THE 6 MOST EXPENSIVE WORDS IN BUSINESS… “WE’VE ALWAYS DONE IT THIS WAY” By Faye Murray
As we say goodbye to the first 6 months of the year and understand what a “different” world we are living in and operating our salon businesses in, it is a good time to review what you currently offer to clients and your team and plan what action you need to take to make necessary and positive changes. Many changes we were forced to make during COVID have proven to be good changes and are here to stay. To embrace and implement change you need to have the time to review and plan. A good question to ask yourself is, “How much time do I devote to business development?” This is not the time used paying the wages or doing stock orders, it is creative and forwardthinking time to look at what is working well and what needs a shakeup. The amount of time you need for this will depend on the size of your business. Two hours a week for a small salon and up to a full day for a larger salon is what I suggest and I guarantee if you use this time wisely it will be a great investment and you will see a positive return. 106
Hair Biz Year 15 Issue 4
Ask yourself what is new and different in your salon. What have you changed in the last month? What have you changed in the last year? Your team will become bored and complacent if every day is “same old”. Your clients love change and expect to see new and different. You want your clients to see you as a progressive happening salon. Great place to start is the way your salon looks. What changes can you make in reception, what changes can you make to the inside of your salon? They don’t have to be big changes.
You will be surprised what clients will notice. Pretend you are a client and sit in your salon and look around for opportunities for change Your consultations, in particular your colour services. Can you change and improve the way you do these? When was the last time you did training on this very important subject? Is history being well recorded and referred to on return visits. Are you doing 2nd opinions for “big change” colour services? Are you taking before and after photos? How do you quote price to show the value and time that will be invested in the beautiful new colour?
