Hairbiz Year 13 Issue 6 by Mocha Group

Year 13 Issue 6

GODâ&#x20AC;&#x2122;S GIFT TO

QUEENS

GOD’S GIFT TO QUEENS

Give your hair the royal treatment with this season’s most desired luxury gift sets from ghd.

Featuring the Royal Treatment Deluxe Gift Set, part of the limited edition ghd Royal Dynasty collection. For more information, contact your area manager or phone 1300 443 424.

#ghdRoyalDynasty #ghdChristmas

2020 AUSTRALIAN HAIR INDUSTRY AWARDS

! e t a D e h t e v Sa ENTRY DEADLINE: 3rd February, 2020 FINALISTS ANNOUNCED: 13th March, 2020 GALA AWARDS DINNER: 3rd May 2020 GOLD COAST CONVENTION & EXHIBITION CENTRE, BROADBEACH, GOLD COAST QUEENSLAND

OPEN FOR ONLINE ENTRY NOW

CATEGORIES AUSTRALIAN SALON BUSINESS OF THE YEAR Awarded to the best of the State Categories

STATE SALON BUSINESS OF THE YEAR NSW/ACT State Salon Business of the Year VIC/ TAS State Salon Business of the Year QLD State Salon Business of the Year SA State Salon Business of the Year WA/NT State Salon Business of the Year

INDIVIDUAL

Best Marketing Best In-Salon Training Best Salon Design Award (investment over $200,000) Best Salon Design Award (Investment under $200,000) Best Business Performance of the Year (Non-Salon) Best Salon Team of the Year

VOTED State and National Wholesaler of the Year

NOMINATED The AHIA Hall of Fame Award The AHIA Vidal Sassoon Humanitarian Award Special Recognition Award

CARE, TREAT & STYLE PRODUCT CATEGORIES

Best Junior/Apprentice of the Year Best Salon Stylist of the Year Salon Manager/Co-ordinator of the Year Business Owner/Director of the Year Independent Educator of the Year

CARE Best Shampoo and Conditioner Pair

SPECIALIST

TREAT Best Cream Treatment

Salon Business Newcomer of the Year Eco Salon of the Year Best Customer Care

STYLE Best Styling Product Deadline is 9th December 2019

www.australianhairindustryawards.com.au

As a complete beauty treatment, LEGERITY BEAUTY HAIR COLLECTION enters its own realm.

Beauty Hair Cream

Mask Fine/ Normal Hair

Mask Thick Hair

Hair Balm

Hair Shampoo

It regenerates, strengthens, revitalizes, protects, softens, illuminates, and makes hair lighter. It helps shaping and holding the style for a longer time.

Regenerates, strengthens and revitalizes hair with a silkening and illuminating action. Soft and perfumed it is suitable for thin and normal hair.

Regenerates, strengthens and revitalizes hair with a silkening and illuminating action. Soft and perfumed it is suitable for thick hair.

Gently cleanses with a silkening and illuminating action. Suitable for all hair types.

PETROLATUM, MINERAL OIL, COLORANT, PARABEN FREE

SLS/SLES, DEA, PARABEN FREE

PETROLATUM, MINERAL OIL, COLORANT, PARABEN FREE

W W W. S C R E E N H A I R C A R E . C O M . A U #screenhairaus | 1800 635 545

Beauty Hair Oil. No rinse beauty hair oil. Regenerates, strengthens and revitalizes hair with a silkening and illuminating long lasting effect. Caressing and silky, it is suitable for all hair types. Helps to keep hair set and gives volume. Absolute luxury for your clients hair. PETROLATUM, MINERAL OIL, PARABEN FREE

W W W. S C R E E N H A I R C A R E . C O M . A U #screenhairaus | 1800 635 545

Enriched With Organic Green Mandarin, Sweet Almond Oil & Extract Of Lotus Flowers

TrueColour Professional Group

truecolour_australia

TrueEcoColour Ammonia & PPD Free

ÂŽ

Hi Lift TrueEcoColour is a high performance multi-functional hybrid ammonia and PPD free colouring crĂ¨me. The unique formulation of colouring agents and organic natural extracts produce exceptional performance, enabling long lasting results, superior grey coverage, brilliant shine and condition. Hi Lift TrueEcoColour is a versatile system for permanent, semi/demi permanent colouring and toning. Hi Lift TrueEcoColour is made in Italy and developed exclusively for professional salon use.

Hi Lift TrueEcoColour offers online technical support. (03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

Engineered for professionals

The Professional edition

Annular element construction Pulse-width modulation Air Multiplierâ&#x201E;˘ technology The volume of the air drawn in is amplified by three times, producing a high-pressure, high-velocity jet of air.

Enables precise control of heating element.

Annular double-stack heating element allows a compact barrel without compromising heat generation.

Professional concentrator Focuses airflow for precision styling. With cool grip edges.

LED indicators Clearly show selected settings and filter cleaning prompt.

Airflow exit Aperture design reduces air rush noise. Constructed from liquid crystal polymer to ensure thermal stability.

Helps protect hair from extreme heat damage Intelligent heat control measures air temperature 40 times a second.

Precise settings 3 speed settings and 4 heat settings, including cool shot.

Cold shot Activated and locked-on by the temperature control or cold shot button.

Light in the hand The 27mm diameter motor is uniquely positioned in the handle, for balance.

Filter built for salons Magnetic, removable and washable, with filter cleaning brush.

Negative ions Charged particles in the air reduce static in the hair.

Fast drying Dyson digital motor V9 spins at up to 110,000rpm.

Vibration sound reduction mount A rubber isolation mount prevents the motor from vibrating against the inside of the handle, reducing the transfer of noise between the motor and the case.

Acoustically tuned One inaudible frequency. Quiet Mark accredited.

3.3 metre cable For freer movement.

Only at Dyson.com.au/supersonic-professional #dysonprohair

CONTENTS ON THE COVER 26 Ensure Your Crown is ghd this Christmas

REGULARS 16 Editors Letter 28-29 Industry News 88-89 Xmas Shop 90-92 Hair Shop 94 Dateline City

INTERNATIONAL FEATURE 18-20 Ashley Gamble 36 Carolyn Newman, Expertise in Colour

FEATURE 22-24 10 Minutes with Pauline McCabe 38 Renya Xydis – A Glabourous Life 40 Marie Nahas – A New Chapter

EVENTS 50 London Calling By Linda Woodhead 52-54 Alternative Hair Show 56 Wella Trendvision Finalists Announced 58 Global Zoom 2019 60 HOTSHOTS TEAM – Euro Trip 19’ 62 20 Years of Beauty z.one concept 64 Bazaar in Bloom PRODUCT FEATURE 66 A Game Changer – M&U Imports 68 Hair Botox Has Arrived – Innovatis 70 Avoid Extreme Heat Damage with dyson supersonic

COLOUR SPOTLIGHT

72 A Dynamic Duo – Faye Murray and Paula Hibbard

74 Personalise Your Colour By Kristie Kesic

84 When Hairdressing Changes Lives

BUSINESS

AHIA 2019 32 Jules Tognini – Independent Educator of the Year 33 Elle Schoemaker – Salon Stylist of the Year 34 Elysium Hair Brisbane – Salon Team of the Year

SALON PROFILE 42 apaR Hair Studio 44 A Long Term Partnership - CAJ

YOUTH SPOTLIGHT 46 Morgan Richards

PROFILE 48 The Changing face of Hairdressing 80 Recycled Style 82 Hair Aid & Comfortel Working Together

76 Building A Bridal Salon Business By Jacqueline Pidd 78 Maximising Your Male Clientele By Don De Sanctis 86 In Full Bloom By Anthony Gray 87 The Art of Words By Simone Lee 100 Growing Your Following By Nicole Healy 102 Salon Changes By Dwight Hodge 104 Making it Rain By Caitlyn Menzel 106 5 Steps to Building A Team By Adrienne Varga

BLOG SPOT 96 Paul Frasca 98 Geoffrey Herberg 99 Steve Corthine

ghd HAIR ghdhair.com/au

kemon.com

*ScientiďŹ c study performed on real hair to maintain the anti-frizz effect.

care evolution

Disciplina Discover the efďŹ cacy of Disciplina, a line of products formulated to gently control frizzy and rebellious hair and achieve the desired look: perfectly straight hair or natural movement. The salon-exclusive long-lasting taming service eliminates 100% of the frizz effect up to the 4th wash.*

@KEMON_AUSNZ

1300 764 437

HAIR BIZ PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Kym Krey kym@mochapublishing.com.au

EDITOR’S LETTER

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Kym Krey Linda Woodhead Kristie Kesic Jacqueline Pidd Don De Sanctis Anthony Gray Simone Lee Nicole Healy Dwight Hodge Caitlyn Menzel Adrienne Varga Paul Frasca Geoffrey Herberg Steve Corthine

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING APN

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2019 mocha publishing All rights reserved.

Ever wanted to be one of the globe’s leading Session Stylist? Dreamed of a life styling the locks of celebrities and glamazons and directing the world‘s most dazzling international Fashion Weeks? Wondered what that life would be like? Well, you’re about to find out! We caught up with one of our industry’s most in-demand Fashion Week Hair Directors, Renya Xydis, to take a walk in her fabulous shoes and get a glimpse into her globe-trotting lifestyle. And speaking of ridiculously talented people, we back that up with 10 Minutes With…. Pauline McCabe, Salon Owner, Editorial Stylist and creator of some of the most intriguing and artistic hair imagery you’re ever going to see. This gal is at the top of her game, having worked around the world with the likes of Trevor Sorbie and Sam McKnight and has the most wonderful gift for styling and the infinite possibilities that allows. We couldn’t go past a wonderful story from Matters In Gray (MIG Education) who brought their innovative, thinking-outside-the-box style to the problem of declining apprenticeship completion rates and subsequent staff shortage whilst also doing a great thing for their community. MIG partnered with the YMCA and Skilling Queenslanders for Work (SQW) program to create a Salon Assistant training program particularly targeted at helping unemployed or disadvantaged teens to gain work in salons- and the transformations have been remarkable. Check that out inside. AHIA Salon Director of the Year and Barber industry expert, Don De Santis gives us his thoughts on how to maximise your men’s clientele and what today’s male guest wants from their salon experience. We pop the champagne corks and celebrate with Marie Ricupto on the opening of her brand spankin’ new signature salon, Marie Nahas Salon. This venture marks the beginning of a whole new journey for Marie and we couldn’t be more excited for her. Watch this space! And when it comes to business guidance, we’ve got you covered. Brand new contributor, Nicole Healy of Melbourne Hair Blogger fame shows you how to build your following and increase your engagement on Instagram, Dwight Hodge tackles the problem of staff recruitment, showing us how we need to approach the process of recruitment for best results and just in time to maximise your Christmas trading period, regular contributor, Caitlyn Menzel shows you how to ‘make it rain’ and get over your fear of sales and get that cash flowing in!

Jacqueline Pidd, TIGI’s Head of Education ANZ shares the secrets of building a strong bridal business and Kristie Kesic makes her debut as our new featured contributor for all things colour As this is our last edition for 2019 (how did that happen?), we begin our ‘changing of the guard’ when we transition to a fresh new fabulous crew of expert writers and industry influencers in our November and January editions. We say a huge ‘Thank You’ to our old fave’s Geoffrey Herberg, Kirstie Stafford, Steve Corthine (Stevie English) and Estelle Oliveri for their generous contribution of time, effort and brain power to help you all build stronger businesses. They’re now off the hook from those pesky deadlines and we’ll be unveiling our new team of Superheroes in our January edition. You’re going to be absolutely delighted! So from us to you, have the most wonderful Christmas trading season. May your client’s gifts to you be abundant, your cash register be ringing, and your fridge have some sort of food to help you through those crazy days ahead. Take care, and we’ll see you in 2020 for our best year yet!

DARE

E B O E T R CA FERENT

DIF

L O O C R U O Y P E KE Knock out orange & red tones from brunette hair instantly.

BANISH SS E N I S S A BR Erase damage & unwanted yellow tones in 1 wash.

Unique bond-building Opti-PLEX™ technology makes hair 85% stronger in just 1 use.

Unique bond-building Opti-PLEX™ technology reverses damage & makes hair 90% stronger in just 1 use.

BE YOUR COOLEST, DEEPEST BRUNETTE

BE YOUR WHITEST, BRIGHTEST BLONDE

Contact your Sabre Corporation Business Development Manager: 1300 764 437 or sales@sabre-group.com

Fudgehair

INTERNATIONAL FEATURE

ASHLEY GAMBLE By Kym Krey

Ashley Gamble is one of the most exciting names in British hairdressing, with a host of award wins under his belt for he and his team’s achievements, a thriving salon business and an exciting and aspirational approach to creative work. In the last year alone, Ashley has added to his trophy cabinet with wins including Behind the Chair’s One Shot Colour Collection of the Year, Good Salon Guide’s Colour Expert and Ultimate Salon of the Year at the Salon Business Awards. That’s alongside their multiple finalist placings for BHA British Colour Technician of the Year, Young Colourist of the Year, Newcomer of the Year, Assistant of the Year, Colour Salon of the Year and Ultimate Stylist. Add internationally published photographic shoots, along with education, and ambassadorship commitments and Fellowship for British Hairdressing F.A.M.E team mentoring and he’s one busy lad. Together with his wife and business partner Stephanie, this talented couple own a beautiful and highly successful salon in the picturesque Shropshire village of Shifnal, UK, employing 17 skilful staff offering hair, beauty services and medical aesthetics.

Hair Biz Editor, Kym Krey, spoke to Ashley recently to hear more about his exciting journey.

ASHLEY, TELL US HOW YOUR AFFAIR WITH HAIR BEGAN?

My mum told me I needed to get a Saturday job and I thought that having a paper round was a rubbish job, so I refused to do that. I wasn’t getting very far finding another option and so one day, my mum dropped me off at a salon that was owned by a friend of hers. I thought I was there for a haircut, but it turns out she’d got me a weekend job there. It’s actually the only other salon I’ve ever worked in, aside from my own. Once I started, I quickly fell in love with it. I love cleaning and tidying up, which is obviously a great trait for a new person in the salon! I also loved being surrounded by so many beautiful women! The whole atmosphere was fantastic, and I just really loved meeting and talking to so many new people.

TELL US ABOUT YOUR EARLY YEARS AS A STYLIST.

I was an assistant for two great hairdressers, who trained me in absolutely everything that I now know. They were very active in the industry and took me with them to work on fashion shows, shoots and hair events. Seeing all of those possibilities pushed me to be the best I could be and learn as much as I could so that I could gain those opportunities too. Crucially, they also taught me about service and looking after clients in the salon, which is the most important thing of 18

Hair Biz Year 13 Issue 6

all. I ended up being one of the busiest people in the salon, which was when I then made the leap to start my own business.

WHO HAS INSPIRED YOU IN THE PAST, AND ALSO TODAY?

My bosses at the first salon mentored me fabulously well and gave me the foundations that have enabled me to be the hairdresser that I am today, particularly around hard work and commitment. Today, I find that I’m inspired by lots of different people. My friend, photographer Richard Miles, is a great inspiration. I love seeing the work of other hairdressers who push boundaries, like Rob Eaton and Errol Douglas. My fellow ambassadors and teammates at Schwarzkopf Professional are all very inspiring too. I like seeing how they run their businesses and how they work with clients. Now that I do education, I also find that I’m inspired by some of the young individuals on the courses; just someone working hard and being motivated and doing something interesting.

HOW DID YOU AND STEPHANIE MEET AND DECIDE TO GO INTO BUSINESS TOGETHER?

We actually met in the first salon we worked at, when I was 15 and she was 16. We were very young but really liked each other, and we spent a lot of time hanging out just as a big group of us from the salon. Things developed from there and now we’ve been working together for 18 years, have two kids and are partners in our business. When I decided I wanted to open my own salon, there was just no question that I would do it without her. It just made sense to bring together her colour skills and my cutting skills, so we had a really powerful duo. Aside from making good business sense, it also just worked for us as people, and I definitely believe that behind every successful salon there’s a strong woman – which she definitely is!

WHAT ARE YOUR SECRETS FOR MANAGING BOTH HOME AND BUSINESS SMOOTHLY?

Well the colour area is upstairs, and I’m based downstairs, so that helps! Seriously though, after working with someone for 18 years, you understand each other’s

strengths and weaknesses and how you like to work. I’m a total control freak, but there are areas that I’m very happy to leave to Stephanie because I just know she’s better at them. Things like organising the paperwork and managing the accountants come naturally to her, whereas I just find it so boring. In turn, I look after the team and motivate them to be the best they can be. Spreading the load and having a supportive team is really helpful too.

YOUR TEAM HAVE WON TITLES SUCH AS JUNIOR OF THE YEAR, YOUNG COLOURIST OF THE YEAR & NEWCOMER OF THE YEAR. HOW HAVE YOU NURTURED THEIR CREATIVITY?

It’s all about who you hire. I want to work with people who are motivated, dedicated and who want to push themselves in the industry. Some people just want to do 9-5 and that’s fine – and it’s also good for the salon to have that reliability. But you also need people who are driven and who want to grow, enter competitions and do creative work. I love mentoring and nurturing my team, so I try to choose carefully. Skill is not that essential when they start; what’s important is that they are driven, want to learn and also that they’re a good fit for the team. I don’t want to invest time and money in people who don’t want to be there, so it’s important for me that they have that hunger for knowledge and growth.

YOU MODEL YOUR BUSINESS AROUND ‘FIVESTAR PERSONAL SERVICE’. WHAT ARE SOME OF THE MOST IMPORTANT ASPECTS OF OUTSTANDING CLIENT SERVICE TO YOU?

I think the most important aspect of client service is always showing that you care. All of our staff are trained to be polite, punctual and respectful, but Cont’d over page

Hair Biz Year 13 Issue 6

cont’d from page 19

also to have a rapport with their clients and make them feel special and cared for during their entire salon experience. I spend a lot of time in restaurants and hotels looking at how they do customer service, and we take a lot from that for the team. As well as making the client feel special, five-star service also means, obviously, that the hair is perfect every time and always at the highest standard possible. It also covers all the other touchpoints of the business – the website, Facebook, Instagram, the look and feel of the salon... It always looks fresh, clean and professional, which is an essential part of five-star service.

HAS THE ADDITION OF BEAUTY SERVICES AND INJECTABLES BEEN WELL RECEIVED BY CLIENTS AND ANY MORE CHALLENGING THAN YOUR HAIRDRESSING OPERATIONS?

We’ve been running beauty for a couple of years now and we continue to be absolutely inundated with people who want the services. It’s a great service to be able to offer our existing clients, as well as helping us attract new ones. If they want botox, fillers, lip enhancements or just regular beauty services, they’re happy being in a space that they’re used to, with a team they know and service they can rely on. Time is a real luxury for most people, and it’s great to allow our clients to be more productive by getting their nails done as their colour processes, or get a pedicure or eyelashes done at the same time. It does take time and effort to launch new services and take on more staff, as well as running the existing salon – but again, it goes back to having the right people for the right jobs. Our receptionists can integrate beauty into bookings and all of our staff are trained in how long services take, so they can recommend them to their clients and know what’s manageable. We also have a prompt on all of our bookings – whether that’s in the app, online or on the phone – to add on a beauty service. It takes effort, but in our experience, it has absolutely been worth it and brilliantly well received.

DOES BRANDING AND PHOTOGRAPHY COME EASILY TO YOU?

Branding is definitely something I love to do, and for me, the brand has to encompass everything we do – how the salon looks, the shoots we produce, the work we do. It all needs to be one clear, concise brand. When it comes to the salon, I always knew exactly how I wanted it to look. I built on that initial idea with inspiration from hotels and restaurants I visited, as well as the salons that my friends own and work in. The building is Grade II-listed and

Hair Biz Year 13 Issue 6

in a very sleepy Shropshire village, but we still wanted it to be striking, and I think we managed to get that balance right. Our work is always beautiful but striking, and I think that applies to the salon, and the rest of our branding, too.

HOW DO YOU JUGGLE THE BUSINESS/OPERATIONS, FINANCIAL AND CREATIVE ASPECTS OF YOUR BUSINESS?

Well having a partner like Stephanie helps because she’s very good at managing the business side of things! I’ve pushed the salon since day one because I always wanted us to be well-known in the industry and to win competitions and participate in shows and art teams. That stuff all costs money, but it also helps grow your profile and, in turn, the business. I do private jobs on Sundays and Mondays when the salon is closed, which helps to pay for the big shoots. We actually used to get loans every year to do them, but they’re worth it. My photographer is my friend, Richard Miles and he took my very first photos- it was actually his first shoot, too. Since then, we’ve grown together and we do sometimes argue about what we can and can’t afford and plans do have to be scaled back, but the goal is always that the salon is our priority and at the forefront of what we do. You can get blindsided by the shoots and shows and other exciting work, but the fundamentals of the salon have to be there, otherwise you’re not running a good business.

YOU HAVE A VERY SPECIAL ASSISTANT IN MOO MO, YOUR SALON DOG. HOW DOES SHE ADD TO THE SALON VIBE?

She was the best thing we ever did! We actually have a second one now too, Luna, who belongs to one of our colourists. People love them and it helps make the salon feel like a friendly, welcoming place. And if people don’t like them, that’s fine – we just pop them in the staff room where they’re very happy sleeping. But really, who doesn’t like a cute dog?!

WHAT’S THE FUNNIEST THING THAT’S EVER HAPPENED TO YOU AT THE SALON?

There’s a bus stop outside the salon and one morning, there were two elderly ladies standing there in the rain and wind. I asked if they wanted to come in and have a coffee while they waited because the weather was so bad, but what I didn’t realise was that they weren’t just waiting for the bus… they were waiting for a coach. Before I knew it, we had 40 grannies in the salon, all wanting a coffee and chatting away to the team. It was hilarious, but it was early on in the business and I did worry that it looked a bit unprofessional, so I was relieved when their coach came along and took them off. They still all pop in now to bring us sweets and things, which is very nice!

2020

! n e p O y Entr

Hair by Elle Schoemaker – Hot Shots Team member 2019

Now approaching its 9th Year, the HOTSHOTS hair competition is aimed at the youth of our hair industry, to assist young hairdressers on their road to fame and fortune. An online competition open to hairdressers aged 30 and under, who submit their collections and work, for the previous 12 months, by entering any one of the four NEW categories:-

HOTSHOT CUTTER

Can you demonstrate excellence in your cutting techniques with cool, edgy and/ or commercial haircuts? Do you love to create beautiful commercial or more fashion forward looks through your cutting skills?

HOTSHOT STYLIST

Can you demonstrate excellence in salon or session styling with possible experience in editorial or fashion and love to create beautiful commercial looks through your styling skills?

HOTSHOT COLOURIST

PRIZES // HOT SHOTS WINNERS RECEIVE:-

- $15,000+ of gifts from our sponsors - A stylish trophy and coveted coverage in HAIRBIZ as well as other leading trade and consumer magazines. - A Collection Photo shoot or similar activity in value for Creative experience - 3 day stay in the HOT SHOT HOUSE post hair expo with visits from a large number of national and international mentors and icons as well as sponsors. - AN ALL EXPENSES PAID TRIP TO GOLDWELL GLOBAL AWARDS EVENT IN AMSTERDAM. (Covered by Goldwell) - A place on the hairdressing’s HOT SHOT list, pushing them overnight to the forefront of the industry. PLUS MORE SURPROSES FOR 2020!

Are you a hairdresser who excels in all areas of colour? Can you demonstrate exceptional colour work be it in salon or in a fashion, editorial or competition environment?

HOTSHOT VISIONARY

Are you at the cutting edge of creativity? Do you see things differently? Do you love pushing boundaries in an avant garde way to create unique hair art? *TERMS AND CONDITIONS

You must be 30 or under on January 1st 2020 to be eligible to enter this award Your entry is representative of a commitment to the HOT SHOTS program and you will not enter another independent Team competition, in the same year as this may conflict with the timing or experiences and prizes offered. Entering HOT SHOTS means that you must be available for ALL team activities. Entering another competition that may conflict with timing will result in immediate disqualification. If employed, you must also have permission from your employer to commit fully to time required.

ENTRY DEADLINE: 3rd February, 2020 FINALISTS ANNOUNCED: 13th March, 2020 GALA AWARDS EVENT: 3rd May 2020. Gold Coast, Queensland

Enter Now at WWW.AUSTRALIANHOTSHOTS.COM.AU

10 MINUTES WITH

PAULINE McCABE By Kym Krey

Looking through Pauline McCabe’s collection imagery inspires the same feeling of awe you might have whilst appreciating some of the world’s great works of art. You immediately sense that you are looking at something quite incredible and can lose hours appreciating the layers of texture and fine detail.

Having honed her skills in London, Berlin, Los Angeles and Sydney, working on international shows from Chanel and Dolce & Gabbana through to Gucci and Valentino, Perth’s authority on editorial, session and fashion week hair is a woman at the top of her craft.

“HAIRDRESSING IS AN INCREDIBLE CAREER WHERE YOU CAN LIVE A CREATIVE LIFE AND MAKE A GREAT LIVING FROM IT.” 22

Hair Biz Year 13 Issue 6

Her salon and the culmination of her distinguished career, Rock Paper Scissors is right at home in WA’s South Fremantle, nestled among trendy cafes and bars in an atmosphere of creativity and aesthetic styling, just a brief walk away from the beach. Centred around the eclectic, effortlessly cool fringe dwellers of Fremantle, it’s a melting pot of leading fashion, international technique and environmental awareness that sees her devoted clientele coming back time and time again.

Whilst her name is often announced at award nights and splashed across the pages of international magazines, and she’s effortlessly at home amongst the most fashionable humans on the planet, she’s also one of the most genuine, down to earth people you’ll ever have the good fortune to meet. Hair Biz Editor, Kym Krey had the very great pleasure of spending 10 Minutes With… Pauline McCabe recently.

FOR THOSE WHO DON’T YET KNOW YOU, TELL US WHAT YOU DO IN THE INDUSTRY TODAY.

I am the owner of Rock Paper Scissors Hair Studio in WA, an Educator, Brand Warrior for ghd, Ambassador for Shortcuts, and a Session Hairdresser And Editorial Stylist.

TO HELP US GET TO KNOW YOU A LITTLE MORE, TELL US A LITTLE ABOUT YOUR UPBRINGING.

I grew up in Paisley, Scotland. My mum was a nurse and a single mum who worked really hard, often doing night shift and two jobs to take care of us. I’m so grateful for that. I have three brothers and one sister, and I loved being part of a big family. We always had each other, plus rabbits, dogs, cats and budgies! My gran and grandpa helped out a lot. I think I got my creativity from my mum as before nursing, she was one of the youngest window dressers at the department stores here in Paisley. She was very good at drawing and always played music on Saturday mornings. I’m so grateful that she gave me a love of music; Carol King, The Mamas and the Papas, Simon and Garfunkel. From a young age, I was always drawing, taking art lessons at Paisley Museum (which were free), so I thought I would be an artist. I did an entry-level hand in Art and Design at College which gets you into 2nd year at Art School, but at the same time I was going out clubbing and had loads of friends who were Hairdressers and they told me they thought I’d make a great hairdresser. I was worried about years of being a penniless artist, so I went to the best hairdressers in Scotland and asked for an apprenticeship. They weren’t looking for anyone, but I managed to convince them to give me a try.

WHO OR WHAT WERE YOUR STRONGEST INFLUENCES IN YOUR EARLY CAREER YEARS?

The Rusks were so influential in shaping me as a Hairdresser. They traveled the world as educators and worked on shows, photoshoots and created incredible photographic work. They showed me the possibilities- that there were so many places I could take hairdressing and that this was a serious career.

YOU HAVE A STRONG PRESENCE WITH SESSION STYLING. HOW DID THAT EVOLVE?

When I worked as Art Director for Trevor Sorbie in London, I was involved with lots of shoots and collaborations with designers and creatives, and it’s always been something that I really enjoy. Some years ago, I joined Hair Mastered and was mentored by Sam McKnight. I really started to collaborate again and to build my work and networks of creatives, and it’s just grown from there.

HOW DO YOU JUGGLE THE YOUR SALON, ROCK, PAPER, SCISSORS, WITH cont’d over page

Hair Biz Year 13 Issue 6

cont’d from page 23

YOUR SESSION STYLING COMMITMENTS AND EXTENSIVE TRAVEL?

I have a great team, a great manager and salon co-ordinator, and it’s all about policies and procedures. Everyone knows what their job is. It took me time to learn this, and there was a time when I was running around, putting out fires until I had good systems in place, and that allows me freedom to travel for shows or to be on shoots.

IF YOU HAD TO PICK ONE ASPECT OF HAIRDRESSING ONLY FOR THE REST OF YOUR CAREER, WHAT WOULD THAT BE?

Styling, I love the infinite possibilities of styling hair.

WHAT’S BEEN THE MOST SURREAL MOMENT OF YOUR CAREER?

I have 3 actually: - Being appointed Art Director for Trevor Sorbie at 24years old; - Being a Finalist for Hairdresser of the Year in 2019, and - Being invited to work on Guido’s team in New York for Ralph Lauren’s 50th anniversary.

WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?

So far I think being a Finalist for Hairdresser of the Year is my proudest career moment. In my life, it’s building a great business and team who I am so proud of and building a great life for my family and children.

IF YOU WEREN’T DOING WHAT YOU DO NOW, WHAT ALTERNATIVE CAREER WOULD YOU CONSIDER?

I would be an artist, mainly in painting. I went back to undertake my Fine Art degree a few years ago and it’s something that I love to do.

DESCRIBE YOUR IDEAL SUNDAY:

Lazy morning, go for breakfast at the beach, if it’s sunny spend the day at the beach or under a tree reading and hanging out with my family.

WHAT’S LEFT ON YOUR BUCKET LIST TO ACHIEVE IN EITHER CAREER OR LIFE?

I would like to win Hairdresser of the Year, and I’d also like a cool campervan to go off on a big adventure into the unknown with no particular schedule.

Hair Biz Year 13 Issue 6

WHAT’S THE CRAZIEST, FUNNIEST OR MOST UNUSUAL THING/S THAT’S EVER HAPPENED TO YOU AT WORK?

On my travels to Bolivia, I was staying on an island in Lake Titikaka and I was invited to cut hair for a ceremony where I had to cut a piece of hair from the front, back and side of a young child’s hair. It was put on a plate with sacred flowers and seeds and was buried under the house to protect the child. The scissors they gave me to use were huge, and it was actually a great honour.

IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?

To inspire young hairdressers to believe they can do whatever they dream of, that hairdressing is an incredible career where you can live a creative life and make a great living from it.

WHAT’S SOMETHING INTERESTING OR QUIRKY WE MIGHT NOT KNOW ABOUT YOU?

I travelled all over India for a year, often by motorcycle and throughout Nepal for three months, meeting sadhus and gurusl, as well as through Thailand and Indonesia before travelling around Australia with a one-man tent. I previously owned a gorgeous teepee. I’ve undertaken a double major in Fine Art and have had three exhibitions of my work.

WHAT’S YOUR GREATEST FEAR? The deep ocean - I’m not good at swimming!

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?

The best advice I was ever given was: ‘Keep learning, know the history of hair including all the various periods and influences, write a list of all the techniques, and learn them all really well: finger waving, setting, braiding, cutting, there’s so much to know. Be really honest with yourself and know your weaknesses, work hard to strengthen those skills. You have to want to be the best Hairdresser you can be.. so that you can feel proud of your work”. (from Duffy)

A brand new initiative giving mens hairdressers and barbers a platform to showcase their creative and business skills

20 20

CATEGORIES Photographic and Submission Australian Modern Barber of the Year Australian Modern Barber Business of the Year PHOTOGRAPHIC ONLY Best Mens Collection Classic Best Mens Collection Freestyle Best Team Collection Best Mens Collection Junior BUSINESS CATEGORIES Best Director/Owner of the Year Best Customer Care Best Menâ&#x20AC;&#x2122;s Educator of the Year Best Barbershop Design of the Year NOMINATED CATEGORY Special Recognition

AMBA Clean Skin Professional Product Awards Categories HAIR CARE - Best Shampoo and Conditioner pair or 2 in one product HAIR STYLE - Best Styling Product. Entries can include:- Styling Wax, Cream or Paste BEARD CARE - Best Beard Care Product. Entries can include:- Oil, Wax, Cream or Paste INFORMATION KIT WITH CRITERIA & CATEGORIES 9th December 2019 OPEN FOR ENTRY 21st February 2020 PRODUCT DEADLINE 18th May 2020

ONLINE ENTRY DEADLINE 22nd JUNE 2020 FINALISTS ANNOUNCED 1st August 2020 AWARDS NIGHT MELBOURNE 1st November 2020

WWW.AUSTRALIANMODERNBARBERAWARDS.COM.AU

COVER STORY

ghd THIS

ENSURE YOUR CROWN IS

CHRISTMAS

You can keep your red, green, silver and blue - this year, Christmas is ALL about glistening rose gold at ghd, who’ve unveiled their new, uber-luxe Christmas collection to help give your clients and their crowns the ultimate royal treatment. Featuring your favourite ghd products dusted in majestic rose gold, and accompanied by lavish deep burgundy vanity cases, the Royal Dynasty Collection is the crowning glory of gifting this season.

INTRODUCING

THE GHD ROYAL DYNASTY COLLECTION It’s time for the royal treatment and ghd has unveiled their most opulent collection yet. Featuring their award-winning tools in a rose gold hue with shimmering metallic accents, the collection comes paired with stunning burgundy vanity kits – the perfect beauty accessory. So, whether you’re on the hunt for the ultimate multi-purpose gift set, a stunning gift for a loved one or want to treat yourself like a Queen, look no further than the new ghd collection.

ROYAL TREATMENT DELUXE GIFT SET

Rule the gift of giving this year with this award-winning hair royalty duo. Featuring the ghd platinum+ smart styler and professional performance ghd air® hairdryer, which have been dusted in a majestic rose gold hue for the festive season.

QUEEN P GIFT SET

From curls to sleek straight looks, take command and be the ruler of any style you create throughout the party season, with the help of the ghd platinum+ styler. Featuring ultrazone with predictive technology that senses your personal hair needs and adapts the delivery of power accordingly. The ghd platinum+ styler is coated in glistening rose gold and will be sure to be the crown jewel under your tree. 26

Hair Biz Year 13 Issue 6

ROYAL AIR HAIRDRYER

Be blown away with the salon-quality and precision of the ghd air® hairdryer. With its professional-strength motor and advanced ionic technology, the ghd air® hairdryer delivers exceptionally fast drying and styling, while also helping to reduce frizz, leaving hair soft and silky.

ROSE GOLD HIGHNESS GIFT SET

The iconic ghd gold® styler features dual-zone technology for premium performance, a modernised design for smooth, snag-free styling, and delivers unparalleled results, perfect for the girl who seeks hair perfection.

“Christmas is all about showing the ones you love how much they mean to you. Our Christmas collection is all about giving your loved ones the opportunity to feel like a queen every day, so it really is a great campaign heading into the festive season. We wanted to give consumers a touch of luxury with the limited edition sets, as well as a means to allow them to take it with them everywhere. That’s the inspiration being the Royal Dynasty collection and the vanity cases. Not only are they beautiful but they are practical and versatile – just like a ghd tool! Every year we look to innovate our offering. Most recently we have done this with glide and oracle but our Christmas collection will be a fan favourite we think because of the variety you can get as well as there being something for everyone fitting into any budget.” Ludovic Dellazzeri, Managing Director, ghd ANZ

#GHDROYALDYNASTY #GHDCHRISTMAS #GHDANZ

INTRODUCING

THE CHRISTMAS GIFTING COLLECTION Alongside the limited edition collection ghd have also launched a Christmas Gifting collection. The range of gift sets pairs their iconic, award winning products with free styling accessories. Packaged in luxury gift boxes, the collection is the perfect addition to boost retail this Christmas by ensuring the perfect price point for any client. Whether it’s a styler, curler or hair dryer, there’s something to put under the tree for everyone!

QUEEN OF HEARTS GIFT SET

ghd black platinum+ straightener, paddle brush, heat-resistant bag ghd platinum+ features innovative predictive technology that senses and adapts to your personal hair needs.

CROWN & GOLD GIFT SET

ghd gold® straightener, paddle brush, heat-resistant bag ghd gold® is ghd’s most loved tool, with 4 sold every minute across the globe.

GHD ORACLE GIFT SET

ghd oracle, heat-resistant bag The ghd oracle is the newest tool from the ghd line, that enables her to create any type of curl she wishes.This genius new tool is a completely new innovation to the styling world and an absolute must-have.

QUEEN OF CURLS GIFT SET

ghd curve® creative curl wand, oval dressing brush, styling glove, heat mat The ghd curve® creative curl wand is the perfect go-to for the girl who strives for the perfect beachy waves (no matter what time of year).

ghdhair.com/au

INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS AMY GAUDIE HAIR DIRECTS BRISBANE ARCADE SPRING COLLECTION RUNWAY SHOW.

REDKEN COLLAB WOWS BRISBANE

Opening with an elegant evening fashion runway show under the stars in Queen Street Mall, Brisbane Arcade held its 95th anniversary Spring Flower Show recently, showcasing fashions and jewellery from Brisbane Arcade designers, followed by a cocktail party inside the beautiful Brisbane Arcade. At the helm of Hair Direction for the runway show was Urban Chic’s Amy Gaudie for Wella Professionals, who brought the evening’s theme, “Jewel in the Crown” to life with effortlessly chic, soft waves with accentuated side parts for female models and natural yet masculine styling for males. A nod to the Arcade’s heritage, the show had a very regal theme which took inspiration from young royals, Kate Middleton and Meghan Markle presenting elegant and sophisticated styling with a modern, luxe feel. Designers included Darb Couture, Keri Craig Emporium, Maiocchi, Pia du Pradal, and Tengdahl Australia. www.urbanchic.com.au www.brisbanearcade.com.au

SALON CLUB OFFERS A NEW BUY NOW, PAY LATER OPTION

Salon Club, a new digital recurring payments platform developed by specialists Payleadr, has quickly caught the attention of the hairdressing industry due to its huge list of features and benefits with lower transaction fees and no set up costs or lock in contracts. Allowing salon to easily create, promote and manage subscriptions and memberships for clients, Salon Club has no hidden costs and no surprises, keeping costs down for businesses. You’ll have 24/7 access to your salon portal and with same day set up, you’ll be accepting those recurring payments in no time. Salon Club is currently the only specialist recurring payments platform for the hair and beauty industries that holds an Australian Financial Services Licence and is a member of the Australian Financial Complaints Authority. In addition, all personal data handled by Salon Club is encrypted and payments are processed by Salon Club’s level 1 PCI DSS compliant technology partner. www.mysalonclub.com

Redken’s Brisbane salons were treated to an exciting event where iconic industry influencers showcased the latest trends using Redken’s Shades EQ, celebrating the demi-permanent’s 30th birthday! The salons taking part included Tigerlamb, C’Ba, Orbe, Oscar Oscar, Blow Salon, Papas and Pace, Edwards & Co and more and were guided by AFHA Digital Influencer of the Year, Sheree Knobel. The event was about iconic Brisbane salons coming together to create stunning hair looks using The Perfect Pair – Shades EQ Gloss, ‘the colour that thinks it’s a conditioner’ and Color Gels, ‘Shades EQ Gloss with a permanent heart’. www.redken.com.au

SHOWPONY APPOINTS NADINE JOHNS-ALCOCK AS GLOBAL HEAD OF EDUCATION

Showpony Professional are proud to announce the appointment of industry expert, Nadine Johns-Alcock in the newly formed role of Global Head of Education. Nadine comes with a wealth of knowledge being recognised for developing impactful, exciting and effective education programs across a diverse range of businesses. With the brand currently launching across Europe and continued expansion plans in the pipeline for 2020, Nadine’s role will be a busy one, ensuring the Showpony language is communicated through salons across the globe. www.showponyaus.com.au

INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS ROYALS HAIR AWARDS STAFF MEMBER A NEW CAR!

Royal’s Hair has one very excited and deserving staff member in Emma Cooper. Wanting to reward their top performer across 4 salons, owners Mary and Adam Alamine created a performance-based competition for all their senior stylists with the winner taking home a brand-new Mitsubishi Mirage car! Castle Hill’s Style Director & lead Hair Extensions Educator, Emma Cooper took home the exciting grand prize for her efforts in achieving the highest service and retail sales over a 9-month period. “I’m very grateful that I had the opportunity to win such an amazing prize in the first place. Working at Royals Hair has given me so many wonderful opportunities and winning this prize along with being recognised and appreciated is a great feeling!” Says Emma. “We’ve always provided a unique and generous incentive program that sees our high performing team members earning incomes much higher than the industry standard, and we will continue to provide opportunities that not only allow our team to unleash their creativity, but also grow personally and professionally,” says Adam. Runner up, Elie Kashi is now the proud owner of a new MacBook Pro. www.royalshair.com.au

GHD ANZ ANNOUNCES NEW NATIONAL EDUCATION MANAGER

ghd ANZ have welcomed Grant Norton to their team in the role of National Education Manager. In the role, Grant will develop & deliver training and education courses across both traditional and digital platforms to support hairdressers with inspiration, trends, and techniques unique to ghd to ensure their clients have a good hair day, every day. With over 25 years industry experience and credits including former Creative Director of Toni & Guy Australia and 2 x winner of AHFA’s Men’s Hairdresser of the Year, Grant will also focus on co-creation with the brand’s creative artists and brand warriors and continue to expand the digital offering of ghd’s education platform. Says Grant, “There are so many exciting things to come from ghd in the next 12 months and beyond, and I can’t wait to help develop and deliver the education content to support this journey.” www.ghdhair.com.au

SQUARE INTRODUCES SLEEK NEW HARDWARE TO REPLACE OUTDATED BANK TERMINALS

MUK WINS 9 BEST IN BEAUTY AWARDS

It’s been a big year for muk Haircare in 2019 and it just got better with the achievement of nine awards in Beautyheaven’s Best in Beauty Awards. The awards recognise the best in the beauty industry and are voted by true beauty loving product addicts. The winning categories are: • Best shampoo- Deep muk Ultra Soft shampoo • Best Conditioner- Deep muk Ultra Soft conditioner • Best At-Home Hair Treatment Product- Deep muk 1-minute Ultra Soft Treatment • Best Curl Enhancer- Kinky muk Curl Amplifier • Best Smoothing or Shine Serum- muk Spa Argan Oil Repair Treatment • Best Bear Care Product- mr muk Beard Oil • Best Styling Product- Filthy muk Styling Paster • Best Male Hair Styling Product- Hard muk Styling Mud www.mukhair.com

Australian businesses will no longer have to worry about making appointments at the bank, sitting through meetings and signing long-term, lock-in contracts. Square Terminal will be the first all-in-one payments device commercially available in Australia for business owners to buy outright and start taking payments on their own terms. Salons will be able to take sales and print receipts right from a beautifully custom-built hardware device that will complement the aesthetics of any salon interior. “Businesses are ditching clunky payment machines and legacy technology because they want fast, secure and intuitive hardware that looks professional on their countertops,” said Square’s Head of Hardware, Jesse Dorogusker. Henry Lee Barbershop owner Lily Peddle said, “Square Terminal does exactly what we need it to do and it looks much cooler and more professional than other machines we’ve used in the past. We also use other Square services like team management and data reporting which sync seamlessly with the device to help us run our business day to day.” The square terminal is available online or through Officeworks stores. www.square.com

INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS SUSTAINABLE SALONS AWARDED COSBOA SMALL BUSINESS CHAMPION OF 2019

Every year the Council of Small Business Organisations Australia (COSBOA) awards a Small Business Champion at their National Small Business Summit, to recognise and acknowledge small business influencers who are making a genuine difference to their industry or the sector. This year’s winners, Paul Frasca and Ewelina Soroko, co-founders of Sustainable Salons and proud members of the Australian Hairdressing Council, were recognised for their impact on the hairdressing industry and setting a clear example of how small business can drive sustainability. Paul Frasca, Managing Director, Hairdresser and self-confessed ‘above-ground miner’, attended the Gala Dinner and was thrilled with the win, saying it was their fantasy business plan that pushed them to make a difference. “It’s an honour to be awarded this as a small business. Ewelina and I started this business by really creating a fantasy business plan, while travelling around Australia, we wanted to create a business that we wanted to wake up to everyday. This business plan captured more than just recycling, it was actually about solving community issues, and more importantly the profiting issues within that. What we did in our business to make it successful was to solve the community issue, the recycling issue, and the profitability issue - that is truly ‘sustainability’.” www.sustainablesalons.org

ENVIRONMENTALLY CONSCIOUS PACKAGING BY SHOWPONY

Showpony Professional, is excited to announce a new rebrand set to be revealed in Australia in 2020, which will move away from the pink and grey colour scheme, shifting into a more sophisticated and elegant aesthetic, of clean black, white and millennial pink design. The new packaging will see the brand become the world’s ﬁrst environmentally packaged hair extensions company and allow Showpony Australia 80% reduction in total plastics used on hair extension products, using only 100% recycled plastic material on their hair care range. The rebrand will allow for compact options for display and storage, removing the requirement for space-consuming shelves or stands. Showpony Professional hair extension new products can be readily displayed on benchtops, shelving and counters. www.showponyaus.com.au

NEW Hair Education W.A

EDUCATORS

JULIE MAHONY (JEFFERY) SUE MORGAN GEMMA HANNOUSH

@EDUCATEATPIERROTS

Essentials Progressing Cutting Edge On Trend Artistic Visionary Deciphering Business

To view our Training Program & Calendar visit www.educateatpierrots.com.au or call 0466 829 996

HAIR BIZ Forum 2020

2020 AUSTRALIAN HAIR INDUSTRY AWARDS

SAVE THE DATE! t s a o C d l o G

SUNDAY 3RD MAY 2020

2019 AUSTRALIAN HAIR INDUSTRY AWARDS

2019 AHIA INDEPENDENT EDUCATOR OF THE YEAR

JULES TOGNINI

2019 AHIA Best Independent Educator of the Year SPONSORED BY EVY PROFESSIONAL - Jules Tognini

Proud owner and educator for lil’ off the top, Jules Tognini has most definitely disrupted an industry and carved a new path for hairdressing education in Australia. Also Global Ambassador and regular globe trotter for Evo, and Spokesman for GQ and VS For Men, Jules utilises these platforms to not only elevate our industry, but also promote the career of hairdressing at a consumer level. He’s also established collaborations with global consumer brands Phillips, and Uniglo, plus answered a few prayers in developing a men’s hair loss product, joebloe. In just 11 years, he has gone from just starting out in the industry to being a name synonymous with education via workshops, in-salon training and private education, major industry events and, of course, through social media. What started out as a way to earn a little beer money while backpacking through Costa Rica, has certainly turned into one wild ride! Along the way he’s collected an impressive swag of awards and accolades including Hot Shots Rising 32

Hair Biz Year 13 Issue 6

Star 2012, and Visionary 2012, 2013, Hair Expo Men’s Hairdresser 2013, 2014 & 2015 and Hair Expo Educator in 2015, 2016, 2018, Hair Expo Apprentice of the Year 2011, Hair Expo Photographic Collection 2015, and Online Video Awards Best New Talent 2015 and Digital Magazine Global Campaign 2016. Says Jules, “I dig being a part of the Hairdressing tribe and my mission is to make sure everyone knows how Rad it is to be a Hairdresser. I believe our creative industry requires a creative approach to education and learning; a willingness to try something new, to break new ground. I’m not afraid to stick my neck out and drive change”. At “lil’ off the top” (LOTT) we believe that connection is king, if you can’t talk their language and relate you might as well go home”. In just the past year, he spent 11 weeks educating internationally across 10 countries, plus every second week traveling throughout Australia,

educating, laughing, cutting, sharing and connecting which makes up 45% of his year, all with a young family. Jules says that the key to the success of the l’il off the top format is to make learning fun, but relevant, to teach the ‘why’ behind the skills being demonstrated which his team do across areas including basic to advanced cutting, barbering, creative days, photoshoots, mentoring, product usage and creative days. “I believe education goes beyond skilling up the Stylist; we need to inspire them, engage and validate them, educate the consumer and provide a professional voice, plus help the world realise that... “When you have good hair, nobody cares about your face!”

2019 AUSTRALIAN HAIR INDUSTRY AWARDS

2019 AHIA SALON STYLIST OF THE YEAR

ELLE SCHOEMAKER A passionate team player with a penchant for perfectionism, AHIA Salon Stylist of the Year, Elle Schoemaker personifies the qualities of a styling Leading Lady.

2019 AHIA Salon Stylist of the Year - SPONSORED BY MATRIX - Elle Schoemaker - Stelios Papas, Toowong

Now in her 9th year with Stelios Papas Toowong, recently relaunched as Cobelle, and recently stepping into the role of Salon Manager, her devotion to her craft of advanced cutting is matched by her diligent work ethic, loyalty and integrity. As a salon Educator, Elle loves to share her enthusiasm for precision cutting and her deep appreciation for technical accuracy, hoping to instil these values in each of the apprentices she mentors. So, what keeps her at the top of her game year after year? Says Elle, “I treat the business as if it were my own, arriving each day with the intention of providing my clients with paramount service, including customised cutting and styling, new ideas and suggestions and personally tailored home care recommendations. Each of these is vitally important” In just the past 12 months, Elle has taken part

in industry competitions, photoshoots, shows plus multiple international publication, but draws the most pride satisfaction from her achievements as a part of the salon team. One of the most significant ways she contributes to the ongoing development of the salon is through the in-salon training program she developed alongside salon owner, Kirstie Kesic to ensure that their next generation of emerging stylists master the same superior standard of professional services. Also thrown in are a few regular team bonding exercises like a high ropes course and Chicks in Pink charity fun run. Prior to taking out the Australian Salon Stylist of the Year honour, Elle has been consistently achieving finalist placings across a range of industry award platforms, including Hair Expo QLD Hairdresser of the Year, AHIA Hot Shots - Rising Star Female, BTC #BigShot – Haircut Shot (international) and TCT Awards – Best

Feminine Collection (international) and we’re delighted to see her finally take the trophy! Her cutting and styling work features in all of the salon’s promotional and branding imagery as well as in numerous industry publications both domestically and in 39 international publications to date including Israel, Germany, Singapore, Spain, Slovenia and South Africa. Pushing through barriers to achieve such high levels of creative artistry requires a commitment to continual ongoing development and in the last 12 months alone, Elle has attended programs by Angelo Seminara, Lyndal Salmon, Andre Faiva, Benni and Jules Tognini, Lorna Evans, Toni & Guy, the Wahl Creative Team and the Tracey Hughes Teacher Training program. We have no doubt at all that this star will continue to shine brightly for many years to come and look forward to her journey. Congratulations Elle! Hair Biz Year 13 Issue 6

2019 AUSTRALIAN HAIR INDUSTRY AWARDS

2019 AHIA SALON TEAM OF THE YEAR

ELYSIUM HAIR BRISBANE

2019 AHIA Salon Team of the Year - SPONSORED BY L’OREAL PROFESSIONAL - Elysium Hair, Brisbane

According to owners, Kate and Oscar Henderson, this year has been transformational for the Elysium team. During their ‘year of empowerment’ they’ve developed and invested in leaders within the business who’ve inspired the rest of the team, resulting in an almost magical year. What does it take to be Australian Salon Team of the Year? • Communication & Relationships. The Elysium team make a point of communicating clearly, openly and respectfully, sharing thoughts, opinions and ideas. They listen to what each other has to say and continue to further improve their communication skills through education in D.I.S.C Profiling for better understanding and cooperation, verbal and non-verbal communication and conflict management to create a harmonious work environment. Their ongoing feedback systems include weekly coaching, daily briefings and weekly team meeting to provide quick feedback to team members regularly and keep them focused and on track. • Focus On Goals And Results. The Elysium team have a shared set of salon goals, along with 34

Hair Biz Year 13 Issue 6

individual goals with an emphasis on beating their own personal best, rather than competing against each other

leadership team who are trusted and respected, holding the team together and offering encouragement and motivation.

• Everyone Contributes. The team’s accountability structures ensure that each team member fully understands their responsibilities and contributes their fair share, thereby each making a significant contribution to the team’s success.

• Organisation. Obviously, organisation is essential for the smooth running of any business, but at Elysium, autonomy has been encouraged with everyone responsible for managing their workload efficiently under the guidance of their leaders. Regular meetings ensure everyone is on the same page and standards are being upheld.

• Supporting Each Other. The crew say they’re just happier when they collaborate and help each other. Leaders Kate and Oscar are always mindful to offer support, whether that’s with ongoing education, or flexibility with rosters when required, or even with the occasional challenging guest. Says Kate, ‘Helping and supporting each other is a beautiful thing’.

• Fun. All work and no play leads to problems and lower performance, so at Elysium, the team have a social club with numerous events including trampolining, park BBQs and after work bonding. Each team member also answers the following 3 questions in weekly meetings:

• Diversity. Each team member is unique, offering their own experiences, ideas and knowledge which benefit the overall team. Roles have been developed and assigned based on individual strengths and abilities, taking into account a variety of personalities, age groups, and cultures.

- An accomplishment for the week

• Good Leadership. We’ve developed a strong

Sure sounds like a positive place to be!

- Giving a pat on the back for another member, and - What made you smile this week?

N E W G E N E R AT I O N B O N D T E C H N O LO GY

Repairs and restores broken hair leaving it smooth and silky so you can take your colour service to the next level. Independently tested and proven to outperform the leading competitor, the Novaplex system was shown to

reduce hair breakage during lightening by 71%

Expertise in Colour

INTERNATIONAL FEATURE

CAROLYN NEWMAN INTERNATIONAL COLOUR EDUCATOR & EXPERT Originally starting her career in Launceston Tasmania, Carolyn Newman is now a globally renowned colour expert with over 30 years’ experience, educating clients and hairdressers around the world with her latest colouring techniques. Combining superb technical and creative skills, she is the ultimate colourist, known for her inspiring contemporary work and enthusiastic presentation style. She has delivered education all around the world, been actively involved in product development and testing, made regular appearances on UK television programs and is a regular judge for many of the world’s most prestigious hairdressing awards, including the British Hairdressing Awards, and L’Oréal Colour Trophy. Drawing on her 25 years’ experience working with Charles Worthington Salons in roles from Stylist to Salon Manager and Educator to Colour Director, as well as international fashion and photographic assignments, Carolyn now combines all of her knowledge and expertise to deliver her own education programs for all levels of hairdressers, from apprentices to management and artistic level through her freelance company, Carolyn Newman Colour and Education Consultancy. Her refreshingly personal approach to colour, confident consultations combined with her expertise and understanding, teaches our next generation of industry talent how to prescribe the perfect combination of colour and application techniques for a truly beautiful result. Hair Biz Editor, Kym Krey spoke with Carolyn recently

CAROLYN, TELL US ABOUT YOUR EARLY YEARS IN THE INDUSTRY AND WHAT ATTRACTED YOU TO OUR CRAFT?

When I was 15, I went to do work experience in a hair salon and as soon as I walked in, I knew this was where I would spend my career. I loved fashion and really enjoyed being around people, so thought hairdressing may suit me. I then got an apprenticeship as soon as I left school at Sam’s Hair Design, Launceston Tasmania and also worked at The Terrace Hair salon before leaving for London. Both salons taught me a lot and gave me a good grounding in all hair skills, including attending courses in Melbourne and winning state competitions, including the Tasmanian Intercoiffure competition.

Hair Biz Year 13 Issue 6

YOU WERE A MEMBER OF THE FIRST EVER F.A.M.E TEAM BACK IN 1993. CAN YOU DESCRIBE FOR US WHAT THAT EXPERIENCE WAS LIKE FOR YOU?

Being in the first ever FAME team was amazing! To get there, I had to present a model on stage in front of 2000 people and be interviewed by an incredible panel of esteemed judges including Antony Mascolo, Trevor Sorbie and Nicky Clarke, which was such an incredible experience. I was selected in a team of 5 young hairdressers and we received a lot of media, stage training, photographic shoots and presented our hair work at industry shows. The FAME team really helped me in progressing my profile within the industry and I continue to be a member of the British Fellowship and support them at all the events.

WORKING WITH CHARLES WORTHINGTON SALONS FOR 25 YEARS, WHAT WERE THE ADVANTAGES OF INVESTING SUCH A LONG PERIOD OF TIME WITH THE GROUP?

I had the most incredible career at Charles Worthington, joining at age 25 and starting out as a stylist. Through their education programs and support, I was able to grow and progress within the company, but this was something I really wanted to do; have a career not just a job. The advantages of investing in working for the same company is that you gain career progression and if you are willing, have opportunities to grow and develop your craft. I have been fortunate that in my hairdressing career I have only worked for 4 hair companies. It was really important to me to find the right company for me. If you move around too much, you never progress or grow a column of loyal regular clients, so if you stay you can progress each year and both financially and creatively.

HOW DID YOUR EXPERIENCE WITH THE GROUP IMPACT YOUR PHILOSOPHIES AND YOUR CAREER?

I learnt a lot but was never afraid of putting my ideas forward which impacted positively on the way we all worked in the salon and something I am very proud of. I have always believed you should work hard and treat everyone with respect, no matter what they do, and you have to give yourself time to be creative and practice, practice and practice for confidence and craft skill success.

YOU’VE BEEN INSTRUMENTAL IN PRODUCT TESTING FOR A

NUMBER OF MAJOR BRANDS. WHAT DO YOU ENJOY MOST ABOUT THIS EXPERIENCE?

There is so much more to the product testing process than you realise. You need to stick to very high standards and be honest with your critique of each stage. You have to be patient as it’s not a quick process but is very rewarding when you see the products on the shelves or colours being used.

WHAT ARE THE ESSENTIAL FOUNDATIONS OF A GREAT EDUCATIONAL PROGRAM AND HOW DO YOUR PROGRAMS DIFFER FROM OTHERS?

