Beauty Biz year 13 issue 2

The Essential Business Guide for Salons and Spas

ARE YOU

CLEAN TOUCH CERTIFIED?

LEADING THE INDUSTRY WITH AN ENHANCED SERVICE SAFETY PROGRAM

Year 13 Issue 2

retinol & salicylic acid together for the first time in one soothing oil

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your complete guide to retinol From retinol newbies to skin care pros, there’s a formula for everyone!

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our most potent retinol formula overnight retinol repair 1%

customisable for the entire face overnight retinol repair

Call 1800 659 118 or visit dermalogica.com.au for more information.

INTRODUCING ACM Hand Sanister

Kills 99.99% Germs Fast for optimal hygiene and patient safety

Kind to skin With added essential ingredients

Pleasant smelling Quick-drying formula, perfect for a clinic setting

Optional sizes Varieties to suit your needs

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ACM Hand Sanitiser Ad_DoubleSpread.indd 6

26/5/20 11:51

KEEP YOUR CLINIC IN SAFE HANDS during COVID-19 EQUIPMED AND DERMAPENWORLD: LESSONS FROM OUR SISTER COMPANY The core business of DermapenWorld’s sister company Equipmed, has been involved in infection control for almost 20 years. Our combined ACM Initiatives bring together the best of both worlds, allowing for superior microneedling treatments in a safe and sterile environment.

INTRODUCING ACM HAND SANITISER Our latest in a long line of successful ACM Initiatives, ACM Hand Sanitiser is now available through our sister company Equipmed. ACM Hand Sanitiser delivers an effective antimicrobial cleansing to decrease the risk of cross-contamination and decrease the chance of bacteria on the skin. It also has a pleasant smell so your clients won’t be put off by unpleasant chemical odours.

ACM HAND SANITISER delivers an effective antimicrobial cleansing to decrease the risk of cross-contamination and decrease chances of bacteria on the skin. (Particularly targeted for hand sanitisation).

Visit equipmed.com or call 02 9889 3636 to get your hands on some ACM Hand Sanisiter TODAY.

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26/5/20 11:51 am

ABIA

Australian Beauty Industry Awards 2020

THE OSCARS OF THE AUSTRALIAN BEAUTY INDUSTRY

! es t a d e Save th DEADLINE FOR ENTRIES Monday 22nd June 2020

FINALISTS ANNOUNCED Monday 3rd August 2020 ABIA GALA AWARDS The Star, Sydney. Final Night of Beauty Hair Expo Sunday 4th October 2020

www.australianbeautyindustryawards.com.au Beauty Biz

BACK BY POPULAR DEMAND!!

PART OF THE ABIA GALA FOR 2020

CATEGORIES AMIA Overall MUA of the Year Bridal/Formal Make Up Artist of the Year High Fashion/Editorial Make Up Artist of the Year Fantasy/Special Effects Make Up Artist of the Year

AUSTRALIAN & STATE CATEGORIES AUSTRALIAN Salon/Spa of the Year (4 Treatment Rooms or less) AUSTRALIAN Salon /Spa of the Year (5 Treatment rooms or more) Awarded to the best of the State winners State Salon/Spa of the Year (4 Treatment Rooms or less) NSW/ACT VIC TAS/SA WA/NT QLD State Salon/Spa of the Year (5 Treatment Rooms or more) NSW/ACT VIC TAS/SA WA/NT QLD

INDIVIDUAL CATEGORIES Beauty Therapist of the Year Business Director/Owner of the Year Salon Team of the Year Cosmetic Tattooist of the Year

SPECIALIST CATEGORIES Best Tanning Salon of the Year Best Customer Care Award Best In-Salon Training of the Year Best Marketing Award Best Salon Design of the Year Best Eco Salon/Spa of the year Best Business Performance of the Year

EDUCATION CATEGORIES Educator of the Year Individual Educator of the Year Organisation

NOMINATED CATEGORY Hall of Fame

VOTED CATEGORY

State and Australian Wholesaler of the Year

www.australianbeautyindustryawards.com.au

Beauty Biz

PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Editor’s Editor’s Note

Clare Lamberth clare@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Clare Lamberth Linda Woodhead Vanessa Main Gay Wardle Vanessa McDonald Jessica Brigginshaw Elle Wilson Julie Cross Paul Frasca Lisa Conway Sarah Garner Jay Chapman Phillip Fernandez Emma Attenbrough

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING APN

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher.

No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2020 mocha publishing All rights reserved.

What a ride!

Who would have thought the last time we spoke, as we were celebrating the start of a New Year, and watching with bated breath as devastating bushfires swept through our nation, that we would be where we are now just a few short months later?

The shock and turmoil that has ripped through both our industry, and so many across Australia during this time has turned our words upside down. The COVID19 shutdowns have made us stop and reevaluate everything in our lives, from health and family to business and staff no name just a few.

As a salon owner myself I experienced first-hand, as so many of you have, the gut-wrenching shock of being suddenly shut down. Despite the anticipation in the lead up, the actual moment hit me personally hard. I wasn’t prepared for how it would feel. I was in shock. I needed more time. To fit more clients in so they wouldn’t go without their treatments, to see them all one last time and offer our words of comfort and support to them during this time. To have my staff in certain employment a little bit longer. The uncertainty of not knowing what the future would hold will leave a scar on my subconscious for some time.

The grief was real. I spent the next few nights crying in my bath tub to Frozen 2 songs. I must admit processing the shock and grief of this experience was something I’ll never forget. They were a dark 48hrs for me. It’s important to honour your own personal feelings and mental health journey during this time and not to compare yourself to others who might be in completely different situations.

But then the light came. The hope and strength to pivot. The most iconic concept to come from this experience. How to stop, take a breath, adapt and alter direction to keep going. To not lie down in defeat, but find ways to innovate and continue to help and service our clients despite clinic doors being shut.

In this issue I’m sharing with you some incredible stories of success and growth to come from our shutdown. Inspiring clinic owners who even managed to GROW their businesses during this time. Who rallied their team, adapted their business practices and doubled down on creating opportunities for their clinics to flourish, and inspire us all moving forward.

The ride has just begun though, as our industry nationwide re-opens. Optimistic but ever-cautious.

Whilst the initial flood of clients we’ve all been experiencing since reopening has been a welcome relief, it’s hard not to be mindful of the possible impact the financial recovery of our nation will have.

Vanessa Main from Loft Studios Inc, shares with us smart and strategic solutions she’s developed especially focused to help to support and nurture clinic of all sizes throughout the reopening process and into the time ahead. Taking this opportunity to get back to basics. To look at our businesses with fresh eyes and build strong foundations to effective and savvy business practices during these uncertain times so not only can business remain strong, but grow.

Gay Wardle shares with us how to shift your facial practices on the back of COVID19 and the challenges and changes we are seeing presented by our clients with their skin right. We also share with you the stories of 3 incredible Male Therapists in “About a Boy” who share their inspiring tales for following their dream careers in our female dominated industry.

Peta Friend tells us an inspiring story of her Transition journey and the skin changes you can expect to see when treating clients undergoing the same.

We also celebrate more 2019 ABIA winners as we get ready to kick the ABIA’s off again for 2020.

As restrictions continue to lift, I want to wish you all the best of luck for a rewarding, successful and profitable re-opening and know this time has broken so many of us, brought us back together and has made us all stronger moving forward.

Sending you all so much love and light. I can’t wait to see you all at the ABIA’s later in the year. x

Clare xo Clare Lamberth, Editor

World Renowned Educators

FOR OVER 25 YEARS, ELLEEBANA HAS PERFORMED COUNTLESS TRAINING PROGRAMS WITH SOME OF THE WORLD’S MOST RESPECTED INSTITUTIONS, BEAUTY AND HAIR SALONS, DAY SPAS AND WHOLESALERS OF THE BEAUTY AND HAIR INDUSTRY. WITH HANDS-ON EDUCATION WITH OUR AWARD WINNING TEAM, YOU WILL EXPERIENCE THE VERY BEST TRAINING WITHIN THE LASH AND BROW INDUSTRY.

Award Winning Brand

ELLEEBANA IS PROUD TO INTRODUCE A RANGE OF ONLINE COURSES. THESE COURSES HAVE BEEN CAREFULLY CONSTRUCTED BY OUR TEAM OF AWARD WINNING TRAINERS TO PROVIDE YOU LASH AND B R OW EDUCATION AT YOUR FINGERTIPS. VISIT OUR WEBSITE FOR MORE INFORMATION!

DERMALOGICA dermalogica.com

CONTENTS ON THE COVER

32 Trina Storey-Hollis

28 New Global Service Safety Standards And Certificate Program – Dermalogica

34 In Therapy 36 James Vivian Dermal Therapies

62 2020 Autumn/Winter Trends with Palladio

REGULARS

COMPETITIONS

NAILS

08 Editors Letter

38 Beauty Squad 2020

24-26 Industry News 66-68 Beauty Shop 70 Dateline City

DERMAL 42 Skins In Transition

BEAUTY 60 PMU 101 By Jessica Brigginshaw

64 Clawlicious Success

BLOG SPOT 72 Friend Or Expert By Elle Wilson

44 Skin School’s In By Vanessa McDonald

74 Each For Equal By Julie Cross

46 Keep Your Clinic In Safe Hands During Covid-19 – Dermapenworld

76 Positive-Spin Your PPE By Paul Frasca

18 The Power of Retail By Clare Lamberth

AESTHETICS

20 The Courage To Continue By Vanessa Main

48 Pair-Ed Together

BUSINESS

22 The Continued Covid-19 Journey By Gay Wardle

EVENTS

FEATURE 12 10 Minutes With Amy Jean 14-16 About A Boy

2019 ABIA WINNERS 30 Keturah Day Spas

52-54 Bali Pause Retreat By Linda Woodhead 56 The Show Sydney 58 Beauty Expo Australia 2020

78 Survival Of the Fittest By Lisa Conway

80 New VS Current Clients By Sarah Garner 82 One on One For The Win By Jay Chapman 84 Cause VS Symptom (The Why Factor) By Phillip Fernandez 86 Who’s Going To Buy Your Salon By Emma Attenbrough

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FEATURE

10 MINS WITH CELEBRITY ‘ARCH ANGEL’

AMY JEAN

After 15 years in the business Amy Jean is the go-to Brow Queen for international celebrities including the likes of Dannii Minogue, Holly Valance Candy, Naomi Campbell, Delta Goodrem and uber vlogger, Chloe Morello.

“REFINE YOUR CRAFT AND KEEP DOING BROWS UNTIL YOUR HANDS ARE ABOUT TO DROP OFF. THINK BIG NOT LOCAL.”

She pioneered ‘feather touch brow tattoo’ in Australia eight years ago (also known as ‘microblading’) and is now considered one of the best in the world. Amy Jean’s newest treatments include ‘brow blend tattoo’ a combination of traditional microblading at the start of the brow and their signature ‘mist’ brow tattoo technique through the body, arch and tail of the brow.

Amy Jean has five salons throughout Australia with international pop up salons in London, Paris, Milan, New York and LA and has just launched her all new luxury range of products – Amy Jean Privée Collection on luxury e-tailer, NET-A-PORTER and recently launched instore at the world’s most famous department store, Harrods UK.

LET’S GO RIGHT BACK TO THE VERY BEGINNING. HOW DID IT ALL START? (WHERE AND WHEN DID YOU DO YOUR TRAINING? WHAT WERE

YOU DOING BEFORE YOU STARTED TATTOOING?

Brow salons weren’t a dedicated service when I opened back in 2004. It was a huge gamble! I had a diploma in beauty therapy as well as every beauty related certificate under the sun. Whilst I was at Uni doing commerce, I did courses at night in nails, makeup and even post-operative massage for plastic surgery. I was determined to work in aesthetics and be a business owner, I just had to find my “niche” and give it a shot!

WHEN DID YOU DECIDE TO OPEN YOUR FIRST LOCATION WHERE WAS IT?

It was at the back of a very busy hair salon. I figured I’d have a captive audience whilst their hair colour was processing. I ran around the salon chanting about eyebrows and offering complimentary treatments. A journalist happened to have a brow treatment with me, and she was intrigued by the fact that I was only offering premium eyebrow treatments. She then ran a full-page feature just three weeks after I opened.

The phone rang off the hook.

WHAT WAS IT LIKE IN THOSE EARLY DAYS?

I had the monopoly for a good 5 years I’d say. I opened my business when I was 23 and I was fearless. Well frankly, I had nothing to lose. By the time I hit 30, there were brow bars springing up everywhere. The year I started; I was seeing roughly 27 clients a day for brow shaping only.

I would do 12-14-hour days, 7 days a week and some weeks I would start in Sydney, and fly to Melbourne and then Gold Coast all in one week.

I loathed the concept of a waitlist, so I said yes to everyone and simply worked longer hours. I was truly having the time of my life. I love my craft with the same level of passion today.

WHEN DID YOU DECIDE TO BRING STAFF ON BOARD AND EXPAND YOUR BRAND?

I was a solo act for 18 months then took on a part time makeup artist and trained her in eyebrows.

She is still working by my side today and is a franchisee of two Amy Jean Brow Agency salons.

YOU HAVE A CLINIC IN THE PALAZZO VERSACE PREMISES ON THE GOLD COAST, HOW DID THAT COME ABOUT?

In 2009 The hotel invited me and a celebrity hairdresser into a new space the hotel was launching. It was such a privilege. I’ve worked with so many incredible clients that were guests of the Hotel.

WHAT DO YOU LOVE MOST ABOUT PERMANENT MAKEUP AND TATTOOING?

Ironically “permanent makeup” is not permanent.

The most recent technology and advances in pigments and techniques, means the results are topical and fade within 12-18 months. I love that the results are undetectable in most cases and this leaves the client with the option for changes in shape and depth of colour in the future. I love that we are able to help transform faces into their full aesthetic potential as Brows are such a vital component in harmonizing and balancing the face.

Women with busy lifestyles can shed 10 minutes off their morning makeup routine by having their brows ready to wear and waterproofed.

HOW HAS PERMANENT MAKEUP CHANGED AND GROWN SINCE YOU FIRST STARTED?

Its evolved into a true art form. The tattoos of yesteryear were almost a standard cardboard cut-out of solid colour. Now we have bespoke patterns for hair strokes that mimic the natural growth style. We also use a number of different pigments. It’s very rare to use one flat colour. We offer Ombré brows and even a combination of shading and hair strokes.

WHAT METHODS ARE AVAILABLE FOR TATTOOING NOWADAYS AND WHICH ARE YOUR PREFERRED METHODS?

The most common are Microblading and Mist Brow Tattoo. Misting is becoming the most in demand since it looks the most natural once it has healed. Microblading involves a series of hair

strokes that are etched into the skin, whereas Mist Brows gives an airbrushed or pixilated affect, where a “wash” of colour helps to define the brows without looking 2D or solid. Microblading is done with a hand tool and in general, mist brow tattoo (or powder brows) are created using a machine method.

TELL US ABOUT YOUR NEW PRIVÉE COLLECTION WHICH HAS JUST LAUNCHED IN HARRODS?

My collection of dedicated Eyebrow products launched in Harrods in January this year. It’s been by far my most incredible business highlight in my 15 years of operating. I feel incredibly honoured to be sharing counter space with brands like Kevin Aucoin, Surratt, Becca and Le Labo. The area is called the “Powder Room” It’s a truly innovative concept. My range is positioned near a central makeup table lined with Magic Mirrors. Using AI technology, these mirrors digitally map facial features to generate a live rendering, matching skin tone and hair colour, so you can apply product (brow pencil, foundation, blush, mascara) without needing to physically test it.

WHAT DREW YOU TO CREATING YOUR OWN RANGE?

When I first started my business there were no brow products advanced enough for the diversity in my client needs, so I found myself creating my own. I was mixing neutral eyeshadows with clear lip balms and suggesting angled eyeliner brushes to be used to dust eyeshadows throughout the brow line. For such an important facial feature, the commercial offering was limited. I’ve also been listening to what my clients love and loathe about commercial brow products for so long that I figured I could tweak these issues and deliver unique solutions to their needs. I’m also a sucker for juggling as many projects as I can!

HOW DID THE COLLABORATION WITH HARRODS HAPPEN?

I was working in London late last year and one of my clients personally contacted Harrod’s to recommend my products because she was smitten with the design of my tweezers. She happened to work in media, so it was a very credible recommendation. It was just mind blowing to have someone believe in my products to that extent.

WHAT ADVICE DO YOU HAVE TO ANY SALON OWNER OR THERAPIST WHO’S WANTING TO TAKE THEIR BROW BUSINESS OR CLIENTS TO THE NEXT LEVEL?

Head down, tail up. Refine your craft and keep doing brows until your hands are about to drop off.

Think big not local.

WHAT’S NEXT FOR THE AMY JEAN BRAND?

Our salons will always be developing our services and techniques, however in addition to this, I will be focusing on product development and expanding into global markets.

Follow @Amy.Jean.Official to see why she’s been hailed as a ‘Brow Magician’.

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FEATURE

ABOUT A BOY

Male Skin Therapists are a rare breed in our industry. Will Fennell, Kai Atkinson and James Vivian are pioneers in their chosen fields. Paving the way for more acceptance and diversity amongst our industry. Their knowledge, passion and dedication to their craft is truly inspirational. They share their stories with us and hurdles they’ve had to overcome.

WILL FENNELL When did you become a Beauty Therapist?

Hmmm, let’s just say the day I packed my bag for my first day at Beauty School, Kylie had just left Stock, Aitken & Waterman and released Confide In Me. Yes, 25 years ago there were two things in life I was very excited about; beauty school and the impossible Princess.

Where did you study and what drew you to Beauty Therapy originally?

I was one of the very first boys to be allowed to go to The Strand College of Beauty Therapy.

Back then boys just didn’t go to beauty school, they did makeup yes, but not beauty. Even before I was enrolled, they had to confer (yes, can you believe it?!) with all the female students to see if they were Ok with me being in the class.

I’m not sure I knew I wanted do Beauty Therapy from a super early age, but I was giving my sister’s home facials when I was in primary school. After I got my first zit at 13 and my gran had burnt me with methylated spirits, my mum took me to a salon.

We were very poor, and I needed weekly treatments to help with my acne, so the wonderful owner suggested if I helped her on Saturdays. She would give me a Facial and supply me with products in return. Yes, I started on Sothy’s Paris.... hahaha. You could say I went top shelf from the very beginning.

What do you love most about our industry?

If I am honest, I have zero interest in making anyone look younger. My acne was so bad as 14

Beauty Biz Year 13 Issue 2

a teenager that I would skip school constantly.

I headed into massive depression and even contemplated suicide. I have actually never treated acne that was as bad as mine. So, I know what it does to someone’s self-esteem and how it changes everything about how they see themselves. If I have helped only one of those people with acne to not feel like I did, then my job is done.

Share with us how your clinic started and how it’s evolved into what we see today?

Is it OK to say it was actually a fluke? Peta, my business partner and I opened our salon with $1500.00 in the bank... Not $150, 000.

We launched with all second-hand equipment, in two crappy little rooms. No music piped into rooms, no fancy beds on hydraulics, actually we had to get electricity into the rooms by flinging power extension cords over the top of the walls.

But what we did have between us was an unequalled passion, a drive to succeed, and each a pair of the most talented hands in the business.

Throw in a bare bum in our first ad and -- BOOM!!

We were an instant success.

What’s been your most memorable career highlight so far?

This year really. Peta and I will celebrate our 25 years together in the salon. She is my rock and I could not have done this without her. We work so well together. We have had staff over the years that have just stood in awe at how we work together. Most of what we do is unsaid, usually with laughter. When you can read the

other persons thoughts, who needs words.

The second was doing Aussie Queer Eye. It opened up a whole new world of media work for me with magazines, radio and another TV show called 10 Years Younger in 10 days. I’ve stepped away from that now. It just wasn’t my thing. I prefer now to focus on my salon and the Biodroga import business, but who doesn’t love their 15 minutes of fame?

If you could give a salon owner one piece of advice, what would it be?

Without passion it is just a job and I know this is just my opinion, but salon owners must get tingles at that thought of their business. Not every day. That’s impossible. I have shitty days too, but my salon is my baby, I don’t always like it, but I always love it.

We work long hours and we are often expected to motivate struggling staff, sometimes with little reward. If you don’t absolutely love it, ditch it and go and breed budgerigars if that floats your boat!

What’s one question you get asked by female therapists all the time?

Do women mind me doing their Brazilian wax?

These days our female clients often request me for their “lady” wax as being a Capricorn I am very thorough. Being gay doesn’t make me scared of vaginas. I’m happy to work with one.

I’d just prefer not to date one.

KAI ATKINSON Where are you currently working & how long have you been a Therapist?

