1 2 0 2 r o f d Sets the tren The creation of Goldwell’s annual style statement for 2021 began with an inspiring and exciting workshop in Berlin. At the workshop, the Creative Team was joined by the Global Winners of the Color Zoom Challenge ’19 Irakli Sardalisvili, Yuujin Ho and Jackie Lim. The creatives brainstormed for ideas and visualized them on mood boards. At the end, all of their creations and ideas merged together to define the new fashion statement and to bring it to life and create the latest Goldwell Editorial and Couture Collections for 2021.
ESSENTIALISM Goldwell’s Editorial Collection 2021 In 2021, COLOUR & STYLE strip away access and focus on what is most necessary. That is which gives us comfort and a sense of normalcy. It is what we call ESSENTIALISM. 2021, colour takes it cues directly from fashion. Colour trends swing between Neutral Grounded Tones and Metallic, Vintage Brights, blending seamlessly together to create a harmonious balance. The Essential Neutrals Palette embraces softness at every level. True Naturals, gently elumenated with warmth. De-saturated colours, from soft darker tones to lighter hues that have an almost pastel character. Say Goodbye to bold, pop colors, as fashion tones arrive in a form of Nostalgic Brights. Inspired by the charming retro colors of the 70s. Orange, Green and Lilac make a nostalgic comeback.
NIGHT MOVES Goldwell’s Couture Collection 2021 This year Goldwell’s Creative Team has created a Couture Collection that captures the spirit of Escapism, by revisiting the Disco days of the 1970s. As fashion continues to be inspired by looks of the seventies, hair fashion follows suit with retro shapes and updated textures. The result is glam, sexy and modern. NIGHT MOVES captures the spirit of the Disco Decade in a way we can all relate to – the feeling of escape when you’re able to dance like no one is watching. After the chaos of 2020, a little escape will do everyone some good….even if it means turning up the music and dancing to our favorite retro tunes. The cuts and styles are all inspired by vintage 1970s looks – from the Disco Diva curls, the Feathered Farrah layers. Texture, curl and wave are key to creating these iconic looks - ranging across a spectrum from natural, unruly curls to soft, languid waves. Hair must have movement and it must be full of volume. Photo credits ESSENTIALISM & NIGHT MOVES Photographer: Ralph Mecke Hair: Daniel Martin Color: Goldwell International Artists Make-up: Jochen Pahs Clothes: Ingo Nahrwold 78
Hair Biz Year 15 Issue 2
