Beauty Biz year 12 issue 5 by Mocha Group

The Essential Business Guide for Salons and Spas

Year 12 Issue 5

HOW INNOVATION IS DRIVING THE SUCCESS OF

IMAGE SKINCARE

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IMAGE NOW, AGE LATER

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over 10 different types of stem cells

potent fusion of anti-ageing peptides

15 nourishing antioxidants

brightening agents

6 synergistically balanced complex blends

soothing organic aloe vera

new!

phyto-nature firming serum Doubles skinâ&#x20AC;&#x2122;s luminosity and minimises the appearance of fine lines after just 1 application.

Photography by Anna Pogossova.

For more information, call 1800 659 118 or visit dermalogica.com.au.

a serum for every skin concern repair by night overnight repair serum

retexturise and revitalise multivitamin power serum

drop dryness phyto replenish oil

clear acne and ageing AGE bright clearing serum

even skin tone c-12 pure bright serum

ditch dullness biolumin-c serum soothe sensitivity ultracalming serum concentrate TM

new!

target wrinkles phyto-nature firming serum

@dermalogicaAUS

REASONS why others’ are joining REASONS why others’ are joining It’s launched to rave reviews, here’s what others are saying: Dr Tijion Esho Cosmetic Doctor, Cosmetic Doctor on TVs “This morning” Harper’s Bazaar Best Doctor in London Tatler IT List Owner Esho Clinic, UK “Loving the new Dermapen 4 ergonomic design and LCD Screen, “My first reaction was ‘wow’ ... I fell in love with it... because of how easy the glide was and how powerful it is in comparison to other devices.”

UPGRADE TODAY

Per Hedén Associate Professor in Plastic Surgery and founder of the Akademikliniken plastic surgery hospital chain in Scandinavia BTS Institutor & Chairman “Micro-needling is a useful and complimentary technique too many surgical procedures but also useful as a standalone method to improve the skin structure or in combination with lasers, HA fillers or botulinum-toxin treatments. DERMAPEN is the golden standard for micro-needling.”...

Mr Stene Marshall, Mr Stene Marshall, DermapenWorld DermapenWorld CEO and Creator CEO and Creator “It’s an honour to receive such a prestigious awards Dermapen 4 has been a culmination of years of research and development. Awards such as these make all the hard work worthwhile”

Full 7 Year Warranty

ACMTM Anti-Contamination Management. Unrivaled safety and protection guaranteed

Dual Power Function with “Turbo-Cut” Battery Charge

New Exclusive “ST” Scar Treatment Functions

RFID for automatic calibration. Bluetooth enabled connectivity

Original. Trusted. Australian

Dermapen 4 Award Winning Design

Learn more about 12 reasons to UPGRADE

visit: www.DermapenWorld.com/dermapen-4 or Contact an Authorised DermapenWorld Distributor visit: www.DermapenWorld.com/dermapen-4 or Contact an Authorised DermapenWorld Distributor

the the REVOLUTION REVOLUTION of of the theREVOLUTION REVOLUTIONof of What Whatmakes makesthetheDermapen Dermapen4 4thethebest best microneedling microneedling device device in the in the world? world? What Whatmakes makesthetheDermapen Dermapen4 4thethebest best microneedling microneedling device device in the in the world? world? There There is really is really no no magic magic about about it -itnew - new 16 needle 16 needle cartridge cartridge design design creates creates 104% 104% more more micromicroThere There is really is really no no magic magic about about it -itnew - new 16 needle 16 needle channels channels than than the the other other microneedling microneedling devices, devices, cartridge cartridge design design creates creates 104% 104% more more micromicrodigital digital motor motor with with AOVN AOVN speed speed is faster, is faster, which which channels channels than than the the other other microneedling microneedling devices, devices, allows allows for for a better a better healing healing response response and and rapid rapid digital digital motor motor with with AOVN AOVN speed speed is faster, is faster, which which results, results, pain pain free free safer safer treatments. treatments. allows allows forfor a better a better healing healing response response andand rapid rapid results, results, pain pain free free safer safer treatments. treatments.

7 year 7 year warranty warranty 7 year 7 year warranty warranty

Securing Securing your your long long term term investment, investment, onlyonly Dermapen Dermapen 4 4 comes comes with with ayour unbeatable along unbeatable 7 investment, year 7 investment, year warranty; warranty; Including Including parts parts Securing Securing your long term term onlyonly Dermapen Dermapen 4 4 andcomes and labour, labour, transferable transferable and and unrestricted, unrestricted, backed backed comes with with afully unbeatable afully unbeatable 7 year 7 year warranty; warranty; Including Including parts parts by DermapenWorld DermapenWorld -transferable The - The Original, Original, Trusted, Trusted, Australian Australian andby and labour, labour, fully fully transferable and and unrestricted, unrestricted, backed backed Innovators Innovators of the of the genuine genuine Dermapen. by by DermapenWorld DermapenWorld - The - Dermapen. The Original, Original, Trusted, Trusted, Australian Australian Innovators Innovators of the of the genuine genuine Dermapen. Dermapen.TM

TheThe Safest Safest Device Device Ever Ever - ACM - ACMTM TM TM TheThe Safest Safest Device Device Ever Ever - ACM - ACM

With With zero zero drag, drag, andand guaranteed guaranteed to prevent to prevent ANY ANY backflow backflow of fluids, of fluids, the the expertly expertly engineered engineered medical medical grade grade Anti Anti With With zero zero drag, drag, andand guaranteed guaranteed to prevent to prevent ANY ANY backflow backflow ontamination ontamination Mechanism Mechanism (with (with Build Build in Fluid ingrade Fluid Guard) Guard) hashas of fluids, of fluids, thethe expertly expertly engineered engineered medical medical grade AntiAnti been been designed designed soMechanism even so even under under challenging challenging conditions, ontamination ontamination Mechanism (with (with Build Build in Fluid inconditions, Fluid Guard) Guard) hashas nothing nothing will will penetrate penetrate its protective its protective barrier. barrier. It’s It’s thethe been been designed designed so even so even under under challenging challenging conditions, conditions, ultimate ultimate in cross in cross contamination contamination prevention. prevention. nothing nothing will will penetrate penetrate its protective its protective barrier. barrier. It’s It’s thethe ultimate ultimate in cross in cross contamination contamination prevention. prevention.

Dual Dual Power Power Operation Operation Dual Dual Power Power Operation Operation

Dermapen Dermapen 4 offers 4 offers an Advanced an Advanced Lithium Lithium Turbo-Cut Turbo-Cut battery battery system. system. This innovation innovation now performs performs at the at the same same level level Dermapen Dermapen 4This offers 4 offers an Advanced an now Advanced Lithium Lithium Turbo-Cut Turbo-Cut battery battery With With more more choices choices for for manoeuvrability, manoeuvrability, as as mains mains power. power. system. system. ThisThis innovation innovation nownow performs performs at the at the same same level level portability, convenience convenience and and power, power, practitioners practitioners cancan nownow as portability, as mains mains power. power. With With more more choices choices for for manoeuvrability, manoeuvrability, choose choose their their preferred preferred source source of operation. of operation. Dermapen Dermapen 4can also 4 now also portability, portability, convenience convenience and and power, power, practitioners practitioners can now operates operates on traditional on traditional mains mains power. power. choose choose their their preferred preferred source source of operation. of operation. Dermapen Dermapen 4 also 4 also operates operates on traditional on traditional mains mains power. power.

Dedicated Dedicated Scar Scar Treatment Treatment Settings Settings Dedicated Dedicated Scar Scar Treatment Treatment Settings Settings

Dermapen Dermapen 4 is 4 the is the only only microneedling microneedling device device with with a a dedicated dedicated scar and and protocols protocols for for revision revision ofwith deep, ofwith deep, Dermapen Dermapen 4 scar is 4setting the issetting the only only microneedling microneedling device device a a atrophic atrophic scars; scars; including including surgical, surgical, burn burn contracture, striae striae dedicated dedicated scar scar setting setting and and protocols protocols forcontracture, for revision revision of deep, of deep, and and post-acne post-acne scars. scars. Needle Needle penetration penetration cancan now now be be atrophic atrophic scars; scars; including including surgical, surgical, burn burn contracture, contracture, striae striae increased increased up up to 3.0mm. to 3.0mm. AOVN AOVN technology, technology, automatically automatically andand post-acne post-acne scars. scars. Needle Needle penetration penetration cancan now now be be calibrates calibrates theup the motor motor speed, speed, pressure pressure andand penetration penetration for for increased increased up to 3.0mm. to 3.0mm. AOVN AOVN technology, technology, automatically automatically targeted targeted precision. precision. Nospeed, No dragging. dragging. No No pulling pulling of penetration the of the skin. skin. calibrates calibrates the the motor motor speed, pressure pressure and and penetration for for targeted targeted precision. precision. No No dragging. dragging. No No pulling pulling of the of the skin. skin.

Less Less Pain, Pain, Greater Greater Patient Patient Comfort Comfort Less Less Pain, Pain, Greater Greater Patient Patient Comfort Comfort

As As thethe world’s world’s onlyonly microneedling microneedling penpen featuring featuring AOVN4, AOVN4, there’s there’s faster faster oscillation oscillation for for more more comfortable comfortable treatments treatments - As As thethe world’s world’s only only microneedling microneedling pen pen featuring featuring AOVN4, AOVN4, Save Save time time and and money money - nofor - numbing nofor numbing cream cream required. required. there’s there’s faster faster oscillation oscillation more more comfortable comfortable treatments treatments - Save Save time time andand money money - no- numbing no numbing cream cream required. required.

Find Find outout more more about about thethe Dermapen Dermapen 4 Needle 4 Needle options... options... Find Find outout more more about about thethe Dermapen Dermapen 4 Needle 4 Needle options... options...

Rapid Rapid Results Results - Dermapen - Dermapen 4 4 New New technology technology sets sets thethe Standard Rapid Rapid Results Results - Dermapen - Dermapen 4Standard 4 W WNew New technology technology sets sets thethe Standard Standard 1. Generating 1. Generating 1920 1920 holes holes perper second, second, thethe Dermapen Dermapen 4 4 W W

generates generates 47.69% 47.69% more more holes than than the the Dermapen3, Dermapen3, 1. Generating 1. Generating 1920 1920 holes holes perholes per second, second, the the Dermapen Dermapen 4and 4and 104% 104% more more micro micro channels channels than than other other microneedling microneedling generates generates 47.69% 47.69% more more holes holes than than thethe Dermapen3, Dermapen3, andand devices. devices. The The extra extra 620 620 holes holes forge forge superior superior fractional fractional 104% 104% more more micro micro channels channels than than other other microneedling microneedling channels channels to your to your patient’s patient’s skin skin which which allows allows forfractional for a fractional better a better devices. devices. The The extra extra 620 620 holes holes forge forge superior superior healing healing response response and and faster faster results results your your patients patients will channels channels to your to your patient’s patient’s skinskin which which allows allows for for a better a will better notice. notice. healing healing response response andand faster faster results results - your - your patients patients willwill

notice. notice. 2. With 2. With its its 16 16 medical medical grade grade stainless stainless steel, steel, gamma gamma sterilized sterilized 33 33 gauge gauge needles, needles, oscillating oscillating at up at up to 120 to 120 rpsrps 2. With 2. With its its 16 16 medical medical grade grade stainless stainless steel, steel, gamma gamma (7200rpm), (7200rpm), the Dermapen4 Dermapen4 initiates initiates more more pathways pathways forrps for sterilized sterilized 33 the 33 gauge gauge needles, needles, oscillating oscillating at up at up to 120 to 120 rps product product delivery delivery and and stimulation stimulation than than any any other other micromicro(7200rpm), (7200rpm), thethe Dermapen4 Dermapen4 initiates initiates more more pathways pathways for for needling needling device device on the on the market market today. today. product product delivery delivery and and stimulation stimulation than than anyany other other micromicro-

needling needling device device on the on the market market today. today. 3. The 3. The newnew algorithm algorithm of the of the Dermapen4 Dermapen4 needle needle cartridge cartridge design design combined combined with with the the splayed splayed scalloped scalloped treatment treatment 3. The 3. The newnew algorithm algorithm of the of the Dermapen4 Dermapen4 needle needle cartridge cartridge service service allows allows forwith for smooth, smooth, painless painless gliding gliding across across thethe design design combined combined with thethe splayed splayed scalloped scalloped treatment treatment surface surface of your of your patient’s patient’s skin skin - painless while - while also also ensuring ensuring thethe the service service allows allows for for smooth, smooth, painless gliding gliding across across the meso-glide™ meso-glide™ is delivered is delivered with with superior superior infusion infusion of fluid of fluid surface surface of your of your patient’s patient’s skinskin - while - while alsoalso ensuring ensuring thethe dynamics dynamics never never before before achieved. achieved. meso-glide™ meso-glide™ is delivered is delivered with with superior superior infusion infusion of fluid of fluid

dynamics dynamics never never before before achieved. achieved. 4. There 4. There areare many many other other unique unique features features of of thethe newnew Dermapen4 Dermapen4 needle needle cartridge, cartridge, including including Safety Safety First First 4. There 4. There areare many many other other unique unique features features of of thethe new new TM TM - Dermapen4 -ACM ACM - needle -Anti-Contamination Anti-Contamination Mechanism, Mechanism, RFID RFID Dermapen4 needle cartridge, cartridge, including including Safety Safety First First capabilities, Superior AOVN AOVN technology, technology, … … TM TMSuperior - capabilities, -ACM ACM - -Anti-Contamination Anti-Contamination Mechanism, Mechanism, RFID RFID capabilities, capabilities, Superior Superior AOVN AOVN technology, technology, … …

And And much much more... more... And And much much more... more...

Digital, Digital, bluetooth, bluetooth, automatic automatic updates... updates... It goes It goes on...on... Digital, Digital, bluetooth, bluetooth, automatic automatic updates... updates... It goes It goes on...on... With With Dermapen Dermapen 4 you’re 4 you’re notnot justjust investing investing in ainpen, a pen, thisthis is is a genuine a genuine risk-free risk-free practitioner practitioner investment investment With With Dermapen Dermapen 4 you’re 4 you’re notnot justjust investing investing in ainpen, a pen, thisthis is is securing securing your your practice practice a robust a robust profit profit centre. centre. a genuine a genuine risk-free risk-free practitioner practitioner investment investment securing securing your your practice practice a robust a robust profit profit centre. centre. To Learn To Learn more, more, visitvisit DermapenWorld.com DermapenWorld.com or contact or contact an an Authorised Authorised DermapenWorld DermapenWorld Distributor. Distributor.or contact To Learn To Learn more, more, visitvisit DermapenWorld.com DermapenWorld.com or contact an an Authorised Authorised DermapenWorld DermapenWorld Distributor. Distributor.

SILKY ROLLS

LASH LIFT STARTER KIT

Create Defined & Noticeably Beautiful Lashes Make your lashes appear longer, fuller & lifted. Fantastic alternative to extensions. Your lashes will remain curled for months. Your Silky Rolls Starter Kit Contains* 1 x Silky Primer 20 x Cotton Pads 1 x 5ml Silky Rolls Glue 12 x Silicon Pads (Moulds 4 x S, 4 x M, 4 x L) 24 x Disposable Palettes 10 x Step 1 Lifting Lotion Cream Sachets 10 x Step 2 Setting Lotion Cream Sachets 20 x Microbrushes 10 x Wooden Lifter Tools 1 x 10ml Serum *Kit Components Sold Separately PROFESSIONAL USE ONLY

(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

SILKY ROLLS INSTRUCTIONS

Using primer & cotton pad cleanse lashes & around eyes. Select silicon pad.

Using wooden lash lifter tool, curl on to pad.

With microbrush apply carefully to eyelashes (do not get in eye).

Squeeze Step 2 Setting Cream on to a disposable palette.

Apply glue to back of silicon pad and adhere to upper eyelid.

Separate lashes and ensure correct placement.

Wait up to 15 minutes (10-13min for thin or weak lashes).

With microbrush apply carefully to eyelashes (do not get in eye). Wait up to 15 minutes (10-13min for thin or weak lashes).

Apply glue to front of silicon pad.

Squeeze Step1 Lifting Cream on to a disposable palette.

Using primer & cotton pad, wipe lashes clean from bottom to top.

Remove silicon pad & clean around eye with primer.

Before After After Care - Use the serum daily after showering to nourish eyelashes.

(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

www.professionalbeautysolutions.com.au

CONTENTS

ON THE COVER

DERMAL AESTHETICS

MAKE UP

18 The Forefront of Skincare Innovation – Professional Beauty Solutions

32 Smart Tanning By Marissa Warren

54 Palladia Australia Launch

34 Inflammation, Bane or Boon By Stefanie Mila

REGULARS

36 Smoother Operator – DermaplanePro

NAILS

12 Editors Letter 20-21 Industry News

EVENTS

60-63 Xmas Shop

38 Beauty Expo Ends on a High

FEATURE 14 Brows on Fleek By Clare Lamberth 16 Against All Odds By Clare Lamberth

56 Are Your Nail Practices Making Your Clients Sick By Sarah Haley 58 Mermaid Manicures

40 Face2Face Makeup Awards

42 Centre Stage for Aussie Icon

64 Get Social Fit Before 2020 By Clare Lamberth

INTERNATIONAL

SOCIAL SPOTLIGHT

44 Six Senses Spa – Vietnam

22-25 Winners Announced – ABIA Wrap Up

67 Nothing Works Like Networking By Julie Cross

26 A Hat Trick for Rebecca Miller & La Bella Medispa

48 5 Tips to Hot Summer Brows with Kelley Baker

2019 ABIA WINNERS

28 ABIA Hall Of Fame – Faye Murray 30 Mocha Angels Humanitarian of the Year – Samuel Johnson

LASHES & BROWS

46 A Golden NYFW for Graft A Lash

50 A Lash (or two) Above the Rest

2019 AMIA WINNERS

52 Make Up Artist of the Year – Cassie Harris

BLOG SPOT

66 Rebels with a Cause By Paul Frasca

68 Love Your Competition By Elle Wilson

BUSINESS 70 Make Christmas 2019 the Best Ever By Faye Murray 72 Why Your Staff Won’t Sell Retail By Kym Krey 74 Conquering Fear for Excellent Leadership By Daniel Tolson

ULTRA DARK 16% ACTIVE

VIOLET BASE 20 spray tans per bottle!

5 full body DIY tans!

v i s i t w w w. n a ke d t a n . c o m . a u o r c a l l t o d a y 1 3 0 0 3 6 5 6 8 3 f o r m o r e i n f o.

Beauty Biz PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Clare Lamberth clare@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Clare Lamberth Marissa Warren Stefanie Mila Kelley Baker Sarah Haley Paul Frasca Julie Cross Elle Wilson Faye Murray Kym Krey Daniel Tolson

Editor’s Editor’s Note Well, that’s a wrap for the Australian Beauty Industry Awards for another year, and what a night it was. Our most significant, and might I say BEST, ABIA’s yet. Over 630 guests graced the Grand Ballroom of the Star in Sydney, on Sunday the 25th of August, for our industry’s night of nights. The Oscars of the Beauty Industry. There were tears, laughter, much celebration and some of the hottest onstage pashing we’ve ever seen. We celebrated a year of incredible achievements by so many well-deserving individuals, teams and businesses. Thank you to everyone who came along to support each Finalist and our industry at the ABIA’s. You all looked so beautiful on the night. As my first ABIA’s as Editor of Beauty Biz Magazine, it was such a treat to meet so many of you in person for the first time over the Expo & ABIA weekend. Check out the features in this issue which recognise our Hall of Fame, Makeup Artist of the Year and Director, State & Australian Salon of the Year 5 rooms or more recipients. By far, the standout moment for me was presenting Samuel Johnson with the Mocha Angels Humanitarian Award. Along with Rex Silver from Silver Hairdressing and Garage Barbershop, not to mention our editor of Barbershop magazine, and Karen Formosa, Ultra Essence, we were all able to recognise the incredible commitment Sam has tirelessly given to Love Your Sister over the last seven years and it was a moment I’ll never forget. On behalf of the hair and beauty industry, Rex, Karen and I presented Sam with our Pyjama Day fundraising cheque for $52, 228. This brings the Mocha Angels combined 18/19 Pyjama Day fundraising efforts to over $100K.

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING APN

PUBLISHED BY

A reminder to all that the inaugural Beauty Squad 2020 is now open for entry! Beauty Squad is a team of 4 rising stars of our industry under the age of 35, who will be given the opportunity of their careers to be nurtured, trained and mentored to succeed beyond expectation in their chosen field. Best yet it’s open to ALL Beauty Therapists. You can self-nominate and chances to win are equal no matter where you’re at in your career. Beauty Squad Team Members will spend 3 days in the Beauty Squad House following the Melbourne Beauty Expo and in addition to mentoring, be showered with gifts from our generous sponsors – inskincosmedics, Dermapenworld, Naked Tan, Palladio Beauty and ellebanna. Beauty Squad positions are going to become highly coveted additions to your resume and bio. We’ve made it easier than ever for you to enter by giving you the judging questions ahead of time. I can’t wait to see who makes our very first Squad and the growth each Squad member experiences. Follow @BeautyBizMagazine & @AusBeautyIndustryAwards on Instagram and Facebook for the entry link and latest Beauty Squad updates.

mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2019 mocha publishing All rights reserved.