I am currently working at Mary’s Skin Care; a home-based business located within Launceston, Tasmania. Mary and I specialize in the skin treatment philosophy Corneotherapy that focuses on the repair, recovery and protection of the stratum corneum and the skin’s barrier defence systems. I have been a Practicing Corneotherapist for two years now.

“WITHOUT PASSION IT IS JUST A JOB AND I KNOW THIS IS JUST MY OPINION, BUT SALON OWNERS MUST GET TINGLES AT THAT THOUGHT OF THEIR BUSINESS.”

- WILL FENNELL

What’s your favourite part of treating clients?

Definitely clientele satisfaction would have to be my favourite part. To see someone’s eyes light up the minute they start noticing improvement within their skin is a really beautiful and powerful thing.

What’s been your most memorable career highlight so far?

Back in 2017 when I was still in Beauty College, I was nominated for the award of ‘Junior Corneotherapist of the Year’ where I was asked to attend my first dermaviduals and Corneotherapy Symposium. Although I didn’t win, to be recognized for my efforts while still being a student will always be a tremendous highlight within my skin treatment therapy profession. Not to mention, I got to shake hands with the founder of Dermaviduals, Dr Hans Lautenschläger, as well as meeting Florence Barrett-Hill; one of my most admired skin mentors within the beauty industry.

You’re so passionate about education on your Instagram account. If you had to share 3 gold nuggets of skin advice with a client what would they be? *Invest in solar barrier, sun hats and clothing!

They are most important when it comes to protecting your collagen as well as protecting you from skin cancer.

Antioxidants MUST be worn on a daily basis, especially underneath SPF, to inhibit free radical damage. SPF alone will not protect you from that.

Preserve the integrity of the epidermis at ALL times. No clinical and/or at-home treatments that compromise skin barrier defence as you’ll end up ageing yourself faster! Exfoliation for example whether being enzymatic or mechanical is a luxury for healthy skin. cont’d over page

Where did you study and what drew you to Beauty & Skin Therapy originally?

I studied at Marjorie Milner College located in Melbourne, under Beverley Greenwood; a Practicing Corneotherapist and pioneer within the aesthetics industry. I was drawn to the industry unknowingly at the time when I was dealing with my own grade three acne that surged in 2013. It wasn’t until after I began to repair my skin that my Skin Therapist one day said ‘Kai, you seem really fascinated and passionate about skin and skin care products. Yhy don’t you become a corneotherapist?’ that my passion was truly ignited and I persued my now career.

Beauty Biz Year 13 Issue 2

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DERMAL FEATURE

cont’d from page 15

Have you encountered any obstacles or challenges in your career being a male in a heavily female dominated industry? How did you overcome these?

Of course! I personally don’t think this has a lot to do with gender, but more so the tall poppy syndrome within this country. In order to overcome obstacles, first you must acknowledge that you ARE good enough and whatever the challenge is, have the determination to keep on swimming. Know your strengths, passions, weaknesses and find good mentors that actually want to help you to succeed instead of filling you with self doubt.

What’s one question you get asked by fellow Therapists?

How did you become so knowledgeable in such a short amount of time? Answer: Never stop studying and surround yourself with amazing mentors who share the same interests and passions as you do.

What’s next in your career for Kai Atkinson?

I plan on working side-by-side with Mary for as long as she’ll have me as well as sometime within the foreseeable future, completing the ‘Train the Trainer’ course as I would love to be an educator within the aesthetics industry; either working for dermaviduals or Pastiche Training.

JAMES VIVIAN How long have you been a Therapist and where did you study?

This year is my 13th year as a Therapist. I completed my Diploma of Beauty Therapy at Elly Lukas in 2007. I was the first male to graduate from Elly Lukas since its inception in 1954.

What inspires you most in your line of work?

I am equally inspired by my love for customer service, driving me to deliver our clients an improved experience visit after visit, in addition to using my experience, knowledge and intuition as a Dermal Clinician to physically change the appearance of the skin for the better.

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Beauty Biz Year 13 Issue 2

Can you share with us that transition from being Therapist to wanting to own & eventually owning your own salon?

After completing my Diploma of Beauty Therapy I moved to Sydney to manage a facial business.

I remember loving every aspect of my job, except for when it came to receiving my pay check every fortnight. I was a really hard worker and I felt like my output deserved more. Not happy harbouring such negative feelings at work, I considered my options a. Continue being frustrated. Do something about it - start my own business!

One where I controlled how hard I worked and how much I got paid. A few years later, mid-year through the last year of my Bachelor of Health Science (Dermal Therapies), I started my first business, The Travelling Peelsman, as a hobby.

I had discovered chemical peels and I was obsessed. My mum was my first client. 6-months later, The Travelling Peelsman was my full-time job, allowing me a pay check I was much happier with.

Which aspects of Skin Therapy do you enjoy the most?

I love welcoming new clients to our clinic for the first time, discussing their skin concerns, their skins ambitions and needs, and taking them on a skin journey. Dermal Therapies is not an exact science. So, knowing when to pull back on a treatment and when to be a little more aggressive, or when to refer onto another practitioner provides continuous challenges and enjoyment for me.

What challenges have you had to face during your time as a Therapists?

I learnt early on that you cannot make everyone happy, despite your best efforts. Everything we do as therapists we do with our client’s best interest at heart. However, it doesn’t always go to plan. It’s important to stay aligned with your clients. I love getting feedback from

our clients, both positive and constructive, and working collaboratively with them.

What’s been your most memorable career highlight so far?

In 2010 I opened my first clinic, James Vivian, on High Street, Prahran. I had previously been splitting my time between mobile appointments with The Travelling Peelsman and working amongst other practitioners in a clinic on The Avenue, Windsor. Opening the doors to our first client was one of my most memorable moments to date. Having a greater number of treatment options meant I could now have a much greater impact on my clients skins. This client still visits us 10 years on, however, via a flight from Noosa since moving there a few years ago.

World’s first electroporation & CIT system

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Revolutionary Needle Cartridge Design

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FEATURE

THE POWER OF RETAIL

By Clare Lamberth

We all thought 2020 was going to be amazing right?! And then COVID-19 knocked the socks off the beauty industry, basically overnight.

With some salons nationwide facing the possibility of closing their doors for good, the COVID-19 shutdowns really were a case of sink or swim. The common thread for clinics that made it through was their ability to pivot and adapt their practices, relying on the strength of retail in their clinics to keep going.

Here are the stories of 4 inspirational clinic owners, Rebecca Miller, Karla McDiarmid, Belinda Merlino and Ainslie Lidstone, who share how they adapted their businesses under pressure to harness the incredible power of connection with their clients to drive retail sales sky-high, while their salon doors stay closed, and the important personal lessons that came out of this time.

REBECCA MILLER LA BELLA MEDI SPA

to lie, it was scary to bring on new products and place bulk orders with no guarantee of an immediate return; but looking at the bigger picture, we knew that online sales were going to be our main source of income for the foreseeable future.

It sounds counterintuitive, I know, to expand when the world seems to be contracting, but we’d had our eye on a few new products and ranges, and we figured there was no better time to increase our range than when all our customers would be shopping almost exclusively online. We introduced a subscription model for our facials and internal products, and will be delivering monthly to our subscribers going forward. Expanding the offering in our online store had phenomenal results, and it’s safe to say my team is on a first-name basis with our local Australia Post staff now!

In addition to expanding our offering, we looked at our best-selling products and services, and we thought about how we could make them accessible to our clients at home. From here, the La Bella Home Series was born. We identified the products and tools needed for our most popular treatments, and we bundled them up with step-by-step instructions and IGTV tutorials on how to use the products.

The result? Over 750 at-home facials sold (so far!), and an expanding library of valuable content housed on our social media channels.

By demonstrating the use of the products on ourselves, we gave our clients – and potential clients – a thorough understanding of the products and how to use them, as well as generating the know-like-trust factor that’s so important when building relationships.

“As soon as we got word that business closures were imminent, we looked at our online store and identified the gaps in our offering. I’m not going 18

Beauty Biz Year 13 Issue 2

Whether you kept things going throughout COVID-19, or if you’re starting over now, it’s time to evolve and embrace change. This is a perfect time to re-create yourself and your business, to come back stronger and better than before.

Diversifying into online offerings, education and subscription models are all great ways to grow

your business, serve your existing clients, and reach clients you haven’t met yet. Dream big, act fast, and keep your clients front of mind. You’ve got this!”

KARLA MCDIARMID MACQUARIE MEDI SPA

“With regional NSW affected by drought for many years and local dam supplies dwindling, followed by nearby bushfires then the COVID-19 virus ….some would wonder what more could go wrong in Orange and Bathurst!

After the government forced closures & stand downs I brought 16 employees back in on Job Keeper. The business would have to wait for over 6 weeks for the funds of Job Keeper to come back into the business. That was definitely one of our most challenging times.

Our online retail store was the key to keeping us going and making it easy for our customers to keep shopping with us during this time. Luckily it was set up pre COVID-19 & could easily begin taking off with local deliveries in huge demand in both regional towns.

I am so glad I had a very strong retail business before the virus hit with over 40% of our business being from retail pre-COVID. this truly was our saving grace. We work with great companies who all offer amazing training so our team were knowledgeable and prepped going in.

I found the foundation work we had done previously with our clients to build trust, be the expert in their eyes and always staying mindful that people buy people – people will buy from you if they trust you and think you are genuine.

This meant for us retail is stronger than ever, customers want to shop local but you need to give them a reason to.

I kept my team involved with weekly ZOOM catch ups and training. We made it fun with a different dress up theme. This kept my team engaged and was a great way to connect while were all apart.

Macquarie Medi Spa thrived during COVID-19 because we stayed connected with our guests and we harnessed social medi - utilising our VIP Facebook page. Our retail sales in the month of April alone increased tremendously all from our online store, and we succeeded with Mother’s Day even when closed. I even found out we had been awarded #1 Pure Fiji account in the whole of Australia during the shut down!

I was so supported by our product partners with training, flexible trading terms and online trading support. I can’t thank them all enough for help us get through this time.”

BELINDA MERLINO THE SKIN CLINIC

our guests which allowed The Skin Clinic to be able to still bring in some revenue during our closure.

So here I was, at home running a skin clinic, an online device and skin care business, and home schooling two children. I never want to do that again!!

There is much to be learnt out of my COVID closure experience. Firstly, it reaffirmed how strong my retail floor actually is. Pre-COVID it sat at 40% of my business, and it was amazing empowering experience to solely rely on product sales over 9 weeks.

I was receiving phone calls, emails and social media messages constantly from our guests who were wanting to support us with product sales. This equated to $25k in product sales during our closure, which was an amazing team achievement.

“In late March, exactly two days before the government officially deemed beauty services unacceptable, I voluntarily closed The Skin Clinic.

It was proving difficult to put on a happy face, and to justify how we were doing everything to keep ourselves and our clients, and most importantly my team, safe. I was seeing an increased anxiety around COVID-19, from both our clients and my team, as well as a general backlash on social media on both my posts and my friends in the industry about not being able to adhere to social distancing.

Like many, it also made me realise how little I was at home before, and I started to enjoy the slower pace and the time I was able to spend with my children. It has made me re-assess my work and home balance.

I also realised I can operate my business from afar and going forward I want to continue to spend more time working on the business instead of working in it.”

AINSLIE LIDSTONE MANY FACES BEAUTY THERAPY

As Skin Therapists, we study so hard to give our client personalised, expert knowledge and make recommendations of what we believe is best during their treatment. Sending my clients a link to website for them to choose the wrong product or god forbid, choose to buy inferior brands is my idea of a skin nightmare!

My team and I thought, We have to go about this another way! So firstly we planned carefully to call every client that was booked or had a facial treatment. Before we called each client though we checked the client history to see if they needed retail and then we explained that they can still achieve real results at home with a skincare plan.

We made it easy for them to access us. They could call, email or message though all our social media channel to order product and I diverted the salon phone to my mobile so I didn’t miss any calls. We offered free delivery or free postage and we delivered 6 days a week like so it was quick and easy for our clients. Our Eftpos systems are mobile, so most clients just paid on delivery or they paid over the phone. Each connection almost always resulted in out clients purchasing product or vouchers. That was humbling for me personally.

Now the dust has started to settle, the biggest lesson I have taken away is communication is king. The importance of good communication with our client is absolutely essential. The ability to communicate information accurately, clearly and as honestly as you can is a part of you job as a clinic owner.

I stripped the clinic of all of our skin care, computers, scanners, ipads, and devices and brought them home where I set up my temporary retail clinic from my dining room. I had a huge window display installed outside my clinic directing people to contact us via email for their product purchases, I had a pop up on my website with my mobile number attached, and also diverted the clinic phone to my mobile.

I had already engaged a courier company with my second business, Lonvitalite, so I used this service to dispatch our O Cosmedics and Dp Dermaceuticals skincare products from my front door directly to our clients. With my staff on Job Keeper, their tasks were to facilitate requests for product sales. We kept in constant contact with

The skincare brands we stock are “internet protected” which was huge selling point for me when I first brought them into the clinic. However now I had to think of a way to keep our retail going without using an online store.

After closing there seemed to be a collective push from our industry to transition to an online store so we could still make money during our time of closure. This didn’t sit well with me for a few reasons….

It was really moving to see how invested our clients were through this time and supporting us every step of the way. Our skincare suppliers, clients and team are like a big close family. All of us came together in this time to make sure we were in the best possible position on the other side, communication was key.”

Beauty Biz Year 13 Issue 2

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FEATURE

THE COURAGE TO CONTINUE

By Vanessa Main

As a new dawn sets on our industry, we remerge united, strong and focused, as we take the first steps into the next stage of this journey, eager to embrace our joy and excitement, but perhaps also a little hesitant about learning exactly what our “new normal” really looks like and the anticipation of what truly lies ahead of us as an industry.

For some, lockdown has been a time to rest, replenish and re-energise, while for others it has been busy, overwhelming and stressful.

For many, it may have been a unique blend of all of these as we rode the covid wave of uncertainty.

During times of uncertainty, stress and adversity is often when we see the best in ourselves, our inner strength rises, our fighting spirit makes its way to the forefront and we become surprisingly calm under pressure, focused in uncertainty and productive through challenge. The recent COVID-19 pandemic has certainly presented us with many difficult situations to navigate for ourselves, our team and our businesses, perhaps forcing us to train and flex our resilience muscle harder than ever before. One thing that I know for certain is that connection eclipses adversity and never before have we seen a truer example of this than the past 12 weeks across the beauty industry.

Amazing people from all parts of the nation and all sectors of the industry came together, 20

Beauty Biz Year 13 Issue 2

linking arms to create a Circle of Strength. Whilst that circle of strength may not have been seen (thanks to social distancing), it was certainly felt across the entire industry. I feel proud to be part of an industry that united to support each other through the crisis, to see so many people prepared to step up and help each other without reason or agenda. Whether it was to answer a question, provide guidance or clarity, share an experience or just to let others know they were not alone – there were so many selfless acts of kindness and compassion it genuinely warmed my heart.

The other day I was busy working away and a song came on the radio and it just filled my heart, that song was You Raise me up by Josh Groban. It made me stop working for a few minutes to reflect on the last few months, and I felt proud to be part of a community that chose to raise each other up and I realised that by standing together we created a very broad set of shoulders that were strong enough to support anyone who needed it. I have immense gratitude for this support and I know for many business

owners out there, experiencing this support and connection is what gave them the courage to continue….

As we now actively move into the next stage of this journey, our doors are re-opening at lightning speed, which has been both exhilarating and exhausting. The rush of excitement to welcome back your eager clients that missed you so much and returning to doing what you love was exhilarating, but for many the first weeks back were busier than Christmas and with the extra precautions implemented due to covid-safe operating plans, this also meant that the return was a little exhausting too.

The big question now is what happens when the “busy bubble” pops? Will it pop? It would be great if we had a crystal ball to look into and see what things look like in six- or twelve-months’ time but unfortunately, we do not. What I can say is that every business will be different in the way they recover and rebuild post-covid. Part of this will depend on the strength of the businesses financial position before going into covid, part of

“SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL, IT IS THE COURAGE TO CONTINUE THAT COUNTS!”

Vanessa Main, Loft inc., has recently launched a new initiative called The SOUL Project- an industry inspired initiative underpinned by a guiding philosophy of “Circle of Strength” as it is the fundamental belief of the project, that we are stronger together.

COVID-19 has presented many unforeseen challenges but nothing could have prepared us for what happened on 25th March - the industry we love, live and breathe was forced by the government to cease service delivery, stand down our teams and vacate our businesses.

Whilst this was a challenging situation to navigate, the LOFT community came together, communicated, shared, supported and swiftly innovated with compassion and genuine kindness, showcasing a beautiful example of the true fighting spirit that is synonymous with Aussies during times of challenge and crisis.

this will depend on your location as some areas were far more affected than others, but what will play the biggest part is your customer.

Consumer sentiment has definitely changed in Australia and we are already seeing beauty businesses being affected by this. Whilst many have opened to a flood of clients, with solid forward bookings for several weeks, many are also now reporting a slowing down of appointments after this initial rush and a change in the types of services being booked for the future. My two top tips for business owners to drive as much consistency into the business as possible, is to focus on Frequency of Visit as a key metric in your business and also consider re-packaging some of your offerings to ensure they are both relevant to your customer and profitable to the business.

Reviewing pricing is important right now, as many of you are experiencing additional costs for cleaning and hygiene practices, however what is more important is the way that you present this to your

customers. They are seeking to feel value from you and whilst initially, they will be understanding of the covid reason, this may wear thin quickly as they try to move forward and put their whole covid experience behind them. Be creative with how you present your services to clients, consider bundling shorter treatments together, offering short-term subscriptions with flexible weekly payment options, focus on the services that offer the most value to your customers and always protect your profit…..

As we make these adjustments, there is no doubt that salon life will be a little different moving forward but one thing that will never change is the importance of community and connection. As we discover together what our “new normal” looks like, I encourage you all to stay connected, continue supporting each other the way you have through this crisis, show kindness and compassion to each other and I can guarantee that as an industry, We will Rise, We will Fight and We will Thrive. We are definitely Stronger Together.

The SOUL project has been borne from that very same fighting spirit and the purpose is simple, set aside competition, unite and work together for the betterment of business, individuals and industry.

To Consolidate, Plan and Rebuild in a methodical, proactive and reliable way. To breathe new life into business. To emerge Clear, Strong and Ready!!

LOFT has assembled a group of dedicated, dynamic and soulful industry providers, who come together for the common cause of building stability, unity and longevity. They are the SOUL partners because in the true spirit of partnership they are determined to create win-win outcomes for their clients, they are committed to unbiased proactive collaboration and they are dedicated to playing the long game when it comes to helping salons and clinics rebuild post COVID-19.

The CPR Business Blueprint is a 12-week Program to support Salon Owners to Consolidate, Plan and Rebuild This program is designed to help you focus your time and energy on the things that really matter, the things that will make a significant impact to the longevity of your business, the productivity of your team, the satisfaction of your clients, the financial viability of the business and ultimately your personal happiness.

More information can be obtained by emailing info@loftinc.com.au or calling 1300 462 123

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FEATURE

THE CONTINUED COVID-19 JOURNEY!

By Gay Wardle

When the announcements were made that beauty/skin clinics/salons had to close and that it would be weeks, before we would be allowed to reopen it shattered the industry. Our industry was definitely put in a too hard basket and it appeared that the people making the decisions at the time had no real understanding of the beauty/skin industry.

But then something amazing happened in a very short time. We pulled together like never before, therapists supporting each other, salons/clinics supporting each other and companies supporting their clients. Then there was the education and my goodness that was incredible. Team members, managers and owners all banding together to get ready for a better future and educate themselves like never before. It was an unforgettable time and a time to be proud of belonging to this amazing industry.

It was a time where we had to step up and focus on another way to do business. And that very important part of our business was RETAIL. Therapists became excellent retailers.

It taught us the incredible power of customer communication and how we could continue to operate and increase our retail business. Home deliveries, online consultations, we became incredibly great at it. GOOD OLD CUSTOMER SERVICE and we mastered it.

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Beauty Biz Year 13 Issue 2

There was time to think about our business structure and a great opportunity to make some positive changes within our businesses. Pricing, policy procedures, cleaning up data bases, making changes to how we conduct business, painting, rearranging rooms and reception areas.

All of these things were on the daily to do list, so that when we were given the green light to open we would be ready. We had the time to realise what we wanted our businesses to be.

“IF THERE IS ONE THING WE KNOW, IT IS THAT PEOPLE WANT AND NEED US TO KEEP THEIR SKIN HEALTHY SO THEY LOOK GREAT.�

What did your perfect business look like?

Then came the COVID-19 planning, what would that look like for us! The set up for sanitization and team training, we needed to do this so that people felt absolutely comfortable coming back to our clinics/salons.

