Beauty Biz year 14 issue 6

Page 16

RE-FRESH + RESET

Mocha Group (formerly Mocha Publishing) represents our industry reimagined for today. As the most diverse platform to celebrate, support and inspire today’s creatives, we provide the definitive media, digital and awards network for the Australian hair, beauty and barber industry. Sharing knowledge and championing the best of the best, we continue to raise the benchmark of excellence. Led by industry pioneer Linda Woodhead, Mocha Group was originally created in 2006 as a publishing house to truly reflect the challenges and achievements of individuals, businesses and brands within the industry. Over the years we have evolved into the multilayered support system that the industry now trusts to represent it across Australia and the world. Supported by a dedicated team with a varied background across trade and consumer publishing, marketing, PR and event management, our commitment is one of passion and integrity across all of our company divisions. Mocha Group is for the industry, by the industry. With a strong and well-respected history, the company has developed into a leading stakeholder in the industries it provides service to, yet still maintains its well-known personal approach and integrity. Through its various divisions, mochagroup offers news, education and inspiration via the printed and digital publications Hairbiz, Beauty Biz and Barbershop. It provides innovative and meaningful online interaction and dialogue through the recently launched refreshed website, EDM, social media and blogs. mochagroup celebrates the industry through the most comprehensive awards programs comprising of Australian Hair Industry Awards Business, Australian Hair Industry Awards Creative, Australian Beauty Industry Awards and the Australian Modern Barber Awards mochagroup uncovers and supports our Next Generation by discovering and supporting young industry talent with Hot Shots and Beauty Squad and through the charity division the mocha angels, make a difference to those touched by cancer alongside the life changing Love Your Sister charity having raised $130,000 to date. Working with experts in the field of branding, communication and digital strategies, mochagroup have aligned with Lily Blue Communications and SME Growth Services to cement their position as an industry leader with foresight and professionalism across all aspects of their business culture. mochagroup would not be where they are today without the support, over the past 15 years, of the entire hair, beauty and barber industries. “We are so proud of what we have achieved so far, and excited to continue our journey with all of our trusted and valued colleagues, friends and supporters. We strive to champion all those we work with and will continue to do so in the future, doing everything we can for the betterment of the industry we love and respect.” Linda Woodhead, CEO and Founder.

mail@mochagroup.com.au

Linda Woodhead

2022 Dates for mochabeauty AWARDS 2022 ABIA AND AMIA OPEN FOR ENTRY 1/2/22 ENTRY DEADLINE 23/5/22 FINALISTS ANNOUNCED 27/6/22 GALA NIGHT 21/8/22

2022 BEAUTY SQUAD OPEN FOR ENTRY 1/2/22 ENTRY DEADLINE 9/5/22 WINNERS ANNOUNCED 3/6/22

www.mochagroup.com.au


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Articles inside

10 Tips For Tenants Negotiating A Commercial Lease By Kelly Cunningham

5min
pages 82-84

Working Smarter, Not Harder By Karla McDiarmid

3min
pages 80-81

Beauty Industry Bullying; Let’s Do It Better By Tamara Reid

4min
pages 78-79

Your Ultimate Planning Day By Rebecca Miller

6min
pages 76-77

Male Clients 101 By Will Fennell

5min
pages 70-71

What Happens To You, The Entrepreneur As You’re Scaling Your Business By Gry Tomte

7min
pages 74-75

Five Tips To Beat the Overwhelm As A Salon Owner By Kara Lehmann

8min
pages 72-73

Branding With Our Senses By Sarah Garner

7min
pages 66-67

Three Digital Marketing Habits it’s time to leave By Rachel Medlock

4min
pages 68-69

Social Success Strategy 2022 By Angela Sanchez

5min
pages 64-65

Who Else Is Sick of the C World By Lisa Conway

4min
pages 62-63

Out with the Old, In with the New By Elle Wilson

3min
pages 60-61

Understanding Product Marketing in an Expanding Nail Market By Lauren Burton

7min
pages 52-53

Introducing Our New Sharps Collection Program By Paul Frasca

3min
page 59

Hello Friends! By Julie Cross

4min
page 58

7 Effective Strategies for Managing Client Anxiety in your Salon By Joy Crossingham

6min
pages 50-51

Has Our Vision of Beauty Changed? By Charlotte Ravet

3min
pages 48-49

ABIA Australian Make Up Artist of the Year - AVA BELLE

6min
pages 46-47

7 Steps To An Über Facial – Dermapenworld

3min
pages 40-41

The New Probiome Probiotic Serum – Prologic

3min
pages 42-43

Micro-Certification In Aesthetics

4min
pages 36-39

Heat & Energy Within The Human Body By Gay Wardle

4min
pages 34-35

Unleashing Your Natural Beauty - Elleebana

4min
pages 44-45

Nailing Your Clients Skin Journey

7min
pages 32-33

ABIA Australia Salon/Spa of the Year

4min
pages 29-31

ABIA Australian Salon/Spa of the Year

3min
page 28

Re-Fresh & Reset

2min
pages 16-17

A New Voice – We meet ABIC CEO & Director Stefanie Milla

7min
pages 12-13

Global Spa Ambassador – Mariza Nuttal

7min
pages 14-15

mochamagic – Meet the Team

10min
pages 18-20

Fix Your Crown, Girl

5min
pages 10-11

Editors Note

3min
pages 6-7

10 Minutes with Louise May

7min
pages 8-9
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