Beautybiz year 11 issue 4 by Mocha Group

The Essential Business Guide for Salons and Spas

Year 11 Issue 4

DMK CELEBRATING

20 YEARS

of skin transformations

ABIA

Australian Beauty Industry Awards 2018 THE OSCARS OF THE AUSTRALIAN BEAUTY INDUSTRY

Gala Awards Night The Star, 80 Pyrmont Street. Sydney Sunday 9th September 2018

7.00pm to 11.00pm

Dress Code - Black Tie/Evening Wear

TIC

KET

S O N S ALE NOW !

TICKETS: SINGLE $250 TABLE OF TEN $2200 (LIMITED NUMBER OF TABLES OF 11 AND 12 ALSO AVAILABLE) TICKET INCLUDES, 3 COURSE A LA CARTE DINNER, DRINKS (BEER, WINE, SOFT DRINKS), ENTERTAINMENT, DANCING AND MOREâ&#x20AC;¦

Featuring

DJ Mat Stokes, LED Dancers & Geed Up

Official After Party at Sports Bar, The Star! 11.00pm - late

www.australianbeautyindustryawards.com.au Beauty Biz

Australian International Industries PTY LTD

Supplying the Hair & Beauty Industry since 1974

REASONS why others’ are joining It’s Just launched to rave reviews, here’s what others are saying: Dr Tijion Esho,

Dr Melanie Lambrechts,

Mr Stene Marshall,

Esho Clinic, UK

The Center of Wellness, South Africa.

DermapenWorld CEO and Creator

Loving the new Dermapen 4 ergonomic design and LCD Screen, “My first reaction was ‘wow’ ... I fell in love with it... because of how easy the glide was and how powerful it is in comparison to other devices.”

UPGRADE TODAY

“The trend in microneedling is huge and this device treats so many more indications, as well as anything from acne and rosacea to sun damaged pigmentation.”...

“It’s an honour to receive such a prestigious awards Dermapen 4 has been a culmination of years of research and development. Awards such as this make all the hard work worthwhile”

Full 7 Year Warranty

ACMTM Anti-Contamination Management. Unrivaled safety and protection guaranteed.

Dual Power Function with “Turbo-Cut” Battery Charge

New Exclusive “ST” Scar Treatment Functions

RFID for automatic calibration. Bluetooth enabled connectivity.

Original. Trusted. Australian.

Dermapen 4 Award Winning Design

Learn more about 12 reasons to UPGRADE

the REVOLUTION of What makes the Dermapen 4 microneedling device in the world?

the

best

There is really no magic about it - new 16 needle cartridge design creates 104% more microchannels than the other microneedling devices, digital motor with AOVN speed is faster, which allows for a better healing response and rapid results, pain free safer treatments.

Find out more about the Dermapen 4 Needle options....

7 year warranty Securing your long term investment, only Dermapen 4 comes with a unbeatable 7 year warranty; Including parts and labour, fully transferable and unrestricted, backed by DermapenWorld - The Original, Trusted, Australian Innovators of the genuine Dermapen.

The Safest Device Ever - ACMTM With zero drag, and guaranteed to prevent ANY backflow of fluids, the expertly engineered medical grade Anti ontamination Mechanism (with Build in Fluid Guard) has been designed so even under challenging conditions, nothing will penetrate its protective barrier. It’s the ultimate in cross contamination prevention.

Dual Power Operation Dermapen 4 offers an Advanced Lithium Turbo-Cut battery system. This innovation now performs at the same level as mains power. With more choices for manoeuvrability, portability, convenience and power, practitioners can now choose their preferred source of operation. Dermapen 4 also operates on traditional mains power.

Dedicated Scar Treatment Settings Dermapen 4 is the only microneedling device with a dedicated scar setting and protocols for revision of deep, atrophic scars; including surgical, burn contracture, striae and post-acne scars. Needle penetration can now be increased up to 3.0mm. AOVN technology, automatically calibrates the motor speed, pressure and penetration for targeted precision. No dragging. No pulling of the skin.

Less Pain, Greater Patient Comfort As the world’s only microneedling pen featuring AOVN4, there’s faster oscillation for more comfortable treatments Save time and money - no numbing cream required.

Rapid Results - Dermapen 4 New technology sets the Standard

1. Generating 1920 holes per second, the Dermapen 4 generates 47.69% more holes than the Dermapen3, and 104% more micro channels than other microneedling devices. The extra 620 holes forge superior fractional channels to your patient’s skin which allows for a better healing response and faster results - your patients will notice. 2. With its 16 medical grade stainless steel, gamma sterilized 33 gauge needles, oscillating at up to 120 rps (7200rpm), the Dermapen4 initiates more pathways for product delivery and stimulation than any other microneedling device on the market today. 3. The new algorithm of the Dermapen4 needle cartridge design combined with the splayed scalloped treatment service allows for smooth, painless gliding across the surface of your patient’s skin - while also ensuring the meso-glide™ is delivered with superior infusion of fluid dynamics never before achieved.

4. There are many other unique features of the new Dermapen4 needle cartridge, including Safety First - ACMTM - Anti-Contamination Mechanism, RFID capabilities, Superior AOVN technology, …

And much more... Digital, bluetooth, automatic updates... It goes on... With Dermapen 4 you’re not just investing in a pen, this is a genuine risk-free practitioner investment securing your practice a robust profit centre. To Learn more, visit DermapenWorld.com or contact an Authorised DermapenWorld Distributor.

Beauty Biz PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Editors Editors Note

April Jones april@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

“What does the beauty industry mean to you?”….

CONTRIBUTORS

This was a question I was asked recently by a writer of a local newspaper who had been sent out to question the perception of what women thought beauty was. A simple question for some but definitely a multi layered one for myself, having spent all of my adult life in the industry and one which I dreamt about being part of, since my childhood. The words that come to mind when I think about what the beauty industry means to me include relationships, friendships and comfort zone. I love the ‘being part of the bigger picture’ where we are all connected somehow to each other, whether it be between brands we have worked with past and present, or by therapists and brand reps who have enjoyed a long industry career. We are one of the only industries who truly support, train and inspire our newer members and I can honestly say that having been through nurse training, which is dramatically less coveting of its young, I am always proud of the industry I work in. My colleagues and I could not imagine another ‘calling’.

April Jones Kevin Jurgens Karin Hermoni Nicole O’Sullivan Mimmi Ebbersten Jessika Brigginshaw Kelly George Lisa Conway Narelle Lancaster Otto Mitter Paul Frasca Julie Cross

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING APN

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2018 mocha publishing All rights reserved.

With that in mind, our industry has grown and diversified so dramatically within the last few years that every aspect of our business has been specialised. It was a great pleasure this month to work with both brow and lash experts separately to create some great articles and guidance. Industry leaders from advanced cosmeceuticals and aesthetics through to gurus of organic and microbiome, make for such great reading… I never cease to stop learning with such great contributors not only adding to our industry but choosing to share and educate others. This will be our last issue before the Sydney Beauty Expo and ABIA Awards, the calendar highlight of the beauty industry. I had to laugh when my hubby insisted on knowing if he was invited again this year after enjoying his inaugural event last year! I told him I would have to let him know lol! I hope to see a lot of you there and really do enjoy the opportunity to catch up and hear of all the amazing projects, introductions and businesses everyone is running. For those unable to attend we will have a detailed run down of the events including our ABIA award winners which you can follow (almost) live on our social media channels. Hope you have a great Winter and I hope you enjoy reading this issue as much as enjoyed collating it. Warm wishes

April April Jones Editor

Australiaâ&#x20AC;&#x2122;s best cosmeceutical brand* is celebrating 20 years. In 1998 Dr Geoffrey Heber founded Ultraceuticals with the vision of creating real skincare and real results. Starting with the launch of the Ultra C10 Serum, Ultraceuticals has grown to become a trusted brand synonymous with real visible results. Our success wouldnâ&#x20AC;&#x2122;t be possible without you. Thank you to our Skin Therapists, salons and clinics who have been part of our journey during our first 20 years. *My Face My Body Australasia awards 2015

web: www.ultraceuticals.com email: advice@ultraceuticals.com

AU: 1800 355 890 NZ: 0800 445 684

DMK Dannè Montague-King® www.dmkskin.com.au

ON THE COVER

DERMAL

EVENTS

12-13 20 Years Transforming Lives Through Skin DMK

30 Scar Reduction

56 Tickets for Australia’s Biggest Beauty Industry Event On Sale

REGULARS

34 Ingestible Sunscreen By Karin Hermoni

08 Editors Letter 14-17 Industry News 60 Make Up Shop 62-63 Beauty Shop

AUSTRALIAN MAKE UP INDUSTRY AWARDS 18-21 Winners Announced 22 Make Up Icon of the Year – Lesley Vanderwalt

FEATURE

32 Probiotics are Great for your Gut and Skin By Kevin Jurgens 36 Emotional Aroma Therapy By Nicole O’Sullivan 38 Pro-Powered Peel By Dermalogica

MEDI & AESTHETICS 40 Managing Expectations 42 Cosmetic Treatments 44 Micro Needling By Spectrum Science & Beauty

LASH & BROWS

58 Hair and Beauty Takes over Brisbane

NAILS 64 Saving the World for Boring Nails

BUSINESS 66 Growing Your Beauty Business By Kelly George 68 How to Narrow Down Your Niche By Lisa Conway 70 How to Improve your Marketing to an Award Winning Standard By Narelle Lancaster

46 Eyelash Extension Industry, Can We Change it for the Better By Mimmi Ebbersten

BLOG SPOT

48 Refectocil – Everything for Lash & Brow Styling

73 The Ultimate Chemical Reaction By Paul Frasca

24 A 20 Year History of Success

50 Danger in our Lash Serums

26 A Passion for Organic Skincare

52 Brow Rehabilitation By Jessika Brigginshaw

28 Changes to Laser Licensing in Perth allows for Growth and Development

54 Going Global with Elleebana

72 The Power of the Perfect Image By Otto Mitter 74 Authenticity… Its So in Fashion By Julie Cross

and

t a e r g l e fe

DIGESTIVE TUNE-UP ® is a three-step process formulated to: • Cleanse,

Restore & Maintain your digestive system. • Unique microencapsulation delivers 100% live probiotics. DIGESTIVE TUNE-UP® – USE ONLY AS DIRECTED. ALWAYS READ THE LABEL. IF SYMPTOMS PERSIST CONSULT YOUR HEALTHCARE PROFESSIONAL. AUSTL 283383

regul8.com.au

COVER STORY

20 YEARS OF TRANSFORMING LIVES THROUGH SKIN WHAT BETTER WAY TO SEE HOW FAR YOU HAVE COME THAN TO LITERALLY SEE A COMPARISON OF THEN AND NOW.

Formulated to provide clients with long-term solutions for their skin conditions, DMK Skin Revision Treatments take patience, passion and dedication. ‘Before & After’ photos are an effective and emotive way to document their journeys. As skin function improves over the course of treatments the skin changes from day to day, and clients can see how far they have come. Just like trainers do for clients wanting to lose weight or build muscle, DMK uses ‘Before & After’ as well as progress photos to keep clients engaged and motivated as they work towards revising their skin. There is no better way for clients and their DMK Skin Revision Technicians as well to see the incredible transformation. As a results driven company, ‘Before & After’ photos are integral to tracking and showing what DMK Skin Technicians, products and treatments can do in tackling some of the most stubborn skin conditions. Decades of research and development have gone into making DMK the best it can be. They are also very important forms of documentation for the education and research side of DMK. ‘I look back over the past fifty years of skin revision,’ says Danné Montague-King, Founder of DMK, ‘and I am constantly awed by the skills of our doctors and 12

Beauty Biz Year 11 Issue 4

technicians and their commitment to the DMK concepts and scientific principles. And to think that DMK all started in a little beach side clinic in Newport Beach, California because I wanted to develop formulations to treat my own acne ridden skin.’ The revolutionary DMK concepts and scientific principles that Danné refers to is REMOVE, REBUILD, PROTECT & MAINTAIN. A formula all of its own, DMK’s concept treats the skin as an ecosystem and works to revise and rebalance the skin systems to function optimally. Before, after and progress photos are a beautifully simplistic way of documenting results and as such, have become an intrinsic part of the DMK brand and philosophy. Seeing the ease and confidence shining from a client’s ‘after’ photo is another reason why DMK loves ‘Before & After’ photos. More than just a skincare brand DMK sets out to transform people’s lives as well as their skin because every DMK Skin Revision Technician knows what a burden having bad skin can be. The lack of selfconfidence, the feeling of being uncomfortable in your own skin, the frustration and helplessness of continually having irritated and painful skin conditions. It is these negative feelings that DMK sets out to overcome through helping to rebalance and revise the skin. Capturing these

emotional changes on film, like when a client cannot help but smile in their ‘after’ photo or their new-found confidence radiates through the lenses, is very powerful. Occasionally the hope a client starts to feel the moment they begin their DMK journey shows in their ‘before’ photo as well. As they say, a picture speaks a thousand words. This is why for DMK Australia’s 20 year anniversary, a ‘Before & After – A Celebration’ book is being published, showcasing incredible DMK skin transformations. A labour of love, DMK Australia’s ‘Before & After’ book has been brewing in the minds of Director and Educator duo Daniel and Debbie Dickson for many years. For them, this book is a celebration and demonstration of how proud they are of the DMK philosophy, Skin Technicians and clients. It is also a thank you. ‘We are very fortunate to absolutely love what we do’ explains DMK Head of Education, Debbie Dickson, ‘– from my staff, to clinic owners, and their staff and their clients – the list goes on of the people that I have the honour of collaborating with that share our passion and love for DMK.’ The ‘Before & After – A Celebration’ book is a physical expression of this sentiment and Daniel and Debbie are so excited about the project that they want to share a sneak peek!

ACNE

At some point in their lives the majority of the population will experience acne and there is no single cause for this inflammatory condition. DMK’s sole purpose is to rebuild these people’s self-confidence from the outside in by designing bespoke treatments.

PIGMENTATION

For many people pigmentation can feel like an uncontrollable condition to revise, as people are more susceptible to acquire pigmentation and hyper-pigmentation as they get older. DMK understands that pigmentation can cause feelings of insecurity and hopelessness and tackles every case with the determination to revise the skin and have their clients smiling as

‘Before finding DMK, I was very embarrassed by my skin. I would never leave the house without makeup on. I was very self-conscious, and I couldn’t think of anything worse than getting my photo taken and was always hiding from the camera. I was so thrilled to see the changes in my skin and didn’t expect results like these so quickly.’ – Georgia (pg. 222-223)

SCARRING

Many physical scars may carry an emotional story that makes a person who they are. Although emotional scars may continue to be carried within, the physical scar can be successfully revised. DMK works to replace the damaged cells with stronger, firmer and healthier ones for smoother and more even skin that gives people the

‘Seeing my before and after images brings tears to my eyes. I am so proud of how far my skin has come and the confidence it has given me. I can now enjoy wearing less makeup during the week and absolutely love makeup free weekends. The team at the clinic, with their DMK treatments and products, are truly special and I can’t thank them enough for what they have achieved with my skin.’ – Lucy (pg. 50-51)

AGEING

Ageing and the changes that it brings are embraced and celebrated as a fundamental part of life at DMK. No matter what point a person is along the ageing journey, DMK endeavors to help clients’ skin to look as youthful as they feel within.

bright as their new bright and even skin tone. ‘Mum made me go find a beauty clinic that specialised in treating skin as my back and neck were pretty shocking. She was scared it was permanently damaged because of my constant sun exposure and after getting sunburn on top of sunburn. So, I found a DMK clinic and I ended up going in for four treatments, and she was shocked with how easily the pigment was breaking up. I knew it must’ve been looking pretty good when my skin therapist rushed to show her team my back and they were all stunned and so excited for me! They instantly started taking photos, and they couldn’t wait for me to show Mum the before and after photos, which were pretty rad. I forgot how bloody terrible it was to begin with!’ – Jo (pg. 174-175)

REACTIVE SKIN

The frustration of having reactive skin conditions such as eczema and rosacea, which can ease only to flare up again, can make people feel powerless. DMK is determined to restore people’s confidence and control back over their skin by reforming it to be active rather than reactive.

‘As you can see in my before photo I was quite deeply lined and had a lot of pigment. After the Remodeling Procedure was finished, you can see by my after photograph that my pigment has reduced greatly and my lines are softer. I continue to have DMK treatments and use their Home Prescriptives to maintain the results I have gotten. I have decided to have another peel this winter to further my results, I know my skin therapist will take care of me and make sure the outcome is to my satisfaction. Looking forward to my next DMK skin journey!’ – Suzanne (pg. 110-111)

confidence to show who they really are. ‘After having my second skin cancer removed from my face it started to show me that surgery was going to leave a mark and consistently leave a story for everyone to see. That was until I discovered DMK. Now that I have DMK in my life I don’t need to worry about how my scars will heal or how my skin will look. DMK has provided me with the confidence to wear my skin as it is.’ – Rhonda (pg. 248-249) There are over one hundred and fifty cases in the DMK ‘Before & After – A Celebration’ book, from all over Australia, New Zealand and America, but hundreds more were submitted. To keep the celebrations going well beyond the book and to recognise all the incredible submissions, DMK Australia & New Zealand has created a new awards category for the annual Awards Dinner. Held on the 8th September 2018, for the first time the winner for ‘Outstanding Case Study’ will be announced. It would not be DMK Australia’s 20 year celebration without recognising and applauding the hard work of the incredible DMK Skin Revision Technicians and clients, and the DMK concept and philosophy. Using ‘Before & After’ photos as the medium could not be a more appropriate way in which to do this. Excited to see DMK’s ‘Before & After – A Celebration’ book? It will be gracing the waiting rooms of DMK clinics across Australia and New Zealand come Spring! www.dmkskin.com.au Beauty Biz Year 11 Issue 4

INDUSTRY NEWS INDUSTR BEAUTICATE ANNOUNCES NEW APPOINTMENTS

Leading beauty website Beauticate is expanding, with four new team members joining its Sydney office. Beauticate founder and editor Sigourney Cantelo said the new appointments coincided with moves to broaden the site’s lifestyle coverage. “Our readers have told us that they not only love our news and advice on the latest beauty, health and style trends, they’re also keen for us to share Beauticate’s insights into beautiful living across a range of areas including fashion and interior design,” Sigourney said. “As we prepare to boost our coverage further, we’ve welcomed four new members who each bring a passion for beauty, a flair for editorial and some wonderful life experience to the Beauticate mix.” Features Editor, Molly Gay – Overseeing Beauticate’s weekly features on the latest news and beauty trends. Beauty Writer, Marina Gainulina – Contributing to Beauticate’s indepth coverage of beauty trends. Fashion Stylist, Paige Murphy – Paige has responsibility for styling Beauticate’s shoots and keeping followers up to date on the latest fashion trends. Editorial Assistant, Tess Schlink – Responsible for assisting Sigourney and the Beauticate team.

MERCEDES-BENZ FASHION FESTIVAL BRISBANE

Mercedes-Benz Fashion Festival Brisbane is proud to welcome back its longstanding Hair and Makeup Partners, who will beautify the Fashion Festival once again in 2018. Schwarzkopf Professional is a brand truly passionate about creating beautiful, fashionable hair. Dedicated to innovation and to reinventing hair, Schwarzkopf Professional has been a valued Partner of the Fashion Festival since its inception. Napoleon Perdis also joins the Fashion Festival once again as the official Makeup Partner. An icon of the Australian beauty industry, makeup mogul Napoleon Perdis has been a dedicated supporter of the Mercedes-Benz Fashion Festival Brisbane since the beginning. Mercedes-Benz Fashion Festival Brisbane runs from Sunday 26 – Thursday 30 August, 2018. The full program and bookings are available via www.mbff.com.au.

