Hairbiz Year 14 Issue 6 by Mocha Group

Year 14 Issue 6

GIVE LIKE A QUEEN LIVE LIKE A QUEEN

Featuring the ghd deluxe gift set, from the limited edition wish upon a star collection. For more information, contact your ghd area manager or phone 1300 443 424. #givelikeaqueen #ghdchristmas

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WHAT HUE R YOU?

PINKS PURPLES

21 Fabulous Shades

You’re a Candy-Coated Rockstar made of sugar, spice and a little bit of edge. Shade Options: Cotton Candy, Flamingo Pink, Rose Red, Violet, Plum, Purple.

REDS ORANGE

You’re a Fiery, Feisty Vixen who demands to be noticed. Shade Options: Red Wine, Poppy Red, Cherry On Top, Vermillion Red, Fire, Flame.

YELLOW GREENS

Unique and Flamboyant…You march to the beat of your own drummer! Shade Options: Bright Yellow, Spring Green, Apple Green, Alpine Green.

BLUES

You’re a Calm Storm… Bold and daring, yet elusive & dreamy. SHADE OPTIONS: Turquoise, Lagoon Blue, Atlantic Blue, Midnight Blue.

BLACK

Dark, intriguing and sexy, you have an air of mystique. Shade Option: Ebony.

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For stockists call Dateline Imports P/L on (02) 9666 3611 or visit babylisspro.com.au

CONTENTS

www.ghdhair.com

ON THE COVER

PROFILE

COLLECTIONS

22 ghd Live Like A Queen This Holiday

34 Fatty Arbuckles, 20 Years On By Louise May 36 Headroom Hair By Louise May 38 A Change Of Pace 40 Motorbikes, Paddle Boards and Hair 42 Reaching for the Stars By Anthony Gray 66 The Exclusive on Laurissa Ramage

72 Glance By Angelo Seminara 74-76 Adornments By Amy Gaudie

REGULARS 10 Editors Letter 20 Industry News 80 Hair Shop 82 Dateline City

INTERNATIONAL FEATURE 12-14 On Top of the World with Josheph Ferraro By Julie Bellinger Gibb 28 Global Talent – The Hair Bros By Pauline McCabe

FEATURE 16 10 Minutes with Paul Dare By Louise May 24 Spotlight on Kym Krey By Louise May 26 The Ulitmate Collaboration By Linda Woodhead 30 Meet John Azzi By Louise May 32 Healthy Habits – Brad Ngata By Louise May 54 For The Love Of Colour By Kristie Kesic 78 Happy 15th Birthday – Amazing Hair

2020 AHIA & HOT SHOTS WINNERS 44 The Industry Pulls Together For the 9th Annual AHIA 46 Australian Salon Business of the Year – Circles of Subiaco 47 Introducing the New HOT SHOTS TEAM 83 Care Treat & Style Awards Winners

EVENTS 48 AHIA Creative – A New Era of Hairdressing 50 Hair Festival – FOLLOW US! 62 DEFY Convention, I’m Not Your Princess 62 KAO Virtual Experience

PRODUCT PROFILE 58 Not Just Sustainable Colour – Affinage Leads the Way 60 Hair Heaven Has Arrived – E-Curl Pro

BLOG SPOT 86 Time For A Reset By Dario Cotroneo 87 Oh, How I Love Solitude By Julie Piantadosi 88 Mastering An Adaptive Mindset By Simone Lee 89 When You Wish Upon A Bin By Paul Frasca

BUSINESS 92 Challenging The Status Quo On Apprenticeships By Sandy Chong 94 Business Insights By Sharleen Lee 96 When To Outsource Your Social Media Marketing By Nicole Healy 98 First Things First, Don’t Get Overwhelmed By Everything By Caitlyn Menzel 100 Style Guides 101: What Are They and Why Your Business Needs One By Sarah Garner 102 Salon Money Mastery By Marie Drever 104-106 The 7 Big Mistakes Salon Owners Make When Selling Their Business By Nikki Katz

fun & scented fashion shades have joined the milk_shake coloured whipped cream family. _ rose brown _ light blue _ light pink _ intense grey _ light grey

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SA: Hair & Beauty Co- Op _ 1800 635 545 WA: Ultimate Salon Supplies _ 08 9204 2200 TAS: AJHS _ 0409 014 070

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HAIR BIZ

EDITOR’S LETTER

PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Louise May louise@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Louise May Julie Bellinger Gibb Linda Woodhead Pauline McCabe Kristie Kesic Anthony Gray Dario Cotroneo Julie Piantadosi Simone Lee Paul Frasca Sandy Chong Sharleen Lee Nicole Healy Caitlyn Menzel Sarah Garner Marie Drever Nikki Katz

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2020 mocha publishing All rights reserved.

I have noticed that two things happen when you live through a global pandemic, as we are now. Firstly, there is an inevitable surge of creativity, and secondly there are those that have taken the time to stop, completely withdraw themselves from the madness, invested in some really deep soul searching, reflected on what their life has become, and have put steps into place to create more work/life balance. We witness the rise of the rebel: those who don’t play by the normal rules, who flourish in chaotic, unpredictable times and welcome uncertainty without fear. As a salon owner myself, and also a wife and mother of 3, I have been all of the above at some point during this whole fiasco and I totally get how emotionally taxing 2020 has been. I am incredibly excited and proud to be sitting here and writing for what is my first editors letter as the new Editor of Hair Biz Magazine, and want to say a huge thank you to Kym for all her wonderful help that she has given with getting me started with my new role, and I wish her all the best in taking her amazing business to the next level. I feel so blessed to be working with an extraordinary team here at Mocha Publishing, that focus on bringing together a collective of like-minded, passionate game changers, thought leaders, style makers and rebels from all over the globe to deliver inspiration and leadership and force you to keep asking the questions, ‘why?’ and ‘why not?’ So, what’s it all about? In a world full of imitation and replication, we want to deliver something different. Something extraordinary, something that stand outs, is authentic and that we can take beyond the pages of a print magazine. As I am about to hit send on this letter, for it to be emailed over to the magazine, I have done another ‘once over’ of the content before it is ready to be published, and I must say I am full of gratitude! What a truly amazing industry we have. We have salons celebrating 20 years in business, amazing advice from industry coaches, mentors and educators, and a focus on our up and coming rising stars. We connect with the insanely talented in the UK, and we also get an insight into the importance of health and wellbeing as a salon owner. We are also so excited to be celebrating the winners of the AHIA’s in this edition which was a virtual first with more than 4000 views and many more viewers, and also look ahead to 2021, where we will be launching the AHIA Creative Awards and partnering with BHA Media to support them in the launch of Hair Festival, together bringing the Queen’s Birthday Weekend back to the hair industry.. YAY! So, in this edition, we focus on looking forward, not back - because we aren’t going that way!

L ou ise M ay Louise May, HAIR BIZ Editor

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JOSEPH R O R A E F R

ON TOP OF THE WORLD WITH

By Julie Bellinger Gibb, Gorgeous PR, UK

Hailing from Sydney, but with two successful salons in the Yorkshire town of Harrogate, Joseph Ferraro has come a long way. Not just on his travels, but in his flourishing hairdressing career too

The beautiful spa town of Harrogate in North Yorkshire couldn’t be much further away from Joseph Ferraro’s roots in Sydney, Australia. It had always been Joseph’s ambition to own his own business when he started out in his hairdressing career. But little did he know that his thriving salons would be on the other side of the world, and he would own not just one but two before he had reached the age of 40. Life could have looked quite different for Joseph (or Joey, to his friends and family). A promising talent for football saw him progress to semiprofessional standard in his teens. Signed up for his home state team but frustrated at the lack of earnings and the increasing commitment on his time, he resigned himself to the fact that an alternative career may be beckoning. His parents - whose families had emigrated from Sicily over to Australia after World War Two - were both in hairdressing. “My dad was a barber and my mum worked in a ladies salon in Sydney,” explains Joseph. “It was my mum who encouraged me to pick up the scissors and give it a go. I felt it was my destiny!” 12

Hair Biz Year 14 Issue 6

Adoring it right from the start, Joseph thrived on the freedom and creativity this new craft brought. “I enjoyed meeting every client who walked through the door, but most of all, I loved – and still do – helping a client become the best version of themselves through a great cut and colour,” Joseph enthuses. Starting out with an apprenticeship on Sydney’s bustling Oxford Street, Joseph had a couple of years of junior hairdressing under his belt before an urge to travel struck. “Me and a couple of mates spent three months ticking off some pretty cool places on our travel list, including LA and New York, as well as France, Spain, Italy and Greece,” Joseph recalls. When he finally hit his next destination – London – he had a two-year working visa in his backpack. Fortune brought him to the doors of renowned London salon Cobella and he picked up where he’d left off, refining his skills and honing his talents as a budding hairdresser.

“EGO IS SOMETHING I DON’T LIKE, I’VE ALWAYS TRIED TO STAY HUMBLE AND GROUNDED. I DON’T EVER WANT TO GET TOO BIG FOR MY BOOTS.”

It was exciting times and Joseph was lucky enough to strike up a friendship with colleague and fellow future star Jamie Stevens. The pair had big ambitions and, encouraged by Jamie, Joseph joined the Fellowship for British Hairdressing. In the meantime, an opportunity arose to move north and cover a stylist’s maternity leave at a salon in Harrogate, North Yorkshire. Joseph jumped at it. “Why not, I thought. I was keen to explore the UK and make the most of my visa,” recalls Joseph. Enjoying the lifestyle in the north of England, Joseph was offered the chance to take over the salon. Teaming up with friend and fellow Aussie, Chris Burton to buy it, they burst onto the hairdressing scene in Harrogate. Shortly afterwards, Joseph was selected to be a member of the prestigious Fellowship for British Hairdressing F.A.M.E Team. He credits this opportunity in 2011 as a total game changer. Mentored by hairdressing greats, Errol Douglas MBE and Bruno Marc, he learnt not just about hairdressing, but crucially, about business. The steady advice and powerful influence of these two men has stayed with him ever since. “I learned so much and gained so much experience, growing in stature as a hairdresser. Those twelve months were a massive career boost to me,” confesses Joseph.

No doubt, being part of the F.A.M.E team was a pathway to bright things ahead. Meeting and working alongside some of the biggest talents in the hairdressing world was an inspiration to Joseph. But next up, he longed to realise some creative ambitions. Already shooting his own photographic collections, he was determined to break through and win a category at the British Hairdressing Awards. 2016 was his year and his beautiful, stripped back set of images rewarded him with the title North Eastern Hairdresser of the Year. Around this time, Joseph decided to part ways with business partner Chris and rebrand the business. And so, Joseph Ferraro Hair was born. Fast forward to today and the brand boasts two salons in Harrogate with reputations that stretch far beyond the local area. Joseph also holds the prestigious role of brand ambassador for Authentic Beauty Concept. “is the perfect brand for me. It truly reflects my approach to fresh, modern beauty and the honest, no-nonsense take on products feels refreshing and relevant. I’m really enjoying working with the range both in the salon and on set.” While Joseph may have won plaudits for his photographic collections and has a busy roll call of fashion shoots, education seminars, and live hairdressing shows to his name, it’s arguably the salon where he truly shines the most. Acknowledging once again his mentors Errol and Bruno from the F.A.M.E team days, Joseph has modelled his humility and lack of ego on their examples. cont’d over page

cont’d from page 13

“Ego is something I don’t like,” admits Joseph. “I’ve always tried to stay humble and grounded. I don’t ever want to get too big for my boots.” Joseph’s lack of self-importance extends back to his team and it’s clear he’s putting all his attentions into nurturing them. “My focus may have been on growing myself in the past, but now it’s all about developing my team,” Joseph explains. “The way I see it, if I can drive my team to be successful then everyone wins.” Joseph was already determined to back up this goal with an investment of time and training before events in the world took an unexpected twist with the outbreak of COVID-19. And he acknowledges that the extra headspace the recent lockdown imposed has consolidated this aim. “I think that having time out of the salon environment has brought me back to why I first went into business,” he reflects. “You can lose your focus in a busy world, so this has been a massive eyeopener. I’ve thought a lot about what I want to achieve and where I need to direct my attention.” Joseph is not the only salon owner to realise that you learn a lot about people during tough times. “My talented team of stylists and colourists mean everything to me,” he confesses. “We really are like a family. Everyone works closely together, chipping in ideas and suggestions. This collaboration is one of the secrets to a successful business – everyone feels that their opinion matters and that their voice is heard.” While Joseph misses his family back in Australia, he’s in no doubt that Harrogate is home. In terms of geography, the next step on Joseph’s path may not be quite as far as relocating across the world, but don’t underestimate this honorary Yorkshire boy from Sydney - he’s definitely a talent with his sights set on the next big adventure.

Hair Biz Year 14 Issue 6

“IT WAS MY MUM WHO ENCOURAGED ME TO PICK UP THE SCISSORS AND GIVE IT A GO. I FELT IT WAS MY DESTINY!”

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10 MINUTES WITH

PAUL DARE By Louise May

International Educator and Cutting Master, Paul Dare is a perfect example of how an artistic passion can also bring great business and Industry success. Growing up in the UK, and armed with Sassoon and Sorbie training, Paul definitely had all the foundations and framework he needed to have Industry success when he landed here in Australia 40 years ago. He is an Innovator, an amazing Industry educator, a very proud father of 4 and soon to become a first time ever, PapaD! Hair Biz Editor, Louise May, spent 10 Minutes With Paul recently to learn a more about his journey.

Tell us what you do in the industry today.

By label, I am an international Educator, a Precision Cutting Master, and the inventor of the Dare Chisel™, which also means I am a natural multitasker. I work behind the chair Tuesday, Wednesday morning, teaching the team in the afternoon, Thursday 12 hours, Friday all day, and weekends are reserved for ‘me-time’ and ‘family time’. I like to call that “balance”. I am fully committed to growing the industry’s 16

Hair Biz Year 14 Issue 6

knowledge so I teach ‘Cut Like a Master-class’ and have been doing so for the past 20 years; this is my passion, I have been extremely fortunate to have been taught and mentored by the best in the industry. Funnily enough, I have just finished filming this whole journey and will be launching this online class in late 2020. I also continue to manufacture the Dare Chisel; a product I developed in 1999 to expand the creative possibilities of hair sculpting. I call it the fifth element, working alongside the straight blade and texturising scissor, clipper and razor.

To help us get to know you a little more, would you share a title about your upbringing?

I was born just outside of London. I was one of four siblings to my parents who were a structural engineer and a registered nurse. As a child, I was loved, I was given an excellent education and had a very safe middle-class upbringing. As a young man I had no idea where to start in the industry, so spoke to family friends who

advised an apprenticeship would be the best entry point, so I walked into the nearest salon, asked for an apprenticeship and got the job; little did I know at the time that I was being taught the ABC Sassoon cutting philosophy, I learnt all the cutting principles properly and Trevor Sorbie taught me how to break all the rules and cut with a razor which became the foundation to my creative work, and it was a lot of fun. I departed England in 1980 to travel to Australia and this is when my new chapter began.

How did you first get involved with the industry?

I was sitting in a hair salon getting my hair cut at the age of 16 and was looking around at the environment; noticing and appreciating all the stunning women! I decided this could be an excellent job choice as I was extremely strong at art in school and could merge my creative abilities with my appreciation for beauty. From the very first day my goal was to be the best of the best and I was prepared to accept the challenge that came with that,

What achievement are you most proud of in your life or career?

There are many, the top three, 1, inventing and introducing a new tool to the industry, the Dare Chisel™ which was created from the need to show hairdressers that it is not important what tool you use to cut hair, but the understanding of what is the correct tool to execute the right haircut. I did not intend for this tool to happen but realised from experimentation that a chisel can be used in such a different and fluid way that it creates a unique texture and ultimate freedom. We are artists and have an ever-growing need self-expression. The Dare Chisel™ allows this. All of my awards have been amazing milestones to have my work published, giving me a platform to teach on an international basis. Being honoured with a Hair Legends award from Mocha Publishing in 2008 was extremely humbling and a recognition of my professional journey. I also have four amazing children who are all achieving incredible things in the world, and I am happy to say I have been a strong influence in their lives, watching their careers and personal lives unfold wonderfully.

If you weren’t doing what you do now, what alternative career would you consider?

Architecture was my career choice before hairdressing as my father was a structural engineer and the creative aspect of designing a building was interesting to me and integrated well with my creative background. But after getting my haircut surrounded by beauty, I was inspired to take a completely different direction, one which I have never regretted. Hairdressing is an amazing career with infinite possibilities

Four things you’re passionate about.

1. My industry; I love what I do on a daily basis and have been at it since 1978. Every day is a learning experience, clients come in and leave with a huge smile on their face, I have the power to transform and elevate people to a higher level of confidence. 2. Teaching has become a passion, to open the minds of the young hairdresser to be aware of what the industry has to offer, learn and be mentored, always have an open mind. 3. Cooking is my creative release. I love

experimenting in the kitchen; my mind shuts off from the outside world when I am creating in the kitchen. Much like cutting hair, the end product is most delicious. 4. My family is super important to me, their love keeps me strong and motivated and I give it back tenfold. My eldest daughter, Leticia Dare, who is based in London, is a superstar in the styling world. My second eldest Nicola is styling brides for Grace Wears Lace on the Gold Coast and has just informed me I am to be a PapaD with my first grandchild. My only boy Charlie is about to start middle school and the youngest Lola has star written all over her.

Describe you’re ideal Sunday.

Staying at my beach house in Carrickalinga is my ideal. I wake early so sleeping in is not an option, but I enjoy walking the dogs on the beach, which gives me ‘zen’ time, returning and cooking breakfast for the family, taking in the Mclaren Vale wineries then straight home for dinner to watch the sunset on the balcony. Simple pleasures!

What’s on your bucket list?

To truly become an internationally recognised hairdresser, because of my innovative approach and non-acceptance of the norm, expanding the minds of the young to challenge themselves, which will give them a career path of a lifetime. Getting a single figure handicap in golf, and to teach in all seven continents of the world - I have already achieved 4 and sold chisels into 5!

Craziest, funniest or most unusual thing/s you’ve ever done.

Cutting hair with a wood chisel, that has led me on an extraordinary journey. Crazy yes… but opened my eyes to the creative possibilities outside the normal. Presenting in Denmark when I was supplied with six long hair models that I was expecting would let me cut their hair, chisel short, but no, so I had to come up with a technique for long hair with the chisel, in 10 mins as I was going on stage Threw away my comb and free cut with finger sections creating an increase layered look that I still use today. Funny and scary all in one.

Pets or no pets

I love my two Jack Russells, Baxter and Buddy get me excising every morning, they supply unconditional love.

What’s playing on your Spotify right now.

Yacht Rock. 70s to 80s smooth soul, jazz, R&B, funk and disco.

What was your nickname as a child.

Dan Dare, because of the surname… Dan Dare was a science fiction comic book hero from the 50’s and 60’s.

If you could leave this industry having achieved just one thing, what would that legacy be.

Introducing a credible tool; the Dare Chisel™ to open the creative minds of the young hairdresser. Recognition of my Masterclass for delivering strong fundamentals to fully understand and master all aspects of haircutting.

What’s something interesting or quirky we might not know about you.

My passion for cooking, the Dare table is always open! My wife calls me the ultimate handyman renovating houses and building furniture. I am responsible for 80% of my salon’s renovation and thoroughly enjoyed every minute of it (even though it nearly killed me).

If you could invite 4 people, living or passed, to a dinner party at your place, who would it be.

Salvador Dali my creative inspiration. Vidal Sassoon my hairdressing foundation. Trevor Sorbie my rule-breaking mentor. My deceased father to show him what I have achieved and thank him for his guidance.

If you could change one thing about yourself what would it be?

Nothing. This is not coming from a place of arrogance, but rather a place of acceptance. It’s easy to slip into a self-judgement mode, much harder to be genuinely loving and kind to ourselves. We are all a work in progress and that makes life vibrant, diverse and delicious!

Your greatest indulgence? Red wine and fast cars. www.darehair.com.au

Hair Biz Year 14 Issue 6

For stockists call Dateline Imports P/L on (02) 9666 3611 or visit parlux.com.au

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INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS KHAIRPEP ANNOUNCES KERRIE DIMATTIA AS CREATIVE DIRECTOR

KINKY, CURLY, STRAIGHT SAVES LIVES

Khairpep is excited to announce their new partnership with one of Australia’s most exciting hairdressers, Kerrie DiMattia, Creative Director and Owner of DiMattia & Co Hairdressing. In addition, the brand has chosen one of the most recognisable faces from Kerrie’s most recent collection, DISCARDED, stunning blonde Lara, as the face of the brand’s new advertising campaign. Says Kerrie, “Having worked with Lara in a lot of shoots over the last few years, I can see the difference in the health of her hair since using Khairpep regularly. Her hair gets its fair share of torment from heated styling tools on set, sun & surf most weekends, and regular lightening services. Before using Khairpep regularly it had a tendency to become very brittle & dehydrated especially over summer and lacked body & shine, but Lara’s hair is as incredible to work with these days.” The Khairpep range is changing the way damaged hair is managed – it’s an internal repair as opposed to a cosmetic repair - and it is truly changing the way hairdressers are approaching clients whose hair seems like it is beyond repair. www.khairpepaustralia.com.au

Friday 16th October marked Restart a Heart Day, a day created to raise awareness around cardiac arrest and the importance of learning CPR and knowing how to use an AED (defibrillator). A passionate supporter of the cause, Uros Mikic, salon owner and creative director of Adelaide’s Kinky Curly Straight hair salon, would like you to think about the last time you refreshed your CPR skills. ‘Every year across Australia 30,000 people suffer from an out-of-hospital cardiac arrest, and shockingly only 1 in 10 survive. And the easiest way for us to change these horrible statistics is to learn CPR, know where the nearest AED (defibrillator) is and follow the simple rules CALL.PUSH.SHOCK.’ says Uros. Uros and his team have been proudly supporting the Restart a Heart Day campaign for last three years, annually organising a CPR training session for their salon team. This year due to COVID restrictions the team joined Council of Ambulance Authorities in a live stream event to learn more about cardiac arrest and refresh their CPR skills. www.kinkycurlystraight.com.au

JOICO SUPPORTS NATIONAL BREAST CANCER FOUNDATION TO RAISE FUNDS FOR BREAST CANCER RESEARCH.

2020 AFFINAGE PROFESSIONAL COLOUR COMPETITION

Anthony Bayer Joico has teamed up with National Breast Cancer Foundation to raise much needed funds for research by donating $1 for every tube of Color Intensity Pink Shades sold through salons in the month of October. The National Breast Cancer Foundation (NBCF) is Australia’s leading national body funding gamechanging breast cancer research with money raised entirely by the Australian public. The NBCF’s mission is simple: stop deaths from breast cancer. The most impactful way to do that is through research. By gaining a better understanding of how breast cancer tumours originate, grow and spread, more lives can be saved. Joico is committed to helping NBCF reach its goal of zero deaths from breast cancer by 2030. By supporting NBCF through Breast Cancer Awareness month in October, Joico hopes to raise valuable funds that will make a significant impact on the lives of Australian women. www.nbcf.org.au 20

Hair Biz Year 14 Issue 5

Pia Lane

Samantha Ward

This year’s judges for the Affinage Professional Photographic Colour Competition, certainly had their work cut out for them choosing an overall winner for 2020. Judges Joanne Cowen (Instyle Magazine), Linda Woodhead (HairBiz Magazine), Nicole Healy (Melbourne Hair Blogger) and Australian influencer Shauna Elizabeth assessed each entry against the brief, which was to create a wellexecuted and inspirational colour accompanied with exceptional finish and style. Their look was to reflect upcoming and current trends and push their boundaries and this year’s entrants have obviously been driven by their passion and love for their craft. All work submitted was of exceptional standards and the Affinage team are excited for the 2021 Competition next year. WINNERS: Overall Winner of the 2020 Affinage Professional Photographic Colour Competition - Congratulations to ANTHONY BAYER of Anthony Bayer Hair Salon, Auckland New Zealand This skillset and artistic creativity absolutely nailed the brief. 2020 People’s Choice Award: PIA LANE of Pia Lane Salon, Brisbane 2020 Emerging Artists Award: SAMANTHA WARD for her amazing colour transformation www.affinage.com.au

INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS “SURPRISE - SURPRISE” SALON VISITS REPLACE GLITTERING ANNUAL AWARD CEREMONY

KH Hair Group UK, wasn’t prepared to let Covid-19 prevent its annual celebrations to recognise the achievements of its most hard-working individuals and teams, so group managing director, Darren Messias, donned his best PPE to carry out surprise visits to the winning salons. The Awards, usually the biggest night in the KH Hair social calendar, were due to be held at the King Power Stadium in Leicester during April but had to be cancelled due to lockdown restrictions. Understanding the 280+ employees’ disappointment, Darren says he thought it important to still recognise their achievements over the past 12 months, so he took the decision to carry out his covert operation and hand out the winning trophies. “Our annual KH Hair Awards is the only time the whole Group gets together to celebrate the outstanding achievements made by our teams and individuals.” explains Darren. So, while we completely understand why it had to be cancelled, we were all very disappointed. “During lockdown my intention was always to try and still find a way of celebrating and recognising everyone’s hard work. That, coupled with the fact that since we re-opened, our salons have worked so hard to look after our fantastic and patient clients, made me feel a surprise visit with the winners’ awards would be a real lift for everyone.” KH Hair has been in business for more than 60 years and has 21 salons. www.khhair.co.uk

PIER PAOLO LAI ANNOUNCED AS THE NEW GLOBAL BRAND AMBASSADOR FOR MILK_SHAKE® milk_shake® announces the collaboration with Pier Paolo Lai, one of the top hairstylists in the fashion sector. He has collaborated with the most renowned fashion magazines such as Vogue, Harpers Bazar, Elle, Glamour and many others, as well as being chosen by the most important international fashion brands for his unmistakable style in creating hairlooks. Pier Paolo Lai will be global brand ambassador for milk_shake® also taking part in education and will also be part of the z.one concept team, creating the best hairstyles for celebrities and supermodels such as Kendall Jenner, Cara Delavigne, Maria Carla Boscono and Eva Herzigova in the most exclusive backstage areas of the most important fashion shows. He will be using milk_shake® products and explain why they are real must-haves during these fashion shows, creating increasingly strong connections between the fashion runways and milk_shake®.

