Hairbiz Year 14 Issue 4

Year 14 Issue 4

ALL RISE FOR THE QUEENS NEW GHD RISE HOT BRUSH #ghdrise

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ON THE COVER 24 All Rise For ghd

REGULARS 08 Editors Letter 18-21 Industry News 50 Healthy Habits – Maria Unali By Kym Krey 74-75 Hair Shop 76 Dateline City

FEATURE 10-12 Smarty Pants By Kym Krey 14-17 10 Minutes with Sarah Laidlaw

By Kym Krey 26 Overcoming Covid 34-36 Angel of the Drought – Holly Parcel, Dirranbandi Hair By Kym Krey 38 Lifting Souls

SALON PROFILE

EVENTS

CONTENTS

28 EdwardsAndCo Opens on James Street 30 On A Minogue Mission By Kym Krey 32 Being ECO Aware

42 Virtual Hair Experience – Journey To The Top 44-46 Bali Pause Retreat By Linda Woodhead 54 For All Hair Nerds and Fashion Fans

EDUCATION

52 Let’s Talk Specialist Tiles By Kristie Kesic 54 Achieving A Perfect Multi-Technique Cut with Andis Educator Jarred Liddington 56 Textured Beauty By Chrissy Zemura 72 A New Era in Salon Safety By Steve Hartley

COLLECTION

58-59 School Yearbook By Sophie Gibson & Jonathan Turner 60-61 Hair Is A Shapeshifter By Pauline McCabe 62-63 Cirrus By Biba Academy 64-65 The Creatures By Danny Pato 66-67 Inspire SS20 By Schwarzkopf Professional

PRODUCT PROFILE 68 The Power of Flower – Heli’s Gold

BLOGS

80 Habits And How They Affect Us

By Dario Cotroneo 81 How Important Is Education

By Kobe Bokshish 82 Coming Out Of Fear By Julie Piantadosi 83 Positive-Spin Your PPE By Paul Frasca 84 Your Voice – Melissa Thomas 85 ghd Think Tank By Grant Nortan

BUSINESS

86 A Passion For Compassion By Simone Lee 88 Sharing Video Content On Instagram

By Nicole Healy 89 More Than A Coast By Jodie Rasmus 90 Regaining The Freedom You Thought You’d Lost By Larissa Macleman 92 What The Colour By Sarah Garner 94 Time And Money By Anthony Gray 96 Time For A 360° Review By Caitlyn Menzel 98 Steps To Increase The Value Of Your Salon

By Lachlon Silver

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HAIR BIZ PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Kym Krey kym@mochapublishing.com.au

ADVERTISING MANAGER

EDITOR’S LETTER

Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Kym Krey Linda Woodhead Kristie Kesic Chrissy Zemura Steve Hartley Dario Cotroneo Kobe Bokshish Julie Piantadosi Paul Frasca Melissa Thomas Grant Nortan Simone Lee Nicole Healy Jodie Rasmus Larissa Macleman Sarah Garner Anthony Gray Caitlyn Menzel Lachlon Silver

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission.

Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher.

No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2020 mocha publishing All rights reserved.

Can you feel that?

That’s momentum. resilience.

That’s

determination.

That’s

That’s the beating heart of the Australian hair industry stepping up and rising strong.

For every difficulty, we’re seeing leaders emerge. For every challenging story, we’re seeing others break through, and for every roadblock presented, we’re watching salon owners figuratively leap tall buildings as they manoeuvre their way to whatever the future holds.

Hairdressers of Australia, we’re so damn proud of you, we could burst!

We’re keeping the momentum going by bringing you the top tips from the industry’s leading business minds to keep you focused and on track. Get your pen and paper ready and check those out in our feature, ‘Overcoming Covid’.

Or if you want to find yourself completely lost in the most wonderful story, take ’10 Minutes With’ the delightful Sarah Laidlaw as she takes you for a walk on the glam side! Her sparkly effervescence and love for all things artistically beautiful will make you want to drop what you’re doing and pack your bags to join her on the road!

You’ll read about a wonderful initiative by a group of Brisbane salon owners who created a ‘Collaboration of Hearts Lifting Souls’, gifting 60 local people experiencing homelessness the dignity of a makeover.

We take a trip out to regional Dirranbandi to learn how one local hairdresser with a huge heart did her bit to help out a community ravaged by drought, and head back to Brisbane’s ritzy James street precinct to take a peek

inside EdwardsandCo’s fabulous new digs.

We speak to Chrissy Zemura who highlights the gap in our hairdressing training curriculum where the study of curly, afro and textured hair should be and get to know Gold Coast gal, Hayley Kidson who shows us around her two thriving salons, Minogue Hairdressing- located in two different states!

You’ll find fabulous words of wisdom contained in business articles from all of our regular writers, including Anthony Gray, Nicole Healy, Sara Garner, Caitlyn Menzel, Laura Macleod and the Zing crew.

Kobi, Julie and Dario are back to share what’s on their mind right now and Maria Unali shares the Healthy Habits she follows to find balance in a busy world.

So many great stories inside!

Settle in and enjoy- it’s a jam-packed issue, with something just for you.

Kym Krey, HAIR BIZ Editor.

Y TS BU KE !!

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INTERNATIONAL SALON FEATURE

SMA RTY PANTS

By Kym Krey

After tasting victory in the hairdressing competition world, Steven Smart has turned his skills to scooping awards in a new arena. Two-times-winner of the British Hairdressing Awards’ Wales & South West Hairdresser of the Year, and Owner of UK salon Smart:Est 73, Steven Smart is unapologetic about his competitive streak.

‘Oh, I’ve always been competitive,’ he admits.

In fact, you could say that this ambitious spirit is what has propelled him to the status he now enjoys in the hairdressing world. As someone who has steadily worked in all realms of the industry, his diverse grounding has converted itself to award wins and a thriving business.

The impact of a hugely successful run in the hairdressing competition world can’t be ignored. ‘In 1999 I entered my first competition at Blackpool,’ Steven recalls, ‘It was a blow-dry event, and to my astonishment, I won it!’ From there followed trophies, awards and all kinds of accolades. He was British Champion seven times and European Champion twice, until eventually in 2008 he won the ultimate prize of the World Hair title. Overall, he is one of the most prolific competition hairdressers our industry has even seen.

Hair Biz Editor collaborated with UK PR Whiz, Julie Bellinger-Gibb to bring you Steven’s story.

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Steven, how did you originally get involved with the competition circuit?

I was introduced to competition hairdressing through my boss and mentor at the time, Bob Hancock. As a trainee at his salon - and very much taken under his wing - I worked tirelessly to hone my craft and perfect the skills it took to shine. I competed alongside the likes of leading lights Mark Hill, Steven Goldsworthy and Mark Leeson, always pushing to be the best.

There were competitions in Milan, Moscow, Chicago and all other kinds of locations around the globe, which sounds incredibly glamorous. And yet still, competition hairdressing carries an unspoken stigma within the hair world.

Sadly, it can be seen as old-fashioned, outdated and not relevant. But it’s where I learned the very skills that have made me the hairdresser I am today.

I firmly believe that foundation has taught me the importance of solid preparation and I also work incredibly well under pressure. I’m fast, versatile, meticulous and I always look at hair with a 360˚ perspective. Although I don’t compete anymore, I do still carry such a lot of affection for the competition side of the hair world, and have in the past trained teams as a way of keeping my legacy alive.

Fast-forward to 2020, and it’s that same toolkit which Steven credits for his ability to come up with award-winning photographic collections that have triumphed so convincingly at the British Hairdressing Awards.

Gaining recognition for my creative interpretation is arguably what thrills me most about winning an award. Of course, it’s great to be rewarded for your hard work, but to gain the appreciation of your peers when you’ve really satisfied your visual aspirations is quite overwhelming.

Would you tell us about your early experiences in the industry and how you first started?

“I ENCOURAGE ALL MY TEAM TO BE INTUITIVE NOT JUST ABOUT HAIR, BUT ABOUT PEOPLE’S LIVES”

My deep love of artistry is a quality that has underpinned my career, but if it wasn’t for my Mum, my path could have been quite different. I was at college, exploring my love of art in all its forms – painting, drawing and graphic design – when I began to consider my future career plans. I sat down with my Mum and we went through my options. I had a few criteria for choosing my profession; I had long hair at the time, which I didn’t want to cut; I didn’t want to be pen-pushing in an office, and it had to be creative.

Plus, there was one more significant stipulation on the list. Wait for it.... I wanted to work with ladies!

So, It was my mum who steered me in the direction of hairdressing. Basically, she suggested I could either be a gigolo or a women’s hairdresser and I decided there wasn’t much call for male escorts in Weston Supermare, so hairdressing it was! cont’d on page 12

cont’d from page 11

You are cited as being someone who is extremely good at putting your energy into the next generation of hairdressers. Where did you develop your role of educator?

Almost all of my family are or were teachers, and although I personally had no desire to teach, I found that as I started training juniors in my own salon, I had quite a skill for it and found it very satisfying.

The fact that educating forces you to stop and assess your own methods is something that gives me a selfconfessed buzz. When you’re teaching others, you not only have to be able to do it, you also have to be able to explain it. It undoubtedly gives me a different perspective that triggers my thought processes and it’s an invigorating feeling.

I now feel quite passionately about passing on the skills I’ve learnt from tasting a variety of disciplines in the hair world.

It’s not just technical excellence that you care about. You are also adamant that your namesake salon, Smart:Est 73 should be a place where your clients feel valued and understood. How do you instill that philosophy into all your team members?

Our salon is in a seaside town in Somerset and although we welcome a diverse clientele of all ages, it’s not somewhere you would necessarily class as cutting-edge. What we do extremely well though is listen and understand. I encourage all my team to be intuitive - not just about hair, but about people’s lives, and to make every client feel like an individual.

We’re seen as a friendly place that offers great advice and the best service. It’s a great atmosphere.

Although you devote much of your time to the salon floor, you are increasingly tied up with shows, education, shoots, and all the side effects that come with being an awardwinning hairdresser. What’s been your greatest accolade?

“I’M FAST, VERSATILE, METICULOUS AND I ALWAYS LOOK AT HAIR WITH A 360˚ PERSPECTIVE.”

I think it has to be picking up the title of British Hairdressing Awards Wales & South West Hairdresser of the Year in 2018, and then kicking off 2019 by winning Best International Women’s Collection at the International Hairdressing Awards. Over one hundred hairdressers from 30 countries attended this inaugural event, so the significance of this honour was huge. I was also grateful to be nominated for this award in 2020.

So what ambition does the future hold?

I’d love to win my third Wales & South West title, an honour that would see me inducted into the Hall of Fame, and I potentially have other categories in my sights too. Aside from that, I’m keen to expand my brand with a move to larger premises. This would fulfill an ambition to create more of a destination salon, and also house my dream of a bigger team to train and develop.

I love the energy that comes from the hairdressing world and I think I have a responsibility to keep those standards high by inspiring people, sharing my knowledge and moving things forward. www.smartest73.com

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By Kym Krey

SARAH LAIDLAW

10 MINUTES WITH

She’s one of the most extraordinary hair and make up artists you’re ever likely to meet.. and that’s just the start of her talents. An absolute doyenne of glam and the ultimate fashionista, she has a seriously impressive CV which includes being awarded Australia’s prestigious Session Stylist of the Year title an impressive five times, AHFA Makeup Artist of the Year and many, many more.

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Hair Biz Year 14 Issue 4

With an outstanding career spaning 26 years, Sarah Laidlaw has her own unique style for which she has become renowned: classic beauty with a contemporary edge.

Sarah’s work reflects an artistic sensibility, which, coupled with her immense attention to detail, produces a ceaselessly stellar result, and her down to earth nature, and true understanding of the creative process, means that she consistently delivers, again and again.

She effortlessly moves between editorial fashion, advertising, film and television work, she’s the stylist entrusted by a list of celebrities so long, it would take an entire article to print, and her work has been seen on the pages and covers of the world’s leading magazines.

Is there anything this eternally curious and incredibly capable woman can’t do? We think not. Settle in for a treat as we take a deep dive into the wonderful world of Sarah Laidlaw.

Sarah, for those who have not yet discovered your work, tell us what you do in the industry today.

I generally have a heap of fun doing ‘pretty’ things to be honest! Most days it’s about either creating beautiful pictures or a glam look for an event… and it usually feels like hanging out with friends rather than hard work.

To be specific, I’m a session stylist and makeup artist. The majority of my work is across editorial fashion, print advertising and events… but I also do runway, TV commercials, bridal and a handful of television shows, movies, platform education and music videos along the way.

As well as my usual shoot days, I’m in my 3rd year as the Hair and Makeup Director for Priceline. In this role I head up the hair and makeup teams at the Melbourne Fashion Festival (VAMFF) which means I’m responsible for designing and directing all the looks for 14 runway shows over 6 days….

Plus, I write articles and a heap of other fun events and product-y related things.

The last few years have also been super fun as the Hair Editor for beauty magazine Laud.

It’s a great creative platform for the mad, creative end of the industry and means I get to create a heap of editorial beauty stories exclusively for them. I feel like my varied work days all add up to my version of a dream work life.

How did you first get involved in the industry?

After a doing a week of work experience, I started as an apprentice hairdresser at Tognini’s in Brisbane. If you don’t know about Benni Tognini – google him and read about his career achievements. I was very lucky to train under him for the 4 years of my training and it’s absolutely thanks to him that I was able to grow my skills to where they are today. I finished my apprenticeship then decided I wanted to add another ‘string to my bow’ as they say.

I love fashion… so, in the following years I worked part time as a salon hairdresser while I was learning everything about being a fashion stylist. Then I worked full time as a stylist for 4 years. Whilst I adored it, I got very tired of how much back breaking work it is, constantly lugging carloads of heavy clothes and shoes around… so decided to go back to doing my original love, hair. By that stage I’d also been teaching myself makeup by watching all the makeup artists I was on set with.

Over the next couple of years, I started officially working as a makeup artist as well. It was this series of events that led to me working as a freelance hair and makeup artist. That accounts for the establishing years of my career which really spans over the first decade. I feel like I fell into the hair industry… I’d never wanted to be a hairdresser or anything to do with beauty, but that initial week of work experience at Tognini’s was just so fun that I didn’t want to leave, and all my other study plans got left behind.

What inspired your transition to session styling and how did you go about pursuing your dream?

I didn’t ever have specific dreams of my direction or really ‘plan’ to transition from one part of the industry to another. I always went with the flow! If I wasn’t enjoying something, I stopped doing it and started doing something else that I thought was interesting without thinking too much about it. If I ever really push something, it never works for me… life seems to go a lot better when I go with the timing and flow that looks like the best option at the time. It was always more about doing whatever I was doing at that moment to the best of my ability.

If I was in the salon, I was doing the best cont’d on page 16 Hair Biz Year 14 Issue 4

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cont’d from page 15

work I was capable of. Once I got a bit tired of being in salon, I started learning other skills as the opportunities arose. I feel like if I’d had too much of a concrete plan then I would’ve missed all those shiny little side roads that made the trip so amazing! A bit like following the white rabbit down the rabbit hole… I didn’t know what was ahead, but it didn’t really matter as long as I was learning and loving it. I always loved the shoot days and shows the most and so I just tried to do more of that.

I cared the most about making each client happy rather than trying to build a big, flashy career… and funny enough, as is often the case, after many years of doing my work as well as I could, one day at a time, it kind of grew into a dream career all on its own.

What achievement are you most proud of in your life or career?

SL. The Session Stylist of the Year awards from Hair Expo and the AHFA, and the Makeup Artist of the Year Awards from the Makeup Artist Guild have been such career highs.

There’s something very special about the industry recognising your work.

It makes all the early mornings, late nights and trips to the osteopath worthwhile.

At the same time, every time something I’ve done is published, it feels like a wonderful achievement.

Seeing my work in print has always been the fulfilment of a dream. It’s such a sad thing seeing the era of high fashion print magazines winding down. I’m so glad I got to part of it.

Platform education has always been part of my experience in the industry. I have been lucky enough to publicly represent some of the best Australian & multi-national product companies in the business. Standing on stage presenting your work and endeavouring to inspire your peers is something I’ve always aspired to, so to be up there doing it year after year is very exciting.

One of the things I’m most proud of is the group of incredible friends I have around me.

I don’t know if you would traditionally call that an achievement, but it feels like one to be surrounded by really good people who I truly treasure.

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If you weren’t doing what you do now, what alternative career would you consider?

SL. Oh my god!! I have SOOOO many things I’d love to do! For me, the magic is in the creative process. To create something beautiful… or to take something and transform it. I think you can apply that to almost anything in the creative fields, so the list of things I’d like to do is long. I always wanted to be a shoe designer. I’d love to be a fashion designer who specialises in red carpet gowns too.

I’d love to learn metal work and wood work!

I’d love to renovate spaces and make them amazing. I’d love to be an event designer for big beautiful parties and to create beautiful coffee table books of incredible images. I’d love to design intricate 3D invitations for people for their events. I’d love to be an artist who creates huge installation pieces. I’d love to have a shop filled with the most beautiful treasures sourced from all over the world. I’d love to create a series of magnificent event spaces (Australia is sadly lacking!). All I need is $30 Million, right? Anyone offering to be my wealthy benefactor? Anyone…?

What are three passionate about?

things

you’re

• Beauty - in all its forms. (nature, architecture, fashion, literature, film, photography, art). Beautiful things make my heart swell and I can feel my whole system lifting.

• Growth – I’m so very interested in cultivating the love within friendships & relationships as well as personal growth in emotional intelligence and selfawareness.

• Moments – I’m really interested in creating moments that will be memories worth having when I’m very old. Whether it’s throwing parties for my favourite people on the planet, travelling to interesting places or taking the time to have tea with someone special… for me, it’s all about curating and collecting precious and magical moments.

What would your ideal Sunday look like?

Sometimes the ideal is to be at home in the quiet with nothing to do and nowhere to go.

Other times it’s quality time with friends, eating and talking and being together. The

absolute ideal Sunday would be in Paris or Italy with my husband and my best friends… a long table lunch in the sun, dressed to the nines, laughter and music filling the afternoon.

What are some of the most fun things you’ve ever done?

So many things fall into my version of ‘fun’!

I’ve ridden a ferris wheel inside the Grand Palais in Paris… I’ve thrown a handful of fabulous costume parties where everyone goes all out… danced in a nightclub inside an underground cave in Cuba… skydived over the coastline… worn a pink feather bikini to a fabulous gay dance party… I’ve done a fire walk over hot coals… took a speedboat to dinner in Santorini… laughed with dear friends ‘til we couldn’t breathe… had drag queen DJ Kitty Glitter play our wedding… walked in a runway show (for a non-model that’s pretty damn fun!).

I think one of the things that gives me a huge amount of joy is planning beautiful parties… and having little moments of surprise throughout the night when I can see the looks of delight and wonder on the faces of my friends. Seeing that moment when they step out of the ordinary and are in a moment of magic is such fun for me. For my 40th Birthday I threw a big party that I called ‘The Night Circus’. I had everyone in the outside area of this building for drinks and they were all so excited to see each other and their costumes that they thought that was the party. But then I had this magical moment when the music swelled and they all looked around to see what was happening… the huge red velvet curtains (that they thought were just a prop) parted and revealed a sparking candlelit table set for 65 people inside a misty vintage fairground. The gasps of delight and their wide eyes and pure childlike excitement is one of my favourite memoires ever. Seeing my friends joyful is the purest fun there is for me.

Thinking ahead, what’s left on your bucket list to experience or achieve?

Experiences? SO damn many more that I’d like to fit into this little life!! I’d like to travel to a billion more places, see a trillion more inspiring art works, wear a million more beautiful dresses, go to a thousand more wonderful parties, read thousands more magnificent books, talk with thousands more fascinating people, give hundreds more joyinducing gifts and hug my family and friends a trillion more times before that bucket gets kicked.

As for achievements? Accolades are exciting in the moment, but I think most of all, I’d like to do my best at whatever creative pursuit is in front of me. To achieve mastery. To make others feel loved and honoured. To achieve joy, satisfaction and to be able to share that.

What would be the craziest, funniest or most unusual thing that’s ever happened to you at work?

Being on photoshoots and film sets is often a bit of an adventure. I’ve fallen into a muddy swamp up to my neck, done winged eyeliner on a boat in stormy rough seas and cropped a bride’s hair into a pixie cut on the morning of her wedding. I almost had a heart attack as a huge light fell into a pool that an actress was being filmed in (yes, live electricity + water… thank god it was all fine and nothing happened).

I’ve been on set with an adult tiger and been gored in the leg by a territorial bull on an editorial shoot. I’ve had a ghost sit on my bed at 3am when I was on an away-job in a very old country pub. I’ve worked on a secret celebrity wedding where only the dress designer and I knew it was even happening (except the bride and groom of course). I’ve fitted a $1million diamond tiara into a bride’s hair for her wedding in a palace and tried on a $20million pink diamond ring.

I’ve been shooting on a tiled roof in Istanbul as the call to prayer echoed over the city from thousands of mosques and I was shooting in Milan as all the public spaces were being shut in the epicentre of the Covid outbreak!

(That was eerie). One of my favourite things about my work is getting to see things the average person doesn’t get to see. It’s amazing!

if you could leave this industry having achieved just one thing, what would that legacy be?

The dictionary meaning of legacy is this- “A legacy is the story of someone’s life, the things they did, places they went, goals they accomplished, their failures, and more.

Legacy is something that a person leaves behind to be remembered by. Legacies are pathways that guide people in decisions with what to do or what not to do.”

Thinking I’d be important enough to leave a legacy is strange to me. I had to really think about it for a few days… and the conclusion I came to is this “The most valiant thing you can do as an artist is inspire someone else to be creative” – Joseph Gordonlevitt

If you could invite 4 people, living or passed, to a dinner party at your place, who would you invite?

I kind of think that meeting your heroes can be fraught… and often disappointing. So instead I’d like to meet my paternal Grandfather who died before I was born and to sit with my Great Grandmother again. My husband Scott is a given… and only one more? I’d love to see my nephew Chris. He passed away at 17 years old and so many adventures were still to come.

Hair Biz Year 14 Issue 4

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INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS AUSTRALIAN HAIRDRESSING COUNCIL LAUNCHES INDUSTRY SPECIFIC RECRUITMENT SITE

To support the hairdressing, beauty and barbering industries in addressing current employment challenges, the Australian Hairdressing Council (AHC) has launched a new industry-specific recruitment site, HeadHunter Recruitment.

With many businesses reporting being unable to grow, or even maintain existing clientele due to a lack of qualified staff, and recent market analysis showing that current recruitment websites do not meet the industry’s needs and expectations, a more effective option was needed.

HeadHunter Recruitment will be represented and powered by the AHC, yet run separately with its own General Manager, Dwayne Hawthorne, who is responsible for the operations and management of the business.

The state-of-the-art site provides a host of features to make the search for suitable staff simple and streamlined, including resume matching, candidate screening, a custom dashboard showing visit tracking for each advertisement and email templates for responding to enquiries. It will also offer in-platform video interviewing, saving time and assisting with social distancing regulations. www.headhunter.org.au

EVY PROFESSIONAL LAUNCHES NEW WEBSITE

Recognising an inherent need to deliver a more flexible and exclusive experience for their salon clients, Evy Professional has upped the ante with their online platform, now giving salons the opportunity to order online in their own time, improving customer engagement.

The new website allows salons to create an account, log in to a ‘Salon Only’ area, order online and have access to salon-only information which is unavailable to the consumer. www.evyprofessional.com

SJ ESTABLISHMENT TURNS ONE!

