Beautybiz year 11 issue 6 by Mocha Group

The Essential Business Guide for Salons and Spas

Year 11 Issue 6

The new Dermapen 4 is the award winning breakthrough... growing from strength to strength, find out what everyone is raving about.

Rewrite Skin History Fine Lines & Wrinkles

Acne

Scarring

Skin Tightening

Stretch Marks

Pigmentation

Enlarged Pores

Hair Loss

...and more

ABIA

Australian Beauty Industry Awards 2019

THE OSCARS OF THE AUSTRALIAN BEAUTY INDUSTRY

Save the Date! OPEN FOR ENTRY ONLINE: Friday 14th December 2018 ENTRY DEADLINE: Friday 12th April 2019 FINALISTS ANNOUNCED: Monday 17th June 2019 WINNERS ANNOUNCED AT GALA DINNER: Sunday 25th August 2019

www.australianbeautyindustryawards.com.au

BACK BY POPULAR DEMAND!!

PART OF THE ABIA GALA FOR 2019

CATEGORIES AMIA Overall MUA of the Year Bridal/Formal Make Up Artist of the Year High Fashion/Editorial Make Up Artist of the Year Fantasy/Special Effects Make Up Artist of the Year

AUSTRALIAN & STATE CATEGORIES AUSTRALIAN Salon/Spa of the Year (4 Treatment Rooms or less) AUSTRALIAN Salon /Spa of the Year (5 Treatment rooms or more) Awarded to the best of the State winners State Salon/Spa of the Year (4 Treatment Rooms or less) NSW/ACT VIC TAS/SA WA/NT QLD State Salon/Spa of the Year (5 Treatment Rooms or more) NSW/ACT VIC TAS/SA WA/NT QLD

NEW CATEGORIES

INDIVIDUAL CATEGORIES Beauty Therapist of the Year Business Director /owner of the Year Salon Team of the Year Cosmetic Tattooist of the Year

SPECIALIST CATEGORIES Best Tanning Salon of the Year Best Customer Care Award Best In-Salon Training of the Year Best Marketing Award Best Salon Design of the Year

EDUCATION CATEGORIES Educator of the Year Individual Educator of the Year Organisation

NOMINATED CATEGORY Hall of Fame

VOTED CATEGORY

State and Australian Wholesaler of the Year

Best Business Performance of the Year Best Eco Salon/Spa of the year

www.australianbeautyindustryawards.com.au

CONTENTS

ON THE COVER 22 Dermapen 4 â&#x20AC;&#x201C; Award Winning Technology

REGULARS 10 Editors Letter 18-21 Industry News 52 Tan Shop 56 Make Up Shop 58-61 Beauty Shop

FEATURE 12-14 What does the future hold? By April Jones 16 10 Minutes with Kristy McKenzie

AUSTRALIAN BEAUTY INDUSTRY AWARDS 2018 24 Stacie Dowden, Natural Beauty & Medi Clinic 25 Leanne Condina 26 Katy Sullivan

DERMAL 28 Enlarged Pores Explained By Daniel Isaacs 30 Sunscreen Laws 32 Cannabis in Skin Care By Rachel Lapidos 34 The 101 on Peels By Emma Hobson

AUSTRALIAN MAKE UP INDUSTRY AWARDS 2018 48 Sheri Vegas, Make Up Weapons 50 Cameron Jane 51 Charlotte Ravet

NAILS

36 Extrinsic Vs Intrinsic Ageing By Robyn McAlpine

54 The Underground World of Japanese Nail Art in NYC By Kristen Bateman

MEDI & AESTHETIC

BLOG SPOT

38 Cultural Stress, The Silent Killer By Katy Bacon

64 Elle Wilson

40 How Non-Invasive Treatments Can Eliminate Stubborn Fat

PROFILE 42 Quietspace 44 Dermaplanepro

EVENTS 46 Keturah Day Spa Celebrates 24 Years in Business

62 Paul Frasca

BUSINESS 66 How to set your New Year Goals By Marie Drever

The new Dermapen 4 is the award winning breakthrough... growing from strength to strength, find out what everyone is raving about.

68 Service is Taught not Caught By Julie Cross 70 How to interview for staff By Narelle Lancaster 72 The Social Media Trends of 2018 By Tahlia Shorter 74 The Resilient Economics of Cosmetics

Rewrite

www.DermapenWorld.com/Dermapen4

elleebana E STA B L I S H E D I N AU ST R A L I A F O R OV E R T WO D E C A D E S , E L L E E B A N A H AS B U I LT A G LO B A L F O L LOW I N G A N D A R E P U TAT I O N AS WO R L D L E A D E R S I N T H E P R O D U C T I O N O F E Y E L AS H E N H A N C E M E N T A N D B E AU T Y P R O D U C TS . E L L E E B A N A I S AVA I L A B L E I N 4 0 P LU S CO U N T R I E S A R O U N D T H E WO R L D A N D G R OW I N G D U E TO T H E S U P E R I O R Q UA L I T Y O F T H E P R O D U C TS , O U TSTA N D I N G R E S U LTS T H AT C A N B E AC H I E V E D A N D L E A D I N G T R A I N I N G P R O G R A M S A N D SY M P O S I U M S TO G I V E ST Y L I STS A N D E D U C ATO R S T H E CO M P E T I T I V E E D G E TO S U CC E E D I N T H E FAST- PAC E D WO R L D O F B E AU T Y. E L L E E B A N A L AS H L I F T - T H E WO R L D ’ S FAVO U R I T E L AS H L I F T, S U P E R I O R Q UA L I T Y A N D FAST P R O C E S S I N G F O R M U L A SAV I N G YO U T I M E I N T H E T R E AT M E N T P R O C E S S A L LOW I N G YO U TO M AX I M I S E YO U R P R O D U C T I V I T Y I N T H E SA LO N .

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Beauty Biz PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Editor’s Editor’s Note

April Jones april@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS April Jones Daniel Isaacs Rachel Lapidos Emma Hobson Robyn McAlpine Katy Bacon Kristen Bateman Paul Frasca Elle Wilson Marie Drever Julie Cross Narelle Lancaster Tahlia Shorter

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HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2018 mocha publishing All rights reserved.

I don’t know about your home, but Christmas certainly came early this year to ours: The carols have been on a constant loop since mid November and the anticipation of putting the tree up is tangible. Cards have been written, letters penned to Santa and many a discussion about who is getting what from the big guy has ensued. I always think that we can learn a valuable lesson from our children about how to really embrace and engage in the moment that too few of us have time to do as adults. There is always the push to move forward, achieve more, set and break goals that enjoying the ‘moment’ can get lost in the rush. So my mantra for this coming holiday season is to try and enjoy and savour the special moments in the craziness of Christmas and find some time for reflection. Reflection was the inspiration behind an article that I have loved putting together titled “What does the future hold’… It gave me the opportunity to find out a little more about some of the people I work with on a daily basis but don’t really know how they ended up doing what they do. Like many of us in the world of beauty some have changed and transitioned over the years and fallen into the roles that they currently occupy, whilst some have steered a clear and steady path to get to the place they always knew they wanted to land. I am looking forward to continuing this series of articles into next year. The wonderful Robyn McAlpine who has recently been announced as Brand Ambassador for Dermaviduals has created a piece well worth a read on extrinsic and intrinsic ageing which is something that reflects my personal views on great skin and health. Our article on cultural stress challenges this further and I think there are things we can all take away from this on what stress is doing to our own bodies on a daily basis whilst we ironically try to relive others (our clients) of their stress. Education is something that I have set as a goal for myself next year as this year its taken a bit of a back seat and I really have missed it. We have put together a great list of all of the beauty eventing around the world in 2019 and I am sure there are a couple that need exploring I feel, perhaps New York or Monte Carlo! We have featured a few of our great educators in this issue Charlotte Ravet and Cameron-Jane and it was really interesting to get their differing views, opinions and advice for education in the make up industry. Such an honour to be surrounded my such experience and talent. I hope you enjoy this last issue of the year as much as I enjoyed putting it together. Wishing you a happy and healthy Christmas and hears to a 2019 full of love and peace. Enjoy the issue :)

April April Jones Editor

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FEATURE

WHAT DOES THE FUTURE HOLD? By April Jones

A career in the beauty industry, in todays world can take you just about anywhere you choose. from Business Coach, College Advisor and Educator to Make Up Artist and Franchise Owner, your choices are limited only by your ambition. To explore the many options available in the beauty industry today we spoke to a wide range of industry experts. Where will your next career move take you?

JULIE CROSS

INSPIRATIONAL SPEAKER

What do you enjoy most about a ‘Professional Speaker?

Oh, I just love what I do and truly believe it is what I am put on this earth to do. I am blessed to be doing something I really love and can earn a living doing it! Deepak Chopra calls that living your Dharma, so I am indeed living my Dharma. And then it is the affect you can have on people’s lives... to be able to take your audience on a journey where you can see light bulb moments of learning happen and then feel their emotions as they really internalise the messages I am presenting. It is also the feedback after the events, having people share with you how either the message I shared, or the way I shared it, impacted their lives for the better. It is humbling and I am so grateful that I have the opportunity to make a difference in people’s personal and professional lives via the stages I get to stand on. What is the most challenging aspect of your role? Well there are two ‘roles’ in my business... on stage and off stage. When it comes to on stage, I often get asked if I still get challenged with nervousness, and although for me it has never been the on stage part of my business that has been the challenge, in the lead up to an event I always have a good healthy dose of nerves, but it is an exciting kind of nervous. I never want to take for granted what an honour it is to have people give you their time and money to hear what you have to say, so it is the kind of nervousness that keeps me at my best and always vigilant in recreating myself and my message to ensure I am always inspiring, empowering and entertaining my audiences. I have also had to work hard at knowing that you won’t get all of the people every time... not everybody will always get me or my message and that is OK. We just need most of the people most of the time to be a success. Having said all that about my on-stage role, I guess for me the most challenging aspect for me is the off-stage part of the business, the marketing, sales, follow up with clients, promoting yourself, doing the book work etc, yes ,that is the part of being in business I find a challenge and I have started to delegate as my business has grown. What advice would you give somebody wanting to become a ‘Professional Speaker’? 12

Beauty Biz Year 11 Issue 6

First and foremost make sure that your message and style is something that people want to buy. There is no point spending lots of money developing websites, marketing strategies and have a sales team sell you in if you haven’t had the affirmation, from the people who will buy from you, that your message and style is what they are prepared to pay for. So, that may mean doing lots of free events initially to develop your style and message. I would also suggest that, unless you are ‘famous’, that you start in an industry that you know and knows you. For instance, in my case my background was in the Hairdressing Industry so that is the Industry I started my business in and through word of mouth it grew, and then as my personal and professional life evolved so did my messages and my audiences, and now I enjoy speaking to all different audiences on all different stages. I would also suggest you join the ‘Professional Speakers Association’, an association for the development of professional speakers. This association and the people in it have been a great support and I have learnt so much from them over the years

MARISSA WARREN

BUSINESS OWNER & FOUNDER OF BEYOND BRONZE

What do you enjoy most about being a Business Owner

There are so many amazing things that I enjoy and love about my role and company. The biggest ones are helping salon owners and salons to become successful and build their business, client satisfaction and providing a premium quality product and service. Our clients and salons are the main focus and priority and I pride myself on providing an outstanding experience. Creating new ideas, and building a business and educational content is also a fun and rewarding experience. Hearing the great feedback from the salons and their clients about the products and spray tans is so amazing to receive and it’s the best feeling to know that we are providing a safe sun alternative. What is the most challenging aspect of your role? There are so many additions to the brand that I would like to introduce that the most challenging aspect is reducing “shiny object syndrome” and focusing on one addition at a time. Being a small, boutique brand it has also been a challenge marketing to gain a strong exposure in the market. The never ending to do list is also an ongoing challenge! I start each day and week by reviewing my task list and identifying the most important tasks to complete and focus on those.

What advice would you give for someone wanting to be a Business Owner? One of the biggest lessons I have learnt and am continually overcoming is the “comparison syndrome”. It is so easy to get swept up in social media and compare your business and success to those of others or to have others advise you on what you should or shouldn’t do with your business. I totally believe that there are enough clients for everyone and its best to focus on your own. You do you and I’ll do me! The best advice I can offer is to never give up! Stay focused and true to your dreams and brand vision. Perseverance and consistency are fundamental in building a brand and business. If your’reclear on your brand and the message you want to deliver, it is easier to stay on track with the future vision and goals. Being a business owner, the journey is like a roller coaster, it is important to be adaptable and flexible. Always set big goals! You never know what you are capable of achieving until you set the goal and take inspired daily action. Celebrate the small wins, successes and milestones. The little wins become big accomplishments. Go above and beyond for the client and create an outstanding experience. Never settle or compromise on your standards and values and be proud of your achievements and always value yourself worth!

SCOTT BROOME

PR & MARKETING BUSINESS OWNER OF BLACK SIXTEEN AGENCY

What do you enjoy most about being a publicist?

The diverse range of brands we work with. Representing a range of clients from the beauty, health, lifestyle, home and fitness industries, I have the unique opportunity to constantly evolve my creative thinking and explore new and exciting ways to bring brands to life. What’s the most challenging aspect of your role? Knowing when to turn off and take time to reconnect with family and friends. As one half of the agency’s managing directors and founders, I can often become consumed with client work and business admin for the agency. Scheduling time to avoid the inbox and switch off is an important part of recharging the proverbial batteries and being the best possible version of yourself. What advice would you give for someone wanting to be a publicist?

Work hard, remain sincere, and equip yourself with skills from a host of different trades. Don’t aim to simply be a publicist when you can strive to be a hybrid with abilities in marketing, graphic design, admin and psychology.

NARELLE LANCASTER

MARKETING FREELANCER

What do you enjoy most about being a Marketing Freelancer? The freedom to pick and choose what projects I want to work on and do what works for me! What’s the most challenging aspect of your role? Without question it’s the hustling and getting paid. It isn’t an easy life and you are only as good as your work. Certain times of the year are quiet, so you have to make hay when the sun shines and squirrel some nuts away for the winter. It’s up and down but doing different campaigns all the time keeps me energised. What advice would you give to someone wanting to be a Marketing Freelancer? Know your stuff. Show your skills. Get results. Prove your worth. It’s as easy (or as hard) as that!

JESSIKA BRIGGINSHAW

OWNER AND DIRECTOR OF B INDULGED BEAUTY CLINICS, BROW SQUAD & COSMETIC TATTOOING BY JESSIKA

What do you enjoy most about your role?

I am so passionate about the beauty and cosmetic tattoo industry, I just LOVE being able to work and contribute to an industry that I genuinely love being apart of. My roles are so varied, as I am the owner and director of all business, but I still have clients two days per week and I also train students through Brow Squad on a weekly basis- as well as manage and oversee the operations of each business. I am certainly busy. I love that no two days are ever the same, so I have so much job diversity. I am such a people person, I love getting to meet new students and see my clients weekly. I am also really passionate about keeping my businesses innovative, and I am a big lover of learningso in my spare time you will find me attending business seminars or more advanced cosmetic tattoo training. What is the most challenging aspect of your role? It is not so much the role, it is having enough time in the day. Running three businesses, being a wife and mother- I definitely need to maximise my time so effectively, to get things done. I am lucky to have such a great team that help with the workload, but its taken a lot to learn to delegate and hand certain things over, as I just can’t possibly do everything. I have just opened another clinic in Brisbane, Paddington that is over 300sqm- so anyone that runs a business and is trying to scale businesses will understand the amount of work that is involved in doing that.

So essentially my biggest challenge is having enough time in the day. What advice would you give for someone wanting to become a business owner? I honestly feel so lucky to get to do what I love everything single day. I am so passionate about the industry and contributing to it in a positive way. You will experience so many highs and lows if you want to venture down the path of working for yourself, but if you love what you do- you put in the hard work, it certainly pays off. I am so proud of the businesses that I have built from the ground up. My other advice would be to invest in your staff. Your staff represent your brand and business, so you want them to portray that in the best light possible.

BELINDA CRAIGIE

PR + NEWS EDITOR - BEAUTY EXPO AUSTRALIA, BEAUTY MELBOURNE AND HAIR EXPO AUSTRALIA

What do you enjoy most about being a PR and News Editor?

I love being onsite and seeing our hair and beauty events come to life. The team that I’m a part of works extremely hard, year-round, to create events that inspire and excite our visitors, so it’s really gratifying to experience all the different parts of the show come together. And even more so when you see people really enjoying what you’ve helped to create. What’s the most challenging aspect of your role? Time-management can be tricky sometimes. The beginning of the year is always challenging, as we have campaigns for Beauty Melbourne, Hair Expo and the Hair Expo Awards all running at once; so juggling the communications for all those events can be testing! If you don’t work in our industry, I think it is easy to underestimate the amount of time and effort that goes into planning and executing a huge event like Beauty Expo – it really does take up a good chunk of your year. And then as soon as one event is finished, we are straight on to the next one! In saying that, the fast-paced nature of the events industry is something that I also really enjoy. It keeps you on your toes because things are always changing, so it’s an exciting place to be. What advice would you give for someone wanting to be a PR + News Editor It’s important to recognise what makes a good story. By immersing yourself as much as possible into the industry that you’re working in, you can better understand the audience of the editors and journalists you’re working with. I try to attend industry events regularly to speak with hair and beauty professionals so I can understand what makes them tick, where they get their news from, and what they are looking for in an industry event like Beauty Expo. Once you have a good grasp on some of those aspects, it’s easier to communicate in a meaningful and engaging way. I think that it’s really about writing well, recognising what makes a good story, and maintaining good networks and relationships with the media and with the industry.

GRY TOMTE

HUD SKIN & BEAUTY OWNER

What do you enjoy most about being a salon owner?

thrive in.

What I enjoy most about being a clinic owner is that I get to work every day in an industry I love and I get to mentor passionate therapists in an environment they can

I also thrive on seeing the results my team delivers and I am lucky to be able to carve out our path for future growth and innovation What is the most challenging aspect of your role? There are definitely two challenges I think every clinic/ spa/ salon owner faces on a regular basis. The first is cultivating a team that is knowledgable, willing and ready to learn and push themselves, hold them accountable and still maintain a culture of excellence, positivity and mutual respect. Coming from a therapist background I have always known HOW I want people to feel at work but creating that environment - especially now with a large team, has been challenging and at times frustrating. I think the concept of mindfulness in business is an important one, and I’m the first to say that it’s taken me 4 years to get to this place….and it’s still a work in progress! The second is maintaining that work life balance. I think back now to the days I thought owning my own clinic would mean more freedom - both financially and time wise. Lol. It’s actually a 24/7 kind of job, and I’m not sure anyone really appreciates the true financial and time pressures of owning and operating a clinic unless you’ve been there. We have been extremely fortunate to have a very successful business with huge growth - yet not a day goes by without me every night analysing all the figures and keeping an eye on the pulse. The constant costs of upgrades, extensive training, expansions and things like last minute cancelations is something that often means personal luxuries get put on the back burner. Up until this year I still drove my little pink 10 year old Micra and didn’t take a proper holiday since we started the business 4 years ago. What advice would you give for someone wanting to be a salon owner My advice to anyone wanting to open their own clinic is to have a clear vision of what your philosophy is, be clear on your “why”. Don’t compromise on quality - and hire a kick ass mentor!

CAROLINE JOHNS RAW VISION MARKETING REPRESENTING BRANDS INCLUDING MAYERLING, ADVANCED COSMECEUTICALS, SKINCEUTICALS & MEDIK8

What do you enjoy most about your role? I love the challenge of working across a wide range of clients and brands that have different philosophies and different needs. I enjoy harnessing an understanding of cont’ over page

DERMAL FEATURE

cont’ from page 13

not only what makes each brand unique but also what makes each client relationship tick. Throughout my career I have been lucky enough to enjoy a broad scope of work that has allowed me to grow and gain a perspective of my strengths and areas that can be improved upon. I have also been inspired by the changing landscape of the media industry and have loved seeing my business evolve to meet new demands. Finally, I have been very fortunate to work with some amazingly, creative, innovative and entrepreneurial minds. What’s the most challenging aspect of your role? Letting go of strict frameworks. With PR and marketing nothing is set in stone so it’s an acquired skill to not only be able to prioritise your time for scheduled tasks but also to be flexible and unnerved when urgent requests and projects come in. You really have to be both adaptable and organised and be prepared for the unexpected. When running your own business, it’s also challenging to know when to switch off, particularly with today’s industry when you’re often enticed to be ‘on’ all the time. What advice would you give for someone wanting to get into your line of work? Embrace the new, be flexible and adapt to changes. I think it’s important to not be set in your ways and to really be open to new challenges. I started as a media buyer many moons ago and as the business and media landscape evolved, I evolved with it. It’s an exciting industry that is constantly changing so even if you are not an expert in an area, be open to learn and grow. A lot of the same principles apply across different platforms so if you have a basic understanding then this is the only foundation you need.

ELLE WILSON

CREATIVE DIRECTOR, BROW SECRETS INTERNATIONAL

What do you enjoy most about being a Creative Director?

I love the people first. As I began my career in the beauty industry, it was so lovely for me to see how we are all connected. We need eachother and we depend on each other. It became so clear to me that women were depending on me to do the right thing by them. That meant, in the beginning during my twenties, doing my research and offering them only what was profoundly good for them and offered them long-term results. In my later years, it became about the opportunity to innovate; bring into the world original education and products. Innovation is what I enjoy the most What’s the most challenging aspect of your role? Managing continuous growth throughout multiple countries simultaneously. At the same time revelling in the opportunity to learn and engage incredible people to take my innovations and offer them to the industry and the consumer

Beauty Biz Year 11 Issue 6

in a way that truly amazes me. So, I guess my challenge, while all the above is happening, is to always stay with the tiny little bit I know inside myself and trust that above all other thoughts. What advice would you give to someone wanting to be a Creative Director? The only advice that I believe will offer a beauty professional a meaningful career is to understand how much she is needed. Now more than ever before, the world has become so loud for women who are looking to make decisions about their beauty. With fake experts everywhere online and even in print, women need the beauty professional to take her role seriously and believe that she is not only there to make a woman ‘feel’ good, but rather to educate her; be her go-to expert for all her beauty needs. So, find your own inner values, write them down, live them, breathe them and extend them. You simply can’t go wrong.

LISA CONWAY

BEAUTY INDUSTRY BUSINESS COACH - ZING

What do you enjoy most about being a Business Coach? In some shape or form the reason falls into one or all of these three categories -Time, Team and Money.

