Beauty Biz The Essential Business Guide for Salons and Spas
Year 9 Issue 6
COVER RECOVER Every treatment, Every skin, Every day
Cooling
Coverage
Recovery
Weightless and buildable
SPF30, probiotics and copper
Thermo-regulators balance
coverage blends seamlessly
peptides deliver potent
the effects of heat, redness
for an undetectable finish.
skin repair.
and itching.
COVER RECOVER Every treatment, Every skin, Every day For more information about this intensive cooling camouflage visit DermapenWorld.com
Beauty Biz
Make Up By Alana Mevissen, 2016 ABIA Make Up Artist of the Year
ABIA
EN T ONNORI LI W ES NE !!
Australian Beauty Industry Awards 2017
2017 CATEGORIES Beauty Therapist of the Year Make Up Artist of the Year
Best Tanning Salon/Service of the Year
NEW STATE CATEGORIES AUSTRALIAN & STATE SALON AWARDS Salons/Spas will enter in their State Category for:
State Salon/Spa Of the Year
State Salon/Spa Of the Year
(4 Treatment Rooms or Less)
(5 Treatment Rooms or More)
NSW/ACT | VIC/TAS/SA | QLD | WA/NT Based on judging scores, the 2 Australian Winners will be announced from the State Winners on the Gala Night.
Best Customer Care Award Best Marketing Award Best Salon Training Award Salon Team of the Year Best Men’s Grooming Service/Salon Hall of Fame (Nominated) Salon Manager/Coordinator of the Year Business Director Owner of the Year Educator of the Year (Individual) Educator of the Year (Organisation) Wholesaler of the Year (Voted) Cosmetic Tattooist of the Year
IMPORTANT DATES ONLINE ENTRY OPEN Thursday 12th January 2017
FINALISTS ANNOUNCED Monday 5th June 2017
CLOSING DATE FOR ENTRIES Monday 17th April 2017
GALA AWARDS DINNER Sunday 27th August 2017
THE BENCHMARK OF BUSINESS EXCELLENCE
www.australianbeautyindustryawards.com.au
by
B E A U T Y
ON THE COVER 14-15 Cover RecoverTM PostOperative Camoflage – Dermapen & DP Dermaceuticals
CON TENTS
VER RECOVER
eatment, Every skin, Every day
REGULARS 06 Editors Letter 08-12 Industry News 54-55 Beauty Shop
DERMAL 16-17 Botanical Beauty By Nicole O’Sullivan 18-19 Skin Deeper By Nicholas Micallef 20-22 Setting things straight about Silicone By Andrew R. Christie 24 What is a Dermal Clinician?
MEDI & AESTETICS 26-27 Patient Comfort, Not a Luxury By Michael Greenspan 28-29 Vitamin Drip Therapy 30 Botox Parties, Right or Wrong?
FEATURE 32 The Ultimate Beauty House 34 Balancing Act By Liz Giovas
PROFILE 36-37 Kick Start your Own Business with Silk 38-39 Bestow Beauty – A Holistic Approach to Beauty 40-41 Bringing Fashion to the Beauty Industry 42-43 Julia Mann & Lash Tribe
EVENTS 44 The Power of Pink 46 Exciting changes announced for Hair & Beauty Expos in Australia
MAKEUP 48 Kylie’s Professional Hits the Sunshine Coast
NAILS 50 Sitting Pretty
TANNING 52 Gold Coast Salon takes out Eco Award 52 Naked Tan Revolutionises the Tanning Industry Once Again
Recovery
Cooling
SPF30, probiotics and copper
Thermo-regulators balance
peptides deliver potent
the effects of heat, redness
skin repair.
and itching.
BUSINESS 56-57 The Future of Freelancing 58-59 The Benefits of Mentoring Programs By Carlie Spencer 60-62 Power to the People By Jeffrey Ten 64-65 Intention Seeking, Do Vision Boards really work? By Lisa Conway
BLOG SPOT 66 The Movie that is YOUR Life By Julie Cross
www.dermapenworld.com
about this intensive cooling camouflage visit DermapenWorld.com
W E N
Wax Pro
1000
P R O F E S SI O N A L
INCLUDES
1Litre INSERT
1Litre
Wax Heater • High performance heating system • Variable temperature control • Suitable for all wax types
• Easy fit drip ring – easy clean • Includes 1litre insert
Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia
Beauty Biz PUBLISHER
Linda Woodhead linda@mochapublishing.com.au
Editors Editors Note
EDITOR
April Jones april@mochapublishing.com.au
ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au
ART DIRECTOR
Kellie Woodhead kellie@mochapublishing.com.au
ADMINISTRATION
Jess Richmond jess@mochapublishing.com.au
CONTRIBUTORS April Jones Nicole O’Sullivan Nicholas Micallef Andrew R. Christie Michael Greenspan Carlie Spencer Jeffrey Ten Lisa Conway Julie Cross
OFFICE
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au
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PUBLISHED BY mocha publishing
PUBLISHERS OF
HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2016 mocha publishing All rights reserved.
Welcome to the end of the year! Its been a very exciting month talking with both our readers, contributors and advertisers - there is so much knowledge and passion out there that I am constantly blown away by what a fantastic industry, we all get to be part of. Business has been a huge focus this year in the mag and we are lucky enough to have some fantastic insights from Lisa Conway, Julie Cross and the NSW Premier’s Department along with a strong focus on dermal with 2016 ABIA Individual Educator of the Year, Andrew Christie who continues to educate and inspire worldwide. Education has always been a big focus in Beauty Biz and has flourished this year with a great piece on IV Therapy and Numbing Agents this month. Another piece that I am excited to bring you is in our nails section and is based on therapist’s positioning when performing treatments such as manicure and pedicures. Learn how to avoid repetitive stress and look after our own bodies, not just those that we are treating! We have enjoyed participating in and bringing you the highlights from beauty expo events throughout the year and are excited to bring you the updated schedule and news about next years changes. For the Sydney Beauty Expo, this will include the move back to Darling Harbour, a revamped International Convention Centre and a new format and move for Salon Melbourne, renamed back to Beauty Expo, which I am looking forward to. Big news for our very own Australian Beauty Industry Awards for next year, with the move to accepting online entries only. We have recently established this with our hair Industry awards and it has proved to be hugely successful. The Entry online platform will be open in January so stay tuned for more updates and become a fan of the Australian Beauty Industry Awards and Beauty Biz Facebook pages. Please do remember that if you have something educational, dermal, business or just plain fantastic to share with the world via our magazine we would love to hear about it Enjoy the issue and I wish you all a very merry Christmas and look forward to a happy, healthy and beautiful 2017! May your tills ring full, your Christmas packs jump of the shelves and your feet hold up throughout!
Many thanks
April April Jones Editor
COVER RECOVER Every treatment, Every skin, Every day
Coverage
Recovery
Cooling
Weightless and buildable
SPF30, probiotics and copper
Thermo-regulators balance
coverage blends seamlessly
peptides deliver potent
the effects of heat, redness
for an undetectable finish.
skin repair.
and itching.
For more information about this intensive cooling camouflage visit DermapenWorld.com
Makeup Ar:st: Dana Abimosleh | Hair & Colour: Cherie Falco | Photographer: Karla Majnaric | Stylist: Zena Najjar | Salon: Kinky Curly Straight
IND US TRY NEWS
Melbourne’s Crave Agency ReLaunches as Bernard Gueit Studios Bernard Gueit Studios. Formerly Crave Agency, the two Gueit brothers, Andrew & Bernard have gone back to their roots of photography and production and are looking to immerse themselves further into the hair & beauty industries for collection shoots, campaign work, product look books, brand campaigns etc. The brothers have worked with and produced beautiful photographic work for industry names such as L’Oréal Professional, Redken, Xiang Hair, Tracey Hughes, MATRIX, Price Attack, Amazing Hair and MODELROCK, ensuring Bernard Gueit Studios has become a destination for creative exchange and realisation.
www.bernardgueitstudios.com
Caronlab and CIDESCO Australia Partner Up Caronlab have joined forces with the beauty industry’s leading membership organisation, CIDESCO Australia. The partnership is set to enhance the professional development and exchange of information, particularly for students; to offer the best possible start to a career in beauty. CIDESCO is the world’s largest international beauty therapy association and is represented by leading schools and colleges of the world in over 33 countries, across 5 continents.
www.caronlab.com.au
Dermalux WINS ‘Treatment of the Year 2016’ for 4th Consecutive Year Dermalux® has once again won ‘Treatment of the Year’ at the prestigious 2016 Aesthetics Awards. In addition to this amazing accolade, Dermalux were also commended in the ‘Best Treatment Partner’ category. This exciting win continues a four-year winning streak at the London-based awards where the LED treatment won ‘Best New Treatment 2013’, and ‘Treatment of the Year’ in 2014 and 2015.
www.dermaluxled.com.au
Endota Launch Instagram Spa Comp WHO: endota spa WHAT: endota spa Instagram Competition - endota spa are giving 1 of their Instagram followers the chance to win an all-day spa experience by posting their endota spa Christmas haul and hashtaging #loveendota ( Prize Value $550) WHEN: 1st – 24th of December 2016 WHERE: Instagram only - @endotaspa #loveendota #endotaspa #mybestme
Ultraceuticals Symposium 2016 Ultraceuticals have just wrapped up the final leg last week after touring Sydney, Auckland, Adelaide, Perth, Brisbane and Melbourne. The Symposium roadshow was created to reignite the passion their clinics have for the brand and remind them about what makes Ultraceuticals stand out from their competitors: real skincare, real results using efficacious pure ingredients and a scientific approach. The Ultraceuticals Symposium was also the ideal platform to launch their greatly anticipated, UltraAcademy and UltraConsult modules to valued clinics. These modules are the first of its kind in Australia, making Ultraceuticals an industry leader in education and training.
www.ultraceuticals.com.au
Ultraceuticals awarded ‘Best Anti Ageing Product’ at My Face My Body Awards 2016 Ultraceuticals Australia was recognised for their cutting edge technology for anti ageing after being awarded ‘Best Anti Ageing Product’ for the Ultra Brightening Serum on Saturday 26th November at My Face My Body Awards. Founder, Dr Heber said: “We are thrilled to be recognised in this category as it’s more than just a popularity contest, but a credible category based on our extensive panel testing and delivering real visible results to our customers. Ultraceuticals Australia was awarded ‘Cosmeceutical Range of the Year’ at the My Face My Body Awards 2015
www.ultraceuticals.com.au
Latest Anti-Ageing Duo raining the bar Sydney, Australia: With the end-of-year party season upon us, the quest for the latest in fast, effective facial skin rejuvenation begins for many women and men alike. Two of the best ways for quickly turning back the clock on ageing skin are meso-gliding and platelet rich plasma (PRP), according Rita Porecca, founder of Cosmedic Professionals (www.cosmedicprofessionals.com.au) and Managing Director of the Sydney Permanent Make-up Centre (www.spmuc.com.au). These two medically endorsed beauty treatments can successfully be combined for maximum results in a matter of weeks.
www.cosmedicprofessionals.com.au/
Lady Lash Wins at Lash Championships 2016!
Lady Lash Australia are thrilled to announce that three of our lash stylists won awards at the prestigious Australian & NZ 2016 Lash Championships! The competition was held in June this year, and judged online by a number of renowned lash experts including Rachel Bridges, Pixie and judges from sponsors Enchanted Spa and Lashworx. Competing in various levels of Volume and Classic eyelash extension application, Grace took out 1st and Nicole 3rd place in the Advanced 4D+ Volume Category, whilst Lady Lash Director Charlotte received the Sponsor’s Choice Award for her entry in the creative category, where the theme was ‘enchanted’
charlotte@ladylash.com.au
refectocil.com.au
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Beauro Booking App Beauro is a platform that allows local hair and beauty businesses list their venue for free and customers can find, book and pay for their appointments at the listed salons via the app. Beauro is great for any salon in the hair, beauty and wellness industry that is looking to reach new clients and keep them coming back. The beauty of Beauro is that the salon gets exposed to thousands of customers completely for free, only paying a small commission fee when Beauro actually generates a new customer for the salon.
www.beauroapp.com
L’Oréal Australia announces majority female Executive Committee L’Oréal Australia is delighted to announce that for the first time, their Executive Committee is majority female. The team which leads a workforce of 1,500 employees across the country, now comprises seven females and four males. The group of talented female leaders includes the Director of Operations, Chief Financial Officer, General Manager of IT and General Manager of the Luxury Division. For over 100 years the L’Oréal Group has been passionate about building the confidence of women through its mission, Beauty for All. This is just as important internally and with a focus on developing workplace practices and policies which support women to develop their careers, the business has embedded strong female leaders who are positive roles models for all employees, as well as the broader community.
www.loreal.com
Lutronic introduces its latest revolution Lasemd™ by Lutronic is a cutting edge Cosmeceutical Delivery System (CDS) that combines a sophisticated laser system with Lasemd’s exclusive line of cosmeceuticals (Lasemd ampoules). This combined system is engineered to ensure the cosmeceutical serums easily penetrate deep into the skin. To guarantee absolute freshness and maximum efficacy of the Lasemd serums, the active ingredients are kept separately and only mixed in the Lasemd incubator shortly before being infused. The concept of Lasemd™ is to provide an ideal environment for cosmeceuticals to be absorbed into the skin via multiple micro channels, created by the Thulium laser. This process delivers active ingredients efficiently and directly into the dermis.
www.advancedcosmeceuticals.com.au
M E R R Y T R A I N I N G C H R I S T M A S
T H E FKREO Y TO SUCCESS IN 2017 M BELMACIL & ELLEEBANA Ex-Import Niche Products brings you a trusted team with over 50 years combined Belmacil & Elleebana would like to thank all our loyal distributors, clients, students and experience in delivering innovative products, latest trends, award winning services and industry colleagues all around the world for their amazing support throughout 2016! training to the Australian and New Zealand beauty and hair industry.
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We wish you and your families a safe and wonderful Christmas and a successful year o u r in 20 1 7 Belmacil S a l o n& Elleebana Tr a i n i nare g extremely Schedu l e a t to w have w w.contributed b e l m a c to i l .the com ahead 2017. honoured world’s leading Lash & Brow events this year and 2017 promises to bring a lot more. To view our 2017 training schedule visit www.elleebana.com or check out @elleebana on instagram to see new things coming in 2017!
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COVER STORY
COVER RECOVER™ POST-OPERATIVE COVER RECOVER CAMOUFLAGE
Cover Recover’s versatility is more than just medical camouflage. As an everyday product, it delivers SPF, moisture protection, skin correction and coverage in one. Offering a global approach following any procedure, Cover Recover™ by DP Dermaceuticals™ is for EVERY TREATMENT, EVERY SKIN, EVERY DAY.
Whilst mineral make-up paved the way for post
procedure coverage in the 1970s, its benefits however were essentially limited to concealment. Although many formulas touted the presence of ‘zinc’ to offer healing Every capabilities, the reality was entirely different. The zinc oxide contained in formulas as an opaquifying and sunscreen agent provided little corrective care for volatile post-operative conditions. Its molecular weight was simply too big.