After one of the most challenging first years in business for many, the Award

Winning SJ Establishment, Adelaide has not only survived, but thrived through its first 12 months. With 6 Award nominations since opening, including Australian Colourist of the Year, Australian Newcomer Salon Business of the Year, Australian Best New Salon Design and Australian Best Customer Care Award, they have cemented their place in the Industry very quickly.

Lead by Director, 4 x SA Hairdresser of The Year, Sam James, the salon was designed around the ultimate client journey experience, with a team of Adelaide’s best Colourists, Creative Stylists and innovative young guns.

Happy Birthday, SJ! www.sjestablishment.com.au 18

Hair Biz Year 14 Issue 4

VIVIENNE MACKINDER LAUNCHES CONSULTATIONS TOOL

Former Sassoon Artistic Director and International Creative Director for Trevor Sorbie, Vivienne Mackinder is one of the most highly respected, award-winning, international leaders and innovators in the hairdressing world.

Believing that confidence is the key to cultivating a hairdresser’s innate ability to know intuitively how to create a look that’s right for their clients, Mackinder has developed a unique consultation tool to boost Stylists’ confidence as part of her tutorial on HairDesignerTV. Her template is given to clients prior to the appointment to help them explore options, organize thoughts and communicate clearly. It is then the stylists job to translate the feedback into a style that works for the client based on her ‘3 Wheels of Fashion’ tool which helps stylists build a beautifully balanced silhouette that compliments face shape and profile, as well as lifestyle and personality.

‘Basing decisions on three wheels - whisper, scream or shout; edgy, classic or trendy; and sexy, boyish or feminine, in combination with the person’s face shape, will help a stylist develop confidence and a great sense of style’, says Mackinder. www.HairDesignerTV.com

HAIRHOUSE ANNOUNCES SAME DAY DELIVERY WITH DOORDASH

In an exciting Australian first, Hairhouse has partnered with food delivery platform DoorDash to provide an express storeto-door, same-day delivery experience for hair and beauty lovers in New South Wales and Victoria, with scope to expand the service nationally.

Hairhouse is the first non-food retailer in Australia to partner with DoorDash, providing COVID-cautious customers with a welcome alternative to visiting in-store while still supporting Australian business. This innovative offering provides Hairhouse customers same-day access to thousands of the world’s leading hair, grooming and beauty products at the click of a button.

Hairhouse DoorDash same-day delivery is available for a flat fee of $7.99 within 5km and $1 for every additional 1km (up to 10km) and is available within a 10km delivery radius of qualifying Hairhouse stores. Orders placed before 3 pm qualify for a 2-hour delivery window. www.hairhouse.com.au

INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS HJ’S BRITISH HAIRDRESSER OF YEAR 2020 NOMINEES ANNOUNCED

The nominees for HJ’s coveted British Hairdresser of the Year award have been PRESENTS THE announced, showcasing the wealth of talent and unshakeable passion within British hairdressing.

This year Adam Reed, Angelo Seminara, Cos Sakkas, Darren Ambrose, Errol Douglas, Eugene Souleiman, Gary Hooker & Michael Young (Hooker & Young), Richard Ashforth, Robert Eaton and Sally Brooks wowed the British hairdressing industry, resulting in their nomination for the coveted title. This top ten received the closest voting cluster ever recorded in the award’s history, resulting in more nominees than ever before.

Nominees are submitted by top-tier hairdressers, influencers and UK and international press for their professional reputation, creative vision and their ability to act as an ambassador for British hairdressing. Since its inception in 1985, the title of HJ British Hairdresser of the Year has transformed exceptional stylists into either dynamic household names or meteoric hairdressing careers, previous winners include Trevor Sorbie, John Frieda, Umberto Giannini, Nicky Clarke, Charles Worthington, Antoinette Beenders, Beverley C and Sally Brooks to name a few.

The winner will be announced on Monday 30th November 2020, on the biggest night in the UK hairdressing calendar.

BRITISH HAIRDRESSING AWARDS SPONSORED BY

cover image gain the highest score,” Hair Shots 2 The World founder, Leanne Cutler said. “Their job was to identify a cover that not only held all the qualities of an excellent hair fashion image, but that would also provide strong allure to sell a magazine.”

An image from the uber-vibrant Coachella collection by Daniella Barca and Adam Isles of Rokk Ebony, Melbourne came a close second with a stunning side-on image, photographed by Michaela Barca.

Congratulations to Craig, Daniella and Adam for winning in an extremely tough competition!

Both winners will receive a free premium collection release from Hair Shots 2 The World. www.hairshots2theworld.com

IMPORTANT ANNOUNCEMENT RELATING TO THE 2020 AND 2021 AHIA

INTERNATIONAL HAIRDRESSING AWARDS ANNOUNCE THEIR THIRD EDITION

After the huge success of their two first editions, the International Hairdressing Awards announce the calendar of their third year. The third edition will take place in February 2021 in a completely new and surprising format that is yet be unveiled, due to Covid19 health crisis precautions.

Hairdressers from all over the world can enter at www.ihawards.com by uploading their photographic collections and no participation fees apply! Collections must include 4 separate professionally shot images in highresolution of 4 different hairdressing styles. The categories of Best International Men’s Collection, Best International Women’s Collection and Best International Avant-Garde Collection are open to every hairdresser, whereas International Hairdresser of the Year and International Artistic Team of the Year categories require pre-selection to take part.

Entries will be open from June 24th to September 23rd, with judging commencing on September 23rd, and finalists announced on 16th October via live streaming from Salón Look Madrid. www.ihawards.com

HAIR SHOTS 2 THE WORLD COVER OF THE DECADE ANNOUNCED In celebration of Hair Shots 2 The World’s 10 years of service to the hairdressing industry, the Cover of the Decade has been announced. Craig Smith of Fruition Salon in Brisbane was chosen as the winner of the honour for an image from his 2015 Epoch collection, photographed by Andrew O’Toole.

“Judges from each continent scrutinised 329 covers by year to see Craig’s quintessential

We are very pleased to announce some very important information and new dates in regard to the mocha owned awards and competitions, which form an integral part of the hair, beauty and barber Industries.

2020 AUSTRALIAN HAIR INDUSTRY AWARDS – NEW DATE ANNOUNCED THE NEW DATE FOR THE 2020 GALA EVENT IS SUNDAY 1ST NOVEMBER 7.30pm till late at The Gold Coast Convention and Exhibition Centre, Main Arena Broadbeach, Gold Coast, QLD NEW TO 2020 AND AHEAD - Due to the 2020 COVID 19 Situation all winners will be announced as winners of the 2020/21 AHIA’s so that they can promote this accolade within a reasonable time frame and not be adversely affected by the postponement of the awards night itself. The AHIA’s will in future be renamed with a date that covers the awards period and the year ahead. Winners announced on 1st November 2020 will be called the 2020/21 AHIA Winner and next year they will be called the 2021/22 Winners.

The AHIA’s will in future be held in October with a period of reporting for a full financial year from July 1 – June 30 making the process also much easier for all.

Renaming the period of time that a title is held allows winners to enjoy the title for the year entered and the year ahead.

The AHIA gala event includes a 3-course dinner, drinks, entertainment, DJ and after party. Tickets will be on sale soon as well as discounted accommodation at the Star for all guests.

Keep up to date on www.mochapublishing.com.au Hair Biz Year 14 Issue 4

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INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS 2020 AUSTRALIAN HOT SHOTS – NEW TEAM TO CONTINUE INTO 2021

THE 2020 HOT SHOTS TEAM WILL BE ANNOUNCED AT THE 2020 AHIA GALA EVENT ON SUNDAY 1ST NOVEMBER 7.30pm till late, The Gold Coast Convention and Exhibition Centre, Main Arena Broadbeach, Gold Coast, QLD. Their tenure will last from this date through to when the next team is announced in 2021 in October/November NEW TO 2020 AND AHEAD - Due to the 2020 COVID 19 Situation, the new HOT SHOTS Team for 2020 will be now named as the 2020/21 HOT SHOTS TEAM with prizes including a stay in the HOT SHOTS HOUSE, an overseas trip, photo shoot with Andrew O’Toole and all prizes issued from our wonderful sponsors, 2019 HOT SHOTS Team ghd, Goldwell, Excellent Edges in Vienna and Amazing Hair.

This will allow the new team to enjoy a full year of incredible experiences and not be adversely affected by the postponement of the naming of the team at this time of the year.

When the new Hot Shots competition in 2021 is launched for 2021/22, the cut off age will be increased to 31 or under so those people that were looking at entering this year for next, and who may be turning 30 will still be able to enter.

Keep up to date on www.mochapublishing.com.au

THE RECOVERY - SUPPORTING OUR INDUSTRY

Live Webinar – Presented by Antony Whitaker proudly bought to you by the 365 Salon Group.

Twice Australian Hairdresser of the year with a plethora of international industry awards.

With more than 30 years’ experience within the hairdressing industry Antony combines his talents as a multi award winning stylist-turnededucator, motivator, business coach and best-selling author to bring uniquely qualified messages to his audience.

Antony is preparing an inspiring live webinar for our Australian salons on how we can make the journey through significant change and get back on track. He will address the following topics and much more.

- How to deal with change and lessons we’ve learned.

- Making the most of new opportunities and obtaining business support.

- Set up your salon business to be ‘recession ready’.

- Cash flow management, how can we reduce cash outflow and increase cash inflow.

Don’t miss ‘The Recovery’ presented by Antony Whitaker, proudly brought to you by the 365 Salon Group. This knowledge rich webinar is FREE. We urge all salon owners to hear this vital information to take our businesses back on the road to recovery.

Subscribe to the webinar through the link below antonyw.eventbrite.com.au Broadcasting Live at 7pm AEST on 13th July 2020.

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6 REASONS WHY YOU NEED THESE NEW VEGAN HAIR CARE PRODUCTS

There’s a lot to love about our new sulfate free and vegan hair care products!

Here’s a closer look at six key benefits of Affinage Professional’s Cleanse & Care collection for hairdressers and clients.

1. They’re Australian Made and Owned Affinage Professional has been a true blue brand for over 30 years. Living in one of the harshest environments in the world, we know what it takes to keep hair healthy, strong and silky no matter the conditions! We work with local suppliers wherever possible so you can feel confident you’re supporting businesses that call Australia home.

2. They’re Cruelty Free and Vegan We believe in ethical production and are completely opposed to animal testing.

We’re a 100% cruelty-free company and proud member of PETA’s Beauty without Bunnies program.

We’re committed to developing products which reflect the values of our customers, so the Cleanse & Care collection also features vegan plant-based ingredients that contain no animal by-products.

3. They Contain Absolutely No Nasties Our formulations harness the power of natural ingredients – not harsh chemicals.

Sulfates can cause skin irritation, dry out hair and increase colour fade, which is why the Cleanse & Care collection is completely sulfate (SLES) free. Our secret blend of surfactants delivers a rich cleansing lather that is both soothing and nourishing, leaving hair feeling luxuriously soft and supple.

There are also no parabens present in our products. Our chemist has carefully selected milder alternatives to reduce irritation, retain moisture and extend hair colour radiance.

4. They Feature Natural Botanical Extracts Kakadu Plum is the signature ingredient in each product. Rich in Vitamin C and antioxidants, it protects hair against oxidative stress caused by free radicals.

Each formulation also contains its own native Australian botanicals – think Waratah Leaf for nourishment in our Hydrating Shampoo and Conditioner, Wattle Seed for soothing and softening in our Sensitive Shampoo and Conditioner, Kangaroo Paw for moisture retention in our Purifying Shampoo, and Emu Apple for natural conditioning in our Blonde Toning Shampoo and Blonde Toning Treatment.

5. They Protect Against Harmful UV Radiation UVB protection is one of the most important factors in any hair care regimen.

These damaging rays cause decomposition of the hair structure, reducing strength and increasing porosity. We’ve formulated our Cleanse & Care shampoos and conditioners as well as our popular Miracle Repair Mask and Miracle Leave In Balm to shield hair from UV radiation. As a result, these products improve the overall health, manageability and elasticity of natural, coloured and ageing hair.

6. They Feature Recyclable Packaging We’re always looking for ways to reduce our environmental impact and are committed to sustainable product development, which includes minimalised and recyclable packaging. We also support Sustainable Salons in their collection of used packaging so it can be repurposed into new products by specialist recyclers.

The Affinage Professional Cleanse & Care collection is designed for stylists, desired by clients and exclusively stocked in professional hairdressing salons.

For more information on how to add this beautiful botanical range to your retail display, please contact your local distributor, call 1800 804 757 or email enquiries@affinage.com.au.

INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS AFFINAGE PROFESSIONAL COLOUR COMPETITION 2020

AUD + Trophy Emerging Artist Award (Camera Phone Photography): $200.00 AUD of Affinage products + Trophy THE BRIEF Entrants are required to create a well-executed and inspirational colour complemented by a beautiful style and finish. The final look must reflect the following values: Fashion: Taking inspiration from upcoming trends Innovation: Pushing the boundaries of colour creativity Entries will be judged by Affinage Professional ambassadors and media editors on the colour created and overall cut and style.

Visit www.affinage.com.au/pages/competition to enter.

LEANN REYES ANNOUNCED APPRENTICE OF THE YEAR

WINNER Affinage Professional Colour Competition 2019

PEOPLES CHOICE Affinage Professional Colour Competition 2019

Hairstylists across Australia, New Zealand, Asia Pacific and Indian Subcontinent are invited to showcase their creative talent and technical skills in the Affinage Professional Colour Competition 2020. There is no cost to submit your entry.

KEY DATES Entries Open: Wednesday 1 July 2020 Entries Close: Wednesday 30 September 2020 (midnight AEST) Winners Announced: Wednesday 14 October 2020 THE AWARDS Photographic Award (Professional Photography): $1000.00 AUD + Trophy People’s Choice Award (Professional & Camera Phone Photography): $500.00

Sydney hairdresser Leann Reyes has been announced as the Apprentice of the Year at the prestigious Central and Northern Sydney Regional Training Awards 2020. Leann, who is employed by Wild Life Hair and studied a Certificate III in Hairdressing with TAFE NSW, chose to change her career and pursue vocational education after being dissatisfied with her career path. Leann was chosen from amongst hundreds of apprentices as an outstanding student and representative for vocational education in NSW. Leann is an incredible talent, and a great ambassador for the benefits of Vocational Education and Training. Despite the challenges she faced taking on an apprenticeship at a mature age, she has flourished and now found her dream career. Congratulations Leann!

Natural Look Australia launches new packaging, new look and a premium blend of our 5 favourite vitamin-rich and antioxidant Australian Native Ingredients featured in the ColourArt range.

COMING SOON NEW PACKAGING, NEW LOOK!

COMING SOON Discover more at : NATURALLOOK.COM.AU/COLOURART M A D E I N A U S T R A L I A | I N F O @ A R TAV . C O M . A U | + 6 1 8 8 3 0 0 1 9 9 9 |

N AT U R A L L O O K A U S T R A L I A

COVER STORY

ALL RISE FOR GHD ghd’s 1st ever volumising hot brush takes hairstyling to new heights! ghd are no strangers to shaking up the hair industry; when they first entered the hot brush market with the ghd glide they broke the internet, selling out worldwide in just two weeks. Now, ghd are revolutionizing the hot brush market once again with the launch of ghd rise – their first smart volumising hot brush for 2 x more volume from root to tip.

E

“ghd are constantly listening to what our professional stylists and consumers want, and developing technology to meet their needs and elevate the styling experience,” said Ludovic Dellazzeri , managing director of ghd anz.

“Consumer studies show that volume is the #1 hair need of women, and time is also an important factor with majority looking for quick styling fixes too. The ghd rise is a direct response to those needs, a hot brush which delivers instant and effortless volume without compromising the hair’s health.”

Featuring smooth 5mm nylon bristles, the ghd rise is designed to get closest contact to the root for maximum lift, while the high-quality nylon material has been crafted with a smooth finish to ensure an easy glide through the hair for tangle-free styling.

The ghd rise also features ghd’s ultra-zone smart technology, for long-lasting results which respects and protects the health and finish of hair. Infinity sensors span the 32mm barrel, monitoring the temperature 250 times per second and responding to the thickness of both hair and styling sections, to maintain the optimum styling temperature of 185°C for long-lasting results with no extreme heat.

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Cool tip for comfortable styling

FEATURES

• 2 year warranty • 25 second heat-up time • Sleep mode: switches off if not used for 30 mins • Universal voltage • Professional length 2.7M cable

Designed for ease-of-use, the sleek, tapered handle is balanced in hand while the cool tip provides an extra point to hold the hot brush for comfortable styling without risk of burns. A soft stand also protects surfaces and prevents damage to the bristles when laying the tool down.

But it’s the shape, body, and fullness that rise adds to hair which really makes it a game-changer.

“The beauty of the new ghd rise is that it can create both root lift at the crown and body through the lengths – making it a truly versatile styling partner for the professional stylist or the consumer at home,” said Grant Norton, national education manager at ghd anz.

“The 32mm barrel is the perfect length to add fullness and bounce throughout the lengths, while the bristles add airiness as well as root volume. For the professional stylist, ghd rise is the perfect tool to create gorgeous full-bodied, instant texture that holds in movement and lasts all day long.”

With a 25 second heat up time for ultra-quick styling at your fingertips, and an automatic sleep mode that switches off if not used for 30 minutes, the ghd rise is backed with a two year warranty and also features universal voltage so you can travel with confidence.

Engineered in ghd’s leading R&D facility in Cambridge, the ghd rise leaves nothing to chance. Over 570,000 hours of rigorous testing has gone into the development of rise, including over 1.5 million cycles and over 150,000 drop tests to guarantee quality.

And for the crowning glory? If 2 x more volume weren’t enough, ghd rise can be partnered with ghd root lift spray to create 2.5x more volume. Containing ghd’s signature heat protectant system, the ghd root lift spray creates a firm foundation for root area styling.

In conjunction with ghd rise, they’re the dream duo of voluptuous volume. “ghd rise is our first ever heat styling solution for the millions of women seeking a volume solution,” said Karen Cox, head of marketing ghd anz. “Whether you’re a professional stylist wanting to achieve fuller, more voluminous styles in minimal time, or a consumer wanting a simple, effective way of achieving headturning volume quickly and easily, the ghd rise is your perfect styling partner.”

For voluminous hair fit for a queen, all rise for ghd.

www.ghdhair.com/au

5mm smooth touch bristles achieve close contact to the root for maximum root lift

32mm barrel is the perfect length to add body, fullness and bounce through the lengths of the hair

soft stand to protect surfaces and prevent damage to bristles

infinity sensors monitor temperature 250 times per second to constantly maintain the optinum styling temperature of 185°C

sleek, tapered handle is balanced in hand and comfortable to use

OVERCOMING D I V CO

We asked leading industry coaches and experts to share with you their top tips to help you maximise your results in the months ahead.

This is where you need to focus right now to get your business thriving!

NICOLE HEALY, MELBOURNE HAIR BLOGGER

Coming out of Covid, this is a time for businesses to reflect on what was working for them prior to our business being backflipped. Social media has always been a key way to attract new business and this is true now more than ever.

My hot tip is to use Instagram Stories to showcase your ‘new normal’, sharing how your business now runs and what it’s like to arrive at your salon now with your new procedures in place. This is a fantastic opportunity for clients to feel an instant sense of comfort and trust before coming into your salon. www.melbournehairblogger.com.au/

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FAYE MURRAY, YOUR COACH

A big ‘aha’ for those who analyse productivity, COVID has shown that many team members have worked shorter hours, but their income has not decreased. The elimination of 15 mins gaps has meant full appointment books and a focus on better productivity. This had created new benchmarks that can now be the normal moving forward.

Zoom is here to stay as a very acceptable communication tool. It is a good tool for a new client who would like a price quote or consultation before choosing our salon. Asking clients to come in for a consultation does not work but zoom during Covid has proven to be winner in many ways, and this will continue.

Be sure to have cash flow that allows for emergencies that are not planned. We had no control over COVID and we did not expect it.

The lesson? We will always have events outside our control, and we must be prepared. Cash flow is built on profit, moving forward you must understand what comes in and what goes out and what is left in the middle is profit. www.yourcoach.net.au

KYM KREY, THE SALON MENTOR

Manage your mindset and focus.

Don’t merely try to ‘bounce back’; grasp the opportunity with both hands and literally bounce forward! Yes, it was unplanned, but this is an opportunity to draw a line in the sand and move boldly toward the business you want rather than doing what you’ve always done.

Now more than ever, you must learn to manage your money. Skilled operators can be successful in any market by changing their strategy and taking swift action to navigate their business through. If your turnover has dropped, work quickly on reducing expenses back to a profitable level. The longer you wait to do this, the more it’s going to hurt. Next, focus on absolutely mastering your client experience and ensuring every person on your team is creating magical moments for their clients and maximising results through outstanding care.

This is not a time to carry those who are no longer fully committed to your vision.

If you’re in business long enough, you’ll face periods of financial stress, so you must develop

the financial skills and ‘muscle’ needed to survive them. Those who had done the work and were in good shape before Covid are rising strong, while some remain passive and frozen.

What do you want your story to be? This is your time to step up! www.kymkrey.com.au

JULIE PIANTADOSI, SUCCESS COACH, TOTAL SALON SOLUTIONS

After the last few months I think it’s fair to say that most salon owners are feeling relieved and more empowered right now!

Now is a great time to focus on the wellbeing of your team, helping them rebuild their confidence again so they can give their clients the absolute best customer experience ever.

Revisit your salon’s core values and update everything you are doing with clear goals and outcomes to maximise on the next six months.

You’ve got this! www.totalsalonsolutions.com

LISA CONWAY, THE ZING PROJECT

We are in the feelgood business and that comes from people-to-people connection, so I think to ‘reconnect’ would be my number one priority right now. I would be printing out my client list, with the names of every single person I served before the world went mad. Lots would have been in recently, but some would not have, so where are they? I would be picking up the telephone and calling them to see what they are up to, what do they need?

You have their history, so you know what services they like to have done. Ask if they want to make an appointment. Do they need a product posted out? Find out what they want, go and get it and give it to them. We learned firsthand that a salon without clients is horrible, so connect with every single one of them because every one of them deserves your care and connection. www.thezingproject.com.au

LOUISE MAY, THE EDUCATED OWNER

Gone are the days of being able to “wing it” in business. That’s just not going to cut it anymore.

There is a false sense of reality at the moment with wages being covered by JobKeeper, grants and tax relief but now is not the time to take your foot off the pedal. Now is the time for owners bite the bullet, face their fears and sit down with their financials. You must learn to understand your numbers, what you need to be turning over and what your breakeven amount is (including profit margin) and make sure your pricing aligns with that.

You need a clear and strategic plan for “life after handouts” because the reality is that many will find it extremely hard once payments stop and the bills start rolling back in, possibly causing some to close permanently. If you’re not yet confident, ask for help. With the right plan, you’ll have all the necessary steps in place to survive & thrive after COVID. https://theeducatedowner.com/

CARISSA HILL, S.O.S, SELLING ON SOCIAL

To get your business thriving again post covid, focus on these 3 things: 1. Touch base with your current clients before trying to promote or advertise for new ones! People

want to feel cared about and if you reach out to see how they are, they will appreciate it and are likely to make an appointment. Don’t wait for them to reach out to you.