KMS ANNOUNCES CLEAN SWEEP INITIATIVE

HELPING SALONS WITH STAFF IN METRO MELBOURNE

For every job ad placed on the HeadHunter Recruitment Australia recruitment site during the months of October and November, one job ad for a hairdressing, barber or beauty business in Metro Melbourne will be provided for FREE. It’s a win/win situation - not only are you attracting potential staff to your salon with a job ad, you are also paying it forward and helping a fellow Victorian salon owner find a dream team member too! All job ads placed on HeadHunter Recruitment Australia are posted across multiple other job boards such as Jora, Adzuna, JobActive and social media pages. The site also has more than 600 registered job seekers from around Australia who have uploaded their CVs, so you can contact any of them to see if they are a good fit for your vacant position. To nominate a Melbourne Metro salon for a FREE job ad, simply email payitforward@headhunter.org.au and we will allocate a salon for you! Job ads are $199 for a 45 day post. Offer closes 21st December 2020. www.headhunter.org.au

Kao Salon Division today announced plans to amplify its focus on sustainability. The brand’s new sustainability efforts will include: • Reduction of environmental impact through water reduction, sustainable sourcing, energy conservation, lessening CO2-emissions, and streamlining packaging via recycled and recyclable packaging materials. • Lessening propellants (VOCs) and aerosol products by reworking existing formulations and exploring and implementing alternative spray technologies. • Improvement in the biodegradability of all formulas to minimize their impact on human and animal life • Reduction of transportation-related CO2-emissions by reducing product weight through concentrates and solid products - e.g. shampoo bars. • Minimise use of plastics to decrease the environmental footprint. E.g. pouch delivery solutions using 70% less plastic than a traditional plastic bottle. • Increase in the usage of recycled/recyclable plastics • Replacement of printed materials when possible with digital offerings, resulting in • a lower environmental impact www.kaosalondivision.com/en Hair Biz Year 14 Issue 5

COVER STORY

GHD GIVE LIKE A QUEEN THIS HOLIDAY This Christmas, ghd are making everyone’s hair wishes come true with their wish upon a star collection; ghd’s interpretation of mesmerising nights. Inspired by starry night skies and the trending constellation prints and patters that we saw emerge on the international AW catwalks, the limited edition wish upon a star collection features iridescent whites, striking satin gold accents, and luxurious midnight blues. ghd are constantly striving to innovate their offering; most recently having done this with the helios aeroprecis hairdryer and rise volumising hot brush. The Christmas collection really is the crowing jewel of recent campaigns, encapsulating all of the ghd portfolio to provide themed gifting options during the festive season. This comprehensive collection offers styling solutions for every hair desire, from covetable curls, wonderous waves, and sumptuously straight styles; so whether you’re spoiling yourself or playing the role of fairy godmother, get ready to gift the magic of a good hair day.

GHD DELUXE GIFT SET Featuring the iconic ghd platinum+ SMART styler and the new ghd helios™ professional hairdryer, both dusted with a luxurious white finish and satin gold accent details, with luxury vanity case.

GHD PLATINUM+ STYLER GIFT SET

GHD GOLD® STYLER GIFT SET

RRP $360 Featuring ultra-zone with predictive technology that senses your personal hair needs and adapts the delivery of power accordingly, the ghd platinum+ styler comes in a luxurious iridescent white with a satin finish gold wishbone stored in a luxury vanity case.

RRP $300 The iconic ghd gold® styler features dual-zone technology for premium performance, a modernised design for smooth, snag-free styling, and delivers unparalleled results stored in a luxury vanity case – perfect for the girl who seeks hair perfection this holiday.

GHD HELIOS PROFESSIONAL HAIRDRYER RRP $300 The gift of a salon blowdry in your hands. The new ghd helios™ professional hairdryer with luxury dust bag comes in sparkling white with satin gold accents, offers 30% more shine* and drastically faster styling.

“As the most gifted hair tool brand in ANZ, we’re also passionate about supporting our salons during the holiday season which we know is the busiest time of year. That’s why we also launch an entire Christmas campaign to support the collection – it helps consumers to understand the story behind the collection and really gives our salons a platform to recommend the best option to their clients.” Ludovic Dellazzeri, managing director, ghd anz

*Technical Testing 2019, vs naturally dried hair

www.ghdhair.com

SPOTLIGHT ON

KYM

KREY By Louise May

You’ve known her as the gal behind the keyboard, writing the stories you’ve loved to read as long-time Editor of Hair Biz, but in this edition, we turn the tables, firing the questions at her! Now that she’s no longer steering this particular ship, we wanted to know what’s next for this dynamic lady. Brand new Hair Biz Editor, Louise May spoke with former Editor, Kym Krey recently to get all the details.

Kym, you’ve been with Hair Biz right from the very first edition, is that right?

Yes! I was introduced to (Mocha Owner & Publisher) Linda Woodhead by the lovely Faye Murray toward the end of 2005 when I was about to sell salon number 2 and was transitioning into fulltime business coaching. Linda invited me to write business content for a brand new magazine that she was about to launch that would focus on the business and management aspects of the hairdressing industry. Well, that was absolutely my niche, so I thought it was a fabulous idea!

How would you go about choosing the topic of those early articles?

Each edition, I would sit and think about the issues that my coaching clients had been struggling with recently or a problem that we had overcome and then I’d write about what the challenge was, why it happened and how to resolve it. This became the formula that our future business writers would use to share their knowledge and educate our industry.

So business was always a strong focus for you throughout your career?

Most definitely. I was managing my first salon team at 18 years of age. I had 17 staff and 24

Hair Biz Year 14 Issue 6

everyone, even my first year apprentice was older than me! I was working with a leading salon group at that time and worked very hard but progressed quickly and was fortunate to have opportunities to move around and manage larger and larger businesses. It was all about the challenge of walking into a struggling salon business and having 3 months to turn it around. Those skills were very handy in my next role which was a partnership between a major product company and a very large franchised group where I worked predominately with very experienced but non-hairdressing business owners to show them how to operate profitable and professional salons and created the operating systems for their overall salon division. That was an extraordinary time in my life. I was travelling 3 weeks out of 4 around Australia and overseeing 118 salon businesses at that time in my early 20’s. Interestingly, I still work with a lot of non-hairdressing business owners to help them apply their business skills to this industry.

You then built 3 of your own salons, as well as a coaching practice before stepping into the role of Editor in 2014?

Yes! Ironically, I didn’t have any goals of owning my own business early on. I was such a big company girl, but by 25, I’d run out of opportunities to grow and even left the industry for a year to try a broader management role but found it boring compared to our industry. I bought my first salon at 26, and honestly, it took me a few years to get my head around the transition, but once I got a taste for what I could build the business to be, I was off! Salons 2 and 3 followed as we grew and grew.

By the time Linda approached me about the Editor’s role, I was already working 6 days a week, juggling my 3rd salon, weekly interstate travel and studying a business degree. My first thought was ‘How on earth am I going to fit that in?” but when I thought about saying ‘no’ and someone else having that opportunity, I knew there was no way I was going to let it slip by, so I just said ‘Yes!’ and I’ve been jugging ever since. Thank heavens I was flying so much. This magazine (and most of my degree) was done either in the air or in airports and hotels!

How have you seen our favourite mag change or evolve over all those years?

I’m so proud of what we developed. Hair Biz has become a seriously polished and very significant publication. It’s 100+ pages of relevant content that has such a positive and supportive vibe. I’ve also loved adding new style features which allowed readers to get to know the human behind the industry name, such as ’10 Minutes With…’, our Youth Spotlight, ‘Your Say’ and Linda’s recent fabulous idea, ‘Healthy Habits’. Now it’s over to you, Louise, to bring your own ‘flavour’ to this little beauty!

What were some of the stand-out moments for you?

I’ve just loved being able to shine a spotlight on ‘everyday heroes’ doing incredible things in our industry who would otherwise never have received that recognition. Whether that’s a salon owner in a drought-ravaged outback town making pamper packages for those really doing it tough, or leading creatives giving up their Sunday to give dozens of local people experiencing homelessness a little dignity with a fresh haircut or makeover or the young apprentice in a tiny regional area overcoming crazy obstacles to fulfill their dream of completing their training and achieving their qualification. And… I really loved sending a random message completely out of the blue to a salon I’d researched, saying “Hey! I’ve been hearing good things about you. Let’s introduce you to the industry with a feature in Hair Biz!” I could literally feel them jumping up and down with sheer excitement sometimes. Priceless!

And the most challenging aspects?

Deadlines, deadlines and, oh, …. deadlines! When my own business was crazy busy with urgent commitments to meet but I was waiting for content from late contributors so I could upload (you know who you are, lol!). I never miss a deadline, so that got pretty intense at times as everything pulled at once. All over to you now, Louise!

How did you manage to keep all those balls in the air?

I’m very organised and I plan ahead, plus I’m ruthless with my diary. That thing will beep at me many times a day to remind me to check on something, follow up that person etc. otherwise it’s too easy to forget. For me, it’s never a matter of ‘if’ something will get done but ‘how’, so it’s just discipline, planning and fierce determination, really! And I’m also really disciplined with my own ‘big rocks’ (important things). I need enough sleep, daily exercise and clean, healthy food and I can leap tall buildings…. and the odd glass of wine and a good laugh regularly to let off steam.

Was it a difficult decision to step away?

Agonising! I’d known for probably the last year or so that something had to give with my schedule, but I wasn’t quite ready to say goodbye. It’s felt like ‘my baby’ for a very long time. But I also never wanted to get to the point where I felt I was doing it badly because I was just so stretched for time, so I knew it was time for someone else with fresh eyes to take it to a whole new level.

So, for those who may not know you other than through Hair Biz, tell us what your own business involves.

It depends on the day, really! I do many different things. Of course I have my fabulous group of mentoring clients (whom I love!); salon owners who are incredibly hard working and talented but need my ‘business eyes’ to spot where they’re missing opportunities, losing potential profit or how to restructure or grow to their next level. I work with a number of salon groups at multiple levels, developing their managers and future leaders to ensure they have strong succession planning within the business and also developing their internal education programs to ensure their staff have the right skills at the right time to meet the growth needs of the business. I work closely with a couple of product companies and suppliers who are committed to investing in their salon owner clients by helping them develop their business skills either through face to face workshops or webinar style education programs.

And what many may not know is that I also do quite a lot of work outside the industry either with large franchises or multi-site chains. As I’m very familiar with franchising, I create programs designed to upskill franchisees, giving them the knowledge they need to establish and grow through various stages of building their business. For multi-sites, it’s all about developing their store managers and 2ICs to be confident and effective young leaders or creating inspiring staff induction programs that embed healthy culture.

If you could focus on only one area moving forward, what would that be?

At this stage of my career, I think it would be leadership. Passing on everything I’ve learned in how to build a phenomenal team and what it really takes to get people to stretch and give you their best. I am really on fire when I’m helping a young manager who is frustrated and feeling blocked or powerless to have a breakthrough and see their role completely differently, and then come back firing on all cylinders.

And what’s on the horizon for you in the coming years?

Well, maybe now I can finally finish that book that’s been sitting half-written for years! There’ll also be a second brand in the not too distant future and revisiting how I approach my existing business so I can help more people. It’s all about legacy now- making an impact wherever I can. Thank you, Kym for all you have done as Editor of Hair Biz. You have played an integral part in its ever evolving landscape and will always be part of the Mocha Family. Good luck with everything do, not that you will need it. Lot so love, xx. Linda Woodhead, owner and publisher.) www.kymkrey.com.au

Hair Biz Year 14 Issue 6

THE ULTIMATE COLLABORATION By Linda Woodhead

Tracey Hughes

Oscar Oscar Salons is delighted to welcome industry icon, Tracey Hughes, as its new General Manager. This integral position has newly been created due to the ongoing expansion of Oscar Oscar Salons and is instrumental in overlooking all aspects of the business with key focus on the future growth of the Company and the opportunities to grow and develop within it.

Oscar Cullinan & Tracey Hughes

No stranger to the industry, Tracey Hughes brings to Oscar Oscar her impressive business acumen and mentorship, together with her known enthusiasm, awarded talent and vision for education and creative platforms.

â&#x20AC;&#x153;OSCAR HAS PAVED THE WAY IN BUILDING A PHENOMENAL BUSINESS AND WE BOTH SHARE A PHILOSOPHY TO SUPPORT OUR INDUSTRY THROUGH PROVIDING AN EXCITING WORKPLACE AND UNSURPASSABLE CAREER OPPORTUNITIES.â&#x20AC;? - TRACEY HUGHES

With so many evolving changes within the industry, the ideology of salon culture will be at the very heart of this impressive collaboration and their shared vision will support the sustainability of this super brand and future generations of stylists to come. Publisher, Linda Woodhead caught up with Tracey recently over coffee, to chat about this new powerhouse and exciting partnership, and what we can look forward to seeing evolve.

Congratulations Tracey! What are you most excited about in joining the Oscar Oscar Group?

Oscar Oscar has established itself as an iconic brand synonymous with luxury. With such a strong foundation, I am truly excited to be on board and further grow the company to be known for another pillar; a progressive, innovative trailblazer. The structure of the organisation is unique and

how we manage our operations is outstanding. The most rewarding aspect for myself is witnessing the dedication, talent and hearts of our Salon Partners; it is truly incredible. They energise me to work together in evolving the perception of what our brand represents and to stay relevant with a pioneering spirit. As a leader, I love being able to use my experience to help guide others to reach their aspirations, therefore having a team over 200+, my energy will be focused purely on them. I am super excited about being able to use my vision and skills to help contribute towards progress within the business and a new education system for our team.

If you had a vision board of what you would like to achieve over the next 5 years what would it look like?

Our brand is going through a re-invention yet still with respect to our heritage. The vision board will simply be the feature of all our fabulous stylists as they are the heart of our business. The business decisions and the evolving changes will be driven by our people. They will have the voice of the brand to bring the one vision to life. I truly believe we will have the best education program in the industry that compares to nothing else. We will have a vast digital footprint that

Oscar Cullinan

Tracey Hughes

“WHAT TRACEY CAN BRING TO THE TABLE IN TERMS OF HER ABILITY TO DEAL WITH PEOPLE HONESTLY AND EMPATHETICALLY, ALONG WITH HER LEADERSHIP SKILLS IS A HUGE ASSET FOR OUR BUSINESS.”OSCAR CULLINAN

drives our business and sets the trends. We will have a company that provides the most unique career pathway for all our team. Our family will expand, our reach will be greater, our accolades unsurpassable, and our results will be proudly rewarding for all. We will be the #1 luxury salon brand in Australia, and we will have our new product line scaled to all parts of the globe.

In your role as GM how hands on will you be with the group?

I will be extremely hands-on! As GM I will be developing our strategy, our culture, the expansion plan and driving our business across all aspects including operations, marketing, education and finance. The role is going to be what I make it, which means I will be listening to our team and working closely and collaboratively with our Salon Partners to identify further opportunities. I still love hair and as an educator I want to be very hands-on working with all our team to help inspire them to be the best they can be and to reach their goals. Our culture is going to be for our people, and this will reflect through all our salon ideology and decision making.

Oscar Cullinan

Having spent time in the US, what do you see as the main differences between salon life here and there?

Salon life between the two countries are very different. Our business model of ownership and recruitment remains the same, yet the USA model is either a commission salon or an independent stylist. Therefore, if you are employed in a salon you are paid on a commission-only basis and if you are an independent stylist, then you either have a suite/booth rental or a chair rental. These business models drive stylists to focus on their revenue generation because they have do not receive a salary. In Australia we pay well, provide job security and further career opportunities, so there’s generally a stronger team culture.

Education also varies between the countries with the USA going to beauty school to study cosmetology, therefore the standard of craftsmanship is not as high as an apprenticeship. However, the day-to-day operations of a salon is pretty much the same in the States and here, and across most countries.

In recent years you have been in corporate leadership roles, so how do you feel about going back into salon life?

I was a salon owner for many years, and I love the culture of salon world. The experience I have gained in corporate, however, has been invaluable and taught me many more skills I can utilise. I was blessed to gain leadership roles and have been exposed to far more learnings than if I had climbed up the ladder in corporate. I got to work with different brands in the USA and here in Australia, all having different strategies, channels and procedures. I’m so grateful for all of these opportunities but I deeply missed being able to be entrepreneurial. Therefore, I’m ridiculously excited to be back where I belong. I can truly say I’m happier, healthier and more motivated than ever!

What aligns you with Oscar Cullinan to make you both a combined new force within the industry?

It’s a true collaboration of 2 minds together with 1 vision. Oscar has a genius mind when it comes to business growth and a gift for realising people’s strengths. I have vision, structure and a diverse skill set to leverage from. Both of us have a deep desire to strengthen our industry through our people. We are proud of our craftsmanship and the high standards we set for ourselves. We both have innate business acumen, yet we see aspects of the business very differently, allowing us to utilise each other’s skills within our partnership. As a combined force we believe we have all the expertise needed to take the industry into the future and build a legacy for many future generations of stylists.

Hair Biz Year 14 Issue 6

GLOBAL TALENT SPOTTING WITH PAULINE McCABE

THE HAIR BROS.

Pauline McCabe joins the team of HAIRBIZ for a series of TALENT SPOTTING features. Owner of Rock, Paper, Scissors – a place dedicated to using products that are sulphur and paraben free, cruelty free and eco-friendly. Pauline enjoys a stellar portfolio and continues to dazzle on a global stage, balancing days in the salon with educating, shooting and her prolific session work. Always keeps her ‘eye on the prize’ – and brings to us a truly cool collective from the international hairdressing scene in a fun, not too serious Q&A. Here she meets Sean Paul Nother and Nick Latham – collectively known as ‘The Hair Bros’.

Who has what strengths when it comes to the ‘cut’?

Nick is the guy to see if you are after a subtle, short feminine crop and laid-back face framing fringes. Think Linda Evangelista circa 90s. Whilst Sean does the coolest 70s soft shag – a mixture of old Debbie Harry and a more modern Suki Waterhouse.

What’s your strapline?

Alone we can do so little, together we can do so much. - Helen Keller.

What’s the main ingredients of your success?

Hopefully we are a bit more Starsky and Hutch than Laurel and Hardy. Together we are constantly trying to run in the opposite direction of the industry - more so by accident, rather than intention.

Where do you get your inspiration from?

We build our thinking on revisiting past concepts and ideas surrounding not only hair, but the industry as a whole. Regardless if they were great at the time or terrible, we attempt to see past these approaches to hairdressing and look at them in a new light, a different angle – made possible with the use of todays’ technology.

And what is vision?

A mixture of blind faith and a trust in our abilities which makes it think it is possible to tweak these past great visions to meet the demands of tomorrow. Like a wave, while the majority of the industry is crashing in and advancing up the beach – we are both pulling back, anticipating the next roll.

Pauline McCabe

If you had to name one skill that has got you to where you are today, what would it be?

We have always been super lucky with our vision. We’d probably say that is our biggest so-called skill. Whether that’s with hair or business.

What professional achievement are you most proud of?

Being noticed by your idols and then being able to meet them and talk through ideas is about as good as it gets for us.

Can you share with readers a time when you overcame a challenge?

A few years back the two of us were leading a show at Paris Fashion Week, it was actually out first ever lead show. Prior to arriving we were told that there would be 9 girls and that we would have 3 hours. For that reason, the two of us decided we didn’t need a team of assistants and we could take this on ourselves. Upon arrival we realised that there were 20 models and only 2 hours. Still to this day we are not totally sure how we managed to finish the girls on time and with them all looking exactly as we hoped. It was most definitely one of those moments halfway through that you look at each other and think, we may have messed up here!

How would you describe your hairdressing style?

Fuss free, embracing and bringing the best out in a clients’ natural beauty.

What three words would you use to describe your ideal environment? Light, intimate and timeless.

What excites you most about your work?

Being able to make an individual feel like the best version of themselves. Also, the beauty of our industry is there are endless possibilities on avenues that you can take whether that’s salon work, session work, the business side of things or even products. No two days have to be the same.

What three habits will improve your life?

Being active, insightful to industries other than hair… this helps give you a totally different perspective in your work, and finally, having ‘down time’ to reflect on your achievements. It’s easy to forget how many amazing things you do every single day. Appreciation is key.

What in your life do you feel most grateful? Being surrounded by fantastic families.

If you could do the hair of one person alive or dead, who would it be? The Beatles in their prime would have been pretty epic!

What’s been the best gift you’ve ever been given?

Being gifted our favourite film/ documentary from the producer himself. Vidal Sassoon by MG. Follow: Instagram: thehairbros Hair Biz Year 14 Issue 6

THE GODFATHER OF SCISSORS

Meet

JOHN AZZI By Louise May

Nowadays, John Azzi spends much of his time in his signature penthouse salon, in Sydney’s CBD doing what he is passionate about; attending to the tresses of his adored clients (including an impressive list of Australia’s rich and famous). On his day off you can find him on the golf course with his 13-year old son, catching up with friends or concocting exciting new ways to delight his huge client base. Known by many as the ‘Godfather of the Scissors’, hairdressing icon, John Azzi, now leads a charmed life, something very different to a nightmare so terrifying it would have threatened the sanity of most. When John was a teenager, his grandfather, father and 13-year old brother were assassinated in John’s home town of Lebanon. John narrowly escaped thanks to his father begging him to leave the country right before the unspeakable happened. John arrived in Australia alone and unable to speak English. It was only John’s iron will and finding his ardent love of hairdressing that saw him begin to overcome his seemingly insurmountable grief and start the journey to where he is today. According to the hairdressing master, having forward motion and purpose is absolutely critical when your world has been shattered. “I still miss my brother, father and grandfather every day, but I knew what they wanted for me, I know they would be proud of what I have accomplished.” And there is plenty to be proud of. A passionate and driven entrepreneur, in addition to his

signature salon on Market street, John Azzi runs lucrative pop up salons around the world. He has won Australian Small Business Award - Hairdresser of the year - 5 times and represented Australia in the World Hairdressing Championships held in Japan. John was also delighted to be chosen to be one of only three judges worldwide invited to Asia to choose a winner for “Shades of the World”. Having done over 115 makeovers on mainstream television, John is in discussions with the Sunrise Morning Show regarding his next appearances. At the same time, John’s own Reality TV show “Crowning Glory” is in the final stages of production. Wanting to ‘give back’, John’s latest project is a hairdressing school for Vocational Education, Training and Employment Australia (VETEA). When asked what he believes is the key to success in business, John said it is all about relationships and translating that to ensure the customer experiences is superior and completely personalised. “Connecting with others and caring about their journeys in the gift that is life, has been essential to my survival in life and work”, he said.

