Year 10 Issue 5
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EDUCATE. INSPIRE. ENTERTAIN. INTERNATIONAL HAIR ARTISTS National Guest Speakers Barbers Extraodinaire | Interview with an Icon
w w w. h a i r b i z f o r u m . c o m . a u
SAVE THE DATE
26 th MARCH 2017
ver Fur ” is an editorial which support our CoCre8 Education and our CoCre8 Styling Tools. O ams, haircutting and finishing series takes stylists on a journey to find simplicity in creativity. Christopher Dove & John Simpson as CoCre8 , Make Up- Lysette Castellano PHOTO- Ken M e8
Jeval Italy Hair Colour www.jeval.com.au
CONTENTS
cover ON THE COVER 22 Jeval Italy Colour
REGULARS 08 Editors Letter 16-20 Industry News 72-74 Hair Shop
INTERNATIONAL PROFILE 10-12 Christopher Dove & John Simpson 26-28 En Route Hair & Beauty UK 24 KPO – Klaus Peter Ochs
FEATURE 14 10 Minutes with Michelle Anthony 30-32 Viva Vitales By Kym Krey
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26
34 A Brave Heart By Kym Krey 36 Artistic Obsession By Kristina Russell 40 Top End Trip By Linda Woodhead 56 Is this the Return of the Perm By Kym Krey
EDUCATION 38 DCI Education
EVENTS 42 The Wrap Up: Brisbane Hair & Beauty Expo 46 An Australian Success Story – Affinage Professional 48-50 NOISE in Taipei 52 Ssh! Australia 2016
56 BUSINESS 54 Can You Afford Not to Offer Hair Extensions? 80 Avoiding Something? By Kym Krey 82-84 Social Media & Sharing By Estelle Oliverie 86 6 Tips for Better Work-Life Balance as a Salon Owner By Richard McCabe 88 5 Tips to Building A Business Team That Wins By Tracey Daniel 90 My Favourite 4 Letter Word By Justin Herald
PROFILE 58 The Nest Hair Boutique 60 The 26 Club
66
68
62 Showpony, Long Hair & Lizzie
COLLECTIONS 64-65 Lineaire Collection By Danielle Blakeley 66-67 The Muse Collection By Schwarzkopf Professional LEAP Ahead Team 68-69 Neoteric Women By Bill Tsiknaris 70-71 Cohesion By Trevor Sorbie Artistic Team
BLOG SPOT 76 The Bleak Future By Steve Corthine 78 Cash-Flow is King By Kirstie Stafford
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EDITOR’S LETTER “All the effort in the world won’t matter if you’re not inspired.” ~ Chuck Palahniuk What inspires you? What motivates you to make a greater contribution, be a better person, or do better work? Maybe it’s a yearning to achieve and be recognised; maybe it’s the desire to help or give back; maybe it’s someone else’s incredible effort or even a moving piece of art.
CONTRIBUTORS Kym Krey Linda Woodhead Kristina Russell Estelle Oliverie Richard McCabe Tracey Daniel Justin Herald Steve Corthine Kirstie Stafford
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We love to hear the story of someone who has overcome the odds, worked incredibly hard, conquered numerous challenges and achieved something phenomenal. There is nothing like relentless discipline and dedication to a worthwhile cause or to leave the world a better place to leave us feeling inspired and uplifted. And we have just such a story for you in this edition. On Friday 17th June 2016, between 12pm-1pm AEST, Jenni Tarrant, Owner and Creative Director of Canberra’s Bond Hair Religion reached the summit of Africa’s highest mountain, Tanzania’s Mount Kilimanjaro, to raise money for two charities close to her heart - Bravehearts and Canberra Lifeline - which educate, empower and protect Australian kids from sexual assault.
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Said Jenny: “The experience on Kilimanjaro was life changing. Pushing my body and mind beyond anything I have in my lifetime, can’t be anything other than lifechanging”. Of course, we caught up with Jenni to understand what that experience was like for her…and how it has changed her life. If this story doesn’t stop you in your tracks and inspire you to give more than you ever have before… check your pulse! On the subject of inspiration, LinkedIn recently did some research which has good news for our industry. It showed that people who hold creative jobs tend to be more inspired than others and that those in a training or coaching role are among the most inspired of all. Great news for those of you who teach, coach, train or mentor others on a daily basis! What’s that you’re seeing in hair blogs and industry magazines? Don’t look now folks, but we may just be seeing….The Return of the P.E.R.M!!! And it’s not just we 80’s hairdressers who are secretly rejoicing because it looks nothing like before. We spoke with a number of leading industry figures to hear their thoughts on this curly subject.
Well, you’ve been watching with delight on Facebook and now we bring you the full story. In fact, this may just be the year’s cutest story. Welcome to Hair Biz, Arianna Vitale! Wonder Couple Emiliano and Lisa Vitale introduce us to their gorgeous little bundle of joy and share how this little girl has turned their world upside down… in the most wonderful way. We feature International luminaries Klaus Peter Ochs, Christopher Dove and John Simpson, look inside award-winning Yorkshire salon, En Route Hair and Beauty and spend ‘10 Minutes With….’ Michelle Anthony. This issue is such an interesting read and one we hope will inspire you to your best efforts. So, find your favourite spot, grab something delicious and settle in. It’s Hair Biz time!
Kym Krey Editor kym@mochapublishing.com.au
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INTERNATIONAL PROFILE
CHRISTOPHER DOVE & JOHN SIMPSON
Partners in creativity and life, Christopher and John have over 50 combined years of industry experience. Individually they have achieved global recognition, awards and accolades for their body of work in education, for major color manufacturers and also print, television and film.
“Forever Fur ” is an editorial which support our CoCre8 Education and our CoCre8 Styling Tools. Our hair color programs, haircutting and finishing series takes stylists on a journey to find simplicity in creativity. In Global Ambassador and Castellano Artistic extraordinary journey, we spoke to HAIR- Christopher Dove & John Simpson as CoCre8 , Make Up- Lysette PHOTO- Ken Matthews, FASHIONDirector roles they have inspired Christopher and John recently and were CoCre8 thousands
of
stylists around the world, facilitating from major stages to intimate gatherings but always leaving audiences craving for more. Together they have now launched their education brand, CoCre8, to convey their message of inspiration and skilled discipline through technique and love of their craft.
CoCre8 is an education brand like no other. It’s intense, it’s informative, it’s raw and it’s real! It’s education which drives you to generate profit through inspiration, taking you on an educational journey to enhance your thought process and enlighten your approach to hair as a craft and art form. Curious to more about 10
Hair Biz Year 10 Issue 5
hear their
both inspired and impressed by their sheer passion for what they do.
YOU BOTH HAVE AN INCREDIBLE HISTORY WITH CREATIVE WORK, AMBASSADOR ROLES AND BUILDING YOUR SALON BUSINESSES. HOW DID YOU ORIGINALLY COME TO WORK TOGETHER? C&J: Throughout our individual careers,
we were indirectly familiar with each other but nothing more than a nod or hello in passing. Through the years, there a few quirky comments at random times, but it was in August of 2014 that we were in the same place at the same time- on individual holidays! We met for a drink and then spent the day chatting and over the next few months, became a couple. 1 year later in the same place we met, we were married. · Working together was not a “master plan” though personally together is love, professionally together is powerful!
IN TERMS OF WORKING WELL TOGETHER, DO YOU HAVE SIMILAR PERSONALITY STYLES OR ARE YOU QUITE DIFFERENT? C&J: The balance of us individually,
reflective color melt canvas. r. No two heads are the same, are as a crystal. This collection s from others. Simplicity and
create the energy of us collaboratively. Both of us have very strong opinions and working styles. The similarity is that we have learned to meet in the middle as we know neither of our ways is the best way. Neither of us has to be a “Lead” or a “Support”. Christopher’s passion for our fashion design and styling, model fittings and “inspiration” sets at shows and shoots is what he lives for, while John is into the visuals, technical grids and placement graphics, creating the run-of-show as text. Both of us have input on the other’s creations, though as we CoCre8 together, we create one message.
HAVE YOU BOTH ALWAYS BEEN VERY DETERMINED AND DRIVEN REGARDING CAREER PROGRESSION? J&C: For both of us,
determination is key, but I do believe determination and arrogance have always been confused. If you take the raw authenticity of self-growth and being brave enough to fail as well as bring even more to the industry, you never become arrogant. It has been about hard work, discipline and the FUN of what we have chosen to do. We never get “hung up” on ego- if you have an opportunity, run with it full-force, though be aware not to get tripped up in your own head. Keep your eyes open for opportunity, if it feels right for you, go for it! Don’t just let it drift away and don’t be afraid to embrace change.
YOU’VE EACH BEEN HEAVILY INVOLVED IN PRODUCT TESTING FOR VARIOUS BRANDS. WHAT WAS INTERESTING ABOUT THIS EXPERIENCE FOR BOTH OF YOU?
J&C: Being asked to be a portion of, or a lead on
product development is such a flattering honour. To create the new “trend” based shades is fun, though to develop new hair colour and styling tools for the industry is worth every minute you spend. When creating a new product, the goal is in conquering the challenges stylists encounter daily; allowing the stylist and the client wearing it, something fresh, conquered and spectacular.
CHRISTOPHER, HOW DID YOU COME TO BE GLOBAL AMBASSADOR AND CREATIVE DIRECTOR WITH WELLA PROFESSIONAL? C: Over 20 years ago, I was honoured to win a
prestigious British Hairdressing Award and was asked by Kadus to tour throughout Great Britain. It turns out this tour was an audition and being watched carefully by Kadus’s Big Sister, Wella. They were impressed by the show’s vibe which was different to what was going on at the time. The shows had, style, sophistication and an energy which had audiences leaping to their feet with every performance. It was mind-blowing, it was honest, it was me doing what I love. A European tour followed, then a world tour and this was the beginning of the Dove name. After moving from the UK to the United States, I was offered an opportunity I could not refuse. Wella was in its infancy in the USA and I would be an integral part of expanding and exposing the Wella name as Creative Director and then Global Ambassador. It’s humbling to me to hear from many stylists that these programs developed the way they think and approach their art of hairdressing.
THE GLOBAL TREND VISION INITIATIVE WAS ALSO PART OF YOUR PORTFOLIO. TELL US ABOUT THAT ROLE AND IN PARTICULAR, THE OPPORTUNITY TO MENTOR AND JUDGE TO THE WINNING ENTRANTS. C: Being invited to be a part of the Global
Team to create the original Trend Visions was rewarding as it set precedence for what it evolved to and still is today. To be a mentor for competitors is so exciting, pushing their talents and creative discipline. To see their “light bulb” go off at how you take the competitor into a new idea of being fearless in their design, as the winner from their country steps into the global competition arena. The diversity of each country’s work can also be very inspiring.
JOHN, AS LEAD ARTISTIC DIRECTOR AND GLOBAL MASTER FOR KAO, YOU DEVELOPED AND TRAINED THE ARTIST TEAM AND SHOW TRAVEL TEAM TO BE TOP PRESENTERS. THAT SOUNDS INCREDIBLY REWARDING. TELL US ABOUT THAT. J: I love to help another find their voice, their
position and to capture all possible opportunities. Presenting from stage seems fun and magical (which it is) though it is completely different to delivering salon education or a workshop or even an academy event. Presenting to hundreds cont’d over page
cont’d from page 11
or thousands is intimidating, then add the timing of models, body positioning, speaking clearly to deliver your message without making it too “wordy”. It takes discipline, plus you must be quick on your feet if there is error and you must make sure the audience has enjoyed the show as well as gained knowledge. The proud moment on their faces, seeing their collection come to life in every way is a feeling that is completely gratifying. To see their growth as artists now, again makes me smile from ear to ear.
in the neutral with styling as styling is what shows everything off and can make or break your look. We have created 6 interchangeable irons with 1 handle in a small carrying case. The technology, the hair’s finish is mind blowing. We strive to offer perfection, so our CoCre8 Iron Set needed to be the at the same performance level.
“Working together was not a “master plan” though personally together is love, professionally together is powerful!”
YOU’VE ALSO BEEN DOING SOME WORK RECENTLY WITH THE GORGEOUS EDEN SASSOON? C&J: Both of us have had a
long friendship with Ms. Eden Sassoon. Her beauty is both outside and within. Her belief of true love, passion and raw self is for us as a couple, truly heartfelt with her. Eden’s friendship is one we cherish both professionally and personally. She has used her industry platform and has created her noted charity Beauty Gives Back which helps to build wells and create fresh water supply in Africa. By gathering all of her industry friends, to come together all over the North American market, share a day of education without brands, it has aided her in aided multiple fresh water wells. We believe in her love story and she believes in ours. ·
LAST YEAR, YOU LAUNCHED COCRE8 AS AN INDEPENDENT EDUCATION PLATFORM INITIATIVE ALONG WITH TOOLS. WHAT PROMPTED YOUHAIRTO Christopher Dove & John Simpson CREATE AND LAUNCH THIS NEW Make Up-IF Lysette Castellanos PLATFORM? YOU COULD BOTH LEAVE J: CoCre8’s inception is based on love. As we THE INDUSTRY AT SOME POINT PHOTOKen Matthews decided to harness our experience, wisdom and HAVING ACHIEVED ONE GOAL vision together, we gathered everything we OR LEGACY, WHAT WOULD FASHIONTHAT - CoCre8 have offered for brands throughout our career BE? and unite them into raw, authentic education. J: I feel that I have been given back as much We can CoCre8 with brands by creating educational systems and collections which will inspire salons to engage with their business. We can CoCre8 with salons by offering a deeper connection to their team with a shared vision of artistic and technical excellence. Our ‘classic with a twist’ hairdressing methods are designed for the real world, and used in the real world. ·
HOW DID YOU CHOOSE THE NAME, COCRE8? C&J: Our brand name came from us simply
doing photo shoots together and using the hashtag #cocreate. The “8” in CoCre8 is an actual combination of our 4 initials CDJS, when combined together it creates an infinity sign, mimicking the number 8. We liked it, evolved, trade-marked and then patented CoCre8.
AND YOU’VE ALSO DESIGNED COCRE8 TOOLS? C&J: The thought of creating a signature tool
has been in our mind for quite some time. When we became a business, we decided that instead of creating a scissor or colour board, we’d meet 12
Hair Biz Year 10 Issue 5
as I have put in. I hope to have taught balance between a stylist’s technical and creative side so they have the tools to embrace change, but understand why you are doing what you do. C: The “knowing” that you have connected, changed and touched so many in the industry and see the result of what they have achieved. To have had the responses that ‘because I took this class with you .....’ or ‘you have taught me so much that.....,’ or ‘you inspired me to....’ is the highest achievement. As humans, you don’t always comprehend and realize what a huge part in someone’s shift we can be. It may seem small to one, but can be something huge to someone else.
“Melted Crystals” is a CoCr The prism like and unique co so why color them as such. T is supported by our CoCre8 t hair color theory that will cha
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10 Minutes with
MICHELLE ANTHONY
Michelle Anthony is a seasoned industry professional. Current Chairperson and Artistic Director of HBIA, she is a former AHFA Victorian Hairdresser of the Year and winner of L’Oreal Colour Trophy and American Crew national awards. She’s coordinated and participated in more hair shows, competitions, seminars and fashion weeks than most would fit in to their entire career, yet she’s not ready to hang up her scissors just yet! After 30 years in business, Michelle recently sold her beloved John Anthony salon in Melbourne to focus on session styling opportunities and… yet another great adventure. 14
Hair Biz Year 10 Issue 5
Hair Biz Editor, Kym Krey, spent 10 minutes with Michelle Anthony to hear all about her story.
TELL US WHAT YOU DO IN THE INDUSTRY TODAY
Besides seeing my VIP clients twice per week in a friend’s salon, my passion for creating and doing all things hairy is in my blood. I have continued to run hairdressing competitions in Melbourne and work as a session stylist for various events.
WHAT WAS LIFE LIKE, GROWING UP FOR YOU?
Growing up was a real blast. I am very family orientated and love them to the moon and back. As one of five kids with European parents, everybody always had something to say. My parents’ beliefs, strengths and love carry me to this day. We lost our youngest brother to suicide at 22, which changed our world to the very core. It
brought us ever closer and family IS everything at all cost.
HOW DID YOU FIRST GET INVOLVED IN THE HAIR INDUSTRY?
My mother influenced me to get a Saturday morning job at a local Brighton salon at the tender age of 13 whilst still at school. After a few years I started my apprenticeship at another bayside salon. My first boss, Mr. Hugo Testa, was extremely forward thinking. We were even back then, doing creative photo shoots after hours and I sometimes ended up as one of his models. He lived in the back of his salon and often slept in, so I was required to attend to his morning clients. Talk about learning the fast way, which I loved because it taught me to push my boundaries as a young apprentice. My only option was to “just do it!”
YOU JUST RECENTLY SOLD YOUR SALON TO STAFF MEMBERS AFTER 30 YEARS. THAT’S AN INCREDIBLY LONG TIME. HOW DID YOU FEEL THE DAY AFTER SALE DAY?
Totally gutted at first. Like a part of my body was missing. But then totally excited to start a new chapter in my life, free at last to be able to think beyond the same four walls, reinventing myself with ideas pouring out of every inch of my soul. The problem was too many ideas and I had to contain myself due to lack of sleep. My mind is in overdrive most of the time.
“There is never, ever a dull moment; you just have to grasp it by the balls, seize the moment and run with it.” HOW DID YOU GET YOUR FIRST OPPORTUNITY IN SESSION STYLING?
In the early years, I was in the L’Oreal artistic team and that’s how I created my own vibe, identity and style. Hence opportunities presented themselves from all over and that’s why I love hairdressing. There is never, ever a dull moment; you just have to grasp it by the balls, seize the moment and run with it.
YOU ARE WORKING ON A NEW PROJECT AT THE MOMENT. CAN YOU GIVE US ANY DETAILS AROUND THAT YET?
This is TOP SECRET! However, my new exciting project partner in crime is Anthony WynneHoelscher. It’s going to be a totally cool two-
day event. It will be skill based and 100% hairdressing where we will be “reclaiming our craft”. The buzz is already hitting the hairdressing streets and will be launched in Sydney early next year. Stay tuned, it will be big!
WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?
Firstly, getting over major anxiety and panic attacks, growing and learning from it. What doesn’t kill you, makes you stronger. Secondly, winning the National L’Oreal Colour Trophy in 2006 and having my entire team up on stage with me, including my photographer and makeup artist, because without teamwork and their support you have nothing. Thirdly, hosting hairdressing events Australia wide (huge grin moments) because of all the creative young souls I have met. They seriously inspire me to want to live to 120, wrinkles and all, just to see the next chapter in hairdressing.
IF YOU WEREN’T DOING WHAT YOU DO NOW, WHAT ELSE COULD YOU IMAGINE DOING?
Nothing. I have thought about that question thousands of times. Oh there is one thing; to save all animals from torture and cruelty with the exception of spiders- I don’t like spiders.
WHAT’S THE CRAZIEST, FUNNIEST OR MOST UNUSUAL THING THAT’S EVER HAPPENED IN THE SALON?
Well we did have one or two Poltergeist moments in the salon. The team will vouch that the shampoo bottles at the basin moved across the entire basin area on their own. Around the same few days, a large framed photo fell off the office desk without so much as touching or moving any of the items in its path. There were more so we eventually engaged a local priest to bless the salon.
