Year 10 Issue 6
OPULENT GLAMOUR
HAIR BIZ Forum 2017
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HairBiz Forum hairbizmagazine Hair by Gary Hooker & Michael Young
> FIRST ANNOUNCEMENT HAIR
> HOOKER AND YOUNG (UK) BARBER
> LANCE LIUFAU AKA TOPSHELF BARBER BUSINESS
> THE COOL KIDS IN THE PLAYGROUND Featuring MARIE RICUPITO, PAUL RICUPITO, ADAM CIACCIA, SIMONE LEE STEVE CORTHINE, MATHEW JOHNSON AND JENNI TARRANT ICON INTERVIEW
> ANDREW O’TOOLE SPECIAL GUEST MC
> PAUL FRASCA
> 2 MORE INTERNATIONAL HAIR ARTIST ANNOUNCEMENTS TO COME!
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CONTENTS
cover ON THE COVER 26-29 Opulent Glamour Manhattan Couture Extensions
REGULARS 10 Editors Letter 20-25 Industry News 72-73 Hair Shop
FEATURE 12-14 International Feature, Tom Connell 16-18 10 Minutes with Brett McKinnon 30-32 Nadine Johns Alcock – A Most Unconventional Career 34-35 The Science of Business 36-37 The Coming of Age for muk haircare 38-39 Kobi Bokshish Joins Matrix
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38
40 Into the Wilderness 42 Creative Siblings Unite 64 Sustainable Salons Australia Branches out to QLD
PROFILE 44-45 Renik Hair 46-47 Hoopla 48-49 Creating Your Own Retail Range By Kym Krey
EVENTS 50 2017 Schwarzkopf Professional Hair Expo Awards 52 Wella Professionals announce the Trendvision 2016 Winners 54 Z.One Global Conference – Australian Ambassadors in Milan 56 Fall in Love with Colour – L’Oreal
58 Colour Jam 58 Refresh, Explore, Inspire at the 2016 ASPYA Conference 60-61 In the Windy City, PH Trip to Wellington, NZ By Linda Woodhead 62 The Power of Pink! Silk Pink Ball
BARBERING 66 Roadtest: Wahl 5-Star Finale By Bruce Sam
COLLECTIONS 68-69 After Hours by Nicola Smyth 70-71 Craig Chapman Collection
BLOG SPOT 74 Global Education Landscape By Tracey Hughes
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75 Raising the Bar By Kirstie Stafford 76 Be a True Leader By Steve Corthine
BUSINESS 78-79 The All or Nothing Personality Style By Mike McKinney 80 Influencer Marketing 82-83 Making the Most of your Christmas Trade By Kelly Kent 84 Salon Differentiation: Are You Strutting Your Stuff By Jay Chapman 86 To Book or Not to Book? That is the Question By Estelle Oliveri 88 Watch Your Language By Libby Cornish 90 Does Your Service Suck? By Justin Herald
HOT SHOTS TEAM 2017
AN AWARD EVENT EXCLUSIVE FOR
HAIRDRESSERS AGED 30 OR UNDER SPOTLIGHTING TALENT, CREATIVITY & UNRIVALLED PASSION! Entry Deadline 5pm Friday 16th December 2016 Finalists Announced 7th February 2017 Winners Announced at the AHIA’s 26th March 2017
New Rule: Only one category to be entered per person.
ENTRY F ORM N OW AVA I LAB LE W W W. A U S T R A L I A N H O T S H O T S . C O M . A U Presented by mocha publishing
HAIR BIZ PUBLISHER
Linda Woodhead linda@mochapublishing.com.au
EDITOR
Kym Krey kym@mochapublishing.com.au
EDITOR’S LETTER
ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au
ART DIRECTOR
Kellie Woodhead kellie@mochapublishing.com.au
ADMINISTRATION
Jess Richmond jess@mochapublishing.com.au
CONTRIBUTORS Kym Krey Linda Woodhead Bruce Sam Tracey Hughes Kirstie Stafford Steve Corthine Mike McKinney Kelly Kent Jay Chapman Estelle Oliveri Libby Cornish Justin Herald
OFFICE
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au
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PUBLISHED BY mocha publishing
Ever felt like you’re really struggling to have it all? Like the determination and single-mindedness that it takes to build a successful business can wreak havoc in other areas of your life? Like you’ve got so many balls in the air that you just can’t stop for a minute? If you answered ‘Yes!’, you’re not alone. Aucklandbased psychologist Mike McKinney calls this the ‘All or Nothing’ personality type, devoting an entire book to the subject which unpacks the pros, cons and usual triggers of the A/N lifestyle as well as suggestions on how to achieve more balance across all areas of life. If balance or harmony sounds to you more elusive than a mystical unicorn, head on over to our business section and read Mike’s full article- and then, check out the book! In a fascinating analysis of the industry, we talk to former General Manager of Kerastase/Shu Uemura Art of Hair, now GM of ghd Ludovic Dellazzeri, to hear his insights on challenges facing the industry both now and in the future and also his exciting vision for the iconic ghd brand in the coming years.
PUBLISHERS OF
HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2016 mocha publishing All rights reserved.
We spend ‘10 Minutes With’ Murphy Gozzard’s Brett McKinnon- one of the most generous humans you’re ever going to meet. Learn what inspires Brett both as an artist and a human, and then giggle as you picture 4 firetrucks trying to get him out of a car he’d locked himself in on a 40-degree day! We follow shining light Nadine Johns-Alcock’s career from her early days working 3 jobs, to music industry Session Stylist to International Creative Director, then hear how she ended up owning a salon she never intended to buy! We pop in for a visit to thriving Bendigo salon, Renik Hair, to meet Jeremy James and his delightful team and see what has made them the most popular place in town! Our International Feature this month is the amazing
Tom Connell, Trevor Sorbie Artistic Director and film and theatre producer! Tom shares with us his passion for ‘Art Team Part Deux’- a subsidiary Art Team he initiated to help develop young talent within the Trevor Sorbie company. And if you’ve ever thought about creating your own exclusive retail range, don’t miss our story on 2015 AHIA Australian Salon Director of the Year, Rachel Harrington, who has done exactly that, with great success. In our Business section, you’ll learn how to prepare for your Christmas trade with Kelly Kent, learn how to boost social media posts with Estelle Oliveri, know why you should pay yourself first with Dianne Kennedy and find out if your service sucks with Justin Herald! That ought to keep you busy for a while! Time to find a quiet spot and put your feet up for a minute. It’s Hair Biz time!
Kym Krey Editor kym@mochapublishing.com.au
INTERNATIONAL FEATURE
TOM CONNELL
Assistant Artistic Director, Trevor Sorbie Covent Garden Tom Connell has worked for Trevor Sorbie for 7 years, working on seminars and shows throughout the UK and Europe. In addition, Tom has also produced his first film and even held his own one-man show, entitled ‘’The Big Inning’’ at The Chelsea Theatre in London.
However, possibly Tom’s greatest inspiration is ‘Art Team Part Deux’, a subsidiary Art Team he initiated to help develop young talent within the Trevor Sorbie company. The initiative fosters up-and-coming artists, preparing them for the Art Team and also allowing them embark on their own projects and collections. In his Artistic Direction role, he wrote the script for one of the most talkedabout shows ‘Trevor Sorbie, Tomorrow’s World’ for the 2015 L’Oréal Colour Trophy: a spectacular insight into the creative mind of Trevor Sorbie himself. Starting with footage of Trevor’s brainstorming process – including a neon-lit walk through Soho and a runin with a cyclist in reflective gear – the video then gave way to a presentation of models, bringing to life his initial concepts. 12
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Says Tom: “This was a big turning point for me, as it gave me an outlet to pour all my ideas into, and really see what I could do. In the last 7 years my work has changed drastically. Trevor has helped me develop my taste and confidence to the point where I don’t mind making mistakes in the search for new ideas’.” As definitely one to watch on the international hair scene, we caught up with Tom recently to learn more about his remarkable career.
TELL US ABOUT YOUR EARLIER CAREER BEFORE JOINING THE TREVOR SORBIE TEAM.
I suppose my career began without me even realising it. My dad owned a salon which I spent a lot of time in. As soon as I was old enough I started working there on Saturdays and in the school holidays.
My dad is the first person who really educated me, not just in hairdressing, but on hairdressing as well. When most dads were telling their sons about George Best, Maradona and Pele, I was being told about Trevor Sorbie, Sassoon and Leonard. He showed me, at a young age, that it was much more than a means to earn money.
accepted as a senior stylist with a salon.
WHAT WOULD YOU SAY HAS BEEN YOUR GREATEST CONTRIBUTION TO THE SORBIE TEAM?
ArtTeam2 was an idea developed by Trevor and myself to constantly have a new stream of talent coming through the company. If you look at the best sports teams, how they stay at the top, this isn’t by relying on one or two people; they have a B team that’s full of young talented people ready to step up. This develops skill but also pushes the main Art Team to deliver, as there is always someone just over their shoulder.
Maybe the idea that everything we do, from a photographic hair idea, down to what invitations to our shows look like, should have a story to tell. Nothing should get passed just because it looks pretty. That’s too transient. I believe that with any piece of work, we should be commenting on the direction we believe the industry should go. That’s what I’ve hopefully brought to the table.
AND YOUR MOST VALUABLE LEARNING EXPERIENCE SINCE JOINING THE GROUP?
Without a doubt, the training I received during my vardering (company assessment process). I had all these ideas that I wasn’t technically proficient enough to execute. Completing the vardering process breaks down and rebuilds, not only your techniques but, your standards. I quickly learnt a haircut I thought was finished, was 30 minutes away from being finished. * Vardering is a period where a stylist’s skills are assessed and they are intensively trained before being
YOU ESTABLISHED ‘ARTTEAM2’ TO HELP DEVELOP YOUNG TALENT WITHIN THE COMPANY. TELL US ABOUT THAT INITIATIVE AND WHAT INSPIRED YOU TO DO IT.
YOU’VE SAID THAT YOUR WORK HAS CHANGED DRASTICALLY OVER THE LAST 7 YEARS AND THAT YOU NOW DON’T MIND MAKING MISTAKES IN THE SEARCH FOR NEW IDEAS. CAN YOU DESCRIBE THAT JOURNEY FOR US?
In the past there was a nervousness in trying something new in case it didn’t work, and because I have no interest in doing something that I’ve seen before, I was kind of ‘frozen’. Working with Trevor showed me that if you are going to position yourself as someone who tries to push boundaries, then most of what you try will end up in the bin. Which is fine, because for every 10 ideas that end up in the bin, you’ll have the one that stands out. cont’d over page
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cont’d from page 13
TELL US ABOUT OUR FORAY INTO THEATRE WITH ‘’THE BIG INNING’’.
I spent a lot of time watching hair shows and spending a decent amount of money in the process. Most of the time I felt deflated afterwards, feeling like I hadn’t learnt anything. So what I set out to do with the ‘The Big Inning’ was to see if the ideas I had on what I thought a hair show should be, would actually work - If I could pull off what was in my head. So I hired a theatre, shot a photographic collection and directed a short film - all with the view to show people what I was about but mostly to find out myself if I could. The show started at 7pm on Wednesday 20th November 2013 and, is to date, my favourite moment of my career.
YOU SPENT 6 WEEKS IN SHANGHAI, HEADING UP THE TREVOR SORBIE CHINA ACADEMY EDUCATION TEAM IN 2015. WHAT WAS THE MOST VALUABLE ASPECT OF THAT EXPERIENCE?
Spending 6 weeks learning about another culture is always a great life experience but work wise, I’d say it improved my cutting technique. With the language barrier between a teacher and student, there is no room for approximates. If an angle is 90 degrees, it better be 90 degrees. If I’m elevating a section so it sits on the cheekbone, it better sit on that cheekbone because 99% of their training was visual. Working in this way for 12 hours a day, every day for 6 weeks, eradicates any bad habits salon work can create.
HOW DO YOU MANAGE TO BALANCE SUCH A 14
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BUSY CLIENTELE WITH YOUR MANY OTHER RESPONSIBILITIES?
I try and be very organised (even though my wife wouldn’t agree!) but mainly it’s because I genuinely love my work. This is all I’ve ever known. Running around a salon from 2 years old means I don’t differentiate being at home from being at work. This allows me to work constantly without getting stressed or rundown, because there isn’t anything else I would rather be doing anyway.
THIS IS A BUSY YEAR FOR YOU AS, RUMOUR HAS IT, THAT YOU’RE ABOUT TO LAUNCH SOMETHING SPECTACULAR. CAN YOU LET US IN ON THE SECRET? Trevor Sorbie will be launching our new show concept “UNplugged” on 23.10.16. This will be a culmination of everything we have been working on over the last 18 months. I can’t give anything away just yet but I can guarantee it will be an evening of surprises!
WHAT OTHER LIFE OR CAREER GOALS ARE ON YOUR WISHLIST?
Seeing ‘UNplugged’ travel across the world.... Australia would be pretty cool! For me personally to have a collection of work that shows I was always trying to come at things from a different angle. That’d be nice.
“When most dads were telling their sons about George Best, Maradona and Pele, I was being told about Trevor Sorbie, Sassoon and Leonard.”
NEW LOOK
Full range available at www.gkmbj.com.au
10 Minutes with
BRETT McKINNON
Passionate, generous and creative: three words which describe Brett McKinnon to a ‘T’. Well known in the hairdressing industry as much for his incredibly kind and big-hearted nature as his extraordinary creative talents, Brett is quite a special human. Co-owner of the highly successful Murphy Gozzard Hair Community along with multitalented partner Brett Albury, for more than 25 years Brett has juggled such diverse roles as Stylist, Educator, Business Development Manager, Salon Owner and now the most rewarding of all, Dad. Demonstrating their creative ‘cred’, he and Brett’s extensive photographic work has appeared in Culture, The Journal, InStyle, Vogue, Marie Claire, Grazia, Oyster, Madison, Russh, Harpers Bazaar, Sunday Life, GQ and the list goes on.
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But behind the impressive C.V, he’s also a dedicated supporter of multiple charitable organisations, giving his and his staff’s time regularly to assist the homeless and abused women and children- such is the gratitude and humanity of this well-known figure.
Australian FAME Team and the hairdressing co-ordinator for ‘The Salon’ at Rough Threads Community events.
With delight, Hair Biz Editor, Kym Krey spoke with Brett McKinnon recently to hear his story.
I was born in Tamworth NSW and have two younger brothers. We are a really close family. We moved to Sydney when I was 10 as my parents bought a Hotel. At the time I was devastated to leave Tamworth but I’m very grateful mum and dad made the move now. Our parents worked incredibly hard – which is definitely where I get my work ethic from. They
TELL US WHAT YOU DO IN THE INDUSTRY TODAY:
I co-own along with my partner Brett Albury the Murphy Gozzard Hair Community in Paddington Sydney. I am also the Creative Director of the
TO HELP US GET TO KNOW YOU A LITTLE MORE, TELL US A LITTLE ABOUT YOUR UPBRINGING.
were very successful hoteliers and I learnt so much from watching and listening to them, especially how important it is to take care of the people that you work with, as well as the patrons. So much of how we run our business today is based on what I learnt from them.
“If I wasn’t a hairdresser I think I would be a nurse or social worker, definitely something that involved working with people.” HOW DID YOU FIRST GET INVOLVED IN THE INDUSTRY AND WHAT WERE YOUR EARLY YEARS IN HAIRDRESSING LIKE?
When I finished my HSC I really didn’t know what I wanted to do. I didn’t work particularly hard at school - I preferred the social side more than the study. I decided to start working in our parent’s hotel and studying Hotel Management. I was the only child interested in the family business so my father was hoping that I would be the one to take it over. As much as I loved hospitality and being in an industry that was people based, I wanted to do something creative. I had always thought about hairdressing but thought that at 20 years old I was too old to get an apprenticeship. I was talking to my hairdresser about it one day and she said that she had just advertised for an apprentice that day and would I like to come in on Saturday for a trial. I loved it from day one and started straight away. My father was not too happy but he couldn’t be prouder now to see our success.
I worked in a really busy salon in Cremorne and loved the team. We didn’t get much training as it was so busy so I used to go to Pivot Point’s school in the city on my day off and help out by setting up for classes, washing mannequin heads and blow drying for the teachers. There were some incredibly talented hairdressers teaching there in those days and I learnt so much. I was always passionate about education and training and would attend everything I could… and I still feel the same today.
YOU DID SOMETHING QUITE UNIQUE WHEN NAMING YOUR SALON. TELL US ABOUT THAT AND HOW YOU CAME UP WITH THE IDEA.
When we were deciding to rebrand from Suki Hairdressing Paddington, it was a really huge decision for us to create a new brand from what was an iconic industry brand. We spent a long time doing sessions with our team on what they thought our brand was about, what direction we were heading in, and why they thought people were coming to us. The team didn’t know that we were rebranding the salon, but we wanted them to feel part of the rebrand once we had launched. So much of what the team kept coming up with was our dedication to training and that we were artisans passing down our skills from one generation to another. They also felt that we are a community not only as a team but also with our clients and then to our wider community which we try and support however possible. Thinking about all of this we decided to name the salon as a dedication to our mothers, two incredible people that have passed on so much to us, and who have been so influential in who we are today. Murphy is my mother’s maiden name and Gozzard is Brett’s.
WHAT DO YOU LOVE MOST ABOUT OWNING YOUR BUSINESS?
There are many things I love about owning a business. The main things are watching our team grow and develop and produce beautiful hairdressing every day. I also love our guests and
am so grateful that they entrust us with their hair. I love that owning a business allows our family to enjoy so many things, especially travel, and I love that owning a business gives me the freedom to give back to our industry through the Australian FAME Team, as well as through our community and philanthropic work.
YOU ARE WELL KNOWN FOR YOUR GENEROUS COMMUNITY AND CHARITY WORK. WHAT INSPIRES YOU TO GIVE BACK IN THIS WAY?
I feel so fortunate to have had the life I have had and both Brett and myself want to give back in any way we can. We are so lucky to have a skill that can make such a difference to how someone feels. Hairdressing is also such a great avenue for raising awareness of social issues that affect us as we have a captive audience in the chair. It’s also a great skill that can be used for raising money. I also feel that the divide between the rich and poor is getting wider and our governments are not doing enough to help so it’s up to us to get out there and help and make some noise about issues that need attention. cont’d over page
cont’d from page 17
TELL US ABOUT SOME OF THE CHARITY ACTIVITIES YOU SUPPORT.
We have 2 main charities that we support - one local and one international - Rough Threads and Hagar Australia. Rough Threads was started a few years ago by a couple of friends. They support the homeless and disadvantaged in our communities through the provision of goods, services, social connectedness and sense of belonging by holding ‘festivals’ at which we run ‘The Salon’, where we cut hair for the guests all day. I coordinate the volunteer hair team which has been fantastic and I have been able to so many wonderful hairdressers willing to give up their Saturday to come and do hair. We have been lucky this year that Ewelina and Paul from Sustainable salon have come on board to support this fantastic charity. The second Hagar Australia supports women and children who are victims of slavery and severe abuse in Cambodia, Vietnam and Afghanistan. We were introduced to Hagar through Eleven Australia’s ‘Style for Life’ fundraising days which we have been involved since its first year. The ‘Style for Life Day’ is one of our favourite days of the year and the most incredible team building day too. I have been lucky enough to have travelled to Cambodia twice now with Hagar to see first-hand the incredible work that they do and I am proud to say that our team has raised over $36,000 since we first started to support this organisation. I also cut hair one day a month at a centre for the homeless and once a month the amazing team from Mission Beat bring women who are living rough in to the salon for my friend Wanda Kluke and I to pamper for the day. We also send as many of the Murphy Gozzard team as we can to Sydney Homeless Connect which is an annual event for the homeless at Sydney Town Hall. I am so lucky to have a partner and team that allow me to be out of the salon doing these
things and I hope that I can get to the stage that I can be working with the homeless here most days of the week and also be able to make regular trips to Cambodia to support Hagar too. That’s definitely my retirement plan.
WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?
The proudest moment of my life is definitely becoming a dad.. Joey is the most wonderful kid and brings us more joy than I could have ever imagined. As far as my career goes there are two – the first is the rebranding and the success of Murphy Gozzard, and the second is being asked to be the Creative Director of the Australian FAME Team which has been an incredible journey over the last couple of years.
IF YOU WEREN’T DOING WHAT YOU DO NOW, WHAT ALTERNATIVE CAREER WOULD YOU CONSIDER?
If I wasn’t a hairdresser I think I would be a nurse or social worker, definitely something that involved working with people.
THREE THINGS YOU’RE PASSIONATE ABOUT: - Equality - Family - Social Justice
WHAT’S THE FUNNIEST THING THAT HAS EVER HAPPENED IN YOUR SALON?
The great thing about salon life is the constant laughs. Mostly from what a team member or guest has said. My favourite was a team member telling a guest how much conditioner to use and she said ‘a 20 cent piece was too much and a 10 cent piece was too little and they should try a 15 cent piece’ we dined out on that for a long time!
WHAT’S SOMETHING INTERESTING WE MIGHT NOT KNOW ABOUT YOU?
