Beautybiz year 11 issue 1 by Mocha Group

The Essential Business Guide for Salons and Spas

Year 11 Issue 1

A complete business solution from

Our team is dedicated to taking existing and new businesses to the next level.

THE NEW SUCCESS ACADEMY BEAUTY BUSINESSES GROW innovations,HELPING superior quality, expert training, business strategy, creative mar

concepts, 24/7 technical support, and customer service unmatched in our ind

Make Up By Liz Sharp, 2017 ABIA Make Up Artist of the Year

FO O R PEN ON EN LI TR NE Y

ABIA

Australian Beauty Industry Awards 2018 2018 CATEGORIES Beauty Therapist of the Year Best Tanning Salon/Service of the Year Best Customer Care Award Best Marketing Award

STATE CATEGORIES

Best Salon Training Award Salon Team of the Year

AUSTRALIAN & STATE SALON AWARDS Salons/Spas will enter in their State Category for:

State Salon/Spa Of the Year

(4 Treatment Rooms or Less)

(5 Treatment Rooms or More)

NSW/ACT | VIC/TAS/SA | QLD | WA/NT Based on judging scores, the 2 Australian Winners will be announced from the State Winners on the Gala Night.

Hall of Fame (Nominated) Salon Manager/Coordinator of the Year Business Director Owner of the Year Educator of the Year (Individual) Educator of the Year (Organisation) Wholesaler of the Year (Voted) Cosmetic Tattooist of the Year

IMPORTANT DATES CLOSING DATE FOR ENTRIES Friday 20th April 2018

FINALISTS ANNOUNCED Monday 11th June 2018

GALA AWARDS DINNER Sunday 9th September 2018 The Star Sydney, Pyrmont, Sydney

THE BENCHMARK OF BUSINESS EXCELLENCE

www.australianbeautyindustryawards.com.au Beauty Biz

OPEN FOR ENTRY ONLINE! THE BENCHMARK OF CREATIVE AND BUSINESS EXCELLENCE

www.australianmakeupindustryawards.com.au

AUSTRALIAN MAKEUP INDUSTRY AWARDS

2018 CATEGORIES PHOTOGRAPHIC

BUSINESS

Bridal/Formal Make Up Artist of the Year High Fashion/Editorial Make Up Artist of the Year Fantasy Make Up Artist of the Year Body Painting/Airbrushing Make Up Artist of the Year Screen/TV Make Up Artist of the Year Special Effects/Simulation Make Up Artist of the Year Peoples Choice*

Best Make Up Business Thinker of the Year Best Make Up Educator of the Year - Individual Best Make Up Educator of the Year - Organisation Best Independent Make Up Brand of the Year Media Darling

MAJOR

ICONIC Make Up Icon – Nominated

AMIA Artist of the Year

Chosen from winners of the Photographic Categories

*PLUS ALL FINALISTS COLLECTIONS WILL BE DISPLAYED AT THE 2018 BRISBANE HAIR AND BEAUTY EXPO AND ATTENDEES WILL BE INIVTED TO VOTE FOR THE PEOPLES CHOICE PHOTOGRAPHIC COLLECTION ON THE DAY OF THE AWARDS – 29TH JULY 2018

IMPORTANT DATES CLOSING DATE FOR ENTRIES: 4th May 2018 FINALISTS ANNOUNCED: 11th June 2018 GALA AWARDS COCKTAIL PARTY Sunday 29th July 7.30pm til late Madame Hedges, Cloudland, Brisbane

ON THE COVER

CON TENTS

10 The New Success Academy Helping Beauty Clinics Grow – Spectrum Science & Beauty

REGULARS 08 Editors Letter 12-14 Industry News 50-51 Make Up Shop 56-58 Beauty Shop

AUSTRALIAN BEAUTY INDUSTRY AWARDS 16 Cosmetic Tattooist of the Year, Katy Sullivan 17 Educator of the Year, Otto Mitter

MEDI & AESTHETICS 18 Laser Treatment for Pigmented Lesions By Dr Thomas Chu 20 What Makes Asian Skin Different 22 Fungal Nail Infection (Onychomycosis) 24 Treating the Ageing Eye Area

DERMAL 28 The Oil Cleansing Method By Nicole O’Sullivan 30 Skin Remembers Injuries to Maintain Integrity 32-34 Delivering Successful Procedural Solutions for the Treatment of Melasma By Dr Andrew R. Christie 36 Keloids By Gary W. Cole, MD

EVENTS 37 DNA Workshops

SALON PROFILE 38 Pure Indulgance 40 HUD Skin and Body 42 La Belle Peau

FEATURE 44 An Australian Sensory Experience – USPA 46 What’s New with Comfortel

WAXING 48 Jax Wax Australia

TANNING 52 LUXE by Naked Tan 54 Fresh Face New look by Black Magic Tan

BLOG SPOT 60 Technical Support Vs Online Forums By Otto Mitter 62 We Really have got to let go of that By Julie Cross 64 Let’s Close the Loop By Paul Frasca

BUSINESS Spectrum Science & Beauty 1300 766 198 | www.spectrumsciencebeauty.com.au

complete business solution from

66 Running the Numbers By Narelle Lancaster 68 How to keep on top of your socials in 2018 By Tahlia Shorter 70 Top 7 Common Branding Mistakes… And how to Avoid Making them By Sarah Gamer 72 A Salon full of “Licorice All Sorts” By Geoffrey Herberg 74 The Basics of Intellectual Property

REVEAL YOUR BEST EVER SKIN Ultraceuticals paramedical treatments use innovative, efficacious cosmeceutical ingredients and techniques to help target major skin concerns such as anti-ageing, hyperpigmentation and acne.

Call for more information: 1800 355 684 www.ultraceuticals.com.au

Beauty Biz PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Editors Editors Note

April Jones april@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS

Dr Thomas Chu Nicole O’Sullivan Dr Andrew R. Christie Otto Mitter Julie Cross Paul Frasca Narelle Lancaster Tahlia Shorter Sarah Gamer Geoffrey Herberg

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING APN

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2018 mocha publishing All rights reserved.

Ethical. That is the topic of this months Editors letter and one I have put a lot of thought into over the past few months. The definition according to the dictionary states “pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct”, but there were also lots of other meanings that ethical attaches itself to. “Being ethical is a part of what defines us as human beings” is probably the one that is closest to my relationship with the word. Being ethical to me is a huge part of what I do on a daily basis as a cosmetic injecting nurse. As a nurse I am proud to have signed an oath to be ethical in my practice and to advocate fully for my patient or in this case my clients. And you know what, its a great feeling to truly walk the talk and something I can’t always say I could maintain as a beauty therapist due to the pressure sometimes put on us to make sales, targets and even keep the doors open. Wouldn’t it be so refreshing for us as clients and customers in all walks of our lives if we knew the people we were dealing with were truly ethical and did absolutely have our interests at heart. As beauty professionals I really do believe its something that we can all continue to strive for and the results will return abundantly. With the deadline for the ABIA awards approaching it was great to be able to feature more ABIA winners from last year and hear about how their personal and professional journeys have taken them to such success. Its always astonishing yet true to heart to hear how some of these professionals have been in the industry and honing their craft for sometimes 20 to 30 years to reach their heady heights. I can’t wait to see the entrants this year into all of the categories and am so proud of what the ABIA awards have now become since its launch. We have announced an even bigger and better venue at The Star Casino this year and I know it’s going to be an amazing evening. I hope that you enjoy this month’s issue and look forward to bringing you some great articles, contributors and updates in 2018 warmest,

April April Jones Editor

Hairstylist: Joey Scandizzo Salon Art Team, Photographer: Andrew O’Toole, Stylist: Anthony Capon, Makeup: Kylie O’Toole

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COVER STORY

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THE NEW SUCCESS ACADEMY HELPING Medical BEAUTY CLINICS GROW Your success is our success!

One Australian beauty company is building the system to enable beauty clinics to become more profitable with the introduction of a success academy. Beauty Biz talks to Spectrum Science & Beauty CEO Ben Skeggs. DANA EXPLORE FRACTIONAL RF

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Over the years after seeing beauty clinic and salon owners struggling to stay up to date with the latest technology, skills and knowledge to grow their businesses Ben wanted to provide all that information in the one easy to use place for his customers. Qualifying with a Bachelor of Commerce, Master of Business and working all over the world including in New York City, Ben knows how to grow a business and wants to use this knowledge to help Spectrum customers grow their businesses. Ben has also called in other subject matter experts in key growth areas including sales and marketing to ensure the latest skills and knowledge are being shared to really drive business growth.

SPECTRUM SUCCESS ACADEMY

How much would your beauty business grow if you had all the tools, training and support that you need to outperform your competition? Spectrum Science & Beauty have announced that they will be launching the Spectrum Success Academy created to grow beauty clinics businesses through business growth training and support tools. The academy will be launched in stages and has to be the most exciting thing to hit the beauty industry in Australia. “The Spectrum Success Academy is to be exclusive for Spectrum customers and is part of Spectrums philosophy of providing all-inclusive support. We want to be there for our customers and provide them with a Blueprint to Success (the system, tools, training and support to not only grow their businesses profitability but develop personal skill sets in marketing, sales and business)”. Skeggs states. 10

Beauty Biz Year 11 Issue 2

HOW WILL BEAUTY CLINICS BENEFIT FROM THE SPECTRUM SUCCESS ACADEMY?

The Spectrum Success Academy is exclusive for Spectrum customers and is setup to allow beauty businesses and owners to focus on different areas that they want to drive growth in their business. Additionally build the foundations of their business including: marketing, sales, operations, business tips and tricks, customer experience and more. Beauty business owners could jump on the portal and learn how they can implement new business and marketing strategies such as: • How to create effective facebooks advertisements • How to create video content and live stream • How to sell better • Tools to quickly and easily create business images including marketing materials, eBooks, social media images and advertisements • Ideas to automate processes or systems • Create memberships and Treatment Packages and many more

IS THERE A COST TO JOIN THE SPECTRUM GROWTH ACADEMY?

Spectrum is invested in our customer’s success and decided to make the academy exclusive for Spectrum customers as part of the solution they receive when purchasing equipment. This means not only will it be exclusive for Spectrum customers when they purchase but there will be no cost to join. There are Businesses charging thousands of dollars for similar services however we want to be there for our customers and help

them grow their business when they introduce our technology to their services. Our Customers Success is Our Success!

ABOUT SPECTRUM SCIENCE & BEAUTY

Spectrum Science & Beauty is a Leading Australia-based Full Support developer and supplier of IPL Machines, laser and light based aesthetic devices, beauty equipment and skincare. Spectrums products include IPL Machines, LED Light Therapy Devices, Hair Removal Lasers, Hydrodermabrasion Machines, Micro-Needling Pens, Tattoo Removal Lasers, Skin Tone Sensors, Fractional RF for Anti-Aging, Laser Technologies, Professional and Home Skincare, and BeautyPay Payment Solution. Introducing equipment and skincare successfully requires more than great equipment. This is why Spectrum provides a full support turnkey solution for their customer which is a first of its kind. This means customers are getting all the tools, skills, knowledge and support they’ll need to optimally launch, implement and grow their business with the latest in technologies. Only with these tools and full support offering can clinics maximise their return on investment and increase profitability. If you are looking at stepping up your business in 2018 we would highly recommend you to take a look at Spectrum products/services and take advantage of their Latest Technology, Full Support and Spectrum Success Academy. Spectrum Science & Beauty 1300 766 198 sales@spectrumsciencebeauty.com.au www.spectrumsciencebeauty.com.au

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INDUSTRY NEWS INDUSTR DERMAVIDUALS SCOOPS MY FACE MY BODY AWARD

dermaviduals the brand behind some of the most unique, customised and bespoke in-salon products on the market today are thrilled to announce they have won the Best Customer Loyalty Program Award and Highly Commended for Best Customer Service by a Manufacturer or Supplier at the annual My Face My Body Awards for 2017. The MyFaceMyBody Awards is the largest and most internationally recognised awards program recognising and rewarding aesthetic practices and brands for their customer service excellence.

over a nine-week period, in a series of $99 weekly payments after an initial deposit of $499. PLUS - Tools of the Trade exclusive to students can now be purchased using Afterpay! Offering a modern, on trend and innovative take on beauty education, Napoleon Perdis’ Academy workshops and courses have led the field for over 20 years. Notable graduates include social media sensation Jackielou Sanchez (@jackssancheztv), freelance editorial MUA Joanna Luhrs (@jo_my_god), and Kate Squires, current Vice President of Creative at Napoleon Perdis. Other courses and workshops offered include Advanced Certificate in Fashion Glamour and Bridal, The Beauty of Bridal and Personal Makeup Skills Workshop. Feel free to reach out for further details on the Napoleon Perdis Makeup Academy and the new payment plan!

BEAUTY EXPO MELBOURNE INTRODUCES SPECIAL TICKET OFFERS FOR 2018

Reika Roberts and Simone Vescio, dermaviduals Co-Managing Directors say, “We are thrilled to have won the award for Best Customer Loyalty Program and Best Customer Service. This is really a tribute to our team who have such a passion for what they do and truly believe in why we do it. As a brand, we have come so far over the years and we have even bigger and better plans for the year ahead, so stay tuned!”

MEET THE WORLD’S MOST EXPENSIVE MANICURE

Introducing the world’s most expensive manicure – a $US30,000 service to accompany a $US250,000 bottle of polish. Created by Los Angeles-based luxury jewellery designer Azature Pogosian (aka ‘The Black Diamond King), the polish itself is a one-of-a-kind bottle of diamond-infused nail polish containing 267 carats of black diamonds. “One day I thought, why not showcase this style on nails?” Pogosian told Harper’s Bazaar UK. “So I developed a Black Diamond Nail Polish with the same attention and quality as my jewellery in order to preserve the elegance of the black diamond.” The service is already a solid favourite amongst the rich and famous (Rihanna and Beyoncé have both worn the polish), but now Pogosian is opening the service to up to the public. However, this won’t be something that you can purchase and apply at home. The quarter of a million dollar bottle of polish has a specific application that can only be performed by a very select few celebrity manicurists.

NAPOLEON PERDIS MAKEUP ACADEMY INTRODUCES PAYMENT PLAN Good news for all aspiring makeup artists – Napoleon Perdis Makeup Academy has introduced a new payment plan. When taking part in the Certificate in Fashion, Glamour and Bridal Makeup Artistry course, students can pay

Victoria’s boutique professional beauty event, Beauty Expo Melbourne, has introduced two new ticket offers for visitors to make the most of the curated education program and exciting brands slated for 2018. With registration and tickets now open for the event, beauty professionals are encouraged to take advantage of early bird pricing to save even more on entry and education tickets. A new group ticket offer gives five expo entry tickets for the price of three, meaning that groups of friends and colleagues can save $30 to $44 on the price of entry. Professionals need to simply register five attendees in one transaction to receive the discounted price on their two-day Beauty Expo Melbourne tickets (normally $15 early bird or $22 full price per person). Instead of paying $75 early bird/$110 full price for five expo entry tickets, with this offer groups of five will instead pay $45 early bird/$66 full price, representing fantastic value for entry to the two-day event. Beauty Expo Melbourne takes place at the Melbourne Convention and Exhibition Centre (MCEC) from Saturday 24 to Sunday 25 March 2018. Registration and tickets are on sale now. For more information on education and ticket offers and to purchase tickets, visit: www.beautyexpomelbourne.com.au

REED EXHIBITIONS AUSTRALIA ANNOUNCES APPOINTMENT OF NEW EVENT DIRECTOR FOR HAIR AND BEAUTY PORTFOLIO Reed Exhibitions’ Hair & Beauty portfolio of events – Hair Expo Australia, Beauty Expo Australia and Beauty Expo Melbourne – will have a new Event Director in 2018, with long-standing Event Director Julia Erben stepping down from the role, effective January 2018. Cory Watson has been announced as the Hair & Beauty portfolio’s new Event Director, effective early 2018. Cory Watson will take on the Event Director

RY NEWS INDUSTRY NEWS role from early 2018. Cory is a highly experienced event industry professional, who is currently Head of Parenting at Fairfax Events, where her portfolio includes the market-leading Essential Baby & Toddler Show. She joins the Hair & Beauty team after a very successful career working for exhibition companies like Clarion in the UK, Single Market Events and Fairfax Australia. Cory is passionate about live events, her team and her customers – making her a natural fit for Reed’s dynamic Hair & Beauty portfolio.

WHY NEW ZEALAND’S BEAUTY INDUSTRY IS BOOMING

STUDY SHOWS BREAST CANCER DEATHS HAVE DROPPED BY 40% A new study from the American Cancer Society has shown that breast cancer death rates have dropped close to 40 per cent in America between 1989 and 2015. While the disease remains one of the most commonly diagnosed cancers among women, a reported 322,600 deaths were averted during the recorded time. Further, it has been shown that breast cancer mortality rates saw an overall 39 per cent drop in 2015. The leading cause for a decrease in breast cancer deaths is early detection attributed to both early mammogram detection of the disease and improvements in breast cancer treatment as well as greater awareness surrounding the importance of breast checks. Speaking with the Washington Post, Cancer Society director of breast gynaecological cancer surveillance research, Carol DeSantis, spoke positively about the changes: “This means that there is light at the end of the tunnel… Some states are showing that they can close the gap.”

DERMALUX WINS ‘ENERGY TREATMENT OF THE YEAR 2017’ FOR THE 5TH CONSECUTIVE YEAR

A number of recent reports concerning New Zealand’s beauty industry have revealed that a certain demographic and the rise of natural beauty is helping to boost the annual spend on skincare and cosmetics. According to information, data and measurement company Nielsen, New Zealand’s population is an ageing one and the number of consumers over 50 years old makes up 38 per cent. This is expected to rise to as high as 43 per cent by 2025. Personal care and beauty brands are reaping the rewards of this demographic as they spend increasing sums on achieving a youthful appearance. The Nielsen report revealed that New Zealanders spent $NZ105m on cosmetics in 2016, up 17.7 per cent on 2015, and almost double the annual spend five years ago. Similarly, locally produced brands known for their natural approach are seeing increasing demand worldwide, as well as creating significant additional jobs through domestic manufacturing operations reports the Cosmetic, Toiletry and Fragrance Association of New Zealand (CTFA). Trilogy, the first New Zealandmade skin care brand to achieve NATRUE natural cosmetics certification, World Organic and Living Nature are just a few of the 60 or so NZ personal care brands to have been established over the past decade.

DIVORCE DRIVING WOMEN TO INJECTABLES A new UK study has looked at what causes women to undergo cosmetic surgery — specifically those who request injectables such as Botox — and the results point to divorce as a number one driving factor. Studying UK women seeking facial injectables, The Cosmetic Skin Clinic in London found that while friends and family are still the driving force behind cosmetic changes, the end of a marriage can also trigger a desire for Restylane. In a survey of 750 women, 13.9 per cent admitted that divorce was their greatest motivation for considering the procedure; and 21.2 per cent of 55 to 64-year-olds citing divorce as a reason to change their appearance. Further, a high number of women aged from 25-34, 35-44 and 45-54 said divorce would drive them to injectable; and only 11.5 per cent of those aged 65 and up would go under the needle following a split.

Dermalux® has once again won ‘Energy Treatment of the Year’ at the prestigious 2017 Aesthetics Awards. This exciting win continues a five-year winning streak at the London-based awards where the LED treatment won ‘Best New Treatment 2013’, and ‘Treatment of the Year’ in 2014, 2015 and 2016. Recognition for excellence in medical aesthetics is so important and the Aesthetics Awards acknowledges and rewards practitioners, companies and organisations that endorse best practice, deliver outstanding customer service, demonstrate unprecedented skill and who uphold robust ethics in the field of aesthetic medicine.

