Beauty Biz year 12 issue 4

The Essential Business Guide for Salons and Spas

TAILOR MADE FOR ALL YOUR CLINIC’S NEEDS

Year 12 Issue 4

MEET THE NEXT GENERATION OF MEDICAL MICRONEEDLING

by CLINICALLY PROVEN TO

UNRIVALLED PRECISION, QUALITY & SAFETY

• Treat acne scarring • Reduce the depth of scars • Normalise skin structure

• Equipped with a tilting needle plate that adapts to the surface of the skin to ensure perpendicular needle penetration & minimal epidermal trauma

ALL WHILST

• Small cartridge head, containing 6 x 32 gauge needles, allows the aesthetician/practitioner to carefully treat all contours of the treatment area

• Improving skin texture & reducing pore size • Improving the appearance of fine lines & wrinkles • Stimulating growth factors to activate collagen synthesis

GLOBAL CERTIFICATIONS • Medical device certification (CE0123) according to MDD and DIN EN ISO 13485 standard • FDA cleared • TGA listed (ARTG: 315425) • Medsafe listed

1300 420 223

enquiries@skincorrection.com.au

• Adjustable speed & needle depth - allows precise control of up to 900 microchannels per second depending on skin density & condition • Patented safety membrane in the disposable cartridge prevents contamination of the handpiece • Engineered and manufactured in Germany

Proudly distributed by

Experience true

Corneotherapy with a dermaviduals skin treatment... on us!*

Call now to book your appointment

1300 420 223 ee • Derm av y fr elt

is proudly c als ru idu

ee • Derm av y fr elt

is proudly c als ru idu

ee • Derm av y fr elt

is proudly c als ru idu

* Location conditions apply. Trade only. © Derma Aesthetics

ee • Derm av y fr elt

Skin friendly, that means NO...

Fragrances • Preservatives • Emulsifiers SLS • Colours • Mineral Oils • Silicones

is proudly c als ru idu

ABIA

Australian Beauty Industry Awards 2019

THE OSCARS OF THE AUSTRALIAN BEAUTY INDUSTRY

Gala Awards Night The Star, 80 Pyrmont Street. Sydney Sunday 25th August 2019

|

7.00pm to 11.00pm

Dress Code - Black Tie/Evening Wear

TICKETS: SINGLE $295 TABLE OF TEN $2650 (LIMITED NUMBER OF TABLES OF 11 AND 12 ALSO AVAILABLE) TICKET INCLUDES, 3 COURSE A LA CARTE DINNER, DRINKS (BEER, WINE, SOFT DRINKS), ENTERTAINMENT, DANCING AND MORE…

Beauty Biz Australian International Industries PTY LTD

Supplying the Hair & Beauty Industry since 1974

TIC

KET

S O N S ALE NOW !

Featuring

DJ Mat Stokes, LASERMAN & Geed Up

Official After Party at Sports Bar, The Star! 11.00pm - late

www.australianbeautyindustryawards.com.au

COLOR PERFECT YOUR NEW EYE MAKEUP

COLOR CONTACT LENSES

TM

CONTENTS ON THE COVER 22 Successful Partnerships – Dermaviduals

REGULARS 10 Editors Letter 18-21 Industry News 52-54 Beauty Shop

FEATURE 12 10 minutes with Tamara Shaw 14-16 Women with Guts By Clare Lamberth

EVENTS 24 Finalists announced for 2019 ABIA 46 Hair and Beauty takes over Brisbane 48 Beauty Expo Australia

COMPETITIONS 26 Beauty Squad 2020

SALON PROFILE 28 Bat of a Lash

PROFILE 30 Revolutionising the where, how and why of Beauty Education 32 Nancy Abdou and the Australian Dermal and Laser Institute 34 Balancing Work, Love & Life with Daniel & Debbie Dickson

DERMAL AESTHETICS dermaviduals www.dermaviduals.com.au | 1300 420 223

36 Reative Oxygen Species By Gay Wardle

38 Red Alert: Rosacea Facts 40 Skin Fasting By Lucy Kuper 42 Adult Acne All Cleared Up By Emma Hobson 44 Cool Protection.

SPF in Winter By Kristy Sinclair

MAKE UP 56 Perfectly Pointy 58 Harajuku Girl By Clare Lamberth

NAILS 56 Love Your Sister 58 Tender Loving Beauties

SOCIAL SPOTLIGHT

60 How to turn Instagram Likes into Instagram Sales By Lucy Kuper 61 Hashtag is not a dirty word By Sarah Garner 62 The Digital Wow Factor By Mackayla Paul

BLOG SPOT 64 Elle Wilson 65 Paul Frasca 66 Julie Cross 67 Will Fennell

BUSINESS 68 Building a Tribe Online with the right vibe By Kristy McKenzie 70 High Performance Therapists are Developed, Not Found By Bridgette Benge 72 Leading Versus Management By Jay Chapman 74 Freedom Suites

T H E

A R T

OF

H E A L T H Y

L A S H

L I F T

for

L U X U R I O U S F O R M U L A C O N TA I N I N G F R U I T & P L A N T E X T R A C T S A N D A M I N O A C I D S D E S I G N E D F O R O P T I M U M L A S H H E A LT H - E S S E N T I A L F O R R E G E N E R AT I O N AND BUILDING STRENGTH TO THE EYELASH DURING THE LASH LIFT PROCESS. AMINO ACIDS Conditions and promotes healthier hair growth.

ESSENTIAL FATTY ACIDS Moisturises & protects.

FLOWER EXTRACT Combats hair loss and promotes healthy hair growth with protection against damage.

BARK EXTRACT High in antioxidants to neutralize free radicals to keep hair healthy and strong.

IS

LASH

H E A LT H

I M P O R TA N T

ROOT EXTRACTS High in vitamins, minerals and antioxidants to boost moisture content, eliminate dryness and relieve hair stress.

FRUIT EXTRACTS Conditioning agent to help aid in premature greying of the hair.

HORSETAIL KELP ALGAE EXTRACT Highest concentration of nourishing minerals of all algae.

Helps to nourish and strengthen the hair shaft.

TO

YOU

W I TA H O U T ELLEEPLEX: Thioglycolic and alkaline compounds in permanent wave lotions can shift bonds without restoring structure evenly.

V E G A N

F R I E N D LY

elleebana

info@elleebana.com

AND

YOUR

CLIENTS?

WITH ELLEEPLEX: Elleeplex advanced formula disperses throughout the eyelashes, optimising lash health, enriched with amino acids, proteins and vitamin complex to give stronger structure to eyelashes and longer lasting results with lash lift.

NOT TESTED ON ANIMALS

w w w. e l l e e b a n a . c o m

@elleebana

Beauty Biz PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

Editor’s Editor’s Note

EDITOR

Clare Lamberth clare@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Clare Lamberth Gay Wardle Lucy Kuper Emma Hobson Kristy Sinclair Sarah Garner Mackayla Paul Kristy McKenzie Bridgette Benge Jay Chapman

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING APN

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher.

No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2019 mocha publishing All rights reserved.

This issue we’re celebrating so many marvelous milestones. Firstly, Mocha Publishing, Beauty Biz’s Mum, is turning 13 years old!

We have come such a long way from our first issue all those years ago. Huge thanks to YOU, our dedicated readers, for subscribing and showing your support for both Beauty Biz and our mission to elevate the level of education and support within our industry. We are looking forward to many more years together enriching, learning and growing.

Brisbane celebrated the 5th annual Brisbane Hair and Beauty Expo this past month, and it didn’t disappoint. This year was bigger and better than ever before, seeing more exhibitors and a growing education line up. Being my hometown, I loved seeing Brisvegas share in the Beauty Expo celebrations and was impressed to see the Skin & Beauty offerings grow this year.

I also had the pleasure of being invited to guest judge the Editors Choice category for the Sunshine Pro Series Nail Competition at the Brisbane Hair and Beauty Expo. The winner, Yvonne Hughson, has an incredible story to share in this issue. From spinal injury and single mum of 3, to take on global competition to take the top gong is genuinely inspiring.

Finally, this month we have the official announcement of the Australian Beauty Industry Award Finalists. What a line-up of amazing Small Business Owners, Therapists, Makeup Artists and Suppliers we have in this year’s ABIA’s. Congratulations to every Finalist! It takes a lot of commitment, effort and determination to get to where our Finalists are, and this year’s competition in each of the categories is substantial. The entry process is not easy. It takes time and hours and hours to prepare each entry. Even to have successfully entered in the first place is an accomplishment. So, to have made it through the rigorous judging process to qualify as a Finalist is something each of you should be so proud of. Well done!

This year’s Australian Beauty Industry Awards Ceremony, held at The Star Casino on Sunday the 25th of August, is shaping up to be the best yet! We have plenty of surprises planned. We’ve had to expand the floor plan this year from last year, to accommodate the extra seating demand. We’ve added some new features this year & have a couple of extra special surprises planned also. This year we’ve opened our doors to everyone from the industry, even if you’re not nominated. We welcome you to come, join us and celebrate our industry coming together under one roof. It’s going to be a night to remember.

I look forward to seeing you all frocked up on the night.

This issue was one of my favourites to curate for you. There are so many amazing women featured in this issue. I’ve assembled 4 of the best Gut/Skin Health Experts our industry has. Chiza Westcarr, Carla Oates, Fiona Tuck and Janine Tait share their insights, and take a deeper dive, into what you may or may not already know about gut health. As well as ways you can start helping treat your clients from the inside out in-salon.

We also chat to Therapist-come-Podcast Queen, and ABIA Finalist Tamara Shaw about her journey from cruise ships to speaking engagements, including her growing her podcast to over 30K listeners.

Brigitte Benge shares her wealth of knowledge on building a team for-profit and client retention. And Laser/ IPL guru Nancy Abdou helps us brush up on combining advanced modalities for maximum results with your clients’ skin. Plus so much inside.

I hope you enjoy reading and learning from these experts as much as I enjoyed putting it together for you

Clare xo Clare Lamberth Editor

BEAUTY & SCIENCE

FOR THE INDIVIDUAL BEAUTY OF YOUR SKIN

>

FEATURE

10 MINUTES WITH

TAMARA SHAW n e e u Q t s a c d o P o t t is From Therap

From Cruiseships to Spotify. There’s not much that Tamara Shaw of Industry networking and online community, Beaute Industrie, hasn’t done. Tamara shares with us her journey and chats all things networking & podcasts.

“It was never my original life plan to enter the beauty industry – in fact I had hopes of becoming a professional dancer after training for 10 years as a child. It was my unfortunate luck at the time that the entry date had ended before I was able to submit my application, forcing me to search for the next best thing to set my sights on post-graduation.

Combining beauty therapy and business, I graduated with a Diploma of Resort Management, specialising in the spa, resulting in qualifications of practical trade skills in performing treatments, and an understanding of learnt theory through marketing and legal knowledge.”

Tamara’s entry roles progressed her through traditional beauty salons and further into day spas, before jetting off to London and studying abroad for employment on Steiner Cruise ships.

“On board my title was a ‘International Detox Specialist’ and as a 22 year old living on a cruiseship, life was a dream. Monday was known as Portugal, Tuesday as Ireland and Wednesday was Paris. Working hard and hitting targets allowed for more time off exploring different countries and learning about myself, both personally and professionally.”

Returning back to Australia saw her career travel down the path of management, where Tamara had the pleasure of managing teams of up to 20 therapists. Realising how much she loved making people feel like they were part of something bigger than themselves, was her first taste of the feeling only a community can provide and loving the educational aspect of the industry, she begged the National Educator to allow her a training role within the network. Within the month Tamara had relocated to Sydney, servicing 37 spas and travelling nationally across New South Wales, Queensland and Victoria.

“State Based Education soon turned into Business Development as I leveraged off my management skills, seeing my role expand across Australia and New Zealand with a cosmedical skincare company. Across my travels I noticed through speaking with traditional beauty business owners, managers, corporate chains and therapists, that there was a real lack of connection in our industry. Everyone wanted

to know what everyone else was doing with respect to their marketing campaigns, their staff turnover, their team meetings and more, however no one was having these conversations, for fear of negative competition and beliefs.”

Beaute Industrie was born during these last two roles as a way to stay connected with her industry friends, keep up to date with the latest knowledge, innovation and product development. This original group of 15 turned into a group of 100 without any energy of advertising, which was when Tamara realised there was a deep need for support and community in the beauty industry.

“Understanding that there were mindsets to shift, negativity to clear and community to create, I knew the reach needed to be as expansive and as timely as possible. Overnight I built a website, launched a rebranding exercise and created the first official Beaute Industrie networking event! Reasonably aware of podcasts, I set out to create a channel where we could continue the inspirational, motivational and educational conversations which were happening over in our community group, but on another level. If we could share the message of creating positive and collaborative community over competition by reaching as many ears as possible, then we would be able to change the industry one episode at a time.

“The ability to connect via voice and story is one that hits home for many women. We want to be heard when we speak, feel valued when we ask for feedback and have a team of supportive friends and family around us that are fluent in our industry language. This was being delivered via our podcast to the audience mobile phones on a weekly basis through interviews and inspiring conversations with leading industry experts.”

Just 6 months later, the message was spreading, the events caught traction and the community was well and truly into motion. Demands from Queensland and Sydney opened the event reach and the online program was launched, providing business owners with tools to take the community into their workplace and create a better culture for their team.

“THE ABILITY TO CREATE COMMUNITY & CULTURE HAS ALWAYS BEEN WITHIN ME.” TAMARA SHAW

“Being recognised as an industry voice has been a magical pathway which Beaute Industrie has carved, allowing us to speak at large industry functions and partner with leading industry brands and continue to increase motivation and inspiration for the industry,” says Tamara.

“From selling out our networking brunch events, to reaching 30,000 ears on our podcast, our community reach is continuing to expand across the country but all that being said, nothing leaves an impression quite like our community reaching out to us.

“When text and social media messages hold quotes like ‘Beaute Industrie has done wonders for my confidence”, “thank you for connecting our industry, it has been long awaited” and “I almost left the industry until I discovered Beaute Industrie, now I am reinspired” there is no feeling more special than this.”

“Our mission is to create support and community for you, the professional beauty industry, so that you never feel alone on your beauty career pathway.”

Join Beaute Industrie networking events, podcast channel or Facebook community at www.beauteindustrie.com.

Get Your

“WOW SKIN” Now...

OPAL 021

OPAL 402

OPAL 252

OPAL 262

DIGITAL FACIAL STEAMER code: 454021

DIGITAL MULTI FUNCTION UNIT code: 45402

LED MAG LAMP pedestal code: 45252

LED MAG LAMP wall code: 45262 www.joiken.com.au

Professional furniture equipment available Australia wide For further information or for your nearest

distributor call 02 8781 0123 or email sales@joiken.com.au

>

FEATURE

WOMEN WITH GUTS

By Clare Lamberth

Nowadays, the Gut/Skin link is undeniable. Clinics everywhere have seamlessly integrated questions about digestion alongside questions on oil flow and hydration into their skin consultations. Yet, so many Therapists still struggle to fully understand the connection, why internal supplements impact the external skin, and how they can better help their client’s skin by treating it from within?

Beauty Biz Editor, Clare Lamberth, has gathered together the industry’s “Brains Trust” on all things skin & gut health, Chiza Westcarr, Carla Oates, Janine Tait and Fiona Tuck, to fill in some of the gaps and gain a better understanding into how gut imbalances occur, and ways we can help to effectively treat our client’s skin inside & out.

CHIZA WESTCARR - NUTRITIONAL SKINCARE ACADEMY

Can you explain to us how exactly gut health affects the skin?

There’s been a growing awareness in the media and in the public’s consciousness about the importance of gut health. What people may not 14

Beauty Biz Year 12 Issue 4

know however, is the close connection that gut health has to skin health. This is all due to the cross-talk or communication that occurs between the gut and skin microbiota. The microbiota refers to the trillions of microbes, made up of bacteria, fungus, yeasts, viruses and archaea that inhabit the gastrointestinal tract and cloak every nook and cranny of our skin. These microbes are so diet-dependent that what we eat has a dramatic effect on their health and therefore our overall health.

Fibre is the food of choice of gut microbes, and so a plant-based diet high in vegetables is key, along with moderate well sourced protein and good fats.

Fibre from the foods we eat does not get digested, but rather passes from the small intestines where nutrient absorption occurs, into the large colon where it is fermented and then converted to short chain fatty acids (SCFA), metabolites that serve as fuel for cells lining the gut, as well as have an anti-inflammatory effect throughout the body.

The Western Diet, made up of highly refined, processed carbohydrates, such as cakes, lollies, soft drink, burgers, deep fried foods, flavoured milk drinks, and foods lacking in fibre, has a dramatic effect on gut microbial health. It causes the depletion of fibre-loving ‘good bugs’ and the rise of opportunistic, potentially disease-causing ‘bad bugs’, that drive inflammation which is at the root of conditions such as coeliac disease, diverticulitis, obesity, mood disorders, such as anxiety and depression, inflammatory skin conditions, to name a few.

CARLA OATES THE BEAUTY CHEF

Cells lining the gut pull apart and particles of partially digested food, bacteria, inflammatory signalling molecules such as cytokines, all leave the gut and enter the blood stream, causing the innate immunity to go into attack an inflammation to occur at distant sites including the skin, responsible for inflammatory skin conditions.

A client presents with inflammation, rashes or acne. What are the first steps a Therapist or Clinic owner should recommend for that client and what should they do next?

The first thing the Therapist should do is to reassure the client that he/she has come to the right place, which is very important as it begins the process of building trust. Incorporated into the consultation form should be diet and lifestylerelated questions that will enable the Therapist to look at the role that food choices and possible stress play in the inflammatory skin condition.

Where inflammatory foods are identified, the Therapist should be able to confidently explain the link that these foods have to the condition and be able to confidently make some recommendations.

Can you explain the role the soluble fibre found in breast milk plays in new born babies gut development?

One-third of the microbes inhabiting the gut are determined by the delivery method of a new born infant. In a natural delivery, as the infant passes through the vaginal canal, it opens its mouth and is inoculated with the vaginal bacteria of its mother.

An infant born by caesarian section acquires the bacteria present on the scalpels, doctor’s gloves, and also the hospital environment.

The choice of the mother to either breastfeed or bottle-feed also impacts the gut microbial composition. Breast fed infants benefit from soluble fibre present in breast milk called human milk oligosaccharides, glycans or natural sugars, that serve as probiotics, or food for the gut microbes.

They also have other additional benefits such as being anti-adhesive antimicrobials that prevent infection from viruses, bacteria and protozoa.

They are also involved in immune cell response modulation, and so much more. Bottle fed infants have a higher incidence of infection, are more susceptible to the atopic triad – hay-fever, asthma and eczema, with a very different gut microbial composition observed.

By the age of around two years, the apparent advantage that vaginal delivered, breast-fed infants have over caesarian section, bottle fed infants narrows as the other two-thirds of the gut microbes are dependent on environment and diet of the infant now being introduced to solids.

Chef products – are rich in both probiotics and prebiotics (which feed your good microbes), helping to nourish your gut from within. The fermentation process also helps to pre-digest food, meaning that the nutrients become more bioavailable for the skin and body to use. And, fermented foods also possess anti-inflammatory and immune-modulating properties.

Anti-inflammatory leafy greens: As we know, our gut health is at the core of so many health and skin issues so it’s essential to incorporate a variety of anti-inflammatory and alkalising greens into our diet daily. Greens like spinach and kale are also rich in lutein, which studies show help improve skin hydration.

Healthy fats: For glowing skin, and good gut health, it’s essential to include enough essential fatty acids in your diet. Fresh seeds and nuts, oily fish like salmon and sardines, olive oil and avocado are all good sources.

FIONA TUCK - FORENSIC NUTRITIONIST & VITA SOL Why is Microbial diversity the key to gut health?

The most integral factor concerning gut health is the concept of microbial diversity - when it comes to gut microbes, diversity is a very good thing. A diverse microbial community is vital for our health and disease prevention. One of my favourite sayings in microbiology is ‘everything is everywhere, but the environment selects’.

By ‘everything’ we mean microbes: beneficial, pathogenic and indifferent bacteria are always there, both in the food we eat and in our environment, and our choices in regard to what we eat and our lifestyle practices will encourage the beneficial or not-so-beneficial bugs that we are exposed to.

What role does bio-fermentation play in making ingredients more “gut friendly”?

The Beauty Chef products are made using a unique and natural bio-fermentation process called Flora Culture™ which is backed by 20 years of research. The ingredients are fermented for six weeks using a mother culture that contains a variety of lactic-acid producing bacteria to create a natural, broad-spectrum, food-based probiotic. This encourages the proliferation of good gut bacteria to support your gut and skin’s ecosystem. The Beauty Chef products are rich in both probiotics and prebiotics (which feed your good microbes), helping to nourish your gut from within.

How long does it take inner health skin supplements to affect the skin?

The skin is a really great window into what’s going on in the gut and once customers have started using our products they will usually notice clearer, healthier, less congested skin before anything else. In a consumer trial of The Beauty Chef GLOW Inner Beauty Powder, for example, 95% of participants reported an improvement in pre-existing skin conditions (such as eczema and rosacea) after just one month’s use!

What changes can a consumer make to their lifestyle at home today, to start improving their gut health & their skin?

I always say that diet is the most important change you can make towards improving both gut and skin health. Below are my top three gutloving foods I always have in the fridge at home.

Fermented foods: Lacto-fermented foods – like sauerkraut and kimchi as well as The Beauty

Tell us about Slow Ageing & the role our gut has to play in the ageing process of the skin?

The body is intricately connected and we now know that there is a gut-brain-skin axis which means our gut and brain can impact the condition of our skin and vice versa. There is an increasing amount of evidence towards the effects of the microbiota in chronic, age-related inflammation which can also be referred to as ‘inflammageing’.

If the gut bacteria is out of balance, a condition known as dysbiosis, this can give rise to weakened enterocyte cells and increased gut permeability.

Combine this with a diet low in prebiotic fibre and we can start to see damage to the enterocyte cells, increased inflammation and increased oxidative stress = premature ageing. There are a number of proposed sources of inflammation, including senescent cells, immuno senescence, cellular debris, increased reactive oxygen species and pathogenic microbial burden. Looking after the health of the gut by feeding it the right nutrients is as important as wearing daily SPF. How exactly does the gut impact acne formation & what’s the first step a client needs to take to improve their acne internally?

The role of the gut and the impact on acne formation can be different for everyone. Diet and hormones play a large role when it comes cont’ over page

>

DERMAL FEATURE

cont’ from page 15

to treating acne effectively. If the diet is low in nutrients and fibre this can negatively affect gut bacteria and hormone health which increases the toxic load on the liver. The liver plays an important role in hormonal acne so it’s important to address all of these factors.

The skin is an organ of detoxification and if there is increased burden in the gut this is then passed on to the liver which ultimately can show as breakouts in the skin. Minimising high GI foods and refined carbohydrates such as refined sugars, cakes, lollies, white bread, pasta and sugary drinks and increasing fresh vegetables and fibre can make a significant difference.

Insulin and IGF-1 (Insulin like growth factor) can impact hormonal acne.

Eating a diet high in sugary foods, refined carbohydrates and high dairy consumption can spike insulin levels, insulin then triggers a cascade of hormonal responses that can increase DHEA and other androgen precursor hormones. IGF1 can also inhibit the release of the sex hormone binding globulin (SHBG) from the liver.

This increases the bioavailability of androgens in the blood. The conversion of DHEA into testosterone and DHT is super charged thanks to high insulin and IGF-1 levels. These hormones stimulate the skin to produce more oil, which makes it much more likely that you get acne.

Supporting liver and gut health internally with a professional nutraceutical such as the Vita-sol Purity Wholefood powder helps support topical acne treatments for maximum success.

The exact cause of Rosacea is still so unknown but we know internally triggers like spicy food and red wine are a key consideration. What role does gut health play in the formation and treatment of Rosacea prone clients?