Bio-compatible vitamins C and A saturate compromised conditions, encouraging rapid rebuilding and controlled proliferation. Like a ‘Band-Aid’ for your face, Cover Recover protects like no other.
treatment, Every skin, Every day
Containing a broadspectrum, mineral-hybrid SPF 30, Cover Recover may be applied immediately following any aesthetic or minor surgical procedure including microdermabrasion, skin needling, threads, injectables, laser, IPL and peels. The exclusive rolling formula glides effortlessly and evenly over the skin Inspired by technology developed by the to deliver a weightless and undetectable film. Available Sorbonne University Hospital Burns Unit in Paris, in 8 shades, self-adjusting iron oxide pigments Cover Recover revolutionises the concept of corrective (embellished with mica), blend invisibly to suit all skin camouflage to nurture post-procedure conditions tones and all skin colours. The buildable, tattoo-covering ravished by inflammation, redness, discomfort and heat. coverage may be customised for an always-natural Developed by chemists and wound care professionals, effect. Silica promotes a demi-matte finish to exactly Cover Recover creates its own new category as an Inspired by technology developed by the phospholipid complexes biomimetically replicate The non-comedogenic formula promotes such replicate the look of real skin. Imperfections, wounds, essential for post-operative care. Sorbonne University Hospital Burns Unit the intricate elements required for collagen intensive purity that Cover Recover may be slept acne and vegetable even pigmentation and rosacea in Paris, Cover Recover revolutionises and acid mantle formation. Including in. With long lasting wear, are the coverage does instantly disguised. Based on the same silicone system contained in the concept of corrective camouflage to protein (containing all 9 essential amino acids), not fade and remains colour-true for long-lasting sterile dressings (and applied toravished third degree burns), nurture post-procedure conditions jojoba esters and tocopherol, the skin’s dynamic complexion confidence. Applied simply with fingertips or a latex sponge, by breathable inflammation, redness, discomfort environment becomes nourished and fertilised. the liquid matrix envelopsand the skin in a heat. Developed by chemists and woundTheBio-compatible C andRecover A saturate Coverimparts Recover’s versatility and is more than just instantly a cooling lightweight, thermo-regulating shield. second skin vitamins Cover care professionals, Cover Recover creates compromised conditions, encouraging rapid medical camouflage. As an soothing sensation. This thermo-regulating everyday effect product, effect delivers instant complexion affinity reducing heat its own new category as an essential for rebuilding and controlledreleases proliferation. Like a it menthol delivers SPF, moisture protection, skin effervescent molecules to reduce and TEWL. The skin becomes sealed from infection and post-operative care. ‘Band-Aid’ for your face, Cover Recover protects correction and coverage in one. The doublethe discomfort produced by high heat and rednessenvironmental attack. A probiotic compound (derived like no other. barrelled airless pump reduces the risk of cross calm and balance are rapidly restored. Theeffortlessly nonfrom fermented fungi), further promotes a broad Based on the same silicone system contained contamination and travels with no comedogenic formula intensive purity spectrum anti-microbial action to degree prevent Containing the in sterile dressings (and applied to third a broadspectrum, mineral-hybrid riskpromotes of spillage orsuch leaking. The opaque polymer thatmay Cover be slept in. recyclable With long proliferation of harmful bacterium. burns), the breathable liquid matrix envelops SPF 30, Cover Recover be Recover applied may packaging is 100% andlasting ensures the wear, the coverage not fade and remains co-damaging the skin in a lightweight, thermo-regulating immediately following any aesthetic or minor does stability of active ingredients against shield. silicone The second skin effect delivers instantinfuse surgical microdermabrasion, heat and light. lour-true for long-lasting complexion confidence. Unique penetration enhancers a procedure including complexion affinity of reducing heatcopper and TEWL. skin and needling, threads, injectables, laser, IPL double complex patented peptides The skin becomes sealed from infection and and peels. The exclusive Cover rolling formula glides Offering isamore global approach following any Recover’s versatility than just medical activated adenosine triphosphate. The recruitment environmental attack. A probiotic compound effortlessly and evenly over the skin to deliver procedure, Cover Recover by DP Dermaceuticals camouflage. As an everyday product, it delivers SPF, of(derived regulated collagen and elastin production becomes from fermented fungi), further promotes a weightless and undetectable film. Available is for EVERY TREATMENT, EVERY SKIN, skin correction and coverage in strengthened supported. Molecularly a broadspectrumand anti-microbial action to prevent weighted in 8 shades, self-adjustingmoisture iron oxideprotection, pigments EVERY DAY. one. The double-barrelled airless pump reduces the hyaluron (HylaFuse™) (at a miniscule 900 (embellished KDa) douses the proliferation of harmful bacterium. with mica), blend invisibly to suit risk of The cross contamination and travels effortlessly including NMF and interstitial fluid to reactivate cell all receptors skin tonesand and all skin colours. buildable, “To discover DP Dermaceuticals™ of spillage or leaking. TheDermapen™, opaque polymer Unique silicone penetration enhancers infuse tattoo-covering may no be risk customised Cover Recover™, Dermapen promote increased communication. The risks of post- coverage with a double complex of patented copper peptides an always-natural effect. Silica promotes a recyclable Cryo™ andand Dermapen TattOff™ packaging is 100% ensures the stability inflammatory hyperpigmentation become forCoverage Cooling Recovery and activatedreduced. adenosine triphosphate. The demi-matte finish to exactly replicateingredients the look visit www.DermapenWorld.com of active against damaging heat and light. significantly
Whilst mineral make-up paved the way for post-procedure coverage in the 1970s, its benefits however were essentially limited to concealment. Although many formulas touted the presence of ‘zinc’ to offer healing capabilities, the reality was entirely different. The zinc oxide contained in formulas as an opaquifying and sunscreen agent provided little corrective care for volatile post-operative conditions. Its molecular weight was simply too big.
recruitment of regulated collagen and elastin of real skin. Imperfections, wounds, acne and Thermo-regulators balance probiotics and copper and buildable production becomes strengthened and supported. Weightless even pigmentation and rosaceaSPF30, are instantly Offering a global approach followingthe any procedure, Cover Recover’s unique protein and phospholipid effects of redness peptides deliver potent Molecularly weighted hyaluron (HylaFuse™)coverage disguised. Available at InSkin Cosmetics – heat, 02 9712 8188 blends seamlessly Cover Recover by DP Dermaceuticals is for EVERY complexes biomimetically replicate the intricate elements (at a miniscule 900 KDa) douses NMF and for an undetectable finish. and itching. skin repair. TREATMENT, EVERY SKIN, EVERY DAY. required and cell acidreceptors mantleand formation. interstitialfor fluidcollagen to reactivate AppliedIncluding simply with fingertips or a latex sponge, vegetable proteincommunication. (containing all essential amino acids), promote increased The9risks of Cover Recover instantly imparts a cooling and post-inflammatory soothing sensation. This thermo-regulating effect jojoba esters andhyperpigmentation tocopherol, the become skin’s dynamic significantly reduced. releases effervescent menthol molecules to environment becomes nourished and fertilised. reduce the discomfort produced by high heat and Cover Recover’s unique protein and redness - calm and balance are rapidly restored.
For more information about this intensive cooling camouflage visit DermapenWorld.com Available at InSkin Cosmetics – 02 9712 8188
COVER RECOVER COVER RECOVER Every treatment, Every skin, Every day Every treatment, Every skin, Every day
THERMO-REGULATORS COOL AND SOOTHE THERMO-REGULATORS COOL AND SOOTHE
PATENTED PEPTIDES RECOVER AND REGENERATE PATENTED PEPTIDES RECOVER AND REGENERATE
NATURAL OXIDES, WEIGHTLESS FLAWLESS COVERAGE NATURAL OXIDES, WEIGHTLESS FLAWLESS COVERAGE
ATP ENERGISES AND REVIVES ATP ENERGISES AND REVIVES
A A E E
C C
VITAMINS A, C AND E REBALANCE AND NORMALISE VITAMINS A, C AND E REBALANCE AND NORMALISE
SILICON MATRIX SYSTEM ENVELOPS AND PROTECTS SILICON MATRIX SYSTEM ENVELOPS AND PROTECTS
HYALURONIC ACID DRENCHES UNCTUOUS HYDRATION HYALURONIC ACID DRENCHES UNCTUOUS HYDRATION
PROBIOTICS DISINFECT AND STRENGTHEN PROBIOTICS DISINFECT AND STRENGTHEN
SS P P F 3 00 3
MINERALSUNSCREEN SUNSCREENREFLECTS REFLECTSRADIATION RADIATION MINERAL
Discover Dermapen, DP Dermaceuticals, Dermapen Cryo and Dermapen TattOff visit www.DermapenWorld.com Discover Dermapen, Dermapen,DP DPDermaceuticals, Dermaceuticals,Dermapen DermapenCryo Cryoand and Dermapen TattOff visit www.DermapenWorld.com Discover Dermapen TattOff visit www.DermapenWorld.com
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DERMAL
BOTANICAL BEAUTY By Nicole O’Sullivan
I am constantly in awe over the incredible healing properties of plants. I recently burned my hand while making an emulsion and after holding my hand under cold water for five minutes I grabbed my (unadulterated, pure, therapeutic grade) lavender essential oil – I poured it on my hand and for the next 20 minutes and after that alternated with aloe vera from my garden for approximately one hour. It was a very bad burn but it didn’t blister, my burn healed in about three days with a small amount of brown skin which peeled away with NO scarring. Plants are at the very foundation of modern medicine as we know it today – there are thousands of compounds and bio actives in plants extracted and used to manufacture pharmaceutical drugs or turned into herbal supplements or extracts. Unlike most pharmaceuticals herbal extracts are made with either the whole plant or a part of the 16
Beauty Biz Year 9 Issue 6
plant such as the leaves or roots making them a complex mix of bio actives working together synergistically rather than an isolated active. It is the synergy of actives in plants that is not so easily reproduced in a lab and gives them incredible healing properties. I would like to share with you a few of my favourite anti-ageing Botanical extracts.
ECHINACEA
Echinacea purpurea is a Native American Herb commonly called Purple Coneflower that belongs to the Compositae or Daisy family. It is best known and researched for stimulating the immune system. Echinacea is also antiinflammatory, vulnerary, lymphatic, antibacterial and antiviral. For hundreds of years, the American Plains Indians used it as an antiseptic, an analgesic, and to treat poisonous insect and snakebites, toothaches, sore throat, wounds and communicable diseases such as mumps,
smallpox, and measles. Topically today we use Echinacea for wounds, abrasions, skininfections, mouth ulcers, eczema, acne and psoriasis. The most exciting studies for those concerned about ageing is recent documented evidence from Italian Scientists showing that the polyphenols in echinacea protect skin from the free radical-induced degradation of collagen (oxidative damage) caused by solar radiation. So Echinacea is essential in the prevention and treatment of photo-damage of the skin by UVA/UVB radiation. Sun damaged collagen loses its elasticity and that shows on your face as wrinkles and roughness and at worst - pre cancerous growths. In this sunburnt country of ours photodamage is a concern to us all and this is why this amazing plant is at the top of my list.
LIQUORICE
Glycerrhiza glabra contains a variety of cosmecuetical compounds that among others
include glycyrrhizin, glabridin and liquirtin. Glycyrrhizin has an anti inflammatory action on the skin and is also the compound that gives liquorice its sweet taste which is 30 – 50 times sweeter than sugar. Liquorice has been shown in studies to reduce redness, swelling and itching significantly in people suffering from eczema/ dermititis. Glycrrhizin is also a penetration enhancer aiding in the delivery of precious active ingredients to the deeper layers of the skin where they can work more efficiently. Another of the active compounds in Liquorice is Glabridin a phytoestrogen which means it mimics oestrogen and oestrogen stimulates the body to make collagen and hyaluronic acid – both absolutely necessary to keep skin supple, hydrated and youthful, decreasing the depth of wrinkles and increasing the general tone and hydration of the skin. Glabridin also inhibits the activity of tyrosinase which is an enzyme that catalyses the production of melanin which is
responsible for the darkening of our skin when we are exposed to sunlight and presents in some people as age spots or hyperpigmentation. Liquorice also contains another active called liquirtin which is useful in the treatment of melasma a skin condition presenting with areas of dark skin discolouration. Liquirtin does not inhibit tyrosanase like Glabridin it uses a different mechanism completely to reduce pigmentation. Another incredibly beneficial herb for the treatment of photodamage presenting as hyper pigmentation which is one of the signs of ageing
GOTU KOLA
Centella Asciatica is in the same family as carrots and parsely. It grows wild in the wetlands of India, Japan, China, Indonesia and South Africa. Gotu Kola has long been an important herb in ancient Indian ( Ayurvedic)and Chinese Medicine in the treatment of wound healing, mental function and promoting longivity. Most signs of ageing can
be attributed to two things – a breakdown in the skins natural protective barrier and weakened collagen bundles. Gotu Kola has been shown to strengthen the dermis and increase skin cell regeneration of the epidermis. Stimulating blood vessel growth into connective tissue which in turn brings more nutrient rich blood into the skin necessary for collagen regeneration. Gotu Kola enhances the production of mucin, hyaluronic acid and chondroitin sulphate which are all required for connective tissue, skin, hair, nail, joint repair and growth. Because of its ability to accelerate the regeneration of skin cells and underlying connective tissue Gotu Kola has a lifting and tightening effect when used topically on the skin and what’s not to like about that. Nicole O’Sullivan dip. Nut., dip Bot Med., dip. Rem. Med., dip. Org. Skincare Formulator formulator owner Wildcrafted Organics www.wildcraftedorganics.com.au Beauty Biz Year 9 Issue 6
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DERMAL
SKIN DEEPER By Nicholas Micallef
Achieving beautiful skin is no longer confined to wearing makeup or applying anti-aging creams to hide or reverse the unkindly visible. At the same time, greater knowledge and urban lifestyles are encouraging consumers to have healthy skin at all times. The bottom line is “I want to feel and look good,” and, to do so, consumers seek to maintain hydrated luminous skin, protect it from external impurities such as pollution and get a gradual tan without the burn. Consumers are getting used to the idea of using preventative products at a young age to prolong youthfulness. Along with a more educated consumer comes a quest for a cleaner lifestyle, as well as a greater awareness of the use of chemicals in a number of products and a declining interest in unnatural tans and “roasted” skin. This is perhaps what is driving the beauty industry to align itself more proactively with 18
Beauty Biz Year 9 Issue 6
health care. Among the most dynamic beauty segments, particularly with skin care and sun care, is dermocos-metics. Going forward, this may be a detriment to remedial options, such as anti-agers, which are typically the purview of most cosmetics brands.
QUEST FOR PREVENTION
Prevention is proving to be a formidable source of growth in skin and sun care (F-1). Acnesufferers are already aware of the scarring damage caused by acne, the unsightly look of flaring eczema and the difficulty of reversing wrinkle formation caused by sunburns, dry skin and older age. Hence, consumers are getting used to the idea of using preventative products at a young age to prolong youthfulness.
It’s no wonder the shift is being driven by millennials, whose ultimate aim appears to be to quash the longer-term need for anti-agers. The result is a robust prospect in products that support skin maintenance—often with anti-aging benefits within—including face masks, cleansers and moisturizers.As a result, anti-agers, which remain solid at the moment, might eventually lose some of their spark, with strong activity coming from other skin care categories. When examining beauty dietary supplements and beauty-from-within sales, it is apparent, that this space remains Asia-centric. This scenario is boosting dermocos¬metics, and variants that embody similar characte¬ristics, such as health-alignment and the use of powerful natural
ingredients. Top skin care performers in the US, Avène, La Roche-Posay, Eucerin and Rodan + Fields have expanded at the same level or faster than the overall skin and sun care segments, which expanded at a 5% CAGR between 2010 and 2015. As a result, dermocos¬metics is witnessing new entrants such as Rodan + Fields, Murad and Cetaphil, which are looking to exploit opportunities in beauty’s prevention trend, as well as consumer demand for products endorsed and/or developed by dermatol¬ogists. Author Robin McGraw, founder and CEO of Robin McGraw Revelation, and boardcertified dermatol¬ogist, Dr. Jessica Wu, have collaborated to launch a luxury skin care range under the Robin McGraw Revelation brand. The launch reflects a broader trend of dermatologistdeveloped brands, which are chasing general dermocosmetic market demand. In other developments, Nestlé formed Nestlé Skin Health following the acquisition of Galderma. The group was established to lead the beautyhealthcare convergence, with product lines such as Cetaphil’s skin hydration and protection offerings for consumers with “troubled” skin. More recently, the company joined forces with Guthy-Renker to boost the non-prescription kits and treatments of the leading Proactiv brand.
DERMOCOSMETICS CAN SOLVE THE NUTRICOSMETICS PROBLEM
As nutricos¬metics struggle to take off beyond Asia Pacific, those with backing from credible high-equity dermocos¬metics brands stand the best chance of succeeding When examining beauty dietary supplements and beauty-from-within sales, it is apparent that this space remains Asia-centric, where
the idea that beauty is what you eat is rooted in local culture. In other regions, most notably North America, legislative constraints, consumer cynicism and a desire for instant visible results limit the segment’s growth.
cannot survive in isolation and need to be part of a broader regime that includes topical applications and a wider spectrum of health supplements.
