Hairbiz year 11 issue 4 by Mocha Group

Year 11 Issue 4

Argan

INTRODUCING THE WORLDS FIRST LITHIUM BATTERY

CORDLESS

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Where Results, Performance, Vibrancy and Economy all come to a head...

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24 The Worlds First Argan Lithium Battery Cordless Hair Straightener – Silk Oil of Morocco

REGULARS 10 Editors Letter 20-23 Industry News 82-83 Hair Shop

INTERNATIONAL FEATURE 12-14 Madame President – Karine Jackson

54 Hair Expo Partners with SSA for Sustainability 56 Glitz, Glamour & Good Company 58 The Countdown is on to Brisbane Hair & Beauty Expo 60 Bigger & Better than Ever – Salon International 62 Trendvision 2017 Award

BARBERING 64-66 Modern Flair & Traditional Barbering with Chris Foster

16 Will Lamb

68 True Classics, Updated for Todays Modern Man

FEATURES

CHARITY

18 10 Mins with Paul Dare 78 Thank You for the Music By Kym

76 Australian Hairdressers Saves Lives

Krey 48-51 HOT SHOTS TEAM 2017 80 Doing it for Justice

COLLECTIONS

2017 AHIA WINNERS 26 Rokstar 28 Elysium Hair Brisbane 30 Woohoo

PROFILES 34 An Enchanting Discovery 36 Scissors for the Serious 38-40 Behind Every Successful Hairdresser 42 Honoured by the Hair Industry 70 When Science Meets Hair 72 Good Vibrations 74 My Hair Cares

EDUCATION 44 Colour Queens Tour Life By Kristina Russell

EVENTS 46 The Hair Industry’s Biggest Weekend Wraps up for 2017 52 Jason Fassbender – Hair Expo 2017 Winner

84-85 Ross Charles 86-87 Kerry Mather

BLOG SPOT 88 What Would You Do? By Steve Corthine 89 Me, Myself and I By Tracey Hughes 90 Strategy vs Structure By Justin Herald 91 When Australian Hairdressing History is Made By Kirstie Stafford

BUSINESS 92 Are You Scaring Clients Away? By Libby Cornish 94 Salon Owners: Should You Socialise with Your Team By Lisa Conway 96 Use Your Heart… Grow Your Business Through Charity By Kelly Kent 98 Instagram & Creating “The Dream” By Estelle Oliveri

SILK OIL OF MOROCCO 1300 410 909 www.silkoilofmorocco.com

CONTENTS

ON THE COVER

MY HAIR CARES $20 donation with every styler purchase and $10 donation with every hairdryer purchase of the pink blush collection*

*$20 per styler, $10 per hairdryer and $2 per paddle brush of the pink blush collection sold will be donated to the National Breast Cancer Foundation or Breast Cancer Foundation NZ.

Available in the finest salons, and ghdhair.com/anz/pink

GOLD PARTNER

HAIR BIZ PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Kym Krey kym@mochapublishing.com.au

EDITOR’S LETTER

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

“Dream big, play big and take risks because there is nothing riskier than complacency.” Tracey Hughes.

CONTRIBUTORS

Well, I was so inspired after reading Tracy Hughes’ thoughts on resilience that it got me thinking. (You MUST check out her blog in this issue!).

Kym Krey Linda Woodhead Kristina Russell Steve Corthine Tracey Hughes Justin Herald Kirstie Stafford Libby Cornish Lisa Conway Kelly Kent Estelle Oliveri

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

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PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2017 mocha publishing All rights reserved.

How often do we dream of doing something more or taking a huge leap…but don’t, because we get stuck in the ‘what if’s’? We’ve just returned from Hair Expo where we celebrated the best in the industry from near and far and I’m sure, when watching their shows or hearing them speak, many envied their success. But when you learn more about their story, every one of those leaders faced challenges, had gut-wrenching moments and were confronted by overwhelming decisions at some point in their career- some more than once. I wonder what each of us would have done in the same situation. Have we indeed faced such a moment and turned back to safety when there was no guarantee of success to reassure us? As you look back on your career and life to date, where do you wished you’d been a little braver, trusted in yourself more, and been less cautious in the chances you took? What would you do if success was guaranteed? If you knew you could not fail? How would your life be different? Margie Warrell, author of 3 books on the topic: ‘Stop Playing Safe’, ‘Find Your Courage’ and ‘Brave’, is an expert on guiding people through their fears to the life they’d previously only dreamed of. Margie suggests asking yourself: What’s really the worst that could happen? How likely is that to happen? What would you do if the worst did happen? What steps would you take to work it through? Would it really be such a catastrophe if it didn’t quite go as planned?

opportunities have you missed out on? How is your confidence and self-esteem? What’s the cost? There are many well-known quotes which tell us what we already know in some way: ‘Fear regret more than failure – history has shown that we fail far more from timidity than we do from over-daring’. ‘The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks’. Mark Zuckerberg “Security is mostly a superstition. Life is either a daring adventure or nothing.” — Helen Keller But I’m going to leave you with this one which truly resonates with me. As Lao Tsu wrote two thousand years ago, “You are capable of more than you think.” Sit back, relax, settle in with your favourite read and until next time, BE BRAVE!

You see, most of the time, what we worry about never happens. We overestimate the size of potential problems and underestimate our ability to deal with them. Plus, there’s also a cost to doing nothing. Picture your life 12 months from now if you took the risk and pulled it off. Feel the elation, the sense of achievement, the boost to confidence, the addition freedom and wealth. Feels good, huh? Now imagine your life 12 months from now if you do nothing. What

Kym Krey Editor kym@mochapublishing.com.au

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INTERNATIONAL FEATURE

KARINE JACKSON Madame President

Recently elected President of the Fellowship for British Hairdressing, Karine Jackson was born to be a star hairdresser.

Hair Biz Year 11 Issue 4

Starting her career in her parents’ salon in the Illawarra town of Wollongong, Karine’s huge talent and enthusiasm shone through as she followed her dream all the way to the UK, excelling in multiple roles before setting up her own Covent Garden salon. Fast forward a few short years and Karine had already been acknowledged as BHA London Hairdresser of the Year, 2007. A brilliant colourist, Karine holds the L’Oreal Colour Specialist Degree, putting her in the top 1% of L’Oreal colourists in the UK. Alongside her British Hairdressing Awards honour, she won Fellowship Consumer Image of the Year in 2011, Most Wanted Hair Trend 2015, has been shortlisted for Men’s Hairdresser of the year, London Hairdresser of the Year and Most Wanted Colour Expert three times! Karine’s magazine credits include Marie Claire and The Observer Magazine and she has also appeared on the popular British television program, The One Show. Her celebrity client list includes Hollywood actress Neve Campbell, British actresses Shelley Conn and Sam Womack, and TV and Radio presenters Katy Hill, Jenni Murray, Lucy Siegle and Sam Mann.

“I finally got a job in a company in the city which I loved and it helped me learn the ways of London.”

“I always had a passion for hairdressing and couldn’t wait to leave school to start!” says Karine. “I started my basic training at 15, and received the best knowledge but as soon as I finished my apprenticeship I could hear the big city calling. At 20, I jumped on a plane and travelled a little before heading to London to see where all the major fashion action happened”. After 4 years in a London salon, she did a short stint back home but adventure called and she returned to London, creating an Art Team at her former salon, winning the Wella Creative Team award and then accepted a role with London’s Charles Worthington Salon. “I worked really hard with the industry leaders and moved up the ranks quickly, learning so much as I went along. I was on the International Art Team and travelled to Greece, Ireland and many other countries teaching Advanced

Cutting and Colouring and presenting on stage at Salon International. From being Deputy Manager at the flagship Percy Street salon, I went on to manage their Covent Garden salon. I won many awards at Charles Worthington but my proudest and favourite award was a little red car for being their Performer of the Year in 2001!” In 2003 Karine decided it was time to take the plunge on her own- which had always been a big dream- opening in a fabulously airy salon in a stunning heritage-listed building 2 doors away from The Ivy restaurant. Four years later, Karine made the decision to introduce an organic colour range, Organic Colour Systems, to give clients a more eco-friendly alternative to the usual big brands and the range has been enthusiastically received with over 95% of clients switching over. Noticing that the food industry was taking the switch to organic very seriously, Karine accurately predicted that the hair industry would follow and so, in 2016, Karine launched Vegan Hair Services, complete with vegan beverages and cookies to cater for the demand. We love to see a hard-working Aussie making it big on the international stage, so Hair Biz Editor, Kym Krey asked Karine to share more about her amazing journey.

WAS MOVING TO LONDON AS A TWENTY YEAR OLD DAUNTING OR EXHILARATING?

I was so excited! I arranged a hostel to stay in, right in the centre of London and I remember thinking how many people there were and how busy it was. I made friends within the first hour that I was out exploring this great city.

WAS IT DIFFICULT TO FIND WORK INITIALLY OR WERE AUSSIE HAIRDRESSERS IN DEMAND?

It was really different. London was in a recession and life was a bit of struggle. The money was rubbish and there was no minimum wage so you were taken advantage of a bit. Still, it was exciting; my first job was working with a barber in the BBC World Service. I’m glad I tried it and I gained amazing barbering skills in the 10 weeks I was there but it wasn’t for me. I finally got a job in a company in the city which I loved and it helped me learn the ways of London.

HOW DID YOU FIND THE LONDON HAIRDRESSING SCENE DIFFERENT TO AUSTRALIA BACK IN 1991?

London was an exciting place; there was so much creativity. People dressed cont’d over page

cont’d from page 13

differently, hair was a statement. Toni & Guy, Sassoon Academy, Trevor Sorbie and Charles Worthington were all setting the pace and it was changing fast – the shows were always amazing.

WHAT WERE THE MAIN DIFFERENCES WHEN YOU RETURNED AGAIN IN 1995? WHAT PROMPTED YOU TO RETURN TO THE UK?

I love Australia and when I was there I had a great boss, Fiona Heslop, who taught me some new skills which I won awards for in the Australian tiles and presented on stage. This gave me the buzz to go and play with the big boys in London. I really wanted to learn more and see if I could create a career of my own.

WHAT IMPACT DID WORKING AT CHARLES WORTHINGTON HAVE ON YOU PROFESSIONALLY?

Working at Charles Worthington was so exciting. I was training a lot, travelling all over Europe teaching and working on London Fashion Week. It was a discipline, we were a fantastic team that worked really long hours but still went to the cool clubs, restaurants and after-show parties. What more could you ask for? Charles was so passionate about we were doing, it was infectious. At this time, I was also managing a really successful team at the salon.

TELL US ABOUT THAT LITTLE RED CAR YOU WON FOR BEING 2001 PERFORMER OF THE YEAR!

I loved that car. I worked really hard to get it and only parted with it 2 years ago after 13 years, someone vandalised it. I was so upset! That car had made it to the French Alps and back 5 times and never once broke down. To me, it was a symbol of all the hard work I had put in.

DESCRIBE THE FIRST TIME YOU STEPPED ONSTAGE AT SALON INTERNATIONAL?

It was exhilarating. I was so nervous and excited at the same time. We were so well rehearsed that after a couple of deep breaths, I found my own flow. I remember that this was back when Salon International was at Wembley and all my friends were in the audience watching. Since then, I’ve really enjoyed presenting on stage and public speaking.

YOU WERE RECENTLY ELECTED AS THE 3RD FEMALE PRESIDENT OF THE FELLOWSHIP FOR BRITISH HAIRDRESSING. WHAT WILL THIS ROLE INVOLVE FOR YOU?

I have been heavily involved with the 14

Hair Biz Year 11 Issue 4

Fellowship for the last 9 years and this felt like a natural progression. I know the Fellowship inside and out and having worked closely with the past two presidents, I want to continue with the great work, whilst adding my own touch to it.

ORGANIC COLOUR WAS A CATALYST FOR A SIGNIFICANT CHANGE IN DIRECTION FOR YOU. TELL US HOW THAT EVOLVED.

It was a slow process that we did over a few years. I had to listen to what my clients wanted. The food industry was taking the switch to organic very seriously and felt that we needed to as well. I always joke that it was an organic development for us as well. I love working with Organic Colour Systems and it really makes our brand stand out in central London.

TELL US ABOUT THE VEGAN HAIR SERVICES YOU NOW OFFER AND WHY THIS HAS BECOME SUCH AN IN-DEMAND SERVICE.

Vegan has become a huge lifestyle trend and it was brilliant that we could offer this service to our clients with vegan-friendly colour as well as almond milk and vegan cookies as refreshments.

AND WHAT DOES THE FUTURE HOLD FOR KARINE JACKSON?

I have lots of ideas floating in my head! I really want to build a brand that means something and has great longevity www.karinejackson.co.uk

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INTERNATIONAL FEATURE

WILL LAMB

Senior Director at Daniel Granger Hairdressing and current British Newcomer of the Year, at only 23 Will Lamb is taking the hairdressing industry by storm! Will Lamb

Will plays an integral role at Daniel Granger Hairdressing educating trainees, running a busy column for his large client base and snapping up opportunities as part of the Daniel Granger Artistic team. Since joining the salon in 2014 much of Will’s time is spent in the creative world performing on stage and styling shoots – both his own and behind the scenes at London Fashion Week. In 2012 Will was selected to become a member of the ghd Style Squad, the ultimate finishing school for styling and in 2016, he became a member of the Fellowship for British Hairdressing’s Colour Project where his love for hair colour cultivated and his colouring techniques reached new levels of creativity. His most recent collection ‘Ink’ represents taboo feelings and emotions – sex and lust had a massive influence on this collection as current trends were transformed into fierce personifications of lust. Creating a winning BHA collection has been part of Will’s dream since he joined the hairdressing game age 16, so to be crowned Newcomer of the Year at the 2016 ceremony was a peak in his already impressive journey.

Hair Biz Editor, Kym Krey spoke with Will recently.

TELL US ABOUT YOUR EARLY YEARS AND HOW YOU CAME TO BE INVOLVED IN HAIRDRESSING.

I found hairdressing fairly early on. I’d always struggled in school, I didn’t do very well in exams and it often left me feeling quite frustrated! I think it was my creative side wanting to push through but I didn’t quite know how to channel it. When I was 16 I did work experience in a local salon and just completely fell in love with it, from then on, I knew that it was what I wanted to do.

HAVE YOU ALWAYS BEEN A HIGH ACHIEVER OR WAS THIS FUELED BY YOUR LOVE FOR WHAT YOU DO?

I was never a high achiever at all, but when I was younger I knew there was a part of me that had the potential – I just needed to find and nurture it! This was a vision that came from not just me, but from the encouragement, passion and belief from my incredible creative team at Daniel Granger Hairdressing as well.

YOU JUGGLE A BUSY CLIENTELE WITH EDUCATING YOUNG STAFF AND YOUR MANY CREATIVE PURSUITS. HOW DO YOU FIT IT ALL IN?

I’m so fortunate to have an amazing clientele; they are so supportive of all my creative work and encourage me to go for every opportunity that is thrown my way! The front of house team does an amazing job at looking after my busy schedule and because my clients are so supportive, they can be flexible if they need to be. Overall, being organised is the key.

WHAT DO YOU LOVE MOST ABOUT WORKING WITH YOUNG STYLISTS? More than anything, it’s great to have everyone’s input and ideas. Sometimes you can get trapped in your own thought process so it’s a fantastic feeling to have others pushing your ideas forward. Another part of working with the art team is combining everyone’s strengths and weaknesses to produce something amazing. Working as a team is great for everyone’s personal and creative development. We work in synergy with each other to become the best we can be.

TELL US ABOUT THE GHD STYLE SQUAD AND THE OPPORTUNITIES THIS CREATED FOR YOU.

Being a part of the ghd Style Squad is definitely a highlight of my career so far. Working with Zoë Irwin, Adam Reed and other incredible ghd guest artists was an amazing experience. The year gave me the push in the right direction and taught me what I needed to do to grow as a stylist. I really can’t thank ghd enough for letting me be a part of such a prestigious educational programme.

YOU’VE PRESENTED ON BIG STAGES SUCH AS HJ LIVE LONDON AND SALON

INTERNATIONAL. DID THIS COME NATURALLY TO YOU?

Not at all, I find stage work really challenging for me., I have to plan and practice my presentations over and over in my head before I go on stage. My team gives me a lot of confidence and they all put a huge amount of effort in to helping with all my shows.

DESCRIBE FOR US THE MOMENT WHEN YOU HEARD YOUR NAME ANNOUNCED AS WINNER OF BHA NEWCOMER OF THE YEAR.

I can’t describe it in words - it was so overwhelming! More than anything I was just so happy that I made Daniel Granger and my mum proud.

WHO ARE THE PEOPLE WHO HAVE INSPIRED AND INFLUENCED YOUR CAREER THE MOST?

It would be impossible for me to say exactly one person, but the whole salon team is a huge part of my career so far. I get so much inspiration from them, from the assistants to the creative team; they are all such massive influences.

WHAT ARE SOME OF THE BIGGEST CHANGES OR CHALLENGES YOU’VE SEEN IN THE INDUSTRY OVER THE YEARS?

Social Media for sure! When I started, hairdressing social media had nowhere near the impact that it does now. It’s become a massive part of my job - not just in consultations with clients but also planning a photo-shoot and getting inspiration. The amount of material available at any time of the day at a push of a button is mind blowing. It’s definitely a huge change and I can only see it getting bigger – something we all need to stay on top of!

WHERE DO YOU SEE YOURSELF IN SAY 2 TO 5 YEARS?

My aim for such a long time was to give

everything into winning a BHA, now I’m taking every opportunity I can and working hard on becoming the best stylist I can be. I’ve always wanted to travel and I hope that in the next few years my work will able me to do this.

WHAT’S LEFT ON YOUR BUCKET LIST TO ACHIEVE OR EXPERIENCE?

To be honest, I don’t feel like I’ve started my bucket list just yet! Winning Newcomer has been a focal point for a while, so now I’ve got that under my belt, I’m just enjoying what is happening now and embracing the win – it’s still not quite sunk in! I definitely want to focus on entering more awards in the long run as well as pushing the rest of the art team. Running a busy column has always been important to me as I believe having a strong loyal clientele remains at the heart of an amazing stylist. I’m excited for what the future holds and am just going to enjoy every opportunity that comes my way! Hair Biz Year 11 Issue 4

PAUL DARE 10 Mins with

Global educator and industry icon Paul Dare has remained a constant influence in the ever-changing hairdressing industry for almost 40 years.

Determined to educate the next generation, Paul’s knowledge and inspiration is insurmountable. Classically Vidal Sassoon trained; Paul mastered the art of precision cutting from his early years. His mentor, Trevor Sorbie, inspired him to rebel, break the rules and push the boundaries of hair design – something he is passionate to teach others. Creatively inspired as a young hairdresser by international master-craftsmen Trevor Sorbie and Robert Lobetta, Paul bases his business model on the equally legendary Vidal Sassoon. Nominated for British Hairdresser of the Year with only 6 years’ experience, Paul has continued his success with many prestigious awards including Hair Expo Best New Salon Design, five Schwarzkopf Australian Hairdressing Awards and AHFA’s and our very own Mocha Publishing Legends Award 2008. A former Fellowship for Australian Hairdressing President, Paul has been internationally published in titles such as British HJ, Harper’s Bazaar and Vogue and has trained many industry champions to be award winners in their own right. To honour a truly legend of our industry, Hair Biz Editor, Kym Krey spent 10 Minutes With…. Paul Dare!

TELL US WHAT YOU DO IN THE INDUSTRY TODAY?

I oversee my salon Dare Hair in Hyde Park, Adelaide. I also deliver my ‘Cut Like a Master’ classes around Australia, opening the eyes of hairdressers to all the industry has to offer and pushing the philosophy ‘it’s not what you choose to cut hair with but the understanding 18

Hair Biz Year 11 Issue 4

of how to cut hair’, which is most important. I continue to sell the DAre CHisel , the fifth element tool I designed, worldwide through our website darechisel.com

TO HELP US GET TO KNOW YOU A LITTLE MORE, TELL US A LITTLE ABOUT YOUR UPBRINGING

I was born in Teddington Middlesex, just outside of London, to parents, Roy a structural engineer and Barbara a nurse and mid-wife. I have two brothers: Andrew, an Aviation Engineer and Christopher, a Spinal Surgeon and I have a sister, Janine, who lectures in Hairdressing in the South of England. Family life was full of fun as my siblings and I were close in age. The first born in 1960 the last 1966. My Dad had a passion for camping so most of our holidays were under canvas; not the best in freezing UK! Sunburn was never a problem. I went to a Catholic, secondary modern school,

Richard Challoner which I loved and excelled in. Art was my strongest subject with sculpture being my strength; perfect for a hairdressing career. I played for the school first 15 Rugby Union and played club Soccer. I used to be a fit little bugger! My family life was overflowing with love and laughter, my parents gave me a solid foundation to take on the world.

WAS HAIRDRESSING ALWAYS YOUR FIRST LOVE AND HOW DID YOU ORIGINALLY GET INVOLVED IN THE INDUSTRY?

Hairdressing was not my first love. Architecture was, but my love of sculpture and the magnificent female form and intellect overrode the desire for architecture and I started a Hairdressing apprenticeship in... Oh my god…. 1978.

YOU ARE FAMOUS FOR INVENTING THE DARE CHISEL . TELL US HOW YOU CREATED THE IDEA OF USING A CHISEL TO CUT HAIR.

I started this journey not to bring a new cutting tool to the industry, but to prove a point: it doesn’t matter what you cut hair with, as long as you understand how to cut hair. A solid foundation of the core cutting principles is the foundation of your career and will help you grow and mature into a solid stylist. Unfortunately, blinkers are put on young hairdressers and they struggle to step out of their comfort zone. If they do not, their growth WILL be inhibited. I needed a tool not associated with hairdressing to demonstrate my point. Chisels are used in creative sculpting. I started playing with wood chisels and devised a technique to cut hair, which gave me unbelievable sculptural freedom. I also found the texture it created was unachievable with any other hairdressing tool. I felt the wood chisel was a little dangerous and unbalanced, so I needed to create a tool that gave me the same texture, with better balance and disposable blades. This took me on an amazing journey of industrial design, which was also ‘effin’ expensive! My mentor, Trevor Sorbie, opened my eyes to different tools when he created the Wolfman haircut in 1980 using a razor. I had never experienced the use of the razor because my early tutors said it would damage the hair. My opinion now: who gives a shit if you can achieve the result you want! This experience took off my blinkers and made me hungry for all tools in the hairdressing industry and I consider myself an expert in all. Straight blades, texturisers, razor, clippers and the fifth element, the DAre CHisel .

WHAT OTHER ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?

The one achievement that stands out in my career? Wow, too many! Being the President of the Australian Fellowship and introducing my early idol and mentor Trevor Sorbie, has to be right up there with being inducted into the Australian Hairdressing Legends Hall of Fame; a very humbling experience. Another achievement, of course, bringing the DAre CHisel to the industry.

YOU’VE OWNER YOUR SALON, DARE HAIR FOR OVER 25 YEARS. HOW WOULD YOU DESCRIBE YOUR JOURNEY OF BUSINESS OWNERSHIP AND WHAT ADVICE WOULD YOU GIVE TO ASPIRING SALON OWNERS?

Business ownership came about because I did not want to leave Adelaide and there was no one in Adelaide that inspired me to work for, so I opened my own business flying by the seat of my pants! The pursuit of excellence drove clients into the salon along with winning multiple awards. If I were to start again, I would have most definitely attended a business course to learn how to put together a proper

business plan. The skills of running a business and creative hairdressing are poles apart and the number of different hats you have to wear is overwhelming. So, my advice is to become business savvy. Get a business coach if necessary. I learned the hard way, by default. I have made some very bad decisions as well as some very good ones. Learning the hard way can be costly, yet being focused, with a great deal of determination and passion for the industry has led to my ongoing success.

THREE THINGS YOU ARE PASSIONATE ABOUT: Cutting hair, cooking beautiful family.

and

YOUR IDEAL SUNDAY

This would have to be at my beach house in Carrickalinga, starting the day walking the dog, Baxter, along the beach to the coffee shop at Normanville, ideally with the family. Returning home and prepping an Osso Bucco to cook slowly through the arvo then off to the wineries at Maclaren Vale for tastings, then back home for dinner and a movie. Family+food+wine=perfect Sunday!

BUCKET LIST:

• Have 100,000 hairdressers using the DAre CHisel . • To teach in all seven continents of the world- 4 down 3 to go. • Play the old golf course at St Andrews with my golf handicap sitting in single figures. • Visit at least 5, 3 star Michelin restaurants. • Attend a soccer World Cup. • Drive Route 66 in an American muscle car.

CRAZIEST THING THAT’S HAPPENED IN THE SALON.

I had a car crash through the front window. This poor woman put her foot on the accelerator instead of the brake, scared the crap out of everyone. Good PR on the evening news though.

SOMETHING WE DON’T KNOW ABOUT YOU

I’m a great cook and handyman, I love my tools!

MOTTO OR SIGNATURE LIFE PHILOSOPHY.

Dare. Change is just a matter of seeing things differently.

WHAT IS YOUR GREATEST FEAR?

Being alone. Being without family, losing my family.

WHAT MAKES YOU LAUGH?

My family, my staff and me. You have to be able to laugh at yourself. Life is too short to be too serious.

BEST PIECE OF ADVICE YOU’VE EVER RECEIVED.