ESSTUDIO GALLERIA INTRODUCES NEW POUR POWDER MANICURE Restore the health of your nails with Esstudio Galleria’s new POUR Powder Manicure, providing an innovative, fast and hygienic service that wears up to three weeks. This new treatment is now on offer at both their first boutique hair and beauty salon in Chippendale and their new salon in the heart of Parramatta. Jacqui Arnold, Co-Founder and Beauty Director says, “SlickPour is the next big nail trend combining acrylic and gel polish into one system to give you strong, healthy nails with high shine colour finish.” Key Benefits: • Hygienic compared to dip systems with no double dipping • No odour • Fast application and easy removal • Enriched with vitamin E and calcium • Strong and durable • 30 vibrant colours available The New Pour Powder Manicure is available now at Esstudio Galleria: Chippendale & Parramatta NSW www.esstudio.com.au

INDUSTRY NEWS INDUSTR OPI SETS RECORD FOR THE WORLD’S LONGEST MANICURE BAR

In an unprecedented event, the world’s #1 salon nail brand, OPI set a Guinness World Record for The World’s Longest Manicure Bar on October 21, 2017. The event was held in Santa Monica from 9am – 5pm, where all were invited to attend and receive a free OPI GelColor manicure to help OPI make history. To achieve the goal, OPI created a 155ft long manicure bar sprawled out along Santa Monica’s famous 3rd Street Promenade shopping area, just steps from the beach. More than 50 nail technicians were seated along the bar giving event attendees OPIS’s newly launched innovative ProHealth GelColor manicures. The manicures included the brand’s exclusive ProHealth Base and Top Coat technology for healthier looking nails during wear and even after removal. When combined with iconic OPI GelColor, attendees received a flawless GeColor manicure that can be removed scrape-free in as little as 7 minutes without the worry of damaging nails. Celebrities and influencers were in attendance showcasing ProHealth GelColor manicures, including actress Peyton List, a longtime OPI fan, and Tom Bachik celebrity manicurist and OPI’s newest global nail ambassador. Peyton was available for meet and greets alongside Tom. The event featured music, a step and repeat, a selfie-station, a plush lounge, and OPI treats, amongst other activations. OPI Co- Founder and Brand Ambassador Suzi Weiss-Fischmann was also in attendance. The record was officially set and declared at 5pm on Saturday, October 21, 2017 with more than 500 manicures completed.

INDIE BEAUTY EXPO ANNOUNCES 2017 BEST IN SHOW WINNERS For those not familiar, the Indie Beauty Expo is an annual event, held in the US, that celebrates independent beauty brands and the entrepreneurs behind them. Every year, the organisers connect brands with buyers, press, consumers and investors to help support success and growth within the category. The 2017 Best in Show awards saw over 230 brands nominated and evaluated by a panel of 14 experts. While some of the brands are relatively unknown, the judges clearly see potential in the benefits of each product. Here are a selection of the winners. Best Body Moisturiser - Olio Di Alessandro | Body Oil Best Body Scrub - Beneath Your Mask | Detoxifying Body Scrub Best Clean and Green - Plant Apothecary | Lather, Cleanse, Repeat Best Eye Cream - Colleen Rothschild Beauty | Complete Eye Cream Best Facial Cleanser - Feather & Bone | 3-ingredient Face Wash Best Facial Mask - Max and Me | Mask & Wash Best Facial Moisturiser - Simple Organic Beauty | Blending Facial Best Facial Serum / Oil - Le Prunier | Plum Beauty Oil Best Fragrance / Best Packaging - Ojai Wild | Cologne Travel Collection Best Makeup Remover - Cailyn Cosmetics | Dizzolv’ It Make Up Cleansing Balm Best Facial Scrub / Most Notable Newcomer - Girl Undiscovered | Stumbling Across Paradise Face Mask.

DERMAVIDUALS INTERNATIONAL SYMPOSIUM

Over 100 clinicians from around the world attended the annual dermaviduals International Symposium in January this year held at the Pullman Hotel, Sydney. International speakers included the man behind the brand Dr Hans Lautenschalger, Oncology Aesthetics specialist Morag Currin and Oprah’s facialist and LED expert Jennifer Brodeur, among others. Over the two inspiring and education filled days clinicians and clinic owners were able to learn from the best in business and treatment techniques while also being presented with the newest skincare innovations set to hit over the next 12 months. The dermaviduals Australasia team were also the very proud winners of the International dermaviduals award for Marketing Excellence which was presented at the Gala Night, where their local Clinic Awards were also presented. The Dermaviduals Clinic Awards also took place with some worthy winners taking out the awards: • Best Before & After Photos - Carla Poole (La Bella Medispa Orange) • Visual Merchandising Excellence - House of Maxx • Excellence in Marketing - La Bella Medispa Group • Social Media Stand Out - Skinovations • Top Retailer of the Year - La Bella Medispa (Parkes) • Consumers Choice – La Bella Medispa (Parkes) • Junior Corneotherapist of the Year - Ali Ward (Skintifix) • Senior Therapist of the Year - Pia Kynoch (Verve Skin Beauty Wellness) • Corneotherapist of the Year - Robyn McAlpine (Skintifix) • Rising Star - SJM Skin Aesthetics

RY NEWS

Educat ion

Relaxat ion

Degustation

C onversat ion

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ABIA ABIA ABIA ABIA ABIA ABIA > DERMAL

Australian Beauty Industry Awards 2017

2017 ABIA Cosmetic Tattooist of the Year

KATY SULLIVAN

2017 ABIA Cosmetic Tattoist of the Year Katy Sullivan with Robert McGowan-Think MBC Cosmetic Tattoo Dr Ash Sankarayya arguably the best Doctor in cosmetic fillers and Botox, this also gives our clients a wider variety of treatment options that inevitably lead to a better end result for them, this is what matters most to me” said Katy.

If you had to choose one word to describe Katy Sullivan, Director and owner of Advanced Body Image (ABI) in the Nightcliff shopping centre, it would be ”Passionate”. After talking to her about the treatments her award winning clinic offers, it is clear to see she loves what she is doing, and is even more passionate and excited about her work today than she was as a starry eyed beauty therapy apprentice 17 years ago. ABI was opened 14 years ago and success and recognition came quickly with ABI being awarded for excellence in SPA and Beauty treatments at the national awards in Sydney that year. Over time Katy’s dream to help people in Darwin with results orientated, medically proven skin & laser treatments became reality when she first began travelling to Europe and the USA for advanced training in medical lasers, skin treatments and cosmetic tattooing (permanent makeup). Trained no less by the world’s leaders in these treatments and now 14 years on Katy is appropriately recognised as the N.T’s pioneer of skin and laser treatments with over with 20,000 hours hands on experience with 15 different lasers Katy offers genuine solutions to most cosmetic concerns. “With a longstanding working relationship with 16

Beauty Biz Year 11 Issue 1

Always looking to offer a wider range of treatments Katy and Dr Ash Sankarayya now offers CoolSculpting and MedContour (VaserShape) for fat reduction, cellulite and body sculpting. Forever moving forward, and partly due to a strong demand from her customers, Katy is going back to her roots and offering a full menu of world class spa services, Katy is now the Territory’s exclusive salon for the award winning Elemis range of skin care and Spa products. As well as being the territories DMK exclusive skin clinic, ABI customers will now enjoy the best of worlds of spa relaxation, cosmetic, laser, skin and body sculpting treatments. With a brand new premises opening soon in Darwin, ABI is taking the experience for their customers to a whole new level. Katy also has an impressive array of awards and achievements over the course of her career including: Qualifications Cosmetic Tattoo Related 2000 - Australian Institute of Permanent Makeup Award Student of the Year 2000 2000 - Australian Institute of Permanent Makeup - Eyebrow, Lip line, Full lip, Eye line & Eyelash Enhancement. (Trainer Faye Rielly) 2000 - Australian Institute of Permanent Makeup - Advanced Training in Camouflage, Nipple

Areola Repigmentation, Skin Repigmentation, Body Tattoo & Tattoo Removal. Trainer Faye Rielly) 2001- Association of Professional Aestheticians of Australia - Level B Certification Examination in Advanced Aesthetic Practices specific to Cosmetic Tattoo. 2002- Colour Selection & Colour Correction Advanced Training (2 day workshop) Australian Institute of Permanent Makeup 2002 - COLOUR ME (2 day Seminar with Pat Connell & Val GloverHovan, this course covered cosmetic tattoo blush application, eyeliner and eye shadow, three dimensional lip colour & three dimensional hair strokes. 2002 - SCPC Annual Convention San Francisco, California 2004 - SCPC Annual Convention Las Vegas, Nevada 2004 - Cosmetic Tattoo Advanced Education (2 day seminar with Conne Lord & Val Glover Hovan, this course covered advanced techniques, colour selections, skin types when working with pigments, pain management. 2008 - Australian Cosmetic Tattoo Professionals Level 2 Examination 2009 - SCPC Annual Convention, Las Vegas, Nevada 2009 - SPCP board examination to be recognised as a CPCP Certified Permanent Cosmetic Professional. Las Vegas, Nevada 2010 - Blood borne Pathogens, Principles of infection control for the modification industry. Health Educators 2012 -SCPC Annual Convention Albuquerque, New Mexico

ABIA ABIA ABIA ABIA ABIA ABIA

Australian Beauty Industry Awards 2017

2017 ABIA Educator of the Year

OTTO MITTER

2017 ABIA Educator of the Year Individual Otto Mitter with Paul Frasca Sustainable Salons Australia Taking out the coveted Educator of the Year Award was Otto Mitter. Otto has had a long and exciting career as both a distributor and educator, and here he tells us what this position in the Australian industry means to him. “As an educator, it is important to understand that you can never stop learning. As the industry changes and adapts, my techniques and teaching need to follow accordingly. I strive to continue to build on my professional development by utilising any opportunity to build on my current knowledge and skills. I ensure I read industry trade guides and magazines, attend workshops, attend various recognised training courses, conferences, attend and educate at trade shows within Australia and Worldwide. I turn to my mentors for advice, their expertise and network with many beauty industry professionals. I am passionate about keeping up with trends in this fast-paced industry which is constantly changing. I utilise and embrace social media forums, Instagram, closed support/industry specific groups on Facebook and webinars to facilitate my ongoing professional development. Personally, I feel there is no greater sense of achievement or satisfaction in knowing that you can be a positive influence to professionals within the industry by being an active contributor, adopting a mentor/support role and helping people on their journey as a beauty industry professional. With this in the forefront of my mind I strive to be an active, reliable contributor within the industry.

In regards to contributions I have made personally to the beauty industry, I aim to exceed the call of duty to help and assist professionals through questions they ask on social media and online forums to offer mentoring and support to students, colleagues and even my competitors. Some examples of my contributions in this area include troubleshooting with application issues, providing technical support and advice on how to perfect their techniques and develop great relationships with clients. Over the last two years I have been incredibly fortunate and humbled to be invited as a guest speaker/educator at some of the world’s leading lash, brow and beauty conferences in countries such as USA, Europe, Russia, New Zealand and Australia which include a line-up of some of the most influential and credible educators from around the world. I am very thankful and feel blessed that I can represent Australia at some of these events on an international scale. During my educational and speaking sessions it allows me to contribute up close and personal with my industry peers, salons and colleagues. Throughout these sessions, I aim to deliver information and education that will help their own professional and personal journey throughout the industry. Over the years, I have found it very beneficial and enjoyable working at beauty exhibitions and trade shows around the world. This allows me to be up close and personal with clients and enables me to support and listen to their needs. Additionally, we can then interact and come up

with a solution that delivers positive outcomes for their business. I believe to offer great beauty services within your business, you need to have received exceptional training of high quality and standard. This has led me to follow my passion by innovating and facilitating programs and training concepts to ensure educators are delivering content of the highest standard. I created and implemented the Elleebana Elleevation Symposium in the USA, with 40 participants, with the aim to lift our training standards to new heights. I believe the Symposium has provided a platform to motivate, inspire and allowed our trainers to improve their core skills, therefore, having a positive impact on their clients within the industry. Some other examples of my contributions to the beauty industry include being a representative at the Regional and National World Skills Competition (Beauty Division), manufacturing, researching and supplying products of exceptional quality for professional only use. I judge/host competitions, present and sponsor awards at various beauty schools and industry events, provide lash and brow education for educators within registered training organisations. I regularly enjoy contributing to editorial articles and have had the pleasure of being a part of various industry publications such as Beauty Biz, Lash Inc Magazine, Lash Masters Volume 3, Lash Artists International, Professional Beauty, Lash Maker Magazine Russia, APAN and Eyelash Stylist Magazine.” Beauty Biz Year 11 Issue 1

MEDI & AESTHETICS

Laser Treatment for

PIGMENTED LESIONS By Dr Thomas Chu

Beauty Biz Year 11 Issue 1

Just about everyone has a few obvious brown spots on their skin. “Age spots” or “sun spots” are lentigines (freckles) and are caused by sun damage. Along with some birthmarks that are darker than your normal skin are generally referred to as pigmented lesions. Although some pigmented lesions can be ignored, many are quite conspicuous, and can easily detract from your skin’s natural beauty.

WHAT CAUSES THESE UNWANTED PIGMENTED LESIONS?

Melanin is what gives our skin its colour. The amount of melanin in your skin determines if you have a light or dark completion. Pigmented lesions are dark in color simply because the melanin is abnormally concentrated in one area of the skin. High concentrations of melanin can be due to various factors. Some types are present at birth, but most occur with age, or as a result of overexposure to the sun’s damaging ultraviolet rays.

HOW DOES LASER REMOVE UNWANTED PIGMENTS IN THE SKIN?

The Picosure laser is the most technologically advanced lasers for removing pigmented lesions. The laser removes these pigments with the energy of light. The specialised light produced by the Picosure laser is absorbed by the pigmented lesion. The unwanted pigment is then destroyed, thus removing or lightening the lesion.

WHAT TYPES OF BROWN SPOTS OR PIGMENTED LESIONS WILL THE PICOSURE REMOVE?

The Picosure laser is the most effective treatment for removing brown age spots, “liver spots”, freckles and other brown birthmarks, such as cafe-au-lait spots and Nevus of Ota. Dr Chu will identify your specific type of lesion and discuss the removal success rate associated with your condition.

DOES THE PICOSURE LASER REMOVE MY NORMAL SKIN PIGMENTATION ALSO?

No, the laser light of the Picosure was specifically designed to effectively target the dark concentrations of melanin. After the abnormal amounts of melanin are removed, and treatment continues on normal skin to ensure the entire lesion is removed, some whitening could occur. However, your body’s natural regenerative system would replace the normal melanin over a few weeks, returning the skin to its natural color.

IS THE PROCESS PAINFUL?

Clients have a topical anesthetic applied to the area of skin & allow time for it to take effect. During the procedure a cooling unit will be used to make the process more comfortable. The Picosure laser emits light in very short pulses, 100 times faster than Q switched lasers like the Medlite. The impact of the energy from the power pulse of light is similar to the

snap of a thin rubber band. After the treatment, the area will feel similar to a light sunburn. Typically any discomfort will disappear by the next day. After the redness clears, the skin returns to its natural color and texture.

HOW MANY TREATMENT SESSIONS WILL IT TAKE TO REMOVE THE PIGMENTED LESION?

Using the Picosure laser most common pigmented lesions are usually removed with one treatment. Some deeper lesions will require an additional treatment.

CAN THE EXCESS PIGMENTATION COME BACK?

Common pigmented lesions do not return though it is important to realise that chronically sun damaged skin will produce new “sun spots’ over a lifetime. Some birthmarks may return after a period of several months to a year. However, the procedure can be repeated.

WHAT TYPE OF POST TREATMENT CARE IS NECESSARY?

Usually, an ointment and a dressing will be applied to the area immediately after treatment. The treated area should be kept clean with a continued application of the ointment. A shower can be taken the next day, although the treated area should not be scrubbed.

HOW IS THE PICOSURE DIFFERENT THAN OTHER DEVICES USED TO TREAT PIGMENTED LESIONS?

Many clinics and salons use nonselective lasers or devices such as IPL(intense pulsed light) to treat pigmented lesions. These devices are generally unreliable due to their lack of specificity. Some offices offer older selective pigmented lesion lasers such as Q switched lasers(Medlite) which may require multiple treatments to fade the lesion and require much longer healing times. The Picosure laser emits its wavelength of energy 100 times faster than these older lasers so the lesions are removed in fewer treatments, healing time is greatly reduced and the time required to return to a uniform skin color following treatment is shortened significantly. Dr Thomas Chu has been treating pigmented lesions with nonablative selective lasers since 1994. He is board certified by the American Academy of Dermatology and completed an American Academy of Cosmetic Surgery training fellowship

MEDI & AESTHETICS

WHAT MAKES ASIAN SKIN DIFFERENT Men and women of Asian descent commonly experience certain skin conditions due to their skin’s adaptation to the climate and the pigment composition of their skin. Therefore, their skin tends to be oilier than Caucasian skin, and they are also known to have hyperpig-mentation and hypopigmentation depending on their skin’s melanin content. It is important for the professional to understand these skin differences to effectively treat them. HYPERPIGMENTATION

With a naturally higher hydration level in Asian skin, Asians show spots of hyperpig¬mentation, freckles and general unevenness of skin tone with age rather than wrinkles. Common skin disorders affecting many South Asians involving too much pigment include melasma and postinfl¬ammatory pigmentation. Melasma involves tan or brown patches mostly over the face. Sun exposure and skin irritation can worsen melasma, and this condition is often seen in pregnancy. Postinfl¬ammatory hyperpig¬mentation (PIH) results in small dark spots or large patches after inflammation or a skin injury, such as a bruise, cut, burn or scratch. Any type of rash or even acne can also lead to this disorder. Unlike melasma, PIH heals quicker and can appear anywhere on the body.

HYPOPIGMENTATION

Vitiligo is a condition in which the immune system attacks skin pigment cells, resulting in smooth white patches that can occur on the skin and mucous membranes, such as lips or genitals. While vitiligo is common across all races, it is most superior in South Asians because of the contrast of light patches on darker skin. This skin condition can also be associated with other medical conditions involving the immune system, such as diabetes, thyroid disease, Addison’s disease and pernicious anemia. Aside from vitiligo, tinea versicolor and pityriasis alba can result in hypopigm¬entation. Additionally, similar to hyperpig¬mentation, inflammation or injury to the skin can cause hypopigm¬entation as well.

ASIAN SKIN IS MORE PRONE TO SENSITIVITY

The skin is said to be prone to irritation as it has a thinner stratum corneum or the outermost layer of skin, compared to other ethnic groups. 20

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As a result,skin becomes extremely sensitive to environmental factors and chemicals, which can disrupt the skin’s pH balance)

ASIAN SKIN SCARS MORE EASILY

Because of the thinner stratum corneum, it is also said that Asian skin are genetically predisposed to scar more easily than others. Hence, greater care must be given when one has acne breakout and when skin is trying to heal from some skin scarring.

ASIAN SKIN LOSES MOISTURE MORE EASILY

Some studies have suggested that the Transepidermal Water Loss (TEWL) values were

highest in Asians, as well as increased levels of permeability. TEWL is the amount of water vapour lost through the skin under non-sweating conditions.

ASIAN SKIN GETS OILY MORE EASILY

It is often said that Asian skin has more sebaceous glands and is oilier than Caucasian skin type.

ASIAN SKIN IS MORE RESISTANT TO AGEING

While asian skin has a thinner stratum corneum, it also has a thicker dermis that contains greater collagen.

