Year 14 Issue 5
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ON THE COVER 20 Always Evy – Created By Stylists For Stylists
REGULARS 08 Editors Letter 08 Editors Letter 18-20 Industry News 74 Hair Shop 75 Dateline City
INTERNATIONAL FEATURE 10-12 A Modern Day Master – Robert Masciave By Kym Krey
FEATURE 14 10 Minutes with Justin McLachlan 30 Healthy Habits With Katy Reeve 42-44 Inside Their Minds By Kristie Kesic 46 Putting Together A Winning Photographic Collection 60 Key Trends For Spring
EVENTS
PROFILE
CONTENTS
26 A New Era For Hairdressing – AHIA 2021 28 Mannequin of the Year By Aftermath.Edu
32 A Big Picture Thinker – Leigh Jackson, Elle J Hair 34 When A Dream Becomes A Solid Business Enterprie – Agather Villano, Epic Hair ACT 36 7 Tips To Consider When Designing A Salon 40 It’s All About The Curls 54 Sunny Side Up
PRODUCT PROFILE
50-52 Through The Sands Of Time – White Sands 56 De Lorenzo’s Thermal Protection Secret Agent Has Arrived 58 Inspired To Dream – me&my Haircare
COLLECTIONS 64-65 Essential Looks: The VivID Collection 66-67 Essential Looks: The Spirit Collection 68-69 Briannia By Errol Douglas MBE 70-71 Mystic Poetry By Sevda Durukan
BLOGS 76 Keep Positive With Education By Dario Cotroneo 77 The Fourth P By Paul Frasca 78 Essential Management Skills By Julie Piantadosi 80 Coping With Change By Simone Lee
BUSINESS
84 Being ‘Locked In’ In Lockdown By Tom White 86 The Perfect Fit Out By Clyde Smith, Benchmark 90 How To Host An In-Salon Event Like A VIP By Karen Cox 91 Announcing Instagram Reels By Nicole Healy 92 Crisis Proofing Your Money Mindset By Jessica Giles 94 Relationship Marketing By Louise May 95 How To Thrive On The Other Side Of Lockdown By Jodie Rasmus 96 To My Dear Mebournites… Big Love By Caitlyn Menzel 98 The Road Less Travelled By Anthony Gray
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HAIR BIZ PUBLISHER
Linda Woodhead linda@mochapublishing.com.au
EDITOR
Kym Krey kym@mochapublishing.com.au
ADVERTISING MANAGER
EDITOR’S LETTER
Nina Barbara nina@mochapublishing.com.au
ART DIRECTOR
Kellie Woodhead kellie@mochapublishing.com.au
ADMINISTRATION
Jess Richmond jess@mochapublishing.com.au
CONTRIBUTORS Kym Krey Katy Reeve Kristie Kesic Dario Cotroneo Paul Frasca Julie Piantadosi Simone Lee Tom White Clyde Smith Karen Cox Nicole Healy Jessica Giles Louise May Jodie Rasmus Caitlyn Menzel Anthony Gray
OFFICE
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au
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PUBLISHED BY mocha publishing
PUBLISHERS OF
HAIR BIZ, Beauty Biz & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2020 mocha publishing All rights reserved.
Well… the time has come to write what will be my last Letter as Editor of Hair Biz- the hair industry’s favourite magazine. Having written for the mag from its very first edition in 2006 as a Business Writer, before stepping in as Editor in 2014, I’ve seen it flourish from a brand-new, fledgling publication to an industry powerhouse! It has been my privilege to showcase the incredible talent within our industry, celebrating wonderful achievements and telling the stories behind the scenes but it has been just as rewarding to be able to shine a little spotlight on our unsung heroes - the outback salon owner supporting his/her community during crippling drought; the apprentice overcoming unbelievable difficulties to achieve their dreams and the college educator giving their all to develop our next generation. To be able to use this platform to be give you a welldeserved moment of recognition (and many keepsakes for proud Mums!) has been such a joy. I’ve had the honour of interviewing some of our industry’s biggest names and greatest characters around the globe and I’ve often been struck by the gratitude and respect you’ve shown for the opportunity. Thank you. As my own businesses continue to expand and demand my full focus, it has become increasingly difficult to juggle so many hats, so it’s time for someone new to step into the role and for my beloved Hair Biz to get a new lease on life under the direction of a brand, spanking new Editor! To Mocha’s fearless leader, Owner and Publisher Linda Woodhead, I’ve watched you literally transform into superwoman right before my eyes. What a ride! Huge congratulations to you on the empire that you have built. You deserve every bit of success that comes your way. To my fellow Mocha Editors, Clare and Rex and former Editors over the years, I’ve loved watching you shape your own magazines, adding your personality and unique skills to produce publications that inspire, inform and lead your industries. I’m gonna miss our Christmas catch ups! Kellie, what you do with a humble Word document is extraordinary! There’s a lot of hard work pulling it all together, but girl, you make us look damn good! You are truly the Queen of design. And Nina, is there anyone you don’t know or have on speed-dial? Your cackly, mischievous laugh at the AHIA’s keeps us all in stitches.
Big thanks to all of the business writers and blog authors who have created interesting and valuable content for us all to absorb. You’ll have someone else chasing you for deadline now! The knowledge and advice you share truly does make a difference. And to you, our beloved readers and supporters, what are we without you? I get a kick every time you tell me how excited you get when Hair Biz arrives in the post and how much you love reading the articles we’ve carefully put together for you. You’ll still see me pop up in business articles but it’s time to pass the Editorial baton, as I sign off for the very last time. It’s been grand. Thanks for the memories! Much love,
Kym Krey, HAIR BIZ Editor.
L IN E !! N O D E C N U O N N A BE 2 0 2 0 W IN N E R S T O
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Business 2020
AUSTRALIAN HAIR INDUSTRY AWARDS AND
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A MODERN DAY MASTER
ROBERT MASCIAVE By Kym Krey
It was a series of small coincidences that led Robert Masciave into the world of hairdressing and propelled him to become one of the modern-day masters of this craft.
Growing up in a small town in the North East of France, not far from the German border, he was destined for a technical career. ‘It was the done thing where I lived,’ he explains, ‘you would go to technical college, as that was just the norm.’ But Robert was very much not the norm, and before long, his creative flair was unleashed as he discovered a talent for drawing. ‘It was my first class at college, and we were doing some kind of exercise where we had to draw a head. Mine was so detailed and precise,’ he laughs, ‘I guess this gave a hint that my interests lay elsewhere. The teachers starting questioning what I was doing there.’
This same artistic streak was beginning to show in other ways too. With a passion for hair already bubbling away, and describing himself as a bit of a rebel, Robert expressed himself with a hairstyle inspired by the punk rock movement. No doubt about it, his ‘Statue of Liberty’ spiked style was not the conventional cut in this sleepy French town! Nevertheless, he decided to embark on a mission to make everyone look ‘cool’. Robert took on an apprenticeship at a local salon and before long, he was loving the job. And then serendipity played a role. A client noticed a remarkable similarity between a fledgling Robert and esteemed hairdresser Guy Kremer. Guy had grown up in the same area of
France, and astonishingly, they had even shared some of the same teachers. A meeting was set up, and when Guy came to interview Robert, their natural affinity was impossible to ignore. Robert was offered a position at Guy’s Winchester salon over in the UK, but he didn’t exactly jump at the chance. ‘Before taking the job, I told Guy that I wanted to perfect myself and make sure I was good enough,’ he recalls. ‘And so I practiced, then I came over.’ The fact that 19-year-old Robert didn’t speak a word of English didn’t faze him at all. He simply packed his bags and headed to Winchester, which was where he stayed for the next 11 years, rising through the ranks to become Artistic Director of Guy Kremer International. He credits his parents for this fearless drive and ambition. ‘My dad was an Italian immigrant and had an incredibly strong work ethic,’ Robert says. ‘While my mother – a dressmaker - had an eye for perfection and believed that if you love what you do, you’ll be good at it.’ These remain Robert’s guiding principles today. He threw himself into life at Guy Kremer’s salon, volunteering for every extra opportunity that came his way. And while many criticised giving up his time supposedly for ‘free’, Robert saw the long game. ‘I knew that my wealth was in my knowledge,’ he explains, ‘I never saw it as doing anything for free, I was constantly learning, I had a vision, and I wasn’t afraid of hard work.’ And so, he became an indispensable part of the team – in the salon, on photo shoots, and appearing at shows around the world. At the same time, Robert’s curiosity and creativity found an outlet as he began to explore more experimental ways to interpret the ever-wilder hair visions he was imagining. ‘I started doing the hair for club nights,’ explains Robert. ‘The clothes were weird and outrageous, but the hair didn’t reflect that.’ Before long, he was catching the eye of photographers who wanted to collaborate with someone who wasn’t afraid to push boundaries. Again, this was a passion he wasn’t pursuing for financial gain, but just as a means to explore the possibilities of the craft he loved. In fact, he says himself it was a way of challenging himself. He also wanted to gauge the emotional reaction of the public and perhaps unlock a deeper significance in what he was doing. Arguably, it was here that a love of Avant-Garde, which would become his trademark style, was born. When reflecting on what it is that makes this style so appealing, Robert says, ‘Avant-Garde is a form of expression to me. I view hair as a material, and it has limitless possibilities.’ In Robert’s eyes, hairdressing has two aspects, which mirror fashion
in many ways – haute couture and ready to wear. It’s his commitment to learning the fundamentals that has allowed him throughout his career to take the risks that have made him stand out above so many of his peers. ‘It’s all very well having ideas, but without technique you’ll never be able to express them,’ Robert justifiably says. As well as gathering all the skills he needed to shine, another shrewd move was embracing technology and becoming one of the first hairdressers to have an online presence. ‘Truth is, I’ve always been an early adopter, and I believe that creativity and technology should be in tune with each other,’ Robert confides. ‘But I was also worried about losing all my images, and I wanted a place where they would exist forever.’ And so, as well as putting his images on the web, he started posting on YouTube. With his notoriety growing, unsurprisingly after 11 years as Guy’s right-hand man, Robert had an appetite to open his own salon, and inevitably, he was going to do it in his own distinct way. Premises were found in the bustling shopping town of Kingston-upon-Thames and Robert had a clear vision of what he wanted to create. ‘Metropolis was never about a one-off visit, it was designed from the outset to be about experience. From when our client first discovers us, we build a relationship and do everything to keep them coming back.’ This mission translates into all aspects of this award-winning salon. For instance, Metropolis was the first salon to have a bar! Robert believes that whatever his clients want, they should have, and it’s a bespoke service in every way. The single question he asks any new member of his team is, ‘what do we do?’ The answer is not cut hair. It’s so much more than that for Robert. ‘We make people feel good,’ he enthuses. It’s this emotional response that excites him, and something he instils in his team. He recounts a story, which happened just recently. A long-term client called and asked if he could cut wigs. The response was, ‘of course’. But when the client, who was wearing a half hairpiece arrived, Robert realised that she didn’t need a wig, she simply needed the confidence in her own hair. It took time and the cont’d over page
Hair Biz Year 14 Issue 5
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cont’d from page 11
skill of a good cut, but in the end his objective to make her feel good paid off. Robert’s reaction to this is that every day in hairdressing can bring a new challenge. ‘Even when you think you’re a master, you have to pay attention,’ he says. And his humility to never stop learning is evident in every way. With the salon up, running and beginning to thrive, Robert turned his attention to winning awards. ‘The funny thing is, I don’t have a competitive character, despite competing a lot,’ Robert confesses. But due to a lack of high-level hairdressing diplomas to get his teeth into, he set his sights on a different kind of accolade which was to shoot a collection and enter his first British Hairdressing Awards. Determined to produce the best possible collection and create the masterpiece he dreamed of, Robert decided that not only would he conceive the hair, he would also photograph the images. Years of editing pictures and directing other photographers from behind the lens had given the Robert the eye he knew he needed. Employing his considerable work ethic and existing on four hours a sleep a night, he set about teaching himself the fundamentals of photography and lighting into the small hours of the night. And in typical Robert style, not only did the collection scoop him the title of Southern Hairdresser of the Year at the BHAs; his photography surprised everyone too. Meanwhile, Metropolis was growing in popularity and loved by the press. With a clutch of Salon of The Year awards to its name and described by The Sunday Times as ‘the most stylish salon in the area’, things were going well. And then... Disaster! In a freak cycling accident, Robert tumbled off his bicycle and broke both wrists, as well as dislocating and breaking his elbow. As he laid on the operating table he pleaded with the surgeons, ‘I’m a hairdresser, please fix me up!’ A period of two months followed where he couldn’t use his hands - every hairdressers’ most precious asset! During his convalescence, Robert remembered a show he’s seen in France almost 27 years ago, where the artist cut hair while his hands were chained. The secret, he discovered, lay in the scissors – ergonomically designed and with less reliance on the shoulders, so he used this time to work on a prototype, and when he was able to pick up his scissors again, they were his own creation. And they were a revelation. With a fully-fledged masterplan, he found manufacturers to help him develop what would become his trademark eBlade scissors, designed to reduce RSI and put less stress on the back, shoulders and wrists, they promote a healthier way of cutting.
Like most acclaimed hairdressers, Robert’s passion extends to education too. The Masciave Hair Academy offers a host of training options, from one-to-one masterclasses with the man himself, to specialised courses and fast-track apprenticeships. The principles he passes on are built on a foundation of solid gold wisdom and experience. ‘I teach people to learn techniques like a pro and break them like an artist,’ he explains. ‘The backbone is technical skills. If you have these, you can express your ideas with precision.’ He also teaches his protégées to use a technique and not apply it. ‘If you apply a technique, you stop thinking. When you use it, you also have to use your brain.’ And his passions outside the industry? Robert talks about his love of music, film and travel, in particular exploring the old cities and towns of Italy – his ancestry. He loves being out in nature, he bikes off road and absorbs the smells, textures and colours of the natural world, crediting it as inspiration for his work along with, of course, his huge appreciation of fashion. So, what for the years ahead? Robert’s goals are centred around the salon and the growth of his eBlade brand. ‘I will focus on nurturing new talent, growing the business and making my team flourish,’ Robert confesses. He still holds a special affection for Guy Kremer – someone he will always be indebted to that for that first serendipitous break back in his hometown in France. He also continues to admire the talents of his hairdressing idols Robert Lobetta and Anthony Mascolo. But there’s no doubt that Robert Masciave is a one-off. His artistry, trailblazing images, astute perception of hairdressing and commitment to selfdevelopment are hard to compare. ‘I have never copied or followed anyone else,’ Robert reflects. And that’s true. In life and in hairdressing, Robert has always done it his way. www.metropolishairdressing.com
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Hair Biz Year 14 Issue 5
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10 MINUTES WITH
JUSTIN McLACHLAN Oscar Oscar Master Stylist and Salon Partner, Justin McLachla n is a perfect example of how an artistic passion can also bring business success. Beginning his career in 1997, he joined the Oscar Oscar group in 2002, becoming a Salon Partner for the first time in 2009. Since then, he has gone on to add to his business portfolio, becoming a partner in 3 thriving Oscar Oscar salons. A former AHFA Australian Men’s Hairdresser of the Year and Fame Team Member, he’s also a well-known industry educator having presented for Aveda, Schwarzkopf, Goldwell and of course, numerous Oscar Oscar roadshows and is a veteran of the Hair Expo Main Stage and too many Fashion Weeks to count! Hair Biz Editor, Kym Krey spent 10 Minutes With Justin recently to learn a more about his journey.
Justin, tell us what you do in the industry today:
I’m an Oscar Oscar Partner at the Indooroopilly, Chermside and Brisbane City locations. I cut hair on the floor half the week and the other half it’s all about business, people, training and creative! I’m in my 18th year at OO, so I also get to do a lot behind the scenes too.
What was life like for you growing up?
“WE ARE NOT JUST HAIRDRESSERS, WE ARE HAIRDRESSERS… AND WE ARE SUCCESSFUL!” 14
Hair Biz Year 14 Issue 5
I was born in Thames, New Zealand in the North Island. My family, Mum, Dad and sister (2years younger) moved to Brisbane in 1986, where I grew up on the south side. My family is very modest, and like many families had its struggles but my parents always managed to make it seem like everything was always ok. They always made sure my sister and I never went without, be it education (that I blew anyway), Christmas presents, extracurricular activities, etc. Now that I’m older, and I know the past, I can see that it’s truly amazing what they did. My parent are battlers… they are hard workers, and I owe a lot of my success to the fact they instilled within me an iron clad work ethic. As a boy, my Dad and I watched car racing,
went to every car show, the Indy on the GC, Drag Racing (no, not Rue Paul’s), so as you can see… we love cars. By the time I was 5, I knew how to change a tyre, and could name every part of a V8 engine and loved washing the cars. I’ve spoken about my Dad a lot, but my Mum and I are so close, especially is I’ve gotten older. I speak to her twice a day most days and we talk a lot about business; we even travel overseas together! Yes, I’m a bit of a Mummy’s boy, but you only get one Mum… so love them! I’m extremely grateful for the upbringing I had.
How did you first get involved in the industry?
I was only 14 when I started in the hair industry, midway through year 10. I worked in a barbers shop after school. The owner was 23 and was actually a ladies hairdresser. He said to me; “Man, don’t be a barber, be a hairdresser, it’s all partying and hot girls!”, and well, at 14… what more do you want?! So I left school at the end of year 10, and got an apprenticeship at a salon in Cleveland, with someone who was then a hairdresser aspiring to be a makeup artist….. the amazing Rae Morris! The senior there was my first real mentor and now good friend, Karl Neilson. Thanks to him, I fell in love with hair. He brought to my life the world of Sassoons, Toni and Guy, and true passion for hair and precision cutting. I finished my apprenticeship at OO in the city and… fast forward to 18 years later.
Who were your early industry heroes and who do you most admire today?
When I was part of the Fame Team way back in 2005, I had the incredible honour of seeing my all-time hair hero Vidal Sassoon speaking at the Royal Albert Hall in London. For me, it was akin to watching Michael Jackson do the moonwalk for the first time – the energy of thousands of hairdressers bearing witness to the father of modern hairdressing was electrifying. Now the hairdresser I love to watch the most is Akin Konizi of Hob Salon in the UK… that cutting.
What achievement are you most proud of in your life or career?
I’ve had a lot of highlights in my career, so it’s hard to pick just one really. I have had a pretty amazing career – but the most life-changing thing was definitely becoming an Oscar Oscar partner. It has opened doors to me that I never even knew existed, and it’s given me the means to be involved in the industry in a more comprehensive way. I get to develop the future people of the OO brand and industry.
If you weren’t doing what you do now, what alternative career would you consider?
My whole life I’ve wanted to be a race car driver. I grew up around cars, and racing. I was the youngest member of the New Zealand Hot Rod Association at the age of 2. Cars have always been a huge part of my life and I actually don’t know how I didn’t end up working with them. (Probs because I hate having dirty hands, lol!). One day though, I will race something.
Describe your ideal Sunday:
I’d kick off the morning early with a ride through the mountains on one of my motorbikes. In the afternoon, it would be seafood and rosé with my beautiful wife.
What’s on your bucket list still to achieve in life or business? Laura and I dream of living overseas one day.
I came very close to moving from Brisbane a couple of times, then things just happened to keep me here that were all big positives in my life. But it won’t be for a long while yet, so don’t stress Mum, Oscar, the teams, haha!!!
What’s the craziest, funniest or most unusual thing that’s ever happened to you at work?
Two weeks into my apprenticeship, my senior asked me to shampoo his guest. I walked over and introduced myself… and she reached up to her head and pulled her EAR OFF! I was dumbstruck, but she just laughed and explained that it was a prosthetic that was fitted after she’d had a car accident.
If you could leave this industry having achieved just one thing, what would that legacy be?
I honestly believe in empowering young hairdressers to believe that they can build an amazing life in this craft – we do not have to be starving artists, and it doesn’t have to just be a labour of love. This industry has the power to take hairdressers in the most amazing directions, and I want anybody who grows in my teams to know that they can do anything they want, whether it’s cutting hair until their shoulders give out, directing fashion shows, or building their own teams. We are not JUST Hairdressers, we ARE Hairdressers… and we are SUCCESSFUL!
What’s something interesting or quirky we might not know about you?
I am a massive Star Wars nerd - the other thing my Dad introduced me to. May the force be with you!
What makes you laugh?
My wife Laura – we laugh a lot. It’s the key to our 16 years together. She is the funniest and smartest person I know. I’m so lucky! www.oscaroscar.com.au Hair Biz Year 14 Issue 5
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INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS TONI&GUY FAREWELLS GRAHAM LANGFORD
After 25 years, TONI&GUY bids farewell to onehalf of Australia’s empire. Graham Langford, brother to Dennis Langford and co-director of international hair fashion brand TONI&GUY Australia, will be stepping down from his role as a director of the brand. Graham was instrumental in establishing the brand 25 years ago, growing it to have multiple salons across Australia and also lead the way in the Australian market with the international haircare brand label.m. Dennis Langford will be taking on the shares to be a 50/50 shareholder with TONI&GUY UK. “We all wish Graham the very best in his future endeavours.” - Dennis Langford, TONI&GUY Australia CEO www.toniandguy.com.au
Secret Fox’ debut event 8 years ago, a Balayage masterclass, sold 700 tickets, quickly positioning the portal as Balayage experts and firmly embedding the service within the Australian hair education market. The Secret Fox subscribers receive access to 2-3 live masterclass events each month along with the back catalogue. Kao Salon is known for breakthrough innovations in the salon industry, boasting brands such as TopChic Colorance and Elumen as well as high performance care and styling products, Kerasilk, Dualsenses, StyleSign and KMS. www.goldwell.com.au
GOLDWELL RELEASES GLOBAL AMBASSADOR ANGELO SEMINARA’S NOCTURNAL COLOUR COLLECTION
DE LORENZO UNVEILS REVAMPED INTERACTIVE WEBSITE
De Lorenzo has supercharged its ongoing support to Delorenzo salon partners with the launch of ‘DE-PORTAL’. More than just a website or online store, DEPORTAL offers seamless online product purchase complete with diagnostic tool to ensure the correct products are selected for the customer’s hair and scalp concerns, whilst supporting ASPYA Salon members with a portion of the profits from each sale. The portal also offers a full education calendar with access to online programs and a De Lorenzo salon locator for potential clients looking to find a specialist Delorenzo salon. www.delorenzo.com.au
KAO SALON DIVISION WELCOMES THE FOX AND THE HAIR
Goldwell proudly present a sublime and super modern colour collection from their newest Global Ambassador, Angelo Seminara. Inspired by Iceland’s still, stark, monochromatic landscape at night when the moon falls into shadow, Seminara imagines shy nocturnal beings coming into the dusky light, revealing their unique and intricate beauty with celestial hair colour enveloped in the unexplainable intrigue of the evening. The collection features stunning, one-of-a-kind hair colour designs capturing the essence of these mythical creatures and showcasing the transcendent perspective of a true visionary. The collection incorporates Goldwell’s breakthrough hair-coloring direct dye technology, to deliver distinctive, complex and other-worldly colours and secretive shades reflecting the muted, fleeting light of the late evening in the deep countryside. www.goldwell.com.au
HAIRCARE AUSTRALIA LAUCHES LIVE EDU PLATFORM
Kao Salon Division is thrilled to welcome award-winning industry leader, The Fox and The Hair as a premium Salon Partner. Proudly owned by Mia De Vries, the Wollongong salon is renowned for its expertise in colour, and bringing fashion trends to life. An astute businesswoman, Mia is also the owner of The Secret Fox online hair education subscription service which secures some of the biggest names in hair and makeup both locally and internationally via online masterclasses. The 18
Hair Biz Year 14 Issue 5
In another fabulous innovation for the hair industry, Haircare Australia is proudly launched their new Live Virtual Education Portfolio. The platform consists of a user-friendly library of education is designed to meet the ever-changing needs of the individual hairdresser as well as salon businesses; offering a new way to learn, feel inspired and keep connected. All courses are easily accessible, FREE and live on Zoom Webinar, on any device, from any location, which gives you a diverse range of classes, across varying days of the week, with 42 dates currently in place.
INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS The programs have been designed to support all levels of experience and encompass topics that have been identified as meeting the current needs of the hairdresser or salon owner. You’ll find programs covering business, fashion and trends, science, techniques and product knowledge- something for everyone! Deborah French, HCA/HCNZ National Education Manager explains, “We began developing the Live Virtual Education Portfolio as soon as COVID-19 hit and lockdown commenced. We immediately wanted to harness the change. At Haircare Australia, we’re always looking to the future”. You can register to attend any of the courses via the haircareaust.com/blog/ education. Each course runs for around one hour and will be led by one of Haircare Australia’s talented and passionate network of educators. You can expect engaging presentations, videos and interactive activities to ignite out of the box thinking- truly an hour of power! This is just the beginning for Haircare Australia’s education portfolio, with plans in place to build on the current offering utlising advanced technology and elevated platforms to ensure they are able to support hairdressers with flexible learning options to address these new norms. www.haircareaust.com/education/webinars
GOLDWELL COLOUR FOR A CAUSE
Each year Goldwell presents Colour for a Cause, a month long fundraising initiative aligned with an Australian charity. Previous recipients have included The Leukemia Foundation and The Fred Hollows Foundation and in 2020, following last Summer’s devastating bushfires, Goldwell is proud to support national conservation organization Bush Heritage Australia. Bush Heritage Australia is an independent not-for-profit that buys and manages land, and also partners with Aboriginal people, to conserve our landscapes and irreplaceable native species forever, working across fire-affected areas to bring the bush back to good health through habitat restoration and regeneration. Each time a client books a colour appointment at a Goldwell salon and uploads a selfie of their freshly coloured hair to their public Instagram account, tagging #goldwellcolorforacause and @goldwellaus, a $20 donation is made by Goldwell to Bush Heritage Australia, up to a maximum value of $10,000. www.goldwell.com.au
QUE ACADEMY DIGITAL EDUCATION GOES LIVE
Q Academy founder Monique McMahon proudly launches 360º degrees of streamed colour and styling education through her new dedicated online portal, Digital.Que. Academy. “Being a strong colour salon, I need all my team to consistently deliver the high standard of work we’re renown for. I designed this platform with the goal of it becoming the backbone of my own salon’s education program as I really wanted a way to inspire, strengthen and elevate my team in a measurable way”, said Monique.
Transforming traditional approaches to colour, Digital.Que.Academy introduces innovative applications, trending techniques and a unique colour language to guarantee efficiency and quality. It’s designed as a one-stop salon education hub suitable for the whole salon team, offering easy access anytime, anywhere in the world. Throwing light on her toolkit of signature colour techniques - including the popular FreeStyle Colour and Foil like a Boss - McMahon’s thorough, easy to implement training formats are engaging and informative. With ten courses and multiple single streams already on offer, McMahon will release four new streams each month - plus a live Q&A session. From virtual classrooms, step-by-step E-books through to downloadable cheat sheets, QUE Academy’s digital offering has touch points for all learning styles. McMahon’s personal recommendation is The Ultimate Fundamental Toolkit as a starting point to increasing colour turnover and strengthening team culture. www.digital.que.academy
HAIRDRESSERS UNITE TO HELP VICTORIAN HAIRDRESSERS IN LOCKDOWN
Victorian Hairdressers impacted by Stage 4 COVID lockdown are being supported by hairdressing industry members through a new fundraising program on the Aftermath HairEd. Facebook platform. Hearts 4 Vic is the new four-week offering of Adam Ciaccia and Kobi Bokshsish’s Aftermath HairEd, in conjunction with Julie Mahony of Pierrots Hair Studio, Perth who will deliver business and wellness sessions called Mentoring Marathons. On Mondays, the creative line up will include Mark Hayes and the Sassoon Artistic Team, JB Marzella, Sharon Blain, Kobi Bokshish, Stevie English, Lorna Evans, barber Naser Lamy and Dany Pato, Aili Puss from Estonia, and Pete Walstab of Excellent Edges. Wednesday’s Mentoring Marathons will commence at 6pm on the @Aftermath HairEd Facebook page with segments on business, mental health and wellness by mentors including Bernadette Beswick, Sharon Blain, Judith Lowe, Nicole Healy, Julie Piantadosi, Togninis and more. All sessions will be free for Victorian hairdressers. Other attendees are asked to make a donation to assist their counterparts whose businesses are on hold using this link: https://www.hairaid.org.au/donate Donations are being collected by registered charity, Hair Aid, and those over $2 are tax deductible. Funds raised will provide shopping vouchers to help hairdressers who are struggling to buy everyday items like groceries. The program will run for four weeks starting week commencing Monday 18th August. Hair Biz Year 14 Issue 5
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INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS ALTERNATIVE HAIR SHOW 2020 GOES VIRTUAL
The Alternative Hair Show is committed to finding and promoting artistic hairdressers from across the globe whilst at the same time raising much needed funds for Fighting Leukaemia. The charity was set up by Alternative Hair founder Tony Rizzo to support research programmes in the UK and abroad as well as supporting families with a child suffering from blood cancer. Tony Rizzo has presented the Alternative Hair Show every year since 1982 and the 38th Show should have taken place this year on October 11th. Sadly, the Covid19 pandemic has made travel difficult and mass
celebrations forbidden. But, it takes more than a pandemic to stop Tony Rizzo’s plans! If you can’t come to the Show, he will bring the Show to you. During the long weeks Tony was at home in ‘lockdown’ he was busy developing ideas and plans, talking to creative hairdressers across the globe as well as experts who could help him make his idea reality: The First Virtual Hair Event, IMAGINE which takes place on October 11th 2020. Supported by the same production team he has worked with over the years, as well as AHS Global President, Anthony Mascolo, Tony will present the amazing artistic teams in an incredible presentation to inspire and entertain the global audience. What seemed impossible only weeks ago has now been realised. The show production is well under way and teams across the globe are planning their presentation – no rules, masses of creativity and total imagination. The event will also include the finalists of the International Visionary Awards with the winners announced live. In fact, all the audience needs to do is imagine they’re in London watching the show and they’ll be in for a spectacular and exciting evening. A full team list will be published shortly, but in the meantime, all the details you need are at www.alternativehair.org
GEOFFREY HERBERG JOINS THE REVLON PROFESSIONAL TEAM
Revlon Professional and American Crew welcomes their newest team member to their family, the multi award winning educator Geoffrey Herberg. Geoffrey will be joining the company as QLD Technical Educator. With his wealth of knowledge and skills throughout his 30 plus years of a glittering career, Revlon Professional and American are very lucky to have him. Most recently this year, Geoffrey was announced as finalist for the AHIA awards in category of Best Independent Educator, this category is not new to him as he has frequented as a finalist in previous years, not to mention being a finalist in Excellence in Education 2016 & 2017 for the AHFA awards. “I am super excited to have Geoffrey as part of our Education team. He will bring a completely different element to our business and we to will all learn so much from him. I can’t wait to have him on this journey with us,” said National 20
Hair Biz Year 14 Issue 5
Education Manager Renée Meredith. Geoffrey is a born and bred Queenslander and has a huge following throughout the hairdressing industry. Owning his own education company for many years he has a passion to inspire and motivate others. He strives to share his knowledge and skills in the areas of colouring, cutting and styling, and with his warm and friendly disposition Geoffrey is most definitely a teacher not preacher. His favourite philosophy? “If you can’t explain it simply, then you don’t understand it well enough.” Albert Einstein With exciting times for Revlon Professional & American Crew we look forward to watching this space.
2020 AHIA GALA EVENT CANCELLED AND WINNERS TO NOW BE ANNOUNCED ONLINE
AHIA
Business 2020
AUSTRALIAN HAIR INDUSTRY AWARDS
The 2020 Australian Hair Industry Awards gala event, which was due to be held on the Gold Coast on 1st November, will sadly, not be going ahead as planned and all tickets purchased will be fully refunded. This difficult decision has been made by owners, mocha publishing, due to the ongoing Covid-19 situation across the country which will restrict attendance and travel. “While the Gold Coast Convention and Exhibition Centre does have a COVID safe plan, social distancing and 4sq m rules remain, meaning we can only offer tables of 4 and these must be spread out throughout the venue. There would be no pre-drinks event allowed and all guests must remain seated at all times, close contact which would include presentation of trophies would need to be limited, no dancing is allowed and there would be no official after party,” said owner Linda Woodhead ‘Sadly, we are just not able to deliver an event worthy of the respected AHIA name, not to mention keeping everyone safe and have guests from all over Australia attend.” Winners of the 2020 AHIA and the 2020/21 HOT SHOTS Team will now be announced in an online event on SUNDAY 11TH OCTOBER 2020 – 7PM Sponsors will still announce the winners, and finalists are being encouraged to plan their own parties to watch together, dress up, have a few cocktails and enjoy the night as best they can! Trophies will be sent to winners who will all receive coverage in upcoming editions of HAIRBIZ Magazine. Additionally, as an added extra this year, mocha have contracted Lily Blue Communications as their official Branding, Communication and PR partner and moving forward, winners will receive a PR prize package of :• One 30-minute PR Mentorship Zoom session to give valuable and personalised PR advice and direction and • One personalised press release and recommendation of local press and digital opportunities to follow up. The HOT SHOTS Team for 2020 will be announced during the Online event and will receive prizes in both 2020 and 2021. “We have taken this decision very seriously, investigated all options and have looked at how we can best deliver our events where all those involved including entrants, sponsors, judges and supporters all have the best results and outcomes possible both in 2020 and moving forward into the future. We can’t wait to finally announce our 2020 winners, offer them a new and valuable PR prize, and then look ahead to an incredible 2021 with the AHIA Business Awards in October 2021 and the new AHIA Creative awards due to be held on the Queen’s Birthday weekend in Sydney,” said Linda.
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Created by Stylists For Stylists EVY PROFESSIONAL is the culmination of decades of experience, expertise and a passion for hair.
The EVY range is all about giving stylists and consumers the very best and most technologically advanced hair tools that work to hydrate and promote hair health while styling. EVY PROFESSIONAL puts the ultimate hair tools and products into your hands to empower with hair that is healthy, shiny and uber stylish. We challenged six top stylists to share what they love about one of their favourite products from the EVY PROFESSIONAL range.
Marie Ricupito, Marie Nahas Salon - VIC INFUSALITE DRYER AND QUAD-TEC BRUSHES My love for the Infusalite dryer and Quad-Tec brush range comes from the results I produce on my client. This super lightweight dryer is so easy to work with and most importantly every strand is polished, smoother and more hydrated leaving the hair with super shine. As for Quad-Tec, I have a large weekly clientele who request our signature Twistie blowout, so the concave barrel feature allows me to be creative in producing curls with lots of volume with static free hair. I also love the cool tip on the cap on the end of the barrel which prevents any burning.
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Hair Biz Year 14 Issue 5
Agatha Villano, Epic Hair - ACT BOSS DRYER At Epic Hair, we pride ourselves on delivering the best service to our incredible clients at every appointment. To achieve this standard means we must always use the best products and superior tools. The EVY PROFESSIONAL Boss Dryer is a crucial element to our business. This super powerful dryer featuring EVY’s Mineral Technology allows us to deliver an easy, effortless blow-dry. However, the key ingredient that makes it stand out from the rest is the patented EVY Mineral Technology that locks in inner hydration for faster drying and styling. Using the dryer gives us the confidence that we are taking care of our client’s hair right to the last brush stroke. It is part of the formula that makes Epic Hair the professional salon clients trust.
Ollie Mehra, Maurice Meade WA E SMOOTH With the control that e-smooth gives you, you are able to give a personalszed result to each individual client. This makes it ideal for many hair types and lifestyles. Being able to semi-permanently change a clients’ hair for a period of time, or to be able to make their life easier, and help them fall in love with their hair again, is what makes e-smooth a great product. E-smooth does exactly what it says; reducing blow-dry times, smoothing and straightening hair and making hair feel soft and subtle with incredible shine. It has far outweighed my expectations!
Elizabeth Tedesco, True Colours Hair Face Body – VIC E CURL PRO I have always loved the E Curl, so you can imagine my excitement when I was offered the privilege to trial the new PRO version! It did not disappoint! The New E Curl Pro is the ultimate Styling tool with its 5 interchangeable heads, compact in its versatility and function. It is the all-round adaptation for today’s fashion styling kit to use in salon and on location. A MUST HAVE!!! As the EVY brand continues to grow for the benefit and ever evolving creativity of our craft, more than ever before the E Curl Pro delivers mineral infused technology for ultimate hydration, giving the hairdresser and consumer confidence without compromising the condition of the hair. Thank You Again EVY!
Kathy Callas, TONI&GUY – NSW E SMOOTH My clients love the results they receive with e smooth and regularly comment on how amazed they are with the results of shine, silkiness and no colour fade, as we are a colour salon. They also like that it is environmentally friendly and sustainable. What I love about e smooth is the easy 2-hour application process and that there are no fumes or nasty smells, which makes the experience more pleasurable for my clients. Another benefit is that e smooth is suitable for all hair types and is available in two colours, normal and violet. It de-frizzes and relaxes hair, making it silky and shiny. The e-smooth client is predominantly a woman with voluminous hair. I’ve recently had the privilege of trailing the new Vegan scents, Vanilla and Macadamia, which will be added to the e smooth range soon. The essential oil extracts and organic acids provide silkiness, softness and hydration. I can’t recommend e smooth enough.
Deanna Parker Attwood – Wieselmann Salon - VIC ONE GLIDE I love the EVY ONE GLIDE! Firstly, coming in both a 1” and 1.5” it offers an exceptional finish to the hair. It really smooths the cuticle and seals the ends, leaving the hair incredibly shiny. It is also perfect to create curls and the on-trend looks of the moment being the bend and S wave. Secondly, the EVY ONE GLIDE is very robust. In a very busy salon, it gets constantly used and is also taken out of the salon on shoots and session work. The iron itself lives up to all extremes and the warranty and service is excellent. I would absolutely recommend for stylists and consumers both in and out of the salon.
www.evyprofessional.com.au
NEW FIBRE CLINIX
CRAFTED FOR YOU. Mix and prescribe your client's individual hair care recipe.
For more information please contact your state representative, or alternatively call the Schwarzkopf Professional customer service number on 1800 251 887. www.schwarzkopf-professional.com.au
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A NEW ERA FOR AUSTRALIAN HAIRDRESSING Mocha Publishing, owners of HAIRBIZ, are happy to announce the launch of the New CREATIVE Australian Hairdressing Industry Awards, with the inaugural event to be held next year on the Queen’s Birthday weekend in Sydney, June 2021. THE NEW AHIA
Having owned and run the Australian Hairdressing Industry Awards (Business) for almost ten years, these new creative awards will be the final piece in the puzzle of a fully comprehensive awards division which truly represents excellence in creativity, business, career and contribution to the hair, beauty, make up and barber industries.
announcements to make, as time progresses, allowing us to bring what will truly be The Greatest Show on Earth!”
HAIR FESTIVAL TO ALSO DEBUT OVER QUEEN’S BIRTHDAY WEEKEND 2021
The facilitation of the awards, judging, submissions and overall event will be in line with all of our other award programs:Australian Hair Industry Awards Business Australian Hair Industry Awards Creative Australian Beauty Industry Awards Australian Make Up Industry Awards Australian Modern Barber Awards “We are 100% committed and excited for the launch of the new CREATIVE Australian Hairdressing Industry Awards, celebrating Creative and Career Excellence across the entire hair Industry,” said owner Linda Woodhead. “We have worked very hard over the past 15 years at becoming a respected and trusted brand, understanding that taking on the responsibility of running these creative awards is a great honour, and we do so with pride, humility and gratitude. We have secured some leading brands to assist us in our mission as major sponsors and will have a few new
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Taking place on Sunday and Monday June 13 and 14 2021, the event will offer all of the activities the community has come to expect from its dedicated hair weekend. Presented by BHA Media, a two-day marketplace will showcase exclusive innovations from a variety of hair and beauty brands, acting as a refreshed, product-focused and industryspecific shopping experience.
The AHIA’s (Business) will remain in their current format as Business awards and held annually October on the Gold Coast, QLD. The categories in the new AHIA (Creative) will recognise exceptional creative talent represented in photographic collections as well as the demonstration of criteria being met showing contributions to the industry and career paths through comprehensive written submissions.
formidable collaboration will harness both industry stalwarts’ dual experience to deliver a multifaceted event that truly meets modern hairdressing values.
Not only will there be new industry awards but after a challenging year for the hair industry, the community is looking forward to a revival of a well-loved trade and education event in 2021 with an industry first. The June long weekend has always belonged to the hair community and, with the recently announced cancellation of Hair Expo Australia, a dynamic new event – HAIR FESTIVAL - will once again allow the hair community to shop, learn and connect with the entire industry. Leading media and event experts, BHA Media (a subsidiary of The Intermedia Group, publisher of INSTYLE magazine and styleicons.com.au) and Mocha Publishing (HairBiz magazine and Australian Hair Industry Awards [AHIAs]), will join together in a collaboration over the 2021 Queen’s Birthday weekend in Sydney, honouring a traditional legacy and breathing new life into a changing world. These respected companies together play host to these two new events, Hair Festival and Australian Hair Industry Awards (Creative), supporting the hair industry by combining the unrivalled teams behind INSTYLE, HAIRBIZ, styleicons.com.au and the AHIAs. This
Furthermore, a customised approach to à la carte education under the successful Real Talk Business platform, launched in 2019, will be showcased over the weekend. The esteemed format will present various speakers, topics and brands across both days of the event, with broader and more specific sessions to learn from at your leisure. A ‘festival style’ evening event on the Sunday night will prioritise industry networking and the celebratory nature of the weekend. As a longstanding hair industry weekend, the Queen’s Birthday will continue to act as a meeting point and beacon for our salon community, showcasing the renowned solidarity and spirit in hairdressing. More event details, educators, brands and awards details will be named in the coming months, heralding an evolved extravaganza of what matters most in the hair industry. For more information visit www.hairfestival. com.au and for all information regarding AHIA categories, criteria, submissions, deadlines, judging process and more visit www.australianhairindustryawards.com.au
www.australianhairindustryawards.com.au
INDUSTRY EXCITEMENT BUILDS FOR THE NEW AHIA CREATIVE UROS MIKIC
“I was super excited to hear Linda and her team are expanding the AHIA awards to now include creative categories. These most certainly make our blood pumping and creative juices flowing and I know they will add to the growth and progression of the Australian hair industry, just as the AHIA business awards have been doing for the last 10 years.”
DEANNA PARKER ATTWOOD
“I was so excited to see the New ‘AHIA Creative Awards’ launched recently. After Expo announced it was no more, I believe there was huge hole in the competition calendar. Naturally Linda Woodhead and mocha publishing are the perfect solution to create this new event. They constantly prove this with the ever growing and reputable AHIA Business Awards. I look forward to see how it evolves and personally now all I need is my entry pack to arrive in my email.”
PAULINE MCCABE
“Our Industry as a whole could not be more excited to hear the news that Mocha, with Linda Woodhead at the helm, with years of credentials of running awards successfully, have announced the launch of the AHIA creative awards. I personally feel so delighted for all of Australia’s incredible hair creatives to have this platform to showcase their talent, and I look forward to creating some magic to enter. This event is so important for all of us to grow, to collaborate, to network and to showcase our creativity to the world.”
KRISTIE KESIC
“I was so excited to hear that Linda and Mocha have taken on the new AHIA Creative Awards. My team have been supporters of the AHIA business awards for many years now, it’s one of our favourite events and now to have Linda reinvent the creative awards is just fabulous. The dates are in our diaries and we can’t wait. This is the exact something we needed to motivate us right now. Thank you Linda and team Mocha. Bring on 2021 and this new era!”
SHARON BLAIN
“Mocha is a powerhouse when it comes to conducting industry awards. And now the final piece of the puzzle is the launch of AHIA creative awards. I’m looking forward to supporting these awards and embracing a new era of creativity.”
JAYNE WILD
How exciting that our Hair ‘long weekend’ lives on! Saved by mocha publishing. What an amazing time it’s going to be so thank you Linda. I couldn’t think of a better person to take on our ‘Oscars’ for Hair. Seeing how Linda and her team have run their previous awards, I can’t wait to see what they do with these !! WooHoo. Who knows who will re-enter! How exciting!“
TOM WHITE
“Thank the Hair God’s for Mocha Publishing and Linda Woodhead. AHIA Creative Awards is born and I AM PUMPED. I have been attending the AHIA Business Awards for the last 4-5 years and I am always in awe of the growth and success of it. Now that Mocha have the Creative Awards as well makes perfect sense! In my opinion, Linda and the Mocha Team were the only crew to reignite the excitement of the awards after the cancellation of Hair Expo. See you all June long weekend!!”
BRAD NGATA
“As one door closes another opens…this is how I feel about the exciting news from the Mocha team announcing the AHIA Creative Awards! Linda and her team have honed their skills and expertise with their award competitions and gala dinners as well as bringing international talent and Australia’s best hairdressers to educate at HAIRBIZ Forum for the past ten years. A welcome event over the Queen’s Birthday weekend in June. A weekend the hair industry gladly gives up to promote and network with Australian and International hair worlds sharing ideas and education. I look forward to attending the inaugural event in 2021 and who knows might even dust off the scissors and enter the AHIA! I think all the great stylists past and present should enter to show our support to the Australian Hairdressing Community. Of course it would be great to win but more importantly shout “We’re back! Thank You Linda”
DANNY PATO
I am extremely excited that Mocha, with all of their years of experience in our industry with awards and publishing, have taken over the mantle from Hair Expo. They are extremely respected, and I couldn't think of anyone better to take this important platform to new heights. I'm genuinely grateful for Mocha to bring our industry together again under one roof after feeling like we'd lost our big annual get together. So, thank you, Mocha - I can't wait to go on this new journey!”
DENNIS LANGFORD
“This is such exciting news. That out of these challenging times, new opportunities present themselves. I am so pleased that Linda has added creative expression to her long list of business recognition awards. Always here to support mocha!”
BENNI TOGNINI
“I am very excited and happy that mocha are launching the AHIA creative awards having already run the business ones successfully for almost 10 years. For over 40 years, we, the Togninis family, have been involved in Hairdressing Awards and it’s time to bring new life into our Australian Creative Awards. I can’t wait to be involved in this new era! On a personal note I want to say a very big congrats to Linda and her team on taking on this ‘shit hot’ adventure! Thanks!”
OSCAR CULLINAN
“I am thrilled and excited by Linda’s AHIA creative awards. Our industry now more than ever needs to be championed by trailblazers like Linda Woodhead. A hugely loved and regarded publisher and event icon, recognised, lauded and loved both in Australia and overseas. Wishing her the best in this new addition to her already successful brands.”