When looking at the global total dietary supplements segment, which was valued at $54 billion in 2015, only 6% of sales were from beauty-positioned supplements. However, this portion rose to 8% in Western Europe and 9% in Asia Pacific. The lower global proportion is explained by the relatively limited availability of beauty supplements in developing markets.
Beauty-from-within food and beverages, positioned as beneficial healthy substitutes to food snacks and drinks, are another option for brands, especially as consumers may find ingesting pills less thrilling. However, that category remains niche, projected to generate $60.5 million in absolute gains globally between 2015 and 2020, led by the markets of Asia Pacific and Western Europe.
Consumer preference remains overwhel¬mingly for health-positioned supplements, which may include ingredients such as vitamin C that provide, but do not acknowledge, beauty benefits. While the state of our hair and skin reflects personal health, a “beauty” claim is often too “shallow” for the consumer, compared to a health claim— especially in an era when consumers demand tangible proof of efficacy. Dynamic brands such as Murad and Caudalie already sell their own supplements with a variety of benefits such as blemish control and antiwrinkle. One of the latest fads in nutricos¬metics is the wave of collagen-containing functional foods claiming to replace the collagen lost with aging. However, there are questions as to whether the collagen is actually absorbed by the body or reaches the skin in order to perform its function. Dermatol¬ogists’ opinions are mixed on the subject, and unfavourable ones tend to adversely impact consumer purchasing decisions. Seemingly, nutricos¬metics are bound to be the underdog within the wider beauty and nutraceu¬ticals industries for the foreseeable future. The tough reality is that nutricos¬metics
MAKING BEAUTY-FROMWITHIN WORK
A brand that is seemingly defying this scenario is Dirty Lemon, an Instagram-ready drinkable beauty range consisting of detox, energy, skin and hair, and sleep drinks. The brand boasts a strong beauty blogger backing for its pleasant taste, results and embodiment of a holistic approach to health, body and mind well-being. While the dominance of dietary supplements positioned for health benefits is expected to persist, beauty ingestibles find their strength in the equity of a stronger partner—dermocos¬metics. Dynamic brands such as Murad and Caudalie already sell their own supplements with a variety of benefits such as blemish control and antiwrinkle. Beauty supplements players without a presence in topical counterparts can enhance their prospects by co-branding with a dynamic skin care player to promote the supplements as part of an extended skin care regime. Nicholas Micallef is a senior beauty and personal care analyst for Euromonitor www.blog.euromonitor.com/
Beauty Biz Year 9 Issue 6
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DERMAL
SETTING THINGS STRAIGHT ABOUT SILICONE! By Andrew R. Christie
Silicone’s bad reputation for some reason began in the hairdressing industry where it has been claimed that the silicone found in hair conditioners ‘coated the hair’. Umm… I hate to break it to you, but that’s what a conditioner is supposed to do. That’s why it is called a ‘conditioner’. This ‘coating’ effect is achieved with the presence of any oil, fatty alcohol or fatty acid found in any conditioner’s formulation. It is not solely an attribute of silicones. One fascinating feature exclusive to silicone however is its ability to repel water. Not only does this make silicone a non-negotiable for straightening and de-frizzing products in the hair industry, it also makes it a nonnegotiable for the treatment of 2nd and 3rd degree skin burns in every major burns unit across the modern world. The hairdressing industry also claims that silicone therefore creates build-up on the hair shaft. Umm… yeah, of course it can if you don’t wash your hair and keep applying layers of conditioner all day. That’s why you use shampoo to clean the hair. This supposed ‘build-up’ is no different to the accumulation of sebum (natural hair oils), hairspray or styling product. The same example can be used in the beauty industry. If you never wash your face and keep layering moisturiser and make-up on your skin, you are going to get ‘build up’ too. What we need to ascertain however are the facts from fiction when it comes to silicone. I will let industry rumour mongers do what they best (saying silly and unsubstantiated claims) and this will let me do what I do best and that is skin and chemistry!
SILICA VERSUS SILICON VERSUS SILICONE
One of the biggest challenges for consumers and practitioners alike is differentiating between the various terms which all kinda look and sound a lot like ‘silicone’. Quite simply silicone, silica and silicone are three entirely different things despite the spelling similarities they may possess. This is despite further stupid rumours I have come 20
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across claiming the difference between silicon and silicone is merely Queen’s versus American English. Silicon is a naturally occurring element found on the periodic table. As an unreactive metalloid, silicon is the eighth most common chemical found in the universe. Silicon Valley in Southern California credits its name to this populous element as silicon is a necessary constituent for the manufacturing of electrical semi-conductor devices.
silica supplements are available in health-food stores. Silicea and silicea terra are merely forms of colloidal silica designed for easy oral administration.
As a standalone element, silicon is not used in the manufacturing of any cosmetic products such as skincare, haircare or make-up.
Coined in 1901 by scientists Kipping & Saunders, silicones or polymerized polysiloxanes (as the official correct term) are polymers (large molecules of repeated subunits) with repeating units of siloxane (alternating silicon, oxygen, carbon and hydrogen atoms). Polymers are formed via polymerization of small molecules (monomers) making their large molecular weight highly elastic and durable. Whilst silicone is synthetically manufactured its major chemical component however is still silicon.
Silicon dioxide (more commonly known as silica) is also a naturally occurring chemical. Its compound forms an oxide (O2) of silica (Si) thus creating SiO2. Silica is the major chemical component of sand, quartz crystal and glass.
For use in cosmetic chemistry, silicones are divided into two major categories: 1) Dimethicone (polydimethylsiloxane) 2) Cycolmethicone (declamethylcyclopentasiloxane)
Pharmaceutically, silica is used to promote a smooth consistency for powders, particularly for the manufacturing of tablets.
Such silicone compounds (and their derivatives) are used in over 80% of personal care products manufactured globally. This includes skincare, haircare, makeup and deodorants.
Cosmetically, silica plays a key role as a lightdiffusing, smoothing and absorbent agent, particularly in make-up products such as loose and pressed powders. Silica is also frequently used as a mild abrasive or exfoliating agent in topical scrubs and crystal microdermabrasion procedures. Systemically, silica is vital for the synthesis of glycosaminoglycan and collagen production. It is for this reason that so many ‘anti-ageing’
Whilst silicone is most commonly associated as a thickener, emollient and lubricant in cosmetic formulations its capabilities extend above and beyond just making your skin and hair feel smooth. Silicone’s track record for safety and durability extend into other industries beyond just personal grooming. Unlike plastic (which possesses a carbon backbone), silicone’s backbone of cont’d on page 22
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DERMAL
cont’d from page 20
silica and oxygen make it an excellent manufacturing material for food and drink storage containers. Silicone is also used in the production of contact lenses and for surgical implants for breast, pectoral and testicular augmentation. For those still not convinced about silicone’s safety, it’s use extends into ultimate ‘personal care’ with the manufacture of sex toys and many personal lubricants. Silicone in all of these instances is chemically inert, meaning it is highly stable and cannot leak, degrade or release gases.
SILICONE & TOPICAL SKIN CARE PRODUCTS
Silicone and its various forms have been safely used for over 60 years to provide immense versatility within cosmetic chemistry. Commonly used in serums, moisturisers, foundations, make-up primers and sunscreens, it creates a silky feel that rolls and glides effortlessly over the skin. This slip and spreadability enables superior blending particularly with pigmented make-up products such as foundation and concealer. Silicone polyethers deliver a sensation softness to water-based products. Unlike oils, silicone imparts a matte finish, it therefore reduces the feel of greasiness, weight and appearance of slick so often associated with plant and synthetic oils. Dimethicone is commonly used in lower percentages within formulations as a de-foaming agent. This not only prevents bubbles appearing when applying your serums and creams, but delivers chemical stability to ensure long shelf life and increased durability. Cyclomethicone serves as a superior penetration enhancer, delivering volatile active ingredients (such as peptides, retinoids and vitamin c) safely and efficiently though the acid mantle. Despite its emollient feel, silicones are not oils. Despite common myths (which will be discussed later), it is also impossible for silicone to clog, congest or irritate the skin. What creates further versatility and uniqueness is silicone’s ability to both repel water (as a waterproofing agent) but to also form an occlusive (but breathable second skin) to seal in moisture and to prevent water loss. This is one reason why silicone sheets are commonly used in hospital burn and surgical units to deliver rapid skin protection and repair. Furthermore, as silicone traps water so efficiently within the skin, it prevents the formation of scar tissue by promoting elasticity, pliability and flexibility during the repair process following trauma.
WHY FORMULATE COSMETIC PRODUCTS WITH SILICONE?
Low thermal conductivity Unlike oils, silicone cannot trap heat within 22
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the skin. This makes an excellent topical postoperative solution following laser, IPL, skin needling, radio frequency and surgical procedure. This also means silicone may be safely used to protect and seal skins with 1st, 2nd or 3rd degree burns. Low chemical reactivity Silicone delivers formulation stability ensuring compatibility between other active and nonactive ingredients. Low toxicity Silicone cannot and will not irritate, inflame or aggress the skin. Non-comedogenicity Silicone cannot and will not cause clogging, congestion or contribute to pimple or acne formation. Thermal stability Silicone does not go off or degrade in freezing or boiling temperatures. Products containing recommended amounts of silicone possess a significantly longer shelf-life than those without. Resistance to oxidation and ultra-violet radiation Whilst not a sunscreen or antioxidant by itself, silicone offers greater volatility than light, temperature or oxidation sensitive ingredients. Antimicrobial qualities Silicone does not support the growth of antimicrobials or bacterium and thus delivers greater formulation stability and durability without complicated preservation systems. Green solutions There are no reported harmful effects for organisms exposed to silicone in the environment. Silicone is recyclable and biodegrades easily.
PUTTING A SCIENTIFIC STOP TO THE SILICONE RUMOURS
In 1989 doctors James Fulton and Albert Kligman (the fathers of modern dermatology) published their Comedogenicity Scale clinical. Variations of this were repeated again during the 1990s. These clinicals assessed the comedogenic and irritant potential of over 200 commonly used cosmetic ingredients including silicones such as dimethicone and cyclomethicone. The results concluded that silicone and its forms cannot, will not, shall not and are scientifically guaranteed to not cause any clogging, congestion or irritation of the skin. Despite the many rumours, silicone physiologically cannot cause blackheads, pimples or acne. For those sceptics daring to debate the conclusions of these clinicals, Fulton and Kligman
are not only the fathers of modern dermatology, they were (until their deaths in 2010 and 2013 respectively) also the world’s foremost acne specialists.
SYNOPSIS OF COMMON SILICONES USED IN COSMETICS
• Dimethicone • Cyclomethicone • Amodimethicone • Cyclopentasiloxane • Cetearyl methicone • Cetyl dimethicone • Hexyl methicone • Stearyl methicone
Paris based, Andrew R. Christie is the Managing Director of Lipservice Consulting, world experts in technical writing and training manual content for the medical aesthetics market. An industry specialist with over 19 years’ experience, Andrew’s academic background is health science and chemistry. Andrew is currently completing his PhD in the USA. Having lectured as a skin and micro-needling expert in over 42 countries, Andrew has been invited as a key speaker at the AMWC (Monte Carlo), AMEC (Paris), CCR (London), NCD (Bucharest), MBC (Croatia), Cosmetic News (Opartja), ILM (Helsinki), AMCSA (Pretoria), SADPAS (Cape Town), AesTech (Auckland), Cosmetex (Gold Coast), ASAPs (Hobart) and the Paramedical Conference (Sydney). Andrew has also been a guest lecturer at the University Of Tehran (Tehran), VIC University (Melbourne) and the Royal Hayat Hospital (Kuwait City). Andrew has appeared on television (Aesthetic TV, Fashion TV) and in dozens of interviews across the world as a master-needler and authority on clinical aesthetics. As the Global Medical Trainer for Dermapenworld, Andrew is the author of Advanced Innovations With Dermapen. Andrew has also authored three other books on skin needling and written hundreds of articles for industry publications and journals. Andrew was recently awarded the ABIA Educator Of The Year and has trained over 40,000 practitioners globally. Ph 0405 145 514 andrew@lipserviceconsulting.com
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DERMAL
WHAT IS A DERMAL CLINICIAN? The Australian Society of Dermal Clinicians (ASDC) represents Dermal Clinicians that are dedicated to ethical and evidence based practice, as well as maintaining ongoing education. The ASDC is a collaborative network of members that are clinical practitioners, educators, academics, researchers and industry representatives or associates. The ASDC are advocates for the industry and consumers in maintaining standards in safety in all aspects of dermal practice. A Dermal Clinician and full member of the ASDC has a Bachelor of Health Science (Dermal Therapies) or equivalent. Dermal Clinicians specialise in the management of the skin in health and disease or damage to promote integrity and optimal function. A wholistic approach is undertaken whereby topical therapies as well as therapeutic interventions and clinical treatments may be prescribed. This also involves a thorough consultation incorporating medical conditions, medications and lifestyle factors as well as a detailed skin assessment. Dermal Clinicians are independent practitioners however they will often work interprofessionally and collaboratively with other specialists or health professionals to achieve optimal outcomes for clients. As such dermal clinicians can be found in a range of health care settings including private practice, outpatient and hospital settings, multidisciplinary clinics and primary health care providers. The scope of practice of Dermal Clinicians is defined by their education and training. To register as a Full Member and Dermal Clinician with the ASDC the minimum requirement is a Bachelor of Health Science (Dermal Therapy) or equivalent. The ASDC recognises that there are many practitioners, with varying levels of education, knowledge and skill particularly within the non-surgical cosmetic industry providing treatments. Many also utilise the title “Dermal Therapist”, “Skin Therapist” or “Dermal Clinician” which can be misleading or confusing for consumers and colleagues in the industry. As such the ASDC is developing a scope of practice guideline for consumers and the industry based on level of education and experience in dermal science and therapies to educate employers and consumers. The ASDC also provides the opportunity for practitioners within the industry without a Bachelor of Health Science (Dermal Therapy) Degree to join as Associate members as well as student memberships for those still studying programs related to Dermal Science and Therapies. The ASDC is in the process of industry 24
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accreditation and regulation. Presently only ASDC full members are eligible to become Registered Dermal Clinicians. Associate Members with approved training and experience may become Certified Dermal Therapists with the ASDC. It is however the aim of the ASDC to encourage and support all members of the industry to upskill and continue professional education to ensure optimal outcomes and safety for clients.
WHAT CAN DERMAL CLINICIANS TREAT?