Once I decided to embark on Hairdressing, I was advised to find a hairdressing apprenticeship and not enrol into a full-time course. The rest is history……

Hair Biz Year 11 Issue 4

IND US TRY NEWS

ELEVEN STYLES FOR LIFE The fifth annual Style For Life Day, a collaboration between Eleven Australia and Hagar in support of the fight to end slavery and human trafficking, is on again 30th July. An Australia-wide event, Style For Life Day is when participating hair salons across the country open their doors on the last Sunday in July to cut, style, trim and remedy as many customers as they can possibly sit in their chairs with 100 percent of proceeds donated to not-for-profit organisation Hagar - who works to restore the lives of women and children survivors of slavery, human trafficking, and domestic violence in Cambodia, Afghanistan and Vietnam. This year, Style for Life Day is being held on World Day against Trafficking Persons, Sunday 30 July. In addition, ELEVEN Australia will also be donating $1 from the sales of its limited-edition Miracle Hair Treatment sold during June and July to Style for Life Day funds. To find out more about Hagar and ELEVEN Australia and a list of participating salons, visit www.hagar.org.au and elevenaustralia.com/styleforlife

KEUNE ANNOUNCES ARTSERIES WINNERS

Hair: Andy Heasman, RUSH Hair | Photography: John Rawson Make up: Kristina Vidic | Stylist: Bernard Connolly

Keune Haircosmetics excitedly announce the winners of their prestigious biannual photographic competition, The Artseries Trophy 2017. Entrants from across Australia and New Zealand were challenged to prove themselves as one of the industry’s finest hairdressers presenting a professional quality, female photographic image worthy of the front cover of a high fashion magazine. All images took inspiration from Keune’s 2017 Nocturnal Reflection collection, about the inner darkness hidden within ourselves and facing these fears head on. Categories included Senior and Apprentice and Judges Choice Award. The winners announced 9th June at their Day with Keune event, were: Senior Award Winner: Joanne Banks – HairArt WA Apprentice Award Winner: Lauren Govier – Gentles Hairdressers SA Judges Choice Award: Anthony Bayer – Anthony Bayer Hair NZ www.keune.com/anz

FRANCK PROVOST PARIS SHINES AT 70TH CANNES FILM FESTIVAL Luxury and glamour are at the heart and soul of Franck Provost, and nowhere does this shine brighter than at the Cannes Film Festival, where for more than 20 years the Franck Provost Paris team have been tending the tresses of global cinema stars. This year, the outstanding hair trend was relaxed glamour, from long tousled waves to dishevelled upstyles. Some of the beauties hanging at team Franck Provost included Cannes royalty Juliette Binoche, Jane Campion, Isabelle Huppert, Nastassja Kinski and Virginie Ledoyen, actresses Kate Gorney, Rose Bertram and Gianna Simone and uber models Daphne Groeneveld and Daria Strokous.

SPELLBOUND Created to unite thousands of industry professionals, Matrix Playground inspires each guest to ignite their inner artist by exploring endless styling and creative possibilities. Presented by the Australian Design Team and leading industry Guest Artists, this year’s impressive line-up included Matrix Creative Director Uros Mikic (Kinky Curly Straight, SA), expert colourist Steve Corthine (Stevie English, NSW), Kobi Bokshish (Intershape Hairdressing, NSW), Mat Johnson (MJ By Matt Johnson, SA), Adam Ciaccia (Axis Hairdressing, ACT) and Andrea de Gaud, the mega-star of long-hair work. Matrix is renowned for creating high-energy industry tours and this year’s Playground event was no exception. The Matrix Design Team unveiled the captivating Color Melting technique that creates a seamless transition between two or more colours. On stage, colours collided and the resulting looks reflected different colours at every turn… from pearl to iridescent pink, blue to green, the kaleidoscopic effect was spellbinding. www.matrixprofessional.com.au

COMFORTEL PRESENTS NEW SALON INTERIOR COLLECTIONS If you’re looking for some inspiration on how to achieve the idea aesthetic in your salon, Comfortel are here to help you. Debuting at Hair Expo 2017, the salon furniture and equipment company has created six new design collections this year: Natural Scandi, Urban Jungle, Workshop, Metallic Blush, Luxe Plush and Brass Minimalist, each unique and equally aspirational showcases. Along with their previous salon furniture collections including the popular Designer, Modern Noir & Heavy Metal, the brand also outlines how to create the looks, with the perfect salon furniture that will allow it to come to life. This means you can choose the whole look, or take elements from the collections to enhance your existing salon space. To get more inspiration on creating your ideal salon space, go to www. comfortel.com.au

WENONA SCHOOL STUDENTS LOB OFF LOCKS FOR CHARITY 42 Wenona School students cut off their long, shiny ponytails at the school’s third annual ponytail donation event, held at the Independent Theatre North Sydney. 173 ponytails were collected from the mass chop-a-thon made possible by event partner Sustainable Salons Australia (SSA), who will now redirect the ponytails to charitable organisations such as Variety The Children’s Charity that fund wigs for Australian children and adults suffering from cancer or alopecia. The 2017 event was spear-headed by final year Wenona students Charlotte Doughty and Xanthe Muston, who took on the project from 2016 graduate and event founder Miranda Ilchef, who started the event in 2015 after watching her Aunt lose her hair following breast cancer treatment. Hairdressing teachers from TAFE NSW Ultimo and North Sydney along with SSA’s Creative Ambassador Shaun McGrath volunteered to expertly make the big chops, to ensure each ponytail met donation standards. In 2016, SSA collected more than 10,000 ponytails via its salon member network and the Wenona students. www.sustainablesalons.com.au www.wenona.nsw.edu.au Hair Biz Year 11 Issue 4

MANDOE DIGITAL SIGNAGE WOWS AT EXPO

Mandoe Media are Australia’s leading supplier of digital signage displays for hair and beauty salons across Australia. Hair Expo attendees were wowed with their Instant Digital Signage product, an all-inclusive solution that allows salon owners to attract, engage and educate customers through rich video and image content on a beautiful premium display screen, replacing conventional shop-front posters and stickers. Displays are easily updated at the touch of a button through their online platform, allowing you to promote your products, services, specials and even grow your social media presence by syncing your screen live to your Instagram feed. With various size options to choose from, it’s a very affordable way to grow your business, with inclusions such as 24x7 support, graphic design setup and support plus full installation and mounting to suit any shop-front. Want to know more? Contact Piam on 0407 485 466 to learn how your salon can stand out and grow. www.mandoemedia.com

HOODEWEPT NATURAL FIBRE CLOTHING FOR CREATIVE PROFESSIONALS

ROBERT LOBETTA APPOINTED CREATIVE VISIONARY AT SEBASTIAN PROFESSIONAL Robert Lobetta has been appointed Creative Visionary of Sebastian Professional, a brand of Coty Professional Beauty. In his new role, Lobetta will oversee the brand’s creative vision and be responsible for seeking out and mentoring young hairdressing talents to collaborate with the brand. After a 10-year hiatus pursuing creative passions and sourcing inspiration, Robert Lobetta makes a return to the brand which he once led as Creative Director. Lobetta dedicated over 20 years of his career to Sebastian Professional, leaving an indelible legacy that includes iconic products and imagery. Of this renewed partnership Lobetta commented, “I may have left the building, but my heart never left Sebastian.” www.sebastianprofessional.com

WELLA PROFESSIONALS ANNOUNCES GLOBAL BRAND AMBASSADOR SOPHIE TURNER

Continuing to forge the path of creative innovation, Coty Professional announces worldwide star, actress Sophie Turner, as Global Brand Ambassador for Wella Professionals. Honouring the brand’s history of over 135 years of hair passion, the new partnership with Turner aims to inspire beauty enthusiasts and hair stylists to discover their true colour through the power of transformation. With 4.9 million followers on Instagram (and counting), Sophie Turner is the perfect muse for Wella Professionals’ creative vision. The actress consistently pushes style boundaries, making fearless and bold hair colour transformations. She inspires not only her fans, but the larger community of beauty professionals. In her first activity to kick off the partnership, Turner will appear in the brand’s Global summer fall campaigns. Turner will also bring Wella Professionals’ signature styles to life via the red carpet and has already worn looks featuring EIMI products at several appearances in early 2017. www.wella.com/professional

KITOMBA ANNOUNCES NEW CEO Hoodewept is a premium fashion label designed and produced in Australia, presenting directional, monochromatic, fashion-forward pieces for men and women working within the luxury hair and beauty industries. The range uses high quality materials including bamboo, knitted linen, organic cotton, recycle leathers and ethically sourced wools and animal fibres to create an effortless, layered aesthetic with a focus on fit, functionality, individuality and silhouette. www.hoodewept.com

Hair Biz Year 11 Issue 4

Kitomba has appointed co-founder Al Quinn as the company’s new Chief Executive Officer. Quinn succeeds founding CEO Tom Murphy who has departed after 15 years at the helm. During this time, Kitomba has become a leading software company in the hair and beauty industry with an exciting future focused on continued local and international growth. Quinn has played a key part in Kitomba’s extraordinary growth, having worked across every area of the business. This have given him a thorough understanding of the company and a strong appreciation of its thousands of customers across New Zealand, Australia and the UK. www.kitomba.com/au/

TONI & GUY LAUNCH PINK SCISSOR PROGRAM

There’s no denying the confidence boost of a ‘good hair’ day - yet while we may not appreciate it on a daily basis, it’s easy to imagine how difficult it would be to lose your hair. Toni & Guy are launching a one-of-a-kind initiative to support clients through the emotional process of hair loss associated with cancer treatment. The Pink Scissor Program provides clients with specialised support and hairdressing services to help them transition through hair loss with dignity and compassion, ultimately helping them maintain a healthy body image throughout this challenging period. Specially trained and experienced hair stylists known as ‘Pink Scissor Specialists’ will provide a range of complimentary services to clients who go through the Pink Scissor Program. These will include a complimentary consultation to help minimise frustration and anxiety associated with hair loss, then a complimentary cut or shave, depending on the client’s needs, free wig adjustments if required and finally a complimentary consultation during the hair regrowth stage and 20% off their first haircuts afterwards. www.toniandguy.com.au

REDKEN CELEBRATES 10 YEARS AS THE OFFICIAL HAIR PARTNER OF MBFW AUSTRALIA Reinforcing its intrinsic link to fashion, iconic hair brand Redken 5th Avenue NYC has aligned itself with Australian fashion as the Official Hair Partner of Mercedes-Benz Fashion Week Australia 2017 for its tenth epic year. Redken has partnered with leading Australian fashion houses including Akira, Dion Lee, Christopher Esber, Ginger & Smart, Michael Lo Sordo and Strateas.Carlucci for this year’s highly anticipated Resort ’18 Collections schedule. Australia’s most visionary stylists - John Pulitano (Headcase Hair, NSW), Philip Barwick (Muse Hair, NSW), Richard Kavanagh (Session Stylist Of The Year 2016), Dmitri Papas (Papas + Pace, QLD, Australian Hairdresser Of The Year 2015), Justin Pace (Papas + Pace, QLD), Marie Cain (Head Studio, WA), Ben Martin (Salon XVI, VIC), and Paloma Rose Garcia (Oscar Oscar Paddington, NSW) will be leading the Redken Backstage Session Styling team as Redken Hair Directors to create the looks that will ignite the most coveted hair trends for the new season. www.redken.com.au

SUSTAINABLE SALONS AUSTRALIA NOW MAKING SALON WASTE HISTORY IN SA Sustainable Salons Australia has officially launched its comprehensive resource recovery program in South Australia, with Kinky Curly Straight and Lush Hair proudly inducted yesterday as the first salon members in the new territory. South Australia is the fifth state/territory to have access to this growing platform, following the program’s 2015 establishment in NSW and ACT, and subsequent launches in VIC and QLD last year. SSA specialises in collecting up to 95% of the salon waste bin and redirecting all material for reuse, recycling and repurposing solutions, while rewarding each salon’s recycling efforts with useful items and savings for their business. All the proceeds from recycling are donated to OzHarvest, a charitable organisation dedicated to feeding the most vulnerable in our community. www.sustainablesalons.com.au

TREVOR SORBIE RETURNS TO THE SALON INTERNATIONAL STAGE

He’s quite simply a legend and this year, Trevor Sorbie will return to the Live stage at Salon International to inspire, educate and demonstrate precisely why he’s been at the top his game since he started in the industry in 1964. In what promises to be a spectacular show, Trevor will present alongside his art team in his first full Salon International live show in 15 years. Salon International is the show to be at to see iconic hairdressing names and experience the big show experience, whilst immersing yourself in all things industry for a whole weekend. The Trevor Sorbie show will take place at 10:30am on Sunday 15 October at Salon International www.salonexhibitions.co.uk

Hair Biz Year 11 Issue 4

COVER STORY

A WORLD FIRST! Introducing the World’s First Argan Lithium Battery Cordless Hair Straightener by Silk Oil of Morocco. A slimline, powerful and portable styling tool that delivers salon quality results on-thego! Perfect for salons and clients. Designed specifically to travel with you wherever you go to ensure your clients are always looking and feeling their best! You can whip out this amazing touch-up tool while travelling in a taxi on your way to a meeting or after the gym to remove those pony-tail kinks or in the rest rooms during a night out! The compact design fits easily into your hand bag and the small plates enable closer to root smoothing and lifting. The Ionic, Infrared, Argan Keratin Rose Gold Plates, Titanium Ceramic Technology and Advanced Tri-Zone Heating Element offers superior heat conductivity and maximum efficiency leaving hair quickly styled, nourished and silky smooth. This versatile tool can be used to both straighten and curl - the best of both worlds in your handbag!

PRODUCT FEATURES

- Worlds 1st Lithium Battery Cordless Hair Straightener - Ionic, Infrared, Argan Keratin Rose Gold Plates  - Titanium Ceramic Technology offers superior heat conductivity - Advanced Tri-Zone Heating Element - 11 Adjustable Digital Heat Settings (100-200°c) with LCD interface - Heats up in minutes - Up to 50 minutes run time (depending on temperature used) - Rechargeable Battery - Docking pod to neatly store straightener whilst charging - Portable, light-weight design perfect for travel - Cordless - use wherever, whenever - no tangled wires - no need for electricity - Dual voltage - worldwide usage! - 12 Month Warranty with unique authentication number  - Styles hair quickly and efficiently - Leaves hair nourished, soft and silky smooth - Salon quality results on-the-go! - Perfect ‘touch-up’ tool when you are out and about! - Slimline compact design that is easy to hold, use and store in handbag - Small plates enable closer root smoothing and lifting - Versatile design - can be used to straighten or curl - Round edge plates provides amazing curls, waves and flicks - Great for all hair types and lengths - especially short hair! - Heat-proof pouch for travel ease and to protect

Hair Biz Year 11 Issue 4

surfaces during usage - Available in 2 stylish colours

INCLUDED IN THIS PACK IS

The Silk Argan Cordless Straightener, Silk Docking Pod, Heat-proof Silk travel pouch, instruction manual and a 60ml Argan Hair and Skin Treament. The Silk Oil of Morocco Argan hair & skin treatment is the No.1 best selling silk hair care product internationally! Silk Oil of Morocco’s Argan Hair & Skin Treatment delivers instant shine, gloss and moisture creating a luxurious soft, smooth silky finish. Formulated with a high concentration of Cold Pressed Certified Organic Argan Oil which is rich in vitamins, antioxidants, omega-6 and omega-9 essential fatty acids. This precious nongreasy and ultra-light serum infused with a divine passionfruit fragrance is easily absorbed, leaving your hair and skin looking smooth, healthy and nurtured. This versatile product helps protect hair against damage caused by heating and styling tools and reduces blow-drying time significantly when applied to towel dried hair. Silk Oil of Morocco has also teamed up with Afterpay so you can now get all of your amazing haircare, skincare and make up including the new cordless straightener and pay it off with four

payments over 8 weeks! If you are thinking of becoming a professional rep you can even afterpay your entire kit! For further information on becoming a Silk Oil of Morocco partner salon, professional rep or if you require information on how Silk can assist your apprentices get started with some amazing products contact Silk now online. Launch Date: September 2017 The new Silk Argan Cordless Straightener is only available for Pre-Order online www.silkoilofmorocco.com Pre order sales have already been released at a special reduced Trade Price which is ONLY available until July 20th Please call 1300 410 909 to place your pre orders or email trade@silkoilofmorocco.com.au

THE HIGHEST OF QUALITY. SLAVIC REMI LUXURY HAIR EXTENSIONS. Longest lasting extensions on the market

NO NASTY SILICONE COATINGS

EACH SET OF EXTENSIONS CREATED FROM ONE HEALTHY VIRGIN PONYTAIL

ALL CUTICLES REMAIN IN ONE DIRECTION FOR REDUCED TANGLING HAIR CAN BE CURLED, TONED, AND DYED LIKE YOUR OWN HAIR

MULTI DIMENSIONAL TONE

FULL AND THICK NATURAL LOOKING ENDS

INDULGE YOURSELF. VISIT OUR WEBSITE

manhattancouture.com.au

AHIA 2017 Salon Director Owner of the Year AHIA 2017 Best In Salon Training AHIA 2017 QLD Salon Business of the Year Brodie-lee Stubbins

ROKSTAR It’s been one incredible year for this creative powerhouse from Brisbane’s West End! Not only is Rokstar our AHIA QLD Salon Business of the Year, Chief Rokstar Brodie-lee Stubbins, also collected Best In Salon Training and Salon Director/Owner of the Year. Well, of course she did!

But before we talk about why Rokstar was named QLD Salon Business of the Year, in her own words, let’s talk about the reasons Brodie thinks it shouldn’t. It’s not because of exceptional business growth, customer retention and rebooking rates, or because of knock-out colour and retail sales numbers. It’s also not due to winning awards, ambassadorships and industry platform work. Of course, while these things are fundamentally part of who they are and what they do, they are very much only part of the Rokstar story. Their real reason for being and the reason they believe they are worthy of being named QLD Salon Business of the Year is because of how they are shaking things up and changing the status quo of the hairdressing industry. And that’s no mean feat! In order for anything to have strength, it needs to have solid foundations and in the case of a salon, that means that your team must be the 26

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rock on which everything else is supported. These Rokstars are 100% Gen-Y so one of Brodie’s key focuses as a salon owner is ensuring that she creates a meaningful workplace for them and engages them in ways they respond to.

They are team-oriented with a ‘bigger picture’ mentality. They are health conscious, socially and environmentally conscious, liberal, compassionate, confident and results driven and they live very much in the here and now they need it all now!

Understanding what makes Generation-Y tick is a vital part of Rokstar’s or indeed any modern salon’s success story. Gen-Y believes that the success of a business should be measured by more than just profit. What flicks their switch is being motivated, engaged and excited by their career. It’s about personal fulfilment.

As Brodie says, ‘there are three times more Gen-Y’ers in the workplace than any other demographic, so the future of our industry is quite literally in their hands. Having happy and motivated team members means having them successful in all areas of their lives and not just in the salon. We believe that a salon

2017 AHIA In salon Training Rokstar sponsored by Brisbane School of Hairdressing

2017 AHIA State Salon of the Year QLD Rokstar sponsored by Wella Professionals

2017 AHIA Salon Director Owner of the Year Brodie Lee Stubbins sponsored by Goldwell acecpted on her behalf

which demonstrates excellence is a salon which is switched on to this truth and is working with it and not against it’.

be valued for its own sake - learn because you love learning, learn to expand your mind, learn as a form of

What Brodie set out to do when she launched Rokstar was to create a totally modern workplace, where work/life balance was paramount and where every team member contributed to and delighted in their combined achievements. They have happy clients, superb sales figures, rebooking rates through the roof, amazing training, awards and industry recognition, but most importantly they have a fulfilling workplace, and for Rokstar that’s the greatest measure of their success.

“While we all agree that as a hairdresser, you need to receive training to learn new skills, we are really behind the idea of embracing the sheer love of learning. Education can be a journey not just a destination and we want all of our salon team to get on that ride and enjoy the journey!”

To achieve such success and, more specifically, to achieve it through the efforts of other people takes a special skill and a strong focus on training. In Brodie’s eyes, there are two viewpoints on the purpose of education – one that it serves a practical purpose, which is to prepare you for work, allow you to earn a living and ultimately progress your career. Secondly there is the perspective that education should

Now, we know that the extraordinary Ms Stubbins is one uber-talented Stylist and the reigning Queen of Braids, but what is it that makes her such a successful leader?

for them to cry on, a manager, mentor and friend all rolled into one”. “To keep my team motivated, engaged and excited by their career, I need to look at what switches them on and makes them buzz. I am determined to create as much opportunity for personal growth as I possibly can for the team which, in turn fuels growth for the salon as a whole. My wish is for Rokstar to be a successful, nationally recognized brand which changes the status quo of the hairdressing industry, retaining well paid, engaged Gen Y staff who enjoy an unparalleled life/work balance”. And that, ladies and gents, is how it’s done.

Says Brodie, “On paper, my role is the day-today running of the salon, making sure staff are super-happy (and paid!), liaising with clients, organizing columns, ordering product and ensuring we run a profitable business. However, there is much more to me than that. To my team I am a sounding board, a motivator, an advisor, a listener to their worries, a shoulder Hair Biz Year 11 Issue 4

AHIA 2017 Customer Care AHIA 2017 Salon Team of the Year

ELYSIUM

HAIR BRISBANE

2017 AHIA Salon Team Elysium Hair Brisbane sponsored by L’Oreal Professional

At Elysium, business is all about making people look their best and feel better than they have ever felt before; their team’s objective to make a positive, lasting connection with every guest. A multiaward-winning salon focused on delivering exceptional customer care in an organised and consistent way, this focus has seen them make several visits to the winner’s podium again this year, as our 2017 AHIA Salon Team of the Year and Customer Care winners. Elysium lives and breathes client service with comprehensive practices, policies and procedures for everything they do which are refreshed, improved and updated regularly. This ensures consistent, faultless service across the entire business and forms an important part of their induction/onboarding, individual coaching and regular salon training. This team is more than a collection of great stylists; they’ve taken teamwork to another level with their ‘Shine brighter, perform better, live a more rewarding life’ philosophy. Co-Owners, Kate and Oscar Henderson have worked hard on creating attracting career paths options which encourage great staff to remain with the business helping the salon to grow, create a sense of achievement to keep staff motivated and excited and also reward team members for doing the right thing and meeting the performance levels required. Through the team’s shared culture, vision, pillars of support and strong leadership, staff contribute to decision-making, analysis, planning and implementation of changes 28

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to salon services, training, recruitment, procedures, incentives and targets/goals.

enjoy the experience ahead without having to worry about cost.

One of the first salons to receive gold accreditation from the Australian Hairdressing Council in 2011, they are proud to have maintained this accreditation now for over six years. With mystery shopping a core aspect of this certification, Elysium have been officially mystery shopped three times in the last 12 months with the most recent commentary giving them a completely faultless report. This is mirrored by their outstanding online reviews which have consistently rated them at 4.8 or 4.9 out of 5.

While your colour is processing, you’ll choose something delicious from the refreshment menu which includes everything from Nespresso coffee to Corona and Moscato. And try saying no to their Elysium-branded cupcakes, mouthwatering cookies, or even fruit and nut mix for a healthier option. You’ll even find gluten-free options available.

As a guest of Elysium Hair, you’ll be greeted by one of their dedicated receptionists and offered a welcome tea (hot in winter and iced in summer). You’ll be seated in their comfortable welcome area where you can check out client photos on the fun polaroid photo wall or learn more about your stylists on their Meet the Team board. but you won’t have to long to wait- you’ll be attended to within 10 minutes of your appointment time- every time! You’ll be able to ‘try on’ a new look or a colour change using computerised consultation software before committing to any changes or get inspiration from a plethora of images on their iPads or flick through their extensive collection of magazines. Your hair care questionnaire will ensure that every hair need, want and concern has been addressed, including face shape, skin tone, eye colour and hair and scalp prescription. Of course, you’ll be quoted before any service begins so you can relax and

Use the free wifi to browse the internet or catch up on a TV program without having to worry about your phone battery life- that will be plugged in to one of each station’s power points or charging stations. If you prefer, just chill out listening to one of the customised playlists via the wireless music system. Seriously…. why would you want to leave? Before you head out to show off your new ‘do’ to the world, you’ll swing by their make-up bar for a quick complimentary touch up, then smile for a glamorous selfie with their fun instaframe photo prop and flattering halo lighting to make all your friends completely jealous. You won’t even need to stop by the front desk to pay or even rebook as that will have all been done wirelessly from your salon chair before you even reached for your handbag. Brilliant!

SCISSORS

FOR THE SERIOUS

“When worldwide customers demand absolute perfection in their tools, we provide the service they need”

15/42 New Street, Ringwood VIC 3134

P: 03 9879 5049 | E: info@exedges.com | W: www.exedges.com

WOOHOO

AHIA 2017 Best Salon Marketing

AHIA best Marketing Woohoo sponsored by Schwrazkopf Professional

Woohoo is more than a name, it’s an exclamation of joy! ...But Who is Woohoo?