This issue we also get you ready for Christmas and 2020 with tips to get your Social Media in shape, our ABIA Hall of Fame Recipient, Faye Murray, helps get your minds set right for Christmas and sister magazine Hair Biz Editor and Business Coach Kym Krey shares how to overcome challenges with your staff retailing. We celebrate our first 3 ABIA award winners, Faye Murray, Rebecca Miller and Cassie Harris and hear from 2 of our Nail industry experts on avoiding overexposure and starting a business from scratch. Your favourite suppliers also give us a peek at their favourite Christmas Gifts and Sets in our special Christmas Edition of Shop. I wish you all a busy and prosperous lead up to Christmas and hope you plan some well earnt celebration and R&R time with your team over the silly season. Yours in healthy skin,

Clare xo Clare Lamberth, Editor

Proudly owned by Mocha Publishing

Beauty Squad 2020

A brand new Mocha initiative for Australian Beauty Therapists! THE 4 LUCKY SQUAD MEMBERS WILL WIN

3 day stay in the BEAUTY SQUAD HOUSE post MELBOURNE BEAUTY EXPO 2020 Individual and team exposure in Beauty Biz Magazine A free ticket to the 2020 Australian Beauty Industy Awards Winners Trophy presented at 2020 Australian Beauty Industry Awards Personalised prizes from each Sponsor

MUST BE 35 AND UNDER TO ENTER. TERMS AND CONDITIONS APPLY.

OPEN FOR ONLINE ENTRY 30th September 2019

FINALISTS ANNOUNCED 13th January 2020

DEADLINE FOR ENTRY 9th December 2019

WINNERS ANNOUNCED 24th February 2020

OPEN FOR ENTRY NOW!! www.australianbeautysquad.com.au

FEATURE

BROWS ON FLEEK By Clare Lamberth

You’d have to have been sleeping under a rock to not know that Celebrity Brow Queen, Kelley Baker, recently toured Australia. Charged with the care of such high profile Brows including the Kardashians, Cardi B and Desi Perkins, to name just a few, Kelley has forged a reputation of realness and excellence, and her brow techniques are highly sort out across both social and the world. Hosted by Otto Mitter and the team from Ex-Import, LA-based Kelley Baker, toured 3 Australia cities over 12 days including Masterclasses at the Sydney Beauty Expo, in Melbourne and on the Gold Coast, teaching her converted techniques. Kelley announced during her tour the launch of her new Peptide Brow & Lash Growth Serum, the latest edition to the KelleyBaker®️ Brow product line, and shared her upcoming distribution collaboration with Ex-Imports, distributor of Elleebana, which aims to launch in Australia very soon. We caught up with the team from Ex-Imports to learn more about Kelley’s #Browstralia tour

HOW DID THE COLLABORATION BETWEEN EX-IMPORTS AND KELLEY BAKER BROWS HAPPEN?

One word…INSTAGRAM! Never underestimate the power of social media. It came to Elleebana’s attention that the Kelley Baker Team were using Elleebana lash lift products when they began tagging #elleebana in their posts. We reached out to acknowledge how excited we were that they loved the product 14

Beauty Biz Year 12 Issue 5

and the conversations started. Otto planted the ‘Australian Tour’ seed and Kelley jumped at the chance.

HOW LONG WAS KELLEY OUT IN AUSTRALIA FOR?

The Kelley Baker Team was here for 12 days. Kelley Baker, along with Natalie (best friend and assistant) and Tory-Lyn (KBB salon brow queen), touched down in Sydney on the 22nd August in preparation to kick-off the tour with an exclusive Masterclass at the Australian Beauty Expo. From there, we travelled to Melbourne for a Masterclass at Crown Casino on 28th September and then wrapped on Elleebana home soil, with a Gold Coast Masterclass on 1st September.

WHAT DID SHE DO WHILE SHE WAS HERE?

The tour was jam-packed. Our goal was to ensure that Kelley, Nat & Tory had an amazing Elleebana-style experience of Australia. It was their first visit down-under and we developed an itinerary to capture the essence of each masterclass city. The two day Sydney Expo, Saturday night afterparty and award presentation at the ABIA’s on Sunday evening, was a great way to set the scene and the pace for what the

rest of the tour would have in store. But, outside of the masterclass days we did get our tourist on! Whilst in Sydney, we visited Bondi Beach, took the ferry to Manly and lunched at Hugo’s before ending our Sydney tourist day watching fireworks over the opera house. The Melbourne leg included taking in the Hosier lane artworks combined with some epic shopping, amazing food and a day trip to Lancefield for a wine tour at Curly Flat Winery. Elleebana HQ is based on the beautiful Gold Coast, so we saved the best location until last (#biased). The KBB Team stayed at the Sofitel Broadbeach and fell instantly in love with the stunning location, beautiful beaches and the pristine weather the Gold Coast graciously turned on for us. High on Kelley’s wish-list before arriving in Australia was a koala visit, so Paradise Country Farm & Wildlife was kind enough to offer us an exclusive koala experience with and abundance of snuggly cuddles.

CAN YOU TELL US ABOUT THE CLASSES SHE HELD OVER THE EXPO WEEKEND?

The Sydney Masterclass was a super exclusive, hands-on experience restricted to just 11 students. The four-hour session saw Kelley present her tips and tricks to the room before

guiding the students personally as they applied her techniques on models themselves. On Expo Sunday, Kelley also presented a tutorial look and learn to over 100 expo guests. It was one of the highest tutorial attendance of the expo and again, the feedback was outstanding.

CAN YOU TELL US ABOUT THE CLASSES IN MELB AND THE GOLD COAST?

Catering for larger numbers than the Sydney Expo sessions, the Melbourne and Gold Coast classes saw Kelley deliver her #browbible to up to 75 students pr class, a camera displaying her every brow stroke to a big screen as she demonstrated on 3-4 models throughout the 5 hour sessions. Kelley offered salon tips, social media tricks and personal anecdotes of her journey as she waxed, plucked and filled brows to perfection. Nothing was off the table, everything from how her celebrity journey began to juggling family life, to managing employees was all offered off the cuff while she works and her candid nature left everyone beaming. She is an absolute DE LIGHT! Each Masterclass was followed up by an optional evening event where attendees were invited for cocktails and canapés as an opportunity to mingle with Kelley, Nat, Tory and Elleebana Director, Otto Mitter. Whether to pick their beauty brains further or just engage on a more personal level, thees functions were a wonderful networking tool and an incredibly enjoyable way to finish off the days.

WHAT FEEDBACK DID YOU HAVE FROM STUDENTS WHO TOOK PART IN THE CLASS OR ON THE DAY?

One crucial ingredient as to why Elleebana & Kelley Baker work so perfectly together, is a shared focus to ensure clients feel special and engaged on an individual level. The feedback from each and every attendee we have spoken to has been nothing short of positive. I think we are all still coming down from the KBB high and Elleebana are just so genuinely proud to have been able to offer an opportunity such as this to Australian beauty industry.

CAN YOU TELL US ABOUT EXIMPORTS BRINGING KBB TO OZ, ALSO WHEN YOU FORESEE THIS WILL LAUNCH?

We are unbelievable excited to be in talks at the moment with the KBB Team to offer their

products via Elleebana for ease of access. Now affectionately referred to as #KELLEEBANA, this is still a logistical work-in-progress, but you can bet your well shaped brows, you’ll be hearing all about it as soon as we are ready to launch!

CAN YOU TELL US ABOUT KELLEY’S BROW RANGE & WHAT MAKES IT SO DIFFERENT TO OTHER RANGES?

When it comes to product performance just like her brow shaping, Kelley is set on perfection. Unlike many cosmetic companies, Kelley does not put her name on products manufacturers bring to her. Kelley puts her name on products she has developed and uses herself at her salon. She spent years on colour and formula development as well as the engineering of her brushes selecting the highest quality vendors to partner with. Each and every product Kelley brings to market has been truly tried and tested at her salon to ensure they deliver exceptionally.

DOES KELLEY HAVE ANY INTENTIONS OF COMING BACK TO OZ IN 2020?

At this stage, we are still in de-brief mode and we haven’t confirmed dates for the next tour but she will be back!

WHAT WAS THE FAVOURITE PART OF HAVING KELLEY OUT HERE IN AUSTRALIA?

Apart from the KBB Team just being amazingly gorgeous souls to be around, the highlight fo both Elleebana and Kelley Baker Brows, was experiencing such a positive response from the attendees. Knowing every person took something positive away from the masterclasses to develop their skills further as brow artists was a measurement of success for us. However, additionally many made awesome networking contacts and developed stronger support networks and friendships within the industry, and that makes us so proud. Australia has so much talent within the industry and being able to offer opportunities such as this to develop our artist further is why we do what we do….and did we mention we love it! Visit www.eximports.com.au to register your interest in stocking Kelley Baker’s line of Brow products. Beauty Biz Year 12 Issue 5

FEATURE

AGAINST ALL ODDS By Clare Lamberth

ABIA award-winning salon owner, Linda Fenech, has been through it all. From being told she could never have children to discovering her daughter has Cerebral Palsy and leaving an abusive relationship, Linda has overcome all the odds.

She now actively works to treat children and young adults with disabilities in her clinic and has created a work environment that supports apprentices with special needs also. With this thoughtful workplace and owner in mind, Linda has deservedly been recognised as a finalist in the ‘Inclusive Employer of the Year Award’. Starting her apprenticeship in 1993 at the age of 15, she found herself in a unique position when at the age of 17 the salon she was working for decided to sell. “I went and spoke to my parents about lending me the money to buy the salon and the rest is history”, says Linda. Her salon Richmond Skin Fitness is located in Richmond New South Wales, employs 23 staff and offers hair and beauty services. I spoke recently to this special business owner about her journey so far and I must say it was inspirational to say the least.

Beauty Biz Year 12 Issue 5

YOUR DAUGHTER LUCY IS SO SPECIAL. CAN YOU TELL US ABOUT HER AND HER DIAGNOSIS?

At 7 months old my sister mentioned how floppy Lucy was (Lucy was my first and only child, my sister already had three). I took Lucy to our doctors the next day who said that Lucy was just a late bloomer. I went back after 8 months and pressed my concerns again and was referred to a paediatrician, who then referred me to a paediatric neurologist (took 2 months to get in), not much was said except Lucy had some delays and might be uncoordinated. That Friday afternoon at 4.58pm I received an email at work from the neurologist requesting an MRI at Westmead children’s hospital (as Lucy was young she would have to be sedated, hence the need for the MRI request). In the notes it said suspected Cerebral Palsy, the first time this word ever came up was on this form. I tried to ring the

specialist to no avail. So, I googled and then cried and cried. Imagine a whole weekend with no answers. The dream life I had envisioned had taken me on a different path and whilst beautiful, the unknown was scary. I have now made it my mission to help other parents, learn they are NOT alone. It took another 8 months to get in for the MRI (having to sedate Lucy by holding her down) to confirm the diagnosis of Bilateral Polymicrogyria Perisylvian with Cerebral Palsy. After this we were referred to Cerebral Palsy Alliance, where unfortunately our experience was not good or helpful – although I will say this is not always the case. We had a new trainee who knew less than I did, so I decided to tackle this myself. Researching what was available overseas and learning about

Brain Plasticity and new therapies and surgeries that were not only improving the quality of life for those suffering but increasing the child’s abilities. I am VERY pro early intervention and supporting parents, carers and siblings as well as those persons with different abilities. For therapy we do hydrotherapy/swimming three times a week, speech therapy, physiotherapy, occupational therapy and we are about to start hippotherapy (horse riding).

WHAT THERAPY/ SURGERY/ TREATMENTS HAS LUCY HAD TO UNDERGO IN HER SHORT LIFE?

Lucy has had to go under anaesthetic 3 times. These were for her MRI, Electromagnetic therapy and tonsils/adenoids removed as lungs are weak and gets pneumonia easily. We have had over 24 hospital stays. We do 6 therapies a week which cost $650 per week with NDIS covering $346 per week.

HOW HAS THIS AFFECTED YOUR BUSINESS AND WHAT CHANGES HAVE YOU HAD TO MAKE?

My business has suffered significantly as I am no longer in salon as much due to Lucy’s therapies, doctor’s appointments and hospital stays. My staff are a great support though and it’s forced me to empower them to run the business while I’m not able to.

YOU WERE RECENTLY ON CHANNEL 7 AND SPOKE WITH POLITICAL MINISTERS. CAN YOU TELL US WHAT THIS WAS FOR AND WHAT THE OUTCOME WAS?

I organised a roundtable meeting with past Minister of NDIS Paul Fletcher with 8 other mothers needing support. I also recently met with MP Bill Shorten to discuss changes desperately needed to the healthcare system. I try and help as many families as I can by advocating for them and sitting in on the NDIS planning meetings. I was recently asked by Channel 7 who heard about how I advocate for people to tell my story.

YOU’VE BEEN THROUGH A TOUGH TIME YOURSELF ON TOP OF HAVING A HIGH NEEDS CHILD. CAN YOU SHARE WITH US THE CHALLENGES YOU HAVE FACED? I’ve had a few horrible years, as lots have and as a result struggle with anger or negativity. I lost my Dad to an aggressive form of Lung Cancer, dealt with abusive partners which caused my mental health to deteriorate significantly. I have had a myoectomy to removed growths in my uterus, 6 large ones ranging from 4cm to 12cm, then a thyroidectomy to remove another at 4cm. All this while caring for Lucy as a single Mum. I’ve had to rally a village around me to help get me through, and I’m certainly not out of the woods yet, but every day is a step forward and I know I’ll get through it with Lucy inspiring me.

YOU’VE INCLUDED A CHILDCARE SERVICE IN YOUR SALON? CAN YOU TELL US MORE ABOUT THIS? After I had Lucy and became a single mum, I then discovered how hard it was as a mum to have salon services done, especially if your child had higher needs. It was because of this I decided to put a crèche in our salon. When I was looking for people to staff at the crèche and

I was approached by Nova Employment to find placements for people with a disability. That’s how we found Tayla. Tayla has changed my life and she says I have changed hers. She has given me so much hope and I’m so fortunate to have her on my team.

WHAT ROLE DOES INCLUSIVENESS PLAY IN YOUR SALON AND WHAT PRACTISES HAVE YOU PUT IN PLACE?

We are now very proactive and aware of how to make an environment more pleasing and acceptable to children with special needs. We also display a level of empathy to the parents as I understand the journey and the struggles. I would really love to see all hairdressing apprenticeship’s in courses have a class about how to act and treat people with different abilities.

CONGRATS ON BEING A FINALIST FOR THE INCLUSIVE EMPLOYER OF THE YEAR AWARD. CAN YOU TELL US ABOUT THE AWARD? I stopped entering business awards after Lucy was born as it was really hard to juggle with Lucy and everything else. Nova Employment agency actually recommended me for the award and I am so honoured they have considered me.

HOW CAN OTHER SALON OWNER GO ABOUT TAKING STEPS TO BE MORE INCLUSIVE IN THEIR OWN WORKPLACES?

Training is so important, as is having the time of day to ensure you create a space where children are welcome. I’d recommend salons who want to do the same consider closing their books 2hrs once a month and have times where you can offer services to children and young adults with autism or any disability you care about.

HAS TAKING THOSE STEPS TO BE MORE INCLUSIVE IN YOUR SALON BEEN EASY OR HAVE YOU HAD OBSTACLES TO OVERCOME? Not obstacles really but it’s has been a challenge making time for training to understand these children’s needs and behaviours. To have more compassion and empathy.

HOW’S LUCY TODAY?

Lucy is doing extremely well and doing things I was told she was never going to be able to achieve. In time, with therapy I am confident she will be able to do anything she wants.

WHAT’S NEXT FOR YOU BOTH?

I want to help others, especially mothers, to know that they’re not alone and also even if one thing I can do is to adjust training and have some input into the curriculum for hairdressing I would love that. Part of my dream is for the hairdressing industry as part of their curriculum at TAFE and college, to have an inclusive class as well as learn how to deal with those with special needs. What we have to remember is that 17% of Australians have a disability. Every 15 hours a child is born with cerebral palsy and one in 88 children have got autism. You can follow Lucy & Linda’s adventures as well as discover more on how to become more inclusive in your salon through Linda’s Facebook Page “I Love Lucy - PMG Cerebral Palsy” Beauty Biz Year 12 Issue 5

COVER STORY

THE FOREFRONT OF

SKINCARE INNOVATION

This month we sit down with Lisa Williams, General Manager of Professional Beauty Solutions, to discuss leading professional beauty range Image Skincare — the resultsdriven cosmeceutical skincare brand at the forefront of industry innovation WHY DID PROFESSIONAL BEAUTY SOLUTIONS CHOOSE TO DISTRIBUTE IMAGE SKINCARE?

We get approached by companies all the time to distribute their brands, and there are a lot of different things we look at to determine if they’re a fit for us – but “do I love it?” is the first and most important test they have to pass. Having been in the industry for many years and being a skincare lover myself, I’ve tested a lot of different brands. I know that for us to take a brand on, it has to be as good as – if not better than – what’s already available. Competition is fierce, so we make sure every product we distribute delivers on its promises and provides the results that our clients are looking for. When it comes to trialling skincare brands, if I don’t see a change in my skin within a week, I’m not interested in distributing it. When I tried Image Skincare for the first time I was completely blown away, and while I know that sounds extreme, I actually noticed my skin was plumper after just one application of their Ageless Total Pure Hyaluronic Filler – which is crazy! Within a week of using their products, 18

Beauty Biz Year 12 Issue 5

the texture of my skin had improved, and it was brighter and clearer than it had ever been. I was sold, and knew we’d come across something really special.

CAN YOU TELL US A LITTLE MORE ABOUT THE BRAND?

Image Skincare was started in 2003 by Janna Ronert – a licensed esthetician who couldn’t find products to effectively treat her rosacea. Janna began formulating her own products, and the rest is history! Image now has over 200 employees and all their products are formulated by internationally-recognised chemists and a board of physicians. Janna runs the company alongside her husband Marc – a certified Plastic, Reconstructive and Aesthetic surgeon, and founder of the Care For Skin Foundation. Care For Skin is a non-profit that facilitates reconstructive surgery on people in developing countries that have suffered skin loss due to tumours, burns, scars and genetic abnormalities. Image Skincare covers 100% of the administrative costs of the foundation, which is just amazing. We really

Lisa Williams appreciate the ethos of the company, believe in the products, and are stoked to offer Image products to consumers in Australia!

HOW DOES IMAGE COMPARE TO OTHER BRANDS IN THE COSMECEUTICAL SPACE?

Image stands out thanks to the breadth of the range and the products’ ability to treat any skin concern. Image use a wide range of traditional ingredients like AHAs, BHAs, retinols, antioxidants like vitamins C, B and E, and tyrosinase inhibitors, but they’re also constantly sourcing the latest technologies in peptides, plant stem cells and new delivery systems to deliver ingredients effectively into the skin. Their formulas are so advanced, and they’re also extremely quick to respond to industry trends. When K-Beauty and sheet masks exploded, Janna and Marc had already flown to South Korea to research the best available technology, and released a line of masks before many of our competitors did! This year they’ve moved into focusing on the

microbiome of the skin with new probiotic masques, and I‘ve just heard whispers of product redevelopments and new releases planned for next year that have me really excited! Very few companies can keep up such a level of constant new product development, but that’s Image – they’ve always got something new and exciting coming out! Their super-handy colour-coded ranges also make it an easy brand for therapists to learn and prescribe, and of course, the unrivalled results speak for themselves. Image Skincare delivers on everything it promises – you really can treat any skin condition and see incredible results.

WHAT PROFESSIONAL TREATMENTS DOES IMAGE OFFER?

When we first took Image on, they had six peels in their line and about the same number of facial protocols. Today they have 11 professional peels, an oxygen facial protocol and nine different facial protocols for those salons that are more spafocused. Chemical peels are far more innovative now than they used to be, and I love that Image constantly modify their formulations to keep up with the latest advancements in ingredient technology. Their I PEEL range offers a variety of options – from gentle-but-effective enzyme formulas, to medicalgrade solutions – and Image peels are far gentler than traditional chemical peels, thanks to their revolutionary aloe vera base that protects the skin. There’s literally an option for every skin type and tone, which makes them a very attractive choice for our salon partners. Image have launched a new range of FORTE peels that have an even higher percentage of active ingredients to rejuvenate, lighten and clarify skin, and smooth wrinkles – without the irritation and inflammation we tend to associate with high-potency peels. They also have a line of six concentrated ‘enhancers’ so treatments can be customised to better suit individual skin concerns. Their Skin Studio/Skin Fitness system is also a totally cutting-edge approach that makes selling treatment packages easier than ever. One of our salons held an Image Skincare VIP event last week and sold $6,800 in treatment packages and products to 10 clients, in less than three hours!

WHAT TRAINING DO YOU OFFER YOUR IMAGE SKINCARE SALONS? When a salon takes on Image, we offer them two full days of comprehensive training for free. This training is done in a classroom setting so that the therapists can really immerse themselves in the products and the treatments to maximise their

learning. Ongoing training is super important, and we offer this to our salon partners through webinars and videos on our PBS Online Education Portal.