JULES TOGNINI
“So stoked that mocha are launching the AHIA creative awards in 2021. Having already run the business awards successfully for almost 10 years, the new creative awards are set to be a hit. Looking forward to dusting off the scissors and calling in some favours from my photographer! It’s a new era and I am pumped that we are not saying goodbye to the awards that we all loved so much. Hello to a new beginning!”
www.australianhairindustryawards.com.au
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BY AFTERMATH. EDU Louise Graham
Nassar Lamy
Founded by Kobi Bokshish & Adam Ciaccia AFTERMATH Hair Education is a Global Independent resource for Professional Hairdressers. A platform for Hairdressers to create, contribute and consume Hairdressing Education content, 24/7. In good times & bad the Global Hairdressing community is here to support one and other; united together through friendship, positivity and kindness we can overcome any crisis. During the peak of the COVID-19 health pandemic AFTERMATH contributed as a free educational resource for hairdressers to remain engaged in the industry during a time of crisis, and as a group that has now amassed over 12,000 members featuring some of the most talented hairdressers we’ve seen, some of whom are the country’s best kept secrets! The group, aka tribe, is powered by hairdressers for hairdressers; there is no personal agenda and the content comes from members of the tribe, offered without ego, a desire to self-promote or to seek recognition. AFTERMATH is all about sharing in a safe non-judgemental environment, to help, grow and inspire. ‘The Tribe Awards’ 2020 were born out of an idea to once again inspire the group with an equal opportunity online awards platform that everyone could get involved with. A level playing field where entrants were invited to submit their styles and cuts all on the same Mannequin, using just a phone to take pics with freedom to do their own makeup, tattoo art the skin or what every else they wanted to do to express their creativity. 28
Hair Biz Year 14 Issue 5
Lynette Chasmer
The 4 Categories included:-
Mannequin of the Year - Open to all hairdressers and barbers, everything goes here with no rules! Styled Mannequin of the Year - It’s all about styling! Men’s Mannequin of the Year – A showcase of uber cool men’s cuts and their beards too! New School Mannequin of the Year - Restricted to hairdressers who are yet to qualify, but again anything goes! Judging took place within the Facebook group by the tribe members awarding 1 point for a like or a heart and 2 points for a comments. Prizes came in at a value in excess of $25,000 from valued supporters.
THE WINNERS MANNEQUIN OF THE YEAR
WINNER: LOUISE GRAHAM, TOGNINI BRISBANE Mazella and Partner kit, personally assembled by JB Mazella $4000, Hair Biz Magazine Profile feature $990 SECOND PLACE: Joshua Congreve - Tognini Brisbane Piiq Digital Subscription $3000 THIRD PLACE: Santiago Reyes - SR Salon Tijuana Mexico Eco head pack $1200 KA AWARD: Cameron McGowan - Smyths Inc Noosa Excellent edges Voucher $2000
Tash Williams
MANNEQUIN OF THE YEAR - MENS
WINNER: NASSAR LAMY - PERTH AUSTRALIA Andis barber set $800, Hair Biz Magazine Coverage SECOND PLACE: Georgie Bools - Mr Burrows Hair - Sydney Matrix Australia Education Voucher $1000
STYLED MANNEQUIN OF THE YEAR
WINNER: LYNETTE CHASMER - ESSEX UK Amazing Hair Voucher $600, Sharon Blain Boot camp $495, Salon Cosmetic Voucher $500, Trico Lab $500, Hair Biz Magazine Profile feature $990 SECOND PLACE: Deanna Hewitt - Melbourne Australia Comfortel Stylist Trolley and brush cleaner $900, Matrix Australia Education Voucher $1000 THIRD PLACE: Kate Leggatt - Sass Hair Design Temora NSW Adam Ciaccia Shadow Program $900
NEW SCHOOL MANNEQUIN
WINNER: TASH WILLIAMS - RA HAIR, DUNEDIN NEW ZEALAND Excellent edges $2000, Hair Biz Magazine Coverage $990 SECOND PLACE: Louise Graham - Togninis Brisbane AHFA Tickets $700, Matrix Australia Education Voucher $1000 THIRD PLACE: Rebekah Morton - RA Hair, Dunedin New Zealand Salon Cosmetic Voucher $500, Kofer Bag set $600 KA AWARD: Mia Lombardo - 1972 Sydney Elite Hair Education Scissors licence program $3500
For more live education on Facebook follow @AftermathHairEd
MANNEQUIN OF THE YEAR WINNER: LOUISE GRAHAM, TOGNINI BRISBANE
The Aftermath Hair Ed competition was a great way to encourage creativity during lockdown. The way the competition was presented offered unlimited possibilities as it took away restrictions of money as a high-end photo wasn’t needed. During this time, it was a nice reprieve to have an event that brought the hairdressing community together and focused on support towards other individuals work. My inspiration for my personal look was colour focused and ‘harijuku girl’ inspired. I wanted to focus my efforts on creating a polished social-media-ready look with a twist. It was such an encouraging feeling to win first prize of the overall mannequin when I’m only an apprentice and it is a reminder that the only limitations there are in this industry, are the ones you place on yourself. As a young stylist at Togninis, I have a great team to help me realise that there are no limitations and only hard work needed to achieve your goals.
MANNEQUIN OF THE YEAR – MENS WINNER: NASSAR LAMY - PERTH AUSTRALIA
I felt this competition was a great opportunity to highlight barbering and show the skills and techniques that are unique to barbers. It is a platform for barbers to be seen. My inspiration for my entry actually came from my own haircut and beard. I have always wanted to find someone to cut my hair the way I would like it, and this allowed me to show how. I was very happy and honoured to have my passion for my craft acknowledged.
NEW SCHOOL MANNEQUIN WINNER: TASH WILLIAMS - RA HAIR, DUNEDIN NEW ZEALAND
Winning this competition was incredible. I really appreciate all the support from the team at RA, and from Sarah, who got us all into Aftermath at the start. Doing it with a hand injury added to the challenge, but I’m really happy with what I achieved and I’m looking forward to seeing what I can do with two fully working hands. While we were in lockdown in New Zealand, I loved being able to learn from the best through Aftermath, so I could still do what I loved and keep developing my skills. That was where I first tried photographing my braid work.For this competition, I enjoyed that I was completely free to create whatever look I wanted. I get inspired by bright colours and different textures, and I wanted to bring those out in my entry.
STYLED MANNEQUIN OF THE YEAR WINNER: LYNETTE CHASMER - ESSEX UK
The Aftermath.Ed Styled Mannequin competition really interested me as during lockdown I had re-invented myself and my business, styling LIVE every week from my living room on Instagram Stories. Styling hair kept me going during the lockdown, so when Kobi and Adam created Aftermath.Ed it was a breath of fresh air in the styling community, bringing stylists together globally, with fantastic tutorials to follow, by amazing creatives. I created over 25 hairstyles on my mannequin over a 3-month period, the hairstyle I entered was a firm favourite, and I had also done my very first LIVE with this hairstyle so it was quite poignant. To then win Best Styled Mannequin in this global competition at the end of my lockdown was fantastic.
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HEALTHY HABITS WITH KATY REEVE
Katy Reeve was born into a hairdressing family. Her father owned a successful salon in the UK and her late mother was a well-loved high school teacher, so in some ways it may have been destiny that she would eventually become one of Australia’s most foremost hairdressing educators. Following a 10-year stint as Salon Owner/ Manager at Toni&Guy Manly, and National Creative Director for Toni&Guy Australia, she was acutely aware of what Salon Owners needed in terms of results-driven training, and decided to bring her own vision to life through her business, Katy Reeve Education. Her educational content is relevant and her approach, inspirational, but it’s not her hairdressing prowess that we’re celebrating today. Instead, it’s her healthy habits! Read on as we discover how Katy maintains her physical and mental health and achieves balances in our busy world.
“THE BEST THING I HAVE DONE FOR MY OWN HEALTH AND HAPPINESS IS TO ASK FOR HELP. IT’S TO KNOW WHEN YOU’RE NOT COPING AND WHEN TO BE VULNERABLE AND ACCEPT HELP AND SUPPORT. ”
HAPPINESS What does happiness mean to you and how do you find it in everyday life?
Realistically, I think it’s impossible to be happy all of the time. I feel that happiness comes in waves. The word happiness means “the state of being happy”. I love this quote by William Saroyan: “The greatest happiness you can have is knowing that you do not necessarily require happiness” I try to find happiness in each day, even if its small.
BALANCE What do you do to maintain balance within a busy lifestyle?
I’m always striving for balance between work, family and personal time. Having said that, I’m a workaholic- I absolutely love my job, and I find it hard to turn off especially now with social media in the palm of your hand. I have finally found a few things that help me to maintain personal balance and they are reading, listening to podcasts, exercise and healthy eating habits.
FOOD AND EATING Do you have any specific dietary habits or preferences?
On the four days I train, I have a TRUE Protein shake straight afterward, and this helps with my recovery and to support lean muscle growth. I always eat breakfast and get super “hangry” if I don’t start the day right! I’m sometimes like a kid when I eat, in that I like lots of different types of food on one plate. I love it colourful. I love mezze plates or tapas style of eating, lots of choices and all separated from each other! (I know……OCD!)
I don’t eat many carbs like bread or pasta, and I’ll eat rice at a push however I do love a baked potato. I always like something sweet after I’ve eaten so at the moment, I’m having a bit of yoghurt or celery with peanut butter to satisfy that need. If I’m not prepared and organised, then its lollies and chips!
What would an ideal day’s meal plan look like for you?
TRUE Protein shake, then a homemade Chia bowl with fruit and seeds. I make this at the beginning of the week and eat it in the car on the way to work as it takes nearly an hour’s drive. It also means I’m not rushing my breakfast, as I hate rushing food. I have 1-2 coffees a day, which is a flat white with oat milk. I have a mezze style salad that I bring from home comprising all types of salad veges, chopped cheese, chopped meat or chicken, plus yoghurt and crackers. I also make sure I drink plenty of water. A bad day is one litre, a good day is 3. Dinner is really variedsometimes its Mexican with the kids, others it’s a slice of toast and a cup of tea!
EXERCISE Do you follow an exercise program?
I have always loved movement. It’s the one thing that I have complete control over, and it particularly helped me through the COVID pandemic. I mix cardio, strength training and Pilates I’m obsessed with my training gym called Chocolate Box Training, which works on strength and conditioning, programmed over 4 x 3 week blocks. It holds you accountable for your results by encouraging you to record and beat each week, and it’s so hard….. it hurts, and I love it! To balance this, I absolutely love Pilates. I have done different forms of Pilates, including reformer with my best friend, Laurie (the best group fitness instructor I’ve ever met) and most recently the spring collectiveTSC on demand. With two of the best instructors, it follows a simple building block methodology so I can tailor the workout to the time and fitness goals I have- and I don’t have to leave my house! Pilates is so good for hairdressers as it works on your core which is great for your back and posture if you are standing for long hours. It’s also great for lengthening and strengthening all your muscles that are in the same position all day. Finally, during Covid I gave myself a goal to learn to run. I’ve always been an awful runner and I give up really easily. When the gyms were closed, I did lots of training online and then topped it with running. It took me 10 weeks of running 3-4 times a week before I achieved my goal, but it felt bloody good.
CONSISTENCY Are you consistent with your healthy living habits or do they start and stop, depending on what is happening in your life? I exercise at the gym at 6.30am, 4 days a week and Pilates or focused stretching 2 times a week. I’m down to running once a week now, usually a leisurely run on a Sunday. I have 2 boys, so we are doing physical activities all weekend! I’m pretty consistent with my diet, but of course I love a blowout and I don’t calorie count or have any rules really. The only thing I have realised is that when I’m really under the pump, I need to be organised. I also try not to drink alcohol when I’m really stressed or feeling anxious, as it amplifies the feelings for me and makes life difficult and much harder to cope with. And sleep! Sleep is so important to recover, both body and mind.
HABITS What habits have you developed that set you up for success?
Exercise is not only to be fit and healthy, it’s an absolute must for my personal mental health. For me, exercise is about control- when I’m in control it helps with my stress levels and my anxiety which I have always struggled with. Even when I’m physically exhausted, I drag myself outside or to the gym and I instantly feel energized.
What’s one habit that you’d like to break or change to be healthier or happier?
I would like to drink more water, and as a hairdresser it can sometimes become difficult as we are on the salon floor working and don’t get to drink regularly. Drinking water helps maintain balance of your body and skin.
What’s the best thing you’ve ever done for your own health or happiness?
Getting in control of my physical health has been very important to me, however getting on top of my mental health will be a lifelong process. The best thing I have done for my own health and happiness is to ask for help. It’s to know when you’re not coping and when to be vulnerable and accept help and support. I’m incredibly grateful for the important friends and my family in my life.
Katy xxx Hair Biz Year 14 Issue 5
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A BIG PICTURE THINKER LEIGH JACKSON - ELLE J HAIR
From the moment you step inside this gorgeous, fun and friendly Brookvale salon, you know you’re in for a treat. Red or white wine? Tea or freshly brewed coffee? A light snack or sparkling water? Whatever their clients need to relax and enjoy some ‘me’ time, is exactly what they’ll receive… while the team focus on what they do best: making them look sensational. Together, the award-winning team at Elle J Hair has a combined experience of over 70 years in the industry, so clients know they’re in great hands. With healthy, beautiful hair as their priority, they’ve selected a colour range that is vegan, and sulphate, paraben and ammonia free and if there’s education on offer, they’ll be there, learning the latest technologies and techniques.
street and I loved it! It was a natural progression to become a hairdresser and I stayed at that salon for 6 years before moving on to a busy shopping centre salon. After 18 months, I knew it was time for me to open my own shop. I had just turned 24 and had been hairdressing for 7 years
But in addition to offering great hair services, this is a highly successful business. Salon Owner, Leigh Jackson, is completely ‘off the floor’ and runs a very tight ship! Every touch point of their service delivery is thoroughly considered, and Leigh knows her numbers inside and out. Known as a ‘big picture thinker’, Leigh has big plans for her business and has no intention of slowing down any time soon!
Yes, I knew from the start of my apprenticeship that I would like to own my own salon one day
Hair Biz Editor, Kym Krey, spoke with Leigh recently.
Leigh, tell us a little about your career prior to opening your salon.
My First job at the age of 13 was as a tea and tidy assistant at a small salon at the end of my 32
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Was business ownership always something you wanted to do?
Leigh Jackson
What do you love most about owning your salon?
I love that. My team are really good people; we have fun together and I think that shows. I also want people to feel like they have had an experience when they come to us, so our service includes yummy snacks and a great drinks menu which even has cocktails! Exceptional customer service is always a must but consistent follow up is also a priority.
And what do you think makes Elle J Hair unique?
Has your business journey been a smooth ride so far or have there been a few bumps along the way to overcome?
I love the freedom of being able to do what I want, work when I want to and create the type of salon and services that I’m proud to say are my own creation. I wanted to create the type of salon that I thought my skills and customer service levels reflected.
We get told all the time from our customers that we have a friendly, down to earth vibe and
I’ve been pretty lucky and would consider my
14 years as a business owner pretty smooth. Of course it hasn’t always gone to plan but I haven’t had any major setbacks that I can think of.
What have been some of the challenges you’ve overcome?
One of my biggest challenges was running out of chairs! My first little salon was only 50 square meters. It had no staff room and the toilet and laundry were outside the back door. We had the fridge, sink, microwave and colour mix-up area all living in what was essentially a cupboard under the stairs. As the salon got busier, I had to think of new ways to innovate and utilise the space to add extra seating. I started off with 4 stations, then renovated so we could have 7 stations, then renovated again to add a colour table which gave us a total of 11 chairs. By this stage I needed to extend our trading days and hours so we were doing 6 days and open late 4 evenings, just so we could fit the clients in. We were bursting at the seams every day. I knew it was time to find a find a new space and needed to find something that ticked the boxes of bigger size, great location, good natural lighting, adequate parking etc. I’m happy to report that we are now in a spacious 150 m2 salon with an extra-large staff room! Staffing can always be a challenge but when someone leaves, you learn lessons and improve your processes, so your next hire usually is even better!
What was the biggest or most unexpected shock of going into business?
Paying tax! And learning how to budget so you have money to pay your next tax bill. In the first year or two, I had NO idea what to do and assumed my accountant would spell it out for me (which he didn’t), so when I got a $10,000 tax bill, I couldn’t pay it! I needed to go on a payment plan to pay it off, but it was a great learning curve and I’ve never been caught in the same predicament again.
You’ve managed to achieve something that so many salon owners want, but struggle to achieve and that’s building a business that allows you to be completely off the floor. How did this change business life for you and how did you achieve it?
As the salon grew in size, my job was becoming bigger and bigger. Working full time on the floor, managing and looking after a business is hard work! My goal was to reduce my hours working on the floor, so I started getting some business coaching. This was the best thing I could have done, and it gave me the confidence to step away a little bit at a time. I really enjoyed freeing up my time to grow the business and to do all the things that need to get done. I could now actually do them instead of doing hair, leaving my nights and weekends free. Even though I am still very much involved in the day to day running of the salon and I still live and breathe Elle J, I now have a work-life balance.
You’ve won/been nominated as Finalist for several business awards. How do you feel this experience has enhanced your business?
It was the most amazing experience to enter all of these awards and, of course, to become a finalist and even go on to win! The whole process of asking our clients to vote for us, then having such a huge response and seeing so many votes come in for us was truly heartwarming. Also, the process of sitting down to really think about the business in fine detail and why we deserved to win was very valuable and helped me to evolve our concept even further. Becoming a finalist several times is amazing but winning is a real buzz! It has given me the confidence to know that we are on the right track and are doing something worth being recognised for.
Share with us some of your secrets for building a great team who function without you on the floor beside them.
We spend a lot of time communicating with daily huddles, weekly 1:1 meetings, training sessions and staff meetings. Touching base regularly with the team about their performance and also their personal lives mean we have a close knit team along with the occasional bit of socialising outside of work where we all love to get together and have fun. Having a clearly defined culture and setting clear standards so that everyone knows how things are done in our salon really helps, and I feel confident that our clients are being looked after to a high standard, every time.
If you started again tomorrow, is there anything that you would do differently?
YES! I would do the same things, but I would definitely speed it up a bit! It’s taken me 14 years to get where I am now but if I were to start from scratch, I would have the confidence and knowhow to build it in a fraction of the time.
What would be your best piece of advice for other aspiring salon owners?
Get a coach and find like-minded business owners to bounce ideas off. Working with a great coach makes all the difference. I’ve learnt so much from the coaches I have had. It’s opened my eyes to the possibilities available to me, if I work diligently towards them.
What’s on the horizon for Elle J Hair in the years ahead?
I want to continue to grow Elle J to be the best salon on the Northern beaches for hair colouring and also to be an employer of choicethe kind of salon that hairdressers really want to work in. Who knows……… there might be an Elle J.2 on the horizon! www.ellejhair.com.au
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WHEN A DREAM BECOMES A SOLID BUSINESS ENTERPRISE! AGATHA VILLANO - EPIC HAIR ACT
Part of the Canberra community for over 19 years, Epic Hair is somewhat of an institution in the ACT landscape. With a portfolio of numerous national and international hairdressing awards under their belt, the team have certainly made a name for themselves, expanding to 2 locations and from their original 6 to a team of 20 talented Stylists. At the helm of this salon enterprise is Agatha Villano, who brings her 28 years of creativity, passion and determination to the brand. Beginning her hairdressing journey at age 15, Agatha knew from an early age that his was all she ever wanted to do- and she has done it well. Hair Biz Editor, Kym Krey spoke with Agatha recently to hear more about her exciting journey to success.
Agatha, tell us a little about your career prior to opening your salon, Epic Hair.
I started my hairdressing career a little earlier than most; I finished school in year nine when I was fourteen years old. I had fallen in love with hairdressing after working in a salon at the tender age of twelve; I knew very early on in life that my passion wasn’t going to be fulfilled in a classroom, it was going to be fulfilled by jumping into my hairdressing career. I worked for the same employer throughout my apprenticeship and was with them for the first eight years of my career. After that steady start, I had the confidence to branch out on my own. My first salon was 34
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a small suburban salon and a great stepping stone. Two years later, I decided to open a larger salon in a big retail space (Westfield Woden), and this was the beginning of the Epic Hair everyone knows and loves today. Opening the doors in 2001 it has continued to grow, and we have been going strong for nineteen years now.
Agatha Villano
Was it always your dream to own your own salon?
Of course! My passion for hairdressing has always been the driving force behind my drive to open and run my own salon. I was fortunate enough to grow up around family who were in business for themselves, creating an expectation that I would also branch out on my own. The philosophy was always that if you do well, you open your own business. After completing my apprenticeship and gaining further training, I took the opportunity to travel the world and work overseas, gaining work experience in Italy, London and America. Upon returning home, I knew it was the right time to make my dream of owning my own salon a reality.
What are you most proud of about your business?
This can be difficult to answer because there is so much, but the first element that pops into my mind is the location and the design of the salon. The salon’s presence and image is a reflection of me personally. I wanted the salon to be a true extension of who I am and the passion I have for this industry. Then, of equal importance, is the culture of the salon. My incredible team have been with me for many years, some for over ten years! In this industry, staff retention can be difficult, and I pride myself on having staff who feel like family. Speaking of which, I am also very proud to have my Mum and sister work
in the salon as well, both working in front of house. One of the key elements of having such loyal staff is that you naturally create loyal clients. Having a consistent and happy culture ensures clientele behaviour is the same.
What would you say are the core values or philosophies which define your business and leadership style?
My leadership style is based around my core values which are honesty, security and family. I do this by creating a culture of support with opportunities to further their careers whilst working in a beautiful workplace. Being a leader means providing staff with financial security, and I personally think that this means paying above award wages, as creating long term stability for my employees is very important to me. Many of my staff are from diverse backgrounds, some of whom live far away from their families, and I love being able to create a family environment in which they can thrive.
Who were some of your early industry heroes and who inspires you today?
Firstly, I would have to say one of my TAFE teachers, Vicky McCoullough, as witnessing her passion, talent and drive in the industry inspired me to stay true to my passion early on. I derive a lot of inspiration from larger salons here in Australia and around the world. I am continually inspired by the incredible companies I am partnered with who create world-class products that allow us to deliver above and beyond services to our clients such as TIGI Kerastase, White Sands, DNA, ANTI and EVY. Then I have to say my staff, and happy clients also give me constant inspiration.
What are your secrets for building a happy and high performing team?
Being an active, involved leader in the business six days a week allows me to be there for my team. I feel personally responsible for their wellbeing and their happiness in their careers. We have staff meetings like all salons do, however, ours is based around everyone having the opportunity to contribute, ask questions and everyone is equal in the team. I also LOVE to write everything down. If something pops into my head I make sure I write it down so the staff can see what I want to share. ,There are lots of notes in the staff area of the salon, and nothing gets missed that way.
You have had such a long term partnership with TIGI Haircare. Why do you feel this has been such a good fit?
My relationship with TIGI at Epic Hair is more than a business transaction; it’s a true partnership. One built on products of the highest standard, education and endless support. TIGI’s culture, attitude and presence in the market is similar to mine, full of passion and outside of the box thinking. Our partnership is about creating hair that we are all proud of.
What do you feel is important in building a strong salon brand?
Having a strong reputation year after year is vital. With our high staff retention, quality products, excellent training and beautiful salon, our brand remains consistently strong. It is a holistic mix of those elements that make a salon’s brand strong in today’s market.
