Beauty Biz The Essential Business Guide for Salons and Spas
BOLD. SIMPLE. BEAUTIFUL.
Year 9 Issue 4
D E T I LIM L L I T S S T E K TIC ! ! E L B A L I A V A
NOW
AR
H YE T 5 S T IN I
Australian Beauty Industry Awards 2016
ABIA
by
Beauty Biz
B E A U T Y
CON TENTS ON THE COVER
16 Universal Beauty - Bodyography
REGULARS
06 Editors letter 08-14 Industry News 56 Nails 58 Tanning 60 Make Up 62-63 Beauty Shop
FEATURE
18 International Brow Queen – Amy Jean 20 France Medical – A Success Story Built in 5 Years 22 Brand & Beauty Influencers 24 Temple of Beauty
EVENTS
26-28 Beauty Expo 2016 30 Brisbane Hair & Beauty Expo 2016
DERMAL
32 Dermal Development in Skin Cells 34 The Beauty of Vitamins By Nicole O’Sullivan 36 What is GcMaf & How is it used in Skin Care? 38 Prospective on Petrochemicals in Cosmetics By Andrew Christie
COSMETIC
40-42 Ultherapy Say Goodbye to Sagging Skin 44 Australians Taking Risks with At-Home Cosmetic Treatments
MEDI & AESTHETICS
46 XEOMIN - New Kid on the Block 48 The Rapid Rise of the Medical Tattoo
EDUCATION
50 Taking Dermal Therapy to Degree Level
PROFILE
Sumita Brows Ph: 1300 263 954
52 Refectocil - Have you got your Ratio Right? 54 Alma Laser Beauty Line Launching in Australia
BLOG SPOT
64 Would you like some ‘Responsibility’ with that? By Julie Cross
BUSINESS
66 Dealing with different Generations at Work By Stacey Ashley 68 Perception is Fact By Justin Herald 70 Staying Solo & On Track By Robert Garish & Sam Leader 72-74 Is your Beauty Salon or Spa on the nose? By Lisa Conway
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Hairdressing and Beauty Supplies
Beauty Biz PUBLISHER
Linda Woodhead linda@mochapublishing.com.au
Editors Editors Note
EDITOR
April Jones april@mochapublishing.com.au
ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au
ART DIRECTOR
Kellie Woodhead kellie@mochapublishing.com.au
ADMINISTRATION
Jess Richmond jess@mochapublishing.com.au
CONTRIBUTORS April Jones Nicole O’Sullivan Andrew Christie Julie Cross Stacey Ashley Justin Herald Robert Garish Sam Leader Lisa Conway
OFFICE
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au
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HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2016 mocha publishing All rights reserved.
Welcome to another exciting edition of Beauty Biz, our Expo and Awards copy and my absolute favourite time of the year! Yes, because we are heading down to the biggest 2 events in the Australian beauty calendar, but also because I get to have four glorious days in Sydney where I get to eat, sleep and be emmersed in my beloved industry with some of the most inspirational and wonderful friends and colleagues I am lucky to know! Highlights for myself of course this year include the awards and the medical developments which are a key interest for me, but also just seeing what new and exciting things the industry has been working on: Sydney Expo has always been an occasion to showcase the next big thing for product companies and equipment suppliers alike! This month in mag we are lucky enough to have some amazing new contributors including Stacey Ashley who is the Managing Director of Ashley Coaching & Consulting. Stacey’s article about generational gaps in salons certainly had me nodding and agreeing and I am sure we all see this in our salons. We have some great insights from Rita Porecca on the art of cosmetic tattooing and it is interesting to see where this side of the beauty industry is heading. I expect we will be seeing and hearing a lot more about this in the coming months including the push towards regulation in the industry. I recently visited the Brisbane Hair and Beauty Expo which this year saw an amazing 34% increase in the number of attendees compared to 2015 and really did step up. Previously dominated by hair, there was a great mix this year and I am looking forward to bringing you some information and features of a few choice discoveries I made! Companies are certainly starting to think out of the box now to meet the beauty industry needs are becoming more and more completive for our business. The Brisbane Expo and the Sydney Expo do have a strong common denominator in the fact that competition attendees and extended education attendees are increasing steadfastly. There were 179 nail competition entries in Brisbane this year with double that expected in Sydney which will be showcasing Nailympia yet again. I look forward to seeing some of you at expo and the ABIA’s and can’t wait until the next edition to showcase our winners! Enjoy!
April April Jones Editor
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INDUSTRY NEWS International Indian Film Academy collaborate with STAGE LINE LAURENDOR and the International Indian Film Academy recently signed a collaboration agreement naming the STAGE LINE brand as the makeup used on all “celebrities” attending the IIFA 2016 Awards in Madrid 23rd-26th June. The IIFA Awards are the equivalent to Oscars, but for the BOLLYWOOD film industry. STAGE LINE make-up artist ambassador Rocío Jimenez (Alegria Make-up and team looked after the event.
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Personalisation key to brand success The personalisation trend is one that pays off says leading market researcher Kline. Speaking to Cosmetics Design, the company is adamant that brands who embrace the trend have seen boosted brand profits near immediately. Kline comments that in an analysis of beauty brands incorporating a personalised approach, “high double- to triple-digit growth is seen among those brands that manage to capitalise on personalised approaches in 2015.” What started at a product level with skincare and make-up regimens catered to the individual has now advanced to a more digital level. Consumers now have this customised experience with product and brand suggestions in beauty apps, as well as targeted marketing through social media. In addition to personalisation, the report also highlighted the benefit of using celebrities to help build relationships with consumers directly through social media. Kline comments: “Both large and niche brands utilise the power of social media to connect with target consumers. Large brands like Neutrogena, CLINIQUE or Estée Lauder have become key social influencers as they turned to beauty social media celebrities to appeal to millennials.”
Make Up By Sarah Baxter Hair By Adam Isles - rokk ebony Photographer: Elizabeth Kinnaird Styling: Alex Dubois
Cosmetic Collective grand opening of clinic Cosmetic Collective officially opened its latest salon in Nundah Brisbane with a glittering champagne evening. Specialising in cosmetic tattooing, the brand has gone from strength to strength with brow sculpting and feather touch brows becoming a cult favourite. Along with opening her clinic, Bell Barca, the clinics owner, has also started the ‘My Breast Friend’ Campaign for women who have been or are affected by breast cancer.
www.cosmeticcollective.com.au
INDUSTRY NEWS Cynosure Australia partners with FourTwelve Entertainment Cynosure Australia partners with FourTwelve Entertainment to launch a new six-part Australian cosmetic surgery series unveiling ‘transformed’ brides and grooms on their big day! In the next chapter of quality branded content and multi-platform marketing, 412 and Cynosure will co-produce a six-part television series titled ‘Unveiled’ showcasing the latest in non-surgical treatment options available to the community through Cynosure’s large product portfolio. Cynosure is the developer, innovator, and manufacturer of aesthetic laser and light-based technologies, giving clinics & cosmetic practices non-invasive cosmetic treatment options for their clients. ‘Unveiled’ is being picked up by NBC Universal, home of E! and Style. The series will be promoted and featured exclusively on Foxtel and Fetch TV in Australia and New Zealand in the first quarter of 2017. The prestigious and reputable Dr. Zacharia, from ‘Changing Faces’ will also be the consulting surgeon for our couples on ‘Unveiled’.
Hair Expo 2016 proves a success Australia’s hairdressing community have proven increasingly loyal fans of Hair Expo, with 2016 seeing the trade show record its most successful in years. Event director Julia Erben says: “We’re delighted at the outcome of Hair Expo 2016. Our visitor numbers were up massively on last year, our exhibitor numbers were also much higher with the return of a number of big brands, and the overwhelming rebooking results for Sydney in 2017 are testimony to their successful experience”. Visitor numbers jumped 37 per cent from last year, with exhibitor numbers mirroring similar interest stands increased 30 per cent in number. The event saw 500 hairdressers style on stage, with 2,000 working behind the scenes, and 1,500 models participating. Education sessions saw 3,300 tickets sold, with 16 sessions completely sold out. A further 3,700 guests were in attendance at one of the many evening galas. She continues: “We’re delighted that the risk we took in relocating to Melbourne paid off so spectacularly. We’re looking forward to our brand new location at Sydney’s amazing new Convention Centre in 2017. But staging the event again in Melbourne in 2018 is definitely something that we’ll consider.”
Kardashian MUA launches beauty line + app
News of the line came from Instagram, where Bonelli posted a video of a cosmetics factory alongside the caption ‘jOYCEBONELLi™ COSMÉTIQUES’. Her plans were confirmed in a recent interview with Glamour where Bonelli let slip: “I’m coming out with my own products at the end of this year. It’s a huge empire that’s about to happen - the ball is starting to roll. I also have an amazing app I’m working on as well as a book. The next five years are very busy.” Working closely with the Kardashians - for whom she does make-up from 5am to early afternoon every day - seems to have inspired Bonelli’s plans for a business empire. “I don’t know a lot of makeup artists that make a million dollars a year either, without a product line,”
Make Up By Sarah Baxter Hair By Adam Isles - rokk ebony Photographer: Elizabeth Kinnaird Styling: Alex Dubois
Famed for her love of extreme contouring, Joyce Bonelli has long been one of America’s most renowned make-up artists and a beloved member of the Kardashian glam squad. Soon Bonelli’s ability to transform faces will be available to the masses with the confirmation of her make-up line and app release.
INDUSTRY NEWS Inspiring women to be beautifully confident A national campaign inspiring women to celebrate their unique beauty and feel good about themselves, inside and out, launched on June 26. In a bid to help women start a conversation about changing the way they think and feel about themselves, national beauty franchise Brazilian Beauty commenced a search for women who believed that beauty is more than a pretty face. After receiving hundreds of entries from around Australia, six women aged 13-61, were selected after submitting inspirational videos explaining what beauty means to them. Brazilian Beauty CEO and Founder Francesca Webster said that in an industry obsessed with superficial beauty, she wants to help change the way women view themselves.“We can’t change who we are, but we can change the way we think and feel.” “The six women that have been brave enough to show us their inner beauty have also demonstrated the importance of loving yourself. To own your doubts and imperfections. And, be unapologetically you in a world constantly trying to make you someone else,” said Francesca. “In a time where photoshopping is prevalent and women are feeling the pressure to be a superficial beauty, we’re hoping this campaign will really help women to stop, look in the mirror, and realise the beauty they have comes from within.”
Sun Safety products boom Despite it being the height of winter, high SPF remains a key consumer demand. A new report from NPD Group notes that the category of products containing SPF 30+ is growing at double the rate of those with lower than SPF 30. An interest in sun safety is also pervading prestige products – those with a level of SPF present reached a $US1.4 billion spend by May 2016 – a figure that has jumped 7 per cent in the past two years. NPD global beauty industry analyst Karen Grant says the results are a reflection of growing education on sun safety and the importance of SPF in daily beauty routines. “Sun care looks to be the next beauty growth area to emerge, as consumers move from a singular focus on correction to a broader focus on care. It’s one of the most important attributes that women look for in their beauty products. What is new is that we’ve seen high SPF’s growing.” Grant believes this boom is the result of continuing interest in improving health and wellness: “From what they eat to what they put on their bodies, consumers are becoming more focused and wellversed in health and wellness. Consumers today are more proactive and less reactive when it comes to managing their wellbeing. This attitude also translates to the beauty consumer, whose emphasis today weighs less on fixing an issue, and more on preventing one from happening in the first place
Natural formulas fuel beauty sales
Make Up By Sarah Baxter Hair By Adam Isles - rokk ebony Photographer: Elizabeth Kinnaird Styling: Alex Dubois
Consumer thirst for natural ingredients has no end in sight says a new study from Mintel. The concept of healthy, holistic living has infiltrated beauty sales, with food-inspired skincare taking a hold of the industry. A recent study from the company details that consumers are more likely to use or show interest in products containing vitamin C (85 per cent), fruit-based ingredients (78 per cent), oatmeal (78 per cent) and honey (76 per cent). A further 72 per cent of consumers are interested in products that contain probiotics. Healthy lifestyles are also continuing to influence the beauty industry and its chosen ingredients. Mintel category manager Shannon Romanowski comments “The link between diet and skin is evident, and as consumers increasingly associate their lifestyle with their skin’s appearance, product formulations with added food-based ingredients and vitamins stand out among the competition.”
INDUSTRY NEWS Women desire new definition of beauty Consumers desire a more accurate representation of beauty in the media says a new study by Dove. The Dove Global Beauty and Confidence Report saw 10,500 women and girls from 13 different countries interviewed on their opinions about themselves, as well as the way women are portrayed in the media. Dove states the results reflect “women around the world desire a new beauty definition.” Low body confidence and appearance anxiety remains an ongoing issue – 69 per cent of women and 65 per cent of girls interviewed said they had anxiety about their appearance. Those interviewed attributed this directly to “increasing pressures from advertising and media to reach an unrealistic standard of beauty.” In addition, 71 per cent of women and 65 per cent of girls from the same group agree the media can “do a better job portraying women of diverse physical appearance, age, race, shape, and size.” Dr Nancy Etcoff of Harvard Medical School helped to analyse the results, commenting that it is the responsibility of beauty companies to encourage a more realistic representation of beauty and its diversity among women.
Queensland finalist for EY Entrepreneur of the year
Established on the Gold Coast in 1996, Australian Skin Clinics is one of the Gold Coast’s original laser and skin rejuvenation clinics and has risen to become one of Australia’s fastest growing franchises, with Ms Farnworth-Wood at the helm. Ms Farnworth-Wood is up against 13 other talented entrepreneurs from Queensland, all of which will participate at a national level in Sydney later this year, with the overall Australian winner then competing for the title of EY World Entrepreneur of the Year in Monte Carlo. Recently placing in Vogue’s Top medi-spas in Australia and number seven in the 2015 BRW Fast Starters list, Australian Skin Clinics offers a range of results-driven cosmetic treatments to suit a wide spectrum of customer both in age and gender.
For more information visit www.ozskin.com.au
Make Up By Sarah Baxter Hair By Adam Isles - rokk ebony Photographer: Elizabeth Kinnaird Styling: Alex Dubois
Deb Farnworth-Wood, managing director of leading Australian medi-aesthetic franchise, Australian Skin Clinics, has been named as one of the Queensland finalists for the 2016 EY Entrepreneur of the Year award. The awards program recognises those who are building and leading successful, growing and dynamic businesses.
INDUSTRY NEWS Hipsters affect male grooming sector A penchant for facial hair has taken its toll on the male grooming sector, according to Euromonitor. More specifically, the rise in popularity of ‘the hipster look’ of beards and moustaches has seen a decrease in spending on male shaving products. The market research firm comments: “Beards have become more acceptable in the workplace and in casual settings, which has reduced the need for men’s shaving products. In 2015, men’s shaving declined by 1 per cent in current value terms, with men shaving less frequently - while the quality of men’s razors and blades has improved, meaning they do not need to be replaced as often.” “Manufacturers are predicted to launch products that groom and style men’s facial hair over the forecast period, such as beard oils and moisturisers.”
Australia’s pledge to ban animal testing In a move that signifies growing discontent in animal testing, the Coalition has pledged to ban animal testing in beauty. Assistant Minister for Health and Aged Care Ken Wyatt announced the ban would include the testing of finished cosmetic products on animals in Australia, as well as the testing of cosmetic ingredients, and the sale of products that have been tested on animals outside of the country. He comments on the subject: “We no longer need to test cosmetics on animals and many countries, including the European Union, have banned the use of cosmetic ingredients tested on animals. I can’t see any reason why Australia shouldn’t follow suit which is why a Coalition government will legislate this change.” The ban would not extend to responsible animal testing for medicinal clinical trials, medicinal drug development or medicinal studies. But Wyatt comments: “We acknowledge animal testing is essential in certain scientific contexts such as medicinal drug development but we want to make sure that it’s only used in ethically justifiable circumstances.”