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MEDI & AESTHETICS

FUNGAL NAIL INFECTION (Onychomycosis)

Fungal infection of the toenails or fingernails is caused by a fungal microbe that invades the nail bed. Fungal nail infection is also termed onychomycosis and tinea unguium. Fungal nail infection causes fingernails or toenails to thicken, discolor, disfigure, and split. At first, onychomycosis appears to be only a cosmetic concern. Without treatment, however, the toenails can become so thick that they press against the inside of the shoes, causing pressure, irritation, and pain. Fingernail infection may cause psychological, social, or employmentrelated problems. Half of all nail disorders are caused by onychomycosis, and it is the most common nail disease in adults. Toenails are much more likely to be infected than fingernails. The incidence of onychomycosis has been increasing and is associated with diabetes, a suppressed immune system, and increasing age. Adults, especially the elderly, are more likely to have onychomycosis than children. Fungal nail infection is divided into subtypes. The main subtypes of onychomycosis are as follows: • Distal lateral subungual (the area under the nail) onychomycosis (DLSO or DSO) • White superficial onychomycosis (WSO) • Proximal subungual onychomycosis (PSO) • Endonyx onychomycosis (EO) • Candidal onychomycosis People with fungal nail infection may have a combination of these subtypes. Total dystrophic onychomycosis is the term used to refer to the most advanced form of any subtype.

CAUSES OF FUNGAL NAILS CANDIDIASIS

A yeast infection results from an overgrowth of yeast (a type of fungus) anywhere in the body. Candidiasis is by far the most common type of yeast infection. There are more than 20 species of Candida, the most common being Candida albicans. These fungi live on all surfaces of our bodies. Under certain conditions, they can become so numerous they cause infections, particularly in warm and moist areas. Examples of such infections are vaginal yeast infections, thrush (infection of tissues of the oral cavity), skin, including diaper rash, beneath large breasts, and nailbed infections. Fungal nail infection is caused by three main classes of organisms: fungi that infect 22

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hair, skin, and nails and feed on nail tissue (dermatophytes), yeasts, and non-dermatophyte molds. All three classes cause the very similar early and chronic symptoms or appearances, so the visual appearance of the infection may not reveal which class is responsible for the infection. Dermatophytes (including Epidermophyton, Microsporum, and Trichophytonspecies) are, by far, the most common causes of fungal nail infection worldwide. Yeasts cause 8% of infections, and non-dermatophyte molds cause 2% of fungal nail infections.

WHAT ARE FUNGAL NAIL INFECTION TREATMENTS?

In the past, medicines used to treat fungal nail infection were minimally effective. Fungal nail infection is difficult to treat because nails grow slowly and receive very little blood supply. However, recent advances in treatment options, including oral (taken by mouth) and topical (applied on the skin or nail surface) medications, have been made. Newer oral medicines have improved treatment of fungal nail infection. However, the rate of recurrence is high, even with newer medicines. Treatment has certain risks, and recurrence is possible.Topical antifungals are medicines applied to the skin and nail area that kill fungi and some other pathogens.

SURGERY

Surgical approaches to fungal nail infection treatment include surgically or chemically removing the nail (nail avulsion or matrixectomy). Thick nails may be chemically removed by using a urea compound. This technique usually should be deferred to a surgeon or dermatologist. Surgically removing the nail plate (fingernail or toenail) is not effective treatment of fungal nail infection without additional therapy. This procedure should be considered an adjunctive (additional) treatment combined with oral medical therapy. A combination of oral, topical, and surgical therapy may increase the effectiveness of treatment and reduce the cost of ongoing treatments.

LASER TREATMENT

One of the newest treatments to kill pathogens infecting the nails is laser therapy. The laser beam can penetrate the nail tissue and disrupt fungal and other pathogens enough to kill them. Some patients may experience some mild discomfort or pain during the procedure. Reports suggest that laser therapy is about as effective as medical therapy. Some patients may require more than one treatment. This treatment can be very expensive, and the cure rate is poor.

MEDI & AESTHETICS

TREATING THE AGEING EYE AREA

Dr Nikola Milojevic explains how dermal fillers, botulinum toxin and plasma can be used to address the signs of ageing in the upper and lower eye HISTORY AND OVERVIEW

The history of eyelid procedures dates back to 25 A.D. when Aulus Cornelius Celsus, a Roman philosopher, described the excision of excess skin of the upper eyelid.1 Coming forward to the 1970s, Dr Bob Flowers from Hawaii introduced the supratarsal fixation for the upper eyelid crease,2 which is where a low eyelid is re-established by fixating a fold higher up; a procedure very popular among Asian patients to this day. Dr Flowers was a close friend and colleague of my late father Professor Bosko Milojevic, and they worked on this procedure together, hence my fascination with the periorbital area from a very early age. Then, in 2007, ophthalmologist and oculoplastic 24

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surgeon Dr Raman Malhotra first described the non-surgical ‘eye bag’ removal procedure using hyaluronic acid (HA) dermal fillers, and my practice has been enriched by this procedure ever since. With these new advances, we are able to apply a more holistic approach to treatment and, increasingly, we’re able to perform procedures effectively, with fewer risks and downtime than surgical procedures.

is due to mid-cheek malar fat pad atrophy and the subsequent parting between the lower eye bag fat pad and the malar fat pad, which slides lower with gravity. The decreased elasticity of the overlying ageing skin also contributes to this hollow, as well as skeletal ageing. In the upper eyelid, the skin increasingly sags and droops due to a loss of elasticity in individuals with a genetic predisposition or due to extrinsic factors.

ANATOMY AND PHYSIOLOGY

INDICATIONS AND PATIENT PRESENTATION

The anatomy and physiology of the ageing upper face is well known and documented.5 In the lower eye area, there is often tear trough depression due to a genetic predisposition associated with the tear trough ligament. In most cases, however, the hollow or dark circle appearance

Upper and lower eyelid ageing is a problem for many patients – according to the British Association of Aesthetic Plastic Surgeons (BAAPS), blepharoplasty was the second most

common surgical procedure in 2016 in the UK, with the first being breast augmentation.10 Patients usually present with the complaint that they look tired, despite the fact that they often feel full of energy and lead healthy lives. Common presentations in my clinic for eye concerns include: • Younger patients, aged 20 to 30 years of age, who present with an inherited tear trough indentation under the eye, giving them a tired look at an early age; these patients look older for their age because of it. Often these patients also have dark circles. • A later onset tear trough under the eye, most commonly in patients in their mid 30s, due mainly to malar fat pad atrophy. This indentation often extends onto the upper cheek. • Augmented eye bags, caused by the growing size of the infraorbital fat pad, which bulges and does not slide down, due to the presence of a ligament. There may also be excess skin below the eye and into the lateral canthal line area, as well as rhytides below and around the eyes.11 • ‘Lowered’ upper eyelids, due to excess skin and lack of elasticity, which often results in a presentation of a reduced field of vision, providing an indication for which patients can usually have a surgical blepharoplasty on the NHS.

TREATMENTS Tear trough with dermal fillers This is a complex procedure, only to be performed by those with extensive experience in the administration of dermal fillers and a thorough knowledge of facial anatomy. The choice of material is key, and more permanent options, such as permanent fillers, which patients may seek, are simply contraindicated here due to the long-term risk of side effects. In my opinion, the only option for treatment of the tear trough is a cross-linked HA dermal filler, as it is reversible using hyaluronidase, which gives patients and practitioners reassurance. Also, the cross-linking ensures that the results last, and with the right choice of filler, from my experience, these results can last as long as 12-24 months. In some cases, I have even seen results last longer than 24 months. Botulinum toxin for periorbital wrinkles As the skin surrounding the eyes loses elasticity, wrinkles around and under the eyes become more permanent. These are wrinkles of expression, and the main muscle that causes these wrinkles is the orbicularis oculi. When treating patients with dermal fillers for tear troughs, I often also advise toxin treatment of the orbicularis oculi for two reasons. Firstly, because the combination treatment on the lower eye area with dermal fillers has a better cumulative effect, and secondly, for those with lowered upper eyelids, this treatment may raise the eyebrows and open the eyes up. Fractionated plasma for excess skin Plasma is a Greek word which means ‘anything formed’,18 and it is one of the four fundamental states of matter; the others being solid, liquid and gas. Plasma can be described as a cloud of protons, neutrons and electrons, where all the electrons have come ‘loose’ from their respective molecules and atoms, giving the plasma the

ability to act as a whole, rather than as a group of atoms. Plasma is more like a gas than any of the other states of matter due to the atoms not being in constant contact with each other. Aesthetic fractionated plasma devices use a special generator to produce a micro current. The electrical discharge generated is used to treat indications through the applicator, which is composed of a plastic handpiece and a medical stainless-steel electrode. The electrical discharge causes a temperature rise in a targeted part of the skin in a very selective way, with high energy density.20 This causes sublimation spots of the superficial corneocytes, without affecting the basal cell layer, creating a lifting effect. Plasma devices can be used to remove the excess skin on the upper eyelid. In many cases, only one treatment is needed, but sometimes a second treatment is necessary after four to six weeks, to remove all excess skin. They can also be used for rejuvenating the whole face, as well as removing moles, xanthelasma (yellow cholesterol deposits in the skin around the eyes) and even scars.

the introduction of new fractionated plasma devices, we can have a complete approach to the rejuvenation of the eye area. Until recently, we were able to treat most eye bag and tear trough problems using dermal filler techniques and botulinum toxin to reduce the wrinkles under and around the eyes. Now, we also have a new approach to effectively treating excess drooping of the upper eyelid skin using plasma. The plasma devices can significantly lift the upper eyelid tissue, with minimal downtime and without the risks of a surgical procedure. Most importantly, these results are permanent, but just like the surgical alternative, blepharoplasty, nothing is precisely 100% permanent, as the skin continues to age, and it may be necessary to repeat this procedure down the line. Dr Nikola Milojevic is the owner of Milo Clinic in Harley Street. He has more than 14 years’ experience in aesthetic medicine and with over 40,000 performed dermal filler and botulinum toxin procedures and 6,000 tear trough procedures, he is regarded a key opinion leader in this field.

CONCLUSION

The aesthetic specialty is continually finding new solutions for facial rejuvenation, and with Beauty Biz Year 11 Issue 1

AT DERMALOGICA WE believe that education leads to expertise, which equips the Dermalogica Expert with the skills to better care for their clients and grow their business. Dermalogica Experts are widely recognised as reliable sources of applied skincare knowledge. They combine hands-on treatment expertise with personalised product prescription. In turn, we see enhanced client satisfaction with immediate skin health benefits. Dermalogica Experts have been trained to the highest level within Dermalogica and have undertaken extensive skincare education, rising through three status ranks to reach this revered position. Dermalogica Experts can be called upon for highly personalised product advice and prescriptive, results-driven, active treatments. They can be completely trusted with their clients’ skin health. Benefits for the professional skin therapist on becoming a Dermalogica Expert: • Provides peer and customer recognition globally • Strengthens their industry credentials • Strengthens their handson skillset by mastering their craft with Dermalogica • Builds confidence • Access to state-of-the-art equipment with all workshops • Proven to increase retail sales • Proven to positively impact customer acquisition and retention across professional treatments Upon becoming a Dermalogica Expert, Experts are awarded membership to the Expert Inner Circle (EIC), which entitles members to a range of ongoing benefits including tailored workshops, early access to new products and service innovations, exclusive gifts and so much more. Ph: 1800 659 118 www.education.dermalogica.com.au

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Dermalogica Experts are top graduates of The International Dermal Institute and among the most highly-trained skin therapists in the business. The Dermalogica Expert Programme has shown to improve business retail sales by ~75%. To find out more, phone 1800 659 118 or go to education.dermalogica.com.au.

DERMAL

THE OIL CLEANSING METHOD By Nicole Oâ&#x20AC;&#x2122;Sullivan

Beauty Biz Year 11 Issue 1

I wish someone had told my twenty something self that I should be cleansing my skin with oil. I probably would have laughed at the suggestion that someone who is suffering from breakouts every other day should be massaging oil all over their face on a day to day basis. Oil on your face was the enemy and should be exterminated as quickly as it appears – or so I thought as I spent a lot of money on skincare products that did just that. I used all the products that were marketed to people like myself suffering with bad skin in the hope that one of them would do what it promised to do and leave my skin pimple free, clear and radiant. They never did. On a typical day my skincare routine looked like this: Morning – Cleanse skin with a foaming cleanser, tone skin with an alcohol based toner, cover pimples with a medically based product and then cover up with a mineral oil based foundation and concealer. Night – Cleanse skin with a foaming cleanser, tone with the alcohol based toner, cover pimples with a medically chemically based pimple potion. I look at this now and it is so obvious why my skin was a mess. My cleanser, toner and pimple potion were stripping my skin of its natural oils and my skin trying to rectify this by producing more oil. My cleansing routine was leaving my skin in a constant cycle of being tight and dry followed by the inevitable oil slick. To make matters worse, my mineral oil based make up then clogged my pores and all of these products filled with NASTY ingredients irritated and inflamed my sensitive skin leading to my less then perfect complexion. Oil is not the enemy. Our skin needs the oil it produces (sebum) to heal, protect, moisturise and some would say most importantly keep our skin looking youthful. What we need is a cleanser that balances oil production and keeps our skin healthy. Oil cleansers don’t strip the skin like foaming or alcohol based cleansers do and because of this your skin is left clean, balanced and nourished. They work on the principle that like dissolves like – the cleansing oil that is massaged into your skin will dissolve the dirty oil that has hardened with impurities (dead skin cells and dirt) and is now stuck in your pores. The hot steam from the cloth opens your pores and allows for the cleansing oil to dissolve the dirty oil mixture and be easily removed. Now here’s how to use your oil cleanser and an important note here is that I am referring to botanical oils such as camellia, castor, rice bran, jojoba and not the mineral oil based mainstream products filled with unpronounceable chemicals. I do not recommend coconut oil as it is highly comedogenic. You can also look for a product that has organic castor oil in particular as it is has potent anti – inflammatory properties and is the most important cleansing oil.

1) Pour a generous dollop of oil cleanser into your palm, rub palms together to slightly warm the oil and smooth over your face – Massage deeply into your skin. Take your time, I like to begin the massage at the basin before a hot steamy shower. 2) Soak your face cloth in hot water (not scalding) we want the heat from the cloth to be hot enough to open the pores and soften any congestion. Cool water will not work. We are steaming our skin as your aesthetician would in a facial. Wring out excess water. 3) Hold your steamy cloth to cover your face then gently press down – wipe away. Rinse your face cloth. Soak the cloth again as per step 2 and repeat this process 2 – 3 times. 4) Finish with a rinsing your skin with cool water as this will help close and refine your pores. 5) Follow with your facial Serums, mist or moisturiser. Your skin should be left feeling clean and nourished which will feel different at first if you are used to it feeling squeaky clean (stripped). The Oil Cleansing Method (OCM) should be done at night and be the cleansing ritual you use regularly but not only. It is best used in conjunction and alternatively with a Facial Polish used every now and then 3-4 times per week. You should not need to cleanse in the morning after deep cleansing with the OCM the night before, a gentle wipe with a warm, clean face cloth should be all you need. We don’t want to over cleanse our skin as this will only cause irritation and increase oil production. Do not be surprised if your skin seems to get worse before it gets better it needs time to adjust as your skins oil production starts functioning properly again you will notice a huge difference in your skin. I have talked a lot about how beneficial the OCM is for oily/problem skin and want to assure you that the OCM is perfect for all skin types although if you have any severe skin condition including Acne please consult with whom ever is helping you with your specialized treatment. I am now in my forties and my skin has never looked better we do not want cleansers that strip the skin as get older it is the extra nourishment we want that will help us achieve beautifully healthy radiant skin. Nicole O’Sullivan, Dip. Nut., Dip. Bot Med., Dip. Organic Skincare Formulation Wildcrafted Organics – luxurious botanical skincare www.wildcraftedorganics.com.au

Beauty Biz Year 11 Issue 1

DERMAL

SKIN REMEMBERS INJURIES TO MAINTAIN INTEGRITY

Skin remembers being injured, according to the latest research from The Rockefeller University. As the body’s first defence against environmental damage, skin cells are able to retain a “memory” of damage to help speed up the healing process after subsequent injury and maintain skin integrity. Skin cells residing in the epithelium—the skin’s outermost layer—slough off the skin’s surface before these memories can form. Instead, stem cells in the skin barrier that replenish the outer layer maintain lasting impressions of inflammation. However, this comes at a cost. By retaining this information, skin can more easily relapse into symptoms of inflammatory disorders such as psoriasis, in which cells cycle quickly to cause its signature plaques and itch. The study’s 30

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researchers from The Rockefeller University are hopeful that their findings will help to find a way to slow this process. “A better understanding of how inflammation affects stem cells and other components of tissue will revolutionise our understanding of many diseases, including cancer, and likely lead to novel therapies,” said Shruti Naik, one of the study’s authors. Researchers found that wounds on mice who

had been previously injured closed at over twice the speed of those who were not. This occurred from what the researchers describe as “key stress response genes,” including Aim2, that are activated after the initial inflammation and effectively remember how to boost stem cells to a quicker recovery the next time around. The research reveals that wounds or other harmful, inflammation-provoking experiences impart long-lasting memories to stem cells residing in the skin, teaching them to heal

subsequent injuries faster. These stem cells, which replenish the skin’s outer layer take their cue from inflammation, the body’s own response to injury or infection. The first bout of inflammation sensitises these cells: the next time they sense it coming on, they respond more rapidly. This research provides the first evidence that the skin can form memories of an inflammatory response—a discovery that senior researcher Elaine Fuchs says could have major implications for better understanding and treating a range of medical conditions. “By enhancing responsiveness to inflammation, these memories help the skin maintain its integrity, a feature that is beneficial in healing wounds after an injury,” says Fuchs, the Rebecca C. Lancefield Professor and Howard Hughes Medical Institute investigator. “This memory may also have detrimental effects, however, such as contributing to the relapse of certain inflammatory disorders such as psoriasis.”

HEALING MEMORIES

Whether burned by the sun, attacked by microbes, nicked by a paper cut or worse, the skin quickly becomes inflamed—red, swollen, and painful—as the body seeks to halt the damage and initiate repair. It has long been known that the immune system maintains a memory of inflammation to mount faster responses to recurrent infections. But scientists in the Fuchs’ lab suspected that other types of long-lived cells might similarly remember inflammation. Skin was a logical place to investigate: as the body’s protective barrier, it endures frequent assaults. It quickly became apparent that most of the cells in the skin’s outermost layer, the epithelium, don’t stick around long enough to form such memories. Instead, they migrate up through the epithelium and eventually slough off. Deeper within the epithelium, however, reside the stem cells that are responsible for continually replenishing it. These stem cells remain in place long after the skin has recovered from inflammation; and as the team found, this experience changes them. In other experiments, the researchers uncovered the basic mechanisms that rewire these cells. They showed that inflammation triggers a process that physically opens up distinct sites within the cell’s chromosomes, making certain genes accessible for activation. Some of these sites remain open long after the skin has recovered, allowing the genes to be turned on faster during a second round of inflammation. But in fact, the implications go more than skin deep. The team’s findings may also be relevant to inflammatory disorders that affect other parts of the body, such as the linings of the gut and bowel, which, like the skin, are replenished by epithelial stem cells. “Inflammatory diseases have long been blamed

on immune cells that turn against the body. However, that is clearly not the only cause: Stem cells may also be important contributors,” Larsen says. And because the healing capacity of stem cells diminishes with age and goes completely awry in cancer, reprogramming through inflammation may have significance for these conditions as well. “A better understanding of how inflammation affects stem cells and other components of tissue will revolutionise our understanding of

many diseases, including cancer, and likely lead to novel therapies,” Naik says Article by Elaine Fuchs Robin Chemers Neustein Laboratory of Mammalian Cell Biology and Development Rebecca C. Lancefield Professor Investigator, Howard Hughes Medical Institute Fuchs investigates the molecular mechanisms of skin stem cells, how they make and repair tissues, and how cancers develop.