Salon owners simply can’t find enough Time or the energy is being spent elsewhere, so working on the actual growth of the business is limited. When it comes to Team they often hire the wrong fit or struggle with the existing team. This results in the delivery of an average performance. The last (and this one is everyone’s challenge ) they are not making the Money they should be for the time and effort they invest – not knowing the numbers has them blind-sided to where the actual money comes or goes. They don’t know what they don’t know, they just know they can do better they just don’t know how. At ZING we respect that it is a big step to take to ask for help and to admit that you are struggling is probably the hardest step of all. It takes great courage and we applaud this.

stand for and they will follow you - you have to be worthy of their respect. Salon owners look for the answer everywhere but where it is – with YOU. You need to become a better you. Be the most incredible human. Have empathy and integrity and be the person that people want to work with. Be clear in your message and never settle for average. Be the best you can be, and the team will want to listen to you and deliver your culture. If you don’t know what that is, if you struggle with brand identity and you are trying to please everyone and do everything, you will fail. Without a clear vision you won’t be able to find team and so you will never be profitable. STOP saying, I and start saying WHO - who can I train to do this? Only then will the money show up with any sort of consistency. Build a clear vision and know what you stand for. Become a stand out and the team and the clients will find you, and only then will you have a profitable business that is sustainable - that works. Boost just isn’t a good idea, ever. What advice would you give to someone wanting to have a successful beauty business? I think that the answer is to niche. Beauty is such a broad term and today more than ever the clients want a specialist. The general store beauty operator is long gone. Imagine if you were to go to a restaurant that offered you a choice as wide as, fish tacos, pasta marinara, a grain fed angus steak and a raw vegan lasagne! I would think twice before I went in, wouldn’t you? Steak houses and vegan restaurants, whatever it is you fancy a specialty restaurant tells you something before you even walk in. I think the message is – this is our thing- we love this– we get this – we know this- we have researched this, so you don’t have to - we have a passion for this. Find what it is you love, that you do better than anyone else, perfect it, drill down on it , get it right from the ground up and then and only then, tell the world about it and you, over and over again.

LOUISE GRIFFIN CREATOR LOU LOU LIPSTICK BRAND

What do you enjoy most about being the owner of Lou Lou Lips?

A healthy mix of all these three categories is required to have a business that is not only sustainable but brings you joy - often the reason they come to us is that the joy has gone. ZING’s focus is for the salon owners to have these three things.

I enjoy helping women feel good in their skin. That and the creativity of it all. Trying different things out and seeing what works and what doesn’t.

Freedom of Time, an incredible Team and substantial Money.

What’s the most challenging aspect of your role?

What’s the advice you would provide to a salon owner?

Definitely wearing all the hats. As a small business owner, I tend to do almost everything. It can be challenging as most things I haven’t studied, I’m just learning as I go.

Everything that happens to your business is your fault. Can’t find the right team. Not enough clients. They won’t rebook - the list can be long. You need to fully immerse yourself in being a better you. If you are serious about profit you need a coach to call you on this. Become a strong leader with a clear vision, so that both the clients and the team want to be part of what you

What advice would you give for someone wanting to be a small business owner? Don’t give up. There will be hard days but remember why you started. Fear kills more dreams than failure ever will.

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Call 1300 766 198 Today! Visit the Spectrum website today www.spectrumsciencebeauty.com.au

FEATURE

10 MINUTES WITH

KRISTY MCKENZIE Kristy Mckenzie founded Secret Salon Society in 2015, initially as a program to help Salon Owners take some control back of their salon through automated reoccurring payments and client memberships. Secret Salon Society now specialises in providing high quality business support with Summit events, networking and support groups. Secret Salon Society operates globally, partners with leading industries experts and provides mentoring through their closed Facebook group to over 11,000 salon owners. Kristy is also the Director of Salon Pay, the hottest growing trend in the Hair and Beauty Industry, offering a ‘Pamper now and pay later’ powered by Afterpay. With packages available to clients to become a VIP member for ongoing benefits, never before has affording Hair & Beauty services been so easy. We spent 10 minutes with Kristy and chatted to her about the industry, her career and what she looked to for inspiration.

HOW DID YOU FIRST GET INVOLVED IN THE INDUSTRY AND WHAT DOES IT MEAN TO YOU?

I started in the industry much like most people! I started shampooing at my local salon on weekends when I was 15. It wasn’t glamorous. I would have to clean tile grout with a toothbrush, and strain hair from wax pots. But I loved it, and I knew I was an asset to the team. I always wanted to know more and do more. I was paid $5 per hour in cash, and always felt bad taking it as I thought I was learning so much, I should be paying my boss!

DID YOU EVER CONSIDER ANY OTHER CAREER DIRECTION?

Yes! I was going to become an accountant! I find this so funny now that I run a payment gateway company through the day. It seems I was destined to be looking at numbers and reports. I remember being told in school that the jobs we will end up with have not been invented yet. I never thought I would be the one inventing something.

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WHAT DOES YOUR ROLE ENTAIL ON A DAY TO DAY BASIS?

I have a great team and amazing operations manager for Salon Pay, so the daily tasks are pretty much looked after. I spend my time supporting them how I can. I look after the social media and marketing for both companies and spend time planning my Secret Salon Society Summit events. I will admit I spend a lot of time dreaming up new ideas. I get my energy from the creating process, so this is very important to me.

WERE YOU EXCITED TO BE INVITED AS A JUDGE FOR THE ABIA’S?

Yes! I was so excited to support the industry in this way. I stalked every social media account afterward and follow all the applicants now. Being from a predominantly hair background, but a specialist in business for bot hair and beauty, it was a great opporunity to know the beauty side of the industry even more.

WHAT DO YOU LOOK FOR AS A JUDGE IN THE AWARDS?

First impressions are a big deal for me. Being a visual person, the photographs were very important. I spent a lot of time imagining I was a client in these spaces. At the end of the day, this is what it is all about really. Serving our clients as best we can.

WHO DO YOU LOOK TO IN OUR BEAUTY INDUSTRY FOR INSPIRATION? There are so many. Melanie Gleeson from Endota spoke at my event last year. I love her story and the Endota brand. I also take inspo

from Alex Fevola, Runway Room, and mostly my clients/friends in the industry who are kicking goals!

WHERE DO YOU SEE YOURSELF IN 5 YEARS?

I see Secret Salon Society as being much the same as where it is now, supporting, nurturing and inspiring, however, we have only just started with Salon Pay. I would love to see Salon Pay as the last payment processor you ever need for your business. I have HUGE ambition for this business, so in 5 years... who knows! You may be processing your client’s Bitcoin accounts for their beauty treatments!

WHAT TREATMENTS DO YOU ENJOY THE MOST? I am a big fan of a good massage. There is nothing like a relaxing massage to send you to another place mentally.

IF YOU COULD CHANGE ONE THING IN OUR INDUSTRY WHAT WOULD IT BE?

It makes me really sad when I see local businesses who I know could be better, do better and try harder. I struggle with a ‘that will do’ attitude. I see many run-down businesses, that just need a little love and care. If I could change one thing, it would be to boost everyone’s confidence to run their businesses how they dream too. If you knew you couldn’t fail, what would it look like? Raise those prices, update the website, bring in that new service... just go for it! Imagine a world where everyone just tried a little bit harder. www.salonpay.com.au www.secretsalonsociety.com.au

INDUSTRY NEWS INDUSTR BEAUTY PIONEERS LAUNCH LUXURIOUS BRISBANE MEDISPA Brisbane’s leaders in cosmetic medicine have combined their decades of expertise with the city’s most experienced day spa operators to create a world class, holistic medispa in James Street’s new multimillion-dollar hotel precinct. Kailo Wellness Medispa director Meaghan South, a pioneer in the medispa industry, has teamed up with renowned medical aesthetic practitioner Dr Edwina Morgan to offer tailored modern beauty and health treatments in a relaxed, stylish and nurturing environment at The Calile Hotel, Fortitude Valley. “We are well known as skin experts in Queensland, but Kailo is unique because it offers a full suite of treatments in-house to help our clients look good and feel great,” Ms South said. “Our range of treatments and therapies include support from paramedical skin and laser specialists, a cosmetic physician, an integrative health doctor, a wellness coach, remedial massage therapists and a holistic healer who bridges ancient and modern worlds with the use of sacred body rituals. “We aim to educate and inspire our clients to create wellness as a way of life.” Brisbane businesswoman Kath Merlo, wife of coffee company owner Dean Merlo, and human resources specialist Kristy Park have developed unprecedented customer service protocols to ensure Kailo sets a new benchmark for luxury and excellence in Queensland’s spa sector. “Kailo had been designed as a wellness sanctuary for locals, as well as hotel guests,” Mrs Merlo said. kailomedispa.com

PBS NAMED THE AUSTRALIAN SALON DISTRIBUTOR OF ECOCOCO COMPLETE WELLNESS & LIFESTYLE Professional Beauty Solutions are proud to announce that they have acquired the salon distribution of ECOCOCO in Australia. Formulated and made in Australia, ECOCOCO strives to deliver innovative products that empower women to look and feel their best in a healthy and natural way. Starting out as a small body range 4 years ago, ECOCOCO have expanded into a brand that encompasses face, body, and tanning solutions for both the retail and professional salon market built around Organic Coconut Oil “ECOCOCO contacted us several months ago regarding the Australian wide distribution of the brand. We were already fans of their beautiful packaging and amazing Instagram account, then we tried the products and the quality exceeded our expectations”. said Matt Williams, CEO of Professional Beauty Solutions. www.ecococo.com.au

BEAUTYHEAVEN’S BEST IN BEAUTY AWARDS 2018 Australia’s biggest beauty reviews website, beautyheaven.com.au has this week announced the winners of the annual Best in Beauty awards, with the 2018 event breaking records as the largest event in its history. Engaged 18

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Australian beauty consumers voted for their favourite beauty products, submitting more than 105,000 votes – the highest amount of votes on record. The beautyheaven Best in Beauty awards showcase and celebrate the products that have won over Australian beauty consumers, across varying price points and brands. The 2018 awards saw Sukin, M.A.C and Benefit sweep up the most awards, with Sukin taking out 9 awards and M.A.C and Benefit each scoring 8 wins. New to the Best in Beauty awards in 2018 was the launch of its ‘Editor’s Choice’ category, which was judged by a panel of beauty editors including Katie Carlin (beautyheaven), Sharon Hunt (formerly of The Australian Women’s Weekly) and Elise Wilson (Woman’s Day/TV Week/NW and OK!) who personally selected 39 winning products they saw as outstanding. The 39 winning ‘Editors’ Choice’ products accompany 125 consumer-voted winning products across the traditional categories, selected from over 1,800 nominations. Voting was open to both beautyheaven members and the wider beauty-loving community, who were invited to submit their votes to reveal the most-loved products by Australian women, and the best solutions to all their beauty concerns from top to toe. Commenting on this year’s awards, beautyheaven General manager Amber Robinson says: “I’m thrilled with the huge participation rate in our Awards this year. We’re all searching for effective beauty products that produce great results and fit our budgets. This go-to list of cult products, accompanied by our Editor’s expert picks, provides a brilliant starting point.”

PREGNANT WITH POTENTIAL: SYDNEY ANGELS PUTS $500K INTO MOBILE BEAUTY PLAY Mobile beauty start-up, FLAYR, has raised $500,000 in seed capital from Australia’s largest angel investment organisation, the Sydney Angels, as well as the Sydney Angels Sidecar Fund 2 and private investors. Founded by wife and husband team, Subhaga Amarasekara and Roshan Mahanama, FLAYR is a marketplace platform that connects Australian women with professional freelance hair and make-up artists, providing highly flexible at-home-service at affordable, standardised rates. In offering this service the company is filling a lucrative gap in the market – time-poor professional women around the nation who are in need of an expert makeover without leaving home or the office. However, when Ms. Amarasekara pitched to the Sydney Angels, the odds were statistically stacked against her. Research shows that gender, pregnancy, and having a spouse as a business partner can all adversely affect investor interest in a start-up or its founder – all of which the 7.5 months’ pregnant Ms. Amarasekara had working against her. “Pitching to a room full of investors is always a somewhat daunting experience. Doing this while heavily pregnant, and having just dealt with my toddler’s meltdown an hour before, made this especially challenging! I know investors want founders who are 100 per cent focussed on the business. I also knew it was clear to everyone in the room that I would soon have a pretty large extra commitment in my life – as if running a start-up wasn’t hard enough! But my concerns were quickly alleviated, as I saw that the Angels were solely focussed on the strength of our business, what we had already achieved, and what we were planning to do. They bought into our vision, and were extremely supportive throughout the whole process,” continued Ms. Amarasekara. For more information on Sydney Angels: www.sydneyangels.net.au and Flayr: www.flayr.com.au

RY NEWS INDUSTRY NEWS BEAUTY WITHOUT BORDERS As the ever-growing beauty industry continues to soar as a booming billion-dollar market, we are seeing more European brands break into Australia, responding to increased demand. Gone are the days of Aussies’ making the trip overseas to purchase their beloved beauty wants, with online retailers making it easier than ever. lookfantastic saw a niche in the Australian market for a premium online destination that offers a variety of products that are not only new, but also trend-led and innovative. Featuring the best in skincare, haircare, and makeup globally, lookfantastic AU opens online with internationally renowned beauty brands alongside Australian exclusives such as Zelens, making beauty more readily available and easier to shop on mobile or with a click of a mouse. The site offers a shopping experience that boasts seasonal edits, expert advice, and all-time brand favourites. With a clean, clear aesthetic, lookfantastic has ensured that customer experience is at the forefront of the e-tailer’s strategy, curating beauty content and regimes based on individual needs. Establishing lookfantastic in Australia is a key step in The Hut Group’s ambition to become the #1 global online premium beauty retailer. As part of this strategy, THG has streamlined its portfolio, rebranding SkinCareStore. com.au as lookfantastic.com.au. The lookfantastic global franchise has experienced explosive growth with revenues growing by 40% year on year for the last four years, making an Australian opening imperative for the business. “We are passionate about beauty and delivering what customers want with speed and agility. As a vertically integrated online retailer, pace is part of our DNA. Our mission is to accelerate Australians’ access to exclusive brands, emerging innovation and leading beauty expertise.” Caroline McKenna, Regional Manager, lookfantastic Australia.

HEINEMANN FIRST TYRO MERCHANT TO INTEGRATE ALIPAY IN AUSTRALIAN BANKING FIRST Australia’s business-only bank Tyro, announced it has gone live with its first merchant implementing Alipay today, in an Australian banking first. Tax and duty-free retailer Heinemann Australia has today introduced Alipay in its new stores at Gold Coast International Airport. Tyro is the first and only Australian bank to offer a seamless, all-in-one EFTPOS solution with Alipay for its merchants. This follows Tyro signing a deal with Alipay in August 2018. The integration with Alipay, the world’s largest mobile and online payment platform, provides Australian businesses improved access to the lucrative and rapidly expanding Chinese visitor market. In the year ending February 2018, almost 1.4 million Chinese tourists visited Australia, injecting AU$10.4 billion into the economy (in the year ending December 2017) . This is predicted to rise to AU$13 billion by 2020 . Tyro CEO Robbie Cooke said the Alipay integration continues the company’s strategy of enabling its merchants to accept all payment types and letting customers choose the way they want to pay. “Bringing innovative payment and banking solutions to Australian businesses is what Tyro is all about and our partnership with Alipay allows us to offer Tyro merchants a marketleading initiative with a unique point of difference. Australian businesses looking to capitalise on the Chinese tourist market can now offer a simple and seamless payment option to visitors, helping to make their local experience more familiar with how they transact at home.

Thousands of Chinese students and migrants also use Alipay and merchants, particularly across the retail and hospitality sectors, also have the opportunity to offer a range of payment options giving customers more choice in how they want to pay. Tyro currently serves more than 20,000 businesses with its own in-house, cloud-based mobile core banking platform. For more information, visit tyro.com

RELEASE OF MAKING IT UP - MAKE UP MINUS THE RULES In MAKING IT UP, acclaimed makeup artist and global brand ambassador for MAC, Nicole ‘Pinky’ Thompson, inspires beauty junkies across the world – regardless of age, gender or race – to break the makeup rules, embrace diversity and live life colourfully. Nicole dissects all the makeup mumbo jumbo, covering everything from foundation and contouring to creating the perfect eyebrows and pout. Visually stunning, Making It Up encourages readers to experiment and search for inspiration beyond the pages of beauty magazines, to enhance your own personal beauty and be the most beautiful you, you can be. After all, this is makeup minus the rules. With more than 15 years’ experience in the makeup industry, there is not a face type, shape or skin tone that Nicole Thompson has not applied a makeup brush to. Nicole has created a career that has taken her across the world, working with some of the world’s biggest designers, photographers and stylists. Nicole has seen and tried all types of techniques and styles of makeup, which means she’s made the mistakes, so you don’t have to! Nicole has created a career in hair and makeup that has taken her across the globe. In that time, Nicole has worked with some of the world’s biggest names in beauty and is currently a global ambassador for the make-up brand MAC Cosmetics. Nicole worked her way up in the industry by assisting the best makeup artists in the world and is now passing on what she has learned to the next generation of ‘beauty junkies’. New Holland Publishers RRP $49.99 available from all good book retailers or online www.newhollandpublishers.com

ELEASE PHILANTHROPY AT ITS FINEST The new not for profit certified organic hand and nail cream from Eco Tan will save the lives of hundreds of abused children. After Eco by Sonya Driver x Eco Tan’s Glory Oil campaign earlier in the year where they raised $100,000 in just 5 days after Celeste Barber, and ambassador for Rafiki Mwema reached out to Sonya, a glorious plan was put in place to provide a long term solution to help Rafiki Mwema. So the idea to bring out a certified organic product with 100% of the profits to go directly to helping the wonderful women who run Rafiki Mwema, an Australian based Charity was born. The NEW Eco by Sonya Driver Hand & Nail Cream for Rafiki Mwema is a beautiful certified organic hand & nail cream designed to replenish and retain moisture to your skin. Made using only the kindest organic and natural Beauty Biz Year 11 Issue 6

INDUSTRY NEWS INDUSTR ingredients like Organic Mango, Sea Buckthorn and Vitamin C that are known to soothe, hydrate & help restore rough, dry and stressed skin. Our Hand & Nail Cream will provide you with super soft skin, strong nails and a full heart. Rafiki Mwema provides safe houses in Kenya for young girls and boys who have experienced horrific abuse. At present they safe guard 70 children across four houses teaching love, respect and empathy. Learn more about the good work they do at www.sanctuaryrefuge.com.au

PREMIUM MEDICAL AESTHETIC BRAND ARTISAN AESTHETIC CLINICS LAUNCHES This week marks the arrival of a new era for Queensland-based ASX listed Vita Group, with the launch of its new premium medical aesthetics brand, Artisan Aesthetic Clinics. Opening its first clinic on Brisbane’s Racecourse Road on Friday, 2 November, Artisan will go beyond the standard experience currently on offer to clients by delivering tailored treatments, in a bespoke and medically led environment. “I’m personally very excited to be launching the first Artisan Aesthetics Clinic this week,” said Maxine Horne, CEO of Vita Group. “The team has worked hard to bring this vision to life, which addresses a gap in the market for a high-quality, medically-driven aesthetic brand that offers clients a premium experience in beautiful surrounds.” In line with its positioning in the premium end of the $1 billion Australian medical aesthetics sector, each Artisan clinic will be unique in design and service offering, reflecting its location and clientele. Cutting-edge technology with intuitive touchpoints for clients, along with Vita’s unique approach to consulting with clients, will drive a seamless, personalised end-to-end experience, while well-thought-out spaces will ensure clients feel at home and relaxed. www.artisanclinics.com

BOX HILL INSTITUTE OFFERS NEW INTERNATIONAL QUALIFICATIONS IN BEAUTY Box Hill Institute is proud to be the first TAFE institute to be affiliated with the International Therapy Examination Council (ITEC), which will allow its students to gain international qualifications.In an exciting new initiative, graduating Beauty, Make Up, Hairdressing and Barbering students can be assessed by ITEC to gain international recognition of their qualification in 33 countries in including Canada, Ireland, New Zealand and the UK. Head of Hair and Beauty, Ruth Browne announced that Box Hill Institute had become an ITEC Centre, where an international ITEC examiner would visit to assess candidates’ theoretical knowledge and practical skills.“ITEC will ensure that applicants meet the international standards of registered countries,” she said. “We are extremely pleased that Box Hill Institute is the first TAFE in Australia to become an ITEC Centre. Having an ITEC qualification is impressive on a CV and of course, opens opportunities for graduating students to work overseas,” Ruth said. As the largest international examination board in Hairdressing and Beauty, ITEC’s diplomas are widely considered to be the highest professional standing that hairdresser or beauty therapist can hold. For more information about Beauty and Aesthetics, Make Up, Hairdressing and Barbering courses paired with the ITEC Diploma, please call (03) 9286 9606 or email ruth.browne@boxhill.edu.au. 20

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CRANIUM HAIR SCOOTS INTO ELECTRIC MOTORING FOR FREE THANKS TO ITS SUSTAINABLE SALON STATUS Kelly Kent, owner of Cranium Hair in Manly, NSW has become the first Sustainable Salon to redeem Sustainable Salons Rewards Points to receive a Fonzarelli Electric Scooter for free! Two years in the making, Kelly saved her points each week and today her Fonzarelli was delivered in style by Sustainable Salons Co-founder and Managing Director Paul Frasca, who rode the Fonzarelli into her salon, surprising her and her clients. “Jenae (Sustainable Salons National Business Development Manager) kept telling me to cash in my points on other things and I told her I was saving up for the bike. I wanted that bike!” Kelly says excitedly. “I saved for a while, I’m a very patient person.” The most ‘expensive’ item on the Rewards Shop, the delivery of the Fonzarelli – a 100% emission-free scooter – to Cranium is the perfect example of how the Sustainable Salons program and its Rewards Shop holds tangible value for its salon members, all while taking an environmental stand. Just by forwarding the $2 Sustainable Salons Fee collected from every client each week, eligible salon members earn points that they can spend in the members-only Rewards Shop on sustainably-minded products and services. A loyalty program as such, it’s designed to thank the salon owner and staff for their commitment each week in helping Sustainable Salons divert the resources they use during client services away from landfill and back into new products and sustainability projects, while ultimately funding meals for those in need via OzHarvest (AU) and KiwiHarvest (NZ). Sustainable Salons also encourages its members to use the Rewards Shop in creative ways – many have purchased products for staff incentives, client giveaways and promotions, and local community events, all in the name of spreading awareness and educating those around them about making sustainable choices. “The program’s already amazing and you feel great being a part of it because you’re saving the environment, and helping homeless people,” adds Kelly. “And then you get really, super rewarded yourself. “It’s an awesome program to be a part of, and if you’re not a part of it, you need to jump on board as soon as you can.” With an RRP of $5,500, the Fonzarelli Electric Scooter redemption by Cranium is a game-changer in salon industry loyalty programs, proving that green actions are making a tangible difference to people, the planet and profits!