Dermal Clinicians specialise in the management of the skin in health and disease or damage to promote integrity and optimal function. A wholistic approach is undertaken whereby topical therapies as well as therapeutic interventions and clinical treatments may be prescribed. This also involves a thorough consultation incorporating medical conditions, medications and lifestyle factors as well as a detailed skin assessment. Dermal Clinicians are independent practitioners however they will often work interprofessionally and collaboratively with other specialists or health professionals to achieve optimal outcomes for clients. Common conditions and diseases that are treated by Dermal Clincians include: Acne Rosacea Psoriasis Eczema and dermatitis Xerosis (excessively dry skin) Hyperkeratosis (thickened skin) Photodamage (sun damage) Pigmentary disorders and dyschromia (eg uneven pigment, brown spots) Intrinsic and extrinsic ageing (normal and premature ageing) Vascular disorders and conditions (e.g. birthmarks, telangiectasia/dilated capillaries, superficial spider veins on the face and body). Assisting with optimal wound repair for acute and chronic wounds. Scar management and minimisation. Excessive or unwanted pilosity (hair growth) Hyperhidrosis (excessive sweating) Oedema management Skin management associated with diabetes, arterial or venous insufficiency and disease. Lymphoedema Localised adiposity (localised fat deposits) Micro-pigmentation Tattoo removal
A Dermal Clinician with a 4 year Bachelor of Health Science (Dermal Therapies) degree is within their scope of practice to safely and effectively perform the following treatments and operate the following modalities: Laser and light based therapies (non-ablative and ablative) Class 3B Lasers (Low level Laser) LED (Light Emitting Diode) IPL (Intense Pulsed Light) Class 4 Lasers including modalities such as tattoo removal and Fractionated laser Electrotherapies Electroepilation (electrolysis, permanent hair removal) Electroporation, sonophoresis/iontophoresis (transdermal delivery of topical agents) Therapeutic ultrasound and direct current for wound repair Diathermy and electrocautery/electrodessication (for the treatment of benign skin lesions and dilated blood vessels) Manual Lymphatic Drainage Microdermabrasion Chemical Peels: Superficial light through to medium depth Collagen Induction Therapy (skin needling) Wound and scar management. The Australian Society of Dermal Clinicians (ASDC) is an exclusive organisation representing Dermal Clinicians and its Associated members, both nationally and internationally. For more information about the Australian Society of Dermal Clinicians visit www. www. dermalclinicians.com.au or call 0424 096 741 asdc@live.com.au
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MEDI & AESTETICS
PATIENT COMFORT, NOT A LUXURY By Michael Greenspan
Patient comfort should not be underestimated as a critical factor influencing the outcome and related patient satisfaction level associated with any cosmetic procedure, whether a botulinum toxin, filler, micro-needle, RF, fractional resurfacing laser or other paininducing superficial treatment. A painful experience is stressful for both physician and patient. Patients who perceive their experience as unreasonably or unnecessarily painful will, in all likelihood, neither return nor send referrals. As for the attending clinician, it may often be difficult to obtain a great technical injection while feeling pressure from a heightened patient in pain or to simply complete the procedure on a patient who is clearly uncomfortable and too agitated to remain still during the injections or other aesthetic procedure.
WHAT’S AVAILABLE?
There are currently a variety of alternatives. These options include topical preparations and injections as well as a few novel alternative treatments, such as chilling/ cooling devices (among others), in which case the devices are often unreasonably costly as compared to current standards. This discussion will focus on the options in topical anaesthesia, as they seem to remain the most practical, effective and reasonably affordable. The focus will be primarily regarding the advantages and disadvantages of prepared and compounded products, each of which has benefits and deficiencies. Topical anaesthetics are being widely used in numerous medical and surgical sub-specialties including dermatology, podiatry, nephrology (dialysis cannulation), cardiology (heart catheterisation), aesthetic dermatology and aesthetic surgery to name a few. They cause superficial loss of pain sensation after direct application. Their 26
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delivery and effectiveness can be enhanced by: increasing the drug concentration, lowering the melting point; by using physical and chemical permeation enhancers and lipid delivery vesicles. While using them, careful attention must be paid to their pharmacology, API concentration/dose, treatment surface area size, location and duration of application; age/ weight of the patient and possible subject contraindicated pre-existing conditions.
COMPOUNDED TOPICALS
Many clinics in the aesthetic community have used at one time or in some cases continue to occasionally use compounded products that have different concentrations of both amides and esters, primarily combinations of tetracaine, benzocaine, prilocaine and/or lidocaine. Typically, compounded products are applied for anywhere from 15 to 60 minutes. They are administered with or without occlusion (most often either Tegaderm or simple Saran Plastic Wrap) over the treatment area where applied. This process varies from practice to practice based on physician personal preference. Two standardized compounded products seemed to have gained the most popularity. These include: 20% benzocaine, 4% - 8% lidocaine and 2% - 4% tetracaine 7% - 10% of each of lidocaine and prilocaine or tetracaine with DMSO as the primary driver. When applied, these topical anaesthetics produce a mild to
moderate anaesthesia in about 15 to 45 minutes. Variations of these formulae are also available
TOXICITY
Toxicity from topical anaesthetics may result in seizures and respiratory distress. If this does not instill a healthy respect for these topical medications, there have also been case reports of methemoglobinemia following administration of topical anaesthetics. For these reasons it is imperative that clinics understand appropriate dosing standards as well as maximum safe total anaesthetic dosing parameters and the mitigating factors that may lead to adverse events. Typically, most topical anaesthetics are well tolerated when applied at appropriate concentrations/volumes, appropriate size treatment surface areas and in patients who do not have known contraindicated conditions such as severe renal or hepatic impairment or a familial predisposition to methemoglobinemia (a very rare condition affecting the oxygen carrying components in blood).
AVOIDING PRODUCT TOXICITY
The toxic quantity required depends on the concentrations of the anaesthetics contained. So as an example, unlike a 1% lidocaine with 1:100k of epinephrine injection, the amounts of product that are safe to use are somewhat variable and depend upon the manufacturing practices of the particular compounding pharmacy. Avoiding product toxicity requires a knowledge of the recommended maximal amounts and the mathematical ability to convert the concentrations (often given as a percentage) to mg/kg. This latter point may sound trivial, but if asked, my personal experience with this concept is that most of your colleagues will probably need to refer to a textbook for the proper conversions. Toxic levels of the various anaesthetics may be reached by applying large quantities of the drugs with high concentrations (and possibly included
“Anaesthesia may make the difference between a happy cosmetic patient who returns for additional treatments and one who reconsiders the prospect of a visit to your office as a less than pleasant experience.” DMSO as the driver) onto large areas of the body.
IMPROVING TOPICAL ANAESTHETIC EFFICACY
Contrary to popular belief the concentrations of a topical anaesthetics’ active ingredients are not the sole factor in determining the efficacy of the product. There are several factors that will determine the efficacy of a topical anaesthetic product, which include (among others): The thickness/hardness/dryness of the skin- thicker, drier, or harder epidermal skin will take longer to penetrate. However the use of abrading devices prior to the application of topical anaesthetics is contraindicated due to the potential to create raw skin that may increase deeper absorption and ultimately blood serum levels.
Natural patient skin oiliness and cleanlinessoily or otherwise obstructed skin may tend to repel anaesthetic creams - it may be necessary to remove particulate matter, cosmetic products and natural oil from skin prior to applying a topical anaesthetic for best outcome. The duration of application - too short a period and the anaesthetic has not had time to work, too long and it may have worn off before the treatment commences. Different anaesthetics will have a varied duration of peak efficacy therefore it is important to know the ‘Time Course’ (basically the onset and duration of action) of your products before using them. In instances where a client has just come from a cold environment the anaesthetic may seem to be less than adequately effective if sufficient time has not been allotted for the patient’s skin to warm up before the anaesthetic is applied. Application surface area - smaller areas may actually be easier to achieve effective anaesthesia than larger areas. If possible large areas should always be segmented and treated a small segment at a time in successive sessions with at least 24 hours between sessions, so as to reduce the risk of causing a toxic blood serum level that could occur when treating large area of skin even if you are using products containing low concentrations of anaesthetic.
CREATING PLEASURE, NOT PAIN
Anaesthesia may make the difference between a happy cosmetic patient who returns for additional treatments and one who reconsiders the prospect of a visit to your office as a less than pleasant experience. Those competitors who provide as close to pain free or very limited pain experience combined with satisfactory procedural outcomes may be also be those who develop the best relationships over time. Beauty Biz Year 9 Issue 6
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MEDI & AESTETICS
VITAMIN DRIP THERAPY
IV Vitamin therapy is a little known treatment that has started to filter through to our shores having been practiced for a couple of years successfully in both Europe and the US.
Regeneveda is one such clinic that provides advanced anti-ageing medicine and stem cell therapy in Chicago, NYC, and Beverly Hills for the prevention and treatment of diseases and skin disorders. Dr. Thom Lobe specialises in regenerative anti-ageing medicine, stem cell therapy, hormone replacement therapy, bioidentical hormone replacement therapy, functional medicine, and IV vitamin therapy.
WHAT IS INTRAVENOUS VITAMIN THERAPY?
No matter how well you think you eat, your body only benefits from about 8% of all the nutrients you consume. With intravenous (IV) vitamin therapy, as soon as your infusion starts, vitamins, minerals, and other nutrients are quickly circulated through your bloodstream and delivered to cells, where they are immediately available for use. It’s like “direct deposit”; in IV vitamin therapy, there is no waiting for the nutrients to clear the digestive system and the liver. Dr. Lobe understands how to diagnose critical deficiencies and design an individualised program to restore your nutritional balance and improve your health.
THE ADVANTAGES OF VITAMIN DRIP THERAPY
The main advantage of IV vitamin therapy is that the nutrients completely bypass the digestive system. Typically, vitamins and minerals are given orally and must be naturally processed by the stomach, liver, and intestines. The sad fact is that about 28
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8-10% of what you consume orally gets to the tissues that need it most. In order for nutrients to reach the cell and work effectively, they must be absorbed. Because of poor intestinal function, most people suffer from vitamin deficiencies. With IV Vitamin Treatment your nutritional balance and health will improve significantly.
LEAKY GUT SYNDROME
“No matter how well you think you eat, your body only benefits from about 8% of all the nutrients you consume.”
The sad fact is that little more than 8-10% of what you consume orally gets to the tissues that need it most. In order for nutrients to reach the cell and work effectively, they must be absorbed. That requires a healthy gut. The problem is that over the years, well intended people including our doctors and parents didn’t have a clue what damage some routine practices had on our bodies. Three practices in particular are among the major causes of a type of gut dysfunction that we call “Leaky Gut” Syndrome. When we were children with our sore throats, earaches and tonsillitis, our doctors put us on an antibiotic. That immediately changed the population of bacteria in our gut by throwing off our natural protective balance and set the state for years of future gut dysfunction. The second culprit is cows milk. It turns out that casein, the protein in cow’s milk, promotes immune dysfunction leading to autoimmune phenomena that are prominent in today’s population. Among the more common of these are adrenal dysfunction resulting in chronic fatigue, thyroiditis, leading to clinical hypothyroidism, fibromyalgia and many others. And, finally, gluten. There isn’t a baby boomer out there who never heard of Wonder Bread or something similar. It should more aptly be called “No Wonder (you ended up sick as an adult) Bread”. Gliadin, the major protein from wheat is a major allergen and sets up the gut for failure of proper absorption of essential nutrients that are needed to restore the body. When we think of gluten, we think of wheat. The facts however are that there exist close to 24 important antigens (foreign proteins that our immune systems can react negatively to) in the gluten family. Further more, the gluten free section of most stores rarely is truly gluten free. All these factors combined as well as the occasional disease process that results in inflammation of the gut, (entities such
as diverticulitis, inflammatory bowel disease and the like), impair the ability of the gut to properly absorb nutrients. In order for nutrients to get into the cells and do their job metabolism often takes place, so when the metabolic processes blocked, something that occurs naturally through your genetic programming, nutrient utilisation decreases, thus further impairing how nutrients get into the cell.
REPLENISH, REJUVENATE, REVIVE
The good news is that we can do something immediate and effective to measure and improve your nutritional status, function and looks. We begin by doing some basic testing of your metabolism and your intracellular or tissue nutrient composition. In most cases we also recommend testing your genes for patterns that block nutrient utilisation. From there we take a careful history of the problem and examine you for signs of nutrient deficiency, then we design a customised IV nutrition program specifically for the client. Why go through all the trouble? The facts are that while only a small fraction of what you consume orally is absorbed and utilized, 100% of the IV nutrients go directly into the cells where they can immediately go to work to make you feel better. Some of the many common problems that IV Vitamin therapy can address include: Chronic Fatigue Anxiety Headaches Resistant Infections Immune Deficiency Stress Sleep Disorders Fibromyalgia Mental Awareness Sports Proficiency and Stamina Atherosclerosis Anti-Aging IV Vitamin therapies are administered either as pushes or drips that can take several hours, so you will need to reserve sufficient time for treatments.
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MEDI & AESTETICS
BOTOX PARTIES Right or Wrong?
The Cosmetic Physicians College of Australasia (CPCA) is calling for the Medical Board of Australia (MBA) and the Therapeutic Goods Administration (TGA) to investigate claims made in a story published by News Corp recebntly, on Australians hosting ‘Botox parties’ involving alcohol and using illegally procured botulinium toxin (Botox™). The article references two separate parties; one in which the products used were procured from overseas providers, meaning they were procured illegally. Party goers were alleged to be under the influence of drinks and drugs, meaning informed consent is null and void, and there would have been no aftercare provided. The second group allegedly were given a consultation with a GP based in India via conference call. Unless the GP is registered in Australia, such an act is illegal. “It is difficult to imagine a more dangerous set of circumstances for the administration of this procedure – a seemingly unqualified person, providing illegally-procured treatments, in an unhygienic setting, all whilst people may be intoxicated,” said CPCA spokesperson, Dr Cath Porter. “Cosmetic medicine is a three dimensional skill, requiring a full and detailed one-onone consultation by a medical practitioner who possesses suitable expertise in patient psychology, as well as medical conditions and comorbidity, which can effect patient management. “This is a fine example of why the College has been pushing the MBA to implement our policy. We believe that these issues would not be commonplace if the policies were in place and enforced by the MBA and AHPRA. The restrictions we place on members on the use of teleconsulting really must be applied to all practitioners, including nurses, to protect patient safety, in particular, that the signing off doctor must have cosmetic qualifications. It really begs the questions, was the doctor in question registered to practice in Australia, let alone a cosmetic doctor?” 30
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The limitations placed on teleconsulting for cosmetic purposes by the CPCA are as follows: The medical practitioner doing the teleconsultation must work in the field of cosmetic medicine at least part-time and is a member of a cosmetic medical college or society or other college involved with cosmetic medicine and involved in its CME program;
practitioner like botulinium toxin. This means that cosmetic physicians are unable to communicate on their website, in their brochures or in their signage the fact that they are fully qualified, skilled and experienced to provide procedures with specific S4 medications, such as botulinum toxin, used to treat wrinkles. Perversely, nondoctors are left to advertise with impunity.
The medical practitioner doing the teleconsultation accepts responsibility for the outcome where the person performing the treatment is not a medical practitioner;
“Unfortunately, these media reports reflect feedback from our members who often are called upon to remediate the effects of such dodgy practices. It is clearly a matter of public safety, formal investigation is necessary and punishment needs to be applied to act as a deterrent, otherwise the problem will only get worse.
The patient must have an annual review either face to face or via a teleconsultation with a doctor who meets the criteria stipulated in the first dotpoint and who accepts responsibility for the subsequent treatments until further review; The person performing the teleconsultation must be available themselves, or through a suitablytrained medical practitioner locum, to offer immediate advice and support to the remote practitioner in the case of an emergency or where the practitioner needs further guidance; The person performing the treatment must have in their possession hyaluronidase to use in the event of arterial embolism plus an emergency medical kit to deal with acute allergic reactions and the skill to use them. Further to the issue of teleconsulting, the CPCA believes that there needs to be amendments made to the advertising of Schedule 4 medications and their application. “The Medicines and Medical Devices Regulation currently prohibits the advertising of any S4 medications including, for example, mentioning those medications by either generic or trade name on the website or brochures of a medical
Research released by the CPCA in May of this year found that one in ten Australians admitted to having their last non-surgical cosmetic treatment performed in a home setting, rather than a doctor’s clinic – double the number from 2015. The CPCA represents the largest body of doctors who perform non- or minimallyinvasive cosmetic medical treatments in Australia. Incorporated in October 2014, the CPCA grew from an earlier organisation - the Cosmetic Physicians Society of Australasia Inc (CPSA). The CPCA will extend the role of the CPSA by taking the form of a traditional college with regards to education, training and ethical practice standards. The CPCA’s objectives include developing and maintaining high standards of learning, skills and conduct in cosmetic medicine to help safeguard the public. The CPCA will also support public education and awareness of the benefits of cosmetic medicine.
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FEATURE
THE ULTIMATE BEAUTY HOUSE
The Ultimate Beauty House is a boutique salon hidden away in the upmarket suburbs of the Gold Coast which has been created, built and nurtured into existence from the passionate owner and therapist Tracey de Tert.
The first-class skin and beauty salon offer their guests a complete skin rejuvenation destination and are proud to be able to customise each treatment that they do to suit their clients to the letter: Utilising their Skin Diagnostic Scan Machine they can determine what they need to achieve fantastic skin results and offer a range of skin and beauty treatments in a relaxing and friendly environment.
every client a first class treatment. A sort of going back to the salon of yesteryear, where a salon was very boutique and offered real pampering! Thats when we decided on the concept and the products of choice to match our feel and vision which included Ultraceuticals, Sun Escape. Lip Lab etc. We are also in love with our soul luxury candles and the scent is amazing!