I love fashion and art and took a break from hairdressing a while back and opened a store featuring young Australian and international fashion designers, homewares and art. It was a great couple of years and I even styled some hairdressing collections but I missed the industry too much and sold out to my business partner.
CRAZIEST, FUNNIEST OR MOST UNUSUAL 18
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THING/S YOU’VE EVER DONE?
I once locked myself in my car (it can be done it’s a long story) on a 40+ degree day in Melbourne and 4 firetrucks and crews came to get me out. I can laugh about it now after many years of therapy!
WHAT ELSE IS ON YOUR BUCKET LIST?
It would be nice (if our government stops trying to delay it) to get married. Brett and I have been together for more than 11 years. He is my best friend and life partner, we are raising a child together and it would be wonderful for Joey to see that our relationship is considered equal. It’s something that puzzles him now and he is a strong advocate for the law to be changed.
YOUR FAVOURITE INSPIRATIONAL QUOTE?
‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ - Maya Angelou
WHAT MAKES YOU LAUGH?
Joey, he has the best sense of humour. Also my friends. I have a pretty dark sense of humour which has gotten me in to trouble over the years!
IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?
I would love to see our Rough Threads events go national – something that we are working on. It has been a life changing experience participating at these events and I would love for more hairdressers to have the opportunity. www.murphygozzard.com.au
THE
BENCHMARK
OF
BUSINESS
EXCELLENCE
2017 AUSTRALIAN HAIR INDUSTRY AWARDS
ENTRY DEADLINE 16th December 2016 FINALISTS ANNOUNCED 6th February 2017 AHIA GALA DINNER 26th March 2017
ENTRY FORM IS NOW AVAILABLE TO DOWNLOAD www.australianhairindustryawards.com.au CATEGORIES Australian Salon Business of the Year (Awarded to the Best of the State Winners) Individual State Salon Business’ of the Year | Salon Business Newcomer of the Year Franchised Salon of the Year | Best Barber Business of the Year Customer Care Award | Marketing Award | Best Salon Design | Best Salon Team Business Service of the Year | Best In Salon Training Award Business Director/Owner of the Year | Salon Manager/Coordinator of the Year State and National Wholesaler of the Year | HALL OF FAME (nominated) Vidal Sassoon Humanitarian Awards (nominated)
NEW CATEGORIES Best Salon Stylist of the Year | Best Junior/Apprentice of the Year
Hair by Gary Hooker & Michael Young | Photographer: Jack Eames | Make up Artist: Alex Byrne | Styling: Clare Frith
TONI&GUY CULTURE SHOCK PRESENTED BY AMEX
IND US TRY NEWS
For the first time this year, Toni&Guy will open their doors to the general public to be a part of their Brand’s Global Collection Launch Event. Inspired by ties with fashion & long term partnerships with London Fashion Week, the crew will present a show like never before seen. The event will be a full production featuring a new venue, a 3-part evening for GA & VIP ticket holders, fashion designer collaborations, high energy entertainment and more! The event will also raise funds for two National Charity Partners - National Breast Cancer Foundation & Look Good Feel Better so come along and emerge yourself in laughter, entertainment, glamour, wicked hair & fashion all whilst helping to make a difference in the lives of others. Tickets available from ticketbooth or via toniandguy.com.au www. toniandguy.com.au
SACO LAUNCHES COLLECTION COURSE ‘In the ever-evolving world of hair, achievement is dependent on knowledge and expertise’. Saco has a belief that the desire to learn is born from the desire to achieve and that education is key in the advancement of your skills. To celebrate the launch of their new collection, SACO added a brand new program featuring in depth demonstrations and guided work sessions led by Richard Ashforth himself, giving students the chance to be the first to see the latest SACO Academy collection and learn from the man himself! www.sacohair.com
20 YEARS OF MUSE ‘AN ARTISTIC SOURCE PERSONIFIED’ Taking its name from the mythological daughters of Zeus who presided over the arts and who gave their name to the personification of an artist’s inspiration - MUSE HAIR – has been inspiring clients and peers alike for an incredible 20 years. Salon guests recently toasted the incredible success of what was a modest hairdressing salon set up by two great friends, Roger Bowshall and Philip Barwick, but has now evolved into a multi-award winning powerhouse salon-business, regarded as nothing short of one of Australia’s most creative and progressive hair institutions. Amongst a plethora of other awards, Philip has been awarded Australian
Hairdresser of the Year twice, directed hair at MBFWA & NYFW, and contributes to REDKEN’S epic education initiatives across the globe. Meanwhile Roger and Philip together have created an awesome work space that truly fosters careers for its team and rewards their dedication by helping them find fulfilment in being a part of something truly wonderful. Congratulations to Roger, Philip and the Muse team! www.musehair.com.au
QUEENSLAND FRANCHISEE TAKES OUT TOP GONG AT JUST CUTS INTERNATIONAL AWARDS NIGHT Yvonne Salisbury, a Queensland Just Cuts Franchisee has taken out the top gong at the company’s recent Franchise Awards held during their Annual International Conference in Queenstown, New Zealand. The proud owner of four Just Cuts salons; Bundaberg, Mackay and two in Rockhampton, Yvonne took out the award for Franchisee of the Year, as well as the Local Area Marketing Award. The awards recognize Yvonne’s outstanding operational performance, successful local area marketing initiatives and ongoing commitment to the Just Cuts brand and franchise system. www.jutcuts.com
ENTRIES FOR AUSTRALIAN HAIR FASHION AWARDS 2017 ARE OPEN On the 12th of September entries will officially open for the 25th Australian Hair Fashion Awards (AHFA’s). In 2017 the AHFA’s will continue to propel the Australian Hair Fashion Industry to the forefront of the global stage with a mission to act as a powerful catalyst for all players within the industry to be seen as a compelling and influential creative force. Following a sell-out 2016 event cohosted by Hairdressing legend Errol Douglas MBE and TV Presenter Scherri-Lee Biggs in front of an unprecedented audience of almost 1,000 hairdressers, media and celebrities, the 2017 AHFA’s will be back with a bang in April next year….. but you’ve got to be in it to win it! www.australianhairfashionawards.com
ELEVEN AUSTRALIA PARTNERS WITH AUSTRALIA’S NEXT TOP MODEL Australia’s Next Top Model has commenced its tenth season and ELEVEN Australia is proud to announce its collaboration with Foxtel’s landmark reality series as the official hair partner. ELEVEN Australia’s Co-Creative Director and three-time Australian Hairdresser of the Year, Joey Scandizzo, joins the show as hair director. From the first photoshoot, to model makeovers, to prepping stunning looks for the not-to-be-missed finale, Joey and his team from across Australia were there to ensure hair was perfect in every scene. The season will mark the return of fashion superstar Megan Gale as full time judge, alongside the beautiful host Jennifer Hawkins and acclaimed designer Alex Perry. To celebrate the milestone tenth season, iconic Australian supermodels Elle Macpherson, Gemma Ward and Miranda Kerr have also been enlisted to guest star throughout the series. www.elevenaustralia.com
Hair by Gary Hooker & Michael Young | Photographer: Jack Eames | Make up Artist: Alex Byrne | Styling: Clare Frith
A REFRESHING NEW LOOK After 10 years in Australia, GKMBJ has embarked on a revolutionary update of its award winning retail range. GKMBJ Managing Director Alain Laxale was excited to announce the news, “After 10 years on the market, we thought that it was time to refresh the look of GKMBJ. Known for our striking packaging and luxury look and feel, we wanted to ensure that we stayed true to our ideals, but offered our clients a new look.” “After extensive market research, we have come up with a look that our customers can be proud of.” Introducing a new colour coded design, the GKMBJ range of shampoos and conditioners are now easier to distinguish. The addition of new products also accompanies the launch of the new packaging. “We have also added new products to our range. Firstly, the addition of our amazing Blonde Revitalising Shampoo and Conditioner in an affordable 1L size. “Secondly, we are adding a Sensitive range of Sulphate and Paraben Free Shampoos and Conditioners, to complement our range. The initial roll out of the new shampoo and conditioner range starts in September 2016, with the Colour Lock and Blonde packaging available in October 2016. 2017 will be equally as exciting for GKMBJ with scheduled changes to their Styling and Treatment ranges. “We are currently putting the finishing touches our a new look styling and treatment ranges, and in the final testing phases for new additions to these ranges. We pride ourselves in offering the best quality haircare and we will again not disappoint in 2017.” To see the full range of new packaging, please visit www.gkmbj.com.au
MUK HAIRCARE WINS 6 BEAUTYHEAVEN.COM.AU BEST IN BEAUTY AWARDS! muk Haircare proudly accepted six beautyheaven. cm.au Best in Beauty Awards. The winning products are some of the brands most popular products past and present: Deep muk Ultra Soft Shampoo and Conditioner, Deep muk 1 minute Ultra Soft Treatment, Fat muk Volumising Blowout Mousse and muk Curl Stick- The Collection. Winning six out of twelve awards proves this brand with a reputation for innovative high quality products with attitude, is a major player in the professional and consumer haircare market. www.mukhair.com
INDUSTRY FAREWELLS JODIE MCCRAE With great sadness, we announce that bubbly, ever-optimistic multiple Lismore salon owner Jodie McCrae lost her battle with breast cancer recently. A remarkable individual and a genuinely warm and generous soul, Jodie was resilient, funny and down-toearth to her last days, always more concerned for others around her than herself. Founding the Jodie’s Inspiration charity foundation earlier this year to ensure much-needed funds continued to be raised to support breast cancer treatment, Jodie’s legacy will shine brightly for many years to come. It was a delight to have worked with Jodie and we know she will be greatly missed. www.jodiesinspiration.com.au
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NEW BEAURO APP LAUNCHES FOR SALONS
Hair by Gary Hooker & Michael Young | Photographer: Jack Eames | Make up Artist: Alex Byrne | Styling: Clare Frith
Beauro is a new app for hair and beauty salons that connects hair, beauty and spa businesses with potential clients.. The platform allows hair and beauty businesses to list their salon for free and customers can find, book and pay for their appointments via the app. With no upfront costs, salons pay a small commission fee only when Beauro generates a new customer for the business. Market your business for free, meet new clients and keep your calendar full at all times. Attracting new customers has never been so easy or affordable. www.beauroapp.com
YUKO LAUNCHES IN OSCAR OSCAR SALONS Yuko’s Straightening and Smoothing treatments are used in the finest salons around the world and are now available in Oscar Oscar Salons. The team from Oscar Oscar Salons are renowned for creating more than just beautiful hair, they aim to create the best hairdressing experience in Australia with luxury services, the world’s best hair-care and styling products, relaxing treatments, indulgent client refreshment menus and sleek salon designs. Oscar Oscar’s positioning as one of Australia’s most high-end, indulgent salons forms a perfect synergy for Yuko, the worlds original luxury straightening system. www.yuko.com.au
GEOFFREY HERBERG EDUCATION TOURS NEW ZEALAND 2017 has been a busy year for GHED, with Geoffrey holding educational workshops and personalised education recently in partnership with Schwarzkopf Professional New Zealand. The Education ranged from the popular “Cutting Classics” “Long hair and Bridal”, as well as “#YourSalon#YourSocialMedia” and Impactful Service. The tour began in Auckland, continuing on to East Tamaki, Rotorua, Hamilton, Tauranga, New Plymouth then ending in Christchurch. Geoffrey and the GHED team are available for bespoke salon team education and are taking bookings now for 2016-17. www.geoffreyherbergeducation.com
NEW SPONSORSHIP STRUCTURE ANNOUNCED FOR HAIR EXPO AWARDS 2018 With preparations for the 2017 Hair Expo Awards in full swing and great industry interest in the new state categories and entry criteria, Hair Expo Australia and Schwarzkopf Professional are excited to bring next year’s awards back home to Sydney at the spectacular new International Convention Centre in Darling Harbour. Looking ahead, the 2018 event, to be held in Melbourne, will represent the start of a brand new chapter for the hair industry’s premier awards. After ten years of successful partnership, Schwarzkopf Professional has chosen not to continue as major sponsor of the Hair Expo Awards, thus enabling Hair Expo Australia to open up the event’s sponsorship to multiple brands from 2018 - the optimum model for the industry. Schwarzkopf Professional will conclude its contractual position as exclusive sponsor for the Hair Expo Awards after the pinnacle celebration in June 2017. Hair Expo Australia will announce the new sponsorship packages early in 2017 and work with all of the key salon professional brands to ensure that they are structured to meet individual company needs and objectives. www.hairexpoaustralia.com
BEAUTY, WELLNESS, ENVIRONMENT, FASHION & ART WITH AVEDA Every year, Aveda Artists hone their artistic skills with the help of exhilarating education events hosted globally by Aveda. Every Aveda Artist is hungry to perfect their craft so that they can bring the best techniques to their guests. And on October 10th, they united in Milan, Italy for one of our most renowned educational events— Aveda Master Jam Europe 2016. Nearly 2,000 industry experts were inspired at the European event encompassing spectacular looks in hair and makeup through artistic presentations and technical educational workshops showcased by leading Aveda Artists from around the globe. Attending artists then returned to their salons to perfect their art as stylists, hair cutters, colorists, barbers and makeup professionals. Antoinette Beenders, Aveda Global Creative Director presented her ‘Cheeky Pop’ collection - an artistic tribute to the heritage that is Aveda —Beauty, Wellness, Environment, Fashion and Art.
THE ALTERNATIVE HAIR SHOW 2016 – ODYSSEY
MELBOURNE’S CRAVE AGENCY RE-LAUNCHES AS BERNARD GUEIT STUDIOS New experiences, hundreds of photography shoots and connections with likeminded individuals are what have defined Melbourne’s successful Crave Agency over the past decade. Now Bernard and Andrew Gueit, the talented brothers behind Crave, are relaunching the brand as Bernard Gueit Studios, a full service concept studio that salutes their roots and focuses on their raw talent. The brothers have worked with and produced beautiful photographic work for industry names such as L’Oréal Professional, Redken, Xiang Hair, Tracey Hughes, MATRIX, Price Attack, Amazing Hair and MODELROCK, ensuring Bernard Gueit Studios has become a destination for creative exchange and realisation. www.bernardgueitstudios.com
Alternative Hair has continued to showcase artistic hairdressers from across the globe, enticing them to take their creativity to ever more daring heights without limitations, exposing their work to an enthralled audience. The 34th Alternative Hair Show took place at London’s Royal Albert Hall recently, raising a fantastic £190,319.50 ($305 944.57AU) for Fighting Leukaemia. This year’s theme: Odyssey, proved highly inspirational for the 20 artistic hair teams from across the world participating in the Show. Combining amazing hair styling, makeup and fashion styling with impressive choreography, each show enthralled, entertained and impressed the 5,000 audience. The 2016 Teams were presented to the audience by Alternative Hair Founder, Tony Rizzo and Worldwide President, Anthony Mascolo with each team receiving a handmade award created by Wil & El Esser. Congratulations to our own Uros Mikic for taking out the 2016 AHS Men’s Award! www.alternativehair.com
SYDNEY TAFE REINVENTS APPRENTICESHIP TRAINING Hair boot camps, flexible salon training options and a new phone app to capture student skill development are just a few innovative fresh ideas Sydney TAFE launched at an industry breakfast recently, aimed at improving the way apprentice hairdressers train and learn their craft. “We have already introduced new courses including Certificate III Barbering and an exciting Certificate IV Hairdressing course. The new Graduate Certificate in Creative Hairdressing Leadership starts in November and there will be many more making Sydney TAFE the most exciting place to learn hairdressing. Why would you go anywhere else?” said Head Teacher, Donna Colombini. www.tafensw.edu.au
COVER STORY
OPULENT GLAMOUR
Manhattan Couture Hair Extensions Deeming that that a woman should be able to indulge herself in luxury from head to toe, Natoshua Johnson believes that opulent glamour and exceptional quality go hand in hand. As founder of Manhattan Couture, Australia’s leading supplier of the highest quality Slavic Remy hair extensions, Natoshua is pioneering a new movement of ethical hair trade practices to deliver hair extension consumers leading quality, luxury and consistency.
After growing frustrated with the lack of quality hair extensions available to the Australian market, Natoshua set out to find luxury hair extensions of an unmatched quality and she has created just that. With a wide-ranging product offering that includes tape, clip ins, invisible clip in, weft, and skin weft extensions, Natoshua ensures each and every strand of hair sold has the Manhattan Couture seal of approval in quality and workmanship. We set out to discover more about this womanon-a-mission so HairBiz Editor, Kym Krey spoke with Natoshua recently.
YOU LAUNCHED MANHATTAN COUTURE HAIR EXTENSIONS IN AUSTRALIA IN 2015. WHAT PROMPTED YOU TO BEGIN THIS COMPANY?
I grew up in the U.S. and I’ve always loved using Natoshua Johnson
hair extensions to change the length, colour and style of my hair quite regularly. When I moved to Australia in 2015, I began searching for the high quality extensions I was always used to and loved. After ordering and trying multiple hair extension brands, I realised there was a gap in the market for quality and luxurious hair. I figured other extension enthusiasts might be experiencing the same so I decided to launch my own hair extensions business called Manhattan Couture Hair.
WHAT HAS BEEN YOUR PAST INDUSTRY/HAIR EXTENSION EXPERIENCE (OR WHERE HAVE YOU COME FROM AND WHY HAIR EXTENSIONS?)
I’ve always been passionate about extensions and how simply they can transform a person’s look. My career in extensions began in 2009 when I was working as a sourcing specialist
for a large New York based Human Hair Broker. My job was to travel to different countries, inspect the quality, longevity and pureness of the hair. Once the hair passed our quality control, I made a purchase and sent them directly to various warehouses for sale.
HOW ARE MANHATTAN COUTURE HAIR EXTENSIONS CREATED?
Each Manhattan Couture product is created from a single human ponytail to ensure the hair remains in its’ natural state, with the cuticles intact, ensuring matting and tangling is drastically reduced. Wash after wash, the cuticles remain intact and the hair tangle-free throughout its lifetime. Once the hair is selected, it is washed and sent to Manhattan Couture’s very own private factory in Thailand for quality control, processing and packaging. All Manhattan Couture products are treated to a twelve step colouring process that carefully de-pigments and recolours the hair using non-damaging and eco-friendly materials. No harsh chemicals, acids or high heat baths are used during processing, and no silicon coating is applied to any Manhattan Couture product, to ensure the hair remains in its virgin state. This slow and gentle process yields high quality virgin state hair that lasts for years with proper care.
HOW ARE MANHATTAN COUTURE HAIR EXTENSIONS CREATED?
Each Manhattan Couture product is created from a single human ponytail to ensure the hair remains in its’ natural
state, with the cuticles intact, ensuring matting and tangling is drastically reduced. Wash after wash, the cuticles remain intact and the hair tanglefree throughout its lifetime. Once the hair is selected, it is washed and sent to Manhattan Couture’s very own private factory in Thailand for quality control, processing and packaging. All Manhattan Couture products are treated to a twelve step colouring process that carefully de-pigments and recolours the hair using non-damaging and eco-friendly materials. No harsh chemicals, acids or high heat baths are used during processing, and no silicon coating is applied to any Manhattan Couture product, to ensure the hair remains in its virgin state. This slow and gentle process yields high quality virgin state hair that lasts for years with proper care.
WITH PROPER CARE YOUR HAIR CAN LAST UP TO TWO YEARS WITH DAILY USE. HOW DOES THAT COMPARE WITH WHAT IS CURRENTLY ON THE MARKET?
I love things that are high quality, luxurious and that will truly last… and my product is a reflection of that. Manhattan Couture Hair extensions are 100% Remy, meaning the hair has not had its cuticle stripped and has at least been partially hand-processed to maintain roof-tip alignment. This means it will remain in good condition for much longer than stripped hair. It can also be heat styled, cut and coloured as you wish. Sadly, the industry is not regulated and often manufacturers mark hair as Remi or Remy that is mixed with synthetic. cont’d over page
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WHAT ADVICE WOULD YOU GIVE SALON OWNERS TO MAXIMIZE THEIR HAIR EXTENSION BUSINESS?
I think it’s so important to stay up to date with the latest installation techniques, as there are constantly advances in hair extensions. You’ve got to keep your product at the top of its game in the business and be able to provide and deliver to your client’s needs. We are always looking at ways to improve our product and provide the same opulence, indulgence and luxury to every client we meet.
WHAT IS YOUR BEST HOMECARE TIP FOR CLIENTS?
Before you go to bed every night, lather your hair extensions with a little light hair oil and create a side braid to protect them while you are sleeping. This protects them from the friction of your pillow case and keeps them feeling softer for longer!
YOU ARE WORKING CLOSELY WITH OUR FABULOUS EX-HOTSHOT, SHANNON WILLIAMS. TELL US ABOUT THAT COLLABORATION.
Working with Shannon has been amazing. He has been with Manhattan Couture Hair since our first shoot for the website and he is the creative director and hair stylist for the 28
Hair Biz Year 10 Issue 6
all of our high fashion shoots including the one on this very cover. He will also be one of the stylists educating salons that stock Manhattan Couture products on installation, colouring and styling.
WHAT DOES THE FUTURE HOLD FOR MANHATTAN HAIR COUTURE?