MEDIK8 ADVANCED DAY TOTAL PROTECT NAMED FINALIST We are very excited to announce that our Medik8 Advanced Day Total Protect with sun protection has been named a finalist in the Prevention Magazine Beauty Innovation Awards 2018 in the category of Sun Protection. These annual Beauty Innovation Awards celebrate the most exciting advancements in the beauty industry. The expert panel of judges included Dr Adam Sheridan, dermatologist, Fellow of the Australian College of Dermatologists, and Member of the Australasian Academy of Antiageing Medicine; Cecily-Anna Bennett Prevention’s beauty editor; and Allison Boyle, leading hair and makeup artist behind Prevention’s celebrity covers. The panel’s pick was based on products that delivered the most innovative and proven solutions with a maximum of four in each category deemed worthy to become finalists. “We are so proud to have achieved this acknowledgement for an incredibly effective product, that has been developed specifically to provide universal protection of our skin. We love that Medik8 is constantly evolving and developing products to adapt and meet the needs of our current lifestyles,” said Sonia Clifford, Medik8 Brand Manager, Advanced Cosmeceuticals. www.medik8.com.au

RY NEWS INDUSTRY NEWS FAST-TRACK YOUR SUMMER BODY BY FREEZING YOUR BUTT OFF, LITERALLY!

You’d be forgiven for serving the side-eye to the non-invasive body-sculpting movement that promises to do the job of liposuction – permanently removing 20-30 per cent of fat, with no nips, tucks or downtime. Australian Skin Clinics National Training Manager, Darlene O’Gara, said this treatment provides clients with a solution to their little pockets of contention. “CryoDefine Fat Freezing is a non-invasive technology that uses controlled cooling to target fat cells while normal body tissues remain unaffected,” said Ms O’Gara. “Our CryoDefine system uses dual applicators, to treat multiple areas within the same treatment. It combines a vacuum suction with cooling temperature to target the excess fat in common areas like tuckshop arms, flabby tummy, love handles, buttocks and inner and outer thighs. “A walk-in and walk-out appointment once a month means clients are able to return to their normal activities after their hour session,” she said “We’ve had clients lose almost 4cm cm off their arms after just one treatment, 9 cm off their buttocks after three treatments and we’ve seen some clients tone up and drop a further 4-6 cm from their midsection, our most popular treatment, after just three treatments.” CryoDefine Fat Freezing is currently offered in 17 of Australian Skin Clinics franchises including: Ashmore, Chadstone Atrium, Browns Plains, Bulimba, Carindale, Chatswood, Eastland, Helensvale, Highpoint, Hurstville For more information on CryoDefine Fat Freezing treatments visit www.australianskinclinics.com.au

DERMAVIDUALS ANNOUNCES LUXURY FACIALS

ADVANCED SKIN TECHNOLOGY ANNOUNCES DISTRIBUTION OF DERMQUEST Effective January 2019, Advanced Skin Technology, leading provider of clinical skincare products and treatments within the medical cosmetic market, has announced distribution partnership of luxury cosmeceutical range, DermaQuest across Australia and New Zealand. “I feel privileged and excited that we are partnering with DermaQuest,” says CEO of Advanced Skin Technology, Heather Harrison. “Aside from our shared passions and philosophies, this partnership is a sensible and strategic move for both brands. DermaQuest is widely known as the trailblazer of plant stem cell technology, innovative product and advanced delivery systems. We both share underlying knowledge and experience in the cosmeceutical industry, which creates a solid foundation for the partnership. We look forward to seeing continued growth across Australia and New Zealand.” “Education and customer service are central to the success of DermaQuest as a global brand. In Advanced Skin Technology, we found a partner that embodies the same core values. We are confident that AST, who are widely known for having the highest standards in customer service, education and clinic support, will help to accelerate the growth of DermaQuest in Australia and New Zealand,” explains Sam Dhatt Founder & CEO – DermaQuest. This partnership will provide clients access to a larger range of services and more resources for better education, innovation and business building solutions.

EVENTS: HOME AND AWAY 2019 JANUARY

MAY

International Make Up Artist Trade Fair - Los Angeles 11th-13th January

Skin Cancer Congress - Gold Coast - 24th -25th May

Cosme Tokyo - 30th January - 1st February

Beauty UK - 19th-20th May

FEBRUARY

International Beauty & Spa Expo - India - 6th - 7th May

Pure London - 10th-12th February

JUNE

BeautyAsia - Singapore 25th-27th February

Hair Expo - Sydney - 8th-10th June

MARCH

Professional Beauty Delhi 4th-5th June

Beauty Expo - Melbourne 23rd-24th March

JULY

Cosmoprof Bologna - 14th17th March

dermaviduals is thrilled to announce their two new luxury facials – the perfect solution for all skin types in need of a bespoke skincare treatment and some serious skin love. The new Detox Facial is great for restoration, rejuvenation and cellular nutrients, while the new Enzyme Infusion Facial is designed for skin in need of a cooling, calming and soothing infusion. Detox Facial Treatment - The new dermaviduals bespoke Detox Facial Treatment will restore your skin barrier function with a restorative custom blended cleanse and technique. The Detox Facial is great for post flight, post celebration and post sun skin. Enzyme Infusion Facial Treatment: The new Enzyme Infusion Facial is the perfect ‘recuse treatment’ for every skin condition, providing gentle enzymatic antikeratolyicbenefits. This treatment will reduce inflammation and protect the cell membrane, keeping your skin repaired and protected all year round. dermaviduals is now available in over 160 clinics across Australia. www.dermaviduals.com.au

BeautyWorld Japan- 13t-15th May

Brisbane Hair & Beauty Expo - Brisbane - 28th-29th July

IBS New York - 10th-12th March

Cosmoprof North America 28th-30th July

International Esthetics, Cosmetics & Design - New York - 10th-12th March

AUGUST

APRIL Local Colour Tour Educational Experience Shanghai - 12th-14th April Cosmetic Surgery & Medical Expo - Sydney - 5th-6th April China International Beauty Week - 22nd-24th April

Beauty Expo - Sydney 24th25th August Australian Beauty Industry Awards – Sydney 25th August Natural & Organic Asia 28th-30th August

OCTOBER Professional Beauty Dublin 20th-21st October

Dermapen Dermapen 4 4 Award Winning Technology Award Winning Technology Reinventing Micro Needling Reinventing Micro Needling The new Dermapen 4 is the award-winning The new Dermapen 4 isfrom the award-winning breakthrough growing strength to breakthrough growing strength to strength, find out what from everyone is raving strength, find out what everyone is raving about. about.

Meet Stene Marshall, the man who invented the original Dermapen the person theoriginal micro Meet Stene and Marshall, the manrevolutionising who invented the needling industry once againrevolutionising with the 2018 the launch of Dermapen and the person micro the Dermapen 4. once again with the 2018 launch of needling industry the Dermapen 4. In this exclusive interview, Stene explains how he created the breakthrough technology that most In this exclusive interview, Stene explains how he considered as well as discussing the created theimpossible, breakthrough technology that most importance of this new device to the considered impossible, as well asindustry. discussing the importance of this new device to the industry. Q: Stene, DermapenWorld is already recognised as industry leader in micro needling for skin Q: the Stene, DermapenWorld is already recognised rejuvenation. Why the Dermapen 4? as the industry leader in micro needling for skin rejuvenation. Why the Dermapen 4? A: We achieved the status of industry leader because there alwaysthe been a constant effort to lead the A: Wehas achieved status of industry leader because technology curve,been rather than be aeffort follower. Thatthe is there has always a constant to lead what drove me to find the raw which formed technology curve, rather thanmaterials be a follower. That is the foundation Family, which and has since what drove me of to the findDermapen the raw materials formed guided the company to remain the foremost authority the foundation of the Dermapen Family, and has since in the the microneedling today. I enjoy authority being a guided company to field remain the foremost pioneer and we will never waiver on Iour commitment in the microneedling field today. enjoy being a to remain on we thewill cutting pioneer and neveredge. waiver on our commitment to remain on the cutting edge. Q: Just how difficult was it to reinvent your original Dermapen? Q: Just how difficult was it to reinvent your original Dermapen? A: We had already learnt plenty from previous models, however creating the Dermapen required an increased A: We had already learnt plenty4from previous models, level of persistence dedication, there were endless however creating theand Dermapen 4 required an increased hoursof ofpersistence research andand development protocol testing. level dedication,and there were endless Ihours was determined to take things to the level.testing. of research and development andnext protocol I was determined to take things to the next level.

2018 2018

“Dermapen 4 is Proudly Australian “Dermapen 4 is Proudly Australian Designed, Owned and Manufactured! Designed, Owned and Manufactured! And has been a culmination of years And has been a culmination of To years of research and development. of andby development. To be research recognized such prestigious be recognized prestigious awards aroundby thesuch globe in only our awards around the globe only our first year of Dermapen 4’sinLaunch first of Dermapen 4’sgreat Launch is anyear honour and another is an honour and another great achievement for myself and our team achievement for myself and our team at DermapenWorld.” at DermapenWorld.” STENE MARSHALL DERMAPEN CREATOR & STENE MARSHALL DERMAPENWORLD FOUNDER DERMAPEN CREATOR & DERMAPENWORLD FOUNDER

Q: What other advantages and features are unique to the Dermapen 4? Q: What other advantages and features are unique to the Dermapen 4? A: You have to see it in action to really grasp it, butYou more speed, power, A: have to see it inprecision, action tosafety, really technical grasp it, features less power, pain forprecision, the patient. Thetechnical new 16 but moreand speed, safety, pin Dermapen 4 needle cartridge and AOVN Direct 16 features and less pain for the patient. The new Digital Drive motor generates 47.69% more holes pin Dermapen 4 needle cartridge and AOVN Direct than theDrive Dermapen3, and 104% more micro channels Digital motor generates 47.69% more holes than the counterfeit device, creating superior than the average Dermapen3, and 104% more micro channels results. the built-in patent superior pending than the What’s average more, counterfeit device, creating Anti-Contamination Management system and Built results. What’s more, the built-in patent pending in Fluid Guard mechanisms make it the safest device Anti-Contamination Management system and Built ever. And ergonomically it make is in ait class of itsdevice own. in Fluid Guard mechanisms the safest With And the flexibility of Dual Power operation a ever. ergonomically it is in a class of itsand own. large to read display, you can adjust With and the easy flexibility of digital Dual Power operation and a your with just one hand. Exclusive large settings and easyinstantly to read digital display, you can adjust Scar Treatment setting with allows scarExclusive revision your settings instantly justsuperior one hand. protocols and treatment results. We are absolutely Scar Treatment setting allows superior scar revision certain theand Dermapen 4 is the best protocols treatment results. We micro-needling are absolutely device can own... 4 weis back it upmicro-needling with a 7-year certain you the Dermapen the best warranty. Anyone can claim quality, but it takes years device you can own... we back it up with a 7-year of research, development and support to back it up. warranty. Anyone can claim quality, but it takes years of research, development and support to back it up.

1st 1st

Australia Australia

Korea Korea

Germany Germany

COVER STORY <

2011

2012

Q: How will owning a Dermapen 4 assist practitioners in attracting more clients? A: There’s an advertising saying along the lines of “the product is mightier than the pen” which basically means quality products sell themselves. And while that is certainly the case with the Dermapen 4, our treatment providers will have access to an exclusive program called the Dermapen Fractional Millon Makeover™, which offers them an overwhelming advantage in the marketplace. What’s more, with the new marketing capabilities of our website, they will also leverage off the hundreds of thousands of web searches for Dermapen every month, to drive more patients into their practice. Q: As the Original, how does Dermapen 4 plan to stay Industry Leader? A: Dermapen 4 will never become obsolete. It’s Bluetooth enabled with automatic updates, so as new technologies are unearthed the software will be updated for you. The integrated Bluetooth connectivity allows for simple connection via Android or Smartphone (iPhone) App that connects you directly to support initiatives including the DermapenWorld Prozone and training centre, FREE Clinic Finder service and FREE registration for your 7-year warranty. What’s more, it continuously updates the Dermapen 4’s calibration tables (guaranteeing the depth of penetration every time) and firmware advancements. History will prove, the Dermapen 4 will be the GOLD standard by which all others will be judged.

Find out WHY upgrading to the

is worth it” www.DermapenWorld.com/Dermapen4

2014

2018

Q: 1st year for Dermapen 4 has made a huge impact on the industry, what are your thoughts of the awards and it’s acceptance to the market? A: It’s been overwhelming. We were a bit apprehensive to start with, as Dermapen 3 had reached a “cult like” status with it’s loyal and dedicated treatment providers and patients alike. But at every congress, we are literally ran off our feet - with standing room only due to the crowds that flock to visit us. The reaction from our loyal Authorised Treatment Providers who have been quick to upgrade has been so positive. Dermapen 4 is Proudly Australian Designed, Owned and Manufactured! And has been a culmination of years of research and development. To be recognized by such prestigious awards around the globe in only our first year of Dermapen 4’s Launch is an honour and another great achievement for myself and our team at DermapenWorld.”

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Australian Beauty Industry Awards 2018

2018 BEAUTY THERAPIST OF THE YEAR

STACIE DOWDEN, NATURAL BEAUTY & MEDI CLINIC 2018 ABIA Beauty Therapist Of The Year, Stacie Dowden, Natural Beauty and Medi Clinic. Sponsored by Dermalogica

Stacie Dowden is a senior beauty therapist at Natural Beauty & Medi Clinic (NBMC) in the isolated Queensland town of Mount Isa. The services that Stacie offers in Mount Isa are inspired and informed by the unique environment and location. The salon educates the local community on the vital signs of skin ageing, health and wellbeing, to help combat the effects of the harsh climate, scorching 40-degree heat and extreme weather conditions.

• Attending ongoing weekly NBMC training sessions, which assist with growth and learning, personally and professionally. • Taking part in weekly online information and Skype sessions with industry leaders and mentors, including Inskin, OCosmedics, and DMK representatives, Chamber of Commerce and City Council seminars for legislative and regional updates, and the Aesthetics Practitioners Advisory Network (APAN).

Over the past year Stacie has not only played an important role in treating and educating her 450 regular guests but has also been 100% committed to continual self-improvement and growth as well as building trusted relationships with guests, impacting their lives in a positive way.

One of the most amazing testimonials that Stacie could have received is from the owner of NBMC, and her current employer, Reegyn McElligott. Reegyn is a multi award winning business owner and therapist including ABIA Awards.

Stacie shared with us what she believed made her a great candidate for the 2018 Beauty Therapist of the Year: “I believe that my unbridled passion for constant growth and knowledge, coupled with the positive impact I am having on the lives of my guests, are skills and attributes that made me worthy of winning the 2018 ABIA Beauty Therapist of the Year. My sole motivation is the health and happiness of my guests. I treat every guest as I would a close friend – while always respecting their boundaries and wishes. I build a sense of safety, and most importantly, I listen. I also practice what I preach, and only recommend skin care products that I use and cherish myself”. Stacie’s commitment to continually improve and grow has included the following: • Undertaking a range of nationally-recognised training qualifications including a Certificate 4 of Massage and a Diploma in Beauty Therapy; 24

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“Stacie has always treated her fellow team members and her guests just like good friends and family. It’s her wonderfully warm approach that has seen Stacie become one of our most popular beauticians. She has formed so many genuine and lasting relationships over the years. I am really proud of Stacie; her consistently positive attitude has helped make the NBMC the successful clinic that it is today. She has contributed in so many ways, by: • Providing an exceptionally strong focus on outstanding customer service. • Going the extra mile. Stacie’s love of her work prompted her to return to work six months early after taking maternity leave. She is always willing to work through her lunchbreak when necessary to accommodate last-minute bookings. • Bringing a contagious positivity to the clinic every day, boosting team morale and really energising the NBMC work environment. • Giving freely of her time by volunteering at numerous community events. • Enhancing our capacity. She embraces

innovation, training and mentoring, and developing service partnerships. • Freely sharing her in-depth knowledge with guests and team members. Stacie is also an excellent mentor, keeping abreast of all educational, industrial and regional changes and regularly attending interstate courses, seminars and conferences to boost her own self-development. • Competently multi-tasking in an extremely fast paced environment. Stacie has a real gift for offering additional assistance to her fellow team members and our guests without any discernible change in the consistency of attention and care she provides. • Communicating effectively by politely and diplomatically setting clear service expectations, providing consistent and accurate information to guests, and volunteering value-added services and information. • Using her great interpersonal skills to learn what matters most to individual guests, taking into account their likes and dislikes, cultural background, health conditions and other external influences. She is highly sensitive to their needs, while also ensuring privacy and confidentiality are always respected before, during and after treatment. Since commencing with NBMC in 2013, Stacie has been an integral and much-valued member of the NBMC family. Her natural passion and willingness to help others and make them feel appreciated has greatly assisted our reputation as the ‘beauty clinic of choice’ in Mount Isa. Stacie’s professional yet friendly approach ensures that each and every guest feels warmly welcomed at NBMC.’ Reegyn McElligott We wish Stacie every success in her career this year!

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Australian Beauty Industry Awards 2018

2018 BUSINESS DIRECTOR/ OWNER OF THE YEAR

LEANNE CONDINA

2018 ABIA BUSINESS DIRECTOR/OWNER OF THE YEAR, Leanne Condina, Cocoon Spa. Sponsored by Sothys

Leanne Condina is the first person that people see when they come into Cocoon Day Spa and is the face of this wonderful business. Our worthy 2018 ABIA winner Leanne shares with us what makes her the Business Director of the Year. “I’m not only a business owner, I am also a therapist which means I can connect with my clients and staff. While I do delegate tasks to my staff, there isn’t an occasion where I haven’t done the task first myself. I make sure my staff see me doing the task - whatever it may be - so they can follow in my footsteps. I try to uplift and encourage my staff to be the best they can, through regular motivational meetings, by offering training and with achievable incentives. I am innovative and driven, and my staff see that anything is possible especially for women and mothers with careers. I have two beautiful young boys that are my priority and I work hard to maintain a good balance of work and family life. I love that my kids see me work and understand

the values I bestow on to them about balance, integrity, responsibility, and a good work ethic.” Business Success It has now been just over a year since Cocoon Day Spa opened in a new sapce and with some time to iron out early teething problems, Leanne has enjoyed catering to the needs of the influx of new clients and overall business success “We had an overwhelming positive response to our spa; the feedback received from our community has been amazing and has exceeded our expectations. As winners of ABIA’s Best Spa Design in 2017 we capitalised on our award success by promoting the win through our digital and social media marketing platforms, which saw an instant increase in bookings and gift voucher sales.” Each year the spa goals led by Leanne are to increase ales, repeat clientele, and improve overall client satisfaction. This was achieved

during the awards judging period, with an approximate 15% increase in sales, new clients and return of clients. “We measure client satisfaction in a more qualitative way,”, says Leanne, “by asking each client upon leaving to provide feedback. We also encourage them to provide a review (good or bad) and currently have an extremely positive 4.8-star rating on Facebook.” Cocoon also provide contributions to different charitable organisations by supporting their local community. “I reached out to the Little Heroes Foundation in December 2017 and donated 100 massage gift vouchers to offer some welldeserved respite for families with seriously ill children during Christmas. It was so rewarding to play a small part in helping to put a smile on some well-deserved faces.” Congratulations Leanne! Beauty Biz Year 11 Issue 6

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Australian Beauty Industry Awards 2018

2018 COSMETIC TATTOOIST OF THE YEAR

KATY SULLIVAN

2018 ABIA Cosmetic Tattoist Of The Year, Katy Sullivan. Sponsored by Think MBC Cosmetic Tattoo

Katy Sullivan walked away with the coveted ABIA Award this year for Cosmetic Tattooist, for the second year running, against some very strong competition. Having practiced the art of cosmetic tattooing for 18 years, Katy’s experience and passion for the industry and her clients resulted in a popular win for her. We spoke to Katy about her years in the industry and what it means for her to be a cosmetic tattooist. “I have been self-employed for the past 18 years and in this time I have achieved many personal and business successes; I am very passionate about skin & laser treatments at Spa Lotus, Advanced Body Image and I have always been most passionate about Cosmetic Tattooing.” “Cosmetic tattooing is a very special area of my life, it really never feels like ‘work’ to me rather a love for creating something beautiful that meets my client’s needs. When I am performing Cosmetic Tattooing I feel it’s the only real thing that stills my mind and allows me to focus on my client asking the right questions in order to make the right selections in regards to pigment, skin type, texture and individual requirements, all to ultimately deliver the best result. I have been blessed with learning and loving the skill of Scar camouflage and areola repigmentation which I offer to territory women post mastectomy as part of my normal weekdays. I work with Darwin’s cosmetic surgeons to recreate the natural look of breast cancer survivors and have offered this now for the past 16 years at no charge. It’s a very special way of finalising the traumatic period of a woman’s life having survived cancer, hopefully allowing them to move forward feeling more confident 26

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and comfortable with their body.” Career History Qualifications Cosmetic Tattoo Related 2000— Australian Institute of Permanent Makeup Award– Student of the Year for Cosmetic Tattoo 2000— Australian Institute of Permanent Makeup– Eyebrow, Lip line, Full lip, Eye line & Eyelash Enhancement. (Trainer Faye Rielly) 2000— Australian Institute of Permanent Makeup– Advanced Training in Camouflage, Nipple Areola Re- pigmentation, Skin Re-pigmentation, Body Tattoo & Tattoo Removal. (Trainer Faye Rielly) 2001— Association of Professional Aestheticians of Australia—Level B Certification Examination in Advanced Aesthetic Practices specific to Cosmetic Tattoo. 2002— Colour Selection & Colour Correction Advanced Training (2 day workshop) Australian Institute of Permanent Makeup 2002— COLOUR ME (2 day Seminar with Pat Connell & Val Glover-Hovan, this course covered cosmetic tattoo blush application, eyeliner and eye shadow, three dimensional lip colour & three dimensional hair strokes. 2002— SCPC Annual Convention San Francisco, California 2004—SCPC Annual Convention Las Vegas, Nevada 2004—Cosmetic Tattoo Advanced Education (2 day seminar with Conne Lord & Val Glover-Hovan, this course covered

advanced techniques, colour selections, skin types when working with pigments, pain management. 2008—Australian Cosmetic Tattoo Professionals Level 2 Examination 2009— SCPC Annual Convention, Las Vegas, Nevada 2009— SPCP board examination to be recognized as a CPCP Certified Permanent Cosmetic Professional. Las Vegas, Nevada 2010—Blood borne Pathogens– Principles of infection control for the modification industry. Health Educators 2012— SCPC Annual Convention Albuquerque, New Mexico Recent Qualifications 2016 - 2017 Completion of SIB70110 Graduate Certificate in Intense Pulsed Light & Laser Hair Removal 10038NAT Graduate Certificate in Cosmetic Laser & Light Therapies Katy is a proud member of:SCPC-Society of Permanent Cosmetic Professional’s, APAN- Aesthetic Professionals Advisory Network and ASLMS- American Society of Laser Medicine & Surgery

Professional Eyelash and Eyebrow Tint

DERMAL

ENLARGED PORES EXPLAINED

By Daniel Isaacs

Pores are the gateway to the skin, within which hair follicles grow. Each pore contains a sebaceous gland, which produces sebum. Sebum is secreted through pores, which coats the upper surface of the skin to form an oily protective layer. Pores are genetic and are necessary for the proper function of the skin.