There appears to be a link with rosacea and the gut particularly with small intestinal bacterial overgrowth. This can be caused by many factors such as certain medications - antibiotics, proton pump inhibitors, gallbladder removal and even a bad bout of food poisoning.

SIBO seems to be particularly common in people with inflammatory bowel disease such as Crohn’s disease and ulcerative colitis. In

16

Beauty Biz Year 12 Issue 4

turn nutrient absorption can become impaired further exasperating the problem. Probiotics and fermented foods may initially aggravate these conditions and are therefore not recommended initially for rosacea clients.

Vita-sol Infinity powder assists Rosacea by supporting gut health and reducing inflammation and redness of the skin with antioxidant and bioflavonoid capillary support.

What advice do you have for Therapists who struggle bringing up gut health in the Skin Consultation, for fear their clients won’t trust their advice?

For us to truly get good results for our clients we need to treat the skin from within. The skin is the largest organ of the body and one of the first places to show signs of nutrient depletion and internal disharmony. It is however important to stay within your professional scope of practice as treating gut issues can be complicated and client safety must always come first. One of the reasons I developed Vita-sol was to make it easy for the therapist to prescribe.

Our food grade organic nutraceuticals have been designed to support gut health and to specific skin conditions, you simply match the internal product to the skin type or topical skincare product. We give you all the training to be able to prescribe the product in a simple way without getting caught up in an in depth conversation about the gut microbiota. I would also recommend keeping updated with regular training as the industry is continually evolving. There are some wonderful training courses available to learn more about gut health and the skin. Knowledge is power so the more you know the more confident you will be to talk with your client.

JANINE TAIT - BESTOW BEAUTY

a probiotic supplement helps seed beneficial microbes into the gut. However, the majority of probiotic supplements available only include live bacterial microbes. It is now known that medically beneficial fungi also have an important role to play in microbiome health. Ensure your probiotic has both bacterial and fungi for total gut health.

What advice do you have for Therapists just starting out with a Skin/Gut health range?

Take the time to do a good, thorough consultation with your clients. This step is often skipped or condensed because therapists don’t have enough time to spend with clients. A good consultation helps build rapport and trust and gives the therapist the opportunity to begin the discussion about the importance of treating skin from within.

What are some of the biggest errors you see when Therapists prescribe inner health supplements for the skin, and how can they overcome this?

One of the most common nutritional deficiencies that affect our skin is that of essential fatty acids. It’s also one of the easiest deficiencies to correct but therapists often make the mistake of prescribing capsules. Capsules are hard to digest especially if a client is under stress which is so common these days. Liquid oils can be mixed into foods like a smoothie, yoghurt or even salad dressings. By doing this you pre-emulsify these wonderful fats and make it so much easier for your client’s body to digest and extract all the goodness from them.

Thank you to these incredible women for their contribution to this article and our industry in helping to close the gut/skin gap and enable Skin Therapists everywhere to treat our clients in a truly WHOLE-istic way.

As a Skin Therapist what’s the first ingredients we should be looking for when healing the gut and strengthening the skin from within?

It’s common knowledge that taking a probiotic powder or supplement is an important aspect of restoring and maintaining gut health. Taken daily,

To find out more on the products and services offered by our Gut-preneurs visit: www.nutritionalskincareacademy.com www.thebeautychef.com www.fionatuck.com www.bestowbeauty.com.au

TM

THE FUTURE OF MICRONEEDLING

Full 7 Year Warranty New AOVN4 Featuring 16 Needle Cartridge Dual Power Function with “Turbo-Cut” Battery Charge New Exclusive “ST” Scar Treatment Functions

UPGRADE TODAY Email: info@DermapenWorld.com Web: www.DermapenWorld.com Contact your Authorised DermapenWorld Distributor

TIJION ESHO, M.B.Ch.B., M.R.C.S.,M.R.C.G.P. Cosmetic Doctor, London, UK

“My first reaction was ‘wow’ ... I fell in love with it, not just because of the design, but because of how easy the glide was and how powerful it is in comparison to other devices.”

INDUSTRY NEWS INDUSTR BODYMINDLIFE OPENS LUXE NEW WELLNESS CENTRE

MARC JACOBS APPOINTS MICHAEL BROWN

Leading Australian yoga and reformer Pilates studio BodyMindLife has gone South with the launch of a brand new, purpose-built sanctuary in The Shire.

The expansive, light-filled space in South Village, Kirrawee, is the latest expansion for the wellness brand, which has four studios in Surry Hills, Potts Point, Redfern and Bondi Beach.

“I was born in The Shire and there’s a feeling of coming home. This studio has been a labour of love and I think it’s our best yet,” Founder Phillip Goodwin says.

There are classes for all levels with dynamic Vinyasa flow for more advanced students as well as options for beginners to learn the basics, slow and mindful Yin classes, prenatal and postnatal yoga, and Parents and Bubs options where parents can bring little ones aged six weeks to ten months.

The Pilates space comes equipped with brand new, state-of-the-art reformer machines and Goodwin has sought a line-up of expert teachers from around Sydney to lead classes. www.bodymindlife.com

Marc Jacobs Beauty have announced the appointment of makeup artist michael brown as their Southeast Asia regional artistry ambassador. michael brings to the role two decades of experience in the beauty industry as a professional make-up artist, presenter, host, emcee and media personality. his enviable credentials and reputation for being the go-to artist for some of Australia’s famous faces have established michael as an iconic and respected figure in the Australian ‘beauty scape’. michael’s celebrity clients have included the likes of Gisele Bundchen, Miranda Kerr, Sofia Richie, Jennifer Hawkins, Jesinta Franklin and many more.

FORWARD-THINKING BEAUTY BRANDS ON THE BILL FOR BEAUTY EXPO AUSTRALIA

MESOESTETIC SPECIALISED DEPIGMENTATION COURSE GIVES PARTICIPATING CLINICS AN ADVANTAGE Mesoestetic Pharma Group recently held their third Specialised Depigmentation seminars throughout Australia as part of a global initiative. This worldwide programme is for clinics seeking a cutting edge advantage by becoming a Mesoestetic Certified Centre Specialising in Depigmentation.

Mesoestetic has 30 years experience developing effective solutions to treat skin pigmentation and is recognised as a global leader in topical depigmentation.

The comprehensive course, which was lectured by Mesoestetic International Trainer, Sabine Wallez, was a huge success and resulted in a total of 51 Specialised Depigmentation Centres that are now certified across Australia.

Attendees were a mix of existing Specialised Depigmentation Centres (that were previously certified) as well as clinics that were new to the programme. All qualifying clinics must complete the course once every three years to maintain their Specialised Depigmentation Centre status. www.advancedcosmeceuticals.com

ULTRACEUTICALS SETS IT’S SIGHTS ON IRELAND WITH NEW DISTRIBUTION DEAL Australia’s organic beauty industry is booming! Growing awareness about the negative effects of chemical ingredients in cosmetics means consumers are demanding chemical-free, locally-sourced and ethically-produced products – and Australia’s professional beauty industry is listening.

For the third year, Beauty Expo Australia will be shining a light on exhibitors that support our forward-thinking beauty industry through bringing Australian made and natural products to Beauty Expo, through the ‘Proudly’ initiative.

‘Proudly Australian’ and ‘Proudly Natural’ icons will line the expo floor highlighting these innovative exhibitors, helping visitors source their preferred products. More than 70 of the 300+ brands exhibiting at Beauty Expo Australia will be showcasing Proudly Australian and/or Proudly Natural products and technologies on their stands.

Visitors to Beauty Expo Australia can expect to sample and shop from ‘Proudly’ brands including Pevonia, Ultraceuticals, Elleebana, Lycon, ClinicalPRO, Eco Tan, Inika Organic, HydroSkin Care, Kadee Botanicals, Skin Juice, Runway Room, and many more.

With so many quality natural and locally made products at Beauty Expo, there’s no better time to stock up your salon.

24 & 25 August 2019 | ICC Sydney | www.beautyexpoaustralia.com.au

18

Beauty Biz Year 12 Issue 4

Ultraceuticals has successfully secured a distribution agreement with one of Ireland’s most renowned skin distributors, Renaissance Products Ltd in a move that will see Australia’s iconic cosmeceutical brand penetrate the European territory for the first time from August 2019.

Ultraceuticals CEO, Karen Wilkin-Donachie said: “We are proud to have the best possible partner with Renaissance to represent us in Ireland and help

RY NEWS INDUSTRY NEWS launch into this very high-quality skincare market. The Irish market whilst smaller in size, is very well known for its high-calibre beauty therapists and very strong attention to their skin within this market.

Established in 1991, family owned business Renaissance Products specialise in the distribution of skincare products to the rapidly growing Spa and Salon industry within Ireland. They have won numerous international distributor awards for professionalism, customer support, service and results. Renaissance have their own in-house training facility and offer on-going support and back-up advisory to all their clients, thus maintaining very high standards www.ultraceuticals.com

AUSTRALIA ECO COMPANY TAKES THE GOLD MEDAL IN UK AWARDS

2019 PROFESSIONAL BEAUTY SOLUTIONS ROADSHOW

Australian company Eco Tan and Eco by Sonya has taken out the coveted award for Best Facial Oil at the Green Parent Natural Beauty Awards.

Eco Tan became the first Australia organic tan manufacturer to be certified organic by the Organic Food Chain Australia in 2011. “Eco Tan was founded on the principles of authenticity and transparency, which is why our certifications are so important,” says Sonya. “The truth is always visible.” Since it’s launch in February 2018 the certified organic, multi-award-winning Glory Oil™ has taken the world by storm selling hundreds of thousands of units worldwide. https://ecotan.com.au

The 2019 Professional Beauty Solutions (PBS) Roadshow kicked off in Brisbane on Monday, inviting all salon owners, managers and staff the opportunity to connect with fellow small business owners while spending the day learning an array of business-building topics.

The experts at PBS provided attendees with a full day of business growth strategies sand profit-boosting education and training. Covering a wide range of topics from critical Key Performance Indicators (KPI’s), the Clean Beauty Movement and Wellness Revolution, Marketing and Social Media Strategies, and everything in between.

Brisbane was just the first stop of the Roadshow as the PBS team hits the road for the month of August heading to Perth, Melbourne, Adelaide and Sydney. www.probeautysolutions.com.au

COSMEDIX CELEBRATES 20 YEARS

Cosmedix celebrates two decades of providing professional skin care at the crossroads of luxury and cosmeceutical. To mark the milestone, the brand has launched “The Beauty of Living Without,” a branded video lauding sustainability, inner wellness, luxury and efficacious, science-backed solutions.“Twenty years is such a momentous occasion, and we have so many exciting things coming down the pipeline to celebrate with consumers and skin care professionals alike,” said Christine Jackson, global director of Cosmedix. “As a pioneer of clean skin care, we wanted to release a video that captures the freedom that customers can feel when they invest in a line that values their overall skin health above all.” Founded by Skin Therapists for Skin Therapists, Cosmedix’s product mix of facials, treatments, peels and at-home regimens can be found at spas and in the offices of skin care professionals and doctors around the world. www.advancedskin.com.au

AUSTRALIAN BEAUTY APP, LASHD, ANNOUNCES NISSY NASSIF AS NEW BRAND AMBASSADOR Australia’s hottest new beauty app, LASHD, has today announced Sydney socialite and philanthropist, Nissy Nassif as the new face of their brand.

This exciting, fashionable and empowering beauty app enables users to book appointments with beauty, health and wellness experts at a time and a place that suits them. It breaks new ground in customer experience, while allowing freelancers to earn more income and succeed at the rate that they’re comfortable with.

Nissy Nassif is the Director and CEO of charitable foundation Wiping Tears, which helps families overcoming adversity, due to medical issues, poverty or family crises. “I spend a lot of my time managing and attending events so I needed a beauty service that was fast, efficient and top quality. That’s when I found LASHD.” said Nassif.

The app gives users access to a vast and trusted beauty team on their own schedule. LASHD locates creatives in your area and shows availability in real-time, saving users the hassle of phoning and emailing salons to find an appointment that fit into a busy schedule.

LASHD is disrupting the existing beauty industry to offer a premium, convenient experience for women on the go and urbanites who crave great app experiences.

Beauty Biz Year 12 Issue 4

19

INDUSTRY NEWS INDUSTR 2019 NON-SURGICAL SYMPOSIUM A TRULY GLOBAL EXPERIENCE!

The Non-Surgical Symposium (NSS) Scientific Convenor, Dr Tim Papadopoulos said this year marked the eighth year of the annual Non-Surgical Symposium (NSS), and it was on track to be our biggest event yet, but now we know it was also the best.

“NSS 2019 broke all our previous records and has been acknowledged by many as the best one yet. It is also accepted by many within the industry that the NSS is the premier and largest meeting of its kind in Australasia, and that makes me enormously proud.” Delegates heard from 16 international keynote speakers, making this a truly global meeting.

“Through the Scientific program, we strived to provide the most up to date and relevant educational content that will help medical practitioners keep their skills and knowledge up to date. This goal, along with the many contributions from our speakers, exhibitors, delegates and partnerships, is what has enabled the NSS to become one of the most anticipated and award-winning international meetings,” Dr Papadopoulos said. www./nonsurgical.org.au

GETTING REAL WITH INJECTABLES

The Therapeutic Goods Administration (TGA), has issued a public warning about the serious risks of undergoing cosmetic injections by unqualified operators, which is strongly supported by Cosmetic Physicians College of Australasia (CPCA). The TGA public statement warns of risks of permanent vision loss, death of facial skin, and the presence of counterfeit products.

The CPCA has been a prominent advocate for patient safety in the hands of experienced and trained professionals. The College has always spoken out about the serious complications and concerns of non-invasive cosmetic procedures in the hands of untrained practitioners and the College’s Get Real campaign was launched to address these very issues.

Dr Michael Molton, President of the CPCA commented, “This is a very welcome public warning. Cosmetic medicine is Real medicine, with Real prescriptiononly medications that can have Real complications, especially in the wrong hands and with an illegal product.” www.cpca.net.au

MYFACEMYBODY GOES VIRTUAL

BLOOMING PRESENCE ONLINE Building and maintaining an online presence is a time-consuming source of frustration. Crafting a compelling message that consistently conveys your brand’s personality takes a lot of time and effort.

And damn it, there’s a lot of competition in today’s market. But you’re not willing to give up. After all, you want your online game to be as strong as your creative work.

And that’s where Digital Bloom come in with the tools (of the trade) to shine the spotlight on your brand.

When you lack the time, energy or know-how to strategically market your brand for continual growth - and frankly, at your level, you don’t have the time to be snapping pics to post on an app.

Sarah Garner and her team specialise in showcasing your talents to the world through on-point (and on-trend) digital solutions that will have your brand turning heads for all the right reasons. www.digitalbloom.com.au

This year, the internationally acclaimed MyFaceMyBody Awards & the Global Virtual Aesthetics Summit will go virtual for the first time. Going virtual means that the awards program can open its doors even further to allow entries from any country across the globe.

This radical event is shaping up to not only be groundbreaking; it is also bringing together some of the most brilliant minds in the Aesthetics Industry from around the world.

The Global Virtual Aesthetics Summit 2019 offers unprecedented access to seminars and workshops from a host of faculty and speakers, which reads like a ‘who’s who’ of the top thought provokers, innovators and pioneering practitioners from around the globe - all accessible without leaving your office or clinic!

The event will host over 100 speakers across a multi-specialty program, covering the latest in global insights. From Advanced Injectables and Regenerative Aesthetics that includes: stem cells, PRP, growth factors, hair restoration techniques, genital aesthetics, fat transfer and threading to new innovations with lasers and energy devices. www.MyFaceMyBody.com

RY NEWS INDUSTRY NEWS DR DES DOWNUNDER

Direct from South Africa, Dr Des Fernandes, Founder and Scientific Director of Environ Skin Care joined Margifox Distributors this month for a series of industry events in Brisbane and Melbourne, before heading to Perth and Sydney to continue his Australian tour. The purpose of his visit was to celebrate Environ and the importance of vitamin A for healthy skin!

Dr Des Fernandes, who has spent the last 30 years researching skin, discussed Environ’s latest innovations, the newly released Focus Care Radiance+ and Clarity+ Ranges. These ranges were designed to target and treat stubborn skin conditions such as pigmentation and acne.

Guests were treated to a beautiful two course lunch and had the opportunity to meet Dr Des up close and personal at the full day events. The event was designed to inspire and educate stockists. www.margifox.com.au

THE BACHELOR BRONZED BY NAKED TAN

Every year Australia waits with bated breath to meet the new wave of girls fighting for the bachelor’s heart. This year Naked Tan are proud to say that the bachelor, Matt, and his ladies have been sprayed in Naked Tan Solution. With their busy schedule of cocktail parties and group dates, these girls needed a super quick tan, which is why the 20-minute rapid tan was ideal. This solution compliments any skin tone and provides a natural medium (15% DHA) glow in just 20 minutes. Who has time to marinate when there is a heart to be won? www.nakedtan.com.au

HESO MEN’S GROOMING HELPS BRING COMFORT TO HOMELESS MEN

ENDOTA UNDERPAYS FOREIGN STAFF

The operator of six day spa centres in Sydney has back-paid $65,939.87 to 13 employees, and admits he made unlawful deductions from their salary and underpaid penalty rates and annual leave entitlements.

The Fair Work Ombudsman investigated Endota Spa Sydney, and its director Mr Chris Barbour, after it received requests for assistance from two skilled 457 visa holders, who alleged the company was making deductions from their pay to cover visa-related costs.

Fair Work inspectors found that between May 2014 and February 2018 the company made unlawful fortnightly deductions from the pay of thirteen 457 visa workers, totalling $58,025.

“This significant back-payment bill should also serve as a warning to all employers that it is not acceptable to underpay migrant workers, or make unlawful deductions. Employers who do this will get caught.” Fair Work Ombudsman Sandra Parker said.

1st August marked the first day of National Homelessness Week – an annual week coordinated by ​Homelessness Australia to raise awareness of people experiencing homelessness, the issues they face and the action needed to achieve enduring solutions.

This initiative is held in August as it is the coldest time of the year and when most people are likely to be overcome by the elements.

In keeping with this theme,​​throughout ​August, ​September and October​​​HESO​​ Men’s Grooming​will be supporting disadvantaged Australian men with a Buy 1 Give 1 initiative in an effort to restore hope and dignity for those doing it tough.

For every individual full sized ​HESO Moisturiser purchased, the brand will donate a HESO Moisturiser to someone whose life circumstances mean they can’t afford these kinds of self care products​.​ The company has partnered with​T ​ hreadTogether​to make this possible.

ThreadTogether’s model is very simple – they collect end-of-line brand new stock from clothing providers. With the support of volunteers, the clothes are sorted by age, gender, and purpose, and then re-distributed to people in need through charities across Australia. ​HESO Mens’ Grooming is revolutionising TheadTogether’s capabilities – they will now be able to not only distribute clothing but skincare and ​personal care products too.

The rate of homelessness in Australia has increased 4.6 per cent over the last five years, according to data from the 2016 Census of Population and Housing. The ​last recorded estimate revealed​more than 116,000 people were experiencing homelessness in Australia on Census night, representing 50 homeless persons for every 10,000 people.

HESO​Men’s Grooming​is an award-winning ethical skincare brand that’s all natural, vegan and cruelty free. ​Launching earlier this year, ​HESO offers one of the cleanest and ethically-sourced 3-step shave routine in Australia​.

On a mission to help drive environmental and social change, the ​Newcastle based ​company donates a portion of annual turnover to 1% for the planet and partners with ThreadTogether to support ​homeless ​men. www.heso.com.au

>

COVER STORY

SUCCESSFUL PARTNERSHIPS What do you get when a finance & recruiting wiz joins forces with a successful beauty salon owner? A skincare company with a difference! In 2009, Co-Founders Reika Roberts & Simone Vescio sat around a dining room table with the collective dream of changing the way people approach skincare.

Today they lead a company that prides itself on support for their partner clinics, secondto-none education and integrity as their main tenets, and of course unparalleled skincare and technology.

Derma Aesthetics distributes dermaviduals, a bespoke dermatological skincare range based on the philosophy of Corneotherapy. They invest heavily in research and development, which ensures their products are bio-identical to the skin barrier membrane. With over 40 active serums to create customised in-clinic and homecare prescriptions, they have a solution for every skin condition. Completely skin friendly, the range is free from fragrances, preservatives, parabens, emulsifiers, artificial colours, mineral oils, silicones & amines and has been cruelty-free from the outset. They also recently introduced EXCEED, a medical microneedling device.

We chatted to Reika & Simone about the Derma Aesthetics difference.

CORNEOTHERAPY WOULD’VE BEEN QUITE RADICAL WHEN YOU INTRODUCED IT 9 YEARS AGO, CAN YOU TELL US MORE ABOUT THAT?

Simone: We’ve always done things our way and have never wavered with our standards or values, no matter what might be considered the next fad or trend within the industry.

When we first introduced dermaviduals and Corneotherapy to the Australian and New Zealand market, we were basically laughed at.

After all, peeling and microdermabrasion was seen as the way to achieve fresh, glowing skin!

No one was particularly interested in preserving the epidermis. Certainly, there was little concern for product ingredients and what might or might 22

Beauty Biz Year 12 Issue 4

not be actually be influencing cells and systems in a negative way.

Reika: We’ve since seen the industry turned on its head, with the focus now firmly on maintaining the skin barrier. This is tremendously satisfying, and we like to think that Derma Aesthetics has played a large role in bringing about this positive change.

WHAT SUPPORT DOES DERMA AESTHETICS PROVIDE TO PARTNER CLINICS?

Simone: We pride ourselves on providing each of our partner clinics with a complete suite of tools to ensure they can not only be the best they can but also thrive! We fully recognise that time is a cruel master in a skin treatment therapist’s life so we also do everything we can to help alleviate time pressures.

Reika: We recognise that just as two skins aren’t the same, neither are two businesses, so our customised approach doesn’t stop at our skincare line but continues to the business support we provide to our partner clinics; from the clinic’s customised opening order to the education, marketing and continuous business development & sales support. It was tremendously gratifying to receive the following from a client: “Thanks for the constant amazing support. You guys blow my mind daily with your outstanding customer service, such inspiring training and your energy as a team we all LOVE! Thank you for being the game changer for Spoil Yourself Spa!”.

“WE NEVER STOP FURTHERING OUR OWN KNOWLEDGE & THEN SHARING WHAT WE LEARN WITH OUR CUSTOMERS & STAFF.” REIKA ROBERTS & SIMONE VESCIO

WHAT DRIVES YOUR PASSION FOR CUSTOMER SERVICE?

Simone: Coming from a clinic background, I know exceptional customer service is vital.

The support you receive from your product distributors can make or break your business.

Reika and I set out to provide service and support that made a real difference to the industry. Our partners tell us that any other distributor doesn’t offer our bespoke business solutions and the support we provide. One of our partners, Fiona King, was kind enough to send this through to us recently: “Peninsula Skin and Beauty Clinic is a new stockist of dermaviduals & dermaviduals deco and I can say with no hesitation that it is the best decision I have made for the salon to date. The products are of course amazing, but I have to talk about the customer care we have been given from the time of my initial enquiry to becoming a stockist to date. Every single person

I have spoken to along the way has been terrific.

The culture in this company is obviously fantastic from the top all the way through because you just don’t get this level of overall care without that! Our BDM is by far the best that I’ve had the pleasure of dealing with… We have been totally taken care of and feel confident and assured with the derma team by our side. It is a very scary time opening a salon with many unknowns and I wish I’d had this level of customer support from the start of my clinic days. Thank you everyone at Derma Aesthetics for your passion in helping us succeed. It may all be in a day’s work for you, but the kindness and helpfulness you have shown me is actually life changing as I move forward with my salon.”

Reika: We are the proud recipients of multiple global customer service awards, including the MyFaceMyBody Awards. However, we will never rest on our laurels, so this remains a core focus for us. Our quest to constantly question and stretch ourselves to improve is strong!

YOU MENTIONED MARKETING SUPPORT, WHAT DOES THAT ENTAIL?