“But my philosophies needed to allow for scalable growth within my business so my goal was to find a way to ensure my professional team are trained and guided to give the client the experience I would have wanted the client to have.” “I train my staff to become personally invested in each guest’s goals, journey and outcomes.” said John. “Over time, my staff soon come to know our customers’ likes and dislikes, the venues they most enjoy going to, their hobbies and interests plus more.” “This is recorded (appropriately) and capitalised on through a sophisticated CRM system.” And, according to John, all communications from the salon subscribes to this same personalised approach. John claims that nothing goes to an Azzi client or contact without first ticking off the following conditions. “We ask three questions; 1. Is it messaging that speaks to the client’s needs? 2. Are we using tactics which speak to their interests? 3. And, have we utilised mediums the recipient chooses to engage with?” “If these aren’t all met then we don’t press send,” said John. John Azzi measures the success of his salons according to the percentage of return clientele and his signature penthouse salon in the Sydney CBD testifies to the merits of John’s approach. This salon has consistently surpassed expectations in a venue that is not visible to any passing trade. With original VIP programs in place, a dedicated digital capture service in order to show customers what they would look like with an endless array of hairstyles, a butler service,

dating events where he invites his single clients and an open bar, John takes the customer experience to the next level and the result is a loyal, engaged customer base. This hard- won loyalty has been evident during COVID -19 with many of John’s clients continuing to travel into the city salon even when they have been working from their suburban based homes. “Right now, we are in what is one of the most challenging times we have seen since the Great Depression. My clients, like many across our fascinating but sometimes cruel planet, are fearful.” said John. “With clients who are more isolated than ever, worried about finances and the potential of catching a grave illness, I had to quickly reassess my offering and create unique perks to assist in the survive of this latest assault.” According to John, truly listening to his clients and working out how he could delight them with speaking directly to their needs, is what has kept his business alive throughout the ups and downs of the last four decades, including more than one recession. “Wrapped up with a number of other strategies, two key tactics I have implemented during the pandemic are parking concessions at the nearby Hilton Hotel and the introduction of a new service which means clients now have the option of having their hair done outside on the deck. This is ’Just what the doctor ordered!’, according to one of John’s clients who overheard our conversation. “I love getting outdoors while being pampered and served cocktails and snacks by a butler. Who in their right mind wouldn’t? It is quite a surreal experience to be overlooking our fabulous city while getting my hair done. I love it and feels safer than being inside at this time”, said John’s client, Kylie Williams. “Although it takes me half an hour to get here, this is more like a social event, but even better because I leave with great hair.” she said. Hair Biz Year 14 Issue 6

Photos by Fernando Barraza

HEALTHY a t a HABITS g N d a r B By Louise May

Recognised throughout Australia and internationally as a multi award winning artist, Brad Ngata’s prestigious accolades include Hair Expo ‘Australian Hairdresser of the Year’ and the consumer media awards of ‘Sydney’s Best Hairdresser’ both for two consecutive years as well as the ‘Australian Hair Stylist of the Year’ at the Maybelline Australian Fashion Awards Located in the creative ‘Soho-like’ area of Darlinghurst, Brad Ngata Hair has forged an International reputation over the past two decades. Full length mirrors give you a sense of your own ‘star quality’ with refreshments served from delicate gold rimmed porcelain; iconic images and cascading greenery add humanity and a spiritual dimension to the place. We continue our series of ‘Healthy Habits and spoke to Brad about how important Health, Happiness and Life Balance is to both him and his partner Glenn Chaplin

HAPPINESS What does happiness mean to you and how do you find it in everyday life?

This is a big question and after having 2 big salons, large teams, a successful career, winning Australian Hairdresser of the Year twice and a whole swag of accolades, travelling the world educating, directing hair at Fashion Week for years in Sydney and internationally, it came down to the simple question Glenn and I asked ourselves “Are we truly happy?“ Our answer was “No!” A successful business, kicking massive goals but we just weren’t happy. Then, Glenn had a major health scare that shook us to our core. Life is short and with that we downsized our life pronto. With a massive staff walk out, and an unfulfilling contract stressing me out, we knew we had to take a radical leap of faith and go with what our gut was telling us, so we sold our penthouse and brought a 100 year old cottage in Leura in the Blue Mountains, all within a week! We did the ultimate tree change! Acted fast and got out. Happiness for me is seeing my partner of 25 years tend to his beloved garden, covered in mud! Knowing Glenn is content, and calm is my true happiness. Something we both have worked towards for over twenty years of hard work and sacrifice. Simple pleasures now replace the heady world of fashion, walking my dogs instead of tending to tresses of models on the catwalk and entertaining at home with friends cooking up a storm .Don’t get me wrong, we have tasted the absolute pinnacle of the high life and loved every second, but now I am at peace and am literally smelling the roses.

BALANCE What do you do to maintain balance within a busy lifestyle?

We made the conscious effort of scaling back the business, reducing our overheads and no staff. I have an extensive clientele and created the perfect space for them to enjoy. The salon is an extension of my home. This allows me to work 3 days a week attending to their needs in a relaxed, chilled environment. The other 4 days are spent at home with my family which consists of Glenn, my dogs Arlo, a sweet natured rescue Pomchi and Patch a crazy chihuahua. We created time for ourselves, time to recharge, time to sit still, time to be renewed each week, so I can be the best I can be for my clients.

FOOD AND EATING Do you have any specific dietary habits or preferences?

CONSISTENCY

I love to cook and being away from the bustle of Darlinghurst, I can prepare meals for Glenn and myself. I’d say 80% healthy, fresh produce, taking advantage of the many growers’ markets in the area and 20% yummy comfort food, like pastas, BBQ’s and baking! I’ve become obsessed with baking pies (and scones) like spinach and feta, or chicken and mushroom, I love trying new recipes.

Are you consistent with your healthy living habits or do they start and stop depending on what is happening in your life?

What would an ideal day’s meal plan look like for you?

On a typical day maybe, scrambled eggs with avocado and crispy bacon, or in winter we like porridge and hot chocolate, lunch is usually a beautiful sourdough with fresh turkey, salad and corn relish; that type of thing and always super fresh .We love seafood so fish and green salad for dinner (maybe roast potatoes), I’m an expert on these, again 80/20 rule!

EXERCISE Do you follow an exercise program?

We live in picturesque Leura in the Blue mountains, a stunning village with lots of hills, I like to walk Arlo and Patch. I often take different routes looking at all the pretty houses and gardens, the dogs love it. The air is very fresh here and to this day I’m astounded at the magnificent gardens. It’s Spring currently and the whole area is blooming with the most incredible flowers and beautiful new green leaves on the trees. Glenn loves to tend to his garden and over the past 6 years has created a gorgeous canvas of delicate flowers and a beautiful patchwork of colour.

“WE’VE SPENT THE PAST 20 OR SO YEARS CLIMBING THE MOUNTAIN OF SUCCESS NOW WE ARE LIVING ON TOP OF IT.”

We made a deal with each other when we moved here, I would be ‘house’ and Glenn would be ‘garden’. Glenn’s happy place is his lovingly curated cottage garden. Our habits are creating a beautiful environment for us to relax in, the house and garden are a discipline we are consistent with. Nothing makes me happier than the constant tweaking of the interiors and I get so excited when we trawl antique stores finding the perfect piece, I love being surrounded by beautiful things. Having the luxury of time affords us to be consistent with what makes us happy and that is our home and garden.

HABITS What habits have you developed that set you up for success?

I’m the brand ambassador for DeLorenzo and feel fortunate to be partnered with them. I resonate with DeLorenzo’s ethics and my role keeps me connected to the industry which I love. We feel we have come full circle in every aspect of our lives. The Darlinghurst salon is near a major hospital and fire station, so the siren noise is next level. Hairdressing is constant noise too, so I take myself off to a quiet place and find solace sitting in the quiet. I love music, so often I will listen to an amazing classical piece or some ambient house and just be. I affirm to the universe the gratitude I’m filled with and let my mind be still. I let go of what doesn’t work for me, to be completely in the moment and to practice mindfulness; this nourishes and calms my mind. I find this smooth outs and levels any anxiety and grounds me. Making the decision with Glenn to opt out a little and to really look after ourselves is the best thing we have done which allows us to both focus more on kindness in our lives. For the first time in my life we really have the work / life balance thing sorted. We’ve spent the past 20 or so years climbing the mountain of success now we are living on top of it. Hair Biz Year 14 Issue 6

RELAX, REVIVE AND RESTORE AT

FATTY ARBUCKLES … n o s r a e Y 20 By Louise May

Fatty Arbuckles is a Perth based salon that opened its doors in 2000 and has endured two decades in a constantly changing industry. Through many challenges, the salon has managed to expand and evolve from a modest salon to a hair brand. The salon’s birthday is a huge milestone, one that many aspire to achieve.

The Fatty Arbuckles hair concept is a fusion of nature and science that delivers unrivaled treatments while offering cutting edge styling and colour services. The focus is on creating an atmosphere where services and beauty rituals create a harmonic balance between feeling and looking your best. Within the 20 years, the salon has managed to maintain an uncompromised standard of work through extensive training and practical experience for the entire team. Recognised by the industry and photographic awards such as Goldwell Colourzoom, Redken Face and Intercoiffure National Photographic Competition, the carefully selected salon team of creatives strives to be masters of their craft. Founder and owner Annette Scaffidi says, “Looking back at what the Fatty Arbuckle’s brand has achieved over the last 20 years in very humbling. I love what I do and the opportunities that this industry has presented me. Heading

up (hair) teams for fashion shows, shoots magazines, commercials and film has been such a privilege. It has allowed me to combine my love of travel and hair”.

worked on such productions as John Vito’s “The Reckoning”, the 2008 film “Bran Nue Dae”, the Ben Lucas screenplay “Wasted on the Young” and Tim Winton’s mini-series “Cloud Street”.

When asked what makes Fatty Arbuckles so unique Annette reflects and says, “I’m always looking for ways to evolve, improve and develop our services and techniques to continually create an experience but still staying true to industry. Business development is a neverending journey, you can’t take your finger off the pulse and I am always striving to make things more personal, innovative and above all the best service experience for every client”.

Dedicated to the advancement of the professional hairdressing industry, Annette passionately educated the young and upcoming stylist in her salon team and the wider industry, bringing a wealth of experience and advanced skill to her mentoring.

Her keen creative eye and refined talent has seen Annette win numerous photographic awards and personally style high profile personalities such as Geoffrey Rush, Jessica Mauboy, Magda Szubanski, Missy Higgins, Luke Hemsworth, Tom Budge, Deborah Mailman and Dan Sultan, to name a few. Highly regarded in the realms of film & stage in WA, Annette has 34

Hair Biz Year 14 Issue 6

It’s an incredible feat as a business owner to keep all those plates spinning in the air. Annette has managed to build a strong business and maintain its growth for 20 years, all the while mentoring and educating her own team and other hairdressers nationwide. Continually creating outstanding photographic work and always staying at the forefront of industry accolades. This is also balanced by further editorial, stage and runway work both nationally and internationally. With a culture that embraces the Vision of Relax, Revive & Restore, Fatty Arbuckles is more than a hair salon – it is a private oasis of restoration and rejuvenation for the hair and mind.

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HEADROOM HAIR CELEBRATES A MILESTONE OF QUALITY HAIRDRESSING By Louise May

This year marks an exciting anniversary for one of Ballina’s best known and loved hairdressing brands, Headroom Hair! 20 years ago, Sally Clarke was 25, and looking at starting her first salon after a successful local apprenticeship, followed by stints hairdressing at a leading salon in Byron Bay and a national salon brand in Perth. During these early years Sally honed her craft by entering and winning a host of hairdressing accolades, she regularly won in both junior and senior categories, crowned by being an Australian Work Skills finalist in 1993. This commitment to fun competition and professional development formed the basis of the soon-to-be Headroom Hair’s approach and vision. Opening in 2000 with a small salon at the Western end of River Street with one apprentice and Sally’s mum Vicki, answering the phone and sweeping hair, the early focus was on mentoring young staff who could provide high levels of customer service and contemporary hairstyling in a professional, warm yet sophisticated setting.

Hair Biz Year 14 Issue 6

Many Headroom apprentices have gone on to become North Coast and national hairdressing finalists themselves, and ambassadors for both the Headroom brand and that of its valued partner, Goldwell-KMS.

The overall approach to training and development, ethical and responsible business practices and excellent customer services have also been recognised and rewarded over the past 20 years.

On occasion, Headroom staff have also presented or worked at Hair Expo in Sydney, the biggest international hairdressing trade show in the Southern Hemisphere, participating in a selection of the seminars and training session offered.

For example, in 2008 Headroom was Runner Up - Australian Apprenticeships Ministers Award for Excellence for Employers of Apprentices, and in 2008 a Finalist - NSW Small Employer of the Year, NSW Training Awards as well as being Winner - North Coast NSW Training Awards Small Employer of the Year in 2011.

In the past 20 years Headroom has had over 70 employees – who themselves have welcomed countless new babies - and has enjoyed very high levels of staff retention. This speaks to the supportive working environment and strong relationships that Headroom works hard to foster.

This year Headroom received Gold accreditation from the Australian Hairdressing Council, the peak industry body representing the professional hairdressing industry. The Gold standard recognises the quality operational systems and professional standards in place across each of Headroom’s locations.

When asked to reflect on her time at the helm of Headroom Hair Sally speaks of the importance of what she calls her local ‘births deaths and marriages’ clients. “These people have supported me since I was an apprentice in Ballina, at 15. Some of them I am still doing their hair, or their daughter’s or niece’s hair today. That loyalty means the world to me and my family, and I wouldn’t be where I am today without them. I have had amazing support.” When asked to consider what it is that makes Headroom Hair have such longevity and such a special place in the community Sally says her rule is to ‘treat staff super-well and follow all the rules. Everything else will flow from that.’ Hair Biz Editor, Louise May, asked Sally a few extra questions to be able to give an insight to readers on what it is exactly that she feels has contributed to the success & longevity of the Brand.

What do you feel was the biggest contributing factor to your success?

I had great people around me from the beginning, work hard on developing and maintaining relationships and I work really hard! My first hairdressing mentor, when I was an apprentice, was an inspiration. Moving to the city and absorbing all those hairdressing best practices was really useful too. My Mum had a background in small business so when I moved back home and set up my own salon she helped with things like the books, as well as backing up sweeping floors as needed! My partner was and continues to be great for bouncing ideas off, squashing some of the more fanciful or expensive ones, then helping me deliver on the others. He was also a hands-on father when my girls were small, so along with his family I was able to have and raise children while growing the business. My relationship with my customers and the broader community has also been key. I hope I am perceived as genuine and kind and helpful in addition to also being a great hairdresser! I also embraced the hairdressing community early on, supporting the TAFE system and its apprenticeship training, participating in local hairdressing competitions and generally looking at everyone as allies rather than competitors.

In the past 20 years Headroom has had over 70 employees and has had a very high level of staff retention. What

is it that you look for in a new team member when you are recruiting?

When I am recruiting, I look for firstly, excellent hairdressing skills, then I want honesty and someone willing to get in and be a team player. I can work with staff to create an environment that supports them, but I want them to be looking out for each other while working together toward our goal of excellence in hairdressing.

Did you always have the goal of expanding to multiple sites?

Never! The opportunities just came along, it was an organic process. I know there is the idea that we should have goals and work toward them, which I do at the sales and service level - with the help of a good team including my salon coordinator, a business coach and my accountant - but with the expansion my approach has been: Does it fit with our mission and vision? What resources, especially existing team members, do I have to make that location work for our existing and new clients?

If it fits in those respects, I’ll have a look at the numbers to see if it fits from a financial point of view. Sometimes it is worth sitting back and taking time to think it through, other times I’ll work with my gut instinct and push ahead.

What advice would you give to someone wanting to open their own salon business?

Put your boundaries in and look after yourself. Self-love, self-preservation and self-awareness are key. It took me a little while to get the boundaries piece right. It is tempting, particularly when you are starting out and young and eager, to want to be all things to all people. This might work in the short term but there is a risk of burn out. Having that clear idea about the type of salon you want to be, the quality of service that you want to provide and the type of customers that you want to work with is important too. Headroom Hair is based in Balina, Northern NSW Hair Biz Year 14 Issue 6

A CHANGE OF PACE JUSTIN PACE REVEALS NEW CO AND PACE SALONS WITH INSPIRATION FROM ITALY AND JAPAN Redken Artist, Justin Pace, an internationally recognised, multiple award-winning Australian hairdresser with three decadesâ&#x20AC;&#x2122; experience, has renovated his Ann Street, Brisbane City premises to coincide with the opening of his new 2020 enterprise, Co and Pace Salons.

It’s this pursuit of purpose that propelled Justin to thoroughly renovate Co and Pace Salons during the COVID-19 pandemic, combining design facets from both Italy and Japan. As Justin’s grandfather was Sicilian, European tiles were used to reflect this lineage. Alongside Italian chairs and glassware, Italian tiles were included to create the black and white mosaic herringbone floor (plus surface the reception and basin areas.) To amalgamate the use of the white reception and black basin tiles, Justin custom- made dual-level station benches with the former and framed the mosaic floor with the latter (many mosaic floors traditionally encased by borders.) Justin’s true love of all things Japanese crept into the aesthetic, too. In the reception and basin areas, repetitive timber slats were incorporated (juxtaposing Italian elements), and for the serving of green and herbal tea cast iron pots and authentic handle-less cups. So, the space felt warm and inviting, Justin integrated brass footrests and brushed brass metal strips on station benches, doing so countering the mezze black slate trays with brass handles clients are served hot towels, beverages and refreshments. To help complement the spiral staircase to the mezzanine staffroom and office, Justin thought to include entrypalpable curvature in the reception retail shelf (something he felt was necessary to generate counterbalance and a sense of emotional cosiness.) Being the Owner / Creative Director of three successful businesses has underscored Justin Pace’s career and life: Co and Pace Salons (2020 – present), Heroes and Villains Barbers (2015 – 2020) and Papas and Pace Advanced Hairdressing (2007 – 2019.) That said, now being at the sole helm of Co and Pace Salons is Justin’s definitive accomplishment, the future, long-term establishment of his brand and team now occupying every waking moment. Alongside being a successful business owner, Justin is a twotime Hair Expo Awards’ Australian Colour Technician of the Year (2019 / 2014.) In addition, 2014 onward has seen Justin work for Redken 5th Avenue NYC internationally/nationally as an Artist and Educator, plus National Hair Director: Mercedes-Benz Fashion Week Australia. This has not only allowed Justin to travel the world but bring the array of skills inherently learnt to Co and Pace Salons for the benefit of both staff and clients.

“GOALS WITHOUT ACTIONS ARE DREAMS. AS I DON’T WANT TO LIVE A DAY WITHOUT PURPOSE, I PERPETUALLY PURSUE PROFESSIONAL / PERSONAL ASPIRATIONS. THROUGH THE ACTIVE PARTICIPATION IN THE HAIRDRESSING INDUSTRY, I ULTIMATELY SEEK EVOLUTION.” JUSTIN PACE – OWNER CREATIVE DIRECTOR OF CO AND PACE SALONS.

Co and Pace Salons is the fundamental expression of Justin Pace’s three decades’ experience in the hairdressing industry . . . his penultimate objective of a rigorously educated and trained, practically skilled team able to deliver personalised, tailored looks exploiting the latest techniques and trends vision finally able to be realised. Client-wise, Justin and his team seek to appease through not only a superior hair service, but an aesthetically pleasing, amiable environment able to offer guest-centric, yearned-for escapism. This is achieved via a relaxed but detailed provision of hospitality, ultimately facilitating the comfortable, communicative dialogue required for a client to attain a thorough consultation, memorable experience and transformative outcome (all coveted in anticipated advance.)

Hair Biz Year 14 Issue 6

MOTORBIKES, PADDLE BOARDS AND HAIR With 2 generations of Hairdressers in his family, with both his Mum and his Nan, hairdressing it seems was truly in Lee Black’s blood, so it was no surprise when he decided he wanted to follow in their footsteps.

Growing up in the suburbs of Sydney, Lee now resides on the Gold Coast, with his wife and 7-year old son and 5-year old daughter. He grew up racing motorcycles and now spends weekends back in the pits with his children, racing motorcycles and BMX; he is a lover of Country Music and a big lover of people! With a team of 9, Lee celebrated his 10th year in business this year, with his absolutely gorgeous salon “Mow Hair”. Lee is only on the floor a couple of days a week, but still loves the salon life today as much as did 20 years ago and considers himself very fortunate to do what he loves for work. Entering many awards throughout his career, Lee has received many accolades, most recent being a finalist for QLD hairdresser of the year 2016. The last few years have been spent on a different direction more towards business than the creative side. Being able to reduce salon floor hours have enabled Lee to focus on salon growth and given him time to start a new business venture, Affordable Eco Solutions. Affordable Eco solutions was created with intention to be able to offer salons across Australia an online shop where sustainable alternatives such as Eco Towels, Biodegradable 40

Hair Biz Year 14 Issue 6

Gloves, Compostable Bin bags, Eco Coffee Cups, Foil etc, could be supplied and distributed. “Being a sustainable-business these days is important,” says Lee. “With amazing movements like Sustainable salons Australia and online shops like ours it makes it very hard to find an excuse. We hope to make the process easy for other salons to practise sustainability. We know from our experience with our own salon, clients really do love the fact we are thinking about the environment and the future of the next generations.” Last year Lee was inspired by the amazing Jenni Tarrant from Bond Hair Religion in the ACT, to challenge himself to do something much bigger than himself and pay it forward. This is where Lee found a local charity he really liked and who were trying to raise $1,000,000 to build a school for disengaged and disadvantaged boys at risk. The one thing Lee knew was that he had a way with connecting with people, and with his network of clients and friends, he could really help these guys get closer to their goal. With the help of two good mates they set themselves a mammoth challenge to kayak for 24 hours around the Gold Coast waterways

which are well known for bull sharks and swimming in the water is an absolute NO for Lee as he is petrified of sharks, so this was really going to be tough not to mention no paddling experience. They organised a luncheon to celebrate and the whole event was a huge success. They raised over $250,000 which was more than enough to see the school open in term two this year and it be at capacity with 90 year 11 and 12 boys enrolled with 100 already on the waiting list. With the absolute success of this fundraising event, it was decided that it had too much potential to not run it every year, so with that, an annual event has been created, and all proceeds are to be donated to the cause. “Just recently in October, we had our secondyear event and we had 240 people booked for lunch, which was double the amount of last year! We had over 40 paddlers this year including 2 Olympians, a Former World Champion Motorcycling Racer, Ex Footy Players and a well know Ironman and we raised an amazing $100,000. It makes me super proud to have played a part in this event and by far one of the most rewarding things I have ever done, and for that I am grateful for Jenni, for giving me the inspiration to go for it.”

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REACHING FOR THE STARS By Anthony Gray

A commitment to education, growth and leaning into the challenges faced when growing a salon team is a level of commitment to be admired. At MIG we work with many salons who live these values. They structure the way they do business to create a culture and daily habits which foster ongoing education and growth.

Sage Hair embodies all of these things. Based in the central west QLD community of Longreach, Sage Hair is approximately 700 km from Rockhampton on the coast and 1200 km from Brisbane in the south east. Established by award winning stylist Casey Kent, Sage Hair is an upmarket salon providing a guest experience unrivalled in the region. The cornerstone of this experience is the commitment to providing the very best education and training for the entire team. Casey is incredibly clear on the power of investing in her team. Born from the training she received when competing her apprentice at an upmarket salon in Rockhampton Casey believes that education to ensure the team are up to date and current are the foundations of a successful business. This commitment is no more evident than in the lengths that the salon’s apprentices Jacinta McPhee and Lily Smith take to access the very best education they can. Casey empowered both Jacinta and Lily to research and take control of their training by finding the college that would best meet their needs. Jacinta and Lily now make the 2 400km round trip to Brisbane on a regular basis to train with MIG. We were lucky enough to sit down with one of Sage’s rising stars, second year apprentice Jacinta McPhee to find out a little about her journey and inspiration to date.

Tell us about Sage Hair?

Sage Hair is located in Longreach, a rural community of around 3,000 people. The Salon has a vibrant, modern, upmarket atmosphere offering a full range of services. We focus on education and training and offer the very latest on trend styles. Our team culture is very down to earth, creating a positive, upbeat environment where we love to work, and guests love to visit.

Tell us about your hairdressing education journey?

Education is key in our Salon - staying up to date with modern trends and techniques. I feel that my training has been very thorough, and I am continually gaining theoretical and practical experience through both on the job and vocational training at MIG.

What is the story behind your decision to travel to Brisbane to complete your training?

The decision to travel to Brisbane and complete training with MIG was an easy one - the modern and up to date training that the college offers aligns with our salon culture and values.

Tell us about a typical trip to college?

Rise at sunrise on a Sunday and catch a flight from Longreach to Barcaldine. I then have to wait for a connecting 3-hour flight from Barcaldine to Brisbane. Once in Brisbane I base myself at my sister’s place and attend college, usually from the Monday to the Thursday. One of the advantages is that I get a couple of days to hit the town in Brisbane after college on Thursday before heading home on the Sunday to Longreach.

“AS SOON AS I STARTED MY POSITION WITH SAGE HAIR, I KNEW THAT HAIRDRESSING WAS MY CALLING.” How did hairdressing find you Jacinta and can you recall your lightbulb moment when you realised a hairdressing career was your calling?

I grew up in a family of five girls, and we have always had a passion for fashion and beauty. The opportunity to pursue a hairdressing career came up and I embraced this opportunity. As soon as I started my position with Sage Hair, I knew that hairdressing was my calling. I love the creativity and making my guests feel beautiful.

How do you stay connected with college between visits?

Between visits I work through the online learning portal and meet with my trainer Laura regularly via zoom.

What is the scariest thing you have done or the biggest Hairdressing risk you have taken?

My first on-floor haircut was quite daunting, but once I began, I was able to relax as I was well prepared.

What are the achievements you are most proud of in your career to date?

It is hard to pinpoint singular achievements throughout my career so far, as I really do feel a sense of achievement throughout my day to day work. Creating finished looks for our guests and seeing them walk out of the salon happy and refreshed is what I strive for.

Who has been the most influential hairdressers in your career?

I admire icons and industry figures like Benni Tognini who is an absolute inspiration, he is always on point and always creating a new look. I also admire Jaye Edwards through the style and energy he delivers to the hairdressing industry.

Name three hairdressers you follow on Instagram for inspo?

Jaye Edwards, Natalie Anne Hair & Chris Jones

What is the best advice you have been given?

The best advice I have been given is to never stop learning and growing as a person, and to always back yourself.

What are your Hairdressing dreams or aspirations?