“LESS COLLAGEN MEANS LESS ELASTICITY IN OUR SKIN, LEADING TO OVAL SHAPED PORES STRETCHED OUT BY GRAVITY.” 28

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Often associated with oily skin, large pores can actually affect all ages and types of skin. Pore enlargement can be due to a number of different factors. One of the main factors is high sebum flow out of a pore, which can favour a pore enlargement to accommodate for the increased flow. Testosterone levels are key to the production of sebum and as a result, males tend to have larger pores than females. Both men and women have testosterone, which is important for sebum levels in the skin. An enzyme called 5-alpha reductase converts the testosterone into dihydrotestosterone (DHT), which stimulates sebum production. Female pore size may fluctuate with menstrual cycles due to hormone level changes which alter the flow of sebum through pores. Hardened sebum can clog the inside of a pore, blocking the exit for further sebum production and causing the pore to expand in diameter to become much more noticeable. Another reason pores can get blocked and enlarged is a process called incomplete keratinisation. This means that a skin cell is not able to fully mature to a dead skin cell which is eventually exfoliated off the surface

of the complexion. Therefore the dead skin cells do not fall off the skin’s surface easily, and this can lead to an accumulation of these dead skin cells at the entrance of a pore, clogging the orifice and leading to mechanical pore dilation. Although enlarged pores can’t be removed, they can be minimised through a good skincare routine and there are ways to prevent them becoming a problem. It’s important to keep skin clear, exfoliate regularly and use non-comedogenic products which will prevent unnecessary congestion and that can ultimately lead to enlarged pores. It’s also important to keep skin protected from the sun’s damage and maintain skin’s collagen and elastin levels. This can be achieved by incorporating vitamin C and vitamin A in the skincare routine, to retain skin’s firmness and elasticity, helping to prevent the pores becoming more slack, loose and visible. While squeezing pores, specifically squeezing blackheads, can be very gratifying it can also damage the skin. The main concern here is causing irritation and inflammation around the pore, which can lead to postinflammatory hyperpigmentation. The result of this is an uneven skin tone with dark areas where the blemishes were previously.

It is best to avoid squeezing a pore unless it is has developed into a blemish with a firm white head. Very gentle squeezing with clean fingers or a tissue will help to extract the blocked sebum in the pore and speed up recovery. There are many ways to minimise the appearance of pores using targeted skincare. Look at including actives that will reduce production of sebum, exfoliation non-comedogonic ● Sebum reduction - more sebum flowing through the pores can stretch out the edges to make them appear larger ● Clear out oxidised debris from within the pores - oxidised sebum mixed with skin cells can darken in colour (blackheads) and look much more visible from afar ● Protect the skin from premature ageing - use antioxidants and SPF to minimise collagen depletion and boost elasticity of the pores Exfoliating acids are some of the best ingredients to help create a smoother skin surface. Alpha hydroxy acids, or AHAs, are able to work on the surface of the skin to break down bonds between dead skin cells so they can easily slough off. This reveals newer, fresher skin underneath for enhanced texture and tone. Beta hydroxy acids, also known as BHAs, are oil-soluble and therefore can penetrate into the oily pores. There they can break down blockages which can lead to enlarged pores or even blemishes. Mandelic acid is an exfoliating acid which harnesses the power of both AHAs with BHAs. Mandelic acid is both oil and water soluble therefore it is able to get into the pores and

remove blockages in the skin, but also acts as an exfoliator to buff away at the surface of the skin to refine texture. Mandelic acid is one of the best exfoliating acids for minimising enlarged pores as it can break down blockages, which are causing enlarged pores. Many traditional pore products use high quantities of alcohol as a potent and instant astringent to temporarily shrink the appearance of pores. This can dry out the skin and impair its natural protective barrier over time. Taking a much gentler approach will ensure exceptional results over time, without damaging the skin. For example, instead of alcohol, use the natural astringent red clover extract to temporarily shrink the pores, without the negative effects of using alcohol. Red clover extract is a natural botanical extract which can help to reduce sebum production. It has 3 modes of action to work against enlarged pores. Firstly, red clover extract can block the enzyme that creates sebum; stopping excess oils from clogging up pores and forming blemishes. Secondly, the extract increases skin cell renewal which stops dead skin cells from stretching out pores. Finally, as a natural astringent, red clover extract can gently contract the pores; visually reducing their appearance on the face. Red clover extract is a key ingredient throughout the whole Pore Refining range to help minimise the appearance of pores at every step in your skincare routine. The skin is supported by an intricate network of elastin and collagen which helps to keep the complexion firm and the pores taut and small.

Over time, as we age and with excess sun exposure, this network starts to break down. Less collagen means less elasticity in our skin, leading to oval shaped pores stretched out by gravity. Much of the collagen depletion we see in the skin is caused by UV damage, therefore wearing broad spectrum SPF 30 sunscreen everyday will help to limit sun damage and premature ageing which can cause enlarged pores. It is also important to use antioxidants like alpha-lipoic acid, which protects the skin from free radical attack, which can lead to premature ageing. After completing a chemistry degree at Leeds University, Daniel Isaacs BSc. CPO Pangaea Laboratories has been researching skin biochemistry and creating anti-ageing, skincare and haircare products for 7 years. Starting as a formulation developer he is now CPO (Chief Product Officer) and Head of Research and Development for London based Pangaea Laboratories, leading a department team of biochemists, formulation scientists and packaging innovators. During his career in personal care he has developed over 80 unique formulations across six brands including globally renowned Medik8 and Nanogen and more recently, the buzzing new UK brand: The Hero Project.

Beauty Biz Year 11 Issue 6

DERMAL

SUNSCREEN LAWS!

Beauty Biz Year 11 Issue 6

The laws have shifted recently in Australia with the requirement and the regulation of SPF 50+ sunscreens on our shelves. With this has been an obvious confusion with clients a to how long they can now dare to bare, believing this gives adequate protection against sun damage on our beaches and day to day life. We look at what the SPF 50+ factor really means and a key nano particle ingredient in our scunscreens

WHAT WILL SPF 50+ DO TO IMPROVE SUN PROTECTION?

How well a sunscreen works is determined by testing for two properties: 1. the ‘sun protection factor’ (SPF) - which measures the degree of protection against UVB radiation 2. the ‘broad spectrum performance’ which is a measure of the degree of protection from UVA radiation. SPF 50+ sunscreens have an increased SPF factor and are required to meet more stringent broad spectrum requirements. While SPF 50+ sunscreens provide better broad spectrum performance, this does not mean you have a ‘suit of armour’; people still need to be SunSmart. You need to apply SPF 50+ sunscreen just as liberally as SPF 30+. In addition, as with other sunscreens, SPF 50+ may rub off through towelling, swimming, and perspiration. The rule for applying SPF 50+ remains the same: apply liberally and reapply liberally every 2 hours.

WILL THE SPF 50+ SUNSCREENS MEAN THAT I CAN NOW STAY IN THE SUN AS LONG AS I LIKE AND BE PROTECTED? OR DO I STILL NEED TO BE SUNSMART?

Sunscreen in isolation is not sufficient protection from the sun. The introduction of higher SPF sunscreens does not affect the importance of being SunSmart. Clothing, hats, sunglasses, keeping to the shade as much as possible and avoiding excessive exposure of the skin to the sun’s radiation need to be combined with the liberal application of sunscreen, whatever the SPF. You also need to reapply sunscreen often in order to maintain your protection.

WHAT WILL BE ON THE LABEL WITH SPF 50+?

The main labels on sunscreen containers or cartons contain the following information: • the product name • the sun protection factor (SPF) • the water resistance of the product (if relevant and in hours and/or minutes) • the statement ‘broad spectrum’ ◦ both 30+ and 50+ are labelled as broad spectrum sunscreens. However, any new sunscreens listed from 10 November 2012 labelled as SPF 30 (rather than

30+), 40, 50, 50+ must comply with the new definition of broad spectrum. Labels may also contain the protection category ‘low’, ‘medium’ or ‘moderate’, ‘high’, or ‘very high’. If you would like to purchase a sunscreen product containing a sun protection factor of 50 or higher, simply look for the number 50 next to SPF. Labels will also contain information on: • the dose form (cream, lotion or spray) • the net quantity of goods • Australian Register of Therapeutic Goods listing numbers (for example, AUST L 12345) • active ingredients • an expiry date • a batch number.

IS SPF 50+ AVAILABLE IN ANY OTHER COUNTRIES? ARE THESE THE SAME PRODUCTS THAT WILL BE AVAILABLE IN AUSTRALIA?

Sunscreens with SPF of 50 or more are available in some other developed countries, including New Zealand, the US and many European countries. Some of these products may be imported and sold in Australia, but will need to comply with the 2012 Sunscreen Standard and other parts of Australian regulation. For example, the labelling may need to be different to meet Australian requirements.

NANOPARTICLES IN PRODUCTS WHAT ARE NANOPARTICLES?

A nanoparticle is a particle within the nanoscale range of 1 to 100 nanometres in size. A nanometre is one millionth of a millimetre. These are invisible to the human eye. Humans are exposed to nanoscale particles in the environment in the form of smoke, dust, ash and fine clays through the air, food and water. Foods are also naturally composed of nanoscale components. Nanoparticles are used in a variety of therapeutic products including some sunscreens.

WHAT NANOPARTICLES ARE USED IN SUNSCREENS? Zinc oxide and titanium dioxide were the

first ingredients to be used in Australian sunscreens in nanoparticle form; however, other ingredients may be used in nanoparticle form if this has been specifically evaluated and approved by the TGA.

HOW DO I KNOW IF MY SUNSCREEN CONTAINS NANOPARTICLES?

In Australia, all active ingredients, including those in nanoparticle form, must be declared on sunscreen labels to help consumers make informed choices. However, it is not currently a requirement for sunscreen labels to declare the particle size of the active ingredients. This is because there is no evidence suggesting that nanoparticles in sunscreen are unsafe. Sunscreens deemed to be unsafe based on safety assessments, with or without nanoparticles, will not be approved and cannot be legally sold in Australia.

SHOULD I BE WORRIED ABOUT NANOPARTICLES IN SUNSCREENS?

No. Nanoparticles have been present in some sunscreens since at least 1990. To date, evidence shows that the particles remain on the surface of the skin, which is composed of non-viable (dead) cells, and therefore pose no threat to human health. Any application to register a new sunscreen ingredient must undergo a safety assessment, and all products are subject to post-market monitoring. This means that the TGA must be satisfied that the benefits of a product outweigh the risks before it can be sold legally in Australia, and will continue to monitor the product for as long as it is on the Australian Register of Therapeutic Goods (ARTG). The TGA actively monitors local and international research on nanoparticles in sunscreens. A Literature review by the TGA on the safety of titanium dioxide and zinc oxide nanoparticles in sunscreens was first published in 2006, and is regularly updated. Nanoparticles are also found in some foods and cosmetics, and their safety is assessed by Food Standards Australia and New Zealand (FSANZ) and the National Industrial Chemicals Notification and Assessment Scheme (NICNAS). For further information on the regulations and ingredients in our sun care in Australia visit www.tga.com.au

Beauty Biz Year 11 Issue 6

DERMAL

THE BUZZ AROUND

CANNABIS IN SKIN CARE

By Rachel Lapidos

“For 5,000 years, cannabis has been helping everyone,” says Cindy Capobianco, co-founder of Lord Jones, a brand that makes CBD-laced edibles and body lotion. “Before 1937, when it was prohibited, there was a cannabis elixir on every shelf. It reduces inflammation and pain in a way I’ve never seen anything work.”

WHY CANNABIS?

You already know that inflammation is the root cause of oh-so-many skin woes, from acne to rosacea. Because of cannabinoids’ anti-inflammatory and antioxidant properties, using it can reduce puffiness, swelling, and even soreness, says Jessica Assaf, The Cannabis Feminist. “It’s this all-in-one solution because of its ability to target those problems simultaneously,” she says. Studies have shown that CBD can potentially be helpful for fighting acne, too, and may even give your skin a more 32

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youthful appearance, thanks to its inflammation-fighting prowess. And here’s yet another anecdotal way cannabis is becoming a BFF for holistic types: It can potentially help relieve pain. Capobianco says she has witnessed cannabis lotion provide super-quick relief countless times. “I could tell you a hundred different stories of people standing in front of me with tennis elbow, a shoulder injury, or some sort of pain, and they use our lotion and 10 minutes later they don’t feel it anymore.” Science shows why this is the case: “CBD binds to a special set of receptors in the skin known as TRPV-1

receptors, where it can help feelings of heat, itch, and pain,” says Joshua Zeichner, MD, a New York-based dermatologist. “This explains why it has a soothing effect on the skin. Just as other natural oils are used in skin care, the natural fatty acids and antioxidants in hempseed oil make it a good choice for people with dry skin and eczema.”

THE WIDE WORLD OF CANNABINOIDS

While CBD is the compound popping up in beauty products, it’s not the only one within the cannabis plant to be aware of. “There are nearly 100 [naturally occurring compounds called cannabinoids], and CBD is the one that’s most well-known for its health and wellness benefits,” says Capobianco. Real talk: There are a lot of chemicals within cannabis, and our body has an entire system that regulates them. All of this comes into play when you slather the plant’s extracts on your skin. “If you just have one cannabinoid, such as CBD, you’re missing out on the over 100 additional cannabinoids that work together to produce the entourage effect,” Assaf explains. “I really believe in the whole plant, full-spectrum extract or oil as the active ingredient in skin-care products.” In other words, you want the whole system working together, she says. Your body’s endocannabinoid system has receptors, and Capobianco notes that the full spectrum of cannabinoids work in concert more efficiently and effectively than one on its own—hence it’s good to look for the whole plant’s extract in the beauty aisle. “It’s like with supplements, you need black pepper in order to absorb turmeric,” explains Assaf. “You need all of the cannabinoids to connect with your body’s receptors.” But then, there is the legality issue. “Hempderived CBD is legal in all 50 states,” notes Capobianco. “By contrast, cannabis-infused products are regulated at the state level and cannot cross state lines.” And obviously, full-on cannabis is illegal throughout the US. “Legally, as long as the plant (either cannabis or hemp) is grown with under 0.3 percent THC [the cannabinoid that gets you high] it is considered legal, so theoretically it doesn’t matter whether it is hemp or cannabis,” adds Assaf. And hemp’s legal to import, but you can only grow it legally under an educational pilot program because of the Farm Bill—which is how most companies get away with growing it domestically, she explains.

WHAT TO LOOK FOR IN THE BEAUTY AISLE

As is the case in the food industry, knowing where your extract comes from is crucial, Assaf says. “It’s important to know the source. It’s not enough to say you’re getting CBD or hemp extract,” she says. “Some could be processed so intensely that the phytonutrients are stripped away and you’re left with a CBD isolate that’s just a white powder, which is missing all the potent cannabinoids.” Capobianoco compares whole plant

extract to extra virgin olive oil. “It’s a pure extraction method where you’re left with a brownish oil,” she says. “It’s key to look at this when purchasing, so that you’re getting something effective. It [also] helps with our overall goal and mission to de-stigmatise and normalise the plant. The last thing we want is someone to use something and think it does nothing and is a hoax.” So, according to Assaf, look for whole plant extract on the packaging to confirm what you’re using isn’t simply capitalising on the buzz around the ingredient. Beauty Biz Year 11 Issue 6

DERMAL

THE 101 ON PEELS

WHAT IS A PEEL? WHAT ARE THE BENEFITS? By Emma Hobson, Education Manager at Dermalogica

It’s a skin care product designed to exfoliate dead skin cells off the skin surface, increase cell renewal and speed up cell desquamation. The benefits of a chemical peel can help stimulate collagen, firm the skin, help reduce wrinkle depth, smooth the texture, brighten and decongest by virtue of using a blend of Hydroxy Acids and plant botanicals. They speed up cell renewal and turnover, creating a glowing, healthy skin.

WHAT KIND OF SKIN CONCERNS CAN THEY TARGET?

They target a range of skin concerns from fine lines and wrinkles, uneven skin texture, breakouts, and acne to mottled skin and hyperpigmentation. Chemical peels are one of the most effective ways to address these various skin conditions. Peels are of great benefit to a vast range of skin concerns and are a perfect choice for many people unless they are contraindicated.

WHAT ARE THE CONTRAINDICATIONS?

• Pregnant or breastfeeding • Has received a resurfacing skin procedure such as IPL (laser), microdermabrasion or a chemical peel within the past two weeks • Has received Botox or other injectables within the past week • Has used Retin-A within the past 48 hours • Has used Isotretinoin (Accutane) in the past six months • Has waxed within the past 72 hours • Has a contagious skin disease or infection such as an active cold sore Professional peel treatments are not a onesize-fits-all, for optimal results, a peel should be customised to a person’s individual skin needs.

WHAT ARE SOME OF THE DIFFERENT TYPES OF PEELS?

The two main types of peels used are Hydroxy Acid Peels as well as Enzyme Peels such as Papaya, Pineapple, Pomegranate . Dermalogica’s Pro Power Peel uses various blends of Hydroxy Acids that includes, Lactic, Glycolic, Salicylic Acid, Malic acid, Phytic Acid and Mandelic Acid. There are 4 classifications of peels in our industry; • Very superficial peels which affect the very outer most layer of the skin and they stop penetration at the granular layer. Most professional forms of exfoliation fall into this category. • Superficial peels exfoliate epidermal layers without going beyond the basal layer. This is where many Chemical Peels sit within. Dermalogica’s Pro Power Peel is in this category. 34

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Peels only available with the supervision of a Dr:• Medium-depth peels reach the upper layers of the dermis down to the papillary dermis. • Deep peels remove the papillary dermis and reach the reticular dermis.

WHAT IS THE MAIN DIFFERENCE BETWEEN ATHOME AND IN-SALON PEELS?

Professional Chemical Peels are more targeted, intensive, active and slightly more invasive and require a trained practitioner to administer them to ensure safety and efficacy Vs. a home care peel product which are used to maintain results or to prepare skin prior to professional peel treatments.

WHAT IS THE IMPORTANCE OF AHAS AND BHAS IN THE SELECTION OF PEELS?

Alpha Hydroxy Acids (AHA’s) are water soluble substances which helps with the action they have within the skin and cells. The most commonly used alpha-hydroxy acids are Glycolic and Lactic acids. When applied to the skin, AHAs stimulate the exfoliation of surface skin cells by interfering with the (ionic) bonding between these cells (they break down the bonds holding skin cells together). This causes the sloughing off dull, rough skin and promotes cellular renewal and cell turnover rates, so you have younger, plumper skin cells within the skin. AHAs make the skin feel softer and smoother, they help keep the skins barrier function intact, they can help boost hydration levels as well as softening wrinkles by improving skin tone and stimulating collagen production, some can lighten pigmentation and age spots. They also and help clear and prevent skin congestion. Lactic Acid and Phytic Acid are often used for brightening the skin and helping with hyperpigmentation as well as a skin with signs of ageing. Lactic is also slightly less irritating on the skin so a preferred choice for those who may experience some sensitivity. Glycolic is mainly used for treating the signs of ageing skin. The great thing about both of these exfoliating acids is they not only affect the upper layers of the skin, but impact the lower dermal layers too, helping to keep skin looking and feeling youthful. In fact, research has shown AHA’s increase collagen density and dermal thickness, whilst promoting increased collagen and Hyaluronic Acid levels. The result? Noticeable changes in wrinkles, skin hydration, and skin elasticity and tone. Higher concentrations of AHAs, though more active, can have an irritating effect on the skin causing redness and inflammation. It is not just the percentage of AHAs that is important, but more importantly the pH of the formulation. AHAs work best at a lower pH. For home care use products should be about 10% or less with an optimal pH of around 3.0- 4.0.

Emma Hobson Beta Hydroxy Acids (BHA’s), also known as Salicylic Acid, is found in many exfoliating products and a particular favorite in products designed for congested skin with breakouts. It also decreases the adhesion of skin cells by breaking up the ‘cement’ that holds the cells together however Salicylic Acid is lipophilic (attracted to lipids/fats). Being lipophilic allows it to dissolve impactions within the pores, making it a comedolytic agent, meaning it is fantastic at decongesting the skin. Salicylic Acid produces less irritation so its excellent for skin sensitivities. Salicylic Acid is regulated by the TGA and can only contain 2% or less within a product.

WHAT KIND OF RESULTS CAN YOU EXPECT AFTER A CHEMICAL PEEL? IS THERE GENERALLY ANY DOWNTIME?

There is little to no downtime with the Dermalogica Pro Power Peel treatment. Some people may experience mild redness that subsides within a few hours, the majority of people post peel leave with instantly healthy, glowing skin. Some may experience skin flaking and mild peeling after two to three days in certain areas of the skin which will clear within seven to ten days.

HOW ABOUT NATURAL PEELS?

Though many hydroxyl acids are found in plants and fruits the vast majority today are actually created synthetically to ensure purity, stability and effectiveness. I am not a great advocate of putting a peel made of for example milk, willow bark, apples and sugar on my skin and expecting any great results, I prefer to leave it to the clever bio-chemists to create an innovative, active and efficacious peel. For more information call 1800 659 118 or visit dermalogica.com.au

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pro power peel the peel experience, redefined 3 customisable chemical peels that work in synergy to deliver unparalleled medicalgrade results. Targeting a range of concerns from fine lines and wrinkles to acne and hyperpigmentation.