DO YOU OFFER YOUR IMAGE SALONS MARKETING SUPPORT TO HELP THEM PROMOTE THE BRAND?

Yes! This is definitely where PBS stands out, and we’re extremely proud to offer our salon, spa and clinic partners our Marketing On A Platter (MOAP) program that’s available for all 13 PBS brands. For each monthly promotion that we offer our salons, there’s a corresponding consumer campaign designed to help our salons promote the special and sell through treatments and products. Each consumer campaign is designed by our in-house graphic designers and copywriters, and includes extensive social media graphics, email newsletters to send to client databases and easy-to-print posters to display in-salon. All this content is stored on the PBS Marketing Portal for our salons to access at any time – saving our salons time and money that they can then devote to other aspects of their business (or use to take a well-earned holiday!).

DOES IMAGE SKINCARE REQUIRE LARGE OPENING ORDERS?

No, definitely not! When we sign up a new Image account, we start by looking at the needs of that specific business – the treatments they want to offer, the results they’re after for their clients – and we take it from there. Usually, a salon will choose three or four treatments to start, and then expand their Image offering over time. For clients to get the best results, at-home care is very important, so we always make sure salons have enough product to get started – but we don’t load them up with stock that will take them months to move. Having started off as a small business ourselves, we’re aware that cash flow can be tight, so we really try to get our salons started with just the essentials they need to succeed.

ONGOING MINIMUM ORDER REQUIREMENTS CAN BE DIFFICULT FOR SMALL OPERATORS TO MEET. DOES PBS HAVE THESE?

No way! When my husband Matt and I first entered this industry 13 years ago, we spent a lot of time surveying salon owners about all aspects of the professional beauty industry, and minimum order quantities was one of the most frequent complaints we heard. We made the decision straight away not to add to salons’

stress by requiring a minimum order – our salons are free to buy whatever they want or need without pressure from us. We know what it’s like to be forced to buy stuff you don’t actually need, and because we want our salon, spa and clinic partners to succeed, it’s really important to us that we offer them this flexibility.

IF YOU COULD ONLY HAVE ONE SKINCARE PRODUCT, WHAT WOULD YOU CHOOSE AND WHY?

If you’re not talking makeup (because I could never go without my Youngblood foundation!), I’d have to say Image Skincare’s Vital C AntiAging Serum. But it’s a tough one – my cleanser would be up there, too. I can never answer that question well!

CAN YOU TELL US A LITTLE BIT MORE ABOUT PROFESSIONAL BEAUTY SOLUTIONS, YOUR DISTRIBUTION BUSINESS?

Professional Beauty Solutions started over 23 years ago in my in-laws’ garage! Today we distribute 13 world-class brands and in the past couple of years we’ve taken the plunge and entered the device market. We offer our salons the world’s most advanced LED phototherapy devices through UK manufacturer Dermalux, and this year we’ve partnered with the UK’s leading laser and IPL company, Lynton. Founded by two Ph.D. physicists who developed one of the world’s first Q-Switch lasers and IPL machines back in 1994, the technology Lynton devices use is unparalleled and we’re so excited to be offering them to the Australian market! At PBS our goal has always been to provide our salon, spa and clinic partners with everything they need to become the most profitable in the industry, and we’re constantly trying to figure out how we can deliver even more. Matt and I are so inspired by the passion and energy we see our salons put into their businesses day after day, and we’re so grateful to be part of their journey! Someone asked us the other day if we’d continue PBS if we won lotto and became multimillionaires overnight. We looked at each other and straightaway said “YES!”. We love what we do – partnering with our salons to develop and grow amazing beauty brands in Australia – and we’re excited to continue to offer our salons unparalleled support to ensure they’re getting everything they want out of the businesses they’ve sacrificed so much to create. www.professionalbeautysolutions.com.au Beauty Biz Year 12 Issue 5

INDUSTRY NEWS INDUSTR WELLNESS AND BEAUTY SOLUTION ACQUIRES TRUE SOLUTIONS ASX-listed company Wellness and Beauty Solutions has acquired beauty company True Solutions, a supplier to more than 1,000 professional aesthetic clinics, beauty salons and spas across Australia. True Solutions distributes premium and scientifically validated professional and cosmeceutical skincare and makeup brands as well as medi-spa technologies. “This deal is another significant milestone for Wellness and Beauty Solutions, as we extend our network to over 1,000 clinics, beauticians and space. We are seeing beauty sales growing strongly at major retailers across the country, and this is a great opportunity for our Company to grow our footprint in the market,” said Managing Director and CEO Christine Parks

DEB FARNWORTH-WOOD PURCHASES VALOR

award for display in their clinic as well as various forms of promotion and publicity via dermaviduals including a feature on their website and social media channels.

SQUARE LAUNCHES NEW TERMINAL

Square CEO Jack Dorsey recently announced that the global payments provider is expanding its hardware portfolio in Australia with Square Terminal — the first all-in-one payments device commercially available for business owners to buy outright and start taking payments on their own terms. Square started in the Australian market three years ago, helping the smallest of Australian businesses accept card payments easily with our original Square card reader. Now we’re growing with our sellers, introducing new payments hardware that does everything they need it to do, looks professional, and is designed specifically to address the needs of larger and more complex businesses. In August 2019 the Valor brand was purchased by Deb Farnworth-Wood founder of the Australian Skin Clinics franchise. She said “I was looking for an ethical brand with unique qualities. Valor uses only high-quality ingredients and are free from Palm Oil and its derivatives. We have NO Synthetic fragrances, NO parabens, NO sulphates and NO dodgy preservatives. All our products are safe for our waterways and septic systems. Importantly, Valor is kind to skin. Unlike many shaving and beard ranges Valor is moisturising and hydrating. It helps to ease “beard itch” while taming and nourishing your beard and skin and it even helps to prevent in-growing hairs.” Try it for yourself and join the Valor tribe! www.shavewithvalor.com

OZETOWEL COMPANY CELEBRATES 10 YEARS OF WAR ON WASTE.

DERMAVIDUALS CROWN WINNERS Dermaviduals rewarded their clinic partners for excellence at their annual awards night held at the Pullman Sydney Hyde Park on Monday 26th August. The Dermaviduals Clinic Awards showcased some of the best Australian clinics, beauty therapists and retailers in the industry. Reika Roberts and Simone Vescio, dermaviduals Co-Managing Directors said, “We were so proud to celebrate all of the winners, runner ups and highly commended clinics and therapists at our Australian dermaviduals Clinic Awards. The winner of each of the 11 categories received a certificate and 20

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Simone turned her back on a 30-year career as the owner/operator of two of Sydney’s leading hair salons to move to Queensland and start her own war on waste.

RY NEWS INDUSTRY NEWS “I was becoming more and more aware the impact the hair and beauty industry was having on our planet and I was determined to find a way I could positively help improve an industry that has bee such a big part of my life, ”explains Simone. Simone now celebrate 10 years of helping the planet and our industry more easily adopt greener practises. Simone’s company produces one Fuse only towels that are 100 per cent biodegradable eliminating the need for various industries, including hair and beauty, to put a strain on the environment. www.ozetowelcompany.com.au

LUXURIOUSLY COMFY ROBES ARE HERE Make every bath a luxury spa experience as you wrap yourself in this comfy, 100% Cotton Unisex Bathrobe by Joiken. Luxuriously comfy worthy of a 5-star spa and deal for after-bath, lounging or sleeping.

SUSTAINABILITY WINS

• Available in three sizes Small, Medium & Large. • Styled with shawl collar, 2 deep pockets and long sleeves • Single loop belt for easy waist adjustment • 100% cotton • 500 GSM weight • Machine washable for easy care www.joiken.com.au

ENHANCE YOUR SURROUNDINGS WITH COMFORTEL Every year the Council of Small Business Organisations Australia (COSBOA) awards a Small Business Champion at their National Small Business Summit, to recognise and acknowledge small business influencers who are making a genuine difference to their industry or the sector. This year’s winners, Paul Frasca and Ewelina Soroko, co-founders of Sustainable Salons were recognised for their impact on the hairdressing industry and setting a clear example of how small business can drive sustainability.

Create an easy Beauty Bar Area within your treatment room for the perfect storage solution with this Beauty Bar Cabinetry. Designed by Comfortel, the marble look bench top and textured white surfaces for a contemporary luxe look that suits most salon looks, it can be proudly incorporated as a design feature. The cabinetry options include a bin hole (for ease of waste) or a sink option. With ample storage, Comfortel has made it easy to add cabinetry within your treatment room. Available with a Bin Hole (Beauty Bar) or a sink (Beauty Bar with Sink). Choose one or have them both!

MEN’S SKINCARE HELPS HOMELESS

HESO Men’s Grooming is an award-winning ethical skincare brand for men that’s all natural, vegan and cruelty free. Launching earlier this year, HESO offers one of the cleanest and ethically-sourced men’s skincare brands in Australia. throughout August, September and October HESO Men’s Grooming will be supporting disadvantaged Australian men with a Buy 1 Give 1 initiative in an effort to restore hope and dignity for those doing it tough. For every individual full sized HESO Moisturiser purchased, the brand will donate a HESO Moisturiser to someone whose life circumstances mean they can’t afford these kinds of self care products.

For lovers of blush looking for the perfect combination of high-end style, comfort and practicality, Comfortel’s Lara Reclining Salon Chair with footrest is well recognised for its soft, curved lines and stunning profile. For applying makeup or defining the ‘on point’ brow, the blush upholstery and brushed metal armrest combination creates an impressive profile that will add to your ultramodern chic salon interior. This professional reclining beauty salon makeup chair is ideal for makeup application and various beauty therapies including threading, lash extensions and brow waxing and enhancement. www.comfortel.com.au

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2019 ABIA WINNERS WINNERS ANNOUNCED AT THE

2019 AUSTRALIAN BEAUTY INDUSTRY AWARDS!!

2019 ABIA WINNERS ABIA Founder and Owner, Linda Woodhead

Laserman Entertainment

MC Will Fennell

Beauty Biz Australian International Industries PTY LTD

Supplying the Hair & Beauty Industry since 1974

ABIA

Australian Beauty Industry Awards 2019 2019 ABIA Best Marketing, sponsored by Phorest Salon Software - Cocoon Spa

2019 ABIA Beauty Therapist Of The Year, sponsored by Dermalogica - Leanne Condina, Cocoon Spa

2019 ABIA Business Director/Owner Of The Year, sponsored by Kitomba Rebecca Miller, La Bella Medispa

The Star, Sydney, was the place to be on Sunday 25th August, 2019, where around 630 glamorous and excited guests arrived for the annual Australian Beauty Industry Awards (ABIA’s) gala dinner. The evening kicked off with arrival champagne followed by the official welcome from resident host and MC for the evening, Mr Will Fennell. Opening entertainment was proved by the festival inspired ‘Laserman’ who transported a delighted audience to a technological realm of laser lights and trickery to set the stage for an incredible evening ahead.

2019 Abia Educator Of The Year Individual, sponsored by Masters Dermal Academy - Trina Storey-Hollis

2019 ABIA Mocha Angels Humanitarian of the Year, Samuel Johnson

This year saw the Australian Make Up Industry awards come back in under the umbrella of the ABIA’s with 3 categories and overall Make Up Artist of the Year which was taken out by Cassie Harris. Winners were announced in 29 categories including 2019 ABIA Hall of Fame recipient – Faye Murray and a special award the Mocha Angels Humanitarian Award given to special guest Samuel Johnson, Love Your Sister. Founders of the ABIA’s run a month-long charity initiative each year for love your sister and this year presented a cheque to Samuel for a whopping $52,228.00 raised by the hair and beauty industry throughout July culminating in a national Pyjama day, where salons join together dressing up and raising money!

2019 ABIA Educator Of The Year Organisation, sponsored by Timely LashJoy Academy

2019 ABIA Australian Beauty Salon of the Year (5 Treatment rooms or more) Sponsored by Beauty Biz La Bella Medispa

Recognised through an online voting system and following the announcement of the state Wholesaler of the Year winners in May, the overall Australian Winner was announced on the night as The Global Beauty Group Following on from last year and with an unprecedented spike in the number of entries, the Beauty Salon/Spa of the year categories were split into State categories for both 4 Treatment rooms or less and 5 Treatment rooms or more. In a grand finale, the two Australian Salon/Spas of the year were awarded, determined by the highest ranking amongst the State winners. Australian Beauty Salon/Spa of the Year - 4 Treatment Rooms or less was won for the 2nd year running by The Temple Skincare and Australian Beauty Salon/Spa of the Year - 5 Treatment Rooms or more by La Bella Medispa.

2019 ABIA Hall Of Fame. Sponsored by La Clinica Faye Murray

2019 ABIA State Salon Of The Year – 5 Treatment Rooms Or More - WA/NT. Sponsored by Graft-A-Lash - Keturah Day Spa

2019 ABIA Australian Beauty Salon of the Year (4 Treatment rooms or less) Sponsored by Beauty Biz Temple Skincare & Spa

“Once again we outgrew our venue from last year and hopefully have found a home for the ABIA’s for many years to come at The Star which will be able to cater for even more growth year on year.” said owner, Linda Woodhead. “The introduction of State Categories last year proved to be a successful decision with the number of entrants, this year, once again doubling in size. Having a large number of finalists, allows many salons to reap the rewards of recognition and with lots of new names this year we can only imagine the growth that the ABIA’s is still yet to enjoy. To have over 600 people attend the gala, when the awards are only 7 years old, is truly a testament to the industry and we are so honoured to facilitate such an inspiring event.” The ABIA’s are proudly owned by mocha publishing.

2019 ABIA Mocha Angels Humanitarian Award. Sponsored by Mocha Publishing - Samuel Johnson

Thank You to Our Sponsors

COLOR PERFECT YOUR NEW EYE MAKEUP

COLOR CONTACT LENSES

2019 ABIA Best Eco Salon, sponsored By Biodroga - James Vivian Dermal Therapies

2019 ABIA Tanning Salon/ Service Of The Year, sponsored by Naked Tan Nabu Accepted by Christie Foster on behalf of Nabu

2019 ABIA State Salon Of The Year – 4 Treatment Rooms Or Less - NSW/ACT. Sponsored by Dermapenworld - Temple Skincare & Spa

2019 ABIA Cosmetic Tattooist Of The Year, sponsored by Dermaplane Pro Australia - Jessika Brigginshaw, Cosmetic Tattooing by Jessika

2019 ABIA Best Salon Design. Sponsored by Comfortel Bond Body and Bond Barber

2019 ABIA Best Business Performance Of The Year, sponsored by Beauty Biz LashJoy

2019 ABIA Best Customer Care. Sponsored by Tyro The Skin Coaches

2019 ABIA Best Salon Training. Sponsored by Dermaviduals Keturah Day Spa

2019 ABIA State Salon Of The Year 5 Treatment Rooms Or More - VIC/TAS/SA. Sponsored by Sothys - Cocoon Spa

2019 ABIA State Salon Of The Year – 5 Treatment Rooms Or More - NSW/ACT. Sponsored by Ultraceuticals - La Bella Medispa

2019 ABIA State Salon Of The Year 4 Treatment Rooms Or Less - WA/NT. Sponsored by Sustainable Salons - Eden Aesthetics

2019 ABIA State Salon Of The Year – 4 Treatment Rooms Or Less - QLD. Sponsored by Ex-Import/Belmacil - Serenity Skin Spa

Beauty Biz Australian International Industries PTY LTD

Supplying the Hair & Beauty Industry since 1974

2019 ABIA Salon Team Of The Year. Sponsored by inskincosmedics - HÜD Skin + Body

2019 Abia State Salon Of The Year 4 Treatment Rooms Or Less - VIC/TAS/SA. Sponsored by Scentered - SKN By Jane Marshall

2019 ABIA State Salon Of The Year – 5 Treatment Rooms Or More - QLD, sponsored by Spectrum Science Beauty - In Therapy Skin & Body

2019 ABIA Australian Wholesaler of the Year. Sponsored by Australian International Industries The Global Beauty Group

2019 AUSTRALIAN BEAUTY INDUSTRY AWARDS WINNERS BEAUTY THERAPIST OF THE YEAR

Sponsored by Smitten Cosmetics

WA/NT

Keturah Day Spa

COLOR PERFECT YOUR NEW EYE MAKEUP

COLOR CONTACT LENSES

2019 ABIA WINNER

A HAT TRICK FOR

REBECCA MILLER & LA BELLA MEDISPA ABIA Business Director/Owner Of The Year, sponsored by Kitomba - Rebecca Miller, La Bella Medispa

The 2019 ABIA’s proved to be the night of nights for Rebecca Miller and La Bella Medispa taking out the awards for Best Business Director/Owner of the Year, NSW/ACT Salon/Spa of the Year and the ultimate overall accolade of Australian Salon/Spa of the Year (5 treatment rooms or more) 2019 ABIA Australian Beauty Salon of the Year (5 Treatment rooms or more) Sponsored by Beauty Biz. La Bella Medispa

After graduating from the Peninsula College of Beauty Therapy in 1993 Rebecca Milers solopreneur journey started at just 19 years old. “This is when the lessons came hard and fast because though I was a good therapist, I soon realized, I didn’t know anything about how to run a business, leading and inspiring a team, marketing and the many other hats you have to wear as a business owner, so my personal and professional journey began,” says Rebecca. In 1999 the now successful business was sold and Rebecca embarked on her next 2 year adventure to London in an area managers role overseeing 3 clinics and 40 team members. “This offered me the opportunity to step into my true leadership but after 2 years home was calling, and my career continued as the Ella Rouge managing director overseeing 13 clinics and 150 team members.” This was an invaluable experience during their peak as the first corporate Laser business in NSW. Family and continued development has always been important to Rebecca and during her time at home being a Mum, after giving birth to her 3 children over 3 years, Rebecca continued to embrace personal development and 26

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research into the ever-evolving beauty industry. Since then Rebecca has gone on to open La Bella Medispa in Parkes in November 2009 and has successfully grown her Parkes salon from herself, one other therapist and zero clients to 10 treatment rooms, 11 therapists and 980 clients per month! In 2014 she expanded into another regional NSW town by opening a second salon in Orange in collaboration with her long-time friend, Carla Poole. Since opening, La Bella Medispa Orange has also gone from strength to strength and today features 5 treatment rooms, 6 team members and over 700 clients per month. In 2016 Rebecca took the bold step to elevate long term employee Jess Galvin as partner in the La Bella Medispa Parkes Clinic. This ensured a high quality of service and customer care remained, given Jess’ evident attention to detail, leadership style and dedication to the La Bella mission. In 2017 Rebecca opened La Bella Medispa number three in yet another regional town – her first foray interstate in Kingston ACT. To achieve this she partnered up with her first La Bella

therapist from the Parkes salon opening in 2008, Cherelle Kelley. Cherelle being an ACT born and bred girl jumped at the opportunity to take the La Bella Brand to Kingston and achieve her dream of having her very own beauty and skin clinic. Today La Bella Kingston features 4 treatment rooms, 5 team

2019 ABIA State Salon Of The Year – 5 Treatment Rooms Or More - NSW/ACT. Sponsored by Ultraceuticals - La Bella Medispa

members and over 500 clients per month. In the past 12 months Rebecca has reduced her client days and has worked in developing her personal brand, The Skin Whisperer. The Skin Whisperer positions Rebecca as one of Australia’s leading Skin Experts and the creator of Skinfit 90 – the world’s first online bespoke skin health and well-being program educating and inspiring women to lead their best life by empowering them to feel confident by loving the skin they’re in. Rebecca’s ultimate goal is to own 10 salons, while continuing to scale my online program and consultations and doing more guest speaking and mentoring. Rebecca has faced many challenges. The challenge to remove herself from a business after 20 years, the challenge to scale her business and develop her team. Even the challenge of supporting a friend suffering from Cancer and helped raise over $26,000 for Charity including over $12,000 for Love Your Sister. All this while juggling being the Mum to 3 now teenage kids with a hubby who works overseas full time. Clearly this impressive Business Owner is a deserving recipient of not only the ABIA for Business Director of the Year, but also State & Australian Salon of the Year 5 treatment rooms or less. So many questions flooded through our minds when we sat down to ask Rebecca about her ABIA journey. Here’s just a few and what she had to share.

CAN YOU SHARE WHAT WENT THROUGH YOUR HEAD WHEN YOU HEARD YOUR NAME READ OUT NOT JUST ONCE BUT 3 TIMES AND GOT UP ON STAGE TO ACCEPT YOUR AWARDS?

Hearing my name Rebecca Miller as Business Director of the year and La Bella Medispa not just once but twice was a dream come true, especially winning Australian Clinic of the year - 5 treatment rooms or more. I heard the announcement and to be honest, looked

around to see if I heard right. Looking across at our team I knew I had heard correctly; it was La Bella Medispa. My business partner Jess and I jumped up and just embraced each other it was such a surreal and magical moment to be recognised amongst such dynamic businesses in this amazing industry, a moment we will never forget and will cherish for many years to come.

WHAT HAVE THESE AWARDS MEANT FOR YOUR TEAM AND YOUR BUSINESS?

