Hairbiz Year 12 Issue 5 by Mocha Group

Year 12 Issue 5

ALL HAIL PLATINUM+

The worldâ&#x20AC;&#x2122;s 1st SMART styler

ALL HAIL PLATINUM+ The world’s 1st smart styler that predicts your hair’s needs. #ghdplatinumplus #ghdsmart

Contact your ghd Area Manager or call 1300 443 424

STYLING PERSONALISED TO YOU Ultra-zone with predictive technology recognises the thickness of your hair and styling speed so you get ultimate results even quicker and personalised to you, all in one stroke. Heat is monitored 250 x a second ensuring the perfect heat at all times to guarantee:

*reduced breakage and 2x less colour fade vs a styler working at 230 C **vs naturally dried hair

• 70% stronger hair* • 20% more shine** • 2x more colour protection*

NEW INGREDIENTS ADVANCED TECHNOLOGY VITAMINS

INVIGORATING CARE BLENDS. TIME TO RECHARGE. Contact your Wella Sales Consultant or call 1300 885 002 to find out more. www.wella.com

@wellapro_anz

#InvigoMoments

Re-engineered for professionals.

The new Professional edition

Pulse-width modulation Air Multiplierâ&#x201E;˘ technology

Enables precise control of heating element.

Annular element construction Annular double-stack heating element allows a compact barrel without compromising heat generation.

The volume of the air drawn in is amplified by three times, producing a high-pressure, high-velocity jet of air.

Re-engineered Professional concentrator Wider and thinner for precision styling, with cool grip edges.

LED indicators Increased magnetic strength

Clearly shows selected settings, and filter cleaning prompt.

2x stronger magnetic attachments, for secure 360Â° hold.1

Protects hair from extreme heat damage

Compared to consumer model.

Intelligent heat control measures air temperature 20 times a second. Precise settings 3 speed settings and 4 heat settings, including cool shot.

Acoustically tuned One inaudible frequency. Quiet Mark accredited.

Light in the hand The 27mm diameter motor is uniquely positioned in the handle, for balance.

Airflow exit

Negative ions Charged particles in the air reduce static in the hair.

Aperture design reduces air rush noise. Constructed from liquid crystal polymer to ensure thermal stability.

Fast drying Dyson digital motor V9 spins at up to 110,000rpm. Vibration sound reduction mount A rubber isolation mount prevents the motor from vibrating against the inside of the handle, reducing the transfer of noise between the motor and the case.

Improved filter, built for salons Magnetic, removable and washable, with filter cleaning brush.

Longer cable 3.3 metres, for freer movement.

Only at dyson.com.au/supersonic-professional-signup #dysonprohair

IMAGINE COLOR. NOW MULTIPLY IT.

Discover @Pure Pigments - a revolution in Goldwell hair color. Six new direct dye additives that elevate hair color with unprecedented vibrancy and brilliance. Featuring High Definition 3D Brilliance. Developed with To find out more call 1300 135 722 Only in Goldwell salons. www.goldwell.com.au

20 Platinum+ ghd Styler 22 Long Live The Queens

REGULARS 12 Editors Letter 24-28 Industry News 76-77 Hair Shop

FEATURE 14-16 International Artist - Anne Veck 18 10 Minutes with Charles Marcus 30 My Favourite Client 32-35 What Does the Future Hold

CONTENTS

ON THE COVER

www.ghdhair.com/au 1300 443 424

68 Heart of Wella 70 Colour Chords By Kristina Russell 74 The Future of Salon Colour Services By Simone Lee

SALON PROFILE 36 More Than Just A Partnership, Oscar Oscar Salons 40 Luke Reynolds

PROFILE 38 A Colourful Career By Kym Krey

42 Adam Ciaccia, Creating Shapes for the Future 44 Brock Flemming, Pure Hair Toowoomba

EDUCATION 46 When Life Changes on a Dime By Kym Krey 48 A New Era in Education

AUSTRALIAN HAIR INDUSTRY AWARDS 50 Ingrid Wolf 51 Cherie Falco 52 Nicola Casswell, Horsemeat Disco 53 Dmitri Papas 54 Blow it’s a Hair Thing

PRODUCT PROFILE 59 Invigo – Wella 60 @Pure Pigments – Goldwell 62 Customisation is the Future – TIGI Copyright 64-66 dyson supersonic 72 Putting your Heart and Soul into Colour – Hi Lift True Colour 78 Dateline City 80 Trending Looks for Salons – Comfortel

EVENTS

BLOG SPOT

82 Backstage Artist Amy Gaudie for Wella Professionals 84 Taiwan Travel for Ibiza 86 Hair and Beauty Takes over Brisbane

96 Kirstie Stafford 97 Paul Frasca 98 Geoffrey Herberg 99 Justin Herald

BARBERING

BUSINESS

88-90 An Impressive Heritage 92-94 Cut and Shine By Amanda Callaway

100 What is A Marketing Strategy and Why You Need One By Sara Berry

102 Facebook Messenger Bots By Tahlia Shorter 103 Getting Back on the Hord By Caitlyn Menzel 104 How to Improve the Progression of your Apprentices By Anthony Gray 106 Social Media and Return on Investment By Estelle Oliveri

4 BOND N' PLEX REBUILD

FORTIFY MAINTAIN n

BOND BUILDING – revolutionary pre and post chemical service shampoo and conditioner 4BOND N’ PLEX System: n Works with ALL colour, chemical and bond building services n Sulphate, paraben and sodium chloride FREE n Maintains and rebuilds hair health between salon visits n Leaves the hair luxurious, soft and shiny. n Prepares the hair’s health BEFORE its next colour/chemical service. n Uses Smart Target Technology plus a special blend of Polymers, Keratin, Quinoa and Baobab Proteins rich in Amino Acids.

4BOND N’ PLEX is unique, revolutionary and ideal for any salon. Rebuilds, Fortifies and Maintains the hair bonds from the inside out. For further information or for your local supplier please contact

Australian International Industries on (03) 9764 2833 info@aii.net.au | www.aii.net.au Unit 7c Scoresby Industry Park, Janine Street, Scoresby VIC 3199 AIIHAIRANDBEAUTY

AIIHAIRBEAUTY

Australian International Industries PTY LTD

Supplying the Hair & Beauty Industry since 1974

HAIR BIZ PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Kym Krey kym@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

EDITOR’S LETTER

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Kym Krey Linda Woodhead Kristina Russell Simone Lee Amanda Callaway Kirstie Stafford Paul Frasca Geoffrey Herberg Justin Herald Sara Berry Tahlia Shorter Caitlyn Menzel Anthony Gray Estelle Oliveri

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING APN

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2018 mocha publishing All rights reserved.

A day in the life of a salon owner can be a quite an obstacle course. We all start out with a target to reach by the end of the week and along the way we’ll have to jump hurdles and overcome all sorts of challenges to get to the finish line in good shape. It starts with a bout of the ‘flu steadily making it’s way through your team as you field ‘that’ call telling you they won’t be coming to work today. You juggle the appointments, make the calls, deal with the upset clients and plaster on that smile. Then, your stock order doesn’t arrive when expected and you have 3 colours today that you now don’t have product to complete. Your phone lines go down or your internet stops working, or your computer just won’t boot up, and of course you’ve forgotten to print out your daily schedule, so …. you’re seriously ‘in the weeds’. But will that stop you? Of course not. Powered by a few strong coffees, you’ll make it through that week with a smile on your face, making sure every client in your chair receives the same devoted service they expect of you, oblivious to the chaos that surrounds. Here’s to you. You are unbelievably resilient. You’ve been juggling like a Circus Master for years. The show must always go on. Hairdressers are incredibly tough, hardy and robust people…. still with a heart of gold. Here’s our dose of motivation, inspiration and education to lift your spirits, build your skills and spark your passion to build the best business you can. This edition we take you on journey through the many career options available to hairdressers in today’s world by asking a variety of industry professionals what it’s like to do what they do and why they love it. We get a sneak peek behind-the-scenes at Fashion Week as Wella Creative Artist, Amy Gaudie take us on a backstage tour and tells us what it’s like to work with some of the fashion world’s biggest names. We catch up with industry favourite, Anne Veck in our International Feature and spend 10 Minutes With International Speaker, Charles Marcus. We celebrate more of our 2018 AHIA winners and show you what makes them the outstanding people they are and introduce you to an impressive young emerging talent in our Apprentice Spotlight with Brock Flemming from Toowoomba’s award-winning salon, Pure Hair. Our team of business writers will have you sharpening

your marketing game, caring for your physical posture, nailing your social media and getting back on the horse when you’ve been knocked a few times and our Blog writers will share their insights, observations, hints and tips. Exactly what you need after a tough week at the salon, right? Oh…. and at the end of that crazy week, grab yourself a glass of something delicious, a pen and paper and write down what you’re grateful for in your business. What do you value or appreciate about each member of your staff? What do you love about the clients you have and how do they fill your heart? What does your business bring you in terms of lifestyle or satisfaction? Now focus on all the good stuff and take a moment to appreciate what is going well in your business and in your life and feel the weight lift from your shoulders. And feel pretty damn proud of yourself for what you do. Until next time….. Shine That Light!

Kym Krey Editor kym@mochapublishing.com.au

INTERNATIONAL FEATURE

ANNE VECK

Charismatic, motivating and creative, Anne Veck has been described as “One of the most iconic hairdressers in the world” by Hair Magazine. Artistic Director for Anne Veck salons since 1991, Anne is the British Hairdressing Awards Southern Hairdresser of the Year 2016 and her Oxford salon has been awarded Best Regional Salon (South), Best Green Salon and Most Environmentally Friendly Business 2017. But’s that’s just the start of her accolades. Anne is also the Winner of Revlon Professional Style Masters Global Award 2016 and the Winner of Best Photo in the AIPP Awards 2016/17. She is Creative Brand Ambassador for Revlon Professional UK and Ireland, and as Ambassador for UK The Hair Council, Anne campaigns for compulsory registration for all hairdressers. Her passion is sharing her skills and creativity with her peers which she does presenting and teaching at shows, academies and salons throughout the world. Best known for her Avant Garde and long hair work, Anne is also an expert colourist, cutter and extensions specialist. We loved Anne when she was our International Headline Act at HairBiz Forum a few years ago, but it’s been a little while since we caught up with this magical Maestro, so Hair Biz Editor, Kym Krey, took a moment to check in and see what’s been happening in the world of Anne Veck.

YOU HAVE ONE OF THE LONGEST LISTS OF CAREER HONOURS I’VE EVER SEEN, WINNING A SLEW OF AWARDS CONSISTENTLY SINCE 2007. WHAT, DO YOU FEEL, IS THE SECRET BEHIND SUCH SIGNIFICANT SUCCESS?

Hard work, choosing my team carefully, being always open to new ideas and practice, practice, practice....

IS THERE ONE AWARD THAT IS PARTICULARLY SPECIAL TO YOU? Receiving AIPP Best Photo 2016 at the Alternative Hair Show at the Royal Albert Hall was pretty cool, as was BHA Southern Hairdresser of the Year, but my favourite is probably Revlon Professional Global Style Master 2016 in Paris (my home town) in front of 4500 hairdressers from all over the world. I probably kissed and hugged 4500 hairdressers and I loved every minute of it!

Hair Biz Year 12 Issue 5

YOU HOLD THE HABC LEVEL 3 AWARD IN EDUCATION AND TRAINING (QFC) AND HAVING GAINED HABIA APPROVAL. WHY WAS THIS QUALIFICATION IMPORTANT TO YOU?

It’s one thing to have a skill, and it’s a different skill to know how to transmit it. Also, I can reach a wider audience as I can use the Habia database to advertise my courses.

TELL US ABOUT YOUR PASSION FOR ENVIRONMENTAL RESPONSIBILITY?

I’ve always felt very concerned about the environment and the potential I have as a business owner to do something positive, as well as communicate this to my customers and my peers. After all, this is the world we’ll leave to our children, so if everybody was doing their bit, however small, the world would be a better place. The UK hairdressing industry has a carbon footprint the size of a small country. We have reduced ours by 40% - every salon could do the same!

“...I STILL LOVE EVERY MINUTE OF IT. I WAS ABLE TO ARRIVE IN THE UK WITH HARDLY ANY ENGLISH BUT ABLE TO EARN MY LIVING RIGHT AWAY.”

THE ANNE VECK ARTISTIC TEAM HAVE PRESENTED AT THE ALTERNATIVE HAIR SHOW SEVEN TIMES, AS WELL AS SHOWS AND FASHION WEEKS AROUND THE WORLD. IS IT A REAL BUZZ FOR YOUR STAFF TO BE INVOLVED IN THESE EVENTS?

Yes it is, and I’m loving the fact that I work with a very talented and motivated team. They inspire me a lot and they are inspired to grow creatively and professionally.

WHAT’S THE WORST (OR FUNNIEST) THING THAT HAS HAPPENED TO YOU BACKSTAGE OR PREPPING FOR A SHOW?

It was during a show. I was given a plastic trolley and I put my hot curling tongue in one of the holes on the side...of course it melted everything, so I then put the tongue on the top of my scissors...so when I picked them up I burnt myself and threw them in the air. Thank God I didn’t harm anyone, and I hope nobody could speak French as I swore very loudly on stage!

WHAT DID YOUR HAIRDRESSING FUTURE LOOK LIKE AT THE START OF YOUR CAREER AND WAS ANY OF THIS EVEN A POSSIBILITY IN YOUR MIND?

I never thought in a million years I would travel the world or be able to do shows in front of a big audience. I’ve been in the industry....let’s say 25years + VAT... and I still love every minute of it. I was able to arrive in the UK with hardly any English but able to earn my living right away. When traveling in Thailand many, many years ago I was doing haircuts on the beach for 40 baht (£2,50 Hair Biz Year 12cont’d Issue 5over page 15

cont’d from page 15

at the time). It was fantastic! I cut hair for local people who then invited us to their place for tea...great to break barriers and a profession that you can do anywhere in the world.

YOU’VE BEEN IN BUSINESS FOR OVER 27 YEARS, BEING SUCH A CREATIVE ARTIST, DID THE BUSINESS SIDE COME NATURALLY OR IS THIS SOMETHING YOU’VE HAD TO WORK ON?

I started the business on my own and dealing with numbers was always easier than I expected. After all, it was about counting the money I’d earned. The management of staff was never my strong point. I’ve always been passionate about hairdressing and I don’t always understand when it’s just a job for some people. These days life is a bit easier because my husband has been my business partner for the last 17 years....this took a bit of adapting to but it’s great to have 2 energies at the top with the same goal. He does all the “non-hairdressing” business stuff like HR, payroll, finances, marketing, etc etc.

YOU’RE AN AVID AMBASSADOR FOR THE HAIR COUNCIL, CAMPAIGNING FOR COMPULSORY REGISTRATION FOR ALL HAIRDRESSERS. WHY IS THIS ISSUE SO IMPORTANT?

It’s important that hairdressing is recognised as a serious profession requiring extensive training, skills and energy, rather than a low-skilled option for people who can’t think what else to do. With compulsory registration aka licensing will come higher standards and higher pricing and better wages for hairdressers. Most countries have this already of course.

WHAT DO YOU MOST LIKE TO DO WHEN YOU’RE AWAY FROM ALL THINGS HAIR?

I’ve developed a passion for wooden pallets! I love making things out of recycled timber and recuperated furniture. Someone wrote about me and our newly refitted salon recently and said, “If it’s a wreck, give it to Veck!” I’m a DIY fanatic and a mosaicer too. Long distance runner as well - great for letting my mind go off in all directions and coming up with inspiration for my next collection. There’s no escape from hairdressing!

YOU TRAVELLED TO AUSTRALIA A FEW YEARS AGO FOR HAIRBIZ FORUM. WHAT DID YOU ENJOY MOST OR FIND MOST INTERESTING ABOUT THE AUSTRALIAN HAIR INDUSTRY?

The enthusiasm of people, and a generous friendliness. I was very well looked after indeed and can’t wait to go back soon!

WHAT’S THE BEST PIECE OF ADVICE YOU’VE RECEIVED OR THE BEST THING YOU’VE EVER LEARNED?

The success of my business is not negotiable. My advice would be.....Always prepare thoroughly for whatever event you’re booked in to, however significant or insignificant. Only once (I won’t say when, I’m hoping no one noticed!) did I not prepare properly for a show, thinking this will be easy, I’ve done this one before, but although it went OK, I felt very uncomfortable. OK was not good enough. Hairdressing is a wonderful industry because it is overflowing with fabulous talent, so you do have to be at your best all the time! 16

Hair Biz Year 12 Issue 5

“I NEVER THOUGHT IN A MILLION YEARS I WOULD TRAVEL THE WORLD OR BE ABLE TO DO SHOWS IN FRONT OF A BIG AUDIENCE.”

10 MINUTES WITH

CHARLES MARCUS!

Emerging from our own hairdressing industry, Charles Marcus is an international motivational keynote speaker described as passionate, engaging, down to earth, dynamic, and thought provoking. Drawing on his early experiences as an apprentice at Vidal Sassoon, Charles inspires his audience to face the challenges and change in their own lives with renewed confidence and a determination to succeed. Charles has also authored a bestselling book, ‘Success Is Not a Spectator Sport: How To Take Action and Achieve More’, which has been translated into 27 languages. His story is an unusual and inspiring one which will captivate you from beginning to end. Take a few moments, find a comfy spot and enjoy 10 Minutes With... Charles Marcus!

HOW DID YOU FIRST GET INVOLVED IN THE INDUSTRY?

I started off at 17 years of age with the Vidal Sassoon Company as an apprentice, sweeping the floor, getting the coffee, washing the hair, all the fun jobs, and have never really looked back. After several years of training and moving up the ladder at VS and working at some other very prestigious salons in Canada and the UK, I took the leap and bought my first salon at the age of 26 in Manchester, England where I grew up and and over the years opened a further three more salons which all did well and were successful.

WHAT YOU DO IS QUITE UNIQUE, CHARLES. DESCRIBE FOR US HOW YOUR CAREER EVOLVED IN THIS DIRECTION.

Growing up with a stammer and quite a severe one, limited my career choices. A career advisor in high school, Sue McGregor suggested the hair industry as a good choice as I was very artistic and creative at school. The career adviser said I could let my hands and smile do all my talking for me. I learned the basics at The Elegant Hair Academy, and then was incredibly lucky to have Vidal Sassoon’s give me an opportunity to shine, hiring me as an apprentice even though I had a disability. That got me into the hair industry at its finest. Fast forward to the mid 1980’s and one evening, when I was home from work, I stumbled on a television show on BBC 1, profiling this gentleman who helped people with stammers. The results were amazing. After several failed attempts to find the courage to contact him, I did. His methods were quite unorthodox, but they did work for me, so after 25 some years of often not being able 18

Hair Biz Year 12 Issue 5

to speak very well, I found my true voice after much practice, trial and error. If you have seen the movie ‘The Kings Speech’, you can imagine a little bit about the techniques. This was now 1986. With my new-found courage and my new speech, I took the step of moving to Canada and challenged myself by going into the sales side of our industry. I worked for Nexxus, selling their products into hair salons, educating salon professionals on the products. I really enjoyed it and excelled, winning several awards over the years and eventually moving into a sales management role.

AND HOW DID THIS EVENTUALLY LEAD TO SPEAKING PROFESSIONALLY?

I went to a conference for people with stutters to share my story as my way of giving back and giving hope to others who may be suffering as I had. It went incredibly well, and someone in the audience came up and said “Hey, you are good at this. You should do this professionally.” I did not give it much thought at the time, but I joined Toastmasters a few months later on his prompting, and after 2 years of that while still working full time in sales, I joined the Canadian Association Of Professional Speakers and eventually decided to take a leap of faith and try my luck at speaking as a profession … and that was it. It was not easy going the first few years; speaking sounds very glamorous and is but if it were easy, everyone would be doing it. It is a very competitive, demanding profession where many do not survive, but I am now almost 20 years in, and was recently recognized as one of the “The Top 60 Motivational Speakers in The World” by Hunger2Succeed.

TO HELP US GET TO KNOW YOU A LITTLE MORE, WOULD YOU TELL US A LITTLE ABOUT YOUR UPBRINGING?

I started from very humble beginnings. I was born in Liverpool, England. My claim to fame is that I was born at the same hospital ironically as John Lennon!! I was adopted by a very working-class family in Manchester and grew up an only child. My mother, a homemaker until I was thirteen, and my father, a butcher, were both hard working, but argued all the time. My upbringing was fairly tough. My dad did not know how to show affection and found it very hard to come to terms with my stammering. I started working at my Dad’s butcher shop at a very early age, delivering the meat, cleaning the floors, etc. to earn some pocket money which taught me a good work ethic and the value of earning money, no matter how small. My parents spilt up when I was 13 and my mother took me to Canada to join her family. I stayed a year and a half and then moved back to the UK, living with my dad in really rough places as my father was a compulsive gambler who spent or lost all his money gambling. I was basically on my own from the age of 15, and while I won’t go into detail, if my teenage kids did some of the things I got away with in my early teens, I would kill them, ha, ha! I know my parents both loved me in their own ways, but I didn’t really have a lot of parental supervision. I have always looked after myself learning from my Dad’s mistakes with money. It was a valuable lesson. I have never really gambled and am fairly conservative with money.

WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?

Wow, that is a tough one. Of course, the success I have had in the speaking industry is something I am proud of, but I like to leave others to judge that. I would have to also say having the courage eventually to face my demons and to go to that speech course in the 1980’s in Scotland and gaining control of my speech was life changing. But I would have to put meeting my wife, Mary, up there too. She is the love of my life, and the catalyst to much of my success, always encouraging and believing in me From a career perspective, I am proud of having written a book that went on to be a best seller considering I barely scraped through high school, but ultimately, it is having the privilege of the platform to be able to speak to audiences all over the world and to be able to share some of my story and journey in a way that impacts and inspires them. It has been an honour to meet so many interesting people and visit so many exciting places including beautiful Australia several times over the years and hopefully many more visits to come.

DESCRIBE YOUR IDEAL SUNDAY:

Getting up early and going for a 10K run along Lake Ontario, near where I live. (I love running and have done 3 marathons). Coming home, having a nice shower, a large cup of coffee, then going with my wife and sometimes kids to beautiful Niagara-On-The-Lake, about an hour’s drive from our home, where the wineries are, to our favourite restaurant there for brunch. Also sitting out in the garden in the summer with my wife and good friends, drinking a good glass of wine, great food and conversation and just chilling. I am not a late-night person these days, early to bed, early to rise!

WHAT’S THE CRAZIEST, FUNNIEST OR MOST UNUSUAL THING YOU’VE EVER DONE?

There have been so many, but one of the most surreal moments I have had was spending a Christmas Eve in the holy city of Bethlehem in my young hippy travel days, many years ago. An incredible experience I have never forgotten. Also, in my hippy days, my buddies and I worked a freighter to get to Athens, Greece. We had no money for accommodation, so we hopped a fence and slept in a park with our sleeping bags in the city of Athens and around 6am, the sprinklers came on, soaked us and we woke up to soldiers with their guns pointed at us! It was the time of a military rule in Greece and strict curfews were in place. Here we were, three foreigners with long hair who spoke no Greek, but it turned out fine in the end, as we were not arrested or deported but sent on our way with a stern warning.

IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?

For young people to know despite obstacles, handicaps, challenges, there is an opportunity to shine and make a wonderful career in this

fantastic exciting industry. They just have to believe in themselves and their abilities. If my story as a kid from the other side of the tracks who was written-off by many, helps to resonate with even one person in some small way, then I can rest in peace. I think the other thing would be for people in this industry to understand that what they give to others is what it is all about, giving back. It is also about serving, giving a world class customer experience to your clients and being the very best you can be at your craft.

IF YOU COULD INVITE 4 PEOPLE, LIVING OR PASSED, TO A DINNER PARTY AT YOUR PLACE, WHO WOULD YOU INVITE?

Moses, Leonardo Di Vinci, Julius Caesar and Winston Churchill. That would be quite an evening I am sure!

IS THERE ONE MOMENT IN TIME OR EXPERIENCE THAT STAND OUT FOR YOU CHARLES?

There are several; the day I got married, when my kids were born, when I went on my speech course but the one that truly stands out and people who have heard me speak will know this as my closing story, is when Vidal Sassoon himself came to visit at the salon I worked at. I was 17, very new there, quite shy, learning how to be an apprentice in a very busy and demanding environment. Standards were very high. I remember the day well. Here was a person who was the most famous person in the hairdressing world and when he walked in the salon that day, it was exciting for all of us but surreal. He came up the stairs with his entourage and on to the cutting floor where all the big-name Stylists and Artistic Directors were. I was an apprentice, one of several and we stood out in our brown uniforms, you could not miss us. When Mr Sassoon walked in that day, he never went over to greet the big-name Stylists, the Artistic Directors, or the management team; he came over to where us kids were who washed the hair, swept the floor, made the coffee. Success does not impress me, significance does. He came over to talk to each one of the apprentices and was so genuine and had a

“I NEVER FORGOT THE HUMILITY, COMPASSION AND KINDNESS SHOWN TO ME THAT DAY BY MR SASSOON, IT HAS STAYED WITH ME ALL MY LIFE.” lovely smile. When he eventually came to me and introduced himself, he asked me my name, age and where I was from. Intimidating for even a fluent speaker, but for me, a person with a stammer, that moment in time was too much for me. It was overwhelming. I started stammering very badly and the more I tried to control it, the worse it got. I felt so humiliated, not knowing what would happen to me afterwards as I had not only embarrassed myself but everyone who worked in the salon in front of our famous owner. Would I lose my job? The salon was in silence, you could hear a pin drop. It freaked everyone else out in the salon that day except one person- Vidal Sassoon. He never took his eyes off me, the greatest gift you can give anyone is the gift of your attention. It never phased him. He took my right hand, gently squeezed it and said quietly so no one else could hear: “Its okay young man, I have got all the time in the world” That was a magical moment for me and I am sure for everyone else in the salon that day. It was a defining moment too at such a young age and impacted me greatly. I never forgot the humility, compassion and kindness shown to me that day by Mr Sassoon, it has stayed with me all my life. I have always tried to stay true to those values and also to try and have all the time in the world for everyone I have the privilege to come in to contact with. To never pre-judge anyone, to show compassion, to remember everyone has a story to tell, if we only take time to listen to it. When I close my keynote presentations, there is not a dry eye in the house. I think everyone can relate to that story in one way or the other. It changed my life as did working at Vidal Sassoon’s. I feel so proud to have worked there. Hair Biz Year 12 Issue 5

COVER STORY

KEEP THE STYLE KEEP THE STRENGTH PROTECT THE BEAUTY

+ PLATINUM ghd styler By Linda Woodhead

From Left Dr Tim Moore, ghd Vice President of Smart Devices, Linda Woodhead, HairBiz Publisher and Ludovic Dellazzeri, ghd Australia Managing Director

Introducing the new ghd platinum+ styler - developed by ghd scientists and engineers, over 5 years, with new ultra-zone predictive technology. This truly is the latest breakthrough in heat styling, guaranteeing homogeneous heat across the whole styler plate. With over 700+ units tested, over 760,000+ hours of testing, over 575,000+ drops, over 180million+ hinge operations and over 2million+ thermal cycles, you might say that the new ghd styler is one of the most tried and tested new products of our time! And with that in mind who better to talk to than Dr. Tim Moore, ghd Vice President of Smart Devices, on his recent visit to Australia.

“WITHOUT QUESTION THIS TEMPERATURE WILL GIVE ALL HAIR THE BEST STYLE, THE MOST AMOUNT OF SHINE AND THE BEST LONGEVITY OF STYLE WITHOUT DAMAGE”

- DR. TIM MOORE

Hair Biz Year 12 Issue 5

As a Physicist Dr. Tim started his career, working for a number of ‘dot com’ start-ups, as well as well-known brands such as Bosch, Kenwood, Scalextric and numerous others, finally finding his home at ghd and satisfying his appetite for investigating how things work and the science behind existing and potential technology. Dr Tim is a wonderfully animated character, full of interesting facts and has a way of making science seem exciting! “It’s such an exciting time”, says Dr Tim, “ghd is designed in the UK and manufactured in China, where we work only with Tier 1 Manufacturers, offering the highest quality and workmanship… just like Apple!”

Situated in the Research and Development hub of Technology and Science, Cambridge, UK, Dr Tim believes ghd is perfectly positioned by being in the best environment for hiring high calibre scientists and engineers as well as being able to utilise the local tech community for specialized coatings, not to mention the latest algorithms and something everyone is talking about, Artificial Intelligence (A.I.) “The fundamental bedrock on which ghd became who they are was the discovery of the ultimate styling temperature being 185°.” Says Dr. Tim. “Without question this temperature will give ALL hair the best style, the most amount of shine and the best longevity of style without damage” The New platinum+ styling plate maintains a steady temperature and instead of previous trizone technology which has point sensors, this new styler measures temperature 250 times per second with sensors positioned across the entire plate. “To style hair, the plate temperature needs to be above 147° C, but start

styling over 200°, and you break the bonds of the hair which causes breakdown,” Dr Tim explains. “ghd focuses on keeping the styling plate at 185° from the moment you put hair into it and it maintains that heat.” From the moment the ghd platinum+ detects hair on the plate of the styler, it will work out what is needed in terms of energy, it will watch the temperature, it will know how much hair is loaded and then take all of that information and predict what it needs to do. It’s pro-active rather than reactive. It says to itself ‘This has happened and I know what to do’. In the past, having control over heat is something stylists have become used to having, when in fact this is not not needed or required when it comes to the countless hours of research that have been put into the ghd platinum+. “It’s an absolute myth that the thicker or more textured the hair, the hotter the styler should be!”, says Dr. Tim. “Stylist don’t need to control the heat. The styler will do that for you. It thinks for you. We need to educate stylists and consumers that one temp fits all. Hair is hair. The mechanical properties vary but not the temperature required to style it.” And how far does Dr Tim think things can go? “Technology is exploding’, he says. “I believe that the beauty industry will go through huge and fundamental changes within the next 10 years. There is so much more scope for IoT (Internet of things). Products connected to the internet, the collection of data, diagnostics, personalised treatments and more. I’m without doubt that we will be able to collate data from the ghd styler in regards to hair quality and be able to work in combination with the hairstylist, so they can provide an even better service. At the end of the day it’s all about better hair health with shine and no damage.” “Also, being part of the Coty group, I can see much more synergy with cross over on devices and products. We always test with human hair but also with all products. We have to look at what consumers and stylists will use and the impact that may have, on the end result. What’s more, this new technology will filter through into curve and other ghd tools…. Like I said… exciting time indeed!” Carrying a 3 year warranty, the Platinum+ Styler will certainly give all stylists peace of mind. Proven results from testing show 70% stronger hair*, 20% more shine** and 2x more colour protection* Add that to having the fastest ever heat up time being ready to style in 20 seconds it’s definitely a game changer in the world of ghd. For more information www.ghdhair.com/au *reduced breakage and 2x less colour fade vs a styler working at 230(degrees) C. **vs naturally dried hair

“IT’S AN ABSOLUTE MYTH THAT THE THICKER OR MORE TEXTURED THE HAIR, THE HOTTER THE STYLER SHOULD BE!”