Our editor April Jones sat down with Tracey to find out what it was that is setting the salon apart and creating a cult Gold Coast following:
There has been no specific mentor during my journey but plenty of influencers: I love the classy, well put together women of yesteryear, the Estee Lauders and Helena Rubensteins of the world. My next door neighbours mum was my ultimate role model when I was growing up and she was a Clarions consultant. She was such a classy lady who had her own salon and we would go down there at 14 and 15 years of age and do facials on each other and just have a ball! I admired this lady so much and and grew to love skin care and make up. Her daughter is now a director of La Praire and make up artist. My grandmother was also a big influence and she never looked her age. She always used skincare and had a flawless porcelain complexion.
WHEN WAS THE BUSINESS STARTED?
The business was created and opened in February of this year after many months and years of dreaming and creating the perfect space. I have been in the beauty industry for quite a while and specialises as a skin therapist with a keen interest and background training with anatomy and physiology.
WHAT MADE YOU WANT TO DO THIS?
I saw a lot of things in the industry that needed a bit more class and care. I felt that the The beauty industry was going downhill a little with regards to the real care factor and I wanted a salon where you could customise the treatments and give 32
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WHO ARE YOUR MENTORS/ INFLUENCERS
WHAT ARE THE MOST POPULAR TREATMENTS IN SALON? Our skin treatments are definitely our most popular treatment. Our skin works outs combined
with our skin diagnostic scan machine offer fast acting results. Our clients want results and they want them now. Skin workout are peels which are aimed to rejuvenate and exfoliate with active ingredients. Our clients also love our signature facials and sonopherisis for deep cleansing.
THE LIP LAB HAS BEEN A RECENT ADDITION TO THE SALON. WHY DID YOU DECIDE TO BRING IN THIS?
I feel that the beauty industry is moving strongly towards knowing what is in their beauty products. I loved the idea of bringing what is happening behind closed doors in a factory forward to the front of the shop. Having a lipstick blended right there in front of you is something special with a trained consultant to assist you with choosing then making your colour.
WHAT ARE THE FUTURE PLANS FOR THE BUSINESS?
I am excited to grow the business to its full potential and the 5 year plan is to move to a bigger location and to grow the luxury side of the skincare. We are also experiencing growth with our amazing Lip Lab parties which we offer for small and large groups with drinks and nibbles. I want to stay excited about this amazing industry we are part of, and embrace the holistic concept of beauty fully. www.ultimatebeauty.com.au
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FEATURE
BALANCING ACT By Liz Giovas
Red sequins and perfect hair made Miss Rose (the trapeze artist), the most beautiful person I had ever seen. Fast forward 30 years and last week, I awoke to a text from my Mum: “Circus Lessons in Sydney this Summer, you can do it. I’ll pay!” “Mum, if I appear in a leotard at my current size I’ll get arrested….” “I’ll hold back the authorities….Go for your dreams!!!!” Not surprisingly, I grew up genuinely believing that there was nothing I couldn’t do. Until, I tried to balance kids and work.! There was the morning I realized I’d forgotten my 5 year olds bag, so attempting a U-turn that would put McGuyver to shame I started to race home only to hear master 7 say, “it’s alright Mum, I put it in the boot” - Mother Of The Year nomination #1. Then there was the afternoon that master 7 walked out of the classroom with no birdfeeder made in craft because I forgot to send the required materials - Mother Of The Year Nomination #2. The next 7000 nominations for this prestigious award occurred in the moments I ranted, raved, threatened to take the kids to school in their pyjamas, all in an attempt to get them hurry up and get ready, only to apologize all the way to school and drop them off at their classrooms with a big kiss and cuddle and a “Don’t forget Mummy loves you!!!!”. Oh, and a family size portion of mother guilt. Ah! The mother guilt! You name it….I’ve probably felt guilty about it. That’s the joy of mother guilt! But the real light bulb moment happened for me just after I started work and I was sharing my struggles with a good friend who is a full time mum. “Somedays I wish I worked less so then I wouldn’t feel guilty about anything” I told her. She laughed and offered me the list of her guilts! And it dawned on me….. It doesn’t matter who we are or how much we’re working….whether we”re one of those hot mess mums racing in at collection (pick me!) or one of those mums who belongs on an ad for L’Oreal….we’re all truly doing our best just to stay afloat! 34
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So I came up with a few top tips for surviving the whole work/life balance gig when you’ve got children you’re trying to be an awesome parent to: 1. Go easy on other mamas. Yep, all of them. We’re all doing the best we can with what we’ve got. Even if it’s not your way, just be kind to everyone you meet. I haven’t regretted being kind yet. 2. The You-Can-Have-It-All myth is exactly that. A myth. No one I have met has had a flourishing career, a healthy relationship, is giving their children loads of quality time and has lots of time for themselves…..if they say they have, they’re lying or deluded….so let’s stop trying. Pick what’s important and focus on that. We all have to let some things go to make room for others, so it’s probably best to prioritize relationships whenever we can and around that….just do our best. 3. On the above point…. Be as kind to yourself as you’d be to your best friend. As mums (and dads!) often our biggest critic is ourselves. I often tell my girlfriends to make themselves a cup of tea and sip it slowly, read their novel, get a pedicure or take some time out….but when it comes to me I’ll more often just keep working rather than be kind to myself! Let’s give ourselves the treats we’d hand out willingly. 4. Be truly present with your kids when you’re there. Whether you’ve got 5 minutes or 5 hours, all our kids want is us. And all of us. So let’s put our phones away, answer the emails after they go to sleep and really try to look our kids in the eye and listen when they talk. Here’s to all the mums and dads doing their best with what they’ve got. Let’s keep chasing our dreams of parenting, working and trying to make everything work. I’m not brilliant at juggling this gig yet….maybe I should try those trapeze lessons instead (next summer!) after all!!! Part time teacher, part time counsellor, full time mum, wife and socialiser, Liz Giovas enjoys squeezing every bit of fun out of life. Writing about and speaking on many topics including parenting, relationships and family life, she regularly has a funny tale to tell or a challenge to propose. In her spare time when she’s not reading, or hanging out with her family, Liz enjoys dragging good friends along in the search for the perfect cup of coffee
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PROFILE
KICK START YOUR OWN BUSINESS WITH
Silk Oil of Morocco have teamed up with Australian RTO’s to launch a New Student Silk Business training Program in 2017, which enables Students to kick start their own Business after gaining Certification. We spoke with Shirley Piscina CEO and founder about the new Silk Student Program, which offers education and training on how to run and earn money from their own business whether it be to earn extra money part or full time!
BEAUTY BIZ: HOW DOES THE SILK BUSINESS PROGRAM WORK? SHIRLEY PISCINA: It’s really easy 36
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Silk Oil of Morocco has over 200+ Products in its range and depending on what the RTO is offering, Silk will offer completely FREE to all RTO’s a Silk Product Training Kit. For instance if your RTO is training in Makeup/Beauty we will give the RTO a SRP $4,500 Kit completely free which will includes Free Products, Marketing Materials and Product Information. If the RTO is training students in Hairdressing then they will offer a FREE Silk Product Training Kit valued at $2,500 SRP completely FREE!
BB: “WOW THAT’S SO GENEROUS!… SO LET ME GET THIS RIGHT YOU ARE GOING TO GIVE ANY RTO IN AUSTRALIA A $4,500 SRP KIT OR $2,500 SRP KIT COMPLETELY FREE. SP: Exactly! We like to be leaders
and innovators. We don’t wait to follow the standard we are the standard! Only last week prior to this
publication I did a presentation to 5 RTO’S who are joining up straight away in January when we launch!
BB: SO, WHY ARE YOU DOING THIS? SP: Well because we want to make sure that all students start their journey using Australian Manufactured Products like Silk. We are a family run business and having started over 6 years ago we know how hard it is. We want to help …make it affordable, make it achievable so that everyone can start. Our Products offer so many rewarding advantages.
Not only will we give the RTO all of this free … we will also offer many other FREE benefits great for both the RTO and for the Students for instance:1. We will offer the RTO a Local Silk Sales reps or an Industry Trade Professional to attend training courses at the RTO to educate the Students on the Silk Products and go through each Product’s Key benefits, its ingredients, and also educate the student on how to use as well as some cool Tips and Tricks! 2. We will offer Silk Student Kits to the RTO of our Products at reduced Trade Prices with 50% off of retail! Shipped anywhere in Australia – and with a 30 day money back guarantee and NO min order! 3. We will give them their own online Student Log in so they can access the Silk website 24/7 when and where ever they like to order. They will also have access to their own personal Silk Resource Centre which will give them access to many things such as:a) Trade Prices – Students find it hard to build their Kit and I know being a Mother with 3 kids how expensive things can be so whilst they are signed up to an RTO they can purchase anything from Silk online at Trade Price! – Use the Products you train with and also sell the Products you train with to your family and friends and make money! b) Monthly Trade Deals – Silk offer Monthly Trade Deals which can help when purchasing a complete range i.e Lip Stains as it gives the Student stock, Testers and Start up Marketing Material free to help start their business c) Student Starter Kits – Sometime students just want a Product Kit picked for them so we have a few options a Student can purchase at a Special reduced Price d) Access to Video Tutorials on each Product to educate them e) Access to Tester Sizes to purchase at Trade Price (not available to Retail customers) f) Access to Sales Webinars – to help support them on how to grow & Nurture their business g) Access to Sales and Marketing Presentations – to support and educate them on how to gain sales h) Access to Social Media Presentations –Tips and Trick guides and easy follow templates to support and help educate on how to use Social Media effectively and not to waste time i) Access to special Silk Pay Pal rates including Special on the go machines– keeps every ones cost down j) Access to Template Business Documents that can be used for email, Social Media – No stressing about Graphic Designers and huge costs and wasted time k) Access to their own Student Database. No computer programming or Computer costs
we have that covered! l) Training on “How to create Newsletters and Target Customers for Sales” as part of their training Program this is totally free and reaches your Data Base
BB: CAN YOU TELL US A LITTLE MORE ABOUT HOW STUDENTS CAN SET UP THEIR OWN BUSINESS. SP: We give EVERY Student who gains their
Certificate their own personalised FREE online Silk Website (will only be given upon Certification of course). Silk will also send them a Business Attendance Certificate to sign them off also as a Silk Industry Trade Professional. This means they have hit our Silk Business Criteria. We then issue them with their Own Silk URL Website. The website enables them to be on our National Stockist Locator for local people to buy from their store or contact them direct for Consultations. When someone buys from their store GUESS what… they start earning money! (Subject to terms & conditions). They can then use their Newsletter Skills that they were taught earlier on in the Silk Program to start targeting their Potential customers to their store .. To their own personal URL!
BB: THIS SOUNDS LIKE AN ENORMOUS BENEFIT TO THE NEWLY CERTIFIED STUDENT. SP: It certainly is. It allows them to sell Silk
Products that they are familiar with to their family and friends and make money! No need to hold stock! No expiry dates! We pick, pack and send. We would love Students to also help us out at ANY Expos in the future to gain experience and Silk will be holding various Competitions and Educational evenings to help grown their business! RTO’s or Students can call NOW to get signed up and started, or to find out more info. Call Head office in Brisbane…1300 410 909 or email Debbie@silkoilofmorocco.com.au Simply go to www.silkoilofmorocco.com. au and complete the Student or RTO Form located under the Silk Opportunity Tab!
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PROFILE
BESTOW BEAUTY A Holistic Approach to Beauty
JANINE TAIT is the founder of Bestow Beauty – a philosophy of skincare, made up of exquisite rituals and functional foods lovingly created to support your inner health and outer beauty. For thousands of years, through generation after generation, the secrets of beauty were bestowed upon women by women. Mothers and grandmothers passed down the ultimate wisdom: how to unlock nature’s gifts to nourish, heal and enrich. In recent years, much of that knowledge has been lost. Many women have turned to big brands and science for answers rather than their mothers, grandmothers or Mother Nature. Janine’s belief is that beauty is deeper than skin - it’s holistic, it’s everywhere, it is within all of us. 38
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But the skincare was only the beginning for Janine and a truly holistic range was born with the idea if a series of books embracing the importance of healthy food and diet related to beauty, health and radiance. The book series has quickly become a cult item amongst salons and clients and features gluten free, daily free and refined sugar free recipe journals. They belief that nourishing your body with healthy food supports wellness, energy, happiness and appearance. And that all too often a healthy diet is perceived as deprivation. They introduce some beautiful rituals into ] daily life that nurture and support.
Janine is the owner of Lox Spa in Tauranga and the Janine Tait Group; post-graduate trainers for beauty therapists and the nationwide distributors of the Janesce skincare and Bestow Skin Food. A qualified beauty therapist for nearly 30 years she started out in business at the age of 21 when she purchased her first clinic. Since then she has become increasingly interested in the connection between health and beauty. Janine believes that beauty is not just skin deep; it comes from the inside. The lotions and potions you put on your skin, while important, are only half the story. For truly glowing, vital skin, it helps to understand the secrets of working from the inside and it
MOROCCAN PARSNIP COUSCOUS Janine Tait
Sheryl Nicholson
Janine believes that beauty is not just skin deep; it comes from the inside. is this philosophy that forms the basis of the treatments at Lox Spa. To extend her knowledge in this area Janine has spent the last four years studying Nutritional Medicine. Janine is also an expert in the science of dermo-nutrition. From this she developed her own range, Bestow Beauty, which consists of various ‘skin foods’, recipes and information on the art of preventing skin aging from the inside with food. SHERYL NICHOLSON has blended her graphic design skills of 20 years and more recently, photography skills with her passion for food to help bring The Bestow books to life. Sheryl has always been a serious foodie because she believes that the sharing of food brings people together, especially when food growing and gathering is a part of that process.
2 cups of parsnips, peeled and chopped 1 cup of raw walnuts 1 clove garlic 8 sun dried, organic apricots, diced *or sultanas or dates Zest of 1 lemon or lime Himalayan or sea salt A good handful of herbs such as coriander, mint, parsley Himalayan or sea salt and pepper DRESSING: 1 tablespoon of cold-pressed olive oil 1 tablespoon of Bestow Beauty Oil 1 tablespoon of apple cider vinegar Juice of 1 lemon or lime 1⁄2 tablespoon of raw honey 1⁄2 tablespoon of minced ginger 1⁄2 teaspoon of cinnamon 1⁄2 teaspoon of cumin powder 1⁄2 teaspoon of turmeric
Three years ago Sheryl was diagnosed with invasive breast cancer, needless to say this has brought about a complete change of diet and lifestyle. Sheryl has become very interested in exploring the power of food as a healer. With Sheryl’s history of food blogging – www.thehuiatree.com, and involvement with food magazines, the creation of the Bestow cooking journals has been a natural step. TOGETHER JANINE AND SHERYL HAVE CREATED 4 BOOKS: Bestow Within I Bestow Within II Bestow Treats I Bestow Treats II
Blend the parsnips, garlic and walnuts in a food processor until it makes a couscous type consistency. Add all dressing ingredients to a screw top jar and shake to mix. Then simply add all the other ingredients, stir in enough of the dressing to your liking and store the rest. Season to taste and serve. Try other dried fruits as well such as dates, currants or sultanas to really bring out the Moroccan flavour. If you’re not really a parsnip lover we urge you to try this, you will be pleasantly surprised. This is another fantastic raw recipe ensuring you preserve all of the delicate nutrients it contains and making sure your food packs more ‘punch’. Walnuts are also a rich source of monounsaturated fats and omega 3 fatty acids. These fats help keep our skin supple and glowing.
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PROFILE
BRINGING FASHION TO THE BEAUTY INDUSTRY
We recently caught up with the brains trust of Kaf.Tanned, Tanning & Fashion Apparel, sisters Jade & Amber Castle to let us in on their upward success with their fashionable post spray tanning brand.