Beauty Biz Year 11 Issue 1

DERMAL

Delivering Successful Procedural Solutions for

THE TREATMENT OF MELASMA By Dr Andrew R. Christie

Melasma (literally brown skin) or chloasma (literally green skin), is a hormonally sourced form of hyperpigmentation, resulting from overactive melanocytes locate in basal epidermis. Melasma occurs as bilateral clusters of hyperpigmentation with defined borders only on the face. Common zones include the cheeks, forehead and upper lip. Melasma does not occur on the body. Melasma is most common on women (though it can affect males) between the ages of 20 and 40 and can affect any Fitzpatrick Skin Type, however appears more commonly in skin types III-IV.

DEFINITIONS & PATHOPHYSIOLOGY There three forms of melasma: 1. Epidermal melasma: where pigment is deposited in the basal and supra basal layer (stratum spinosum). This appears brown in colour. The borders are well defined and with a solid interior. 2. Dermal melasma: where melanin-filled melanophages are found in the superficial and middle papillary dermis. This appears blue-grey in colour. The borders are illdefined and the interior often speckled. 3. Mixed melasma: a combination of both epidermal and dermal melasma. This appears brown-grey in colour. The borders are mixed in pattern and definition. Diagnosis with a Wood’s Lamp enables clear differentiation between epidermal and dermal melasma in lowver Fitzpatrick Skin Types. Epidermal melasma appears more obviously under the light, whereas dermal melasma appears unchanged (no further definition is seen). Using a Dermatoscope (or dermascopic) diagnosis, epidermal melasma is characterised by a regular pigment network with a homogenous, brownish / tan tone. Dermal pigmentation is demonstrated by an irregular network with a bluish / grey tone. As melasma is hormonally triggered, hormonal changes (pregnancy), medication (contraceptive pill, anti-epilepsy drugs), sun exposure and 32

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certain illnesses (including Addison’s disease) can all affect the condition, increasing its severity. Melanin stimulating hormone (MSH) is a peptide released by the pituitary gland that activates melanogenesis. As the pituitary gland is also responsible for producing for human growth hormone (HGH), thyroid stimulating hormones (TSH), sex, mood, pain relief and food metabolism hormones, any factor that affects these may indirectly or directly affect MSH production and subsequent melasma.

THE MELANOGENESIS PROCESS Melanogenesis is the standard process created by the human body to produce melanin, the pigment that provides skin and hair colour. There are two types of pigments produced:

Constitutive Pigment: the base melanin that forms skin colour. This the skin colour you are born with. Under normal circumstances, no treatment or product can change this. Facultative Pigment: tonal pigment where melanin is stimulated by ultra violet exposure. This is the tonal skin colour changes that occur over a person’s lifetime. Dermapen procedures and the daily application of DP Dermaceuticals can provide successful management and treatment. Melanin is produced by melanocytes in the stratum basale layer. Melanocytes produce two forms of pigment colour: Eumelanin: a blacker / bluer pigment more predominate in darker Fitzpatrick Skin Types Pheomelanin: a more yellow / orange pigment that is more predominant in fairer Fitzpatrick Skin Types. Melanocytes transfer melanosomes (melanin transporters) cytophagically via dendrite

tentacles into keratinocytes to provide the skin with colour throughout the stratum spinosum. A portion of the melanocyte dendrite is pinched open so the melanosome is ‘injected’ into the keratinocyte. Fair (Fitzpatrick I-III) and dark (Fitzpatrick IV-VI) skins generally contain the same number of melanocytes, however there are variances in melanosome transfer, size and melanin content between lighter and darker skin tones. One melanocyte has the capability to pigment between 30 and 40 keratinocytes. Melanin Stimulating Hormone (MSH) (signals both melanocytes and keratinocytes) ↓ Tyrosinase (a copper converting enzyme that contributes to tyrosine oxidation, creating a darker pigment) ↓ Tyrosine (an essential amino acid when oxidated contributes to the formation of melanin within the melanosome) ↓ L-Dopa (L-3, 4-dihydroxyphenylalanine) (formed by the tyrosine & tyrosine hydroxylase, L-Dopa amino acids form a pigment building block within the melanosome) ↓ L-Dopa Quinone / Dopa Phosphates (a metabolite of L-Dopa amino acids that further combines and converts to form further pigment building blocks. When L-Dopa Quinone converts to leucodopachrome, it contributes to the production of eumelanin. When combined with cysteine, it contributes to pheomelanin production) ↓ Melanin (pigment is produced within the melanosome) ↓

Melanosome Transfer (melanosomes containing melanin, transfer the pigment into the keratinocyte. These are either pheomelanosome or eumelanosome)

WHY DOES MELASMA OCCUR?

It is often argued that those affected by melasma have elevated oestrogen levels . This in turn increases the release of MSH (melanin stimulating hormone), tyrosinase production and stimulated melanogenesis. There are also claims that there is a genetic predisposition to melasma with onethird of patients reporting other family members to be affected by this chronic condition . Other factors that may further stimulate the release of MSH include pregnancy, certain medications (contraceptive pill, anti-epilepsy drugs) and autoimmune ilnesses including Addison’s Disease. A comprehensive patient consultation is essential to determine the the triggers and activators which contribute to this condition.

WHAT IS THE DIFFERENCE BETWEEN EPIDERMAL AND DERMAL MELASMA?

When the melanin is taken up by keratinocytes (in stratum spinosum), this is referred to as epidermal melasma. When the melanin is deposited into the dermis, it is taken down by melanophages (melanin-containing macrophages) located or found near vessels in the superficial papillary dermis. Visually, epidermal melasma appears browner in colour and dermal melasma more blue-grey in tone.

WHY USE DERMAPEN TO TREAT MELASMA?

Melanocytes are extremely sensitive to thermolytic injury created by procedures such as laser or IPL. Collateral damage occurs when pigment-containing keratinocytes absorb the energy, then thermolysis is created. Whilst the melanin in melanocytes is almost colourless and therefore does not absorb the heat, their proximity to keratinocytes (which contain pigmented melanin) increases the risk of damage. The greater the pigment density of keratinocytes, the greater collateral damage affects surrounding melanocytes . Any form of hyperpigmentation is a sign of melanocyte damage. Whilst laser resurfacing and dermabrasion have shown some benefits for recalcitrant melasma, these procedures are high risk with a greater possibility of heat damage, prolonged erythema, hyperpigmentation, hypopigmentation, infection and hypertrophic scars. Extensive downtime and post-treatment wound care is also a necessity by comparison with a Dermapen procedures . This is also arguably the case with aggressive medium and deep, coagulative necrosis chemical peels. Dermapen removes the risk of melanocyte heat injury whilst promoting optimised cell function. The integrity of melanocytes and keratinocytes remains respected and in-tact. This makes it a suitable procedure for any patient affected by melasma and with a predisposition to hyperpigmentation. Treatment is also suitable on all Fitzpatrick Skin Types and ethnicities.

HOW DOES DERMAPEN TREAT MELASMA? Dermapen treatments work in four ways to reverse the production of hyperpigmentation and melasma. The specific release of MGF (melanocyte growth factor), KGF (keratinocyte

growth factor), EGF (epidermal growth factor) and associated growth factors enable regulation and rebalancing to:

100% of patients responded positively to the treatment. Based on the results of this study, it may be concluded that:

1. Normalise cellular function and signalling between keratinocytes and melanocytes As keratinocyte function becomes restored, a more regulated transfer of melanosomes between keratinocytes and melanocytes becomes established. The release of KGF/ FGF7 (keratinocyte growth factor / fibroblast growth factor 7) promotes regulated melanosome transfer acting on the recipient keratinocytes through stimulation of the phagocytic process . 2. Normalise the differentiation of melanocytes via the release of mitogen-activated protein kinase MAPK (mitogen-activated protein kinase) is stimulated by SLK (ste-20 like kinase) and SCF (stem cell factor) on c-KIT (cytokine receptors), HGF (human growth factor) on c-Met (a tyrosine kinase receptor for HGF / hepatocyte growth factor), bFGF (basic fibroblast growth factor) on FGFR-1/-2 (fibroblast growth factor receptors), LIF (leukaemia inhibitory factor) on gp130LIFRAlpha (a leukaemia inhibitory factor receptor) and GM-CSF (granulocyte macrophage colony stimulating factor) on GMCSFR (granulocyte macrophage colony stimulating factor receptor). These are released from keratinocytes. Activated MAPK causes increased abundance of p53 (tumour protein 53 – a transcription factor protein) and serine-15 phosphorylated p53, which leads to increased pigment formation in UV exposed cells. By strengthening cell membranes, dendrite arms become stronger and more flexible with greater resistance to leaking pigment. The release of ET-1 (endothelin-1), Alpha-MSH (alpha melanin stimulating hormone), ACTH (adrenocorticotropic hormone) and PGE2 (prostaglandin E2) from the keratinocyte supports and regulates this process . 3. Normalise and re-balance the melanogenesis process As both melanocyte and keratinocyte function become balanced and normalised, melanogenesis and melanosome transfer becomes more regulated. Melanocytes in the epidermis are supported by the release of bFGF-like MeGF (basic fibroblast growth factor like melanocyte growth factor) . 4. Enhance the infusion of active drugs and ingredients into the skin to inhibit tyrosinase and inhibit melanosome transfer. The 1296 puncture channels per second created by Dermapen enable a physical delivery and deposition of tyrosinase inhibitors (such as DP Dermaceuticals Brite Lite).

1. A Dermapen treatment (even without Brite Lite + Hyla Active meso-glide) can create lightening of recalcitrant melasma 2. Only light trauma (using superficial needle depths) is required to achieve results 3. Regular treatment is required (every 2-4 weeks) 4. Patients must support in-clinic procedures with the daily use of DP Dermaceuticals Brite Lite and Cover Recover as a minimum.

WHAT RESULTS CAN BE ACHIEVED WITH DERMAPEN?

In a 2012 - 2015 independent study performed at Santa Casa de Misericó do Recife – Recife (PE) hospital in Brazil, 22 patients presenting with recalcitrant melasma were treated with microneedling. Following 24 hours post-op and as a part of ongoing topical homecare, patients wore a topical tyrosinase-inhibitor (like DP Dermaceuticals Brite Lite) and sunscreen (like DP Dermaceuticals Cover Recover). The second treatment in this case was repeated 4 weeks following the first procedure.

*Patients before and after 2 procedures. Images courtesy of Dr. Emerson de Andrade Lima, Santa Casa de Misericó do Recife, Recife (Brazil) A 2011 clinical study by Dr Gabriella Fabbrocini et al, compared micro needling with a mesoinfusion versus micro needling alone, for the treatment of melasma. The study evaluated the success of needling to infuse an active substance, drug or ingredient into the skin. 20 patients were treated with combined micro needling and tyrosinase-inhibiting serum (like DP Dermaceuticals Brite Lite) on one side of their face and topical serum alone on the left side. Needling was performed on the right-hand side of the patient’s face, at a superifical depth, serum was then applied to both sides of the face. This procedure was repeated twice with a month interval between sessions. 100% of patients responded positively to the combination treatment on the right hand side of their face. Fabbrocini reported: 1. Hyperpigmentation was significantly reduced further where infusion combination therapies had been incorporated 2. Based on the Melasma Severity Index Score (MASI), a 51.83% reduction in melasma was achieved 2 months post-operatively where combination therapies had been implemented

*Before and after 2 procedures with infusion combination therapies. Images courtesy of Dr. Gabriella Fabbrocini, Univerity Of Naples Federico II, Naples (Italy) cont’ over page Beauty Biz Year 11 Issue 1

DERMAL

cont’ from page 33

HOW EFFECTIVELY DOES DERMAPEN INCREASE THE INFUSION OF ACTIVE SUBSTANCES INTO THE SKIN FOR THE TREATMENT OF MELASMA?

In 2015, RXI Pharmaceuticals (a Massachusetts based, biotechnology company focused in the development of dermatology drugs), performed a clinical study evaluating how effectively substances could be infused into the skin via micro-needling. For this independent study, a Dermapen 3 was used to infuse a water-based marking dye into skin. Following the procedure, the samples were then processed for histology/ biopsy.

Image 1

Image 2 is the same volume of solution on the same surface area that has been needled into the skin using Dermapen, at speed 4 at a depth of 1mm with multiple passes. This study proves is that the 1296 puncture channels created per second by Dermapen by micro-needling DO deliver active substances beyond the acid mantle into the lower layers of the dermis. It can be concluded that: 1. Dermapen is an effective delivery mechanism to deliver tyrosinase-inhibiting agents (such as DP Dermaceuticals Brite Lite) into the skin for accelerated treatment of melasma. 2. The combination of Dermapen treatments plus the meso infusion of products such as DP Dermaceuticals Brite Lite (+ Hyla Active) offer an even more effective solution for the treatment of chronic and recalcitrant melasma.

Image 2

*Images courtesy of RXI Pharmaceuticals, Dermapen evaluation for delivery to the skin, December 2015, Massachusetts USA Image 1 shows that under normal circumstances, a topically applied solution (think serums, moisturisers, PRP (platelet rich plasma) and mesotherapy) cannot break through the skin’s barrier function (also known as the acid mantle).

*Before and after 3 procedures. 2 procedures with Brite Lite + Hyla Active as meso-glide. Images courtesy of Choe Ahmed, The Chelmsford Skin Clinic, Essex (UK)

HOW LONG DO RESULTS LAST?

Due to the recalcitrant nature of melasma, effective management of the condition includes the elimination of any possible pathogenetic factors and the daily application of tyrosinaseinhibitors, melansome-transferinhibitors and sunscreen. Whilst Dermapen and DP Dermaceuticals deliver proven results, they cannot address the stimulation of MSH (melanin stimulatimg hormone) nor correct the source of genetic or

hormonal imbalances. As such, the longevity of treatment results will vary patient to patient. Maintenance treatments are recommended, as required to maintain control and stability of melasma. Paris based, Dr. Andrew R. Christie is an industry specialist with over 20 years’ experience. Andrew graduated from Macquarie University (Sydney) and the University Of Southampton (U.K.). Having lectured as a skin and microneedling expert in over 50 countries, Andrew has been invited as a key speaker at the AMWC (Monte Carlo), CCR / FACE / ACE (London), JSAD (Osaka), NCD (Bucharest & Sinaia), AMEC / IMCAS (Paris), SEME (Malaga), MBC (Zagreb), Cosmetic News A versatile corrective that inhibits excess (Opartja), ILM (Helsinki), AMCSA (Pretoria), pigment formation AMME (Arcachon), FACDC (Johannesburg), MES (Lausanne), ACEDSSA (Cape Town), Reduces the appearance of age spots, melasma, AesTech (Auckland),acne Cosmetex (Gold and uneven skinCoast), tone ASAPs (Hobart), BEA and the Paramedical Conference Brite (Sydney). also Lite gentlyAndrew moisturiseshas the skin been a guest lecturer at the Royal Society Reduces the formationUniversity of post-inflammatory Of Medicine (London), Of Tehran hyperpigmentation acne and pimples (Tehran), VIC Universityfrom (Melbourne), IAPEM (Milan), Vincent Pallotti Hospital (Cape Town) and the Royal Hayat Hospital (Kuwait City). Andrew has appeared on television, Courtesy of Choe Ahmed, including Aesthetic TV The (USA), Fashion Chelmsford Skin ClinicTV Essex (Croatia) (UK) (Australia), Cosmetic News and in hundreds of interviews across the world as a master-needler and authority on medical aesthetics. As the Global Medical Trainer ERASE PIGMENTATION! for Dermapenworld, Andrew is the author of Advanced Innovations With Dermapen. Andrew authored other books Just simply has mix DPalso Dermaceuticals HYLA three ACTIVE (molecularly weighted acid) and with equal parts ofover BRITE LITE, on skinhyaluronic needling written 600then papers apply to the skin. Use this solution as as a meso-glide to infuse for industry publications and journals. into the skin with Dermapen. Andrew has been a regular judge for the For clinical uses: DP Dermaceuticals meso-glide enables needling ABIAs in Australia and was awarded the practitioners to customise and enhance their treatments. By creating prestigious Educator Andrew mesotherapy cocktails that can be Of safelyThe infusedYear. into the skin, this can further customise treatment for practitioners signs of ageing, atrophic scars, has trained over 60,000 globally.

NON NEGOTIABLES WHEN SKIN NEEDLING

stretch marks, hyperpigmentation, acne and even rosacea.

NON NEGOTIABLES WHEN SKIN NEEDLING A versatile corrective that inhibits excess pigment formation Reduces the appearance of age spots, melasma, acne and uneven skin tone Brite Lite gently moisturises the skin Reduces the formation of post-inflammatory hyperpigmentation from acne and pimples

Courtesy of Choe Ahmed, The Chelmsford Skin Clinic Essex (UK)

ERASE PIGMENTATION! Just simply mix DP Dermaceuticals HYLA ACTIVE (molecularly weighted hyaluronic acid) with equal parts of BRITE LITE, then apply to the skin. Use this solution as as a meso-glide to infuse into the skin with Dermapen. For clinical uses: DP Dermaceuticals meso-glide enables needling practitioners to customise and enhance their treatments. By creating mesotherapy cocktails that can be safely infused into the skin, this can further customise treatment for signs of ageing, atrophic scars, stretch marks, hyperpigmentation, acne and even rosacea.

DERMAL

KELOIDS

By Gary W. Cole, MD

So, what are Keloids? Keloids are firm, pink to red, itchy, irritated bumps that tend to gradually enlarge and tend to occur on the shoulders, chest, ears, and back. They develop as a consequence of abnormal scar formation.

People with darker skin are typically more predisposed to develop keloids and simply cutting one out is likely to result in an even larger keloid developing at the excision site. People who have a tendency to form keloids should avoid cosmetic surgery. Keloids can be considered to be “scars that don’t know when to stop.” A keloid scar, is a tough heaped-up scar that rises quite abruptly above the rest of the skin. Keloids are irregularly shaped and tend to enlarge progressively. Unlike scars, keloids do not regress over time. What is the cause of keloids? Doctors do not understand exactly why keloids form. Alterations in the cellular signals that control proliferation and inflammation may be related to the process of keloid formation, but these changes have not yet been characterised sufficiently to explain this defect in wound healing. What are keloid risk factors? Individuals with darkly pigmented skin are 15 times more likely to develop keloids, with those of African, Hispanic, and Asian ethnicity are at greatest risk. Keloids are equally common in women and men. Keloids are less common in children and the elderly. Although people with darker skin are more likely to develop them, keloids can occur in people of all skin types. In some cases, the tendency to form keloids seems to run in families. Studies have not as yet delineated the exact genes responsible for this predisposition. What is the difference between a keloid, hypertrophic scar, and a dermatofibroma? After the skin is injured, the healing process usually leaves a flat scar. Sometimes the scar is hypertrophic, or thickened, but confined to the margin of the original wound. Hypertrophic scars tend to be redder and often regress spontaneously (a process which can take one year or more). Treatment, such as injections of cortisone (steroids), can speed this process. A dermatofibroma is a small, benign, pigmented, very firm bump in the skin that does not cause other symptoms. It is most often found on the legs. Dermatofibromas are almost never larger than ½ to ¾ of an inch and remain unchanged over many years. Keloids, by contrast, may start sometime after a cutaneous injury and extend beyond the wound site. This tendency to migrate into surrounding areas that weren’t injured originally distinguishes 36

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keloids from hypertrophic scars. Keloids typically appear following surgery or injury, but they can also as a result of some minor inflammation, such as an acnepimple on the chest (even one that wasn’t scratched or otherwise irritated). Other minor injuries that can trigger keloids are burns and cosmetic piercings. A keloid has a characteristic microscopic appearance and may be distinguished from a hypertrophic scar and a dermatofibroma. Keloids and piercing Keloids can develop following the minor injuries that occur with body piercing. Since this form of physical adornment has become popular, the presence of keloidal scarring is much more prevalent. Since doctors do not understand the precise reasons why some people are more prone to developing keloids, it is impossible to predict whether one’s first piercing will lead to keloid formation. Although there are some families that seem prone to forming keloids, for the most part, it’s impossible to tell who will develop a keloid. One person might, for instance, develop a keloid in one earlobe after piercing and not in the other. It makes sense, however, for someone who has formed one keloid to avoid any elective surgery or cosmetic piercing of any body part. The methods now available to treat keloids are as follows: • Corticosteroid injections (intralesional steroids): These are safe but moderately painful. Injections are usually given once every four to eight weeks into the keloids) and usually help flatten keloids; however, steroid injections can also make the flattened keloid redder by stimulating the formation of more superficial blood vessels. (These can be treated using a laser; see below.) The keloid may look better after treatment than it looked to start with, but even the best results leave a

mark that looks and feels quite different from the surrounding skin. • Surgery: This is risky because cutting a keloid can trigger the formation of a similar or even larger keloid. Some surgeons achieve success by injecting steroids or applying compression (using a specialised pressure device where appropriate) to the wound site for months after cutting away the keloid. Superficial radiation treatment after surgical excision has also been found to be useful. • Laser: The pulsed-dye laser can be effective at flattening keloids and making them look less red. Treatment is safe and not very painful, but several treatment sessions may be needed. These may be costly, since such treatments are not generally covered by insurance plans. • Silicone gel or sheeting: This involves wearing a sheet of silicone gel on the affected area continuously for months, which is hard to sustain. Results are variable. Some doctors claim similar success with compression dressings made from materials other than silicone.