- DR. TIM MOORE

ghd platinum+ styler Make it your own with

PERSONALISATION ghd are offering personalisation on all professional use platinum+ stylers! Contact your ghd Area Manager to secure the latest trend in heat-styling tools.

Kit out your salon with personalised platinum+ stylers! WIN! Win 5 personalised ghd platinum+ stylers with your salon or stylists names. 3 bundles up for grabs across Australia and New Zealand. Competition ends 30th September, 2018. Winner announced early October.

HOW TO ENTER: 1. Youâ&#x20AC;&#x2122;ll get one entry for each platinum+ purchased 2. To qualify, upload a photo or video on Instagram using your new platinum+ styler 3. Tag your team on Instagram 4. Hashtag #ghdSMARTsalon so we can see it!

For more information contact your ghd Area Manager or 1300 443 424

“Long Live ” ! s n e e u Q t he The new ghd brand campaign brings to life what good hair day (ghd) means to their customers and has brought back the brand’s provocative and playful personality from its roots. “Long Live The Queens” campaign - shot by the acclaimed photographer, Charlotte Rutherford, celebrates a fierce cast of modern day ‘queens’ who are revered by their public. These queens are confident, ambitious and are taking control of their hair and lives. The cast include a new mum, a successful new homeowner, an employee of the month and most importantly a salon professional - ‘The Queen Make’”. The new campaign coincides with ghd’s latest ground-breaking product launch of the world’s first SMART styler - the platinum+ styler.

IND US TRY

MARIE UVA STUNS AT 2018 LOGIE AWARDS It was all glitz and glam recently as our nation’s biggest stars hit the red carpet for TV’s night of nights, the TV Week Logie Awards 2018. As usual all eyes were on the ladies, with Marie Uva working her magic on some of the most high-profile faces, ensuring they were primped and preened to perfection. Marie’s stunning styling was seen on the gorgeous Mavournee Hazel and Olympia Valance from Neighbours and effortlessly elegant Rebecca Harding, all styled using Amazing Hair Australia. She also stopped traffic with her head turning styling of the always-in-vogue Elyse Knowles and Ksenija Lukich. All ladies were styled using Eleven Australia products and GHD styling tools. www.uvasalon.com

Hair: Julia Demarte | Photgrapher: Karla Majnaric | Makeup: Janice Wu | Stylist: Meggy Smith

NEWS

MAHOGANY EDUCATION

This year will be the 22nd consecutive year that the Mahogany Creative Team will bring their look, listen and learn seminars to Salon International. Their ground-breaking cutting and colouring techniques are at the forefront of UK hairdressing and will inspire visitors and hairdressers alike with the team showcasing the latest Spring/Summer 2018 collection. Led by International Creative Director Colin Greaney, UK Creative Director Antony Licata and Senior Creative Director Neil Atkinson, the seminars will continue to stay true to the Mahogany Hairdressing philosophy, leaving the audience inspired and motivated. This year the Mahogany seminars will be showcasing the latest collection in conjunction with the launch of their brand-new educational streaming website, giving the audience an added dimension of creativity and education. www.uvasalon.com

COTY PROFESSIONAL BEAUTY ANZ, WELCOMES THREE NEW CREATIVE DIRECTORS Wella is welcoming three new creative directors to join its stellar portfolio of creative talent. Uros Mikic, three times winner of Hair Expo’s Men’s Hairdresser of the Year and owner of Kinky Curly Straight salon in Adelaide, and Richi Grisillo of Academié salon in Sydney, have been appointed Creative Directors of Wella’s luxury care & styling brand, System Professional. Uros said: “I’m honoured to be appointed as a System Professional creative director and to join forces with an incredible brand I admire. I look forward to collaborating on new developments and trends, and to be able to share my knowledge with salons.” Richi said: ‘’I’ve worked with Wella for over 12 years and admire how they encourage and support creative talent in the hairdressing Industry. Wella is an invaluable part of my craft both in and out of the salon. I’m excited for the journey ahead and how we can elevate creatives within the hairdressing industry.‘‘

Uros Mikic

Jack Morton, National Technical Director of Toni & Guy Australia and F.A.M.E. team 2018 creative director, joins Wella Professionals as Colour Director.

Richi Grisillo

Jack Morton

Jack said: “Wella Professionals have been by my side my entire hairdressing career, so I’m thrilled and honoured to be moving in to this role. I have always aligned with the innovative and dynamic approach Wella have to colour and cannot wait to see what we can create together!” The new Creative Directors join the incredible talents of existing artists in the Wella family, Renya Xydis and Frank Apostolopoulos, both Wella Professionals Creative Director Care & Styling, Marie Uva, Wella Professionals Colour Director, and Brad Lepper, Creative Director Sebastian Professional. In their roles, the Wella Creative Directors will contribute to the development of their respective brands in the Australian and New Zealand markets, alongside helping to train future generations of stylists and colourists through Wella’s extensive education program. The team will divide their time between multiple editorial and fashion commitments, and their own salons, all of which are leaders in the industry and regular collaborators with Wella.

TONI&GUY TO PRESENT TRIBUTE TO TONI MASCOLO This tribute to its late, great founder Toni Mascolo, will see trend-led styles brought to life as models traverse the runway, before a show-stopping afterparty fills the Capital Hall at ExCeL London. Led by Toni Mascolo’s daughter and Global Creative Director, Sacha MascoloTarbuck and the multi-award-winning Artistic Team, Toni&Guy MainStage will launch the new campaigns for Toni&Guy, essensuals and label.m. Commenting on Main Stage at Salon International, Jayne Lewis-Orr, executive director of Salon International says: “Toni Mascolo was a legend in his time who created one of the most iconic brands of the last century. This show has been carefully curated to pay tribute to a man whose legacy touches many within the hairdressing industry.” www.salonshow.co.uk/tickets

THE MASTERS INSTITUTE OF CREATIVE EDUCATION OFFERS UPSKILLING Leading educational school, The Masters Institute of Creative has now added upskilling to its many ranges of courses, allowing students to offer further strings to their bow and gain greater competitive edge and stand out in the crowded career market. “Upskill is our new department aimed at providing tangible real-world outcomes to students looking to gain insight and experience in a quick time frame and educate themselves on the latest innovations in their craft,” says course director Skye Dixon. According to Skye, accredited courses are incredibly important but due to the bureaucracy involved in accreditation processes, these courses can be slow to adapt to the constant change and innovation that is occurring daily throughout the creative sector. “We have launched our UpSkill department to ensure we are providing the best, most industry relevant, education as possible. Through short, unaccredited, courses that focus on skill training, we are providing a platform for continuous growth in the creative sector and encouraging a philosophy of continuous learning,” Skye adds. All students who come through UpSkill courses are automatically added to the Institute’s Agency T.M. database, which is their internal recruitment agency that works to place students in work placements, internships and final careers. By taking part in these short courses students are added to our database and put forward for positions through our links to industry.” www.TheMasters.Institute

Hair: Julia Demarte | Photgrapher: Karla Majnaric Makeup: Janice Wu | Stylist: Meggy Smith

MYDENTITY WITH GUY TANG Guy Tang, cult LA colorist and hair activist, is set to make his debut at Salon International, taking to the Salon Live stage on Sunday 14th October. Guy Tang created a social media dynasty by inspiring other stylists to make a difference and change the world doing hair. Guy introduced his own unique style into the industry by providing education through hair art on his YouTube channel, Instagram and Facebook platforms. Through these platforms, Guy empowered his #hairbestie family to bring fun and excitement back into the industry. Guy created #mydentity because he wanted to customize colors we all dream of – colors that are missing from today’s hair colour. He wanted to create a line that brings back the fun and excitement in our industry. But most of all, he wanted to create a community that empowers our #hairbestie family and enables all of us to find our #mydentity – because when you know who you are, you have the courage to do anything you dream of. www.salonshow.co.uk/tickets

LIFESTYLE NOTION, RELEASES LUXURY HOMEWARES. Lifestyle brand, Lifestyle Notion, releases its new gluten-free, parabenfree, sulfate-free, petrolatum-free, phthalate-free and cruelty-free luxury homewares. The line features: • Crystal Coasters - Keep your furniture free from watermarks with in a variety of shapes and colours from Pastel Pink, Quartz, Charcoal, Purple, Blue and Hot Pink. • Alcohol Tea Bombs – Add these first-of-their-kind party essentials to your favourite cocktail to wow any crowd! • Sustainable Stainless Steel Straws – A sexy yet sustainable way to help the environment. • Gem Soaps - Fully organic, these gem soaps illuminate under water, and leave the skin smooth as they gently cleanse. • Eco String Bags - Soft and expandable, this bag stows away easily for travel and is comfortable to sling over the shoulder even when filled to the brim. • Organic Seed Tubes - Handmade glass test tubes filled with little seedlings ready to harvest in just a few weeks! Just add water and sunlight then sit back and watch your garden blossom! • Amethyst Room Spray - A 100% organic fragrance that is delicate and refined, with floral notes to refresh any space in your home or at the office. • Cuban Cigar Room Spray - This 100% organic fragrance is robust and masculine, with Arabian spices that give it a spicy kick! • Calm Essential Oil - This 100 percent organic essential oil blend, combines Lavender, Cedarwood, Ho Wood Leaf, Ylang Ylang, Marjoram, Chamomile, Vanilla Bean and Hawaiian Sandalwood to promote serenity and balance for a restful night’s sleep. • Relax Essential Oil - Combines grapefruit, basil, peppermint, lavender, marjoram and cypress to promote comfort and ultimate relaxation. www.lifestylenotion.com

INTRODUCING GENIALE´ – THE WHOLISTIC APPROACH TO BEAUTY

PAUL MITCHELL ARTISTIC TEAM IMPRESSES AUDIENCE IN LAS VEGAS

Many of Australia’s best-known faces were seen at the launch of a uniquely holistic approach to beauty care on Tuesday night. Drawn from the worlds of entertainment, the arts, media and the society pages, the guests heard about a new approach to beauty, being introduced for the first time in Australia. Three leading experts in their fields – cosmetic physician, Dr Mike Shenouda, 2018 National Hairdresser Award winner hairdresser John Azzi, and Sarah DiLorenzo, celebrity TV and “Talking Lifestyle” resident nutritionist were introduced as three key members of the expert line-up of image consultants delivering co-ordinated specialist services through the newly-opened ‘Géniale’ establishment. Located in Sydney’s harbourside suburb of Drummoyne, this elegantly fitted, three-story ‘total beauty care’ building will house 15 doctors; cosmetic surgeons, cosmetic physicians, dermatologists, gynecologists and experts from many other beauty-related areas of expertise. Their services will be provided through integrated programs tailored for the individual and coordinated by a personal manager.

SECRET FOX FEATURES JAYE EDWARDS The Secret Fox Education recently held a Facebook Live seminar accompanied by celebrity hairdresser Jaye Edwards from Australia’s leading ‘Insta-Famous’ hair destination, ‘Edwards and Co’. Jaye gave live demonstrations of a few of his signature creations including, balayage blondes and bespoke hairlines. The event wrapped with a live Q+A with Jaye on everything from his colour techniques to his technical approach when creating seamless coloured looks. Jaye spoke candidly about his business and experiences as a stylist. He also touched on his take on social media and the current digital landscape, sharing his inside tips on business growth and scalability. www.thesecretfox.com

JUST CUTS 2018 CONFERENCE IN ALICE SPRINGS Just Cuts Owners from all over Australia and New Zealand flew into in Alice Springs, NT for the group’s 2018 international conference. Antony Whitaker of Grow My Salon Business featured as keynote speaker, new Justice Professional products were launched, and delegates made a trip to the Royal Flying Doctor Service (RFDS) to present a $10,000 donation cheque, bringing the total donated by the group to over $400,000. And, the conference finale party certainly brought the glitter and glam to the outback with a theme of Priscilla Queen of the Desert!

The renowned Paul Mitchell Gathering was held In July at Aria Resort & Casino in Las Vegas, attracting 2,500 passionate hairstylists, colourists and salon owners from 25 countries around the world to celebrate artistry, family, philanthropy and professional commitment in one place. The theme of the multi-day experience was “Learn. Earn. Thrill. Chill,” challenging attendees to maximise their learning and earning power, while exercising their social skills with various thrilling performances, presentations and parties. Members of the Australian Paul Mitchell team, the 2018 Color Outside the Lines Australian winner Kaylee Ditchfield from Kawsa Hair Studio and numerous Australian Paul Mitchell salons joined devote stylist from around the world for the iconic industy event. Hosted by Paul Mitchell coowners John Paul DeJoria and Angus Mitchell, the two-day educational extravaganza featured three spectacular mainstage presentations replete with cutting-edge hairstyles, bold fashion, inspirational speakers and unforgettable performances. www.paulmitchellaus.com.au

Hair: Julia Demarte | Photgrapher: Karla Majnaric Makeup: Janice Wu | Stylist: Meggy Smith

REFCTOCIL CHALLENGE Refectocil recently celebrated the many salons who entered their Best Refectocil Lash & Brow Bar Challenge for Australia & New Zealand 2018 by rewarding the best entries with a Lash & Brow Bar stand or Refectocil Starter Kit. Unfortunately, no ANZ salons featured among the winners with that honour taken out by Canada, however there were 9 runners up within our region. www.refectocil.com.au

WHERE BRUSHES MEET THE ARTS

WHITE SANDS AUSTRALIA SPONSORS 2018 PERTH HAIR AND MAKEUP ARTIST AWARDS Globally renowned and locally grown brand, White Sands Australia was a proud Major Sponsor of the 2018 Perth Hair & Makeup Artist Awards held on Sunday 5th August at Ascot Racecourse in Perth. In its 3rd year, the Perth Hair and Makeup Artist Awards is a groundbreaking event that highlights the amazing talent of Perth’s hair stylists, makeup artists and body painters. “It was an honour to be a Major Sponsor for the 2018 PH+MUA Awards; we believe in supporting not only our hairdressers but also makeup artists, because it’s theses collaborative relationships that drive our industry,” says Wade Savage, White Sands Australia Managing Director. As part of their participation on the day, the White Sands Australia team presented an on-stage hair styling demonstration, showcasing the versatility and workability of the range. www.whitesandsaustralia.com.au 28

Hair Biz Year 12 Issue 5

In a unique South Australian Living Arts Festival (SALA) event, Hairstylist Sam James and Contemporary Artist Heather Little have come together to showcase a collection of stunning artworks ranging from AvantGarde Hair Art to Art on canvas. SALA Festival is a state-wide festival of Visual Art, established in 1998 to promote and celebrate the many talented visual artists in South Australia. Their aim to extend audiences remains a cornerstone of the Festival, and as an umbrella organisation they have continued a policy of inclusiveness allowing all artists at any level and working in any medium to be part of our annual SALA Festival every August. Owner of Orbe North Adelaide, Sam James’ hair installations have graced national runways, magazine covers and won her numerous awards including Hair Expo’s Australian Visionary Award. Sam is the first Hairdresser to ever exhibit in SALA Festival’s 21year history. “The inspiration for the work that I produce for magazine editorials and competitions comes from many places – from art, to architecture to textures. It is very avant-garde, so I am really very proud to be able to exhibit it at SALA as an artform”. Sharing the SALA exhibition space at Orbe North Adelaide Sam’s friend of 10 years and another very talented local artist Heather Little. Heather is a well-known Contemporary Artist who specialises in acrylics. Her work celebrates the natural world by creating her art through beauty, diversity, vibrant colours, textures and imagery. The use of vibrant colour teamed with rich textural tones “Both our works are colourful and feature interesting detail and texture, so they really complement each other wonderfully in the space. We’ve had lots of people dropping by the exhibition on a daily basis. In the first 4 days, I was thrilled to sell 3 paintings.” says Heather. On display in the ORBE hair North Adelaide salon at 40 O’Connell St, are 15 hair-art pieces and 10 Acrylic paintings. Photography by Elizabeth Denning

MY FAVOURITE CLIENT Ask any passionate hairdresser what they love most about their job and they’re likely to say….. My Clients! Every day we get to spend time with amazing people, sharing the ups and downs of their lives often over many years, developing wonderful relationships and having more than a few laughs along the way. Left to right. Jane, Nathan and Ellie

When a recent Instagram post from Nathan Yip celebrating some of his favourite clients caught our eye, we just knew we had to jump on board and share the love. Hair Biz Editor, Kym Krey asked a couple of industry personalities to introduce us to their favourite client(s) and share a pic of them together. We loved what came back! Would love to see more gracing your social media pages in the future.

NATHAN YIP, TOGNINI’S HAIR

“I LEARN SO MUCH FROM MY CLIENTS AND LOVE SEEING THEM EACH WEEK AND LEARNING MORE ABOUT THEM AND THEIR EXPANSIVE KNOWLEDGE OF THE WORLD!” 30

Hair Biz Year 12 Issue 5

10:45am every Thursday rain, hail or shine these lovely glamorous ladies grace my presence. They never cease to amaze me with their amazing style, wit and interesting stories!! So much so that we have gone on lunch dates after our appointment! An established part of the Brisbane social scene and well renowned in the bridge world (Grandmaster bridge player), Ellie owned and operated a fashion house here in the ‘Valley and is still so attuned to incredible style, fashion and fabrics. A chain smoker for 70 years, it goes to show that health comes down to genetics as well as lifestyle. Jane has an equally fascinating story - former competitive

swimmer and channel 9 news reader. Jane is always impeccably dressed and styled and has the most impressive jewellery collection I have ever seen! I love listening to her stories and how much she cares for and loves her family!! . A major part of my love for this industry is the PEOPLE - clients and hairdressers I meet and get to know while in such an intimate engagement - I learn so much from my clients and love seeing them each week and learning more about them and their expansive knowledge of the world! Most of all with these two I look forward to seeing what they will wear each week! I think the two best dressed ladies in Brisbane!

AMY GAUDIE, URBAN CHIC

Sandy is a hairdresser’s dream client for so many reasons, the list could go on and on. From her chameleon attitude towards hair, (who doesn’t love that?!), to her four-weekly appointments without fail (“No one needs to know how grey I am, LOL!”), to her amazing conversation about life itself and the many words of wisdom she has for me every time, I look forward to our time together before every appointment. I’m blessed to have clients like Sandy not only for my business, but for how they enrich my life. #lovewhatido

ANTHONY NADER, RAW HAIRDRESSING

JENNI TARRANT, BOND HAIR RELIGION

Sandy is the State Sales manager for QLD/NT at Simson Cards. She manages a sales team and merchandising team throughout QLD and is responsible for the profit and sales growth in department stores and independent retail accounts. Sandy is also Phoebe’s (our team member’s) mum and has been coming to the salon for nearly 5 years. She’s also one of the coolest clients we’ve ever had... Just sayin!

MIA DEVRIES, THE FOX AND THE HAIR

Zeny is hands down the ENTIRE salon’s FAVOURITE client! She has a beautiful nature, a fabulous sense of style, those adorable dimples and a giggle that is contagious!!! Don’t let her cute looks fool you though, she could roll you if you wanted to! Zeny is now retired which leaves plenty of time for pumping iron at the gym. I’ve seen this woman throw tyres, so god help me if I accidentally wet her at the basin!

ANTHONY NADER, RAW HAIRDRESSING

I’ve been cutting Matilda Dod’s hair for the longest time and she’s an absolute hoot to have in my chair. I love when a client says, “Do whatever you want, Anthony!”, which is the greatest freedom for any artist, isn’t it? Trust is everything. Matilda is the ultimate philosophy of the RAW client. Confident, crazy cool, funny & worldly.

JENNI TARRANT, BOND HAIR RELIGION

Let me introduce you to Mrs Williams. This beautiful lady spends an hour and a half with us every Friday and has done so since 1981! In all this time she has only had two stylists, myself being one of them. This 89-year-old woman is an inspiration and every week I hear stories of her amazing life from surviving Cyclone Tracey to her 9 driving trips from Darwin to Perth via Queensland with three small children. She worked as a court clerk in Tennant Creek while being married and a mother - something which was rarely done in those days. She still drives and runs a household with two children still living with her. Mrs Williams gets so excited with every award we have won and always asks for photos. Every week she donates to whatever fundraiser we are doing. She is open to learning new things and enjoys nothing more than watching her latest episode of a favourite show on Netflix while she is in the salon, with a coffee, a tasty baked treat and a couple of chockies. Mrs Williams brings so much joy to our salon and everyone welcomes her with hugs and kisses. And I get to give her some well-deserved pampering and relaxation as respite to her otherwise surprisingly busy week. I am blessed to have her in my life.

MIA DEVRIES, THE FOX AND THE HAIR

AMY GAUDIE, URBAN CHIC

Hair Biz Year 12 Issue 5

WHAT DOES THE FUTURE HOLD? A career in hairdressing in today’s world can take you just about anywhere you choose. From business ownership to Freelance Stylist or Educator, Company Sales to Platform Artist, College Teacher to Franchisee, your choices are only limited by your ambition.

To explore the many options available to hairdressers today, we spoke to a wide range of industry experts, to walk a mile in their shoes and learn what it’s like to do what they do. Considering a career change? Your exciting new future starts here!

SALON STYLIST: CASSANDRA SMOLDERS, BACH HAIR Cassandra, why do you feel you have chosen to remain with one salon for over 13 years, and have worked in only 2 in your career? I was blessed from the start with owners who really cared for me as an employee. They were always willing to support me both in the salon with my education and growth, and also personally. When I expressed that I preferred not to go in the direction of salon management, they still encouraged my contribution and suggestions and were always open to new ideas. It is also the small things that have earned my loyalty; we always get to have our full lunch break, we have help in the salon with a great senior to apprentice ratio, we are blessed with great Salon Coordinators who make your day run smoothly and allow enough time for each service to create the magic. What do you enjoy most about being a longterm team member of a great salon? You are really respected by the team; your opinion and presence are made to feel valued by both management and staff. You spend your days with company you enjoy and doing clients who you have a great rapport with. What’s the most challenging aspect? Have there been times when you felt a little restless? With that amount of time in the same location, it has the potential to get monotonous, however being at a great salon you have the chance to raise those issues and to then work towards moving in the creative direction you wish to pursue, if things start to get stale. 32

Hair Biz Year 12 Issue 5

What’s your advice for staying ‘fresh’ and growing while staying with the same team? I found myself asking the other creative minds on the team how they mix things up, as everyone has their own way of approaching things to get fresh ideas. It helps you look at the world differently. Find a mentor or someone’s work you aspire to. You have to have that passion and drive to want to do your best and that keeps you searching for more and wanting to produce great work. Would you offer any advice to young stylists about building your career in this way? It has definitely worked for me and was the path I wanted to go down. As long as your salon supports you and you can stay self-motivated and challenged, it’s a great direction for you to choose to establish a really good clientele base; one that makes you happy to go to work where your growth and learning are fulfilled.

COLLEGE TEACHER: NICOLE GISLINGHAM, MIG COLLEGE What led you to choosing this career pathway? I was fortunate to own a very successful salon for over 12 years and employed quite a few apprentices in this time. I thrived on helping each of my apprentices develop their practical hairdressing skills to a high standard through on the job training, so moving into a more formal training pathway seemed liked the natural progression. Also, I just knew that I needed to give back to the Industry that had been so giving and rewarding to me for so many years. What do you enjoy most about what you do? Definitely helping the students to enjoy their learning experience rather than it being ‘hard

work’ and boring. I always try to put a fun aspect in the learning of each task and get great satisfaction from seeing the students have that ‘light bulb moment’ when the penny drops. I call it “training satisfaction”. What’s the most challenging aspect? Engaging the student into completing the theory component of the learning. Most students who enrol in a hairdressing apprenticeship are quite creative and like to learn kinaesthetically, so trying to get them motivated to complete the written work of the course can be quite challenging. Oh, and trying to keep them away from their mobile phones!

What’s your advice to others who might want to become a college teacher? If possible, manage or own a salon first before moving into a formal training role. This will give you a solid foundation for industry expectations in the everyday running of the salon, from the general cleaning and delegation of tasks to expected customer service standards, overseeing staff of all levels and tackling the more complex situations that can arise in salons. Patience is definitely also required to be a good teacher.

PLATFORM ARTIST AND EDUCATOR: STEVE CORTHINE What led you to choosing education and platform artistry? I’m an educator for Matrix and Glampalm as well as a platform artist for Matrix, doing shows and large events. This is my passion now. I’m

also a content provider, so I help create images for Matrix, which I love. It’s easy to love the creative stuff, but I guess my role as Australian Colour Director and a global International Artist Director for Matrix sees me directing colour for shows and shoots across the world and this I truly love. What do you enjoy most about it? I love the people; my teams, whether it’s my Aussie crew, or my global crew. The travel. The countries I see. But it doesn’t matter which country I’m in, we all speak the same language- hair. What’s the most challenging aspect? Missing my family, and my team. I obviously make it look good on Instagram, but I’m always in an airport, or in a hotel on my own, not exercising, drinking too much ……I know …….little violin. What’s your advice to others who aspire to be a platform artist? I think we all want to do these jobs, travel the world, do shoots in NYC, do shows in Barcelona, Dubai, New Zealand. (I know, I pinch myself all the time!) But to be honest, there are two main things: firstly, I’m only here because of the content I create for my own brand Stevie English Hair, and secondly, when you are given an opportunity, you take it with both hands, but more importantly, you do it with the team around you. That’s why I love my Matrix crew: we are better together. Team work makes the dreamwork! I have seen some fantastic hairdressers try and get the best models first, to always try and make their looks the best at the expense of younger, more junior team mates. That is a sure-fire way of not lasting or having to brand hop. So, in short, play well with others, be the hardest working team member, help your crew because you are only as good as your team’s weakest look, smile, be grateful for where you are, don’t judge and enjoy the freedom we are given to be creative! Thanks Matrix.

SESSION STYLIST: SHANNON J J WILLIAMS What inspired you toward becoming a Session Stylist? Growing up, I was always drawn to fashion and music imagery, from the hair to the makeup, clothing and lighting. So, I took the first steps in getting my apprenticeship, saw a glimpse of the fashion

and photographic worlds and have never looked back! What do you enjoy most about your work? Working with and assisting some of the world’s most respected Session Stylists; the knowledge and education you get from assisting others is an investment towards your future career.

every aspect of my business myself while still working with clients. Thankfully Freedom Suites were able to help me with referrals to suppliers, insurance and bookkeepers to help with the process. What’s your advice to others who want to work from a solo suite? Go for it! It’s the best thing I ever did!

FRANCHISE OWNER: JUDE MCEWAN: TONI&GUY PERTH CENTRAL

What’s the most challenging aspect? It’s a tough industry, so you need to be on you’re ‘A’ game and not take things too personally. I’ve been yelled at hundreds of times, so having thick skin is a must. Listening, communication skills and common sense are a must. Also, be prepared for the early mornings and late, late nights :-) What’s your advice to others who aim to become a Session Stylist one day? ASSIST! ASSIST! ASSIST! It’s my form of education and networking which then gets you other opportunities along the way. Photographer: Elizabeth Maleevsky

INDEPENDENT SOLO BUSINESS OWNER: FREEDOM SUITES. JOEL REILLY, OWNER, WOMBA HAIR

What led you to choosing to work independently within a Freedom Suites complex? As a first-time business owner, I wanted to own my own salon but to do so with minimal startup costs to ensure it’s an easy transition from stylist to business owner.

Jude, what led you to choosing to become Toni and Guy franchisee? When I left school at 15, I was told to do hairdressing because I wouldn’t be able to do anything else! They used to push you into a trade back then: it was looked down upon and perceived as an easy job and I think in a lot of ways, it still is. This is something I feel strongly about and is very sad! Our industry has so many possibilities and pathways that need to be showcased. I never imagined back then I could be a business owner. What do you enjoy most about being part of a franchise? In the 25 years I have been in the Industry, I have been so lucky to follow all my ambitions. Being part of a such a great franchise as Toni and Guy has allowed me to be an Educator, an Artist and a Business Owner! I think this is the thing I love most- the variety! What’s the most challenging aspect of being part of a large brand? Truly, balance. I have a tendency to over commit! I love being on the floor and cutting hair and I don’t want to give up the creative aspect that I love, however running a successful franchise is about being part of a brand. Keeping the high standards and managing people, this all takes time.

What do you enjoy most about having your own independent space? I love the flexibility. Having my own space to come and go when I need to do clients is perfect for me. Also, if I need to close the salon for a day to attend a photoshoot etc. I don’t have a large shopfront that appears closed during the week. What’s the most challenging aspect of this model for you? The most challenging part is learning to do

What’s your advice to others considering becoming a franchisee? The Toni and Guy franchise has been fantastic cont’d over page

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for us. It has provided us with support and a partnership. This works well because I abide by the franchise guidelines. You have to be prepared to not act as an individual.