All programs need to have a good start, middle and ending, and they must be able to make a difference immediately. I want all my education, whether it is a short session or a longer program, to impact immediately on the salon floor. After the training, the hairdresser returns and uses their newly learned skills immediately to make a difference to the client experience or their craft skill to ensure they are inspired, creative and confident. It’s not

training for training sake but has a purpose and supports them and helps them to make more money too. My difference is that I have created 3 key areas of education that have proven to be successful in the salon day to day and ensures client loyalty, return and a confident all-round hairdresser who is competent in technical and creative skills.

DID THE ART OF COLOURING COME NATURALLY TO YOU?

I believe you have to have both skills. You need to be creative so you are not boring and keep it fresh, but you need to have the best knowledge ever when dealing with all types of colour applications particularly if you want to be called an expert and educate others. I find getting inspiration is natural to me, but I have to work hard on creating techniques and concepts. Coming up with something new is difficult but the process is exciting and rewarding and when it all comes together, it’s the best feeling ever.

YOU’VE RECENTLY OPENED THE CAROLYN NEWMAN COLOUR AND EDUCATION CONSULTANCY. WHAT INSPIRED YOU TO DO THIS?

I felt I had done all I could at Charles Worthington and had worked with an incredible team, but it was time to do something for me, plus I needed more balance in my life. I wanted to start passing on my skills to the next generation and after being a global educator for the last 25 years, wanted to develop this part of the business. I love being a freelance global educator and colour expert as it has given me a freedom to work in different areas and set my own schedule, but before you do this, you must have a full salon career. I wouldn’t be able to do this next stage if I hadn’t got the salon hairdressing experience in Tasmanian and London salons. I now see clients in 3 salons, Hunter Collective in London, Trinder Hair studios in St Albans and fly monthly to The Curl Artist studio in Dublin, Ireland and that keeps me relevant and up to date with all colour techniques and current clients’ needs.

TELL US A LITTLE ABOUT YOUR COLOUR YOUR COLUMN AND COLOUR YOUR CONSULTATION PROGRAMS.

Colour Your Column is a business course for hairdressers created by a working hairdresser to ensure they work to their full potential full of tips, strategies and tricks which have proven, successful results. (Most business courses are created for salon managers or owners, where my course is created for the hairdresser/stylist or colour specialist). My strength is in consultation with a difference so we can be the professional expert for our clients and through my 5-step Colour Your Consultation program, we create a beautiful result that suits the clients’ needs and hair. Clients don’t have as much time as they used to, and they want quick, effective colour techniques. I have created quick and effective colour contouring techniques which we use on models in the afternoon which are immediately able to be used in the salon to deliver great results for the client.

YOUR CELEBRITY CLIENTELE HAS INCLUDED PALOMA PICASSO, JENNIFER LOVE-HEWITT, MISCHA BARTON & JAMIE OLIVER, AMONG OTHERS. WAS BUILDING A CELEBRITY CLIENT BASE SOMETHING YOU SET OUT TO DO OR DID IT JUST HAPPEN ALONG THE WAY?

No it just happened along the way. I have never treated them differently to my regular clientele. All my clients in my eyes are VIP’s and deserve to be treated the same. Working in a salon with a great reputation helped and I started to build a profile in the press. I also do a lot of colour for film and TV which I love as you often have to match the shade to an item or back to what they were previously for continuity, so a lot of film make-up artists recommend me.

WHAT’S THE FUNNIEST THING THAT HAS HAPPENED TO YOU WITH A CELEBRITY CLIENT?

I was colouring a very well-known British comedian in the salon and some builders came in with a glass top for our work tops downstairs. They went downstairs and there was an almighty crash and they sheepishly came upstairs to call their boss for a replacement. I was embarrassed and convinced they were going to add this in their next comedy sketch on TV, but they didn’t.

YOU ARE A CONTRIBUTOR TO MAGAZINES & TV ACROSS THE GLOBE. HOW DID YOU NURTURE THESE OPPORTUNITIES & WHAT ADVICE WOULD YOU GIVE TO OTHERS WHO AIM FOR SIMULAR SUCCESS?

I love writing and researching, so find the trend process really exciting and enjoy contributing to magazines, plus I love fashion. I have taught all over the world and seen global hairdressing at its very best, so always learn from every country I visit, be it styles, techniques or different colours. I was very fortunate to start presenting when I was very young through dance competitions, so that has given me confidence to present hairdressing on stage and on TV. To be successful in this area, you need to be part of an art team which will help plus practice a lot, enter competitions and do stage work. But you also need to stay grounded. I am just a normal person who really loves their job and is passionate about it. I am now a member of a unique art team in the UK called Hairdotcom and we are an independent team of creatives who do stage and photographic work as well as education, so this keeps me very inspired and we all bounce ideas of each other.

WHAT ARE YOU MOST PROUD OF ACHIEVING IN YOUR CAREER?

Educating to hairdressers all over the world which means I meet the best people and help to make a difference to their craft and education skills. Secondly, winning the Most Wanted Colour Expert 2012 at our British Industry Creative Head magazine awards. My entry was a combination of colour business achievements as well as colour images, so it really represented who I am as a hairdresser.

WHAT’S LEFT ON YOUR BUCKET LIST TO ACHIEVE IN LIFE OR BUSINESS?

I have taught previously in Australia with Charles Worthington and presented at Hair Expo and am now very excited that I can come to Australia with my own education programs as well as see my family who now live in Adelaide. It’s about working at a high level but still enjoying life to the maximum. In 2020, I will be celebrating 40 years in hairdressing and plan to do something special within the industry, so watch this space.

IF YOU HAD YOUR TIME AGAIN, IS THERE ANYTHING YOU WOULD DO DIFFERENTLY WITH REGARDS TO YOUR CAREER?

No, I wouldn’t change a thing. It has been and still is a fabulous industry that we work in and I continue to love my job, my clients and all my industry friends. www.carolynnewman.co.uk Hair Biz Year 13 Issue 6

RENYA GXYDIS e f i L s ou lamor A

Ever wondered what it would be like to travel to world and tend to the locks of the rich and famous or the globe’s most glamorous? Well, we decided to ask the gal who knows…. because that’s pretty much exactly how she rolls. Renya Xydis is the Creative Director and driving force of creativity behind Valonz and Salon X by Renya Xydis and the secret hairstyling weapon of the likes of Cate, Nicole and Miranda. As a celebrity and editorial stylist, Renya continually pushes creative boundaries and over three decades has established herself as a leader within the Australian hairdressing industry.

“MY FAVOURITE PLACE TO BE IS ON THE SALON FLOOR, CREATING AND HAVING FUN WITH MY TEAM – IT MEANS NO DAY IS EVER BORING!”

Her knowledge and expertise are second to none and furthered again through her partnerships and roles as Australian and New Zealand Creative Director for Wella Professionals and Ambassador for Cloud Nine. Travelling the world working with leading publications such as Vanity Fair and Vogue, Renya’s dedication to her craft has made her one of the most sought-after Hair Directors during fashion week where she regularly works with the most in-demand designers of our time. But she also juggles not one, but two

highly successful salons as well, leading a team of expert stylists made up of precision cutting specialists and elite colour technicians who also style and colour for a portfolio of high-profile clientele. How does she do it? Read on and find out!

AS CREATIVE DIRECTOR OF FASHION WEEKS AROUND THE GLOBE AND PRODUCT AMBASSADOR, OPERATING 2 SALON BUSINESSES IS NO MEAN FEAT. HOW DO YOU MANAGE IT ALL SUCCESSFULLY?

I really lean on my team for support – My GM, Juliette Cummins, is beyond brilliant. I believe you need someone who has the power to say ‘No’ to you but is also able to come up with a great solution to your question and Juliette is completely this. She is the heartbeat of the salons. Jim, our CEO and I are lucky to have her. We know we can’t do it all by ourselves. I have the vision; Jim makes it function and Jules puts it all together!

DO YOU STILL MANAGE A PERSONAL CLIENTELE ON THE FLOOR?

I sure do – and I love them. I absolutely love cutting hair next to my team and I truly believe in teamwork. My favourite place to be is on the salon floor, creating and having fun with my team – it means no day is ever boring!

WAS BEING A HAIR DIRECTOR FOR FASHION WEEK A CAREER GOAL OR SOMETHING THAT HAPPENED MORE ORGANICALLY ALONG THE WAY?

It was totally organic, actually! As an EDI Hairdresser, you see many more opportunities and the networking is incredible, so I just took it and ran.

IS THERE A BENEFIT TO BUILDING LONG-TERM RELATIONSHIPS WITH THE SAME FASHION DESIGNER YEAR ON YEAR?

Yes, as I get to see their vision continuously and this helps me to create even better within the surroundings. Fashion and hair go together always.

FROM WHERE DO YOU DRAW YOUR INSPIRATION TO ENSURE THAT YOUR CREATIVE DIRECTION REMAINS FRESH & CURRENT EACH YEAR?

Everywhere really… but lately I’m loving eras and I have been going into my own archive to bring back things that I loved, giving them a modern spin.

WHAT TRAITS DO YOU LOOK FOR WHEN SELECTING YOUR BACKSTAGE CREW OR FASHION WEEK TEAMS?

Someone that can do hair..… like really do hair. I also look for people with no ego and a great spirit.

WHAT DO YOU ENJOY MOST ABOUT YOUR ROLES AS AMBASSADOR AND CREATIVE DIRECTOR?

I love that within these roles I get to meet the world’s best and it challenges me to strive for more. My duty is to create and inspire and I’m always aiming to do that.

WHAT ARE YOUR FAVOURITE GO-TO STYLING PRODUCTS RIGHT NOW?

I absolutely love Wella SP Luxe Oil Elixr and SP Reverse Spray Conditioner – they are my go-to products. I’m also loving the Wella EIMI Ocean Spritz, especially now that the weather is warming up!

I’D IMAGINE YOU’D BE A PACKING NINJA! WHAT’S YOUR BEST TRAVEL OR PACKING HACK?

Always make sure to pack early!

WHAT’S THE FUNNIEST OR MOST STRESSFUL THING THAT’S EVER HAPPENED TO YOU BACKSTAGE?

Well, it’s funny now, but not so much then! We once had 20 models coming to a show half an hour before it started and then a last-minute change to the hair. We made it through, but with a lot of stress and tears.

WHEN YOU’RE NOT ON A PLANE OR AT THE SALON, HOW DO YOU LIKE TO UNWIND AND SPEND YOUR FREE TIME?

Family, family, family! And a bit of walking and Netflix here and there too.

MARIE NAHAS A NEW CHAPTER By Kym Krey

Marie Ricupito is one resilient lady. Salon owner, educator and mum to triplets, it seems that no challenge is too great for this much-loved industry darling. She had a love for the craft of creative hairdressing, a passion for exceptional client service and a fire in the belly to make her dreams come true. And so, she has. For more than 25 years, we’ve known her as one half of the powerful duo behind Melbourne’s award-winning Debarge Hair and café and a featured member of the Matrix and Evy Professional education teams, but this month, Marie begins possibly the most exciting journey of all with the launch of her new salon, Marie Nahas Salon in Melbourne’s Malvern East. Hair Biz Editor Kym Krey spoke with Marie recently to hear more about her inspiring story.

TELL US ABOUT YOUR EARLY YEARS AND HOW THEY INFLUENCED THE HAIRDRESSER YOU BECAME.

My goal was to always work in a premium high-end salon so that I could learn the highest level of service offered in our industry. I became a manager of Karl Of Switzerland Salon at the age of 20, leading a staff of 15 stylists. In the 80’s he was a very big name and was well regarded in the industry as being ahead of his time. Everything I learnt there I still practice I my business today. Whilst it was a big commitment as such a young age, I really thrived on learning as much as I could.

YOU MOVED INTO MANAGEMENT QUITE EARLY IN YOUR CAREER. WAS THAT ALWAYS A GOAL FOR YOU? Yes, 100%. From a very young age I was driven and always several steps ahead of my age with my aspirations.

DID LEADERSHIP & STAFF MANAGEMENT COME NATURALLY OR WAS THAT SOMETHING YOU WORKED AT IMPROVING?

I am a people person, so staff management and leadership came naturally to me, even

at a very young age, however in learning the business side of things, I certainly needed training and guidance.

WHAT WERE SOME OF YOUR BIGGEST LEARNING EXPERIENCES AS A YOUNG MANAGER?

Don’t party with your staff! Very early on, I had to learn to separate friendship with my team from day to night. As a young woman managing such a large group of staff who were similar in age to me, this was at times a tricky process. It was vital that as a manager, I treated my team with respect during business hours and separated friendships from after hours. A month into being Salon Manager I was so frustrated that I wanted to resign. I simply couldn’t get the team to see me as their manager. That was my first lesson- that trust was earned and not automatically given with a title.

HAVING THEN OPENED YOUR OWN SALON, YOU WERE JUGGLING TRIPLETS AS A YOUNG MUM, WHILST ALSO WORKING ON THE SALON FLOOR. HOW ON EARTH DID YOU MANAGE?

The choice was made for me due to the recession. I had a young family to provide for and thankfully, as first-time parents, you just go with it as you don’t know any different. I had beautiful parents who supported us and were instrumental in our getting through that period of our lives. It was certainly tiring; I almost gave up. My babies were in hospital for 9 weeks and I had to express to work between clients. It was certainly chaotic at times. I was operating on literally no sleep for months on end. Three babies certainly don’t sleep and eat in the same routine, let me tell you! So, to compensate, I ran my home like I ran the salon; everything was planned and organised.

LOOKING BACK, WOULD YOU SAY YOU WERE INCREDIBLY ORGANISED OR GREAT AT JUST GOING WITH THE FLOW?

Incredibly organised. I have a strong work ethic and instinct for survival which I inherited from my parents. I believe we are products of our background and my parents were very hard workers. I came from Lebanon at 12 years old after living in bomb shelters for 2 years. I could only speak French and Lebanese, no English. I hadn’t been to school since I was 10. This is something that never leaves a person. I am eternally grateful that I was given this chance of a new life, so I knew I would always make the most from it. I owed it to my parents to make the sacrifices they made for our family worth it.

BUSINESS OWNERSHIP ISN’T ALWAYS EASY. WHAT HAVE BEEN SOME OF THE GREATEST CHALLENGES YOU’VE HAD TO OVERCOME?

Losing my Mum and Dad when my kids were very young was really hard. Running the business without that support that we were accustomed to and having that incredible void of such an important relationship was a difficult time to navigate.

YOU TOOK A HUGE LEAP RELOCATING WITH YOUR THEN PARTNER TO A MUCH LARGER PREMISES WHICH ALSO INCLUDED A CAFÉ. WAS THAT A SCARY DECISION?

It was very scary because a lot of people were against us opening, saying clients wouldn’t follow us. That said, it was also exciting as we were offering something that no one had offered at that time. It was the best decision we ever made. Not long after we opened, we joined Matrix and set out to educate ourselves with business mentoring and further education to help us grow and advance.

YOU BUILT A TEAM OF 20 AND WERE RECOGNISED FOR YOUR SALON CULTURE. WHAT ARE YOUR SECRETS FOR CREATING A POSITIVE & SUPPORTIVE WORKPLACE?

Devoting myself to my staff before and after hours has been the key to growing my team and their staying with me for such a long period of time. My current Salon Coordinator who is coming to our new salon, has been with me for 22 years. Creating a family environment in a workspace is very important to the culture.

YOUR ALWAYS BECOME AN EDUCATOR, WHICH YOU’VE ACHIEVED, AS A FEATURED MEMBER OF THE MATRIX DESIGN TEAM & EVY

PROFESSIONAL EDUCATION TEAM. WHAT DO YOU LOVE MOST ABOUT THIS WORK?

Sharing my knowledge with other hairdressers and growing young stylists to be the best they can be. The only way we can grow is to be educated. It is important to have an open mind and keep learning to keep your passion alive.

YOU FACED AN ENORMOUS CHALLENGE EARLIER THIS YEAR, ENDING BOTH YOUR BUSINESS AND LIFE PARTNERSHIPS. WHAT HAS HELPED YOU TO BOUNCE FORWARD.

My love and passion for my industry and the loyalty and support from my clients personally and professionally. The support over the last couple of months has made me even stronger and realise that life does go on.

WHAT CAN WE EXPECT TO SEE FROM THE NEW MARIE NAHAS SALON?

The concept I have created is a destination not about hair, but about people. I want my salon guests to come in to be pampered and experience five-star service. My new space is a welcoming, inclusive place where people can leave their stresses behind and feel incredible about themselves.

YOU LOVE DELIVERING A 5-STAR CLIENT EXPERIENCE. SHARE WITH US THE SECRET OF WHAT IS IT THAT YOU FEEL CLIENTS TRULY WANT?

Consistency – you need to roll out the red carpet every single time a client walks in the door. Whether a salon guest has been with you for 2 visits or 20 years, their salon service and impeccable experience should be the same, each and every time.

YOU AND YOUR TEAM HAVE WON NUMEROUS INDUSTRY AWARDS INCLUDING SALON BUSINESS OF THE YEAR, CUSTOMER CARE AND BEST SALON TEAM. CAN WE EXPECT TO SEE YOU ON STAGE ONCE AGAIN WITH YET ANOTHER TROPHY? 100% you can, watch this space! I will be entering and also my team.

WHEN YOU’RE NOT AT THE SALON, AND ARE ENJOYING SOME DOWNTIME, WHERE WOULD WE FIND YOU?

MR. Watching Netflix with my puppy or doing Yoga. I just take time out for myself and relax, replan and refocus. We talk all day in our industry, so I enjoy turning off and having quite time. www.marienahassalon.com.au

LOCAL SALON

apaR Hair Studio Born In Scotland and raised from the age of 3 months in the cultural melting pot of Dubai, Charlene Rapa was always going to have a unique perspective on business and life. Inspired by her creative and artistic mind, she was drawn to the Hairdressing world at the age of 14 when she joined Toni & Guy in Dubai as a salon assistant. Once qualified, Charlene worked in resort salons on the Mediterranean island of Cyprus, before finding her way to Sydney in the early 2000s.

Settling quickly into the Aussie lifestyle with the help of future husband Charlie, Charlene was sponsored to manage a salon at the age of 20 in Sydney’s trendy north shore but harboured a dream to one day teach future generations of hairdressers as an industry educator. Fast forward to today and Charlene has channelled all of her creativity and industry experience into her thriving apaR salons, offering clients what they feel a trip to the hairdresser ‘should’ be

LOOKING BACK, WHAT WAS IT THAT INITIALLY ATTRACTED YOU TO THE HAIR INDUSTRY?

As a creative child I always admired how hair styles could not only change a look but also the confidence in a person. From a young age, I found I was able to visualise a new style on family and friends and would give them advice. The feedback on the advice I was giving was always positive and this gave me confidence in how I could change the way a person felt about themselves and what drew me to become a hair stylist. 42

Hair Biz Year 13 Issue 6

HOW DID THE WORK OR SALON EXPERIENCE DIFFER FROM DUBAI TO CYPRUS TO AUSTRALIA?

Each country provided me with a unique cultural experience that added depth to my professional career. Dubai was an upcoming city of wealth and style where time and money was no barrier for female clients to achieve the look they desire whereas Cyprus was predominantly reliant on tourism so differed in the way clients interacted as they were normally not of English-speaking background or time poor. This made my transition to the Australian hair industry smoother as I feel Australia was a balanced mix of my previous international experience.

HOW HAS YOUR INDUSTRY EXPERIENCE BENEFITTED YOU AS AN EDUCATOR/SALON OWNER HERE IN AUSTRALIA?

It has allowed me to be more adaptable with all diverse hair types, personalities and cultures. Being exposed to these cultures and having this diverse experience provided me more depth when educating my students or staff.

GOING FROM A HOME STUDIO TO YOUR SALON IN AUGUSTA VILLAGE CENTRE, SPRINGFIELD, WAS THAT MOVE A LITTLE FRIGHTENING TO BEGIN WITH?

Yes, definitely! But also, very exciting as I knew if I didn’t try and give it my all I would always wonder what it would be like to create a space that I had always envisioned and dreamed to create. I must say that not all of it could be created just as I had dreamt as I had to make sure it was also practical, so I’m thankful for my husband’s practical business experience which helped to ground me along the way.

WAS THE CLIENTELE YOU HAD BUILT FROM HOME A GREAT BOOST FOR THE NEW SALON?

It sure was., I was really lucky to have clients who really believed in my vision and encouraged me as well as supported me through the transition. Since moving to Brisbane with my family, the Greater Springfield community has been such a supportive community with new friendships, providing me with new opportunities and an amazing place for our two boys to grow up in.

YOU CREATED THE DESIGN FOR APAR HAIR STUDIO BASED ON THE MODERN, FRESH LOOK OF EUROPEAN STUDIOS. WHAT WERE THE KEY ELEMENTS OF THAT DESIGN PLAN?

My key vision was to create a luxe café style environment where clients could feel comfortable and easily communicate with each other while seeing their hair dreams and goals come to life. I wanted to create an opportunity for clients to meet new people they may have never meet with easy banter over the communal round table, or for those time poor clients who need to multitask to get some work done or catch up on social media. It’s a place to relax and plug into our USB charging points located at every chair over a freshly brewed coffee or tea.

YOU WERE NAMED FINALIST IN THE AHIA AWARDS, AS 2017 BEST SALON DESIGN & 2018 BEST BUSINESS NEWCOMER. WHAT IMPACT DID THIS HAVE ON YOUR TEAM & BUSINESS?

For me personally, it was such an honour to know that all our hard work was being recognised, that judges also saw and appreciated what I had tried to create as a point of difference to our many competitors. In early 2019 we were also named finalist for Best Customer Care and this was such a highlight for my dedicated and hardworking team, to know that they have also been recognized in our industry. For apaR as a business, it proves to our current and potential new clients that we are always striving to push ourselves to set us apaRt from our competitors and to make their hair journey memorable.

YOU’VE NOW OPENED YOUR SECOND SALON, AT RIPLEY. WHAT WAS YOUR MAIN REASON FOR WANTING TO OPEN A SECOND LOCATION?

We made this decision due to the success of the first location (Augustine Heights) and also the overwhelming number of requests from clients who wanted to visit apaR. The opportunity of opening a second location in a new thriving community not too far from apaR Augustine heights felt like a no brainer. Clients were enjoying what we had to offer, and our Augustine Heights salon had soon filled up with clients, so the natural decision was to expand through a second location.

HOW HAS MANAGING 2 BUSINESSES BEEN DIFFERENT TO MANAGING ONE?

I have been very fortunate in having the staff (aka my second family) to help make the running of two locations a success. Don’t get me wrong, at times it can be very busy with late nights catching up on bookkeeping or marketing plans, however it has been such a rewarding experience that you quickly forget about the challenges and rather see them as opportunities.

HOW DO YOU BALANCE MANAGING 2 BUSINESSES WITH FAMILY RESPONSIBILITIES AND 2 YOUNG CHILDREN?

I believe it is important for there to be a comfortable balance of work and life and noticing when one is taking up more time than it should be. When this happens, press reset and rebalance. I also have a very capable team of stylists who I believe in and when they need support, I am there and vice versa.

WHY HAVE ETHICAL PRACTICES & SUSTAINABILITY BEEN IMPORTANT TO YOU?

Supporting Australian-made and owned businesses has been a big focus for me, as this in return supports local jobs and the local economy. I chose to partner with Delorenzo not only as they have a great product with fantastic results, but they are also vegan certified, cruelty free and environmentally responsible and are made right here in Australia. I have personally been welcomed out at the Delorenzo factory and witnessed the passion and investment the Delorenzo Family has put into their product range. We are also part of the Sustainable Salons Program and I love the fact that we are part of an organization developed for our industry and not only assist the environment through its recycling programs but also helps feed Australians in need.

HOW WOULD YOU DESCRIBE YOUR TEAM CULTURE?

apaR has a range of women from working mums who juggle family and work (just like me) to young and emerging stylists with fresh ideas. The important thing is that we are all constantly learning from each other and bouncing ideas off each other. There is an equal respect between all women, even though they are going through different stages of their life. It is a hard-working

environment but there is also time to laugh, and it’s a great feeling when you’re working as a team!

WHAT DO YOU LOOK FOR WHEN HIRING NEW STAFF & HOW DO YOU BRING OUT THEIR BEST?

Apart from the technical knowledge, I look for staff to have the same beliefs as our salon core values. It is also very important to me that they are a cultural fit. I believe in being up front on what the expectation is to work for the apaR brand. It is important to support staff in their career in whichever direction then want to go, and to help guide them toward their goals. Having a degree of flexibility to their wants and needs is also important and helps attract and retain good staff.

WHAT’S THE BEST BUSINESS DECISIONS YOU’VE MADE SINCE OPENING YOUR SALONS?

Doing the lengthy research in partnering up with the right companies who align with my values and beliefs.

WHAT’S THE MOST CHALLENGING THING YOU’VE HAD TO OVERCOME?

Quickly trying to recognise my professional weaknesses and putting in place what I need to address them. Occasionally it’s professional training or outsourcing a service, however most of the time, its putting my hand up and leaning on family and friends close and dear to me.

LOOKING AHEAD 10+ YEARS, WHAT WOULD YOU LIKE TO HAVE ACHIEVED IN BUSINESS OR LIFE TO FEEL CONTENT & ACCOMPLISHED?

Gosh…. 10 years…. maybe more apaR salons, haha! I understand how daunting it could be for stylists to open or even purchase an existing salon with no business experience or even systems in place, so my ultimate goal is to perhaps set up and co own apaR salons to help other stylists have their own business but with the systems, procedures, partnerships and brand recognition that apaR can support them with. Personally, it is to raise my two boys to be respectful, especially to women, as my husband has supported me through this business journey which has been key to my success. www.aparhairstudio.com.au Hair Biz Year 13 Issue 6

A LONG TERM PARTNERSHIP Building In 1992 Carol Rees purchased her first business, a small hairdressing salon in Hobart. Carol employed 1 full time and 3 part time employees. With a 10-year plan to develop a successful one stop shop that would keep her clients in the salon longer, providing services, whilst their colours and perms were processing, Carol’s dreams became a reality and CAJ Hair and Beauty Studio was established in 1996.

The original salon included beauty services on top of hair services, something back in 1992 that was unheard of and pretty innovative for the time. Through delivery of quality customer service and workmanship the business grew, mostly by word of mouth, from satisfied clients, and so began Carol’s long-term partnership with Goldwell. Long term success has come from valuing staff and clients alike. “We pride ourselves on the ability to keep our clients at the heart of everything we do – we put ourselves into our client’s shoes. Along with this we ensure we have access to the best products on the market by using Goldwell.” says Carol. “I am so proud to be able to have worked with Goldwell as a a true partner in the business since its inception,” says Carol. “They provide educational sessions to all at CAJ, not only to the Stylists but also for Managers and Salon Owners.”

“WE CONSIDER EDUCATION AS THE SINGLE MOST IMPORTANT THING THAT WE CAN DO FOR OURSELVES, AND FOR OUR CLIENTS.” 44

Hair Biz Year 13 Issue 6

Carol attends these sessions and has found them extremely beneficial, making sure that her managers attend also. “We have used and recommended Goldwell for over 23 years.” This, Carol believes speaks volumes to the quality of the product, educators and the day to day staff at Goldwell. “Goldwell has a local sales team and the products are easily accessible through their onsite warehouse.” “The biggest change I have seen over 20 years in the industry is that clients do their homework and their expectations are higher. The influence of social media cannot be overlooked, this has also had a big impact on retail sales as more

people buy online. This means our products have to be more prescriptive.” Today CAJ employs 19 staff from apprentices through to senior stylists and beauty therapists and when it comes to Awards, Carol believes it is important for the whole team to be involved with knowledge they bring to the table. In 2018 CAJ was a National Finalist as a Small Employee of the Year and although important, Carol’s focus is always on the clients. “CAJ believes in growing our own in a profession that has trouble retaining staff and a national skill shortage. We are proud of our career pathway, that our systems provide, to develop our employees to their full potential. It’s a credit to our business that we have long term staff who have been with us for many years.” As a mentor Carol encourages her staff to have self-belief and to challenge themselves. In 2018 under Carol’s guidance Becky Turner had success – she won the Tasmanian Gold and went on to be the Silver Medalist in the National World Skills Competition. When it comes to favourites, Carol’s go to product is the KMS Sea Salt Spray. “I have curly hair and this product provides control and definition to my waves and gives me that just out of the ocean look when it drys. When asked what changes Carol would like to see if she could wave a magic wand, she says, “I would love to see the public image of hairdressers raised and if possible to see the removal of backyard hairdressing and do it yourself products from supermarket shelves.” The atmosphere at CAJ is one of relaxed professionalism where stylists and therapists

Winning the State final in the training awards. Becky Turner, winning silver at the national world skills comp.