Reika: Our marketing support is constantly evolving (and expanding)! We provide graphic design, newsletters for consumers, content for clinic newsletters, blog content, VIP events to promote our partner clinics and their services, a clinic feature page on dermaviduals.com. au, public relations support, media coverage for partner clinics, Clinic Awards to recognise the dedication & skill of our partner clinics and therapists as well as a plethora of marketing collateral such as flyers, brochures, banners, gift with purchase merchandise and point of sale solutions. We also run a very successful programme to directly support our partner clinics’ individual marketing activities (whereby we pay up to 50% of their marketing costs) called the Integrated Partnership Marketing Programme.

EDUCATION IS ONE OF THE MAIN TENETS OF DERMA AESTHETICS, CAN YOU TELL US WHY? Simone: Education is at the core of all we do at Derma Aesthetics. We never stop furthering our own knowledge and then sharing what we learn with our customers and staff. We always encourage them to continually question what is marketed towards them. This ensures that they are informed and in turn passionate clinicians.

Educating our partner clinics brings us much joy, as does creating opportunities for like-minded skin treatment therapists to unite, learn and better this amazing industry.

Reika: Education is actually the foundation of how we, as a company, came about as well.

Simone and I met at an advanced skin education seminar hosted by Florence Barrett-Hill. Over a shared love of skin, Derma Aesthetics was born! Fast forward 9 years and we are constantly working towards advancing the level of knowledge in cosmetic chemistry, advanced skin analysis and Corneotherapy throughout in a global field. We strive to ensure best practice and to train a new generation of engaged and inspired therapists. We are proud to be known as a provider of quality education designed for

“WE HAVE BEEN TOTALLY TAKEN CARE OF AND FEEL CONFIDENT AND ASSURED WITH THE DERMA TEAM BY OUR SIDE” FIONA KING, PENINSULA SKIN AND BEAUTY CLINIC

enhancing post-graduate knowledge and are about to launch a series of Extension Education Modules, taking our clinicians to that next level.

We are passionate about the structure of the skin & how to make it function at its best. It’s so rewarding seeing skin treatment therapists develop and adopt this same passion for the skin and beauty industry.

Simone: Our skin education, range from beginner to advanced levels. Derma Aesthetics are committed to providing quality education that goes far beyond the mechanics of our product range. We provide the Australasian beauty industry with access to the latest technology and global skin educators in an array of fields.

We are passionate about helping others to understand the structure of the skin & how to make it function optimally. Derma Aesthetics have established highly successful social media forums such as Thinking Therapists and dermaviduals KNS (knowledge, networking & sharing), which allow therapists and other skin professionals to collaborate in an instantaneous manner. Experts such as Florence Barrett-Hill, Dr Lance Setterfield & Morag Currin regularly participate in these discussions and offer advice & answers to questions. We are proud to have connected so many skin professionals, facilitated lively discussions and created a forum for all to seek answers to their questions, as well as share their knowledge.

WHAT MAKES YOUR NEW MICRONEEDLING DEVICE, EXCEED, MEDICAL?

Reika: EXCEED is the only double-cleared medical microneedling device by the U.S. Food and Drug Administration (FDA). It is also listed with the Australian Therapeutic Goods Administration and Medsafe in New Zealand.

It’s clinically proven to treat acne scarring and

reduce wrinkles, in particular, to reduce the depth of scars and to normalise the skin structure. It’s the perfect treatment for skin regeneration, to increase natural collagen formation, to minimise fine lines & wrinkles, reduce pore size & improve skin texture and has minimal downtime. The precision and quality of this device is second-tonone.

Simone: Medical microneedling is a procedure designed to enhance & improve skin complexion via activation of the skin’s natural regenerative processes which stimulates collagen synthesis.

With expert precision, technique and timing, EXCEED medical microneedling triggers growth factors for building new collagen. Very tiny needles are used to penetrate the top layer of the skin vertically causing localised and controlled damage without substantially affecting the structure of the epidermis. The creation of controlled microchannels in the skin instigates the regeneration of skin cells via a natural process of healing. Awakening the fibroblast that lies within the deeper layers of the skin, healthy collagen is naturally produced. The gentle stimulus provided by medical microneedling is considered far more effective than many other more invasive and expensive skincare treatments. After a course of treatments, skin structure is visibly revitalised, rejuvenated, replenished and regenerated.

WHAT KIND OF CLINICS DO YOU TEND TO PARTNER WITH?

Simone: We seek skin treatment therapists who are willing to continually educate themselves and truly want to work with the skin in a corneotherapeutic way. Once we partner with a clinic, we believe it is the start of a strong, supportive and ongoing relationship.

Reika: Earlier this year, we took over 20 of our partners to Germany for the 6th International Corneotherapy Symposium to sink our teeth into the topic Enzymes In & Around The Skin. We all brought so much back to our businesses and clinics!

Simone: if you’re looking to change your clinic’s future and want to join a supportive family of outstanding therapists, look no further - we’re your tribe. enquiries@skincorrection.com.au www.dermaviduals.com.au or phone 1300 420 223

Beauty Biz Year 12 Issue 4

23

FINALISTS ANNOUNCED FOR THE 8TH ANNUAL

2019 AUSTRALIAN BEAUTY INDUSTRY AWARDS

A strong panel of business and industry experts from all over Australia had a huge job this year with, once again, a growing number of entries. More judges were included this year in the Australian Beauty Industry Awards, giving more time to all to scrutinize the entries. Representing the highest accolade within the industry and honouring the best of the best the ABIA’s have cemented themselves as the benchmark of excellence being the most coveted accolade in the industry today.

This year The Australian Make Up Industry Awards (AMIA’s) have been brought back under the umbrella of the ABIA’s bringing a creative aspect to the gala dinner. Winners of the 2019 Australian Beauty Industry Awards will be announced at the gala extravaganza on Sunday 25th August, held at The Star, Sydney, following Beauty Expo Australia. Tickets for the ABIA’s include an evening of entertainment, food, drink, dancing and celebration as well as the official After Party.

The Best Salon and Spas in the country are recognised as winners of their states in two size levels; 4 treatment rooms or less and 5 treatment rooms or more. The two overall Australian Winners will also be announced on the night chosen from the State winners and based on judging points.

This year also sees 2 new categories honouring the Best Eco Salon of Australia and also the Best Business Performance of the Year from a non-salon entrant.

State Wholesalers of the Year have now been announced from the voting poll and the overall Australian Winner will be announced at the gala.

The announcement of the very popular ABIA Hall of Fame will be revealed as well as winners in the specialist, individual, education and business categories, not to mention the AMIA categories including an overall winner.

Known as the Oscars of the Beauty Industry, the ABIA’s will, as always, have a few exciting surprises as we celebrate and enjoy this exciting night of nights.

2019 AUSTRALIAN BEAUTY INDUSTRY AWARDS FINALISTS BEAUTY THERAPIST OF THE YEAR

Sponsored by Dermalogica Calina Garbusinski, Beauty on Latrobe Courtney Azzi, Basq Beauty Spa & Wellness Daniela Boerma, Bliss Day Spa Erica McHeyzer, Beautiloco Beauty Clinic & Spa Laila Sanchez, Laila’s Beauty and Laser Laura Franzolini, Willow Day Spa Leanne Condina, Cocoon Spa Melitta Smith, Plush Skin Body and Beauty Natalie Herschell, The Skin Coaches Rachael Newman, Cocoon Spa Tamasen Norman, Dr Saras and Co Vicki Collinson, Divine Beauty Mossman

BUSINESS DIRECTOR/OWNER OF THE YEAR

Sponsored by Kitomba Daniela Boerma, Bliss Day Spa Gry Tomte, HÜD Skin + Body Jessika Brigginshaw, B Indulged Lash Brow and Skin Clinic Karla McDiarmid, Macquarie Medi Spa Laura Smyth, Lush Skin & Body Leanne Condina, Cocoon Spa Nicola Le Lievre, In Therapy Skin & Body Rebecca Miller, La Bella Medispa Reegyn McElligott, The Skin Coaches Rizwan Syed, Zubias Threading Sharon Templeton, Temple Day Spa, SA Tammy Wakely, Skin + Wax Clinic

COSMETIC TATTOIST OF THE YEAR

Sponsored by Dermaplane Pro Australia Ashleigh Jones, Belle Sorelle Cosmetic Artistry Jessika Brigginshaw, Cosmetic Tattooing by Jessika Junie Ye, Junye Cosmetic Tattoo Clinic Katy Sullivan, Advanced Body Image Rita Porreca, Sydney Permanent Make-up Centre

SALON DESIGN

Sponsored by Comfortel Advanced Body Image & Spa Lotus Bond Body and Bond Barber Eden Aesthetics Simply Elegant The Skin Coaches With Grace Skin Management

BEST MARKETING

Sponsored by Phorest Salon Software Cocoon Spa Eden Aesthetics Keturah Day Spa LashXtend & Beauty Simply Elegant Temple Day Spa, SA

BEST SALON TRAINING

Sponsored by Dermaviduals Cocoon Spa Keturah Day Spa La Bella Medispa Macquarie Medi Spa Plush Skin Body & Beauty Simply Elegant

EDUCATOR OF THE YEAR INDIVIDUAL Sponsored by Masters Dermal Academy Anh Hoang Charlotte Ravet Danielle Hughes Diana Cheetham Jade Muller Joy Crossingham Justine Poniris Samara Nilsson Tina Longin Trina Storey-Hollis

w w w. a u s t r a l i a n b e a u t y i n d u s t r y a w a r d s . c o m . a u

EDUCATOR OF THE YEAR ORGANISATION

Sponsored by Timely Cameron Jane Make-Up Design Elite Hair & Makeup Academy Elleebana LashJoy Academy Pure Hair Beauty & Wellness Academy South West TAFE SEIR Beauty School Spectrum Science & Beauty TAFE NSW Ultimo Beauty and Makeup The Global Beauty Group The Makeup Technicians

CUSTOMER CARE

Sponsored by Tyro Bliss Day Spa Evodia Beauty Care Keturah Day Spa La Bella Medispa LashXtend & Beauty Macquarie Medi Spa Simply Elegant Skin + Wax Clinic Temple Day Spa, SA The Beauty Base Luxury Spa and Clinic The Skin Coaches Ultra Essence

SALON TEAM OF THE YEAR

Sponsored by inskincosmedics Black Diamond Clinic Blush Professional Beauty Touch Cocoon Spa Eden Aesthetics HÜD Skin + Body La Bella Medispa LashXtend & Beauty Lekeyah Skin Rejuvenation Centre Macquarie Medi Spa Skin + Wax Clinic Temple Day Spa, SA Temple Skincare & Spa, NSW

TANNING SALON/SERVICE OF THE YEAR Sponsored by Naked Tan Beauty in the Bay Bella Bronze Tan Faux Tanning Studio Nabu

BEST BUSINESS PERFORMANCE OF THE YEAR Sponsored by Beauty Biz Beaute Industrie Elleebana LashJoy Spectrum Science & Beauty The Global Beauty Group

BEST ECO SALON

Sponsored By Biodroga In Therapy Skin & Body James Vivian Dermal Therapies The Day Spa @ Jorja James

STATE BEAUTY SALON/SPA OF THE YEAR 4 TREATMENT ROOMS OR LESS NSW/ACT

Sponsored by Dermapenworld Lime Beauty Co Melissa Young Beauty SkintifiX Temple Skincare & Spa

The Day Spa @ Jorja James The Skin Clinic

AUSTRALIAN MAKE UP INDUSTRY AWARDS FINALISTS

VIC/TAS/SA

BRIDAL/FORMAL MUA OF THE YEAR

Sponsored by Scentered Le Chic Skin & Beauty Man Oh Man SKN By Jane Marshall Total Bliss Beauty Therapy & Makeup Artistry

QLD

Sponsored by Ex-Import/Belmacil Beautiloco Beauty Clinic & Spa Hope Island Beauty & Medispa Noosa Body and Skin Care Pretty in the City Serenity Skin Spa SoulSkinSpa The Haven Skin and Body Shop Ultra Essence

WA/NT

Sponsored by Sustainable Salons Bliss @ Richmond Quarter Eden Aesthetics Hush Spa & Wellbeing LoveBeauty Skin Clinic RejuveU Skin Solutions AUSTRALIAN BEAUTY SALON/SPA OF THE YEAR – 4 TREATMENT ROOMS OR LESS TO BE ANNOUNCED AT THE GALA NIGHT, DETERMINED FROM ONE OF THE 4 STATE WINNERS

STATE BEAUTY SALON/SPA OF THE YEAR 5 TREATMENT ROOMS OR MORE NSW/ACT

Sponsored by Ultraceuticals Absolutely Fabulous Skin Therapy Bliss Day Spa Face of Man La Bella Medispa The Beauty Base Luxury Spa and Clinic Villa Thalgo Day Spa

VIC/TAS/SA

Sponsored by Sothys Blush Professional Beauty Touch Cocoon Spa Elysium Day Spa HÜD Skin + Body Lekeyah Skin Rejuvenation Centre Marlo Spa Temple Day Spa Vitality Laser & Skin Clinic

Sponsored by Beauty Biz Bridget Sophie Ellin Stewart Jane Truong Nadia Duca Tanya Guccione Vikki Aldridge

HIGH FASHION/EDITORIAL MUA OF THE YEAR Sponsored by Bellezza Australia Carly Lim Charlotte Ravet Chereine Waddell Danielle Robinson Marlene Olsson Nadia Duca Natasha Warren Shella Martin Tanya Guccione Vikki Aldridge

FANTASY MUA OF THE YEAR Sponsored by Smitten Cosmetics Cassie Harris Chereine Waddell Nálii Auriiana Kreéture Samantha Blake

AUSTRALIAN MUA OF THE YEAR TO BE ANNOUNCED AT THE GALA NIGHT, DETERMINED FROM ONE OF THE 3 SPECIALISED CATEGORY WINNERS. Sponsored by Mocha Publishing

WINNERS

State Wholesaler of the Year Sponsored by Australian International Industries NSW/ACT - DBC Hair and Beauty Supplies QLD - Profile Salon Supplies VIC/TAS – The Global Beauty Group SA - South Australia Beauty Supplies WA/NT - International Salon Supplies

OVERALL AUSTRALIAN WHOLESALER OF THE YEAR

TO BE ANNOUNCED ON THE GALA NIGHT

Hall of Fame

Sponsored by Mocha Publishing To Be Announced on the Gala Night

QLD

Sponsored by Spectrum Science Beauty Beauty Worx Earth and Skin Organic Day Spa and Beauty Shop In Therapy Skin & Body Simply Elegant Skin + Wax Clinic The Skin Coaches

WA/NT

Sponsored by Graft-A-Lash Keturah Day Spa Moore Beautiful Revive Skin Emporium AUSTRALIAN BEAUTY SALON/SPA OF THE YEAR – 5 TREATMENT ROOMS OR MORE TO BE ANNOUNCED AT THE GALA NIGHT, DETERMINED FROM ONE OF THE 4 STATE WINNERS

ABIA

Australian Beauty Industry Awards 2019

A

IA

AUSTRALIAN MAKEUP INDUSTRY AWARDS

WINNERS ANNOUNCED SUNDAY 25TH AUGUST AT THE GALA AWARDS NIGHT, EVENT CENTRE, THE STAR, SYDNEY FROM 7PM TIL LATE Tickets: Single $295 Table of Ten $2650

w w w. a u s t r a l i a n b e a u t y i n d u s t r y a w a r d s . c o m . a u

A NEW INITIATIVE FOR

AUSTRALIAN BEAUTY THERAPISTS

Beauty Squad 2020

If you are a young qualified beauty therapist, specialist and/or salon owner looking for an amazing opportunity, now is the time to shine and enter this brand new competition.

The annual AUSTRALIAN BEAUTY SQUAD competition is aimed at the rising stars of the Australian Beauty Industry, with an aim to assist four young beauty therapists, specialists and salon owners on their road to fortune and success.

Thanks to the founders, Mocha Publishing and the generous sponsors, the 2020 AUSTRALIAN BEAUTY SQUAD will be given priceless opportunities during their 12-month tenure.

HOW DOES IT WORK

Beauty Therapists, aged 35 or under will need to submit their entry online including their activity within the industry for the previous 12 months Judges comprise of National and international Icons, industry, dermal, aesthetic and business experts.

Judging will be based on skillset, industry experience, willingness to grow and achieve greatness. We will be looking for individuals who can demonstrate their strengths, qualities and passion, show us their achievements and experiences both in and away from the salon environment, their contribution to the industry, what makes them stand out and why they should be a team member of the Australian Beauty Squad.

CRITERIA

All Beauty Squad members must be aged 35 or under on 30th September 2019 and be qualified as Beauty Therapists with a minimum of 4 years activity in the Australian Beauty Industry. They may be employed or self-employed and if selfemployed own a registered business.

Beauty Squad Team members must have at least a Cert 3 in Beauty Services, Cert 4 in Beauty Therapy, or at a minimum diploma in Beauty Therapy. They may also have a Health Science degree in Dermal or Aesthetics.

THE AUSTRALIAN BEAUTY SQUAD RECEIVE: -

• A certificate and coveted coverage in BEAUTYBIZ as well as other leading trade and consumer magazines, print and digital • Packs of products from all Sponsors • 3 day stay in the BEAUTY SQUAD HOUSE post MELBOURNE BEAUTY EXPO 2020 with visits from a large number of national and international mentors and icons as well as sponsors.

• A free ticket to the 2020 ABIA’s • Individual and team exposure in Beauty Biz Magazine • Ongoing mentoring from Linda Woodhead, Mocha Publishing • Additional opportunities as offered by sponsors • A trophy given in acknowledgement of their team position at ABIA 2020 • And finally a place on the Australian Beauty Industry’s BEAUTY SQUAD list, pushing you overnight to the forefront of the industry.

The Beauty Squad House will last for 3 days, where sponsors, icons and mentors visit to get up close and personal with the team making this competition the most coveted of all comps aimed at the rising stars of our industry. 2020 Beauty Squad House will be in Melbourne, 30th Mar – 1st April 2020, following Beauty Expo Melbourne All expenses within the house are covered including accommodation. (Flights not included) House experience will include:• Visits from mentors and Icons within the industry over the 3 days as well as visits from all sponsors • Team dinner • Team excursion • Heavy Coverage on Social media and coverage in a 4 page spread in Beauty Biz

TIME LINE

• Open for Online Entry – 30th Sept 2019 • Deadline for Entry 9th December 2019 • Finalists Announced 13th January 2020 • Winners Announced 24th February 2020 • Certificates Sent to Winners 24th Feb 2020 • BEAUTY SQUAD HOUSE 30th Mar–1st April 2020 • ABIA 2020 – Acknowledgement on stage from Sponsors with Trophy Presentation.

OPEN FOR ONLINE ENTRY 30TH SEPTEMBER 2019 www.australianbeautysquad.com.au Proudly owned by Mocha Publishing

Proudly owned by Mocha Publishing

Beauty Squad 2020

A brand new Mocha initiative for Australian Beauty Therapists!

THE 4 LUCKY SQUAD MEMBERS WILL WIN

3 day stay in the BEAUTY SQUAD HOUSE post MELBOURNE BEAUTY EXPO 2020 Individual and team exposure in Beauty Biz Magazine A free ticket to the 2020 Australian Beauty Industy Awards Winners Trophy presented at 2020 Australian Beauty Industry Awards Personalised prizes from each Sponsor

MUST BE 35 AND UNDER TO ENTER. TERMS AND CONDITIONS APPLY.

OPEN FOR ONLINE ENTRY 30th September 2019

FINALISTS ANNOUNCED 13th January 2020

DEADLINE FOR ENTRY 9th December 2019

WINNERS ANNOUNCED 24th February 2020

A Truly Priceless Experience www.australianbeautysquad.com.au

>

SALON PROFILE ETHICALLY BEAUTIFUL IN THE

BAT OF A LASH

Bat Your Lash is a beauty salon, tucked away in Melbourne’s famous Greville Street, that is challenging the salon industry’s wastage problem with its eco-approach to beauty. The urban oasis, owned by Nadia Eizadi, has an ethos of beauty with intent and has transformed over the past two years to become waste-free, eco-friendly, vegan and toxic-free.

With a focus on clients loving themselves, the planet, and animals, every aspect of the salon has been carefully curated to reduce its impact on the environment. Stocked with high quality Australian products that deliver amazing results, Bat Your Lash provides a relaxing experience for customers that truly nourishes both physically and mentally.

WHAT INSPIRED YOU TO CREATE BAT YOUR LASH?

We asked Natalie how she’s tackling the war on Beauty Waste, monitoring her suppliers Carbon footprint and care for our fur babies all at once.

I noticed how the beauty industry could be so superficial and wasteful. I felt I needed the chance to educate everyone. Create what it should be, create new habits, new thinking; a new age beauty boutique where the focus isn’t just obsessing with oneself. But to love yourself, care for the planet and our furry friends. Beauty shouldn’t come at a cost to the environment, animals or health

HOW DID YOU FIRST GET STARTED IN THE BEAUTY INDUSTRY?

CAN YOU TELL US A LITTLE ABOUT YOUR SALON?

Since I was little, I had one vision – to make a difference. Naturally I’m a nurturer, grew up being generous with my heart, being mindful and resilient to hard work.

The ambition to become the owner of one of Melbourne’s most unique boutique was the path to making that vision become a reality. I started as an employee in Perth but soon realised that to make difference I would have to venture on my own as I could see that the beauty industry was scary in the sense that it was so fake, superficial, meaningless. At the age of 30 went through my early life crisis I thought ill move to Melbourne and searching for a new Love story, but not the Romeo and Juliet kind. So here I am, sharing the gift of loving yourself, loving the planet and animals.

28

Beauty Biz Year 12 Issue 4

Inclusivity: inclusivity is a priority of Bat Your Lash. We have responded to the needs of all women and men; creating a boutique that can welcome any race, religion, lifestyle or gender.

We stock nail polish by Sienna that is breathable and water permeable also making it suitable for people of Muslim faith. Our services are cruelty-free and many of our products are ideal for vegans. Our mission is to continually explore opportunities to broaden our scope in inclusivity, having our boutique accessible to all. (At one point among our team members there were 6 different nationalities with 7 languages spoken and 5 religions!)

Looking after Mother Nature: our goal is to help you create positive consumer change in your life.

All our products are cruelty free and Vegan, this

means our products are not tested on animals or derive from animal products. Our greatest joy is being a completely eco-friendly salon and vegan boutique.

Customisable Beauty: on our path to celebrating all types of people, we challenge the status quo of beauty. As trusted advisors in the industry, we wish to remove labels that are based on features and characteristics and foster an inclusive perception, that everyone is fabulous in their on way.

Mindfulness: Everything we do is FOR you. We aim to help you achieve optimal nails, brows, lashes, skin and health, and empower you to feel confident in your own skin. Our boutique is designed to make you feel removed from the frenzy of life and feel transported into your private Melbourne oasis.

WHAT’S YOUR SIGNATURE SERVICE/S?

Our signature service is the SIGNATURE COPPER PEDICURE. I wanted to really make a difference in the way people think about pedicures I knew about all the benefits that copper delivers to our health (e.g. helping with psoriasis and eczema, increasing blood flow, relieves joint stiffness and joint pain, boosts the immune system, anti-aging and naturally antibacterial)

hence the choice of using copper bowls in our pedicure set up.

I wanted to create a unique and breathtaking experience so we only use organic, pure essential oils and minerals in our Pedicures. It’s a very sensory approach where our clients get to choose their own foot soaks, exfoliants and moisturizers by smelling the products, which engages their senses and gives a fun and playful vibe to the treatment.

I have created a pedicure station of two where clients feel exclusive, special and intimate, away from the crowd or watching eyes, where they can connect and catch up.

You’ve made the conscious choice to become waste-free, eco-friendly, vegan and toxin free. Take us through the journey to check all of these ethical choices in your business.