COMPANY EDUCATOR, NOW SALON OWNER: RONEN FRANKEL, MYNK HAIR Ronan, what led you to choosing a corporate career? I had been a guest artist for a few years whilst still being in salon and my passion for education and sharing was growing. Being passionate about colour, I was asked by an international brand if I would be interested in full-time education. This was an honour to be recognized and the decision was made easier being that my business partner and I were looking at changing directions: he was moving overseas, and we were selling our salon.

somewhere first thing Monday morning. What’s your advice to others considering a company education career? I suppose the best advice I could give anyone looking to progress their career within the industry, is to do your research on the company you want to work for, because if you want to teach for a company, your passion must be there for both the product and the company. Be prepared for the long hours and being away from home. Also, my best advice is to start shadowing someone who does Guest Artist gigs, then try doing a Guest Artist role yourself. If you feel confident on stage in front of an audience, then being an educator could be the role for you. Also, do some computer courses to learn how to use excel and other software, as these are essential for education roles.

FREELANCE STYLIST/EDUCATOR: KRISTINA RUSSELL

What did you enjoy most about being a company educator? In the first few years of being a fulltime educator I loved it; being in multiple different salons on a day-to-day basis was exciting and social. Being around so many hairdressers from all walks of life was making each day different on so many levels and working with hairdressers who wanted to learn and develop makes what you do so rewarding and fulfilling.

And what did you find the most challenging aspect? To be completely honest, there are a few challenges, and most wouldn’t understand until you are doing the role. If you’re a hairdresser who has always been in-salon, the world outside the salon and particularly in a corporate role is very, very different. Every position has responsibilities and targets and working in the corporate arena means a lot of planning and reports. I would say it’s a great career path to allow you to see new places but if you are in a relationship and have a family, be aware that there is time away from home, early starts and late finishes. Being away on trips during the week and not being able to plan evenings with my partner, always being in a hotel room by myself and the regular travel eats in to your weekends as you’re likely to be travelling on Sunday to be 34

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Kristina, why did you choose this career pathway? I have always enjoyed collaborations and working creatively with varied roles in the hairdressing industry. My career as a Freelance Hairdresser allows me flexibility to work outside the salon on exciting artistic pursuits, including teaching classes of my own design across the globe. However, I still have the security of working in an amazing salon that my clientele loves, with the support of salon management. This is my ideal situation. What do you enjoy most about working freelance? I love the creativity and challenges of running my own business as a female artist. My independence is something I am incredibly proud of and have worked very hard for. I am grateful for all the incredible travel stories and friends I have enjoyed making in my career as a Freelance Colourist + Educator. What have you found to be the most challenging aspect? The challenges are overwhelming sometimes, working for yourself, and I believe it is important to keep pushing forward and find mentors to help you. Running a business is not a glamorous alternative to being an employee in a salon.

I work 7 days a week and am juggling many hats, including marketing myself and bookkeeping. My passion is hair and my expertise is colour, but the challenge is to work hard at the business stuff to allow my expertise to shine. I have loved being a staff member in the past, but my travel commitments for teaching needed me to evolve into the flexible freelance lifestyle and I love it ! What’s your advice to others thinking of a Freelance pathway? My advice to others is to do your research. You are essentially running a business and will need to run yourself that way. I suggest aligning with the AHC and continuing to attend independent hair education to stay connected, and importantly, talk to an accountant about the figures before taking the leap. Sometimes the benefits and support of being an employee outweighs the freedom of freelance, and vice versa.

COMPANY SALES/AGENT: ARLEE HOLLOWAY, NAK HAIR Arlee, what led you to choosing a career in sales? Unfortunately, after 15 years as a salon owner and hairdresser, I had some heath issues that meant standing for long periods of time was no longer possible for me. I was really at a loss for career options as my entire career had revolved around the hair and beauty industry and I felt it was the only thing I was good at. Luckily I was with an amazing supplier, Nak Hair, in my salon and an opportunity came up to work initially as an educator and when my sales rep decided to relocate, I stepped into sales.

What do you enjoy most about working in sales? I’m very fortunate to be able to share my passion for the industry with some amazing like-minded hairdressers and salon owners who understand that I don’t just merely sell products, but actually have a genuine interest in their business and want to partner with them to share my knowledge and help in any way I can. To see their businesses grow with the

help of myself and Nak Hair is a great feeling. After 15 years of working within four walls, I absolutely love being in a different location every day.

platforms you don’t see as an employee or an educator.

What are the most challenging aspects of your role? Firstly, the hours- I find it difficult to set boundaries on the hours I dedicate to helping my salons (there’s always an email/call or text to reply to!); secondly, the feeling of rejection when wanting to partner with salons and they choose to go with another rep/brand. What’s your advice to anyone considering a sales role? Find a brand you genuinely love, and you’ll never feel like you’re “selling” anything. And be prepared to practically be married to your phone!

FROM SENIOR STYLIST TO SALON OWNER: TOM WHITE, RUBI HAIR

After working as a Senior Stylist at Rubi Hair, what prompted you to become a part owner, Tom? I have always wanted to open my own salon and 2018 was the year I had planned to do it. I had spoken to the Directors at Rubi Hair and they all gave me their blessing to leave and start my own. That’s where the whirlwind started. Kaye Rubi approached me about buying the Windsor Salon with Michelle. I didn’t know what to do. I had all my plans ready for my own place, but after having time to think and a few chats with my partner, Lou, it was a no-brainer to buy in. I saw so much opportunity to grow the brand, and both Michelle and Nikki are very open to change and pushing. What do you enjoy most about being a Salon Owner? The fact that I can make a real difference, not just in our employee’s lives but within the industry as well. I’m very determined to make the industry better. I want to help our industry connect back to the youth that are coming through. Owning a salon gives you a voice on

What have you found to be the most challenging aspect? You know what, it’s all challenging! That’s the honest truth, but that’s why I love it. Every day I’m learning something new. I’ve learnt more in the last 6 months than I have in 9 years of hairdressing. What’s your best advice for others considering partnership? If you are looking at partnering, be sure you understand the other people and that they understand you. You all need to have complementary traits. It is so important to complement each other, but also to challenge each other, that’s the only way ideas grow! It’s a lot like getting married; Michelle and Nikki are my work wives and as in marriage, there are great times and there are challenging times, but if the common goal is the same, then partnerships are phenomenal!! All three of us understand our strengths and weaknesses and we don’t carry any ego when making decisions. I think that is the most important part of partnerships in business or life.

BOUTIQUE HOME STUDIO: RENEE MCNEIL

Renee, what led to you choosing to establish your high-quality salon at home? Creating my home-based salon came about after I realized my work-life balance was unhealthy. After recovering from stress-based illness, I found the thought of working closer to my family very attractive so my husband and I created a space at the front of our house which

is separate, yet connected to the family space so my kids and hubby are able to pop in and give me a quick kiss and cuddle whenever they come and go or before bed on my late nights. My boutique salon is a beautiful tranquil space that is welcoming yet highly professional environment. Working in a happy space has helped all my creativity and passion to return; I’m now fully-booked and specialize mainly in complete hair transformations. Hair heaven! What do you love most about your working arrangement? I’ve created MORE TIME! No travel means more time for my family in the mornings and no rushing out the salon door to get kids from kindy, which means more focused time for my clients. I feel so blessed to have my two favourite things in life; family and career, in sync and not separate. I love my new life balance. Also, my one-on-one time with clients has allowed us to have a deeper, more trusting relationship through more private conversation which I value and enjoy.

What have you found to be the most challenging aspects of working from a home studio? At the start, the most challenging part of the business was getting my name out there so people could find me. I live in a quiet cul de sac in a small beach town, so there’s no foot traffic to rely on. I overcame this through local area marketing, networking, very strong word-ofmouth referrals and eventually, social media. Feeling isolated because I work on my own at first was a challenge, but when I joined the Nak Haircare family, they very quickly became my exclusive supplier and invited me along to all of the courses held here in NZ as well as in Australia and soon I felt like I wasn’t alone anymore. I love these programs so much that I regularly fly to Australia to attend education. What’s your Advice to others who are considering a home-based salon? Choose to create a friendly professional environment for you and your clients. Source a supportive professional haircare supplier that fits with your values and clientele. Show up looking fashionable and well-organised so you’ll feel and look more confident and above all else, keep upskilling through training courses, attending fashion shows and go to whatever it is that motivates and inspires you. That way your passion will shine, your standards will be high, and your clients will love their experience with you. Hair Biz Year 12 Issue 5

MORE THAN JUST A PARTNERSHIP

Oscar Oscar Salons have been revolutionising the Australian hairdressing industry since 1989, located in prestigious locations throughout Melbourne, Brisbane and the Gold Coast. Oscar Oscar Salons continue to expand throughout Australia with new partnership opportunities on the horizon for those that have the desire to join the team and to become dynamic business owners within a successful brand culture. Current and successful members of the Oscar Oscar Team are NATHAN ARMAGNACQ and JACKY CHAN having been Salon Partners at the Victorian Chadstone salon since 2010. Sought after & highly skilled partner Nathan Armagnacq brings years of experience to the Oscar Oscar Brand, as one of the group, if not the countries, most talented colourists. And renowned for his ability to create technical up-styles, Salon Partner Jacky Chan, has taken Australia by storm, perfecting both high street glamour and style-cuts with a rock star edge. Hair Biz caught up with these 2 talented individuals to talk about how they bring together business and creative acumen into this solid salon partnership. With an immense amount of runway and editorial experience, Jacky has well and truly established himself within the industry, working with the likes of Redken’s Styling Team and Young Tribe, MAC Cosmetics and Shu Uemura. He also boasts a number of accolades, including Finalist in Shu Uemura’s Gallery of Style and his recent AHFA 2018 Victorian Hairdresser of the Year Award. Jacky Chan is one to watch as he continues to produce technical, fashion forward and cutting-edge styles.

WHAT MADE YOU COME INTO THE OSCAR OSCAR FAMILY? NATHAN:

From the early stages of our careers, we were both inspired by Oscar’s technical abilities, passion and vision. As the twice-awarded Australian Hairdresser of the Year, and face of the brand, Oscar had built an aspirational company that we had to be a part of. From the salon spaces, to the luxury service offerings, we knew we wanted in.

HOW DO YOU MAINTAIN A BALANCE OF WORKING WITHIN A GROUP AND KEEPING YOUR OWN IDENTITY FROM BOTH A BUSINESS AND CREATIVE POINT OF VIEW? NATHAN:

Although we are part of the Oscar Oscar group, we are all independent 36

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Jacky Chan And Nathan Armagnacq businesses with unique demographics that require different skills from the partners and their teams. Even within the Chadstone salon, we both have very different aesthetics that attract different guests. From a creative point of view, Jacky likes to watch Youtube and Instagram Videos for inspiration. He’ll then practice looks on a head block until he perfects them and will then introduce them into the business to use. I mainly use Instagram as a source of inspiration for my work, which is constantly evolving.

WHERE DO YOU FIND CREATIVE INSPIRATION? JACKY:

I often refer to social media for inspiration (that’s where everything is these days!) and spend a bit of time looking at fashion photography and editorial pieces. I’m also a huge fan of pop culture, which is great for sparking creativity. It’s also interesting for me to watch the way in which guests’ hair grows out and how it moves organically with the movement of their bodies. Nathan and I are also constantly inspired by our younger team members who have their fingers on the pulse of what’s happening tomorrow, before we even know it’s going on!

DO YOU BOTH HAVE SEPARATE ROLES AND IF SO WHAT ARE YOU BOTH RESPONSIBLE FOR? JACKY:

Yes, we do - Nathan looks after our Senior Stylists and works with them to achieve their personal and professional goals,

coaching and mentoring them along the way. I’m responsible for our younger team members and their training and development as well as the salons creative direction.

HOW IMPORTANT IS CUSTOMER CARE TO YOU AND WHAT DO YOU DO TO CREATE AN UNFORGETTABLE EXPERIENCE? NATHAN: Customer care is of the utmost importance. We learnt very early on that it doesn’t matter how good you are, it’s all about how you make someone feel! Guests come to us as professionals to make them look and feel their best, so it’s important that we take the reins during their appointment and show them, how and what will give them that. Think about a doctor’s appointment, where you were given no explanation or advice on how to get better or fix something that required attention… would you really go back?

We look after our guests for long periods of time, so we really get to experience life with them. We see births, marriages and birthdays, divorces, property sales and businesses, so we develop very intimate and emotional relationships with each other, which we truly value. We feel a sense of pride every time one of our guests celebrates a milestone and we offer a supportive ear in times of need. We believe this is what makes what we do unforgettable, for our guests and for ourselves.

NATHAN ARMAGNACQ WHAT DO YOU DO OUTSIDE OF THE SALON TO PROMOTE THE BRAND? NATHAN:

Every year, we’re heavily involved with judging RTO hairdressing competitions in the city, leading us to meet upcoming talent and introduce them to our brand. We also attend a number of training courses throughout the year, which are important to us to foster industry connections and keep up to date with what’s current. Personally, I like to participate in Open Mic Nights, which, in an unconventional way, tend to bring awareness to the brand (laughs).

JACKY: We like to attend industry events

and enter competitions wherever possible. Competitions are an amazing way to create brand awareness and develop our personal profiles, especially if we’re successful in winning an award. I also always try to make the most out of any opportunity that I’m presented with and am constantly searching for new ways to form industry contacts, which may be as simple as having coffee with other business owners.

NATHAN:

When you create real relationships with people, you can have conversations, which may be challenging, but will ultimately help them to grow. With this, it’s very important to allow your team to be heard, and to acknowledge their feelings. When people feel heard and appreciated, a culture of performance exists, which in turn, breeds creativity. I also perceive the ability to give feedback and share knowledge, as a gift, which can be paid forward to the next generation of our industry.

IF YOU WEREN’T A HAIRDRESSER WHAT WOULD YOU BE? NATHAN: A Cosmetic Injector (Everyone looks better with lips!)

JACKY: A Fashion Designer IF YOU COULD CHANGE ONE THING ABOUT THE INDUSTRY WHAT WOULD IT BE? JACKY:

HOW IMPORTANT IS CHARITABLE WORK TO YOU AND WHAT DO YOU DO?

A more standardised skill level for our industry that’s not based on a government standard but an industry standard, so that we’re able to charge what our skillsets are worth.

JACKY:

Extremely important! We’re so grateful for the opportunity to support our local schools, sporting clubs and nonfor profits with gift vouchers and products for their fundraising initiatives. One special program that we’re particularly proud to have worked with is the ‘HaiR-3R’s’ Program, run by the Eastern Domestic Violence Service. We were able to host a workshop in salon, training salon professionals on how to respond to clients experiencing gender inequality or family violence and learn how to refer them to help.

NATHAN:

continue to expand my business, develop my own creative career path (whatever that may be) and leave a legacy for our industry.

This year I will also be meeting with Hair Aid in the hopes of attending one of their overseas programs, to help teach basic hair cutting skills to the impoverished, so they are able use their skills to earn a living wage. I’d also like to establish a scholarship for a member of our group to attend one of these missions yearly. Giving back is so important, as we can sometimes forget, in our beautiful salon environments, how many people we can help with just a little bit of our time.

WHAT DO YOU DO TO MAINTAIN A GOOD TEAM CULTURE? JACKY:

Consistency is key - regularly encouraging and praising good work and knowing when to have difficult conversations.

The number of people who give freely of their time and skills. If more people did this, we would see a difference in the number of apprentices completing their qualifications who want to continue in our industry. This would eventually lead to an increase in the number of qualified, competent and confident hairdressers available to work in salon.

WHAT DOES THE FUTURE HOLD FOR YOU LOOKING AHEAD 10 YEARS? JACKY: Over the next 10 years I hope to

NATHAN:

I’d love to bring home a Colourist of the Year trophy and become an influencer, focused on training and developing people within our industry. Through our team members, I hope to leave a legacy and a culture, where stylists continue to pay it forward. If you feel you have the right attitude, enthusiasm and commitment to embrace the Oscar Oscar brand culture and have a desire to become successful business and creative entrepreneurs and salon partners, please contact leecohen@oscaroscar.com.au www.oscaroscar.com.au

Beginning his career in 1999, Nathan attained his apprenticeship with the S&S Group, where comprehensive technical training armed him with a skill set ready to take on the country. In 2003, having completed his apprenticeship, Nathan secured an opportunity in Brisbane, working across multiple salon locations. After four years spent perfecting his craft, Nathan first joined the Oscar Oscar Family in 2007, where he was invited to join the Goldwell Team, touring the country as a Junior Artist. From here, Nathan worked to master his bespoke colour dexterities and utilise his managerial skills, as a Technical Trainer and Salon Manager in Melbourne. His hard work saw the fulfilment of a life-long career goal when Nathan was presented with the opportunity to partner Oscar Oscar Chadstone in 2010. As his salon flourished, so too did his career, leading him to the 2015 Redken Symposium in Las Vegas, and an invitation to join the Redken Artistic Team. After a twoyear partnership with Redken, Nathan cemented himself as an industry leader, competing in the 2018 Wella Trend Vision competition, securing a spot as a semi-finalist. With an immense amount of experience, Nathan’s colour corrections & bespoke blondes are highly sought after, as he continues to lead the country, and his team, in providing a truly superior and luxurious salon experience.

JACKY CHAN

Jacky began his career in Brisbane, before joining the Oscar Oscar Family in 2003. Under the tutelage of Oscar Cullinan, Jacky completed his apprenticeship, soon becoming a Cut & Styling Trainer amongst the group, imparting his passion for hair onto younger stylists within the business. In 2008 Jacky’s passion and hard work came to fruition when he was promoted to an Artistic Director and invited by the Courier Mail to feature as a Session Stylist in a 3-page spread. After his first taste of editorial styling, Jacky was inspired to pursue his own creative direction. One year later, Jacky reached a pivotal moment in his career, as he was asked to step into the role of Second in Charge at Oscar Oscar Indooroopilly. Another year later, Jacky made the bold decision to move to Victoria to help expand the Oscar Oscar brand, which quickly saw his promotion to Salon Partner at Oscar Oscar Chadstone. As a now accomplished stylist and creative in Melbourne’s ‘Fashion Capital’, Jacky’s work is in high demand amongst A-listers and Influencers, having styled some of Australia’s most glamourous women, like Scherri-Lee Biggs, Natalie Bassingthwaite and Zoe Foster Blake. Hair Biz Year 12 Issue 5

A COLOURFUL CAREER B y Kym Krey

Magnetised by the glamorous and endlessly creative hairdressing industry, Colourist and Salon Owner, Kristie Kesic has channelled her energy and passion into her craft from the moment of her graduation from the Wynne-Hoelscher Academy in 2005. Kristie Kesic

Working her way up from apprentice to Colourist and now Owner and Creative Director of Stelios Papas Toowong, Kristie works hard to not only push her own creative boundaries, but also share her knowledge and skill with her team, just as her mentors once did for her. It’s not that common to find a Colourist at the head of a salon business, so we were intrigued to know more about Kristie’s career progression to date, knowing that many other young Colourists may also aspire to business ownership. Hair Biz Editor, Kym Krey spoke with Kristie recently to hear her story.

KRISTIE, TELL US HOW YOUR CAREER IN HAIRDRESSING BEGAN.

I was never one of these people who always wanted to be a hairdresser. I started working in my Auntie’s friend’s salon as a tea and tidy on Saturdays while I was in Grade 12 and then an opportunity for a hairdressing scholarship came up at the Wynne – Hoelscher Hairdressing Academy so I applied. I got it, so I thought to myself … “Why not? If I don’t like it, it’s only a year!” But I loved it and I’ve never looked back since

YOU’VE CHOSEN TO BE A COLOURIST. WAS THIS ALWAYS YOUR PLAN?

No, definitely not. After college I worked in salons and did both cutting and colour and probably did more haircut clients. A friend of mine who I’d worked with was working at Stelios Papas and told me they were looking for colourists and that I should apply. I was so hesitant because I loved cutting and I hate change, but it was a great opportunity and I had already worked with some of the staff there, so I went for it. I got the job on the day of my trial and have been a specialist colourist for 10 years now and have never done a paying client haircut since.

HOW HAS THIS GIVEN YOU A UNIQUE PERSPECTIVE ON CLIENT SERVICE OR THE HAIR INDUSTRY IN GENERAL?

A stylist said to me one day when I was trying to figure out how to accommodate all my clients, “Anyone can apply a colour. Just get someone else to do it!’ And I instantly replied, ‘That’s like me saying to you that anyone can cut a straight line!’ It got me thinking though, that if this is how some hairdressers approached colour work, what are consumers going to think when they see salons a lot cheaper than me and box dye on the supermarket shelves?

“BACK YOURSELF AND MOST IMPORTANTLY SURROUND YOURSELF WITH A TEAM AND A NETWORK OF PEOPLE YOU CAN TRUST.” I realised that I actually needed to validate my skill and worth and I did this by personalising all my colour services. I needed to make sure no one was doing the things the way I did or to the level I was executing them at. The formulas and techniques I use are personalised to the individual so not anyone can do that colour. People need to see the technical skill that is involved in colour work on a daily basis, not just in photoshoots. In fact, the thing I love within the industry moving forward, is that you can see colour and techniques are more freehand and personalised to the client. Being able to do great hair isn’t good enough anymore, it’s the personal touches, and it’s changing up techniques and applications on each colour client that gets others excited because they want to know what that person is having done as it’s different to theirs and they want that next time. I think this perspective alone is unique to a colourist.

AS A COLOURIST, BEING A SALON OWNER IS NOT COMMON. TELL US ABOUT YOUR JOURNEY TO BUSINESS OWNERSHIP AND YOUR EXPERIENCE OF RUNNING A SALON AS A COLOURIST.

I’ve owned the business now for 2 years but before I bought Stelios Papas Toowong I had worked in the business for 8 years. In that time, I had worked my way up from Colourist to Head Colourist to Manager and then 4 years ago, the idea of me buying the business was thrown out there. I had worked so hard in the business and had been working with an amazing business coach in Faye Murray, so, already knowing so much about this particular business, I felt that buying it was just the next natural progression. It was a lot of talking for about a year and then during the progress I fell pregnant. In the end, I had a baby, came back to work 8 weeks later and then 6 months later the business was officially mine. It was a crazy process and a massive learning curve and I was probably a bit naive because if I knew the things then that I know now, I would have done things very differently! Colour was always seen and considered within the brand as second to the cutting department. This was just because of the reputation built and accolades won around the cutting side of things. Coming on board as owner, I’ve changed this. People no longer come to the salon for their cut and just get their colour done while they are here, they come here just as much for the colour. This

has changed the dynamics of the brand and is a big focus of mine moving forward.

ARE THERE ANY SPECIFIC CHALLENGES THAT YOU FEEL THIS HAS BROUGHT?

Owning a salon in general always has it challenges so I don’t think owing a salon as a colourist is any more challenging. I do have an amazing Manager in Elle Schoemaker, who is one of my specialist stylists who have been trained in the brand’s techniques from scratch and she is also my salon trainer, so the standard of cutting being passed on I don’t even have to think about - she takes care of all that.

AND THE BENEFITS OF BEING A COLOURIST AS BUSINESS OWNER?

Firstly, I always have my colour orders in on time and have plenty of colour! I personally have a great relationship with my product company and am able to be involved with new season trends and prerelease of products. But I think the biggest benefit comes with stock control. One of the biggest expenses in the salon is colour. I’m controlling this expense first-hand and using it, so as a result, my stock-to-sales percentage sits at less than 8%

WHAT ARE YOUR BUSINESS GOALS FOR THE NEXT 1-2 YEARS?

Reinvention and Education. This business was established and respected for 40 years before I bought it, so the benchmark was already set very high. My goal is to continue to grow and reinvent the brand to align with my core values and new generation way of thinking. My team is a modern team with an amazing skill set and we want to be able to share that more with the industry and will do this through developing and sharing our own education.

IS THERE ANY SPECIFIC ADVICE YOU WOULD GIVE OTHER COLOURISTS WHO ASPIRE TO OWN THEIR OWN SALON ONE DAY?

Anyone will tell you it’s hard work, but if it wasn’t, everyone would be doing it. Back yourself and most importantly surround yourself with a team and a network of people you can trust. Talk to them openly and listen to them. Take on board all the advice you can and never think you can do it alone, because the honest truth is, you can’t.

“BEING ABLE TO DO GREAT HAIR ISN’T GOOD ENOUGH ANYMORE, IT’S THE PERSONAL TOUCHES” Hair Biz Year 12 Issue 5

LUKE REYNOLDS

Hair Expo Salon Business of the Year 2017, Luke Reynolds Hairdressing is a luxury client experience destination in the near-city Brisbane suburb of New Farm. The epitome of stylishness and elegance, (think Tom Ford meets Mr & Mrs Smith boutique hotels), the space features a stunning black façade with chrome and monochromatic details, perfectly paired with luxurious retail displays from some of the industry’s leading luxury brands. Clients are served with refreshments comparable to those found in fine dining establishments, allowing guests to select their preferred wine, beer or sparking along with other non-alcoholic refreshments from a full beverage menu. Quality food can also be ordered from nearby eateries and restaurants and delivered during their service. Why would they ever want to leave?

Luke Reynolds

Everything about this salon screams luxury, precision and quality with their incredible attention to detail evident in ever5y facet of the business. To learn more about their impressive operation, Hair Biz Editor, Kym Krey spoke with the leading man himself, Luke Reynolds.

LUKE, BEING A HIGH-END LUXURY BRAND, YOUR SELECTION, INDUCTION AND DEVELOPMENT OF TEAM MEMBERS WOULD BE VITAL TO ENSURE YOUR STANDARDS ARE CONSISTENTLY MAINTAINED. WHAT ARE YOUR PHILOSOPHIES AND PROCESSES AROUND TEAM RECRUITMENT DEVELOPMENT?

We use a combination of detailed interview processes, trade testing and induction as well as in-depth and extensive training. Our team of nine are more like family and although we could do with a few more pairs of hands, we’re careful who we bring into the team. Staying true to the boutique tone of the brand and ensuring we diligently monitor the quality means that we don’t just employ new team members

“IT’S ALWAYS NICE TO BE REWARDED AND RECOGNIZED FOR ALL YOUR HARD WORK AND DEDICATION TO YOUR BUSINESS” because we need staff, we look to find the perfect fit of skill, temperament and attitude, ensuring the existing team and clients are never compromised.

YOU HAVE A ‘PROCEDURAL PROTOCOL’ THAT YOU IMPLEMENT WHEN A NEW TEAM MEMBER JOINS THE TEAM. TELL US MORE ABOUT THIS.

The induction process involves clearly understanding the company Policies and Procedures manual, employment contracts and expectations followed by intensive training in all areas of our business and client service experience. Understanding that clients choose this salon specifically because the level of the service experience surpasses what is received elsewhere, every single detail of the client experience is mapped out, from the second the client enters to the time they leave. We have a framework and a process that not only delivers a consistent experience each time, but one of value and comfort.

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YOU’VE ALSO DEVELOPED A VERY SPECIFIC AND BESPOKE ‘SALON VOICE’ AND VOCABULARY. CAN YOU EXPAND A LITTLE MORE ON WHAT THAT INVOLVES?

Customer service is always at our forefront – and the language we use must suit the clientele and level of professionalism within the salon. This is something that is also taken into consideration during the interview and induction process.

YOU HAVE MASTERED YOUR IN-DEPTH APPROACH TO CONSULTATION, AND WHAT YOU TERM ‘HAIR PLANNING’ AND ANALYSIS. TELL US MORE ABOUT THIS.

Every client, new or old, gets a consultation during every visit regardless of the service or length of term. We also have a “say no” policy if we don’t think a service is the right fit for the client or if going through with the service will put the health of the hair at risk.

YOU PRIORITISE TIME FOR A COMPREHENSIVE WEEKLY STAFF TRAINING PROGRAM. HOW DOES THIS BENEFIT YOUR BUSINESS?

Our team trains weekly and all together, regardless of skill or employment level. This enables us to stay strong as a team and continually learn and grow from each other.

YOUR BASIN EXPERIENCE IS QUITE LEGENDARY. WHAT IS IT ABOUT WHAT YOUR PROCESS INVOLVES

THAT TURNS CLIENTS INTO RAVING FANS?

Extremely comfortable basins, luxurious products and a highly skilled young staff with a strong emphasis on massage and relaxation techniques. Our basin experience is what our clients look forward to the most. Our team take extra time to ensure this is a completely luxurious experience that is total relaxation. Our massages are complete with hot towel treatment/ritual applications and hand massage. This above and beyond point of difference is so popular with our clients and is a huge community talking point.

YOU HAVE A HIGHLY SKILLED SALON MANAGER, LEANNE, WHO NOT ONLY ENSURES THAT SERVICE IS DELIVERED AT PREMIUM LEVELS, BUT ALSO KEEPS YOUR LARGE TEAM MOTIVATED AND ON TRACK IN ALL BUSINESS KPI AREAS. HOW HAS THIS CHANGED YOUR BUSINESS OR YOUR PERSONAL WORKLOAD?

It’s like having a second pair of hands! Haha! It enables me to focus on other parts of the business and together, with double the amount of focus and attention, we can achieve rapid growth whilst maintaining outstanding quality.

YOU’RE A VERY SAVVY MARKETER, CONTINUALLY ANALYZING YOUR SALON SOFTWARE DATA TO VERY

SPECIFICALLY IDENTIFY AND TARGET CLIENTS IN PRECISE MARKET NICHES. CAN YOU SHARE YOUR PROCESS?

Our marketing policy activity sets us apart from competition because of our ability to continuously observe and strategize according to the marketing habits and behaviours of our target audience in our geographic area. We study various behaviours and segment those audiences into various marketing sectors: frequent visitors, occasional visitors, age groups, high and low retail purchase clients and blondes. We are always on top of creating multiple marketing streams that are all working towards the same goal: securing the salon the greatest return. Leanne and I also meet weekly to discuss data figures and reports from Shortcuts, keeping a close eye on everything and maximizing opportunities for growth or improvement. We also work with a couple of great marketing companies like Six Underground Media to keep current across socials and through direct email to our existing clients. We have a very important process of keeping in personal contact with clients through email monitoring, client satisfaction and staff performance.

