INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS NEW YEAR, NEW MATRIX!
In one of the most refreshing changes in the history of the professional industry, Matrix is repositioning the entire brand with a new look and feel to match! With a rich history spanning beyond 40 years, Matrix is approaching the market in a Brand-new way, with an offering unlike anyone else in professional haircare & colour. This new brand imagery is an explosion of colour and a true representation of the amazing diversity present within our population. This new Matrix comes with a promise of the newest innovation, and 2021 will be the kick-off of technology unseen before across both haircare and colour. This ensures that every hairdresser and stylist has everything they need to THINK, BELIEVE. DREAM and DARE. To their fullest potential. www.matrixprofessional.com.au
RefectoCil Blonde Brow, Skin Protection Cream & Eye Mask, Micellar Eye Makeup Remover and Tint Remover. The kit also includes the RefectoCil Style book to guide and inspire your custom blending, as well as a hands-free mixing palette and the newly designed RefectoCil Browista brushes. Styling has never been easier! Clients are so excited to return to a professional salon environment, so it’s the ideal time to incorporate lash and brow tinting into your salon menu. www.refectocil-australia.com.au
AFFINAGE LAUNCHES THEIR SS20/21 COLOUR COLLECTION – HAUTE COUTURE
Haute couture style and fashion were the essence behind this seasonal shoot. Taking bold vivid reds, rustic copper, electrifying multi-dimensional colours and cobalt blue elevating the Affinage Professional brand and breathing new life to 2021. Guest artistic director, Simon Crawford, assisted by Mark Matthews were the creative masters behind the inventive colouring concept. Each look accented edgy bobs, blunt fringes, flawless waves and soft curtain bangs showcasing the limitless composition of INFINITI’s diverse colour collections. Creative Team: Simon Crawford, Mark Matthews, Julie Dunleavy Photographer: Krysta Atkinson MUA: Jim Jirarnuttaruij Stylist: Leigh McCoy www.affinage.com.au
AMERICAN CREW ANNOUNCES NEW ONLINE MAGAZINE
Touching base with an exciting announcement from American Crew – The brand have just launched their very first publication, a progressive digital and print magazine called ‘Changing Times’. All creatives took a plunge last year, but the grooming industry was one that was hit the hardest. In this magazine, Australia’s leading barbers and other influential voices share inspirational stories of how they navigated 2020 and how we can re-think barbering and masculinity in our new world. A few of the notable names in the magazine are grooming god David Raccuglia, 2020 All-Star winner Luke Munn and Beard Season’s founder Jimmy Niggles. The magazine was launched to celebrate the annual All-Star Challenge. The magazine can be read here; www.issuu.com/americancrew/docs/american_crew_changing_times_ magazine
THE REFECTOCIL LASH AND BROW BAR IS YOUR NEWEST STYLING COMPANION Refresh and ramp up your look in 2021 by experimenting with some of the most coveted styles. With the new year comes the perfect excuse to celebrate the return to our hairdressers and test out some trending looks. Clients are more eager than ever for a makeover after such a turbulent year that has left us feeling less like our best selves. Along with a fresh and bold hair colour, bangs or a cut, eyelash and brow tinting is the perfect way to complete a look and make a statement. There’s no faster or more affordable way of dramatizing a makeover than accessorising a new hair style with a lash and brow tint. RefectoCil Blonde Brow is the secret weapon in creating a unique brow style. Use this product to strip back colour, brighten brow tone and soften bristly and unmanageable hair. The RefectoCil Lash and Brow Bar is the easiest, most convenient way to promote lash and brow styling to all your clients. This nifty little portable brow bar includes 8 tint shades designed to be mixed together to customise colour, 18
Hair Biz Year 15 Issue 2
PETER BECKETT JOINS HAIRCARE AUSTRALIA AS CREATIVE DIRECTOR
Haircare Australia is thrilled to welcome new Creative Director Peter Beckett to the Haircare Australia family. Globally celebrated for his styling talents, Peter brings a fresh, artistic approach to our portfolio of brands. “I’m excited to be part of the Haircare Australia family,” states Peter Beckett, of his new role, “The diversity of brands within the Haircare Australia is something I’m really excited about!” A force of nature in the industry, Peter is a powerhouse of styling nuance with his fresh, creative editorial looks taking him to the lights of London, where he styled hair for the pages of Harper’s Bazaar, Elle, Marie Claire and campaigns for Roberto Cavalli, Charlotte Olympia, Levi’s, Selfridges, Dove and Britain’s Next Top Model. Currently in his 22nd year in the hair industry, Peter has been entrusted by some of the world’s top celebrity & fashion talent such as Rita Ora, Ellie Goulding, Poppy Delevingne, Demi Lovato, Monika Radulovic and Behati Prinsloo. Peter is also a fixture at runway shows for fashion houses such as Burberry, Gucci, Alexander McQueen and Christopher Kane across London, New York and Australian fashion weeks. “The Haircare Australia is excited to have a stylist of Peter’s immense talent, as our new Creative Director”, says Ward Gauvin. “He will be working with the Haircare Australia team to create inspirational content across all our brands and a multitude of channels, provide expert product knowledge to salons and offer his expert insight into the industry.” www.hairaust.com