To take you through the journey of all these ethical choices will take us a couple of years of no thru roads, no entries and detours, but to sum it up we had to start with one treatment at a time. Then every single product to see how it was produced, ingredients involved, Co2 impact, ethics in its trades and production etc. Let’s say half way through we did not realise what we got ourselves into.

Just to give you an example: Manicure/pedicures – We originally decided ethically made cotton towels to then realise washing them and delivery would create more wastage because of the chemicals of the washing and the pollution of the tracks. Instead We turned to 100% biodegradable bamboo towels that we buy in Australia in bulk. Everything that we couldn’t reuse for hygiene purposes we made sure its biodegradable where it can.

As for the furniture even the choice of the materials was with intent using marble, wood,

silk, copper, brass etc. keeping plastic to a minimum. Chemicals are definitely a big no-no in the salon making sure nothing is poured down the drain nor put on our skin. On the subject on chemicals we made sure that even our polishes, shellacs and gels are toxic free and Vegan.

“I ENDEAVOUR TO INVOLVE MY BEAUTIFUL TEAM TO BE PART OF VOLUNTEER AND COMMUNITY WORK, RECONNECTING BACK TO WHEN I FIRST STARTED.” To keep going, our packaging was a constant effort of being mindful. All packaging is mainly glass bottles, pest wood lids, biodegradable paper boxes and bags, even our suppliers and our delivery packages are compostable and recyclable. So, you can see the list can go on.

HOW MUCH RUBBISH WERE YOU DISCARDING BEFORE YOUR CURRENT SYSTEM COMPARED TO NOW? Funnily enough we’ve never been a big wastage type of salon, my team and I always felt the need to be mindful about the environment, at home and at work, however, mostly for hygiene purposes, we could still do more. Let’s say that we were already putting a big effort in trying to generate as little waste as possible by using recyclable materials and non polluting ingredients or routines but eventually we realized

that there was only so much we could do alone hence the decision to team up with Sustainable Salons. Also knowing that their practices could give me the peace of mind that the Stonnington Council couldn’t.

WHERE DO YOU FEEL THE FUTURE OF THE INDUSTRY IS? The future is leading by example and hopefully that’s what we are doing. Making a difference, one choice at a time.

WAX CAN BE HARD TO RECYCLE, WHAT SOLUTION DID YOU FIND FOR THIS?

This is our next big challenge to find a way to keep it hygienic while recycling.

AND YOU’RE DOG-FRIENDLY TOO?

We definitely don’t say no to our furry friends. Our profession requires long hours and that makes it very hard for us to have pets at home, so this is our selfish way to enjoy their company!

WHAT ADVICE DO YOU HAVE FOR OTHER SALON OWNERS WANTING TO DO THE SAME IN THEIR CLINICS?

I would suggest to have a committed and passionate team; that believes in making a change and also need to be happy to put the effort. Lots of research is needed, lots of patience and commitment as well but very rewarding knowing change of habit and routine will make such a big impact to our precious world.

WHAT’S NEXT FOR YOU AND BAT YOUR LASH?

My family upbringing was based on a culture where values and virtues were the centre stone of every action we did.

I truly believe that service is the rent we pay for the privilege we have to live on this earth (not to mention it grounds you). I was brought up to volunteer and surrender my time to assist others.

Finally, I endeavour to involve my beautiful team to be part of volunteer and community work, reconnecting back to when I first started. www.batyourlash.com.au Beauty Biz Year 12 Issue 4

29

>

PROFILE

REVOLUTIONISING THE WHERE, HOW AND WHY OF BEAUTY EDUCATION

Announcing the completion of a very glamorous new education facility set in the heart of the Brisbane CBD. The campus is a cutting edge, vibrant, feminine space where students will study all modalities in pursuing a career in the $4.2 trillion dollar global beauty and dermal Industries. The new space combines the timeless elegance of the French brand with a global, contemporary learning environment, specifically designed to appeal to the hearts of women everywhere. Being proud of their reputation as one of the world’s leading aesthetics education providers. The French Beauty Academy is confident this space sets a new standard in beauty training education.

Featuring an iconic glass makeup room at the centre, a petal pink kitchen and luxurious lounge space for students to mingle and study - the campus redefines the concept of a traditional ‘beauty school’. The impressive classroom fitouts service all beauty modalities from make-up, skincare & advanced dermal therapies, body and salon treatments.

Challenging the traditional notion of beauty has always been core to their

philosophy and mission ‘etre bien dans sa peau’ (to feel comfortable in one’s skin) is truly infused in the essence and energy of this new campus. From the powerful philosophy quotes featured on display through to the rose candle scents, avant garde florals and stunning crystal centre pieces - women everywhere will fall head of heels in love with this space, while feeling at home and inspired all at once.

The new facility is further designed to complement the existing campus in Brisbane and will continue the exceptional beauty education tradition that is also available at the Robina campus on the Gold Coast. In the interim, it’s also allowing the Academy to expand offerings for students and cater to the growing popularity of our courses.

300 Adelaide Street is a significant investment in the future of the beauty industry in general and The French Beauty Academy’s commitment to being a leading training provider in the field.

French Beauty firmly believe they are revolutionising beauty education, and as a valued partner look forward to working with the industry further to grow the new era of beauty training. www.thefrench.edu.au

Professional Eyelash and Eyebrow Tint

PROFILE

>

Nancy Abdou

& THE AUSTRALIAN DERMAL AND LASER INSTITUTE

The Australian Dermal and Laser Institute (TADLI) was born in 2004, in response to education gaps in an industry where the technology itself was overtaking the information available in the medical sector and the beauty industry.

There was also a great divide between dermal and beauty education, hence the TADLI vision statement: Raising the standard of skin technology education and bridging the gap between skin, beauty, dermal & health care practitioners, ensuring an integrated approach.

As the co-founder and manager, from 20032010, of a large chain of laser & skin clinics in Melbourne, Nancy Abdou played a key role in education with her staff and at that time, there were 5 very clear issues evident to her: 1. Manufacturer training was definitely not comprehensive enough 2. Staff had a thirst for exploring and using new technologies to enhance their clients outcomes. This also encouraged our staff to remain passionate and challenged in their chosen career.

3. Staff wanted and required ongoing education and device/product information via our own 32

Beauty Biz Year 12 Issue 4

in-house development and training days 4. Businesses couldn’t afford time and money to have therapists absent for extended periods 5.

Treatments and technology were continuously evolving and we had to keep abreast of those changes “With a degree in Education (science major), it was easy for me to understand and accommodate the varying learning requirements our staff needed and how to educate the science behind each device, to ensure it was relevant to the clinic and our clients needs,” says Nancy.

“The result was that our clinics evolved and thrived, staff satisfaction and retention was high and our client return, referral and loyalty was phenomenal. It was a win, win, win! What was a critical piece of our success puzzle was education. It is undeniable that education is and always will be key, in any industry. Education is so much more than just passing on information.

Education encourages dialogue, growth and transformation – not just for the business but for the people that make your business possible.

Investing in your people is an investment in your business that you cannot afford to dismiss.”

After selling the business, Nancy’s focus became purely on education, where she worked with a variety of manufacturers and an array of aesthetic devices.

“In addition I became involved in personally testing many of them and working closely with the engineers in order to write numerous training manuals and protocols, or re-write original manufacturer material. That has given me a deeper level of understanding of the

“THE RESULT WAS THAT OUR CLINICS EVOLVED AND THRIVED, STAFF SATISFACTION AND RETENTION WAS HIGH AND OUR CLIENT RETURN, REFERRAL AND LOYALTY WAS PHENOMENAL.”

interaction they have with tissue. I was able to confidently and safely diverge from some of the manufacturers outdated settings and protocols and create better ones giving superior results for the distributors that sold these devices. As in independent trainer without ties to a specific company, I was able to “mix and match” and experiment with various modalities. This coupled with my experience having been a clinician and delivering thousands of treatments as well as my tertiary education background, gave me the advantage to teach holistically with true practical experience.”

“Some of the devices I work with produce a mechanical trauma, for example picosecond and Q-switched lasers, microneedling and microdermabrasion, whilst others produce a thermal trauma, such as IPL, long pulsed lasers (laser genesis), radio frequency, RF needling, high intensity focused ultrasound (HIFU) and plasma fibroblast, and then there are other devices that don’t produce any trauma to the tissue at all, such as LED and low level laser therapy (LLLT). As the industry evolved and the device choice flooded the market, the question that started to emerge was - what if we combined various modalities or devices together, that targeted different depths of penetration?”

“Lets go back to basics for one moment,” says Nancy. “Typically when performing an aesthetic treatment, we thermally or mechanically target one specific segment of the skin to stimulate fibroblast activity and other cellular mechanisms of action, depending on depth of penetration and the modality. Lets take a look at 3 common aesthetic devices and the various depths of penetration: A 590nm wavelength produced by an IPL, has been clinically proven to not only stimulate fibroblasts, but also modulate fibroblast activity, remodel collagen and significantly increase procollagen.

When utilising a 590nm IPL wavelength, we heat at a depth of approximately 3-4mm, within the deep dermis.

On the other hand, we can target the superficial dermal layer, at 2mm with Radio Frequency (RF). In addition to fibroblast synthesis, RF also stimulates angiogenesis: the formation of new blood vessels, which provide nutrients to the skin. Heat generated by RF needs to reach 39-41 degrees for collagen to be denatured and collagen and elastin fibre contraction to occur.

Upon micro-needling at depths of 1mm, the target is slightly more superficial, at the papillary dermis. Needling at this depth increases cellular

activity and various proteins, potassium and growth factors, such as platelet derived growth factors, transforming growth factor alpha and beta, connective tissue growth factors and fibroblast growth factors.

When each of these treatments is performed on their own, they yield impressive results, but when combining all 3 devices – treatment outcomes are outstanding. This is due to having 3 depths stimulated, increasing the amount of fibroblast activity by 3 fold, in addition to having all of the various biological activities.”

Understanding how a device works, says Nancy, within the skin and the interaction with skin or what it is actually targeting and possible device combinations , opens a whole new opportunity for any business and for the client. “By knowing what and how to combine modalities, superior and quicker results can be expected and achieved.” she says. “Educating clinics on how to combine various devices, by means of workshops or in house tailored training that The Australian Dermal and Laser Institute offers, not only means better results for the client, it also means better returns for the clinic – without having to spend any more money on devices.”

Beauty Biz Year 12 Issue 4

33

>

PROFILE

BALANCING WORK, LOVE & LIFE WITH

Daniel & Debbie Dickson Love, life, family and business. It’s a tricky combination to balance, let alone when you both work together as well. Beauty Biz Editor, Clare Lamberth, sat down to chat with Daniel & Debbie Dickson from DMK who shared how they make it work and the valuable lessons they’ve learnt in business, and about each other, along the way.

HOW DID YOU MEET?

I was previously a massage therapist and Debbie came for a massage. I then met her again about a month or so later when I was out with some friends and the rest as they say is history

HOW LONG HAVE YOU BEEN IN BUSINESS TOGETHER?

Been together for 22 years and in business for 21 years together

WHAT ARE YOUR ROLES WITHIN THE COMPANY?

Debbie is the head of education and education development. She will research, write and develop new courses as needed. She also undertakes treatment protocol development and works on cases studies with our advanced protocol team. My role is running the business along with our leadership team, creating and keeping to our vision as well as supporting the staff to their goals. I’m very much a relationship person, so behind a desk is not my cuppa tea.

WHAT ARE THE BENEFITS OF WORKING TOGETHER AS A COUPLE?

“NEVER ASSUME, ALWAYS BE RESPECTFUL AND THE THREE RULES IN THE DICKSON HOUSEHOLD ARE: BE KIND, DON’T BE AN ARSEHOLE AND DO THE RIGHT THING!” 34

Beauty Biz Year 12 Issue 4

We are polar opposites, so it works well. We are both very passionate people about what we do and DMK is a concept that requires dedication and commitment, hence why that’s all we do, but we have very different roles in the business and are continually looking for improvements, so this is where the synergy collides. We are very different and after 21 years, we understand the differences and use them as strengths. Saying that, Debbie is the main one who challenges me in my role and holds me to task all the time.

WHAT UNIQUE WORK EXPERIENCES OR EXCITING PROJECTS HAVE YOU SHARED TOGETHER?

Becoming No 1 in the DMK world in 2005 and holding it since then has been a huge achievement considering that Australia was ranked about 22 in the DMK world when we took over. Since then we have launch the brand Regul8 which concentrates on digestive health and stress and sleep dysfunctions. We now have several countries distributing these formulas. Finally, we are extremely proud of our business to business platform we have built that is an online education platform, file

directory, marketing support tool, and every DMK therapist now in the world has access to this. It is beyond anything I can imagine, but we did have the vision of where this would be, and it is a phenomenal tool for all therapists and owners worldwide. I get a little excited about what we can do here!!!

HOW HAVE YOU JUGGLED RAISING A FAMILY WITH RUNNING SUCH A BIG COMPANY?

We have two beautiful boys (15years old and 11yrs old), who have had their fair share of time packing orders and compiling marketing material in the warehouse. We have always had (since Jordan was born) someone live with us who helps us run a hectic life, but we wouldn’t have it any other way. We cram in too much, we always do more, but that’s what we love. We love to entertain so our business is an extension of that. We are heavily involved in all our boys do, but I truly believe in it takes a village of people to bring up your kids.

WHAT CHALLENGES HAVE YOU FACED AS A COUPLE IN BUSINESS TOGETHER?

Not often, but if we both really believe in our ides, it takes some very passionate conversations to work through. But at the end of the day, we believe in doing “what’s right”.

As I said, we are very different and don’t really collide on too many things with work. We share an office together, we have kids, we travel together and have more debt that the reserve bank together, so we have sure pushed the limits, but it works for us. I have been reminded that it’s not everyone’s working choice, but it works for us.

WHAT’S ONE OF YOUR FONDEST MEMORIES WORKING TOGETHER?

Now it would probably be the celebration of our 20 years in business. Having 450 of our clinic owners and therapists with us at the 20th Annual DMK awards dinner was special, at one stage, we had many of them approach the stage and took the microphone over, presented us with a gift set of LOADS of goodies and a very special book of photos of them and us throughout the book. It was a ‘this is your life’ moment and it sits proudly in our office and is a very fond memory.

WHAT’S ONE PIECE OF ADVICE YOU’D OFFER OTHERS LOOKING TO GO INTO BUSINESS TOGETHER?

It’s all about communication and in most cases, you need to over communicate. Never assume, always be respectful and the three rules in the Dickson household are: Be kind, don’t be an arsehole and do the right thing!

! o G e h t n o w Glo Before

After GOT NO TIME, Make it a Naked Tan! Discounted from

$105 to $65 for August!

Before

After The world’s first wash ‘n’ wear 20-minute tan!

Achieve a bronzed glow in just 20 mins, perfect for those lunchbreak clients!

p o h S w No www.nakedtan.com.au | Phone 1300 365 683 | info@nakedtan.com.au

>

DERMAL AESTHETICS

REACTIVE OXYGEN SPECIES

By Gay Wardle

(ROS)

This article will focus on the Reactive Oxygen Species (ROS) that is created in skin cells causing ageing skin. ROS is an oxidant that is generated by the mitochondria during oxidative metabolism. Over-activation can cause an imbalance where the cell is not capable of having an effective antioxidant response. Excess ROS causes oxidative stress that as well as impacting upon our skin cells, has been implicated in many diseases such as diabetes, cancer, neurodegeneration and ageing. Oxidative stress is the term used when there is an overactivation of ROS. So what is ROS? Firstly, ROS is a phrase used to describe a number of reactive molecules that derive from molecular oxygen, a combination of superoxide anion, hydrogen peroxide and hydroxyl radical which are combinations of radical and nonradical oxygen species. These by-products are generated during mitochondrial electron transport of aerobic respiration or the partial reduction of oxygen.

Before discussing the critical side effects of accumulated ROS, it is important to know that ROS plays a crucial role in signaling molecules in cell proliferation and survival. Their role in cell signaling, includes – apoptosis, gene expression and the activation of cell signaling cascades. All of this occurs through both intra and intercellular messengers. In order for a cell to remain healthy, 36

Beauty Biz Year 12 Issue 4

it requires a certain amount of ROS to be released each day.

Before proceeding, it is important to clarify the difference between free radicals and reactive oxygen species. ROS are very toxic to cells.

When there is too much ROS there will be damage to mitochondria DNA. This has many side affects - one being ageing cells and skin.

Free radicals possess an unpaired electron making them highly reactive, creating much damage to all macromolecules, including lipids, proteins and nucleic acids. This also increases ageing cells and skin but in a different way.

So both cause aggravation and deterioration however they have their own pathways of doing so. The difference is cells need a certain amount of ROS for survival where as they do not want or need free radicals.

THE CELLS OWN DEFENSE SYSTEM AGAINST INCREASED ROS It is important that the cell has a detoxification process of ROS for survival. This will enable the cell to defend against Oxidative Stress which in turn prevents DNA damage. There are a number of non-enzymatic molecule anti-oxidants that play a role in this detoxification. Glutathione could be considered the most important intracellular defense against ROS. Glutathione is a tripeptide which serves as an abundant target for attack. When there is a reaction between ROS and glutathione, oxidization will occur. The ratio of the oxidized form of glutathione is a huge indicator of the increased amount of oxidative stress of cells.

Vitamin C is not only capable of reducing ROS, it also can correct oxidized glutathione. Vitamin C can also reduce oxidized Vitamin E. The lipid

soluble Vitamin E has a similar role in membranes where it reduces oxidation.

The level of deterioration to the cell will increase with the amount of exposure and the amount of ROS. The cell will respond by leaving the cell cycle and entering the Go Phase. With continued increase of ROS there is no progression of life within that cell causing apoptosis to occur.

SIGNAL TRANSDUCTION

The combination of ROS and antioxidant enzymes enable enzymes to turn on and off by redox signaling.

Redox signaling molecules are cellular messengers found in every cell of the body. They are vital for cell function and life. Redox signaling occurs when a biological system alters with a response to a change in the level of ROS. Due to the respiratory chain and other core metabolic machineries within the mitochondria itself, mitochondria is an important redox signaling node.

Mitogenic signaling happens at the outer membrane of the cell - a ligand receptor.

During replication of cells, the cycle is tightly regulated where there are several check points. Each one of these check points is regulated by proteins and protein complexes that are influenced by the oxidative state of the cell.

H2O2 is the main ROS involved in redox signaling to and from mitochondria though other forms of ROS are also contributors. Nitric oxide diffusing into mitochondria competes with O2 - as this happens, this respiration is slowed down and ROS increases.

OXIDATIVE DNA DAMAGE

DNA damage to both the mitochondria DNA and the Cell DNA occurs with increased ROS. As ROS is a result of respiration from the mitochondria, it will be the mitochondria DNA that will be the first to deteriorate.

UV can increase reactive oxygen species, when this happens there will be an effect to other cellular organelles, oxidative stress is increased, mitochondria DNA is mutated and further mutation occurs to to cell DNA. Keratinocyte cell that have increased ROS also have a trypsin and heat –sensitive material that generates further ROS when exposed to UVR. Lipid peroxidastion occurs because of elevated ROS to both cell membrane and mitochondria membrane. Inevitable senescence and cell apoptosis occurs causing pigment and vascular changes and an aged skin.

DNA REPAIR SYSTEMS

DNA repair systems work to buffer oxidative damage to DNA in cells, thereby helping to

safeguard cells from damage. DNA repair enzymes regularly and they monitor damage to DNA in order to fix errors as they arise. They target a broad range of errors but if the errors are not repaired, cell death and the change from a healthy to a cancerous cell may then occur. It has become extremely important to understand how repair systems work to prevent and treat oxidative damage to DNA in cells. The damage that can occur when the systems are left unchecked or are malfunctioning is crucial to cellular health.

Current research is focusing on several aspects of oxidative damage mechanisms to DNA, this research is valuable in finding ways to improve a cell’s ability to withstand oxidative damage, by protecting its DNA. We are all exposed to sources of oxidative damage, which affects our cells and can lead to damage, poor health and disease if left unchecked. While low levels of ROS are needed for cell proliferation, regulation, signal transduction and gene expression. Increased levels will cause mutation to DNA therefore increase the risk of ageing as well as skin disease. The use of anti-oxidants both internal and external may assist in regulating ROS. Fortunately, our DNA repair systems are equipped to handle much of the damage that occurs to DNA though daily applications of antioxidants is essential.

References: Jones, D.P. (200) Redox Potential of GSH/GSSG Couple: Assay and Biological Significance. Methods of Enzymology, 348:93112.

McCord, J.M. and I. Fridovich (1968) The Reduction of Cytochrome C by Milk Xanthinse Oxidase. J. Biol. Chem.

243:5733-5760.

Gartel, A.L. ans S.K. Radhakrishnan (2005) Lost in Transcription: p21 repression, mechanisms and consequences. Cancer Research 65:3980-3985.

Burhans, W. and N. Heintz (2009) The Cell Cycle is a Redox Cycle: Linking phase-specific targets to cell fate. Free Radical Biology and Medicine. 47:1282-1294.

Gilley, J. , P.J. Coffer and J. Ham (2003) FOXO Transcription Factors Directly Activate bim Gene Expression and Promote Apoptosis in Sympathetic Neurons. J. Cell Biol. 162:613-622.

Kops, G.J., T.B. Dansen, P.E. Polderman, I. Saarloos, K. Wirtz, P.J. Coffer, T.T. Huang, J.L. Bos, R.H. Medema, and B.M. Burgering. (2002) Forkhead Transcription Factor FOXO3a Protects Quiescent Cells from Oxidative Stress. Nature 419:316321.

Babior, B.M., R.S. Kipnes, and J.T. Curnutte (1973) The Productions by leukocytes of superoxide; a Potential Bactericidal Agent. J. Clin. Invest. 52:741.

Hancock, J.T., R. Desikan, S.J. Neill, (2001) Role of Reactive Oxygen Species in Cell Signaling Pathways. Biochemical and Biomedical Aspects of Oxidative Modification, 29(2):345-350.

Bokoch, G.m. and B.D. Diebold (2002) Current Molecular Models for NADPH Oxidase Regulation by Rac GTPase. Blood.

100:2692-2696.

Lambeth, J., G. Cheng, R. Arnold, and W. Edens (2000) Novel Homologs of gp91phox. TIBS 25:459-461.

Hou Y.C., Janczuk A. and Wang P.G. (1999) Current trends in the development of nitric oxide donors. Curr. Pharm. Des. June, 5 (6): 417–471.

Forman, H.J. and M. Torres (2002) Reactive Oxygen Species and Cell Signaling, Respiratory Burst in Macrophage Signaling, Am. J. Respir. Crit. Care Med. 166:s4-s8.

Park, H.S., D. Park, and Y.S. Bae (2006) Molecular Interaction of NADPH Oxidase 1 with betaPix and Nox Organizer 1. Biochemical and Biophysical Research Communications 339:985-990.

Beauty Biz Year 12 Issue 4

37

>

DERMAL AESTHETICS

RED ALERT:

ROSACEA FACTS

Skinstitut Skin Expert, Zoe Devine, shares her insights into this common skin concern, and solutions you can offer your clients both inside and out of the treatment room.

There are 4 different subtypes for rosacea and the symptoms will vary across the subtypes along with the susceptible individuals.

SUBTYPE 1

Facial Redness (erythematotelangiectatic rosacea) (ETR): Flushing and persistent redness is the common denominator here. For some, they will notice small blood vessels more visible or more rarely; stinging, burning, swelling or roughness.

SUBTYPE 2

Acne rosacea (Papulopustular): Persistent redness is seen in addition to bumps (in the form of papules or pustules. Middle-aged women tend to be the typical suf-ferer of this type.

SUBTYPE 3

Phymatous Rosacea (enlargement of the nose): Note, this form is quite rare and usually affects males. Includes thickening of the skin and enlargement of the nose from excess tissue.