Renae Leith-Manos takes on new gig
Make Up By Sarah Baxter Hair By Adam Isles - rokk ebony Photographer: Elizabeth Kinnaird Styling: Alex Dubois
Bondi Beauty founder Renae Leith-Manos is thrilled to announce she has been appointed on the board for Sugar By Half – a national initiative aimed at reducing Australia’s average sugar consumption by half within five years. Founded by the Australian cricket team’s doctor, Professor Peter Brukner, the movement involves nine prominent medical, legal and media strategists as well as media and social organisations and celebrities including Jamie Oliver, Peter Evans and Cathy Freeman. “Over two thirds of Australian adults and a quarter of all children are overweight or obese, and research is showing the biggest culprit is sugar. Most of us are eating at least 25 teaspoons of sugar a day, and we should be having half of that,” says Leith-Manos. “I am humbled to be part of this team of amazing researchers and medical people who want to reduce our consumption of sugar and improve our health. It even has a beauty benefit – research has shown eating less sugar can make you look significantly younger.” In conjunction with the movement, a “Sugar Awareness” week will be launched on August 29
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INDUSTRY NEWS New salon software offering more freedom and control for salons
Welco next
Introducing Neko – a dynamic new player to the salon software market that’s offering a new choice for salons looking for greater freedom and control over the way they manage their business. Neko is a web-based alternative that stores a salon’s entire range of management tools in one secure location. Fast, practical and easy-to-use, Neko allows salon operators to take greater control of their business, reduce no shows, retain loyal customers and make their salons thrive! Plus, as it is cloud-based, salon operators have the freedom to work anywhere, at any time, by simply connecting to their laptop, smartphone or tablet.
5 Reasons You’ll Love Neko
Based on the belief that all salons deserve a fast, simple and salon management w Fastaffordable to set up & simple to use No sign up fees or lock in contracts solution, Neko is also the only product on the market to offer aww “forever free” concept. This means Access it anywhere, anytime – on any device w Forever Free plan soloists with less than 100 clients and 150 products, can access Neko foravailable free. Forever. Plus, w Proudly Australian owned there’ll never be any contracts or subscription fees with Neko. Other features include a 24/7 booking system, client cards, automated booking reminders, targeted marketing promotions and real-time reporting. Neko was officially launched at the second annual Brisbane Hair and Beauty Expo in July.
Getting started is simple with Neko currently offering an obligation free, 30-day trial. For more information or to start you free trial visit www.getneko.com
The Clinical Skincare difference
Make Up By Sarah Baxter Hair By Adam Isles - rokk ebony Photographer: Elizabeth Kinnaird Styling: Alex Dubois
Clinical Skincare Naturaceuticals treatments deliver a new dimension in skin health, offering visible and long-lasting anti-ageing results by stimulating cellular metabolism to achieve improved skin tone, colour, texture and rejuvenation. “We take pride in developing products that blend substantial levels of naturally derived ingredients with the best of science to achieve the ultimate in therapeutic, safe and high- performance skincare,” says CEO and Training Director Metro-Dora Clifford. “Clinical Skincare Naturaceuticals has been setting new standards in product excellence for more than 30 years.” Clinical Skincare Naturaceuticals offers Professional and Retail starter kits, a low minimum order and guarantees no mineral oils, lanolin, paraffin, chemical fragrances, silicones, parabens or any clogging ingredients used in any of their products. “By incorporating Clinical Skincare Naturaceuticals treatments in your clinic and prescribing Clinical Skincare homecare program kits, watch your business flourish and see your patients happy and satisfied. By investing today in your client’s skincare management treatments, you will reap the dividends for years to come.”
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COVER STORY
UNIVERSAL BEAUTY
Pink Tank Events, has owned the rights to the Miss Universe WA Preliminary for 8 years and was formed by Perth businessman Troy Barbagallo in 2008. In 2016, as a direct result of the incredible work put in to developing the pageant in WA, Troy was granted the national license to deliver the Miss Universe Australia pageant across the country to the high standards Pink Tank Events is renowned for. The new look Miss Universe Australia program follows success of the pageant in WA, whereby thousands of applications have been received and 70 finalists have been named each year with the opportunity to participate in the six-month self-development program. The yearly calendar consists of around 14 official events across eight months, including the Registration Day, Workshops, Parades, Heats, Corporate Golf Day, Cocktail Functions, Charity Fundraisers and Gala State Final. For the first time in the companies history Both Bodyography and Sumita Cosmetics are proud 16
Beauty Biz Year 9 Issue 4
to jump on board as the Make-up sponsor and Brow Sponsor for Miss Universe 2016. Both Bodyography and Sumita have stood side by side with the contestants throughout their journey on the road to the state final which will be held on the 31st August at the Hotel Sofitel in Melbourne. The journey so far has been an exciting one so far for all the girls with state finals now completed around the country. The Bodyography artistic team were on hand to get all the girls ready backstage before they hit the catwalk and represented their states respectfully. The girls also made an appearance at Hair Expo 2016 representing Bodyography and Sumita on the stand while being photographed for the local media and social media with their fans.
Bodyography and Sumita has appointed Alarna Bell from Kolorz and Klawz as the makeup director for Miss Universe 2016. Alarna has brought her amazing ability and work ethic along with her team to all state finals and also accompanied the girls to a trip to Bali for the filming of an up and coming documentary to be featured on channel 9 following when the winner is announced. The affiliation with Miss Universe has been an amazing one in 2016 having cemented both brands as professional brands which can deliver on big stages and events. Bodyography Cosmetics and Sumita Brows are the proud sponsors and makeup partner for Mis Universe Australia. Ph: 1300 263 954
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FEATURE
INTERNATIONAL BROW QUEEN
AMY JEAN
Brows have become the ‘must have’ treatment in 2016 with the emergence of brow bars and specialised services across the country. A million dollar industry, brows have never been so ‘on fleek’ with stylishly groomed eyebrows a must have services for salons across the country. One of the original brow artists who some may say started it all, is Amy Jean Linnedhan who started business on the Gold Coast, Qld.
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Beauty Biz Year 9 Issue 4
Amy Jean Linnehan
Defined by her reputation for flawless results, Amy Jean has become an Internationally- recognised brow artist with a six month (and growing) waiting list. Having taken Australia by storm with MicroStroke Brow Tattooing and Lash ElevateTM, there is a long waiting list for Amy Jean’s Forever LashTM eyeliner tattoo and Kiss me Lip-Tint Lip TattooTM treatments. “Brow artistry and permanent makeup are the most powerful anti-ageing tools available,” says Amy Jean. “I’ve made it my life’s work to seek out the latest techniques from global beauty innovators – it’s such a wonderful gift to be able to help every client to look and feel her most beautiful.” Alongside her six Australian Eye Couture boutiques, the immense popularity of Amy Jean’s glamorous pop-up salons in the world’s most exclusive luxury hotels (think the Plaza Athénée in Paris, Bulgari Hotel in Milan and the Plaza Hotel in New York) have cemented her status as ‘the brow magician’. Amy Jean’s luxe range of high-quality eye cosmetics are produced in the United States and available in-salon and online. Due to the popularity of Lash ElevateTM, Amy Jean Eye Couture Lash ElevateTM Kits are now available in selected salons across Australia.
NEW EXCLUSIVE SALON
To honour her unrivalled success as Australia’s most celebrated brow and lash artist with a cult following among locals and Hollywood celebrities, Amy Jean is proud to announce the opening of her most exclusive salon to date: Amy Jean Privée. Amy Jean Linnehan & Monique Deveny
Monique & Amy Jean - Brisbane Salon
The opulent new salon is the fifth and most luxurious in the Amy Jean Eye Couture staple, a private bespoke space exclusively for high profile and loyal clientele. “It perfectly reflects the Amy Jean brand ethos - feminine but oh so luxe” says Amy Jean who’s clients include supermodel Naomi Campbell, Dannii Minogue, Sophie Monk, Jessica Marais and Delta Goodrem. “It’s not just about leaving with intricately hand-crafted brows and look-at-me lashes,” says Amy Jean. “Amy Jean Privée is a total escape into beauty heaven the moment you step inside.
With stunning views over Sydney’s leafy Hyde Park and St Mary’s Cathedral, the atmosphere exudes Manhattan-meets-Sydney modern elegance: white-on-white interiors off set by on-trend metallic accents, gold-dipped feathered artwork and plush velvet armchairs in soft teal. Furnished with hand-picked Jonathan Adler designer pieces, clients are invited to recline on a treatment bed draped in Hermès cashmere, sip on chilled French champagne or sample Amy Jean’s collection of hard-to-find European fragrances. “Attention to detail, innovation and artistry is what underpins my international reputation and this luxurious space is a unique reflection of that. Clients leave with more than perfectly crafted brows–Amy Jean Privée makes it a discrete, indulgent pampering experience to be treasured.”
AMY JEAN’S SPECIALITIES Micro-stroke Feather touch Brow tattoo This semi-permanent technique transforms sparse brows into perfectly symmetrical arches. “Brows can be subtly coloured or completely remodelled because each brow strand is intricately etched by hand - the result is a true work of art,” says Amy Jean. Lasts for up to 2 years. Forever lash eyeliner: the Fine detaIls Forever Lash EyelinerTM creates soft, subtle definition for eyes. Unlike traditional tattooing (in which ink is embedded in the skin), Amy Jean uses minute needles to weave the tattoo pigment in and around the lash bed. “It’s a simple way to instantly brighten the whites of the eyes and makes your peepers look larger,” says Amy Jean. Lasts for up to 10 years. KIss me lip-tInt tattoo: the Fine detaIls Kylie Jenner lips are just a Lip-Tint Tattoo away. “It creates the illusion of a fuller, perfectly symmetrical pout without the need to inject foreign substances,” says Amy Jean. “If you want to turn back the clock to youthful, LipTint Tattoo is a total game-changer.” Amy Jean Eye Couture Salons are in Sydney, Melbourne, AdelaIde, Gold Coast, BrIsbane, Perth, New York, ParIs, MIlan & Los Angeles. www.amyjean.com.au
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Tegan Martin recieving treatment
FEATURE
FRANCE MEDICAL A Success Story Built in 5 years!
France Medical is an Australian company created 5 years ago by French entrepreneur Aurelien Coursodon. Starting by distributing top-end IRPL® equipment made by E-Swin in France, the company has rapidly expanded their services to other innovative European technologies dedicated to beauty and health professionals. A DIVERSE PRODUCT RANGE TO FIT THE NEEDS OF EVERY SALON AND SPA French IRPL® technology: hair removal, skin pigmentation, collagen stimulation and acne treatment. The IRPL® (Intense Regulated Pulsed Light) machines developed by French manufacturer E-Swin ensure quality and gentle treatments to patients. They have been developed in 20
Beauty Biz Year 9 Issue 4
partnership with medical professionals and got both a medical CE certification in Europe and a TGA registration in Australia LPG Endermologie: face and body treatments – firm skin and release fat resistant to diet and exercise. Since 2015, France Medical is the proud distributor of world-renowned company LPG®. The French 30 years old company offers a 100% natural technique for fat/cellulite reduction and
skin rejuvenation. Le Modeling Bloomea: new Macro-Exfoliation device for stretch marks and skin lesions. Le Modeling Bloomea is a three-steps skin care treatment dedicated to stretch marks, skin rejuvenation and skin lesions. It has been developed for beauty therapists by French aesthetic surgeons and awarded the Paris 2015 Innovation Prize at the “Congrès International d’Esthétique Appliquée”.
Aurelien Coursodon & Guillaume (Gary) Bosert
US2A: hand-free ultrasound system for fat reduction US2A is a hand free ultrasound system for fat reduction combining 2 frequencies to offer quick and visible results to your clients after only 3 sessions.
SPECIALISING IN THE BEAUTY INDUSTRY AND MORE In 2012, E-Swin discovered that IRPL® technology could be used to effectively treat dry eye syndrome. The company decided to offer France Medical the distribution rights of this new equipment in Australia and New Zealand. After three years, France Medical became the main partner of E-Swin for both their beauty and eye care devices. Strengthened with this experience, France Medical started to further develop the eye care market now offering a large range of ophthalmic equipment to optometrists and ophthalmologists from European suppliers. Following the success met on the Ophthalmology market, France Medical opened their product range to a third market: the dental industry. Now present in three industries, France Medical is probably one the main distributor of medical devices in Australia and New Zealand.
A TEAM PRESENT ALL AROUND THE COUNTRY
In order to meet all their clients expectations and needs, France Medical built a team present all around Australia and New Zealand with Account Managers based in Brisbane (head office), Sydney, Melbourne, Perth, Adelaide and Christchurch. “We are really proud of our team. Our priority has always been the success of our clients. Every member of France Medical is dedicated to answer the needs of our customers so we can help them develop their projects thanks to our products, services and knowledge in business management”, Guillaume (Gary) Bosert, National Sales Manager.
WHAT’S NEW IN 2016?
In order to follow with this ongoing development, France Medical decided to renew its image with a new logo and a new website: “The first thing people keep in mind about a company is their logo. It was important for us to have a logo that was both dynamic and modern just like France Medical spirit. We are also working on a new website with more content and information that is about to be released within the next two months!” Aurelien Coursodon, Managing Director. New brands with innovative products will be coming soon, stay tuned! www.francemedical.com.au Beauty Biz Year 9 Issue 4
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FEATURE
BRAND & BEAUTY INFLUENCERS
The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice.
In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer recommendations to play a much greater role in purchasing decisions. According to various studies marketinginspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have at least a 37% higher retention rate. Given the importance of peer recommendations and their amplification through social media, influencer marketing has become a widely discussed topic among marketers. This is especially true given the prevalence of influencers in the growing “millennial” and “mom” demographics. 22
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Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers. In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large an impact.
WHAT IS A BRAND INFLUENCER?
Currently, when a brand identifies influencers, they often look at number of followers that identity has on social platforms. However, in his famous book “The Tipping Point” Malcolm Gladwell calls out mavens (as he calls influencers) as people who also have a lot of knowledge about a topic.
Influence isn’t just having a lot of followers. It’s also driven by expertise and credibility on subject matter and the relationship between the influencer and his or her followers. Instead of simply looking at followers, a better equation for brands to consider is the following: Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers
TWO ENDS OF THE SPECTRUM
Platforms such as Instagram and YouTube have led to the rise of a new generation of influencers that have amassed huge followings on niche subject matters such as fashion, beauty, and
food. One such example is Michelle Phan who started a series of YouTube videos featuring simple make-up demonstrations and tutorials. Overtime, she has amassed over 8 million followers. More important than her follower count is the personal brand she has been able to build. Michelle Phan has become a cosmetics authority that many consumers have come to trust…to the point that L’Oreal actually co-branded a cosmetic line with her.
BLOGS VS INSTAGRAM
Then there’s the bloggers who have the luxury of being able to be a little more in depth about the products they are reviewing or endorsing and don’t necessarily rely on a one-pic-wonder knowing that their followers want to know more about an individual product than can be seen on a simple Instagram pic.
TOP AUSTRALIAN BEAUTY INFLUENCERS
We have had a look at who’s doing what and have come up with a bit of a list of some influencers that are worth a look and follow. Enjoy!