I would love to one day own my own salon and be able to educate and inspire my own staff. Being prepared to invest in her own career and understanding the value of education are some of traits that has ensured Jacinta is off to a stellar start in Hairdressing. By investing in herself Jacinta has received support in kind from Casey and the team at Sage Hair. Casey believes that there are no boundaries to accessing quality education and training regardless of the geographic location of the salon and this commitment forms a massive part of the positive culture and environment at Sage Hair. By travelling and being away from home Jacinta is able to immerse herself in her education and create networks with other emerging stylists from all over the state. The inspiration and technical expertise she is able to bring back to the salon not only helps to inspire the team but supports the ongoing investment Sage Hair has made in Jacinta’s education and growth While it can too often be a catch cry that the current generation of emerging stylist are not prepared to invest in themselves and go to the lengths necessary to build careers in Hairdressing, Jacinta, Lily and the team at Sage Hair show how it can be done. Anthony Gray is the owner/director of MIG Training, an Australian hair industry education pioneer celebrating almost 30 years in business. www.migtraining.com.au

Hair Biz Year 14 Issue 6

WINNERS • WINNERS • WINNERS • WINNERS • WINNERS • WINNERS

THE INDUSTRY PULLS TOGETHER FOR A VERY DIFFERENT 9TH ANNUAL AHIA! Sunday the 11th October saw the Australian hair industry celebrate the best in the business for 2020 in what has been the most challenging of years. With the overwhelming impact of COVD-19 across the country, the industry has been faced with unprecedented economic and logistical challenges, but it was time to rally around and support one another. Launched in 2012 by esteemed trade visionaries Mocha Publishing, the Australian Hair Industry Awards (AHIA) are the trusted national award platform which provide a benchmark of excellence across both specialist and individual categories.

This year the hotly anticipated gala event evolved into a celebration more befitting the socially distanced times with an innovative pivot to create an event which was the first of its kind in Australia. Rather than gathering en masse, salons and stylists took to the screen to cheer one another on remotely with the AHIA’s going online for the first time in their illustrious history for a live announcement. Hosted by Samuel Johnson, beloved actor and founder of the Love Your Sister cancer charity, the evening saw literally thousands of the most talented creatives and businesses tuning in to celebrate under these special circumstances. While obviously disappointed to have cancelled what was proving to be the biggest and best gala event yet, Owner/Publisher Linda Woodhead was thrilled with what was achieved; “We put so much work into these awards so making the call to make the event virtual was heartbreaking, not just for myself and the team, but for all of the amazing and generous people in our industry who look to the AHIA’s as the ultimate reward for their hard work throughout the year. It was crucial to Mocha that we still provide a platform for the industry as it has never been more needed. I was so incredibly proud of our industry as people made the most of these

unprecedented conditions to make this year’s awards the most memorable yet!” The AHIA yet again partnered with some of the biggest names and brands in the industry to bring this evening together and the team have never been more thankful for the support. Brand partners were Amazing Hair, Kitomba, Oribe, The Zing Project, KMS, L’Oreal Professionnel, Sustainable Salons, PulpRiot, Redken, Matrix, Wella, Muk Haircare, Revlon Professional, EVY Professional, Goldwell, ghd, Hair Beauty Co-op, Shortcuts, DNA Organics, Dateline Imports, Academies Australasia, Schwarzkopf Professional and Excellent Edges. The comprehensive list of 30 business, media and industry expert judges included Ruth Hunsley, Laura Husband, Julie Bellinger-Gibb, Kim Krey, Faye Murray, Jenny Burns, Ruth Browne, Charles Marcus, Amy Starr and Rose Garnett. “It is a privilege to judge the AHIA which recognise the effort and success that is achieved by salons and individuals in key business areas. The growth of these awards is nothing short of extraordinary, these awards cover it all.” Faye Murray, Your Coach

One of the most hotly awaited moments of the night was the announcement of the winners of the coveted spots on the Hot Shots team for 2020. This year’s team were expertly judged by UK hair royalty including Desmond Murray, Errol Douglas, Andrew Barton, Michael Young and Jean-Baptiste Mazella, alongside Christopher Dove and John Simpson from the US. Not to mention the impressive 20 local judges including Sharon Blain, Benni Tognini, Brad Ngata, Jayne Wild and Dee Parker Attwood to name just a few luminaries. The Hot Shots program is renowned for providing the industry’s brightest up and coming talent an incredible platform to learn from industry icons and take their hairdressing experience to exciting new heights. “The Hot Shots competition is essential for all hairdressers under 30 wanting to promote themselves to the forefront of the industry. The opportunities given to the winners are priceless with incredible experiences that will stay with them for a lifetime.” Dee Parker-Attwood Facebook: Australian Hair Industry Awards Instagram: @aushairindustryawards #ahia2020 #hotshots2020

WINNERS • WINNERS • WINNERS • WINNERS • WINNERS • WINNERS

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Circles Of Subiaco

o c a i b u S f o s e l C ir

AHIA AUSTRALIAN SALON BUSINESS OF THE YEAR 2020

“Being a salon owner in 2020 certainty had its challenges! Winning Australian salon of the year couldn’t have come at a better time, we have all had our ups and downs but winning this is definitely the hi light of the year for the Circles team. The support and love our team showed this year was simply outstanding and as a brand we were fortunate enough to have strong positivity, stability and growth in 2020. I absolutely love a good challenge when it comes to growing and surviving in business and that’s why I fight for my dreams every day. We will use this win as a huge marketing campaign tool to grow the salon business even further. Entering AHIA will set you apart and you will be among the best of the best you could possibly ask for. Thank you AHIA I will keep this close to my heart and I will never forget 2020.” Sharlene Lee, Circles of Subiaco

Perth’s premiere salon group Circles of Hair have proven themselves as the best of the best yet again by taking home the most coveted award of the year- AHIA Australian Salon Business of the Year 2020. After being named the AHIA State Salon of the Year WA/NT 2020, they were then announced as the top salon in the country. This exciting accolade comes hot on the heels of their most recent success at industry event Hair Expo and their back to back wins as Hair Expo Salon Business of the Year 2019 and 2018.

phenomenal results which continue to drive us. “ said owner Sharlene Lee.

Circles of Subiaco (COS) is part of the Circles of Hair (COH) group, which also includes Circles of Fitzgerald, and is synonymous with fun loving luxury and a premium service offering that truly transforms.

Sharlene continued as Ambassador for L’Oreal Professionnel/Smartbond and Showpony, conducting public seminars, intimate workshops, national training tours, acting as Key Note Speaker and private salon training,

“2019 was our biggest year yet and across all facets of the business experience we have fostered growth and best practice, seeing

Circles of Hair are no strangers to the limelight thanks to their work with celebrity Katherine Langford, providing her with a showstopping

Hair Biz Year 14 Issue 6

The team had the opportunity to work on activities including the SHU Crew artistic team, Perth Fashion Festival, Jen Atkin workshop at Hair Expo and time in Bali assisting Caterina Di Biase for Miss Universe.

copper makeover that made headlines around the globe including Elle, Girlfriend, In Style, MTV, Teen Vogue, Cosmopolitan, Refinery29 and W Magazine. They are also the go-to salon for Perth’s social set for special events and festivals and their work with local influencers. Circles of Subiaco is based at 1/513 Hay Street, Subiaco, WA www.circlesofhair.com.au Facebook: Circles of Hair Instagram: @circlesofhair

INTRODUCING THE NEW

HOT SHOTS TEAM

Allanah Read

Alannah is also a Master Colour Expert which she expertly juggles along with running her stunning salon in Brisbane’s south-east. Having taken over the much-loved salon from her mother, she has guided the team to become one of the most exciting businesses in the industry. She has had an incredible year including the chance to assist icons Renya Xydis and Nick Irwin backstage at New York Fashion Week. With clients who travel from all over Brisbane to experience her exceptional skill, the team are excited to soon add a second salon in Woolloongabba in the coming weeks.

Amberley Gittings

Amberley is a Principal Stylist with Rubi Hair who loves creating unique and exciting looks for her clients. Over the past year she has worked as part of the ghd Style Squad Team across the

Ashleigh Weller

Ashleigh is the mastermind behind the Born Barbers Collective. He has created a place where you can feel like you have gone back in time, away from the daily grin d of life, kids, stress and work. Come in, have a beer or an inhouse rum and enjoy some laughs and a good old chat. But on top of that it has provided him with a place for Adelaide locals to experience his unparalleled barbering skills and technique and own unique style. Whilst already a local legend, he has also seen some exciting global experiences over the past year, presenting at BarberCon NY and both performing and cutting hair backstage at the Austin City Limits festival, working on the likes of Artic Monkeys, Gang of Youths, Deaftones and the Bahamas.

Elie Kashi

Elie is a Master Colourist and Style Director at Royals Hair in Castle Hill and he brings with him an incredibly rich and multi-faceted history. Beginning his hairdressing career in Syria and working in Lebanon, this talented colourist has come a long way to his current salon home in the Hills District. Arriving in Australia as a refugee at age 21, Elie worked his way up from

ELIE KASHI

MEET THE TEAM

country, worked backstage at Sydney Fashion Week, presented onstage to the industry and more. But, for this exciting hairdressing individual, her work is about more than just the glamour of hair. She was also proud to organize and lead her second World’s Greatest Shave event for the area, having raised a total of over $5,300 for this worthy cause.

ASHLEIGH WELLER

The Hot Shots program is renowned for providing the industry’s brightest up and coming talent, aged 30 and under, an incredible platform to learn from industry icons and take their hairdressing to exciting new heights.

AMBERLEY GITTINGS

ALLANAH READ Sunday the 11th October saw the Australian hair industry celebrate the best in the business for 2020 in what has been the most challenging of years, and one of the most hotly awaited moments of the night was the announcement of the winners of the coveted spots on the Hot Shots team for 2020/21.

scratch to prove his incredible talents yet again. He is now just as comfortable working backstage at Sydney Fashion Week as he is on the salon floor with his loyal clients. Being named as a 2020 HOT SHOT has firmly marked him as a local hairdresser to watch! The winners were expertly judged by UK hair royalty including Desmond Murray, Errol Douglas, Andrew Barton, Michael Young and Jean-Baptiste Mazella, alongside Christopher Dove and John Simpson from the US. Not to mention the impressive 20 local judges including Sharon Blain, Benni Tognini, Brad Ngata, Jayne Wild and Dee Parker Attwood to name just a few luminaries. Prizes include a stay in the infamous HOT SHOTS House visited by a procession of icons and mentors, Photo Shoot with world renowned Photographer Andrew O’Toole, Prizes galore from sponsors ghd, Goldwell, Excellent Edges and Amazing Hair not to mention many more opportunities along the way. Stay tuned for more exciting Developments! HOTSHOTS 2021/22 WILL BE OPEN FOR ENTRY 7/12/20 at www.australianhairindustryawards.com.au

A NEW ERA FOR AUSTRALIAN HAIRDRESSING 2021 AHIA CREATIVE CATEGORIES IMPORTANT DATES

OPEN FOR ENTRY 7/12/20 ROUND 1 PHOTOGRAPHIC ENTRY DEADLINE 22/3/21 FINALISTS ANNOUNCED 19/4/21 ROUND 2 WRITTEN SUBMISSION ENTRY DEADLINE 17/5/21 GALA NIGHT 14/6/21

MAJOR CATEGORIES

Australian Hairdresser of the Year New Zealand Hairdresser of the Year

STATE CATEGORIES

NSW-ACT Hairdresser of the Year VIC Hairdresser of the Year QLD Hairdresser of the Year SA-TAS Hairdresser of the Year WA-NT Hairdresser of the Year

INDIVIDUAL CATEGORIES

Mocha Publishing, owners of HAIRBIZ, are happy to announce the launch of the New CREATIVE Australian Hairdressing Industry Awards, with the inaugural event to be held next year on the Queen’s Birthday weekend in Sydney, June 2021.

THE NEW AHIA

Having owned and run the Australian Hairdressing Industry Awards (Business) for almost ten years, these new creative awards will be the final piece in the puzzle of a fully comprehensive awards division which truly represents excellence in creativity, business, career and contribution to the hair, beauty, make up and barber industries. The AHIA (Business) will remain in their current format as Business awards and held annually in October on the Gold Coast, QLD. The categories in the new AHIA (Creative) will recognise exceptional creative talent represented in photographic collections as well as the demonstration of criteria being met showing contributions to the industry and career paths through comprehensive written submissions.

The facilitation of the awards, judging, submissions and overall event will be in line with all of mocha award programs i.e. Australian Hair Industry Awards Business Australian Hair Industry Awards Creative Australian Beauty Industry Awards Australian Make Up Industry Awards And the Australian Modern Barber Awards “We are 100% committed and excited for the launch of the new CREATIVE Australian Hairdressing Industry Awards, celebrating Creative and Career Excellence across the entire hair Industry,” said owner Linda Woodhead. “We have worked very hard over the past 15 years at becoming a respected and trusted brand, understanding that taking on the responsibility of running these creative awards is a great honour, and we do so with pride, humility and gratitude. We have secured some leading brands to assist us in our mission as major sponsors and will have a few new announcements to make, as time progresses, allowing us to bring what will truly be The Greatest Show on Earth!”

Apprentice of the Year New Creative Talent of the Year Men’s Hair Specialist of the Year Colour Expert of the Year Avant Garde Hairdresser of the Year Independent Stylist of the Year Master Cutter of the Year

COMBINED CATEGORIES Best Colab of the Year Creative Team of the Year

VOTED CATEGORY

Photographic Collection of the Year (Peoples Choice)

NOMINATED CATEGORIES

Hall of Fame International Hairdresser of the Year

AUSTRALIAN HOT SHOTS TEAM (Established 2012)

Full information kit, rules and regulations, criteria and judging details will be available soon for both 2021 ahia events at

www.australianhairindustryawards.com.au

For all other information go to www.mochapublishing.com.au PLEASE NOTE: FOR THE FIRST AHIA CREATIVE AWARDS, ENTRANTS WILL BE ABLE TO USE COLLECTIONS CREATED FROM UP TO 2 YEARS PRIOR TO THE 2021 DEADLINE, INSTEAD OF THE USUAL 1 YEAR. COLLECTIONS MUST NOT HAVE BEEN PUBLISHED, USED IN ANY FORM OF MARKETING OR ENTERED INTO ANY OTHER COMPETITION OR AWARDS WITH THE ONLY EXCEPTION BEING THOSE THAT WERE ENTERED INTO HAIR EXPO AWARDS 2020 WHICH CAN BE ENTERED.

Hair By Dee Parker Attwood. Photography By Andrew O’Toole

l i a r G y l Ho OF THE THE

AUSTRALIAN HAIRDRESSING AWARDS! AHIA Creative Launching in 2021

PHOTOGRAPHIC AND WRITTEN SUBMISSIONS Open for Entry

MONDAY 7TH DECEMBER Entry Deadline ROUND 1 PHOTOGRAPHIC

MONDAY 22ND MARCH Finalists Announced

MONDAY 19TH APRIL Entry Deadline ROUND 2 WRITTEN SUBMISSION

MONDAY 17TH MAY

WINNERS ANNOUNCED AT THE GALA NIGHT

MONDAY 14TH JUNE 2021 Queens Birthday Weekend The Star, Sydney Also supporting HAIR FESTIVAL 13th-14th June Owned by BHA Media

AHIA

Creative

AUSTRALIAN HAIR INDUSTRY AWARDS

Full information kit, rules and regulations, criteria and judging details available at

www.australianhairindustryawards.com.au Mocha Publishing are the owners of Hairbiz, Beauty Biz and BarberShop Magazines. Hot Shots & Beauty Squad, Australian Hair Industry Awards – Business, Australian Beauty Industry Awards, Australian Make Up Industry Awards Australian Modern Barber Awards.

FOLLOW US ON SOCIAL MEDIA Stay tuned for updates on 2021’s major hair event. Hair Festival updates will be hitting your social media feeds right about now. Follow the Hair Festival Instagram and Facebook pages for all the upcoming info about the hugely anticipated June 2021 Sydney event, as well as future competitions and other goodies to start the festival a little early. In case you missed it, Hair Festival and the Australian Hair Industry Awards (Creative) are taking over the space left by Hair Expo and the Hair Expo Awards, ensuring the June long weekend continues to belong to the hair community and offering place for the industry to shop, learn, compete and connect once again. Register early to ensure you get the best access to a weekend intrinsic to hairdressing. Leading media and event experts, BHA Media (a subsidiary of The Intermedia Group, publisher of INSTYLE magazine and styleicons. com.au) and Mocha Publishing (HairBiz magazine and Australian Hair Industry Awards [AHIAs]), will join together in this collaboration over the 2021 Queen’s Birthday weekend in Sydney, honouring a traditional legacy and breathing new life into a changing world by providing all aspects of hairdressing in one place in an affordable and accessible format for everyone. Taking place on Sunday and Monday June 13 and 14 2021, the events will offer all of the activities the community has come to expect from its dedicated hair weekend.

Presented by BHA Media, a twoday marketplace will showcase exclusive innovations from a variety of hair and beauty brands, acting as a refreshed, product-focused and industry-specific buying experience. Furthermore, a customised approach to à la carte education under the successful Real Talk Business platform, launched in 2019, will be showcased over the weekend. The esteemed format will present various speakers, topics and brands across both days of the event, with broader and more specific sessions to learn from at your leisure. A ‘festival style’ evening event on the Sunday night will prioritise industry networking and the celebratory nature of the weekend. On the Monday night, the reinvigorated Australian Hair Industry Awards (AHIAs, Creative), presented by Mocha Publishing, will allow hairdressers to compete in creative awards categories, inspire attendees with trending looks and ensure the industry can revel in the glamour of Australian hair’s night of nights. More event details, educators, brands and details will be named in the coming months, and social media is your place to find it all. So register on the website and follow along on our social media channels. We can’t wait to connect with you and show you what’s in store for Hair Festival 2020! For more information visit www. hairfestival.com.au

Shop. Learn. Compete. Connect.

Sunday June 13 & Monday June 14 2021 - SYDNEY

hairfestival.com.au BROUGHT TO YOU BY:

SUPPORTED BY:

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FOR THE LOVE OF COLOUR

By Kristie Kesic

“THERE ARE VERY FEW THINGS WHEN IT COMES TO COLOUR THAT I WON’T TOUCH, BUT THE REMOVAL OF DIRECT DYE COLOURS IS ONE OF THEM.”

Hands up who loves bright colours? All you unicorn hair lovers and lovers of all the colours of the rainbow. Now hands up if every time you see a faded bright walking into your salon you hope with everything you believe in, that client does not want you to get that colour out of their hair? This is me!

molecules. These molecules are small enough in size to penetrate the hair cuticle, but as they don’t need an oxidising agent like ammonia to work, they do not penetrate into the cortex. Because of this, the colour sits on the out most layer of the hair shaft, meaning the colour should wash out easily.

If you know what I’m talking about; you know, and if you don’t; you’re about to learn some valuable lessons that will save you a lot of time and pain.

Now our wonderful clients probably won’t know any of this. They are just going to see the hype on the internet, the tutorials on YouTube and see or hear the words temporary. So, in their eyes, temporary or will wash out in 12 -24 washes means exactly that. But wait a minute, why is it still sticking around 3 months later? That’s when one of two situations will happen.

These particular bright colours I’m talking about are direct dye colours. Ahhh direct dyes. They fade when you want them to last and when you want them to fade out quickly, they seem to stick around forever. Over the past 6 months I know I have had an influx of clients buying DIY temporary direct dye colours either from a store or over the internet… and then coming to me to get them out. Firstly, we need to take a few moments to understand what a direct dye colour is and how it works on the hair. Direct dyes are ready-to-go, non-oxidative colours that are made up of intensely coloured

First option; they will seek professional advice and end up in your chair. Secondly; they search through YouTube and try to fix it themselves. Only then when it goes wrong, they end up in your chair anyway. Hoping most would take option one but knowing most would take option two, I googled what advice or videos were available on the internet or YouTube. Wow was that an eye opener! The most common suggestion?... Just bleach it out! Did anyone else make a scrunched-up face at the thought of this? Bleach is an oxidative colour. This means when

it is applied to the hair the oxidative agent opens the hair cuticle. Because direct dye colour molecules are small and sit on the cuticle, when bleach is applied it penetrates the cortex, and those small molecules in the direct dye are driven further into the hair shaft. Once this happens it makes it extremely difficult to get them out. If you have ever put bleach over direct dyes yourself, you will also know more often than know it will go green, or rather than the colour budging from the hair, it becomes more fluro. This is when most people will start to freak out. Often the mistake is made to try and bleach it out… and then bleach it again. The integrity of the hair is compromised, causing dryness and breakage. Not everyone understands what bleaching over existing lightening does to the hair.

have a customer helpline they can call, in which an expert in that brand may be able to help them. Most consumers think everything can be removed by just bleaching. I always explain to the client what will happen if this is attempted. If you need to do a strand test so they can see with their own eyes what will happen, then strand test. Once they see the green, they have no choice but to believe you. So how can we help them and save ourselves a lot of pain in the meantime?

My reason is, there is NO GUARANTEE in removing direct dyes and as soon as I touch it, it becomes my problem. Trying to remove it could make it so much worse. Because it is so unpredictable the reality is, I don’t even know how much time I need to allocate or how much I need to charge for my time and product. It may take multiple sessions to achieve- what if I touch it and it goes green, then I have to do a colour correction to try and counteract the green and it may not even be possible to completely remove without cutting it out. My mind races with all the what ifs!

Here are some go-to solutions I recommend to clients in an attempt to strategically speed up the removal process. I don’t do these in salon because these solutions won’t give immediate results, it’s going to be a process repeated several times over. • The hair cuticle needs to be open for the colour molecules can come out. To do this use a shampoo strong with sulphates. The sulphate will open the hair cuticle. The best ones are your clarifying shampoos, anti-dandruff shampoos, deep cleansing or even a sneaky hairdressers’ trick of dishwashing liquid. The rule to this though is that they need to use a strong moisturising conditioner straight after as these types of shampoos can leave the hair feeling dry. • Add crushed vitamin C into your shampoo and leave for 45 minutes. The acid in the vitamin c is believed to aid in the removal process. • Add baking soda into your shampoo and leave for 45 minutes • Hot water will open the hair cuticle which will aid in removal • Swimming in the chlorine or salt, these will also speed up the process

Now no client wants to be told no. To a lot of clients, we are magicians; we can do anything! And yes, while most things we can do, we do have our limitations. The only thing we can do for our clients is be honest. I always ask them, if they have had the colour professionally done or they applied the colour themselves. If they have had it done in a salon it’s the one and only time, I will ask them what salon. I will happily google the salon to see if I can find out what brand of colours they use. I do this because some professional brands hairdressers use in salon have their own removal product. I will then refer the client back to that salon or to another salon I know that uses the same products. I have also been known to contact the educator from that brand to be able to get advice and recommendations for the client. I may not have the product needed to remove it for them but if another salon does, why would I not try and help them.

It may sound hypocritical a professional hairdresser telling a client to do this at home, but it will help the process. Like I said above some brands we use have their own direct dye colours within their professional range and work exactly as predicted when used correctly and can be removed with the appropriate products. I know I have a few faves I use on my clients and photoshoots. Other brands you won’t be so lucky. The most important thing you can take away from this is; these types of colours are designed to be washed out of the hair. Not bleached out. We need to trust the process, even if it takes a lot longer than anticipated. Then once that colour has faded out of their hair, as it should, then come and see me.

If they have coloured it themselves like most of the clients I have recently encountered and I don’t know the brand they have used, I will google to try and find information. Most of these brands that are available to consumers

Kristie is the owner of Cobelle Creative based in Brisbane

So, as a professional what do you do? I always admit that I am a very honest colourist, I am very experienced, and I have no problem with saying no. There are very few things when it comes to colour that I won’t touch, but the removal of direct dye colours is one of them.

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NOT JUST SUSTAINABLE COLOUR

AFFINAGE LEADS THE WAY Affinage Professional has long been conscious of the impact manufacturing has on our environment and have made a commitment by reducing the carbon footprint on our planet and decreasing CO2 emissions allowing for cleaner air. Affinage Professional, here in Australia, and their Italian manufacturing plant are proudly affiliated with and contribute to LifeGate Zero Impact. Zero Impact is LifeGate’s project that calculates, reduces and offsets CO2 emissions generated by people, events, products, businesses and organisations. It contributes to the creation and safeguarding of growing forests, develops energy efficiency and renewable energy in accordance with the Kyoto Protocol. Not only do Affinage contribute to the reduction of global emissions, but they are engaged in actively finding ways to become a more sustainable brand and are industrious in offering recyclable packaging with symbols located on all bottles and tube labels. To that end the Italian manufacturing plant are proud to have obtained and certified under the Good Manufacturing Standards (UN ISO22716).

Being a cruelty free brand is also very important to Affinage Professional, who believe they have an obligation to help protect and care for animals and therefore are completely against any form of animal testing. As active members of the PETA organisation ‘Beauty without Bunnies’, they wholeheartedly support the group and remain committed. The Affinage Professional Infiniti colour collection contains a number of natural ingredients such as milk proteins, green tea, vegetable extracts, mineral oils and aloe vera to name just a few. Their trusted Italian laboratory have formulated a colour with the utmost highest quality pigments and their Australian made Cleanse and Care retail collection are proudly vegan and contain natural Australian extracts with NO animal by-products.