You opened a second location in 2011 which many salon owners have found difficult to do successfully. How did you make this work?
Opening the second location became a possibility for me because I had a strong business partner in Chris Burton. Chris and I had a partnership built on trust and a common vision and that removed the risk and stress of opening a second salon on my own.
You have such a strong focus on your responsibility to educate each client on great home care. How did you build this to become second nature among your staff?
One thing I know is how critical home care is. Trust me when I say that I can tell the difference when a client is using the products we recommend Vs using other inferior products. At Epic Hair, we care deeply about maintaining our client’s hair until their next appointment. Our staff consistently undertake training to stay well informed on the products we offer, and we also have an incentive program for staff, which is important for them and the business as a whole.
What have been some of the biggest challenges you’ve faced along your journey of business ownership and
how have you overcome these?
The biggest by far was upgrading the salon. After sixteen years, it was time to update and with the update, we also expanded by taking on more space. During construction, we wanted to remain open for our wonderful clients, however, even though we were taking on more space, with the requirements of the build, we only had a small area that could function as a salon. At one point we had twelve staff and one basin! But we made it work, and we now have the impressive salon we call home because we worked through that obstacle. Now in 2020, it’s the current pandemic we are living through, but I believe good management can make anything work and as a salon, we are thriving and surviving in 2020, which is credit to how we manage everything.
If you had your time over again, would you do anything differently?
I don’t believe I would do anything differently as everything I‘ve been through has brought me to the incredible place I am right now. Perhaps I would have built in a little more time for me- I have been working six days a week for the past twenty-eight years- but in the next breath, I want to say that I don’t regret that. It’s what drives me, it’s my passion and I love it.
What would be your best advice for aspiring salon owners?
Follow your dreams. For me, it’s about good energy. People over the years have said how lucky I am, but it’s not luck, it’s hard work, blood, sweat and tears. Being in the salon with the best attitude, giving off good energy and striving to be the best is how you create a successful salon. You also need to prepared to be in the business fulltime; you have to be that presence, inspiring and motivating your team.
What’s on the horizon for the future of Epic Hair?
We would love to travel again! We’re missing our New York fashion weeks, our TIGI Academy training in NYC and London, plus attending ANTI training with staff. Also on the radar is our new social media strategy where we are bringing the look, feel and passion from the salon floor to the online world, it’s going to be amazing! Hair Biz Year 14 Issue 5
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7 TIPS TO CONSIDER WHEN
DESIGNING A SALON
With Colour Bar Studio opening its new flagship salon in Northern Virginia, USA, in the middle of a global pandemic, there were a few additional things to consider to ensure that, not only was the space beautiful and inviting, but that both clients and staff felt safe.
Owner Tania Saldaña worked with Interior Architect Savannah Montgomery of Montgomery Home to design an ‘escape’ with state-of-the-art features, offering a luxury experience in a modern intimate setting. At the top of her priority list were three elements: • Superior lighting • Contemporary high-tech equipment • An opulent, yet warm and welcoming aesthetic The moment guests step across the threshold and onto the sumptuous Duchateau flooring, under the glow of John-Richard chandeliers, surrounded by ROMO wallcoverings, they are completely transported away from everyday life. From imported Italian shampoo basins to lounges featuring shiatsu massage and electric mirrors that keep guests bathed in bright daylight, the duo left no stone unturned on the path to unparalleled elegance and practicality. Working with clients all over the world on projects from completely new construction, remodeling and restorations, through to complete redesigns, when it comes to salons, these are Montgomery’s top recommendations:
1. Lighting -
The most important element for a salon, having true natural daylight is not only important for viewing color at the chair, but also 36
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for reducing shadows and creating focal points throughout the salon.
2. Equipment -
Comfortable chairs and luxe shampoo basins are critical for the comfort of salon guests. Cushioned floors help reduce strain on the feet and back for stylists, and tools such as hanging blow dryers not only reduce stress on necks, backs and shoulders, they’re also a memorable design element that generates a “WOW” factor and word of mouth buzz.
3. Colour – The salon palette should be cohesive and minimal to tell a story - three colors tops.
4. Walls – Ideally, keep walls blank and make the
salon décor the eye candy. Unless it’s a strategic design element, artwork can also change the balance of the aesthetic.
5. Outlets and Hardware –
Keep outlets inside drawers or cabinets and use finger pulls to open drawers for a slick clean look.
6. Reception –
Make a great first impression by creating privacy and visual impact with a statement logo and other design elements such as chandeliers and sconces, textured wallpaper and interesting desk design.
7. Colour Bar – This is a great opportunity to
not only free up space for styling and increase seating capacity, but also create a focal point for the salon where guests relax whilst their colour is processing. From this position, they can also see Colourists selecting and mixing colour, but just make sure the design prohibits guests from seeing empty tubes, boxes and soiled bowls and tools! “When designing a salon, getting it right the first time is really important, and the key to keeping it looking beautiful is having ample storage so everything can be tucked out of site and the ambiance work its magic,” adds Montgomery. And, to assist salons in adjusting to safety guidelines for COVID-19, Montgomery has these additional tips: • Make sure any additional features such as privacy panels between stations and protective panels at reception match your décor. Keep them simple, but stay within your colour palette and overall design theme. • Most fabric on chairs and benches can be upholstered with clear plastic for easy cleaning without disrupting design. • Signs and/or social distancing markers should be discrete, but visible, and harmonize with the current décor. freestylesystems.com
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IT’S ALL ABOUT Kimberley Marks
The Curls
By Kimberley Marks
It all began as a young child in the 80’s and early 90’s, with fond memories of sitting behind her mum while watching Hey Hey It’s Saturday and brushing out her glorious John Farnham style mullet-with-fringe coiffure. You see, in the 80s and 90’s, curls and the subsequent frizz that went along with them, were the style du jour.
Fast forward 30 years and the new wave of curls is most definitely coming through! However, these curls are not the frizzy bouffant ‘Permed-By-Tracey’ look of that bygone era. These curls are fierce. They are powerful. These curls say more than just “My hair grows out of my head in spirals”. Kimberley Marks is a Stylist of some 20 years who decided to ‘be’ the change curly clients needed to see. Discovering the ‘Curly Girl Method’ from a client, she promptly bought a ticket and flew to London to learn the craft from the Master of Curls herself, Lorainne Massey- and the rest is history. She came back, opened curl salon in Seaforth, NSW, and is creating a cult following around the world with both curly clients and hairdressers hungry to learn how to better serve them. Says Kimberley, “I sincerely apologise to all the curls over the years which I abused with a brush. I knew not what I did. Now, as a stylist, my thing has always been natural, beautiful healthy hair, but what I’ve learnt now about how to care for curls, is next level. In the process of learning how to care for curls, the most valuable lesson I have learnt is to care for the people behind the curls” We wanted to know more about this curl revolution, so Hair Biz Editor, Kym Krey spoke with Curl Queen Kimberley Marks recently. 40
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Kimberley tell us a little about your career prior to opening your business
I started hairdressing in 2000, working for Christiane’s Hair Design for about 7 years and during that time, I was awarded Apprentice of the Year and given a flagship store to manage upon the completion of my apprenticeship. My salon went on to win the company’s Salon of The Year award for the first year of trade. After winning Salon Manager of The Year in 2005, I was quickly promoted to become the company’s Education Manager, where I attended many training courses with various companies before creating my own program which I delivered state-wide. After leaving Christiane’s, I started my own mobile hair business which I ran for about 10 years, until I decided it was time to get back on the salon floor. I started renting a chair and quickly discovered The Curly Girl Method from a client. I realised the potential and how little training there was on cutting curls dry in Australia, so in November 2018, I travelled to London to train with Lorraine Massey who developed The Curly Girl Method and wrote a handbook to guide the curls of the world.
How did you come to be infatuated with curls? Has this always been a passion of yours? The client who actually introduced me to The Curly Girl Method had the most beautiful head of curls I had ever seen, and I wanted IN on what she was doing to care for her curls. She introduced me to an Australian Facebook
group, with a wonderful community of curlyhaired women. The before and after pictures took my breath away and I knew I had to try it for myself- I had always wished for my own curly hair to look better curly. It was always hit and miss!
You flew all the way to London to develop your skills by doing Lorainne Massey’s Curl By Curl cutting program. Why was doing that program so important to you and what did you gain from it?
Doing Lorraine’s Program was so important to me because I knew that I needed to learn from her; she was so hugely respected within the curl community. She has been such a strong voice in the proper care of curls, where our own industry has failed us. I knew that training with Lorraine would be the best and quickest way to grow my clientele. There is also a real shortage of adequate curl training in Australia, and even the world in fact. I felt that learning from Lorraine would put me in the best position to bring better curl education to our shores.
What are the most important things that stylists need to know when working with curly hair?
The most important lesson I can tell a stylist working with curls, is that water is everything! We have been told for years that our products do all the hydrating, but that’s simply not true. Curls are thirsty and they need water, before they need product.
What are some of the most common mistakes we make with curls?
One of the most common mistakes we make with curls is slicing, texturising or thinning curls. Curls have such beautiful variation in texture- they don’t need our help to have texture. Any type of texturising shatters the curl. It will look amazing when the client leaves the salon, but the shape of the haircut just won’t hold. Another common mistake we make as stylists is to cut curls wet. Curls sit so
much better when they’re cut on dry hair, due to the variations in curl patterns found on every unique head of curls.
On returning to Australia, you opened a specialist curl salon, focusing your business entirely on curly haired clients. What was the response?
The response to my Curl Salon has been overwhelming. I have clients who travel to see me from all over, with many clients travelling for 1-2 hours to visit the salon. I have employed another stylist and the 2 of us are usually booked out for 6-8 weeks in advance. I’m now looking to recruit a 3rd stylist and have had to employ a Salon Co-ordinator to help with the daily running of the salon. I opened the salon just 18 months ago, so the growth has been rapid.
You’ve developed an almost cult-like following around the world. How was that profile built?
My following was mostly built around social media, predominantly Facebook. Creating a community around Facebook groups and how that platform enables sharing of information has really helped to build my profile. I’m now slowly building my Instagram profile, but Facebook has been integral in building my profile and following. Client advocacy has always been useful too, making your existing clients become raving fans has been and always will be, the best way to make your audience grow. Consistency and wowing our clients and providing them with a memorable experience the backbone of everything I do.
You also offer educational programs here in Australia to teach other stylists the craft of mastering curls. Tell us a little about those programs.
I have started to offer a range of educational programs. I started with a 2 day workshop in my salon, where qualified stylists learn how to cut dry on all textures, from wavy through to afro and how to effectively style each hair type. I also touch on pricing for these services and how to market the services on social media. I have spent some time travelling around the country delivering Look ’n’ Learn programs to introduce stylists to the dry cutting method, as well as hands-on hydration workshops, teaching stylists how to properly manage curly hair in their own salon environments. I also offer in-salon full day training for individual salons wanting their whole team to learn how to perform dry cuts on curls as well as how to effectively style curly haired clients to make sure they are walking out of the salon
feeling amazing about their curls.
You say that the most valuable lesson you have learnt is to care for the people behind the curls. Take us through your thoughts around that.
We’ve all heard our clients say they don’t want their hair to look “frizzy” as it can be seen as messy or unkempt, or unprofessional. But what I have learnt since working exclusively with curly clients, is that the scars from a lifetime of having hair which is seen as ‘less than’ can run really deep. So many people have real traumas about the hair that grows from their head. I’ve heard story after story where my clients have really had to push back against their peers, families, friends or community to wear their curls with pride. I love that I can show them how to have their curls looking beautiful and to learn to embrace what they have been born with and be able to walk with their beautiful crown of curls held high.
And finally, what is one thing you’d like to say to every curly gal about their hair?
Your curls are perfectly imperfect just like you. Love them and love yourself. www.yeahthecurls.com Hair Biz Year 14 Issue 5
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INSIDE THEIR MINDS: A CHAT WITH MASTER COLOURISTS, STEVIE ENGLISH, JUSTIN PACE, DANNI SOLIER AND MATT CLEMENTS. By Kristie Kesic In this edition, Kristie Kesic sits down with 3 fellow industry colourists at the top of their game to talk all things colour. They are International Colour Artists, Global and National Brand Ambassadors, Salon Owners, Australian Colour Technicians of the Year and …….. they’re here to share their knowledge. They are Stevie English, Justin Pace, Danni Solier and Matt Clements.
What was it about colour that inspired you to be a colour specialist? JP: At high school, art was one of my favourite
subjects (and in my spare time, I regularly found myself picking up a paint brush.) Actually, I found colour the most challenging aspect whilst studying my apprenticeship, so maybe spending additional time on the discipline ended up making me enjoy it.
MC:
I love colour because the creativity and visual expression I could bring to a haircut was so immediate. It felt just as challenging as much as it felt like a natural direction to take. At the time, there was probably only a handful of dedicated Colour & Perm specialists in the whole country and that fitted perfectly with my need to create & forge an individual career path.
Work by Stevie English
DS:
I love the transformation colour can do and make a client feel good about their image, skin tone and how you can complement the cut by adding dimensions with your technique.
How long have you specialised in colour and have you ever worked as a dual colourist/stylist? SE:
I started hairdressing in 1993, and have been a colour expert since 1996/97
JP: Since my apprenticeship days (commenced
1992), colour was always my main focus. Around 2007, I became serious about colour. Where styling is concerned, I have always dabbled but I still believe that you have to specialise in one area to be the best, however, also need to understand other disciplines to make your discipline the best.
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Work by Danni Solier
MC: I have been a Colour Specialist for 31 of
the 34 years I’ve been hairdressing. In that time I have also done traditional men’s work and I still cut shapes that inspire me, although throughout my career, I’ve also been blessed with colouring the work of exceptional haircutters such as Kristin O’Connor, Richard Ashforth, Tyler Johnston, Benni Tognini & many more. This, in turn, has elevated my work and pushed me to produce the highest quality.
What is your go-to colour product, or the colour product you can't live without? SE: Powder lightener JP: Redken Shades EQ Gloss. It gives the most amazing shine without too much saturation.
DS: My go to colour product I can live without is Loreal Dia light.
MC:
I work with such a huge palette of products and tools that it’s hard to nail down a specific ‘go-to’, but L’Oreal Professionnel’s Smartbond technology has been an amazing addition to the work I do, allowing me even more confidence to perform the great changes I do on guests and models alike.
What is the colour tool that you can't live without? SE: My tail comb, I love my pings and I have fave tint brushes for different kind of work
JP:
My extra-long, metal-end tail comb (Y.S. Park.)
DS: Foil me foils MC:
I have many tools that I have found, bought or been gifted throughout the years, but I have used the very same brush to apply my bleaches and technical work for over 25yrs. It’s travelled the world with me and has been a part of the work I’m most proud of. A bit OCD yes, but it’s become my third arm - I will share everything in my toolkit except this!
How does your in-salon work differ from your creative work? SE:
I'm a product of the 90's- I do beautiful seamless fine foils and my creative work looks like a toddler was let loose with a paint set.
Matt Clements
Stevie English
JP:
Definitely two ends of the spectrum, but the main difference is the contrast in colour not technique.
MC:
Why should there be a difference? You can choose to be creative with all of your work. I apply the same approach to whatever I’m doing in or out of the salon - of course shooting a campaign or collection usually affords me more time in the planning as opposed to a client sitting in my chair for an appointment, but therein lies the challenge. I like to see the progression of a client’s journey with their return visits as this often fuels the changes or additions to a previously planned direction for their hair. Don’t wait until you’re training, at a course or preparing for a shoot or show to bring your creativity!
A lot of young hairdressers out there may admire your creative work and aspire to be creating that kind of work every day. What does your daily clientele look like and your daily colour work consist of? SE: I'm a mixed bag, but it would be 80% middleaged women who can afford my price tag.
JP: My creative work in photo shoots and shows is
completely different to what I do every day in the salon. The difference is that my salon work is for a client, their lifestyle and needs (which makes it all about them), however my creative work is outlook, vision and expression of self (which makes it about me sharing with the industry.) It’s the age-old paradigm of commercial versus creative.
MC: I am very blessed to have amazing shapes to
work on every day, so again, my approach is always to be “creative & creating” even with my bread & butter work. I have a large bleach clientele that I see daily and love experimenting with new tones for them, and when doing more commercial work, I still find somewhere to add a point of difference, something that makes it more personal for the client – and this in turn creates a stronger, more loyal clientele. We have a mantra of not doing the same thing three times on a client, and they mostly keep us to that as well, because it becomes part of their expectations too. This is my advice: Change up the foil patterning, or better still increase your freehand work while you colour. Choose new tonal families to work with that day or that week that you wouldn’t normally use and see how your work changes. Taking things out of your daily repertoire is just as important as adding new things – “Today
Justin Pace
Danni Solier
I will not do scattered foils on top amongst a base colour/regrowth application” – “I will not use my everyday toner”. Actively seek out the new! Work alongside a stylist buddy to change things up, and you’ll be surprised how refreshing your work becomes!
Where do you find your creative inspiration for collection work? SE:
Trend forecasting is super important, but I think it's more important to do what you love, not to try to win, or impress. Just do sh*t you love!
JP:
This question is asked a lot. I think that individual inspiration and creativity has to come from within, making it true to self. It’s important to slow down and look at what is around you, as inspiration can come from anywhere if the mind is in the right place.
MC:
I find inspiration all around me. Music, surfing - often doing things far removed from hairdressing can fuel my creativity as it can give me time to create a space in my head to fill with new ideas! I love art, street culture & architecture and derive a lot of inspiration from these. The way a young skater/surfer has cut or coloured their own hair can surprisingly bring heaps of inspiration that I can take from and elevate those ideas. I then create a story that inspires me, like a kind of movie clip in my head over and over that I then put a visual to, i.e. clothes, place, personality, soundtrack and character. Then I bring these ideas together to become the thread throughout the collection which ties it all together.
DS: It really is a team effort. We have team nights
where we find imagery we like, then brainstorm ideas and work on translating it into hair. I really love the creative process of growing an idea.
Who has been your favourite person to collaborated with and why? SE: KOBI BOKSHISH! He is one of my fave humans
and he pushes me, and we always have fun. Ultimately, if we are creating and having fun, what more can you ask for?
JP:
For a variety of reasons, I could write so many names, from photographers to makeup artists, designers to other hairdressers. As every collaboration is different, I tend to take something away from each encounter.
MC: This is a hard one. I have a few heroes and
have been lucky to have worked alongside some. Apart from working beside Kristin every day, I would say Richard Ashforth - SACO. He is the quintessential creative. He has the best blend of technical & creative I have witnessed. He is incredibly professional and unwavering in his pursuit of perfection and is very generous in his sharing. There are a few people you come across in your career that, while watching them work, you know that this is precisely what they were meant to do. Even more amazing is finding yourself working and collaborating with them – mind blown!
Who do you look to for inspiration or who has guided your career? SE:
I love likeminded individuals who want to better themselves and our craft. My friends in this industry have completely helped and there are far too many to mention.
JP:
I’m going to answer this more personally... I actually look to my father for inspiration and guidance. Even though he’s not in the industry, the fact that he’s kept me knowing where I’ve come from has grounded me. In the early days, I would definitely say Vidal Sassoon and the calibre of hairdressers that his legacy channelled.
DS:
When we look for inspiration, we tend be drawn to Guido, Angelo Seminara, Eugene Solomon.
MC: Most people in the hairdressing community
know of my history with the very early days of the then called Tognini’s Hair Workshop. It was a hotbed of creativity and energy of a kind that I’ve not seen since. Everyone wanted to create for themselves something unique and we all propelled each other forward. I don’t think these environments are always meant to go on forever as the energy that’s made together at some point splinters off in new directions – as it should, but it was mostly an amazing few years that set me upon a fantastic journey of travel and creating.
What do you look for when you are hiring or training your staff to become great colourists? SE: I hire for attitude- you can always teach skills JP:
Personality, the willingness to learn, being open to coaching and a good grounding in the fundamentals of technique. cont’d fover page
cont’d from page 43
MC:
A great attitude gets you most places! Having a genuine willingness to learn, practice and also educate yourself to be better is essential.
DS: I believe a great colourist has a good all-round
knowledge of colour, not just current techniques. They need a good understanding of the theory, like under coats, colour correction, natural underlining pigment.
Do you have any go-to techniques that you believe every colourist should learn? SE: Absolutely! Come to my education with Evo JP: I’m a big believer in the fact it’s a must to know
the fundamentals of hairdressing. As I’m very oldschool, I still look at technique over creativity. If you’re not disciplined in the fundamentals of hairdressing, you’ll not be able to be creative. Technique is there to support your intuition.
MC: I think there is nothing more important than
knowing, truly knowing your foundations. This is important for me as I believe it allows for greater freedom in creativity and helps to eliminate the guessing & hoping! Correct application of the everyday, like tinting and bleaching ensures longevity for your client and years of loyalty.
Matt, you’ve won Australian Colourist of the Year 3 times, Justin twice and Stevie, you’re also a winner, so from your expert perspective, what makes a great colour collection? SE: Variety. Beauty. And that one shot that makes you go WOW!
JP: Six photos that talk to each other and a dream team I’m not willing to name.
MC: A great colour collection for me must contain
of our industry are more popular at one time or another. I think in the last 2-3 years, there has been a bigger emphasis on Colourists again, which is great to see. What I have found though, is the predominant focus on just the now skills and techniques and not so much on the broader range of colour skills and knowledge that will take you through all the different trends you’ll come across during a career. Nonetheless if it celebrates colour as a whole, I’m for it!
What is the best piece of advice you have ever been given in your colour career? SE: Nothing sticks out., I'm made up of education, lots of mistakes and a drive to succeed!
JP:
It’s not about you, rather it’s about your clients and colleagues. Also, to learn from your mistakes.
MC:
The best piece of advice I was given was rather simple: “Try it!”. Invaluable.
DS:
A clean colourist is a good colourist.
In one sentence, what is your golden advice for aspiring colourists? SE: Know your basics and be fearless in your pursuit of your style.
JP: Training and education are golden tickets, never give up to the challenges and live your vision of colour (not someone else’s.)
a show of technical ability, individuality and an obvious spotlight on colour. I believe you can see someone’s love for the craft in a beautifully presented collection because all of the elements, however big or small, are clearly there and add to the detail of the story that’s being conveyed.
MC:
Do you think the industry’s view of being a specialist colourist compared to a stylist has changed over the years?
Huge thanks to Stevie, Justin, Danni and Matt for sharing their wisdom. Their belief in the fundamentals of education, and that attitude is everything are ethos that have been drilled into me from day one and philosophies that I teach in my own salon and education today. I hope every aspiring colourist can take something away from this interview and put this advice to good use.
SE:
ABSOLUTELY! Cutters and stylists were the heroes for so many years, then colour companies said, ‘Hang on, we make all our money from colour! Who is the real hero?!’
JP:
Yes. I think the two are starting to blend together more than I’ve seen in the past.
MC: I think it has gone up and down a few times
over the years. I found it harder than ever, 10 years ago to find Specialist Colourists as the trend was in becoming a “session” stylist. Sometimes trends and social media can direct the flow for what parts 44
Hair Biz Year 14 Issue 5
Work by Justin Pace
Never stop learning, and back yourself.
DS:
DS-It’s the hours and the time that you put in after work that are really important.
