Year 12 Issue 4
Re-engineered for professionals.
The new Professional edition
Pulse-width modulation Air Multiplier™ technology
Enables precise control of heating element.
Annular element construction Annular double-stack heating element allows a compact barrel without compromising heat generation.
The volume of the air drawn in is amplified by three times, producing a high-pressure, high-velocity jet of air.
Re-engineered Professional concentrator Wider and thinner for precision styling, with cool grip edges.
LED indicators Increased magnetic strength
Clearly shows selected settings, and filter cleaning prompt.
2x stronger magnetic attachments, for secure 360° hold.1
Protects hair from extreme heat damage
Compared to consumer model.
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Intelligent heat control measures air temperature 20 times a second. Precise settings 3 speed settings and 4 heat settings, including cool shot.
Acoustically tuned One inaudible frequency. Quiet Mark accredited.
Light in the hand The 27mm diameter motor is uniquely positioned in the handle, for balance.
Airflow exit
Negative ions Charged particles in the air reduce static in the hair.
Aperture design reduces air rush noise. Constructed from liquid crystal polymer to ensure thermal stability.
Fast drying Dyson digital motor V9 spins at up to 110,000rpm. Vibration sound reduction mount A rubber isolation mount prevents the motor from vibrating against the inside of the handle, reducing the transfer of noise between the motor and the case.
Improved filter, built for salons Magnetic, removable and washable, with filter cleaning brush.
Longer cable 3.3 metres, for freer movement.
Only at dyson.com.au/supersonic-professional-signup #dysonprohair
www.delorenzo.com.au
ON THE COVER 30 Vincent & Anton De Lorenzo Receive High Honour
REGULARS 06 Editors Letter 18-22 Industry News 72-73 Hair Shop
INTERNATIONAL FEATURE 08-10 Junior Green
12 It’s All About Boris! Damian
CONTENTS
FEATURE Rinaldo 14-16 10 Minutes with Clive Allwright 42 2018 Haircolour Trends By Kristina Russel 44 The Art of Dry Haircutting By Dario Chicco 46-48 Colour Wizard Monique McMahon 62 New Horizons for Healthy Hair After Cancer Treatment By Simone Lee
AUSTRALIAN HAIR INDUSTRY AWARDS 24 The Dream Team, Tigerlamb 26 Rubi Hair, Richmond 27 Tyler Reid Hair 28 Toni&Guy, Perth Central
HOTSHOTS 2018 32-35 Hotshots House
SALON PROFILE 36 Expect the Best at DaleJames&Co 38-40 Our Week with Mark Bouris
PROFILE
50 Stevie English is ready to Glam Up 54 Heart of Wella 52 Exciting Developments at Affinage Professional
PRODUCT PROFILE 56 Ask the Experts at Dyson Supersonic 58 Glampalm Hair Essence Oil 60 Your Hair in HD 61 Kiss Cancer Goodbye – ghd pink campaign
COLLECTIONS 68-69 2018 Hair Expo Australian Hairdresser of the Year, Joey Scandizzo 70-71 2018 Hair Expo New Zealand Hairdresser of the Year, Danny Pato
EVENTS 64 Hair Expo Australia 2018 66 Hair Expo Awards 2018
BLOG SPOT 74 Fear is a Gift By Tracey Hughes 75 Secret Formula for Success By Geoffrey Herberg 76 #Teamwork By Kirstie Stafford
77 The Ultimate Chemical Reaction By Paul Frasca 78 Is Our Industry A Mess? By Steve Corthine 79 What You Water… Grows By Justin Herald
BUSINESS 80 Business of Wella 82 How Can I Afford A Salon Receptionist
By Marie Drever 84 Staffing, A New Model on the Horizon By Ruth Brown 86 Attracting New Clients To Your Business By Tracy Hall 88 Four Facebook Features Every Salon Should Activate By Estelle Oliveri 90 We’re Almost Booked Out, So Why Aren’t We Achieving Target? By Kym Krey
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HAIR BIZ PUBLISHER
Linda Woodhead linda@mochapublishing.com.au
EDITOR
Kym Krey kym@mochapublishing.com.au
ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au
EDITOR’S LETTER
ART DIRECTOR
Kellie Woodhead kellie@mochapublishing.com.au
ADMINISTRATION
Jess Richmond jess@mochapublishing.com.au
CONTRIBUTORS Kym Krey Linda Woodhead Kristina Russel Dario Chicco Simone Lee Tracey Hughes Geoffrey Herberg Kirstie Stafford Paul Frasca Steve Corthine Justin Herald Marie Drever Ruth Brown Tracy Hall Estelle Oliveri
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HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2018 mocha publishing All rights reserved.
Hands up who saw the recent ‘The Mentor’ episode with Mark Bouris featuring Sydney Salon Owners, Jeoff and Anna-Elizabeth Jones! Did you find it fascinating to watch this couple navigate so many of the challenges we face every day and hear Mr Bouris (with help from industry icon, Joey Scandizzo) get them back on track in just five days? I certainly did. Well, guess what! We reached out to Jeoff and AnnaElizabeth to hear what it was like to be thrust into the national spotlight and have your business decisions aired to millions of viewers around the country. Of course, the experience of working with business guru, Mark Bouris was likely worth almost any discomfort but we’re grateful to them for sharing so generously, so that an entire industry could learn along with them. Have a look inside and you’ll find the very interesting comprehensive interview. We also get to spend 10 Minutes With… colourful character and Piloroo Co-Founder, Clive Allwright and learn the unbelievable story of how he got started in the hairdressing industry. Amazing! We introduce you to UK Afro Champion Stylist, Junior Green, Que Salon and Academy Director, Monique McMahon and Boris himself, Damien Rinaldo, who all share with us their highs, lows and funny stories along the way. Zing’s Marie Drever will show you why you can’t afford NOT to have a Receptionist, I’ll show you why you’re working so hard yet STILL not making enough money and Estelle Oliveri will share with you four Facebook features every salon should activate.
If you attended our incredible Hair Biz Forum, you were likely touched, as we all were, by Zara Swindell’s tale of ‘What Is A ‘Nuff’?’ Well, that got our very own Geoffrey Herberg thinking and he’s created his 3-step C.U.T formula to inspire you to get committed, embrace your uniqueness and develop your talents. Check out his blog inside! Read all about the strategies and successes of some of our 2018 AHIA winners, and if you’ve been feeling a little ‘slow’ post Expo, you’re not on your own there! 3 days of round-the-clock madcap shenanigans will have no doubt taken its toll on many….. and yes, we’ll be sharing stories of our collective mishaps and adventures for weeks to come! But, you wouldn’t miss it for quids, would you? Time to ‘take 5’ and relax with your favourite mag! There are some great stories inside, so enjoy this fabulous edition of Hair Biz.
Kym Krey Editor kym@mochapublishing.com.au
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$20 from every ghd x Lulu Guinness limited edition styler and $10 from every ghd x Lulu Guinness hairdryer, going to the National Breast Cancer Foundation. Contact your ghd Area Manager or call 1300 443 424.
#ghdXluluguinness #KissCancerGoodbye
Kiss cance r g oodbye!
INTERNATIONAL FEATURE
JUNIOR GREEN
For the past 34 years, Junior Green has been honing his skills in Afro hairdressing, becoming one of the UK’s most successful Afro hairdressers. He currently displays more than 18 awards in his Kensington salon – and shows no signs of slowing down any time soon!
With a prestigious salon in the heart of London, he not only specialises in Afro hairdressing, but colouring, cutting and styling for all his Afro and European-haired clients. Working closely with L’Oreal Professionnel and ghd, he and his team regularly appear on stage at Salon International and Fellowship for British Hairdressing events, inspiring Stylists from all around the globe. “Everything I do is about making the client look and feel beautiful,” he says. “I love to push the boundaries and play with hair, but for me it’s ensuring my clients leave my salon feeling like a million dollars, feminine and ready to shine.” HairBiz Editor, Kym Krey, spoke with Junior recently to discover more about his very interesting story.
JUNIOR, INTRODUCE US TO YOUR CELEBRATED SALON IN KENSINGTON, LONDON, AND GIVE US AN INSIGHT INTO WHAT MAKES YOUR BUSINESS UNIQUE.
We are filling a niche in the market, predominantly Afro hair as that is what I trained in 34 yeas ago. Our clientele ranges from 10-yearolds to pensioners who have been coming to me since I began. They come from as far afield as Monaco, Brazil and Paris and they come to us because they want the best – they want to be looked after, with a high-end service and enjoy the experience of being pampered. And, of course, they want to leave with an on-trend style that suits them and their lifestyle. 8
Hair Biz Year 12 Issue 4
TELL US ABOUT YOUR EARLY YEARS IN THE INDUSTRY AND HOW YOUR UNIQUE STYLE DEVELOPED
I trained at a salon in North London when the whole perming service was really popular so I was thrown in at the deep end and was busy from the minute I walked through the door. I then worked at Splinters salon in Mayfair with Winston Isaacs. It was an incredible experience there and I learnt the art of dressing hair and hair care through Winston. It was a very good grounding. I worked in several other salons which was great for my development as it gave me an idea of how people work differently and approach hair in different ways. I worked with Errol Douglas for six years and that gave me an insight into the world of luxury. All these experiences allowed me to be universal in my skills and knowledge and helped me create my own signature style, which I would describe as being clean, simple, understated but adaptable and feminine.
WHO WERE YOUR EARLY INFLUENCES AND HOW DID THEY SHAPE YOUR AMBITIONS?
“SWEEP THE STAGE BEFORE YOUR NAME GOES UP IN LIGHTS. YOU NEED TO DO YOUR TIME – SUCCESS DOESN’T HAPPEN OVERNIGHT”
Without doubt Winston Isaacs was my biggest influence. Back then everyone was setting the hair and it was very structured. He taught me there was more to hair – it could move, it could be blow dried, it could have a sense of freedom.
YOU ARE FAMOUS FOR YOUR EXTENSIVE SKILLSET ON AFRO HAIR, HAVING WON NUMERUS AWARDS INCLUDING AFRO HAIRDRESSER OF THE YEAR. HAS YOUR SUBSTANTIAL CLIENTELE DEVELOPED MAINLY THROUGH REFERRAL OR FROM PUBLICITY DUE TO YOUR ACHIEVEMENTS?
Referrals and media exposure both help you build a business. A lot of people see us in magazines and want to come to see what we are all about – and most then stay with us. Others have been referred through word of mouth. Every client is important and they really are a walking advert for the salon, so you have to give 110% every time.
IS THERE ONE HONOUR OR AWARD WHICH IS PARTICULARLY SATISFYING FOR YOU?
My first ever award was Stylist of the Year at the Black Beauty Awards back in 2000, and my first British Hairdressing Award was Afro Hairdresser of the Year in 2011. Every win is important, but nothing beats the feeling the first time you win! I’m still entering awards now because it helps keep me motivated and enables me to be creative with texture, shape and colour. Working on a photo shoot allows your creative juices to flow and gets you away from the everyday hair you are creating. It makes you think about hair in a different way, as a fabric and an art form. It’s interesting to play with lighting and model poses to see how hair takes on a different life. cont’d over page
cont’d from page 09
YOU’VE BEEN ENTERED INTO THE HAIRDRESSING HALL OF FAME AN INCREDIBLE FOUR TIMES. WHAT DO YOU THINK IT TAKES TO ACHIEVE THIS LEVEL OF TECHNICAL EXPERTISE? Dedication and passion.
WHAT HAVE BEEN SOME OF YOUR MOST VALUABLE LESSONS LEARNED WHILST BUILDING YOUR BUSINESS?
Take advice - don’t be afraid to listen to it. Accept constructive criticism and don’t take it personally.
WHAT, SPECIFICALLY, DO YOU LOOK FOR WHEN SELECTING KEY STAFF TO JOIN YOUR TEAM?
Anyone who works with me needs to be reliable, honest, trustworthy and confident.
YOU EDUCATE ON BEHALF OF L’OREAL PROFESSIONNEL AND GHD REGULARLY. WHAT DO YOU MOST ENJOY ABOUT SHARING YOUR KNOWLEDGE IN THIS WAY?
It’s important that we pass on our skills and knowledge to the next generation; that’s the only way this industry will grow. They will add their own twist on a technique and create something new and that’s how we don’t become stagnant. There’s a real satisfaction when educating people who are willing to learn. It’s great to see them take something away whether it’s a tip, a technique, or a trend – anything that helps them develop their skills and their business.
IF YOU STARTED OUT AGAIN IN YOUR CAREER TODAY, IS THERE ANYTHING YOU WOULD DO DIFFERENTLY?
I would have liked to have done more session work, but it has only recently become a career path. When I was starting my career, it wasn’t really an option.
WHAT GOALS ARE STILL LEFT ON YOUR BUCKET LIST TO ACHIEVE?
I would like to have my own styling range for Afro hair. It’s very expensive but Afro hair is very specific and it can be difficult to find products that really work. Every head of Afro hair is different but the way it’s cared for is the same.
WHAT ADVICE WOULD YOU GIVE ASPIRING STYLISTS WHO DREAM OF EMULATING YOUR SUCCESS?
Sweep the stage before your name goes up in lights. You need to do your time – success doesn’t happen overnight. You need to work hard and with passion. In the early stages of your career it is hard going, standing on your feet all day, long hours and little recognition. But it is worth it and the benefits are huge. Hairdressing is without doubt one of the greatest careers to be involved in. www.junior-green.com Instagram: @juniorgreenhair 10
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IT’S ALL ABOUT BORIS!
DAMIAN RINALDO
Boris has a wry grin, a chink in his tooth and a cabinet full of trophies - it is indeed, not your average salon! With close to a quarter of a century in the industry, three-time Australian Hairdresser of the year, Damien Rinaldo, owner of Boris The Cuttery, is the winner of multiple awards, hearts and meat trays.
Following in his family’s footsteps, Damien has long list of accolades under his belt which he attributes to growing up in the world of hair. With his work seen on the covers of prominent magazines to leading fashion shows, such as L’Oreal Melbourne Fashion Festival, Damien has established himself as a household name amongst the hair fashion world and a breath of fresh air within the industry. Damien’s salon has a reputation throughout South Australia as a great place of employment. According to Damien, “The best hairdressers in Adelaide try to get a job at Boris The Cuttery, but we just can’t hire any more staff, preferring to keep our salon at a boutique size and very personal.” Boris’ staff just love working here. Not only is it a stamp of honour to be at Boris, but they also see it as a place to build their careers, with very good reason. Most staff employed on day one, are still there and have progressed strongly their careers, many winning accolades in their own right. Fresh from judging the 2018 HotShots competition, Hair Biz Editor, Kym Krey spoke with Damien recently to hear a little more about his colourful tale. 12
Hair Biz Year 12 Issue 4
DAMIEN, TELL US ABOUT YOUR EARLY YEARS IN THE INDUSTRY AND WHAT ATTRACTED YOU TO HAIRDRESSING.
It’s pretty simple actually. The truth is that I didn’t like going to school and I really liked girls, so hairdressing seemed like a great choice for me! Haha
YOU BEGAN ENTERING COMPETITIONS VERY EARLY IN YOUR CAREER AND ACHIEVED GREAT SUCCESS, HAVING WON OVER 60 IHS TITLES. WHAT WAS IT ABOUT COMPETITION WORK THAT INSPIRED YOU EVEN THEN?
Hair Machine’s foundations were competitions and its training - the environment was always very competitive. I just started working and I remember one of the stylists winning ladies hair cutting and I saw the way she felt and how excited she was- I just had to have the same feeling of achievement! After you experience the thrill of winning, the feeling is quite addictive and ultimately it’s a great foundation for developing your skills
AT WHAT POINT IN YOUR CAREER DID YOU SET YOUR SIGHTS ON THE AUSTRALIAN HAIRDRESSER OF THE YEAR TITLE?
I was a second-year apprentice hairdresser, of course, a long time ago- and I went to Hair Expo for the first time and I saw this man …..you might know him….. his name is Benni Tognini, winning Australian Hairdresser of the Year. His speech was so inspiring, and it made me feel so proud to be a hairdresser.
“THE TRUTH IS THAT I DIDN’T LIKE GOING TO SCHOOL AND I REALLY LIKED GIRLS, SO HAIRDRESSING SEEMED LIKE A GREAT CHOICE FOR ME! HAHA” WHAT DID IT TAKE TO WIN THAT HIGHLY PRESTIGIOUS AWARD?
23 years of hard work and determination and you can’t ever give up. You have to choose to listen to the people who tell you that you can do it, rather than the people who tell you that you can’t. Surround yourself with positive influences.
including me, all worked for ‘Boris’ and believed in the same values. Plus, it’s just more fun.
YOU HAVE SAID THAT YOU ‘WANT TO LEAD WITH LOVE NOT FEAR’. TELL US MORE ABOUT YOUR THOUGHTS ON THAT.
I think that it’s a good philosophy to live your life by and one I try to follow in my own life. Do things with love and not from the feeling of the fear of what could happen.
FINDING AND KEEPING GREAT STAFF IS THE ULTIMATE CHALLENGE FOR SALON OWNERS. SHARE WITH US YOUR PHILOSOPHIES AROUND THAT.
I’m constantly trying it create as many opportunities as I can for great young people within the industry. With my own team, I’m always creating milestones for them to achieve so they are always moving forward in their career. It’s very important that they don’t become stagnant within themselves and stop learning, because this is when staff become unhappy. Everyone wants to feel that they are achieving and growing and what good people want more than anything are opportunities. By creating those opportunities, we attract and keep the best staff- people who really want to do something in this industry.
WHAT DO YOU LOVE SO MUCH ABOUT SHARING YOUR KNOWLEDGE WITH EMERGING TALENT?
WHAT IMPACT DID THAT AWARD HAVE ON YOUR CAREER OR BUSINESS?
As I was growing as a young hairdresser I was always lucky enough to have people around me who shared their knowledge and, being in an industry that’s given me so much, it’s only fitting that I do the same for other young hairdressers, so they have the same opportunities as I did in my career or better.
WHAT ADVICE WOULD YOU GIVE TO OTHER STYLISTS WHO ALSO ASPIRE TO WIN THAT TITLE ONE DAY?
YOU’VE ALSO BEEN KNOWN TO OPEN YOUR DOORS TO OTHER SALON OWNERS TO SWAP IDEAS AND ENCOURAGE COLLABORATION. WHAT HAVE BEEN SOME OF THE BEST THINGS THAT HAVE COME OUT OF THIS?
It’s been amazing for my career in terms of credibility and opportunities and has added that extra clarification that what you’ve worked so hard for, has actually happened.
Anything is possible. I came from nothing. You have to stay driven and follow your dreams and do what it takes, but it can happen.
YOU HAVE A WONDERFUL STORY BEHIND THE NAME OF YOUR SALON, DEVISING A FICTIONAL CHARACTER, BORIS, AS YOUR INSPIRATION. HOW DID THAT COME ABOUT?
It was more about not naming it Damien Rinaldo or something along those lines! I just wanted to create the feeling that everyone,
It’s always good to collaborate with others. You learn new things from each other and share ideas. I think that to collaborate is the way of the future. As an industry we have to help each other.
AND FINALLY, HAVING ACHIEVED SO MUCH, WHAT IS LEFT ON YOUR ‘BUCKET LIST’ TO ACHIEVE? A holiday! Hahaha
10 MINUTES WITH
CLIVE ALLWRIGHT
A man who wears many hats and has seen so much of our industry, Clive Allwright is living proof that men can indeed, multi-task! You may know him as the face behind new industry tech company, Piloroo, or you may know him as the educational face of Muk Haircare but what you probably won’t know is the amazing story of how he got his start in the hairdressing industry! Read on as Hair Bis Editor, Kym Krey spend 10 Minutes With….. Clive Allwright.
CLIVE, TELL US WHAT YOU DO IN THE INDUSTRY TODAY:
As of today, I co-own Our Place Salon with my business partner Kelly Grant in Potts Point Sydney. I am also Co-Founder of piloroo.com along with Kelly Grant and I’m the Global Artist Director for Muk Haircare, where I’m responsible for writing and conducting education classes related to cutting and styling. I currently conduct 5 different classes around Australia, along with in-salon sessions for our platinum Muk salons. Just recently, I was in London with Muk founder Mark Garigilo and Muk’s European Creative Director Nick Irwin, shooting Muk’s new global campaign with world renowned photographer Rankin. I work 3 days in the salon, Thursday Friday and Saturday and I am booked out a month in advance. We have an amazing team at Our Place Salon, headed up by our amazing manager Natalie Hole, which allows me to be travelling
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at the beginning of the week with Muk. As Co-Founders of piloroo. com, Kelly and I work with our dynamic team and CEO Haim, to help salons become more productive and profitable by training and booking assistants and educators on our online platform nationally. You could say that I’m a busy boy right now!
TO HELP US GET TO KNOW YOU A LITTLE MORE, TELL US A LITTLE ABOUT YOUR UPBRINGING AND WHAT LIFE WAS LIKE IN YOUR FAMILY.
I was born in Middlesex England just outside London in 1969. My Dad worked for international publishing company, Transworld publishing (Corgi Books). When I was 5, my Dad’s job was relocated to Northamptonshire 60 miles North of London, so we relocated to the countryside to a little village called Raunds. Northamptonshire was the shoe making capital of the UK, as shown in the film and musical Kinky Boots. My Mum worked hard in a shoe factory as a machinist on a production line and rode a bicycle to work every day in rain, snow and sleet. She was an extremely hard-working lady. As a child growing up in the countryside, I was fortunate that Dad was heavily involved in motorcycle Speedway racing and trials riding, so from the age of 7, I raced motorcycles every weekend, travelling the country to compete. My Dad instilled some great core values in me from an early age: to be extra prepared; that it’s not the racing that was the winning formula, it was the bike preparation. We would spend night after night in the garage preparing the bikes for the next meeting. These are values I still utilise today when I am packing my kit bag to travel to do hair. I have the same mindset in my preparation. My Dad had a great saying: “Prior preparation prevents piss-poor performance!” Unfortunately, my Mum passed away suddenly when I was 18, from cancer. My little sister Claire was only 16 at the time and it was one of those tough times in your life that we can
never prepare for. I think our lives just went into a holding pattern for a couple of years. We slowly learnt how to get ourselves back to some kind of normality, but it was tough. As a result of these times, today we are a very close family and have a very special bond.
HOW DID YOU FIRST GET INVOLVED IN THE INDUSTRY?
My first experience in hairdressing was in 1983 when I needed a part time job at school. My mates were doing early morning paper and milk rounds but that was all too cold for me, so I approached the local barber, David Watford, for a Saturday job at £5 a day, which at the time, I thought was amazing. After leaving school I worked as an electricians off-sider on building sites in the cold. I hated it! One night I went to a nightclub and met 2 friends from school who were working at a big salon in Northampton called Phillipo Russo and they looked really cool and happy. They seemed to have lots of money and were hanging out with very attractive girls! I needed to know more- what was their secret to this amazing life? They explained that every time they did a shampoo they got a £1 as a tip and they were doing around 20 shampoos a day. That was close to a week’s wage as an apprentice in any trade which at the time was £27.50 under
Margret Thatcher’s Youth Training Scheme (YTS). I was sold! I decided to travel down to London ASAP and find a salon to be a “hair washer!” I walked around and found this salon in Sloane Square that looked amazing. Everyone was wearing white and looked like they were on the Miami Vice TV show! I asked to speak with the manager and this Italian man called Bruno with cool long hair met me. I explained that I wanted to be a hair washer, and I was so keen, I was prepared to work for 2 weeks for free (because in my mind, I was going to be winning on £20 a day in tips!) He said I could start tomorrow in their Mayfair salon in Davies Street. Boom! I was in! Unbeknown to me, I had walked into Toni & Guy- one of only two salons they had at the time. The man I had spoken to in Sloane Square was the great Bruno Mascolo, Co-Founder of Toni & Guy, along with his brothers Toni, Guy, & Anthony. I worked in Mayfair under Dennis Langford (now Managing Director of Toni & Guy Australia), shampooing all his clients. Dennis took me under his wing, and I made lots of tips! Dennis opened my eyes to just how amazing this industry can be. Thank you so much Dennis! After the 2 weeks was up, they offered me an apprenticeship. I am proud to say that I was at Toni & Guy throughout its global expansion. When I started with T&G they only had 2 salons, and when I left, they had 276. It was an incredible journey. I didn’t ever think I was going to be a hairdresser when I began those 2 weeks for free; I thought my career was only going to be as a hair washer for tips. I am proof that if you immerse someone into the world of hairdressing, even if it was never on their radar, once they see what an amazing industry can be, it can certainly change lives!
WOW! YOU WOULD HAVE WORKED WITH SOME OF OUR INDUSTRY’S BIGGEST NAMES ALL THAT TIME AGO?
I went to school in Raunds with Sally Brooks (2017 British Hairdresser of the Year), from the age of 13 and we are still very close friends. One year after I joined Toni & Guy, Sally came to London and did the same thing as me but approached Trevor Sorbie. Sally actually really wanted to be a makeup artist! I spoke with Sally recently when I was in London and she pointed out that so many great hairdressers in the world today, came from that generation of kids on the youth training scheme back in the 1980’s. Whether you loved or loathed Margret Thatcher’s policies, by allowing kids like us to get a start in an industry, it has certainly paid dividends for many of us.
How would we promote our skills? One of my salon clients, Nicolas Chu, has been leading and managing technology and digital businesses for the past 20 years. Ex-MD of Expedia in the region, he was also recently the global President of HotelClub and Ebookers; two leading global online companies operating in more than 30 markets with an annual turnover of US$2.5 billion. I have known Nico for 10 years and followed his success and I knew that he was an active investor/advisor for startups. I decided to deliver an ‘elevator pitch’ when he was getting his haircut. It went something like: “Imagine a website that worked like Expedia, where salons could browse through a pool of talented educators, listing their skills and prices, and salons could choose from their Bios etc to see who would suit their business.” He immediately thought it was a good idea: disruptive and exciting, and maybe the solution to a highly fragmented industry. Luckily Nicolas had followed my career for the past 10 years and could see what we were trying to achieve. Together Kelly, Nico and myself formed a partnership with Sanjaya (the CEO of one of the largest Development company in Sri Lanka), and also our CEO Haim, who had a stellar career in the digital space in Australia and Europe, and we co-founded Piloroo. We feel very blessed to be involved with such amazing people. We now have a team coming from global digital companies working with us at piloroo.com, developing the platform to the next exciting level.