WHAT MAKES YOU LAUGH?
Tom Donato of Xiang Hair and his witty jokes. He’s one funny bastard.
WHAT’S YOUR GREATEST FEAR?
War and its senseless destruction of this beautiful planet we call home.
AND YOUR GREATEST INDULGENCE?
Eat, Pray, Love!
WHAT’S SOMETHING INTERESTING OR QUIRKY WE MIGHT NOT KNOW ABOUT YOU?
Whilst at the Chateau Marmont because of winning the National American Crew Faceoff competition (prior to meeting my husband), I locked lips with the ever-sexy Robbie Williams. Say no more!
WHAT ELSE IS ON YOUR BUCKET LIST?
Learning to cook in Italy (no seriously, my husband does most of it); winning a poker tournament in Vegas and opening a hairdressing retirement village in an exotic location, where all of my friends in the industry that I truly love could come and live to grow old together. We’d all have great hair of course!
WHAT IS YOUR FAVOURITE QUOTE OR PIECE OF ADVICE?
Stay strong; Love more; Never hate; keep moving.
IF YOU COULD INVITE 4 PEOPLE, LIVING OR PASSED, TO A DINNER PARTY AT YOUR PLACE, WHO WOULD YOU INVITE AND WHY?
• Marilyn Monroe - because diamonds are a girl’s best friend. If I were ever to turn gay it would have been for her. • Jesus Christ - would love to hear his story first hand…bless • David Bowie - because we can be heroes. Love the quote and the song. • David Wieselmann - who has always helped me reinvent myself and is a huge inspiration to me. (And I have to have my husband because he saw the list……) Hair Biz Year 10 Issue 5
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BRITISH HAIRDRESSING AWARDS ANNOUNCE THE VERY BEST OF BRITISH For four decades, the British Hairdressing Awards sponsored by Schwarzkopf Professional has been raising the bar and the profile of the talented, brightest lights in the booming industry that is hairdressing. To be a finalist is quite something; it takes a stand-out salon, a phenomenal creative talent and commitment to reach these final stages. The top hairdressers for 2016 have been named, from regional to specialist categories including colour, afro and men’s; it’s the definitive list of who’s hot in hairdressing right now! The winners will be announced at the prestigious ceremony on the 28th November 2016 at the Grosvenor House Hotel, a J W Marriott Hotel in London’s prestigious Park Lane.
Hair by Sam Rizzo | Photographer: Glen Krohn | Make up Artist: Gemma Elaine | Stylist: Sarah Birchley
ELEVEN AUSTRALIA RAISES $43,335 IN A DAY OF STYLE AND SUPPORT FOR HAGAR
IND US TRY NEWS
Over thirty hair salons across Australia opened their doors Sunday 31 July with all staff donating their time to cut and style as many customers as they could sit in their chairs, raising a staggering $43,335 for not-for profit organisation Hagar.Now in its fourth consecutive year, the annual Style for Life Day event is a joint-initiative between Eleven. Australia and Hagar to support the fight to end slavery and help transform the lives of women and children who have survived severe human rights abuse in Cambodia, Afghanistan and Vietnam. This incredible event helps provide specialist trauma counselling, intensive education programs and career training opportunities that these women and children would otherwise not have the chance to receive. By providing a skill such as hairdressing, women are given a sense of empowerment, independence and a second chance at life. www.elevenaustralia.com
NEW HAIRHOUSE WAREHOUSE CONCEPT STORE AT PACIFIC WERRIBEE. The fresh new face of Pacific Werribee is the ideal home for the Hairhouse Warehouse family’s latest addition – and it’s a store with a difference. The brand new Hairhouse Warehouse offers a glimpse into the brand’s future, with a new concept that will revolutionise the way in which customers interact with products. Pacific Werribee has been undergoing a massive redevelopment since early 2014, designed to cement the centre’s position as the leading shopping destination of Melbourne’s west. Franchisees Gerhard Herzig and Duane Merchart saw the centre’s redevelopment as an opportunity to roll their two existing Hairhouse Warehouse stores into one concept store. Hairhouse Warehouse is expanding right across Australia and is on the lookout for new franchisees.
INDIGENOUS WOMEN MODEL IN WINNING COLLECTION BY W.A. HAIRDRESSER OF THE YEAR Newly crowned 2016 Hair Expo Western Australian Hairdresser of the Year, Simone Lee, won the inaugural award with a hair fashion collection portraying the beauty and worth of Aboriginal women sourced from throughout Western Australia. As a mentor of fashion consultancy, Fashion Advocates’ Aboriginal Girls Leadership Program, Simone created heroine warrior themed hairstyles including braids, cutting, colouring and styling. Simone explained that the winning photographic collection, called Genesis, was created with the aim on inspiring and empowering these women, as well as women globally. PHOTO CREDITS Creative Design and Direction - Simone Lee Creative Photography I Elsa Jean - Norvek Studios Editing and Grading - Gillian and Peter Radford - Norvek Studios Models - Aeisha Blurton, Narelle Robinson, Tianna Colbung, La-Toya Phillips, Nikeeta Robinson Aboriginal liaison and stylisation coordinator - Cara Taylor Hair - Simone Lee Make Up - Nikki Burnell
SALON MARKETING 101 Salon Marketing 101 provides a complete and fundamental guide for salon owners on how to raise the profile of their brand and attract new customers through PR, marketing and social media. The 200-page program goes through, step by step processes and checklists for a wide spectrum of strategies including press releases, dealing with media, consistent branding, social media for business, optimising websites and more, to help salon owners implement a successful media and marketing strategy for their business. Salon Marketing 101 also contains examples of media pitches, releases, story ideas, links to other useful sites and reading material, 1 x 60 minute or 2 x 30 minute consultations with owner, Jenny Burns, to get the ball rolling and help develop concepts specific to your own individual business. www.salonmarketing101.com.au
PURE HAIR FOOD ANNOUNCE JENNY KIM AS BRAND AMBASSADOR Editorial stylist Jenny Kim was recently announced as the new Brand Ambassador for Pure Hair Food. Jenny has an outstanding career as a hair stylist, working extensively in the fields of editorial, advertising, and runway shows. Beginning her career in the USA, Kim has made Sydney her base since 2011. Regularly styling for London, Milan, New York, and Sydney runway shows, her intelligent and imaginative approach to editorial image-making can be found in magazines worldwide. Her ethos of working with cruelty-free styling ranges is a perfect fit for the Pure Hair Food brand. www.purehairfood.com.au
SCHWARZKOPF PROFESSIONAL PARTNERS WITH VIRGIN AUSTRALIA Schwarzkopf Professional is proud to announce their partnership with Virgin Australia to assist with ongoing staff styling and grooming. As part of a focus by Virgin Australia on styling for cabin and ground crew members, Schwarzkopf Professional will work with the brand to assist in style creation, tutorials, and ongoing styling assistance. Schwarzkopf Professional stylists conducted a two-week pop up program across Virgin Australia staff lounges nationally and will be responsible for ongoing sharing of knowledge and tips for staff. Virgin Australia cabin crew attended the Schwarzkopf Professional stand over the 2016 Hair Expo weekend to film how-to videos with SKP stylists, which will be used across the Virgin staff website. The partnership also creates an opportunity for Schwarzkopf Professional PH Club Members to be recognized as the preferred salons for Virgin Australia staff across the country, providing a VIP offering to employees of the airline brand. www.schwarzkopf.com.au Hair Biz Year 10 Issue 5
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AUSTRALIAN BUSINESS CONFIDENCE JUMPS TO HIGHEST LEVEL IN OVER FIVE YEARS
Business confidence now sits at the highest level in more than five years among Australia’s small and medium businesses, according to the latest Sensis Business Index survey. Sensis Chief Executive Officer, John Allan said that whilst sales and employment improved and prices remained positive, wages and profitability went backwards this quarter. This indicates that confidence is instead being driven by perceptions that the overall economic environment is improving and businesses continue to feel particularly positive about their own specific business strengths. “Perceptions of the economy have been negative for some time, and while they remain negative, they have improved to the best level we’ve seen in two years,” said Mr Allan. www.sensis.com.au/SBI.
BIG TOWEL COMPANY EXPANDS TO THE USA AND CANADA Six years after introducing environmentally friendly towels to the Australian hair and beauty industry, Aussie owned Big Towel Company, headed by world acclaimed long hair artist, Sharon Blain, has announced its expansion into the US market. Recognised as a world leader, Australia’s favourite disposable towels have hit US and Canadian shores and are fast becoming accepted by environmentally conscious salons as the towels of the future. Big Towel Company has now established a warehouse and distribution centre based in Los Angeles. www.bigtowelcompany.com
ghd RAISES $18,000,000 SO FAR FOR BREAST CANCER CHARITY This season ghd cult styling products have had an electric pink makeover in collaboration with the National Breast Cancer Foundation to support their valuable work in breast cancer research. The annual ghd pink limited editions have raised $18 million so far to support breast cancer charities across the globe, $4 million of which has been for the National Breast Cancer Foundation in Australia. With the goal set as $20,000,000, the campaign is on to generate much-needed funds with varying amounts from each styling tool donate to breast cancer charities. www.ghdhair.com/au
MEGAN YABSLEY PRESENTS AT IAT WORLD TRICHOLOGY CONFERENCE Megan Yabsley, trichologist and president of the International Association of Trichologists (IAT) since 2011, will be presenting a session at the IAT World Trichology conference running on the 16th and 17th October. Megan will be showcasing the new release for the De Lorenzo Tricho Range. After commencing her hairdressing career in 1988, Megan joined the Research and Development team at De Lorenzo in 2001 as a Product Evaluator. After spending valuable time working with Sales and Marketing teams, Megan was promoted to National Education Manager in 2008. Derived from a passion for the Hairdressing Industry, Education and empowerment for Hairdressers in the skilled workforce, Megan strives to aid hairdressers and Trichologists alike in being the very best they can be. www.delorenzo.com.au
THE
BENCHMARK
OF
BUSINESS
EXCELLENCE
2017 AUSTRALIAN HAIR INDUSTRY AWARDS
ENTRY DEADLINE 16th December 2016 FINALISTS ANNOUNCED 6th February 2017 AHIA GALA DINNER 26th March 2017
ENTRY FORM IS NOW AVAILABLE TO DOWNLOAD www.australianhairindustryawards.com.au CATEGORIES Australian Salon Business of the Year (Awarded to the Best of the State Winners) Individual State Salon Business’ of the Year | Salon Business Newcomer of the Year Franchised Salon of the Year | Best Barber Business of the Year Customer Care Award | Marketing Award | Best Salon Design | Best Salon Team Business Service of the Year | Best In Salon Training Award Business Director/Owner of the Year | Salon Manager/Coordinator of the Year State and National Wholesaler of the Year | HALL OF FAME (nominated) Vidal Sassoon Humanitarian Awards (nominated)
NEW CATEGORIES Best Salon Stylist of the Year | Best Junior/Apprentice of the Year
ALICE LU ANNOUNCED FINALIST IN ALTER EGO ITALY’S COLOR & CREATIVE CHALLENGE 2016 Alter Ego Italy has announced its top five worldwide finalists for the coveted Color & Creative Challenge 2016. Australian stylist, Alice Lu from Brisbane’s Twisted Desire has made this prestigious list and will be flown to Barcelona, Spain to compete onstage against the other four finalists from Italy, USA and Nicaragua in October 2016. Five international finalists will have the opportunity to showcase their creativity and technical ability in colour and styling to win this coveted award with the winner announced October 23rd 2016. www.alteregoitaly.com
Congratulations to Sydney TAFE’s Donna Colombini for taking out this year’s Southern and South Western region 2016 NSW Training Awards VET Trainer and Teacher of the Year. The winner was selected from teachers of all fields in the VET sector from both TAFE and private RTOs. Donna now proceeds to the next round of judging which will eventuate in a national winner being named. Donna’s experience spans over 36 years, initially as a hairdresser and for the last 16 years as a TAFE teacher. She is a committed teacher and mentor to her teaching team and students and is continually striving for innovation and quality. sydneytafe.edu.au
NEW SALON SOFTWARE OFFERING Welcome to the MORE FREEDOM AND next generation CONTROL FOR SALONS
ull pg Ad A4.qxp_Neko A4 ad 22/07/2016 4:30 pm Page 3
Introducing Neko – a dynamic new player to the salon software market that’s offering a new choice for salons looking for greater freedom and control over the way they manage their business. Neko is a web-based alternative that stores a salon’s entire range of management tools in one secure location. Fast, practical and easyto-use, Neko allows salon operators to take greater control of their business, reduce no shows, retain loyal customers and make their Get Neko salons thrive! Now Plus, as it is cloud-based, salon operators have the freedom to work anywhere, at any time, by simply connecting to their laptop, smartphone or tablet. Based on the belief that all salons deserve a fast, simple and affordable salon management solution, Neko is also the only product on the market to offer 5 Reasons Love Nekofree” concept. This means soloists with less than 100 clients and 150 products, can a You’ll “forever w Fast to set up & simple to use w No sign up fees or Neko lock in contracts access for free. Forever. Plus, there’ll never be any contracts or subscription fees with w Access it anywhere, anytime – on any device w Forever Free plan available Neko. www.getneko.com w Proudly Australian owned Other features include a 24/7 booking system, client cards, automated booking reminders, targeted marketing promotions and real-time reporting. Neko was officially launched at the second annual Brisbane Hair and Beauty Expo in July. Getting started is simple with Neko currently offering an obligation free, 30-day trial. For more information or to start you free trial visit www.getneko.com 20
Hair Biz Year 10 Issue 5
Hair by Sam Rizzo | Photographer: Glen Krohn | Make up Artist: Gemma Elaine | Stylist: Sarah Birchley
SYDNEY TAFE HAIRDRESSING TEACHER WINS VET TEACHER TRAINER OF YEAR
P R O F E S S I O N A L
New Colours Coming Soon
COVER STORY
THE COLOUR OF TODAY
JEVAL ITALY COLOUR
In today’s environmentally conscious age, Jeval Italy Hair Colour is one of the few brands to place a special focus on blending technology with ecology. It is the result of research placing absolute respect for hair and the environment at the top of the list.
NOURISHING VEGETABLE LIPOSOMES & PROTECTIVE VITAMIN D-PANTHENOL
Jeval Italy Hair Colour offers an extensive range of colours with nourishing vegetable liposomes in a natural botanical plant base. Protective Vitamin D-Panthenol B5 Liposomes protect the hair fibre increasing the hairs elasticity. There are more than six vegetable liposomes in the Jeval Italy Hair Colour formulation: Burdock liposome to dermo purify Hypericum liposome to stimulate Echinacea liposome to emolliate Marine Oak liposome to soften Ginseng liposome to tone Lime liposome to refresh
LOW AMMONIA FORMULATION
Jeval Italy Hair Colour contains an average of only 1% ammonia to reduce sensitisation to the scalp and skin ensuring better colour deposition and durability, leaving the hair in better condition and no scalp tingling! 22
Hair Biz Year 10 Issue 5
PERFECT COLOUR UNIFORMITY & 100% GREY COVERAGE
The formulation of Jeval Italy Hair Colour has the correct balance between ammonium hydroxide and the molecular weight of the colour pigments, providing superior colour absorption and 100% grey coverage.
EASY TO PREPARE & APPLY
To ensure a smooth consistency, Jeval Italy Hair Colour is made from a ratio of two parts oil to one part water. This is beneficial for use in the Australian environment as the smaller molecular weight colour pigments penetrate deeper into the cortex of the hair, thereby minimising colour fade. Jeval is today’s colour, made up of light and contrasts. Fashion is Fearless!
WE’RE SO THRILLED TO INTRODUCE YOU TO OUR JEVAL FASHION SERIES.
It is an exceptional part of the Jeval range. Nature through its magic becomes and
accessory of fashion & beauty. The 7 nuances have been inspired by 7 specific stones from 7 different places rich in mystery from around the world. These 7 shades are unique expressions of colour, style, glamour and creativity.They have been formulated for success and the daily challenges and changes in a market that is dynamic and demanding! The range provides amazing artistic freedom and allows stylists to create outside the box with endless colour possibilities. Perfect for Balayage or something new!
Jeval Italy Hair Colour Ph: 02 9882 3100 Website jeval.com.au Email info@jeval.com.au
DISCOVER A WHOLE NEW SPECTRUM OF BRILLIANT COLOUR!
SULPHATE FREE & PARABEN FREE / AUSTRALIAN MADE & OWNED / info@nakhair.com.au / enquiries +61 7 3899 9133 NAKHAIR.COM.AU / NAKHAIR / @NAKHAIR
K P O KLAUS PETER OCHS Proclaimed “The Best of the Best”, as one of the best 6 hair designers in the world by Estetica Design Magazine, Klaus Peter Ochs is a visionary of beauty. Belonging to an elite circle of trend setters in the international fashion and beauty industry, KpO has presented in over 80 countries around the world and continues to release award-winning collections to international acclaim. His shows are attended by thousands who reward him with standing ovations.
As President of Intercoiffure Mondial for 10 years, he has established the association in more than 56 countries, with membership swelling to over 3000 salons globally. Today, his logo adorns 20 salons in the Frankfurt area, having built his business (founded in 1920) into one of the most renowned beauty companies worldwide.
the Grand Trophee de la Presse award from the International journalists of the AIPP.
Awarded the “World Master of Art and Craft”, “Icon & Leader of HairBrasil” and Intercoiffure Germany’s “Personal Achievement Award”, there isn’t much that this most iconic of hair superstars has not achieved.
HairBiz Editor, Kym Krey spoke with the legendary Klaus Peter Ochs.
In 2008, he opened his most exclusive salon in Frankfurt, the ‘New York Color Lounge’; a very private and discreet salon favored by VIPs, TV personalities, News Anchors and High Flyers from all over. 2010 saw his kpOchs educational facility awarded ‘Best World Academy’ and also the opening of the world-first Wella Professional Flagship Salon. In 2011, he published his first digital collection: kpOchs Beautytouch with the goal of releasing images and videos to the hair community faster than ever, winning 24
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kpO is a passionate campaigner for beauty, a defender of craftsmanship and a master of wonderful productions. His instinct for fashion is unmistakable and his imagination, pure gift.
HOW DID YOU ORIGINALLY BECOME INVOLVED IN THE HAIR AND BEAUTY INDUSTRY?
I grew up in a family of hairdressers. Our family business was founded 1920 by my grandfather in Frankfurt am Main/Germany.
WHAT DO YOU THINK HAS KEPT YOU AT THE TOP OF THE HAIRDRESSING INDUSTRY GLOBALLY FOR SO LONG?
This question makes me very proud. It shows that I have taken the right path in my career. The love for my profession shaped my thirst for information about lifestyle and everything related to fashion and beauty. I have used all this information to improve our business with new ideas.
WHAT WOULD BE THE MOST CHALLENGING THING YOU FACED IN BUSINESS OR IN YOUR CAREER? Everyday there are business challenges in our profession. My biggest challenges were the opening of my salons in Los Angeles, in paris and the first Wella flagship salon in Frankfurt am Main.
“The love for my profession shaped my thirst for information about lifestyle and everything related to fashion and beauty.” TELL US ABOUT THE HAIRDRESSING INDUSTRY IN YOUR EARLY YEARS AND HOW IT WAS DIFFERENT TO WHAT WE KNOW TODAY.