DERMAL

EXTRINSIC VS INTRINSIC AGEING

By Robyn McAlpine

“Our genetics load the gun, our lifestyle pulls the trigger” a quote from Dr Mehmet Oz used on many an Instagram post, but what exactly does it mean? Can we really influence how we age even if our genetics have destined us otherwise? We get what we are given with our genetics (we can blame or thank our parents), but is this something we just settle for and wait for age to overcome us? Do we just accept fate, throw care out the window and watch the wrinkles roll in? Of course, there are some conditions that will require a more drastic approach to anti-ageing, particularly when our muscle and dermal appendages detach from their anchor and begin to head south (hello jowls and loss of volume). When this becomes our fate, the answer is more than skin care alone can resolve. But as skin experts what can we do from the outside, to support the intrinsic ageing factors of our clients (and let’s be honest, for ourselves) so that we can hold off what is inevitably coming for us all. Ageing! It is said that around 68% of how our skin looks and feels is within our control. With the right ingredients, we can positively impact the ageing process, regardless of what our genetics are telling us. Personally, I intend to have a fair crack at it. When I started out in this industry I had big plans to care for my skin to look like a fox at fifty, that plan is still in progress. By the time this article goes to print, I’ll have clicked over to 36 years old and some days my reflection is far more forgiving than others, but I know for certain that this is due to lifestyle factors, the extrinsic things that I do or don’t do, that influence my skin’s appearance. There is a lot that we can do from an extrinsic perspective to slow down collagen degradation. A skin well nurtured is a skin that ages well. Likewise, a skin uncared for and not supported will age before its time, often even quicker than what genetics have predestined. Skin is our tool of the trade and how we, as part of a comprehensive self-care approach, can support our clients in how well their skin is going to age. Understanding our client’s lifestyle habits and how they are (or aren’t) caring for themselves helps us to guide them in making sure they are supporting their extrinsic factors of ageing. Of course, we need to understand their intrinsic 36

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factors to know the limitations of our efforts, but if we can focus on what’s happening on the outside, we can certainly be of great support in helping our clients achieve their skin care goals. Take for example a client’s skin type. This is the skin they were born with and will leave this world with. This is an intrinsic factor and something we cannot change, but what we can do is work with them to support this skin so that it ages well and with as much longevity as possible. But what if not all skin care is skin “care”. You’ve heard me say it a thousand times. This is something as professionals we must help our clients navigate. Knowing what we are doing from a cellular perspective is vital to getting results for our clients that are long lasting but also supporting what is unique to them and their intrinsic story. Knowing what our fibroblast cell needs for collagen synthesis- zinc, copper, amino acids, vitamin C for example, allow us to look at how to get these ingredients to where they are used by our cells, to keep our collagen production at its best for as long as possible. Because whilst our intrinsic body clock is telling us we don’t need to produce as much, we can be doing everything we can to ensure that what is being made by our cells is the best possible quality of collagen we can make. So how do we get the actives where they need to go? It all comes down to the delivery of the ingredients and how we can get them through the stratum corneum with as little inflammation as possible. As we all know that inflammation is ageing our skin, it is our responsibility to first do no harm. Looking for physiological skin care ingredients,

with bioavailable actives that complement our skin’s natural structure and function means that the skin can readily use those ingredients. The inflammation of a more aggressive delivery system impairs our skin’s delicate balance on entry and leaves it open and vulnerable. An open, vulnerable skin ages quicker. Not all skin care is created equally and not all ingredients will support our skin cell life cycle. What we use topically in our skin care will influence the health and longevity of our client’s skin. As skin experts it is our responsibility to look closely at the skin care we prescribe to make sure that we are not using ingredients that will disrupt our skin’s function. Working with a skin care range, like Dermaviduals, allows us as therapists to introduce bio-identical, physiological ingredients without the risk of introducing inactive ingredients that can interfere with skin cell structure and function. Whilst we all have an individual ageing journey, determined by our genetic coding, the way we live our life and care for our skin can have the final say on how we look as we age. We can’t change what our mamma’s gave us but we can support our bodies and our skin to age as spectacularly as possible. (Well, that’s my intention anyway!) Robyn McAlpine is the owner of Newcastle salon, SkintifiX and is an advanced skin care therapist that has been in the industry for over 12 years. With a strong passion for skin and people, she was recently announced as the Brand Ambassador for Dermaviduals.

MEDI & AESTHETIC

CULTURAL STRESS THE SILENT KILLER

By Katy Bacon

So much more is expected of us today and in return we expect some much more from ourselves. The overwhelming struggles of keeping up with endless e-mails, limitless work demands and the ever-expanding rules and regulations with even longer commutes is creating a new form of stress many of us may not have recognised as we rush off to our next appointment. ‘Stress of the modern everyday living,’ better known as Cultural Stress refers to the pervasive, nagging stress that is constant and relentless with modern day living. This has led to many of us having less quality time with friends and family and wondering how one will ever possibly catch up on their long list of ‘to do’s’. This relatively new form of stress has become so ingrained in our way of living that we aren’t aware of the impact it is having on our entire body nor its contribution to serious health problems both inside and out. 38

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HERE ARE 10 CLASSIC SYMPTOMS OF CULTURAL STRESS:

1. Trouble with the quantity and quality of sleep 2. Poor appetite; excessive appetite; poor food choices 3. Irritability 4. Digestive issues; acid reflux; constipation; irritable bowel 5. Weight gain 6. Acne breakouts 7. Wrinkles/ dull devitalised skin

8. Hair loss; loss of hair colour 9. Depression 10. Decreased libido Are some of these symptoms familiar to you? Our bodies are not supposed to experience a constant stream of stress – this means ‘cortisol’ our bodies flight /flight response is constantly turned on. Dr. Murad MD noted “Recent research has confirmed skin both as an immediate stress perceiver and as a target of stress responses. As the largest organ of the body, skin plays important

barrier and immune functions, maintaining homeostasis between external environment and internal tissues.” So, let’s talk a little about Cortisol. Cortisol is a steroid hormone that is produced by the adrenal glands which sit on top of each kidney. When released into the bloodstream, cortisol can act on many different parts of the body. In small amounts, stress and cortisol are a normal and healthy adaptation reflex. However, with today’s stress levels being at an all-time constant high it’s causing an overproduction of cortisol affecting your body’s health inside and out. This constant flood of cortisol damages our cellular membranes and compromises the cell’s ability to hold water leading to many unwanted side effects, which reflects in how we look and age. Excessive Cortisol can also slow down the body’s natural regeneration of skin cells, contributing to damaged cell membranes, causing skin to become thinner— even around the eyes.

HERE ARE SOME WAYS THAT OUR SKIN RESPONDS TO CULTURAL STRESS:

DEHYDRATION: Significantly decreases the skin’s moisture levels, reducing the skin’s ability to retain much needed hydration. Loss of intercellular water (ICW) causes weakened or damaged cell membrane walls, intracellular waste accumulation and cell membrane permeability as the result of ROS-induced crosslinking. Simply, ICW loss precipitates cell and connective tissue deterioration and damage. DULLNESS/SALLOWNESS: Increased inflammatory cells in the body lead to an increase in the breakdown of collagen and hyaluronic acid (the molecules that give the skin its hydrated glow and translucency). LINES / WRINKLES: Cortisol effects the quality if sleep. Lack of sleep means compromised repair and accumulation of the damage that occurs during the day, leading to overall premature ageing of skin. ACNE: Stress is by no means the only cause of acne, but it can contribute to it. In one Clinical study, it showed increased acne severity was significantly associated with stress levels. Cortisol namely stimulated the sebaceous glands to produce more oil, which is known as sebum. The additional oil production can clog pores, which leads to the development of bacteria; thereby, causing the likelihood of acne. This study also noted suffers of chronic stress showed significant increase in sebaceous activity (notably stickier sebum), mast cell activity, neurogenic inflammation and showed poorer wound healing. If you are prone to breakouts and acne it would

be worth finding ways to reduce your stress levels, even 10 minutes of deep diaphragmatic breathing a day has been shown to have significant effects on lowering Cortisol. Looking at how Cultural Stress affects us on a cellular level, Nobel peace prize winner Elizabeth Blackburn noted in her clinical research that Stress effects telomerase. Her research has shown that stress directly effects the functioning and life of our Telomeres. Telomeres are the caps at the end of each strand of DNA that protect our chromosomes, like the plastic tips at the end of shoelaces. Telomerase physically helps cap the chromosomal termini and thereby may help protect telomeres against premature damage. Without this coating, shoelaces become frayed until they can no longer do their job, DNA strands become damaged and our cells cannot work efficiently. When looking at effective treatment programs for our clients, it’s important to look towards a whole person approach. We need to evaluate internally, externally and emotionally to determine a course of treatment that addresses specific needs. Lifestyle is an incredibly important factor in diagnosis.

I BELIEVE IN FOLLOWING A THREE-PRONGED INCLUSIVE HEALTH APPROACH:

External care: Addresses immunity; strengthens cutaneous defences from external influences or invaders. External care refers to patient-specific home care to repair damage, protect and fortify the skin’s barrier function and connective tissue from external factors such as UV rays/ blue light and pollution. Internal care: Encourages adaptive immunity. Nutritional guidance on how to eat a low-acid diet with plenty of vegetables and fruits, lean meats and minimally processed foods. Physical at least

two times a week and supplementation program including sleep-encouraging supplements such as chamomile, valerian, lavender, melatonin or GABA Emotional care: Supporting psychological and social balance. Stress reduction “feel-good” services such as those provided within the spa environment, meditation, deep diaphragmatic breathing, yoga and positive thinking are all beneficial for the psyche reducing cortisol. By investing time into some form of daily practice will have profound effects not only for mental health, but for your body on a cellular level. Your future you will thank you. Tips for reducing cultural stress: • First determine the sources of your cultural stress. Once the sources are identified, develop a plan of action to reduce their impact. Practice being mindful: Take some time each day to meditate or be quiet and enjoy the simple rhythms of life. If you are stuck in traffic and late for an appointment, accept the fact that you can’t control the situation. One thing you can control is how you react to these situations. • Exercise regularly: Go for a walk, do yoga or take an exercise class. Being physically active, even for just a few minutes can make a difference in the way you feel. • Nourish your body for optimum health: Eat foods that encourage and increase the water content in your body - a diet full of whole grains, fresh fruit and vegetables, good fats and proteins. • Take a nutritional supplement to fill the nutritional gaps in your diet. • Get a good night’s sleep: You need seven to nine hours of sleep every night to fully restore the body. Don’t lose sleep; find the time to recharge your body at night so you have the energy to face the challenges that come up every day. Katy Bacon is the Asia Pacific Sales and Education Manager for Murad Beauty Biz Year 11 Issue 6

MEDI & AESTHETIC

HOW NON-INVASIVE TREATMENTS CAN ELIMINATE STUBBORN FAT Although the seasons shift, those stubborn pockets of fat (think love handles, belly paunch, flabby arms) remain resistant to change. Fortunately, the evolution of non- surgical fat reduction and body shaping treatments means these ‘trouble areas’ are now a thing of the past.

While maintaining a healthy weight with diet and exercise is ideal, for many people, shedding excess weight can prove difficult as genetics, metabolism, age and busy lifestyles come into play. Additionally, when fat is lost, it is usually lost proportionately with the rest of the body and people are often still plagued with those frustrating fat pockets. Where surgical intervention, such as liposuction, was the only option in the past, the last decade has seen an increase in non-surgical body contouring procedures, that harness a variety of energy sources making spot fat reduction a welcome reality. “These next-generation non-invasive treatments can be performed quickly and with relative ease and generally require little to no downtime, carry minimal risks and side effects, and generally cause little discomfort. However, it is very important for patients to thoroughly research the 40

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practitioner performing the treatment to make sure they are experienced in the procedure they have chosen and are able to provide a high standard of care to deliver the best outcome. Patients also need to be aware that recently copy-cat devices, which are not registered with the TGA, have found their way into non-doctor clinics so it’s important to confirm what device is being used,” said Dr Molton, President of the Cosmetic Physicians College of Australasia (CPCA). While these non-invasive treatments do achieve results, incorporating a healthy diet combined with exercise, will greatly enhance and maintain the outcome achieved. “Drinking sufficient water is extremely important when aiding the elimination of fat cells destroyed during these treatments and to be a good candidate, you should be at or near your ideal body weight, eat well and exercise regularly, but still have stubborn fat that doesn’t respond

to a healthy lifestyle. Expectations need to be realistic about what the procedure can achieve and not rely on it as a weight loss treatment,” said Dr Molton. So what are the top non-surgical body contouring procedures on the market, according to the energy sources involved? The CPCA explains:

RADIOFREQUENCY

Radiofrequency (RF) delivers sound wave energy to areas of unwanted fat by driving controlled heat deep into the cells to cause mechanical disruption and subsequently destroy them. This commences apoptosis – death of the fat cells - over a period or weeks or months through the body’s natural elimination process. Unlike some procedures that primarily affect the most superficial layers of the skin, the resulting heat of RF works mainly on the skin’s deepest layer, the dermis, without affecting the upper layers, such as the epidermis. As heat

is a stimulant that promotes the contraction of underlying tissues, soft tissues found within the target area of the body compress, realign and produce new collagen and elastin. As well as destroying unwanted fat, RF may help sculpt and tighten treated tissues into a more youthful appearing, smoother and elastic surface.

“WHILE WE ARE ADVOCATES OF THESE NONINVASIVE FAT REDUCING TECHNOLOGIES, WE ARE ALSO ADVOCATES OF A HEALTHY LIFESTYLE” RF fat reduction and body contouring can be used on most parts of the body, from large areas like the abdomen to very small sections like the chin with the tummy, hips and thighs presenting as the most sought after areas for treatment.

LASER

Non-invasive laser treatments work to permanently reduce unwanted fat by providing lipolysis (the breakdown of fats to release fatty acids) of the flanks (love handles) and abdomen. They are also commonly used to target fat on the upper arms, thighs and knees, with effective results. Some laser systems have also been further developed to reduce chin fat in patients. The technology works by raising adipose (fat cell) temperature enough to disrupt subcutaneous fat cells with no damage to the surrounding tissue. Anaesthesia is not required and multiple areas can be treated simultaneously and within a short time-frame making it the perfect “lunchtime” procedure”. In addition to disrupting subcutaneous fat cells, the heating energy of the diode laser can also promote the production of collagen and elastin to help the treated area look firmer and younger. Importantly reputable laser systems have been designed to not damage dermal tissue, so it can be used on all skin types.

ULTRASOUND

Ultrasonic fat cavitation is based on low-frequency ultrasound, delivering an energy signature through the skin that heats and vibrates the layer of fat cells below the skin’s surface to disrupt them. The ultrasound field creates bubbles in the subcutaneous fat that gradually grow and implode at a certain size, as the membranes of fat cells do not have the structural capacity to withstand the vibration while vascular, nervous and muscular tissue is spared. The result is a reduction in the circumference of the treated area due to the cutback in fat thickness. It simultaneously works to enhance the skin’s surface (promoting collagenesis) while decreasing fatty deposits. Fat is released in the

form of triglycerides that are then processed through the liver and eliminated from the body naturally. Ultrasound energy is commonly used to eliminate stubborn fat deposits around the waist and abdominal region.

CRYOLIPOLYSIS

One of the biggest breakthroughs in non-surgical body contouring was reportedly inspired by the observations of Harvard University Medical School researchers in the early 2000s that babies given ice blocks to suck on to ease teething pain over a prolonged period lost fat in their cheeks. This sparked years of research into the role freezing plays in the destruction of fat cells. It was found that, under carefully controlled conditions, subcutaneous fat cells are more vulnerable to the effects of cold than the surrounding tissue. Cryolipolysis works on the same premise by targeting and freezing fat cells. Once a certain level of cooling is achieved, a natural ‘cascade’ of fat destruction known as selective cryolipolysis begins. The body goes on to expel the destroyed fat cells through natural excretion over a two to four month period without affecting surrounding tissue.

“While we are advocates of these non-invasive fat reducing technologies, we are also advocates of a healthy lifestyle so it’s vitally important that a patient maintains a healthy diet combined with exercise, before, during and after treatment. This can greatly contribute to an optimal outcome and long-term maintenance of fat loss. And as with any treatment, it’s important to conduct thorough research and ensure your practitioner provides a personalised treatment plan that is unique to you along with a high standard of care,” said Dr Michael Molton. The CPCA is the leading representative body for medical practitioners practicing non- or minimally-invasive cosmetic medical treatments in Australasia. The College, which evolved from the Cosmetic Physicians Society of Australasia, provides education, training and ethical practice standards for its Fellows and Members who are required to have relevant training and experience as prerequisites for admission to the College. Members are also required to keep abreast of the most up-to-date, relevant information and latest medical and scientific advances. www.cpca.net.au/

Beauty Biz Year 11 Issue 6

PROFILE

QUIETSPACE

Founded by Lisa Feher in 1993, Quietspace is an award winning professional practice. Lisa’s vision was to provide real results for clients who had exhausted all other means. She sought out to provide solutions to unique skin health problems as well as a method of maintaining radiant, healthy skin.

12 years ago Quietspace joined forces with DMK, and since then continue to evolve through a commitment to extensive education and ongoing training. Quietspace services aim to go beyond the basics in terms of pre and post-operative programs while providing a comfortable environment regardless of the intensive and paramedical nature of the treatments. “QUIETSPACE evolved from the need to create somewhere clients could decelerate and take time out while their skin concerns would be addressed. When we started almost 30 years ago we wanted the essence of the clinic to be driven by a whole set of values and qualities which we have tried to be consistent in. The name QUIETSPACE is a reflection of that work” Lisa explained. “We have been fortunate to win NSW clinic of the year and to have been recognised by DMK for for our contribution to the brand multiple times.We chose DMK 20 yrs ago as our brand for its ability to deliver results , the incredible support , network and therapists it attracts and most importantly were captivated by the energy of Daniel and Debbie Dickson, their vision and what could be achieved . We believe the clients return on the basis that they can trust in our knowledge and experience, that we continue to build and expand ourselves and are completely focused on their changing needs.” The business has been excited to introduce a couple of new exciting treatments to their menu this year which has included ECIT (Electro Collagen Induction Therapy) and Regul8™ Digestive Tune-Up System. ECIT is a non-invasive procedure used to help lessen the appearance of wrinkles, stretch marks, acne scars & pigmentation. ECIT is performed using Rejuvestamp machine, and topical anaesthetics for absolute comfort and requires minimal down time, post procedure. 42

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QUIETSPACE PHILOSOPHY

• to take a holistic view • to maintain long term customer relationships • to look beyond the surface and seek out the cause • to be committed to working with clients to make a difference • to value the confidentiality and discretion of our clients

WE ASKED LISA HOW DOES ECIT WORK?

“The ECIT device works by inserting tiny micro needles into the skin creating thousands of perforations. These microscopic perforations stimulate the body’s own natural electrical response, just like acupuncture. Natural electro signals induce your body’s own natural human growth factor. This increases blood circulation to the penetrated area, at the same time stimulating collagen & elastin production. This influx of collagen & elastin at the site of the perforations fills in wrinkles, scars, and can even lighten pigmented areas of the skin. The result is beautifully repaired skin from the inside out without causing damage to the skin.”

AND WHAT CAN CLIENTS EXPECT?

“You can expect fresher, more youthful looking skin. In most cases you will see improvement from just one treatment. Expect to see continued improvement over time. Depending on the condition, best results are achieved after 4 to 6 treatments, combined with our DMK Enzyme Therapy. The rejuvenation process advances as your body responds to ECIT procedure, so you will see continuous improvement to the treated area for up to 12 months after the initial procedure. Expect the procedure to be virtually pain-free. Topical anaesthetics are applied to the treatment area prior to and during the ECIT process to ensure your comfort.” What Can ECIT Do? • Smooth wrinkles & Expression Lines • Improve crow’s feet around the eyes • Improve skin texture & Tautness • Smooth & tighten eyelid skin

• Relax scar appearance • Diminish stretch marks • Improve depressed acne scarring • Replace melanin in scars

REGUL8™ DIGESTIVE TUNEUP SYSTEM

Quietspace is also an advocate of another DMK breakthrough, the Regul8™ Digestive Tune-Up System. They are committed to assist their clients and teach them” the importance of a Healthy Digestive System Many researchers believe that supporting intestinal health & restoring the integrity of the gut barrier will be one of the most important goals of medicine in the 21st century. “The digestive system is where vitamins nutrients and minerals are absorbed. Factors such as stress, lack of sleep, common medications, illness, ageing & poor diet choices can often lead to an imbalance of the bacteria in your digestive tract.” says Lisa. “As well as affecting your overall health, this imbalance will also affect your skin, showing up as acne, redness, rosacea, dryness, just to name a few. We are stockists of the Regul8™ Digestive Tune-Up System. Designed to restore and nurture the micro-flora in the digestive system with its unique microencapsulated probiotics that protect and deliver 100% live cultures to the lower intestine. As Hippocrates once said…’All health begins in the Gut!’” Quietspace is situated at Suite 5 Royal Arcade, 401-407 New South Head Road, Double Bay, NSW. Phone: 02 9328 6760 www.quietspace.net.au

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PROFILE

WELCOME TO THE WORLD OF

DERMAPLANEPRO Twenty-nine years ago Riana Janse van Rensburg started a sole trading beauty salon in George, South-Africa. Fast forward to 2010 and after selling a prestigious academy and day spa, Riana and her family emigrated to Australia where today she is well known for her Skin Care Clinic Australiawide, not to mention having recently been inducted into the ABIA Hall of Fame.

With market research, a strong business plan, exceptional customer service, education, hard work and branding the business has now developed into not just the iconic Riana’s Health Skin Care Clinic but also the distributor and educator for a number of brands. DermaplanePro AU is committed to being known as the best Dermaplaning brand in Australia with a focus on dependability, customer service and uniqueness, believing in guaranteed client satisfaction. Providing quality education with a competency outcome is paramount which is why DermaplanePro Australia only train qualified beauty therapists (Diploma) or equivalent, EN or RN Nurses, Doctors and Dermal Technicians (Laser/IPL). DermaplanePro multi-faceted educators bring a lot of value to the student experience during the Certification Course and beyond. All of the trainers are licensed aestheticians and

Beauty Biz Year 11 Issue 6

DermaplanePro Certified Trainers, each with their own skin care practices or training business’ and in addition, many offer additional classes in other specialties. As pioneers in bringing dermaplaning to Australia, DermaplanePro Australia continually improve their certification course, tools and supplies and provide the best learning experiences that can lead to the highest level of safety and success for their clients.DermaplanePro Australia currently partners with other companies and training institutions to train and supply salons and clinics in every state.

SO, WHAT IS DERMAPLANING? Dermaplaning is a physical exfoliation that utilises a specialised instrument designed to scrape away accumulated dead skin cells and vellous hair. It is a comfortable, relaxing procedure that can be combined with other services to improve efficiency

Dermaplaning can provide your clients with immediate and noticeable improvement in the tone and texture of the skin right away! Fast, affordable and no downtime makes this the perfect treatment for your clients. Dermaplaning also stimulates the production of fresh, young skin cells, while helping the skin to breathe easier. Active ingredients in skin care products can penetrate into the deeper layers resulting in healthier skin. Treatments are gentle and take very little time so are ideal for your client’s busy lifestyle. Buying aids make shopping easy and secure for all supplies with zipMoney, zipPay, After pay, eWay and PayPal. For more information on Training & Supplies Website: www.dermaplanepro.com.au Email: dermaplaneproaus@outlook.com Phone: 02 61662265

DO YOU WANT TO BE PART OF SOMETHING SPECIAL? Providing quality education to beauty professionals in the art of Dermaplaning with a competency outcome. We offer the highest quality dermaplaning certification classes, tools, supplies and support in Australia and around the world.

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Maska | Blades | Marketing Merchandise | Skin Prep | Pro Starter Kits Forceps | Sharps Container | Peels | Susncreen And moreâ&#x20AC;Ś Let us be your resource for up to date information and interactive education available on multiple platforms plus affordable products and supplies for all of your dermaplaning needs. We are pioneers, professionals, and passionate about what we do.