HOW HAS PILOROO IMPACTED YOUR LIFE?
Piloroo has impacted my life in many ways. Firstly, partnering with an incredible team of people from outside our industry, we learnt so much more about the industry we lived in. We learnt the importance of time management; we learned to format our meetings properly using technology like Zoom from wherever we were in the world. Also, we’ve recently launched the Piloroo.com
“WHEN I WAS RIDING MOTORCYCLES AS A KID, I LEARNT TO RIDE A UNICYCLE TO ASSIST ME WITH BALANCE. I STILL HAVE A UNICYCLE AND STILL RIDE IT TODAY.” assistant training program, firstly ironically with Toni & Guy where as you have read is how this journey originally started. We see the future of attracting hair professionals based upon the Uber model. We intend next to offer the program all over Australia and help salons become more productive and profitable. Only then can they afford education. Piloroo.com currently has 182 active profiles of Educators, stylists and colourists and assistants nationally.
THREE THINGS YOU’RE PASSIONATE ABOUT:
I’m really passionate about helping the future of our industry grow and look bright. From inspiring hairdressers and assistants in our Muk in-salon sessions and unique education program, along with changing lives through our piloroo.com Assistant Training Program. I’m passionate about ensuring our team at Our Place Salon are achieving their life goals and have a great work-life balance. All of our staff work 4 days a week and have 3 consecutive days off -And finally, making sure my kids, grow up in
TELL US HOW THE IDEA FOR PILOROO FIRST CAME ABOUT.
piloroo.com first came from 2 original ideas that Kelly and I had (actually…. it was all Kelly!). • I wanted to expand my network and explore the possibility of reaching out to a wider audience to educate. • Kelly wanted to break into the education market and wondered how she would do it. Do we launch a website of our own personal skills? cont’d over page
cont’d from page 15
loving, safe environment and never be scared of being big dreamers. Being a great Dad and supporting them achieve their goals is important to me.
The Piloroo team at HairBiz Forum 2018
DESCRIBE YOUR IDEAL SUNDAY:
Actually having a Sunday off is ideal! I often have to travel on a Sunday night, so having the whole day off is amazing! I love swimming; I love to get up before the family wake up and head to either the pool or beach, depending on the season. I love to swim for at least an hour and complete a couple of kilometres. It’s my happy place. I often work out some of life’s challenges while swimming. I can’t talk to anyone and it forces me to be alone and think while being good to my body. You can’t beat a Sunday English roast dinner with Yorkshire puddings and a glass of wine: it’s a core memory from being a kid with my family growing up. I love revisiting it with my family.
WHAT’S LEFT ON YOUR BUCKET LIST TO DO OR ACHIEVE?
I would love to implement our Muk education programs to our network of distributors around the globe and build a global team of Muk educators. I would also love to share vision and our platform of piloroo.com globally. The issues we face in our industry are not just contained to Australia-it’s global problem. I would love to roll out our Assistant Training Program around the world by assisting our industry embrace technology.
WHAT’S THE CRAZIEST, FUNNIEST OR MOST UNUSUAL THING YOU’VE EVER DONE IN A SALON?
I have always been good at impersonating people. When I was an apprentice at Toni & Guy in the early 80’s I could impersonate the late, great Toni Mascolo to perfection. The staff used to get me to call the other salons and pretend to be Toni and have all kinds of fun sending people to the shops etc or telling people they were getting a pay rise when they weren’t. Horrible, I know! One night after Salon International, we were all up at the Academy at St Christopher’s Place. Toni refused to believe I sounded like him, so the test was set in front of all the staff; I was to try and call his wife Pauline. He said if I could fool her, he would believe me. So, Toni dialled his home number and luckily Christian Mascolo answered the phone, as he was still a kid at school at the time. I said, “Christian, can you please get Mum on the phone?” I heard Christian say “Mum, Dads on the phone” and walk off. When Pauline came to the phone I said “Pauline, we have made so much money at Salon International this year, I want you to get dressed up and meet me at the Hilton Hotel on 16
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Park Lane. We are having a night out together, no expense spared.” “Ok great “she replied “what time?” I said “Meet me at 9:30pm” At that point Toni knew I had her fooled and, being a man not to ever waste money, he snatched the phone out of my hand and screamed “Pauline ..Pauline it’s a joke! That wasn’t me!” All the staff erupted in laughter and it went down as one of my funniest pranks. Good fun times!
WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?
Wow… I am proud of so many things. I have been so blessed with a lot of luck, of being in the right place at the right time with the right people. I have also met some incredible people along the way, that I am so proud to still call my friends today. They have helped inspire and influence me along this incredible journey called life. I guess the biggest thing I am most proud of is before my Mum passed away. In the final weeks, she said to me “I want you to see the world, promise me you will see as much of the world as you possibly can.” My Mum had only ever lived in two places in England and only travelled outside the UK to Spain when my Nan won a trip at Bingo for two or once or twice on family holidays. Over the past 30 years I have lived in Hong Kong, then Perth, Sydney and then 8 years in LA before heading back to Sydney. My different roles with Toni & Guy, KMS and Muk have seen me travel to all corners of the globe throughout Africa, South America, North America Europe and Asia, and Scandinavia. Many years ago I was luckily flying in 1st Class back to Europe, and after a few wines, I looked out the window up into the sky, and had a chat with my Mum, and said “Hopefully this is what you had in mind.” My Mum was a massive influence on my life and showed me never be scared of hard work.
WHAT’S SOMETHING INTERESTING OR QUIRKY WE MIGHT NOT KNOW ABOUT YOU?
When I was riding motorcycles as a kid, I learnt to ride a unicycle to assist me with balance. I still have a unicycle and still ride it today. 2 years ago I took up ocean swimming and I’ve competed in various open water swims since. I had to face a fear head on, and I did it. 3 years ago, I couldn’t really swim. I used to swim like a frill neck lizard runs- with lots of thrashing around! I consider myself a good, competent swimmer today. It proved to me that just trying hard doesn’t work alone. It proved to me that you also need the right coaching and guidance to help you get better and faster to achieve more!
IF YOU COULD INVITE 4 PEOPLE, LIVING OR PASSED, TO A DINNER PARTY AT YOUR PLACE, WHO WOULD YOU INVITE?
My Mum, of course. I’ve got so many things to tell her. Richard E Grant would be next; I think he is an incredible man. “Withnail and I” was an incredible movie. I can recite most of his lines. I recently was informed he was having lunch near our salon in Potts Point at Fratelli Paradiso. I was gutted that I missed the opportunity to drive him mad! Jack Welch (CEO of General Electric) because his autobiography “Jack” was probably the best book I ever read. He was such an incredible inspiration and leader. I recently had the pleasure of meeting Heston Blumenthal and hanging out with him for a couple of days. Like I said earlier, I have a knack of being in the right place at the right time sometimes. He is a genius! He is a true visionary beyond anything I have witnessed before. Of course, he would have to cook, but I think he would be fine with that! All of our team at piloroo.com believe, now we have the proof from our test training programs, that not only does this system work, but we can really make a difference to people’s lives.
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AUSTRALIAN MAKEUP INDUSTRY AWARDS
INDUSTRY NIGHT
y t r a P I N A S S O C I AT I O N W I T H 2 0 1 8
AU S T R A L I A N M A K E U P I N D U S T RY AWA R D S
Sunday 29th July 2018 • 7.30pm – late • Madame Hedges, Cloudland, Brisbane
TICKETS $150 EACH Includes Food and Drinks from 7.30 – 11.30pm
MIX AND MINGLE WITH THE HAIR, BEAUTY AND MAKE UP INDUSTRY Celebrate with the Finalists and Winners of the inaugural Australian Make Up Industry Awards DJ Mat Stokes • Entertainment and Dancing with Virtuosity
HEADING TO BRISBANE FOR THE BRISBANE HAIR AND BEAUTY EXPO? Come and party with the hair and beauty industry on the Sunday night!
PRE-TICKET SALES ONLY www.mochapublishing.com.au/shop
IND US TRY NEWS
BRITISH HAIRDRESSER OF THE YEAR NOMINEES ANNOUNCED Following months of speculation and hundreds of nominations, the nominees for the coveted Schwarzkopf Professional British Hairdresser of the Year award have been announced. Darren Ambrose, Sally Brooks, Errol Douglas, Gary Hooker & Michael Young, Cos Sakkas, Angelo Seminara, Eugene Souleiman and Jamie Stevens are the successful nominees, selected by their peers on their professional reputation, vision and trend setting ability and their ability to promote and be an ambassador for British hairdressing. Previous winners include Trevor Sorbie, John Frieda, Andrew Collinge, Umberto Giannini, Nicky Clarke, Charles Worthington, Mark Hill and Andrew Barton. All eight nominees must now submit an exclusive collection to be judged by a panel of industry professionals in September before the winner is announced at a black tie ceremony in London on Monday, 26th November. The nominees’ collections will be on display at Salon International, London between 13th – 15th October 2018. www.salonshow.co.uk
Hair: Jamie Stevens | Photography: Richard Miles | Make Up: Lauren Mathis
EVY PROFESSIONAL APPOINTS STRAIGHTENING EXPERT FOR RELAUNCH Evy Professional is thrilled to welcome straightening and technical expert, Emma Temenes to their team, coinciding with the re-launch of the Evy Professional Rebonding Rejuvenation System. Working with straightening technology and brands is not new to Emma, who has undertaken extensive training in Singapore, Japan and Australia, not only in straightening and application techniques but also in the science behind the chemicals and how they affect the hair. The Evy Professional Rebonding Rejuvenation System is an advanced formulation containing selected extracts such as Olive Oil and Resveratrol (anti-ageing molecule from red wine) and ionised water for the ultimate in permanent hair rebonding (straightening) and rejuvenation. The system permanently straightens curly, frizzy, unruly hair - actually changing its texture to be soft, shiny and incredibly smooth. www.aquabaci.com.au/evy
TRACEY HUGHES MCS PREMIERE ORLANDO Over 60,000 beauty professionals from across the globe gathered at the Orange County Convention Center, Orlando Florida where MC Tracey Hughes mastered the main stage, engaging the audience and introducing the star-studded educational lineup. A Certified Speaking Professional with an empowering energy and infectious personality, Tracey Hughes is the consummate speaker, having dedicated her life to helping and growing others. She even got amongst the crowd, interviewing them about their experience at the event! “I was so honoured to be invited to MC at Premier Orlando and it was so much fun working with such a great production crew. It was an honour to introduce such highly respected and talented artists, many of who I know personally.” said Hughes www.traceyhughes.com.au
Hair: Jamie Stevens | Photography: Richard Miles | Make Up: Lauren Mathis
SUSTAINABLE SALONS WORK TO ELIMINATE UP TO 20,000 COFFEE CUPS AT HAIR EXPO AUSTRALIA Hair Expo and Sustainable Salons joined forces to ensure a sustainable salon industry. Enlisting coffee cup recycling organisation Simply Cups, Hair Expo set a target to eliminate as many as 20,000 beverage containers that are usually discarded over the course of the three-day event and would otherwise end up in landfill. Simply Cups placed green collection tubes on the show floor where attendees could place any paper cup (with lids recycled separately) for responsible recycling. Sustainable Salons also provided separation bins for exhibitors to dispose of materials like hair from cutting demonstrations, and product packaging like spray cans, styling bottles, foil, and other materials with the contents forwarded for repurposing with proceeds going to Australian charity, OzHarvest. www. sustainablesalons.org; www.hairexpoaustralia.com
BOND HAIR RELIGION WINS SUSTAINABILITY AWARD A shift in mindset and taking their landfill input from 100% to an impressive 13% has cemented Bond Hair Religion as a model of environmental practices in the hairdressing industry and small business in general. This commitment to the environment and long list of recycling initiatives has won the salon the 2018 ACTSmart Business Sustainability award for Small Business, and owner Jenni Tarrant, the Ministers Award for Leadership. In becoming a model of environmental practice for a hair salon, every aspect of daily salon operations was reviewed with the goal of creating a cleaner and greener business. Bond’s Small Business category win celebrates their commitment to making environmental changes such as biodegradable towels, installing water efficient taps reducing water by 56%, and introducing a shampoo buy back scheme for clients resulting in only 13% of waste going to landfill. Congratulations to Jenni and the Bond Hair team! www.bondhairreligion.com.au
KEUNE HAIR SALONS DONATE OVER $1MILLION TO HELP FAMILIES IN NEED
UROS MIKIC, JOINS THE WELLA FAMILY AS A CREATIVE DIRECTOR Uros Mikic, owner and creative director of Kinky Curly Straight salon in Adelaide, South Australian, has joined WELLA, part of the Professional division at Coty Australia. Uros is an awardwinning hairdressing talent, having taken out multiple awards since arriving in Australia in 2010. Kinky Curly Straight was established in 2012, by Uros and Mojca Bizjak-Mikic – who leads the salon business team. Regarding joining WELLA, Uros said: “I’m honoured and excited to join the Wella family as a creative director. I look forward to collaborating with WELLA’s talented group of creative artists, and to be able to share my knowledge with their salons. As one of the biggest and most respected hair brands, I have always admired WELLA, and I feel privileged our two brands will share a future together.” Jerome Toulza, General Manager, Coty Professional Beauty ANZ, said: “We are so excited to welcome Uros, Mojca and the Kinky Curly Straight team to the Wella family. We have admired Uros for many years, he is truly an incredible talent, so for him and Mojca to decide to partner with Wella is very humbling. When you join Wella, you become part of a family who are dedicated to helping you take your hairdressing skills and business to new heights. We feel privileged to have the opportunity to work with them and look forward to watch the future holds.”
Thanks to hair salons around Australia and New Zealand, The Keune Foundation has donated over $1 million dollars to help families with children diagnosed with a life-threatening illness. Many Australian families face increased emotional and financial strain when one of their children is diagnosed with a life-threatening illness. Medical treatments and the road to recovery are often a long and stressful process, and many families have no choice but to take lengthy leave without pay, in attempt to provide the much-needed support and care to their child during this difficult time. The Keune Foundation was established in 2005 with the aim to provide financial assistance to Australian families experiencing such hardship. 10 cents from every Keune Tinta Color and So Pure Color purchased by professional hair salons throughout Australia, is donated to assist families in need. Many salons also raise additional funds by hosting colour events for their clients or running local charity campaigns in-salon. www.keune.com.au
Hair: Jamie Stevens | Photography: Richard Miles | Make Up: Lauren Mathis
AMAZING HAIR WOWS AT 2018 BEAUTYWORLD MIDDLE EAST! Australian hair extension company, Amazing Hair recently made a huge impact in Dubai, showcasing their product range for the second consecutive year at Beautyworld Middle East. The brand showcased their entire range, and in particular the exclusive, high-end Ultra Luxe Collection and their new Slim Line Weft, with amazing results! The brand secured distribution in Kuwait, Saudi Arabia, Jordan, Oman, Dubai and are currently working toward securing more countries. A wonderful result. Closer to home, the Amazing Hair team have been tending the locks of TV star, Melanie Schilling with outstanding results. Having very fine hair, Melanie had worn many different types of hair extensions for the past decade and had experienced many hair horror stories, even accidental dreadlocks and an occasional bald patch! “Amazing Hair Australia extensions are the best I’ve ever had - strong, shiny, easy to manage, invisible, and with very few tangles. Now that I live in Bali, I put my hair through the ultimate commando course every day with harsh water, loads of sunshine, ocean or pool water and sweat! The AH Naturals home hair care products are fabulous, especially the mask, and I find this is a great way to protect my hair from the elements and keep my locks looking healthy.” www.amazinghair.com.au
WELLA TRENDVISION FINALISTS ANNOUNCED The pool has been narrowed from many hundreds of Colourists down to just 40 talented Finalists from across Australia and New Zealand who will come together and battle it out to take home the grand prize: The Gold Award in two categories: Color Vision and Creative Vision. To reach the final, entrants entered a photographic competition to create their own interpretation of Wella Professionals’ latest colour and styling trends. We are excited to now celebrate the Finalists across all categories: AUSTRALIAN COLOR VISION
AUSTRALIAN CREATIVE VISION
NEW ZEALAND CREATIVE VISION Ryan David Brown - Joey Scandizzo Salon Amy Gaudie - Urban Chic Kimberly Hazelton - Revolution Hairdressing Wilston Natalia Humphrey - Joey Scandizzo Salon Hayley Keep - Earth Wind Fire Hair Jess Lazarus - Rokstar Georgia Plummer - Cast Elizabeth Shedwick - Toni & Guy Chung-yang Su – Rokk Ebony Ben Wright - Rixon Hair NEW ZEALAND COLOR VISION
Shannon Bunn - Oscar Oscar salons Caroline Daoud - Uva Salon Tanya Grant - Joey Scandizzo Salon Jack Horton - Jack Horton Hair Boutique Kristie Kesic - Stelios Papas Toowong Giuseppe Mancuso - Rokk Ebony Birdie Meehan - Joey Scandizzo Salon Elena Nardone - Rokk Ebony Steph Patridge - Joey Scandizzo Salon Sade Webb - Que Colour 20
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Jess De Beer - Zaibatsu Hair Art Kimberly Dunn - Zaibatsu Hair Art Devo Weigang Peng – studio C James Rossi - Toni & Guy Nicole Sanders - Zaibatsu Hair Art Shannon Quin - Salon One Hair & Beauty Mandy Taylor - Zaibatsu Hair Art
Josh Angell - French Revolver Studio Anna Bell - Toni & Guy Amanda Buckingham - Zaibatsu Hair Art
Jamie Barkat - Ktizo Hair And Skin Anthony Bayer - Anthony Bayer Hair Tyler Berland - Zaibatsu Hair Art Mikaela Campbell - Opulence Jay Jin - studioC Kerrie Jordan - Kn Colab Rita Kaire - Blow Hair Co Liana King - Moha Jackson Rode - Zaibatsu Hair Art Jaimee Smith - Zaibatsu Hair Art www.wella.com/education www.wellatrendvisionanz.com
AFFINAGE PROFESSIONAL HOSTS SELL-OUT SOCIAL MEDIA TOUR
Understanding the importance of social media to hair and beauty professionals., Affinage Professional recently presented US social media expert, Cynthia Baker, for a series of sold out seminars for hairdressers and distributors in Brisbane, Adelaide, Melbourne, and Sydney. The attendees learned best practice social media methods for posting, hash tagging, sharing stories, going live, engaging with their end user, to take their social game to the next level. Attendees even used their own personal cell phones to go “live” and create content as the seminar was unfolding. A hairdresser herself with over 20 years behind the chair, Cynthia’s company SAGA Haus works with companies and celebrities around the globe. www.affinage.com.au
INTERNATIONAL HAIRDRESSING AWARDS ANNOUNCE ONE-OF-AKIND JURY FOR INAUGURAL EDITION The first International Hairdressing Awards event has opened with collections entires open until 3rd September 2018. Whilst the categories of International Hairdresser of the Year and International Artistic Team of the Year require a pre-nomination to participate, remaining categories are open for all to enter. Once entries close, the judges will vote with the finalists announced on 28th September 2018 at Salon Look Madrid, where the finalists’ collections will be presented in a gallery format. The final event will take place on 3rd February 2019 in Madrid with a glittering show and awards ceremony. Judges for the first International Hairdressing Awards include five international industry icons; Tony Rizzo, Anthony Mascolo, Trevor Sorbie, Klaus Peter Ochs and Carlo Bay. www.ihawards.com
HAIRDRESSERS SUPPORT CLIENTS EXPERIENCING FAMILY VIOLENCE One woman is killed every week through family violence and police are called every two minutes due to family violence in Australia. Hairdressers learnt how to support clients experiencing family violence at the Safe Hands seminar recently at Hair Expo. Hairdressers from around Australia attended the program on the day with an additional 211 watching via live stream and another 600 views since. The event attracted coverage on ABC Radio National and Melbourne with concurrent broadcast interviews and Channel 9 screening coverage in news bulletins. The following day, the Today Show’s live interview was watched by millions of viewers and online posts have attracted more than 3,200 more views so far. “The attendance and online response proves that hairdressers need and want to know how to handle a situation in salon, when the client is in need because of violence at home,” event organiser, Leanne Cutler said. “Just yesterday I heard from a hairdresser who had a client die at the hands of her ex-partner,” she said. “Sadly, it really does happen, and hairdressers want
BHI HAIRDRESSING STUDENTS ROCK HAIR EXPO’S
NEXTGEN GALA THE BOX HILL INSTITUTE’S KABUKI SHOW OPENED THE HAIR EXPO NEXTGEN GALA IN A BLAZE OF GLORY TO A PACKED INDUSTRY AUDIENCE. Certificate III in Hairdressing (SHB30416) students built workplace skills, preparing the stage spectacular with fellow make up and fashion trainees and choreographer Abbey Jones. Perfectly executed avant garde hairstyles showcased the students’ creativity and professionalism as they complemented the striking flamethemed fashion by award-winning Fashion alumnus, Tess Whitford. Box Hill Institute places a priority on industry partnerships and this is just one of the hands-on opportunities it provides for students.
to sleep at night knowing that they’ve said and done the right thing” Currently, the Eastern Domestic Violence Service (EDVOS) in Eastern Melbourne is running free training for salon professionals through the Victorian State grant and are currently campaigning the Federal Government to fund a national salon professional training program. Their program, called the Hair-3Rs (Recognise, Respond and Refer), has been delivered to 150 hairdressers throughout Victoria so far. www.edvos.org.au
Find out more about hairdressing training at Box Hill Institute.
1300 BOX HILL
boxhill.edu.au
RTO 4687 CRICOS 02411J
Hair: Jamie Stevens | Photography: Richard Miles | Make Up: Lauren Mathis
RUTH BROWNE APPOINTED NEW HEAD OF HAIRDRESSING AT BOX HILL INSTITUTE One of Australia’s most accomplished and awarded hairdressing educators, Ruth Browne, has been appointed Head of Hairdressing at Box Hill Institute to implement innovations in a largescale reinvention of the faculty alongside award-winning Education Executive, Jane Trewin. Ruth’s contribution to hairdressing education has been acknowledged with a Minister’s Award for Excellence in Education in 2010 and induction to the Hair Expo Hall of Fame in 2006. She has represented hairdressing education internationally many times including as a judge of the Skills Olympics in France, Switzerland, Canada and South Korea. Internationally renowned for her contribution to hairdressing education, Ruth is a Life Member of the Australian International Hair Stylists Association and has been inducted into the International Hairdressing Hall of Fame in Chicago. These accolades were the result of expertise in competency based training and flexible delivery methodologies. www.boxhill.edu.au
NEW LOOK TREVOR SORBIE ARTISTIC TEAM
2018 AHC SCHMOOZEFEST
Saturday night is party night and the sentiment couldn’t have been better endorsed than at Schmoozefest 2018, the Australian Hairdressing Council’s biggest networking and social event on the group’s annual calendar. More than 250 AHC members and their besties filled Melbourne’s Bobby McGee’s on Saturday 9 June for a night of fun, laughter and catch ups between friends from far and wide as hairdressers all over Australia descended on the Hair Expo weekend. Guests were greeted with an edible donut photo wall upon entering the venue, then treated to delicious Americaninspired food and drinks before the DJ opened up his collection of retro faves that had the crowd nutbushing their hearts out on the dance floor for hours on end. Come 11pm it was time to call the night a wrap, but many of the partygoers continued into the wee hours, evidenced by a few bleary eyes at Hair Expo the following day. Schmoozefest 2018 was a great success and hailed by many AHC members as the best one yet in the event’s four year history, as it epitomised what being a member of the Australian Hairdressing Council is truly about - friendship, sharing and celebrating the industry we all love. Oh, and eating donuts of course! 22
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The Trevor Sorbie Artistic Team has never been a stronger and more creative place. Drawing from each member’s individual styles and strengths, ensures that each collection breaks new ground in what’s possible with hair. From the iconic freehand colour work by Creative Colour Director John Spanton, to the original concepts of Artistic Director Tom Connell, this team strive to continue Trevor’s legacy of challenging the status quo. While in constant demand for show, education and editorial work across the globe the Trevor Sorbie Artistic team continue to keep the craft of original hairdressing at the core of everything they do. Moving into the Art Team from Art Team 2 is Davide Spinelli and whose dedication quickly propelled him through the Trevor Sorbie ranks to be invited to sit the Artistic Team test: an hour-long seminar watched by the whole company. Passing with flying colours, Davide now takes his position on the Trevor Sorbie Artistic team. Trevor Sorbie Art Team members are:
• Tom Connell - Artistic Director • John Spanton - Creative Colour Director • Tiziana Di Marcelli - Head of Education • Ryan Forsythe - Director/Head of Education Covent Garden • Nathan Walker - International Technical Director • James Bacon - Director/Head of Education Hampstead • Caroline Schmitt - Top Stylist, Covent Garden • Zak Twohig - Technical Director, Covent Garden • Davide Spinelli- Top Stylist, Covent Garden www.trevorsorbie.com
TIGI FINDS THEIR TRIBE Professional haircare brand TIGI recently hosted its annual Tribe event for salons. Held at the Ovolo Woolloomooloo, 70 salons attended and came from as far as South Australia to attend the day. The event saw the brand announce its new Australian Brand Ambassador, Michele McQuillan who then took part in a live Q+A discussing her experiences at fashion weeks around the globe working on shows such as Alexander McQueen, Prada and Versace. The event also saw the exciting announcement of TIGI’s sponsorship of the Pereira Fitzgerald show at Mercedes Benz Fashion Week Australia this season, with selected TIGI Tribe salon stylists joining Michele McQuillan backstage to create the hair look for the show. www.tigi.com
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2018 AHIA Newcomer of the Year, Tigerlamb, King Street Salon - Sponsored by Redken
2018 AHIA Best In-Salon Training, Tigerlamb - Sponsored by EVY Professional
2018 AHIA BEST IN SALON TRAINING 2018 AHIA BEST NEWCOMER – KING STREET 2018 AHIA BEST SALON TEAM - PORTSIDE
THE DREAM TEAM They may be young, but they’re incredibly strong! Tigerlamb is a gorgeous group of 4 privately owned salons whose team lives and breathes all things hair. Their purpose and group focus is to incubate talent and keep their craft at the top of its game. According to “Muma Tiger” Helen Owens, when a guest walks into a Tigerlamb salon, they can be sure of two things; that the team of talented stylists will be focused on creating beautiful, healthy hair to ensure they look and feel gorgeous, and that they will enjoy a luxurious, sophisticated and personal salon experience during each and every visit. Such is each member of the group’s commitment to excellence. Now into their 4th year of operation, Tigerlamb have collected a slew of awards and continue to perform at industry-leading standards, opening 4 thriving salons in just 4 years. A large part of this success has been due to Owner Helen’s decision to focus exclusively on the business, stepping away from a client column. “Twelve months ago, I stepped off the floor to fully focus on building an ‘Extreme Team’- a team of excellence. I now put all my time and grit into being able to fine tune my leadership skills and keep my teams running on high octane. It was the greatest 24
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TIGERLAMB
decision ever made. I now bring to my team experience, guidance, and then groom them the Tigerlamb way, which is kind, graceful, happy and bloody hard working!”