The hairdressing business is subject to two basic elements: 1. Artistic education on the highest levels (then and now). 2. The influences of the zeitgeist. Only with a first class education it is possible to accommodate to the changing mainstream influences of the zeitgeist and to be successful.
YOUR MOST RECENT COLLECTION, ARCTICA, HAS BEEN DESIGNED TO RAISE AWARENESS OF CLIMATE CHANGE. WHAT MOVED YOU TO CREATE SUCH A COLLECTION?
We only have one planet – our earthyou can find care in the creations of many designers throughout the world. I personally think that fashion should be a medium to reflect about our environment. The melting of icebergs and the lack of potable water are the biggest problems of our time.
FROM WHERE DO YOU USUALLY DRAW INSPIRATION FOR OUR COLLECTIONS?
Fashion was always inspired by zeitgeist, by lifestyle, by the movie and music world and by emerging inspirations of the avant-garde world. Out of these subjects you can develop a symbiosis mixed with your own creations. Quite logical.
YOUR BUSINESS EMPIRE OF OVER 20 SALONS IN 36 YEARS HAS EVOLVED ALONG THE WAY. HOW YOU HAVE ADAPTED YOUR BUSINESS TO SUIT CHANGING NEEDS OF SALON CLIENTS.
Since many years our business model is characterized by the highest quality. The education of our employees is essential. For example, 80% of our female clients get hair color and our client service must be permanently improved. Improvement is a continuous challenge for us.
WHAT HAVE YOU LEARNED ABOUT BUSINESS THROUGHOUT YOUR JOURNEY?
Every business man knows that there are ups and downs in business life. I have learned that after every downtrend there must follow an initiative of new activities.
WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER? Fortunately, I had success moments in every life section. From the winning of international championships to shows in over 80 countries of the world, the World Award winning 1995 in New York and my personal highlight the world presidency of Intercoiffure Mondial. All this is a great honor to me.
WHAT ADVICE WOULD YOU GIVE STYLISTS ASPIRING TO ACHIEVE EXCELLENCE AND BUILD PROFILE TODAY?
As mentioned before the basis of all creativity is an outstanding education. Subsequently the progress of each hairdresser is influenced by contacts to fashion leaders, traveling and the hunger for permanent selfimprovement.
IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?
That during my work time I could improve the social status and the appreciation of our profession worldwide.
INTERNATIONAL PROFILE
EN ROUTE HAIR & BEAUTYUK
En Route Hair & Beauty is an award winning salon based in the stunning Yorkshire village of Walton near Wakefield. Owner, Mel Tudor has over 30 years’ experience in the industry and boasts an incredible reputation for her education, stage work and stunning collection work. With 5 British Hairdressing Award titles under her belt as well as many Clynol Business and Creative Awards, she ticks all the boxes for creativity, passion and dedication. When word of not only Mel’s award success but also her salon’s incredible 97% client retention rate spread across the globe, we just had to find out more! Hair Biz Editor, Kym Krey, spoke to Mel Tudor recently.
WALK US THROUGH YOUR EARLY YEARS IN THE INDUSTRY AND HOW YOU GOT TO WHERE YOU ARE TODAY.
I trained at a local hairdressing college before working for an independent salon in a small town near where I lived. The owner of this salon was great- very old school and classic in her way of doing hair which taught me a lot about standards and how to run a business. My big break came when I went to work for Alan International in London which was an incredible experience. From then on I invested a lot of time working on my own skills and clientele, working freelance before 1997 when I opened En Route Hair and Beauty. All these experiences and opportunities along the way helped massively when I decided to open my own business. From that first independent salon to working for Alan International, I’ve learnt masses along the way. 26
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Customer service, creativity and education have always been the focus throughout my career and I’ve worked hard to keep that ethos at the forefront of my business today.
WAS BUSINESS OWNERSHIP ALWAYS A GOAL FOR YOU?
It has always been a goal for me. When I think about it, from 21 years old I’ve been self-employed. I think I’m a natural leader although I’ve not always found this easy! I’m a massive people pleaser and have a lot of pride in what I do – balancing these two things is always something I try to maintain!
TALK US THROUGH HOW YOU’VE MANAGED TO ACHIEVE AND MAINTAIN SUCH LOYALTY AND A 97% CLIENT RETENTION RATE.
I think one of the biggest reasons for our high retention rate is because we try and make sure our clients know and love every member of the team. Our clients get to know us as a family and are happy to see any one of us. Our style differs from stylist to stylist but we’re very standardised in terms of skill and knowledge which I think
makes a massive difference. I’m proud to say that my staff are very well trained so our standards are kept very high. Being the people pleaser that I am, I will always accommodate clients. No matter what the situation is, whether a client works late or their income levels have changed, we will do anything we can to make that client feel welcome and at ease. It’s more about how can we work to fit around the client, rather than them fitting around us! Our loyalty scheme also appeals to many of our clients and encourages them to return again and again. We’re an out of town salon in a small village with a friendly vibe. We’re a place that people come to enjoy themselves, relax and have a natter. Having said that, our clients know that we are successful in the industry and have a good reputation for winning awards, our stage work and our creativity. I’ve worked very hard to instil a relaxed, friendly atmosphere but to always deliver the very best hair.
WHAT DO YOU THINK MAKES YOU STAND OUT FROM OTHER SALONS IN YOUR AREA FROM YOUR CLIENTS’ PERSPECTIVE? We are very community focused, I make sure that everything that is happening in our local area, we are associated with. Every launch, event, ladies’ night and fundraiser opportunity, we get involved in!
WHAT IS IT THAT YOU MOST ENJOY ABOUT CREATING COLLECTIONS AND AWARD SUBMISSIONS?
I enjoy the challenge and showcasing what we can do. It puts us on the hairdressing map and up there with the ‘big boy’ salons – it just shows that you don’t have to be right in the middle of a town or city to be creative and successful!
TELL US MORE ABOUT THE COLOUR WITH HONOURS DEGREE PROGRAM AND HOW HIS HAS BENEFITED YOUR SALON.
The Schwarzkopf Professional Colour Masters degree was absolutely fantastic. It taught me everything there is to know
about colour, from the colour spectrum to colour chemistry and the psychology around colour. It’s been invaluable knowledge for us and our clients thank us for it!
TELL US HOW YOU’VE GROWN YOUR TEAM WHAT YOU SPECIFICALLY LOOK FOR WHEN EMPLOYING NEW TEAM MEMBERS.
It’s scary growing your business but I’ve found that maintaining a massive presence in the salon is extremely valuable. I work four days on the shop floor because I need to be a part of my own business. In new staff, I look for enthusiasm, passion and drive. I hire juniors who are open to learning and pushing themselves, and I’ll train them and help them to build their own busy column.
DOES HAVING A SALON MANAGER FREE YOU UP TO ALLOW YOU TO FOCUS ON YOUR CREATIVE WORK AND OTHER COMMITMENTS?
Yes, it does! Hiring a Salon Manager was the best thing I ever did! I resisted for such a long time and was definitely hesitant but it’s all about finding the right person. My salon manager Claire Timlin, is my absolute rock! We’re so in sync it’s scary. She’s already done what’s needed way ahead of me asking. Claire is also really helpful on a HR level. As I’ve mentioned before, I’m a people pleaser and she’s fantastic at noticing and anticipating where people may not be happy or if there are any issues. Luckily we have very few problems, which is possibly down to her incredible management of the team! cont’d over page
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If you’re a salon owner and still working on the shop floor, I would definitely recommend a manager. I still have a hold on the financial side and all the education and development to keep a handle on everything else.
IT TOOK 3 YEARS OF HAGGLING OVER PLANNING PERMISSION TO FINALLY TURN YOUR VISION FOR YOUR SALON INTO REALITY. WHAT DID YOU LEARN FROM THE EXPERIENCE?
I wanted to extend it from 5 to 12 stations which meant I needed to build a small extension. Residents of the village worried it would create too much traffic but I was adamant I would make it work – for myself and for the lovely people living in Walton. I ended up buying land for a car park which limited the congestion and gave my clients enough space to come and go without any problems. I learnt a lot. It was a huge leap but I knew I had to go for it for the sake of the business. You’ll always be met with challenges along the way but I stayed focused, kept my eye on the prize and made it work!
“I think I’m a natural leader although I’ve not always found this easy! I’m a massive people pleaser and have a lot of pride in what I do” WHAT WOULD YOU SAY IS YOUR PROUDEST ACHIEVEMENT SO FAR?
My proudest achievement to this day, is when I stand at the reception desk on a busy Saturday, look down my salon floor and think ‘wow! I did this!’. I’ve got an incredible team of people working around me and I’m so incredibly grateful for everything.
WHAT HAS BEEN THE MOST EXTRAORDINARY PLACE YOU’VE EDUCATED IN SO FAR & WHY?
I was lucky enough to go to India as part of Schwarzkopf Professional’s Shaping Futures initiative. It was one of the best opportunities I’ve ever had and I’d do it again 28
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in a heartbeat. I went as a volunteer to teach the art of hairdressing to young disadvantaged young adults so they could get a job and earn a living. Seeing their faces as the skills and knowledge sunk in was just incredible. I’m so thankful to have gone over there and I really hope to do it again in the future.
YOU ARE VERY INVOLVED WITH COMMUNITY ACTIVITIES, IN PARTICULAR, WORKING WITH UNEMPLOYED YOUTH. WHAT INSPIRED YOU TO GET INVOLVED IN THIS PROJECT?
I am very passionate about my community and love working with young people – this project was the perfect fit! I also noticed that there weren’t as many young people or apprentices starting out in hairdressing and it’s had such a massive impact on our industry. I was asked to be an enterprise advisor for my local region which felt like a great way to talk to young people and discuss the opportunities that are out there, not just in hairdressing but vocational occupations in general. I wanted to give them an understanding of the world of work and how many options 16-year old’s have!
WHAT OTHER GOALS ARE ON YOUR ‘TO DO’ LIST FOR THE FUTURE?
I’d absolutely love to win the British Hairdressing Awards and the British Hairdressing Business Awards. I’ve finalized for this year’s North Western Hairdresser of the Year so… fingers crossed! I’d also love to go back to India and do more work with Shaping Futures. Hair by: Melenie Tudor Photographer: John Rawson Make up: lan nguyen-grealis Clothes Styling: Jarad Green
HOT SHOTS TEAM 2017
AN AWARD EVENT EXCLUSIVE FOR
HAIRDRESSERS AGED 30 OR UNDER SPOTLIGHTING TALENT, CREATIVITY & UNRIVALLED PASSION! Entry Deadline 5pm Friday 16th December 2016 Finalists Announced 7th February 2017 Winners Announced at the AHIA’s 26th March 2017
New Rule: Only one category to be entered per person.
ENTRY F ORM N OW AVA I LAB LE W W W. A U S T R A L I A N H O T S H O T S . C O M . A U Presented by mocha publishing
VIVA VITALES! By Kym Krey
They’re the hair industry Super Couple who we’ve watched grow and succeed with absolute delight. Each incredibly talented in their own right, they’ve formed an unbeatable partnership, which has gone from strength to strength.
Releasing their new collection, I.Am.Me, Lisa and Emiliano Vitale tell us how they managed to pull the project together despite both being so sick they could barely stand and Lisa almost being taken off to hospital, all whilst prepping for London’s Alternative Hair Show! 30
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Having recently welcomed their daughter Arianna to the world, life has no doubt changed for these two and with Lisa’s maternity leave almost done, the question of how life and business will look from here on comes to mind. What will continue, what will need to change and have their goals altered as a result of their
gorgeous new addition to the family? We couldn’t wait to find out. HairBiz editor Kym Krey spoke to the Vitale’s recently to hear their thoughts on live, love and their business after baby.
YOU RECENTLY COMPLETED A FABULOUS NEW UK COLLECTION. TELL US ABOUT HOW YOU PUT THAT TOGETHER.
The last five years we have presented at the Alternative Hair Show so we take advantage of this by always shooting something over there. Our photographer, Paul Scala, is based in London so it’s a natural thing for us. In terms of coordination it’s super easy for us as we have built a wonderful network in London. All our European shows are cast out of the UK so we have everything there. The collection was always to be a “Commercial Cut” collection to celebrate the individual. All the shapes are about suitability, wearability and needed to be translatable to the everyday woman. In the past, our collections have always been very progressive and pushing those boundaries on a more creative level, so to finally do something that relates to our clients was really exciting for us.
DESCRIBE FOR US THE EXPERIENCE OF WORKING TOGETHER ON YOUR FIRST COLLECTION AS HUSBAND AND WIFE.
It’s always been amazing working together and something we have always enjoyed. However, this was super special as we were newly married, Lisa was pregnant, and we felt really excited about shooting something so real; real haircuts for real women.
HAS WORKING TOGETHER ALWAYS COME COMPLETELY NATURALLY OR WAS IT SOMETHING YOU’VE BEEN QUITE DELIBERATE ABOUT ACHIEVING? LISA: Haha no! We are polar opposites and there is always more that we disagree on than we agree on! But ultimately that makes us push each other until we agree or compromise. This also helps us to bring out the best in each other and not settle for anything less. EMILIANO:
It happened once working for a company here in Oz. We fought so much we swore we would never work together again. Then we did the show and it was pure magic!! After that show we were lying in bed and decided that everything to do with hair and makeup Lisa had the final say and anything with production I had the final say. We still discuss and workshop everything together, however if we cannot agree, we each have our area where we have that final say.
ON THE SUBJECT OF COLLABORATION, ANY ADVICE FOR OTHER COUPLES WHO ALSO WORK TOGETHER? LISA: We give each other responsibilities. As
Emiliano said, he has the final say on production and I have the final say on the total look. This is also how we work on all of our shows and photo shoots.
EMILIANO: Stay true to who you are, don’t hold back and don’t apologise for what
you believe in. It is hard sometimes, in our case especially as we are SOOO different in everything we do, however ultimately it comes down to respecting our individual ideas and instincts.
TELL US ABOUT I.AM.ME
I.Am.Me is about celebrating the individual with REAL HAIRCUTS. It is about Wearable, Translatable and Commercial hair. We derived our inspiration from real people. We wanted to highlight the value of fundamental hairdressing skills - to both the hairdresser and the consumer. We wanted something classic yet relevant; a collection with solid technique which we can use for educational purposes, especially our fundamentals course. The photography was a collaboration with Paul, our photographer and Jonathan, our stylist; we were testing all different lighting techniques and something really stood out which Lisa spotted. Everyone missed it except Lisa and we had our lighting! Plus, the covered eye of I-D Magazine was also a major influence in the style of photography.
I BELIEVE THERE’S QUITE A STORY AS TO HOW I.AM.ME CAME ABOUT, WITH LISA BEING QUITE ILL AND PREGNANT WITH ARIANNA AND EMILIANO ALSO ILL, ALL WHILST PREPPING FOR THE AHS? LISA: Yes, that week in London was probably
the most difficult working week we have ever experienced! I was almost hospitalised while we were over there. I was extremely sick, and Emiliano managed to catch an awful flu on the way over that really knocked him around (I can vouch for him and say it wasn’t just a man flu!) and still during that week we had to prep all
our models and do the AHS and our I.Am.Me collection. It was really difficult.
EMILIANO: It is exactly as Lisa said - we were really both rather sick and I was so worried for her and we were about to take her to hospital. It’s really interesting how key moments impact your life. We had a team member with us, no longer working at é SALON and it was the perfect moment for that person to stand up and really shine. In this moment, we sadly realised that pressure affects everyone differently. Don’t get me wrong, they did help, however we really had to drag our asses out of bed to do the work and direct them step by step otherwise it really could have been a disaster. We have now implemented a new policy in how we train people that travel with us and make sure that they can deal with pressure. So in every moment we learn lessons which improve our future, the key is to be aware of what is happening around you at all times and never take things for granted. TELL US WHAT IT TOOK FROM YOU TO MAKE THE AHS PROJECT HAPPEN. LISA: We just knew it had to happen. Our name, reputation and image was on the line. If we weren’t working we literally were in bed resting, which meant that we missed events such as Noise, and we didn’t get to go and see Salon International at all! (And in my case, it was lucky our prep room at AHS was right next to a bathroom – haha!). We can laugh about it now but in that moment we just wanted to get through it. EMILIANO:
DRUGS, DRUGS and more DRUGS for me! Unfortunately, Lisa being cont’d over page
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pregnant wasn’t so lucky!
WHAT WOULD YOU SAY IS THE GREATEST BLESSING HAVING ARIANNA HAS BROUGHT TO YOUR LIFE? LISA: OMG - just so much! More love and joy and caring more for other people because it makes you appreciate so much. It’s so hard to understand the hatred and violence that exists in the world when you feel a love like this! EMILIANO: She has opened my eyes to see what is really important in life, AND made me a better person. My sole objective now is to make our work environment a happy and safe place for all our team; and that is all because of Arianna. It’s incredible that at the time Arianna was born, we coached two people out of the salon, terminated one and one moved into sales - allowing a genuinely caring and joyous environment to rise to the surface. It’s amazing how this little human has opened up so many new directions for both Lisa and myself. HOW HAS ARIANNA CHANGED YOUR DAILY ROUTINE? LISA:
We are so blessed to have such an incredible team that is so understanding and supportive, along with a salon manager who really looks after the business when we aren’t there!
EMILIANO: I am working less at the moment. I start at 10.45am Tuesday, Wednesday and Friday and 12:45pm on Thursday. This way I spend time with my family … wow, I love the sound of that! As August begins, I will no longer work Wednesdays. This idea is courtesy of Matthew Clements - he takes Wednesdays off to look after his daughter and I see how rich his relationship is with her so I will be doing the same whilst Lisa works Wednesdays. In regards to everything else, I have an incredible wife who controls my life and allows me to be the erratic human that I am!! YOU’LL BE RETURNING TO THE SALON IN THE COMING MONTHS. DID YOU STRUGGLE WITH THE DECISION OF STAYING AT HOME VS RETURNING TO THE BUSINESS? LISA:
Well, the decision was made as I left the salon. As I was leaving, I said to clients that I wanted to take at least the first 6 months off to be with our baby, but now that it’s arrived, am I ready? Haha well...yes, I am! I’m only working two days to start with so that’s a nice balance and I’m happy to get back into it and be around my team and see my clients!
WHAT WILL YOUR WORK/ HOME ROUTINE LOOK LIKE WHEN YOU’RE OFFICIALLY BACK IN THE SALON? LISA:
Waking up, and actually doing my hair and makeup and getting out of my pyjamas! I’ll say good-bye to only being a stay-at-home slob!! :) But Emiliano is going to share Wednesdays with Arianna and I know he is going to LOVE that time with her!