Hair Biz Year 14 Issue 6

Affinage Professional also support the Sustainable Salons organisation. Paul Frasca and Ewelina Soroko embarked on a journey to set themselves a goal to create the greatest resource recovery service to hairdressing salons. Now with hundreds of salons across Australia and New Zealand their program not only rewards salons but gives back to the community. If you want to make a difference become a Sustainable Salon member and minimise the ecological footprint ‘For less than the price of a coffee’.

Orange Sky have a simple formula; to provide a platform for everyday Australians to connect through a regular laundry and shower service. The focus is on creating a safe, positive and supportive environment for people who are too often ignored or who feel disconnected from the community. Their volunteers are not social workers or experts on homelessness - they are empathetic listeners and great conversationalists. Affinage Professional endorse this foundation and are proud to bring awareness of Orange Sky via its social media platforms and endorsements on our website.

THE

LUXE COLLECTION

EVY Professional

evyprofessional •evyprofessional.com • Tel. 1300 760 165

HAIR HEAVEN HAS ARRIVED!

E-CURL PRO The NEW EVY E-CURL PRO is created by stylists for stylists offering a touch of affordable luxury and unmistakable panache.

THE EVY E-CURL PRO COLLECTION IS PERFECT FOR STYLISTS AND ALSO FOR THEIR CLIENTS. IT’S PERFECTLY PRESENTED, AND I ABSOLUTELY LOVE IT!! THAT LITTLE BIT OF SPARKLE ON THE BARRELS JUST ADDS TO THE LUXE OF IT ALL.” TRACEY BAZZANO LAURETTA

Hair Biz Year 14 Issue 6

Created by Tracey Bazzano-Lauretta, a hair stylist come product developer and CEO of EVY Professional, the EVY E-CURLPRO compliments the extensive range of salon professional irons and dryers, known and respected for their mineral infused technology.

The LCD display of the ergonomic, super lightweight E-CURL PRO shows precise temperature control of 160-210° C for the 8/19mm conical, 18/25mm conical, 19/25mm oval with cool tip, 19/32mm oval with cool tip and the 32mm classic round with clamp.

The EVY E-CURL PRO allows you to create healthier looking hair with volume that lasts. The ultimate styling tool collection with 5 interchangeable barrels is a must for all professionals and consumers demanding the ultimate styling tool collection.

A 3 metre, 360° swivel cord gives stylist room to move around clients with the greatest of ease and added safety and efficiency with an auto shut off after 60 minutes.

“Everything we do is for the love of hair and we do it with passion,” says Tracey, who certainly understands healthy hair and how to style it. Through years of industry experience, she has honed into exactly what stylists, as well as consumers at home need, to create hair that is hydrated, healthy and easily styled to perfection. The new kid on the EVY Block has been an absolute labour of love with Tracey looking to create the perfect combination multi head collection offering an easy attaching method and the best collection of barrels available. “We actually created the 2 oval attachments just for us exclusively, with added length, which took time and added an extra two months to our vision! It definitely worth the wait even during COVID!”

The full kit comes with a professional heat resistant travel and storage bag, protecting heatproof mat and glove and 24 months warranty. “The E Curl Pro can best be compared to your make up brushes kit. Like each makeup brush the individual tongs are specially designed to create a specific curl meaning a diverse range of looks can be achieved. As a stylist, who often is on location at photo shoots, having all the curl essentials in one compact and beautiful packaging gives me the power to create salon wearable looks to editorial looks and everything in between. The curl and wave styling possibilities are endless! It’s also so lightweight and easy to handle and manoeuvre.” Ollie Mehra, Maurice Meade WA For enquiries visit evyprofessional.com or email hydrate@evyprofessional.com

Key Features

E - CURL PRO Mineral Infused Technology The EVY E-CURL PRO with Mineral Infused Technology allows you to create healthier looking hair with volume that lasts. The ultimate styling tool collection with 5 interchangeable barrels is a must for all professionals and consumers demanding the ultimate styling tool collection. Beware of Addiction!

• 5 interchangeable heads with easy locking system • Mineral Infused Technology for inner hydration and ultimate shine • 8/19mm conical • 18/25mm conical • 19/25mm oval with cool tip • 19/32mm oval with cool tip • 32mm classic round with clamp • Finger grip on barrel for safe removal • LCD display for precise temperature control 160-210C / 320-410 F • Professional heat resistant travel and storage bag • Protecting heatproof mat and glove • Ergonomic - super lightweight • Auto shut off after 60 minutes • 3 meter cord 360° (degree) swivel cord • Universal voltage 100-240V 50/60 Hz • 24 months warranty

The EVY E-CURL PRO is created by stylists for stylists offering a touch of affordable luxury and unmistakable panache For enquiries visit evyprofessional.com or email us at hydrate@evyprofessional.com

DEFY CONVENTION I’M NOT YOUR PRINCESS!

Reebok recently revealed “Not Your Princess”, the latest campaign featuring trailblazing Australian women, Jaguar Jonze, Becca Hatch and Tarah Jane Scott with hair by KMS Global Artist Ali Holmes.

unique identities, as they pursue excellence in their chosen industries.”

Global fitness and lifestyle leader Reebok unite with Australian artists, Deena Lynch (aka Jaguar Jonze), Becca Hatch and Tarah Jane Scott on their powerful new campaign, Not Your Princess. The campaign celebrates female strength and unapologetic confidence, to relaunch Reebok’s iconic Princess franchise. The concept was developed as an homage to Reebok’s 2001“It’s A Woman’s World”, a bold advertising campaign that mocked established gender roles. The original campaign featured globally awarded recording artist and rapper Missy Elliot, Tennis phenomenon Venus Williams and WNBA Star Jennifer Azzi. Twenty years later, voices for female empowerment and gender equality continue to highlight the need for change, urging women and girls around the world to confidently embrace their dreams and defy stereotypes.

Look one paired natural hair with larger than life feminine fashion. Playing with the model’s natural texture and hair type.

Arnna Johnstone, Brand Director Reebok Pacific said, “Not Your Princess pays respect to women whom boldly defy convention. This gives Reebok the opportunity to honour a new generation of change makers whom are unapologetic in their 62

Hair Biz Year 14 Issue 6

KMS Global Stylist Ali Holmes created two hair looks for the “Not Your Princess” shoot.

Jaguar Jonze had her long locks softly straightened using KMS Therma shape 2 in 1 spray, “I kept nothing too perfect and ensuring there was movement through the lengths. The KMS 2 in 1 spray has a super natural finish to it but left the hair with a healthy shine” Said Ali Holmes. “Becca Hatch has amazing, almost ringlet like curls. To give a more defined look I scrunched the curls with a cocktail of KMS Tame Frizz oil and KMS Curl Up Wave Foam”

individual style and quirks. Each model had a unique look that complimented the Reebok street wear. Reflecting the models as strong, powerful women” said Ali Holmes. Jaguar Jonze’s bold braids were a stand-out, “fine braids on each side of her face, with two larger inside out braids threaded with white hair running from the crown. The look was finished with kiss curls around the face. I used KMS Hair Play Styling Gel and sprayed the hair down with water” Becca Hatch’s curls were dialled up on volume and given a less uniform look. Lengthening the curl with KMS Hair Play Playable Texture. On her left side I twisted and knotted her curls away from her face and added a few kiss curls using KMS Hair Play Styling Gel

For Tarah Jane Scott the look was subtle waves, “a very undone look, nothing uniform or perfect. KMS Hair Play Sea Salt Spray was used to give Tarah’s hair a ‘lived in’ more care free look”

Tarah Jane had her hair sectioned into 3 sections, 3 ponytails going into each other starting at the nape (a great trick to keep the shorter neck hairs pulled up into a high pony) and ending in a sleek top knot on top with a twisted plait. Tarah’s hair was finished with KMS Hair Stay Working Hair Spray.

Look two was edgy street style hair, “I felt like these looks embody KMS’s style philosophy, being inspired by people and places around us, capturing

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THE EXCLUSIVE ON

LAURISSA RAMAGE Laurissa Ramage is the proud owner of Exclusive Hair Studio in sunny Queensland. Starting there 13 years ago, Laurissa took over as owner 8 years ago.

One of Laurissa’s favourite brands is Brasil Cacau and loves using the smoothing system on clients as well as the salon and home care retail range.

WE ASKED LAURISSA ABOUT THE RANGE… What do you love about Brazil Cacau smoothing treatment system? Laurissa Ramage Exclusive Hair Studio has a solid history, operating for over 36 years, something Laurissa is extremely proud of. “My goal is to keep the salon running as long as possible with the good reputation it has enjoyed by previous owners. Being the 4th owner I believe the secret to holding onto your clientele and being a successful salon is to stay put!” A number of loyal clients have been visiting the salon for the entire 31 years and Laurissa is now looking forward to the future, continuing this incredible legacy, as well as training her current apprentice, who just happens to be her daughter. “I’m hoping she will become the next owner of Exclusive Hair Studio,” says Laurissa, “and continue on with this success story of longevity!” Laurissa has also completed some recent updates to the salon decor and is looking to expand her business by employing 2 new enthusiastic hairdressers very soon to compliment the currently employed 3 seniors and one apprentice. “Hairdressing is definitely a passion at heart and as a second-generation hairdresser teaching my third generation, I believe if you enjoy making people smile and feel good about themselves, with fine attention to detail, hairdressing is definitely for you.”

We love that the Brazil Cacau Smoothing System is a quicker, easie, cost-effective way for the salon and our clients to help reduce styling time on all hair types including chemically treated hair. It’s so good for our blondes with damaged hair as it helps to reconstruct, it even tones the hair beautifully. We also love the fact the hair doesn’t get a frizzy unattractive regrowth which turns a lot of clients off previous smoothing systems the hair just returns to its natural state over time.

How long does it take to apply the treatment?

Treatment normally takes approximately 25 mins to apply; no longer than an all over colour with a processing time of up to 30 minutes.

Is it easy to apply?

YES! Very easy. After doing 2 clarifying shampoos with towel dry, it’s as easy as applying a semi -permanent colour. You just apply the same way taking finer sections and apply from roots to ends sparingly.

How well does the salon and home care range work with this system and why is it important to recommend this to clients to use after their treatments?

We stock all aftercare retail products and highly recommend our clients to take these home with them or the services longevity cannot be guaranteed. The products help to lock in the treatment and keeps hair feeling soft and silky by topping up the treatment each time they shampoo, and

BEFORE 66

Hair Biz Year 14 Issue 6

AFTER

blow dry their hair at home, this also helps with the salons revenue too! A HUGE favourite in the salon is the ever so popular gradual smooth spray we always apply to our smooth blow waves. We are constantly told how well the clients hair stays in style and after using the spray at home, clients have said that their hair has become much more manageable and healthier. It is a fantastic product that speaks for itself and walks out the door.

Has having the smoothing option in the salon bought new business into the salon?

We have definitely found that our clients who have had this service in-salon have recommended to their friends and family, which has been fantastic and has provided us with newer regular clientele. Also, our before and after photos on social media has sparked new interest from new clients.

What kind of assistance have you received in terms of training and marketing etc?

Jacki from M&U Imports has been incredible, always being on call for any new questions we have and also has provided us with in salon training. When we receive our order, we have been provided with pamphlets to put on our stations for clients to read which sparks up conversation about the service. Jacki also has emailed us clear instructions as well as a hard copy for reference if needed.

• ionic & ceramic technology

• lightweight powerful

• instant cold air shot

2200 watt ac motor

• 2 speed

• ergonomically balanced handle

4 temperature settings

provides comfort & control

• 3 metre professional cord

2 nozzles: regular & wide

speedy supalite

ionic • ceramic • professional

(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

THE

ColdBrush

CRYOTHERAPY FOR HAIR HYDRATES||SHINES||SMOOTHES

ACTIVE HYDRATION:

CONTROL FRIZZ:

The transfer of moisture from the cold plate revitalizes, restores and protects the hair shaft.

An advanced, high-output ion generator works in combination with cryotherapy to eliminate flyaways and smooth hair.

ENHANCED CONDITION:

BRILLIANT SHINE:

Added shine, smoothness, and alignment. Hair is healthy-looking.

Freezing temperatures on the cold plate effectively align individual hair strands. The results are luminous.

Down to 0Â°C

Nano Titanium

Wet & Dry Hair

Dual Voltage

High-Output Ion Generator

For stockists call Dateline Imports P/L on (02) 9666 3611 or visit babylisspro.com.au /BabylissproAu

@babylissproau

Automatic 30min Shut-Off

CHANGE

THE WAY YOU CARE

FOR YOUR HAIR

KAO VIRTUAL EXPERIENCE Almost 20,000 hairdressers from around the globe joined the first digital event hosted by Kao Salon. For the first time in the history of Kao Salon, the Kao Salon Global Experience event took place digitally. Almost 20,000 stylists from around the globe took the chance to experience 48 hours with the same high level of artistry and creativity that they know from previous years: World-class inspiration and artistry, the debut of the Goldwell Couture Collection, the world premiere of the new Angelo Seminara Collection and news from all Kao Salon Division brands.

“In a year where it would have been easy to simply forego the event, we felt compelled to make the considerable investment in creativity by bringing the quality of the live event to stylists virtually”, said Cory Couts, Global President, Kao Salon Division. “Our commitment to our Kao Salon Family is to celebrate creativity... not just the creativity of our craft, but the creativity to plan and to build and to rise. The creativity to create a new future out of an uncertain present and an outdated past.”

Mario Krankl is Global Brand Ambassador of

“When we decided in April to cancel the live event, we made the commitment to our Kao Salon Family that we believe that #creativityneverstops and for that reason, we decided to transform our event into a virtual event”, said John Moroney, VP of Creative & Communication. “As such, we reimagined the event in a digital space in order to still provide with the same quality of visual artistic experience that they would get if they came to the live event – the Artist Sessions, the excitement of the Gala Show and of course Brand Experiences with Goldwell, KMS, Oribe and Varis. 2020 was and is a year we will always remember. For the first time our event couldn’t take place live and we created the Kao Salon Virtual Experience. We believe that creativity never stops and therefore wanted to offer our guests an extraordinary online event. 48 hours full of creativity, inspiration and great artist sessions. Now we are looking ahead to next year when we can hopefully all be together again, in person, for the Kao Salon Global Experience”

J.7 - Internationally renowned J.7 Creative Team

ARTIST SESSIONS

The inspiring Artist Sessions gave guests from all over the world the opportunity to experience excellent mastery of their craftmanship. 70

Hair Biz Year 14 Issue 6

Goldwell and one of Austria’s most distinguished hairstylists. Mario’s unique cuts and color creations, up-dos and avant-garde styles have created worldwide excitement, while his stage shows with a fashion attitude turn the heads of stylists and artists everywhere. This year, Mario Krankl presented CELEBRATIONS – inspired by the 25th anniversary of the Mario Krankl Salon, as well as 30 years with Goldwell. Coupled with his signature avant-garde hairdressing, this season everything is sparkling and glam, with a touch of darkness to it - GLAM NOIRE.

from Stuttgart, Germany represents the best in hairdressing artistry. They combine experience and talent to form the J.7 salon concept. The philosophy of the J.7 salons is unique, because they believe training is the basis of excellence and it should be direct and uncomplicated education by professionals for professionals. The J.7 Artistic Team presented BOOST – their collection for 2021. Designed to be salon usable, the collection is all about blondes and texture, done in J.7’s signature, cutting-edge style.

icono -

Since 2002, The icono academy has represented the creative pulse of the icono Salons, in the heart of Berlin. Led by Goldwell International Artist, Sascha Haseloff, the icono Creative team has been inspiring stylists from all over the world. At the Kao Salon Virtual Experience icono presented their new concept collection. This 80s-inspired collection is all about how you can create commercial natural colors with Elumen Play coupled with precision shapes and beautiful textures that have made icono famous worldwide.

Hare & Bone

is a multi award-winning salon collective based in London’s West End. Founded by Sam Burnett, they are renowned within the industry for their instinctive,

fashion-focused and trend-conscious style. Hare & Bone presented “A Plastic Ocean”. This season, inspired by The Ocean, tropical fish and the effects single use plastics are causing, the H&B Team shared a collection of technical cutting and coloring, editorial styling and avant-garde looks.

Shane Bennett

is a three-time winner of Northern Ireland Hairdresser of the Year and the youngest UK stylist to become a member of the renowned British Hairdressing Hall of Fame. Located in one of Belfast’s city center location of Lisburn Square, his salon really reflects the creative style of his team. They were crowned both Artistic Team of the Year and Northern Ireland Hairdresser of the Year in the 2015 British Hairdressing Awards. For Retro Reality, Shane Bennett looked back to look forward for his Spring/Summer 21 Collection. Texture, curl and softer shapes take center stage while colors remain cool, all coming together to showcase Shane Bennett’s signature “Session to Salon” esthetic.

M&P - For over two decades, Mazella&Partners

has represented the best of hairdressing education and creativity. Their training programs have excited stylists globally, teaching a universal concept that makes cutting education accessible and relevant to hairdressers at all levels. Mazella&Partners launched their new collection “SPARK” during the Kao Salon Virtual Experience. Goldwell colors are the epicenter of this collection, bringing a SPARK to this dark period while being accentuated by M&P’s renowned precision cutting techniques.

Oribe Hair Care Team - To kick off Oribe’s

virtual presentation, Daniel Kaner, Oribe President and Co-founder, spoke to the brand’s professional heritage, commitment to creating high-performing products, best-in-class education and the legendary Oribe Canales.

James Pecis, Oribe Global Ambassador, introduced the educational segment by discussing how he finds creative inspiration on the streets of New York City to use in his session work. The Oribe Education team, including Coby Alcantar, Adam Livermore, Nicci Welsh, Kien Hoang, and Ronnie Stam, then took attendees on a journey to the different cities that they call home. Inspired by the local culture in New York, Copenhagen, San Francisco and Miami, each artist crafted dynamic looks and lent their perspective on how the street-style that surrounds them ultimately informs highfashion and editorial trends.

SPECIAL INTEREST PANELS

Sustainability talked to four Salon Owners from around the world who have transformed their salons into ”green salons”. The panel discussed the impact of sustainability on salon life and offered expert advice.

Salon Owner Business Panels:

In 2020 COVID-19 had a huge impact to the salon industry. From new ways of serving clients to increased sanitation & safety regulations, salons have had to rethink and reinvent their daily businesses. Top salons from around the world discussed what the future holds for the industry and gave advice how to work within this new situation.

During the 48 hours, the guests had the opportunity to watch various specialty discussion panels about such topics as Salon Business, Social Media, Product Development and Sustainability.

The Kao Salon Division Product & Development Teams (Color and Care & Styling) gave insights about how products are developed for brands like Goldwell and KMS.

Social Media Panel:

GALA SHOW

Two well-known Instagram experts, Jacob Kahn (@jacobhkahn) and Sydney Lopez (@ sydneyannlopezhair) gave insights about how hairdressers can develop their Instagram skills and make a maximum impact with their Instagram feed. Maggie Mulhern, a journalist in the beauty industry with over 30 years’ experience gave her unique and valuable perspective on what works on social media.

Sustainability Expert Panel:

Dr. Elmar Mussenbrock, Kao Salon’s Director of Sustainability spoke to three globallyrecognized experts in different areas of Environmentalism and Sustainability. The panel discussed current issues and developments in the area of sustainability and offered expert advice on what salons can do to become more sustainable and reduce their carbon footprint.

Sustainability Salon Panel:

Dr. Elmar Mussenbrock, Kao Salon’s Director of

Product Development Panels:

The Gala Show was the highlight of the Kao Salon Virtual Experience. Over 10,000 hairdressers were excited to discover the new Goldwell Hair | Color | Style 2021 Trend Presentation: ESSENTIALISM – Goldwell’s annual trend forecast for Hair | Color | Style. Essentialism’s color palette showcases the ontrend shades for the coming year. Debuting as well is NIGHT MOVES, Goldwell’s Couture Collection that takes Essentialism into the realm of Escapism by updating classic shapes and styles from the Seventies disco era and giving them a cool modern edge Furthermore Angelo Seminara, Goldwell’s Global Brand Ambassador, presented his new collection Glance. He envisioned the Glance Collection to be the embodiment of flawless, boundarypushing brilliant color, with looks for diverse hair types and textures. Each look in the limited-edition collection was fine-tuned to very deliberately be suffused relentless energy while radiating unending vitality. Hair Biz Year 14 Issue 6

GLANCE

Goldwell introduces Glance, a new, limited-edition collection of looks created by the eponymous stylist and visionary Angelo Seminara. As Goldwellâ&#x20AC;&#x2122;s Global Ambassador, Seminara infused the collection with his limitless creative passion, inventing exciting new techniques and patterns using color collections from Goldwell. Seminara envisioned the Glance Collection to be the embodiment of flawless, boundarypushing brilliant color, with looks for diverse hair types and textures. Each look in the limited-edition collection was fine-tuned to very deliberately be suffused with relentless energy while radiating unending vitality. Using Goldwellâ&#x20AC;&#x2122;s Elumen range as the basis for each look, Seminara boldly used unique color patterns and techniques to create stunning, kaleidoscopic looks comprised of rich forest greens, glowing golden bronzes, luminous ruby, warm ambers and sensational plums. Each look is counterbalanced with cool greys and lilac tones, enveloping the hair with extraordinary color brilliance and shine.

A LIMITED EDITION COLLECTION INVENTED BY GOLDWELL GLOBAL AMBASSADOR ANGELO SEMINARA

Hair concept and creation: Angelo Seminara for Goldwell

Hair colour:

Angelo Seminara and Takashi Kurokawa using Elumen, @Pure Pigments and Goldwell Colour

Photographer: Txema Yeste Make-up Artist: Daniel Kolaric Stylist: Niccolo Torelli

TIE IT! CLIP IT! SCRUNCH IT! THE KEY ACCESSORIES TO BE ON TREND FOR SS20/21 WITH AMY GAUDIE, URBAN CHIC INSPIRATION

Dressing up your hair is one of the most on-trend looks this coming Summer season, literally transforming your hair style from blah to beautiful in an instant, according to Amy Gaudie, Salon Owner of the award-winning Urban Chic salon. “Hair and fashion have always aligned themselves,” says Amy. “There’s always appeared a multi-layer between both, which allows us to blur the borders and push the boundaries. For me, that means bringing out the craft kit to embellish not only an outfit but also the entire style trend.” With so many hair accessories to choose from, and some making a well overdue comeback - like the iconic scrunchie and did someone say Gossip Girl? - you really can’t go wrong with a little bit of extra hair bling this season, even if you find styling your own hair hard to do. But just how do you choose the right hair accessory for your hair type and style? Here Amy shares her expert tips on how to embrace your favourite accessory trends, pairing whimsy with sophistication for an overall individual feel.

Plastic Clips

“These are great for daytime looks; something casual to clip the hair away on a side part, or even to add a splash of colour or personality to a simple style.”

Scrunchies

“Taking it back old school! My favourite way to dress up a simple ponytail and a fun option for a messy bun, scrunchies can even be colour co-ordinated to your outfit.”

Hairband/Elastic Band

“Not everyone can wear these - personally they always give me a headache - however I have found some great solid fabric ones that wrap around the whole head that work really well and suit any hair length!”

“IT’S CLEAR THAT THE HAIR ACCESSORY RENAISSANCE IS HERE TO STAY FOR NOW, AND WITH SO MANY TO CHOOSE FROM IT’S UP TO YOU – AND YOUR HAIR TYPE - HOW YOU’LL MAKE YOUR STATEMENT THIS SS20/21 SEASON!”

Hair Scarf

“The most versatile hair accessory a girl can own! There are SO many tutorials available on YouTube or Pinterest these days, demonstrating how you wrap, twist and even braid a scarf into your hair. This accessory is for the more skilled at-home stylist.”

Blind Clips

“Something a little fancier to bring some sparkle and glam to your style! I love to see this look with numerous clips of different shapes and textures combined. This is definitely a more is more situation!

Look 1: ECLECTIC

COLLECTION - ADORNMENT

Within Amy’s latest collection, “Adornment”, you’ll see a fusion of hair and fashion creating an eclectic display of colours, patterns and textures unearthing a unique czar to be adored by others. “With this in mind and using layering as one of the key elements of our latest collection, I combined texture, colour and the finishing of each models’ hair to tie everything together. A very individual and eclectic style, with the goal of simplicity and personality at the forefront.”

Look 2: PRINT CLASH

“Purposefully referencing the key elements of accessories for this coming SS20/21, we have created three distinct looks and these are reflected in both the fashion and hair,” says Amy.

Look 1: ECLECTIC

#Key SS20/21 trend focus – Puff sleeves & colour palette “This look pushed the style boundaries by combining complementary colour palettes, layered textures and statement accessories. With Saffron Yellow a key colour trend for SS20/21, the statement puffed sleeve dress was the hero piece of this outfit. Creating a balanced contrast between the puffed sleeves and statement ruffle detail, the dress was layered over a small floral print top and under a fun, textured fringed skirt.” States Amy.

Look 2: PRINT CLASH

Look 3: PEARLESCENT

#Key SS20/21 trend focus – Complementary colour palettes and clashing florals Says Amy, “Spring and florals – groundbreaking! This look was a fresh take on the bold print clash floral trend, heavily inspired by Moroccan elements and contrasts. I created a fashion forward focus by layering different angles and garments. Combining both on-trend colour palettes and a variation of floral prints, the garments created a bold yet soft balance to the futuristic and strong upstyle.”