WELL ESTABLISHED Lauren Curtis Boasting over 2.8 million global subscribers to her YouTube channel. With a strong following in Australia, USA and the UK, Lauren launched her channel in 2011 and offers instructional beauty videos to women around the world. Lauren provides invaluable makeup, skincare and hair tutorials to her viewers through personal and practical demonstrations and reviews, allowing viewers to trust and relate to her. Lauren has gained a strong social media following, obtaining a large audience through her YouTube, Instagram and Facebook platforms – a combined reach of over 4.6 million. A genuine advocate of the importance of self-confidence in young women, Lauren loves inspiring her audience to be confident in their own skin and to ignore the criticism of others. Chloe Morello Seriously, if you don’t know Chloe… go hop on her Youtube channel now and marvel at her 70+ MILLION channel views and over 1,000,000 subscribers. Chloe is a Vlogger sharing her tips, hauls and life on Youtube, as well as being a beauty editor and an ambassador for Veet. Nuff said. Watch our favourite video below, but be sure to subscribe to her channel. Gritty Pretty There’s really not a whole lot not to love about Gritty Pretty, the brainchild of Eleanor Pendleton, a respected Australian beauty editor and all around stunner. Her blog and newlylaunched online
magazine features world-class photography, Eleanor’s tips and tricks, great reviews, personal style and so much more. It’s our go-to for beauty inspiration! Oz Beauty Expert The Oz Beauty Expert describes herself as a regular consumer and true beauty and health addict. She has worked as a hair and make-up artist in the Fashion and Film industry for over 10 years, and has presented make-up and hair advice on stage at London Fashion week, worked for prestigious fashion houses, various TV shows both here and in the UK and on some amazing feature films including The Da Vinci Code. She was also appointed the personal beauty advisor to the Queen’s lady in waiting at Buckingham Palace… that’s ROYALTY people. The Plastic Diaries The Plastic Diaries run by respected Australian blogger Kimberly Nissen goes above and beyond your everyday beauty needs, due in part to Nissen’s obsession with looking fabulous. Her core belief is that if you look and feel good and thus you will be the best possible version of yourself. A sentiment we share! Kimmy delves into social issues, reviews, how-tos and so much more. The Skincare Obsessive Founded by Simon Proietto, The Skincare Obsessive is a wonderful website devoted to, you guessed it, skincare. Simon’s devotion to his passion is self-evident – he lives and breathes beauty, fashion and all things glamourous. Filled with honest and knowledgeable reviews on the latest skincare products (and so much more) The Skincare Obsessive is your one stop destination if you want to love the skin you’re in. On track to becoming the “oracle” of skincare, Simon’s blog is one to watch.
UP AND COMING Karima McKimmie With over 100 thousand subscribers, Karima unveils her passion for luxe niche cosmetics and herbal skincare remedies. Her
Shameless Fripperies YouTube channel is an educational reservoir of highend and undiscovered product reviews and recommendations, accompanied by tutorials from daywear to runway. Michelle Crossan Irish-born beauty vlogger Michelle bears a striking resemblance to the Olsen twins, showcasing tutorials inspired by celebrity looks, including Kendall Jenner’s makeup. Alongside her blog, Beauty.Life.Michelle, her videos deliver candid and authentic reviews and recommendations on products worth the spree, alongside affordable options for an equally fabulous finish. Unlike your stereotypical makeup enthusiast, Michelle’s mantra is all about enhancing natural beauty. Sharon Farrel Irish-born and bred Sharon relocated to sunny Sydney to pursue her career as a freelance make-up artist. Having worked with various make-up brands like Benefit and M.A.C Cosmetics, she offers expert advice and in-depth tutorials, covering celebrity-inspired looks to elegant wedding make-up. With regular uploads twice weekly, Sharon’s channel is the perfect guide to beginner’s beauty. Rachael Brook While comparatively new to the world of online beauty vlogging, Rachael has over nine years experience as a leading professional hair and make-up artist. Having met leading make-up artist, Rae Morris, when she was in primary school, she begged Morris to grant her permission to leave school and assist her in the industry. Told to wait until she was 15, Rachael eventually chased Morris down, assisting her for four years before she signed with an agency to launch her own career. Her vlogs offer stepby-step beauty tutorials for her editorial style, featuring trending looks and behind-the-scenes footage.
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FEATURE
TEMPLE OF BEAUTY
The decision to become a beauty therapist for Chrissy Schulz, owner of Temple of Beauty in Broadbeach was literally an overnight one. “ Whilst in Year 12 I didn’t know what I wanted to do after graduating, and one day I honestly woke up and thought I want to be a beauty therapist’ explains Chrissy. That was a lifelong decision for the Gold Coast local who would see her business go from strength to strength and become one of the most iconic salons in the area.
Temple of Beauty is a multi award winning salon encompassing beauty treatments, injectables and cosmetic tattooing. Established on the Gold Coast over 14 years ago, Temple of Beauty offer fully qualified nurse services, dermal treatments and experienced cosmetic tattooing. Previously based inside of Jupiters Casino, Chrissy took over the reigns independently 11 years ago after previously working there as a sub contractor. The salon was one of the first in the area to introduce lash extensions and cosmetic tattooing some 10 years ago with Chrissy attracting a huge client base in both of these areas. The salon has recently located to the Phoenician Resort in Broadbeach amidst major refurbishment for Jupiters Casino and sits off Surf Parade, the restaurant and social capital of the Gold Coast which attracts hundreds of thousands of visitors a year. The luxurious, indulgent salon is a world away from the hectic, noisy Gold Coast city life: The relaxing treatment rooms are a haven of flickering candles, cosy fur blankets and aromatherapy oils with Chrissy’s love for pink and all things that glitter extended to her salon!
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“I always had this vision that Temple of Beauty would become a location where my clients could receive every service from the basic and relaxing pedicure, right through to beautiful dermal fillers and tattooing.” 3 years ago Chrissy made the decision to fulfil a life long dream of hers and train to be an injectable nurse. Studying full time and running a successful salon along with hospital placements, exams and coursework did not perturb her and in March 2015 she registered as an Endorsed Enrolled Nurse. She then went on to train with leading cosmetic physical Dr Albert Ho in Perth in cosmetic injectables and has followed this
up with extensive mentoring with Dr Ho and courses with the leading cosmetic injectable companies, Galderma and Allergan. Recently attending Cosmetec to extend her already wide experience, Chrissy is excited about attending upcoming conferences which include locations in Singapore and Las Vegas, whilst building her strong injectable client base from her Broadbeach salon. The salon also recently introduced microblading to its menu. “As the name suggests, microblading uses a very small blade to deposit pigment under the skin, giving the appearance of hair. It can be used by those who want to toss their eyebrow pencil, or it can be used in more extreme cases such as for patients with hair loss” Chrissy explains. Always ahead of the trend, the treatment has proven hugely popular at the salon. “I always had this vision that Temple of Beauty would become a location where my clients could receive every service from the basic and relaxing pedicure, right through to beautiful dermal fillers and tattooing.. I feel we have been able to achieve this, but of course I will always be looking out for the next big think to come..”.. Watch this space! For further information or bookings visit www.templeofbeauty.com.au
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EVENTS
Australia’s Biggest Weekend of Skin, Cosmetics, Nails, Medi, Wellness & Spa. Photography Steven Chee | Makeup Tobi Henney | Hair Richard Kavanagh
Beauty Expo Australia is back – in Sydney Exhibition Centre for the final time, before heading to Sydney’s new International Convention Centre in 2017. Across two action-packed days – 20 and 21 August 2016, the largest gathering of brands and suppliers in the beauty industry will inspire visitors with creative education, live demonstrations, catwalks and feature shows – all under one roof. So what’s in store for 2016? Here are this year’s key features...
THE HUB
The HUB is the new heart of the Expo floor and covers four sectors – make- up, anti-ageing, nails and grooming. Each sector will act as an interactive demonstration zone for visitors to learn about the latest technology, innovations and developments in each of these key areas of the professional salon industry. • The Makeup Hub will be action packed with fashion shows and live demonstrations featuring everything from editorial to bridal beauty • The Nail Hub will be the home of Nailympia Australia 2016. It will also be a hive of activity with nail workshops being conducted throughout the two days • The Anti-Ageing Hub is for all beauty and medi professionals visiting the show. It will focus on the merging of medicine with beauty to show how this growing sector of the industry can boost businesses and profit. There will be live demonstrations of innovative technology, leading specialists, skincare, wellness and supplements • The Grooming Hub will be buzzing throughout the show with live demonstrations of tanning, waxing, lashes and brow work
SKINCARE SANCTUARY
Highlighting the pivotal role that skincare plays in the beauty industry, the Skincare Sanctuary will be home to leading global and Australian skincare brands including Babor, Dermalogica, DMK, Payot, Pevonia and Sothys. Visitors to the Sanctuary will be able to learn about the latest innovations and technological advancements in skincare, watch live treatment demonstrations and hear from these leading skincare brands about their new products and brand strategies. cont’d over page
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EVENTS
cont’ from page 27
FACE2FACEMAKEUP AWARDS
The Face2Face Makeup Awards are the mustenter competition for any MUA who’s serious about their career. These awards recognise extraordinary makeup artists for their craft, creativity and passion. The Awards Creative Director is internationally renowned makeup artist, Becca Gilmartin, a body and makeup artist who has worked on Rosemount Australian Fashion Weeks and on Australia’s Next Top Model with celebrities including Alex Perry and Sophie Monk. Judged by a celebrity industry judging panel and with amazing prizes on offer, the awards are a launchpad which have the potential to propel careers to the next level.
NAILYMPIA
Nailympia Australia 2016 continues Beauty Expo’s partnership with Nailympia London, organisers of the nail industry’s leading international global competition. This prestigious competition attracts the very best in manicuring talent from across the globe and now nail technicians from Australia have the opportunity to showcase their talent. A talented panel of experts will judge the competition that will see winners receive coverage in international press along with a series of additional prize categories.
DERMAL THERAPY CONFERENCE
For any salon owner looking to reform their business, Beauty Expo’s one day Dermal Therapy Conference could be exactly what you need. Led by Suzie Hoitink, Founder of Clear Complexions, the conference addresses the question – is transitioning from a traditional beauty salon to a Dermal/Medi Clinic the right choice? The conference recognises that while beauty treatments were once predominantly about feeling good and being pampered, today more clients are demanding results-orientated services. Australians continue to spend significant amounts on perfecting their personal appearance with non-invasive cosmetic procedures representing one of the highest growth areas in the pursuit to defy ageing.
EDUCATION
The education program is a combination of professional skills workshops, business seminars, beauty bootcamps and hands-on artistic sessions so that visitors can take valuable new skills back to their salon, their staff and their clients. If you’re in the beauty industry, you can’t miss Beauty Expo Australia – come and celebrate our finale year at Sydney Exhibition Centre. #BeautyExpoAus www.beautyexpoaustralia.com.au 28
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EVERYTHING YOU NEED TO KNOW ABOUT SKIN! With Gay Wardle
3 Days of Power Packed Education DAY 1: Back to Basics Cell Biology, Cell Nutrition, Skin Anatomy (Transferring your knowledge of Cell Biology, Cell Nutrition and Skin Anatomy to design effective treatment plans).
DAY 2: Advanced Skin Anatomy Ageing skin, acne, pigmentation, immune system, impact of hormones on the skin and much more.
DAY 3: Skin Disorders Rosacea, hyper-proliferative disorders, DNA disorders
Professionals working with skin anatomy must remain on a relentless journey of lifelong learning to ensure that they continually equip themselves with the knowledge and skills that are required to deliver and perform current and cutting edge treatments. Gay Wardle’s workshops and courses are designed to provide the participant with this knowledge and these skills. Education is the key to confidence in treatment planning, delivery and successful results for the client!
Gay Wardle is an independant trainer who loves sharing education. There will be absolutely no promotion of any skin care or equipment brands during the courses.
COST 1 Day $350 2 Days $590 3 Days $780
UPCOMING DATES Sydney 11, 12 & 13th July Melbourne 6, 7 & 8th September Gold Coast 21, 22, & 23rd November Adelaide Stay tuned - dates to be announced soon
BOOK ONLINE www.gaywardle.com.au Phone 0418 708 455 Email gay@m-da.com.au
MAKING ITS MAR
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RY K ON THE INDUST
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EVENTS
The second annual Brisbane Hair and Beauty Expo has come to a close, and with over 5,000 visitors through the doors across the two days, this event has certainly made its mark on the industry.
Held on Sunday 17th & Monday 18th July 2016 at the Brisbane Convention & Exhibition Centre, the event saw visitors travel from near and far including regional Queensland, Darwin, Sydney, Melbourne, Perth, New Zealand and even the Philippines, and were met with another jam-packed event. The Expo attracted a broad list of leading industry experts and educators, including Rae Morris, Mia Connor, Jazz Pampling, Joy Crossingham, Andrea Taylor, Julie Piantadosi and more as part of its Extended Education Program, which saw 368 people learn valuable techniques, skills and information across a variety of topics. In addition to up close and personal presentations on the Mocha Publishing Spotlight Stage, the event’s Centre Stage proved to be a major highlight, drawing massive crowds over the two days. The Centre Stage line-up included a headline appearance by world renowned makeup artist Rae Morris, who provided attendees with a valuable opportunity to soak up her wisdom in her presentation on “Eyeliner for Every Eye Shape”. Another stand-out Centre Stage presentation was delivered by Andrea Taylor from Mediterranean Tan who took spray tanning to a whole new level with an appearance from Miss Universe Australia
Monika Radulovic on “Bridal, Glamour and Body Building”. The buzz in the Expo Hall continued to the Emendee Nail Competition where competitors put their skills to the test across five categories live on the Expo floor, in addition to four incredible photographic and flat-nail art entries on display wowing judges and spectators alike. With over 79 brands on show over 112 sites, the Expo featured a range of quality industry brands and suppliers, with deals and special offers galore. Just some of the many brands on show at the event included INGLOT Cosmetics, Crown Brush Australia, Designer Makeup Tools, Emendee, Solaire, Beaute Internationale, Girlee Cosmetics, TechnoTan, MODELROCK Lashes, Silk Oil of Morocco, plus many more. During the event, Expo Founder and Manager Jason Greenhalgh announced the organiser’s expansion plans for the 2017 Brisbane Hair and Beauty Expo and beyond. “The response to the 2016 Brisbane Hair and Beauty Expo by attendees and exhibitors alike was extraordinary, and we are thrilled to see such growth since the event’s inception just 2 years ago.