Again, we stepped up, not that we were not practicing hygiene standards before the shutdown. We were, and we were great at it!

We made it known on social media, publicly on media channels that having a hygienically safe working environment was not new to our industry, it had always been part of what we do.

Then the announcement came that state by state we would be allowed to open our doors.

A wave of excitement came, Queensland was first and all of Australia was happy for the Queenslanders. But at the same time devastation, frustration and sadness for the other

states that could not open.

When the announcements were made, and dates were given when the rest of Australia could open their doors it was great news.

The doors were opened, and we were very busy!

Suddenly everything that was planned for the re-opening was put into operation, there was a detailed relaunch plan. We had to provide clients with safety guarantees that would restore their trust in us that they would be safe upon entering our business. Not that there was ever any doubt of that.

We had to safeguard the health of our team members returning to work and steer the restart with care.

It is time to rebuild what we once had but it is going to be very different in lots of ways.

It is no doubt the COVID-19 outbreak has wreaked financial havoc which will have an effect on all businesses. To add to the virus, Australia has just announced that we are in a recession.

What is NEXT! The short-term outlook for the industry will vary greatly, but we need to consider what the longterm recovery mode will look like.

Initially when we open our doors it is going to be busy; clinics/salons are reporting being booked out for weeks. This was the best news ever.

Clients have flooded back to the clinics/salons to have waxing, tinting, nails, pedicures and other services that they have missed. For most the services that clients are using will be the lower cost treatments like these treatments, waxing and tinting.

“2020 IS GOING TO BE A YEAR THAT WILL GO DOWN IN HISTORY – THE BUSH FIRES FOLLOWED BY A VIRUS FOLLOWED

BY A RECESSION.” One of the first steps in creating a plan to rebuild is to look at your financial commitments. There has been substantial financial damage to business because of the COVID-19. Understand what you need to make per week to recover financially and plan how you will do that. Hopefully you have had a price increase that will help you achieve what you need to do. Now is NOT the time to offer discounts on treatments. Your treatment costs would have increased because of the things you need to apply regarding COVID-19 safety requirements. Things like, longer times that need to be allocated in between treatments for cleaning etc., the number of clients that you see per day will be less, protective wear for team members, extra bed linen. All of these things and more will add costs to your daily takings.

In some cases, there will be catch up payments for leased equipment, rent, training new employees, and other costs that you might have been able to delay but have to make up.

Remember in the initial stages of COVID-19 recovery you will need to check in weekly to see how you are tracking, what is working and what is not. It is important to build a bank balance so that you have support if there is another crisis.

While the COVID-19 pandemic may seem like a once-in-a-lifetime event, the reality is that an emergency can come along to disrupt your business again at any time.

2020 is going to be a year that will go down in history – the bush fires followed by a virus followed by a recession. The one thing that we have to keep in mind is to not become complacent, and move back into the work place and forget about what we have just been through. We need to continue to have focus at all times.

We need to stand strong in our businesses and we will survive!

Using what you have learned during the current pandemic to prepare for the next crisis can help you insulate your business from future shocks. I think the pandemic has given us a lesson on how important it is to be able to adapt and keep our business going. Think of it as being a valuable lesson to give us the ability to weather storms if they come our way again.

I am so proud of each and every one of my colleagues, you are amazing people that make such differences to lives. If there is one thing we know, it is that people want and need us to keep their skin healthy so they look great.

Congratulations to all the therapists everywhere.

Let us stay united! The one thing that we have to keep in mind is to not become complacent, and move back into the work place and forget about what we have just been through. We need to continue to have focus at all times. www.gaywardle.com Beauty Biz Year 13 Issue 2

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INDUSTRY NEWS INDUSTR SKIN & BEAUTY INDUSTRY BACK OPEN FOR BUSINESS

endorsement that you are doing the right thing will offer them double assurance as an independent body is vouching for you. You can access this kit and other resource documents from this link

BEAUTY EXPOS NEW DATE SET TO BLOOM.

As we go to print salons & clinics across Australian have reopened their doors as Premieres nationwide lift restrictions in a bid to reboot our economy. The industry has endured some of its darkest days since being forced to close our doors at midnight on the 25th of March 2020 and pivot to survive. We’ve seen a rollercoaster of emotions, heartbreak, success and support during this time and our industry has emerged from the settling dust of COVID-19 stronger and more empowered than ever before. Wishing everyone good luck and good business in the coming months.

DERMALOGICA’S CLEAN TOUCH

Dermalogica’s Clean Touch Certification online course has just launched and is open to any Skin Therapist (not just those who work in an authorised Dermalogica salon) for enhanced service safety as well as some best practices to implement in your business. We’re encouraging all salon owners and skin therapists to take the course now while they have a little more time on their hands so they can be fully prepared as salons reopen. www.dermalogica.com/in-this-together

APAN SUPPORTING COVID RECOVERY

If you are seeking to ensure you are fully compliant with the Government COVID SAFE check list then APAN has developed the perfect tool for you – COVID SAFE CLINICAL SAFETY POLICY KIT. The kit consists of a set of documents containing all of the baseline requirements in accordance with the governments COVID-SAFE CHECKLIST. Additionally, they have included industry-specific best practice recommendations as well as effective ways to communicate with your clients including artwork.

They have done the hard-work for you making it easier for you to meet the compliance requirements and beyond. They have even designed a decal for your front door confirming that you are meeting the government health requirements as well as industry best practice.

At this time safety is imperative to your clients and gaining an industry 24

Beauty Biz Year 13 Issue 2

Beauty salons Australia are back in business and are already inundated with enquiries and bookings from ecstatic clients who can’t wait to top up their beauty treatments!

There’s no better time for beauty professionals to take advantage of this Christmas-level trade by stocking up their kits and shelves as they get back to business and capitalise on the beauty boom!

To help with this and showcase new treatments, trends and equipment, Beauty Expo Australia is back!

In a statement to the industry, Reed Exhibitions recently said, “Following close consultation with our stakeholders and in order to provide the beauty community additional time to prepare for the event, we are pleased to announce that Beauty Expo Australia will now take place on 3rd and 4th October 2020 at the International Convention Centre (ICC) Sydney, Darling Harbour.

Reed Exhibitions, organisers of Beauty Expo Australia, will continue to monitor the COVID-19 situation closely and as it evolves we will act on the advice from the Australian Government Department of Health and local health departments.

Our number one priority is the health and safety of our exhibitors, attendees, industry partners and staff and, as such, we will remain guided by the expert advice of the public health authorities.

We fully understand and appreciate the level of planning that is required to participate in an event like ours. We will do our utmost to help our customers, partners and attendees to prepare for safe and successful participation at Beauty Expo Australia on the new dates.” www.beautyexpoaustralia.com.au

COSMOPROF CANCELLED TILL 2021

BolognaFiere and the Professional Beauty Association have postponed the 18th edition of Cosmoprof North America from September 2020 to June 27 through June 29, 2021, in response to the COVID-19 pandemic.

Enrico Zannini, general manager of BolognaFiere Cosmoprof SpA, said, “We have been actively monitoring ongoing developments regarding this global health emergency and have decided that rescheduling the show to 2021 is necessary to ensure the health and safety of our exhibitors, attendees and partners. The well-being of the Cosmoprof community remains our top priority as we eagerly await the opportunity to connect the beauty industry face-to-face again.”

“Our commitment remains to providing a show environment that is both productive and safe, and postponing will allow us to meet our community’s expectat¬ions,” Steve Sleeper, executive director of the Professional Beauty Association, said. “We are thankful for the patience and overwhelming support we have received from our exhibitors, attendees and partners in navigating this unprecedented situation.”

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INDUSTRY NEWS INDUSTR AESTHETICS CONFERENCE RETURNS STRONGER ONLINE.

what promises to be our Industry’s night of nights.

“Through ongoing research and talking to various government bodies and our event venue, we are very pleased to announce new dates in regard to the ABIA and AMIA, which form an integral part of beauty industry” said owner Linda Woodhead. “With this in mind we have all new important dates for entrants, sponsors, judges and guests and the good news is this has given entrants another 4 weeks to finalise their entries!

NEW ENTRY DEADLINE: 22nd June 2020 JUDGING PERIOD: 25th June – 30th July 2020 NEW DATE FOR FINALISTS ANNOUNCED: 3rd August 2020 GALA AWARDS NIGHT: 4th October 2020

Due to the current social distancing restrictions APAN is combining their three Conference events into a new program bringing you a dynamic 3-day online conference program allowing you to access leading education from the comfort of your own home.

The event will be opened by the Federal Minister of Industry, Science and Technology, Karen Andrews and will be streamed from Monday 22nd June – 29th June – one full week.

APAN will allow delegates to register for one day at the early bird’s rate and the following two days will be free of charge. Attendees will be immersed into quality transformational education and inspiration so that you can return strong and more confident for the journey in business during this time and moving forward. www.apanconf.com

At this stage the usual dates will recommence in 2021 HUGE THANK YOU TO ALL OF THE SPONSORS WHO MAKE THIS EVENT POSSIBLE. Tickets will be on sale soon www.australianbeautyindustryaawards.com.au

CONSUMER HEALTH-RELATED GOOGLE SEARCHES RISE.

SAFECLINICS LAUNCHES IN RESPONSE TO INDUSTRY CONFUSION.

Safe Clinics is the brain child of Nancy Abdou of The Australian Dermal & Laser Institute and has been designed to communicate a clear decisive framework for hygiene compliance and infection control.

Safe Clinics has been designed by a team of dermal therapists, nurses and aesthetic educators to clear any confusion and set a high standard amongst aesthetic clinics and beauty salons.

Safe Clinics provides education, resources & certification in infection control and safe post-pandemic, in one central, easy to use, online platform. Safe Clinic ensures clinic owners & team members alike can follow best practices and provide clients the safest of environments, in the aesthetic, beauty and spa industries - Australia wide. www.safeclinics.com.au

ABIAS ARE BACK

On the back of the announcement that Beauty Expo Australia moving it’s dates to October, The Australian Beauty Industry Awards and the Australian Make Up Industry Awards will return on Sunday the 4th of October hosted at The Star Sydney. This year’s events will be the first major industry event after the COVID 19 shutdowns and will welcome Finalists and the industry at large to 26

Beauty Biz Year 13 Issue 2

It’s not a surprise that we’ve all been thinking more about our health and wellness during this time. Consumer Google trends show clients are thinking the same way. Google search trends that spiked during the shutdown included Ethyl alcohol, Carbomer, Chloroxy¬lenol, Thymol, Propolis, Aloe vera, Peroxide, Elderberry and Zinc citrate amongst the top searches. These show consumers want to know more about what they are using as ways they can be empower and improve their own health, including ways to make their own DIY products including hand sanitiser.

TOP BEAUTY INFLUENCERS OF 2020 ANNOUNCED.

The Top 20 Rich List of the online Beauty Community has been announced and according to Cosmetify these Instagram and You Tube sensations aren’t just raking in the Likes & Follows, but the cash as well. James Charles lead the charge with combined You Tube & Instagram earnings in excess of $164,546 AUD per post. Brentman Rock came a close second with $149,508 AUD per post and Huda Kattan 3rd with $140,838 AUD. Go figure!!!

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COVER STORY

NEW GLOBAL SERVICE SAFETY STANDARDS AND CERTIFICATION PROGRAM

“WHAT COUNTS IS THAT WE HAVE DEFINED THE MOST APPROPRIATE STEPS NOW SO THAT THE INDUSTRY CAN EMBARK ON THE CHANGES NECESSARY TO MAKE FACIAL SKINCARE SERVICES A REALITY.” 28

Beauty Biz Year 13 Issue 2

After the Coronavirus forced business shutdowns around the world, the professional skin care industry is eagerly seeking guidance on how to perform skin care treatments safely.

Dermalogica, which advanced the industry in 1983 by providing post-graduate education to qualified skin therapists, takes the lead, boldly announcing new measures to help salon owners and professional skin therapists in the early stages of reopening their businesses across Australia.

Developed in accordance with Dermalogica’s professional-grade standards, and with the safety of staff and consumers as top priority, the new measures include: • Dermalogica’s Principles for Enhanced Service Safety, are a set of directives such as maintaining physical distancing by staggering appointments and limiting entrance; wearing masks in common

areas and masks and face shields during treatments; hand sanitization, handwashing, and sterilization; as well as requirements for laundering and retail testers.

• Detailed safety protocols that address specific touchpoints such as preappointment screening; client arrival and departure; retail and common-area floor services; treatment room sanitation; protective wear, and more.

• Clean Touch Certification, awarded to skin therapists who complete a free online training course on the key principles and enhanced protocols. Upon completion, skin therapists will earn a certificate recognising them as Clean Touch Certified, which they can display in their salon, treatment room, or website.

Dermalogica’s principles go beyond what is legally mandated but should not replace state board or local authority regulations.

12 DERMALOGICA PRINCIPLES FOR ENHANCED SERVICE SAFETY Dermalogica cares about the safety of customers and skin therapists. The following guidelines are intended to create a safe environment for the practice of skin services

“As science progresses, we will surely need to loosen or tighten the safety precautions,” states Dermalogica Global CEO Aurelian Lis. “What counts is that we have defined the most appropriate steps now so that the industry can embark on the changes necessary to make facial skincare services a reality. With big business focused on digital or sitting it out, skin therapists are not willing to give up on the important industry of human touch and connection.”

“Dermalogica has always led the way in education, providing the benchmark of industry standards, and we now lead the way with our new on-line training course ‘clean touch certification’. Being clean touch certified and practising the 12 principles laid out provides clients with the reassurance and trust they need to resume their treatment services with you in the cleanest, safest environment possible.” says Hobson.

Dermalogica Australia Director of Eduction, Emma Hobson states “We hear banded around that “our industry will never be the same again”, and true in point it won’t.

The customer journey, expectations and attitudes to what we do and how we deliver our services are new, how we intend to keep our clients as well as our staff safe, how we will work within our local communities to ensure everyone has the opportunity to remain in business by being responsible citizens is our ‘new clean future’.”

Dermalogica also released a new “Back in Touch” global marketing campaign, created to support Dermalogica skin therapists as they all reopen to assist in reconnecting with their clients.

To become Clean Touch Certified, visit: dermalogica.com/inthistogether

1. Prescreen clients to ensure they are free from any sickness and have not had contact with confirmed cases of COVID-19 in the previous 14 days. Employees should be free from any sickness and temperature shall be checked prior to beginning the work shift.

2. Clients in high risk and vulnerable groups such as an advanced age or with pre-existing medical conditions are advised not to get treatments.

3. Ensure physical distancing protocols maintain 6 feet between clients in common areas, by, for example, staggering appointments, offering curbside check-in or limiting entrance to the skin center.

4. Clients and employees shall wear masks in common areas. Therapists shall wear a clean, dry mask during each shift. Masks can be worn for more than one client but must be put on and taken off in a sanitary manner. Therapists shall also wear a face shield when working in close proximity to the client. Therapists shall wear a freshly laundered or disposable apron during each shift.

5. Hands shall be sanitized on entry to the skin center. Therapists shall visibly wash hands with soap and water for 20 seconds before and after touching clients, after contact with soiled or unsterilized tools and surroundings. Every treatment or skin analysis that involves touching should begin with a facial cleanse.

6. Gloves are not recommended over thorough hand washing unless they are requested by clients or required by authorities. If used, gloves shall be changed before and after touching clients and after contact with any soiled or unsterilized tools and surroundings.

7. All professional use products shall be disinfected after each use and stored in a cabinet or sealed container when not in use.

8. Treatment beds must be covered with either clean treatment table paper, a clean towel or a clean sheet before each client. Only use blankets which are laundered after every client.

9. All non-porous, metal or plastic non-disposable equipment, as well as surfaces, must be cleaned and then disinfected before each use. Electrical items shall be sprayed or wiped before each use.

10. Clean and dirty items and tools must be kept visibly separate in well-marked, covered containers.

11. All high touch areas throughout the skin center shall be disinfected when visibly soiled and at least hourly.

12. Retail testers shall be wiped down before and after each use. Products packaged in jars are currently not appropriate as testers. Tester product shall only be applied to the hands.

The above are suggested directives and must be used in addition to, not in replace of, state-board or local authority regulations. All government sanitation and safety guidelines must always be adhered to.

These guidelines will adapt as science progresses.

As we progress to new safety phases, some of these additional restrictions will be minimized.

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2019 ABIA WINNER

5 STAR SERVICE FROM KETURAH 2019 ABIA BEST TRAINING AWARD 2019 ABIA BEST STATE SALON OF THE YEAR WA/NT (5 TREATMENT ROOMS OR MORE)

2019 ABIA STATE SALON OF THE YEAR – 5 TREATMENT ROOMS OR MORE - WA/NT. Sponsored by Graft-A-Lash - Keturah Day Spa

Keturah Day Spas proudly boast a 5 Star Customer Service philosophy and a memorable Spa Journey experience.

Directors Kin & Jemma Stergiou are dedicated to ensuring the highest standards are achieved, and their philosophy is to provide an Escape from the outside world to revitalise and restore your mind and body.

Keturah utilises the latest sophisticated spa technologies and skincare ingredients including their signature Thermal Time Capsule treatment, the only one of its kind in Western Australia.

They offer an “Urban Day Spa Experience”, an escape from the everyday busy lifestyle and their team prides themselves on delivering outstanding “Customer Service” to their valued clientele through a caring and nurturing experience.

“We treat all of our clients as VIPs whether they are the first or the last client of the day. Whether they visit once a year or monthly they are a VIP to us and it is always a pleasure to look after our valued clients.” Says owners Kim and Jemma Stergiou After undergoing a full refurbishment across their Spas Kim & Jemma wanted a point of difference within the Industry believing strongly in creating a spa, based on their own personal expectations.

Each Spa has been built and designed down to a very micro level, with one of Perth’s leading architects and one of Australia’s award-winning home builders sub-contractors brought onboard 30

Beauty Biz Year 13 Issue 2

2019 ABIA BEST SALON TRAINING. Sponsored by Dermaviduals - Keturah Day Spa

to complete the fit outs.

“There are NO shortcuts, the finished product says it all with many international guests and even celebrities being so impressed we see them whenever they are in Perth on business, holidays or performing in Western Australia.”

Keturah offers treatments which are memorable and targeted to the concerns or desires of their guests. At the conclusion of each treatment guests can relax and reflect in the relaxation lounge, while enjoying the Signature Keturah Lemongrass and Ginger Tea, filtered water or fresh juice. Alternatively they arrange for a Shampoo & Blow Dry in Keturah’s on site Hair Salon or Make Up application.

“We offer an experience that we would and do expect. Phenomenal” Keturah Therapists are dedicated to enhancing guests’ sense of wellbeing with delightfully indulgent and effective treatments. Team training plays an important role with training catered towards providing further knowledge and advancement. Each staff member is appointed to their own well sized treatment room which all have customised heating and cooling, ambient adjustable lighting and volume control to customise the level of music, adjustable electric treatment beds for client and staff comfort too.

“We believe continual training and keeping up-to-date is an integral part of our therapists developmental journey. Prior to any new staff

performing treatments on our valued clients we have strict procedures in place. Firstly, they must be trained by one of our “Training Staff” in the specific treatment. During this process they receive a copy of all procedures from our “Keturah Treatment Manual”. Next they must perform treatments on a “model” on their own.

Our “model” is always aware of the steps which must be carried out in the treatment. When the therapist is competent and confident, only then will they be able to perform treatments on our clients.

“Our fantastic Team is professional, passionate, friendly, knowledgeable and driven to be the very best in the Industry and do their upmost to exceed our clients’ expectations.”

Kim & Jemma don’t just have their eye set on Perth “We have captured the affluent suburbs of Perth with our four strategically located Spas.

The Keturah Group has plans to move into other markets within Australia and Internationally over the next 24 months.

“We have the locations marked and all being well, we will start the planned roll out of the expansion of the group in the not too distant future.”

“We are all very proud of our achievements, thrilled at the Awards we have won over the years and love this dynamic industry and we are strongly committed to continually improving and investing in the future.”

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2019 ABIA WINNER

GOING BEYOND EDUCATION WITH TRINA STOREY-HOLLIS 2019 ABIA EDUCATOR OF THE YEAR – INDIVIDUAL

2019 ABIA EDUCATOR OF THE YEAR INDIVIDUAL. Sponsored

by Masters Dermal Academy Trina Storey-Hollis ABIA Winner, Trina Storey-Hollis, the Head Teacher of Beauty and Makeup at TAFE NSW Sydney, began her teaching career in central London in 2011, where she held an International Assessors position before returning to the southern hemisphere, residing in Australia in 2013.

During the next 5 years Trina immersed herself in Australia’s private education sector where she led a 30+ strong teaching team and over 600 students, including international and apprenticeship learners.