How have they managed to achieve such success? The Tigers themselves put it down to their shared values, clear purpose, and ensuring their individual goals are aligned with those of the business, so everyone grows, and everyone wins. According to Helen, “We’ve made a pledge to each other that we have each other’s backs. We put team mates’ needs before our own whenever possible. This team is a standout and deserves every accolade and success that comes its way due to its unsurpassed trainers, strong leaders and incredibly engaged team members. Yes, the process has sometimes been intense and a lot of habits had to be broken, but the Tiger team are now a super slick operation”.
BEST NEWCOMER
The newest member of the Tigerlamb family, King Street, Bowen Hills is the perfect balance of glamour, style and sophistication and a dazzling, light filled space that spans over 100 sqm. While the design intent had a strong ‘wow’ factor, it had to be more than just visual. Quality, touch, and practicality were at the top of the list. In designing the salon, Helen started the journey from the outside and worked inwards, imaging the guest experience each step of the way. The result is a grand and impressive presence, that still has a wonderfully welcoming and warm atmosphere. The elegance continues from the moment the door is opened for each guest with a level of language that, although friendly and warm, always carries a tone of professionalism and ‘elegance’. Says Helen, “We never lose sight of the fact that we are doing an important job and are mindful not to get too complacent. This way our guests always feel like the most revered and special person in the room.
2018 AHIA Salon Team of the Year, Tigerlamb, Portside Salon - Sponsored by L’Oreal Professional
The business is situated in the Brisbane Showgrounds community; a creative district within a sustainable, green development in the midst of a dynamic growth boom. Although Helen admits it was a huge risk to open with no established clientele, this brand-new salon has quickly grown to 7 Tigerlambers who work full time, and their aim is to build to a team of 15 by the end of 2018. With the salon open a total of 70 hours per week with late trading every night, we can see this will be no problem at all for this talented crew.
BEST SALON TEAM
From a standing start with no clientele in a new and still developing precinct, Tigerlamb Portside have gone from strength to strength. In fact, their growth has been mind-blowing. It was evident early in the piece that something very special was unfolding with the team quickly recognized as the AHIA Best Newcomer Salon two years running as well as being named Finalists in ‘Best customer Care’ and ‘QLD Salon Business of the Year’. This inspired the team to set their sights on being the Best-Established salon in Australia with genuinely the finest and happiest salon team. In addition, the group has fostered a strong media presence being featured in Brisbane’s ‘’The Urban List’ and making the coveted Style magazines list for ‘Best Salons for Brunettes’, ‘Best hairdressers for Blondes’ and ‘Brisbane’s Best Balayage Hair Stylists’ all in the past 12 months.
Well, it’s all clearly working for them, with client retention, rebooking, home hair care, services and client averages soaring in the past 12 months as the momentum of what they have been working towards with life skills, personal goals, communication and technical perfection coming together with outstanding success.
BEST IN SALON TRAINING
According to Helen, “Powerful training is our secret weapon! Excellence is a theme within our salons and we ensure that this commitment to excellence shines through in all that we do. We have a beautiful environment and a dedicated onpoint team, but these elements are little without the structure and foundations of training around them to keep the standards at the highest level for our brand. Without consistent measures and attention to all areas of our business, we know that cracks can appear”. Having four salons in the group means a high level of support from affiliate companies and suppliers and with the likes of Redken, Ghd, Haircare Australia and Pravana in their corner, the internal and external training available to Tigerlamb is world class. On top of the in-salon training, Tigerlamb offers every stylist and apprentice a $750 subsidy to choose their own personal courses. We gift one fully paid week to each employee to support them in completing these courses. Also, if we feel that additional training would be of benefit, we finance those extra classes as well in salon time. Whilst each salon holds a Floor Manager, a Salon Manager and a head Training Leader, the group’s pièce de résistance is their secret weapon: in-house, nationally recognised fulltime Group Educator, Kellie. Under Kellie’s guidance, the group implement a bespoke educational calendar with 4 key areas of focus: 1. “Tigerlambers” – Educational events held together as a group across all 4 salons every 4 weeks.
2. “Lambs”- the babies and the future of the industry. A highly structured mapping and cross-checking system utilising the Tracey Hughes training syllabus ensures no-one is falling through the cracks and that they complete their qualification as an exceptionally well-trained stylist. They actually guarantee it. Each of the current 12 apprentices have two hours of one-on-one time with Kellie each week, and five to six hours of allocated training time to work on specific skills according to their individual training plan. 3. “Tigers”- the big kids! This program is less structured and more personalised to cater for individual development needs. All senior stylists enjoy a 2-hour, one-on-one training with either Group Educator Kellie, Head Trainer Kim or Tiger Leader Helen, as well as a range of in-salon and off-site events. 4. “TTT -Tiger Team Time”- Each salon team gathers together weekly in their own salons for a weekly pow wow to share ‘moments of glory’ and deal with any housekeeping issues, as well as learn from each other. These sessions are supported by a continual program of visits from product partners as well as online subscription training with The Secret Fox Education and Behind the Chair University. To ensure that all possible training needs are catered for, development priorities are identified through Physical Evidence, Skills Testing, Guest Feedback, KPI Performance Summaries, Personal Assessments, Training Record Sheets, Team Assessments of each other, Circle of Service Progression, Training Schedule Progression sheets, RTO feedback and the Tigerlamb Training Plan check off. In an ever-changing world, this group are most definitely moving with it and will no doubt, continue to lead the way at a cracking pace!
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2018 AHIA VIC/TAS STATE SALON OF THE YEAR
RUBI HAIR
RICHMOND
2018 AHIA State Salon of the Year VIC TAS, Rubi Hair, Richmond- Sponsored by muk haircare
‘The best salon experience you’ll ever have’ Ruby Hair Mission Statement. Rubi Hair Richmond is located in a recently gentrified area of Melbourne and has enjoyed the growth that this, along with major property developments nearby, brings to the area and therefore to the business. Established in 2012 the salon has continued to grow from strength to strength. With 16 stations, including a beautiful central colour table made from reclaimed timber and 4 basins in the secluded basin room, the décor provides a welcoming environment in which to care for their precious clients. Central to the salon’s success has been the approach taken with Stylists whereby the Directors support and encourage them to manage their ‘own business’ by performing monthly coaching and training both one-onone and as a team. With these structures in place the Directors only work 17 hours a week in the salon and enjoy 20% of all sales returned to them through wages and profit. This celebrated team have been awarded many accolades including Finalist placings for Hair Expo, multiple AHIA categories, and SemiFinalist for L’Oreal Colour Trophy and also conduct their own internal Rubi Hair Awards to encourage and acknowledge their skilled team. Even more rewarding than their own satisfaction in becoming 100% sustainable are their clients’ comments that they are proud to be a part of a salon with such a high standard of sustainability practices in place. The salon uses Eco Heads, Re-foil and is a member of Sustainable Salons Australia and have recently installed ‘green living plants’ within the salon. 26
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The strong Client Service Strategy is at the forefront of the team’s minds which contributes to the plethora of rave reviews from grateful clients. The salon’s social media audience was grown organically, no doubt fuelled by such positive online reviews as an indication to potential clients of what they can expect at Rubi Hair Richmond. The team mantra is to exceed expectations through in-depth consultations, active listening and sincere empathy towards clients. Through courtesy calls, feedback forms and mystery shopper reports, the Director ensures client satisfaction is met each and every time. Testament to their commitment to delivering the ultimate client experience is their implementation of monthly mystery client reports performed by an external company. The reports generated by these mystery client visits are instrumental in growing the business with Management using these reports as a tool to mentor their team and identify coaching opportunities. Feedback forms are positioned around the salon for clients to fill in at their leisure with clients rewarded for their valuable comments with a $20 gift attached. A very thorough new staff induction process covering all Rubi Policies and Procedures ensures that each team member hits the ground running, delivering an outstanding and consistent client experience from day one. Each January, the Rubi Directors hold a meeting with each staff member and work together to create an individual education plan, including external
courses and specialized programs to suit each team member’s passions and requirements. The ongoing Rubi coaching routine includes monthly one-on-one coaching with Salon Directors, a weekly team meeting which often includes education ‘top ups’, monthly senior training sessions with guest artists, fortnightly apprentice training and the ultimate in team development activities- a bi-annual vision meeting where the team connect to envision and create the future direction of the business and set goals for the 6 months ahead. Each team member presents their individual Vision Board with their goals for the next 6 months, both professional and personal, and these posters are displayed in the staff-room as a constant reminder of what each team member are working towards. We’ve grown quite accustomed to seeing this team acknowledged for outstanding achievements and we’re thrilled to watch them go from strength to strength. Rubi Hair Richmond, you truly are a worthy State Salon Of The Year!
2018 AHIA WA/NT STATE SALON OF THE YEAR
TYLER REID HAIR
2018 AHIA State Salon of the Year WA NT, Tyler Reid Hair - Sponsored by Matrix
First established by award winning creative artist Simone Lee and her parents Gail and Lindsay Burke, over twenty years ago, the Tyler Reid Hair (TRH) salon brand is recognized as one of the finest hair practices in Western Australia. TRH is a Five-Star Gold AHC Salon Select member and a Intercoiffure WA registered salon. With a culture of continuous improvement and a core business belief that education is the key to success, the Tyler Reid team is committed to upholding the highest level of service and standards for their guests. The business has received multiple awards locally and nationally, which include Perth City Council awards for Customer Service, Young Business Achiever, Community Spirit and Ford Staff Training and Development. Industry honours include Creative Director, Simone Lee, winning Hair Expo WA / NT Hairdresser Of The Year 2016, Finalist status in AHIA Salon of the Year 2018 and Finalist, Hair Expo Salon Business of the Year 2018. Known for consistently outstanding artistry, the salon’s service shave been engaged by many multi-national brands, including Kevin. Murphy, Revlon Professional, Redken, Matrix, Activance Professional, Intercoiffure and Hair
Expo Australia, as well as television networks and feature film productions. Over the past ten years, Tyler Reid Hair has grown and expanded the business portfolio by developing two sister brands; Simone Lee Creative and The Australian Institute Of Trichology, both of which cross promote and indirectly market Tyler Reid Hair. On each visit, guests are treated to an indulgent luxury experience which includes an exclusive rest and relaxation area, deluxe massage chairs, Foxtel, Netflix, iPads and Wifi access and an array of complimentary beverages, healthy snacks and organic fruit offerings. The Tyler Reid team consists of a full-time salon receptionist/coordinator, three full-time principal senior stylists, a casual senior stylist, full-time first year apprentice, part-time Certificate Two in hairdressing trainee, casual trade assistant, part-time Trichologist and Creative Director and part-time Social Media Manager. Highly community focused, the TRH team invest heavily in local community programs such as assisting Chevau On Hay Wigs for the cancer group ‘Look Good Feel Better’ with local seminars, mentoring students of the Fashion Advocate Life Skills Program for Aboriginal
Women and raising funds for charity events such as the Starlight Children Foundation, Channel 7 Telethon, The Greatest Shave, Hair Aid and also offer a twenty percent discount to the palliative care nurses of the Silver Chain. 2017 was a great year for Tyler Reid Hair being named as guest artists for Matrix Australia, Global Brand and Salon Ambassador for Activance Professional, Creative Artistic Director for Alta Moda Fashion Week, (attended by the Queen of Malaysia in Kuala Lumpur), performing on the Main Stage at Hair Expo Australia 2017, and multiple contracts for feature films, TV news anchors, and Trichology education. Most uniquely, the salon boasts a private, stateof-the-art Trichology Consulting Clinic which is endorsed by the Hair Health Foundation of Melbourne, places hair and scalp health as the ultimate priority, and encourages all guests to have a product allergy test forty-eight hours before all chemical treatment services. With such precise attention to detail and the highest standards in guests’ care, we can easily see why Tyler Reid Hair has been selected by our international judging panel as the WA, NT State Salon of the Year.
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2018 AHIA BEST FRANCHISED SALON OF THE YEAR
TONI&GUYPERTH CENTRAL
2018 AHIA Best Franchised Salon, Toni&guy Perth Central Sponsored by Brisbane School of Hairdressing
PERTH CENTRAL
Toni&Guy Perth Central is located in a trendy laneway, close to the fashionable enclave of King Street in the very heart of Perth. Owned, and run by husband and wife team, Salon Owners and Educators Jude and Paul McEwen, Toni&Guy Perth Central leads the way for great hair in Perth with an award-winning business and an award-winning team. The team celebrated a decade in business in 2018, capped off in 2017 by winning the esteemed Toni&Guy Business Salon of the Year award, after being a finalist for three consecutive years. When Jude and Paul took over the business in 2008, the salon was sitting at 26th within Toni&Guy Australia, so the journey to number one nationally is an incredible achievement. The team boast numerous individual honours across many awards and competitions, with Finalist results in the Toni&Guy Awards for 1st Year Apprentice, Stylist of the Year, Technician of the Year, and Salon of the Year, as well as Finalists in the AHFAs for Newcomer & WA Hairdresser of the Year within their ranks. Jude is also a proud member of the Toni&Guy National Education Team and relishes her role as label.m Product Ambassador which allows 28
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her the opportunity to travel the country sharing her considerable knowledge. Underpinning their solid and consistent growth is a commitment to continual training and education, which ensures their clients receive the very best quality in town, but also ensures the crew are consistently in high demand for their creative expertise in photo shoots and fashion shows, as well as offering expert advice across social, digital and print media platforms. A 5-star accredited AHC Gold Salon Select member, the Perth Central team actively involve themselves with the Smiles for Starlight and Starlight Pop-up Salon initiatives, raising much needed funds and awareness for this important charity. They support Hair Aid both internationally and locally, setting up the first WA ‘Cutting Hair For The Homeless’ program via Hair Aid. Co-Owner Jude has introduced the ‘Ban the Bag’ campaign which has been implemented in every Toni&Guy salon across Australia and they’ve pioneered the ‘Pink Scissor Campaign’ in Perth - designed to ease the many challenges of hair loss during cancer treatment by providing complimentary services to affected clients. Surrounded by fashion and the fashionable, the
salon underwent a complete renovation in 2017, highlighting the original high wooden ceilings and solid jarrah flooring to provide the openplan building with a contemporary, modern salon in a truly urban location. The upper level has been reserved entirely for the specialist colourists, whilst the lower level is allocated exclusively for styling. A particularly striking feature is a mural painted especially for the salon on the outside wall by famous WA artist, Anya Brock which has also attracted additional awareness for the salon as it is promoted on the Artist’s ‘Walkabout’ tour. A full in-salon re-set was done recently with the WELLA SP range to now allow staff to conduct an ‘Energy Code’ consultation with each client via new digital programming on their new App, so not only are the team learning technically and practically, they are also now upskilling digitally to remain at the forefront of client service. According to Jude and Paul, however, behind all this business success is a family run business which ensures that clients also become part of the family when they visit- a sure-fire key to continued success.
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COVER STORY 30
VINCENT & ANTON DE LORENZO RECEIVE HIGH HONOUR
At the 2018 Hair Expo Awards, founders of De Lorenzo haircare, Vincent and Anton were inducted into the Hair Expo Hall of Fame. The award was accepted by Anton’s son Anthony de Lorenzo at the awards gala.
Hair Biz Year 12 Issue 4
Vincent & Anton de Lorenzo enjoyed a career that spanned over 70 years in the Australian hairdressing industry and were key to shaping the industry we have today.
how Australia’s first professional haircare brand was born. And they called it Delva – DEL for De Lorenzo and V and A for Vincent and Anton.
Both Vincent and Anton first started pursuing their dreams when they learnt the humble trade of men’s barbering. This soon led to a realisation that women’s hairdressing was infinitely more creative and glamorous and offered so much more in the way of career opportunities. Both brother’s soon began to work at the prestigious Borrowman’s salon in Sydney and built a heavy A-list clientele. Eventually the brother’s natural talent for the industry and the raw ambition they possessed led them to begin competing in industry hair competitions allowing them to win many state and national hair industry titles but also allowing them to begin to travel overseas to Europe and compete on an international standard. Vincent was the first industry member to take a team of handpicked hair stylists to Europe to compete in international hair competitions.
They were the first to create a national hairdressing council to regulate the standard of service, and education in the industry in the 1950’s.
Eventually, in 1945, Vincent and Anton opened their own glamorous hair salon on the 7th floor in the prestigious St James Trust building in Sydney and tended to the hair of many Sydney socialite and celebrity A-list clientele. After many trips abroad Vincent and Anton became somewhat frustrated by the fact that unlike in Europe, in Australia, they still sent clients to the pharmacies to purchase haircare products – Salon only products didn’t exist yet in Australia. Vincent felt passionately that as the hair experts, they should be prescribing products to suit their client’s needs, and not giving this business to the chemists next door. So together with a chemist friend, they began to concoct their own formulations in the basement of their parent’s home. Eventually, the products they created became so popular that salons interstate began to ask to purchase them and this is
Vincent and Anton were incredibly passionate about education and as head of the Master Ladies Hairdressing Association, ensured high new standards across the board. In the 1970’s following a long career and having become a household name through regular weekly television spots, Vincent de Lorenzo was the subject of a ‘This is your Life’ special and became Australia’s answer to Vidal Sasson. In 1986 Vincent and Anton with the help of their sons, came out of retirement to introduce a new salon only range called De Lorenzo - a brand that was based on natural principles and ingredients, that did not test on animals or contain any animal ingredients or animal by products and that was ECo friendly before it was trendy - They were the first to introduce a CFC free hairspray pump and to this day the company remains dedicated to education and their natural philosophies. Just after Vincent died in 2007, he was given the prestigious honour of The Order of Australia Medal in recognition for his contribution to the Australian Hairdressing Industry over 65 years and today the company remains 100% family owned and Australian made. Vincent and Anton certainly do deserve to be inducted into the Australian Hairdressing Hall of Fame, because in many ways they were the fathers of the Australian Industry.
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HOT SHOTS HOUSE 2018
The 2018 Hotshots Team: Amanda O’Connor – Papas & Pace, Travis Bandiera – Royals Hair, Ryan King – Togninis and Nikki Porter – Rubi hair
It’s so hard to put into words what was experienced during the days in the house with the talent that visited, but here goes! We were lucky to spend time with such a broad range of the best in our industry, from talent, history and products on the market. The incredible group of people that we were exposed to blew my mind. It’s an experience I have wanted for 4 years of entering and what a year to win! A stand out for me was meeting Michelle Anthony. I was so inspired to get something going and get behind what she is doing with live hair comps. I think our industry needs that live, see and feel completion again not just 6 photographs. As much as photographic work is still important and an amazing experience, hair is still something that should be appreciated live and to have it at the forefront of competition in hair would be amazing. I loved the insights of all the mentors from Joey’s 1st win, shooting the collection himself, Jayne and Gary Wild finding the perfect space, Dee and David’s history, Lorna’s vision, Sharon’s brain, Pete’s blades (my hero) right through to ghd and Wella’s innovation. It really doesn’t get much better! We were so lucky with everything we were given and I hope I can kick on and work this win in, with all my education, collection and salon work. I’m so, so, so proud to be the rising ‘geeza’ male of the year for 2018 and represent the HOT SHOTS team because we are epic! … And I know we will go on to do great things! 32
Hair Biz Year 12 Issue 4
RYAN KING
This year saw the HOT SHOTS lucky enough to win more prizes than ever before including a full range of Electrical products from ghd, a full styling kit from Wella Professionals, $4000 worth of Excellent Edges Scissors and a full hair extension session styling kit from Amazing Hair. Hot Shots has now been running since 2012 nurturing young talent and rising stars under the age of 30 with prizes, experiences and a stay in the now infamous HOT SHOTS HOUSE for 3 days following Hair Expo, where they get one-on-one time with many icons of the Australian Industry. Previous guests have included Anthony Mascolo, Errol Douglas, Eden Sassoon, Vince Piccolotto, Stacey Broughton, Dennis Langford, Tracey Hughes, Sharon Blain, Brad Ngata, Sarah Laidlaw, Sam Overton, Lee Cohen, Stevie English, Dario Cotroneo, Geoffrey Herberg, Uros Mikic and many more! For this year’s HOT SHOTS, there is an exciting addition to their 12-month reign and will
include mentoring and a photo shoot from the one and only, awards-winning photographer, Andrew O’Toole. This will take place later in the year led by Creative Director Brodie-Lee Stubbins! The 2018 Team of The Fashionista: Travis Bandiera – Royals Hair, The Visionary: Nikki Porter – Rubi hair, Rising Star Female: Amanda O’Connor – Papas & Pace and Rising Star Male: Ryan King – Togninis spent three days in the HOUSE visited by a stellar line up of mentors and icons not to mention a visit from 3 intruders…Ex-HOT SHOTS Cherie Falco, Hung Tran and Dion La Bella for Linda Woodhead’s traditional home cooked Spaghetti Bolognaise night, with wine and lots of stories!
My time in the Hotshots house was an experience I’ll never forget!
Joe Scandizzo
Sharon Blain - What a woman, so much knowledge! Joey Scandizzo - Such an icon to the younger generation of hairdressers Excellent Edges – Pete - Who would have thought there would be so much history behind scissors! Jane Wild - She would have to be the sweetest woman I have ever met! One thing I took from her was to do what feels right!! Wella - Loving the styling range, would love to learn more about the brand! Ghd - They left me wanting to know more about the platinum (in a good way) Dee & David. David - wow, soo much history in his career! Dee - such a big personality and it shines through her work
Lorna Evans
Ludovic Dellazzeri & Team
Amazing Hair - What a beautiful product, I’m so excited to work with this hair. Michelle Anthony - We need more women like her encouraging the younger generation to compete and do live comps! Lorna Evans - Such a humble woman! Can’t wait to do one of her courses in the future! What an incredible 3 days! Thank you!
AMANDA O’CONNOR Joe Scandizzo & Team
Sharon Blain & Linda Woodhead
DAY 1 Pete Walstab
Following a welcome with Linda Woodhead, owner and founder of the HOT SHOTS Team, Kellie Woodhead and Brodie-Lee Stubbins, the first guest to arrive was Sharon Blain, who welcomed the Team into her world talking about inspiration, motivation and education. Sharon has now been into the house every year and each time we learn something new. This woman is truly quite remarkable and a favourite amongst all teams. Next up was the beautiful Michelle Anthony talking about her experience as a salon owner but also giving the team an insight into the days of open cutting and styling comps, when teams would arrive in their droves and seeking input from the team on ways this could be resurrected in the future. Stay tuned! Jayne and Gary Wild took the team on a walk down memory lane showing a
presentation on photo shoots and the stories behind each and every one of them. With a message from the heart to stay true to yourself there were cuddles all around from this pocket rocket poppet! The day ended with a visit from the entire ghd education team led by Ludovic Dellazzeri & Nadine Johns Alcock and then a briefing on all things Wella from HOT SHOTS Creative Director Brodie-Lee Stubbins.
DAY 2
Ariana Manzaris, owner of Amazing Hair arrived first up, to give the team their full Hair Extension styling kits and chat about what to look for in Extensions, giving all members of the team a fresh viewpoint on how to introduce them into their repertoire! A favourite guest to the house each year is Pete Walstab, owner of Excellent Edges, who gave our 2018 team a 2 hour cont’d over page
Brodie Lee Stubbins
Pete Walstab & Team
Pete Walstab & Team Sharon Blain
Nadine Johns Alcock and ghd education team with Hotshots Jayne and Gary Wild
Linda Woodhead & Team
My experience in the HOT SHOTS house was nothing short of amazing. After a massive weekend at Hair Expo I immediately walked into the house with Linda, Kellie and Brodie making me feel right at home. I found the experience so timely as I just started my own business and it was amazing to speak to mentors and pick their brain on their successes. Joey Scandizzo would have to have been a highlight for me, knowing what he has created, being a complete culture. His business model is nothing short of amazing. Another memorable mentor for me was Sharon Blain. I couldn’t believe what she has accomplished and is still accomplishing. She is a true inspiration and I think I can speak on behalf of the entire group that after she left we were all mind blown!! If I had to sum up this experience in one word I’d have to say AMAZING. The generosity, the time all the mentors took out for us, and most importantly Linda, Kellie and Brodie for organising us and creating a creative and fun space for us to grow as a team and learn things ….I’ll never forget. THANK YOU!
TRAVIS BANDIERA
cont’d from page 33
training workshop on all of their new scissors, a history and new ways of cutting. As always the team were blown away anticipating all of the great work they could do with their new arsenal! Hair Royalty then arrived, aka Joey Scandizzo, newly crowned Hair Expo Australian Hairdresser of the Year. Joey shared with the team how he had got to where he is today, the passion the challenges, the goals and shoots and gave some candid insight into his career. Newbies into the Hot Shots House were Dee Parker Attwood and David Wieselmann, with David talking about legendary icons and his incredible career path followed by Dee sharing how she became involved with him and their complementary roles in the business. The bottle of Moet she brought went down well too!