Winning at the ABIA awards for us is like winning a Logie, but in the Beauty Industry it’s the pinnacle. Our awards are sitting front and centre on our reception desk for the world to see, we are so proud and honoured. Lots of work goes into the submissions, which is a great chance to showcase our business, and tell our story- but so worth all the effort and time. Our team are so proud that they have all played a part in the La Bella Medispa success story and winning these prestigious awards. I hear our girls bragging to our visiting guests that La Bella Medispa is Australian Clinic of the year.

WHAT’S NEXT FOR LA BELLA MEDISPA AND REBECCA MILLER THE SKIN WHISPER?

We will be continuing doing what we do best, which is bringing world class, result driven customer experiences to our visiting guests not just in our Parkes Clinic but our sister clinics in Orange and Kingston. It’s not what we do at La Bella it’s how we make people feel. We are dedicated to continuing to build and expand our dynamic team and can-do culture of elite Beauty Professionals and enjoy every moment along the way. For the Skin Whisperer by Rebecca Miller the list is endless with so many amazing projects happening including the podcast Living your Best Life, maybe a book…. sssshhhh that’s a secret lol …but my main priority is getting ready for my big 350km run from my home town to Sydney in April next year and spreading The Ripple of Kindness Project foundation love, raising much needed funds for kids with cancer We have only just go started so watch this space!!

ABIA

Australian Beauty Industry Awards 2019

2019 ABIA WINNER

ABIA HALL OF FAME

FAYE MURRAY

The 2019 ABIA Hall of Fame inductee, Faye Murray is a business coach who has specialised in both the hair and beauty industry for many years. Her clients are based within both regional cities, Australia’s state and territory capitals as well as a host of multi salon groups. 2019 ABIA Hall Of Fame. Sponsored by La Clinica - Faye Murray

Going back in time Faye was the general manager of a large salon group employing 300 staff at any one time and was concurrently the General Manager of Queensland’s then largest registered training organisation, responsible for 200 apprentices every year. For her, however, it has always been about personalised coaching, knowing that every salon and client has different needs. Faye’s goal is always to focus on increasing sales, improving profit and building a strong and stable team. She has been instrumental and continues to be so, in the success of many salons and salon owners, offering her knowledge with absolute integrity and a wealth of experience. Faye has presented at national and international business conferences as well as at hair and beauty expos. She is an esteemed author of magazine articles, sales training and salon business manuals and an expert in both one on one and group motivational, results-driven coaching. Faye is an absolute treasure within the industry and believes that the greatest gift you can give is appreciation. We spoke with Faye about her Hall of Fame Award and what’s next for her.

Beauty Biz Year 12 Issue 5

CONGRATS ON YOUR ABIA HALL OF FAME WIN. CAN YOU SHARE WHAT WENT THROUGH YOUR HEAD WHEN YOU SAW YOUR NAME ON THE BIG SCREENS ON THE NIGHT AND GOT UP ON STAGE TO ACCEPT THE AWARD?

I will remember forever the sequence of events. When the sponsor Rita-Mariefor, La Clinica started to read out the details of the person who was to receive the award I turned to our table and said “Well, it’s a she.” And then I heard “She is a business coach.”, and some of the people at my table said “It’s you.”, and I said “No, definitely not me.” and I was quite serious. Then as the bio continued, I realised I was the only person in the room who had been the general manager of an organisation with 38 salon and 300 hundred staff. I then started to cry and there are photos of me using my serviette to mop up the tears. I then proceeded to berate my friends Karla McDiarmid and Gay Wardle, who were seated at my table, who both did a very emotional and special video, so they were clearly aware and had not given me the slightest hint. I am so glad that there was that very cute guy standing at the foot of the steps to help me to the top! I was shaking so much that I don’t think I would have made it up those steps.

A very big hug from compere for the night Will Fennell helped to settle my nerves a little. I really had no idea what I said, but after watching the video I was happy that I did not totally mess up my speech. I am the queen of preparation and to stand in front of a crowded room and make an unprepared speech to say thank you for such an honour is a scary thing to do.

WHAT HAS THIS ABIA WIN MEANT FOR YOUR BUSINESS?

Being inducted into the AIA Hall of Fame has given me and my business the sort of credibility that only comes with years of hard work and experience. To have that hard work and experience recognised and applauded by the industry is a very special addition to my résumé, and one that I will treasure and be trumpeting far and wide. I have been a business coach and business and motivational speaker now for 18 years. When I first started, people would say, “What does a business coach actually do?” Now many salons engage a coach and it is a widely accepted business practice. I am blessed that I still have the pleasure of working with some of those clients from way back then, so I guess I must be doing something right. 2019 has been a really busy year for me and for the first 6 months of the year I had to do something that I have not needed to do before and that is close my books to new clients. I have now completed a national speaking tour of 14 cities and so have some more time and can again take on some new clients, which I love to do. In the two weeks after the awards I had 6 people contact me to coach them, many as a direct result of the award night, and I am very excited to be able to say yes to them. Each is from a very different location and type of business, but all have the same goal to grow and be better and that is what I can help with. I always say you don’t have to be big to work with me you just have to want to be better.

WHAT’S NEXT FOR YOUR COACH AND FAYE MURRAY?

I now move into Christmas planning with all my

clients. I have a complete Christmas plan that I update and change every year that is packed with ideas to help make Christmas the best it can possibly be for my clients. In December everybody is so busy that nobody wants to know me, so I get to have a 3-week break which I so look forward to, and then every year I allocate a further 2 weeks for review and planning of new and different ideas for the coming year. Throughout the year I make a list of new ideas, so I don’t forget anything, and my personal assistant recently told me I have more than 200 ideas for this next review. I won’t use them all, but it is great to have a lot to choose from. For me personally, I have the best life anyone could ask for. I live in paradise in a place called Tallwoods Village 3 hours north of Sydney which is 3 mins to the beach and on a golf course. I do spend a lot of time away, but love it when I drive into our estate, it is the best feeling. My life is very balanced, I work long but I never consider it to be hard work, I have a wonderful partner Brian who puts up with my busy lifestyle. My circle of friends is bigger than I deserve but I am a social butterfly and if there is a party or something fun happening, I am happy to turn up. My future hopefully will me more of the same for some years to come. I love what I do and that I think is the secret to being happy and with that comes good health. My ABIA Hall of Fame trophy sits proudly in my home for all to see alongside my Hairdressing Hall of Fame award which I was honoured to receive in 2011. I am the first person to receive both awards which makes it extra special.

ABIA

Australian Beauty Industry Awards 2019

2019 ABIA WINNER

MOCHA ANGELS HUMANITARIAN OF THE YEAR

SAMUEL JOHNSON

2019 ABIA Mocha Angels Humanitarian Award. Sponsored by Mocha Publishing - Samuel Johnson

At the 2019 ABIA’s, Samuel Johnson was awarded with the Mocha Angels Humanitarian Award as a very special surprise and well-deserved honour. Representing the beauty industry from Ultra Essence was Karen Formosa, from the hair and barber industries Rex Silver and on behalf of the Mocha Angels, was Beauty Biz editor, Clare Lamberth. An excited audience waited to hear the announcement of the final tally for the 2019 Mocha Angels/Love Your Sister fundraising activity where hair and beauty salons Australia Wide joined together during the month of July to raise money and awareness for the charity Love Your Sister all culminating in the annual Pyjama Day where salons dress up for the cause. “It was an absolute pleasure to recently host Samuel at the Garage Barber shop in Gladstone for the Mocha Angels/Love Your Sister Pyjama Day”, said Rex, “and give him a quick haircut while he was in town. The rotary ladies cooked up the sausages and we are proud to say we received coverage from both Channel 7 and 30

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ABC to raise further awareness for the incredible work Samuel is doing.” Karen added “At Ultra Essence we were honoured to give Samuel a beautiful rose quartz massage and look after his gorgeous sister Hilde with a bit of a make-over. The local community came out in force and I wanted to personally thank Sam for dropping by and allowing us to be involved.” And just prior to announcing the overall total of an incredible $52,228.00 and handing over the giant cheque to ABIA special guest Samuel Johnson, Clare Lamberth asked the audience to just wait for a few moments to announce a bit of a surprise. “As a community Sam”, said Clare, “the mocha angels and the hair and beauty industry is so very proud to be part of the incredible work you

are doing. It is an honour to watch what you do and having raised over $10 million is testament to the promise you made to your sister Connie, when you first started out on this journey.” Announcing Samuel as the recipient of the 2019 Mocha Angels Humanitarian Award was a definite highlight of the night followed by a tribute video to show the incredible work this very special human has already been responsible for and is continuing to do. ‘Love Your Sister’ is a million-strong village of everyday Aussies committed to vanquishing all cancers with hard science and proudly passes on every individual donation to scientific research. “Cancer is the last true riddle of our times and we know that it can only be solved with hard science. Despite federal funding remaining static for a decade, Australia still boasts the best

clinical results for breast cancer in the whole world. We are the best with less. Imagine what we could do with more?” – Samuel Johnson, OAM Having reached his initial goal of raising ten million dollars, Samuel Johnson, Gold Logie winning actor, advocate, and recent winner of Dancing with The Stars, is touring Australia with a community engagement strategy involveing marquee fundraisers, school visits, parlour sessions, street presence, community meetings, hospital visits and tap-dancing lessons! Samuel has this year embarked on a two-year long lap around Australia in his donated Avan

Motorhome with a new goal in sight and that is to encourage people to donate on a regular basis to the newly set up FCB (Federal Cancer Bank). His new challenge is to raise money with more than a 100,000 ‘villagers’ in a push for personalised treatment for all patients everywhere, and the establishment of a coordinated national approach to the collection, usage and storage of metastatic tissues for cancer research. There is simply no stopping Samuel and his mission. A worthy recipient for this award! For more information please visit www.loveyoursister.org Beauty Biz Year 12 Issue 5

DERMAL AESTHETICS

SMART TANNING.

WHICH SPF FORMULA WORKS BEST? By Marissa Warren

Beauty Biz Year 12 Issue 5

Prevention is the best form of cure! It is estimated that 80% of sun damage occurs before the age of 20 and with an increase in anti – ageing treatments and clients becoming more image conscious as the generations pass, the best anti – ageing product is still sunscreen. As an educated and professional therapist, it is crucial to look after your clients during and after their treatment. Not all sunscreens are the same and it is vital to have a professional skin care option in your salon to recommend to all clients. The common objective to clients wearing a sunscreen on their face daily is that they are concerned it will feel greasy, heavy and make them look oily and shiny. With a professional skin care option, this won’t happen and can actually be treating their skin with hydration at the same time as providing sun protection.

THERE ARE TWO TYPES OF SUNSCREENS - CHEMICAL AND PHYSICAL.

· Chemical sunscreens absorb into the skin and then absorb the UV rays, converting these rays into heat and releasing these from the body. The active ingredients in chemical sunscreens include avobenzone, octinoxate and oxybenzone. · Physical sunblock sits on top of the skin and reflects, deflects and scatters the sun’s rays. The minerals titanium dioxide and zinc oxide are the main active ingredients in physical sunscreens. Zinc is anti – irritating and suitable for sensitive skins and offers the best UVA protection.

According to the Cancer Council Australia, skin cancer accounts for 80% of cancers diagnosed each year. Sunscreen must be the product that is worn every day, even on the cold, overcast days. Even in Australia’s winters while the UVB rays maybe lower, on a beautiful winters day there is still enough to cause burning to fairer skins and the UVA rays still attribute to accelerated ageing.

CHEMICAL VS. PHYSICAL SUNSCREEN – WHAT ARE THE DIFFERENCES? Physical Sunscreen: • Less irritating to the skin and recommended for sensitive skins. • Deflects the UV rays, heat and energy from the sun away from the skin which is ideal for rosacea and redness. • Provides more hydration and moisture to the skin. This can result in physical sunscreens feeling heavier on the skin and are recommended for dry skins. • Broad spectrum coverage offering protection against UVA and UVB rays • Offers instant protection from the sun as soon as it is applied to the skin. • Longer lasting when in direct UV exposure, with the exception of performing physical activity. Physical

sunscreens tend to sweat, rub and rinse off easily, which require frequent reapplication. • Less pore clogging which is ideal for acne and congested skins. There are however some downsides to physical sunscreens which can include: • These can rub off, sweat off and rinse off easily. When outdoors, regular reapplication must be followed. • Can leave a whiteish effect on the skin, which can be harder to colour correct on deeper skin tones. This can also appear chalky and opaque, which isn’t suitable for use under makeup. This can also give a flashback in photos. • These can create an occlusive film resulting in increased perspiration during physical activities. This causes it to wear off more quickly. White drips can be apparent on the skin during perspiration. • Physical sunscreens can be thicker in consistency. The best application technique is gently warm the product up in the palms of the hands and then press onto the skin. If this is not applied correctly it renders the product ineffective as the UV light can penetrate through the sunscreen modules. For oily and congested skins, it is imperative to cleanse the skin thoroughly at night. Chemical Sunscreen: • Water resistant formulas, making them the suitable option for swimming, outdoor activities and high levels of perspiration. • Absorbs quickly into the skin and is thinner and lighter in consistency. • The formulas can be easily customised and adapted to add additional benefits and ingredients such as peptides, enzymes and hydration. The downside to Chemical Sunscreens: • Requires wait time after application to be effective and create a barrier on the skin. • Increased chance of irritation and sensitization. Not suitable for sensitive skin. • The higher the SPF factor, the higher the chance of skin irritations. • The protection on the skin is decreased faster when in direct UV exposure resulting in more frequent reapplication. • As this changes UV rays into heat in the skin, it can add to an increase flushing and diffused redness, Not suitable for rosacea skins. • Can cause stinging to the eyes from mixing with sweat • Some studies have shown that the

chemicals can enter the blood stream and remain within the body for many days after use. Continued use can produce a chemical increase internally.

WHICH ONE IS THE BEST?

The one that works best for your skin! Every skin and person are different and it is recommending trialling different professional skin care brands and opt for the one that aligns with your requirements and desires to find the one that you love and wears well on your skin. For your skin, you will want to wear one that is non – irritating to your skin, doesn’t clog the pores, feels light weight and looks natural on the skin. For extra skin benefits source a sunscreen with niacinamide to promote healing in the skin and always layer with a premium quality serum and moisturiser underneath daily. Look for a broad spectrum (UVA & UVB rays), fragrance free, non – comedogenic, oil free, SPF of 30+, paraben free and hydrates. Apply 20 minutes prior to sun exposure to create a protective barrier and reapplied every 2 hours or early as required. The recommend amount is 7 teaspoons to cover the entire body.

TO CALCULATE THE AVERAGE TIME OF SUN PROTECTION FACTOR (SPF):

Get the time that you would normally burn in the sun without protection (varies on skin type – average of 20 mins) and multiply this by the SPF, then divide by 1 hour (60 mins) (i.e. 20 mins x 30 SPF = 600 minutes / 60 = 10 hours of sun protection prior to sun burning. However always re – apply, wear additional sun protection and be aware that Australia has one of the highest UV ratings worldwide and our sun is extremely hot and can produce burning faster. As a trained professional, it is important to educate the clients on safe sun protection and a large time in treatments is dedicated to repairing and removing sun damage from the skin. Always opt for a safe sun alternative like a spray tan to assist your clients to achieve and maintain a healthy glow without damaging their skin. Provide a flawless spray tan and your clients future self will thank you for it! Marissa Warren, Beyond Bronze www.beyondbronze.com.au

Beauty Biz Year 12 Issue 5

DERMAL AESTHETICS

INFLAMMATION BANE OR BOON?

By Stefanie Milla

Inflammation is our body’s protector. Or at least, that is it’s intended physiological purpose! An essential biological mechanism, inflammation is our body’s way of defending itself from injury, illness, and infection. White blood cells, immune cells, antibodies and chemicals such as cytokines which help fight infection, all burst into action as a part of the inflammatory response. In fact, as skin health professionals we are trained to look for particular inflammatory responses, such as edema and erythema, as an indication that we have achieved clinical end points in our skin treatments. This is because they signal to us that we have triggered the healing cascade, which will result in processes such as the release of growth factors, the stimulation of macrophage cells and eventually, the induction of collagen. Let’s face it, we all get more excited than during a Bachie Finale when we see this type of controlled inflammation as a response to our treatments, because we know it will result in more youthful, firmer and even looking skin for our patients! Wait. If inflammation is such a helpful physiologically response, why does it get such a bad rap? Inflammation isn’t a problem when it’s turned on and off as part of a normal acute reaction. The issue arises when inflammation it is left on and becomes chronic. There is a growing body of research that is showing that chronic inflammation may actually be the causative factor in many illnesses, and even in common skin concerns such as ageing, pigmentation and acne. A new wave of modern, holistically trained skincare professionals understand this and are beginning to focus on inflammation as a primary consideration when assessing the skin and creating treatment plans. So, what contributes to chronic inflammation and how can you treat it? The truth is that there are so many factors that contribute to chronic inflammation such as pollution, UV, constant environmental IR and blue light and a disruption in the skins microbiome just to name a few, however, using a holistic treatment approach, there is much we can do to reduce its effects. From a clinical treatment standpoint, including modalities such as LLLT or LED into pre and post treatment protocols can yield great success, not only in the treatment of conditions such as acne, 34

Beauty Biz Year 12 Issue 5

but also in the treatment of Melasma and PiH. Diet and lifestyle are key factors in controlling chronic inflammation. Studies have shown that there is a strong link between poor gut health, conditions such as SIBO (small intestinal bacterial overgrowth), and inflammation. Working with a nutritionist and integrating an anti-inflammatory diet plan and gut support program into treatment protocols can work wonders for your patient’s skin and general health. Hormones such as cortisol, which is produced by your adrenal gland in times of stress also have an impact on chronic inflammation, in fact there is research which suggests a correlation between poor gut health and increased levels of cortisol in the body. High levels of cortisol not only affect your general health, but it also wreaks havoc on your skin, exacerbating a whole host of concerns from acne to immune related skin conditions such as eczema and psoriasis. Excessive amounts of cortisol can lead to sensitised skin, increased redness, reactivity and can significantly contribute to acne and premature skin ageing. Fortunately, there is a revolutionary generation of active skincare ingredients that are targeted towards reducing cortisol levels in the skin. The results also extend to improving skin quality, radiance and luminosity. A remarkable 90% of our Dermalist trail group using these revolutionary new cosmeceutical ingredients are reporting a significant increase in skin radiance and glow – a unique effect they’ve coined the #dermalistglow!

While we are on skincare, there is also increasing evidence that supports the benefits of only using clean ingredients. Chemicals such as phthalates and parabens, along with preservatives such as DMDM hydantoin and imidazolidinyl urea, which release formaldehyde have shown to have toxic effects in studies from institutions such as the CDC and Harvard School of Public Health, and are a hot topic surrounding the anti-inflammatory and anti-toxicity movement. Thanks to the advancements in science, knowledge and technology we are able to manage chronic inflammation better today than ever before, which can have such a dramatic and impactful effect on our client’s skin. Our industry is about helping people feel confident and creating real, meaningful change in their lives, and doing this ethically and holistically, with conscience and integrity is something we can all feel proud of. Stefanie is the Founder and CEO of emerging Australian clean cosmeceutical brand Dermalist. Visit www.dermalist.com for more information.

BEAUTY & SCIENCE

FOR THE INDIVIDUAL BEAUTY OF YOUR SKIN

DERMAL AESTHETICS

SMOOTH OPERATOR MEET THE LATEST REVOLUTION IN SKIN RESURFACING TECHNIQUES.

Dermaplaning has become THE treatment to add to your treatment menu. With no downtime, non invasive nature, 100% disposable protocols and incredible results put Dermaplaning a league of their own. We chat to Chelle Enriquez, lead Educator for New South Wales for DermaplanePro about this cult treatment.

CAN YOU TELL ME A LITTLE ABOUT YOURSELF AND HOW YOU FIRST GOT INTO DERMAPLANING?

“DERMAPLANEPRO AUSTRALIA GAVE ME THE OPPORTUNITY TO EXPAND MY BUSINESS AND SETUP CE ACADEMIC CENTRE.” 36

Beauty Biz Year 12 Issue 5

I am a Registered Nurse who has the passion for Skin Health. As a health and beauty professional, I make sure that I have access to the latest information and technology about the industry. I learned about DermaplanePro Australia when I attended an NSW State Education event by Australian Dermatology Nurses’ Association. I was impressed by the results of the treatment and the range of skin types that can have this treatment. Since then, I have decided to add DermaplanePro Facial to the list of our services at CE Skin Aesthetics. We have then affiliated with the company to provide Education, Supplies, and Support to different NSW beauty salons and medi-aesthetic clinics. The treatment protocol has evolved over the years and new dermaplane blades have been developed in order to achieve better results. This treatment has been a global trend and is becoming more popular in Australia.

WHAT SKIN CONDITIONS HAVE YOU BEEN ABLE TO TREAT WITH DERMAPLANEPRO FACIAL?

Throughout our practice, we have been utilising this treatment for patients with ageing dull skin, congestion, hyperkeratinised buildup, fine lines and wrinkles, and hyperpigmentation.