“The 2016 Expo floor space was completely sold out, with all exhibitor sites secured well over one month prior to the event. With this demand, we were thrilled to have 50% more exhibitors at the event in comparison to 2015, which reflected the 34% increase in attendees across the two days. “As Queensland’s premier hair and beauty event, we have some exciting plans for 2017, including expanding our floor space from 5,000m2 to 7,500m2 - increasing the area available to exhibitors by half. “We anticipate that this expansion will encourage even more industry members to make the Brisbane Hair and Beauty Expo a priority to attend, and we look forward to offering them more than ever before in 2017. “I would like to thank our Major Sponsors for 2016 - Affinage Professional, Emendee, MIG Training, Mocha Publishing and NEXT Hotel Brisbane, our exhibitors, guest speakers and all those who attended the event.” The dates for the 2017 Brisbane Hair and Beauty Expo will soon be announced. www.brisbanehairandbeautyexpo.com.au Beauty Biz Year 9 Issue 4
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DERMAL Dermal Development in
SKIN CELLS
Scientists at IMBA -- Institute of Molecular Biotechnology of the Austrian Academy of Sciences in Vienna have made a major advancement towards a future therapy for butterfly children. A treatment with fibroblasts generated from induced pluripotent stem cells has been highly successful in mice. The next step is to establish this method in humans. “Butterfly children” suffer from Epidermolysis Bullosa (EB), a debilitating skin disease. It is caused by a genetic defect that leads to a deficiency or complete lack of various structural proteins. In one particularly severe form, the protein collagen 7 is either missing or present only in insufficient amounts. If that bond is missing, the skin forms blisters or tears at the slightest mechanical pressure, leading to wounds and inflammation that require extensive treatment with creams and bandages. Often these constant lesions also lead to aggressive forms of skin cancer. Presently there is no cure for this disease. But there are promising approaches that could lead to successful treatments in the future. One of them is a method called “fibroblast injection.” In this procedure, fibroblasts are injected between the layers of the skin, where they can produce the necessary collagen 7. Researchers at IMBA under the leadership of Arabella Meixner have now been successful in developing this method to treat mice affected by EB. The individual steps of this treatment have been worked out and carefully tested in many years of laboratory work, and the results have now been published in the scientific journal “Science Translational Medicine.” First the scientists returned skin cells of the diseased mice to the stem cell stage and then repaired the genetic defect, the root cause of the disease. Then the researchers transformed stem cells back into fibroblasts. Before the repaired fibroblasts could be reintroduced into the organism, measures to prevent inflammation or rejection were necessary. In this study the researchers conducted a type of “toxicity test,” and the results were very promising. After several months of observation, no adverse immune reactions occurred, and the risk of skin cancer did not increase. That is an important consideration because “butterfly children” already have a greatly increased risk of skin cancer. 32
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But the greatest success of the researchers was the significantly increased tear resistance of the skin. Arabella Meixner, research lead, is delighted at the good results: “Our mechanical stress test with a soft eraser brush demonstrated that the skin of the mice treated with the stem cell therapy remained stable, and that no more wounds occurred. That means there was enough collagen 7 between the skin cells to hold them together properly. Our study clearly showed that this method is suitable for a future therapy for “butterfly children.” The next step is to establish this skin stem cell treatment in humans. To achieve that, the IMBA scientists intend to look for partners with clinical experience. For severe forms of Epidermolysis Bullosa, a systemic application needs to be developed to spread the cells throughout the entire body via the bloodstream to reach epithelial tissues that are more difficult to access, for example the mucous membranes in the mouth or bowels. Often in “butterfly children” with milder forms of the disease, only certain areas of the skin are affected. The skin stem cell therapy with local injections successfully tested on mice could lead to a valuable treatment method in the very near future
ABOUT IMBA - Our common vision We, the scientists at IMBA, aim to perform groundbreaking research. We are eager to open new areas for research and approach unsettled issues in biology. New insights and new knowledge should fundamentally change our scientific thinking and our environment. However, science is not made for scientists alone. Hence, a significant part of our vision consists of a substantial contribution to future medicine by the development of more efficient treatment methods to improve the quality of life for all mankind. We aim to achieve our vision and maintain a focus on excellent research, by recruiting only the brightest minds for this challenge and by providing our researchers with all opportunities to be successful. Story Source: The above post is reprinted from materials provided by Institute of Molecular Biotechnology. Journal Reference: D. Wenzel, J. Bayerl, A. Nystrom, L. Bruckner-Tuderman, A. Meixner, J. M. Penninger. Genetically corrected iPSCs as cell therapy for recessive dystrophic epidermolysis bullosa. Science Translational Medicine, 2014; 6 (264): 264ra165 DOI: 10.1126/ scitranslmed.3010083
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DERMAL The Beauty of
By Nicole O’Sullivan
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The human body is unable to synthesise vitamins at all or only in insignificant amounts. So we eat a healthy diet full of vitamins and minerals and/or supplement our diets with multi vitamins to fulfil our bodies needs. Well that’s great but what about the needs of our skin “the body delivers only a certain percentage of vitamins to your skin, no matter how much you ingest” says Mary Lupo, MD, Clinical Professor of Dermatology at Tulane University School of Medicine. To deliver the maximum anti – ageing benefits we need to apply skin loving Vitamins in appropriate concentrations topically to our skin.
Vitamin C cream for six months saw significant improvement in fine lines and wrinkles. Studies have also shown that Vitamin C reduces the production of melanin and prevents oxidation of melanin and so will reduce pigmentation – lightening the skin. Vitamin C containing products should be used in the morning and with products that also contain Vitamin E as using both of these together will increase the antioxidant activity of the product four times.
So lets have a look at the Vitamins that pack the biggest anti – ageing punch.
VITAMIN E
VITAMIN A
A fat soluble vitamin, it and its derivatives are used in skincare for its rejuvenating properties. Vitamin A normalises keratinisation by regulating skin cell growth and differentiation. It improves collagen density, improves skin elasticity, tone and texture, reducing lines and wrinkles while smoothing the skin. There have been many studies on Vitamin A and its derivatives, it has been tried and tested and anyone who wants younger looking skin should use a product containing one. These products should be used at night as sunlight inactivates most forms of Vitamin A. Prescriptive retanoids work best but are irritating causing redness, scaling and flaking that can last for weeks so it is best to start with an over the counter product with a lower dose.
VITAMIN C
A water soluble vitamin and powerful antioxidant necessary for collagen synthesis. As we age collagen production slows down so supplementing our skin with an active form of Vitamin C at an adequate level will improve elasticity and reduce wrinkles. Vitamin C has also been shown to neutralise UV induced free radicals and in one study women who treated sun damage with a
Renown for its potent anti – oxidant activity VE is also an excellent moisturising and rejuvenating ingredient that protects and heals. Studies have shown VE reduces UV-induced cellular damage with clinical improvement in the visible signs of skin ageing documented with a significant reduction in wrinkle formation. Look for products that combine VE with VA as VE has a sparing effect on VA increasing the storage of VA when applied topically.
VITAMIN B3
Niacinamide, niacin or nicotinic acid is a very stable water soluble vitamin that increases levels of ceremides and fatty acids, both very important components of the protective outer layer of the skin - strengthening the skins outer layer keeps moisture in and irritants out. The study showed 2% of VB3 to be more effective than Vaseline for reducing water loss and increasing the hydration of the skin. In another study a cream using 5% of VB3 for a period of 12 weeks showed there was an improvement in the appearance of wrinkles, skin discolourations, redness and sallowness while improving elasticity. Used at a level of 4% VB3 has an anti-inflammatory action on acne with studies showing it to perform as well as prescriptive medicine clindamycin but without the risk of antibiotic resistance. Shown to improve
flushing/blushing of rosacea and inhibits the transfer of pigment to skin cells thus minimising pigmentation. As with all of the mentioned vitamins make sure it is listed towards the centre of the ingredient listing and not the end.
PROVITAMIN B5
Or D- panthenol has been used for years in hair care products namely due to its humectant (water attracting) activity improving the elasticity of hair. D- panthenol is inactive but readily converts to pantothenic acid in the skin. In skincare it is used for its moisturising, regenerating and softening effect.
VITAMIN K
Has been shown to be effective in lightening under eye circles. Fragile capillaries allow blood to seep into the skin under the eyes and VK’s stops seepage by controlling blood clotting. Studies using a product with a combination of VA and VK resulted in significant lightening of dark circles after a period of four months, it was however not clear whether it was the VK alone responsible for the effect or the VA - so look for a product that contains a combination of both of these ingredients. If you want to provide your skin with the nutrients it needs to fight free radical damage, increase collagen production and keep your skin healthy, strong and hydrated you need to use skincare products that contain high levels and active forms of these Vitamins while of course maintaining a healthy diet and lifestyle. Nicole O’Sullivan dip. Nut., dip Bot Med., dip. Rem. Med., dip. Org. Skincare Formulator formulator owner Wildcrafted Organics www.wildcraftedorganics.com.au Beauty Biz Year 9 Issue 4
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DERMAL
What is GcMaf
& HOW IS IT USED IN SKIN CARE?
A progressive cosmetic company in France has come up with a revolutionary skin cream which not only is a beautiful nourishing, hydrating addition to your existing skin care but also has the ability to boost the immune system at the same time. It is vegan and not tested on animals
This product was launched as a nut free alternative to the MAFActive original almond oil based cream, for those with allergies to almonds. MAFActive Radiance contains MAFActive vitamin D binding protein to help support your skin’s immunity. The protein is at a concentration of about 1,500ng per pot. A pot contains approximately 60 applications, each one of which will deliver approx 25ng of enriching protein. GcMAF simply activates the macrophages that are ever present, but which generally are not active until they get the chemical signal to do so. This signal is given by GcMAF, in the same way as your car will not work unless the key is used. GcMAF is generally made in a healthy body as a result of enzymes interacting with the gcprotein that is made in the liver. These enzymes are released by dying T and B cells, so kind of an SOS / emergency call. The enzymes transform 36
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gcprotein, which is abundant in the body, to GcMAF, a much rarer form of the protein. The macrophages recognise this protein as a sign that there is an infection somewhere, and step up to become active. In this activated condition, they can consume 15 times more than in the unactivated condition. Once a macrophage has engulfed a pathogen, it antigen presents. This entails it putting small parts of the pathogen out for T and B cells to pick up. These cells then recognise the pathogen too. So by activating macrophages, this sets off an immune cascade, which brings the whole immune system to the fight. GcMAF is both an immune stimulant and an immune regulator. Thus it can be used to increase an immune response, such as for chronic infections and also in cancer treatment, but it can also be used in autoimmune ailments,
due to its ability to turn off macrophages (apoptosis) when no longer needed at the site of any infection. The cream is a very potent product and for those with chronic, long standing ailments such as Lyme disease, CFS, autism etc, it will take a while for the long standing damage to the immunity to be reversed. It is very important to start at a low dose and the original cream can be used in very small amounts. GcMAF activates macrophages and they will search and destroy pathogens in no particular order. For more information contact anni@wellness-diva.com **Disclaimer - MAFActive is not intended to treat, cure, prevent or diagnose any ailment. We do not advise nor do we diagnose**
Austr AliAn squeezed superfo od skin cAre
Here at Skin Juice we are all a bit fruity and share a passion for healthy skin. Our story began 20 years ago when the founder created a nutritious skin care range designed to feed the skin like a healthy diet feeds the body. The bright colours of Skin Juice are purposely selected to represent the natural and organic fruits, plants and superfoods used to create each product. Skin Juice is proud to be Australian owned and squeezed, with our products being produced in our very own Juice Lab manufacturing facility. The Skin Juice team are experts at creating and producing professional strength skin care and believe in empowering people with the knowledge to make healthier skin care choices every day. Contact sales@skinjuice.com.au for information on becoming a Skin Juice stockist.
www.skinjuice.com.au
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COSMETIC
Perspective On
PETROCHEMICALS IN COSMETICS By Andrew Christie
Nothing is more competitive in cosmetic chemistry than the development of the newest and latest super ingredient to use as a potential active, filler, binder, carrier or preservative. This quest however often incorporates dirty tactics, casting shade on many common ingredients. What often results is consumer misinformation, creating controversy for many common ingredients. Nothing seems truer than the untruths often associated with petrochemical by-products such as petrolatum and mineral oil. PETROLATUM
(Petroleum Jelly, Soft Paraffin, Paraffin Jelly, White Petrolatum) Petrolatum is a refined and highly distilled by-product of crude oil with the patent for its creation made in 1872. Petroleum or crude oil is formed by a combination of hydrocarbons and liquid organic compounds that are found beneath the earth’s surface. Petroleum / crude oil is formed when large quantities of dead organisms (including zooplankton and algae) become buried beneath sedimentary rock and undergo intense heat and pressure. Petrolatum is a mixture of hydrocarbons and is a semi-solid, translucent gel made up of mineral oils, paraffin and microcrystalline waxes. Pharmaceutical grade petrolatum (White Petrolatum) is characterised by its colourless appearance versus lower grade forms which are more yellow in hue including Yellow, Amber and Brown Petrolatum. Pharmaceutical grade petrolatum also has no taste and is easily dispersed in other oils. Petrolatum is hydrophobic (water-repelling), insoluble in water and does not oxidise when exposed to air. Pharmaceutical grade petrolatum is non-toxic to human skin and at such a refined grade is non-carcinogenic . The percentage of petrolatum used in cosmetic formulae typically varies from 5-20% with higher percentages used in highly emollient products such as lip balms. Petrolatum may safely be used at a 100% concentration (Vaseline Jelly). Since its discovery, petrolatum has been used cosmetically as a film forming, skin protectant to prevent moisture loss and to seal cuts or burns. Petrolatum is also claimed to reduce inflammation and to hasten skin healing . Non38
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pharmaceutical grades of petrolatum have even been used as effective broad-spectrum sunscreens . UV filtering is still used to this day to grade the various types available. As petrolatum is hydrophobic, it does not offer the water-binding qualities of other such emollients including glycerine or lanolin.
any relationship to any other by-products. The original source however is still a naturally occurring. Penicillin for example, is derived from mouldy bread, however eating mouldy bread will not provide the same effects as a shot of penicillin. Vice versa, a shot of penicillin will not have the same effect as eating mouldy bread.
PETROL:
Paraffin waxes, mineral oil and more than 80% of mass market perfumes are all by-products of crude oil distillation.
Whilst petrolatum is sourced from crude oil / petroleum which also is the source for the production of gasoline (petrol) and kerosene, the distillation and refining process required to create petrolatum almost completely separates
CANCER:
There is a common misconception by ingredient
purists that impurities found in the manufacturing process of petrolatum may be carcinogenic and may be linked to breast cancer. Polycyclic Aromatic Hydrocarbons (PAHs) are common contaminants found in unrefined petrolatum. PAHs naturally occur in crude oil, coal and tar deposits and are produced as a by-product of a natural chemical conversion or when fuel is burnt. Some PAH compounds have been identified as carcinogenic, mutagenic and teratogenic . PAHs are also commonly found in any cooked meat (barbequed meat, smoked smallgoods) and cooking oils (including coconut oil).
manufacturers including Unilever, Johnson & Johnson, Estee Lauder Corp and L’Oreal Group.
According to the International Programme On Chemical Safety, the highly refined white petrolatum used in pharmaceuticals and cosmetics does not contain PAHs and therefore is not a carcinogen “if the full refining history is known and it can be shown that the substance from which it is produced is not a carcinogen ”. The IPCS also claims that less refined grades of petrolatum (Yellow, Amber or Brown) which are used industrially may contain PAHs .
Petrolatum is actually classed as a 0 in comedogenicity ratings, with a 0 rating indicating that it cannot clog pores and 5 rating indicating a high clogging potential. More ‘natural’ ingredients including Cocoa Butter, Coconut Oil and Wheat Germ Oil all rate between a 4 and 5. Based on clinical tests performed with 100% Petrolatum and a 30% petrolatum concentration Albert Kligman concluded in 1996 that despite previous thought, “Petrolatum is not comedogenic in rabbits or humans ”. Kligman further concluded that the greasiness of petrolatum cannot be equated with comedogenicity and that its application in fact reduced the case of papulopustules (acne) on test subjects .
The argument made by cosmetic ingredient purists question how can one determine if the petrolatum used in a cosmetic product is guaranteed pure White Petrolatum or a possibly contaminated lower grade? Whilst the American Food And Drug Administration (FDA) enforces PHA purity standards for the use of petrolatum in food products, this is often misunderstood by some that the purity and concentration in personal care products are not as limited or regulated. Purists argue that consumers are therefore unaware if the petrolatum contained in a lip balm (that could potentially be ingested) may be the same industrial grade as the potentially PAH-laden petrolatum found in shoe-polish. Based on revised standards by both the FDA and the EU in 2004, the grade of petrolatum for cosmetic use is regulated and certified as USP (United States Pharmacopeia), BP (British Pharmacopoeia), or Ph. Eur. (European Pharmacopoeia). This ensures that the petrolatum is uncontaminated and safe White Petrolatum. All cosmetic products produced within the EU cannot use petrolatum unless its full refining history is known and can be shown that it does not contain any carcinogens . This ensures that only the most refined White Petrolatum is used and does not create any health risk or skin irritation. Both the FDA and EU regularly conduct independent quality control checks to ensure product purity. Despite claims by ingredient fanatics, the EU has not banned the use of petrolatum in cosmetic products, it has only banned the use of inferior quality grades that do not meet cosmetic or food grade standards. Likewise, the 2004 revised standards by both the FDA and EU do not imply that low-quality grades of petrolatum have been used in the past, they were revised to prevent the flooding of potentially inferior and cheaper product from newly commerciallycompetitive former Eastern-Bloc nations hitting the international market without appropriate quality control. According to the Environmental Working Group, Petrolatum may be found in more than 7.1% of the world’s cosmetic products. White petrolatum has been safely used as a topical skin protectant since its patenting in 1872 and continues use by many of the world’s largest personal care
COMEDOGENICITY:
Petrolatum forms a film on the skin’s surface and can effortlessly restore barrier function by permeating throughout the stratum corneum even with its occlusive properties. It is claimed because petrolatum creates a greasier feel on the skin when compared to other emollients, it therefore increases the potential for pores to become clogged and to increase overall comedogenicity.
source of global warming - this claim has not been proven. By comparison the petro-chemicals used in the cosmetics industry are miniscule when compared to those used in transport or machinery.