2017 AHIA Best Salon Marketing Award winners, Brett and Kirstie Stafford, describe their business Woohoo as a community of happy people. Friendly, warm, genuine & approachable, this exceptional team is committed to delivering consistent, personalised hairdressing and fantastic customer service, to each client, every time they visit. This business has gone from strength to strength, consistently and determinedly growing and building a devoted tribe of both clients and team members, year upon year. Celebrating 20 successful years, Woohoo Charlestown, now over 380 m2, boasts 28 work stations and 6 basins, looking after 300 clients each week. On the very day that their Charlestown salon chalked up 20 years in business, Brett and Kirstie opened their Kotara salon; a 180 m2 salon space with 13 work stations and 4 basins, with 8 staff caring for 100 clients per week. Online reviews consistently rate the Woohoo experience as super-friendly and highly professional with stylists who ‘really know their stuff’. Is there any better feedback for a salon owner to hear? Little touches like ‘divine’ coffee and free wifi are a big hit, as is the smooth organisation, even on the busiest of days and the fun salon vibe.

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Woohoo’s marketing objective is not merely to attract clients; it aims to build relationships by starting conversations that engage, educate and entertain. Interestingly, when others have reduced marketing spend when times are tough, Woohoo believe in not retreating from the market but instead being creative in their approach to client communication. As a result, they have enjoyed new client growth, high levels of customer satisfaction, improved client retention and ever-growing brand loyalty. Demonstrating their marketing smarts, this crew are so in tune with their ideal target client that they’ve given her a name- Belinda. Belinda is a female, who prefers the finer things in life. She dedicates a large portion of her disposable income to beauty and lifestyle purchases and is motivated by looking good and feeling great. She’s a stylish gal who, when she finds what she wants, spreads the word to family and friends making her a vital source of new referrals and a valuable addition to the Woohoo clientele. This clear understanding of who they are speaking to and serving, ensures

marketing efforts are well targeted and their salon hits the mark, every time. But consistency of this standard doesn’t happen by accident. With a team of 20 staff, Brett and Kirstie hire for attitude and skill, selecting people capable of accepting responsibility and who aren’t afraid to express their individuality. Honesty, integrity and high ethical practices are non-negotiable and a key contributor to their remarkable team spirit, which the Stafford’s believe is the ultimate source of their company’s strength. Once they’ve selected the best, their commitment is to treat their people the way they want their clients to be treated, ensuring guests always feel beautiful, fashionable and well cared for. Their documented “Serve it up” client service philosophy plans exactly how the team will meet client expectations and which unique and interesting things they can do to create special hair memories for their guests. All of these factors combine to deliver an outstanding client experience. Congratulations Woohoo!

Photography: Elsa Jean Venue : KU DE TA Perth Hair : Renee Rundell, Naomie Mills Bryers -Shelley Makeup: Simone Lee Fashion Advocate models : LARISSA COX and SHAE CAMISA Fashion : aeâ&#x20AC;&#x2122;lkemi

For further information call 03 9326 8844 www.activance.com.au

CHANGE IS COMING...

HAIR BIZ Forum

...WATCH THIS SPACE

AN ENCHANTING DISCOVERY

(left to right back row) Jessi, Keelan, Chantel, Jess, Gemma, Anna (front) Darv

Tristram Salon is a delightfully unusual discovery. Tucked into a busy side street off fashionable James Street, Fortitude Valley, this enchanting and cleverly run business is just full of surprises. To set the scene, the local area is characterised by a rich tapestry of new and old buildings, vibrant streets and lanes and diverse cultures that make it a unique and popular place to live, work or just hang out. Tristram Salon fits perfectly into this setting, offering a unique experience with five talented independent senior stylists coordinated by whiz salon manager, Jessi, each of whom aim to wow clients with the most relaxing and rejuvenating experience possible. Online reviews consistently show that clients love the relaxed vibe and feel completely refreshed after their little dose of magic from this talented team. It’s the little things that count and Tristram doesn’t disappoint, indulging clients with their 34

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choice of craft beer, wine, champagne or spirits, as well as a delicious array of quality coffee, herbal teas and yummy treats. But what is most unusual about Tristram is their wonderfully flexible business model. Answering the call for greater flexibility and lifestyle with more freedom, the Tristram team are all independent contractors working together in a modern, fashionable common space. Many have tried implementing a contractor structure but few have managed to achieve the harmony and cohesiveness this crew boast, so we knew they were on to something special. Hair Biz Editor, Kym Krey caught up with owner Darv Di Pietro to discover his magic formula.

DARV, TELL US A LITTLE ABOUT YOUR CAREER BEFORE TAKING ON TRISTRAM SALON?

I began my career in hairdressing with the iconic Stelios Papas salons in 2000, and this is where my passion for the industry was ignited. In 2002, I started at Fadi’s Hair, and it was here that I won the QLD L’Oréal Colour Trophy in 2004, followed by I.H.S awards for cutting and styling. In 2005, I started at Vanilla salon at Newstead, and then moved on to city salon Pia Lane in 2008. During these years I realised how important it was to be surrounded by likeminded hairdressers with high standards as it influences the hairdresser you become. Things really changed when I started at Tristram in 2010 as a contractor: I then became the owner in 2015.

WAS BUSINESS OWNERSHIP ALWAYS A GOAL FOR YOU?

I became a hairdresser by mistake! I forgot to hand in my work experience forms at school and they chose hairdressing for me. Hairdressing opened up a doorway to a world of cool people, clothes, music, and a way of life I had never experienced. Early in my career, the thought of salon ownership did not interest me; however, this changed one day when I was given a book by Anthony Robbins called “Awaken the Giant Within”. As I became interested in personal development, I learned that you must step outside your comfort zone and set goals to become the person you want to be. My parents had always been hardworking self-employed business people, so what better way to do this than having my own business doing what I love?

DOES THE DAILY REALITY OF OWNERSHIP MATCH YOUR EXPECTATIONS?

I knew owning a business was going to be a challenge, but I had no idea what I was in for. I jumped in the deep end, without a clue. I’ve realised now that it was the best thing that has happened to me. The reality of ownership is really tough, but if you keep working on personal and business growth, what you put in is what you get out!

YOU ARE CONSTANTLY COMPLIMENTED ON YOUR RELAXING ENVIRONMENT IN CLIENT REVIEWS. TELL US HOW YOU APPROACH/ACHIEVE THIS.

In my opinion, what makes a relaxing environment is all about knowing your clients’ needs and wants, whatever they may be. Delivering the benefits they are looking for and offering an experience is so important ..... consistently! Also, we are all very down to earth.

WHILST MORE SALONS NOW USE A CONTRACTOR-ONLY MODEL, YOU’VE APPROACHED THIS A LITTLE DIFFERENTLY. TELL US MORE ABOUT YOUR STRUCTURE & HOW THE ARRANGEMENT WORKS.

So basically, the salon operates like any other premium salon with a great culture. Our vision is to deliver great hair, and everyone is on the same page. The difference is that I allow my staff to take 50% of what they turn over in the salon at end of the week, and I operate the same way. The other 50% goes back to the business as an entity to purchase stock, pay for overheads and for marketing. I believe in a flat structure, there is no hierarchy here. Each of us has the same level of commitment to a strong team, and we all contribute our 50% to the running costs of the salon, including me. Each of our stylists owns their own businesses, but it’s not a rent a chair. Each of us has committed to a minimum of 30 hours a week, and we have all committed to charging the same prices. The salon provides a full portfolio of Wella colour and retail for the team to use and supply to their

clients. The main thing is we all work together as a team. The salon also employs a salon coordinator to oversee client comfort and care and manage suppliers and social media. Having control over their own appointments means each stylist can build the lifestyle they choose, working their own hours. I find happy stylists increase productivity; they can earn as much as they want and they love the flexibility.

WHAT GAVE YOU THE IDEA TO STRUCTURE YOUR BUSINESS IN THIS WAY?

It took some time to tweak existing models to get it right. The driving force has really been growing happy hairdressers and increasing productivity. Giving them the ability to earn more and have quality of life. The old model of an authoritative boss is dead and money is a dead motivator. Lifestyle is key. This model hasn’t worked for every team member and we have had to release those team members in the past who don’t fit our culture. I also know of salons who have attempted to wring money from team members by overcharging them for stock or not supporting them on the floor. The relationship requires a simple structure but also trust.

HOW DO YOU ACHIEVE SUCH HIGH STANDARDS AND COMMITMENT FROM SELFEMPLOYED STAFF?

Each team member chooses their hours, sets their own financial targets and submits an invoice each week, this is true, but in reality, we work on the floor every day as a team. I do spend a lot of moments throughout each day coaching the team to ensure they rise to our standards of customer service, just as any premium salon would do.

WHAT DO YOU DO TO ENSURE YOUR STAFF REMAIN FRESH AND MOTIVATED? The contractor model keeps the team motivated. If they don’t take care of clients, rebook and have passion, they won’t survive. I don’t believe in hiring superstar stylists and I don’t believe I can motivate anyone. Of course, our suppliers help to inspire us with the latest trends, but true motivation comes from within.

FROM A CLIENT’S PERSPECTIVE, WHAT DO YOU THINK MAKES YOU DIFFERENT OR UNIQUE TO OTHER SALONS? While our clients are not aware of our business structure, they are aware of how relaxed and happy the team is, and how consistent their experiences are. From the coffee to the colour, consistency is key.

AND WHAT IS ON THE RADAR FOR YOU AND TRISTAM SALON IN THE COMING YEARS?

I am constantly on the lookout on how to improve, and I am not taking anything for granted. Profitability is really important. I want this business to continue to provide the latest looks, offer a premium service to clients, and also create a happy home for stylists. Photographer Salon Shots: Daniel Sangermani Photographer Hair Shots: Elle-May Leckenby Hair Biz Year 11 Issue 4

Pete Walstab, General Manager/Partner

The Excellent Edges company began 29 years ago in 1988 and was based upon the premise of creating high end, top quality Australian made tools for hairdressers. Having the whole manufacturing process performed in-house, meant that research and development was strong and changes were able to be implemented quickly, so in turn this innovative company could provide the industry what they wanted and when they wanted it.

As time went on, new technologies arose and different manufacturing techniques were implemented to move with the rapidly changing fast paced hairdressing industry and continually improve on the range of products. Excellent Edges is now one of the largest manufacturers of hairdressing scissors in Australia having grown both nationally and internationally, supplying to over 20 counties. The extensive range offers scissors to suit all 36

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types of budgets as there is a strong belief that it is important to be able to provide quality tools to all levels of the industry. Hair Biz caught up with Pete Walstab, General Manager/Partner to talk about this great Australian brand, known for being synonymous with quality and expert craftsmanship in the world of hairdressing tools.

WHAT MAKES EXCELLENT

EDGES UNIQUE AND GIVES THE COMPANY A POINT OF DIFFERENCE WITH OTHER BRANDS?

Excellent Edges is unique because we have inhouse Bladesmiths here in Australia. This is so beneficial as it means that our servicing and sharpening of tools is second to none, because we understand the scissors. All the components of the scissors from the steel makeup to the blade edges and angles are important. Having

Australia we deliver education in every state whether it be insalon training days, look and learn seminars or hands-on cutting workshops, there is something out there to suit everyone. We also cannot forget about our dedicated team who work tirelessly behind the scenes on a day to day basis to make everything happen. It is to each and every person in our team, that credit is due.

YOU’VE BEEN A GENEROUS SUPPORTER OF THE HOT SHOTS PROGRAM WHICH DEVELOPS OUR INDUSTRY’S RISING STARS. WHY IS THIS AN IMPORTANT INITIATIVE FOR YOU?

this knowledge allows us to maintain the originality and longevity of each scissor. Another point of difference for us as a company is education. We are so passionate about the importance of knowledge of a hairdresser’s most important tool. We work together with salons, our agents and TAFE to provide scissor and cutting education to hairdressers. Excellent Edges have the benefit of having a team of Ambassadors, as well as hairdressers working for our company. To have the unity of these industry individuals, as well as the Bladesmiths who make their tools, creates a perfect platform for education. It allows us to educate on not only how to use the tools and get the best possible result but how to maintain these tools correctly too. On a recent education tour with our European agents and Ambassadors, our Bladesmith Russell Rentmeester performed a live demonstration of a scissor being manufactured from a blade blank into a finished product scissor. This was incorporated as part of an education seminar and it was so inspirational to all hairdressers who attended and we believe it to be one of the only live demonstrations ever performed.

YOU HAVE A HIGHLY EXPERIENCED EDUCATION TEAM. INTRODUCE US TO YOUR CREW.

The Excellent Edges education is delivered by myself, Adam Lee and Ash Burns who collectively bring more than 40 years of industry experience. Having worked in busy, high end salons and barbershops, owned and run our own salons and worked alongside many of the industry greats, the diversity amongst this team is huge. Bringing these educators together and sharing what they all know, allows us to educate on so many levels as they each have different knowledge, experiences and skill sets. The Excellent Edges education is becoming more in-demand as we are leading the way providing not only cutting education but education on what we are all about, scissors. Our workshops run nationally and internationally. Throughout

The Hot Shots initiative is an honour for us to sponsor each year. It is such an amazing platform for young, up and coming artists to showcase their talent and become deservingly recognised for their work in our industry. We love that it is an opportunity for us to support the new generation of hairdressers and to be able to provide them with top quality tools and training which we think is so important.

TELL US ALL ABOUT HOW YOUR NEW FACTORY AND TRAINING ROOM HAS ENHANCED YOUR BUSINESS.

The new factory and office renovation has incorporated a training and education area. We use this as a space for our education seminars, demonstrations and hands-on workshops. We also encourage our customers to come in and try out our tools before they purchase them as we believe this aids in selecting the perfect scissors. It’s an open plan area which provides a great space where you can see right through to the Bladesmiths doing their work. We think this is a great way for hairdressers to understand what goes into making their tools and to see where they are coming from. It has become the perfect addition to our office and broadened what we can offer our customers being the ideal place to hold our events and maybe even a little 30th birthday party next year!?

WE’VE HEARD ALL ABOUT YOUR AMAZING CHANDELIER MADE FROM SCISSORS! TELL US WHAT INSPIRED YOU TO CREATE THAT.

The scissor chandelier certainly is something else!! The inspiration came from hunting through lighting shops, looking for that perfect piece to hang over our display area! We just wanted to create something different, so we made our own chandelier! It is made up of all sorts of different blades. Broken ones, spare ones, old ones, new ones. We lost count how many blades are actually up there! And we kind of hold our breath when anyone stands under it! LOL

“Excellent Edges conducted a training night in our salon with 15 of my team members. To be honest, I was blown away with what we all learnt. It has changed the way we approach our haircutting, so much so that I have now become an Ambassador for the company. Whether you are just starting out or have been in the industry for 20 years, this is a must for you and your team.” Joey Scandizzo “Without a shadow of a doubt, one of the best training sessions I have encountered was having Pete from Excellent Edges in the salon. His knowledge of scissors and technical ability was outstanding and the way he showed which scissor was for which hair cut or technique blew my mind. I watched my staff’s faces as he engaged and taught them how to create great haircuts and how to save time. I’ve not met a more passionate educator in my 20 years of hairdressing, talking about a company he obviously loves. But the best thing was he showed my team how to get the best out of their tools, how to push clients and how to work smarter not harder. Stevie English Hair will only use Excellent Edges scissors from now on.” Stevie English Hair Biz Year 11 Issue 4

BEHIND EVERY SUCCESSFUL HAIRDRESSER...

They’re the names we see in lights almost every month of the year, dominating our headlines with news of their ongoing achievements. A new workshop here, fashion week there and a suite of awards to boot. How on earth do they keep it all together, run a business and manage to find matching socks, you ask? Well… they’ll be the first to tell you that they have a powerful secret weapon. A Super Hero who dots ‘I’s, crosses ‘T’s and keeps the wheels in motion in so many ways. We thought it was about time we shone a spotlight on the support crew behind so many well-known names and introduced you to the ‘wind beneath their wings’. May we introduce the partners behind the names you know so well.

ANTHONY NADER & DAVID SHAW FOR THOSE WHO DON’T KNOW THEM, TELL US A LITTLE ABOUT DAVID David is the business brain behind the creative (that’s me of course) and where would all businesses be without that person who is a wiz on the computer, knows marketing, plays the publicist and is great handling the finances for which our RAW family (team) love him even more, of course!

CAN YOU SHARE WITH US THE STORY ABOUT HOW YOU MET?

It was absolute fate!!!! I had a friend visiting from my hometown and he wanted to go out. I never went out..like never! I also didn’t want to go out as I was meeting my parents for brunch the next morning and wanted an early night. Anyway, before I knew it, I was out and about in Darlinghurst that special Summers night. We went to a bar called The Albury where David & I made eye contact. David then followed us to the Exchange Hotel (also now closed) where he grabbed my hand and let’s just say, here we still are together 22 years later.

WHAT WAS IT THAT CAUGHT YOUR ATTENTION ABOUT EACH OTHER FIRST? 38

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ANTHONY – Now we’re getting right to it,

aren’t we, LOL, and only the third question in!!!! Ok so let’s just say I like a blonde and stocky man and then of course when we met, his Queensland wholesome country upbringing was the key that sealed the deal. Ohh geezzzzzz.. I’m really gushing right now...NEXT! DAVID – It was Anthony’s bleached blonde hair against his dark regrowth and his cheeky smile. He also wore this outfit that I can’t repeat but still to this day, he says, “it was in” so I’ll believe him as I had only been living in Sydney for 5 weeks. All I knew were denim jeans, bloodstone boots and bonds chesty singlets.

ANY FUNNY STORIES ABOUT YOUR EARLY DAYS?

Funny stories... I could go on for days! One funny story is when one of our staff members called in sick. We didn’t recognise the number he called us from so we called it back: it was a Sydney sex club. Another was when we were opening the salon one Saturday morning, one of our hairdressers was sitting on the front step (after a big night on the town) waiting for us to open. As she stood up she raised her middle finger to a man sitting in his Mercedes Benz parked out the front of the salon. I said to her “that’s your first client!” She said that she didn’t recognise him and thought he was trying to pick her up.

Anthony Nader & David Shaw

“I love to watch Anthony work. For him it’s not work. He loves what he does so much and that inspires me.” - David Shaw

WHAT WAS DAVID’S CAREER/ BACKGROUND BEFORE JOINING YOU IN THE SALON BUSINESS?

David comes from a hospitality background. Before we meet he was working in the hotel industry as guest relations at the Sheraton Mirage in Port Douglas and then when he moved to Sydney in 1995, he worked for Qantas as an international flight attendant for 12 years. Leaving that role to join the business was a huge sacrifice financially as that extra pay packet was going to disappear but most of all my shopping trips around the globe with heavy discounts all of a sudden came to a screaming holt.

WHAT’S THE MOST CHALLENGING THING ABOUT WORKING WITH YOUR PARTNER?

Knowing (and sticking to) that when you leave the salon for the day the salon conversations stop and you start chatting about family, friends and fun times and just remember how valuable your partner is and at the end of the day a salon is so tangible whereas a husband (in our books) is for life.

AND THE BEST THING/WHAT DO YOU LOVE MOST ABOUT WORKING TOGETHER? ANTHONY: Besides sneaking into David’s

office and going into his secret stash of Cadburys chocolates, we do have laughs which is important and sure we have our stressed-out times but, you just have to balance everything out at the end of the day.

OH YEAH AND I LOVE THAT DAVID LOOKS OUT FOR ME AND HAS MY BACK WITH EVERYTHING THAT I DO. DAVID: I love to watch Anthony work. For

him it’s not work. He loves what he does so much and that inspires me. To find someone who loves to do what they do (every day if he has to), is so fortunate. I have accepted over the past 22 years that for Anthony hair comes first and everything else after that. Holidays together and quality time spent away from the salon, even if it’s just brunch on Sunday are very important to us as a couple.

WHAT WOULD BE YOUR ADVICE FOR OTHER COUPLES CONSIDERING WORKING TOGETHER?

Work out what your strengths are, make a list and throw your egos out the door as it’s not about who does more work than the other. That’s a recipe for disaster right there. Kiss each other every morning and every night no matter what. Hold hands whenever you can, even if it’s sitting at home on the couch. Try to make each other laugh. Oh, and lastly don’t forget to take time out every week and go out for a nice dinner.

Mary & Adam Alamine

MARY & ADAM ALAMINE MARY, TELL US A LITTLE ABOUT ADAM

Adam is my husband and business partner and a source of energy and motivation for me. He’s a dreamer and believes the sky is the limit and he approaches everything he does with that mentality. Those who know him will also agree that he has a broken filter and pretty much says whatever is on his mind. Although sometimes that’s a problem, especially when I’m asking if I look fat in a dress or whether he likes a particular image in a collection! I still prefer the honest unfiltered responses though.

“With me not being a hairdresser, my skills lie in organizing and developing hairdressers and bringing out the best in our team.” - Adam Alamine CAN YOU SHARE WITH US THE STORY ABOUT HOW YOU MET?

It all started with a game of cards lol! We met at Ultimo TAFE in Sydney and he was actually my first love. I was doing my hairdressing apprenticeship. He was playing cards and he asked me if I knew how to play the game and I did. I joined the guys on the table but somehow ended up just showing them card tricks. Adam was impressed and at the end of it, asked for my number. I said no, but in typical Adam style, he persisted. It was Thursday and I was going in to work after TAFE so Adam insisted that he drive me and I accepted. On the way there he asked me out and wouldn’t stop talking and I

also think he deliberately took the long way to the salon! The rest is history as they say.

ANY FUNNY STORIES ABOUT YOUR EARLY DAYS?

When I first met Adam, he was as far away from the hair scene as you could get and was using any shampoo he could find (as long as it smelled good). When I first tried to talk to him about it he’d say, “Stop talking to me about the cuticles and cubicles!” I eventually converted him and he ended up getting his own ghd mini straightener and his own preferred products instead of just using mine and now he takes longer than me to do his hair!!!

WHAT WAS ADAM’S CAREER/ BACKGROUND BEFORE JOINING YOU IN THE SALON BUSINESS?

When I first met Adam, he was assisting in the management of his family’s restaurant businesses. He has a Bachelor of Business (Property Economics), so before getting involved in the salon/hair industry his career was initially spent in between the real estate and restaurant industries. Now he’s the Managing Director & Marketing Director – the perfect complement to my creative side!

HOW DO YOU DIVIDE YOUR ROLES IN THE BUSINESS?

We are great at recognizing each other’s strengths and utilizing them to their fullest potential. I’m Creative Director of Royals, along with coordinating and educating the team at Royals. I also develop the education program at our Royals Hair Academy.

ADAM:

With me not being a hairdresser, my skills lie in organizing and developing hairdressers and bringing out the best in our team. I’ve systemized the salons and continue cont’d over page

cont’d from page 39

to further systemize the business. I’ve created a salon culture where career paths are customized to individuals and we do not treat our team with a “one size fits all” approach. Just like a restaurant, I emphasize the importance of details (greeting, presentation, speed of delivery, quality service, efficient check out, systemized practices, etc).

WHAT’S THE MOST CHALLENGING THING ABOUT WORKING WITH YOUR PARTNER?

One of the most challenging things is not switching off and continuing the work discussion well into dinner time and beyond. Sometimes Adam wants to discuss performance issues in the business at 8pm when I’m trying to play a rerun of Vampire Diaries or Adam switches on the UFC on Foxtel and I want to talk about my collection and some creative ideas I have swirling in my head.

WHAT DO YOU LOVE MOST ABOUT WORKING TOGETHER? I love the fact that we’ve built everything together and that we’ve watched and helped each other grow. Working together also means we understand each other a lot more as the business is a big part of our life.

WHAT WOULD BE YOUR ADVICE FOR OTHER COUPLES CONSIDERING WORKING TOGETHER?

Clarify your roles and responsibilities and work to your strengths. Two people can’t steer a ship so respect each other’s roles and their respective decisions. If you’re both doing the same role then you’ll clash. Also, learn to switch off and then teach Adam and I how to do it! Lol!

BRAD NGATA & GLENN CHAPLIN BRAD, TELL US A LITTLE ABOUT GLENN

Glenn Chaplin is my partner of 23 years, my soul mate, love of my life and looks after all the business side and much more of Brad Ngata Hair Direction.

“Glenn is my rock and with him beside me I’m good. We have a beautiful life now, one that is complete.” - Brad Ngata CAN YOU SHARE WITH US THE STORY ABOUT HOW YOU MET?

It was the eve of Australia Day and we were 40

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both out and about enjoying ourselves since we had the next day off. In Sydney, there was a late night/early morning club that clubbers end up at because it’s open!!! We met there and have been together ever since. Our eyes met across a crowded dance floor and we shimmied over to each other, so I think it was his dance moves and Glenn’s hair was immaculate so that must have been factored in. LOL!

Brad Ngata & Glenn Chaplan

WHAT WAS IT THAT CAUGHT YOUR ATTENTION EACH OTHER FIRST?

We just fell hard for each other and have so much in common. Glenn took me to Suntory, a very posh, expensive Japanese restaurant in Sydney and I thought it would be cute to dress in a theme. For those who knew me back then, I often wore long skirts and dressed up. When Glenn collected me I had a long skirt and Akira woven top thingy. His expression was a mix of horror and bemusement! When we got to the restaurant, he whispered in the Maitre’D; “Private room, please!”

WHAT WAS GLENN’S CAREER BEFORE JOINING YOU IN THE SALON BUSINESS?