Recent in-salon education with Lorna Evans

are encouraged to express their customers individuality. “Our staff are encouraged to engage with the customer and spend time listening, whilst offering experienced and personalised advice, on the latest fashions and the best style and treatments for their needs.” All employees have a responsibility to ensure CAJ provides quality Hairdressing and Beauty services. “We seek to provide a service that is based on trust and mutual respect. Without a relationship carefully constructed between our customers and ourselves, trust and mutual respect cannot exist.” At CAJ Hair and Beauty Studio, education and training is considered as lifelong and this forms part of the work place ethos. Add to this a culture of mentoring, buddying and preceptorship to enhance education and training provides clients with an experience of indulgence from highly skilled and knowledgeable staff to meet their every need. “We consider education as the single most important thing that we can do for ourselves, and for our clients. Training and education inspires us and feeds our passion for hairdressing and beauty. Further to this training and education motivates us to grow personally and professionally in the journey that is our career pathway. At CAJ we believe that training and education is the building blocks of our profession, but it has to be the right training and education. Training, education and productivity go hand in hand, teaching new skills can give a new sense of purpose and it also lets employees know that CAJ is willing and able to evolve and offer advancement opportunities. Employees at CAJ are confident within their roles which comes from a result of learning and maintaining skills, enjoying a great sense of value and enthusiasm whilst at work.”

CAJ Hair and Beauty is a stand-alone business, which has allowed the freedom, creativity and vision of the owner of CAJ to shine through. At the heart of CAJ operations lies the highly skilled trained staff who are committed to providing quality of service to every client who walks through the door. CAJ has a performance-based culture that inspires and motivates each employee. This is very evident in the training and education that is provided to the apprentices. CAJ believes that by providing attainable goals to reach on regular basis, training of new skills and knowledge to perform their jobs employees have satisfaction of their job. Further-more satisfaction is essential for a productive workplace.

CAJ HAS A NUMBER OF INCENTIVES FOR CLIENTS INCLUDING THE FOLLOWING THAT ARE INSTUMENTAL TO SUCCESS:

• A loyalty program which provides incentives for return visits and the opportunity to earn rewards for bring in friends and family through discounts on services. The loyalty card is marked off at every visit and bonuses are given for returning. An example of what clients can receive include free products, 10% of service and gifts along the way. • A free of charge consultation for new clients is offered prior to making an appointment, which ensures that not only the clients wants can be met but that the right stylist is chosen for the service. This has resulted in blocking out the correct amount of time for service meaning that the client is not disappointed, and the staff member time is correctly allocated to avoid wasted time. • Training and education of the time taken to complete each task has resulted in a streamlined booking system, having staff

available to meet demand and no wasted time for either the client or staff member. • Targeting different clientele such as men and children and offering competitive rates for varying levels of qualification of staff. There is a dedicated area in the studio for children to have their haircuts – it is bright and light and is sectioned off from the main studio. • CAJ has its own Instagram & facebook page with over 2000 followers, offering competitions and showcasing cuts, colours and styles. Employees are encouraged to photograph their work – gain their clients permission and upload before and after photos onto the social pages. • CAJ staff have been trained to use the technique of upselling to clients when they have come for a service – all clients are greeted within 1 minute of walking through the door, staff market what products they use on the client, they encourage booking another appointment prior to walking out the door and they offer magazines and drinks whilst clients are in the studio. Led by Carol, CAJ staff really do create an experience for their clients and their creative skills in hair and beauty as well as their sales skills are integral to the success of the salon. “By cultivating our staff and providing continuous training and rewarding excellent performance CAJ has had a steady growth over a number of years,” says Carol. “I am extremely proud to say that CAJ promotes a healthy work/life balance for staff and by recognising this we are able to offer rewards to our staff for their time, their loyalty and all their hard work.” CAJ now resides at Shop 5B 110 Main Road Moonah. www.cajstudio.com.au Hair Biz Year 13 Issue 6

t h g i l t o p S h Yout

MORGAN RICHARDS

TONI&GUY MCMAHONS POINT Well, it’s not every day that you find a 25-year-old Master Colourist, Senior Colour Technician and Salon Manager, but that’s exactly what Toni&Guy’s Morgan Richards has managed to achieve in her stellar career so far!

Beginning her career as a Toni&Guy Apprentice at the age of 16, it was clear that she had a flair for all things colour, and today, Morgan particularly enjoys the challenge of colour correction as well as pushing her artistic limits with her creative colour wizardry. “I work with a lot of clients who want to go lighter or experiment with colour whilst keeping their long length, and love finding new and creative ways to play with colour that will also enhance and accentuate their natural beauty”, says Morgan. We love shining a little spotlight on our industry’s rising stars, so Hair Biz Editor, Kym Krey, grabbed a few moments with this busy gal recently to hear more of the Morgan Richards story.

YOU HAVE ACHIEVED A LOT IN YOUR 25 YEARS! WERE YOU ALWAYS A NATURAL ACHIEVER?

Looking back, it’s almost crazy to think how far I have come in such a short amount of time in an industry full of amazing creative hairdressers. I wouldn’t say ‘natural achiever’; for me it’s all about putting in the hard work and long hours. I find that being a younger competitor can be a lot harder. Being younger, I think you do feel as though you need to prove yourself just that little bit more, but the answer for me is always just lots of hard work and dedication and remembering to keep myself grounded.

WHY DO YOU THINK THE SPECIALITY OF COLOUR CAPTURED YOUR ATTENTION AND INSPIRATION?

MR. I think it all stems from being a more creative person growing up. I was drawn to colour because I feel it was an avenue where I was able to express, allowing me to be just that bit more adventurous with my creative side. 46

Hair Biz Year 13 Issue 6

Colour is delicate, but it can also complete and make a look what it is. It still amazes me how the slightest bit of colour can bring out the biggest change; whether that’s with a client’s hair or in the way they feel about themselves.

HOW DID GRADUATING AS A WELLA COLOUR EXPERT IMPROVE YOUR CAREER?

I’ve done a lot of courses, but MCE blew me away. It created a different aspect of education, allowing me to understand and help educate my team and junior staff about colour and what it can offer an everyday client. It created a new depth of understanding which gave me more confidence in relaying information.

HAS MANAGING A TEAM COME EASILY TO YOU OR HAVE YOU HAD TO WORK ON BECOMING A CONFIDENT LEADER?

Managing did come quite naturally. My Director, Paulene Langford, always brought the best out of me and believed at a young age I could do it, and now, I can say I’ve come along way. I was surrounded by people with similar values i.e., my parents and partner, which helped guide me to willingly lead in situations that many might normally avoid. In my career as a manager, I have had to manage a variety of personalities and ages, and dealing with some situations was quite confronting to begin with, due to my age at the time. But over time you learn patience. Over the last six months especially, I have realised that patience is the biggest key to achieving what you want. Being a new stepmother has also definitely taught me this, making me realise the patience I never thought I had. As cliché as it may sound, I am a big believer in treating others exactly how I would expect to be treated. Understanding my team’s values is a

big part of learning to grow with your team and not above them.

WHAT DO YOU FEEL ARE THE MOST CRITICAL ASPECTS OF BEING A GREAT LEADER & HOW DO YOU MOTIVATE YOUR TEAM?

travelling abroad, I learnt new techniques by meeting people from a wide variety of nationalities and seeing how they do their thing is the biggest eye opener. It really blows your mind! The knowledge you gain is overwhelming and connecting with people who live so far away, but with whom you can still bounce ideas off, creates life-long relationships.

HOW DO YOU THINK YOUR TEAM WOULD DESCRIBE YOU AS A MANAGER?

YOU’VE ALREADY HAD SEVERAL INTERNATIONAL FRONT COVERS & MULTIPLE-PAGE FEATURES. HOW DID YOU FEEL THE FIRST TIME YOU SAW YOUR WORK IN AN INTERNATIONAL MAGAZINE & HOW HAS THIS BENEFITTED YOUR CAREER?

I believe this revolves around understanding your team, listening to their need and wants, being able to be empathetic towards situations that arise. Clear direction also helps with allowing your team to have a better understanding.

My team know me as their manager but wouldn’t describe me as that. If anything, they would describe me as their mentor. I always aim to guide, rather than push them, to be the best they can be.

YOU’VE BEEN ACKNOWLEDGED TWICE AS A FINALIST FOR HAIR EXPO NEW CREATIVE FORCE. WHAT DO YOU GAIN FROM THE EXPERIENCE OF ENTERING YOUR COLLECTIONS?

Being acknowledged and representing alongside six other incredible hairdressers is a win for me. I believe that being able to connect with people with the same creative force, to bounce around ideas, allows me to refresh and gain new ideas to help guide my team.

WHAT WOULD YOU SAY TO HAIRDRESSERS WHO’D ENTER BUT ARE EITHER TERRIFIED OR PROCRASTINATING?

I’m the biggest procrastinator and am also my harshest critic. In the early stages of my hairdressing career, I was told I wasn’t going to be good enough, and this instilled doubt- I was terrified of failing! I soon learnt that you will never fail, you will only grow, and to date, I couldn’t be happier with my achievements and how far I’ve come.

YOU TRAVEL OVERSEAS TO BROADEN YOUR KNOWLEDGE & SKILLS. WHERE HAVE YOU TRAVELLED & WHAT HAVE BEEN SOME OF THE MOST VALUABLE THINGS YOU’VE LEARNT?

I’ve travelled to South Africa, London, Shanghai, Madrid, Los Angeles, Canada and many more. Whilst

I remember the day I got my first front cover like it was yesterday. All I knew was that I was going to be featured in it but when it arrived and I was FRONT COVER with a 3 page spread - I cried! In those images, you can appreciate the hard work; the sleepless nights, the tears and frustration that the team behind me went through. I am grateful for such an amazing team. That was my epiphany - I CAN DO THIS!

“DON’T EVER LET DOUBTS GET BETWEEN YOU AND YOUR END GOAL ANYTHING IS POSSIBLE”

WHAT HAS BEEN THE HIGH POINT OF YOUR CAREER?

At the International Hairdressing Awards in Madrid, making top 3 in the world for Best Women’s Collection is going to be very hard to beat.

WHAT WOULD YOU LIKE TO ACHIEVE IN THE NEXT 5-10 YEARS?

Within the next 5 - 10 years, I want to have my own established business, continue to produce International covers for high-end magazines, and continue to strive to be the best I can be, while I start to grow my family.

WHAT HAS BEEN THE BEST ADVICE YOU’VE RECEIVED?

Don’t ever let doubts get between you and your end goal - anything is possible

WHAT ADVICE WOULD YOU GIVE OTHER YOUNG HAIRDRESSERS WHO AIM TO EMULATE YOUR ACHIEVEMENTS?

Never be afraid to ask for help from people you look up to. Everyone is willing to give advice and help guide you in the right direction. (WE ARE ALL FAMILY) Hair Biz Year 13 Issue 6

THE CHANGING FACE OF HAIRDRESSING

What started out as an online booking platform to help salon owners find just the right educator for their team has quickly morphed into so much more. Becoming acutely aware of the shortage of skilled salon staff, owners Clive Allwright and Kelly Grant quickly sensed the dire need for trained salon assistants and adapted their business model to help. Successful salons employ salon assistants to clean, tidy, make refreshments, greet clients, shampoo, remove colour and generally keep the place running like a well-oiled machine! Their thinking is this: “The bottom line is that if a salon assistant is not handling these tasks, then a stylist must. If a stylist is folding towels, they’re not servicing clients, so in this sense, a salon assistant can directly improve salon profits. Another challenge for busy salon owners is committing the time to conduct in-salon training if they employ apprentices. Even if apprentices are attending college, they require a significant amount of additional in-salon training time to get their skills up to industry standard. For a salon owner who is short staffed while searching for qualified staff, and carrying 48

Hair Biz Year 13 Issue 6

a heavy client load themselves, this time can come at a cost. Enter the idea of trained salon assistants who have completed a program where they learn these foundational skills to be salon ready when they walk in the door.

THE ASSISTANT - JULIA MARIA FERNANDEZ.

But what is quite fascinating are the stories of the Piloroo assistant community. Having tapped into the international student market, many salon assistants are qualified lawyers, engineers and otherwise highly intelligent people who are in Australia for additional qualifications or to master their English. Their maturity and life experience bring benefits that may often be missing when employing more traditional young salon staff. Says Clive, “Our clients just love them! They’re fascinated to hear their story, where they come from and what they’re doing here in Australia and they genuinely want to see them do well. It’s been a wonderful addition for our salon.” And….. there’s even a love story, as you’ll discover shortly. To give more insight into the people behind the program, Hair Biz Editor, Kym Krey spoke to one of Piloroo’s most requested assistants, Julia Maria Fernandez and experienced salon owner, Rebecca Hubbard of Dextress Hair in Brisbane.

Julia has been with Piloroo since their first Assistant Training Program, working with Brazilian English language students at Meadowbank TAFE in NSW back in early 2018.

JULIA, WHAT WERE YOU DOING BEFORE YOU DISCOVERED THE PILOROO PROGRAM?

Before starting the Piloroo course, I was handing out flyers for a Malaysian restaurant in front of Circular Quay almost every day.

WHAT ATTRACTED YOU TO THE PROGRAM?

I’ve always loved hair but never really thought about working in a hair salon, as the full training program is an expensive investment but when I saw the chance to work in the salon industry helping hairdressers, I thought it could be a really nice idea.

WHAT HAS BEEN THE BEST THING ABOUT WORKING AS A SALON ASSISTANT WITH PILOROO?

Working as a salon assistant gives me the chance to travel a little bit around Sydney as I work in different places all the time. I also have the opportunity to meet new people and make new friends but the best gift of all has been meeting my partner whom I met in one of the salons I’ve worked at, which completely changed my life for better.

WHAT ARE YOU ENJOYING MOST ABOUT THE SALON INDUSTRY?

I like that the salon industry is getting more sensible with the environment. Salons are really worried about being sustainable and I just love the fact they are doing their best to help the earth and protect the environment.

WHAT’S IT LIKE WORKING WITH HAIRDRESSERS?

Working with hairdressers is really fun but a bit stressful as well! The salon environment is a fast environment! We are always running to be able to do everything at the right time and ensure that we don’t run late. It’s great when we all work as a team, always trying to help each other out to get the job done well.

HOW HAS PILOROO CHANGED YOUR LIFE AND WHAT OPPORTUNITIES HAS THIS CREATED FOR YOU?

Piloroo gave me the chance to explore my experiences as an employee. Now I know I’m really good at shampooing, (just kidding!). I feel like all my skills have improved to a good level now. I learn things faster, I’m more proactive, my English is so much better and I’ve been learning how to style hair which I love.

THE SALON OWNER: REBECCA HUBBARD , DEXTRESS HAIR, BRISBANE

BEC, WHAT DO YOU LOVE ABOUT THE PILOROO PROGRAM?

We love that we now have an agency in our industry; passionate people we can call upon who are willing to work, show initiative and assist in the salon. The booking platform is easy to navigate on the Piloroo website. It allows you to view the assistant’s schedule, their profile and testimonials from previous salons as well. There is also a notes section where you can send a message to say, “Hi, looking forward to meeting you” etc. I use that function to introduce myself and communicate any specific needs such as starting time, or ‘Would you mind arriving 10 to 15 minutes prior to opening time to allows us to introduce you to our team and set you up for success for the day.”

TELL US ABOUT THE QUALITIES OR SKILLS OF THE ASSISTANTS THAT YOU HAVE EMPLOYED

We’ve now employed 3 assistants, all with various strengths and weaknesses in regard to general salon duties, however their positive attitudes and willingness to learn is incredible. As we all know, you can always teach someone who has an amazing attitude. Just like any new staff member or person learning a new skill, some have more natural ability than others, so we navigate the less skilled ones around other duties until we get a spare five or ten minutes to show them a colour removal, or how to apply a gloss etc. We aim to set their duties up in our ‘morning huddle and cuddle’ so they feel part of the team and one team member spends 10 minutes showing them where everything is kept, where we wash colour bowls (always plenty of bowls, lol!), sweeping…. well, you know all those duties that we don’t always have time for in a busy day! The more skilled ones are amazing and they really want to get in there amongst it all and help as much as possible. We love it. We love their energy.

WHAT HAS BEEN THE BENEFIT OF USING PILOROO VS EMPLOYING TEA & TIDIES OR ANOTHER APPRENTICE?

For us, it’s not about Piloroo vs apprentices or tea and tidies. I believe that we still need to encourage our younger generation as to what an amazing career hairdressing is and to show them how dynamic our industry can be. We currently employ apprentices, school-based trainees and tea and tidy assistants, however many of our apprentices are currently at a level in their career progression where they need to be operating their own column and starting to progress on the salon floor, which takes them away from the shampoo area and general duties. Our school-based girls are amazing, however they are limited to one day each week + Saturday. This still leaves us needing help on other days due to rosters etc., and this is where the Piloroo is working well for us.

WHY DO YOU FEEL THIS IS A GREAT IDEA FOR SALON OWNERS?

to do is book and pay! You don’t have to worry about all the incidentals. The booking system allows you to book a few weeks in advance. For a salon owner, it’s more about freedom with employment, e.g. if you need a casual salon assistant and you aren’t able to give them a set roster, with Piloroo, that’s no problem as you can hire them only on the specific days that you need them.

HAVE YOU ENCOUNTERED ANY DOWNSIDES OR PITFALLS?

The downsides are obviously that most of the assistants are students therefore they are studying as well as learning English, so the days they can work are quite limited while they are at language school. Some also have other employment, so they may need to leave at certain times to get to their other job. We just communicate openly with them and I have been quite flexible with them having to leave a little earlier if needed. They are all so grateful to work so it’s not that hard to just chat about everyone’s needs and come to an agreement, and that’s worked for us.

DO YOU HAVE ANY ADVICE THAT YOU WOULD OFFER SALON OWNERS ABOUT USING PILOROO?

My advice would be to offer as much training as you can throughout the day. My team are lovely, kind girls so they are constantly showing and guiding the assistants through our policies and procedures throughout the day. We treat them like they are part of our team. Unfortunately, I’ve heard some not-very-nice feedback in regard to how some of the assistants have been treated in other salons which is really disappointing. We are offering a few of the girls to come into the salon on our training days so that they feel more confident when they arrive at the salon. Our service is very consistent, so we like to make sure our guests aren’t feeling any less attention on those days.

IS THERE ANYTHING ELSE THAT YOU’D LIKE TO SHARE TO THE INDUSTRY ABOUT PILOROO?

I believe that our industry needs an agency. Most other industries have employment agencies, and this could be very good for us. Be patient, train and utilise these amazing people who want to work and make a valued contribution. In an industry screaming out for support staff, the Piloroo Assistant program could be just the solution we need. If we’re not attracting apprentices, great assistants can free up your senior staff to focus fully on producing income for you …. but it won’t be available if we don’t support it! Put your hand up to provide work experience for a graduate, book an assistant for a day (or a few!) ……. heck, even get involved and help take the program national! www.piloroo.com

It’s a great idea for a salon owner, as all you have Hair Biz Year 13 Issue 6

LONDON CALLING By Linda Woodhead

Salon International 2019 welcomed thousands of visitors and hundreds of brands to ExCeL, London, UK to celebrate the very best in international hairdressing innovation, creativity and education and Hair Biz were there to sample all that was on offer.

Linda Woodhead with Sanriz

SACO

Linda Woodhead with Julie Bellinger, Gorgeous PR, UK SACO

Toni&Guy

Patrick Cameron Trevor Sorbie

Toni&Guy

Mahogany

Sassoon

The three-day event provided something for everyone, from retail therapy with the hundreds of brands on offer, to showstopping stage performances from the biggest names in hairdressing. There were also opportunities for education, business and networking – alongside boundless inspiration from live hairdressing shows and HJ’s British Hairdressing Awards Gallery sponsored by Schwarzkopf Professional.

which they have raised an impressive £150,000 so far.

Salon International played host to numerous competitions across the weekend, and HJ crowned their own winners in a series of competitions held on the HJ stages.

Sassoon celebrates its 65th anniversary this year, and while their heritage is something of which they’re incredibly proud, their Salon Live show at Salon International was also very much an example of the brand’s forwardthinking approach.

Of course, the shows are a huge draw at Salon International and this year visitors were treated to a stellar line-up of artists:

BABYLISS PRO:

WAHL

Guests were treated to a step by step masterclass from barbering sensation Sofie Pok. The LA based BaByliss PRO educator showcased her exquisite tapering and fading techniques, answering any questions posed from the eager audience, making it a truly interactive affair.

GUY TANG:

Mahogany

Hollywood hairstylist Guy Tang pulled out all the stops for his Live show, sharing the technical ins and outs of how he creates his gorgeous colour looks. In true Guy Tang style, his pop career mixed with his hair expertise, brought energy and a feel good factor to the show as it opened with his recent single, ‘Superhero’ and crowd-pleasing choreography.

MAHOGANY:

2019 marked the 23rd consecutive year of Mahogany Hairdressing showcasing their work at Salon International. Known for their precision cutting and innovative styling, the creative team presented their new collection, Glam Pop.

PATRICK CAMERON:

Patrick Cameron

Patrick Cameron delighted fans with his famous hair up styling, sharing six looks from his brand-new collection, House of Luxury. Spectators in the intimate Salon Seminar showcase were treated to the Patrick Cameron “magique”, seeing the expert hairdresser create fabulous hair up designs in a matter of minutes.

RUSH:

The highly decorated Rush art team wowed with a high impact live show to mark their 25th anniversary. Proceeds from the event went to Great Ormond Street Hospital, a cause championed by the salon group, and for

SACO:

A brand renowned for their dynamic creativity, ‘natural’ is a word very close to Saco’s heart – and for their 2019 Salon Live show, nature was taken to the extreme with the launch of the Supernature collection.

SASSOON ACADEMY:

SCHWARZKOPF PROFESSIONAL:

Showcasing the diversity of their brand and their artists’ passion for hair in an inspiring Salon Live show that explored the widereaching influence of their guest artists; Rainbow Room International, Hooker & Young, Nick Irwin and Global Ambassadors, Lesley Jennison and Tyler Johnston.

TONI&GUY:

The show was a blockbuster, packed full of inspiration, ideas and a celebration of their global presence. A unique blend of inspiration and education showcasing the new salon trend collection; The 2020 Trend Report.

TREVOR SORBIE:

The Trevor Sorbie Artistic Team presented their new collection ‘ON/OFF’. The stage work was all about celebrating 40 years since the launch of the first Trevor Sorbie salon in 1969, taking images from past collections over the four decades and modernising them for today. HJ’s executive director, Jayne Lewis-Orr, says: “It was a wonderfully action-packed weekend of hairdressing inspiration, education and excitement with the show attracting more salon owners, stylists and colour technicians than before, generating great business for our exhibitors. The show is growing each and every year and we’re delighted to attract guests from all over the globe to come and celebrate what’s great about British hairdressing. Salon International is a cornerstone of the industry and it’s an honour to know that it’s such a huge event in the calendar for hairdressers. This industry is worth £6billion and we’re immensely proud to be able to contribute to that.” Salon International will return to the ExCeL, London 10-12th October 2020. For further details visit www.salonshow.co.uk Hair Biz Year 13 Issue 6

THE 2019

ALTERNATIVE HAIR SHOW The spectacular 37th Alternative Hair Show took place, for the first time ever, at the ICC Auditorium Excel, London on Sunday 6th October in association with Salon International. The show raised an amazing £163,300 through ticket sales which are direct donations to the Alternative Hair Charitable Foundation ‘Fighting Leukaemia’. This year’s show celebrated the artistry, creativity and passion of hairdressers from across the globe. The amazing artistic teams perform the show at their own expense, and without their support and commitment, the show could not continue to be such a success. Premiere sponsors of ‘Parody’ were Wella & TIGI, who both continue to show their loyalty to the charity every year. The Charity sponsors for the evening were: Anthony & Pat Charitable Foundation, TIGI Copyright, Parlux, Linda Hair, Alternative Hair Product & Infringe.

DMITRY VINOKUROV

MARC ANTONI

HOB

The Show opened with the 2019 Alternative Hair Charitable Foundation Children’s Party Film. Ambassador of Alternative Hair ten-year-old Blue Tobin, who is celebrating 7 years free of Blood Cancer, joined Linda Evans & Head of the Trustees Douglas Osbourne on stage to make an appeal. During the bucket collection an incredible £4.2k was raised towards ‘Fighting Leukaemia’. The evening went on to celebrate the next generation of worldwide hairdressing talent, presenting 40 finalists in the International Visionary Award Competition across 3 categories, Cut & Colour, Mens & Avant Garde. This incredible competition is sponsored by TIGI and presented by Anthony Mascolo, President of Alternative Hair, together with Alternative Hair Founder Tony Rizzo. This year’s finalists created some magnificent looks which made the judging process extremely difficult. The energetic and highly creative individual shows provided an explosion of colour and imagination with each team showing their own interpretation of the theme PARODY.

THE PARTICIPATING ARTISTIC TEAMS WERE: Sanrizz, UK Raffel Pages, Spain Anne Veck, UK Dmitry Vinokurov, Russia Klaus Peter Ochs, Gemany Saco, UK Ken Zhou, China Mikel Luzea, Spain Rudy Mostarda, Italy HOB, UK Sassoon, UK Marc Antoni, UK Laszlo Hajas, Hungary Carlo Bay, Italy TIGI Creative Team, UK

KLAUS PETER OCHS

LASZLO HAJAS ANNE VECK

SACO

KEN ZHOU

SASSOON CARLO BAY contâ&#x20AC;&#x2122;d over page

cont’d from page 53

For the finale all the teams paraded on stage for further applause as Tony & Anthony thanked everyone who attended and together with Blue Tobin presented the cheque for the incredible amount of £163,300.

TIGI

SANRIZZ

RUDY MOSTARDA

RAFFEL PAGES

CONGRATULATIONS ALSO TO THE WINNERS OF THE 2019 INTERNATIONAL VISIONARY AWARD 2019: Cut and Colour: Eva Stromblad, Sweden Mens: Lo Shih-Chen, Taiwan Avant-Garde: Elvin Soh, Malaysia

MIKEL LUZEA

colour whipped cream

Imagine yourself in a world full

of colour with the delicious fragrances of fruit Indulge in colourful foams with delicious fragrances that give delicate, temporary hair tones to hair, guaranteeing condition and hydration. 7 fresh and fun shades that help to maintain intense, radiant colour:

/ cold brunette / warm brunette / / beige blond / golden blond / / light red / copper / violet /

To stock the collection in your salon, contact your local milk_shake® distributor on: QLD + NSW: Conceptual Brands _ 1300 110 032 / VIC: K Two & Co _ 0409 596 771 SA: Hair & Beauty Co- Op _ 1800 635 545 / WA: Ultimate Salon Supplies _ 08 9204 2200 / TAS: AJHS _ 0409 014 070

z-oneconcept.com

@milkshakehair_aus

facebook.com/Milk-shake-Australia

AUSTRALIA & NZ WELLA TRENDVISION

FINALISTS ANNOUNCED

Caroline Daoud

Elena Nardone

Julia Demarte

AUSTRALIAN COLOUR ARTIST: FINALISTS

Daniel Reynolds

Evan Blitsas

Sarah Culliford

Wella Professionals has announced the finalists for the 2019 Wella TrendVision Awards across Australia and New Zealand, who will go on to compete in the international awards in Spain, 2020. To celebrate these Finalists, Wella will host a TrendVision Award Extravaganza in January 2020, where they will showcase each of their creative looks live in front of an esteemed judging panel which includes Sonya Dove, Rebecca Taylor, Mana Dave, Benni Tognini, NatalieAnne, Pavlos Divitaris, Damien Rinaldo, Frank Apostolopoulos, Jack Morton and Cameron Pine. The night will be hosted by Guest MC Lee Cohen and Tracey Hughes and include a spectacular trends-driven show by the Wella Professionals education team and a selection of millennium artists, led by Creative Manager Ludmila Hlinovsky, taking the audience on a sensory journey into an explosion of colour and progression of society.

Ashley Lockie

Jacinta Hermence

Amy Gaudie

AUSTRALIAN CREATIVE ARTIST: FINALISTS

Jelena Vasic

Jude McEwen

Nicole Jeffery

Wella Professionals Education and Digital Leader, Tracey Hughes, commented “The outstanding quality of work entered was inspiring, ensuring our esteemed judges had their work cut out for them determining the finalists. Wella TrendVision leads the way with providing an unparalleled opportunity to celebrate the stylist’s artistry. We are so proud of the talent and look forward to celebrating these artists into our Wella family at our Gala Event in January.”

LETâ&#x20AC;&#x2122;S MEET OUR FINALISTS!