HEAD-OFFICE - CANBERRA Director: Riana Janse van Rensburg Trainer & Distributor. Sole Ownership of DermaplanePro Australia

www.dermaplanepro.com.au | afterpay available | ABIA HALL OF FAME WINNER 2018 REGISTERED TRAINING & SUPPLIES Westen Australia - Perth Ultimate Salon Supplies Phone: (08) 9204 2200 Email: tfish@westnet.com.au

TRAINING INSTITUTIONS Victoria - Melbourne Australian Dermal & Laser Institute Nancy Abdou Phone: 0476880311

TRAINING PACKAGE

Consists of: Theory and Practical training, Certification, Marketing

START UP KIT:

1 Stainless Steel Blade Handle 1 2oz. AHA/BHA Skin Prep Solution 1 12/pk. #10R Butter Blades - Designed specifically for dermaplaning 3 #10R Butter Blades with Attached Handle 1 NuPeel Natural Enzyme sample 1 Blade Remover Box (holds 100 used blades) 1 Nourish Dermaplaning Oil sample

TRAINERS COUNTRY VICTORIA, COUNTRY SA & ADELAIDE Kate Pryor, Priority Training Phone: 0429673355 Email: mypryority@gmail.com

SYDNEY Leeanne Smith, Mobile Medispa Phone: 0420 260 260 Email: mobilemedispa@gmail.com WOLLONGONG Rebecca Saladino. Beauty by Beck Phone: 041340662 Email: Beautybybeck@hotmail.com FORSTER Jenna Sargeant, Vanity Skin and Beauty Phone: (02) 6554 8464 Email: vanityskinandbeauty@gmail.com

NORTHERN TERRITORIES Sara Mae Bates, RejuveU Skin Solutions Phone: 0439 674 115 email: rejuveuskinsolutions@outlook.com QUEENSLAND & BRISBANE Karen Geiszler, Hair & Beauty Laser & IPL Clinic Phone: 0416169130 info@karengeiszlerhairand beauty.com.au

CAIRNS, QLD Sharon Normington, Registered Aesthetic Nurse Phone: 0435 208479 Email: snormington@hotmail.com GOLD COAST, QLD Anni Diamond Mavety, Beauty Without Surgery Phone: 0404838009 Email: beautywithoutsurgery.com All trainers are trained by DermaplanePro Australia. All students are certified only by Head-Office.

For more information on all Australian Training and Supplies

Website: www.dermaplanepro.com.au | Email: dermaplaneproaus@outlook.com | Phone: 02 6166 2265

EVENTS

KETURAH DAY SPA

CELEBRATES 24 YEARS IN BUSINESS

DATE: WEDNESDAY, 24TH OCTOBER | TIME: 6.30PM LOCATION: KETURAH DAY SPA NEDLANDS, 133 STIRLING HIGHWAY, NEDLANDS Kim & Jemma Stergiou from Keturah Day Spa recently celebrated 24 years in business as well as celebrating the 25+ Awards with a VIP Night. Keturah Day Spa have won across many categories over the years including: Australia’s Best Salon Spa of the Year in 2017 and in September 2018 winning Australia’s Best Salon Training, Best Customer Care for the ABIA awards and Spa Group of the Year and Marketing Excellence at the Pevonia Awards. The night was all you would expect from Keturah Day Spa with Perth’s well-known men and women attending to celebrate with the Stergiou’s. The VIP 24th Birthday Event was an idea Jemma and Kim came up with after winning the awards at the ABIA this year, which was just 46

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an amazing event. Since it had been 7.5 years since they opened Keturah Nedlands and put on a party they thought it was about time to put together a night to say thank you to their loyal clients, celebrate their many awards and put on some treatment demonstrations to show what they do. The host Daren Reid has been WA’s best entertainer for over 25 years and plays to packed houses all over the state from Thursday to Sunday every week. Upon arrival at the front door the spa had two of the latest Porsche 911’s before entering via the red carpet into the spa. There was an amazing turn out of 175 guests which was the maximum due to the spa set up. Guests mingled in the front 3 rooms of the lux spa at the reception area, and into the mani/pedi area & in the hair spa. Treatment demonstrations were also performed throughout the spa on the night for guests to

enjoy and also to watch new treatments in groups first hand. Guests received a goody bag on the way out that had many information brochures, product samples, gifts, chocolates, special offers and much more for them to enjoy and for the spa to say thank you for supporting Keturah Day Spa Group for such a long time. The night was a huge success so much they are planning to do an opening party event for 300 Guests at the new Keturah Super Store which is due to open late 2019 all going to plan. This concept store is very exciting as Keturah feel this will change the market with its new concept. The Keturah Super Store will be spread over 950sq of internal floor space. www.keturah.com.au

VICTORIA’S DEDICATED PROFESSIONAL BEAUTY EVENT REBRANDS AND PRESENTS NEW FEATURES FOR 2019 Victoria’s premier trade show for the beauty industry is back with a new identity and updated event features set for 2019. Beauty Melbourne is the new moniker for Beauty Expo Melbourne, a subtle change designed to differentiate the event from its national counterpart, Beauty Expo Australia. Beauty Melbourne will take place at the Melbourne Convention and Exhibition Centre (MCEC) from 23-24 March 2019. “We are so excited to bring a refreshed Beauty Melbourne to Victoria this year” said Cory Watson, Event Director. “The team has been working hard to rejuvenate the event features, improve the visitor offering and ensure we have a mixture of inspiring education and premium brands that Victorian professionals want to do business with. We look forward to bringing a more bespoke offering to Melbourne that mirrors the city’s stylish, modern vibe.”

ALL-ACCESS EDUCATION PASS OFFERS LATEST SKILLS FOR LESS

Beauty Melbourne will offer a one-stop-shop for beauty professionals to update their skills and ensure they’re ahead of the competition in 2019. The event is introducing an All-Access Education Pass, which provides access to a non-stop schedule of Look ‘n’ Learn education sessions over the weekend that they can pick-and-choose to attend, depending on their preferences. The All-Access pass also includes entry into Beauty Melbourne, with sessions taking place within one dedicated education room, in the midst of the action on the show floor. Whether it be subjects in aesthetics, skincare, brows, lashes, makeup, clean beauty and wellness, or business; the All-Access Education Pass will provide beauty professionals with 18 Look ‘n’ Learn education sessions over the course of the event for just $175 early bird* / $189 full-price.

Educators already confirmed to present at the show in 2019 include Dermalogica educator Lisa Paone, cosmetic tattoo guru Gordana Poljak, social media expert Heather Porter, nutritional skin specialist Chiza Westcarr, clean beauty industry-leader Cindy Lüken, brow henna specialist Jodie Burwood, bridal makeup artist Martha Mok, and dermal scientist Jennifer Byrne.

the event or are launching a product at the show. The signifier will also appear on the Beauty Melbourne Event Guide and website exhibitor directory.

To develop more resources for beauty business owners and entrepreneurs, Beauty Melbourne is delighted to offer a free Advice Hub in 2019. A selection of experts on various topics in business will be available throughout the event for complimentary one-on-one consultations with commercially-minded visitors seeking advice for their own enterprises.

Beauty Melbourne is spreading the joy this festive season and making it simple for salon owners and managers to reward their staff by offering Christmas vouchers for the event. The vouchers include the new Beauty Melbourne All-Access Education Pass, providing two days of education and expo entry for just $175* – a rewarding gift that will also benefit the salon by providing staff with new skills and inspiration for the year ahead.

GETTING HANDS-ON WITH INDEPTH LEARNING Beauty Melbourne will also be offering a selection of workshops for those wanting handson education at the event. Yasmin Johnson will lead a practical microblading workshop; Heather Porter will show business owners how to get social-media savvy in her advanced social media bootcamp; and Renee Gurney will lead a handson henna brow workshop. Other scheduled workshops will cover bridal makeup, basic makeup artistry skills, and lash techniques.

NEW LAUNCHES AT BEAUTY MELBOURNE

Following on from the success of Beauty Melbourne’s Proudly Australian and Proudly Natural initiatives, which highlight local brands and those exhibitors with products featuring natural ingredients, the event has introduced ‘Launchpad’ in 2019. Visitors can look out for the ‘New Launch’ signs on the stands of those brands that have launched a product in the six months leading up to

XMAS GIFT VOUCHERS FOR BEAUTY-LOVING SALONS AND STAFF

Other new features of Beauty Melbourne 2019 include a centralised Hub stage with free demonstrations throughout the weekend on a variety of trending beauty topics, as well as Beauty Central; a spot for visitors to chill out, grab a bite from the dedicated cafes, and network in between all the expo action. Early bird tickets for Beauty Melbourne are on sale from Tuesday 4 December 2018. Pre- registration is open now via https://www. beautymelbourne.com.au/en-gb/Newsletter.html *Early bird ticket sales close on Friday 18 January 2019

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2018 AMIA BEST BUSINESS THINKER AND BEST INDEPENDENT BEAUTY BRAND

SHERI VEGAS, MAKE UP WEAPONS

2018 AMIA Best Make Up Business Thinker of the Year Sheri Vegas, sponsored by Maqpro with Simone Waters

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At just 28, there is no stopping Australia’s award-winning make-up artist and total girl boss, Sheri Vegas with her luxe makeup brand, Makeup Weapons, recently accepted into PETA’s Beauty Without Bunnies program, certifying the range as cruelty-free and vegan friendly. Her Makeup Weapons range of 14 multi-functional and makeup artist quality brushes, diamanteencrusted lash curler, brush cleansing bar and bio glitters have also been given the tick of approval from Four Paws Australia, accepting the brand into the international Fur Free Retailer Program. Earlier this year, Sheri was named Best Independent Business Thinker of the Year 2018 and Makeup Weapons was awarded Best Independent Beauty Brand 2018 in the Australian Make Up Industry Awards. And she’s not stopping there – with a game-changing cosmetic product to be released in 2019. Makeup Weapons has become the go to for professional make-up artists and a cult must-have for beauty lovers. Each of the 14 multi-functional and hand-crafted makeup artist quality brushes have been expertly designed and developed by leading Australian makeup artist and beauty therapist, Sheri Vegas. We chatted to Sheri about what has contributed to her hugely successful career to date. You recently won an award at the AMIA’s, tell us about that and what that means to you. I was absolutely ecstatic I have been an Australian Makeup Artist of the year finalist for a number of years and this was one award I really wanted, as it’s about my product. I am so proud that my industry peers think it’s a great brush line and love that some of the best Australian artists are both using and loving my brushes. How have you approached your talent from a business aspect? Obviously being a makeup artist helps design and sell a brush-based product as I use the brushes daily myself knowing what works and what doesn’t. I have used this info to design a premier brushline which is at a professional artist level. It was also a non-negotiable for me that I developed a cruelty free product. I try to look for gaps in the market, like the lack of choice in high end professional vegan brushes ,or a natural essential oil based brush cleanser and a glitter product that isn’t plastic based, then I try and fill that niche. What operational processes have you brought into your business to make it successful? I think looking after my stockists. They are the heartbeat of my business as they talk to our customers every day. I do instore promotions on a regular basis and also we are in the process of developing things on their wish list like user friendly eco packaging. Also our stockists asked for a gift with brush set product so we have just developed a brush cylinder that will be included with each set now. Getting my products certified cruelty free and vegan has been a real accomplishment for me.

Who are you your business influencers? I hear that your mum has been quite involved in your business! Definitely my mother. She was a CEO for over 10 years in a marketing company, she recently stopped working fulltime and now helps me with our marketing. I am also very inspired by Bobbi Brown. I was on the pro artist team in the UK and have seen her speak here on how she developed her products and what can be accomplished if you believe in yourself and your products. What advice can you give make-up artists starting out in the industry? I would say it takes persistence to stay in this industry. I do regular talks at makeup colleges about how to stay in the industry, because we lose great artists due to the business side of not being practiced as much as the creative side. I would also say networking. It’s so important to share knowledge, not just about your creativity but also my best referral for makeup jobs is sometimes other artists and likewise, I also pass work to them if I am booked. It can lead to so many opportunities that you may have otherwise missed. How do you plan to develop your business in 2019? At the moment we are focused on several new colour products, some due out prior to xmas and some early next year. I am also looking to expand to more Australian and Overseas stockists this year and I am currently in talks with several large chains. All the great things that have happened in my career, judging makeup awards, entering Makeup Artist of the Year etc. have been the result of me networking and being open to other artists and sharing ideas and connections. Makeup Weapons are available online www.makeupweapons.com.au and via selected stockists across Australia.

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EDUCATION AT THE HEART OF THE MAKE UP INDUSTRY

The Australian Make Up Industry Awards (AMIA) are the only Independent National Awards in the Make Up Industry, and with creative, business and specialist categories, they are seen as the true benchmark of excellence. 2018 saw some amazing and worthy winners with Charlotte Ravet taking out Best Make Up Educator of the Year Individual and Cameron Jane Make Up Design for Best Make Up Educator of the Year Organisation. With Education at the heart of many industries, we spoke to these two worthy winners about their careers and their passions

CAMERON JANE, CAMERON JANE MAKE UP DESIGN BEST MAKE UP EDUCATOR OF THE YEAR ORGANISATION

course to ensure every area is covered. I go over and above the training packages guidelines and provide my students what they need to be the best artist they can be. Every task, brief or instruction the students receive prepares them for the industry. My students are taught my notable, current industry professionals which ensures the students are not tunnel taught with one perception. They are encouraged/educated to find their own style and creative flair to bring to the industry. All the students participate in professional shoots with professional models from booking agents, professional photographers and magazines such as Laud and Lita. This method of training guarantees my students are INDUSTRY READY! What tips do you have for an aspiring makeup artist to get into the industry? Get educated! Do your research before picking a school. Make sure they have successful graduates, industry based trainers and most important that you’re not just a number. Young creative minds need to be nurtured and encouraged. Don’t pick up bad habits from youtube tutorials, follow Amazing artists like PAT MCGRATH instead of beauty bloggers! Follow pages like Vogue instead of influencers. Research the industry. Get to know top booking agents and professional artists. Assist an established artist. I believe if you pick the right school, they will guide you through all of this

2018 AMIA Best Make Up Educator Organistaion - Cameron Jane Make Up Design Sponsored by Laud Magazine

What are your thoughts on the current positioning/state of the make up and education industry? There has definitely been a shift within the makeup education system with so many RTO (registered training organisations) being shut down by the government. This is within all areas of the private education system and not just makeup. I have also seen a lot of unregistered training providers offering short courses and diploma’s which worries me as I feel these courses are not preparing our future artists for the industry. Online courses are becoming more popular and I fear that major requirements are being missed such as health and safety, set etiquette, industry policies and procedures. I have been running the college for 18 years now and my motto has always and will always be quality over quantity. You have a unique approach to education. Can you tell us a little about this. As mentioned above quality is most important to me and the quality of our courses. I write the 50

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Do you think the industry has changed with so many bloggers and individuals on Instagram claiming to be make-up artists I have had so many discussions/debates with my peers and students on this topic. There are pros and cons. The pro is that now this generation has a platform and a voice, to share their love of makeup and products. The cons - These

people are not professionals , just liked, paid actors, or celebrities endorsing a product. Don’t get me wrong many have amazing talents, but education is still needed to be able to present yourself as a professional makeup artist. In saying that, Insta makeup is not professional makeup. They are two different things. Maybe we should categorise them: Professional Makeup Artist - A professional artist that holds a certificate/diploma in makeup and works in the professional industry be it TV, fashion, film, theatre, photographic, ,runway and red carpet. Insta Artist – A self-taught artist that works on themselves. Makeup Educator - A professional artist that holds a certificate/diploma in makeup, holds a training and assessment certificate and works in the professional industry be it TV, fashion, film, theatre, photographic, unway and red carpet. Another way social has shifted our industry is within the retail sector. Nowadays all stores will only hire professional artists. This is to make sure there is a point of difference and benefit to not buying online and to ensure all these beauty lovers have the right advise when buying and using these products. Cosmetic brands have benefited from the shift as well as now every beauty lover owns multiple palettes, brushes, products, lights, mirrors, a camera and filters! At the end of the day we are always changing and evolving. I’m all for anyone sharing and showing their talent. I am a massive supporter of creativity and our arts community. I love nothing more than to see an inspiring artist showcasing their passion. I am also a strong advocate for proper education. What/who inspires you to keep positive and working hard in the industry My son, my family and my friends. My amazing trainers, staff and students. My passion for the

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industry. The amazing industry network I have built over the years and… MY LOVE FOR CREATIVITY What changes would you like to see happen in the makeup education business • I would like to see the government and our industry protect our craft by means of proper education and industry experience. • Training packages directed at each sector of the industry not grouped • More direction in education on the industry regulations for each sector. • Funding for genuine training providers. • More focus on the student success within the RTO’s • More support for the Arts and creative sectors in general www.cameronjane.com.au

CHARLOTTE RAVET BEST MAKE UP EDUCATOR OF THE YEAR INDIVIDUAL

2018 AMIA Best Make Up Educator Individual - Charlotte Ravet, sponsored by Smitten Cosmetics with Caroline Stanbury

What are your opinions on the current state of our industry I feel like it’s in a really positive and creative space! Since I started working in the industry, I’ve seen makeup become much more prominent, especially through social media. Now, more people dream about studying and understanding makeup than ever. I believe social media has changed the landscape in which we operate. There’s pros and cons to this but overwhelmingly, I see great positive outcomes. Makeup artists have the opportunity to showcase their work to a large audience but a big number of followers doesn’t always reflect the quality of the work. I follow some really talented people who don’t have a huge following and deserve more exposure. There are also two worlds for me: the professional makeup artists working actively in the industry and the makeup fans, following

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brands and influencers. It’s just two different ways to approach makeup. Working as a makeup artist, is very different to what people sometimes imagine. It requires continuous learning, growing from experience, self-promotion, a strong work ethic and commitment. What is your style of education and where do you draw your inspiration from? When I studied makeup, I firstly learnt drawing, mixing colours, and identifying proportions and distance of faces. I didn’t touch a face for the first months. I learnt that light and shade in different directions will completely change face proportions. Makeup which can’t easily be observed but will change the features of the face is something which took me years to achieve and was probably the hardest part of my training. Before studying makeup, I studied the history of art. As well as using this as a constant source of creative inspiration in my work, I utilise these skills by teaching creative editorial masterclasses and workshops focusing on colour theory and proportion. I am also sharing makeup tips through my weekly illustrated newsletter, sign up can be done through my website I am Head Educator at AACM in Melbourne. As an educator, I believe feedback is extremely important. Giving feedback to my students to help them improve and also taking feedback from my students to understand the different methods needed to get my message across as everyone learns differently. I believe a trainer needs to be learning continuously and keep up to date with the industry. Sharon Blain, for me, is an inspiring educator, she always keeps things fresh with new creative ideas and styles that she brings to her classes. I am continuously learning in this industry, there is always a new trend or new technique. What tips would you have for anyone wanting to get into the industry? There are many opportunities to work as a makeup artist, but it is also a very competitive industry. Having a strong work ethic, not being afraid of contacting people, and reaching out for work would be my best advice. Also, do good makeup! Before investing in marketing, make sure you have the skills set required for the work you want to do. It is more profitable to have 10 happy clients who are going to spread the word for you than reaching a 100 who will never call you back. If you are not confident with your skills, seek more education, assist more experienced artists and most importantly, practice, practice, practice! How did you get your start in the industry? In TV! I got an internship straight

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after my studies for a TV channel which I worked hard at turning into a full-time contract for a live TV show. I was soon doing makeup for celebrities and guests such as Robbie Williams, Craig David to name a few. I went on to freelance for other TV channels and was head artist for private events for Prada and Miu Miu. Four years ago, I decided to visit Australia, to learn English and have a little break. I loved it here! I learnt English, attained a Distinguished Talent Visa, began a teaching career I love, and much more. What do you think are the most important qualities to becoming a great makeup artist? Before even applying makeup, it is essential to observe, listen and understand your client. This applies to any type of work. Observe: what is the client brief, clearly identify skin tones, face shape, what process you need to undertake for the job. It took me a few years, but when I apply makeup, I can see very clearly what I need to do. It’s like seeing a white canvas taking colours, like a Polaroid developing. Listen and understand: what does my client want – it’s not about what I want to do. When I do makeup, I love being creative. This is not always the brief. Nor, what is going to work best for the photoshoot. I take the same approach with a private client. At the end of the day, you want your client to feel great. You can suggest, but not impose. Finally, being humble. Makeup artist is work we do mainly backstage, to help people look and feel their best. It’s not about us, but about others. At the end of the day, makeup is make believe! Have fun, listen, learn and keep having fun. www.charlotteravet.com

AUSTRALIAN MAKEUP INDUSTRY AWARDS

TAN SHOP FACE TAN MIST BY NAKED TAN

Spritz and Tam anywhere, anytime! Infused with cucumber, the cooling spritz will leave your skin feeling smooth & refreshed, while the hero ingredients of Witch Hazel, Green Tea, Aloe Vera & Chamomile will assist in reducing the pores & restoring your complexion. A light & refreshing mist spray to tan the face. This quick & convenient mist will give your skin the pick me up it needs at any time of the day. www.nakedtan.com.au

WHIPPED DREAM TAN ENHANCER BY NAPOLEON PERDIS

This product is formulated to deeply moisturise with olive oil, almond oil, shea butter and hazelnut oil, helping to maintain a tan and prevent moisture loss. It evens skin tone and relieves the effects of the sun, helping to restore skin’s elasticity. Apply generously to dry skin. Blend well using massaging movements with warm hands. For extra glow, mix with After Sun Body Oil or Gardenia Glam Shimmering Body lotion. For use on the face, mix a small amount into Auto Pilot Dream Cream. Wash hands after use. www.napoleonperdis.com

LYCON-BRONZE RAPID SPRAY TAN BY LYCON

LYCON LYCO-BRONZE Rapid Spray Tan is a professional spray tan that offers a natural-looking tan in one hour and a deep bronze in up to four hours. The formula contains 10 per cent plant-derived DHA, erythrulose and bio-melanin (a natural pigment) for a streak-free tan. Additional botanicals nourish the skin and leave it silky smooth. www.lycon.com.au

GREAT SPF 50 SUNGLOW BY ELLA BACHE

Ella Baché Great SPF 50 Sunglow is a lightly tinted shimmer that illuminates and evens out the complexion. It contains antioxidants and SPF 50 for broad spectrum sun protection, and is ideal to use to complement and highlight an existing tan. The formula is lightweight and non-sticky, and the product features an easy spray-on application. www.ellabache.com.au

STICKY FEET BY LYCON

LYCON LYCO-BRONZE Feet are sticky pads that stick to the soles of the feet to protect the feet from absorbing excess tanning solution www.lycon.com.au

BONDI SANDS’ 1 HOUR EXPRESS TANNING FOAM

Experience a sun-kissed Australian tan in just 1 hour with Bondi Sands Express Self Tanning Foam. Infused with a scent of coconut, this ultra lightweight aerosol foam will leave your skin glowing like a day on Bondi beach. www.bondisands.com.au

LIQUID GOLD LUXE RESURFACING BODY CLOTHS BY ALPHA-H

Alpha-H Liquid Gold Luxe Resurfacing Body Cloths are exfoliating body cloths that help improve the appearance of uneven skin tone, blemishes, keratosis pilaris, problematic hairs and dry flaky skin while also preparing the body for, and removing excess self-tan. The textured side of the cloth gently buffs away dead skin cells and impurities, while the smooth side restores hydration, suppleness and luminosity. The formula is infused with a blend of glycolic acid and botanicals. www.alpha-h.com

ENDOTA ORGANICS - COCONUT OIL & SHEA BUTTER INSTANT TANNER

The perfect way to enhance an existing tan or for an instant summer glow. This instant tanner helps achieve immediate shimmer and a radiant, natural bronzing glow while nourishing the skin with this rich blend of moisturising oils and native extracts including organic aloe vera, soybean, shea and coconut butters. www.endotaspa.com.au

shop online www.nakedtan.com.au or phone 1300 365 683

NAILS

THE UNDERGROUND WORLD OF JAPANESE NAIL ART IN NYC By Kristen Bateman

You’ve probably seen them on Instagram: long nails covered in more Swarovski crystals than you could ever imagine or Hello Kitty faces protruding out of a French mani. This kind of nail art is intrinsically Japanese, and in New York City, there are only a few nail salons that can create some of those insane fingernails seen on the streets on Tokyo. These nail salons mould 3D creations by hand, in a process that will take at least a few hours0. These salons don’t often advertise these offerings, but a true nail art fan will know where to go. I first learned about these cult nail salons from a fellow Parsons student, who regularly wore nail extensions with colourful piercings and gems—these details are proof of serious dedication to the art of, well, nail art. So I took it upon myself to try out the experience of pierced, blinged and 3D nails at one of the salons in the city that specialises in delivering intricate digits: Marie Nails. Not knowing much about the process, I called up the salon beforehand and described exactly what I wanted: nails as extreme as possible, starting with a base of glitter gel, topped off with 3D artwork and lots of crystals. Initially, they couldn’t give me a price over the phone. They only said it would cost over $100, and that I would have to bring in imagery to show the nail artist during my appointment, who would then come up with a pricing scale. I scoured Google images and Instagram looking for the perfect reference point, eventually deciding on a mani that incorporated 3D Hello Kitty with Hawaiian flowers, ice cream cones and shooting stars. I also wanted one nail on each hand to be covered in as many Swarovski crystals as possible. Upon arrival, I was handed a keychain of gel swatches. Marie Nails uses Calgel, a Japanese gel system that’s designed to be more breathable than traditional gel nail polish. As a bonus, it’s also supposed to promote nail strength. I ended

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up choosing a different glitter gel for each nail: silver, periwinkle, pink, lavender and dark pink. The application of the polish was pretty standard and similar to your typical gel nail session. The only difference I noticed was that the gel seemed stickier than usual—but that was resolved by the end of the manicure, when the whole creation was fully cured After the gel was applied, my nail tech brought out a variety of different powder mixtures as well as acrylic paints—yes, the kind you find in art stores—and paintbrushes. She began mixing different powders to create custom colours before applying tiny droplets to each nail and sculpting the designs. The acrylic paint was used to draw Hello Kitty’s precise facial features, all by hand. Marie Nails prefers doing designs on natural nails as opposed to a fake nail or nail extension, which sort of limited my choices, since my nails aren’t very long. For example, I had to settle for just Hello Kitty’s head, because her body wouldn’t fit on my stubby nail beds. A word of advice: grow your nails out if you want to try one of these extreme styles After over two hours, I had 3D designs on all of my nails, except the ones that were smothered in crystals. My nail tech pulled out a drawer that was stuffed with tiny containers full of Swarovski gems—none of the crystals were big enough, until I came across ones that took up almost half of my entire nail. The cost? $12 each. My entire appointment lasted almost three hours and totalled $150 (before tip!!). Considering the average gel manicure in Manhattan averages

around $50, an extra $100 isn’t much of an increase for the amount of work it took to get the final look. And though I wasn’t completely sold on Calgel in the beginning, nearly three weeks later, my nails have not chipped at all—and trust me, they got their fair share of being banged around during New York Fashion Week. The only sign of wear is that one of Hello Kitty’s eyeballs has somehow washed off.