Glenn is from a film marketing background and was the National Marketing Director to Tri/ Star Columbia. Glenn released and marketed Strictly Ballroom, Baz Laurman’s first major film. At the time, no one wanted to know about the film and it was Glenn’s determination that secured major release. Glenn also was nursing a very ill friend and converted to Buddhism. He travelled to India and followed Buddha’s path of enlightenment that took him to places like Mother Theresa’s orphanage and leper colonies. On his return after such a life-changing trip, he decided to leave the hedonistic world of film and give back and took a role at Amnesty international in their marketing department to have a fulfilling job. At this time, my work situation changed literally overnight., I remember calling Glenn, telling him I no longer wanted to work for someone and he said, well, start your own business. So we did! This was before social media and I walked away from a very large clientele from my previous salon to start my own. I knew the clients who wanted to find me, would, and my decision to leave was supported, so I just went for it. As the salon grew, it was apparent to us that Glenn should work in the business and take care of it.

HOW DO YOU DIVIDE YOUR ROLES IN THE BUSINESS?

Our roles are clear: I’m the face of the brand, do the work, create the images and set the standards. Glenn is business: all facets of it,

also the production of all of our shows and seminars. We are a team.

WHAT’S THE MOST CHALLENGING THING ABOUT WORKING WITH YOUR PARTNER?

Working together means 24/7, your life is all rolled into one. When the times are good, life is good; when times are stressful, you have someone who understands and gives you a hug. We worked with a life coach for a couple of years to help us when the life/work/relationship/ staff issues got muddled up and we weren’t happy. This was so valuable and so great to get clear on what Glenn and I wanted- our life got so big we just had to define it again. Tough to do but once we got clear, we transformed our life to what it is now: complete life/work balance.

WHAT DO YOU LOVE MOST ABOUT WORKING TOGETHER?

Our business suffered a major blow when 5 key staff left within a month to work at a rent a chair salon in Sydney. Massive blow. It made things very difficult to manage and if I didn’t have Glenn and the loyal remaining staff and my family and friends, I don’t know what I would have done. I was pretty hurt; pretty done, but I am a survivor and with Glenn with me, we just started over again. You see I can do anything because I have Glenn. He is all that really matters to me. Glenn is my rock and with him beside me I’m good. We have a beautiful life now, one that is complete. We divide our time between the city and mountains where we have a beautiful house and garden- Glenn’s other passion. We are a little older and a lot wiser, taking the time to smell the roses we have grown and enjoy our life that we have worked so hard for, together.

HONOURED BY THE HAIR INDUSTRY TAFE NSW’s Jane Trewin wins international Award of Honour and Hair Expo Hall of Fame 2017.

When TAFE NSW’s Jane Trewin received the prestigious Award of Honour from the International Professional Standards Network for her contribution to the Hairdressing Industry, she didn’t think her year could get much better. How wrong she was! In front of hundreds of industry peers at a glittering awards ceremony for the industry’s night of nights, Jane was honoured as the 2017 inductee to the Hair Expo Hall of Fame. Both awards were bestowed due to Jane’s contribution to the Hairdressing Industry by demonstrated excellence, significant impact and influence and as an inspirational role model for others. Having worked as a hairdresser for over 30 years, Jane started as an award-winning apprentice, then became a successful salon owner before moving into teaching. She won numerous teaching awards before progressing to management and is currently the Faculty Director for Tourism, Hospitality & Service Industries at TAFE NSW, Sydney Institute in Australia. Renowned for being highly proactive in conceptualising, developing and implementing innovative strategies for continual improvement, Jane has overseen the development and implementation of exciting new delivery models for Hairdressing training. These include the new online Graduate Certificate of Creative Hairdressing Leadership (aka Creative Collaborators) showcasing leading hairdressers across the globe, a new delivery model for apprenticeship courses involving boot camp training and Australia’s first Barbering apprenticeship course. We thought it was about time we got to know a lot more about this very influential and instrumental lady so Hair Biz Editor Kym Krey caught up with Jane recently to learn her story.

JANE, INTRODUCE US TO THE INTERNATIONAL PROFESSIONAL STANDARDS NETWORK

The International Professional Standards Network (IPSN) is an internationally recognised certification that has developed industry benchmarks and networks between participating countries, which include Australia, Canada, New Zealand, Hong Kong & China, Japan & South Korea. I was fortunate to receive the very first certification for Australia in New Zealand many years ago, and in May 2017 I received the Award of Honour for my Contribution to the Hairdressing Industry which was presented in South Korea. 42

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TELL US A LITTLE ABOUT YOUR EARLY YEARS FROM HOW YOU STARTED OUT IN HAIRDRESSING TO YOUR TRANSITION INTO TEACHING.

I started out as an apprentice hairdresser at the age of 14 in a salon called Styleway in Geelong, Victoria. Being a bright student at high school, I always thought I would become an accountant, until one day I was asked if I was interested in becoming a hairdresser. I went off and completed an aptitude test just out of curiosity, which I excelled at to my surprise.

I WAS OFFERED THE JOB AND THOUGHT ‘WHY NOT?’, SO TOOK UP THE CHALLENGE AND THERE I BEGAN AN APPRENTICESHIP.

I loved trade school and how social the industry is. I won numerous competitions and awards including Apprentice of the Year and Worldskills, and had the opportunity to travel to Europe and England. Going to Sassoon’s as a 17-year-old was the highlight. One of my favourite haircuts to this day is one I learnt at Sassoon’s. After winning Apprentice of the Year, I was asked to go back to trade school and deliver Certificate IV night classes to hairdressers wanting to up-skill and re-skill which gave me a taste of teaching. I also had the opportunity to present on the morning show, Good Morning Melbourne and I was a Colour Ambassador for Loreal Professional, delivering workshops around the country. After 7 years working for Styleway, I thought it was time to open my own salon and Jane Trewin’s Hair Mode, one of Geelong’s leading salons for many years, was born. 12 years later I was offered an opportunity to teach at Gordon Institute and soon became the CoOrdinator of Hairdressing there. During this time I was awarded the Gordon Employer of the Year, HBIA Educator of the Year, I.T.S.E Hairdressing Trade Teacher of the Year and Victorian Vocational Teacher/ Trainer of the Year.

DESCRIBE FOR US YOUR JOURNEY FROM TEACHER, TO TEACHING MANAGEMENT TO NOW FACULTY DIRECTOR.

I became Skill Centre Manager for Retail and

Jane Trewin receiving the Hair Expo Hall of Fame Award Personal Services at The Gordon which placed me in charge of Beauty Therapy, Retail, Visual Merchandising and Floristry as well as Hairdressing, so I decided to sell my business so I could dedicate my energies into my new role Even though I had to spread myself around, I had the opportunity to position hairdressing better in the Institute and offer them opportunities they never previously received. After a 13-year stint at The Gordon, I became a Consultant for Vocational Education and Service Industries and the experience I gained in these two years was invaluable. I worked with the likes of Sydney TAFE, Kangan TAFE, South West TAFE, Crown Casino, Day Spas and Retreats and numerous hairdressing businesses. While working with Sydney TAFE, I had the opportunity to become the Assistant Faculty Director for 12 months, before moving up to the position of Faculty Director of Tourism, Hospitality & Service Industries. The last 12 months has been the most amazing experience. I have worked with an incredible team who are so passionate and driven.

SYDNEY TAFE HAS DEVELOPED QUITE A REPUTATION FOR BEING HIGHLY INNOVATIVE AND PROGRESSIVE. WHAT DO YOU THINK HAS FUELLED THIS CULTURE? Massive change and reinventing the section!

Training, Full Time & Part Time Training, and Short Courses in our new customised Barbering Facility are now on offer. • Certificate IV in Hairdressing – A workshop delivery model including 3 Look’n’Learn sessions with high profile leading hairdressers from across the country has had a growth of 800% since conception of this model. • And the release of the Graduate Certificate in Creative Hairdressing Leadership

TELL US MORE ABOUT THE NEW ONLINE GRADUATE CERTIFICATE OF CREATIVE HAIRDRESSING LEADERSHIP (AKA CREATIVE COLLABORATORS) AND HOW THE IDEA CAME ABOUT.

Jane Trewin (left) at the The S Event supported by TAFE NSW In the last two years, we as a team have worked extremely hard at turning a very tired section around to become one of the best in the country. Every aspect of the business has changed. From appointing a new Head Teacher in Donna Colombini, who has the same drive and vision as I do, to reinventing every qualification we offer, my mission was to get as much involvement from high profile industry practitioners as possible, and gain exposure from our association.

TAKE US THROUGH THE EVOLUTION OF INDUSTRY TRAINING THROUGH YOUR EYES OVER THE LAST 30 YEARS.

The way we were trained as an Apprentice back in the 90’s is similar to how the great salons are still doing it to this day: a dedicated time each week allocated for training of certain skills. This allows the apprentice to get on the floor making money for the employer sooner and has been a constant for many employers throughout the decades. Over the last 10 years we find many employers do not provide on the job training as well as off the job training to their Apprentices. Employers must realise, the more you put into your Apprentices, the more you will get out of them. For those employers who give no training on the job at all, do not be surprised if your Apprentice moves on once qualified. Industry now want to be delivered short sharp bursts of training to gain the skills they require now for the job, so a lot of training is fast paced and to the point. However, compared with the older version which taught you every aspect of hairdressing, this will not hold you in good stead for 10 years’ time when trends change and those other skills are required. Online mediums allow stylists to learn at their own pace via Youtube, Social Media and other technology based products and this also helps us with our Work Place Assessment model of delivery. But lastly, nothing beats the experience and knowledge of a mentor in what they can pass on to you.

WHAT DO YOU IDENTIFY AS THE GREATEST CHALLENGES FACING THE INDUSTRY TODAY?

The industry in general is having trouble attracting

the youth of today into our profession. We need to showcase and highlight the best of the best to attract more apprentices and give them exciting pathways of education. We need to help those in business with business skills. Quite often, you have an amazing creative hairdresser but they cannot run a business, so you need to up skill, re skill or pay someone with the skill to make your business a success. Never stop learning or engaging and networking with other hairdressers. Learning from your peers is infectious. You will be amazed how people just want our industry to succeed, so are always happy to help and be involved and support each other.

DO YOU SEE NEW TRAINING MODELS BEING INTRODUCED INTERNATIONALLY THAT MAY INFLUENCE THE AUSTRALIAN INDUSTRY IN THE COMING YEARS?

Work Place Delivery and Assessment is going to grow and evolve, and even though we are a handson industry, you will see more and more technology being introduced into every facet of the business. I see the trade test mentality coming back like many countries still do. The opportunity to showcase every skill in one timeframe will show how well you cope under pressure. A part time staffing model like a recruitment agency that rent out staff to you when required on a casual basis, is big in Europe. Incorporating Wellness and Wellbeing is another feature in many large-scale businesses, which give the staff that work, life balance in a more holistic approach.

INTRODUCE US TO YOUR NEW DELIVERY MODELS FOR HAIRDRESSING TRAINING

• Certificate III in Hairdressing – Boot Camp hard and fast training sessions is working for our Apprenticeship and Full-time delivery. • A new Apprenticeship Workplace Delivery & Assessment model utilising a customised APP to transfer the training and communication across all parties is gathering momentum and the numbers are expanding each month. • Certificate III in Barbering – A suite of offerings have been introduced including Apprenticeship

This is a model of delivery never seen before. We interviewed 20 Australian, 10 USA & 10 English high profile leading Hairdressers, Stylists, Photographers and Industry Specialists and asked them questions against the criteria from the training package. These interviews then became the resources, which the course is based off. Julie Hagney & I first came up with the idea when discussing pathways into higher-level qualifications for our industry. We spoke to industry experts who all supported us and encouraged us to develop it. The fun then began, and we have an amazing product that will inspire anyone from a freshly graduated student to a person who has been in the industry for many years. This program is so exciting even the mentors want to do it!

IF YOU COULD CHANGE ANYTHING ABOUT THE HAIR INDUSTRY OR THE WAY WE CURRENTLY TRAIN OUR STAFF, WHAT MIGHT THAT BE?

I would love to give more hairdressers the opportunity to experience what some of the leading salons and hairdressers are doing as many hairdressers that simply don’t know what they are missing out on. I would love to showcase Youth from a global perspective and set up a Mentor Program to help our youth stay in the industry. I’d love to give employers the skills and knowledge to run a sustainable and profitable business and how to manage and retain staff, particularly showcasing the value an Apprentice would bring to the business if trained well. And finally, I’d love to get across the importance of the core foundation skills that are the basis to all great works of art.

AS OUR NEWEST INDUCTEE INTO THE PRESTIGIOUS HALL OF FAME, WHAT DOES THIS HONOUR MEAN TO YOU?

It is such an honour to have my work recognised by the Hairdressing Industry, an industry that has given me so many amazing opportunities from the start at age 14. I thank all who have helped me along the way and aim to keep on improving and growing hairdressing and barbering education for years to come. Hair Biz Year 11 Issue 4

By Kristina Russell

As a Haircolour Artist I have been privileged to work alongside amazing talent for the past 15 years, working as an Educator for leading haircare companies, gaining invaluable knowledge and mentors. 2016 has been my most exciting year to date, by taking an artistic risk that is already paying off. I launched Kristina Russell Education and stepped away from the safety zone of a large multi-national company. I had the honour of using all my skills developed over the last 2 decades of hairdressing, and am delivering relevant education to hairdressers. For the first time together and independently of any colour brand, I have grouped together with some of our industries top Colour Specialists. We (the Colour Queens) held live demo seminars earlier this year in Sydney and Melbourne to sell-out audiences and by popular demand we will return to these cities for encore performances with new techniques. Plus, we have added 5 more dates for the 2017 tour. Some hairdressers warned us that collaborations have been tried before and will not work, and that was just the fuel we desired to shine bright and give the audiences something they have never experienced before. Colour Queens is a true collaboration of passionate hair colourists teaching 8 techniques on real clients in real time with no pre-done work. We use the brands that we love and encourage experiential active learning from our attendees. Backstage at the ‘Colour Queen’ seminars, I had the pleasure of seeing other Haircolour gurus in action. Belinda Keeley has taught me why I should try silicon brushes for on precision on-scalp bleaching, Monique McMahon has changed my toning repertoire, and Mia de Vries has opened my eyes to instagram success plus many more colourful ideas. Keen to know more and to learn why I love to colour curly hair? Or would you love to understand my customised approach to haircolour for every client that walks through your door? All will be revealed to attendees of 2017 #ColourQueens tour. I have personally learnt so much from being a part of the Colour Queens Collaborative Education and wanted to share with you some inspiring facts from each artist. Everybody has a different approach and background experience and these differences are encouraged rather than homogenized. This collaboration of industry leaders is a truly exciting day of learning!

Hair Biz Year 11 Issue 4

WHO ARE THE COLOUR QUEENS?

Purely and simply, the Colour Queens are inspirational hairdressing industry identities united with an incredible passion for colouring hair… and they are willing to share it all in their collaborative education events, aptly named “The Colour Queens”. Tour Dates; Sydney 26th June Brisbane 3rd July Auckland 24th July Wollongong 4th September Melbourne 9th October Tickets available via site www.kristinarussell. com.au/haircolour-workshops-events

BELINDA KEELEY

@belinda_keeley #belinda_keeley #ChumbaHair

WHAT DO YOU DO?

I am a salon owner, industry Educator, mummy of 3 and an international athlete. I have designed a 2-day Financial Management course for hairdressers by hairdressers. As Hairdressers, we’re taught so much throughout our careers about becoming highly skilled and successful stylists, but as Salon Owners, we are never taught to run a small business. I’m hoping through sharing my experiences, we can improve the financial literary of our industry.

WHAT IS YOUR LIFE MOTTO? Don’t just say it, do it!

WHO DO YOU LOOK UP TO?

My Husband, hair guru Carl Keeley. Cliché I know, but he pushes me like no other to achieve all my dreams and be the best version of myself. His support, encouragement and realness keeps me grounded.

WHAT DOES BEING A COLOUR QUEEN MEAN TO YOU?

It means the world to work alongside some of the most inspiring women I know in the hair colour world. I have learned more in the

past 6 months working on this project than I could have ever dreamed of. But more than that ‘Colour Queens’ was designed to bring quality craft-based education and to showcase very successful women in our industry who come from very different backgrounds, career paths, life stories and salon situations. From Instagram geniuses, award platform winners, international artists, freelancers, salon owners and the list can go on.

WHERE CAN WE FIND YOU?

Working at Chumba in Melbourne or touring with the Queens!! Check out www. belindakeeley.com for my education dates and go to www.chumba.com.au for salon info

KRISTINA RUSSELL

@colourKristina #KristinaRussellColourist #KristinaRussellEducation

WHAT DO YOU DO?

I am a Master Haircolour Artist and former Global Ambassador for Redken 5th Ave NYC, travelling frequently educating and training hairstylists in Australia, New Zealand, Asia, Europe and across the USA. I am also represented by Reload Agency as an Editorial Colourist and have been published in 30+ countries, and when in Sydney, I colour my clients at Surry Hills Edwards and Co.

WHAT DOES BEING A COLOUR QUEEN MEAN TO YOU?

Being a Colour Queen has strengthened my gratitude for how passionate hairdressers can be about their craft and desire to be more artistic. I love teaching and working in different teams to explore new presentation methods to deliver a pure message that is able to be implemented into each workshop attendee’s daily salon life. I have learnt a lot about myself within this team and am forever grateful to my fellow Queens for sharing their wealth of knowledge. We all have such different backgrounds, so it is really cool to work together in a supportive team.

Kristina Russel

WHAT INSPIRES YOU?

My obsession is colour and I am inspired by the challenge to create infinite hues and textures. I enjoy exploring the links between repetition in music and colour chords and I love the challenge of teaching thee chords in my workshops.

MIA DE VRIES

@thefoxandthehair #thefoxandthehairEducation

WHAT OTHER PROJECTS ARE YOU WORKING ON?

Last year I launched Kristina Russell Education and have been so inspired to create new content for each session. My intimate workshops include non-industry guest speakers, demonstrating colour from their artistic genre such as graffiti or painting. Currently I am promoting my 2017 Customised In-Salon Training programs (still a few dates left for this year to host me in your salon) and I am also researching content for 2018 workshops.

WHERE CAN WE FIND YOU?

www.kristinarussell.com for more information and tour dates or please follow me on social media @ColourKristina https://www. facebook.com/ColourKristina/

GRANT NORTON

@grantnortoneducation #chesterswiferose

WHAT DO YOU DO?

I educate hairdressers and hairdressing groups on advanced hairdressing techniques and coach teams on branding and how to create/produce photo shoots.

MEAN TO YOU?

WHAT DOES BEING ON TEAM COLOUR QUEEN

I am loving being involved with the Queens. The girls are at the top of their game and I love the varied techniques and tips and tricks. I am working behind the scenes too on presentation coaching with each presenter.

TELL US ONE THING WE SHOULD KNOW ABOUT YOU

As an educator, I love sharing and helping others grow. I can’t believe I am going to tell you this but I have just started to enjoy gardening!!

WHAT ARE YOU WORKING ON RIGHT NOW?

I have been developing a 1 day ‘How to Shoot’ course. Half the day is working through concepts and briefs and half the day in shooting in the studio. Brilliant for individuals or salon teams needing support to leap into the photographic world!

WHERE CAN WE FIND YOU WHEN YOU ARE NOT TRAVELLING AS THE COLOUR QUEENS MC? I can be found cutting hair at my salon “Chesters Wife Rose” or travelling the globe teaching. Check out my site for more information www. grantnortoneducation.com

WHAT DO YOU DO?

Melt, fade & sparkle…. with colour and glitter… did I mention that I love glitter?

WHEN DID YOU START HAIRDRESSING?

1995 at age 15 listening to Gangsta’s Paradise

HOW DID YOU START IN FASHION/HAIR?

I did a lot of hair modelling and really enjoyed the salon atmosphere

WHAT DOES BEING A COLOUR QUEEN MEAN TO YOU? I get to hang with and be inspired by my favourite peeps while sharing with and meeting other inspired colourists

Belinda Keeley

BEST PIECE OF ADVICE YOU EVER RECEIVED?

Listen to learn, don’t listen to speak & just because it was good for you a year ago, doesn’t mean it is good for you today.

MONIQUE MC MAHON

@quehair @queacademy #queEducation

WHAT DO YOU DO? Colourist and owner of Que Colour in Sydney

WHERE CAN WE FIND YOU WHEN YOU ARE NOT TOURING WITH THE COLOUR QUEENS?

I like to visit Paris for inspiration and spend time with my family to keep me grounded.

Mia De Vries

TELL US SOMETHING WE MAY NOT KNOW ABOUT YOU… I am the Australian distributor for French haircare range Christophe Robine

WHAT INSPIRES YOU?

Nature and Freehand approach to haircolour

WHERE CAN WE FIND YOU? Instagram @quecolour @moniquemcmahoncolourist

Hair Biz Year 11 Issue 4

THE HAIR INDUSTRY’S BIGGEST WEEKEND WRAPS UP FOR 2017

The professional hairdressing industry passionately welcomed Hair Expo Australia’s return to Darling Harbour at the new International Convention Centre (ICC) in Sydney, with the premier event wrapping up its 2017 edition with 9875 visits through the doors over the Queen’s Birthday long weekend. A 15% increase in expo floor space from the 2016 event in Melbourne meant more exhibitors and more products for hair professionals to sample and shop. With 150 shows on three stages in the expo halls, 10 dedicated education rooms, as well as grand theatres and ballrooms for the event’s evening Galas; the Hair Expo program is unrivalled in Australasia, showcasing more than 1500 models, styled by over 500 educators with products from over 110 exhibitors. “Hair Expo has once again proven to be the beating heart of the industry. Nothing furthers a community as much as an interactive live event. Countless business opportunities have been created, careers enhanced, and friendships forged. The inspiration created at 46

Hair Biz Year 11 Issue 4

Hair Expo reverberates throughout the entire year”, said Julia Erben, Event Director for Hair Expo Australia. “While the total attendance did not quite beat 2016’s record-breaking, firstever Melbourne edition, we grew by a massive 18 percent in Expo ticket sales above the last Sydney event, proving the attraction of the program and its new Sydney home in Darling Harbour.” An education program brimming with internationally renowned artists and industry leaders found a receptive audience with many events sold out and auditoriums packed with over 500 attendees. The Freevo show had us laughing and learning with out of the box cutting, styling and colouring mixed with a bit of stand-up comedy

thrown in! Lead by wizards Jules Tognini and Lauren McGowan, we took an adventurous road trip through Evo’s new education collection and delicious styling range. As the room filled (and filled!) with an eager tribe of devotees readying themselves to meet true Master of the Craft Eugene Souleman, you could feel the anticipation in the air- and he did not disappoint. The crowd watched in silence as Eugene worked his magic onstage while a roaming camera took us backstage to the action-packed model prep area where we watched featured looks being created by local heroes such as Renya Xydis and Jayne Wild. Former Australian Hairdresser of the Year Frank Apostolopoulos hosted the show and production director and celebrity stylist, Travis Balcke kept it all moving along smoothly.

Sassoon’s International Creative Director, Mark Hayes took a small-group on a journey through the dynamics of hair, explaining the art of hair design using elements of architecture, a strong characteristic of the Sassoon proprietary method. Where else would you get hands on learning of this level in such an intimate group setting? Expo favourites Julie Piantadosi, Lorna Evans, Sarah Laidlaw, Dennis Langford, Uros Mikic and Brad Ngata were all well received and social media whizzes Natalie Anne and Guy Tang shared their online nous. Julia Erben added: “Bringing the world’s best to Australia is the core of our mission. With standing ovations and visitors testifying that meeting their idols made this ‘the best day of their careers’, we stand humble in gratitude to iconic industry figures such as Eugene Souleiman who shared the insights into their world and skills in such generous ways.” The event was also characterised by many ground-breaking, international product launches, welcomed by an industry which thrives off innovation and salon-exclusive technology. Offering products and services that cannot be replicated at home is the central drawcard for salons, and thousands of managers and their teams flock to Hair Expo each year to find that point of difference. Product launches and trends seen at Hair Expo included: • Alfaparf Milano showed its stunning new

Revolution Neon direct colouring creams, which were demonstrated on the Expo floor by two of its international ambassadors, Rod Anker and Edoardo Paludo. • Balmain Paris Hair Couture made its Australian debut at Hair Expo. The luxury fashion house’s line of professional haircare was demonstrated on the floor and on the Main Stage by its International Master Trainer, Guido Rieger, who flew to Sydney from Rotterdam for the event. • Glampalm Australia launched its new Clinic Styler with Nano-Vibrating Technology, Clinic Mode, and Healing Stone Technology which was hugely popular; with the brand selling out of its initial expo stock allocation on day two of the event. • Creative colour company, Pulp Riot, launched in Australia at Hair Expo. The brand’s head educators and founders travelled to Sydney from the US for the launch, and demonstrated throughout the weekend the colouring techniques that have made their professional colour a cult product among the international hairdressing community. • Social media superstar stylist Natalie Anne launched her new hair care line at Hair Expo. It was clear that the latest trends in hair are still dominated by a love for colour, with all shades of the rainbow and a trending unicorn look, defined by pastel shades, seen on numerous models at the event. LA celebrity hairstylist Guy Tang leads the social media craze for such trends, with his YouTube hair colour tutorials garnering millions of views, and at Hair Expo he didn’t disappoint with shades like rose

gold, silver, and lilac demonstrated at his creative education session in partnership with Olaplex. Healthy, shining locks created by everevolving techniques and applications continue to attract consumers to salons, and inspire the imaginations of hairdressers equally. “There is simply nothing like Hair Expo in the industry”, commented Julia Erben. “With a community thriving on live interaction, we have decided to continue to divide the love between the two equally strong epicentres of the hairdressing industry in NSW and Victoria. In 2018, Hair Expo will be returning to Melbourne, and is planning to alternate between the two cities of Sydney and Melbourne in the future.” All three evening galas are must-see events, each with its own distinct personality and focus and the event closed off with its pinnacle celebration, the 2017 Schwarzkopf Professional Hair Expo Awards, where Jason Fassbender was crowned the 2017 Australian Hairdresser of the Year. This was the first time a South Australian hairdresser has won the accolade in the 32-year history of the awards. The 2017 New Zealand Hairdresser of the Year award went once again to Danny Pato, who also won the accolade in 2016.