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Solving the dilemma of what to wear after a spray tan all began when Jade was in high school and was introduced to fake tan. “I fell in love straight away as I had naturally fair skin, the day I found out I could dye my skin in to a beautiful bronzed colour I was over the moon”. It fast become Jade’s first ever job, building up a clientele of 20-30 tans each week and there it was, clients turning up for a tan in jeans, leggings, tight clothes, daggy clothes! “It was then when I came up with the idea to design a fashionable, specifically made garment to wear to ensure a flawless tan to develop”. “The first few years had the most challenges, as like any businesses, starting something from scratch involves funds, mentoring, setup etc. We had to know and do things that we had no idea about, launching a website, building up our social media etc”. Luckily the girls had combined skills of Amber being a model/graphic designer and Jade a qualified Beauty Therapist/Makeup Artist. 2013
they
launched
Kaf.Tanned!
Exposing Kaf.Tanned at the International Beauty Expo in Sydney where they were inundated with the beauty world going crazy over these spray tanning dresses. “We actually sold out of our range 3 weeks afterwards! It was crazy”. The girls only had x3 short kaftans in block colours back in the day; black, melon and blue. They have now had had over 40 different styles over the past 3 years from kaftans to jumpsuits to playsuits to super cute rope styled dresses, patterns and colours and have their beautiful garments in over 300 beauty salons Australia wide and have gained a few international stockists. “With every collection we find that there are a few pieces that are a doorway to the next”. The girls look forward to seeing what the next year brings, aiming to take fashion into the beauty world global!! I think we can all say that these two young entrepreneurs have found a niche in the beauty industry and have turned it in to something great! www.kaftanned.com.au
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PROFILE
JULIA MANN & LASH TRIBE Forcing my already heavy eyes as far open as possible, I quickly shook my head to stir up some last bit of concentration. This was pretty normal for me though, fighting back yawns and stomaching too much coffee to get myself through yet another late night appointment.
“This is modern parenting,” I told myself as I turned out the lights in our second stall garage that my husband converted into a home salon before the birth of our first child. Just last week the news came that I had fallen pregnant with baby number two—no more coffee. The door closed easily behind me as I took off my shoes, crossed through the quiet house and collapsed into my bed next to my husband who was contently playing car racing on his iPhone. “I can’t keep doing this!” I screamed into my pillow. Though it was muffled, I made sure he could still hear me. 42
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Over my 15 years in the beauty industry, I experimented with nearly every kind of business; even transforming a van into a mobile salon! Through much trial and error, experimenting in network marketing, and eventual identity crisis, I realized what I was doing with my business was all wrong. I was being pulled in all different directions, offering every service imaginable, thinking that would make me successful. This is when things really began to fall apart, late in 2015. I spent a week crawling in bed, crying because I felt hopeless, scared, and worried about the future. I was a mess. I wanted
a business that would retire my husband, something that would give me a better life with my kids, and most of all—no more late nights. I needed to get my ass into gear. I felt like if I didn’t choose something to focus on, it was never going to go anywhere. That scared me, because I wanted to be great at everything...I couldn’t possibly choose one thing. Taking some practical advice from social media mogul Gary Vaynerchuck, I emailed my 10 closest friends and family members “what am I good at, and what should I do?” They didn’t have an obsession with being the best at everything, like me.
The responses were liberating. They said I was good at teaching and very particular which made me good with the Eyelash Extensions. That was all I needed, a little nudge, to begin phasing out all my non-lash clients. My thoughts were freed from constant worry, the anxiety stopped, and I was actually excited about the future!
“The money is not the achievement, it’s that all these people come back to me and say “this is amazing, I’ve learned so much!””
The more I focused on lashes, the more obvious it became to me I should have been doing this all along. I was good at teaching, it’s in my industry, and not many people were doing it well. I remember when I decided to learn how to do lash extensions in 2010, it was because I got a horrible lash job where my eyes were glued together and the lashes ended up falling off! Once I began joining Lash Facebook groups I realized how secretive and cold the industry really was. I asked someone in an online group where she got a product she mentioned and completely blew me off, then responded, “that’s none of your business.” That was a turning point for me.
because people will just end up doing their lashes from home and cause a lot of damage. But I really believed in what I was doing, I knew I was making the industry better. This was something people really wanted and needed. I got emails from people saying I’m changing the industry because of how open and honest I am with what I know. People in the Industry have become more open, but I got a lot of backfire at the beginning. Because of the amazing feedback I got from my members, started offering live courses in Brisbane, but since my group is worldwide, I’ve been asked by people around the world to train them in person. Which is why for the past 8 months I’ve been working 15 hours a day putting together online lash training courses for anyone who is not getting the training they want, or aren’t satisfied with the trainings they have had...and can’t make it to Brisbane. The Signature program offers trainings in lashes, of course, but also everything that goes along with branding yourself and building your business. It’s a resource you can refer back to whenever you need a refresher. Students are already becoming more confident, booking clients, and getting really clear on what they do and who they serve. It’s amazing, I love it.
I let others know I was making a group where I was going to share everything I knew, that I was sick of the industry and how bitchy everyone was, and if anyone wanted to join me, they could. Within a few weeks I had over 2,500 people join.
Sitting back in my chair now, I slowly exhale and remember that trapped woman crying in bed. I can’t believe I’m in my mid 30’s now, and am the go-to Educator in lashing, business, and branding. I was recently named Australia and New Zealand’s Most Contributing Lash Personality Award Winner, and am being invited to speak at conferences around the world. For me, the money is not the achievement, it’s that all these people come back to me and say “this is amazing, I’ve learned so much!” and they’re seeing real results. That’s the most rewarding part.
I wanted this to be a beautiful lash community where people would feel safe to share ideas and techniques. It was very confrontational at times because I started something that was a little taboo. No one was sharing their techniques for free before I opened up Lash Tribe. I got messages saying I should close the group
Julia Mann has been specialising in lashes since 2010 and is one of Australias leading lash technicians and lash trainers. She is the owner of the social media Lash Tribe group and appears nationally presenting and teaching in lash techniques and related education. www.lashtribe.com.au
I decided I would open my own Facebook group for lashes, right then and there—I called it Lash Tribe.
Beauty Biz Year 9 Issue 6
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EVENTS
THE POWER OF PINK!
The Piscina Family with Stav Davison
Shirley and Peter Piscina, Silk Oil of Morocco
Kym Krey and Linda Woodhead, HairBiz
The second annual Silk Pink Ball was once again a resounding success with exactly double the number of guests from 2015. Many businesses and people with no previous connection with Silk were present this year due to the campaign ran on local radio station HIT105 Brisbane, helped along by radio personality Stav Davidson who also MC’s the night. Many businesses and people with no previous connection with Silk were present this year due to the campaign ran on local radio station HIT105 Brisbane, helped along by radio personality Stav Davidson who also MC’s the night. Through ticket sales and secret auctions for some fabulous prizes, artwork , holidays and events, the amount raised on the night was $28,000, which was also up on last year, with every cent being donated 44
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to the National Breast Cancer Foundation. “We will endeavour to bring the Silk Pink Ball once again next year and hope to improve on the numbers both in attendees and money raised. It’s absolutely brilliant to see so many poepe coming together for this great cause and we are so very proud of what we have achieved in just two short years,” said Shirley Piscina, owner of Silk oil of Morocco. HairBiz Publisher, Linda Woodhead and editor, Kym Krey were at the event and congratulate everyone involved including sponsors, organisers and the Piscina family. For all the pics of the night go to the Silk Oil of Morocco Facebook page.
EVENTS
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Exciting changes announced for
HAIR AND BEAUTY EXPOS IN AUSTRALIA
Following the overwhelming success of Hair Expo Australia, Beauty Expo Australia, and Salon Melbourne events in 2016, exciting changes have been announced for the 2017 events.
HAIR EXPO AUSTRALIA RETURNS TO DARLING HARBOUR IN 2017 & MCEC, MELBOURNE IN 2018
Hair Expo Australia has confirmed that it will alternate its location annually between Sydney and Melbourne for the foreseeable future, with the 2017 event returning to its home in Darling Harbour at Sydney’s new International Convention Centre (ICC) over 10-12 June. Come 2018, Hair Expo Australia will return to its Victorian home at the Melbourne Convention and Exhibition Centre (MCEC). The decision was made after an overwhelmingly positive response from attendees of Hair Expo Australia’s 2016 Melbourne show.
HAIR EXPO POP UP TO DEBUT AT BEAUTY EXPO MELBOURNE To address the location variation of Hair Expo Australia going forward, Hair Expo Australia has also announced the introduction of an exciting new event called Hair Expo Pop Up, which will 46
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debut at Beauty Expo Melbourne (formerly Salon Melbourne) over 25-26 March 2017. Hair Expo Pop Up will be designed to reflect the look and feel of a pop-up store, with many of the fun, creative events and demonstrations that make Hair Expo Australia the must-attend event for hair professionals. Likewise, when Hair Expo Australia returns to Melbourne in 2018, NSWbased hair professionals can attend Hair Expo Pop Up at Beauty Expo Australia. The Hair Expo community in both Victoria and NSW will never have to go without their local “fix” anymore, even in years when Hair Expo is not happening on their home turf.
SALON MELBOURNE BECOMES BEAUTY EXPO MELBOURNE, VICTORIA’S PREMIER BOUTIQUE BEAUTY EVENT
Beauty Expo Melbourne is a new, dedicated beauty event that will replace Salon Melbourne in 2017. Held over 25-26 March 2017 at the MCEC, Beauty Expo Melbourne will offer diverse, independent education and access to quality industry suppliers for the Victorian audience. Attendees will receive an inspiring overview of products and trends and the event will connect suppliers with the largest gathering of professionals for impactful product launches,
sales and networking. What’s more, those attending Beauty Expo Melbourne will also have access to Hair Expo Pop Up – this means one ticket gives access to two shows.
BEAUTY EXPO AUSTRALIA 2017 RETURNS TO DARLING HARBOUR, SYDNEY
Beauty Expo Australia will make its muchanticipated return to Sydney’s Darling Harbour in 2017, with the event to be held at the ICC from 26-27 August. Industry professionals will have the opportunity to try and test new product offerings, attend education seminars, and partake in high-profile events like the Nailympia Australia Competition and the Face2Face Makeup Competition, at a refreshed, more convenient venue. Julia Erben, Event Director – Hair & Beauty, Reed Exhibitions, said: “We’re thrilled to announce these changes and additions to our portfolio of events. After such a positive 2016 result for all our shows, we’re confident that the addition of Hair Expo Pop Up to Beauty Expo Melbourne, coupled with a fresh venue for Beauty Expo Australia and Hair Expo Australia at Sydney’s ICC, will mean 2017’s events are going to be even more fabulous and informative for hair and beauty professionals.”
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MAKEUP
KYLIE’S PROFESSIONAL HITS THE SUNSHINE COAST
Kylie’s Professional is the official makeup brand partner with Kylie Eustace the makeup director of The Sunshine Coast Fashion Festival the only established premier and internationally recognised fashion events in Queensland Recently held at the Caloundra events centre.
Considered one of the most prestigious events on the Australian Fashion Calendar. Kylie has been the official makeup partner for 7 Years. The major runway event has grown in the last 7 years with over 60 models walking the runway and 24 designers. Kylie and her head makeup artists select a talented team of experienced and student makeup artists to work on the team. The event is the perfect makeup mentoring opportunity with Kylie and her head artists helping the new event artists. The day is huge but fun. Kylie plans the makeup looks to suit the wide variety of designers, so the looks need to be universal. This year there were 2 makeup changes with touch-ups stage-side to ensure the models stayed looking fresh. The looks were a soft smoked-out Metallic mocha eye and hot pink lip with the second look: a merlot wash of 48
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shadow across the eye socket and a nude lip. Originally the second look was for a raspberry lip with the merlot eye but after the changeover time was shortened, Kylie decided on a simpler and faster nude lip. The sunshine coast fashion Festival is in its 9th year, the show presents talented emerging and established local and national labels and a host of international design talent: VIPs, celebrities and media. The public experience is a weekend of: fashion, couture, ready to wear, swimwear and ethical design. The Sunshine Coast Fashion Festival vision is to also shine the spotlight on Sunshine Coast labels while presenting national and international designers. Caloundra is the perfect destination for fashionista’s participating in the national and international fashion week circuits to undertake
business and to celebrate a global industry alongside the general public all whilst enjoying a gorgeous beachside environment. Kylie Eustace Is an independent freelance Makeup Artist who could be accurately described as: Passionate, creative, resourceful and meticulous, closely followed by, friendly and approachable. Kylie is also a qualified Hairdresser, an employer and an educator and with more than 20 years in the hair, Makeup and beauty industries, Kylie is proud to deliver a wealth of experience to any job or occasion. Kylie was a finalist in 2014 and 2015 for the Australian Makeup Artist of the Year in the Beauty industry awards and a 2016 finalist for Makeup artist of the year in The Australian Hair Industry awards. www.kylieeustace. com.au/
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NAILS
SITTING PRETTY
The demands of the job put nail techs at risk of developing chronic pain in their shoulders and back. Learn how proper posture can combat the risk by reducing muscle strain and fatigue.
MANICURES Shoulders DON’T: Lean on your elbow as you apply product, shape nails, or polish. This raises the shoulder and tires the strained muscles. DO: Sit with both feet on the ground and body weight balanced on the ischial tuberosity (butt bones). Keep shoulders straight and core engaged without straining the neck forward as you work. If you need to get closer to the client’s nails, use an elevated hand rest or bend the whole body forward without rolling or hunching the shoulders Lower Back DON’T: Perch at the edge of your chair or lean forward to get closer to the client’s nails. This offers no lower back support and increases muscle fatigue. DO: Find a chair with good lumbar support and work at a distance that allows you to have both feet on the floor. Wheel yourself forward rather than bending yourself closer. Hips DON’T: Twist your body and cross your legs as you work. The twisted spine and compressed leg will increase hip and back pain. 50
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DO: Sit straight, with shoulders forward. Engage your core and straighten your shoulders and back. Keep hips facing the client with feet on the floor. If necessary, purchase a desk with a cutout that allows you to sit straight in your chair, but to still work on the client’s hands from an angle. Wrist DON’T: Bear the weight of the client’s hand and arm by suspending the hand during nail services. DO: Support the client’s hand to reduce strain on your wrists and shoulders. You can choose a product such as the Wrist Assist or the Pampered Perch, or create your own solution, such as a small, firm pillow that elevates the client’s hand while keeping it in a limp, relaxed position
PEDICURES Neck DON’T: Stretch the neck forward to get a close view of the toes and feet. This creates enormous stress on the muscles of the neck and shoulders. DO: Elevate clients’ feet with a footrest and get an adjustable pedi stool for yourself. The height of the footrest and the height of the stool can be adjusted to bring the client’s foot to the correct height
Upper Back and Shoulders DON’T: Use your own strength to support the weight of a client’s foot. Don’t round the upper body over the toes and feet to get closer to the client. Both put pressure on the muscles between the shoulder blades. Plus, rounded shoulders reduce your ability to open your chest fully when you breathe. DO: Depend on the footrest to not only bring the foot to a workable height, but also to bear the weight of the foot. You should always be in a position where your shoulders and upper back are straight. Lower Back DON’T: Don’t twist the body to get closer to the client’s foot. DO: Keep the lower back straight and supported. Engage your core muscles to reduce strain on the lower back. Find a chair that offers support for the lower back, and be sure your pedicure tub and footrest allow you to wheel forward and surround the tub. Feet Your posture will be compromised if any part of the pedicure area restricts your feet and legs. Feet should be flat on the floor, and legs should be able to manoeuvre freely around the footrest and tub.
PR
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ESSION OF
SALON
& TRADE
EXCLUSIVE
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TANNING
GOLD COAST SALON TAKES OUT ECO AWARD Gold Coast salon Rejuvenate & Rewind have recently added to their awards with the Eco Award for Best Tanning Salon of the Year Qld 2016. The ECO Awards recognise and reward their Australian retailers and tanning salons for their hard work and dedication in sharing the organic and sun safety message. Rejuvenate & Rewind Skin Body was established over 14 years ago, and is recognised as one of the premier multilevel salons on the beautiful Southern end of the Gold Coast. They have a strong reputation of exceptional service, luxurious body treatments, specialised massage and performance-based facials using elite skincare products. The owner of Rejuvenate & Rewind shared with us the teams top tips for the ultimate spray tan: 1. Prior to tanning exfoliate skin using the Eco Tan Exfoliating Glove or Pink Himalayan Salt Scrub is best!