Anthony Bayer

Jay (Yucheng) Jin

NEW ZEALAND COLOUR ARTIST: FINALISTS

Australian Colour Artist: Finalists - Sarah Culliford, Plumage - Julia Demarte, Joey Scandizzo Salon - Caroline Daoud, UVA Salon - Evan Blitsas, UVA Salon - Elena Nardone, Rokk Ebony - Daniel Reynolds

Shay Kapur

New Zealand Colour Artist: Finalists - Shay Kapur, Rodney Wayne - Sky Srisukpolluck, The Black Studio - Jay (Yucheng) Jin, studioC - Anthony Bayer, Anthony Bayer Hair - Su Lin, Su Lin Hair Australian Creative Artist: Finalists - Jude McEwen, TONI&GUY Perth Central - Amy Gaudie, Urban Chic - Jacinta Hermence, Joey Scandizzo Salon - Ashley Lockie, Bach Hair - Nicole Jeffery, Horse Meat Disco Salon - Jelena Vasic, Joey Scandizzo Salon

Sky Srisukpolluck

New Zealand Creative Artist: Finalists - Devo Peng, studioC - Alie Doevendans, Ktizo Hair - Alan Wang, Perfekt Hair Studio - Peter Tong, Perfekt Hair Studio - Kylie Hayes, Moha Hairdressing

Su Lin

Alan Wang

Alie Doevendans

NEW ZEALAND CREATIVE ARTIST: FINALISTS

Devo Peng

Kylie Hayes

Peter Tony

ANZ TrendVision Gala Event Date: Sunday 19 January, 2020 | Location: The Venue, Alexandria Tickets: https://www.eventbrite.com.au/e/wella-trend-vision-award-extravaganza-tickets76186344407

a n n e i V o t e m o c l We GLOBAL ZOOM 2019 By Linda Woodhead

Over 2700 hairdressers from around the globe joined the amazing world artistic event in Vienna including Linda Woodhead, publisher of Hair Biz Magazine and the 2019 HOT SHOTS Team. Hosted by Goldwell Australia by kind invitation of Justin Anderson, GM KAO Australia, this trip was an epic scale event like none other and Hair biz were honoured to attend! Austria’s capital welcomed thousands of hairdressers from around the globe to experience an incredible few days, full of extraordinary shows, an exciting competition and inspiring artist sessions. Vienna was the host city for this year’s Global Zoom Event on September 29 and 30. The Gala Show with the announcement of the new Gold Winners and the premiere of INTREPID - Goldwell’s Couture Collection 2020, was one of the numerous highlights of these two days.

Creative: Irakli Sardalishvili, Russia

New Talent: J Lim, Singapore

Partner: Yuujin Ho, Singapore

The Australian contingent joined NZ and the America’s for a wonderful welcome soiree to put everyone in the mood with Viennese dancers, local food and drink delicacies and a reasonably early night, to battle the jet lag and in anticipation for the main event, due to be held over the next 2 days.

ACADEMY SESSIONS & COMMUNITY AREA - SUNDAY

On Sunday, September 29, John Moroney (VP Global Creative & Communication) opened the Global Zoom Event 2019. The Welcome Session started directly with the first highlight: the announcement of Goldwell’s annual Style Statement for 2020: HAIR I COLOR I STYLE. Directly after the Welcome Session, the Community Area opened its doors and the Academy Sessions started: ELUMEN. COLOR DIFFERENT – The Goldwell Elumenators Jacky Tan from Singapore, Kylie Bussing from USA, Luca Lauko from Czech and Salome Dewet from South Africa presented the newly relaunched Elumen and Elumen Play. The four exciting young artists showed the future of creativity in color to the guests. HAIR I COLOR I STYLE 2020 - Goldwell’s top International Artists gave insights about the new fashion directions for Color & Style in these exciting trend-driven segments. KMS STYLE COLOR PRESENTATION - Daniel Bruns, KMS Global Style Council member, delighted the audience with the latest, urban fashion looks for KMS featuring Stylecolor.

Hair Biz Year 13 Issue 6

GOLDWELL MASTER STYLIST TEAM - The Goldwell Master Stylist team presented new, exciting and creative shapes and color concepts to the guests, based on the principles of the Master Stylist Program.

COLOR ZOOM CHALLENGE

Parallel to the impressive Academy Sessions, the Color Zoom Challenge started with hairdressers from all over the world. Stylists participating in three different categories (Partner, Creative & New Talent) demonstrate their creativity and their interpretation of the current Goldwell Color Zoom Collection. This year, the participants interpreted the REMIX Collection, and they represented their countries at the Color Zoom Live Final. On Sunday, Septembe 29 , all 91 national finalists from 38 different countries competed live and simultaneously.

GALA SHOW & THE GLOBAL WINNERS

The Gala Show was one of the highlights of the Global Zoom Event in Vienna. Over 3,000 hairdressers were excited to discover the new Goldwell Couture Collection 2020: INTREPID – a unique collection, which is fearless, bold and daring. The creative team has created a collection with pure lines, round shapes and disconnections where color becomes genderneutral. INTREPID goes beyond conventions and expectations. The Gala Show was one of the most outstanding moments because the three global winners were announced. All three demonstrated astounding hairdressing skills in the Color Zoom competition: J Lim from Singapore in the New Talent category – for young, creative colorists with less than five years of professional experience.

Priscilla Hume, Pump House Hair

Demi Richards, Mazee Hair

Fairwell Party

Irakli Sardalishvili from Russia in the Creative category – for color creations done by stylists with more than five years’ experience. Yuujin Ho from Singapore in the Partner category – for color creations designed by stylists who have already worked for Goldwell since the last two years at shows or at seminars. Congratulations on doing Australia and NZ proud to our very own National Gold Winners: Priscilla Hume, Pump House Hair and Demi Richards, Mazee Hair.

STYLISTS’ FAVORITE AWARD

Richard Munslow from United Kingdom (Partner category) won the Stylists’ Favorite Award, together with Courtney Cairns from United Kingdom (New Talent category) and Lauren Roma Hanlon from United Kingdom (Creative category). The Goldwell Stylists’ Favorite Awards are a set of awards linked to the Color Zoom Challenge. The unique feature about these awards is that anyone, anywhere in the world, can participate via an online platform and is able to choose their favorite entry in each category, from all of the National Gold Winners.

ARTIST SESSIONS - MONDAY

The inspiring Artist Sessions give guests from all over the world the opportunity to experience excellent mastery of their craft. Mario Krankl is a Global Brand Ambassador of Goldwell and one of Austria‘s most distinguished hairstylists. Mario presented his up-dos and avant-garde styles to open the Gala Show on Sunday evening. On Monday, Mario presented his “Salon Fixer” concept with new styling techniques for Bridal styles, designed for working stylists. Since 1990, Mario Krankl has

Aus, NZ and Amerca’s

Jayne Lewis Orr with Linda Woodhead been working in the creative ranks of Goldwell for which he has presented his trend and styling interpretations in shows and workshops in nearly 40 countries to date. Hare & Bone is a multi-award-winning salon collective based in London’s West End. Founded by Sam Burnett and best known within the industry for their instinctive fashion-focused and trend-conscious style. Their philosophy and unique approach to education is driven with the hairstylist and consumer in mind, combining technically creative cut and color with editorial styling. During the artist sessions, Hare & Bone presented the world premiere of their latest collection. M&P are renowned globally in the salon industry for groundbreaking education and artistry, M&P have taught and worked alongside some of the leading hairdressers across the globe for two decades. Their unique teaching methodologies and concepts make education accessible and relevant for all levels of hairdressers, while their technical and creative direction excites stylists worldwide. During the artist sessions, M&P presented the world premiere of their latest collection. icono - since 2002, the icono academy has been represented the creative pulse of the icono- salons, in the heart of berlin. Led by the Goldwell international artist, Sascha Haseloff, the icono-creative team has inspired stylists all over europe. icono shares their passion for hair and fashion, as well as teaching the key skills for becoming a successful hairstylist. During the artist sessions, icono presented their latest collection and showed why they are one of the top hairdressing academies in Europe.

FAREWELL PARTY

The Farewell Party on Monday evening took

HOT SHOTS 2019 with Chris Hammond, KAO Aus.

place in the impressive Hofburg Palace in Vienna – the Rebel Nightclub. Of course this was the crowning finale of the Global Zoom Event 2019. “This year we had two days full of creativity, inspiration and great artist sessions. Our three new gold winners have shown outstanding hairdressing skills. We are looking forward to next year and many exciting news in 2020: We will inspire our stylists with a new event, a new challenge and a new Goldwell Couture Collection in a new city. We are excited to invite our stylists to the all new Kao Salon Global Experience in Amsterdam.” John Moroney, VICE PRESIDENT GLOBAL CREATIVE & COMMUNICATION KAO SALON DIVISION www.goldwell.com.au

SPECIAL ANNOUNCEMENT 2019 will be the final Global Zoom, making way for a brand new KAO Salon Division Experience event from 2020, featuring the NEW Goldwell Global Creative Awards. “As our family evolves, we want to better celebrate our creativity, celebrate our culture and celebrate our community,” said John Moroney, vice president and creative director of KAO Salon Division, Goldwell and KMS. “The new event will see a shake-up of the existing colour awards, the introduction of a haircutting award, as well as the introduction of brand new editorial categories, which include avant-garde and men’s styling.” The 2020’s global event will be held in vibrant Amsterdam, chosen for its synergy with Goldwell’s blend of colour, culture and community. Hair Biz Year 13 Issue 6

2019

9 1 p i r T o #Eur

From left, Zoe Wilde, Jack Horton, Elle Schoemaker, Nicole Lamers with Linda Woodhead

Following on from the infamous stay in the HOT SHOTS House, just after Hair Expo this year, the 2019 Team made up of Nicole Lamers, Elle Schoemaker, Zoe Wilde and Jack Horton were lucky enough to be flown to Vienna for the annual event Global Zoom courtesy of Goldwell Australia. The team witnessed the epic scale that is Global Zoom and were treated to a variety of education and gala shows as well as a visit to the Austrian Goldwell academy and like the true rockstars they are interviewed on the red carpet as VIP guests at the main gala night, shown on the main screens to over 3000 hairdressers and industry individuals. Salon International was next on the itinerary in London, mingling with all the headliners in the press office, a trip to the Alternative Hair Show, a visit to the Tim Walker exhibition with creative director Jayne Wild and topped off with a Salon hop day visiting none other than Errol Douglas and Andrew Barton with owner of mocha publishing Linda Woodhead.

Hair Biz Year 13 Issue 6

“Global Zoom is an event no one can quite explain to you until you experience it for yourself. It’s honestly like Disneyland for hairdressers. Like an excited kid you don’t know where to go first. Watching the competitors from all different countries was amazing and made me very proud to be part of the industry. The Global Zoom gala night was HUGE! The vibe in the room was just buzzing and everyone was so excited to be there! Onto London for Salon International and we were spoilt with choice of what education and shows we wanted to see/do. Spending quite a bit of time viewing the BHA finalist gallery was such an inspiration and very thought provoking. The team was lucky enough to see some of the greats do their work including Sassoon’s, Trevor Sorbie’s Art Team

Salon International, London and Toni&Guy International team to name a few. Alternative Hair Show was a night full of excitement and hair that pushed the boundaries. It was nice to see how different regions of the world have different tastes towards hair fashion and how we express our creativity. Finishing up for the last few days in London, we ventured out to the Royal Victoria and Albert museum to see the Tim Walker exhibition which got us all flowing with creative ideas and inspiration. For our final day we were given an amazing opportunity to have one on one time with some of London’s greatest hairdressing minds including Andrew Barton and Errol Douglas. We were given the freedom to ask anything we liked whether it was to do with creative work, business or general life advice. This was a moment I will not forget and definitely a highlight of my trip. Headed home the next day feeling full of new information and motivation to continue to grow and enjoy our industry back home. Thank you everyone for the experience and a trip I will never forget.” - Nicole Lamers

Hot Shots Team with Andrew Barton, Headmasters “Our 2019 #hotshotseurotrip was one I will never forget. Starting in stunning Vienna, we were spoilt with the luxury of 5 star accomodation, cloudless blue skies and great company with the highly spirited Goldwell Australia team. Global Zoom was 2 days of extravagance, just the sheer size of this event alone is impressive. Paired with some great stage presentations, a Goldwell academy visit, riverside dining, and a farewell soirée at the gilded Hofburg Palace, Vienna certainly left an impression on my heart. We said auf wiedersehen to Vienna and ‘ello to London for another jam-packed couple of days. Salon International was a great experience, rubbing shoulders with some of our industry’s biggest names in the trade hall. We attended Sassoon and Trevor Sorbie education seminars and had unprecedented access at the press lounge to follow. Alternative Hair Show blew our minds, and the level of creativity was inspiring. For our next field trip we battled London traffic to attend Tim Walker’s “Wonderful Things” exhibition at the Victoria and Albert Museum alongside our creative mentor Jayne Wilde. Tim’s artistic flair is notable and gave us some food for thought for our team photoshoot. Our final day in London was spent lunching with Andrew Barton (Headmasters) and Errol Douglas. We had some great laughs, maybe a few tears (in typical Elle fashion) but lasting memories and advice.” - Elle Schoemaker “September and October saw me travelling across the world with my fellow Hot Shot family for an experience of a lifetime. First stop we were in Beautiful Vienna Austria for Goldwell GlobalZoom. For me, it felt like I was at the Olympics for hairdressers, we were welcomed with fellow Australians, Americans and New Zealand Hairdressers on the first night, where we mingled and experienced traditional Viennese Dancing and food. On our second day we

Hot Shots Team with Errol Douglas, MBE entered the ColorZoom stadium where I felt so much adrenaline and excitement watching everyone on the live floor competing for gold. It was impressive to see how all competitors from around the world held themselves and performed like true artists. On the final night we were lliterally in a stadium scene all seated in with our countries, cheering on fellow Aussies and New Zealanders who represented us. The hair show that followed was phenomenal with hair art that left me feeling not only inspired but rearing to step up the game. We had our closing ceremony in the Hofburg Palace and can I say that I have NEVER felt like I was in a dream until the night I stood inside this palace. It was absolutely breath taking and a memory that I will never forget. The HOT SHOTS team represented Australians but dominating karaoke in front of 3k hairdressers with myself as the lead singer banging out the only fitting song choice “ Highway to hell” by ACDC! Next up was London and it didn’t disappoint. Salon international was impressive seeing the British Hairdressing Awards Gallery, stage artists, new product launches and trends. But the highlight for me in London was the Alternative Show, Man this was a hair show on steroids. I’m certain I spent the whole time with a dropped jaw. The level of creative talent was phenomenal, and I was so impressed by the way that each artist or team presented their art to the world. On my final day we had the privilege of doing a salon hop meeting the iconic Andrew Barton from Headmasters, and Errol Douglas. It was an honour to sit with these industry legends and hear a brief biography of their incredible careers. I am so grateful to everyone who made this trip of a lifetime possible. I will cherish the memories that were made for the rest of my days and I know that I have met and made some life-long friends and connections. Thank You Linda especially, for the opportunities you have given me in 2019, I am forever grateful.” - Zoe Wilde

PHOTO SHOOT 2019

Stay tuned for the HOT SHOTS 2019 Collection recently shot in Melbourne by award winning photographer – Andrew O’Toole. With creative director Jayne Wilde, Stylist Poppy Key and MUA Kenneth Higgins, the theme of ‘Ant Gravity’ was smashed out of the park and we can’t wait to share in with you in 2020!

Since returning from our “HotShots EuroTrip” clients, family and friends have all been keen to find out, ‘what did I learn?’ I’ve really struggled to give a definitive answer to this question, which led me to think about the concept of ‘being inspired’ and what that means. The dictionary defines inspired as; outstanding or brilliant in a way, to make someone feel that they want to do something and can do it. The Hot Shots team attended Goldwell GlobalZoom events in Vienna, and Salon International, Alternative Hair Show, and the Tim Walker exhibition in London. My experience during and after these events opened my eyes to a new level of creative expression and the motivation I felt returning to my salon and team was something I can’t compare to any other experience. Being so immersed in an environment with so many talented and passionate individuals from all over the world was ironically grounding and holistic. What I mean by this is that I was constantly reminded of the bigger picture and my focus as a creative professional, has been reinvigorated. I am excited to share this energy and inspiration with my team and others. There really is no way that you can measure the value of such, and thus I am deeply grateful to our sponsors, my HOT SHOTS team, our mentors, and of course Linda and Mocha pPblishing for providing such a positive and unforgettable experience!” - Jack Horton

HOT SHOTS 2020 IS NOW OPEN FOR ENTRTY // GO TO www.australianhotshots.com.au

1999 - 2019

BUILT ON A DREAM. By Linda Woodhead

z.one concept TM, the Italian company leader in the professional haircare sector, was founded in 1999 from the idea of Ivano Panzeri, its creator and founder. The company has become increasingly prominent over the course of two decades with its brands – milk_shake®, simply zen and NO INHIBITION – and has become renowned worldwide as a symbol of Made in Italy excellence in the professional hair fashion sector. The personality of z.one conceptTM is clear and instantly recognisable: maximum research dedicated to quality and innovation, combined with creativity and the study of new trends in all areas of fashion. High-quality images, seasonal collections and in-salon marketing, every aspect is studied carefully to inspire and satisfy the daily need for beauty of each and every client. Its success comes from its story, its people, their commitment and creativity which, when combined with innovation, quality, dynamism, energy and heart, are the foundations of this company. A great passion for the job and a dedication to human values are the pillars of the philosophy of z.one concept TM: two principles that represent not only a goal but are a constant incentive to continue to grow and dream. Recently z.one conceptTM celebrated its 20th anniversary with a cruise on the Mediterranean along with 2000 hairdressers from around the globe. This ship, The Costa Magica, was a metaphor for a journey travelled with those who have contributed to the success of the company and was the stage for this magical event which saw stylists showcasing the company’s passion for haircare.

Hair by Kirsty Richey, Australia

Kirsty Richey, Chelleon for Hair, Australia, was invited to be part of the celebration alongside hair directors and ambassadors from all over the world to showcase their talent in honour of the 20 Year celebrations. Z.one concept Australian importers ‘Conceptual Brands’ and ‘Andrew Jones Hairdressing Supplies’ along with some of their key distributors and clients, were also in attendance. Geoffrey Herberg was also there to enjoy the event as was Linda Woodhead, representing Australian Media and HAIR BIZ. During the cruise there was time to experience the beauty of Savona-ITALY, Barcelona-SPAIN and Marseille-FRANCE, not to mention all that was on offer on the ship itself including themed food and drinks, a variety of events, a welcome party and all culminating in the Gala Showcase of worldwide talent, “20 Years of Beauty.” With representatives from the company, distributors and salons, the event was a plethora of foreign languages and fun with a high energy held for the full 3 days ending in a themed night starting with singing waiters and ending with the one and only Alessandro Ristori & The Portofinos at the Grand Bar Salento. ‘la Dolce Vita” final night was full of 1950’s rock ‘n’ roll from America and Italian music from the ‘60’s, which thrilled all guests dedicating the night and the event as a whole to happiness, fun and beauty.

For more information:www.conceptualbrands.com.au www.z-oneconcept.com.au Hair Biz Year 13 Issue 6

BAZAAR IN BLOOM Goldwell was recently proud to support the prestigious charity fundraising event Bazaar in Bloom as the official hair sponsor for the couture show held in Sydney recently. The formal event at The Art Gallery of NSW supports the Royal Hospital for Women’s Foundation. The highlight of the evening is the couture runway show featuring one off gowns from 35 of Australia’s best designers including Camilla, Ginger and Smart, Dion Lee, Romance was Born, Carla Zampatt and a show-stopping finale dress by Pallas Couture. All set against the backdrop of art at the gallery including a commissioned piece by Sydney artist Vicki Lee. Hair Director Daren Borthwick for Goldwell with Lead Goldwell Stylists Ida Tirimacco and Joe Cimminio co-owners of Adelaide’s award-winning Orbe Salons created two hair looks to work with the strong yet feminine brief. “This year’s gowns are feminine but with a statement edge like ruffles, beading and feathers. We created two looks, a soft feminine hair out look and an art inspired tucked pony finished with freehand painting around the hairline, “ said Hair Director Daren Borthwick. Harper’s Bazaar Editor Eugenie Kelly said “Bazaar in Bloom celebrates spring and fertility and femininity in all of its forms. This year the gowns and hair are inspired by art. We are thrilled to partner with Goldwell for the 4th year running.” Hero Goldwell products used backstage included Style Sign Surf Oil Salty Oil Spray, which was layered through the hair to create a wet yet soft feminine look. Along with Creative Texture Dry Boost Dry Texture Spray, which was used in both styles, adding texture to the soft feminine look and bulk to the Painted Pony Tuck.

“BAZAAR IN BLOOM CELEBRATES SPRING AND FERTILITY AND FEMININITY IN ALL OF ITS FORMS.”

EUGENIE KELLY

“I love working with Goldwell products backstage especially this year’s new innovations SURF OIL Salty Oil Spray and DRY BOOST Dry Texture Spray, both are buildable and we’ve layered them together without leaving the hair hard or crunchy. DRY BOOST is my new go-to for instant texture plus grip so styles last” said Ida Trimacco This year the funds will go to the NSW Women’s Breast Centre at The Royal and assist with funding their own mammogram machine.

A GAME CHANGER

South Yarra hairdressing supplies has been supporting the hairdressing industry for over 32 years with a number of long-standing clients who’ve been with them for the entire 3-decade journey.

Ed & Lena Regan (far right) with the South Yarra Hairdressing Supplies team For 30 of those years, they’ve been an active and loyal stockist of M & U imports featuring many of M&U’s flagship brands, including Hi Lift, Cristalli and Dickson. However, what has the crew at South Yarra really excited, is the introduction of the Hi Lift TrueEco range; a highperformance, multi-functional hybrid ammonia and PPD free colouring crème which produces long-lasting results, superior grey coverage, and brilliant shine and condition. Being a hybrid colour, Hi Lift True Eco Colour offers the salon owner an extensive range of permanent, semi/demi permanent colouring and toning, by utilising a range of specially designed activators, to meet their colouring needs as a stand alone range or complimentary range within the salon. The crew at South Yarra were happy to share the benefits of Hi Lift True Eco Colour to savvy salon owners looking f o r options in their colour ranges, so we s p o k e to owners Lena and Regan to find out more.

YOU’VE BEEN SUPPORTING THE HAIR INDUSTRY FOR OVER 30 YEARS. WHAT IS IT THAT YOU MOST LOVE ABOUT WORKING WITH HAIRDRESSERS?

We enjoy working with most hairdressers for their dedication, commitment and passion to their profession. The interaction that we have with

them, especially our long-standing customers is paramount as over the years they have become part of the South Yarra Hairdressing Supplies family.

WHAT HAVE YOU MOST ENJOYED ABOUT WORKING WITH M&U?

South Yarra Hairdressing Supplies started working with M&U 32 years ago (1987) with Mario and Umbaldo and very quickly we developed a family like working relationship. This has been due to the fact that M&U have imported successful products such as Muster, Hilift, Turbo Dryers and all ‘salon-needs’ products. In 1991 we launched Dikson Colour which has been South Yarra Hairdressing Supplies flagship product and helped to cement our long term working relationship.

TELL US WHY YOU FEEL THE HI LIFT TRUE ECO RANGE WILL BE SUCH A VALUABLE ADDITION TO YOUR BUSINESS?

The true eco ammonia & PPD free colours are a fantastic edition to the south Yarra hairdressing supplies as we now have a range of colours that will help salons cater for those clients who are hesitant to colour their hair due to allergic reaction. PPD free is a huge game-changer for salons as now they have another colour range to compliment there existing range that will cater for those who have sensitive scalps and those who wish to colour without ammonia or PPD. On top of this there is a fantastic range of colours that’ll work well for all professional hair colourists,

OTHER THAN THE OBVIOUS COST SAVING, WHAT DO YOU FEEL ARE THE BENEFITS TO SALON OWNERS IN CONSIDERING A HYBRID RANGE?

Cost is not the answer here, it’s all about the ability to now apply colours to clients that previously couldn’t be done due to their sensitive scalp reactions .

WHAT WOULD YOU SAY TO THOSE WHO MAY BE HESITANT TO CHANGE TO A HYBRID RANGE?

Without change then we all go down the same roads, but this is really a game changer within the salon industry. Now there is a range of colours to appeal to a whole new market.

WOULD YOU AGREE THAT THE RANGE WOULD BE AN ATTRACTIVE SOLUTION FOR SALON OWNERS IN THE CURRENT ECONOMIC CLIMATE?

Absolutely, true eco’s 100ml tubes would be a very attractive addition to the colour room.

HOW WOULD YOU DESCRIBE THE RANGE OF COLOURS IN THE TRUEECO RANGE? This colour range would compliment all back room colour rooms, as its not designed to take over your existing range, but to compliment & add another dimension of colour work within the salon . South Yarra Hairdressing Supplies are situated at 8/350 Settlement Rd, Thomastown VIC 3074 www.syhds.com.au For more info on the TrueEco range, contact M&U Imports www.muimports.com.au

GET YOUR CREDIT CARD OUT FOR THE BEST $110 DONATION YOU CAN MAKE… & get educated at the same time! In an unprecedented initiative to unite the hairdressing community and make a positive impact by raising money and awareness for two important causes, The Hair Raiser Fellowship will launch an exciting online education event designed to inspire and inform salon owners and stylists around the world. The 70+ videos in the Hair Raiser library span from five minutes to an hour long and ticket holders will have an entire year to soak up the knowledge on offer, perfect for those gaps in salon between appointments or to indulge at night or on weekends when you have some spare time.

For more information, and to get involved, visit www.hairraiserfellowship.com “Alone we can do so little, together we can do much.” Helen Keller

PLUS MANY MORE! The Hair Raiser Fellowship has brought a stellar line up of hairdressing artists and associates together into one online space to deliver hours of business and creative education in a closed Facebook group forum. Attracting leading industry names and talents from Australia and around the globe, including Antony Whitaker, Candy Shaw, Julie Piantadosi, Sharon Blain, Clive Allwright, Scott Sloan, Adam Ciaccia, Dario Cotroneo, Jose Bryce Smith, Kobi Bokshish, Matt Clements and Jules Tognini. 100% OF ALL MONEY RAISED WILL GO TO OUR TWO CAUSES: • An Australian hairdressing family that has been tragically affected by suicide. • Beyond Blue, an Australian independent non-profit organisation working to address issues associated with depression, suicide, anxiety disorders and other related mental disorders. The helping hands behind the Hair Raiser Fellowship are colourist and Matrix global educator Steve Corthine from Stevie English Salon. Mia De Vries and her suave cool brother Lee Cooper, from instafamous salon The Fox and the Hair and the Founder of the Secret Fox Education, and industry darling Kirstie Stafford xx

“The purpose of Hair Raiser is to open up the dialogue around mental health, and start the hard but necessary conversations around depression, anxiety and suicide,” Kirstie explains. “We are uniting hairdressers all over the globe, through a shared vision of education. “As event organisers, we are giving our time to the cause and using our influence, intelligence and skills to be able to make a difference, so please come and join us by being part of Hair Raiser. Our goal is to raise $50,000 for our two causes, which are very close to the hearts of the hairdressing community. “

COMING SOON AHC Mental Health Talk

HAIR BOTOX HAS ARRIVED! THE BENEFITS OF CAVIAR/COLLAGEN THERAPY.

Heralded as Botox for Hair, the new Luxury Haircare comes by the name of Innovatis and we thought it would be a good idea to chat to National Sales Manager, Nicole O’Brien, owner of Zen Hair about this ground breaking product taking the industry by storm.

Having personally worked in the hair industry for just over 16years and growing up within a hair royalty family with her father and uncle being managing directors of Toni & Guy Australia, “I guess you could say it was always in my blood”, she says. Nicole has worked for Colour Houses, Hair & Beauty Wholesalers, Hair Care Electrical Companies and also owns her own salon with 7 staff on the South Coast of NSW. Some would say she has an all-round knowledge of every aspect of the industry, so it is testament indeed to Innovatis for her to put her name to the brand by becoming an Ambassador and the National Sales Manager.

Grade Collagen and Caviar oil extracts, giving instant results that would last for 3-4 weeks was obviously the big draw card, but when I realised how high the profit margins were and that they actually wanted to help the growth of my business, it was a refreshing change to know that they wanted to work with me and alongside my other brands rather than pressuring me to purchase unwanted stock.

WHAT RESULTS HAVE YOU HAD WITH THE BRAND IN YOUR OWN SALON?

The results are pretty amazing one of the best parts is it’s suitable for everyone from natural to damaged hair, fine or thick hair and it’s incredible on extensions. The main thing we notice is how incredibly Silky and Soft the hair becomes straight after doing just one 15min Treatment. It blow dry’s quicker and has an illumious-like shine that we are obsessed with.

Nicole O’Brien

HOW DID YOU FIRST HEAR ABOUT INNOVATIS?

Well funny that, I met AJ, one of the directors of Innovatis by chance, at a Mancave Barber shop, we struck up a conversation about how I was a salon owner and laughed about how both my sons would rather get their fresh fades there than at my own salon because apparently my salon Zen Hair is too girly.

WHAT DO YOU LOVE MOST ABOUT THE BRAND?

That’s tough these guys literally blew me away with everything. A new and exciting 15min Treatment that combined Cosmetic 68

Hair Biz Year 13 Issue 6

WHAT DO YOUR CLIENTS LOVE MOST ABOUT THE BRAND?

Firstly, our clients love how quick and easy it is. They can literally come in on a lunch break for a Treatment and Blow dry and walk out like they have completely different hair. Also we talk a lot about Affordable Luxury Haircare for a reason - both the treatments and retail perform at the highest level and most definitely compete with some of the most expensive and exclusive brands I ever used yet this is so affordable, meaning more clients can now have access to a little Luxury in their life.