EMILIANO: Just keep doing what I am told! HOW HAS YOUR BUSINESS NEEDED TO CHANGE TO ACCOMMODATE YOUR NEW FAMILY? EMILIANO:
My business hasn’t, but on reflection I guess I have had to change. With Lisa on maternity leave I have had to really watch what I say and do in the salon. Prior to this time in my life I always had Lisa there to translate what I meant, what I wanted to say etc. I tend to be a hundred miles an hour, 24/7 and often working on 3 projects at a time. The biggest change has been that I really need to be aware of who I am and what I am in every moment. Plus, when I get home, I am home - no more work ;-)
WHAT’S THE PLAN FOR THE NEXT 1-2 YEARS? WILL THERE BE AS MUCH INTERNATIONAL
TRAVEL IN THE DIARY MOVING FORWARD? LISA: Yes, I don’t see why not! We will all go as a family. EMILIANO: I just got back from Taipei and we are off to Canberra, Townsville and Christchurch over the next 4 weeks. We will leave a day earlier and take the family. I see my life now as a family and I want my family around me all the time. I love what I do, I love doing shows, I love working with clients, I love my team and my industry, however add all that together, and multiply it by one million and it doesn’t come close to my LOVE for my family! HOW HAS PARENTHOOD CHANGED YOUR PERSPECTIVE ON YOUR CAREER, LIFE ETC? LISA: Everything we do; we now do for her! So one day she can see us achieving all of our dreams and our goals and she will believe that she can set her own dreams and goals and know that she can and will achieve them. EMILIANO: We are parents now. Everything we do is preparing our daughter for living a wonderful life. Our goal is to give our daughter the skills in life to be independent, to be ready for, and excited about, life. Prior to Arianna entering the world it was so complex and in some way, Arianna has simplified our life. Now our only question is “does this benefit our family?” - if it doesn’t, we don’t do it.
A BRAVE HEART By Kym Krey
On Friday 17th June 2016, between 12pm-1pm AEST, Jenni Tarrant, Owner and Creative Director of Canberra’s Bond Hair Religion reached the summit of Africa’s highest mountain, Tanzania’s Mount Kilimanjaro, with the sole purpose of raising money for charity. The climb had been six months in the making, with Jenni undertaking intense training whilst simultaneously raising money – over $40,000* - and awareness for two charities close to her heart - Bravehearts and Canberra Lifeline - a national and local charity (respectively) educating, empowering and protecting Australian kids from sexual assault. On her triumphant return, we caught up with Jenni to hear all about her amazing adventure. This story will make your jaw drop and your heart swell, so get comfortable ….and drink in every word.
HOW DID THE IDEA OF CLIMBING MOUNT KILIMANJARO FIRST ARISE?
At the time I conceived this idea I was clearly in need of more prescription medication! Once I completed the Kokoda Track and returned to work and family everyone wanted to know what was next. That’s when Kilimanjaro popped into my head. I think the two arduous journeys I have undertaken are quite symbolic of all difficult journeys in life – be it every day struggles or massive hurdles. The journey may be extremely challenging and seem steep, muddy, slippery and insurmountable. In the end you are stronger. You can stand at the top and look back at what you have overcome. This sense of achievement truly changes you; it helps you grow and gives you the strength to welcome the next mountain. 34
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WERE YOU DETERMINED TO DO IT FROM THE START OF DID YOU HAVE MOMENTS OF DOUBT?
Ha ha ha! Once I doubled my meds, “WTF are you thinking?” was like a stuck record throughout the entire preparation. I actually don’t like climbing mountains. I don’t like camping or anything to do with these adventures, but unfortunately no one will donate to the campaign if I said I was going shopping in New York. I will push and drive myself so far outside of my comfort zone to educate and raise funds to help make a difference to the 50,000 Aussie kids who are sexually abused in Australia every year. I have a first-hand understanding of the mental scars that are the legacy of being sexually, physically and emotionally abused. These experiences change your life forever – to never really know the feelings of innocence, complete trust, joy, safety and what it means to be a child without fear.
THE PHYSICAL TRAINING AND PREPARATION WOULD HAVE BEEN ENORMOUS. TELL US ABOUT YOUR REGIME LEADING UP TO THIS CLIMB.
The preparation was intense. I have an incredibly dedicated personal trainer who trained me three days a week and I would meet two mates twice a week for a fast 20-25km walk. I know that one of my personality traits is not to let people down or be a ‘gonna’ (gonna do this), so I set up my training to be with someone else every time. Exercise has always been something
I have struggled with due to the illnesses I suffer from, but while training for these two adventures, I have learned to embrace fitness as part of my life. Mental health, stress and feeling strong in your body really does make a difference to your life.
YOUR FUNDRAISING WAS INCREDIBLE IN ITSELF BUT TELL US WHAT THE ACHIEVEMENT OF CLIMBING THAT MOUNTAIN MEANT TO YOU.
When I got to the top of Mount Kilimanjaro, I cried so hard because I had to fight my body and emotions the entire way. Pushing to raise every cent by talking about the horrendous crimes that occurred in my own life took its toll on me mentally and emotionally. I was diagnosed with PTSD a month prior to summiting. But nothing will ever stop me keeping the crime of sexual abuse from the forefront of people’s minds. The incredible kindness shown by so much generosity overwhelmed me so many times throughout the six-month campaign; family members, friends and my hair family donated very generously. My heart swelled at the kindness and warmth of so many. Climbing the mountain was extremely difficult but the $41,000 donated is life changing to so many.
TALK US THROUGH SOME OF THE TOUGHEST MOMENTS ON THAT MOUNTAIN.
You can never truly train yourself for the altitude. You can be extremely fit and still not
make it to the top. In our group of nine, two incredibly fit guys fought hard to get to the summit but their bodies would not allow them to continue. A few weeks prior to heading to Africa, I was diagnosed with asthma and this plagued me on summit night. The temperature dropped to -25 degrees. Leaving base camp at midnight with only head torches and walking upwards of eight hours in the screet (like thick blue metal dust), I struggled with my lungs filling up and having an asthma attack five hours from the summit. Every part of me wanted to stop but that little voice which has never allowed me to give up, pushed me on and on. It was like trying to run at full speed with a plastic bag over your head. But I fought on for everyone that believed in me and pushed myself for every child that faces the incredible physical and mental abuse every two hours in Australia. I think my heart felt like Phar Lap’s at the top. I am so thankful for the opportunity to grow as a person and the changed we have all made for those who are most vulnerable in our society.
AND NOW DESCRIBE THE EXTRAORDINARY MOMENT WHEN YOU REACHED THE SUMMIT.
It was surreal, overwhelming and the feeling is humbling. To take on one of Mother Nature’s beautiful masterpieces, to push yourself beyond what you could have ever imagined and conquer it…I struggle to find the words. I am changed by the strength she gave me and my life will never be the same.
HOW WOULD YOU DESCRIBE THE TANZANIAN PEOPLE?
What a joy the Tanzanian people are. A part of my heart has been left behind with these beautiful people. In Australia we have so much wealth and opportunity. My experience spending time with these people is that they have comparatively so little but are so ready to welcome others and they smile so easily. The Tanzanian people face hardships of poverty, corruption and life with little education and support. The difference is that they have a solid sense of community, family and more laughter
“When you face the beast, you run or fight and when you choose to stand and fight, you grow.” and smiles than I have seen for a very long time. They dream of a life where their children have good health care and education. These are things that we often take for granted in Australia. I have always believed that my true destiny is to change the lives of children. Tanzania is certainly one area of the world where I would like to do this. In the years to come I will start my own foundation and open a school or facility for lost and abused children in this region. In my heart this truly feels right and I look forward to the start of what will be called “The Smile Project”.
IS THERE A COMMON TRAIT AMONG THOSE YOU’VE MET WHO ALSO CLIMBED THIS MOUNTAIN? WHAT INSPIRES OTHERS TO CLIMB MOUNT KILIMANJARO?
It fascinates me when I do these climbs at the people who push themselves beyond the norm. Every one of the incredible people that I climbed Kili with, were high achievers pushing themselves every day to be their best – doctors, lawyers, scientists, small business owners who never say never. I was so blessed to walk with such inspirational people and learn and grow with each of them.
HOW HAS THIS CHANGED YOU?
EXPERIENCE
body. Having the time to be alone with myself and to drive myself brings a peace and strength that creates the space to reconcile doubts and fears that you face as you expand. When you face the beast, you run or fight and when you choose to stand and fight, you grow.
DO YOU EVER GET TO MEET SOME OF THE CHILDREN WHOSE LIVES YOU HAVE IMPACTED THROUGH YOUR FUNDRAISING? The $41,000 raised will go to Bravehearts and LifeLine Canberra who are both amazing organizations. I may never see the outcome of the donations in any specific sense but I know that if you throw a stone in a pond, there is always a ripple. Children of sexual abuse will have counseling with qualified psychologists and Bravehearts will go to schools to educate children on what is appropriate with their bodies. LifeLine Canberra will take $20,000 worth of calls at $26 per call helping hundreds of people cope with mental health issues and suicide prevention. I never need to see the changes – for often they can’t be seen – but I just know in my heart it is happening.
DARE I ASK… WHAT’S NEXT?
Yes, I’m already on that! Next year I plan to have a week of complete silence – no speaking for seven days – to signify the silence of children, mentally unwell and the vulnerable who often don’t have a voice. My husband and personal trainer are very excited about this one! In 2018 I plan to walk from Adelaide to Melbourne. This will be harder than anything I have done so far with a massive 100 km per day needing to be achieved each day to make the trip a success. So let’s go and make this happen! Let’s raise more awareness, more funds and make a change in someone’s life. I am incredibly excited about the future and determined to impact my community. I would also like to thank my amazingly supportive family and friends, the Bond team for their persistent enthusiasm and a massive thank you to so many for digging deep and donating to Bravehearts and LifeLine.
JT: I have come home stronger in both will and Hair Biz Year 10 Issue 5
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ARTISTIC OBESSION By Kristina Russell
My haircolour work has been described as that of an artist who approaches hair as a blank canvas, and layers many techniques within it to create dimension. My approach has come from long relationships with artists in alternative fields such as graffiti, dance, fashion and tattoo. My obsession (or passion) is colour! I have always loved to draw and paint, with clashing colours and patterns. My love of visual arts led me to study Textile Design and Printing 10 years ago‌ and since then I have injected colour mixing and theory from a different perspective to the hairdressing industry norm of education. 2016 has successfully been my launch year of Kristina Russell Education, and stepping away from the safety of a large corporation behind me. My recent 2-day masterclass in Sydney focused on Corrective Haircolour plus a day spent on Creative Haircolour (my favourite genre). Each class is capped at 10 students to ensure personal attention and one-onone coaching. This year my Sydney class have been in collaboration with Haircare 36
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Australia and are entirely my own content, truly sharing what methods are inspired from salon life rather than a company’s marketing drive. Working alongside a renowned Illustrator and Graffiti Artist in a live demo segment of my recent Sydney workshop, I was inspired to create a new haircolour effect and something quick enough to add into daily salon practice. We all love to offer something unique to our clients to keep them coming back for more & Iridescent Haircolour is what we should be offering to our tint and semi-permanent clients. Iridescence is the phenomenon of certain surfaces that appear to change colour as the angle of view or the angle of illumination changes. Examples
Kristina Russell of iridescence include soap bubbles, butterfly wings and sea shells, as well as certain minerals. Iridescent Haircolour is a challenge I am obsessed with creating at the moment.
mix 3-5 different colours in a direct dye or semi permanent to tumble through the mid lengths and ends for iridescent colour refresh. Process for manufacturer’s instructions to achieve best result.
The Rainbow Hair trend has been taking the social media world by storm featuring strongly at any hair industry event, yet these extreme vibrant looks are not wearable for most of our clientele. However, a tumbling of tones that are similar in a palette in bold sectioning is very wearable and undeniably beautiful.
SECTIONING FOR IRIDESCENT HAIRCOLOUR;
“Iridescent Haircolour is a challenge I am obsessed with creating at the moment.” HOW TO CREATE THE LOOK; Option 1. Mix up to 5 varying colours (5 variations of red work well) and tumble throughout the head in large panels applied roots to ends. I like to use a wide foil or a plastic thermal strip to separate sections at the nape and keep colour off client’s neck area. Option 2. Apply your regular regrowth haircolour for your clients touchup (this can be a grey coverage or a high-lift tint or any base colour to your liking)… then
Imagine you are building a brick pattern on your client’s head and colouring each brick a different colour. Repeating your colours throughout the head but trying to never have the same colour brick touch one another… Now imagine a curved brick shaped like a slice of watermelon. Voila! Curved lines are a beautiful and irregular sectioning tool to create dimension in haircolour without harsh lines. All Haircolour images attached to this article are coloured by me on clients and workshop models. I would love to see your Iridescent Colour Creations on social media, so please tag @ColourKristina so I can share your posts and create a new movement in Australian hairdressing. Stay Colourful! Website: www.kristinarussell.com.au Instagram: @ColourKristina Facebook:Kristina-Russell_Colourist Education bookings email: hello@KristinaRussell.com.au KristinaRussellEducation will be touring Australian + New Zealand + Asia plus available for private team in-salon bookings. Collaboration is the key to Creativity!
WINNER OF THE HAIR EXPO 2016 EDUCATION BUSINESS AWARD! EDUCATION PHILOSOPHY
DCI Education, a family run business, provides high quality hairdressing education to hairdressers of all levels, worldwide. The DCI philosophy is to create amazing memories for hairdressers to reflect on throughout their careers by teaching beautiful progressive cutting and styling techniques. By educating, not just how to cut hair, but why, hairdressers will gain the confidence to reach a higher level within the industry and are inspired to pass their learnings on to future generations. DCI Education wish to create an industry of highly educated individuals within an honest, fun environment. DCI’s cutting techniques are strategic and commercially viable, so hairdressers can use them immediately on the salon floor directly after courses. In addition to the technical education, DCI love to share information on how to deal with clients and deliver luxe services. It’s a holistic approach to education. They believe that combining technical information with salon service expertise, topped up with the educator’s personal knowledge and experience, provides the most valuable and well-rounded learning for hairdressers and is something that they happily pass onto their colleagues for the continued growth and development of themselves and others.
DCI continues to provide a varied range of training options, not only to hairdressers, but also for salon owners. Online education via DCI Connect Program or Video Library subscriptions, faceto-face workshops and seminars and in-salon training is uniquely structured to suit the individual salons needs and staff. With all DCI’s courses as well as in-salon training, DCI is unique in that they only take up to 10 hairdressers per class. This ensures that the level of teaching is of a high standard. All hairdressers are catered to, no matter their needs or ability. Hairdressers always comment how wonderful it is to feel like they have had a ‘one-on-one’ experience, by being in a small class group The DCI Education contribution to the industry thus far has enriched many generations of hairdressers, changing their mindset so they aim to be the best they can be in a very competitive market. DCI are committed to motivate and inspire the present and the future of the industry and to continue to produce innovative and creative work so that hairdressing will be looked upon as a lucrative and fulfilling career for high achievers. Every year they are motivated to continue to produce education that excites, inspires and is technically relevant to our ever-growing industry.
EDUCATION NEWS
Fresh from winning the 2016 Hair Expo Education Business of the Year, DCI Education travelled to the USA for the second consecutive year in a row to perform their 3 Day Editorial Mentoring Program in New York and Los Angeles, giving the New Yorkers and Californian’s a taste of this very successful Mentor Program. Dario Cotroneo loves the challenge of working in America with talented, experienced hairdressers. “They have an infectious vibe”, says Dario. “With hairdressers traveling from Boston and Texas to do this course it was a huge compliment to have trust from global hairdressers.” Trust was earned once they completed the workshop because they all asked Dario, “When are you coming back?!” Therefore due to requests, Dario will be returning to New York with the Editorial Cutting Mentor Program 2.0. With a plan to visit Canada for the first time, DCI is thrilled to be flying the Australian flag in these new and exciting markets.
BOOKINGS NOW OPEN!! 2017 AUSTRALIAN EDITORIAL MENTOR PROGRAM 5.0. in Sydney, Newcastle, Wollongong, Melbourne, Canberra, Brisbane, Perth, Adelaide, and Auckland.
This is the 5th year DCI will be running their very successful Mentor Program nationally. 2017 brings new direction in DCI’s editorial haircutting and styling, designed to get hairdressers on a new path, by developing confidence and consistency in strong, progressive, unique editorial cutting techniques plus guest/client engagement and communication. DCI’s goal is to give hairdressers a fresh, new, modern perspective in haircutting and hairstyling and to motivate them to shine every month consistently. The 2017 Mentor Program is for committed hairdressers wanting to learn how to be different, stand out and be inspired and guided to be the very best. Running from February to November you will be mentored once a month to keep you inspired and to maintain your creative oxygen levels which in turn inspire your clients/guests with new and innovative techniques. This exciting Mentor Program 5.0 is innovative and unique to the industry because hairdressers are mentored throughout a whole year. This structure provides so much more than just getting a ‘buzz’ from a one-off course that can slowly lose its impact and impression over time. DCI push hairdressers each month so that they continue on a positive path and enjoy personal growth throughout the year. DCI loves this unique approach to education.
SPECIAL BONUS
Each student within the Mentor Program 2017 gets complimentary access to the very successful DCI Connect Program, valued at $880. This means you will receive exclusive access to view DCI’s step by step video techniques online each month as a backup, to assist your growth throughout the year.
Mentor program 2017 running in: Sydney, Newcastle, Wollongong, Melbourne, Canberra, Brisbane, Perth, Adelaide, and Auckland.
For full details on all courses
www.dcieducation.com For all enquiries and bookings
Email: veronica@dcieducation.com | Phone: 61 2 9380 2217
Book now as places on our Mentor program do go fast! 1 & 2 DAY WORKSHOPS 2017 All Dates for 1 & 2 Day workshops can be viewed via our website www.dcieducation.com
AUSTRALIA’S LEADING WHOLESALER FOR SALON PROFESSIONALS AUSTRALIAN WHOLESALER OF THE YEAR 2016
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TOP END TRIP By Linda Woodhead
Reinvention is neither easy nor always smooth and in order to get the most out of any opportunities, we need to keep ourselves open minded to other’s perspectives, cultures and differences, which are an endless source of inspiration. With that in mind, Schwarzkopf Professional chose the mythic Aboriginal territories and specifically Darwin and Kakadu to continue their 2016 journey of transformation with the PH Club; a unique opportunity to experience very contrasting cultures and to learn from them. Our very own publisher, Linda Woodhead, once again joined the PH members to experience first hand how cultural transformation supports creative thinking by nurturing and embracing all kinds of diversity. The PH seminar at the top end focussed on the foundations of business strategy and leadership excellence.
DAY 1
Arrival from all ph members to the Hilton Hotel in Darwin was followed by a welcome cocktail party onboard the Charles Darwin Catamaran for a sunset Cruise. The NT Sunset did not disappoint and was truly magical. A great start to our 6 day journey.
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DAY 2
Our second day started with a half day business session which included yours truly personally presenting an interview with Brad Ngata showing some video tributes to the main himself and candidly talking about his life and his career. The session was both touching and creative and really gave an insight into the man himself. The morning session also included a visit from Employsure Expert and a panel of PH members led by Adam Johnson to talk about business challenges when dealing with Gen Next but also offering invaluable advice to fellow salon owners. The afternoon was an opportunity for some to take some leisire time and for 20 of us to go out Reef fishing! Boy oh Boy! What an experience. The fishing was incredible with huge fish caught by everyone… well almost! Dinner that evening was at the Hanuman Restaurant which included the fish caught during the day and a good chance for catchups, fun and a delicious menu.
DAY 3
Today’s half day Business Session included representatives from HABA to talk about more services on offer and answer a myriad of questions followed by Paul Frasca talking about Sustainable Salons Australia and the many ways salons can assist in global environmental issues. With Craig Sheppard finishing off the session with great news on upcoming launches and education it was off to the Litchfield Waterfalls for swimming, scenery and a fun bus trip, stopping along the way for food and water! The group split up into different groups to choose various dinner venues, all of which had rave reviews followed by After dinner drinks at Rorkes Beer, Wine and Food Bar. Probably enough said about that but I can say there were a few dusty souls the next day!