We’ve got lots of things in the works for Manhattan Couture Hair! Keep your eye out for our new colour range launching next February. We’re looking at some new application methods such as lace and front wigs, which is very exciting for clients suffering from hair loss or for creative stylists to get creative and wild for photoshoots! We’ve also got lots of amazing shoots in the works for 2017, and we have just been signed as a major sponsor at the Australian Hair Industry Awards.
“The main benefit would be that it matches the texture of European Australians perfectly.”
CREATIVEDIRECTOR FOR MANHATTAN COUTURE: SHANNON JAMES JULIAN WILLIAMS
“My role as Creative Director for Manhattan Couture allows me to deliver high quality imagery for the company’s campaigns, advertising and photoshoots. I am fortunate to have such an amazing role within the company as I not only have the freedom to create magic, I can showcase the vision and passion I have for photographic work which I have focussed on developing the past 3 years. The latest campaign for HAIRBIZ magazine was shot in Byron Bay with the purest sky and most radiant sun. My assistant, Scott Dearlove, packed my hair & makeup kit and 2kg of Manhattan Couture Extensions while photographer extraordinaire, Elizabeth Maleevsky, shot the fierce collection; her craft and detail in capturing the true beauty of hair is unparalleled. With Byron Bay stylist Marisa Sidoti on our team, the day was not only productive but filled with laughter, love and talented, creative artists. The experience was relaxed with a cool, calm energy. We created 6 hair looks and I am excited and proud of how the collection turned out. The quality of Manhattan Couture helped me create and shape the different styles with hold. Keeping the shine and density of the extensions from weft to ends also created an amazing, voluptuous style when shooting. I chose 4 shades lighter than the model’s natural hair, creating a natural colour melt for more definition, dimension and texture which shows up on camera beautifully. We all had a blast shooting this collection with such an amazing collaboration of artists and quality products and I am eager to be involved in many creative experiences in the near future.”
COLLECTION CREDITS
CREATIVE DIRECTOR, MAKEUP & HAIRSTYLIST: SHANNON JAMES JULIAN WILLIAMS PHOTOGRAPHER: ELIZABETH MALEEVSKY STYLIST: MARISA SIDOTI MODEL: INDIA ROSE
www.manhattancouture.com.au
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NADINE JOHNS ALCOCK A Most Unconventional Career “I would spend all morning setting the regulars, and all afternoon primping the coterie about to hit the clubs.”
Essential Oils and Blends Collection for IHC
TELL US WHAT YOU DO IN THE INDUSTRY TODAY.
I have a dual role here at International Hair Cosmetics as International Creative & Product Development Manager. From a creative point of view, I provide direction on photoshoots, events and hair shows, upskilling our team, and I drive artistic leadership. With regard to product development, I manage the entire life cycle of our products from conception through to market research, testing, creating content for both marketing and education, contributing to social media, and building our professional partnerships. All of this is done in a collaborative process with our marketing and education team leaders here at head office in Brisbane. 30
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WAS HAIR ALWAYS GOING TO BE YOUR PASSION OR DID YOU DISCOVER THIS LATER?
To be frank, I did not want to be a hairdresser. In high school I was drawn to the humanities and always wanted to teach. It was the beginning of year 11 and I was doing well academically, with my sights set on completing school and then university. I applied for just one job in a local salon, Thursday nights and Saturday morning, and moved into a share house with a friend. Every Saturday morning, I was greeted with a big smile and apprenticeship papers to sign for full time work, but I was not ever going to be a hairdresser! Unfortunately, the hourly rate of around $2.95 didn’t keep me in school and I was determined to not become a hairdresser, so
learned not only about hair and makeup, but about brand identity, consistency, discretion, and the power of life long relationships.
YOU’RE ALSO AN WEDDING STYLIST?
I worked various hospitality jobs for about a year until the realization came: I really missed the salon. I started looking for an apprenticeship. Funnily enough, I stopped into a salon on my way to work one day and applied for a job, but the well-known salon owner told me I didn’t stand a chance in this industry. “No one will hire you, you’re too short.” But it was here that I met a long term friend, artist, and musician, Stephanie Clifford, who would meander alongside me for the next 25 years. She was not only a fellow hairdresser and artist, but I later went on to mentor her as a salon owner for the Australian Hairdressing Council. I secured an apprenticeship, worked in various salons and Essential Oils and Blends managed a salon in the city Collection for IHC during the heady 90s, all the while working two other jobs to make ends meet. I was surrounded by an eclectic bunch of rough and tumble artists and musicians. The 90s was a time of political oppression and the prolific output of many great works of art. I could never have known my cohort would go on to become iconic artists, sell platinum records, or perform internationally.
FOR MANY YEARS AS A SESSION STYLIST, YOU SPECIALIZED IN THE MUSIC INDUSTRY. TELL US ABOUT HOW YOU FOUND THIS NICHE.
It all began with a call to look after Marianne Faithfull, who was smart and sassy, shortly after I had looked after Chrissie Amphlett… I was hooked! By this time, I had been around the music industry a while. Everyone I knew was involved at some level whether it was managing bands, playing in bands, singing in clubs after work, or, like my boyfriend, struggling to release a first EP. Throughout my apprenticeship I had studied makeup at night, and I went on to provide hair and makeup services to the music industry for 20 years. It was here that I Essential Oils and Blends Collection for IHC
IN-DEMAND
During my years working in Fortitude Valley I was employed by a Polish woman who studied hairdressing in the 60s - the era of the set. I think of her often. She taught me perming, the fundamentals of hair design, and strengthened my “sausage fingers”. I would spend all morning setting the regulars, and all afternoon primping the coterie about to hit the clubs. It was such a clash of clients and culture. I slowly began wedding hair and makeup services and this grew to become a substantial part of business 20 years later. Looking back, I put the success of my wedding business down to have a systematized approach, increasing my prices each year, responding quickly to inquiries, and updating my skills at every opportunity with education. Wedding clients have always been my most demanding; more demanding than any iconic musician, but it has also been very rewarding.
YOU DIDN’T ALWAYS WANT TO OWN A SALON, DID YOU?
No, I was managing a city salon and still freelancing. Up until the moment salon ownership presented itself, it had not even occurred to me. I didn’t want to start a salon, I just needed a space to cut and colour from in between my freelance hair and makeup work. I would open and close as I felt like it, not work during music festivals, and have a place where my friends could hang out, or so I thought...
YOU BUILT THIS BUSINESS INTO A HIGHLY SUCCESSFUL ASSET OVER TWO LOCATIONS. TELL US HOW THAT UNFOLDED.
Initially, other hairdressers were attracted to the communal space, which was handy because I had no idea about managing people. Over time I learned to develop systems, worked with iconic business coach Faye Murray, and drew on the experience of those around me. I was 23 years old and many people in the industry did not take me seriously, but I stayed professional and worked hard with my product company to build my business. By the time I sold Rokstar I had two salons, ten staff, a freelance hair and makeup business, a bridal hair and makeup business, an education business teaching long hair, and I was a guest artist teaching for a product company. The career I didn’t want had turned into my life and my passion. It has taken me around the world and provided for my family.
YOUR WORK INVOLVES QUITE EXTENSIVE TRAVEL. TELL US ABOUT SOME OF THESE ADVENTURES.
At IHC our products are sold throughout the Asia Pacific and I regularly visit many of our distributors to deliver the latest in creative education. South East Asia is one of my favourite places to visit. It is a joy to have the opportunity to contribute to the education of hairdressers all over the world, and each hairdresser I meet contributes in some way to our company, whether it is to inspire a new colouring technique or stimulate an idea for a new cont’d over page
cont’d from page 31
product. I have had the opportunity to visit pagodas in Myanmar, travel the high speed rail in Taiwan, and eat local dishes by hand in Indonesia. My own understanding of hair and how to achieve the best results has come more from time spent out in the field with our customers than with our chemists, but my schedule is always hectic, and at times unusual. It is not unusual for me to visit 8 countries in 10 days. Often, I am expected to perform miracles, such as creating pastel colours on 6 Asian models in 2 hours, but at the end of the day I am a hairdresser, bound by the constraints, and driven by the passion of all hairdressers.
YOU RECENTLY HAD A VERY SUCCESSFUL PARTNERSHIP WITH THE BRISBANE HAIR AND BEAUTY EXPO. WHAT HAS BEEN THE POSITIVE FLOW ON FROM THIS EVENT FOR IHC?
The Brisbane Hair and Beauty Expo represented a unique opportunity for IHC to launch an international product while supporting our local industry. For me, it was the culmination of all I have come to understand about our amazing industry. I am proud to be part of Australian, family owned company and our focus on supporting the local industry. It was such a joy for me to work with local talent such as our ambassadors, Kirra Longmuir, Bree Moon, Jack Horton, and Davide Di Pietro. We were the only colour company supporting the growing Brisbane Hair and Beauty Expo, and we had a major presence at this event with 5 stands, 4 shows, and a 50-strong crew to launch our new multipermanent colour, Essential Blends, and a holistic care line, Essential Oils.
SHARE WITH US THE FABULOUS NEW RANGES YOU’VE LAUNCHED RECENTLY.
Essential Blends multipermanent colour and Essential Oils care combine to create the best of science and nature. Both ranges contain the philosophy of Quintessence, which is a blend of natural vitamins and protein to strengthen hair, botanical extracts to protect the scalp, and erythorbic acid: a powerful antioxidant. Quintessence is the culmination of IHCs strong connection to the hairdressing industry and an understanding of its changing environment. Both clients and hairdressers are increasingly concerned not only about possible damage to their hair, but also skin sensitivity and protection from intensifying pollution. Both Essential Blends and Essential Oils are compact ranges that are designed to cater to the changes in our industry. Salons are no longer wanting to stock huge numbers of products and are drawn to boutique ranges of multipurpose colour and care that not only performs but protects.
YOU ARE SO PASSIONATE ABOUT YOUR EDUCATION PROGRAM. TELL US WHY.
At IHC we provide expert education to all kinds of hairdressers, but in particular we have supported freelance hairdressers with satellite 32
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Essential Oils & Blends Collection for IHC
“I stopped into a salon on my way to work one day and applied for a job, but the well-known salon owner told me I didn’t stand a chance in this industry. “No one will hire you, you’re too short.” classes across our distribution network that are low cost. Being a young and agile company, our team are able to constantly innovate with new products and techniques, keeping hairdressers who may be working in isolation up to date and supported. Our National Education Manager, Shellie Dinsdale, is a powerhouse of technical expertise that is mind blowing, and together we are able to offer a program that is fresh and inspiring. Our most popular classes include Boho Babes, which is focused on creating festival hair: balayage and braiding techniques that are super commercial and Insta-worthy. The hairdressing industry has changed rapidly in the last two years especially, and we are moving with it. For us, education is available in a diverse range of mediums from our technical hotline or social media for instant access, through to on-trend classes at convenient locations and times, and impressive shows with our brand ambassadors. Colour is just the beginning, and our colour ambassador Kirra Longmuir is generating huge online chatter and selling out
Essential Oils and Blends Collection for IHC shows across the country. For me, education is the cornerstone of gaining true pleasure from your hairdressing career. Education saved me. I would not have continued my hairdressing career, achieved any of my goals, or be where I am today without the inspiring educators I have met along the way.
DO YOU HAVE ANY INSIGHT INTO IHCS FUTURE STRATEGY?
For some time now there has be a great divide between salon owners and freelance hairdressers who may operate smaller, more mobile businesses. We have a stable of quality brands, and I can confirm our colour is amazing. There are results simply unable to be achieved with other brands on the market! At IHC we have always understood why hairdressers are opting to either downsize for work life balance, or join collaborative spaces, and we have the perfect products to support hairdressers in this category. But what is new and exciting for us is the number of higher echelon salons that are asking for our products, particularly our newest brands, and the growing support of hairdressers across all levels of the industry. The response to Essential Blends and Essential Oils has been overwhelming, and the support of hairdressers in these changing times is personally rewarding. It is exciting for me to look back at all I have learned in the past 27 years and not only be proud to be a hairdresser, but know that I am working toward the greater good.
AND YOU HAVE AN EXCITING ANNOUNCEMENT ABOUT THE 2017 AHIA’S? Yes! International Hair Cosmetics with Affinage and Essential Blends will once again be proud sponsors of the Wholesaler of the Year category at the 2017 Australian Hair Industry Awards.
Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia
THE SCIENCE OF BUSINESS Ludovic Dellazzeri is a man who appreciates the subtlety of beauty, the indulgence of luxury, the science of business and the fine detail of service excellence. From a rich history building premium salon industry brands, he recently joined the fine folk at ghd, bringing a depth of wisdom and perspective rarely found. Fascinated by his insight and industry knowledge, Hair Biz Editor, Kym Krey spoke to Ludovic recently to see how our industry looks through his ever astute eyes.
TELL US ABOUT YOUR EXPERIENCE WITHIN THE INDUSTRY:
I was previously General Manager of Kerastase/ Shu Uemura Art of Hair and L’Oreal Professionnel for many years before recently accepting the great pleasure of leading premium luxury brand, ghd.
OVER YOUR 14 YEARS IN AUSTRALIA, HOW HAVE YOU SEEN THE AUSTRALIAN MARKET CHANGE?
I have witnessed great change over those 14 years. We’ve dealt with many challenges such as the GFC, chronic staff shortages, significant changes to the apprenticeship system as well as ever-increasing costs such as wages and rents. We’ve also lived through a mining boom and subsequent fall in the WA market and varying changes in economic conditions around the country.
“Our future is to continue to inspire the hairdresser, to have the most talented education team in the country.” 34
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WHAT IMPACT DID THE GFC AND MORE RECENT ECONOMIC FLUCTUATIONS HAVE ON OUR INDUSTRY, FROM YOUR PERSPECTIVE?
Well, the biggest change is that salon clients are stretching their appointments and waiting longer between salon visits which, of course, has an impact on salon turnover. This forces salon owners to alter their business model to adapt to the changing conditions to prosper. In contrast, we’ve also noticed a willingness to invest in luxury whether that is luxurious products or indulgent experiences as when we are going through difficult times, we like to pamper ourselves occasionally. So, whilst salon clients may be visiting less frequently, there is a tendency toward choosing high quality options when they do visit, which salon owners need to accommodate.
SO WHERE SHOULD SALON OWNERS FOCUS TO ENSURE THEY DELIVER ON THIS DESIRE FOR LUXURY?
The salon space itself is very important. How does the hairdressing space differentiate itself? Over the years, salon fit-outs remained relatively unchanged yet the prices increased. Lately we’re seeing a trend towards salons renovating and improving their environment to create a sense of luxury which is very important. We saw cafes do this too over recent years. Visual merchandising is also extremely important. Typically, salons do not work hard enough on presenting their retail offerings in a manner than seduces and engages the customer to want to buy. We are working hard in this area to partner with salon owners to ensure the ghd product range is always presented in an alluring, premium and seductive way. As an industry, this is where we can significantly improve as retail is still not being looked after as well as it should. It is so important to show where your expertise is. You must demonstrate and showcase the expertise of the brand. Clients have so much opportunity to find product through many different channels. If you want them to engage with you, to buy their product from you, you must create an experience that they cannot
get online or elsewhere. It must be unique and it must delight.
HOW CAN WE BRING MORE LUXURY TO THE CLIENT’S SERVICE EXPERIENCE IN THE SALON?
We must be intimately aware of the client’s journey through the salon to anticipate her needs, deliver on expectations, surprise and enchant. Today’s client is hungry for knowledge and wants to be provided with information on what is happening and why. Our staff must consult thoroughly and professionally, explain and educate consistently and with confidence. The magic is in the environment, the advice and the education. This is where we must excel.
YOU’VE SAID THAT YOU SEE A GAP IN THE WAY MANY SALONS ARE SERVICING THEIR CLIENTS. CAN YOU EXPLAIN THIS FOR US?
The biggest issue I see right now is the skillset of many salon stylists. Education has not kept up with fashion. Fashion is so accessible to clients these days and they are more highly educated and informed about fashion trends and the looks they are trying to achieve than ever before, however there is a gap between the looks the consumer wants and the skills in place to deliver these looks. This places education at the very forefront of essential business practice. We simply must upskill to meet the changing demands of our clients.
HOW DO YOU SEE EDUCATION CHANGING TO MEET INDUSTRY NEEDS?
Education will need to evolve and embrace technology to remain relevant. Every stylist these days has a smartphone in their hand almost from the minute they wake to the minute they fall asleep. That’s where we need to deliver education. Video-based tutorials and streaming events will be the channels of the future.
WHAT ARE SOME OF THE BIGGEST CHANGES WITHIN THE INDUSTRY THAT YOU’VE SEEN RECENTLY?
Undoubtedly the ‘plex’ services. These have created a new ‘bubble’ of service opportunities for salons which we haven’t seen for a long time. This level of innovation hasn’t happened for several years. Also the shift for staff toward chair rental or more flexible working arrangements and away from typical salon employment has created staff shortage issues but I don’t think we’ll see anything like the US market here.
“Video-based tutorials and streaming events will be the channels of the future.” AND THE CHANGES YOU FORESEE AHEAD?
We will definitely see the salon industry embrace multimedia for more integrated marketing communications. I think over the last 10 years or so, salon owners have grasped that they are not simply hairdressers; they run businesses which deliver hairdressing services and there’s a big difference. They know that now. There was also the shift toward computerization and the shift toward embracing receptionists and salon coordinators to ultimately deliver a better experience for the client and improve efficiency. Now, we are beginning to see the use of multiple media channels to create brand awareness, engage with our clients in new and innovative ways, attract new customers and ultimately grow the business in this digital age. Many larger salons now have P.R. agencies and I think we’ll see more of this. I think salon owners would be wise to engage media specialists to build the profile of their business if this is not an area where they are skilled themselves.
TELL US ABOUT THE DIRECTION AND GOALS FOR GHD BOTH FROM A TRADE AND CONSUMER BASIS
ghd was born 14 yrs ago. In fact, ghd created the hot tools styling segment
and we are still the number one brand in Australia by a huge margin. Where else have you seen a product or brand become so widely accepted or become part of everyday language? E.g. “Can I have ghd curls?” With regard to the consumer market, we are well accepted as the number one premier styling brand and consumer awareness is incredibly high; in fact to a similar level as of Apple. Australia is a very special market for ghd due to this very strong brand awareness. We have invested almost $800 000 in our Christmas campaign to drive consumers to ghd salons. To the consumer, ghd represents playful glamour and ultimate quality. Our future direction will be to continue to innovate. ghd have a research centre in Cambridge where hair scientists and engineers work on patents specific to ghd to produce and develop our own products. Our future is very bright with new product developments on the horizon. ghd was the first to discover that the level we could heat hair to safely without causing damage was 185 degrees. With our Platinum styler, we pioneered the microchip with 6 sensors along the plate to ensure that the heat remained consistent along the hair shaft. Most other stylers don’t have proven consistent heat. It truly is a one-stroke styler which glides through the hair, ensuring the health and shine of the hair is maintained. Our future is to continue to inspire the hairdresser, to have the most talented education team in the country. We draw the most talented artists because we are ‘apolitical’- everyone can work with us. We are delighted to work with the likes of iconic ghd Ambassador Jayne Wild, the incredible Frank Apostolopoulos and celebrated session stylist Richard Kavanagh, who was recently appointed Creative Director for Australia and New Zealand. Their talent aligned with our technology ensures our education offering is World Class. ghd is continuing to work for salons and to generate, as we have always done, traffic to build their business. The recent appointment of Pia Miller as the local face of ghd, the first in Australia, and consistent media investments in all media channels are the testament of this commitment and this is just the beginning. I would say with ghd- watch this space- as we will continue as we have done since our early days, to surprise, enchant and create.
RICHARD KAVANAGH TO JOIN ghd AUSTRALIA & NEW ZEALAND AS CREATIVE DIRECTOR Introducing Richard Kavanagh, one of Australia’s most highly acclaimed hair stylists ghd is pleased to welcome new Creative Director, Richard Kavanagh, to its group of hair professionals. Richard’s wealth of knowledge in the hair and fashion industry has made him one of Australia’s most celebrated stylists, with his work regularly featured in the pages of Vogue Australia, Elle and Harper’s Bazaar. ghd Australia General Manager Ludovic Dellazzeri explains the significance of the relationship. “ghd is so pleased to be signing Richard Kavanagh as Creative Director of Australia/ New Zealand. Richard shares our vision for the creation of glamorous and gorgeous hair for every woman. His unmatched instincts for quality and creativity have inevitably led to success in this industry.
ghd ANNOUNCE PIA MILLER AS AUSTRALIAN BRAND AMBASSADOR ghd is delighted to announce the signing of Australian screen sweetheart Pia Miller, as their new local brand ambassador. The Logie-nominated actress will be featured in local campaigns for ghd, which will run across print and online channels as well as in store and in salon. “We are absolutely thrilled to have Pia as our new brand ambassador. Besides her amazing beauty, she personifies confidence and style whilst being a little daring, everything that ghd stands for” explains, ghd Australia and New Zealand Managing Director Ludovic Dellazzeri. Miller is a natural fit for ghd says Dellazzeri “Pia is someone that young women look up to and through the incredible reach on her social media channels she is accessible to a broad audience. As a brand, accessibility. Pia is best known for her regular role in Australian television series, Home & Away. Before landing this role, Pia starred as the Qantas In-flight Entertainment Presenter. She also appeared as the Ambassador for G.H MUMM at the VRC Spring Racing Carnival, and was the Ambassador for the Australian Formula One Grand Prix. Miller joins ghd’s team alongside lead ambassador Jayne Wild and creative director Richard Kavanagh.