HOW IMPORTANT IS TRAINING WHEN IT COMES TO MASTERING THE ART OF DERMAPLANING?

Knowledge and expertise are highly important when performing skin treatments. It is essential to have the background knowledge about skin and hair, and how this modality can improve certain skin conditions. An extensive initial training must be attended prior to performing DermaplanePro Facials. Practicing on actual models help in improving and mastering technique. There is an art to blade handling and blade angle and professionals will learn this on their practical training session. Everyone must be assessed and deemed competent by a Certified DermaplanePro Educator. DermaplanePro Professionals should also continue their professional development and maintain their knowledge and skills on dermaplaning every year.

DPAU DE RM APL A NE T RAINING & S UPP LIES

Training Package

Each kit contains: 1 oz. DermaplanePro AHA/BHA Skin Prep Solution- 12 Individual #10R "Butter Blades"- 3 #10R Butter Blades attached to a Plastic Handle- 1 Metal Handle- 1 Blade Removal Box- Sample of our NuPeel Natural Enzyme Gel Gommage & StemCell and Peptide Mask for face and neck.

FO STOPSTOH

HOW CAN A SALON INCORPORATE DERMAPLANING INTO THEIR EXISTING FACIALS?

OT TEG PU

EHT

IS DERMAPLANING A PROFITABLE SERVICE FOR SALON OWNERS?

At the University qualifications and programs are taught according to International unit standards and relevant syllabi, providing relevance to the National and International Framework of Health and Skincare. MORF

DLROW

â&#x20AC;&#x153;IT IS ESSENTIAL TO HAVE THE BACKGROUND KNOWLEDGE D P A U UNIVERSITY ABOUT SKIN AND HAIR, AND HOW THIS MODALITY CAN IMPROVE CERTAIN SKIN CONDITIONS.â&#x20AC;?

WOH

Include: Theory, Practical, all clinical documentation, video's, demo's, manual and kit.

WHAT ADVICE WOULD YOU GIVE ANY SALON WANTING START DERMAPLANING?

Skin Needling, We offer many courses in Aesthetic Therapy. As a Dermabrasion, Skin student you will not only be trained to achieve the Peeling, IPL & Laser, professional qualifications essential for this demanding Light Therapies, but immensely worthwhile career, you will also benefit Cosmetic Tattooing, from being assosciated with the best accreditation & Blemish WHEREMicroBlading, DO YOU SEE internationally. This is a fast track course and is openDERMAPLANING to EVOLVING Removal.IN THE FUTURE? all who are serious about a career in Beauty/Dermal and I see DermaplanePro Facial as the go-to facial for that instant glow pre event. It will be the Wellness. treatment choice prior to a special occasion

dermaplaneproaus@outlook.com

Do your research. Understand the needs of your existing and potential market, and identify how dermaplaning will address those needs. You can always contact DermaplanePro Australia if you would like to know more about this treatment and how it will fit into your current business model. As part of the team, I can say that we are always here to guide and support you in starting your DermaplanePro business journey.

TSULREDNAW

DERCAS

I am very grateful to be affiliated with We usually put our patients on a customised DermaplanePro Australia. It has helped me scale skin health program where we combine different my business in three ways: modalities to target specific skin concerns. 1. By having DermaplanePro Facial available in Dermaplaning is usually done in between my clinic. We have returning clients who are peels or skin needling sessions. We also utilise loving this treatment and its results. We have this treatment prior to performing enzymes, also seen a definite increase not only in our masks, peels, oxygen/serum infusion for better sales but also client satisfaction. penetration. It can also be used as a prep for skin 2. By being an official DermaplanePro Supplier needling or IPL/laser treatments. We have a full in NSW. It is nice to network with different list of dermaplaning protocols available on the clinic/salon owners and provide support DermaplanePro website. to help scale their businesses by offering DermaplanePro Facial. HOW DO SALONS 3. By becoming one of the Certified MINIMISE DOWNTIME WITH DermaplanePro Educators in Australia. It is DERMAPLANING? so rewarding for me to have this opportunity Downtime can be minimised by prepping the to share my expertise in dermaplaning to skin with appropriate skincare products prior to other beauty and health professionals. procedure. A healthy skin will heal better and has www.dermaplanepro.com.au Furthermore, being affiliated with DermaplanePro lesser risks of adverse reaction. Following the Australia gave me the opportunity to expand my protocol and technique will minimise grazing with dermaplaneproaus@outlook.com T H dermaplaning. E M I L LWe E recommend N I A L the B application A C K Pof A business and set-up CE Academic Centre. We are currently offering DermaplanePro Certificate 02-61662265 Nourishe Dermaplaning Oil to leave a light film on Course in our Sydney training location. We will the face for easier gliding while still maintaining be offering other certificate and ITEC courses the tension in the skin. By using this product, we Riana professionals Janse van soon that will help Australian gainRensburg minimise treatment injury secondary to dry and international qualifications. This is really exciting dehydrated skin. Founder Director so watch this space :)

because of the physical exfoliation with the benefits of hair removal. More and more people will learn to appreciate its anti-ageing benefits. We have received a lot of interests during the C K EBeauty R recent Expo Australia held at ICC, Sydney and we have a line up of students who registered from all over Australia. These future Certified DermaplanePro Professionals will soon share their dermaplaning skills to the Australian community.

Learn more about DermaplanePro treatments and training at www.dermaplanepro.com.au

EVENTS

BEAUTY EXPO AUSTRALIA Ends on a High! Beauty Expo Australia’s 2019 edition has wrapped with a bang, after the professional beauty industry came together for two days of toptier education, product launches, demonstrations, innovations, and networking at the International Convention Centre Sydney (ICC).

Cory Watson, Event Director for Beauty Expo Australia, was elated at the outcome of the show’s 2019 edition. “It’s been a fantastic year for Beauty Expo Australia,” Cory said. “Salon owners and beauty brands are looking to connect with all facets of the industry, and Beauty Expo provides the ultimate environment that is conducive to business - whether that be connecting with new clients or maintaining existing relationships. The feedback we’ve had from both exhibitors and visitors has been amazing and it’s so gratifying to see them feeling inspired and driven for the year ahead,” Cory concluded. The event hosted some of the industry’s foremost talent in beauty who showcased their world-renowned skills in makeup, lashes, brow henna, waxing, cosmetic tattooing, nutrition, skin needling, cosmetic procedures, business advice and more to thousands of eager professionals gathered under one roof at the industry’s ultimate beauty event. The education theatres were packed, illustrating the ongoing importance beauty professionals place on improving their skills and keeping up with current trends in order to stay ahead of the competition. Visitors saw celebrity brow stylist, Kelley Baker, conduct a highly-anticipated, sold-out hands-on workshop in partnership with Elleebana, where visitors learned how to achieve the notorious insta-worthy brow techniques that Kelley applies 38

Beauty Biz Year 12 Issue 5

to her celebrity clients, including the Kardashian sisters, Cardi B, Ariana Grande and Zendaya Coleman. Reinforcing the current beauty trend of defined brows, beauty professionals appeared eager to learn the ‘Kelley Baker Style’ and skills to re-create the tamed arches of Hollywood’s elite back in their salons. Other highlights of the education program include Isabelle De Vries’ makeup Look ‘n’ Learn where she inspired visitors and demonstrated techniques to re-create her renowned ‘Buttery Skin and Colourful Glossy Eyes’ editorial looks, and demonstrations from founder of The Beauty Chef, Carla Oates, on her ‘Beauty Begins in the Belly’ philosophy that links what we eat with our overall health and wellbeing. Visitors were exposed to the latest innovations and technologies from over 350 brands on the expo floor. The bustling expo floor also facilitated opportunities for visitors and exhibitors to interact

face to face, which remains one of the biggest drawcards for exhibitors and salon managers of attending Beauty Expo. The Face2Face Makeup Awards showcased outstanding skills in makeup through live competitions that took place on the expo floor and were presented on the Makeup & Grooming Stage. The immense quality of the entrants illustrated the creative talents and technical skill of Australian makeup artists.

Beauty Expo Australia will return to the International Convention Centre Sydney (ICC) on 22-23 August 2020. www.beautyexpoaustralia.com.au

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EVENTS

TOP MAKEUP ARTISTS NAMED AT

Awards

FACE2FACE MAKEUP

The Face2Face Makeup Awards 2019 has presented six awards to the winners of its prestigious competition that celebrates exceptional skills in makeup artistry. The awards, which took place from 24-25 August at Beauty Expo Australia in Sydney, include four live competition categories and one photographic category. The winners of the 2019 awards are: • Pearlin McCarthy – Fashion Editorial: Makeup Designer, a new category for 2019 where entrants created a makeup design for their favourite fashion label’s next season campaign • Pearlin McCarthy – Bridal: My Modern Bride, where artists created a diverse and inclusive representation of a bridal look • Heather Chalker – Body Art: Most Influential Film, this year’s theme invited entrants to create a full body paint inspired by a film that has impacted them throughout their lifetime • Sara Belobrajdic – Creative Makeup: Instagram Killed the Avant-Garde Star, where artists created ‘instagramable’ makeup representing avant-garde, creative selfexpression and experimentation • Krista Jade White – Beauty Editorial: Creative Director, the photographic category where entrants created two beauty images depicting how they would direct the brand’s next beauty campaign as a Creative Director In 2019, the awards also included the People’s Choice category, awarded to an artist showing amazing promise. The inaugural award was presented to Perth based makeup artist, Nita Hirani.

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“This year’s Face2Face Makeup Awards saw a wide spectrum of artists create impressive work they should all be proud of; from makeup trainers to students, professional freelance artists to artists who had never applied makeup on a client before! Yet, all that mattered was what was created on the day and 2019 was yet another elevation of talent and imagination. The competition floor is always a supportive experience for the artists and boy, did it bring out the best in everyone!” said Becca Gilmartin, Creative Director of Face2Face Makeup Awards. The Face2Face Makeup Awards 2019 judging panel included some of Australia’s top makeup artists: • Nicole ‘Pinky’ Thompson, Global MAC Pro Senior Artist, MAC Cosmetics • Zuleikha Stevens, celebrity hair and makeup artist • Isabelle De Vries, multi-award winning makeup artist • Meryll Faulkner, four-time winner of the Australian Bridal Award for excellence in makeup • Penny Antuar, beauty influencer and internationally renowned makeup artist • Tanya Guccione, makeup artist and educator • Becca Gilmartin, makeup artist and Creative Director of Face2Face Makeup Awards • Kylie Eustace, ABIA and AHFA finalist for Makeup Artist of the Year

• Martha Mok, award-winning makeup artist and international trainer • Samara Nillson, makeup artist, content creator and educator • Bernice Mansfield, esteemed makeup artist and hair stylist • Alex Pott, fashion and celebrity photographer • Michelle Dube, award-winning hair and makeup artist Winners received generous prize packs from Becca Gilmartin, Long Lashes, INIKA Organic, Beauty Dazzled, Silk Oil of Morocco, Runway Room, Mii Cosmetics, LASHGAME, Crown Brush, and Christian Faye. Beauty Expo Australia, the national event for the professional beauty industry, hosts the Face2Face Makeup Awards each year, providing a valuable platform for Australian makeup artists to showcase their talent. Beauty Expo Australia will return to the International Convention Centre Sydney (ICC) on 22-23 August 2020. www.beautyexpoaustralia.com.au

ABIA

Australian Beauty Industry Awards 2020

! es t a d e Save th INFORMATION KIT AVAILABLE Friday 1st November 2019

OPEN FOR ENTRY Monday 13th January 2020

FINALISTS ANNOUNCED Monday 22nd June 2020

DEADLINE FOR ENTRIES Friday 18th May 2020

ABIA GALA AWARDS Sunday 23rd August 2020

www.australianbeautyindustr yawards.com.au

EVENT

CENTRE STAGE FOR AUSSIE ICON

Beauty Expo Australia played host to hundreds of brands over the 2-day event this year with Ultraceuticals providing the ultimate skin education destination. The installation focused on providing the latest techniques and skin science in this fast-growing industry. The demonstrations were designed to be energetic and fun in a sensory format, where guests got to touch, smell and view up close what it is like to work behind the scenes in skincare development. Ultraceuticals ramped up their interactive experience this year with many stand highlights including, on the hour live demonstrations to reveal their newly developed bespoke performance treatments, Baseline Plus +, Performance Plus + and the Advanced Performance Plus + presented by Global Education Director, Liz Fardon.

highlighted the important function of emollients and preparing emulsions aimed to improve texture. Dr Olivia Laing also delved into antioxidants, highlighting the Ultra Protective Antioxidant Complex designed to neutralise free radicals and combat oxidative stress. Expo celebrations then continued as Ultraceuticals played host to an exclusive gathering of key clinic and salon guests for their ‘Twilight Cocktails’ evening on Saturday, 24th August to celebrate the weekend of festivities as the cosmeceutical brand marks its 21st birthday.

A signature hand and arm treatment station also proved to be a fan favourite, with top skin technicians offering a customised, luxury performance treatment using either lactic acid or vitamin A. The massage concluded using a combination of hydrating and nourishing mask formulations to leave guest’s arms feeling both nurtured and renewed.

Sydney’s iconic Harbour Bridge stood prominently over the Dawes Point, Bridge Marquee venue, as visiting guests mingled with industry peers around an elegant canape of twinkling fairy lights and vibrant floral arrangements of deep purple orchids through to pink Proteas for a hint of Australia. For many salon partners, this is the one time of year that they can get together with other business owners and therapists to share their passion for all things skin.

An R&D pop-up science lab also showcased experiments on fragrance and the evolution of using singular notes, to intricate and complex essential oil blends. The R&D team also

Guests celebrated the unusually warm evening with Archie Rose Gin & Tonic with Rosemary and Cucumber cocktails on arrival, accompanied by a delectable range of canapes such as roast

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duck crepes, roasted ratatouille and goat cheese tarts, king prawn chili wraps and Latin-inspired food station. Ultraceuticals founder, Dr Geoffrey Heber extended a warm welcome speech acknowledging guest partners who have travelled far and wide to attend the weekend of events. “I am always so honoured and grateful when we host these events to see our valued salon and clinic partners come and share in our celebrations during the busiest dates on the industry calendar. These gatherings are so instrumental in having everyone come together to share their successes, passions and visions with other business owners, therapists, Ultraceuticals staff and me. It’s important that we come together to celebrate and acknowledge the significant work that our clinics and skincare professionals have been doing in transforming people’s lives with Ultraceuticals training, field and customer support, treatments and products. I’m thrilled that we can play a crucial role in helping them fulfil their professional ambitions.” Dr Geoffrey Heber said.

INTERNATIONAL

SIX SENSES SPA VIETNAM 44

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Surrounded by lush tropical jungle and cascading streams, the newly renovated treatment rooms of the Six Senses Spa in Vietnam’s Ninh Van Bay, provides a world class facility bathed in natural light. The new indoor flying yoga studio enhances the resort’s yoga offering and this particular practice is ideal for relieving age-related aches and pains, it helps fine-tune the body’s balance and alignment, releases ‘happy hormones’, improves flexibility and offers a unique sensation of flying. The new meditation sala is beautifully surrounded by nature and provides a real sanctuary to calm the mind and meditate peacefully. The spa recently welcomed a visiting practitioner, Lama Sherab from Bhutan who led guided meditations and gave spiritual talks for the guests. In addition, the spa will offer interactive workshops at the Alchemy Bar so guests can learn to blend local ingredients and create scrubs, masks and wraps which will be used in their treatments. For those who want to go deeper and understand more about their well-being, the Six Senses Wellness Screening provides the latest intel on what’s going on inside them. Performed by a resident wellness expert and qualified naturopathic doctor, the screening analyses key physiological biomarkers of health, including body composition, metabolism, oxygen distribution, heart function, circulation and stress parameters. The results are used to prepare a personalised wellness program specific to each individual’s needs.

There is also a wide range of multi-day holistic wellness programs from three to seven days which address the most common modern concerns. For example, the Sleep program helps guests rest the mind and rejuvenate the body by combining practical advice from Six Senses Sleep Doctor with the many benefits of yoga nidra and meditation, relaxing treatments, wellness therapies and low intensity training. The spa’s Detox program uses the noninvasive techniques of yogic cleanse to help the body detox in a safe and controlled manner in combination with cleansing therapies and sensible eating of whole foods. Improved fitness levels, toned body, higher energy levels and better mood are some of the benefits guests can enjoy when participating in the Fitness program which focuses on movement, high and low intensity training and nurturing treatments. Each of these programs starts with a wellness screening and includes personalised treatments, activities and advice on foods to favour and avoid during the stay and beyond. “The enhancements within the Six Senses Spa village are in line with the company’s values,” explained Ateeb Shrestha, general manager of Six Senses Ninh Van Bay. “It is about reconnecting the body and mind and rediscovering balance – a process that is accelerated by the incredible natural surrounds of Ninh Van Bay.”

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LASHES & BROWS

A GOLDEN NYFW FOR

Graft A Lash have just returned home after an amazing time at New York Fashion Week where their strip eyelashes, gold eye and lip masks were used in 12 shows on over 250 models throughout the 7 day fashion event.

Brand owner Jodie Watkins has worked 5 seasons of NYFW however this was the first time the Graft A Lash brand had received major exposure, and the response from world renowned designers and artists could not have been better. “We were even seen on Good Morning America!” says Jodie. The Graft A Lash products were loved by all and used in major shows such as S by Serena Williams which was directed by Anna Wintour and attendees included Kim Kardashian and Alessandra Ambrosio. Jessie James Decker brand Kittenish models took selfies and gave the gold eye and lip masks rave reviews on their socials and top model Sarah Rose Summers was so in love with the masks that she even wore them down the runway in the practice run through! Jodie Watkins 46

Beauty Biz Year 12 Issue 5

New Graft A Lash fans, designers Three As Four, were just featured in Vogue for their innovative and out of the box designs and have recently collaborated with people such as Bjork, Yoko Ono and Rosaria Dawson Studio 189. A huge show with over 60 models ranging in ages and cultures and some as young as 9 years old, loved the gold eye and lip masks and didn’t want to take them off! “I am still on cloud nine, jetlagged but ecstatic at how well received the brand was at New York Fashion Week. Honestly it could not have gone better. I know how amazing this little Aussie brand is and now a lot of the USA and world do now also!” said Jodie. “We applied the gold eye and lip hydration masks on each model before starting their makeup for the shows which hydrates that under eye area and works wonders on dry lips. Models skin goes through hell during fashion week, with some models doing 2 or 3 shows per day, meaning makeup is

The original eyelash grafting extension supplier & training company. 100% Australian owned since 1999.

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applied and removed multiple times with many different products. We wanted them to have 1015 minutes of hydration and just switch off from the madness that goes on behind the scenes backstage. Every single person was thankful and said how soft and gentle they felt on the skin.” Some shows required strip eyelashes to be incorporated into the makeup look. Graft A Lash have designed premium quality strip lashes in three styles from natural looking to completely fluffy dramatic styles that are perfect for the runway or a great night out! “I cannot take credit for the strip lashes,” Jodie explains, “my daughter Brooklyn came up with the idea and personally tried and tested over 200 styles before choosing the 3 favourites and naming them, Oakland, Toronto and Berlin. The result from these lashes on the runway is just stunning! Although we are mostly known as a lash extension company the brand has been

Graft A Lash has over 19 years industry backing and 13 years in education globally, why would you choose to learn the art of eyelash extension application anywhere else? Enrolments for June intake start now.

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extending into beauty and makeup areas since my take over 18 months ago and we are beyond thrilled for what the future holds for the brand.”

EYELASH EXTENSION SUPPLIES

“There are no words to describe how grateful I am for the support and love I have been shown by the teams of artists I am honoured to call family. The kindness and gratitude from the models and designers is like something I have not experienced before. Most importantly my forever thanks must go to my brother in this makeup industry, my best friend, inspiration and shining light who believed in me and my brand from the beginning - JAMES VINCENT”

ü Full range of thickness, styles, lengths, and curls to suit all our lash lovers.

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Visit our website for all supplies online and training info. P: 07 5576 1626 E: info@graft-a-lash.com Beauty Biz Year 12 Issue 5 47 W: www.graft-a-lash.com

LASHES & BROWS

5 TIPS TO HOT SUMMER BROWS

with Kelley Baker

Award winning arch and celebrity makeup artist, entrepreneur and social media beauty maven, Kelley Baker, knew her calling early on after witnessing the confidence boost each of her clients left with after she had transformed their brows. Thirteen years later, she is now known as one of the worlds most coveted celeb arch artists with a reputation for shaping brows in a manner that can only be described as perfection.

Kelley has a knack for social media and utilised the Instagram platform, sharing her world as a brow artist by posting real time images and videos of her clients in her chair, from her chic salon in Venice, CA on Main Street. Kelley’s charisma and amazing brow transformations quickly turned her into a social media sensation and developed a cult following of over 750,000 fans; setting the internet on fire with perfectly shaped sleek brows desired by women around the world. Kelley’s proprietary waxing, tweezing, trimming, and filling technique is highly sought after by industry professionals world wide. Kelley believes in empowering women and for years she has been teaching live master classes in the beauty industry trade show circuit. Rooms are packed to the fullest to see her in action. By popular demand, Kelley travels the country teaching brow shaping master classes; empowering women in the brow business to build their own success Kelley shares her top 5 tips to Insta-worthy brows for your clients this Spring/Summer.