WHAT DID WINNING HAIR EXPO AUSTRALIAN SALON BUSINESS OF THE YEAR MEAN TO YOU BOTH PERSONALLY AND FOR YOUR BRAND?

Winning the Hair Expo Australian Salon Business of the Year meant the world to me! It was such an honour to be up against so many successful and strong businesses across the country, whom I know work so hard and run great businesses. I was honestly shocked to win and did not expect to at all! It’s always nice to be rewarded and recognized for all your hard work and dedication to your business, even more so because of the rough year we had had previously.

HOW HAVE CLIENTS REACTED TO YOUR WINNING THIS AWARD?

Our wins are received proudly by our clients, who are always strong advocates for our brand.

AND FINALLY, WHAT’S ON THE HORIZON FOR THE YEARS AHEAD AT LUKE REYNOLDS HAIRDRESSING?

Looking ahead, we’re focusing on growth, strengthening relationships with clients, team members and professional relationships. We will continue to build the business’s social presence. For a bit of news – we just launched our new website and shot some fun ads leading up to comp season! Stay tuned! Hair Biz Year 12 Issue 5

ADAM CIACCIA

CREATING SHAPES FOR THE FUTURE

Adam Ciaccia is the Owner and Creative Director of Axis Hairdressing salon in Canberra and a Matrix Australia Artist. He dedicates everyday to being a better person whilst living for his family, his craft and haircutting. With a youtube channel ranking in the top 50 of the world, he is already well-respected as an educator and creative visionary.

Adam has recentrly joined the team of high profile stylists as part of the growing GlamPalm family having been first introduced to the brand 2 years ago while working with Kobi Bokshish at Hair Expo. Prepping back stage, Adam started using Kobi’s GlamPalm kit, who had managed to convince him to do a show earlier that day. We caught up with Adam to chat about his youtube channel, partnerships and what’s ahead for this exciting stylist.

TELL US A LITTLE ABOUT YOUR YOUTUBE CHANNEL.

I started my YouTube channel back in 2011, my vision was to create educational haircutting content to hairdressers who weren’t getting regular education or unable to attend traditional educational seminars. I created my first video on an iPhone 3, today I have a channel with over 270 videos, it’s the largest channel in the Southern Hemisphere for Hairdressing and ranks in the Top 50 in the world for hair content on YouTube. I now employ professional videographers to film and create my content in Full HD; I’ve now upgraded my equipment and have just released my first series of 4K HD videos. I never imagined it would have such an impact on Hairdressers all around the world, nor did I expect it to be such a powerful marketing tool for the Axis Hairdressing and the Adam Ciaccia brands. It’s allowed me to build a brand in North America, with clients in Los Angeles and New York. International tourists even visit Canberra to have me cut their hair, it’s been an amazing journey which has only just begun. My channel will always be a ‘FREE’ source of education for hairdressers. We can’t always do things for money, sometimes we have to do them for the soul; YouTube feeds my soul, I’m motivated by the comments and gratitude from 42

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those who tune in. My focus is moving away from Instagram so I can focus more on YouTube, it’s time to raise the bar a little more, exciting times ahead

WHAT HAS BEEN A HIGHLIGHT FOR YOU SO FAR IN 2018?

After a pretty tough 2017 personally and professionally, 2018 has been a defining year for my career. In February my wife Michelle and I were asked to create a Global colour trend for Matrix called ‘Blushing Blondes’ using the soon to be releases ‘So Color Cult’ range. We are the first Australian Matrix Artists to be given such an opportunity and it was launched throughout the entire Matrix network to some 150 counties around the world. In April I was awarded the title of NSW/ACT Hairdresser of the Year 2018 at the Australian Hair Fashion Awards, and a week later named as a Finalist at the HairExpo Awards for NSW/ACT Hairdresser of the Year 2018. In May I was asked by Koen to join the GlamPalm Creative Team along ide Kobi, Stevie, Brad and Geoffrey… so this year’s been amazing!

YOU HAVE RECENTLY PARTNERED WITH GLAMPALM. WHAT DO YOU LOVE ABOUT THE BRAND?

It’s functionality and the technology employed by the ‘Clinic’ styler. They have all bases covered with tools to create shape, and as a salon owner they sell and are profitable.

WHAT DO YOU TAKE INTO CONSIDERATION WHEN YOU PARTNER WITH NEW BRAND?

The people behind it, Koen is a gentleman and intelligent entrepreneur who understands what

hairdressers need to style hair and that salon owners want service and quality products that have fair margins.

HOW HAVE YOU FOUND THE IRONS WORK FOR YOU IN SALON, PLATFORM AND AS A RETAIL PRODUCT?

They do what they say they will do. They have met my expectations as a stylist and salon owner., Their retail pricing is very competitive and the ‘Clinic’ iron sells itself.

WHAT’S ON THE AGENDA FOR YOU IN THE NEXT 12 MONTHS?

YouTube has generated a lot of interest from the USA for my haircutting and education, now that I have a VISA to work in the USA I’ll be working 4-5 weeks a year in New York and LA, doing client cutting and education. Nationally I’m working on some amazing video content for Adam Ciaccia and Axis Hairdressing brands as well as GlamPalm which is really exciting. And last but not least growing my young talented Team at Axis Hairdressing and helping them achieve their goals, because after family the salon always comes first. www.youtube.com/adamciaccia www.glampalm.com.au

For more information or visit www.glampalm.com.au or contact your account manager on 1300 652 797

APPRENTICE SPOTLIGHT

BROCK FLEMMING

PURE HAIR TOOWOOMBA We love to celebrate and support our industry’s rising young superstars and this edition, we get to meet Brock Flemming, a very special young man working with the team at Pure Hair, Toowoomba. Brock is the most genuine and gentle soul who has won the hearts of his clients and the respect and trust of his team mates. So diligent and determined to become outstanding in all aspects of hairdressing, his work has already been noticed by his college teachers and he’s become quite the expert at foiling! It’s just so refreshing to see the industry we all love through such fresh and enthusiastic eyes, so Hair Biz Editor, Kym Krey spoke with Brock recently to hear how his career began.

“I ALWAYS LOVED THE ROCKABILLY AND THE OLD-WORLD HAIR STYLES AND HOW BEAUTIFUL THEY LOOKED”

BROCK, TELL US WHAT LED YOU TO CHOOSING A CAREER IN HAIRDRESSING.

Leading into my hair career, I always loved the rockabilly and the old-world hair styles and how beautiful they looked. On top of that, I have always loved the beauty industry, and starting a make-up program 4 years ago and then drag 2 years later, really opened my eyes to what these industries offered and showed me that the hair and beauty industry is really where I should go.

TELL US MORE ABOUT YOUR LIFE BEFORE HAIRDRESSING

Well, before starting hairdressing I was working for my uncle landscaping and then most afternoons and every weekend, I would go to my best friend’s house and we would practice our makeup and rehearse for the drag show that we were in. In addition to that, I was doing a Diploma of Business course at university.

WAS THERE ANY OTHER CAREER YOU CONSIDERED?

Before beginning my make-up course, I really wanted to study medicine or business, hence the business diploma.

WHAT IS IT ABOUT THE HAIR INDUSTRY THAT YOU LOVE SO MUCH?

Making people happy and feeling better about themselves has always been big for me and doing their hair, making it exactly how they want it is something that just brings me joy when I see their face light up. I get to see that every day with the people I work with. 44

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WHAT DO YOU FEEL HAS BEEN THE HARDEST THING FOR YOU TO OVERCOME SO FAR?

The hardest thing has been self-doubt and confidence for sure. I am so harsh on myself all the time and second-guessing myself about what I am doing, but I am slowly overcoming that now that I am working more on clients and even starting to get personal clients in. It has proved to me that people enjoy what I am doing, respect me as a person and are willing to help me grow.

WHAT’S YOUR PROUDEST ACHIEVEMENT?

My proudest achievement so far was at TAFE when I was getting a half up/half down upstyle marked off and another teacher saw it and wanted me to show it to her class. She also asked me to enter a competition for the open upstyles category for apprentices.

AND WHAT’S YOUR BEST SKILL SO FAR?

My best skill would be my foiling. I just love doing it and have spent so much time practicing it. I really hope that I can just go and study it and do more courses to see all the different techniques and ways to do them and the variations in how they turn out.

WHERE DO YOU SEE YOU CAREER TAKING YOU IN THE YEARS AHEAD?

I am hoping that after I finish my apprenticeship I will stay with Taryn at Pure Hair for a few more years, and then sadly leave and go off to London and New York to work in the hairdressing industry there. Maybe around 10 years after I complete my apprenticeship, I would love to have saved enough money to open my own salon. That would be my biggest dream.

AND HERE’S ONE FOR YOUR EMPLOYER, TARYN: WHAT MAKES BROCK SO AMAZING AND WHY DO THE TEAM LOVE WORKING WITH HIM?

When Brock talks, you can just tell how much he cares about people. He has a huge heart and would do anything for anyone and the clients love him because he is a real people pleaser. Wherever his career takes him, I can’t wait to call him not just an employee, but a long-term friend.

B E A U T Y

BRISBANE SCHOOL OF BARBERING

WHEN LIFE CHANGES ON A DIME By Kym Krey

One minute you’re busily looking after your clients, juggling all the usual salon issues and the next minute your phone rings and life changes on a dime.

B’Me’s Marie Nieuwoudt took just such a call, which led to a meeting, which led to an agreement to partner with an innovative premium aged care giant planning to open 20 upmarket sites around Australia, all requiring luxury salon businesses. Marie said ‘Yes’, took a long breath…. and then got to work! Excited to learn more about this salon brand and the dynamo behind it, Hair Biz Editor, Kym Krey spoke with Marie recently.

MARIE, TELL US A LITTLE ABOUT YOUR CAREER PRIOR TO YOUR B’ME SALONS?

“BE HONEST, BE AN EDUCATOR, BE PRESENT, BE CONSISTENT.”

MARIE NIEUWOUDT

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advertisement, but with a Facebook and ‘Guerrilla Marketing’ campaign (#old school). The success of the team comes from the constant strive to be the best hairdressers, and deliver world-class cutting and colouring. Our company ethos is ‘family first’, be a communitydriven salon and to do what we can where we can, working with a number of charities in our local community.

YOU’VE RECENTLY OPENED THE FIRST B’ME SALON WITHIN THE AVEO LUXURY RETIREMENT COMPLEX IN NEWSTEAD. HOW DID THAT OPPORTUNITY ARISE?

One busy Thursday at work, I received a telephone call from one of the directors of Hair Beauty Inc., asking me if I would be available for a meeting the following morning. And I said yes. I say yes to a lot of things. When opportunity knocks, its important you have the time to listen, answer and open the door.

I’ve been in the hairdressing industry for over 32 years, starting with the corporate giant that was Steiner, who carried the Royal Crest. I’ve been a salon owner since the age of 25, leading large teams to success with many industry awards in the UK. I’ve worked with many global icons over the years, hosted the Hairdresser’s Journal international stage at Salon International for the last 15 years. I moved to Australia 6 years ago, and after taking 18 months to settle in and discover Australia’s beauty, I missed the Industry too much so B’Me was born. In 2 short years we’ve been on the most amazing rollercoaster and grown to a team of 9, embracing all that the Australian Hair Industry has to offer.

MN. My years with Steiner, which then became Regis, gave me Area Manager experience, then I had my own Saks franchise, and was part of the Saks ‘Growth and Expansion Team’. We took the Saks brand nationally into the David Lloyd Health and Spa Clubs and this skillset transitioned perfectly to the Aveo concept of a New Era of Aged Care in Australia.

WOULD YOU EXPAND ON YOUR JOURNEY BUILDING THE B’ME SALONS SO FAR?

WHAT IS SO UNIQUE ABOUT THE AVEO SENIOR LIVING CONCEPT?

Yes Absolutely. From opening the doors in April 2016, it has been a journey of organic growth with no formal job

WHY DO YOU FEEL THE PARTNERSHIP BETWEEN YOURSELF AND AVEO IS SUCH A GOOD FIT?

Aveo is Australia’s first premium, inner city 19-storey retirement community. Aveo Newstead has been designed for

those people who are looking to transition into a retirement community but don’t want to compromise the premium lifestyle they’ve enjoyed over the years. Experience is a wonderful thing. It tells us what we are doing wrong and lets us know what we are doing right. In many respects, we are the sum of our learnings. So, by the time we are ready to retire, we are at a place where we know what we want and are sure about what we stand for. Over 25 years Aveo have gathered their shared knowledge, listening and learning from their residents, and a high standard of hairdressing services was high on the list of priorities, because looking and feeling good about your hair is ageless.

ARE THERE ARE SPECIAL CONSIDERATIONS YOU NEEDED TO KEEP IN MIND WHEN DESIGNING YOUR FITOUT OR SERVICE OFFERING FOR THIS CONCEPT?

We work closely with the Aveo designers, ensuring we have an ergonomically-designed space for today’s hairdresser and our clientele’s needs. There are two salons on different levels to provide hairdressing services to residents. One salon is specially designed for residents who are in assisted care, with special access for wheelchairs. Every aspect of the design is for the comfort of both hairdresser, and resident.

WHAT DO YOU LOVE THE MOST ABOUT WORKING WITHIN THE AVEO MODEL?

I love working within the Aveo group, as the designers and management team are open to listening and working with subject manager specialists of the lifestyle area, which incorporates spa, restaurants, entertainment, and hair salon.

IS THERE A POSSIBILITY OF MORE AVEO B’ME SALONS IN THE FUTURE?

Yes, there is. Aveo are developing a further 19 sites across Australia in the next 28 months. I will definitely be a part of the Development Strategy Team for the hairdressing aspect of the Aveo group.

HOW WILL YOU MANAGE THE POTENTIALLY VERY RAPID GROWTH?

I’m very fortunate to have an amazing team of 9 incredible individuals who all have different skillsets. Delegation is key and having strong systems in place is what provides the solid foundation for rapid growth. Education and communication are also key ingredients to the recipe of sound business practice.

WHAT WOULD YOU SAY ARE THE CORE VALUES OR PHILOSOPHIES WHICH DEFINE YOUR B’ME GROUP?

The concept of B’Me, as the name suggests, has always been about celebrating the individual. From every client who walks through the door, to every team member who represents the B’Me Hair Salon, our philosophies are family first, support our local community, invest in education and provide a doorway to all the amazing opportunities and experiences we have here in the Australian hair industry as well as overseas.

WHAT SPECIFIC QUALITIES OR CHARACTERISTICS DO YOU LOOK FOR WHEN SELECTING POTENTIAL STAFF FOR YOUR SALONS?

I look for authentic, genuine human beings who have a love for people, who care for the community, who want to be a part of something bigger than themselves. They must be kind, have a warm personality and be creative. Attitude is everything. I can teach all the skills, but you have to come through the door with the right mindset.

AND WHAT ARE YOUR SECRETS FOR BUILDING A HAPPY AND HIGH PERFORMING TEAM? Be honest, be an educator, be present, be consistent. Sorry to keep banging the same drum, but education is everything. From the first cut to putting the keys in the door to your first business, education is the only way forward in the hairdressing industry worldwide. I believe that we must cover all aspects of hairdressing skills, emotional and personal development, core business skills, digital/guerrilla media and appropriate perspective, whilst maintaining a happy balance to create the life you want to live. Congratulations on your success to Marie and the B’Me team. We look forward to watching your expansion unfold as the B’Me group thrives and grows.

Hair Biz Year 12 Issue 5

A NEW ERA IN EDUCATION

Michael Kelly

Edwards And Co. is Australia’s leading Hair Agency, housing a mix of the country’s most innovative and forward-thinking hair colourists and stylists. Pioneering the movement is Hair Mogul Jaye Edwards, known for his golden blondes and seamless blends, Edwards brings a modern and new-age energy to the industry.

Jaye Edwards He leads his Education Team alongside the well-accomplished colourist Michael Kelly whose wealth of knowledge and creative flare adds something extra to each and every class.

developed key techniques to suit an ever-growing, modern clientele. Fitting his spaces with large communal colour tables, creates a unique and infectious energy throughout his seven locations.

Edwards And Co. Education offers a mix of their signature Colour and Styling Workshops, tailored Private Classes, In-salon Shadowing Programs and Business Mentoring to take your business to limits beyond your dreams.

2019 will be Edwards biggest year of Education yet! Starting off the year with an Open House Look & Learn in his Sydney & Melbourne Locations, followed by Specialist Education Classes throughout Australia and Internationally. Keep an ear out for dates to be released!

Their variety of programs allows professionals of every level to learn, grow and absorb the rush of the Edwards And Co movement. Covering all aspects including; consulting, planning the hair journey, a mix of various colouring techniques to create seamless and future proof colourwork, multiple styling looks as well as business and staffing advice, culture building and all the tips and tricks to grow your Social Media presence.

WHY EDWARDS AND CO?

The past thirteen years, Edwards has 48

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Edwards And Co’s Private Education Packages can be tailored to your staff’s needs, whether that be Education in the comfort of your own salon or their In-salon Shadowing Programs, they will help you find the best approach for your team. For enquiries contact education@edwardsandco.com.au

EDWARDS AND CO.

JOIN THE MOVEMENT PRIVATE EDUCATION WORKSHOPS

Personalised Education Packages in the comfort of your own salon. An up close learning experience where skills, technique, personal growth and inspiration are discovered through a tailored approach to your education. Curated packages Available across Australia & Internationally.

From $1500

IN-SALON SHADOWING

A first hand learning experience where you and your Edwards And Co mentor delve into a typical day in the Edwards And Co salon, a truly rewarding experience where you can take part in the hair journey’s being created and grow your confidence within the ever evolving hair industry. Personalised programs dependent on your needs, available across Australia at all Edwards And Co locations.

From $700.00

“Education and collaboration is the key to the success of the Edwards And Co Brand”

Jaye Edwards

Website www.edwardsandco.com.au Contact education@edwardsandco.com.au Instagram @_edwardsandco Facebook @EdwardsAndCo #JOINTHEMOVEMENT

2018 AHIA APPRENTICE OF THE YEAR

INGRID WOLFF 2018 AHIA Junior Apprentice of the Year, Ingrid Wolff - Sponsored by Excellent Edges

We’re all about encouraging our future hairdressing superstars at Hair Biz so we’re doubly delighted to introduce to you our AHIA Apprentice of The Year, the very talented Ingrid Wolff. An emerging talent at Adelaide’s Blow, It’s a Hair Thing, Ingrid is a shining example of this industry’s exciting potential. Before starting her hairdressing career in 2014, Ingrid admits that she held a rather ‘disillusioned’ idea of what the hairdressing industry was all about. Says Ingrid, “I imagined a low paying job with little progression. I was so wrong! I’ve found so much more than I anticipated. This industry is such a creative collective that truly supports every member to achieve their highest potential”. It’s this supportive networking and creative drive, alongside her incredible team at Blow It’s a Hair Thing, which Ingrid credits with helping her to achieve her career goals and powering her ambition to become the best she can be. Says 4th year apprentice Ingrid, “What I value most 50

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are the endless development, training and career opportunities which have provided the backbone for my personal growth”.

also AHIA for Apprentice of the Year in 2017, as well as winning Hairshots to the World Apprentice Star Search.

“Throughout my apprenticeship, I’ve attended events, seminars, workshops, directed and participated in runway shows, photo shoots, video tutorials, as well as volunteering with local communities for charity events. For me, hairdressing has never felt like a job, it’s a lifestyle. All of these experiences are contributing to the kind of hairdresser I want to become. I believe a haircut is not just about the act of cutting hair; it’s about everything that comes in between. It’s about bringing change into someone’s life and making them feel the best they possibly can. This is what drives me every day to continue to improve”.

“My favourite part about the hair industry is the ability to work alongside so many people who share a common passion. How often do you hear that someone’s work and passion are one and the same? Being able to pursue a career which envelopes everything I could ever dream of in a profession is what I love about this vocation. This industry is laden with endless opportunities promoting constant growth. I could not think of a better industry to be involved in”.

Now in the final stage of her apprenticeship, Ingrid balances her responsibilities of salon organisation and senior support with building her own client base and further developing her skillset. Some of Ingrid’s biggest achievements to date have been being National Finalist for AHFA and

With Ingrid’s commitment and drive, combined with the expert tutelage of Directors Steve La Bella, Hung Tran and Dion La Bella as well as the entire Blow It’s a Hair Thing team, no doubt we’ll be seeing a lot more of this impressive young lady! Congratulations Ingrid Wolff on being awarded the AHIA Australian Apprentice of the Year 2018!

2018 AHIA SALON STYLIST OF THE YEAR

CHERIE FALCO 2018 AHIA Salon Stylist of the Year, Cherie Falco - Sponsored by Matrix

What does it take to be the AHIA Australian Salon Stylist of the Year? According to our 2018 winner, they should be driven and passionate, committed to caring for their clients, dedicated to ongoing learning, helping to grow the industry and be filled with inspirational ideas. Without a doubt, Cherie Falco is the living embodiment of these qualities. It’s no wonder we’re honouring this dynamo once again with this prestigious national award! From a young age, Cherie knew she wanted to work with people and to create beautiful looks to make them happy. She also wanted to stretch her imagination and creative abilities through creating intriguing and complicated designs that expressed her creative vision. Since joining the fabulous Kinky, Curly, Straight team a couple of years ago, Cherie says the support and growth Uros and Mojca have given her and the comradery of the team is second to none and she believes this has played a huge part in her success over recent years. As part of the KCS crew, she has honed all creative facets of hair, developing her hairdressing skills to look after her valued clients. Says Cherie, “I love how the client is always the most important person in our salon, from their wellbeing during their visits, to

offering them the latest trends and techniques, to looking after their home hair needs. We are a luxury salon that caters to an ever more demanding clientele and we can happily boast a very loyal clientele who book months in advance, often a full year in-advance to secure their appointments.” As Head Stylist at Kinky, Curly, Straight, she is Senior Stylist, Mentor, Educator and Brand Ambassador. As Salon Ambassador, she works hard to live out the salon’s values and guide the team to respect each other, work together, think positive and always deliver excellent service. She’s even in charge of their ‘happiness jar’- an initiative where each week, the team write positive comments about fellow team members which are then read out at their morning catch ups to start the day on a positive note and get the team focused on their colleagues’ good qualities. How fabulous! She also acts as Trainer and Mentor to junior staff, helping them develop their skills, plan training and help them with creative initiatives like competitions, shows and photos hoots etc. Outside of the salon environment, Cherie strives to create exciting designs and imagery that will inspire fellow stylists and the next generation of hairdressers across the globe.

She loves to share her work by educating hairdressers at industry events and is steadily working towards becoming an in-demand educator for our industry. When not on stage herself, a favourite thing for her to do is assisting other creative artists at industry events which she has done at Hair Expo, Matrix Playground events, competitions and the salon’s own Avant Garde shows. Her work has been published in US Estetica’s Look of the Day for the second year running as well as the Journal, HairBiz, Teo and Stell magazines. If there’s an industry event in town, you can bet Cherie will be there, increasing her own knowledge through attending programs by Matt Clements, Robert Kovacs, Andrea De Deugd, Paul Ricupito, Papas and Pace, and others, and that’s just in the last year! She also holds not only her Certificate III but also Certificate IV and Diploma of Hairdressing and has formal education certificates with Dario Controneo and Belinda Keeley. With this level of dedication to achieving her fullest potential there no doubt Cherie Falco is a name we’ll be seeing headlining events in the years to come and, as a former Mocha HotShot, we couldn’t be prouder of her. Congratulations Cherie Falco on being Named AHIA Salon Stylist of the Year! Hair Biz Year 12 Issue 5

2018 AHIA SALON MANAGER OF THE YEAR

NICOLA CASSWELL

HORSEMEAT DISCO 2018 AHIA Salon Manager of the Year, Nicola Casswell Sponsored by Wella Professionals

When close friend and prominent salon owner, Mikey Forster mentioned to his friend of 10 years, Nicole Casswell, in 2015 that he wanted to employ a Salon Manager to coordinate the team and run front of house, so his stylists could focus on their productivity and the Disco clientele, Nicola was intrigued. She had no hair industry experience, but coming from a strong administration background, the position sounded exactly like something she would love. But what could she offer? She was driven by a strong work ethic, she was resourcefulness and intuitive with a knack for building great relationships and quick to learn, but would it be enough? She knew she had the efficiency and administration skills the role required and was confident in her customer service, plus maybe having no industry experience could actually be an advantage because she would be free to bring a whole new perspective to the business from a client’s point of view. Well, she took the leap, threw her hat in the ring and the rest, as they say, is history. Fast forward 3 years and Nicola is in charge of everything ‘in front of the chains’ as they say 52

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at the Disco, which is the floor to ceiling metal curtain that separates reception from the salon floor.

• Manage the telephone and reception functions like a ninja!

She starts each morning opening and preparing the salon before giving direction to the team for the day ahead (with a big smile and huge amounts of positive energy!) She handles phone calls and emails like a whiz, manages clients and team to ensure the day runs smoothly and supports Mikey in a PA capacity, organising appraisals and planning monthly meetings and events.

• Ensure the energy of the team and the vibe of the salon remains positive, happy and upbeat.

In just two years she has successfully evolved the salon into a well-organised space, implementing a comprehensive reception policy and works very hard to ensure that the client experience offered at the Disco is consistently personalised and five-star. Says Nicola, “I just love going to work and I couldn’t be happier!” So, what does a typical day at the Disco involve for Nicola? She will: • Consistently bring 100% positive energy to the first point of contact for clients • Provide premium and personalised client focused service at all times.

• Oversee opening and closing of the salon.

• Proactively look for opportunities to improve client service (i.e. be Mikey’s eyes and ears). • Document and update all salon policies and procedures • Liaise with training partner Matters in Gray to ensure effective apprenticeship training for emerging stylists. • Oversee WHS requirements. • Ensure all Receptionist procedures are followed even when she’s not there! It takes a special kind of magic to delight over 150 clients every week and keep such a large, busy team happy and running smoothly and this gal has that in spades. Congratulations Nicola Casswell on such an impressive career transition to be our industry leader as AHIA SALON MANAGER OF THE YEAR!

2018 AHIA BUSINESS DIRECTOR/OWNER OF THE YEAR

DMITRI PAPAS

2018 AHIA Business Director Owner of the Year, Dmitri Papas Sponsored by Goldwell

As Director and Co-owner of Papas and Pace Salon, Dmitri Papas describes his role as ‘endlessly diverse and ever-changing, being completely accountable for everything that takes place’. And he wouldn’t have it any other way. With a determination to do things differently, to break new ground and challenge convention, Dmitri is mentor, instigator, influencer, promoter, master technician and leader- often all at the same time! He attributes his success to maintaining balance in his personal and professional life through a mix of training, reflection, physical exercise and continued education as well as meeting regularly with his mentors and business coaches in order to hone the tools and skills needed to be an exceptional business director and lead a team that is second to none. Every day, Dmitri demonstrates that you don’t have to cut corners to be a successful business owner. He very consciously remains true to his beliefs to transform lives and become the embodiment of his unique creative vision. Even though he was born to two of Australia’s leading hairdressers, he chose to train under the masterful Benny Tognini to ensure no advantage or familial favouritism. As an apprentice, he won numerous local, state and national awards for both men’s and ladies

cutting before going on to join his father at Stelios Papas Salon, learning from the best in the business. From his Dad, he learned precision and creative flair, and from his Mum, business acumen, giving him an extensive grounding in both the artistic and commercial aspects of the industry. Dmitri credits his exposure to the leading hairdressers of the time, gained through his regular national and international travel which fuelled his desire to reach for the very top. In 2007, he took what he felt was the next logical step, opening his own salon in collaboration with business partner, Justin Pace, seeing an opportunity to provide Brisbane with a premier salon where all aspects of the craft were of the very highest standard. Since then, they have grown their team from 6 to over 20 staff, increasing turnover every year, with a new client ticket value of $450 (ladies cuts) and $350 (men’s cut) whilst maintaining a fully booked schedule and extensive waiting list. Their focus throughout 2017/18 on increasing both business turnover and profit along with the development of junior staff to secure a strong and prosperous future, resulted in an increased bottom line net profit of 125%, and increased client retention levels of 9%. Clearly, they’re doing something very right! 2015 saw the opening of their second business

venture, Heroes and Villains, a men’s barber shop developed with their well-honed tradition of exceptional cutting and highest quality service at its core. Dmitri’s extensive list of awards and accolades includes titles such as Australian Hairdresser of the Year, Australian Colourist of the Year, New Creative Force, Excellence in Training, Artistic Team of the Year and Salon Manager of the Year to name just a few. Alongside his considerable business skill sits a passion for education and contribution to the future of the hairdressing industry. He has toured nationally with Goldwell as National Education Ambassador, Redken as a Global International Artist and has presented at international events in front of 10,000 hairdressers. Closer to home, he ensures the development of his own team with weekly technical training, seasonal style forecasting sessions, monthly customer service and salon etiquette training, external training with industry leaders, one-on-one mentoring with personalized training plans tailored to each staff member’s requirements, plus competition, fashion and editorial work. No wonder this business continues to go from strength to strength! Dmitri Paps, we congratulate and salute you as our 2018 AHIA Business Director/Owner of the Year! Hair Biz Year 12 Issue 5

2018 AHIA STATE SALON OF THE YEAR - SA

BLOW IT’S A HAIR THING!

2018 AHIA State Salon of the Year SA, Blow It’s A Hair Thing - Sponsored by Sustainable Salons Australia

It’s been a huge 2 years for our friends at AHIA SA State Salon of the Year, Blow It’s a Hair Thing!

recently earning the trip of a lifetime to RED Forum in Tokyo as a reward for outstanding effort.

They’ve finalised in every major industry award, have built their second salon from scratch into a profiting business venture and have now been acknowledged at South Australia’s best salon business.

As a result of their focus, the business has become more efficient in the past year, maintaining turnover levels with three fewer staff. They achieved a marked increase in overall product sales, client retention and rebookings, whilst keeping wastage to an all-time low. Their social media and marketing platform have been effective, presently recording over 3,700+ Facebook followers, over 1,800+ Instagram followers and record amounts of website traffic, resulting in almost 80% of our new client acquisitions.