Look 3: PEARLESCENT

#Key SS20/21 trend focus – Pearls and soft neutral colour palette “A trend that has carried over a few seasons is pearl detailing and accessories and we were thrilled to embrace and elevate it within our collection,” says Amy. “With SS20/21 inviting a new neutral, soft grass is going to be seen widely throughout womenswear this season. This look was a soft balance of a neutral colour palette and feminine textures. Contrasting a soft silk button shirt with the simplicity and feminine style of a sequined slip dress allowed the balance from such a statement hairstyle.” cont’d over page Hair Biz Year 14 Issue 6

cont’d from page 75

HAIR: AMY GAUDIE MAKEUP: ANNABELLE HOGG PHOTOGRAPHY: ALEISHA EDWARDS STYLING: KERRIE CARUCCI SALON: URBAN CHIC MODELS: ARIANNA SUNSHINE, JENNA-ALYCE, ZASHA LAU-WHITE

THE ARTIST – AMY GAUDIE UK born Amy Gaudie is known as much for her professionalism, positivity and calmness under pressure as she is for her extraordinary artistic skill. Arriving in Australia in 2005, full of ambition and drive, Amy set about bringing her vision of worldclass service, ambience and quality work to life and hasn’t looked back. An outstanding cutter, colourist and stylist, Amy is a Wella eimi Guest Educator, Wella Pro Creative Artist and veteran of several International Fashion Weeks. She is a multi-award-winning Stylist and Business Owner with a proven track record who can be relied upon to deliver outstanding quality, every time. Amy is passionate about hair artistry, her clients and developing her team and prides herself on her attention to detail. Individually selected for her impressive skillset, ability to work in and lead a team and her speed under pressure, Amy is a veteran of several Fashion Week hair teams, both internationally and at home. She was personally requested by hair industry icon, Renya Xydis to be team leader for the NYFW exclusive Zimmerman show and has also led team in Paris and directed Fashion Events around Australia. Amy has won a string of awards including 2019 WELLA Trend Vision Silver Award, Australian Hair Industry Awards Best Salon Marketing twice, Digital Business Innovation and Quest Business Hall of Fame and placed as Finalist seven times in the WELLA Trend Vision Awards. Working alongside some of the industry’s leading talent, Amy remains at the forefront of the latest trends and techniques, ensuring her clients receive the very best results possible.

Hair Biz Year 14 Issue 6

MAKING THE CUT IN

HAIR AWARDS Dive into the world of weird and wonderful hair collections with award winning hair and beauty photographers Anniss+Barton. It’s here. You’ve found it: the must have, FREE E-book for hair artists entering, or thinking about entering, a hair competition! Making the Cut is a FREE 46-page E-book from the quirky minds of Anniss+Barton: Australia’s premier hair photography duo. Condensed into one light-hearted yet comprehensive read, Anniss+Barton reveal the secrets, the stories and the do’s and don’ts of creating a winning hair collection, while sharing the lofty highs and epic fails they have experienced during their 20 years’ of shooting hair collections.

Topics covered: Choosing your team Concept creation Talent selection Maximizing your investment Download your copy using the QR code or visit https://ab-makingthecut.getresponsepages.com/ “Informative, educational and lighthearted. A must for all hair dressers entering the awards this season.” Joe Habbaki - TONI&GUY Armadale

Mention MAKING THE CUT IN HAIR AWARDS E-BOOK when booking Anniss+Barton for a hair collection photoshoot and score a complimentary 6 images print package, professionally printes and mnounteds, ready for your competition entry!* *T&C’s apply – Offer expires Dec 2021

HAPPY 15TH BIRTHDAY • HAPPY 15TH BIRTHDAY • HAPPY 15TH BIRTHDAY

R I A H G N I Z A M A CELEBRATING This year Amazing Hair celebrates its 15th birthday, having established themselves as a premium brand through great relationships with the Australian hairdressing elite, high profile celebrities, sponsorships and an enviable team of ambassadors. With prior industry experience and being fortunate to work with some of the best in the industry throughout Europe, setting up the business was a natural choice for Founder and owner Ariana Mantzaris. The business was formed on the core premise of innovation and the determination, to deliver cutting edge products not available at that time. “I had the drive, desire and persistence to develop and introduce unequalled hair extensions systems,” says Ariana. “I worked extremely hard, battling through the highs and lows, entering unknown territory however, all the hard work paid off!” Ariana’s vision was to further enhance the company’s position as the brand of choice and market leader and so she joined forces with business partner Peter Georgoulos who helped take the business to new incredible heights. Together they expanded the business globally across 13 countries and showcased the range for a few years in a row at Beautyworld Middle East, Cosmoprof Las Vegas and Cosmoprof Hong Kong.

Amazing Hair has also exhibited across Australia at numerous events including HairExpo and Brisbane Expo and are also a significant contributor and sponsor of Melbourne Fashion Week and Mercedes Fashion Week. Amazing Hair are also proud sponsors of the mocha publishing HOT SHOTS Team alongside Goldwell, ghd and Excellent Edges. Birthday wishes have been flooding in from brand ambassadors Frank Apostolopoulos, Renya Xydis, Maria Uva, Joey Scandizzo, Kobi Bokshish, Hermiz Daniel, Brodie Lee, Tsiknaris, Sam James, Lorna Evans, Lee Cohen and Michael Beel, not to mention long time supporters Ludmilla Hlinosvsky – Wella, Linda Woodhead – mocha publishing, Tony Award - DNA Organic, and the many Australian and International distributors.

Credits for collection

Hair Marie Uva Photographer Andrew O’Toole Makeup Kylie O’ Toole Styling Ariana Mantzaris

HAPPY 15TH BIRTHDAY

“Happy birthday to one of my favourite companies! I have worked alongside Amazing Hair for many years and I’ve loved every part of it! Ariana, I love you!” Hermiz Daniel “To Ariana and the Amazing Hair team, it’s a privilege to be a part of your incredible journey. Thank you for giving me the flexibility I crave both in my salon and creative work, all thanks to your truly beautiful, high quality pieces. Keep doing what you’re doing! Here’s to another Amazing 15!” Sam James “We love the team at Amazing Hair, their quality hair allows us to deliver fantastic results and the response from guests in incredible. We wish Ariana and the entire team a very happy 15th Birthday.” Lee Cohen “Ariana is one of THE figures in the Australian hair industry. Everyone knows and loves her. With her help, I’ve been able to create many of my iconic looks using her Amazing Hair, hair extensions. Ariana, congratulations on 15 years.” Joey Scandizzo “Happy Birthday Amazing Hair! 15 years of your thriving business and luscious hair! I have loved working with you Ariana. Your product and service is second to none! I wish you all the very best for the next 15 years, here’s to more memories, magical hair moments, killer photo shoots and good times.” Brodie Lee Tsiknaris

“I would like to wish a big happy birthday to the best hair extensions company around. I’m truly honoured to be an ambassador for this brand and everything they stand for.A big thank you to Ariana and the team for the continued support with my creative work on shows and collections and providing our business with the best products for our clients. Once again happy birthday Amazing Hair!” Kobi Bokshish

“I WORKED EXTREMELY HARD, BATTLING THROUGH THE HIGHS AND LOWS, ENTERING UNKNOWN TERRITORY HOWEVER, ALL THE HARD WORK PAID OFF!” ARIANA MANTZARIS

“All the team at Oscar Oscar extend a massive heartfelt congratulations to the Amazing Hair team on their 15th birthday! We are so proud to be partnered with such a premium brand that supports our vision in creating more than just beautiful hair. Well done Ariana on your outstanding journey in leading Amazing Hair to where it is today.” Tracey Hughes/Oscar Cullinan “Happy birthday Amazing Ariana. Thank you for all of your support over the years from the mocha team, Hair Biz and of course the Hot Shots Team. You light up a room whenever you walk in with your sparkle, your grace and your professionalism which also shines through equally in the quality of your brand. You are an absolute gem within the Australian Hair Industry. Congratulations!” Linda & Kellie Woodhead

HAIR SHOP DYSON

The Dyson Supersonic™ hair dryer was Dyson’s first foray into the beauty industry. Powered by the Dyson digital motor V9; it’s fastdrying and helps prevent extreme heat damage to protect shine. And as the first hair dryer to be manufactured with the motor in the handle - it’s engineered for balance. The latest Dyson Supersonic™ hair dryer Professional has a new filter, which has been re-engineered to last at least 6 times longer before requiring a clean, to meet the demands of a busy salon. This is based on Dyson’s internal testing result of the filter vs the previous Dyson Supersonic™ hair dryer Professional filter. Salons and backstage areas at fashion events can be active environments. As air is drawn in through the filter by the powerful Dyson digital motor V9, contaminants such as hairspray, dust, hair clippings and silicon from leave-in conditioners are also pulled in. It’s important we have a filter to combat this and protect the motor, helping to maintain the fast drying performance of the machine. In addition, Dyson has also now added the Gentle air attachment to the box in both Australia and New Zealand. The machine is now available via the Dyson call centre, Dyson website or via select distribution partners. There is an exclusive discount available to professional stylists on licence verification. www.dyson.com.au

THE KMS CHRISTMAS COLLECTION Give the Gift of Great Style! KMS DUO PACKS Each pack contains a KMS Shampoo & Conditioner Available variants: KMS Tame Frizz KMS Color Vitality KMS Moist Repair KMS Color Vitality Blonde KMS TRIO PACKS: KMS COLOR VITALITY + ANTI-HUMIDITY SEAL Shampoo, Conditioner & Hair Stay Anti-Humidity Seal KMS TAME FRIZZ + SMOOTHING LOTION TRIO Shampoo, Conditioner & Smoothing lotion KMS MOIST REPAIR + REVIVAL CREME TRIO Shampoo, Conditioner & Revival Creme www.kmshair.com.au

EX FOIL

Ez Foil has a style of foil for every stylist whether it be pop up, flat pack, rolls or coloured and salons in Australia are using the brand as their number-one foil of choice. The EZ foil group have teamed up with Owner and Creative director Michael Piastrino who is the AHFA Victorian hairdresser of the year and Technical Director Adrian Rotolo who is 2 x Hair Expo Australian Colourist Of The Year! The team have created their very own Ibiza Black Edition, the foil comes in two sizes either flat pack or pop up! If you would like a sample of Ez Foil please call 1300 933 219 or visit www.ezfoil.com.au

NATURAL LOOK INTENSIVE CONCENTRATED TREATMENT Specifically formulated to repair overstressed, damaged hair from the frequent use of heat styling tools. The special concentrated formula, enriched with Pro-Vitamin B5 and Active Botanical Extracts, nourishes, hydrates and deeply penetrates the hair fiber to reconstruct from the inside. Available in 12 x 10mL vials box www.artav.com.au

CHRISTMAS PACKS FROM GOLDWELL Goldwell has Christmas gift giving all wrapped up! KMS DUO PACKS DUALSENSES DUO PACKS – Each Pack contains a Dualsenses Shampoo & Conditioner Available Variants: Rich Repair – Colour Extra Rich – Colour – Blondes & Highlights – Just Smooth DUALSENSES TRIO PACKS –Each pack contains a Dualsenses Shampoo, Conditioner & 60 second Treatment Mask. Available Variants: Rich Repair – Colour Extra Rich – Colour – Blondes & Highlights KERASILK GIFT PACKS - Each pack contains a Kerasilk Shampoo, Conditioner and a bonus Kerasilk Style Texturizing Finish Spray. Available variants: Kerasilk Control - Kerasilk Color - Kerasilk Reconstruct Kerasilk Repower www.goldwell.com.au

MINERAL INFUSED TECHNOLOGY

The EVY E-CURL PRO with Mineral Infused Technology allows you to create healthier looking hair with volume that lasts. The ultimate styling tool collection with 5 interchangeable barrels is a must for all professionals and consumers demanding the ultimate styling tool collection. KEY FEATURES • 5 interchangeable heads with easy locking system • Mineral Infused Technology for inner hydration and ultimate shine • 8/19mm conical • 18/25mm conical • 19/25mm oval with cool tip • 19/32mm oval with cool tip • 32mm classic round with clamp • Finger grip on barrel for safe removal • LCD display for precise temperature control 160-210C / 320-410 F • Professional heat resistant travel and storage bag • Protecting heatproof mat and glove • Ergonomic - super lightweight • Auto shut off after 60 minutes • 3 -metre cord 360° (degree) swivel cord • Universal voltage 100-240V 50/60 Hz • 24 months warranty The EVY E-CURL PRO is created by stylists for stylists, offering a touch of affordable luxury and unmistakable panache www.evyprofessional.com

GLIDE HAIR TOOLS

WIDE PRE-CUT FOIL The wide pre-cut foil is the third and final addition in the create, play, inspire range for 2020. Launching on November 1st just in time for Christmas, this pre-cut foil is the perfect tool for single operators and busy salons. It is easy to use, with an orange peel effect that provides extra grip to minimise leakage. At 26.5cm long and 15cm wide it is a flexible, lighter foil with a fantastic lip. Each box comes with 520 sheets, and all our boxes and foils are 100% recyclable.

18-MICRON FOIL This new 18-micron foil is a stronger, heavier foil with a lip that provides great grip and flexibility. The foil is pre-cut and comes with a fantastic flip lid box, making it easy to use for busy salons coming up to Christmas time. Each box comes with 525 sheets of foil, measuring at 26.5cm long and 15cm wide. All our foils and boxes are 100% recyclable. Launching November 1st. Call: 02 8730 8847 www.glidehairtools.com.au

, g n i l y t s ir a h t s e b “Home t o t he d n a ls o o t g n i m o o r personal hair g ” s t c u d o r p d e t a i c asso MAXIMUM MANAGEABILITY, SMOOTHNESS & SHINE

Tame frizz, restore shine and neutralise brassiness. Keratin Complex KCSMOOTH Heat Activated Smoothing Treatment delivers maximum manageability in less than 2 hours with 2 step heatactivated, in-salon system. Zero downtime.

EVERY STYLING NEED MET

High performance. Superior cutting action. Silver Bullet introduces trimmers and clippers for every styling need and want. Mini Blaze Trimmer, Hyper Speed Trimmer and Smooth Rider Clipper are closer, faster, better.

POWER COUPLE

Parlux Alyon Hair Dryer in Midnight Blue and new MagicSense Diffuser, the power couple. Alyon: 2250 watts of potent power in deep, gorgeous blue. MagicSense: Perfect airflow/temperature for beautiful curls.

DYNAMIC I-FOIL DUO

Fast, easy foils… doubled! Robert de Soto iFoil Embossed Duo Pack makes multi-tone highlighting and colouring easier. Pop-up dual dispenser contains 2 x 200 foil sheets in silver and pink.

STYLE. INFLUENCE. POWER.

Influential icons. BaBylissPRO Influencer Collection is a limited edition collaboration with three award-winning barbers. RedFX, WhiteFX and BlackFX Lithium Hair Clippers and new matching Trimmers deliver incredible performance in style.

GO VEGAN

The mindful choice for hair. Echos Maqui3 Vegan Hair Care is a caring, compact hair care range powered by antioxidant-rich superfood, the Macqui berry. 100% vegan and made in Italy.

THE COLOUR DISRUPTOR

Vital first step in colour correction. Malibu C Color Disruptor disrupts and loosens oil-based colour and other stubborn dye minerals for easier removal. 100% vegan formula respects integrity of hair. FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM

CARE TREAT AND STYLE AWARDS WINNERS • WINNERS • WINNERS • WINNERS • WINNERS • WINNERS Following the success of the inaugural AHIA Care Treat and Style awards in 2019, hair product companies were once again invited to put their products to the test in this exclusive, unique ‘CleanSkin’ Competition where judges rank their preference based purely on the product alone without any knowledge of the name or brand. Products were repackaged into clean skin bottles or jars and simply numbered for judging purposes.

BEST IN TREAT

ACTYVA Nuova Fibra Cream By Kemon

A leave-in reconstructing treatment enriched with Bond Creator Complex (BCC), which leaves the hair instantly silky and soft from mid-shaft to ends, making it easy to detangle during drying. This product is certified Love Nature and ICEA Vegan with its packaging made of Green Polyethylene.

BEST IN STYLE

PURE Styling Cream By Pure Haircare

A versatile spreadable styling cream for medium hold to create shape and natural shine. The UV, thermal and humidity defence protects against over exposure to sun, swimming, chemical treatments and heat styling. Contains certified 100% organic extracts as well as being Sulphate Free, Paraben Free, Gluten Free, Vegan Friendly and Cruelty Free.

BEST IN CARE

BC Hyaluronic Moisture Kick Shampoo & Conditioner By Schwarzkopf Professional

A moisturising micellar shampoo for normal to dry, brittle or curly hair and a weightless hydrating conditioner for normal to dry hair, which improves combability, strength and elasticity of the hair.

Hair Biz Year 14 Issue 6

AVAIL ABLE FROM DATELINE IMPORTS AUSTRALIA: (02) 9666 3611 D AT E L I N E C I T Y.C O M / S A L E S @ D AT E L I N E I M P O R T S .C O M . A U W W W.T I G I C O P Y R I G H T.C O M @TIGI_ANZ

TIGI Copyright Colour Gloss is a great colour solution for clients who want to experiment with hair colour. Colour chameleons will fall in love with TIGI Copyright Colour Gloss as it will allow them to swap tones and colours. It is the perfect tool to change your client’s hair seasonally with little impact on the hair structure.

PHOTOGRAPHED IN SAN FRANCISCO, US

BESPOKE. MIX. REPEAT.

DAMAGE PREVENTION With Tahitian Garden and Amino acids, the formulation helps protect the hair fibre.

CONDITION The Coconut Oil and Xylitol in our Copyright Care Complex helps control fibre alignment for smooth, manageable hair.

FULLY INTERMIXABLE

SHINE

& AMMONIAFREE

The Beeswax works like glazing, improving colour reflection and vibrancy.

LIFT

PROCESSING TIME

BLEND

V E R S AT I L E

up to

75% use with 5, 8.5 & 20vol activator

up to 1 level

(when used with Activator 20vol/6%)

TRANSFORM YOUR BUSINESS W ITH

TIGI

CO P Y R IGHT

CO LO UR

GLO S S

High performance demi-permanent haircolour creme that delivers a tone-on-tone, low commitment colour for your clients. The range is both compact and creative, making it affordable, ‘store-able’ and customisable; which is why it’s so popular with TIGI partner salons.

BLOG SPOT. DARIO COTRONEO

TIME FOR A RESET

The world has dramatically changed since my first Blog for Hair Biz earlier this year, which was on Consultations. Since reopening my salon, I have noticed quite a few new clients booking in, reaching out for something different, so I asked myself, “Why are people moving around looking for something new?” I realise because of the COVID lockdowns and new limitations placed on us, people have had time to stop and reset. They’ve had time to think about what really matters to them, so this is definitely not a time to become complacent with our clients. It’s a time to treat them to something better and new to inspire their inner selves. So, for this blog I want to empower hairdressers with some new tools and ideas I have developed to strengthen relationships in this exciting new world we are evolving into. The main aim in my consultation process is to keep both client and hairdresser accountable for the services carried out, to create peace of mind and less stress. Now we need to add in the extra care factor. The first point of contact with a client is to create a sense of “I care about you and will look after you.” This can be done before they step foot into the salon, via an online “pre-care” form. Sending the client an automatic digital form prior to their appointment helps you understand your client and what their expectations are. It also allows the client to think about what they want beforehand. Questions on the Pre-Care form can look like this;

1. WHAT ARE YOUR HAIR EXPECTATIONS FOR YOUR VISIT? 86

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• Haircut: Maintenance Cut, Slight Change, Big Change • Hair colour: Permanent Colour, On Trend Colour, Grey Coverage

2. WHAT WOULD YOU LIKE TO IMPROVE IN THIS VISIT?

happy with the styling, invite them back in to show them a few styling tips. This shows your client your thinking of them even after they have left and how important they are to you. This also gives you an opportunity to add “home care” products to the message, as a reminder to ensure the hair stays healthy and sustainable.

3. PLEASE UPLOAD 2 PICTURES OF YOUR HAIR NOW: (front on and side on photos)

With all of us now more than ever relying on our digital devices to stay connected to one another, this is a great opportunity to impress and stay connected to our clients.

4. PLEASE UPLOAD 1 OR 2 PICTURES OF HAIR STYLES YOU FIND INSPIRATIONAL:

The best news is that all of my suggestions regarding pre and after care forms are available with my friends at Timely! They have the forms ready for you to use, regardless if you are a Timely client or not.

This will truly set you apart from the rest and make your client feel engaged and excited about her upcoming visit. When the client comes into the salon you now have so much more to talk about. You have a framework to connect your ideas to. Now you can finalise the face to face consult. (Check my 1st blog for the steps or message me). Once you both agree with the services you can sign it off and begin. At the end of the service you both sign off the work. It’s a Win-Win for all. A final touch point, Approximately a week after the appointment send the client a message asking how they are going with their hair and ask them to send you a photo of their style. If you’re not

We now have the opportunity to use digital platforms within our business to retain vital information on a client which in turn creates a positive, caring experience for our clients. It’s a time to reinvent ourselves, so I truly hope you embrace new technology to help navigate through the changing economic environment. I’m excited about these new changes, and so should you! Be Real , Dario x Founder and Educator DCI Education www.dcieducation.com

JULIE PIANTADOSI

BLOG SPOT.

OH, HOW I LOVE SOLITUDE!

In this super-connected world, it’s never been more important to create solitude for ourselves. Being ALONE with ourselves is essential for us to find happiness and joy, because it’s only when we’re alone that many of us can be - and see - our true selves. Other people will always need something from us - especially those we love - whether it’s a smile, acknowledgement, to listen or to help with homework or dinner. It’s only when we’re alone that we can put down our social masks and be fully ourselves. And it’s only when we’re alone that we get the space to see what we really need and can learn to deeply take care of ourselves. Recently I have come to cherish solitude in a way I did not think was possible. We’re not taught how to be solitary, and for many of us being ALONE equals being LONELY. So, we go from our family homes to school to the workplace and on to having our own families - all without much positive experience of solitude. It’s therefore all too easy to think that solitude is painful and instead fill our lives with activities and keep ourselves busy. But there is a big difference between loneliness and solitude. Loneliness is where we feel alone disconnected from others, and often unwanted or deficient in some way. But, as you know, we can feel lonely even when we’re in a crowd. Solitude is a CHOICE - and it feels empowering. When we choose to be alone, instead of feeling disconnected from others we can focus instead on connecting with ourselves. Solitude has power in it - when we choose it. Loneliness is the poverty of self; solitude is the richness of self. Here are 9 Benefits of Solitude that I have personally experienced:

1) SELF Knowledge

Solitude creates the space for us to observe what’s going on with us, to find out what’s important to us, what we dream of - and what we truly love. Creating solitude for yourself helps you find your voice and discover who you truly are. Solitude is at the heart of all self-knowledge, because it is when we are alone that we learn to distinguish between the false and the true, the trivial and the important.

2) Become more CREATIVE

In solitude your ideas and inspirations will bubble up once the swirl of your usually busy life calms and recedes around you. Build in time for meditation, creative visualisation, spend time outdoors or journaling to maximise your creativity. One can be instructed in society, one is inspired only in solitude. Johann Wolfgang von Goethe

3) Completely and utterly PLEASE YOURSELF

we can face the WHOLE of something, we can sob our hearts out if we need to - and hold nothing back. Solitude is not the absence of company, but the moment when our soul is free to speak to us and help us decide what to do with our life.

6) To SLAY your dragons and learn to LOVE yourself!

Solitude gives us the space we need to gather our strength, get to know - and slay - our dragons (also known as our gremlins or inner critic). You cannot be lonely if you like the person you’re alone with.

7) Experience GRATITUDE

Thankfulness. To appreciate the small things. As we allow the dust to settle, we see those small things we all have to be grateful for. It’s so much easier to appreciate life in all its glory when we get space and distance from the people around us - and our everyday life.

Let go of what others think and feel about what you’re doing. Don’t worry about whether anyone else will enjoy it, or whether it’s silly or meaningless or boring or annoying. Do whatever YOU want. This is a joy that’s impossible to experience when others are around us.

8) THE ANSWERS you need to life’s problems and difficulties

4) Get RE-ENERGISED

9) Self - CONFIDENCE

5) Gain CLARITY

We ALL have all the answers we need - inside of us, but we need solitude to discern the truth of the world, connect with our true selves and find our wisdom within.

Let go of all the complications of life and others and fall into the beauty of the present moment - and yourself. I have to be alone very often.

Solitude gives you space and privacy to PROCESS life’s problems and difficult emotions. We can review and release our emotions privately and that allows us to move on with our lives. We can do this with our loved ones and feel supported, but when we’re alone

Solitude gives us the space to notice what is and what is not working for us in life. Being alone is when the muddy water of our busy lives settles so that we get enough distance and clarity to see the truth of things.