2. Think about what people are really wanting and needing right now, or ask them! Pay attention to what people are asking you for and buying and put together a couple of special packages that include your most popular services.

3. Go all-in on growth and start advertising your business seriously if you’re not already.

Simple Facebook ads that are done well can have a major effect on your business growth! @carissahillcoach www.carissahill.com.au

CAITLYN MENZEL, CAITLYN MENZEL COACHING

The most important step to overcoming the 2020 lockdown is to keep your eyes on the ball - you cannot move forward if your hands are still full of

April’s bulls@*t.

Next, be cautious of your wording, because if you keep calling this year ‘the worst year ever’, it will manifest into exactly that.

Stay focused on the end goal, keep your team motivated and go above and beyond for your clients. The economic climate doesn’t decide your outcome - YOU DO! (And don’t forget to hire a coach or mentor to help you through! *insert winky face*) www.caitlynmenzel.com

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EdwardsAndCo t e e tr S s e m a J in Opens

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Australian success story EdwardsAndCo, has opened its eighth salon, located at the iconic Calile Hotel in the James Street precinct of Brisbane’s Fortitude Valley. The salon sits amongst some of the city’s most exclusive boutiques and restaurants nestled within the thriving James Street hub.

Housing some of the country’s most innovative hair stylists and makeup artists, EdwardsAndCo has become one of the fastest growing and most dynamic hair agencies in Australia. Known for creamy blondes, caramel tips and rich brunettes, EdwardsAndCo has developed a unique identity through their strong social media presence and trademark looks which include masterfully hand-painted sun-kissed highlights rolled into glossy mermaid waves that have garnered an impressive following of beauty editors, social influencers, actresses and models.

Equally as impressive are the salons themselves.

Instantly recognisable and synonymous with the signature EdwardsAndCo look, the salons are raw and minimal in design, with spacious and bright interiors lined with edgy street art that you would expect to find in a New York style warehouse.

Founder, Jaye Edwards, has cemented himself as a master when it comes to creating a superior salon experience, and says the new Brisbane salon is no exception.

“James Street is one of most beautiful retail precincts in the country so I couldn’t pass up the opportunity to be part of it.

“This new salon is our most elevated and stylish space yet, with inspiration taken from the Calile Hotel itself. I wanted to keep the space sleek and minimal in design, while adding elements that will raise the bar for our future locations.”

“The space is also one of our biggest, with 40 chairs and capacity to fit a team of more than 30, giving us the opportunity to really make our mark on Brisbane,” he concluded.

EdwardsAndCo Brisbane is more than just a salon or a single branch in a rapidly expanding chain. It’s a culture. It’s a look. It’s a lifestyle. www.edwardsandco.com.au

ON A...

‘MINOGUE’ MISSION

By Kym Krey

Hayley Kidson is a woman on a mission. She’s built three of her own successful salons, mentored 15 staff to outstanding success and now she’s on a mission to share everything she’s learned along the way to help other salon owners thrive.

Her career highlights include photographic work, industry awards and platform education and today, she’s a Wella Master Colour Artist and member of the prestigious Wella Colour Club.

Her two salons, Minogue Hairdressing are actually in different states, with one at Reedy Creek, on Queensland’s Gold Coast and the other in the beautiful township of Casuarina on New South Wales’ north coast- just one more hurdle to jump for a busy salon owner during Covid restrictions with state borders closed!

More recently, Hayley has turned her hand to business education, sharing the systems and processes that have brought her success in a series of workshops around Australia and New Zealand and now an online program via her brand, Minogue Education.

Hair Biz Editor, Kym Krey spoke to Hayley recently to discover more about her journey.

Hayley, tell us a little about your career prior to opening your salon

Let’s just say this all started in the new decade…

In the year 2000, I started my school-based apprenticeship, going to school 3 days a week and working in the salon one day, plus a late night and Saturday. I also went to TAFE one day a week and I danced 3 nights a week too!

I moved on from that salon once it closed down, to manage a large team of 22 staff for 7 years. At first, I didn’t think I was good enough to work there if I’m being completely honest, but I soon learnt to love it, doing numerous photoshoots and entering any competition work that came my way. From on-stage cutting shows, to catwalk total look comps, I entered them all and also won everything I entered!

In 2009 when that salon came up for sale, I was offered a position as a sales rep for a global highend hairdressing brand. I was nervous to do this as it was completely out of my league and very new to me, however I was up for the challenge. I had always wanted to have my own salon, but I also knew that the time wasn’t right. I am so grateful for my 12 months as a sales rep, as it taught me sooo much that I had no idea about in our industry and I also formed some amazing relationships with salon owners who I’m still in connection with today. I wanted to have my own business and team, so I decided to try my luck at owning my own salon and my first Minogue salon launched in 2010.

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Was hairdressing your first career choice?

To be honest, I was a massive tom boy as a young child. I was more interested in riding motorbikes, doing karate and playing touch football than anything else. As I got older, I guess I started to find my feet and traded the baggy shorts for the high heel. I became really interested in dancing and did that every day of the week throughout early high school years and started playing around with hair and makeup. That must have been the turning point for me. I think hairdressing was my first choice, but I was interested in joining the Police Force as well.

Having always wanted to be a business owner, was it what you expected it to be?

I can honestly say that I had absolutely NO IDEA what was involved but I wanted it so bad, that nothing was going to stop me! Once I opened the salon, Minogue really started to take off and before I knew it I was running a new business and had my wedding the week before the salon opened. The timing was madness, but I made it work!

Straight after my wedding, we fell pregnant and I had my first son in 2011. In 2012, an opportunity came up that I couldn’t help but grab with both hands! A new shopping precinct was being built right near our house, in a very affluent housing area, surrounded by 4 private schools. Every single time I drove past I got goosebumps and one day, I looked at my husband and said, ‘I’m doing it!’

So I went in, negotiated like hell, and eventually came up with an agreement to get my second salon Minogue at Reedy Creek under way. I did have a little freak out at one point, and I think this was because I now had a baby to deal with. What if something went wrong? But self-doubt never got anyone anywhere, so I soon snapped out of that! My team continued to grow, and I now had 2 salons and a team of 10. Fast forward to 2017 and 2 more babies later, I had shut down my original salon and decided to open the Casuarina salon.

You’ve built a consistently successful salon business. What do you think enabled you to do that so well?

I think believing in myself and my own ability has definitely pushed me further forward. Anyone who knows me will tell you that I have a very clear vision for my life and my business and my ‘never stop’ personality really helps me push myself harder.

I’m super competitive, particularly with myself. Im always trying to push myself to the next level and beat what I’ve done before. In saying that though, I do stay in my own lane and try to help as many as I can along the way. I also think that the people who you surround yourself with play a massive part in it too. I have some amazing lifelong friends who I have met in our industry and having people to bounce off and share ideas with really helps!

Business is never smooth sailing! What have been some of the biggest challenges you’ve faced along the journey and how you did you overcome them?

Ohhh, where do I start?! Business and life in general was good up until 2017. I would even say ‘smooth sailing’; general hiccups but nothing to lose sleep over, but then… things happened!

My 2 original staff members both resigned 2 days apart to open a salon 3.8 kms down the road from me and took every client possible, and I had 3 pregnant team members as well!

I had already decided to leave the lease I was in and purchase a freehold shop down the road, but after 5 months of contract negotiations, council approvals and other unnecessary hold ups, the sale contract fell through as the landlords opted to accept a leasing offer for 3 shops in a row, (including mine) rather than one sale contract. All of this was a complete shock to me, but at least then the reason for the hold ups was clear.

So now what? At this point, to say I was gutted was an understatement. This was probably the lowest point of my whole career. I felt so defeated, lost and betrayed in so many ways, but with the help of my husband, I had to pick myself up. I still

had an amazing team who worked so super hard to support me and 3 very small babies who I needed to be strong for, but it’s devastating when you put so much time, love and energy into something and the outcome is not what you expected. I was still turning up to the salon, happy on the outside but dying on the inside.

After much soul-searching I decided to simplifyclose the Varsity salon down and do a reno and rebrand at Reedy Creek, adding more basins and stations so the entire team could operate from one salon. I’d become a part of the Wella artistic team and was traveling nationally and internationally but after 3 weeks with just one salon, I rang my husband and said, “I feel so lazy and bored with only one salon. I need another one!”

Then life got really busy again, right?

Yes! I flew out to the US for a hairdressing event the next day and took a phone call from my shop fitters who’d found a fabulous beachside development in northern NSW which looked ideal, so the minute I got off the plane, we went straight to the job site.

I was walking around with the project manager looking at the last 2 boring rectangular shops available, but as I walked around the corner, I found the one I wanted! It had been reserved for a restaurant as 80% of the frontage was bifold doors with hardly any walls. He thought I was crazy, but I wanted to make it work. I got an amazing deal, drew the floor plan myself, and started building right away, with Minogue Casuarina opening 5 months later!

What does your business look like today?

I own two successful salons in two different states with a team of 15 staff while being a mother to three children (and a husband at times).

Did you have any industry heroes who inspired you in your early years?

I never had one particular person who I looked up to, but I always thought anyone who had the confidence to go on stage and showcase their work was amazing and aspired to be like them!

What do you love most about salon ownership?

I love having a great team! They make me laugh daily and work so hard for me as well. I love that I can help them have a life they love, and that I could possibly change their life for the better as I really encourage them to be the best version of themselves.

Tell us about the unique Minogue concept. What makes your salon experience so outstanding?

In addition to our exceptional and highly attentive service experience, we have a fully loaded “Treats Tray” in both salons with delicious treats baked by a well-known local baker. We’re talking Nutella Brownies, the best Caramel Slice you’ve ever tasted and an incredible Choc Mint Slice! We think of everything from our client’s perspective to anticipate their needs, including USB ports and easily accessible power points for charging devices.

Of course, our signature consultation and thorough home care education ensure that our

clients enjoy the same outstanding level of service, every single time.

Share with us a little about your approach to staff and team building. What do you specifically look for in potential staff and how do you bring out their best?

I truly believe that you can always teach a skill, but can never change someone’s attitude, so I look for evidence of our salon’s core values in each applicant right from the start. I ensure that our staff are very experienced and passionate about what they do, and that every training opportunity is maximised. Any conflict is resolved immediately, and we move on straight away.

I can confidently say that we don’t often have big problems as they are squashed right away.

The business operates with strong systems and strategies to ensure that nothing changes even when I’m away. I’m only in each salon once or twice a week so systems are super important. My commitment to my clients and my team is to think big. I’m never completely satisfied with what I have achieved, yet extremely grateful and humble for the team I have created around me.

You’ve also launched your education business, Minogue Education where you share the processes that have brought you success. What inspired the exciting launch of that business?

Yes, I’ve been working on my education platform, Minogue Education with my original goal being to have an online platform and travel the country doing face-to-face workshops once a quarter. It has been super hard work and expensive to do, but like everything I do, I’m doing it to the absolute best of my ability, and I will make sure it’s an absolute success. My education is centred around systems and strategies for salon owners and managers and to inspire them to believe in themselves. I have just done a workshop tour presenting this in Perth, Brisbane, Melbourne, Townsville, and Auckland, with between 15-22 in each location. I’ve also now done all the filming to set this up as an online program which is live on my website. If I can help one person with one tiny little bit of information which will help them learn from my mistakes then that’s a massive win for me!

How do you juggle a young family with the demands of running multiple businesses and travel?

I don’t even know! I have a great husband and excellent family support. My whole enterprise wouldn’t have been possible to build without the support I have. I’m very conscious of how busy I am so I aim to share my time really well between salon life and family life. Its so hard as the kids are only little for such a short time, and I don’t want to look back and think ‘I was never there’, but I have these businesses that I love and am so passionate about and they are the thing that helps me live the life I do. It’s hard sometimes… really hard, but I am really happy with the balance I have right now.

What has been the best business advice you’ve ever received?

Manage your cashflow well! It took me a long time and some hard lessons to truly understand that.

Do you have a favourite quote or mantra that you live by?

I love a good quote.. but my fave right now and current phone screen saver is: ‘What’s hard now will one day be your warm up.”

What guidance would you give aspiring salon owners at the very start of their journey or dreaming of opening their own salon one day?

HK. I think the first step is to have confidence and believe in yourself. If it’s truly what you want, then go for it, but I also think it’s important to really understand business and what’s involved. I know we can make it look easy and pretty from the outside, but I’m the first to admit that it is so damn hard! Be prepared for the good and the bad and be realistic.

Also, speak to me first and I will help you! haha

What’s on the agenda for you in the future?

HK. I have so many ideas that sometimes they annoy me! I think Covid has taught me to live in the present a little more and not to be such a forward thinker. Don’t get me wrong, I have goals, and some that scare the hell out of me, but when the timing is right, I know they will happen. I also want to launch Minogue Edu to the world and help elevate our industry one salon at the time. www.minoguehaidressing.com.au www.minogueeducation.com.au Hair Biz Year 14 Issue 4

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BEING

AWARE

Owner, Sharon Henderson and the Eco Village Hair team offer on-trend, eco-aware hairdressing services, using only vegan and hypoallergenic hair products. As a stylist for many years Sharon had developed allergies to her hands from working with many different products. “Allergies can be huge barrier to a hairstylist”, says Sharon who was forced to enter the world of barbering and cutting only to literally allow her hands to heal.

“True Eco Colour was a game changer for me, and I decided to open Eco Village Hair at the beginning of 2020 after finding this amazing colour. Since then our team has helped many customers, that felt they would never be able to colour their hair again.”

We spoke to Sharon about how this brand changed things for her and allowed her to get back to her true passion for colour as well as embracing all tings eco!

How important is the emphasis you have placed on being an environmentally friendly salon?

Huge emphasis. Everything is recycled in our salon from the chairs, the flooring and business cards, eco head taps to save water. These products mean everything to us: to our health, to our client’s health, and to our future. We believe true eco colour is the future and is the technology needed that has been lacking in our industry of hairdressing. I know the products work, I believe in them, they are amazing colours, great coverage with superior shine.

Clients even without allergies feel much more confident knowing that the products we are using are safe for their health. It is without a doubt a sensational and exciting selling point, especially for so many people who are health and environmentally conscious.

How do your clients feel about your choice of products and services offered in this area?

The choice was easy, I took the leap of faith and coloured my hair, I was very nervous, as many clients who have had a reaction are, I have clients with allergies and will always do a skin patch test. I will not colour their hair within 3 days and my clients are relieved and thankful that I stick to this protocol. There are a lot of people getting allergies, believe me. It often starts off with an itchy dry scalp after a colour, which is the first sign that your body is reacting and a warning sign that a reaction is just around the corner.

For clients that do not have reactions, it is still the most advanced technology and without a doubt the safest health choice. I love each and every one of my clients so yes, the clients look and feel great about True Eco Colour.

What do you love about ABBA and how does it compliment Eco Colour?

Abba is high end, it is gorgeous , I first tried the gentle shampoo and it felt like I didn’t even need conditioner, my hair felt so clean and light , you can feel it doesn’t strip your hair but really does clean it, like nothing I have ever used. The detox is brilliant in salon use for pre-perming. And the Abba Acid wave low ammonia low fumes are true to rod size and is superior to any solution I have tried. My clients have said Wow I didn’t even know you have put the solution on, and the hair integrity is just beautiful.

ABBA and True Eco Colour complement each other beautifully as I find my customers are asking for natural healthy choices. Many already love their colour and then ask me how they can make their beautiful shine last. I then introduce them to Abba, and I know it’s a match made in heaven!

What challenges have you met in terms of clients not used to eco alternatives?

Some clients do worry; does it, will it cover my grey. My clients are smart, they are looking for healthy alternatives and there is 32

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a lot of people with health challenges. I colour a lot of clients and True Eco colour covers grey hair beautifully. Return customers colours hold so nicely; they don’t throw brassy tones, it is blue based colour, and the 00 series has enough to cover some of the strongest grey. I find a lot of clients also don’t want a big contrast to their regrowth and we like to achieve a result that is closest to their natural. The metallic browns are best coverage for even 100% white.

What else do you do in the salon to promote your overall care for wellbeing and health?

We promote a lot of love and care to our staff, clients, healthy eating and education.

Knowledge is power, covid standards are in place and an open and caring mind is paramount. As the owner, I like to share knowledge of posture techniques, positioning, and of course anything we can offer to assist in positive mental health is key to the salon environment.

Eco Village Hair is located at the Bribie Island shopping centre Bongaree Village, QLD

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ANGEL OF THE DROUGHT HOLLY PARCEL - DIRRANBANDI HAIR

By Kym Krey

Holly Parcel is a special individual. A Mother to 3 beautiful little people and a farmer’s wife, she’s also the proud owner of Dirranbandi Hair & Beauty, having made the ultimate tree change 8 years ago, leaving the city behind for the peace and serenity of the bush.

In her little piece of heaven in a rural town that has been ravaged by the agony of drought, she is making women feel their best, whether through a hair service or through her ever-expanding range of accessories, personal care products, home fragrances, and fashion-rare treats for many in the community.

Watching the effects of drought take their toll on her neighbours, clients and friends, Holly was inspired to do something. She decided that what these resilient women needed was a little love- or more specifically…. Love in a Bag. Armed with her iPhone, she made contact with company after company, explaining their plight and asked if they could help. As the weeks went by, box after box started to arrive, full of goodies and products these ladies desperately needed, but wouldn’t prioritise for themselves under the circumstances.

Holly’s deliveries of her Love in a Bag packages to ladies around town were a beautiful and muchneeded boost to morale for those doing it tough.

Read on as Hair Biz Editor, Kym Krey learns more 34

Hair Biz Year 14 Issue 4

about Holly’s incredible act of kindness and her love for the wide open spaces of the bush.

Holly, tell us a little about your career so far and your journey to business ownership

I started my apprenticeship straight out of year 12 in 2001 and worked for a large chain of salons called ‘Procuts’. I did my first few years in Brisbane and loved that company. They had a really great training program and I enjoyed working with a large team of co-workers. I worked in a few suburban salons after that, closer to home.

After our move to the bush I didn’t really have any intentions of working again, as by that stage I’d had our second child and was busy enough juggling two kids under 2, but the local hairdresser in Dirranbandi contacted me because she was relocating to Toowoomba for her husband’s work and didn’t want the town to lose a hairdresser.

It all happened really quickly: one week I was sitting at home watching ABC Kids and the next I was back to work!

Your business is in Dirranbandi, a town of 640 people on the Queensland/New

South Wales border. What inspired your move to the bush?

My husband was the driving force in our move to the bush. He’s a builder by trade and had done some time out here working for a family for 2 years after completing his building apprenticeship in his youth. He was working long hours and wanted a change, plus he’d loved his time in the bush and had stayed close friends with the brothers he worked for. He’s always had farming in his blood growing up on his grandparents dairy farm in Harrisville and the boys had a position available on the farm and …talked him into it!

I’m pretty sure that my husband has clicked on to the fact that I’ll follow him anywhere so when he floated the idea of a tree change to me, I was excited to have an adventure. We packed up our whole life and moved to the bush, about 600kms west of Brisbane, so for a girl that had never been further west than Toowoomba, it was a big deal.

What do you love about living in the country?

As a born and bred city girl, it has certainly been a learning curve! With that said though, I could never go back to city life. Don’t get me wrong- I

like to visit my family and enjoy some of the perks of city life, but I’m always happy to be home. The peace and quiet is beyond amazing, when you’re out in the garden at dusk during the vibrant bush sunsets and the silence rings in your ears, it’s so calming. I also love the sense of community; there’s a real ‘We’re all in this together’ vibe in Dirran that I adore.

How do you think business is different in a regional or rural area? What are your unique challenges?

I think the number one issue facing working Mums in the bush is child care. There just aren’t the same services in the bush that are available in the city. There are so many women in the bush who are having to make the choice between work and staying home to look after the kids because there just isn’t child care available. Working for myself, I’m lucky enough to be able to juggle as best I can and I’m lucky to have a clientele who are so laid back and flexible as to when I work, but personally I hate working that way. I like to have really consistent trading hours every week and feel like I’m failing when I don’t.

You also stock a beautiful collection of accessories, personal care products, home fragrances and fashion, I’m guessing would be limited for those ladies in the area?

Yes, shopping experiences are hard to come by in the bush. As great as buying something on the lounge, online, in our pyjamas is, sometimes it’s nice to actually see, feel and touch something before you buy it.

Your area has been hit hard by Queensland’s crippling drought. How have you seen your local community struggle?

I’m certainly not going to sugar coat it- it was horrible. We’ve had some rain early this year so things are looking a lot more positive thankfully, but 2019 isn’t a year anyone out here will forget quickly. There was very little rain for several years in a row, so farmers didn’t have crops and slowly sold off all their cattle and livestock. When you live in a farming & agriculture district and it’s not going well it seeps in to all aspects of life. Families leave town, school numbers decline, you see your customers less and less. Women who were usually in every 6 weeks for the works only occasionally

pop in for a trim, and it wears you down.

The dust storms were constant and that really drained everyone mentally. People were so over it, and it was the only topic of conversation by the end of last year. ‘When is it going to rain again?’

I never told anyone, but I would leave work most days last year thinking, “God, I’m so sick of talking about drought”, but sometimes it’s nice to be someone your customers can have a bit of a vent to and unload on.

“I SO LOOK FORWARD TO MY DAYS IN THE SALON EVERY WEEK THAT IT NEVER ACTUALLY FEELS LIKE WORK.” You were inspired to take action to support your local community, by creating ‘Bags of Love’. Tell us about this project and how you made it happen.

I drive 75 kms into town from the farm to go to work, and I would spend that whole commute driving past my customers farms. It looked like Mars, it was so dry, and then I would listen to everyone’s stories, all day every day. I knew for a fact that women weren’t looking after themselves and their physical and mental health was suffering.

I think its naturally in a mothers nature to put themselves last. I just really wanted to make them feel better, even if it was just for a moment.

I wrote a heartfelt letter about the struggles of women in the bush and what they were going through during the drought. I sent it to every company I could think of, telling them about my ‘Love in a bag’ idea and basically turned myself into a professional beggar.

NAK was my first big win for Love in a Bag and it gave me the confidence that I could do this. They got in touch the next day and sent me boxes and boxes of product to include in my care package.

My little salon in the bush would have to be one of their smallest accounts so the fact that they valued what I was doing and thought it was important enough to donate that amount of product made cont’d on page 36

cont’d from page 35

me so grateful to their team for making it happen.

Elevit sent me cartons of women’s multivitamins & Berocca, QV sent me a box of moisturiser & face wash. Target donated $500 for me to spend online on products and so many other smaller companies sent me products that all helped get Love in a Bag across the finish line.

“WHEN IT COMES TO DROUGHT, ABSOLUTELY NOTHING WILL FIX IT EXCEPT RAIN, AND NO ONE CAN MAKE THAT HAPPEN.” How did you promote the event?

I think everyone started to wonder what I was up to when there were so many boxes in the salon. One side of the shop started to look like a warehouse!

I just posted things on the salon’s Instagram page and did it at my own pace, working it around my family and work. When I thought I finally had enough products, I spent a day packing the bags and I just drove around and delivered them to everyone’s letter boxes, to businesses around town and gave some women their bags when they were in for haircuts.

What was the reaction from those who received these gifts? What did they mean to them?

My absolute favourite reaction was from one of my clients and another local Mum. I’d dropped it in her letterbox and she sent me a text saying “I just checked the mail and was heading out to have a bit of a cry in the paddock and 5 minutes to myself, but what you’ve done means a lot to me. You’re such a good friend.”