#1: LESS IS MORE!

Remember when tweezing, use the KBB tweezer to only pull strays. Let the pro do the work

Beauty Biz Year 12 Issue 5

#2: HIGHLIGHT!

One of my all time favourite things to use on my brows is the highlighter pencil. It brightens up your whole eye, making you look awake and energised. It’s also great to use when you have new hairs growing in to cover, camouflage and hide those pesky holes.

#3: DEFINE!

I like to use my KBB brow defining pencil in light, hair stroke motions to keep the brows looking full yet natural.

#4: BRUSH UP!

Always brush your brow hairs up and out to the side. This will help lift your eyes. I like to use my clear KBB brow gel to hold my brows in place all day.

#5: GROW BABY GROW!

My new all time favourite for brows is our KBB brow and lash peptide growth serum. I’ve been applying it daily all over and they look so full and fabulous. www.kelleybakerbrows.azurewebsites.net

T H E

A R T

H E A L T H Y

L A S H

L I F T

for

L U X U R I O U S F O R M U L A C O N TA I N I N G F R U I T & P L A N T E X T R A C T S A N D A M I N O A C I D S D E S I G N E D F O R O P T I M U M L A S H H E A LT H - E S S E N T I A L F O R R E G E N E R AT I O N AND BUILDING STRENGTH TO THE EYELASH DURING THE LASH LIFT PROCESS. AMINO ACIDS Conditions and promotes healthier hair growth. ESSENTIAL FATTY ACIDS Moisturises & protects. FLOWER EXTRACT Combats hair loss and promotes healthy hair growth with protection against damage. BARK EXTRACT High in antioxidants to neutralize free radicals to keep hair healthy and strong.

LASH

H E A LT H

I M P O R TA N T

ROOT EXTRACTS High in vitamins, minerals and antioxidants to boost moisture content, eliminate dryness and relieve hair stress. FRUIT EXTRACTS Conditioning agent to help aid in premature greying of the hair. HORSETAIL KELP ALGAE EXTRACT Highest concentration of nourishing minerals of all algae. Helps to nourish and strengthen the hair shaft.

YOU

W I TA H O U T ELLEEPLEX: Thioglycolic and alkaline compounds in permanent wave lotions can shift bonds without restoring structure evenly.

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WITH ELLEEPLEX: Elleeplex advanced formula disperses throughout the eyelashes, optimising lash health, enriched with amino acids, proteins and vitamin complex to give stronger structure to eyelashes and longer lasting results with lash lift.

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LASHES & BROWS

A LASH (or two) ABOVE THE REST

Just 2 years ago Kymberley Hooper was working as an Office Manager in an engineering firm. Fast forward and Kymberley has just taken not one but 2 top awards in the Pro Series Lash Competition at the recent Brisbane Hair & Beauty Expo. We catch up with Kymberley to learn about her win and ways the industry is fighting back against shonky lash practises.

“I LOVE THE STRONG AND INSPIRING WOMEN IN OUR INDUSTRY, SOME OF WHICH I AM LUCKY ENOUGH TO CALL MY FRIENDS. ” 50

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FIRSTLY, CONGRATS ON YOUR DOUBLE WIN AT THE RECENT BRISBANE EXPO! CAN YOU TELL US A LITTLE BIT ABOUT THE AWARDS YOU WON?

Thanks so much, I think I am still in shock that I won. I totally ugly cried on stage too!! I won both the Classic Lash Expert and the Volume Lash Expert categories at the recent Pro Series Lash Competition held at The Brisbane Hair and Beauty Expo. The Pro Series isn’t just about creating beautiful lash sets, it’s also about following correct and safe application techniques and hygiene practices. Entry photos were submitted and the top 10 from each category were chosen to compete LIVE at the expo. We were assessed on safe application weights, symmetry, adhesive usage, placement, coverage, hygiene and set-up.

WHAT INSPIRED YOU TO ENTER THE AWARDS IN THE FIRST PLACE?

I honestly don’t know what inspired me to enter my first competition. I think I just did it for fun and to see what level my work was at (I am a little bit of a perfectionist). I originally entered the Classic Student division of the Pro Series in 2017, but unfortunately, I didn’t make the finals. It was at this point that I realised I needed to perfect my art and decided to invest in training with Joy Crossingham. Joy’s training literally took my work and my business to the next level. I entered again in 2018, this time in the Volume Student division. I made the Top 10 that year but did not place in the Top 3. In 2019 I was so determined that I entered both the Classic Expert and the Volume Expert, hoping I would just place in 1 of them. You couldn’t wipe the smile off my face when they called my name as the winner for both of the divisions!! Moving forward I want to enter as many competitions as I can. Lash competitions really push you our of your comfort zone and

BEFORE really make you re-assess every detail or your work.

HOW LONG HAVE YOU BEEN A LASH ARTIST AND WHAT WERE YOU DOING BEFORE THAT?

I began my career as a lash artist in January of 2017. Previous to that I was the Office Manager and PA to the Operations Manager of an engineering firm based in Brisbane for almost 10 years, so it was a completely different industry I was stepping into. I have always had a passion for the beauty industry though; I wanted to be a makeup artist growing up, and I love making women feel good about themselves. There’s nothing quite like the feeling you get when you know you have made someone happy.

DO YOU HAVE A STYLE OF LASH YOU SPECIALISE IN?

I specialise in both Classic and True Russian Volume application. Classic lash application is 1 extension adhered to 1 natural lash. True Russian Volume is anything from 2 – 7 extensions adhered to 1 natural lash. True Russian Volume is when each and every volume ‘fan’ is hand made by the artist either prior to your appointment or at the time of your appointment. With the use of volume tweezers, very specific micro movements are required to create the volume fans. Each fan should be symmetrical and have a thin base. True Russian Volume takes a long time to master, but once you do, the results are beautiful.

WHAT DO YOU LOVE MOST ABOUT THE INDUSTRY?

I love the strong and inspiring women in our industry, some of which I am lucky enough to call my friends. There is no competition, only collaboration, which is wonderful.

DO YOU HAVE ANY MENTORS WHO INSPIRE YOU WITHIN THE LASH INDUSTRY?

Absolutely, there are many artists and educators that I look up to heavily. Joy Crossingham from LashJoy is just one of them. I trained with Joy back in 2017 and have been fan girling her ever since. Joy’s dedication to raising the standards of our industry has inspired me to become and educator myself. Another incredible woman in our industry is Kimberley Haworth. Kimberley is the founder of

AFTER Lash Vision and ARLA (Australian Registered Lash Artists). ARLA was founded to increase the awareness of safe and hygienic application, not only for artists, but for consumers also. I am happy to say I am a proud member of ARLA.

THERE’S BEEN SOME NEGATIVE PRESS AROUND LASH ARTISTS WITH POOR LASH PLACEMENT AND LASH DAMAGE. WHAT’S YOUR VIEW ON THIS SUBJECT?

Unfortunately, I see this far too often also. I do get a fair number of ladies coming to me that either need a removal, as their current extensions are painful, or they have had damaging work applied elsewhere. I definitely believe our industry needs to be more regulated and that specific course content should be delivered during all lash courses. Education is key in our industry (or any industry). We are dealing with people’s eyes and it’s so very important that we are caring for them appropriately. I believe the 1-day lash courses should be banned. There is so much content that needs to be covered, and there is no way a 1-day course can cover even half of it. I know, because I completed one when I first started (not knowing any better). If you are an artist and have only completed 1 days training, I highly encourage you to complete a 5-day training course as a minimum and continue to invest in your education by completing at least 1 course a year.

HOW IMPORTANT IS PROFESSIONAL DEVELOPMENT AND ON-GOING EDUCATION TO YOU AS A LASH ARTIST? So important. I can’t stress this enough. On-going education is simply a must. Our industry is still incredibly new, and we are discovering new things everyday with regards to eye and eyelash health and safety, it’s so very important that you stay up to date so you can provide your clients with the best and safest practises. Follow Kymberley on Instagram @the.rabbit.room Beauty Biz Year 12 Issue 5

2019 AMIA WINNERS

MAKEUP ARTIST OF THE YEAR

CASSIE HARRIS

Beauty Biz Year 12 Issue 5

AMIA Fantasy MUA Of The Year, Cassie Harris.

Makeup Artist Cassie Harris first gained an interest in makeup in 2017, beginning her journey creating special effects and wound simulation for film and the emergency services. She fell in love with Makeup and especially with how it can be used to transform a person into anything or anyone, where the only limitations were your imagination. Surprisingly Cassie is self-taught and as a result has felt she’s had to prove herself within the industry. Colour intrigued Cassie as a makeup artist, the use of undertones and the colour wheel. Having this underpinning knowledge of colour has assisted her in her work to create images that are based on dreamings, myths and folklore, creating original creating original and often improbable pieces of Fantasy works. Having a specialisation in Fantasy drew her to enter and go on to win Australian Makeup Industry Awards (AMIA) Fantasy Artist of the year for 2018 and the overall AMIA Makeup Artist of the Year. AMIA Fantasy MUA Of The Year, Sponsored by Smitten Cosmetics - Cassie Harris. Accepted on her behalf by Cameron Jane

Living in Far North Queensland meant Cassie had to overcome the challenges as a Fantasy Makeup Artist of gaining access to training and products. To overcome this, she has been travelling to source training and has had to be imaginative in the way she sources products. Cassie makes her own prosthetics for the applications she requires and also makes her own molds from nature. Within her collection of work Cassie showcased pieces that used various techniques and demonstrated Avant Garde makeup, beauty makeup, detailed body painting (rendering of clothing and organic material), illusion painting, prosthetic creation and application and special effects and simulation makeup as her interpretation of Fantasy Makeup.

2019 Amia Australian MUA Of The Year. Sponsored by Stageline Professional Makeup - Cassie Harris Accepted on her behalf by Cameron Jane

Cassie works collaboratively with many artists and find this is a great way to learn and exchange skill sets. She plans to continue collaborating to fuel her passionate for education and helping others learn and grow. I will be taking on more airbrushing courses to fine tune my skills in this area as this is a passion of mine. I have consciously planned for upcoming beauty-based workshops also as I feel an understanding of beauty makeup and application is fundamental to

It hasn’t always been smooth sailing for Cassie. During this year’s ABIA judging, Cassie was diagnosed with a debilitating Central Nervous System Disorder. Although there is yet to be a cure, Cassie remains positive. ”Makeup to me is far more than a business opportunity, it is a lifestyle. It is a way to express everything good and bad in my world. Having creative makeup (in particular fantasy makeup) in my life has allowed me to still achieve, bringing a sense of accomplishment to my day to day life.” Cassie says. If all this does keep Cassie busy she’s also studying a Duel Degree in Laws and Politics, Majoring in Indigenous Politics. Cassie has resolved to continue creating Fantasy make up pieces, and she feels that giving others the gift of creative skills is essential to me. Creative makeup and Fantasy make up allow me to escape and bring to life what most can only dream of. It challenges the stereotypes of traditional beauty makeup extending the realms of beauty. It allows one to create a fantasy world bringing joy to many and inspiring others to think outside of the box and the mainstream, harboring imagination and creativity. It’s this passion, determination and drive to make our industry better that caught the judges eyes in this year’s AMIA’s & saw her crowned both Fantasy Make Up Artist and Australian MakeUp Artist of the Year for a second year running. Cameron Jane from Cameron Jane Academy graciously accepted the awards on Cassie’s behalf as she was sadly unable to attend due to ill health. Congratulations Cassie! We all wish you good health and can’t wait to see where your career takes you next.

ABIA

Australian Beauty Industry Awards 2019

AUSTRALIAN MAKEUP INDUSTRY AWARDS

Beauty Biz Year 12 Issue 5

MAKE UP

La unch

PALLADIO AUSTRALIA

Palladio Beauty is the new venture of Rob Tamburro , founder of the cosmetics brand Bodyography Australia . Palladio is the latest brand which “ticks all the boxes”. A range formulated with a philosophy based on Botanical and Vitamin infused extracts, Paraben Free formulas and Cruelty free. Best of all Palladio is affordable to the everyday consumer. 28th August 2019 saw the official launch of Palladio Beauty in Australia and first look at Melbourne’s newest fine dining restaurant / bar rokkbank & co. The event held at rokkbank & co in South Melbourne opened its doors to Australian Makeup Artists, Beauty enthusiasts, Influencers and foodies to celebrate Palladio Beauty’s arrival. We caught up with Rob Tamburro to learn more about this new Australian brand.

CAN YOU TELL US ABOUT PALLADIO BEAUTY AND WHAT MAKES IT SO UNIQUE?

Palladio Beauty is a range with the philosophy based on Botanical and Vitamin infused extracts. Our formulas are also paraben free, cruelty free and throughout the range Vegan and Gluten Free. It ticks all the boxes of a clean cosmetics line. Best of all is the price. In an ever-changing market of international retailers and online shopping changing the way we shop in Australia; we have 54

Beauty Biz Year 12 Issue 5

placed Palladio to be more affordable to the everyday consumer. What does this mean for salons? More clients coming back to your salon to purchase their quality professional makeup and not losing them to larger discount stores.

CONGRATULATIONS ON YOUR RECENT AUSTRALIAN LAUNCH PARTY, CAN YOU TELL US ABOUT THAT?

Having launched Palladio at the start of 2019 and really getting some traction in the professional industry it was time to officially launch and welcome the brand in Australia and what better week to do that than Beauty Expo week? We had a special guest Monica Morley from Palladio USA join us for the Australian Beauty Industry Awards on beauty expo weekend, then we headed to Melbourne for the launch. The Launch was held at the stunning New restaurant / bar Rokkbank & Co in South Melbourne. Rokkbank has a unique glass floor which looks down into a cellar which created the perfect viewing platform for guests as they arrived. Guests watches as 6 Models and 6 makeup artists created the stunning looks live in the cellar. Following

the speeches, the hatch in the floor was opened and the models paraded their looks while mingling with guests. The looks showcased the ability of Palladio from being an amazing everyday makeup due to its botanical and vitamin formulations to also showcasing the creative artistic ability of the range with its bright pigmented colours.

WHAT TRENDS DO YOU SEE COMING THROUGH FOR SPRING AND SUMMER?

One of the biggest trends happening right now seems to be the introduction of Liquid Eyeshadows. Many people are ditching the traditional eyeshadow for these longlasting stay on formulas. Other looks that seem to be making a comeback and products that seem to be gaining momentum are coloured eyeliners , glowing and highlighting products providing radiant looks. Water coloured eyes will also be a hit this Spring Summer with more and more eyeshadow Palettes hitting the market.

PALLADIO BEAUTY’S ALREADY BEEN SPOTTED SUPPORTING SO BIG-NAME EVENTS. CAN YOU TELL US ABOUT THESE?

It’s been a great start to Palladio’s inception into Australia with the team getting involved with some big-name events. The team has done an amazing job in showcasing the products and its ability. From Melbourne’s Polo events at Portsea and St Kilda, to Hair Biz Forum, and Fashion week in Melbourne the Palladio team was there creating looks for models while pampering the general public and introducing Australia to a new exciting cosmetics line. The perception is changing, and Palladio is here to stay. Each week more and more salons are making the change seeing the benefits of the range while keeping it all affordable. Most of all we haven’t cut corners on quality and the brand is exciting to both artists and the consumer.

WHAT CAN SALON’S EXPECT WHEN THEY STOCK THE PALLADIO BEAUTY RANGE?

Palladio has the ability to provide a full cosmetics line to any salon, or you can simply have smaller categories. This means that there is something for everyone when it comes to Palladio. Its 20 year’s experience in the beauty industry knowing and understanding the industry its trends and what salons owners want. You have 100% support from Palladio and assurance to always be in stock and there for your salon. We don’t place any minimum order quantities, nor do we force you to take an entire range of products you simply do not need. We are here to work with you and build Palladio together in your business, that is our promise and mission. For the salon clients its means a quality affordable cosmetics line which they will be coming back to your salon to purchase. We cut fancy packaging and unnecessary boxes which only go to waste to keep the product real. Think retail.

WHAT’S NEXT FOR PALLADIO BEAUTY?

The brand is evolving at such a fast pace that the future looks so exciting. Between now and Christmas we already have 4 new product category launches and some amazing packs that are sure to be huge sellers and favourites. The near future sees some new display options that we have been working on come into fruition also giving salons even more choice when it comes to stocking Palladio. We also are excited to expand our team at Palladio in both educators and Development managers. Also, on to bigger events and productions including a TV series which we are excited to announce soon. Visit www.palladiobeauty.com.au for more info and to enquire about becoming stockist. Beauty Biz Year 12 Issue 5

NAILS

OVEREXPOSED.

ARE YOUR NAIL PRACTICES MAKING YOUR CLIENTS SICK?

Expert Nail Technician and Australian distributor of Missu Australia, Sarah Haley, shares with us how over exposure is responsible for the increase in nail allergic reactions in clients, and ways you can work to keep your clients safe.

I have been doing nails for 20 years and have been qualified for 17. Like most young girls, I bought my first acrylic set at 17 and, immediately fell in love. I knew that was what I was meant to be doing. I began doing all of my friends nails and shortly after that I trained as a beauty therapist at Windermere Polytech in Tauranga New Zealand where I am from. Since then I haven’t looked back. I have owned and run successful salons, where I have specialized in hand painted nail art. As well as my work as an educator, not only at a local RTO but also educating for various brands. 2 years ago, I felt I needed to be doing more I wanted to help as many Nail Techs in their nail journeys as I could, so I took over as the exclusive distributor for Missu Nails Australia and New Zealand. And most recently I felt that our industry was lacking in high end brushes tailored for micro art and everything gel related, so I have developed my own custom-made brush line, JGM Pro Series Brushes.

steps to avoid this happening to ourselves or our clients.

As an educator, I found I was constantly being asked for help and advice from nail technicians regarding over exposure to various nail brands and products. Over exposure for a nail technician can be devastating. it can mean the end of a career, and for a client it can mean they can no longer get their nails done. So, what is over exposure and what can be done to avoid it?

When we constantly apply primer without being careful of avoiding the paronychium (lateral nail folds) or the eponychium (Proximal nail fold) we risk over exposure. When we constantly flood our clients cuticles with gel polish, we risk over exposure. When we apply acrylic without being mindful of maintaining the correct ratio recommended for your product of choice we risk over exposure.

Put simply over exposure is excessive exposure to something harmful. Don’t get me wrong, it is NOT harmful to get your nails done at the salon, but we must avoid contact with skin. Our skin is the biggest organ in the human body so we need to look after it and limit the skins exposure to chemicals, specifically nail products.

For example, in recent years we have seen an increase in popularity of the one bead acrylic technique. Now don’t get me wrong, I am not saying this technique is incorrect. But what I am saying, is we need to be careful.

Symptoms of over exposure include but are not limited to: - Peeling skin - Itching - Small blisters on the finger tips - Red/inflamed skin - In more severe cases Onycholysis can occur. As Nail Technicians we need to take necessary 56

Beauty Biz Year 12 Issue 5

When we work with wetter beads if our product is not designed to be wet, we throw the chemistry off. This is one common cause in clients developing allergic reactions caused by over exposure. At Missu Australia we have taken a pro-active step towards educating our customers about using their products safely and maintaining the health and integrity of their clients natural nails. We believe quality education is key to setting up

our customers for success therefore we offer free 1:1 training for every order placed with us $500 and over. Another way that we support our customers and educate them is via our support group in Facebook. Our customers can go there at any time and have the opportunity to ask questions and receive advice from Qualified Missu Educators and myself. We believe that by offering this service we are doing our bit in not only supporting our Nail Technicians who use our brand but we are also ensuring that the clients remain loyal to their tech for years to come, because when products are being used correctly the risk of over exposure is greatly reduced.” Visit www.missuaustralia.com for more information on training and support in preventing exposure in your clients.

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NAILS

MERMAID MANICURES

From a chance encounter on holiday that ignited a life-long passion and a career, Taylah Manley, owner of Mermaid Manicures has harnessed the power of social media to grow her business and live the life she’s always wanted.

We chat to Taylah about getting started and the new “word of mouth”.

HOW LONG HAVE YOU BEEN IN THE INDUSTRY AND HOW DID YOU GET STARTED?

I have been in the beauty industry since 2011 but started out as a hairdresser. I became qualified for nails in 2013/14. I had left my hairdressing job without a job in place, so I started to do friends and family to help me get by whilst trying to find work. Eventually I saw that I didn’t need to be employed by someone else to have a successful career!

WHAT MADE YOU FALL IN LOVE WITH NAILS AND NAIL ART?

My first memory of discovering nail art was a family holiday to Fiji when I was 11 years old, my mum was getting her nails painted by a local lady. She was using a toothpick to paint little flowers, from then on, I had a huge passion for nail art! I guess it’s being able to express yourself with something so simple as nails. It’s constantly challenging too!

YOUR DESIGNS ARE BRIGHT BOLD AND INTRICATE. HAS THIS ALWAYS BEEN YOUR STYLE OR HAS IT EVOLVED OVER TIME?