THE COMING OF AGE
From humble beginnings, to an international colour brand with distribution in over 20 countries in only 10 short years. Muk Haircare is a true Australian success story. Celebrating a milestone of 10 years in the business, owners Mark Gariglio, Janelle Reynolds and Scott Reynolds, have created a brand that surpassed all expectations. Year on year positive growth, a dedicated and creative team of staff that inspire daily and a family owned approach to how they do business is a credit to their success. It was time then that the brand moved into a more competitive space and launch their own professional range of colour. What was a dream, developed into five years of intensive research, development and testing to launch the new muk Hybrid Cream Hair Color. In July this year, muk Haircare held their first international conference dinner, hosting national staff, international distributors and family, to launch the new professional range and also the coming of age of muk Haircare. Moving on from its past advertising campaigns and risque approach, muk Haircare has grown up and evolved to become one of the most exciting brands in the market place today. We sat down with Director Mark Gariglio to discuss the launch of the new muk Hybrid Cream Hair Color range and what it means to the brand.
TELL US WHY MUK HAIRCARE HAS DEVELOPED AND LAUNCHED THE NEW MUK HYBRID CREAM HAIR COLOR?
As with any brand you need to evolve and move forward to stay close to or ahead of your competitors. When we thought 36
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about launching a colour range, we didn’t want it to be just another range of colour. We wanted something different and unique, as this has been our brand ethos from the beginning. We started to do our research and saw a distinct gap in the colour market. Most brands required huge commitments from salons in terms of stock and colour categories (i.e. permanent, semipermanent, men’s grey blending etc). We wanted to rewrite the rules and offer something all encompassing. We wanted to offer a single range of colour that would cover every colour category. This meant offering a much lower stock holding for salons, along with a fully integrated colour system that fulfils the needs of even the most discerning colourist, whilst giving them complete artistic freedom.
WHAT IS THE MAIN POINT OF DIFFERENCE WITH THE BRAND?
First of all, muk Hybrid Cream Hair Color was developed for Australian hairdressers and colourists primarily. This is in stark contrast to foreign owned brands which, are actually designed
for either the US or European markets. What we created is a Hybrid colour system which means one tube, gives you six results – permanent, demi permanent, intense demi permanent, color balancing, blonde toning and men’s grey blending. This alleviates the need for salons to hold crazy amounts of stock they don’t actually need or use! What excites me the most is that the range is formulated using almost 80% naturally derived ingredients and our signature blend of Baobab Oil, Avocado Oil and Cationic Tri-Plex Compound. Avocado Oil contains multiple nutrients such as Vitamins A,B, D and E and amino acids which assist in nourishing and protecting the hair during the colouring process. It also aids with scalp sensitivity and aids in reducing redness and skin irritation. Baobab Oil is harvested from the fruit of the Baobab Tree and comprises a mixture of fatty acids, Vitamin E and D. Much like the tree itself, the oil allows hair to also maintain high levels of hydration for extended periods of time. It penetrates deep into the hair shaft infusing moisture to maintain the hair’s optimum hydration levels, resulting in increased elasticity, strength and shine.
Exclusive to muk Hybrid Cream Hair Color is Cationic Tri-Plex Compound (CTC). CTC is produced by blending plant based free-form amino acids in the same proportions as they are found in human hair. It delivers the closest possible replication of human hair keratin protein into all areas of the hair to help protect, repair and strengthen, whilst accurately and precisely coloring hair with unsurpassed shine and condition. In addition, unlike conventional color pigments, the unique hybrid pigment converts and performs based on the muk Hybrid Developer used. HPT (Hybrid Pigment Technology) was engineered to deliver six results from a single colour pigment. And something that is close to our belief system as a brand, the range is 100% VEGAN and PETA approved.
WHAT RESEARCH AND COLOUR TESTING WAS CARRIED OUT BEFORE THE LAUNCH?
Over the five years of intensive research, development and testing we undertook, our aim was simple – to outperform the industry’s leading colour brands. We truly believe we have achieved our objective and the hundreds of Australian salons who have already made the switch tomuk Hybrid Cream Hair Color absolutely agree! We tested the colour on over a thousand models, then performed ‘blind’ testing in some of Australia’s leading colour salons. The results were outstanding. We also worked closely with industry leading colourist, Lia Mei, our Global Colour Director, throughout the development process. As an internationally recognised colourist and educator, Lia’s expectations and standards of colour performance are extremely high and her feedback and knowledge was instrumental in the colour’s development.
ONE TUBE, SIX RESULTS – EXPLAIN THIS FURTHER
We literally set about reinventing conventional colour pigments and developed brand new cutting edge technology that allowed us to perform six distinctly different functions from a single tube of colour. The unique hybrid pigment we developed converts and performs based on the muk Hybrid
Developer or Lotion used. HPT was engineered to deliver six results from one colour pigment which are permanent, demi permanent, intense demi permanent, colour balancing blonde toning and men’s grey blending. This is all achieved without compromising colour performance, while maintaining intensity, longevity and the hair’s integrity.
HOW IMPORTANT ARE THE INGREDIENTS?
The ingredients and technology used are absolutely paramount to the success of the range. Firstly, we wanted to formulate a colour using the highest percentage of naturally derived ingredients possible. Our colour is made using almost 80% naturally derived ingredients. Secondly, all ingredients had to be VEGAN and not contain any animal derived ingredients. As a company we are adamantly against any form of cruelty or animal testing, therefore the finished product, along with all of our ingredients, had to be 100% cruelty free. On a performance level, our key ingredient, HPT (Hybrid Pigment Technology) forms the very foundation of what sets muk Hybrid Cream Hair Color apart from all other colours presently on the professional market.
TELL US A LITTLE ABOUT THE LAUNCH EVENT?
The launch was the first global gathering for our brand. All of our Australian staff, including sales, office and warehouse, 15 international partners and family were all in one room for the first time. It was a magical night for myself, Scott and Janelle to be able to celebrate 10 years of the brand, launch the new colour range and say thank you for the support and encouragement we have received over the years. It was also the perfect opportunity to unveil our new Global Artistic Directors.
TELL US ABOUT THE NEW AMBASSADORS YOU HAVE SUPPORTING THE BRAND.
We have the best in the business! We were really specific in choosing the right people to become part of our family. And that’s how we operate. As a family. We are excited to have Clive Allwright
as our Global Artistic Director and Lia Mei as our Global Colour Director. With over 60 years’ experience between them, we have a powerhouse of knowledge, expertise and maturity we have been looking for. Clive has worked with some of the biggest names in the industry starting his career with TONIY&GUY and then as Global Artistic Director for a multinational brand for over 15 years. Now that is commitment. And Lia is undoubtedly one of Melbourne’s hardest working and in demand colourists. She was the colour director for Shibui for over 15 years and has educated around the world. She is one of the country’s most sought after colour educators, hair painting and balayage expert. I have known both these guys for almost 20 years and can’t wait to get our education calendar started.
WHAT SUPPORT IN TERMS OF EDUCATION ARE YOU OFFERING YOUR SALON PARTNERS?
Both Lia Mei and Clive Allwright will be offering multiple cutting, styling and colour workshops in every state of Australia in 2017! This is the first time we have rolled out education and we can’t wait! Our education calendar will be launched in January and include all workshops and dates available. In addition, muk colour salons have free membership to our ‘muk business support seminars.’ These full day seminars will be available exclusively to muk colour salons, at absolutely no charge.
WHAT MARKETING AND MERCHANDISE MATERIAL CAN SALONS EXPECT?
Along with our gorgeous silk banners, we also offer our colour salons membership to “MMA” (muk marketing advantage) – a comprehensive program offering in-salon point of sale and marketing concepts. MMA is tailor made for each salon.
HOW DOES THE COLOUR FIT IN WITH THE REST OF THE MUK RANGE AND WHAT BENEFIT IS THERE TO SALONS TO TAKING ON THE FULL RANGE
Unlike most brands who offer discount levels based on a dollar spend, we operate on a very different and much less discriminatory fashion. As opposed to rewarding high spend with a higher discount, we reward ‘commitment’ to muk with a higher discount, irrespective of the salons spend. Quite simply, we do not discriminate based on a salons spend, or lack thereof. www.mukhair.com
Photographer Haley Gariglio
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A NEW PARTNERSHIP
KOBI BOKSHISH JOINS MATRIX
MATRIX PLAYGROUND
Matrix proudly welcomes Kobi Bokshish, creative director of Intershape Hairstylists Bondi Junction, to the Matrix Australia Design Team.
“Changing your mindset is the gateway to realising your dreams and achieving success.” 38
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Bokshish commenced his hairdressing career during his national service with the Israeli army where he perfected his buzzcutting skills. After years of constant travel, he arrived to Australia where he quickly established a loyal following. In 2004, he reimagined Intershape Hairstylists with a premium design aesthetic anchored by immaculate service, expertise and innovative products. The spa-like ambience effortlessly combines luxury with comfort… all guests are treated to Vittoria barista coffee, sumptuous wines and the best French bubbles. Bokshish places much emphasis on the consultation process, to ensure each client receives the best advice from a cutting-edge, style-driven team that is dedicated to creating customised looks. Bokshish was previously appointed Master Associate and Ambassador for
Paul Mitchell where he was leading the creative direction for platform work, cutting and colour seminars, photographic shoots and runway shows within Australia and across the globe. Bokshish now joins the Matrix Australia Design Team with a focus on sharing his knowledge about advanced cutting and forthcoming trends. The deal was sealed after he attended the epic Matrix Playground event in Sydney. “The Matrix Playground event was ‘electric’… it was so refreshing to see a world-class hair brand 100% committed to inspiring hairdressers from both a creative and business perspective. I am thrilled to be partnering with Matrix and working alongside such a visionary Design Team.” A celebrated storyteller, Bokshish’s photographic shoots showcase a fusion of artistic vision, expert cutting skills and a fearless approach to colour. His recent industry accolades include Finalist nominations in AIPP and Hair Expo awards, AHFA NSW, Australian Hairdresser of the Year and Fashion Video of the Year.
Jamie Stevens & Uros Mikic MATRIX PLAYGROUND HairBiz Editor, Kym Krey talked inspiration, education and preparation with Kobi recently.
TELL US ABOUT YOUR PREMIUM APPROACH TO CLIENT SERVICE
Our valued Intershape guests are not just buying a haircut or colour… it’s about creating an indulgent experience, offering expert advice and customised retail products. Guests are pampered with a selection of premium beverages including quality barista coffee, aromatic loose leaf teas, sparkling water, fine wines and the best Italian prosecco.
TELL US ABOUT THE CHARITY AND COMMUNITY ACTIVITIES YOU ARE INVOLVED WITH.
I started Hair Raise about three years ago to support Heart Kids NSW and OzHarvest. Currently, Intershape is supporting a number of charities including Heart Kids foundation, Sydney Children Hospital and the Starlight Foundation.
WHAT INSPIRED YOU TO DO THIS WORK?
I am a great believer in God and I feel blessed when I can make other people feel good. In my eyes, it’s really important to break the stereotype about hairdressers… some of us want to ‘touch’ people on the ‘inside’ too… it’s about touching lives, bringing joy and making a worthwhile contribution.
WHAT MOTIVATED YOU TO JOIN THE MATRIX TEAM?
During the last couple of years, Matrix Australia has evolved into one of the most progressive brands and I want to be a part of it. This year’s Playground event was ‘electric’ and I was very much inspired to join the existing stellar team to provide breakthrough education, to innovate and contribute to the brand’s ‘stronger together’ ethos.
WHAT DID YOU LOVE MOST ABOUT THE MATRIX PLAYGROUND EVENTS?
It was so refreshing to be surrounded by like-minded Artists and exposed to a brand
that celebrates complete artistic freedom. Matrix Playground showcased the perfect fusion of creativity, trends and business development initiatives… the entire event was anchored by a sense of unity and excitement about the future.
YOU ARE KNOWN AS A STORYTELLER BECAUSE OF THE WAY YOU APPROACH YOUR PHOTOGRAPHIC SHOOTS. TALK US THROUGH YOUR PROCESS FOR PREPARING FOR A SHOOT. 1) You can’t break the rules if you don’t know what they are… ensure you have a solid grasp of your craft. 2) Don’t copy your peers, create your own unique ideas. 3) Fine-tune your inspiration and build your collection around it. 4) Research, research, research… 5) You can’t try the same thing and expect different result. So step outside of your comfort zone… treat hair like a fabric or fibre to create different colours, textures and silhouettes. 6) Recruit a trusted, professional production team… including a photographer, makeup artist, and fashion stylist… share your vision and allow them to ignite further inspiration. 7) Don’t rely on retouching… if it’s excessive it will look fake.
WHAT DO YOU AIM TO CONTRIBUTE TO MATRIX AUDIENCES AROUND THE GLOBE IN THIS ROLE?
I am looking forward to sharing insights about my techniques but more so about the way I think… changing your mindset is the gateway to realising your dreams and achieving success.
INTO THE WILDERNESS In early October, at the iconic Balboa Theatre in San Diego California, Australian Avant Garde specialist Shaun McGrath took 1200 hairdressers from around the world on a journey into the wilderness. As part of the 2016 Unite Global Session, Shaun joined talented artists Nick Irwin, Kevin Ryan, Gary Baker, Dylan Johnson and Natasha Pearson at this globally attended event. Shaun shares with Hair Biz readers his recent experience with the Unite Global Team.
When I set about a show or a photographic collection, I don’t make it easy on myself and for Global Session 2016 I set the bar higher than ever. I planned a show based on my collection ‘The Wilderness’. I translated this into a much larger scale to make best use of the iconic Balboa Theatre. I was quite concerned about getting through US customs with two cases of hair, made into flowers, leaves, & mushrooms, that I was ‘apparently’ casually taking on holiday with me. But to my surprise the hair garden sailed through without a hitch. They did however, search the bag full of clothes! My hotel room quickly became a bomb site with bits of hair, bobby pins, power tools, a rotted plank of wood from the 1st Street underpass and a bathroom full of branches and twigs from the local park. I am sure the concierge was quite curious as 40
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to my requests for brooms, mops and vacuum cleaners.
create a dark vision from the deepest place in the wilderness.
After a day and two nights of prep it was show time! On our first day of shows I ran with a theme of tribal hair and headress’. My models sported black, hand painted war paint and hair creations made from a combination of human and animal hair assembled and clippered into shapes resembling a dive bombing bird and a rice field sun hat. Day one was complete and I moved on to preparing my Wilderness showcase. With hanging baskets full of hair flowers and rotting planks of wood sprouting mushrooms made of hair, the show started with a garden of hair lowered from the ceiling and my ballet themed models already wearing the base shapes for their botanic hairstyles.
Then, my second model, who was already suffering under the weight and height of the frame, which was made of a vintage wig stand, came to the stage with hanging baskets full of hair flowers suspended from the theatre ceiling. I began the task of transferring hundreds of hair flowers onto her hair and base, creating a threefoot tower of flowers which saw me standing on my Unite session box to reach the top.
First up was my mushroom grove, using muted greens and brown for a ground colour and a moss covered tree stump, the individual mushrooms were then planted into my models hair base to
I was joined by one last model, a mudded man sprouting with amber leaves and twigs to end my show at Unite Global Session for 2016. It was an amazing trip with many old and new friends getting together to create amazing hair for the wider Unite family. Shaun McGrath @stevieenglishhair
Brisbane School of B A R B E R I N G
Apprenticeship training customised for your salon. - Workplace Delivery - Campus delivery - Block training - Free workshops Call 3229 2999 to discuss your training needs.
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CREATIVE SIBLINGS UNITE
Siblings Rob and Norina Sylva are a powerful creative force. After extensive individual careers, they decided to join forces and start a business together, opening Halt Hair in October 2000. Fast forward 16 years and the duo have proudly remained in the same Surry Hills location, building an enviable clientele and a reputation for excellence and an outstanding client experience. Coowner Rob puts this down to overseeing everything themselves, enabling them to achieve a uniquely personal touch. Rob says “I want them to feel like they have a fantastic haircut that is wearable, which they can wear with pride. I will never give a customer a cut that is too trend-led and won’t suit them.” Norina adds “No client at Halt Hair selects a style that is too ‘editorial’, as they know the team will only do what is right for their personal style and the health of their hair. Halt Hair is all about embracing the customer’s own style.” Whilst Halt Hair is Rob’s first salon business after many years with leading Sydney salons, Norina owned a salon in New Zealand prior to relocating to Australia and joining her 42
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brother in the established business. In addition to hair services, they are also Keratin specialists and offer spray tans and anti-ageing A Lift Facials in a 360 approach to beauty with Norina managing all beauty appointments alongside her back to back hair appointments! Testament to their outstanding reputation, the team has worked with many celebrities including Lisa Messenger, Miranda Kerr, Lily Cole, Michael Hutchens, Harry Connick Junior and Nina Cherry. On the decision to return to Delorenzo after many years, Rob and Norina report that they are thrilled to be working with them again. Says Rob: “Customers really love the range, and see a huge difference in the quality of the colour and the finish. It feels luxurious and gives added shine and gloss.” The fact that De Lorenzo do not test on animals and are an Australian company were deciding factors for both Rob and Norina.
RENIK HAIR
In the words of one delighted client, Bendigo’s Renik Hair boasts “attentive, amazing staff who certainly know their craft; a stunning atmosphere of relaxation and knowledge from those who do it best”. Renik Hair is a jewel in thriving, regional Victoria. AHC Salon Select members, the team work hard on education, progressing their skills to earn their reputation as creative color specialists and master cutters. With so many glowing testimonials from clearly devoted clients, we wanted to find out more so Hair Biz Editor, Kym Krey spoke with Renik Hair owner, Jeremy James to learn the secrets of Renik’s success.
take over the salon! I did take the plunge and purchased a salon that had been operating since the 70’s. Graham then did everything he could to teach me and prepare me for the takeover. My colleague Brooke was my senior in the salon then, and still works alongside me now. Hair, fashion and the experience remained my focus. I knew I could get hair to work for me, and I have always been driven to do things better and better all the time.
How did you get started in the hair industry? JJ. My creativity and love for form, design and fashion got me applying for hairdressing apprenticeship positions in December 2003. I received a call back, I was offered a trial and it began! I started working with an experienced and influential husband and wife team at Renik Hair, in Bendigo, central Victoria.
“I love any kind of ‘design’ that we encounter in life and that’s what got me hooked on the hair industry.”
WHAT PROMPTED YOU TO TAKE THE PLUNGE INTO BUSINESS OWNERSHIP? In 2005 at age 20 I was excited by the idea of complete creative freedom, when my boss Graham mentioned that I should buy and 44
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TELL US ABOUT YOUR EARLY YEARS OWNING THE SALON
Myself, Brooke and Matisse started the day together, ploughed along during the day and cleaned up together at the end of the day. We had so much fun, doing dishes, sweeping up and chatting about our cuts and colours we completed. The salon was busy, small and simple. We got the work done to a great standard and organically built the team and clients. I was never one to rush anything!
WHAT WERE THE MOST CHA LLENGING AND REWARDING ASPECTS (OF SALON OWNERSHIP)?
Having purchased the salon at a young age, I think I actually skipped and dodged a few huge business challenges. I didn’t have huge expenses at home at that age which gave me and the salon time to breathe and grow. However as we gather more commitments we bite off a little more, and a little more all the time. One of the biggest challenges for me was to take a leap and employ a few more staff in a short time. I was pushed a little by Lisa from Zing
Coaching. She had a feeling I think as Matisse and Brooke fell pregnant and were due to have their beautiful babies within a month of each other. Succession planning would have to be the biggest challenge in small business I think.
WHAT DO YOU LOVE MOST ABOUT BUILDING A TEAM?
I like my staff to be individuals, and I like to treat them as individuals. We have an open and honest relationship, and acknowledge that we are all different. People are fun and we learn so much from everyone, but I love it when I know the people around me consider others first. I love it when then they consider their clients first, are accountable for them and take responsibility for them coming into the salon and being looked after. The more we see the same clients, the happier they are to be treated by a different stylist, they become part of the family.
MANY YEARS LATER, YOU ARE STILL SO PASSIONATE ABOUT HAIR. WHAT IS IT THAT YOU LOVE SO MUCH?
I love any kind of ‘design’ that we encounter in life and that’s what got me hooked on the hair industry. Early on in my apprenticeship I realised that this industry could be so strongly design-focused. You can have a client come in, with an idea in their mind, you interpret it and create texture, shape and balance to suit. You can change the way people feel in under an hour! The results of your idea and design are instant and lasting and make people happy.
“We have a small team who share a genuine friendship but who also respect the professional needs of the business. ” YOU ACHIEVED A GREAT MILESTONE THIS YEAR IN RELOCATING AND CREATING A NEW SALON SPACE?