API ACQUIRES CLEARSKINCARE CLINICS

BEAUTY AT YOUR FINGERTIPS! The new App makingover the Australian beauty marketplace Busy beauty lovers, get ready! Serial entrepreneur Joanne Pellew is about to take the beauty industry by storm with the launch of her full-service beauty app for Apple and Android! No more struggling with hard to use mobile beauty appointment Apps or scrambling to make it to salon appointments, thanks to Lashd! Finding those beauty treatments when and where you want them has never been easier. Born out of Perth, Lashd delivers your head-to-toe ‘glow’ from your mobile to your door. Lashd is a beauty App that enables you to book appointments with beauty experts at a time and a place that suits you. It breaks new ground in service, imagery, and customer experience and offers a community for creatives to boost their business. The user interface is exciting and intuitive, like flicking through an interactive fashion magazine. www.instagram.com/lashd_app/ 14

Beauty Biz Year 11 Issue 4

API has entered into binding agreements to acquire the assets of Clearskincare Clinics for a total cash consideration of $127.4 million, creating a leading Australian health and beauty products and services business. The Acquisition will be initially funded through debt facilities that have been established specifically for this purpose. Under the terms of the agreements, an additional capped cash consideration payment of up to $20 million may be payable subject to certain performance hurdles being met in 2020 and 2021. The Acquisition is highly compelling and complementary. It delivers API shareholders the next stage of API’s development strategy through having a more diversified business with accelerated growth potential due to accessing an early stage, rapidly growing market with professional healthcare services.

RY NEWS INDUSTRY NEWS BEST REFECTOCIL LASH & BROW BAR

“To the wonderful Salons that entered our Challenge - BEST REFECTOCIL Lash & Brow Bar in Australia & New Zealand 2018. Thank you all so much for your entries, unfortunately our countries were not the winners. It was won by a Salon/Distributor in Canada and to them we say Congratulations. To us you are all winners and in appreciation for your entries we would like you to accept on our behalf, these REFECTOCIL products. Happy Tinting.” Lee and Franchot Blackett, Lee Fran Beauty Imports

ENTRIES FOR 2018 FACE2FACE MAKEUP AWARDS NOW OPEN Beauty Expo Australia is pleased to announce that entries for the 2018 Face2Face Makeup Awards are now open. The awards, which are hosted at Beauty Expo Australia each year, reward extraordinary craft, creativity and passion; and provide a launchpad for makeup artists to showcase their skills to the industry. Face2Face Makeup Awards Creative Director, Becca Gilmartin, is excited to drive the awards in 2018 and encourages all makeup artists to consider entering, regardless of their expertise or level of experience. “The Face2Face Makeup Awards are a platform for every kind of makeup artist to further explore their craft, push their own personal limits and display excellence on a national competition level not seen anywhere else in Australia”, says Becca. www.beautyexpoaustralia.com.au

A BUSY MONTH FOR STAGELINE AND LAUKROM FASHION TO FANTASY MAKEUP

July was a busy month for StageLINE Professional Makeup and Laukrom Fantasy Makeup. StageLINE Makeup was well presented at the Brisbane Hair and Beauty Expo held in July. Fantastic Show Bag specials were purchased, showcasing StageLINE and Laukrom to new customers and existing. The great value of these Showbags also provided the opportunity to snap up a bargain. StageLINE sponsored PROFESSIONAL VINTAGE BRIDE 1st 2nd and 3rd competition place winners, who all received an amazing selection of the

StageLINE/Laukrom MakeUp. StageLINE was proud to provide makeup for the Be(you) tiful Bar where attendees of the expo were pampered by students from Brisbane School of Hairdresssing & Beauty. Funds raised were donated to Look Good Feel Better Charity who empower women to face their cancer diagnosis with confidence. Makeup certainly is helpful to keep us all Looking Good and Feeling Great. The inaugural AMIA Awards were held at Madame Hedges, Cloudland. StageLINE sponsoredMAKEUP ICON OF THE YEAR Award. Laukrom sponsored FANTASY MAKEUP ARTIST OF THE YEAR Award. What an amazing array of talent displayed by all who entered. Congratulations. For more information on StageLINE and Laukrom visit www.stageline.com.au

BOX HILL INSTITUTE SPLITS ITS DIPLOMA OF BEAUTY THERAPY INTO TWO SPECIALISATIONS WITH ONLINE-RESIDENTIAL OPTIONS Exciting developments in Box Hill Institute’s Diploma of Beauty Therapy see it offering online and residential options as well as specialisations in 1) Permanent Hair Removal and Cosmeceuticals and 2) Spa and Wellness Therapies. Recent information from Skills IQ indicated that Beauty Therapy training should be upgraded due to the “rapid advancement in technology… treatments and machinery that were once considered to be ‘advanced’ are now commonplace within the beauty industry.” New Head of Beauty and Aesthetics, Hayley Whittle-Campbell has hit the ground running by revamping Box Hill Institute’s Diploma of Beauty Therapy. “We have been listening to industry needs, tailoring a specialisation that trains students to be workplace-ready to deliver increasingly sophisticated treatments in Permanent Hair Removal and Cosmeceuticals,” she said. “The amount of training required in this area has meant that the relaxation and pampering Spa side of beauty therapy, which requires markedly different workplace skills, can be bundled into a separation study stream. “By allowing students to choose between two specialisations, they can now focus an on their areas of preference.” She said that for the first time Beauty Therapy units will also be offered online in combination with residential intensives as well as in traditional face-to-face mode. Both the Diploma of Beauty Therapy (Permanent Hair Removal and Cosmeceuticals specialisation) and the Advanced Diploma in IPL can be studied online and at residential held at the new Skin Clinic @BHI (Elgar campus) and The Chen Hotel at Box Hill. The Diploma of Spa & Wellness Therapies can be undertaken through online studies and residential intensives at the new Lilydale campus on-site villa accommodation. Traditional and blended online units will be taught at Lilydale and Elgar campuses, as well. Expressions of interest for the Diploma of Beauty Therapy specialisations are now open. Please contact H.Whittle-Campbell@boxhill.edu.au or visit www.boxhill.edu.au Beauty Biz Year 11 Issue 4

INDUSTRY NEWS INDUSTR TRENDING LOOKS FOR SALONS. OWNED, INNOVATED COMFORTEL NEW SALON INTERIOR AND MADE IN COLLECTIONS FOR BEAUTY SALONS, AUSTRALIA! CLINICS AND SPAS. The New Dermapen 4 is taking the industry by

storm, with worldwide press coverage and record crowds at international congresses queuing up to be a part of an aggressive upgrade program by DermapenWorld. This generous Upgrade Offer is being supported by the DermapenWorld’s exclusive distributor InSkin Cosmedics. Don’t miss your opportunity to UPGRADE to the future of MicroNeedling. Visit DermapenWorld.com/Dermapen-4

BOOSTING YOUR BUSINESS & SKINCARE WORKSHOP

If you’re looking for some inspiration on how to achieve the idea aesthetic in your salon, Comfortel are here to help you. Debuting in their newly launched yearly Look Book, the salon furniture and equipment company has created 3 new design collections this year, each unique and equally aspirational showcases for your salon interior design. Natural Scandi natural pampering with a Scandinavian twist Parisian Chic a luxe parisian classic, that reinvents glamorous. Boho Beauty a neutral, laid-back style that’s earthen luxury. Known for helping salons create the salon space they love by with their salon furniture and equipment, the brand also outlines how to create the looks that will allow it to come to life. This means you can choose the whole look, or take elements from the collections to enhance your existing salon space. To get more inspiration on creating your ideal salon space visit their Showrooms Australia Wide or go to www.comfortel.com.au

DERMAPENWORLD GLOBAL EDUCATION PROGRAM HEADING BACK TO AUSTRALIA. Presented by Paris based, Dr Andrew R. Christie, an awarded and world recognised microneedling education expert, the DermapenWorld Global Education program is heading back to Australia by popular demand. Even if you have attended previously you will not be disappointed. From August 2018 - New and exciting subjects will be covered including an indepth look at Scar Therapy, and how to treat with new microneedling techniques using the latest generation Dermapen 4’s unique SCAR TREATMENT Settings. Hosted by InSkin Cosmedics. Seats are limited. Call DermapenWorld today on 1300 668 775

You are invited to attend a workshop Boosting your Business and Skincare featuring Dr Tiina Meder and Steve Brossman and hosted by Spectrum Science Beauty. (Limited to first 40 people so act quickly). Learn proven business growth strategies that you can implement into your business (and learn how to differentiate, compete and stand out in a competitive environment). Topics include Video marketing for your beauty clinic, ow to get testimonials and referrals, how to get leads and boost conversions, payment programs to turn inquiries into sales Learn the new approach to skincare including non-invasive Eyebrows lifting: the new approach to the rejuvenation of eyes area. And the new approach to combination therapy: how to increase your income and customers satisfaction through combination ? PRIZE DRAW - On the day Spectrum Science Beauty will giveaway 1 x SBDI Micro Needling Course and 1 x Spectrum eDerm package (combined value $2,500 plus) to one lucky attendee!! Workshop Topics • Video Marketing for your beauty clinic • How to get testimonials and referrals • How to get leads and boost conversions • Payment programs to turn inquiries into sales • Non-invasive Eyebrow lifting: the new approach to the rejuvenation of the eyes area • New approach to combination therapy: how to increase your income and customers satisfaction. Dr Tiina Meder is the founder of Meder Beauty Science (Made in Switzerland), and the editor-in-chief of Cosmetic Solutions Magazine, a bestselling author of 2 books, publishes hundreds of articles in leading aesthetic medicine magazines, and speaks at numerous international conferences. Steve Brossman has over 20 years’ experience in video and TV. Steve has appeared on every network in Australia including hosting and producing a show on Channel 9 and was named Internationally Video Marketing Influencer of the Year! Steve breaks video marketing down and shows you how easy it is to get started and use videos in your beauty clinic. Note: This workshop is free to attend, however you must register and pay a $25 deposit. Your deposit will be refunded the day after you complete the workshop. If you do not attend the workshop, you will not be refunded. The workshop will take place on Monday September the 10th 2018: • Time: 10:30am to 3:00pm (10:00am arrival) • Location: Sydney Beauty & Dermal Institute (2/161 New South Head Rd, Edgecliff NSW 2027) To Register https://spectrumsciencebeauty.lpages.co/boosting-your-business-andskincare-workshop/ Phone: 1300 766 198 Email: sales@spectrumsciencebeauty.com.au

RY NEWS INDUSTRY NEWS JENNIFER BRODEUR RETURNS TO AUSTRALIA Legendary LED Expert Jennifer Brodeur is returning to Australia next month! Known as the light therapy consultant to the stars, including the likes of Oprah Winfrey, Brodeur will be in Sydney from August 16th to the 25th. Following the success of Jennifer’s trip to Australia in January for the dermaviduals Australian Symposium, she will return in August for a series of LED masterclasses in partnership with bespoke skincare range dermaviduals. Jennifer Brodeur, founder of JB Skin Guru, is an inspiring female entrepreneur, teacher, and skin strategist with over 20 years of experience in the beauty industry. Jennifer says, “I’m thrilled to be coming back to Australia to share my latest learnings, techniques and insights into the world of light therapy. When performed correctly, light therapy treatments can be life changing for many beyond their skincare needs, which fuels my passion for this field of work.” The 4-hour interactive session will cover: • The history of light therapy • Definition and types of LED • Light spectrum • Depth of penetration • The results of using specific wavelengths • New protocols & guidelines • How to integrate LED into all your skin care services Training details: Who: Jennifer Brodeur – Creator of MAX+LED When: Monday, 20th August at 9am – 1pm Where: Derma aesthetics Head Office Unit 12, 14 Rodborough Road, Frenchs Forest, NSW Cost: $200 per person For Bookings call 1300 420 223

LIFESTYLE NOTION Lifestyle brand, Lifestyle Notion, releases it’s newest luxury homewares. All products in the line are gluten-free, parabanfree, sulfate-free, petrolatum-free, phthalate-free and cruelty-free. With items ranging from hostessnecessity’s to bath essentials, these one-of-a-kind items belong in every trendsetters home. “Lifestyle Notion was created so we could make fashion conscious changes that encourage sustainability. We are noticing more and more that consumers are looking for better eco choices, however they’re not readily available. Our products are here to fill the gap in the market for accessible, environmentally conscious fashion, homewares and lifestyle products” – Claire Mears Co-Founder “We wanted to create a range of luxury homewares that work harmoniously with fashion and lifestyle aesthetics. Pieces that are ethically sourced, and incredible quality”. Hayley Mears Co-Founder of Lifestyle Notion *All items available for purchase online at www.lifestylenotion.com

USPA AT BEAUTY EXPO MELBOURNE

Beauty Expo Australia, in partnership with Nailympia London, has announced that the 2018 Nailympia Australasia competition is now open for nail technicians from around the world to enter. Following other 2018 editions in the USA and Estonia, and prior to the 2018 London leg at the end of September, the Australasian leg of the global competition will take place on September 8th and 9th at Beauty Expo Australia, the leading national event for the beauty industry. Attracting some of the most talented nail technicians in the industry, the competition hosts a series of events with three divisions available for competitors of varying experience levels to enter. Nailympia Australasia 2018 includes 3D Mixed Media Boxed, Photographic, Flat Art and Runway Nails as pre-prepared entry categories, as well as live competitions. Entries for the competitions close on Tuesday 28 August 2018. Full rules and regulations are available at www.beautyexpoaustralia.com.au

BAUER MEDIA BRANDS UNITE AGAINST TAMPON TAX Since Australia’s introduction of the GST in the year 2000, women have been paying tax on tampons, pads and sanitary items. Today, Bauer Media has announced a campaign to remove GST from these items – an issue that affects all women, across all demographics. The No Gender Selective Tax campaign encourages Australians to say “I agree” by signing the petition at bloodyannoying.com. Bauer’s leading titles including ELLE, The Australian Women’s Weekly, Cosmopolitan, Woman’s Day and Money, are all supporting the campaign by promoting the need for change. The Australian Women’s Weekly editor-in-chief Nicole Byers says, “I am proud to unite with my peers to call for the removal of the tax on sanitary items to ensure equality for all Australian women.” “This is not about taking a political position. It’s about taking a position strongly in support of women. We are attempting to correct an oversight made when the GST was introduced in 2000 and encourage all sides of politics to come together now and do the right thing.” Cosmopolitan editor Lorna Gray says: “I am proud to be involved in a campaign, and with a company, that is helping to drive change. This isn’t just about women. It’s about equity and fairness. The GST on tampons is effectively a tax on gender. Nothing else, male or female, is comparable. The GST treatment of sanitary products is unique.” Bauer is recruiting familiar faces from all walks of public life, including including professional athletes, actresses, TV stars, business leaders and academics who want to support the campaign and fight for change for women. Beauty Biz Year 11 Issue 4

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

WINNERS ANNOUNCED AT THE INAUGURAL

AUSTRALIAN MAKE UP INDUSTRY AWARDS

2018 AMIA Winners

Geed Up!

A 200 strong crowd joined in the celebrations at the inaugural Australian Make Up Industry Awards at Madame Hedges, Cloudland, in Brisbane, on Sunday 29th July. With 5,000 live plants, a sparkling indoor waterfall and overhanging chandeliers the make up, hair and beauty industry came together for “Industry Night”, enjoying a stunning ambiance, awards, dancing, great food and drinks and an unforgettable event. Fun trio ‘Geed Up’ kicked off the night, Bruno Mars style, followed by MC, Kellie Woodhead, who welcomed the eager guests continuing on with the awards part of the evening.

Owner of AMIA - Linda Woodhead

Winners were announced in 11 categories by category sponsors, including the 2018 AMIA Make Up Artist of the Year, Cassie Harris and AMIA Make Up Icon of the Year, Lesley Vanderwalt. In its inaugural year, the Australian Make Up Industry Awards recognise excellence in both business acumen, career achievements and creative ability. “We are so excited to add the Make Up awards to our existing awards platforms in Hair and Beauty and give this industry the recognition it deserves” said owner Linda Woodhead. “We were blown away with the support for our first year, in terms of numbers of entrants and sponsors, which clearly shows that this is a much needed National event!”

A gallery of all MUA images from the finalists were on display at the Brisbane Hair and Beauty Expo where over 400 attendees voted for their favourite collection. This Peoples Choice award was also announced on the night going to Katie Smallmon for her Fantasy Collection. DJ Mat Stokes, kept the night pumping and Geed Up took to the stage throughout the night with their high energy, urban vibe. The Australian Make Up Industry awards have most certainly arrived in style!

2018 AMIA WINNERS

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

AMIA Make Up Artist of the Year Sponsored by Mocha Publishing

CASSIE HARRIS

AUSTRALIAN MAKEUP INDUSTRY AWARDS

Make Up Icon of the Year Sponsored by Stageline MC - Kellie Woodhead

LESLEY VANDERWALT Bridal/Formal Make Up Artist of the Year Sponsored by Crown Brushes

KENNETH HIGGINS People’s Choice Award Sponsored by Brisbane Hair and Beauty Expo

KATIE SMALLMON High Fashion/Editorial Make Up Artist of the Year Sponsored by Bodyography Make Up Artist of the Year - Cassie Harris sponsored by Mocha Publishing with Linda Woodhead

RACHEL MONTGOMERY Fantasy Make Up Artist of the Year Sponsored by Laukrom

CASSIE HARRIS Screen/TV Make Up Artist of the Year Make Up Artist of the Year Cassie Harris sponsored by Mocha Publishing

Sponsored by Laud Magazine

MAKE UP WEAPONS

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

IA A

AUSTRALIAN MAKEUP INDUSTRY AWARDS

2018 AMIA MAKE UP ICON OF THE YEAR

LESLEY VANDERWALT

At the inaugural Australian Make Up Industry Awards recently, the first ever Make Up Icon of the year was announced as Lesley Vanderwalt, a well deserved winner with an incredible career spanning over 40 years. This nominated award, sponsored by Stageline Make Up and presented by Lee Blackett, is determined by inviting all entrants and judges to nominate someone who has made an outstanding contribution to the Make Up Industry. All nominations are taken into consideration and based on research carried out and the winner is decided upon by the owners of the AMIA, Mocha Publishing.

Episode II – Attack of the Clones, and The Great Gatsby.

makeup’s on not only local, but International Films.

In 2016, she won the first ever Academy Award for Best Makeup and Hairstyling at the 88th Academy Awards and a BAFTA Award for Best Makeup and Hair in the 69th British Academy Film Awards for her work overseeing hair and makeup on the movie Mad Max: Fury Road.

Liz Sharp, 2017 ABIA Make Up Artist of the year accepted the trophy on Lesley’s behalf due to her being unable to attend having just started on another major featire film and as all MUA’s would know… duty calls!

The recipient of the first ever AMIA Make Up Icon is a cinematic hair designer and makeup artist. Lesley was raised and began her career in New Zealand before moving to Australia, where she has frequently collaborated with directors such as George Miller and Baz Luhrmann. She has worked as a hair or makeup supervisor on TV shows and films including Mad Max 2: The Road Warrior, Farscape, Moulin Rouge!, Star Wars:

This icon commands respect in her industry and gives 100% of herself into everything she does and looking back, on over forty years of work in the film industry, spanning multiple continents and countless projects, she is at the top of her profession and now a mentor to many. Her body of work speaks for itself and she has an incredible knack of pulling the best creatives together to produce some of the highest quality

Beauty Biz Year 11 Issue 4

In a speech prepared by Lesley, Liz thanked the AMIA’s and the industry at large including all of the people she had worked with, and her peers, for such a high honour within her home country of Australia.

CONGRATULATIONS TO THE 2018 AMIA MAKE UP ICON – LESLEY VANDERWALT

M I N I M A L

The art of removing things until all you have left is â&#x20AC;&#x153;BEAUTYâ&#x20AC;?