ESSION OF

SALON

& TRADE

EXCLUSIVE

A Business in a Box!

MAKE UP SHOP 1. ROCK CHIC LIQUID EYELINERS BY MODELROCK

Australia’s premier faux lash and cosmetics emporium, MODELROCK Lashes & Cosmetics has further expanded their burgeoning cosmetics offering, with the first products from the ROCK CHIC Collection launching December! Introducing the ROCK CHIC Collection BRUSH TIP and FELT TIP Liquid Eyeliner. Each of the ROCK CHIC Eyeliners allows you to create ‘Wings Out Loud’ with effortless application and a rich black pigment enhanced with the ROCK CHIC 24-hour long-wear formulation that is transfer-proof. www.modelrocklashes.com

2. CHEEK TO CHIC BY CHARLOTTE TILBURY

Charlotte Tilbury launches the award-winning, bestselling, iconic Pillow Talk as the dreamy look every woman wants! Building on the success of the existing Pillow Talk Lipstick and Lip Liner, Tilbury has master minded the shade that has the world talking by adding two additions to complete the look. Get ready to continue your very own love affair with Pillow Talk as Charlotte reveals a Cheek to Chic and Luxury Palette to fulfil the gorgeous complexion on every woman’s most wanted product list! www.charlottetilbury.com/au

3. ENCHANTED EYESHADOW PALETTE BY YOUNGBLOOD

Cast a spell with Enchanted! Youngblood’s first ever eyeshadow pallete has an unmatchable colour payoff, with 8 pigment-rich, spell-binding shades in warm neutrals, shimmering coppers, and metallic golds; the perfect combination for creating a mesmerising look. Work your magic using a creamy, metallic shade all over the lid for a dazzling wash of colour or layer our expertly paired matte shades for a sophisticated look; perfect for slaying by day or casting spells by night www.youngbloodmineralcosmetics.com.au

4. ASAP IN INTRODUCES PURE SCULPT + BLEND SET

Create a flawless mineral makeup finish, with asap pure’s collection of nine expert makeup applicators design to easily define, enhance and contour. www.asapskinproducts.com.au

5. BAR OF GOLD PALETTE BY CHARLOTTE TILBUTY

Charlotte Tilbury’s NEW Bar of Gold Palette is a highlighter trio designed to achieve illuminated, radiantlooking skin that catches the light – ideal for the party season! With three sublime shades of gold to inspire your Christmas looks, these show-stopping highlighter shades can be applied to the eyes, cheekbones, lips or across the décolletage to dress the skin in gold. Born from Charlotte’s iconic best-selling Bar of Gold, this palette brings together her original highlighter with two NEW shades: a soft rose gold and seductive bronze shade, for a lustrous library of light, to bring magic to your make-up looks this party season. www.charlottetilbury.com/au

6. LIP SERVICE LIPSTICKS BY THE ORGANIC SKIN CO.

Confident, calm, exuberant, restrained – you get to decide who you are. You get to bring it. And these beautifully coloured lipsticks can help you express yourself. Offered in a range of shades that you can match to the moment, they will care for your lips even as you head out into the world, your smile filled with all the authority and confidence of someone who knows who she is and where she’s going. www.theorganicskinco.com.au

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BEAUTY SHOP ZINCREDIBLE DAILY MOISTURISER WITH SPF BY GO-TO SKINCARE

Introducing Zincredible. A deeply hydrating daily defender for every skin, every day. It’s safe for all skin types, doubles as a primer, and gives a glorious, you-but-healthier, glow. Zincredible contains NO chemical UV filters, silicones, sulfates, parabens, or synthetics, and we also decided to leave out the white cast, greasiness, thickness and gross after-feel so commonly associated with natural SPF products. www.gotoskincare.com

NEW ULTRA SMOOTHING PORE REFINER BY ULTRACEUTICALS

This exciting new addition to the retexurising range helps to combat the appearance of enlarged pores through an innovative blend of skin refining acids. The Ultra Smoothing Pore Refiner contains a synergistic blend of oil loving Hydroxy Acids designed to gently resurface and refine the appearance of large pores. Mandelic Acid (AHA), Salicin (BHA) and Salicylic Acid (BHA) provide a gentle exfoliating effect on the skin surface; while Niacinamide (Vitamin B3) helps reduce surface sebum to refine the appearance of large open pores. Mandelic Acid is in a time-release delivery system which provides a more gentle exfoliating action on the surface of the skin. www.ultraceuticals.com

DNA PHYTO-GUARD PINK CLAY MASK BY LA MAV

Perfect for balancing stressed and sensitive skin, this organic face mask made with French clay will nourish, purify and revitalize your complexion, while enhancing firmness and elasticity. The high content of antioxidants and age-defying bio-actives help to prevent premature ageing. www.lamav.com

ESTHEWHITE BY BEAUTE SCIENCE.

EstheWhite is a natural supplements that can be taken daily to protect the skin from sun damage, while maintaining an even tone, and brighter complexion. EstheWhite’s key active ingredient, PhytoflORAL®, is a patented innovative dietary supplement derived from a proprietary source of non-GMO tomato species that is rich in colourless carotenoids - phytoene and phytofluene. These specific carotenoids lighten and even out skin tone through inhibiting melanin production, protecting against UVA/UVB rays, and significantly increasing anti-inflammatory and anti-oxidant processes. They do not bleach nor stain the skin. www.beautescience.com

PORE MINIMISING TONIC BY MEDIK8

Transform the texture of your skin with Pore Minimising Tonic, This purifying post-cleanse solution works to keep pores clear and minimised over time. Exfoliating acids flush oil from deep within the pore, helping to keep them clear from debris while rebooting skin’s natural elasticity. This allows enlarged pores to shrink back to their original size. The star of the Pore Refining solution, red clover extract helps pores to stay clear of blockages. This ensures they remain tight and refined over time, without causing dryness or blemishes. Alpha-lipoic acid also provides essential antioxidant protection, preventing enlarged pores caused by natural skin ageing. www.medik8.com

JUVA RANGE BY JUVA SKINCARE

The Juva Skincare collection boasts a luxurious salon-grade rejuvenating elixir, the Brightening Enhancer, a restorative serum as the Brightening Essence and an oil-controlled hydrating Brightening Lotion. The revolutionary collection is effective in fighting five main skin concerns of wrinkles, dull skin, sallow skin, large pores and lack of elasticity. Linking the East to the West, the range is formulated with Eastern super-ingredient, white jelly fungus, to retain moisture and prevent skin damage. This combined with the power of the smaller Fullerene molecules that penetrate deeper into the skin with a very high concentration of active ingredients ensures that Juva Skincare will also aid in diminishing dark spots for a more refreshed and even complexion www.juva-skincare.com.au

NIGHT RITUAL VITAMIN A BY MEDIK8

Medik8’s new Night Ritual Vitamin A is an easy entry into Medik8’s core philosophy, CSA (vitamin C + sunscreen in the day, vitamin A at night). Containing 0.2% retinol, Night Ritual Vitamin A helps combat the first visible signs of ageing while helping to improve skin elasticity. This nourishing cream uses Time Release Technology to reduce chances of irritation or redness making it the perfect introduction to vitamin A. www.medik8.com.au

AROMA DERM CELLULITE TREATMENT RANGE BY STYX COSMETICS

Cellulite is a cosmetic problem. Generally only women suffer from cellulite due to different structure in fat cells and slighter connective tissue than men. Through the consumption of food the body stores fat, which when not used causes the skin to pull in and dimples to appear. The lymph systems ability is reduced causing fluid retention in the connective tissue, reducing the amount of toxins expelled from the body, resulting in cellulite! Styx Cosmetics developed the Aroma Derm Cellulite Treatment Range which represents high quality natural cosmetic ingredients. Essential oils from herbs are part of the Aroma Derm treatments. This is a gel treatment, with no need to shower as it is absorbed during the treatment, leaving the skin smooth and silky. The client will leave your salon rested, relaxed with a new body awareness! The range consists of 3 treatment options: Soft - very light cellulite Medium - mild cellulite and Strong - stubborn cellulite Finish with Aloe Vera After Treatment Cream to calm skin after any cellulite treatment. www.lfbi.com.au

QUATTRO BEAUTY BED BY COMFORTEL

A favourite amongst beauty professionals, this Beauty Bed with Electric Height Adjustment can be tailored to suit any style of treatment. An adaptable treatment table that is designed to deliver any treatment, Comfortel’s Quattro Beauty Bed is the perfect clinical treatment table. Featuring ‘medical grade’ electric height adjustment conveniently operated by a foot control, the quiet motor effortlessly raises and lowers the table. The solid steel frame ensures stability with the added bonus of a manual back adjustment, which can be easily allow clients to sit up-right. With the option of removable flexible armrests, this beauty bed offers incomparable quality and value for beauty treatments, massage and clinic practitioners. A popular choice with beauty salons and day spas, it is ideal for massage and features retractable wheels for easy movement. Pair with Comfortel’s Tan Stool, for an organic salon look. www.comfortel.com.au

SILK SLEEP CAPS BY SHHHSILK

Want smooth, frizz-free hair? Want your blow dry to last the distance? The 100% pure Silk Sleep Cap is your saviour. Simply twist your hair into a loose bun or ponytail, pop the double-layer silk bonnet on and catch some beauty sleep while it protects your strands. Hooray for good hair days every single day! Silk is also naturally hypoallergenic and the perfect solution for anyone who suffers from sensitive skin or allergies. Wake up feeling fierce every day! This new improved GALAXY packaging is out of this world and the most perfect gift for Christmas Gift Guide www.shhhsilk.com.au

VITAMIN C DERMAL TRANSFER SERUM BY MAYERLING

Mayerling announces its new generation Vitamin C Dermal Transfer Serum with a combination of pure Vitamin C (15% L Ascorbic Acid), marine extracts and powerful antioxidant Lipochroman- 6 in a stabilised trans dermal delivery matrix. Presented in an airless pump, Mayerling Vitamin C Dermal Transfer Serum is formulated with stable Vitamin C and uses a new delivery system that allows significantly more Vitamin C to be absorbed into the skin, without causing irritation. www.mayerlingskincare.com

SOLEIL DEFENCE SPF50+ BY DMK

There are two forms of UV, A and B, and this sunscreen works against both. UVA causes long-term damage to the cells and can affect the immune system, while UVB contributes sunburn. With two-hour water resistant protection Soleil Defence SPF50+ works to prevents sunspots, solar keratosis and premature ageing. Most importantly it can be used on all skin conditions as it does clog the pores or leave a greasy layer on top of the skin www.dannemking.com

SKIN SMOOTHING CREAM BY DERMALOGICA

Dermalogica’s Skin Smoothing Cream is now upgraded with the latest technology to feature state-of-the-art Active HydraMeshTM Technology, which works on a molecular level to help reduce TEWL and infuse skin with 48 hours of continuous hydration. This advanced technology also helps shield skin’s natural microbiome from environmental stress. www.dermalogica.com.au

LIP BALM BY DERMAVIDUALS

The dermaviduals Lip Balm is transparent without any pigment. Formulated with natural waxes in form of shea butter, carnauba wax, bees wax and propolis, the Lip Balm delivers a soft lipstick with a balmy scent – perfect for long lasting, everyday use.The Lip Balm provides a protection for dry, chapped lips, delivering smoothing and healing properties with only one or two applications a day. It gives lips rich, nourishing protection without occlusion, allowing for superior barrier function. www.dermaviduals.com.au

CINDY RECLINING CHAIR BY COMFORTEL

The perfect salon chair for Brows, Lashes, Threading & Makeup The perfect combination of high-end style, comfort and practicality, Comfortel’s Make-Up Chair III with footrest is well recognised for its soft, curved lines and stunning profile. For applying makeup or defining the ‘on point’ brow, the leather look upholstery and brushed aluminium base combination creates an impressive profile that will add to your ‘ultra-modern chic’ salon interior. This professional reclining beauty salon makeup chair is ideal for makeup application and various beauty therapies including threading, lash extensions and brow waxing and enhancement. Pair with Comfortel’s Warhol Work Bench, Circa LED Salon Mirror and some faux fur for a refined boho salon look. www.comfortel.com.au

INSTANT SHOWER FACE + BODY CLEANSING SPRAY BY THE SOAK LIFE

Instant Shower Face + Body Cleansing Spray with micellar water and cucumber extract which instantly cleans and refreshes the face and body, with no need to rinse. Perfect for after exercise (yes it even works on underarm body odour) or any time you need to cleanse and freshen up on the go. www.thesoaklife.com

ALPHARET® OVERNIGHT CREAM BY SKINBETTER SCIENCE®

SkinBetter Science® AlphaRet® Overnight Cream is a unique combination of alpha hydroxy acids (AHA’s) and retinoid that leaves skin looking rejuvenated with little, to no irritation. Suitable for all skin types, this one-step nightly treatment helps to improve the appearance of lines, wrinkles, uneven tone and texture whilst the potent blend of antioxidants helps provide protection against external free radical damage. www.skinbetter.com

EXFOLIATING BODY MITT BY MITTEN

Mitten is an Australian owned skincare brand. Founded in Melbourne, they embarked on a journey to replicate the deep exfoliation treatment found in Turkish Bath Houses, into the comfort of homes. An advocate of the Turkish Spa Ritual, their vision was to create a range of soft and gentle mitts for varying skin types that would deeply exfoliate the skin through visible peeling of dead skin cells in under three minutes using warm water in the bath or shower. Their approach to skin health is to take the guesswork out of skin care by only presenting products that are natural, simple, time efficient and that provide real results. www.mittenbody.com

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THE HABIT: AN UNEXPECTED JOURNEY

By Paul Frasca

Ahh Australia… we make international headlines for some pretty weird reasons! Celebs cuddling koalas, a new species of mutant killer spider. But not long ago we hit the big time thanks to some angry citizens not liking the ban of single-use plastics in supermarkets. This is not a joke, it was ‘BAG RAGE’! With good intent to get rid of single-use plastics across New South Wales and Victoria, the big supermarkets boldly stripped them from checkouts and replaced them with reusable bags that cost 15 cents to buy. It’s pretty normal for all big social changes to come with naysayers, but the epidemic of unhappy Aussies escalated so much it was even given a name: ‘Bag Rage’. In fact, one man was reported to have put his hand around a supermarket worker’s throat because he had to pay for a bag. Bag rage or zombie apocalypse? I can’t tell. So where did it all go so wrong? Aussie consumers use about 3.92 billion plastic bags annually, so it’s easy to see that a change of this scale could have an incredibly positive impact for our planet… two thumbs up to the supermarkets! But it also comes with a mammoth change of what’s now been a decades-long ingrained habit. (Plastic grocery bags were first introduced in the US in 1976). When it comes to sustainability, we need to introduce solutions in a way that empowers the population to be part of something positive and provides the feel-good factor so that it will eventually just become the new ‘normal’. Think about it like this – getting into that gym routine is hard because most of us try to abruptly ditch something we’re comfortable with (extra sleep, after-work drinks, chilling on the couch) and replace it with something that takes effort and probably doesn’t come naturally! So, why would remembering to take your bag to the supermarket 62

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every time be any easier? I have a hunch that the plastic bag ban went belly-up because the big guys didn’t identify a few major factors that help us change habits for the better. At Sustainable Salons we have an action plan of how to get sustainability right for our salons and their clients, and it all begins with knowledge – humans are wired to want to know the ‘why’ behind everything we do! When we started, we knew this was going to be the most powerful asset for real change so we made it our mission to educate at every step. Hence, why I’m sitting here writing to you. Knowledge is power; once your client knows the environmental impact of their beauty service, it’s hard for them to forget! Like attracts like – we’ve seen clients leave their long-time salon when they realised their salon waste didn’t have to go to landfill! One client called her salon and asked them to join Sustainable Salons, saying she’d only return once they did… and guess what? They did! Just one person who couldn’t forget about her impact made enough noise to save an entire salon of waste going into landfill, forever! The next step we believe helps change habits is to empower. By showing our salons and their clients how their simple efforts in recycling actually feeds the homeless (recycled salon foil products and paper provide meals to those in need via OzHarvest… true story!), opens up jobs for people with a disability and reduces landfill

(our network has diverted more than 200,000kg of valuable resources so far), people can now see their actions are making a measurable difference! But at the end of the day, nothing gets us motivated like a reward… a sweet, sweet incentive! We believe people should be rewarded for doing the right thing, so we started our Rewards Shop for salon members, where you earn points every week to spend on sustainablyminded goods and services… from the salon necessities like biodegradable gloves and enviro-friendly cleaning products that save your bottom line AND improve your eco-credentials, to the fun stuff like cool reusable coffee cups, biodegradable glitter and fancy electric scooters! It’s a win for you, a win for your business, a win for the community, and a win for the planet. Whoa! See, once we create the habit and come to realise how good this kind of action feels, sustainability will become the norm rather than being an optional extra for people who ‘care about that kind of thing’. Saving Mama Earth won’t happen overnight, but we shouldn’t feel like it has to happen now or it won’t happen at all. It is a work in progress – as long as we’re all working towards one goal then we’ll get there. And hopefully we don’t come across any more zombies in the process! Keen to join the movement? Register your salon details at www.sustainablesalons.org!

The Spectrum eDerm Impresses With Safe, Fast And Effective Treatments For Your Clients. Add Customised Treatments To Your Service Offering & Create Extra Revenue Streams For Your Clinic

Spectrum eDerm Micro-Needling Device utilises medical grade surgical stainless steel and has been designed to deliver treatments at varying adjustable depth and speed, allowing treatments to be customised to specific skin concerns and specific areas of the face and body. Micro-Needling is suitable for all areas of the body. Popular treatment areas include the face, neck, dĂŠcolletage and areas of apparent visible scarring.

Spectrum eDerm Box Set eDerm Pen Spectrum Micro needling Pen eDerm Silk Hyaluronic & Peptide Serum 50ml eDerm Barrier Recovery Adv Bio Therapy 30ml eDerm EGF HA EGF+Peptide Growth Serum 30ml eDerm Mask Accelerated Healing Complex 30ml

Spectrum Success Academy Purchase equipment from Spectrum and receive access to the Spectrum Success Academy The Spectrum Success Academy is exclusive for Spectrum customers and is setup to allow beauty businesses to focus on different areas that they want to drive growth in their business. Areas include: marketing, sales, operations, business tips and tricks, customer experience and many more. Itâ&#x20AC;&#x2122;s about learning from those who have walked the path before you and using their strategies and tools that work.

Call 1300 766 198 Today And Ask For BeautyBiz Offer! Visit the Spectrum website today www.spectrumsciencebeauty.com.au

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SALON OWNERS EVERYWHERE ARE WANTING NEW CLIENTS... DON’T YOU MAKE THE SAME MISTAKE By Elle Wilson When salon owners are crying out for more clients, there is one very important word they always seem to leave out: If we think about it, anyone can get new clients. Although, if you ask yourself what it is you really want, it isn’t just any client. Quality clients are like gold in our industry and every salon owner wants to attract them and most importantly, keep them. Make them clients forever. You might ask, what is the difference between a ‘normal’ client and a quality client? From the last thirty-four years of servicing clients, in one way or another, that is probably the easiest question for me to answer. A quality client respects your brand, she is connected to it not through you alone, but also the values of your brand. She loves belonging to brands she finds meaningful. She’s on time, she respects your policies and procedures and loves taking your advice. In fact, she depends on it. Last and by no means least, she is your brand’s raving fan. She is a great networker and loves sharing with EVERYONE how great your business is. Oh, and by the way, she will never ever ask for a discount or look for a bargain. She values you and your service and is willing and able to pay for it. Sounds like a dream come true, right? You might be thinking for a moment that this person can’t possibly exist or that you already have some clients that fit this description perfectly. Either way, they are out there and they are looking for the brand they will ultimately belong to. So, what attracts these quality women 64

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and is it wise to put your attention on attracting them? I say yes!

and guess what... You can’t fake it! You either truly care or you don’t.