Yes! This year we moved the salon two doors down. This new space reflects me, my team, my family and everything I have been doing for the last 10 or more years of my life (or my whole life, actually). The space itself reflects all the things I love about design- lasting, efficient, functional, purposeful. Not much fluff, just nice consistent use of strong and deliberate materials, and functional furniture that was custom designed and built in Bendigo. The entire space was designed and built around an amazing team with their work habits in mind.
WHAT IS SO UNIQUE AND SPECIAL ABOUT THE RENIK TEAM?
We have a small team who share a genuine friendship but who also respect the professional needs of the business. Alongside Brooke and I, Maddy, Greer, Kira and Matisse have proven as lasting, purposeful and functional as the ‘things’ I love in my life. To add to it, they are beautiful people and I think the clients coming into the salon soon recognise the genuine bond we have, and also share this bond with each of us too. We have all worked together for 5-11 years, so they stick around!
HOW WOULD YOU DESCRIBE YOUR SIGNATURE STYLE?
The work we produce is as varied as our clientele. We use cutting techniques that are timeless and exact. We love to create hair that people can handle at home and that’s easy to manipulate. We are technical cutters and want lasting results from a haircut and colour for our clients who range so broadly, from babies to 90-yearolds. We educate on trends and techniques but love working with our client’s personalities and really see where they are coming from when it comes to style and feel. I think people leave the salon feeling pampered where it really counts- like our lay flat basins, great coffee and beautiful magazines, but they also leave having had a style that works for them. We love to make people feel good and look amazing when they are styling their hair themselves.
DO YOU SEE YOURSELF REFLECTED IN YOUR BUSINESS?
I really do feel that the salon is an extension of me and one that I am glad to have. Employing an industry coach a few years ago had me planning for this salon, my family even my kids. A small price to pay for a lifetime of knowledge, reward and wisdom. Thanks to Lisa, Marie and Jay (my partner) who have all coached myself and the team to better understand people and ourselves.
WHAT IS THE BEST THING ABOUT LIVING IN A REGIONAL AREA, RATHER THAN A MAJOR CITY?
Being in a regional area amplifies the notion of ‘family’. Bendigo is a small city; it’s affordable to live just walking distances to the CBD and work, it’s full of great food and a caring community. I have found my little groove here. The standard of service and care in a smaller city across the board is of high quality. Whatever the business, people in Bendigo are giving their best. I am a bit of a morning person and I think that the lack of traffic contributes to the fact that people are raring to go by 9am. We open the salon at 7am on a Friday morning and we are always full.
WHAT IS THE MOST VALUABLE LESSON YOU’VE LEARNED ALONG YOUR JOURNEY? It’s all about people. Give them your best.
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HOOPLA!
Situated in Brunswick, VIC, Hoopla Salon is passionate about having an ecofriendly, animal cruelty free approach to hairdressing and are able to boast that all products used in the salon are NOT TESTED ON ANIMALS and are low in chemicals – hence their association with DeLorenzo as part of the ASPYA group. Serving organic wine and fair trade coffee is all part of the salon culture but above all they aim to give the best possible result in a friendly, relaxed atmosphere. Co-Owner Tynne Sanders has spent a large part of her career as an educator for leading training organisations in Melbourne and London and has had a rewarding career as a Stylist.
“De Lorenzo are a ‘family’ company and you do really feel like you are part of their ‘family’. It also helps that they know how to throw a mean party!”
Recently at the DeLorenzo ASPYA Conference on the Gold Coast Hoopla Salon took out the ultimate proze being awarded as the Best Salon of the year so we thought we would ask Tynne about the secret to her success.
YOU RECENTLY WON SALON OF THE YEAR AT THE DELORENZO ASPYA CONFERENCE, HOW DID THIS COME ABOUT?
De Lorenzo hold an annual conference for Salon’s who are part of their ASPYA program. This year it was held on the Gold Coast and we were fortunate enough to bring the majority of the team with us. We submitted a LARGE entry all about our business and we won! Having the team there and being recognised by our peers made the win even sweeter!
HOW HAS SOCIAL MEDIA AND TECHNOLOGY CHANGED THINGS FOR YOU?
As a new Salon, social media has always been a part of our strategy. It has allowed us to promote our work quickly and cost effectively. 80% of the content we use is our own work the remaining 20% is made up of team shenanigans. We don’t
outsource our social media, it is managed in house by Kara. Social media gives potential client a clear idea of what they will experience at Hoopla Salon. Showcasing the fun we have and great work we do also helps us to recruit new team members - during interviews when asked, “Why do you want to work with Hoopla Salon?”, the answer is always, “You guys look like you are always having fun” .
WHAT IS MORE IMPORTANT TO YOU, THE CREATIVE OR THE BUSINESS SIDE OF THINGS? I wish I could cut hair all day long and not have to speak to anyone! In all seriousness, I believe both parts are just as important as the other. I do find the business side of things more challenging, however I have employed people whose strengths are my weakness i.e. figures! Being recognised for business strategy and creative work is equally satisfying and what I love about being a Salon owner.
HOW DO YOU KEEP UP WITH CHANGING HAIR FASHION TRENDS?
Fortunately, I am surrounded by a team of girls who are obsessed with fashion. We recently held an in-salon training session on fashion forecasts and I am always amazed at the effort the girls put into researching current trends. We work in the most eclectic suburb in Melbourne and often our clients will inspire new hair trends.
HOW IMPORTANT IS THE RELATIONSHIP WITH YOUR SUPPLIER AND WHAT ARE THE
MAIN REASONS FOR CHOOSING THEM?
Our number one reason for choosing De Lorenzo is their commitment to cruelty free products. They are 100% Australian made and manufactured. We have a wonderful relationship with our Rep Cathie. She honestly goes above and beyond for all of the team at Hoopla. De Lorenzo are a ‘family’ company and you do really feel like you are part of their ‘family’. It also helps that they know how to throw a mean party!
WHAT HAS BEEN THE MOST CHALLENGING PART OF OWNING A SALON?
Where do I start! Every week brings it’s own challenges and it’s something that I have learnt to welcome rather than getting upset or frustrated by. I find the most challenging aspect is that your brain never switches off. At the end of the day everything ends with me and I have to make the tough decisions and be accountable for everything that happens in the salon.
HOW IMPORTANT IS YOUR EFFECT ON THE ENVIRONMENT AND WHAT DO YOU DO IN THE SALON TO ASSIST THIS AREA?
We are very proud of the fact that we were one of the first Salon’s in Melbourne to join Sustainable Salon’s Australia. We’ve been using ReFoil and EasyDry towels for a few years now and when we heard about Sustainable Salon’s Australia we were keen to get on board. Our clients have responded to this in such a positive way and it is even the sole reason some clients come to our Salon! We now recycle 95% of our Salon waste and we are committed to sustainable growth that encourages social responsibility.
YOU ARE A GOLD SALON SELECT SALON WITH THE AUSTRALIAN HAIRDRESSING COUNCIL, HOW DOES THIS HELP YOU IN YOUR BUSINESS?
We were determined to become a Gold Salon Select member from day one! It is a platform to boost our profile and shows our commitment to elevating the industry. Potential clients know that they will be provided with a high standard of service with a professional stylist in an ethically sound salon. The wealth of knowledge that we receive from other AHC members is priceless, not forgetting the amazing resources that are available to us.
HOW DO YOU MARKET YOUR SALON? Our Marketing budget is pretty much nonexistent! We have never had to rely upon traditional marketing and our marketing strategy is a simple one: satisfied clients are our best marketing tool! When a client leaves our salon with a new look, they are our best advertising. For this reason, most of our clients are referrals from existing clients. Online media is another large part of our marketing strategy and its use reflects the success of our growth. On average we have 20 new clients per week and a constant waiting list!
IF YOU COULD CHANGE ONE THING ABOUT THE INDUSTRY WHAT WOULD IT BE? The recent changes surrounding employment of apprentices has made recruiting and retaining VERY challenging.
WHERE DO YOU SEE YOURSELF IN 10 YEARS TIME?
Retired…….haha! I would love to develop an education program. Before opening Hoopla Salon, I spent four years as an educator and have a strong passion for educating my team. I would love to share this with the hairdressing community. Winning the DeLorenzo ASPYA Salon of the Year is a Team Effort so Congratulations goes to all of the Hoopla Salon team members from HairBiz! Owners: Tynne & Jesse Sanders Co-ordinators: Kara Templar & Maddy Barron Floor Manager/Senior stylists: Alison Brown & Brianna Lace Senior Stylists: Jessie McAllister & Demi D’Errico Salon Assistants: Jade Stacey, Valentina Nicolaides & Payton Arnold www.hooplasalon.com.au Hair Biz Year 10 Issue 6
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CREATING YOUR OWN RETAIL RANGE By Kym Krey
2015 AHIA Australian Salon Director of the Year, Rachel Burns is not one to sit on her laurels. With Harrington Hair being a multi-award winning and highly successful salon business, she’d be forgiven for being quite content with her achievements, but that’s just not her style. Always searching for ways to improve operations and secure the future of her business, Rachel took on the daunting task of creating her own-branded retail range, exclusive to Harrington Hair. Whilst this idea may have crossed the mind of many a salon owner, few actually take the plunge and do what it takes to bring the dream to fruition. We knew our readers would have a few questions about this process, so Hair Biz Editor, Kym Krey asked Rachel to walk us through her experience of creating her own retail range.
WITH THE RANGE OF PRODUCTS AVAILABLE ON THE MARKET TODAY, WHAT PROMPTED YOU TO CREATE YOUR OWN RANGE?
We decided to introduce our own brand to allow us to deliver a quality product which satisfied our client’s needs at an affordable price, and also to complement our services and strengthen our reputation and branding.
TELL US ABOUT THE MARKET RESEARCH YOU DID TO DEFINE EXACTLY WHAT YOUR TARGET CLIENTS WANTED.
We looked at our customer demographics and our target market’s needs and then produced a high-end product to suit these but ensured that it also remained affordable to be competitive. 48
Hair Biz Year 10 Issue 6
The range meets all our specifications of being high quality, environmentally conscious, free from animal cruelty, containing natural ingredients and being Australian-made. Also important is the guarantee of quality and reliability to align with Harrington Hair’s reputation and level of integrity. We have worked hard to establish trust and honesty in the last 10 years with our clients.
DID YOU COMPLETE THIS RESEARCH YOURSELF OR ENGAGE AN EXTERNAL AGENCY?
We did all the research as a team as I think it is good for us to know our business inside and out. This also gave us confidence in our decisions, knowing they were based on thorough knowledge of our clients and also their feedback. The whole team is truly invested in this range and passionate about what we’ve created.
WHEN IT CAME TO PRODUCT FORMULATION, WHERE DID YOU START? HOW DID YOU LOCATE SUITABLE PRODUCTION COMPANIES, CHEMISTS ETC?
Prior to commencement, we did a lot of research into production companies, packaging and the range of ingredients available to us as well as the impact each of these would have on the final product. The production company we selected are
an Australian company who ticked all the boxes for us, particularly with respect to the environment, natural ingredients, recyclable materials and also their stand against animal cruelty.
HOW LONG DID IT TAKE TO TEST AND REFINE YOUR COMPLETE PRODUCT RANGE?
It took about 6 months to refine as the product is produced in a warmer climate and we had to exchange a few ingredients to suit the colder climate here in Albury and also adjust the bottles to make extraction easier on the hands.
TELL US ABOUT THE SCOPE AND FEATURES RANGE
The range consists of Cleanse, Volume, Moisture and Strength shampoos and conditioners, a children’s range, a men’s range, a lice protecting and a hair extension range. Our styling range consists of a heat protection spray, argan oil, repair spray, a men’s beard oil and a styling paste. Each product is presented in clean, white 100% recyclable packaging with the Harrington Hair logo and are available on our new website. We even have tablets in the salon for clients to view the range or buy in our online shop. Some of the unique features of the range include proteins which increase the hair’s ability to retain moisture and also reduce damage and improve manageability. Chinese plant extracts
assist in promoting the growth of hair and unsaturated fatty acids improve smoothness and add shine. Our full range is free from sulfates, parabens, ethoxylates, propylene glycol, petrochemical cleansers, silicones, phthalates, DEA and artificial colours and, of course, are not tested on animals.
HOW DID YOU FORMULATE A BUDGET FOR THE PROJECT?
We allocated 10% from the total spend on each of our other existing ranges to direct toward this project, which gave us an amount equal to 30% of our total retail budget. This went toward our initial opening order. Each year we anticipate a 10% increase in overall retail sales as a minimum and now that the range is established, our spend toward this will be determined by sales. The aim was to re-invest in Harrington Hair rather than solely in our product companies and give us more control over our mark-up and profit.
integrate all of our marketing efforts and we reviewed these weekly. We used a variety of tools including print advertising, online advertising, mail-out, media releases, events, our own website, social media and networking, public relations and of course, the branding and artwork.
WHAT HAS BEEN THE IMPACT ON THE SALON’S PROFITABILITY AND RETAIL BUSINESS?
As well as producing an increase in both sales and profit, it has been very exciting for staff and we have had a fantastic response and support from our wonderful loyal clients. Obviously that retail profit margin now comes back into my business rather than to external suppliers and it also adds great value to the strength and equity of the Harrington Hair brand.
WHAT WOULD YOU SAY ARE THE PROS AND CONS OF TAKING ON SUCH A PROJECT?
We stuck to our budget initially, ordering minimal stock to test that the product packaging and labelling was right. After that, we stocked up as the response from our clientele was fantastic! We also wanted to have sufficient stock on hand for our online shop orders but yes, overall we came in very close to our budget.
There really have been no negatives and it has been a really interesting journey which has shown me another angle of our industry. It gave me great respect for our product companies and their attention to detail in providing us with the very best products available on the market It has also been fantastic that we have had the support of our loyal, well established clientele who trust that we are doing everything possible for their hair care needs by sourcing natural, environmentally-friendly products that are not tested on animals
WHAT WERE THE MAIN CHALLENGES ALONG THE WAY?
WHAT WAS THE BIGGEST LESSON YOU LEARNED ALONG THE WAY?
DID YOU COME IN CLOSE TO BUDGET IN THE END?
The main challenge was actually getting clear on our objectives and how we would achieve them and measure our progress. We also set deadlines and budgets for all stages to keep us on track. A marketing plan greatly assisted us to
Your team must be invested in your goals and have the same vision of the business as you for the project to be successful. This had to be a team effort. If my staff weren’t behind this project and didn’t believe in the quality of the product, it wouldn’t sell. Also the value of
using all social media channels as well as the Shortcuts marketing tools to get the word out and create buzz and finally, the necessity of having sales and services targets for staff to achieve to keep us all focused on success.
HOW HAS THIS VENTURE IMPACTED YOUR RELATIONSHIPS WITH EXITING SUPPLIERS?
It has not changed. Competition is healthy in all aspects of business. Our product choices come down to clientele preference and our suppliers are very supportive
WHAT WOULD BE YOUR ADVICE TO OTHER SALON OWNERS CONSIDERING CREATING THEIR OWN RETAIL RANGE?
1. Plan. Work out the advantages and disadvantages to your business of producing your own brand. Get clear on your objectives or what you want to achieve by taking this step, then create your strategy or plan of how you’re going to achieve each objective. Decide how you can measure your performance in all areas, e.g. total retail $, retail % of turnover, profit $ and % then track these continually and include deadlines and budgets in your plan. 2. Do a trial. Allocate an amount of time in which you’ll trial the range and monitor your sales and profit results to see if it is going to be viable for your business before committing heavily. When making decisions about packaging, fragrance etc, you need to know exactly who your customer is- who you’re creating this product for- so you need to research your customer demographics well. Then, put in place integrated marketing to promote and educate clients on your brand to help your employees achieve their retail targets. Ultimately…. believe in your product yourself and your staff to make it happen Hair Biz Year 10 Issue 6
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2017 Schwarzkopf Professional
HAIR EXPO AWARDS
The Annual Hair Expo Awards celebrate artistic genius through photographic collections, but of equal value, a written submission, which marks the depth of an entrants passion and success. It takes something pretty special to deliver this winning combination so we asked organisers, Reed Exhibitions to clarify some very exciting change,s such as entering images from an existing photoshoot, right through to how your entrys are judged and what winning can do for you! Your collection is the expression of your creative vision and proof of your exceptional skills. Your written submission is only required once you have been voted a finalist based on your collection. It describes your entire body of work throughout the year: career highlights, scope of work, inspiring people, giving back and raising industry standards. The hair expo awards represent the complete picture of what exceptional hairdressing is.
WHAT CAN THIS DO FOR YOU?
Completing your awards submission can inspire you to grow your business, grow your team and grow your passion for the industry we know you love, which in turn, should supercharge your success on so many levels. Whether you win or not, the decision to enter challenges you to become what it takes to win, regardless of the outcome.
ANONYMOUS JUDGING
All photographic collections are judged anonymously. Only after the photos are judged do the finalists enter written submissions with their names. For full transparency, the identity of the 2017 judges will be shared before entries are due. The Judges are not to be contacted pre or post judging.
INTERNATIONAL JUDGES
The judging panel has been split evenly with 12 local judges (Australia and NZ) and 12 international judges from all over the world. The panel will be rotated annually.
STATE CATEGORIES
State categories propel talent in the regions, and
create more positive PR for the industry! Make sure you consider entering Hairdresser of the Year for • NSW-ACT • QLD • SA-TAS • VIC • WA-NT
YOU CAN NOW ENTER IMAGES FROM AN EXISTING PHOTOSHOOT*
(Does not apply to the categories of Australian Hairdresser of the Year and New Zealand Hairdresser of the Year) For the first time ever, a Hair Expo Awards collection can be created from a photo shoot that is also used for another purpose, i.e. creating a second collection. However, your images must have a different treatment to those images used for other purposes. The minimum points of difference are: • If elsewhere the collection is colour, then it must be changed to black and white or vice versa for the Hair Expo Awards entry • You must use a different background • The photo must be taken from a different angle • You can’t publish these fresh images anywhere (online or otherwise) prior to the Hair Awards Finalist announcement • The hair, model and clothing can be the same as long as the above conditions are met – this could allow you to complete two collections from one photo shoot!
DEADLINE FOR THE FIRST ROUND OF ENTRIES IS 5PM FRIDAY 7 APRIL 2017
• Photographic collections only for all creative categories. • Written submissions only for the business category entries.
APPRENTICES NOW SUBMIT ONLY FOUR PHOTOS
The Apprentice category (which has no entry fee), will now only require submission of four photos instead of six as per previous years.
2017 CREATIVE CATEGORIES • Apprentice/Student of the Year • Australian Hairdresser of the Year • Best Salon Design • Colour Technician of the Year • Men’s Hairdresser/Barber of the Year • New Creative Force • New Zealand Hairdresser of the Year • NSW-ACT Hairdresser of the Year • QLD Hairdresser of the Year • Salon Team of the Year • SA-TAS Hairdresser of the Year • Session Stylist of the Year • VIC Hairdresser of the Year • WA-NT Hairdresser of the Year
2017 BUSINESS CATEGORIES
• Education Business of the Year • Educator of the Year • Industry Business Performance of the Year • Salon Business of the Year VIEW THE 2017 RULES AND REGULATIONS NOW AT www.hairexpoaustralia.com
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Wella Professionals announce the
TRENDVISION
2016 WINNERS!
Celebrating the very best in hairdressing creativity and emerging talent across Australia & New Zealand
500 of the industry’s finest gathered at the Melbourne Pavilion recently for a night of entertainment, creativity and hair fashion, alongside the unveiling of the TVA 2016 winners, as judged by industry experts and influential media. 40 talented finalists from Australia & New Zealand came together to battle it out for the Gold Award in two categories: Color Vision and Creative Vision. To reach the final, entrants first entered a photographic competition to create their own interpretation of Wella Professionals trends.
Courtney Treyvaud Aus Gold Creative Vision
Joining the finalists on the night were five-time winner of ‘Australian Hairdresser of the Year’ and Wella Professionals’ Creative Director, Frank Apostolopoulos, and Wella Professionals’ Creative Director of Colour, renowned colourist and celebrity hairdresser, Marie Uva (Jennifer Hawkins, Bec Judd, Gigi Hadid). Frank’s opulent show, ‘BIBA by Frank’ was a creative juxtaposition to simplicity; His ideas of colour were enriched with extravagant shape, form and texture, bringing to mind endless images of dedication to the craft. Marie’s show, ‘Audacious’, was a major, modern take on George Michael’s “Too Funky”, paying homage to the unforgettable ‘90s, in collaboration with UVA salon and Joey Scandizzo salon.
THE WINNERS The prestigious Creative Vision Gold Award 2016 was won by: Courtney Treyvaud of Biba Academy (Australia) and Jamiee Smith of Zaibatsu Hair Art (New Zealand). The Color Vision Gold Award was won by: Wren Patsellis of Head Office Hair & Body (Australia) and Mana Dave of Blaze (New Zealand). All four of the Gold Award winners now have an exciting and action packed journey ahead of them, competing at the International TrendVision Awardin Barcelona in November. Following the National TrendVision Award, the Gold Wren Patsellis Aus Gold Colour Vision
winners will have a once in a lifetime mentoring experience with two-time International Trend Vision winner, Lyndal Salmon of Biba Academy, Melbourne, as they prepare for the international competition. Wella Professionals’ Education Leader Australia & New Zealand, Gina Thomas, comments: “This is a truly life changing opportunity for Australian and New Zealand hairdressers. Trend Vision is their platform to get their work recognised on a national level. It also gives them the opportunity to work with an incredible talent, Lyndal Salmon, to prepare for the International Award in Barcelona.”