Trina is unique to the field of education because of her individual blend of educational experiences, skill sets and high-level background in aesthetics and cosmetology across a broad range of international educational experience.

She holds dual education Diplomas and multiple qualifications in vocational areas including Aesthetics, Beauty, Cosmetology and Clinic Management.

“I educate and lead 40 beauty specialist educators who are passionate, engaging and delivery current, heavily industry focused teaching and learning. This delivery is both blended learning and face to face providing flexibility and adaptability for a large diverse cohort of individuals. Through my innovation and advanced technology lead, we are capable of delivering and supporting students across the country and up skilling industry therapists across regional and metro populated areas. I ensure regular collaboration with our industry stakeholders and provide employability channels within Sydney and Internationally.”

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Trina has trained a wide range of students from many ethnicities. I have taught across multiple abilities and learning styles, mental health and LLN issues. Her cohort of students are male and female, 15-65yrs of age. She has worked and continues to work with international students, school leavers, retraining therapists and upskilling individuals.

Trina is an active member of skills councils and multiple community organisations which afford her the opportunity to understand the innovation and industry current approach when adopting specific programming and educating across our large diverse industry. Her background in blended learning is different from most people in the field, and that gave her a unique perspective and the ability to see solutions that are more creative and resourceful.

One of the unique projects Trina was a key player in creating and implementing was an online support system for a work placement model. To goal was to solve remote learning opportunities and on the job training compliance.

The solution she helped developed provides educational opportunities across remote regions of Australia. As a result, industry engagement has increased 80%, student job readiness and employability has risen 75% and enrolment numbers across 2018 have increased 209%.

Clearly demonstrating Trina’s ownership of her work, drive and passion for the beauty industry.

Trina is an active Skills IQ council member and played a crucial role in the development of young Australian Beauty Therapists leading and convening the World Skills Australian Sydney

Regional competition as the Beauty Therapy Deputy Chief Judge.

Ongoing commitment to building strong industry partnerships is a strength of Trina’s, attending numerous industry webinars, training days, product launches and guest events and ensuring continuous collaboration across all industry stakeholders for herself, her staff and her students.

Trina is also a member of the Beauty Expo Australia advisory board, participating in and providing advice across vital current trends and movements in the Beauty / Skin industry.

This data is collected, coagulated and relayed to industry and general public through expo programs, seminars and workshops.

Trina has also dedicated much of her time volunteer and countless charity work on projects like Pyjama Day and Sydney Swans collaboration fundraiser for ‘Love your Sister’, Wayside Chapel and Homeless Connect beauty program collaborating with their annual “Sister High Tea” runway for the homeless, Indigenous itrack Mentor for the Smiths Family, Dress for Success and so many more.

Moving forward, Trina is working towards completing a Bachelor in Physiology and Health Science. I am also hoping to continue my involvement together with industry, educating across the new Graduate Certificate Laser and IPL, to ensure the qualification reflects industry demands and current techniques.

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2019 ABIA WINNER

TENDER LOVING CARE AT IN THERAPY 2019 ABIA BEST STATE SALON OF THE YEAR QLD (5 TREATMENT ROOMS OR MORE)

2019 ABIA STATE SALON OF THE YEAR – 5 TREATMENT ROOMS OR MORE - QLD. Sponsored by Spectrum Science Beauty - In Therapy Skin & Body

In Therapy, located in Brisbane’s Red Hill, under the leadership of owner Nicola Le Lievre, has gone from strength to strength since taking ownership of the 5 treatment room clinic back in 2000.

products, recycle salon consumable wast and conserve energy through sustain able tech choices, energy consumption and even getting clients to bring back and recycle their empty product containers.

In Therapy delivers Total Therapy: Inner confidence, outer radiance and optimal wellbeing and this is emulated through every aspect of salon life. From their dedicated customer service philosophy, to their commitment to sustainability and philanthropic endeavours too.

In 2019 Nicola and her team collaborated with Hummingbird House, Queensland’s only children’s hospice, to form the Tender Loving Beauties, and volunteer organisations that aims to give pampering beauty treatments giving treatments to family members. This pampering and relaxation during the precious time they have for themselves is a beautiful gift.

In Therapy has been recognised again and again as a stand out clinic, stocking brands like O Cosmedics, Ginger and Me, Jane Iredale, Sunescape and more, with accolades such as O Cosmedics Gold Clinic of the Year, ABIA Winner for Salon of the Year 5 rooms or more - Queensland & ABIA Finalist for Tanning Salon of the Year in 2018, and Continent Winner in the World Luxury Spa Awards for Best Beauty Salon.

With a strong passion for giving back and helping not only their clients, but their community and the environment, In Therapy has strong roots in sustainability and philanthropy.

In Therapy, were the first Queensland Beauty Salon to join the Sustainable Salons Network and their brand portfolio proudly boasts ethical and cruelty free products. In Therapy minimise paper waste, choose eco certified cleaning

“We have a unique gift of nurturing and touch that needs to be spread to our community in need. I remember giving Tender Loving Beauty to anorexia patients when I was studying beauty back in 1997, and the gratitude I felt from those patients has stuck with me over all these years.”

Philanthropy runs deep in the veins of the In Therapy team, contributing abundantly not only Hummingbird House but other charities such as Pink Hope, Love Your Sister & the RSPCA. “I believe that the two most important components in my business are the staff and our guests. Without one or the other I would not have a growing business, “ says Nicole.

“We endeavour to give our clients the best

customer service, treatments and product knowledge. The services that we provide are up to date and offer the latest technology within the industry. Staff need ongoing training to update their knowledge therefore the latest information can be passed onto our clients.”

Striving to have a happy, fun working environment where Therapists enjoy coming to work is crucial.

A small thank you goes a long way to make staff feel appreciated with Management’s open- door policy and willingness to always take staff ideas or feedback on constructively at the heart of this.

At In Therapy staff have a training schedule planned for every month of the year that clearly outlines which staff members are booked on which training. This keeps team training focused on the needs of the business, as well as therapists individual needs.

Every Therapist at In Therapy offers consistent, caring service from the initial booking to the time the treatment is completed. Nicola believes this epitomises the passion for their profession, and the genuine care for wanting to give clients the best experience possible.

“We really care about our clients, their skin, welfare and wellbeing. We offer complete care from the moment the client books an appointment to the time they leave our salon and follow up call.

We are not generic in our approach to guest treatment plans. We really listen to their needs and concerns and establish individual plans for each guest.” she says.

The In Therapy team even spoil their guests with “Mimosa Weekends”, where guests are offered sparkling wine with orange juice. “This has been so well received and pointed out as a real point of difference for us” shares Nicola.

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2019 ABIA WINNER

SALON SUSTAINABILITY WITH JAMES VIVIAN DERMAL THERAPIES 2019 ABIA ECO SALON OF THE YEAR

James Vivian Dermal Therapies is a small clinic offering personalised skincare solutions. The clinic started life in 2010 as The Travelling Peelsman, a ground-breaking mobile skincare business that delivered chemical peeling treatments to clients in the privacy of their Melbourne and Sydney homes. By 2013, the business had grown significantly, prompting us to expand into a permanent Melbourne clinic, where we could offer a greater range of services to our clients.

James continued to offer in-home services for their Sydney clients on a six-weekly basis before leasing a space in the inner city, then moving to a luxurious treatment room at the InterContinental Double Bay hotel and finally, a permanent Sydney home of our own, operating on a fulltime basis.

The business now welcomes around 160 clients a month, boasting six team members in Melbourne and one in Sydney, as well as hosting pop-up clinics in New York and Los Angeles by request.

The main clinic utilises preloved furniture and are situated in sympathetically restored older buildings, helping to preserve local heritage, and all clinic locations are carefully selected to offer clients the option of walking, riding or taking public transport. We spoke to James.

What has it meant to you to win ABIA Eco Salon of the Year?

If you had of asked us three years ago to describe our Green Policy, we would have shrugged our shoulders and said, ‘What’s a Green Policy?’

Our inadequacies in this important area were highlighted when submitting an application for a particular ABIA award. Not really knowing where to start, we commenced by performing 36

Beauty Biz Year 13 Issue 2

a ‘Salon Detox’ - a complete audit of our systems and processes and how 2019 ABIA BEST ECO SALON. Sponsored By they affected the environment. We Biodroga - James Vivian Dermal Therapies couldn’t believe the amount of rubbish we threw out weekly and couldn’t help but wonder what our industry must be contributing as a whole! From that moment, we became obsessed with delivery service. reducing our environmental footprint and have already achieved such an incredible reduction in Clients also have loved seeing us make the in-clinic waste (over 90%) and continue to look at commitment to sustainability and have supported all of our decision-making processes through a our initiatives and we want to look at ways to sustainability lens. further engage our community moving forward.

Winning the Best Eco Salon of the Year let us know that our efforts are on track. More importantly, the addition of the Best Eco Award to the ABIA list of categories is a testament to our industry’s commitment to reducing our environmental footprint and an excellent step towards exposing the issue of sustainability to a wider audience.

How has your win shaped how you do business and your sustainability practices moving forward?

Sustainability has now become a keen passion of the James Vivian family. Whilst we’ve already achieved so much within our little clinic, there is always room for improvement. We are closing in on our efforts to create a Zero Waste treatment offering and we do this my reaching out to manufacturers who create the products we use in-treatment to look at ways in which they can create their products using recyclable or biodegradable resources.

During Covid-19, we were sending out so many mail orders. We quickly reviewed our options and found a biodegradable post bag, a recyclable alternative to bubble wrap and a carbon neutral

What AH-HA moments did you go through while putting together your ABIA entry?

After the shock of realising the non-existent nature of our Green Policy, it was comforting to discover some incredible organisations that are leading the charge in sustainability within our industries. James Vivian was the first skincare partner of Sustainable Salons who personally pick up all our recycle waste, including paper, glass, metals, plastics and chemicals. Terracycle is another service who accepts our gloves and hairnets. We are a collection point for Every Little Bit Helps who divert unused toiletries from landfill and create care packs for people in need.

There are also many biodegradable options to consider when selecting disposable items for our businesses.

The submission process of the ABIA Eco Award served as a brilliant tool to consider our sustainability philosophises and I would encourage anyone interested in exploring their environmental impact to download a copy and read through its questions. May it inspire an ecowarrior in you too!

BEAUTY & SCIENCE

FOR THE INDIVIDUAL BEAUTY OF YOUR SKIN

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COMPETITION

The Beauty Squad showcases the rising talent within our industry. The ones to watch. These talented Therapists have faced off this year against some of the most amazing undiscovered talent our industry has to offer, to claim their worthy place on our first ever 2020 Beauty Squad.

The Squad have received some of their prizes from the incredible sponsors including:• Complete Dermapen starter kit including 4MD Device, Needles, DP Dermaceuticals Hyla Active Mask, Travel Size DP Dermaceuticals and Travel Size DP Dermaceuticals Cover Recover. Valued at $1997 • A choice of Cosmedical face and body care across the INSKIN COSMEDICS portfolio. Valued at $1000 • Palladio Hollywood Glam Make Up Pack for that sun-kissed look including make-up bag.

• Elleebana Brow Pack including brow pencils, tints and a host of promo items • Naked Tan Personal Tanning Pack including tan mousse, double pack applicator mitt, Face tan mist, Gradual Tan and Creme de la crème The main prize of a stay in the Beauty Squad House, in Melbourne, for 3 days has been postponed for a little while due to COVID-19 where they will spend special one-on-one time with iconic mentors, guests and sponsors so in the meantime, let’s meet this year’s Squad and find out what makes them tick…

NAME: STACIE DOWDEN AGE: 33 CLINIC: THE SKIN COACHES

and that is when my amazing journey started!

NAME: WHITNEY GUNN AGE: 30 CLINIC: JAMES VIVIAN

WHAT IS THE MOST SATISFYING THING ABOUT YOUR JOB?

My up-most favourite thing I take away from my job everyday is the joy and happiness I get to share with each individual client when they reach a milestone in their skin journey.

The satisfaction of achieving healthy and radiant skin for our guests is the best reward I could receive. I love making people look and feel their best!

WHAT ARE YOU MOST LOOKING FORWARD TO FROM BEAUTY SQUAD 2020?

I am extremely excited and looking forward to meeting all the industry professionals. The educator’s, guests and mentors, as well as spending time with the other squad members and interacting with people who share the same industry commitments and passion.

Being a part of the Beauty Squad 2020 has already made me feel motivated, empowered and extremely grateful to be part of an evergrowing industry.

WHERE DID YOU STUDY:

The Australian Institute of Applied Science

WHAT FIRST DREW YOU TO THE BEAUTY & SKIN INDUSTRIES?

I started at Mount Isa Natural Beauty many years ago as a massage therapist. After watching the beauty therapists converse with their clients and conduct treatments, something inside me ignited and I grew the drive for wanting to make everyone feel amazing inside and out. Once I started training, my passion for skin took over 38

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IF YOU COULD TAKE YOUR CAREER ANYWHERE WHAT WOULD YOU DO?

I would broaden my skills! Diving deeper into skin knowledge, learning more in-depth about each individual body system and how they all work together, gaining more knowledge in the important nutrition that is needed for the skin and body to function optimally and becoming a cosmetic tattoo artist and cosmetic injectable nurse.

WHERE DID YOU STUDY? Victoria University

HOW LONG HAVE YOU BEEN A THERAPIST FOR? 15 years

WHAT’S YOUR FAVOURITE ASPECT OF BEING A THERAPIST?

Fast-paced, ever-changing, always learning and of course, skin. Skin is my favourite thing in the world! cont’d over page

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DERMAL COMPETITION

cont’d from page 38

WHAT SKINCARE PRODUCT/S CAN’T YOU LIVE WITHOUT? Eye cream!

WHAT’S ONE DAILY OR WEEKLY RITUAL THAT GOT YOU THROUGH SHUTDOWN?

I went into full science mode on my face. I sampled, purchased and experimented with a range of products over the 8 weeks - no ‘ritual’

WHAT’S BEEN YOUR MOST DIFFICULT SKIN CASE TO TREAT THAT YOU’VE TRIUMPHED OVER?

Acne. It’s the enemy I love to defeat. It is always challenging, multi-faceted and can require an inter-disciplinary approach to conquer.

WHAT IS THE ONE THING YOU ARE MOST LOOKING FORWARD TO, BEING APART OF THE 2020 BEAUTY SQUAD?

Learning and networking with other professionals.

Everyone has been on a different journey which I enjoy learning from. We also have our own little ways of treating skin that I don’t think we realise is ‘unique’ until we are asked.

NAME: JODI WITHERS AGE: 30 CLINIC: OI COSMETIC STUDIO

for Advanced Skin Treatments, Advanced Skin Anatomy and Skin Correction.

HOW LONG HAVE YOU BEEN A THERAPIST FOR?

I have now been in the industry for 8 years and a full time Skin Specialist for 7 - best years of my life. Nothing more rewarding than making people feel good about themselves and coming to work every day loving your job.

WHAT IS YOUR FAVOURITE TREATMENT/S TO DO AND WHY?

That’s such a hard question - there are so many.

Two of my favourites would be: Direct Needle Therapy - skin needling is amazing for every type of concern. Ageing, pigment, scarring and just over all bright and even complexion.

Chemical Peels - I look at these as a double treatment. Not only do they exfoliate and break up those unwanted dead skin cells but also penetrate to help with hydration, pigment or ageing. Yasss!

WHAT HAVE YOU ENJOYED MOST ABOUT YOUR JOURNEY AS A THERAPIST IN YOUR CAREER SO FAR?

Education and client results. I love new technology, updated techniques and learning new treatments. It’s my passion to always keep up to date and get my clients the results they want. I’m lucky enough to have an amazing boss who gives me every opportunity to do so. Also winning beauty squad was one of the biggest highlights so far.

HOW DID YOU SPEND YOUR TIME DURING THE COVID SHUT DOWN?

I was lucky enough to be able to continue to work full-time from home and in-clinic behind closed doors, doing online virtual skin consultations and “at-home virtual facial” packages. We also ran a ‘6 week Skin Challenge’ and all of this still kept us super busy, even though we couldn’t treat clients in our normal way. I went through every client and did a reassessment of skin scripts and made sure they had all the support they needed to make sure they felt like i was still there for them. No break for me haha!

WHAT DOES BEING A BEAUTY SQUAD MEMBER MEAN TO YOU?

WHERE DID YOU STUDY?

I completed my Diploma of Beauty Therapy at TAFE Queensland. I have been lucky enough to have a lot of on the job training and to go on courses to complete multiple qualifications

NAME: JESS GALVIN AGE: 30 CLINIC: LA BELLA MEDISPA

It means I have reached the point in my career where all my hard is paying off - but I am far from finished. I work hard and get results. I’m passionate and caring and always endeavour to go above and beyond for everyone. Being a Beauty Squad member and being able to share experiences and qualities will help shape me and my future. Standing beside all of these ladies, each with unique qualities and attributes to share and learn from makes us an amazing team.

WHERE DID YOU STUDY?

Elleebana School of Beauty Therapy, ACT

WHY DID YOU BECOME A THERAPIST?

For as long as I can remember I always wanted to become a Therapist & make people feel fabulous. I had no idea of the true impact of our industry, but the journey has been far more rewarding than I ever expected.

WHAT GETS YOU OUT OF BED EVERY MORNING?

My 3 beautiful girls, Katie 10, Ruby 8 & Elsie 3.

As a mum of girls, I now, more than ever, believe in showing them the way & teaching them to love themselves as they are. Not only is that my mission with my girls, it’s our whole purpose at La Bella Medispa “To empower women & educate them to feel confident & love the skin they’re in”.

WHAT’S YOUR MOST MEMORABLE CLIENT MOMENT?

Working closely with my clients to not only transform their skin but also their lives. It’s an absolute privilege to be able to work so closely with them & am truly grateful they choose us to go on this journey together.

WHAT DREW YOU TO ENTER THE 2020 BEAUTY SQUAD IN THE FIRST PLACE? Maintaining a high standard in the beauty industry is vital & something I am passionate about. I saw the Beauty Squad as not only an amazing experience for me as a therapist & leader but also a fabulous opportunity to connect & give back to the industry that has bought me so much over the years and for the future of rising stars.

STAY TUNED FOR THE NEW DATE TO BE ANNOUNCED FOR THE BEAUTY SQUAD HOUSE IG: @Beautbizmagazine | FB: Beauty Biz 40

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DERMAL

SKINS IN TRANSITION Peta Friend is an incredible business woman and Therapist who has conquered so much in order to live her truth. As a trans woman she has ridden the highs and low of both her physical transformation and the mental and emotion journey that comes with Transition.

She’s experienced first-hand the changes to not only her own skin but the skins of the clients she’s treated. Peta shares her journey with us so we as an industry may better understand how to reach out to, support and care for our own clients on their journey to truth.

CAN YOU SHARE WITH US A LITTLE BIT ABOUT YOURSELF, HOW LONG HAVE YOU BEEN A THERAPIST FOR, WHERE YOU DID YOUR TRAINING AND KEY PLACES YOU’VE WORKED OR HIGHLIGHTS THROUGHOUT YOUR CAREER?

I was born and raised in the eastern suburbs of Sydney in 1961, I have 3 sisters including a twin, I came from a working-class background, my father was a carpenter and my mother was a stay at home mum.

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I did my training as a beauty therapist in 1983 at About Face Academy with Shirley Strickland.

My first job was a little salon in Woollahra called Woollahra Skin & Beauty Therapy.

I worked there for 8 years before relocating to a busy hairdressing salon in the CBD where I attended to the beauty services of their clients.

Finally, in 1995 myself, and my business partner, established our own business on Oxford St in Darlinghurst, called Baby Blue Face & Body Care. This would later evolve into Will & Peta Skin Clinic.

COULD YOU SHARE WITH US SOME PIVOTAL MOMENTS FROM YOUR OWN JOURNEY THROUGH TRANSITION? WHEN DID YOUR JOURNEY START?

Growing up in the 60’s and 70’s you would never hear anything about gender issues. I was

introduced to Sydney’s gay scene in 1979 and at the time being gay seemed like a good fit. It wasn’t until I was exposed to my first transgender woman, through the showgirl scene and a couple of autobiographies, that I opened my mind to the possibility of transitioning from male to female.

I felt very overwhelmed and I did push back against it for many years.

In 1984, I went to a qualified doctor and he prescribed female hormones. After being on hormones for several months I threw them in the bin. I felt isolated and out of control. My mental health was really compromised, and I couldn’t cope with the mental and emotional changes that I was experiencing.

This process of going on and then off hormones became my life for the next 16 years, fluctuating between male and female, it was not a good way to live but I couldn’t let go of my dream, those years did feel like a nightmare.