DAY 4
Today was the day to depart Darwin and head off to Kakadu in 2 big buses with Geoffrey Herberg aka Kakdu Ken and Anita McQueen
PH CLUB 2016
aka Kakdu Kate entertaining the travellers with Bus Bingo! Arriving at our destination, the Crocodile Hotel, around lunch time for a poolside BBQ followed with an interactive session of Aboriginal painting. Local artists showed us how to create our ‘masterpieces�, some of which looked more like pokemons than beautiful top end creatures! The Yellow Waters Cruise was an absolute highlight with croc sightings, so many birds we lost count, eagles, a sunset to die for and a feeling of vastness that can only be described if personally experienced. Truly magical! Dinner back at the hotel and a relatively early night for most ready for the next day of adventure.
DAY 5
Today the sky literally was the limit as we hopped on board scenic flights for a magnificent journey over Kakadu. The region was so impressive with dynamic ecosystems, rugged wilderness, settlements and unique views. Seated in 4-6 seater planes, this was an experience not to miss! The group split up after the plane trips for optional activities including a visit to the Bowral Visitors Centre, Nourlangie Rock art or just simple time around the pool. Our final night included an outdoor Gala Dinner with food, once again, to blow us away, entertainment by the local Aboriginals and a great way to finish this truly incredible experience.
DAY 6
Time to head home. Everyone was pretty sleepy on the bus heading to the airport to various destinations. As always, the business sessions, activities, dinners, and just the general conversations between fellow salon owners make these trip an integral part of business and networking success. Schwarzkopf Professional you have done it again. Well done on a great trip. Special kudos goes to Craig Sheppard for being the brains behind the PH Trips and really delivering a worthwhile, well balanced conference. See you all In October in Wellington, NZ! Hair Biz Year 10 Issue 5
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The Wrap-Up:
BRISBANE HAIR AND BEAUTY EXPO
Held on Sunday 17th & Monday 18th July 2016 at the Brisbane Convention & Exhibition Centre, the event saw visitors travel from near and far including regional Queensland, Darwin, Sydney, Melbourne, Perth and even New Zealand, and were met with another jam-packed event.
44 Hair Biz Year 10 Issue 5 Centre Stage
The Expo attracted a broad list of leading industry experts and educators, including Dmitri Papas, Justin Pace, Rae Morris, Lorna Evans, Jules Tognini, Benni Tognini, Sarah Laidlaw, Mia Connor, Lauren McCowan, Jazz Pampling, Andrea Taylor, Julie Piantadosi, Joy Crossingham and more as part of its Extended Education Program, which saw over 300 people learn valuable advice across a variety of topics.
Exhibition Floor
In addition to up-close-and-personal presentations on the Spotlight Stage, the event’s Centre Stage drew massive crowds over the two days, including a headline appearance by industry icon Sharon Blain. The introduction of the all new feature area “The Barbershop” proved to be a huge drawcard for attendees, with leading barbering identities including Lino D’Adderio, Mark Rabone, Lance Liufau, Fana Lole and the crew from Jimmy Rod’s Barber Shop showing off their skills on stage. During the event, Expo Founder and Manager Jason Greenhalgh announced the organiser’s expansion plans for the 2017 Brisbane Hair and Beauty Expo and beyond. “The response to the 2016 Brisbane Hair and Beauty Expo by attendees and exhibitors alike was extraordinary, and we are thrilled to see such growth since the event’s inception just 2 years ago.
The Barbershop
“The 2016 Expo floor space was completely sold out, with all exhibitor sites secured well over one month prior to the event. With this demand, we were thrilled to have 50% more exhibitors at the event in comparison to 2015, which reflected the 30% increase in attendees across the two days. “As Queensland’s premier hair and beauty event, we have some exciting plans for 2017, including expanding our floor space from 5,000m2 to 7,500m2 - increasing the area available to exhibitors by half. “We anticipate that this expansion will encourage even more industry members to make the Brisbane Hair and Beauty Expo a priority to attend, and we look forward to offering them more than ever before in 2017. “I would like to thank our Major Sponsors for 2016 - Affinage Professional, Emendee, MIG Training, Intermedia, Mocha Publishing and NEXT Hotel Brisbane, our exhibitors, guest speakers and all those who attended the event.” The 2017 Brisbane Hair and Beauty Expo will be held on Sunday 30th and Monday 31st July at the Brisbane Convention & Exhibition Centre, South Bank.
Nail Competition
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AN AUSTRALIAN SUCCESS STORY The Brisbane Hair and Beauty Expo was back this year, bigger than ever. Attracting 34% more visitors than the previous year, the 2016 event marked a huge milestone for Australian owned company Affinage Professional. 2014/15: A YEAR OF CHANGE
Throughout 2014/15 Affinage Professional went through an enormous transformation from a medium sized family business to a major player in the hairdressing industry, and they did this by going back to where it all began. From the early days, almost 30 years ago, CEO Richard Jolly knew the key to becoming an Australian success story was to put hairdressers first. Mr Jolly worked tirelessly to build his face to face relationships, building brands based on the feedback of his loyal hairdressing customers. He believed in supporting the industry to such a degree that resources were funnelled into building a supreme education team throughout ANZ, rather than a salesforce, and providing a free call technical support line so that all salons, big or small, could have access to the very latest education and support.
Brand Ambassador Davide Di Pietro presenting Essential Oils on the Main Stage
Affinage Professional is an Australian success story, and now with more than 90+ distributors supporting Affinage Professional it’s time to take a leap, and shoot for the stars. Affinage Professional began investing in people and recruited a new General Manger, Darren Manning, who has since become Managing Director, working hard to marry the best of Affinage Professional’s legacy of personalised customer service with his extensive experience in the corporate giants. With the help of Darren’s creative and education teams, his vision for a revitalised company has come to life. In 2015 the hairdressing industry learned that change was in the air. At Affinage Professional, “colour is just the beginning”. Affinage Professional overhauled its extensive education program, created new imagery across the portfolio and set work on making its mark across social media.
2016: A YEAR OF INNOVATION
Well known for their legacy as an Australian success story, Affinage Professional have invested heavily in supporting our national industry via a strong network of on trend education and product innovation. With the completion of its dynamic styling range Black Ice in early 2016, the team were able to finally in a position to bring a long term goal to 46
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Black Ice Brand Ambassador Jack Horton presenting on the Spotlight Stage fruition: true innovation in colour and care that leverages the best of science and nature. While the company has been experiencing unprecedented growth throughout Asia & the Pacific Rim countries, Managing Director Darren Manning made the decision to launch
these innovative products right here on home turf, supporting the local industry, and developing local hairdressers. What better way to achieve this than to go back to where the concept of a hairdressing exhibition began – in Brisbane. For some, Brisbane has long been considered the backwater to its more illustrious
previous year.
Managing Director Darren Manning and Essential Blends Brand Ambassador Kirra Longmuir
Essential Oils brand launch
White Ice Brand Ambassador Bree Moon cousins, such as Sydney or Melbourne, but in reality Brisbane has grown some of Australia’s best, most well-known creative talent such as Bennie and Jules Tognini, Sarah Laidlaw, Rae Morris, Dmitri Papas and Justin Pace, Lance Liufau, and Mia Connor. These icons of hair and beauty, and many others, recently presented education and live shows at the Brisbane Hair and Beauty Expo. The major sponsor of BHBE, and only colour company to support the event, was Affinage Professional. Affinage Professional commanded a heavy presence at the BHBE with 5 branded stands, 4 live shows, and a crew of around 50. Huge stands were custom built to launch the new Essential Blends and Essential Oils, and 4 key brand ambassadors undertook a whole year of product knowledge and hands on training under the guidance of International Creative Director, Nadine Johns-Alcock, in order to present their work to a huge crowd that was 34% up on the
Colour brand ambassador and social media sensation, Kirra Longmuir, presented ethereal blondes with soft hints of pale fuchsia and lilac to showcase the new Essential Blends Air collection. Free from ammonia, paraben, alcohol, SLES, and cruelty, Essential Blends is an innovative multipermanent colour that prevents skin sensitivity and hair ageing with the magic of Quintessence. Kirra worked in harmony with Essential Oils brand ambassador, Davide Di Pietro, who demonstrated how hair care, colour, and styling can work in holistic synergy. For Davide, Essential Oils care products are perfectly suited to his premium salon and ingredients conscious clients. Today’s client is not only looking for a care line that is Australian made, but also enriched with essential oils, and free from silicone, sulphate, parabens, and cruelty. In fact, Affinage Professional is a member of PETA and all products are cruelty free.
creative and education teams, and all those who contributed to this event, Affinage Professional also invited its overseas distributors to attend the BHBE. More than 25 international delegates flew into Brisbane for the launch of Essential Oils and Essential Blends at the BHBE, followed by a week-long education event at head office that culminated in a return visit booked for next year. At the BHBE each of the brand ambassadors was supported by Affinage Professional’s expert Australia wide education team, led by National Education Manager, Shellie Dinsdale, and the Marketing & Media team led by Mandy Jolly. Along with National Sales Manager Wayne Frunks, a huge crew of internal support, and local creatives, Affinage Professional would sincerely like to thank its partners for helping to make its major sponsorship of the BHBE such a huge success. Photographer and Videographer by Brock McFadzean @brockmcfadzean Fashion styling by Arundahti Madan @arundhatimadan Choreography by Daisy Sonter-Kelso @daisysonterkelso Makeup by key artist Suzi Dent for Bodyography @bodyography Videography by Elliott Ferne @elliott.ferne Disposable towels by Easydry @easydry Kirra Longmuir @trendz_hair Davide Di Pietro @tristramsalon Jack Horton @jackhortonhair Bree Moon @breezarelli
Another of Affinage Professional’s home grown products includes the care range White Ice, which is enriched with Diamond Blend: the very same caring technology present in the Affinage Professional colour for optimum colour care. White Ice brand ambassador, Bree Moon, took us on a beautiful journey of expert bridal and runway hair that unveiled the importance of preparing bridal hair with a superior care product prior to styling. To complete Affinage Professional’s oeuvre at the BHBE, edgy Black Ice brand ambassador, Jack Horton wowed the crowd with a collection of dynamic cutting and styling techniques on unisex models. Incorporating razor cutting, tapering, graphic colours, and bold new perming techniques Jack’s models were impressive for the range of techniques used and the precision of his skills. Along with its brand ambassadors, Hair Biz Year 10 Issue 5
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Australian Hairdressing Icons Make Some
NOISE in Taipei! In early July, Australian hairdressers & Ssh! Creators Benni Tognini and Emiliano Vitale, took to the stage in Taipei to be a part of the NOISE phenomenon that has swept the globe! In an unprecedented request for the creative duo, NOISE founder & ubiquitous global industry luminary Richard Ashforth asked that Benni & Emiliano take to the stage together as a pair! Says Benni, “Emiliano & I had travelled to Taipei earlier in the year as we are looking to expand Ssh! and Asia is a perfect setting for the concept. With Richard’s invitation it allowed us to present our own version of Ssh! for NOISE, introduced as ‘Team Ssh’!”
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“You become infected by this creative energy that gives your hands a sense of magic. It’s one of best feelings in the world.”
Hair Biz Year 10 Issue 5
Described as an explosive new approach to hairdressing that fuses hair & art, NOISE is a guerilla, underground movement which gives a younger audience of hairdressers access to creative education in an environment similar to that of a concert. Presenting to an audience of over 1200 eager Taiwanese hairdressers, Benni & Emiliano chose to execute what they are both renowned for; Benni’s work was super creative with a nod to avant garde, pushing the boundaries and encouraging the audience to really think outside the box, whilst Emiliano’s cont’d on page 50
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presentation included bald women with the thread of lace and wonderland, reminiscent of the 2015 Ssh! concept presented by é SALON. According to Emiliano, “Working on NOISE Taipei and working with the best artists in the world was an incredible experience! You get inspired challenged, questioning your work and direction. But no matter what happens when you’re in this environment you get lifted by those around you. It’s like you become infected by this creative energy that gives your hands a sense of magic. It’s one of best feelings in the world.” In addition to the NOISE show, our creative maestros also intrigued and enthralled the Masterclass audience, with Emiliano and Benni completing haircuts quintessentially identifiable to each artist, and Benni presenting an additional incredibly executed Tognini creation. “To work alongside SACO, Xpresion, Peter Gray, Eros and Debut was stimulating and mind-blowing; so much creative genius and talent in one place – it was just incredible. We are definitely looking forward to bringing the same amount of talent, imagination, ingenuity and inventiveness to Australia for Ssh! 2016,” says Emiliano
“Working on NOISE Taipei and working with the best artists in the world was an incredible experience!”
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Hair Biz Year 10 Issue 5
Introducing the completely NEW 2 step tinting system - Refectocil Sensitive - that allows you to tint eyebrows and eyelashes in only 3 minutes with colours based on plant extracts. This breakthough innovation just released on the market allows you to offer the perfect tinting service for all clients especially those with sensitive skin and eyes who have previously had to forgo this treatment can now have beautiful accentuated eyes too! Dermatologically and Opthalmologically tested. Refectocil Sensitive is the first eyelash tint that works based on plant extracts, with yarrow, horse chestnut extract, marigold, green tea, safflower, hydrangea, Chinese Galle, St John’s Wort, walnut extract, juniper, goldenrod, nettle, blueberry, chaste berry, red wine extract. Available in 4 Colours BLACK: tints every hair in a rich, pure black and is suitable for lashes and very dark brows. DARK BROWN: tints every hair in a dark brown and is suitable for medium to dark brown hair. MEDIUM BROWN: tints light brown to dark blonde hair in a warm brown. LIGHT BROWN: tints hair in a soft brown.
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AUSTRALIA Expands Guest Artist Offering in 2016! The Australian hairdressing event that is Ssh! is set to deliver its third installment in 2016, with a diverse and inspirational group of hairdressing luminaries from around the world.
Save the dates for Sunday 13th, Monday 14th and Tuesday 15th November 2016 - Ssh! Australia is back in all its enchanting glory and maintaining the underground vibe that continues to intrigue so many. Once again led by the trio of Emiliano Vitale, Benni Tognini and Robert Lobetta, the incredible artistic teams invited to present at Ssh! 2016 will once again fuel the creativity and passion for education in all those attending, captivating and impacting the global industry with their other worldly ingenuity and originality; there’s definitely something for everyone! These identities are synonymous with influencing innovation, creative design and direction, and pure wizardry in the art of hair. Ssh! Australia 2016 is proud to introduce: • SACO - UK • Mazella & Palmer – UK • Eros - Taiwan • Richard Kavanagh - Australia • Robert Lobetta - USA • Peter Gray – USA Joining Robert Lobetta, as part of “Team Lobetta” will be Australian hairdressing identities Jamie Furlan, Kobi Bokshish and Alexandra Newman. Ssh! promises once again to deliver an experiential educational experience for professionals in the hair, makeup, fashion and design arenas; a concept 52
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daring in its approach and delivery that is by the hairdresser for the hairdresser. According to Benni “The whole focus of Ssh! has been to fuse passion, unity, education, legends of the industry and raw talent to provide our audience the ultimate in creative inspiration.” “In 2016 we have gathered another awe-inspiring group of incredibly distinctive artists – we’re certain this new mix of creatives will again showcase something that challenges everyone who attends with regards to how they think about hair and education!”
SUNDAY SHOW
Ssh! is a global event, based purely on the idea of bringing the best in the business together through a neutral platform in Creative Collaboration with the single desire of Sharing and Contributing to the industry. Teams from across the globe come together to provide inspirational education on a creative level - a unique, interactive and experiential series of presentations designed to delight and inspire the audience. Each team presents a 15-minute visual journey into their creative world.
MONDAY MASTERCLASS
Ssh! The MASTERCLASS is a full day event where the audience will witness each participating creative team present a 55-minute presentation providing an in-depth look into the workings and inspirations of their creative process. Attendees
get up close and personal with the creative teams in an “UNPLUGGED” seminar designed to share ideas, influences and techniques in a more intimate setting. It provides an intimate environment with Q&A and photographic opportunities with each team.
TUESDAY WORKSHOP
Tickets to the two Workshops - Mazella & Palmer’s class sponsored by Sebastian, and Richard Ashforth’s, Creative Director of SACO and original creator of NOISE, UK, sponsored by Schwarzkopf – were hotly sought after and have sold out, but watch this space and check the Ssh website for possible further opportunities to attend. “As an industry we must take responsibility for our own destination, our own education, and our own future - this is what Ssh! is about. Unbiased, pure and untainted in its message and hitting every angle of education over three days.” Emiliano Vitale “The world constantly changes and if we keep doing the same thing, we keep achieving the same outcomes. For us to continually have growth, we have to constantly challenge ourselves – to do more, to do better and to be hungry for more! This is what Ssh! stands for.” Benni Tognini Website: www.ssh.global Instagram - SshAustralia Facebook: ssshhhh
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CAN YOU AFFORD NOT TO OFFER HAIR EXTENSIONS?
Stephanie Mason from Showpony gives the lowdown on how you can improve your salon business with hair extension services. Looking for a point of difference to grow your business or a way to improve your bottom line? The answer may be as simple as adding a new service to your salon menu. One such service is Hair Extensions. In fact, if educated correctly in the delivery and accurate application, recent statistics show that salon turnover can be increased by up to 60% with the addition of this service! Traditionally, hair extension services have widely been regarded as useful for creating body, volume and length. It’s time to think outside the box! While extensions are great for achieving these results, they can also be used to fill in ‘gaps’, create highlights, or even add a fringe. They’re also the perfect option for clients who want to change their hair without making a permanent commitment to ongoing colour maintenance. I constantly speak to women of all ages who are either struggling to grow their hair or just want more hair and sometimes they didn’t even know hair extensions were an option. I also hear salon owners commenting that they don’t have a need for hair extensions as their clientele just doesn’t ask for it. How do you know your clients will say ‘no’ if you never ask, explain or demonstrate? Hair Extensions are still a relatively new category in our industry but one that is being embraced by the consumer more and more each day. Consumer awareness continues to increase which means if you’re not embracing the opportunity, not only are you missing out on profit, you also run the risk of your clients going elsewhere to try this service! If they like that salon, you’ve not only lost the extension service, you’ve also lost a valued cut/ colour client. Think about it…when colour was first launched in salons, there was only ever one colourist, with some salons even refusing to offer colour services! Now colour is a core part of salon business. Hair extensions could be exactly the same in the future. Imagine the growth possibilities if your entire team were educated in the placement and application of hair extensions. This could just be the difference between keeping long-term clients and attracting new ones, rather than losing them to someone offering this service. Having been involved in the hair extension business 54
Hair Biz Year 10 Issue 5
for almost a decade, I strongly believe that all salons should understand the full range of methods available to ensure they’re using hair extensions effectively. Not all methods are suited to all clients. For example, if you are starting out, I would recommend tape as it is the easiest, quickest and safest method available today. They are a semipermanent option that can last up to 4-6 weeks, and are ideal for use in fine hair. They’re also perfect for filling in gaps, highlighting, and creating a two-tone effect without the need to commit to an in-salon colour. This brings us to the art of the hair extension consultation. It’s very important to understand maintenance requirements; to be honest with clients about which extensions will suit them, and to explain how to care for extensions between salon visits. For clients trying the service for the first time, ensure that you explain the need to be gentle and that whilst a full head placement will result in more hair, it will also take longer to dry, so clients know what to expect. You’ll be surprised how often clients will give you hints that they’re ready to try the service. If they’re complaining about fine hair, that they want a change or that their hair won’t grow, you’ll have the perfect professional solution to their problem so keep your ears open for these buzz words. But like anything in business, it’s not always smooth sailing and there are some common pitfalls that need to be avoided or overcome with the following helpful hints: • Ensure your team fully understands the maintenance process • Always recommend plaiting the extensions prior to sleeping, swimming or doing any exercise. This will avoid any unnecessary pressure being applied to the hair extensions. • Always use the correct hair care range. A common issue clients report is ‘slippage’ which is generally caused by the use of products containing oil. It’s also important to note that
many conditioners, hair sprays and heat protectors contain alcohol, which is the prime ingredient to remove tape hair extensions. You can clearly see the importance of ensuring clients understand the need to avoid using these products on their tapes at all costs! Help them by explaining which products are not ideal, showing them how to read the ingredient list so they can ensure they’re keeping away from ingredients which may harm their extensions. Like any in-salon service, the success really is in the consultation and education. Perhaps now is the time to ask: can you afford not to offer hair extension services in your salon?