What is the prognosis for keloids? Small keloids can be effectively treated using a variety of methods. Generally, a series of injections of steroids into the problem area is the simplest and safest approach. The patient needs to understand that the keloid will never entirely disappear but is likely to become less symptomatic and flatter. Larger lesions are more difficult to treat.

Gary W. Cole, MD, FAAD Dr. Cole is board certified in dermatology. He obtained his BA degree in bacteriology, his MA degree in microbiology, and his MD at the University of California, Los Angeles. He trained in dermatology at the University of Oregon, where he completed his residency.

EVENTS

DNA WORKSHOPS

Dr. Ronald Moy, internationally renowned scientist, researcher, dermatologist & founder of DNA Renewal skin care, visited our shores recently to conduct information evenings in Melbourne and Sydney.

Dr. Moy covered a wide range of topics including: • How to educate your patients on using the best skin care products • How to incorporate skin care products in any clinic • How to increase collagen and decrease sun damage with skin care products • How to help prevent skin ageing • The newest and best active ingredients in skin care • Combining DNA Renewal skin care products with aesthetic facials & cosmetic procedures, such as micro-needling and virtual mesotherapy The presentation commenced with Dr Moy introducing the DNA Renewal range as a concept, which then led into an open forum discussion. Attendees were invited to discuss how they introduce DNA Repair Enzymes and Growth Factors to their clients and to share their knowledge of DNA enzymes, enzymes versus antioxidants, retinol and other actives. “Dr Moy is a very engaging speaker who is very informative and very willing to share his knowledge and love for DNA Renewal. The presentation provided a great opportunity for all therapists to share and showcase their knowledge. This was an interesting insight for everyone and an opportunity to learn from one another,” said Dora Erdossy, Advanced Cosmeceuticals National Trainer. Dr Moy also highlighted the fact that after the age of 30, DNA damage increases, emphasising the importance of prevention and hence the relevance of introducing DNA Renewal to younger clients and not just older clients. “We have always known the importance of sun protection but what was made very clear to all who attended is the combination of SPF and DNA Repair Enzymes is superior for the protection of the skin compared to standard SPF alone. There have been a number of clinical studies conducted with associated clinical papers written, which Dr Moy shared with us. One such study showed 87% of DNA repaired 48 hours after treatment with DNA Repair Enzymes. Another study showed that DNA Repair Enzymes where shown to reverse skin ageing and carcinogenesis. Very impressive science!,” said Dora. “I love the fact that Dr Moy presented such a broad scope of interesting topics such as the

intracellular and molecular level of DNA Renewal skincare, different types of enzymes and which botanicals they are derived from, as well as the level of skin recovery, treated with Repair Enzymes, after human skin exposure to UVB (up to 45% of tissue repair is achieved within 1 hour, thanks to photolyse enzyme). Dr Moy also spoke about the importance of wellness from within via supplementation, the different methods of human trials and of course, Growth Factors being like a cellular activator,” said Joanna Karpinski, Advanced Cosmeceuticals State Manager- VIC Both workshops were a huge success and the feedback from attendees was incredibly positive. This was due largely to the fact that Dr Moy presented a lot of scientific information in an easy to understand manner and that everyone felt part of the process thanks to his interactive approach. “The collaboration of Advanced Cosmeceuticals and Dr Moy was perfect. Once the presentation began it was evident that it was well worth the 400km trip from our Country location Dubbo NSW to the big smoke. Dr Moy is such an approachable man and made

The Skin Care Corrective Centre staff feel very relaxed in terms of asking questions and providing further education on the DNA Renewal range. I must say the team felt a little star struck in his presence! As our clinic is in “Outback Australia” where sun damage is prevalent, DNA Renewal has quickly become one of our most popular and successful ranges. Our visiting specialists and aestheticians often couple it with laser, needling and other advanced paramedical procedures in our professional approach in treating Actinic Keratosis, Basal and Squamous Cell Carcinoma. We are exceptionally grateful for the opportunity to meet the “man himself”, Dr Moy, creator of the infamous DNA Renewal Anti-Ageing Skincare Range and would welcome the opportunity for Dr Moy and his family to visit our clinic and Outback Australia one day soon,” said Kim Scott and Heidi Nichols, Directors, The Skin Care Corrective Centre. For further information please contact Advanced Cosmeceuticals on 1800 242 011 or visit www.dnarenewal.com.au Released for Advanced Cosmeceuticals.

SALON PROFILE

PURE INDULGENCE

Pure Indulgence is a salon group that was founded in 1990 to provide a high quality beauty therapy salon experience. Experiencing amazing growth in the last 28 years, the salon continues to go from strength to strength.

Today, Pure Indulgence remains a family owned company, and operates in 12 salon locations across South East Queensland. Currently employing over 150 team members, Pure Indulgenceâ&#x20AC;&#x2122;s philosophy embraces client care as paramount and every effort is made by their fully qualified beauty therapists to ensure exceptional treatment standards are experienced by every client, every time. This attention to detail ensures clients have an enjoyable, relaxing experience from massage to facial and pedicures through to waxing and tinting treatments. We spoke to Hazel Sharpe, National Operations Manager about the success of this outstanding group.

Beauty Biz Year 11 Issue 1

PURE INDULGENCE IS A VERY SUCCESSFUL SALON GROUP. CAN YOU TELL ME THE KEY ATTRIBUTES THAT HAVE SHAPED THE SALON SUCCESS?

Pure Indulgence is a company owned chain of beauty salons based across South East Queensland. Having been in the industry for over 20 years we have seen many changes over the years and many businesses come and go. Our success has always been attributed to our ability to change with the industry while staying true to our core principals of standards and education. Over the years we have modified our treatment offering, updated our salon fit outs, put a focus on our promotional offerings and streamlined our training and education to better meet our therapist needs. We have never diverted from

our vision of providing the highest standard of treatment to our clients by highly educated beauty therapists.

WHAT IS THE ETHOS OF THE GROUP?

We have always believed that education and training of our therapists and management team are the backbone of a successful business and understanding very early on that our team are our most important asset, we are committed to investing in their ongoing knowledge and practical training. We hold strong to our roots as therapists, our company directors and management all had their start there and hold the same passion for the client experience.

WHAT WAS THE REASON BEHIND PARTNERING WITH

DERMALOGICA AS A BRAND?

We believe Dermalogica to be true leaders in the skin care industry, a brand with strong foundations in education and training and global ambassadors for women in business. For us they tick all of the boxes offering cutting edge product formulas, strong branding, relevant consumer marketing, on the ground salon support and above all else state of the art training in all areas from Product knowledge, skin health and conditions to more business focused modules like increasing retail sales and merchandising.

WHAT WOULD YOU SEE AS THE MAIN STRUGGLES OF MAINTAINING HIGH INTEGRITY AND A STRONG BRAND AWARENESS IN THIS CURRENT CLIMATE?

For us consistency and results is key, the standard a client receives in one salon must be maintained across the board. We are selling a service, itâ&#x20AC;&#x2122;s not a tangible thing which means the client must trust that you are going to provide the best service every visit and get the results they expected. Also, competition is so strong now there are specialty nail bars, lash and brow bars, massage boutiques

and waxing salons popping up everywhere. We have adapted our model to suit this training specialised therapists in different areas to assure that not only their treatment standard of the highest standard but they feel passionate and focused in their areas of expertise.

STAFF RETENTION AND STANDARD IS A KEY STRESS FACTOR IN ANY SALON BUSINESS. HOW DO YOU RETAIN GREAT STAFF AND MAINTAIN SUCH A HIGH STANDARD OF SERVICE?

Staff need to feel valued, rewarded and challenged, we invest a lot in their training to give them tools to feel empowered in their roles. We also have an internal succession plan in place so there is always opportunity for advancement within the company. Running regular promotions, incentives and monthly/ annual awards keeps the therapists motivated and challenged and can be very rewarding both financially and personally. We take the business of caring for our clients very seriously and we like to have a lot of fun in the process. We foster our salon environment to be one of support and respect for the client and for each other, and in turn we have created a wonderful family culture. Beauty Biz Year 11 Issue 1

SALON PROFILE

HÜD Skin and Body HÜD (who’d) = Scandinavian for Skin

Gry Tømte

Step into the doors of HÜD Skin and Body in St Kilda and you already know that you are in for something different! From the Scandinavian decor to the calm, almost serene atmosphere you know that you are not in Australia now. HÜD is an award winning skin clinic - the brainchild of Gry Tømte, an import from Norway who has made Australia her home for the last 20 years. The highly trained and qualified team of 12 consists of the highest level Beauty Therapists and Dermal Thera-pists, as well as an onsite cosmetic doctor with Gry recently named in the Urban List as Top 2 in Melbourne for Brow Design, and she grooms the brows for some of Australia’s best known models and social media personalities.

Beauty Biz Year 11 Issue 1

We took the opportunity to chat to her about the salon, the addition of the amazing DMK skincare range and what has made HUD the success it is today.

HOW LONG HAS THE SALON BEEN IN BUSINESS? We opened the doors of our Skin Clinic just over 3 years ago now. It was probably the most stress-ful time in my life. We built it from scratch - my husband and I spent weeks demolishing brick walls and tearing down 3 layers of wall paper off the walls and ceilings. The

building hadn’t been touched for 40 years!

WHAT HAS BEEN SUCCESSFUL FOR YOU IN REGARDS TO DEVELOPING AND MARKETING THE BUSINESS?

There are 3 fundamental parts that have played a role in how we have built and marketed the business. The first was to find out exactly WHO we are and what we stand for. To start with we offered pretty much every service known to man (or woman)! As my confidence grew as a business owner (with the guidance of a brilliant business coach) I also started trusting my instincts more. So I decided to trim our offerings to better focus on our passion, which is skin. I would advise any business owner to really focus on finding their identity and do eve-rything within that niche with 100% determination of being the best. Whether it’s spa, nails, lashes or skin treatments. Secondly, as a typical perfectionist Scandinavian I also had a very clear vision of design and branding - and I made sure the space and the values in the business reflected my own authentic story. When we went through the building process we were in so much debt, and everyone told me that stylish interior, professional branding and logo were luxuries I just shouldn’t waste my money on. I knew I had to dig deeper because I strongly believed developing the right branding consistent with my concept is what would set the tone for the business and build a strong foundation. I also stuck to my guns with regards to the name. HÜD (“who’d) means “skin” in Norwegian and everyone I asked said no one would get it - and to think of something else. I thought “they’ll get it eventually!”. I’m glad I stuck to my guns… The third big factor in our marketing has been social media. It really has allowed us to talk to new and existing clients in a very organic way. Its word of mouth at it best really! In a world full of bought engagement from social media influencers we have been extremely blessed, in that so many of them have contacted us because friends and family members were coming to us and getting ex-ceptional results with their skin. And so it’s been an organic growth and exposure for us. I have never liked the idea of “pimping ourselves out”. It just isn’t something I believe in. Whether influenc-ers or “normal” clients - social media is word of mouth on steroids!

WHY DID YOU CHOOSE TO PARTNER WITH DMK AND WHAT DO YOU THINK IT BRINGS TO YOUR BUSINESS?

DMK really came along at the perfect time for me. I was looking to consolidate 3 ranges to one. I wanted a range that got exceptional results, that wasn’t sold online and was represented with a strong sense of partnership, integrity, support and world class training. I also knew I was very par-ticular in what I was looking for - I knew that JUST peeling the skin (in a million different ways) was not part of my vision for our clients. I absolutely love the principle of rebuilding the skin as well as revising it. It is a big part of my personal ethos and as a clinic we have well and truly embraced the DMK concept.

DO YOU THINK THERE IS A BIG DIFFERENCE BETWEEN AUSTRALIAN AND YOUR NATIVE NORWEGIAN SKIN

Nordic skin is definitely more robust than the typical Anglo-Saxon Australian skin. Environmental free radical damage from sun and harsh climates makes the Australian skin more challenged and reactive. But as a skin therapist I am also intrigued at the mixed ethnicities we come across in the skins we treat here in Australia. This brings a whole set of new challenges for our thinking thera-pists. I remember years ago seeing a beautiful client who had lily white skin - then upon doing her consultation (luckily I learnt to be thorough!) I found out she was half Aboriginal… This was back in the days of heavy peeling and she was booked for a TCA! It definitely taught me to always look be-yond the surface and take into account the hidden dangers of quickly diagnosing Fitzpatrick type without proper assessments. The mixed ethnicities in Australia is also one of the things that makes our job of treating skin so exceptionally interesting.

YOUR SALON LOOKS AMAZING! WHERE WAS THE INSPIRATION FOR THIS AS IT IS NOT A TRADITIONAL AUSTRALIAN LOOK

HÜD is definitely quintessentially Scandinavian. My vision was to break the stereotype of the cold, impersonal skin clinic and bring warmth

and “hygge” (“coziness”) into the mix. I wanted to create a space where our clients feel relaxed - but still get the best of clinical expertise. It reminds me of a beautiful, warm Nordic home and this is the feedback we hear from our clients as well. The rooms even have black and white photos of my parents in Norway back in the 60’s. So they’re always with me!

DO YOU HAVE ANY PLANS FOR THE BUSINESS FOR 2018

2018 will be a huge year for us! We have so many exciting things in the pipeline. We are currently working on our HÜD University, an online staff platform which will streamline so much for us. Some new and exciting treatment offerings are also on the cards. And who knows - maybe another expansion? You’ll have to wait and see! HÜD Skin + Body 140 St Kilda Road, St Kilda, VIC Ph: (03) 9078 1408 info@hud.com.au Beauty Biz Year 11 Issue 1

SALON PROFILE

LA BELLE PEAU

Kim Tran, Owner or La Belle Peau recently celebrated 11 years as a partner salon with Ultraceuticals, so we thought we would have a chat about she loves about the industry and why it’s so important to work with a supplier you can trust, respect and admire.

WHAT INDUSTRY EXPERIENCE DID YOU HAVE BEFORE STARTING YOUR BUSINESS?

My skincare obsession started long before I was able to gain industry experience - at the age of 13. As a teenager suffering severe acne, I learned first-hand about the physical and psychological impacts of problem skin and that prompted me to research various therapies that I experimented with on my own skin. I became fascinated by the results I achieved and decided very early that I wanted to use my knowledge to help others. I graduated from the Australasian Academy of Cosmetic Dermal Science at the age of 19 and immediately started my business, gaining even more experience and knowledge through working with partners like Ultraceuticals.

Beauty Biz Year 11 Issue 1

TELL US WHAT SETS YOUR CLINIC APART FROM ITS COMPETITORS?

La Belle Peau is different because we are passionate about both the journey and destination of our clients. From the first contact we have with our clients, we invest in making every interaction positive, reassuring and rewarding. We understand that seeking help for skin conditions that many people consider embarrassing or distressing is often uncomfortable and we aim to not only deliver results but also comfort and support at every point in their journey to nicer, more healthy skin.

YOU’RE CELEBRATING ELEVEN YEARS WITH ULTRACEUTICALS. WHY DID

YOU CHOOSE TO PARTNER WITH THEM?

The answer is simple. Ultraceuticals works! We work hard to stay on top of the very fast-moving cosmeceuticals sector and our team is constantly trialling and testing products to do so. Very honestly, Ultraceuticals is the only brand for which we have not found a competitor of equal performance or quality. Whilst many brands come and go at our clinic, the results we obtain from Ultraceuticals has meant that brand, more than any other, has had our collective hearts since day one. Of course, the quality of the product is the most obvious reason for our happy commitment, but we also deeply appreciate a Ultraceuticals’ environmentally conscious philosophy, cruelty free processes, extensively researched and affordable product means the brand, as a whole, ticks all the boxes any awardwinning clinic needs in a trusted partner.

WHAT IS ONE MAJOR LESSON YOU’VE LEARNED ABOUT SKIN SINCE WORKING WITH ULTRACEUTICALS?

The team at LBP see skin as a direct reflection of one’s inner health and emotions. When I look at a client, their skin tells me a story of their genetic makeup, lifestyle impact and emotional state. The range and quality Ultraceuticals provides enables us to find the right product to use as part of that holistic approach to treating and supporting our clients on their path to beautiful, healthy skin.

WHAT IS THE BEST PART ABOUT YOUR JOB?

As someone who started her skin care career by experimenting on herself with basic household ingredients as a 13 year old, I am very clear about what excites me about my work - the speed at which technology is progressing and impact that is having on our ability to deliver amazing results for our customers. I have always been interested in the science of skin care and now more than ever, companies like Ultraceuticals are researching and developing products that enable our team at La Belle Peau to give our clients better outcomes quicker than I ever imagined possible when I started so many years ago. I cannot wait to see what amazing progress has been made in 10 or 20 years from now and I’m certain I will still be enjoying learning and sharing my knowledge with my equally enthralled colleagues then!

WHAT DO YOU FIND CUSTOMERS ARE NOW ASKING MORE FOR IN TERMS OF TREATMENTS?

Of course, customers have always, and continue to, come to LBP for results at an affordable price - which are two of the main reasons the team at LBP choose to use the Ultraceuticals range for most of their clients. But I have noticed more and more clients also look for knowledge. They want to be educated. They want to know why they are experiencing their skin problems and the underlying science of how our therapies correct them. Being confident in the science behind the products we choose is therefore extremely important and Ultraceuticals allows us to easily provide the knowledge and assurance modern clients demand.

DO YOU HAVE ANY ADVICE FOR OTHER SALON OWNERS?

After reflecting on the success of LBP for some time, the best advice I could offer is threefold: - Listen to your clients and focus more on what they want from you rather than what your competitors are promising to give them, - Invest in your team. They are the face of your business, public conduit for your passion and expertise and ultimately, the best tool you have in your pursuit of success. - Take time to research in new technology and products and don’t just believe the hype of a sales pitch. Get samples, go to trade shows, test and trial everything for yourself and scientifically analyse the results so you have confidence in the tools your team use.

WHAT IS YOUR ULTIMATE SKIN TIP YOU SWEAR BY?