That message made me happy because that was the whole point of Love in a Bag- a gentle reminder to my female clients that you can’t pour from an empty cup. Don’t forget to look after yourself during this time, so you can keep looking after everyone else. Another woman told me “I thought I was doing ok until I got your package and realised what I don’t do for myself anymore. It was the most perfect, well thought-out bag of things that all women need.” Another local farmer’s wife delivered me a Love in a Bag of her own, full of chocolate the day after she got hers. I got a lot of hugs in the weeks after they went out (back when we were all allowed to hug, that is!)

Another special moment was a local man insisting on giving me $50 after his haircut. I fought him for a while, but he held the money in my hand and said “Take it, buy wrapping paper. Buy sticky tape!”

And you were featured in the local paper as well?

Yes, the local paper did a story about it, news. com featured it on their Instagram page. The Woman’s Weekly also did an article about the drought in their Christmas edition and included my story as a part of the article, which was exciting.

What was the most rewarding aspect of this project for you personally?

The most rewarding part for me was being able to put my energy into something positive. The drought made me feel so powerless, almost like I could fix the situation if I could just figure out a way. When it comes to drought, absolutely nothing will fix it except rain, and no one can make that happen.

I learnt a lot from my older clients at the time about patience. They were all sad about seeing the community in the state it was in, but their approach was that it was going to rain again, it always does. We all just had to be patient enough to wait it out. Love in a Bag made me feel like I was doing something positive.

I also learnt that you can achieve quite a lot from your bed with your iPhone and a list of companies to email and harass :-)

How are local farmers and residents managing now? Has there been any improvement or relief?

2020 has certainly been an improvement, that’s for sure. We’ve had a few really good falls of rain and most farmers have planted a crop for the first time in many years. Hopefully, the rain gods stay on everyone’s good side until harvest in September and all our local farming families can have a huge change in luck. I’ve 36

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definitely noticed a change in everyone’s attitude and things are so much more positive around the district. It’s amazing what a bit of green grass and crops can do for your mental health.

What does the future hold for you and your business?

An adventure into online sales. Closing for almost two months was hard during the COVID restrictions, and I was building the salon’s website when COVID restrictions all escalated so quickly. I just took a big dive into the deep end and pivoted into online sales. Home schooling 2 kids, keeping a two-year-old entertained and packing online orders was a pretty intense juggle, but I feel like it was a baptism of fire. If that 6 weeks didn’t break me nothing will :-) I’ve really enjoyed learning about the world of online sales and social media marketing, and it’s been a great new challenge after 16 years of hairdressing.

I love my shop and am so passionate about it. I so look forward to my days in the salon every week that it never actually feels like work. I’m just lucky to have so many Mums around me to learn from who all have that tough, never-say-die attitude of people in the Australian bush.

Onwards and Upwards. www.dirranbandihairandbeauty.com

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A COLLABORATION OF HANDS

LIFTING SOULS While the June long weekend would traditionally be spent catching up with industry buddies, networking with hair idols and sharpening skills at Hair Expo, 9 Brisbane hairdressers decided to spend Expo Sunday 2020 a little differently.

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Instead of glitz and glam, this team spent their day giving back to their community by providing free haircut services to residents living in temporary crisis accommodation at the Atira building in Toowong and Roma House in Brisbane. These much-needed homes create a safe space for the homeless and those at risk of becoming homeless.

The absolute joy on the face of one resident, Paul, as he looked in the mirror was heart-warming as he asked for a photo to put on his Facebook page and show his kids. He was so impressed by William Webb, Amanda O’Connor and Elle Schoemaker being Qld Hairdresser of The Year winners and that William had cut his hair that he stated, “I’m so grateful I could cry. Really grateful!”

Mission Australia, who provide ongoing homeless support services, contacted Cobelle Creative owner, Kristie Kesic to come to the aid of residents who identified the need for a haircut. On board from the get-go, Kristie reached out to other local salons, Urban Chic, Ella & Jade and AJO Salon, and the Collaboration of Hands Lifting Souls event became a reality.

What made the day so special was that these residents had no idea just how talented these hairdressers were, with some being asked more than once if they were qualified and knew what they were doing, which had the room burst out in giggles!

Said Kristie, “With mental health already a big issue in our society, coupled with the added impact of the current COVID-19 crisis, many individuals are being hit hard; especially those less fortunate.

We’ve come together to give people who are homeless a hair experience that some may never have had before. Our goal is to share a smile and boost confidence”.

“The role hairdressers play in helping people to build confidence and self-worth is something we should all be really proud of. Our industry has the ability and skills to make people not only look good but to feel beautiful, and that has a positive impact on mental health” A thorough plan ensured that COVID safe practices and social distancing were followed on the day, including essential sanitisation protocols. Initially planning on doing 40 haircuts on the day, as word spread, the team were delighted to perform a total of 60 haircuts, including a full transformation makeover!

Connections were made and stories shared, and it became clearly evident that to these residents, this was so much more than just a haircut, it was about social interaction and feeling included and valued. Amidst the many shared laughs and funny moments, we’re not sure who actually gained more from the day - the stylists or the residents!

Cobelle’s Kristie and Elle performed their cut and colour wizardry with a complete makeover for lucky resident Lia who was truly transformed right before their eyes. As her confidence grew and grew, she was even happy to be the face of the event as media outlets took photos!

All residents left with goodie bags filled with samples, brushes and homemade cupcakes with one resident jumping for joy. “I haven’t owned a brush in probably 3 years” she said.

“I truly believe that we have a unique ability to change people’s perception of themselves and lift their mood through our skill and that needs to be shared and celebrated. I’m so excited to be a part of this day and to get back to the core of doing what we love and making people feel great about themselves.”

Elle Schoemaker, Cobelle Creative “I feel so lucky to have a skill that gives me the ability to help others see themselves differently. Never underestimate the value of human contact and a great haircut. I’m not sure who walked away feeling better, me or the awesome people I met.”

Alannah Read, Director of Ella and Jade “I know that this day was just as important to these 9 Hairdressers as it was to the residents. We were all reminded of why we chose this industry in the first place- to make people feel beautiful. Our industry has a gift to be able to help people and that is truly something every hairdresser should be proud of.”

Amy Gaudie, Director of Urban Chic

Hair Biz Year 14 Issue 4

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VIRTUAL HAIR EXPERIENCE: JOURNEY TO THE TOP

Virtual Hair Experience: Journey to the Top valiantly came to the rescue of an industry feeling the loss of our beloved Hair Expo over the June long weekend. The event, launched on Monday, 8 June, was the biggest industry reveal this year with leading hairdressers generously sharing their stories to inspire and motivate.

Hundreds of viewers got into the traditional Queen’s Birthday weekend spirit watching the Box Hill Institute and Sharon Blain Education production live, with many more streaming the program after the event.

“The primary purpose of the online event was to attract more people into the industry and keep our youth engaged, showing then the potential of how far they could go,” co-producer, Jane Trewin, Executive Director of Educational Delivery at Box Hill Institute said.

As described by Sydney interviewer, Gary Latham, Virtual Hair Experience: Journey to the Top was the ‘Hair Expo event you have, when you’re not having Hair Expo’.

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International industry icons Errol Douglas MBE, Tabatha Coffey and Mark Hayes made guest appearances, generously congratulating Hairdressers of the Year, Dee Parker Attwood and Danny Pato for their success, especially in lieu of them not having a gala stage show this year.

The interviews kicked off with the charismatic Kobi Bokshish telling his amazing story of how he started hairdressing in the Israeli army through to winning TCT International Hairdresser of the Year in 2019.

Jayne Wild talked about the hard work that was needed to progress and stand out, doing whatever was asked of her to impress and improve.

The show flipped to Melbourne where Joey Scandizzo was in conversation with 2019 Hair Expo Australian Hairdresser of the Year, Dee Parker Attwood and early career award winner, Hermiz Daniel who inspired with their histories and tenacity.

Show host Richard Reid connected the locations with his much-loved pizzazz in a Hair

Expo style spirit of celebration. Bennie and Jules Tognini shared their passion for hairdressing and education, and their beautiful father-son camaraderie, and leading session hairstylist Renya Xydis of Valonz shared her thoughts on taking initiative and just ‘going for it’ in her quest to live the dream of being a magazine and runway editorial hairstylist.

Both Renya and Steve Corthine of Stevie English Hair agreed that the number one quality for success was hard work and determination. They also talked about how their point of difference was important to the success of their salons.

New Zealand Hairdresser of the Year, Danny Pato won hearts with his moving account of how he gravitated towards hairdressing, the diversity of opportunities out there and how it’s taken him around the world.

And the grand finale was a classic interview with international industry legend, Sharon Blain, discussing her journey to the top over more than 50 years.

What a sensational initiative and thanks to Box Hill Institute and Sharon Blain.

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BALI PAUSE RETREAT

By Linda Woodhead

Over 100 Queens and a few Kings joined together at the Courtyard Marriot Seminyak in Bali for the first Bali Pause retreat hosted by none other than Julie Piantadosi – Total Salon Solutions in March 2020 BC (Before Corona) Prior to any closures, lockdowns, isolation or restrictions, and despite all that was going on in the world at this time, delegates arrived driven and passionate with an outlook of positivity looking forward to 4 days of inspiration, learning, networking, mingling and fun!

No one could have pre-empted what was to happen on the Sunday of conference when the news hit regarding Australia’s impending lockdown and shutting of borders, but suffice to say the experience was life changing and forged life long bonds between this group of incredible women.

Expertly navigated by the Queen Bee herself, Julie Piantadosi steered the group through a myriad of ups, downs and sideways shifts, which can only be described as the biggest emotional rollercoaster one could ever imagine.

With delegates away from families, travelling alone or with their teams, each set of challenges were unique to each and every individual and it is without doubt that there would not be many people that could manage the 44

Hair Biz Year 14 Issue 4

situation with grace, professionalism and an above and beyond care factor of a zillion!

As well as the early onset of a pandemic, throw in a few injuries, an emergency requiring a hospital stay and a new found family of 110 to look after and nurture, I can honestly say my admiration and love for Julie certainly went to new heights!

But I digress, besides the news of Corona Virus, the content enjoyed by delegates, delivered by a stellar group of speakers and panellists all led by Julie was a taste of more to come for Total Salon Solutions. With some absolute gems of knowledge being shared this event was one not to forget on so many levels.

WELCOME DINNER

The Little Black dress, welcome cocktails and buffet dinner was kicked off with a heartfelt opening speech from Julie allowing everyone to get to know each other, helped along by keynote speaker Pat Mesiti grabbing the guitar to get the party started!

Linda Woodhead & Julie Piantadosi

DAY 1

“GIVING AWAY A PIECE OF YOUR MIND SHOULD BE DONE WITH CARE AND TO ONLY GIVE IT TO SOMEONE WHO WILL APPRECIATE IT.”

Welcome address from Julie Piantadosi kicked off the day thanking everyone for making the trip and promising a jam packed few days ahead and starting with the first speaker – Charles Marcus.

Having travelled from Toronto, British Born Canadian, Charles Marcus recounted stories from his incredible career, overcoming a speech impediment, his days at Vidal Sassoon, and business advice regarding customer service and taking time to LISTEN. His four Principles of success being:Vision: Having a plan and making sure everyone around you are on the same page with the same goals.

Courage: Getting out of your comfort zone and being your best self.

Responsibility: being accountable for you, your business and the people that contribute to your success Commitment: To eliminate confusion and options.

Charles spoke about determination and the changing face of business through media and marketing and was an abslute gem!

Second Speaker was Rose Zerella from AFM Services, giving a ‘wealth’ of knowledge on all money matters!

Charles Marcus and Pat Mesiti with Julie

Coupled with her role as the most supportive mentor, friend, organiser, level headed beauty imaginable, Rose played an instrumental part in guiding the group alongside Julie throughout the Corona Crisis and beyond. Since our return she has been there, every step of the way with advice to all of the Bali Retreat delegates on a regular basis assisting further in this confusing time for all.

Budget, Planning and Forecasting was top of the agenda for Rose and how important it is for all small businesses. Setting goals and staying focussed is paramount to any business. Rose spoke about the changes

within the ATO, the setting up of MyGov, Single Touch Payroll, Benchmarking through tax returns, booking and reporting. Advice from Rose was to keep up to date with everything, as the financial industry is changing more than ever and the importance of having expert advice to help through bookkeeping and accounting was stressed. Minimising Tax on profit and making sure you have the correct business set up is also important to safeguard assets.

A delicious Lunch was followed by Crystal Trace, Powerlifter, Fitness Professional, Personal Trainer and Wellness expert who has recently set up her business Warrior Women. She spoke about being your best self and marketing yourself through how you feel and what you look like. Dispelling a lot of diet myths and showing the impact that looking after our bodies both inside and out can have on our lives and our business.

Next Up A Stellar panel of: Carly Knowles – Bella Pelle Body Clinic Daniela Boerma – Bliss Day Spa Kerrie DiMattia – Dimattia & Co Liz Stokes – Gossip Hair Monica Griffin – Miss M by Minx An emotionally charged session of personal achievements and challenges where these 5 incredible women shared their stories and their secrets. An absolute favourite with all.

Final session of the day came courtesy of Mt Pat Mesiti, committed to make 10,000 Millionaires in his lifetime. An explosive and well-respected speaker who brought a high energy to the group.

Talking about how your mindset can build a prison or a palace, the incredibly animated Pat engaged the audience with humour and pearls of wisdom that everyone related to.

Talking about how associations breed assimilations and how important it is to surround yourself with the right people. cont’d on page 46

cont’d from page 45

The Panel

He stressed that giving away a piece of your mind should be done with care and to only give it to someone who will appreciate it.

Selina also spoke about the Australian Hair Aid Community Cuts where over 12,470 Haircuts have been gifted across 72 communities.

He elaborated on how fools don’t accept correction, but smart people do and talked further about how to train your environment to the level of your tolerance.

Over the 2 days Julie also facilitated many incredible sessions of her own and while plans were in place for her to present again on Day 2, we were given news from home which can only be described as……Corona Panic!

It was then off to get ready for the Leopard print dinner event in the Pool Gardens, with prizes for best dressed!

DAY 2

More business sessions delivered a host of new content including How to Deal with the Media, how to create a winning awards entry, social media, marketing and more from yours truly (Linda Woodhead).

Topics covered included how to promote your business, the power of print, online and social marketing, social media tips including some Instagram and facebook hacks and some insider info on how to get the most out of the media for $0!

Creating a simple Press kit was on the agenda as well as valuable information on how to enter awards and specific tips form past winners, PR and judges.

This session was followed by a presentation from Selina Tomasich - Hair Aid, who spoke about the history of Hair Aid and the families and communities they help. Now spread to a number of countries teaching 5 basic haircuts to allow locals to earn a living and feed their families, Hair Aid has already trained 5500 people. Starting with sewing skills, hair aid then moved towards hairdressing training, has just launched Barbering and Manicure/Pedicure is coming soon.

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Breaking early for lunch allowed everyone to settle, make calls, put plans in place and then regroup with both Julie and Pat once again taking the group under their wings, which also involved an ‘Oprah-style’ offer including holidays for everyone through a new initiative for salons and clients!

After a day that would be almost impossible to describe, everyone was more than ready for the eventing White Party Event in the ballroom which fast became the setting for singing, dancing and camaraderie at new heights!

DAY 3

Chill and relax, cocktails, make calls, organise flights, share stories and support each other was the name of the name on our final day, with most delegates meeting up for drinks, pool time, lunch and dinner before the many farewells the following day…. Did I mention cocktails?!!

It was a fine farewell throughout the following day with many of us not knowing what to expect when we arrived home other than we would need to self-isolate for 2 weeks, tough for some, when closures at that time had not yet been announced.

Suffice to say resilience, friendship, leadership and a good sense of humour got us all through and I for one would not have changed a thing and as the saying goes… “Real Queens, fix each other’s crowns.” Huge thanks to Julie Piantadosi and Rose Zerella.

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MARIA UNALI

HEALTHY HEALTHY HABITS HABITS

Maria Unali is a hairdresser whose proficiency behind the chair is closely matched by her savvy business leadership. A former AHFA NSW Hairdresser of the Year, Hair Expo Salon Design Award Winner and current AHIA Finalist, she’s also a busy mum of two with a thriving business and a celebrity clientele.

She’s a lady who earned her stripes and honed her skills through admirable dedication and determination, spending 5 years as a volunteer session assistant learning from highly skilled and respected international stylists including Sarah Laidlaw, Richard Kavanagh and Alan White.

“I DO PILATES AND BARRE 3-4 TIMES A WEEK MIXED WITH HIGH-INTENSITY AEROBICS. IT MAKES ME FEEL STRONG AND GIVES ME ENERGY FOR MUM LIFE!” 50

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A master herself, her name would appear frequently on call sheets for iconic fashion brands such as Bec and Bridge, Tony Maticevski and Romance was Born as well as projects with Marie Claire, Supre and Mimco.

With such an impressive body of work, a bustling salon and a young family, how does she manage it all and stay happy and healthy? Hair Biz Editor, Kym Krey spoke with Maria recently to find out.

HAPPINESS What does happiness mean to you and how do you find it in everyday life?

I always thought happiness was this ultimate beaming end goal and would happen near the end of my life. Like “when I do this- I’ll

be happy”, but after feeling like I have a few more lives ahead of me I’ve realized that happiness comes from gratitude. Knowing what I have, instead of what I don’t have, or when/if I will attain it. What can I complain about? I have a beautiful family, husband, 2 children, an incredible team, a thriving business. Sure, shit hits the fan more often than not, but the constant reminder that it could be worse hits me harder. Someone wise once told me that if everyone put their problems in a big pile to share, we would take ours back every single time.

Happiness is found in the simplest of things.

For me, my kids eating the dinner I’ve cooked them from scratch. Stretching after a 45 minute Barre class taught by my beautiful friend Laurie. Walking into Kiin and being greeted with a huge smile from my salon coordinators Sara and Brierley. Watching my son whizz through his weekly sight words (without a melt-down!).

BALANCE What do you do to maintain balance within a busy lifestyle?

What even is balance? Ha! Honestly, though,

I love what I do so much it doesn’t feel like work (I mean, some days, yeh it does- but I wouldn’t have it any other way. You gotta take the good with the bad). I’ve learnt over the last year or so to set myself solid boundaries. I know now how important it is to say no and to take care of myself first. I know that’s an absolute privilege. To have my kids looked after by family and/or day care. To have someone clean my house so I can spend time with family and friends on the weekend. To have a marketing manager look after the voice and image of my brand and to have an incredible team at Kiin to make sure our clients are looked after. This all costs extra money which I’m very aware of but without it I wouldn’t have balance and I’d always feel like I’m on the treadmill of life going nowhere.

FOOD AND EATING What would an ideal day’s meal plan look like for you?

You name the diet- I’ve done it. Vegan, keto, vegetarian, paleo, sugar-free, dairy-free, raw, fasting... After seeing a nutritionist, I’ve decided it’s not rocket science. I focus on a balance of carbs, fats and proteins. I’m not scared of sugar- it regulates my hormones so the first thing I have in the morning is a big glass of OJ with a touch of niacinamide (great for my psoriasis and skin). I have eggs with my fave cheese (Parmigiano Reggiano) and a side of whatever fruit I have on hand.

Then ALWAYS coffee- with collagen and two sugars. At the moment, I’m avoiding gluten- just because my gut can be sensitive to it. But try saying that to an Italian!

EXERCISE Do you follow an exercise program?

I’ve always kept active but since having kids I’ve found it hard to know what I love- I want to enjoy working out and not use it as punishment for eating something I shouldn’t have or not fitting into clothes

I want to. It’s important, now more than ever, to send this message to my daughter too. I want her to be active because it makes her feel good not because society thinks she should look a certain way. In saying that, I have found something I love. I do Pilates and Barre 3-4 times a week mixed with highintensity aerobics. It makes me feel strong and gives me energy for mum life!

CONSISTENCY Are you consistent with your healthy living habits or do they start and stop depending on what is happening in your life?

My life and habits have definitely changed with the seasons. Between running a business and having kids and moving down the coast recently- it has been so up and down but there’s been a silver lining while we’ve been in isolation. I’ve been able to slow down, find the time to exercise with my friends via Zoom which I thought would never happen, prepare food and cook from scratch- although I want to support local, so a pizza delivery is not uncommon!

HABITS What habits have you developed that set you up for success?

Going to bed earlier, eating breakfast, putting on my favourite activewear because then it’s a flow-on effect- you just wanna work out!

What’s one habit that you’d like to break or change to be healthier or happier?

I need to drink more water.

What’s the best thing you’ve ever done for your own health or happiness?

Put me first.

Hair Biz Year 14 Issue 4

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Kristina Russell Cobelle Creative

Let ’s Talk

SPECIALIST TITLES

By Kristie Kesic

Are you marketing yourself or your salon as a Blonde Specialist, or a Colour Expert? Are you marketing yourself this way because you have earned the right and have qualifications to do so, or are you doing it because you think it’s the best way to bring in new clients? When you think about it, how do you earn the right to be called a specialist or an expert?

This may be a bit of a controversial topic, but as someone who is a Colour Specialist Colourist, a Blonde Specialist and someone who markets their salon as a Colour Specialist salon, I’d like to start the discussion. The reason why, is that I’ve heard the following statement so much recently: “I don’t know how they messed up my hair- they said they were a Blonde Specialist.”

Firstly, let’s look at the word ‘Specialist’ - a person highly skilled in a specific and restricted field.

Now let’s look at the words ‘highly skilled’ requiring special abilities or training.

If we look outside our industry, when we go to a specialist, we’d expect that we are seeing someone who has an advanced level of skill in that area. A Skin Specialist or Dermatologist for example, has more knowledge in their field than a General Practitioner. Why? Because they have studied and trained to become a specialist within the specific field of skin.

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Looking at the hairdressing industry, we have Specialist Hairstylists, Specialist Colourists and Specialist Session Stylists. These titles are an appropriate reward given to hairdressers after years of dedication to a specific area of their craft and after submitting their skills and their work for judgement by their peers.

You have to earn the title of Hairdresser of the Year or Colourist of the Year. In our salon, we have hairdressers who are colour and cutting specialists because they train in those specific areas and have earnt such titles.

There is a new trend in the hair colour world, far from a new hue or foiling technique, and it’s the claim of being a Colour Specialist. Maybe a Blonde Specialist or a Balayage Specialist. So how are these titles earnt? What qualifications do you need to make the claim? Every title you put next to your name or your business’s name needs to be justified to avoid misleading the customer.

• Can you execute beautiful colours and techniques, but also fully explain why and how you are doing them?

• Have you completed a Master Colour Certification with your chosen colour brand?

• Do you work exclusively with that colour brand, and a Colour Expert?

• Have you developed your own colouring techniques with great success?

• Have you spent time building your skills that are recognised by the hair industry and your clients?

• And lastly, have you been judged by the best in the business and won an award?

I’m Kristie Kesic. I am a Colour Specialist and a Blonde and Balayage Specialist. I am one of Australia’s Best Colourists. When I market myself this way and my clients see this, I know I stand up to those titles and here’s why: I have trained as a Colour Specialist and have exclusively offered colour services for the past 12 years. I completed a Master Colour Expert

Viva La Blonde Kristina Russell

Cobelle Creative

Program, so my colour theory knowledge is of the highest level. I have developed my own Blonde and Balayage techniques which I now teach, and I have clients come from around the world to see me. I am a Wella Trend Vision Award Winner and I have been a Finalist for Australian Colour Technician of the Year 5 times. These are the reasons my salon is marketed as a Colour Specialist salon.