Finally in 1995 we established Will & Peta Skin

Clinic, in 1998 I felt like the time was right to move forward with my transition once and for all, as the sun rose on the year 2000 I stepped into the light as my authentic self, my journey was finally complete. I was medically and legally a woman. Now I felt overwhelmed with joy and gratitude that living my truth has allowed me to achieve.

WHAT PART HAS RUNNING YOUR OWN BUSINESS PLAYED IN THIS PROCESS?

It really gave me then emotional and financial independence to move forward. I had a solid and strong support with my business partner, Will Fennell. I was no longer answerable to wellmeaning but ignorant employers. Will and I just celebrated 25 years in business together, and while I am no longer a legal business partner, I do manage and run the clinic as if it were my own. The success of the business is something I am very proud of.

WHAT CHANGES TOOK PLACE IN YOUR SKIN?

When I first went on hormones the first change I noticed was the change in the texture and tone of my skin, I literally went from having impure, oily skin to clear, normal skin, my skin was the best it had ever been and I loved the changes.

HOW HAS THE CONDITION OF YOUR OWN SKIN ALTERED DURING YOUR JOURNEY?

Because I will be on oral hormones the rest of my life and I don’t have to deal with the hormonal changes that genetic females have to deal with as a result of periods, pregnancy or menopause.

My skin is still dewy and the underlying dermal layer is well supported by the oestrogen. It’s like a youth pill, and I have found the right balance that works for me, so I’m very happy with the payoff.

WHAT TREATMENTS, THERAPIES, APPROACHES DID YOU FIND HELPFUL AND WHAT THINGS DID YOU NEED TO AVOID?

Caring for my skin has always been a big priority in my life and I have used Biodroga products for over 20 years on my skin. Now that I’m getting older, I love the benefits of regular Botox and a little strategically placed filler here and there.

In the right hands, filler can actually feminise masculine features. I also have regular IPL sessions to treat sun damage.

When I first went on hormones, I wish the doctors had warned me to avoid direct sunlight, the combination of hormones and sun caused my skin to develop the most terrible melasma.

Fortunately, with the right combination of cosmeceuticals and daily application of SPF that problem has subsided.

WHAT DIFFICULTIES HAVE YOU FOUND BOTH YOURSELF AND IN YOUR OWN CLIENTS WHO ARE JOURNEYING THROUGH TRANSITION HAVE FACED WHEN CARING FOR THEIR SKIN?

I think one of the biggest challenges that male to female transgender women face is the removal of facial hair, for me personally it was one of the biggest obstacles I had to overcome and

probably one of the reasons I didn’t transition earlier.

WHAT SOLUTIONS HAVE YOU FOUND?

Back when I started my transition the only effective method of permanent hair removal was electrolysis, I would have two 1 hour sessions a week, this process was slow and extremely painful, in the late nineties the first laser hair removal machines hit the industry and for me it was a game changer, those early machines were very brutal and left terrible marks on my skin for a week but I did have total clearance in a short space of time.

WHAT ADVICE DO YOU HAVE FOR ANY THERAPIST TREATING A CLIENT WHO IS JOURNEYING THROUGH TRANSITION, BOTH AS A HUMAN BEING AND WITH RESPECT TO TREATING THEIR SKIN?

My advice for any Therapist treating a trans or gender diverse client is to be kind, offer care and understanding in a safe space. When treating a trans or gender diverse client really humanise the experience and don’t make assumptions about our journey or ask invasive questions, respect our pronouns, I am a trans woman so

my pronouns are she/her but not everyone adheres to the binary, if your unsure politely ask, what pronouns would you like me to use, we instinctively know when people are making an effort and coming from a place of kindness.

HOW CAN WE AS AN INDUSTRY BE MORE DIVERSE AND ACCEPTING OF TRANS COMMUNITY?

Open your salons and clinics to us. Give us jobs, care for us as clients and be compassionate and understanding.

The trans and gender-diverse community are a extremely vulnerable, and often marginalised members of the larger community. We do need to find skin and laser clinics that can assist us in our transition, but we are often very hesitant to walk through the doors of these establishments for fear of discrimination and rejection.

I would say to all industry leaders and salon owners to seek out information on the trans experience and pass that knowledge onto your staff or students, after all we are all people having a human experience and we all have more in common than you may imagine.

Keep the conversation going. Visit Beauty Biz Magazine on Facebook to share your stories of courage and triumph empowering your clients in your own clinic.

Beauty Biz Year 13 Issue 2

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DERMAL

SKIN SCHOOL’S IN!

By Vanessa McDonald

If you are looking for another way to be known as the go-to experts on skin health in your local community- consider running a regular Skin School Workshop during the school holidays.

WHAT IS SKIN SCHOOL?

School Holiday Skin Schools are a strategic and fun way of attracting a new generation of skin clients to your clinic - Generation Z. The idea is for Beauty Salon and Skin Clinics to arrange and host an educational workshop, designed to teach teens and tweens the basics of looking after their skin, in a hands-on, fun and supportive environment - led by one of your trained Therapists.

PLANNING PERFECTION.

Of course, event planning is no small task, but workshops can be a great way to bring in some new faces and to get people excited about what you have to offer- solutions for their skin problems that work. It can also attract back some old faces, clients you may not have seen for a while and keep your current clientele interested in how you can help them and their family because you are offering something new.

It’s essential to have a clear vision for hosting your School Holiday Skin School. To know how Skin School will benefit the parents and kids participating in the event.

Having such clarity will help you to decide what you want to say when marketing the event, especially when writing a blog article or the copy for your website and coming up with content to post on social media.

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Beauty Biz Year 13 Issue 2

“Our Skin Schools are a fully hands-on experience where we will guide participants through how to cleanse correctly, apply a mask the importance of wearing sunscreen and more.

Mums don’t have to nag their teenager about cleaning their face, and we will do it for them! We touch on the histology of how the skin works and why teens get breakout, so we educate them in a fun and positive environment for all, especially my team who love nothing more than educating and talking all things skin!” - Marg Ottley, Ultimate Care Mudgee Here’s some benefits a School Holiday Skin School can have to your clinic: 1. Increase new clients: Attract new clients (the kids) through happy existing clients (the Mums).

2. Increase average spend: Boost revenue during school holidays which, is typically a slower trade period. Skin School can encourage new facial bookings too.

3. Public relations: offer a community event focused on educating kids in skin health will get the attention of local media if you send a press release in advance to give them the heads up.

4. Professional fulfilment: Knowing because of Skin School the kids who attend with get the right information early in life from a trained professional.

5. Branding: Strengthen your brand’s reputation within your community in a positive way to increase client loyalty, build confidence in the local market and position you as a leader in your space as the go-to experts in skin health.

Benefits Skin School has for your clients: 1. Remove the overwhelm: Parents can feel overwhelmed with all the information out there about skin health. Skin School will help

them cut through to the best solutions for their teen saving them time and money.

2. Boost kid’s confidence through education: Young teenagers tend to feel very selfconscious about their looks and especially their skin. Learning how to look after their skin correctly at an early age will be fantastic for their self-esteem.

3. Support your local community: By providing a specific and unique community-based event available to anyone who wants to learn how to care for teens skin.

SKIN SCHOOL DURING COVID-19

As it affects everything else, there are a few adjustments you’ll need to put in place if you’re running a Skin School workshop during the COVID-19 pandemic.

1. Virtual Skin School via Zoom Video Conferencing. You can run Skin School through Zoom Video Conferencing. The concept is the same. Participants will need to prepare bowls, headbands and facial sponges at home for the online workshop.

2. In-Clinic. If you’d prefer to run the workshop in-clinic, make sure to let the participants know in detail the COVID-19 hygiene protocols that you’ve introduced, and social distancing may require you to hire a bigger space. Please include this in your marketing as well so that potential participants will feel safe knowing that their health is your top priority.

Vanessa McDonald is a marketing strategist and founder of Salon Marketing Creative Agency; she has been passionately and strategically helping beauty salon owners grow and succeed since 2002. Contact info@ salonmarketingcreative.com.au for help marketing your next Skin School event.

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DERMAL

KEEP YOUR CLINIC IN SAFE HANDS DURING COVID-19 DERMAPENWORLD HELPS THE INDUSTRY EMERGE STRONGER THAN EVER. OPEN YOUR DOORS WITH CONFIDENCE

2020 will go down in history as the year that changed the way we live. COVID-19 has disrupted all of our lives in unprecedented ways, forcing clinics across the nation to close their doors. As you prepare to open again, now’s time to ask is your clinic prepared for the new era?

Recent events have thrust safety and hygiene into the spotlight.

Your clients are more aware of the risks that they come into contact with as they go about their daily activities.

Procedures and appointments that were once taken for granted are no longer part of your client’s regular schedule. They need the reassurance that exacting clinical standards of sterilisation and safety are met and that any contamination risk is mitigated.

During this heightened sense of awareness and danger, it’s our mission to support you in getting back to business as usual, quickly and successfully.

A HISTORY OF HYGIENE

DermapenWorld has always placed immense importance on education, protocols and hygiene (sterile procedures) for the safety of both treatment providers and patients. Removing or mitigating the risk of cross-contamination has been the driving force behind our range of AntiContamination Management (ACM) Initiatives.

Any treatment that punctures the skin requires the strictest infection control to prevent crossinfection.

Harmful microorganisms such as bacteria and viruses can occur between the patient and practitioner if you don’t follow sterile/ aseptic procedures or use unsanitary equipment.

ANTI-CONTAMINATION MANAGEMENT (ACM) INITIATIVES.

DermapenWorld stands apart in the industry for the way we support your clinic with the highestquality products and protocols to provide safe and sterile treatments. Before the outbreak of COVID-19, we invested heavily in developing our high-quality ACM products: • Dp Dermaceuticals CliniPrep antimicrobial cleanser, • Dermapen DpSleeves, • Dp Dermaceuticals ACM Sterile Dressing Kit, • DermapenWorld ACM Protection Mask, • ACM Eco-Green Disposable Examination Gloves, and • Sterile Surgical Gloves.

Minimising the risks at your clinic

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The risks involved with Dermapen alternatives, such as microneedling, are that pathogenic contaminants can enter the cartridge during treatment and pose a risk of cross-contamination.

As with any procedure, practitioners should take precaution when determining whether the procedure and treatment are right for their business and the potential risk to client/patients.

Precautions that promote the most sanitary work environment and reduce microneedling device cross-contamination: • Using DermapenWorld and Dp Dermaceuticals ACM products • Implementing preventative measures through ACM Initiatives

DERMAPEN 4 CARTRIDGE WITH ACM PROTECTION

Dermapen 4 is an unrivalled microneedling device with an exclusive system designed to treat deep and atrophic scars, surgical scars, burn contractures, stretch marks and post-acne scars. The skin regenerated as the production of new collagen and elastin is stimulated.

With inbuilt ACM technology, Dermapen 4 contains gamma sterilised needle cartridges with a medical-grade silicone seal and fluid guard, guaranteeing no cross-contamination risks. The externally exposed cartridge is protected by a specially designed ACM fluid guard that prevents any risk of cross-contamination occurring from the outer cartridge shell into the device.

With a global pandemic in our midst, our obsession with hygiene is your assurance that you and your clients are in the safest hands possible.

“The built-in patent pending Anti-Contamination Management system and Built-in Fluid Guard mechanisms make it [Dermapen 4] the safest device ever. We are absolutely certain our protocols and the Dermapen 4 is the best and safest micro-needling device you can own.”

Stene Marshall, DERMAPEN CREATOR & DERMAPENWORLD CEO

EQUIPMED AND DERMAPENWORLD: LESSONS FROM OUR SISTER COMPANY

The core business of DermapenWorld’s sister company Equipmed, has been involved in infection control for almost 20 years. Our combined ACM Initiatives bring together the best of both worlds, allowing for superior microneedling treatments in a safe and sterile environment.

INTRODUCING ACM HAND SANITISER

Our latest in a long line of successful ACM Initiatives, ACM Hand Sanitiser is now available through our sister company Equipmed. ACM Hand Sanitiser delivers an effective antimicrobial cleansing to decrease the risk of crosscontamination and decrease the chance of bacteria on the skin. It also has a pleasant smell so your clients won’t be put off by unpleasant chemical odours.

Other benefits: • Kills 99.9% of germs (1) • Quick-drying formula saves you time • Added essential ingredients that are kind to your hands • Optional sizes and varieties for your convenience • No staining, stinging or irritating Visit our sister company website for more information equipmed.com (1) This product is not intended to cure disease, or chances of disease. BS EN 1276:2009

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AESTHETICS

PAIR-ED TOGETHER

The aesthetic industry is ever-evolving and worth $6.5b in Australia and $532b globally. But it is an industry brought to its knees by the COVID-19 pandemic.

With most Australian states now giving beauty clinics, medi-clinics, cosmetic injections, cosmetic surgery and elective surgery the green light, the market will become increasingly competitive as desperation and survival may push many treatment providers to reduce standards and over-extend their abilities to a point where public safety and confidence in the aesthetic industry may suffer. The need for increased industry standards and selfregulation has never been greater.

The aesthetic industry has long been looking for leadership and guidance to improve client safety and raise industry standards, but, given the broad nature of the stakeholders, the industry has been left to its own devices. Meanwhile, many of the individual peer groups that recognise the need for oversight and guidance have championed their smaller segments in an effort to maintain this quality and safety.

Unfortunately, it has become apparent that no one stakeholder group should gain exclusive control of overseeing the entire industry and setting standards for fear of over-regulating, limiting business and careers. However, underregulating presents a hazard to public safety, so unification has been a barrier.

The PAIR - Professional Aesthetic Industry Register (PAIR) offers a pathway to overcoming these challenges. It is a not-for-profit industry register focused on movement towards a unified Non-Medical Aesthetic industry.

PAIR is not a representative society or network for any individual group, but a hub for the many and growing segments of the non-medical aesthetic industry, including but not limited to Beauty Therapist, Dermal Therapists, Cosmetic Nurses, Cosmetic Physicians and Plastic Surgeons.

While there are many industry associations and groups, there is no self-regulated register within the industry with the objectives to improve industry standards, education and safety, as well as provide authoritative information to Government, the media, other health professionals and the general public.

PAIR enjoys strong encouragement from Government, including support from Dr Jeannette Young, Chief Health Officer and Deputy DirectorGeneral, Prevention Division Queensland Health. Various industry associations such as HABA, APAA, ASDC and CPSA, as well as recommendations of representative members for a steering committee from ACCS. Australia is considered an industry leading 48

Beauty Biz Year 13 Issue 2

country within the global non-surgical aesthetic sector, yet seriously lagging with minimum standards of practice and education. The UK established Health Education England in 2012.

HEE is a Non-Departmental Public Body, working under the provisions of the Care Act 2014. The HEE’s focus is to provide leadership for education and training to support improvements in the care, safety and protection of clients or patients receiving non-surgical cosmetic interventions and advanced skin treatments A considerable amount of time and effort has been injected into PAIR since its birth in 2015.

Part of the initial focus of the industry hub was to support the observations presented in the “Analysis of Public Submissions – Consultation Regulatory Impact Statement in the use of Intense Pulsed Light (IPL’s) Sources and Lasers for Cosmetic or Beauty Therapy Technical Report 177 – March 2017”. The overall position of PAIR is to set in place qualification framework and standards of practice consistent with current legislation, which will be owned and developed by the industry and support good practice across the Aesthetic Industry.

The qualification framework for non-surgical applications will not be a notional document written by a government minister. It will be an industry-driven report based on consultations with an Expert Reference Group and Advisory Groups drawn from all levels of aesthetic industry professionals, regulatory bodies and related health professions.

Suppliers including Venus concepts, Aesthetic Bureau and Inskin Cosmetics are supporting the register, desiring an industry standard around who can purchase and use aesthetic devices and what aesthetic device can be sold in Australia.

The rallying support doesn’t stop there, with RTO’s AACDS, ACBT and BRAVURA all supporting PAIR and assisting with the development of education pathways and maintaining industry relevance. While a lot has been achieved during the COVID19-Lock down, there is still so much to do and we welcome those who join PAIR and the working groups.

PAIR currently has several working groups which include: (1) Marketing and Social Media (2) Education and CPD (3) Government funding and fundraising (4) Industry Suppliers (5) Business structure and legalities (6) COVID19 and the Aesthetic Industry PAIR has been tirelessly working with local governments, submitting guidelines and recommendations for the re-opening of our industry amidst the COVID19 pandemic. This only highlighted the need for improved industry standards and to unify as an industry. Without the support of the industry, as well as associated businesses such as training organisations and suppliers, self-regulation and the resultant improvement to quality and safety cannot be achieved.

PAIR represents a positive way forward for our industry, which works ethically, knowledgeably and skilfully. Establishing a higher echelon of professionalism that the public, and our peers in the aesthetics sector, will recognise.

Join the movement by registering you interest or purchasing a membership by visiting www.pairausralia.com.au info@pairaustralia.com.au PAIR constitution is downloadable for the website.

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VOL. 29

WEEKLY REPORT The latest news and updates from Dermaplanepro Australia

IN THIS ISSUE

WE HAVE TRAINED 34 STUDENTS LAST MONTH

ACCREDITED AND APPROVED BY ITEC BEAUTY COURSES ADVANCED PARAMEDICAL LESION REMOVAL COURSE ENROL NOW FOR DECEMBER EXAMS

Covid-19 increased student enrollments!

by Riana Janse van Rensburg According to the feedback we received the beauty industry experienced a huge drop in sales, education and treatments. DermaplanePro Australia however reported that they had a 100% increase in student numbers. The director said that they were inundated with inquiries, orders and enrollments since 26 March 2020 the day the PM announced that beauty salons must shutdown. From feedback received many home bases salons survived the pandemic. We asked the director of DermaplanePro how did they experience the pandemic. Riana said that she continued with her business from home as if it never shut down. She was overwhelmed by the support and continued sales received. Shipping was a little delayed but that didn't prevented her to do business as usual. To enroll in the dermaplane course, contact the director on 0450525815.

V OVLO . L2.9 2 9

AUGUST 2019

DermaplanePro's International Academy is accredited and approved

by ITEC. ITEC is also approved by the Australian government.

Our courses are conducted via a flexible study mode. We offer our students one-on-one coaching whether over Zoom or face-to-face.

Our students are well known in the industry as high qualifiied and job ready. For more information got to

Enroll now for December exams!!

their website: www.dermaplaneproacademy.com

Advance Paramedical Adhesion removal

by Riana Janse van Rensburg

According to Riana, this treatment requires skill and knowledge. Students must hold a certificate in Dermaplaning and a Skin Care Qualification.

Nurses can do this course in combination with the Skin Care Qualification. This paramedical technique is performed with the dermaplane scalpel. Adhesion that can be removed, e.g. skin tags, milia, fibroma's, solar keratosis, nonmelanoma lesions, to name a few. The course is conducted via Zoom and include many educational videos. To enroll. contact the director on 0450525815

Contact information of director, Riana Janse van Rensburg: Tel: 0450525815 Web: www.dermaplanepro.com.au Web: www.dermaplanepro-academy.com E: dermaplaneproaus@outlook.com

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EVENTS

BALI PAUSE RETREAT

By Linda Woodhead

Over 100 Queens and a few Kings joined together at the Courtyard Marriot Seminyak in Bali for the first Bali Pause retreat hosted by none other than Julie Piantadosi – Total Salon Solutions in March 2020 BC (Before Corona) Prior to any closures, lockdowns, isolation or restrictions, and despite all that was going on in the world at this time, delegates arrived driven and passionate with an outlook of positivity looking forward to 4 days of inspiration, learning, networking, mingling and fun!

No one could have pre-empted what was to happen on the Sunday of conference when the news hit regarding Australia’s impending lockdown and shutting of borders, but suffice to say the experience was life changing and forged life long bonds between this group of incredible women.

Expertly navigated by the Queen Bee herself, Julie Piantadosi steered the group through a myriad of ups, downs and sideways shifts, which can only be described as the biggest emotional rollercoaster one could ever imagine.

With delegates away from families, travelling alone or with their teams, each set of challenges were unique to each and every individual and it is without doubt that there would not be many people that could manage the situation with grace, professionalism and an above and beyond care factor of a zillion!

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Beauty Biz Year 13 Issue 2

As well as the early onset of a pandemic, throw in a few injuries, an emergency requiring a hospital stay and a new found family of 110 to look after and nurture, I can honestly say my admiration and love for Julie certainly went to new heights!

But I digress, besides the news of Corona Virus, the content enjoyed by delegates, delivered by a stellar group of speakers and panellists all led by Julie was a taste of more to come for Total Salon Solutions.

With some absolute gems of knowledge being shared this event was one not to forget on so many levels.