SILVER Creative Vision: Scott Condon, Rokk Ebony South Melbourne (AU) Chinney Yeap, Buoy Salon & Spa (NZ) SILVER Colour Vision: Caitlin Faulks, Xiang Hair (AU) Brad Lepper, French Revolver Studio (NZ) BRONZE Creative Vision: Dimitri Kyvetos, Joey Scandizzo Salon (AU) Jordin Bayne, Zaibatsu Hair Art (NZ) BRONZE Colour Vision: Aelwen Whitaker, Biba Academy (AU) Koren Panirau, Zaibatsu Hair Art (NZ) Australia Apprentice Winner: Caitlin Faulks, Xiang Hair New Zealand Apprentice Winner: Kelly Manu, Blaze Newmarket Australia Salon Winner: Biba Academy New Zealand Salon Winner: Zaibatsu Hair Art
THE JUDGES
Benni Tognini (Togninis); Dimitri Papas (Papas + Pace); Dennis Langford (TONI&GUY); Deanna Parker Attwood (Wieselmann Salon); Danny Pato (NZ Hairdresser of The Year); Belinda Jeffrey (La Boutique); Alfredo Cappella (Clip Joint Salons); Paul Serville (Servilles); and Amy Starr (ELLE Magazine).
Z.ONE
Global Conference Australian Ambassadors in Milan! Urban Tribe Australian Ambassador, Geoffrey Herberg, and owner of the Gold Coast’s Mow Hair, Lee Black, represented Australia at the global education launches of Urban Tribe and Milkshake brands held in Milan recently. Consisting of hands on cutting, styling and colouring collections, Lee and Geoffrey participated in the learning and delivery of 12 different cuts, colours and styling methods. With 90 participants from Poland, Italy, Russia, USA, and the UK, the event was a great success. The Italian education team demonstrated looks from the collections “IKONS” for the fashionaddicted Urban Tribe brand, and “ALLURE” for the Milkshake Professional brand with these collections to be shown throughout Australia in the coming months. Ambassador, Geoffrey Herberg, described the collections as having ‘something for everyone, no matter the length of the hair with techniques that are easy to recreate in-salon for today’s clients’.
P R O F E S S I O N A L
I N T R O D U C I N G
Stunning New Colours Ash Violets Ice Blondes Toners
Hi Lift TrueColour offers online technical support. Join the Official Facebook Hi Lift Online Support Group Hi Lift Professional Products (Industry Professionals Only) Find us on Instagram @hi_lift_professional
Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia
FALL IN LOVE WITH COLOUR
L’ORÉAL PROFESSIONNEL COLOUR JAM 2016
Love colour? Love Melbourne? Then L’Oréal Professionnel Colour Jam was the place to be in September. A two day jam-packed education event held at Melbourne’s iconic Crown Complex, the event welcomed over 500 hairdressers and salon owners to Melbourne. The pinnacle Colour Jam hair show saw Chris Williams and Andy Heasman from Rush Hair & Beauty (UK) take to the stage as the headlining guest act for the weekend’s epic show. The main show highlighted the artistic skill of the collective L’Oréal Professionnel Artist team: Caterina Dibiase, Damien Rinaldo, Brad Rixon, Jamie Furlan, Melissa Gesualdo, Joe Cotroneo, Scott Sloan and Wayne Chappell. Four hair acts. One high-octane show with endless colour possibilities.
COLOUR JAM INSIGHTS FORUM
The Colour Jam Insights seminar offered an informative forum to help salon owners lift their business game and hear presentations by experts from recruitment, internal communications, customer experience and business development. Simon Gillian, Manager, L’Oréal Australia covered how to recruit and retain staff within a digital environment, how to engage with new generations and handy interview practices to find the best employee for you. Marnie Carroll, L’Oréal Corporate and Internal Communications Manager espoused the importance of communicating to ensure team members are working with owners toward the same business objectives. L’Oréal Customer Experience Director Emma Williamson used social media to create a positive customer experience online and in-salon, while Kellie Glenister, L’Oréal Business Development manager shared insights into Australian beauty customer behaviours and the emotional journey at different stages of a salon visit.
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Hair Biz Year 10 Issue 6
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REFRESH, EXPLORE, INSPIRE At the 2016 ASPYA Conference The Marriott Hotel in Surfers Paradise recently hosted the 14th ASPYA Conference and in line with the theme of the conference, ‘Refresh, Explore, Inspire’, an exciting line-up of motivational speakers shared both secrets to success and tips to enrich and improve health and wellbeing.
On the first night of the Conference, De Lorenzo hosted a ‘Cirque du Soleil’ themed Fashion Show, showcasing styles created by the talented Education Team with the assistance of guest artist Paula Hibbard. The theatrical show captivated guests, with performances from Silk Aerialists, an Adagio Duo, a Hand Balancer and Lyra Aerial. Between each act, the hair shows wowed the audience with entrancing themes and styles. The whimsical Garden Party looks included cloud-like, backcombed up-do’s and captivating curls, finished with feminine floral headpieces. Foliage was weaved through a loose side plait, whilst rose buds sat within more intricate styles. A crown of baby’s-breath sat atop wild red curls, reminiscent of A Midsummer’s Night Dream. Masquerade featured elaborate and obscure styles à la Marie Antoinette. Twisted plaits, wonderful weaves and retro rolls created height, whilst bold and bright colours were weaved through to create flashes of colour. Burlesque saw a mixture of beautiful backcombing and straight, blunt mid-length cuts. Colour ranged from platinum and golden blondes, to striking statement orange. The styles were fun and flirty, in line with the mischievous nature of Burlesque. The final theme was Futuristic, which saw straight, angled styling in a nod to space-age silhouettes. The colour varied from black and white to galactic violet and electric blue, whilst 58
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the height rebelled against gravity. Following this magical opening event, it was down to work… and fun… with the first day of the conference seeing Dan Gregory, the founder and CEO of research and training organization The Impossible Institute and a regular on ABC TV the Gruen Transfer, share personal anecdotes and industry insights that were both encouraging and achievable. Entrepreneur, business owner, broadcaster, company director, journalist and mentor Gemma Tognini followed suit with insights from her career in media and PR. The ‘Dancing with the Stars’ theme for the Gala Dinner was embraced with dancers from the show gracing the stage, performing glitzy and glamorous routines that wowed the crowd. Co-directors Chris, Anthony and Vinnie DeLorenzo had the pleasure of announcing the winners of the 2016 Gold Coast ASPYA Conference Awards, recognising excellence in the hair industry. Loyalty Awards acknowledged salons who have worked with De Lorenzo for five and ten years, whilst the sought-after DeLorenzo ASPYA Salon of the Year Award that praises commitment to the industry was awarded to Hoopla Salon in Victoria. On day two of the conference, inspirational speakers Charles Marcus and Mark Bunn shared their emotional journeys with attendees. For over 25 years Charles lived with a severe stuttering
disability, suffering much ridicule, rejection and prejudice. Charles now speaks publicly, facing his fears head-on and proving that you can both evolve and embrace new challenges. The final speaker was Mark Bunn; a mind, body, health and wellbeing expert, who shared his expertise on how to enjoy higher energy, less stress, greater life balance and more fulfilling work success. ASPYA members will eagerly await the 2017 conference, to be held in Bali. HairBiz would like to thank DeLorenzo for their kind hospitality and inviting us to share this fantastic event!
The World’s Original Luxury Straightening System A protein enriched, re-bonding straightening treatment which offers silky smooth, permanently straightened hair.
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“Yuko has also proven to be a highly profitable service in our salon.”
Dimitri Tskinaris, Tskinaris Hair, Brisbane.
“Their hair still feels great 6 months later when they come back for the maintenance. The results of Yuko are amazing, once clients try Yuko, they never go anywhere.”
Mai, Maison Tsumiki Salon, Melbourne
Hair feels super shiny & healthy No/Minimal Damage Hair is moisturised to the tip
This straightening treatment works brilliantly on most hair types and is mild enough to use on highlighted hair. The straightening technology contains the patented AQUA G, which uses nanoscopic gold particles which sit within the hair cuticle and provide a smooth finish and facilitate the effective conduction of heat.
Hair moves & falls naturally Superior Results unlike any other Chemical Straightening Simple Procedure to follow
Yuko straightens and relaxes unruly hair and allows it to move naturally. Daily hair care will need minimal styling, hair is shiny, healthy and soft to touch.
No harmful combing during process Formadehyde Free
Used and trusted in over 70,000 salons around the world. YUKO cannot be purchased over the counter, a salon exclusive brand you and your customers can rely on, including a comprehensive range of professional tools, and solutions and home care products for every hair type.
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“In my 17 years specialising in Permanent Hair straightening, Yuko is by far the best product of its kind, it out performs in both results & price point.”
Straightening Specialist Mary Kinsella, Salon Embee, Melbourne
“I really love using Yuko. I think this is the best chemically straightening system I have used perfect for thick curly fizzy hair. Another stand out quality for me is that it doesn’t have a strong smell and is easy to apply on the hair.”
Mary Wall, Biba, Hawthorn, Melbourne.
“We are very discerning when it comes to selecting our products and services in salon, Yuko was the natural choice for us, our master stylists can now prescribe our guests a safe straightening product that delivers superior results.”
Oscar Cullinan, Managing Director, Oscar Oscar Salons.
IN THE WINDY CITY PH Trip to Wellington, NZ By Linda Woodhead
The year long Journey of Transformation that took Schwarzkopf Professional PH club members to three very different locations in 2016, came to a close in style in Wellington, NZ. Attendees checked in to the eclectic and visually inspirational, art deco inspired Museum Art Hotel, positioned perfectly between Te Papa Museum, the Wellington Waterfront, the entertainment district and more. Linda Woodhead, publisher of Hair Biz was there once again as a special guest to witness all of the activities, speakers and a few shenanigans!
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Conference kicked off with a sumptuous dinner at the famous Chef Hat awarded Hippopotamus restaurant. The dĂŠcor, wine food and company was second to none and was great to see many of the NZ PH members alongside the Aussie PH regulars and a few new faces too.
DAY 1
Kicked off with the very wonderfully animated Kelly Kent, owner of Cranium Hair who
has recently set up a business mentoring and coaching business’. Her insight into understanding business and staff was met with great enthusiasm and her candid sharing of facts and salon figures was refreshing and real. As a PH Member herself she was able to relate to the delegates and really speak to everyone in terminology all could understand and glean important information to assist in salon success,
Linda Woodhead then led a panel of PH members including Ian and Dwight Hodge, Sarkis Akle, Nikki Porter and Glenn Drake-Beckham to talk about the Generation Gap and how to create a legacy. Discussions centred around how to move a business from one generation to the next with interesting insights and tips on how to do this smoothly and take advantage of what the youth within the industry can bring. General consensus was that the industry was in good hands! After grabbing a packed lunch it was off on the bus to visit some local vineyards and sample some of the best local wines at 4 uniquely different winery’s. Needless to say, a good time was had by all! Dinner at leisure saw a few of the group meet up at various local pubs and restaurants with more local food and wine to finish off the day.
DAY 2
Original founder and current owner of Contiki Tours, Mr John Anderson was first up at the second day of conference who recounted the story of how the business was originally created and has gone from a $6000 turnover in its 2nd year to a $450 Million one today. Possibly one of the most engaging speakers on the circuit today who not only took delegates on a journey that was comical, emotional and entertaining but was also inspirational with an underlying
message that there is “No Substitute for Quality”. All PH members were very excited about receiving a signed copy of his book – Only 2 Seats left! A recommended read! Natalie Anne was next up and unless you have been living under a rock in recent years you will know her to be somewhat of a social media mogul!. With 388,000 followers on Instagram, and over a million fans on Facebook, Natalie Anne, interviewed by Brad Ngata gave some key advice and tips and was bombarded with questions with this subject clearly being a topic of interest. Just a few key points that came out of the discussion were:1. Buy a Ring Light for your salon 2. Watermark your images to maintain your own branding 3. Use Instapic for collages 4. Use Facetune on clients just to keep a standard of quality 5. Do phothoots monthly and then schedule one day a week to upload shots 6. Keep your database to yourself. Only add staff as admin to your pages and then remove them when they leave. 7. Check insights analytics to see what works and when 8. Keep you profile public so others can share 9. Claim your business name on google + so it can be found
Our final speaker for the day was Phillip Cornwall, a body language specialist, illusionist and magician. Talk about wow! He surprised us with his mind reading techniques and showed how you can read people that would definitely prove useful in the salon! Nathan Gorman then shared some very exciting new launches for 2017. Can’t divulge all of these! Secret Squirrel… But we will be seeing some incredible additions to the Bonding family, BC, Blonde Me and Osis! Stay tuned! ‘Night of the Museum’ was the theme for the final night gala dinner with Indians, Egyptians, Army corps and more. Everyone got into the spirit of the event and having the a gala actually in the Museum added to the success of the night!
2017 AND BEYOND
Following on for the Journey of Transformation in 2017 will be the year long theme of Leading Creatives with two PH trips visiting the Barossa Valley, SA in March and then Uluwatu in Bali in October. Huge thanks and appreciation goes to Craig Sheppard and David Hahn for inviting Linda and Hair Biz to be part of the 2016 Journey
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THE POWER OF PINK! The Piscina Family with Stav Davison
Shirley and Peter Piscina, Silk Oil of Morocco
Kym Krey and Linda Woodhead, HairBiz
The second annual Silk Pink Ball was once again a resounding success with exactly double the number of guests from 2015. Many businesses and people with no previous connection with Silk were present this year due to the campaign ran on local radio station HIT105 Brisbane, helped along by radio personality Stav Davidson who also MC’s the night. Many businesses and people with no previous connection with Silk were present this year due to the campaign ran on local radio station HIT105 Brisbane, helped along by radio personality Stav Davidson who also MC’s the night. Through ticket sales and secret auctions for some fabulous prizes, artwork , holidays and events, the amount raised on the night was $28,000, which was also up on last year, with every cent being donated to the National Breast
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Cancer Foundation. “We will endeavour to bring the Silk Pink Ball once again next year and hope to improve on the numbers both in attendees and money raised. It’s absolutely brilliant to see so many poepe coming together for this great cause and we are so very proud of what we have achieved in just two short years,” said Shirley Piscina, owner of Silk oil of Morocco. HairBiz Publisher, Linda Woodhead and editor, Kym Krey were at the event and congratulate everyone involved including sponsors, organisers and the Piscina family. For all the pics of the night go to the Silk Oil of Morocco Facebook page.
The game changer 0ur new revolutionary EXPRESS keratin treatment will change the industry!
Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia
SUSTAINABLE SALONS AUSTRALIA BRANCHES OUT TO QUEENSLAND
Paul Frasca & Ewelina Soroko
Sustainable Salons Australia, co-founded by environmentalist Ewelina Soroko and hairdresser Paul Frasca, is a comprehensive resource recovery service that offers sustainable solutions to the hairdressing industry. This unique program is designed to reward salons for walking the sustainable path. The actions taken are backed up by core values and a triple bottom line approach where the planet, people and profit are considered in order to run a healthy business. All member salons are trained on how to properly dispose of their waste, after being provided with customised bins for chemical waste, hair, paper, metals, plastics and razors. The ultimate goal is not just to sustainably dispose of waste, but to raise awareness of all the possibilities of renewable resources that haven’t been considered so far, like hair clippings. Hair is actually a valuable sustainable resource, as it can be used for charitable wig making or to clean up oil spills. Every fortnight the pickup service collects all bags with waste, and redirects it to partner recyclers or charitable organisations such as Variety. The SSA program is able to recycle up to 95% of salon waste, and all proceeds are donated to OzHarvest. Members are given tools to communicate the new sustainable initiative to their guests, teaching clients to become emerged in sustainable practices. Both salons and clients are looking for solutions that share these values and are taking 64
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the sustainable approach. The initiative is supported by industry bodies such as Australian Hairdressing Council, and allows SSA to improve their environmental practices. Additionally, SSA have engaged with the science department at the University of Technology in Sydney on the world’s first research on the use of hair as a future resource and the use of hair booms in Australian clean-up operation, enables them to keep add innovation to the established core values of the company. SSA has spent five years in research on waste issues, and continue to educate and inspire their members about this concept. Remaining focused on how salons give back to the community and helping the environment are one of the key goals of staying true to the brand. Consistent marketing and education enables SSA to continuously expand their message and grow, with their salons growing and expanding as well.
The vision is unique because it caters specifically to hair salons that require recycling solutions that have been so far been adapted to households more than the salon environment. SSA moulded the standard recycling bins so that the design fits the industry specific needs. The SSA Program attracts salons ‘from all walk of life’, as the program doesn’t solely concentrate on going green and recycling. With the main goal being to achieve salon waste history, SSA continues to educate and provide solutions with the salon environment in mind, expanding to new areas, thus enabling salons to join the green revolution and make the right choice for their business and the entire community.
NEW ARRIVAL
Chester Double Shampoo unit
ROADTEST
WAHL 5-STAR FINALE By Bruce Sam, The Loft Barbershop
When it comes to finishing and blending Bald fades, they hottest products in the trade right now has to be the 5-Star Finale by Wahl. This upgraded version of the former Wahl Shaver Shaper can be used cordless or plugged in and comes with ultra thin hypoallergenic gold foils.
The two tier foil and cutter set up in combination with the ultra thin foil providse a super close result that does not need heavy hands. Quite simply this game changer glides easily across the skin achieving a precision edge, fade or line-up without a straight razor..
like no other, minus the hassle of hot towels, shaving cream and the risk of cutting your client with the blade. For clients who are sensitive to the cutthroat, this is definitely another option for them. Being in a barbershop we all know time is money, so having these in my arsenal definitely cuts the time of my haircuts.
We asked Bruce Sam to take the Wahl 5-Star Finale out for a spin and give readers his thoughts on why this tool is in such high demand by barbers across the globe.
The lithium battery makes the run time on these bad boys that much better, especially when you’re doing multiple razor fades during the day. 80 minute run time to be exact! The charge time is a lot faster too than other ones I’ve used previously. The design of the head is definitely a pro, the angle of the foil gives you the ability to fade just like you usually would with your normal day to day clippers. The power of the Finale is what impressed me the most. No need to apply too much pressure, just let the sheer power take over.