SUBTYPE 4

Ocular Rosacea (irritation of the eye): Can involve watery or bloodshot eyes with irritation and burning or stinging. The eyelids may also become swollen, and styes are common. Most commonly rosacea sufferers have a combination of type 1 (facial redness with visible capillaries) and type 2 (redness with bumps).

Are there environmental triggers for rosacea and how can we best avoid them?

It’s difficult to prevent rosacea from occurring, however there are underlying causes and trigger factors (outside of genetic predisposition) that you can be aware of.

Possible causes can include: - Low stomach acid & low pancreatic enzymes - Heliobacter pylori in the stomach - Poor digestion - Hormonal imbalances - Possible overgrowth of the skin mite Demodex folliculorum Triggers: Certain factors can flare up and exacerbate rosacea for some, including: - Excessively warm environments (hot bath, sauna, overheating) - Weather (sun, strong winds, high humidity, cold) - Alcohol - Hot drinks - Stress or anxiety - Certain foods (dairy, chocolate, spicy foods) How can you prevent rosacea or manage its effects?

- Limit high intake of alcohol and coffee (or other acidic foods) - Increase intake of fresh foods such as cucumber, apples, lettuce, celery, bananas and melons 38

Beauty Biz Year 12 Issue 4

- Limit smoking where possible - Minimise excessive stress by adopting relaxation techniques - Adjust the diet to improve overall digestive health What are key ingredients can help prevent and improve the appearance of rosacea?

It’s difficult to prevent rosacea from occurring, however you can incorporate topical solu-tions for red, sensitised or inflamed skin that work to de-stress and strengthen the skin.

• B Vitamins - (B3 & B5) assist in reducing redness, inflammation and sensitivity. B3 (niacinamide assists to strengthen the skins barrier function and the skins immune defence.

• Vitamin C – is a powerful antioxidant vitamin that helps to strengthen the skin and capillary walls, useful when vascularity is prominent.

• Canadian Willowherb – boasts a powerful anti-inflammatory action. This plant ex-tract possesses anti-bacterial and antioxidant activity plus also assists to reduce redness and heat within the skin.

• Cucumber seed oil – nourishes and hydrates the epidermis while providing and soothing action for the skin.

How important is sun protection in a Rosacea skin?

UV and sun exposure are exacerbating factors for many rosacea sufferers. In fact, sun exposure is known as one of the leading causes of a rosacea flare up. The statistics show that over 80% of those with rosacea are triggered by sunlight, highlighting the im-portance of daily broad spectrum SPF 50+ protection. The daily application of sun protec-tion not only reduces the harmful effects of the sun (such as free radical damage and pre-mature ageing), it can also decrease the likelihood of a rosacea flare up.

What professional skin treatments are beneficial or safe for Rosacea? (generally) · LED Light Therapy Red light therapy is very strengthening and works to reduce heat and inflammation and encourage healing.

Alternating Blue LED light therapy with Red light therapy has been proven very beneficial

for Rosacea clients suffer-ing both redness and pustules (Subtype 2) · Enzyme Peels - An enzyme form of exfoliation are a great alternative to harsh peels and aredesigned to renew and restore skin’s radiance while gently sooth-ing, hydrating and micro exfoliating the skin. Proteolytic enzymes used are selec-tive and extremely unlikely to cause irritation. Prepping is not required but may improve outcomes for rosacea prone skin. · Micro Needling (for Subtype 1) can work to increase in the availability of nutrients and antioxidants delivered into the skin, thereby helping to strengthen. When per-forming this treatment we produce epidermal growth factor, this encourages den-sity of the epidermis so vessels beneath the skin and overall redness are not as obvious after a course of treatments. As we stimulate collagen production, both the vessel walls and connective tissue are strengthened, assisting to further strengthen the skin.

Another benefit to the treatment is the release of interleukin 10 (anti-inflammatory cytokine), as part of the wound healing response. This be-ing said we would recommend that a therapist be sure to watch needle depth and speed when performing micro needling on a rosacea prone individual, as their skin will be responsive. · Calming facial treatments (for Subtype 1) -This nourishing version of the traditional facial is ideal to help overcome sensitive and reactive skin to reveal a strength-ened and balanced complexion. Best results would be achieved when combined with AHA Enzyme Peel and Micro Needling in a treatment plan.

What should a Therapist look for in a client’s skin to identify if they might be “prerosacea”? · Intermittent flushing that becomes ongoing and more persistent. For example, fa-cial flushing that flares up after exercise, wind/ environment, certain foods, hot showers etc · Small bumps that appear over cheeks and or the chin area Visit www.skinstitut.com for more information on solutions for Rosacea prone skins.

Quality Education and Supplies from the Pioneers of Dermaplaning We offer the highest quality dermaplaning certification classes, tools, supplies and support in Australia and around the world.

All your Dermaplaning needs are available online:Masks | Blades | Marketing Merchandise | Skin Prep | Pro Starter Kits Forceps | Sharps Container | Peels | Susncreen ... And more…

HEAD-OFFICE - CANBERRA Director: Riana Janse van Rensburg | Trainer & Distributor. Sole Ownership of DermaplanePro Australia

www.dermaplanepro.com.au | zip-money available | ABIA HALL OF FAME WINNER 2018 DermaplanePro is the premier resource for skin care professionals interested in advancing their careers with dermaplaning. We provide a complete Dermaplaning Certification package that includes online learning, live hands-on coaching, all course materials and a complete kit with supplies for over 25 treatments.

Your Certification begins here with Part 1: Online Learning. Part 2: Hands-on Coaching takes place at a live class near you or one-on-one with our Certified Online Trainer.

During this course you’ll watch a series of short videos on Exfoliation Techniques, Skin & Hair Biology, Client Consultation & Skin Analysis, Live Dermaplaning Demonstrations and details about Part 2 of the course. Materials include Training Manual, Forms & Face Diagram (PDF).

Upon successful completion of this course, you will receive your first of two certificates.

Your training doesn’t end when you leave the class. We are here to support you via e-mail, phone, live video conference and access to our private Facebook group DermaplanePro Professional Forum to help you through any challenges as you work your way toward mastery.

Visit us at Stand F137 Beauty Expo Australia – 24-25th August – ICC, Sydney

What’s Included?

DermaplanePro Certification Course in Dermaplaning Part 1 Welcome to Part 1 Waiver of Liability - Please Print, Sign & Bring to Class Training Manual (Printable PDF) Face Diagram (Printable PDF) Prepare for Training Dermaplaning and Exfoliation Dermaplaning & Exfoliation Quiz Biology of the Skin Skin Biology Quiz Biology of the Hair

Hair Biology Quiz Consultation & Skin Analysis Client Consultation & Skin Analysis Quiz DermaplanePro Demo Video - Right DermaplanePro Demo Video - Left Part 1 Course Exam

Contact Director: Riana Janse van Rensburg via email: dermaplaneproaus@outlook.com or visit our website: https://dermaplanepro.com.au

>

DERMAL AESTHETICS

SKIN FASTING

By Lucy Kuper

Biologi’s Dermal Specialist, Lucy Kuper, explains: “We’re all guilty of buying too much and having a bathroom cabinet full of half empty products that don’t actually work. Consumers are continually searching for products that live up to their promises and the sad reality is that many do not. What’s even worse is that we’ve been led to believe that we need a plethora of different lotions and potions to get the results we want, but this kind of skincare routine can actually be doing more damage to your skin.”

“The way Skin Fasting works is by stripping your entire routine back until you use only a couple or no products at all. This might sound scary for a lot of people, but it can be done in stages. The Skin Fasting trend will not only save you time and money but will give your skin a chance to breathe.

A lot of us have don’t realise that the skin is actually quite powerful in being able to rejuvenate itself, however we often interfere 40

Beauty Biz Year 12 Issue 4

with this process with excessive cleansing or applying too many products.”

HOW IT WORKS

The theory behind Skin Fasting is simple and proven to work, provided the guidelines are followed. The trend encourages less product use, no layering of products, less cleansing and exfoliation and the introduction of high percentages of active ingredients. Less product

usage minimises or eliminates the number of synthetic ingredients in your skincare routine and avoids the common mistake made by many – layering ingredients that actually then cancel each other out (thus removing the active ingredient that is needed for your skincare product to work). Minimising cleansing protects the skin’s acid mantle and works towards balancing the skin’s pH.

MINIMISE YOUR PRODUCTS

“Skincare manufacturers are fast to shout about the benefits of their products but many people don’t think to consider just how a product can be so potent that it can change the natural pathway of skin cells. While manufacturers are talking loudly about the benefits of their products, they’re not always so fast to talk about the formulating ingredients that are the essence of many socalled-miracle products. Exactly what is in a product and how it is labelled can be confusing or rife with unsubstantiated claims. The truth is that many ingredients found in skincare will build up over time and may pose a long-term risk. With lack of substantial evidence on the regular use of known carcinogens in cancer, do you really want to use ingredients that can be absorbed directly into your bloodstream?”

“Unfortunately we’ve become so accustomed to buying a whole range of products because marketers have led us to believe that we need them.

However your skin doesn’t need a whole range of lotions and potions – it simply needs active ingredients that work. Forget about all those ‘hope in a jar’ remedies or 10-step routines, and remember that your skin is a natural organism that actually works hard to repair itself. You’ll not only feel liberated by stripping it all back – you’ll save time and money and might find that you get your best skin yet.”

STOP LAYERING YOUR PRODUCTS

“People will often have a tendency to mix brands and ingredients without really knowing what this can be doing to your skin. Many active ingredients don’t actually ‘like’ each other, and if you layer these on top of your skin, it can result in a negative reaction like redness or peeling. Plus it can also render the product useless. A simple example of this is when someone applies an oil based product followed by a water based product. It’s basic science that can tell us that oil and water don’t mix. In fact, oil actually repels water, so using an oil-based product will leave a film on your skin which then prevents any waterbased formulas from actually absorbing. So it’s literally sitting on top of your skin not doing anything!”

“What many people don’t realise is that the layering of skincare trend can be incredibly harmful to our skin. As people apply a myriad of synthetic ingredients, our skin cells can retain these toxins which will then absorb into the skins layers. Over time this can result in a build-up of toxins which can actually cause skin sensitivity and result in skin issues such as eczema, rosacea or dermatitis.”

STOP CLEANSING & EXFOLIATING TOO MUCH “There actually has been substantial research

into the benefits of cleansing less which also examines the effect that over-cleansing has on the body. Cleansers often contain harsh ingredients which can dry the skin out and then make it overcompensate by producing more oils.

Then it can become a vicious cycle, where your natural tendency is to try stripping away those oils again.”

“The skin is home to a complex ‘skin microbiome’ or ‘skin flora’ which refers to the microorganisms which reside on the skin, comprised of trillions of bacteria that are part of the immune system.

In the skincare industry, the skin microbiome is often referred to as the ‘Acid Mantle’ which is made up of a mixture of sweat, oils and dead skin cells.

The skin’s microbiome is our first line of defence against disease and infection. Its job is to protect the skin from bacteria, environmental pollutants and moisture loss by neutralising contaminations and holding cells tightly together (which make it harder for viruses to penetrate and moisture to escape).

When we cleanse too much we essentially affect how effective our acid mantle is, thus throwing it out of whack which can cause skin issues like excessive oil production which can lead to blemishes. Skin Fasting can counteract this by removing any of the harsh cleansers from your routine and taking things back to basics.”

LOOK FOR ACTIVE INGREDIENT SKINCARE

“When considering Skin Fasting, only introduce products that contain a high percentage of active ingredients and try to avoid products laden with ingredients like silicones and sulphites. Ultimately you want products that will do a few things at once - hydrate, radiate, reduce blemishes, target fine lines and protect the skin.

Lucy Kuper is Biologi Skincare’s Dermal Specialist. Learn more on Biologi’s concepts of skin fasting at www.biologi.com.au

Beauty Biz Year 12 Issue 4

41

>

DERMAL AESTHETICS

ADULT ACNE ALL CLEARED UP!

By Emma Hobson, Director of Education Asia Pacific, Dermalogica

When it comes to treating breakouts in adulthood, you need grown up formulas that not only tackle congested pores and breakout causing bacteria, but also address signs of premature ageing, such as dehydration and pigmentation marks.

With traditional acne formulas directed at teen skins, these can often feel drying and harsh for the skin, plus they don’t focus on the increased sensitivity and lingering breakout marks that we’re prone to as adults.

It’s interesting to note that women are five times more likely to suffer adult acne than men.

A predominant factor is due to the change in lifestyles. The main influencers are hormonal fluctuations, stress, diet and metabolism, with good gut health also being a factor. The primary aggravating factor being chronic stress.

Acute stress and temporary stress can cause a breakout from time to time, however, chronic stress increases hormone levels, leading to persistent low-grade acne. Dehydration is a result of increased cortisol within the skin, which then results in skin cells building up, the skin becomes rough, flaky in texture and clogged pores. Psychological stress can slow wound healing by up to 40%, slowing the repair of acne breakouts, along with the slower reparative capacity in older adults, leaving lingering skin pigmentation and scaring.

Adult acne can happen irrespective of prior acne condition(s). With adolescent acne the skin appears thicker and oilier, with more congestion and blackheads. The breakouts are more centred around the T-zone and cheeks. The breakouts heal faster with less pigmented marking and are primarily caused by hormonal fluctuations caused by puberty.

For adults, breakouts tend to manifest around the chin, jawline and neck, with blackheads and excess oil being less of an issue than in 42

Beauty Biz Year 12 Issue 4

teenage acne. As adults, there is more redness and inflammation with persistent breakouts, there are fewer blackheads (comedones) than adolescent acne, the skin is less resilient which means breakouts are often angrier, hang around for longer and cause more pigmented marking on the skin.

Salicylic acid is a popular choice for acne prone skin. A Beta Hydroxy Acid that accelerates cell turn over. As this is a process that slows down with age, Salicylic Acid helps clear breakouts, plus reduce signs of ageing such as fine lines and uneven skin tone. It also has an antiinflammatory action on the skin.

Adult acne needs to be treated differently because the triggers are different as are the skin conditions you are treating as they are not only related to acne but also premature ageing, including post inflammatory hyper pigmentation (PIH), dehydration and inflammation.

Pine and Thyme is tough on P. acnes bacteria that help cause a breakout without impacting the good skin flora. They also boost skin’s natural defense system.

For this reason, it’s important to use products designed specifically for adult acne that contain ingredients that address the PIH marking. Some high performing ingredients (better known as actives) that lighten marks caused by breakouts are: Niacinamide (a water-soluble Vitamin B3).

This Vitamin offers a wide range of skin health benefits one being the reduction in pigmentation and improvement in skin tone.

White Shitake Mushroom, brightening and hydration.

boosts

skin

Hexylresorcinol addresses pigmentation marks post breakouts. Research has shown that the effects of Hexylresorcinol can be amplified when used in combination with Niacinamide.

When combined they work to brighten hyperpigmentation more effectively than if used individually.

Resurrection Plant which ramp up hydration levels, leaving skin smoother, plumper and clearer To keep inflammation caused by acne under control, that is the precursor to PHI apply products that contain topical anti-inflammatories, these include, Green Tea, Camphor, Allantoin and Oat Extract. Calendula, Green Tea, Horse Chestnut, Liquorice and Chamomile help treat breakouts while shooting and calming irritation Active Clearing System For those with more persistent and prolonged acne breakouts the system of products are used in a skin health program on a daily basis until the condition improves whereby the products are then modified, some replaced to then work with the improved skin condition. For those with more occasional breakouts that may only appear at certain times of the month, a few select products are recommended to use to reduce incidence of breakouts as well as treat the spots that are currently on the skin and are worked into someone’s normal skin care routine.

clears breakouts and visible signs of premature skin ageing new!

AGE bright clearing serum

new!

AGE bright spot fader

For more information, call 1800 659 118 or visit dermalogica.com.au.

>

DERMAL AESTHETICS

COOL PROTECTION. SPF IN WINTER.

By Kirsty Sinclair

Although we are coming into the cooler months, it is still important to keep sun protection top of mind. The common misconception is that if the temperature drops, so too does the UV. However, this is not the case. According to the Australian Bureau of Meteorology, there is no link between UV levels and how hot or cold it is outside. That means that sun exposure in winter is still contributing to premature skin ageing. Not to mention the increased exposure to dehydrating factors winter, including cold, dry air and heaters that are stripping the skin of its moisture.

When choosing a daily winter sun protection, opt for something with additional hydration and antioxidants to help combat dehydration and sallow looking skin. Ingredients like Glycerine and Vitamin E help maintain moisture levels and protect from external free radical damage, leaving skin looking plump, smooth and supple in the dreary winter months.

To maintain adequate sun protection and ensure protection from dehydration you should reapply your SPF every 2 hours. Another common miss conception, not only in winter but all year round, 44

Beauty Biz Year 12 Issue 4

is that an SPF50+ allows you to stay in the sun longer or avoid reapplication, however again, this is not the case.

An SPF30 absorbs 96.7% of all UV rays and an SPF50+ absorbs 98%. While an SPF50+ does filter a higher percentage of UV rays, sunscreen tests are completed in a controlled laboratory environment that unfortunately does not account for common usage occasions. When wearing sunscreen, we are often at the beach, by the pool or exercising outdoors where swimming, towel drying and perspiring can all effect the integrity of sunscreen. Therefore, according to testing, both SPF30 and SPF50+ should be reapplied every 2 hours.

If you’re lucky enough to be escaping the cold winter weather with a tropical holiday, don’t be fooled by higher SPF ratings available overseas.

In Australia sunscreens are regulated by the TGA (Therapeutic Goods Administration), the same regulatory body that govern the sales of medicines and medical devices. Due to the high UV exposure in Australia and a high incidence of skin cancer, the TGA enforce some of the strictest sunscreen laws around the world to ensure the safety of all Australian consumers. Unfortunately,

those higher rated SPF sunscreens overseas may not be tested to same standard of those available in Australia. For that reason, remember to reapply every 2 hours and use sunscreen in conjunction with other sun protection measures including: - Slip on sun protectant clothing to cover as much skin as possible.

- Slop on some sunscreen at least 20 minutes prior to sun exposure using a minimum SPF30 broad spectrum product; sunscreen should not be used as a standalone sun protectant strategy and should not allow for an extended period of time in the sun.

- Slap on a hat; broad rimmed or legionnaires hat is best.

Seek shade and avoid all sun exposure where possible.

- Slide on sunglasses that meet Australian Standards for UV protection.

Be sun smart this winter!

Learn more about the smart sun protection options Advanced Skin Technologies offer at www.advancedskin.com.au/

SILKY ROLLS

LASH LIFT STARTER KIT

Create Defined & Noticeably Beautiful Lashes Make your lashes appear longer, fuller & lifted.

Fantastic alternative to extensions.

Your lashes will remain curled for months.

Your Silky Rolls Starter Kit Contains* 1 x Silky Primer 20 x Cotton Pads 1 x 5ml Silky Rolls Glue 12 x Silicon Pads (Moulds 4 x S, 4 x M, 4 x L) 24 x Disposable Palettes 10 x Step 1 Lifting Lotion Cream Sachets 10 x Step 2 Setting Lotion Cream Sachets 20 x Microbrushes 10 x Wooden Lifter Tools 1 x 10ml Serum *Kit Components Sold Separately PROFESSIONAL USE ONLY

(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

>

EVENTS

HAIR AND BEAUTY TAKES OVER BRISBANE

Jessika Brigginshaw in action at her stand

The 5th annual Brisbane Hair and Beauty Expo entertained, inspired and educated just under 7,000 industry professionals across the two-day show.

Lash Competition presented by LashJoy

Makeup Competition presented by Crown Brush Special FX Category

Staged on Sunday 28th & Monday 29th July at the Brisbane Convention & Exhibition Centre, the event saw visitors travel from near and far, across all corners of Australia and Oceania.

The Expo attracted the ‘best-of-thebest’ industry experts and educators including Estelle Oliveri, Kym Krey, Megan Farquharson, Cherie Stokic, Renee Gurney, Jessika Brigginshaw, Charlotte Ravet, and Anniss+Barton, all as part of its brand new education program – EduFEST, which saw 481 attendees learn valuable techniques, skills and information across a variety of topics.

The Expo’s expanded Sunshine Pro Series Competitions were once again a stunning feature on the Expo floor. Over 460 entries competed across the Emendee Nail Competition, Hair Competition, Barbering Competition, LashJoy Lash Competition and the Crown Brush Makeup Competition.

All these competitions provided industry professionals the opportunity to test their skills and go head-to-head for great prizes and most importantly, the prestigious titles.

The inspiration and education continued across the Centre Stage, Deals Direct Stage and Barbershop Stage. Over 40 free presentations were incorporated into the all-inclusive entry ticket price.

The Centre Stage provided immense talent in a range of different disciplines.

This included showcases by salons and artists including Charlotte Ravet with Anniss+Barton, Sarah Smith MUA, Jessika

Brigginshaw, Renee Gurney with Loreta Jasilionyte, Kylie’s Professional, and Sheri Vegas.

With over 80 companies on show, the Expo featured a stunning range of quality industry brands and suppliers, with deals and special offers galore. Just some of the many brands on show at the event included INGLOT, emendee, LashJoy, Clairderm Medical Aesthetics, Lish Australia, Runway Room Cosmetics, Solaire & Mediterranean Tan, Ronia Makeup House, Retreatment Botanics, Crown Brush, plus many more.

Expo Founder and Manager Jason Greenhalgh was extremely excited with this year’s Expo feedback and the event’s future potential.

“We are thrilled with the reception that BHBE received from the industry for the event’s 5th year. Queensland should be incredibly proud! The amount of creativity, talent, and dedication displayed by all involved, from competitors, to stage shows, to exhibitors, to attendees was simply amazing and continues to get bigger and bolder every year.”

“We are grateful to all those who supported this year’s event – our sponsors, partners, exhibitors, educators and visitors. The event will only be as strong as the support provided by the industry.”

Check out the full list of winners at www.brisbanehairandbeautyexpo.com. au/past-competition-winners/

SILKY ROLLS INSTRUCTIONS

1

Using primer & cotton pad cleanse lashes & around eyes. Select silicon pad.

4

Using wooden lash lifter tool, curl on to pad.

7

With microbrush apply carefully to eyelashes (do not get in eye).

10

Squeeze Step 2 Setting Cream on to a disposable palette.

2

Apply glue to back of silicon pad and adhere to upper eyelid.

5

Separate lashes and ensure correct placement.

8

Wait up to 15 minutes (10-13min for thin or weak lashes).

11

With microbrush apply carefully to eyelashes (do not get in eye). Wait up to 15 minutes (10-13min for thin or weak lashes).

3

Apply glue to front of silicon pad.

6

Squeeze Step1 Lifting Cream on to a disposable palette.

9

Using primer & cotton pad, wipe lashes clean from bottom to top.

12

Using primer & cotton pad, wipe lashes clean from bottom to top.

13

Remove silicon pad & clean around eye with primer.

Before After After Care - Use the serum daily after showering to nourish eyelashes.

(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

EVENTS

>

BEAUTY EXPO AUSTRALIA

AUSTRALIA’S ULTIMATE PROFESSIONAL BEAUTY EVENT

Beauty Expo Australia is one of the most highly anticipated weekends on the professional beauty industry’s calendar, and it’s taking place next month! With a packed agenda spanning two days of world-class industry education, hundreds of brands showcasing their latest innovations, and endless opportunities to network with industry players, there’s so much to count down to this August!

Unmissable sessions of the Beauty Expo weekend include Insta-worthy brow techniques from Celebrity Brow Stylist, Kelley Baker, whose client list includes Hollywood A-listers the Kardashian sisters, Cardi B, and Ariana Grande. Kelley’s ‘Celebrity Brow Masterclass’ hands-on workshop sold out in record time, however limited spots remain for her ‘Tips and Tricks 48

Beauty Biz Year 12 Issue 4

from a Celebrity Brow Master’ Look ‘n’ Learn, where visitors will learn the skills to re-create the tamed arches of Hollywood’s elite.