Search for your inner peace. Be happy and be kind to yourself and also to others. As my experience and knowledge have grown, I have come to realise that there isn’t one magical ingredient to the perfect skin. Of course, choosing quality skin care products is an essential component, but no amount of skincare, sun protection, antioxidants, sleep or water intake in isolation will replace living a good, fun and balanced life. Having beautiful skin is truly a holistic practice that perhaps is only really achievable after we find enough balance to truly contemplate that. La Belle Peau is situated in North Perth, WA

“Invest in your team. They are the face of your business, public conduit for your passion and expertise and ultimately, the best tool you have in your pursuit of success.” Beauty Biz Year 11 Issue 1

FEATURE

AN AUSTRALIAN SENSORY EXPERIENCE

With over 20 years experience in the spa and skin care industry, Uspa is dedicated to pure, clean skincare that utilises the best nature has to offer. Combine these amazing products with time honoured rituals that deliver the ultimate spa experience that lingers long after the treatment has concluded. Established in 1995 in Melbourne, Australia, Uspa was born with the desire to create a holistic spa experience that would restore and rejuvenate the entire being. Speaking to Lely Harvey, Client Liaison Manager/Head Trainer at Uspa, it is clear that they are passionate about providing authentic, Australian sensory experiences and treatments through the botanical products that are a result of the chemistry between Science and Nature. 100% made in Australia and proudly a cruelty free brand, Uspa are certainly committed to quality when it comes to naturally active botanical ingredients, free from sulphates, parabens, mineral oils, synthetic colours and fragrances. . Uspa’s signature rituals inspired by Australia and many cultures abroad, are the cornerstones of every Uspa treatment. Guided breath and subtle energies calms, energises, soothes and balances according to the rhythms of nature. The many authentic healing elements in the treatments, no matter how subtle or distinct leads guests to a haven, a sanctuary and to a sense of total wellbeing. “The performance of the Uspa products is a testament to our long relationship with the brand of 16 years. We and our customers love the divine aromas and textures, that are botanical and Australian made. We are particularly impressed with the new and refreshed Uspa look and brand direction.” Body Freedom, South Melbourne. We asked Lely to tell us more about this authentic brand:-

CAN YOU TELL US MORE ABOUT THE BENEFITS TO BEAUTY SALONS TO

PARTNER WITH THE BRAND.

Uspa is a boutique skin care brand that works with like-minded businesses and spas. To create a strong bond with our spas, we have a strong training program which includes hands on training as well as training videos for ongoing support. We teach our partners to pair our beautiful skin care products with the authentic Uspa treatments which then creates a lasting bond between the spa and the guest.

WHAT SUPPORT IS GIVEN TO PARTNER SALONS?

We have developed a strong business to business marketing model which completely supports our partner spas and salons. For spa’s taking on Uspa as a brand, we can assist with the things that usually make changing a skincare brand so difficult. These include customised Uspa treatments for the menu of services, in depth training for face and body treatments, content for social media to boost public awareness, marketing promotions to incentivise customers and business training to improve revenue.

HOW DO YOU STAY AHEAD OF THE GAME?

Uspa is continuously sourcing new ingredients and ways to incorporate them into our unique range of products and treatments. To enhance the functionality and application of our botanical ingredients, we use the latest technologies in natural skincare. This creates a truly superior, better-balanced and effective approach to our daily skin care routine. Uspa looks forward to introducing even more natural and active products that produce greater results and sees this as a gap they can fulfil in the industry. Uspa is the perfect journey to naturally beautiful skin. For more information on becoming a stockist contact Uspa on Ph: 03 8773 3517 or visit our website www.uspa.com.au

FEATURE What’s New with

COMFORTEL NEW HAIR PIN RETAIL SHELVES

These minimalist retail shelves are not only a practical storage solution but also a beautiful, modern piece of furniture to display your salon retail on. With timber look shelves in ash and matte white metal hair pin frame, this statement retail shelving is perfect hair salon or beauty salons. The rich textures of the warm wood balances the bold geometric stand, creating depth and interest. It can be placed against a wall or be a freestanding unit. For a light and bright #Salon Style, combine lots of sleek white metals and greenery. Ross Hair Pin Retail Shelves in Black are also available.

COMFORTEL’S LUMA TOUCH MAG LAMP WITH ADJUSTABLE TEMPERATURE LEDS

An incredibly sleek and elegant solution for beauty therapists with touch controls and adjustable light temperature control of warm to cool light. For professional use, the Comfortel Luma Touch is a powerfully bright, magnifying lamp with adjustable daylight and candlelight LED’s. The mag lamp combines a large magnifying lens with combined LED bright lights, so you can see larger and clearer. The Bi Colour temperature controls on this magnifying lamp is unique, as it adjusts to warm or cool light by a touch of a button. This allows you to select the right settings for the perfect light. Simply touch the controls to adjust the lighting from a warm candlelight of 3200K to cool daylight of 5600K. The LED technology is packed into this beautiful design, and it is geared to provide premium illumination to all our beauty therapists. The attached table stand can be attached to any table or cart/trolley. Before and after results of your work under this light is guaranteed to be perfect. Available with your choice of pedestal for easy movement around the salon. • Adjustable colour temperature LEDs 3,000K-6,500K candlelight (warm) to daylight. • Smooth & flicker-free dimming touch controls • Crystal clear 5”/12.7cm lens with lid • Optical 3 dioptre magnification (1.75x) • Flexible & adjustable 84cm metal arm

Beauty Biz Year 11 Issue 2

MEET ANDERSON. A NATURALLY INVITING RECEPTION DESK FOR YOUR SALON

A refined beauty with its natural build, retail storage space and pure, contemporary design. Naturally inviting, and with heaps of storage space, the salon reception desk is perfect for displaying your retail or keeping essentials at hand. When first impressions count, it’s ash timber look finish with high gloss shelving gives your salon the natural look. Designed by Comfortel as part of our new Natural Scandi inspired salon furniture. Each piece will work well on its own, but with complementary ash timber finishes they’re designed to look even better as a full collection.

View their full range of retail display options available from Comfortel. Showrooms Australia Wide & New Zealand www.comfortel.com.au

GEMINI

QUATTRO

LEO

AQUARIUS

Treatment table Electric height, back, tilt & leg adjustment

Treatment table Electric height adjustment

Treatment table Electric height, back & leg bolster adjustment

Treatment table Electric height adjustment

WAXING

I LOVE A SUNBURNT COUNTRY, A LAND OF SWEEPING PLAINS, OF RAGGED MOUNTAIN RANGES, OF DROUGHTS AND FLOODING RAINS. Such beautiful words from the famous poem “My Country”, written by Dorothea Mackellar.

When the sun comes out in Australia, millions of Aussies are joined by tourists from around the world to relax in the sunshine and take a swim at one of our countries magnificent beaches or peaceful waterways. It is also the time of year that waxing is in high demand and those salons that are ready will reap the rewards. Salons experience a significant increase in waxing treatments such as underarm, full leg, intimate and bikini during our warmer months. Not only are Jax Wax Australia’s products vegan friendly, not tested on animals and do not contain palm oil, polymers or parabens. They also offer salons a competitive edge, are cost effective and clients will notice a less painful waxing treatment.

SUMMER WAXING TIPS FROM JAX WAX AUSTRALIA HOT / HUMID WEATHER

In hot and / or humid weather, the wax room should have adequate cooling to avoid sticky situations and it is important that wax is not applied to perspiring or over heated skin. For large areas apply a cold compress, if needed, followed by a light spray of Jax Wax Australia’s Alpine Bluebell Pre Wax Skin Cleanser and allow to air dry as this will cool and cleanse the surface of the skin. Talcum powder/ cornstarch can be applied prior to strip or hot wax application to help keep the skin dry and protected. We recommend 48

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asking your client to come in 5-10 minutes prior to their appointment so their body temperature can cool down in an air-conditioned salon prior to their treatment.

SUNBURNT SKIN

Sunburnt skin and waxing treatments are not a good combination under any circumstance. Prior to waxing make sure clients are not sunburnt in the treatment area/s as any kind of waxing will further irritate and damage your client’s skin. It is important to educate your clients about the increased risk of post inflammatory hyperpigmentation if they intend to relax in the sun after they have just been waxed. Jax Wax Australia’s Coastal Banksia After Wax Body Lotion has a tropical coconut and lime fragrance and is great for cooling and soothing sunburnt skin.

FACIAL WAXING

When waxing eyebrows or lips with hot wax we recommend soaking cotton rounds in cold water to cool the surface of the skin. To cleanse and protect the skin before waxing, pump a small

amount of Jax Wax Australia’s Alpine Bluebell Pre Wax Skin Cleanser and Jax Wax Australia’s Coastal Banksia Pre Wax Oil onto a cotton round and wipe over the skin gently to remove surface bacteria and any makeup. For mature or highly sensitive skin you may need to apply a fine layer of talcum powder or cornstarch prior to using Jax Wax Australia’s Australian Wattle Hot Wax. When the wax is removed apply a cotton round with cold water as a light compress before applying Jax Wax Australia’s Coastal Banksia After Wax Body Lotion.

INTIMATE WAXING

For Brazilian waxing spray the area first with Jax Wax Australia’s Alpine Bluebell Pre Wax Skin Cleanser, allow to air dry then spray a fine layer of Jax Wax Australia’s Alpine Bluebell Pre Wax Oil. This will soften and protect delicate areas of skin making it less painful for the client. When skin is overheated and there is too much perspiration a light dusting of talcum powder or cornstarch can be applied to further protect and aid in lifting the hair away from the skin. If perspiration returns during treatment you may need to repeat the above steps in certain areas. Waxing requires a common-sense approach in Summer months, always inspect the skin before the waxing treatment, use only the recommended pre and post care products and make sure your client knows what to do and what not to do before and after any waxing. Michele Hetherington National Sales & Training Manager Jax Wax Australia

preparation | ˌprɛpəˈreɪʃ(ə)n | noun 1 (mass noun) the action or process of preparing or being prepared for use: the project is in preparation. • (count noun) (usu. preparations) something done to get ready for an event or undertaking: the salon continued its preparations for the summer months. 2 a substance that is specially made up, especially a medicine, food or product. • a specimen that has been prepared for professional use: product and surface preparation ensures the better first time results.

Be prepared for the busy season with Jax Wax Australia’s Coastal Banksia product range to ensure you ride the wave all the way

Featuring beautiful fragrances of coconut and lime, Coastal Banksia makes your salon the perfect oasis for your clients to embrace the summer feeling. Jax Wax Australia’s Coastal Banksia waxing products are ideal for sensitive skin and combined with pre and post waxing products will give you the complete waxing treatment.

For more information call 03 5943 2422 or visit

adamandeve.net.au

MAKE UP SHOP

1. ABSENCE OIL CONTROL PRIMER BY JANE IREDALE

jane iredale Absence Oil Control Primer eliminates shine and controls sebum, leaving skin with a perfectly smooth surface for the application of any of our mineral bases. Keeps colour true by forming an attraction barrier between the skin and makeup so that makeup can stay on longer and skin stay shine-free. Contains willow bark extract, hydrated silica, kelp extract and green tea leaf extract. www.janeiredale.com.au

2. AUTO PILOT BRIGHTENING SKIN PRIMER BY NAPOLEON PERDIS

Napoleon Perdis Auto Pilot Brightening Skin Primer is a primer that works to invigorate and brighten the skin. The coloured corrective gel primer offers longer lasting and flawless make-up. A blend of algae extract, sorbitol, natural moisturiser, humectant erythritol and antioxidant vitamin E helps keep skin protected and hydrated. The formula is paraben-free. www.napoleonperdis.com

3. CERTIFIED ORGANIC CREAM EYESHADOW BY INIKA

INIKA Organic Certified Organic Cream Eyeshadow offer a flush of colour, amazing stay-ability and are crease-proof! The crème eyeshadows can also be used as a base layer to create a beauty canvas on which you can build other colour using INIKA Mineral Eyeshadow. Available in: Pink Cloud and Champagne. www.inikaorganic.com/au

4. PALLADIO MATTE BRONZER BY JOIKEN

Matte finish blends with natural skin tone, the silky smooth formula provides a rich colour pay off, so it’s easy to get a beautiful sun-kissed look all year around. Three natural tones. • NO TAN LINES • NUDE BEACH • TEENY BIKINI www.joiken.com.au

5. MATTE BLUSH BY JOIKEN

An enhancing blush brushes onto cheeks smoothly for a soft matte look and a even finish. Satin finish flatters the face and helps hide the appearance of line and wrinkles shimmer blushes may enhance. Formulated with Apricot Kernel, Ginseng Root Extract, Aloe and Chamomile Extract, to help condition and protect the skin from freeradical damage. Kaolin Clay and Zinc Oxide help deliver flawless, velvety coverage. www.joiken.com.au

6. BROW & LASH GEL BY DR. HAUSCHKA

Dr. Hauschka Brow & Lash Gel is transparent gel that shapes and fixes eyelashes and eyebrows. The formula combines botanical ingredients such as neem and eyebright to nourish lashes and eyebrows. The gel can also be used as a base for mascara to intensify the effect. janet@helioshealth.com.au

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7 8 7. ON POINT PENCIL BY GARBO & KELLY

Introducing the NEW Garbo & Kelly Brows on Point Pencil – a retractable triangle tip water resistant brow pencil that’s perfect for building fuller, bolder brows. Designed to build coverage as desired, the angled point will help to customise your preferred intensity, whilst the spooley brush end helps to spread pigment through the brow evenly. www.garboandkelly.com

8. MASCARA’S BY STAGELINE PROFESSIONAL

A Mascara Stand on your counter sells itself, enticing an add-on sale from every customer, with a Mascara to suit your individual client’s needs. Range includes:- Waterproof Mascara, X Volume Mascara, Immediate Mascara, Ultra Defined Mascara and Eco Volume Mascara. The stand contains 3 of each + 1 Tester. Mascaras can be purchased separately. www.lfbi.com.au or phone 07 5525 0888

9. STYLING GEL BY REFECTOCIL

Due to its complex formula, the RefectoCil Styling Gel “Protect & Care” enriches and gives colour protection for tinted brows and lashes allowing them to appear longer as if freshly tinted. The gel contains a high quality composition of ingredients consisting of Vitamin E, D-panthenol and Glycerine and provides an ideal amount of care, moisture and gloss. For a groomed, radiant look after a lash and brow tint in salon and to continue use at home. •New formula: Colour protection Styling + care, Hygroscopic (Retains moisture), Provides gloss, Fixes unruly hair, Vegan •PLUS 28% more content (9ml) •Modern and practical packaging in a tube www.lfbi.com.au or phone 07 5525 0888

10. EVERLASTING GLIMMER VEIL BY KAT VON D

The power of glimmer compels you! The world’s first 24-hour wear glimmer liquid lipstick, Everlasting Glimmer Veil features a glimmer-notgritty formula that delivers a smooth, comfortable texture on your lips. Kat took the same long-wear, weightless innovation of her beloved Everlasting Liquid Lipstick and perfected the formula in a new, revolutionary liquid-crystal finish. Available in 9 mesmerising shades, including black, fuchsia, neon pink and 2 bold blue hues, Everlasting Glimmer Veil shifts and sparkles in the light for Everlasting versatility. Wear glimmer on its own for mesmerising dimension, or as a veil over Everlasting Liquid Lipstick for a super-glimmery, intensified effect. www.Sephora.com.au

11. CANVAS EYE MOUSSE PRIMER BY BODYOGRAPHY

Bodyography Canvas Eye Mousse Primer is a vitamin-enriched, crease-proof eye base that protects and brightens the delicate eye area. It evens skin tone and redness to allow eye shadow colour to show true. It contains the powerful antiageing ingredient dermaxyl and essential vitamins A,C and E to combat free radicals in the sensitive eye area. Available in: Cameo (light/medium) and Bisque (medium/dark). www.bodyography.com

12. COSMETICS BRUSH CLEANER BY DMK

In response to the demands of professional makeup artists, DMK Brush Cleaner is a nonflammable brush cleaner that cleans, conditions, sanitizes and promotes longevity with all makeup brushes. Free of harmful ingredients yet strong enough to clean stubborn mascara, lipstick and other highly pigmented cosmetics from brushes. www.dannemking.com

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TANNING Become an industry leader with

LUXE by Naked Tan THREE GAME CHANGING SOLUTIONS!

bef ore

after

Naked tan changed the industry 10 years after they created the worlds first 2-hour tan by developing 3 never before seen solutions, which hit the market in December 2016. If you haven’t yet got the LUXE experience, you’re behind the times! The launch of the Naked Tan Luxe Range has revolutionised the professional tanning industry. With break-through technology Naked Tan have developed three game changing solutions which are the latest MUST HAVE in your beauty salon. Want to stay competitive and ahead of the industry? Get your hands on their 20Minute Rapid Tan, 2hr Slimming Tan and 2hr Water Resistant Tan! The LUXE Range by Naked Tan features organic ingredients with no nasties, no parabens, no SLS and alcohol free. Each product is enriched with a different combination of Aloe Vera, Green Tea, Argan Oil Wattle Seed Oil and Ginseng Oil leaving your skin glowing, bronzed and hydrated.

20MINUTE RAPID TAN

Have you ever found yourself stressed and a 52

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mess over not preparing your tan in time before your event? Naked Tan has you covered! Their latest first to market technology enables you to wash off your spray tan after only 20 minutes giving you an immediate glow on the go. This in demand product is perfect for mums with bubs and for those who do not have time to sit around in solution. How does it work!? Allow 20minutes before showering, the tan will continually develop for up to 24 hours after you rinse. Talk about convenience!

SLIMMING TAN

Don’t tone it, tan it! Let’s be honest we don’t all have time to hit the gym – but not to worry. Slimming Tan by Naked Tan is here to help. Not only will this breakthrough product give you a flawless tan, but it will also reduce the appearance of cellulite. Feel the magic as only

the highest quality ingredients, Argan Oil, Wattle Seed Oil and Ginseng Oil start to tingle your skin as they assist in promoting blood circulation for fat reduction.

WATER RESISTANT

Don’t rain on my parade! Sick and tired of clients cancelling due to the rain?! Naked Tan have invested in advanced technology to create a first ever Water-Resistant Tan. Splashes of water or sweat will no longer leave you blotchy and streaky as the water-resistant bronzer holds firmly to your skin. Allow 2-4 hours for your tan to process before showering off your flawless tan. Go above and beyond your clients expectations and spray tan rain, hail or shine! www.nakedtan.com.au

Become a stand out Salon with the WORLDS FIRST

AND ONLY 20 MIN TAN!

Use code BEAUTYBIZ for 20% off at checkout or Phone 1300 365 683!