If you want to see these guys in action, facilitating unmissable education check them out at; Stevie English: @stevieenglish and education anything Evo Hair at Haircare Australia
Work by Matt Clements Justin Pace: @justinpace and contact can be made via website – under the ‘Salon’ tab, you’ll find a ‘Careers / Education’ subcategory: www. coandpacesalons.com Danni Solier @danni_solioer or @xianghair Matt Clements: matt@assemblyhair.com.au or @mattclements_colourist insta & fb.
Image supplied by Matrix
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10 TIPS FOR PUTTING TOGETHER A
WINNING PHOTOGRAPHIC COLLECTION Hob Academy International Creative Director, Akin Konizi, has been awarded British Hairdresser of the Year an astonishing four times. His eye for detail, beautiful images and precise cutting work ensures he is one of the most creative, inspiring and respected hairdressers of his generation. His work has graced the cover of international magazines and is frequently posted by other hairdressers and industry publications around the world on social media. “People often ask me what makes a great collection – and the answer is there are no rules. Imagery is subjective and what one person likes, another loathes. So, you have to shoot for yourself and create a collection that represents you and your skills. I have been incredibly privileged to have worked with some amazing photographers over the years and each of the collections are different and tell a different story.”
To help you plan your winning photographic collection, Akin shares his top tips gained from many years at the top of his game: 1. Plan your moodboard before you start your collection – this will give you your feel, your theme and your story. 2. Prepare like crazy – you can’t overprepare for a shoot! There will always be something unexpected that happens, but the more you are prepared, the less stressful it will be! 3. Be true to yourself – if you are shooting for an event such as an industry competition or national awards, don’t shoot for the judges. Create a collection that showcases your skills and your passion. Judges will be looking at skill rather than choosing something they personally like. 4. Think ahead – what are you going to use the images for? A photo shoot is costly, so decide what you will be using your images for after the competition. You want to use them for press, marketing, your window displays etc. – so bear in mind who your audience is. While you want to show your 46
Hair Biz Year 14 Issue 5
skills as a hairdresser, you also need them to be commercial and wearable. 5. Use the experts around you – the team you have chosen to work with are all experts in what they do, so listen to their opinions on lighting, or make up. Concentrate on the hair and let them worry about what they are there to do; don’t get distracted by other elements on the day. Of course, give your feedback and opinion, but let them do their thing first. 6. Try to breathe – if you are stressed, it will show in your photos. You won’t create the amazing work you are capable of and you will be disappointed by the results you create in a stressed state. There are plenty of people on a shoot, so make sure everyone has a job and everyone there contributes in some way. 7. Find your own style – you can be inspired by someone else’s work, but don’t copy it. You can take a texture, shape or colour as inspiration, but build on it to make it your own. 8. Have a production meeting – gather all the team for a meeting in the morning to make sure everyone knows what is expected. Go through the moodboards with the models, photographer, makeup artist and all the hairdressers and assistants. 9. Keep the day positive – It’s easy to fall into a negative hole if something isn’t working, but stand back and start again, look at it from a different angle or move on. www.hobsalons.com/academy
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THROUGH THE SANDS OF TIME With a passion for producing unique products catering to each individual’s artistic needs, White Sands is a professional hair care company committed to the hairdresser and the consumer with a vision to be the world’s best professional hair care manufacturer. The brand strives to market and distribute the best performing and innovative hair care products in the world. All of their styling, cleansing, and treatment products define quality, style and performance.
THE WHITE SANDS STORY
Wade and Daphne Savage
White Sands is a family owned corporation created 20 years ago by the Salas family with only $1,500.00 in hand – quite a humble beginning. The family of five - Fernando, Patricia, Aarron, Noel and his wife Kelly, began this adventure by filling products from gallons to 8.5oz bottles one at a time in Fernando’s garage. In 1999, White Sands participated in the Premiere Beauty Show in Orlando Florida with just a 10 x 10 booth. As Fernando spent his day on stage styling hair, his wife - and business partner Patricia sold the unique spray product he was using. By noon of the first day, 200 kits were sold – and the product didn’t even have a name. After this amazing first day, the Salas family knew the days of working for others were over; the end of the trip christened the soon-to-be developed line, White Sands. In 2006, White Sands welcomed yet another family member into the company fold, Don Stone (Brother-in-Law/Uncle), to grow distribution chains both nationally and internationally. Since this addition, White Sands has grown tremendously with 28 distributors nationwide. The White Sands family is truly living the American dream and is a true testament to the belief that with hard work and perseverance you can accomplish anything you put your mind to! For many years, White Sands has been the go-to styling range for hairdressers, makeup artists and stylists in Hollywood, and the incredible results can be seen everywhere from commercials to acclaimed TV shows to huge movie blockbusters.
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Hair Biz Year 14 Issue 5
Here in Australia, Wade Savage had spent many years in several management roles with major multi-national hair care companies, regularly travelling nationally and internationally to achieve desired outcomes. Daphne, Wade’s wife had originally trained as a hairdresser and at 21, she had established a business partnership in a Melbourne-based hairdressing salon. After a few years she became the sole owner, and during this time she travelled to London, undertaking a Vidal Sassoon course whilst there. Over the last 15 years, Daphne has been majorly involved with training and educating both salons and hairdressers. In 2005, Wade with his wife Daphne established a major wholesale business supplying hairdressers and hairdressing salons. “Through our wholesale business we discovered White Sands and with it, a range of PRODUCTS THAT ACTUALLY WORK!! We were so impressed with this brand that we bought the distribution rights for Australia and New Zealand and created White Sands Australia.” Says Wade. HAIRBIZ spoke to Wade and Daphne about this iconic brand, the people who love it and how it has withstood the test of time, thus showing how impressive it really is, not to mention how it has evolved from such an incredible history to today!
The White Sands products are known for fantasy hair creations but tell us more about ther benefits and styling properties of the brand.
The beauty of White Sands products is the hair can be re-styled over and over, without the integrity of the hair being compromised. We found they supply the ultimate in hair protection with a moisture balance that offers lasting hold and humidity resistance. Our highperformance formula transforms tresses into beautiful, flawless hair. More impressive benefits include: • 48-hour memory • No residue • No flaking • Easily combed through for style changes • Soft to touch • UV protection • Repels moisture in harshest weather conditions • Increases the amount of shine in the hair when paired with your favourite hot tool. • Can be used with or without hot tools. • Contains natural botanicals with cutting edge science.
A little known is the fact that the brand is cruelty free & contains natural botanicals. How does this work alongside cutting-edge science?
White Sands products use cutting-edge science
combined with natural botanicals such as heliogenol, lemongrass and chamomile to make each formula dynamic and unique! We’re proud to say White Sands is CrueltyFree and contain additional natural botanicals, ie: Orchids Oil, whilst specifically targeting issues through this cutting-edge science. An example being the cationic or positively charged ingredients of our Curl Up In Silk Mousse which adhere to the curl like it is magnetised. This attracts moisture, pulling it, sealing it and keeping it in each strand. What moisture is lacking in the hair this ingredient gives it to you and more! The Cure 24/7 uses a scientific process called “Cellular bridging”. This innovative process stimulates hair cell renewal with micro-gels so tiny they instantly fill cuticle cracks, leaving each strand smooth and repaired up to 7 days. It conceals all visible flaws and provides an even surface texture. Undercover Styling Spray provides a gluten-free and paraben-free spray with thermal guards. Perfect examples of Cruelty-Free, natural botanicals and cutting-edge science working together.
“WHITE SANDS IS A BRAND WHICH DELIVERS IN-SALON RESULTS THAT YOUR CLIENTS WILL LOVE!” What assistance does a salon receive in terms of education, merchandising & marketing?
Through our online education portal www.WSA. HOW which was developed in 2018 to enable White Sands salons, hairdressers and stylists access to How-To video footage related to our products and their use. As our brand presence continues to grow in Australia, we recognised the importance of delivering online education, which is accessible to both the professional hairdresser/session stylist, and the consumer, and provides clear tutorial demonstrations on HOW TO use specific/star products from the brand to get the most out of them for desired results. We also have an Education page on our website: https://whitesandsaustralia.com.au/education/ which provides educational videos, styling cont’d over page
cont’d from page 51
“White Sands has developed beautiful, affordable products that are just amazing for ‘the curls and unruly hair’. The shine and life the products encourage in the hair is sensational, and a standout for me as a stylist & salon owner; our aim is to always deliver healthy, shiny hair to our clients! My absolute favourite, go-to White Sands product is “The Fix” - the name of the product says it all!” Agatha Villano, Epic Hair, ACT videos, backstage footage and onlocation footage. We have found these to be extremely important in 2020 as digital/online learning has become a true focus. We also supply:• “HOW TO” Cards demonstrating how to use WHITE SANDS products. • WHITE SANDS window Stickers. • “How-To” support line for salons. • Trade Only on-line ordering.
Why should a salon look to include this brand as an option for clients?
WHITE SANDS is a brand which delivers in-salon results that your clients will LOVE! Products that are easy to use, have amazing benefits and styling properties, cater for all hair types, and deliver what they promise. Once used, your clients will demand to BUY IT FROM YOU.
Why do MUA’s & session stylists love this brand?
The NUMBER 1 overwhelming piece of feedback we always receive about White Sands is that it is a range of products that do what they say – across the board! We absolutely understand that this is an extremely huge compliment for any product range and is also another reason why we are so passionate about it! More reasons include (but are not limited to!): • Quick & easy to use • Easily manipulated for any style • So versatile. • Works in any environment no matter what the temperature • Styles can be quickly changed without washing out. • Protects the hair from heat and enhances shine.
How far has WSA come from the days of huge hair creations we used to see parading around 52
Hair Biz Year 14 Issue 5
hair expo australia?
Simply put - it’s come a long way. When it was first launched at Hair Expo, the focus was on the incredible strength and hold this unique product had. We’ve now been able to implement the range into our everyday styling for holding curls and waves or for straight styles without being affected by humidity or dampness. It was a hook, from the days of showing huge hair creations parading around Hair Expo. We can now demonstrate how our brand can be easily used for occasions and everyday hairstyles by both the hairdresser and their clients. The efficacy, versatility and staying power of the range are just three reasons White Sands was the product range of choice backstage for the 2019 Melbourne Theatre production of SCHOOL OF ROCK. They were imperative in creating the Rockstar worthy hairstyles - from curls, braids, spikes, slicked styles and ponytails, there was a product for and every hairstyle backstage! It’s long been recognised as the products of choice for professionals in the session stylist industry and our products are now available to all hairdressers. With hold memory, zero flaking and soft touch finish White Sands is the perfect product for all occasions- and everyday use!
Brand Collection Credits HAIR: HAIR BY ELESHA RAE MAKEUP: TAMARUA BEAUTY ACADEMY PHOTOGRAPHY: JASON LAU STYLING: LEROY LORENZO CREATIVE CONSULTANT: DAPHNE SAVAGE
www.whitesandsaustralia.com.au
“To find a product that actually does what it says is hard, but to find a product range where all of the products do what they say, almost never happens. From this we have had the amazing opportunity to discover White Sands, a product range that does what it says. From working with them at 2019 Hair Expo Australia for our Main Stage show, seminar and workshop, and in our London Education studio, we can really say if you haven’t tried them, do!” Palmer&Company International Education Team “I have been using White Sands hair products on all of my bridal and editorial work for many years. They are hands down the best styling products I have ever used. These products are so versatile which means I don’t have to carry so many products in my kit. They protect the hair from heat, give an amazing shine and hold, yet they brush out easily. This is particularly great for photo shoots when I have to change the hairstyle quickly for the next look.From vintage waves to sleek, shiny ponies to soft beachy waves and romantic up styles there is nothing these products cannot do. There isn’t one product I don’t love - they are definitely my go to range.” Elesha Eddy “It has to be the versatility and performance of the White Sands full portfolio of products that makes this range incomparable for me! From Session Styling to the salon floor, the White Sands range is every professional stylist’s & client’s guarantee for
long lasting results. In my Brisbane salon, it made every head of hair a show stopper; everyone walked out the door feeling like a Hollywood star. From the Queensland heat & humidity, to Uluru, travelling to a rainy London, White Sands is always my go-to Styling range. Ultimate performance in all weather conditions, for all occasions.” Marie Nieuwoudt
SUNNY SIDE UP Owner of FGDOLLS, Lee Sunny arrived from South Korea in 2003 to Australia. Having worked in multiple Asian and Western salons for many years he trained hard working on all types of different hair. After several years he started his own business in Indooroopilly in 2007 and then in Westend in 2010.
our customers to know that our service is of top service and also of reasonable price. Because of this, I see new customers everyday returning back to our salon on a daily basis which I am very proud and happy about.
“Both of my salons were always busy but unfortunately, the flood in 2011 impacted me financially and I gave up one of my salons,” says Sunny. Rebuilding his business, FGDOLLS in West End, Brisbane, it has now 11 years on and so we caught up with Sunny to talk about his career highlights and his product partners.
We have been using a lot of bond protections lately and I can definitely say that Cureplex is the best so far. I do a great deal of balayage and foils every day, where I use the Cureplex products. I am able to achieve whatever I want without damage. So many platinum blondes and silver ash colours are made with TrueColour and Cureplex protection treatments. Nearly all of my clients satisfy their magic goal and leave our salon with healthy, glowing hair. TrueColour is absolutely “A sensational palette of colours enriched with a maximum protection”. It provides us with extremely efficient and cost-effective products and also leaves customers happy with long-lasting soft hair.
Can you explain the main demographic of your clientele and if this played a part in choosing which products to have in your salon?
In West End, we are the only international hair salon, where a diverse variety of people from different ethnic backgrounds visit us for their hair. We are mostly popular amongst Western and Asian clients and therefore, consider a wide range of hair products that will benefit everyone. We recommend great quality hair products to our customers and take into consideration the type of hair they have.
Was it difficult to find suppliers that met your demands, and can you explain what you were looking for in your salon partners?
In the past, we have had several suppliers who were able to provide a huge range of hair products from numerous brands. Unfortunately, we discovered that the suppliers did not look after what we were asking for and only tried to sell their products which I was incredibly disappointed about. I look for suppliers who are willing to look after and build our business through the quality of hair products.
How do your clients feel about your choice of products and services offered in this area?
We try to provide the highest quality of hair products which does not mean expensive hair products. We aim to use those good products for our clients’ hair so they can feel great about their hair and themselves. In West End, there are a lot of expensive hair salons and barbers and we want 54
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What do you love about TrueColour, Cureplex?
What challenges have you met in terms of clients not used to eco alternatives? We pride ourselves on our thorough client consultation. These consultations involve in – depth hair and skin analysis which not only determine a plan for their hair, but it also gives us an opportunity to discuss alternative products and services available also.Being a progressive salon, we educate our on eco alternative products.
What else do you do in the salon to promote your overall care for the wellbeing and health of hair?
We stand behind our products of choice. In such a busy Balayage salon such a product is used daily. Hilift bondlift bleach. This wonderful bleach allows us to lift the hair over several hours and still maintain strong healthy hair. Hi lift professional products deliver great result leaving the hair healthy shiny and manageable. We have multiple options for clients to get their hair coloured. If someone is pregnant or has sensitive skin, we alternatively provide True Eco colour which is ammonia and PPD free with organic natural extracts. Rather than just getting their hair done, we intend to give the best environmental relaxation to our clients.
A final comment?
We are hairdressers, magicians for your hair who are able to provide fun, healing and love for you. I would love to keep working for my loyal customers and see them through their childhood, marriage and future. Hairdressing is a real essential job for our clients, and we are tremendously proud of our job and how far we have come.
NEW ADORE SHADES FOR LUSCIOUS RESULTS
(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
DE LORENZO’S THERMAL PROTECTION SECRET AGENT HAS ARRIVED! REPAIR AND PREVENT BREAKAGE FOR TRULY BEAUTIFUL HAIR WITH THE NEW BOND DEFENCE RANGE FROM DE LORENZO. De Lorenzo’s arsenal of hair protection and repair products is enhanced by the combination of the reformulated and repackaged Defence Thermal Shampoo and Conditioner – now both bond strengthening - joining forces with Novaplex, De Lorenzo’s professional in-salon bond linking system. This collaboration of scientifically engineered formulas provides the highest level of antibreakage, thermal and colour-fade protection for your hair. Achieving our desired style often involves blowdrying, hot curling and straightening irons that can damage the hair structure by stripping the hair of its vital moisture, leading to split ends, a loss of shine, and loss of hair strength causing it to break. Lightening and colouring your hair to achieve that ultimate on-trend shade can also cause a loss of hair strength due to bond breakage and hair fibre damage resulting in fragile, brittle hair. Introducing De Lorenzo’s New Bond Defence! The outstanding performance of Bond Defence is thanks to AquaThermTM, a damage control complex that shields bonds and repairs stressed-out hair from thermal damage. Further enhanced results are achieved using Novaplex’s molecular strengthening formula, designed to build strong bonds and improve hair integrity during chemical processes. Backed by science, Bond Defence is proven by the University of Princeton to reduce hair breakage caused by thermal styling tools by up to 88%. It also reduces breakage caused by lightening processes by 49%, when Bond Thermal Defence is used as a complete system in-salon with Novaplex. Sulfate and Paraben-free, De Lorenzo’s Bond
Defence system provides your hair with an armory of benefits, not only leaving your hair looking and feeling great, but in perfect, healthy condition! These include: • A heat-activated product performance • Improved shine and condition • Infused with organic Argan Oil • Colour safe and reduces colour fade • Protects against split ends, repairs and maintains bonds • Povides U.V. and Pollution Protection
NOVAPLEX BOND DEFENCE TREATMENT
An intensive nourishing treatment designed to strengthen and care for your hair in-between salon treatments. Recommended to be used once a week prior to shampooing, to repair, protect and soften.
BOND DEFENCE THERMAL SHAMPOO
“We are committed to the ethical manufacture of natural-based products that contain no animal ingredients. Our products are focused on the health of the scalp and the hair. Our Research and Development team continues to explore technical innovation, new ingredients and the needs of the hairdressing industry.” – Anthony de Lorenzo, Joint Director
A sulfate-free shampoo infused with Argan Oil that dramatically reduces the damage caused by thermal styling tools, excessive lightening and over processing. Formulated with AquaThermTM and Bond Linking Technology, a scientifically proven defence system that repairs bonds and protects hair against breakage, split ends and colour fade.
BOND DEFENCE THERMAL CONDITIONER
An Argan Oil smoothing conditioner that provides heat-activated superior conditioning
properties and locks in moisture, leaving hair with better manageability, increased smoothness and provides beautiful shine.
DEFENCE EXTINGUISH THERMAL SPRAY
This unique and best-selling thermal protection spray shields hair from breakage and split ends. Essential for protecting hair against heat damage and humidity. Infused with Argan Oil and protects up to 240°C while delivering a natural soft hold and stunning shine.
DEFENCE ARGAN OIL
A long-lasting finishing oil that replenishes dry, brittle hair and eliminates frizz. Infused with Organic Argan Oil and specialised elastomers, hair is left silky and conditioned with a diamond shine. To learn more about the De Lorenzo Bond Defence range and for your nearest stockist, please visit: www.delorenzo.com.au
SALON INSPO
JOIKEN
2020 Catalogue OUT NOW
www.joiken.com.au
Taylor
Tan Styling Chair code: 42258
The latest luxe from Joiken. The all-new Taylor now available in Tan Styling Chair, also available in Black & Dusty Pink upholstery. A true inspiration that oozes style and comfort at first glance, this feature piece will set you apart from the rest. Hydraulic Options
also available
• chrome 5 star hydraulic • chrome disc hydraulic • black 5 star hydraulic • black disc hydraulic • rose gold hydraulic
Black code: 42256 Dusty Pink code: 42257
also goes with...
Rock et Trolley
For further information or for your nearest call 02 8781 0123 or visit www.joiken.com.au
T an - T u rbo S to o l
distributor
N as h S tyl i n g S tati o n
INSPIRED TO DREAM Sara Freeman had a Vision. A Vision to build a business that could offer unique, quality hair products, Australian owned and made, inspired to energise and revitalise the industry with Australia’s natural beauty and earth’s elements.
A desire for a gorgeous hair care product that is all ‘mine’ and just for ‘me’ was the beginning of this amazing journey. And so, the ‘me&my concept was born with the launch of Silky Soul, a range of products designed to immerse your hair’s heart and soul in the fragrant, soothing oasis and luxury of orchids. “I like to think I’m pretty normal,”, says Sara, “ albeit with a hair obsession, and I wanted to share my passion with others which lead to the creation of me&my!” Sara’s hair care story began over 20 years ago when she began working in the industry. With a desire for knowledge she worked her way through the ranks of 2 major brands and developed a love for product creation. “Being raised in a family of 4 women I developed a love of all things girly and my entrance into the hair care scene was purely an act of fate, one that I thank to this very day. I was returning to my home town of Brisbane, after a brief ‘country change’, and applying for any job I could get my hands on. Luckily for me my girly tendencies (and amazing permed hair) won their hearts and I have never looked back. My hair care journey had begun.” After 13 years of working for major multi-national hair care brands Sara wanted to create a company that personalised the industry. By building a company that has strong ideals surrounding ethics and honesty Sara believes we can create the foundations for a bigger, brighter and more sustainable future. “After having my second child and coming to terms with ‘mum life’ I knew my focus had to be on designing products that were beautiful, affordable, did what they said but that were also made with honesty, integrity and ethics – everything I would want in a product I was buying.” By taking inspiration from the natural beauty 58
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that surrounds us in Australia ‘me&my’ have created products that include precious elements such as Native Australian Orchid (Dendrobium Phalaenopsis), Cehami, Caffeine, Guarana and light illuminators (which work just like Opals) to provide ultimate condition, shine and luminosity. These untapped wonders combined with a completely Australian owned and made product form part of the “me&my” core beliefs. With a double diploma in Business Management and Workplace Training and Assessment together with a strong customer focus and willingness to build collaborative relationships with suppliers, consumers and hairdressers Sara believes we can be constantly innovating and creating. “Key areas of expertise throughout my career have included marketing, customer service, accounts payable and receivable, brand management, logistics and of course product creation; but my true love is in building the perfect package for all the special people coming into the salon every day. I thrive on it and hope all those around me will be inspired by the enthusiasm, passion and drive to live the dream.” ‘me&my’ is Inspired to create, energise and revitalise the industry with Australia’s natural beauty and earth’s elements focussing on fun, family and the work/home balance. The brand is also a finalist in the 2020 AHIA, Care Treat and Style Product awards. “I am so proud to say that I love every minute of the day and am inspired by a passion and vision for the future.” www.memyhair.com www.facebook.com/memyhair www.instagram.com/memyhair
“WE STRONGLY BELIEVE EVERYONE SHOULD BE ABLE TO AFFORD A QUALITY SALON PRODUCT TO ENHANCE THEIR NATURAL AND COSMETIC BEAUTY, BECAUSE WE ALL FEEL LIKE A LITTLE BOOST EVERY NOW & THEN.” SARA FREEMAN
www.memyhair.com
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1300 881 612
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@memyhair Hair: Ruby Blue Hair Boutique
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MUA: Primp Makeup
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Photography: Kat Keo
Spring
KEY TRENDS FOR
Since Carl Ivanoff’s arrival in Australia 12 years ago, he has worked across many aspects of the hairdressing industry and as a third-generation hairdresser, you can most certainly say, hairdressing is in his blood. Carl's career began in his native country of Sweden and after spending time on the salon floor he pursued his passion of education which has taken him around the world countless times over. In his role as TIGI AUSTRALIA National Copyright Educator he shares with us the key trends for Spring. "This trend forecast shy’s away from the traditional way of trend spotting because of the global disruption we have faced. These trends are led by consumers instead of fashion houses and print media, and that’s quite revolutionary."Carl says. “The Millennials can't get enough of the throwbacks to the 90s. It's not just one look in particular that is being explored again. It's a multitude of 90s looks that have cultivated a fusion of shapes, colours and textures that weren't worn together the first time around. The biggest resurgence has been in the chunky highlights and face shaping block colour. There's a commercial take on the look, with blonde beach babes opting for a more defined 'money piece'. You also have the more punky skater look that sees stronger panels of colour around the hairline toned with a fashion shade. Some looks are true to the 90s with VIBRANT neon’s and primary reflects while others lean towards the more pastel and iridescent tones that have come off the back of more recent trends."