WELCOME DINNER

The Little Black dress, welcome cocktails and buffet dinner was kicked off with a heartfelt opening speech from Julie allowing everyone to get to know each other, helped along by keynote speaker Pat Mesiti grabbing the guitar to get the party started!

DAY 1

Welcome address from Julie Piantadosi kicked off the day thanking everyone for making the trip and promising a jam packed few days ahead and starting with the first speaker – Charles Marcus.

Linda Woodhead & Julie Piantadosi

“GIVING AWAY A PIECE OF YOUR MIND SHOULD BE DONE WITH CARE AND TO ONLY GIVE IT TO SOMEONE WHO WILL APPRECIATE IT.”

Having travelled from Toronto, British Born Canadian, Charles Marcus recounted stories from his incredible career, overcoming a speech impediment, his days at Vidal Sassoon, and business advice regarding customer service and taking time to LISTEN. His four Principles of success being:Vision: Having a plan and making sure everyone around you are on the same page with the same goals.

Courage: Getting out of your comfort zone and being your best self.

Responsibility: being accountable for you, your business and the people that contribute to your success Commitment: To eliminate confusion and options.

Charles spoke about determination and the changing face of business through media and marketing and was an abslute gem!

Second Speaker was Rose Zerella from AFM Services, giving a ‘wealth’ of knowledge on all money matters!

Coupled with her role as the most supportive mentor, friend, organiser, level headed beauty imaginable, Rose played an instrumental part in guiding the group alongside Julie throughout the Corona Crisis and beyond. Since our return she has been there, every step of the way with advice to all of the Bali Retreat delegates on a regular basis assisting further in this confusing time for all.

Budget, Planning and Forecasting was top of the agenda for Rose and how important it is for all small businesses. Setting goals and staying focussed is paramount to any business. Rose spoke about the changes within the ATO, the setting up of MyGov, Single Touch Payroll, Benchmarking through tax returns, booking and reporting. Advice from Rose was to keep up to date with everything, as the financial industry is changing more than ever and the importance of having expert advice to help through bookkeeping and accounting was stressed. Minimising Tax on profit and making sure you have the correct business set up is also important to safeguard assets.

Charles Marcus and Pat Mesiti with Julie

A delicious Lunch was followed by Crystal Trace, Powerlifter, Fitness Professional, Personal Trainer and Wellness expert who has recently set up her business Warrior Women. She spoke about being your best self and marketing yourself through how you feel and what you look like. Dispelling a lot of diet myths and showing the impact that looking after our bodies both inside and out can have on our lives and our business.

Next Up A Stellar panel of: Carly Knowles – Bella Pelle Body Clinic Daniela Boerma – Bliss Day Spa Kerrie DiMattia – Dimattia & Co Liz Stokes – Gossip Hair Monica Griffin – Miss M by Minx An emotionally charged session of personal achievements and challenges where these 5 incredible women shared their stories and their secrets. An absolute favourite with all.

Final session of the day came courtesy of Mt Pat Mesiti, committed to make 10,000 Millionaires in his lifetime. An explosive and well-respected speaker who brought a high energy to the group.

Talking about how your mindset can build a prison or a palace, the incredibly animated Pat engaged the audience with humour and pearls of wisdom that everyone related to.

Talking about how associations breed assimilations and how important it is to surround yourself with the right people.

He stressed that giving away a piece of your mind should be done with care and to only give it to someone who will appreciate it.

He elaborated on how fools don’t accept correction, but smart people do and talked further about how to train your environment to the level of your tolerance.

It was then off to get ready for the Leopard print dinner event in the Pool Gardens, with prizes for best dressed!

cont’d over page

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DERMAL EVENTS

The Panel

Rose Zerella and Julie Piantadosi

cont’d from page 22

DAY 2

More business sessions delivered a host of new content including How to Deal with the Media, how to create a winning awards entry, social media, marketing and more from yours truly (Linda Woodhead).

Topics covered included how to promote your business, the power of print, online and social marketing, social media tips including some Instagram and facebook hacks and some insider info on how to get the most out of the media for $0!

Creating a simple Press kit was on the agenda as well as valuable information on how to enter awards and specific tips form past winners, PR and judges.

This session was followed by a presentation from Selina Tomasich - Hair Aid, who spoke about the history of Hair Aid and the families and communities they help. Now spread to a number of countries teaching 5 basic haircuts to allow locals to earn a living and feed their families, Hair Aid has already trained 5500 people.

Starting with sewing skills, hair aid then moved towards hairdressing training, has just launched Barbering and Manicure/ Pedicure is coming soon.

Selina also spoke about the Australian Hair Aid Community Cuts where over 12,470 Haircuts have been gifted across 72 communities.

Over the 2 days Julie also facilitated many incredible sessions of her own and while plans were in place for her to present again on Day 2, we were given news from home which can only be described as……

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Corona Panic!

Breaking early for lunch allowed everyone to settle, make calls, put plans in place and then regroup with both Julie and Pat once again taking the group under their wings, which also involved an ‘Oprah-style’ offer including holidays for everyone through a new initiative for salons and clients!

After a day that would be almost impossible to describe, everyone was more than ready for the eventing White Party Event in the ballroom which fast became the setting for singing, dancing and camaraderie at new heights!

DAY 3

Chill and relax, cocktails, make calls, organise flights, share stories and support each other was the name of the name on our final day, with most delegates meeting up for drinks, pool time, lunch and dinner before the many farewells the following day…. Did I mention cocktails?!!

It was a fine farewell throughout the following day with many of us not knowing what to expect when we arrived home other than we would need to self-isolate for 2 weeks, tough for some, when closures at that time had not yet been announced.

Suffice to say resilience, friendship, leadership and a good sense of humour got us all through and I for one would not have changed a thing and as the saying goes… “Real Queens, fix each other’s crowns.” Huge thanks to Julie Piantadosi and Rose Zerella.

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EVENTS

THE SHOWIt’ SYDNEY s a wrap!

The Show Sydney opened its doors to over 2,500 hair and makeup artists last month at the International Convention Centre. Showcasing the best in beauty, makeup, hair and wellbeing from around the world, guests had access to over 50 brands and 25 experts, with more than 300 attending intimate masterclasses with their hair and makeup idols.

Eliza Campagna, Co-Founder of The Show Sydney, alongside Scott Lattimer said, “Scott and I created The Show Sydney to provide a platform to celebrate the incredible professionals in our industry being that our background is in film, TV, runway, red carpet, celebrity, editorial and education.

We’ve had really positive feedback with attendees and exhibitors already asking for our 2021 dates.”

The line-up of experts hosted by Shelly Horton included; Sarah Laidlaw, Natalie Anne, Mia Connor, Sally Obermeder, Dr Ginni Mansberg, Penny Antuar, Chantel Rahme, Lorna Evans, Melissa Gigliotti, Jenny Roberts, Julie Tattam, Chereine Waddel, Rachel Montgomery, Krystal K, Katherine Brown, Damian Martin, Adam Johansen, Antony Mcmullen, Nicole ‘Pinky’ Thompson, and Darren Jinks, plus a surprise visit and onstage interview with Rae Morris.

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“Attendees repeatedly told us how grateful they were for putting this on for them because there isn’t another event like this,” added Scott.

The brands didn’t disappoint with all offering special ‘The Show Sydney’ deals, with select brands such as Melissa Sassine, Real Techniques, 1000 Hour, Formawell Beauty X Kendall Jenner, Temptu, Ben Nye, Silk Oil Of Morocco, CR Luxury Cosmetics, Sydney College of Hair & Beauty, Egyptian Queen Beauty, Global Colours Body Paint, Renee Touma Makeup, CJP Beauty and Inglot cosmetics also offering attendees ‘Beauty Experiences’ delivered by experts.

The standout highlights for The Show Sydney included industry great Rae Morris treating attendees with an impromptu onstage chat with MC Shelly Horton, along with the incredibly high standard of the makeup competitions, with the winners including:

• Emma Court taking out both the Global Colours body painting comp and the Ben Nye Fantasy Competition • Jessica Selvaggio taking out the Showcase competition “We will be returning in 2021, so stay tuned for dates and updates!” said Scott The Show Sydney, Australia’s all-in-one ultimate hair, makeup and beauty event. The brainchild of educational expert Scott Lattimer, and industry professional Eliza Campagna, Showcasing the best in class brands across hair, makeup and beauty, The Show Sydney is an Interactive event offering attendees a unique retail experience with live demonstrations and interactive brand activations paired with education for all attendees to enjoy. www.theshowsydney.com.au

PROFESSIONAL SPRAY TAN SOLUTIONS As a salon stockist of NAKED TAN, we are offering you Professional Tan Solutions to get your business up & running after COVID-19 at a heavily discounted price.

ALL Naked Tan Professional Solution will be price dropped to $65per/L for Beauty Biz readers, that’s just $3.25 per spray tan!!

Just mention this code: BEAUTYBIZ Simply shop online or drop us a DM or email of what you would like to order & your best contact details, and we will do the rest for you!

Visit our website to see our range and then let us know!

Contact us now for POST COVID-19 special support.

Phone: 1300 365 683 Email: info@nakedtan.com.au Instagram DM @nakedtanofficial

*Available to all Beauty Biz readers for the months including June/July/August, 2020. Must mention BEAUTYBIZ at time of placing your order.

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EVENTS

BEAUTY EXPO AUSTRALIA 2020 TO REUNITE THE BEAUTY INDUSTRY THIS OCTOBER!

After some very difficult months the path back to normalcy is in sight, with the recent announcement that beauty businesses can re-commence trade across all Australian states this June. The news has brought with it a renewed sense of optimism for many in the beauty industry, with Beauty Expo Australia gearing up to help reunite the industry after this period of difficulty.

Following close consultation with stakeholders, Australia’s premier professional beauty event, Beauty Expo Australia, has announced that its 2020 edition will take place on 3-4 October 2020.

“Salon owners and beauty brand owners alike have been hit tremendously hard by the effects of COVID-19. We believe the new date provides the beauty community with some much needed time to get back into their salons and be ready to be amongst their community and peers at Beauty Expo Australia in October. Our aim is to deliver an event that will help kick-start the beauty industry in a positive direction, with an amazing education program targeting current affairs and how we come out stronger,” said Amelia CooteHarris, Event Director of Beauty Expo Australia.

Beauty Expo Australia offers an unparalleled opportunity for beauty professionals, salon owners and brands to connect, develop and evolve. The 2020 edition is now poised to be one of the first major professional beauty events on the industry’s calendar, as restrictions continue to ease nation-wide and larger gatherings begin to become commonplace again. Beauty Expo is effectively placed to reunite the beauty industry after many months of uncertainty, with face-to-face business and networking at the forefront of the Beauty Expo experience. With two packed days, Beauty Expo is the ultimate weekend away to recharge and reconnect with the beauty community, friends and likeminded professionals.

Visitors will be spoilt for choice on the Beauty Expo show floor with a bevy of exciting brands bringing their latest and greatest products and technologies to see, sample and shop. Several industry favourites will be returning to Beauty Expo, including Inglot, Lycon, Crown Brush, The Global Beauty Group, Timely, Candela, Biosculpture, Advanced Cosmeceuticals (the distributor of leading brands including Medik8, Lycogel and Mesoestetic) and many more.

Beauty professionals will also be treated to innovations from skincare heavyweights Murad and Pevonia, as well as brand new exhibitors for 2020 including Masey Cosmetics, PressPlay Cosmetics and Rococco Botanicals.

This year’s edition will see a curated display of local brands in particular, with Beauty Expo committing to spotlight local beauty businesses as they support the industry at large during this time of need. Australian made and owned brands will benefit from Beauty Expo’s ‘Proudly’ initiative, which spotlights local brands by displaying ‘Proudly Australian’ icons on their stands, helping visitors source their preferred products.

The initiative extends to ‘Proudly Natural,’ which highlights cruelty-free and natural products.

Beauty Expo Australia recognises how difficult this year may be for emerging brands to break in to the professional space, so have introduced ‘Beauty Discovery.’ The feature installation within Beauty Expo Australia will showcase new and emerging beauty innovations from around the country, providing a unique opportunity for up-and-coming brands to launch themselves into the professional market as they present a sample of their products to top industry professionals.

Beauty Discovery doubles as a haven for visitors seeking out the latest beauty brands in the industry and discover what they may have missed during lockdown.

With the industry needing extra support now more than ever, Beauty Expo Australia will additionally deliver targeted digital initiatives over the coming months to help drive business for their customers in the lead up to the event, offering a 360 engagement platform. This includes pre-show promotion of customers’ latest products and specials to databases of salon owners, managers and directors, which has proven results of driving business and sales.

Likewise, a curated education program for 2020 will see beauty experts bring their insights to Sydney to showcase their tips, techniques and talents to the industry’s professionals who are more eager than ever to enhance their skills and keep up to date on the latest innovations and advancements post-lockdown. This will include publisher of Beauty Biz Magazine, Linda Woodhead who will be sharing her tips on how to deal with the media and successfully enter awards. An anticipated highlight of the program is the ‘How the beauty industry can focus on resetting, restarting and rebuilding after COVID’ panel hosted by Founding Director of Beaute Industrie, Tamara Reid, featuring Karla McDiarmid, Gry Tømte and Rebecca Miller.

The panel will identify challenges imposed by Coronavirus on the beauty industry, and discuss how to overcome them.

These features will enable Beauty Expo Australia to enhance the connection between professionals and the brands and experts they most want to see. They are just some of the ways the event is dedicated to supporting the beauty community during a time when it is needed most.

Beauty Expo Australia will take place on 3 - 4 October 2020 at the International Convention Centre (ICC) Sydney. Visit www. beautyexpoaustralia.com.au for information on visiting and exhibiting.

7,000+

BEAUTY PROFESSIONALS

200+

LEADING BEAUTY BRANDs

40+ EDUCATION SESSIONS

2

UNMISSABLE DAYS

YOUR PREMIER PROFESSIONAL BEAUTY EVENT

3 - 4 October 2020, ICC SYDNEY To discuss exhibitor opportunities for Beauty Expo Australia please contact Rosie Mitchell | rosie.mitchell@reedexpo.com.au | +61 2 9422 8937

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BEAUTY

PMU 101

By Jessika Brigginshaw

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Have you heard of these terms before; feather touch, microblading, ombre, powder, machine brows? Or what about lip blush, lip stain or winged liner, lash line enhancement?

All of these terms fall under the Permanent Makeup banner. In Australia, we often refer to permanent makeup as semi-permanent makeup, however, we need to start changing the way we refer it in our country, as it’s in fact permanent makeup. The pigment that is tattooed into the skin, will fade over time, but there will always be somewhat of a colour residue that will permanently remain, therefore, referring to it as a semi-permanent makeup, is not an accurate definition. So, from here on in, let’s call it permanent makeup (PMU).

PMU can be broken up into two types of categories: Cosmetic PMU – This typically is seen as Brows, Lips and Eyeliners. Brows’ being the most popu-lar trending service, closely followed by Lips and Eyeliners. These services generally enhance the natural or existing features of your client.

Medical – This a more specialised area of PMU and includes services such as Scalp Micropig-mentation (SMP) which can be for people suffering from thinning, balding or receding hairline, people who suffer from Alopecia or Cancer survivors.

Areola reconstruction: this is where the artist recreates a client’s areola and, in some instances, creating depth in the appearance of a nipple. This service is typically requested my survivors of breast cancer and who have had re-constructive surgery.

But for now, Let’s talk Brows!

There are so many different types of names for brows for example Feather Touch Brows

and Mi-croblading it is actually same, same – NOT different. Feather Touch Brows are fine, hair like strokes performed which mimics the natural hair growth pattern with a microblading tool. Which in PMU we refer to as a hair stroke pattern.

Ombre style of brows is when it’s shading through the brow, which is softer shading at the bulb and fuller towards the arch and tail. Which gives your client a lightly pencilled in or tint/henna look. This seems to be the most popular and requested style at present, as it wears well in all skin types.

This style is performed with digital or rotary PMU machine, which in some aspects causes less trauma to the skin.

Combination Brows is exactly what the name suggests – It’s a combination of two styles, hair like strokes and shading through the arch and tail of the brow. With Combination Brows, you can have the hair like strokes throughout the entire brow and shading over the top, OR, hair like strokes at the bulb of the brow and shading blended through the arch and the tail. This is very individual based on the artist’s style work and client’s preference.

PMU is now becoming more widely recognised and acknowledged within the Beauty Industry. It is now extremely sought after and the hot new trend, you may have noticed more businesses are starting to introduce PMU services onto their treatment menu.

This has made the market more competitive; I recommend that salons should set their price point for a full set of Brows between $500-$1500. Where you sit in this price point is some-what a reflection of the artist’s education investment.

PMU is a growing industry and a lucrative way to monetise your salon.

As an artist and or business owner, it’s important to see your education as an investment and not as an expense. Education and continual training is crucial to becoming a successful and competent Artist.

It’s not uncommon for artists and trainers to continually invest their time and money and some have spent over $100,000 on their education over the years – Learning becomes an addiction in PMU. I have travelled to Europe, UK, US and around Australia to be able to bring my staff and students the latest and most current methods and techniques.

Just like the old saying goes “Practice makes perfect!” and in

my opinion this could not be tru-er. This industry is hard work and very demanding, as it requires constant practice and consistency. The key to this is you cannot give up and thorough in the towel! PMU is truly an indus-try where you are forever learning, hence why we created our amazing PMU community with APMAC. This allows fellow artist to come together and learn from one another in a supportive and positive environment.

Where do you start your PMU career?

I strongly believe in hands on training with live models and small class sizes, as this gives you an engaging learning environment - I rarely have more than 4 students at time. Taking the time to learn the fundamentals, in order to build a solid foundation to tattoo correctly.

You always need to be hungry for more knowledge to grow and expand from. At my training academy, Brow Squad, we offer a full 5-day beginner course, as I feel it is so important for peo-ple to receive a thorough and quality education when starting their career in PMU. I have often seen 2 day beginner courses advertised, but I feel this doesn’t allow enough time for a student to receive all the required knowledge they need – You may pay less initially, then you end up paying double the price for both training and treatment in the end. So, let’s get it right from the beginning at Brow Squad!

Jessika Brigginshaw is the owner of B Indulged Clinic and Brow Squad Training Academy, located in the innercity suburb of Brisbane, Paddington.

Jessika is also one of the founders of Australian Permanent Makeup Artists Conference (APMAC). Learn more about Jessika’s work at https://www. browsquadacademy.com.

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BEAUTY

2020 AUTUMN/ WINTER TRENDSadio

l l a P h t wi

Okay, so 2020 definitely hasn’t gone as planned but as we come out of COVID, the one thing that’s boosting moods through all of this is MAKEUP! Our faces have gone through the best detox ever and now more than ever is the perfect time to experiment with new makeup. So after months of stalking the feeds of beauty gurus, makeup artists, and celebrities, we thought we would look at two new products that will give you the best base for your new looks and get you through Autumn and Winter as we venture out again to socialise and feel fabulous.

Unlike the strobe looks of yesteryear, a softly illuminated complexion in the new normal with this trend being all about a soft, lit-from-within radiance. Everyone will want to look fresh, dewy and glowing, and this is such an easy look to achieve with the new Build and Blend Foundation Stick and Sunkissed Highlighter from Palladio.

BUILD AND BLEND FOUNDATION STICK

A creamy, blendable foundation stick with long-lasting, buildable coverage that glides on like a second skin. This comfortable, long wearing foundation promotes healthier, more supple skin with a powerful infusion of Hyaluronic Acid. Available in 10 shades; Porcelain, Natural Ivory, Natural Beige, Almond, Golden Honey, Warm Caramel, Amber Glow, Cinnamon, Mocha, Warm Brown. Suitable for all skin types and Infused with Hyaluronic Acid for medium to full coverage and a natural finish.

SUNKISSED HIGHLIGHTER

2020 IS ALL ABOUT LIGHT AND AIRY OPTIONS. FROM FOUNDATION AND CONCEALER TO BLUSH, HIGHLIGHTER, AND BEYOND, YOUR 2020 MANTRA SHOULD BE SOMETHING ALONG THE LINES OF THE LIGHTER, THE BETTER.

This radiant Vegan & Gluten Free collection offers versatile and universally flattering shades including 2 single pans and 2 trio collections.

A MEGA-amped luminosity formula is blended using beautiful pearl pigments to create a creamy soft application that won’t dry out skin or settle into fine lines. Apply on the high points of your complexion such as tops of the cheekbones, brow bone, Cupid’s bow of your lip, inner corner of the eye, or down the bridge of your nose. Then, using a face brush, makeup sponge, or your fingers, blend from the high points of the face out. Many make up artists also use highlighter on the collar bone and chest area to add dimension. Suitable for all skin types and Infused with Ginseng, Chamomile, Aloe, Ginko Biloba, Coconut Oil, Apricot Oil. Consumers are more aware of the ingredients and quality of their beauty products and so nowadays it’s important to offer your clients a ParabenFree, Cruelty-Free and Vegan range of cosmetics.