To achieve this level of consistent success, they’ve worked hard at developing their brand into a consistent, cutting edge establishment, focusing on staff development, customer service, education, training and providing a stable workplace with fulfilling career experiences. An Australian Hairdressing Council Gold accredited salon, Blow have been able to implement and modify many new and efficient processes to their policy and procedures manual, including changes to their social media policy, client consultation policy and product recommendation policy, plus implement a new marketing plan, training modules and staff career development plan- all with the support of services such as the AHC’s vast resource library. Their main areas of focus over the past calendar year have been improving their client service experience and satisfaction, digital media engagement, staff training and utilising key performance indicators to evaluate their progress. Development of their staff is also a high priority with one lucky staff member 54

Hair Biz Year 12 Issue 5

Behind this creative powerhouse are Directors Steve (administration and finance), Hung (education and training) and Dion (human resource), supported by twelve outstanding employees; five qualified hairdressers and four apprentices. With a deliberate intention over the last four years to compete on the national stage, the Directors benchmarked themselves against the pioneering salons of our industry. They have made a conscious effort to enter the major awards each year, gaining more and more momentum and the results have translated into both individual and team accolades, as well as a marked improvement in financial successes. By methodically looking into all facets of their growing business, they’ve have been able to make changes that have significantly improved profit margins, social media engagement,

team culture and brand development. The competitions themselves have helped the team to remain single-mindedly focused on the most important priorities and avoid distraction. The Blow team boasts not one but two Hotshots Male Rising Star Winners along with two other national finalists in the same competition, AHIA South Australian Salon Business of the Year along with national finalists in ten other categories, plus also national finalists for AHFA SA/TAS Hairdresser of the Year, Apprentice of the Year and Salon Business of the Year, national finalists for Hair Expo New Creative Force, Color Technician of the Year and Apprentice of the Year, as well as a host of other minor awards in the past two years alone! Phew! Projected figures have scaled upward steadily since 2012 in direct correlation with their increased marketing budget and PR and joint business ventures with allied companies. The acquisition of their second salon in Firle, has fortified the company’s growth by over 80% in the last 12 months. With more business ventures, an enthusiastic and entrepreneurial roster and a hunger for career prosperity, Blow! It’s a Hair Thing!’s proven formula is poised for even further business success. Congratulations to Steve, Hung and Dion and the entire Blow crew for such an outstanding accomplishment!

SAVE THE DATE

2019 HAIRBIZ FORUM AND AHIA

HAIR BIZ Forum 2019

10 am – 4.30

FAST PACED UN LIKE ANYTHING ELSE ON THE HAIRDR ESSING CALEND AR SSIONS!!

SE ONE DAY, 18

OVER 40 HAIR A RTISTS AND SPEAKERS OW BAG

DELEGATE SH

ONE ALL INCLUSIVE TICKET $249.00 Fully Catered with Lunch and Afternoon Tea Apprentice Price Available Discounted Early Bird Tickets Available from 1/11/18 – 31/12/18

FULL LINE UP ANNOUNCED NOVEMBER 2018 International and National Line Up!

TICKETS ON SALE 1/11/18

www.hairbizforum.com.au

28TH APRIL 2019

THE STAR MARQUEE AND EVENT CENTRE, STAR CASINO, GOLD COAST QUEENSLAND

2019 AUSTRALIAN HAIR INDUSTRY AWARDS

OPEN FOR ONLINE ENTRY 15TH OCTOBER 2018

CATEGORIES Australian Salon Business of the Year Awarded to the best of the State Winners

VOTED AWARDS

State and National Wholesalers of the Year

NEW TO 2019

PLUS Care, Treat & Style Product Awards THE CATEGORIES

CARE

NOMINATED AWARDS

Salon Design has been split into 2 Categories

Best Shampoo and Conditioner pair

STATE SALON BUSINESS’ OF THE YEAR

Best Salon Design Award Extensive – Investment of over $200,000

Best Cream Treatment

Vidal Sassoon Humanitarian Award Hall of Fame

NSW/ACT Salon Business of the Year VIC/TAS Salon Business of the Year QLD Salon Business of the Year SA Salon Business of the Year WA/NT Salon Business of the Year

Salon Business Newcomer of the Year Best Barber Business of the Year Best Customer Care Best Marketing Business Director/Owner of the Year Salon Manager of the Year Salon Stylist of the Year Apprentice of the Year Best Salon Team of the Year Best Salon Training

Best Salon Design Award Boutique – Investment of under $200,000 Independent Educator of the Year Best Business Performance of the Year (non-salon)

TREAT STYLE

Best Ladies Styling Product. Entries can include: Styling Oil, Styling Cream/Paste or Texturiser and Best Men’s Styling Wax or Cream

Best Barber of the Year

ENTRY DEADLINE: 4TH FEBRUARY 2019 FINALISTS ANNOUNCED: 11TH MARCH 2019 GALA AWARDS DINNER: 28TH APRIL 2019

www.australianhairindustryawards.com.au

RECHARGE | INVIGORATE | REPAIR

Inside blends are advanced technology, new ingredients and vitamins, wrapped in delightful fragrances.

Invigorating hair and recharging clients with unique acupoint activation.

Express caring solutions to recharge on the go.

“Having a hectic schedule, I need products that get the job done well. I really love using the Wella Professionals INVIGO care line, as it’s quick, easy and effective.” Sophie Turner, Wella Professionals Global Brand Ambassador

“INVIGO is the ultimate in salonperfect hair care for anyone on the go (who isn’t these days?) Amid the hustle and bustle it is so important to take moments to yourself. Whether that’s an hour in the salon or ten minutes at home. From someone who colours their hair, styles daily and rarely gets a moment to sit still – the latest INVIGO range by Wella Professionals is a breath of fresh air” Renya Xydis, Creative Director - Wella Professionals Australia & New Zealand

“If I had to use three words to describe the new INVIGO care service, it would be easy, instant and personalised. It really delivers instant, visible haircare.” Christian Wood, Wella Professionals Celebrity Stylist Ambassador

Modern Life is hectic. It’s time to recharge with the help of INVIGO-BlendsTM Technology to recharge hair. The new 31-piece INVIGO range creates recharging moments with high-performance care treats for all hair needs. Featuring advanced blends, technology, new ingredients and vitamins – encased in fragrances that enlighten the senses. Modern life no longer fits into the 9-5. With busy portfolio careers and hectic home lives, women find it increasingly hard to find any time to slow down, breathe and recharge both physically and emotionally. With rest and relaxation at the bottom of the to-do list, it is no wonder that this is reflected in their hair, which is often neglected as they struggle to get to that salon appointment, or only have time for a super quick cut and blow dry. With this in mind, Wella Professionals introduces INVIGO, a new brand and high-performance care line designed to recharge hair quickly and effectively whilst also answering all your clients hair needs. Developed using INVIGO-Blends - a trio of NEW Advanced Technology, Super Ingredients and Vitamins, INVIGO instantly invigorates both your clients hair and well-being.

TRANSFORM YOUR TIME INTO VALUE

These relaxing 10-20 minute In Salon INVIGO Care Treatments contain highly concentrated boosters, a reviving massage and product enhancers that instantly revive hair, leaving it full of life, looking and feeling healthy. The complete INVIGO care line: Blonde Recharge, Color Brilliance, Nutri-

enrich, Volume Boost and Aqua Out have been developed to work in conjunction with 3 INVIGO exclusive in-salon treatments:Brilliance Booster: For extra vibrancy with Lime Cavier Nutri Booster: For Extra Nourishment with Goji Berry Volume Booster: For extra volume with cotton extract. In just a few minutes hair is instantly transformed from lack-lustre to full of life. These new treatments turn basic care services into the quick, easy, personalised and enjoyable moments that clients look for in a salon appointment and from their stylist.

PAMPER, TRUST AND EMPOWER

Trends in customer service continue to change, but in the end your clients need to feel cared for, special, and important. Sincerity, knowledge and attitude conveys this and INVIGO ticks all the boxes not only at the basin but also as a prescriptive treatment regime they can continue at home. When it comes to the experience in the salon, especially at the basin, your clients want a technically great scalp massage, but they also want they want to feel respected, validated and appreciated in order to see value in their salon experience. This in turn follows through to the benefits they can see and feel well after the salon visit. The art of customer service during the wash and massage period of time involves more than being professional and well-spoken. There are standards that must be upheld with product knowledge, timing, upselling through prescription and comfort

THE FULL RANGE

High Performance INVIGO-BlendsTM – new ingredients, advanced technology and vitamins have all been carefully selected for each line to offer high performance care solutions that answer all hair needs. Starting with a consultation in the salon with a stylist, the correct blend is tailored to the needs of the hair. This technology features across the entire INVIGO line-up. THE TREATMENTS include:• Color Brilliance • Nutri-Enrich • Volume Boost • Balance • Blonde Recharge • Color Recharge • Boosters Transform the time you put into creating the perfect experience in your salon, into value with INVIGO. To find out more about stocking INVIGO, please contact 1300 885 002 or visit www.wella.com

F: WellaProfessionalsANZ IG:@wellapro_anz #wellalove #InvigoMoments #TimeToRecharge Hair Biz Year 12 Issue 5

UNPRECEDENTED VIBRANCY WITH

@PURE PIGMENTS

“THIS COMPLETELY REINVENTS THE WAY WE DO HAIR COLOR AS ARTISTS” AGNES WESTERMAN, GOLDWELL INTERNATIONAL ARTIST, NETHERLANDS

“WITH @PURE PIGMENTS WE TAKE HAIR COLOR SERVICES TO THE NEXT LEVEL. WE OFFER GOLDWELL STYLISTS AN INFINITE WORLD OF COLOR CREATIVITY WHICH WILL NOT ONLY DELIGHT THEIR CLIENTS BUT ALSO ELEVATE THEIR COLOR EXPERTISE AND UPGRADE THE HAIR COLOR BUSINESS,“ JOHN MORONEY, KAO SALON GLOBAL CREATIVE DIRECTOR. 60

Hair Biz Year 12 Issue 5

COLOR MORPHING

COLOR BOOSTING

COLOR WASHING

Hubert French Restaurant in downtown Sydney recently played host to the launch of a completely new dimension of haircolour - @Pure Pigments by Goldwell. Hair Biz were invited to this very special media launch, on the eve of the brand taking this breakthrough innovation on a National tour out to salon partners. Our stunning experience began with predrinks in the dazzlingly romantic, woodpanelled basement restaurant that opened to a glittering dining room, tunnelling off into small bars, cellars, kitchens and a 100seat theatre. The theatre, with its scarlet drapes, fringed lamps, a barrage of revolving fans, countless wine bottles lining the walls, tall candles and long tables adorned with flowers and colour was the perfect choice for the launch. Special international guest, Johnathan Wood, R&D Director of Colour Product Development at Kao Research Laboratories explained the science behind the new colour technology, followed by Kao Australia’s own Claire Vanderstoel who talked about the launch from a brand perspective. Rita Marcon then showed the three trends of Elumenated Hair Color with diverse model looks, demonstrating Color Morphing which creates iridescent, holographic effects, Color Boosting resulting in vivid brilliance and color saturation and Color Washing creating spectacular pastel washes from subtle to intense color.

“IT’S THE ULTIMATE CUSTOMIZATION – ADDING HIGH DEFINITION COLOR DIRECTLY IN COLOR FORMULAS” REBECCA HIELE, GOLDWELL INTERNATIONAL ARTIST, USA

@Pure Pigments opens up a completely new dimension of color results with high definition direct dye additives that elevate hair color giving unprecedented vibrancy and brilliance. The basis being the revolutionary HD3 Dye Technology developed in joint collaboration with Fujifilm and the Technical University of Dresden.

THE TECHNOLOGY

The HD3 Dye Technology creates long-lasting and multi-dimensional color results for unique light reflections and extraordinary shine from all angles. Thanks to its innovative molecular

structure based on the small molecular size and the special distribution of the electrical charge, the technology is able to intensely color the hair with high fade resistance. The new patented hair dyes form gradient layers of multi-spectral colors in the hair resulting in a unique play of color reflections - a result similar to looking at light passing through a prism.

THE RANGE

Besides the never seen before color results, @Pure Pigments also offer an infinite world of color creativity. Six concentrated colors enable unlimited options with regard to formulations. Pure Yellow, Pure Orange, Pure Red, and Pure Violet are used to create vivid tones and effects. Whereas Pearl Blue and Matte Green soften and counteract unwanted tones. Elumenated Hair Color is the result of @Pure Pigments, the brand-new color additives, which can be combined with Goldwell’s strong color brands Topchic, Colorance and Nectaya to create color results that have never been seen before. This breakthrough category of hair color services, implies show-stopping effects that literally change and move with the light. www.goldwell.com.au

Hair Color: Rebecca Hiele and William Wilson Hair Styling: Daniel Martin Makeup: Loni Baur Collection Photographer: Ralph Mecke Event Photography: latessaphotography.com Styling: Ingo Nahrwold Creative Director: John Moroney Hair Biz Year 12 Issue 5

CUSTOMISATION IS THE FUTURE

To meet clients expectations hairdressers need to provide a professional and inclusive salon experience customised for each individual client’s desires for their hair. Importantly, the experience should go beyond time spent in the salon to include a bespoke aftercare package for clients to use between salon visits. Introducing TIGI Copyright Care, the professional, salon-only brand that delivers a truly customisable service for your clients every time. TIGI’s mission is to support you, the expert professional, with a new and innovative compact care range to meet your client’s every hair need. TIGI Copyright Care provides you with the tools to personalise the service at every step, starting from when your client arrives at the salon and continues all the way through the consultation process, back bar services, and take-home recommendations. How it works:

STEP ONE: THE CONSULTATION

Obviously, the key reason for a consultation is to establish what your client wants to achieve for their hair and select which products you will be using to solve their needs and hair requirements.

STEP TWO: TIGI COPYRIGHT CARE BACKBAR EXPERIENCE

“We believe in working cut and colour in synergy to create customised looks for salon clients. With the launch of TIGI copyright care we are able to give a bespoke service, created for the individual client with a luxurious experience, clients can continue at home between salon visits.” Anthony Mascolo, TIGI Founder & International Artistic Director

Today’s average client is time poor, juggling that work-life balance so they want to receive great results and services in less time. TIGI’s range of Copyright Care Boosters are ideal for the busy client, taking just 5 minutes to deliver transformational results, catered to their every hair need. The TIGI Copyright Care Treatment program supports you in creating an indulgent back bar experience, catered to your client’s individual needs. Combining your expert wash and care recommendations with TIGI’s superior product innovations, your clients can achieve their hair goals, while also feeling they’re receiving a personalised VIP service. The hero product of this range is our SOS Recovery Treatment. We are totally blown-away by the results this miracle treatment achieves. Proven to repair internal damage and return hair back to virgin hair strength in just 5 minutes. NEW TIGI Copyright Care SOS Extreme Recovery Treatment contains 100 times more Keratin than just using shampoo and conditioner. It’s simple to use, requiring no mixing, processes in just 5 minutes, can improve condition prior to colouring, especially advantageous on damaged hair and provides an excellent opportunity to upsell treatments and encourage clients to return to the salon more frequently.

STEP THREE: EXPERT PRODUCT RECOMMENDATION

Clients want maximum, long-term value from their service so creating and customising a TIGI Copyright Care take-home regime, along with your expert guidance, is a win-win for you and your client. Your TIGI Copyright Care recommendation will help them maintain their beautiful new look between salon visits, giving healthy looking hair and longer lasting colour and style. The results of their personalised regime will reinforce their trust in your expertise and, ultimately, enhance client loyalty and the reputation of your salon. TIGI Copyright aims to empowers you by leveraging your expertise as the professional to diagnose hair needs and provide recommendations for colour and care services by create bespoke services to deliver great results and drive client loyalty and give you the opportunity to add value services & take-home products

CREATE BESPOKE HAIRCARE FOR YOUR CLIENTS NE W TIGI CO PYRIGHT CARE PRO FE SSIO NAL. PE RSO NAL. PE RFECT.

For further information and to become a TIGI Copyright Care stockist please contact: NSW & SA: 02 9871 9215, QLD, VIC, WA & TAS: 1800 251 215 or email: sales@tigi.com.au www.tigicopyright.com

@tigicopyright

For Session and Salon By Linda Woodhead

Anthony Nader

With the creation and launch of a hair dryer that has literally turned the industry on its head, we decided to talk to a couple of well-known industry professionals about the one item, all stylists are wanting to include in their tool kit - the Dyson Supersonic™ hair dryer.

Dario Cotroneo

THE SALON OWNER/ EDUCATOR: DARIO COTRONEO “I been a hairdresser for 29 years and spend most of my time traveling the country with DCI Education, inspiring and collaborating with the best hairdressers around Australia. I spend my remaining time in my beautiful salon in Darlinghurst, Sydney. I designed my salon to replicate a photographic studio environment from my experience working on editorial and advertising shoots. My aim, to match the type of environment that is required to bring out the best creative elements whilst doing hair in a calm and minimal design.”

“SHE’S SMOOTH… SO SMOOTH SO DON’T BE FOOLED BY HOW COMPACTED SHE IS. THIS ONE’S POWERFUL.”

ANTHONY NADER

Hair Biz Year 12 Issue 5

a Greencard. My hairdressing path has always been doing editorial and beauty shoots, I’ve never been a “salon hairdresser” as such, except in my apprenticeship and now love that my loyal team embrace what I do and I also take them out on shoots with me which is always forefront in mind so they can grow. In New York I never worked in a salon and only did photoshoots, New York Fashion Week, campaigns, Met Gala and loved every second. Fast forward to today, back in Sydney I shoot 2-3 times a week and very fortunate that I can say “yes” or “no” to what-ever jobs I want to do and of course having a brilliant agent who “gets me”. I’m also a slave to my keyboard and write hair stories for many Australian consumer publications.

THE SESSION STYLIST/ SALON OWNER: ANTHONY NADER

WHAT MADE YOU WANT TO WANT TO PARTNER WITH DYSON?

“I can’t believe I’ve been a hairdresser for 30 incredible years. After finishing my apprenticeship, I moved to London for a year, then moved back to Sydney, worked for two different salons then decided to open my own salon (RAW Anthony Nader) in 1997 in Darlinghurst and now in Surry Hills, with my husband, and we are still going strong. After winning all the notable AHFA awards, from April 2007 till November 2017 I spent half my time in New York to fulfil my creative dreams and hold

organic and easy. I was first introduced to the Dyson Supersonic™ hair dryer by hairdressers in my DCI classes. They shared all the benefits and features and this inspired me to reach out to Dyson and find out more. In my first meeting with Dyson I was blown away with the technology used and how Dyson could really change the way our salon guest looks after their hair with technology to help protect your hair against extreme heat.

DARIO: Partnering with Dyson was so

WHAT MADE YOU WANT TO WORK WITH DYSON AND USE THE DRYER FOR YOUR EDITORIAL AND SESSION WORK? ANTHONY:

I think it was a natural progression that I had to try using the Dyson as we all want the best tools in our stable so to speak right? I’m always on the search for anything in my profession that’s going to refine or take to the next level to use on photoshoots and salon clients. I needed a hair dryer that delivers the goods (meaning sheen and hydration) and dare I say looks like an art piece at the same time.

DO YOU SEE DYSON AS A GAME CHANGER AND IF SO WHY? DARIO:

Dyson has solved a problem some of us did not know we had. The Dyson Supersonic™ hair dryer has made it obvious how hot our hair dryers can get and how much thermal damage our dryers are causing to our clients’ hair at home and in the salon. We are all focused on protecting the hair from our irons and tongs. I feel that Dyson came along and proved that its technology was far superior. From Dyson’s extensive research into hair science to reveal the intrinsic issues with conventional hair dryers, I learnt that many conventional machines can reach unnecessary extreme temperatures. A glass bead thermistor measures the temperature 20 times a second, never letting the machine exceed temperatures of 150 degrees. So, preventing extreme heat damage and protecting shine is the only way forward for my salon guests’ hair using the Dyson Supersonic™ hair dryer.

ANTHONY:

100% hands down ………or should I say 100% waving hands up in the air.! I mean this light, powerful machine has crazy futuristic technology. There are incredible re-designed features to meet the needs of professionals with the Dyson Supersonic™ hair dryer professional edition.Without going into all the mambo jumbo, a few highlights in my opinion are definitely the faster speed aspect, the narrower nozzle and the attachments are more robust and secure.

DO YOU THINK THE DYSON SUPERSONIC™ HAIR DRYERHAS A SPECIFIC DEMOGRAPHIC WHEN IT COMES TO SALONS AND CONSUMERS? DARIO: No, I think any client investing in

a haircut and colour would be very interested in protecting their hair from thermal damage. In my personal opinion, the Dyson Supersonic™ hair dryer is the best product for both client and professionals.

ANTHONY:

I think the Dyson Supersonic™ hair dryer is one that appreciates and respects the fundamentals of a beautiful art piece if you will. Sure, it’s not cheap but it’s a long-term investment and it will last

the distance and in turn the quality of the hair will reap the rewards. I don’t think I can really put an age bracket nor demographic on the dryer.

WHERE DO YOU SEE THE DYSON SUPERSONIC™ HAIR DRYER HEADING IN THE NEXT 5 YEARS? ANTHONY:

It’s kind of frightening to think what they have invented already isn’t it? I mean who of thought that one day I’m vacuuming my carpet at home (and yes I do clean) with my Dyson and now I’m blowdrying hair with a Dyson Supersonic™ hair dryer? 5 years… who knows… Over to you Sir Dyson!

WHAT DO YOU LOVE MOST ABOUT THE DYSON SUPERSONIC™ HAIR DRYER IN TERMS OF USE, FUNCTIONALITY AND EFFECT ON HAIR? DARIO:

I love how healthy hair feels after using the Dyson Supersonic™ hair dryer. I feel that hair has so much more shine and bounce and it dries hair off so much faster. What I truly love is the sound quality. They are so damn quiet. The salon atmosphere is not affected while we are drying hair because they are quiet, also Dyson has developed the best diffuser on the market, with its gentle airflow and air control to finish off your look.

ANTHONY: First and foremost the evenly

controlled fast airflow that is distributed is gold. Secondly of course how light and powerful this piece is and to think how things have changed over 30 years of hair styling from holding up those heavy brick hairdryers way back when! Thirdly the end result of impact of sheen, even on highly coloured bleached hair.

COULD YOU SUM UP YOUR EXPERIENCE AND WHAT YOU THINK OF THE DYSON SUPERSONIC™ HAIR DRYER IN ONE SENTENCE? DARIO:

I love making women look expensive and my Dyson Supersonic™ hair dryer is now a huge part of my hairdressing service both in my salon and day to day life. It’s like having the best tools to give the very best service everyday. You truly feel privileged and special using it.

ANTHONY:

She’s smooth…… so smooth so don’t be fooled by how compacted she is. This one’s powerful. For more information www.dyson.com.au/supersonicprofessional-signup

ROADTEST

Professional Edition “IT’S A LUXURIOUS AND SUPERIOR PRODUCT THAT CHANGES THE WAY I DO HAIR.” JESS LONGHURST, OSCAR OSCAR SALONS

Jess Longhust

The Dyson Supersonic™ hair dryer Professional edition is engineered for comfort and is the first hair dryer to be manufactured with a motor in the handle not the head. It’s balanced in the hand, for all-day use in a busy salon, so with that in mind we asked Jess Longhust, Artistic & Technical Director at Oscar Oscar Robina, to roadtest this much talked about new tool that has already turned convention on its head. Intelligent heat control, a balanced design, acoustic motor tuning and Air Multiplier™ technology combine to solve the problems of many existing hair dryers. Jess was the creative director of a recent Dyson Supersonic™ Professional Edition Hair Biz Front cover, and went on to use the dryer at Fashion week. She has been trialing it in salon and we asked her to share her thoughts with our readers.

WHAT IS YOUR OVERALL OPINION OF THE DYSON SUPERSONIC™ HAIR DRYER PROFESSIONAL EDITION?

The dynamic of the dryer has completely exceeded my expectations. After just one week of using it, I knew I wouldn’t be able to go back.

WAS IT DIFFICULT TO GET USED TO?

Personally, no, I didn’t find it difficult. What I did notice initially were some major, advantageous differences, such as how compact it was and the ease in which I could manoeuvre it. I’ve struggled with shoulder and back problems for a long time and I feel, already having used the Dyson for just a month or so, that after a full day of styling, I’m not nearly as sore or tired.

HAVE YOU HAD TO CHANGE THE WAY YOU BLOW DRY TO SUIT THE DRYER? The change of weight has been the biggest factor to the way I blow dry, being lighter than 66

Hair Biz Year 12 Issue 5

my previous dryers. It feels effortless to move. I don’t have to go over a hair section more than once or twice to get a beautiful sleek result. The precision nozzle has definitely changed how hard I have to work the hair. I’m also finding the hair feels softer with less frizz and breakage.

HOW DID IT PERFORM AT FASHION WEEK?

During Fashion week I had the opportunity to test the Dyson in so many ways. Having 2 - 3 stylists working on one model at a time you could really notice the difference in the finished product between different dryers. I found it gave longevity to the style, and the speed also made a huge difference when working under pressure.

HOW DOES IT PERFORM IN THE SALON? It’s been the talk of the salon, with other stylists and clients constantly commenting how quiet it is, how quickly it dries and how shiny and healthy the hair looks and feels after use.

DO YOU THINK THE DYSON SUPERSONIC™ HAIR DRYER WILL BECOME A GOOD RETAIL ITEM IN SALONS?

It attracts so much attention, I’ve had clients sitting in my chair looking at where they can buy one for themselves.

WHAT’S YOUR FAVOURITE PART ABOUT THE DRYER?

I love the adjustable heat and speed setting, it makes the blow drying experience for my guests so personal, telling them what heat and speed I’m using and why, for their particular style. It’s also, most importantly, so nice to be able to have a conversation with them and not be drowned out by the noise of a dryer! www.dyson.com.au/supersonic

4 NEW UV REACTIVE SHADES •

4 Semi Permanent shades that pop in any light for show stopping color.

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vibrant creations. 4 Semi Permanent shades that pop in any light Shades fluoresce in UV for show color. black stopping light for a bold glowing effect. Intermixable for endless vibrant creations. Shades fluoresce in UV black light for a bold glowing effect.

For further information or for your local supplier please contact

Australian International Industries on (03) 9764 2833 info@aii.net.au | www.aii.net.au Unit 7c Scoresby Industry Park, Janine Street, Scoresby VIC 3199 AIIHAIRANDBEAUTY

AIIHAIRBEAUTY

Australian International Industries PTY LTD

Supplying the Hair & Beauty Industry since 1974

HEART OF WELLA WE BELIEVE IN THE MAGIC OF HAIRDRESSERS THAT IT’S THE HEART THAT MATTERS MOST IN DEVELOPING FAMILY-LIKE RELATIONSHIPS THAT ONLY THE DARING PIONEERS WILL WIN THE FUTURE OF BEAUTY …THAT BEAUTY IS HANDMADE THAT DREAMS ARE MADE IN COLOUR

MAURICE TORCASIO BERNICE BARRETT

JIM & LIA KEFALIANOS This article concludes our six-part series highlighting the six Core Values of Wella Professionals and what they mean to some of Wella’s most influential Salon partners.

PART 6

HANDMADE BEAUTY

BRODIE LEE TSKINARIS

by the Wella brand ensures that we are confident we can deliver ‘handmade beauty’ to every client without having to look beyond the Wella brand. With such a large and diverse range of product available, we have also found that the support and education offered by Wella further reinforces our team’s confidence to deliver ‘handmade beauty’ due to the superior performance of the products available.”

“WHEN IT COMES TO HAIRDRESSING AND YOUR PARTNERSHIP WITH WELLA WHAT DO THE WORDS HANDMADE BEAUTY MEAN TO YOU?”

JIM & LIA KEFALIANOS, SUENO SA:

MAURICE TORCASIO, ROKK EBONY VIC:

BERNICE BARRATT, ARTISTIC VISIONS WA:

“At the core of Rokk Ebony’s values is the desire to provide all guests with a tailor-made look that is just right for them. As each person is unique, this process is different for every guest. The quality of product and diversity of ranges offered 68

Hair Biz Year 12 Issue 4

“Handmade Beauty makes us think of uniqueness, quirkiness, odd imperfections and creating with passion and love. This sums up how our Sueno team approach and connect with each client. Wella provides us with the materials to deliver handmade beauty every day.”

“Handmade beauty is what our industry is all about! My partnership with Wella allows my team opportunities to be involved in partnerships within the fashion industry, including involvement in events like Fashion Week. We have been invited

to get involved in the styling of hair for catwalk parades and the Fashion Designers collection shoots.”

BRODIE LEE TSKINARIS, ROKSTAR QLD:

“Handmade beauty to me, signifies the relationship between the hairdresser as an artist and Wella the brand which delivers the tools to enable us to create the vision. The idea of ‘handmade’ gives the impression of something which is created personally and from the heart, which is exactly the kind of beauty I create: completely individual to each client and created with love by me.”

To find out more about joining the Wella family, please contact 1300 885 002

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COLOUR CHORDS By Kristina Russell

A trend usually refers to a certain style in fashion or entertainment, or is the subject of many posts on social media within a short period of time. A trend simply reflects what seems to be going around at any given time. My creative hair colour workshops regularly focus on what is trending and how to interpret this to each student’s particular clientele. From research, I have discovered that a fashion trend lasts for approximately 7 years. Bold and fearless Fashionistas will start experimenting with a look and many of us may look at them with confusion because it is against our norm. Then more and more people are influenced and copy or reinterpret this look in their own way. Usually a few years after the initial shock, we, as a society, become comfortable with this trend. Clients even start asking their hairdressers to describe how to achieve this trend. Once a celebrity has endorsed or worn a hairstyle, everybody wants it across the globe… until the next trend comes around! is Colour Theory that is based on principles or laws of colour remain consistent. Hairdressers who are grounded in these principles have the best ability to adapt their knowledge and offer the latest trends to clients with success, every time. “It is not the strongest of the species that survives, not the most intelligent. It is the one that is the most adaptable to change”, is a famous quote by Charles Darwin. I believe our industry is rapidly changing and clients are become more educated (can be a good or bad thing sometimes), thanks to social media tips posted by fellow hairdressers. Keen to learn more about my adaptable approach to Colour Theory for Hairdressers? I have been teaching my unique approach to formulating Redheads + Pastels + “Fussy Blondes” in my recent workshops, and students are loving their colour results! I feel inspired to share these principles with Hair Biz readers. Some of this knowledge may be repeating what you already know, but forget to use sometimes. And I hope some of this article will help to enlighten you with a new and fool-proof approach to salon client requests.