WHAT BRUCE HAD TO SAY…
The Wahl 5-Star Finale is simply the perfect tool when it comes to achieving a smooth transition for skin fades. Given the add ons of the lithium battery and hypoallergenic foil, the battery life is exceptional and bump free shaving is definitely a major key for any barber. As opposed to using a cut throat for your traditional razor fade, using the Wahl Finale give such a close cut
From one barber to another, this is a definite must for anyone wanting to take it to the next level. I think the name of the tool speaks for itself, WAHL “FINALE”. Giving you the final touch for that flawless finish! Definite thumbs up and ***** for the 5-Star Finale To learn more about the 5-Star Finale visit www.wahlpro.com.au
AFTER HOURS
by Nicola Smyth
HAIR Nicola Smyth Humphriss MUA Naomi Hawkins STYLING TOP ROW Desiree Lederer STYLING BOTTOM ROW Niall Littlejohn & Revolve Ladieswear PHOTOGRAPHY Richard Miles
HAIR BY
CRAIG CHAPMAN
HAIR Craig Chapman MUA Elizabeth Rita STYLING Kate Jeffery PHOTOGRAPHER Barry Jeffery
Hair
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1. BURLY FELLOW FLASK BEARD PACK BY BARBER BRANDS A new classically Australian range made using organic ingredients. Your choice of Beard Oil (Lavender & Pine; Black Pepper & Citrus, Lime & Mint) in a very suave flask, with the burly yet buttery Beard Balm and specialty wooden beard comb. The Burly Fellow himself recommends oil at night, and balm throughout the day. It will leave gentlemen smelling like a dreamboat, with smooth as silk facial hair. www.barberbrands.com.au 2. DIVA SESSION STYLER BY DIVA The Diva Session Styler creates the ultimate curls, volume and body. www.muimports.com.au or 03 9555 1533 3. PRO FIBER RE-CREATE BY L’ORÉAL PROFESSIONNEL Adding to their highly successful Pro Fiber repair haircare range (Rectify, Restore and Reconstruct), L’Oréal Professionnel now release Re-Create; a range designed specifically for hair thinned by damage which repairs and rematerializes the hair fibre without heaviness. Re-Create benefits from the key ingredient, aminosilane; a silicium compound known for its ability to rebuild the core of the cortex and reinforce the hair structure by creating a three-dimensional network. www.lorealprofessionnel.com.au
4. BLONDME INSTANT BLUSHES BY SCHWARZKOPF A whole new world of colour is entirely possible with the BLONDME Instant Blushes range from Schwarzkopf Professional. The range of spray-on pastel shades adds magic to your highlights in four fabulous colours: Ice, Jade Green, Strawberry and Steel Blues. Colours stay in for up to three washes so there’s no commitment, allowing clients to play around with their, creating dazzling looks as often as they choose. www.schwarzkopf-professional.com.au 5. SUGAR SHINE SYSTEM BY MATRIX BIOLAGE Matrix Biolage Sugar Shine, a new hair
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pamper system inspired by skin care, creates exceptional shine with sugar – a natural humectant that prevents moisture loss and buffs away dullness. Used as a pre-shampoo treatment, the polishing hair scrub (also a divine body scrub!) is formulated with hydrating water soluble crystals to gently remove impurities and build up. Sugar Shine Shampoo is silicone-free shampoo and Sugar Shine Conditioner nourishes the hair with lightweight moisture to create a smooth reflective surface. Illuminating mist protects hair from heat styling tools, tames fly-aways and seals in shine for a brilliant, glossy finish www.matrixaustralia.com 7. FULLFYL BY PUREOLOGY The new Fullfyl 3-Step Thickening System includes Shampoo, Condition and Densifying Spray which, when used as a regimen, creates hair that looks and feels thicker, more luxurious and healthier with sought-after movement. Treating each strand with a boost of lush fullness, the Fullfyl 3-Step Thickening System also provides lasting support and shape memory to form enviable curls, waves, braids and twists. The range features PhytoBlend, a plant-derived protein that wraps around the hair fibre to thicken, densify and create full bodied, lived-in texture and, like all Pureology products, is ZeroSulfate and 100% vegan. www.pureology.com.au
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2. BLEND BY KEUNE Keune Haircosmetics introduces Blend; a new range of styling products designed to eb used in combination to create individual hair styles. Inspired by industrial designs, sleek, clean lines and strong typography, the jars, aerosol cans and bottles feel current and modern and are sure to look great both on any salon shelf or fahionable bathroom vanity. The range includes: Gel, Paste, Shape, Clay, Wax, De-Frizz, Glue, Fiber Wax, Volume Powder, Prep Spray, Sea Salt Spray, Glos Spray, Refreshing Spray and Fixing Spray. www.keune.com.au
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7. AQUA G WATER; KOKORO AND LOCK-IN SHAMPOOS AND TREATMENTS BY YUKO The pink colour of Aqua G Water is derived from pure gold micro particles contained in the product which support the ionic charge in each active ingredient during the straightening process. With intense direct heat vaporising the moisture in hair leaving it dry and brittle, generous amounts of Aqua G Hair Water used with a low drying heat protects the hair’s integrity leaving it soft and smooth. Yuko also add Kokoro Shampoo and Treatment to strengthen, detangle and deeply moisturize, leaving the hair smooth and stronger. Lock In Colour Shampoo and Treatment protect colour and moisturize dry, color treated hair while Aqua Gold, silk protein, and amino acids restore the hair’s vital nutrients and shine. www.yuko.com.au
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8. FRENCH GIRL HAIR BY L’ORÉAL PROFESSIONNEL To get the perfect French look, the iconic Tecni.ART range has created two new handbag favourites: Messy Cliché; a spray for fine hair to give nonchalant tousled lengths and ends and French Froissé; a cream for thick hair to give messy texture on lengths and ends. Tested and validated by backstage and salon hairstylists, these are the first pro stylers to create both an effortless texture and natural shine. www.lorealprofessionnel.com.au
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9. CLICK N CURL Click n Curl, a revolutionary new blow-dry curling system which has sold over 1.5 million sets worldwide has just launched in Australia. A practical blowout brush set with detachable barrels that create amazing volume and stunning curls, the tools are available in 3 sizes from 3 to 7 cm diameter with each set containing six barrels and a universal handle. Lightweight, aluminium, ceramic-coated barrels stay in your hair whilst they quickly heat and cool to set in the curl and volume, allowing the hair to be dried and styled at the same time and are easy to attach the handle with one hand. www.clickncurl.com.au 10. THE CLAY STYLER BY AMERICAN BARBER The Clay Styler by American Barber is fast becoming the #1 Matt Clay styling product on the market Become an American Barber stockiest 03 9555 1533 or visit www.muimports.com.au 11.Colour Off Wipes By Hi Lift Quick, easy and no mess. Best on the market. Contact 03 9555 1533 or visit www.muimports.com.au
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12. BC EXCELLIUM BY SCHWARZKOPF PROFESSIONAL Created specifically to treat and enhance mature hair, Schwarzkopf Professional has launched BC Excellium. A hair care range that draws on anti-aging enzyme Q10+, proven to stimulate keratin production in the hair roots to give hair vitality and strength, the BC Excellium range serves to beautify, plump and tame. The main ingredient, Q10+ lays the foundation for a stronger hair structure while each of the three ranges feature different ingredients to serve different needs; pearl extracts to neutralise yellow tones and add shine, collagen range restores volume to fine hair and omega-3 gives intensive care to hair that has become coarse and dry over time, smoothing the hair’s surface, restoring a healthy glow and making it more manageable. www.schwarzkopf-professional.com.au
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13. HEATCURE BY REDKEN 5TH AVENUE NYC Six years in the making, new Redken Heatcure Professional is an exclusive in-salon service created to instantly restore the look and feel of damaged hair within twenty minutes. Developed with an advanced, restorative formula activated by an exclusive tool designed in collaboration with T3 Micro, Inc., Heatcure provides a total hair restoration that lasts up to 10 washes and repairs up to 1 year of hair’s surface damage. www. redken.com.au
GLOBAL EDUCATION LANDSCAPE By Tracey Hughes
Since relocating to the USA I have pondered on how does the education landscape compare across the scores. American salons run on a different business model to Australian salons. All stylists earn their income either as a commission split or as an independent booth renter. Will this business model become the future in Australia for businesses? This model means that stylists take more accountability and also select their own individual education rather than salon owners driving it. It’s no surprise that the American market is much bigger and therefore the opportunity is there, however the initial training standard is not usually as high as it is down under. In The States there is a big focus on stylists with a massive following on social media providing education, however whilst some of them are brilliant others are not experienced educators so this is affecting the quality of what’s on offer. America is home to some incredibly dynamic trade shows, that Australia could never fathom the grandeur unless you attend. However, in saying that there are countless seminars and shows in both countries, and all across the world, that provide amazing creative inspiration but I question the impact this actually has on the craft. Once of the biggest difference in the countries is that America provides more “edutainment” – a mixture of education with entertainment. The presenters have brilliant facilitation skills and know how to engage their audience. Creative artists love to share their passion, however lots of the looks presented at shows aren’t ones that stylists can take away and use on their clients as they are often not wearable. Also learning from too many different sources can create a lack of consistency in business due to too many different methods that may not just be conflicting but ultimately confusing for stylists. We are all witnessing a continuing shift towards more live streaming and online tutorials making learning more accessible.
However, with so much free education available on YouTube what impact do you think this is having on the learning process and quality of skill set? Research shows that engagement is lost through digital learning which means the retention of knowledge drops. Regardless of the technology evolution, nothing will ever replace foundation education that guarantees real results. I believe no matter what education you choose it needs to be real and relevant to every salon environment. It’s interesting delving into the American industry as I have such wonderful relationships here. There is lots of comradery and artists supporting artists. Due to the size of the population there isn’t much competitiveness as there is a real hunger to be the best they can be. It’s a whole new marketplace today. Every business faces massive increases in competition and unprecedented levels of complexity in operations, industry consolidation, technological breakthroughs, changing demographics and shifting consumer engagement are all game changers. So how can you get ahead? Great innovative leaders all have one thing in common: Vision. The vision of what they want is so clear, it drives them, and their teams, to work towards achieving it. As a Certified Speaking Professional I’m part of the National Speakers Association in America and I’m loving being surrounded by so many experienced speakers that are brimming with self-motivation it is truly infectious. Most speakers, coaches and trainers are generally emotional intelligent people. This is a skill that can be developed through shifting your mind set, breaking habits and embracing change. Emotionally intelligent people know how to make work, and the world, a better place.
After migrating twice now, I’ve learned that the resources we need to turn our dreams into reality are simply within us. Through the highs and lows I never let circumstances, critics or toxic people affect my positivity. Even my first week of living in the USA was challenging trying to set up basic logistics because I was called an “alien” six times – purely because I was a non-resident. We all have the ability to change virtually anything and everything in our lives in an instant. I miss Australia and look forward to each visit back but I’m super excited about reaching many more stylists now across the USA too. I’m embracing the change and look forward to sharing musings with you regularly.
RAISING THE BAR By Kirstie Stafford
What do you do that gives you a point of difference from your competitors? In 2017 what will you offer your guests that is different to the salon on the next corner? In this time where home hairdressers or salons are popping up everywhere and YouTube has every hairdressing “HOW TO”, the industry is fragmented and there is so much change, even I get confused with the choices. So I ask - Why should your guests visit you? Great coffee? Free wifi? A good haircut? Is this enough? Everyone is doing this. What else? My team and I have just spent two days with Simone Lee from the Australian Institute of Trichology. Learning all things HAIR. To really understand the science behind what we do. Beginning to understand the different genetic make up of each individual client has made me really question how much Russian roulette we have been playing with our guests. With hair, I am all about the adornment, the look, creating a colour or style based on a picture or feeling. Without thinking of what is under the hair or even how old that hair might be and often assessing with my eyes, not always asking enough questions. Statistics suggest that; 5% of our guests may react. Meaning that between our two salons we can colour 400 guests per week, 20000 colours a year. To think that 5% may react, equaling potentially 1000 colours scares the CRAP out of me.. This training session has really made me think about hair in a different way. From cleanliness & contamination, to hair loss and regrowing it, this course really has so much information in it. I think back to my apprenticeship days, these were spent perming hair more than colouring. We spent more time learning the science of hairdressing.
Trichology as a skill needs all of the hairdressing industry to get behind it. We need this to be on the scope and learnt at our Colleges, it needs to form part of our industry. We are the people that are constantly in contact with people’s hair and scalp. We should be knowledgeable and have the experience to analyse and detect these conditions and disorders to give our clients the knowledge to help them or be able to refer them to naturopaths and dermatologists. In 2017 my point of difference will be educating our teams with the unique skills & knowledge they need to deliver professionalism and form credibility by taking on Simone’s philosophy of doing no harm when we are operating. Building trust with our team and clients based on science.
BE A TRUE LEADER! By Steve Corthine
I’m not much of a stress head. I leave that to other people. If someone was to ask what my management style would be, I would say that everybody has a job to do, I have to guide them, but not boss them. I guess I’m a big picture kind of guy. I’m a half full of anything kind of guy, especially my tequila bottle and my Matrix shampoo! Everything has a way of sorting itself out. Maybe I’m too relaxed. But that’s my look on life.
BUT WHAT REALLY MAKES A GREAT MANAGER/LEADER ?
I think my wife Mel is a great manager. She is thoughtful, empathetic and amazing at her job. Mel is the best example for any of our staff. She looks immaculate, always arrives to work on time or early and no job is beneath her. She is a shining example of the perfect team player (I might be slightly bias). She is amazing at everything she does in the salon and always thinks of the team first and I know #Teamenglish would back me up here.
YOUR ACTIONS SPEAK LOUDER THAN WORDS, SO YOU NEED TO HOLD YOURSELF ACCOUNTABLE.
I think too many people see only problems. It’s something I really dislike. I think anyone can point out a problem. That’s the easy bit. I say to my team, “don’t come to me with a problem, come to me with a solution.” The best staff or the best managers come to me with ideas of how we can fix a certain issue. Throughout my career wether I was staff member, manager or salon owner, I have come to realise people fall into two categories - DOERS and COMPLAINERS. God! I hate complainers! Successful teams are made up of mostly doers! We all have a complainer. They serve a purpose I guess? … Maybe just to realise you don’t want to be like them! But if your team is mostly complainers…As a leader your job is to Lead. In Australia you cant just sack your staff/complainers. I have hired every staff member at Stevie English Hair, so if I have a complainer, there is only one person responsible for that. It sounds silly, but most of our problems or should I say solutions, when it comes to managing staff, begins with having the right people around us. We have all had an ego driven idiot who makes a lot of money for the salon, but is toxic for the team. And it was my fault for hiring them and keeping them longer than I should, just because I liked the income. If we have a problem in the salon we have to start with looking at ourselves as leaders. Hiring the right people, however, is easier said than
done. I wish there was a body scan or some ouija board system that could give us the perfect person… pointing them out even! I really believe that hiring people is an art. I get a feeling, in the gut. I will say I also have not listened to my feelings sometimes! Disastrous result! I believe the interview process is the most important thing. I believe in questions, lots of questions, things that are not all about hair. I check Facebook and instagram profiles. Reference check. I ask #Teamenglish peeps what they reckon. People are really good around the boss but often show there trueself to other team mates.
SO, MY TIPS TO BEING A LEADER
Be Positive Be Energetic Be the shining example of a leader (REMINDS ONESELF) Set rules and expectations When hiring do your research and ask loads of questions, check references and use your intuition HIRE SLOWLY And finally Ask for external help I think its hard to be a leader and be on point all the time. But you have to do it. That’s what leaders do… LEAD
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AUSTRALIAN WHOLESALER OF THE YEAR 2016
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AUSTRALIA’S LEADING WHOLESALER FOR SALON PROFESSIONALS • HAIR • ELECTRICALS • BEAUTY • NAILS • TANNING • WAXING
• LEADING SALON BRANDS • AWARD WINNING SERVICE • OVER 130 SALON BRANDS • LATEST HOT PRODUCT TRENDS • PROFESSIONAL ADVICE • NEW SALON PACKAGES Mortdale Superstore
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THE ALL OR NOTHING PERSONALITY-STYLE By Mike McKinney
The “All or Nothing” (A/N) approach to life involves being determined, focused and persistent. This brings about many positive outcomes and can help you become competitive and therefore successful. But what if that same drive and determination cuts out other parts of your life and begins to cost you in terms of your personal welfare?
A/N people are goal-directed (some may say in the extreme) and use their focus and energy to meet their aims. It is this determination that is at once the greatest strength of such people, yet also potentially their greatest vulnerability.
“Perfectionistic traits are not evil or wrong. However, they can sometimes take on a life of their own and become unhelpful.” 78
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People exhibiting A/N personality traits come from both genders and are of all ages, backgrounds and roles in life. The common theme is passion, underscored by a desire to excel. Unfortunately, such people can lose perspective and balance in their pursuit of outcomes and perfection. This singlemindedness can also result in other (previously important) tasks and roles struggling to find time within a busy schedule. The difficulty comes when one direction is pursued to the exclusion of all others. The A/N individual is someone who has a lot of positive attributes and being busy plus achieving is central to this person’s life. Often, there appears to be but one way to move forward and that invariably involves pushing the self. When a challenge is encountered, such people tend to push themselves harder and harder in order to meet their goal(s). For these individuals, so much expectation and effort can be attached to achievement that their sense of self and personal worth becomes bound up in what they do and how they do it. Personal
identity can then become measured solely in terms of a role and/or performance. Due to the focus and efforts becoming channelled into fewer domains, A/N people can also struggle with monitoring and regulating effort. The result can be a loss of balance within their life/ world. As part of the achievement focus, A/N individuals can develop a dichotomous thinking process. This identifies things as relevant or irrelevant, goal directed or frivolous etc. Such a style of thinking reinforces a “full on” attitude and makes it harder to implement a balanced approach to situations. This motivation to go forward and accomplish is potentially turbocharged by high expectations from within. The combination of high expectations and motivation is a powerful one and can see the individual persist with tasks beyond their tolerance levels. Because they have been so busy focusing on the current project, A/N people run the risk of drifting away from friends and not engaging in previously enjoyed life activities. There can be some not-so-good outcomes building up because of this focused approach. Such costs can be health related, socially oriented or recreational. Due to the constant demands and pressure, some people can become worn down and then burnout. This is a state of not having the same energy
or enthusiasm and you may notice it as a distancing (psychologically and physically) from your role. Other potential costs are in terms of low mood or anxiety that can undermine your confidence and ability. Finally, pushing yourself consistently can lead to problems with your health. However, the signs that such an imbalance is beginning may not be noticed (or heeded) ... until it is too late. Paradoxically, by that time, such a focused approach may have cost the A/N person the very thing(s) they were striving towards e.g. their career, appropriate recognition and, sometimes, their family life. Sitting behind the A/N person’s tendency to push themselves are things called Schemas. These are beliefs / ways of viewing the world that have been laid down (often from a young age) and reinforced over a number of years. Key schemas for A/N people are around high standards/perfectionism, pushing oneself, achieving, completing tasks and having a strong work ethic. One of the key aspects of the A/N personality-style is that they regularly respond to a number of these schemas plus use wellrehearsed behaviours (pushing themselves) in an automatic way. This results in a dogged determination to get to the end of the task / situation but can result in the individual pushing too far - physically and emotionally. An important element within our reference group is the tendency to be a conscientious individual. Some of the key ingredients within this conscientious approach to life / work may include a sense of duty, an all-encompassing orientation towards achievement and of course some pretty strong will-power or selfdiscipline. So it may not be the particular role we do but how we do it that is most relevant! This is important, as the A/N individual tends to repeatedly and unquestioningly apply the early messages about effort, achievement and what is required to be “good” (or should that be perfect?) at something.
“All things in moderation is a good maxim and this should apply to the goals and expectations you set yourself.” Perfectionistic traits are not evil or wrong. However, they can sometimes take on a life of their own and become unhelpful. If you strive to improve, you can go places that were previously inaccessible but if the quest for better performance is accompanied by harsh self-judgment, then things can come unstuck quite quickly. There is an “unhealthy”
perfection driver where we psychologically beat ourselves up when we do not meet the targets we set. This can bring about a fear of failure and also affect confidence levels. A/N people unfortunately tend to operate more often in this realm. The message here is not that having goals is wrong and there is no doubt that pushing oneself is almost a prerequisite for attaining high levels in the competitive business world. However, it may be helpful to learn to ‘dial up and dial down’ your levels of effort, as appropriate to the situational demands. Think of a dimmer attached to a light switch. This gives you the ability to use energy in a manner that is in proportion to your needs/desires at a given time. Adjusting your effort like this will potentially bring about more sustainable engagement that also helps maximize quality of life and outcomes. Being successful does not need to undermine your physical or mental health and wellbeing, especially if you ensure your behaviours are in alignment with your personal values. Rather, it is about understanding the (at times) problematic aspects of the A/N personalitystyle and identifying why it might be useful to modify the impact of the behaviours that follow. The degree, frequency and strength with
which attributes are expressed may actually be the target to aim for. All things in moderation is a good maxim and this should apply to the goals and expectations you set yourself. Try to understand what is driving you at any point and check in to see if the goals you are setting are realistic, attainable and appropriate. Sustainable achievement might flow more easily from shaping career related behaviours around a refreshed and more meaningful approach to life – as opposed to shaping your life around your career. Mike McKinney is a registered clinical psychologist with over 20 years of experience who has become increasingly intrigued by the potential for an individual’s personality style to enhance or undermine decisions and behaviours in relation to achievement. In his new book All or Nothing: Bringing balance to the achievement-oriented personality, Mike shows how to bring your ‘A’ game, without burning out yourself or those around you. www.exislepublishing.co.nz
INFLUENCER MARKETING With the rise and rise of social media, consumers now look at fellow consumers to inform our purchasing decisions, rather than at companies, as we did in the past. ‘Personalities’ who consolidate massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms have the power to influence hundreds, if not thousands of fellow consumers who follow their recommendations. Shedding light on this next big thing in advertising’ is influencer marketing platform, Ampii.co who make it possible for small businesses with limited or no budgets to create scalable social media campaignssometimes purely through contra services. Ampii creates marketing campaigns by targeting influencers on Instagram with local audiences, specific interests and high engagement – through a unique metric called Active Reach. “Our aim with Ampii.co was to make influencer marketing accessible and more flexible for the small to medium sized business owner. The rise of social media networks like Instagram has had the effect of handing ordinary people a digital soapbox – every day social media personalities who have just as much pull with their followers as celebrities. For businesses, this means highly influential advocates for your brand are more accessible than ever – yet the industry has been dominated by major brands with big budgets targeting influencers with massive followings.” We asked Ampii.co CEO Georgie Summerhayes to tell us a little more about this new platform.
CASE STUDY
AMPII.co Case Study - Sydney Hair Salon Sydney hair salon ‘The Society Salon’ reached over 150,000 potential new customers with $0 influencer marketing budget, generated by harnessing Ampii.co for their campaign. Business size (number of employees) - 13 Product/service they were promoting - Cut, colour, blow dry packages, and also offered the followers of the influencers discounts Budget - All contra Number of influencers reached out to - 15 Number of influencers engaged – 6
WHAT IS INFLUENCER MARKETING AND HOW CAN BUSINESSES USE IT TO GROW THEIR BUSINESS?
Influencer marketing is a term used to describe when brands partner with individuals or other brands on social media who have considerable active followings more than 2,500 for mutual marketing benefit. Marketing benefits can include heightened awareness, new customer acquisition, loyalty and retention.
HOW WOULD YOU EXPLAIN THE TERM ‘ACTIVE REACH’ FOR THOSE NOT FAMILIAR?
Active Reach is a measure of how engaging an influencer is - in our definition, we take the actual numbers of engagement (for example in instagram this is comments or likes) over the last 5 days to give an indication of how engaging an influencer is.