Hydraulic

beauty bed

al so avai l abl e i n w hi te uphol ste ry

Black Aluminium Portable

be a u ty be d

al so avai l abl e i n w hi te uphol s tery

O p a l 0 11 electric beauty bed Tulip

beauty bed

al so avai l abl e i n w hi te uphols tery

For further information or for your nearest JOIKEN distributor call 02 8781 0123 or email: sales@joiken.com.au

FEATURE

A 20 YEAR HISTORY OF SUCCESS This year Ultraceuticals is celebrating an amazing 20 years in business, so we thought we would find out the secret to this leading brand’s success, by speaking to a number of leading authorities who know the brand well. Founder Dr Geoffrey Heber, long-time clinic partner of 18 years, Dr John Flynn - Cosmedic and Skin Clinic and Claire Ross, Dermal Therapist - Academy Face & Body in WA DR HEBER

Ultraceuticals Australia has been an industry leader in changing people’s lives for 20 years. On reflection, what has it meant to you to see your brand evolve and touch so many people with life changing results? The brand started operations in my house and whilst it has been a challenge to see growth in such a crowded and competitive market, I am truly thankful that we have been able to stand out from the crowd to make a difference. We devote a lot of resources to clinically trialling our finished products and the greatest pleasure for me is seeing the results our products are able to bring to people. What do you think motivates your customers and partners to be so loyal to the Ultra brand? There are several things that are important to people when choosing skincare and Ultraceuticals scores highly in this regard. People want products that produce results. It is important that products are made for Australian conditions and being Cruelty Free is also important for many people. Ultraceuticals is not available everywhere. We restrict our distribution to clinics with a focus on skin and where people can be confident that they will receive good advice about product regimes that will work for them. In 2005, Today Tonight trialled your Vitamin C amongst other brands. What did these results show? Unbeknownst to any company concerned, producers from Today Tonight purchased various products claiming to contain Vitamin C from different retailers. They then contracted an independent testing laboratory to measure the vitamin C content of the products. Our C23 Facial Cream claimed to contain 23% Vitamin C and this is precisely what the laboratory found. Another product claiming to contain 10% Vitamin C contained just 4%, whilst another product contained no Vitamin C. This testing confirmed the effectiveness of Ultraceuticals CSIRO 24

Beauty Biz Year 11 Issue 4

developed delivery system for ascorbic acid in stabilising it. Ultraceuticals has launched globally since 2008. What has been your most memorable moment with launching overseas? Surprisingly, our largest market is in Russia. Russian women are very particular about their appearance. Ultraceuticals, as well as being stocked in many cosmetic medical and dermatologist clinics around the country, is stocked in Moscow’s oldest and most prestigious department store, TSUM. At our launch in TSUM our distributor arranged for me to do a “product signing”. I personally signed 50 products for customers at our counter. Many more than 50 people arrived and the crowd was overwhelming. We even had one Australian lady who lived in Moscow come with an Ultraceuticals product she had previously purchased for me to sign. When did you first launch your own independent R&D clinic and how crucial is it as a brand to have this in-house? We put in place our own internal R&D laboratory in 2004. We performed clinical testing at my cosmetic clinic, Heber Davis, at that time and for a few years afterwards. As the volume of

clinical testing increased we moved to perform our own in-house clinical testing in 2012. We test for efficacy as well as product attributes such as skin feel and aroma. In-house R&D formulating and clinical testing are critical to enabling us to efficiently create highly effective products with appealing consumer characteristics. We are able to obtain quick feedback as to how effective and appealing a product is and make changes if necessary. Also, industry experts have estimated that as little as 1% of active cosmetic ingredients penetrate the skin. The formulation that an ingredient is placed into may have a marked effect on skin penetration. Many cosmetic companies only rely on ingredient supplier testing and do not test their finished products for efficacy. You launched a medical-grade range called, UltraMD in 2012. Tell us why you created this? UltraMD was launched for two reasons. A Vitamin A product was the most common product recommended by doctors for addressing signs of skin aging. Doctors and their patients are more tolerant of mild side effects than some therapists and clients of beauty clinics. Occasional side effects such as pinkness of the skin from

1998 Ultraceuticals was founded, launching Vitamin C

2000 ‘Best Sun Care, Prestige’ New Woman Magazine Awards

2002 Ultraceuticals was picked up by David Jones 2008 Ultraceuticals launched in Hong Kong & Russia

2005 Dr Heber acknowledged by Vogue magazine as a Beauty A Lister

2006 Today Tonight showcased Ultraceuticals as a brand leader

Vitamin A products can cause problems in this environment. UltraMD contained products with higher levels of Vitamin A. We also found that doctors and nurses were very particular about having their own brand with higher levels of Vitamin A ingredients. Education is key for skin therapist’s and salons. What sets your education approach with, UltraAcademy apart from others in the industry? In 2016, one of the company’s key business strategies was to become the leaders in paramedical education by creating a more customer-centric level of engaging our clinics. Ultraceuticals wanted to revolutionize the way that our clinics were trained within the professional skin care arena. As a result, we launched UltraAcademy Blended Learning Pathway in 2016. This consists of 3 education levels of online and face to face workshops, each increasing in their level of difficulty. There are interactive online modules that deliver cuttingedge workshops and resources and are designed to reach our audience anytime and anywhere. There are also dynamic & engaging face to face workshops designed to reinforce what was learned in the prerequisite online modules, and provide valuable practical hands-on experience with professional peels and equipment. There are also “Hour of Power” in-clinic education workshops. Students are also provided with an extensive Online Resource Library that they are able to access anytime and anywhere. The UltraAcademy pathway offers an engaging, interactive and relevant “learning experience”, that enhances memory retention and ultimately improves bottom line growth for our Ultraceuticals clinics and salons. The UltraAcademy has won the LearnX Impact Platinum Award for the Best Blended Learning Model. Previous winners of this category include Harvard Business School, NAB, and Medibank. The UltraAcademy also won first place for “Best Training Program” in the Internationally acclaimed My Face My Body Awards. In 2016, Ultraceuticals was awarded ‘Best Australian Cosmeceutical Brand’ at MyFaceMyBody Awards. What does this award represent to you and your work? This award was judged by a panel of industry professionals and hence has added meaning. It was extremely pleasing to receive it. It validates the work our staff and I have put in over many years to try and create and develop Ultraceuticals as a brand and company that supports the brand. Where do you see skin technology in another 20 years? Much can already be done to prevent and improve skin ageing that is not widely known, even amongst skin care and medical practitioners. I have photos from my cosmetic medical practice of people who have used only skin care products and had no treatments that have younger looking skin compared to when they started after 6 or 7 years. New skin care ingredients are constantly being discovered and developed. It is impossible

2011 Ultraceuticals first Vitamin A containing exclusive Ultra-RetiTM technology was created

2016 Ultraceuticals Australia won the ‘Best Australian Cosmeceutical Brand’

2014 Ultraceuticals launched RVR90TM (Real Visible Results in 90 days) campaign

2012 Launch of Doctors only range, UltraMD

2015 Launch of the state of the art blended learning UltraAcademy

to predict what lies ahead as far as extraordinary possibilities. However, I think that results for photoaging and hyperpigmentation might be obtained more quickly. There is a limit to how quickly results can be obtained as they depend somewhat upon the natural turnover rate of the skin to replace affected skin with unaffected skin. Glycation, the cross-linking in the skin of collagen and elastin by sugars, is almost an important cause of skin ageing as photoageing. It causes loss of elasticity and a sallow colour in the skin. At present there are no products on the market that can reverse glycation. We will see products that can address this issue. I hope that people will combine the use of effective Vitamin A products with sunscreen at earlier ages as the prescription form of Vitamin A, tretinoin, has been shown to prevent photoageing as well as treat it. The retinol form of Vitamin A has been shown to have similar effects in the skin to tretinoin.

DR JOHN FLYNN & CLAIRE ROSS

How long have you partnered with Ultraceuticals and how did you discover the brand? Dr John Flynn: Our clinic has been partnered with Ultraceuticals for approximately eighteen years. We first knew of the Ultraceuticals brand through a common acquaintance. A representative then called on our clinic to introduce the product to us. Back then there were not many products that were formulated in Australia by an Australian doctor and this initially sparked our interest in the product. Claire Ross: We partnered with Ultraceuticals well over 10 + years now. What do your patients love most about using the Ultra range? Dr John Flynn: Patients like to see results and what patients love most about the Ultra range is that the products deliver. Only a small amount of product is required to be applied to the skin to achieve results. Patients want value for money and this range certainly delivers that. Claire Ross: We were looking for results driven yet comprehensive line that would enable us to treat the many and varied skin concerns we saw come through our medical/ comedic clinic. Ultraceuticals ticked all of those boxes.

2018

Why do you recommend it to your patients? Dr John Flynn: Many patients are now aware that improving the quality and texture of their skin is equally as important as treating lost volume and wrinkles. A dull complexion and irregular pigmentation can make a person appear much older than their years. Our range of in-house skin rejuvenation treatments deliver great results however, when combined with the Ultra range skin care products the results are better and sustained for longer. Have there been any memorable moments of Ultra skin transformations with your customers through treatments? Claire Ross: Too many to count. You can see the confidence grow. They can see the results and that shows in the joy on our clients face at each new appointment What made you want to align with Ultraceuticals for your clinic? Dr John Flynn: We aligned with Ultraceuticals because we know that the brand was developed based on research and science. We believe that for a product to work effectively it must have the science and the proof behind the ingredients and delivery systems to be able to make a difference to the skin. Ultraceuticals research and development of their range is continuous and we can be assured that formulations continue to keep up with ingredients that work and deliver results. In addition, Ultraceuticals offer in house training of staff and keep us up to date with the latest in the field of cosmeceutical developments. Apart from product innovation, what do you love about the Ultraceuticals brand that works for your clinic and culture? Claire Ross: The level of ongoing support and care from the entire Ultra Team is unparalleled.

FEATURE

A PASSION FOR

ORGANIC SKINCARE

Vanessa & George Jilly are a leading force behind global holistic skincare and the founders of Organic Nation. They have been involved with global holistic skincare brands for over 25 years. Their passion for organic skincare is an extension of their wellness lifestyle and philosophy.

“ORGANIC FITS OUR BELIEF THAT WE SHOULD BE GROWING WITHOUT HARMFUL CHEMICALS AND PESTICIDES.” - VANESSA JILLY 26

Beauty Biz Year 11 Issue 4

In the late 1980’s they formed a partnership with Dr Jurgen Klien of Jurlique who developed a range of organic products. Dr Klien introduced George and Vanessa to the practices of bio-dynamic farming and using essentials oils and organic ingredients, something quite new to the category and people’s understanding of the benefits of organic skincare.

Their latest brand Organic Nation is unique, it is 25 years of learning and advancement to create a performance skincare range that can bring about positive change to skin. Transparency to track ingredients from the soil to skin. Best practices from Green Chemistry to embrace sustainability, and Certified Organic ingredients to ensure purity.

After working internationally with Jurlique for many years, George and Vanessa launched the Aveda Brand to Australia in the 1990’s. Aveda was little known outside the USA at the time and had a distinctive style that showed the world how natural ingredients and botanicals along with a strong corporate sustainability philosophy could be successful.

FOUNDER OF ORGANIC NATION

In the early 2000’s George and Vanessa decided to launch Uspa their own Skincare and Spa Brand. Uspa quickly expanded to 12 countries, on the way developing unique treatment protocols, destination spa locations and over 100 different skin and body products. In 2014 George and Vanessa sold the Uspa brand so they could refocus and reset their goals. They realised that to move forward, they needed to set new benchmarks that would take organic skincare to newer and even higher standards. They envisaged a standard that would incorporate organic ingredients, cosmecutical performance, sustainability, transparency and accessibility.

WE SPOKE TO VANESSA JILLY WHAT WAS THE INSPIRATION BEHIND ORGANIC NATION? We had started contemplating an Organic range of professional products a year or so before we made the leap of faith to start an entire new range. We really had seen a gap in the market. Speaking to professional spa and salon locations we kept hearing about more “medi spa” locations opening, clients wanted an Organic option to fit with their laser or resurfacing treatments. We have always seen a divide between the spa industry and what I call high tech salons, however clients can visit both, and they want a range that fits both those environments. We also wanted Organic Nation to fit who we were now as individuals and the values that represented that. We felt there was an opening for “medi” spas to provide an experience through philosophical based performance products and for spas to offer products with proved active ingredients

WAS ORGANIC ALWAYS GOING TO BE A BIG PART OF THE BRAND?

Yes, absolutely. Its much easier now to obtain organic ingredients and have good quality control. Quality is always number one. Organic fits our belief that we should be growing without harmful chemicals and pesticides. Organic also ensured we had greater transparency surrounding where exactly our ingredients came from and reduces the use of any potentially toxic ingredients

WITH SO MANY DEFINITIONS OF ORGANIC SKINCARE IN THE MARKET TODAY, WHAT TO YOU IS A TRUE ORGANIC PRODUCT?

Yes, the definitions can be misleading, and it is the consumer who loses out. We believe there can only be one true definition, and that has to be in relation to the actual ingredients and how they are grown. The dictionary definition is: foods/ ingredients are foods/ingredients produced by organic farming. While these standards can differ worldwide, organic farming in general features cultural, biological and mechanical processes that foster cycling of resources, promote ecological balance and conserve biodiversity. Synthetic pesticides and chemical fertilisers are NOT allowed, only pre-approved natural pesticides can be used. Ultimately when we think of organic ingredients we are reflecting on how they are grown, we want the chain of events that occurs before the ingredient end up in your moisturiser to support the environment not deplete it, and not contain any traces of embedded “nasties”. Many products that are labelled organic actually have a low threshold of certified organic ingredients, there is significant misinformation in the industry. For this reason, we list the exact quantity of certified organic ingredients in each of our products.

HOW DO YOU BEGIN TO SOURCE INGREDIENTS AND CREATE AN ORGANIC SKINCARE RANGE?

It is a team effort. George and I work very closely with our chemist, we research what is happening and what wonderful ingredients are being used and why. There are literally thousands of botanical ingredients that can be used in skin care. We have ingredients we have used in the past, we also wanted some indigenous ingredients from Australia so we researched that and then we look at the research behind those ingredients to ensure efficacy. When it comes to

Aroma, it is a combination of function and what it brings to the performance of the product as well as a sensory addition to the product, ultimately, we have to like it, then we match aromas to usage. For example, it makes sense to use a citrus aroma in a facial cleanser as citrus teams up well as a cleanser. We also need to look at what ingredients we can get in a reliable organic form.

WHAT KIND OF SALONS DO YOU ENVISAGE USING YOUR BRAND?

We see Organic Nation fitting in a beautiful Day spa with luxury treatments as well as results driven “medi” salon using the latest in technology, be that IPL, laser, microdermabrasion etc. The reason I say this is the product itself and where we are now seeing results across the globe. Spa’s want result driven skin care also, alongside experiential treatments which we provide, Medi salons want Organic Skincare that contains active cosmeceutical ingredients which we have created. What is important to us is that our Organic Nation is a professional skincare range, a range supported by the professionals, who are highly trained and valuable.

AVEDA WAS OBVIOUSLY A BIG PART OF YOUR LIVES - DID YOU HAVE THE CHANCE TO WORK WITH AND COLLABORATE ON THIS WITH HORST

Yes, Aveda was instrumental and in some ways life changing in how we viewed skin care. We had a very close working relationship with Horst when we were with Aveda and in fact he attended our wedding. We spent a lot of time in Minneapolis and at the Aveda Retreat at the time in Oceola. It was here we were blessed with being invited to take part in a traditional Native Indian ceremony called a Sweat Lodge with Horst. George actually did the ceremony with Horst whilst I and a colleague did the sweat with only women, traditionally these ceremonies are divided into men and women. As you can imagine a highly spiritual and profound experience that deeply changed us. Horst viewed Aveda as not just a retail hair and beauty brand he saw it as a vehicle for shedding light on the environment and issues surrounding that. He truely was inspirational. He certainly made me think more about our place in the world and how we need to protect what we do and tread more lightly on this wonderful planet. Many of our colleagues and global distributors since then have also previously been involved with Aveda, the Horst connection will always remain with us.

FEATURE

CHANGES TO LASER LICENSING IN PERTH ALLOWS FOR GROWTH AND DEVELOPMENT

Beauty Biz Year 11 Issue 4

There has certainly been enormous growth of laser, advanced skin and injectables in the past few years. One of the major players in the field, SILK Laser Clinics, takes great pride in offering, affordable pricing, amazing customer service and professional treatments., Well established in South Australia, Tasmania and Darwin, SILK are now heading to Western Australia and Queensland. Following a recent review SILK Laser Clinics is delighted to be the first business to be awarded licenses for the use of medical grade lasers for cosmetic use by fully trained Laser and Dermal Technicians; as a result, Western Australians will be able to access laser services in their home state for the first time.

this industry change and are committed to being at the forefront of education and providing access to the most advanced technology at an affordable price for every client.

The rest of the nation have enjoyed the benefits of Medical Grade Laser treatments for many years and thanks to recent changes in the law West Australians will have access to advanced skin treatments and effective laser hair removal technology without having to seek a medical practitioner.

“Our team is passionate and inspired by our industry and this attitude, in turn brings the best people to our door seeking employment or to become partners in a franchise with us. At every opportunity in the business we focus on knowledge, culture and offering the best to our clients. You can’t have a successful business without an amazing team and at SILK we have amazing team members in all corners of the business.”

It is likely that this industry change will result in more affordable pricing for locals who to date have only been able to access IPL for lasting results. “It is a very exciting time in the laser and aesthetics industry. Improvements in technology have made our services commercially viable and we are thrilled to announce we will opening new clinics in WA. We will be able to provide access to the latest technology at an affordable price by fully trained and licensed technicians.” said SILK Laser Clinics CEO Martin Perelman. The state government will ensure quality and safety through the strict regulations and SILK Laser Clinics have extensive protocols in place that have been highly effective in the rest of the nation to ensure optimal and safe results for every client. SILK Laser Clinics are proud to be part of this

“2018 has seen huge growth and amazing success for our business.” says Megan Waters, SILK Clinic Operations Manager.

Ms. Waters also mentions the rise in popularity of Laser Hair Removal in the 20 years she has been in the industry as overwhelming, “There has been a steady increase in men seeking Laser Hair Removal, in addition to more women ditching the razor. Clients are more clued on to the convenience of Laser Hair Removal, the cost benefit and increasingly confident in the results they see.’ Advances in Laser Hair Removal now allow us to put aside the tweezers and cancel that painful wax – for good. Celebrities such as Kim Kardashian haven’t been afraid to speak about their love of Laser Hair Removal, Kardashian told Allure back in 2010 “I am Armenian, so of course I am obsessed with laser hair removal!” she said. “Arms, bikini, legs, underarms… my entire body is hairless.” With more of our favourite celebrities

and influencers jumping onboard and swearing by the results, Laser has become a trend that isn’t going to fade anytime soon. SILK Laser Clinics has also grown into the franchise market in the last few years with opportunities for business minded people to partner with SILK Laser Clinics and grow their business together. SILK Laser Clinics will continue to open new clinics across Australia to meet consumer demand. Servicing a range of clients across five key business streams, SILK are committed to providing the latest technology to deliver the best possible results for their clients. SILK was founded in 2009 when its first clinic opened in Hyde Park, South Australia. Its four Directors had identified a need in the Adelaide market for affordable medical grade laser treatments in a comfortable and convenient environment. Noone could have imagined the success and growth the company would have since opening its first clinic back then. SILK is now a national expanding brand with locations in South Australia, Northern Territory, Tasmania, Queensland and Western Australia. SILK Laser has since built an excellent reputation for providing the highest quality service and treatments, the team continues to deliver on its original vision and are committed to making sure every client walks out with a smile. If anyone would like to discuss any opportunities for employment or franchising please feel free to contact Megan Waters at SILK Head Office on 08 7225 6489 Beauty Biz Year 11 Issue 4

DERMAL

SCAR REDUCTION

Scarring is a common skin problem. Scar treatment revenue reportedly reached over $4.75 billion in 2014, and the scar treatment creams market grew 10.6% during 2011 through 2014. This indicates the huge demand and consumer need for scar reduction. Most skin injuries can contribute to scarring, including: cuts, burns, acne, chickenpox, ear piercing, scratches, surgical cuts and vaccinations. There are many types of scars and similarly, many ways to treat them. Scar reduction treatments often take dedication or a great deal of time or money to see results. Suggested here is a topical scar reduction treatment that can be done by medical or skin care professionals. However, the basics of scar formation and current treatments will first be reviewed.

TYPES OF SCARS

Most skin scars are flat and leave a trace of the original injury that caused them; however, the following are some additional types of scars that may be seen by the skin care professional. Hypertrophic scars. These scars are raised above the surrounding skin. Keloid scars. With a similar appearance to a hypertrophic scar, these scars can grow outside of the original wound area (more severe). Atrophic scars.These scars form a sunken recess in the skin, which has a pitted appearance. Stretch marks. Technically called striae, these are also a form of scarring. The colour of scar tissue can be pink, the colour of the personâ&#x20AC;&#x2122;s skin, red or even dark brown. Among all types of scars, hypertrophic scars and keloid scars are the most unsightly and difficult to treat.