The Colour that’s going to be THE shade of 2020 The Watermelon Sorbet movement is popping up everywhere. This look is ideal for anyone wanting to try a high fashion colour after moving away from lighter shades.
What's especially forgiving about this look the way it creates varying depths and tones when applied. Rather than give a dense blanket colour result, it picks up on the existing colour variation creating a mix of tones. We have been playing with the combination of pinks, reds and coppers to give the watermelon shade lots of extra dimension.
Chunky Feature pieces make a dramatic return
Who would have thought this look would have come full circle?! The "classic" look has in many cases stayed true to its 90s vibes, while other more contemporary variations have added a POP of colour to the face-framing strands Some celebrities such as J-Lo & Beyonce have opted for a softer, more commercial take on the trend.
Deep Cinnamon Brown
All your favourite BRUNETTE celebs have made the move to the warmer side! This rusty brunette shade has been a BIG hit in the cooler months, with a host of celebs and bloggers turning to the look. Actress, Zoey Deutch has been wearing rich glossy cinnamon shades that pair perfectly with her hazel eyes. This shade has incredible longevity and needs a gloss service every six to eight weeks.
What is CINNAMON BROWN?
It's a warm, reddish-brown undertone that provides depth, dimension, and warmth to any style— and it looks great on everyone. SIMILAR SHADES: Copper, Pumpkin Spice, and Auburn. www.tigi.com
CREATE PRECISION CUTS Achieve a new level of performance with the limited edition Andis Nation colourway of the Cordless USPro Li Fade Clipper and SlimlineÂŽ Pro Li Trimmer.
BLADE CAN BE ZERO GAPPED
andis.com ©2020 Andis Company, Sturtevant, WI USA 3014109
TREND 2: Everyday Decadence Salon Look: Maiara @maiararubik
Essential Looks: The VivID Collection TREND 2: Everyday Decadence Catwalk Look: Juliana @1dianamoroz
Decadence and Dark Romance. Each trend features a Catwalk and Salon look variation, ready and waiting for YOU to transform into hairstyles your clients will love. In addition to the looks, Schwarzkopf Professional have also launched a brandnew Color Blender Tool in collaboration with Global Colour Ambassador, Lesley Jennison. The tool has been used to create stunning colour blends across this season’s Essential Looks trends; using either a #dualblending, #multiblending or #freehandblending Technique.
TREND 1
Once Upon a Time tells a tale of past and future – of nostalgia repurposed for today.
A Trend Collection with a difference; created and refined during a challenging time when the whole world was in crisis (due to coronavirus), the Schwarzkopf Professional Essential Looks team worked tirelessly to put together the AW20 trends. Why? Because as we transition into the new normal, and hairdressers’ livelihoods are getting back on track, its creativity, inspiration and education that will drive the hairdressing industry forward. International Creative Director for Schwarzkopf Professional, Simon Ellis describes the collection as a "labour of love" where inspiration from the runway, social media and Schwarzkopf Professional's own creative community have been captured and distilled into three key trends with a renewed focus and creative vision: Once Upon A Time, Everyday 64
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In soft-focus nostalgia, dreamy light dapples over optical patterns, geometrics and stripes; across doe eyes and gorgeously effortless hair. From a time when it felt like a burst of technicolour had transformed the world from grey into a glorious land for free- spirits, self-expressionists and individuals.
Once Upon a Time Catwalk Look: Zuzanna (@zuzanakaczmarek)
• Here, Schwarzkopf Professional North American Colour Director and Essential Looks Ambassador, Rossa Jurenas (@ rossajurenas) uses the #dualblending Technique to create the ultimate blonde look. Slices of light mahogany, the softest buttery blonde and shades of vanilla ice are carefully combined to blonde and tone – these nude shades are from the latest BLONDME Bond Enforcing Blonde Toning Range (Sand, Ice-Irisé, Biscuit, Brown Mahogany and Nougat) • For the cut and style, Schwarzkopf Professional Global Ambassador, Tyler Johnston (@tylerjohnstonhair) creates
a short under-ear cut with a beautifully tapered nape. With versatility in mind, this look can be styled big and curly or soft and glam, with a vintage Hollywood feel
Once Upon a Time Salon Look: Paulina (@paulinagnas)
• With a focus on blonding, Rossa Jurenas lifts a brunette base before adding selected shades from the BLONDME Bond Enforcing Blonde Toning range. Using the new Schwarzkopf Professional Color Blender Tool and the #dualblending Technique, Rossa creates a modern two-tone effect that sees blonde and brown tones smoothly applied to showcase both colours for a soft, but obvious result • With a nod to the '70s, Tyler Johnston creates a bouncy layered, mid-length look with a sweeping fringe detail that frames the face; this highlights the rich colour depth with a beautifully healthy-looking finish
TREND 3: Dark Romance Catwalk Look: Paige @paigesaffron
• With a playful feeling to the cut, Schwarzkopf Professional Global Ambassador, Tyler Johnston creates a long pixie-esque look with room for any-which-way styling – from smooth and preppy to raw and textured
TREND 2
Everyday Decadence celebrates structure, form and gender fluidity with comfort in cuts and opulence in the finish.
All dressed up and nowhere to go, this story is all about chilling and conversation in oversized silhouettes, luxe finishes, bright acid accents, power pastels, and contemporary gender fluidity. Pigeonholes are boring, so we’re all free to be whoever we want to be in a brave new age of understatement.
Everyday Decadence Catwalk Look: Juliana (@1dianamoroz)
• Schwarzkopf Professional Global Colour Ambassador, Lesley Jennison (@lesleyjennison) uses the #multiblending Technique to create a cool blonde look with IGORA VIBRANCE. For extra definition a combination of shades (9- 5-46, 9-4, 9-0 and 8-46) see a light coppery blonde at the back, dark blonde at the roots and shades of beige over the top • For the cut and style, Schwarzkopf Professional Global Styling Ambassador, Richard Ashforth (@richardashforth) takes it short with a choppy layered cut that's full of texture. Worn wavy or smooth, this is a style that can be mixed-up to suit the mood of the day
Everyday Decadence Salon Look: Maiara (@maiararubik)
• For a rich and intriguing brunette colour, Lesley Jennison uses shades from the IGORA ROYAL assortment to tint and tone with the #multiblending Technique. Subtle and soft lighter shades are hand-painted through the mid-lengths and ends to create a tonal effect with a feeling of natural movement and depth in the colour
Everyday Decadence also features a male variation of the Catwalk look, with model Rihards (@ rihardsgaligins1999) expressing his modern dandy identity. Hair takes an almost #iwokeuplikethis vibe as a contemporary, hand-ruffled quiff is styled to defy gravity.
TREND 3
Dark Romance weaves a magical world of bewitchment and illusion, with strength in fragility, richness in embellishment, mystery in transparency and beauty in everything.
TREND 1: Once Upon a Time Salon Look: Paulina @paulinagnas
A darkness falls, casting mysterious shadows that beguile and seduce. Part paranormal, part romance, this trend casts a subversive spell that bewitches all who see it. With magical layers of embellishment, weaving enchanted worlds of dark transparency, dusky brocades, inky blooms, deconstructed forms and a spirit of rebellion into the dusk.
Dark Romance Catwalk Look: Paige (@paigesaffron)
• For the colour, Lesley Jennison first lifts select areas of the base to help the darker tones shine through, before creating iridescent depths with the #freehandblending Technique and IGORA VIBRANCE. Thanks to the Color Blender Tool, Lesley is able to paint and blend soft shades of deep purple, greyish mauve and mushroom-y pink (9.5-1, 7-48, 6-99, 3-0, 8-19, 3-19 and 6- 12) TREND 1: Once Upon a Time Catwalk for a bewitching effect that's still Look: Zuzanna @zuzanakaczmarek flattering next to the skin • For the cut, Richard Ashforth makes Johnston (@tylerjohnstonhair) keeps the a statement with a chin length, length, creating a freshly trimmed base with choppy bob that's full of attitude. choppy undone layers and a weighty fringe that Adding a raw, cropped fringe brings feels classy and relaxed all at the same time this look together with versatile styling options that fascinate and intrigue
Dark Romance Salon Look: Valerie (@valerie.jerome)
TREND 3: Dark Romance Salon
Look: Valerie @valerie.jerome
• Mixing a glossy, soft brown colour blend for this look, Lesley uses the newly refined IGRORA ROYAL ABSOLUTES portfolio (shade 7-460) at the roots before refreshing ends with IGORA VIBRANCE. The chic brunette base shimmers with depths of violet, petrol-y blue and mauve, whilst lighter hues frame the face • For an elegant silhouette, Schwarzkopf Professional Global Ambassador, Tyler
Explore the world of Essential Looks via www.essentiallookscollection.com Follow @schwarzkopfpro on Social Media and keep up with Essential Looks via the #apassionforhair and #essentiallooks hashtags.
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ESSENTIAL LOOKS // THE SPIRIT COLLECTION
Schwarzkopf Professional’s global trend collection Essential Looks 1.0 (SS20) has been reinterpreted through a uniquely Australian and New Zealand lens, showcasing unbridled creativity at a local level. Determined to drive the hairdressing industry forward in their most challenging time, this level of creativity and education from leaders in the hair and fashion fields exhibits true passion and imagination to inspire salons around ANZ. Schwarzkopf Professional ANZ have brought together a team of creatives to embrace and showcase transitions through three key global trends: Punk Spirit, Refined Traditions and Let It Bloom. Creatively directed by Anna Plunkett and Luke Sales from Romance Was Born, who fuse together a unique storytelling vision with design prowess. The celebration of life, passion and identity in the final collection becomes exceedingly clear.
Schwarzkopf Professional ANZ Ambassador Dee Parker-Attwood joined virtually from isolation (currently in Melbourne) to offer and advice and support to Schwarzkopf Professional Guest Artists Travis Balcke, Nic Shiun and Jason Fassbender, who showcased the power of invention, reinvention and continual expression through their creations, telling a story unique to the current moment in time. Artist Rémi Jones pulled from his image archives to provide the set backdrops, including Australian and New Zealand landscapes shot on his travels, and fragments of time, which he describes as ‘an organic exercise’. Jones’ favourite piece, the blown-up Wattle was shot in local Sydney Park during Wattle Season. The images of boulders for Refined Traditions plays on New Zealand’s rocky landscapes, but also gave homage to iconic Australian film, ‘Picnic at Hanging Rock’.
HAIR ERROL DOUGLAS MBE FOR ERROLDOUGLAS LONDON
Photography Richard Miles Make- up Lan Nguyen-Grealis Clothes Styling The Edit Errol Douglas & Gorgeous PR Products Bellami Professional
Serene and ethereal, the Mystic Poetry Collection from JOICO European Design Team member, Sevda Durukan fuses many sources of inspiration including art, poetry, history and images of her grandmother to create a beautiful showcase of her imagination and creativity. Inspired by the past, but with a contemporary feel, the soft tones of the images are reminiscent of a beautiful painting by one of the grand masters. Sevda has used different materials such as wool to create different textures and combined these with modern day techniques to present her work in this stunning collection of images.
y r t e o P c i t Mys COLLECTION
HAIR : SEVDA DURUKAN Instagram @sevdadurukan Photographer: Gpluskphoto Styling:julia muller styling Make up:Magdalena Loza Products: JOICO
For stockists call Dateline Imports P/L on (02) 9666 3611 or visit parlux.com.au
IT'S VERY SIMPLE... 2,250 Watts, 456 grams, 23 litres of air per second, 18,000 RPM AC motor, low, medium and high heat and airflow settings and curved ergonomic handle. A perfectly balanced dryer, used and admired by hair stylists worldwide. In addition to these important advantages you can also comfortably hold the dryer by its insulated barrel for easier, convenient styling...
Nothing more needs to be said!
HAIR SHOP
COLD BLONDIES By Milkshake
Discover the new Milkshake Smoothies semi-permanent colour Cold Blondie shades for blond, lifted or ultra-lightened hair, or white hair. The Cold Blondie shades control the residual warm tones after using ultra-lifting or lightening products, offering a precise solution for unwanted residual tones. The concept of milkshake is to always have fun and stay creative with the way you mix your colour formulas so we are never bored and our clients are always excited to show off their new tones, which means more client loyalty, more brand awareness and stronger relationships all round. Milkshake Smoothies offers you bright neural violets, beiges ashes and soft yet double pigmented colour that are reliable on pre-lightened 9 & 10 levels so you can tone but also glow. Now you have the trusted foundation collection also known as cold blondies, it’s time to cocktail those colours and never become a one-tube-wonder colourist! www.conceptualbrands.com.au
WHATS NEW WITH M&U
ELUMEN: COOL CHIC By Goldwell
An expanded, comprehensive hair colour system with stunningly different results, Elumenation is the art of adding extraordinary brilliance and shine to every colour. This new collection features shades from Topchic, Colorance and @Pure Pigments including: • Topchic- 3 new shades created from this collection for outstanding shine with 9N@Pk inspired by Sakura Pink, 7BP@Pk inspired by Rich Tea and 6NN@CV inspired by Coco De Mer. • Colorance- For a fast, 5-minute refinement and various toning opportunities after a lightening or highlift service, @Elumenated Lavender is inspired by Lilatech, @Elumenated Beige Mint by Neo Mint and @Elumenated Rosé by Sakura Pink • @Pure Pigments- Reinvent any Topchic or Colorance colour with a mesmerizing, cooling pink tone with the new shade Cool Pink inspired by Cassis, offering customizable colour brilliance using high-definition, direct dye additives, while elevating oxidative hair colour with unprecedented vibrancy and multidimensional shine. For a gentle removal of unwanted colour, Goldwell is now introducing the new System Hair Color Remover, an odourless service that features the CanvasReset System with integrated BondPro+, shielding your hair during the removal process. This high-performance formula, enriched with conditioning PQ 10 deeply penetrates the hair while removing oxidative hair colour. The new Elumenation Initiative launches September 2020. www.goldwell.com
Trueplex is an innovative hair care company that is quickly becoming the market leader for stylist and clients who are searching for true repair and true protection of colour treated, damaged or chemically treated hair. The new Speedy 5000 Compact Ionic Ceramic dryer features a 2200 watt AC motor for all day salon use. Lightweight, compact and designed with a super comfortable ergonomic handle. Hi Lift TrueEcoColour is fast becoming the market leader in Ammonia & PPD free permanent crème colours. Available in leading wholesalers throughout Australia. www.muimports.com.au
BLONDE PERFECTING PURPLE SHAMPOO By Moroccanoil
Moroccanoil is excited to announce the new oil-infused Moroccanoil Blonde Perfecting Purple Shampoo. This tonecorrecting shampoo gently cleanses the hair, while counteracting harsh tones and neutralizing brassiness in blonde, lightened, and grey hair. Featuring proprietary Moroccanoil Argan oiI technology, the colour safe and sulphate-free formula delivers the antioxidant powers of argan oil deep into the cortex, while helping to seal the cuticle and impart brilliant shine. Whether you’re a blonde in need of toning brassiness, a brunette looking to counteract warm orange tones or have hair of a silver hue that’s prone to yellowness due to pollution - this revolutionary shampoo has blue based violet pigments to counteract it all. www.moroccanoil.com/au/
, g n li y t s ir a h t s e b “Home t o t he d n a ls o o t g in m o o r g ir a personal h ” s t c u d o r p d e t ia c o s s a EXTRAORDINARY CARE FOR HAIR Change the way you care for your hair. BaBylissPRO Cryocare The ColdBrush, cryotherapy for hair. A revolutionary technology which actively hydrates, renews condition and adds lasting shine. Achieves brilliant results whilst avoiding damage to hair from heat appliances.
MAXIMUM MANAGEABILITY TREATMENT
Tame frizz, restore shine and neutralise brassiness. Keratin Complex KCSMOOTH Heat Activated Smoothing Treatment delivers maximum manageability in less than 2 hours with 2 step heatactivated, in-salon system. Zero downtime.
THE BEAUTY OF BLUE
Parlux Alyon Ionizer Tech Hair Dryer in Midnight Blue is Italian innovation in gorgeous midnight blue. Outstanding technological advancement with 2250 watts of potent power and 18,000 rpm motor.
STOP OXIDATION
Stop oxidation of peroxide after colour and lightening services. Malibu C De-Ox is a miracle, antioxidant sachet which instantly stops chemical processing and normalises porosity, preventing damage and colour leaching.
GUESS WHO? NEW HUES!
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BLOG SPOT. DARIO COTRONEO
KEEP POSITIVE WITH EDUCATION
I had an online class with my students this week in Melbourne and they were concerned and stressed about the impending new lockdown laws that were about to begin for the 2nd time. Whilst chatting with my students, who range from 1st year apprentices to seniors, the one thing they all said at the end of the class was, “I feel so much better now that I have done this class”. They were ‘pumped’ and felt invigorated. This prompted my thoughts for this month’s blog. The fact is that education and keeping the mind active, is a key factor in keeping us motivated, happy, positive and resilient in stressful times. I believe that education is the most empowering force in the world. It creates knowledge, builds confidence and breaks down barriers to opportunity. It can strengthen relationships, build positive emotions, enhance personal resilience, promote mindfulness and encourage a healthy lifestyle. Education brings you happiness! Happiness and positive emotions create dopamine and serotonin. When these substances are released into the brain, it has positive effects on our memory as well as our brain's ability to learn. The chemicals increase the brain's capacity to make new connections and make connections faster. So why are we not doing it all the time?! I know with COVID 19 you may find it difficult to maintain a positive attitude towards your learning when you’re feeling stressed or anxious, because research shows that anxiety causes us to focus on negative stimuli. Stress can also have an impact on the brain’s ability to
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process and retain new information. With this in mind, it’s important to find effective ways to manage and cope with stress. A great way to destress is to learn something new, which can take the focus off what is stressing you. Ultimately, it can then help you find answers to the factors causing your stress. It’s a win: win situation! Regular catch-ups via hair education training sessions are an excellent way to maintain a sense of connection with your community and/ or team and help reduce stress and negative emotions. By implementing simple learning activities and providing opportunities to develop the skills necessary to meet challenges head-on, we can create an environment that promotes growth mindset. (More on Growth versus Fixed mindset later!). As an educator, it is my responsibility to continue my own learning journey as well. My education journey is endless. I scour the world for up-to-date and new content, and most importantly I practise new techniques until I get them right. I may make mistakes along the way, but that is part of the learning process. Mistakes are not only inevitable but are actually necessary in order to learn. Once you recognise
the value of making mistakes, you’ll be able to use those mistakes to progress and develop rather than worrying that you’re failing every time something goes wrong. So, it’s important to reframe your mistakes as opportunities to learn. Don’t be afraid to make mistakes! (On a mannequin head preferably… LOL). I believe that education is the most important tool you can receive and that it can bring you the most success in society today. Education lessens the challenges you will face in life. The more knowledge you gain, the more opportunities will open up to allow you to achieve better possibilities in career and personal growth. I truly believe the power of knowledge alone can give us true happiness. It brings our individual mind to a state of rest from egoic feelings. Then everything in the world appears to be at peace and in a state of bliss. Having said that, I’m off to find a “state of bliss” by studying for my next Blog. ;-) Be Real Love Dario x Founder and Educator DCI Education www.dcieducation.com
PAUL FRASCA
BLOG SPOT.
THE FOURTH ‘P’ As I write this, in a matter of hours Victoria will enter the toughest pandemic restrictions Oz has seen yet. And since a huge part of our mission at Sustainable Salons (one third, in fact) is about building healthy businesses and economic ecosystems, it seems trivial not to acknowledge this moment in time for our industry. I think we’re all painfully aware of the potential impact this will have for small businesses and livelihoods, so I’m not here to rub salt in the wound. Truth is, I don’t have any magical, sustainability answers for that (yet!), but I have been reading a lot of opinions about sustainability and the pandemic to find out how the triple bottom line (people, planet, and profit) can hold up under this kind of pressure when so much of our direction is consumed by survival. And… when is it okay to talk about the future if the present is a mess? The answer is, right now! (Well, for those of you who know me, the answer is actually “yesterday!”). COVID-19 triggered an unexpected landscape for everyone, and although the Sustainable Salons model was built specifically to withstand all kinds of different scenarios that occur in small salon businesses such as peak periods like Christmas, quiet times, losing a staff member, gaining a staff member, downsizing, renovating or moving premises, we still came face-to-face with uncertainty. But after the shock wore off, we came to see potential in the space it had opened up. For the last few months now, we’ve been on a journey of discovery to uncover where to from here. And while we were in the middle of this, the one question that kept coming up was - why do we do what we do? And then, one of the articles I came across introduced me to the concept of ‘the fourth P’ in sustainability - purpose. Lightbulb moment! This ‘P’ is such a great addition to the mix when we’re thinking about how to incorporate the sustainability pillars into actual business practices. Now, I know this kind of thinking isn’t going to put dollars in your bank account tomorrow, but perhaps it will give you a springboard to refresh, redirect and innovate!
The ‘Purpose’ pillar of sustainability in action is all about looking at your business from your community’s perspective. It’s a necessary part because to build a truly robust model for success, a business must realise that it impacts many more stakeholders than simply the end customer who walks out with your product. And this impact is jam-packed full of opportunities to thrive! “Defining a sense of purpose inevitably will lead all companies to realize that business belongs to society and not the other way around. Now is the time to strengthen our social fabric." (CB Bhattacharya, Sustaining sustainability: Lessons from the coronavirus pandemic) It’s true - and important - that your business exists to perform services with obvious outcomes that your clients request, but have you ever revisited your business’s purpose from this larger social perspective? How do your employees, their families, consumers and the wider community benefit from your operations, services and initiatives? Who else can you serve, collaborate with or redesign a role for in a way that you’ve not considered before? In our renewed mission here at Sustainable Salons, we started to see that we do what we do to not only reduce the salon industry’s negative impact on the planet, but because one day we want to make this improved quality-of-life a reality for everyone. We want sustainability to become normal! Our pathway to date has shown that
the salon industry can be the shining example of what’s possible… and now we’re on a mission to share this with everyone. Suddenly we’ve entered a whole new realm of opportunity! Our operations have always included the people, planet and profit benchmarks, and now they incorporate this purpose - it’s another pillar that we measure all of our decisions and actions by. The recent crisis has created the need for some unusual, innovative and stressful changes. No doubt you’ve needed to make difficult decisions at some point. And perhaps you’ve found band aid solutions just to help get you out the other side. But I truly believe that when you take the time to identify the ‘fourth P’ in your business, the changes and decisions you make with that as your benchmark will help you do what you do and flourish, not just survive. Even in the toughest of global pandemic restrictions. Keen to join the movement? Register your salon details at www.sustainablesalons.org!