WHAT MADE YOU TAKE ON THE ROLE WITH INNOVATIS AND HOW IS IT PROGRESSING?

Well I’m pretty passionate and like to share the love. So, the idea of coming on as National Sales

Manager for Innovatis, such a new and exciting brand, was a no brainer considering I had been using the products in my salons for months and was totally obsessed with everything in the range. Salon owners themselves, director’s Abbas & AJ are the perfect gentlemen and have a great sense of humor; something I need because if you’re not smiling and enjoying the journey what’s the point. This year we have been focusing on partnering with salons that truly want to boost their business and getting our brand awareness out there, we are getting new accounts every month and happy to hear all positive feedback from owners saying how much their clients love it and how it’s injected new life into their business along with considerably increasing their turnover.

HOW DO YOU BALANCE LIFE SALON AND NEW YOUR ROLE?

Balance isn’t something I really have in my life, it’s more like a constant controlled chaos. I would be lying if I said it’s easy, but I’m very lucky to have an incredible team at my salon that keep things running smoothly and the new role with Innovatis has me so excited that it dosn’t really feel like work. I also have two beautiful sons and a very patient supporting husband that keep me grounded and allow me to chase my dreams and follow my passion. For more info and samples to be sent out to your salon or book a demo please call Nicole on 0466 616 975 Instagram: @innovatisaus Facebook: Innovatis Australia

15 MINUTE SALON ONLY TREATMENT

Luxury Anti-Ageing Haircare System with:

Collagen Caviar Extract Black Pearl and Diamond Dust

Phone Nicole at 0466 616 975 or email info@innovatis.com.au Website. www.innovatis.com.au

AVOID EXTREME HEAT DAMAGE THIS SUMMER WITH

The Professional edition

ED Roadshow_210x297_FA.indd 1

When hair is exposed to extreme heat, the strands become rough and difficult to align. The protective cuticle can cause and pores form within the strand. So light is scattered in all directions, making hair look dull. Close up styling with a conventional hair dryer would have previously exposed hair to excessive temperatures which in turn can reduce the reflected light, decreasing shine. And that’s why, Dyson engineered intelligent heat control to prevent heat damage and help protect your hair’s natural shine. Hair treatments and serums can improve the look and feel of hair and although these products can repair the signs of damage, they cannot reverse the underlying damage to the hair itself. Using heat draws water from the hair to the surface to dry the hair. Too much heat damages the inner cortex (hair nutrience) and outer surface (protective layer). Increasing heat leads to faster drying but at the cost of hair health. Extreme temperatures lead to changes in the structure of keratin strands within hair: • 150°C+: A slow transformation occurs to the structure of the cortex which over time results in a weaker and less elastic hair strand • 230°C+: Hair begins to melt/burn and the strong disulfide bonds break down quickly. The force required to break the hair strand will be very low. Overall thermal damage causes the hair to become weaker, less elastic and easier to damage by other factors as well. Whilst you need a certain amount of heat to style hair, extreme heat can cause damage. Once hair is damaged it cannot be repaired. Damaged hair will result in split ends. If split ends work their course, they can keep forking further up the strand, damaging hair and causing breakage

Hair Biz Year 13 Issue 6

Dyson have discovered the key to shiny hair is healthy hair. The Dyson Supersonic™ hair dryer Professional edition is the hair dryer rethought, and re-engineered for Professional stylists. At it’s heart, the Dyson digital motor V9 is fast, light and small. To prevent extreme heat damage, a microprocessor in the head intelligently controls the heating element, measuring exit flow temperature over 40 times per second. With 3 heat settings and 3 magnetic attachments, the Dyson Supersonic hair dryer Professional edition is engineered for salons; fast drying, acoustically tuned and light in the hand. Key Features of the Dyson Supersonic™ hair dryer Professional edition • V9 digital motor – for fast drying, it’s also light and small. The Dyson Supersonic™ hair dryer is powered by the patented Dyson digital motor V9. It is Dyson’s smallest, lightest digital motor. It spins up to 110,000rpm for a high-velocity jet of air. • Air multiplier technology – the volume of air drawn into the Supersonic is amplified three times producing a high pressure, high velocity jet of air for fast drying • Engineered for balance – the Dyson V9 digital motor is in the handle of the Supersonic, not the head, therefore it is engineered for balance. • Acoustically tuned – the powerful motor is tuned to produce one inaudiable frequency.

• Stronger magnetic attachments: 2x stronger magnetic attachments, for secure 360° hold.¹ • Dyson Professional Styling Concentrator: Wider and thinner for precision styling, with cool grip edges. • Smoothing Nozzle: The Dyson engineered smoothing nozzle dries hair gently, using smooth, wide airflow, allowing you to dry and style at the same time. • Re-engineered Diffuser: Improved diffusion helps reduce frizz and define curls and waves. Longer prongs allow you to style more hair with greater control – and reach deeper into the hair. All of the attachments are engineered to remain cool to the touch with Heat Shield technology. For more information contact Dyson.com.au/supersonic-professional #dysonprohair ¹Compared to original professional model.

A DYNAMIC DUO Paula Hibbard, the fairy Godmother of long hair, and Faye Murray, business coach extraordinaire, have created a lifelong friendship through the “business of hair.”

Following these ladies on social media you just know they have a great work life and an even better social life. On their journey they balance fun and networking while packing in a work schedule that some might get weary just hearing about. This dynamic duo has just completed a national tour of 12 cities as part of the 2019 De Lorenzo National ASPYA Road Show, offering to salon owners and their teams a program that covered both business development training and also the essential points to understanding how to deliver with passion, amazing client service. Faye, perhaps the slightly more serious one of the duo, delivered the business growing part of the day. Two sessions packed with essential business ideas to assist owners and managers alike to grow and develop their business knowledge and skills. This was followed by a delicious lunch and time for networking. Paula then took to the stage to share exactly what client service needs to look like in today’s competitive market to ensure success and meet client expectations. Paula and Faye are close “buddies” as well as business colleagues. They spend a lot of time together both professionally and socially and are well known by most in the world of hairdressing. They both enjoy a good red and can spot the best restaurant in any town at 100 paces. Both share a passion for educating hairdressers of the future.

WHERE THEIR JOURNEY BEGAN

Their journey began when their paths crossed 32 years ago at Caloundra on the Sunshine Coast in Queensland. Paula in her school uniform lined up for 3 hours with more than 100 young girls and 72

Hair Biz Year 13 Issue 6

boys who wanted to become a hairdresser. The position she applied for was a Saturday tea and tidy and the person who was doing the interviews on that day was the General Manager of the Jon Le Court company Faye Murray. Paula impressed and was successful in filling the tea and tidy position. Starting at the bottom, Paula had an 11-year career which included a 4-year apprenticeship, growing to a senior hairdresser, salon manager and taking on a state manager position of the JLC NSW group of salons. Her special talent and ability stood out even as a very young and upcoming hairdresser. Moving forward within the industry was a natural progression for Paula as she began working to assist young and growing hairdressers to be all they could be within their craft. Faye’s career as General Manager spanned 18 years prior to her doing what she does now which is guiding salons to success as a business coach and motivational and business speaker. Faye attributes much of her knowledge to the time she spent in her management role with Jon Le Court and the hundreds of young people that she had the privilege of helping to inspire, grow and shape in their hairdressing future. Many of the young hairdressers who came through this period are recognized as today’s industry leaders. The JLC company was always

a step ahead, leading with great client service, excellent hair and management skills, staff training and having their own training academy, which was government approved for the training of hundreds of apprentices within JLC and in other QLD salons. There were managers meetings monthly where the 30 plus managers would undertake business training. There was a weekly newsletter to recognise achievers as well as a top achievers breakfast club. Night clubs were booked for shows and educational events. Some of the people who came through that era were: Oscar Cullinan from Oscar Oscar who today has 14 luxury brand salons; Tabatha Coffey, who needs no introduction as an international speaker and great ambassador for Australian hairdressing; Julie Cross, one of the most entertaining and motivating people on the speaker’s circuit; Tracey Hughes, national and international educator; Geoffrey Herberg, national and international educator and Justin Anderson, General Manager of KAO Australia salon division. Many of Australia’s finest salons have owners and hairdressers who trained in this period. Paula and Faye have had the pleasure of sharing their knowledge and experience over many years. Their journey has touched and impacted on so many Australian hairdressers and there will definitely be lots more to come.

Bring It On With TM

NINETYSHADES Including Naturals

ColorOn Professional Formulating App Just input your information and let the app suggest the color mixture and show you the end result. ColorOn Professional is a . multifunctional tool that offers hairdressers state-of-the-art functions to improve their expertise & salon services. What makes this app awesome?

G VAREA LU T E

W P HER V ERFO E R E IBRA RMESU CO CO NCY ANCLTS, ME N A E, TO O ND AH

• Refresher, First time & Grey Coverage Color On Application & Tips • Client Consultation • Formula Creation • Imagery of Essential Looks • Timer • Allows you to Create, Edit & Save your Clients Formula • Creates & saves a Client Database • Made in Italy

For further information or for your nearest call 02 8781 0123 or visit www.joiken.com.au

distributor

Get it on

COLOR

Google Play

ARGAN•JOJOBA•OLIVE

Download on the

App Store

COLOUR SPOTLIGHT

PERSONALISE YOUR COLOUR By Kristie Kesic

Before

After

We’ve all had those clients who bring in an inspo picture of exactly what they want and expect us to recreate it, exactly like that photo, right? Well I say gone are the days of recreating a photo! We need to be better than that. We need to personalise our clients’ colour to make them the most beautiful version of themselves, not a version of an edited magazine cover. How do we do this and more importantly how do we explain this to our clients? Firstly, we need to have the confidence during our consultation to give them our advice and give them a reason why we have suggested it. With so much information and opinions on social media, magazines and google about the ideal colour for your skin tone or best style of colour for your face shape, it’s our job to 74

Hair Biz Year 13 Issue 6

go beyond the basic. Suggest colours that are going to highlight their eyes or draw attention to their standout check bones. Remember they are coming to us for our professional opinion. Don’t be afraid to give them your thoughts, but make sure you let them know why.

STEPS FOR CONSULTATION SUCCESS 01 GROUNDWORK

• Know your client: Use your existing systems as tools to determine details of your client’s hair history. This includes discussing your client’s haircut. If another stylist is cutting

their hair, it is important that you both do a thorough consultation and let each other know what the desired outcome is going to be. • Discuss: Ask questions about their current colour. Listen to your clients’ thoughts before offering yours. • Adapt: Tailor your ideas to their specific concerns or ideas

02 PERSONALISE

• Lifestyle: Understand your client’s maintenance potential and work with it. • Features: Consider personal qualities such as face shape, skin tone and features.

• Haircut: Consider your client’s haircut. Cut and colour are meant to work in harmony with one another. Neither is meant to overpower.

03 ADVISE

• Suggest: Give options for colour changes or variations relevant to the information you have gathered. • Explain: Educate your guest on why you recommend the colour and or techniques that you have suggested. • Ideas: Create a future plan. Where could we go from here? FACE FRAMING

04 SUMMARISE

• Check: Reiterate the chosen colour with your client. • Feedback: Encourage questions from your client. • Confirm: Share your knowledge. Let the client know what you suggest they use for home maintenance.

CASE STUDY

EMMA • Long thick hair • Warm skin tone • Strong jawline • Standout eyes and lips • Natural beauty • Low maintenance

MY THOUGHTS

• I need to lighten and brighten this up to make those eyes pop. • If I ‘blonde this all up’ and make it one colour, because it’s so long and thick, her hair is going to consume her. • She has a stunning natural colour, so lets’ work with it to create depth and dimension. • Use that natural hair colour to draw attention to her eyes and then use lighter brighter pieces to make those eyes pop. • By using her natural hair, it will create a low maintenance natural beauty.

TECHNIQUE: FACE FRAMING BABY-LIGHTS

- Take a baby fine, diagonal section on the very front face hairline. - Follow this diagonal section back until just past the ear. - When you reach the top partline of the hair, pivot your foils back and place them just under the partline. The amount of foils you put in will be a visual decision depending on the desired result. - Continue this technique on the other side of the head with the ultimate goal of achieving symmetry. - Once you have face framed the front of the hair, move to the back hairline, taking baby fine sections on the diagonal and working up the hair until the foils meet with the previous line of the front face framing.

FREEHAND BALAYAGE

- Now that the face framing is done, it’s time to freehand balayage the remaining hair. - Starting at the front and continuing to work diagonally back, balayage out all the ends, making sure to alternate depth. This includes the hair that’s been left out between the foils. These pieces all get coloured to highlight stronger colour around the face. - I do everything on a diagonal, so the hair colour falls more naturally and seamlessly. NO LINES HERE! - Through the back, split the hair into 3 horizontal sections by using a zig zag line. - Using the point of each zig zag as your section guide, take diagonal sections and balayage your way along each section, again, visually alternating depth. On one section, the colour is taken up higher, and the next section is lower, then repeat. - By using a zig zag line instead of a straight line, the section automatically has varied high and low points for seamless balayage.

FREEHAND BALAYAGE

ZONE TONE

- After the colour has been rinsed, split the hair into 2 sections. The hairline section is section 1, and the remaining hair is section 2 - There are so many techniques that you can include in this process, like a root stretch for example, but for this colour I chose to use 2 different toners as her hair is already a beautiful, natural colour so I worked with that. - I wanted to keep the first section as lightest part of the colour. Here, I’ve used Wella Colour Touch 10/6 roots to ends, and then for the remaining hair, I’ve used Colour Touch 9/97. The reason I did two different level toners is that I wanted the colour around the face to be the brightest and really pop and then I wanted to the rest of the hair to be a soft, deeper shade. - This is such an on-trend technique and such a simple way to personalise any of your colours.

Kristie Kesic is an educator and also the owner of Cobelle Creative, Brisbane

FREEHAND BALAYAGE

ZONE TONE

Hair Biz Year 13 Issue 6

BUILDING A BRIDAL SALON BUSINESS By Jacqueline Pidd, TIGI Head of Education ANZ

As the temperatures rise and we head into spring and summer, the wedding season really begins to kick off. This time of year sees brides looking to seriously invest in their big day, ensuring that every element from the flowers and table settings to their hair and makeup are perfect and just as they had envisioned them to be. This wedding work is a constant, guaranteed industry that is somewhat overlooked from a hairdresser’s point of view. Sometimes stylists or business owners are so focused around driving clients through their salon doors, they often forget about the opportunity to step outside the door and take their skills to the client - something that brides are often ultimately looking for. Upstyling can sometimes be seen as a niche skill by hairdressers and is a market that can often be easily missed within a salon’s offering. However, the skills required to up style are most definitely skills that can be easily learnt, thus opening a lucrative market to cater for both brides and their wider bridal parties. Weddings can be a great addition to any salon business, not only for the wedding day itself: looking after the locks of the mothers of the bride and groom, bridesmaids and flowers girls, but also the hair journey that you take the bride on along the way in the months prior to the wedding. There is a great deal of build up before the big day for a bride, ensuring colour work is achieved and timed perfectly, ends are looking fresh with a new trim and treatment or potentially an extension service. This all contributes to your regular salon turnover. The big day can also be worked on outside of normal salon hours, therefore having a reduced effect on your regular salon work. Brides and the wider bridal party of bridesmaids and flower girls usually need to be ready early in the day for early weddings for photos to be taken. This early start means that as a stylist you are able to get back into the salon for your usual busy Saturday trade. 76

Hair Biz Year 13 Issue 6

Some key points to help build this bridal category within your salon: - Upskill yourself and become an expert in the hair-up world. This is now easier than ever, due to the current driven bridal trend of ‘loose and natural’ hair looks. - Network with your existing salon client base to discover whose daughter/ friend/ sister etc is getting married soon and talk about your offering. - Partner with a make up artist or even better, upskill in this department as well and become the one stop shop for every bride. - Charge your services correctly. Do not forget to include in your quote: travel/ parking/ flower girls/ bridesmaids/ mothers/ mother-in-law etc. Their styles should not be charged at a lesser rate as they take just as much time and care. - Bridal hair is a great opportunity to upskill your salon apprentices. Take them on the wedding journey with you. A helping hand on the day ensures the work is delivered a little quicker, allowing time to get back to the salon. - Get familiar with your styling tools! Hot rollers can work a treat with up styling as they offer the ability to work on multiple heads at once, ensuring a quicker turn around. Play with curling wands, straightening irons, curling sticks etc. and

become familiar with what each tool has to offer, what looks they can create and the ease of one versus another. - Just as important as your styling tools, make sure to have put together your essential product kit. Dressing hair with the correct product is the most important step to ensuring a style lasts the distance. Play with product, ensure that it offers enough hold, grit, shine, natural movement, whatever it is that is needed to create and maintain the bridal style. - Set yourself up for success by building up a session kit and keeping it fully stocked at all times. Having a regular kit on hand will ensure that you haven’t forgotten your most important styling tool and help you feel prepared for the day. Most importantly, think about what your offering is and how you are different to the next salon or stylist. Perhaps look at creating a bridal ‘gift pack’ including mini products that will help the hairstyles last the day, or a wedding day lead up in-salon package offering the bride all the services she needs rolled into one, to help her think less about what she needs to do. Try to think outside the box in terms of your wedding specialist offering, as bridal work can really have a positive impact on a salon business, allowing for growth without requiring additional investment in large overheads.

MAXIMISING YOUR

MALE CLIENTELE By Don De Sanctis

Being a business owner and barber, I have witnessed many changes throughout the barbering industry. In recent years, male grooming services and sales have skyrocketed, which has played a huge benefit within the hair and beauty industry. With the craze of social media and celebrities, men are becoming more conscious with their overall appearance, with some males returning weekly for their haircuts to maintain that fresh look. While male service prices may be less that female services, the male clientele have the potential to spend just as much money as a woman over a period of time.

Don De Sanctis 78

Hair Biz Year 13 Issue 6

What originally started out as haircuts and traditional cutthroat shaves has developed into so much more. Males are no longer afraid or embarrassed to ask for those extra grooming services, such as hair colour, waxing, facials and even manicure and pedicures. With the increase of male grooming services, it is crucial now more than ever, to set industry standards across the sector so no matter what male grooming services are being practiced and performed, it is being conducted in a manner that ensures the continued growth and reputation of the industry through quality cuts, styles and services.

At Barber Boys, we offer the full spectrum of traditional barbering services at the highest standard combined with first-class client care. Within the company, Barber Boys policy certifies that all staff members hold the appropriate Australian recognised qualification and undertake mandatory rigorous training by our educators, to ensure the quality of service they provide is second to none. In addition to our weekly training, once a month I organise a Look and Learn training session which involves well-established barbers showcasing and sharing their talents and tricks to the Barber Boys crew. I also organise product knowledge training nights with product companies such as American Crew, Layrite and Uppercut to refresh and update staff on the products we use and sell as I believe that by expanding their product knowledge, my staff gain the confidence to educate their male clients. A confident approach whilst explaining the products best suited for the individual, helps create the probability of a

sale, and maximise profit as well as provide an outstanding level of service. The growth and diversity of male services allows barbers the opportunity to suggest a range of additional services during the client consultation, whether that’s a beard trim or tidy, eyebrow or facial threading, or colour application to show that we care about our clients and their overall appearance whilst of course, maximising profits. The greatest benefit of this is the ongoing loyalty that it creates, as clients return for those additional services again and again. Consultation is something that I educate my team on quite frequently, as I feel many worry about feeling pushy, or trying to force a sale, but what they now understand is that consultation is essential in aiding communication and understanding your client’s wants and needs. As a barber you need to discuss: • Client’s current hair style • What they are wanting with today’s service • Understand what products they are currently using • How long would like to take with styling their hair daily During the service, a barber must engage with their clients in a general and friendly conversation which creates a welcoming environment, and helps the clients feel more relaxed and open to your opinions and suggestions. Building good relationships and trust are important. Our décor and signage are also designed to appeal to the male eye, with gold print and masculine font, plus wooden furnishings along with our distinguished brick feature wall, creating an environment where our male clientele can feel comfortable. Instead of those monthly reminder emails for

your next hair visit, males tend to respond to more visible and tangible things. We offer vouchers at all Barber Boys stores, which is always a hit for birthdays, Father’s Day, Easter, Christmas and other festive occasions. We also offer wedding packages for the groom to share that experience with his groomsmen, dedicating a special allocated time for the party, where our barbers can take care of the guys, making them looking fresh for the special day. This is also a great marketing tool to attract new clientele. With the trend of social media, our marketing has played a huge part in our growth, particularly with Instagram and Facebook. We post material to specifically attract the male clientele with the latest trends, product of week, self-bio of our Barber Boys staff and showcasing their latest haircuts on their clients. Once you are familiar with a person, product or brand, you become more interested in it, so, displaying the company, the employees and their work spreads the barber boys name across all social media channels to attract new clientele. The Barber Boys crest is symbolic with the two lions representing strength and leadership, and at the end of the day that’s what it is all about. Seasons change and the same goes with hair trends. You need to invest financially, mentally and physically and it all starts with your purpose in the barbering world. For continued success, the detail matter, from building a team who support your vision and have the same passion and dedication, to creating the perfect environment to provide exceptional male grooming services and top of the range products. Once you have ticked all of those boxes and continue with ongoing growth and development, you become unstoppable. www.barberboys.net.au Hair Biz Year 13 Issue 6

RECYCLED STYLE

SAVING THE PLANET WITH SUNGLASSES MADE FROM SHAMPOO BOTTLES! Having kept 89,900kg of plastic salon waste in circulation and out of landfill since its inception, Sustainable Salons is taking its innovative approach to the next level by turning trash into trends through a closed-loop collaboration with eyewear giant, Dresden Vision.

‘The Shampoo Collection’ are the world’s first sunglasses, prescription sunglasses, and prescription glasses frames created entirely out of recycled shampoo bottles.

“WHEN YOU VISIT A SALON THAT USES SUSTAINABLE SALONS, YOU KNOW THAT YOUR WASTE ISN’T GOING TO LANDFILL. AND THAT’S THE MESSAGE WE WANT TO SHARE.” 80

Hair Biz Year 13 Issue 6

Launching online and in Dresden stores across the country on October 1st, the forwardthinking, truly sustainable, closed-loop solution will see plastic shampoo bottles collected from Sustainable Salons’ members across Australia and New Zealand recycled into black signature Dresden frames. The Dresden glasses system is a sustainable alternative to the cyclical, disposable, eyewear fashion industry. The company, Cofounded by Bruce Jeffreys and Jason McDermotts, is on a mission to bring high-quality, sustainably made glasses to the globe. Sustainable Salons - a comprehensive resource recovery program designed for the salon environment- has been working with beauty, hair and even pet-grooming salons to rescue salon waste from landfill and find innovative repurposing solutions that benefit the planet and the community since 2015. A focus on meaningful and powerful collaborations lead Sustainable Salons to Dresden Vision; an ethical, socially and environmentally sustainable eyewear brand and their partnership is proving

that pushing boundaries and thinking outside the box can result in game changing ideas. Paul Frasca says, “‘The Shampoo Collection’ is an incredible introduction to the consumer market and a chance for us to not only create the world’s first closed-loop product created entirely out of shampoo bottles but also to educate consumers about the impact their lifestyles can have on the environment. When you visit a salon that uses Sustainable Salons, you know that your waste isn’t going to landfill and that’s the message we want to share.” Founder of Dresden Vision, Bruce Jeffreys says, “This project is something we’ve always dreamed of; linking up with a business that has a waste problem and collaborating to create a new, exciting product. It’s not only amazing in terms of recycling waste but we also hope it acts as a catalyst to encourage innovative thinking for future uses of waste plastics.” ‘The Shampoo Collection’ is 100% postconsumer recycled and Australian-made with prices starting at $89. Grab your pair at Dresden. Vision And Dresden stores globally. https://dresden.vision/au https://sustainablesalons.org

HAIR AID & COMFORTEL

WORKING TOGETHER

pair of kiddie scissors. On a recent trip, he got a replacement for the scissors he lost. Changing his life once again, through the gift of tools and skills.

Now in its tenth year, the Australian based charity Hair Aid are doing amazing things both internationally and in communities throughout Australia. Founded by Selina Tomasich, in late 2008, in the back streets of Manila after meeting Sister Kate and Sister Claudia, Hair Aid’s international mission is to recruit and send volunteer hairdressers, from all around the world, to overseas locations to provide free hair cutting training for people living in critical poverty. “We have a team of volunteer hairdressers or our ‘Hair Aid Family’ that travel to poverty areas of Philippines, Indonesia, Cambodia, Thailand and Vietnam to work directly with people living on the street, slum communities, or with ladies rescued from the sex trade and prostitution gangs. All volunteers teach a five day hair cutting course, that gives the skill to cut five basic haircuts. This skill can then be used to start a micro business and create an income to support themselves and their family” Selina says. When Selina first told her story about Hair Aid to the team at Comfortel, they were deeply moved by the cause and wanted to help. Comfortel are now supporting Hair Aid’s work and providing scissor kits for trainees. The Cutting Kits are a vital part of the cause, which allows the people in need, a pair of scissors, comb and sectioning clips in a handy carry case. ‘You have no idea how much this filled my heart’ Selina said. ‘No longer would I spend sleepless 82

Hair Biz Year 13 Issue 6

nights working out how to find enough tools for the 1500+ trainees Hair Aid trained a year. Without this valuable support our work is limited. Because of this valuable support from Comfortel, our work flourishes’. Previously second hand tools were collected for all corners of the world and refurbished and reused. This was a huge task and needed extensive coordination and was resource intensive. Donations from Excellent Edges scissors was a life saver but as the projects grew so did the need for more and more…and more. Now, Hair Aid with the help of Comfortel has enough kits to continue gifting Cutting Kits until the end of 2020. “Since the introduction of the Comfortel Cutting Kits, heart felt stories have like Ed emerged which have truly shown us that supporting a great cause can create much needed change” Lisa Feleppa, Brand Marketing Manager of Comfortel said. Ed Sudaria was a trainee of Hair Aid and someone stole his tool kit. The homeless man who was trained by Hair Aid last year, had his scissors stolen but undaunted, continued to do haircuts using a

“It really shows that Hair Aid are making a real change, and we are honoured to help Hair Aid’s cause of teaching people living in poverty haircutting skills. We love seeing the images, as well as hearing stories that make real change within these communities”. Comfortel joins the ‘Hair Aid Hair-oes’ team, along side Benni Tognini, Tabatha Coffey, Andrew Gomez Dream Foundation, Paul Mitchell Schools, DeLorenzo and Excellent Edges together with their enormous Hair Aid Family who have helped change the lives of people living in poverty; one haircut at a time. At Hair Expo Hair Aid offered salons the opportunity to sponsor cutting kits for $50. Salons were able to write an encouraging message in a card which was added to the kit for the trainees after they completed the five day training. The five training program combined with the kits and the message of inspiration was life changing! Hair Aid has set a goal to have 300 kits sponsored each year. Change a life today, and sponsor a kit for a person in need. Go to www.hairaid.org.au You can keep up with Hair Aid’s work (or join the Hair Aid Family) by following them on Instagram or Facebook @HairAidAustralia

THE PALETTE

WHEN HAIRDRESSING CHANGES LIVES BRISBANE RTO FILLS INDUSTRY GAP BY OFFERING DISADVANTAGED TEENS AN EXCITING CAREER PATH

At a time when the hair industry is almost at crisis point concerning declining apprenticeship completion rates, Brisbane registered training organisation MIG Training is thinking outside the square and filling salon job vacancies with a surprising new breed of hairdressing candidates. MIG Training has just graduated its third intake of newly skilled Salon Assistants in partnership with the YMCA and Skilling Queenslanders for Work (SQW) program, which provides skills development, training and job opportunities to unemployed, disengaged or disadvantaged Queenslanders through a suite of targeted skills and training programs and is proudly funded by the Queensland Government. The students complete a Certificate II in Salon Assistant, which gives them work-ready qualifications to go straight onto the floor in a hair salon and for many, commence a hairdressing apprenticeship. The most recent intake was highly successful, with so far five of the seven graduates gaining employment. The program completed in the first half of 2019 84

Hair Biz Year 13 Issue 6

resulted in six of the nine graduates getting opportunities in some of Brisbane’s leading salons. “These students come from a position of disadvantage, so to achieve those outcomes is exceptional,” tells MIG Training managing director Anthony Gray. The partnership between MIG and the YMCA began five years ago, when it received a grant to develop a trade training centre including a hairdressing training facility. MIG worked with the YMCA to help design the facility, which then led to the development and delivery of a pilot Certificate II in Salon Assistant program. This has grown over five years to include hairdressing and retail programs across four campus locations. When asked why he believes the program has

been so successful in the hairdressing arena, Anthony says it’s both the connection MIG Training has to the salon community, plus the willingness of that community to give these graduates an opportunity. “In addition, ensuring the skills match those that are important to employers and providing strong pastoral care while the students train and make the connection to employment are key to such positive outcomes.” Hannah Nixon, acting team leader for YMCA’s SQW program says: “People in the local community have a real opportunity to enter the hairdressing industry with this stepping-stone

program to employment. We see first-hand how specific skill development, staff support and hands-on work experience positively impacts not only the participants, but also their families and the wider community.” MIG Training educators Mandy Goodyear and Krystal-Lee White say that the transformation of the students prior to commencing the program compared to finishing are quite remarkable. “I’ve observed massive changes, not only to skills, but also confidence, independence and work ethic,” says Krystal-Lee. ‘Most of our students come from diverse backgrounds with a range of different circumstances and barriers. Throughout the SQW program, you watch them transition from where they were to where they never thought they could be. This is through the combined effort of the YMCA and MIG Training teams, to take the student back to basics and not just teach skills, but also teach self worth.” The SQW program at MIG Training runs for 16 weeks and consists of hairdressing two days a week in a simulated salon whilst completing units of assessment in the Certificate II Salon Assistant qualification. It also includes one day a week in employability skills and 1-2 days weekly work experience in a hair salon once the students have completed some training and are ready to enter a real salon environment. “Over the course, you see the students go from tense, no belief in themselves and quite introverted, to relaxed, chatty and more confident,” adds Mandy. “Some of the students have always wanted to be hairdressers or barbers, but have not had the opportunity or the confidence to pursue it. Some of the students did not ever think about hairdressing as a vocation, but now believe it could be the career for them.”