After a great iconic day it was time for some fun and the annual HOT SHOTS Excursion and Dinner. It was off to ArtVo – an immersive trick 3D Gallery with 11 themed rooms and photo opportunity’s galore. Dinner at the New Quay Buffet and Bar finished off Day 2 nicely… other than a few wines back at the house and chat with HOT SHOTS founder Linda Woodhead sharing her wealth of knowledge on all things hair!
DAY 3
Final Day in the house we welcomed Lorna Evans with some lovely gifts for the Team and a chat about salon ownership, platform work, presentation techniques, products and more. So much crammed into an hour! Finally, it was time for our 2018 Creative Director, Brodie Lee Stubbins to talk to the team about the upcoming photo shoot with Andrew O’Toole planned for early October! Stay tuned!
One word! Amazing! Haha - I kept thinking that but after Ariana coming in, I thought maybe I should change it lol… or maybe REAL… Real in the way of no egos and instant family/friend vibes. Everyone was so lovely and open to giving and sharing their knowledge. Ariana Manzaris & Team
I’ve certainly had a somewhat career changing experience with what the HOT SHOTS competition has given me. I think as an all-rounder in my salon, the scissor kit from Excellent Edges was seriously such a generous gift and even though my fingers have copped a few nicks, having some one-on-one specific training and guidance from Pete with how to use new tools has been fantastic for my craft! I loved listening to other people’s stories and the House was so special and real with how open everybody was. No questions were off limits! I’d never experienced the incredible Sharon Blain before. She’s like a history lesson in the hair world! A great insight! Jayne and Gary’s salon journey was fun and inspiring and Lorna Evans passion to create tools that make our job easier was cool in the fact of how your direction in hair can completely change. To bond with my fellow team members, 3 other up and comers was equally cool, chatting about what they do and how they do their thing in their salons was very special. What a great experience that I would highly recommend!
NIKKI PORTER Ariana Manzaris
Brodie Lee Stubbins & Team
Michelle Anthony & Team
David Wieselmann & Dee Parker Attwood
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SALON PROFILE
EXPECT THE BEST AT
DALEJAMES&CO
Owning his own salon since he was 21, Dale James and his wife Joanne have successfully built Dale James & Co into a leading salon committed to the care of each of their clients. Dale’s focus on growth and excellence has created an impeccable standard boasting a loyal and extensive clientele, while Joanne ensures the front of desk reflects their friendly, personalised service, making them the perfect team. As chairperson of the world renowned organisation Intercoiffure, Dale has been recognised and knighted for his dedication and commitment to the hairdressing industry and this powerhouse couple continue to inspire and create passion within the workplace, continuing to expand, learn and grow as a formidable partnership. We spoke to Dale about his journey thus far.
DALE, TELL US ABOUT YOUR EARLY YEARS IN THE INDUSTRY.
It was quite by chance that hairdressing became my career. Initially my interest was in an art degree but I grew up in an era where art was not recognised as a reliable career path and so I was directed to the field of hairdressing, which I took when offered an apprenticeship. My early influences were Vidal Sassoon, Toni & Guy and Allan International, where I travelled to London to complete their hair courses along with my parents who taught me about hard work and the more you give the more you receive.
“WITH WELLA, YOU FEEL LIKE YOU ARE PART OF A FAMILY, PART OF A TRIBE, THEY LOOK AFTER YOU, UNDERSTAND YOUR NEEDS AND HELP YOU GROW.”
WAS SALON OWNERSHIP ALWAYS A GOAL FOR YOU?
Owning my own salon became evident at the conclusion of my apprenticeship and after studying in London. On my return I worked in the hairdressing industry but felt a void in my life and realised I needed to follow my dream and take a risk and open up my own salon. This was to be the biggest learning curve of my life.
YOU’VE BEEN IN BUSINESS FOR OVER 39 YEARS! WHAT DOES IT TAKE TO REMAIN FOCUSED AND CONSISTENT OVER SUCH A LONG PERIOD?
Having clear short and long-term goals that reflect who you are as a person, so you can turn up with integrity is paramount. I created a space where I could be myself with a sense of purpose and the love of my craft. It’s about turning up, being present and having trust. Trust is integral in this business, whether it be your ideas or your tribe. It can never be compromised.
WHAT HAVE BEEN SOME OF YOUR GREATEST LESSONS IN BUSINESS?
Never aspire to copy some-one else. We wanted to create our salon for our tribe to be innovative, so we created a culture that encourages and accepts growth. I also learnt never to wait for change be the change you want to see and don’t give the powers to others to determine who you are. There is no shame in falling, get back up and move forward, the shame is in not getting up, but don’t fall and repeat the same again that is just stupid.
YOU REDUCED FROM 3 SALONS TO ONE LARGER SITE. TELL US WHAT MOTIVATED THAT DECISION.
We (being my wife Joanne & I) went from 3 to 1 salons because we became the problem solvers not the motivators and leaders. The salons lost their culture & became separate identities, instead of being part of one. Underlining our journey as hairdressers in the world, growth was a big part of what we wanted and with 3 salons it was not happening. I believe the 3 x salon concept would now be successful as we now understand the cultural experience that is required for growth.
SHARE WITH US WHY HEALTHY TEAM CULTURE IS SO IMPORTANT TO YOU AND HOW YOU DEVELOP YOUR TEAM.
Culture is what you are prepared not to walk past. A healthy culture is indicated
in an organisation where there is minimal politics and confusion, a high standard of morale and productivity and very low turnover of good employees. It is very easy to focus on traditional measurements of success, such as KPIs because they are easily measured but often can gloss over some major cultural issues that can hurt your business. With the help of our business coach we collectively agreed upon our salon culture based on our visions and behaviours. So, to focus on our cultural health it requires you to get to know your tribe. Listen to understand because it is our salon way of life, it upholds our values and makes us unique. Great salon culture gives you a sense of belonging, leading to a positive workplace. It needs to be prioritised.
To be a part of our tribe, in our interview process we ask if people are prepared to commit to a personal growth pathway. To create growth, we recognise that if people stagnate they become selfish and bored so growth is so important. Our experience has shown us in order to achieve excellence we need people committed to doing something better each day, growth is about not just hairdressing but becoming the best version of themselves. There is nothing more valuable in a company than how people spend their energies. One of our behaviours that we created was a commitment to training that will make us the best at what we do because we commit to doing what we say we will do.
YOU REFER TO YOUR EMPLOYEES AS ‘TRIBAL MEMBERS’. CAN YOU EXPAND ON YOUR PHILOSOPHY AROUND THAT FOR US?
YOU WERE AWARDED THE INTERCOIFFURE MONDIAL COMMANDER AWARD AT THE WORLD CONGRESS IN JAPAN FOR OUTSTANDING SERVICE. WHAT HAS THIS HONOUR MEANT FOR YOU?
Having tribal members was a concept we recognised at a meeting we had with our salon coach. To be part of a tribe means to belong, that we all work as a group and everyone knows the part they play. This is so important and created a beautiful picture of what we wanted to be. Tribal means something, it has genuine heart, it is a home away from home, provides safety and challenge to create the ideal growth. We are all linked by an economic tie with a common culture and language. In business & life team is used a lot & some team experiences had not been that great, some had been bad for example sporting teams & school teams. We wanted to create a new picture for our people. We believe that tribe creates a more connected idea and our tribe love it
DEVELOPING ACCOUNTABILITY IS SOMETHING SO MANY SALON OWNERS STRUGGLE WITH. HOW DO YOU IMPLEMENT THIS IN DAILY SALON LIFE?
Accountability and critical conversations we developed through our salon visions and behaviours that we all agreed upon. Over our journey we have tried lots of interventions to create our culture often trying to fit other people philosophy’s into our own and whilst they lasted for a short period that change did not last and often went back. We met up with our new business coach and as a tribe together devised a process that reflected our salons needs. We committed to re-defining our mission, vision & values supported by our agreed behaviours, choosing to live above the line with ownership, accountability & responsibility. This created a solid foundation where our tribe were accountable & asked for feedback to assure they were growing. We haven’t achieved our vision yet, but our tribe are committed to the journey. In order to achieve our vision we have developed skill in how to give & receive feedback, how to hold each other accountable & communication skills to hold critical conversations. This has requires a lot of heavy lifting from everyone to achieve this
WITH ‘KNOWLEDGE, GROWTH & TRAINING’ AT THE CENTRE OF YOUR FOCUS, HOW DO YOU EMBED THIS VALUE IN YOUR TEAM?
When I found out I was going to be the recipient of this prestigious Officer award I felt incredibly humble because our business is not a reflection of 1 persons work but the collective efforts of our tribe. It provided a beautiful opportunity to reflect on our business, where we had come to and like all good businesses an opportunity to celebrate success. I received the Officer award in Osaka in Japan in front of my family and Intercoiffure members from all over the world. It was a proud and wonderful moment.
HAVING BEEN CHAIRMAN FOR INTERCOIFFURE WESTERN AUSTRALIA FOR 4 YEARS, WHAT IS IT THAT YOU BELIEVE IS SO VALUABLE ABOUT THIS ORGANISATION?
What is so valuable about Intercoiffure as an organisation is that it allows an elite and likeminded group of salon owners to share their knowledge and expertise with each other to elevate the industry to greater standards. Intercoiffure members salons are highly skilled in staff training, business ethics and are consistently striving for excellence with their genuine love of the craft. Once a month it provides our tribe with superior training therefore it fits within our vision and mission.
TELL US ABOUT YOUR PARTNERSHIP WITH WELLA PROFESSIONAL AND WHAT THIS HAS MEANT FOR YOUR BUSINESS.
Wella products reflect the standard of excellence that compliment our standard of hairdressing. They provide external support for training and events and occasions to show case our learning growth. Wella provide the man power to support businesses in critical areas that are difficult for small businesses to cover such as social media, marketing and advertising. Fundamentally Wella’s philosophy is to support you, which is opposite to most companies. Wella ask how can we help you, as opposed to how are you going to promote us.
IN YOUR OPINION HOW DOES WELLA DIFFER FROM OTHER BRANDS ON THE MARKET?
Wella offers so many opportunities not only for salon owners but also for their team. With Wella you form a business partnership and work together. With Wella, you feel like you are part of a family, part of a tribe, they look after you, understand your needs and help you grow. This is what makes them so unique and stands them apart from other brands Dale james & Co is situated in South Perth www.dalejamessalonperth.com.au
To find out more about joining the Wella family, please contact 1300 885 002 Hair Biz Year 12 Issue 4
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‘OUR WEEK WITH MARK BOURIS’ ‘THE MENTOR’ SALON, ANJEOS HAIR AND BEAUTY If you’re a fan of Channel 7’s ‘The Mentor’ program with Mark Bouris, you’ll no doubt recognise these now very well-known faces. Anna-Elizabeth and Jeoff Jones are the Directors of Anjeos Hair and Beauty in Pymble, Sydney who were approached by The Mentor program to be coached by business legend Mr Bouris. What an opportunity! As an industry, we related to every challenge they faced in their business, riding the journey with them as they faced their blind spots, took on the challenges and advice and did what needed to be done. We laughed with them, we cried with them and now, we get to chat with them to learn what it was like to suddenly be thrown into the national spotlight and open their hearts and business to us all. Hair Biz Editor, Kym Krey spoke with Anna-Elizabeth and Jeoff Jones to learn more about their Mentor experience.
TELL US A LITTLE ABOUT YOUR INDIVIDUAL CAREERS PRIOR TO GETTING TOGETHER. JEOFF: My foray into hairdressing began at
eight years of age when my Dad said he needed a haircut. I promptly said, “I can cut it for you, Dad!”. Sadly, Dad passed when I was only 10 years old, but my uncle became an important mentor in my life and encouraged me to get into a trade. I left school at 16 to pursue an apprenticeship with the Cordony Group, entering many IHS and high-end modelling competitions and worked with several internationally trained Stylists throughout that time. My dream was to own my own salon and I felt that the industry at that time was flawed with below-standard service and mistreatment of staff, so I determined that one day when I did own my own business, I’d run it differently. And so, began the dream… 38
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ANNA-ELIZABETH:
Prior to Anjeos, I had worked as a Beauty Aesthetician in salons across the Lower/Upper North Shore of Sydney and had collaborated with Jeoff doing makeup for high fashion modelling competitions and new clothing labels. I also presented at skincare and makeup events interstate and internationally, so I was working 7 days a week throughout the first year of Anjeos to juggle these commitments while also helping to support the business. When t came time to create our own Anjeos haircare range, I was able to draw on my extensive knowledge of skincare ingredients to create a haircare range that was non-damaging, non-allergenic like skincare for the hair.
KK. WOULD YOU SHARE WITH US THE STORY OF HOW YOU MET? AEJ. Jeoff and I met unexpectedly through my
twin brother Luke, as they were gym buddies. Luke asked if I wanted to go out with a few of his mates one night. I wasn’t looking to meet anyone and thought. “Why not?”. When Jeoff jumped into the car, it was like electricity and
“LOVE WHAT YOU DO, AND YOU WILL NEVER WORK A DAY IN YOUR LIFE AND EVEN THROUGH TRAGEDY STRENGTH CAN PREVAIL.” it was very hard trying not to show interest! He was like a magnet…engaging. He said something that no other man had said or noticed: “I love the way you do your makeup, it’s so creative”. In that moment I knew he was different and asked him, “What do you do for a living?” He replied, “I’m a hairdresser!” Well, then I knew this could be something special.
Once we got talking about our craft, we got lost in the moment and forgot about everything and everyone around us…time stopped and nothing else mattered as we had met ‘The One’. When many hours had passed, we both said, “We should open a salon together!” That’s when the stars aligned & Anjeos was born.
YOU MENTIONED ON THE SHOW THAT BEING A HAIRDRESSER AND A MAKEUP ARTIST, HAVING A BUSINESS TOGETHER WOULD BE A GREAT IDEA. DID YOU HAVE ANY RESERVATIONS ABOUT WORKING TOGETHER?
We knew it was a great idea as we have a similar work ethic and genuinely love what we do. We didn’t have any reservations about working together because we knew we could achieve amazing things together as long as we supported and believed in one another… Happiness makes great things happen. Statistically, the most successful and long-lasting businesses are family run as you know you can rely on and trust each other, however, you do need to separate your family and business life to make it work. Don’t bring issues from work home with you and vice versa. Schedule a meeting during business hours to discuss any improvements to be made within the business.
YOU EXPERIENCED A VERY TRAUMATIC PERIOD IN YOUR PERSONAL LIFE WHICH ALSO HAD A DRAMATIC IMPACT ON THE BUSINESS. WAS THIS YOUR MAIN REASON FOR REACHING OUT TO BE MENTORED BY MARK BOURIS AND BE FEATURED ON THE SHOW?
We went through two serious incidents that impacted our business tremendously. When you go through a traumatic experience in your life, you look for answers to find clarity on what to do next, both personally and professionally. The opportunity to be on the show came at a transitional time. We’d been in business for nearly 13 years and had a vision on where our
business should be. We’d started to consider whether to stay on for another 10 years or consider making changes to potentially relocate based on continuous issues with gaining or retaining quality staff. We were thinking of applying to be on the show but were too busy to make the application. Interestingly, ‘The Mentor’s’ producer reached out to us through seeing our reviews as they were looking for a North Shore Sydney salon to feature on the show. They had over 5000 businesses apply but also researched other small businesses to make sure they found the right ones. They rang Jeoff and he thought it was a hoax initially! They asked to come in and meet with him and realised he was quite charismatic and asked if there was someone else in the business. When the producer and assistant producer met with both of us and viewed us on the reel, they felt we were a natural on camera.
DID YOU HAVE ANY RESERVATIONS ABOUT PUTTING YOURSELF FORWARD FOR THE SHOW? JJ. I didn’t have any reservations about being
part of this experience. I was excited about what the show could offer to help take our business to the next level and also to have the opportunity to work with Mark Bouris. You never stop learning in business and need to keep an open mind when changes need to be made. I was ready for change.
AEJ.
Yes, I certainly had reservations about putting ourselves out there so publicly. At one stage, we had decided that we wouldn’t proceed because it was a reality/documentary show that would potentially shed light on our personal story and we felt we may not be ready to talk about that. The thought of making ourselves vulnerable to those feelings was confronting. It was very raw 7 years ago and we never really talked about our loss, we just tried to keep strong for each other but sometimes part of the healing process is to open up and share your experience, which may also help someone else who has gone through a similar experience. We felt this opportunity came at the right time in our lives as we always want to keep evolving cont’d over page
cont’d from page 41
within ourselves and in business. To be offered an opportunity to have the guru of business, Mark Bouris, guide you and give you the tools to better your business and therefore your lives… is priceless.
WHAT WAS THE MOST VALUABLE PART OF THE EXPERIENCE FOR YOU? JJ. I felt the most valuable lesson
from my Mentor experience was how to change our business model to effectively market our Anjeos retail line. Also, we gained clarity on the recruitment strategies we needed to hire staff and on the type of staff member who would be most suited to our brand. Instead, of recruiting staff via an employment ad, we now use social media to connect to hairdressers directly and view profiles of interest.
AEJ. The most valuable part is feeling ready for an exciting new chapter in our lives. Having a third party come into our business and help us understand the changes needed has been essential for us in making those changes to evolve. We understand that we are artists and that we may not be good at managing others to deliver the same quality standards that we like. We must either accept that mistakes will be made but that we can correct those through training or change our recruitment strategy. We realised that we are best suited to looking for experienced hairdressers who are looking to start their own business but don’t want the overheads and who want to focus on hair while creating work/life balance. Another valuable change was transforming and simplifying our product line in both wording and message and the products themselves to ensure our clients receive luxurious, high-quality results. AND THE MOST CHALLENGING? JJ. The photoshoot with our social
media influencer/model and Heidi Klum’s photographer, HenryK. I was under pressure to finish in a tight timeframe but was acutely aware of the impact on my whole career from this one look. It had to be précis perfectionism and fashion forward to reflect me as an artist.
AEJ.
The most challenging experience was exposing our lives to the public. When you have held in those feelings for so many years and you are put in a position to share those emotions publicly for people to understand that there are struggles not only within the business but also personally, it was difficult to watch ourselves when the show was aired but we realised how strong we are to share our story and to move forward in readiness for a new chapter.
TELL US HOW YOUR LEADERSHIP STYLE HAS CHANGED AS A RESULT OF MR BOURIS’ GUIDANCE AND WHAT RESULTS YOU’VE NOTICED. JJ. My leadership style hasn’t changed from the
perspective of being a perfectionist, but I have changed in giving hairdressers freedom to show their creativity and knowledge. I now ensure that we make the environment more fun, rewarding and comfortable but still productive.
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The change in direction from employing Stylists to using a contractor model, attracting selfemployed Hairdressers has also worked very well.
ANOTHER CHALLENGE FOR YOU WAS EMBRACING SOCIAL MEDIA TO GROW YOUR ONLINE PRESENCE. THOUSANDS OF SALON OWNERS AROUND AUSTRALIA CAN RELATE TO YOUR CHALLENGE IN THIS AREA! TELL US HOW YOU’VE BEGUN TO GET YOUR HEAD AROUND THIS IMPORTANT ASPECT OF BUSINESS.
We have now hired a part-time social media expert to post 2-3 times a day. We do find it a challenge to choose the right image which reflects our brand and also ensure we post at the right times to achieve the strongest response to grow our following.
HOW DO YOU SEE BUSINESS DIFFERENTLY NOW AS A RESULT OF YOUR ‘MENTOR’ EXPERIENCE? AEJ. We see business from a totally different
perspective since our Mentor experience. We feel that every business needs a business coach to point out things that may have been overlooked and to offer an informed external viewpoint to identify the changes that will help the business grow. When you start out in business you need to genuinely love what you do but to expand, there needs to be a strategynot only Plan A and B, but also Plan C ….just in case. We never know how life will challenge us, but having a secure business plan, policies/ procedures and ongoing training, we can stay inspired and focused on the reason why we started out business. Having a ‘fire in the belly’ and being truly passionate about your point of difference in the industry will make people stand up and take notice. “Love what you do, and you will never work a day in your life and even through tragedy strength can prevail.”
WHAT ARE SOME OF THE GOALS YOU’VE SET FOR YOURSELF IN THE YEARS AHEAD AT ANJEOS? AEJ. We’ve set ourselves
the goal to obtain 6 full-time contractors by the end of this year and have forecast our business model to expand our Anjeos Eco-friendly haircare brand in all states of Australia within the next 5 years, to raise awareness of the importance of using naturally-derived haircare to prevent allergies and irritations from hair products that contain sulphates, parabens and silicones and can cause frizziness, dehydration, split ends, oily scalp, eczema, dandruff etc. Our haircare is like skincare for the hair. We’re committed to ensuring your hair is always in its best condition and that you never have a bad hair with Anjeos certified organic ingredient hair range.
Congratulations to both Jeff and Anna-Elizabeth on their achievements and dedication. We’re looking forward to celebrating your success in the years ahead. www.anjeoshair.com.au
“thank you for your kind donation!”
Samuel Johnson
Throughout the Month of May, the Hair, Beauty and Barber industries got together and collectively raised
$26,369.00
We are now proud members of the loveyoursister village!
Mocha publishing has kicked off our 2018 partnership with loveyoursister.ORG in right royal fashion with over 50 hair and beauty salons and barbershops raising over $26.000 so far and that figure is still growing! Some salons are still raising money in July and August! THANK YOU to everyone who participated ❤ We will continue with more activity until the end of the year, so stay tuned!!! # KICKINGCANCER IN THE FACEHOLE Because of Your Generosity and Efforts more research will be carried out to find a cure for cancer and we are well on the way to reaching the LYS $10 million goal mocha publishing is an official fundraising partner to loveyoursister.org
2018
HAIRCOLOUR TRENDS FOR EVERY CLIENT By Kristina Russel
I am a Sydney based Haircolour Specialist who loves all things colourful. I like to approach hair as if it is a blank canvas, and layer the colours to create custom creations for each of my clients. I love the challenge of Corrective Haircolour and offer creative solutions on a daily basis. I work both in Sydney salon ‘Edwards and Co’, as well as keeping a busy schedule travelling teaching classes of my own design. My signature style is artistic colours with dimension. I am known for my unique approach to colouring hair as if it is a ‘blank canvas’. Combining hair painting and precise foiling, I like to create a 3rd dimension by colouring in shadows and texture.
a year for retouches. Future Proof Haircolour is designed to grow out gracefully. Hairdressers can scatter foils throughout the hair and paint in various staggered distances away from the scalp or choose the freehand approach with Balayage.
Forecasting haircolour and predicting what’s next for clients is a fun opportunity for us (hairdressers) to make suggestions of what we would like to do next for our client.
My preference is a beautiful combination of foils and freehand called #Foilyage. Zone toning, and low lighting may be necessary for the softest future proof Haircolour.
These are the most requested Haircolour Trends for 2018:
Who suits this trend? Clients who ask for something lowmaintenance with no regrowth.
1. BALAYAGE WITH A LIVED-IN TEXTURE.
Balayage has developed into a world -wide technique and is definitely not just a fleeting trend. This easy-towear trend is for the girl next door, or simply the girl that wants everybody to believe she really is a natural blonde. Customising is achieved with Zone Toning and selecting the best hue for your client’s complexion. Who suits this trend? Clients who ask for natural tones with lighter ends and brightness around their face. Cool toned skin works better with warm haircolour tones, such as Gold or Cream and Strawberry Blonde. Whereas Iced Ash Blondes cool down pink complexions. Once you know the rules, it can be fun to break them for more dramatic results on the right client.
2. FUTURE - PROOF
This trend is loved by clients who only want to visit the salon a couple times
3. NEON HUES
As a Creative Haircolour Artist I get incredibly excited when a client books for a consultation wanting to discuss Rainbow Hair or Vivid Colours. As a Realist, I understand that their vision may not be possible, and quite often their inspiration pics are celebrities wearing wigs. The most important thing to remember when creating Fruit Salad or Candy toned Haircolour is that these colours fade fast! I suggest to clients to consider their lifestyle and change to washing their hair only once a week with a prescriptive colour care shampoo. It is integral for clients to refresh their colours at home with high voltage colour conditioners to keep their cuticle drenched with pigment. Who suits this trend? Fashionistas! Clients with olive or tan skin look gorgeous with Fuchsia, Ruby or Magenta. Pale hair neons blended with Pastel hues is my favourite combination
for 2018. I like to layer citrus tones of Mandarin and Lemon with pops of Pink in all of my orangebased redheads.
4. IRIDESCENT PASTELS
The secret to a successful Iridescent Pastel Haircolour is to know what colours mix well by thinking about very basic colour theory. Experienced hairdressers will paint paper before applying colour to hair so they can test beautiful blends. I love the brand Directions for longer lasting dye hard Unicorns and Punks. Play around on paper and do some finger-painting to find what colours you like blurred together versus a murky mess of unplanned colours mixing into each other. Pastel Haircolour works well on naturally fair hair and bleached hair. There are a few options for trying the pastel haircolour trend. For highest impact I suggest bleaching hair to a pale blonde first, but not necessary if you just want to use hair makeup. Some of my clients want a temporary colour pop that is easily created with hair makeup or gluing in some colourful wefts. Who suits this trend? Clients who are willing to maintain their colour at home with DIY toning conditioners, or people who want something fun and temporary that washes out quickly. This trend is a fun and frivolous fashion approach to brighten hair for a few days. My social media channels - @ColourKristina https://www.facebook.com/ColourKristina www.kristinarussell.com I am so excited to be touring Australia facilitating an awesome program called “CANVAS’. Attendees will develop their own creative techniques in a playful workshop with live models. The 2-day creative workshop includes a guest (non- industry) speaker and live demo from their artistic genre, sharing colourful inspiration. I would love to see Hair Biz colour lovers in my workshops later this year. All programs are delivered in a fun, safe learning environment that encourages attendees to develop their own creative methods. My ‘pure education’ approach is brand inclusive, which means everybody is welcome and our favourite brands will be used with a language every colour user will understand.