2. “Hydration is key” - Ensure skin is beautifully hydrated and nourished using Eco Tan Coconut Body Milk prior to your tan. 3. On the day of your tan, ensure that all waxing and shaving is completed prior to arriving at the salon. Ensure clients have no moisturiser, alcohol or deodorant on and where possible make up and jewellery removed. 4. Ask clients to bring some loose, dark coloured clothing to go home in - we recommend a Kaftanned dress available in salon. 5. After the spray tan, be careful to avoid getting water on hands or drips on the body (bring an umbrella if it’s raining)! 6. Wash tan off after the recommended time
frame that the tanning specialist suggests. 7. Avoid hot spas and heavily chlorinated pools. 8. Always allow the correct time for developing 9. Hydrate skin every day 10. Using these tips, you should have a sensational natural looking glow and when you are done use your Exfoliating Glove to remove ready for your next tan www.rrkskinbody.com.au
NAKED TAN REVOLUTIONISES THE TANNING INDUSTRY ONCE AGAIN After launching the first 2-hour tan in 2007 Naked Tan has released three BRAND NEW products that will forever change how salons do business. The new LUXE range has three solutions, the Water-Resistant Tan, Slimming Tan and 20 Min Rapid Tan. The new LUXE range will provide salons with products that will cater to every client. “The Solution for everyone!” Naked Tan has specifically designed these products for the everyday woman on the go who still wants the perfect tan. The LUXE Water Resistant Tan has a 14% DHA and is a medium to dark Tan. This amazing product will guarantee no cancellations or loss of business on rainy or humid days. Your clients can tan no matter what the weather- rain, hail or shine! The WaterResistant tan is also perfect for clients who are very active and prone to sweating. This product also contains Aloe Vera and Argan Oil to ensure the skin is properly moisturised to lock in the tan. Like all Naked Tan products there’s no chances of the tan throwing orange, just brown! If you thought the 2-hour tan was a miracle, well you haven’t seen anything yet! Naked Tan has cut their development time by 84%. They’ve developed a 20-minute wash and wear tanning solution with a 14% DHA that will give every woman a glow-on-the-go in just 20 minutes. This product is the first of its kind in the WORLD! It has the fastest development time on the market and 52
Beauty Biz Year 9 Issue 6
will cut your clients tanning routine meaning more time to indulge on other treatments. In fact, if your business has shower facilities you’ll be able to offer your clients a tan & shower service that can all be done on their lunch break- that’s right! Your clients can be tanned, showered and ready to go over lunch! Just because this product works so rapidly it does not mean the quality of the product has been compromised. Naked Tan has packed this product full of essential oils to counteract dryness and moisturise the skin. The Naked Tan 20 Min Rapid Tan is a dry formula so clients can dress almost immediately after being sprayed. Both the Water-Resistant Tan and 20 Min Rapid Tan are a medium to dark solution with the Naked Tan signature scent. The third solution in the LUXE range is the Naked Tan Slimming Tan. This product promotes blood circulation for fat burning and reduces the appearance of cellulite. With this product, you’ll be able to get tanned and trim in minutes as it reduces water retention and help with problem areas. Infused with Argan Oil, Wattle Seed Oil, Ginseng Oil and peppermint your clients will feel the product tighten and tone when applied. With the addition of peppermint this solution has a beautiful fresh scent perfect for the summer months. Stripping down in summer is never an easy ask but with a tan and the Naked Tan Slimming Tan you can spray away your client’s problem areas and give them
that extra boost that every woman wants. Become a LUXE salon today and revolutionise your business with breakthrough products and technology. The Naked Tan LUXE range will be available in selected wholesalers in December available for purchase. To purchase LUXE solutions, contact Naked Tan on 1300 365 683 or go to their website www.nakedtan.com.au
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1. AHA Transformation Peel by Endota Spa Made in Australia by leading anti-ageing manufacturers this two-week, spa strength exfoliating peel dramatically retexturises skin to help visibly reduce fine lines,even skin tone and minimise pores. Delivers instant, renewed, youthful radiance in two simples steps. www.endotaspa.com.au 2. Botanical Alechemy by Sonia Orts Sonia Orts Botanical Alchemy delivers a range of slow-made private blend bath teas to treat and comfort the mind, body and soul. Using 100% natural botanical ingredients and extracts, such as medicinal herbs, flower petals and roots, the range includes a Calming, Soothing and Detox option, delivering essential antioxidants, minerals and vitamins to the body and restoring the mind to a state of calm and relaxation. www.soniaorts.net 3. Skincare by Glamourflage Glamourflage are determined to provide a premium skincare and cosmetics range that ensures that skin not only remains hydrated and nourished, but also looks fresh, toned and vibrant. Just for us Aussie’s, Glamourflage have now launched their 2017 Skincare and Cosmetics Collections www.glamourflage.com.au
1 4. Aviator by Solid State Solid Cologne is a wax based alternative to the more commonly used spray variants. Solid State Cologne’s are highly concentrated balms that are perfect for reapplying on the go, making them the perfect travel companion. Striking notes of citrus and labdanum mellow into woody tones to take you from day to night, ground to flight. www.solidstateformen.com 5. Active Energised Organic Skincare by AESO AEOS’ award-winning formulations have natures powers to thanks and are blended, purified and activated using cutting-edge technologies and innate expertise, resulting in a range of delectable textures, soul0soothing colours and heavenly aromas. This new approach to capturing potent yet fragile natural activities means radiance is revealed, weatherworn skin is quenched, a healthy glow is inevitable and natural ageing becomes beautiful. www.energisedorganics.com 6. Enviroshield by Synergie Skin Enviroshield by Synergie Skin, a daily antipollutant spritz to protect against the harmful effects of airborne pollutants and infrared damage. www.synergieskin.com
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7 7. Overnight Repair Mask by Aromatherapy Associates Aromatherapy Associates Overnight Repair Mask is part of Aromatherapy Associates’ first dedicated Anti-Age Skincare collection consisting of six retail products. Harnessing the power of the finest pure plant extracts and essential oils, this range of highly effective, results-driven products uses the latest research in natural skincare to help slow the ageing process and leave skin looking plump, firm, radiant, youthful and supple. www.aromatherapyassociates.com.au 8. Body Bar by ONNE Less the lye, this luscious lather is reminiscent of soft rolling white water waves that have careened past coconut palm trees, emerging in a solid statement, sprinkled with macadamia oil to create the perfect bar of body wash. www.onnebeauty.com 9.Advance SUPERLIFTÔ by Skin Physics Skin Physics Advance SUPERLIFTÔ 3D Deep Hydration Lifting Masks are scientifically formulated to work instantly to re-hydrate, smooth and visibly
8 lift the skin on the face, neck and jawline. The 3D, ergonomic, contoured design moulds to the unique shape of your face, jawline and neck and contains mircofibres to lock-in moisture, allowing active ingredients to work faster www.skinphysics.com.au 10. DNA Renewal Treatment by ASAP Innovation in technology: asap’s exclusive active formulation is Australian made with unmatched concentrations of active ingredients. Clinically proven to help repair cellular DNA damage, delaying the ageing process, while reducing wrinkles and protecting skin from environmental aggressors including pollution asapskinproducts.com 11. Funaya Range by APSU The Funaya range incorporates traditional Japanese practices and ingredients into a series of contemporary, luxurious spa products, designed to relax, refresh and rejuvenate. APSU has created the Funaya range using three core ingredients, Yuzu, Green Tea and Hinoki Oil. www.apsulife.com
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BUSINESS
THE FUTURE OF FREELANCING
Want to work for yourself but don’t have the money or know-how to get started? At last there is a practical alternative to traditional salon ownerships that offers you the freedom and control you are seeking without the cost and hassle. The future of freelancing in Australia has arrived. Leasing large commercial premises opposite or near major shopping centres, Freedom Suites divides the space into 25 to 35 high quality “Boutique Salon Suites” and then rents them weekly to freelancers of hair styling, massage, beauty, waxing, and similar services. The concept of suite rental, whilst new to Australia, is already well established and has proven to be highly successful overseas. In North American the concept has been so successful that the Sola Salon franchise was the Forbes Number 1 Best Franchise for 2015 ($500k+ category) and in 2013 the revenue generated from chair (rent-achair) and suite rental was the biggest revenue segment in the salon industry at 36% of salon professionals, generating more than $36 billion and surpassing revenue from independent salons 56
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and salon chains. This market dominance has been achieved in a few short years and demand continues to outstrip supply, with popular suite locations reporting long waiting lists. Driving this growth has been the rapid trend towards freelancing, which is already gaining traction in Australia due to the emergence of freelancer friendly options such as “rent-a-chair” which allows freelancers to utilise spare capacity in salons – at a premium price. Rent-a-chair and other more common freelancer models, such as working from home and mobile services, whilst initially appealing are very limiting in terms of developing a brand and building a client base. Home operations are particularly difficult, with no separation between work and home life, no access to ongoing training, and cut-throat pricing due to client perceptions of the home
environment. Freedom Suites overcomes these obstacles by offering Australian freelancers, for the first time, an option similar to that offered in North America – suite rental in easy to access upmarket locations with ample car parking and 24/7 access. Freedom Suites freelancers will be able to grow their own unique brand in a comfortable, fully equipped professional space, set their own schedule and prices, use their preferred professional products and escape from the dramas and limitations of a salon or home environment.
WHY FREELANCING AND WHY NOW? Technological change combined with attitude shifts towards lifestyle and the worker–boss
relationship are propelling new business models across all sectors, not just hair and beauty. You don’t have to look any further than Uber to observe a fantastic example of the changing attitudes around us and how quickly a new concept can be embraced in today’s modern age. Today, social-media and advances in technology have given every individual the power to run their own micro business with nothing more than a smart phone. As a consequence, brand power and organisation supremacy is fading and the authority of the individual is on the rise. The number of independent contractors, defined by the Australian Bureau of Statistics as selfemployed people who do not employ others, that is, freelancers, rose from 6.7 per cent of the workforce in 1978 to approaching nine per cent in 2013. Interestingly, the number of self-employed people who are employers was down from 11.8 per cent in 1998 to 8.7 per cent in 2013, further reinforcing the belief that people want the freedom of self-employment without the hassle of employing others. This trend is mirrored globally, never more so than in the US where it has brought phenomenal success to salon suite owners. According to a Kelly Services report, 20 per cent of the workforce
is self-employed across 29 countries in Europe, North America and Asia/Pacific. Furthermore, an additional 50 per cent of employees indicated they would like to be self-employed. This shows that the desire to be self-employed is higher than the actual incidence, with the main barriers to individuals taking the plunge being upfront cost and risk. All of these factors indicate a sustained, growing demand for co-working spaces, like Freedom Suites, that cater for the freelancer’s specific needs and remove the isolation typically associated with “going it alone”. At Freedom Suites, freelancers work alongside a community of like-minded professionals and have access to a network of partners to assist them with running a successful freelance business. This includes training, product suppliers, POS software, credit card facilities, accounting and marketing services. Through these services freelancers can stay up to date with the latest trends and leverage the bulk buying power of a wider community. This in turn helps to remove the fear of the unknown and empowers freelancers to take the first crucial steps towards their new career path.
Each ready to move-in, salon suite comes equipped with: • A locked door to each suite with floor-to-ceiling walls, providing privacy and soundproofing from adjoining suites; • Individual ventilation to each suite; • Professional quality equipment appropriate to the profession (chairs, tables, sinks, cabinets etc.); • Utilities and Wi-Fi; At each location Freedom Suites will provide a kitchen/break out room, on-site laundry facilities and a receptionist to take bookings and assist your guests. A limited number of double rooms are also available for those freelancers that want to work with a friend. So whether you want to choose your own hours, increase your earning potential or simply not have to answer to the boss anymore, taking the plunge has never been easier. Give Freedom Suites a call and let them help you take the first steps towards living the life you’ve always dreamed of! For more information visit the Freedom Suites website at www.freedomsuites.com.au or email enquiries@freedomsuites.com.au. Beauty Biz Year 9 Issue 6
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BUSINESS
THE BENEFITS OF MENTORING PROGRAMS By Carlie Spencer
Mentoring is a relationship which gives people the opportunity to share their professional and personal skills and experiences, and to grow and develop in the process. Typically, it is a one-to-one relationship between a more experienced and a less experienced employee. It is based upon encouragement, constructive comments, openness, mutual trust, respect and a willingness to learn and share. Structured mentoring programs provide a more transparent selection process to match mentors and mentees. They provide career development opportunities to employees that can be linked to meeting clear objectives for the agency, the mentee and mentor. They can offer the following benefits to mentees, mentors and businesses. Benefits to the Mentee - Increased skills and knowledge - Increased potential for career mobility and promotion 58
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- Improved understanding of their roles in the business - Insights into the culture and unwritten rules of the business - A supportive environment in which successes and failures can be evaluated in a non confrontational manner - A smoother transition through management levels - A powerful learning tool to acquire competencies and professional experience - Development of professional skills and selfconfidence
- Recognition and satisfaction - Empowerment Benefits to the Mentor - Opportunities to test new ideas - Enhanced knowledge of other areas of the business - Renewed enthusiasm for their role as an experienced employee - Higher level recognition of their worth and skills through encouragement to take on a mentoring role - Challenging discussions with people who
have fresh perspectives and who are not already part of the organisational thinking - Satisfaction from contributing to the mentee’s development - Opportunities to reflect upon and articulate their role - Develop deeper awareness of their own behaviour - Improved inter-personal skills in counselling, listening, modelling And leading, and - Improved ability to share experience and knowledge. Steps to a successful Mentoring Program
DETERMINE AIMS AND DESIRED OUTCOMES
Give thought to your reasons for undertaking a mentoring program, including: • Why your business is introducing a mentoring program • What are the desired outcomes of your program • Should the mentoring program form part of your strategy to increas opportunities, inclusiveness and retention • How does the program link to your business and its goals • Which groups of staff will be invited to participate
‘It is a relationship, not just a procedure or activity, where one person professionally assists the career development of another, outside the normal manager/ subordinate relationship.’
cultural awareness components are included • Advises and counsels mentees and mentors during the program, and provides feedback on the progress of the program to the business owner
PLAN
With the assistance of your facilitator and business owner/ manager , draw up a plan for your mentoring program that includes: • The aims • The desired outcomes • How many mentee/ mentor pairs will be in the program • The level of training and support to be given to mentees and • Mentors • How long the program will run (usually nine to 12 months) a timeline which allows for planning preparation, in-house publicity, conducting information sessions, selection and training of participants • The cost of running the program, including the facilitator’s fee, hiring of training rooms, printing of documents etc • Any additional resources which will be needed for the program, eg ongoing access to administrative support
ANNOUNCE AND PUBLICISE
Publicise the proposed program by using existing communication channels — newsletters, noticeboards, team meetings, circulars and e-mails. Ensure that all eligible staff are informed. In all information releases: • Include a deadline for registering interest, and • Include details of information sessions. Make S Mind, ‘Business Mentoring and Coaching’, it clear that as mentoring is a valuable tool Training and Development, April 1993 for managers, all managers are particularly encouraged to attend.
APPOINT KEY STAFF
Your mentoring program will need a facilitator who is widely experienced in conducting mentoring programs. If this experience is not available within the business, you may decide to engage an external facilitator. The facilitator, whether internal or external, needs to be involved at the beginning of the program, be part of the program planning, and remain in at least an advisory capacity throughout the duration of the program. The facilitator: • Advises on the shape, size and content of the program • Presents general information sessions • Conducts training sessions for mentees and mentors ensuring employment equity and
SELECT PARTICIPANTS
Sometimes, mentees and mentors independently form pairs. Usually, however, the participants will need assistance to form pairs. A successful strategy is to hold a meeting at which all parties outline their needs and expectations. Subsequently, either the mentees only or all participants confidentially indicate their first and second preferences for their partner. This process can be facilitated by previous distribution of the career details, strengths and preferences of the mentors to mentees.