CANCER:
Due to its relation to petrolatum, there is similarly a common misconception by ingredient purists that PAHs found in the manufacturing process of unrefined petrolatum may also be found in mineral oil, creating a potential for carcinogens and cancer. The same comments to petrolatum apply to mineral oil. Only USP (United States Pharmacopeia), BP (British Pharmacopoeia), or Ph. Eur. (European Pharmacopoeia ) certified and regulated mineral oil is used in the manufacture of cosmetics.
COMEDOGENICITY:
Similarly to petrolatum, mineral oil also forms a film on the skin’s surface and can effortlessly restore barrier function by permeating throughout the stratum corneum. Mineral oil remains a liquid when applied to the skin and therefore cannot clog pores, despite its greasy texture.
MINERAL OIL
Cosmetic Grade mineral oil is classed as a 0 rating in comedogenicity scales, with a 0 rating indicating that it cannot clog pores and 5 rating indicating a high clogging potential . The same findings by Kligman regarding petrolatum may be applied to mineral oil; it is non-comedogenic and may be safely used by acneic skins.
Closely related to petrolatum, mineral oil is a by-product of distilled crude oil. Mineral oil itself is made from a combination of hydrocarbons and paraffins . Refined Mineral White Oil is the highest grade of mineral oil available and is classed for both a medicinal and cosmetic purposes - these are the forms used for cosmetic products and may also be taken systemically as a laxative. There is also a food grade mineral oil available that is commonly used to lubricate baking trays or create a shine on fruit. Despite the common reference as Liquid Paraffin, there is no connection between mineral oil and the paraffin used to power paraffin heaters – they are entirely different chemicals.
Paris based, Andrew R. Christie is the Managing Director of Lipservice Consulting, world experts in technical writing and training manual content for the medical and clinical aesthetics market. An industry specialist with over 19 years experience, Andrew’s academic background is health science and chemistry.
(White Oil, Liquid Paraffin, Light Liquid Paraffin)
Mineral oils and paraffin waxes form the basis of petrolatum. Mineral oil is extracted via further intensive refining. The versatility of mineral oil on the skin is due to its stability and extremely low sensitising potential, plant oils have been shown to decompose faster than mineral oil and therefore require higher concentrations of preservatives. Mineral oil and petrolatum are considered the safest and most non-irritating moisturising ingredients ever found . Mineral oil may safely be used on the skin at a 100% concentration. This is the case with what is commonly referred to as Baby Oil.
PETROL:
As with petrolatum, mineral oil is a refined byproduct from crude oil / petroleum (the same source for the production of gasoline /petrol and kerosene). The distillation and refining process required to create mineral oil almost completely separates any relationship to any other byproducts, the original source however is still a naturally occurring. Petro-chemicals (including mineral oil and petrolatum) are often perceived negatively as they are based on non-renewable resources (unlike botanically sourced emollients) and are claimed by extremists to be one major
To contact Andrew Ph 0405 145 514 or email andrew@lipserviceconsulting.com References: 1 “Petrolatum (white)”. inchem.org. International Programme on Chemical Safety and the Commission of the European Communities. March 2002 2 Acta Dermato-Venereologica, November–December 2000, pages 412–415 3 William N.et al; A Practical Sunscreen— “Red Vet Pet” (Red Veterinary Petrolatum); Arch Dermatol. 1964;89(1):147-150. doi:10.1001/archderm.1964.01590250153027. 4 benz[a]anthracene and chrysene, benzo[b]fluoranthene, benzo[j]fluoranthene, benzo[k]fluoranthene, benzo[a]pyrene, benzo[ghi]perylene, coronene, dibenz(a,h)anthracene (C20H14), indeno(1,2,3-cd)pyrene (C22H12) and ovalene. Luch, A.; The Carcinogenic Effects of Polycyclic Aromatic Hydrocarbons; London: Imperial College Press, 2005. 5 ICSC 1440 – Petrolatum (White), www.inchem.org/documents/ icsc/icsc/eics1140.htm 6 ICSC 1440 – Petrolatum (White), www.inchem.org/documents/ icsc/icsc/eics1140.htm 7 Cosmetics Directive 76/768/EEC, 01/03/2010 8 www.ewg.org 9 Kligman AM; Petrolatum Is Not Comedogenic In Rabbits Or Humans: A Critical Reappraisal Of The Rabbit Ear Assay And The Concept Of Acne Cosmetica; J. Soc. Cosmet. Chem.; 47/4148, Jan-Feb 1996. 10 Kligman AM; Petrolatum Is Not Comedogenic In Rabbits Or Humans: A Critical Reappraisal Of The Rabbit Ear Assay And The Concept Of Acne Cosmetica; J. Soc. Cosmet. Chem.; 47/4148, Jan-Feb 1996. 11 Cosmetics & Toiletries, January 2001, page 79; and Cosmetic Dermatology, September 2000, pages 44–46) 12 Fulton, James; Comedogenicity And Irritancy Of Commonly Used Ingredients In Skin Care Products, J. Soc. Cosmet. Chem., 40, 321-323, Nov/Dec 1989.
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COSMETIC
ULTHERAPY Say Goodbye to Sagging Skin Brow Result
Pre-Treatment
120 Days Post Treatment 1
Brow Result
Pre-Treatment
Courtesy of Ricardo Ruiz, M.D.
90 Days Post Treatment 1
Lower Face/Chin Result Courtesy of Jeffery Dover, M.D.
Few things are as inevitable as gravity’s toll on your skin. One day, all of a sudden, reality stares you square in the face. You might initially think it’s because you did not sleep well the previous night, but eventually you admit that an afternoon nap is not going to solve this issue. It’s a bona fide eyebrow droop! Non-surgical methods to treat laxity of the face and neck are among the most soughtafter solutions in aesthetic medicine. Many technologies to tighten the skin have been introduced in the past, and a variety claim to achieve skin tightening. Yet none have been shown to be consistent and reproducible, and many patients leave dissatisfied. Enter Ultherapy: a novel technology and a quantum leap from other non-surgical, energy-based devices used to tighten and 40
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lift the skin. This technology combines ultrasound imaging with acoustic energy to visualise tissue under the skin followed by the precise delivery of energy to the desired depth.
ULTHERAPY: A NON-SURGICAL BREAKTHROUGH As we get older, our faces sag and wrinkles appear due to gravity and sun. Until recently,
Pre-Treatment
120 Days Post Treatment 1
Lower Face/Chin Result Courtesy of Ulthera, Inc.
Pre-Treatment
90 Days Post Treatment 1
the main approach to the improvementCourtesy of skin of Ulthera, Inc. laxity was a facelift – an effective but invasive procedure associated with downtime plus a risk of scarring and side effects. Ultherapy using ultrasound is a novel device that delivers energy that tightens the skin without cutting. No scalpels, no needles, no cutting. Ultherapy, however, is not a facelift and does not give the same results as a facelift. A facelift stops the clock. Ultherapy slows down the aging process by creating new structural collagen. As a standalone treatment, cont’d on page 42
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COSMETIC Neck Result
cont’d from page 40
Ultherapy may be optimal for surgical candidates who are unwilling or unable to undergo facial surgery or for those candidates who wish to postpone surgery. The beauty of Ultherapy is that there is no downtime. There is no swelling, bruising or crusting and patients can return to work the same day. It’s aptly called the “lunchtime lift.” Ultherapy uses ultrasound heat to set collagen production into overdrive deep below the skin’s surface. As it kicks in, the brow firms, the jaw line becomes well defined and the neck lifts. It’s a lunchtime lift without any surgery. Even more alluring is that Ultherapy provides an immediate smoothing effect. And since the collagen continues to grow, results actually improve over the course of a few months. More than 90 percent of patients notice improvement in tone, texture and some tightening within a few weeks, and are even more excited with the results after three to six months, when the deep wrinkles become fine lines and eyes appear more open. The duration of response after a single treatment is estimated to last about 1.5 years. The ideal candidate is someone between 35 and 60 with early signs of laxity. These patients see results within three to six months with a single treatment. Patients over the age of 60 may require a second treatment in six months. Many patients are looking to stay competitive in the workforce, which they believe is tied to their appearance. Whether improving their appearance to look more vibrant or for the associated confidence boost, people perceive this to be important and they come into my office looking for help.
STAND FIRM IN THE FACE OF GRAVITY Ultherapy has been extensively publicised in the media as a safe and effective procedure for lifting and tightening of the skin. You may have seen Ultherapy through Dr. Oz, Vogue, Harper’s Bazaar or other fashion magazines. Once it was
featured on the larger talk shows, the floodgates opened and our phones were ringing off the hook. Be aware that every procedure has risks and side effects if not done properly. With Ultherapy, the heat from the procedure could make you wince, and transient numbness along the jaw line is possible, though temporary. It is, therefore, important to locate an experienced physician to perform the procedure. Ultherapy offers a distinct advantage over other non-surgical alternatives. Most non-surgical, energy-based devices currently on the market treat only the skin’s surface. Ultherapy goes deeper, providing a different dimension to rejuvenation; depositing energy at very precise depths because it sees and treats at the same time. Treatments can also be individualised according to each patient’s concern. Because the effects occur below the surface, treating specific facial areas individually is certainly possible with Ultherapy. However, most patients select full-face treatments as the best option for a more uniform result. DR SHEHLA EBRAHIM - DR 2011 nominee for best doctor on the North Shore, Dr Shehla Ebrahim has a diploma in dermatology and is a certificant and fellow of the College of Family Physicians of Canada. In practice as a family physician since 1992, Dr Ebrahim turned to aesthetic medicine in response to her patients’ growing demand for cosmetic procedures. Her greatest areas of interest include laser- and light-based therapies for several dermatological conditions, including rosacea, acne, acne scars and anti-aging as well as women’s health, osteoporosis, menopause and weight management. Dr Ebrahim has two thriving medical spas on the North Shore that have earned a wide variety of accolades.
Pre-Treatment
Neck Result
Pre-Treatment
Beauty Biz Year 9 Issue 4
Courtesy of Leslie Baumann, MD
90 Days Post Treatment 1
Brow Result
Pre-Treatment
Courtesy of Leslie Baumann, MD
30 Days Post Treatment 1
Brow Result
Pre-Treatment
Courtesy of Ulthera,Inc
180 Days Post Treatment 1
Lower Face/Chin Result
Pre-Treatment
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90 Days Post Treatment 1
Courtesy of Ulthera, Inc.
210 Days Post Treatment 1 90 Days Post Treatment 2 Courtesy of Ulthera, Inc.
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Acne Scars
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COSMETIC
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Australians taking risks with
AT-HOME COSMETIC TREATMENTS The latest finding from the Cosmetic Physicians College of Australasia (CPCA) annual survey has found that one in ten Australians (10 per cent) admit to having non-surgical cosmetic treatments performed in a home environment, rather than at a doctor’s clinic(1) - almost double the number compared with the 2015 survey. The survey, which has been monitoring Australians’ attitudes to non-invasive cosmetic medicine for the past nine years, found that whilst the number of home treatments had risen, 87 per cent of those who had received non-surgical cosmetic treatments had visited a doctor with a focus on cosmetic treatment or visited a beauty salon for treatment. Dr Catherine Porter, spokesperson for the CPCA said “It’s alarming and surprising to see the rising number of Australian consumers who are having non-surgical cosmetic treatments performed in a home setting. We are seeing a huge increase in consumers wanting injectables, laser treatments, microdermabrasion, all of which, unfortunately, are becoming more frequently administered in unsafe environments. The risk to patients of infection, or worse, through visiting unaccredited practitioners is incredibly high – and that’s why the recent warning by NSW Health is so timely. What our most recent survey highlights is that this problem is likely to be nationwide.”
“It’s alarming and surprising to see the rising number of Australian consumers who are having nonsurgical cosmetic treatments performed in a home setting.” 44
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Last week, NSW Health warned that people who have had cosmetic treatments in unregulated, unlicensed premises are putting themselves at risk of blood-borne viruses such as hepatitis B, hepatitis C and HIV. The majority of cosmetic medical procedures should only be carried out by a registered medical practitioner, a nurse practitioner, or a registered nurse under a doctor’s supervision. All injectables - muscle relaxants and dermal fillers - are ‘S4 medications’, which means they must be prescribed and administered by a qualified medical practitioner or a nurse under a doctor’s supervision. “When you see a registered practitioner, you know you are receiving care from someone who is not only appropriately trained, appropriately insured, and held to account to national standards, but someone who sources their products from legitimate suppliers. If you see someone who is not registered, they’ve more than likely illegally imported the medication via the Internet, or other means. These products are not TGA-approved so you will have no idea what is actually being injected,” Dr Porter said. The CPCA said that the dramatic rise of in-home treatments was driven, in part, by the advent of hand held lasers for hair removal and skin improvement.
“It is highly advisable that you consult a doctor before opting for these home devices. These hand-held devices are less effective and cover less skin area than doctors’ lasers. If you decide to treat yourself, it is imperative that you follow the instructions to the letter because overtreating the same area can cause welts, blisters or scars. For treatments of conditions like serious acne scarring, you should always seek treatment from a doctor who has a focus on cosmetic medicine.” The CPCA represents the largest body of doctors who perform non- or minimallyinvasive cosmetic medical treatments in Australia. www.cpca.net.au. References. 1 NineRewards survey of 1,020 Australians, commissioned by the Cosmetic Physicians College of Australasia, May 2016
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MEDI & AESTHETICS
XEOMIN NEW KID ON THE BLOCK BEFORE
AFTER
BEFORE
AFTER
Now approved and available in Australia, Xeomin (incobotulinumtoxinA), made by Merz Pharmaceuticals, was approved by the US FDA for the treatment of adults with cervical dystonia or blepharospasm and Moderate to severe frown lines between the eyebrows. IncobotulinumtoxinA is made from the bacteria that causes botulism. Botulinum toxin blocks nerve activity in the muscles, causing a temporary reduction in muscle activity. Xeomin has now been approved for some cosmetic indications – Moderate to severe frown lines between the eyebrows. Similiar to other drugs in this category, including Botox and Dysport, that also have TGA approval for the treatment of facial wrinkles. Now that Xeomin is available and TGA approved, doctors can use it both on-label and off-label to treat the same facial lines treated by Botox and Dysport, including frown lines, crow’s feet and forehead wrinkles.
just botulinum toxin type A. This may mean that there is less risk of developing antibodies against Xeomin than other available neurotoxins. The body develops antibodies in response to a foreign invader and attacks. In theory, antibodies could prevent a neurotoxin from having its desired effects. The effects of Xeomin occur within one week, and the results last from three to six months, making it comparable to other brands in terms of both onset and duration of action. Xeomin should not be used interchangeably with other botulinum products.
Worldwide, more than 84,000 people have been treated with Xeomin injections. The U.S. is actually the 20th country to approve this new drug. It is available in 50-unit and 100-unit vials.
WHAT ARE THE RISKS?
BETTER OR WORSE THAN OTHER ANTI-WRINKLE TREATMENTS?
Xeomin is the first one that does not need to be refrigerated before use, which may simplify distribution. Xeomin is also has no additives, 46
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There is a risk that all botulinum toxin products may spread from the area where they were injected to other parts of the body, causing potentially lifethreatening swallowing and breathing problems. This was predominantly seen in children treated with Botox off-label for cerebral palsy. These issues have not been reported among people who received botulinum products for cosmetic uses or to treat blepharospasm.
Other risks may include bleeding and bruising at the injection site and allergic reactions such as itching, swelling or shortness of breath. Your doctor should discuss all the potential risks of this procedure with you during your consultation. When Xeomin is used to treat cervical dystonia, side effects include neck pain, muscle weakness, injection site pain and musculoskeletal pain. When used to treat blepharospasm, the most common side effects of Xeomin were eyelid sagging, dry eye, dry mouth, diarrhea, headache, visual impairment, shortness of breath (dyspnea), and upper respiratory infections.
HOW MUCH DOES XEOMIN COST?
Xeomin costs will likely be comparable to other brands if not slightly lower. If your doctor or nurse suggests Xeomin, make sure to get accurate pricing information before booking your appointment. www.merz.com
Want to learn more about introducing Cosmetic Injectables into your salon?