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JULIE PIANTADOSI
BLOG SPOT.
ESSENTIAL MANAGEMENT SKILLS A great manager needs to have an extensive set of skills – from planning and delegation to communication and motivation. Many good managers have enough of these skills to do a reasonable job, but few managers master all the skills needed to be effective in every situation your business will encounter. I’ve put together a list of seven essential management skills for every truly effective manager.
you can accomplish while you develop your employees' confidence, leadership and work skills.
1. Understanding team dynamics and encouraging good relationships How does the collective mind of a team accomplish a common goal? It isn’t automatic. The best team is not necessarily a bunch of best pals, although that would be nice. The manager selects those with a balance of different skills, personalities, and viewpoints. It takes time for members to investigate each other’s strengths and weaknesses, and to learn how to make the best use of each one’s perspective. An effective manager will help the team through this process.
4. Motivating people Motivation is a very personal driving force. To impart that to someone else, you need to understand what makes that individual tick. When you have identified their spark, you can expect great things. Of course, people change from day to day, and from year to year. Know what is important to your team members and what’s happening with them, then adjust your technique for motivating them. The best managers have a keen eye for areas that could be improved and know how to approach these issues diplomatically, so workers feel encouraged to make productive changes, rather than discouraged by their shortcomings.
2. Selecting and developing the right people This skill involves recruiting the right new people, as well as developing the ones you’ve already got. As the business world changes, many of your workers will be required to take on new roles. Choosing the right individuals for this is essential. It can’t just be given to the one with the next highest seniority. An effective manager recognises who has the potential to grow. 3. Delegating effectively Right people, right skills—what more could be needed? Getting the job done efficiently requires delegation. Even if you have come up through the ranks and have all the right technical skills yourself, if you are an effective manager, you know that you can’t always do the work yourself. That’s why you’re the manager, after all. When you delegate work to employees, you multiply the amount of work 78
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5. Managing discipline and dealing with conflict Poor performance, even from just one member, will jeopardise the success of anything the team attempts. Don’t avoid the need to discipline. That doesn’t have to mean punitive measures, but it does mean taking steps to correct the problem. First, you’ll need to identify the cause. Is it a bad attitude? Lack of needed skills? Poor communication? Or even a structural issue as to how the team itself is built? Don’t leave it unresolved—it will impact other team members, and almost always affect your customers. 6. Communicating It’s hard to think of a non-communicative soul as an asset to any company at any level (except maybe lighthouse keeper?), but a
manager’s primary role is to keep the wheels moving, and communication is the oil that will do that. Keeping the team informed will keep them motivated, and very likely, happy. Don’t fall into the trap of just catching and fixing issues. Good communication involves giving feedback, including genuine commendation even for small tasks done well. The ability to receive feedback without becoming defensive is essential. 7. Planning, making decisions, and problem solving Necessary, yes. But let’s assume that you’ve been promoted to management because you know how to do the job, and you have the analytical abilities to solve problems and plan well. Don’t be hoodwinked into thinking that’s enough. By now you’ve realised that the first six management skills are all people-based. They are the skills that will make you most effective. Many great managers don’t do much of the actual work. Instead, they are managing relationships in the team. Those skills, along with patience and good judgement, will make you a very effective manager. Essentially the most important trait any Manager needs to have is the ability to inspire those around them as this is always a primary role of the manager. To lead and inspire and create an environment where people follow the leader because they want to, not just because they have a leadership title. Julie Piantadosi, Success coach Total coaching academy
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COPING WITH CHANGE By Simone Lee
I Didn’t See It Coming. I think it’s fair to say that change is something everyone has experienced in 2020, and while change can bring many great new and exciting experiences, it can also bring forth a sense of grief for what once was and what will never be again. For the first time in a long time, this week, a change occurred in my salon that I was completely not prepared to deal with as a salon owner of nearly 25 years. One of my dearest staff resigned who I had the pleasure of training and mentoring for almost a decade. My business has educated many apprentices over the years, and early on as a teenage salon owner, I held the opinion that staff would come and go; it’s part and parcel of the business. However, as time went by, I aged and grew as a leader, my apprentices and seniors did not leave, and my business model changed completely. I did not want to expand my salon or open a larger premise to accommodate more apprentices, and so I put my time and energy into serving the team I had. I decided to hire salon assistant trainees at certificate two levels and minimise my certificate three-level apprentices. This approach served my brand very well until it didn’t last week. Many emotions floated around in my head. I was so excited for my stylist as she would be working closer to her home an hour away from the salon and embarking on starting her own business in an upbeat area where she could focus on specific work she wanted to do. At the same time, I felt sad that I had not realised or been given the heads up a little earlier or had the opportunity to discuss thoughts of her existing clientele within my business. I immediately decided that she could tell them (I had an inkling that some already knew) what she was doing and where she would be working despite a strong employment contract that says otherwise. I wanted her to be as successful as possible.
What About Me?
Over the past two weeks I’ve been watching the scenario play out in my salon and the mixed reactions from the customers. Many have said, “It’s just unheard for a salon owner to allow staff access to the clients. You should be applauded!” The truth is that this change was such a shock to me, but the words from my team member “work that I want to do” rang in my ears and for the first time in years, I reflected upon what I actually want from my business. 80
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I had spent so much time serving my staff, watching them grow into wonderful young women and artists as well as taking care of a mountain of clients (and yes I have experienced huge business success in doing so) that I had not experienced so many things that I actually wanted to do inside and outside of the business because I was so focused on everyone else. I began to critically analyse everything.
GREIF
Everyone will experience loss at some point in life, and losing a valued staff member can bring forth many emotions for leaders and other employees because we have lost someone who is important to us. Grief is a normal response to loss, and it can be painful and unpleasant; however, the healing process can be amazing. Dealing with loss varies from person to person. Colleagues may feel uncertain of how to handle the loss and how to respond to those grieving. If the loss has affected multiple people, it can affect the morale of the workplace.
THE FUTURE
I commenced talking with all of my team and the clients about how I felt, ensuring I was also considerate of how the team member leaving may be feeling, leaving her first-ever job, and in this process, I discovered how the rest of the staff felt. Handling loss with compassion and care was the first action I applied in this situation. It was interesting because the more honest and upfront I was about how I felt and the concern I had for others, which included the salon clients whom I acknowledged through posting about the loss on my business social media channels, the more positive events have occurred, and my sadness began to disappear.
Losing a long term permanent stylist can really sting any salon business. Miraculously and ironically I was contacted by the first apprentice that I qualified years ago who learned from other team members about the situation and what’s even crazier is the fact she was the one who hired the now leaving team member all of those years ago while I was away working on a film and she will now be taking the vacant position available at my award-winning salon!
Understanding Loss and Greif
1. Grief is natural when we experience loss. 2. Loss and grief can appear different to everyone, and people’s experiences of grief will be unique. 3. Healing is achievable after the loss and grief, but it takes time. 4. Loss can cause feelings of powerlessness.
Analysing Loss
1. What should I look for in the workplace when someone has had a loss? 2. How do I care for the person/s suffering from loss as a leader while maintaining my organisational duties? 3. What do the employees need from the salon environment while managing a loss?
Leadership Responsibilities
1. Provide a supportive work environment that delivers protocols and plans to navigate loss and grief. 2. Listen to your employees and allow them time to talk with you and always inform at what time communication is possible. 3. Ensure the necessary resources are available to your team to manage loss and grief and respect your employee’s privacy. 4. Above all else, care for yourself.
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BEING ‘LOCKED IN’ IN LOCKDOWN By Tom White
6 weeks of Stage 4 lockdown… it’s a long time to not be working. It’s a long time to not see your colleagues. It presents a monumental challenge for all Melbourne Metro salons and barbers. How can we deal with it and what should we be doing? We asked Co-owner of Rubi, Melbourne, Tom White to talk about his plans for getting through the lockdown, when first imposed and what he saw as paramount to put in place for his team. For Nikki, Michelle and I, and I’m guessing for many reading this, it has been stressful; emotionally taxing and we have all encountered sleepless nights. Now, as like many of you, I will be using this time to take a well-deserved break, but first of all we need to make sure our colleagues are looked after mentally and physically. I wanted to give you a run down on how we, at Rubi Hair, are making sure that all our team, and ourselves, get through this as best we can and stay locked in to a positive and practical mindset. Like I said, everyone probably needs a break. Even the most work addicted hairdressers/ salon owners need a bit of self-love and rest. But before you do that, you have a job to do. Keeping your team engaged!! It can look like 84
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a monumental task sometimes, but it is more important than ever now. I talk about culture all the time. This is what I like to class as the glue that keeps everything together, even during the shittiest of times. You need to keep people immersed in the salon culture, and mental health exercises, team activities and good old-fashioned FUN is how to do it. We are all aware that this 6-week lockdown will have a terrible effect on our mental health. BUT, remember, we are physically distancing, not socially distancing. The technology we have at our disposal is incredible, USE IT. Zoom, Microsoft Teams, FaceTime, texts and phone calls are all designed to keep us engaged when we can’t meet in person. These are my recommendations and tips to help you keep you and your team engaged and to come out of this ready to flourish. 1- A simple check-in call or text is a good
way to start. Asking someone whether they are OK goes a long way to someone feeling valued. I suggest you do every 3-5 days depending on the individual and their circumstances. Don’t smother them but be there enough so they know you have their back and they are supported. 2- Many won’t be motivated. That is ok and expected! As a leader its your job to help them keep motivated and I’ve found that learning a new skill, improving an existing skill or having a new experience can be extremely helpful. Whether that be upskilling their practical hairdressing skills with online education or learning to cook a new dish together over zoom. Anything that keeps the mind ticking is always beneficial. We have decided to do a virtual cook with Manu Feildel. The purpose is to raise money for The Breast Cancer Trials here in Australia. Each team needs to donate or
raise $150 minimum to gain access to the prerecorded, 3 course, French cooking experience. Not only is this going to be hilarious watching your colleagues learn to cook something new, it is a new practical skill, and you are donating money to a fantastic cause!!
with a list of ingredients you will need to participate, all for $85 a head. Completely interactive and running for around 1.5 hours – 2 hours, I guarantee you will have fun.
3- Self-care is vitally important when in isolation. We are all guilty of ‘getting in our own head’ from time to time. The Black Dog Institute has an awesome Self-Care Plan that you can complete. The website is loaded full of useful tips to help with day to day struggles all the way to clinical anxiety and depression. It will help you identify your needs for that day and encourage you to fill the areas with activities. Activities are so diverse, they cover physical exercise, reading inspirational literature, professional growth or even meditation plus many more. It also has links to qualified professionals to talk to if things are getting too hard.
5- Commitment Boards – at Rubi Hair, we do a bi-annual Vision Meeting. This is where all the staff from the 3 salons get together and share what their professional and personal goals are for that 6 months. They also get to dissect our performance as Directors and show us where we can improve. With restrictions as they are, we can’t do this, but what we can do is innovate that idea. All the staff have produced a Commitment Board and presented it to the group via Zoom. Each board contains 3-4 goals that they will be held accountable for by the group over the 6 weeks. This gives them responsibility, encouragement to have a routine and keeps them interactive and connected with each other.
4- Listen, most of us like a drink! We have all been to hair shows and Expo’s and I never see a lot of sober people. Drinking responsibly is a must, but there are so many innovative bars and cocktail companies out there that have had to move their services online. KuBarz is an Australia-wide company that deliver a virtual cocktail making experience for groups. Its all done via a live Zoom with professionals loaded full of fun and music. KuBarz deliver an 8-piece cocktail making kit to your front door
6- Finally, in Week 5 of lockdown, its time to get everyone’s head back and begin what I’m calling ‘Project Restart’ (yes, I stole this from the English Premier League). Share the plan with re-opening, give them a voice and listen to their suggestions, even set out tasks for your salon leaders so they are all ready. If you have stayed connected with the team through
the first 5 weeks, this will be an enjoyable and rewarding task. 6 tips to get you through the six weeks. Above all, remember to TAKE CARE OF YOURSELF, reach out to people if you need anything…… it’s more than ok to be vulnerable and it’s even more ok to accept you need some help. Big Love and Stay Safe
MY RECOMMENDATIONS
Online Hair Education – The Secret Fox Podcast – Kerwin Rae Book – Echhart Tolle – The Power of Now Mental Health and Self-Care – www.blackdoginstitute.org.au Virtual Cocktail Making Class – www.kubarz.com.au Virtual Cooking Class – www.3coursechallenge.com.au
SALON SALES Benchmark Salon Sales are the only salon dedicated business brokers in Australia with outstanding brokers in each state delivering over 500+ sales for clients around the country. We continue our series of articles from some of the specialised business brokers to get you salon sale ready!
THE PERFECT FIT OUT By Clyde Smith
As my Nanna always said, “Only ugly people say looks aren’t important”, which is a strange thing for a woman sprouting long course white hairs from her chin to say, but that’s not the point. Unfortunately, we live in a superficial world where people make up their minds about things within a few seconds of looking at them. So, who can blame you for wanting your salon to look hotter than Chris Hemsworth six pack (don’t pretend you haven’t noticed it!), when looks do matter so much?
The look and feel of your salon sends a lot of messages to clientele; as the old saying goes, “A picture paints a thousand words”. A salon filled with wooden artifacts, earthy tones, oil burners, bamboo and stone features sends a different message and attracts a different market to that of a black white and silver minimalist fit out. Before you go burning through your bank account buying the exact same furnishings as seen in Palazzo Versace, or gold plating all the basins, check out this handy guide to getting it right!
BUDGET
It’s tempting for some to buy nothing but the best of the best to create their dream salon, but before you break the bank, you need to ask yourself, “Is it going to be worth it?” If you’re in a small salon which simply cannot service hundreds of clientele a week, you shouldn’t pay out huge amounts on a fit out. You’ll never make your money back and you won’t cover the cost of the fit out on your salon sale price should you choose to sell one day. 86
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To avoid losing money, you should make a salon price list (if you don’t have one already). Then assess how many team members you’ll have working and the potential forecasted income of the salon. Be realistic about how long you’re willing to work in arrears to recoup the money spent on fit out. Work out how much you’d get for the salon if you sold it the day after fit out was complete. A clear knowledge of these figures will give you an indication of how much you really can afford to spend on salon beautification.
ALWAYS AIM TO SPEND LESS THAN YOUR BUDGET.
Fit outs are notorious for blowing out beyond your budget. If you aim to spend only 75% of your total budget, in a scenario where something ends up costing more than originally quoted or anticipated, you’re not left penniless, or with a half-finished job.
DON’T BE A BARGAIN BASEMENT BETTY!
The flipside of blowing the budget is going too
cheap. Quite often cheap items look nasty, don’t last, and in the end make your salon unattractive to high end clientele. Buy the best gear you can reasonably afford without blowing the budget. Seriously, you’ll thank me later!
SECRETS OF ATTRACTION
Research your salon suburb’s target demographic and match the fit out to their tastes. Sure, it’s important you like the look and feel of the place, but it’s a million times more important that your target market love it. A young funky demographic will be attracted by a different look and feel than one which will appeal to the Grey Nomad Brigade. It’s also vital you don’t send mixed messages. Don’t bother trying to be everything to everyone – you’ll send yourself mad or broke or both! Ask any politician; it’s impossible to please all the people all the time. If you’re going for earth friendly, natural, and fresh, then stick with it! 100% commitment to the
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theme will result in a far more impressive finished ‘picture’ than a mish mash of modern, earthy, colourful, young, conservative, avant garde, kitsch and antiques. Having a clear theme will also make it easier to create branding and marketing campaigns later down the track and in the end will send a more understandable message to the market.
THE ARCHITECTURE OF DESIRE
Always consult an architect/shop fitter before undertaking any major works. It will save you time and heartache down the track and ensure that your fit out is of a high quality. A good architect/shop fitter who understands salons will also give you a design that is ergonomic and efficient to work in, making the work environment a real pleasure once it is completed and increasing the efficiency of your team. Work closely with your architect/shop fitter to focus on things such as client flow through the salon, the efficiency of the workplaces such as basin areas and colour stations, storage for stock, technology and towels etc. Also check that you have all of the relevant council approvals to undertake the work. This will ensure that the tradesmen you have hired have clear
directions and no excuses to make anything up as they go along!
BE A CONTROL FREAK
I’m giving you permission to be a control freak – just this once! Dealing with trades people can be quite stressful, especially if you are not an expert in each particular trade. But there are a few tips you should know that will help make the fit-out process easier. • Have a written contract with all of your trades people which clearly lists your expectations and the obligations of the company doing the fit out for you. • Never pay the full fit out amount until after the job has been completed to your satisfaction. You have a right to withhold a percentage until a certain period after the work has been done to ensure all work lasts and is effective. For example, you can make it part of the contract to withhold 10% of the total charge for 3 months to ensure workmanship. A tradesperson is more likely to accept a term like this on a big job. • Drop in regularly and ask questions to clarify and learn as much as you can about the process. Be present as much as possible or have a project manager who can be around to deal with questions.
• If you are responsible for providing any materials for the tradespeople, ensure that you have the materials there well in advance of when you are expecting the work to begin, to avoid any delays. • Regularly check with the architect’s plans to ensure that construction is sticking to the plan. • Budget for and allow time frames at least 25% more than you would like! Carefully consider the order you book tradespeople to do their part of the job. Poorly timed jobs result in damage and repair bills. An example would be to paint the walls before laying any floor covering to avoid paint splash on your new floors. • Consider parking issues and site access. Tradespeople will take up car park spaces and depending on access may be blocking loading zones or streets. Depending on your location you may need to organise parking permits. • Try and get references for tradespeople before hiring them and ask what other similar jobs they have done before. Finally, remember not everything always goes to plan. Unexpected problems may come your way during fit out, so stay cool, calm and under control so you may solve the issue. Nothing was ever solved by freaking out during a fit out! Call Benchmark today – 1300 366 521 or check out their website at salonsales.net.au Hair Biz Year 14 Issue 5
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HOW TO HOST AN IN-SALON EVENT THINK LIKE A VIP TANK
By Karen Cox, head of marketing ghd anz
Hosting a VIP night or client event is an effective way to achieve sell-in for your retail business whilst also building relationships with clients through providing a special experience they’ll never forget.
The secret lies in your client consult techniques. By asking clients the right questions using the right language, stylists can help create the perfect personalised styling regiment to buy today or keep on their wish list. Open If you want to increase your client engagement and drive sales by hosting a successful client activation event but aren’t sure where to start, here are ghd’s top 5 tips.
1) Know what you want to get out of it
Setting clear objectives will help you tailor your event for maximum impact and outcomes. What does a successful event look like for you? This might be product sales, revenue, appointment bookings, or all of the above! We recommend setting at least two objectives, ensuring they’re SMART (Specific, Measurable, Attainable, Relevant, and Time-Bound.) Examples are: Objective 1: Showcase the newest ghd launch and educate 10 clients on how to use create two different styles at home. Objective 2: Raise a revenue of $2,500 by selling to 50% of the guests on the night.
2) Plan and ask for help!
Once you’ve set objectives, it’s time to start organizing your event and assigning tasks to staff/ external suppliers to assist. We all know it takes a village, so feel comfortable delegating elements to others. Speak to your ghd Account Manager or Educator about how we might support your event. ghd can also provide you with digital activation kits, which include everything you need to help market your event to clients – from eDMs and 90
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social media tiles, to printable posters, invites, and point of sale! We also offer detailed event guide, which take you step-by-step through planning an amazing event and offers a variety of tips, tricks, and advice.
3) Event Day Prep – strong visual merchandising can boost sales by up to 65%!
Woohoo - it’s event day! Before the big event, we recommend doing a clean-up of the salon and review your visual merchandising. Visual merchandising, which is the act of making a retail space attractive to customers, is an important tactic to capture your clients’ attention, giving you the opportunity to pitch your retail offering and even upsell. Ensure you product displays are brightly lit, and for maximum impact display some products out of box – this will encourage consumers to touch/ feel displays and is proven to help convert sales. Ensure you have point of sale material displayed – ghd provides comprehensive point of sale for both eye-catching window displays to attract customer attention, and smaller on-shelf pieces to help customers navigate the range and find the perfect styling solution for them or their loved one. Remember, strong visual merchandising is proven to boost sales by up to 65 percent!
4) Get feedback from your attendees
Don’t be shy! Asking your attendees for feedback can help you learn what worked/what didn’t – and they may have suggestions you never even thought of!
Asking for feedback also makes your clients feel valued, like a part of something bigger and engrained in your business. The best time to seek feedback is the day after the event. Make it as simple as possible, e.g. a survey with ratings of 1-5, or even an email with one long-form answer question. An example of this could be: “Did you enjoy last nights VIP evening? Please share any feedback on how we can make this experience better next time!”
5) Build a post event analysis
You know how you set those SMART objectives? Well, now it’s time to see how your event performed. How many products did you sell? What was the revenue? How many appointments were booked? While the details are fresh, build a short, one-page report that details how many people attended, a summary of the feedback, and your key learnings for the next event. Don’t forget to look at your event budget and the revenue earned from the event, to determine your return on investment. Hosting a VIP night may seem like a big feat, but they’re a phenomenal way to engage with your clients and drive sell-through. Remember, you know your clientele best, so tailor your event to something you know that they’ll love! Happy Eventing! To learn more about how ghd ANZ can help you leverage business success, please contact 1300 443 424.
ANNOUNCING... INSTAGRAM REELS!
By Nicole Healy
When Instagram releases a new feature, people go crazy over it, and I’m excited to announce that Instagram have just dropped their brand-new feature ..... REELS!
So, what is Reels and why should you be using it in your business right now? Reels is Instagram’s latest video sharing tool, which allows quick, 15-second video clips that can be entertaining, educational or just fun! You could say that this is Instagram’s answer to Tik Tok, launching their own rival feature to compete against Tik Tok’s 800 MILLION users. With Instagram having 1 billion active users, it’s no wonder Mr. Zuckerberg is now in the Centi-Billionaires Club (that’s one hundred million dollars!). As a result of the launch, Facebook shares went crazy last week, driving his company’s (and his own) wealth through the roof! There is a lot of value in creating short videos, as not only do they encourage increased engagement and organic reach, it’s also a feature that everyone will start using, simply because it’s brand new! Personally, I find so much entertainment in this style of video as it’s made to be fun, so no serious business here, but still incredible for brands and businesses to showcase themselves in a style that creates interest without the sales pitch. Because let’s face it, no one wants to be sold to. So, you may be thinking that this type of video content is just for the Gen Z dance routines, however there is SO MUCH value in this for brands with the sheer amount of potential exposure and brand awareness this could bring, not only to people who already follow you, but also to new people too, so of course, that will expand your reach. Sure, you will still see users doing dance videos, lip syncing, mimicking, and parodies, but this is your chance to bring value in a different way and start educating an audience on Instagram that will help build your business.
Don’t worry that you will need to start practicing choreographed dance routines with your team (unless you want to, because that could be so fun to see!) but in all seriousness, as a business there is HUGE potential to help grow your community by using Reels! Here are my 10 REELy (see what I did there?) great content ideas to help get you started with your 15 second, easy to digest videos! 1. Show Products you stock 2. Create 15-Second Daily Vlogs in your salon 3. Create Before & After Videos (rather than just photos) 4. Share fun trends that have gone viral. You can check out what others are doing via the ‘Explore’ page 5. Video yourself unboxing your orders 6. Showcase your hair accessories by creating short videos showing off different looks 7. Video a sneak peak of something new that’s coming 8. Create 2 x 15 second videos broken down into Part 1 and Part 2 9. Create your own Story Time! This is a trend where you can put together a story, again broken in 2 or 3 parts 10. DANCING - have fun! It’s time to keep your audience busy with valuable content that they enjoy consuming and will remember you for!