Hair Expo Australia 2018 will take place 9-11 June at the MCEC Melbourne. www.hairexpoaustralia.com Hair Biz Year 11 Issue 4

From Left. Dion La Bella, Idy Duong, Cherie Falco and Anthea Allen with Gen Next MC, Luke Jacobz

“I can’t put into words just how valuable the HotShots experience is. The HotShots House is remarkable, the sponsors are so generous, the mentors are so giving, in-fact I can’t recall another time in my life where I’ve felt more overwhelmingly rewarded. Not Even Christmas! If there are any young hairdressers out there, dreaming of entering competitions, do it! Enter HOT SHOTS as this is the one to win. Just having the opportunity to meet my hairdressing idols, learning about their journey, answering all of my questions and getting to know them, has been the opportunity of a lifetime. The combined experiences of icons such as Dennis Langford, Sharon Blain, Jayne Wilde, sharing priceless anecdotes and pearls of wisdom from years spent in the industry is something that I will treasure forever. HotShots has been priceless and unique. Whether it’s the amazing bonds I’ve formed with my HOTSHOT Team, performing at Hair Expo for the Gen Next show, having Linda cook us dinner in the HotShots House, receiving the most amazingly generous prizes or all the relationships we have created with our mentors, this is something every hairdresser under 30 has to strive to experience.”

DION LA BELLA, BLOW IT’S HAIR THING Hair Biz Year A 11 Issue 4

Being a member of the HotShots Team has certainly become one of the most coveted titles for young hairdressers today as this priceless experience continues to grow with more opportunities and prizes year on year. 2017 was no exception, with the team made up of Anthea Allen - Helmet Hair Co, Cherie Falco – Kinky Curly Straight, Dion La Bella – Blow It’s a Hair Thing and Idy Duong – Sloans of Lane Cove, experiencing first hand what it is like being a member of this ongoing it list! With Prize packages worth over $20,000 per team member, and a stay in the infamous HotShots House, the HotShots initiative has been running now for 6 years and through sponsorship and support, each team member has gone on to greater things in his or her career. Following the announcement of the 2017 HotShots Team at the 2017 AHIA’s and an invitation to appear once again as part of an exclusive group of teams at the Gen Next Gala Night at Hair Expo 2017, the team and mentors got busy under the guidance of Linda and Kellie Woodhead, mocha publishing, to put on a memorable show.

GEN NEXT – HAIR EXPO

With team members based in South Australia, Sydney and Brisbane, phone calls and emails began during the planning stages of the Gen Next show. This year with an ‘X-Factor” style evening, all teams were given a theme – HOT SHOTS being given EXPOSED - and mentors including Caterina Di-Biase, Stevie English, Papas and Pace and Emiliano and Lisa Vitale were allocated to work with teams leading up to the event. Special Thanks to Papas and Pace (Dmitri and Justin) for working with the team in the lead up and also on the day and night to finally produce a show that ‘Exposed’ the Talents of the 2017 AUSTRALIAN HOTSHOTS Team. This showcase brought a collaboration of award winning individuality, forecasting hair fashion and visionary excellence through the eyes of these 4 Rising Stars. 4 models and 4 Violinists added to the excitement in a classical, professional show that was well put together, individual and built to a crescendo of music, vision and talent.

Rod Anker

Linda & Kellie Woodhead with the Team

Reeves and Co Gifts Geoffrey Herberg

Robert Kovacs, ghd

Dennis Langford

Pete Walstab - Excelent Edges Natoshua Johnson and Shannon Williams, Manhattan Couture

HOT SHOTS HOUSE

Following Hair Expo it was time for the team to enter the famous HotShots House. Every year the team are invited to live in the house for 3 days where a procession of invited guests and mentors arrive to spend time with these up and coming stars in a relaxed and casual atmosphere. This year a beautiful 4 storey Georgian home in Surry Hills played host to the team along with Linda and Kellie Woodhead from mocha publishing.

DAY 1 started with a video message from 2016 Hot Shot Brodie-Lee Subbins, who was already winging her way off to New York Fashion week but had been kind enough to assist the team with the Gen Next show as creative director and choreographer. Following this beautiful opening message, included mentor sessions continued with Geoffrey Herberg, Papas and Pace, Jayne and Gary Wilde, Dario Cotroneo, Jenni Tarrant, who made a special trip up from Canberra, Anthony Nader who presented the team with a personalised signed copy of his recently published book, and a cont’d over page

“The week in the HOTSHOTS house has been an incredible experience, walking away with plenty of knowledge and a sense of satisfaction. Our time with each mentor, was definitely a moment I will always keep close to my heart. It’s a real surprise when you get to meet the industry’s most celebrated hairdresser’s and understand the lengths and depths they have endured to earn their respect, similar to the way social media platforms are displayed. We only see the success and happiness in each post, but we don’t see the hours, money and hard work put into each image. The opportunity for each mentor to invite us into the history of their journey was very liberating, and one that I will keep with me through my creative journey. What really resonated with me was a common thread from many of the mentors when speaking about their process of rising to success and how one should never forget your core values as a creative artist or as an individual in life’s journey. We remember the lessons we learn through life’s hardships and struggles, that the life we seek isn’t found by avoiding pain and staying safe. It comes from contentment in knowing you’ve pushed the limits and you’re doing exactly what you have to do to be better — regardless of the pain. Only against resistance in our lives can we grow and move forward! It doesn’t mean every decision you choose has to be a tough one, but rather the easy path shouldn’t be our default basis for making decisions and taken action. Gen Next – An Incredible opportunity to come together as a team and create looks that represented each member individually and to present it for a show known for the best up and coming talent in the industry was a privilege. It was so much fun an ad liberating opportunity to showcase our work. HotShots Team - It has been an absolute pleasure to share this journey with these talented beinsg, spending the last few days together we have shared tears, laughs and plenty of stories and a passion for the creative industry. Thank you for making this such a wonderful and unforgettable experience. Leaving the house with such inspiration and gaining new friendships is a great sense of satisfaction… this includes you too Linda & Kellie - I can’t thank you enough. This Hot Shots platform is an unforgettable experience, quite different to anything I have experienced before. It is such a rewarding experience where you have covered everything required for us as up-and coming stylists. Providing us with the opportunity to showcase our work, to inspire us through our business and creative aspects, but also life lessons and learning to integrate mindfulness into everyday life. Thank you!

IDY DUONG, SLOANS OF LANE COVE

cont’d from page 49

Natalie Anne

Anthony Nader

Jerome Toulza and Ludmila Hlinovsky, Wella “Dear Linda & Kellie, our wonderful mentors and my fellow HOTSHOTS members, I wanted to thank you all from the bottom of my heart for the incredible 3 days we spent together. I am eternally grateful for the opportunity to share this time with 3 beautiful up and coming stylists, Dion, Idy and Anthea, thank you for the laughs and your support. I can’t wait to see your careers grow and see you develop into future hair super stars. The HOTSHOTS House is famous for bringing together amazing mentors and everyone who visited us was so generous with their time and advice. I will forever reflect on their thoughts on growing and maintaining a successful career in hairdressing and cherish their advice to always work hard and work to be the best version of yourself. Thank you to all of our mentors for taking the time to share your knowledge and experience with us, it was an honour meeting you and getting to know more about you and your careers. And how to thank the two lovely ladies behind the HOTSHOTS brand, Linda and Kellie. You have to be two of the most gracious and wonderful people I’ve ever met and thank you is just not a strong enough word to convey my gratitude. From welcoming us to the HOT SHOTS House, looking after us and organising the wonderful mentors and events, these 3 days have been an incredible experience I know all 4 of us will remember forever. And mostly thank you everyone for continuing to organise, sponsor and support the HOTSHOTS awards. It’s a wonderful competition for young stylists to showcase their skills and win the opportunity learn from icons of the hair industry. With love, Cherie”

CHERIE FALCO, KINKY CURLY STRAIGHT

Brodie-Lee Subbins

Jayne and Gary Wilde

Dario Cotroneo

Stevie English

session with sponsors Manhattan Couture including Natoshua Johnson and ex-HotShot Shannon Williams. Natoshua presented the team with their $10,000 Extension session styling kit to screams of glee and gave the team a bit of a background on the ins and outs of the Extension industry. Lee Cohen, 2016 HotShots Creative Director also made a special visit as an extra bonus!

Extra goodies courtesy of Reeves and Co were also presented to the team all feeling like they needed excess baggage for the extra gifts they were receiving!

The theme of the day was all about being your authentic self, finding your own laneway and mentors all offered up some pearls of wisdom in terms of working in and out of the salons, finding your niche, sharing a few trips down memory lane and more.

DAY 2 kicked off with Rod Anker, who had flown

As has become tradition in the house, a home cooked feast of Italian pasta and salad, courtesy of the ‘mum’ of the house, Linda Woodhead, with a few bottles of vino was a great way to finish a huge first day.

in from India for Hair Expo, to talk about his career history and life as a hairdresser overseas, followed by Stevie English (and Indi, the dog!), Pete Walstab and Russell Rentmeester. The Excellent Edges boys

Sharon Blain

Sandy Chong Jenni Tarrant

Brad Ngata

Pete Walstab and Russell Rentmeester, Excellent Edges Papas and Pace

arrived with hair dollies and gave the team a training session to introduce them to their new $5000 worth of Scissors with a working lunch and another surprise visit from none other than Natalie Anne, social media guru to spend some time snap-chatting and instagraming the antics of the house to literally thousands of her followers! Sandy Chong was our next visitor to talk about youth in the industry and how to make your mark follwed by visits form sponsors Robert Kovacs, ghd and Jerome Toulza and Ludmila Hlinovsky from Wella Professionals. With more presents from ghd and an invitation to be part of ongoing Wella activities and the day was complete in terms of house guests. It was then time for a quick change and off to Sydney

Harbour to the ‘Tall Ship Vivid Dinner Cruise’.

DAY 3 saw Dennis Langford, Sharon Blain and Brad Ngata all visit the house with incredible messages of support for the team and again advice and personal anicdotes that only the HotShots are lucky enough to be exposed to in this incredible platform and initiative now in its 6th year. Once again mocha publishing would like to thank all of the mentors, invited guests, surprise visitors and of course the sponsors who without their support this incredible initiative would be impossible to facilitate. HOT SHOTS 2018 will be open for entry later this year so stay tuned!

“To put it simply. My time as HOTSHOTS Female Rising Star was priceless and far more than I could have ever imagined! With the only a few months to prepare and three states between us, we very quickly got to work, planning our Gen Next Gala Showcase, entirely through email and phone calls. A massive Thank You to Justin and Dmitri from Papas and Pace for your support and guidance along the way! The minute we walked into the prep room on the day of the Gen Next Gala I knew I was about to be apart of something amazing! Getting to know Idy, Dion and Cherie while we were all working on our final looks was a highlight for me. Not only was this the first time we had worked together, for most of us, it was the first time we had even met! It was so lovely getting to know each of the other stylists, their unique personalities and experiencing their phenomenal talent!! I was blow away at how their minds worked creatively! Next came our stay at the infamous HOTSHOTS House!! An experience like no other! A concentrated 3 days of mind blowing goodness! We spent time with guest speakers who were all so humble and willing to share their wealth of knowledge and skill. To pick a stand out would be impossible and to make a short list would also be quite difficult also as each guest had something quite unique to share. I found the one common thread woven through each persons message “Be yourself. Whatever you do, do it 100%. And don’t stop “ A simple statement, but when you look at what these industry icons have achieved and wonder how the have made it, it’s because each and everyone of them are still living these three simple statements everyday. Before walking into the house I thought I had a pretty good idea of what the next few days were going to be about. But it was so much more. Forgive me for being cliche, but no words can do justice to the experience of being A Hot Shot. I am so grateful for the generous gifts I have received from Excellent Edges, ghd, Wella, Manhatten Couture, and Reeves and Co. The guidance and support from the Papas and Pace boys… And finally, the two people who work behind the scenes tirelessly, organising and taking care of every detail. Linda and Kellie, Thankyou from the bottom of my heart.”

ANTHEA ALLEN, HELMET HAIR CO.

JASON FASSBENDER

HAIR EXPO 2017 crowned Schwarzkopf Professional Australian Hairdresser of the Year

Jason Fassbender has been named the 2017 Australian Hairdresser of the Year at the Schwarzkopf Professional Hair Expo Awards Gala, the first time a South Australian hairdresser has taken out the title in the 32-year history of the awards.

A Creative Director at Parlour Hair Unley salon in Adelaide, Jason’s winning photographic collection was strongly inspired by fashion and individuality. “Winning the Australian Hairdresser of the Year award feels totally unbelievable, I didn’t even think I would be a finalist, let alone win it” said Jason. “Hopefully it will open up a lot of opportunities for me and I’m really looking forward to promoting the industry and helping to highlight the work that we do”. The 2017 Schwarzkopf Professional Hair Expo New Zealand Hairdresser of the Year award went once again to Danny Pato of D&M Hair Design in Ponsonby, Auckland, who also took out the title in 2016. “I’ve been a hairdresser for over 20 years – this is my second year winning this award and I’m just so grateful to be doing what I love and to be recognised by iconic people in the industry” said Danny. The competition for the 2017 awards was tough, with a huge 40 per cent increase in entries from 2016. In May, 107 finalists were announced across 18 creative and business categories, chosen by a judging panel of both international and local judges. More than 1000 hair professionals gathered 52

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to hear 20 winners announced at the lavish awards gala, hosted by The Bachelor’s Osher Günsberg and held this year in the Grand Ballroom of the ICC Sydney. A highlight of the evening was the 2017 Schwarzkopf Professional Essential Looks Modern Ikon Collection show. Bridging the gap between the fashion catwalk and high street, Essential Looks inspires hairdressers and salon clients each season, with directional catwalk trends translated into wearable salon looks. This Spring/Summer, Essential Looks captures the mood of the moment, fusing together dynamic inspiration from music, art, politics, history, fashion and culture to create three distinct trends that provide hairdressers with a fresh vision for 2017. Inspired by the allure of the ‘50s French Riviera, OPULENT showcases sultry glamour and pure sophistication. BEAT ICON celebrates the icons

from the ‘60s beat generation - with a timeless urban feel. COLORAMA combines the attitude of punk with Tokyo-inspired neon vibes, bringing us into the here and now with a nod to the futuristic. International Creative Director for Schwarzkopf Professional, Simon Ellis describes the collection: “Trends give a unique snapshot of a mood, a zeitgeist. They reference the past to reinvent the present. And create a brandnew future. Trends are what make fashion so exciting. We’re really excited about this season’s Modern Ikon Collection and the way it brings together a diverse range of influences in radically new ways.”

2017 SCHWARZKOPF PROFESSIONAL HAIR EXPO AWARDS WINNERS AUSTRALIAN HAIRDRESSER OF THE YEAR  Jason Fassbender – Parlour Hair Unley, Malvern SA   NEW ZEALAND HAIRDRESSER OF THE YEAR Danny Pato – D&M Hair Design, Ponsonby, NZ HALL OF FAME INDUCTEE Jane Trewin, TAFE NSW

SALON BUSINESS OF THE YEAR Luke Reynolds Hairdressing

STATE CATEGORIES  NSW-ACT Scott Sloan - Sloans, Lane Cove NSW  SA-TAS  Cherie Falco - Kinky Curly Straight, Stepney SA

COLOUR TECHNICIAN OF THE YEAR Adrian Rotolo – Ibiza Hair, Albert Park VIC

VIC  Hermiz Daniel - Joey Scandizzo Salon, South Yarra VIC

MEN’S HAIRDRESSER / BARBER OF THE YEAR Uros Mikic – Kinky Curly Straight, Stepney SA

WA-NT  Pauline McCabe - Rock Paper Scissors Hair Studio, Freemantle WA

NEW CREATIVE FORCE Cherie Falco - Kinky Curly Straight, Stepney SA

QLD  William Webb - Ella & Jade, Calamvale QLD

APPRENTICE / STUDENT OF THE YEAR Sharne Rizzo – Joey Scandizzo Salon, South Yarra VIC

JUDGING PANEL Sharon Blain (Aus)   Cameron Pine (Aus, Instyle magazine)   Matt Clements (Aus)   Frank Apostolopoulos (Aus)   Sara Allsop (NZ)   Justin Pace (Aus)   Dennis Langford (Aus)   Ruth Browne (Aus)   Brad Ngata (Aus)   Paul Serville (NZ)   Billie Iveson (Aus, RUSSH magazine)   Caterina Di Biase (Aus)   Tabatha Coffey (USA)   Edward Darley (UK)   Mark Hayes (UK)   Peter Gray (USA)   Gerard Scarpaci (USA)   Jayne Lewis-Orr (Hairdresser’s Journal, UK)   Jorge Cancer (Spain)   Guy Tang (USA)   Indira Schauwecker (UK)   Angelo Seminara (UK)   Andreas Stavrou (UK)   Eugene Souleiman (UK)   Darren Ambrose (UK)

SALON TEAM OF THE YEAR é Salon, Wahroonga NSW SESSION STYLIST OF THE YEAR Sarah Laidlaw - Union Management, Randwick NSW PEOPLE’S CHOICE Natasha King - Fred and Gingers, Invercargill NZ BEST SALON DESIGN Salon Kiin, Penrith NSW EDUCATION BUSINESS OF THE YEAR Sharon Blain Education EDUCATOR OF THE YEAR Caterina Di Biase INDUSTRY BUSINESS PERFORMANCE OF THE YEAR Eco Heads

HAIR EXPO PARTNERS WITH SSA FOR SUSTAINABILITY

Hair Expo Australia and Sustainable Salons Australia have announced an exciting partnership aimed at ensuring the sustainability and future growth of the hair salon industry. The three-year initiative focuses on the continued development of the industry by fusing the creativity and reach of the Hair Expo community with the innovation and passion of Sustainable Salons Australia, while emphasising the three tiers of sustainability – People, Planet and the Future – to deliver a comprehensive sustainability plan across the entire Hair Expo event and wider network “Hair Expo is the beating heart of the professional hairdressing industry, with one in six Australian hairdressers participating each year”, says Julia Erben, Event Director for Hair Expo Australia. “Ingrained in our heritage is to take on the responsibility of inspiring and motivating generations of hairdressers, who in turn provide superior services to their customers. We now want to take on a new responsibility: to take our industry to the next level by contributing to its longterm sustainability. Not only with regards to environmental impact, but also by giving back to the communities that support us, and by attracting new talent to our unique profession.” “At Sustainable Salons Australia, we have so many awesome salons that are doing a great job of helping us to make salon waste history, and it’s creating a ripple effect!” says Paul Frasca, Co-founder and Managing Director of Sustainable Salons Australia. “Our future relies on fresh talent, innovative thinkers and a new wave of hairdressers who really care about the world around them. That’s why we’re so excited to be collaborating with Hair Expo to make an even bigger ripple effect throughout our industry and our local communities.” Towards 2020, the organisations have outlined their combined vision to actively contribute to a sustainable society by sharing resources and skills all year round. The commitment entails: • Our People – the initiative will be supporting charities and organisations that can significantly benefit from what hairdressing industry professionals have to share. • One Planet – to engage exhibitors, educators, and visitors to join them in adopting more environmentally sustainable processes and products for future shows, resulting in a zero-waste event. 54

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• Your Future – to find new ways to attract and energise the next generation of hairdressers for the future success of the industry.

a sustainability plan, which will guide their priorities and form the basis for ongoing initiatives through until 2020.

After launching the collaboration at the Hair Expo Gen-Next Gala, Hair Expo Australia and Sustainable Salons Australia will invest in research and auditing at the event to prepare

More details and an official partnership launch will occur later in 2017, with the following three years dedicated to ensuring the realisation and success of this vision.

P R O F E S S I O N A L

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GLITZ, GLAMOUR & GOOD COMPANY

A sold out AHC Schmoozefest took over Madame Tussauds on the Friday night before Hair Expo on Darling Harbour in Sydney. Stars of both the hairdressing and wax variety gathered on Hair Expo Eve for the Australian Hairdressing Council’s third annual networking event, Schmoozefest. Proving once again that there’s no other place to be on Hair Expo Eve, the AHC’s premier social networking event drew members from across all areas of the AHC for a night of mingling, making Facebook friendships, real life ones 56

Hair Biz Year 11 Issue 4

and warming up for the weekend ahead. As champagne and conversation flowed freely throughout the at-capacity Madame Tussauds, it was clear that a ticket to Schmoozefest was the perfect way to kick off hairdressing’s largest weekend. With Schmoozefest growing in popularity each and every year, the 250 strong record-breaking crowd that gathered for 2017’s iteration of

the networking event, far outshone the wax celebrities of Madame Tussauds. Linda and Kellie Woodhead from Hair Biz attended to meet and mingle and await with eager anticipation where ‘Schmooze’ will be held in Melbourne in 2018! Congrats to CEO Sandy Chong and the members of the AHC for another great event.

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THE COUNTDOWN IS ON TO

BRISBANE HAIR & BEAUTY EXPO!

Brisbane Hair & Beauty Expo is only weeks away and will deliver the biggest and best hair and beauty industry event ever seen in the Sunshine State!

CENTRE STAGE SPONSORED BY HAIR BIZ • BEAUTY BIZ • BARBER SHOP • HAIRBIZ FORUM • AHIA • ABIA • HOTSHOTS

SUNDAY 30 JULY 10:30am - 11:00am Pulp Riot The 3rd annual BHBE will be held on Sunday 30th & Monday 31st July, 2017 at the awardwinning Brisbane Convention & Exhibition Centre. For as little as $20 (which is seriously the cost of a few coffees) across two full days you can join over 6,000 hair and beauty industry professionals to experience the latest in education, products, techniques, equipment and entertainment from the industry’s leading brands, suppliers and phenomenal talent Australia has to offer. Proudly sponsored by Mocha Publishing, Centre Stage is where the magic will happen! This is your chance to get up close and learn from some of the industry’s most recognisable names as they showcase their skills, tips and tricks in an entertaining and energetic space. The schedule has been released and we cannot wait to see all of our favourite hair and beauty educators in action! In an extended size this year. you will have direct access to hair companies and brands including Professional Use, Balmain Paris Hair Couture, 58

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YS Park Professional, Janeke, Mizutani, Rogue Beauty, Pulp Riot, Kimdec Hair Supplies, Beaute Internationale, GlamPalm, Joiken, Babyliss Pro, A.I.I., iCandy Scissors, Comfortel, Kaaral, Girl Boy Hair Candy, Luminart Professional Colour Cream, Pravana, Brazilian Bondbuilder, Excellent Edges, Waste Free Systems, Kitomba, Silk Oil of Morocco, Hair Beauty Ink, Dessata, Timely, Scissor Empire + Sharpening plus many more to be released! If you want to enhance your knowledge and skills, meet and/or develop working relationships with industry members and suppliers, and gain valuable inspiration – then Brisbane Hair and Beauty Expo is the place to be and definitely should not be missed! Tickets can be bought at the door or purchased online at www.brisbanehairandbeauty.com.au

11:00am - 11:30am Lorna Evans 11:30am - 12:00pm Rae Morris 12:00pm - 12:30pm Dario Cotroneo 12:30pm - 1:00pm Jules Tognini + Misfits 1.00pm - 1.30pm Pretty Little Thingz 1.30pm - 2.00pm Rising Stars Apprentice Showcase presented by Laura MacLeod 2:00pm -2:30pm Papas + Pace 2:30pm - 3:00pm Francesco Di Nile International guest presented by Karaal 3:00pm - 3:45pm Hair Competition Award Presentations

MONDAY 31 JULY 11:00am - 11:30am Lorna Evans + Natalie Anne 11.30am - 12.00pm Bernie Craven - Waste Free Systems 12:00pm - 12:30pm Pretty Little Thingz 12:30pm - 1.00pm Pulp Riot 1:00pm - 1:30pm Rae Morris 1:30pm - 2:00pm Laura Hudson 2:00pm -2:30pm Mia Connor 3:00pm - 3:45pm Hair Competition Award Presentations

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BIGGER & BETTER THAN EVER!! Salon International 2017

Toni & Guy

Patrick Cameron

Mahogany

Kevin Luchmun

London’s leading hair trade show has an all-star line-up of shows, seminars and hairdressing stars on the schedule. The UK’s biggest and best hairdressing show just got bigger, with the news that Wella’s International Trend Vision Awards will be taking place at Salon International 2017 – and the exciting announcement that Trevor Sorbie will be making a welcome return to the stage. Taking place at ExCeL London from the 14th16th October 2017, this year’s Salon International promises to bring education, inspiration and networking opportunities to more than 38,000 salon professionals from across the globe.