SCAR COMPOSITION

Scars result from the healing process of wound repair in the skin. Scar tissue is composed of the same protein (collagen) as the tissue that it replaces; however, the fibre composition of the protein is different from the uniform and orderly orientation of the collagen fibres found in normal tissue. Scar tissue also lacks elasticity. Sweat glands and hair follicles do not grow back within scar tissues. In addition, collagen is overproduced or under-produced relative to the surrounding skin level.

TREATMENTS

Current treatments for scars vary from OTC topicals to the use of light, radiotherapy and surgery, as discussed below. Topicals. Silicone gel, cream or sheets are the most common personal care products on the market used to treat scars. Topical products with vitamin E, aloe vera and onion extract, etc. are also available as well. These products can improve scar appearance to a small degree after eight to twelve months of use. Light. Laser (ablative or non-ablative) and intensive pulsed light (IPL) treatments are used to treat scars. Both methods utilise light to promote a healing process in

scar tissue. It can improve scar appearance but can not completely remove hypertrophic and kelodial scars. Improvement is usually seen after three to seven treatment sessions, with each session costing from $300 to $1,000. Radiotherapy and steroid injection. These methods are rarely used due to side effects and ineffectiveness. Surgical excision. This is an effective scar removal method if it is performed well. However, scar regeneration is a serious drawback (over 50%). Moreover, the cost can be over $5,000 depending on the scar’s size.

BHA/AHA COMBINATION TREATMENT

A formulation containing lactic acid, salicylic acid, dihydrox¬ylbenezne (resorcin), allantoin and licorice extract has been developed. With sufficient skin penetration into scar tissue, this formulation has been shown to: soften or loosen scar tissue (protein fibres), promote scar tissues (protein fibres) in an orderly orientation (normalising proteins) and promote even distribution of the scar tissue (collagen) relative to the surrounding skin level.

further skin penetration. The professional treatment can be repeatedly performed after 15 days or longer until a desirable improvement is achieved. It is predicted that a maximum improvement can be reached with up to six treatments (three months or longer), after which the degree of further improvement would level off. This technique is a fast process, and usually, a significant improvement can be observed after only one treatment and aftercare within 15 days. The success rate is high for this technique, and a degree of scar improvement varies depending upon the original scar condition (size, depth, etc.) Since this technique promotes re-orientation and re-distribution of the scar tissue in a natural or non-aggressive way, the chance of scar regeneration or recurrence is low and has not yet been observed. Presumably, this technique could be used together with mesotherapy or microneedling for enhanced results, but further research is needed for the safety and efficacy. This technique could also be combined with laser or IPL treatments, where exploration and tests are needed as well.

HOME CARE

This formulation can be applied by aesthetic or medical professionals to a scar area in a special treatment to achieve a sufficient skin penetration into scar tissue. The procedure takes approximately 45 minutes.

Scar tissue softening, normalisation and redistribution is a slow and time-consuming process. A synergistic home-care regimen after the professional treatment should be recommended to further improve the result of the treatment.

The applied scar area should be kept from water contact for a minimum of 48 hours to achieve

Vitamin A and its derivatives have the ability

to change abnormal skin cells to normal skin cells. A concentrated vitamin A complex should be utilised after the professional treatment to help normalise the scar tissue further after the treatment. Essential fatty acids such as omega -3 and omega-6 oil can repair a wound or skin damage, and it is important for skin health. Omega-3 and omega-6 essential fatty acids can be utilised to condition and repair the scar tissue after the professional treatment.3 Potassium iodide at high concentr¬ations has been observed to soften scar tissue and help reduce hypertrophic scars or keloid scars.

SIMPLE SCAR IMPROVEMENT

The AHA/BHA professional treatment suggested here combined with an aftercare program of vitamin A, essential fatty acids and potassium iodide is an effective approach for scar reduction, particularly for intractable hypertrophic scars and keloid scars. This scar reduction technique is an effective and quick means to scar improvement. Moreover, it is simple and cost effective. It is compatible with aestheticians or medical professi¬onals and may provide a new dimension for scar reduction and serving numerous people better with their earnest need. REFERENCES 1. www.psmarket¬research.com/ market-analysis/ us-scartreatment-market 2. W Cheng and S Depetris, Vitamin A Complex, Skin Inc. March/April, 82-88 (1998) 3. http://lpi.oregonstate.edu/mic/health-disease/skin-health/ essential-fatty-acids

Beauty Biz Year 11 Issue 4

DERMAL

PROBIOTICS ARE GREAT FOR YOUR GUT, BUT ALSO DELIVER HEALTHY, GLOWING SKIN! By Kevin Jurgens

We all seem to know that probiotics for the gut are good for us, but it is also now clear that topical probiotics for your skin are just as important.

Modern science is unlocking ancient truths about how our bodies really work and is also changing the way we should be caring for our skin. From 2008 to 2013, the Human Microbiome Project used newly developed genetic sequencing techniques to show that what we thought we knew about being human is quite different from the reality. Some surprising facts: We are actually a highly complex mix of microbes and human cells and all our microbes contribute more genes responsible for human survival than our human cells contribute. There are also around ten times more microbes than human cells in the human body (but because the microbes are so very small, they only account for 1-3% of body mass). In and on our skin alone there are an estimated 1,000,000,000,000 microbes! (3)(4) All over our bodies, thousands of species of microbes work together to perform the intricate chemistry that keeps us healthy, and alive. We could not survive without them. In the gut, the resident microbes do things like make essential amino acids and vitamins, modulate the immune system and break down toxins. So what could including hard-working probiotics in your skincare products do for your complexion? Our skin is home to over 20% of our total microbial diversity and probiotic skincare has the power to shift our microbiome towards a more balanced, stable condition. Balanced skin is happy skin, which not only looks better but also ages much slower than skin that is in a constant state of imbalance. Probiotics can also do a lot more, like helping clear troublesome conditions such as acne, rosacea and eczema. (5)(6) What do probiotics on your skin actually do? We now understand that they can: • Produce moisturising factors, such as hyaluronic acid, to keep skin hydrated • Promote barrier function, keeping pathogens out and moisture in • Maintain pH at the skin’s preferred acidic level • Break down skin toxins so they can be removed • Influence the skin’s immune response to keep it calm and unstressed

THE ESSENTIAL GUIDE TO PROBIOTICS IN SKINCARE

It’s no wonder that probiotic skincare is fast becoming one of the hottest topics in the industry. From pioneering start-ups and innovative small independent players to large multinationals getting in on the act, the level of interest in this new understanding of our skin is astonishing. Because we know you’re going to be hearing a lot more about probiotic skincare in future,

here’s a quick guide to some of the essential terms and concepts.

MICROBE

At the heart of the matter are microbes. A microbe is a single-celled organism and includes things like bacteria, yeasts, fungi and viruses. Our microbes are mostly beneficial to us, or at least not harmful. Some of them can be detrimental if not kept under control.

MICROBIOME

Our microbiome is the sum total of all microbes living in and on our bodies. Together with our human cells, they create an amazing and highly complex ecosystem which loves diversity and being in balance. The microbes resident in and on our skin are – not surprisingly - called our ‘skin microbiome’. Just to be clear, “microbiome” is not a humanspecific term. Pretty much everything on earth has a microbiome – humans, plants, animals, soil, seas, atmosphere – you get the idea. Microbes are everywhere, in very different host environments. You may come across the term “microbiota” which is generally used interchangeably with “microbiome”. Technically these do describe slightly different things, but it’s okay to go along with them being the same.

PROBIOTICS

The World Health Organization defines probiotics as live micro-organisms (microbes) that, when administered in adequate amounts, confer a health benefit on the host. There are two key words : “Live” which tells us that a probiotic must be alive and capable of growing (or developing “colony forming units” in more scientific terms). The other key word is “benefit” i.e. a probiotic is not harmful. There is a large and very rapidly growing body of quality scientific research from all around the world which demonstrates and supports the benefits of probiotics applied to the skin. It’s hard to do this in formulating a skincare product as there are a number of practical and technical challenges. For a start, you can’t use harsh preservatives, because preservatives are designed to kill things like bacteria and other microbes. This and other challenges in formulating true probiotic skincare have been resolved by a few highly innovative companies already, but certainly expect more manufacturers to be joining this small group in future. Not all probiotic skincare products are created equal, however. Sometimes “probiotic” claims are really referring to non-live probiotic extracts or probiotic derivatives used as ingredients. So, what are these and why are they used?

PROBIOTIC EXTRACTS

There are several different types of extracts from probiotics or derivatives of probiotics which are not alive and cannot develop and grow, that are being used in skincare. These include: - The by-products from the probiotic growth process, with the actual probiotics filtered out - The cell contents of probiotics (sometimes referred to as “lysates”) - Whole, but permanently deactivated, cells of probiotics While these do not have the same effect as true probiotics in adding to the skin’s live microbiome, there is scientific research which supports skincare benefits provided by some of them. The attraction for skincare formulators is that these are easier to include in more conventional skincare product formulations without much specialised – and more difficult and expensive – processing required.

PREBIOTICS

Just to complicate things, there are also Prebiotics. Prebiotics are essentially food for Probiotics, helping them to grow and develop. Carefully selected prebiotics are included in some products to supplement the nourishment and development of your skin’s ‘good’ microbes, while not providing the same nourishing benefits to ‘bad’ microbes. A strong and diverse population of good microbes is definitely a whole lot better for your skin than a strong population of the bad ones! It’s always good to remember that our bodies really are ecosystems. Ecosystems are robust and healthy when they include plenty of diversity, their components are in balance and they are unpolluted. In and on our skin, a healthy ecosystem means our skin thrives, is unstressed and calm, the rate of ageing slows and it looks its radiant best. A weak skin ecosystem on the other hand shows itself through poor skin condition, which can take many different forms, and results in an increased rate of visible ageing. Even as we continue to discover more about our microbiome and probiotics, the message today is clear: learn to love your microbes and they will love you right back ! Kevin Jurgens is from Esse Skincare, which was established in 2002 in South Africa by Trevor Steyn, a research chemist who remains the driving force behind the business. Esse is a truly innovative and pioneering skincare brand, now available in over 20 countries around the world. Esse is Certified Organic, Vegan and Cruelty Free and supports fair trade and sustainability. For more information about the Esse brand see the global website www.esseskincare.com

Beauty Biz Year 11 Issue 4

DERMAL

INGESTIBLE SUNSCREEN

BODY CARE FROM THE INSIDE OUT By Karin Hermoni

We all know that nutrition can lead to healthy, glowing and even younger looking skin, but, is it possible that what we eat can actually protect us from the sun as well? Karin Hermoni, Ph.D., skin care expert and head of science and nutrition at Lycored, discussed the basics of ingestible sunscreen, and what it can really do.

INGESTING YOUR SUN CARE

Whether it be from a skin cancer standpoint or a skin aging standpoint, the idea of sun damage is never a positive. Hermoni explains though how “sun exposure is the number one preventable cause of skin aging.” On top of protective clothing and wearing topical sunscreen, Hermoni dives into how a lot of sun care can start from the inside out. Phytonutrients. Filling your body with natural phytonutrients from fruits and vegetables “provides an array of antioxidants that build the antioxidant reservoir in our skin. This reservoir, in fact, serves as the first line of defense against UV and sun exposure,” Hermoni explains. Carotenoids. This deals more with the plant pigments that are ingested into the body. Carotenoids also provide strong antioxidant and anti-inflammatory properties, which, according to Hermoni, can boost the protection mechanisms of the skin as well. Polyphenols. Fruits and spices are the way to go when trying to get more polyphenols in your diet. These simply work to also promote skin wellness and provide antioxidants. Taste the Rainbow. Sorry no skittles are involved in eating toward better protected skin, but Hermoni explains how “a combination of different natural phytonutrients from fruits, vegetables and spices can work synergistically to provide better benefits.” Supplements. A pretty hot trend in the beauty community right now is ingesting nutrients that are good for your skin and body through supplements.

The Difference Between Ingesting and Applying Hermoni made sure to clarify that these nutritional methods of sun protection “are not meant to replace sunscreen but provide a complimentary layer of defense that helps the body cope with the local damage...” Instead, think of ingestible and topical sunscreen as a very necessary pair. Hermoni further dives into how ingestible sunscreen can more-so come to the rescue if there is a missed spot from applying topical sunscreen, or if someone re-applies their sunscreen too late. However, it should not be used as a sole method. Also, keep in mind that “phytonu¬trients, such as carotenoids, are absorbed in the plasma and then incorporated into our skin to create that antioxidant reservoir, and it can take up to a few weeks to reach maximum levels of carotenoids in the skin,” Hermoni stresses.

WHAT ABOUT OTHER HARMFUL LIGHT?

With a higher understanding of how the entire light spectrum has an effect on a person’s health and well-being, it is important to understand how to protect the skin from more than just UV damage. Phytonut¬rients have been shown to be relevant in protecting our skin and our eyes from not only UV damage but also from blue light, visible light and infrared light. Lutein, Hermoni explains, has the ability to filter blue-light, and it can be found in egg yolk, corn and green leafy vegetables like kale. This yellow xantophile can also be found in supplements that are derived from the marigold flower.

The Spectrum eDerm impresses with safe, fast and effective treatments for your clients. A key feature is the option to treat with 12 or 36 needles depending on the skin indication meaning better results and higher income.

Box Set Inclusions Spectrum eDerm Pen eDerm Silk Hyaluronic & Peptide Serum 50ml eDerm Barrier Recovery Adv Bio Therapy 30ml eDerm EGF HA EGF+Peptide Growth Serum 30ml eDerm Mask Accelerated Healing Complex 30ml

To Get Started Call 1300 766 198 SPECTRUM: YOUR PARTNER IN GROWING A PROFITABLE CLINIC Call 1300 766 198 today or visit www.spectrumsciencebeauty.com.au

DERMAL

EMOTIONAL AROMA THERAPY

By Nicole Oâ&#x20AC;&#x2122;Sullivan

Beauty Biz Year 11 Issue 4

Therapeutic grade essential oils are volatile aromatic compounds found in seeds, barks, stems, roots, flowers and other parts of plants. These potent compounds are small organic molecules that tend to change quickly from their solid or liquid state to a gas at room temperature and thus easily move through the air to interact with the Olfactory sensors in the nose. Aromatherapy is when we use these precious plant compounds topically, aromatically and internally to benefit our physical and emotional wellbeing.

Topically Essential Oils are easily absorbed by the skin as they are extremely small with a molecular weight of less then 500 Dalton (the standard measurement unit of atomic mass) and travel through the bloodstream to different organs of the body. Our Emotions are complex multi factorial responses triggered by multiple mechanisms and stimuli. Happiness, Fear, Anger, Sadness, Love, Stress, Guilt, Peace and sometimes a combination of two for example Fear and Anger or Love and Peace at the same time. So how do Essential Oils affect our Emotions? When we inhale an aroma tiny essential oil molecules come into contact and stimulate Olfactory receptors ( tiny hairs called cilia) in the Olfactory epithelium of the nose sending electrical like signals to the Olfactory Bulb. The Olfactory system is responsible for controlling our sense of smell and communicates directly to the Limbic System which is the part of the brain that controls our emotions, behaviour, motivation, memories and learning. An emotional response to an aroma will be based on any memories that are associated with that smell and can of course be different for all of us. Each Essential Oil has a unique chemical profile that gives the oil special properties and benefits and when we understand these we can target emotions and manage our mood. There are a variety of plant sources all with different chemical profiles that will determine its particular benefit for example: It is the high number of Ketones in the Mint family that make mint energising, uplifting and invigorating. Monoterpene alcohols and Esters in Flowers exhibit toning and calming properties. Tree, herb and grass essential oils are rich in sesquiterpenes, esters, and oxides which are grounding, soothing, and renewing. Citrus oils are generally made up of limonene and beta â&#x20AC;&#x201C; pinene, monoteroenes with strong uplifting

characteristics whereas Phenols in Spice essential oils are recognised for their warming properties. When we smell Essential oils our body responds by releasing endorphins and the feel good neurotransmitter seratonin immediately making us feel better and thus being a great natural way to treat depression. In a 2013 article, researchers at Xiamen University, China, commented: Most studies, as well as clinically applied experience, have indicated that various essential oils, such as lavender, lemon and bergamot can help to relieve stress, anxiety, depression and other mood disorders. Most notably, inhalation of essential oils can communicate signals to the olfactory system and stimulate the brain to exert neurotransmitters (e.g. serotonin and dopamine) thereby further regulating mood.* http://www.ncbi.nlm.nih.gov/ pubmed/23531112.tion of essential oils can communicate signals to the olfactory system and stimulate the brain to exert neurotransmitters The most effective way to have a positive effect on our emotions is Aromatically using a diffuser because unlike the old Oil Burners that heat Essential Oils these will not damage the chemical constituents of the oils. The next time your feeling exhausted try inhaling some Peppermint oil or if you are feeling unhappy and depressed try Lemon, Orange or Bergamot. If your feeling stressed or having difficulty sleeping try inhaling lavender and Vetiver. If you are needing a little more spice or passion in your life try diffusing some Cinnamon and remember it is only high quality therapeutic grade essential oils that will have an effect on our emotions not cheap synthetic essential oils - these will only give you a headache. References *http://www.ncbi.nlm.nih.gov/pubmed/23531112 www.doterra.com and www.roberttisserand.com wildcraftedorganics.com.au

Beauty Biz Year 11 Issue 4

DERMAL

THE PEEL EXPERIENCE – REDEFINED

PRO-POWER PEEL BY DERMALOGICA

Cell turnover slows dramatically as we age, from approximately 20 days in younger and middle-aged adults up to over 30 days in older adults – and as this happens, it affects the skin’s appearance and texture in a variety of ways. While proven to be one of the most effective ways to address these changes, chemical peels aren’t a one-size-fits-all treatment.

At Dermalogica ®, we’re constantly developing innovative ways to give skin therapists the tools to create completely custom treatments for a range of skin conditions. With this in mind, we’re excited to introduce the fully customisable and ultra-potent Pro Power Peel collection – giving skin therapists the flexibility to create bespoke peels that are perfectly suited to each client’s needs. Our strongest and fastest peel yet, the Pro Power Peel collection features a full suite of peel products, including Alpha Hydroxy Acids (AHAs) and Beta Hydroxy Acids (BHAs). Each of these has a different molecular size and penetrates the skin to different degrees, allowing skin care professionals to create tailored treatments that effectively address a vast range of skin concerns – from early signs of ageing to uneven skin tone and breakouts.

For optimal results, a peel should be strong enough to accelerate cell turnover but not so powerful as to induce sever skin inflammation. In short, the all-new Pro Power Peel redefines the peel experience – allowing skin therapists to give clients a different, custom peel with each treatment.

ONE-STEP PREP: A leave-on prep solution that optimises penetration of Pro Power Peel solutions.

ULTRABRIGHT PEEL:

An ultra-effective brightening peel that targets the appearance of early signs of ageing with 30% Lactic Acid.

ADVANCEDRENEWAL PEEL: A

powerful 30% Glycolic Acid peel that resurfaces skin to help minimize the appearance of fine lines and wrinkles.

POWERCLEAR PEEL:

A dynamic multiacid complex featuring 2% Salicylic Acid with 10% Mandelic Acid, 15% Malic Acid and a patented Terpineol-Thymol Complex to target blemishes and the appearance of postinflammatory hyperpigmentation.

NEUTRALIZING SOLUTION:

A soothing neutralizer that helps normalize skin’s natural pH.

ABOUT DERMALOGICA® Dermalogica revolutionised the skin care industry when it emerged into the marketplace in 1986 with innovative formulations, which excluded common irritants, including SD alcohol, lanolin, mineral oil and artificial colours and fragrances. Jane Wurwand developed the products to better support the advanced curriculum she had developed a few years earlier for The International Dermal Institute, which she also founded. Wurwand led the company’s growth from an idea to the world’s most-requested professional skin care brand. ®

Dermalogica® today is sold in more than 80 countries worldwide. Dermalogica products are available in select skin treatment centres on the recommendation of a qualified professional skin therapist in addition to the brand’s concept spaces located around the world. Dermalogica® is made in the USA, with its global operations based in Carson, just south of Los Angeles. To learn more about Dermalogica®

www.dermalogica.com.au

INTRODUCING NEW!

pro power peel the peel experience, redefined 3 customisable chemical peels that work in synergy with electrical modalities and technology to deliver unparalleled medical-grade results.