EXPLAIN HOW AMPII ASSISTS SALONS
For a lot of salons, marketing is difficult because of the time and money needed to invest in doing it effectively. Sometimes salon managers are stylists and therefore do not have the experience or know how to market
Results – We’ve seen the number of calls into the salon rise by about 10% a day, and have already had 3 new customers come into our salon with more bookings to come. By just approaching the right type of person (because let’s face it, not every beauty influencer is going to be the right look for us) we’ve had significant uplift in awareness and sales. By the posts alone, we’ve been promoted to over 150,000 new people. Feedback - Previously I just have not had the time, not the know-how to get to the right type of influencers, at the right time, with the right offer. There are so many influencers out there
their businesses as effectively as they would like. Ampii.co takes the pain out of this process. It allows salons to get recommendations of who they should be partnering with and for how much, in a time and cost efficient way. For many salons, contra deals of cut, colour and styling services work really well rather than cash deals and this makes influencer marketing even more attractive.
WHAT ATTRACTED AMPII TO THE SALON INDUSTRY?
Ampii.co is designed for time poor businesses with limited budgets who want to connect with new potential customers in a relevant way. The salon business is dominated by small to medium sized enterprises who can benefit from the ease and effectiveness of Ampii.co.
HOW WOULD SALON OWNERS IDENTIFY AND CONTACT INFLUENCERS IN THER AREA?
All the salon has to do is put in their budget (or contra value) which can be as little as $200, their desired location to market to, and their interest area eg. Beauty, lifestyle, health etc and influencers relevant will be suggested. From there, the salon is free to connect or they can ask us for guidance.
and a lot are not right for this salon. But this is the perfect tool for us, because I can spend 10 minutes searching using the great filters when there is a lull during the day, and approach a couple of the right type of influencer for us, and negotiate a deal directly with them. Every influencer is different, and therefore every deal is different. Yes, we might end up even paying some of these influencers alongside the value of the packages (values from $300 - $500) because this type of activity actually works better than any other marketing ploy we’ve used thus far.
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MAKING THE MOST OF YOUR CHRISTMAS TRADE By Kelly Kent
As a well known Salon Owner based in manly, NSW, Kelly Kent has recently created ‘Cranium Concepts, named aptly after her very successful salon Cranium Hair. ‘Business Kickstart’ is a program for fellow hairdressers looking for easy to understand strategies to take the hassle out of the day to day business battles and provide access to all of her own tips and tricks. ‘Terrific Teams’ is available to team members 24/7 and can help your team access all the help they need to perform to their potential. Over the coming months Kelly will be submitting regular columns to HairBiz to give readers an insight into her world of success. Several years ago I spent a day in the field with a great mate and MD of a major hair care company. Our mission…to find out how major retailers increase their turnover by around 300% during Christmas trade. Generally speaking salons are happy with our 10-20% through the same period.
they were focus products and they changed every few weeks to suit the market/seasons/stock levels. These were displayed behind the cash register or on the counter for impulse buys and the sales of these products increased dramatically as a result.
You could argue they sell products (so do we people!) and we are a service provider. We only have x amount of team members so we can only do what we can in the time/appointments we have available…but are you and your team really doing every thing that you can in the time you have with your clients?
The more festive the store the busier it was. Christmas decorations don’t need to be tacky – we are “Creatives” so this is your time to shine. We always have a theme, decorations and wrapping colours align, branding if you like.
Some secrets we discovered...
STOCK WEIGHT SELLS
Go around and look at all the best retailers their window displays, shelves and racks and the space is FULL. We asked employees about packs in several market leaders in skin care. Without exception we were told when the packs got low the sales went down – part of their brief, KPI/job description was keep the shelves full and their customers will purchase.
TOP SELLING PRODUCTS
These businesses also displayed their Top Selling Items. When I asked, “are they really your top sellers or do you want them to be”? You guessed it, 82
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STORE DECORATING AND TEAM EXCITEMENT
To get the team on board we have a full day (10am – 4pm) meeting 8 weeks before Christmas. They’re fun – really good fun and always themed. We have had cocktail making days, salon Olympics anything that sees the team working together to reach a common goal. This is a chance to set some goals for the team to achieve – asking for more than normal. What gets rewarded gets done! Don’t forget to give the team incentives to push that bit harder. What do you give them? How much do you spend on this? All up to you, make sure you consider the cost of incentives v.s. profit gained. The bigger the incentive the more you can ask but don’t set them up to fail. If you want to know what drives your team…ask them.
PRICE POINT
This is more of my own experiment from years of playing in the salon. People easily spent up to $40 for a gift so if you have several options at this price for them to choose from you will see your sales increase dramatically. They also like gift for age categories, kids up to 12, kids up to 16, men, ladies and then an older group up to 60 and 60 plus. If you have an area where you can stage these, preferably close to your point of sale area they will move quickly. Clients need to be able to pick the products up, see prices easily and believe that what you are offering is good value for money and suitable to who they are shopping for. We also offer products other than hair care, things like toiletry bags, hair towels, brushes, nail polishes etc. Things that still align with our primary business but not just shampoo and conditioners. We also create great packs so that clients don’t need to think too hard. Make it EASY!
GIFT WRAPPING
This is the best incentive to get people to purchase! I don’t know many people that LOOOVVVVVEEEE wrapping presents. Like you salon decorating theme do the same with your wrapping, the same colours and theme, tell a story BRAND your Christmas. HINT…make it easy! You are already busy and you don’t have an extra 5-10minutes to wrap. Have everything you need close at hand and plenty of it. We use bags in a variety of sizes with tissue paper and we pre-tie gift tags to the bags so they are ready to go when clients purchase.
HINT…if you have a new assistant that is ready to blow-dry we offer short-term (during the month of January) vouchers with gifts over a certain amount of money. As we give them away we also restrict the times and days that the vouchers can be used – not at night or on Saturdays. This also encourages more purchases, makes our gifts better value for money, fills up a quiet time and lets our assistant do hair. This has worked really well for us in the past. Again make sure they are written and ready to go so it’s easier. The other great part of this is getting new clients into the salon! Yes, your clients give gifts to their friends and now they come to the salon! The gift that just keeps giving! Everyone wins, the client, the gift recipient, the team member and the salon – love these business models. Today we have so many ways to connect with our clients and to know what they usually use but we are busy being busy. There are so many ways to engage clients, posters, shelf talkers and mirror messages in the salon. Do a Facebook and Instagram post – snap chat them if that’s what you’ re into just let your clients know that you have things that they like! If that’s all too much or you are not socially savvy you can also run a report on your salon system and send an email letting your clients know what’s on offer -you will get far better engagement with social media than with email. All of this is great if you have a huge amount of gifts, packs and a team that gets behind the program but how do we create more income without more team members when we are at capacity bookings?
EASY! Many of your clients are seeing family members that they haven’t seen all year, maybe longer and they want to look and feel their very best. If we use seasonal to help recommend to our clients consider this…we have also just come out of cooler weather where clients have been in heated environments (gas heaters, air conditioning) usually they have used more heat to do their hair – blow dryers, irons etc. Their hair is dehydrated and needs a…TREATMEMT! Yes a treatment! It takes no extra time and makes the clients hair feel amazing, hell it’ll even make your colour or cut look better and it’s a tiny drop in the ocean in terms of cost to the client! If you are charging $30 for a treatment and around $90 for a haircut you just increased your turnover by 30% without doing another client or taking anymore of your precious time! Consider also that many of your clients are going on holidays and really want travel size products to take with them. Many companies now offer these so if your client mentions a trip make sure you let them know you have them available. My last footnote for this you to think about is this…After all the hype and hussle of Christmas life does go on PLEASE make sure that you rebook your clients into next year it’ll set you up for a great start to 2017. Kelly Kent – Cranium Concepts www.craniumconcepts.com.au 0418 217 262
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SALON DIFFERENTIATION: ARE YOU STRUTTING YOUR STUFF? By Jay Chapman
What sets your salon apart from any other salon in your street, suburb or city? As a salon coach, I visit many salons in my travels and get to meet a bunch of business people. I always ask salon-owners: What is your point of difference? If I asked you that question, right now, how would you respond? If you’re thinking I’m asking about a full-on salon concept, like an express blow-dry bar, you’d be on the wrong track. What I’m looking for is a point of difference in what you do every day in your salon. As hair professionals, we often focus on the “fluff” – piles of trendy magazines, stateof-the-art coffee machines, sleek and shiny waiting areas. While I agree that those things are important, I want you to consider this: What is your point of difference for your service delivery? Do you even have one or is it the same as the next salon and the next? I recently asked a client: What is the difference between your global colours compared to other salons? She was stuck; she wasn’t quite sure. When we dug a little deeper she identified that her team always use the correct colour in the correct place, only applying permanent colour where it’s truly needed and using demis and semis to refresh and look after the condition of the hair. She went on to explain that, with some clients, her team use three separate mixes to achieve the desired global colour. To prevent staining, they always apply protective oil to the hairline with any colour deeper then a level 6. Wow! The clients must be impressed with that attention to detail, right? Well, they probably would be … except they are never told. And there’s the obstacle I often find standing between salon-owners and actual differentiation – a reluctance to strut their stuff. Our clients want three main things from us: great customer service, a great experience and a knowledgable expert. Generally, we achieve the first two quite well. But all too often, I see that we drop the ball on the third – being an expert in our industry. Even though this is the critical differentiator, the thing that can set you apart from competitors and prove your value over inexperienced or lazy operators.
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So, how do you demonstrate your expertise? You need to share your secrets! By that, I mean tell your clients about the things you do to care for their hair during every salon visit. It’s NOT secret hairdresser business! Tell them why you choose one colour type over another. How you decide what style best suits their face shape. Explain the techniques and professional tools you use to blow-wave and style. Show them what they can do at home between visits to care for and style their locks. What you’re telling or showing your clients might seem like Hairdressing 101 to you. To them it’s a specialty, a skill they don’t have or understand. In reality, it’s the exact prowess and know-how your clients pay you for. It’s doing your job. As an industry, we seem to take our own expertise for granted. We undervalue it and we forget to share it.
and connected you are with happenings in hairdressing?
I’m not asking you to reinvent the wheel and develop a completely different concept to take the hairdressing world by storm. Start simple, start where you are with what you’re already doing.
Get to it: talk about that recent training night you attended or impress them with what you know about an amazing product just hitting the overseas market. It could be as simple as creating a buzz around a hair magazine spread of the latest style images.
Brainstorm with your team to identify exactly what it is that you do differently. Here are some ideas to start with, some things you might do as a matter of routine, but not share with your clients:
• using texture in layering so you don’t get any lines or have that “just cut” look
Hairdressers are famous for small talk; the chit-chat that’s a positive part of the salon experience for many clients. Why not use a portion of that conversation time to remind your clients why you do what you do and why you’re worth the investment they make in your salon. You’ll be educating your clients, creating a loyal relationship and doing your bit to change perceptions about our industry.
• over directing when styling to create shape and volume
Own it. Be bold, be professional and strut your stuff for all to see.
• why, how or where you place any product used on the client’s hair
Jay is a specialist ZING salon coach. For more salon wisdom, email ZING at lisa@ zingcoach.com.au, visit the website, find video tips on YouTube or read ZING leader Lisa Conway’s brand new book: Your Salon Team – the salon owner’s guide to finding, motivating and keeping great staff. www.zingcoach.com
• weaving around the hairline with foiling so you get a soft result when the hair is tied back
Maybe staying up-to-date with new hairdressing trends and products is your thing? No client wants to think their hair is being cared for the same way it was five, ten or even twenty years ago. But when was the last time you showed a client how engaged
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Lavender-Violet Shampoo 800ml
Lavender-Violet Conditioner 800ml
Lavender-Violet Lavender-Violet Shampoo 400ml
Conditioner 400ml
TO BOOST OR NOT TO BOOST? THAT IS THE QUESTION‌ By Estelle Oliveri
It amazes me how many salons I see STILL boosting posts on Facebook in a desperate attempt to engage with followers or to potentially reach a new audience. If you fall into this category of random Facebook boosting, then I want to you STOP! STOP it right now and read this article first.
You may have noticed your posts on Facebook are not organically reaching all of your followers. In fact, only 2.9% of your followers see your posts in their newsfeed. This is because individuals on Facebook like 100’s of Facebook Business Pages, and the reality is, if they were seeing posts from every single page that they liked, their Facebook newsfeed would be crammed with business posts and not friends’ posts they really want to see. To get around this, Facebook (cleverly) decided, that in order for businesses to ultimately reach all of their followers or desired target audiences, they will have to pay for it. This is where the boost feature came into play. Boosting posts is ok. Yes, you can reach all your followers and desired target audiences… however, you need to think strategically as to what YOU want to get out of your boosted post before handing over your precious money to the social media giant. The power lies in the simple swiping action of the thumb on a smartphone. The sad thing with all social media channels is that our ideal client has become painfully immune to advertising and selective as to what they engage with in their newsfeed. The power lies in the simple swiping action of the thumb on a smartphone; the constant flicking and scrolling through the newsfeed before something entices them to click and learn more. Therefore, if your boosted post does not ask your followers or target audience to do something before they flick past, then you are missing out. Entice your viewer to TAKE ACTION on your post In most instances, salons want sales: return of existing clients or new clients. To make this happen, you want your viewer to take action on your post and end up in your chair. So how do you do this? The answer is to work backwards.
STEP 1:
Think of something that you want your viewers to do. Think of a clear ‘call-toaction’ to conclude in your post, that will spark the viewer to take action- i.e. book an appointment at your salon in the quiet month of January. Here’s an example:
“You need to think strategically as to what YOU want to get out of your boosted post before handing over your precious money to the social media giant.” Float your way into 2017. Enjoy a 15-minute luxurious head massage with any appointment in January. Call us on 9999 9999 Mention the code word: FLOAT
STEP 2:
Think of the type of image or video that would work well with your call-to-action. i.e. A video of a relaxed, happy client receiving an amazing head massage at the basin.
STEP 3: Create the post. STEP 4:
Now, boost the post to your existing followers or your desired target audience. The above is a very basic way for you to start seeing measurable results with Facebook. And yes, it does work when created correctly! Boosting posts is not the only answer to advertising on Facebook (or Instagram for that matter). This method is an easy way for everyday businesses to effectively reach their target audience, however it only scratches the surface of social media advertising possibilities. There are many more, complex ways of advertising that are more effective than boosting posts, which I’d love to discuss with you if you’re ready to take that step. If you are ready to unlock the power of social media to build your business, get in touch and we’ll create a campaign strategy to achieve your business goals and works within your budget. Estelle Oliveri is the director of Eternal Eve for Business - Affordable, effective social media solutions for businesses focused in Hair, Beauty, Health and Wellness. Contact her on 0498 043 064 or business.eternaleve.co to learn more. Eternal Eve for Business is aligned with Geoffrey Herberg Education. Hair Biz Year 10 Issue 6
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WATCH YOUR LANGUAGE! By Libby Cornish
You may not be aware but you might have a habit of using metaphors that aren’t serving you well and may, in fact, be holding you back from getting the results you want in your personal and business life! We all use metaphors BUT we need to be aware how to use them and the importance of creating habits in ourselves and our team that produce more favourable results. Maybe you use empowering, bright metaphors but your employees sound negative or lack energy in conversation. The answer could be as simple as explaining to them how the picture they are painting with their words is negative and even sounds a bit victim-oriented. And who doesn’t have clients who use disempowering metaphors that stop us from confidently going about our work to the best of our potential? So what is a metaphor anyway? It’s just a figure of speech, however, it can have a huge impact on how we see things! A metaphor is the comparison of one thing to another. For example: “All the world’s a stage”. We know the world is not a stage however we get the point that the speaker is trying to make. Where the problem lies when speaking through metaphors (or expressions) is when they are tainted with victim, negativity and that poor me slant. It’s ok to use them in moderation to add drama, however if they’re generally always negative, it can 88
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become very draining, disempowering and off-putting for clients and your business will no-doubt suffer. Let’s look at some examples of metaphors versus the real thing. You may have often heard expressions such as: • He drowned in a sea of grief. (Aren’t oceans filled with water, not grief?) • She is fishing in troubled waters. (No one is actually fishing here. This expression describes someone getting involved in a dangerous situation) • Broken heart. (Nothing physically broken here, just hurt feelings and sadness) • Time is a thief. (Time isn’t really stealing anything; this metaphor indicates that time passes quickly and our lives pass us by). • He is the apple of my eye – (no fruit here, but someone we love). • I’m feeling blue. (We’re not talking about colour here; we’re feeling sad). • Inflamed your temper. (There’s no actual fire but someone is getting mad!) • Reeks of infidelity. (There’s no literal smell, but someone reportedly cheating). • Rollercoaster of emotions. (Not an amusement park ride but someone is simply experiencing lots of ups and downs). • Stench of failure. (Again, no smell but possibly no success either!)
Each of these are metaphors and they do have a purpose in adding colour to our language. The statement “he was sad” seems bland compared to “he was in a sea of grief.” And we can all relate to the statement “that client did my head in!” Metaphors are used to create impact and colour in conversations and also to more descriptively communicate what we are feeling. Where they turn unhealthy is when they’re consistently negative, whinging, intolerant or dare I say, even bitchy! They are exaggerated expressions designed to paint a vivid picture and can be used to create a game in your salon. Start writing a list of fun, happy, positive empowering metaphors and also a list of negative, disempowering metaphors and work your way through, removing the negative ones from your vocabulary. Your day will be brighter and your business will prosper. Now go “light up someone’s life!” If you would like to know more about how to use metaphors aligned with your personal brand contact me at libby@ libbycornish.com.au or join my Facebook group salonpreneur to get some hints and tips on how to grow your business.
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ALISTER Reception Desk
METAL BOXES Rectangle or Square Display
DOES YOUR SERVICE SUCK? By Justin Herald
Recently I was asked to do some service and sales training for a large company. They wanted me to go around to over 20 sites and work with their frontline staff in creating a better culture for their customers. As a part of that process, they asked me if I would do a random visit (mystery shop) at one of their outlets to get a feel as to how their customers were being treated. Now this business deals with hundreds of customers at each site every single day so I was looking forward to seeing how they handled customers as obviously they were used to seeing and dealing with them every day. WOW!!! I was totally blown out of the water with how bad an experience everyone received whilst I was in the premises. Not one person was met with a “hello”, not one person was verbally thanked after the purchase was completed and to top it all off, not one person was even spoken to during the exchange of money at the counter!!! It was quite evident that the employee I was watching forgot to take his personality with him to work. This sadly happens every day within businesses. The rampant failure of most companies to train their staff in PROPER customer service skills is amazing. Sure, some now do “online” training (oh please) but if you want your business, your department to start kicking big goals, then actual face-to-face training is needed. This should not be seen as a “maybe”, this should be seen as a “must”. The whole notion of service seems to have been lost on a lot of employees. It isn’t an added “option” that they can put into the equation….your customers are looking, no ….. searching for great quality service and to be acknowledged as a valued part of your business. The minute employees understand this is the minute your business will start making more money as your customers now have more of a reason to come back to you other 90
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than just because you have something they may want to buy. It all comes down to giving ALL of your customers an experience. The issue is, however, that most of us are getting an experience when we go out to spend our own money in other people’s businesses. The experience is a shocking one, not an amazing one. That is why we all need to teach our staff (and sometimes ourselves) what I call “The 3 Must Do’s For Amazing Service”
1. ENGAGEMENT
We need to really (and I mean REALLY) engage with our customers. We need to teach our staff the art of engagement. Being conversational is a key point here. These days you could swear most employees who deal with the public went to the Marcel Marceau School of Service. By that I mean, you don’t hear one word come out of their mouths. In essence, they aren’t service-focused, they are merely order takers. When someone engages you in a conversation, your emotional attachment to what they are saying as well as what they are eventually selling is heightened. That said, all staff should be engaging with customers regardless of potential sale or not. It’s called “old fashion service”.
2. EDUCATION
The amount of times that I have been out looking to purchase something and I know more about it than the person selling it, is ridiculous. Your customers want to know that you and your staff have great knowledge about what you are selling. This leads to trust, and trust leads to longevity with a customer. Spending time with staff
and training them in all aspects of the products or services you sell is imperative. Your customers are not just buying the “thing” you are selling, they are buying into the culture of the sum parts of all of your business. That said, now hopefully you can see that spending time training your staff will pay off in your register in the future
3. ENTERTAINMENT
This is my favourite point to teach staff. The workplace should be a fun environment. There is nothing worse as a customer than walking into a business where it seems as though someone stole all their lunch money and they all looked like they had been sucking on lemons. An entertained customer will engage better within your business. Customers return to businesses that they enjoy dealing with. This is where personality comes in to play. Creating a fun, vibrant and happy culture in your workplace should be at the top of your “to-do” list. A fun filled and happy workplace creates greater outcomes due to the staff enjoying what they do. A miserable workplace is easy to spot and terrible to deal with. Having an entertaining encounter with any business is rare these days, so as soon as you include this in your dealings with your customers, watch how more connected they become to your business as now you are offering them something that they don’t get anywhere else. Especially with your competitors! Justin Herald speaks at over 100 conferences each year on business growth and creating customer experiences. He also is in high demand as a staff trainer. www.JustinHerald.com
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