PLEASE USE 10% DISCOUNT CODE EXCLUSIVE FOR HAIR BIZ READERS: HAIRBIZ2018 CANVAS with Kristina Russell: Australian Tour Dates MELBOURNE: Sunday 5th + Monday 6th August ADELAIDE: Sunday 9th September + Monday 10th BRISBANE: Sunday 21st + Monday 22nd October SYDNEY: Sunday 12th + Monday 13th August www.kristinarussell.com.au/haircolourworkshops-events/ Hair Biz Year 12 Issue 4
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THE ART OF DRY HAIRCUTTING
By Dario Chicco
There’s been a growing trend in recent years toward the practice of cutting hair dry. Fashion magazines tout the method as being a game-changer for those with wavy or curly hair or even fine, fragile hair. Industry devotees also cite the ability to see the hair’s natural movement, observe individual strands and have the ability to shape accordingly. Many salons now report clients specifically asking for this at time of booking which indicates growing popularity and awareness. According to celebrity hairstylist Anh Co Tran who has worked with Gwyneth Paltrow and Shannen Doherty, “When hair is dry, we can really assess what’s going on — how damaged it is, how dense it is, how much volume and texture is necessary and where any layers should be placed. I’m able to see any cowlicks my clients have as well as the natural fall and movement of the hair. Dry-cutting is much more visual and I’m able to customize each haircut for my clients’ needs.” For those unfamiliar with the method, we asked Sydney Hairstylist and dry cutting artisan Dario Chicco, to explain why he chooses to cut hair dry.
DARIO, TELL US WHY YOU PREFER TO CUT DRY.
Dry cutting lets you see the shape of the hair as you cut it and to shape your hairstyle with the natural fall of the hair. You can see the individual strands how they fall naturally and notice how the hair moves. When the hair is in its natural state, it allows you to eliminate bulk and add movement and body where needed. When hair is wet, it sits flat whereas dry hair shows you areas that are thick. Dry hair also
highlights our problem areas, which may have cowlicks or areas which are just difficult to control, as well as natural parting and movement and also allows you to see precisely how damaged the ends are. It’s a very visual method of cutting; a visual art.
WHERE DO YOU BELIEVE THE ART OF DRY CUTTING BEGAN?
They say that Leonardo Da Vinci invented the scissors…. so, if that’s true, I’d imagine, that’s when dry cutting began.
AND HOW WERE YOU FIRST INTRODUCED TO THE TECHNIQUE?
I started cutting as a barber in the 1960’s which is where I learned the art of dry cutting originally. At that time, those women who did not want their hair set with rollers and put under a dryer to give them a full, voluminous look, and who just wanted a great haircut, would come into the barber shop where I worked, so I began to refine and eventually master the technique.
WHAT IS IT ABOUT THIS TECHNIQUE THAT HAS KEPT YOU CAPTIVATED ALL THESE YEARS?
Dry cutting is sculpturing; it’s a freestyle cutting concept of carving into the hair and shaping with its natural fall. It is a haircut that you see appear and take shape whilst in the salon, and you can see how it will behave for you at home needing very little maintenance until the next cut. As it’s being cut, you can already see how it’s sitting, in comparison to a wet cut, when you really have to wait for the hairdresser to dry it into a shape that you possibly cannot recreate at home. Wet cutting can give you a false idea of what is expected of you in your home styling routine.
ARE THERE ANY EXCEPTIONS? ANY TEXTURES OR SHAPES THAT YOU WOULDN’T CUT DRY?
Not all hair types suit a dry cutting technique, so it is best, as always to consult thoroughly and discuss options with your client. If the hair is freshly washed and has dried naturally then it can be ideal to cut dry. Curly hair or styles that would be best cut freehand are most suited to a dry cutting method. This is a very visual technique so it’s a different approach to a precision cut which is exact and fully 44
Hair Biz Year 12 Issue 4
connected throughout. One thing to be mindful of is if the hair has been chemically treated as many of our clients have, the natural fall will be different as the hair now has more weight. Also, the porosity of the hair varies from roots through midlengths to ends and this alters how the hair falls. When the hair is wet, this is not obvious, so we do not accommodate it but when the hair is cut dry, we can see exactly how each section of the hair is sitting and sculpt accordingly and very specifically.
WHAT IS IT THAT YOU DON’T LIKE ABOUT WET CUTTING GENERALLY?
My belief is that wet cutting and blow waving looks good while the client is in the salon but when they have to do it themselves, it is difficult to replicate the result, meaning they have to maintain the constant blow waving. Whereas with a dry cut, how you leave the salon is how your hair will look after you wash it- a huge benefit to the client.
FOR THOSE HAIRDRESSERS WHO ARE CURIOUS ABOUT TRYING THIS APPROACH, WHAT IS YOUR BEST TIP TO HELP THEM GET BEST RESULTS?
To do a dry cut accurately, always make sure there is no product in the hair at all and the hair is fresh, as that alters the natural fall. Also, there are definitely specific skills to be developed in using this technique so specialist dry cutting education is always a great idea. I love to share my knowledge and skills with stylists who want to learn the art of dry cutting which I do in either one-one-one tutorials, in-salon education or in my workshops. If you’re curious, check out some of my work on Instagram at @dariochicco www.voihaircuts.com.au
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COLOUR WIZARD
MONIQUE MCMAHON
With over 20 years of industry experience, certified Master Colourist and QUE Colour and Academy Founder and Director, Monique McMahon trained extensively in London (Vidal Sassoon), Paris (Jacques Dessange, Christophe Robin) and LA (Tracey Cunningham) to hone her craft. Recognized globally for her natural flair and implicit instinct for colour, innovation and technique, Monique understands colour and is a committed, passionate educator dedicated to delivering education of the highest standard. As the National Educator and Colour Director for QUE Academy since 2014, travels extensively to educate dedicated colour professionals, evolving her knowledge alongside theirs. In high demand, Monique has a loyal local and international clientele that includes high profile music, television and fashion stars as well as a thriving and dedicated salon following. She also works closely with Wella Australia, a long-standing and trusted colour partner. To learn more about this creative powerhouse, Hair Biz Editor, Kym Krey spoke to Monique recently.
“MY ADVICE TO ANYONE STARTING OUT IN THE INDUSTRY IS THAT YOU NEED TO MAKE SURE YOU HAVE A REALLY STRONG POINT OF DIFFERENCE.” 46
Hair Biz Year 12 Issue 4
MONIQUE CAN YOU DESCRIBE FOR US YOUR EARLY YEARS IN THE INDUSTRY?
My mum was a hairdresser and so was my grandmother. From an early age I worked with them in the salon, helping out and loved it. I didn’t love school! I got my first work experience job in a salon and then exited school straightaway. I fell in love with the industry, the passion, the people, the hair the transformation that you could give to someone that you’d never met before in your life. In my first few roles in the salon, I was an all-rounder, cutting, styling, blow
drying, colouring, doing everything. In the nineties, it was a real trend to choose a specialisation to focus on. I chose colour and went back into training for another two years to become a colour specialist. Many years ago, I ended up in Sydney’s best salon in Paddington as a colour specialist and started my love affair with travelling and learning more. I went to London and trained with Vidal, and Pairs to train with Jacques Dessanges and then from there, opened QUE.
YOU ARE SUCH A MAESTRO WITH COLOUR, PARTICULARLY FREEHAND WORK AND FOILING. WAS THIS ALWAYS A FAVOURITE SPECIALITY FOR YOU?
I think doing anything with my hands was something I loved to do, and the idea of working with painting and freehand colour just offered so much more freedom than just cutting, so it was the thing I just had to do.
WHAT WERE SOME OF YOUR EARLY CAREER GOALS?
My career goal was simply to become really, really good at what I do! I wasn’t big on setting myself too many goals in the early days, I just wanted to perfect my craft and be the best I possibly could at it. Then, my goals started to evolve, like establishing the salon and travelling more, learning from people I aspire to, like Tracey Cunningham. I went to study with her for a few years which was totally amazing, as well as some hairdressers that I wanted to visit in London. Really, my goal was to be good as I possibly could
AND HOW HAVE THESE ASPIRATIONS CHANGED OVER THE YEARS?
These aspirations have changed. Working on the floor is where my heart and my passion are, but growing a business and education platform has been a real driver for me over the past few years which shows in the actual salon growth and education growth as well.
YOU OPENED QUE IN 2011, BUT OUTGREW YOUR PREMISES AND RELOCATED WITHIN 3 YEARS. WAS THIS EARLY SUCCESS GREAT REASSURANCE TO SHOOT FOR AN EVEN LARGER VISION?
Yes, the early success definitely was a driver, and my vision is still growing larger as time goes by. We keep looking out for the next one, as the business expands and gets bigger and bigger. The most important thing as you grow, is that you keep communication open between the salon, the team and the family, so you share the same big vision that the whole team is on board with it. The first 5 years as a salon owner was a big growth and learning stage for me, we made a lot of mistakes but learnt a lot. They say you have to make a lot of mistakes to move forward so hopefully I’ve made them all now and I can move forward.
WHAT, DO YOU THINK, MAKES QUE UNIQUE TO OTHER SALONS?
QUE offers an incredible level of service alongside incredible levels of skill and colour technique. Everyone is so passionate and involved with what they do at QUE. We do specialise in colour, and now we offer full service – everything from exceptional colour to cuts and treatments. We have editorial stylists with us, a strong colour team, and a strong education team. What we have which sets us apart from other salons, is that we are the top of our industry, striving to remain at the top and then delivering work at the top level at the same time.
WHAT DO YOUR CLIENTS LOVE MOST ABOUT YOUR APPROACH?
Our clients love that we’ve kept QUE small and intimate, and very personal. We know all our clients, no one walks in our door unless
they know us or have been referred to us by another client so there’s that connection and that one degree of separation between everyone on the team. Obviously, the level of service that we give to our clients, as well as the standard of work that’s delivered in the salon is important. It’s such a high standard. Clients really do expect the world, and it’s something that I really try and get the whole team to know we can deliver – we can give them everything that they’re expecting when the walk through the door. It’s like the “norm” to have the best of everything, you can’t not have that anymore, because you just won’t last in business.
FOR THE FIRST 6 YEARS OF YOUR BUSINESS, YOU ONLY OFFERED COLOUR SERVICES, WITHOUT CUTTING OR STYLING. SHARE WITH US ABOUT YOUR THOUGHTS BEHIND THIS.
I think at the time it was really great to open and salon that was completely different to anyone else in the industry, as well as having a product that was completely unique to stand out. My advice to anyone starting out in the industry is that you need to make sure you have a really strong point of difference. Those two things separated us; an exceptional brand that no one else had, alongside being colour specialists. It drew a lot of attention to us, and a lot of clients. The growth of the salon has been a natural progression. Staff who’ve learnt with us from the beginning are now doing styling and cutting, and they’ve stayed with us thankfully. We love having them, and now they are on the floor as seniors, so it’s just evolved from being a colour specialist salon to salon that does everything.
WHAT HAVE BEEN SOME OF YOUR GREATEST CHALLENGES IN BUSINESS?
*Laughs!* There’s always lots of those! The greatest challenge is learning how to build a team who understand the level of work that’s expected within your salon doors and who know how to deliver that every day. Understanding the business from a business perspective, instead of just as a hairdresser, was challenging in the beginning. But once you work those things out, business starts to run a lot more smoothly. You’re always cont’d over page
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going to face challenges as any business owner does, but these two were my greatest hurdles.
else’s - to lift the standards in our industry and I know that education is integral in achieving this.
AND YOUR GREATEST ACHIEVEMENTS?
TELL US MORE ABOUT EACH OF YOUR THREE PROGRAMS AND WHAT PARTICIPANTS CAN EXPECT.
My greatest achievement is QUE colour! It’s massive and I’m incredibly proud of what we’ve reached to date. I’m so excited for the next stage of our business growth – which has seen us introducing our QUE Academy series for 2018, which launches in July this year. Christophe Robin wasn’t known 5 years ago and thanks to my incredible team, it sits at the top shelf of products within Australia which is an amazing achievement. You don’t achieve these things solo; it’s an army of people who have come together, so I can’t take sole credit. Salon–Que, Christophe Robin – The brand and where it sits within the luxury professional hair care sector in Australia, and QUE Academy- a training platform which will help share our colour expertise with the industry in a practical, business growing way.
YOUR CELEBRITY CLIENTELE INCLUDES DELTA GOODREM, JESSICA MAUBOY, DANI MINOGUE AND NATALIE IMBRUGLIA. DID THIS BUILD THROUGH REFERRAL AND HOW DID YOU FEEL WHEN YOU TOOK THAT FIRST CALL FROM ONE OF THESE FAMOUS LADIES?
Celebrity clients are always through referral, as is any great client - as someone’s told them how great your colour service is, or team, or styling. When I first took a celebrity’s call, I was SO nervous!! Oh my god, what’s happening and how do I handle this??? But the funny thing is, as soon as anyone – famous or not - sits in your chair, you just become a hairdresser or colourist, and you forget who they are for that moment in time and you deliver what’s needed.
WHAT PROMPTED YOUR DECISION TO OFFER WORKSHOPS TRAINING OTHERS IN YOUR BESPOKE TECHNIQUES?
I love to share my knowledge with my team, and with others. We’ve seen salons from all areas raise their prices after being to our workshops as they’re doing better work; they’ve changed their menu boards to make them more current, implemented new services, they’re working to better time schedules. It’s our duty- mine and everyone 48
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Each colour class is very different and you’ll get something valuable from each. The Freehand class comes straight from Paris where I’ve just worked with Chrisotphe Robin at his Salon in Rue. It’s for the advanced colourist who wants to specialise in painting, who wants to learn how to take it to the root, which products, which sectioning to use, what timing to use. The Foil Like A Boss Class is great for those just stepping onto the floor, or those who’ve been colouring for a long time and feel they need more consistency and structure with colouring and foiling. Foil patterns are so important to the client and the colourist, and I to teach colourists how they can benefit from foiling to a pattern. The Freestyle colour course is all about trending techniques and high fashion for directional colourists. I’d recommend doing all three, as they all are very different but highly complementary. Every salon should have the fundamentals of those three colour classes in their salon to enable them to deliver something for every client who walks through their door.
WHAT’S LEFT ON YOUR ‘BUCKET LIST’ TO ACHIEVE FOR THE YEARS AHEAD?
The Academy is my main focus for the moment. Tafe is amazing, and I absolutely love it but we want to have some leading private education available in Sydney. That’s something that’s on my bucket list for sure. Oh, and to live in Paris for three months! www.quecolour.com @moniquemcmahoncolour #queacademy UPCOMING Q ACADEMY COLOUR WORKSHOPS IN SYDNEY FOIL LIKE A BOSS - Sunday 29th July HAIR PAINTING - Sunday 19th August FREESTYLE COLOUR - Sunday 23rd September For more info and to book online: queacademy.eventbrite.com.au
Cristalli PROFESSIONAL HYBRID SYSTEM ENRICHED WITH HERBAL EXTRACTS VIBRANT SHINE LASTING RESULTS • Amazing Toners • Complete Range • Great Shine • Long Lasting Colours FIND US ON –
FACEBOOK Cristalli Professional Hair Care INSTAGRAM Cristalli Professional
(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
STEVIE ENGLISH IS READY TO GLAM UP!
Award-winning Stevie English has joined the GlamPalm Team and he’s ready to glam up 2018! Stevie English Hair opened in November 2007, born of an idea to build a cool, unique hair salon with an environmental conscience. With a strong reputation for creating beautiful hair colour both on clients and in photographic fashion shoots and known for his humour and love of Tequila!, choosing the companies to partner with is something Stevie takes very FINALIST seriously. Stevie has joined the GlamPalm family and follows in the footsteps of well-known and current ambassadors of GlamPalm, Kobi Bokshish and Geoffrey Herberg.
WHAT DO YOU LOVE ABOUT GLAMPALM?
To be honest not being a stylist, irons were the furthest thing from my mind, but once I saw the GlamPalm Clinic in action, saw the vibration, but then what I could do with colour and treatments, I couldn’t wait. They out-perform every iron any of us have used. And we now sell irons again!
WHAT DO YOU TAKE INTO CONSIDERATION WHEN YOU PARTNER WITH A BRAND?
introduced to salons in the early 2000’s. My staff love and believe in them because of the results and clients love them too. Clients are used to paying premium so don’t even blink, it’s so nice to get that part of our retail working again, because it is hard selling electrical nowadays.
WHAT HAS BEEN A HIGHLIGHT MADE IN KO REA FOR YOU IN 2018 SO FAR?
FREEDOM
The rare and patented Healing Stone Technology™ of GlamPalm promotes overall health and eliminates damage often associated with heat styling. Sitting well within the ethos of Stevie English hair, all GlamPalm products are non-toxic, with parts carefully chosen with consumer health in mind, even done to the Healing Stone™ which is sourced using green, sustainable methods. We spoke to Stevie about this new collaboration:
When I’m thinking what’s right for Stevie English Hair, I think does the brand fit, is it good and what are the people like who run it? I wanted the iron because of what it did, but I loved meeting and dealing with Koen, Managing Director, who told me the story…told me his vision. Then when I asked for a contract he said “Koreans shake hands”. The company is Korean and honest…that means more to me than anything…SOLD!
OF STYLING
HOW HAVE YOU FOUND THE IRONS WORK FOR YOU IN SALON, PLATFORM AND AS A RETAIL PRODUCT?
We are selling irons like when irons where first
HOW DID YOU FIRST GET TO LEARN ABOUT GLAMPALM?
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Actually it was with my great friend Kobi Bokshish. He was raving about these irons. He’s a mouth piece, the Zohan lol, but then I witnessed the results… And I was like… hang on a minute!
Winning Hair Expo Colour Tech has to be up there, but honestly, so many highlights for me. My life is amazing. I work for amazing brands that support me who give me the platform to do what I love. I travel around the world. I stand on stage talking about my passion of hair in all sorts of countries. I have worked on global campaigns and that imagery is in over 30 countries. I feel like I’m re-writing my Hair Expo submission answer but it’s true! I love our industry and what it has given me and you know I also love HairBiz!
H E A L I N G S TO N E T EWHAT’S C H N O L O GON Y™
THE AGENDA FOR THE 2ND PART OF 2018 FOR YOU?
Well I’m heading to LA next month for a shoot. I have another trip to Europe doing a show and education as well as my crazy schedule around Oz. Playground is coming around too and we have also got some really cool stuff in the pipeline for GlamPalm… so to be honest business as usual ;-)! www.glampalm.com.au Ph: 1300 652 797
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Some call it the liquid gold... With a unique for m ula ric h in nutrients found in the seeds of the fr uit that blooms on baobab trees, some of whic h can live a thousand years or more... GlamPalm introduces the GlamPalm Baobab. The instant absorption into hair enhances immediate manageability, shine, helps to eliminate frizz and deliver long ter m healthier hair.
SOLD OUT AT EXPO!!
GlamPalm Baobab is very ric h in nutrients – contains all three omega fatty acids: omega 3, 6 and 9, as well as containing some rare acids and a host of vitamins. It includes vitamins A, D, E and K. Treats damaged hair in the most natural way. GlamPalm Baobab includes hydrolyzed Keratin whic h effectively repairs damage from c hemical treatments and heat styling whic h gives hair the strength and shine it needs and enhances immediate manageability.
Fo r m o r e i n f o r m a t i o n o r v i s i t w w w. g l a m p a l m . c o m . a u o r c o n t a c t y o u r a c c o u n t m a n a g e r o n 1 3 0 0 6 5 2 7 9 7
EXCITING DEVELOPMENTS AT
AFFINAGE PROFESSIONAL
There have been a few additions to the leadership team over at Affinage Professional and with the company poised for an exciting new phase of development, we thought we’d introduce you to the new movers and shakers and give you an insight into their vision for the brand. CHRISTOPHER HARE
BUSINESS DEVELOPMENT MANAGER
CHRISTOPHER, TAKE A MOMENT TO INTRODUCE YOURSELF TO READERS AND TELL US A LITTLE ABOUT YOUR PAST CORPORATE OR INDUSTRY EXPERIENCE.
Over the last 30 years my forte has remained business development and people management. I have worked with very large corporate entities, sliding to the very small (start-ups) and either being directly responsible within the company or advising (consulting) accordingly. I have worked within several industries including retail, waste management, plastics, human behavioural risk management, logistics and now haircare. Through a range of challenging positions and responsibilities, always showing perseverance and positive attitude has been very powerful.
WHAT SPECIFICALLY WILL YOU BE BRINGING TO THE ROLE?
I believe that I bring a significant amount of professional and practical experience borne from real-life challenges and working with people determined to make positive change and grow sustainable business with wellaligned and cohesive teams. International Hair Cosmetics
(Affinage Professional) is no different from any other business as it has people, product, requires sustainable sales and a healthy profit. My role is to challenge each and every person within Affinage Professional to have a ‘healthy dissatisfaction’ within their influences and responsibilities for the overall service delivery and customer experience. Like any sustainable business, it must listen, ask questions and act to remain effective and relevant. As I am not from the industry or known to the industry and therefore have no preconceptions, everything I do must be based on understanding and then interpreting that into an inclusive strategy and structure going forward, for all stakeholders to prosper.
WHAT EXCITES YOU MOST ABOUT THE AFFINAGE BRAND?
Everything from the longevity of the brand, the product ranges, consistency of the colour ranges, the people, the opportunities, the distributors it serves and the challenge to sustain another 25 years of positive support to the haircare industry.
WHAT’S IN THE PIPELINE FOR AFFINAGE FOR THE REST OF THE YEAR AND BEYOND?
Since starting with Affinage Professional in October 2017 our heads of department have been reviewing all aspects of service provision (past, current & future), which creates opportunities to deconstruct, innovate, develop and improve, aligned with market demand and expectations. Couple this with a much closer working relationship with our Distributors and we are positioned to deliver very timely in-demand products, priced sensitively, with comprehensive service support from our welleducated distributor network. I’m a big believer in actions speaking painfully louder than words, so watch this space!
ANDREW BELL
NATIONAL EDUCATION MANAGER
HOW IS AFFINAGE UNIQUELY POSITIONED TO SUPPORT SALON OWNERS IN THEIR BUSINESS?
Due to the ‘early’ years of the set-up by Richard Jolly, the business model has strongly positioned Affinage Professional to be acutely able to offer a plethora of services which we continue to review, challenge and expand. We have a highly sought after in-house training and education team, along with research and development for our expanding professional and retail ranges, through our selected distributor network. Affinage Professional network is strongly positioned to pivot between the two distinct market sectors of salon and freelance (home & mobile) affording both market sectors relevant support in meeting their needs. For instance, we just had a very recent Social Media workshop with guru Cynthia Baker, which provided invaluable understanding of the power of the device in your hand, to drive new business and raise business profiles at minimal cost.
TELL US A LITTLE ABOUT YOUR PREVIOUS INDUSTRY EXPERIENCE.
I began hairdressing in England, working in London as a senior hairdresser for Fortnum and Mason on Piccadilly. There, I was involved in magazine shoots and fashion parades before moving to Australia in 1975. After owning a salon in Sydney for 4 years I had the opportunity to become an educator, and so, began my journey in education. Working with some major colour houses has given me a wealth of knowledge of the industry, its services and products. It also enabled me to work alongside some of the most respected stylists and couturiers. Being able to share this, and that knowledge
I’ve gained, with those wanting to learn, is my greatest fulfillment. It is a privilege.
WHY AFFINAGE AND WHY NOW?
Affinage has an amazing following of hairdressers, who are loyal and committed to their craft, and to Affinage. We supply, educate and support them. We listen to, and act on their advice. Affinage is an Australian company, and as such we are able to see, listen and act on what our hairdressers want, we produce quality hair products for Australians, in Australia.
WHAT IS YOUR VISION FOR THIS ROLE AND FOR YOUR LEGACY AT AFFINAGE?
I have always had an amazing passion for this industry, its vibrancy and the dedicated hairdressers who are in love with what they do. And for me there is nothing better than seeing that “light bulb” moment when someone understands what you’ve taught, and you know their journey of learning has begun. My vision is that Affinage will be recognized as being at the forefront of education in Australia. We have the knowledge, we now must listen to our hairdressers and deliver that knowledge in a way that they understand and learn from. As much as digital formats of educational programs are seen to be 21st century learning, it’s important we don’t lose touch with that face to face, hands on, experience.
WHAT CAN AFFINAGE OFFER PARTNER SALONS THROUGH YOUR DISTRIBUTOR NETWORK?
Each State has Affinage Technical representation and their sole responsibility is to work closely with Distributors and their Affinage clients. Training the sales and technical staff at the distributorships and their branches is always a priority. Their understanding of all Affinage product lines is essential for them when it comes to recommending the products to their clients. We also offer a comprehensive Education program in a variety of venues across each state to give every hairdresser access to these seminars. The seminars we offer cover the technical and creative aspects of salon services. All the seminar dates and venues are posted on the Affinage website as well as promotional fliers being available through Distributors. We also work with Distributors to identify the training needs of individual salons and create a personalized training program for them.
LOOKING TO THE FUTURE, WHERE WILL YOU BE 2 YEARS FROM NOW?
I will have created a recognized and respected program of seminars conducive to, and inspiring hairdressers to reach and surpass their potential. Learning is an amazing stimulus to the body and mind, having the knowledge and confidence to recommend services to clients, and knowing you are in control of the outcome, is something we should all strive for. Hair Biz Year 12 Issue 4
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HEART OF WELLA WE BELIEVE IN THE MAGIC OF HAIRDRESSERS THAT IT’S THE HEART THAT MATTERS MOST IN DEVELOPING FAMILY-LIKE RELATIONSHIPS THAT ONLY THE DARING PIONEERS WILL WIN THE FUTURE OF BEAUTY …THAT BEAUTY IS HANDMADE THAT DREAMS ARE MADE IN COLOUR MAURICE TORCASIO BERNICE BARRETT
JIM & LIA KEFALIANOS This piece continues a six-part series highlighting the six Core Values of Wella Professionals and what they mean to some of Wella’s most influential Salon partners.