I haven’t written all this to boost my ego, and if you know me, you’ll know I don’t really have one. I wanted to share this to simply highlight how I have earnt the titles and why I can confidently use them to promote my business.

Here are some other examples of specialists in our industry: Kristina Russell is a Copper Specialist. Kristina has earnt endless respect within the industry for her work, has developed her own copper colour education and just nails copper colour like no other. I sing her rhythm 5,6,7,8 literally every time I prepare to work on a copper client.

You can ask her anything about a copper colour or technique and she will educate you, not only on how she will do it, but she will expertly explain why. This is why she is a Copper Expert.

Viva La Blonde are Total Blonde Specialists.

They are the original Blonde Hair Salon since 2010. They just do blondes, they’ve trained it, they’ve studied it and they now educate it. They have earnt the title.

I understand wanting to elevate your business to the next level, but we need to be careful not to mislead clients in the process. Let’s

be honest, anyone can pay to market themselves as a Specialist so customers who type ‘Blonde Specialist’ into a search engine are hit with your brand name, for example. It’s an easy claim to make and share which is why I think it’s become so prevalent within the industry. Let’s not confuse the consumer though or mislead them into thinking they are getting a ‘Specialist’ when in fact they might just be getting a colourist who loves blondes. There is a difference.

I’m writing this article to encourage hairdressers and salons to be accountable for the titles they are putting next to their name or their brand name. So many colourists in this industry have worked so hard, especially over the last few years, to elevate the craft of colouring to be on par with the exceptional stylists within our industry and to justify our worth to consumers. The colour work we are doing these days is honestly amazing and consumers just can’t do it at home. They need colourists just as much as they need hairstylists.

I urge all hairdressers to be sure that you can follow through with your claims and live up to your title. Your client will realise after a single visit if you aren’t who you say you are and

they likely won’t return or recommend you.

Take pride in the journey it takes to become a genuine specialist and seek out the best in the business to help you get there.

Earn it before you own it, and then once you have earnt it, market the hell out it.

Kristie Kesic is the Owner/Creative Director of Cobelle Creative www.cobellecreative.com.au Instagram: @cobellecreative Hair Biz Year 14 Issue 4

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FOR ALL HAIR NERDS AND FASHION FANS! Some of you may have heard a few whispers about a new course, soon to be launched where you will discover the rarely revealed SECRETS to superstar SUCCESS backstage, on stage & on set with the amazing RICHARD KAVANAGH. Five times Australian Session Stylist of the Year, internationally published author and creative director for Redken, Rodney Wayne, and ghd, Sydney based Richard Kavanagh is the southern hemisphere’s pre-eminent hair professional.

A hair director at Fashion Week in New York, Sydney and New Zealand, Richard has worked on hundreds of shows over the years for brands such as Armani, Prada, Versace, Marc Jacobs, McQueen to name just a few, he is the go to commentator for emerging trends and has a knack for making hair easy to understand for everyone.

With more than 30 years in the business, his client list reads like a who’s who of A list celebrities, and he is known for creating effortlessly undone looks for covers, editorial, red carpet and campaigns.

“I have been so privileged to have spent the past twenty years travelling the planet, working on shoots, shows, and events with some of the biggest names in fashion, entertainment and beauty,” says Richard, “and I’ll tell you for real,I have buggered it up a few times along the way”.

“I’m so pumped to share everything I’ve learned in the past two decades as a session stylist and looking forward to diving deep into every aspect of what it takes to succeed on set, on stage, and backstage.”

A QUICK CHAT WITH RICHARD! Can you tell us a little more about what you will be sharing in this course when it comes to photo shoots and fashion shows?

I’lll be teaching the three key elements to great hair in a photographic image, understanding different types of imagery and how to make the hair work in different contexts. products, tools, techniques, and secret tricks.

For fashion shows, I’ll be breaking down the three parts of the hair director’s role, how to interpret a brief and create a unique look, the 54

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process of the hair test, leading a team to success backstage, and media skills for the hair director.

How important are media skills when it comes to working within this arena?

Media skills are absolutely key. As a session stylist, your career grows exponentially the more value you can add for sponsors and clients, so understanding this aspect of the business is critical for success.

How do you choose what product and equipment companies to align yourself with?

I’ll be diving into brand alignment and sponsorships in the course, and how to choose, when and how to stay for the long haul, and when and why to abandon relationships.

What are 3 key points that you have learnt during your time as a Session Stylist so far?

1 - understand the client/brand/brief.

2 - it’s not all about the hair.

3 - you’re part of a team. so be the best team member you can be, and you’ll be so valuable on set they will miss you when you’re not there.

How has social media changed things for you?

Social media hasn’t really changed things that much for me. I started doing social media forever ago. i was travelling a lot in the early 2000s and hairdressers and brands wanted to keep in touch, so I set up facebook (when no one was on it) as a way to stay connected. then when youtube came around, i started experimenting with sharing there, and shot my first youtube tutorial in 2002. instagram has been probably the one tool that has actually got me work. I was booked by Vanity Fair to shoot their annual ‘on jewellery’ issue through instagram, and got flown to London to put millions of pounds worth of jewellery in girls’ hair… other than that, i kinda just use it as a living breathing portfolio and a way to share with the industry.

What the best advice you can give an up and coming session stylist?

Be humble and work your ass off. Do whatever it takes. Don’t talk too much, and try every day to get 1% better at one skill or attribute.

SESSION STYLING SECRETS FULL COURSE COMING SOON

Discover the rarely revealed SECRETS to superstar SUCCESS backstage, on stage & on set with RICHARD KAVANAGH In this program you’ll learn the secrets and shortcuts to creating a career as a session stylist and start yourself on a journey to a new level of creativity, success and fulfilment on set, on stage and on camera.

ALL THE SKILLS AND KLNOWLEDGE YOU NEED TO SUCCEED: • PHOTOSHOOTS • FASHION SHOWS • HAIR SHOWS • TOOLS • PRODUCTS • TECHNIQUES • INDUSTRY INSIGHTS • LEADERSHIP SKILLS • MEDIA SKILLS • SO MUCH MORE! Pre Register NOW to receive a FREE gift howtohair.com.au

TEXTURED BEAUTY

By Chrissy Zemura

I completed my Certificate III In Hairdressing at TAFE and one thing I quickly noticed during my time there, was the lack of ‘textured’ hair education. I use the term ‘textured hair’ as a blanket term for wavy, curly, coily and afro hair.

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Hair Biz Year 14 Issue 4

Chrissy Zemura

I wasn’t required to perform hair services on textured mannequin heads or textured hair clients at all and this meant that I was going to finish my apprenticeship with no knowledge of how to do afro or curly hair services on myself, let alone potential clients.

I’m originally from Zimbabwe and I visit the country often. The minute I would land there, I was stalking all the local hairdressers, assisting them doing services and picking their brains as this is what I had to do to become competent in textured hair.

This is a major issue, in my view, because Australia is so diverse, being home to nearly 2 million First Nation People, Torres Strait Islander, African Australians and Caribbean Australians. These are people who have some sort of texture that requires and deserves professional hair services.

Also, there are over 100,000 White Australians who also have textured hair and all of these people do not have access to hairdressers who have the skills and knowledge required to manage their specific hair needs. From a business perspective, Salon Owners are also missing a huge business opportunity by having to turn these clients away.

I recently conducted a poll on my Instagram page and asked the question, “How far do you have to travel to reach a hairdresser who can look after your Afro/Curly hair?” The result? 75% of people said ‘Over 30kms’. That’s just terrible.

Clients are not the only ones who would benefit from textured hair being added to the curriculum.

The fashion industry will also benefit. Australia is home to some amazing models who have textured hair and they get on set and are in the hands of hairdressers who don’t understand their hair let alone have the skills to style it. Many Australians also travel overseas for Fashion Weeks every year and are met with the reality of not being able to deal with the diversity in hair textures they meet at these shows.

Let’s add textured hair to the curriculum so Australian hairdressers can thrive, not just nationally but also internationally.

The number of Hollywood movies being filmed in Australia keeps growing every year and many of these films feature actresses and actors with textured hair who choose to bring their own hairdressers.

We have so many amazing hairdressers but sadly, they aren’t skilled in Afro and curly hair.

TAFE released a statement stating that they require training on all hair textures. This isn’t true.

It’s written in the curriculum but it’s not actually being taught. I have so many recently graduated hairdressers, as well as current hairdressing apprentices, who confirm what we already know as an industry…. that there’s a massive hole in the hairdressing curriculum.

If we are only training hairdressers to look after a specific hair type, what is that saying? Our hairdressing training colleges are essentially being the gatekeepers of Eurocentric beauty standards.

Our teachers need to be taught extensively about textured hair, so they can then teach it to their students. It’s work, but it has to be done, there’s just no excuses here.

I propose that the following subjects be added to the curriculum: - The science of textured hair - Scalp care for textured hair - Cutting textured hair - Styling textured hair - Various textured hair manipulation techniques - Chemical services on textured hair - Product knowledge for textured hair - Hair tools knowledge for textured hair

Having foundational knowledge in each of the above subjects will allow hairdressers to service any client who sits in their chair, and no longer miss out on a job opportunity because they can’t style textured hair.

Hairdressers are pillars of the community and interact with so many other industries. If we make the change to encourage inclusive hairdressing, many other industries will follow. We saw how powerful we are as industry during the Covid -19 pandemic. We hold our communities together; the fashion and film industries wouldn’t thrive without us.

And on one final point, when we add textured hair to the curriculum which would require the use of suitable tools and products, we are also giving local brands the opportunity to innovate, formulating more incredible products and tools to service textured hair, building their business as well.

Let’s add textured hair to the hairdressing curriculum.

Chrissy Zemura is a Hair Colourist and Stylist based in Sydney specialising in all hair textures.

From straight Asian hair to kinky Afro hair, she masters it all. www.chrissyzemura.com Hair Biz Year 14 Issue 4

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k o o l b o r o a h Sc Ye

HAIR: SOPHIE GIBSON & JONATHAN TURNER

Make-up : Kirsten Baillie Styling : Clare Frith Photography : Michael Young

SCHOOL YEARBOOK‌ Our collection is called School Yearbook and is based on a 1970s yearbook. It was important to us that we made sure each image had its own individuality.

We achieved this by giving each model their own character and really thought about how they would wear their hair, how they might dress and how they might feel as a woman. We then brought the collection together by giving each model a pair of wide and chunky glasses.

The collection is all about having fun, creating a feeling of joy and, most importantly, celebrating individuality.

hair is a SHAPESHIFTER

PAULINE MCCABE: HAIR IS A SHAPESHIFTER Pauline McCabe’s Shapeshifter reflects and plays with the same ideas explored by the Masters of Japanese Design, Yohji Yamamoto, Comme de Garçon by Rei Kawakubo, and Junya Watanabe.

Their fashion collections are designed to change the form and shape of the wearer. It is more like wearable art than merely items of clothing.

Hair is a Shapeshifter. Changing the shape of someone’s hair can make them look and feel so different, like they have been transformed into a new person.

Some models have sky-high hair architecture with volume beyond belief and sculptural shapes that cut into the air around them. Others have a more restrained style, with movement in the lower strands, whilst at the crown the hair follows the curves of the models’ heads.

Light and dark shadow play add intensity and drama to the work.

The clothing uses fabric like rubber to reflect shine and mirror hair, and then adds exaggerated shapes to the silhouette, like the Japanese designers.

Hair: Pauline McCabe Salon: Rock, Paper, Scissors Photographer: Jeremy Choh Makeup: Hendra Widjaja Stylist: Paul O’Connor

CIRRUS HAIR:LYNDAL SALMON

Salon: BIBA Academy Colour: Marilyn Guarino Photography: Elizabeth Kinnaird Styling: Vy Nguyen Make-up: Bernice Mansfield

BIBA ACADEMY COLLECTION: CIRRUS Cirrus is a collection of real haircuts and colours that explores the individual beauty of the models involved. Now, more than ever, it is important to promote individualism and the ability we all have to enhance our natural gifts. In today’s oppressive atmosphere of beauty filters and Facetune, we need to remind ourselves that there are other aesthetics from which to draw.

We want to reset the concept of beauty and so we look to the sky. After all, Mother Nature can provide the most amazing filter that exists. We set our eyes on the awesome beauty of the natural world—of the blue sky, the creamy clouds, the golden sunshine.

These tones, and the colours that harmonise with them, became our palette. Cirrus is a special word to us because it is the name of a cloud formation and also the Latin word for a ringlet of hair.

In this way, the word fuses our collection’s passion for the natural world and for hair itself.

T HE CR A E TURES HAIR & ART DIRECTOR: DANNY PATO USING DAVINES

Salon: D&M Hair Design Photographer: Mara Sommer Producer: Ryland Wood Stylists: Danny Pato & Rachel Morton Makeup Artist: Kiekie Stanners Models: Heidi, Jenna and Sophia from Red11

THE CREATURES

BY DANNY PATO The Creatures is the latest collection from multiple award-winning hairstylist Danny Pato. Photographed

by Mara Sommer, The Creatures was inspired by Persephone, Queen of the Underworld and of creeping, buzzing creatures. Persephone was the daughter of Zeus in Greek mythology; a formidable, venerable, majestic queen who carried into effect the curses of men upon the souls of the dead.

Hair is black with contrasting textures, including feathers, foliage, diamonds and pearls. Dreds entwine with branches; finger-waves bend dimensions; waterwaves turn into feather textures; and blunt cuts wisp into a halo of fly-aways.

Pato created The Creatures as part of the AIPP Grand Trophy 2019-2020, after becoming the first New Zealander to win an AIPP (Association Internationale Presse Professionnelle Coiffure) award.

INSPIRE SS20 BY SCHWARZKOPF PROFESSIONAL UK Following the launch of Essential Looks each season, Schwarzkopf Professional UK hosts Inspire; a shoot where stylists come together to present their own interpretations of the trends. These looks were based on the Punk Spirit, Refined Traditions and Let it Bloom trends.

Creative Director: Tyler Johnston | Hair by: Brooke Evans - BE Ironbridge, Donna Garnham – Hair Ministry, James Nicklin – Tim Scott Wright Hair Surgery, Katie Mulchay – Paint & Powder, Teri Lowe – Tim Scott Wright Hair Surgery | Photographer: Chris Bulezuik | Makeup: Claire Evans | Styling: Clare Frith LET IT BLOOM Katie Mulcahy, Paint & Powder

LET IT BLOOM James Nicklin, Tim Scott Wright – The Hair Surgery

LET IT BLOOM Tyler Johnston

LET IT BLOOM Brooke Evans, BE Ironbridge

LET IT BLOOM Teri Lowe, Tim Scott Wright – The Hair Surgery

LET IT BLOOM Donna Garnham, Hair Ministry

REFINED TRADITIONS Teri Lowe, Tim Scott Wright – The Hair Surgery

REFINED TRADITIONS Brooke Evans, BE Ironbridge

REFINED TRADITIONS Tyler Johnston

REFINED TRADITIONS Katie Mulcahy, Paint & Powder

PUNK SPIRIT Tyler Johnston

PUNK SPIRIT James Nicklin, Tim Scott Wright – The Hair Surgery

PUNK SPIRIT Donna Garnham, Hair Ministry

THE POWER OF FLOWER

Heli’s Gold is a new generation of hair care products that makes scalp health the number one priority. The hero ingredient that makes Heli’s Gold so incredibly effective is the little known Helichrysum Italicum flower. These golden flowers may look pretty, but they are also one of nature’s powerhouses. Packed with rejuvenating and rebalancing properties, they’re nothing short of miraculous.

Heli’s Gold will nurture the scalp and hair back to prime condition, with hair being the healthiest it’s ever been.

IMPORTANCE OF THE SCALP

It’s time to remember that scalps need as much care and pampering as the rest of our skin; think of it as the soil from which great hair grows.

Each hair grows from an individual follicle on your scalp. If that follicle is clean, clear and well-nourished, the hair that grows from it will be the same. But if the follicle is blocked or starved of nutrients, the hair will suffer too.

Glossy, shiny, voluminous hair comes from a well-loved scalp.The unique Helichrysum Italicum essential oil, along with an all-star cast of other beneficial ingredients, nourishes, purifies and re-balances the scalp skin. The result is a scalp in prime condition and healthy, shiny hair to match.

INTRODUCING HELICHRYSUM ITALICUM

The name is derived from the Greek words helios meaning sun and chrysos meaning gold. In ancient times these tiny golden flowers were presented as sacred offerings to the Greek gods. And it seems that the flowers really do have a golden touch.

Recent scientific research confirms the natural curative benefits of Helichrysum Italicum.

In fact, we can now prove what traditional herbalists have known all along. It’s an extremely powerful restorative ingredient.

Helichrysum Italicum has uniquely powerful antioxidant, antibacterial, anti-fungal and anti-inflammatory properties. The essential oil, used in its purest form, also helps to promote healthy skin cells by speeding up the healing and growth processes.

VALUES AND ETHICS

Heli’s Gold, is very particular about how they source ingredients and have partnered with small, family-owned organic flower farms to ensure the sustainable production of the highest quality ingredient, guaranteeing that the hero ingredient, Helichrysum Italicum, is 100% organic. Officially certified by Ecocert, it has been rigorously tested and evaluated.

FRAGRANCE The extraordinary Helichrysum Italicum flower has been used for thousands of years, revered for its ability to rejuvenate scalp, hair and skin. Heli’s Gold formulations use the Italicum species, unique to the Mediterranean region and only grown in a few select areas.

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The unique blend of coconut, jasmine, cedarwood, mint & fruit fragrance notes, used throughout all of our Heli’s Gold products, brings the essence of the Mediterranean into your home. The signature scent is evocative of warm, sun-drenched days and long summer evenings. A long-lasting, beautiful fragrance that rejuvenates & revitalizes.

THE COLLECTIONS

Collections are tailored to treat both scalp and hair to ensure your hair is the healthiest it’s ever been.

The Revival Series will NOURISH • REPAIR

• REPLENISH • REVITALISE Formulated to treat colour-treated, coarse and damaged hair types.

The Volume Series will STRENGTHEN

• SOOTHE • REGENERATE • VOLUMISE Formulated to treat fine and thinning hair types by promoting healthy cell growth and regeneration.

HELIPLEX One Step Bond Complex

prevents damage to hair fiber before it appears, by creating new bonds and strengthening existing ones, adding elasticity and strength to hair, while ensuring its structure is intact.

Travel Kits make it easy to take the true power of Helichrysum with you anywhere you go.

The Heli’s Gold six-piece Intro Kit provides travel sizes of each of the six Heli’s Gold products. It’s the perfect way to try out each one of our miraculous Helichrysum offerings for yourself.

For more information Phone: 03 9331 5729 Email: gold@bellezza.com.au Visit: www.bellezza.com.au

Scalp care is the new approach to hair care...

We believe that healthy hair starts at the scalp. A healthy, well-nourished scalp is the perfect foundation for fuller, shinier hair.

HELIPLEX ONE STEP WILL CHANGE YOUR RETAIL FOR EVER CONTACT US AT GOLD@BELLEZZA.COM.AU FOR MORE INFORMATION & FREE SAMPLES

Our Hero Ingredient Introducing Helichrysum Italicum The hero ingredient that makes Heli’s Gold so incredibly effective? It’s the little known Helichrysum Italicum flower.

This powerful natural ingredient contained in the flower, has been used in the Mediterranean for thousands of years, revered for its ability to rejuvenate scalp, hair and skin.

Scientific research confirms its natural therapeutic properties.

The tiny golden flowers have uniquely powerful antioxidant, antibacterial, anti-fungal and anti-inflammatory properties.

The Revival Series has been formulated to treat colour treated, coarse and damaged hair types.

It harnesses the rejuvenating powers of Helichrysum to repair and replenish parched, stressed-out hair and scalp..

Phone 03 9331 5729 gold@bellezza.com.au

The Volume Series has been formulated to treat fine and thinning hair types by promoting healthy cell growth and regeneration.

For added effectiveness, we’ve paired Helichrysum with a line-up of potent natural ingredients, plus the award-winning regrowth treatment, Redensyl®

HELIPLEX One Step Bond Complex consists of 2 actions that make it easier to reconnect sulphur bridges (sulphide bonds) inside hair that are broken by constant exposure to chemical substances such as coloring, bleaching, perms and/or mechanical stress.

HELIPLEX prevents damage to hair fiber before it appears, by creating new bonds and strengthening existing ones, adding elasticity and strength to hair, while ensuring its structure is intact.

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A NEW ERA IN SALON SAFETY

By Steve Hartley

In a number of recent articles in this magazine, there has been much said about how all salons should be addressing health and safety. Thanks to an industry first innovation called Safe Salon Certification, salon owners and managers can now have peace of mind that their salon is adhering to the best possible safety practices.

In the “new normal” we are now entering after COVID19 lockdowns, we’re all much more aware of hygiene and sanitisation practices, and this will continue. So how do you know your salon is truly safe and adhering to best practise all the time?

Amidst all the confusion around Salon Safety during the early days of COVID19, it was agonising to see so many salons confused about what was safe and what wasn’t. Given my salon background I felt obliged to do something about it. Together with my wife Leanne, who has over 20 years’ experience in Workplace Health and Safety we set out to create a safety standard the industry obviously needed. A qualified Lead Auditor for safety systems, Leanne designed the system from a technical point of view. For my part, I have tried to keep the system salon friendly and low cost. This is to allow access to as many salons as possible to ensure they’re meeting the standards. The Audit is aligned with ISO 45001.

Salon safety is about much more than cleanliness.

The hygiene and sanitisation practises that most salons have adopted are important right now, not only for an actual risk to someone’s health, but also the perception of risk. If your salon doesn’t look or feel safe then you may risk your clients not returning , even if they are happy with your styling services.

process anything that still needs attention will be pointed out and you must provide evidence that it’s been sorted out (even if that is done after the on-site audit).

4. Certificate is issued. Congrats, you passed! You are now a Certified Safe Salon and can proudly display your certificate and window sticker to the world! (and via Insta, I guess). You can also use the Safe Salon logo on all your marketing material.

5. Monthly ongoing self-audit. This is a similar process to step 1, but simpler and quicker. It’s a requirement to retain your certificate.

6. Annual renewal. This whole process is repeated every year to retain your certificate. Again, the first year will iron out any issues that needed to be fixed and the yearly check up should be just that – not too hard at all.

Once a salon passes the audit they become an independently Certified Safe Salon.

So, let’s go back to how this all impacts the salon in real life.

So, what does that mean and how does it impact your salon?

Pros:

First let’s understand the Certification process, so we know where we are heading. The process goes like this: 1. Initial self-audit. This can be done easily with an App on your phone or iPad. Mostly you just tick the answer relevant for your salon from a list and take some photos.

2. Gap analysis and report. This needs to be done by an independent qualified auditor to assess the missing parts of your safety plan. You then need to fill in the gaps and get things up to speed. How long this will take will depend on the report. It can be instant or it may take a few hours of work. The auditor will work with you to ensure you can access the right tools to get the gaps filled, quickly and easily. They will also ensure you’re not wasting time on things that do not matter.

3. On-site audit. I know, it sounds scary, but it’s just part of the process to keep you heading in the right direction for your salon. During this 72

Hair Biz Year 14 Issue 4

• Once certified, Salon Owners and Managers can have complete confidence that their salons are using best practice methods and processes and are keeping their clients and team safe.