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Is this the Return of
THE PERM? By Kym Krey
Noticing more than a few waves finding their way into photographic work recently, we couldn’t help but wonder if we were seeing the return of the ’P’ word…..yep….. the PERM! We asked around to see who was trying out texture and playing with perms, then quizzed these Wizards of Wave for their thoughts and suggestions on how they’re using these techniques in the salon.
they’re not wrong?? This isn’t the first time we’ve heard and seen discussion about ‘the perm returns’. If Batman can do it, and fashion does it all the time, why can’t hair rollers & perm solution make a comeback?
Ready to get out those rods again? Read on and you may just be inspired to put a new spin on this old chestnut!
“Dust the perm rollers off, stretch out that RSI, and get creative with your perm placement and roller size!”
JACK HORTON JACK HORTON HAIR BOUTIQUE
foils, to balayage, and babylights. We’ve seen fads come and go like stick-straight hair, extensions, keratin treatments, and more recently bond rebuilders. Why are we not combining these techniques and products to modernize “old fashioned” looks? There’s a whole new potential market to tap into, and we ALL know that hair has become softer, looser, and more wash and wear over recent years. Do yourself a favour… dust the perm rollers off, stretch out that RSI, and get creative with your perm placement and roller size! I’ve had loads of fun experimenting with different sectioning patterns, and with modern haircuts – you may just surprise yourself with the results!
UROS MICKIC KINKY CURLY STRAIGHT
There’s no need to be all up in arms about the Perming modules being taken from the apprenticeship curriculum – this is our chance to become ‘specialists’ like we do with so many other things! As I highlighted earlier, maybe it’s just the idea of the perm we refuse to let sit in our salon chairs. You know …the ramen noodles? The dry frizzy hair that stretches to three times it’s length when wet?
When I, like most people, hear the word “perm”, I can’t help my gag reflex tickling a little. So many of us still associate “the perm” or rather, the idea of the perm with bad 80’s hair, afro combs, the sultry fragrance of a dirty dog bathed in ammonia, and terrible family Christmas photos (maybe that was just me). What about little old Betty & Mavis? They’ve been having their hair permed for the last 124 years and still think Perms are hip. What if 56
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Like many modern salons, my business doesn’t usually offer perms to clients. Up until recently we didn’t even have rods or solution in our shop. I made said purchases much to my staff’s dismay, as a tactful plan to reduce the fast growth of my partner’s hair and subsequently frequent haircuts – holla if you feel me!? What was dead straight hair and a pain in the scissor pouch to cut, has now become soft curls and waves that even I’m a teeny bit jealous of! Think about this… We’ve been highlighting hair for years! Throughout different fashions and trends, we change our technique and results. From streaking caps, to Spice Girl
Perms are making a big comeback and there’s one reason; texture. Over the last few seasons we have been falling in love with all this texture and the coming seasons are not letting go of this trend. We will continue to see soft, messy waves, boho inspired looks that rely heavily on texture to give us more volume.
isn’t on the main agenda but this doesn’t change the fact that it never actually disappeared and in some countries it’s a big ticket. As with all our methods and techniques, revisiting old techniques with a fashion-inspired vigour a couple of decades later can work wonders. Just look at the rediscovery of decades-old balayage in the last 5 years compared to the 5 before.
‘The gypsy’ is coming back and this means loads of texture, different waves, curls, etc. and for our clients who are not naturally blessed with curly hair, the perm is a great solution. ‘How to’: First of all, clients need a specialist; they can’t just trust anyone. Perming is a tricky service that needs to be performed by someone who really gets hair structure and texture. You will want to discuss with your clients what kind of curl or wave they want to achieve and how this will feed into their hair style to give the support required or achieve the desired look. Stylists + perms Stylists, brush up on your perm skills! It is a skill that we have not been embracing for a long time, but the current trends and newly developed techniques are making it easier and safer for our clients.
The aspects of perming that ‘irked’ me in the 80’s were: 1) The belief that the result should last perfectly for 6 to 8 months. 2) The belief that a ‘good value’ service was a tighter curl than lasted and stood up to being stretched out for super volume. Oh, the smell!
making another come back, paving the way for a curl craze revolution. Will it or won’t it be a yo-yo trend? Here, Morgan Richards of TONI&GUY reveals the look from her latest shoot, explaining that a 70’s romance adaptation of this trend can make it more durable in light of the ongoing craze over pastels. Styled by Dario Gébert, whose inspiration and influence was taken from 80’s disco – think Studio 54– the look seeks to relive that era through big volume and frizz textures.
PHILIP BARWICK, MUSE
“It’s no secret that the iconic 80’s perm is making another come back, paving the way for a curl craze revolution. ” In my experience, only when perming was used for effects like root perming or weave perming, did it actually have a relation to the progressive fashion of the 80’s era and then it actually became fun.
MORGAN RICHARDS TONI&GUY MCMAHONS POINT
So how would we resolve this? Consultation and education, for our guests and ourselves. When it comes down to it, we are the ones who can fully revive the permanent wave and give it current presence and credibility. For me, it would be used to give a lush, organic curl or gentle movement with a service lasting around 3 months, maximum. Now things start to look very different and short to medium length hair would be the ideal market due to the swift change appeal. As for our long haired guests, fashion, in essence, changes by the season as should our approach to our salon guests’ hair needs and our influence on them but I for one certainly don’t feel like winding waist length hair into a spiral wind ever again! Never say never!
Revival Of 70’s Romance: An Alternative Take On The Return Of The Perm
We are sometimes asked by salon guests if permanent waving is, or ever would make a comeback. In truth, it’s all too easy to dismiss perming as a freaky episode from a bygone era and we all have a story about the last “red rod” number we wound way back when.
It’s no secret that the iconic 80’s perm is
Now, even for apprentices at college, perming
Hair- Philip Barwick Photo -Milos Mlynarik Styling- Angela Liang Beauty- Christabel Draffin So, I think that makes it unanimous, guys. If you’re up for the challenge to crank up your skills, there definitely IS an opportunity to capitalize on THE RETURN OF THE PERM!
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THE NEST HAIR BOUTIQUE Perth The Nest Hair Boutique truly is a hidden gem. An appointmentonly salon which does not accept walk-in clients, the team are committed to exclusive, disturbance-free service. Yet, the most entertaining part of this story is how owner, Charlie Crothers, came to find herself in this country of ours. In April 2008 after a few too many wines, salon owner Charlie Crothers decided to join one of her closest friends on an adventure from Canada to Australia… in only 9 days time! She called her Mum for money- which was promptly refused - and decided she’d need to find another option. After smashing open her piggy bank loaded with tips she’d been saving, she had just enough to buy the ticket from Vancouver to Australia plus $1500 to feed and house herself until she could find work. With one oversized suitcase and zero knowledge of where she was going, she began the best years of her life- and can’t believe she’s still here after 8 years, proudly calling Australia home. We love a good ‘throw caution to the wind and follow your passion’ story, so we had to find out more about this most interesting of tales. Here’s the story of Perth’s The Nest Hair Boutique told by owner, Charlie.
HOW AND WHERE DID YOU BEGIN YOUR CAREER?
Well, I’ve always been a bit of an entrepreneur. When I was 20 and broke, I would make homemade Christmas cards or candles and sell them door-to door to put towards my ‘booze fund’. It was a highlight amongst my friends. In terms of hairdressing, I took Cosmetology as an option in high school, started in 2000 and then got my first job on the floor at a salon that advertised haircuts for $7. I cringe when 58
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I think about the haircuts I would’ve done and how it was even possible for someone like myself to get a job on the floor. I do prefer the apprenticeship program in Australia.
WHAT MADE YOU CHOOSE HAIRDRESSING?
I wanted to become a hairdresser since I knew what scissors even were. My grandmother made me do her roller set from as far back as I can remember and I cut all my friends hair in my bedroom over the carpet floor. I used to daydream about what my future salon would feel like and look like… I even made a few salons out of shoe boxes, always retro and extremely quirky. I wanted it to look like an old diner with a Jukebox and serve milkshakes. I was really drawn to hairdressing because of all the creative possibilities and I always loved the way hairdressers at fancy salons were put together and that’s what I wanted to be! I’ve always been a bit of a dreamer.
see(stalk) the guy she was dating and so it was the perfect opportunity as I don’t think I would’ve done it without an accomplice. I had no idea where Perth was; all I knew was that it was in Australia and there was going to be roo’s and crocs all over the place! I began working at a salon in Scarborough about 100 meters from the beach. I couldn’t believe my luck and I wasn’t used to making such a high hourly rate, so I was in heaven. It was just as I thought; learning to do dreadlocks and trying to understand what objects my boss was trying to say! The novelty of maintaining dreddies wore off in a few weeks though.
YOU MADE AN IMPROMPTU MOVE TO AUSTRALIA. WHERE DID YOU WORK ONCE YOU ARRIVED?
YOU BEGAN YOUR BUSINESS AFTER WORKING FOR OTHERS? WHY DID YOU WANT TO OWN A BUSINESS?
I did! A few bottles of wine, a papier-mâché piggy bank with saved tips and dating “Mr. Wrong” had me packing and fleeing the country within 10 days back in 2008. Still the most spurof-the-moment decision and BEST decision I ever made. My girlfriend was coming over to Perth to
I always found fitting-in at salons to be quite hard. Working under someone else wasn’t any easier. I’ve worked at over a dozen salons and very few of them were ones I ever really felt at home in. When you’ve been day dreaming your entire life about what your perfect salon will be like, it can be pretty hard to find your match. I
just had too many ideas to be able to keep my bloody mouth shut. Taking matters into my own hands was bound to happen.
YOU STARTED YOUR BUSINESS IN A HOUSE?
The Nest started in no ordinary way- from a granny-flat studio attached to my house to The Nest now. The first Nest will always hold a piece of my heart; clients would come expecting a laundry room set up and you would walk down the back of this shitty looking house and suddenly “The Nest” would appear. It was an eclectic mix of things I loved, a bit shabby chic, a bit retro and a little bit nutty. At Christmas I would decorate it beautifully from top to bottom, serve gingerbread Lattes and Baileys in coffee. I loved every minute of it. In the end, I had 2 staff 4 chairs and 2 basins and after 3 years there was nothing more I could do or change to make it work any better, so it was time to make the big jump. Working from a house was never my intention. I always knew how I wanted my salon to “feel” but I had no idea what I was about to create. The home studio gave me personal time with clients to find out why they were coming to a house instead of going to a typical commercial salon which is something I’ve implemented into my salon now.
WHAT IS UNIQUE ABOUT YOUR BUSINESS?
The Nest is a female-exclusive, colourspecialist salon intentionally run by a team of sweethearts. The salon was built entirely by hand by my self-taught carpenter husband who has since started his own business called Woodland Surroundings. It’s mostly salvaged timber, from a friend’s old fence to old rustic doors we found and put on wheels and a concrete bar in the middle of the salon. Together with my ideas and his talented hands, we’ve strayed far from the status quo. We are also a child free salon, and it’s been a huge hit amongst Mums and single ladies alike. The Nest is perfect for any female who walks to the beat of their own drum, loves to laugh and loves beautiful hair and it’s just for us.
TELL US ABOUT YOUR COLLABORATION WITH BLOGGERS TO MARKET YOUR BUSINESS.
Gone are the days where newspaper advertising
brought in clients. Having well known Perth influencers amongst our clientele has definitely helped build our brand in a huge way and has kept us connected around town- it’s been such a fantastic networking tool. I’ve also made a few great friendships meeting like-minded creatives.
TELL US WHY YOU HAVE DECIDED TO SERVICE ONLY FEMALE CLIENTS?
Honestly this wasn’t even a decision I made myself. I had only 3 male clients before our last expansion and then one moved, one went from hipster to hippie and stopped cutting his hair and I thought “what’s the point of doing one Men’s cut a month?”. If I’m going to offer a service it needs to be done well. We now get a male haircut inquiry about once every 2 months. There’s so many kick-ass barbers out there and I just can’t compete with that! I love how barbering has become super trendy and I think it will only make our industry stronger.
WHAT WAS THE BUSINESS MOTIVATION BEHIND THE DECISION OF FOCUSING MAINLY ON COLOUR?
I didn’t open the Nest knowing that we would be a colour specialized salon but given my love for colour it just happened naturally. I think because of this, I attracted staff who were also obsessed with colouring. In all honesty, if someone came in wanting an electric blue pixie cut, I’d probably look like a deer in headlights! It took me a long time to find what my niche was as I spent a lot of years trying to be the kind of hairdresser that I just wasn’t. Now I focus on what we love instead of trying to do it all. We offer our clients a unique service menu on our online booking system with different packages that start the clients “Nest experience” from the minute they book their appointment. All packages include colouring and we have very few clients who book in only for a haircut.
TELL US HOW YOU’VE BUILT YOUR BUSINESS FROM ZERO TO 9 STAFF.
I hire one at a time and slowly. I am always aware of how many new clients we have and how many new clients a month I need to bring a new staff member on board without twiddling their thumbs in the backroom. It’s always scary hiring a new member, wondering if they’ll be busy or not. If you are on top of your marketing
and you know your numbers, then you will know when the time is right. It’s taken me 5 months to find my most recent employee. I’m very particular & I need to see sparkles in their eyes! Keeping the dynamic of my team is far more important to me than bums on seats.
YOU ALSO DELIVER EDUCATIONAL WORKSHOPS. TELL US HOW THESE CAME ABOUT & WHY
Long story short, I want to encourage passionate hairdressers and young people to become hairdressers. I’m done with complaining about “not enough education in Perth, not enough apprentices to hire etc”. I’m ready to do my part to engage more people into our amazing industry.
YOU OPERATE BY APPOINTMENT ONLY. TELL US ABOUT THIS POLICY & WHY YOU’VE CHOSEN THIS.
A few reasons. 1) It is more expensive for us to have a senior stylist “available” for walk in’s than to rebook a walk-in for a different day. 2) All of our appointments are made online, clients can book in, change or cancel their appointment (with a deposit) at any time. Our busiest time for online bookings is Sunday nights! 3) Less interruptions for clients and staff We don’t leave clients to answer the phone and clients love this.
WHAT ARE SOME OF YOUR REMAINING BUSINESS AND/OR LIFE GOALS?
I think that you should always be setting new goals. One short term goal at the moment is to find a good work-life balance which is hard to do when work is your favourite pastime. I like writing, so finding time to blog about the industry and my own experiences is something I’d like to do more.
WHERE DO YOU SEE YOURSELF IN 2-5 YEARS?
I would love to see our salon helping others to grow their business, I’d love to be a motivational speaker down the track. I want to inspire and motivate people and bring hairdressers closer together. I don’t know exactly what it will look like, I’m just going with the flow to see where life takes me. Hair Biz Year 10 Issue 5
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26 THE
CLUB
Like us, you’ve probably been watching while the talented and determined Kaye Rubi and crew, Rubi hair, VIC, have been steadily building their salon empire, collecting numerous awards along the way. With Michelle Meade joining Kaye as a co-owner in a new salon not too long ago and more recently Nikki Porter following these footsteps, we recently heard about something quite interesting that we hadn’t known and it’s called ‘The 26 Club’. Curious to know more, we asked Kaye Rubi to explain what The 26 Club is all about.
SO HOW DID THE 26 CLUB ORIGINATE?
Says Kaye: “When Michelle and I were going to open our 3rd salon with Nikki Porter, I suddenly had the memory of opening my own first salon at the tender age of 26. The coincidence was that Nikki was 26 at the time just as Michelle was 26 when we started Rubi Hair Richmond in 2012. ‘There’s something in this!’ we said and ….. we became ‘The 26 Club’ Pty Ltd.
WHAT DO YOU THINK HAS MADE YOUR COLLABORATIONS WORK WHEN MANY OTHERS HAVE NOT?
We’re like the 3 amigos - despite our age differences, we genuinely enjoy each other’s company and we would go as far as to say that we are ‘best friends’. We’re also a team who work cohesively - the more we grow individually and as a trio, the more we are realizing that 60
Hair Biz Year 10 Issue 5
“We genuinely enjoy each other’s company and we would go as far as to say that we are ‘best friends’.” each other’s strengths are different yet just as important as the others. We are currently reassessing these strengths with the intention of building our brand (Rubi Hair) to it’s full potential.
WHAT HAVE YOU LEARNED FROM YOUR BUSINESS PARTNERSHIPS?
Our first salons at 26 years of age have spanned many years and even though we are all at different ages now. We believe this is evident that partnerships can work as long as there are 3 key values: 1. Shared vision 2. Total trust 3. Loyalty
WHAT’S NEXT FOR THE ’26 CLUB’?
As long as there’s constant communication and these 3 key values - the sky’s the limit!
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SHOWPONY, LONG HAIR & LIZZIE
Showpony Professional is thrilled to announce the appointment of multi-award winning bridal hair stylist, Lizzie Liros as the brand’s official ambassador.
Stephanie Mason, Managing Director of Showpony believes this collaboration is the perfect fit due to Lizzie’s wealth of styling knowledge and almost 30 years’ experience in the industry.
work regularly gracing the covers of magazines around the world. She now styles over 100 brides annually globally, and her work with celebrities includes John Travolta, Guy Sebastian, Kylie Minogue & many more.
A celebrated hairdresser, Lizzie is one of Australia’s most awarded hair-up stylists, having been voted Australia’s leading bridal hair designer for 8 consecutive years.
A published author, Lizzie has launched several sold out educational books and DVD’s and is regularly called on as a headline platform artist and presenter at industry events.
Most recently Liros was awarded the 2015 Palazzo Versace ABIA Designer of Dreams Award – Best Australian Bridal Hair Stylist.
Showpony Professional is Australia’s premier hair extensions company at the forefront of hair and fashion, a brand that is synonymous with education, quality, technology and fashionforward, directional vision; an association which Stephanie is very proud of.