MEDI & AESTHETIC

MANGING EXPECTATIONS

Onboarding a prospective patient for an initial consultation can be a positive sign that your clinic is on the right track. At the same time, it’s best to keep your own expectations in check. Don’t consider every person who enters your clinic a good candidate. As you move through the consultation process with your prospective patient, stay alert for signs that an individual may not be suitable for treatment.

To help you identify patients who aren’t a good fit for your clinic and services, watch for the following red flags, and be honest— but always polite—if you feel the patient is not a positive match for the treatment or your clinic.

LOFTY EXPECTATIONS

There are two areas in which a prospective patient’s expectations may miss the mark: time and outcome. Some patients will want results yesterday; others will acknowledge that results may be gradual, yet still want a significant or permanent fix. If a patient’s expectations seem too high, try to steer them toward a more realistic picture. If they continue to express the same message, be honest and suggest alternative methods that may be more in line with their expectations.

THE CELEBRITY NAME GAME

Often celebrity photos and unrealistic expectations go hand in hand during the consultation process. It may be useful for patients to bring images to better explain their target outcome, but if the expectations are too high, it’s best to acknowledge that during the consultation. If necessary, bring your prospective patient back to reality. Explain what you may be able to achieve through the treatments, and explain that 40

Beauty Biz Year 11 Issue 4

variables like lighting, clothing, and makeup can often enhance features in photos—suggesting that the celebrity photos might not even be realistic representations.

practice can offer, it might be more appropriate to suggest referring them to a better-equipped professional before beginning any treatment.

THE BLAME GAME

If your prospective patient often brings up another person’s name when discussing their aesthetics goals or how they perceive the area they’re hoping to have treated, this is a warning sign they might not be in this consultation for themselves. For ethical and business reasons, it’s important to confirm that your prospective patient is seeking treatment for themselves, to improve their confidence or quality of life, rather than to please someone else. To do so, politely ask the patient how they feel about the topic. If they keep redirecting the conversation back to the third party, it may be best to recommend the patient hold off on treatment until they are sure of their own feelings before proceeding.

Some prospective patients may just have high standards, while others may be impossible to please. During the consultation interview, be cautious if the prospective patient speaks poorly of multiple other medical aesthetics professionals or clinics. This is a big indication that the patient might never be pleased with nonsurgical aesthetics outcomes. Ask for details on past treatments to get a better idea of whether the patient’s disappointment is warranted, or if they are embellishing. Depending on the patient’s attitude, it may be best to refer them to a practice that offers alternative services that may better meet their aesthetic goals.

UNDERLYING CONCERNS

Mental health is often intertwined with medical aesthetics, as a person’s pride in their appearance can play a key role in overall confidence and quality of life. Your prospective patient’s fears, hopes, and vulnerabilities will be on display during the consultation process. Serving these patients, and your practice, requires compassionate listening. If you suspect that the patient’s concerns go beyond what your

LACK OF SELF

IN CONCLUSION

While it might be tempting to take on as many patients as possible, using your discretion will prove essential in protecting your business from unexpected risks in the form of problem patients. Carefully reviewing all prospective patients and providing them with as much relevant information as possible on potential treatments, will always be the best policy.

Experience true

Corneotherapy with a dermaviduals skin treatment... on us!*

Call now to book your appointment

1300 420 223 ee • Derm av y fr elt

is proudly c als ru idu

ee • Derm av y fr elt

is proudly c als ru idu

ee • Derm av y fr elt

is proudly c als ru idu

* Location conditions apply. Trade only. © Derma Aesthetics

ee • Derm av y fr elt

Skin friendly, that means NO... Fragrances • Preservatives • Emulsifiers SLS • Colours • Mineral Oils • Silicones

is proudly c als ru idu

MEDI & AESTHETIC

COSMETIC TREATMENTS ON THE RISE, AS IS THE RISK

According to the Cosmetic Physicians College of Australasia (CPCA), Australians are continuing to spend up on cosmetic procedures with botulinum toxin anti- wrinkle injections appearing to be the most popular, followed closely by dermal fillers for the face.

CPCA estimates show, that both anti-wrinkle injections and dermal filler injections, which can be used to add volume, sculpt and reshape the face, have seen a significant increase in popularity. According to the CPCA, Australia’s per capita spend on cosmetic treatments is amongst the highest globally. This, in major part, can be attributed to the impact of our harsh climate. “While we are “the lucky country” with our amazing weather, the increased exposure to the sun’s UV rays also means accelerated photo-ageing. This is one of the reasons we are seeing such an increase in cosmetic procedures among Australians. When performed well, these procedures generally make patients look better without really looking different. These treatments take away the tired look when patients don’t feel tired or make their skin look clearer without making them look like a different person. This is what most people are looking for these days. They want to look better without the downtime, expense etc often associated with surgery or more-major procedures and they want it to fit into their busy schedule, relatively easily,” said Dr Mary Dingley, Board Member of the CPCA. While the popularity of these procedures comes as no surprise, the number of clinics exercising unsafe practice, may be a shock. The influx of non-approved Schedule 4 drugs in Australia is a huge issue regarding patient safety and therefore is a major concern for the CPCA. Schedule 4 drugs for cosmetic use include botulinum toxin and hyaluronic acid injection preparations (and other dermal fillers) and the illegal importation of these drugs is happening now in Australia. The ABC recently reported on this, obtaining footage of raids of beauty clinics by the New South Wales Health Department, in which officials seized thousands of illegal drugs including nonapproved dermal fillers, anaesthetics and more. “While we are seeing some movement towards a clamp-down on illegal practices taking place, 42

Beauty Biz Year 11 Issue 4

the CPCA would also like Australian Customs to take more seriously the threat from imported medications and be more active in detecting illegally-imported cosmetic medicines,” said Dr Dingley. Other concerns for the CPCA around patient safety and cosmetic injections is the competency of the person administering the treatment and the importance of a face-to-face consultation with a doctor before any patient undergoes a treatment. “The HCCC is supposed to only respond to complaints about registered health practitioners whereas now it is obvious that many unregistered persons are acting like health practitioners. This is of grave concern and we would like to see such persons being investigated given the seriousness of what those persons are doing and a quick response when information is received about those practices,” said Dr Dingley. The increasingly aggressive advertising and marketing of high-risk practices among nonmedically trained operators within the cosmetic industry is also of particular concern. We would also advise against seeing medical professionals that allow tele- consulting (Skype consultations). While this is legal, we would always recommend a face-to-face consultation

and that the doctors are ready to deal with any unforeseen emergency situation that may potentially arise,” said Dr Dingley. When considering have a procedure, the CPCA says it’s important that patients ensure they see a registered health professional who focuses on cosmetic procedures. Registrations and licences are a guarantee that people and products meet set standards and are held accountable if they don’t. CPCA is the leading representative body for medical practitioners practicing non or minimally-invasive cosmetic medical treatments in Australasia. The College, which evolved from the Cosmetic Physicians Society of Australasia, provides education, training and ethical practice standards for its Fellows and Members who are required to have relevant training and experience as prerequisites for admission to the College. Members are also required to keep abreast of the most up-to-date, relevant information and latest medical and scientific advances Overall, the key role of the CPCA is to develop and maintain the highest standards in cosmetic medicine, which helps safeguard the public. www.cpca.net.au

BIODROGA_AUS

BIODROGA AUSTRALIA

MEDI & AESTHETIC

EVERYTHING YOU NEED TO KNOW ABOUT

MICRO-NEEDLING

Micro-Needling is becoming one of the most requested treatments with clinics appointment books filling with needling and skin rejuvenation treatments. Clients understand the value of complimenting active serums during treatments and for home use. Here is the low down on Skin Needling and it benefits.

Micro-needling is a non-invasive cosmetic procedure performed by Dermal Therapists, Cosmetic Dr’s and Dermatologists as a skin enhancing treatment to improve and correct a vast array of skin concerns and conditions. Micro-needling is used to induce skin rejuvenation by improving skin texture, reduction in size and appearance of scars, fine lines, wrinkles, and pore size. It has been utilised for reducing capillaries and diffuse redness as well as regulating the appearance of dermal pigmentation known as Melasma. Micro-needling has been shown to improve the appearance of stretch marks and can assist in stimulating follicle regeneration for stronger thicker hair. It involves vertically piercing the skin, making thousands of tiny punctures to create micro channels that can be 0.5mm to 2.5mm in depth. The needles reach into the epidermal and dermal layers of the skin, whilst leaving the outer layer of the skin intact. Newly created micro channels enhance topical absorption of active products thus increasing the efficacy of all active ingredients. Micro-needling is also known as Collagen Induction Therapy. The induced trauma to the skin by needle penetration, stimulates the body’s natural wound healing process which leads to the generation of epidermal growth factors. This in turn stimulates the production of new collagen 44

Beauty Biz Year 11 Issue 4

and elastin and triggers a cascade of wound healing platelets, neutrophils and ultimately results in the deposition of new collagen by fibroblasts. We review the Spectrum eDerm Micro-Needling device which utilises medical grade surgical stainless steel and has been designed to deliver treatments at varying adjustable depth and speed, allowing treatments to be customised to specific skin concerns and specific areas of the face and body. Micro-Needling is suitable for all areas of the body, popular treatment areas include the face, neck, décolletage and areas of apparent visible scarring. To obtain optimum results, Micro-Needling is best delivered as a course of 4-6 treatments, which are received at 4-6 week intervals. The procedure itself is fast, safe and can be delivered quite comfortably. The Spectrum eDerm device is paired with 4 specially designed serums for the Australian market. eDerm Silk – Hyaluronic and Peptide Serum and is used as a treatment medium and may also be used in conjunction with the eDerm EGF +HA Serum – EGF + Peptide Growth Serum and the eDerm EGF + HA Mask Accelerated Healing Complex, as post treatment aftercare. Micro-needling can be performed with the application of a TLA (topical anaesthetic) and is fast developing a reputation for its accessibility

and minimal downtime recovery. Majority of clients may experience an all over appearance of redness in the treatment area accompanied by a feeling of warmth similar to the sensation of mild sunburn. This is temporary as the skin begins to reduce in redness and any minimal inflammation within the 12-24hr post treatment period. Micro Needling is suitable for most skin types and is recommended for the indication of premature ageing, scarring, pigmentation, acne, enlarged pores or stretchmarks. Results may be seen after the first treatment with most clients noticing a change to the texture of their skin with visibly more revitalised tone and a decrease in skin concerns. True outcome of the treatment course will be noticeable 3-6 months and ongoing. Spectrum Science & Beauty have released the new Spectrum eDerm box set which combines serums based off medical and beauty professional’s feedbacks to cater for clients needs in the Australian market. To implement this in-demand treatment contact Spectrum on 1300 766 198.

Spectrum Science & Beauty 1300 766 298 www.spectrumsciencebeauty.com.au

W E N

Wax Pro

200

P R O FE SSI O N A L

PERFECT FOR SMALL WORK STATIONS, MOBILE SALONS OR MAKE-UP ARTISTS

200ml

Wax Heater • High performance heating system • Variable temperature control

• Suitable for all wax types

Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia

LASH & BROWS

THE EYELASH EXTENSION INDUSTRY

CAN WE CHANGE IT TO THE BETTER? By Mimmi Ebbersten

I recently attended a Lash conference with industry mentors, leaders and influencers. It was set like a boardroom meeting over 2 days, where we discussed highly important topics such as where is our industry going, and how do we implement sustainable standards in our training that can change the whole industry.

The eyelash industry started off on the wrong foot, and in my opinion, the short, quick-fix courses have set a standard too low, resulting in technicians leaving training with lack of information, and no experience. Being expected to apply a set of lashes on their client’s eyes but completely insecure to do so safely. We have seen some cases ending in disaster, and the technician herself is not to blame, she simply doesn’t know she is doing anything wrong because she wasn’t taught the right way.

Beauty Biz Year 11 Issue 4

Eyelash Extensions are an art and a skill that takes time and practice to master, and you just cannot learn it in one or two days.

WHAT ARE THE INDUSTRY STANDARDS?

A study was done by Lashia, one of the most comprehensive courses in Australia, asked Lash Artists from all over the world about the training standards in their country. The countries in the study were UK, USA, Canada, Scandinavia, Russia, Switzerland, Netherlands, Scotland, Estonia, Mexico, Japan,

Australia and New Zealand. Scandinavia (Sweden, Norway and Denmark) had the highest standard. Still not regulated by a government, but an average training course in these countries is between 3-5 days and most brands offer free support and certification through a practical exam. Shortest was Estonia, with on average half to one day courses, and cheapest was Mexico with an average Eyelash course costing only equivalent to $350AUD, lasting 1 day.

In USA you need to be a cosmetologist or beautician to apply eyelash extensions, but the training itself is not regulated at all. Most courses are 1-2 days and a certificate is given the same day. In the United Kingdom, A generic teaching qualification such as PTTLS or City & Guilds teaching qualification is required for trainers, they can then teach their area. However, the way training requirements are non-regulated. Courses vary from 1-2 days and a certificate is usually given the same day or after case studies where students send in photos to receive their certificate. In Australia there is are no government regulations, in fact they are deregulating our industry even further. There is a Unit of competency, SHBBMUP001: Apply Eyelash Extensions. This unit can only be offered by an RTO (Registered Training Organisation = TAFE) and the standards of this unit is way below what most comprehensive educators in this country agrees with. So this is where we stand today. The industry world-wide is not up to standard and there are no government regulations in any countries.

WHAT ARE THE MAJOR ISSUES IN EYELASH EXTENSION TRAINING?

- The length of training. - The lack of knowledge by trainers. - The lack of experience in teaching. (just because you do lashes doesn’t mean you are a good teacher) - The lack of support and follow-up. - Money hunger from product suppliers. - The way certificates are given out left right and centre. - Beauty courses that has lashes as an add-on. - No respect from government bodies and a complete ignorance in recognising our industry. - People “teach themselves”. - No regulations.

WHAT CAN BE DONE TO RAISE STANDARDS WORLD-WIDE?

- Educators have the courage to lengthen the amount of training and raise prices. - Join forces in each country to approach government bodies. - Question beauty colleges and product suppliers that teaches lash extensions without enough training. - Keep educating clients and technicians around us of quality eyelash extensions and the importance in proper training and justified pricing structures. The more people realizing our profession is actually fine artistry and takes skill and practice to master, the closer we get to getting recognized and respected.

WHAT SHOULD I LOOK FOR IN A COMPREHENSIVE EYELASH EXTENSION COURSE?

to just sell you the product, or beauty schools, where the focus on the Art of Eyelash Extensions is lacking. Many times these trainers aren’t specialised in eyelash extensions. The risk you take is that you may need to re-train completely if wanting to pursue a career as a Lash Artist. When looking for training in eyelash extensions you need to ensure training include enough days to cover all important information such as safety, sanitation, hygiene, isolation, application, face mapping, lash shaping, processes and procedures, infills, removals, clients and customer service, and if you have no business sense, even guidelines on how to start up your own lash business. Also the training needs to have enough time for practical application of the techniques, overseen by a mentor, that can guide you through all your trial and errors, and ensure you leave the training school with confidence that you can apply a set safely on a person’s eyes. Then you also need to check if the training school offers practical support after training, and if they certify by case studies or practical exam. The most comprehensive schools let you come back unlimited times, and also won’t give you a certificate until you prove you can apply a set of lashes safely, through a practical assessment. Some even require you to sit a theoretical assessment.

WHAT SHOULD I BE PAYING FOR AN EYELASH COURSE?

You basically buy yourself a whole new career. And a good Lash Artist can easily take $40005000 weekly. Product costs are low, and if you work from a room in your home or rent a room in a salon, your outgoings are very low.

Look for an educator that cares about her art and offers training in small groups.

A great Lash Educator charge between $20005000 for a 4-5 day course and offer unlimited support afterwards, and certification through a practical exam.

The more comprehensive your training is, the faster you will reach your goal in becoming a Lash Artist.

Mimmi Ebbersten is a Lash Industry Mentor and influencer, and CEO and Educator for Lashia Australia

There are many cheap, quick courses out there offered by big branded companies, mainly

Beauty Biz Year 11 Issue 4

LASH & BROWS

REFECTOCIL

EVERYTHING FOR LASH & BROW STYLING World leading brand RefectoCil is prominently represented in more than 50+ countries. RefectoCil eyelash and eyebrow styling products have been proven and recognised due to millions of successful applications as the leading product for more than 70+ years. The wide assortment covers 10 colours, as well as many practical accessories for the user, making the RefectoCil product range the perfect system for the Professional. Tinted eyelashes enhance the eyes giving a more vivid look, even in the morning upon waking, they appear more expressive. Eyelash and Eyebrow styling is extremely practical and time saving, daily application of mascara isn’t necessary. When using mascara, individual lashes stick together creating unpleasant clumps. With tinted eyelashes there is no such problem as the colour penetrates into each individual lash. Eyelash tinting is particularly ideal for contact lens wearers eliminating the fine mascara particles irritating their eyes, and for sport enthusiasts, as it is water resistant for weeks, even when sweating it doesn’t smear or run. The colour lasts up to 6 weeks. During this period new eyelashes and eyebrows grow and should be tinted again. Best results are achieved when applying the tint regularly, every 6 weeks, as with each tint application the colour will penetrate deeply into the eyelashes leaving them more intensely and durably coloured.

WHY REFECTOCIL??

RefectoCil is a traditional, high quality brand with a broad product range. There are many factors that continue to attract our dedicated users around the world. • Free from p-Phenylenediamine (PPD). RefectoCil colours contain a less irritating ingredient called 2.5 Tolulene Diamine • No animal testing! • Colours & Oxidants are vegan! 3 Steps to BEAUTIFUL Styling of Brows and Lashes with RefectoCil: 1. Eyelash Curl or Lift 2. Eyelash Tint 3. Eyelash Care & Accessories

EYELASH CURL & EYELASH LIFT 2 WAYS TO SHAPE LASHES RefectoCil Eyelash Curl with collagen and cysteine to nourish gives your lashes a wonderful curl, eyes appear larger and more expressive. Refectocil Eyelash Curl gently forms the eyelashes with a U shaped curl lasting up to 6 weeks. Refills available. RefectoCil Eyelash Lift. Launching soon is the Eyelash Lift with RefectoCil’s NEW Super QUICK formula, longer and fuller looking eyelashes in only 13 minutes and lasting 6 weeks. The revolutionary silicone Lifting Pads are available in 3 sizes - give a lift to even the shortest lashes 48

Beauty Biz Year 11 Issue 4

and can be reused up to 100 times. Refills available.

What Do You Use The Bleaching Paste For?

Eyelashes can be tinted straight after Curling or Lifting so 2 processes in one treatment for instant results.

RefectoCil Bleaching paste No.0 blonde lightens eyebrows up to 3 levels.

EYELASH TINTING Mixing of RefectoCil Colours You can mix all RefectoCil Oxidative Tint colours except No 0 Blonde Brow, which we recommend for experienced users! In addition you should never mix RefectoCil eyelash and eyebrow tints with other eyelash and eyebrow brands. Mixing Ratio of 1:1 or 2cm of RefectoCil tint colour mixed with 10 drops of Liquid Oxidant or 15 drops of Oxidant Cream RefectoCil Oxidative Tints and RefectoCil Sensitive Tint colours have different processes so cannot be mixed. What’s the difference between RefectoCil oxidative and sensitive tints? Oxidative Tint - Colour and oxidant, liquid or cream are mixed together. Colour pigments penetrate the hair shaft. Sensitive Tint - 2 Step process - NO Mixing! Colour pigments wrap themselves around the hair. How Long Is The Correct Application Time When Tinting The Eyebrows? The application time is different from client to client as it depends on the hair. The tinting effect increases with longer application time. The application time in general is up to 10 minutes. With RefectoCil No. 4 Chestnut, No. 4.1 Red and No. 0 Blonde up to 20 minutes. No. 2, Blue Black requires 10 mins to process correctly. To check the colour you can remove the tint mixture paste after 2-3 minutes from one eyebrow and check the result and/or show the client. If the tinting result is not intensive enough colour, re-apply the tint mixture paste again and wait an additional couple of minutes.