SALON LIVE

This year’s Salon Live shows include some of the biggest names in British Hairdressing – including the return of one of the industry’s true icons, Trevor Sorbie. This legendary stylist will be presenting a show for the first time in 15 years, providing unparalleled inspiration in an up-close environment. Also on the Sunday schedule for Salon Live are the inspiring minds of Sassoon Academy, the fashionforward looks of Toni&Guy, the award-winning influence of Rush and the captivating magic of Patrick Cameron.

FREE SHOWS

As well as the stellar line-up of Salon Live shows and the inspiration of Wella International’s Trend Vision, guests at this year’s Salon International will be able to enjoy education and some of the 60

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best hairdressing insight available – right on the show floor. There’s three days of free shows on offer on the HJ and HJ Men Stages, as well as the Fellowship for British Hairdressing’s unmissable line-up of talent. The Legends Lounge will also provide visitors with the chance to hear from some of hairdressing’s leading names, in an informal interview scenario. As if that wasn’t enough, visitors will be able to enjoy shows from exhibitors throughout the exhibition, who will be hosting their ambassadors and other special guests on their own stands. In short, there’s education for everyone.

CELEBRATING NEW NAMES

Salon International isn’t just about established names on stage; it’s also a space to celebrate the newest industry talent with the line-up of hairdressing competitions. Afro Stylist of the Year, Men’s Afro Stylist of the Year and Barber of the Year and Extensions Specialist of the Year are just some of the competitions taking placed over the course of the weekend. Competitors will fight it out on the show floor, before being crowned on stage for the very best looks in each category. This is the perfect place to see new talent, and celebrate the very best in emerging hairdressing skills.

PROFESSIONAL PRODUCTS AT SPECIAL SHOW OFFERS

Product innovation is at the heart of Salon International, with more than 400 brands

presenting their latest launches to a professionalonly audience. This is your first chance to see the newest developments in product technology, with 100s of exclusive launches taking place over the show weekend – with special show offers up for grabs.

NETWORK AND GET NOTICED

Salon International is packed full of inspiration – from shows and shopping, to competitions and HJ’s iconic British Hairdressing Awards Gallery, sponsored by Schwarzkopf Professional. But it’s also a space to network and find out more about what’s going on in your industry. With thousands of salon professionals from across the globe in one space – including iconic names – browsing alongside everyone else! It’s the ideal place to get to know who’s hot, find out what’s happening and hear what’s affecting salon professionals all over the world. With plenty of bars, restaurants and chill-out spaces, there’s never been a better time to catch up with your peers for some professional networking. Remember, Salon International takes place at ExCeL London from 14th-16th October. Buy your tickets at www.salonshow.co.uk There’s still more amazing hairdressing talent to be announced over the three days so watch this space for updates!

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• NEW Hair Biz Arena • Sunshine Pro Hair Competition • 50% Increase in expo floor space • 100+ Industry exhibitors • 6,000+ Industry professionals • 30+ Of Australia’s best educators

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Proudly sponsored by

NATIONAL FINAL FINALISTS FROM AUSTRALIA AND NZ COMPETING LIVE

TWO EXCITING SHOWS AND MASTERCLASS Celebrating the very best in hairdressing creativity and emerging talent across Australia & New Zealand inspired by the Ultra Contouring and Past Forward Trend, Wella Professionals is proud to announce the 2017 Trend Vision National Finals.

FINALISTS LIVE ON STAGE

40 talented stylists from Australia & New Zealand will come together to battle it out to take home the Gold Award in two categories: Color Vision and Creative Vision.

COLOR VISION FINALIST NEW ZEALAND

COLOR VISION FINALISTS AUSTRALIA

CREATIVE VISION FINALIST NEW ZEALAND

CREATIVE VISION FINALISTS AUSTRALIA

Ann Marie Young

Fleur Devonshire

Caroline Daoud

Madeleine Todd

Alan Wang

Kimberlie Dunn

Beau Jenkins

Georgia Freeman

Ashleigh Campbell

James Rossi

Christopher Koucas

Markis Weisheim

Anna Bell

Kylie Hayes

Ben Russell

Hayley Keep

Catherine Hou

Jamie Barakat

Giuseppe Mancuso

Rose Moffat

Anthony Bayer

Laura Williams

Charlene Fernandez

Hiroko Okada

Chinney Yeap

Mana Dave

Jack Horton

Sarah Culliford

Gabrielle Docherty

Mikaela Edwards

Chung-Yang Su

Ryan Brown

Ella Pixie

Michael Oâ&#x20AC;&#x2122;Halloran

Jay Blitsas

Teagan Cousins

Jaimee Smith

Sara Allsop

Daniella Barca

Sharne Rizzo

STYLING BATTLE LIVE ON STAGE

THREE OF THE INDUSTRY GREATS GO HEAD TO HEAD ON STAGE IN THE ULTIMATE STYLING BATTLE

FRANK APOSTOLOPOULOS

ELIZABETH TEDESCO

BRAD LEPPER

LIVE ON STAGE INTERNATIONAL ARTIST - FIRST TIME IN NZ

DANA LYSENG Multi award-winning, colourist and stylist is part of the Wella Professionals Canadian Guest Artist team. Watch her take to the stage to demonstrate her unique work that spans film, television and editorial.

MONDAY MASTERCLASS MONDAY 11 SEPTEMBER 2017 Your opportunity to get up close & personal with FRANK, ELIZABETH, BRAD and DANA, as they take you through how to get-the-look from their epic on-stage Styling Battle and Show.

TICKETS ON SALE NOW TRENDVISION 2017 AWARD SUNDAY 10 SEPTEMBER 2017 TE PAPA TONGAREWA WELLINGTON WATERFRONT, WELLINGTON, NEW ZEALAND . DOORS OPEN 6.30PM - SHOW STARTS 7:00PM AFTER PARTY ONSITE UNTIL LATE!

TICKET PRICE $95.00

MASTERCLASS MONDAY 11 SEPTEMBER 2017 TE PAPA TONGAREWA WELLINGTON WATERFRONT, WELLINGTON, NEW ZEALAND

EARLY BIRD TICKET PRICE

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To find out more about the Ultra Contouring and Past forward trends www.education.wella.com

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Modern Flair & Traditional Barbering with

CHRIS FOSTER

A leading player within the male hairdressing industry with multiple awards and over 20 years experience, Chris Foster’s unique approach combines a modern flair with traditional barbering techniques.

As Creative Director at The Refinery, Mayfair (formerly with Harrods Barbershop) and now Principal of The Foss Academy, he is dedicated to providing education through his elite men’s grooming training to ambitious and progressive stylists who want to achieve the highest level of technical excellence. In the last mnth alone, he’s presented at four major seminars in Miami, Dubai, Mumbai and the UK. Chris is a dynamic international platform stylist who exhibits the right mix of showmanship, energy and education, which is also reflected in his photographic and session work. Currently Style Director for The British Barbers Association, Chris has lead global creative teams, demonstrating his diverse skills at fashion weeks in Paris, Moscow, New York, and London, once completing a record-breaking 105 models for the largest ever menswear show held in Leicester Square. Chris is seen as one of the UK’s leading men’s groomers and is the editor’s choice for several leading features. His outstanding work has been showcased in publications such as Londons’ Sunday Times Style Supplement, Hairdressers Journal, FHM and Men’s Health Magazine His list of accolades includes Hair Magazine Best Men’s Hairdresser of the year 2014 & 2015, three times winner of ‘Black Hair & Beauty Barber of the Year’; inductee into the ‘Barbering Hall Of 64

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Fame’, winner of ‘The Guild European Golden Clipper Award’ and he was also one of the first to receive the honorary PHAB Standard.

“Push boundaries and be open to change. We all get comfortable but I try not to stay in the comfort zone for too long” YOU ARE A SPECIALIST MEN’S STYLIST. WAS THIS ALWAYS YOUR INTENTION WHEN ENVISIONING YOUR CAREER?

It was actually, yes! My first insight into the hairdressing industry was when I started work experience in a barber shop. I ended up doing two years there and realised that I needed to get qualified. Back in the 90’s, qualifications were all in female hairdressing so that was the route I went down. I did that for a while and

absolutely loved it, it was amazing buzz and I saw hairdressers travel all over the world. I noticed that barbering didn’t really have the same opportunities; the traveling and show work didn’t exist because there wasn’t the focus on men’s hair. I realised that men’s hairdressing was very niche so my whole career then became focused on changing that perception. I shifted my career from hairdressing to specifically men’s hair – I wanted to make it more creative, exciting and attract others to do it. There weren’t the same opportunities in the award circuit either, I won Barber of the Year three times but the award was restricted to afro hair – there wasn’t any other men’s awards to go for

YOU’RE A VETERAN OF MANY INTERNATIONAL FASHION WEEKS. WHAT IS THE MOST EXCITING ASPECT OF DIRECTING THESE?

I would say the excitement of working with other creative teams. I love seeing how they develop a concept into a physical product that walks down a catwalk and how my hair skills complement the looks they’ve created. For me, it’s all about working with other creatives and the process of collaborating to create something incredible

YOU ONCE STYLED A RECORDBREAKING 105 MODELS FOR THE LARGEST EVER MENSWEAR

SHOW, I BELIEVE? DESCRIBE THAT DAY FOR US. (AND HOW ON EARTH DID YOU MANAGE THAT?)

The show was for a designer called Ozwald Boateng. It was his A/W 2010 collection show in London and we had five hours to style over 100 models. He created tribes with the models, so each look had to sit with a specific tribe. I prepped solidly for the two days previously sorting the models into categories so that on the day we had a factory-type scenario. We had separate cutting and styling stations whilst one stylist would do the beard trims and another would be applying the product – it took five stylists and five hours which was the only way we were able to execute all of the looks. It was a conveyor-belt of hair styling and once I’d signed off the final look, they were sent off to the clothes stylist and then onto the runway. It was before London Collection Men’s existed so it was very new and exciting. I’d say it was organised chaos!

FROM WHERE DO YOU DRAW INSPIRATION FOR MEN’S STYLE TRENDS?

These days I look at other influencers in the industry. Years ago, I would look through trade magazines, trend reports, editorials and glossy magazines for inspiration but social media has added a whole new level of inspiration for me. Men’s hairdressing is much different to women’s, men are slower to adopt new styles and they generally keep styles longer than women do. It’s always the subtle changes and

finer design details that alter with men so it’s important to stay on top of the game and use the outlets available to gain inspiration and keep your finger on the pulse. I get inspiration from many places. One of my collections was inspired by a walk around Mayfair in London. I saw a bust of a Greek God and thought I’d love to do a collection based on mythical Greek Gods – and that was it! Inspiration for other collections have come from films, comic books, sculpture, art…the list goes on!

WHAT ARE SOME OF THE BIGGEST CHANGES YOU’VE SEEN IN THE MEN’S STYLING INDUSTRY OVER THE YEARS?

The biggest change I’ve seen to the industry is the speed at which product companies have jumped on the male grooming industry- the number of products now available is staggering. There are more products for men now than there has ever been. 20 years ago, you could barely find a hair gel; now there’s everything a man could need! This growth has made it more desirable for the hairdressing industry to embrace male grooming, the retail opportunities are endless for salons and barbers alike. The ‘barber’ lifestyle has such a positive stigma to it. One of the main reasons I have so many amazing opportunities to travel is because I’m known as a barber. The life of a barber is more appealing than it has been before. We’re also seeing a huge growth in barber focused magazines and the desire to be a barber is unreal. I was in Miami recently talking to a chair manufacturer and they said they literally can’t

make barber chairs quick enough, the demand is ridiculous! I never expected it to blow up quite as much as it has.

“One of the main reasons I have so many amazing opportunities to travel is because I’m known as a barber.” SPECIALIST BARBERS AND MEN’S GROOMING SALONS HAVE EXPLODED IN POPULARITY IN RECENT YEARS. HAS THIS IMPACTED YOUR BUSINESS IN ANY WAY?

Before I developed the Foss Academy 10 years ago, I was frustrated that I couldn’t get the level of education that would help me develop and grow as a barber. I thought, if I’m having this frustration then others must be too, and so the academy was born! My philosophy was to base it on the fashion and creative work in the elite grooming emporiums in London. Opening cont’d over page

cont’d from page 65

the academy meant that when people wanted to get extra training in the barbering world as the industry grew, they could come to us and learn off our experiences and knowledge. Business was slow for a couple of years. It took a long time for people to realise that we could really help their business. We provided in-salon education and personal development programmes which included individual mentoring. Not only do I teach the practical side of male grooming but I also teach how to create a brand for themselves. The business has changed a lot in the last 10 years. We’re helping people at all levels now in a plethora of hairdressing avenues rather than just how to cut hair. It’s been an exciting and interesting progression.

YOUR MOTTO IS: “INNOVATE OR DIE!” TELL US WHAT THAT MEANS TO YOU AND WHY IT’S SO MOTIVATIONAL FOR YOU.

Innovate or die is my way of finding new ways to tell old stories. For me, if you don’t innovate or create, you ‘die’ creatively. I’m always looking at how I can do things differently, how can I change what’s been done before and how I can 66

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get people to think differently. Classic barbering is an old story so I try and find new ways of telling that story. For instance, I created the very first barbering app in the UK; jumping on digital opportunities was a big thing for me. I must constantly push boundaries and be open to change. We all get comfortable but I try not to stay in the comfort zone for too long!

YOU’VE WON SO MANY AWARDS, IS THERE ONE THAT IS MORE SIGNIFICANT OR SPECIAL FOR YOU?

Winning Creative Head’s Most Wanted Male Grooming Specialist award was very special to me. I was the very first person to win the award which was such an honour. I remember looking at awards previously and thinking there isn’t one that I could go for, but with the rapid growth and interest in men’s hairdressing it’s something that magazines just can’t ignore!

WHAT IS IT ABOUT YOUR BUSINESS MODEL OR WHAT YOU DO THAT HAS MADE THE FOSS ACADEMY SO SUCCESSFUL? Innovation!

Instead

teaching

one-to-

one, I’ve adapted to teach one-to-many. The two education apps we’ve developed offer something for everyone. We have free and paid-for courses as well as a YouTube channel and our brand new online education portal which we’ve just launched. The Foss Academy business model has changed over the years as I took a brave step away from teaching seminars to focusing on online education.

WHERE DO YOU SEE THE MEN’S SEGMENT OF OUR INDUSTRY GOING IN THE YEARS AHEAD?

It can only get better! We are seeing the global growth of male grooming getting bigger and bigger. The global value of the male grooming market is currently US$47.9 billion and is predicted to tip US$50 billion by the end of 2018. The industry and its creatives are moving rapidly and I think that’s why people are interested in the sector – but we mustn’t forget that there’s always new things to learn. Innovate or die! www.education.thefossacademy.com

FOR BARBERS

SOLD EXCLUSIVELY THROUGH SALONS Contact M&U Imports for full product details (03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

TRUE CLASSICS

Updated for Today’s Modern Man

Officially launched into Australia earlier this year, DEPOT Male Tools & Co is already making waves by bringing timeless and contemporary style back to men’s grooming products. Designed and manufactured in Milan with bespoke formulations, fragrances and packaging, the brand has proven to be a global success and this success is now available to professional barbers + salons Australia wide. DEPOT® celebrates the tradition of men’s grooming with an advanced and comprehensive concept. The sophisticated yet simple targeted products that make up the range are modern must-haves based on traditional formulas: true classics updated for today’s man. DEPOT® offers a complete range of men’s products  to meet the demands of a changing men’s market, moulded to fit their needs. Specific, high quality products with a strong identity were created for demanding professionals in the male market. Revisiting the original formulas of classic men’s grooming treatments, with modern, sophisticated  and technologically advanced reinterpretations.

Hair Biz Year 11 Issue 4

“DEPOT worked closely with the German Munster Barbers of Barcelona for 2 years to develop, refine and test the line before the brand was released to the European market in 2016.” Says Hannah Bebb, DEPOT Brand Manager. “During DEPOT’s conception, the German Munster Barbers were in the midst of the traditional barbering renaissance so this placed a strong emphasis on the development of an extensive shave line to compliment the art of traditional barbering services and cater to each individual barber and consumers needs. What really caught my eye was obviously the aesthetics of the brand. I’ve seen some really cool, masculine brands hit the market since barbering had it’s resurgence, however we were looking for a men’s concept that would outlast whatever fashion trend we were experiencing in the moment, a truly timeless brand. For me, DEPOT is cool, classic yet contemporary, a brand identity that will fit men of any age to any style. Watching the uptake of DEPOT globally has been incredibly exciting to watch & we are so confident our professional market here in Australia will be just as keen to follow the rise of the brand.”

“In my experience regardless of the gentleman or the look they are going for, they desire a product that performs and allows for easy application. DEPOT delivers a boutique simplistic collection that fits in everyday style regimes and shaving rituals. These perfectly packaged bad boys will rule the growing market as the product is adaptable to all men’s wants and needs.” Sarah Jane Van Daalen, DEPOT Ambassador. “The team at Depot deliver on great account management, training and supply. The product itself is high quality which has made it easy for our master barbers to champion. The Barberhood were privileged to have first and exclusive access to this product in NSW. We will continue to use it as our clients are responding enthusiastically to the product and brand.” Renée Baltov. Director, The Barberhood

For more information, head to: www.depotmaletools.com.au Available Now through Conceptual Brands 1300 110 032 reception@conceptualbrands.com.au

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WHEN SCIENCE MEETS HAIR!

Newly positioned in the world of luxury hair cosmetics, Activance Professional stood out as one of the most prestigious, innovative brands to launch at Hair Expo 2017. Activance Professional is a contemporary salon-focused hair treatment range that complements the existing Activance Total Hair Health line. The Activance story began in Europe more than 50 years ago. After World War II, when infectious diseases plagued the continent, supplements containing the health boosting nutrient Rhodanide were given to humans and livestock in order to prevent illnesses from spreading. Unexpectedly, as scientists monitored the effects of the supplement on sheep and mink, they started to notice significant changes to the animalsâ&#x20AC;&#x2122; coats, including increased wool production, quality and shine. Leading German universities began to investigate and discovered that, in fact, Rhodanide is so essential to the biology 70

Hair Biz Year 11 Issue 4

of both animal and human hair that our own bodies naturally produce it. Rhodanide performs several vital functions at once, including strengthening hair, boosting hair follicle metabolism and fighting off damaging chemicals and free radicals The new AP series prioritises professional hair stylists, ensuring the treatment range is salononly and exclusively available to clients through a certified professional hairdresser. It also utilises modern scientific advancements and is designed to specifically maintain hair health in the 21st century, challenging relevant hair health detractors such as pollution and stress.

“We aim to add value to every action and interaction”

Simone Lee, Global Brand Ambassador

“Activance maximizes the amount of hairs on your head and encourages the growth of thicker healthier strands through increased moisture uptake, thus swelling the hair fibre for a fuller individual strand.” Arthur Chan “When it comes to using pharmaceutical-grade ingredients, it’s crucial for the safety of your body, because impurities and unwarranted additives could cause irritation or harm.” Arthur Chan “Activance is the world-first to bring you and your clients the true meaning of hair and scalp health,” Activance Founder Arthur Chan explained. “We all enjoy dental health by cleaning our teeth every day and we all enjoy skin health via using gentle, nourishing and UV rays protective cream. What about hair health? No one talks about it, but everyone deserves hair health just as much.” Asside from amazing new technology AP is committed to supporting social initiatives. The brands first photographic campaign featured models from Fashion Advocate Life Skills Program, which was initially designed to help build the confidence of Indigenous teenagers. The models were flown over to hair expo to appear in the first ever AP Main Stage Showcase “Hair DNA” “We aim to add value to every action and interaction” Says Simone Lee, Global Brand Ambassador of Activance, who crafted both the AP campaign and hair expo events. With hair health as primal brand focus, AP range is delineated into four categories – the all-new Densify, Vitalise, Alleviate and Purify. Densify utilises powerful Rhodanide to grow hair ensuring a healthy scalp and added hair thickness, with three different products catering to different hair and scalp types. The Vitalise leave-in treatment nourishes the scalp to protect against breakage, colour fade and environmental harm. Alleviate combines protective antioxidants with the calming MSM molecule and anti-inflammatory properties to soothe the scalp. Finally, Purify offers two types of shampoo (Calming and Balancing) and a Calming Conditioner, using ingredients such as moringa plant extract, rosebay plant extract, Tasmania pepper-berry, tea-tree and fruit acids to protect and nourish sensitives scalps.

to hair health and growth that our own bodies produce them. Our products are anti-pollution, anti-stress, anti-thinning, anti-ageing and combat hair loss. By boosting the vital hair nutrients and fostering the best environment for a healthy scalp and healthy hair growth, the treatments ensure thickness, volume, strength, shine and manageability.” At the heart of the New AP scalp care line is the stunning new Densify range, with the brand’s key Rhodanide ingredient and a host of other high-quality, natural components creating healthy hair that begins at the scalp. Rhodanide is a vital nutrient that our bodies naturally produce to keep hair healthy, but which is depleted by daily stresses such as styling, health conditions and chemical treatments. Rhodanide deficiency accelerates hair damage and thinning, and an infusion of the molecule can absorb through the hair’s protective cuticle layer to nurture the hair and scalp from within. Beyond the vital elements for your clients’ hair health, Activance Professional was designed with the salon stylist in mind, giving hairdressers a salon ONLY product they can feel confident recommending, which is supported by sophisticated brand education. AP has recently formed a collaborative training partnership with renowned hair science education provider Australian Institute Of Trichology further demonstrating the brands unwavering commitment for innovation. “The Activance Professional range is made available to the public via certified professional hairdressers as the only channel so that the salons and hairdressers can enjoy the exclusivity concentrating to serve clients without the worries of competing with e-commerce or other non-hairdressing outlets,” Arthur said. “To learn and understand the true meaning of hair health, we also offer education and certification.”

Simone Lee and Arther Chan, founder of Activance

Building on generations of innovation with Activance Professional, the brand puts two perpetual industry concerns in focus – the prioritisation of the salon, and hair health. For more information on the all-new Activance Professional range and to see more about Activance Total Hair Health visit activancepro.com.au

“Activance Professional works with the biology of the hair, not against it,” Arthur said. “The active ingredients are so natural and important Hair Biz Year 11 Issue 4

GOOD VIBRATIONS

Over the three days of Hair Expo GlamPalm were proud to be associated with 3 major shows and a Look ‘n Learn to showcase their tools and officially launch the new GlamPalm Clinic with Nano Vibrational Technology. The new Clinic iron was welcomed with open arms, so much so that GlamPalm sold out of their stock mid Expo, on Day 2! Hairdressers from all over Australia were curious about the new GlamPalm Clinic styler and had the opportunity to try all the GlamPalm tools at GlamPlam’s own Styling Bar, which became a the place to be at Hair Expo.

hair healthier and so much smoother, all made in Korea!” Verelst said.

As soon as visitors picked up the new Clinic styler, they were sold with the fantastic results its Nano-Vibrating Technology gives to the hair! Koen Verelst, Managing Director exclusively told Hair Biz “There is nothing comparable on the market and it’s not a gimmick. It is advanced technology that no other company has and it is here to stay! “

“It is not “just vibrating”, a lot of research has gone into how strong the vibration has to be and how many vibrations per minute are required to create the best results. The results are just out of this world!” He went on to explain that the vibration can actually be compared with a microwave! “As a microwave heats up food from the inside out, the same happens where the cuticle layer of the hair heats up from the inside out instead of applying heat from the outside. This results in better sealing of the cuticle translating to glossier, healthier hair and last but not least more hold. Even with fine hair curls will not drop anymore.”

“Just as we were the first ones to invent tilting plates, 3d swivel pivot cord and ceramic plates, this is yet another technology that makes the

Linda Woodhead, owner/publisher of Hairbiz had the opportunity to try the GlamPalm Clinic and said, “The word Clinic actually means

Hair Biz Year 11 Issue 4

an establishment where you receive medical treatment or advice, specifically of a specialist nature. Well I can safely say that this tool certainly lives up to its name, being that it is caring for hair and certainly is a specialist in its field. I see this as being a game changer when it comes to straightening irons.” And it doesn’t stop with the Nano-Vibration Technology, the GlamPalm Clinic has a ‘Clinic’ mode as well and this will eliminate your hot roller or hot towel after a hair treatment or leave-in conditioner. Where a hot roller or hot towel cannot get to the ends of the hair the GlamPalm Clinic can, saving you time which means more clients! During the expo weekend, GlamPalm ambassador Kobi Bokshish had the opportunity to show his creations styled with the GlamPalm Clinic together with Adam Ciaccia and Stevie

English. Shortly after Brad Ngata showed us how to integrate and use the GlamPalm Clinic. On Expo Monday, Geoffrey Herberg, Geoffrey Herberg Education presented a Look ‘n Learn for GlamPalm featuring his collection FABRIK and The Art of Construction workshop. Hailed as a great success, the team also consisted of some assistants from different salons around the country including Daniel Illorio from Diior 10 Salon, Georgina Smith from La Vita Hairdressing and Jess Milsom from Cranium Hair.

showcased.