• Clients will notice the certificate and window sticker if positioned well, which adds a level of professionalism to the salon and gives them comfort about the safety of the salon.

• Not just COVID19, but all viruses and bacteria will be reduced, creating a healthier work environment and possibly fewer sick days for the team.

• All areas of safety are covered by the audit, not just hygiene and sanitisation. Things like security, ergonomics, lone workers, trip hazards, electrical etc.

• You can use the Safe Salon certification as a point of difference in your marketing which may help you attract new clients and team members.

• Salon Managers, Owners and all Directors of companies that operate Hair Salons are legally liable for the safety of all people in the salon at

any time. Being Certified means you can easily prove the steps you have taken to reduce risk if ever a claim was made against you.

Cons

• It will probably require some Salon Manager and/or Owner time to get things up to speed.

This is common even in well run salons because, we as an industry, have never had a standard to follow until now.

• It may require some re-training and possibly even discipline of some team members if they don’t usually adhere to good safety practices.

But of course, that would be good for everyone in the long run.

• Cost – no one is going to perform a full onsite audit for free, but right now some salons are struggling so the last thing they need is an extra cost. Safe Salon www.safesalon.com.au have tried to assist by offering a low weekly subscription fee, rather than an upfront audit fee that is common in other industries. Prices start at just $10 per week for a sole trader, and only $15 per week for a typical salon. Salon chains and franchisors can benefit from the common procedures they have in place across the whole chain and get a reduced “per salon” rate.

The “new normal” creates an opportunity for the Hair Industry to raise the bar in its professionalism regarding safety. Having the first ever Salon specific Safety Certificate does just that and the same time keeps us all safe in the salon.

Steve Hartley is a salon owner with a passion for the Hair industry and the amazing people within it. He’s dedicated to helping the industry raise the bar where needed. In early 2020, during the COVID19 lockdowns, and confusion around the safety of Hair Salons, Steve saw the need to create Australia’s first Salon Safety Certification system, now known as Safe Salon. He is a seasoned entrepreneur, public company director and business owner with over 25 years’ business experience.

Certified SAFE SALON

Register to become a Certified Safe Salon today!

Register now for the only Safe Salon Certification program in Australia and have complete confidence that your salon is keeping your clients and team safe.

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Created by salon owners for salon owners and managers Low cost – see below Easy to use App on your phone or iPad Onsite Audit once a year with support by a WHS professional Audit is aligned with ISO 45001 Certificate, window sticker and use of Safe Salon logo on your website and social media All viruses, bacteria and other hazards will be reduced Sanitisation, security, ergonomics, lone workers, trip hazards, electrical etc. are all covered Use your certificate as a marketing point to attract new clients and team members Greater evidence of compliance with safety obligations and laws

From just $10 per week for Sole Traders (1 x stylist) and $15 per week for a typical salon.

Salon chains and franchisors can benefit from the common procedures they have in place across the whole chain and get a reduced “per salon” rate.

Go to www.safesalon.com.au/HairBiz to get started today!

HAIR SHOP AIRWRAP STYLER ATTACHMENTS By Dyson

Dyson has unveiled 4 new attachments for its Airwrap styler, including small soft and firm smoothing brushes and lengthened barrel in both 40mm and 30mm widths. Using jets of air to achieve voluminous curls, natural waves and smooth blow-dry finishes, the Dyson Airwrap creates body, fullness and movement, from wet to dry.

Featuring a glass bead thermistor which measures the temperature up to 40 times a second, regulating the product’s temperature, the Airwrap utilises intelligent heat control to ensure hair does not become exposed to extreme heat.

The new longer barrels offer great styling options for those with longer hair, and the new brush attachments are ideal for those wishing to style fringes or smaller sections of hair or get closer to the scalp to achieve more precise detailing and styling capabilities. www.dyson.com.au

CURL CARE RANGE By Evo

Natural Look Static Free Smooth Operator

A highly popular light cream leave-in polish that repairs and seals split ends, prevents hair breakage and colour fade. It does wonders for your hair and its amazing smell will get you hooked!

Made with Aloe Vera, Wheat Protein and Sweet Almond Oil, Static Free Smooth Operator is a light cream leavein polish that seals and strengthens the cuticle while providing heat protection to the ends and mid-lengths of straight or curly hair. It prevents hair breakage, colour fade and split ends. Very little of this lightweight formula is needed to control frizz and add moisture to your hair with making your hair feeling heavy or oily.

Static Free is proudly Australian Owned and Made, SLS Free, Paraben Free, Cruelty Free and Vegan Friendly.

Available in 60mL, 150mL & 500mL. www.naturallook.com.au

Curls need curl-centric products made specifically for them to nourish and feed them, to enhance, not alter them. So, Evo did the testing, the research and the testing again and created a range of 5 curl-clusive products designed to empower the natural curl pattern of each and every curl type.

The range includes: SPRINGSCLEAN – Deep clean rinse Springsclean is for when your hair is dirty. Like super dirty. it busts your build-up, dirt and excess oil without stripping away precious moisture or colour, kinda like a shampoo but not. You won’t get much of a lather and your curls will be left feeling super clean, but not dry… because dry curls aren’t useful.

HEADS WILL ROLL – Co-wash Heads Will Roll is for those in-betweeny times when your curls are a little rough around the edges but not quite ready for a deep clean. Not dissimilar to a shampoo and conditioner in one, heads will roll is here to give you an ever-so-gentle clean while giving you hydrating goodness at the same time. It’s low-foam, super moisturising (thank you oils and butters) and will help to improve the manageability of your curls until you’re ready to endure wash day again.

BABY GOT BOUNCE – Curl treatment Baby Got Bounce is for thirsty curls. It moisturises and repairs to leave your curls feeling strong and moisturised, while supporting the natural curl pattern, making it the ideal styling foundation. Baby got bounce will literally give you that “please can I touch“ pizzazz that every curlblessed human knows only too well.

LIQUID ROLLERS – Curl balm Liquid Rollers is the ultimate curl wingman, ever-reliable to hydrate and enhance the natural curl pattern, but not too much that it weighs it down. It’s light, it’s touchable and it works hard to protect against frizz so that you can go about your day knowing your curls are moisturised and happy, not singed and lifeless.

TOTAL RECOIL – Curl definer Total Recoil is for when you need a bit of extra muscle. It will give you writehome-about-it curl definition, but without the stickiness or crunch that so often comes with anything that says, “strong hold”. Total Recoil activates the natural curl pattern, so that you’re making the most of what you’ve got but with more definition and none of the frizz. www.evohair.com

THE CORRALE STRAIGHTENER

By Dyson

The Dyson Corrale straightener uses patented Dyson flexing plates that shape to gather hair, delivering enhanced styling with less hair damage, whilst also providing cord-free versatility. The first and only straightener with flexing plate technology, the Corrale applies even heat and tension to all hair strands in every pass, keeping them perfectly aligned and reducing the reliance on heat.

The Corrale features 4-cell lithium-ion battery technology, delivering the thermal performance of a corded straightener with the convenience of cord-free, with up to 30 minutes run time and is fully rechargeable in 70 minutes. www.dyson.com.au

What’s new with M&U

Adore- 8 fabulous new shades are now available throughout all the leading wholesalers Australia wide.

Hi Lift Professional- New Patented Thermal Flow brushes reduce drying time and protect from thermal damage.

Brazil Cacau- xtreme Repair is designed for dry / extra dry hair.

Contact M&U Imports for details : 03 9555 1533 sales@muimports.com.au www.muimports.com.au

LIFESTYLING RANGE ADDITIONS

By Milk_shake

Milk_shake Australia introduce 5 new products that complete the Milk_shake styling range and provide the opportunity to create and perfect looks from the most sophisticated and glamorous to the most simple and refined.

The range includes: CURL SHAPER- Ideal for defined and enduring curls. It intensifies the hair’s natural texture, giving control to defined curls and perfecting soft waves. Its specific formula guarantees an anti-frizz action, shine, and colour protection.

BLOW DRY PRIMER- Ideal to give hair greater body and texture. Its specific dispenser transforms the product into a soft foam that is easy to distribute throughout the hair and the carefully selected active ingredients protect from heat, reduce drying time, help styles last longer and prevent colourfading. Blow Dry Primer contains quinoa proteins, Integrity 41, organic fruit extracts, milk proteins and UV filter.

FIXING PASTE- A strong hold paste to give texture and structure to the style with strong, flexible hold. Fixing Paste is easy to apply and highly workable.

POWDER POP- A weightless and light styling powder that is ideal to give volume with a matte finish. Powder Pop features a pump spray for easy application MEDIUM HOLD GEL- Gives hold to any style to create definition with a memory effect, and incredible shine. Medium Hold Gel gives structure to fine hair and body and definition to curls with an anti-frizz effect. It’s quick to dry, and doesn’t leave any residue on the hair. www.conceptualbrands.com.au

, g n li y t s ir a h t s e b “Home t o t he d n a ls o o t g in m o o r g ir a personal h ” s t c u d o r p d e t ia c o s s a LET CURLS BE CURLS

Ouidad gets curls like no one else. Internationally acknowledged leaders in products exclusively created for curls and frizz since 1984. Ouidad’s Advanced Climate Control series solves frizz and damage by penetrating, moisturising and nourishing the cuticle for optimum curl transformation.

ULTIMATE TEXTURE IN SECONDS

Ingenious innovation from Silver Bullet. Create ultimate effortless and textured waves with Silver Bullet Fastlane Oval Curling Iron and Conical. Simply wrap hair around the oval barrel and say hello to beachy, undone texture in mere moments.

EXPERT INFLUENCE FROM BABYLISSPRO

The collection inspired by icons of the barbering world.

BaBylissPRO celebrates award-winning industry leaders with three new metal FX Clippers: RedFX, BlackFX and WhiteFX. Ferrari-designed engine for supreme performance, exceptional power and incredible durability

PARLUX POWER & INNOVATION

Harnessing revolutionary Air Ionizer Tech Ionic Technology, Parlux Alyon Air Ionizer Hair Dryer in Midnight Blue embodies endless possibilities. Incredibly lightweight, longer lifespan (an exceptional 3,000 hours), 2250 watts of power and 84 cubic metres per hour airflow..

HIGH SHINE

It’s high time hair got the shine it deserves. Design.ME Gloss.ME Cannabis Sativa Seed Oil haircare harnesses cannabis sativa seed oil for amazing strength, fullness and shine. Unique formulas rich in essential fatty acids and vitamins A, C and E.

ALL ABOARD THE KERATIN EXPRESS

What do we want? Smoothness. When do we want it?

Now. Jean Paul Myne Keratin Plus Adamantium is the express keratin smoothing service which saves time, enhances profit and creates stunningly smooth hair in just over an hour.

INDUSTRY LEADERS IN MANNEQUINS

Often imitated yet never surpassed. Hairart 100% European hair mannequin heads are ahead of the competition with their face designs featuring human hair eyelashes. Designed to give true results when colouring, chemical treating or heat styling.

FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM

NEW ARRIVAL Willow

Styling Chair The Willow Styling Chair This Stunning new Chair is sure to be a winner with its admirable style & comfort.

Features: • Available in Chrome Five Star or Disc Hydraulic • Upholstery available in Black

JOIKEN

Code: 42249F - CH Code: 42249D - CH

2020 Catalogue OUT NOW

visit: www.joiken.com.au

www.joiken.com.au

Also available ...

Mikaela

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HOTTER. FASTER. BETTER.

BLOG SPOT. DARIO COTRONEO

HABITS AND HOW THEY AFFECT US Life and business are coasting along, it’s going rather smoothly and we think all is well…… then an unfortunate event happens and seems to turn life upside down. We begin to feel unsettled and can’t quite get a grip on things. The more we hold onto our daily routine which was great only a few days/weeks ago, the worse things seem.

What the hell happened?!

For most of us at the moment, it’s of course, COVID19. I am totally blown away with what our industry is currently going through. This blog seems even more relevant now than when I began the framework for it a few months ago, when I was in total oblivion of what was about to unfold upon us as an industry.

We have now all been forced to CHANGE how we do everything. Something in the great universe decided to say, “Hey! You’re too comfortable, lets shake some things up and get you learning something new”.

Now this is where some of us will go “Hell yeh. lets go!” whilst others dig their feet in and say, “Nope, all good here” and crumble under the pressure. This is where our HABITS, if we don’t constantly change them, will be the undoing of us. So, what are habits?

A habit is a routine of behaviour that is repeated regularly and tends to occur subconsciously.

Because habits are mostly done subconsciously, they are hard to break. It has been estimated that it can take approximately 21 days, to change a habit.

Habits can be good and bad, but it’s the ones that are not allowing us to reach our goals or are making our life uncomfortable, that need to be broken and or reshaped to produce a better outcome.

In our current economic situation, we are now forced to break many of our habits to survive and adapt to the massive changes enforced on

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us. Here are some tips for you to think about to help with breaking the habits that are holding you back.

First, be kind to yourself into change. The concept is simple. Use some compassion with yourself and notice that your unhealthy behaviour is probably an alert that something is off-balance in your life. Love yourself enough to make some changes.

Most unhealthy habits are in reaction to stress, which most of us are under right now: loss, worry, and avoidance of the tough stuff.

Change becomes harder than ever and we compensate for the stress by exercising behaviours that, though they are unhealthy, serve a clear purpose for us—whether physical, emotional, or psychological.

Here are 10 steps to help you change unhealthy habits.

1. Identify the habits you want to change. This means bringing what is usually unconscious (or at least ignored) to your awareness. It does not mean beating yourself up about it.

Make a list of things you’d like to change, and then pick one.

2. Look at what you are getting out of it. In other words, how is your habit serving you?

Are you looking for numbing choices such as in comfort food? Alcohol? Social Media?

Buying things, you don’t really need?

3. Build something into your schedule that will provide you with what you really want to steer away from. Realize you do have the answers and are capable of doing

something different to improve your life.

4. Choose something to replace the unhealthy habit. Just willing yourself to change isn’t enough because it does not address the underlying benefit of the behaviour you want to replace.

5. Remove all triggers.

6. Visualize yourself changing. Serious visualization retrains your brain. In this case, you want to think differently about your ability to change, so spend some time every day envisioning yourself with new habits by writing them down.

7. Monitor your negative self-talk. Judging yourself only keeps you stuck. Retrain the judgmental brain.

8. Take baby steps, if necessary. Even if you can’t fully follow through with a new habit right away, do something small to keep yourself on track.

9. Accept that you will sometimes falter. We all do. Habits don’t change overnight.

10. Reward yourself when you achieve a new positive habit goal.

Know that it will take time, but it will be worth it. A small habit change now will be lifechanging for your future direction and that is something to get excited about.

Most importantly, with change comes the chance to fall in love with yourself again, don’t give up! You can do it one day at a time!

Be Real Love Dario x Founder and Educator DCI Education www.dcieducation.com

BLOG SPOT.

HOW IMPORTANT IS EDUCATION? I often ask myself as an Educator, Salon Owner, Creative Director and Platform Artist, how important is education?

But we could choose to deal with it in few different ways.

I travel Australia and the world on a regular basis educating people (prior to Covid!) and have done so for 16 years, between 30 and 40 weekends a year. I have asked myself on so many occasions, how important is education?

I have people coming to me and saying ‘you changed my life’, ‘you inspired me so much’, or ‘you’ve given me so much in education’ and I really didn’t understand how much education could actually do until late March when Adam Ciaccia and I created a Facebook group called ‘Aftermath’ because of the COVID-19.

We were all in lockdown, in New Zealand, in Australia, and all around the world, and we decided to take the initiative and provide free online education to keep the industry motivated and united.

We started doing live education on a daily basis, two sessions a day at the beginning and then we moved to one session a day, five days a week.

Some of our Educators included JB Mazella, James Akers who is UK Director of Slate Hair Education, Philip Wolff from LA, James Anthony from the US and so many of our own talented Australian artists. We featured Danny Pato, Sharon Blain, Michael Beel, Lorna Evans, Katie Reeves, Stevie English. You name them, we featured them!

But we also featured artists who were not well renowned- hairdressers working in salons with clients every day and my point is that as the co-founder of the group, my role was to organize the live events and to watch them to make sure that we are providing a high level of education. So I was watching all of them and I must say that it changed my life and it gave me the answer that I was searching for, for so long.

Because five weeks ago we reopened our salon and I believe that my skill level jumped so high since we reopened, and that is because I was watching so many different artists who each gave me that extra 5 or 10%.

They taught me how to do a colour, how to do a blowdry in the fringe, how to cut in a certain way. Before then, I thought that normally, I teach and that’s what I do. I teach others and I don’t really get a lot in return, but I learned

so much and when I went back to the salon, I truly realized the power of education!

I’m now watching my own team more and I realised that sometimes you forget your team, and that your internal education needs you to give more, and so now, I’m watching them grow and the result is that since Aftermath and watching so many different educators, their work is amazing. It’s incredible.

It’s actually changed my own salon and I’m sure it changed many others because I get so many messages and emails from people saying, ‘Wow. I learned so much. Thank you for what you’re doing”, but I just opened a group and invited other Educators. So it’s those Educators who I really want to thank. You have helped us all rediscover the importance and power of education.

So as a Creative Director for Matrix and for Kobe and Co Education and for various other companies, I really want to take this opportunity to say that I, personally, learned so much from COVID-19 about myself as an artist, myself as a businessman, and as a human being. I now really want to make education a bit more affordable, and more understandable at the level of day to day salon commercial work, because leaving the competitions aside and the creative work that I do outside, I think we need to tone it down a little. The education that people provided in the Aftermath group was not about doing collection, work; it was a mannequin and it was doing some really cool colours and cuts, styling, up styling and everything like this. I think we’ll focus more there, moving forward, but make it a bit more affordable for people to watch it, and I think the new world of digital education will really take precedence.

KOBI BOKSHISH

So, how important is education? I think this question has definitely been answered in the past few months and the Aftermath group actually opened my eyes, initially by trying to

help out, but in the end, also by helping me and my team to understand that a higher level of education will change your life. I’m going to do everything in my power to do this in a more affordable and more salon friendly way, because that’s what we do.

We’re normally coming to work in our salonswe’ve got our appointments, we just cut hair on auto-pilot and we need to understand that if we take in step back and do some education, even if it’s once a week watching online, or if it’s going to classes, you raise and elevate your skills, so your clients will be happier. You’ll be recommended more, you can increase your prices and overall, as an industry, we will really see growth in the skills of our hairdressers. So many of the problems, complaints and lowerquality work that we encounter are the result of a lack of education.

So, I now really understand how important education is!

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JULIE PIANTADOSI

BLOG SPOT.

COMING OUT OF THE FEAR I think it would be safe to say that during this pandemic, we have definitely seen the very best and the very worst of people.

This is mainly due to people’s fear. The fear has been the most crippling part of trying to transition your business through COVID-19. As business owners, have we had to transition ourselves, but we’ve also had to transition our staff as well?

You cannot order a style cut or colour or facial online and someone will come out of the computer and do it for you.

You simply cannot buy a beauty service or treatment online. We will be around for a really long time.

Some staff have welcomed changes and have been super-supportive to their salon owners, while other staff have resisted and made business life quite difficult and challenging. It’s important to keep in mind that this is all fear-focused and the feeling of uncertainty. It’s our job as leaders to navigate our team through this transition period to assist them in getting through and feeling like they can trust the process, so being empathetic and kind is really important.

Most of you will have had your turnover dramatically decrease and I’m sure in those moments of fear, you wondered whether you would ever be able to rebuild your business back to what it was, and now look at you!

Without a doubt, the hair and beauty industry has been one industry that has been able to survive this pandemic and not only have we survived, we’ve actually come to realise just how important we are and just how much our clients love us.

Then, throw in all the uncertainty and all the confusion around new government rules and guidelines, social distancing requirements and job keeper entitlements and I think it would be fair for me to say that we are all feeling so much more thankful that we are getting towards the end of this pandemic and we have almost made it through. Throughout my entire career, I’ve continuously told the beauty industry that our industry is recession-proof and by this, I mean you cannot buy us online.

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While it’s been vital that we’ve changed the way we do things, it’s just as important to focus on your customer service experience right now. Now is a great time to go back and revisit the core values and what’s important to you and your team and what exactly you want your client to FEEL when they walk through the door.

Take some time to revisit your client journey, insuring that every single touch point is seamless, from when they see you

on social media, to when they pick up the phone and call your salon, to when they set foot into your business; at every single point, you are giving them a seamless customer service experience.

Find ways to do what you know you should be doing extremely well, every single time and find new ways to absolutely wow and delight your clients at every visit.

Julie Piantadosi, success coach.

Total salon solutions Julie@totalsalonsolutions.com

BLOG SPOT. POSITIVE-SPIN YOUR PPE About mid-way through the Covid-crisis, the team at Sustainable Salons started to make an effort to look on the bright side; we even asked our field team to let us know what that view looked like for them and then we splashed it across our socials… we called it ‘my pandemic positive spin’.

(Let me just say here that I’m not at all playing down the tragic fallout of this global crisis. Our hearts and efforts went out to our members first and foremost to help alleviate some of the struggles they were facing daily, while we also dealt with our own internal business and personal challenges. And I don’t know about you, but we started to get pretty damn fatigued wading through the bad news updates every day - that’s why the pandemic positive spin began. And it resonated!)

The most common answer our team members gave was that they loved watching Mama Earth show signs of healing! Have you seen those photos going around of the rapid air quality improvement in places like China and India, and clearer waterways in Venice? A recent study has shown that carbon pollution fell 17% during the pandemic’s peak - the biggest annual drop since World War II. It’s pretty cool, but it shows that big, ongoing change is so necessary.

At the same time, I’ve been desperate to jump in here and promise you that this doesn’t mean our small changes aren’t helping either!

Our operations and attention have definitely shifted to making the ‘people’ part of sustainability our core focus as we navigate new priorities in health, safety and community welfare. But we’re also determined not to let the health of our dear Mama Earth suffer unnecessarily either.

So we have this awesome positive spin where she’s breathing a little easier (at the moment), but now, as a collective, we’re placing single-use items in front of a salon client in an effort to do everything we can to keep people’s germs to themselves. And ultimately, as the past has shown, those items are headed for landfill and litter.

How do we make sure our new priorities don’t undo all the great work we’ve already done? I’ve got some ideas and helpful hints for you, and the best part is that you can implement them right away.

Let’s look at the commonly-available, key salon items in question here: • Disposable masks - these are most often mixed-materials and non-recyclable • Gloves - latex, non-recyclable • Cleaning products/sanitisers - use harmful chemicals that wash down the drains and into our waterways, not to mention the abundant plastic waste (at least it’s regularly recyclable… tick!)

• Disposable cups, crockery, cutlery and straws heart-breakingly non-recyclable!

So, how can we tread lighter and still stay safe?

Here’s how to positive spin your PPE:

BIODEGRADABLE

If you absolutely need to use single-use in the salon, choose biodegradable. For Sustainable Salons Members, we have a huge range of biodegradable products on the Rewards Shop.

If you’re not yet a member, do a Google search before you hit ‘reorder’ with your regular supplier for biodegradable towels, gloves, cups, straws and PPE masks. A little research goes a long way - it just requires some extra prep.

REFILLABLE

Think big. Yep, buying in bulk will help you keep your plastic waste to a minimum while also saving you bucks!

RECYCLABLE

Always look at the symbols on the products you’re purchasing to find out if they’re recyclable. If you’re unsure, don’t be afraid to ask the supplier if they are, and more importantly, how to recycle them. For Sustainable Salons Members, the specialised recycling program we offer means we’re able to recycle and repurpose more of your salon materials than your council’s recycling service, so get in touch if you’d like to know what this includes.