- To match too prominent or dark eyebrows with lightened blonde hair - To achieve the desired natural colour (4N to 9N) as base before tinting with RefectoCil No. 4 chestnut and No. 4.1 red. Silicone Pads RefectoCil Silicone Pads protects the skin from tint or solution. Are self-adhesive and anti-slip. The extra soft, skin-friendly hightech silicone perfectly adjusts to every eye form. The pads are 100% impermeable and can be used up to 100 times. After each application they have to be cleansed with water and non-greasy soap. They are immediately ready for reuse. Dermatologically tested. Vegan friendly.

EYELASH CARE RefectoCil Styling Gel 9 ml Day Care, Colour protect and style for tinted lashes and brows. The unique colour protect formula shields the lashes and brows so they appear freshly tinted for a longer time. D-Panthenol binds moisture and provides shine. Unruly hair can be fixed into desired position. Ideal for finishing a lash or brow styling treatment in salon using disposable mascara wand/brush. Take home after care product. RefectoCil Care Balm 9ml Night Care with Castor Oil to support natural lash and brow growth. Intensive night care for brows and lashes strengthens and grooms the hair overnight. Used regularly helps eyelashes and eyebrows stay healthy, longer, stronger, shiny and beautiful. Not to be used for 24 hours after tinting or curling. Take home after care product. www.refectocil.com.au

? ? DO YOU NEED A LIFT Lift lashes in only 13 minutes! Effect lasts up to 6 weeks! • 36 applications. • RefectoCil’s NEW Super quick formula 8 + 5 minutes. • 3 sizes of Silicone Lifting Pads which can be used up to 100 times • Tint after application for even fuller longer looking lashes. • Refills also available.

E R O F BE

AFTER

refectocil.com.au Follow us on:

Refectocil (AU NZ)

Refectocilaustralianz

LASH & BROWS

DANGER IN OUR LASH SERUMS

While eyelash extensions have gained mass popularity over the last few years, now lash growth serums have taken the world by storm, offering affordable alternatives to expen-sive eyelash extensions. Extensions, that can come with a hefty monthly maintenance price-tag, it’s no surprise that eyelash growth serums, are gaining significant popularity. But at what cost? What many consumers are unaware of is a hidden ingredient that many eyelash growth brands don’t want you to know about. Prostaglandins analogues. Prostaglandins natural-ly occur in animals and are lipids derived from fatty acids, which is natural and to con-sumers sounds relatively harmless, but they can have powerful hormone-like and other effects in the body. Prostaglandin analogues however are not natural, they are based on the former but with further work in laboratory they are synthetic and can have serious side effects to consumers who aren’t aware of the risks or that they are misusing the ingredient. So how did this ingredient come into popular use in eyelash serums? The use of prosta-glandin analogues was originally intended to treat the serious eye disease glaucoma. “These eye-drops are incredibly helpful for glaucoma patients. They work by increasing the outflow of fluid from the eye and therefore reducing the high pressure in the eye that can lead to nerve damage and blindness over time. They are generally safe, but they can cause side effects of increased pigmentation of the iris (the coloured part of the eye) so that green or hazel eyes become brown, and this is irreversible. They can also cause increased pigmentation around the eye, leading to the dark circles we all dislike, as well as redness and irritation. They can also increase the length, thickness and pigmentation of the lashes.” says eye specialist, Dr. Anne Malatt, who treats glaucoma. What many global brands began to notice was the correlation of patients using this glaucoma treatment and the remarkable results 50

Beauty Biz Year 11 Issue 4

in eyelash growth as a side effect. From there, they began creat-ing formulas and using this as a key ingredient. In the U.S. the FDA has less stringent regulations for products marketed as cosmetics than those that are medications, which allows these products to slip through. This dispari-ty adds further confusion for consumers. Canada has banned the use of prostaglandin analogues in cosmetics as has Sweden. In Australia, with strict regulations, many eye-lash growth serums on the market are banned or are facing recalls, unfortunately, con-sumers can still purchase these products online. With the influx of complaints from users who have had devastating side effects, some of these brands are now facing serious consequences including recalls and federal lawsuits. Reported side effects include changes in iris colour, (numerous reports of eyes darkening and changing with tinges of brown), eyelid drooping, itchy eyes, eyelid pigmentation, eye sensitivity, eye infections and vision impairment. To make matters worse some brands mask prostaglandin analogues under long and complex names like Phenyl-hydroxy-pentene Dihydroxycyclopentyl-heptenate, Bitamo-prost, Isopropyl Cloprostenate and Dechloro Dihydroxy Difluoro Ethylcloprostenolamide, making it difficult for consumers to fully understand what it is they are using on their eyes. Many consumers have come forward after suffering such symptoms, voicing concerns

on the lack of information provided by such companies and the lack regulations of U.S. based cosmetics that make it available for manufacture and purchase. The good news is there are many alternatives on the market that are natural, low irritant but still have the remarkable results consumers are striving for. Armed with the right in-formation, beauty businesses and consumers can do their own research, ask the ques-tions to be certain about the ingredients that are being used in the products they pur-chase. Long Lashes, is an Australian owned and made company, created by Felecia Tap-penden and Belinda Robinson. After endless hours and money spent on lash extensions and various lash enhancement products, they enlisted the help of a Cosmetic Chemist to develop an eyelash enhancer. After months of research and testing, they created Long Lashes, a vegan, cruelty free and gluten free, growth enhancing serum that repairs and strengthens lashes, leaving them longer and fuller in just 4 to 8 weeks. Following the success of Long Lashes, Belinda and Felecia have added to the family and launched brow serum, Bold Brows. Long Lashes were recently named as a finalist in the inaugural Australian Make Up In-dustry Awards in the category of Best Self-Created Independent Make Up Brand of the Year www.longlashes.com.au

COLOURS & FINISHES

LASH & BROWS

BROW REHABILITATION A NEW SERVICE By Jessika Brigginshaw

Brow Rehabilitation is a hot new topic in the beauty industry. It is perfect for capturing those clients that have over waxed or over plucked. It may be a 3-6month process for rehab or up to a year long process- depending on the brows that you are presented with. Clients cannot expect results after just one session, when they are in the rehabilitation process with their brows.

Brow Rehabilitation is firstly about building a relationship with your client and them entrusting you with their brows to bring them back to life. As a skilled brow artist, you need to be extremely confident with your brow sculpting and measuring skills, understanding the golden ratio rule for brows is the most important part. This is how the rehab transformation will take place, through the correct knowledge and skill in shaping.

THE NO WAX ZONE

Creating an arch and building parallel lines back into the brow, is with correct sculpting and measuring ensuring you’re not touching the “no wax zone.” It just takes patience from the client and for them not to TOUCH their brows at all. Every hair is important. If brows are too dense, we will take some weight out of the hair. It is important that clients understand they are under your guidance and care with their brows, and that they do not need to pluck or wax at all on the program. It’s all about educating your client and explaining the process. Measuring is also an integral part of perfecting the ultimate pair of brows. It only adds on a few 52

Beauty Biz Year 11 Issue 4

extra minutes to the treatment, but leaves clients feeling extremely confident in the therapist’s skill and ability. Another part of my rehabilitation program is another hot new trend, Henna. Henna truly is an amazing product as it stains the skin and the hair. It is a natural product and is perfect for filling in gaps in brows, until clients are due for their next appointment. Client feedback in salon has been incredible, and it is a great addition to any salons treatment menu. As it is a cost-effective treatment that will add to your bottom line. Brow design, sculpt and henna charging more than $80 for a 30minute treatment. I have been presented with many case different cases over the years, and the best results always come from a strong client and therapist relationship, and obviously commitment from the client. Before and afters are integral in marketing your salon as a brow rehab specialist. We all know that the perfect shaped brow can give you an instant face lift and how important eyebrows are to the overall look of your face. So, clients are seeing the value in signing up to rehab brow programs.

Recommending a Brow Rehab program to clients that fit the criteria is a great way to secure on going bookings with clients, whilst also giving them an incredible end product- THE MOST PERFECT set of brows. Brow squad has formed a signature method to measure, shape, sculpt and henna design while being time efficient. We are now sharing these secrets with you all. Offering beginner, advanced brow sculpting, handling bold brows, henna application, golden rule ratio method. Also introducing Microblading into salons with beginners, advanced and cosmetic tattooing courses using the brow squad signature style. Brow business is serious business and can truly add so much value to your salon long term. Jessika Brigginshaw is the Owner/Director of Brow Squad training academy, Cosmetic Tattooing by Jessika and B Indulged lash brow skin clinic www.browsquad.com.au www.ctbyjessika.com www.bindulged.com.au

LASH & BROWS

GOING GLOBAL WITH ELLEEBANA

The past few years for Australian brand Elleebana have been nothing short of phenomenal with the company now growing to have head distributors in over 40 countries around the world. There are many contributing factors to the success of the brand such as their innovative formulations in the product ranges and caring approach to customer service, but in particular delivering quality education throughout the world and beauty industry has been a real focus for the company for Managing Director - Otto Mitter. Otto has developed with his team the Elleebana Educators Symposium which has been running for three years now. The symposium has taken place annually in the USA, London and Canada with a main focus on educating the educator. The feedback from this event is extremely positive and has been a huge contributing factor to the brands development and itâ&#x20AC;&#x2122;s educators in 54

Beauty Biz Year 11 Issue 4

continuing to offer high standards of learning and education when it comes to the world of lash and brow application for professional stylists. The most recent Symposium took place in Las Vegas with over 80 Elleebana USA educators attending the event, perfecting their skills and delivery in the art of lash and brow styling and social media marketing. Otto has had a huge year in the world of education, winning educator of the year 2017 at the Australian Beauty Industry Awards, then touring around the Middle East and Europe performing masterclasses and as a guest speaker and international judge at the worldâ&#x20AC;&#x2122;s leading events such as the Lash World Cup in

Amsterdam and League of Lash Masters in Prague, then going on to win Educator of the Year 2018 at the National Association of Lash Artists Awards in Canada. This year Otto has made the finalist line up for Educator of the Year 2018 at the Australian Beauty Industry Awards for individual category and organisation category respectively and with more masterclasses and events booked around Australia and then off to Russia for the Intercharm exhibition in October. You can follow all things Elleebana on Instagram or www.elleebana.com

PROFESSIONAL EYEBROW TINTING

• NATURAL EYEBROW TINTING WITH TATTOO EFFECT • LOW COST PER APPLICATION, OVER 100 + APPLICATIONS PER BOTTLE • GENTLE AND INNOVATIVE FORMULATION • STAYS ON HAIR UP TO 6 WEEKS • NO HYDROGEN PEROXIDE

A luxurious palette of natural shades which can be used individually or mixed together to create the ultimate brow colour for your client. Elleebana’s innovative formula helps to strengthen hair, restore

EDUCATOR OF THE YEAR - INDIVIDUAL & EDUCATOR OF THE YEAR - ORGANISATION

COME AND SEE US AT BEAUTY EXPO AUSTRALIA, STAND L127 FOR LIVE DEMONSTRATIONS & TRADE SHOW SPECIALS

growth and the natural shape of the eyebrows.

elleebana P E AC E • T R A N Q U I L I T Y • B E A U T Y

To find your closest distributor, contact: info@elleebana.com

www.e l l e e b a n a .co m

@elleebana

EVENTS

TICKETS FOR AUSTRALIA’S BIGGEST BEAUTY INDUSTRY EVENT ARE NOW ON SALE! Beauty Expo Australia, the national event for the professional beauty industry, has announced that tickets for its highly-anticipated 2018 edition are now available. Event Director Cory Watson says that Beauty Expo Australia is set for an even more impressive event in 2018, after a hugely successful 2017 expo. “With more than two months to go until Beauty Expo Australia opens its doors, we have already confirmed more than 150 exhibitors, many with multiple brands, that will bring their innovations in skincare, makeup, grooming, and nails for our visitors to explore. We know that a lot of the discoveries that our visitors make at Beauty Expo assist with salon success for the year ahead, and that the event’s inspiring education in the latest trends can provide a competitive advantage in what can be an increasingly challenging market for many businesses.”

NEW HALLS FOR BIG BRANDS

Beauty Expo Australia will return to the worldclass International Convention Centre (ICC) in Sydney’s Darling Harbour, and will this year move to the top-floor exhibition halls of the venue. The halls provide unobstructed space to cater for an increased number of exhibitors. Beauty Expo Australia is delighted that MAC Cosmetics will join its line-up of prestigious beauty brands for the first time this year. MAC will bring its famed professional products and global educators to the event, including 2018 headline speaker Nicole ‘Pinky’ Thompson. Pinky is a Global MAC Pro Senior Artist, known for her makeup artistry that graces the catwalks of global fashion weeks and the pages of glossy magazines. Makeup artists can catch her in an in-depth discussion at Beauty Expo Australia, where she’ll delve into pertinent topics like curating a portfolio, building a makeup kit, working with different clients and how to ensure you get re-booked.

EDUCATION TO INSPIRE AND MOTIVATE

Other headline speakers for Beauty Expo 56

Beauty Biz Year 11 Issue 4

Australia 2018 include leading customer service trainer, Julie Piantadosi, who will lead two of the event’s business education sessions. Julie will share her knowledge on juggling life and work for small business owners, as well as showing beauty professionals successful selling skills. International educator David ‘Brow’ Zhang also returns in 2018 to share his expertise in brows, cosmetic tattooing and microblading. David will hold two sessions over the course of the weekend on the trending topic of microblading, where he will demonstrate his special 6D brow techniques. While single sessions can be purchased, Beauty Expo’s curated educational sessions on topics in dermal therapy/anti-ageing, professional skills, and business are also complemented by great-value education passes. The passes, priced at $210 early bird/$240 full price, enable visitors to attend all educational seminars in the corresponding stream (up to nine sessions per stream) during the two-day event.

THE BEST IN BEAUTY

Beauty Expo Australia will showcase the best brands covering skincare, makeup, grooming, nails and salon- relevant technology at its 2018 event. Some of the brands that visitors will see on the show floor this year include Mancine Cosmetics, Dermalux LED, Ultraceuticals, France Medical, MAC Cosmetics, Murad Australia, Pelactiv, Caronlab Australia, INGLOT

Cosmetics, Makeup Net, Crown Brush, Image Skincare, TechnoTan, Pure Fiji, Lycon Cosmetics, Comfortel Furniture, Pevonia Botanica, Young Nails Australia, MODELROCK Lashes, Bodecare, Lashd App, and so many more. Visitors can see the full list of exhibitors on the Beauty Expo Australia website.

COMPETITIONS TO ELEVATE THE INDUSTRY

In 2018, Beauty Expo Australia will host the Face2Face Makeup Awards and Nailympia Australasia competitions, celebrating exceptional skills in makeup and nail artistry, respectively. Each year the competitions help to raise the industry bar by recognising talented professionals and giving them a platform to showcase their technical and creative abilities. Free educational demonstrations on the event’s stages, exclusive show specials and the opportunity for networking and discovering the latest innovations on the show floor are all included in a two-day Beauty Expo Australia ticket ($25*). Educational passes are priced at $210*, while single sessions are priced from $105*. *Early bird closes midnight 27 July. Does not include workshops. www.beautyexpoaustralia.com.au

AVAILABLE NOW AVAILABLE NOW AVAILABLE NOW

Lip Lava Lip Lava Liquid Lipstick Liquid Lipstick UNDRESSED COLLECTION

UNDRESSED STRIP DOWN AND FALL COLLECTION IN LOVE WITH OUR NEW UNDRESSED COLLECTION COLLECTION OF PERFECT NUDE TONES. DESIGNED TO STRIP DOWN ANDTONE FALL(OR IN MOOD) LOVE THERE WITH IS OUR NEW MATCH EVERY SKIN A SHADE STRIP DOWN AND FALL IN LOVE WITH OUR NEW COLLECTION OF YOUR PERFECT NUDE TONES. NUDE”. DESIGNED TO YOU CAN CALL OWN “PERFECT TREAT COLLECTION OF PERFECT NUDE TONES. DESIGNED TO MATCH EVERY SKIN TONE (OR MOOD) THERE IS A SHADE YOURSELF, YOUSKIN DESERVE IT!(OR MOOD) THERE IS A SHADE MATCH EVERY TONE YOU CAN CALL YOUR OWN “PERFECT NUDE”. TREAT YOU CAN YOU CALLDESERVE YOUR OWN “PERFECT NUDE”. TREAT YOURSELF, IT! YOURSELF, YOU DESERVE IT! • Bright, Bold, Ultra-soft Matte Finish • Long wearing formula goes on opaque, dries instantly • Bright, Bold, Matte Finish and lasts for Ultra-soft hours • Bright, Bold, Ultra-soft Matte on Finish Long wearing formula opaque, dries instantly • 3 x more pigment thengoes those on the market • Long wearing formula goes on opaque, dries instantly and lasts for hours • Micro absorb technology makes color bullet proof lasts pigment for hours then those on the market • and 3 x more • x more pigment then those on the market • 3 Micro absorb technology makes color bullet proof • Micro absorb technology makes color bullet proof “STARK” (Pale Pink Nude) BD-MLL-9620

“STRIPPED” (Soft Melon “STARK” (Pale Pink Nude) BD-MLL-9619 BD-MLL-9620 “STARK” (Pale Pink Nude) BD-MLL-9620 “EXPOSED” Coral Nude) BD-MLL-9618 “STRIPPED” (Light (Soft Melon BD-MLL-9619 “STRIPPED” (Soft Melon Nude) BD-MLL-9619 “IN THE BUFF”(Light (DustyCoral Pink Nude) BD-MLL-9617 “EXPOSED” BD-MLL-9618 “EXPOSED” (Light Coral Nude) BD-MLL-9618 “AU PinkNude) Nude)BD-MLL-9616 “INNATUREL” THE BUFF”(Perfect (Dusty Pink BD-MLL-9617

Contact Bodyography today “IN THE BUFF” (Dusty Pink Nude) BD-MLL-9617 “NAKED” (Light Brown Nude) BD-MLL-9615 “AU NATUREL” (Perfect Pink Nude)BD-MLL-9616 for stockist information “AU NATUREL” (Perfect Pink Nude)BD-MLL-9616 Contact Bodyography today Contact1300 Bodyography today “NAKED” (Light Brown Nude) BD-MLL-9615 964 “NAKED” (Light Brown Nude) BD-MLL-9615 for stockist263 information for stockist information 1300 263 964 1300PARABEN 263 964FREE • CRUELTY FREE • VEGAN • GLUTEN FREE • MADE IN USA PARABEN FREE • CRUELTY FREE • VEGAN • GLUTEN FREE • MADE IN USA www.bodyography.com.au PARABEN FREE • CRUELTY FREE • VEGAN • GLUTEN FREE • MADE IN USA Bodyography Australia

6/204 Roberts Rd, Airport West, VIC, 3042 P: (03) 9331 5019 • P: 1300 263 964 Bodyography Australia E: info@bodyography.com.au Bodyography Australia 6/204 Roberts Rd, Airport West, VIC, 3042 6/204 Rd,•Airport VIC, 3042 P: (03)Roberts 9331 5019 P: 1300West, 263 964 P: (03) 9331 5019 • P: 1300 263 964 E: info@bodyography.com.au E: info@bodyography.com.au

www.bodyography.com.au www.bodyography.com.au

Bodyography Cosmetics is an environmentally conscious company. Bodyography Cosmetics is an environmentally conscious Bodyography Cosmetics company. is an environmentally conscious company.

EVENTS

HAIR AND BEAUTY TAKES OVER BRISBANE The 4th annual Brisbane Hair and Beauty Expo entertained, inspired and educated just under 7,000 industry professionals across the two-day show.