“We were delighted to be working with one of Australia’s award winning bespoke designers to showcase our creative editorial inspiring edgy designs.” Said Geoffrey. “The designer Brad Webb from Darb couture in Brisbane’s iconic Brisbane Arcade coordinated over $50,000 worth of couture.” Geoffrey has been fortunate enough to work with Brad on many occasions in editorial shoots and as hair director for many of the fashion festivals that Darb has been

This was the first time that the Geoffrey Herberg Education brand has delivered education at Hair Expo with an overwhelmingly positive thumbs up form all those who attended. This was a definite highlight of the Expo weekend. In partnership with Glam Palm Australia Geoffrey delivered his philosophy about working with the Fabrik being hair and the endless possibilities of creating shapes textures

and designs. Inspired by some of his favourite designers Viktor and Rolf, Alexander Mcqueen, Karl Lagerfield the show resonated with the glamour of these high end designers . The Makeup looks were created by session makeup artist Maria Rivera and her team, with simple yet detailed clever applications of beads sequins and lace. Urban Tribe Australia provided the styling products used to create the looks. For further details or enquiries regarding Geoffrey Herberg  education email: admin@geoffreyherbergeducation.com.au or phone: 0405 312 057 GlamPalm has been showing amazing support for both the industry at large and the salon owner and if you are a salon owner and did not try the GlamPalm Clinic yet, call GlamPalm on 1300 652 797 for exclusive Hair Biz industry pricing!

Hair Biz Year 11 Issue 4

MY HAIR CARES

This season, ghd cult styling products are once again supporting breast cancer charities across the globe with the launch of their newest limited edition, the ghd Pink Blush collection. The strong and empowering message of ‘My Hair Cares’ headlines the partnership, now in its 14th year.

As a platinum partner of the National Breast Cancer Foundation (NBCF), ghd has raised over $20 million globally towards the prevention and cure of breast cancer through its iconic limited edition pink stylers. ghd Australia and New Zealand Managing Director Ludovic Dellazzeri says “This year marks another milestone in ghd’s partnership and ongoing support for the NBCF. Over the last 14 years we are proud to have raised over $20 million for the NBCF and its affiliates through our Pink campaign globally. In Australia alone, ghd has raised over $4.1 million which is attributed to the salons and industry professionals supporting the cause.” This year, ghd is encouraging women to show that their ‘Hair Cares’, with the purchase of a new ghd Pink Blush styling tool to raise funds 74

Hair Biz Year 11 Issue 4

for breast cancer research. Dellazzeri says “As a brand, this is a cause that is very close to our hearts. Not only are we very passionate about raising awareness and funds for breast cancer, we’re also very proud to continue our ongoing support for such an important organisation.” The new Pink Blush collection features limited edition pink styling products, with a portion of each sale of the collection donated to support breast cancer research. This money has funded various research projects which goes towards finding new treatments, discovering the causes of cancer, promoting early detection and ensuring the best possible care for women diagnosed with the disease. For every ghd pink blush product sold, ghd

will make a donation to the National Breast Cancer Foundation (NBCF). The limited edition range includes ghd’s premium styler, the ghd platinum® in an elegant pink blush finish, the classic V® styler, the ghd air® hairdryer with metallic pink accents and ghd paddle brush in pink blush. “In collaboration with our salon partners, ghd has shared the NBCF’s vision to move towards the prevention and cure of breast cancer, which we offer support to an ongoing research effort through our well known Pink campaigns. It’s really the ongoing support of our salon partners that drives the money raised, for which we are very grateful.” “Our ghd ambassadors do some truly fantastic work with chemotherapy patients who are experiencing hair loss, providing counsel for

those who are losing or slowly growing their hair back, as well as styling wigs for women going through the emotional and physical pain of chemotherapy. “ “We constantly receive feedback about how much women love their pink ghd stylers and with this long standing commitment, we’re very excited to not only extend our support once again, but to continue our relationship for many years to come in the fight against breast cancer.”

FROM NBCF

ghd has been a valued Platinum Partner of the National Breast Cancer Foundation (NBCF) for 14 years and has played an important role in helping NBCF fund life-changing breast cancer research. Every day in 2017, 48 Australian women are expected to be diagnosed with breast cancer and approximately eight women die from the disease , leaving countless families devastated. The only way to solve this is to improve how breast cancer is managed and treated through targeted and robust research.

enabling women affected to live longer and better lives. As a result of this research, the five year survival rate for breast cancer has increased from 76% in 1994 to 90% where it stands today in 2017. NBCF is working towards zero deaths from breast cancer by 2030. Breast cancer research has come a long way, but many women are still dying.

ghd has raised a total of $4.1 million for NBCF since 2003. Funding at this level will help to make effective treatments for breast cancer become available faster, helping women affected live longer, healthier lives. NBCF CEO Professor Sarah Hosking thanked ghd for their generosity and commitment over the years and said that the funds raised will help NBCF make a significant impact. “On behalf of everyone at NBCF and all the women and men affected by breast cancer, thank you. Your commitment makes a huge difference,” she said.

Over the course of the 14 year partnership with ghd, NBCF has helped to progress research that has helped to improve the diagnosis, treatment and prevention of breast cancer whilst also Hair Biz Year 11 Issue 4

AUSTRALIAN HAIRDRESSERS SAVE LIVES

Hair Aid Inc. began seven years ago when Selina Tomasich, a university lecturer, and her husband Mark Tomasich, a police officer, walked into an Aussie bar in the back blocks of Manila in search of cold beer and footy. Entering the tiny bar, disappointed that only the AFL was playing (not the NRL) they settled in for a cold beer and their own company. It wasn’t long until two ladies walked in, ordered beer and cheered the AFL teams on. Two Nuns walk into a bar! Selina, who in her own words ‘will talk to a fence post for a conversation’, introduced herself and asked where the ladies were from. Claudia, a Nun, was a university lecturer, which was an amazing coincidence and Kate, also a Nun, worked in a social enterprise called the Kuya Centre. The Kuya Centre supports young boys who have been left on the street by their parents because they simply do not have enough food to keep their children alive. Parents hoped that a charity would find the boys, before crime groups or prostitution rings did, and look after them. Kate said that the Kuya Centre collected the boys, looked after their immediate needs (food, water, health, shelter) and then began the journey to reunite them with their parents. Once reunited Kate and her team tried to find out why the boys were left on the street. She had found that in 99.9% of the cases, the answer was that the parents had no money, no job and no hope of gaining either of these in the future. The team at the Kuya centre were desperate to find ways to train the parents in a skill that would provide an income and in turn a future for the families. Selina asked what type of skills they trained the parents in and the reply was ‘We don’t. We want to, but we are not very good at that. We’d love to set up a sewing centre, but we just don’t know how’. Selina offered to help and on returning to Australia, she asked a group of university students if they wanted to help her set up a sewing centre in Manila. The answer was ‘YES’ and because Selina, in a previous career, owned a soft furnishings business and ran a sewing workroom, the project was completed eight months later. The first project was branded by the university students as the “Kuya Collaborative” and continued for two years. Selina asked Sister Kate if there was more that she could do. Sister Kate explained how they love to have hair cutting as a skill to teach, due to the fact that in Manila, it is against the law for boys to go to school with hair touching their school collar. “Because of this law, there is a ready made market for hair cutting here’, she said. Not being a hairdresser, but never one to say no 76

Hair Biz Year 11 Issue 4

to a challenge, Selina returned to Australia were the hair dressing industry answered her call. A five day training program was developed by Bernie Craven and hairdressers from all around Australia offering to come and volunteer and work with Selina in the communities in Manila. The need for hair cutting soon outweighed the request for sewing training (although the team still does sewing training once a year). A rebrand was in order and the Kuya Collaborative was renamed to Hair Aid Inc. Since the first hair cutting project in 2012 Hair Aid has trained 1,500+ people and will be completing their 14th project in June 2017. Now as a registered Australian charity, Hair Aid Inc. is committed to teaching skills to impoverished families in Quezon City, Manila, enabling them to breakthrough poverty.

HAIRDRESSERS IN MANILA

Over the years volunteers have included international and multi-award winning hairdressers including Caterina Di Biase, Benni Tognini, and Emiliano Vitale. More and more hairdressers have come on board and because of this Hair Aid has grown with Hair Aid Ambassadors in many states:- Tasmania (Jo Palmer), NSW (Denise Xiadias), VIC (Pete

Walstab) SA (Marcela Lastra) and WA (Lisa Polini). The introduction of the ambassadors has meant an expansion of the projects Hair Aid now offers. Hair Aid now works within Australia as well with Hair Aid Community Cuts (HACCs) projects, working with established charities and organisations that are supporting those in need in our own Australian Communities. HACCs projects offer free haircuts for the homeless, domestic violence sufferers, at risk youth in six different locations and are expanding this to 60 locations by the end of 2018. Volunteer hairdressers are needed to make this happen. As Hair Aid has grown, Selina, recently appointed CEO, has been instrumental in all aspects of the enterprise, but recognises that without the support and passion of Australian Hairdressers, Hair Aid would not exist. ‘”The value of Hair Aid has grown across the globe and we have had hairdressers from many countries now join us in making the world a better place” says Selina For More Information on how you can help www.hairaid.org.au Facebook (logo) hairaidaustralia #changingtheworldonehaircutatatime

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THANK YOU FOR THE MUSIC APRA Music Licensing By Kym Krey

The need for APRA licensing is a confusing and commonly misunderstood requirement for playing music in your salon business. Just like the best balayage you’ve ever done, the magic of each song playing in your salon does not happen by chance. There’s years of training, practice and hard work, not to mention talent. Any song you are playing is made up of a mix of the talents of a songwriter and composer, a publisher, an artist - to sing the song and play the music - and a record label. They all own a share of the song’s success. If you play this music at home or in the car, you don’t have to seek permission, you just have to legally download or buy the music. If you play the music in a business, you are trading on the good vibes the music creates and the songwriter, composer, publisher, artist and record label effectively become part of your salon team and have to be paid, through an annual licence with APRA AMCOS (the songwriter, composer, publisher) and PPCA (artist and record label). Many salons either don’t know about APRA until they receive a letter or feel they don’t need a licence if playing Spotify or other streaming services which is not correct. Quite simply it’s illegal to play music without holding an APRA music licence. To set the records straight and clarify your requirements, we spoke to Rusty Wallis, APRA 78

Hair Biz Year 11 Issue 4

National Licensing Manager and Anne Blair, APRA marketing.

“Royalty Free music isn’t royalty-free at all. The royalty for the music is incorporated into the purchase of the music up front.” Here’s what you need to know:

WHAT IS APRA LICENSING?

This licence covers the use of music in hair and beauty salons, nail salons and barbers including but not limited to reception areas and general business.

WHY DO I NEED A LICENCE TO PLAY MUSIC I’VE BOUGHT? If you use copyright music in your business you

need permission (a licence) from the authors of that music. By ‘use’ we mean anything from playing the radio, turning on a TV in the reception area, copying music from one device to another, streaming music through an iPad, piping music through a phone system, organising a concert and more. Securing an APRA AMCOS licence will meet your legal obligations under the Copyright Act.

WHO IS APRA AMCOS?

APRA AMCOS (which stands for the Australasian Performing Right Association and the Australasian Mechanical Copyright Owners Society) is a non-profit organisation which has been around since 1926 andlicenses rights in music on behalf of more than 90,000 members linked with 170 affiliated similar organisations worldwide. The Copyright Act (1968) states that for any music use (other than domestic) a business owner needs to come to a financial arrangement with whoever owns the music. That arrangement can be in the form of a direct deal song-by-song or via an annual, blanket licence with a rights management organisation (APRA AMCOS and PPCA). We pay your annual licence fees directly back to the songwriters, composers and publishers who own the music you’re using. You can get independent information at www. copyright.org.au. You will need extra APRA AMCOS licences for other music uses such as live performances (for example, having a DJ perform in your shop for customers).

HOW IS MUSIC BENEFITTING YOUR BUSINESS?

Playing music in hair and beauty salons relaxes customers and can create a welcoming atmosphere. If customers enjoy the music they are more likely to return and recommend the business to others. • 80% of customers would like to hear music when visiting a salon • 74% agree that playing music improves workplace morale • 81% say playing music puts staff in a happier mood • 90% of owners agree that playing the right music can be beneficial to their business From musicworksforyou.com

HOW MUCH DOES A LICENCE COST?

It depends on several factors such as the size of your premises, the number of devices playing music, the number of tracks on these devices and if you also play music for clients on hold through your phone system. Example. Tom has a small chain of five hair and beauty salons. Each salon plays a radio, but Tom thinks his salons should have more control of their own music. He wants to use an iPad in each salon so playlists can be customised to their clientele. Each salon is less than 150m2. Tom’s annual licence payment would be based on five salons with an iPad device (5 x $130.09), streaming up to 500 tracks (5 x $156.08), or $286.17 per salon.

WHAT MUSIC CAN I USE IF I HAVE AN APRA AMCOS LICENCE?

Your licence allows you to use virtually any commercially released music from anywhere around the world.

IS THERE SUCH A THING AS ‘ROYALTY-FREE’ MUSIC?

Royalty Free music isn’t royalty-free at all. The royalty for the music is incorporated into the purchase of the music up front. It is licensed at the source. There is a wide range of research about people’s preferences for original music rather than the so-called royalty free/elevator style music. Remember, if you can hear the magic of APRA AMCOS members’ songwriting lyrics and musical score in your salon, then the format is irrelevant. That means radio, TV, iPod, smart phone, iPad, streaming service, karaoke machine, jukebox. CD, DVD, records, cassettes (remember them?), Blu-Ray, Video on Demand, reel to reel, RCA tape, 4 Track, 8 Track, music roll, phonograph disc… you get the picture.

WHAT IS RE-RECORDED ‘PPCA-FREE’ MUSIC?

Some music suppliers re-record popular tracks using session musicians and singers. Although the product is not the original recording, you will still need a licence because the lyrics and melodies are not changed and remain represented by APRA AMCOS.

If you play this music at home or in the car, you don’t have to seek permission, you just have to legally download or buy the music. WHAT DOES APRA AMCOS DO WITH MY FEES?

After deducting expenses, APRA AMCOS distribute your fees to the songwriters, composers and music publishers whose works have been licensed to you. Of every dollar collected, about 85 cents is returned to music creators. Fees from background music, music on hold and copying go into royalty pools and are distributed according to data on music use from radio stations, ARIA (Australian Recording Industry Association) chart placings and music video channels. If you use a background music supplier, they will have arrangements with APRA AMCOS to pay your fees directly for the music used. For more information, visit More information at http://apraamcos.com.au/media/ customers/PEG_Hair-Beauty-Nail-Salons.pdf www.apraamcos.com.au Hair Biz Year 11 Issue 4

DOING IT JUSTICE

JUSTICE Professional opens $3 million warehouse & international distribution centre.

Just Cuts CEO and Founder Denis McFadden is celebrating these days…. and with good reason. Just four years after launching their haircare brand, JUSTICE Professional with zero sales and 14 products in the range, McFadden now stands in their new custom-built, 400-pallet capacity warehouse and international distribution centre (IDC), having completely outgrown their previous warehousing space. Architecturally designed with a bold façade of timber with fire engine red accents and located in the new industrial development zone at Taren Point NSW, the JUSTICE Professional warehouse and IDC is the latest innovation for the Just Cuts brand.

“The initiative took 12 months to build but this has really been 27 years in the making.” 80

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‘We wanted to add value to the investment Just Cuts Franchise Owners have in the business.’ said Just Cuts General Manager, Amber Turnbull. ‘We have increased the buying power for 190+ salons across Australia and New Zealand overnight and will be able to support 2,500 Just Cuts Stylists and 100,000 Clients per week with a better end to end solution. It’s all about quality and value for the Just Cuts community. ‘she said. We spoke with Dennis McFadden and Amber Turnbull to find out more about this exciting initiative.

THE OPENING OF YOUR NEW DISTRIBUTION CENTRE IS A MAJOR INITIATIVE FOR THE JUST CUTS BRAND. HAS THIS BEEN A GOAL FOR SOME TIME? DM: ‘Definitely, the initiative took 12

months to build but this has really been 27 years in the making. We started Just Cuts 11kms away from the new warehouse at Hurstville in 1983. Our first franchise opened in 1990 at Engadine, NSW and in June, the 199th Just Cuts franchise opened in Gordon, NSW. We are looking at this warehouse opening as our first very day of our very first business. This warehouse will add real value to the Just Cuts Franchise brand. We hope to be able to do it quicker and we hope to get pricing better. We’ll have more control to be innovative and try new things. And, it will add another reason why a potential franchisee would consider this brand a lifetime investment.’

WHAT PROMPTED YOU TO CONSIDER CREATING YOUR OWN PRODUCT RANGE FOR THE GROUP? DM: ‘Over the years, we’ve listened to

the requests of our Clients who asked for products they could use at home to maintain the Style Cuts cuts they received in our salons. We drew on our network of 3,000 Stylists for advice on what products they would like to use in Salons to service our over 100,000 combined Clients each

“We just opened our 199th Just Cuts across Australia and New Zealand, we employ over 3,000 Stylists and service over 100,000 Clients per week.”

week. In 2013, these calls were answered and JUSTICE Professional was born.’

HOW LONG DID THE PROCESS TAKE FROM BEGINNING TO END? AT: ‘The actual building took 12 months. We

were planning nearly 12 months before that though. The planning paid off as the build process was an enjoyable experience.’

HOW HAS THE RANGE BEEN RECEIVED BY CLIENTS AND STAFF? AT: ‘Clients and Stylists have been equally

enthusiastic about the range. The focus is always about bringing exclusive, professional haircare and styling products that our Stylists love to share and are easy for Clients to use at home. Client and Stylist feedback has heroed growth of the range to include a Dry Shampoo, Styling Mousse and a Treatment Mask. We are also launching five new SKU’s this Spring!’

WHAT, DO YOU BELIEVE, IS THE BENEFIT OF OFFERING ONE EXCLUSIVE RETAIL RANGE ONLY? DM: ‘Everyone has a vested interest. It’s

ownership and freedom to innovate. Offering one exclusive range brings together Clients, Stylists, Franchise Owners and our internal team. We all want to achieve excellence for each other. On the practical side, one exclusive range allows us to implement high quality and consistent messaging and merchandising across the brand. We just opened our 199th Just Cuts

across Australia and New Zealand, we employ over 3,000 Stylists and service over 100,000 Clients per week. We want them all to have access to the very best salon quality products. And with that comes great service, affordable price points and exceptional formulas.

YOU ALSO INCLUDE A TAKEHOME COLOUR RANGE. WHY DO YOU FEEL THIS IS SO POPULAR WITH YOUR CLIENTS? AT: ‘At least one in five Australian’s colour

WHAT EFFICIENCIES HAVE BEEN ACHIEVED THROUGH YOUR NEW DISTRIBUTION CENTRE? DM: ‘This warehouse adds real value to the

Just Cuts Franchise brand. We hope to be able to do it quicker and we hope to get pricing better. We’ll have more control to be innovative and try new things.’

WHAT DO YOU BELIEVE HAS FUELLED YOUR 40% YEAR ON YEAR GROWTH WITH THE RANGE? DM: ‘From day one we launched a loyalty

their hair at home. Just Cuts clients place extreme importance on value and their own time so we wanted to create the ultimate convenience of take home hair colour that can be guided by the recommendation of a fully qualified Stylist at the point of purchase. Our Clients are loving the ability to get everything they need in one trusted venue. JUSTICE Professional take home hair colour is salon professional quality so it really is the best of both worlds’

rewards program for our Stylists - JUSTICE Empowerment Rewards, to demonstrate and acknowledge that their hard work is what brings Clients and JUSTICE together. And, always taking another step forward. Whether it be this new warehouse, range expansion, merchandising strategies or the latest gift with purchase promo. We are always innovating. It never stops.’

WHAT IMPACT HAS THE JUSTICE RANGE HAD ON YOUR JUST CUTS BUSINESS? AT: ‘JUSTICE has allowed us to provide

WHAT IS ON THE HORIZON FOR BOTH JUSTICE AND JUST CUTS BRANDS IN THE YEARS AHEAD? AT: ‘We are looking forward to our 200th

Franchise Owners with an additional income stream. Retail sales are key to lifting the profitability of a salon. The impact is multiple as we have seen salon retail percentages increase, average purchase price increase and we have a significant percentage of walk in product sales now being the norm.’

Just Cuts salon opening in the very near future! We place a lot of emphasis on technology and innovation in everything we do. We are currently working a new client loyalty program, our 2017 JUSTICE product launch, our 2017 conference in Thailand as well as our expansion into the UK. Watch this space…’ Hair Biz Year 11 Issue 4

Hair

Shop

1. CARE VITAL NUTRITION MASK BY KEUNE To help prevent dry, breakable and frizzy hair in the winter months hydration is key. The intensely hydrating Keune Care Vital Nutrition Mask, works to transform and hydrate even the driest and most severely damaged hair, keeping moisture levels topped up to maintain beautiful health. www.keune.com.au 2. HEADPAINT ASH INFUSIONS BY FUDGE PROFESSIONAL Fudge Professional adds to its Headpaint professional colour line with Ash Infusions; a smoky capsule range of essential enhancing and neutralising toners to deliver bespoke blonde effects. Versatile and easy to use, Headpaint is the perfect solution for the colour specialist looking for great shine, superb grey coverage and perfect results. www.fudgeprofessional.com 3. SHIMMER.ME BLONDE BY KEVIN.MURPHY From the very first use, Shimmer.Me Blonde delivers to enhance colour and create luminosity by counteracting yellow tones in blonde or grey hair. With its dual technology, this shine enhancing spray repairs hair with lost moisture while adding a reflective shine that penetrates weightlessly, allowing hair to shimmer all day. www.kevinmurphy.com.au 4. BLOW DRY BEAUTIFIERS BY SHU UEMURA ART OF HAIR Achieving the perfect, natural-looking blow out at home doesn’t happen quite so easily, or so naturally. To achieve the ultimate blow out without the bouffant, Shu Uemura Art of Hair unveils its new Blow Dry Beautifiers. Two heat-activated BB dual care and styling products to nourish, prime and assist in creating the ultimate smooth, soft blow out that lasts. www.shuuemuraartofhair.com.au

5. POWDER CLOUD BY OSIS+ LABEL Schwarzkopf Professional’s OSIS+ Label just got even cooler with the launch of 4 new premium OSiS+ Session Label range styling products. The all-new Powder Cloud is a super fine, sprayable powder infused with Lava Rock, creating precise volume instantly through rootlift and a lightweight, flexible texture that gives a naturally rough finish. The innovative pump function, allows ultra-precise direct application and perfect dosage control for a high performance fine powder mist. www.schwarzkopf-professional.com.au

6. BRASS OFF BY MATRIX TOTAL RESULTS To maintain lightened locks, Matrix Total Results introduces new Brass Off, an In-Salon Service and Take-Home Collection designed for highlight-loving, brunette salon clients. Brass Off’s blue-violet pigments neutralise the orange, brassy tones that can occur when warm, underlying pigments from darker brunette shades are exposed. www.matrixprofessional.com.au

7. HYDRATE SHEER AND AIR DRY CREAM BY PUREOLOGY For finer hair types, the challenge to replenish moisture without weighing the hair down is a constant challenge. Silicone-heavy formulas can saturate fine hair making it appear limp and lifeless. Created to provide ultimate hydration with light, supple movement, Pureology’s best-selling haircare collection - Hydrate - introduces new Pureology Hydrate Sheer, the perfect companion to treat fine, dry hair. www.pureology.com.au

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8. CPOP ART BY AFFINAGE PROFESSIONAL Inspired by Anthony Warhol and the Lichtenstein era, Pop Art was born. 7 vibrant semi permanent colours, completely intermixable for creative, wearable art and containing Affinage Professionals’ unique formula Diamond Blend. www.affinage.com.au 9. CITYBEATS BY REDKEN New Redken City Beats is a vibrant collection of semipermanent, conditioning hair colour creams. Available in 8 vibrant shades, Yellow Cab, East Village Violet, City Ballet Pink, Midtown Magenta, Indigo Skyline, Broadway Blue, Times Square Teal and Big Apple Red plus Clear, each City Beats shade is inspired by an iconic New York City neighbourhood or celebrated city sight. The bold packaging takes its inspiration from graffiti, and features graphics designed by legendary New York City street artist Eric Haze. www.redken.com.au 10. CUREPLEX BOND – LIFT BY HI LIFT Revolutionising the hairdressing industry, healthy + blonde technology that surpasses the market. Several consecutive applications can be performed on healthy hair the same day with NO DAMAGE . Taking BLONDES to the next level of BRILLIANCE! www.muimports.com.au 11. CLAY BY DELORENZO Elements Clay is a firm gel that defines and separates short styles, and provides a vintage ‘wet look’ that is making a huge hair revival this season. Originally popular with males, in recent years gel is being used by fashionable females to help rough and edgy styles stay from day to night. Elements Clay contains natural ingredients including Aloe Vera to protect hair from heat whilst blow-drying, and Allantoin to leave hair soft and easy to manipulate. www.delorenzo.com.au

8 12. TRUEBLONDE HYBRID CRÈME COLOUR BY HI LIFT The new colours recently launched have created some noise in the industry with results to match. Hi Lift have designed a stunning array of new Toners, Ice Blondes and Ash Violets for the Australian market. www.muimports.com.au 13. BRITEPLEX BY ID COLLECTIVE Introducing: Briteplex - Not just another conditioning treatment! As we know, our hair is made up of disulfide sulfur bonds which break during bleaching, colouring, straightening, sun exposure and frequent hot iron use. Briteplex helps rebuild these bonds and is used as a stand-alone treatment, while bleaching or colouring, or as a weekly repair to dramatically reduce breakage. idcollective.com.au

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14. DENSIFY BY ACTIVANCE The health of your hair starts with the health of your scalp. That’s why Activance Professional brings you the latest innovation in hair health: Densify. AP advanced fragrancefree Densify treatments combine protective antioxidants with powerful Rhodanide, a natural nutrient that’s vital for maximizing hair growth. Regular use of Densify results in a healthier scalp, leading to naturally healthy hair with added thickness, strength and shine. www.activancepro.com.au

Ross Charles

Hair by Ross Charles of Ross Charles Hairdressing Photography by David Charles

Addiction

â&#x20AC;&#x153;I wanted to create a raw collection that reflects the vulnerability and complexity of the morning after the night before.â&#x20AC;? Kerry Mather.