“We are not just in the hair business, we are in the people business, and we help the students to succeed no matter the obstacle,” adds Krystal-Lee. “Employers would look the other way if these young people applied for an apprenticeship before this program. Now salon owners are calling us asking when our next graduates will be ready. Why? Because they are hungry! They want to be challenged and moulded and worked because they know what struggle is and that opportunity doesn’t come easy. They hold on with both hands and work hard in exchange for support, a salon family and continuing education.” Here are what some of the employers of MIG Training’s SQW graduates have to say: “I am always looking for passionate young people wanting to get into the industry, but they need to prove themselves – I don’t want to waste my time or theirs. So when the MIG team asked if I would take a young man (Isaiah) on to do work experience, I was happy to mentor him and possibly give him a job if he proved he wanted it. That was a few months ago now and I am so grateful they brought him to me. The growth I have seen in Isaiah has been amazing. He comes in and wants to learn and improve his skills. He is doing some awesome fades and completing full haircuts on models with no help or support. His customer service is incredible; he has transformed from a boy who was really shy to now holding conversations with customers and joking around with all the other barbers. Isaiah has become a great part of the team.” Nicky Pati, Spasifik Cuts Barbershop “Employing an apprentice through MIG Training has been such a breeze. After filtering through applications from other sources, I was about to give up until I agreed to undertake an MIG work experience student. Thank you so very much, I have found myself an apprentice who is actually passionate about wanting to learn and grow as a young hairdresser.” Anita, Mandala Hair & Beauty Hair Biz Year 13 Issue 6

IN FULL BLOOM By Anthony Gray, MIG Training

Attracting quality people who have come to hairdressing at a mature age or as a second or third career is increasingly becoming an option for progressive salons and can have a number of advantages as well as its own set of challenges. Technically, anyone over the age of 21 can be classified as a mature age apprentice. Life experience that only comes with age and experience can make a mature age apprentice a true asset to the business. Professional skills gained in previous work, particularly for those who had experience in retail, service or the beauty industry, means they have a greater chance of making an immediate impact with your clients and guests. The main downside to employing a mature age apprentice is the starting wage which is higher than that of a younger apprentice however the good news is there are additional commonwealth incentives currently available for hairdressing that help to dull that pain a little. • Incentive payments for the employer have increased from $4 000 to between $8 000 and $10 000 over the life of the apprenticeship. • Support of up to an additional $4 000 is also available to employers of adult apprentices over 21 who are receiving the national minimum wage. • And for those looking at mature age workers over 45 and 50 years of age, there are both incentives and wage subsidy payments available. To get a better perspective on the lot of a mature apprentice, we took the opportunity to talk to Lucy Fox, an apprentice who has come to love hairdressing after initially following a career in makeup. Lucy is an apprentice at the beautiful, White Gold Boutique located in the chic inner-city Brisbane suburb of Teneriffe. We spent some time with Lucy to help better understand the key drivers and motivations that guided her to hairdressing and what keeps her inspired and moving forward in her career.

LUCY WHAT MADE YOU CHOOSE THE PATH OF HAIRDRESSING?

I have always loved the beauty and hair industry. I’m originally from Northern NSW and moved to Brisbane and completed a makeup course. I loved makeup and wanted to follow that path but found it difficult to get into, so I looked at other avenues and thought the next best thing was hair. I found an apprenticeship doing both hair and make-up, so I thought, ‘Why not give that a go?’. 86

Hair Biz Year 13 Issue 6

WHAT DO YOUR LOVE ABOUT HAIRDRESSING AND WHAT FRUSTRATES YOU THE MOST?

My love of hairdressing is in just creating beautiful hair. I love it when people come in and you see the transformation and they go out loving their hair. Social media can be frustrating. Through social media, everyone wants to look like an image but there are always so many filters used, so that is what we are working with. It is not real life and it is difficult to educate clients.

WHAT IS THE MOST CHALLENGING PART OF YOUR HAIRDRESSING APPRENTICESHIP SO FAR?

The hardest thing for me is probably that I am a mature age apprentice. It is kind of hard because I am as old, if not older than some of the senior hairdressers. I know I need to learn but because I am that little bit older, I am keen to move past the early stages of the apprenticeship and move on as quickly as possible.

HOW DO YOU FEEL ABOUT BEING CHALLENGED BY YOUR SALON?

I love a good challenge. If I don’t have that challenge, then I just get bored doing the same thing every day. I love to go to work and do something new every day.

HOW DO YOU CHALLENGE YOURSELF?

Just say ‘Yes’ to everything. Jump in! If someone gives you a difficult colour correction or a difficult haircut, just focus and think your way through. Cutting is not my strong suit; colour is more my strength and just jumping right in is the key. We are also lucky that we have a lot of external educators that come into the salon who challenge us to learn.

WHAT ARE THE MOST IMPORTANT THINGS TO YOU IN

ORDER TO MAKE YOU FEEL PART OF THE SALON TEAM?

Being happy and friendly, getting along with everybody, not isolating yourself and working as part of a team. Having fun together is the key.

HOW DO YOU FIND STUDYING? DO YOU FIND IT BECOMES EASIER AS YOU GET FURTHER ALONG?

I actually love coming to college, not so much for the bookwork as I was never much for schoolwork either, but I understand that is part of it. There is so much time allocated to oneon-one training and the opportunity to work on the college clients all day without interruptions is great.

WHAT WOULD MAKE YOU LEAVE HAIRDRESSING?

I am lucky at White Gold, but it would probably be if the salon environment was difficult. I love hairdressing but if the salon was not a great environment, that would be the only thing that might make me leave hairdressing. Outside of that, I love hairdressing so I don’t know what else I would do if I was to leave. Lucy’s experience highlights the drive and motivation that can come from considering someone with a little more life experience. Like all things, for a mature age apprenticeship to be successful, it is a balancing act. It requires a salon to provide a challenging work environment that allows the apprentice to progress by tapping into the skills they bring to the table as well as learning the business from the ground up. www.migtraining.com.au

THE ART OF WORDS

By Simone Lee

The phrase “It’s not what you say, but how you say it” is one that most of us are familiar with, but how much do we actually pay attention to the words we use when developing business marketing strategies or during consultations with our salon guests?

In my quest to become a better writer, sharper consulting trichologist and business owner, I have realised there is so much to learn about the wonderful artform which exists in well versed communication and copy.

A recent study by Dr Robert Ciadini, professor of psychology at Arizona State University examined the donation process of the American Cancer Society. Participants were approached with one of these two sentences: 1. “Would you be willing to help by giving a small donation?” 2. “Would you be willing to help by giving a small donation? Every penny will help” There is very little difference between the two phrases. The study results found that people who were presented with the second phrase were twice as likely to donate than those that were offered the first variation. The reason for the success of the second offer, centred around clarifying that “every penny” could make a difference to the potential donor. Keeping this in mind, a great way to entice a guest who does not usually actively spend in your salon could be to offer them with a “small action” using a minimum quantity in the wording of your marketing, for example “purchase now pay later, minimal charges apply”. Neurological research into the pattern of brain activity of people reveals that most of us like to receive purchases swiftly; we like

instant gratification. Words such as “instant” and “new” are two of the most persuasive words a business can use in their marketing to consumers, letting your guests know they are able to receive something now, rather than waiting. Another paper by Gregory Ciotti of HelpScout. com suggests that consumer’s behavioural science shows that “people like to be labelled, and they are more inclined to participate in their group message if they feel included”. Our brain seeks to maintain a sense of consistency (even if it’s artificial). People who are told they are superior consumers generally spend more. The use of words like “Platinum” or “Gold”, are excellent for marketing loyalty programs. Ciotti also mentions that a study by scientists identifies human spending patterns as ‘spend it till it hurts’ and that their three types of buyers are: 1) Spend Thrifts - 15% - People who will spend more “before it hurts” 2) Tightwads - 24% - People who spend less on average “before it hurts” 3) Unconflicted - 61% - Average spenders

THE ART OF WORDS The Tightwad market is one of the toughest to crack and makes up a large percentage of our salon guests. Marketing to Tightwads may

involve using plans that offer re occurring costs and bundled purchases rather than large upfront payment amounts and using copy messages like “small monthly payment plans available” As listed by thebalancesmb.com, some of the most successful marketing phrases used by copyrighters to create interest and desire among customers include: 1. “Beautiful in Its Simplicity” - consumers hate complexity and prefer simple options 2. “Artistically Inspired” - Demonstrates a sense of fashion 3. “Enhance Your Life” - People look for ways to make their lives better 4. “Never Looked So Good” - Affirms choices 5. “Simply Awesome” - Awesome is the new great of wonderful 6. “Get Noticed” - Increase your likeability by complimenting your customers 7. “Exceptional Value” - The world cares about value 8. “Worth The Difference” - Acknowledges the benefit of paying more Understanding that consistent choice in words when seeking to attract a particular type of clientele to your salon is crucial for long term brand success. Words can be both ugly and beautiful, pleasant, unpleasant and even deceptive. It is the impact of certain words placed together in a complementary fashion that creates the beauty.

Hair Biz Year 13 Issue 6

XMAS SHOP SKP BLONDME – All Blondes. A customised blonde care range powered by bonding technology that is especially formulated to care for the delicate structure of blonde hair with in-depth nourishment and strengthening of any blonde hair. BLONDME – Cool Blondes. A customised blonde care range tailormade for the nourishment and maintenance of cool tone directions, neutralising unwanted warmth. BC Bonacure – ph 4.5 Color Freeze Silver Set - Helps hair colour remain true for as long as possible. The ph 4.5 Color Freeze Silver set contains the Silver Micellar Shampoo, Conditioner and IGORA Expert Mousse. BC Bonacure – ph 4.5 Color Freeze Rich Set - The ph 4.5 Color Freeze Rich set contains the Rich Micellar Shampoo, Conditioner and treatment mask. BC Bonacure – Hyaluronic Moisture Kick Set - Rebalances and delivers optimum levels of moisture to even the driest hair, leaving it perfectly supple, shiny and moisturised, and full of elasticity and bounce. The Hyaluronic Moisture Kick set contains the Micellar Shampoo, Conditioner and Hydra Pearl. BC Bonacure – Peptide Repair Rescue - Utilises the power of peptides to nourish, restructure and repair hair from the inside out. This range works to fully replenish the inner structure with renewed elasticity and resurface cuticles for remarkably healthy-looking hair with a soft silky feeling. The Peptide Repair Rescue set contains the Micellar Shampoo, Conditioner and Sealed Ends. www.schwarzkopf-professional.com.au

LIMITED EDITION CHRISTMAS PACKS FORM EVO ho, ho, ho bon bons, highly gifted and thank goodness evo ho, ho, ho bon bons - select from hydrate, repair, smooth and volume Each christmas bon bon contains a 30ml shampoo. 30ml conditioner and 30ml treatment. evo highly gifted packs – select from box o’bollox or crop strutters. Buy a full price normal persons shampoo 300ml and a full price box o’bollox texture paste 90g or crop strutters construction cream 90g and receive a free überwurst shaving crème 140ml evo thank goodness – select from hydrate, repair, volume or smooth. Buy any full price shampoo 300ml and a treatment 150ml to receive a free conditioner 300ml www.evohair.com

NAK All products are certified vegan, paraben and sulphate free, Australian made with each variant available in both trio and quad packs selections. Nourish- Nourishes and protects hair from colour fade for dry, damaged or colour-treated hair. Hydrate- Hydrates, smooths and restores moisture for normal, dehydrated or colour-treated hair. Volume- Enhances natural body, bounce and shine without weighing hair down. Structure- Rescues and repairs damaged hair Blonde & Blonde plus- Eliminates strong yellow, gold or brassy reflects, detangles softens and restores condition. www.nakhair.com.au

AFFINAGE PROFESSIONAL RECONSTRUCT - Gently cleanse dry or chemically treated hair with White Ice Treatment Shampoo & Conditioner 250ml and Miracle Leave In Balm 250ml REJUVENATE - Give colour treated hair lasting radiance and shine with White Ice Colour Lock Shampoo & Conditioner 250ml and Miracle Leave In Balm 250ml REFRESH - Keep blonde and silver hair toned and in top condition with White Ice Blonde Bombshell Shampoo & Conditioner 250ml and Miracle Leave In Balm 250ml www.affinage.com.au

DELORENZO INSTANT SERIES PICK & MIX GIFT PACKS - Customise and select your own pack with everyday haircare choices from the Instant Series. Choose from Shampoo and Conditioners (375mL) for colour protection, smoothing, volumising, and toning blondes, and Instant Treatment products. Choose any 3 full sized Instant Products in a uniquely Australian toiletry bag SULFATE AND PARABEN FREE PACKS Balance Moisture & Revive Hair - For normal to dry, slightly damaged and coloured hair. Enriched with Australian organic botanicals, Cacay oil and ceramides for colour protection, age repair and shine. Intense Moisture for Dry Hair - For coarse, dry, damaged and coloured hair. Replenish lost moisture, whilst reviving your hair to ensure colour vitality for health, luminosity and youth. Essential Treatments Equilibrium - A deep repair treatment masque used to restore dry and damaged hair to good health and shine. Containing Sea Kelp, Oat Peptides and organic Rosehip. Moisture and Revive Pack contains:-Moisture Balance Shampoo 275mL, Moisture Balance Revive Conditioner 275mL and Equilibrium 130g Intense Moisture Pack contains:- Moisture Balance Shampoo 275mL, Moisture Balance Intense Conditioner 275mL and Equilibrium 130g www.delorenzo.com.au

HAIR SHOP THE COLOR XG- COOL SHADES BY PAUL MITCHELL

Colour just got cooler with the launch of Paul Mitchellâ&#x20AC;&#x2122;s new musthave tones. These 10 new shades control unwanted warmth and provide true-to-tone results with effortless application in desirable colour options. This series within the smoky violet family offers a beautiful, soft lift without the brassiness, and offer an opaque lowlight on guests who dislike warmth. With cool tones a trend category that is fuelling salon business, the expanded range now offers stylists more options in this category and the ability to add depth to any formula, with the shades being intermixable for endless customisation options. www.paulmitchell.com

CURL STICK V2.0 BY MUK

muk Haircare have reinvisioned their award winning muk Curl Stick with the launch of the new muk curl stick v2.0. With trends and technology changing and the availability of high performance technology, muk Haircare have upgraded their original curl stick to V2.0- a big leap forward in performance, versatility, ergonomics, technical advancements and appearance. With 4 interchangeable barrels, stylists have limitless styling options for any hair type and each barrel is finished in smooth titanium which provides a dry heat with static free curls and enhanced shine. New microprocessor technology ensures even and consistent temperature is maintained at all times, for curls that are healthy, strong, shiny and last the distance. The microprocessor checks and adjusts the temperature 50 times per second to ensure the barrel is kept at its optimal heat setting. Ion Field technology seals the cuticle layer of the hair, locking in the hairâ&#x20AC;&#x2122;s natural oils and creating a smooth, frizz free, shiny hair surface and the new ergonomic designed handle provides a natural grip and comfort of use. www.mukhair.com

TRICOLAB BY THREE SIX FIVE SALON GROUP

With more than 60% of Australians now using over $2 billion of herbal extracts, dietary supplements, and hair supplements, the market is ripe for new hair-wellness brand trico.lab. Three Six Five Salon Group Managing Director John Pizzey has spent the last two years creating the trico.lab brand, in partnership with one of the largest supplement manufacturers in the Southern hemisphere and sees the growth in hair supplements as a profitable business opportunity for salon owners and hairdressers. With hairdressers being the most knowledgeable about hair and scalp health, it makes sense for stylists to talk to clients about available product solutions and trico.lab provides an holistic approach to hair health. The range includes Good Hair Vitamins (listed on the Therapeutic Goods Register) which are packaged to last 8 weeks- perfect to coincide with salon visit frequency- along with trico.lab detox and trico.lab regenerate which are certified organic and naturopath approved herbal loose leaf teas aimed at helping with hair health. Up to 3 cups a day will provide a myriad of vitamins, minerals and anti-oxidants and is a perfect and affordable alternative for salons to the standard coffee or tea offered to clients. www.trico-lab.com

OBU SCISSORS BY THREE SIX FIVE SALON GROUP

With names like The Outlaw and The Lover, it is obvious that the new OBU scissors are no ordinary hairdressing scissor! The OBU philosophy reflects the great Japanese combination of simplicity and quality, and the handcrafted Japanese steel in the OBU Masuta range is stunning to look at, and also stunning to use. There’s even a Minarai Apprentice range which provides accessibility for those starting out or needing a back-up pair of high quality scissors. The ranges carry a Lifetime Quality Guarantee, free shipping and 7 day returns. This is six inches of Japanese steel you won’t want to keep your hands off! www.obuscissors.com

JOIFULL VOLUMIZING SHAMPOO, CONDITIONER & STYLER BY JOICO

Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. With the powerfully transformative trio of JoiFull Volumizing Shampoo, Conditioner, and Styler, long-lasting, full, lush, manageable strands come to life, minus the crunchy, sticky residue typical of most volumizing products. JoiFull creates the kind of natural looking, touchable volume that builds confidence as well as fullness. It’s full-on thick, bouncy hair with the ease of 3 completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing Styler. You’ll have long-lasting humidity protection, 24 hour style retention and instant shine with no residue. www.joico.com.au

BLONDE LIFE VIOLET SHAMPOO & CONDITIONER BY JOICO

Meet the ultra-violet duo that’s here to help blondes keep their cool. New brass-neutralizing Blonde Life Violet Shampoo and Conditioner instantly freeze out unwanted yellow tones, helping restore icy beauty and brilliance to cool blonde hair. Free from SLS/SLES sulfates, the pair work in tandem to rid cool-toned hair of unwanted yellow tones and restore nourishment to delicate blonde, maintaining healthy looking hair with brilliant shine. www.joico.com.au

HAND-TIED HAIR EXTENTIONS BY YOVANKA LORIA

With over 20 years’ experience working in salons in Melbourne, Los Angeles & New York, the now Adelaide-based Creative Hair Director Yovanka Loria, has pioneered a signature range of luxury Hand-Tied Hair Extensions. The innovative installation technique of these lightweight extensions creates a seamless blend with a uniquely customised colour for each individual; a method which also encourages natural hair growth- something very exciting in the hair extension world! The Yovanka Loria says hair extension method gives the most beautiful, natural, lightweight and comfortable hair without the damage of traditional extension methods. Made of 100% ethically sourced natural human hair, the extensions enable length, thickness and colour whilst maintaining the integrity of natural hair. Using no heat, glue, bonds, braids, tapes or tension, the wefts are individually handmade, creating the foundation by laying a beaded track and sewing the tiny wefts on to a row, making them far less bulky and visible. This method allows the extensions to sit closer to the head, creating less tension and reducing weight pulling on the hair. www.yovankaloria.com.au

HAIR SHOP

THE ULIMATE EQUIPMENT BAG BY KEIREN STREET

Known as one of Australia’s leading celebrity and editorial hair stylists for over 20 years, Keiren Street has transferred his passion and knowledge of the industry into creating K-SET, the bag designed with traveling professionals in mind. With minimalist branding and separate compartments for hot tools, Street developed the concept after years of international jobs including New York and Paris Fashion Weeks, carrying bags weighing up to 40kg. Finding nothing suitable on the market, Street designed his own. K-SET is a luxury travel bag made from highly durable vegan leather with a sleek aesthetic, perfect for people on the go, and will slide directly onto your suitcase handle, attach a shoulder strap or carry like a briefcase. www.k-set.com.au

COLOUR TABLE WITH WIRELESS CHARGING STATIONS

Designed by Comfortel, this Colour Table in natural ash timber look finish will become the centre piece you need in your salon. This colour table was always going to be a looker, and with the added bonus of wireless charging for every client, it’s a knock-out furniture piece designed to become a statement piece in your salon space. Add the Halo Double Salon Mirror to convert it into a 4 Client Workstation. www.comfortel.com.au

PRESTO BRUSH CLEANER

Comfortel’s latest salon saviour is the Comfortel Prestoa quick and easy solution for the dreaded task of removing hair from your brushes in between clients. The Presto electric brush cleaner makes it easy to remove hair from hairbrushes in seconds. Gentle on brushes, this time saving pod now makes light work of removing hair to enhance hygiene and cleanliness. Designed by Comfortel using Patent Pending Cyclonic Cleaning Technology, simply insert your brush into the tabletop pod, and watch the hair just disappear. The Presto also helps prevent the build-up of hair product and stubborn debris that is often hard to remove, leaving your brushes free of hair, allowing you to sterilize with ease. With no more mess, just empty the canister when it’s full. www.comfortel.com.au

AQUIS PROFESSIONAL BASIN TOWELS BY LUXURY BEAUTY CONCEPTS

Made in the USA, and available in Australia through Luxury Beauty Concepts, Aquis salon towels provide superior performance with the invention of AQUITEX, a proprietary ultra-fine water-wicking technology that prevents water damage, cuts drying time in half and minimizes frizz, friction, breakage and colour fade. With its gentle luxe finish, hair looks and feels softer, smoother, and stronger, making hair more manageable and up to 50% faster in drying time. Aquis towels come with a one-year happiness guarantee, are soft to the touch and their incredible durability has been tested in professional salons worldwide, plus they boast a shorter washing and drying time, for added efficiency and reduced laundry costs. They require less maintenance than regular towels, due to enhanced bleach and colour resistance, and become softer and more luxurious with every use. The innovative AQUITEX fabric also boasts a shorter washing and drying time, for added efficiency and reduced laundry costs. www.aquis.com www.luxbc.com.au

Introducing the “Lauren”

NEW ARRIVAL New to Joiken, the” Lauren” Clear Acrylic, Crocodile Print Styling Chair is simple yet stylish bringing subtle elegance to any space. also available in • chrome 5 star hydraulic • chrome disc hydraulic • black 5 star hydraulic • black disc hydraulic • rose gold hydraulic

imagination unlimited . . .

Mikaela

Goldie

Layla

For further information or for your nearest call 02 8781 0123 or visit www.joiken.com.au

Bardot

distributor

Cressida

Meghan

Estelle

ir a h l a n o s r e p , g n li y t s ir a h t s e b e h t o t e ” s “Hom t c u d o r p d e t ia c o s s a d n a ls o o t g in m o o r g SAME DAY, CUSTOMISABLE KERATIN TREATMENT

New look packaging with same amazing formula. Keratin Complex Personalized Blow Out Treatment is the zero downtime, customisable keratin treatment – smooth, straighten, define curl or de-frizz! Results last up to three months.

SOMETHING TO TORQUE ABOUT High torque meets supreme performance. Now available in beautiful gold and rose gold, BaBylissPRO Hair Clippers & Trimmers offer exceptional power and durability to cut through all hair types with impeccable ease.

FASTER, GENTLER HEAT STYLING IS HERE

Harsh heat is the past. Gentler, faster and better heat is here. Silver Bullet Infrared Series utilises innovative strips of infrared light to infuse heat deep into the hair shaft. The result? Less damage, retained moisture and brilliant shine.

BIG HAIR STARTS HERE

Thicken hair as you blow-dry. Get a magnificent thickening effect which creates manageability with Fave4 Twice as Thick Volume Cream. Turn fine/thin hair into bombshell big with this coloursafe, non-sticky cream, free from nasties. green iridescence. Limited numbers available.

THE CURL OF YOUR DREAMS

Bounce.ME – the unique curl balm which delivers intense hydration to save curls from the dreaded frizzies. Enriched with nourishing argan oil, Design.ME Bounce.ME Curl Cream defines and adds shine for long-lasting, bouncy curls.

FASTER, EASIER WITH ROTATING BARREL

Brilliantly shiny, smoother curls for all hair types. Silver Bullet Rotating Curling Iron is simple and easy-to-use with a clockwise or anti-clockwise motorised barrel. Ceramic barrel surface infused with Argan Oil.

DO NO HARM

Clean beauty. Clear conscience. Embrace clean, pure and natural. Free of formulas which harm our hair and the environment, Aluram takes a simple and plant-driven approach to styling, volumizing, smoothing and daily haircare. FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM

PAUL FRASCA

BLOG SPOT. KONMARI YOUR FOOTPRINT Since Marie Kondo organised her way into our lives, I feel like for the first time in ages, the less is more approach has really taken off. Suddenly, decluttering is a cool way to spend your weekend and the best bit is now we’re deliberately thinking about the volume of stuff we surround ourselves with. Now I know the KonMari philosophy did not spark joy when in landed and most of Australia cleared out its closets and dumped holey Metallica tees and busted board games at op shop doors for the volunteers to deal with. Clearly not our finest moment. But I’ve been wondering if this mindset could actually start to influence us before we say yes to the things we know we’ll want to bin eventually. Marie Kondo’s website says this: “People around the world have been drawn to this philosophy not only due to its effectiveness, but also because it places great importance on being mindful, introspective and forward-looking”. What a great environmental ethos! And for a more powerful punch, add innovative (you’re welcome, Marie). Once upon a time the sustainability directive used to be ‘reduce, reuse, recycle’, but we’ve since realised that there are loads of other steps we can take to be even more organised green warriors.

RETHINK

When was the last time you sat down and decluttered your business operations of excess stuff? Things like printing payslips for your staff, making small supply orders, or offering client refreshments in single-use packaging… rethinking even the smallest actions can make a huge difference to both the planet and your bank balance!

REFUSE

If you can’t be sure it’s going to improve your business, say no. Sometimes the temptation of the latest and greatest can be tough to knock back, but things move quickly so use your gut instinct and some good old-fashioned research.

REDUCE

The sharing economy is also on the up and up! Maybe that latest and greatest you were thinking about refusing could be possible with some clever workflow innovation or collaboration. Your next game-changer perhaps?

REUSE

Time to do an audit of all the single-use items 96

Hair Biz Year 13 Issue 6

in your salon. There are always going to be things that you can’t avoid (until manufacturers come to the party on this one), but are there changes you can make to ditch disposables in favour of reusables? This could be as simple as swapping regular batteries for rechargeables, or on a larger scale, employing a tap system for your client refreshments (like sparkling water on tap, you ask? Exactly! Sustainable Salons members have access to a great service for this, just sayin’).

REPAIR

It’s an unfortunate reality of modern life that our stuff isn’t built to last anymore. But sometimes out of habit, we assume new is more economical, and sometimes it is. But sometimes it’s not. It’s worth checking if there’s an affordable repair option first. And before you buy, ask the manufacturer if they have a sustainability or recycling policy for the product’s end of life… choose those guys first.

REPURPOSE

You may not want or need it anymore, but maybe someone else does! Before you toss, think outside the box – is there another use? Our Ponytail Donation Program is the perfect example of this in action; amazing hair that would once end up in landfill is now repurposed into wigs for those suffering from medically-induced hair loss. Another one we often get asked about is what to do with old salon towels. We may not have a textile recycling option at the moment, but that doesn’t mean they need to go to landfill. We always suggest asking your local animal shelter if they need donated towels; the answer is almost always yes! On the edge of this space is the concept of secondlife packaging. A recent WGSN Trend Report labels this as a ‘winning strategy’. Essentially this concept is about giving something another purpose before it needs to be recycled or even taken one step further, reduced to nothing. “Helping to combat this throwaway culture is the concept of second-life packaging. Packaging that serves its initial purpose and then surprises the consumer with a second purpose that’s likely completely unrelated to the first – it’s at the crux of reuse.” Emma Grace Bailey, WGSN Winning Strategies: Second Life Packaging Think packaging that can become gift wrapping, product bottles that make great vases, paper products that you plant for flowers and veggies. This is a hugely innovative space at the moment,

and you can get on board too just by seeing things a little differently!