The simple act of being alone with ourselves is incredibly powerful. We’re saying “I am worth it”. We are literally honouring our ‘selves’ - the basis of self-esteem.

www.totalsalonsolutions.com

BLOG SPOT. MASTERING AN ADAPTIVE MINDSET. SIMONE LEE

THE KEY TO FUTURE SUCCESS As a long term business owner, there were many days in my younger years where I woke in the morning feeling anxious and unprepared for what the day ahead may bring. This feeling of bewilderment would arise from what seemed like nowhere but was usually triggered by unexpected events or situations out of my control, such as sick staff, my children, or any disruption that would reign havoc on my already tight schedule. Through undertaking postgraduate and master’s degree studies in Leadership, I have learned that having an adaptive mindset is the most valuable skill a person can have when navigating change, work, business, and life. Rather than try to explain my idea of an Adaptive Mindset, I believe these quotes optimally summarise the concept: “Adaptability is being able to adjust to any situation at any given time.” John Wooden “And the most successful people are those who accept and adapt to constant change. This adaptability requires a degree of flexibility and humility most people can’t manage.” Paul Lutus It is relatively easy to discover if you encompass an adaptive mindset by discussing how other people like family, friends, and colleagues perceive your mindset. Years ago, my husband would describe me as “rigid,” very black and white, habitual. Today, he feels I am “flexible, colourful, and whimsical”. Why is an Adaptive Mindset So Important? In today’s fast-paced, fiercely technological world, change occurs rapidly, and the processes we use today can become obsolete tomorrow. As business owners or employees, if we don’t adapt to change, work and business operations can be dramatically disrupted. An adaptive mindset is a vital skill that aids people’s positive transition during change (such as upsizing or downsizing your business or work schedule) using critical thought processes. 88

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Benefits of An Adaptive Mindset

1. It is easier to thrive against competitors. Employers want staff who can quickly adapt to new work situations and is often considered a recruitment necessity. The ability of an organization to adjust has been called the new competitive advantage. 2. Adaptable people generally possess an open mind, which helps people avoid stress when things suddenly change, as they are not stuck in doing things the same old way as usual. 3. Leaders who have an adaptive mindset can lead more effectively and help their staff accept change. They apply flexibility in their approaches and can pivot their strategies when sudden changes occur and lead by example. 4. A recent article by Huffington Post suggests that the happiest of people are adaptable. Guy Winch, Ph.D. a psychologist author of the novel Emotional First Aid: Practical Strategies for Treating Failure, Rejection, Guilt, and Other Everyday Psychological Injuries, explains, “We constantly meet psychological challenges. Some of us succumb, we feel hopeless, disempowere34vcd, give up … and some meet challenges, take the knock and learn something from it,” says .” 5. If you can’t change a situation, having a flexible mindset can allow you to recognize that you have the skills and thought processes necessary to become happy and overcome adversity (such as losing your job or declining business). When hard times strike, you will not let them beat you.

Today I try not to be afraid of the unknown. As Charles Darwin argued: “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.” Charles Darwin I think about what can be accomplished with an open mind not stifled by fear, is learning and evolving from every experience life offers. To achieve this, the key for me has been mastering resilience and recognising that obtaining continuous education is the key to cultivating an adapting my mindset.

Top Tips For Fostering An Adaptive Mindset In Business

• Change leadership styles to suit different situations. • Try to recognise that change can bring positive improvement; therefore, it is essential always to remain optimistic. • Adjust your business strategies to accommodate the change. • Obtain a broad perspective in times of change through obtaining feedback from all stakeholders (employees/clients). • Research new technologies and operational rules and try to master the • Challenge the status quo and be an adaptable example to your peers. • Admit your floors and errors and learn from them

www.australianinstituteoftrichology.org www.simoneleecreative.com

PAUL FRASCA

BLOG SPOT.

WHEN YOU WISH UPON A BIN

Right now, at Sustainable Salons, we’re embarking on an insanely exciting new operations journey. I can’t say too much, only that if (no, when!) our pilot is successful, it could open up an effective sustainability option to thousands of salons located out of metro reach. Our mission at Sustainable Salons is to make sustainability a reality for everyone and expanding our service reach has been our top priority since day one. We’re inundated daily with requests from regional salons to be part of the program - some even offer to drive or mail their materials to our nearest metro centre! And while their eco-enthusiasm makes me a very happy man, as with most logistics systems, unfortunately, that’s not a sustainable model for them or for us.

scenes at Sustainable Salons across Australia and New Zealand: 6 depots 22 recyclers 8 research projects 61 jobs 23 supported employees 70 sustainably-minded, local product suppliers 7 government and corporate partners actively championing our efforts

All the while though, we push on in the background to piece together a solution. So why hasn’t it come sooner?

But, here’s the thing. Recycling is a two-way street. Organisations like us - and even your residential recyclers - rely on one important step to make sure our best practices don’t go to waste. It’s the part of the process that happens in those first few moments after a consumer has used/emptied/exhausted a product: which bin?

It’s no secret that recycling operators have made a sketchy name for themselves (I think they might even sit below politicians on the ethical food-chain), especially in recent years where so much of the industry has been brought into the light and shown to be ‘lazy’ (that’s the nice way of putting it) via programs like the ABC’s War on Waste. The consumer has finally been educated. At Sustainable Salons, we consider ourselves very different from your regular recycling service - we’re a social enterprise, we’ve found a way to bring the people, planet and profit tiers of true sustainability into one seamless program, and the only way this works is with integrity. We want to be sure that we can deliver 110% on the things we say we’re doing, which means if we haven’t quite figured it out start to finish, then it doesn’t go ahead until we do. There’s a lot to research and test and prove not only when it comes to recycling and repurposing modern products, but in collecting them, too! It’s our responsibility to make sure what we offer is accessible, effective, scalable and most importantly, transparent. We must be able to hold up our side of the arrangement - to openly communicate to our members exactly what becomes of their materials once they’ve left the salon. And we’re able to do this confidently because we keep our operations local. These two promises we make are in place so that our salon members can enthusiastically shout from the rooftops (or their social channels) that their sustainability is genuine. Just to give you some idea of what that looks like, here’s a quick operations breakdown from behind-the-

This is make or break. Here’s why. What you do matters. It’s easy to feel like you’re only a small piece of the puzzle, and that what you do probably doesn’t make that much of a difference. We hear this all the time in the sustainability space: “but I’m just one person”. Let me set the record straight here and now. Your actions at that moment determine not only that item’s pathway but potentially the pathway of the other items in that bin as well. When you know the item you’re holding isn’t recyclable, but suddenly you find yourself lifting the lid of the recycling bin… you’re wish-cycling. It’s SO common! We’re wired to want to do what’s good. We generally want our choices not to harm anyone or anything. We want to be constructive, not destructive. And so even when we know it wasn’t designed for a second life, we put that product in the ‘wish-cycling bin’, hoping that someone on the other end can magically do something about keeping it out of landfill. Unfortunately, for an action that’s driven by good intentions, the outcome can sadly be the opposite of what you wished for. The success of recycling is based on creating pure streams of one material, which is why we give our salon members special bins to separate their materials during each service. That way, when we collect them, they’re neatly packaged into lovely groups of paper, plastic, metals and chemicals ready to be combined with other salons’ neatly packaged

materials and sent off to the recyclers (who, by the way, love receiving our pristine resources). When just one non-recyclable item finds its way into that pure stream, the entire batch of materials in that group can be contaminated and destined only for a hole in the ground. Even in your residential recycling, different councils have different recycling capabilities, and so when one says they can take a certain item but another says they can’t, it’s important not to ignore those instructions. And I believe this mindset is more crucial now than it’s ever been. With the abundance of mixed-materials, non-recyclable PPE flowing through our lives daily, we have some tricky lessons to overcome not only about how we approach the tug-of-war between public health and the future of our planet, but what we do when public health MUST come before the planet. In this instance, as we try to do with every product we come across at Sustainable Salons, we look for the product that will do the job with the least negative impact, and often it’s a reusable (goes in the washing machine) or biodegradable (breaks down in landfill) alternative. So, let me leave you with a nifty tip: when you’re faced with a choice, first think about the bin you’ll need to put it in at the end of that product’s life (and the anxiety you might have!). If you start there, chances are you’ll be happy to do your homework to make sure it’s the best option available. Don’t get me wrong - good intentions are awesome! This means you truly WANT to do things another way, for the better. All you need to lock in now is your fairy god-recycler… Keen to join the movement? Register your salon details at www.sustainablesalons.org! Hair Biz Year 14 Issue 6

12 reasons

The Most Important

for Exquisite Hair From mediocre to extraordinary, 12Reasons breathes new life into hair. 12 vital reasons for the 12Reasons advantage: cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wonâ&#x20AC;&#x2122;t weigh hair down. 3 complete haircare ranges, each with a superstar ingredient: Keratin, Argan Oil and Marula Oil.

For stockists call Dateline Imports P/L on (02) 9666 3611 or visit datelinecity.com /12ReasonsHair

@12reasonshair

CHALLENGING THE STATUS QUO ON APPRENTICESHIPS By Sandy Chong. CEO of the AHC

What if…. We had the potential to secure our business future by changing what we know? Do you remember why you chose to become a hairdresser? Who remembers their first interview? Their first shampoo? Their first haircut? I remember being in awe of my employer. Leonard Simmons of Daisy Bates.. well that was a long time ago. I thought working in this salon was the most exciting time of my life working in a job I loved, talking to interesting people and learning to be the best at what I do. I always loved cleaning, I took pride in everything I did and worked on the mantra: You’re only as good as your last shampoo, your last blow-dry, your last colour, your last cut….or as good as how well you clean up after yourself. I wonder how many of our apprentices still feel this way? Hairdressing apprentices have a very low completion rate. More than 65% leave in the first year. Is it time to shake things up? Change our position on apprenticeships? What potential does our industry have to offer in a changing world? Expectations have changed but have we kept up with change? A new way? A new dialogue? What if we changed the way we do everything to encourage new talent to our industry? How would we treat new talent if we looked at them as our future business partners versus today’s salon cleaners? Some thoughts to reflect on… Could the apprenticeship model change? Could we add to it and if so, how? Should we introduce a Traineeship? An introduction course to industry? One that covers units in hairdressing, makeup, barbering, beauty, customer service and sales, receptionist duties, WHS, teamwork and personal presentation? On completion a trainee could decide which trade they’ve really enjoyed most and feel they have the talent for. A traineeship is perfect for a student fresh from school. It allows the student to get a taste of different trades whilst they mature as a worker. Completed units are given credit towards their trade of choice. I’d employ a trainee. It also allows me to ‘try before I buy’. Or, could we look at apprentices differently? What if we trained them to be a better stylist than ourselves? Too many salons use apprentices just for cleaning. Apprentices are your opportunity to invest in the sustainability and future for your business. What if you created an environment that was so good, no apprentice wanted to 92

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leave? What if they were paid more with incentives or commissions?

legitimate colleges a bad reputation. Many of these colleges have been shut down.

The latest Government apprentice incentives are great for employers, but what about the apprentice? Should the Government have better financial incentives to complete an apprenticeship? An incentive to get a qualification. Every apprentice gets restless through their term, so why not some encouragement to finish a trade qualification. How much should it be? At the moment it’s $1,000…what if it was $2,000? Do you remember getting restless during your 3 or 4-year apprenticeship?

A trainee (very different to a traineeship) is a great way to employ someone learning hairdressing. The trainee/student pays for themselves to go to college, generally 10 - 20 hours a week. If they work in a salon, the trainee wage is a lot less than an adult apprentice wage. So, put simply, trainees have got some skin in the game and so are committed to learning and completing their qualification. Looking for new team member? Ask your college how many trainees they have. They all need salon experience and they’re all keen as mustard…. I always liked that saying, don’t you?

Ok, so I know that there will be negative comments on today’s youth and thoughts on all the ‘bad ones’. We’ve all had an apprentice who behaved badly, and don’t we remember them too! I’ve had my fair share as well, but I’ve never given up on finding that one that will be amazing. I have to admit, I was also not so impressed years ago with the full time and part time college courses - often referred to as ‘fast track courses’. Years ago, there were over 100 MORE colleges than we currently have, that quite simply were not doing a good job teaching the part time or full-time course. Unethical operations that gave hairdressing trainers and

I think as an industry we need to start a dialogue on how each of us can make a positive change to the future of the industry. No more venting, whinging and complaining about bad staff. You win some and you lose some. What is it that you can do to get the best out of an apprentice so that they always remember their apprenticeship as the best time of their career? The AHC loves to hear your thoughts. Email me at ceo@theahc.org.au Until next time, Sandy.

Masterclass

As the industry adjusts to the new â&#x20AC;&#x2DC;normalâ&#x20AC;&#x2122; it is now more important than ever to figure out what gets our clients excited about returning to the salon. Lash & Brow tinting and styling has been an integral part of beauty treatments for many years, however, this doesnâ&#x20AC;&#x2122;t mean this service has to be mundane. We want to help you put colour and creativity back into your treatments! RefectoCil Australia is offering a unique virtual education opportunity to its customers. Attend a complimentary colour blending masterclass with National Educator Hayley Sultana and fall in love with tinting all over again. Register your interest today at refectocil-australia.com.au/education.

+61 2 7200 8452 | sales@refectocil-australia.com.au | www.refectocil-australia.com.au

BUSINESS INSIGHTS By Sharleen Lee, Circles of Hair. Winner of the 2020 AHIA Australian Salon Business of the Year

If I had to sum up both myself and the Circles of Hair business in one word, DYNAMIC would be it. I am a Director, Owner, Co-Owner, Mentor, Mother, Brand Ambassador, Hairdresser, Wife and Crossfit Addict all at the same time, as so many of us are. Constantly juggling the many balls I have in the air, yet always looking for the next one to add! I unashamedly love what I do and the fact that my success means that I can enjoy the finest things in life- a good party, plenty of champagne, travel with friends (hopefully again soon?!) and designer splurges. In fact, money is my biggest motivator and I’m happy to admit it! I think the idea that wanting more money and setting big financial goals is negative holds so many amazing business owners back from success and it’s something that I try to help shift mindsets on. With 30 years’ experience as a salon owner, my ultimate professional achievement lies in the continued financial success of my salons within the Circles of Hair (COH) group, Circles of Subiaco and Circles on Fitzgerald, in my beloved hometown of Perth. Most recently, being named AHIA Australian Salon Business of the Year 2020 has felt like a bittersweet pinnacle. I am thrilled that we have been acknowledged as the best, but it’s also difficult with so many salons around the country struggling to navigate ‘business as usual’ in this new COVID world. So, over the next 5 issues I’ll be sharing some of my insider knowledge and hard-earned business learnings on how I have achieved it, with an aim to help other owners and directors. I have been asked many times- what’s your secret? So many things, but I think a huge part of who I am today has come from learning about how difficult life can be and how far a determined work ethic can take you in life. My Dad was a boiler maker and escaped to Australia from Croatia (then Yugoslavia) in 1960. He actually tried to escape five times 94

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and was caught, before spending two years in refugee camps in Italy. My mum emigrated to Australia from Italy with her parents when she was six years old, before becoming a model and doing catwalk fashion shows before going into fashion retail. Hearing both of their stories and the challenges of being immigrants to this country never fails to inspire me to put in those extra hours or to take that risk personally and professionally. The COH story began in 1995 when I opened the doors of Circles of Subiaco for the first time. Our namesake ‘circles’ inspire our approach to customer service, marketing and business success, representing our clients’ experience as a continuous and evolving journey. My original goal was to create a salon which would become synonymous with fun loving luxury and provide a premium service offering that would truly transform each and every client. Over the years this philosophy allowed us to carve out a prestigious niche within the stereotypically challenging demographic of ‘millennials’, with my team and I able to create a highly profitable and sustainable business by ensuring we remained innovative with our marketing and engagement. Increased success saw us outgrow our single salon and take the plunge with the expansion of Circles on Fitzgerald in 2017 alongside my long-time employee Jess Marie Del Borrello as Co-Owner. I now have two amazing teams consisting of 32 staff members, but I am still hands-on and regularly on the floor managing the operations and overseeing the salons in action. It’s important to me that they see me alongside them, inspiring and encouraging them, just

as I did when we first opened. I split my time between working on our marketing strategy and campaigns to continue to grow and being on the floor with my clients and helping my team to achieve their targets and goals. I also take great pride in my work as a National Brand Ambassador and Educator for L’Oreal Professionnel, Smartbond and Showpony and I’ve loved travelling the world alongside some of the most exciting creatives in the global industry. But the thing I have found the most fulfilling outside of the salon walls has been helping other business owners, whether speaking one on one, engaging small salon groups or speaking to thousands as key note speaker. Over the years I have presented on all facets of business, sharing my failures and successes and mentoring and coaching. It is incredibly important to me as I want every salon owner to understand what is possible and to know that if we don’t move with the times we can get left behind in this crazy world. I don’t want them getting left behind! I’m always excited to help out where I can, and I love seeing other salons putting my advice into action and letting me know how it has helped them. With so many starry eyes around the opportunities in Sydney and Melbourne, it has also been important to me to show that a commercially viable and fulfilling business outside the traditional metro is not to be dismissed and that these strategies can work anywhere. The area I am called upon for advice the most has been my dedication to creating and implementing innovative work within the digital and automated marketing space. I think

the key to much of COH’s success is that we live confidently in the now, yet step, without hesitation, into the future. Our marketing mix successfully encompasses all relevant platforms to reach our discerning target audience, whilst never losing sight of traditional WOM and CRM. It’s all about engagement! I really pride myself on being an industry leader when it comes to this marketing innovation. I invest heavily in myself and our team to ensure we remain at the cutting edge of new developments and am constantly looking for ways to improve our bottom line. Improve our systems, improve our communications, improve our effectiveness. Anyone who knows me, knows I have never been one to accept the status quo! Owning and running a salon in today’s modern world often seems more complicated and time consuming than ever. For some of us ‘old school’ crew, and honestly for some of the newbies to, it can feel a bit like you will never catch up, but what I try to show people is that you don’t need to be scared of it! These new techniques can be your friend. I work hard to work less. I create automated systems which mean I spend less and less time doing the things that need to be done, and more time coming up with new things to keep me busy! Often it is just getting started that is the hardest part. I always remind people it is important to juggle the balance between the old and the new. Are you looking after your loyal clients with excellent retention but struggling to reach a new clientele? Or are you on top of your social media and have people talking and walking in the door, but that isn’t translating to your profits?

One of the areas we have focused on over the past couple of years, and seen a huge impact from, has been our unique automated strategy which effortlessly drives engagement through multiple channels from one platform, tracking customer touch points. This inbound system helps organise, track and nurture every easily visible journey. We have flexibility to tailor landing pages with strong calls to action and personalise our blogs, while building good fit leads by generating relevant content. Our goal is simple- spark new relationships and rekindle old ones. It’s work like this that has seen us drastically improve salon success and they are techniques that can work universally.

extra-curricular incentives. I am also passionate about creating a healthy culture of go-getting energy!

Over the next 5 editions of HAIRBIZ, I am going to attempt to let you into my brain and a little bit of what makes it tick!

#5- Q&A

IN THE NEXT FEW ISSUES WE WILL LOOK AT THE FOLLOWING TOPICS:#1- Customer Care and New Client Acquisition

I’ll delve into creating a complete service offering and the introduction of new services to stay fresh and relevant whether it’s incorporating sustainability initiatives, bringing on new product partners, physical expansion and thinking outside the box. Then, how to maximise these points of difference by building new relationships via automation.

#2- Staff Acquisition and Retention

Learn about my apprentice acquisition strategy as well as how I manage senior development opportunity, internal and external training and

#3- 360 Degree Marketing

Take a peek at some of our marketing plans from creation to implementation to results, with a focus on maximising a multi-channel approach.

#4- KPIs and Financial Success

Never underestimate the importance of having crystal clear KPI’s and a proven strategy to monitor and enforce them. It’s time to dream big and look forward to a big payday.

A chance to answer some burning questions from the industry! I’m an open book and at your service. I hope these mini business insights will leave you inspired and ready to embrace new marketing strategies and automation to make your life easier and your salon more financially successful. Sending so much love to everyone in these crazy times!

INSTAGRAM: @circlesofhair FACEBOOK: Circles of Hair Also, my personal Instagram is @sharleelee. Please feel free to DM me with any other questions that you have. I’m serious about being here to help our hair community. Sharlene Lee www.circlesofhair.com.au Hair Biz Year 14 Issue 6

WHEN TO OUTSOURCE YOUR SOCIAL MEDIA MARKETING By Nicole Healy

Do you find your Social Media accounts are a full-time job on top of running your business? I get it, it can be a lot of work setting up a successful Instagram account when you have no idea where to start. You post, wait and nothing happens. Little to No Engagement, no DM’s for bookings and your follower number sure isn’t going up.

You start thinking ‘What am I doing wrong and why are others doing this so easily with great results, maybe they have someone doing it for them’ It really starts to play mind games, and it gets all kinds of confusing, how have they got it down pat and seems like a breeze. There really is SO much when it comes to running a successful Instagram account and trust me, it’s taken me close to 10 YEARS, of trial and errors to get it. You may be just starting out, while others have 10 years of knowledge behind them when it comes to being active on Social Media. This has been a big part of our life, since Facebook launched back in 2006. Thinking of it like this, an apprentice doesn’t have as much knowledge as someone who has been in the industry for ten plus years, just like when we open up and app everyone is using that seems “easy” for some, because they have been using it and learning it for so many years. Like anything it takes time and patience to learn new tricks and this form of online marketing is a whole new world for someone like yourself reading this. 96

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For me, using computers and then social media and smart phones, has always been something I have had a huge interest in, I really have loved this form of technology since the internet evolved when I was in primary school in the 90s. At high school I always loved Computers and IT classes and in fact before hairdressing, I started a course at TAFE in Technology. So, for me, I just got it and always helped with Technology and Social Media at salons I worked at, because it was something I just got. Over the years, I have seen how many people in our industry struggle with technology and then Social Media on top of that - it’s like a mine field for them. This is why I LOVE teaching Social Media from the very basic, to advanced, to Salon Owners and their staff, I know how easy it is to be pass on as a task for someone to do, because it’s too hard to understand. Think of it like this, imagine passing your whole online business off to someone who has 1. No idea how to run a business 2. Could ruin your business reputation, because of how powerful social media accounts for businesses can be. The way we speak to customers on Social Media channels like Facebook and Instagram plays a HUGE roll now in the whole customer

experience, so if the person that’s outsourced to run your Social Media account knows little to nothing about your business and the way they treat your customers even as simply by the way they respond to DM’s, it can make or break a customer coming to buy from you time and time again. Perhaps it’s the way you speak to your audience via your captions and how well planned out your captions are, that adds value to your customers. We need to think that, our Instagram account is our online shop front to the world, anyone in the whole world can see us online - and even just one bad post or content that’s not well captured, can now effect people making inquiries to your business. This Social Media world is something I believe everyone should be educated in before outsourcing. Knowing the way your business should be run via Instagram or Facebook or both, is the way it should be for proven results. Does your Social Media Manager specialise in the hair and beauty industry and do they have great customer service skills, and do they tick every box on the Social Media List of all the tasks that should be completed daily to be a successful business online?

Some of the work and captions I see from hairdressers within Australia and all over the world, could do with a little bit of work and often when Social Media Management has been outsourced, its often by someone not in your location, perhaps they run a bot without your consent to engage with customers that is unauthentic and looks like fake bot account, trust me I’ve seen it all as you can imagine. Everything done on Instagram should look natural, after all many forget at the end of the day, this is a Relationship building tool, where we can direct market to our ideal customers. Some easy tips for you to think of before you outsource. • Can you spare 30 minutes a week to schedule content for a week via Later or Planoly - just remember you don’t need to post every day,

even posting 3 times a week and doing this consistently means you are still ahead of others who don’t post at all.

QUALITY CONTENT OVER QUANTITY EVERY TIME

• Would you be willing to spend 1 hour to research and plan out groups of relevant hashtags to use on your posts? • Set 15 minutes aside per day to Engage with your audience and your ideal customers • Have 15 seconds per day to record Instagram Stories to show up daily or even up to 1 minute of 4 x 15 second clips to keep showing your face. • Have a content session with your stylists once every 6 weeks to create amazing content for your social media marketing

If you can do this, there is no reason why you can’t take the reins of your own Social Media account and learn that Social Media isn’t hard when you get the hang of it. Remember the first time you did a haircut or colour and had no idea what you were doing, after 12 months of consistent practise and training, you’re now a master of your craft! My best advice is to educate yourself and learn to enjoy this way of marketing to your ideal customers and make it fun! If you want to learn more about Instagram for your Salon Business, join my Social Salon School Membership for Weekly Social Media Lessons and 1:1 Coaching exclusive for Members. www.melbournehairblogger.com.au/plans

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FIRST THINGS FIRST, DON’T GET OVERWHELMED BY EVERYTHING! By Caitlyn Menzel

This one is dedicated to the Melbourne salons who have just launched back into their biggest end of year ever, following the mandatory COVID closure. (Well, all salon owners can use this, but I feel like the Melbourne boss ladies and boss men need a little extra lovin’ this issue!)