Let’s start with what they love. They are intelligent and don’t believe everything they read. They love experts and look for them in all areas of their lives. They are probably leaders in their own lives and are attracted to other women with the same qualities. You see, if you are a leader, an expert in an area of your life, you will want to be led in the areas of your life you lack knowledge. You don’t trust easily, but you definitely want to trust someone and when you find that professional, you have a sigh of relief within.

Now, this is great news for the salon owner invested in creating a hugely successful business. With the shift we are currently experiencing in our industry, we can easily not only survive but thrive by taking this one piece of advice seriously and implementing it at all costs. Profit is not the driver of the quality professional. First and foremost is her love of the client. She is client-centric and what’s best for the client is all the matters. Quality professionals attract quality clients.Your quality prospect is looking for “her kind”. She is looking for professionals who never cut corners, are always at the cutting-edge of the industry and are avid learners.

Quality clients are normally very good at feeling out insecurities or fake experts. They are not easily fooled. So please, don’t try because you will lose them faster than you can think. When she enters your salon or reads your social media posts, she isn’t reading or listening to your words, she is FEELING them. Quality clients love empathic professionals. Professionals that couldn’t basically live with themselves if they exploited others. You see, empathy must be the foundation of your brand if what you want is to attract quality clients. Empathy has a frequency

Most of all, they focus on what never changes rather than trends and quick fixes. Quality clients are the same women that look for quality wherever they go. Elle Wilson Creative Director & Principal Trainer TrueBrow™ & Brow Secrets™ International www.browsecrets.com/

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BUSINESS

HOW TO SET YOUR NEW YEAR GOALS LIKE YOUR FUTURE DEPENDS ON IT! By Marie Drever

The new year’s looming large. Are you ready for it? Have you set your goals? Got all your ducks in a row ready to create an amazing year for you, your team and your clients? If you’re not feeling organised and ready to take control of the new year from day one, you’re setting yourself up to fail.

REALLY, REALLY want. Think BIG ROCKS. The truly amazing future you hope for. Just empty the contents of your head onto a page.

Did you ever make a new year resolution and give-up before January ended? I can see most of you nodding. If you’re not planning for next year now, then you’re effectively surrendering before the year even begins.

This is where entrepreneurs begin – with a BIG ROCKS game plan focused on the next 12 months.

So, let’s do this – create a cracker of a plan to ensure your new year goes off with a bang. This time next year, when December comes crawling around, you’ll already be way ahead of the game and have less to worry about and more time to party. To get started, think about what you REALLY want from your business. I mean what you 66

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Next, you break it down into steps and actions. This is my favourite part of the entrepreneur journey for hair and beauty businesses. Why? Because although your journey is very specific to your own salon, clinic or spa, there are common areas to focus on to get your planning robust and workable. And these common areas are learnable. Let me share them with you.

1. KNOW YOUR NUMBERS

You can stare at your salon numbers for hours and learn nothing. But when you know what to look for, the magic starts to happen. It’s all around knowing what questions you need your numbers to answer. Do I know my cash flow like the back of my hand? Yes, it’s boring … but it’s where healthy profits are lurking waiting to be unlocked. How often do you look at your figures? You should know intimately what money is coming in and what money is going out of your business. When you know your salon breakeven budget, you can schedule next year’s actions around it. Do you read and understand your profit and loss reports? Do you compare this month to same month last year? Review what’s different and what’s not. Look for patterns and troubleshoot

highs and lows. Do you use benchmarking and forecasting to help create a profitable future for your salon? Do you monitor your discounts? If so, when was the last time you printed this report out from your computer system? Each of these reports is a piece in the bigger puzzle. They help identify where your numbers need to change to bring you the cash you deserve.

2. TAKE YOUR TEAM TO HEART Because everyone on your team IS at the heart of your business. Hear them, develop them, show them the love they deserve and you’ll get it back in spades. Start with these action areas to make next year the year you create an incredible team. • Introduce individual performance reviews where you can evaluate job roles and work efficiency, reset targets and set clear goals for the upcoming year. Your team will know what to expect, what to look forward to and how to focus their efforts. • Create a team education plan to get everyone trained up to the new level. • Enable your team to grow and develop their skills within their position. Encourage them and show them appreciation for their hard work and dedication. Share with them their potential career options within your salon – open their eyes to the development opportunities you’re planning to offer. • Introduce weekly one-on-one meetings with each of your team. Remember: communicating often and openly is the cornerstone for building a workplace culture where people can thrive, grow and be happy.

“THINK BIG ROCKS. THE TRULY AMAZING FUTURE YOU HOPE FOR. JUST EMPTY THE CONTENTS OF YOUR HEAD ONTO A PAGE.” 4. FORECAST LIKE A FUTURIST 3. SCHEDULE LIKE A BOSS

Forecast and future-proof your business by chunking goals from your BIG ROCKS for the year into monthly, then weekly tasks, then down to “top three” daily jobs to get it done. Breaking it down into bite-sized pieces makes it do-able. Schedule weekly, non-negotiable tasks into your diary. Don’t let anything or anyone get in your way of getting these done: • Refining your marketing calendar and what’s coming up • managing social media • tracking promotion results • weekly team meetings • weekly individual one-on-one meetings. This will keep you consistent in your business and help you implement high-productivity habits from week one of the new year.

Look into the future – forecast the year ahead to see more clearly where you need to make changes, employ more team members or market your salon for profit. It’s all in the planning and seeing your future success through the lens of your BIG ROCKS. Get it right at the start of the year, then follow it through. Even if you’ve been in business for years, take the time to take a deep breath and re-set your salon for success.

5. MAKE MARKETING MATTER

When was the last time you took a hard look at your marketing? Do you even have a marketing plan? Perhaps you’re struggling to know where to start. As an entrepreneur, you have so many marketing decisions to make. Some will be no-brainers while others will take more evaluation. Start with

understanding your target market, then frame promotions around their needs. Get clarity for your plan by asking yourself these questions: • What products will we be promoting? • What does our message look like? • Which platforms are we advertising on? • Do we have any event dates booked? • Have I briefed my team about upcoming promotions and events? • Are we tracking each promotion so we know what works and what doesn’t? Now you have a way forward, a framework to make next year your best ever. So get planning like your future depends on it – because it does! For more salon wisdom email ZING Coach Marie Drever marie@zingcoach.com.au or visit www.zingcoach.com.au Beauty Biz Year 11 Issue 6

BUSINESS

SERVICE IS TAUGHT NOT CAUGHT! By Julie Cross

Congratulations! As passionate professionals you invest so much time and money in your ongoing development and for that you should be very proud. You are constantly updating your skills, techniques and product knowledge. You challenge yourselves creatively and from a business point of view. I have the opportunity to work in many different companies, in a variety of industries and few invest so freely and as enthusiastically as you all do!

However... you heard that coming didn’t you... however, I think we also need to be aware that we are investing the same amount of time in inspiring, training and motivating our team in the area of communication. Let me explain... We understand very clearly that on the very first day that an enthusiastic new team member joins a new job they have to learn the ‘skills’ around the job, no matter how passionate she was, no matter how confident, you would understand that some training would be required. You would not throw a pair of scissors in his hands and say, 68

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“Well, you want to be a Hairdresser, there is a client, go see how you go!” Or, “So, you want to be a mechanic, there is a car, here is a screw driver see how you go”… Or you got the job in sales, ‘There is a customer go start selling this product you know nothing about” And it is the same as a Beauty Therapist. Obvious, right? And yet how often do we do that with service and client interaction... oh look there is a client at the front desk, go see how you go. I know you may be thinking well, it is just common sense isn’t it? Surely they can confidently walk up and welcome a client or

customer into your business, well not always, and what if the client has a price enquiry or has a complaint, or a product enquiry... does your new team member have the skills to ‘win’ the client in that interaction? Has that been practised, does she know the words to say, how to say it to the standard that you expect? Because that IS your first impression and it is in moments like this that customers will be won and lost and just like we wouldn’t let them do a haircut until they had the training and we knew they could do it they shouldn’t be interacting with customers until we know they can do it to the standard expected.

And this goes for more highly skilled senior people as well that may apply for a job with us, so often we will do a trade test, check their skills... and then what about their consultation, sales and communication skills, did you check those out? Once again, so important, because we know that every job, every business is about the people! It is about having a vision around each and every client, a vision about all of the opportunities available the customer to look or feel better than when she walked in and then the creative communications skills backed up by a healthy dose of passion and enthusiasm, to inspire the client to buy that vision. I wonder how many employees have that concept of what they do, the bigger picture? And in our business it is our job as leaders to constantly inspire them around that vision and then make sure they have all of the skills required to fulfil that vision. Communications skills need to be focussed on now more than ever. We are in the world have high tech and we are craving more high touch, perfect for those in high touch industries like Hairdressers and Beauty Therapists, however the young people are coming from a world now that is all about communicating with technology not touch... well touch typing and swiping on a phone or a tablet perhaps! It is about Facebook and not face to face, they all have phones but nobody actually talks on them, they just type on them! And so when they come into our work place we need to spend that extra time ensuring that they have the phone skills as well as the face to face skills! I mean they can’t text the clients that come to the desk from the back room, and tell them they will meet them in beauty room 2 in a moment. Ok, exaggerating, but you know what I mean, they need the confidence and the ‘skills’ to be able to walk up, look the client in the eye, welcome them and then win them, whatever the inquiry. And YOU need to know for sure they can do it! So, how do we learn a manual skill, usually something like this... first by watching, and then by being shown step by step and then by doing and practising on models, and then when we are ready we are then able to go on the ‘floor’ and perform our skills on paying clients, and as your confidence grows you get more creative and do more advanced courses! Well, that is exactly how we learn our communication techniques! You cannot learn a beauty treatment just by watching it and you cannot learn how to effectively consult, educate and recommend just by watching somebody else do it, you have to actually practise and yes, I am sorry to say that is called role play. Now I am not sorry because it is bad, I am sorry because I know most people don’t like it and you will hear all sorts of excuses as to why they can’t do it... Oh, I don’t really say it like that, or... this is embarrassing, or... Oh, I will do it properly when I have a client... NO, NO NO! I need to hear you do it. So we go through the process where you may actually give your team member a script...like on the phone. This is how I want you to answer the phone, these are the words we say and this is how we say it. Now practice it and then I may need to give feedback, perhaps ask them to talk with a little more tone in their voice, or a little more passion, or perhaps ask them to speak louder so as to come across more confidently. We then practice dealing with all the different requests you may get on the phone and then once I am confident that they can handle those or handle it

when they can’t handle it, then I let them take the step of actually answering the phone!

director was happy they were allowed to go out on stage and impact the audience!

It is the same with consultation, service and sales conversations. What open ended questions are used to start the communication? So initially we may require a script that we follow and add our personality to, and then once they are confident and comfortable they start to get ‘creative’ in their communication!

No matter how long the show runs for and no matter how many times they have said the same lines over and over, and no matter what mood the actors are in today, they still have to sing and perform like its opening night! The audience (the customers) still pays the same ticket price (product & services price) as the first performance, so the expectations are that the actors will always reinvent themselves to give a passionate and enthusiastic opening night performance.

The moment a new team member joins our team they need to know for sure that we are as passionate and as focussed on communication skills as we are on the manual skills, because without a doubt they go hand in handwork together to win customers and have a successful business. A great analogy to use with your staff is a Stage SHOW! In a stage show a producer puts up money for the show (the owner), they employ a director (the manager), and the actors (the staff) are on the front line directly affecting the audience (the clients). First they auditioned for a part (the job interview), they were accepted to play the part (be a member of your team), they then learnt the lines (how to answer the phone, consult, service etc), they then had to practice the lines (role play) and get feedback (more enthusiasm, say it louder, add more tone and pitch etc) from the director (that’s you the leader), and then we the

And so it is with you, you CHOSE to be in our show (your business), and so when the curtain goes up in the morning (the doors open), you are on stage and it is your show! And in the end no matter how good the set looks (the salon), no matter how good the costumes are (your outfit), or how good the props are (your product), what will win the audience (the client) is the performance by the actors (the team!) So go and give your best performance every time the curtain goes up… And keep sharing your unique Sparkle! Julie Cross, Empowering ... Energising ... Entertaining... Keynote Speaker/Trainer/Workshop Leader Inspiration, Motivation, Service and Sales www.juliecross.com.au Beauty Biz Year 11 Issue 6

BUSINESS

FROM START TO FINISH, HOW TO INTERVIEW FOR STAFF? By Narelle Lancaster

Now you don’t need a HR degree to work out how to hire the right staff. Here are some suggested hints and tips to recruit the very best staff for your beauty business.

HOW DO I HIRE PEOPLE?

Hiring a bit like a successful romance. Both parties need to like the look of each other and want to commit to one another. Before you even advertise you need to think about the kind of person you are looking for. Who is the right person to fulfil your brief? A junior has no experience and might be really needy, but they are cheap. A senior therapist will certainly cost more but should be autonomous and highly skilled. Before you even unpack this in depth have a good look around your salon and current staff. What message does your existing brand send out? What is the vibe? Does your image scream serenity or pushy product? Either is fine – you just need to be aware of the perceptions you are creating. Depending on who your salon tries to attract as customers will also influence who will apply to be on staff. Look for people who will fit in to your brand and your business values. Often some sort of weird natural selection does this naturally – think of any department store, it’s no accident that glamourous people are on the ground floor, welcoming customers and offering seductive samples surrounded by expensive products. So, ask yourself first, am I happy with my business brand and then who am I looking for to join us? Sometimes it can be useful to spend half an hour writing up a “dream candidate” just to work out what you are and aren’t looking for.

WHERE SHOULD I INTERVIEW APPLICANTS? Once you have a bunch of candidates, try and 70

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whittle your list down to just a few. Your time is valuable! You can’t waste it seeing every single applicant. Focus on who you want and limit interviews to five candidates only. In our industry its’ easy to be blinded by beauty, but be careful here, just like a romance where heads can be easily turned, these people often job hop and go elsewhere fairly quickly. Reflect on the old Japanese proverb that goes along the lines of “a beauty turns average after three days, an average becomes more beautiful after three days”. The best place to interview is always in your salon. Watch their body language as they come in. Can you picture them working here? Will they fit in? Expect some candidates not to show up. This is normal. Don’t call them, just let it go. The best time to interview is definitely not at the end of the day. Half an hour prior to opening or just before lunch make the best times and be sure to review their application before you meet each person and make a couple of notes when they leave. You can always ask other staff for their impressions, but ultimately who you choose to employ is up to you.

WHAT SHOULD I ASK THEM AND WHAT AM I LOOKING FOR?

Certainly, questions are important, but gut feel is critical. Look for authenticity. So much of our work is about feeling and the clients know it too. Resumes and references are always going to be

glowing, so you need to move beyond that. When you are asking questions, listen to the responses – you are looking to see trust, value, responsibility and progression. What was their previous jobs? How long did they stay? Can you see any progress in their positions? You are looking for honesty, credibility, reliability and maturity. You are sharing your business with them, you need to know you can trust them. You’ll also need to get a feel for them – literally. Put 90 minutes aside, get on the table and test their skills. Are they using a correct technique? Can you feel any passion for their job? Would you trust them with your eyebrows?

WHEN SHOULD I OFFER THEM THE JOB?

Never offer anyone a job on the spot. Even after a successful interview, both parties need a little time to reflect and decide if they would like to try a commitment together. Even 24 hours to let the dust settle, then make an offer. If either of you change your mind – its ok, it’s for the best. Just start again. If your offer is accepted - super news! Enjoy your new staff. Narelle Lancaster is a Certified Practicing Marketer and Fellow of the Australian Marketing Institute, a lecturer in advertising at RMIT University, an independent researcher and Director of MKTG – a marketing consulting agency. She also holds a beautician diploma and nearly failed her nails exam.

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BUSINESS

THE SOCIAL MEDIA TRENDS OF 2018 By Tahlia Shorter

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday.

Today, marketing and social media go hand in hand. As we near the midway point of 2018, I’ve taken the time to identify the top social trends of the year to date.

1. LIVE VIDEO CONTINUES TO THRIVE Live video content made big waves in 2017.It should come as no surprise that this continues to be a popular trend in 2018.In fact, live video content has become so popular that roughly 95% of brand executives say it will be a crucial part of their 2018 marketing strategy, according to a recent study. Why? Consumers love it. Research shows that 80% of audiences prefer watching live video from brands as opposed to reading a blog. And 82% of consumers say they would rather watch live videos than read social media posts.As a result, the most popular social media channels have implemented live streaming options. Brand marketers are taking advantage of this. When it comes to live streaming, Facebook leads the way, according to the 2018 state of social media report from Buffer. In 2017, only 31% of businesses broadcasted live videos to promote their brands. I expect to see a much higher percentage by the end of this year. Marketers aren’t the only ones taking advantage of live streams. Regular people share live videos to interact with their friends and family on social media. The increasing popularity of live video means your company needs to get on board with this trend right now. Businesses need to recognise how this trend can help increase engagement with social media followers.

2. CHATBOTS ARE TAKING OVER

Internet chatbots have been around for a long time. They go all the way back to the days of AOL 72

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instant messenger. But like everything else, they are evolving. Now chatbots are being integrated with social media platforms. Businesses are using chatbots to communicate with their customers on social media. This trend is growing at a rapid rate. In the first year of the new Facebook Messenger platform, we saw the number of chatbots jump from 33,000 to more than 100,000. The possibilities here are seemingly endless. I believe we are going to see more businesses take advantage of these tools by the end of 2018. In fact, a recent survey suggests that roughly 80% of marketing executives have used or plan to use chatbots by 2020. It’s a winning solution that’s a cost-effective alternative to paying real customer support representatives. It’s estimated that chatbots are going to save businesses in the healthcare and banking industries a whopping $8 billion per year by the year 2022. That’s compared to $20 million in 2017.

3. INFLUENCER MARKETING IS EVOLVING

Influencer marketing isn’t a new concept either. But the way that it’s being used on social media channels is definitely changing in 2018. More specifically, companies are starting to partner with micro influencers to increase their credibility. What exactly is a micro influencer? They are people on social media channels who have a strong following but don’t have a celebrity status. While there is no exact threshold, micro influencers typically have anywhere between 1,000 and 90,000 followers. Once we start to reach the hundreds of thousands of followers line, we are entering macro influencer territory. And anything higher than a macro influencer is considered to be a celebrity.

4. BRANDS ARE TAKING ADVANTAGE OF PAID ADVERTISEMENTS

It’s 2018, so businesses know they need to have an active presence on social media. They have profiles on multiple platforms and update them on a daily basis. While this is definitely necessary for survival, it’s not quite enough. Companies that want to take their social media strategies to the next level also pay for advertisements. Facebook alone has more than six million advertisers on its platform. In September 2017, Instagram hit two million monthly paid advertisers. That’s because it’s become very easy to set up ads to target a specific demographic. It’s hard for businesses to turn down this type of precision in targeting. In addition to being able to reach such a precise audience, Facebook also makes it easy for you to set your budget. You can set it up on a daily or weekly basis. It’s also possible for brands to manage their budgets based on the lifetime of each ad.

5. SOCIAL LISTENING

Social platforms are listening to your conversations. Whether you want to believe this or not, it’s the truth. I know you’ve seen it before. You’re talking about something with your friends and then you see an advertisement for it on social media. Creepy? Yes. But that’s the reality of the world we live in right now! For more info on Social Media, Branding and Website Design contact Tahlia www.sceneitsocial.com.au

COLOURS & FINISHES

BUSINESS

THE RESILIENT ECONOMICS OF COSMETICS The cosmetics industry is undoubtedly a force to be reckoned with; steadily rising from a revenue of $41.56 billion in 2004, to projections as high as $60.58 billion in 2015 and further growth expected up to today. Even during the devastating economic recession of 2008, the cosmetics industry continued to thrive- in fact, the industry in general experienced a profit increase; despite the poor state of affairs of the national economy. This was also the case in The Great Depression. Historical patterns have shed light on an interesting anomaly. Even during times of financial hardship, the cosmetic industry’s customer base saw their products as a necessity. The cosmetics industry is doing something extraordinarily well, and perhaps others could take note in order to achieve similar levels of success. The trend of increased cosmetics sales during times of economic turmoil has been dubbed “the lipstick index”; a term coined by Leonard Lauder, the chairman of the board of Estee Lauder {although it applied to cosmetics in general, not only Estee Lauder}. He suggested that since people were unable to purchase more expensive items like dresses and other accessories, that they instead transitioned towards budget-friendly alternatives like lipstick and nail polish. Cosmetics companies have been developing and introducing new products for the past decade or so, and at an affordable price point. One of the most significant shifts is the movement towards green/eco-friendly cosmetics, which are healthier for both the human body as well as the planet’s biosphere. Additionally, cosmetic products can be found in a massive variety of retail outlets that are accessible to the masses, not to mention the internet’s e-commerce. Another fact about the cosmetics industry that is somewhat unusual compared to the rest of the market- it is a primarily a homegrown trade, with most of the companies originating in the United States. Sure, imports from Western Europe {France in particular} and other nations abroad are still common- but even collectively, those only constitute around ten percent of the market. Adopting an eco-friendly approach to a product, especially one that was around long before the environmental concerns became evident, is no small task. All of the business practices, techniques, and materials had to be questioned in light of the new information. However, many of those in the cosmetics industry remained 74

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undaunted and pledged to be environmentally responsible while still growing and expanding. Some of the truly environmentally-responsible cosmetics products contain beneficial ingredients that also require a lesser amount of water than conventional cosmetics. In fact, wasting water is one of the greatest problems in general; so there are inventive cosmetics manufacturers that have created shampoos and body washes that are easier to rinse out, and therefore use less water. As a whole, the cosmetics industry’s eco-friendly innovations centre around the abandonment of potentially toxic chemicals/ ingredients in favour of healthier components, and a dedication to reducing the waste of water. A good rule of thumb is to know what works best for you- including awareness of any allergies or dermatological needs, read the ingredients of a particular product, and selecting an item that suits you in light of that knowledge. Recent figures indicate that hair care products occupy 22% of the cosmetics industry overall, followed by colour cosmetics at 18%, skin care at 15%, bath and shower items with 13%,

fragrances claim 9%, men’s grooming and oral hygiene products with 7% each, sun/nail/baby care combined constitutes 5%, and deodorants generate around 4%. In terms of corporate hierarchy; household names such as Procter and Gamble, L’Oreal, Unilever, Avon; and Johnson and Johnson are leading the pack. Aside from the aforementioned eco-friendly and ingredient conscious movements, trends include a growth in anti-aging products and a focus on serving an increasingly diverse array of target demographics. Enduring through economic difficulties is an extremely difficult task. Many companies met their end when they were unable to find success and make a profit during the recession. Consequently, it is important now more than ever to discover the companies and the industries that are achieving unprecedented levels of success. Cosmetics is such an industry- and it is interesting to learn how and why they survived. It is obvious that they operated efficiently; and most of all, they offered a product that transcended financial barriers and limitations

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