Bef ore After www.nakedtan.com.au

BEAUTY SHOP 1. BRONZE SHIMMER BY LOVING TAN

Loving Tan’s Bronze Shimmer Medium is an innovative, versatile cream which instantly enhances, illuminates and bronzes your skin for the perfect glow. Wear it on its own to deepen your natural skin tone, or over your tan for the ultimate luminous bronze finish. This tan enhancing formula contains micronised pigments providing a natural soft-focus effect. Enriched with Aloe Vera, Coffee & Pomegranate extracts, it will leave your skin looking radiant and feeling silky smooth. Perfect for light to medium skin tones. www.amr.com.au

2. NUDE THE COLLECTION BY CND

Bare it all, without baring it all. A chic array of nude shades that give off an understated elegance and femininity in a classic, minimalistic way. Available in SHELLAC™, 14+ days of high-performance wear, and VINYLUX™, 7-day chip-resistant wear. www.cndshop.com.au

3. HONEY WATER BY BEE HYDRATED

Bee Hydrated is a line of honey water drinks that contain 100% natural Australian honey which has been cold extracted and infused with natural extracts. Honey is nature’s sweetener made by bees from the nectar of flowers. It has been highly valued since ancient times for its exquisite taste and impressive health benefits. Containing naturally occurring electrolytes, Bee Hydrated Honey Water is a perfectly hydrating energy boost. There are currently create 3 different flavours, each containing their own unique benefits www.beehydrated.com.au

4. NOURISH CREAM CLEANSER BY USPA

Uspa Nourish Cream Cleanser recently won best cleanser at the 11th annual Nature & Health Beauty Awards 2018. The Nature & Health Beauty Awards are the buyer definitive guide to what’s the best in natural beauty, free from parabens, phthalates, ammonia, resorcinol, sulphates, artificial colours and fragrances, and animal testing of any kind. Nourish Milk Cleanser is a soothing blend of Sweet Almond Oil, Camellia Oil and German Chamomile extracts begin the process for a radiant and hydrated skin care routine. This creamy cleanser softens the skin whilst effectively cleaning the pores of environmental pollutants. Chamomile soothes and relieves redness caused by dry skin. www.uspa.com.au

5. ROSE PETAL REPLENISHING MASK BY HOLA

A unique formula infused with Rose Extract, Purslane Extract and the addi:on of real rose petals that hydrates and tones complexion. It replenishes and rejuvenates your skin for brighter and smoother skin. Continuous use promotes more glowing and radiant skin. www.glamourflage.com.au

6. GYPSY OIL™ BY LUX AESTIVA

Lux Aestiva’s Gypsy Oil™ is a fast absorbing dry oil that boosts overall skin tone and texture, leaving it feeling smooth and revitalised. Combining delicate, infused oils of Neroli, Prickly pear, Meadowfoam, Camellia, Apricot Seed and non-phototoxic Bergamot, Lux Aestiva’s Gypsy Oil™ is the ultimate skincare saviour for all over body use. With a delicate fragrance that lightly scents the skin and has a calming effect, Lux Aestiva’s Gypsy Oil™is perfect for daily use. www.luxaestiva.com

7. POST LASER KIT BY MEDIK8

A restorative skincare kit specifically designed to soothe and replenish sensitised post-procedure skin. Red Alert Cleanse® Hydr8 B5 Ultimate RecoveryTM Physical Sunscreen SPF 30 www.medik8.com.au

8. SUNACTIVE SPF50+ FACE CREAM BY ULTRACEUTICALS

Protecting our skin against harmful UV radiation during the summer months is essential for reducing the onset of premature ageing and maintaining healthy, radiant skin. The Ultraceuticals SunActive range contains complete spectrum UVA and UVB sunscreen actives providing optimum SPF 50+ protection from the damaging effects of the sun. The range includes. SunActive SPF50+ Face Cream with biomimetic moisturising ingredients to help maintain the skin’s optimum hydration levels www.ultraceuticals.com

9. ULTIMATE RECOVERY™ BIO-CELLULOSE ZINC MASK BY MEDIK8

Medik8’s new Ultimate Recovery™ Bio-Cellulose Zinc Mask is a deeply soothing and nourishing enriched sheet mask for dedicated post-treatment use. Initially designed for professional use only, the benefits of this mask can now be experienced as part of a home care regime.Tightly woven, biocellulose fibres provide optimum adhesion to the skin and a unique delivery system of zinc and hyaluronic acid into the epidermis. This instantly cooling and soothing mask is specifically designed to help speed up the healing process post treatment. www.medik8.com.au

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10. ULTRACALMING DUO BY DERMALOGICA

Sensitive skin means something different to everyone. Some interpret it as mild, occasional are-ups, while others have redness and discomfort so intense they never want to leave the house. Sensitivity affects every skin type, from dry to oily – and causes vary from genetics to triggers like stress, diet, cosmetic ingredients, allergies and pollution. With so many variables, what causes your sensitive skin can be tough to pinpoint – and even tougher to avoid. Dermalogica’s new UltraCalmingTM Duo takes the guesswork out of the equation by treating the top three concerns of everyone who has sensitive skin: redness, irritation and dehydration. Both products combines the best of nature’s botanical extracts with innovation from The International Dermal Institute to powerfully soothe skin sensitivity. www.dermalogica.com.au

11. NEROLI CLEANSING OIL BY WILDCRAFTED ORGANICS

Neroli Cleansing Oil gently cleans, balances, tones and nourishes the skin while the intoxicating scent of neroli, ylang ylang and grapefruit is uplifting and addictive. Crafted with only the purist certified organic and non comedogenic oils this Cleansing Ritual removes make up effortlessly and leaves your skin healthy, calm and beautifully radiant..Suitable for dry, mature, normal, combination and oily skin types. www.wildcraftedorganics.com.au

12. FACE MUD BY HERBS + HEART

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Combining 16 super fruit and plant extracts with locally sourced Manuka Honey, Orange Peel and Sandalwood; the 3-in-1 Face Mud has already established itself as a cult classic by simultaneously cleansing the skin of facial pollution and dead skin cells, and delivering potent bio-actives deep within the epidermis. Boasting a chemical-free stance, Herbs + Heart aims to eliminate the harmful toxins in mass market circulation and replace skincare routines with a simplistic, multipurpose range of products powered by organic fruit and plant extracts and natural botanicals. Herbs + Heart is proudly cruelty-free and uses only ethically sourced ingredients in their fully recyclable range of products. www.herbsandheart.com

13. BOTANICAL ALCHEMY BY SONIA ORTS

My Alchemic Perfumes are 100% natural made only with raw botanical ingredients, organic and wild harvested whenever possible, plant based and food grade alcohol (ethanol sourced from sugar cane) and therapeutic grade steam distilled pure essential oils. The Alchemic Perfumes are toxin free which means they don’t contain heavy metals, phthalates, synthetics fragrances, petro-chemicals, PEGs, or synthetic preservatives. The Alchemic Perfumes are eco-green clean fragrances. With head notes of oranges from Valencia and lemons from Sicily, heart notes of lavender fields from Provence along with the most exquisite Neroli from Egypt, named after a princess. Concluding with bottom notes of Peru balsam, Australian blue cypress and rosewood from the Amazon forest to create memories www.soniaorts.net

14. LIVKIN SKINCARE BRAND

In a new turn for the beauty industry, Australia’s latest skincare brand, LIVKIN has this week launched a luxurious and energy-infused natural skin collection designed for energetic beauty. In response to consumer’s demand for a healthier lifestyle, LIVKIN has launched a new collection of luxurious facemasks that combine modern biochemistry with holistic practices for lasting beauty. RARE captures the essence and uniqueness of pure New Zealand glacial clay fused with the purity and magic of precious gemstones and minerals, and super extracts and oils from Australian wildharvested botanicals. The newest luxury skincare range on the market, RARE is the first collection of products globally to incorporate one of the world’s purest mineral-rich glacial clays created through the collision of volcanic ash and glacial ice more than three million years ago in New Zealand. www.rarebylivkin.com

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Why train with OTTO MITTER: ABIA’S 2017 EDUCATOR

OF THE

YEAR

ELLEEBANA ARE INDUSTRY LEADERS IN EYELASH ENHANCEMENT PRODUCTS AND TRAINING. We are an Australian company that exports products and training programs to over 40 countries worldwide and have been setting the standards in the industry for over 22 years working with Australia’s most respected beauty wholesalers, training colleges and organisations. We pride ourselves in delivering beauty professionals the most revised and up to date training available. We understand that our industry is growing at a rapid rate and we all need to be providing clients the highest standards in treatments and knowledge. Our affiliations with the world’s leading beauty masters and educators, ensures we stay up to date with the latest techniques and trends in the beauty industry. Our courses, manuals and workshops will give you the skills to successfully offer these services in your salon at the highest possible standards. Our globally recognised training, yet personal approach allows us to deliver outstanding continued support and assistance even after you have completed your training. We offer both in-salon training and hands on classes at some of Australia’s leading beauty and hair wholesalers nationwide in eyelash lifting and eyelash extensions. Our fully qualified team of trainers are some of the best in the business with over 30 years combined industry experience & Recognised Australian Training Qualifications.

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Elleebana

TECHNICAL SUPPORT VS ONLINE FORUMS By Otto MItter

We all know how hard it can be to run a salon. Working tirelessly day in and day out, trying to ensure that we are continuing to be consistent and offering premium services and products to our clients. We always endeavour for each experience to be perfect and we want to always ensure that clients are happy, new and existing clientele is constant and business is thriving. However, what happens when something goes wrong? What happens when a treatment doesn’t go as planned? We all like to think that if following correct procedures, we will never run into issues, however it is impossible to run a business without running into an instance where technical support or online advice may be needed. We live in the world of technology, online feedback and reviews are a huge part of our business and today’s world sees 85% of potential clients will now be looking for reviews of your business prior to even booking an appointment. This sees huge emphasis on online reviews now more than ever. This new age technology also sees us as owners and therapists jumping on our favourite online forums or social media avenues looking for immediate advice and guidance. This can easily be done from the comfort of our own home after a long day with our trusted wine in our left hand, mobile device in our right and comforting support and guidance given to us in an instant. So, when is it a good time to use online forums vs contacting technical support? Online forums have a very important role in society today. It is generally built up of likeminded humans all coming together to share ideas, support one another and grow together. Business advice is great for online forums, sharing and getting ideas from fellow business owners to help increase clientele and revenue, retail products, trouble shooting, staffing and how to handle a fellow client. If we are posting on forums for trouble shooting and advice regarding products, reactions and/ or issues that have risen in our business regarding a treatment, we are generally receiving feedback from “life experiences” from fellow members in an instant. This information can be relevant and highly educational, however if you are taking advice on a forum and you are using that advice on a client and not using it firstly on yourself or models, you are running yourself, your client and your business at a risk. Gaining the information that is suitable to your needs and requirements is imperative.

If we were to take the lash extensions world for example; let’s say you are having issues with glue drying. Forums and the feedback received from fellow members can sometimes vary. It’s always great to ask for help and advice from fellow peers, however sometimes locational advice is missed and can vary. Adhesives need careful consideration of your location, temperature, humidity and environment of your treatment room and what is good for one person living in Antarctica isn’t always the best for someone living in the tropics. This is where contacting the Company or Brand source directly will see you having all relevant questions, specifics and the advice you need according to manufacturer’s guidelines. Technical support can also ensure that you are recommended the correct products for your needs, wants and environments. The job of any technical support is ensuring that correct questions and situations are considered to ensure you are given to correct guidance and advice according to company guidelines. Also, not adhering to correct protocols and manufactures advice and guidelines will see your insurance void so it is always important to keep this in mind. In conclusion, both avenues play a very important part in helping to support and nurture your business and the industry. Whether you are an establish business or a new business, ongoing support is always available as you continue your journey learning about various products and services. Don’t ever hesitate to contact the Company directly to get the accurate support you need as quickly as possible. Otto Mitter is the founder of the Elleebana. Established in Australia for over two decades, Elleebana has built a global following and a reputation as world leaders in the production of eyelash enhancement and beauty products.Otto’s passion for continuing education, working with leaders in the industry and helping up and coming beauty therapists and lash artists develop their profiles and careers is appreciated by his distributors and colleagues around the world.

BIODROGA_AUS

BIODROGA AUSTRALIA

WE REALLY HAVE GOT TO LET GO OF THAT By Julie Cross

We really have got to let go of that ‘perfect picture’ we can get in our heads of what things should look like. And that applies to being a ‘success’ in business too. All growth is messy, not always picture perfect and pretty. Like starting your own business.. let go of that picture of you all dressed up in the perfect label business suit, driving the perfect car, going to the most gorgeous places for meetings, nailing all the conversations, selling yourself in each and every time with no objections, driving away every time with a win on your hands and coming home every day and drinking Moet with your perfect partner to celebrate the millions of dollars you are making. And achieving all this in the first 3 months. It is usually messier than that, and for me it all looked a little like this. Think I will start a business and follow this ‘feeling’ I have in my tummy ... read a book called ‘Speak and Grow Rich’... bought a white board, made up some business cards on the computer and printed them off... wrote up some training formats, put a price on it... $250.00 (how did I come up with that... any formula... Nope, just thought is sounded good).... rang some hairdressers... rang lots, because some didn’t want to know about me (yes, really, that happens), and then showed up, did my best and hoped for the best. Some went well, some didn’t and I went on.

me scrambling to get numbers and early on I had to cancel a couple due to low numbers.... messy....but the scrambling always made me stronger and I still have to scramble for numbers... waiting for perfect. I still have to work to fill my calendar every year... and so I do, because I love it and choose to do it. Every year, for the last 12 years... since Flash had his stroke, and Autism came by, I have had no idea how I am going to go away and what I am going to do with the kids, every week I just got up and prayed and rang people and trusted and then hopped on a plane and thanks to the Angels it worked. I was reminded today how often I was about to hop on stage and I rang home and Thomas had gone missing or Flash didn’t answer.... had he passed out, will Thomas be OK, what about poor Jack? Or the walls had been kicked in and windows broken... And then she said, ‘Julie you would walk up on stage and turn it on and do your thing’. And then rush to the phone afterwards hoping all would be OK... MESSY, STRESSY! And I can not tell you how many times I have been on the phone to a client walking around the house trying to avoid Thomas throwing stones at me and swearing at me all the while pretending I was so perfect when in the back ground it was so bloody messy!!

Jacko was 6 months old and I would tell my clients when I had a meeting to sell in my program that Jacko would be with me. I peeled a big apple and the meeting lasted for as long as the apple. One day I had to stop the meeting because Jacko almost choked. Not pretty, very messy! Had a big break... the CEO of a Hairdressing company was on the phone offering me the BIG speaking event at a conference.... I still remember the day so vividly... I was changing Jacks pooey nappy with the phone tucked under my chin while having a conversation about my fee... I remember thinking as he told me I needed to charge more.... that if only he could see what I was doing! Messy!

And yet, here I am, 20 years on... still here... enjoying the ride, having fun, looking like a success.... do I ? I think? And still feeling kind of messy but very happy and accomplished and dare I say... successful!

I was introduced in such a derogatory fashion one day that it took every ounce of strength to walk up on the stage afterwards.... and then I freaking owned it and got a standing ovation... a messy moment for her... it is not always about just us! My first public shows had

Perfect and Professional are so overrated. I choose Passionate, Purposeful and REAL and honest every time!

Your road to success will be so much more peaceful and so much easier when you surrender to messy, bumpy, challenging but beautiful exciting and rewarding. I think anybody who is successful has had a little bit of a messy path to walk on. Life is messy, success is messy, love is messy and families are messy... get over it and just get on with it!

ESSION OF

SALON

& TRADE

EXCLUSIVE

LET’S CLOSE THE LOOP!

By Paul Frasca

We’ve just released our latest Footprint at Sustainable Salons Australia – it illustrates the impact our network has had on the environment since we began the program almost three years ago. When we ran the numbers, we were blown away by the volume of change our members could effect in a short amount of time. More than 81,000 kilograms of metals have been diverted from landfill and repurposed into new metal products – when we consider that the Australian salon industry is burying 1.5 million kilos in the ground every year, that’s a pretty impressive start! We’ve also kept 52,000 kilograms of plastic in circulation and out of landfill, and worked modern miracles by turning 7,500 litres of excess chemicals into recycled water that’s now being used to build our roads. At SSA, we talk constantly about our ‘journey towards zero waste’, and our annual Footprint is a great visual representation of this – not only do we see progress, but we’re reminded that by each changing just a little we can actually change a whole lot. As with all goals though, you need to know when you’ve reached them, right? So… what does zero waste actually look like? We’ll know we’re living in a zero-waste world when we have a repurposing solution for every item… then the word ‘waste’ won’t be needed in any language! This is called the Cradle to Cradle approach; a sustainable business strategy that imitates the cycle of nature. For example, when an animal dies, its body breaks down and becomes nutrients for another process to take place... basically, everything in existence is a resource that can be used again and again. But thanks to our insanely fast technological advancements that arguably feed our laziness (yep, I said it), modern culture has been forging the cradle to grave idea, where we settle for trying to lessen the mess we send to landfill instead of preventing it altogether. I think we all know by now that this isn’t going to end well. It doesn’t matter how much we minimise what we throw away, if there’s waste of any kind, we’re shrinking the planet’s lifespan. Nature isn’t programed to deal with our synthetic leftovers. In a perfect world, a cradle to cradle reality comes down to product design and repurposing. If we’re talking man-made, then each item we manufacture needs its own ecosystem – a plan for that product so that when it’s no longer required, its materials are reabsorbed back into the stream it came from to create new products. This is the closed loop… and the SSA dream.

While influence over product design and manufacturing is largely out of our sphere right now, it’s not off the table completely. At SSA, we’re already working on a few projects that could introduce closed loop products to our members in the very near future, using the resources we collect from them. Cool, huh? And then there’s repurposing. Man-made or otherwise, our aim should always be to keep things in circulation. This is the foundation of the SSA model – finding solutions that give the resources we collect a second life, in the hope that they will benefit our planet or add value to someone’s life. Oh, and one last thing. While keeping things out of landfill is the target, repurposing existing materials is also much kinder on our dear Mama Earth. Did you know that recycling aluminium uses 95% less energy than producing it from its raw materials? Is it any wonder then that just by separating their foils for us to collect, our SSA members have saved enough energy to power a television for 213,141 days! Imagine the Netflix potential! Starting the journey towards zero waste is easy, by the way. If you can’t repurpose it yourself or send it for recycling, say no… it’s time to send the ‘cradle to grave’ to the grave. Keen to join the movement? Register your salon details at www.sustainablesalons.com.au!

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Hairdressing and Beauty Supplies

BUSINESS

RUNNING THE NUMBERS By Narelle Lancaster

You know what’s exciting? Buying stuff. Buying new stuff for my salon/spa. Soooo intoxicating! Everything is new and shiny and I think about the fortune I am going to make with all my new equipment. Money-makers surround me as I picture myself opening my next salon, then the next, and oh am I retiring to the Maldives in luxury because I’ve made a fortune with my beauty empire? Well, yes I am! Well I wish I was, as yet that hasn’t happened. But I do have a lot of beauty equipment and I have spent a fortune. Something doesn’t quite add up…. In business school, they often wheel out the 1990’s case study of the American airline execs who ran the numbers and decided removing one olive off passengers salad plates would save up to $500k per year. No one would notice, the salad would be arguably just as enjoyable and the savings were evident. Accountants prevailed and the extra olive was removed. A little olive may not seem much but maximising profits is important for any business and you need to think carefully before you begin removing olives or in our business, buying more stuff. Think about the impressive presentations you have seen recently or maybe you’ve added a new machine to your wish list. The profits they were presenting about with that new facial sound outstanding. If I get a new IPL or laser I could attract richer clients, that hydrostorm would look amazing in my empty corner (plus cheaper to run 66

Beauty Biz Year 11 Issue 2

than a Vichy) and ooooh Hydroderm. Before you allow yourself to get any further stop and think. Now run the numbers – just like the accountant would. Even if you don’t enjoy numbers think practically, how many rooms do you have? How many hours are you open? Would you need to put on extra staff? How many treatments would I need to do to justify its viability? Consider the business ‘terminal velocity’… terminal velocity is reached when an object simply can’t go any faster. It’s peaked. It can continue at terminal velocity but it can’t increase any further. Apply this ideology to your rooms. How much money can I make from this if it’s in use from the minute we open until the second we close? Think about the reality – how much is actually realistic? Too often we get caught up at trade shows or sales pitches and commit to purchase. Always, ALWAYS run the numbers first. If you are still convinced to purchase and you have confidently worked out likely profitability, head straight to the internet and look up the reviews. Don’t go by what the sales rep tells you look for industry impressions and feedback. What did they say? What were the faults? How many are for sale? Look for updated technology/new models/innovations. There are lots of industry

groups on Facebook and other online forums, join one and ask for the experiences of actual operators. That way you get a good feel, without the pressure, and can decide strategically what is the best way to go for your business. Final things to consider: - Renting machinery may be an option without the full outlay (this will allow you to try before you buy – read the fine print though!) - Watch out for cheap second hand machines (they could easily be thrashed and will burn out quickly leaving you worse off financially and unable to do any treatments). - Just because Maria down the road is now offering microderm, you don’t have to buy the machine too! - Get excited to grow your business – just be sure to do it on your financial terms! Always, ALWAYS run the numbers!! Narelle Lancaster is a Certified Practicing Marketer and Fellow of the Australian Marketing Institute, a lecturer in advertising at RMIT, an independent researcher and Director of MKTG – a marketing consulting agency. She also holds a beautician diploma and nearly failed her nails exam.