So where can you find Reels on your Instagram? Reels lives in the same tab as Stories. Now you will find Live, Stories and Reels in there. Tap on Reels to start creating your brandnew content. And Reels is the only Instagram feature thus far that allows you to edit within the app via the Reels feature. You can add music and audio, change the speed to go in slow-mo or fast forward, add filters and AR Effects and even set a self-timer for recording! You can add text, Gifs and stickers and even use the drawing tool. So far, you can only add video content in here, unlike Tik Tok, where you can also add photos, but I’m sure this may change in the future. And finally, you can share your reel to your “Reels” to appear only on your solo reels tab, or share to your feed as well and even have the option of sharing solo to your story! Have fun experimenting with this new feature and be the first to use it to get your business in front of new potential clients. If you want to learn more about Instagram for your Salon Business, join my Social Salon School Membership for Weekly Social Media Lessons and 1:1 coaching. www.melbournehairblogger.com.au/plans
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CRISIS PROOFING YOUR MONEY MINDSET TO PROSPER THROUGH ANY CHALLENGE By Jessica Giles
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Welcome to one of the most powerful times in your life, a time ripe with opportunity! The truth is, that more millionaires are created in times of world wars, economic crashes and pandemics than any other time in history. Is this the energy and essence you are embodying each day in your life and business? Not quite? Fear creeping in? Congratulations, you are normal. When the impact of the pandemic on Australia was becoming apparent, I pulled my clients close. I reminded them that as a woman in business, this is not your first crisis, and who says this one has to be any more damaging physically, emotionally or financially? Not on my watch! In fact, what if you could emerge from this time more profitable, purposeful, powerful and wealthy than ever before? I am incredibly proud that clients in my Money Mastery Academy are doing just that, and I want this for you also. Success is determined 80% by mindset and 20% by action. This means that it is far more about who you are being than what you are doing. Even the most positive actions such as advertising and marketing, if done with an energy of fear attached, (commonly expressed as “I need new clients”) will not create the level of results that you desire. We’ve all put a post out there that we were sure would be a huge hit, only to be met with ‘ghosting’ or ‘crickets’. That is the 80/20 philosophy in action. Your inner world creates your outer world. Your inner fears, beliefs and projections such as “I’m not good with money”, “business is hard” and “It’s a bad economy” are indeed currently shaping your bank balance. Trust me, I’ve done the leg work on this one! As a high school dropout and single Mum turned University graduate and building a global business, you can bet I’ve taken all of the negative stories for a spin! What I’ve arrived to, and what I guide my clients through daily is that your wealth cannot outgrow your worth.
If it were simply a matter of wanting it, we would all be skinny billionaires! I want to guide and support you today to become a match for the money and freedom that you crave. To begin with, you are going to check in with your money baseline and see what fears and stories are lurking just beneath the surface. I invite you to journal, pray and meditate on the following: - How worthy do I feel of wealth? - What am I afraid will happen if I become wealthy? - Who am I afraid will be triggered if I become wealthy? - How do I feel when I look at my bank balance? - How do I desire to feel about money? - What does faith and trust around money look like for me? This is such a powerful exercise and your higher self has just shown you the areas in which you are blocking yourself. This truly is life changing, as awareness is the first step to change. So, what is the next step? That is the old story, it’s now time to create the new story. I invite you to consider this specific to the next 90 days, to ensure you are creating life changing, impactful and bank account balance boosting results immediately! My absolute favourite manifesting exercise is to write a journal entry at a specific date in the future, I invite you to write this entry dated 30 days from now. Firstly, do a thorough brain dump of all the money fears you are currently experiencing. Don’t censor, question or judge, just write them all down! Then in your journal, date the top of your page 30 days from now. This is your space to connect into what you want to see in 30 days’ time. Be sure to write in the present tense, as if it has already happened, because at that date it will have!
My suggestions include: - Address your biggest fears from your brain dump. Example: a fear of ‘I don’t have enough money’ could be written in your journal entry as ‘everything is paid with ease ahead of due dates and I have $_____ in my account always’ - Write about how you now feel about money. Example: ‘I wake up each day feeling relaxed and excited about money. I trust and know deeply that thousands of dollars flow to me each day’ - Who are you surrounded by? - What opportunities have you been blessed with? - What are you feeling grateful for? - How much debt have you cleared? - How much cash is in your bank accounts? - What goals have you achieved? I am so very excited for you to do this exercise, as it really is rocket fuel for your money mindset and bank balance! The process I have guided you through today is taking you from reacting to creating, helping you step fully into your power to consciously co-create the life and business that you desire. From reacting to what is happening around you, to taking personal responsibility for your present reality and activating your power to change what doesn’t please you, very quickly! You truly are that powerful, and the financial freedom you seek is meant for you; that I know for sure as I watch women create this for themselves daily, and you’re next! It’s time to give yourself permission to be a truly wealthy woman, to not be defined by outside circumstances and to forge forward creating, manifesting and allowing the life and business you know is meant for you. Embrace that energy and vision today and I cannot wait to hear what magic you create! I would absolutely love to connect with you and hear your biggest takeaways and action items from this article. Please connect with me on social media at Chic Money and feel very welcome to visit my online home: www. chicmoney.com.au
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RELATIONSHIP MARKETING By Louise May
Hi! I am a complete stranger. Give me money! Let me guess,...the first thing that comes to mind is, “Um…no, I don’t think so!” Well, this is exactly what you are doing if you are not building relationships with your audience and prospective clients. Think about it – would you rather buy from someone you know; someone you feel you can trust – or from a complete stranger? Relationship marketing creates a safe haven for consumers. It gives the illusion that the business knows them – their wants, needs, and desires. A trust is formed. If a business suggests a product, the customer knows they are suggesting it because they truly believe it will benefit them. Would you prefer to build a long lasting relationship with someone that sends you a voucher on your birthday, a text or email that your favourite brand is bringing out a new product, or letting you know that the item you wanted was back in stock – even though you didn’t ask for the reminder? Or would you rather build a relationship with a company that slams your inbox with newsletters, emails, and constant stuff that doesn’t really interest you? Let’s see how fast you find that unsubscribe button! Relationship marketing is a long-term strategy with the focus on building close relationships with your customers, filled with loyalty and retention. You want to be the brand name that a consumer loves, trusts and believes in, and most importantly – recommends! Relationship marketing is more of a courtship than a transaction. Things are taken slower, there is more nurturing, caring, and developing before making an offer. You allow time for the customer and company to get to know each other, foster customer loyalty, and to engage with each other. It is designed to develop strong connections with customers by providing them with tailored information directly suited to their needs and interests, and through open and regular communication. Not only it is more cost-effective to market to existing customers, but long-term customers are also less likely to ‘churn’ (leave) and, the longer you have a relationship with a customer, the more profitable they become. And yet despite all this, most businesses are still focused on transactional marketing, which is less about building long-term relationships and 94
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more about increasing individual sales. Because transactional marketing puts the sale and not a relationship with the customer first, it can often lead to a poor customer experience as companies ‘churn and burn’ customers, moving from one customer to the next, rather than deepening the existing relationships they have for longer term success. I see this so often with salons, where they are so focused on generating new clients, that they forget about looking after the ones they already have! If you gain a customer through your marketing efforts but lose one you already had because you weren’t paying enough attention to them, you end up with the same number of customers (but lower margins), because it costs far more to gain a new customer than to keep an existing one. It is also far easier to sell products and services to existing clients than to someone you don't have a relationship with at all. Why should you care about relationship marketing? One word: competition. If your clients have a strong loyalty to you, they are less likely to price shop and be tempted away or snapped up by another company offering a deal. They are less sensitive to price increases when one needs to happen, and more accepting to changes that happen within your business. They are committed to you and are not interested in “seeing other people”. But of course, you can have the best selection of products, the most outstanding information, the most informative posts, but if you have the worst customer service, no amount of relationship marketing will help you! Most customers leave a company not because they didn't like the product, but because they were frustrated with a customer service experience, so above all else, focused, helpful and attentive service is key. If you get your service experience right, you’ll even find customers will remain loyal even in the face of changes or product problems. Customers care about how they are treated, just as much as they care about how well you know them. Make sure they know that their opinions matter, that their complaints (and compliments) are validated, and their suggestions are taken into consideration. If
they feel as if it is their company too, they’re more likely to protect it and they’ll be in for the long haul. Now, let’s take a look at your social media. Is every post you make about a product, blog, offer, or something you’re trying to sell? This is a wonderful opportunity to demonstrate your expertise, help them solve ongoing problems, educate them with hints, tips and advice they didn’t know, and focus on what they need, not just what you want to sell. Social media is an opportunity to allow them to get to know you and to strengthen your relationships with the clients who support you, or may support you in the future. Post items they can share, content that makes them think, and fun images that give them opportunities to see your business as place of people rather than a vacuum sucking up their money! Successful businesses understand that the key to growth lies with long-term clients. Retention, retention, retention! Technology has changed the way we do business, but it’s our responsibility to build, nurture and grow customer relationships over time. So, start thinking more about the way you make your clients feel and how you want to make your clients feel when planning your online content. Relationships matter; business is about making friends with people and emotional bonds last. So, how do create a more emotional connection in your marketing? You need to build trust, show personality, inspire confidence and deliver a great customer experience! Louise May is a Salon Owner, Business Mentor & Educator. She is the founder of The Educated Owner, an online learning platform helping Hair & Beauty Salon Owners take charge of their business. For results driven business mentoring & education, contact Louise at www.theeducatedowner.com
KEEPING YOUR BIZ ALIVE AND HOW TO THRIVE ON THE OTHER SIDE OF LOCKDOWN By Jodie Rasmus - Zing
Not long ago, we were looking at coming out of Covid and getting back into our salons again, but now in Melbourne and regional Victoria, we are again faced with tighter restrictions and more uncertainty. Uncertainty remains interstate as well and we yet again don’t know where this year will take us. Whilst this is going to be another challenging time for many, it can also be a great opportunity to reconnect with your team and clients, reflect on your business and plan for future success. You have now got the time, so what are you going to do with it?
STAY CONNECTED
Use your downtime proactively and productively to stay connected with your client database. Now is not the time to let your marketing go by the wayside. In fact, you should ramp up your marketing efforts to provide ongoing value to your customers, just in different ways. Get creative in the way you connect so that you strengthen your client relationships throughout this next phase. Remember you want your clients to feel connected to the whole team at the salon, your brand, and the experiences they get at your salon. Have a holistic focus on your salon in terms of your offerings and the benefits of being loyal to your team. Now’s the time if you haven’t already to get online and get your products moving through online purchases and personalising your delivery experiences.
BREAK EVEN
As more people either opt to stay at home or are forced too, this gives us salon owners fewer opportunities to upsell products and treatments with services. And this represents some big losses in terms of revenue. In these next few months of uncertainty, the focus should be on keeping some cash flowing to break even- do not worry too much about profits right now. Just focus on survival and prepare for growth post-Covid. Understand your balance sheet and what expenses you have over the next few months. This is a crucial element of business survival in tough times and it may pay to get advice to help you navigate the budgets if this is not your expertise. For many salon owners, their forte is styling hair, not forecasting and budgeting. Knowing your possible income streams and understanding cash flow will be the single most important element to surviving another lockdown.
MENTAL HEALTH CHECKS
Your team is like your family, right? So, you want to make sure everybody is doing OK in these times, especially if you have staff who have lost their jobs, or had hours cut or are forced to stay home again. Be sure to reach
out regularly to your employees and check in on their mental wellbeing. Even if you see them often, its always a good idea to ask if they are OK. The wellbeing of your team is also important to show your clients to reassure them that you are strong; you are in this together and that you will be here for them for the long term. It is inevitable that all chats lead to Covid these days but coming into the salon should still be a time for clients to sit back and enjoy the experience. Try to keep your team in good spirits in the salon so their vibe is felt by the client, and ensure that no one leaves feeling more miserable about the pandemic. And what about you? Is anybody checking if you are ok? Having a mentor might be just what you need to help you navigate the many and varied challenges of Covid and beyond. A mentor offers support and guidance, and not just financially. Its someone to bounce ideas off, talk through your mental health while you are propping up the rest of your team, and give personalised advice from an outsider’s perspective. A mentor is someone who can let you know that you will be ok.
REFLECTION
This year has been a difficult one for everybody. We keep hearing that we are all in this together, but the struggle is real. Some businesses have adapted to the “new normal” however, others have not coped as well. The upside to this
downtime is that we now have that time we are always saying we don’t have enough of. So, use it wisely to reflect on your business and think about what you can change, if anything, or how you can adapt if this new normal is going to be around much longer than we’d hoped. We cannot change what is going on in the external environment, but we can change how we choose to deal with it. Start with understanding your mindset: Are you prone to thinking more about failure and the negative side of things, or are you a problem solver and a doer? Changing your mindset from failure-based to success-based can have a drastic impact on the success of your business and the messages you are sending out to your employees and your clients. Positivity and happiness are contagious, so make sure that is what your spreading in 2020! People need that in their lives right now. If you need to talk with someone about your business, and surviving Covid, get in touch with Jodie Rasmus at The Zing Project. Jodie has been in the industry for 32 years, originally as a salon owner, and now as a mentor to many other salon owners around Australia. As your mentor Jodie can help with all the ins and outs of your business and give you a new perspective to not only survive Covid but thrive beyond it. Reach out via email to jodie@zingcoach.com.au Hair Biz Year 14 Issue 5
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TO MY DEAR MELBOURNITES… BIG LOVE By Caitlyn Menzel
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I was going to avoid COVID-related strategy this month, but when my home turf is under some of the strongest lockdowns the world has ever seen, I would be doing myself an injustice not to send some love and support to my Melb and VIC salon owners. No fluff this issue, just suggestions, strategies and things I am doing with my clients. Here goes:
1 – Communicate with your team.
Okay, okay so they’re all (hopefully) on JobKeeper, that’s fine, but how are they staying connected to their career, to you and to their skills? The idea of JobKeeper is that it KEEPS THEM IN A JOB, i.e., this isn’t a ‘sit on your arse for six weeks’ situation, it’s a WORK FROM HOME situation. Yes, really! • Your employees need to be researching and seeking cool new trends, techniques, products, services they can offer, areas of improvement for themselves and their salon. Hi YouTube, Insta, online education, Facebook; they can literally do this from their bed if they please. I’d be getting them to send you two or more things per normal work day that they are watching or learning, or an idea that they think would be awesome to bring back to work. EVERY WORK DAY, no excuses. And yep – chase them for it, keep them accountable. And also, don’t be afraid to task them as well – send them things to do and watch and learn, anything that you think will help them. • An important thing to remember is that while you have ‘down time’ so do your team. They are about to have a lot of undistracted and uninterrupted thinking time. This forced isolation is going to bring up all sorts of feels and emotions, some are going to find it a lot tougher than others. You need to check in with them, make them feel like you care, because while this is a damn scary time for you, it’s a very strange time for them too. I suggest having one or two group team meetings by Zoom every week, discuss everything they’ve all been doing, share ideas and stories, strategize, and even try and do something fun. Start of the ‘working’ week always works well, and maybe late on a Thursday arvo to check in again. • Then, I would be setting up a sixty-minute one-on-one video session with each of your staff individually and I would be doing this at least once a fortnight. Maybe this seems excessive but think about it this way… while you are suddenly having loads of clarity about what your future holds, so are they. It’s your job to tap into that and do everything you can to make it happen for them. And don’t misread this – I don’t mean go and buy them a salon or a house or a holiday, but if you know anything about employment, if you dangle the right carrot, they will work for it, and they will stick around for the long term ;)
2 – Stay connected to your clients.
Guess what all of your clients are doing while they’re stuck at home in iso? Sitting on their phones! • If you haven’t already, it’s important to personally contact every single client who had a booking with you. Rather than just emailing them, text or call them instead, and make them the number one priority for bookings when you reopen. • Next, stay active on your social media. If you aren’t posting, you aren’t sharing stories, you aren’t interacting, you’ll sink right to the bottom of the social media algorithm never to be seen again. Mix it up and keep your feeds exciting: • Share some funny quotes – these always go well and there is stacks of hilarious COVID friendly quotes kicking around. • Share some hair pics – there is nothing saying that you can’t re-
share client photos from months and years ago. • Share team bios and photos, and let your clients really get to know who’s on your team. Inclusiveness and sharing business-friendly personal information and personality traits builds great rapport with clients. • Share how-to’s and video tutorials – here is another great thing you can get your staff to do while they’re off work, and you as well. Talk products, talk styling, just be yourself and share your daily routines. I have always found the more ‘real’ the better, because relatability is inviting.
3 – Make your business THRIVE, not just survive! Yep here’s the juicy bits!
• Well first of all, knock that ginormous to-do list on the head. I know you have one, every salon owner does. Then, invest in some education and coaching and healing for yourself – while I advise you to check on your staff, it’s vital to #checkyourself first. You need to be the leader your team and your business need, so make sure you’re filling up your cup and keeping your own mental health in check! As for courses and ed for da boss – my entire shop is on sale for up to 60% off and on VERY affordable payment plans – and everything can be delivered to you online. YAY! • Next, set up an online shop or sell home hair care via your social platforms. And this is something your team can help you with too. There is no stopping you from taking all your stock home (which actually I advise you to do because you do not want a salon break in at the moment!) and packing and sending it to your clients. At my coaching office, we use Toll. They have a contactless pick up/ deliver service and you can literally leave everything packed and on the front door step, then they send tracking to the purchaser too. There are a number of delivery services like this available that don’t put you at risk or make you travel. Online shops are such an important business tool these days, and you can connect your AfterPay and PayPal, link it all to your website, and best of all, if you set it up now while you actually have the time to get it right, it can just stay there for the future. • Lastly, if you have surplus cash left over from JobKeeper, stimulus, bonuses or refunds, or you generally have savings that you could spare – this isn’t a cue to update your summer wardrobe… PAY OFF YOUR DAMN DEBTS! Tax debt, stock bills, credit cards, loans, overdue anything…… GET RID OF IT! Clear it. You will feel amazing! If you have no debts, that’s amazing (you literally rock!), now build up that cashflow account, and invest the rest into improvements for your salon. Here’s the thing that most people don’t realise – money is soooooo energetic. Money needs a purpose and money needs to be spent (to a degree – don’t blow it all!) to come back to you. It’s circular, and you need to invest to receive. A big goal of mine this year was to re-fit my barbershop, and I am doing exactly that. It’s not like I can go on a holiday this year, LOL, *actually crying*. The reason I am doing this is because (a) we need more room for more staff, and (b) I want to support other small businesses and trades that have done it just as hard as I have. Give back to get back. As always, I am here if you need me and I am more than happy to offer my time for those of you stellar salon owners that are experiencing the full force of this pandemic. Big love, CX www.cailtynmenzel.com Hair Biz Year 14 Issue 5
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THE ROAD LESS TRAVELLED By Anthony Gray
One of the greatest challenges we face as an industry and as educators is attracting quality people who will sustain our industry moving forward. While the apprenticeship continues to be the bedrock of the industry, quality institutional or college-based pathways are a viable alternative for attracting new people to the industry. Historically the college-based or fast track option has not necessarily been considered the equal of the apprenticeship pathway but the demand for greater flexibility form those looking to join the industry has underpinned the popularity of the college-based option. The advantages of this alternative pathway are numerous. Firstly, it attracts individuals who otherwise may have been lost to the trade. In particular mature age individuals who are looking at a career change. It also opens the door for school leavers who are unable or not ready to access an apprenticeship. Secondly employing those who already have had a level of exposure and demonstrated a commitment to the trade helps to address the incredibly high apprenticeship cancellation rate. Over 50% of apprentices cancel within the first 12 months. Finally, new entrants who have accessed quality training are ready to hit the ground running. They are well placed to be productive from the outset. Having made a considerable personal investment in their own training reduces the substantial education and training commitment required by the salon. There is no better way to showcase the potential of the college-based pathway than to follow the journey of one of the industry’s emerging stylists Abi Donaldson. Abi is just a matter of weeks away from completing her Certificate III in Hairdressing through the college-based pathway and has been kind enough to share her story.
Abi, what were the other career options you considered and what made you choose hairdressing?
I grew up on a little hobby farm halfway between Warwick and Stanthorpe and lived there my whole life. I worked really hard in school and had always planned on going to uni when I graduated, but the closer I got to finishing, the more confused I was about what I wanted to do. I had so many areas of interest and I didn’t know which way to go. I knew that one day I would love to have a family, and that when I did, I wanted a career that I could take anywhere. I really love living in the country and wanted something I could easily do there as well. My mum is an artist, so I also grew up in an environment that fostered creativity, and 98
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I have also always loved doing people’s hair. So, when someone suggested hairdressing, I decided to look into different pathways available. (By the way Abi is just a little modest, graduating from school with an OP3)
Why did you choose to complete a collegebased / fast track program as opposed to going into an apprenticeship?
I was home-schooled and completed distance education for the majority of my schooling and it really helped me to become selfmotivated and enjoy more independent learning. I just really wanted to get in and work at my own pace; to get in and learn and be able to advance according to the skills I developed. I think that I also did not know what to expect or the way you should be treated in a salon environment when I first started in this industry. I think it really set me up with a great foundation before going into a salon, knowing what I should expect from a good employer and how good salons will operate.
What is the most critical thing you think you have learned from your course? I developed a great foundation of basic hairdressing skills. I'm excited now to build on those skills in a salon environment, but with this underlying knowledge, it has been a very smooth transition into a salon. I also love that in the college environment, we work with multiple trainers and pick up little bits and pieces from everyone, which exposes you to lots of different ways of doing things that you might not see if you just work in one salon.
I have also seen that everything is what you make it - especially in a course like this. There are lots of ways that I could have gone about getting my hairdressing qualification, but I decided on a path that I thought would work best for me and persisted in it.
Where are you at on your hairdressing journey now?
I feel like I have learnt so much through my course, but I also feel that I’m not quite ready to be thrown straight into a salon without some more guidance and direction as I refine my skills. I hadn’t been planning on looking for jobs until a little closer to when I was due to be finishing, but about 3 months
before I was due to finish, I stumbled across an ad for a boutique salon and it sounded exactly like what I was after. I was determined to finish my course first, but that night, I couldn’t stop thinking about how perfect the job seemed and so I reached out and ended up with the job! I am now studying full-time at college, while working part-time at Co. Studio. When I have completed my course, I will be signed on as an apprentice for 18 months.
Why do you think Co. Studio chose you to become part of their team?
I think that having almost completed my Cert III and already having some skills was really attractive to the team at Co. Studio. I was also really honest about what skills I do have and what areas I will need a little bit more help in. I also think that my personality just fit in really well with the girls there, and the boutique style of the salon.
What is next for you in Hairdressing?
I have lots of interests and some other areas I would like to study in one day, but I’m really happy in hairdressing - it’s a useful skill that I can keep throughout my life and use it anywhere in the world, in many different phases of life. One day, I’d love to move back out to the country and work as a hairdresser. For now, though, I’m excited to keep working at Co. Studio Hairdressing as it is such a beautiful environment to work in and the girls mentoring me have so much knowledge to share. In the short time I’ve been there, I’ve already learnt so much!
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