And don’t forget, if it’s not recyclable, I (strongly) encourage you to find another option.

REUSABLE

We’ll get to the Covid-19 debate around this in a minute. But let’s say you’re keen, it’s a great way to continue your sustainability commitment, and it’s often much cheaper. There are plenty of eco-friendly floor cleaners, hospital-grade disinfectants, handwashes, soaps, dishwashing detergents and laundry liquids available (and lots of options on the Rewards Shop for our Members reading this)… just remember to buy in bulk for added greenie points!

Okay, here it is, the argument FOR reusables in a Covid-19 world.

I understand there are many personal circumstances that make this unattainable right now, so I completely acknowledge those tricky situations. But, for anyone choosing single-use as an added layer of risk management, I’d love you to reconsider… or just research it for yourself.

Safe Work Australia says that “Reusable, washable cloths, PPE and covers should be washed in a regular cycle wash using the warmest possible setting with normal washing detergent.

Avoid shaking out the items before placing in the washing machine.” That’s a green light to me!

And the Victorian Government has provided this helpful tidbit (in a very clear FAQ doc for food businesses): “Due to the delicate nature of the viral envelope, coronaviruses are relatively sensitive to both heat and detergents (including soap). For this reason, normal washing of dishes in hot water (or better still, a dishwasher) using detergent is likely to completely inactivate any coronavirus present.”

When it’s all wrapped up in a thorough package of in-salon cleaning and sanitising procedures, you’re on your way to kicking Covid’s butt while keeping Mama Earth out of it.

Together, we can make the positive spin not spin at all... and then, it’s just called reality.

Keen to join the movement? Register your salon details at www.sustainablesalons.org!

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Your Voice

MELISSA THOMAS

HAIR WITH SOUL, GATTON, QLD

I did work experience in grade 10 at a local (Gatton) hair salon and loved it- that’s when I realised that this is what I wanted to do. I set out looking for an apprenticeship, but there wasn’t much going in our local area, so my parents paid for me to do a pre-apprenticeship course in Brisbane.

I was just 16, and.... Wow, the big smoke! I loved it so much, finished 6 months later and off I went on my mission to find that apprenticeship.

I definitely had my fair share of “No’s”, so it was very disheartening at times, but I wasn’t going to give up.

Back home I go......and then, right under my nose, find that apprenticeship in my local town of Forest Hill- population of 470. Certainly not the big smoke, but my foot was in the door.

My boss was very good to me but very strict and taught me everything I know. This solid and thorough foundation has been my building block to being the boss I am today.

Once I finished my apprenticeship, I started at another salon in Gatton, the heart of the Lockyer Valley, and realised that I had built quite a loyal clientele who were following me from salon to salon.

Fast-forward 8 years and my husband and I were looking for a change and discussed moving away from the Lockyer Valley, but soon discovered that everything was so expensive .... so, we changed plans again, made the decision to stay on and then bought a local salon.

HAIR WITH SOUL Ironically, I remember trying out for an apprenticeship while I was in high school in the salon I now own today. Isn’t it funny how life turns? Now, I’m the owner!

I worked by myself for around 6 months with my Mum coming in to help out when we needed, as it was a really busy little salon. I decided then, that it was time to make what was a big move for me at the time and employ my first apprentice.

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A few years later, I’d signed up my third apprentice, and found Toowoomba TAFE a great learning ground for the girls. They’d travel up one day a week, learn new skills and bring them back to practice and apply in the salon.

I was always very keen to progress my apprentices quickly and get them on the floor ASAP, starting with men’s cuts and blow dries. Between the TAFE staff and I, we created a progression plan that suited how I wanted to educate my staff and had great support from our clientele, building them up by running weekly specials to give them experience and build up their speed, plus fill their columns.

Then ...... my life had changed completely.

I lost my husband in a motorbike accident. I was completely devastated and couldn’t get out of bed for days, maybe even weeks. I had two little children and a business to look after and that’s when I truly realised that I had great staff, wonderful friends and family but that we also had a beautiful community who really rallied around to help me out.

It’s times like these that you realise why it’s so great to live in a small town.

I needed to be busy and we had outgrown our small salon, so I decided to buy a house, renovate and transform it into a beautiful new salon. WOW, what a big job! 18 months and a lot of sweat and tears later, we opened our new space in the heart of Gatton.

This was the new ‘Hair With Soul’ that I’m sure we all needed. The move and fresh start really picked us all up and gave us new motivation to create fabulous hair.

We also decided to change our product partner, making the decision to move to Nak Hair Care and this has been a great decision for our salon.

Working closely with them and our amazing agent, Chelsey, we’ve steadily deepened our knowledge and furthered our education to now become a full Nak Kulture salon and to achieve the success we have today- although we’re always wanting to learn more!

The salon itself is quite spread out with 8 stations,

a secluded and private shampoo area, waxing, tanning and makeup rooms and even a kid’s room because sometimes you can never get a sitter when you need to get to the salon! We chose to retain the original timber flooring throughout the space, which we feel preserves the old house charm, and we are also fully wheelchair accessible, with disability parking right out the front door.

So... having tackled this project of expanding, buying and renovating an entire house for my business, would I do this all again?

Absolutely, yes! It was certainly hard work, but it has definitely paid off and is now something that I can call all mine.

I am very lucky to have had great staff over my 15 years of being in business with my longest staff members still with me 10 years later! We have our ups and downs, and I’m sure that with 7 women working together, you’re going to find that, but we have all shared each other’s journeys through lifeboth work and personal, which I believe makes us an incredibly strong team of women.

Life throws some curve balls at you, but we are more resilient than we realise. I look at what we have built today, and I am grateful for it all, because I wouldn’t be where I am today without all of it. I certainly wouldn’t have been able to do it without my staff, so. I consider myself very lucky... * Lucky to have beautiful clientele who have supported us * Lucky to have loyal staff who have stuck by me * Lucky to have great friends and an awesome family I have since been remarried to a lovely Irish man who is always supporting me and my two children who are now 18 and 13. He is always at my beck and call, maintaining our salon as well as looking after our farm of 200 acres.

27 years of hairdressing is all I know.

I love what I’m doing, and I cannot see anything else for me. I love that what I do can make people happy and make a difference to the community who have supported me.

THINK TANK

By Grant Norton, National Education Manager ghd ANZ

With social distancing here to stay, many salons are operating at a reduced chair capacity – meaning that maximising retail sales is more vital than ever before to maintain salon turnover. So, in a time-poor salon environment where clients are no longer encouraged to linger, how can you maximise opportunities for retail sales?

The secret lies in your client consult techniques.

By asking clients the right questions using the right language, stylists can help create the perfect personalised styling regiment to buy today or keep on their wish list.

Open the conversation up during your consult, after the cut/colour. Tell your client that you’re going to ask them a few questions and then, as you style, you’ll show them a few techniques to help them achieve the look at home.

The key is to then ask questions and use language which builds a collaborative approach with your client. Nobody likes a hard sell, but when we remember to share, not show, we can identify our clients key hair needs and pain points, and offer them the right solutions for their hair type. Not only will this help drive retail sales – it will also showcase your expertise, set you up as a trusted source of advice and knowledge, and add further value to your client’s appointment.

HERE ARE MY GHD “4 MUST-ASK QUESTIONS” FOR EVERY CLIENT CONSULT: Show me how you style your hair with your hands?

Understanding how your clients like to wear their hair will help you identify their key needs. Do they smooth down their bangs for a sleek and smooth style? A styler may be their perfect styling partner.

Perhaps they run their fingers through the crown to create volume? Consumer studies show that volume is the #1 hair need of most women – try a volumising hot brush like ghd rise.

What do you currently use at home?

Not only does this question help identify gaps in your clients’ styling routines, it also serves to check whether the products they’re currently using are suitable for creating their desired look.

Check how they prep their hair before styling.

Are they using a straightening spray but trying to create a voluminous look? Try swapping for a more suitable product like ghd root lift spray. Do your curly-haired clients struggle to lock in shine?

Try a finishing product like ghd final shine spray to enhance the style.

This positions you as an expert and can guide you to provide some easy self-styling tips for home.

How often do you use these?

This question will give you key insight into how reliant they are on products to achieve their desired style. Do they just wash-and-wear?

77% of Aussie women say they’re time-poor and looking for quick styling fixes. Showcasing easyto-use techniques will be key for these consumers – try starting them with a ghd styler or hotbrush.

Alternatively, are they are confident creator who loves the latest trends? They may prefer the endless curl possibilities of the ghd oracle…

How old is their current hair tool? What do they like or dislike about it? Understanding this will help you know what to point out to them to encourage an upgrade or just get them thinking about a new one. Like all mechanics, newer technologies may offer faster, easier styling solutions. This question sets you up to offer your clients a solution and showcase product benefits. For example, how long do you spend drying your hair? Would you like to speed this up? We have a hairdryer which reduces frizz, increased shine, and dries your hair 2 x faster! Would you like me to show you?

How would you rate your skill level with these?

This will give you key insight into your client’s skill level and confidence for self-styling. Are they a glamour-seeker who likes a versatile collection of tools to create a variety of looks? Or are they a chic queen looking to nail their fave hairstyle quickly and effortlessly each morning? Give them the chance to hold and try the product in a supported salon environment – this will build their confidence in their self-styling ability and make them more likely to purchase!

These four must-ask questions offer a way of understanding your clients’ needs so you can confidently recommend solutions. Making this a part of your standard consult process will also teach your stylists to recommend products and styling techniques, which in turn will help drive retail sales and maximise your turnover.

Always remember – what seems basic knowledge to you may be brand new to your clients. By engaging with them to understand their styling needs and offering them solutions, you’ll not only drive your retail sales, but also highlight your salon & team as a source of trusted expertise and added value.

To learn more about how ghd ANZ can help you leverage business success, please contact 1300 443 424.

“THE SECRET LIES IN YOUR CLIENT CONSULT TECHNIQUES.”

- GRANT NORTON

A PASSION FOR COMPASSION

EMOTIONAL BURNOUT IN HAIRDRESSERS By Simone Lee Most hairdressers understand that part and parcel of the work hairdressers perform also includes long days filled with relentless conversations involving people’s lives and circumstances. Recently, I found myself at the end of a hard shift at the salon looking after a guest who is a mental health expert. The client was quietly seated in the chair for an extended period observing my team as they worked effortlessly together.

The chatter in the room was sombre and emotional. Many guests were discussing life’s hardships from redundancies and layoffs resulting from the COVID-19 pandemic, and tears flowed as another guest informed us all about her stomach cancer diagnosis.

My guest asks, “Do you sleep?”

I remark ’Not so well”.

She replies, “Have you heard of the mental health condition known as “Compassion Fatigue” (CF)?”

I comment, “No? The team has been doing our best to look after personal mental health, wellness, and we have many processes in place. I feel good!”

My guest went on to explain that CF is a genuine, and often debilitating mental health condition. CF is found in workers who hold positions where long term relationships are formed with clients, which can lead to staff experiencing feelings not too dissimilar to how they feel about their family and friends for the client.

Quickly, another question rolled off her tongue.

“Have you thought about things differently lately?

“No,” I answer, but out of the blue the other day I said in a conversation that after COVID-19 is over, I feel I want to sell the business that I’ve had since I was 18 years old. An hour later, I thought, ‘What would possess me to come out with that?’, especially as I have never consciously had such a thought before, not even to my husband or family? I love the shop, my staff, guests, etc. I’m also in the habit of giving all sorts of things away and deliberately not charging people who are in hardship.

Due to the social distancing laws imposed on businesses operating in Western Australia and limited salon space, it was necessary to reduce my full-time staff shifts to permanent part-time to remain open safely. Over the past three months, the business has undergone remodelling, and it was now time to re-engage all team members back to full-time hours.

During discussions with each of my staff, most of the team all commented that they love working part-time, as they feel drained talking with the clients about COVID-19 and would instead prefer to work fewer hours and return full time when things go back to normal. A light bulb moment went off in my head as I reflected upon what my 86

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client had mentioned the previous evening.

I decided that CF was something I needed to investigate for my staff because they were being bombarded continuously with conversations from traumatized guests about the impact of COVID-19 pandemic and I needed to fix this situation and help my staff.

According to Crocker & Joss (2016 p. 618), “Compassion fatigue (CF) is a condition resulting from exposure to a traumatized individual. CF has been described as the convergence of secondary traumatic stress (STS) and culminating burnout (BO), a state of physical and mental exhaustion caused by a depleted ability to cope with one’s everyday environment.”

Crocker and Joss also explain that this condition can lead to depression, anxiety, and may also impact working relationships people have with clients and colleagues.

Symptoms of Compassion Fatigue

According to an article in Psychology Today by Leon F. Seltzer, Ph.D, symptoms of compassion fatigue may also include: “fatigue or exhaustion but also as apathy, numbing out, detachment and depersonalization, anxiety, sorrow, social withdrawal, guilt, anger and irritability, headaches, nausea and loss of appetite, weight loss or weight gain, dizzy spells, insomnia, intrusive images and flashbacks—and even a self-loathing or contempt tantamount to serious depression”.

Managing Compassion Fatigue

Practicing self-care can help to combat emotional burnout and some top tips include: • Breathe – Relax through the application of slow deep breathing.

• Move your body – When someone is informing you about a traumatic experience, to protect yourself from adopting their emotions, move your feet, toes, fingers as body movements help shift one’s mindset away from the emotional intake.

• When consulting with guests, set time parameters to monitor the level of time you are being exposed to specific conversations that may cause you stress and create action plans for how to minimalize guest communication time frames.

• Take breaks- In between guest sittings, where possible, take a few minutes to re-centre yourself. Try to avoid stressful situations and heavy workloads through managing your holidays and client schedule holistically.

• Exercise – maintaining regular exercise can help increase energy levels and action positive brain activity.

• Sleep – Make sure you are getting a suitable amount of rest, as sleep is crucial for good overall health and wellbeing.

• Nutrition – ensure your hydration and

food intake is adequate as a balanced diet is necessary to maintain energy levels and physical health.

• Take up hobbies – hobbies can assist in keeping one’s mind off emotional situations.

• Talk to your employer or friends – Seek help if you are feeling overwhelmed or upset so that mechanisms and support can be provided, and coping strategies can be developed effectively (Seltzer, 2018 p.1) It can feel like an honour when people feel comfortable to trust telling me about their lives and experiences. Understanding that having sympathy towards someone is different from empathy, which is where a person can feel as if they are living the other person’s experience, is crucial for hairstylists to recognize. Compassion occurs when feelings of empathy translate into actions such as giving or doing for another to reach out and help.

While many great humans have inferred that giving in kindness through compassion and empathy can bring some of the life’s best satisfaction and contentment, emotional burnout can occur as a result of deliberately applying relentless understanding and care to those who are experiencing trauma. Over the years spent working as a hairstylist, I have learned that once the door is opened up for personal conversations to occur with guests, it rarely ever closes. It is essential to choose which conversation doors are opened or should remain shut, to look after your mental health and wellbeing, which must always come first.

References Crocker, J & Joss, N 2016, ‘Compassion Fatigue Among Healthcare, Emergency and Community Service Workers: A Systematic Review’, Res Public Health, Vol.13, No.1, p. 618, doi: 10.3390/ijerph13060618 Seltzer, L 2018, ‘Why Some People May Simply Run Out of Empathy’, Psychology Today, retrieved 15 June 2020, <https:// www.psychologytoday.com/au/blog/evolution-the-self/201808/ why-some-people-may-simply-run-out-empathy>

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SHARING VIDEO CONTENT ON INSTAGRAM

By Nicole Healy, Melbourne Hair Blogger

IGTV is a tool any creative hair stylist should be using right now. This tool allows people to share standalone video content via your Smartphone and the best way to access it is by downloading the IGTV app for more features.

Using IGTV allows you to take your content to the next level and I am LOVING to watch! In fact, by 2021, mobile video will account for 78% of mobile data traffic! You can share videos that go from 1 minute to 10 minutes and up to 1 hour if you have a larger following.

IGTV have 3 Categories to browse through:

• “For You” - Videos Instagram Think you will be interested in • “Following” - Videos from everyone you follow • “Popular” - IGTV Videos that are currently trending

My Top Tips for creating IGTV content if you’re not a business, would be to change your profile to a ‘creator profile’, as IGTV is favouring Digital Creators on this platform. This is a great way to share “Series” and different topics for your followers to become more interested in what you do.

I love when I see Creators use the series to shoot their own Online TV Show - which is such an awesome place to be consistent and showing up. You could share a series on different hair tutorials or business tips in a space that is known to your audience and each week have a release date of a next episode just like a TV show you follow on mainstream channels.

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Video content is a great way of grabbing your audience’s attention with ‘scroll stopping’ content, however we need to capture their attention within the first 3-5 seconds of footage, so keep your videos to a minimum, sharing your point ideally in under a minute and no longer than 1min 30seconds. You can see post insights of how long someone has watched your video - if people don’t watch the full video, the reach on your video will go down.

Post content that is informative and shows your ‘know–how’. With Instagram being such an over saturated platform, you need to be sharing content that is original and stands out. Educate your followers. Teach them and influence them to build trust.

Instagram Live is now shared as an IGTV Video to allow your lives to be saved and documented here, as a brand new feature - rather than being saved for just 24 hours Using apps like ‘In shot’ are really helpful to edit and add royalty free music. IGTV works best on the ratio format of 9:16.

IGTV allows you to film in vertical and landscape aspects, however I prefer vertical videos as they’re easier to watch and take up more space on your phone. Also when you go to post a preview to your feed, your tile looks even, and you can add a cover that sits neatly on your feed.

I love using the app ‘Canva’ to create on-brand IGTV cover images or adding a photo as my cover, rather than an image from the video as

my tile. There are now so many opportunities for growth by using this tool and sharing all your best bits on your social media.

MY TOP 10 TIPS :

1. S hare your IGTV to your Story as a 15 second Teaser Preview - add a swipe up link to your IGTV here 2. Always measure your results - see what interests your audience and how long they spend watching videos 3. Your video will get the highest amount of views in the first 24 hours - so share your video across all your social media channels 4. Create a catchy IGTV headline “Learn how to create mermaid waves”, or “Double Your Sales in 1 week” 5. Use Relevant Hashtags in your caption 6. Change to a Creator Profile (if you’re not a business) 7. Post at your most active times by checking ‘Audience’ in your Insights 8. Use Editing Tools such as In-shot 9. Choose a cover image from your camera roll 10. Keep your videos short!

Nicole Healy aka Melbourne Hair Blogger has been training hair & beauty professionals in how to use Instagram to grow their business and the results they see are truly incredible in attracting clients into their salons!

Nicole has recently launched her Social Salon School Membership for hair and beauty professionals, with weekly social media classes! For more info visit: www.melbournehairblogger.com.au/plans

MORE THAN A COACH: THE INVALUABLE ROLE OF A MENTOR IN YOUR SALON BUSINESS

By Jodie Rasmus

Richard Branson reflected famously that if you ask any successful businessperson, they’d tell you about a great mentor they’d had at some point along their journey.

The role of a business or life mentor has long been the worst kept secret of successful people.

Whether it’s Steve Jobs guiding Mark Zuckerberg, Warren Buffet being a sounding board for Bill Gates, or Michelle Robinson taking a young Barak Obama under her wing as he started out at his first law firm, each has a common element – a mentor.

A mentor is someone who you confide in, reflect with, sound out for advice, celebrate wins with and work alongside to help dissect and learn from your losses.

It’s more than a traditional coach or teacher/ student relationship. Skills are passed on and polished, and the relationship relies on a more fluid two-way conversation.

Whilst a coach can teach you about your break-even, client dollar average and team motivation, a mentor will use their experience to help you apply those concepts specifically to your own salon context.

By building a relationship with you and exploring you and your business through a fresh lens, they can provide an invaluable ‘third eye’ looking out (and in) for you.

It all comes with time and experience, but as it develops you’ll appreciate having a trusted voice of reason who understands and respects you for who you are.

A mentor can: • look objectively at your business, and at your own personal growth • see where you need to improve • find gaps in your experience • provide the honest feedback you need to grow.

makes for positive feedback and reinforcement.

Being accountable to someone is critical when you’re setting and achieving goals. Small business can be a lonely place if you’re unable to share a win.

And it can be brutal if you miss a potential pitfall.

Mentoring is a dynamic relationship that embodies respect for your ideas and how you want to implement them. Your mentor can be your sounding board for a brilliant idea – a chance to challenge the idea, to improve it, advise for or against, or find a pitfall that could scuttle an otherwise ingenious innovation.

Imagine having a springboard for all your salon ideas: things like introducing a new product or service, whether to expand, managing a delicate staffing problem. Every new idea comes with uncertainty and selfdoubt. Your mentor can help work through the idea and reassure you whether you’re moving in the right direction.

How do you fare with boundary setting? Most salon owners I know find it challenging. A mentor can not only act as your built-in checkand-balance that your goals are reasonable and achievable, they can also help you keep them on track.

You can miss a lot when you follow a structured training course or cookie-cutter learning program. But a two-way mentoring conversation lets the knowledge transfer with greater context and specific goals. Sure, your mentor can sometimes just teach, but there are also times when they will just listen.

Do you need a nudge to shake off complacency or laziness? Your mentor will check in often on you and your salon business. They’ll stand beside you as you step back from the fog of dayto-day salon management to see the big picture and where you can challenge yourself and grow.

They’ll guide you when to slow down, speed up, look after yourself or manage your workload and stress levels differently. They’ll back it up with practical strategies and techniques.

A mentor will share your wins with you and help you learn from your losses. Having someone who gets excited about even small milestones and achievements in your business

In many ways, your mentor is as invested in looking after you as they are in looking over your business. Protecting you from burnout is an essential part of the mentor relationship,

as is motivating and inspiring you to achieve in ways you didn’t imagine possible.

Remember: your mentor is not your boss. And they are not your teacher. A good mentor will bring out the best in you. They’ll bounce around ideas, share experience and advice but you’ll always be in control and in charge of your own destiny. Because it’s your salon business, your personality, your dreams and your potential to reach for the next level.

Jodie Rasmus is a business coach with The Zing Project. More and more she has found that clients are benefiting as much from her role as mentor in addition to her role as a coach. With over 30 years as a salon owner, her experience and knowledge provides an invaluable sounding board to her clients, helping them guide their salons to a brighter, successful and stress-free future. To get in contact with Jodie reach out at jodie@zingcoach.com.au Hair Biz Year 14 Issue 4

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REGAINING THE FREEDOM YOU THOUGHT YOU’D LOST

By Larissa Macleman

When I first opened my Salon (and also my coaching business for that matter), I remember this feeling of thinking “ahhh yes, this is why I opened my own business!” I was experiencing this incredible feeling of freedom, autonomy, and creativity all in one, that you just cannot get from working for someone else.

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I could order and buy what I wanted, come and go as I pleased… If I wanted to take the afternoon off, I could! But then, something changed…

My business started to become SUCCESSFUL! And, like most success, the success of my business was a double-edged sword. Our book was full, and the salon was thriving, but for me, this meant that freedom and autonomy were replaced by stress, pressure and demand. I started to wonder where my dream went… and question whether it was even worth it!

What I soon realised was that as your business grows, you also need to grow. You need to behave differently, do things differently… be different. It is essential for you to grow into the different roles that your business requires of you throughout its different stages of growth.

I’m going to share with you what those roles are, what they will require of you, and most importantly, how to nail each one.