KRISTINA RUSSELL’S COLOUR CHORDS THEORY FOR HAIRDRESSERS:

COLOUR THEORY #1 ANALOGOUS

Analogous relationships use 2 or more colours that live next to each other on the colour wheel. Examples would be Orange, Yellow-Orange, and Yellow. There is a natural flow to these tones, and our brain sees beautiful, united colours that appear natural-looking. When to use it in hair: Use Analogous shades when wanting to use more than one colour in hair, but still wanting a sense of unity with Colour Melts. This Colour Chord is perfect when doing one of my favourite things, ‘Hair-Painting’ for Redheads. Something gorgeous to try (as seen on my client Maddy) is painting the roots a Level 7 Orange Copper melting into Level 8 Copper Gold and Level 9 Yellow. This colour grouping appears seamless, but if you look closely you can see the roots are a lot brighter than the ends.

Hair Biz Year 12 Issue 5

HAVE YOU HEARD THE NEWS?

COLOUR THEORY #2 SPLIT COMPLEMENTARY

The variation on a complementary colour relationship is called splitcomplementary. You start with one hue (colour), then pick the two hues that sit on either side of its complement. This Colour Chord plays off the complementary relationship, creating a lively and slightly clashing colour result. When to use it in hair: Use Split-Complementary when you want to create traffic-stopping Creative Haircolours. This Colour Chord makes our brain stop and look, and this dramatic effect is ideal for Unicorn Hair and artistic clients. Something fun to try could be a 8 level Peach + 9 level Apricot + Pale Turquoise (this is getting me all excited…. we just need to find a willing model to play with!). Or perhaps you could try a Cool Violet/ Grey Colour Melt with warm Pink and Yellow ends, as worn by my artist friend, Tal Fitzpatrick.

I am touring my 2-day CANVAS Haircolour Workshop. Tickets are limited to 12 per program to ensure personal coaching.

CANVAS WITH KRISTINA RUSSELL TOUR DATES

Adelaide Workshop: Sunday 9th September + Monday 10th September 2018 Sydney Workshop: Sunday 7th October + Monday 8th October 2018 Brisbane Workshop: Sunday 21st + Monday 22nd October 2018

WHAT YOU WILL LEARN:

Day 1 is a fun Creative Haircolour session with loads of inspiration shared, focusing on Redheads + Pastels + “Fussy Blondes”. Day 2 the focus will be on Contemporary Corrective Colour and Transformations. I take the fear away from salon colour corrections. In fact, you will love them after attending my course! You will also learn ’real-life’ methods to boost creativity and revenue whilst behind the chair. Learn successful formulations for everyday salon scenarios, whilst being immersed in my colourful world for 2 days. Attendees will develop their own creative techniques in a playful workshop with live models. The 2-day creative workshop includes a guest (non-industry) speaker and live demo from their artistic genre, sharing colourful inspiration. I share my love for Visual Art plus my expertise in Colour Theory during haircolour demonstrations, along with discussions on the universal Pantone Colour System with reference to Creative Colour Chords for hair. Everything in this Hair Biz article will be explained in greater detail within each intimate sized workshop. I would love to see Hair Biz readers in my workshops and am offering a VIP discount for readers. I am gifting all Biz readers 20% off any 2018 workshop. Simply type code: biz20 at checkout when purchasing your ticket. Bookings http://www.kristinarussell.com.au/haircolourworkshops-events/

COLOUR THEORY #3 COMPLEMENTARY

Complementary relationships are done in pairs, and those pairs sit directly opposite each other on the colour wheel. Red and Green, Orange and Blue, Yellow and Purple are all complementary colours.

Let’s stay connected Colour Lovers x https://www.facebook.com/ColourKristina/ https://www.instagram.com/colourkristina/

When to use it in hair: Complementary Colours are worth considering when filling hair or going darker, but most commonly we use these colours when formulating a toner. If you have a client with unwanted yellow tones, we usually apply a purple toner. Brunettes wanting to lighten without exposing their red undertones would require a green-based toner, or a lighter brunette with orange brassiness may need blue based toning.

Hair Biz Year 12 Issue 5

PUTTING YOUR HEART AND SOUL INTO COLOUR

Hi Lift is an Iconic Australian Owned brand, recognised for its reliable affordable and diverse range of products. Hi Lift strive to be on top, with developing, sourcing and expanding the Hi Lift catalogue of product lines, with the Hi Lift TrueColor range’s reputation continuing to grow within the industry.

Hi Lift True Color is recognised by its wellplanned colour chart and handpicked pallet of sensational colours. These colours are enriched with herbal extracts to provide ultimate protection. The Hi Lift True colour formulation was developed to release and integrate high definition pigments into the hair for superior coverage vibrant shine and long-lasting results.

“It’s my passion and love”, she says. “When I’m working with my colour clients I have a visual image in my head, I just want to create the best possible colour results for my clients. I love blowing them away with my creations and end results.”

Victoria Lipari AKA #Vicmelbstylist, director of Gloss Gallery in Niddrie, has an insatiable passion for what she does, and with Hi Lift True Colour being her colour of choice we thought it was worth having a chat. She has been mentored by many great colourists and always had an eye for colour.

I love the condition of the hair after the colour service. As you know we are presented with all different hair types and conditions in a salon. I find the Hi Lift True Colour range suits all hair types. Being a multi-functional colour range also assists in the salon. Whether I decide to choose a permanent colour or choose to create a Demi, I have plenty of options available with TrueColor . I have been using the true colour range now for 12 months and feedback from my clients has also been so positive not only in the healthy appearance of the hair but the low fade formulation is providing my client base with colour longevity.

WHAT DO YOU LOVE MOST OF ALL ABOUT THE HI LIFT TRUE COLOUR RANGE?

WHAT ARE THE OTHER STANDOUTS WITH THE HI LIFT TRUE COLOUR RANGE?

The range itself has so much to offer, a selection of on demand reflects and tones that are true to swatch. Superior grey coverage selections and specialist blonde toners. The hybrid technology expands the range to an all in one power packed range.

CREATIVITY AND VARIETY ARE IMPORTANT ATTRIBUTES A COLOURIST LOOKS FOR WHEN CHOOSING A COLOUR RANGE. HOW HAS THE HI LIFT TRUE COLOUR RANGE INFLUENCED YOUR COLOUR CREATIVITY IN SALON?

The Hi Lift True Colour range has much to offer, 72

Hair Biz Year 12 Issue 5

whether you’re the novice colourist or a very experienced colourist. Upon opening the Hi Lift True Colour chart its evident it has been very well thought out. It holds a diverse selection of tones and reflects. You come to realise as a colourist how “on point” this range is and what it has to offer.

HI LIFT TRUECOLOR PROVIDES HIGH DEFINITION PIGMENTS IN THE FORMULATION. HOW DO THESE HIGH DEFINITION PIGMENTS INFLUENCE YOUR RESULTS?

I believe the high definition pigments contribute to great saturation of colour in the hair, vibrant results low colour fade and wonderful coverage. Dealing with our harsh Australian climate and lifestyle I believe this feature is a standout for my clients and the colourist. As a colourist, I strongly believe in being creative and having fun with colour. Every talented colourist/hairstylist enjoys coming out of their comfort zone and expressing themselves

WHAT RECOMMENDATIONS IF ANY WOULD YOU MAKE TO THE RANGE?

I think the Hi Lift True Colour range offers so much more than other ranges. Whether your colour business is big or small it’s affordable, economical and doubles its purpose as a hybrid system. Hi Lift True Colour is highly recommend to be used with Hi Lift cream peroxide and they are excited to announce the recent release of a Hi Lift Zero lift convertor to be mixed with TrueColour to create demi colouring tone on tone results. Hi Lift True Colour is available from all good wholesalers. For stockist information contact www.muimports.com.au

P R O F E S S I O N A L

I N T R O D U C I N G

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Ash Violets, Ice Blondes & Toners FOR PROFESSIONAL USE ONLY (03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

TrueColour Professional Group

truecolour_australia

THE FUTURE OF SALON COLOUR SERVICES By Simone Lee

Retaining salon guests can be a challenging exercise. In today’s digital landscape, consumers have the ability to gain swift knowledge about most things online at the flick of their fingertips and this includes information about the technical services we provide as stylists.

Hair colour services have consistently been the bread and butter of salon income for decades, but never has it been so easy and so common for the consumer to attempt DIY colours at home. Online tutorials and sophisticated colouring systems made available at the pharmacy at a reduced price, have enabled consumers to really think twice about visiting a salon for a professional hair colour. I recently asked a long-term friend of mine who lives in Sydney, why she colours her own hair and her reply was, “I can do a better, safer job myself. The last hairdresser I went to burnt my scalp, the colour stung so bad and they didn’t even let me know that I should have an allergy test. I knew more about what’s in colours than they did”. With this in mind, it led me to think about what today’s consumer really expects or wants from an in-salon colour service. Over the years, I have (as most likely we all have) had guests who have demanded bonding services to the detriment of the hair and scalp due to trends like the recent Kim Kardashian platinum look, or the latest pop colour, but these types of guests have become fewer and fewer within my salon and we are now inundated with the healthconscious consumer looking for safe colorant systems and services. Is the artistic aspect a stylist can deliver with fabulous colour placement still the top need of the consumer, or is scalp and hair health, chemical ingredients and their overall cosmetic appearance higher on the consumer’s list of priorities when deciding to visit your salon?

Hair Biz Year 12 Issue 5

The good news is that the growth of consumers having hair colours globally, weather in the salon or at home, is expanding dramatically and shows no signs of slowing down. A recent survey predicted that over 60 percent of all women in Japan and Korea will have their hair coloured and is tipped to match European and American wider statistics which include huge growth in both older women and men who are colouring their hair in the relentless anti – ageing quest to maintain a youthful appearance. Now more than ever, it is vital that colourists have a sound knowledge of modern colour systems, their ingredients, (including those that may cause allergic reactions), how they work in relation to hair and the difference between organic and inorganic hair colorants. Knowledge is truly power.

THE SCIENCE OF HAIR COLOUR

The natural colour of human hair depends upon the type, amount and combination of two different types of melanin, which is a protein found within the cortex layer of hair. These two melanin types are known as: • Eumelanin – black to dark brown in colour, is an insoluble material found in black hair and • Pheomelanin – red in colour, is an alkali soluble material dominant in red hair. Melanin distribution within the four primary hair colours: • Black Hair – Eumelanin densely packed, • Brown Hair – Mixture of Eumelanin and Pheomelanin, • Blonde Hair – Small quanity of mixed melanin

and • Red Hair – Pheomelanin is loosely distributed.

ORGANIC COLOURANTS

People have been colouring their hair for thousands of years using various plants and minerals. Natural colourants often contain ingredients such as henna from the plant Lawsonia alba, extracts from black wall nutshells and bleaching agents from vinegar. Organic hair dyes have become very popular amongst today’s consumers but according to Dr Andrew Scheman who is an Associate Professor of Clinical Dermatology, “Most so-called natural hair dyes are gimmicks, they are not at all natural. Many brands claim to be natural and yet contain PPD or PTDS with a few extra botanical ingredients thrown in”. Pure Henna that contains no PPD is an example of a natural colourant with low allergy potential but there still have been cases of reactions. Many hair dyes are marketed as a healthy alternative, even having packaging that shows fruit and other natural goodness, but they may still contain allergen chemicals so make sure you do your research for best results. As a practicing Trichologist, I tend to lean towards products that offer low toxicity rather than relying on organic or inorganic features. I research individual ingredients and their percentages within the ranges considered safe by the TGA at their lowest possible levels.

TYPES OF COLOUR SYSTEMS

Bleaching agents enable lightening of hair without

the action of a colouring tint. Persulphate salts, hydrogen peroxide and ammonia are some of the core ingredients used in bleaching agents. Bleaching agents chemically modify / dissolve the natural melanin within the hair. The hair cuticle scales become raised and small areas where the melanin was situated in the cortex become empty. For this reason, repeated lightening of hair can cause damage to the hair. Temporary Hair Colours - often referred to as direct acting dyes, coat the outside layer of hair only. They are normally acidic in nature, and have a high molecular weight making them unable to penetrate further into the hair. They are nonoxidative, will not lighten hair and are usually removed from the hair easily with one to two shampoos. Semi Permanent Colours - are usually water soluble and last longer than temporary hair dyes. They are composed of ingredients of low molecular weight, which do not oxidize and therefore are unable to bind to hair protein, but are able to reach further into the hair than temporary colours. These colours last between 10-12 washes. Demi Permanent Colours are typically designed using phenyl chemistry and many of these systems are ammonia-free, often using organic bases such as alkali. They are oxidative and have the ability to lighten hair. This type of colour lasts approximately 20 – 24 shampoo treatments but may also retain a more permanent state in the hair. Modern Permanent Colour Systems - To permanently colour hair, chemical hair dyes are used. These dyes are made up of a variety of different chemical compositions. Three of the most common chemicals found in modern hair colourants are: • Ammonia – which works in assisting alternation of the hair cuticle so that the colour pigments are able to penetrate into the cortex layer of the hair and • Hydrogen Peroxide – releases oxygen, enabling chemical reactions to occur, (hair lightening) • PPD (paraphenylenediamine) - Is a “aromatic amine” chemical substance found in most hair colourants, also found in inks, coloured cosmetics, furs, oils, greases and temporary tattoos. It is widely used in hair colours because of its stability and enables colour permanency and white coverage. There are several replacement ingredients for PPD now being used in hair colours these are PTD, TD, PTSD,PADA, TDS. In recent years, cosmetic brands have moved towards the development of ammonia-free colour systems. These hair dyes utilise alkaline derivatives of ammonia to cause the cuticle of the hair layer to swell and open. Ammonia molecules are smaller than their replacement derivatives, and therefore cause more swelling of the hair enabling greater penetration of the dye molecules into the hair cortex. This is the reason why ammonia colourants may have a more pungent smell than non-ammonia colour

systems, and why it is considered by many that ammonia colour systems can cause more damage to the hair than ammonia-free colour systems. Colourants that use an ammonia replacement ingredient for permanent hair colours generally add an oil delivery system within the colour mix, allowing greater diffusion of the alkaline ingredient into the hair and swelling of the hair resulting in better colourant action. Some ammonia replacement ingredients include: • MEA – Monoethanolamine • Diethanolamine • AMP – 2-amino – 2methyl- 1 propanol

ARE AMMONIA FREE COLOURANTS ACTUALLY BETTER FOR YOUR HAIR?

This question still remains front and centre in debate amongst salon professionals and consumers. According to a recent study listed in a patent (www.google.com/patents/ EP2476405A1?cl=en) the inventors mention most ammonia-free systems use higher levels of peroxide to compensate for the weaker performance of ammonia replacement ingredients. Another study (www.ncbi.nlm.nih. gov/pubmed/24602818) recognises an increase in damage from non-ammonia colourants with MEA in their formulations when compared with ammonia colour systems.

QUESTIONABLE CHEMICAL ALLERGENS

There are a number of chemicals found within hair colourants that have been known to cause irritation. Some of these chemicals include: • Paraphenyldiamine (PPD), Toluene 2-5 diamine (TD), and Toluene-2-5-diamine sulphate – known to cause mild to extreme allergies such as burning, itching, redness, chemical burns, rashes, blisters, facial swelling and anaphylactic shock. An allergic reaction to PPD can be difficult to identify as often symptoms do not appear until the second use of the dye. The body can become sensitised to the substance the first time it is applied to the skin, and when it is applied the next time, the reactive symptoms can appear. Sometimes reactions can be immediate, and most of the time they will appear within 48 hours of contact. Replacement ingredients for PPD like PTD or TD found in colourants that do not contain PPD can also cause allergic responses and in many cases people that are allergic to PPD may also be allergic to these replacement ingredients. • Ethanol-amine (ETA, MEA) mainly used in ammonia-free colourants may cause mild to severe allergies, • Resorcinol – Is an aromatic alcohol found in hair colour and bleaching products and can cause allergic reactions. • Sodium Laurel Sulphate is the salt of laurel sulphate and can irritate the skin • Lead Acetate – Often found in colour restorers, is often used as an additive in progressive hair dye products, typically products that are applied over a period of time

to achieve a gradual colour effect to the hair. Lead is suspected as a carcinogenic element, but studies indicate that only small quantities are absorbed into the blood stream via the scalp. Long term effects of lead acetate have not been studied.

ALLERGIC REACTIONS

While most people will have no problems with hair colourants and irritation, according to a recent article published by Health/US News, up to five percent of people will be allergic to hair colourants. Whilst this percentage seems low, for a salon owner whose business provides a thousand colours a year, this can equate to 50 people who may suffer an allergic reaction. The ramifications not only for the salon guest and their health, but also for the business brand can be huge, especially in the world of social media. Following the manufacturer’s guidelines for use of any chemical or cosmetic product is a must. Many colourants recommend an allergy test be conducted 48 hours prior to all colour services. The method and testing scenario can vary from brand to brand. The test enables observation of any potential reaction to the colourant during the 48-hour period. Conducting an allergy test is still not a guarantee that an allergic reaction will not occur. A patch test can sensitise a person to the allergen and sometimes it is not until the second or third application of an allergen to the skin, that a reaction will occur. It can take up to a week to see false or negative results. There are also instances where a consumer will have an allergic reaction to a hair colourant even if a successful allergy test is conducted in a small area, applying the product to the whole head is a different scenario altogether. Allergic reactions can happen to men and women of any age and at any time.

TOP TIPS FOR COLOUR SAFTEY

• Always follow manufacturers guidelines for product use • If in doubt about a patch test result conduct another test • Reduce the risk of allergies by wearing gloves, avoid contact to skin with colourant, and do not leave colourants on longer than their recommended time. • Always educate yourself about the products you choose to use, stay up to date with any ingredient changes to the product and triple check material safety and data procedures for the product. • Always have a strong contingency plan in place for how to respond should a guest suffer an allergic reaction to a product.

Hair colouring plays a very important part of people’s appearance and is an exciting, everevolving world in cosmetics and salon businesses. Being up-to-date with new formulations, innovations, techniques and any potential adverse effects of colourants will help you retain your colour clients and attract new ones! Hair Biz Year 12 Issue 5

Hair

2 2. BONACURE REFORMULATED AND MAD ABOUT WAVES BY SCHWARZKOPF PROFESSIONAL SKP’s leading Bonacure range has been revamped and reformulated, using specific skin-care inspired ingredients and formulas to leave the hair full of strength, elasticity and radiant shine. Hero products include: Hyaluronic Moisture Kick BB Hydra Pearl, Hyaluronic Moisture Kick Curl Power 5, The Hyaluronic Moisture Kick Conditioner and Collagen Volume Boost Whipped Conditioner www.schwarzkopf-professional.com.au

1. FINISHING SPRAY, FLEXIBLE SPRAY, FLEXI PASTE & CLAY WAX BY AFFINAGE PROFESSIONAL Affinage Professional now release 4 exceptional new styling products: • Finishing Spray is an extra strong hold spray with high shine. • Flexible Spray is a medium hold workable spray. • Flexi Paste is a pliable moulding wax. • Clay Wax is a traditional clay wax with a subtle unisex fragrance. www.affinage.com.au

4 4. PEGASUS INFINITE STYLING BY AUSTRALIAN INTERNATIONAL INDUSTRIES The humble comb is no longer just a comb. Pegasus Combs are high quality professional combs. Made out of hard rubber with Flexinite these combs are heat and chemical resistant, flexible and seamless. No mould lines around the handle giving comfort to the hand and No mould lines around the teeth allows the hair to glide through smoothly with minimal cuticle damage! Designed for an accurate finish, every Pegasus comb is unique. www.aii.net.au

5. CREATIVE CODE BY SYSTEM PROFESSIONAL Building on the success of the existing EnergyCode Complex from System Professional, the new styling range uses a uniquely designed technology - Creative Code, to deliver style that retains natural movement whilst also providing added care benefits. The 3 ranges include: BB Beautiful Base- delivering natural bounce and movement. CC- Creative Care- a range of 4 products designed to provide ultimate shine and softness. DD Dynamic Definition- for hold women can see but can’t feel. www.systemprofessional.com

3. 6 IN 1 WORKING SPRAY BY MUK muk Haircare are excited to launch the new Hot muk 6 in 1 Working Spray – a multi-function spray that provides flexible weightless hold, with zero stickiness. The technology includes unique advanced styling resins, providing intense style memory whilst laminating each individual hair strand and transferring excellent resistance against high humidity. www.mukhair.com

6. HAIR LAQUER BY MUK muk also relaunches hair lacquer, repackaged in a compact 295g matte black spray tin, so it is easier to hold and manage and looks good in any modern bathroom. www.mukhair.com

7. MAD ABOUT WAVES BY SCHWARZKOPF PROFESSIONAL Schwarzkopf Professional’s Mad About Waves is a sulfate free, holistic care and styling regime dedicated to beautifying every wavy hair type. The range includes: SULFATE FREE CLEANSER, SEA BLEND TEXTURIZING SPRAY, LIGHT SPLASH CONDITIONER, WINDSWEPT CONDITIONER, WINDY TEXTURE BALM and REFRESHER DRY SHAMPOO www.schwarzkopf-professional.com.au

8. EIMI MISTIFY ME BY WELLA PROFESSIONALS EIMI’s new Mistify Me’s exclusive micromist technology has the power to create multiple looks in one. Its light-weight formula allows looks to be easily brushed out, re-worked and to last from day to night, with touchable hold for up to 24 hours. Choose Mistify Me Strong or Mistify Me Light for extra-fine diffusion, quick drying time and instant hold to any look, without compromising on flex and natural movement. www.cotyinc.com

10. NOVAFUSION BRUNETTE TRIAL PACK BY DELORENZO Presenting the Novafusion Mini Trial Pack for Brunettes. Choose between rich Chocolate tones, Intense Brunette or Indigo to add bold blue-violet tones to hair, then finish off the look with the complementing Novafusion Conditioner, to add brilliance and shine to hair. www.delorenzo.com.au

9. EAU DE VAGUES AND LAIT DE SOIE BY KERASTASE Two iconic new styling products have joined Kérastase Paris’ naturally luxurious Aura Botanica collection: moisturising blowdry mist, Eau de Vagues, and smoothing blowdry milk, Lait de Soie. Aligning with the collection’s environmentally-conscious vision, Eau de Vagues and Lait de Soie are filled with 99% natural ingredients and assist with delivering naturally-enhanced healthy hair without any compromise on product performance. www.kerastase.com.au

11. HELENA MAKE UP COLLECTION BY STAGELINE Stageline’s new Helena collection is a seductive, bold make up that pays homage to Spring. Inspired by the strength of feminine beauty- a floral paradise in Berry tones, a glowing, protected and dewy skin with matte lips. This collection contains the perfect tones for this season of matte trends to introduce an enhanced smooth and velvety look without saying goodbye to shine. www.stageline.com.au

ir a h l a n o s r e p , g n li y t s ir a h t s e b e h t o t ” s “Home t c u d o r p d e t ia c o s s a d n a ls o o t g in m o o gr PARLUX ALYON LIGHT AIR IONIZER HAIR DRYER

State-of-the-art Air Ionizer Tech meets outstanding performance. The Parlux Alyon harnesses ions to create the most advanced technology, ensuring a brilliantly shiny, smooth and healthy-looking finish. The supremely powerful motor pumps out a mighty 2500 watts of power with an amazing 3000 hour lifespan. Parlux Alyon is incredibly durable yet lightweight and ergonomic. With four temperature settings and two speed settings, as well as an instant cold shot button, it is specially designed for dynamic salon use with an innovative hair catcher system and an anti-heating front body for stylists who utilise the whole body of their hair dryer. Encased in a unique prismatic finish, the Parlux Alyon allows you to fully express your creativity with eight trendy colours. Available in yellow, pink, coral, green, turquoise, bronze, matte graphite and matte black.

THE PASTEL COLLECTION BY ECHOS COLOR

Offer your clients a unique service with the new Echos Color Pastel Collection. Available in pastel tones of Lavender, Pink, Mint, Light Blonde Violet 8.02, Very Light Blonde Violet 9.02 and Platinum Violet 10.2. Made by Pettenon in Italy, Echos Color is an opportunity for salons to make big margins on quality colour that comes at a low cost. Premium Italian pigments offering infinite colour versality with 132 shades. Use as a permanent or semi-permanent colour, toner or filler, all from one tube. Echos Color provides total grey coverage and use of the anti-oxidising properties of Vitamin C assure long-lasting tones. The effective synergy with Beeswax provides natural protection and carries out a conditioning and softening action to leave hair brilliant and luminous.

STOP THE FADE WITH KERATIN COLOUR HAIRCARE

Designed to stop the fade, these specially formulated shampoos, conditioners, masks and serums add beautiful shine and smoothness while retaining colour vibrancy for longer. Designed and formulated in Australia, Keratin Colour Haircare is proudly vegan, sulphate and paraben free, and not tested on animals. Formulated with super-hydrating ingredients like Argan Oil, Coconut Oil, Marula Oil and Quinoa Seed Extract, Keratin Colour rehydrates, smooths and repairs whilst adding a glowing lustre to your client’s hair. Protects against breakage and environmental damage for hair that looks and feels healthier than ever!

MASTERCURL 30 IONIC FROM SILVER BULLET

Upright, super-fast heating and affordable, the Silver Bullet MasterCurl 30 Ionic Hot Roller Set provides hotter rollers and tighter curls. Two heat settings allow you to set the temperature to best suit each client’s hair type, with an integrated ionic generator to remove static and lock down the hair’s cuticle for ultra-shiny, easy to style hair. Folds away easily for convenient storage and includes 30 rollers: 6 x 25mm small, 8 x 30mm medium, 8 x 35mm large and 8 x 40mm jumbo. The set also comes with 30 easy to use roller clamps, 30 U shaped pins, a heat resistant glove and a convenient storage pouch for clamps and clips!

FOR STOCKISTS OR MORE INFORMATION CONTACT: Dateline Imports P/L PH: 02 9666 3611 | WWW.DATELINECITY.COM

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COMFORTEL NEW SALON INTERIOR COLLECTIONS The Dark Naturalist the new black

The Modernist modern monochrome

Natural Scandi natural pampering with a Scandinavian twist.

Refined Boho a neutral, laid-back style that’s earthen luxury Brass Living a bright botanical infusion with a touch of brass

White Minimalist layers of grey and white with natural raw finishes

Raw Urban the modern-day industrial urbanite

Designer the age of elegance

Parisian Plush a luxe parisian classic, that reinvent glamorous

Urban Jungle bold, affluent furniture with a ‘down to earth’ natural finish If you’re looking for some inspiration on how to achieve the idea aesthetic in your salon, Comfortel are here to help you. Debuting at Hair Expo 2018, the salon furniture and equipment company has created 10 new design collections this year, each unique and equally aspirational showcases. Known for helping salons create the salon space they love by with their salon furniture and equipment, the brand also outlines how to create the looks that will allow it to come to life. This means you can choose the whole look, or take elements from the collections to enhance your existing salon space. To get more inspiration on creating your ideal salon space visit their Showrooms Australia Wide or go to www.comfortel.com.au

A DAY IN THE LIFE OF A BACKSTAGE ARTIST

AMY GAUDIE for Wella Professionals

Working backstage at Fashion Week, especially New York or Paris Fashion Week, is a dream for many aspiring session stylists, so to get the inside word on what it takes to be selected and what it’s like to work on a Fashion Week team, we went in search of someone who knows.

Amy Gaudie is an EIMI Creative Artist for Wella Professionals who has assisted Renya Xydis on several Fashion Week teams in New York, Paris and Mercedes Benz Fashion Week in Sydney to name just a few. Having now achieved this dream for herself, Amy is passionate about helping others to also follow their dreams to catwalks around the world. Here is her best advice to help you tick that off your own career bucket list.

HOW NERVOUS WERE YOU ON YOUR FIRST DAY?

AMY, WHY WAS BACKSTAGE WORK A GOAL FOR YOU?

WAS IT ANYTHING LIKE YOU EXPECTED IT TO BE?

I’ve always loved styling hair, creating different shapes and textures and watching fashion week, avidly wanting to know the inside knowledge on how they created the looks. Fashion is also a passion of mine (I shop way too much!), so when you combine the two together, it’s like heaven for me.

HOW DID YOUR OPPORTUNITY OR FIRST BIG BREAK IN TO THIS AREA UNFOLD? I’ve been lucky enough to be part of the Wella family for a long time now and when my State Manager put my name forward for a submissions day in Sydney where I was up against 22 stylists from across Australia and New Zealand, I jumped at the chance. I worked hard and the rest, as they say, is history.

TELL US ABOUT YOUR VERY FIRST FASHION WEEK EXPERIENCE.

My first fashion week……. WOW!!! Where do I start? It was mix of emotions from completely overwhelming excitement to self-doubt. It was a real roller-coaster for me. I don’t think I ate all week, I just lived on coffee! My first show was assisting Renya Xydis for Wella Professionals at Zimmermann NYFW Feb 17 and this led me to be totally hooked and craving more. For me, the whole experience was life changing and the beginning of a new journey in my career.

Hair Biz Year 12 Issue 5

Holy shitballs!!! (Can I say that??) Next level nervous!!! Usually I’m not a nervous person, however emotions got the better of me. Combine being away from home, jet lag and being surrounded by insanely talented people within our industry (I was actually ready for the next plane out), I really felt the pressure. I didn’t want to let the team or myself down, so in true Amy style, I steeled myself, no one knew, and I conquered the first show.

