Beauty Biz year 14 issue 6

Page 6

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

EDITOR

Clare Lamberth clare@mochagroup.com.au

ADVERTISING MANAGER Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS Clare Lamberth Robyn McAlpine Gay Wardle Nancy Abdou Charlotte Ravet Crossingham Lauren Burton Julie Cross Paul Frasca Elle Wilson Lisa Conway Angela Sanchez Sarah Garner Rachel Medlock Will Fennell Kara Lehmann Gry Tomte Rebecca Miller Tamara Reid Karla McDiarmid Kelly Cunningham

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING

Editor’s Note Editor’s Note Thank you & farewell! This issue marks my final issue as Editor of Beauty Biz Magazine. 3 years ago, I came to Beauty Biz with a desire to bring education and inspiration to an industry I love so much. This issue is my final issue of Beauty Biz and I have to admit, that now it’s becoming an actual reality, saying goodbye to this role, and you all in this capacity, is sad and emotional for me. I have felt honoured to have been hand-selected for this role and have thoroughly enjoyed my time and the learning curve that came with compiling a magazine while running a clinic, a social medi business and life as a mum of 2 young kids. Thank you to each and every one of our readers, contributors and advertisers who have supported Beauty Biz during my time with the magazine. It was my mission to bring you all high-quality content. Thank you for helping make this happen and shaping what Beauty Biz Magazine is today. For the love, laughs and friendship you have all extended to me along this journey, may I say a big THANK YOU from the bottom of my heart. I have had a blast and have loved giving back to my industry. The time has come for me to take something off my plate for once, rather than my normal trick of adding more, more, more, and pass on the Beauty Biz Editor torch onto another member of the Mocha Family. A special thank you to Linda Woodhead for her friendship, support and mentorship over the past 3 years. It’s been an honour to be one of your Mocha Angels. Thank you for everything! Why am I moving on from Beauty Biz? For the past 15 years I’ve run my own business and after working my butt off for many years in the treatment room, I have been able to step back from clients and daily salon life (with an amazing team in place) to be able to pursue personal interests, like being Editor of this amazing industry publication. This journey has evolved again, and I have been offered a role with a well-known large industry organisation as their Queensland Trainer and Clinical Content Creator alongside their national marketing team. And so, who will be taking my place? A very special expert from within our Mocha Family, Louise May, current Hair Biz Magazine Editor. Not only is Louise the editor of Hairbiz and a hair salon

owner, she also brings with her a wealth of experience in the professional beauty industry as a business mentor and coach, with a background in formulation of skincare and extensive knowledge of ingredients and the skin. In more exciting news we are about to announce a newly created role within the mocha group of an online editor who will work across all of the industries we support, creating more content and engagement in perfect timing for our rebrand and 2022. I will miss my role here but look forward to the challenges ahead. I look forward to seeing you all in person at the Sydney Beauty Expo, and of course for lots of big squishy hugs and a champagne in person at the ABIA’s 2022.

Clare xo Clare Lamberth, Editor

Printcraft

PUBLISHED BY mochagroup

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2021 mocha group All rights reserved.

“I feel blessed to be offered this amazing opportunity of taking over the reins from Clare, and I look forward to sharing my knowledge and connecting with salon and spa owners, delivering as much value as possible to our readership. I wish Clare all the best and can’t wait to connect with you all in 2022.” Louise May. louise@mochagroup.com.au


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Articles inside

10 Tips For Tenants Negotiating A Commercial Lease By Kelly Cunningham

5min
pages 82-84

Working Smarter, Not Harder By Karla McDiarmid

3min
pages 80-81

Beauty Industry Bullying; Let’s Do It Better By Tamara Reid

4min
pages 78-79

Your Ultimate Planning Day By Rebecca Miller

6min
pages 76-77

Male Clients 101 By Will Fennell

5min
pages 70-71

What Happens To You, The Entrepreneur As You’re Scaling Your Business By Gry Tomte

7min
pages 74-75

Five Tips To Beat the Overwhelm As A Salon Owner By Kara Lehmann

8min
pages 72-73

Branding With Our Senses By Sarah Garner

7min
pages 66-67

Three Digital Marketing Habits it’s time to leave By Rachel Medlock

4min
pages 68-69

Social Success Strategy 2022 By Angela Sanchez

5min
pages 64-65

Who Else Is Sick of the C World By Lisa Conway

4min
pages 62-63

Out with the Old, In with the New By Elle Wilson

3min
pages 60-61

Understanding Product Marketing in an Expanding Nail Market By Lauren Burton

7min
pages 52-53

Introducing Our New Sharps Collection Program By Paul Frasca

3min
page 59

Hello Friends! By Julie Cross

4min
page 58

7 Effective Strategies for Managing Client Anxiety in your Salon By Joy Crossingham

6min
pages 50-51

Has Our Vision of Beauty Changed? By Charlotte Ravet

3min
pages 48-49

ABIA Australian Make Up Artist of the Year - AVA BELLE

6min
pages 46-47

7 Steps To An Über Facial – Dermapenworld

3min
pages 40-41

The New Probiome Probiotic Serum – Prologic

3min
pages 42-43

Micro-Certification In Aesthetics

4min
pages 36-39

Heat & Energy Within The Human Body By Gay Wardle

4min
pages 34-35

Unleashing Your Natural Beauty - Elleebana

4min
pages 44-45

Nailing Your Clients Skin Journey

7min
pages 32-33

ABIA Australia Salon/Spa of the Year

4min
pages 29-31

ABIA Australian Salon/Spa of the Year

3min
page 28

Re-Fresh & Reset

2min
pages 16-17

A New Voice – We meet ABIC CEO & Director Stefanie Milla

7min
pages 12-13

Global Spa Ambassador – Mariza Nuttal

7min
pages 14-15

mochamagic – Meet the Team

10min
pages 18-20

Fix Your Crown, Girl

5min
pages 10-11

Editors Note

3min
pages 6-7

10 Minutes with Louise May

7min
pages 8-9
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