PART 4
FAMILY
“WHEN IT COMES TO HAIRDRESSING AND YOUR PARTNERSHIP WITH WELLA WHAT DOES THE WORD FAMILY MEAN TO YOU?” MAURICE TORCASIO, ROKK EBONY VIC:
“Rokk Ebony was conceived as a family business, founded by siblings Tony and Pina Torcasio. Maintaining a sense of family has been of the highest importance as the company has grown which is why the partnership with Wella has been so successful. Wella has supported and nurtured the Rokk Ebony brand throughout our journey, ensuring that we have always had access to any tools, knowledge or resources that could assist our businesses to grow and thrive. Our salons have never felt more connected to the Wella family than we do today, and we feel excited and confident 54
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BRODIE LEE STUBBINS
that our relationship will continue to evolve over the next decade. Special mention, thanks and gratitude must go to Corina Gerecke – she’s like Rokk Ebony’s big sister! The energy, love, care and commitment she has given us is intangible. We absolutely cannot imagine operating our businesses without her?”
represent them over the last 16 years. The Wella community really has become a family to me; a place where I can express my frustrations, share my joys and enjoy my triumphs with my Wella family. The forums instigated by Wella bring us together 2-3 times a year, encouraging and creating business support and friendships across Australia.”
JIM & LIA KEFALIANOS, SUENO SA:
BRODIE LEE STUBBINS, ROKSTAR QLD:
“At Sueno, we all love each other for our uniqueness and always joke about how we are just one big dysfunctional family, always looking out for one another. We’re so proud of them all. We’ve always taken pride in making our salon family-friendly, catering to mothers of newborns and creating a space for children to relax and play while their parents get pampered. We also love styling all our little Sueno clients as they will one day become our future business. Jim and myself had the pleasure of attending Wella Red Forum and this is where we truly understood the meaning of #Wellafamily. We were fortunate enough to meet salons from all around Australia and New Zealand and many of the Wella Representatives and were made to feel very comfortable and welcome by all. You can tell that everyone loves and respects the brand.”
BERNICE BARRATT, ARTISTIC VISIONS WA:
“Wella has given me so many opportunities to
“Family is something which is at the heart and soul of everything I do. Without the support of my family I couldn’t have dreamt about opening my first salon at the age of 18 or taking off across the world to educate myself, but they always encouraged me to follow my dreams. My salon team has become part of my family and Wella my extended family, who continue to support and encourage me at every turn.”
To find out more about joining the Wella family, please contact 1300 885 002
PUCCINI Styling Chair
PETERSON II Salon Workstation
L O C K A B L E 3 D R AW E R Hairdressing Trolley
EMERSON Reception Desk
DESIGNER Cutting Stool
DIAMOND 3 SEAT Wash Lounge
ASK THE EXPERTS
With a successful launch to the industry through Hair Biz Magazine and a sell-out success at Hair Expo, of the Dyson SupersonicTM Pro Edition, we thought we would follow on from our last issue by speaking to some experts to give you more information on why you should be choosing the Dyson SupersonicTM Pro in your salon! With an investment of over £50 million in the development of the Dyson Supersonic TM hair dryer professional edition, including creating a state of the art laboratory dedicated to investigating the science of hair, Dyson engineers have studied hair from root to tip, understanding how it reacts to stresses, how to keep it looking healthy and how to style it. Over four years, they have tested the product on different hair types and built test rigs which mechanically stimulate hair drying techniques – which can differ around the world. Over 1,010 miles of real human hair has been used in testing.
FRED HOWE,
Dyson Design Engineer
WHY DID DYSON DECIDE TO CREATE A HAIRDRYER IN THE FIRST PLACE?
Dyson is all about solving the problems others ignore and the hairdryer is no exception. The bigger the problem the more we want to solve it. The hairdryer design had remained relatively unchanged for about 60 years, almost everyone has one so this presented an exciting opportunity for us. The conventional design seemed so clumsy and created so many frustrations, whilst the temperature they reach can be damaging to the hair. On top of this Dyson have become experts in airflow, heat, software and motors so it was the perfect opportunity for us.
WHAT DID DYSON SET OUT TO ACHIEVE IN CREATING THE 56
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DYSON SUPERSONICTM HAIR DRYER?
We wanted to create a hair dryer that was faster, lighter, quieter, and helps to maintain the condition of the hair. So for us the challenge is to teach people our exciting discoveries, we want everyone to understand the importance of keeping your hair healthy. Once damaged it can’t be repaired - you can change your clothes, you can change your makeup but you’re stuck with the same hair for a long time so you have to look after it.
“THE REASON WHY IT’S CALLED THE DYSON SUPERSONIC IS BECAUSE WE TUNED ALL THESE HIGH-FREQUENCY, HIGH-PITCHED TONES OUTSIDE OF THE HUMAN AUDIO SPECTRUM. WE ENGINEERED SUCH A HIGH FREQUENCY THAT THE HUMAN EAR CAN’T HEAR IT… SO IT’S GENUINELY SUPERSONIC!”
we developed an intelligent heat control system to ensure the air coming out of the machine does not exceed 150 degrees. It uses a glass bead thermistor which measures the temperature of the airflow 20 times every second, the microprocessor then interprets this data and in turn constantly controls and regulates the heater to ensure the air temperature never exceeds 150 degrees Celsius as this is the temperature which starts to cause extreme damage the hair. At the same time our small and fast pressure Dyson digital motor V9 propels airflow to the amplifier of the machine thrusting it out of the 2mm radial aperture . The air amplifier actually multiplied the airflow by 3 times. So the Dyson digital motor V9 works together with the air amplifier to produce high volume and velocity airflow so we can dry hair quickly without relying on extreme heat. Myself and the thermal engineers focused on creating smooth laminar airflow to help keep the hair strands aligned. So this radical conditioning of the airflow along with our ionizer removes static and ensures controlled hair alignment. This is particularly important in Australia as the brightness off the sun makes healthy shine even more pronounced.
WHAT DO YOU FIND SURPRISES PEOPLE MOST WHEN THEY SWITCH TO THE DYSON - Fred Howe SUPERSONICTM HAIR DRYER?
HOW DOES THE SUPERSONIC HAIR DRYER ADDRESS OUR MAIN HAIR ANNOYANCES SUCH AS FRIZZ, LACK OF SHINE, DULLLOOKING HAIR AND SPLIT ENDS, ALL AT ONCE? TM
It’s all about hair health. Healthy hair is naturally very strong, elastic, shiny, easy to style into different shapes and holds that style for longer. We actually invested 50 million pounds into our hair science laboratories and studied over 1600 kilometres of real human hair, we were surprised to discover the effects of extreme heat on hair so
The first thing people will notice when they pick up this radical redesign is the balance of the machine, and how balanced it feels in the hand. When they turn it on people are always impressed by the power of the airflow and subsequent speed of drying. Our users often mention how the machine allows them to have a normal conversation without being drowned out by the sound that has become characteristic of conventional hairdryers. Over time what is more rewarding to hear is people’s acknowledgment of hair health and the benefits of keeping hair smooth and shiny. When people discover our research and obsession with hair I think that always pleasantly shocked by this too.
RENYA XYDIS,
Australian Editorial Stylist and Dyson Supersonic hair dryer ambassador
Know how to use the Dyson Supersonic TM hair dryer correctly. Use the cooling button to set the hair - as you blow dry sections and have smoothed the hair, blast the section with cold air this will set the hair and in turn the style will last longer. If your clients have fine hair use the Dyson Supersonic TM hair dryer to create more fullness. Remove the nozzle and direct the dryer towards the roots whilst lifting hair away. To keep hair flatter, use a nozzle to follow the shape of the head and move your hair around with a comb this will give lift to the hair and in turn result in it looking fuller.
In my opinion, the Dyson Supersonic™ hair dryer professional edition is a game changer for stylists and salon owners, it’s the best hair dryer on the market. I love how it helps prevent extreme heat damage to clients’ hair and protect natural shine. Some conventional hair dryers can reach extreme temperatures, especially when held close to the head which can cause extreme heat damage to hair. When hair is exposed to extreme temperatures, it can become weaker and never goes back to the resilient state it was in before. The weaker the hair, the more likely clients will suffer from broken strands and split ends, which can reduce the ability to align the hair, making it less shiny.
“THE DYSON SUPERSONIC HAIR DRYER PROFESSIONAL EDITION IS FAST DRYING AND HELPS PREVENT EXTREME HEAT DAMAGE TO MY CLIENT’S HAIR TO PROTECT NATURAL SHINE – IT’S A GAME CHANGER FOR STYLISTS AND SALON OWNERS.” - Renya Xydis
The Dyson SupersonicTM hair dryer has intelligent heat control, ensuring the hair isn’t exposed to extreme temperatures. A glass bead thermistor measures the temperature 20 times a second and transmits this data to the microprocessor, which intelligently controls the patented double-stacked heating element.
For stylists who are using a dryer for hours on end, it’s balanced in the hand for all day use which I find helps prevent straining my wrists. I find it’s super quiet allowing for easier conversation with clients and client experience in the salon.
“THE PRO SOUNDS SO QUIET THAT PEOPLE DON’T EXPECT THE STRENGTH OF THE ACTUAL DRYER – BECAUSE WE’RE SO USED TO THE NOISE. THE NOISE IS ACTUALLY A LOT LOWER, BUT IT’S STRONGER. IT’S INCREDIBLE.”
Peter Thomson, L’Oreal Global Ambassador
As a salon owner, it’s fast drying, which helps me save time, allowing “WITH ITS SLEEK DESIGN, LONG me to style more clients CORD AND QUIET MOTOR WE per day. My clients often FIND DYSON SUPERSONIC OUR request we use the Dyson Supersonic™ hair dryer. DRYER OF CHOICE.” I find it can enhance Kirstie Stafford , Woohoo Salon client perception – they like being provided with the experience of an innovative tool that prioritises the quality of their hair. In a saturated industry I think this can help set salons apart from their competition. www.dyson.com.au/supersonic
THE DYSON SUPERSONIC IS THE NEXT GENERATION OF HAIRDRYERS THAT HAS SET THE TECHNICAL BAR VERY HIGH WITH NEW INDUSTRY STANDARDS. IT HAS SOLVED THE BIGGEST PROBLEM BY USING A SCIENCE-BASED MODEL THAT PREVENTS HAIRDRESSERS FROM CAUSING EXTREME HEAT DAMAGE. I LOVE MY DYSON AND SO DOES MY TEAM. X” Dario Cotroneo, DCI
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GLAMPALM
HAIR ESSENCE OIL
GlamPalm Hair Essence Oil is a lightweight serum with a unique formula rich in nutrients found in the seeds of the fruit that blooms on baobab trees, some of which can live a thousand years or more. The instant absorption into hair enhances immediate manageability, shine, helps to eliminate frizz and deliver long term healthier hair. This beautiful new product with BAOBAB Oil Extract, recently launched at Hair Expo and is extremely rich in nutrients, containing all three omega fatty acids: omega 3, 6 and 9, as well as some rare acids and a host of vitamins including vitamins A, D, E and K. The NEW Glampalm Hair Essence Oil treats damaged hair in the most natural way and effectively repairs damage from chemical treatments and heat styling which gives hair the strength and shine it needs, enhancing manageability. This Non-greasy, lightweight and anti-static oil, promotes glossy & silky hair by thermal activation and with the elegant, light and longlasting scent it’s an easy upsell in the salon. And here’s a bonus…by adding 1 drop to conditioner or to a professional colour, shine and colour of the hair can be enhanced.
THE BENEFITS SHINIER HAIR
The Baobab oil helps to close the hair cuticles after colouring. This makes the hair shaft shinier. After blow dry and brushing, the effect is even more pronounced.
SOFTER HAIR
The Baobab Oil also penetrates into the cortex during the colouring process. This makes the hair quality softer after the colouring.
REPAIRS BRITTLE HAIR
Because the Baobab Oil enters into the cortex during the colouring process, it “plumps” the hair from inside and makes the hair fibre, making it less brittle in the process. 58
Hair Biz Year 12 Issue 4
The Baobab Oil helps repair the brittle parts, whether they occur on the ends, in the case of long hair, or mid-lengths, as is sometimes the case with permed or relaxed hair.
MAKES ENDS STRONGER, PARTICULARLY ON LONG HAIR
Women are growing their hair longer and longer these days. The end of the hair is the oldest part of the hair and as a result tends to be particularly thin and worn. A visit to the stylist and a regular trim at the ends is generally what women do about this. But Baobab Oil-based colour does act here and does the plumping here, making a visible difference. By using any colour brand, you can grow your hair longer and still keep the ends in good condition.
MORE EVEN COLOR DEPOSIT
Because the hair shaft has been strengthened from the inside, the whole process of colouring works better. The natural pigments can be lightened at a more even rate, and re-pigmentation takes place in a more even way. Result: a more consistent, regular colour, more uniform from roots to ends.
MORE VIBRANT COLOR
Because the hair is in better condition, and because the colour molecules are more evenly deposited, women who use colouring on their hair get a much more vibrant hair colour result. Whether it is a rich brown, or an intense violet, or a true cold ash, the result is a true colour that is richer, shinier and more vibrant. www.glampalm.com.au Ph: 1300 652 797
- THE EVOLUTION OF A BARBERING ICON -
APOLLO II
NEW GENERATION MULTI FUNCTION HAIR PROCESSOR
ROLLERBALL F
REGAIN NATURAL HEALTHY HAIR WITH THE POWER OF WATER
MICROMIST
For further information or for your nearest JOIKEN distributor call 02 8781 0123 or email: sales@joiken.com.au
YOUR HAIR IN HD “Day after day, styling can take its toll on your hair. After Experiencing the amazing benefits of my unique System Professional EnergyCode, I was much more aware of styling and the effect it was having on my newly discovered energy. Using the new System Professional styling range, I can really feel the difference of the products, my hair holds it’s style all day, but feels natural and effortless.” Poppy Delevingne – model, actress and System Professional ambassador
Inspired by the game-changing BB and CC cream makeup options, System Professional scientists have expertly combined advanced hair and skin care technologies, to create an infused solution that both complements and magnifies individual styles, whilst caring for the hair. System Professional has just launched the first ever offering that combines both styling and care, to magnify the hairs’ natural energy. The new System Professional styling line has been infused with care ingredients to complement and magnify the existing EnergyCode™ Complex, now enabling over 262 million possible combinations across the EnergyCode™ range, to instantly leave hair energised, manageable and protected, to deliver each individual’s perfect style, defined and magnified - Your hair, in HD. BB and CC creams revolutionised the makeup world to provide women with an option that not just delivered on coverage, but provided additional skincare benefits, however, the same treatment has not been created for the haircare category to date. The products within the Beautiful Base (BB), Creative Care (CC) and Dynamic Definition (DD) provide three tailored lines offering each woman the perfect styling product, perfectly suited to them, to create their style, magnified. Building on the success of the existing EnergyCode™ Complex from System Professional the new styling range uses a uniquely designed technology - CreativeCode™- which has been developed to deliver style that retains natural movement whilst also providing hair with added care benefits. CreativeCode™ technology is based on balancing 60
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the perfect ratio of ultra-flexible structuring polymers and proven caring ingredients instantly leaves hair energised, manageable and protected. A unique balance of active ingredients, scientifically combined to ensure that after application, the product holds the style, but leaves no trace, delivering hair that is touchable, smooth and light.
BB BEAUTIFUL BASE
Delivering style with natural bounce and movement, the Beautiful Base range includes five unique styling products, specifically designed to provide lightweight hold that both looks and feels completely natural. • Blue Shaper magically disappears on the hair but leaves behind a lasting control. System Professional scientists fused texturizing gel with key ingredients from the Hydrate Formamoist complex for a moisture boost with a lightweight styling effect. • Instant Reset Revives the look without changing the style. Gentle on the scalp and lightweight on the hair due to panthenol and balanced levels of tapioca. Re-energizes the roots without leaving a powdery texture in the hair.
lipids than any of the other System Professional leave-in products. • Perfect Ends Like the miraculous CC cream from the skincare category this corrective cream evens out, repairs and moisturizes individual hair strands. The high concentration of panthenol allows sensitized, frizzy, brittle hair, or even split- ends to look plumped and supple.
DD DYNAMIC DEFINITION
For hold women can see, but can’t feel, the Dynamic Definition range of four products provides a stronger hold and definition, but that cares for the hair whilst magnifying natural style and energy. • Platinum Fix The platinum standard of hair gels. It surpasses all the downsides of classic gels with zero stickiness, brittleness, or residue. A precious and highly concentrated formula. • Sculpting Clay For hold you can see but can’t feel. This ultra-fine clay is one of the finest available and was first discovered in Montmorillon, France. Combined with bentonite clay, it forms an elastic layer on the hair for easily remouldable styles.
CC CREATIVE CARE
A range of four products designed to provide ultimate shine and softness for touchable smooth styles, the Creative Care collection protects and perfects styles delivering shine and silkiness. • Instant Energy delivers hair that not only looks and feels amazing but brings hair energy back to life. Enriched with 70x more EnergyCodeTM
F: SystemProfessional IG: SystemProfessional www.systemprofessional.com or Ph: 1300 885 002
KISS CANCER GOODBYE ghd AND LULU GUINNESS JOIN FORCES IN THE FIGHT AGAINST BREAST CANCER.
Introducing the limited edition ghd x Lulu Guinness collection, featuring Lulu’s iconic lip print on the new ghd gold® styler and ghd air® hairdryer, with $20 from every styler and $10 from every hairdryer going to the National Breast Cancer Foundation. The long-standing collaboration between ghd and the National Breast Cancer Foundation has raised more than $3 million over the past 14 years and with your support we can make this year’s donation even bigger. Join the fight against breast cancer and snap up these cult beauty essentials before they sell out. Breast cancer is the most common cancer in women in Australia and its estimated that over 18,000 new cases will be diagnosed in 2018. The National Breast Cancer Foundation’s goal is that by 2030 there will be zero deaths from breast cancer. A goal that would see more women and men living longer and empower them with a greater quality of life.
ghd GOLD® BY LULU GUINNESS
Featuring exclusive Lulu Guinness heat-resistant bag. $20 donated to the National Breast Cancer Foundation Proven to deliver sleeker, smoother and healthier hair*, the new ghd gold® professional styler features dual-zone technology for premium performance, an improved heat up time of only 25 seconds, a modernised design for smooth, snag-free styling, plus automatic sleep mode. Intelligent dual-zone technology maintains a safer-for-hair heat of 185°C constantly and evenly from root to tip. Now available with Lulu Guinness’ cult lip print design.
ghd AIR® BY LULU GUINNESS
Featuring limited edition pink accents and dust bag. $10 donated to the National Breast Cancer Foundation Developed in conjunction with professional styling experts, ghd air® unlocks the secret to a gorgeous salon blow-dry. Featuring a powerful professional motor and advanced ionic technology, ghd air® delivers exceptionally fast drying and styling, while also helping to reduce frizz, leaving hair soft and silky. Whether you’re looking for quick, sleek and smooth results or fabulous volume, ghd air® puts the power of a salon blow-dry in your hands.
NEW HORIZONS FOR
HEALTHY HAIR AFTER CANCER TREATMENT
By Simone Lee
I have been a salon owner for 21 years, a Trichologist for 10 years and for the most part of my hairdressing career, I have worked as an international Creative Artist in the forums of theatre, film and television. That was until three years ago, when I was told my mother had terminal cancer. Due to other medical conditions my mother also faced, I made the decision to develop a Trichology clinic within my salon business Tyler Reid Hair, so that I could spend more time at home and support my mother through her cancer battle. Like so many people who have cancer, my mother’s appearance changed dramatically, and while she chose not to have any medical treatment for her cancer, she lost most of her hair. Hair loss during cancer is common and something that occurs regularly for cancer patients who undergo Chemotherapy and Radiation treatments. The topic and discussion of cancer can be a tough one to broach. What I have found, as a Hairstylist and a Trichologist is that almost everyone knows someone who has had cancer or has had a close friend or relative with it. A guest who has undergone treatment for cancer, can acutally feel more at ease discussing their future and what they have been through in the salon to their trusted Stylist. The salon can be seen as a happy place to talk about the next steps for their hair and appearance rather than in the office of a treatment center. 62
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It is very important to understand that the guest who has undergone cancer treatment therapies may feel extremley vulnerable, especially in an open salon space. They may feel exposed seated amongst people with full healthy heads of hair, but as one of my recent trichology patients explained “being back in the salon chair feels so empowering, a step towards reclaiming my life. My physical appearance plays a huge part in how I feel.” Delivering a positive, professional approach and a clear personalised strategy to assist your guest in these circumstances is vital. The results I have been able to help achieve for my patients and guests have been the most rewarding aspect of my career to date. Obtaining a basic understanding of the scientific fundamentals that cancer treatments can pose to a persons hair and scalp, and to the different chemical services that hairstylists provide such as hair colouring, is the first key step.
IMPORTANT FACTS
Hair Loss and Regrowth After Cancer Treatments • Hair loss may follow on from Radiation and Chemotherapy treatments. Hair loss due
to Chemotherapy treatments is usually temporary. Certain treatments can cause a disruption to the Anagen phase of the Hair Growth Cycle causing major losses, but hair lost will usually grow back spontaneously once the treatment is completed. • The hair that re-grows is usually fine and unpigmented, and later develops into terminal hair. The new hair can present with different characterisitics than how the hair appeared before treatment, such as a change of texture (frizzy), or movement ( straight, wavy, curly). The changes are generally temporary. • There are many different types of chemotherapy drugs used to treat cancer. Each type of treatment has the capability to initiate a different hair loss response ranging from little to total hair loss. Often cold caps may be used to help reduce the amount of hair loss during treatment therapy sessions. The cold calp mechanism works to reduce the skin’s temperature, therefore reducing the circulation of blood to the hair follicules and to reduce the metabolic rate of the hair follicule with the aim to limit the exposure to the chemotherapy dose. • Radiation therapy may cause diffuse or total hair loss depending upon the dose and
frequency and regrowth may recommence between six to twelve weeks after treatment. Radiation treatment that has directly been administered to the scalp may cause the hair recovery to be longer.
CHEMICAL SERVICES AFTER CANCER TREATMENTS
• A common question asked by salon guests who are undergoing chemotherapy treatments is if it is still ok to have their hair coloured. While we want to help make our guest look and feel better with a new hair colour, it is very important to understand that the chemicals in common hair treatments like hair dyes or perm solutions can not only irritate fragile skin and hair, but also give off fumes that may cause nausea, eye irritation, and other problems. Dying or processing hair may expose the guest to additional chemicals, and these processes may also weaken the hair shaft. • The International Agency For Research on Cancer, part of the World Health Organization and dedicated to identifying cancer causes stated recently “Personal Hair Dye is not classifiable as to its carcinogenicity to humans”, while The National Cancer Institute has posted on its website “some studies have indicated that people who began using hair dyes before 1980 have an increased risk of developing Non–Hodgkin’s lymphoma. The evidence for the increased risks of other cancers from hair dye use is limited and conflicting” • There are several processes my practice uses when managing guests’ requests
for chemical services during and after chemotherapy treatments. Firstly, we review our colour brand manufacturer’s instructions for use regarding chemotherapy treatments. Some brands will have specific instructions to follow or may not recommend the product be used in such circumstances. During cancer treatment and recovery, many people look towards more natural options for a variety of reasons and something that should be considered when selecting what colour brands or chemicals to use on for your guests. • Allergy testing is a must before all colour services following the colour brand manufacturer’s guidelines. • Generally, we do not recommend or perform any colour or chemical services until six months after the guest has finished their treatment. What we do provide is an information sheet about hair regrowth and what to expect during and after chemotherapy treatments. Our stylists develop an alternative hair care strategy for the client so they still feel good that they have a plan of action for their hair. • The potential use of natural hair mascaras and other gentle colour camouflage techniques is also something to explore during this time as well as topical scalp nutritional hair care regimes. • The guest’s oncologist will offer advice about the type of chemo treatment and how the hair and scalp will be affected. The scalp and hair follicles are quite sensitive at this time. After a good six months has passed from when the guest has completed
their chemotherapy, we generally start the guest’s reintroduction to hair colour by utilizing off-scalp methods first, with gentle vegetable-based or organic colour systems and scalp colour applications begin with ammonia-free semi-permanent direct acting dye. • Often the guest’s scalp and hair follicles will be sensitive after treatment. Using gentle practices, brushes, combs, massage techniques, scalp ritual therapies, and holistic practices will help your guest’s comfort during the growing and restyling process. My salon uses trichoscopic imaging to monitor and gauge the guest’s scalp, hair quality and follicular patterns. The guest is able to see their progress, and we can gauge the effectiveness of recommended hair care regimes. It is also important to protect the scalp when outdoors. Being exposed to the sun or cool/warm weather can affect the scalp. Recommend to your guest to use sunscreen on the scalp and wear a suitable covering to protect the scalp. This can make your guest feel more comfortable when facing harsh weather conditions. There are a number of amazing organizations that can provide additional information about cancer treatments such as Cancer Council Australia. Being affiliated with local groups (Look Good, Feel Better), and charities (McGrath Foundation), will not only provide you with a wealth of knowledge, but also help raise awareness to the public and those affected by cancer to the genuine care and service your salon is able to provide. Hair Biz Year 12 Issue 4
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HAIR EXPO AUSTRALIA
WRAPS UP FOR 2018!