Staged on Sunday 29th & Monday 30st July at the Brisbane Convention & Exhibition Centre, the event saw visitors travel from near and far, including regional Queensland, Darwin, Sydney, Melbourne, Perth and New Zealand. The Expo attractedindustry experts and educators including Lorna Evans, Rae Morris, Papas + Pace, Richard Kavanagh, Brad Ngata, Gay Wardle, Charlotte Ravet, Jules Tognini, Faye Murray and Nicole ‘Pinky’ Thompson – all as part of its Extended Education Program, which saw 500+ people learn valuable techniques, skills and information across a variety of topics. The Expo’s expanded Sunshine Pro Series Competitions were once again a stunning feature on the Expo floor. Over 500 industry professionals competed in the Emendee Nail Competition, Pravana Hair Competition, Redken Brews Barbering Competition, LashJoy Lash Competition and the Crown Brush Makeup Competition. All these competitions provided industry peers the opportunity to test their skills and go head-to-head for great prizes and most importantly, the prestigious titles. The inspiration and education continued across the Salon Cash Centre Stage, Timely Spotlight Stage and Horatio & Finn Barbershop Stage. Over 40 free presentations were incorporated into the all- inclusive entry ticket price. 58

Beauty Biz Year 11 Issue 4

The Centre Stage provided immense talent in a range of different disciplines. This included showcases by local salons and artists Elysium Hair, Jack Horton Hair Boutique, Mia Connor, plus appearances by Avant Garde extraordinaire Shaun McGrath (presented by Unite) and an international master class by Sean Maloney MUA from the United Kingdom, all perfected hosted by guest MC Geoffrey Herberg. The inaugural Australian Make Up Industry Awards had a gallery of all finalist’s collections on display where attendees were asked to vote for their favourite in an industry first for the AMIA ‘Peoples Choice Awards’. The inaugural AMIA’s, owned by mocha publishing, were held on the Sunday night incorporating ‘Industry night’ for the hair and beauty people in town at Cloudland, Fortitude Valley. Brisbane Hair and Beauty Expo were proud to be amongst the sponsors of the event and owner, Jason Greenhlagh presented the People’s Choice award to Katie Smallmon, With over 88 companies on show, the Expo featured a stunning range of quality industry brands and suppliers, with deals and special offers galore. Just some of the many brands on show at the event included PONi Cosmetics, Pravana, Silk Oil of Morocco, Inglot, Excellent Edges, Young Nails, Professional Use, Comfortel Furniture, GlamPalm, iCandy Scissors Australia, Depot, Wahl, Dessata, Techno Tan, Crown

Brush, plus many more. Expo Founder and Manager Jason Greenhalgh was extremely excited with this year’s Expo feedback and the event’s future potential. “Once again, we are so appreciative of the industry support of the 2018 Brisbane Hair and Beauty Expo. They have voted with their feet as this industry event continues to go from strength to strength. “The increases we are experiencing year after year are amazing. There is no doubt that the Brisbane hair and beauty industries are in good shape. “As Queensland’s premier hair and beauty event, we continue to look for new ways to take the event to the next level. We are already planning for 2019 and look forward to welcoming the industry once again with open arms,” stated Greenhalgh. “We are grateful to all those who supported this year’s event – our sponsors, partners, exhibitors, educators and visitors. The event will only be as strong as the support provided by the industry.” The 2019 Brisbane Hair and Beauty Expo will be held on Sunday July 28th & Monday July 29th 2019.

“thank you for your kind donation!”

Samuel Johnson

Throughout the Month of May, the Hair, Beauty and Barber industries got together and collectively raised

$33,153.00

We are now proud members of the loveyoursister village!

Mocha publishing has kicked off our 2018 partnership with loveyoursister.ORG in right royal fashion with over 50 hair and beauty salons and barbershops raising over $26.000 so far and that figure is still growing! Some salons are still raising money in July and August! THANK YOU to everyone who participated ❤ We will continue with more activity until the end of the year, so stay tuned!!! # KICKINGCANCER IN THE FACEHOLE Because of Your Generosity and Efforts more research will be carried out to find a cure for cancer and we are well on the way to reaching the LYS $10 million goal mocha publishing is an official fundraising partner to loveyoursister.org

MAKE UP SHOP

1. CERTIFIED ORGANIC CREAM EYESHADOW BY INIKA ORGANIC

INIKA Organic Certified Organic Cream Eyeshadow offer a flush of colour, amazing stay-ability and are crease-proof! The crème eyeshadows can also be used as a base layer to create a beauty canvas on which you can build other colour using INIKA Mineral Eyeshadow. Available in: Pink Cloud and Champagne. www.inikaorganic.com/au

2. LIP NOURISH BY LÜK BEAUTIFOOD

Lip Nourish is a unique collection of recipes which feeds the lips with nutrients, protective antioxidants and anti-inflammatory’s while providing lasting hydration and protection. • Avocado, sesame oils and cacao butter deeply moisturise lips. • Beeswax and lecithin lock in moisture. • Ginger and spices are rich in anti-inflammatory’s. • Citrus rich in Vitamin C helps neutralise free radicals. No synthetic dyes. No artificial flavours. No synthetic fragrances. No parabens or chemical preservatives. No phthalates. No petrochemicals. No nut oils. No synthetic emollients or silicone or lanolin. No lead or heavy metals. No Glycols (PEG’s). Just clean food, pure plant oils, mineral pigments, food active ingredients http://www.probeautysolutions.com.au/contact/

3. BEAUTY LASH LINER BY KAT VON D

The First-Ever Liquid Liner for the Waterline. This ultra-pigmented formula was created with one goal in mind: an easy eyeliner for the notoriously difficult waterline that lives up to the hyper-performance standards of Kat Von D Beauty. Lash Liner is a high-precision, waterproof liquid eyeliner in the ultra-pigmented, best-selling shade “Trooper Black.” Using liquid Lash Liner on your waterline is so easy – just dip and dab! Dip the soft-tip applicator into the Hybrid Fluid-Gel formula (made with clay binding ingredients for an ultra-rich texture that glides effortlessly) then dab along the inner rim and waterline. The result: an intense, precise line that doesn’t run or smudge, and dries down in 15 seconds or less for all-day wear. It’s the perfect bottom lash complement to Tattoo Liner. KatVonDBeauty.com

4. CANVAS EYE MOUSSE PRIMER BY BODYOGRAPHY

Bodyography Canvas Eye Mousse Primer is a vitamin-enriched, crease-proof eye base that protects and brightens the delicate eye area. It evens skin tone and redness to allow eye shadow colour to show true. It contains the powerful antiageing ingredient dermaxyl and essential vitamins A,C and E to combat free radicals in the sensitive eye area. Available in: Cameo (light/medium) and Bisque (medium/dark). To use, apply over lids with a brush or fingertips, blending from the lash line to the brow bone. It is also suitable for use over concealer to provide extra coverage against dark circles and fine lines. www.bodyography.com.au

5. MASTER OF ILLUMINATION HIGHLIGHTING KIT BY GARBO & KELLY

Garbo & Kelly Master of Illumination Highlighting Kit is a highlighting kit that delivers an illuminated and flawless skin finish. It has a combination of four highly pigmented shimmer shades and two matte shades in warm and cool tones. Emphasise the cheek and brow bones for an instant lift, creating a youthful and healthy glow. Use in conjunction with Garbo & Kelly Contour Palettes. Apply with Garbo & Kelly Contour Brush for the face and Eyeshadow Brush for the brow bone. www.garboandkelly.com

Lash & Brow Essentials Pallets

Refillable

Eyeshadows Eyeliner s

e Acc

ie r o s

Penci ls

as Mascar

stageline.com.au Follow us on:

Stageline Make Up Australia

Lights

stagelinemakeupaustralianz

BEAUTY SHOP

1. SEAWEED BODY SCRUB BY AKUKA

A thick granulated body scrub with nutrient rich Seaweed and Pacific Sea Salt submerged in a base of softening Coconut and Almond Oils to exfoliate the skin leaving it smooth, supple and glowing. The addition of Green Clay deeply purifies and clears the pores. This is a natural skincare product and therefore does not contain microbeads or microplastics, which are harmful to our environment and marine life. www.akukaskincare.com.au

2. CLEANSING MILK WITH DMS BY DERMAVIDUALS Formulated with DMS this cleansing milk is designed to remove pollution and makeup while nourishing the skin. Free from emulsifiers the cleansing milk has a similar structure to a DMS Base Cream so is gentle and cares for the skin www.dermaviduals.com.au

3. GLYCOLIC ACID ACTIVATOR BY MEDIK8

Medik8’s best selling blemish moisturiser now comes with a Glycolic Acid Activator, taking it to the next level. Balance Moisturiser (previously known as betaMoisturise) and Glycolic Acid Activator work synergistically to give skin the ideal environment to fight blemishes. The Glycolic Acid Activator supercharges the benefits of the moisturiser, resurfacing the skin for optimum results while Balance Moisturiser balances the complexion and boosts hydration, leaving a mattifying effect that looks flawless underneath make-up. www.medik8.com.au

5. ULTRA LITE OIL-FREE MOISTURISER BY ENDOTA

Australia’s leading wellness brand endota, have added a revolutionary Ultra Lite Oil-Free Moisturiser to their endota new age range, the next step in their antiageing journey. Designed specially to deliver hydration, in order to achieve healthy, balanced, clear skin, this lightweight moisturiser will leave nothing but smooth, supple, youthfullooking skin behind.Keeping oily skin in check, the unique formula diminishes the appearance of fine lines and wrinkles, and helps improve firmness and elasticity. www.endotaspa.com.au

4. REJUVENATING EYE SERUM BY MEDIK8

This intensive serum has been formulated with encapsulated retinyl retinoate and multi-weight hyaluronic acid. Harnessing the unprecedented power of Medik8’s patented vitamin A molecule, this advanced serum sinks deep into skin to smooth fine lines, wrinkles and crow’s feet. Gentle yet highly effective, this lightweight eye serum can be used across all skin types without causing irritation to the delicate eye area. www.medik8.com.au

6. MERMAID FACIAL OIL BY SALT BY HENDRIX

Highly moisturising yet light as a feather. This beautiful oil is designed to assist with improving skin elasticity and will be absorbed quickly on the skin. Rich in Omega 6, Omega 9 fatty acids, Vitamin A and E, linoleic and oleic acids, this facial oil is a super food for your skin. www.saltbyhendrix.com

7 7. WILD EARTH COLLECTION BY CND Mother Earth gives us so much, including a magnificent colour palette that endlessly inspires fashion. Revel in her earthly delights this season by incorporating CNDTM’s new Wild Earth Collection into nail offerings. Technicians now have the perfect offering to help clients feel reconnected with nature. www.cndshop.com.au

8. RAW ORGANIC HONEY FACE MASKS BY SRSLY HONEY

Srsly Honey is an all natural skincare brand that specialises in made to order, Australian Raw Organic Honey face masks. Chloe McCormack started the business after a chance encounter with the power of using raw organic honey to treat her own skin grievances. She was so pleased with the results that she began workshopping her own honey based skincare. After trialling and testing different formulas, she landed on a mix of potent natural ingredients that worked together to treat acne breakouts, brighten the complexion and create a natural glow. www.srslyhoney.com.au

9. CONSTELLATIONS CLEANSING OIL BY LUX AESTIVA

Lux Aestiva are set to launch their Constellations Cleansing Oil, a beautiful new cleansing oil that melts away impurities and leaves skin clean and fresh. This 100% vegan and natural oil is a gentle, yet effective cleanser for all skin types, here to change the way you cleanse your skin forever. Please find more information below and attached. Lux Aestiva have also reformulated their Babushka Oil and updated some of their product packaging and images including the Prickly Pear Oil. www.luxaestiva.com

10. INTELLISHADE® TRUPHYSICALTM BY REVISION SKINCARE®

Revision Skincare® a pioneer and leading innovator in the physiciandispensed skincare market, introduces the next generation of antiaging moisturizers with the launch of Intellishade® TruPhysicalTM. An industry first, this 5-in-1 tinted moisturizer contains 100% allmineral broad- spectrum SPF 45 with absolutely no hidden chemical sunscreens. Intellishade® TruPhysical’s multi-action formula, containing 20 age- defying ingredients, helps to correct, protect, conceal, brighten and hydrate the skin for comprehensive anti-aging benefits in just one step. www.envogueskin.com.au/products/revision-skincare/

11. ANTI-AGEING FACE TAN SERUM BY LA MAV

Packed with anti-ageing benefits, this newly introduced must-have beauty product is formulated with health benefits to improve the condition of your skin and achieve a beautiful, natural glow. These tanning products are infused with Magnesium, which is a co-founder in enzyme systems that regulate biochemical reactions in the body, including muscle and nerve function, protein and bone synthesis, and blood glucose and blood pressure regulation. Magnesium also supports the production of collagen and elastin in the body, forming connective skin tissue that plumps and firm the skin, creating a more youthful, glowing appearance www.lamav.com.au

12. GOLDWATER ANTI AGEING BY SASS JAPAN

Merging traditional Japanese skincare practices and ingredients with cutting edge technological research, global skincare brand, SASSOU JAPAN, today launches its Goldwaver anti-ageing line in Australia. Pioneering the use and application of natural plant extracts and 24K gold leaf, SASSOU JAPAN emerges as a luxurious skincare solution for Australians seeking to address signs of ageing including dark spots, dull skin tone, fine lines, wrinkles, dehydration and environmental damage www.sassou.com.au

13. MESOESTETIC AMPOULES BY PHARMA GROUP

Ampoules are highly effective home treatments that have boomed in recent years. The mesoestetic ampoules now come with an ampoule holder in every pack as well as a reusable cap and lid making it even more appealing to the consumer. These highly concentrated and exclusive formulas are contained in individual, sterile, sealed glass ampoules to ensure optimal dosing of the active ingredients for visible results. They are backed by in vitro and in vivo studies and dermatologically tested. www.advancedcosmeceuticals.com.au

13 12

NAILS SAVING THE WORLD FROM BORING NAILS

ONE CLIENT AT A TIME Nailed by LaRouge is a newly opened flamboyant Nail Art Boutique located in the heart of Parramatta, founded by creative entrepreneur and former Burlesque sensation, Lauren LaRouge, a specialist on all things bling, bright and beautiful.

Nailed by LaRouge unleashes high fashion glamour and frivolity onto the fingers of women throughout Sydney, offering to ‘save the world from boring nails, one client at a time’. After setting up a shop in the heart of Kings Cross, LaRouge, was set to open up her own creative salon in Sydney’s buzzing art scene, offering impressive hand-painted nail art to clientele ranged from dancers to lawyers. Lauren knows her clients well and with her creative eye continues to be ahead of the curve when it comes to fantastic nail art trends. “My clients like me, love all things blinged up and fabulous, so anything shiny is always a winner. I think it’s only going to get bigger and better in Australia. Bring on the bling, baby!” says LaRouge. 64

Beauty Biz Year 11 Issue 4

Out-there nails have never been more in vogue – look no further than Cardi B, zeitgeist queen of the moment, who is never seen without blingedout nails, or Blake Lively’s Met Gala talons, which proved that nail art isn’t niche any more – it’s gone mainstream. And it’s Lauren who’s bringing these trends to Sydney-siders as she works her magic, transforming them into walking masterpieces of Nail Art. Creations can be 2D or 3D, and can feature anything from pearls, seashells, diamantees, and crystals, to metal embellishments, gold or silver and copper leafing, bows, roses, holographic finishes and of course, custom hand sculpted acrylic embellishments - meaning the sky is the limit when it comes to design. With inspiration everywhere – Lauren quotes her mood, her dress sense, and celebrity style as

influences – the world is quite literally your oyster in terms of design. And if there’s something specific you want, she’s more than happy and able to accommodate. The more inventive Lauren can be, the better! If Australia’s most requested Shellac colours are anything to go by (six of the top ten are all nudes), it’s time to up your nail game, show off a bit of your personality and let Nailed by LaRouge loose on your talons. Lauren’s vision is simple; Death to Dull Nails Darling! With her bold, creative and innovative designs she’s only a lick of polish away from completing her stylish mission. www.nailedbylarouge.com

ESSION OF

SALON

& TRADE

EXCLUSIVE

A Business in a Box!

BUSINESS

GROWING YOUR BEAUTY BUSINESS

By Kelly George, Kelly George Aesthetics

There are no hard and fast rules on what percentage growth is considered respectable. Countless variables will affect individual growth, including number of staff, types of treatments offered, geographical location and how long your business has been operational. In fact, according to the Australian Bureau of Statistics, roughly 60% of small businesses fail in the first few years. Perhaps we can already claim “success” merely on the fact that we are among the 40% who managed to survive the stats! In reality however, we want more than to have simply “bought ourselves a job”. We want to be profitable and we want to see “growth”.

Most entrepreneurs agree an “acceptable” year-on-year growth rate is one in-line with inflation. In Australia, over the last 60 years, the average inflation rate sits at around 5%. At the other end of the scale, Business Insider reported that Australia’s most lucrative businesses enjoyed a growth rate of around 59%. So, what rate of growth should we aim for? And more importantly, how do we achieve it? 66

Beauty Biz Year 11 Issue 4

“I have plans, big plans!” No doubt you know exactly where you want to be in your head, you can see it all so clearly. But have you actually planned it out? Do you have a Business Plan? A Marketing Plan? A Financial Forecast? Have you set goals for what growth you would like to see, AND how you will manage that growth? There is nothing more detrimental to a business than growth it can’t cope with.

In 2018, my business grew by a staggering 1,194%. Despite this, I still managed to take time off throughout the year, work on my consulting business, and plan for my second clinic. I wasn’t chasing my tail trying to keep up with this rapid growth… because I had planned for it. Not only do I have a business plan, I refer to it often and I update it annually. One of the most important (and useful) aspects of my business plan is the treatment forecast. I plan exactly

how many people I believe will walk through the door for each treatment each month (based on forecasted growth and current client retention rates, which sit at around 95%). Through this process, I could roughly forecast that by August 2017, I would need an additional staff member, and by April 2018, another one. I was then able to advertise for new staff early, take the time to find the right person, and ensure ample time for adequate training. Staffing is the single most important aspect of running your business. The right staff will help you achieve all your goals. The wrong staff will quite literally ruin you. Never settle for second best, it will only cost you more in the end. When you find the perfect team members, pay them well, reward them often and make sure they are happy and fulfilled. The right staff will make sure all the new clients walking through your door not only come back, but bring their friends with them next time! “I’m ready!” OK, you have all your plans in place, you know what you’re aiming for and you have your dream team ready to roll. So how do you ensure consistent growth?

1. VALUE YOUR CLIENTS ABOVE ALL ELSE. BUILD THEIR LOYALTY.

The bottom-line cannot be your driving force. For true success in this industry, the desire to help your client must genuinely trump your desire for money. Of course, we run a business to make money, but if your clients feel like all you want to do is sell them everything you have, not only will they leave empty handed, they won’t come back. Alternatively, if you sell them the ONE treatment or product that you know will address their main concern (even if it’s the least expensive item on

your shelf), they will go home, see results, and feel a sense of loyalty to you. They will appreciate that you were honest. That you were different to all the other people they have come across in their life that sold them a 7-step regime that didn’t work. They will trust any suggestion you have in the future and come back year after year. Best of all, they will tell all their friends about you too!

school advertising strategies irrelevant. Strong, consistent branding, delivered effectively through the appropriate channels is the only way to connect with the next generation of potential clients. Unless you’re a millennial or have a solid background in marketing and digital media, I strongly suggest you hire an expert to help you with this one.

Some of my longest running, top tier clients started their journey with me after I suggested just 1 cleanser for $55. Which brings me to the 2nd most important tip (and my business philosophy):

Growing your business and building your brand takes time and dedication. You need to be prepared for a slow start, some boring days waiting for the phone to ring and a few stressful “cash-flow” moments. In the end however, if you’re genuinely passionate about what you are doing, you can build something great.

2. GREAT SKIN IS ACHIEVED THROUGH SCIENCE, NOT MARKETING.

If your products are science-based, and I mean really formulated to work at a cellular level, you simply cannot go wrong. My $55 cleanser strategy works because that cleanser really is the best thing anyone can do for their skin. It works for acne, dullness, congestion, pigmentation and for general anti-ageing. If what you sell doesn’t work for at least 98% of your clients, don’t sell it. Don’t listen to all the hype from your sales representatives. Do your own research, look at the science, read reviews and most importantly, try it out for yourself.