Yes definitely has always been my style! I didn’t like the “normal” basic nails out there, I have always wanted to create nails that were different, eye catching and something that my clients would be proud to show off!

WHAT’S ONE ELEMENT OF THE INDUSTRY AND YOUR WORK YOU WISHED MORE PEOPLE KNEW?

YOU’VE ALSO BEEN A TRAINER YOURSELF. CAN YOU TELL US A LITTLE BIT ABOUT THAT?

HAVE YOU HAD TO OVERCOME ANY CHALLENGES IN YOUR WORK/BUSINESS/THE INDUSTRY?

HOW MUCH OF A ROLE HAS SOCIAL MEDIA PLAYED IN THE GROWTH OF YOUR BUSINESS?

Education of how nails should be done correctly. That the client should not be in pain! When people go to a correctly trained nail technician after going to a non-standard salon, it’s like a lightbulb moment that there are people out there that are about the health and care of your nails.

Creating your own career is hard work, you try to take any work that comes your way. Which means that your personal life suffers, but if you truly have the vision of what you want your future to be you learn to understand that you might have to miss out on a few things in the beginning. You become a workaholic without realising it!

HOW IMPORTANT IS ONGOING EDUCATION IN THE NAIL INDUSTRY?

So so important! Ever since I became a nail technician there has not been one year where I have not done at least two trainings/workshops. And then that’s just those! Constantly looking at beauty websites, online tutorials, podcasts. Anything to make yourself become a better technician and business owner. Things change so quickly in this industry, and the basic certificate to get you qualified, is just the beginning.

I was an educator for Missu for just over two years! I really enjoyed teaching and helping people have that “ah-ha” moment! I was mostly teaching nail art skills. I recently gave that up just to focus on my studio and myself more. It’s definitely something I’d love to get back into in the future and I have met some amazing people because of it.

Social media is everything... well not everything but such a huge part! A lot business comes from word of mouth, and the new form of word of mouth is the client sharing the work you did for them on their accounts!

IF YOU COULD GIVE AN UP AND COMING NAIL TECH ANY ADVICE WHAT WOULD IT BE?

Keep practicing, and don’t let the passion you have die. Melt downs will happen when your building something amazing, because you will learn from them, even if you might not think so at the time. Don’t be scared to ask questions too.

WHAT’S NEXT FOR YOU AND MERMAID MANICURES?

I’m off to the Tokyo nail expo in November, so I think some pretty new inspiration will be heading my way! Clients get ready to be kawaii’d! Follow Mermaid Manicures on Instagram @mermaidmanicures

Beauty Biz Year 12 Issue 5

Xmas SHOP

Deck the halls and get ready to make your clients Jolly with these amazing Christmas Collections designed to help accelerate your clients results while saving them money, and maximising your profits.

DMK

NEW to the DMK Home Prescriptive range, this Microbiome System Probiotic Restoring Skincare is revolutionising how we revise skin! Just like your digestive system, the skin has an elegantly balanced community of good and bad bacteria. Now DMK has the real ability to help restore the health and diversity to the skin’s microbiome. EnbiomentTM works to strengthen your skin’s immune system against everything you throw at it, particularly during the summer festivities, from sugary cocktails to a little too much sun. www.dmkskin.com.au

OCOSMEDICS

OCosmedics highly anticipated 2019 Core Four Collection does fail to impress. Featuring a patent geometric travel bag, the Core Four Collection offer maximum value while meeting the entire needs of an entry level skin concern. Clients can also customise their Core Four with their choice of 5 Hydrators and a Mineral Pro SPF30+ for just $7. www.ocosmedics.com.au

PURE FIJI

With a huge selection of gift packs at affordable price points, there’s a Pure Fiji gift pack for every-one – whether your clients are looking for stocking stuffers, Secret Santa gifts or luxury gift boxes to spoil their loved ones. Pure Fiji packs are a popular choice that make stunning festive additions to your retail space – bringing Christmas spirit in spades to your business with their luxury hand-made soaps, mini spa boxes and travel sets, luxe coconut wax candles, reed diffusers and much more! www.au.purefiji.com

SKINSTITUT

This festive season give the gift of great skincare with Skinstitut. Australian Cosmedical Skincare brand Skinstitut launch four new limited edition packs for this Christmas: Be Smooth, Be Radiant, Be Revitalised and Be Bright. Each set is packed with a selection of the brands best-selling products in full size to help cleanse, exfoliate, correct, hydrate and protect throughout the party months. www.skinstitut.com

ULTRACEUTICALS

Australia’s iconic cosmeceutical, Ultraceuticals is set to launch a luxe range of Christmas gift packs comprising of recycled material from plastic bottles and responsibly sourced cardboard packaging that make up the seven stylish packs. Each pack has been carefully selected to address key skin concerns and features an original, hand-drawn illustration of the native Waratah, the state emblem of Ultraceuticals head office home. www.ultraceuticals.com

SUNESCAPE TAN

The perfect gift for the sun-loving beach bunnies in your life (or anyone who wants a healthy glow!), Sunescape is an award-winning, Aussie-made and owned, no-nasties sunless tanning range. With an assortment of Christmas packs available this year, they cover a range of price points and include must-have tanning products in handy cosmetic and travel bags. Formulated to provide a natural looking tan that smells amazing and is good for your skin, give the gift of a healthy tan this Christmas! www.sunescape.com.au

MESOESTETIC

mesoestetic® offers a comprehensive range of anti-ageing treatments that specifically target 4 dif-ferent stages of ageing skin. Their limited edition anti-ageing packs for christmas provide key product solutions for each stage of this process. The energy C trio pack is a brightening solution, collagen 360° trio pack for firming and lifting, stem Cell trio pack provides regenerative benefits and their most advanced global anti ageing solution is the radiance DNA trio pack. www.advancedcosmeceuticals.com.au

Xmas SHOP EMERGIN C SCIENTIFIC ORGANICS

Emergin C work with top chemists and state-of-the-art labs to incorporate clinically-proven cos-meceutical and medical-grade ingredients, active botanicals, and marine extracts, and we are al-ways on the lookout for new technologies to ensure that, no matter your environment, the best of you keeps emerging. Defined in nature, refined your science, this Christmas Collection offers a top to toe cleansing experience with a conscience. For every product in this collection , Emerginc NYC will plant a tree on your behalf. www.inskincosmedics.com.au

BEAUTY BODY COLLAGEN

As we age, our body’s ability to produce collagen diminishes and we begin to notice these effects in our skin, nails, joints, bones, digestive issues, weakened immune sys-tem and increased risk of chronic illness. Naturally formulated using VERISOL® Bioac-tive Collagen Peptides high in Type I and Type III Collagen. Being hydrolysed this means the proteins are broken down into peptides that can easily be absorbed into our bodies.. www.cangro.com.au

YOUNGBLOOD MINERAL COSMETICS

With a range of gorgeous Christmas packs available, there’s a Youngblood pack for every-one this silly season – from all-important skin prep and cult-favourite foundation packs, to brand new cheek and eye palettes and brush kits for creating stunning party season looks! Beautifully packaged in cosmetic bags and festive display boxes, these packs make special gifts for your makeup-loving loved ones this Christmas, and because Youngblood makeup doubles as skincare, you’ll be giving the gift of healthy skin too! www.youngbloodmineralcosmetics.com.au

IMAGE SKINCARE

This year, Image Skincare’s turnkey Christmas packs have been curated with an assortment of products, and each pack offers unique skincare benefits and sensory experiences. These high-quality, on-trend gift packs have been carefully designed to reflect a modern, luxurious Christmas theme, and make it easy to gift loved ones with the best in cosmeceutical skin rejuvenation and radiance. The Image Christmas pack collection covers a range of price points and skincare benefits for everyone on your list, and retail shopping bags and tissue paper complete the festive experience. www.imageskincare.com.au

THE BEAUTY CHEF

This collection is all about tapping into your fondest memories, the kind that are so impact-ful as an individual that they leave a lasting impression upon a life’s journey” said CNDTM Co-Founder and Style Director Jan Arnold. “Our goal was not only to provide a flawless fall colour collection, but also to pull from moments that make us all stop for a second and ap-preciate the human experience and those around us.” The CNDTMTreasured Moments Col-lection allows you to strut down memory lane. www.cndshop.com.au

DERMALOGICA

Dermalogica celebrates the power of human touch and community in their Holiday Collections, fea-turing street artwork by inspiring artist Kelsey Montague. Like us, Kelsey creates with her hands. She began creating her unique interactive murals as a way to help inspire communities and turn art into a social, uplifting daily experience. Each of Kelsey’s pieces invites members of the community to step into the art, become a part of the picture, and share their experiences on social media – making her work a perfect way to bring skin care that lifts you to life this holiday season. Each kit features unique packaging artwork derived from Kelsey’s murals – inspiring buyers to make her bold, uplifting art a part of their holiday gift-giving. www.dermalogica.com.au

M&U IMPORTS

Hi Lift Professional Italian Spun Lace gives you strong and durable wax strips that are super absorbent and non-woven. You can cut your strips to the desired length and use both sides of the fabric, giving you more waxing mileage and less wastage. Professional quality – For use with all wax types www.muimports.com.au

GRAFT A LASH

Gold Eye and Lip Masks contain Hyaluronic acid, amino acids, vitamin A and Aloe Vera. Perfect for puffiness, plumps fine lines and hydrates, great for sensitive skins too. Place in fridge in summer for cooling and soothing effect. Cruelty free and only $2 each! www.graft-a-lash.com

SOCIAL SPOTLIGHT

GET SOCIAL FIT BEFORE 2020 By Clare Lamberth

There’s no doubt that Social Media is the new “word of mouth” and Google reviews. Now more than ever clients will jump into your Instagram or Facebook page to see what you stand for, what you offer and what others are saying about you. With Spring Racing, Festival Season and Christmas just around the corner, it’s time to get your Social Action Plan in place for your socials media for maximum success. Here’s my top 6 tips to end 2019 with a bang on Socials.

GET YOUR CREATIVE ON POINT

Your clients want to “like” your beautiful content but if your photos are poorly lit, blurry or reposted so many times they’re a fuzzy low-resumption mess, it’s time to look at upping your game. More than ever having professionally created content in your feed is important. It’s really what draws potential clients in and gets them engaging with you ahead of their first visit. Potential clients love to see that the photos and creative you use in your feed are of a high, professional quality. If your engagement is low, Facebook add just never seem to get traction or you have trouble growing on socials, consider getting some professional photos taken. Or find a friend with a good eye to take some shots, with good lighting, on an iPhone. Having professional photos doesn’t have to be expensive. Search local Facebook groups or put out a shout out to your immediate friend group for anyone can help. You’ll see the results of good photos on your socials almost immediately.

ORGANISE YOUR POSTS AHEAD OF TIME

Posting on the fly can be stressful and lead to a downturn in engagement. Instead pool your content and organise it out ahead of time. You can do this through a variety of apps like Later, Planoly, Plann and PostVu or you can even use you I cal calendar and simply paste each photo in the day with the caption ready to copy and paste when the time comes. This will help you to forward plan content ideas and removes the overwhelm for the daily “what am. I going to post today” battle we all have.

TAKE THE TIME TO LEARN ADS MANAGER

Boosting posts is the biggest waste of your advertising spend. Facebook advertising team themselves directly discouraged Business from “boosting” content if they want any significant 64

Beauty Biz Year 12 Issue 5

conversion for advertising spend. Instead they recommend using the Facebook Ads Manager. This feature inside your businesses Page account and helps customise audiences, reach, conversion, outcomes and even lets you utilise your existing salon database to directly marketing to your clients through Facebook. There are a few steps to setting up your first Ad in Ads Manager, but taking the time to do it properly and get better acquainted with this powerful advertising tool will see you wishing you had ditched Boosts years ago.

MAKE TIME TO GO LIVE.

It’s time to grab your biggest fear by the horns and dive head first into Live videos. In 2020 Live video content will be more important than ever and only elevate your business further. Live videos enable you to speak directly with your audience and allow a two way conversation to take place. Your clients get to look you in your eyes and hear what you have to say. Live videos have increased reach and higher engagement potential than regular posts or videos. Want to make “going Live” easier? Don’t over think it. Prepare a few short talking points, too much of a script can cause more anxiety. You can even practise by just recording yourself on video and playing back. The best way into get better at Lives is by doing more Lives. They don’t have to be perfect. No one is perfect their first 10 times. But with time and lots of practise you will improve your skills. Start with a short 1 minute Live letting your clients know what’s happening in your clinic this week and what you have coming up.

BUILD YOUR IGTV LIBRARY

IGTV is a platform inside Instagram dedicated to vertical video. Meaning the phone is help

upright. Being the newest addition to Instagram IGTV is only going to become a more powerful tool for salons in coming years. Especially since introducing the ability to feature IGTV videos on the main Instagram feed. Take the time to build your IGTV library. You could include treatment features, interviews or behind the scenes footage. Why not take your content next level by saving LIVE videos filmed in Facebook and Instagram and feature them later on IGTV.

SPEND TIME TALKING BACK

Talk with your audience rather than AT them. Set aside a few minutes every day to reply to comments on your posts and actively comment in a genuine and human way with relevant accounts popping up in your Salon’s feed. This is a great way to build rapport with your audience, cement the engagement of exisiting followers and even help bring new followers and potential clients into your account. Happy Socialising! I’d love to know which tips you tried and what the result was. Let me know in a comment on our latest post or DM on Instagram at @beautybizmagazine. Clare Lamberth is an expert Dermal Therapist, Salon Owner and Educator with over 19 years industry experience. She also has her own boutique Social Media Management business, Socials Style @socialstyle_au, which has helped dozens of clinics all over Australia learn more about, build, grow their Instagram accounts with style, in a human and organic way. Reach out on socials to learn more about ways to grow your Socials with Style.

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BLOG spot REBELS WITH A CAUSE By Paul Frasca

Disruption. Isn’t it interesting how this word, meaning ‘forcible separation’, was traditionally used in a negative context but is now a cool way to talk about shaking things up for the better, being one of the brave ones… it’s a compliment! Our industry loves this word. It makes us feel like a bit of a badass right, a rebel with a cause – whether it’s new product technology, doing business against the traditional salon concept or driving digital to educate a bricksand-mortar craft – all of these things are challenging the way we interact with each other and the consumer, and are forcing those who aren’t creating the disruptions to decide whether they’ll join in or stay put. But why did these elements need to be shaken up in the first place? Hopefully you already know the answer to this; so our industry won’t die. To create sustainability! If we don’t get ahead of trends or problems, we become voiceless, invisible and stuck with mediocre… or worse. I can imagine this is exactly how the formidable climate change activist Greta Thunberg decided to rise to action. She’s disruption personified, and the recent tantrum from Aussie media commentator Andrew Bolt tells me this Swedish 16-year-old badass is definitely one to watch (he called her “freakishly influential” and “deeply disturbed”, it’s worth the Google!). If you’re not fan-girling Greta daily like me, then let me catch you up quickly. Back in 2018, Greta staged a solo climate action protest on the steps of the Swedish parliament, and after attracting loads of media attention, her stand quickly spread globally becoming the ‘school strike for the climate’ movement just a few months later. In March this year, an estimated 1.4 million students in 112 countries joined her call in striking and protesting, with a similar event taking place in 125 countries later in May. As well as spearheading this global student movement, she now also delivers stirring speeches in world leader forums and she’s landed herself a Nobel Peace Prize nomination. Now tell me one person can’t make a difference! Earlier this year, we brought The S Event Upcycled to life in Melbourne alongside our friends at Box Hill Institute. During this colourful sustainability showcase, we used this buzz word (while I channelled inspirational Greta vibes) to encourage the audience to do two things – SUPPORT green disruptors and BE green disruptors. In lieu of any widespread, effective solutions from government, council and major industry, a green 66

Beauty Biz Year 12 Issue 5

disruptor in our eyes is when small business takes sustainability matters into its own hands. These businesses typically target a specific industry, solve a problem, provide a sustainable alternative and act on a social conscience. There are so many brands out there – some that we at Sustainable Salons are proud to work with – that are shaking up their space in this way; think Who Gives a Crap, OzHarvest, thankyou., Patagonia just to name a few. When you choose these brands over the traditional ‘nonsustainably-minded’ options, you’re supporting change and saying ‘yes’ to a new, improved normal. As far as BEING the green disruptors in our industry, we believe our Sustainable Salons members are awesome examples of small business standing up for a better way. Each of our salon members offers consumers a practical pathway to prevent their salon service from negatively impacting our planet and communities. It’s no secret that the Sustainable Salons program was specifically designed to disrupt the waste management model (there’s almost nothing I love more than getting into juicy debates with the waste industry guys… I said almost). But do we tick all the boxes of a green disruptor? Before we urged our audience at The S Event to go out on this mission, we put ourselves under the microscope first.

WE’RE SALON-FOCUSSED

Our goal has always been to create a zero-waste salon industry. One of the great things about pouring our focussed attention into one area is that we soon start to see real, measurable results. So far, we’ve saved more than 358,000kg of valuable resources from polluting our planet in landfill… and along the way, the sale of those materials for recycling has provided 95,200+ meals to those in need via OzHarvest and KiwiHarvest. That’s just one example of the power of a single industry moving as one!

WE’RE PROBLEM SOLVERS

Not only are we on the hunt daily for more repurposing solutions that will take us to our zero-waste goal, but we’re deliberate about solving problems in other areas, too.

In Queensland we work with Endeavour Foundation and recently we partnered with Mambourin in Victoria to provide ongoing work in our reprocessing depots for people with a disability – this sector finds it particularly tough to establish stable employment, and we’ve become part of the solution.

WE’RE MAKING SUSTAINABILITY ACCESSIBLE

Our entire network of members means more than 40,000 consumers every week are now offsetting the impact of their salon visit, and thanks to our salons showing off in the media, thousands of consumers are searching for their nearest Sustainable Salons member salon via our online Directory every month.

WE’RE ACTING OUT

We know we’ve said it many times before, but people are the ‘why’ in everything we do. When our salons choose the right bin for their metals and paper, they feed someone in need. Every time a salon member volunteers their time and skills to bring relief to the most vulnerable in our communities via one of the many pop-up events we’re associated with, they give someone the chance to find positive change. Now we’re not saying we’re badass, but our entire network is full of proud green rebels with a cause… and as far as I’m concerned, they should be the new definition of disruptor. Somebody call Oxford. Keen to join the Sustainable Salons movement? Register your salon details at www.sustainablesalons.org!

BLOG spot NOTHING WORKS LIKE NETWORKING! By Julie Cross

As described in the dictionary a network is an arrangement or pattern of intersecting lines, so if we talk about networking with people perhaps it could be described as utilising the arrangement and pattern of intersecting lives! Welcome to your network.

Effective networking has been and still continues to be an essential ingredient in business and personal success. We are networking all the time, often unaware that we are doing so. One of the indications for me that the beauty industry is still yet to really embrace the power of networking is that at many events where I have met somebody and asked for a card they have never had one on them. Now I know in today’s climate it isn’t always about the card, it is often more about the Facebook/ Instagram address but I do think cards still work in this space. So many opportunities missed to make a real connection either with potential new clients or a partner in success to share strategies and ideas with. By being more astute in the skill of networking we discover virtually limitless opportunities for personal and business growth and success. Let me explain.... Often we are unconsciously networking, think about it, we discuss getting our website up and running with a friend and then next thing you know she has given you a contact that can help you for a reasonable investment. You used your network and you weren’t necessarily aware of it. Even somebody recommending you to another client are ‘networking’, that client is introducing their network to your business and skills. There are many businesses that rely solely on networking for success and they are constantly growing and are very successful, there is a reason why there are so many ‘Networking’ groups and why everybody loves them... so why wouldn’t we embrace that and use it more effectively in our more traditional beauty business. There are two areas of networking we will look out. Networking to create more clients for your business and also networking with your colleagues to share information and learn from each other.