Esteemed nutritional medicine practitioner and skincare expert, Fiona Tuck, will explore the importance of nutrition and skin health through her ‘The Role of Nutraceuticals in Skincare

– Choosing Internal Skincare Supplements’ and ‘Slowly Ageing – The Must-Have Holistic Approach to Skin’ Look ‘n’ Learns, which offer a fascinating insight into the role of nutrition in skincare and how this can be worked in to every beauty professionals’ treatment strategies.

And for those looking for business and sales guidance, Misty Henkel’s ‘Overcoming Sales

NATIONAL & INTERNATIONAL EVENTS

2019 Anxiety’ Look ‘n’ Learn provides techniques and strategies to gain the confidence you need to increase your sales; a topic often overlooked but which is increasingly important.

Visitors who want to experience a taste of everything Beauty Expo has to offer will benefit from the NEW amazing-value Beauty Super Pass, which includes 2-day expo entry and all 24 sessions covering Business, Professional Skills and Anti-Ageing / Dermal categories, allowing visitors to mix and match and build their own education experience to satisfy all their interests.

Beauty Expo Australia 2019 is home to over 300 boutique and leading beauty brands showcasing the latest and greatest products and technologies to give visitors the tools and inspiration to take their beauty business to the next level. Visitors can expect to sample and shop from cult favourite brands including Babor Cosmetics, Murad, Ultraceuticals, PAYOT, OPI, INGLOT, Bio Sculpture, Crown Brush, Timely, Brow Squad, Mancine Cosmetics, Elleebana, and EyEnvy Australia, as well as newbies to Beauty Expo like Runway Room Cosmetics, Refectocil, Inika and Sunny Park Skincare. The event is characterised by many product launches, with Master Artist Adhesive from Eyelash Emporium, Violet Velvet Mousse from Mediterranean Tan, Vitamin A serum from Hydro Skin Care, Replenishing Multi-Acid Peel from Murad, ‘Elixir

of Beauty’ Anti-ageing Serum from Salubre Cosmeceuticals and Lash & Brow Booster from Refectocil just some of the product launches visitors can look forward to.

Beauty Expo equals shopping heaven and there are some amazing deals on offer this year! 20% off Refectocil’s kit range, $15 lash trays from Melbourne Lash Supplies and 30% off the entire range from H&S Nails and Eyelashes Supplier are just a small taste of the Expo Specials visitors can enjoy. With many brands offering expo-excusive deals, it’s a great opportunity for visitors to restock their kit or salon for the upcoming season.

Beauty Expo has opened entries for the 2019 Face2Face Makeup Awards, hyping the industry for the ultimate competition for makeup artists to showcase their skill and creativity through live competitions. Fashion Editorial: Makeup Designer is a new category for 2019, joining Bridal, Body Art, Creative Makeup, and Beauty Editorial categories.

With so much action packed into a single weekend, Beauty Expo Australia proves year and year again that it is the ultimate beauty event for Australian industry professionals.

Beauty Expo Australia takes place from 24-25 August 2019 at the International Convention Centre (ICC) Sydney. Tickets are available at www.beautyexpoaustralia.com.au

AUGUST Beauty Expo Australia, Sydney, AUS 24-25 August ABIA Gala Awards, Sydney, AUS - 25 August Natural & Organic Asia – 28–30 August OCTOBER Salon International, London, UK – 5-7 October Professional Beauty, Dublin, Ireland – 20-21 October Aesthetic Medicine & Dermatology Conference, Sydney, AUS - 21-22 October NOVEMBER Cosmoprof Asia, Hong Kong – 13-15 November

2020 JANUARY International Salon and Spa Expo, Long Beach, USA – 25-27 January

MARCH IBS, New York, USA – 2-10 March Cosmoprof Worldwide Bologne, Italy – 12-15 March Beauty Expo Melbourne, AUS – 28-29 March Professional Beauty London, UK – 29-30 March

>

MAKE UP

THE BEAUTY OF BELLEZZA

Bellezza Australia is already making successful inroads following their launch earlier this year, being the home of multiple brands Palladio Beauty, Gorgeous, Enzo Milano and Sumita Colour Perfect Contact Lenses.

Owner Rob Tamburro, known for his passion of the industry and ability to partner with some pretty high profile events, is at it again through his sponsorship of ‘Behind The Sash’ TV Series and ‘Miss Grand 2019’.

BEHIND THE SASH TV SERIES

as they travel the nation and abroad to shine a light on issues of injustice whilst searching for the next Mrs Australia “Take the raw doco style of Ross Kemp, the charitable heart of Undercover Boss, the glamour of Australia’s Next Top Model – throw it in a pot and you have BEHIND THE SASH!”, says Danielle McAlpine Johnson, Creator.

In each episode the women travel to one unique location, shine a light on one issue of injustice and discover one glamorous woman taking a stand.

“By the end of the series we will have hand picked 10 powerhouse women to run for Mrs Australia.

No more ‘plastic fantastic’ …these women of substance are #WOMENONTHERISE” Bellezza has been following these women on their journey throughout the country, providing makeup for the ladies as well as some very important people they met along the way. July 4th saw the launch of Behind the Sash at the Notel rooftop in Melbourne.

Stay tuned for more information and follow Bellezza socials as they continue this journey with these POWER WOMEN and travel around Australia and the world doing some amazing things for humanity.

MISS GRAND 2019

Bellezza Australia recently announced their major sponsorship for a new TV Series to be aired in October called “Behind the Sash” Behind the Sash follows four powerful women 50

Beauty Biz Year 12 Issue 4

Gold Coast ‘Life Without Barriers’ disability support worker & social media influencer, Taylor Marlene Curry, was recently crowned Miss Grand Australia 2019 at Sofitel Sydney Wentworth and Bellezza Australia were proud sponsors.

The judging panel at Miss Grand Australia were looking for an Australian representative who embodies the values of not just beauty but inner strength, kindness, compassion and intelligence with the ability to engage with various audiences on the campaign messages. Bellezza Australia Director Rob Tamburro, was a judge for the Final and also awarded Taylor the Top Influencer

award due to her coverage of Palladio during her campaign Miss Curry will represent Australia at Miss Grand International (MGI) hosted in Venezuela this October. Taylor walked and talked it out alongside 20 other beauties vying for the title, however beat every other contestant to the post with her incredible top 10 finalist anti-violence advocacy speech and top 5 finalist standpoint on how she thinks it is important that we address and eliminate the underlying cause of violence in our Australian nightclubs.

The social media influencer with 157,000 followers on Instagram, @taylor_marlene7, is also studying a bachelor of nursing at QUT. A highly decorated Queen already, Taylor has won many other titles including Australian ballroom dance champion, Miss Townsville 2017, Miss All Nations Australia 2016 & Miss World Supermodel Australia 2016 where she was placed 1st runner up in the world in South Africa.

Miss Grand Australia national finalists successfully raised over $31,000 together in support of Destiny Rescue, saving young children from child prostitution, and taking a stand on the injustices of violence and war. The final cheque was handed over to Destiny Rescue at the coronation ceremony on Saturday evening at the Sofitel Sydney Wentworth.

Australia holds the number one ranking in Miss Grand International history having placed in the top 5 for three of the five years since its inception in 2013, including a controversial win in 2015 with Claire Elizabeth Parker.

Bellezza Australia & Palladio Beauty were proud to be part of this great event with an even better cause. www.bellezza.com.au

Beauty SHOP

SALT BY HENDRIX CLEANSE ROSE SOAK

Bringing together a collection of skincare and home fragrance that is nourishing and nurturing to your soul, Salt by Hendrix has been created to provide an uplifting experience inside and out. Embracing organic purity, they have sourced the finest plant based ingredients from around the globe to bring a premium range of skin and home products to you. Cleanser Rose Soak is a luxurious and detoxifying, this is a beautiful skin treatment that will give your skin a gentle cleanse. www.saltbyhendrix.com.au

ASPECT SUN HYDRATING FACE | SPF 50+

Hydrating Face SPF 50+ provides broad spectrum UVA and UVB SPF 50+ from the sun and contains a blend of antioxidants and UV protective actives to deliver very high sun protection, as well the ultimate nourishment for skins in need of more support against the ageing and damaging effects of UV exposure. Hydrating Face SPF 50+ achieves an immediate even glow, preparing the skin for long-lasting makeup application. www.aspectskin.com.au

ENBACCI BRIGHTENING HAND & NAIL CREAM SPF15

Offering intense hydration with a dry touch finish, Enbacci’s Brightening Hand & Nail Cream includes an SPF protection of 15 and protects from oxidative stress and free radicals caused by UV sun exposure and environmental factors. Containing aloe, shea butter, coconut oil and sweet almond oil, this vitamin A and E rich cream also reduces the appearance of stubborn sun and age spots, wrinkles and fine lines, while preventing the onset of new ones. www.enbacci.com

SILK ONLY LAVENDER EYE MASK

Silk is one of the most caring fabrics of all the absorbent fibres and contributes to healthy skin and aids in a peaceful night’s sleep. The Silk Only Lavender Eye Mask is lightly cushioned and subtly scented lavender from the famous Bridestowe Lavender Farm in Tasmania Its soft silk lining blocks out light while its flexible ties enables you to fit the mask comfortably. It is the ultimate accessory to help ensure a peaceful beauty treatment or for clients to purchase for home use. Available in soft pink, dusty blue, dark night blue. www.silkonly.com.au

MEDIK8 R-RETINOATE DAY & NIGHT EYE

As high-performing as it is gentle, the serum sinks effortlessly into the eye contours to visibly fade fine lines and infuse the eye area with vitality and radiance. Plus, just like the original r-Retinoate Day & Night Serum, the next generation formula can be used in the day as well as the night for accelerated results. Additional eye care ingredients, such as caffeine for dark circles and hesperidin for puffiness, have been included to help promote a more even, bright and radiant eye area. www.medik8.com.au

COMFORTEL BEAUTY TROLLEYS

A salon staple. A mobile workstation that holds or stores our work essentials. We all need one, and we often don’t put stylish and beauty trolleys in the same sentence. But think again. Comfortel this season introduces their latest designs, that really changes the way we think of our portable work mates. Drawing inspiration from the popular Scandi inspired looks, these trolleys make the boring now a fashionable, show stopping piece we would be happy to store and cart around our essential (and often expensive) equipment. The seamless integration of study frame and easy rolling wheels is a unique feature providing both enhanced stability and a fashionable, modern look for the Beauty industry.

With a minimalist aesthetic, curved lines and premium materials of high pace durable metals and timber finishes (suitable for busy salon life) the trolleys will add a wow factor and future proof chic styling to your salon space.

Available at Comfortel Furniture.

Showrooms Australia Wide & New Zealand www.comfortel.com.au

O SKIN-INJECT DERMA ROLLER

O cosmedics Skin-Inject MTS (Micro-Needling Therapy System) Derma Roller (0.25mm) utilises 600 gamma-sterilised, micro-needles to effectively and visibly rejuvenate and regenerate the skin’s own natural healing response. The independently rotating disks with advanced silicon suspension system provide the most comfortable and beneficial treatment possible, whilst reducing procedure downtime. www.ocosmedics.com

SILKY ROLLS LASH LIFT

Create Defined and Noticeably beautiful lashes with Silky Rolls. Make your lashes appear longer, fuller and lifted. Fantastic alternative to extensions where lashes will remain curled for months.

Silky Rolls give an attractive curl to straight lashes and can also better prepare straight lashes for lash extensions. Visually opens the eye for mature clients whose lashes may be drooping due to reduced elasticity of the eye area and stops lashes pressing against the backs of glasses or spectacles. Removes the need to curl lashes with a heated or clamped eye lash curler, saving time and effort and enhances penetration and longevity of lash tints when performed before a tint service. Enhances the lashes without the need for mascara, perfect for holidays and everyday use and can give a natural enhancement to lashes with little to no maintenance. www.muimports.com.au

COMFORTEL’S MAVERICK RECEPTION DESK.

Not your average reception desk, Maverick is a rebel compared to the rest. The epitome of contemporary design, this compact reception desk boasts structural matte black metal, concrete look finish and a contrasting white gloss top adding a sophisticated touch. It features two cupboards full of shelves, plus a handy shelf to hide the cash drawers or all those messy bits and pieces that come with a busy salon. The best thing about Maverick?

It’s neat compact design, so makes it’s the perfect standing desk.

Where layers or natural raw finishes are the design statement, pair with Comfortel’s Lionel Retail Shelves for an Urban Day Spa salon look.

Available from Comfortel Furniture.

Showrooms Australia Wide. www.comfortel.com.au

CND TREASURED MOMENTS COLLECTION

This collection is all about tapping into your fondest memories, the kind that are so impactful as an individual that they leave a lasting impression upon a life’s journey” said CNDTM Co-Founder and Style Director Jan Arnold.

“Our goal was not only to provide a flawless fall colour collection, but also to pull from moments that make us all stop for a second and appreciate the human experience and those around us.” The CNDTMTreasured Moments Collection allows you to strut down memory lane. www.cndshop.com.au

SKIN HEALTH SCIENCE NEW RANGE

Created by twin sisters Samantha Hair and Jessica Whalley, both cosmetic nurses with extensive backgrounds in emergency medicine, Skin Health Science is a new Australian cosmeceutical skincare line focused on simplicity and elegance. It’s focus is using pure, potent and proven actives, debuts with a simple three-product range. Each product contains evidence-based active ingredients (such as your key skin vitamins A, B and C, Tetrapeptide, Niacinamide and Hyaluronic Acid) at the correct strengths combined with scientifically-backed natural powerhouses such as Red Algae to support and regulate healthy skin. www.skinhealthscience.com.au

ULTRACEUTICALS MICELLAR SOLUTION

This ingenious no rinse Ultra B2 Micellar Solution which cleanses, hydrates and soothes, utilises ‘micelles’ which act as gentle magnets to capture dirt, excess sebum and makeup without stripping the skin. Along with powerful moisturising ingredients Vitamin B3 and Provitamin B5, Allantoin helps to soothe, condition and hydrate, while Cucumber Extract works to refresh the skin. Ultra B2 Micellar Solution gently but thoroughly cleanses impurities and removes make-up to leave skin feeling soothed and refreshed. www.ultraceuticals.com

VITA SOL FLEXIBILITY

Vita-sol is founded by nutritional medicine practitioner and renowned skin care expert Fiona Tuck.

Backed by the latest evidence based research, Vita-sol is the skincare professionals choice, providing nutrient dense organic prebiotic formulas to support a healthy gut and clear, glowing skin. Flexibility is a mineral rich blend designed to support GAG production and wound healing. An inner beauty must-have for collagen production, weak nails, thinning hair and acne scarring. Vegan friendly. www.vita-sol.com

DP DERMACEUTICALS PRE POST PROTOCOL STARTER KITS

DP Dermaceuticals have done it again with four collections of high performing products designed to specifically address concerns of ageing, pigmentation, acne and to support advanced skin treatment such as Dermapen™ Fractional MicroNeedling Treatments, Laser, Micro-Dermabrasion, Chemical Peels and more. www.dermapenworld.com

LONG LASHES EYELASH GROWTH SERUM

Long Lashes is perfect for those with eyelash extensions, short, damaged, pale or thin lashes, alopecia, menopause, those with hair loss from cancer and anyone prone to pulling out their lashes. The results of Long Lashes speak for themselves, with noticeably longer, thicker, darker looking lashes in as little as 4 to 8 weeks. www.cangro.com.au

RETOUCH BY INTRACEUTICALS

Retouch by Intraceuticals comprises of five indulgent serums to help define and accentuate your individual facial features. Hyaluronic Base Serum is applied after cleansing to provide intense hydration for the skin, then choose your personalised regime from the Lift, Eyes, Lines and Highlight serums. All five serums can be used in conjunction with each other or customised to create a tailored regime that focuses on your key concerns. www.intraceuticals.com

THE PALETTE

NAILS

>

1st Place Winner Online Photographic Editorial – Kayleigh Green – UK

2nd Place Online Photgraphic Editorial Scarlett Senter – UK

PERFECTLY POINTY

The 2019 Brisbane Hair & Beauty Expo Sunshine Nail Comp saw competitors from both Australia and Overseas join together to compete for the title of Overall Champion.

Sponsor Emendee provided a Dust Extraction station, worth over $2000, as the main prize, which was this year which was awarded to Koula White.

This year competition manager Rebecca Manz and head Judge Caroline Morgan teamed up to create some new and exciting categories including the Swarovski Swagger. The competitors were given 5 tips thanks to LISH nail creations and a set of Swarovski Crystals to create a salon design to wow the judges.

Along with some new categories, the Online Photographic Editorial section had the addition of Editor’s Choice which saw Clare Lamberth, Editor of Beauty Biz Magazine, select an overall editorial image to be printed in Beauty Biz. Winner Yvonne Hughson was surprised to not only place 3rd by judges choice in the Photographic Editorial but be awarded this exciting new Editor’s Choice Award.

Winners of the Online Photographic Editorial were 1st Kaleigh Green & 2nd Scarlett Senter After 2 days of judging and tallying, a huge task which takes months of planning, the overall winner was announced as Koula White who also took out technical champion. Terezia Sztojka was the Artistic Champion and the divisional champions were:56

Beauty Biz Year 12 Issue 4

Masters - Koula White Open - Konika Yukoto Novice - Rohani Osman Congratulations to all the competitors! It is a massive task to prepare and create and every entry was fabulous!

It was a wonderful weekend which saw many techs come together to make it a complete

success.

Special thanks to the judges; Competition Manager - Rebecca Manz, Head Judge Caroline Morgan, Head Administrator - Dannii Goodwin, Head Floor Judge - Coleen Hindmarsh, Judging Team - Samantha Goddard, Sara Ison, Jai Harvey yin, Darrell Harris, Teresa Warmin, Desiree Dowling, Amanda Niahros, Kirsten Daniels

World Leading Nail Enhancements ESSION OF

AL

PR

Beautiful nails in minutes.

SALON

& TRADE

EXCLUSIVE

Full Coverage Nails

Beauty Bond Adhesive

Trade Only

128 different nail sizes ensures an overlay nail to match the natural nail contours without the blemishes.

Special securing adhesives ensure an enhancement to outlast all the others.

GO30 Nails are not sold at the retail level. Website access is restricted to industry participants.

FULL COVERAGE NAIL ENHANCEMENTS A self contained and fully transportable business opportunity. GO30 nails, nail extensions with the natural look. Increase your cash flow — in salon — or on the move.

Give customers the best looking set of nails in the shortest time. SPECIAL SECURING ADHESIVES TO OUTLAST ALL OTHERS.

Upskill to GO30 full cover nails.

Register your interest online now!

• Convenient storage tower • Simple and effective application • Faster than traditional methods • Customer attraction assured • Customer retention assured • Free of fumes and light emissions

002436 © Salons Group 2019

Australia 1800-655-814 | New Zealand 0800-80-1237 admin@go30nails.com | www.go30nails.com

>

NAILS

HARAJUKU GIRL

By Clare Lamberth

From a side hobby as a single mum raising three children on her own to being recognised with one of the Australian industry’s highest honours against global competition, Yvonne Hughson from Brisbane, is not your typical Nail Technician.

Her passion for sculpture, art and flair for colour, as well as inspiration drawn from the LGBT community and her youngest son, have catapulted Yvonne into the spotlight.

She has captured the attention of the industry as a talent to watch and a rising star.

Yvonne took home the Sunshine Pro Series Nail Competition’s ‘Editors Choice’ Photographic Award. The award was chosen by Beauty Biz Editor, Clare Lamberth, at the recent Brisbane Hair & Beauty Expo, against competing entries from the UK. We sat down with Yvonne to learn more about her journey, the hardships she’s had to overcome and the creative process behind her award-winning entry (pictured).

How long have you been in the Nail Industry?

I first learnt Gel Nails back in 1992 when I was pregnant with my 3rd child.

WHAT INSPIRED YOU TO TAKE UP NAILS IN THE FIRST PLACE?

I thought it might be a nice hobby to pursue. I love all forms of creativity, I also create touchable 3D Large Framed Wall Art, make Character Cloth Dolls and craft with Polymer Clay. I wondered if Nails could provide some part-time income for me while raising my three children at the time. I have four children, ages 37 - 22 yrs.

TELL US ABOUT YOUR BUSINESS. I am Pagan and chose the name Bewitched Nails and Lashes. I have had this name since 2005 only recently adding ‘Lashes’ to it.

WHAT MAKES YOUR BUSINESS UNIQUE?

Because I’m unique lol! I try and make a point of difference in what I offer. Hand-painted Nail Art such as likenesses of IT (yes the Clown), or even Offensive words (give the client what they’d like lol), or embed real snakes skin from our pet snake Salem just for an example. I specialise in what’s known as ‘Hybrid Nails’. It’s a combination of Gels and Acrylic System to create the look or finish the client’s after. I’m also LGBT friendly and have clients that feel very comfortable for that reason.

58

Beauty Biz Year 12 Issue 4

HOW HAVE NAILS CHANGED OVER THE YEARS IN THE TIME YOU’VE BEEN AN ARTIST?

Overexposure to nail chemicals, for both the Tech and client, as well as contraindications to chemicals found in nail products has developed.

The prevention and elimination of certain ingredients have also changed; there are so many alternatives available. Variety of Nail Products and their various applications send the mind a flurry, and the choices for which core product the Tech has at their fingertips is fantastic! Aesthetically Nail shapes have evolved from a simple square to things such as Coffin or Stiletto to the more extreme Gothic and Edge. The canvas of the nail has undoubtedly opened up the endless possibilities to the Nail Artist, and I love it.

HAVE YOU ENTERED COMPETITIONS BEFORE?

It was my very first time entering a Photographic Competition. I entered my very First Nail Competition the Sunshine Pro Series Brisbane Nail Comp last year, in “Hand Painted Flat Nail Art”. The calibre of competition was out of this world! I’ve never been one to enter Competitions but was encouraged last year by a sister Nail Tech who does Compete. This year it was the Theme of Harajuku that hooked me into having a go. Harajuku holds a dear place in my heart as my youngest won a Scholarship to Study Fashion in Tokyo when he was at College.

TELL US ABOUT YOUR AWARDWINNING ENTRY?

Majority of the Products I used were by an excellent UK Company named Missu, with their Australian branch, based here on the Gold Coast: Missu Australia! Further Criteria advised at least four products used MUST be either Acrylic, Light Cured Gel Products, Polish, Pigments, Paint (acrylic/gel/watercolour), glitter, embellishments or Adornments.

I also had to submit a Step-By-Step written along with progress photographs, a Statutory Declaration, among other strict Criteria that had to abide. Judging was based on Visual Interest, Colour, Presentation, Balance, Design, Dimension, Overall Impression, Complexity, Workmanship and Interpretation of the Theme.

I came up with the idea to represent the unique and colourful, quirky, pop culture and fashionhub, Harajuku is internationally renown. The focal point of Harajuku youth culture is Takeshita Street, an approximate 400-metre-long pedestrian shopping street lined with fashion boutiques, cafes and restaurants. I needed to capture all of this into my design, especially the ever-popular ‘Monster Cafe’.

Doki Doki is a term for the ‘sound of a beating heart’ in Japanese sound symbolism. It seemed appropriate to incorporate this into my submission, especially on the Gay Pride/Love is Love Engagement Nail in the piece. I wanted to celebrate the LGBT community, as well as the fashion philosophy within the Youth Culture. My entry is what evolved out of that.

My youngest son especially inspired me.

Through him, and for him, I dedicated my entry.

He was chosen out of so many to represent not only his College but also Australia, with a Fashion Scholarship to study at the famous Bunka Fashion College, in Tokyo, Japan.

My entry was completed over a lengthy period, beginning in April 2019. Every petal, bow and character was hand sculpted with the different products and techniques used to lay down the canvas. I then crafted onto and around the concept, design elements on my Mood-board.

I also had an in-depth discussion with my son, who very much enjoyed Harajuku during his time in Japan, and is a Small Business/Fashion Designer himself.