No, it was better! It was like Christmas week in salon magnified ten times. I loved it. The buzz, excitement and pressure to deliver something that is so beautiful that people see and aspire to around the world is a privilege to be part of.

WHAT SKILLS DID YOU USE MORE THAN ANYTHING?

I’ve learnt that your skills need to be incredibly varied and it’s not always about your hairdressing technique. You need a full bag of tricks and you need to adapt to any situation without notice, you must be a team player and finally, a polished skillset will take you far.

WHAT ARE SOME OF THE BEST SKILLS YOU’VE LEARNED WORKING BACKSTAGE?

Slow down, slow down, slow down! My personality works at crazy speed all the time! Owning a busy salon makes me multi-task continually, so I really had to learn to slow my hands down. Runway models are completely different to our salon clients and this was a challenge for me to remember. I had to really learn to just calm and breathe, and once you do, the magic really happens. A wise woman (Renya Xydis) once said to me…. “Baby hands, Amy, baby hands” and her words are always in my ears.

WHAT IS THE ONE THING YOU ABSOLUTELY CANNOT DO WHEN DOING THIS STYLE OF WORK?

Think that it’s all about you!!! I can’t stress this enough. When you want to become part of this amazing session styling world, egos must be left at the door. We are there to assist our Hair Directors and to aid them in bringing their vision to life.

HOW MANY FASHION HAVE YOU DONE NOW?

WEEKS

I’ve been lucky enough to have been in eight fashion weeks including New York, Paris and Sydney and I’m incredibly grateful to Wella for the opportunities I’ve been given. The entire Wella team work very hard to ensure they create opportunities and career paths for their developing Creative Artists which translate into dreams come true for those who are ready and willing to do the work.

DESCRIBE A TYPICAL ‘DAY IN THE LIFE OF A BACKSTAGE ARTIST’

I’m never a big sleeper the night before a show as I’m worried I won’t wake up for the alarm. That means it’s an early start, coffee on the go and then hit the ground running. We arrive before all the models, so we can set up before the show, complete a quick debrief covering any changes and run through our timings. We’re usually lucky enough to get two to three hours for twenty to thirty models, (true!) and then….. let the show begin! If you’re lucky, your shows can be on different days but if you’re not, you rush from show to show, finishing the day on a high, posting your Instagram stories with a glass of wine!

IS THERE MUCH TIME TO SQUEEZE IN A LITTLE SIGHTSEEING WHILE YOU’RE IN SOME OF THESE GLAMOROUS LOCATIONS?

There is always time to sight see. How can you come to these amazing places and not take in their culture and sights?

WHAT’S IN YOUR KIT WHEN YOU TRAVEL OS?

Lots! I’m an over packer, not just for clothes but for every occasion. I also have a hair brush for every occasion. I like to always be over-prepared. My essentials are an array of combs and brushes, clips and pins, hat elastic, my hot tongs and hair dryer which are compatible for OS voltage and my fave Wella products.

WHAT ADVICE WOULD YOU GIVE TO OTHERS WHO ASPIRE TO WORKING ON BACKSTAGE TEAMS AROUND THE WORLD? Put yourself out there and have a go. You never know what might happen when you take yourself out of your comfort zone!

WHAT’S LEFT ON YOUR CAREER ‘BUCKET LIST’?

I don’t think I could ever finish my bucket list. It’s like my to do list. There are just too many things which keep getting added to it! I just want to aspire to be the best I can possibly be …. and maybe Fashion Week in Milan …. plus even directing a show in New York, ha ha!

Hair Biz Year 12 Issue 5

TAIWAN TRAVEL for Ibiza Earlier this year, AHFA Victorian Hairdresser of the Year, Michael Piastrino and 2016/17 Hair Expo Colourist of the Year, Adrian Rotolo, packed their bags and set off for Taiwan with a mission to educate enthusiastic Asian hairdressers. Keen to hear all about their experiences on tour, we caught up with the guys on their return.

MICHAEL, TELL US A LITTLE ABOUT YOUR OVERALL EXPERIENCE EDUCATING THROUGHOUT ASIA.

It was an eye-opener for sure. The talent in Asia is just outstanding!

HOW LONG WERE YOU AWAY?

We were away for 6 days but we packed a lot into that time.

WHAT WAS THE MOST SURPRISING THING ABOUT EDUCATING IN TAIWAN?

The attention to detail was the thing that we really noticed. The class really wanted to learn more on how to make every cut and colour absolutely perfect

HOW MANY HAIRDRESSERS ATTENDED EACH OF YOUR EVENTS ON AVERAGE?

We held two classes per day. The first Look and Learn class was attended by 280 stylists and we limited the hands-on class to 130 as there were only 2 of us and we wanted to ensure the quality of our attendees’ experience.

WHAT WAS THE HIGH POINT OF THE TOUR FOR YOU?

“WE WERE BLOWN AWAY BY THE LEVEL OF TALENT IN THAT COUNTRY. WE WORKED WITH SOME TRULY AMAZING HAIRDRESSERS.” 84

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The markets, the food, the people, and the night life was amazing!

WHAT WERE THE SIMILARITIES AND DIFFERENCES THAT YOU NOTICED BETWEEN THE TAIWANESE AND AUSTRALIAN HAIRDRESSING INDUSTRIES?

I think the talent in Asia is very strong and I can see that a lot of their learning techniques are

from Australia. They love the Aussies!

TELL US MORE ABOUT THE MAIN TECHNIQUES YOU WERE DEMONSTRATING.

MICHI focused on demonstrating structure in cutting, creating essential foundations and Adrian specialised in balayage, aned very clean colour work.

WHICH OF YOUR TECHNIQUES WERE THE MOST POPULAR WITH LOCAL HAIRDRESSERS?

The balayage techniques that Adrian taught were a big hit (as he uses secret techniques!), and Michael’s techniques showing how we take weight out of hair without using thinners were also really popular.

WHAT WAS THE FUNNIEST OR CRAZIEST MOMENT ON TOUR? Lol - the night market and seeing the raw chicken and then the cooked chicken and …..the smells.

ARE THERE OTHER COUNTRIES YOU’D LIKE TO TRAVEL TO FOR EDUCATION?

Yes, definitely, we have more dates set for Asia and America, so we are pumped!

WHAT WAS THE MOST SURPRISING THING ABOUT EDUCATING IN TAIWAN?

We were blown away by the level of talent in that country. We worked with some truly amazing hairdressers.

WHAT’S THE MOST DIFFICULT PART OF TRAVELLING TO DELIVER EDUCATION?

The hardest thing when we travel is that I miss my wife Mariè, and our two sons Joey and Frankie.

AND WE HEAR THAT YOU’RE ALSO REBUILDING IBIZA HAIR AT THE MOMENT TO CREATE A MUCH LARGER PREMISES AS WELL AS APARTMENTS ON TOP?

That’s right! The Piastrino family are building a larger salon at the original site in Albert park which will hold 18 stations and 6 basins along with 14 apartments on top of the salon.

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HAIR AND BEAUTY TAKES OVER BRISBANE

The 4th annual Brisbane Hair and Beauty Expo entertained, inspired and educated just under 7,000 industry professionals across the two-day show. Pravana Hair Competition entrant- Ladies Senior

Shaun McGrath Centre Stage Pravana Hair Competition - Avant Garde entrant

LOTT hEducation Stand - Ryan King

Jack Horton Hair Boutique - Centre Stage

Rising Stars Showcase 86

Hair Biz Year 12 Issue 5

Staged on Sunday 29th & Monday 30st July at the Brisbane Convention & Exhibition Centre, the event saw visitors travel from near and far, including regional Queensland, Darwin, Sydney, Melbourne, Perth and New Zealand.

FUTURISTIC COLOUR APPRENTICE

The Expo attracted the ‘best-of-the-best’ industry experts and educators including Lorna Evans, Rae Morris, Papas + Pace, Richard Kavanagh, Brad Ngata, Gay Wardle, Charlotte Ravet, Jules Tognini, Faye Murray and Nicole ‘Pinky’ Thompson. Attendees were educated and inspired while learning valuable techniques, skills and information across a variety of topics.

1st – Susan Hort – Clayfield Hairlines 2nd – Holly Sharpe – B’me Hair Salon 3rd – Domi Pinalli – Chroma Hair Studio

The Expo’s expanded Sunshine Pro Series Competitions were once again a stunning feature on the Expo floor. Over 500 industry professionals competed in the Emendee Nail Competition, Pravana Hair Competition, Redken Brews Barbering Competition, LashJoy Lash Competition and the Crown Brush Makeup Competition. All these competitions provided industry peers the opportunity to test their skills and go head-tohead for great prizes and most importantly, the prestigious titles. The Sunshine Pro Series Hair Competition presented by Pravana and managed by MIG Training, once again showcased and tested the skills of hairdressers Australia-wide.

1st – Tiffany-Jayne Mellor – B’me Hair Salon 2nd – Kirilly Hunt – Bella Hair@ Bellvista 3rd – Hayley MacDonald – Kiwi & Bull Salon

FUTURISTIC COLOUR SENIOR

LADIES CUTTING APPRENTICE

1st – Michael Kaasik – Sharp Cuts for Men 2nd – Katelyn Dean – Tognini’s 3rd – Hyunyong Park – Matters in Gray Training

LADIES CUTTING SENIOR

1st – Mark MacDonald – Freelance 2nd – Domi Pinalli – Chroma Hair Studio 3rd – Grace Hogan – Maverick Hair and Art Space

TRADITIONAL UP-STYLING

1st – Carmen Rogers – Art Hair Studio 2nd – Debbie Schwenderling – Applebom Beauty, Hair and Well being 3rd – Bryce Edwards – Fusion Hair & Body

AVANT GARDE UP-STYLING

1st – Piere Taylor – Epic Hair Designs 2nd – Luci Monaghan – Dimattia & co 3rd – Kim Astropalitis – Chroma Hair Studio

LADIES TOTAL LOOK – ONLINE PHOTOGRAPHIC

This year the competition boasted two new categories including the Ladies/Men’s Total Look Online Photographic Competition and the Salon Team Challenge, plus all the favourites including Ladies and Men’s Cutting, Upstyling, and Pre-done Colour categories.

1st – Dylan McConnachie – Ella & Jade 2nd – Maddison Power – Ella & Jade 3rd – Paul James Graham – Paul & Paul Salon

CONGRATULATIONS TO ALL OF THE WINNERS OF THE 2018 SUNSHINE PRO SERIES HAIR COMPETITION PRESENTED BY PRAVANA:

1st – Grace Hogan – Maverick Hair & Art Space 2nd – Xavier Pina Silva – Jimmy Rods Barbershop 3rd – Jase Alpen – Zeppelin Barbers Studio.

SALON TEAM CHALLENGE

The inspiration and education continued across the Salon Cash Centre Stage, Timely Spotlight Stage and Horatio & Finn Barbershop Stage. Over 40 free presentations were incorporated into the all-inclusive entry ticket price.

1st – Chroma Hair Studio Fortitude Valley (Colour-Kylie Pollard, Cut-Kim Astropalitis, StyleEmma Leach) 2nd – Chroma Hair Studio Highgate Hill (ColourCarly Pascoe, Cut-Eva Krawczyk, Style-Sammy Carey-Springfield) 3rd – Ella & Jade (Colour-Alannah Read, Cut-Will Webb, Style-Nina Meidow)

MEN’S CUTTING APPRENTICE

1st – Ricky Zizza – A.T.Hair 2nd – Tristen Tri Duong – Matters in Gray Training 3rd – Justine Cobham – Ironside Barber

CONTEMPORARY COLOUR APPRENTICE

1st – Nadene Barrett – Stelios Papas Toowong 2nd – Dakota Hunter – Waxing Express 3rd – Chloe Faulkner – Epic Hair Design Newmarket

CONTEMPORARY COLOUR SENIOR 1st – Keren Freeman – Uptown Hair Studio 2nd – Georgia Illingworth – Ink for Hair 3rd – Lee Cutting – Kiwi & Bull Salon

MEN’S TOTAL LOOK – ONLINE PHOTOGRAPHIC

With over 88 companies on show, the Expo featured a stunning range of quality industry brands and suppliers, with deals and special offers galore. Expo Founder and Manager Jason Greenhalgh was extremely excited with this year’s Expo feedback and the event’s future potential. “Once again, we are so appreciative of the industry support of the 2018 Brisbane Hair and Beauty Expo. They have voted with their feet as this industry event continues to go from strength to strength. The increases we are experiencing year after year are amazing. There is no doubt that the Brisbane hair and beauty industries are in good shape.” The 2019 Brisbane Hair and Beauty Expo will be held on Sunday July 28th & Monday July 29th 2019.

Hair Biz Year 12 Issue 5

AN IMPRESSIVE HERITAGE

Duglas Mendez: Next Level Hair Competition 2017

BIBA has an impressive 43-year heritage in hairdressing and remains as one of the largest and longest-running groups in Australia’s salon industry. Since 1975, BIBA has been delivering award-winning service from its 15 salon locations across Victoria and more recently The Biba Academy has had a lot to shout about!

Bronson Cheong: Next Level Hair Competition 2017

“I LOVE THE DIAL ON THE PANASONIC WHICH MEANS THERE IS LESS NEED TO CHANGE GUARDS. THEY ARE LIGHT AND POWERFUL, WHICH MAKES FOR A BETTER CLIPPER EXPERIENCE”

ROCCO, BIBA ACADEMY

Hair Biz Year 12 Issue 5

BIBA Academy’s two locations, in Fitzroy and Melbourne, were founded by Pavlos Divitaris and are now run by a team of leading industry figures including Simon and Ben Divitaris, Lyndal Salmon and Mirella Heuperman. At BIBA Academy, you’ll find a hand-selected team of award-winning educators who are passionate about Pavlos’ philosophy that one must push everything “to the next level”—hair, education and your own abilities. Our mission is to produce graduates who love their craft, who love being a part of our team and who can become the next generation of industry leaders. The Divitaris family established their network of professional salons in 1975 and then the two training campuses in 1999. It’s safe to say that the BIBA brand has an established history with the Australian industry. Originally, the Biba Hairdressing Academy was established to train and motivate their own company staff. However, with the evolution of the industry, and the BIBA mindset to give-back and encourage people to ‘love the feel of hair’, Certificate Hairdressing and Barbering courses are now offered to anyone with a passion to learn Launched just 3 years ago was The BIBA Group’s Next Level Hair Competition, giving ‘up and comers’ not only the opportunity to refine their finishing skills but to jam, celebrate and learn from the art of collaboration among some of the industry’s best mentors, educators and leaders. BIBA encourages individuals to take the lead from both a commercial and creative standpoint – whether it be to specialise in barbering or just to up-skill and refresh as a qualified stylist. With a prize pool like no other, the BIBA Next Level competition sets a benchmark for our industry’s training facilities to not just follow curriculum but to go above and beyond.

Next Level Hair Competition 2017

With six awards categories; Full Time Student Award, Academy RTO Apprentice Award, BIBA Styling Award, Master Colour Award, Barbering Award and BIBA Open Award, more than 50 stylists competed last year for the ultimate prize while enjoying the atmosphere of a street-party style catwalk at the BIBA Academy in Fitzroy and celebrating on the awards night at hip Fitzroy venue, Craft and Co. The BIBA Next Level Hair Competition is gearing up for a fourth amazing year in 2018 with the excitement and drama to be shared, this year, with a television audience! The proposed eightepisode series will explore the artistry and the grit that goes into preparing for hair competition as it showcases the industry’s up-and-coming talents. By following entrants as they prepare their models

Ben Russell: Next Level Hair Competition 2017

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and then battle each other in the finale, viewers will experience the tension and, ultimately, the triumph of this growing competition. With six grand prizes of a trip to London to study at Sassoon Academy up for grabs, there is no doubt that this is the competition that hairdresser and barbers actually want to win! Working closely with well established brands such as Wella has helped BIBA expand the competition in past years and we recently learned that the Academy and Salons have now also partnered with Panasonic as their preferred Clipper Tool of choice. We thought this was a good opportunity to speak to Simon Divitaris about this recent partnership and well it has been performing at the Academy.

WHAT MADE YOU PARTNER WITH THE PANASONIC BRAND AT BIBA? At Biba we like tools that make our life easier and with on selling on to our students or professionals we need to know that it is a quality product with great support.

WHAT HAS BEEN THE GENERAL FEEDBACK SO FAR REGARDING THE PANASONIC PROFESSIONAL HAIR CLIPPER FROM THE TEAM?

The powerful motor and the sharp blades make them easy to use. Being ergonomic and smooth means that your hands are not as tired at the end of the day. They feel more like a custom pair of scissors! Because of this, these clippers can be used also on one length haircuts and other looks.

WHAT DO THE TEAM LOVE ABOUT THE CLIPPER MOST?

Easy cleaning via the blades coming off and spring load opening makes it easy to get between the blades. The lLong lasting battery and the adjustable length dial.

HOW DOES THE CLIPPER SIT IN THE GROUP AS A GOOD RETAIL ITEM? The Panasonic sits at the high end like an iPhone in the mobile market. It’s a high-quality item.

HOW IMPORTANT IS IT TO DEAL WITH GOOD PARTNERS WHEN IT COMES TO BRANDS FOR BIBA?

Who we partner with is important because we need the confidence of knowing that if something isn’t right there will be a hassle-free free solution.

DO YOU THINK THE WELL-KNOWN NAME OF ‘PANASONIC’ HELPS WHEN IT COMES TO STAFF AND CUSTOMERS ADOPTING THE BRAND?

Absolutely! It gives people confidence that the quality will be long-lasting. BIBA Acadmey offer a range of courses including: • The BIBA Barbering Basics Course • Certificate III in Barbering (SHB30516) • Certificate II Salon Assistant (SHB20216) • Certificate III in Hairdressing (SHB30416) • Off-the-job training for apprentices • Reskill training for qualified hairdressers and barbers For more information on the academy and Next Level Hair Competition www.bibaacademy.com.au For more information on the Panasonic Clipper www.muimports.com.au 90

Hair Biz Year 12 Issue 5

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CUT AND SHINE By Amanda Callaway

It’s a cold and wintery Wednesday morning in the western suburbs of Melbourne, but Barber Max Laban isn’t worried about the weather. Max’s focus is on setting up a space ready for the youths that will soon crowd in. Many come from the streets; they might be homeless sleeping in doorways trying to escape the bitter winds, living rough in parks, couch surfing or scrambling for space in the ever crowding support shelters. They might be well dressed or not, hungry or full, sick or well; but they have one thing in common. All of them will have experienced hardship. All of them come to learn. Barbering is the skill, but many lessons are learned.

In 2017, Max had a vison to create a program with purpose, to provide support for those experiencing difficult life circumstances. His passion unfolded into the Cut and Shine program which has now been operating and developing empowered youth with skills for the industry. With the support of The Youth Junction Inc team, the program is growing and ABOUT THE CUT AND SHINE PROGRAM gaining massive support. The program framework offers a viable solution to the reduction of crime and anti-social behaviours in young In December that year, people by providing a positive, non-judgemental environment where young people can gain hard and soft The Youth Junction Inc. skills in the art of barbering which in turn, changes their behaviour and aims to build positive and pro-social sourced funding through structures within their lives. We anticipated that barbering will teach young people self-respect, how to treat R.E. Ross Trust and by others, knowing how to socialise with others, benefits of meeting new people daily, and most importantly February 2018 the Cut and changing young people’s lives through the art and skill of mastering a pair of clippers! The program was Shine program was born. developed to instil values in the young people who will become Barbers, in seeing the joy of customers as they

leave the chair feeling satisfied from their hair cut that would potentially change young people’s lives. This provides a great opportunity to young people to become positive role models, rather than always focussing on their disadvantages and deficits. Hair Biz Year 12 Issue 5

The Cut and Shine Program isn’t just about cutting hair, it offers the students so much more. While students learn a variety of skills during the program including clipper basics; the art of fading, OH&S fundamentals and responsibilities, how to gain work experience, the importance of attending Industry Trade Shows, they also learn how to setup a business, the importance of insurance, how to gain publicity and why promotion and marketing are so fundamental to a profitable business. They also learn about the importance of good customer service and treating everyone with respect.

my ordinary barber workshops where I was able to engage with an audience already in the hair industry”. Max remembers weeks where some students didn’t want to engage at all and then there were times where he just couldn’t connect or communicate with them because they were dealing with some serious events that most of us never experience. If homelessness wasn’t enough, the youth were trying to manage courts cases, some without legal representation, long days and weeks of being in and out of court, other police matters including theft, domestic violence, unruly behaviour and medical issues. Many were getting into fights over sleeping spaces and relationships. If their own problems weren’t enough many were being distracted by friends who were under the influence of drugs and alcohol, and many other issues. The distractions seemed endless. But they kept turning up. They wanted to learn. They sought the care and dedication Max and The Youth Junction Inc. provided.

“I am extremely proud to see what they have achieved over these past weeks”, Max beams, “they’ve learnt how to engage with customers, how to speak to them and how to properly drape our customers with a Cape. They’ve learnt the five things they need to do before they begin the haircut, and how to face challenging customers. Through team bonding, they’ve learnt to trust one another, they are offering help to one another, and are able to praise each other to help build self-esteem. They’ve learnt how to select the right tools to achieve their desired cut, how to blow dry and style, but most importantly they’ve learnt how to respect themselves as people.” When creating the program, Max knew he had to make sure there were activities and team challenges that would allow the group to turn to each other for help, building a solid team within the program. He focused on weekly planning, setting individual goals, homework and challenges that would assist in building social skills. “I also had to change the way I did things too” Max admits, “I really had to change the way I spoke, so they could understand what message I was getting across. I had to remind myself that these weren’t like

Max was amazed. He knew that even though they had all these things going on, they still turned up to class. He watched with respect how much commitment they put in, how much effort they turned out, and mostly how they kept turning up. Not just turning up but ‘With the right attitude” Max said. “I knew they had a choice of where to spend their Wednesdays, and every time I

was grateful when they chose to come here”. When asked why he felt there was a need for this kind of program, Max instantly becomes animated and his excitement about the program is contagious. “As a cont’d over page

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ABOUT MAX An integral and valued member of the Wahl Education and Artistic Team Australia, Max Laban is a well renowned educator with over 14 years’ experience in the Barber Industry. Known colloquially as the ‘Fade Specialist’, Max’s technical cuts and fades makes him highly sought after for education sessions. This, in conjunction with his community involvement also make him a highly respected member of the community.

professional Barber and a Social Worker part of my role is service,” he starts, “That service requires you to help someone who may be struggling with life in general. I’ve seen and spoken to a lot of youth who have either left school, got kicked out of school or even gotten to the point they’ve joined gangs.” He bows his head sadly explaining, “Now, these things don’t happen overnight. There would be some sort of pattern created, or they have been influenced by those around them that have led them to where they are now. Some have no jobs, some are lazy, generally there are no role models, no guidance and no support. These are basic things that are lacking in their lives which again has assisted in leading them astray. I can honestly testify this to be true because I was once in their shoes, I can speak from experience.”

Cut and Shine student Zeke was referred to The Youth Junction Inc. by the courts after his family life and his declining relationship with his father eventuated in police intervention. “Max has taught me so much and it’s not just about cutting hair, it’s about connection and it is really helping me more than I thought it would,” he says. “I never thought my life would lead down this path but I now know this is what I want to do with my life. I’ve made such great relationships with those involved in the Cut and Shine Barber program and the staff at The Youth Junction Inc. I’m so grateful for the support and opportunities provided, it really has changed my life forever.”

Speaking to some of his students, it’s easy to see that Max knows what he’s talking about. By the age of 24, Cut and Shine student Zoe had been through more in her life than most. Growing up in what she calls ‘a very broken home’, her father passed away from a heroin overdose when she was young. Followed by not one, but two of her brothers committing suicide. After having so many people and services in her life letting her down, Zoe became closed off, unable to trust and as her life careened off the rails, she ‘started having run-ins with the police’. Zoe’s story isn’t a solitary one. Many of the students now attending the Cut and Shine Program had been referred to The Youth Junction Inc by the courts, Police, Legal representatives, schools or other services. Some were involved in petty crime, some were abusing drugs. The difference now is that many of them have been given something they’ve never had before, a role model, people they can trust, a place where they can learn and better themselves and most importantly, a safe place.

Hair Biz Year 12 Issue 5

ABOUT THE YOUTH JUNCTION INC.

The success of the program is becoming more evident in the fact that students, once they have completed the full Cut and Shine (CAS) Program, are now enrolling at Chisholm Institute to do their Certificate III in Barbering. The program has also seen some big names in the industry provide support, with both Wahl and iCandy providing tools for the student’s workstations. Along with further support from organisations such as Chisolm Institute. The Youth Junction Inc. along with Max, the mentor, the confidant, the teacher, the friend, is very proud. Proud of the students. “They’re now making the right choices in the most challenging times in their lives” and that alone is a far cry from where they began and will give them an opportunity to shine in their future. For more information visit: www.youthjunctioninc.net.au

The Youth Junction Inc. (TYJinc.) is a not-forprofit organisation that established the Visy Cares Hub in 2005 which is a co-located, multiagency youth service centre in Melbourne’s Western Region. Alongside the other not-for-profit youth services, TYJinc. provides a range of services and programs to disadvantaged young people aged between 12-25 years. With the on-going support from Case Workers at The Youth Junction Inc. young people are provided with support in early intervention and recreation programs, legal, health, education, employment, new arrival support, crime prevention, social skills, settlement and training programs and services. Young people that are referred into Cut and Shine have shown an interest in upskilling and wanting to make change in their lives. Each year, TYJinc. helps 18,000 disadvantaged youths to integrate and participate in their local communities in healthy and meaningful ways. When young people are intensively worked with, there is real potential to achieve sustainable outcomes in not only their education and employment, but also their recreational time, family life and relationships.

KIRSTIE STAFFORD

BLOG SPOT.

RESILIENCE

Last time I wrote for you, I talked about the human emotions that I believe build great hairdressing teams: Creativity, Commitment, Certainty, Determination, Flexibility Compassion Connection and Vision. This leads me to my next subject: Resilience. It’s a word that we talk about frequently in my salon space. Who has got it? Who needs it? I asked a couple of my team about what it meant to them. Chelsea - It means having thick skin, not taking things to heart or absorbing yourself in a situation with too many emotions of the people around you.

Emma - Always think of being resilient like water off a duck’s back. We are always making people feel good about themselves but sometimes things don’t go to plan. You can’t take it to heart and have to get on with it, give your best and be resilient. Ambah - Suck it up princess! Michael - Well he googled –‘What is resilience?’ • Resilience is the ability to cope when things go wrong. • Bouncing back after difficult times • Dealing with hardships and still holding your head up • Giving things a go or trying your best • Being strong on the inside • Being able to cope with what life throws at you and shrug it off • Standing up for yourself Well, that pretty much sums up salon life. Clients are early, clients are late, they book for a half-head of foils but the picture they finally show us is a colour correction, multi-shaded, multi-tones with a root stretch toner plus baby lights and a basin balayage. Clients tell us they have NEVER coloured their hair and they don’t use Pantene. Clients say things like, ‘three layers, please’ and ‘how dare 96

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you have a holiday?!’ It doesn’t suit their plans. All of these things require immense restraint. We’re all tempted to blurt out responses such as “Sure, sure, Pinocchio, no colour here!”. “I’m a hairdresser, not a wizard! I can give you the best hair you can have in 30 minutes as that’s when my next client arrives!” and “Yes, I shall give you exactly what you want ….3 distinct layers…” Here are a few things I’ve learned that help with my team when their resilience is low. Take a breath, actually take 10. In through the nose and out through the mouth…. and then a big glass of water! Ask yourself, ‘Have you had enough sleep?’ ‘Are you Hungry?’ ‘Are you tired?’ ‘Are you too hot or are you cold?’ ‘Is there something else going on that’s already used up your patience today?’ Then think of things that make you happy. The beach, the sunshine, weekends and my all-time favourite at the end of the week….. you have tallied up your totals and you hit your target. Find that team member who always has the dopamine and makes you laugh. Being in the salon really is the best place to be. Making clients feel fabulous and working on their own unique image is something pretty special, we just need to remember that hair is our super power. Being resilient at work is all about replacing ‘F#ck Off’ with ‘Yes, sure, of course I can!’ and getting on with it.

www.woohoosalon.com.au Facebook woohoohoosalon Instagram Woohoo Salon If you wanna see my Kids, Dog & Food I eat Facebook: kirstiestafford insta: kikisatfford

PAUL FRASCA

BLOG SPOT.

THE HAIRY BEGINNINGS… When people hear the story of Sustainable Salons, I’m often asked, “Paul, you were styling hair for European royalty; how did you go from there to picking up hair clippings and used hair foil?”