I know, easier said than done, but it’s really important that you ground yourself before you embark on the months ahead, and before you begin the process of contacting all of your clients. Stressed and overwhelmed leadership carries down onto the team, making them erratic and stressed and then that carries down onto your clients…. that’s the last thing you need when reopening after so long! If you don’t know how to ground yourself here’s a few easy steps that don’t take up a lot of your time: One) When you wake up in the morning, with exception to turning off your alarm, DON’T lay in bed on your phone. Whoa. *insert mind blown emoji here* ha ha. But seriously, it’s so easy to get wrapped up in other people’s crap, media-driven fear mongering, and general scrolling and nekminit you’ve wasted an hour of your morning. Instead, get up, GET OUTSIDE, get your feet in the grass, the sand, heck even the dirt! whatever surfaces you have around your home or nearby. You have around 500,000 receptors in the soles of your feet, so you need to get them into the earth.

keep you motivated and happy throughout the day and make it easier to handle whatever tasks you have ahead of you that day. If you don’t know how to meditate there are some great apps like calm, even stacks of meditations on YouTube. When I am feeling particularly anxious in the morning, I use a ‘dragons breathe’ meditation technique which is a one-minute releasing exercise. (Send me a DM and I will happily send it to you!) I find that dedicating a minute or two in the middle of a busy day can really help to bring you back down to earth – I get it, you’re probably eye rolling thinking “where does she expect us to fit this all in?” Seriously, 1-5 conscious minutes in the morning and 1-2 conscious minutes during the day – you have time! Three) Exercise and good food – this one is fairly obvious I would think! You don’t have to spend two hours a day in a PT session or training to run a marathon, but a brisk walk, a little bit of yoga, anything to get the blood flowing. And EAT BREAKFAST. A healthy one. It kickstarts your body and gives you fuel for the day.

You live somewhere cold? I do too. The colder the better (yes – really!)

Now we have the mind and body sorted, let’s talk the practical side of things…

Two) Take five minutes to meditate and put your mind in the right place. Self-talk is one of the most powerful ways to control how your day pans out, consciously talking positively will

Whilst your team are confined to their home, realistically not doing much.. how are you engaging with them? Are you meeting? Are you training? Are you priming and prepping them

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for their return to work? How you communicate with your team and prepare your team for the salon reopening will determine how well it will roll out. If you haven’t already, I would be strongly reviewing your consultation, service and sales process, and thoroughly training your team in how you want this new process to flow. Have a video training session and give them opportunity to ask questions, to absorb it all and to give you their feedback and add in their suggestions. Teamwork literally makes the dream work and ensuring they’re comfortable with the whole process really will make for a smooth transition when they return to work. Those normal 4-8 weekly clients are now 4-6 monthly clients; did someone say heat bands? Have your clients been using your products at home or have they just been resorting to cheap stuff? Have they home coloured or have they waited it out for you to work your magic again? These are all questions you need to be asking at booking, and again during the consultation. You also need to be very specific to how you describe to a lot of your clients that their colour just will not look the same as usual or could take several appointments to get back to how they like it. Reality is there are going to have to be some uncomfortable convos had by your staff, there may even be a bit of pushback from clients, so prepare your team for the best- and worst-case scenarios and build their confidence up so they can tackle anything and everything.

Being that most clients haven’t been for a while, I would advise that you quote all appointments before you commence the work and ensure that you’re allowing extra time for all client’s appointments. Your team need to understand that extra time means extra charge, and that needs to be followed through. Included in that quote, of course, should be all of their home care. If they need extra products, toners, treatments or anything, you need to ensure they are taking them home and insuring and caring for all that work you’ve just created for them. NEVER. FORGET. AFTERCARE. I would also be having a big feedback and client experience meeting, and talking about all the do’s and don’ts and giving every person on the team an opportunity to discuss how and what should improve, what your salon does well, and any and all cool ideas they have that should become part of your salon’s client experience. Remember – while you’re opening too, so is every other salon in the area, and even though there is an overload of GT-stripe yielding clients, you don’t want to be a one-stop-shop, you want to retain those clients and keep them coming back for years to come… time to LEVEL UP and be better than your surrounding salons. Bookings, baby! I think the biggest fear of salon owners heading back into ‘business as usual’ has been how to structure bookings, how to ensure all clients get in, and where to fit them, and how to ensure nobody is overbooking or booking the wrong

services. I have also found that demanding and rude clients is a thing – and I am sorry if you have been on the receiving end of one of them. My process is simple – if the client is already booked in, that’s where their booking stays. Unfortunately, this is just a luck-of-the-draw thing. I would contact all of these clients by phone, or text, and I would be taking deposits for EVERYONE. New, existing, doesn’t matter. Everyone is to pay a deposit for their booking – no deposit, no appointment. If you previously hadn’t implemented a deposits and cancellations policy, I would be sending it to every single client from here forth. “Cait, thank you for your deposit today, can I please confirm your email to send out a copy of our deposits and cancellations policy” …or better yet, pop it in a bit.ly link and text it to them. It is vital to ensure that your business is protected during this time. Lateness, no showing, and last-minute cancellations are not viable, so protect your business from those few people who will unfortunately do this to you. The next people to be booked in are those clients who were cancelled out due to the shutdown. And in order of cancellation, first cancelled, first booked. It’s only fair to ensure these clients are booked first, and these are clients that I would spend the time and get on the phone and have a conversation with them. Again, take a deposit. If they can’t pay the deposit on the spot because “I am driving” or “I forgot my wallet” or I don’t have a credit

card”, tell them they have three hours to call you back and pay or their appointment will be cancelled, and if they don’t have a card, send them a PayPal link to pay. Do not be bendy with this policy and don’t buy in to their lies. Now is not the time to be letting things like this slip – you’re in a rebuilding phase and you need to ensure you have abundant cashflow, and if they won’t pay a deposit, they won’t show up. After the pre-booked are sorted, follow up all of those clients who have inquired in the meantime, and send a blast text to the rest of your database explaining that bookings are now open and to contact you directly or book online. If you did encounter those demanding clients during closure, I would literally leave them until last to contact. Do not tolerate or reward that kinda behaviour, it’s just not on. And my very final note here is: DO NOT OVER BOOK. If anything, you should be stretching out your time with your clients, so their hair looks flawless as possible and you’re not run off your feet. And again – you need to charge for this time! The 4ish cm of extra regrowth they’ve developed since the last time they’ve seen you is going to take extra time, care and product, and that is not your responsibility to absorb that cost, especially not after the year that has been. I am here if you need xx Caitlyn www.caitlynmenzel.com Hair Biz Year 14 Issue 6

STYLE GUIDES 101: WHAT ARE THEY & WHY YOUR BUSINESS NEEDS ONE By Sarah Garner

Does your brand currently have a style guide? Sure, you can name your go-to fonts off the top of your head and share your logo with us, but do you have an official document that showcases all the essentials? If not, then it’s time to read on. What’s a style guide?

A style guide encompasses your brand’s DNA – the colours, fonts, inspiration, textures, logos and even voice you want your brand to be known for. Having an official brand style guide means that regardless of who is working with your business, your brand always blooms with consistency. Think of it as the rules of your brand. Whether you’re a multi-location enterprise or a one woman show, we believe every brand should have its identity documented in an official guide - you’d be surprised by how many businesses we work with that don’t!

Why do I need one?

You’ve heard about the importance of brand consistency before, right? Those magic words are the key to taking your customer’s brand journey from good to game changing. Having a style guide gives you the peace of mind that whenever you hand your brand over to a graphic designer, illustrator, social media manager or even your own internal marketing teams, your brand experience will be consistent.

with a billion or so users on the web, these things matter!

What goes into my style guide?

A style guide should include all the must-know guidelines for your brand’s identity. Kick things off with your brand’s mission, values and story. Defining the things your brand values most, supports creative decisions more than you may realise! If the content isn’t aligned with your brand’s story, then brand message and consistency can get lost. Next, let’s share your logos and all the variations that are permitted. For example, you may have a logo for print and signage but a more refined version for social media profile pictures and watermarks. Be sure to include all variations and where they belong. If you’re part of our Digital Bloom Brand Hub (and if you’re not, we’d love to have you!) you know we love our fonts… and the proper use of them! Font and typography are ultra-powerful tools for identifying your brand, representing your brand’s tone and creating memorable touchpoints.

It also ensures that us creatives are delivering you the one, sooner! Providing a solid understanding of your brand from the get-go means we can nail your brief quicker and save you the hassle of back-andforth adjustments. Winning!

Your style guide should feature all your go-fonts, must-know typography such as spacing and casing, where they should be used and what size they should be read at (because let’s face it, there’s nothing worse than seeing small calligraphy font online that can’t even be read on mobile).

This easy to establish but oh so powerful document means that wherever and whenever a customer interacts with your brand, they’re experiencing the same #goodvibes at every touch point. It’s these traits that build the kind of brand awareness that can transform into serious brand loyalty - and

Next, we’re moving onto colours. Think about some of the world’s most well-known brands. Their colours allow them to be recognised from a mile away (anyone else thinking of spotting a big M on a family road trip right now?). Beyond your

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logo, if there are signature colours that breathe life into your brand, they’re a must feature in your style guide. Don’t forget the exact colour codes for our designer pals! Finally, include imagery that inspires your brand, supports your story and ignites your voice. If you stick to strictly in-house photography, incorporate stock imagery or even experiment with textures, these are images to include in your style guide.

How do I create a style guide?

We’ve made this part oh so simple for you! Head over to our Freebies Page to discover our Social Media Brand Board to kick things off for you. Created in everyone’s favourite platform, Canva, you can easily upload your brand resources and create your very own style guide. If your brand gets a revamp at any time, you’ve got your go-to resource to update your rules and share with your teams. We get it. Sometimes diving deep into your brand can make you realise the vibes are all off. If this is you right now then it may be time for a Brand Revamp! Working with the Bloom Fam, discover confidence in your brand and a brand identity that speaks to your dream audience. Create your FREE style guide via our website or get in contact with us to discuss your brand goals. Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons. Contact Sarah at hello@digitalbloom. com.au or on 0425 795 636.

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SALON MONEY MASTERY, ONCE AND FOR ALL. By Marie Drever

Rewind and think back 10 years. What three financial decisions could you have done better? It’s always easier looking back. My three are clear to me (now): • slow down before you speed up on any financial decision • remember to plan, plan, plan • continually project a 3-5 year financial plan. Money mastery comes with experience and there’s no time like now to get started. First, let me explain why sound financial decisions are the cornerstone of your salon business. Imagine a big football game where you can’t see the scoreboard. You’d never know who’s winning or losing. If you don’t watch your business scoreboard, you can’t identify where to put your focus. It’s like running your business blindfolded. As Warren Buffet, considered one of the most successful investors with a net worth of more than $83 billion, famously said: the language of business is accounting. Are you ready to learn the language? Start your money mastery journey with these key steps

1. Remove the blindfold and focus on your numbers.

Knowing your numbers is the key to pivoting your business into the future. Right now, as businesses re-emerge from the global shutdown, it’s even more crucial. Watch your numbers coming in and your numbers going out. For salon owners, I call this your ‘business summary report’. Look into your salon’s business summary and shine a light on the KPIs. Learn to love reading the numbers, and learn how to read your business summary. As a salon owner, your key KPIs to focus on are: • total weekly turnover • average client spend • number of clients • number of retail products sold • number of specialised services delivered • detail versus client number • lost clients • new clients. When you know your KPIs, you can better understand where to focus your energy in your business, for example: • designing promotional activities • delivering team training • improving team culture • increasing service levels • tweaking the client journey • boosting client retention. Thoroughly understanding your business summary, learning about your profit and loss statements, and doing tax planning with your accountant well before tax return time are all essential for financial success and mastery of your numbers. 102

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2. Where did you spend your grants?

If you’ve been fortunate to receive government grants and Jobkeeper payments to help your business (and our industry) stay afloat, review where and how you’ve spent the money. The lockdown has likely allowed you critical thinking time to review your budget, oversee expenses and make adjustments where necessary. Make it count! Money is a common factor when we think about stress. Make sure you feel more confident about money by saving for a rainy day and having a buffer of cash in your accounts to help you weather any tough times ahead. If it’s smooth sailing (and we all hope it is!) you’ll have a nest egg ready to fund salon improvements or a complete revamp, or to onboard your next superstar team member.

3. Future-proof your accounts.

Future-proofing means there is always enough money in the bank for everything. I mean everything. Now we’re talking financial freedom! Start by revisiting the costs to open your salon door in a spending plan (also known as your budget). Go through your current bank statements to confirm your outgoings. Cash flow is the oxygen for your business – set it up for success. Having buffers, or buckets of money as I call them, means security for your future. These ideas will kick-start you – areas to budget in to your business and personal spending plan. You should include these amounts in your budget as a weekly transfer. Business spending: • tax, including personal and team ‘pay as you go’ • profit account or dividends • superannuation – team and personal, with up to $25,000 to reduce your taxable income • buffer • salon improvements. Personal spending: • education • white goods and household items • Christmas • holidays • home improvements. Once this is set up, stick to it and you’re on your

way to money mastery. You’ll be playing the ‘business game’ at a whole new level.

4. Make your weekly overview a must-do.

How much time do you devote to reflecting on results? As a salon owner critical thinking time is a must for financial success and freedom to do what you want. Every -single- week, create time and space to think. Treat this as a non-negotiable weekly task, especially if you’re looking to move the needle on your business to the next level. Slot it into your diary as a recurring schedule so you have time to review or journal where improvements could be made to pivot. Don’t forget to celebrate your weekly wins, however small.

5. Bring in more dollars to your salon.

This has everything to do with your plan of growth. But let’s start with your client journeys. Trust me – a makeover of your client experience will take your average client spend to new levels. It’s been proven time and time again, that in our industry, clients value the quality of their in-salon experience. Sit down with each team member and talk about why clients aren’t returning. Prepare a 6-12 month marketing plan with a showcase product of the month to tease your clients’ curiosity. Map out an education plan that will keep your entire team ahead of our industry. Schedule team planning days to inspire, encourage and involve everyone in the process of your big picture vision, values and purpose. Let’s face it, we all love to be involved and work together to plan the path ahead. Remember: results happen with measurements; they don’t happen when you’re in reactive, stressed mode. Take control, put the steps into action and start mastering your money like a boss. For more salon wisdom email ZING Coach Marie Drever marie@zingcoach.com.au or visit www.the zingproject.com.au

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SALON SALES Benchmark Salon Sales are the only salon dedicated business brokers in Australia with outstanding brokers in each state delivering over 500+ sales for clients around the country. We continue our series of articles from some of the specialised business brokers to get you salon sale ready!

THE 7 BIGGEST MISTAKES SALON OWNERS MAKE WHEN SELLING THEIR BUSINESS. By Nikki Katz

The Benchmark Salon Sales Team have been at the top of their game for well over a decade. Whether it’s their impressive 500 + salon sales, their nationally award-winning brokers or their hundreds of happy client testimonials, you’ll find that using their services is a decision to go with the best of the best which will deliver results. Current REIA Australian Business Broker of The Year and RESA Broker of the Year, Nikki Katz shares what she believes are the biggest mistakes made by salon owners when selling.

MISTAKE #1 - NOT BEING PREPARED

It is said that ‘good luck is when preparation meets opportunity’ and when selling your salon, this is so true. We often see buyers looking to buy a salon, only to find that the seller has not completed the few items that are so important to making that decision to buy now. Until you have all the essential items in place, you should keep your business OFF the market. Here’s what you will need to be ready for sale: • Profit and Loss Financials for the last 2 financial years and current year to end of last quarter • Balance Sheet for the last 2 financial years and current year to end of last quarter • Tax Returns for the last 2 financial years • Computer Reports from your Point of Sale system (We’ll provide a list of reports for each major software program to highlight the best aspects of your business). • Plant and Equipment list detailing all the items that are included in the sale. This needs to be detailed but not too detailed (e.g. Not 100 perm rods, etc.) • Employee Details List outlining the names, position, pay rates, commencement dates and status of employment e.g. full time/casual etc. • Copy of the signed lease including any amendments if you bought the salon from someone else and the lease assigned to you. • Copy of any rental agreement/leases on computers, security systems, furniture, coffee machines etc. that will need to be transferred over to the new owner. • Depreciation Schedule for the last financial 104

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year- a list of the plant and equipment included and the value that each item has right now (this normally is included in your tax returns). • List of Suppliers and contact details for the new owner, which includes electricity, product companies, website updates, phone provider etc. • Current Rent Receipt that details the exact rent payable at the moment of listing the business for sale. • Pictures of the salon. These don’t need to be world class, so iPhone or digital camera quality is fine. Having all of this information together gives you a much better chance of getting your salon sold quickly.

MISTAKE #2- LETTING THE STAFF FIND OUT YOU’RE SELLING

The key to selling your salon is to keep it under strict confidentiality and not tell anyone - even your kids! You have spent years getting your business to a saleable point and have invested a lot of money and hard work to hopefully realize the best price possible. You now have your staff loyal to you and they have built a good client base that makes you great money. So, don’t throw it all away because of one big mistake … telling the staff you are getting out! It is advisable to use a salon industry-based broker who has been in your position…. of course this means us! Far too often, we see owners, Brokers and Real Estate Agents upload your photos to the internet, mentioning the salon name and exact address in your sales advertising, sometimes even asking you to prepare the staff. Don’t let this happen to you! A case in point: Last year, a Gold Coast salon

owner asked a broker (not us) to sell her salon, listing it at over $650K (which it would never sell at – see Biggest Sales Mistake Number 3!). The salon listing showed the business name and salon photos, which of course, the staff saw, and 5 team members immediately resigned, taking clients with them. The business went from a turnover in excess of $20K per week to less than half that within a month! The business was in tatters and a year later she went broke as she could not pay the rent. This one little mistake did not just cost her the business, but she lost her house as well! BANKRUPT!

MISTAKE #3 - SETTING THE PRICE

It is always a fact of life that sellers want the best price for their salon, and we will 100% support this, however on the flip side, buyers want the best salon for the cheapest or fairest price. This scenario often finds sellers going with Brokers who have no idea about the value of salons or what the market will pay. Sellers think they are going to cash in big time because the inexperienced broker says they will get their outrageous listing price. The number one question to ask yourself right now is: What would YOU pay for your business right now if you were a buyer? We guarantee that it will be considerably lower than want you actually want! In reality, we know within a few thousand dollars what salons will sell for and we have the smallest variance from a salon listing price to sale price than any other brokerage firm across Australia. You will find that we sell more salons than any other company and through doing this we are able to establish the benchmark on what the market will pay for your salon. Over the last few years, the sale prices of salons have reduced dramatically as tough business

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2019

conditions have led to many salons making less money. Coupled with a tough finance lending environment, and many businesses struggling financially, and banks don’t want to lend money to the buyer in what they consider to be a high-risk business. Be realistic with your sale price. The best rule of thumb is that prices are usually set off the net profit of your business (the money left over after all expenses). We also take into consideration the owners’ wage and some other expense items which can be added back into the net profit. If your business is not making money and you don’t take much of a wage (on the books) then you have very little to sell. Your business is still saleable, but don’t put a sale price on it that is too high. Be realistic and you will often get it sold. If your business is making money and works well, then we have lots of investors and buyers who want to buy your salon for good money. However nothing is worse than having a business sit on the market for over 12 months because the owner thinks that someone is going to come along and pay well above market price, when it’s not making anywhere near what it should be to justify that price. Having your salon on the market for too long also increases your chances of staff finding out, leading to a breach of confidentiality,(Biggest Sales Mistake Number 2).

MISTAKE #4 - NO SOLID LEASE

Buyers look for a lease that will allow them to make back their money and more in the future. These are the things you must check with regard to your lease before you decide to sell: • Make sure your lease is up to date. Get a current copy of the lease and any amended documents (deed of assignment from last owner to you or option letters that you have signed on taking up further options). • Make sure right now that you are paying the right rent and have had all the reviews of your lease completed. You will need to make sure that all these copies have been signed by both you and the landlord, meaning they are real and have been executed. If you are missing any of these items then you must get this sorted before you sell as it can delay settlement excessively and can result in your contract falling over which will rip your heart out and cost you money for no result! • If you are coming to the end of your lease (less than 18 months left), you must contact your landlord and see if there is any chance of getting additional options for yourself or a new owner. Get this in writing where possible. If you can’t get an option, it may impact on your sale price as buyers are a bit scared by a landlord that will not extend the lease. If you are in a shopping centre, don’t worry as these giants rarely give options and it is just something you need to deal with.

• It is important to get a current rent receipt from the landlord or the managing agent and also ask for an outgoings receipt for the last 6 months to prove to the buyer what the rent is now. • If you don’t have a lease or it is just about to end … what should you do? A new lease or assignment? Which one is better? An assignment is where the lease gets transferred from the seller to the buyer and traditionally all terms and conditions remain the same. This is the cheaper and easier option. Alternatively, you can negotiate a new lease. The benefits of doing this are that you can negotiate the terms and conditions that you want and maybe even a rent decrease if conditions are right. Solicitor’s fees are more expensive on this option, but it can add value to the business. If you only had a year left on a lease and you are selling, you would either want to get an assignment of that lease with additional year options added or simply get a new one drafted. An assignment is often to the cost of the seller whereas a new lease will often be charged to the buyer. Leasing can be a very daunting part of business ownership and it is common to feel apprehensive about signing something that has such long lasting consequences. But leases are a valuable asset and if you can negotiate a good one, you will add value to your business. So do your research, ask for a few different opinions, and always, always get a lease cont’d over page

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looked over by a solicitor before you sign. Don’t be afraid to ask for clarification on all of the points you don’t understand.

MISTAKE #5 - TAKING CASH

Ah yes, we know, nobody takes cash … but just in case, know this: if you want to get the best price for your business, then you must put all the money through on your books! We regularly talk with salon owners who say they are making $$$$ on the books; but when we look at the figures they are actually taking $$$$ under the table in CASH! This may be fine and dandy, but when it comes to the sale of your salon, it is impossible to prove how much money you are taking in cash and therefore this cannot be factored into the sale price of the business. You can’t have your cake and eat it too! We find that it normally does not make a big difference anyway in the sale price of the salon as most clients these days pay with card, so this limits the amount of cash that filters through your salon. However, if you are taking more than $500 per week in cash, then we recommend that you stop doing this over the next 6-12 months and run all money through your books. This will show the potential buyer what your business is really doing … and we will then value your business on these accurate financials. You may argue that $500 per week for 12 months equals $25K … Are you going to make that up in a sale price in the current market? Maybe, maybe not. The decision to put cash though to get a better sale price or keep it under your pillow is entirely up to you. Please note that we definitely do not approve of taking cash out of your business but we 106

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understand it is the reality of what happens in a cash business, so tread your own path and make the decision knowing that we cannot include this X factor into your salon’s listing price. It will also not be mentioned to a buyer. MISTAKE #6 - Key Staff Holding Up The Business In most salons there are key staff who run the business. It could be you as the owner, a manager or one senior who brings in most of the income. One of the biggest mistakes is having all your eggs in one basket and then having that one person leave just as you are gearing up to sell, which takes you back to square one. If you are the business, that is fine, as the new buyer will come in and take over your clientele and they can protect against you taking clientele through a restriction of trade clause in the contract that cannot be broken. However, if there is one staff member who is key to the operation of the business, then this can be risky for the new owner and can impact on the sale price of your business. In some salons, the clients will follow the staff everywhere they work because they do a great haircut or a brilliant facial. This will always be the case in our industry, and this is why we factor in the possibility of client loss in the price. However, the flip side is that new staff often come with clientele, so everything balances out. The point is, when you come to sell, make sure for the last few months/years you spread the work across as many staff as possible and try and get your clients to be happy with a couple of your team members doing their services, not just one. Of course, it is ok to have some key seniors or managers bringing in most of the money … just don’t have one producing all of it.

MISTAKE #7 – POOR NEGOTIATION SKILLS

You are good at cutting hair or doing a fantastic massage, but being a top negotiator is an entirely different kettle of fish. After mastering the complex game of salon sales over 20 years, we now know with confidence that if there is a deal on the table, we will get it done. Not using a professional will cost you money right from the word go: when you use the wrong advertising medium, say the wrong thing at an inspection, make errors on lease negotiations or have a staff member who finds out your salon is for sale and tells the rest of the team, leaving you with no staff and no business! If you want it done right the first time, get Benchmark Salon Sales to do it for you. You would never think of wiring up the electricity in your house as the consequences of that are quite obvious. The consequences of doing a deal yourself can also be quite serious, so get professionals on board to avoid liabilities and losses. We know that real estate agents and nonindustry specific brokers have very limited experience with salon sales and often are only interested in getting an upfront marketing or listing fee so they can meet their weekly targets. They are rarely interested in actually selling your salon. We have delivered results for over 500 + salons around the country so if you want the job done, give the experienced brokers at Benchmark Salon Sales a call. 1300 366 521 or check out the website at salonsales.net.au

SELL YOUR SALON WITH AUSTRALIA’S

AWARD WINNING SALON BROKER

GET RESULTS!

Selling more salons than anyone else in Australia. Due to the increase in demand, Nikki’s buyers across Sydney, Perth and Adelaide are actively looking for: • Investor sites (Fully managed salons) • Partly managed • Owner operator salons (Hairdressers & Beauty therapists) Nikki has opened her book to new listings and until the end of December 31st, there are no upfront fees!

Call Nikki Katz now to sell your salon! 1300 366 521 Real Results “Working with Nikki Katz could not have been easier. She promised me she would find a buyer for the salon and she delivered! Within a short timeframe, she found a Cash purchaser, delivered an agreeable offer, put it to contract and within 3 weeks, we are SOLD! She took care of everything from landlord approval, lease negotiation and handover. She was efficient and organised plus her style of dealing with all situations matched ours perfectly, so it was seamless and never felt stressful.” Maria & Vicki

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BUSINESS BROKER OF THE YEAR AUSTRALIA

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AUSTRALIA

OF THE YEAR

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