Hair: Kerry Mather

MUA: Faye Campbell & Sophie Cox | Styling: Desiree Lederer | Photography: Richard Miles

BLOG SPOT.

If you could do anything knowing you would succeed… what would you do? Weird question? It’s a little like that question you get when you are a kid and where you are told you could find a genie that will give you 3 wishes… I remember saying I would just use one wish… and ask infinite wishes…obvious surely?! But seriously what would you do? Would I be hairdresser? Would I own Stevie English Hair? A better question would be… what if you could do something where you failed but then learnt? “If you don’t win you learn!” I love that saying! Is the idea of failing so bad? My son, who is ten, likes to do things he is good at; I try and challenge him, but there is something comfortable about knowing you can do it! Failing, breeds shame, I guess. I have watched his shoulders and head drop if he gets something wrong. Is this an inept human emotion? I didn’t teach him this… this is something he feels. Is that why not everybody succeeds? My son is learning to be a man with my help (poor lad), but WHY are we so worried about failure? Why do we have fear of change? Why do I sleep on the same side of the bed? I have tried to swap… my poor wife Mel, isn’t a fan. But 88

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STEVE CORTHINE

WHAT WOULD YOU DO?

I’m definitely into trying to shake my patterns. As a business owner I know that what I do affects my team. If I’m in a bad mood they know. Consistency is important, but what if something isn’t working. The idea of insanity is doing the same thing over and over again and expecting a different outcome. I challenge myself, and my thinking often. I try and not do the same thing or have the same thought process if something hasn’t been quite right! So whether you are a single operator, stylist in a salon or a multi business owner… if you are struggling, it’s time to look outside of what you are doing. I think some of the best advice I have been given is from people that do not work in my business. People that own salons, people I look up too - Carl and Belinda from Chumba, Phillip Barwick and loads of my Matrix crew, we share our ideas and the love of our craft. We all have very different business’ but have many things in common. So, in summary, this is very long winded brain fart is about how I do my best to change my thinking often especially if something isn’t working for me. I look for help because we cant do it all ourselves The glass is always half full. Be grateful for what you have! …And rather than never try I would rather fail 100 times as I know I will get up 101!

BLOG SPOT.

Yes, bad stuff happens. And quite often that really sucks to have to go through or deal with. But regardless of how challenging something is, it’s always our reaction to it that will dictate how much it is going to impact our lives. This game called life is yours and yours alone. From our own internal perspective, the whole world revolves around us. There are 7 billion people who see it the same way. While we are not all inherently selfish or self-obsessed, we are all far more concerned with how we are perceived by others than how we perceive them. To unjustly lay blame towards a circumstance or another person may seem relieving, yet in the long term it really takes its toll. The less you take responsibility for your actions and decision making, the weaker you become mentally. As a motivational business Speaker I often get asked to talk about resilience. Resilience is the process of adapting well in the face of adversity and overcoming stress. It simply means bouncing back from difficult experiences. We

believe

that

TRACEY HUGHES

ME, MYSELF AND I

the longer we tough it out, the tougher we are, and therefore the more successful we will be. However, this entire conception is scientifically inaccurate as resilience is about how to recharge, not endure. The key to resilience is trying really hard, then stopping, allowing time to heal, recovering, and then trying again. I believe taking responsibility for your happiness is a choice. Being accountable for your choices is a decision. Social media is influencing all of us to be more disconnected than we’ve ever been before through the illusion of increased connection. Yes, we are able to communicate with thousands of people with ease, but with what depth? The reality is social media isn’t reality. Therefore, is social media robbing us of real life experiences or do we regress to what the digital world has to offer? Build a life founded on giving back to others, believe in honesty, and a run business founded on integrity and it will strengthen your ability to tackle challenges when they do arise. Dream big, play big and take risks because there is nothing riskier than complacency. Relationships are an extension of our happiness and not the basis of it, so focus on strengthening the most important relationship…the one with yourself. Hair Biz Year 11 Issue 4

JUSTIN HERALD

BLOG SPOT.

STRATEGY VS STRUCTURE Often in business, we have worked out and planned the strategy of where we are going as an business and as a salon, and also what we expect in terms of outcomes. As a business owner, you know exactly what you want to achieve in your business. The issue these days is that sometimes the very structure of your processes in dealing with clients, can be the exact thing that gets in the way of an amazing customer experience. You see, it is the processes that you as the business owner put in place that can either better your outcomes with your customers or can create a problem for your customers. This is something that often gets overlooked. Having big broad statements or campaigns to get customers’ attention is one thing; having your customers actually experience them is entirely another thing. There are many examples we can find to see this happening on a daily basis. From insurance companies promoting that “we are here for you in the hard times” only to then make it hard for you to lodge a claim or get that claim actioned… to telecommunications companies telling us how much they appreciate their customers’ business only to put you on hold for half a day, then be put through to an overseas call centre operator who just reads off a script and doesn’t actually address your concerns. You see it is happening all around us, but as business owners it is up to you to ensure you don’t make the same type of mistakes with your clients. If your ‘strategy’ is to ensure that your client’s experience is an amazing one, then you must make sure that 90

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every touchpoint delivers on that promise- that your ‘structure’ or processes in every aspect of your business actually represent and execute that strategy. Understanding Customer Intelligence is a massive step forward for a business. Understanding what your customers are actually experiencing within your structure is a great place to start. We all want great customers and we all would wish for smart, loyal customers but if you treat them poorly or in a way that makes them feel like a ‘number’, you’ll find them leaving. Your customers are smart; they know what they want. The issue is, over the years many of them have been trained to not expect a great deal when dealing with businesses so they have just accepted mediocrity. I believe that is all starting to change. The question is.... are you ready for them? We all have to service our customer’s customer. By that I mean every experience our current and potential customers have with your business should be so amazing that they are forced to tell everyone they know about the amazing experience. My tip would be that you do a quick ‘strategy VS. structure’ stocktake of your business. Are your customers really having the experiences that you are promoting or wanting them to have or is the structure of how you go about things getting in the way? It is easily fixed. Justin Herald is a highly sought after customer service trainer and speaker and International Best Selling author of 8 books. www.CustomerCulture.com.au

KIRSTIE STAFFORD

BLOG SPOT. WHEN AUSTRALIAN HAIRDRESSING HISTORY IS MADE

I was extremely fortunate over the Hair Expo weekend to be present in a room where one of the biggest announcements in AUSTRALIAN hairdressing history was made.

help invoke change and affect government policies, and in doing so make our industry stronger.

No, I’m not talking about the winner of the Hair Expo Hairdresser of the Year, though kudos to you, Jason Fassbender from Parlour Hair in Unley; or even you my BFF, Scott Sloan from Sloans at Lane Cove, on being announced the NSW Hairdresser of the year. Neither of these achievements could rival the moment when The Australian Hairdressing Council announced that they have initiated a national registration process for our industry… aptly named HAiR!

H.A.i.R will be for qualified stylists only, with a registration process that confirms your qualification, and time in the industry. This will in turn allow H.A.i.R. to promote you via their website listing of all Registered Hairdressers from around the country.

So, what is H.A.I.R? H.A.I.R. (Hairdressing Australia Industry Register) is a national based registry system that was created in direct response to hairdressing industry feedback, through a national survey and is ONLY for Qualified Hairdressers. The purpose of H.A.i.R. is a multipronged approach to help elevate the Hairdressing Industry and give the Industry Qualification Credibility by: - Creating a more respectable image of our industry - Create national consumer campaigns - Professionalise the industry - Help bring professionals together nationally - Improve industry standards - Help protect consumers from kitchen operators H.A.i.R. is going to be more than just a Registry though, it is a collective voice of professionals that the industry has long needed, to 91

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WOW!!! But how will it work? Who is it for?

What will you will get? - A digital ID - Certification of Registration - Acknowledgement of your Time in the Industry - Benefits and Discounts from Associated Partners - Listing and Promotion on the Website as a Registered Hairdresser - Access to Events, Functions and Competitions - Knowledge that you are helping to make a change So how much is it? For the first 750 people it will be $69 for 3 years How do I get it? www.hair.asn.au To witness the passion and drive behind all of the people that have made this project come to life, was inspirational. It was also extremely well thought out. We need change, just as we need a national voice. As a salon owner, and proud hairdresser I believe in this. I am going to be a pioneer supporter. One thing many years in business has taught me….. be strong enough to stand alone, be yourself enough to stand apart, and be wise enough to stand together when the time comes.

Hair Biz Year 11 Issue 4

ARE YOU SCARING CLIENTS AWAY?

By Libby Cornish

Confused minds can’t sell and confused customers won’t buy! Have you ever gone out shopping to buy something like a new computer, phone, fridge, TV, lounge or even a new car for example, not knowing exactly what brand or colour or size you wanted and so had no success at all? Maybe you researched it with “Mr Google” and had a bit of an idea what you were looking for. In fact, studies show that we as consumers research and visit an average of 4 sites before we go shopping. Why didn’t you buy? You had the money, the time and the need BUT you still didn’t purchase. Was it because you didn’t find what you wanted or were you so confused after the well-meaning shop assistant verbally vomited the valuable information all over you, making you more unclear on what to do and feeling paralysed to make a decision in case it was the wrong one? Or was it that difficult to get a knowledgeable shop assistant who knew stuff about their products that you just left? How does this real-life drama relate to our industry? What clients are you scaring off who would have bought from your business? You could have more new clients if you just get clear. KEEP READING! There are two scenarios to consider here: First scenario: How clear (and confident) are your team about answering questions regarding your services, products, prices, policies etc? Or are they a bit confused and unclear? I suggest that you start with a Q and A session with your team asking the very simple questions that clients ask and taking note of how confident they are in answering them. For Example: • Do they know your prices without having to constantly look them up? 92

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• Do they know the retail prices? • Do they know your cancelation or noshow policy? • Do they know the marketing activity the salon is offering? • Do they know everyone’s roster and your trading hours? • Do they know the parking options for clients? When your team can answer what might appear basic questions in a clear and confident manner, it instantly builds confidence with the client and strengthens their relationship with the business. The client will then listen and feel comfortable to take the next step in the relationship of doing business with you. As a business mentor, I rarely hear salon staff who are clear on most of the points above. Always remember that we are in the relationship business first and the service we perform is hairdressing or beauty! Second scenario: When we know lots about our services and when a client asks a simple question, we get so excited that we may verbally vomit all that great information we’ve learnt about the way the colour pigments work or the 7 stages of bleaching when the client wants a

complete change, only to end up confusing the client. The end result? They don’t buy from us. When clients ask these questions, they are evaluating and making buying decisions. Train your staff to ask the client a few clarifying questions before giving their answer so they can be clear on what information is being requested before making the decision to buy from us. While it is important that we educate and train our teams to deliver an excellent colour or cut, prescribe the correct treatment or appropriate home hare care regime, it is even more important to train them to deliver information in a clear manner that doesn’t cause confusion and scare clients away. We need our clients to be loyal, raving fans who trust and value our knowledge and expertise and continue to buy from us. Take yourself back to your own shopping adventure and think about why you didn’t make that purchase! Want to hear more? Libby will be at the Brisbane Hair and Beauty Expo Spotlight Stage presenting more on this topic and would love to see you there. Join Libby’s salonpreneur page on Facebook or email her at libby@liberatedbusiness.com.au

SALON OWNERS: SHOULD YOU SOCIALISE WITH YOUR TEAM? By Lisa Conway

The answer is a resounding “YES” … with a cautionary “but”. Yes, by all means, hang out with your salon team, but make sure you set some linein-the-sand boundaries. Once you cross certain lines in the employeremployee relationship, you simply can’t come back. Proceed with care.

Why is it important to socialise with your team? Because that’s how you build relationships. When you relax beyond the deadlines and busy-ness of the salon, you get to really know each other. You connect on a human level. When you feel safe in each other’s company, you build two-way trust that strengthens your work relationship. We can all do with stepping off the hamster wheel of life to chillax with the people around us, whether family, friends or work 94

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colleagues. Making healthy connections with others is a strong marker for happiness and longevity. When you work with someone, it’s important to see them in a broader sense, as more than just a worker. It gives you understanding and empathy for them that can only enhance the culture you create for your salon. I always enjoyed socialising with my team. I sensed they wanted to catch up outside

the salon, in the real world, where they could see me as someone other than “the boss”. It’s like when you’re a kid and you’re surprised to see your schoolteacher in the supermarket buying milk and Weetbix. You realise they’re a real person, that they have a life beyond the classroom. That they’re normal. Everyone wants to work in a place where they feel a sense of connection or purpose, and to gather with others in a like-minded tribe. Avoiding socialising with your team

sends a message that you’re from different tribes. It’s a disconnect signal that gives your team a hollow feeling. Without a relationship, it’s just a paid gig and their care factor will reflect that status. Millennials (those in their teens, twenties and thirties) have a stronger desire to connect and belong than any demographic before them. For the most part, they’ve been raised in a very different family dynamic than baby boomers or Gen Xers. They’re more likely to have divorced parents and blended families. They have an incredible BS monitor and are used to being invited and involved in everything. Exclude them and you leave them feeling suspicious. Engage and socialise with them and you’ll win their support.

“Your team is the heart of your business. Look after them and, in return, they’ll look after your business.” Many millennials lack and crave a strong leader. Filling that space means you balance between standing beside them and standing ahead to protect them. It’s a give-and-take relationship that serves you well as salon owner, and them as employee. Now, back to those boundaries. I always set clear limits defining where and when I socialised with my team. Modelling good behaviour was key. I’m not a night owl or a drinker, so the chance of me losing control was next to zip, but I think the girls would’ve paid a premium to see me over-refreshed. If there’s an age gap between you and your team members, it’s easier to separate work and play. It can be super challenging when you’re all in a similar age bracket, say twenty-somethings. Wisdom’s a rare thing in your twenties and it’s easy to muck up and lose respect. You cross a line when that happens. I suggest you never have too much to drink in the company of your team and that you’re careful about what information you share. Avoid gossip and hearsay. Keep yourself nice! Otherwise you risk seeing the respect of your team members dissolving before your eyes. It’s not hard to plan social gatherings that will help you keep within the boundaries you set. Perhaps go out with your team, share a meal, maybe a tenpin bowling session and look to

head home at a decent hour. Leave them to kick-on and do whatever they need to do without concerning yourself with the details. You can’t unsay what you let slip or unhear what others say when fuelled by alcohol. And you can’t unsee bad behaviour (even if it starts out as fun). By removing yourself before things get messy, you eliminate the need for apologies or explanations. The line between professional and personal remains sharp and no one feels compromised. When you choose to see way too much of your team members, you also blur that line big-time. You end up losing sight of where the workplace relationship ends and the friendship begins. You feel conflicted and confused. So does your team. Short bursts of social interaction are incredibly valuable to any organisation. Be purposeful and plan for the best outcomes for everyone.

Have dinner together once a month. Team-up to participate in a fun run or a charity event, or watch a sporting event or a movie. The possibilities are endless. Your team is the heart of your business. Look after them and, in return, they’ll look after your business. Be generous – pay for the meal, buy them a drink, shout them a movie ticket. Ultimately, say “thank you”. A gesture of gratitude from a strong leader is a very powerful thing. For more salon team wisdom, email me at lisa@zingcoach.com.au, visit my website, find my video tips on YouTube, join Club ZING , read my 3 books - The Naked Salon: an essential guide to time, team and money for salon owners , Your Salon Team: the salon owner’s guide to finding, motivating and keeping great staff plus my latest book Your Salon Retail: the no-nonsense, no-hype guide to kick-arse retail in your salon business. www.zingcoach.com

Hair Biz Year 11 Issue 4

USE YOUR HEART... GROW YOUR BUSINESS THROUGH CHARITY By Kelly Kent

Who are you and what do you say to your team and clients without really saying anything? What are your beliefs? Who do you support?

Hair Biz Year 11 Issue 4

Cranium Hair opened in 1997 and very soon after, if not straight away (I can’t remember categorically) I started up the Cranium Charity Fund. I put $2 from every haircut into our charity account and donated that money to my chosen causes. Why? I felt if I was asking my community to support me that I needed to give something back, I needed to support people that needed help. I’m not sure about you but my inbox is inundated daily with requests to support local schools and clubs and great causes. Then there are the client’s request for charity donations too! They are just that- great causes, but where does it stop? As a business, I wish I could, but I just can’t support them all. I really want my charity budget to pack a punch! I wanted to get the most out of the dollars that I donate, so I was very selective about where it went. I think everyone has their “cause”; something that they are passionate about, usually as a result of someone or them being personally touched by something. For me it was my wonderful friend and my accountant. Her little baby Natalie was taken due to complications of cancer at just 8 weeks old; she would have been 21 on the 20th June this year. Seeing the devastation and the impact on my friend, I wanted to do whatever I could, big or small, to prevent another parent losing a child, so that’s how our fund began. For many years I gave thousands of dollars to the Children’s Cancer Institute Australia at Kensington who are incredible and doing some amazing work. In addition to CCIA, I donated to Bear Cottage which is one of only two children’s hospices in Australia...they are magnificent! One of our favourite clients passed quickly from melanoma so we changed the name of our fund to the Sharyn and Cranium Charity Fund. Sharon was instrumental in the setup of a charity called Kid Xpress which helps kids facing trauma. I love that when something strikes your heart, it drives you to make a difference; you want to help people you don’t even know. But what has this got to do with building your business? We shared this with our clients, on our website, pricelists, anywhere we could; we let our clients know and they loved it. Don’t get me wrong, there were times when I was moving a few thousand dollars from my trading account into our charity account and it was bloody hard to do but that’s what it’s all about...making a sacrifice. I have always been a bit of a hippy and in the past few years my beliefs have evolved. As I get older (OMG!!!) I consider more what impact I am having on the future! What can I do to make a difference? Which leads me to my favourite movie, WALL-E (kid’s cartoon several years old

but GREAT message). If you haven’t seen it, PLEASE do. Our industry is all about helping people and solving problems but, wowsers, we are toxic to the environment! So what could I do? I have recently and incredibly proudly partnered with Sustainable Salons Australia; a fantastic and far reaching program based around recycling and sustainability (hence the name!).

“I think everyone has their “cause”; something that they are passionate about, usually as a result of someone or them being personally touched by something.” This is now where my charity dollars go. Why? Whilst I did what I could and donated to other charities, my contribution felt like a drop in the ocean (to me, it was a sizable $15 - 25k per year for 15+ years). I wanted my money to do more. As a Sustainable Salon we are now: - Recycling ALL of our foil - Recycling ALL of our tint tubes (hairspray cans etc.) - Recycling ALL of our plastic (including lids of the tint tubes and tester products) - Recycling ALL of our paper and boxes (magazines and newspapers) - Our chemical waste is collected and not washed down the drain - ALL of the hair we cut is used to soak up oil spills and on community gardens - Our old tools and razors and also recycled This program is so far reaching, it is amazing. In our salon, we do around 150 clients per week and 70% have colour. We’re on the northern beaches of Sydney, so we do lots of foils. You can imagine the amount of foil we used to put

into general rubbish! What a waste! Now our foil (and paper) is sent to China to be recycled, with the funds from this going to OzHarvestanother great organisation that feeds the homeless; in fact just $1 will provide 2 meals for someone! As if all of this wasn’t enough, Sustainable Salons have aligned with Variety to provide children and now adults with alopecia, hair for wigs! There is no way that I was ever able to cover all of those bases with my $2 from every client. But how does this build my business you ask? It’s a great and noble cause you say, but it’s a cost to the business, not a business builder, right? WRONG! Since we have introduced this program and told our clients that we now recycle 90% of our waste, they are blown away. New clients have told me that if they were aware that a program like this existed, they would ACTIVELY seek out aligned salons. I believe that people are far more aware and concerned about the environment than ever before. My team are mostly millennials and they are superconcerned about the environment, so this also helps me with recruitment. Any help there is a good thing, right? Let’s be honest; when you give vouchers etc. to school raffles or local club charity events, it comes with exposure and the promise of the opportunity to gain more clients. This is part of a marketing strategy in addition to “helping out” and it can generate some new clients. Every salon has its own unique selling points, its culture, its beliefs and trying to reduce our impact on the environment is one of ours. We also use eco-heads to reduce our water usage. If you don’t currently have set guidelines for what you want to do or what you want to give, take a moment to work out what you will do in the future. The end of financial year is a great time to look at your numbers and plan for the year ahead. Clients love to know that you are supporting a charity so shout it out, don’t keep it a secret! Use it in your advertising and marketing and display it in the salon. No matter what you choose to do or why, just be passionate about it, be consistent and get your teams on board and get involved! Speaking of teams, I am so excited to announce that ‘Terrific Teams’ is here! If you want a high performing team, incredibly happy clients and an increase in your salon turnover without any new clients, Terrific Teams Online Academy is open and ready to go. All you have to do is make the decision and press the button. At least check it out...http://www.craniumconcepts. com Until next time, trade well xox Hair Biz Year 11 Issue 4

INSTAGRAM & CREATING “THE DREAM” By Estelle Oliveri

A lot of hair salon owners consistently ask me: “How do I acquire more followers on Instagram?” I have many salons ask me how to increase their growth on Instagram. My first question back is: ‘WHO do you want to follow you?’ There are over 5,000,000 Instagram accounts in Australia which are a mixture of business and personal accounts. For each account, there is a human behind the scenes “driving it” – everyday people creating content for respective pages and learning about others and the world around them. With this vast amount of people on Instagram in Australia, there is opportunity to grow your business. However, growth occurs when we post the right type of content and have the right type of people following our accounts. One of the most frustrating things I see frequently on salons’ Instagram pages is hair salons following hair salons; hairdressers following hairdressers. This of course has its own intrinsic value for keeping up with trends, education and hiring however it does NOT bring ideal client through your door. There are NOT 5,000,000 hairdressers in this country, so why are hair salons mostly attracting others within their own industry to like and follow their page? In a perfect world, a salon would have followers in a desired demographic and geographic location, but this is a common dilemma for most salons. They can’t seem to acquire the followers they ideally want to be walking through their door. With so many salons and hairdressers following each other, it’s easy to fall into the trap of copying what other salons are doing on Instagram. And so, a vicious cycle begins to churn. Hair Salon A copies what Hair Salon B is doing…Hair Salon A acquires other Hair Salon and Hairdresser followers. Make sense? You and your business are worth more than the following of other hairdresser/salon accounts. It’s time to shake up the energy on your Instagram account.

Hair Biz Year 11 Issue 4

With this in mind, think about what sets your business apart from other salons. The first thing I think about as YOUR POTENTIAL CLIENT, is what change is going to occur to MY day, MY week, MY year after experiencing a haircut at your salon? Personally, I want to exude confidence in front of my work colleagues and exboyfriends, confidence when I awake in the morning and look in the mirror and radiance in front of my girlfriends and family. I want your salon to scream to me that you are my fairy godmother ready and waiting with all your weapons to make me into the Cinderella I need to be for my very own daily ball. Newsflash: I don’t get this feeling when I stare at Instagram portfolio photos focusing on the back of someone’s head. I don’t get this feeling when I see the post “FRIYAY”. I don’t get this feeling when you present to me a BOOMERANG. I don’t get this feeling when you show me mirrored photos of someone’s head. I DO get this feeling when you present to me “the dream”. Luxury living, confident women, eye contact, smiles, full body shots, the surrounding neighbourhood culture, jewellery on necklines and ears that play beautifully with hair, quotes that INSPIRE my work ethic and life, education of quality products that inspire my at-home hair care….etc.

Everyone’s ideal client is different. If you’re not sure on what “the dream” is for your potential clients, ask your existing clients. Or if you have the time, have a look on Instagram and see what pages your clients are following. You will find “the dream” will surface through different pages they follow. It’s really important for hair salons to start looking outside the hair industry to find inspiration on what to post. Break through the bubble of copying what other hair salons are doing and start creating beautiful posts that resonate with your ideal audience. In turn you will see your Instagram growth will start to move towards more client-like followers. Want help? At Hairpin Digital, we can help you find “the dream” that resonates with your target audience and help you create beautiful posts. Whilst we work within the hair and beauty industry we constantly seek, explore and test ways to grow followers and sales by looking outside the industry. We want you to WIN. Estelle Oliveri, is the director of HAIRPIN DIGITAL – Affordable, effective social media solutions for businesses focused in Hair and Beauty. Contact her on 0498043064 or go to www.hairpindigital.com to learn more. Hairpin Digital is aligned with Geoffrey Herberg Education.

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