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MEDI & AESTHETICS
The Rapid Rise of the
MEDICAL TATTOO
Thousands of women and men are increasingly embracing medical tattoos to help restore their self-confidence and improve their appearance after overcoming cancer or severe burns, managing alopecia or tackling baldness, according to one of Australia’s Leading Cosmetic Tattooist’s Rita Porreca, Founder and Managing Director of the Sydney Permanent Make-Up Centre (www.spmuc.com.au) Pioneering one of Sydney’s first cosmetic tattoo clinics and working with over 10,000 clients from all Australia since opening in1991, Rita has today become a highlysought-after expert in certified medical tattooing. Rita reports a 50 percent increase in the medical tattooing bookings over the past two years, which she attributes to growing awareness of the lasting, realistic looking results that her techniques can achieve for many men and women affected by cancer or other medical conditions affecting their appearance. “Doctors and cosmetic surgeons will regularly refer their patients to see me once they have the all clear after, for example, finishing chemotherapy treatment for cancer. Patients come to us feeling self-conscious after eyebrow or hair loss, and leave feeling amazing again. “For breast cancer survivors, we can help them thanks to areola re-pigmentation work six to 12 weeks after reconstructive surgery,” explains Rita. The Sydney Permanent Make-up Centre is also expert in tattooing both women and men via: • Corrective camouflage tattooing, which can help bring back the natural skin colour back to scars or burns in areas such as lips, eyelids, feet or limbs. • Cosmetic tattooing of eyebrows lost from autoimmune disease alopecia. Rita shapes the client’s eyebrows with a pencil first before we implant custom-blended colour of your choice – with over 54 colours available at SPMUC. The brows and eyes will be 48
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designed for your own face shape to enhance your best features. Hair stroke for a more natural look, solid method for a more dramatic look or soft shading for a fuller look. • Multitrepannic Collagen Actuation (MCA), a skin relaxation treatment that rejuvenates scar tissue and stimulates the skin to produce its own melanin in areas where surface scar tissue is present such as, face or fine scars.
BEFORE
AFTER
BEFORE
AFTER
“We also have been trialing a new technique of tattooing on hair for balding men, which I am refining more and more as it can be a painstaking process. We have a SCARRING BEFORE AFTER 3 WEEKS series of before and after photographs on our completed thousands of procedures on Facebook page and web site to showcase what eyebrows, eyeliner, and lips for women and we can achieve to help people feel better about men, with a focus on customizing the results their appearance,” said Rita. to suit every clients’ desired outcome. Her expertise enables her to work with cosmetic Rita graduated in 1991 from the International surgeons on post-operative procedures Institute of Permanent Cosmetics in the – including areola re-pigmentation, skin United States, and has also completed needling and corrective camouflage - in a Paramedical Aesthetics and Paramedical professional Camouflage Training, among her extensive qualifications and accreditations. She has www.spmuc.com.au
Electrify yourself with a brilliant pop of color.
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EDUCATION
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Taking Dermal Therapy to
DEGREE LEVEL
A Bachelor of Health Science – Dermal Therapies, is the world’s only degree-level course offered by an English-speaking university covering the study of acute and chronic skin conditions. It is designed to provide therapists with the next step in their beauty therapy education. 50
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The College of Health & Biomedicine at Victoria University is committed to helping students achieve their goals. Their innovative courses, flexible pathways and hands-on approach to teaching, learning and research provide you with relevant experience that prepares you for the real world. Through their strong industry connections and leadership in sport education, they provide opportunities for every individual to achieve success on their own terms, and prepare them not just for a career, but for life. The Bachelor of Health Science (Dermal Therapies) provides a seamless transition from Vocational Education (TAFE) into the Higher Education qualification. It gives qualified beauty therapists the opportunity to establish and develop knowledge and skills in advanced dermal therapy treatments, and receive additional training such as para-medical dermal care
ORGANISATIONS EMPLOYING DERMAL THERAPY GRADUATES Dermal Therapists can work independently or hand-in-hand with reconstructive and aesthetic surgeons, dermatologists and general practitioners in clinics, medical practices, advanced beauty and cosmetic settings Course objectives • Provide an education so graduates have the knowledge and skills to safely and effectively participate in Dermal therapies practice. • Prepare graduates for entry into the Graduate Certificate, Graduate Diploma and Masters of Dermal Science • Provide an education which contributes to the individual’s personal, professional and intellectual growth. The area of dermal therapies, although relatively new, is expanding at a considerable rate. Recent global and western trends indicate that the beauty and dermal therapies areas are second only to the areas of hospitality and foods. Not only is there an increasing demand for services, but an increasing demand by industry, including from recent VU graduates, to improve the quality and quantity of trained graduates in the field. In addition, the interdisciplinary links amongst dermal therapists and those in the established basic sciences and health disciplines are strengthening sufficiently that the number of research publications in refereed journals in dermal therapies is also increasing. All these factors will ensure that dermal therapies will continue to grow as a professional field its own right. The course in existence was originally developed about nine years ago. Over the years, technological advances in equipment and cosmetic products have been extensive and consumer demand (from an increasingly articulate client base for both services and training) is on the increase. Course structure The entire course is a four year program which includes the Diploma of Beauty Therapy. The Higher Education component of this four year program is three years. Those who have already completed a Diploma of Beauty Therapy or
equivalent need only to complete the three year Higher Education component of the program. The course can be completed in full time mode or part time equivalent.
Year 4, Semester 1 Resurfacing Science Advanced Laser and Light 1 Independent Research 1
The first semester in the fourth year of the course, also gives students the option of choosing one of three elective options. This allows students a choice of electives that will best prepare them for their chosen career pathways
One Elective from the list below: Post Operative Micropigmentation Cosmetic Chemistry Human Biology
Year 2, Semester 1 Dermal Science 1 Health Research and Dermal Studies Permanent Hair Removal Industry Experience 1 Year 2, Semester 2 Dermal Science 2 Dermal Workplace Issues Laser Fundamentals and Safety Industry Experience 2 Year 3, Semester 1 Light Based Hair Reduction Nutrition for Dermal Therapies Wound Care for Dermal Practice Lymph and Adipose Biology Year 3, Semester 2 Dermal Science 3 Electrotherapy Advanced Health Research Dermal Professional Practice
Year 4, Semester 2 Plastic and Reconstructive Procedures Dermal Clinical Practicum Advanced Laser and Light 2 Independent Research 2 Admission requirements TAFE: Successful completion of the Diploma of Beauty Therapy (SIB50110) or equivalent. Applicants may also be required to attend an interview and complete an entrance test. Mature: Successful completion of the Diploma of Beauty Therapy (SIB50110) or equivalent. Applicants may also be required to attend an interview and complete an entrance test. Contact the University directly on 03 9919 6100 to confirm the most up-to-date course fees, pathways and credit transfer, recognition of prior learning, admission and enrolment procedures, examinations and services available to our students.
Beauty Biz Year 9 Issue 4
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PROFILE
HAVE YOU GOT YOUR RATIO RIGHT?
Known as a world leading brand Refectocil is today prominently represented in more than 50 countries. Refectocil eyelash and eyebrow tints have been proven and recognised due to millions of successful applications as a leading product for almost 75 years.
There are 10 different Refectocil colour shades for tinting eyelashes and eyebrows or for lightening eyebrows. Before tinting discuss with your client their wishes and expectations. With the help of the Refectocil Colour Chart you can easily show, which tinting results can be achieved from the different colour shades. Some shades are suitable for every natural hair colour (pure black, blue black, natural brown, chestnut, red, blond); other shades are suitable only for lighter natural hair colours (deep blue, graphite, light brown, purple). On the colourchart no colour result is indicated for unsuitable combinations.
CORRECT MIX RATIO
It is extremely IMPORTANT to note that mixing brands or using a Hairdressing 10vol peroxide WILL NOT produce correct results and that the ratio of tint to oxidant is correct
be severe. The comfort of the client is essential - to eliminate any discomfort Refectocil strongly recommends a skin sensitivity test be performed before EVERY application. Even people who have their eyelashes and eyebrows tinted regularly can still have an allergic reaction. If the client refuses to have this test, it is worthwhile having as salon policy that the customer would have to sign a waiver. Please read carefully the instructions on how to perform a skin sensivity test which are included with every Refectocil tint.
WHAT IS THE CORRECT SEATING POSITION FOR THE CLIENT WHEN TINTING EYELASHES AND EYEBROWS?
The correct position for the client during tinting is not lying down, but sitting and/or slightly leaning back. The eyes must remain closed during tinting. The client should relax, direct the gaze downward or straight ahead, and not move the eyes. Tip: If it is difficult for your client to keep the eyes still during the application time of the lash tint place a dampened cotton pad on each of the closed eyes; this makes it easier to keep eyes closed.
IS A SKIN SENSITIVITY TEST/ PATCH TEST NECESSARY?
YES YES & YES! There are a small number of individuals who may have an allergic reaction to tints, hair dyes and other chemical treatments. It is only in rare situations that the reaction can 52
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MIXING OF REFECTOCIL COLOURS
Fundamentally you can mix all Refectocil colours with the exception of Refectocil No. 4 chestnut with one another. However, we recommend this only to experienced users! With the available
Refectocil colours a multiplicity of shades can be achieved and almost all clients’ wishes fulfilled. Please note that Refectocil No. 4 chestnut under no circumstances should be mixed with other Refectocil colours! In addition you should never mix Refectocil eyelash and eyebrow tints with other eyelash and eyebrow brands. It has become an important factor, with the use of all REFECTOCIL tints that correct mixing of tint ratio to oxidant is adhered to and with that in mind all distributors have been supplied a small “bookmark” to assist in educating all users. Ask your local distributor for your FREE bookmark when ordering your next tints next time. Lee Fran Beauty Imports are the Sole Importers of the REFECTOCIL brand to Australia, New Zealand and parts of Asia. With their group of trusted Distributors, they are passionate about and committed to working together to educate all users of this iconic brand. For more hints and tips visit www.refectocil.com.au Lee Fran Beauty Imports Pty Ltd is on the move! Relocating to 3 Hayter Street Currumbin 4223. Telephone, Fax numbers, emails and web addresses will remain the same. Tel: 07 55 936 522 Fax 07 55 938 144 Due to this BIG task we will close from 12th and re-open on the 22nd August 2016 Please allow for delays during this time.
Introducing the completely NEW 2 step tinting system - Refectocil Sensitive - that allows you to tint eyebrows and eyelashes in only 3 minutes with colours based on plant extracts. This breakthough innovation just released on the market allows you to offer the perfect tinting service for all clients especially those with sensitive skin and eyes who have previously had to forgo this treatment can now have beautiful accentuated eyes too! Dermatologically and Opthalmologically tested. Refectocil Sensitive is the first eyelash tint that works based on plant extracts, with yarrow, horse chestnut extract, marigold, green tea, safflower, hydrangea, Chinese Galle, St John’s Wort, walnut extract, juniper, goldenrod, nettle, blueberry, chaste berry, red wine extract. Available in 4 Colours BLACK: tints every hair in a rich, pure black and is suitable for lashes and very dark brows. DARK BROWN: tints every hair in a dark brown and is suitable for medium to dark brown hair. MEDIUM BROWN: tints light brown to dark blonde hair in a warm brown. LIGHT BROWN: tints hair in a soft brown.
8 Applications Kits contain : 1x 3.5ml Colour Gel, 1 x 3.5ml Developer Gel, 1 x Tinting stick, 1 x Tinting Brush & 16 Eye Protection Papers
AVAILABLE NOW
ASK FOR REFECTOCIL SENSITIVE AT ALL LEADING SUPPLIERS SOLE IMPORTER LEE FRAN BEAUTY IMPORTS P/L www.lfbi.com.au www.refectocil.com.au www.refectocil.co.nz
PROFILE
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ALMA LASER BEAUTY LINE
Launching in Australia
The lines between medical and beauty treatments have increasingly blurred. Spectrum Science & Beauty have partnered with Alma Lasers to bring Alma’s Beauty line to Australia, which will allow salons and clinics to offer Alma Lasers clinically proven and patented technologies at affordable price points.
It isn’t just the Return on Investment (ROI) that this range of equipment caters to. Spectrum offers installation, training, marketing, and service support and this flexible approach extends to the devices themselves. Spectrum and Alma also offer Alma Beauty+, which is a complete endto-end business solution for your clinic. The business package provides you with all of the tools, skills, knowledge and support you’ll need to optimally launch and implement Alma Beauty’s technology within your business.
ABOUT ALMA LASERS/ ALMA BEAUTY
Alma Lasers is a global innovator of laser, light-based, radiofrequency and ultrasound technologies for the medical aesthetic, surgical and aesthetic markets. • R&D and manufacturing facilities in three continents • Install-base of over 16,000 systems • More than 80 distributors around the world
LEADING TECHNOLOGIES Alma Beauty’s clinically proven and patented technologies include: 54
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Alma Beauty Remove – Ultimate Hair Removal technology Alma Beauty Remove offers the safest and most effective hair removal solution available today, leading the way with technology, versatility and convenience. Aestheticians are now able to treat all skin tones and the widest range of hair types, 365 days a year. Remove achieves superior results due to its use of the patented SHR technology, which has earned global recognition and is used in top level clinics worldwide. Technology used in over 5,300 clinics worldwide Alma Beauty Reform - Contouring & Tightening for Body and Face Alma Beauty Reform offers innovative technologies to successfully meet the challenges of age-related facial skin imperfections, including wrinkles, fine lines, skin tone and laxity. For body, Reform provides solutions for body contouring, skin tightening, and cellulite. This is achieved through Patented UniPolar Technology. Technology used in over 4,600 clinics worldwide ALMA Beauty Rejuve – All Around Skin Rejuvenation Alma Beauty Rejuve provides a wide range of treatments for face and body. Treatments are suitable for all skin types (I-VI) and are completely safe for thin and delicate areas. Treatments
include vascular and pigmented lesions, pore size reduction, tightening and contouring, permanent hair reduction. Technology used in over 6,500 clinics worldwide. ALMA Beauty Reboost - Healthy, Glowing, Glamorous Skin Should Not Be A Luxury Alma Beauty Reboost uses the power of acoustic oscillations to enhance the effectiveness of the entire skin treatment session from cleansing and exfoliation to the application and penetration of therapeutic dermatological ingredients. Reboost includes the PixelPen and Youth B(ox) treatment kit, by Mimi Luzon. Distributed by Spectrum Science & Beauty 1300 766 198 sales@spectrumsciencebeauty.com.au www.spectrumsciencebeauty.com.au
Natural Beauty Powered by Medical Technology Welcome to the world of Alma Beauty. Bringing together a gentle approach of aesthetic care, along with the capabilities, experience and clinical success of a medical aesthetics company
ALMA BEAUT Y REMOVE ™
ALMA BEAUT Y REFORM ™
Distributed by Spectrum Science & Beauty 1300 766 198 sales@spectrumsciencebeauty.com.au www.spectrumsciencebeauty.com.au
ALMA BEAUT Y REJUVE ™
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NAILS
Essie Long Lasting Polish Essie has officially joined the likes of other polish companies and is now producing long-lasting polish. Except with Essie, there’s a twist. The bottle itself twists around, inspired by a couture dress twirling down the runway. Even the brush has a swirl stem for optimal polishing. Because of the mix between fashion and technology, there was no better place to premiere the polish than at the 2016 Met Gala. Stars Kate Bosworth, Elle Fanning, and Katie Holmes all sported the new line.
www.essie.com
Growth in Nail Care Market The global professional nail care market grew almost 6% in 2015, according to a report titled Professional Nail Care: Global Market Brief from consulting and research firm Kline. The report pointed to increased sales of hybrid (or long-wear) polish such as Caption and Vinylux as one of the major factors behind the growth. “While this innovation is the key market driver, it is also leading to cannibalisation of sales between product types, which causes several brands to suffer declines in sales for their nail polish product lines as loyal consumers shift to the use of long-wear nail polishes,” says Agnieszka Saintemarie, the report’s project manager. The report also links growth to innovations in product removal, like peel-off base coats, foil wraps, clips, and steamers, such as The Painted Nail’s Steam Off and Gel II’s Steam Gel-Polish Removal System.