Three days of trend showcases, product launches and networking took place in Melbourne over the Queen’s Birthday long weekend at Hair Expo Australia. The 2018 edition closed with the pinnacle celebration – the Hair Expo Awards Gala – where Joey Scandizzo was named the 2018 Hair Expo Australian Hairdresser of the Year. With plenty of exciting product launches and new trends revealed, the event also hosted some of the world’s foremost authorities in hair who presented their varied skills in cutting, colouring and business to the Australian industry. Headlining the 2018 event was businesswoman, television star and hairdresser, Tabatha Coffey; four-time British Hairdresser of the Year, Angelo Seminara; and leading US balayage education expert, Candy Shaw. The Main Stage also hosted from Hollywood, colourist Tracey Cunningham and social media creative colourist Guy Tang, keeping the show floor buzzing throughout the entire weekend. The event was also characterised by ground-breaking, international product launches including Dyson who showcased the new Supersonic Professional Edition hairdryer, a major attraction for visitors who sampled the hairdryers and had their hair styled at the brand’s styling bars on the show floor. The men’s area of the expo floor included exciting stands and education from the likes of Wahl and the Panasonic Clipper. Main stage shows included a procession of beauty and gowns to die from from
Amazing hair and the ‘paintbrush’ display on the matrix stand along with popcorn for all was a stand out! New to this year’s expo were two main stage styling and cutting competitions including bridal and the mullet, facilitated by Michelle Anthony, a welcome inclusion and one we hope will stay! Hair Expo and Sustainable Salons launched the next phase of their partnership aiming at a sustainable salon industry future and an environmentally friendly Hair Expo event. By enlisting the services of organisation Simply Cups, the initiative this year aimed to eliminate the estimated 20,000 single-use beverage containers that are discarded at Hair Expo. Simply Cups is Australia’s first coffee cup recycling program, which collects coffee cups for recycling that would otherwise end up in landfill. The Sunday night Gen Next Gala sponsored by matrix showcased amazing stage productions and performances with the latest trends and creations in hair. The audience were wowed by shows from the Matrix Hot Team, The Masters Institute of Creative Education Program Korean Artists, Ibiza Hair, The M Collective, Project NZ, Revolution Hairdressing, Fellowship of British Hairdressing F.A.M.E. Team in Collaboration with BaByliss PRO, and Box Hill TAFE. The grand finale by none other than the Matrix Playground was a grand spectacle of colour, showmanship and high energy. Hair Expo Australia will return to Sydney in 2019 as it continues to alternate between Melbourne and Sydney each year. www.hairexpoaustralia.com Hair Biz Year 12 Issue 4
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2018 HAIR EXPO AWARDS WINNERS AUSTRALIAN HAIRDRESSER OF THE YEAR Joey Scandizzo – Joey Scandizzo Salon, South Yarra VIC NEW ZEALAND HAIRDRESSER OF THE YEAR Danny Pato – D&M Hair Design, Auckland, NZ
STATE CATEGORIES
JOEY SCANDIZZO CROWNED AUSTRALIA’S HAIRDRESSER OF THE YEAR AT THE
2018 HAIR EXPO AWARDS
NSW-ACT Hairdresser of the Year Nathan Cherrington – TONI&GUY Concord, NSW SA-TAS Hairdresser of the Year Sam James – Orbe North Adelaide, SA VIC Hairdresser of the Year Hermiz Daniel - Joey Scandizzo Salon, South Yarra VIC WA-NT Hairdresser of the Year Pauline McCabe - Rock Paper Scissors Hair Studio, Fremantle WA QLD Hairdresser of the Year Brodie Lee Stubbins – ROKSTAR, West End QLD HALL OF FAME INDUCTEE Vincent and Anton de Lorenzo COLOUR TECHNICIAN OF THE YEAR Stevie Corthine – Stevie English Hair, Glebe NSW MEN’S HAIRDRESSER / BARBER OF THE YEAR Uros Mikic – Kinky Curly Straight, Adelaide SA NEW CREATIVE FORCE Joe Habbaki – TONI&GUY Armadale, VIC APPRENTICE / STUDENT OF THE YEAR Nicholas Tragos – Colour Cosmetica, Adelaide SA SALON TEAM OF THE YEAR UVA Salon – Prahran, VIC SESSION STYLIST OF THE YEAR Sarah Laidlaw - Union Management EDITOR’S CHOICE Hermiz Daniel - Joey Scandizzo Salon, South Yarra VIC BEST SALON DESIGN Rixon Hair – Brisbane, QLD EDUCATION BUSINESS OF THE YEAR Sharon Blain Education EDUCATOR OF THE YEAR Jules Tognini – Lil’ Off The Top INDUSTRY BUSINESS PERFORMANCE OF THE YEAR Excellent Edges SALON BUSINESS OF THE YEAR Circles of Subiaco – Perth, WA
Victorian hairdresser Joey Scandizzo has been named the 2018 Australian Hairdresser of the Year at the Hair Expo Awards, who has won the coveted award once before in 2012. “For me, this is a dream come true and I’ve been working on this for years and years… I’ve put the hard yards in; I’ve got a fantastic team. We’ve had a great night, the guys have won plenty of awards and everyone has worked hard for them. To take this baby home is awesome!” said Joey. The 2018 Hair Expo New Zealand Hairdresser of the Year award went to Danny Pato of D&M Hair Design in Auckland, who has now taken out the title for three consecutive years – 2016, 2017 and 2018. “It feels amazing.” said Danny. “This collection is about a global woman… and about being proud.”
Hosted by actor and singer Natalie Bassingthwaighte and held at The Plenary in the Melbourne Convention Centre, there were an impressive 111 finalists across 18 creative and business categories chosen by a judging panel of 10 international and 10 local judges. The panel represents some of the most acclaimed hairdressing industry veterans from Australasia and across the globe. Two additional awards were also presented by Hair Expo – the Hall of Fame Award and the inaugural Editor’s Choice Award. Hair Expo appointed business coach Julie Piantadosi as Head Judge and Awards Ambassador to guide entrants through the awards entry process and assist the panel with judging in2018. Julie also enlisted three business experts from outside of the hairdressing industry to assist with judging written submissions.
2018 HAIR EXPO AUSTRALIAN HAIRDRESSER OF THE YEAR
o zz i d n a c S JOEY
HAIR: Joey Scandizzo,
Joey Scandizzo Salon – South Yarra, VIC PHOTOGRAPHY: Andrew O’Toole STYLIST: Josie Mcmanus MAKE-UP ARTIST: Kylie O’Toole
2018 HAIR EXPO NEW ZEALAND HAIRDRESSER OF THE YEAR
Pato
DANNY
HAIR: Danny Pato, D&M Hair Design
MAKEUP ARTIST: Kiekie Stanners PHOTOGRAPHER: Mara Sommer
Hair 1.
Shop
1. COLORON BY JOIKEN Bringing together the Italian lessons of design and work ability, Joiken now releases color on, an outstanding professional hair colour range which brings results, performance, vibrancy and economy together for the discerning colourist. With the addition of Argan Oil sourced from Morocco, Jojoba Oil from the USA and Olive Oil from Italy, Color On boasts a new and innovative collection of 83 shades in a 100ml tube and 5 Oxidising Emulsion Cremes. The range is mixed 1:1.5 for outstanding economy and features a Super Lightener Series, 2 intense booster shades in Red and Violet, 6 Modifier Shades (Blue, Green, Silver, Dark Grey and Light Grey) and 10 intensive natural shades offering 100% Grey Coverage to used alone or intermixed with fashion shades. www.joiken.com.au
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2. LUMISHINE COLOUR “DD” CRÈMESBY JOICO With NEW LumiShine DD Dimensional Deposit Demi-Permanent Crème Colour, you can weave the artistry of depth and dimension into every colour creation, while restoring maximum hair health and a whole lot of shine. With 20 luscious hues to choose from, creating dimensional colour becomes a simple, foolproof, predictable art form. This versatile formula corrects, glosses, tones, lowlights, deepens, covers, and blends grey. LumiShine is just perfect when you want beautifully conditioned, gleamingly vibrant hair. You will easily revive faded colour or counteract brassiness/yellowing, cover or blend gray, colour correct ombre or balayage looks or just as the perfect alternative to permanent hair colour. A gentle, ammonia-free option, LumiShine restores hair health, delivering easy, foolproof, predictable results with every application and offers a beautifully fresh fragrance with delicious notes of mandarin, iris, jasmine, sandalwood, and Georgia peach. www.joico-lumishine.com 3. LUSTER LOCK MULTIPERFECTOR SPRAY BY JOICO After the massive success of Joico’s K-Pak Color Therapy Luster Lock Treatment in winning the 2017 Stylist Choice Award for Favourite New Treatment, Joico now launches Luster Lock Multi-Perfector Spray, a daily miracle spray delivering ultra colour vibrancy, healthy hair sheen, and multilevel protection. It’s the daily-use miracle that does it all! Lock in vibrancy and moisture, while locking out fading and damage, K-PAK Color delivers healthier, stronger hair that you’ll see and feel from the very first use. www.joico.com.au
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4. WHITE ICE COLOUR LOCK BY AFFINAGE PROFESSIONAL A new gentle cleanser for colour treated hair, Affinage White Ice Colour Lock Shampoo prolongs colour radiance and shine with the unique Diamond Blend, and smooth creamy Colour Lock Conditioner closes the hair cuticle, leaving hair soft, silky and shiny for easy manageability. Miracle Leave-In Balm contains KeraDiamonds to target damaged hair, and control flyaways and frizz. Miracle Leave-In Balm gently conditions dry or chemically treated hair while the unique Diamond Blend begins to repair hair in just one minute, adding shine, strength and nourishment for more manageable results. www.affinage.com.au
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5. MIRACURL 3 BY BABYLISSPRO After launching the innovative curling tool MiraCurl in 2013, BaBylissPRO is making waves once again with the launch of the next generation model, the MiraCurl 3. Launched at Hair Expo, the 3-in-1 MiraCurl has elevated the ground-breaking auto-curl technology to create three different curl sizes made possible at the touch of a button and features the ability to adjust curl direction to left, right, or alternate. The MiraCurl 3 automatically adjusts the central barrel diameter and hair tension to create 3 different curl types, delivering tight defined curls, soft natural curls, loose relaxed waves, or a combination of styles within minutes. www. babylisspro.com.au
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6. NEW STYLING RANGE BY SYSTEM PROFESSIONAL System Professional launches the first ever offering that combines both styling and care, to magnify the hairs’ natural energy. The new System Professional styling line has been infused with care ingredients to complement and magnify the existing EnergyCode Complex, now enabling over 262 million possible combinations across the EnergyCode range, to instantly leave hair energised, manageable and protected, to deliver each individual’s perfect style, defined and magnified - Your hair, in HD. Inspired by the game-changing BB and CC cream makeup options, System Professional scientists have expertly combined advanced hair and skin care technologies, to create an infused solution that both complements and magnifies individual styles, whilst caring for the hair. The new styling range offers 13 styling product s across 3 categories, ‘BB- Beautiful Base’, ‘CCCreative Care’ and ‘DD-Dynamic Definition’. www.systemprofessional.com
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7 7. CREATIVE COLOURS KIT BY REFECTOCIL Create and Experiment with RefectoCil Creative Colours Kit to achieve your desired, customised eyebrow and eyelash colour. The kit includes two of the standard colours, pure black and light brown, fashion colours graphite, red, deep blue and Blonde Brow, the bleaching paste for eyebrows. To achieve warm autumn tones, add dash of Red. For cool winter, add Graphite, and to create the most stunning dark violet, just mix Red and Deep Blue to achieve the perfect tone. You can even lighten with Blonde Brow, then tint with your desired RefectoCil colour. There’s even a free Style Book included in every kit! www.refectocil.com.au 8. SILVER SAVIOR SHAMPOO & CONDITIONER BY KEUNE If you’ve got cool silver hair you’ll want to keep it that way! Keune Care Silver Savior contains brass-busting violet pigments to neutralise unwanted warm tones and nourishing Provitamin B5 to keep your hair feeling and looking soft. Tough on brassiness, but mild on your hair, Silver Savior features Provitamin B5 and active conditioning agents to mildly cleanse, condition and neutralise unwanted tones. BLEND REFRESHING BALM BY KEUNE One part dry shampoo, one part styling balm. Keune Refreshing Balm contains Zeolite, a mineral with a sponge-like structure, which absorbs oil without leaving any residue. Refreshing Balm also features Keune’s special Multi Vitamin Complex and won’t leave a white cast on dark hair! www.keune.com.au
9. NOVA ARTISTE BY DELORENZO Nova Artiste is a versatile clay powder lightener that encourages stylists to become a master of free-hand colour techniques, creating unique hair effects without the need of foil or other coverings. This ‘open air’ powder lightener is ideal for current and on-trend colouring and can provide up to 6 levels of lift. Containing a number of key ingredients to help lighten hair, Nova Artiste features Kaolin; a natural white clay that helps to improve the stability of the oxidising ingredients, to prevent colour bleeding during the lightening process. The inclusion of Guar Gum offers a silky soft finish to the hair, while increasing shine and maintaining a stable pH balance on the hair. www.delorenzo.com.au
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Publishers Pick HAIR ESSENCE OIL BY GLAMPALM Our friends at GlamPalm have recently launched their very own Hair Essence Oil, a luxe brand that contains a unique formula rich in nutrients, found in the seeds of the fruit that blooms on baobab trees. I personally have fine hair and many oils can weigh it down but this one, I love! The scent is beautiful and by applying a small amount to the mid-lengths and ends, it keeps my hair shiny and smooth for days! This high-end luxury product is non-greasy and anti-static. I’ve been using this both before and after blow drying and it’s my new go-to fav! www.glampalm.com.au
Linda x
TRACEY HUGHES: 2018 AHIA HALL OF FAME
BLOG SPOT.
FEAR IS A GIFT Fear is a haunting thing. It can lie dormant in our subconscious until we are ready to face whatever it is holding us back. Fear is an emotion that is very subjective. It can stifle our own progress but there are insights and strategies that can help us triumph over them. Being more confident is not as simple as flicking a switch. There’s no quick and easy answer. We’re talking about changing thoughts, beliefs and habits that have been hardwired into our brains. It takes hard work to improve your self-esteem, however confidence is built slowly, one success at a time. The most important step in building self-confidence is simply to take action. Working on something and getting it done. Most of us are scared of something. You gain strength, courage and confidence when you conquer your fears. As a person who lives with epilepsy, my fear is having a seizure on stage in front of thousands of people. Yet I continue to present. My passion as a Professional Speaker and educator allows me to give back to others to help them grow skills, knowledge, resilience and confidence. We all need a purpose, so I made the choice not just to face my fears…but to live my fears, in order to follow my purpose and be of service to others. Our industry is not actually much different from others, except the amount of interaction we have with people helps develop our communication skills and emotional intelligence further. We deal with challenging situations such as difficult clients and motivating our team members, which can sometime affect our confidence levels. If you want to be successful in business, then surround yourself with happiness and optimism and eliminate any negative energy around you. Are those in your life helping to push you? Model yourself on those at a higher level because you don’t want to gain advice from those not living and performing at the level you want to be. What habits and belief systems are you willing to challenge within yourself in order to be the best version of you? Are you pushing yourself out of your comfort zone and facing your fears? The only way to truly develop self-confidence is to do the thing you fear the most!
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Hair Biz Year 12 Issue 3
GEOFFREY HERBERG
BLOG SPOT.
SECRET FORMULA FOR SUCCESS Not so long ago, I was lucky enough to attended Hair Biz Forum which prompted me to share this article as I was truly inspired by Zara and Troy Swindell’s presentation “WHAT IS A NUFF”.
owner in today’s hairdressing community.
It really got me thinking about what type of “Nuff” I am and in fact, is a “Nuff” enough?
C-ommitment You must have a desire to have success in your career as badly as you want to love and be loved. Your career must become a focus in your life with complete dedication to the attainment of what success means to you.
Success means different things to different people. I, too, have enjoyed an amazing journey of what I celebrate as success in the hairdressing industry from winning awards, owning salons, coaching and mentoring teams, travelling the world as an educator, creating beautiful imagery as a session stylist and working with top companies and brands as an ambassador, with each and every situation offering challenges along the way. What is success to you? Not another person’s version of success but your very own personal vision. Open your mind and listen to every word. One Hairstylist, Technician or Salon Owner may find success in their ability to pay the bills on time, perhaps even open a savings account. For another, they may find success creating hair for the runways and fashion magazines, working with celebrities or for another it may be building their dream salon or growing and mentoring their salon team. Whatever it may be, we all have our own ideas about what defines and measures our success. I have a philosophy that I would like to share with you that I have called the CUT formula. The CUT formula helps you to be the very best you can as a hairstylist, technician or salon
C is for Commitment U is for being Unique T is for your Talents
Without commitment, you will fail to achieve success in anything that you want in life. How many of us have attempted a diet or tried to give up smoking without a commitment? We can’t try or think about doing somethingwe have to “just do it” as Nike says or ….don’t do it .. With a commitment, anything is possible, and your success is guaranteed! The only way you fail is if you give up. U-nique FACTS! You are a unique creature. There isn’t another ‘you’ on the planet. You’re it- the only one.
us can do a great haircut, fabulous hair colour combined with great service in a beautiful environment, how is it that clients choose the best stylist/technician or salon to go to? Honestly, clients have lots of reasons why they will go to a particular Stylist, Technician or salon and it’s usually not because they think they are the BEST. For me, it is however, that I provide them with a solution to their problem, and mostly because I am unique. Use your uniqueness to leverage your career and become your brand. T-alent If you don’t have it yet, don’t sweat it. There are plenty of ways to get it. Technical skills can always be taught. A charming personality can’t. I recommend that you invest in your talent. Every new skill you attain, the more value you add to your career. It pays you back quickly, as long as you use that new skill to grow your reputation. The point is to find your own speciality, or way to stand out from the crowd. Success is yours for the taking. There IS enough to go around, and you CAN be anything you want to be.
Nobody has your unique set of qualities and skills. And there will always be a place for you with those specific qualities and skills! Isn’t that great news?
So think about my CUT philosophy, (Commitment, Uniqueness and Talent ), invest in yourself, believe in yourself and I promise you will achieve every success.
There are thousands of Hair Stylists and Technicians and amazing salons in our world. What is it that differentiates them? If all of
Until next time, Geoffrey
Hair Biz Year 12 Issue 4
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KIRSTIE STAFFORD
BLOG SPOT.
#TEAMWORK What makes a great team? Why do you your team members stay? Do you have trouble finding quality staff? What breeds fantastic team culture? What breeds an environment that people want to stay working in? I think I’ve learnt so much in my time as a salon owner that I’ve seen it go around and around and back again. I’m lucky enough to have my first employee still work for me 23 years later. I’ve been thinking of late… why does he stay? So, come on now, seriously… what makes a team great? We all know some great sayings, motivation mantras like teams that play together stay together, there is no I in team & my all-time favourite…Team work makes the dream work. We know that we train in skill or tasks. Cutting, colouring, styling even ‘how-to’ Instagram or Facebook. I believe the greatest assets or strengths in creating an AMAZING team are the positive human emotions. Creativity, Commitment, Certainty, Determination, Flexibility, Compassion, Connection and Vision. These emotions are the driving force behind our powerhouse business. Creativity in what we do. We are artists and creators first. The true geniuses I’ve seen are not the imitators, but the creators. To watch their passion and drive to create the perfect masterpiece blows my mind. We have to give people freedom to play and create. Commitment - to each other, the clients and the suppliers and to seeing the tasks and duties through. Doing what you say you will. Certainty there is nothing that kills a team vibe more than UNCERTAINTY. We must be consistent and show commitment to growing our people. Determination. I can tell after two weeks if an apprentice will make it on our team. Determinate grit, that desire to 76
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get the job done and do what it takes. That ‘smiling whilst dying’ but loving it till your about to burst. Resilience is everything. Most people overestimate in their life what they can do in a day. And underestimate what they can do with their life. Be determined. Flexibility, when things don’t turn out as plan A said it should, don’t have a tantrum and walk away. We need a plan B, we also need to be flexible to look for positive outcomes for the salon, for the team member and lastly yourself. Always in this order. Positive outcomes take flexibility. Compassion. We need to have hearts, we need to support our dearest people, we need to support our communities. We work with people and people are emotional. Nobody starts the day wanting a bad day. Be kind to someone who can never repay you. We bring our best selves to work, we do not know who is fighting what battle. Choose kindness every time. Connection - to clients, to staff, to suppliers and to businesses you frequent under your salon brand. You must be connected to everyone. Community and connections are part of why guests return. It’s the same for staff. People need people to love them. Hire people that compliment each other. Like pieces of a puzzle. Connect people with like-minded people. Vision. Without vision we are nowhere, we just get to Friday and yay it’s Saturday again. TWO DAYS TO LIVE AND DO NOTHING and go again. Give your team the vision they need to stay focused, plan regular breaks for each person, plan for business 1 week, 1month, and 1 year ahead. No matter how crazy or unconventional the idea, step it out and make it happen. Vision needs to be explored and played with. Control your emotions and you can control your life. Be clear in what you expect and tune everyone into these emotions and watch your teams fly.
PAUL FRASCA
BLOG SPOT.
THE ULTIMATE CHEMICAL REACTION Would you pick up your bottle of 20 vol and tip it into your fish tank? You just scoffed, didn’t you? Out loud, too, I bet. I know how ridiculous that question seems, but it isn’t really – we often don’t think twice about pouring leftover liquids down our sink, which can essentially have the same effect in our oceans as that 20 vol in your finned friend’s underwater mansion. Our councils and government do their best to assure us that what we wash down the drain is treated before it gushes out into our waterways. The truth is, they can’t really be sure because chemicals often persist through the water treatment process. Actually, the United Nations reports that 80% of the world’s wastewater flows back into the rivers and oceans without being treated. Yikes! And what happens when fish food is laced with chemicals? Our fish food is laced with chemicals – chemicals that were used to power the V-2 rockets of World War 2! Yep, that’s how powerful hydrogen peroxide is. In high concentration, these chemicals can cause endocrine system disruption in fish – basically, this means reproductive, behavioural, immune system and neurological disorders, including the big C. Other animals eat the sick fish, then they’re poisoned and the whole situation gets worse as you go higher up the food chain. Ending with us. At the moment, the micro-plastics findings are making headlines, and many researchers have started to release just how much of those nasty
particles are ending up in our bodies (apparently if you’re an avid mussel-lover, you could be ingesting up to 11,000 micro-plastics a year!). Well, I’m predicting that the chemical story is not too far behind. So, let’s get in front of it now. It’s no secret that all salons have excess chemicals; our businesses survive (and thrive) on a liquid diet. Some of you do your best to seek out more eco-friendly options for your professional products and cleaning solutions, which is a fantastic place to start. But for those items that don’t have the green seal of approval, how do you minimise your toxic footprint? Unfortunately, it’s still very difficult for small businesses to divert their own chemical waste because of the small quantities. Currently excess chemicals can only be collected in a 1000L drum – how long would it take your salon to fill that with leftover colour mixture? An insanely long time (we hope!). And where would you put that thing anyway? At Sustainable Salons, we went on a mission to make chemical recycling available to our industry and we’re now the first and only organisation to offer it successfully. Our 20L in-salon yellow buckets have so far saved more than 7,500 litres of excess chemicals from ending up in our precious waterways.
turned back into water and used in roadworks, construction and manufacturing. That means the shampoo you’re using right now could be made using recycled water from shampoo products before it… it’s like reincarnation, for chemicals. It’s made possible because most liquids – including peroxide – are approximately 98% water, and that’s what makes the whole process so worthwhile. It’s actually quite simple to keep these liquids in circulation and out of our oceans. Hygiene, cosmetic and specialty products industry body Accord Australasia has given our system two thumbs up, publically endorsing it on many occasions. Mostly we think they’re just relieved that we have hundreds of amazing salon members around Oz and NZ who care enough about our waterways to swap their back room sink for a simple yellow bucket. As an industry so reliant on products and potions, perhaps it’s time we all band together to stir the pot on this issue – let’s make modernday miracles happen, every day. Keen to join the movement? Register your salon details at www.sustainablesalons.org!
And just like a modern-day miracle, they’re all Hair Biz Year 12 Issue 4
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STEVE CORTHINE
BLOG SPOT.
IS OUR INDUSTRY A MESS? AND IS IT OUR FAULT?
I read a statistic that the number of apprentices going to TAFE is down again-and over the past 3-4 years has been dropping by at least 10% each year, meaning we have less apprentices than we have ever had coming into our amazing industry.. 50% less than 5 years ago! WHY?
Why don’t young kids want to be hairdressers anymore? Are we not cool? I personally think a room of hairdressers are way cool! Maybe my cool compass is off - I know my daughter certainly thinks so. I’m pretty sure shows like MasterChef are enticing/taking potential hairdressers, as the whole cooking thing is now so creative and looks cool. But like hairdressing cooking is tough, long hours etc, and I know the apprentice numbers in hospitality are down as well. The sad fact is, apprenticeships are not being taken up in the numbers that they once were, and we need to adapt. So, how do we adapt to the changes within our industry? We can’t ignore the numbers and we can’t just complain about how hard it is to find staff - this is complacency and not innovation. Is it fear of change? Most of our business models work around training apprentices, but this needs to change or at the very least be re-worked to fit the current climate. I strongly believe that nothing in life is to be feared and understanding takes away fear. We need to LEARN and ADAPT. At Stevie English Hair we have 4 full-time apprentices at the moment, and interestingly they are all boys! We have two that went on the floor late last year, one senior staff member that has been on the floor for 2 years and our head colourist that has come through our education program has been with us 8 years. We try to grow our talent, nurture them and make great hairdressers out of them. I think that’s the secret. Not allowing bad habits to develop, teaching an understanding of the business of 78
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hairdressing not just the technical skills.
To adapt to shrinking apprentice numbers, we have tried to take away as many of the menial jobs that I had to do as an apprentice. This allows us to spend more time training and upskilling apprentices, something that is particularly important if you employ adult apprentices who are very expensive. We have a dishwasher so they don’t have to wash dishes, we have a cleaner once a week for a full salon clean, we use single use towels so they don’t spend the time washing and folding towels. We get our foil pre-folded from Refoil, (I spent my whole apprenticeship folding foil). These small changes give us the ultimate commodity: TIME! These things don’t help our apprentice crisis in this industry but this does help our salons solve a critical problem, and it helps us to keep the apprentices that we do get because they are more engaged in the job of being a hairdresser, not the job of being a cleaner… after all they are the stars of the future.
My good mate Clive Allwright has looked at this problem and come up with a solution through his website Piloroo. You can book a casual salon assistant, or stylist. We have found this helps in our busy times like Wednesday and Thursday nights and Saturdays. Piloroo is deliberately easy to use and a great alternative to full-time apprentices when all you really need is someone to rinse colour! The website addresses the immediate problem of labour shortage with no commitment to long term hiring. Innovation! There will be other ways to look at the future of our industry but this is an excellent first step. Over and out! BIG LOVE Stevie
JUSTIN HERALD
BLOG SPOT.