Look no further than Palladio and contact Australian Distributors Bellezza to discuss your stockist oppotunites www.bellezza.com.au

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NAILS

CLAWLICIOUS SUCCESS

Glamour Nail Bar has firmly established itself over the past five years as a haven for those who value healthy nail care; toxin free polish for natural nails, and the option of beautiful nail enhancements. Their customer service is impeccable, and only cruelty free products and handmade, vegan spa products are used for all services.

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“WE HAVE THIRTY STAFF, AND WE SERVICE HUNDREDS OF CLIENTS ON A WEEKLY BASIS, INCLUDING SERVICES FOR A RANGE OF CELEBRITIES...”

Owners, Christina Parry and Jani Schaper opened Glamour Nail Bar because they were tired of going to nail salons and not enjoying it. They believed there was a need for somewhere that was not a conveyorstyle, shopping centre nail salon or an addon in a beauty salon. They realised there was a niche for simply offering exemplary nail services in a beautiful and professional environment.

Glamour Nail Bar opened in 2014 and created everything you could dream a nail salon should be. We employ friendly, warm hearted, highly qualified and talented staff who create beautiful nails and the most unique nail art. Using the purest products, offer a wide range of services and excellent customer care, Glamour Nail Bar have created a unique and relaxing environment where people feel comfortable, cared for, pampered, and able to sit with friends and share a glass of bubbles.

nail industry with nails and nail art that have created their own fashion statement, the team have been sought out for fashion shows and shoots including brands like Myer, David Jones and Telstra Perth Fashion Festival.

Last year saw further growth with the brand launching their own line of Nail Products Clawlicious. Australian owned and Australian made Clawlicious is a collection, free of the 10 harmful chemicals usually found in nail beauty products such as formaldehyde, toluene, xylene and other dangerous chemicals. This curated collection of beauty nail products include gel polish, luxury nail lacquer, cuticles oils, handmade spa products, and spa tools.

“We were constantly inspired to create an ongoing collection that focuses on vegan based, environmentally friendly, ethically sourced and without any exploitation of animal or human labour.

Since launching in 2014 with only six staff, Christina and her team have expanded the business into two salons in Perth’s North and South. “We have thirty staff, and we service hundreds of clients on a weekly basis, including services for a range of celebrities including Bachelorettes, Australian international model Bridget Malcolm, celebrity chef Nigella Lawson, Charlotte Crosby and Sophie Kasai from Geordie Shore.” shares Christina.

It was a natural progression that our personal commitment would expand into ethical luxury nail and spa products. We have set up, in each of our salons and online, the option for people refill their spa products at a reduced cost.” says Jani

Glamour has been involved in many big-name brand launches, photo shoots and runway fashion shows. Having forged their way in the

For information visit www.glamournailbar.com.au

Next Glamour Nail Spa plans to further expand into other nail products and launching a Nail Artist Training Academy.

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Beauty SHOP ULTRADERM NEW HYDRA MASK

Revitalise, plump and hydrate your skin for up to 72 hours with our new 15 Minute Hydra Mask. Rich in hyaluronic acid, peptide and vitamin B complexes, this anti-ageing tissue mask provides a surge of hydration, improves firmness and regenerates for a youthful appearance. www.ultraderm.com.au

YOUNGBLOOD LIQUID LIP CREME

An innovative, new formula applies as a creamy liquid and dries down as a soft, matte finish.

Luxurious hydration for an ultra comfortable, weightless, velvet-smooth application. Infused with a blend of Shea Butter and Jojoba Seed Oil to nourish and condition healthy lips. www.youngbloodmineralcosmetics.com.au

AFTER SANITISER HAND MASK

Hand hygiene is essential. However, repeated use of soaps, detergents and alcohol-based gels can leave the skin feeling dry, cracked and sore. To remedy this, Herbs & Heart’s After-Sanitiser Overnight Hand Mask provides instant relief to dry and damaged skin by encapsulating hands in a hydrating and nourishing cocoon of natural butters and Australian-sourced botanical oils. 10 times richer than a hand lotion, the overnight mask restores healthy skin barrier function and ensures optimal hydration even after future hand-washing. www.herbsandheart.com

XANITALIA CREME WAX

Xanitalia Creme Wax is formulated with a soft, creamy consistency to offer an effective and comfortable waxing experience, a hallmark of the superior Italian-made quality.

The spreadable texture allows wax to melt and cool quickly, ensuring extreme efficiency, and is designed for low temperature, comfortable applications. Ideal for all skin types, including sensitive skin, crème wax is perfect for application on large areas of the body. Available in 450ml pots for professional salon use, they’re designed to fit in the well of your wax heater to minimise mess and fuss. Simply remove the lid and place the container into your wax heater, no microwave necessary. www.datelinecity.com

BIOLOGI’S NEW SOAPBERRY CLEANSER

Biologi’s Bc Refresh Cleanser contains the potent 100% active, organic and undiluted ingredient of Soapberry extract which offers a powerhouse of hardworking active compounds that form a lather to leave skin clean, clear and fresh. In a world first, naturally occurring amino acids, phenolic acids and amines work in synergy to remove all traces of dirt without disturbing the skin’s natural oils and moisture essential for hydration. www. biologi.com.au/

DERMALOGICA NEW RETINOL OIL

As the largest organ of our body, the skin is quick to showcase this internal turmoil with the convergence of pronounced adult acne and accelerated skin ageing, two issues that were once thought of as mutually exclusive, and for which no unified treatment approach exists. Dermalogica’s NEW! Retinol Clearing Oil combines two powerhouses into one formula for the first time: Salicylic Acid to rapidly clear and prevent breakouts, and potent, time-released Retinol to help reduce the appearance of fine lines, wrinkles, and hyperpigmentation. www.dermalogica.com.au

masterful

| ˈma stǝfʊl, ˈma stǝf(ǝ)l, |

adjective performed or performing very skilfully: a masterful assessment of the difficulties. verb in a very skilful manner: a masterfully crafted wax.

Jax Wax Australia’s Daintree Blackbean range is a unisex wax which is ideal for strong, stubborn multi-directional hair that is suitable for every body.

The Daintree Blackbean Wax range consists of beaded hot wax and a strip wax that contains pure Cedarwood essential oil and is scented with Sandalwood to appeal to the most discerning male.

The wax range also is complemented with an After Wax Body Lotion that is enriched with Organic Hemp and Argan Oils and contains pure cocoa butter to support skin hydration.

“We will be using Jax Wax for many, many years to come it will be a staple in our Barbershop. And our customers love it!”

- Bruce Hathcock,

Legends Barbers

For more information call 03 5943 2422 or visit

www.jaxwaxaustralia.com

Beauty SHOP TWEEZERMAN TURNS 40 X MARY PHILLIPS COLLABORATION

Tweezerman began 40 years ago, with its mission to bring high quality, innovative, and best in class tools to the beauty industry. This year the brand commemorates with the announcement of their newest Brow and Lash Ambassador for 2020, Mary Phillips. World renowned, celebrity makeup artist, Mary Phillips is best known for gracing the faces of Kendall Jenner, Kim Kardashian, Hailey Bieber and Bella Hadid. With over 1 million followers on Instagram, Phillip’s is cemented as one of the most influential makeup artists of our time and uses her social media platforms, to educate and inspire.place the container into your wax heater, no microwave necessary. www.datelinecity.com

PURE FIJI COCONUT LIP POLISH

Smooth and refine lips with this 2 in 1 treatment. Coconut sugar rub and cold pressed organic coconut and dilo oils will buff away dry, flaky skin and infuse moisture, leaving lips soft and supple. www.au.purefiji.com

DERMALOGICA NEW FLASH FOLIANT

Gen Z consumers live life in the fast lane. Enter the NEW! Clear Start FlashFoliant – a clearing brightening foam that works hard so that Gen Z consumers can, too. The chemical exfoliant contains acids like AHAs and BHAs, which work in tandem to gently slough away dead skin cells and unclog pores while it soothes the skin. The dispensing mechanism in the cap of the bottle gives the exfoliator its unique foaming form. The cherry on top? FlashFoliant is a leave-on – there’s no rinse required. www.dermalogica.com.au

NEW RANGE - SKIN VIRTUE

Skin Virtue products contain a complex of high dosage active ingredients that are clinically tested and scientifically proven to deliver efficacy and results. They are formulated with a proprietary blend of skin identical active biotechnological ingredients, plant derived molecules, marine enzymes, plant stem cells, vitamins and gentle skin identical emulsifiers that are optimised for unparalleled skin restoration and protection. www.advancedcosmeceuticals.com.au/become-a-stockist

BESTOW COLLAGEN BOOST POWDER

Bestow Collagen Boost Powder with added Vitamin C and Zinc slows down the visible signs of skin ageing. It boosts skin elasticity, plumps out wrinkles and promotes younger-looking skin. Bestow Collagen Boost will promote healthy hair and stronger nails. www.bestowbeauty.com.au

DP DERMACEUTICALS HAND SANITISER

New! Dp Dermaceuticals ACM HAND SANITISER delivers an effective antimicrobial cleansing to decrease the risk of crosscontamination and decrease chances of bacteria on the skin. (Particularly targeted for hand sanitisation). Our latest in a long line of successful ACM Initiatives, ACM Hand Sanitiser is now available through our sister company Equipmed. www.equipmed.com.au

W E N

Wax Pro

200

INCLUDES

200ml INSERT

P RO F E S SI O N A L

200ml

Wax Heater • High performance heating system • Variable temperature control • Suitable for all wax types

Hi Lift Professional Products

Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia

hi_lift_professional

XANITALIA PELABLES STRIPLESS WAX

Superior, Stripless Italian Wax Easy, efficient wax with greater hygiene. Xanitalia Pelables Stripless Wax is segmented into small pieces for fast wax heater top-up. In 5 varieties, this wax melts easily, spreads incredibly thin and removes very quickly. No wax strips needed!

TWEEZERMAN TWEEZERS

Famous for Precision Tweezerman Tweezers are world renown for perfectly aligned, hand-filed tips which grab every hair, every time. Award-winning precision meets superior, calibrated tension for comfort and control. Best in class in the beauty industry.

SALON SMART FAST WIPES DISINFECTANT CLEANER

Ultra-Fast, Easy Disinfectant Just wipe it down with Salon Smart Fast Wipes Disinfectant Cleaner. Fast, easy and value for money, this pack of 160 wipes is great for wiping benchtops, electricals between clients or general all-purpose cleaning. Hygiene made easy.

HAIRWELL EYELASH & EYEBROW TINTS

Eyelash & Eyebrow Tint Experts Intensely rich, creamy and longer lasting eyelash and eyebrow tints. Formulated in Germany, Hairwell Eyelash and Eyebrow Tints won’t drip or run during application, creating exceptional results which last 4-6 weeks. The eyelash and eyebrow tint specialists.

RUBIS TWEEZERS

The Tweezer Cult Which tweezers have their own cult? Rubis Tweezers, where compromise is not an option. Precise edges, perfect closing of tips and an arm tension which yields lightly resilient resistance. Only the highest quality surgical steel. Unrivalled Swiss precision.

BEAUTYPRO TWIN 1000CC PROFESSIONAL WAX HEATER

The Original and Best By popular demand, BeautyPRO Twin 1000cc Professional Wax Heater, the original and best wax heater, gets even better. Two wax wells with separate temperature controls for faster service. Saving time, money and space.

HAND SANITISERS

Kill Germs and Bacteria One word: Effective. Kill germs and bacteria with a huge array of sanitisers, sprays, wipes and hand washes in a wide variety of sizes. No need to use water, hand sanitisers leave hands clean and refreshed without a sticky feeling. Use anytime, anywhere as needed.

FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM

BLOG spot FRIEND OR EXPERT?

By Elle Wilson

One of the hardest challenges I had as a salon owner was to go from a ‘pseudo-friend’ to an expert in my business. Being friendly, kind and caring is so different from being a ‘friend’ and spending precious salon time talking about personal things; hers and yours.

Just think about it for a moment, who are you in her life? Just like you, she already has different people that fulfill all the different roles she needs as a woman.

Her colorist, her stylist, her mentor, her counselor possibly, her close friends.

How do you fit in and most importantly, how do you become irreplaceable to her?

And I mean, so irreplaceable that she isn’t tempted by groupons and discounted services from your competitors. The more seriously you take your role in her life, the more she will know how important you are and your relationship remains solid.

When I think back, I discovered that the more serious I became about my brand, which I began to realize I was building through my values, the more encouraged I began to feel and behave. In my mind, I was the expert and I wanted my clients to see me in the same way; their beauty expert. I didn’t need them to be my friends... I had friends outside of work. I wanted to be of the highest value in their life. That meant that they knew I had their best interests at heart and honestly, never ditched my advice.

In fact, they depended on it.

When you begin to build a brand, instead of a business, everything changes. All of your decisions become easier when you have strong values that you can always refer to for everything. Who to employ; what brands to sell; how to answer the phone; how to welcome your clients; how to deal with toxic clients; cancellations... this list goes on and on. Instead of micro-managing every decision, it’s important to build a strong foundation of

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powerful values and part of that is, who are you to your client?

What really supported me was realizing that when my client was tuned into the values of my brand and our relationship was no longer a personal one, it became all about the values and what mattered to her in her world. I attracted quality clients aligned with my brand values and found the bond was one of belonging to something greater than me or her. She didn’t talk to her friends and family about me, she talked to them about my brand message. I went from ‘pseudo-friend’ to beauty expert. Our conversations changed, my revenue increased and my client referral programs improved.

I finally had stepped into the highest level of value I could offer my clients. I got serious and it wasn’t about money, it was about taking her best interests to heart and the money rolled in.

I stopped selling and began advising. I never gave them too much information because they didn’t need or want it... they trusted me.

All of this was happening over time and I’m sure you can imagine how good it felt to not get stuck in the personal talk during my appointments. You may or may not realize, but the “talking” is a distraction more than anything and it kills your time-efficiency.

To no longer feel like a counselor, but instead to accept your true role and fulfill it feels awesome, by the way!

Then, of course, there is the cherry on top of the cake...

As you develop, you will notice how your team members will begin to clearly understand what their role is and align with your brand values too. It will eliminate the personal issues that often rise up between employer and employee and will always come back to the brand values.

It will no longer be about you and your team member but rather about what you value and have promised to stay committed to. If someone falls short, always go back to the brand and together look at how they could change to uphold it. A brand always has a higher purpose. Everyone loves to be aligned with something that is meaningful to them. I myself adored team leading in this way; it was fabulous!

The truth of the matter is that your clients come to your salon/spa, your brand, because of your message; your values. They choose you above your competition because there is something that resonates with them. It isn’t you and if it is, you need to re-examine this because if it is personal you will find leaving the tools behind a tough gig.

You will be trying to keep them as clients rather than them feeling like they belong to something they value and is meaningful to them.

Everyone is looking for a leader; someone to lead them in the important part of their lives and beauty without a doubt is one of them. Think about it... if you are their friend, you aren’t their leader. You must choose one or the other.

Elle Wilson Founder & Creator of TrueBrow™ www.browsecrets.com

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BLOG spot

EACH FOR EQUAL… CELEBRATING YOU AND THE DIFFERENCE YOU MAKE! By Julie Cross March the 8th was International Women’s Day, and this year the theme was #EachforEqual so I thought it would be great for us to spend some time in this issue reflecting on this theme, and the daily actions we can take to live this theme, and so make a difference in our workplaces and in the communities around us. And any difference we make does have an effect on the community at large, so let’s start here and now where we can.

I think sometimes we think that if we are not going viral on social media, or our Instagram posts aren’t attracting hundreds of likes and shares, or we haven’t won any industry awards, then maybe we aren’t being significant and making a difference. Well that simply is not true. A difference in this world is made and can be made one conversation at a time, one person at a time, one customer service encounter at a time and one beauty treatment at a time. Yes, there is power in that. So don’t delay bringing your best game while you are waiting for the big stage or the bigger audience or more exposure, bring the best of you now, show up and know for sure that what you say, how you say it and what you believe and communicate does make a difference. Your individual conversations, actions, behaviours and mindset not only impact whether people do business with you, whether they buy from you and whether they come back to you… but they also impact the community in general. Yes, it really is big!

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We are reminded that each and every day we are all responsible, yes responsible… because I think some of us forgot… we are all responsible for our own thoughts and actions.

Yes, you are responsible for the mood, attitude and energy you bring to work… yes you are responsible for the way you choose to react to a comment from a customer, some negative feedback from a follower, a friend or a boss… your reaction, your responsibility.

Are you being the change that you talk about, that you advocate, and that you post about on social media? Because we can talk the talk, but are we walking the walk? It is in the actions we take that real change happens.

We then have a choice to challenge stereotypes; each for equal is about just that.

We can fight bias, broaden perceptions and celebrate each other. Are we doing that within our workplace? Are we have empowering conversations with our clients… are we lifting each other within our teams to success. We are an industry dominated by females… are we truly lifting each other to success and celebrating each other? Because there truly is great power in that. Power to change the world our little girls are growing up in, power to gift dreams to people who thought they weren’t worth the dreams, power to give equality to those who forgot they deserve it.

Do you truly have a workplace that celebrates diversity and knows that true inclusion is not about making people fit in, but in fact giving them and supporting them to stand out… and that, right there, is good for business. The

people that are winning in business are not the ones that are beige and blending in, but in fact those that are colourful and standing out.

So, as we move through this IWD month of March and further into 2020, I challenge you to reflect on how you are moving through the world, both personally and professionally. Let us really be in the moments we are in, listen to what we are saying, how we are saying and to whom. Is what we are saying somehow contributing to my business growing, my clients feeling valued, my team members feeling empowered, my family feeling valued and loved and my community feeling included… and if not then why am I saying what I am saying and how could I change it?

Because it ALL makes a difference.

I think we did forget how truly powerful we all are. Even if you and who you are, and what you do doesn’t go viral and feature on morning television, well you are powerful and you truly do have the opportunity to make a difference in the world around you and leave it a little better than you found it… one client, one facial, one conversation and one hug at a time.

There is true power in knowing you have the power to influence, and who better to have that power than you!

Sparkle on! #EachforEqual.

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BLOG spot POSITIVE-SPIN YOUR PPE

By Paul Frasca

About mid-way through the covid-crisis, the team at Sustainable Salons started to make an effort to look on the bright side; we even asked our field team to let us know what that view looked like for them and then we splashed it across our socials… we called it ‘my pandemic positive spin’.

(Let me just say here that I’m not at all playing down the tragic fallout of this global crisis. Our hearts and efforts went out to our members first and foremost to help alleviate some of the struggles they were facing daily, while we also dealt with our own internal business and personal challenges.)

The most common answer our team members gave was that they loved watching Mama Earth show signs of healing! A recent study has shown that carbon pollution fell 17% during the pandemic’s peak - the biggest annual drop since World War II. It’s pretty cool, but it shows that big, ongoing change is so necessary.

At the same time, I’ve been desperate to jump in here and promise you that this doesn’t mean our small changes aren’t helping either!

Our operations and attention has definitely shifted to making the ‘people’ part of sustainability our core focus as we navigate new priorities in health, safety and community welfare. But we’re also determined not to let the health of our dear Mama Earth suffer unnecessarily either.

So, we have this awesome positive spin where she’s breathing a little easier (at the moment), but now, as a collective, we’re placing singleuse items in front of a salon client in an effort to do everything we can to keep people’s germs to themselves. And ultimately, as the past has shown, those items are headed for landfill and litter.

How do we make sure our new priorities don’t undo all the great work we’ve already done?

I’ve got some ideas and helpful hints for you, and the best part is that you can implement them right away.

Let’s look at the commonly-available, key salon items in question here: • Disposable masks - these are most often 76

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mixed-materials and non-recyclable • Gloves - latex, non-recyclable • Cleaning products/sanitisers - use harmful chemicals that wash down the drains and into our waterways, not to mention the abundant plastic waste (at least it’s regularly recyclable… tick!)

• Disposable cups, crockery, cutlery and straws - heart-breakingly non-recyclable!

So, how can we tread lighter and still stay safe? Here’s how to positive spin your PPE: BIODEGRADABLE If you absolutely need to use single-use in the salon, choose biodegradable. For Sustainable Salons Members, we have a huge range of biodegradable products on the Rewards Shop.

If you’re not yet a member, do a Google search before you hit ‘reorder’ with your regular supplier for biodegradable towels, gloves, cups, straws, fibrella (yes, there’s a better option!) and PPE masks. A little research goes a long way - it just requires some extra prep.