It’s a fair question, and you may be wondering how that happened too. First of all, it was not a decision that I took lightly. Working with hair is absolutely my first passion. I have so much love for this industry, so when I realised it had such a huge environmental waste problem, I couldn’t let it go. I could see that no one else was ready to get down and dirty to make it happen. So, was I going to ignore it, or take the challenge on? At the end of the day, it was a no-brainer. And I’ll admit the path to Sustainable Salons – where we now recycle and repurpose up to 95% of hair salon waste – has definitely been a challenge! Really, it all started when I met my partner, Ewelina Soroko. Her passion for the environment and the knowledge she shared about sustainability completely resonated with me. I’d been working as a hairdresser since the age of 11, yet it only occurred to me through Ewelina just how wasteful the hair industry is. Our discussions always came back to the same issue. Hair salons were creating massive amounts of waste that could be recycled, but a huge majority of it was going straight from salon to landfill. It was obvious that it was an enormous problem. The only question was, how deep does the rabbit hole go? We decided to start off small, looking at just one material: aluminium foil. With a little research (i.e. more than a month on the road, visiting and

collecting bags full of used foils from hundreds of hair salons), we found that Australian hairdressers send one million kilos of foil to landfill every year. So much for starting small! The sheer amount of waste was really unbelievable, and foils were just the beginning. There was an enormous volume of other items ending up in landfill, from shampoo and conditioner bottles, aerosol cans, mountains of hair, not to mention dyes and chemicals poured straight down the drain. As I stood looking at our van stuffed to the brim with used hair foil, it was clear to me. Tackling the hair industry’s waste problem was my new calling. Fast-forward a couple of years, Ewelina and I had co-founded Sustainable Salons and we began signing up our first few hairdressers to the brand new resource collection system. Those were long days, when the two of us were the whole team. We would drive up and down the coast to sign new salons to our program, dive into their bins to pick up their recyclables, bring it back to our depot, sort it by hand and then send it off to be processed. Sustainable Salons still collects and processes everything by hand, but thankfully we now have a bigger team! Three years on and the hustle has been worth it. Our multi-award-winning program has now

rescued over 219 tonnes of waste! That includes a whopping 52,000 kg of plastic, 81,700 kg of metals, 70,800 kg of paper, 7,500 litres of excess chemicals, and 7,100kg of hair. Not only that, all the money made from those resources goes towards providing meals for our communities’ most vulnerable. Through OzHarvest and KiwiHarvest, we have helped to provide over 48,000 meals! We also have the largest ponytail donation program in Australia, with over 25,300 ponytails collected resulting in 1,265 wigs for those who have alopecia or suffer from medical treatment related hair loss. So there you have it- how I went from upstyling the hair of royalty to undoing the waste problem in the hair industry. It’s still just the beginning; to solve this problem we need all hands on deck. Come join us and let’s make waste history. Keen to join the movement? Register your salon details at www.sustainablesalons.org! Hair Biz Year 12 Issue 5

GEOFFREY HERBERG

BLOG SPOT.

STAND TALL AND DON’T SLOUCH! In this article I really wanted to share my own personal experiences and highlight one of the health challenges we face as hairdressers. The area of maintaining good health and looking after ourselves is certainly receiving more attention and I have recently noticed via salon’s social media platforms that many are engaging various health and exercise practitioners as part of their team building activities. If we don’t have good health and maintain our bodies, our careers will be cut short.

“You have a serious tear of your disc in your lower back from repetitive motion and standing in one place. You also have damage to your right shoulder, arm, hand and fingers. You might need to think about changing your career”. I began to tear up ... after 23 years as a hairdresser, and as a salon owner, I thought about my clients and salon team members. If I closed my eyes, images of me teaching seminars, and travelling the world all because of my chosen career popped up. I felt like my life was suddenly about to be taken from me.

It was about 7 years ago, just before I began my education brand (GEOFFREYHERBERGEDUCATION), that I realised that my career could possibly be cut short due to back injury. In fact, a partially torn disc in my lower back and being over 6 feet tall was certainly not the best combination for being a hairdresser.

A week later, I hobbled into my doctor’s office who said, “You can continue to be a hairdresser, but you will need to make some changes. I was enrolled in a back rehabilitation program which went for several weeks involving hydrotherapy, gym and stretching, and I also learnt how to function better in the workplace, maintain correct posture and become a little more healthy, especially with my diet and eating habits.

I remember it clearly, at the end of a crazy busy week in the salon, I had cut and styled my last three client’s long hair in my signature Victoria’s Secret style with volume and lots of bouncy curls. It wasn’t unusual to feel tired on a Saturday night (I’m sure that many of you can relate to this). I went home and called it a night. I woke up at 2 am in the morning with a stabbing pain in my lower back, and soon realised that I couldn’t get out of bed or in fact, even walk! As I’m sure most of you can relate, I took the strategy of taking some Panadol, going to sleep and hoping it will go away! Well, it didn’t. After two days of being unable to sit, stand, or walk, my doctor said, “Go to emergency,” and it was off to the Wesley Hospital Fortunately I didn’t need an operation but was in hospital for a few days to manage the pain and stop the muscle spasms. It was after several tests, x rays and lots of morphine that my doctor came to me and asked what I did for a profession, to which I replied… “I am a hairdresser”. 98

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Here is what I learned: 1. D o not stand in place for more than thirty minutes without walking around. 2. The most effective strategy is building your core strength and following a stretching routine. We all really need to hit the gym three times a week. When I started, I worked with a Personal Trainer, so I could gain confidence lifting weights and stretching correctly. 3. Drink lots of water during your work hours. Eat healthy. 4. Try stretching in between clients. Simply touch your toes, do side bends, buy a rubber ball and squeeze it, or a tennis ball and lean against a wall, moving the ball up and down your back. 5. Get massages and bodywork. You deserve it. I currently have one every 2- 3 weeks. 6. Keeping your back and your neck straight but bending your knees to get at that

level you need to cut those very important details. Whether you are shampooing a client’s hair or bending to cut hair, always adjust the chair height so that you can stand straight or bend your knees whilst cutting hard-to-reach areas. 7. Use a cutting stool. This will allow you to sit down to cut at eye level. Doing this takes the stress off not only your neck but the rest of your body as well. Perhaps even look at an ergonomically-designed stool to move easily around the salon. 8. Perhaps if you are standing all day, invest in an ergonomic rubber mat which can help to reduce lower body and back pain as well as developing varicose veins. 9. Make sure your hairdresser’s scissors are sharpened regularly, to avoid strain from repeated, difficult cutting. Keep your wrist straight and your elbow low whilst cutting. Ergonomic hairdresser’s scissors will help you to maintain these comfortable, feelgood postures. 10. I would also suggest you talk with other stylists at your salon and remind each other of these body positions. You might decide to create a buddy system to keep an eye on each other or maybe the entire salon could adopt the project as a team. It’s great to have someone looking after you to tap you on the shoulder and remind you to straighten up or sit down. I am currently managing my physical challenges with major lifestyle changes including physical therapy, and most of all, a new understanding of my stage of life. Sometimes our determination and ego is too strong to listen, and your best creativity comes from strength, endurance and vitality. Until next time Regards Geoffrey Herberg

BE THE REASON FOR CHOICE NOT CHANGE!

JUSTIN HERALD

BLOG SPOT. We are constantly told that the customer has one thing more than ever before… CHOICE, but why is it that a lot of businesses are ignoring the signs and still treating their current and potential customers with contempt? It seems these days that there is a mentality of “burn and churn” with a lot of businesses as trying to retain their customers is an afterthought. With the amount of competition in the marketplace, one would assume ensuring that we are looking after our customers would be paramount, but sadly that doesn’t seem to be the case. Customers these days are constantly looking to change where they spend their money due to not getting the service they desire. At a recent staff training day for a large corporate client, I asked a question which seemed to have a lot of answers but, to be honest, the answers received were too stock-standard. The question was…. Why would your company be the first choice for a customer? Now, the answers were: “because we are good”, “because we are cheaper than our competitors”, “because we have a good marketing plan” and so it went on. Whilst all of that may be somewhat important to the customer, in reality, most times all of that will not even matter if the customer’s needs are not being met when there is an interaction and touch point. Below are 6 areas that customers these days are craving. If we do not provide at least some of these, what we have done is facilitated a sense or need to “change” within our customers. 1. Consistency. Your clients want to have a consistent experience every time they deal with your business. If they are getting great service one time and then no service experience the next, then that will ensure they start looking elsewhere. Delivering consistent service has to be a deliberate action. You cannot just “hope” that your staff will make sure this will happen. It has to be part of your company’s culture. It needs to be imbedded. 2. Heart. People not only buy into the product or service that you are selling, they also and more importantly, buy into people. That is why we all need to ensure that there is a “heart aspect” to how we treat our clients. We all have experiences every day, every week, where we just get treated like a number. When we get treated like a valued asset to a business, that resonates with us and

we have a sense of loyalty to that business. Your staff play a major role in the client’s experience. Their interactions need to be meaningful and not just robotic. That is why online shopping is increasing. If we are not going to get a great, heartfelt experience face-to-face, we may as well go online and shop. It has become the exact same experience! 3. Ownership. It would be an interesting experience if some businesses actually tried using the processes that they expect their clients to go through. Common sense seems to be gone these days. We all need to own the processes our clients go through. It needs to be easy and simple. Your clients want to know that whatever experiences you are going to give them, good or bad, have been tried and tested by you. There does seem, these days, to be a lot of untested procedures being thrusted upon the consumer. How often do you or your staff experience what you are selling from a client’s perspective? 4. Individuality. Personality sells, yet it is hard to find when dealing with a lot of businesses these days. There is this “cookie cutter” approach that makes no sense whatsoever. Yes, I understand that there are ways to ensure the same level of service is being applied to each customer, but it does seem that we have taken the human aspect out of things by trying to ensure everything is “uniform”. A few years back, there was this one worker at Thornleigh McDonalds drive through. He used to be rostered on really early in the morning. Now no matter how tired or crappy you felt, when you got to his window, he made sure you left smiling. HE WAS MEMORABLE! Are your staff being remembered for the right reasons? 5. Competent. Your clients are desperate for your staff to know what they are doing. I recently had to buy a new microwave, as I blew ours up. Now, I have no idea about what would be a good, or bad microwave. I did a bit of Google research

but that was about it. I went to a major retailer and asked for the person in that department. I was introduced to (and I am serious) “the most sought-after microwave sales person”. Well yeeha, I was now in great hands! Ummm… no! After asking a few questions, the sales person read the side of the box out to me to give me the answers. Now I could have done that. I was after someone with more knowledge than me. This seems to be a bit of an issue these days. Recently for a retail client, we were asked to survey random customers for their stores. The client wanted to know, what was their biggest frustration the customers had. 78% of people stated that lack of product knowledge was their biggest issue. Lack of product knowledge is a great way to lose customers to your competition. 6. Engagement. If you want to ensure that your business is the number one choice for your clients and not the reason they are searching for a change, make sure you engage with them. Have fun with them, get to know them a little. Sure, you may only have a short time with them each time, but you never get a second chance at a first impression. You want your clients raving about your business in a positive way and that can be easily achieved by good old-fashioned conversation. We all want to be the first and only choice, not only for our current clients but future ones as well. That is why we all need to ensure all aspects of our business are in line with the bigger picture. Your clients are screaming out for amazing experiences. Just make sure you give them some. Justin Herald is the Managing Director of Customer Culture, a customer service and sales training company with clients around Australia and overseas. He is the Author of 8 international best-selling books and speaks at over 80 conferences each year. www.CustomerCulture.com.au

WHAT IS A MARKETING STRATEGY AND WHY YOU NEED ONE By Sara Berry, founder of Marketing Sense

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A marketing strategy is a business process which is centred on driving growth. If you have a marketing strategy for your business, you are better able to actively anticipate, create and deliver the services your clients want, the way they want them. A clear strategy is integral to the future of your business as well as ensuring that you are making the most of your resources - your valuable dollars and precious time. When I was putting this article together I googled marketing strategy for hair salons and there was not one single article that outlined a strategy; they were all focused on social media campaigns, websites, customer loyalty programs and SEO – all of which are important – but they are not a marketing strategy - they are the tactics that deliver on your marketing strategy. A good marketing strategy starts with a marketing objective. You may want to increase your number of clients by 10% for example. The easiest way to do this would be to attract clients similar to the clients you already have. Therefore, understanding why your existing clients come to you is very important, which leads us nicely to step one - understanding your core client. Why do your clients come to you? What do they love about your salon? What makes you different from all the other salons in your area? If you were to start marketing without knowing your ideal client - where they live, what they love about what you do and where they get their information - your marketing tactics may be all wrong! For example, if your ideal client is a city professional for whom time is money and whose expectation is for you to cut to the latest trends and techniques and you try to attract them through a voucher offer program offering a junior stylist appointment, you are going to be wasting your marketing dollars and attracting the type of clients who will likely never become an ideal loyal long-term client for your business. Sometimes by understanding who your ideal client is you can also better understand who they are not! Another reason to undertake a marketing strategy is to understand your offering. Why are your loyal customers loyal? What makes them keep coming back? Do you understand what makes your salon valuable to your clients? Sure, they like how you cut their hair – but what does that actually mean? That you take the time to understand their hair? That you are across all the latest cutting techniques? That all staff are trained to a certain industry standard and have an extreme sense of style and understand a client’s lifestyle and what will work for them after they have left the salon…? You need to: • Observe your clients, ask great questions and work towards understanding what it is they are trying to achieve through your services. • Stand in your client’s shoes and look at their decisionmaking process, their full range of choices (which includes you, but also your competitors).

Then you need to start living that. From the receptionist to the apprentice to the owner, if you are all about style and latest hair cutting trends then that needs to be demonstrated through the customer experience, the brand and every single member of staff. From how you answer the phone, to what coffee you serve - how the salon is decorated, what magazines you carry, how the team dress and speak and behave. This is all part of delivering on your marketing strategy. But where the value lies in truly understanding your client and the value that you bring them, is really about building your marketing capability. You will start to appreciate that to achieve sustainable profitable growth, you need to know this stuff; as a business owner, you and everyone in the salon need to understand the marketing process and ensure everyone is focused on the road to profitable growth which is to attract the right customers and KEEP them! It’s essential to be very familiar with your salon’s strengths, weaknesses, opportunities and threats so that you can find ways to minimise weaknesses, leverage from strengths to make the most of opportunities and keep abreast of threats. So, using the example above, if your salon wants to attract city professionals who are seeking style and understand their corporate lifestyle, then ensuring even the most junior members of the team are well trained on providing exceptional service levels efficiently, can help to minimise any weaknesses around service. If you have a great city location near all the corporate offices, then a major strength to leverage from and market would be your location. A threat could be clients using supermarket colours, so an education campaign on why salon colouring is beneficial would help you to overcome this. You need to refine your marketing strategy and work on building your business intelligence from client data on an ongoing basis – figure out your goals and the type of brand and client experience you would like to offer and continually measure your success across key KPIs, so that you understand what is working and what is not working. With a marketing strategy in place, you have a roadmap that sets out the vision of where you want to be and what you want to create. Your marketing strategy creates the foundations from which you can create sustainable profitable growth with your various integrated marketing activities. If you would like to learn how to save time and money on your marketing sign up to the free 7 Day Marketing Challenge https://www.marketingsense.com.au/7day-marketing-challenge/ Sara Berry, Founder of Marketing Sense, is an internationally experienced marketing professional with 25 years’ experience. Since opening their doors in 2012, Marketing Sense has worked with businesses to develop cost effective strategies for growth. Hair Biz Year 12 Issue 5

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FACEBOOK MESSENGER BOTS AND WHAT THEY MEAN FOR YOUR SALON By Tahlia Shorter

Social media is becoming a major customer service tool and companies small and large are saving time whilst still creating awesome customer experiences by using Chatbots on their Facebook Messenger. And if you’re wondering what a Chatbot is… Chatbots are the best virtual assistants you could ever want! They take the repetition out of customer service tasks, get vital information to clients more quickly and can help improve your personal marketing strategy.

WHY FACEBOOK MESSENGER?

Fully-automated instant responses, 24/7. No more waiting around for a reply, with a Chatbot your clients will get immediate information regarding directions, opening hours and services – they could even book an appointment right in Messenger without anyone from the salon having to type in a reply. If you’re running Facebook ads, then you’re probably getting the same few questions over and over. You can’t ignore those messages, but it can become time consuming for someone to answer them all. Even 30 minutes a day responding to messages adds up to thousands of dollars in appointments over the year. Quick responses make clients feel engaged and valued – Chatbots are quick, effective and informative without seeming impersonal; they’re coded with your unique responses after all!

WHAT CAN THEY DO?

Chatbots can do a lot depending on what you want them to do and what you teach them. One of the best advantages of a Chatbot is how quickly it can answer the questions you are most commonly asked and some of the basic tasks it can perform. Your Chatbot could answer questions like “What are your prices?”, “What are your opening hours?” or “Do you do balayage?”. Enquiries like “I want to book an appointment” can be handled inside the Messenger conversation. Imagine that your salon has recently moved location or is a bit tricky to find for first-time 102

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visitors. If, when booking an appointment, your Chatbot asks if this will be their first visit and they say ‘yes’ then it can send them a map or photos of nearby landmarks. This not only helps the client feel valued but makes the customer experience much smoother which helps build brand loyalty. Or if a potential client asks to see examples of your salon’s work, they get an instant response with your latest Instagram photos and videos.

PERSONAL MARKETING OPPORTUNITIES

There are so many additional benefits to using Chatbots and practical applications beyond responding with opening hours and prices. Anyone who has commented on your posts or messaged your page could be sent a discount code or details of your latest promotion by your Chatbot. Clients can engage with you immediately after seeing your content and are more likely to book immediately if the option is right there, rather than waiting for a follow up message. Your Chatbot can even follow up with customers who have used it to book an appointment by offering discounts for them and a friend. Recommend a Friend promotions are a great way to expand your customer base. Chatbot promotional marketing messages could also help fill up empty slots on slow days. Facebook Messenger messages are far more

likely to be opened than emails so Chatbots are a great source of lead generation and revenue through personal marketing.

WHAT CHATBOT SHOULD I USE?

There are plenty of Chatbot providers out there but whichever one you choose, it’s important to ensure your bot is done well and is written with your voice. Remember, it’s not there to replace anyone – a Chatbot should be able to answer basic questions and take bookings, handing over to a human if the client needs anything complex or specialist advice. We’ve used ManyChat because it’s free to start with, simple, easy-to-use, and the pro accounts are competitively priced. With this service, you can create a bot in minutes without coding knowledge. It uses an intuitive drag`n`drop builder and only needs to be connected to your Facebook to set it up – perfect if you want something that just works with no faff! Get started on your own Facebook Messenger chatbot for your salon and start reaping the benefits! If you would like to hear more about where social media and Chatbots can take your salon, you can learn more at Scene It Social. We’ll help you with your digital marketing strategy, so you can focus on running your salon and taking care of your clients! Contact by email at hello@ sceneitsocial.com.au or learn more by visiting www.sceneitsocial.com.au

GETTING BACK ON THE HORSE By Caitlyn Menzel

Let’s cut straight to the chase; I’ve hit pretty much every snag that my business ownership journey could throw at me. I’ve been hospitalised a few times, I’ve had my staff walk out, I’ve experienced nineteen robberies (yes, really), I’ve even had my power cut off, I’ve had a landlord change the locks, I’ve had ex-staff slander me, and their families, and the list goes on. Whatever you’re dealing with, like most experienced salon owners, I’VE BEEN THERE. I’m not going to sugar coat it, it sucks! As much as I’d love to sit here and say being an employer and small business owner is sunshine and rainbows every day, I couldn’t be farther from the truth. Nine days out of ten, salon life’s good, great even. But what happens when things don’t go to plan? What happens when that perfect space you call home for majority of your week gets flipped on its head? I wish I could tell you that there’s one magic formula, or that the salon fairy could come in deliver a bottle of wine and everything would be ay-okay again. But that’s not how this works. This is life. So, let’s get real and talk “getting back on the horse”. Here’s how… First things first, FACE YOUR SHIT. You know that old saying about an emu burying their head in the sand? Yeah, it’s kinda true. Throwing the unopened bills in the bin won’t make them go away. Something bothering you? Something you’re scared of? Something you’re avoiding? Yeah, you need to attack it head on. The only way forward is through, and sometimes that pathway is yucky and sticky and like walking around on a rainy day at Falls Festival, but ignoring it isn’t going to make it go away; in fact, the exact opposite. Feel the fear and confront it face to face. Next up, WILL YOURSELF THROUGH IT. Look, sometimes this one is about as useful as me telling my dog not to sleep on the bed. You say no, but he does it anyway, so you kinda just let it happen. It’s the same when you’re feeling less than average (or you just got a savage onestar review that’s cut a hole in your heart). You say to yourself, “you got this”, “keep going”, “don’t give up”, but still the negative beliefs seep in. The most powerful thing to do here is GROUND YOURSELF. Literally put your feet on the ground, get comfy, think about the things that make you happy, the awesome stuff you’ve achieved, that you’re alive, well, have a roof over your head, whatever it is that gets your mind back to the real world and out of that negative shit your ego keeps stacking on your shoulders.

The keyword here is gratitude. It’s downright powerful, and so is reflection, not necessarily about the situation at hand, but when I get stuck in the “I wanna burn my salon down and never go back” mindset, I think back to that time in 2010 when I did $8,200 for the month, and that now that’s an average day. Or, I look back at a selfie from fifteen years ago and realise that my eyebrow game is now stronnnng and thank GOD I got out of that awkward stage of my life. Reflection is gold baby, solid gold. TAKE “YOU” TIME. You? Time? HA! Sometimes you don’t have time to count to six, right? Wrong! MAKE TIME! Everyone needs self-time. Time to chill, recharge the batteries, indulge in some trashy TV and not get out of their PJs all day. But really, everyone’s idea of me-time is different, mine is to turn off my phone for a weekend, head to the beach with my boys and eat lotsa good food. I love food. But for you, what do you love? What’s going to get you out of the mind and body numbing flagellation that is day-today salon life that’s burning you out? Going to the movies? Watching an entire season of Grey’s Anatomy and bawling hysterically into your cat? A slipknot-fuelled gym session? YOU. TIME. Can I say it again? And book it in, you have 24 hours in every day, you choose how you spend them, make them count. Next, CLEANSE. I am that weirdo that’s into witchcraft and crystals, and you’ll often see me sageing everything in sight, but when I say “cleanse” it can be a few things. Cutting off a toxic friend, changing your bed sheets, even cleaning out your linen cupboard or your laptop. Decluttering your life in a physical aspect can be so unbelievably cleansing for the soul. You know the 16 Redbull cans, shoes, receipts and random rubbish you have strewn all over the floor of your car? Don’t ignore it, get rid of it. Cleaner environments, relationships and salons generally mean a clearer headspace.

Last but not least, ASK FOR HELP. You are not alone! Like, seriously! If you don’t have a mentor, get one. I’m lucky enough to have two, who I swear see me at my absolute worst, but they’re also there as a shoulder to cry on, a helping hand to pull you out of the black hole of emotion you’re feeling, and their job is to keep you accountable and help you pick up the pieces of whatever situation you have at hand and flip it into something awesome. A coach or mentor is the best investment you can make if you’re struggling with anything at all in your business. As a business owner, and in the hair and beauty industry, only a few of us can really grasp what we mean when we say, ‘hair splinter’, or can genuinely offer useful advice. If you have “no one” to unload to, get down off your unicorn and find someone, there are so many incredible forums, groups, even hair and beauty specific associations available to us today. There are plenty of professionals less than an arm’s length away, so find them. YOU ARE NOT BATMAN, so stop pretending like you are. And my final words of wisdom, surround yourself with people that make you happy and only serve you in a positive way. It’s okay to outgrow people, let yourself. You won’t look back. Hair Biz Year 12 Issue 5

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HOW TO IMPROVE THE PROGRESSION OF YOUR APPRENTICES? By Anthony Gray, Matters in Gray Training Organisation

Colleges operating in the formal training space are in a privileged position to be able to work with many salons and hairdressers who provide incredible education and development opportunities for their staff. Partnering with salons across the depth and breadth of our great industry allows the college to see first-hand best practice salon education programs in all their forms. In turn, it allows the college to work closely with dedicated in-salon educators who nurture and develop their teams and in particular, their emerging stylists and apprentices. While we all know a one size fits all approach to education is destined to fail, those who have seemingly cracked the code in relation to training and progressing apprentices have many common touchstones that can be tailored to suit any salon model. In essence, the creative and fun nature of salons makes them great places for apprentices, both young and old to work. When educating an apprentice, the best in the biz blend a strong training plan that challenges the apprentice with an inspiring culture that provides a sense of belonging and team. In practice, the common threads demonstrated across salons that successfully grow apprentices are: - A clear and concise plan that includes well defined timeframes and accountabilities for the training of skills over the duration of the apprenticeship. The key to making this work is to kick the training package ‘mumbo jumbo’ to the curve and develop a skills-based plan that hits the key areas of: • Cut • Colour • Chemical • Style and Design • Consultation Salons can then arrange these building blocks in an order that suits their businesses; therefore creating a challenging environment that allows 104

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the apprentice to feel like a contributing member of the team. - The best of breed salon educators bridge the gap and partner with a college that will work with them to ensure that the formal training and assessment provided by the college walks in step with the insalon plan they have created. In real terms this covers everything from: • The order of the course units. • A plan for college training delivery that covers college and/or workplace delivery to develop a tailored solution that works hand in glove with the in-salon program. • A clear pathway for when and how assessment will be conducted - Success is demonstrated by those who embrace the journey and go back to basics with the apprentice. The hardest part for an experienced hairdresser is to deconstruct what is a complex role and hit the fundamentals. Cutting is a classic example. Insalon educators who progress the apprentice through the solid, uniform, graduation and layered cutting structures provide the building blocks for success. - Great in-salon educators challenge and excite the apprentice to develop strong practical skills that contribute to the team. The statistics hit

you in the face. Only 30% of apprentices complete and half of those who cancel, do so in the first 12 months. The best salon educators have moved beyond the old school notions of ‘doing your time’ and create plans that challenge the apprentice to be constantly building skills that contribute to team performance. - Successful salon educators ask a lot from their college in relation to communication and feedback. They invest time in the partnership to ensure there is alignment between the formal training and the in-salon training, holding the college to account at every step of the way. In the end, we all know hairdressers who are proud of where they are trained and talk with reverence of their salon educators and mentors. Salons that succeed in the training and education of the next generation quite simply see the apprentice as their industry calling card and their ongoing legacy. The examples of best practice we have observed over time help to highlight some of the fallacies that salon owners can have when working

“ONLY 30% OF APPRENTICES COMPLETE AND HALF OF THOSE WHO CANCEL, DO SO IN THE FIRST 12 MONTHS.” with colleges to train apprentices. The biggest of these misconceptions is that there is no flexibility in how the training and assessment is delivered by the college. In fact, training that is tailored to suit the needs of your salon and apprentice is available to all. The college / salon relationship is a partnership, and just like any other supplier relationship you have in your business, it is critical that it is a good fit. While different States may have slightly varying compliance requirements, most funding models ensure that the salon has choice in relation to whom they want to deliver the training.

A strong partnership opens the lines of communication and allows you to share the journey together. Your college is the ideal partner to help connect your salon to all the support available across the broader industry. In particular, colleges that are endorsed by the Australian Hairdressing Council as RTO Select demonstrate an underlying commitment to currency and industry engagement. Importantly, what quality colleges want salons to know, is that the key to a sustainable future for both college education and salons alike is a commitment to growing the next generation of hairdressers. Employing apprentices can be hard work. Quality people are hard to find and even more difficult to keep. Every employer has horror stories of how they have been burned in the process of employing those new to the industry. Colleges want salons to know that the investment is worth it and incredible satisfaction and success can be achieved through strong partnerships between the college and the salon. www.mattersingray.com.au Hair Biz Year 12 Issue 5

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SOCIAL MEDIA AND RETURN ON INVESTMENT By Estelle Oliveri

We all know that we need to be on social media…we’re ALL told this…. but why? With so much time and effort put into social media channels, day in and day out, it can be very difficult for salons to see a direct return on their investment (ROI). As passionate as I am about social media and my involvement in creating marketing campaigns that generate RESULTS, the reality is, posting images of your beautiful before and after shots on social media does not provide you with direct information of how you’ve acquired a new client (unless a new client informs you directly that they’ve discovered you via your social media posts). The job of generic posting to your social media pages is to engage your existing clients between appointments and show potential new clients that you are active, trustworthy and open for business. So how do you create an ROI for your efforts? You need to create MARKETING CAMPAIGNS that include multiple touchpoints to help individuals make the decision to walk through your door. Prospective clients need to see your business many times through different forms to build trust before they’re likely to call. Generic posting alone to social media does not cut it. A great marketing campaign for a salon will include a bunch of the following:

OFFLINE MARKETING

- In-house Flyer handed to existing clients - A1 Sized Poster on salon window - A-Frame outside salon showcasing campaign - Cross-promotion with surrounding businesses (or brochures provided to give to their customers/clients) - Local radio station advertisement - Local Magazine articles and ads

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ONLINE MARKETING

(based on today’s top working features) - Email campaign to database - Facebook Chatbot campaign to existing Facebook fans - Educational Facebook & Instagram videos - Facebook & Instagram stories - Facebook Advertising Campaign to targeted demographic - Facebook Event to create a buzz around your campaign - Google Posting Campaign - Blog Article on website - Posting Offer in Facebook Group to existing clients Out of all the online marketing options available to you, the three online marketing strategies we see at Hairpin Digital that generate a direct ROI, contain a mix between: Educational FB & Instagram Videos (showcasing HOW to achieve a RESULT your target audience desires) Blog Article on Website (accompanied by FB & Instagram Video, blog articles solidify the stance on your offer) and Facebook Advertising (where the campaign links to a Facebook Chatbot and online booking system) These three online marketing strategies are harder to create, hence why so many salons DO NOT DO THEM. However, when a salon does invest the time, expense and energy to create a meaningful video, write a supportive article and setup a strategic Facebook Advertising Campaign, they not only outshine competitors, but can calculate a direct ROI through the metrics within Google Analytics, Facebook Ads Manger and Facebook and Instagram Insights.

This is not to say you should turn your back on other online and offline marketing tactics, the above just provides you with measurable insights to determine if a marketing campaign is generating results.

INSTAGRAM INFLUENCERS AND MARKETING CAMPAIGNS

The involvement of Instagram influencers will help drive traffic to your business to learn more about your salon and marketing campaigns. Instagram Influencers are a great asset to salons as they help build credibility and trust to viewers. If you’re not working with an Instagram Influencer it is ok. Whilst Instagram Influencers are fantastic for any business, not every salon has access to one. If your business is in a regional area it may be exceptionally difficult to establish a relationship with one. In this instance, it’s best to work with individuals who have major influence within your local community. If you would like assistance with your next marketing campaign, reach out to the team at Hairpin Digital. We’ll help you create something unique and compelling to appeal to your desired demographic. Estelle Oliveri, is the director of HAIRPIN DIGITAL – Affordable, effective social media solutions for businesses focused in Hair and Beauty. Contact her on 0498043064 or email info@hairpindigital.com. Join Hairpin Digital’s FRE Facebook Group – https://www.facebook.com/groups/ SalonSocialMediaGroup/ Hairpin Digital is aligned with Geoffrey Herberg Education.

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