“DON’T BE AFRAID OF PUSHING YOUR BOUNDARIES AND REMEMBER “ROME WASN’T BUILT” IN A DAY, SO BE KIND TO YOURSELF.” WHAT CHALLENGES HAVE YOU HAD TO OVERCOME, BOTH IN THE COMPETITION AND DURING YOUR CAREER?

The life of a Nail Tech is complicated, and I have had, as many of us do, raised children as I worked part-time, after hours and weekends.

I also worked creating from home and selling my 3D Touchable Framed Art at regular Craft Markets.

Juggling being a single Mother during a period

in my life at the beginning of my Nail Journey, was also challenging, emotionally and financially.

While studying Youth and Community Services, I also provided Nail Services after hours. I additionally worked full time as a Childcare Educator once my youngest attended High School.

A serious Work accident resulted in Spinal Surgery in September of 2010. I was left paralysed down my right side, requiring me to go back into surgery two days after the first. I had to learn to walk again and take care of myself. I am left permanently disabled from my right thigh down and walk with a Foot Drop. I also suffered mentally, as I tried hard to adapt to my new life. Especially as I was very active before the accident. I had taught Martial Arts and ran my School having earned a 3rd Degree Black Belt.

Being left in pain has been tough.

I sold everything Nail Related at the time, believing I would never be able to enjoy my passion ever again. In 2018 I decided I needed more stimulation and creative enjoyment in my life. I was encouraged to pick up my Acrylic Nail Brush again by a close professional friend & Nail Tech. I needed to ‘play catch-up’ in an Industry that had evolved so much since my accident.

To advance my knowledge, I attended industry courses, one-on-one workshops and international training programs. I often researched watching many YouTube tutorials and online courses. I practised, practised and practised, often being quite cross at myself for not getting it ‘the first time’ lol. I worked very hard at my craft. I paid a great deal of attention to all things new and upcoming, the different styles and techniques now used and allowed myself the creative flair that I so missed. I found a fantastic and reliable Brand named Missu. I attended several Art Courses run at their Gold Coast Headquarters and challenged myself to push my creative boundaries further.

The challenges for this particular competition were my inner demons. The self-doubt, feelings of being ‘good enough’ and if I really could, in

fact, ‘do it’.

At first, I wanted to use my middle daughter as either my Model or my Photographer (she is a Freelance Photographer). However, she was so ill with her pregnancy (my 8th grandchild), it was out of the question. It was right down to the final moment when I helped me find a model and a Photographer. The photo for the entry for the competition came together quickly and took place in my home. I am honestly in their debt.

Another challenge has been a beautiful client who has been fighting Cancer, often coming to her appointments with her chemo port in her chest. She was given bad news last week. I am her confidante, where she can vent, laugh with and bitch to, in a safe, supportive and nonjudgemental environment. Many often don’t consider just how close we are to our clients, such as this wonderful lady of mine.

WHAT ADVICE DO YOU HAVE FOR UP & COMING TO NAIL ARTISTS? Never give up and never say never. Love what you do and find that point of difference. Take on as many classes big and small as you can as you will learn something from all of them. Find a Mentor if you can and keep learning. Don’t be afraid of pushing your boundaries and remember “Rome wasn’t built” in a day, so be kind to yourself. For every perceived failure, there will be successes. And behind every Nail Artist is a background of try and try again.

WHAT’S NEXT FOR YOU?

I still love creating and will continue doing so. I intend to evolve and learn, which is as it should be, and will attend any Classes that interest me. I am now an Educator for Missu Australia, and hold Classes and Industry Courses myself. Reach for the stars as they say, as you never know what the future may bless you. And I am truly humbled as being recognised as an International Award Winning Nail Artist and an Australian Award winner.

Beauty Biz Year 12 Issue 4

59

>

SOCIAL SPOTLIGHT

HOW TO TURN INSTAGRAM LIKES INTO INSTAGRAM SALES

By Biologi’s Managing Director Lucy Kuper

Instagram has become a huge sales channel for many businesses however getting it right isn’t always easy. There are many things to consider, beyond just looking at the types of images or videos you want to post. Obviously building your following is important but none of that matters if you don’t have the engagement – that’s eyeballs, likes, comments and actions off the back of your posts. The action that you mainly want to focus on is getting the sales and there are a few things you can do to get you there!

HAVE A STRATEGY

Having a strategy for Instagram can be a great starting point, because this will allow you to determine what your outcomes need to be. From there, you can determine what you’re working towards and set about achieving it! Decide on key specifics like the style of content, your brand voice and brand aesthetics. From there you should look at setting measurable and achievable goals and put some key dates and milestones in place so you can achieve them.

Each goal doesn’t need to be all about the sales, for example, you might want to drive people to your website in the first instance, or convert people to sign up to your mailing list, but your overarching goal would be about getting the sales. Write it all down and ensure that everyone that works on your Instagram is working towards the same strategy.

TELL A STORY

Storytelling can be the key ingredient for creating great content and Instagram is a great place to do this. Whilst your ultimate goal is to convert followers into customers, you still want to try to make sure your content is valuable to 60

Beauty Biz Year 12 Issue 4

your followers and you can do this by telling a story. Yes, pretty pictures are nice, but adding depth behind those images can be the reason that people are engaged and stay following you. Spend time building your content around different narratives that will give your followers a reason to keep following you.

COLLABORATE

Collaboration can be the key to growth on Instagram because leveraging other brands or influencer accounts can make you visible to new followers. So work with like-minded but non competing brands to create promotions like giveaways. Running a promotion on Instagram can be a quick and easy way to generate brand awareness and allow your followers the opportunity to personally interact with your brand.

MAKE YOUR POSTS SHOPPABLE

This one is fairly obvious however it is interesting how many business don’t take advantage of this incredible feature. Turning your posts into a shoppable image is easy, you’ll firstly need to convert your Instagram into a business profile through your business Facebook page and then you can integrate it to your website through Shopify or other big commerce sites.

Once your posts are shoppable, it because easy and convenient for potential customers to make purchases straight from your Instagram posts.

USE THE POWER OF INFLUENCERS

Using influencers to boost sales can be a tricky thing to navigate so be sure to spend time researching. You’ll want to look for the types of influencers that your potential customers would be following, whilst also vetting influencers to

make sure they have genuine followers and high engagement. Ideally you would work with influencers who genuinely like your brand and would use it in their normal lives. The number one most valuable thing is authenticity – try to work with those influencers who genuinely use the brand and love it. At Biologi we look for those who have a genuine affinity for our brand because it really is a product they use. We always want to be transparent to our consumers in everything we do, so it’s important that our relationships are genuine and transparent too.

Always remember that it’s a two way street when working with influencers – just because you might send them product doesn’t mean that they will post (or that they have to). Never get upset if they don’t because it normally means that they either didn’t like your product or didn’t feel aligned with your brand – and they’re not the type of influencers who you want to promote your brand anyway! Genuine relationships are always key no matter what area of business you’re working in, but particularly when it comes to working with influencers!

BOOST YOUR PLATFORM WITH MARKETING SPEND

This is all about increasing your visibility to potential customers who might not already be following you. We all know the Instagram algorithms have made it difficult for businesses content to be seen, so get your great posts noticed by putting some spend into it. Since approximately 60% of the overall 1 billion monthly active users of Instagram are discovering new products on the platform, and more than 200 million visit a business profile at least once a day, it’s worth getting your posts seen.

>

SOCIAL SPOTLIGHT

HASHTAG IS NOT A DIRTY WORD

By Sarah Garner

How do you stand out in a crowded marketplace let alone a crowded social platform?

HASHTAGS are our most undervalued and underrated social criss-crossed (can I get a salt n’ pepper meme here?) tools to date. Check out my FIVE must-haves for hashtag success...

1. YOU HAVE 30 OF THE SUCKERS TO USE, YEP A WHOLE 30 OF THEM. Your team is just as strong as its weakest link - truth is if you have 29 kick-ass hashtags and 1 that is dragging in the mud, chances are your post is likely hidden in-amongst the algorithm-jargon and not on your client’s screens because that single hashtag is letting your team down.

2. SELECT HASHTAGS THAT ARE RELEVANT TO YOUR IDEAL CLIENT.

You need to choose hashtags that YOUR clientele are searching that are relevant to your industry (and no #netflixandchill isn’t one, TRUST ME!). A good clan of hashies (not the potato kind) get your posts in front of your audience and SEEN! HINT - Location! Location!

Location! Use your location as the ultimate advantage to finding your ideal clients.

3. NOT TOO BIG, NOT TOO SMALL, JUST RIGHT. Using really broad hashtags (the ones with 1mil +) like #salonlife #blondesofinstagram have millions upon millions of photos tagged to them daily and not to mention you are a red hot target for spammy bot engagement too. On the other hand if you are using really narrow hashtags (these ones are less than 5k) that barely anyone uses, makes it very unlikely for anyone to find you (refer back to fact number 1).

4. SIGN-UP FOR A BUSINESS PROFILE SO YOU CAN SUSS OUT INSIGHTS.

Suss how many people have discovered your post via hashtags on your Insta business profile. If you haven’t signed up for a business profile, I strongly recommend you make the switch STAT! Check this info out by clicking ‘post insights’ and then the ‘discovery’ section.

5. CHANGE UP YOUR GAME PLAN, OFTEN.

Think about using different hashtag sets. It’s all cool to have a killer set of 30 hashtags, but if you have been posting these on every single post every day of your life since you decided that Facebook was no longer cool, it’s extremely likely your target audience isn’t having a bar of it (#sorrynotsorry). Change it up! Have a few sets of hashtags that are individually RELEVANT to each post.

Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding and marketing boutique dedicated to making your hair, beauty or fashion brand turn heads for all the right reasons.

Contact Sarah at hello@digitalbloom.com.au or on 0425 795 636.

Beauty Biz Year 12 Issue 4

61

>

SOCIAL SPOTLIGHT

THE DIGITAL WOW FACTOR

By Mackayla Paul

Is the experience that your clients have on your website complementary to the experience they have when they visit you for a treatment? What about if a new client makes a booking online - have you considered how you can make that online transaction as close to what they’d experience if they walked into your reception to make an appointment?

Instagram Marketing Specialist, Mackayla Paul, shares her top tips on adding a little extra ‘wow factor’ to your clinics digital Customer Experience.

Creating a seamless and consistent customer experience is essential in this day and age, but it remains to be an area where many beauty businesses are missing the mark.

In marketing speak, this unified customer experience is called an ‘omni-channel’ approach.

The idea is to integrate what you do in-salon (and the way you are doing it) with your digital marketing efforts; social media, email marketing, your website, and so on.

62

Beauty Biz Year 12 Issue 4

By taking an omni-channel approach, you’ll be providing your clients with consistent messaging and touch points in-salon and online that will ultimately increase your chances of repeat bookings and brand loyalty.

But where do you begin? The first step to improving your omni-channel approach is to clarify what elements of your customer journey exist right now. If you’d like to get started right this minute, take out a piece of paper and write down the headings ‘booking’, ‘first visit’ and ‘existing client’. From there, write down underneath each heading what touch-points your client should be met with at each stage of their journey.

Here is an example to guide you: Booking Greeted by staff member Services explained Preferred time & date are chosen Client details are gathered First Visit SMS Reminder is sent Peppermint tea upon arrival Loyalty program/Rewards program explained Service is completed Sample of recommended product given Existing Client SMS Reminder is sent

“TAKE ACTION TODAY AND DISCOVER WHAT AN OMNICHANNEL APPROACH CAN DO FOR YOUR BUSINESS.” Once you’ve established what you are currently doing as part of your in-salon experience, it’s time to consider how you can improve upon the experience with your digital marketing efforts.

INSTAGRAM

There are over 9 million monthly active users of Instagram in Australia alone - isn’t that incredible?

As a visual social media platform Instagram is a fantastic place for you to build brand awareness and increase online bookings.

Whilst some brands have experienced a small drop in engagement over the past few months, with the help of a refreshed content strategy that includes video and Instagram Stories you can bring your engagement rate right up while simultaneously increasing your client base.

Instagram Story highlights also offer an incredible opportunity to maximise your best Instagram Stories content by giving it a lifespan longer than 24 hours. Beauty businesses typically see the best results when creating dedicated highlights for Before and Afters, FAQ’s, Reviews and Seasonal Offers.

FACEBOOK

Facebook remains to be a powerful platform as well; there’s over 15 million monthly active users in Australia that you can target with advertising and beautifully crafted newsfeed content.

Whatever you do, don’t just share what you’re posting on Instagram straight to Facebook. Take the time to use Facebook’s in-built scheduling tools to plan out your posts for the week ahead and share valuable product, service and beauty information paired with high-resolution photos and videos. The more that you can share your expertise and your face (yes, your clients want to see your face on socials!) the more interaction and results you’ll get.

MESSENGER

Did you know that Facebook messenger open rates are 4x higher than email? It is likely that the majority of your clients use messenger

on a daily basis to communicate with friends and family, and as a platform, it’s starting to be adopted by businesses across all industries.

It is relatively easy to create a messenger chatbot but before you begin setting one up it’s crucial that you think about the way your chatbot will integrate into your customer journey. Would you like your chatbot to facilitate a conversation about what time and date a client would like to book in for a service?

Will you use your chatbot to periodically send a message about your seasonal offers?

When writing your chatbot ‘script’ be sure to stay on brand with your tone of voice and consider how you could add a personal touch - perhaps with a quick video of your receptionist saying hello or thanking them for booking at the end of the sequence.

You can even create Facebook ads that prompt potential clients to send a message to your business page (to claim a free gift or a seasonal offer) that can then be automated with the help of your chatbot.

You’ll be able to gather the messenger responses from your clients (including those preferred booking times!) via your Facebook business page’s inbox. In the early stages of launching your chatbot keep an eye on the conversations to make sure your chatbot responses make sense and help you to achieve your business goals.

Raring to get started? Take a look at www. chatfuel.com or www.manychat.com to create your first messenger chatbot.

EMAIL

Do you have an automated follow-up email that new clients receive after visiting you for the first time? And in that email, are you asking for Facebook reviews, Google Reviews, Trip Advisor reviews or simply to complete a 3-4

question survey?

Not only is that follow up email a great opportunity for feedback on your services, the online reviews that you can generate from this quick prompt are incredibly valuable to your business. With 91% of 18-34 year olds trusting online reviews as much as personal recommendations, what your customers say about you online can make a big impact on your revenue.

Other than an automated follow-up, something else you may want to consider is segmenting your email list by which services or beauty concerns your existing clients have. This will help you to craft tailored email campaigns that recommend products and services each individual client will be most likely to be interested in.

You can create custom tags within Mailchimp to segment your email subscribers, with other email platforms also having similar capabilities.

There are plenty of other elements that you could consider to create a more seamless customer experience for your clients, this is just the tip of the iceberg. Take action today and discover what an omni-channel approach can do for your business.

Mackayla Paul embodies the Instagram generation; tech-savvy, vivacious and a little bit of an over-sharer. An Instagram marketing specialist and past keynote speaker for Mashable’s Social Media Day 2017, Mackayla is a digital marketer with a passion for the Fashion and Beauty industry.

Contact Mackayla: hello@mackayla.co Beauty Biz Year 12 Issue 4

63

BLOG spot IT’S BIGGER THAN BUSINESS... By Elle Wilson Business isn’t about suffering. It certainly can be, but in truth, there is no virtue in suffering at ALL. So why are so many salon/spa owners finding themselves overworked, expecting from themselves more than is humanly possible and ending up soullessly moving through their lives?

There is an answer, but it isn’t common, and it can’t be taught by someone that hasn’t solved it for themselves. Sure, people can talk about it and tell you you’re brilliant; a genius. They can even tell you that you can achieve anything you want.

I’m not a genius and I can’t achieve everything I want. There is one thing that I am and that I am dedicated to and that is being REAL. To be real, you need to be honest. I mean deeply honest and all the hoo-hah and marketing hype that surrounds us, convincing us to buy into this idea that we can have and do anything we want, is outdated and ultimately causes us to fragment.

Think about it for a moment... It’s a fool’s game. Just the idea is overwhelming to our subconscious mind. It is like having attention deficit disorder. That one belief fragments your mind and your thinking. Read on and find out what the world’s most successful entrepreneurs know… the secret.

When we are overwhelmed, we become less productive. Imagine what a little child is like after being overstimulated by a video game for an hour or so. You can’t hold their attention and they are frazzled, often agitated.

Wait, there is a little more...

This mental anxiety can often become physical and will disturb our sleep, even leading to physical illness. Is that okay with you? Is that what you want for your future?

So, why has nobody ever told you that you can do less when you become a GENIUS at managing your attention? Make more money, be more productive, increase revenue, grow an awesome team. Because we have been told from a very young age that we need to work hard to have a good life, to be successful and guess what... we believed it! Why are we always being told do more, don’t watch Netflix, be a diva, be a boss?

What about being an intelligent and powerful entrepreneur instead?

64

Beauty Biz Year 12 Issue 4

When we become addicted to hype and shiny objects we give away our potential to be productive and then we go on a search to find the next course, skin care line, brand, coaching program that is the answer to all of our problems.

You see, entrepreneurship is bigger than business and only if you truly want to move beyond suffering, end the drama and mature into a GREAT thinker, an EXTRAORDINARY human being, will you read on.

How do you, the woman with a dream, choose?

When you find the one who is courageous and cares about you enough to say, you know that you can’t have everything, where would you put it? You are not a genius, you don’t need to be.

You are not a gladiator, you are not a machine, you are a human being.

Extraordinary human beings become the changemakers. So how do we begin this inner change?

When you find that person who shows you the quietest, most deeply meaningful path to taking complete charge of your focus and shows you how to, moment by moment, return to your inner abilities, continue to build them, then you have aligned with the universe.

First, we understand the difference between hype and what’s real.

So, what do I mean when I am referring to inner abilities?

When we understand the difference, we finally have the chance to choose which one we want.

Ask yourself, which one do I want? One makes you a seeker and the other is a meticulous, simple, joyful path to true entrepreneurship. By the way, there is no drama in the latter. It’s quiet and peaceful.

I am not referring to your mindset. You could spend an entire lifetime trying to change your mindset, it’s exhausting. I am not referring to concepts and ideas. I am speaking about what is so much deeper and so solid, the place where change becomes REAL.

You might be thinking ‘why is it so complicated?’

Once upon a time, all we had was a small external world and our own inner reflection. Now we have millions of sponsored ads, bloggers, websites, coaches telling us they know what is best for us and they have ALL the answers.

We are often on information overload and we take little time to stop and reflect within, be real, make our life simpler and as entrepreneurs or entrepreneurs ‘in-training’, find a direct path to quiet, powerful success.

Let me repeat. It’s bigger than business… Being an entrepreneur is about cutting out the noise from outside of yourself and taking charge of your most precious asset… Your attention!

Everyone wants it! Voices are screaming out at you in loud voices saying ‘pick me, pick me!!!’

You need to understand how easy it is to fall into hype and be distracted from REALNESS. Realness gives you access, ends dependency, offers you realisations endlessly and takes you back to your real inner strength. It’s so simple and makes your life endless moments of success. It doesn’t seek for endless highs. It is quiet and it is most certainly the most soulful journey.

Waking up to the difference between hype and realness is the greatest achievement an entrepreneur, even an entrepreneur ‘in-training’, can wish for.

The world is fighting for your attention… Who or what are you going to give it to?

That’s the REAL question.

Elle Wilson Build It Like A Woman | Business Academy www.ellewilson.com.au

BLOG spot PLASTIC ISN’T THE PROBLEM

By Paul Frasca

Hear me out.

I kid you not, as I’m writing this, an article has just gone viral across the news channels on my Facebook feed – “You could be ingesting a teaspoon of microplastic every week, study finds” said ABC News. They’re equating that teaspoon’s worth to a credit card… imagine chowing down on your AMEX every week!

It’s now plainly clear that our planet is choking on a plastic overdose and it seems we all could be, too. Not surprisingly, this oncerevolutionary material now has a pretty terrible reputation. So how bad is it?

Well, we have an amazing partnership with Moda Sparkling and we had them pop up on our stand at an exhibition recently to help us promote ‘changing habits’. Not only do these guys provide a lush alternative to bottled water (sparkling water on tap? Cheers to that!) but they gave us some huge stats on what’s actually going on in that market.

20,000 plastic single-use bottles are being produced globally every second… EVERY SECOND! Yet only half of them are recycled.

That means 10,000 plastic bottles are being tossed into our environment (either into landfill or littering our waterways) every second of every day. And each one takes roughly 450 years to degrade.

This is only one example. There’s food packaging, plastic bags, straws, micro-plastics in cosmetics… hell, did you know there’s even plastic in tea bags? We’ve surrounded ourselves.

According to that study on the ABC News website (a collation of findings from 50 international research papers), since 2000 the world has produced as much plastic as all the preceding years combined, and a third of it has now leaked into nature. It also said 104 million metric tonnes of plastic could be released into the environment by 2030 If we don’t act now.

These are some pretty heavy discussion points. But, I’m not the kind of guy who likes to dwell on the doom and gloom, so let me shift to the cool part of my soapbox… plastic isn’t to blame here! It’s actually an incredible invention.

The word plastic has its roots in the Greek word ‘plastikos’, which translates to “capable of being molded or shaped”. Englishman Alexander Parkes created Parkesine, the first man-made plastic in 1856, with the world’s first fully synthetic plastic (bakelite) invented in New York in 1907 by Leo Baekeland – this guy also coined the term ‘plastics’.

This material has opened up a world of positive opportunities for modern society. The automotive industry has started replacing metal with plastic because it’s drastically improving fuel efficiency by making the vehicle lighter. Plus, it creates new design options and improves safety to boot!

again, we became mesmerised by items that we could use once and throw away because we discovered we didn’t have to carry stuff around or wash things up anymore. We were so attracted to this new way of life, we convinced ourselves it was cheap enough to justify (even though bottled water is officially more expensive than fuel per litre. What the hell?). Thankfully, the tides are changing on this with more governments and industry stepping up to reverse it.

The construction industry is starting to cotton on, too. Plastic home insulation is solving heat loss issues and it’s lightweight, rigid, cheap and efficient to produce – it takes 16% less energy and produces 9% less greenhouse gas emissions than other insulation materials.

And it’s economical for the same reason it’s damaging in landfill – it’s not going anywhere anytime soon!

There are tossers out there!

Yes, the fact that it’s being mass-produced is the root of the problem, but there are straightup tossers out there who are still carelessly chucking stuff anywhere but the bins provided.

I actually cannot believe it’s still happening.

Needless to say, this is devastating our flora and fauna.

Plastic can also save lives. Here’s a lightbulb moment for you: Lego is made from the same type of plastic used to make hard hats. If you start stacking Lego bricks on top of one another, you could make a tower 3.5km high before the bricks at the bottom give out. That explains so much… about hard hats AND those painful middle-of-the-night Lego incidents many parents survive (just).

Recycling is STILL not the norm And then we have landfill. Only 14% of plastic is recycled globally, with infrastructure and cost really the main issue here. Better separation, collection, processing and recycling systems are needed throughout all industries and residential locally to really tackle this head on.

It’s the reason Sustainable Salons came to life – we saw a way to offer an easy, seamless and cost-effective option and now we can process and recycle up to 95% of waste from a salon.

And we haven’t even started on the medical industry yet. I’d probably need an entire issue of Hair Biz to cover this properly but let me just say that plastic has made medical procedures simpler, faster, increasingly long-lasting, more widely available (thanks to cost and transportability) and has drastically reduced the risk of infection.

Plastic, when used in the right way, can arguably improve humanity. But humanity is inarguably ruining plastic. The way I see it, we’re dropping the ball in three ways: We’re addicted to convenience Instead of items designed to use and use

We work with insanely clever people who are proving that recycling plastic can have awesome results! Our friends at Plastic Forests take our discarded salon plastics and weave them into super strong underground cable covers and landscaping supplies, while Replas molds them into park benches and picnic tables.

Plastic is fantastic… and it’s time we rethink its purpose and recycle its reputation.

Keen to join the Sustainable Salons movement? Register your salon details at www.sustainablesalons.org!