For more information, visit www.klinegroup.com
Steam Off is a winner
LeChat wins Presidents “E’ Award On May 16, U.S. Secretary of Commerce Penny Pritzker presented LeChat Nail Care Products with the President’s “E” Award for Export Service at a ceremony in Washington, D.C. LeChat was one of 123 companies to receive the “E” Award for making a significant contribution to the expansion of U.S. exports. Founded by Newton Luu in 1993, LeChat has grown from a one-person company, with Luu mixing products in a garage and selling them door to door to salons, to a sizeable manufacturer and supplier with over 200 gel-polishes and color-matching nail lacquers, spa products, and specialty nail tools. The award recognized LeChat for demonstrating a sustained increase in export sales over a four-year period
Nailympia Australia 2016 Continuing on from our partnership with Nailympia London, organisers of the nail industry’s leading international global competition, we are proud to be bringing Nailympia Australia 2016 back to Beauty Expo and provide a worldwide platform for nail competitors. This prestigious competition has been known to attract the very best in manicuring talent from across the globe and now nail technicians from across Australia have the opportunity to showcase their talent and shine a light on an awe inspiring industry. A talented panel of experts will judge the competition, which will see winners receive coverage in international press along with a series of additional prize opportunities
For more information: www.beautyexpoaustralia.com.au/whatson/nailawards/
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Doug Schoon of Schoon Scientific has recently announced the winners of his Innovation Awards for 2015. The Steam Off by The Painted Nail was named the 1st Runner Up for the Most Innovative Idea for 2015 – with Olaplex (for repairing over-bleached hair) ranked in 1st Place and Safe Salon Supply, LLC. (a source for salon safety equipment) granted Very Honorable Mention. The Steam Off helps nail techs and their clients in two ways. First, it speeds up the process of removal by heating up nail polish remover. Shares Schoon, “As a rule, solvents removers work much faster when they are warmed by just 10°F (8°C).” Second, because it speeds up the removal process and helps the gel or acrylic peel away from the nail more efficiently, it reduces the harm done from impatient peeling and prying
Alice Through The Looking Glass Collection by OPI OPI Alice Through The Looking Glass Collection is a limited-edition nail polish collection inspired by the film Alice Through the Looking Glass. It features eight bright, bold colours. Shades include: The I’s Have It, Oh My Majesty!, What’s The Hatter With You?, I’m Gown for Anything!, Fearlessly Alice, A Mirror Escape, Having A Big Head Day, and Mad for Madness Sake
www.opi.net.au
Hand and Nail Cream by Environ Environ Hand and Nail Cream is an easily absorbed, non-greasy moisturising cream. The Hand and Nail Cream helps prevent moisture loss and assists in creating a smooth, well-cared for appearance
www.environskincareaustralia.com.au
PR
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TANNING Abbie Jumpsuit by Kaf Tanned Kaf.Tanned are remaining stylish for your post tanning apparel with their new Abbie jumpsuit.
Dark Tanning Cream by Bronze
Designed in Australia, sleeveless with slanted front pockets and an easy button back closure, this piece will have you looking trendy after a spraytan and on all other occasions.
www.kaftanned.com.au
Jbronze Dark Tanning Cream is a non-greasy, lightweight hydrating cream that is easily absorbed and provides a rich, streak-free and natural-looking tan
Self Tanning Emulsion by Pevonia Botanica
www.jbronze.com.au
A sunless tanning lotion. This smooth, light-textured formula applies smoothly and evenly, providing a natural golden tan, free of streaks. It is quickly absorbed, revealing a healthy tan without subjection to harmful and damaging sun exposure. Skin is left hydrated but without greasy residue
www.pevonia.com.au
Professional Spray Tan – Original 8 hour solution by Tuscan Tan Tuscan Tan® Professional Spray Tan – Original 8 hour solution is a professional spray tan containing Violet-Tone Complex® that mimics naturally tanned skin tones. It is formulated with a unique combination of violet-based bronzers that produce an instant natural shade and prevent yellow or orange undertones. It will adapt to any skin type and any depth of colour can be achieved, from lightly sun-kissed to the darkest of tans. It is non-sticky, odourless once developed, and lasts for seven to 10 days before evenly fading with use of Tuscan Tan® maintenance products.
www.tuscantan.com.au
Great Face Tan Without Sun by Ella Bache Ella Baché Great Face Tan Without Sun achieves a natural looking golden tan that lasts for days. It is a lightweight, easy to apply cream with light reflecting bronzer to give the skin an instant radiant glow. It does not streak, dehydrate the skin, or turn it orange. The Face Tan includes a next-to-no-odour formulation that has virtually no smell and two highly effective moisturisers, cocoa butter and antioxidant rich green tea which leave skin soft, hydrated and supple.
www.ellabache.com.au
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MAKE UP Salon Signature Collection by LaGlam LaGlam Minerals is set to release their NEW Salon Signature Collection seasonal lip colours ‘Angelic’ & ‘Glamazon’ this spring and will debut at the upcoming Sydney Beauty Expo Australia in August!. She’s angelic, sweet and pure... unaware of her own beauty, a pastel angel so demure ‘Angelic’ - A nude based soft and subtle floral hint of colour that compliments a gorgeous spring day!
Mineral Foundation by Esmi Feed your skin daily with esmi Mineral foundation. enriched with the powerful benefits of shea butter, aloe, hyaluronic acid, allantion and niacin amide, it will hydrate, treat and protect your skin whilst giving you maximum coverage. Ideal for all skin types and daily use. SPF 15. Australian Made foundation range, Vegan and Mineral friendly.
www.esmi.com.au
Mane Stain Brow Creme by PONi Cosmetics
www.laglamcosmetics.com
Inner Light Mineral Concealer by Aveda This concealer camouflages darkness, under-eye puffiness and other imperfections. Long-wearing, creamy and crease resistant, it is aroma-neutral and ophthalmologist tested. Has a softtip wand applicator. Available in five shades: Birch, Balsa, Hazelnut, Bamboo, Pecan and Nutmeg.
Applying Mane stain to the brows will not only last in rain, hail or shine but also look really natural and not painted on like some brow creams can. Applied very sparingly with the angled pro brow brush it means that even ladies with no hair growth or scars in their brows can apply a brow product that sticks!
www.ponicosmetics.com.au
www.aveda.com
Endota lips by Endota The Lip Lab Custom Colour Service Launches The Lip Lab Custom Colour Service is an innovative service that allows customers to blend custom lip products. The bespoke service takes around 30 minutes and is tailored for the individual based on preferred colours, textures and finishes. Step 1; make an appointment with the Paddington store. Step 2; once colours, flavours and finishes have been chosen, the product will be made on the spot within three to five minutes. This involves heating, mixing and then cooling in The Lip Lab state-of-the-art lipstick moulds made with six US patents exclusive to The Lip Lab. Step 3; in less than 15 minutes the new custom blended lipstick will be ready for application. The Lip Lab will also provide a consultation card specifying the blend for re-ordering. The Lip Lab can be booked exclusively for small groups, events and functions
www.theliplab.com.au
endota lips is a lip gloss and treatment balm in one. Made from natural ingredients including medical-grade lanolin, the gloss deeply hydrates lips and helps to protect them from the elements. Available in three tints: Natural, Coral and Pink.
www.endotadayspa.com.au/home
Loose Powder by Dermaviduals dermaviduals Loose Powder is a powder that can be worn on its own or over foundation. The formula contains light reflecting pigments to mask uneven skin tone, scars and wrinkles. Available in three shades: Transparent, Light Beige and Light Bronze.
www.dermaviduals.com.au
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Beauty
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1. Hydr8 Night Eye by Medik8 Hydr8 Night Eye is a luxurious eye cream designed especially for use at night. It has been blended with super active vitamin A (retinol), an ingredient known for its anti-ageing benefits. It helps to improve the appearance of fine lines and wrinkles, as well as providing intense hydration and protection to the delicate skin around the eye. www.medik8.com.au 2. Charlottes Magic Cream by Charlotte Tilbury A break-through, multi-tasking ingredient, the BioNymph Peptide Complex, fights the ageing process on all fronts: it stimulates collagen production and cell energy and fights free radicals, to reduce the appearance of wrinkles and smooth the skin. A hyaluronic acid booster called Sodium Hyaluronate floods skin with moisture, re-plumping the skin. www.charlottetilbury.com/uk/ 3. Radiance DNA Hand Cream by Mesoestetic® radiance DNA anti-aging hand cream has been specifically designed to regenerate, repair and deeply moisturize hands, restoring comfort and softness. Enhances a global anti-aging action, to protect skin from environmental aggressions (UV, sudden change in temperature, etc.) and helps delay appearance of wrinkles and dark spots. www.advancedcosmeceuticals.com.au 4. Advanced Brightening Even Tone Serum by Elemis Elemis Advanced Brightening Even Tone Serum is a facial serum clinically proven to improve pigmentation in 28 days. The formula is contains daisy and pea extracts as well as encapsulated vitamin C to reduce the appearance of dark spots, age spots and existing imperfections, while minimising the formation of future pigmentation www.elemisaustralia.com.au 5.Youth EssentiA® Range by Environ With the launch of the new Youth EssentiA® Range from Environ, the desire to look younger for longer is
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now attainable by all. This premium skin care range helps women experience new levels of youthfulness. It assists in the improvement of skin’s overall appearance by reducing the visible signs of ageing and creating even, smoother and healthier looking skin. www.margifox.com.au/environ 6. New Triple Lipid Restore 2:4:2 by Skinceuticals The latest addition to their advanced portfolio, Triple Lipid Restore 2:4:2 is the result of the brand’s ground breaking research in Lipidomics, an emerging field studying lipids and their role in skin. Triple Lipid Restore 2:4:2 refills cellular lipids to help support natural skin repair and nourishment. This antiaging treatment restores fullness, resurfaces texture, and rediscovers radiance. www.advancedcosmeceuticals.com.au 7. Balancing Body Balm by ONNE Replenish, rehydrate and reinvigorate your skin every day with this powerful blend of coconut, cocoa butter and aloe vera. The nourishing balm contains Chamomile Flower (Certified Organic), Coconut Oil (Certified Organic) and Cocoa Butter (Certified Organic) to nourish the skin while providing powerful antioxidant, anti-inflammatory and antibacterial benefits to treat a myriad of skin condition including acne and eczema. www.onnebeauty.com 8. IntenC 20 Serum by Ultraderm Ultraderm IntenC Serum is a facial serum formulated to help increase skin radiance, collagen stimulation and skin hydration which results in a glowing, healthy complexion. It is formulated with 20 per cent L-ascorbic acid (Vitamin C) and hyaluronic acid www.ultraderm.com.au
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9. Certified Organic Teas by Pukka Tea lovers around the world know that Pukka makes a good cuppa’, but what about the incredible benefits its Certified Organic teas can provide for your skin? With a choice of three uplifting, cleansing, and detoxifying blends, not only packed with flavour but with skin cleansing benefits to boot, drink your way to improved skin health with Pukka. www.pukkaherbs.com.au 10. Redness Relief Primer SPF15 by Dermalogica Counteract telltale skin redness and balance skin tone with this soothing, translucent primer tinted with natural green botanical extracts. www.dermalogica.com.au 11. Pure Renewing Face Mask by Mesoestetic Mesoestetic’s new Pure Renewing Face Mask is an exfoliating and purifying facial mask for blemish-prone and seborrhoeic skin, designed for weekly use. The addition of inert pellets to the exclusive m.acne complex™ provides mechanical exfoliation and cellular renewal for optimum control of oily or blemish-prone skin. www.advancedcosmeceuticals.com.au
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12. Ultra B2 Micellar Solution by Ultraceuticals This ingenious no rinse Ultra B2 Micellar Solution cleanser which cleanses, hydrates and soothes, utilises ‘micelles’ which act as gentle magnets to capture dirt, excess sebum and make-up without stripping the skin. The superior feature of the Ultra B2 Micellar Solution feature is its B2 Technology (Vitamin B3 and Provitamin B5). These powerful moisturising ingredients along with Allantoin help to soothe, condition and hydrate, while Cucumber Extract works to refresh the skin. www.ultraceuticals.com
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WOULD YOU LIKE SOME ‘RESPONSIBILITY’ WITH THAT? By Julie Cross
It is like we can’t say it any more…. It is like if we do we will offend or hurt somebody, it is like it is now taboo. What am I talking about? Well, I am talking about ‘responsibility’. Whatever ever happened to ‘taking responsibility? It seems it has become so much more fashionable to blame somebody else for our situation, our moods, our energy, our luck and our life. It is like the question is no longer allowed to be asked; the question being, “What have I done to contribute to this situation?”… And “What could I now choose to do differently to achieve a better result?” And what empowering questions they are, how empowering to know that a decision I make today can change my path, change my energy, change what I attract into my life and change how I feel about myself. How empowering to know that my life is in my control. OK, maybe not all of it, but so much of it is. It is like we choose focus on the bits that aren’t in our control and talk about that rather than focusing on what is in our control. Let me explain… You chose your job. Yes you did. Nobody ‘makes’ us do what we do every day. It is a conscious choice to go there every day and do it. So, when somebody asks how your work is the answer has to be, ‘Great!’… Because I consciously choose to do it each day. Now, there will be moments that aren’t great, but that is life and you get to also choose how you handle and move through those moments. Now, at this point some people will start to roll there eyes and say… well some people are trapped in their jobs because they have bills to pay even if it is not a job they really like. Well, yes, true, we do have to pay the bills and we also have some choice how big those bills are, how much we spend on ‘stuff’, how big a house we get and how luxurious our car is and how many holidays we have in a year. Choices. And let us be thankful we have a job that gives us the opportunity for all of that and when we take THAT attitude and energy to the job we choose to go to every day I can promise you opportunities open up for us. Focus on what you have got and you get more of what you want. Oh, yes they do.
will never be able to control what everybody says about you and to you; you can only ever control how you ‘react’ to what they say. Responsibility actually means, having the ‘ability to respond’. So you can either respond by being in a bad mood all day or you can respond by hearing it, feeling it and then letting it go and choosing to make the day great… because it is your day, your life and your energy! And I know for sure life feels better and I attract better things when I am in a good feeling place. So, why wouldn’t I take myself there at every opportunity I get? That’s empowering. And how about our health. I mean maybe the reason that we have put on weight and we are not at our healthiest is because we ate too much of the wrong foods? Maybe the reason we are unfit was simply because we didn’t get out of bed to go for a walk, but instead made a choice to sleep in? Maybe the reason we have so many credit card bills was that we simply spent way too much money? And we can fix that! Now, I do understand why people avoid taking responsibility. The reason I understand is because I have been there many times myself. You see when you have to sit with yourself and reflect and ask that question, “What have I done to contribute to this situation?”, it may mean that it brings up some shame… shame that you let it get to this, some anger, some sadness, some pity and some self shaming… I get that I have been there. Well stop right there. You are not bad because you got off track, you are not hopeless or worthless, you are simply human! When we were learning to walk we all tripped and fell and then we simply kept getting back up until we got it. We hurt ourselves, we bumped our heads, we stumbled and tumbled and cried and tried… and on we went until we did it. As adults we will still tumble with bad decisions, stumble over a lack of discipline and hurt ourselves as we trip over a lack of responsibility… but YOU HAVE GOT THIS! You just need to be honest with yourself, be kind to yourself, empower up, take responsibility and get back up like you know how to do. Get back up stronger and wiser and sometimes taking another direction but keep getting back up, because I know you can and the view is worth it!
How about our responsibility around our moods? Say you went to work feeling great and then you had a client who was really rude to you and upset you and perhaps put you in a bad mood. This happened at 9am. How is your energy at 10am? Are you still in a bad mood? Are you still talking about that nasty client that put in you a bad mood at 9am? What about at 11am when another team member comes to work… do you follow them into the back room and tell them about the client at 9am that really upset you and put you in a bad mood. I mean what did she do… drive you to the bad mood place and drop you off? Can I suggest to you that if you are still in a bad mood at 11am you are now choosing to be!