“I chose to work with Showpony as it’s a globally renowned company, recognised for its high fashion and celebrity hair work,’ says Liros. “It’s an innovative brand successfully ensuring the Australian market is introduced to the highest quality hair extension products,” says Liros. “To work amongst the best educators who inspire a different educational platform is very exciting. I am looking forward to the opportunity to work with a reputable hair extension company that I can successfully use in my day-to-day styling.” Lizzie’s high profile affords her the opportunity to work Internationally with some of the most exciting beauty and fashion brands with her 62
Hair Biz Year 10 Issue 5
“Hair extensions are not only about volume and length; they have become a fabulous fashion accessory to create highlights, fill in gaps, indulge in a non-committal fringe, fix a bad cut or inject your ponytail up-style with instant volume,” says Stephanie. Used and loved by celebrities, fashion icons and celebrity hair stylists, Showpony is also the exclusive supplier to fashion weeks across Australia, successfully positioning itself as a leading hair extension supplier, recognised nationally and internationally for its outstanding quality and range of products.
Showpony offers a diverse range of real human hair and heat resistant synthetic hair extensions, including Clip in Extensions, Tape, Stick Tip, Micro Bead Weft, sew in Weft, Skin Weft and a Hair Care range designed specifically for hair extensions. Their success as Australia’s most recognised hair extensions supplier is based on their belief that hair extensions should be undetectable, natural and safe. This has allowed Showpony to develop a reputation as an industry leader and actively change the perception of hair extensions and their application and maintenance. Says Stephanie, “We are highly committed to educating salons and stylists on how best to use Showpony Professional products, ensuring consumers always walk away with a look they love, and one that is perfect for any occasion.” “This dynamic collaboration between Showpony and Lizzie Liros is an exciting fusion of hair and fashion for the everyday client who seeks an original, exceptional look.” www.lizzieliros.com www.showponyaus.com.au
P R O F E S S
O N A L
LINEAIRE
COLLECTION COLOURIST: DANIELLE BLAKELEY HAIRDRESSER: DANIELLE BLAKELEY MAKEUP ARTIST: KAZUO AMANO PHOTOGRAPHER: PETER ROSETZKY GARMENTS: ELLIVEN SALON: YOSHIKO HAIR YOSHIKOHAIR.COM.AU
INSPIRATION
When Hairdresser Danielle Blakeley came up with the concept of the Lineaire shoot she drew inspiration from Graffiti art prevalent on the lane ways of central Melbourne. A combination of strong architectural lines and freehand spray painting of street art. As to reflect the freehand nature of urban graffiti yet set in a strong urban environment. Matched with Hairstyles, which feature strong colour work, yet creatively done using freehand techniques. Mimicking Graffiti Artist, many who draw upon their built environment while using a totally freehand method of applying their art.
CHANTAL MCAULIFFE
RAINBOW ROOM INTERNATIONAL
THE ‘MUSE’ COLLECTION RAJ SETHI
BARRIE STEPHEN HAIR
HAIR BY Schwarzkopf Professional LEAP Ahead Team
LAUREN TUDOR EN ROUTE
HANNAH MACKLIN KJM SALONS
HAIR BY Schwarzkopf Professional LEAP Ahead Team PHOTOGRAPHER John Rawson MAKE-UP Maddie Austin STYLING Clare Frith ART DIRECTORS Gary Hooker & Michael Young
INSPIRATION
The definition of a woman has changed immensely over the past millennium. Women today embrace their femininity, sexuality & independence. My inspiration was drawn from a variety of cultural and tribal influences resulting in an eye catching array of empowered women.
HAIR BY Bill Tsiknaris COLOURIST Bill Tsiknaris PHOTOGRAPHER Bill Tsiknaris MUA Jessica Tandy STYLIST Eclectic Mix
Cohesion
Hair By
Trevor Sorbie Artistic Team Photography: Adam Marc Williams Make-up: Marina Keri Styling: Trevor Sorbie Artistic Team
Hair
Shop
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1. THE AURA HAIR DRYER By ghd Ghd, has unveiled the latest revolutionary product innovation to join its award winning collection salon professional hair dryer, ghd aura. This ground-breaking new generation hairdryer combines the power of drying and styling to give effortless styling control with ultimate volume and shine to all hair types. Developed exclusively by a team of styling experts and scientists at the brand’s research and development facility in Cambridge, UK, ghd has created two breakthrough patented technologies which allow the user to experience a concentrated air flow resulting in exceptional styling precision, control and the very best smooth and shiny finish. www.ghdhair.com/au 2. BLOWDRY STYLERS By Pureology Created for all hair types, but especially suited to thicker hair, this nourishing cream melts into the hair enabling a seamless, faster blow-dry, with up to 230 degrees of heat protection. www.pureology.com.au 3. ANTI-THINNING TEA TREE SCALP CARE By Paul Mitchel Paul Mitchel Tea Tree Scalp Care is a preventative system that gently and naturally helps slow down the process of hair thinning, due to breakage. Scalp Care Anti Thinning Shampoo is a Sulphate-free cleanser which gently removes impurities to prime the scalp for stronger, thicker-looking hair. Anti-Thinning Conditioner containing Regeniplex, strengthens and detangles fine, fragile hair. Anti-Thinning Tonic is a twice-daily spray which creates an optimal scalp environment to help increase hair density and encourage healthy hair growth. www.paulmitchell.com
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4. ESSENTIAL BLENDS By Affinage ESSENTIAL BLENDS: A revolutionary colour inspired by fashion and nature, brings out hair’s natural beauty with one multipermanent, anti-ageing colour range. Free from ammonia, paraben, alcohol, SLES and cruelty, Essential Blends contains a philosophy of essential ingredients designed to help prevent skin sensitivity and increase antiageing protection. ESSENTIAL OILS ELIXIR BLEND: Enriched with geranium oil and Quintessence, Elixir Blend provides all hair types with anti-ageing and skin sensitivity protection, reducing irritation and staining, soothing dry, irritated scalps and smoothing frizzy hair. www.essentialoilshair.com 5. BALAYAGE HAIR COLOURING FILM by Shatush Professional New Shatush Balayage colouring film has been designed for the latest colouring techniques including Balayage and any other freehand colouring. Available from leading wholesalers. Call 03 9555 1533 for you nearest distributor
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6. MEN’S STYLING AND GROOMING RANGE By Dear Barber Winner of the 2015 Barber Awards: Styling Range of the Year, UK men’s grooming brand, Dear Barber is now available in Australia. Fronted by ambassador and internationally acclaimed master barber, Darryn Pitman, Dear Barber offers Australian men an authentic and comprehensive barbershop experience at home with its introductory range of affordable hair care, styling, beard management and shaving products. The range includes Fibre, Mattifier, Pomade and Shaping Cream, as well as Beard Oil, Moustache Wax, Shave Oil, Shampoo and Conditioner. www.dearbarber.com.au 7. L’INCROYABLE BLOWDRY By Kérastase Introducing a game-changing concept to the world of hair styling, Kérastase Paris has launched the new reworkable heat lotion, L’incroyable Blowdry. This incredible blowdry cream provides optimal shapeability and infinite options to style and restyle, making blowdrys last longer with no stiffness. Kérastase’s newest styling product creates soft and luscious hair, infused with life and movement, while maintaining unprecedented styling power. www.kerastase.com.au
8. ANTI-AGEING AND VOLUME TREATMENTS By Kevin.Murphy Kevin Murphy’s luxurious salon-only experience, TREAT.ME expands its offering with the inclusion of Anti-Ageing and Volume treatments. The new Treat Me anti-ageing formula combines Lotus Flower and Orchid extracts to add shine and lustre to dry and brittle hair. The Volume treatment utilizes Tri-peptides and nettles extracts to improve scalp circulation and the flow of oxygen to the hair follicles giving fine hair density and strength. The range of Kevin Murphy treatments can be mixed with Kevin.Murphy Elixir at time of treatment in salon. www.kevinmurphy.com.au 9. CURVACEOUS RANGE By Redken Redken 5th avenue NYC invites curly girls everywhere to join the #curlrebellion with new Curvaceous… a complete collection of professional, customisable products to transform and enhance the beauty of all curl types - waves, curls and spirals. New Curvaceous is safe for colour-treated hair and features Redken’s exclusive curl memory complex. Formulated with sugar crystals, Moringa oil - rich in vitamins A, B, C & E - and a UV filter, this expertly cocktailed complex provides ultimate nourishment and protection for all curl types. The easy-to-navigate collection includes 4 renovated products + 2 new star products: • High-Foam Cleanser • Conditioner • Full Swirl Cream Serum • Ringlet Shape Perfecting Lotion • Curl Refiner • Spray Gel. www.redken.com.au
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10. OSIS+ VOLUME, CURLS AND MATTE TEXTURE By Schwarzkopf Professional Schwarzkopf Professional OSiS+ is adding a blast, a bounce, and some mighty styling power to their range with the release of three must-have products. OSIS+ Big Blast is all about volume, long lasting, strong volume with root lift and blow-dry heat protection. OSIS+ Bouncy Curls leads the curly-girl hair trend, providing strong definition, bounce and control for curls that leaves hair soft to touch. OSIS+ Mighty Matte gives you extreme control, texture and separation and also leaves hair with a matte effect. These three newbies join other OSIS+ hair heroes such as Undercoat, Tame Wild, Refresh Dust, Damped and Thrill. You were made to explore your creativity, so do it with OSIS+. www.schwarzkopf-professional.com.au 11. HIGH RISE AND BEACH ENVY VOLUME RANGES By Redken NYC Redken 5th avenue NYC release two new game-changing collections. High Rise Volume containing Filoxane, actively penetrates the hair fibre to expand the hair diameter and provide increased volume over time. Inspired by professional cocktailing, Polishing Silicone Polymers promote enviable volume + flawless lift. The range includes Volume lifting shampoo, conditioner and Volume Duo Volimizer. Beach Envy Volume Range promotes enviable volume + touchable texture and includes Volume Texturizing shampoo and conditioner and Volume Wave Aid. www.redken.com.au 12. ARGAN INFUSED HEATED VOLUME BRUSH By Silk Oil of Morocco’s Silk Oil of Morocco’s digital Argan Infused Heated Volume Brush is a unique patented design with Argan/Keratin Ceramic Technology to provide instant volume and lift. Heated ceramic plates infuse hair with Argan Oil and Keratin particles during styling to create huge lift and volume whilst leaving hair nourished and silky smooth. The unique patented design features double heat technology for bigger volume, Tri-Zone Heating Technology for even heat distribution and leaves hair nourished and silky smooth. www.silkoilofmorocco.com.au
13. ELEMENTS SCALP STIMULATING SERUM By Wella Professionals Get back to your roots through the power of nature with Wella Professionals Elements Scalp Stimulating Serum, the newest addition to the Wella Professionals Elements collection, designed to relieve an imbalanced scalp for renewed hair vitality. Wella Professionals Elements has been inspired by nature to provide up to ten times more keratin protection* for renewed hair vitality. Wella Professionals Elements protects the integral keratin structure, keeping your hair looking shiny and healthy, but without some of the chemicals usually associated with hair care products. www.wella.com
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Brisbane School of B A R B E R I N G
Providing specialised training to Barbers & Hairdressers. Specialised Industry Days Gap/Refresher Training Hot Towel Service & Cut Throat Shaving Beauty Short Courses (waxing, tanning, brow & lash)
Apprenticeship training (In salon or on campus)
Servicing Queensland Wide
3229-2999
admin@brishair.com.au
www.brishair.com.au
Image Copyright P&G
THE BLEAK FUTURE?
By Steve Corthine
I hear so many salon owners complain about the younger generation. I’m sure my boss’s, of which I have had 4, not including my wife, complained about me. Are we so different from the millennial? I hear so many salon owners complain about the younger generation. I’m sure my boss’s, of which i have had 4, not including my wife, complained about me. Are we so different from the millennial? The Millennial Generation, I googled this, where born between 1980 and 2000, and are joining the work force in vast numbers, albeit NOT into the hairdressing industry. Attracting the best Millennial’s, I believe, is critical to the future of our industry. I heard recently that by 2030 there will be 5 generations in the work force. People are living older, healthcare and medicine is getting better as are hair products… cheers Matrix! Millennial’s career aspirations are that they want to own the company after a month and their attitude towards work, I find, are good, as long as you give them some control. Their knowledge of technologies and use of social media will define their generation. This, I find awe inspiring and also scary as f@#k. Here are my suggestions to millennials – although I think could be good advice for anyone!
1. WORK
It’s called work because it is work. Work, especially entry-level work, i.e. assistant life, usually isn’t fun. We try at Stevie English Hair to make it fun, but when you start you have to learn and WORK!... in a fun environment. If something is “fun” you are usually charged admission. So if my staff want to pay me to come to work! Great! Funny though I pay them to come to WORK!
2. MOVING UP THE LADDER
You won’t be a salon manager or a director over night. To obtain these levels you need to WORK, TRAIN, PREPARE. I think if you want to do really well in your job, you need to be prepared to “WORK BLOODY HARD”. But also you have to work harder, faster better than anyone else… that’s how you stand out from the crowd.
3. INTERIORITY
As a salon owner for 9 years you learn many things. I guess you don’t expect loyalty, but interiority is everything. I have had great staff members leave with heads held high and we clap them out, and we have been shocked by others. Its a shame.
4. WORK IS MORE IMPORTANT THAN YOUR SOCIAL LIFE
Hairdressing will cut into your social life. We work Saturdays. We do late nights. Requests to leave early, because of a concert, because it’s your boyfriend’s aunty’s dog’s birthday…. Hmmm. Basically your social life grows tiresome. We are entitled to holidays but not 7 Saturday’s in a year! It not only let’s your boss down, but your co-workers get pretty fed up too!
5. NO JOB IS BELOW YOU.
The idea that some jobs are beneath you is the affliction of both the young and the educated. Millennial’s happen to sit in both categories. I have had an assistant tell me she is training to be a hairdresser not a cleaner. Basically don’t run before you can walk. Cleaning the salon is one of the most important jobs as no one wants to get their hair done in a dirty salon. I have a staff member who puts the same enthusiasm to cleaning the salon as she does to doing hair. This staff member I want to help and push. It’s simple you get out what you put in.
6. I DON’T CELEBRATE MEDIOCRE
Being a parent and seeing how kids get wrapped in cotton wool, does my head in. There is no medal for coming last in the work force. Pass the parcel with prizes in every layer has created a missguided youth. Becoming a C player in a salon is a waste of time. We have appraisals every quarter. We do weekly meetings. Our dashboards are the corner stone of our business. We are not looking for Average. We are looking for greatness. You should always go into work with the idea that you are doing your best!
SO, HOW CAN WE ENTICE MORE MILLENNIAL’S INTO HAIRDRESSING?
With our training system changing and with more rental booths popping up, I’m worried about the future. I’m talking 10 years from now we are going to have a serious problem if rental booth becomes the norm. We will have something similar to the American training system. 1 year beauty school, meaning Very Average Hairdressers. I believe in education. I believe in hard work. I believe in doing the best you can. I also believe in giving back to the industry that has given me everything. This is quite a dark blog by my usual standards. I’m not a doom and gloom person, but I definitely worry, and I think without a massive push, using the national body of the AHC and with out the backing of our great companies like Matrix the future could be bleak.
technology that delivers
Pure Inner Hair Hydration
Tel. 03 9439 4841
ciao@aquabaci.com.au
www.aquabaci.com.au
CASH-FLOW IS KING By Kirstie Stafford
As hairdressers I often think we are poor sales people. We are creatives. We want to do amazing hair. We are passionate. We are committed to getting each foil or hair perfectly coiffured. But when someone mentions selling to us- we go cold. Unfortunately, without sales, we can’t pay our bills, we can’t train our staff, we can’t live the life we dream of. You know…. I’m opening a business and I’m going to be RIIIICCCCCHHHHH! Cashflow is such an important part of managing a profitable business. One of the biggest challenges I hear from salon owners of all shapes and sizes is their cashflow and their ability to make money and stay profitable. Do you know your most profitable services? Do you know what products that you sell make you the most money? Clients cancelling last minute, staff being distracted or unproductive and not focused, too much stock in colour room or retail shelves; all of these things affect your bottom line profit, cashflow… and sometimes even your sanity! Do you project your sales? Do you know what will be in the bank at the end of each week? Do you have a salon target? Do you have separate individual targets? Do you have common goals, that as a team, you all need to work towards Do you track your stock purchases as a percentage of your sales? Do you divide your stock purchases into professional stock and retail stock to monitor each?
capital (money) to do these things. What’s on your wishlist right now? What are your funding strategies to raise capital? We are in business to make money. Both our teams are as well. Our ability to sell something, be it services or product has a direct impact on our cashflow.
At Woohoo, we find one of the easiest strategies to manage cashflow is to stay on track with our sales target. This is our total weekly salon sales target that all team members are focused on which is broken into the sales we expect from services and the sales we expect from products. This weekly salon target must be focused on despite sickness, despite flooding, despite all the things that change in a week, as this is what we use to stay on track and keep our team focused.
Selling is the key to cash. And cash is what enables you to flow in the areas and in the directions and at the speed that is required to create your success.
We constantly want new things in the salon and we want to upgrade our equipment but one of the biggest challenges most small businesses face is raising the
www.woohoosalon.com.au facebook/woohoosalon instagram/woohoosalon
So if you want to learn how to make money and have better cashflow, you have to learn how to sell and you have to train your team how to sell. Selling will set you free….. because we all know CASH-flow is king!
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AVOIDING SOMETHING? By Kym Krey
Hands up if you’ve had a staff member who really pushed your buttons! Maybe they’re always late for work or arriving out of uniform; maybe they’re confrontational or argumentative, or maybe you have to remind (nag) them every day just to get the bare minimum performance. Whatever the issue, it’s been going on for a long… long…looooong time, right? And it’s driving you C.R.A.Z.Y!
You’re going home and ‘downloading’ (whinging) to your poor partner every night and if you don’t do something soon, they’re threatening to go down there and sort them out, right? Well….. partly right. Sure, the first time they do any of these things, you have grounds to be dissatisfied and to have a conversation about correcting the problem. Also know that your other staff are watching closely to see what you do, or don’t do here. But if you are dealing with the same issue which just keeps happening over and over again, like a bad real-life example of the movie Groundhog Day, then the problem isn’t actually with them. What?? Yep. If this has happened three or more times now, it’s time we had a serious conversation and, my friends, I have some tough love comin’ right atcha. 80
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There’s something you’re avoiding. If you’d resolved the issue and solved the problem, it wouldn’t be reoccurring so it clearly is not yet resolved. You might have trimmed the weed back to ground level once or twice, but the roots of the problems are still there. If you can see yourself in this situation and you feel like you’ve tried to talk to them but you’re not getting anywhere, you’re having the wrong conversation. Sometimes we avoid dealing with problem staff because we tell ourselves stories. Those stories might include: ‘She just won’t listen, anyway. What’s the point?’ ‘It’s not worth upsetting her. She’ll just cause a fuss and I won’t get any decent results from her for a week!’
‘She’s really confrontation!’
aggressive.
I
hate
Or…… ‘If she does it again, THEN I’ll say something!’ Sound familiar? We tell ourselves these stories to ‘let ourselves off the hook’, so we have a reason not to deal with the problem. The thought of having that conversation is uncomfortable so we find a reason not to have it, or maybe we just have no idea how to begin. If that sounds like you, I have good news for you. There is a way to negotiate through difficult conversations and it’s as simple as 1,2,3!