Beauty Biz Year 12 Issue 4

65

BLOG spot WHAT ARE YOU WAITING FOR AGAIN?

By Julie Cross

You hear people all the time saying that they really want to do something great with their lives and so we wonder what exactly they are waiting for.

And me too… I too have been guilty of this, I admit it… what is doing something great… perhaps we have thought that it has to be somehow connected with fame, TV, becoming a YouTube sensation, traveling to Africa to feed the starving, adopting a child in need or for me, being like Oprah!

I mean that is the ego’s reason and of course there is a part of all of us that enjoys that and delights in that… but we are playing a bigger, deeper game than that surely? And when we truly get this we realise we can start now!

No preparation, no waiting required … you could write something today that could inspire somebody, it doesn’t have to be a best-selling book that makes a difference, it may just be a poem you give somebody or a FB status update, a tweet.

you have stages everywhere in your life, in your workplace, over lunch with a friend, your interaction with somebody in customer service… these are all moments where you can affect somebody positively and make a difference.

There are mouths to feed right where we are, there a families dealing with children with disabilities that would love some help, there are schools screaming for volunteers, we have people that live on the street. And don’t play small on this, don’t underestimate that when you affect one person, and just one, start there... when you affect one person positively that person then goes on to affect somebody else and so it goes on, you will never know the full extent of that ripple that you caused… you may never see the end result, you may never get the immediate gratification and the applause from the audience, but it will come back around, know that, it will be back, and so we don’t wait, we start now, just with one act today, we start now... just get started… I notice that some people find it hard to give people a compliment… well just start there even, start with that one gesture that takes all of a couple of seconds and watch the difference it can make. Watch the ripple as that person is affected… and don’t underestimate that, you just did something great.

You don’t have to have a stage with hundreds of people in your audience for you to deliver a stirring speech that changes people’s lives…

And of course you have the work that you do that makes a difference in the world. I think sometimes we underestimate the value of what

And then we realise we all have a circle of influence we are already working in and making a difference and we can continue too if that is what we choose to do. Now your work may not end up on television, you may not get public applause, and you may not win awards… but that is not really why we should be doing it? Is that why we are doing it? Really?

66

Beauty Biz Year 12 Issue 4

we do everyday in the job we have chosen, and of course, yours is in the Beauty Industry.

So, explore the big vision of what you do and never play small on that. You are not just ‘doing’ a facial… as you do that facial you are also nurturing their soul, contributing to their self-care and giving them permission to do loving things for themselves knowing that it not just contributes to how they look but also to how they ‘feel’ about themselves. So when your clients go out looking great with the ‘work’ you have done, but also ‘feeling’ great about themselves, then they will go our into the world and affect everybody else with that same energy… and the ripple will begin. And that is how we make a difference in the world, one person at a time. Don’t play small, see the big picture of what you are doing and know for sure that you ARE making a difference in the world by showing up fully on the stage you have chosen in the job you do.

Let your sparkle shine and make a difference in your circle of influence, the world needs you!

So many people are waiting for an opportunity to do something great with their lives instead of realising that they already can do something great, right here, right now, just with the best of you!

Julie Cross, Inspiring, energising and empowering www.juliecross.com.au

BLOG spot WHEN YOU THINK ABOUT IT, WE WERE ALL BORN IN THE NUDE

By Will Fennell - Grooming Expert

This was the argument my female companion was making to me as we sat naked in a wet sauna in Baden-Baden, Germany. Surrounded by more female bush than a gay man needs to see, I was having trouble paying attention and kept getting distracted by the enormous breasts of a German woman talking to an equally impressive German man across from me.

They were deep in conversation about something amusing and appeared not in the least bit troubled that they (her breasts) were slapping me in the shoulder each time she sat back and laughed. I was just lucky not to have suffered a black eye.

I had arranged the spa escape with a colleague, after a very long day of teaching at Biodroga’s “Train the Trainer” conference this past winter.

After 15 years of travelling to the idyllic village, I still never tire of the sheer beauty that is BadenBaden, the spa capital of Germany. I always make the time to visit the spas when I am there.

But it did get me thinking; as skin therapists today, in this modern world of lasers, needles, LED light and chemical peels, are we losing touch with the power of simple “wellness” in our industry?

The Europeans are still very much entrenched in the benefits of hydrotherapy and wellness in their approach to skin and total body care.

And Baden-Baden is the place to experience it. It is renowned for having some of the most beautiful thermal spas in the world and they take hydrotherapy very seriously. Water therapy or “Hydrotherapy” is more than just a dip in the bath.

Hydrotherapy uses water to revitalize, maintain, and restore health and is an ancient treatment.

Along with the numerous smaller thermal pools in private hotels, Baden-Baden has two very large public baths that really are the size of a Westfield shopping mall. The biggest, Caracalla, is four levels of thermal pools, small spas, saunas and pure relaxation. But unlike many of the others, this place isn’t just for the rich. Much like Bondi

Beach is to the Sydneysiders, these baths are a place to socialise, whether it is families, couples, singles, young and old all enjoying the warmth of the healing water as it snows outside.

Beyond the calming feeling most have experienced when laying in a hot bath, there is a physiological basis to hydrotherapy. Cold is stimulating, and it causes superficial blood vessels to constrict, shunting the blood to internal organs. Hot water is relaxing, causing blood vessels to dilate, and removes wastes from body tissues. Alternating the hot and cold water, therefore, will improve elimination, decreases inflammation, and stimulate circulation.

As I went into saunas of increasing temperature, 65, 75, 85 degrees and then cooled off either by sitting outside in the snow or in the cold baths, I began to feel my jet lag dissipate and my body rebalance and revitalize. I got back to my hotel room and my skin was literally glowing. Instant

beauty indeed. If you ever get the chance to visit Germany, don’t miss out on a few days in BadenBaden. It will be worth it.

Of course, we can’t have these types of facilities in our clinics, its not practical, but there is certainly a place for wellness treatments to complement our medical focused skin care treatments, you just need to be creative. It could be as simple as including a hot footbath with a salt scrub to accompany your clients chemical peel and LED light. Going the extra mile by adding on this sort of wellness experience will guarantee you give your clients the very best and will most certainly make you stand out from the rest.

Will Fennell is a salon owner, an international trainer for BIODROGA and the Creative Director of BIODROGA Australia.

Biodroga.com.au Willfennell.com.au Beauty Biz Year 12 Issue 4

67

>

BUSINESS

BUILDING A TRIBE ONLINE WITH THE RIGHT VIBE

By Kristy McKenzie

Industry icon Kristy McKenzie is no stranger to life online. Her business Salon Pay’s automated payment & membership gateway helps salon owners globally, both in-store and online, regain financial control.

In addition to this, Kristy has built a beautifully connected online community, Secret Salon Society, which boasts a12K following. Not only is her online community vast, it’s also incredibly engaged.

Salon owners now no longer need to feel alone in their entrepreneurial journey thanks to Kristy & her Secret Salon Society.

Kristy shares with us her insights into establishing such a connected community, and ways you can replicate it in your salon.

What made you start Secret Salon Society in the first place?

I started the Secret Salon Society’s Facebook group to unite Salon Owners globally. I wanted to develop a community where people could bounce ideas off each other, share wins and voice concerns.

We are living in an era where we are more connected than ever before, yet why is loneliness at epidemic levels with 1 in 4 Australians reporting that they feel lonely?

Our need to connect is deeply hardwired. We crave human interaction. Our modern world of social media has actually made us more socially isolated than ever before. It is a huge problem.

How did you go about growing your online FB community?

The first thing to understand is that being online will never replace actual real-life human connection. As humans, need to engage all the senses to feel truly alive. While we activate sight and hearing online, touch, smell, taste and the all-important sixth sense don’t translate in our digital world.

It is possible to create positive, impacting communities online. I have done this successfully, and encourage you to do the same.

Secret Salon Society grew organically to start with, and then we added the group into our messenger bot and website. We also have the group linked to our Facebook Page, which has made it easy for people to find.

Is an online FB Community necessary? What are the benefits?

An online community gives you credibility and makes you an authority figure in your field. For my business, it was vital. We have our group, which is where we love and support all our Salon Owners, this builds trust, which is extremely important for our brands.

Engagement in a group can dwindle if not nurtured regularly. What do you do to keep Engagement alive in your community?

68

Beauty Biz Year 12 Issue 4

Keep active! If you say you are going to do something, do it! Go live, run events, and reach out to those in your group. Always ask yourself how you can support the people in your group. A group should never be all about you. It should be about those in your group.

How has your online community impacted your business? Do you find you get more sales from inside your group now than with external advertising?

Because we have developed trust and credibility within our group, it means most of our marketing happens organically.

We share new ideas with excitement into our group and always have a positive response. Our marketing strategy is generally to have people join our free group.

What advice do you have for salon owners who may have started a FB community, but not contributed to it much only to have it fall quiet? How can they revive their community?

Run an event. Think about what can you do that is fun, and empowering others in your community.

Also, think about what your offer is. People need to see value in your community. Otherwise, they will not participate.

HERE ARE MY TOP 5 TIPS TO CREATING AN ONLINE COMMUNITY Have a strategy. Ask yourself what is your “why”? Managing an online community can be very time-consuming. Having an objective in mind & continuously referring back to it is crucial.

Another thing to think about is who do you want to connect with? Is it a shared hobby, business community, local support group? Who your ideal group members, how often do you want them to contribute, and how often do you want to provide content. Are they like-minded professionals are they people in your local community? Penning this all down is essential when you being.

Pick your platform. Facebook makes it super easy to connect and share. I like to say that your Facebook Page is your shop front, a Facebook group is the conversation that goes on in your shop. Group engagement is higher than pages, and Facebook now favours Groups in terms of algorithm and notifications.

What value will you give? People are busy and distracted. There are many many groups online. What will make yours different? You want your group to be valuable for people. Otherwise, there will be zero engagement, and you will feel frustrated. You could have a daily objective or a weekly topic, but consistently showing up and adding value will create trust amongst your tribe.

Rules. We don’t like to have them, but inevitably you will have a troll or two. Having clear group rules from the beginning will help set the tone, this can change over the years! Set a reminder to check in on your group rules every 3-6 months.

Managing your group as it grows is important, and necessary. I always ask myself, ‘in 12 months, will I regret booting this person out’.

Usually, the answer is no. Give trolls zero air time. What you feed grows; if you feed the trolls, they will grow!

Get together in real life! Once you have created an online community, organise an event, this is where the magic happens. Like mentioned in the beginning, online can only go so far, then the need for real human interaction kicks in.

Organising a get together will cement these relationships into something extraordinary.

Finally, staying present in the group and true to your values is paramount to creating a thriving community. You are a mentor if you manage a group. Make sure you have the same rules for everyone and treat everyone as you would wish to be treated. Just as the culture in your business is essential, the culture in your group is crucial to its success.

Search “Secret Salon Society” on Facebook to join Kristy’s ever growing online community.

Visit www.salonpay.com to learn more about their innovative payment solutions which can liberate your business stress.

>

BUSINESS

HIGH PERFORMANCE THERAPISTS ARE DEVELOPED, NOT FOUND!

By Brigitte Benge

Ok sure, once in a while, once in a rare while, you’ll come across a high performing therapist to employ. If this happens to you, consider yourself lucky but don’t expect it to happen again any time soon.

I’m not saying this because there aren’t many high performing therapists out there.

Quite the contrary. There are. They’re simply not out there waiting to be employed by you. They’re either already working for a great business with a great mentor (employer), loving their job and earning high productivity incentives or they’re planning to do their own thing; opening up their own business.

So, what defines high performing therapist?

70

Beauty Biz Year 12 Issue 4

Well here is how a high performer starts. First and foremost, she loves what she does. She’s in this industry for all the right reasons and she’s committed to be the best that she can be. As much as her personal life is important to her, so is her working life. It’s more than just a pay cheque to her.

Because of this, she takes her education seriously. Beyond her formal studies, her interest in increasing her knowledge is strong.

She knows her skin anatomy. She understands skin ingredients and how they affect the skin. Her

hands are skilled through practice and repetition.

Even if she’s fresh out of school, at the interview she’ll be confident in answering your questions….

“Tell me the benefits of Vitamin C” “Is microdermabrasion for everyone?”

“What’s the difference between dry skin and dehydrated skin?”

“What’s the difference between a cosmeceutical and a professional skin care range?”

“If an ex-smoker who hasn’t looked after the skin, asked you to advise her, what would you recommend?”

“What’s your personal skin regime?”

Now beyond the fundamentals, a therapist becomes a high performer because she’s mastered the following: Consultations – a high performing therapist knows how to conduct an effective skin consultation and write up a results-driven treatment and homecare plan. She also knows how to deliver that prescription in a way that a client will engage and commit.

“CONTRARY TO POPULAR BELIEF, A THERAPIST DOESN’T COME OUT OF SCHOOL A HIGH PERFORMING THERAPIST. THE GOOD ONES, THE RIGHT ONES, COME OUT PASSIONATE AND RARING TO GO.”

Upsell and Cross Sell – a high performing therapist is able to identify opportunities to upsell and cross sell a client to products and treatments that will enhance the result the client is after.

She’ll do it in such a way that the client never sees her as pushy but rather as thorough and effective.

Follow ups – every high performing therapist does not end her client servicing at the end of the appointment but rather knows that true engagement and commitment from her client will come through her following up her clients beyond the appointment.

Sells programmes of treatments – a high performing therapists knows that a single treatment is not the solution to any client’s skin concern and therefore will not allow her client to have such expectations but rather will effectively convey the importance of having a course of treatments (or two), followed up by monthly maintenance treatments.

Comes up with a strategy before every appointment visit – Last but certainly not least, a high performing therapist doesn’t turn up to every client appointment as though she’s taking a fast food order over the counter but in fact prepares for every appointment to secure the ultimate skin outcome for her client and a high level productivity for her employer.

Rebook and Prebook – a high performing therapist understands and can effectively convey to her client that the only way she is going to get the results she’s paying for and seeking, is by booking the treatments at the right time intervals and not haphazardly. In the case of a treatment programme (course), she knows that prebooking all the treatments in advance is necessary.

Contrary to popular belief, a therapist doesn’t come out of school a high performing therapist.

The good ones, the right ones, come out passionate and raring to go. The right salon will coach her, train her and mentor her through high performance. The right salon will train her to write and sell effective prescriptions, upsell and cross sell appropriately, rebook and prebook, sell programmes of treatments, follow

up and strategise her client’s appointments and outcomes.

If you want a high performing therapist in your employ, stop looking for her to have been coached, trained and mentored by someone else. As I said before, she’s already happy in her job and has no intention to leave. Why would she? She has job satisfaction, a great employer and is being handsomely rewarded for her efforts and above-target productivity. The only time you might score her (and that’s the rarity of it all) is if she moves locations and you happen to be the lucky one offering a job where she’s moving to.

And even then….if you can’t offer her everything her previous employer offered, including being a part of a high performance team, she won’t be interested in working for you. Her standards are too high. Her standards is what made her achieve high performance levels.

Or, if she is leaving her fabulous previous employer, it’s to do it all for herself. In her own business.

You want a high performer? Develop her. Start by making sure you have the right person and then develop her YOUR WAY. When you do this, your staff retention will be strong and when the rare high performer is looking for a job, your business will shine as the right salon of choice to work in.

Brigitte Benge, from CREAM Solutions has a long standing and irrefutable reputation for training therapists to high performance and coaching salon owners to strong and effective leadership. To find out more, visit www.creamsolutions.co Beauty Biz Year 12 Issue 4

71

>

BUSINESS

LEADING VERSUS MANAGEMENT

By Jay Chapman

People leadership and people management are two very different beasts. The old-fashioned management style of carrot and stick is dead and gone. It’s based on an ancient analogy of a donkey. If you dangle a carrot in front of your donkey, he’ll move forward. You have a stick ready to whip him up if he slows down. t’s all about reward and consequence but it simply doesn’t work in the modern world, and definitely not in a salon, clinic or spa setting. Here’s why. Eventually, your donkey will work out that the carrot is never within reach. And as your donkey gets conditioned to the whipping, you’ll need to flog harder and harder to keep him moving.

And, obviously, your team members are not donkeys! They’re real people with professional skills, emotions and opinions. Why would you crush their spirit and drive with a tired old carrot and stick framework?

Let’s get something clear: effective people leadership is a simple concept. It’ll eventually develop and feel more natural. You just need to learn the principles, then hone and polish your people leadership every day.

Here I share my go-to leadership qualities, based on the leadership versus management principle. When you choose to lead your salon, clinic or spa team from the top down (rather than manage them from the side), you’ll see 72

Beauty Biz Year 12 Issue 4

incredible improvement in team engagement and motivation.

REWARDS VERSUS CARROTS

My coach David has always told me: find out what they want, go and get it and give it to them!

So simple, yet we miss it.

Carrots aren’t going to cut it. Money is only one way to reward your team. Finding out what motivates your team – and knowing it might differ for every individual – is your job. How? They leave clues and when you switch on your radar with a leadership mindset, you’ll soon pick-up on what tickles their fancy.

REALLY COMMUNICATING VERSUS RADIO SILENCE

Communication is the response you get. If you’re not having weekly one-on-one meetings with each team member to check in, you’re not giving yourself the best chance to grow. I’m not talking about a quick chat during a rushed lunch break or over the reception counter. Schedule private

sit-down one-on-one meetings to discuss last week and the week coming. Solve their problems and shine on them.

PLANNING VERSUS FREE RANGING

Gen Ys and millennials want to be a part of your plan. They need direction and will thrive when you give them and endpoint to work towards.

Firstly, you need to have a plan and goals yourself. You’re the mothership and should be painting the picture of where you’re going in business. Share your vision. If you don’t have a plan yet, involve your team in the direction and decision-making process. When they help come up with solutions, they own the future with you.

ACCOUNTABILITY VERSUS LETTING THEM FLY SOLO

Almost everyone has a gym membership but not everyone goes. But if you had set days to meet your friends at gym, you’d probably turn up!

Because no one wants to intentionally let others

down. This is accountability. It’s human nature to take the path of least resistance and if no one else is in on your plan, chances are you’ll slip.

Keeping your team accountable earns your respect and gets results.

SERVING UP FEEDBACK VERSUS RELYING ON GUESSWORK

Feedback is fertiliser and the sooner you get used to giving it out, the sooner your team will thrive receiving it. In the past, I’ve employed team members who don’t even like receiving positive feedback! It makes them blush and feel uncomfortable. Get them used to it. Get you used to giving it. Our younger workforce needs more feedback then ever and your job is to dish it out more often than you think!

RESOLUTION VERSUS CONFLICT

We’re not all cut from the same cloth. We each have different values and beliefs and this can be a recipe for butting heads. One of your roles within your team is resolving conflict. Prevention

is better than cure.

In your next team meeting, lead an open discussion and form a plan together around the steps to resolve conflict. Remember, involve the whole team in your plan so they’ll take ownership and responsibility for the solution.

Together, formulate a plan for dealing with conflict effectively when it pops its head up next.

And trust me … it will.

LEADING BY EXAMPLE VERSUS DRAGGING YOUR TEAM DOWN

We take on the mood and attitude of others.

Humans are like sponges. Think about it: we’re so empathetic that we even take on friends’ quirky habits and accents. The same goes with performance and attitude. When you opened or bought your salon, you signed up to be a leader whether you like or it not.

You need to bring your A game every day and lead by example. You can’t and shouldn’t expect your team to be high performing superstars if your influence isn’t on point. It only takes one

drainer to drag an entire team down so nip it in the bud and ask yourself: Am I being the best role model I can be for my team?”

Are you nailing or failing any of these areas?

Let’s be honest here! We need to work harder on ourselves than anyone else. The best place to start is with you. You need to appreciate that leadership is a skill, something that evolves and changes as each generation’s needs do.

We spend a substantial amount of money on technical education in our industry and rightly so, but nowhere near enough on our leadership and business skills. The best news is that you are the problem and you are also the solution. Get busy!

Jay is a specialist ZING salon coach. For more salon wisdom, email ZING at jay@ zingcoach.com.au or visit the ZING website: www.thezingproject.com.au

Beauty Biz Year 12 Issue 4

73

BUSINESS

>

FREEDOM SUITES

PIONEERING THE RETAIL CO-WORKING IN BRISBANE

Freedom Suites, a co-working community for hair and beauty freelancers will be opening its second Brisbane site in Stones Corner in October, after committing to a 342sqm property on a 10-year lease.

The concept, whilst new to Australia, is already well established overseas and has achieved great success in North America.

Freedom Suites’ first site at Caxton Street in Paddington is 95 per cent full after 12 months of operation, with the third site already planned for Everton Plaza and expected to open in November this year.

Rebecca Randle, Managing Director of Freedom Suites discovered the model whilst travelling the US and recognised the huge potential in Australia. Her plan is to open 15 sites nationally over the next three years.

“Our Stones Corner location is the first on the Brisbane’s southside and will be double the size of Caxton Street with 19 rooms,” said Ms Randle. “We lease a large space which does not necessarily require retail frontage – a high percentage of our freelancers are already established.

“We build a high quality, expensive fitout and are therefore in it for the long term. The Stones Corner site design will be a blend between Industrial and Contemporary Manhattan Loft 74

Beauty Biz Year 12 Issue 4

with polished concrete floors, exposed brick, wood, granite, glass and steel.

“This location was chosen because it is a hub of hair and beauty salons and only 10 mins from the CBD and 15 mins from two major shopping centres – Carindale and Garden City. It is predominately residential, restaurants and H&B services - a great sign that it is a place where our freelancers would want to work,” said Ms Randle.

The subject property features a 342sqm floorplate and is located within a busy retail strip at 392 Logan Road in Stones Corner. Harry Dever from Colliers International negotiated the 10-year lease deal with a 5-year option.

“Being positioned in a high traffic location of mixed-use retail, and offering a flexible tenancy configuration this site attracted gym and Pilates operators, as well as restaurant and café operators,” said Mr Dever. “Freedom Suites

is the perfect business for the location as they complement the retail mix and will inject more life into the precinct.”

Freedom Suites each location consists of 10 to 20 high quality, lockable, boutique salon suites which are available for freelancers to rent on a monthly or yearly basis, full time or part time, with no lengthy lock-in contracts, personal guarantees and hefty upfront costs. The ongoing weekly cost for a suite starts from $495. All suites come fully equipped, ready for freelancers to move in and start working from day one. They are available with 24/7 access, and can be customised so the freelances can build their own brand, and choose their own product, services and prices.

For more information visit www.freedomsuites.com.au

SWISS MADE PROFESSIONAL BIOTECH SKINCARE NEEDLE-FREE MIMIC WRINKLE CORRECTION

BEFORE

AFTER

NEEDLE-FREE MIMIC WRINKLE CORRECTION

BEFORE

AFTER

NEEDLE-FREE EYEBROW LIFTING

BEFORE

AFTER

UNIQUE PREBIOTIC THERAPY NORMAILISING STRATUM MICROBIUM

BEFORE

AFTER

Meder Beauty Science is a brand of professional cosmetics. We offer topical, non-invasive, very effective solutions to beauty professionals. We provide the best training experience so anyone can become a Meder Specialist. Certified professionals use Meder Beauty Science solutions in their daily practice with visible results and ultimate customer satisfaction.

Contact Spectrum Science & Beauty on 1300 766 198

Get The Look

With Berrywell Eyebrow and Eyelash Tint

Berrywell Eyebrow and Eyelash tint is designed to enhance the lashes and brows - creating more expressive eyes and voluminous brows.

Available in 7 vivid and intense colours: Black 15ml Blue Black 15ml Brown 15ml Light Brown 15ml Blue Blue 15ml Graphite 15ml Chestnut 15ml

BW01 BW02 BW03 BW04 BW05 BW06 BW09

Activator 61ml Papers 96 Pieces Eyelash Mixing Bowl

BW07 BW08 BW12

Contact M&U Imports for full product details www.muimports.com.au | Phone (03) 9555 1533

Hairdressing and Beauty Supplies