SPIRIT
A collection by Affinage Professional
With intermittent spells spent in lockdown, and the population in a constant state of casual, the pandemic semi-reprise fashion narrative, is fully loaded, with sweat pants being swapped for sequins, and trackies traded in for tulle. In response, Affinage Professional presents a collection that celebrates the remedy of hair as therapy and the awakening of fantasy colour as a valid design asset.
with burnished light copper on a medium ash matte brown base, and a textured Arctic Blonde lightened crop finished with an alluring multidimensional ash tone.
Colour pigment and placement are strong throughout the collection, communicating a retaliation towards the ravaging effect of worldwide closure, and consequent repression of creativity. These looks are designed to stand out, attract attention and denounce social freedom. Profiling the exquisite Affinage Infiniti Permanent Colour range throughout, with the luxurious Satin Tone on Tone to add further definition and high shine, the six looks highlight the impressive performance of the range and the diversity of looks that can be achieved on a multitude of hair types. Heroes of the collection include an opulent rounded graduation featuring an interplay of Infrared copper and Inifiniti rich copper mahogany, a punky mullet punctuated
Spirit marks a happy return to semi-reality for hairdressers and the general population. After a continuously casual wardrobe, cancelled concerts, and a complete travel hiatus, Spirit presents an optimistic platform for re-igniting creative exploration. “This collection is a bold revival of glamour, a response to the zeitgeist that left us all feeling fifty shades of beige. I hope this collection ignites a fire in the belly of the consumer and in the fingertips of those holding the foil. After months of bewilderment and home hair dos, it’s an exciting time to be a professional stylist.” Say’s Simon. This collection really spotlights the core essence of the Affinage colour range, to deploy products that deliver consistently brilliant colour results and a catalogue that incites confident creativity for the professional hairdresser.
CREATIVE TEAM
Simon Crawford - Creative Director -@ownthecomb Mark Matthews - Hair Assistant - @folk.hair Cherice Day – Hair Assistant - @cherice_micolorsalo Stylist - Leigh McCoy - @leighmccoy_ MUG - Jim Artistry -@jim_jirarnuttaruj TOG - Krysta Atkinson - @krystaatkinson_photographer Video - Narrative Hub - @narrativehub Designer - Jennifer Gifford - @jennifergifforddesign Leigh Spencer – Brand Manager Affinage Professional