So, firstly let’s look at networking to grow your business. It is a constant balance of looking after the clients you have got while attracting more new clients to your business isn’t it? At times we invest in expensive marketing campaigns with a less than exciting result. So, why not use your people and your network as simply a part of your everyday conversations to grow your business... Networking! So, as a salon owner there are so many business groups you could belong too, you don’t have to be in all of them. Perhaps you belong to a ‘Business Focus’ group through one of your suppliers? Great! And that really helps fulfil the networking with colleagues, so now an opportunity to network to grow your business by consciously attracting more clients. It could be a networking business breakfast group or a traditional networking group that meets monthly. Google will happily tell you what you have in your area. Join and go for it! You often get a formal opportunity at this style of event to introduce yourself and your business. So, practice presenting your salon, the benefits of your salon and why people should come to you. Be creative and add that touch of sparkle!! We have to think like a client. Think about why it is that clients leave their present Beauty Therapist and end up in your chair and then use that. It could be. “And we really do listen to what your concerns are and work with you to solve those issues!” So, now even reading this you may be feeling like that is going to be uncomfortable! Come on! You have got this. Get out of that comfort zone and lift your business to a whole new level in the eyes of your network, we want these people talking about you to their network. And they will! The other great thing about networking with business owners of other styles of business is that it helps you ‘think outside the square’, maybe something they do in their business could

suit yours and no other Beauty Therapist is doing it. Remember, you don’t want to follow in others footprints, you want to make your own. The other great opportunity for networking that is often overlooked is within the team. How often do we all get asked what we do when out socially? Let’s educate and inspire our team members to take that opportunity. Make sure they all have a supply of your business cards and they take them where ever they go, and when they get asked what they do, encourage the team members to take ownership, be proud and hand them a card and invite them into the salon. What a great opportunity! And finally let’s look at networking with our colleagues. Our industry provides lots of fabulous events where we get to go be educated and inspired and of course be entertained and party. Now you all know I love to get the sparkle on and party like everybody else, (And I am sure that I have shared the dance floor with many of you!), but you really do have to make sure you utilise this valuable time with your colleagues for some really beneficial networking opportunities. So, before you have too many drinks and work the dance floor, work your network, establish who the people are that perhaps have a similar style of business to you or one you want to have and create opportunities to network with them, at breakfast, lunch and before the partying starts. Share information, ask questions create some kind of support group for in between the conferences where you share marketing campaigns that have worked, get advice on staff issues etc. The truth is nobody knows our industry issues like we do and so let’s utilise our networks to lift each other to success! Nothing works like networking so get you sparkle on and let’s be more conscious of all the networking opportunities around us! I sincerely hope that I am networking with you again soon. Beauty Biz Year 12 Issue 5

BLOG spot LOVE YOUR COMPETITION By Elle Wilson

It’s really beautiful to imagine that even while you’re working, you can be in your inner flow. You could be resting right throughout the day, even when you are crazily busy.

When you’re in your inner flow, you are not thinking or worrying about your competition. You are totally focussed on your business, your life and your clients. Everyone has times like that, when their heart space is totally open and they are happy, optimistic and able to take on the world. During those times, you’re not leaking energy. Your energy is flowing in one direction and as a result, your mind is peaceful and calm. You are experiencing what it feels like to be home in your own heart. You are nurturing, loving and filled with inspiration. So why are we not in this space all the time? Why are there days when we feel drained and exhausted and ready to give up? One of the quickest ways to exit an open-hearted space is to give our belief and attention to fear. Yet, trying to get rid of fear and fearful thoughts isn’t the answer. In fact, have you found the more you want to be rid of fearful thoughts the stronger they can become? Even venting about them isn’t helpful! The difficulty many people experience around their competition is thinking fearful thoughts about what might happen. “What if they win and I lose?”, the subconscious mind murmurs. Yet the key is not in your mind, it is in your heart. Your mind isn’t where it happens. We can think anything, but unless we take it to heart, we won’t be affected by it. That’s why positive affirmations most often don’t work. Instead, send those positive thoughts out through your heart and not your mind. Your mind isn’t where it happens. That is so, so important. We must understand this to be free. Look at your competition and consider, “Why 68

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would I want anything less for them than I want for myself?” If you have an answer, you’re probably operating in an egoic thought system. Your subconscious focus is on your own self importance. And you can’t connect with your customer when you’re running your business from egoic thoughts. Be Contagious Let me share something with you. When you’re in your flow, you naturally and easily feel good. You experience inspirational thoughts. You have an energy that attracts people. They can’t stay away from you. They absolutely love being around you because... you’re infectious. You’re contagious in a good way. Not with the flu or a virus! Let’s get that straight. People wouldn’t even know why they want to be around you. All they know is that every time they come to you, they feel good. And what do you want more than that? Isn’t this the source of successful business? Every single day when you get out of your bed and go to work, you want to feel good. That’s what you want, right? To feel good? I would love to empower you. As you embrace foundational universal laws, you will watch your life change. I want nothing more for any human being than for them to reclaim their power. When we awaken to our inner power, we are not afraid, nor do we think of others as our competition. Isn’t this a perfect thought for our world? We have so much power to influence our small communities by each thought we make real. We often want to live in a better world... We can, if we start with all the small things. An empowered woman deep inside her heart loves her competition. Think of your competition as another human being, just like you. They are fellow men and women sharing this same planet. Then continue on and look at your own life. Open yourself up to

your own flow and have a look at what you have to do next. Grab yourself a great coach, a great mentor, learn a powerful new skill. Find someone who can help you to strategize your business, so that you have a unique and powerful strategy that is purely you. Try this and see energetically how it’s going to immediately shift you. See what will happen to your day. Negative thoughts about our competition are exhausting and shut down our hearts. This is what makes us tired. Shifting Your Inner Compass We need to value and understand what it means to be immersed in our open-hearted space as we work. That it is a choice and we have the power to choose it. We have to consider that overwhelm, frantic energy, and drivenness aren’t ‘normal.’ There is another way to work, love, play and be in our world. Every time you have a negative thought or feeling about your competition that you give your power to, you’ve disconnected from your flow. This is what makes you tired. You’re out of bed in the morning feeling like it’s a drag. It takes the joy out of your business. When you stop gossiping about your competition, or anyone actually, something good happens in your inner life. You begin actually shifting your inner anchoring, your inner compass. Gossiping about your competition indicates fear. Instead, you get to simply love their humanness. See that they too are human beings trying to find their way in this world, just like you and I. We all have different paths. Allow them theirs. You’ll be amazed to see what it does to your business and your life. Elle Wilson Enterprises & TrueBrow™ www.ellewilson.com.au www.browsecrets.com

THE PALETTE

BUSINESS

MAKE CHRISTMAS 2019 THE BEST EVER! By Faye Murray

Christmas is the time of year that every salon is so busy that not only is the appointment book full, but the waiting list is also. If only you had more hours in the day If only you had more staff How to get the most out of every opportunity this Christmas

PLAN RE-BOOKINGS EARLY

Your Christmas planning should begin in September. This is your opportunity to start suggesting to your clients all the things that they need to have done in order for them to look and feel wonderful for the holiday and festive season. Plan appointments by working back from Christmas. Put into the appointment book the treatments that will need to be done immediately before Christmas and then work back to the present and help your clients to be totally organised. Christmas is the time of parties, holidays and catching up with friends and relatives. Everyone wants to look their best.

THINK ABOUT CHRISTMAS AS BEING BOTH DECEMBER AND JANUARY

Christmas is definitely about the month of December; however, your marketing and planning must also include January. January is traditionally the month for gift voucher redemptions and cash flow can be lower than expected, so look for opportunities to focus on how to have an equally great January. Here are some ideas to show how you can achieve two good trading months:

ALWAYS SET GOALS

Your total sales goals for December will relate to sales of services, retail and gift vouchers. January total sales goal should have the additional focus of extra sales that can be generated from clients redeeming gift vouchers and those who were just too busy before Christmas. How do you set a Christmas target that

is both reachable and will make you stretch to achieve? In November when you are ready to set your December goal, look at the existing value of future appointments for December and add whatever you think might be possible to achieve with some focus. Look at the value of gift voucher sales from last year and factor in whatever increase you think this yearâ&#x20AC;&#x2122;s marketing and focus should produce. Look at product promotions you have available to you in December. Are you trading extra hours, do you have staff working extra hours? Look at all the opportunities and set a goal that will stretch you to do make the most of every opportunity. Once you have set a goal make sure you manage it and focus on it. If you manage it before, during and after, you will achieve it. If you simply look back at it, at the end of the month, it is too late to do anything about it. You must be totally committed to getting there. Anything less than 100% certainty is doubt. Your results during this period will be a reflection of the effort and energy you put in.

WHY HAVE A SEPARATE FOCUS ON GIFT VOUCHERS?

You get one chance at Christmas gift voucher sales. I set a plan with every salon that is specifically designed to take advantage of every opportunity. Everyone had a different plan and a different goal. My biggest gift voucher salons will have a goal of over $100,000 for the month of December and some will have a goal of $20,000. Everyone will be looking to improve on last year. This wonâ&#x20AC;&#x2122;t happen without a goal and a plan. Have a separate reward for your team for achieving your gift voucher goal. Give daily feedback on how it is going so that everyone stays focused and aware of where you are. A big, fun colourful tracking sheet for all to see is a great way for focus. Be creative about what your team reward can be.

Gift Voucher!

Look for opportunities to market gift vouchers both in reception and with in-salon displays and even more your window or banner to attract those passing your salon or spa. Messages that prompt people to purchase are a must. At this time of the year people are all thinking about what to buy friends and family so help them to decide.

ON LINE GIFT VOUCHERS

Not a maybe this is a must for salons and spas in 2019 to help busy shoppers (particularly guys). Keep it simple for them to choose. Give choices that sound appealing for a gift they would like to give. Last Christmas I saw this service increase dramatically in salons that offered it and promoted it well. You have to shout out that you have this for their convenience. Saves you a lot of time in salon also.

ON LINE BOOKINGS

There are many benefits to on line bookings at Christmas and your busy clients will love the convenience of being able to book late at night or before work. It also saves you time with not having to answer the phone. This does have to be managed but most salons who are offering this service are telling me 30-40% of their clients are now booking on line.

SOCIAL MEDIA THIS CHRISTMAS

Yes! You must have a social media plan in place for the month of December, particularly to talk about gift vouchers and I would love that to be at least 5-7 posts a week. They can be prescheduled. Be creative and talk gift vouchers but look to say it in as many different ways as you can. Make each post different and include real people where possible. This could be a client or a team member.

KEEP JANUARY BUSY

During December you will have between 20-30% more clients coming to your salon. It gets so busy that often the all-important service of re-booking for the New Year is forgotten.

Give your clients a reason to return. For the month of December every client who re-books go into the draw for a lovely prize. I like to suggest something visual like a Christmas hamper that sits on your front desk for all to see. This will help you to have good bookings for January and February.

“CHRISTMAS IS THE TIME OF PARTIES, HOLIDAYS AND CATCHING UP WITH FRIENDS AND RELATIVES. EVERYONE WANTS TO LOOK THEIR BEST.” Your Christmas gift to your clients could be a small present and a card that is a reason to return in January and February. Don’t give away a discount, far better to value add. Be sure the card is beautiful and has a special message and train your team to present them well. Often your key people take holidays in January and you need to take this into consideration with your expectation of January. If you are going to be away, put in place January goals and focus so your team don’t also have a holiday while you are away.

HAVE A HAPPY TEAM

One of the most important things to remember about having a successful Christmas is to have a happy team. Think about little things you can do to keep everyone in the right frame of mind in the busy lead up to Christmas. Team members will get tired and a bit jaded. You need to keep them ‘up’ and focused. Remember to get the balance right between recognition and hard work. Look for ways to say well done and thank you. Have a list of spot incentives that you will offer on different days that are extra opportunities for rewards for them. This is a way to say thank you and say “I do value you.” Some ideas for rewards: • The person who has the most reviews in December • The person who sells the highest value of gift vouchers today • The person with the highest % of re-booking for the week • On a busy day everyone gets a $2 Scratch it for every product they sell Bring in treats for the team that they can munch on. Maybe free coffee from the coffee shop next door. Have a pizza delivered at the end of a busy day. Think what you can do and say to show you care. The results you get this Christmas and January will be a reflection of the time effort and energy that you put in. Your team will only give what you excite them to give. Merry Christmas and best wishes for a wonderful 2019 Faye Murray is a business coach and business and motivational speaker. www.yourcoach.net.au

Beauty Biz Year 12 Issue 5

BUSINESS

WHY YOUR STAFF WON’T SELL RETAIL By Kym Krey

I know….. this issue literally has you banging your head against the wall, right? You’ve spent hours and hours training your staff how to recommend. You’ve invested thousands sending them to workshops, had educators come into the salon, teaching more and more product knowledge, but nothing seems to work for very long. They get excited for a week or two and then slip right back to old habits. You’ve offered all kinds of incentives to encourage them, but as soon as the incentives stops… so does performance, right? You’re not alone. This is one of the most common issues facing our industry. YOU might have great retail results personally, but your staff hardly do any at all.

spiral where we throw more and more time and money at the problem but never get anywhere.

So, how do we normally deal with this problem?

Because we’re treating the WRONG PROBLEM!

a) Do more product knowledge training, or b) Role play how to recommend and ‘close the sale’? c) ‘Bribe’ them with incentives and incentives per sale? I call this the ‘Training Trap’: that downward 72

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And, do you know why?

The reason why your staff are not prescribing solutions to your clients is NOT because they don’t know how the products work or don’t know how to recommend. I bet that they could explain most of the products on your shelf and probably repeat back word for word, exactly what you’ve been saying all these years!

The issue is that they’re choosing not to. Now, I don’t mean that they are deliberately being stubborn and refusing to cooperate, necessarily. What’s often happening is that there’s a huge mental block in the way! Hands up if you chose to become a therapist because you LOVE TO SELL. Didn’t think so. Here’s the thing….. neither did they. They chose your caring, people-centred industry because they love to make people look and feel

amazing. Selling was never part of their career plan! Then one day, one of us (their owner/manager) sat down with them, probably in a mad rush while stressed about money, and said something like…. “Now, everyone here has targets to hit each week and we also have RETAIL targets that we must make. That means you need to sell $X00 worth of products every week to your clients, OK? Here’s how you do it… Just explain the products you’re recommending, line them up on the front counter as they come out of the treatment room and say, ‘This is what I’d recommend for you to use at home. What would you like to take with you today?” In your mind, it was ‘job done’ and you should be seeing results any day, right? In theirs… something else was definitely going on. In that moment, their head went straight to the stereotypical image of the pushy salesperson that went against everything they believed. Some even say they felt like we were asking them to try to take from their clients or manipulate them into buying. What they believe they heard was, “I need you to get as much money as possible out of these clients, so sell them whatever you can!” I’m sure you can see why neither scenario set them on fire with enthusiasm! They made ‘retail’ mean ‘sell stuff’, ‘pressure’ and ‘it’s all about the money’ Now, I’m not placing any blame on hardworking, time-poor Salon Owners either! I was probably one of those cash-strapped, stressed business owners doing exactly the same thing, at one point! We all believed that was how it’s done. It’s not anymore.

in our head says to us when we think about recommending) creates how we feel about it. That feeling will be either positive and enthusiastic or negative and resistant- depending on whether they were positive or negative thoughts and beliefs. Those feelings show up in our words and actions- what we say and what we do- so we literally act out what we’re thinking and feeling. You can tell what people think or believe by paying close attention to what they say and do. Listen to their tone of voice, the words they choose, and you’ll find clues to what’s going on in their mind. The final piece of the puzzle, of course, is that our actions- what we do every client, every day and how we do it, produce our results. What are we actually measuring when we track KPIs? Every KPI on your weekly reports is measuring a specific behaviour; or how well your staff are delivering that precise aspect of your client journey. It’s as simple as X measures Y. But if you want to impact that KPI, you cannot just teach them what to do, you must go one very important step further. You must tell them WHY. Link that KPI to the behaviour it measures, but then link that behaviour to the core value that lies beneath. Why is this so important for our client? Why is this so important for us as trusted professionals? If you want spectacular retail results, it must begin with “This is what great service means to us, this is our responsibility to every client in our care and this is why this is so important for THEM!” We need to start with WHY.

Having trained thousands of industry professionals over many years and looked into their eyes, I’ve seen what lights them up and what makes them glaze over. I can literally see when that voice in their head says, “Here we go…. sell, sell, sell!” I can promise you one thing: If your staff don’t believe in what you are asking them to do, you can train them until you’re blue in the face and have completely lost your voice plus offer them all the money in the world, but nothing will be effective for very long. The secret to incredible retail results is that it all starts in their mind. In what they believe. THOUGHTS/BELIEFS

¤ FEELINGS/EMOTIONS

¤ ACTIONS/BEHAVIOURS

¤ OUTCOMES/RESULTS Our thoughts about retailing (whatever that voice

The conflict many staff feel when they try to recommend is caused by their perception about what they’re doing. Change their perception and you’ll change their actions which can’t help but change their results! In other words, don’t push them or pressure them through the block, make the block go away and let their natural desire to care and help come through. Our desire to educate our clients needs to come from our sense of responsibility to them, and respect for the trust they place in us when they enter our treatment room- NOT from a desire to hit a target! The target is the outcome for delivering an exceptional service experience. It’s not about the money; it never was. It’s about what the money measures; which is CARE! We must ensure that our staff understand that we educate because that’s who WE are, and that’s the level of service we promise to our clients. It does not matter one bit whether or not we think they can afford it, or even whether or not they

buy. What matters is that we delivered our full service experience, including our professional expertise, knowledge and advice, every client, every time. Those numbers are merely our scoreboard- our method of knowing how well we are caring for our clients. They alert us when we’ve lost focus or become distracted and ensure that we get back on track, ready to deliver our promised service experience to those paying for our expertise. Without this solid foundation of a client and carecentred culture in place, incentive programs become ‘sugar hits’- they work for a brief time and lose their impact quickly. Our clients can easily sense if we wholeheartedly believe in what we’re explaining & recommending… or if we’re just doing it for the money, and of course they don’t buy the product because they’re not ‘buying’ us! They can sense we’re not being authentic. They can sense the change of body language, the change in tone of voice, the subtle shift in facial expression, all of which send the message loud and clear, they we are uncomfortable in that moment, and as a result, trust is gone. Guards go up. So the key to outstanding results with retail is to reconnect with our purpose; our reason for doing what we do and our responsibility to those who pay us and place their trust in us, every time. Want some support to build a strong culture around client education? Kym Krey is a highly experienced salon business mentor with the runs on the board to get real results. Get in touch if it’s time to seriously change the performance of your business. www.kymkrey.com.au Beauty Biz Year 12 Issue 5

BUSINESS

CONQUERING FEAR FOR EXCELLENT LEADERSHIP By Daniel Tolson

Did you know that only 1% of the population isn’t afraid of rejection and criticism? According to research, these fears are stifling the earning potential and productivity of Australians. Fear can lead to not achieving your goals and in some cases, not setting goals at all.

According to Inc Magazine, 43% of business people experience fears of all kinds; fear of failure, loss, making mistakes and even fear of success or completion! A full 99% of the adult population have a fear of criticism and rejection. These 2 fears are the cause of self-sabotage that makes us settle for results that are far below our real potential.

make me anxious?’ There is an old saying, ‘Ask why 5 times to get to the truth.’ This is not just a funny expression; it actually holds a lot of wisdom. Ask yourself ‘why’ those situations make you anxious. The more you ask ‘why’, the more aware you will be of how your emotions operate and this will prevent you from getting lost in your fear.

I was one of that 99%. Through hardships and triumphs in my life, I have failed and carried around many confronting fears and limiting beliefs. Fear pushed me into a dark place, as I know it can for so many others. Yet, through improving my emotional intelligence, I have managed to join that fearless 1%!

SELF-REGULATION

So, what’s that 1% doing differently? A 2011 study by US consulting firm Accenture found that less than half of working adults have ever actually asked for a raise. Yet statistically, 85% of those who ask for a raise will get one. Fear is a major obstacle to your success as a leader. Below are some strategies to help you combat this fear.

SELF-AWARENESS

The first step in conquering your fear is recognising it in yourself. Self-awareness is about understanding why you think and feel the way you do, understanding your strengths and weaknesses, doubts and frustrations, your wants and aspirations and yes, your fears. By understanding what drives you to be fearful and knowing which situations are likely to cause anxiety, you can remain rational when fear tries to bring you down. To get started, a good question to ask yourself is: ‘What situations 74

Beauty Biz Year 12 Issue 5

After becoming aware of your reactions, the next step is to regulate your emotions. Self-regulation is the ability to get yourself out of any mental or emotional rut you may find yourself in. It is the ability to deal with the inevitable ups and downs in your personal and professional life and your capacity for dealing with stress. Here are some practical ways to regulate your fear.

1. WHEN YOU’RE WORRIED

Managing worry can be done in 4 simple steps: i. Define your worry in writing. ii. Think of the worst thing that could happen as a result of the problem and write it down. iii. Decide to accept the worst case if it were to occur. iv. Now decide on some measures to prevent the worst from occurring.

2. WHEN YOU’RE AFRAID OF FAILING

Affirm yourself! Every time you start to feel incapable or stressed, speak to yourself out loud and say, ‘I can do it, I can do it, I can do this.’ Another way to give yourself affirmation is to visualise what someone in your situation would do if they were totally unafraid. Then, before you can think twice, act exactly as the person

you visualised. The more you push past the fear of failure, the less of a stress source this will become.

3. WHEN YOU FEAR REJECTION

Dealing with a fear of rejection is very similar to dealing with other fears. Counter it by telling yourself that you ‘love yourself.’ Say it out loud, say it with passion and conviction. If you do this often, the message will plant itself in your subconscious. Does It Really Work? Ever since I employed these strategies, fears of bullying, rejection, criticism, self-limiting beliefs, mental blocks and failure are no longer negative factors for my success. I’ve also helped thousands of business people to manage their time more effectively, remove self-limiting beliefs and make a lot more money. So what are you waiting for? Conquer your fear and take your leadership to the next level. Daniel is a business coach specialising in Emotional Intelligence and Strategic Planning. He has consulted with thousands of clients to help them quickly add more than $100,000,000 of revenues to their bottom line. Daniel has also competed with the world’s top athletes at the extreme games, is a former Australian champion wakeboarder and he’s also led a team of more than 17,000 cabin crew members. For more information: www.danieltolson.com/home

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