REFILLABLE Think big. Yep, buying in bulk will help you keep your plastic waste to a minimum while also saving you bucks!

RECYCLABLE Always look at the symbols on the products you’re purchasing to find out if they’re recyclable. If you’re unsure, don’t be afraid to ask the supplier if they are, and more importantly, how to recycle them. For Sustainable Salons Members, the specialised recycling program we offer means we’re able to recycle and repurpose more of your salon materials than your council’s recycling service, so get in touch if you’d like to know what this includes. And don’t forget, if it’s not recyclable, I (strongly) encourage you to find another option.

REUSABLE We’ll get to the Covid-19 debate around this

in a minute. But let’s say you’re keen, it’s a great way to continue your sustainability commitment, and it’s often much cheaper.

There are plenty of eco-friendly floor cleaners, hospital-grade disinfectants, handwashes, soaps, dishwashing detergents and laundry liquids available, just remember to buy in bulk for added greenie points!

Okay, here it is, the argument FOR reusables in a Covid-19 world.

For anyone choosing single-use as an added layer of risk management, I’d love you to reconsider… or just research it for yourself.

Safe Work Australia says that “Reusable, washable cloths, PPE and covers should be washed in a regular cycle wash using the warmest possible setting with normal washing detergent. Avoid shaking out the items before placing in the washing machine.” That’s a green light to me!

And the Victorian Government has provided this helpful tidbit (in a very clear FAQ doc for food businesses): “Due to the delicate nature of the viral envelope, coronaviruses are relatively sensitive to both heat and detergents (including soap). For this reason, normal washing of dishes in hot water (or better still, a dishwasher) using detergent is likely to completely inactivate any coronavirus present.”

When it’s all wrapped up in a thorough package of in-salon cleaning and sanitising procedures, you’re on your way to kicking Covid’s butt while keeping Mama Earth out of it.

Together, we can make the positive spin not spin at all... and then, it’s just called reality.

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SURVIVAL OF THE FITTEST!

By Lisa Conway

Watching the behaviour of salon owners over the past four months has been fascinating to say the least.

Those who stayed strong and focused reaped the rewards. It’s been one hell of a ride.

On reflection, I’ve narrowed it down to three key principles that have been the difference between thriving and surviving.

1. Tribe 2. Leadership 3. Customer Service You might be thinking “yeah…so what?”, well here’s the kicker….boring is profitable.

The salons that didn’t freeze or search for an extra ordinary outcome & stayed on track with these three old favourites, reaped the rewards.

Let me explain.

1. Tribe.

Those who knew their tribe and were available to answer the call of those confused. Those wanting answers gained the respect of their tribe. Checking in - those who formed online client groups and shared the simple act of selfcare, product knowledge & home care gained the respect of their tribe.

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2. Leadership.

More than ever we needed the leader to step up in multiple places. Not only to be the leader but to be also led by another leader. The leadership that I witnessed in the way of giving support and caring for their parents, home schooling and running a stock room from their lounge room was amazing. Great leaders show respect to others whilst guiding to higher ground where everyone ultimately feels safe.

3. Customer Care.

The game may have changed & there were no guide lines for “how to behave” during COVID19.

What really stood out for me was the way some salons just worked it out, one client at a time.

Delivering products to their doors, putting together new offerings like “facial in a box” made me smile because those salons not only embraced their tribe, they led their teams and continued to deliver what we all know to be the core of every business and that’s customer service.

Well done to you. You should be very pleased with yourself and your industry.

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BUSINESS

NEW VS CURRENT CLIENTS? 6 MARKETING TIPS FOR BEAUTY BUSINESS OWNERS

By Sarah Garner

So often people associate marketing with discounting, and yes, this is the first thing we think of in an effort to attract clients. Who wouldn’t want to come into your salon, spa or clinic for an attractively priced service?

Thinking about your most loyal clients, what makes them want to come back time and time again? It probably has nothing to do with price, but more so the experience you and your brand provides and the relationship you and your team builds with them.

Keeping those dream clients coming back for more and more? Now that’s a game we would all like to win at. Let’s explore why it’s important to have a mix of campaigns that target both current and new clientele in your beauty business.

EDUCATION

STOP ASKING YOUR AUDIENCE TO BUY FROM YOU! You may not be aware, but your brand is coming off like a used car sales person to your audience. Rather than focusing on asking for the sale, educate them on why they need particular treatments. How do they know they have a problem with their skin, brows, lashes if you don’t show them?

Tell them what to look for and what happens 80

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when they treat certain skin conditions. What emotional impact will it have on them and their day-to-day life once you make that change in their skin for the better?

Educating your clients should always be high on your priority list. Both new and current clients both benefit from it. The current loyal ones are already on the education train whereas the new ones are at the starting line and will take longer to educate as they do not yet know, like and trust you enough.

RETURN ON INVESTMENT

Time is a precious commodity we cannot buy more of; we cannot borrow it or steal it. But we can spend it wisely.

Money isn’t the only thing you spend when focusing your marketing efforts on reaching new clientele, it’s also a greater lead time before they commit to making a purchase from you.

Here’s a little secret I want to let you in on, are you ready? Returning clients spend more money and refer their friends and family too. Not only are

your repeat clients purchasing more over time than new clients, they likely trust you enough to purchase your more expensive products or services.

Every beauty business should have a strategically designed retention marketing plan that will keep those loyal, raving fans coming back for more.

Your retention marketing plan could include: - A loyalty rewards program - Rewarding repeat visits - Digital marketing; social media, email marketing, mobile SMS, blogs, seo targeting your existing clients - Referral program - Memberships

BOOSTS BRAND AWARENESS & POSITION IN THE MARKETPLACE

The main reason your clients keep coming back wanting more is all down to the experience they have with your brand. The environment they enter into, the level of care and service they receive, what you remember of them and their life from

last time they visited, how you communicate with them, how you made them feel.

Staying at the forefront of your client’s minds is an essential part to remind them to come back.

In 2020 the digital (and physical) landscapes are overcrowded and businesses are forever competing with other industries, personal accounts, influencers and even that cute Golden Retriever account (Of course, they’re too adorable not to follow!). Since technology is ever-evolving, people are spending more and more time behind a screen so it’s crucial you strengthen your presence on digital channels where your dream clients hang out.

You have to work hard to even get into any new client’s awareness, current clients already know, like and trust your brand AND they are more likely to be following you on all the platforms PLUS even give you a review.

ATTRACT DREAM CLIENTELE

It might sound cliche, but the truth is you absolutely need to understand WHO your ideal audience is.

There is no point marketing to potential clients who never end up buying anything from you because they weren’t picking up what you were putting down in the first place (which is a fancy way of saying they aren’t your ideal clients!) You have limited time and resources as it is; you don’t want to waste it day in and day out by trying to cast a net to catch all the fish in the sea.

Your brand must be relevant to your potential clients and create an emotional connection with them. Knowing who they are and what aspirations, challenges and needs they have can help you create a brand that will easily connect with your market, grab their attention and create a positive perception of your business in their minds.

Find your specialty; A specialty is a combination of things you love doing, you’re really good at them and you have done them many times before (Your passions, abilities and experience).

Ask yourself these questions, What am I passionate about? What am I skilled at? What am I knowledgeable on? What am I more experienced on? From here, you need to find a gap in the market (your potential clients), identify their problems/ needs, research your competitors in this niche and develop unique strategies to set yourself apart from everyone else!

Then, take note of your current regular clients. Are they a dream to work with? What characteristics do they have that you like? Where would they spend most of their time online? Are they even online? What do they sound like? Do they show up 10 minutes early to an appointment? Do they buy whatever you recommend? Do they have children? Do they earn a certain amount of money? What’s their style?

INCREASE YOUR AVERAGE DOLLAR SALE

Your current clients already know, like and trust you. They have already purchased from you, and chances are, do an incredible job so they not only love you, they purchase again, but more so purchase anything you recommend to them.

New clients have only heard of you on the gram’ if that! They take a lot more tender love and

care, nurturing and a whole lot of loving before they even make the first purchase with you (sometimes it could be 6 months or more before they consider coming into your salon).

CONSISTENT CLIENT EXPERIENCE

How your customers feel and are treated when they come into contact with your brand is extremely important. What your brand puts out there on social media, print media and your website must reflect how your customer experiences your business at all touch points.

If there is a mis-match with what you ‘perceive’ your business as versus what it truly is, your customers are likely to come away disappointed and tell every living soul about it.

For example, if you post to your business’ Instagram and pinch pictures off Pinterest portraying a high-end, beautiful, luxurious looking spa then a new client walks in with high expectations - they see your spa hasn’t had a fresh coat of paint in 10 years. Not only have you lost a sale and probably a loyal client, but also brand trust, authenticity and credibility (which

means you won’t be in business for long).

Make sure what you are portraying your brand to be in the media world, matches in real life too.

Your existing clients already know this of your business, and they are your red hot ticket to attracting new clients. The best part? Your dream clients are laying on your spa beds and chances are they are going to refer their dream friends and family too.

Getting new clients to know your name let alone through your door to wow them on your incredible brand experience takes time.

Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding boutique dedicated to helping your hair, beauty or wellness brand turn heads for all the right reasons.

Check out Digital Bloom’s website: www. digitalbloom.com.au or contact Sarah at hello@digitalbloom.com.au.

Beauty Biz Year 13 Issue 2

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BUSINESS

ONE ON ONE FOR THE WIN!

By Jay Chapman

Set goals, smash them and repeat! Whether it’s just you in your salon or you have a team of 15, you need to set goals! Big and small.

Your team must have goals for themselves and also have ‘buy in’ on your big vision of the business. If you don’t commit to talking about shared goals and plans with your team members you will always be two steps behind.

Think about it, it’s hard enough to remember what you ate for lunch yesterday let alone a week ago! So how on earth are we to keep track of our goals and performance in our salons week by week if we don’t take time to check in and focus on where we are heading?

You need to make time every week for a 15 minute meeting with all of your team mem-bers.

Take the time to sit down in a cafe and conduct a 1 on 1 meeting with each team member. This is where you make a plan to grow by checking in on what they are working on and where they need your help!

Get yourself and your team member out of the salon. This shows your team that you are deadly serious about their performance, giving them uninterrupted time to work on their important role in your business. Take them to a cafe, shout them a coffee and set some goals!

So here are a few questions to go through with your team.

The quality of your input will dictate the quality of the output. In simple terms, if you have rubbish communication and no focus, you are going to get rubbish results. Period.

1. How’s your week so far? What are the highlights?

2. So last week we decided to focus on …… how did you go?

3. Let’s have a look at the figures, (see what’s up and what’s down, celebrate wins and choose an area to focus on) 4. Is there anything specific that I can help you with for the week?

5. Let’s look at your week to see any tight spots or opportunities (plan your week) 6. So what I think we should work on this week is...... and how I would like you to do that is by......

7. Is there anything that would stop you from doing this do you think?

Quality communication will have you becoming a leader in your business. We feel it is so important to commit to weekly 1 on 1 team meetings that we can’t coach you if you won’t make this your number one priority.

Use this time to ask questions and actively listen.

My rule of thumb is to listen as much as you talk.

We can often feel uneasy in silence and feel the need to fill it, but asking better quality questions will have your team find their own answers.

Commitment of your time can be overwhelming even if you do see the value of it. How-ever sometimes all we need is a nudge, a reality check and a few good tips!

I can remember avoiding any kind of meeting with my team. The thought of sitting down to talk “business” would fill me with absolute dread. If you think about it, most team mem-bers associate

We call this your $5 dollar insurance policy. It ensures growth and quality communica-tion.

15 minutes of your time and a $5 coffee is all it takes to be positively communicating. A lot of my clients say to me “I talk to my team all the time!”

I am sure you do, but do you still find yourself surprised by what goes on in the salon? Are you and the team where you want to be?

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having a meeting with the boss in private with having done something wrong. So they most likely feel the same about team meetings. But a great meeting will have your team member feeling empowered, inspired and in control. Work together to find common goals and clarity around what to focus on week to week.

If you want to lead your team, you have to be ahead of the team. You have to be the first to know whats happening around you, not the last.

Paint the brightness of the future for your team and remember this saying that I am sure your Nan would have used when you were a kid, “You make more friends with sugar than you do vinegar”. You want any meeting with your team to be a sweet one. Finish them with you both feeling pumped up.

Remember it’s about finding out what is holding us back and making a plan to push past this.

Accountability is the new key to motivation.

Jay Chapman is a Senior Business Coach at The ZING Project. For more advice for you salon, spa or clinic, join the ‘Salon Smarts’ private Facebook group today or con-tact Jay at Jay@zingcoach.com.au.

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BUSINESS

CAUSE VS SYMPTOM (THE WHY FACTOR)

By Phillip Fernandez

The most frequently used word in a growing child`s vocabulary is the word `WHY`. You see their insatiable curiosity is always searching for answers and solutions which in turn develops their knowledge, thinking, feelings and eventually their actions.

It is also interesting , because as that child grows up more knowledgeable and wiser, they tend to lose the ‘WHY” unconsciously as they know more and get caught up in the whirlpool of time, pressure, deadlines, business and personal demands and you should know better and so just get on with the job.

The job comes with goals, Key Performing Indicators (KPIs), accountability and responsibility. This can then lead to a whole myriad of thoughts, feelings and emotions that come with the fear of the unknown. As you know, fear can really test your inner resilience, belief and above all taking action to move forward.

Fear is one of the most powerful forces in life.

It affects the decisions you make, the actions you take which in turn affects the outcomes you achieve. This then becomes your unconscious blockage which if not addressed early on in life can lead to creating, what I call ~Stories` that justify the fears and so it becomes a reality that you live your life in.

Fear of failure is the emotional, cognitive and behavioural reaction to the negative consequences you anticipate for failing to achieve a goal. It is an intense worry and negative thinking that leads to mental and even physical trauma.

Failure can be seen as: 1) Embarrassment It is embarrassing to fail. What will people think about me? I won`t look that smart. They might think I am not trying hard enough.

2) I don`t have what it takes Some people lack confidence. This affects their self-worth and self-belief. Successful people usually assimilate with these traits and so it could play out as I don`t have what it takes to be successful.

3) I am stuck in a rut.

This is all I know to do and am comfortable with the knowledge needed to execute my job role.

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This creates a fear of insecurity.

4) Being Irrelevant I could be irrelevant if I don`t perform, or what if my clients don`t like me or if I cannot get on with them or if I find it difficult to communicate.

5) What others might say or think The opinions of others become so important to your performance that it becomes imperative that others are always happy, and you don`t want to offend anyone.

6) Feeling Pushy This is very prevalent in selling, when one has to either sell a product or a treatment package.

The fear that the clients think you just want to sell them a product or service because you have a target to meet.

7) Communication At times starting a conversation can be difficult because of the generation gap, perception that the client is direct and not that talkative, does not connect with you as a person, only wants what they came in for, has already bought retail from you the last time, you don`t feel like talking yourself that day as you don`t feel well, that the client thinks I am too junior to know everything and many other reasons why it is so difficult to communicate.

I have to tell you that all the above reasons that come under the umbrella of fear of failure are all just `STORIES` that we have unconsciously created in our lives. We have done it so well that they have become reality and we then begin to live by them.

When I ask a therapist for example, `` Did the client or anyone actually tell you that you were pushy when you tried to seel them some skin products”, they always rely ``No`` I told myself’.

Yes, exactly right. We tell ourselves everything unconsciously and then that justifies our lack of positive action moving forward. I call this the monkey on their shoulder that is telling them these things. Tell the monkey to go away and start to take ownership of your decisions.

You see we all know what to do. We all know what our KPI`s are and what is expected of us when we turn up to work. But the question I ask is WHY do only around 20% or less of staff are productive and the rest struggle with the above issues outlined. To get staff to take ownership we need to understand WHY they are struggling to perform or feel confident in their abilities. Our conversation is getting them to take ownership of their fears, understand they have been fabricated and take ownership of that.

Only then will you start to see a rise in personal and business performance.

This brings me to what I call the I FACTOR and the YOU FACTOR. The I FACTOR is only thinking about ourselves, about how the clients will think of me, how I will look pushy in the client`s eyes, how they might think I am not experienced enough and so on.

The YOU FACTOR is about only thinking about the other person`s needs, what will be right for their skin and your duty of care when they leave the salon. That you want the best for your client and that they receive the ultimate in customer care and have been well informed about all options available to them so that can make an informed decision.

Yes, so that they can make an informed decision and not you making it for them. Your headspace should be focused on their total experience and the rest will take care of themselves.

Let`s stop focusing on the SYMPTOM (KPI`s, Fear of Failure, Stories) and start focusing on the CAUSE which is the WHY FACTOR and deliver the ultimate experience for your client.

Phillip Fernandez, (Human Strategist, Speaker, Self-Development Winning Coach, Author) Director & Founder of Wizard Business Consulting

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SALON SALES

Benchmark Salon Sales are the only salon dedicated business brokers in Australia with outstanding brokers in each state delivering over 500+ sales for clients around the country.

We continue our series of articles from some of the specialised business brokers to get you salon sale ready!

WHO’S GOING TO BUY YOUR SALON?

By Emma Attenbrough – Benchmark

THIS MONTH EMMA ATTENBOROUGH LOOKS AT WHETHER YOU HAVE THE EASIEST OR HARDEST TYPE OF BUSINESS TO SELL? The best way to find your answer is to read our simple guide below …

THE EASIEST SALON TO SELL 1. Fully Managed = owner not working in the salon at all, systems, policy and procedures in place so it runs like clockwork, good lease in place with reasonable rent, 6-20 staff in place and profit of above $100K per year.

This salon will sell to investors and will often sell instantly if it is priced correctly.

2. Fire Sale = owner pulling their hair out, no profit, basic fitout, lease in place with cheap rent, get me out of this mess!

This salon will sell to a first time hairdresser/ beauty therapist who only has a limited amount of money and just wants something of their own.

These salons will often will sell quickly.

3. Small Chains = This is a group of salons under the one brand, they are usually fully managed and the owner is often the area manager. Ideally there are 2-5 sites in the group and they are all similar fitouts, good leases, reasonable rents and are located within driving distance so that they can share staff. Profit is good across all sites.

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The buyer on these sites will be an investor or an ex-industry person that does not want to work on the floor. These will often get the best price of any salon within the industry and will sell quickly.

4. Mid Range = owner operator site with the owner and another key employee making up most of the sales, staff totals often up to 5 and profit is what the owner makes in a wage which is usually around $50K - $90K. This business will sell to an owner operator that wants to take over the existing owners clientele and a strong restriction of trade will be enforced.

Most salon owners in this category have either lost their mojo, are retiring or are pregnant. This salon will sell reasonably quickly if the salon is priced correctly.

5. Partnership = 2 or 3 owners in the business and for whatever reason they want to get out.

Normally there has been a dispute or one party wants totally out or one wants to go out on their own/retire etc.

These salons are difficult to sell as the buyer often does not want a partner and wants to purchase the business on their own. Restriction of trade (not being able to work within a certain radius of the salon for a period of time) often becomes a problem here and also the sale price gets split which does not leave much for either partner. The buyer will normally kick both owners out of the salon and take over all clientele.

6. Franchise Sites = usually these sites are overpriced due to franchisors selling people into new stores at high prices. These new stores sometimes lose money for the first few years until they are established and if an owner wants to get out during this “building” time then it is impossible to get their initial investment back and the owners often lose a lot of money.

The buyers of these stores are often existing owners in the franchise network or bargain hunters that want to buy into a franchise system at a much cheaper price than buying a brand new store. Some of these sites are moved into our Fire Sale category above and rebadged as a stand-alone salon.

THE HARDEST SALON TO SELL 7. The Prestige Super Salon = superstar stylist/ therapist who has a large business and personal following. Owner still works on the floor doing clients, profit is large at $250K + , the business has won lots of awards and the salon is built around the owner.

The buyer for this business is usually an active investor that likes the look of the profit in the business but will want to lock the superstar owner into a consultancy role over a period for assistance. Often the owner will get an upfront price and then will receive a bonus payment down the track if all the staff stay and the sales remain consistent.

Like Vidal Sassoon the Benchmark Salon Sales Team have been at the top of their game for well over a decade. Whether its their impressive 500 + salon sales, their nationally award winning brokers or their hundreds of happy client testimonials, you’ll find that using their services is a decision to go with the best of the best and this will get you results.

Call Benchmark today – 1300 366 521 or check out their website at salonsales.net.au

Fill your appointment book with Kitomba’s Waitlist Manage all aspects of your business, including your waitlist, with Kitomba. Our newest feature allows you to add clients to your waitlist, from anywhere, on any device.

Then seamlessly move them onto your appointment book.

Waitlist makes it easy to fill cancellations and gaps, to ensure your staff are maximising their working hours.

www.kitomba.com Talk to us: 1800 161 101

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