So, the next time we aren’t ‘feeling’ like things are going our way and we are feeling down, unhappy, frustrated or angry about something…. Before we start blaming the economy, the government, our partners, our team, our boss or the universe… simply take a deep breath and ask yourself, “What have I don’t to contribute to this situation? “What could I now do to change it or make it better”… and then do that.
I believe our responsibility in this situation is simply this. You
Sparkle on!
Here is life… now would you like some responsibility with that? I sure would because that is an empowering place to live a great life from!
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Dealing with Different
GENERATIONS AT WORK By Stacey Ashley
Today, we have an unprecedented number of five generations making up our workplaces. With the huge differences in their upbringing, familiarity with current technology and the massive amount of change and information to deal with, the reality is that we are part of a group of diverse and complex group of people. So how do you get the best out of such a mix of different generations? In order to bring out the best of your employees, I have highlighted some of the key generational differences to watch out for. If you employee a baby boomer, the chances are that they will prefer a more ‘command and control’ style of leadership which is primarily task orientated. Baby boomers prefer to get results rather than worrying about ‘way we get results’. Therefore, in order to bring out the best of this 66
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generation, them.
always provide clear direction to
Leadership in the Gen X period however, was all about ensuring that people felt rewarded. Gen X Staff gained promotion earlier but also worked longer hours, which led to more stress and anxiety. The Gen X staff member therefore will also focus on getting results. It may seem that they understand staff and their needs but deep down their main priority will be getting the task done.
These days, we are seeing an increasing amount of Gen Y in the work place. This generation appreciate collaboration and working for the great good. When managing a Gen Y, use a more gentle coaching approach and invite them into conversations. Gen Y like to be connected with on a deeper level and if they feel their values are aligned to your business, they can be fabulous employees and just get on with it! However, this approach can be quite confusing for the two
earlier generations who are looking for direction and clear measure of outcomes.
question and challenge so they understand the implications before they begin.
Considering this, if a Baby Boomer Manager says to a Gen Y “We need to finish this project’, the Gen Y is more likely to question why it needs to be done in the first place!
Gen Y will use as many communication channels as they have to hand, and all of them at once. They want immediate responses and if they don’t get a response through one channel will resort to another one. This can be confusing and frustrating for earlier generations.
Therefore, to lead Gen Y effectively you need to discover what energises them to do their best work and then ask them to contribute. The environment that brings out the best in Gen Y needs to cultivate advocacy, continuous improvement, and innovation in order for Gen Y to thrive. Also it’s important to consider the different types of communication each generation may prefer. Baby Boomers may not be as technology savvy as Gen Y so may prefer clear and direct communication through a small number of channels. When communicating with Gen X , keep in mind they are often mindful of status and like to make sure they have covered any risk to themselves. Therefore, verbal communication followed up with written is their preference. They will also
Recognising that each of the generations have different motivators is another key to leading and working with them. The information the people around you need so they can understand what makes a task or project important will be different. For Baby Boomers if the boss wants it that makes it important. For Gen X if it contributes to the bottom line, my performance, my team’s performance that makes it important. For Gen Y if it makes a difference, that makes it important. As Gen X and Y move up the leadership ladder ‘How things are done” is becoming more important, not just “what is done”. There is recognition that people are the key to the success of any organisation and that to bring out the best in people you need to create the organisational environment and opportunities for
people to thrive in. Mentoring and coaching as leadership approaches are more effective and becoming more widely spread. These are recognised as some of the most effective ways to both transfer knowledge, mentoring, and develop talent, coaching, while creating clear accountability in individuals and promoting continuous improvement. Fundamentally, you need to adapt your approach to support the individuals in your team. Stacey Ashley is the Managing Director of Ashley Coaching & Consulting and works with organisations and executives in the fields of leadership development and Executive Coaching. She is passionate about leading and facilitating great change, enabling people to be their best, to become true leaders, and create extraordinary results for themselves and their organisations. www.ashleycoaching.com.au Beauty Biz Year 9 Issue 4
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PERCEPTION IS FACT! By Justin Herald
As business owners we can tend to fall into a big trap when we assume our customers will accept our word that our service is excellent and better than every body else’s. The whole area of brand perception really needs to be understood better these days. You see, just because you say it, doesn’t mean I (as the customer) will believe it. I need to try it out before I will take your word for it. Why? Simple, because I along with every other customer or consumer out there have been feed the whole “we look after our customers” line so many times that we just don’t believe it any more. What a lot of businesses do is they make a mistake in assuming that they can change someone’s perception by using fancy marketing ploys. You see my perception of your service and your business will become fact in my head. If you say you care about me in your advertising and I then experience the opposite, then all of that money spent on attracting me to your business has gone down the drain. This is why it is so important why the owners or the managers of the business need to ensure they have their fingers on the customers pulse and not on what they want the customer to believe. You need to make sure you see what the customer sees and experience what the customer experiences. When was the last time you had a real hard and thorough look at how your staff are servicing your clients and what the reaction of that service is from your customer’s perspective? Too many times we just assume everything is 68
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going well if we don’t get any negative feedback from the customer. But the customer has choice these days in taking their business elsewhere, so most of the time you won’t even hear about a complaint as the customer will just leave and say nothing. The best way you can change your business to be in line with what your customers want is to listen to them. It costs you nothing! You need to understand what the perception of your business is in your customer’s eyes, or you will constantly miss the mark with them. You will spend a lot of wasted time and money on nothing. So what do you think you have to work on in your business? Are you too busy trying to get your customers to accept your brand of service as the way it is going to be, or are you open to listening to their perceptions of what they actually experience? Because don’t forget, the customer’s perception is now fact to them. It is your job to change their perception if it is a bad one, to one that is now positive. The only way you can do that is by understanding why they have the perception that they do. Let me explain. If your brand is all about vibrance, fun and class but the experience the
client actually gets is rushed, disconnected and impersonal, then your brand is perceived as incorrect from the client’s perspective hence solidifying that in their heads. That is why it is super important to constantly do a brand stock take to make sure what you are telling everyone you are is exactly what they receive. This can be done quite easily but make sure you look at all aspects and facets of your business. Your staff would be the greatest brand builders you have going for you but also can destroy your brand perception if something goes wrong. Do your staff know exactly what your brand stands for? Are they adding to the brand’s perception in a positive way, every day with every client? Just remember… The better the experience….. The better the referrals by your clients. Justin Herald is the Managing Director of ReferUs Pty Ltd, the easiest way to increase referrals into your business, he has written 8 International Best Selling books and speaks all over the world about business growth. www.Referus.com
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BUSINESS
STAYING SOLO & ON TRACK By Robert Gerrish & Sam Leader
‘The time you enjoy wasting is not wasted time’ - Bertrand Russell
Most solo ventures that crash land are forced to do so not as a result of a single spectacular disaster but as a consequence of a number of contributory factors. If unchecked, any one of these destructive factors has the potential to force the whole shebang into the shape of a pear. Its all to do with that thin line between love and hate. Both reside as close neighbours in life as they do in work. You can be loving your work one day, hating it the next. To stay in love with your business, you will need to stay on track. We will look at some ways to look after yourself and your business, so you can stay happy. Not to mention sane! 70
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CREATE SOME SPACE
Even with good strategies in place it can be hard to maintain the good, clear, creative headspace you need if your solo business is to stay close to your heart. So how can you be sure of always finding the mental capacity necessary to maintain and hone your business, particularly when things get seriously busy? The answer is to fully get to grips with your brain capacity, or personal bandwidth. The challenge here is to create some extra space between your ears by sweeping away any clutter that resides there.
WHAT WE MEAN BY ‘CLUTTER’
The clutter we are talking about is particularly toxic, as it is the kind which fails to even get out of your head and onto paper. It’s the junk that sits in your brain and bugs you at regular intervals. Keeping such clutter stored there is the equivalent of turning on a computer and launching every piece of software. Your computers processor won’t perform well in these circumstances and neither will yours. Ponder how liberated you’d feel if you removed the petty rubbish from your brain. How much extra bandwidth you would have, how much more effective you could be, how much more
energy you could put to use thinking about less trivial stuff. Here are some examples of the kind of clutter we’re talking about that you may not even realise is contributing to a problem: • You’ve got a box full of receipts you need to sort out • Your mobile phone is on the blink • Your desk is piled with papers • Your car needs a service • You’re overdue for a haircut • Every cupboard around you is full to bursting • You’ve made suck little contact with friends they must think you have left the country Have we touched any hot spots yet? Chances are we have. Scratch beneath the surface of a facade of procrastination and typically you will find an excess of clutter. What you need is to free up your creative mind from the shackles of this junk.
CALL IN THE (PERSONAL) AUDITORS
When it comes to looking at the bigger picture of your journey, a vision refresh is likely to be an annual exercise, although to stay truly connected with your work we suggest you also undertake a regular personal audit once every few months. In the land of the employed, people practically fall over themselves reviewing the performance of others. In Soloville this doesn’t happen and while that may appear to be worthy of major rejoicing it does carry some risk. Without a regular review of how you’re travelling ( as in you the person, not the business) it can be easy to slip into bad habits and fail to reap the personal satisfaction you have set your heart and eyes on. As a successful soloist you should be continually assessing you progress.
AVOID DISTRACTIONS
Before explaining this further we need to make an important distinction between distractions
“Like a sports coach, a professional business and/ or life coach is a partner who helps accelerate your results.” and diversions. It is perfectly fine to take part in diversions which help to keep you on top of your game. Without sufficient diversion you will become tired and lethargic, and susceptible to unhealthy distractions. The trick is to be prudent enough to judge the difference between healthy diversions and random distractions. Even if you have the balance thing down pat, distractions are a constant challenge. It is possible to pull yourself up by applying some good old-fashioned logic to the distraction you encounter. Ask yourself, “If I go off on this tangent or get involved in this conversation/start pondering the issue, where is it like to take me and is now the time to go there?’. This brand of mental ruthlessness will soon see you projecting a more focused persona that can dramatically stem the flow of distractions.
HIRE A COACH
Like a sports coach, a professional business and/ or life coach is a partner who helps accelerate your results. This is all about you: you’re the athlete and you’re the one winning the medals, while your coach cheers you on from the sidelines. Their job is to bring out the best in you.
As well as providing inspiration, coaches provide practical advice by helping you clarify or finetune your motivations. Typically they facilitate a system of reporting, self-exploration and goalsetting to improve your focus and awareness.
KEEP REVIEWING YOUR SKILLS
In the same way as creating a network or using a coach aids inspiration and focus, so too does professional development. This is the act of putting emphasis on the regular improvement of your professional skills and interests, so they are kept up to date. By so doing you’re effectively facing evolution or revolution headon, not hiding under the desk hoping it will pass. In the same way that a doctor or lawyer or judge has to maintain their position by study, course attendance or examination, so too each and every soloist should work to stay abreast of developments in their industry.
PROTECT YOUR ENERGY SOURCES
Soloists who can’t/won’t/don’t get away from their work every once in a while don’t have a business, they have a job. And a pretty crappy one at that! It is essential you show your job who’s boss by walking away from it once in a while. Failing to do so is by far the most common reason for soloists to veer off track. Without you, you have no business. It is very important to look after yourself because if you don’t your business will suffer and, worse, so will you. If you find it difficult to justify taking time away from your work when you’re busy, you may be labouring under the old assumption that leisure and play equates to idleness and ineffectiveness. Take inspiration from the Dalai Lama who’s quoted as saying, “I have so much to do today, I need to meditate twice as long to get it done.” Robert Gerrish & Sam Leader are authors of the successful book ‘Flying Solo - How to go it alone in business’. Beauty Biz Year 9 Issue 4
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IS YOUR BEAUTY SALON OR SPA ON THE NOSE? By Lisa Conway
First impressions count. Initial judgement forms within milliseconds, then sticks, colouring any newcomer’s perception of your salon or spa indefinitely. Get that first impression right and you’re off to a flying start. Get it wrong and you’re already two steps behind. Have you ever considered that a bad smell could be sabotaging your first impression?
Think about this scenario. You’ve done your planning. Your promotion to drive new prospects into your business is up and running. People are popping in to enquire about your offer and check you out a little closer.
need to have every box ticked. Reception area looking tasteful and spotless. Mood lighting. Soft music. Friendly greeting. But what about that offensive smell lurking in the air? Have you thought about that?
stand the nail technician smell or the wax pots or the tanning booth … or all three. Personally, I love all these smells. The one I struggle with is the laser – the smell of burnt hair can make me feel quite unwell.
They might ask you a question or two around the service and take a price menu away.
If your beauty salon is on the nose, that’s what your potential clients will notice and remember. And you’ll struggle to get them across the line to the next stage: making an appointment.
Most salon owners think they can’t remedy the smell factor and that clients just need to tolerate various smells as part of the service. In fact, the solution is often as simple and affordable as installing an exhaust fan in each treatment room.
This is a crucial point in your sales process. You
Over the years, I’ve heard people say they can’t
Maybe you think your salon comes up smelling
Exciting!
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cont’d on page 74
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BUSINESS
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like roses because no one has complained. But have you even asked? Odours, for some reason, are the one thing even your best friend might not mention unless you ask. In your business, your clients are the ones to ask for constructive criticism. Don’t leave “smell” off the list when seeking feedback. You work in this space every day, so your nose is probably conditioned to many of the odours that others find offensive. Next time, take notice of what you smell when you return to your salon after a few days away. You might think your team’s been lazy with the cleaning or the equipment. The fact is, those smells are probably always there; you’ve just adapted to them so you don’t notice them every day. Evil smells can emanate from all sorts of sources in your salon. What about those rubbish bins that didn’t get emptied last night or the carpets that are way past their use-by-date? You know what you need to do there. But what about a team member with bad breath or cigarette fingers? How do you address those smelly issues? I remember being a mystery shopper for a beauty salon. Although I enjoyed the facial and peel, I could smell that my therapist was a smoker. And that impression stuck with me. When I addressed it with her, she did the usual mint-popping BandAid fix. The cigarette smell was coming from her clothing. What people do in their unpaid break is none of my business. However, with enough time spent in one-to-one private team coaching/education sessions, you can get your team members to see it from the clients’ perspective. And if you can help them cut back their smoking during working hours you’ll be helping them improve their health, save money and be nicer to be around. It’s tough to address personal issues with your team but your business success relies on it. Approach it the same way you address everything else, privately and professionally. The less fuss you make the better. If you frame it with “I don’t know how to say this. I’m not sure you’re going to like this,” while holding a body posture with any tinge of cringe, you’ll end up with two embarrassed faces: yours and theirs. Try the Pat, Smack and Pat approach. It goes like this. 74
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“If your beauty salon is on the nose, that’s what your potential clients will notice and remember. And you’ll struggle to get them across the line to the next stage: making an appointment.” “I love X about you and also X, but a client mentioned to me that they could smell cigarettes on you. I think that’s something you can sort out. Perhaps you slipped up and forgot your toothbrush to brush your teeth after your break or would you like me to help you by making a few suggestions?” Then just wait to hear the response. What matters to you might not to another, so a reminder is always a good way to check in.
Sight and smell are our two strongest senses. When you get them right, you create a calmness and welcoming energy for your beauty space. When someone walks into your business and notices the beautiful décor and lovely fragrance, they create for themselves a strong positive feeling about you and your brand. It’s that feeling you’re after – a rock-solid first impression that has them thinking: Yes, I’d like to spend some time here. This is fantastic. I’ve chosen well and I’m glad to be here. It’s all about the experience, the feeling your beauty salon evokes because that’s what your client remembers long after they’ve paid for their treatment or service. Follow your nose. Track down and eliminate any nasty odours lurking in your salon and you’ll be one step closer to the sweet smell of success. For more salon wisdom, email me at lisa@ zingcoach.com.au, visit my website, find my video tips on YouTube or read my book The Naked Salon, an essential guide to time, team and money. And look out for my soon-to-be released follow-up title: Your Salon Team. www.zingcoach.com.au
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