RECYCLE

Sustainable Salons makes this one a breeze by giving you the perfect system to recycle up to 95% of the items used during a client’s service, including chemicals. And in a super exciting development, we recently created our very first closed-loop product! In 2017 in this blog spot, I was talking about the closed-loop concept and I said “we’re already working on a few projects that could introduce closed-loop products to our members in the very near future, using the resources we collect from them. Cool, huh?” In a collaboration with the awesome brains at Dresden Vision, we’ve created glasses frames made from 100% post-consumer recycled plastic shampoo bottles that we collected from our Aussie and Kiwi salons. The Shampoo Collection frames are now available to purchase! The cool part is that when these frames are no longer wanted (or if they break), Dresden feeds them right back into the manufacturing process to make new glasses. Seriously, we’re beside ourselves with how amazing this project is. Jump on our website to check out the video!

ROT

The last piece of the puzzle. There’s a fabulous composting technique called Bokashi where you ferment your food scraps in a simple bucket, and since it doesn’t smell at all, it’s perfect for the salon back room (again, if you’re a Sustainable Salons member, you can snap one of these up in the Rewards Shop!). The liquid it creates is the best drain cleaner, and any savvy gardeners on the team will love the nutrient-rich material! Just by being mindful about your options, introspective about how your impact can make a difference, innovative in your approach and determined to create a better future, you can declutter your waste bin and tidy up your salon’s footprint. And that’s guaranteed to spark joy. Keen to join the movement? Register your salon details at www.sustainablesalons.org!

BRISBANE SCHOOL OF BARBERING

HAIRDRESSER & BARBER TRAINING DESIGNED FOR YOUR BUSINESS. - Workplace delivery - Campus delivery - Block training - Gap training & - Refresher courses Call 3229 2999 to discuss your training needs.

3229-2999

admin@brishair.com.au

www.brishair.com.au

Image Â© Wella

GEOFFREY HERBERG

BLOG SPOT. 2019 YEAR-END REFLECTION

A few years ago, I started what has become an annual tradition for myself. It’s called a YearEnd Reflection. During this time of year, we all tend to focus on what’s next in the coming year. While planning for the future is a good move, we can’t forget to reflect on the previous 12-months because it shows us what’s working, what’s not working and where we can better employ our energy. Taking time to reflect on the past is an underrated act. Why? Because the past leaves clues. These insights can save us a lot of time, energy and resources if we use them to influence our decisions moving forward. On a personal note, I look at my business and my personal year-end reflections separately. I do this in 2 different ways.

1. BUSINESS

If we look to the sporting arena, we can see that 98

Hair Biz Year 13 Issue 6

this is a critical aspect of success. The coaching staff requires the team to watch footage from the game to establish what went well and what went wrong. By doing so, it reveals strengths and weaknesses; they learn from the past and plan a correct course for the future.

2. PERSONAL

The same concept can be applied to our personal lives. The dynamic is different and probably takes more discipline, because you and I are both the coach and the player in our own game. In order to do a year-end reflection, ask yourself these simple questions:

ESTABLISH POSITIVES • What went well in 2019? • What did I do right? • What shall I continue to do?

IDENTIFY NEGATIVES • What didn’t go well in 2019? • Where did I come up short? • What needs improvement?

MAKE CHANGES

• What needs to be edited in 2020? • Where do I need to make changes? • What do I need to stop doing?

Upon reflection of a fantastic 2019 year both personally and in business, I would like to thank the Hair Biz team for your support and many wonderful times. In particular, being a Finalist at the AHIA awards and for a fantastic retrospective show celebrating my 30 years as a hairdresser held at Hair Biz Forum 2019. I would also like to thank all of the readers for the past twelve months for your kind words and support for my blog spot and articles. It is only fitting, I guess, to announce this will be my last for now, with a new line up of writers stepping in to contribute in 2020. My “HAIRY FRIENDS’ xx Geoffrey Herberg

STEVE CORTHINE

BLOG SPOT.

CHANGE IS EVIDENT REFLECTION IS EVERYTHING. I write this with only 10 weeks left of the decade. THE DECADE. I had hair 10 years ago. My children were 5 and 3. I didn’t own my own house. I didn’t have a successful salon. I hadn’t won Australian Colourist of the Year. I wasn’t a Matrix global artist travelling the world doing hair. Life is busy, work is busy, hair salons are busy, head down bum up, chasing our tails. As a business owner I spend time ticking items off a list and moving on to the next urgent task, and it’s difficult to make time to take a step back and reflect. The very idea of gathering the whole team together to reflect, might feel impossible, even unnecessary, especially at the pointy end of the year. Working for Matrix has taught me so many things, but possibly the most important thing on every job was the daily debrief. At first, I thought it was a waste of time, too American, too much bullshit. I now look forward to the debrief. The biggest gems of learning and knowledge have come from the end of day cha. I have realised mistakes I have made and have improved because of them. I am a left- handed, right-brained dyslexic with ADHD; I need to be stopped and reminded of stuff to keep me on track. The debrief has made me look at my business and reflect on things we have done and could do differently.

So, at the precipice of a new decade, a little reflection is in order for all of us. I can honestly say that I am happy, but only with reflection can I see this. My life has been a series of lessons, reflections and change to get to this point. If you can’t see what you have done you can’t make changes, and change is critical especially in the world today when things are moving so quickly. We need to adapt! Every week at our meeting we reflect on one thing that we are grateful for, and let this thought influence the rest of our day. Upon reflection, I have a lot to be grateful for. I am grateful to work in an industry that is creative and positively impacts people’s lives. I am grateful to collaborate with highly intelligent, imaginative, kind and talented people. I am grateful to have job that allows me to travel the world. I am grateful to have had the opportunity to ramble on in this magazine. I am grateful for my health and my family’s health. I urge you all to take 10 minutes to reflect on the past year and see some opportunities for growth and hopefully many moments that you can just be grateful for. For now, this is my last regular blog. I’m grateful for Hair Biz magazine. I am grateful for always posting my thoughts. Change is important for us all. Peace out Big love Stevie Hair Biz Year 13 Issue 6

GROWING YOUR FOLLOWING By Nicole Healy

100

Hair Biz Year 13 Issue 6

Nicole Healy

So, you have an Instagram account. But what really are your plans with it? Do you have a strategy, or are you just winging it? I’m Nicole Healy and you most likely know me from Melbourne Hair Blogger on Instagram, more recently @socialsalonschool I teach people in the Hair & Beauty Industry how to use Instagram to maximise their reach and growth organically. I started Melbourne Hair Blogger four and a half years ago and my objective was to create an online community on Instagram – something that was missing at the time. Over the past 4 years, I have constantly been asked, “How did you grow your following?” “What were your biggest tips?” and to be completely honest, it was because I was doing something new and exciting and I put in a lot of time and effort into sourcing the best type of content to showcase, researching hair stylists in Melbourne to start with, then all around Australia and now world-wide. I wasn’t working at the time I’d started Melbourne Hair Blogger, which allowed me the time to spend growing my account for hours each day. My content was really attractive, and I think that’s what drew people’s attention to my page. It was aesthetically pleasing and I had a niche market – which was hairdressers! I often am asked by salon owners, “Why do I have such low engagement on my posts?” To be really honest, it’s your content! (sorry to say) When you put a lot of time and effort into styling each photo or video for your grid, it really needs to stand out. No more only putting “ok” content on your feed, you really need to post the best, in

order to stand out. It’s taken some of the Industry’s best many years to perfect the art of taking a hair photo! It’s all about using natural light and models who are confident in front of the camera. But, let’s be honest, who wants to see another photo of the back of a head? Take the time to style, smooth and perfect that shot – look at other stylists for inspiration on how they have styled that perfect wave or what they’re doing to get such great engagement. Ask people if you can take a photo with their face in it. Organise a content creation day with a model and a makeup artist! Collaborations and networking is just a win/win for everyone. Each piece of content needs to be ‘save worthy’ or have more value behind it, not just a #blondebalayage picture taken from the back. The algorithm now favours SAVES, so this is one of the key forms of engagement, with likes, comments and shares. Top Tips for Saves on Instagram 1. Post a Tutorial – video content is now so powerful – not only will you get more views; you will most likely get saves too 2. Write Engaging Captions- break down step by step instructions on how to master those perfect beach waves or your favourite foiling techniques 3. Post something relatable- people love it when they can relate to someone and it makes them want to like or comment or share with a friend who could relate also People are now so time poor that when they post, they actually forget to engage with their online community. Posting and engaging is a two-way street; when you engage with the people who follow you, you will soon see growth and build connections that last, which means keeping your followers. The term “don’t post and then ghost” is so true and has so much meaning behind it. I mean, who doesn’t like when people take the time to like your post and even better, write a nice comment to you. It makes you feel good – and the same goes for when you do it in return. Planning out your time on Instagram is key, along with having a strategic plan and schedule where you prioritise this time.

Pre-plan your content by using Planoly or the draft feature inside Instagram. This is a time saver, but you need to spend 1-2 hrs at the start of the week or on the day you allocate for admin to do this. This process will save you time throughout the week and allow you to spend more time engaging in the remaining time you have through the week. If you have 15 minutes in the morning to spend on Instagram, know what you will do before you open the app. FINAL TIPS: 1. Engage!! Engaging with your audience 2. Write back to Comments 3. Write back to DM/s 4. Research Hashtags 5. Engage with Hashtags 6. Engage with people in your location Hashtags are often forgotten about, yet this often the key way for followers to discover you. Most people use between 11-30 hashtags, so click on the hashtags and look through the feeds or even better, think of hashtags your dream clients use in your location! This could be #melbourneinfluencer #melbournebusiness

#melbournemum #melbournemodel

We use hashtags on our posts too, so engage with the hashtags that you also use, so you’re engaging with like minded people. You will find that the people who follow you most, are your biggest fans, which is most likely other hair stylists, funnily enough! We are so lucky now, that the hairdressing industry is becoming more like a community and helping each other grow by sharing our tips and tricks online by this incredible app. @melbournehairblogger @socialsalonschool www.melbournehairblogger.com.au Hair Biz Year 13 Issue 6

101

SALON CHALLENGES

By Dwight Hodge

There are 3 challenges every salon owner faces: the known challenges you’re happy to talk about, the known challenges you won’t talk about, and the unknown challenges you don’t even know about.

Talking with salon owners across Australia, there is always one constant challenge that everyone is happy to talk about, STAFF! Or as I like to say, team members. The topic of team members often splinters into a myriad of sub-challenges, themes and thoughtprovoking conversations. Let’s focus on the most prominent challenge most often discussed of late, recruitment! To begin, let’s consider a global view before focusing in greater detail on what you have some impact and influence on. The ABS Labour Force Survey 2018* paints a rosy picture of the hairdressing industry between 2018 and 2023 with 31,000 new job openings being created. The challenge being over the same period of time an increase of only 2,200 actual positions are expected, rising from a predicted 66,700 employed hairdressers to 68,900. Shockingly the remainder of the job openings (28,800) are due to currently employed hairdressers leaving the industry. Add to this predicted exodus the low numbers of apprenticeship commencements and the fact that approximately only 30% of those commencements are completing their qualifications. All of these factors leave a substantial shortfall of applicants to fill the expected 31,000 job openings. So, what can you do about it? The old ways of advertising and recruiting both apprentices and qualified team members are no longer effective. The applicants are simply not there. Let’s change perspective and think outside the box. 1. YOUR TEAM - Team members move in different circles and have their own network of friends and acquaintances. Why not enlist the help of your current team to spread the word that you are looking to grow? It costs salons around $300 up front every time they post a job vacancy to seek a new team member, without any guarantee of a selection of applicants to choose from, let alone an applicant you’re willing to employ. Why not give $300 to a team member who introduces a successful applicant? Generally speaking, your team aren’t going to 102

Hair Biz Year 13 Issue 6

recommend just anyone. If your they don’t think an applicant would be a good fit they won’t recommend them. This willingness of team members to recommend the salon to others demonstrates that your salon is a great place to work. 2. CONTENT - Every piece of content you create should be specifically targeted to your ideal client. You read that right, CLIENT not clients. If you don’t have a specific idea of who she/he is and understand their lifestyle, work, family etc you’re already at a disadvantage. If you stand for everyone you stand for no-one. The content you are producing is also attracting potential applicants. If you’re not happy with the quality of applicants you’re attracting, what can you do to improve your chances of appealing to higher quality hairstylist? The content you produce shouldn’t be all backs

of heads, no matter how beautiful the colour blend. Mix it up, share content that is about the salon, your team, favorite products, the salon culture, anything that shows your clients, and future applicants, who you are and what you stand for. Show potential applicants why they would want to work with you. 3. PERSPECTIVE - Change your perspective. The reality is the reality, no point having a pity party and moaning about the good old days. Recruitment is a challenge; you need to try something new and keep trying new things over again until you find the team member you’ve been looking for. It’s amazing how changing your perspective and looking through a different lens can have a fantastic impact on your outcomes. Be honest with yourself, what were you thinking the last time you were looking for a new team member?

“I don’t understand the younger generation! Will they even show up for their interview? They ask for so much more than I ever did and they always go on about work/life balance. Can you believe 3 sent their resume via Instagram?! Why don’t they want to work full time? They just aren’t committed!” I have heard these and many more negative statements leave the mouths of salon owners. If that’s what you’re thinking, guess what? That’s what you’ll get. Be excited about those who are coming for an interview, be openminded and flexible, and see each person as an individual, because that’s what we all are, individuals. 4. GENERATIONS - Do you wear an invisible set of blinkers which create tunnel vision in regard to generations older and younger than you? With your new found love of perspective, let’s take a different look at Gen Y and Gen Z. Just a quick reminder, 51% of the hairdressing industry in Australia is categorized as Gen Y born 1980-94 (28%) and Gen Z 1995-2015 (21%). Would your ideal team have these characteristics? They love personal interaction and face-to-face contact with you and your wonderful clients, and feel at home with technology and communicate across multiple channels with ease. They thrive in the tight-knit family-like environment of your salon and really enjoy the balance between work and personal time. They are confident within themselves and strive to reach their targets. They respect the high expectations you have of yourself coupled with your supportive leadership style and hold you to your high standards. They continue to develop and grow the salon through their curiosity and ability to ask questions, and enjoy working in a team adding value, while also seeking input, gaining affirmation from others and feeling included, loyal and committed. Their loyalty and commitment provide you with the security of knowing they will work with you

for twice as long as the average hairstylist. How amazing would it be to find a team who fits the above description? Well you’ve just read some of the fantastic characteristics of Generations Y and Z Generation Y: • Grew up with technology and are very tech savvy • Like to communicate through email, text messaging, and whatever new social media platform friends and colleagues are using • Are family-oriented • Don’t care as much for the fast-tracked lifestyle and are willing to trade higher pay for better work life balance • Are achievement-oriented • Are confident • Have high expectations of their employers • Aren’t afraid to question authority and want meaningful work • Are all about the team. They are comfortable with, and value, teamwork and seek the input and affirmation of others • Show loyalty and commitment; and • Regularly move from one business to another sometimes every 2-3 years, bringing a wealth of knowledge and new ideas to reinvigorate your business. Generation Z • Prefer greater work-life balance • Blend high-touch and high-tech. (More than 90% of Generation Z desire a human element in their role with over 70% wanting face-to-face communication) • Prioritise positive relationships and a supportive leadership style • Prefer self-directed and independent learning; and • Want regular feedback multiple times per week The best advice I can share regarding recruitment and building your team is to spend

less time worrying about where the next stylist is coming from, and spend more time on doing what you can to create a salon culture which empowers and engages your team. The ripple effect of creating the right salon culture allows word to spread, with the result being clients and hairstylists want to be a part of what you’ve created. Three takeaway points: 1. Change is inevitable. Have fun moving outside your comfort zone, it’s where all the magic happens! Remember the feeling of discomfort is amazing, it means you’re learning and growing. 2. The ability to gain flexibility around your perspective and look through multiple lenses opens up a world of possibilities and uncovers new answers to help solve the challenges you face. 3. Reasons/Results. So many people have a reasons mindset where they focus on all the reasons of why something didn’t work, or didn’t go to plan. Flip it! Become a leader who is focused on results and ask yourself, what could I have done differently? What could have I changed? People with a reasons mindset always look outside themselves and apportion blame and give excuses. Those with a results mindset are introspective and determine what they can do differently, they don’t have excuses just new perspectives and ideas to move forward. Embrace change, gain new perspectives and create a results mindset while focusing on what you can influence within your salon. Let’s elevate positivity, eliminate excuses and by working with your team, understand that focusing on your business you are creating change for the greater good of your industry, one team member at a time, one salon at a time. *Department of Jobs and Small Business trend data to May 2018 and Department of Jobs and Small Business projections to 2023 Hair Biz Year 13 Issue 6

103

MAKING IT RAIN!

By Caitlyn Menzel

it makes the world go round, and in the world of business, a pumping salon that’s full of clients isn’t the only thing that’s going to make your salon grow and succeed, great cashflow is. Don’t like money? Don’t like sales? That’s okay, but let me break it down for you. The first key to making money is to get over your fear of sales. If you live in fear of being ‘salesy’, so will your team; staff are sheep who follow their leader. Being a salesperson isn’t a bad thing. Look at it this way, you’re literally selling yourself to your clients. Yes, you are. They’re buying your knowledge, tools, experience, products, skills, therefore you’re a salesperson! Fear of sales isn’t uncommon, but why do we have it? The general fear around sales is that we have a fear of rejection, and that we are afraid of being a bad salesperson. We’ve all experienced the bad salesperson, where you go in to an electronics store to buy a TV but they’re selling you into a microwave, don’t be that guyjust give your clients everything they need, no exceptions. New client, existing client, they all deserve the same level of service. Secondly, set the bar high with your sales goals. Aim for the moon and you might not ever get off the surface of earth, but if you aim 104

Hair Biz Year 13 Issue 6

for the stars, you’ll at least get to the moon. Comprende? Let go of the ego that’s belittling your bold goals and aim for the stars. Increasing your sales in your salon comes down to the relationship you build with your clients. What does that mean? Be a professional, stop being a shit-talker. Spend the time with your clients that they are paying for and that they deserve, give them all of your knowledge and expertise, and show them that you actually care about them. Drop the “What are you up to on the weekend, Kirsty?” and focus on your touch points throughout the appointment and the professional recommendations you have. Giving a full service is providing each client, new and existing, with the ability to maintain their hair between appointments. If you’re not doing that, and you’re not having that conversation, then you’re not really caring for your clients, are you? You’re not only damaging your business by limiting your sales, but you’re letting your clients down by being unprofessional and not

educating them. Right now, make the commitment to giving every client a FULL service at EVERY visit. Referring back to the label of ‘bad salesmanship’, never sell a client something that they don’t need, ever. While the goal is to maximise the spend of each and every client, always work with integrity and honesty. We want those clients coming back and spending every few weeks, not getting a sour taste in their mouth from being ripped off. Maximising a client’s spend basically comes down to three factors: 1. Services to achieve the desired outcome 2. Home hair care that supports and maintains the services provided 3. Creating a hair plan for your clients, and pre-framing them for their future visits to you and your salon If you cover all three of these factors, your book

will be full, and so will your bank account. No matter what the ‘end goal’ is, you need to be the example for your team. That looks like: driving your sales up, filling your book, and training your team to follow their leader. Your first touch point is within your initial consultation, whether that’s in the actual appointment or prior to. If you stuff this part up, it’s hard to come back from. The consultation is to be used to get clear on the #hairgoal for your client and design the steps to get them there. This is your one and only opportunity to give your clients all the services they need, while understanding their routine, their commitment to maintenance, and the future services they will need. While I appreciate that there are time constraints within hairdressing appointments, if your client needs it, make it a priority and make it happen. Get another colourist to help you to apply the extra foils, or you do the foils and another stylist can colour around. Move the following client back a few minutes, just make it happen. Go the extra mile. Upgrading someone from a half head of foils to a full head, you’ve just added a hundred bucks to your bill for a few minutes of extra work. My favourite way of encouraging an extra service for a client is to change it up and keep it interesting. Change the toner on your blonde client. Take your client from a 2 to a skin fade or leave the fringe longer. Change from a chocolate brown to a violet or an ash colour. Keep your clients excited and itching to see you again to get the latest trends from you. Bored people move on. The second touch point is opening the conversation about your client’s home routine. Do not, I repeat, DO NOT wait until point-ofsale to start the sell! What products do they use? Do they know the difference between professional and pharmacy bought products? Do they have issues with dryness, oiliness, damage, flat-hair, medical conditions? Why are they in your salon? Very few people are attending your salon for fun (like, I know it’s awesome, but they’re not!), they’re spending their money on you because they need you to fix a problem. People only buy to avoid pain or find pleasure. That’s it. Don’t bullshit me and tell me that your clients don’t need anything. You’re lying. Every single blonde client needs some sort of toning product. Every single short-haired client needs some sort of styling product. And those girls like me who love a weekly blowout, and who never shampoo their own hair – dry shampoo and silk pillows are an absolute non-negotiable. If your clients aren’t getting it from you, they’re getting it from someone else. Your home hair care products are there to support the work that you do, and to solve the problems that your client has described to you. Problems don’t have to be severe, it can

be as simple as ‘my style doesn’t hold’ or ‘my make-up applies unevenly’, but it’s your job to discover the problem and be a problem solver. And on that, be an expert and explain WHY your products are necessary and show them HOW to use them. Have you ever bought an impulse product that you were sold into, but then it gets dumped into your cupboard never to be seen again? Yeah that, that’s the epitome of bad salesmanship. Five products a day at $50 each = $250 a day = $1,250 a week = $65,000 a year. Hello new car. European holiday. Whatever gets you going! Next, retention. Your clients need to rebook their next appointment with you before they leave the salon, and a hot-tip; BEFORE you close the sale. Once you’ve closed the sale, your client has mentally left the building and they are bouncing out the door like the queen they are to get on with living their life. If you don’t rebook your client at the salon, then they are coming at eight weeks instead of six, or five weeks instead of two. Everything gets dragged out which is essentially flushing your money down the drain, all because you can’t be bothered locking them in. Based on an average hairdressing salon, your six-weekly client would be worth around $2,000 in services a year. An eight-weekly client with the same service spend, is worth less than $1,500. Now do you get it? There’s your pair of Gucci sneakers, girlfrannnd. A point to add about less frequent visits, is the additional cost to the client. The difference between a four-week global lightening client and a six-weeker? More bands than ‘Big Day Out’, more time, more product, more toning = higher bill! Make sure your clients are rebooking. And don’t take no for an answer, just re-book them. As always, the retention target I set for my salons is sky high, aiming at over 80% of our salon and barbering rebooking before they leave. You want to have a hair plan for your clients, build that into your client’s routine, get

them into those habits, make your appointment availabilities scarce, and lock them in. Leading by example is the first way to get your team on board with levelling up your sales. Team motivation is one of the most common difficulties I hear from salon managers and owners. So how do you get them to follow suit? Simple, really - you dangle a big fat juicy carrot and set a reachable goal to attain it. And when they achieve that goal, you follow through and give them the reward they’ve earned. I’ll level with you; I wouldn’t get out of bed for $22 an hour, would you? And most staff are exactly the same. 90% of my worker bees are money driven; they like holidays, they like nice things, they like having cash, and who the hell doesn’t like having cash? Most employees aren’t forthright in what they want or what drives them, and if money isn’t doing the job… JUST. BLOODY. ASK. THEM! I found that one of the biggest drivers for my entire team was to have the occasional Saturday off, so what did we do? We created a way to give them every sixth Saturday off, paid! Further prying uncovered that one of our boys preferred additional time off to spend time with his fam in lieu of a cash bonus. We found that a few of our trainees wanted us to save up all of their bonuses and give it to them in a lump sum at the end of the year, or when they wanted to make a large purchase like a holiday or a festival ticket. And we also found that one of our employees wanted to have her phone bill paid, is that too hard to arrange? No way! Be generous to your workers in exchange for their effort and loyalty, and incentivise them with things THEY want, not the things that you would want. Give your clients 100% at every appointment to your salon and fill up your days with raving fans. Get the most out of your employees and ‘make it rain’ every day. The goal is to get as much cash coming in as you possibly can, because cash is king and that’s going to get you to your goals quicker than a parking fine in the CBD. Hair Biz Year 13 Issue 6

105

5 STEPS TO BUILDING A TEAM THAT MAKES, NOT BREAKS, YOUR SALON BUSINESS By Adrienne Varga

Did you ever stop to think that your business success totally relies on you building a brilliant team? It’s true. Without a great team, you have a neverending job for yourself and an everyday struggle to keep your head above water. Your team is the heart of your business. Make sure this heart is healthy, strong and in great working order. How? Follow my step-by-step guide to building a dream team who will make (not break) your salon business. Step 1: Understand that cloning you is NOT the secret of salon success. Do you sometimes think how great it would be if every one of your team members was just like you? You know, honest, punctual, skilled, professional, motivated, client-driven. How great would it be to have a few clones of you bringing you strong business and booming profits? I ask you to think again. Imagine if everyone in your business was just like you. Sure, you’d share the same strengths and qualities. You’d have your drive, ambition and vision in common. So what’s the catch? Your weaknesses. You’d also share the same weaknesses – and that’s never a good thing for business. You’d be supporting each other to procrastinate the same things, avoid the same challenges or constantly clash, depending on your personality. You’d stagnate. You’d learn nothing from each other. You stay stuck in your shared comfort zone. Having a team of clones spells disaster for any business. Step 2: Learn to see your team as a key resource for problem-solving You need to understand that no one’s perfect, including you. Your business success depends on your ability to be flexible about new situations, teams and challenges. You need to be able to think outside the box and challenge yourself to find a solution you never thought of. Let your great team come to your rescue, closing the gaps where you don’t have the experience or the headspace to innovate, come up with new ideas or step back and take a practical, nonemotional look at issues. Having a team where everyone is a mini-you does nothing to help you and your business grow in new and exciting directions. Step 3: Identify your weaknesses. Unlock the blockers holding your business back 106

Hair Biz Year 13 Issue 6

from flourishing. Grab a notebook and pen. Draw a line down the middle. Title the left side ‘my strengths’ and the right side ‘my weaknesses. Start your list and keep going back over a few days or weeks to add new thoughts. You need to step beyond your comfort zone and be super honest, to see yourself through an outsider’s eyes. Ask for input from people you trust. It’s not personal. There’s nothing to be ashamed of. Knowing your weaknesses gives you the opportunity to correct them and grow. How great is that? At the same time, you get to validate your strengths. And that’s always a good thing. Don’t forget to congratulate yourself on the things you do well. Step 4: Look for team members who can close the gaps. Now you’ve identified your weaknesses, you have a list of desirable attributes for new team members. Your aim: close the gap on each of your weaknesses so together, you and your team form a well-rounded force to be reckoned with. How does it work in practice? Try these pointers. If you’re a dreamer or ‘big picture’ person, you’ll need team members who can see the finer details of how you can get to your vision. If you’re very logical and detailed but get lost in tasks, try teaming up with someone who’s more creative. If you get frustrated because you’re not good with time management, you need to delegate those tasks to someone in your team who’s good at planning and organising. If you lack the time and patience to teach skills or educate your team, seek out someone who’d love to do that either as part of your team, or as an outsourced industry-based educator. The principle here is to employ based on personality

rather than skills. Step 5: Surround yourself with people who are better than you. Dare to find better hairdressers than you. That’s what smart business owners do. Unfortunately, ego is still very strong in our industry. Many salon owners are working against themselves. They want to control everything in their business on a micro level. They think they know best and they know everything. They don’t trust in their team. Controlling everything is exhausting. Being in complete creative control is deadly and constant multitasking stops you giving anything your full attention. You can’t focus on doing important things right. Every task on your to-do list suffers. Give your team freedom to be creative within your framework of processes and systems, and you’ll be surprised how innovative and professional they are. Work with everyone’s strengths. Make it clear to each team member what their personal responsibility is within the team and how it relates to the team’s collective responsibilities. I promise you: employing the right people can free you as a business owner. You’ll create a lifestyle for yourself where you don’t need to be tied to the salon whenever the doors are open. You’ll be free to enjoy a holiday, or go on maternity leave, without constantly worrying about what will go wrong. Why? Because you’ve built a confident, capable team who can take care of business, solve problems and keep your revenue and profit humming along. Clever you! For more salon wisdom email ZING Coach Adrienne Varga adri@zingcoach.com.au or visit www.thezingproject.com.au

PROFESSIONAL

NEW

ULTRA SMOOTH MAGNESIUM INFUSED CERAMIC PLATES Designed with the latest in heating technology, the Hi Lift Professional magnesium plates hold valuable properties, emitting more negative ions to the surface of the hair to aid in silky smooth, shiny frizz free hair.

The rapid heat up and adjustable digital temperature, combined with the magnesium plates maintain a stable constant heat, requiring fewer passes for superior frizz free results yet maintaining optimum healthy hair.

AVAILABLE IN ORIGINAL AND WIDE PLATE Made In Korea

Hi Lift Professional Products

hi_lift_professional

(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

NEW 8.021 + 9.021

INFINITI VELVET COLLECTION These multi-tasking permanent colours are ideal for lowlights, toning, grey coverage and root stretch over pre lightened hair.

DISCOVER MORE AT WWW.AFFINAGE.COM.AU OR CALL 1800 804 757