THE OPERATOR

The role that most Salon Owners start off as is The Operator.

When you’re an Operator, you’re still involved in on-floor operations like serving clients and delivering a great client experience. And you love doing this! As The Operator, you still really enjoy the on-floor aspect of salon life. You probably only have 1 or 2 team members, so you are close with them, stick together with them and still interact with them on a daily basis.

This role feels comfortable, as for most new Salon Owners, being an Operator is something you’ll know and love. However, as is the nature of the salon industry, it’s all about humans. We don’t sell products, we sell humans and time, so the people inside of your business become the most important commodity. And what will soon happen is that as your salon grows, so will your team, and soon enough you will find yourself knee-deep into the next role… The Manager.

THE MANAGER

As a Manager, you will most likely have a team of 4-8 people. Your business has grown to a point where you are forced to start focusing on the humans inside of your business just as much as the clients. This means that you actually have to learn how to properly manage people, something which you may have no experience in… yet!

All of a sudden there are people in your team who you won’t necessarily connect with as much as your original staff, and also team members who may not gel with each other! The management of humans is something no one can really prepare you for… and it’s different for everyone! This is why the Manager role is the most difficult.

You are wearing all of the hats at once and often feel like you’re stuck on the hamster wheel. I get it, I went through this phase in my business too. It feels like there are just so many things to keep on top of… operations, client care, accounts, marketing, leave, hiring, firing…..

And to add insult to injury, this is the phase where I often start to see Salon Owners earning less! What used to work now starts to break and lots of Owners begin to take nothing home, even earning less than when they worked for someone else. You work more hours than you did before the growth spurt but with little in return...and you’re drowning in overwhelm.

This is the stage where you really have to dig deep. There is a light at the end of the tunnel, and it is possible to reach it! I have a few strategic tips which may help you before we investigate the CEO role…

MAKE THE MOVE!

Don’t worry, you don’t have to stay in The Manager phase forever! To get through the hardest phase, it often takes only 1 or 2 strategic moves in order to make a change happen. That 1 thing is different for everyone, but most of the time, people will know what it is, in the back of their minds. It could be hiring another income-generating team member, or even creating a management structure to get that extra support.

Do you know what your ‘thing’ is? I guarantee you do...

So what’s stopping you?

Fear. Fear is the #1 biggest thing that breaks business owners and halts progress. If you know what you need to do to make that strategic move, but you’re not doing it, then you need to address the fear that’s stopping you.

Maybe you’re scared to step back and pass on your clients, in case someone leaves and takes those clients with them. Whatever your fear may be, it’s only getting in the way of your business achieving the momentum it needs to get you off that hamster wheel!

If you want to regain that freedom to do what you want, when you want, how you want, and not be chained by the ankles, you need to make that move and step into a life of real freedom and profit.

A great exercise to help with this is to write down: 1. W hat is that big move you need to make 2. What is the fear that’s stopping you?

There’s something magical about writing it down on paper, and I guarantee you this will help your progress. Stick at it, be brave and then you can finally move onto being the CEO.

THE CEO

Once you’ve moved through the hardest role of ‘The Manager’, you can finally begin to feel the freedom and autonomy that you felt at the beginning again. As the CEO, you will most likely have 8 or more people in your business, but what worked when you were the manager also starts to break.

Studies have shown that one person can only manage a team of up to 7 people effectively.

If you are attempting to manage your large team all by yourself, that’s when you begin to tap out and lines of communication start to break down.

Instead, you have grown your team to the point where it becomes necessary to hire someone else to become the manager. Your role is to lead that manager. If people are experiencing pain, or you feel stressed out and frustrated towards particular staff… that’s a clear indicator that you haven’t evolved into your new role.

Your role now is to step away from the busyness of being busy, of all the daily operations… and start to think monthly and annually… not just from week to week. It’s time to create space to think strategically. This is hard.

Hopping off the wheel almost feels like a ‘come down’ after a big night out. It feels weird not to be ‘in demand’, to no longer be needed to put out fires and solve emergencies. But this is the goal, right? To have the freedom to work on the things you love, when you want, how you want and most importantly: start to drive the business forward and focus on what is coming next! You can’t do that until you have created the space.

When you do this, you will start to feel more fulfilled in your role, the passion and drive will kick you into a new momentum and everyone else in your team will benefit from this newfound momentum.

No matter which of these 3 main stages you’re at in your business, it’s important to remember that there is always room for more growth and progress. It can be so easy to feel like you’re stuck on the hamster wheel and going through the motions, but all it takes is a little selfawareness, grit and determination to get you where you want to go.

You can do this!

Larissa Macleman is the Founder of the Salon Owners Collective and specialist industry podcast- ‘The Salon Owners Collective Podcast’. Find out more at www.salonownerscollective.com Website- www.salonownerscollective.com Facebook- Salon Owners Collective Instagram- @salonownerscollective

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WHAT THE COLOUR?

By Sarah Garner, Digital Bloom

We all want a relatable brand right? Did you know that colour plays a key role in that? Often overlooked, colour (like all branding) goes way beyond the pretty aesthetics.

Colour not only evokes feeling and incites emotion in the human psyche, it also promotes certain behaviours in us and has more input into your brand’s strategy than you might first think.

By taking the time to study the basics of colours and what they mean, not only are you strengthening your brand, you are more likely to connect and attract your dream clients.

Colour psychology is the study of colours in relation to our human behaviour, aiming to determine how colours affect our day to day decisions. Things such as that little black dress, your latest beauty product or even a healing crystal we are instantly drawn to for reasons we cannot explain.

Does the colour of a brand allow us to select their products or services over that of their competitor down the street? Does the colour of a website button determine whether or not we are more likely to click on it? YES! Determining your brand personality helps your audience make purchasing decisions and helps you in targeting the right people.

How do you figure out your brand personality?

Start with the following questions: - Is my brand traditionally masculine or feminine?

- Do I want my brand to be playful or serious?

- Luxurious or affordable?

- Is my brand modern or classic?

- Youthful or mature?

- Loud or quiet?

From here, your answers will begin to shape 92

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your brand’s personality and then you can see what colours work best to target your dream clients and best represent your brand’s values.

I’ve listed some of the most popular colours below...

RED:

Ahh… the universal sign of excitement, passion, danger, action and appetite! Think; markeddown sale items, red lippy, stop signs and fast food chains.

In the colour psyche, red is the most intense colour, therefore producing the strongest emotional reactions, so always tread carefully when applying this baby to your branding.

Red is the kind of friend who should be centerstage! They are playful, attention-grabbing and always full of energy.

ORANGE:

If your brand’s primary colour is orange, it likes to stand out from the crowd, it’s invigorating and playful (totally the love child of Red and Yellow - hello warmth and joy had a baby!)

In the colour psyche, orange is creative, adventurous, enthusiastic, successful and balanced - which is a long way of saying, it’s fun plus some! The life of the party, and whilst not as direct as red, it still attracts attention when used throughout your marketing. Call to actions, buttons on websites etc.

Even though it’s used less than its red mother, orange sure does pack an energetic punch!

If this is your go-to muse, ensure you team it up with balancing, neutral-centered colours.

Orange doesn’t play as nicely in harmony with other high-energy colours, which will leave your audience feeling overwhelmed.

YELLOW:

If your primary colour is yellow, your brand is warm, inspirational, friendly and radiates copious amounts of fresh energy (think sunflowers and happy emoji heads).

In the colour psyche, yellow revolves around sunshine, it oozes positivity, optimism and all around hella good times. Generally having the smallest fan club of all the colours when it comes to selecting palettes because it takes a fine balance of others to support its positive and uplifting energy.

Yellow looks to the future. It’s your forwardthinking, dynamic friend who is so great to be around - brightening your day with all the giggles and warm fuzzies. Yellow leaves a longlasting, feel-good impression.

PINK:

Nobody puts pink in a corner! If this is your primary colour, not only do you speak the romance and femininity language, but your brand is beyond resourceful - you multitalented thing you!

In the colour psyche, unlike its older sister red, you will find pink is all about playfulness.

It is sophisticated, yet pragmatic and boasts femininity, unconditional love, emotional balance and physical harmony - kind of like your super cool aunty, yeah?

Pink is your brand’s jam if you are versatile and can transform! Embracing the new and enhancing the old with all the compassion and kindness in the world (a side of fairy godmother anyone?)

Wanna walk pink on the wild side? Add a dash of bright purple to really push those beautiful boundaries (*smirky smirk*)

GREEN:

If your primary colour is green, safe to say your brand is a balanced one and also versatile, it strives for continued growth, good health, fertility and generosity.

In the colour psyche, green is strongly connected to nature and money. It is the easiest on our eyes, requiring no adjustment when it hits the retina - making it super calming, peaceful and pleasing.

Green is your balanced friend - you know, the one who always has a fresh perspective on things? A green world is a ‘safe’ one, it’s lush, full of goodness and breathes new life.

Even though green has a negative side (like all colours), it is the true symbol of balance. Look above at the positive and negative triggers; health - sickness, luck - jealousy. Cool huh?

BLUE:

Move over for the King of colours! Almost 50% of brands adopt this colour and it’s totally obvious why. Blue is intelligent, trusting, stable and mature.

In the colour psyche, blue evokes the mind - counter opposite to red who evokes the body. It’s serene, calming, clarifying and communicates incredibly well.

Blue is your most trusted friend, you can talk to them about anything and they always make you feel cool, calm, collected and most of all, safe.

PURPLE:

If your primary colour is purple, your brand sure is one noble, cool kid. Cutting-edge, luxurious, wise, sophisticated and brave.

In the colour psyche, purple is total royalty (cue, Prince Harry). Purple is connected to power, wisdom and spirituality. Purple sits in the shortest wavelength and is the last to be visible.

For this reason, it is associated with time, space and the cosmos. It’s imbued with spirituality, contemplation, and mediation, - which suggest badass creativity and imagination.

Invite purple to the party if you’re looking for answers from a total cosmo woo-woo sesh.

Oozing a sense of ‘just knowing’ sophistication in the most luxurious way, this colour is the wise friend that ‘knows you’. Who wouldn’t want a bit of wise purple magic in their lives?

Grey is the kind of friend that balances all the ‘big personalities’ in a room. Even though they go with the flow, they’re the ultimate sidekick and one you want on your team. Grey helps the bolder colours to ‘thrive’.

WHITE:

If your primary colour is brown, your brand is sturdy, reliable and stands out from the competition with its practical nature and reliance.

In the colour psyche, brown represents the colour of the earth, wood and stone - go figure!

Brown relates to comfort and security, (in marketing you will find it often used in natural or food products).

Brown is the naturally cool, calm and collected cat in the group. It’s the one you feel so comfortable around and gives the best bear hugs.

If your primary colour is white, your brand is the essence of perfection, completion, wholeness and purity. It’s true, neutral and honest in helping people to gain clarity, insight and certainty.

In the colour psyche, white promotes wholeness and represents the presence of every single colour of the spectrum - a total completion.

White is everyone’s friend, the glue holding the mixed personalities together in harmony.

White is the perfect addition to almost any colour palette - it is true balance and fair on all its other colour friends.

BLACK:

If your primary colour is black, ohhh yeah - your brand is timeless baby, elegant and effortlessly stylish (Coco Chanel anyone?). Say no more, simply sophisticated and iconic.

In the colour psyche, black promotes mystery, power, elegance and sophistication.

When black and white rock up the party together - watch out world! A powerhouse couple is in full force! Black is the friend you look up to, admire and adore for their effortless ability to strive for the very best, every time.

GREY:

If your primary colour is grey, your brand is classic, yet serious. Taking a leaf out of black’s book, grey is the middle ground of maturity.

Great to balance tones and establish negative space when white is out to dinner.

In the colour psyche, grey represents neutrality and balance - total love child of white and black.

BROWN:

Selecting the right colours when it comes to your marketing efforts can be the difference between your brand standing out from the crowd, or blending into it, like ‘just’ another fish in the ocean. Strategically speaking, you can get your audience to see exactly what you want them to see and when you want them to see it.

Delicately intertwining the perfect balance of colours that not only play nicely together, but also trigger all the right emotions from your dream clients can be a total mind boggle. When done correctly - life changing!

Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons.

Contact Sarah at hello@digitalbloom.com.au or on 0425 795 636.

Hair Biz Year 14 Issue 4

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TIME AND MONEY

By Anthony Gray

Looking past the immediate impact of Covid-19, the fight for survival has made all of us examine every aspect of business in the search of greater efficiencies. How we continue to educate and develop a productive team going forward will be critical to developing more resilient salons and teams.

While the industry has pivoted quickly and adapted with an accelerated uptake in technology to access and deliver education, a deeper examination of the lessons learned from the dramatic world events of 2020 is the key to educating ourselves and our teams moving forward.

The steps you need to take in order to create a product or asset are:

The salon industry has been hit extremely hard, due in large part to the fact that as a serviceprovider, salons are selling the time of their stylists. When this capacity was diminished, income and ultimately viability came under threat. This is no more evident than in the movement of clients during the crisis. A percentage of clients from salons who were compelled to close went in search of salons who remained open. On the face of it this may appear impossible to alter the dynamic of selling time but those who package their services as products that extend beyond the time for money scenario are better placed.

While it might seem like a stretch to compare a Hairdressing salon to someone who gives investment advice, some fundamental lessons about developing a product asset can be learned.

A clear focus on who your ideal client is, is an important first step. This could include such things as age bracket, hair type, income, occupation, hobbies and or service needs.

Knowing your ideal client is essential if you want to really understand your client. Having a pinpoint focus will form the basis of your product. For example, targeting time poor, blonde, corporate business professionals will ensure you will no longer be the salon that offers a range of services that are not easily differentiated but one that offers a highly targeted product.

In essence, a key to a sustainable business is in moving your team from selling time for money to creating products that are focused on the solving of client’s problems. These products, in effect, package your intellectual property and point of difference into distinct assets. Assets are not just the bricks and mortar, your salon fit out or equipment. It is your method or way of doing things. Without developing what sets you apart into distinctive assets that can be targeted at your ideal clients, you fall into the trap of just selling your time. There is some excellent literature on asset creation and the development of small business assets. I highly recommend Daniel Priestley’s publications “24 Assets” (2017) and “Key Person of Influence” (2014) as great resources.

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• Be clear on who your ideal client is.

• Be clear about you client problems.

• Be clear about the mistakes your clients are making.

• Develop your way.

The second step is to examine all of the problems of your specific target clients experience and to boil them down into the top 2 or 3 burning issues or problems. To steal an analogy, “people do not buy drill bits, they are buying holes”. The need to hang a picture is the underlying problem. Understanding in great detail your ideal customer’s problems is the way that you can work to create a solution.

Finding a solution to a problem is the main reason most of us look to make a purchase of a product or service. This alone will differentiate and set you apart from your competition.

The third step is understanding the basic mistakes clients are making. As a professional hairdresser, these mistakes can be obvious and are often made unwittingly by the client. By understanding the mistakes clients make, the salon is able to engineer the product offering to educate clients and place your business in the position as a trusted advisor that helps

your clients to stop making the same mistakes.

Communicating the common mistakes that lead to the problems experienced by your target market enables you to design an incredible service product.

Finally, all of this research allows you to take the mountain of knowledge and professional skill that you have built up over your career and craft it into your unique ‘way’ or method.

This method will demonstrate that you are a specialist, with a deep knowledge of the issues your clients face and are the ideal professional to help them. Once prospective clients see that you truly understand their needs and have perfected a method to achieve their wants and needs, i.e. your secret sauce, they’ll feel far more confident to say ‘yes’.

It is critical to share this method or process as this is what sets you apart. It is natural to want to keep this method a secret from your competitors as it feels like a part of you or your DNA but articulating a clear method to prospective clients gives them more reason to buy from you. It is not the method they are buying but the implementation from a professional team. Competitors can try and replicate what you are doing, but in the end, they will be seen as copying from the industry expert.

Developing a clear, targeted product with an underlying method allows you to distance your offering from just selling time for money. It offers the opportunity for an end solution that could include things such as an after-care product regime, online education and tutorials for your client to achieve the best results. This allows a premium to be charged and for the method to be scaled beyond the individual stylist to the whole team and beyond.

Serious about Scissors and not much else

www.excellentedges.com

TIME FOR A 360° REVIEW

By Caitlyn Menzel

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The new financial year has begun, and how 2021 pans out for you is determined by your psychology, NOT the economy. If the past few months have done anything, it’s been forcing we business owners to take a good hard look at everything within our lives and businesses; cashflow and costs, team performance, direction of the business, and to be real, what truly makes us happy and fills us up with joy.

Some businesses have closed their doors and sold, some people have ended relationships and reconnected with themselves, and so many new exciting projects have come into fruition and people have really stepped into their power.

This global pandemic has made us stop being a martyr and actually get shit done.

Let’s get this show on the road!

TAKE A 360° LOOK AT EVERY DETAIL OF YOUR SALON… Team and their lifestyles:

Do you have staff who are underperforming?

Then it’s time for them to shape up or ship out, and if they can’t do what you need them to do, then it’s time to manage them out of your business.

You are not in business to pay for your staff.

You have an employment relationship with your staff which means you provide the workplace, and your staff take care of your salon’s clients, which generates enough sales to pay their wages, cover your costs and profit. No profit, no job.

On the other hand, do you have high performers? How are you looking after them? Are they being rewarded fairly for their contribution? Are they overworked?

We’ve just completely reshaped our barbershop rosters and opening hours to create better lifestyles for our loyal long-term employees, and provide more opportunities for growth for our newer, junior staff. Clients are fine, staff are happy, business is booming.

The great thing about the era we’re living in is that we can basically do whatever the f**k we want… flexibility and innovation are keys to ensuring your staff stick around.

Don’t wanna open Tuesdays? Don’t! Don’t wanna work weekends? Don’t. Want to do blondes only? No worries. If it doesn’t cost you money or clients, and it keeps your people happy, make it happen.

Strategy and Innovation:

Innovation is paramount for your client retention and new business growth as well.

What can you offer your clients that can make their lives easier? Contrary to popular

belief, not all clients enjoy attending or spending hours sitting in a salon (I am one of those people) so why not be flexible to the needs of your clients?

• Offering online consultations – what a ground breaking tool for peeps in the hair and beauty world, enabling work from home as well as clients being able to receive quotes prior to making a booking, and ensuring all of our clients (even the newbies) are always booked for the correct services. It also means we are recording everything which is creating safety from a liability perspective. Tick!

• Home facial kits and hair treatment kits, and even home colouring (I know, controversial opinion) has made us rethink the way we deliver services to our clients, removes the chance of them using crappy supermarket products, and makes our clients look stellar every day!

We also added online vouchers and put our entire coaching shop on sale and available with payment plans. Boom – sales!

• Online tutorials and education – while many of us already had Vlogs and groups offering step-by-steps, it’s been amped up over the past few months, and our clients are eating it up! We all want our clients to look incredible and manage their hair at home, and what a simple and better way to get your message out there!

• The implementation of online stores – love it. Introducing a store means – a) we’re making $$$ while we’re sitting at home in our PJ’s b) we’re conquering the issue of large online hair and beauty shops ruining small business c) we don’t have to come into physical contact with people d) our clients are using the right products e) inventory is easily managed when your platforms integrate • No deposit, no booking! Brilliant – we’re literally preventing our businesses from loss of income by no show and cancellation, and we’re asserting ourselves and our staff.

If you’ve spent your COVID downtime laying on your back like a starfish, wine in hand (you go, Glen Coco), I mean, technically

it was not the highest or best use of your time, but it’s also not too late to roll this out now. The other thing that’s vital for your 2021 success is…

Cash and Growth:

When was the last time you looked through your bank statements? And I don’t mean your Profit and Loss Statement, I mean your bank feeds. Your P+L gets manipulated, where as your bank statement is black and white. Sometimes it’s an avoidance thing, sometimes it’s a ‘I outsource my bookkeeping’ thing, but seriously it’s a MUST DO, and something that should be repeated throughout the year. (Even more so now that a lot of us faced a forced closure!)

We went full Marie Kondo on our salons bank accounts, products and services… do we need this product? What is this direct debit? Can we negotiate this down? Does this bring me/our clients joy? (LOL) By literally going through everything with a fine-toothed comb, running all those reports about top selling services and actually asking our staff what they did and didn’t like, we almost immediately saved a good 10% on our costs. That’s what’s up!

My salons have also been strategically mapping out their goals… So, you want $20,000 a week in sales? That’s awesome that you’ve stated that out loud, but let’s work backwards and actually create a plan, then take action on that goal.

And of course, work with your team to get them on board with your vision and goals and make it happen. If your goal is financial - a couple of extra products or services every week keeps your clients happy and your bank accounts happier. If your goal is growth based, how is EVERYONE contributing? What do you need from them? How are you leading your people?

Take the reins, be the boss and grow your business – you got this!

My books are FINALLY reopened to new ongoing coaching clients, if you want someone in your corner cheering and guiding you – I’m your gal! www. caitlynmenzel.com

Hair Biz Year 14 Issue 4

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SALON SALES AIBB

A WINNER

2019

www.salonsales.net.au | 1300 366 521

Benchmark Salon Sales are the only salon dedicated business brokers in Australia with outstanding brokers in each state delivering over 500+ sales for clients around the country. Throughout 2020 hair Biz will be featuring articles from a number of the specialised business o get you salon sale ready!

STEPS TO INCREASE THE VALUE OF YOUR SALON

By Lachlon Silver, Benchmark Salon Sales

We continue our series of articles from Benchmark’s specialised business brokers to help you get your salon sale ready. This edition, Lachlon Silver looks at how you can increase the value of your salon before you sell.

To increase the value of your salon, you must increase your net profit.

Net profit is the money that is left after all operational expenses e.g. product purchases, rent, wages including yours if you work in the business, marketing etc.

You can often leave out things like depreciation, personal expenses and odd purchases. This figure is called the EBITDA. (Earnings Before Income Tax Depreciation Amortization). The way you increase your net profit is to control the expenses above. Maintain a few casual staff that you can send home if you’re not busy, don’t order too much stock and control wastage.

These are the best places to start.

The other thing you can do to increase your net profit is to increase revenue .i.e. money coming into the salon. Have a training session with staff, get a business coach (this can be added back into your net profit) or invest in results-driven marketing.

The final action we recommend to do is to get yourself out of the business over the next few months without affecting your net profit. We are inundated with enquiries from people who want to buy a managed profitable salon. The best way to get you out of the business is to develop good policies and procedures and hire a quality manager.

Now that your business is highly valued, it is time to sell We always have the motto of “When things are going well, that’s the time to sell!”

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Hair Biz Year 14 Issue 4

• Most importantly, make sure your financials look good. Go and see your accountant.

• Read your lease again and make sure there are not going to be any hiccups with the transfer.

• Decide on the sale price you want to put on the salon. Be realistic and leave room for negotiation.

• Take a few pictures while the salon is busy and also when it is closed so these can be used in an information pack for the potential buyer.

• Contact a salon specialist broker and introduce them to your business, ask for an appraisal.

• Let the broker advertise the business and negotiate the deal for you as this is more likely to get the desired result. Leave your emotions out of it!

• Most importantly, keep the whole thing confidential (including your clients and team) until the deal is done and unconditional - meaning the money is in the bank!

Benchmark Salon Sales are the only salon dedicated business brokers in Australia with outstanding brokers in each state delivering over 500+ sales for clients around the country.

Call Benchmark today – 1300 366 521 or check out their website at salonsales.net.au

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