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BUSINESS

HOW TO KEEP ON TOP OF YOUR SOCIALS IN 2018 By Tahlia Shorter

We’re already one month into the new year, and most people’s New Year’s resolutions have faded into the shadows. Your business’s social media goals though still need to stay on top with what’s happening, because the last thing you want is to be left behind. Remember all our tips below to stay on top of the game and ensure you’re being the best hair or beauty business you can be when it comes to being online.

BOOST YOUR FACEBOOK POSTS

Facebook recently has moved in a different direction in terms of pushing for more personal usage out of its users than for business, so to get around it, and still have your business page reach audiences, we suggest using the Boosts feature for your posts. For as little as $5 per Boost, one Boosted post can make a real difference when it comes to hitting a more targeted demographic. You’ll soon notice that a small investment in Boosting is more cost-effective than advertising in mainstream tradition media platforms, like advertising in newspapers, and the reward will be more organic growth in your Likes and within engagement.

FACEBOOK CONTENT

The hard truth is that Facebook users don’t want to hear the same thing over and over again, especially when it looks and feels like advertising. Why would they? So, to increase engagement on Facebook, you have to create content 68

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that is not only relevant, but personal too. Asking questions is a great way to spark dialogue with fans, and is most possibly the easiest way (and one of the best methods) to get people responding to your posts. Photos are a favourite way to build engagement because they stand out better compared to status updates or posted links – pictures are clear and concise, and are easily digestible. Contests are another great way to increase engagement as they not only reward loyal clients, but they create excitement and will get users to visit your Facebook page frequently to check if they’ve won. And don’t forget – audiences tend to respond better when they are given specifics as to what to respond to, so a call to action in your post is best. Do you want them to comment? Click the Like button? Share something with their friends?

FACEBOOK LIVE

By implementing Facebook Live broadcasts, or posts, into your social media strategy, you provide an instant, real-time source of content for viewers that’s like nothing else. With Facebook

Live, you can produce unique content the second you start a stream, and it’s costeffective video marketing. Sometimes it can be difficult staying on budget, but Facebook Live provides beautiful, attention-grabbing content to your followers. Don’t let the low-budget appeal weaken the quality of your content though – it just means recording is cost-effective, so you still have to provide something your viewers want to watch. Use it as a Q&A session without all the big production behind it, or hype everyone up for a new product you’ll soon be using or selling. Your Facebook Live video could really become a great source for news.

FACEBOOK APPOINTMENT BOOKINGS This is truly a phenomenal feature for hair and beauty salon owners! An appointment booking system in the platform itself! Okay, so it’s not synced to your salon’s specific software (yet), but customers can Request an Appointment time rather than Private Messaging you, and you can just as easily Accept the Request. Although you’ll have to manually enter the appointment in your salon’s software, it’s no harder than doing the same thing over the phone or via your program. An amazing part of this feature is that Facebook will remind your clients of their upcoming appointment and after they’ve visited your salon, Facebook will encourage them to book again.

INSTAGRAM ENGAGEMENT

Instagram is still one of the most eyecatching and popular social media platforms out there, and engagement can truly be fun not only for your hair or beauty business, but for your audience members too. Despite posting away all those amazing hairstyles and colours, or lash extensions, most of the traction gained is from you replying to comments, liking other people’s posts, following other individual’s accounts, and commenting on others’ photos. You’d think there could be a shortcut to all this, but there isn’t – it’s all part of the process!

INSTAGRAM STORIES AND HIGHLIGHTS

One of the most exciting aspects of Instagram last year was the idea of ‘Stories’, which gives you the opportunity to put your authenticity on display to audiences and show the raw, unedited behind-the-scenes action from your hair or beauty salon. Because of Instagram’s algorithm, posts in everyone’s newsfeeds are no longer chronological, and as much as we don’t particularly like the change, that’s the way Instagram is – for now.

So, take advantage, and use the Stories feature, which is pinned at the top of your newsfeed. Once a Story is created, it’s only available for 24-hours, and you’ll take quick notice of everyone’s curiosity to check out what you’ve posted. Is it a special deal for the salon? Is it a wild treatment bound to be the next trend? Is there a new member on the team? Make a truly amazing story, and pin it to your Highlights reel that stays permanently on your profile page (until you decide to delete it). What could possibly be a better challenge?!

FACEBOOK PMS & INSTAGRAM DMS

Ensure you check your Facebook Private Messages daily – in lots of cases, Requested message notifications from people are missed, especially if you’re in charge of the day to day running of your salon. You’re paying a lot of money to make sure your socials look good, and the purpose of this is to engage with any and all enquiries. Just like Facebook, Instagram has a Direct Message feature, but in a lot of cases people tend to forget about them, or miss them, because the notifications feature is slightly smaller than what it is on Facebook. And sure, spam does come through, but it’s still important to check your Instagram Inbox regularly so as to not miss any enquiries or questions from your audience. A big red dot will appear on the top right of your feed if you’re already connected to the user, but if you’re not following one another, it’ll be marked as a Request in light blue. Don’t forget that a lot of people choose salons that get back to them first, so timeliness is a big factor with your socials platforms, and can be all the difference between a sale – or not. Follow these steps to keep your Facebook and Instagram accounts in check, and you’ll be so happy you did, because engagement with your key audience that turns into a new client is priceless. If you would like to learn more about where social media can take your hair and beauty salon, you can learn more at Scene It Social. They can help talk you through a digital marketing strategy and show you their marketing and website packages so you can focus on running your salon and taking care of your clients! They can be easily contacted by email at hello@ sceneitsocial.com.au and you can also learn more by visiting www.sceneitsocial.com.au Beauty Biz Year 11 Issue 1

BUSINESS

TOP 7 COMMON BRANDING MISTAKES... AND HOW TO AVOID MAKING THEM! By Sarah Garner

1. THINKING OF YOUR BRAND AS A COST AND NOT AN INVESTMENT.

Business owners often cut corners to get their logo, visual identity and marketing materials (yes, this includes social media) developed for as close to free as possible, often unaware of how important a strong brand identity is to their business’s success strategy. Your brand is the vessel that holds economic value and your product/services aren’t going to sell themselves as soon as they hit the market, in fact the market won’t even know there is a new fish in the pond altogether! Your brand is the only business asset that does not automatically have to depreciate with time. A brand that is treated right can 70

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continue to increase in value. SOLUTION: Seek out the services of a professional in the field of marketing and design. Just like you, they are experts in their industry and it’s their mission to guide you in creating a kick-ass brand that will showcase who you are, because your brand is exactly that, a representation of you and your personality. Sure, you could just create your own logo on Vistaprint, but that would be like that designer cutting their own hair and proclaiming themselves to be a hairdresser, that age old saying; “you get what you pay for” is bittersweet. Be savvy when selecting your designer as not all designers are as experienced as others (just like any profession). The best way to find the right designer for you is

by someone you know recommending a designer they have worked with and are HAPPY with what was produced for them or start researching and looking through portfolios on Google, send an email to the one who’s portfolio resonates with your taste and the one who’s style speaks to you the most.

2. NOT KNOWING WHO YOUR IDEAL CLIENT IS.

Yes, you truly are talented enough to serve potentially anyone in your market, however your business will always be a better fit for some people and not so much for others and guess what? That’s absolutely ok! It’s like trying to paint a house with a sample pot of paint, you spread

yourself too thin trying to cater to all walks of life when really you could make a bigger impact catering to just one room and painting with the same level of consistency. Your brand must be relevant to your potential clients and create an emotional connection with them. Knowing who they are and what aspirations, challenges and needs they have can help you create a brand that will easily connect with your market, grab their attention and create a positive perception of your business in their minds. SOLUTION: Find your specialty; A specialty is a combination of things you love doing, you’re really good at them and you have done them many times before (Your passions, abilities and experience). Ask yourself these questions, What am I passionate about? What am I skilled at? What am I knowledgeable on? What am I more experienced on? From here, you need to find a gap in the market (your potential clients), identify their problems/ needs, research your competitors in this niche and develop unique strategies to set yourself apart from everyone else!

3. SOCIAL MEDIA WILL SAVE ME!

Yes, Facebook, Instagram and Pinterest are wonderful tools to market your business and grow your community. But those alone do not form your whole marketing strategy, it is important to remember that social media goes hand in hand with branding and other forms of marketing to achieve a successful marketing campaign for your salon. You will still need to invest in highquality printed collateral, events and even the occasional direct mail piece. And don’t forget one of the most impactful business-growing tools available – exemplary customer service. SOLUTION: Use a 12 month marketing template to map out what you need to do in order to run a successful marketing campaign in 2018. Think about print marketing materials; refer a friend cards, monthly product of the month, apprentice specials/promos, social media is your online presence to promote these.

4. APPROPRIATE IMAGERY

From your website, to newsletters, social media posts and brochures – if it has an image in it, it must be on brand. Low resolution images or images that don’t share a similar theme give the impression of being rushed, lazy and often quite random. SOLUTION: When choosing images, they should all be high resolution and visually similar; e.g. they must share a similar warmth, colour, type of person, or theme.

5. TOO MUCH COMMERCIAL, RATHER THAN CUSTOMER FOCUS.

Your customers are the reason you have a brand, right? One of the biggest branding mistakes you can make is to neglect your customers and focus on your product and service. Sure, you want your product to be amazing, but don’t you want your customers to have an amazing experience? Ensure that you are creating the perfect customer experience with your brand by connecting with them emotionally through personal stories, blog

posts and connection with them through email, social media, etc. SOLUTION: How often do you scroll on Facebook or Instagram (on average people do this every 2 hours when awake) and see ad after ad, sales clutter after sales clutter, it’s boring. Your role as an expert in your industry is to educate your audience. Instead of flooding your socials with purely products, services and promotions, mix it up. Showcase your team members, fun facts, hair/beauty care and tips, body of work, inspiration, on trend content, local content, viral content... the list goes on!

6. DESIGN INCONSISTENCY.

We’ve all seen when businesses get lazy and decide to use a colour or a font outside of their usual style. Will it mean the end of the business and a dramatic crash in sales? Of course not, but over time if it continues and the business becomes lax with all aspects of their branding, it will impact their customer’s perception of the them. Being inconsistent with your branding comes across unorganised and unreliable, and you run the risk of your customers confusing your business with your competitors and other brands. SOLUTION: Keep the photos on your socials feed consistent by applying the same filter over your imagery, there are many free apps that allow you to do this, even though we use our design software here at DMO, my favourite app to use is Afterlight. Consistency throughout your branding as a whole (this includes social media,

print media and web media) is simple when you stick to a guideline - often referred to as a ‘style guide’ in our industry. Your business may not need a highly in-depth style guide, more just keeping ‘rules’ in play for use of same font sets, colours, photo filters, look, feel etc.

7. GETTING CAUGHT UP WITH THE LATEST TRENDS.

Eventually, trendy becomes common. Your brand will have a longer lifespan if it can stand the test of time. Trendy brands must to change with the times, which can be confusing to consumers and costly for the BUSINESS (aka YOU!). Branding is more than a logo and a slogan - it is a marketing discipline with proven techniques for effectiveness. Because it ties everything together with consistent look, feel, and personality, the company brand is certainly the most integral component in marketing. SOLUTION: Choose a look that won’t date and by trusting the advice of a professional in the design and marketing space will help you to execute this the first time round. Sarah Garner is a Graphic Designer, Social media and Print marketing guru for the hair, beauty, spa and clinic space who works closely in conjunction with The ZING Project. For more information join the private Facebook community: ‘Inspired Salon Collective’ or email Sarah directly: hello@ dmoguru.net Beauty Biz Year 11 Issue 1

BUSINESS A Salon full of

“LICORICE ALL SORTS” By Geoffrey Herberg

This year I celebrate 30 wonderful years as a hairdresser and educator and like most of us beginning 2018, we reflect upon where we have been, in order to determine where we are heading. Most recently I have begun to reflect on the people and the events that have shaped my career. Perhaps one of the most influential was when I was part of the Jon Le Court salon group where I began my apprenticeship, and gained not only skills in the area of doing hair but also life skills that I still engage to this very day particularly in the area of education .... that of being able to identify different personality types and the best way to engage and interact with them. I believe that all salons, hair or beauty, should have a melting pot of all of these personality types to fulfill the needs of todays salon clients… after all who wants to work with the exact same 72

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person or attract the same type of clients. Each of these 4 main personality types has something unique to offer and indeed some of us may be a combination of these social styles.

“Not everyone in the world communicates and reacts to their environment in the same way.”

Different personality types work and communicate in very different ways. Learning how to identify and understand personality types based on common characteristics is a key component to effective, practical leadership. In my experience, there tend to be four main personality types. I label them as analytical, driver, amiable, and expressive. Each of these personality types exhibit general characteristics, strengths, and weaknesses and need to be managed and communicated with in subtly different ways. Understanding the unique characteristics will help you successfully engage these personality types to increase your team’s job satisfaction, performance, and achieve

personal and business goals. Of course, these are generalizations and many people will exhibit some amount of any number of these personality types. However, everyone will more strongly exhibit characteristics of one type over all the others. Recognising and understanding which personality types you are engaging on your team will help you motivate and communicate with them.

2. DRIVER

Drivers are the dynamic and active personality type. They exude confidence and naturally gravitate toward leadership positions. They move very quickly to action, but they are not detail oriented. Drivers are great with the big picture— they’re visionaries and they see how we’re going to get to where we need to go, but they’re not always great at taking the interim steps needed to get there. You can probably see how and analytical and a driver might not work very well together – but also that their skills can nicely complement each other. It can be said that if you want to get to the moon you hire a driver, but if you want to get back you hire an analytical. Drivers’ strengths are that they are very determined individuals. They are independent and they are productive. Drivers get a lot of things done. They are visionaries and they’re decisive. A driver would rather make a bad decision than no decision. They just want that decision to be made. In some cases , the driver can be insensitive, unsympathetic, harsh, proud, and sarcastic. Drivers do not like to admit when they are wrong. They can also rush to a decision without thoroughly thinking through or understanding the results or consequences of their decision.

3. AMIABLE

The amiable personality type is a very patient and well-balanced individual. They’re quiet but witty. They’re very sympathetic, kind, and inoffensive— amiables do not like to offend people. An amiable is easy going and everybody likes the amiables. You know why? Because they don’t like conflict so they’re very easy to get along with. They’re diplomatic and calm. But on the weak side, amiables can be stubborn and selfish. Their aversion to offence and conflict can also manifest as a weakness.

1. ANALYTICAL

The analytical personality type is very deep and thoughtful. They’re serious and purposeful individuals. They set very high standards, so they have very high standards of performance personally and professionally. Analyticals are orderly and organized. They also tend to have that really dry but witty sense of humor. Analytical strengths are that they are perfectionists. They want things done right and they want them done right the first time. They’re neat and tidy individuals. Analyticals are economical, and they are self-disciplined. Analyticals weaknesses are that they can be moody, critical, and negative. Analyticals can be indecisive and they overanalyze everything. Their perfectionism can also manifest as a weakness at times.

“Recognising and understanding which personality types you are managing on your team will help you motivate and communicate with them.”

4 .

EXPRESSIVE

We call the expressive the social specialist because they love to have fun. They are individuals who turn disaster into humor, they prevent dull moments, and they are very generous people. They want to be included. Expressives want to be included in projects. They want to be included on teams. They want to be included in conversations. On the strong side, the expressive is very outgoing. They are ambitious, charismatic, and persuasive. On the weak side, they can be disorganized, undisciplined, loud, and incredibly talkative. Of course, these are generalizations and many people will exhibit some amount of any number of these personality types. However, everyone will more strongly exhibit characteristics of one type over all the others. Recognising and understanding which personality types you are managing on your team will help you motivate and communicate with them. Managing personality types is a difficult part of our roles as managers. However, identifying and understanding how each personality type is motivated and how they communicate is a critical step in being able to effectively manage your team to success.

MY MANTRA Treat others the way you want to be treated. While this is generally a good rule of thumb, the reality is that, at times we often must break that rule in order to relate with the various personality types we are engaging. Not everyone in the world communicates and reacts to their environment in the same way. Some of us enjoy basking in the glow of the limelight while others are very uncomfortable with public displays of praise situations. I hope that this general description of personality types will help you to achieve greater results with your salon team. I have been sharing this knowledge as part of GEOFFREYHERBERGEDUCATION to salon teams and salon owners with great success and I am grateful to be able to share it with you. Until next time, Geoffrey www.geoffreyherbergeducation.com

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BUSINESS

The Basics of

INTELLECTUAL PROPERTY

The term ‘intellectual property’ (IP) covers the wide range of intangible property that results from the creative and intellectual effort of individuals and organisations.

It is important to understand the rights granted by law to protect IP. These rights affect the way you deal with material in your business or job. Different types of IP rights include: • copyright • patents • trademarks • registered design • plant breeder’s rights • circuit layout rights • moral rights • confidential information (including trade secrets). It is not unusual to use more than one form of protection. Creating IP does not necessarily provide ownership or protection. However, all IP rights enable the owner of the IP to control the use of the IP in certain ways.

WHAT IS NOT INTELLECTUAL PROPERTY? Company names, business names and domain names are not IP. Company names and business names exist because the Corporations Act 2001 (Cth) and the Business Names Registration Act 2011 (Cth) require the registration of company names and business names before companies and 74

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businesses can legally operate. A domain name is an address on the internet. A domain name is a licence to use the address; it is not property. The Corporations Act, the Business Names Registration Act and domain name registration do not provide any IP protection for names. However, names can sometimes be protected as trademarks under the Trade Marks Act 1995(Cth), or under the common law. While company names, business names and domain names are not IP, they are still important for a business to protect, as they form part of its identity, reputation and brand.

PROTECTING YOUR IP IP assets, described as ‘intangible’ assets, have the potential to create competitive advantage and bring value to an organisation when managed effectively. Protecting your IP assets allows you to protect the ownership rights in your original idea or invention. You should be fully aware of your rights and the pros and cons of formal IP protection before disclosing your idea or invention to others. Creating awareness of the value of IP creates a culture of protecting business value. Once a decision has been made to proceed with any form of IP protection, engage a professional to assist. All employees, whether permanent, casual, full-

time or part-time, should be given an introduction to IP and what constitutes IP rights. Employees should be acknowledged appropriately for their efforts. All IP related to the business and generated by employees, volunteers, trainees, and contractors (if agreed) should be transferred to the organisation where possible. New IP should be frequently recorded. A non-disclosure and IP ownership provision should be incorporated in all employment contracts.

MANAGING YOUR IP As your business grows, success may depend on appropriate management of an expanding IP portfolio. Simply having ownership of or access to IP and associated rights does not guarantee a successful business - these assets must be effectively managed just like any other business assets. After capturing organisational IP, its potential value to the business needs to be established. The organisation also needs to establish whether any IP is owned by other parties, including the public. If and in what form protection or publication of the IP should be secured will be a business judgment based on legal advice, contractual implications, the value of the IP to the organisation, and its ability to defend its IP. For more information on IP visit Queensland Government www.business.qld.gov.au

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