PROVIDE TRAINING
Public Sector experience to date suggests that the most successful training approach is one which has both separate and combined sessions for
mentees and mentors. It is well to acknowledge that not all those selected to be mentors are totally confident in the role. A mentors’ support network can provide a recognised forum for discussion and mutual support.
DEVELOP MENTORING AGREEMENTS
Mentee and mentor pairs should be encouraged to draw up a mentoring agreement to help clarify their respective roles and expectations.
MONITOR, SUPPORT AND EVALUATE
Support should be offered by both the facilitator and the coordinator, particularly in the first two months. However, care must be taken to avoid intruding into the establishment of the mentoring relationships. For that reason, email or phone contacts are often most appropriate. Expect your program to develop and change as the business gains more mentoring experience. Programs need to be fluid and flexible to meet the changing attributes and needs of the participants and the business. They also need to take into account the results of performance measures. All development programs can become more effective with experience and evaluation, but recognise the successes of the program, particularly when communicating results to the rest of the agency. With experience, the internal coordinator and other staff will be able to take on more responsibility for the planning and presentation of the program, with the facilitator and others being used only as keynote speakers. Written by Carlie Spencer. Updated by Kathy Tribe © Employment Equity and Diversity, Public Employment Office, NSW Premier’s Department 2004 Beauty Biz Year 9 Issue 6
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BUSINESS
POWER TO THE PEOPLE
The retail rules are constantly shifting. Is your brand ready? Today, people can have as much or more power to ‘make’ a brand than a multimillion-dollar ad campaign. Consumers have the capacity to communicate what they like to the world and, within seconds, have that message spread globally. Omnichannel marketing is a careful orchestration of digital marketing, social sharing and in-store experience that has to be carefully integrated. In this environment, small brands can become big brands simply because of the time spent giving personal attention and specialisation to 60
Beauty Biz Year 9 Issue 6
By Jeffrey Ten
market segments via digital marketing. As a result, the power of marketing now rests both with consumers and brands, which means stores are no longer the sole gatekeepers of customer engagement.
Yet, every enjoyable and productive brick and mortar shopping experience must be supplemented with the power of digital marketing, social media and, in some cases, direct sampling.
In the past, the prestige segment was the only category known for developing unique messaging and personal shopping experiences for customers. This has changed, in part because of approaches such as giving personal attention to customers from people who enjoy what they do, making for an enjoyable shopping experience. Sephora is a brand that has been successful by handpicking their cast members to offer a similarly pleasant shopping experience.
OMNI ISN’T EASY
Omnichannel marketing is a careful orchestration of digital marketing, social sharing and in-store experience that has to be carefully integrated. It may seem simple to execute, but it is not. It used to be a cost-effective model, but omnichannel is becoming as costly as traditional marketing, and may even become more expensive because of the many available options. cont’d on page 62
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BUSINESS
cont’d from page 60
The use of influencers is one of the single most important drivers of brand credibility, though they are no longer cheap, costing upwards of $20,000-$50,000 per month. Furthermore, the omnichannel is not limited to retail as the endpoint for the consumer purchase. There are also successful strategies with direct sales through home shopping and multilevel marketing, as well as direct-response TV. And let’s not forget the beauty box customer touchpoints, including those of IPSY, Birchbox and Glossybox. The integrated delivery strategy of digital marketing and social sharing is the new consumer reality, but is more complicated than simply adding social media and/or e-commerce to brick and mortar, because the power of a brand is not the physical store but the people working there—peers.
PEER INFLUENCE
Peer and influencer opportunities that can garner attention and credibility for a brand include grass roots activities such as consumer trade shows, and fashion week and vlogger/blogger events. The use of influencers is one of the single most important drivers of brand credibility, though they are no longer cheap, costing upwards of $20,000-$50,000 per month. Anyone who doesn’t see a cause-effect relationship for social sharing are mistaken; it is one of the most effective tools for attracting the millennial consumer. In the retail segment, influencers have been successful in dispensing sought-after information on products and driving enormous volume in a matter of hours, if not minutes. Cutting-edge beauty chains such as Mecca and Sephora are heavily engaged in orchestrating the customer engagement from smart phone to store. 62
Beauty Biz Year 9 Issue 6
CONSUMER ENGAGEMENT
Selecting social media platforms can be a moving target. Several years ago, it was all about Facebook, which today is irrelevant for millennials compared to the key platform of Instagram. And I doubt there is any marketer who is not putting some funds into Snapchat, which has become the latest mecca for these consumers. Social media selection and resource allocation is only one element of the strategy, however. It alone will not give your customer the shopping experience they’re looking for. To succeed, retailers and brands need to integrate social media at the point of sale to address the 85% of millennial consumers who have done their homework before they arrive at the store. Cutting-edge beauty chains are heavily engaged in orchestrating the customer engagement from smart phone to store. Currently being tested is beacon technology, which sends out digital invitations customised to the consumer. In 2015, Sephora began using beacons in stores nationwide to deliver timely, personalised alerts—including birthday greetings, loyalty program updates, training notifications and more—to consumers who opted-in. This is not something that the brands can spend a lot of time on, unless the retailers ask them to participate in a promotion. If you, as a brand leader or marketer, are invited to participate in a beacon program, I strongly recommend that you consider doing so, because this well-integrated system completes the customer experience.
POINT OF SALE CONSIDERATIONS
Training at the point of sale is crucial but because many specialty retailers—big brands utilize selling specialists. Brands need to think of the point of sale as well.
For example, if you’re in the mass space, where many customers have been primed by digital marketing, how do you consummate sales? There, strong messaging that brings attention to your latest and greatest products, is critical. When Leslie Blodgett went on the air in 1997 with no experience on TV, she created a new category called mineral makeup, which was known by only a small segment of consumers. The same goes for prestige, because there are not always dedicated beauty advisors available in specialty retail. Even department stores are rethinking the ROI on beauty advisers and fragrance specialists, as are the brands, which foot the bill for these expensive selling tools.
THE RACE FOR ENGAGEMENT
While social influencers are still important, it is the creative orchestration of a number of customer touchpoints that will ultimately create a climate of personal connection to the customer. Many of today’s successful brands are not selling well because they are marketed at an attractive price point or a strong point of difference, but rather because of the personal touch they deliver. Retail pillars such as Myer, David Jones, K Mart and Target will need to reinvent themselves to catch this new wave of personal interaction and engagement. They should hurry, because some brands are already there, mounting a strong campaign to build personal relationships with customers and their peers. Jeffrey Ronald Ten brings more than 35 years of international senior management marketing and sales experience from the prestige, mass, direct sales, travel retail cosmetic industry.
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BUSINESS
INTENTION SEEKING Do vision boards really work? By Lisa Conway
It’s a brand new year coming up and there’s a palpable sense of “start over” in the air. Did you have an ordinary 2016? Perhaps you had a relationship end or 2016 wasn’t your best year financially. Whatever went down in 2016, it’s time to dust yourself off and embrace the begin-again opportunities of 2017. 64
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So: how are you going to make the next year different to the last? Here’s a tip I’ve shared with all the salonowners I’ve worked with – create a vision board! In my experience, people who create a physical vision board have a 70 per cent greater chance of success than those who don’t. How you set-up and start your year has a huge impact on how you finish it. Begin by critically reflecting on the year that was. Make yourself a lovely cup of tea, grab a notebook and find a quiet sitting spot. At the top of a blank page write the heading Lessons Learned. Think about and note down the things you’d do differently if you had 2016 over. What wouldn’t you do? How would that change your outcomes? What would you do better and what would you avoid all together? I’m told there are no mistakes in life, just lessons to be learned. That’s where we learn the fastest – every whoops, every knock-back, every no-go sets us up to improve and directly affects our personal growth. Feel like you could have won an award for personal growth and lessons learned this year? Well, that was this year. It’s time to re-set and build on that bedrock. Head-up a second blank page with My Wish List. Channel your inner child at Christmas and fill this page to the brim with whatever you want to happen in 2017. Now, sort it all. Define and refine it. Maybe circle personal things in green and work-related things in red. The colours are up to you; you just need two categories. Now, for each category, think about what’s important and what would be nice. Maybe get some more colours going on to define them. How you display your thinking is what cements your ideas into action. It’s critical to make this a work of art that you’re proud to hang in a prime location, where people will see it and ask about it. Telling others about your vision makes you more accountable and solidifies your desire. For each item on your list, find a picture or phrase that you immediately associate with it. Make it fun. Choose images that inspire and stimulate you. For example, I plan to eat food that isn’t processed and found a magazine image of fresh, raw produce that represents my idea perfectly. Once you’ve converted your list into phrases and pictures, it’s time to stick them on a board. Cork board. Pin board. Sticky-tape on a wall. You get to be as creative as you want. There are countless ways to put your board together, even apps to help you do it electronically. My way is just one way. I get a sheet of cardboard and literally cut and paste magazine pictures, family photographs and Internet images. My board will be displayed in my home for the next
12 months so it needs to be stylish and beautiful. You could use an app to develop yours and then get it printed out and placed somewhere in your home. Whatever works for you. Where you put your vision board is paramount – it needs to be where you are and where you’ll see it. You’ll find mine in my bathroom because I’m guaranteed to have at least one shower a day. My partner has his in the toilet Now that you’ve created and hung your board, the real work begins. You need to develop a simple plan to bring your intentions to life by working backwards from your images and words using the acronym G R O W: Goal – You have that in front of you, that’s why we did the board Reality – Ask someone you trust to tell you whether the things you want are realistic; stress test your vision. Options – What are they? What are your choices to make this a reality? Hire a personal trainer, join a running group and a gym? Remove sugar or go Paleo? Way forward – Which of the options do you choose? That’s your way forward. Stress test everything on your board and make a GROW plan for each and every one of the images and phrases. Here’s a salon example of vision boarding. If your goal was to have $10,000 in your business bank account by 1 July, your next step would be to ask: How realistic is this goal? What are the
options to ensure you can do it? If you were to put away $455 per week, you would reach your goal. Is that a reality? Is it even possible? Only you can answer that. Now, look at your options. You could give up the cleaning lady; perhaps that’s $80 a week. You could stop all spending on clothes. You could even go through your house and garage and list things on eBay to make cash. Eating out could become eating in. You have an array of options, including raising your average dollar sale by $20 in your salon, spa or clinic. The next (and crucial) step is choosing what you do. What is your way forward? This is how you transform your wish into reality. The secret is to work on it and think of it daily. Every. Single. Day. You may not win every week – don’t stress, remember that failure is just a lesson and you have plenty more weeks left. Keep at it. Make it your daily practice. Do vision boards really work? Absolutely, but only if you action them. What I love most is seeing what initially seemed a stretch transform into reality 12 months later. Go on, make yourself a board. If you want to share it with me, I’d be thrilled. For more tips on lifting your salon from good to great, email me at lisa@zingcoach.com. au, visit my website, find my video tips on YouTube or read my book The Naked Salon, an essential guide to time, team and money. www.zingcoach.com.au Beauty Biz Year 9 Issue 6
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THE MOVIE THAT IS YOUR LIFE!
By Julie Cross
At the end of a new year or the beginning of a new is a great time for reflection… a time to reflect on the year that was, and if that year was a movie would it be the big blockbuster kind of movie that we all love to watch and be involved in? Let me explain… It has been said that at the end we may see our life flash before our eyes. I wonder if it comes in some kind of Movie format. Now that gets you thinking about that whole concept of beginning with the end in mind! And then one day recently I went on a plane trip and watched the movie ‘Red Dog’ and that experience really gave me some lessons that I would love to share. There was a guy sitting next to me on the plane that day that I didn’t know, but he noticed I was watching ‘Red Dog’. He mentioned that he had seen the Movie and then he then started to watch me watching it with interest. For anybody that has seen the movie, well you will know what I mean. In the beginning I laughed, and I have one of those big, turn heads, out loud kind of laugh! I was so into those moments and totally oblivious to those around me. Well, then the movie takes a turn, yep it gets sad, and then I cried. Well I didn’t just do that gentle, keep in together; tears silently roll down your face kind of cry. I did the big snorting, nose running, and throat stinging kind of cry. The one where you have used up all available tissues and serviettes and you are now trying to inconspicuously use the back of your hand or the corner of your collar!! In fact I was even considering using HIS collar and he must have sensed that because he then he gave me a tissue. And then, well I think I did both together, cried and laughed all at once! When the movie finished the gentleman beside looked at me and said, “Well how was that?” I said, “Well what do you think?” He said, “Well, when I heard your amazing big laugh I thought I wonder if she cries as passionately and as loudly as she laughs!” And then he said, “And you sure do!” I think he was as entertained by watching me watch the movie as he was when he first watched the movie. He relived the fun moments through my laughter and enjoyed me enjoying them, anticipating my reaction to them almost. He then empathised with me through the sad moments, knowing that they were coming up and
wondering about my reaction and how I would cope with them. Even offering me a tissue to show his support (or save his collar!) So, I think that perhaps I live my life like I watch, appreciate and get involved in a movie. I live and experience the joy loudly and passionately, the laughter and fun with my partner, friends and family, travel adventures and meeting new people, success and affirmation of my work and the euphoric moments of love and appreciation that comes with having children. But I also feel the pain just as loudly and passionately. The grief that comes with my husband having a stroke and then five years later passing away. The pain that comes with all the moments of missing him being here for my boys. The fear and vulnerability that is present as I take up the rest of this journey and hoping I am enough. But you see that is living a life and I am not ‘flat lining’ through life and who would truly want that? My troughs of pain, of grief and of sadness or disappointment propel me to the opposite to the peaks of excitement, joy, love, lust, hope and fun. When the pain is there I do it, feel it and allow it to pass, and then when the joy is there I do it, celebrate it and feel it and well.... I roll around in it! Movies, books, people, songs, speakers and entertainers that we love and are passionate about take us on a journey through our emotions, which is why we love them and want more of them. And so does a rich, full, passionate big blockbuster kind of life and I think that is the kind of life I am living and that is the kind of life I want to live! You can’t do the Ying without the Yang, life without death, happiness without sadness, you need bad times to appreciate the good times, you need to be vulnerable sometimes to understand and know courage, and if you want the tide to come in, then it needs to go out! If you want a summer then we need to do a winter. If you want to exercise resilience then you need to fall down to know how to get back up. So, don’t be afraid to do your pain, don’t be afraid to show it and live it. It is as much as who you are as the joy and
laughter. If we were all honest we would admit that we are not as interested in reading a book or listening to somebody who ‘pretends’ it is always perfect. The adversity and the triumph the laughter with the tears is what makes it all so entertaining, so feeling and so, so ALIVE! So, go live your life happy, sad, loud and proud but most of all live it truthfully. And sometimes, like that stranger on a plane watched me on my journey through that movie, we have to sit by and watch our partners, friends and children go through their journey. We can’t stop them from experiencing it or save them from the emotional reaction. This man on the plane didn’t say to me just before the movie got sad that I should turn it off now, because he knew that that added to the experience of the story, and even if he had suggested I turn it off I wouldn’t have. And so it is with the people around us, especially, with our children, we love to watch them as they move through what we know to be happy, joyful moments and then at times we want to save them, fast forward through some bits to avoid the challenging and sad moments. But we can’t and really we shouldn’t. Let’s just be there and hand them that tissue or give them our collar, because surely in the end we want them to lead a big full Blockbuster kind of life! After the movie I was a little emotionally exhausted, but I was warm, I was happy and I was fulfilled and I was so glad I had seen it, lived it, felt it and enjoyed it and I would enthusiastically recommend that movie to everybody. Yep, I want to live and feel the full length and breadth of my life, I want the whole shebang so that when I get to the end and I see my life flash before your eyes, well I want to have lived the kind of life that I am going to love watching back! And that means I will have to do all of the emotions that come with that. So hope the year as been a blockbuster one and you are ready to produce, direct and star in another! Go live and love your Blockbuster kind of life... and what would it be called I wonder... Perhaps for me it would be ... “The Sparkle Show!”
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