3. BRANDING – WHO ARE YOU?

We live in a highly visual, social media driven world where everyone likes to indulge in a little self-promotion. Social platforms are saturated with aesthetically pleasing feeds, making it harder and harder to stand out from the crowd. Younger generations rarely watch free to air TV, they don’t read the newspaper and they certainly don’t listen to the radio – making old

Kelly George is the Founder and Director of Kelly George Aesthetics, a cosmetic clinic based in Tamworth, NSW. In just 3 years Kelly George Aesthetics has become one of the leading skin and antiageing destinations of its kind. Kelly has successfully built her brand and seen rapid growth within her business. Kelly graduated as a Registered Nurse in 2014 and launched Kelly George Aesthetics in early 2015. Now as a Registered Aesthetic Nurse, and with 12 years’ experience under her belt, Kelly specializes in solely medical-grade preventative and anti-ageing treatments. Beauty Biz Year 11 Issue 4

BUSINESS THE BIG ASK

HOW TO NARROW DOWN YOUR NICHE By Lisa Conway

Knowing your target market is crucial to the success of your beauty salon, clinic or day spa, and with the technology available to you today, there’s never been a better time to narrow down and develop your niche. In today’s information age, consumers can readily educate themselves. Just a few clicks on Google and they’ve tracked down an amazing depth of info and have the exact experts they’re seeking in their sights. Lashes, tans, injectables, skin rejuvenation, hair removal and whatever else they need is at their fingertips. They can find the answer to millions of questions without leaving their home. Defining and developing your beauty niche will help you stand out online. Let’s face it, these days your business is what Google says it is. The beauty industry is evolving and your business is either part of the progress or it’s not. Savvy salon owners are moving away from the general store (we do everything) beauty salon. Yes, our industry is being very tightly niched. 68

Beauty Biz Year 11 Issue 4

Not convinced? For a moment, imagine the eyerolling a brow bar, hair removal clinic or dermal therapy specialist clinic would have caused just twenty-five years ago. They were unheard of! Before you rush out and niche the heart out of your beauty business, I ask you this: Do you even know your target market? Start here. Gather a list of your top 50 clients – the ones who spend the most money and time with you, the ones who frequent your business and refer their family and friends. Look for patterns, things that tie them together. Are they male? Female? What age? Are they mums? The more you understand your target clients, the better you can communicate with and serve them.

Once you know your target audience go ahead and take these ABC steps: A. Find out what they want. B. Go and get it. C. Give it to them, over and over again. It sounds so simple! Yet many salon and clinic owners don’t get it. Let me help with these top three guidelines to keep you on track when getting to know your niche.

1. DISCOVER WHAT DEFINES YOUR NICHE MARKET

Your client niche can be defined in a myriad of different ways: by your services, by age, by gender, by geography, by income, even by the TV shows they watch. Let’s look at some “age” niches. You might be a salon specialising in acne

treatments. It’s unlikely you’ll have clients aged over 60 and your niche is probably further defined as teenagers and those up to 28 years of age. Or maybe you’re known for anti-ageing treatments, in which case your target clients are likely to be 30-plus years of age. A business focus on natural or organic products and services will probably appeal most to the 25 to 45 age group. It’s not rocket science. It’s understanding that you don’t have to be all things to all people. Go back to your 50 fave clients and find out who they are and what they want.

2. LOOK FOR THE SECONDARY NICHE AND TAILOR TO SUIT

Every niche has a secondary niche – one that will help you to understand your client base even better. At ZING, our niche is primarily women. Sure, we have some males but half of them are gay so the feminine energy is super high. We’ve also found that most salon owners we work with have both a business and a family. Our secondary niche is females aged between 25 and 45 years who are largely mums. What best defines this secondary niche? That they’re extremely time poor. We need to address the issue of time first or they won’t get to where they want to be. So first we teach them how to implement systems and delegate tasks in the salon … and it inevitably helps them manage better at home, too. It’s why we use a lot of language centred on saving time and freeing up hours – it’s what really connects us to our niche market. For your audience, it might be working with injectables and heavy-duty beauty for a client base averaging 35 years of age. Perhaps talking about After Pay or other payment

options appeals to this group. An older client base, say over 50 years of age, is more likely to be attracted to a direct debit plan. The key is discovering what makes your niched market tick.

3. ASK THE RIGHT QUESTIONS

You only need to ask! The most effective way to understand your clients is to pose questions around what you need to know. Would you like to see more education around makeup? Are you interested in the different types of skincare available to you today? Posing questions to your clients and listening to their answers should be part of every service. And, from time-to-time, a more formal survey is warranted. You could even use your social media platforms to get the answers you need. Target your questions, and ask away. Do our trading hours work for you? Would you prefer to visit our salon/clinic on a Tuesday evening rather than a Saturday morning? One salon we worked with asked clients whether they struggled to remember when to apply what skincare product. They did! So the salon printed stickers with AM and PM on them so clients could easily label their bottles. Happy clients, happy salon. Over to you. Set your salon or clinic business apart from your competitors – get to know the inside of your niche market then use what you know to reach out to clients, communicate in their language and deliver the services they’re seeking. Start now. Go! For more salon team wisdom, email me at lisa@zingcoach.com.au, visit my website, find my video tips on YouTube, join Cub ZING or read my latest book Your Salon Retail: the no-nonsense, no-hype guide to kick-arse retail in your salon business. www.zingcoach.com.au

Beauty Biz Year 11 Issue 4

BUSINESS

HOW TO IMPROVE YOUR MARKETING TO AN

AWARD-WINNING STANDARD By Narelle Lancaster

I’ve been judging the marketing criteria for the Australian Beauty Industry Awards for a few years now, and without wanting to over egg the situation, the entries are getting better and better every year. This clearly excites me! So, congratulations to the amazing winners – your marketing is on track and evidently working for you – well done.

2017 ABIA WINNERS

Whether you are a marketing category finalist or thinking about entering your marketing next year, here’s some tips for making your marketing to an award-winning standard – whether you enter the ABIA Awards or not.

MEET THE BRIEF

If you are planning on entering the Awards, make sure you fulfil the criteria and deliver everything that is being asked. Sounds a bit basic doesn’t it? But you would be surprised how many entries leave off important info, don’t respond to all

Beauty Biz Year 11 Issue 4

criteria or rush their submission and forget critical elements.

START EARLY

Seriously, there is a lot to be done. Award winners know this and make sure they have their marketing plan humming along months in advance. They know to flag successful campaigns, they look at what competitors are doing, they notice the industry influencers, they seek out businesses doing well and look at how they present themselves/their brand/ their promotions. They realise things take

time – new website/brochures/logo/collateral can take weeks to prepare and disseminate to consumers. Gathering materials and examples for Award entering can be time consuming – have a highlights pin board handy and chalk up those wins throughout the year, keep them in the one place for a collated success reminder of all your good work.

IDENTIFY THE HIGHLIGHTS

Have a look at the successful ideas you have delivered with your marketing in the previous 12 months. What have you achieved? For some

2017 ABIA Australian Beauty Salon/Spa of the Year (4 Treatment Rooms or Less) - The Temple Skincare

2017 ABIA Australian Beauty Salon/Spa of the Year (5 Treatment Rooms or More) - Keturah Day Spa

this will be a moment of puffed up smugness – lots of unique strategies, delivering healthy results and plenty of examples to choose from, for others a horror reminder that very little was achieved. Think about it. Why didn’t you do what you planned? No time? No money? A case of too much time working in my business to work on my business? Only you can change this.

BELIEVE IN MARKETING

Marketing does often get a very bad rap. Admittedly there are terrible charlatans out there – it really pays to shop around and use someone qualified and credible. You can always find an expert or consultant through the Australian Marketing Institute (AMI: www.ami.org.au); they have a database of Certified Practicing Marketers who meet a very strict criteria and prove their success to be accredited. Certainly, they can set you on the right track. Realise nothing is free in marketing. Nothing. Advertising, marketing, media, PR they all have a cost. Even social media. You will need to set aside some budget for marketing – but it’s how you invest that money that counts. Don’t waste money on a print ad if all your customers are word of mouth referrals, do spend on boosting your socials if many of your newer customers found you there or if your customer base interact with you there. Have a look around on social media yourself for influencers and tastemakers – maybe this would work for you? By assessing and investigating your own customers you can determine where your market is, and only then should you allocate some budget to potential targeting. Remember to include the results in your Award application!

PROVE IT

The very best entrants can prove their marketing success. They show data. They include evidence. They want judges to see their success. They want to win. They take every step to illustrate how marketing strategy pulled off a mean feat for their

business. How they developed marketing plan/ campaign/material and produced a favourable outcome and why it was an accomplishment. Do this – proving it wins hands down over talking about it.

REVIEW PAST WINNERS

Have a look at the category winner – really pick apart their marketing. What are they doing that you don’t do? Look for inspiration and hints that you could adapt. Until you see an exemplar you won’t know how you compare – its only then entrants have ‘ah-ha’ moments and get a feel for where they can improve. I like to know what I’m up against, I’m sure you do too and reviewing others often helps to see how close (or far away) you are.

DRAFT IT

Too often people underestimate how much time is involved in drafting a successful application (for anything, not just the ABIA Awards). Winners craft and draft (and redraft, often more than once) to ensure they submit their very best application. This means no spelling or grammatical errors, correct images in place, perfect file uploads, evidence of their marketing collateral, proof of marketing success and strategy. Drafting takes time, winners have been known to have put

weeks in to their entry – almost exclusively after hours.

REMOVE ANYTHING NEGATIVE

Don’t be tempted to pad out your submission. It’s better to have zesty, short success stories than token good work with bonus (not so good) examples. Sometimes it’s more beneficial to wait until next year to apply with more concrete submissions. Winners never present negatives – unless it lead to a super positive outcome! It’s evident that winning an ABIA is an exciting achievement. Keep these handy tips in mind and get ready for next year. Something for you to remember to say to yourself… “Someone has to win – it could be us!” or “Imagine our success!” Narelle Lancaster is a Certified Practicing Marketer and Fellow of the Australian Marketing Institute, a lecturer in advertising at RMIT University, an independent researcher and Director of MKTG – a marketing consulting agency. She also holds a beautician diploma.

Beauty Biz Year 11 Issue 4

THE POWER OF THE PERFECT IMAGE By Otto Mitter

Have you ever performed the perfect brow sculpt or lash lift and then you come to “taking a photo” to showcase your amazing skills, only to sit there swiping the screen a million times and scratching your head in disbelief as to why it doesn’t look as good as you see in real life? It is undeniable that the beauty industry is forever evolving, so is our marketing and social media platforms and the opportunities to attract new and potential clients through the art of a perfect image. Importantly you now have the technology and skills to do this for yourself! Having a strong social media presence and extensive portfolio of treatments you have performed are essential in attracting new interest and building client trust with-in your business. This makes it incredibly important to ensure that we are promoting quality images on all our media platforms. However, getting that “perfect” image is something that a lot of therapist’s struggle with. After all we went to beauty school, not photography school right? Well maybe some of you did, but for most of us we had to work it out the hard way. Here are some great tips for ensuring your images get that wow factor and boost your social media and marketing profile. • Good Quality Camera/Phone – ensuring that you have a good quality phone or camera is step one to getting the perfect image. It really does make a huge difference, I see in classes all the time that the latest phones produce the best quality images. If your phone is old in technology and/or pixels are outdated, the images can come out blurry and a little distorted when using them for ad-vertising your treatment or showcasing your amazing work! They also may not stand up against other people’s work who are using the latest technology. A pixelated image without that clarity does not give the client a true indication of your work. We want the photos to be clear, crisp and of high resolution. I use a Samsung S9 Plus and every time I take photos for students in a class they all go WOW! It has the best camera in my opinion, although iPhone X is great as well. • Good Lighting – Good lighting is imperative. There are many different options on the market to help you with your photography skills in the way of lighting. Some of the tools that we find useful are selfie lights (USB chargeable light that attach to your mobile phone) These are fantastic for eyelash extensions and Lash Lift photos as you can get the ring around the pupil in the eye that really draws your viewer into the photo. Ring lights, traditional magnifying lamps,

Glamcor lights, and great natural lighting are all very handy to have to brightening up the area you need to capture. • Angles – Poor angle selection can make or break a photo. Choosing an angle that shows off both your work and the enhancement you have performed of the client’s natural features will ensure that perfect image. Take the time and get the angle correct. • Photo Colouring – If you are talking before and after images, ensure that both photos taken have the same consistent colours and lighting. Sometimes the colours can be very different and this can give the impression that the photo isn’t even the same client in the after shot. You don’t want clients becoming sceptical about the results. Keep it consistent in the before and after image. • Take lots of photos – You are not always going to get the perfect photo from just one. Try taking lots of photos of the same angle, different angles, as many angles as you can. This will ensure when it comes to picking the perfect photo you will have a lot of variety to choose from. Unleash your inner papa-razzi! Haha, within reason of course. • Touch up Apps – My favourite touch up app for images is Facetune, you can whiten the skin to get rid of redness, smooth out the skin for any imperfec-tions and so much more! You don’t need to go overboard with the effects but you can make a great difference to your image by giving it a little bit of sparkle and making the focus on the area your trying to capture. There is a plethora of apps out there now that allow touch ups to your photos that are really simple to use, definitely recommended if you want to add the WOW factor to your images. Using these little tips and tricks will really help to build a strong representation of your work and in this day and age Instagram and Facebook are huge for attracting new clients in the world of beauty. Importantly have fun with your photos and try to enjoy the excitement of capturing your amazing work and building your portfolio. The more you master it and share your work, the more you’ll reap the rewards.

THE ULTIMATE CHEMICAL REACTION

By Paul Frasca

Would you pick up a bottle of nail polish remover and tip it into your fish tank? You just scoffed, didn’t you? Out loud, too, I bet. I know how ridiculous that question seems, but it isn’t really – we often don’t think twice about pouring leftover liquids down our sink, which can essentially have the same effect in our oceans as that acetone in your finned friend’s underwater mansion. Our councils and government do their best to assure us that what we wash down the drain is treated before it gushes out into our waterways. The truth is, they can’t really be sure because chemicals often persist through the water treatment process. Actually, the United Nations reports that 80% of the world’s wastewater flows back into the rivers and oceans without being treated. Yikes! And what happens when fish food is laced with chemicals? Our fish food is laced with chemicals – chemicals that were used to power the V-2 rockets of World War 2! Yep, that’s how powerful hydrogen peroxide is. In high concentration, these chemicals can cause endocrine system disruption in fish – basically, this means reproductive, behavioural, immune system and neurological disorders, including the big C. Other animals eat the sick fish, then they’re poisoned and the whole situation gets worse as you go higher up the food chain. Ending with us. At the moment, the micro-plastics findings are making headlines, and many researchers have started to release just how much of those nasty particles are ending up in our bodies (apparently if you’re an avid mussel-lover, you could be ingesting up to 11,000 micro-plastics a year!). Well, I’m predicting that the chemical story is not too far behind. So, let’s get in front of it now. It’s no secret that all salons have excess chemicals; our businesses survive (and thrive) on a liquid diet. Some of you do your best to seek out more eco-friendly options for your professional products and cleaning solutions, which is a fantastic place to start. But for those items that don’t have the green seal of approval, how do you minimise your toxic footprint? Unfortunately, it’s still very difficult for small businesses to divert their own chemical waste because of the small quantities. Currently excess chemicals can only be collected in a 1000L drum – how long would it take your salon to fill that with leftover colour mixture? An insanely long time (we hope!). And where would you put that thing anyway? At Sustainable Salons, we went on a mission to make chemical recycling available to our industry and we’re now the first and only organisation to offer it successfully. Our 20L in-salon yellow buckets have so far saved more than 7,500

litres of excess chemicals from ending up in our precious waterways. And just like a modern-day miracle, they’re all turned back into water and used in roadworks, construction and manufacturing. That means the foaming cleanser you’re using right now could be made using recycled water from foaming cleansers before it… it’s like reincarnation, for chemicals. It’s made possible because most liquids – including peroxide – are approximately 98% water, and that’s what makes the whole process so worthwhile. It’s actually quite simple to keep these liquids in circulation and out of our oceans. Hygiene, cosmetic and specialty products industry body Accord Australasia has given our system two thumbs up, publically endorsing it on many occasions. Mostly we think they’re just relieved that we have hundreds of amazing salon members around Oz and NZ who care enough about our waterways to swap their back room sink for a simple yellow bucket. As an industry so reliant on products and potions, perhaps it’s time we all band together to stir the pot on this issue – let’s make modern-day miracles happen, every day. Keen to join the movement? Register your salon details at www.sustainablesalons.org!

AUTHENTICITY...

IT’S SO IN FASHION! By Julie Cross

Be YOU, walk tall and be proud because you look so good in YOU! You may have heard the news… authenticity is the new focus and it is important in all industries, whether it is as a leader or in our role serving and attending to our clients, people want to connect with YOU! Authenticity... like many words; is fast being coming so overused that we are being desensitised to its real meaning and action. Although over talked and under utilised... authenticity is genuine and truthful. It is one of my favourite concepts. You see the unique you that you are is the one thing that your competition can not copy or cannot undercut on price because nobody else can be the unique YOU that you are and it is that value that you add to every interaction that adds great value to the services and products that you sell. And I don’t just mean who you are as an individual but who you are as a business as well. So when we are training our team members in all of the client contact moments, right from the phone through to the front desk area, consultation and retailing, let us ensure that we are inspiring them to put more of them into each interaction, more of their unique personality. Let us also extend that authenticity to our marketing and the way we communicate who we are to the general public. This is why authenticity has become such a powerful tool, because most organisations have become too impersonal, too postured, too scripted and so ‘just like everybody else’. Are you being authentic in all of your social media promotions? Are you sharing stories that illustrate the difference you make in individual peoples lives instead of scripted promotional texts from companies that everybody has access too? People connect to this kind of ‘real’. In your roles as Beauty Therapist’s you get closer to your clients than most people do, it is an intimate relationship and I think at times we can take that for granted because we do it every day. And because it is such an intimate relationship you have the opportunity to develop deep and loyal long tern relationships with your clients and you will do this best by being more passionate and real than professional and scripted. As a leader for you to be able to inspire and motivate your team of individuals you need to really know them and what motivates them, we are all different, they

are all different and if you hope to pull them together as a team then you need to lead them individually and collectively and encourage them to stand out from the crowd rather than blend in. So as you discover your individual and team authenticity remember it isn’t easy leaving the crowd, and that is what happens when you embrace authenticity, you stop following the crowd and being like everybody else and when you do this you will also have to be brave, because the minute you stand out from the crowd you will attract some attention, and it won’t always be positive. I can’t tell you how many times I heard other professional speakers tell me that my wearing ‘sequins’ wasn’t professional, that my style was too raw or that my style wasn’t serious enough. Well, none of that really matters when I am presenting to an audience and they rise to their feet and give me a standing ovation and book me again and again. Being authentic means you understand it is about owning who you are, doing what you do for the people that really matter and not being affected by the comments the people who don’t matter make. Some final thoughts on authenticity because I really do think it is the new ‘black’... # Everybody has it in their wardrobe. # Everybody looks good in it. # It is slimming (you don’t have to wear all the layers of being what everybody wants you to be). # It is so light to wear and doesn’t weigh you down. # It can be dressed up or down! It can be accessorised with your colourful and playful personality allowing your differences to shine through - while still being seriously and authentically you. # It can be worn under what you are wearing/doing today, close to your heart, reminding you to make decisions through your authentic and core beliefs. # It always gives you an extra burst of confidence. Go on, walk into that room in your little black number, like you know who you are and are proud to show it! Yeah! Go forth and work it!!

Get The Look

With Berrywell Eyebrow and Eyelash Tint

Berrywell Eyebrow and Eyelash tint is designed to enhance the lashes and brows - creating more expressive eyes and voluminous brows. Available in 7 vivid and intense colours: Black 15ml Blue Black 15ml Brown 15ml Light Brown 15ml Blue Blue 15ml Graphite 15ml Chestnut 15ml

BW01 BW02 BW03 BW04 BW05 BW06 BW09

Activator 61ml Papers 96 Pieces Eyelash Mixing Bowl

BW07 BW08 BW12

Contact M&U Imports for full product details www.muimports.com.au | Phone (03) 9555 1533

Hairdressing and Beauty Supplies

A SHADE FOR

Every

SKIN TONE

Contact us on 1300 365 683 to be listed on our website as a Stockist, to promote your tanning business today! follow us on instagram @nakedtanofficial | www.nakedtan.com.au