1. ISSUE. The first time you see something unacceptable, you need to have a conversation about it. Now, that doesn’t mean you yell and scream or huff and puff;
you have this conversation calmly but you need to make your position clear to your employee. It goes something like this: “I need to talk to you about something. I notice that this happened today and that is a problem because….(explain how it negatively impacts your business). Do you remember when you first started and we discussed our expectations and requirements of the role and one of the things we spoke about was …(add detail of your agreement). At that time, you agreed to those expectations and felt that you would be able to deliver on those requirements daily, as part of your agreed role. Yet, today, I can see that we’ve fallen short of those requirements. Is there a reason why this happened today?” Unless there has been a genuine reason why the problem has occurred, you’re going to get something that sounds like an excuse, usually shifting the blame to another person. Why? Because someone who takes responsibility for their actions would have come straight to you and apologized, explained what was going on and reassured you that it wouldn’t happen again. If you’re in this recurring nightmare, it’s usually with someone who avoids responsibility at all costs. It’s just never their fault. Whatever the reason (unless it’s genuine, i.e. sick child etc), you end this ‘first time’ discussion with an explanation of exactly what you need them to do from now on, as per your initial induction conversation. And…. here’s the most powerful part……. ‘Is that something you feel you’ll be able to deliver 100%, every client, every day?’ If ‘yes’, then… ‘Do I have your word?’ You’ll see exactly why that last question is important later.
2. PATTERN.
Well, guess what? It’s
happened again. Despite their reassurance last time, they’ve done pretty much the same thing again. So, do you have the same conversation and tell them not to do it again? NO! Why? Because, unless there has been a genuine reason for this happening again (like medical emergency), what you have now is a pattern. This is not the same thing happening for a different reason. (E.g. last time I slept through my alarm but this time, it was my boyfriend’s fault, or the bus was late etc). It doesn’t matter what the individual reasons were, this is now a recurring pattern of behaviour that is causing real concern. This is where you draw a line in the sand if you want to stop this turning into your worst ongoing nightmare. ‘I need to have a chat to you about what happened today. Do you remember that on XXX (date) we had a conversation about you ….(explain what they did) .. and we talked about why that was a problem for the business? Do you also remember that when we spoke, you
gave me your word that this would not happen again? (Yes) Well, today I see that it actually has happened again. Is there a reason why this has happened again today? (Again, listening for genuine, serious reason). The reason I am very concerned about this is that I can see this behaviour starting to form a pattern, and that’s not something I would be able to accept. I’m also concerned because you gave me your word last time that you would take responsibility for this and yet I can see that has not happened’. ‘I would hate to see this issue causing us to end our working relationship but I do need to let you know that if it does continue to happen, I’ll need to take steps to protect the business and that may mean we can’t work together anymore. Let’s look at what could be done to ensure it doesn’t have to happen again’. (Explore options, suggest new routines etc). ‘So, as I see it, we’re standing at a crossroads of sorts and you have some decisions to make. I’d love to see you make whatever adjustments you need to make to ensure that you remain a valued member of the team, but I guess if you choose not to make those adjustments and we find this situation happening again, we may need to decide if there’s a future working together here. I’m here to help and support should you genuinely need that but I also need to consider the needs of the business and my other staff if your choices have a negative impact there. Let’s meet again in a week to review progress and discuss’. If you have a good staff member deep down who has just developed bad habits and gotten away with it in the past, this may be the jolt they need to realize that they’re risking their job by not taking responsibility. In fact, you may be the first person in their life to ever hold them accountable for their actions. Whatever they’re doing to create a smoke screen and avoid responsibility may have worked like a charm for years with teachers, parents, partners etc so of course, they’re expecting that they’ll get away with it with you too. It’s time for them to either grow up and make changes or experience the effects of their actions. Choice and consequence. They can go to the dark side or….. come to the light! Again, no angry or harsh words, no emotional scenes, just a calm but firm conversation about choices and responsibilities. Whatever way this goes, if there’s a chance of salvaging them, this is what usually does it. I’ve actually had a couple of staff over the years thank me for having this conversation with them. They realized where they were heading and didn’t like what was ahead so they made the changes they needed to make and we all lived happily ever after. Sometimes, the conversation that you fear will be a breakdown in the relationship is actually the breakthrough that was needed.
If, however, they don’t choose the light and continue with their unacceptable behaviour, you need a third and final conversation in your toolkit.
3. RELATIONSHIP. Yep, it’s happened again! By now, it’s clear that there’s nothing accidental going on; they’re calling your bluff to see what you’ll do or they have no respect at all for this opportunity with you. The question is…….. ‘Can we go on like this?’ Like any melodramatic break up seen in your favourite soap opera, it’s time for that conversation. You know, the one that leaves two people staring off into space while they contemplate their fate. The ball is clearly in your court now. You’ve said ‘If it happens again, we’ll likely part company’ and here it is again. What are you going to do? Whilst none of us want to go through the hassle of recruiting, hiring and training another new staff member, the alternative is actually worse. If you leave this noxious weed unattended to grow in your workplace garden, it will suffocate all of your other ‘healthy plants (staff) and ruin your positive culture. Everything you’ve said about who you are and what it means to be part of this team will be down the drain if you don’t walk your talk right now- and again- your other staff are watching closely to see what you do. Your credibility is on the line. This situation has now become toxic and you have a decision to make. You see, as hard as we try to coach, train and sometimes even rescue, not everyone is going to fit. In your early years, you’ll likely drag this situation on for months or even years because you really don’t want to have the conversation that needs to be had, but with time and experience comes wisdom and the knowledge that whatever happens, you’ll be ok. The cards are on the table. You’ve made your position clear and they’ve made their choice. Now, all that remains to be said is …. ‘It’s over’. Trust me, it’s never as scary as it seems and when you have the courage to act on your values, you’ll never go back again. And you’ll act so much faster next time. Feel that weight off your shoulders? Yep. Feels better, huh? Kym Krey, Principle of Developing Leaders is a leadership coach and mentor helping business owners and managers to build their leadership skills and grow high performing teams. Contact Kym at www.kymkrey.com.au
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SOCIAL MEDIA AND SHARING By Estelle Oliverie
Everyone has an ego. Some of us have larger egos than others, but none the less, whether people like to admit it or not, we are driven by how others see and perceive us.
In social media, we are in control of how people view us. We instinctively want others to see us in a particular way: funny, sexy, inspirational or intelligent. This is obvious in the types of photos we post, the videos we like and most importantly, the information that we choose to share with our social media peers. For example, my recent re-post of a video teaching 30 ways to tie a scarf serves the purpose of 82
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demonstrating to my mates that I am up with current fashion trends, while also providing my like-minded fashionista friends advice on how to fix their own style. And... I hope that they see me as cool for sharing it. Likewise, you can be in control of how your clients perceive your business while also providing a platform for them to ‘look good’ in front of their online friends.
So... before pressing the ‘post’ button, make sure you are able to answer YES to at least one of the following four questions:
1. WILL SHARING THIS CONTENT MAKE MY CLIENT “LOOK GOOD”?
Generally speaking, research has shown women tend to re-share content that makes them look intelligent, whilst men re-share cont’d on page 84
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METAL BOXES Rectangle or Square Display
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POST IDEA: Share an article, video or image that educates your client on how to create the perfect blow wave at home.
4. DOES THE CONTENT TELL A STORY IN ITSELF OR DOES THE CONTENT ENCOURAGE YOUR CLIENT TO TELL HIS OR HER OWN STORY?
We ALL love stories. From the age of 18 – 35, we love talking about ourselves, whereas from the age of 35 onwards we love hearing stories about others. Put ANYONE in the spotlight on Social Media, wrap a story around it and it will receive great engagement. Stories are happening EVERYDAY in your salon. From the triumphs and milestones of your business, the strengths and talents of your staff and exciting moments occurring in your clients’ worlds.
“If content makes your client feel happy, the chances of it being re-shared, liked or loved are more likely.”
content that makes them “look funny or cool.” How can you make your client “look good” in front of all of their friends? Hair can be a personal topic. Think about how your post about the hair industry or your team of experts makes your viewer “look good” to others.
of a treatment? Maybe the impact of your business on one of your client’s lives?
2. WILL THIS CONTENT EVOKE A POSITIVE EMOTION, SUCH AS HAPPINESS OR EXCITEMENT?
3. IS THIS CONTENT USEFUL, OR DOES IT CONTAIN INFORMATION THAT HAS STRONG PRACTICAL VALUE?
If content makes your client feel happy, the chances of it being re-shared, liked or loved are more likely. Posts that bring smiles to people’s faces take form in positive affirmations, children, funny videos, and good news. What is happening in your salon that can evoke a positive emotion from your client? A breakthrough in a new product/ technology? A new service? The results 84
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POST IDEA: Share an article/video/image on a client that has experienced significant change in their life since changing their hair at your salon.
You are the expert in everything hair related. Everything you know about hair IS useful to your client. Educating your clients on things they can do at home to look after their hair better is valued and appreciated. We all love to learn new things; this is your opportunity to teach your client something outside of the walls of the salon.
POST IDEA: Share a picture of one of your staff members. Talk about what this staff member is particularly good at (colour, cut, style etc), give your audience a taste of their personality: his/her likes and dislikes, hobbies etc. Make sure the image is highresolution and your Staff Member LOVES the picture of themself. This is really important, as your staff member will tend to re-share it through their own social media channels which will in-turn extend the reach of the post. Remember that perception can be your best friend or worst enemy. Take control of how others perceive your salon, staff and product knowledge and give your clients a reason to share it. Most importantly, celebrate your own ego. Estelle Oliveri is the director of Eternal Eve for Business - Affordable, effective social media solutions for businesses focused in Hair, Beauty, Health and Wellness. Contact her on 0498 043 064 or go to business.eternaleve.co to learn more. Eternal Eve for Business is aligned with Geoffrey Herberg Education.
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6 TIPS FOR BETTER WORK-LIFE BALANCE AS A SALON OWNER By Richard McCabe
Beat burnout by making more time for the activities and people that matter most to you. If you’re finding it more challenging than ever to juggle the demands of your salon and the rest of your life, you’re not alone. Many salon owners are putting in extra hours to help pay the bills, or using their smartphones to be on call when they’re not physically at work. Owning a salon is not about working as hard as you can for the sake of trying to make a living. It’s not even about trying to make as much money as possible. But even if you don’t have much control over the hours you have to work, you can focus your time and attention on things you can control. Here are five ways to bring a little more balance to your life:
1. USING A DEFAULT DIARY
One of the most effective ways to improve your time management is to create and use a “Default Diary”. The majority of us struggle to make best use of our time. We all have the same amount, yet some achieve a lot and others achieve very little.
2. BUILD DOWNTIME INTO YOUR SCHEDULE.
When you plan your week, make it a point to schedule time with your family and friends, and activities that help you recharge. If a date night with your spouse or a soccer game with friends is on your calendar, you’ll have something to look forward to and an extra incentive to manage your time well so you don’t have to cancel.
3. DROP ACTIVITIES THAT SAP YOUR TIME OR ENERGY.
Many people waste their time on activities or people that add no value -- for example, spending too much time at work with a colleague who is constantly venting and gossiping. You know who they are. Take a look at some of the activities that don’t 86
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enhance your growth as a salon owner or personal life, and minimize the time you spend on them. Know who and what is important to you and learn to say ‘No’.
4. RETHINK YOUR ERRANDS AND HOME CHORES
Consider whether you can outsource any of your timeconsuming household chores or errands. Could you order your groceries online and have them delivered? Hire a kid down the street to mow your lawn? Even if you’re on a tight budget, you may discover that the time you’ll save will make it worth it. You could always trade services with friends or clients. Everyone loves a barter. I used to look after my launderette owner’s hair in exchange for washing the towels. Winning!
5. GET MOVING.
It’s hard to make time for exercise when you have a jampacked schedule, but it may ultimately help you get more done by boosting your energy level and ability to concentrate. Research shows that exercise can help you to be more alert, so why not factor that into your schedule? Make an appointment with yourself and make it a priority. A little ‘me’ time works wonders.
6. A LITTLE RELAXATION GOES A LONG WAY.
You don’t always need to make big changes to bring more balance to your life. Why not plan to leave the salon earlier 1 night per week and devote that time just to you? Slowly build more activities into your schedule that are important to you. Start by spending an hour a week on your hobby build up to planning a weekend getaway with your spouse and finally a 2-week vacation somewhere fabulous …. or just peaceful.
Even during a hectic day, you can take 10 or 15 minutes to do something that will recharge your batteries. Take a bath, read a good book, go for a walk, or listen to music. Never get so busy making a living that you forget to create your life. You have to make a little time for the things that ignite your joy. Richard McCabe iSalon coaching
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5 TIPS TO BUILDING A BUSINESS TEAM THAT WINS! By Tracey Daniel
Running a successful salon involves a huge amount of work, but few tasks are more important that putting together a top-notch team of employees. If you get the mix of personalities and skills right you are already a long way towards creating an environment that customers actively look forward to visiting and are happy to recommend to others
“Every team needs to blow off a little steam from time to time & hairdressers are no exception.”
However, creating a winning team isn’t simply a matter of stumbling into some lucky hires – you’re going to have to dedicate significant resources to cultivating the careers of the hairdressers working for you and creating a real sense of shared purpose. In this piece, we’ll break down five straightforward ways you can start making that happen:
1. SET STANDARDS
In a perfect world, every member of a salon team would naturally share the same set of 88
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standards and expectations for their own work and behaviour, but that’s sadly not always the case out in the real world. Ensuring you have clearly defined standards in place for your team sets the bar early and gives each team member a solid base from which to work. How you go about codifying these will vary from salon to salon – some businesses will want to take a more informal approach than others. Whatever approach you take, the standards and expectations you set for your team should be clearly communicated from the outset.
”Going the extra mile and actively incentivising individuals is a shortcut to taking a group of hairdressers from good to great.” 2. ACTIVELY INCENTIVISE YOUR TEAM
As a successful salon owner, you’ve probably already taken care of the basics by paying your team what they’re worth and making sure they enjoy tip-top working conditions. Going the extra mile and actively incentivising individuals is a shortcut to taking a group of hairdressers from good to great. Getting this right is a question of mixing shared team goals with individual rewards and bonuses team members can go for. You’re not turning this into a ruthlessly competitive environment, though. This isn’t a car dealership after all! Most people will, however, respond positively when given a chance to tie exceptional personal performance to specific rewards. Setting up separate team-based goals and rewards helps lock in a further sense of shared endeavour and gets everyone rowing towards the same shore.
3. CARRY OUT REGULAR REVIEWS
Running a successful hairdressing establishment is a long way from the Fortune 500, but there’s no reason you can’t steal a few tricks from the corporate world in terms of managing your teams. Sadly. many salon owners neglect to carry out formal performance reviews with their staff, preferring to take care of the team management side of things on a more or less ad hoc basis. There’s a lot to be said for proper reviews, though, even in the context of a small operation. Having scheduled review times during the year where your team members know you’ll be sitting down in a private, supportive session lets them know you’re taking their career development seriously. These sessions give you an excellent opportunity to check in with people on a personal level and effectively manage team members across different experience levels. It’s also well worth running one or two group review sessions per year with the entire team in attendance. This gives everyone a chance to
chime in on different aspects of the business’ operations and gives your team a real sense of shared responsibility and purpose.
4. INVEST IN TEAM BONDING
Every team needs to blow off a little steam from time to time and hairdressers are no exception. Make sure you’re working regular team days and nights into the mix to keep morale high. We’re not talking about soulless corporate “organised fun” style outings, though. Far from it. Get your team involved in setting up enjoyable opportunities for extracurricular socialising and make sure everyone is truly on board. You’ll see overall team togetherness steadily skyrocket if you get this right.
5. PROMOTE YOUR PERSONNEL
Always remember that though team members are working for the business, they’re also focused on achieving their own personal goals and dreams. Make sure you’re taking every opportunity you can to help them grow and
refine their skills. As an example of this approach, organising team photoshoots and shows can be a wonderful way of both explicitly praising your team and handing some extra authority and responsibility to individual members. Putting together a great team is an ongoing project, but one that every salon owner should put at the top of their to-do list. Start working our five simple tips into your overall management strategy and you’ll be well on your way to building a business team that wins! Tracey Daniel and Jane Challinor are the founders of the Real Business Group, an organisation which assist entrepreneurs and business owners to reach the next level in their business. To double your sales and profits in the next 90 days, sign up for their free Path to Profit event at http://www. realbusinessgroup.com.au/free-event
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MY FAVOURITE 4 LETTER WORD By Justin Herald
There are many four letter words that could come out of our mouths when things are getting tough or things just don’t work out for us the way we had hoped. I want to let you know what my favourite four letter word is when I am in that situation. Before you shut your eyes expecting something bad, please read on. My favourite four letter word is ….NEXT! That’s right, when things go south in business or the outcomes aren’t what I was hoping for, I just say to myself “NEXT” and I move on. I don’t dwell on it too much; I don’t try to breathe life into something that is not really going anywhere. Sometimes, although it may sting, we need to be honest with ourselves and accept that some things just won’t work out the way we hoped. I believe that too many people concentrate their energy on things that aren’t going to change and if they did change, they would only change for the worst. All they end up doing is spending (or wasting) a lot of energy trying to flog a dead horse. What we all need to have is a mental trigger that says to us, “NEXT” when things are just getting too hard. Each week I sit down with many people one-on-one who are after advice with starting a business, running an existing business or working inside a business with its staff. I am constantly amazed at the number of people who sit there and explain to me how long they have been working on something that is not only clear to them but also to me, isn’t going to work out the way they thought it would. Many of those people feel that if they gave up on that dream it would mean that they have failed. I don’t think that is the reality of the situation at all. If something doesn’t work, it just means that you need to either try it a different way, stop doing it, or give something else a try. Wasting energy on things that provide no results is exactly that; wasted energy that you will never get back. I especially see this when I work inside a business with their staff. The number of people doing the same old things the same old way purely based on the theory “we have always done it that way” astounds me. As business owners, we do tend to hang 90
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on to some methods, practices or systems way longer than they need to be hung on to. Some ways of doing things in business have a shelf life and we need to make sure we are aware when that time approaches. Constantly reviewing the way we do business and the way our staff go about doing their jobs is extremely important. You see, the consumer these days is a lot savvier than ever before. If they feel or see that your business is becoming outdated or even careless in how you appreciate them as a customer, they too will apply the NEXT theory. There are many things that I have tried that haven’t worked out. Although I did have reasonable success with my first business (Attitude Inc) I was under no illusion that everything else I did from that point would just work out the same way my first business did. There have been many business ideas that I have started that just went the opposite way to what I had imagined they would. Do I sit there for weeks or months on end trying to jump start life into those ideas? No! I just say to myself, “Ok that
didn’t go the way I had planned…..NEXT!” One of the biggest mistakes many people make when things don’t turn out the way they had hoped is they allow that setback to affect their attempts at anything else, which in turn brings their fears into reality and they were the ones who caused it. So if you have suffered some disappointment or failure in the past, have a “NEXT” mentality and get back on the path to achieving your desires. Who knows, your greatest success may be just around the corner. Encourage a NEXT culture inside your business, then watch how fluid it becomes and how much easier results are to gain. Justin Herald is the CEO of ReferUs Pty Ltd, the new way to increase referrals to your business. He has written 8 books, speaks at conferences globally and works with businesses and their staff to grow their business. www.JustinHerald.com
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