WHAT YOU WATER…GROWS! Recently I was contacted to arrange a time to have a meeting with the Head Office of a Retail Chain. They were wanting to talk to me about how we could provide sales training for their frontline managers. The meeting went well, and we arranged all the necessary times for the training.
It seems that lately businesses are more willing to invest money in areas that really have no effect on the customers’ experience, instead of realising that unless they do, their customers will end up going to other businesses where they feel more valued and appreciated.
At the end of the conversation I asked the head of Training and “Customer Services” what training they had in place for Customer Service (as Customer Service is my passion, and I am on a mission to bring old school, old style service back in a big way).
As the title of this article states, what you water… grows. If you are not going to invest into your staff, into the structure of how customers are treated, and in the culture that your customers will be walking in to, then everything else is just surface effort. Without happy and returning customers, everything else we do is a little bit irrelevant.
This is the reason for this article, as their answer just floored me. As soon as I asked the question, within a matter of seconds the answer shot out…. “we don’t see any value in training our customer facing staff in customer service training. It is something they SHOULD JUST KNOW. We expect them to get up to speed in their own time”
Unfortunately, these days, it seems a lot of businesses are expecting a harvest but they either have never planted a seed or if they have, they have never watered or cultivated those seeds to ensure they grow, prosper and multiply.
(Yup….. my mouth is still wide open with shock).
It must be a deliberate and calculated approach!
Here is where the issue lies.
That is exactly what we need to do with our staff. There is no use teaching them the “How” of customer service if they also do not understand and appreciate the “Why”.
As a business, we can never just assume our staff “know” the right and correct way to do anything. To be very honest, training staff in the area of sales and the art of upselling is totally useless if the customer’s experience during that process is nothing short of amazing. For a company to have a tangible culture, it has to be taught, instigated and nurtured. It can’t be up to individual staff members to set it by default. It really shows that today, unfortunately there are many businesses who have a band-aid approach to major issues within their business model. Great training, and I mean proper training programs seem to be few and far between these days.
I am passionate about customer service, mainly because as a consumer I rarely experience anything other than a vanilla experience. It is those businesses who see value and importance in training their staff who will be the ones who will last the longest. Having a “ready, fire, aim” mentality to training, or only addressing it after it’s too late will result in static business outcomes. Justin Herald is the Managing Director of Customer Culture. He is also the Author of 8 International Best-selling books and speaks at over 100 conferences globally each year. www.CustomerCulture.com.au Hair Biz Year 12 Issue 4
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BUSINESS OF WELLA INTERVIEW WITH MATTHEW FOSTER, COMMERCIAL DIRECTOR, COTY PROFESSIONAL BEAUTY For over 135 years, Wella has been delivering innovations and services that support hairdresser’s creativity. Seen as a trend forecaster, Wella has been responsible for much when it comes to hair fashion, but equally important is the support their salon partners are given when it comes to the business side of their salon operation. From Business Building Tools such as Activate Your Salon, to Salon Marketing, E-Education and Sales assistance, from Recruitment and Team Management, not to mention useful guidance on how to perform better online through Social Media and E Commerce, Wella has it covered. We spoke to Matthew Foster, Commercial Director, Coty Professional Beauty, to discover more about the Business of Wella
MATTHEW, WHAT IS THE GREATEST BENEFIT YOU BELIEVE THIS SERVICE OFFERS WELLA SALONS?
The mission we have as a marketing team is to provide programs and products that elevate and inspire the industry to drive more clients into the salon more frequently. We do this through a combination of global and local initiatives; at a global level, they create the pipeline of new products and work on digital tools such as Salon Finder, Salon Marketing, and Activate Your Salon. We work with our Sales & Education team to ensure all of these products and tools are available to our salons.
“IN TODAY’S MARKET, THE KEY GROWTH PILLARS FOR A SALON ARE TO INCREASE THE SPEND OF THEIR EXISTING CLIENTS, AND TO ATTRACT NEW CLIENTS” HOW DOES WELLA DIFFER FROM OTHER SUPPLIERS IN TERMS OF THE MARKETING SUPPORT PROVIDED TO SALON OWNERS? 80
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When you work with Wella, we strive to offer best in class support to take your salon to new heights. We seek inspiration from a variety of sources – we speak to salon owners themselves about the challenges they are facing in the industry; we talk to our Coty colleagues in other beauty businesses to understand what is working to grow their customers; we read widely on the beauty industry globally and locally; and we speak to experts in many fields relating to marketing. Last year, we had the former head of the Facebook Creative Shop at our annual customer conference to talk to Wella salon owners about creating compelling social content for their clients. I recently attended a talk by Tammy Barton, the founder of MyBudget, which sparked an idea for our business.
WHAT DO YOU BELIEVE ARE THE MOST IMPORTANT ASPECTS OF MARKETING WHERE SALON OWNERS SHOULD FOCUS TO GROW THEIR BUSINESS IN TODAY’S MARKET?
In today’s market, the key growth pillars for a salon are to increase the spend of their existing clients, and to attract new clients. Each of these pillars should have a different marketing strategy; for existing clients it would be focused on CRM (Customer Relationship Management), which could include elements such as a loyalty program, regular salon updates via text, email or social media, and birthday offers. Trying to attract new clients is a bit like trying to find a partner in today’s world – you can try traditional methods (refer a friend), but it can be quicker and more effective to try online. Facebook ads and sponsored Instagram posts can be a cheap and effective way to target new clients in your area. Historically, word-of-mouth has always been a powerful tool; in the modern world, this is ‘rate and review’, such as via your Facebook page or Google Business. If you target people online, you need to have quality content to showcase your work. This might require investing in ring lights and an “Instagrammable” space that allows both you and your clients to capture images for your social pages.
WHAT DO YOU BELIEVE ARE THE HALLMARKS OF A WELL MARKETED BUSINESS?
The first step of any business is to have a quality product. The second step is to have a clear brand proposition – what does your brand stand for? From there, a good business will define and execute their strategy flawlessly, test and learn along the way, adapt to challenges, look for inspiration everywhere and keep an eye on the competition.
WHAT EXCITING MARKETING INNOVATIONS ARE ON THE AGENDA FOR WELLA SALONS IN 2018?
We have a large number of exciting products launching over the remainder of 2018, and we have some really innovative plans to support these launches that we can’t wait to bring to life with our salon partners.
To find out more about joining the Wella family, please contact 1300 885 002
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HOW CAN I AFFORD A SALON RECEPTIONIST? By Marie Drever
Salon and clinic owners ask me this ALL the time. In our industry, where the lion’s share of revenue comes from per-treatment fees, it’s a stretch to justify a front of house role that doesn’t directly contribute to your revenue stream. Or is it? What if your receptionist can actually make you money? Then, the question becomes: How can you afford NOT to have a receptionist? If you’re still wondering how a receptionist or front of house person gives you a return on your investment in their wages, you need to evolve with the times and think it through logically. Challenge what you think you know about the reception role. This oneperson welcome party for your clients can do a whole lot more than answer the phone and wave the EFT machine at people as they leave. For your business to grow to the next level where your service is consistently 5-star, you can’t afford not to have a receptionist or front of house specialist. Take a step back and have a critical look at your reception processes, operational systems and service delivery. Ask yourself: How could we do this better? Where are the gaps, the missing pieces that hold us back from giving every client a 5-star experience, every single time? These are the sorts of questions I ask my salon owner coaching clients when we’re getting clarity around improving their reception processes. Are your retail products priced? Who does your ordering? Do you squeeze it in yourself between clients or after hours? Are your shelves always sufficiently stocked? Or are you continually disappointing clients because of your inconsistent an inefficient ordering system? Are your testers clean? Really clean? 82
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Do you survey your clients? Regularly? Do you put your salon promotions in place well ahead? Or, like most salons, is it a last minute thing you only just get across the line, if at all? How often do you re-merchandise your reception space to give your clients a fresh and inviting shopping zone? A well-trained and engaged receptionist can take care of ALL these things for you … plus plenty more. What about those special touches
you long to give your clients, but never get around to because you’re madly multitasking? Imagine your receptionist giving each client a generous welcome – maybe a fresh glass of water with lemon, or a complimentary skin analysis. It’s the extra dimension to your service delivery that turns client visit into client experience. Still not convinced? Wondering how you can improve your salon turnover simply by having a capable, trained person at the front of your business? Let me explain.
To get the full value from your receptionist, you need to be specific about the responsibilities and expectations of the role. (You actually need to do the same for every role on your team, but let’s leave that for another article.) Start by developing a clear policy and procedures manual specifically for front of house. This manual will outline everything that’s required and expected of the role, and describe exactly how you want each process done – client greeting in person and on the phone, stock taking and ordering, stock merchandising and the professional handling of every contact or visit from general enquiry right through to endof-sale, cash handling, wrapping presentation and so on. Don’t be afraid to be prescriptive; it’s how you achieve consistency across the process and turn it into a system in itself. Your manual might include: • welcoming clients into your space the way you want, not how your team member thinks it should be done or has been trained to do elsewhere • answering the phone in a professional, friendly way and asking the right questions • how to discuss rebooking to keep your rebooking at 90%+ (you could include sample scripts here) • handling complaints (give clear direction on
the language to use and when to escalate) • the process around sampling • clearly outlining the capabilities of everyone on the team (to prevent mishaps when booking clients) • making sure all payments and prices are explained (no surprises at the register) • updated information on ALL current promotions so clients can be easily informed and delighted with your discounts/offers • detailed explanation of how your online booking system works • step-by-step process for collecting and recording client details • letting clients know about your free Wi Fi and location of the bathroom. With your front of house policy and procedures manual complete, it’s time to devise a comprehensive task list – a checklist of daily, weekly and monthly tasks and responsibilities for the role. This document empowers your receptionists to move on to the next job without having to check in with you at every point for instructions. That means higher productivity and value for your business from the receptionist role, and fewer interruptions for you. Win/win. While we’d all love to think having a receptionist is a “set and forget” solution, effective leaders
know that communication is the key to keeping things on track with your team. Schedule fortnightly meetings with your receptionist to keep them up-to-date on new happenings in the salon, clarify any issues, trouble-shoot concerns, and give and receive feedback. Your receptionist can be the face of your salon or clinic business, but also the eyes and ears. Your receptionist can provide you with valuable insights into what’s going on in your salon, particularly around the client experience – you just need to ask for their input. A great receptionist helps set the tone of your salon and, with the right person in the role, you’ll find yourself delegating more and more tasks their way, perhaps eventually trusting them with the day-to-day running of your salon. Then the question becomes: What are you going to do with the extra time on your hands? That’s up to you: enjoy some work/ life balance without feeling stressed out 24/7, book yourself that longed-for holiday or use the new-found hours to work on your business smarts and generate big thinking vision for your business future. For more salon wisdom email ZING Coach Marie Drever marie@zingcoach.com.au or visit www.zingcoach.com.au Hair Biz Year 12 Issue 4
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STAFFING: A NEW MODEL ON THE HORIZON By Ruth Browne
One can’t dispute the icons of our industry are all totally committed to the Australian Apprentice system. The dilemma we face however is that the youth of today are not attracted to the 3-year apprenticeship model.
It seems that the only other possibility we have for staff recruitment is to look at the full-time training model. Love it or loathe it, it has a place in the industry and so we need to consider and even embrace it with a different viewpoint. In its current form, this model simply does not work well; not for the salon owner nor the candidate exiting from a training provider with a certificate 3 in hairdressing. Educational leadership guru, Jane Trewin, who is busy reinventing The Box Hill Institute’s Hair Make-up and Beauty departments, is implementing a mentorship model for 2019 in conjunction with Rocco Petrucci of the Zucci group and Lorna Evans of Zumay as the first pilot salons. Full time students will have the option of taking part in a paid mentorship model after the completion of most of their units at the Box Hill Institute. The mentoring process will be conducted by the nominated salon team member to support the completion of the required ON THE JOB units and final industry assessment preparation. This combination sees 84
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the industry truly partnering in the training and assessment of these graduates, helping to take them to the next level- job market ready! This wonderful opportunity for full time students will see these graduates as emerging stylists with not only the Certificate 3 document, but a well-rounded skill set at salon standard, including technical and service efficiencies along with industry feedback on their capability. As an industry training professional, I’ve been implementing variations of the industry assessment process for decades. Now, having the strong support of Jane Trewin who is looking at ways to help salon owners grow their business via a sustainable staffing progression mentorship program is refreshing. Jane shares this vision of implementing change, working closely with industry and listening carefully to create workable solutions. Understandably, salon owners need staff who can make a valuable contribution to their business and who have the skills to assist on the salon floor. Jane and I and the entire Box Hill team are totally committed to making this
a reality. We completely understand that an enormous and very frustrating challenge for any salon owner is skills testing applicants who hold a certificate 3 qualification and expect the salary that goes along with that, but lack the skill set to make them a productive member of the team. You can be part of the solution. We welcome your input. We’re looking for passionate Salon Owners who are keen to shape the future of education in our industry to come on board, step up and accept responsibility for making the change. Work with us to design systems that better support our industry and the needs of your business. If we don’t strive for options and alternatives to the apprenticeship model, the future may be more disturbing than we’d like. If you’re willing to be part of the solution, please get in contact Ruth Browne, Head of Department (Hair), Box Hill Institute ruth.browne@boxhill.edu.au
ATTRACTING NEW CLIENTS TO YOUR BUSINESS By Tracy Hall, Marketing Director GoDaddy AU & NZ
Word of mouth is the most important influencer for three quarters of consumer purchases, according to a Deloitte media consumer survey. The majority of consumers said that reading reviews from people within their social media circles ranked in their top three influences for making buying decisions, showing that this digital word of mouth referral from friends and family is becoming ever-more prominent.
For many hairdressing salons, marketing can seem like no easy feat, especially if you’re underresourced and can’t allocate a team member to look after it for you. But what many salon owners don’t realise is that there are plenty of cost-effective and time-efficient strategies to help attract new customers through word of mouth and digital tools.
“IF YOU RUN AN ACTIVE BLOG ON EITHER OF YOUR RESPECTIVE WEBSITES, YOU COULD COLLABORATE ON BLOG POSTS RELEVANT TO YOUR COMMUNITIES AND SHARE THE BLOG POSTS ACROSS BOTH YOUR SOCIAL MEDIA ACCOUNTS.” 86
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Hairdressers rely on their local communities to thrive, so to help generate word of mouth for your salon, here are some offline and online tips to help engage your current client base and get increased traction for spreading the word about your salon with local friends and family.
CREATE A COMMUNITY
For clients who visit a salon regularly, a trip to the hairdresser may be more like dropping in to visit a friend. For clients who rarely get their hair cut, a trip to the hairdresser could be more of a chore, and clients could be looking for a quick experience with minimal chatter. Think about the community that exists within and around your salon – do your clients live in the neighbourhood? Do they walk to the salon, or do they come by car? Do you accept walk-ins? Do your clients know each other? Is there general conversation among clients during appointments, or is it an in-and-out experience? Think about your price-point. Are you a salon that
prides yourself on cheap cuts, or does your salon offer a luxurious experience with a higher price point? Identifying the purpose your salon serves in the community and considering the personalities that visit your salon may help to define your target audience. Having a clear understanding of your target audience can help you identify the kinds of marketing and digital tools that can help you increase word of mouth activities about your business.
CONNECT WITH YOUR CLIENTS ON SOCIAL MEDIA
Social media can be a powerful way to spark conversation about your business. It can help you keep your current clients engaged with your salon and gives you the opportunity to reach new clients. Platforms like Facebook and Instagram can allow you to build a relationship with your clients and keep the conversation open with them between appointments. Think of it as a two-way conversation to engage your community, as well as an advertising tool. To help encourage your clients to engage in likes, comments and word of mouth shares, ensure the content you post is attention-grabbing. Posting regular client transformation pictures and special offers can help to remind your network why they trust your salon with the best cut, colour
and styling, and might prompt them to book their next appointment. They may even tag their friends and family in packages that are on sale, or outstanding transformations. To further encourage social engagement, you could also consider offering clients an incentive for sharing your business with their personal networks. Consider posting a special offer for regular clients on their next cut or colour, or a discounted blow wave for every friend they tag in a post, who goes on to become a new client. Think of what people love about your salon, and the opportunities available to you to keep current and new customers coming back. Social media conversations sparked by encouraging clients to engage their personal networks can be a great way to help bring in new business.
CREATE A GREAT IMPRESSION WITH A PROFESSIONAL WEBSITE
Once a potential client has heard of your services by recommendation, there is a strong chance they will jump online to check out your salon. A polished and professional website, with consistent branding across social media channels is crucial, because it may enhance the great feedback they’ve already heard about you. Make sure your website domain name is directly relevant to your business and consider aligning your social media handles to your domain name. To make it easier for customers to find your salon when they type you into a search engine, consider employing SEO strategies, like including keywords on your website. Keywords are words that describe your business, that clients would type into a search engine to find you. For instance, cut and colour Bondi, hair stylist Paddington, or blow wave specialist Fitzroy. The more specific you can be the better, to help show higher in search results. Consider also adding a map to your website, to help clients can find you by location. If you already have a website, but haven’t updated it recently, it might be time for a revamp. With a choice of online website builder tools, you can give your site the refresh it needs in under an hour. You will want to make sure your website is optimised for mobile devices, as many people will view your website on their mobile device first. When creating or refreshing your website, it may be good to consider adding an online appointments feature, so prospective clients visiting your website can easily book an appointment online, without having to go out of their way to make a call. Online website builders like GoDaddy Website Builder have an online
appointment scheduling feature which can make scheduling appointments easier for both you and your customer. Your website should also include contact details, operating hours, a list of services you offer, and you may want to consider including pricing, so clients can find the information they’re looking for. Make sure this information is easy to locate on the site, under clear headings. You can also use your website to showcase the best of your hair services. You may choose to integrate social media content on the site, notable client testimonials, photos, and your latest offers, to encourage website visitors to make a booking.
TEAM UP WITH COMPLEMENTARY LOCAL BUSINESSES
Partnering with complementary local businesses that share similar brand values can be a great way to naturally build your customer base, and simultaneously get more involved in the community around you. You could partner with a neighbouring cafe or coffee shop where your clients may visit before or after their appointment, or a local beautician, fashion boutique or yoga studio who attract the kind of clients that you’re looking for. A partnership could look like anything from visibility on each of your websites, tags in social media posts or inclusion in PR or advertising efforts. If you run an active blog on either of your respective websites, you could collaborate on blog posts relevant to your communities and share the blog posts across both your social media accounts. You could even team up to offer promotions across the two businesses. For example, a free coffee delivered to you while you’re having your hair styled, or 20% off your next blow wave when you buy five coffees at the local cafe across the road. Offering an incentive to customers of another business in the local area may help to win new clients for your salon, and vice versa. Increasing word of mouth for your salon doesn’t have to be a stressful process. If you think strategically about the channels that are right for you, and put some simple marketing elements into place, you can be starting help attract new clients through word of mouth in no time. Tracy Hall is the Marketing Director of GoDaddy Australia and New Zealand. GoDaddy is the world’s largest technology provider dedicated to small businesses. For simple tech solutions to help make your life as a business owner easier, visit godaddy.com.au Hair Biz Year 12 Issue 4
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FOUR FACEBOOK FEATURES EVERY SALON SHOULD ACTIVATE By Estelle Oliveri
Several weeks ago, I performed a poll on a leading Hairdressing Industry Facebook Group and Hairpin Digital’s Facebook Group to find out where salons receive more engagement from clients – Facebook or Instagram? Over 100 salons participated in the poll and the results were to be expected - 75% of salons receive a much higher engagement from clients on Facebook. This engagement comes from existing clients responding or “liking” posts and communicating on Facebook Messenger. It also comes from those who have “stalked” salon Instagram accounts and have decided to take the plunge to commit to a service by reaching out on Facebook Messenger to the business. What I find most interesting about the results, are that salons are not paying enough attention to the features available on Facebook to engage with their beloved following and keep their business at the forefront of people’s minds. With the Facebook Algorithm changes for Business Pages earlier this year and Facebook in the spotlight with the Cambridge Analytica scandal, I’ve witnessed individuals turn their back on the social media giant. However, Facebook holds strong. When it comes to business, Facebook hosts fantastic features to help funnel clients into the salon. The following 4 features are my top picks to enhance your presence on Facebook and continue to build upon relationships with clients. Facebook Messenger Chatbots – If you have not setup your Facebook Chatbot as yet, you need to get on the bandwagon of this NOW. Facebook Messenger Chatbots are a fantastic way to funnel clients directly into your online booking system and remove salon time answering appointment requests via Facebook Messenger. NOTE: Less than 1% of salons in Australia have activated this amazing feature! This is your chance to rise above your competitors. Contact us to get your Chatbot activated and working for your business.
EVENTS
Creating Facebook Events for your business is a great way to secure interest in activities and services you have available. Whilst not every salon hosts VIP events in their salon for clients after hours, you can be creative as you like with 88
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this feature. For example, you can setup events for the release of new products and stock arrival in salon. Using the event feature creates a buzz for your business and for each individual who expresses interest in your event as it is shared further afield with their friendship network. (WINNING!!!)
FACEBOOK GROUPS
Creating a Facebook Group for VIP clients or for your clients in general will help them feel they are part of a community, feel appreciated and feel committed to your business. Facebook Groups are a great way to promote special packages to loyal clients that the average viewer cannot see. Over the last few months, we’ve seen great success with Facebook Groups and strongly encourage you to take action now in setting yours up.
NOTES
Notes are a post type you can upload to your page. Notes act more like a BLOG ARTICLE, so if you have plenty to inform your clients on, you can upload a note to your page - which can be pinned to the top of your newsfeed. Notes are
one of my personal favourite post types within Facebook, as content uploaded is also identified by Google. A great example of how to use the Notes feature for your salon is an informative piece on your Salon Etiquette. Outside of my top four features, there are many other features available on Facebook that should be activated to keep your business in the spotlight. These features are unveiled in Hairpin Digital’s Social Media Blueprint – a private one-on-one session with salon owners/ managers to ensure social media accounts and your salon’s Google presence is optimised to make your business soar digitally. Want this for your salon? Contact us. Estelle Oliveri, is the director of HAIRPIN DIGITAL – Affordable, effective social media solutions for businesses focused in Hair and Beauty. Contact her on 0498043064, info@hairpindigital.com or go to www. hairpindigital.com to learn more. Hairpin Digital is aligned with Geoffrey Herberg Education.
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WE’RE ALMOST BOOKED OUT, SO WHY AREN’T WE ACHIEVING TARGET? By Kym Krey
Are your staff constantly busy yet still not making budget? Is there no room in your appointment book but no money in the bank to pay your bills? Are you working harder than ever and completely frustrated at never having enough money? The answer may lie in your pricing. Most salon owners set their prices by checking out what everyone else is doing and deciding whether theirs should be lower, higher or about the same, but sometimes that’s the blind leading the blind! There’s no point charging the same as everyone else if you’re still losing money! Pricing in time-based service industries like ours must be factored according to the income you require per hour. In fact, what we sell is TIME. We literally buy 38 hours of our stylists’ time (in return for wages etc), add a number of other costs such as stock to perform our services, rent and fitout costs to create an appealing environment for our clients to enjoy and a gazillion other costs, then sell these back to our clients in the form of 15-minute appointment blocks. Once you know your Stylists’ gross wages costs (including tax, superannuation, annual leave with loading and sick leave etc), you can then work on a multiple of that total (for example, our old standard of 3 x wages costs, but the industry ranges from 2.5 x to 4.5 x, depending on your market segment) to determine your Stylists’ weekly targets. This becomes their breakeven point for you.
• A 15-minute service must be charged at a minimum of $25 • A 30-minute service must be charged at a minimum of $50 • A 45-minute service must be charged at a minimum of $75 • A 60-minute service must be charged at a minimum of $100. So, how much should you quote for that service? Well, how long will it take? Then use this pricing as your guide. But that’s not the whole story. Pricing has a ‘floor’ and a ‘ceiling’.
Divide that by 38 hours (although I’d recommend something more achievable, like maybe 30-32 hours) and you have your Stylist’s hourly minimum target. Dividing the weekly target by 32 hours when they work 38 to formulate your hourly pricing, allows them to still achieve their target at 80% productivity. Everyone has a no-show occasionally, the odd gap or a last-minute cancellation. This allows for the inevitable to happen now and then without ruining their chances of making bonus this week!
Your ‘floor’, or minimum charge, is the minimum amount you can charge for your time and remain profitable. This is what I’ve explained above. However, that’s certainly not the maximum you can charge if you’re delivering outstanding service. You see, your clients will set your ceiling price with what they’re prepared to pay. If they see great value in what you deliver, (or love what you do so much that they don’t care how much you charge!), they’ll happily pay more- and give you your life back!
So, now you have your hourly target, this becomes your minimum charge-out rate on which to base your pricing.
When you’re really hitting your straps in terms of mastering your client experience, you should be testing your ceiling by regularly ‘adjusting’ your prices to see where you start to face resistance from your ideal clients.
Let’s work on an example of $100 per hour, which equates to $25 for every 15-minute appointment slot. 90
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Note: I didn’t say, ‘face resistance from any clients!’ Of course, you’ll have a few clients who want to pay the lowest price possible, but these guys are keeping you broke. If we can replace 10 of those with 3 ideal new clients who’ll pay far more because they value what you do, you’ll be way happier, trust me! So, what’s the impact of not setting your prices accurately? Well, let’s say you charge $65 for a 45-minute service when you need to make a minimum of $75. Each time you perform that service, you literally go backwards by $10! If you do 30 of those services every week, you’re $300 behind the eight-ball. Ever wondered why you need to work 50 or even 60 hours per week (not 35) to cover your bills? This could be it. You haven’t made enough money in your 35-38 to cover your costs, so you have to keep working until you do. Correcting your pricing will CHANGE.YOUR.LIFE. It’s a game-changer. If it’s time you got off the hamster wheel and started creating a business that makes you money, start here. And if you need some guidance to make that happen, give me a call. Kym Krey, The Salon Mentor, is a specialist Salon Business Coach helping salon owners build a business which supports a life they love. Contact her at kym@kymkrey.com.au or call 0403 042 312
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