MAKE UP Directory
PROFESSIONAL MAKE UP
IN YOUR SALON T WO
MAKE UP Directory
Makeup services and retail products make your business a one-stop shop, upping your cash flow and elevating the salon experience for customers. Maybe you’re building your dream salon, or maybe you’re looking to mix it up and try something new. Starting up or adding to your retail line collection is always a way to boost your profit streams. Finding the right fit, though, can be a bit of a process, and the wrong decision could be a more of a hassle than a great addition to your salon. Here’s what you need to do to make the right move for you and your customers.
ANALYZE THE TRENDS
Customers should always be in the forefront of a retail decision. Pay attention to the most popular services and trends among your client base. In addition, it’s good to consider price points. If you’re selling high-end luxury, are they moving off the shelves, or are
they a little too beyond customer price points? Larger salons might want to consider having a line that represents lower, mid-range, and high end price points. Smaller salons can consider one or two price points based on clientele and what you want your brand to represent.
READ UP
Get your hands on all of the information you can find. Check out features in trade magazines or make a list of lines you want to investigate that are featured in the ads. Visit company websites and review their offers and ingredient lists. And don’t be afraid to talk to clients! Many might be using a line they found at previous salon or during a period of travel. After wading through the info, consider which lines match your customer needs and have ingredients you find appealing. Also consider which lines are unique to your area. If every salon in town is selling it, you’ll lose your competitive edge. From there, make a short, targeted list of which ones you want to explore further.
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product suggestion and send them home with a sample.
GET EDUCATED
Getting hands-on with products and learning directly from the line is the best way to find a sure fit. The best companies to work with want to get their products in your hands, so if they aren’t excited to offer up samples or don’t have a trial kit for potential new clients, consider moving on. In addition, many offer promotional or advertising opportunities to help get your salon and their line attention, or provide in-salon marketing materials and displays to make their products pop. Also investigate if they have any guarantees on their products, which can put customers’ minds at ease.
THE BENEFITS OF SERVICE AND RETAIL
Present your makeup both as a service and as a retail product. That way, you’ll have two ways to market your makeup to discerning clients. If they’re more hesitant on the service, offer them a
MAKEUP—IT’S NOT JUST FOR SPECIAL EVENTS AND WEDDINGS!
Marketing your makeup as more of an everyday thing never hurt anyone. Offer a once-a-week makeup pass or incorporate deals on applications into your quarterly salon promotions. Don’t forget special occasions, fancy dress, engagements, weddings, school formals… the list is endless. Why not also offer your make up service for nothing or discounted buyt allow your clients to redeem the value in retail. It’s a great way to sell retail, get them to use your services and come back for more.
COMPLIMENTARY APPLICATIONS GO A LONG WAY
Give a free makeup touch-up at the end of all your appointments. This ensures that
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they have contact with the product—a step that leads to purchasing.
MORE TIPS FOR SELLING MAKEUP IN THE SALON
1. Position the station in the front of your salon so customers can browse the selection. 2. Make sure the testers are kept neat and clean—wipe down the lipsticks if they’re messy and make sure the powder samples don’t have chunks taken out of them. 3. Supplies, supplies, supplies! Place mascara wands, cotton swabs and facial tissues near the station so clients can test products. 4. Keep a bin for disposables nearby so customers know where to throw away their applicators. 5. Clean your makeup brushes at least once a week. 6. As another way to sell makeup, offer free lessons with a product purchase. 7. Offer makeup lessons as a way to teach your clients the basics. Send them home with a customized face chart and a percentage off towards their next service.
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MAKE UP Directory
ACHIEVE COMPLEXION PERFECTION WITH
NAPOLEON PERDIS FOUNDATIONS
With 11 different formulas and 50 shades, your clients can now pick the one that is best suited for them to create the most flawless base yet. With the perfect complexion comes loads of confidence and Napoleon Perdis has every look covered from matte to dewy and even airbrushed. Pick ‘Stroke of Genius’ for a gorgeous liquid cashmere foundation with the added benefit of SPF20, or the infamous ‘Camera Finish Powder Foundation’ for a natural, lightweight effect that can follow, for effortless touch-ups throughout the day. All foundations are buildable, easy to apply and last all day. If maximum coverage is what your clients want, solid foundations are the perfect all-in-one. The ‘Foundation Stick’ provides fast and easy coverage and can often be doubled up as a concealer. Ideal for travel, the stylish tube is versatile, doesn’t spill and is handbag friendly making it great for the woman on the go. Napoleon Perdis’ number one tip for a flawless base is to keep foundation minimal, not mask
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like. Too much foundation can sit in dry areas of the skin and emphasize unwanted lines. And for skin that is looking drab in the cooler months, why not recommend fresh and luminous formulas that provide long lasting hydration and a hint of colour. Napoleon Perdis has an array of foundations to ramp up the glow factor! Skip morning workouts and make a date with the ‘Personal Trainer Serum Foundation’ that’s encapsulated with ionized water and boosting ions to deliver plumpness and moisture to the skin. A sheer, dewy finish with pearlescent pigments for your best skin yet. For an extra boost in skin benefits, meet the ‘Auto Pilot BBB Cream’ and ‘Off Duty Tinted Moisturizer’ for casual, lightweight coverage and ongoing hydration. If you would like to offer your clients a match made in heaven and dream complexions contact Napoleon Perdis about information on becoming a stockist. www.napoleonperdis.com
PROUDLY AUSTRALIAN MADE AND OWNED FAMILY BUSINESS. DESIGNED FOR AUSTRALIA.
MAKE UP Directory
From its inception in the early 90’s, Bodyography has become a worldwide leader in cosmetics being at the forefront of professional cosmetic development in over 50 countries throughout 6 continents. Bodyography has maintained its impeccable reputation by continuing to use only the finest ingredients, components and high quality pigments to create remarkable and striking cosmetics. The full line of professional cosmetics has been developed to suit any person or occasion, ranging from full service salons to on set make-up artists and the modern-day woman. We strive to make Bodyography the only solution to all of your makeup needs, wants, and desires.
SUMITA
Over the past two years the brow category has been the fastest growing
category around the world with brow specialists and brow parlous popping up everywhere. Sumita’s elite niche collection of professional cosmetics have been carefully selected and honed by our renowned eye and brow experts. At Sumita, our focus is exclusively on beautifying and enhancing your eyes and brows. With each of our products, we have done the selecting, tweaking and curating for you, ensuring that every single one meets the demanding standards set forth by our team of master artists. Introducing the modern woman’s new best friend. Our luxurious collection combines rich pigments and endless wear to create an unparalleled experience. Discover Sumita at high-end retailers, fine salons, and spas worldwide. It’s our mission to inspire every woman to be
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bold, beautiful, and iconic. News & Media If you don’t know about Bodyography yet then you should know that Bodyography is a cosmetics brand that is not only great for the skin through its mineral based, paraben free and gluten free formulas but is also a fashion forward cosmetic line. This ensures that Bodyography appeals to all demographics while still looking sexy, sophisticated and a cool go to brand. Both Bodyography and Sumita are proud to Sponsor and be the official makeup partner for Miss Universe Australia for a second year running, with the current Miss Universe Caris Tiivel now representing Bodyography and Sumita as our Brand ambassador. www.bodyography.com.au
MAKE UP Directory
ONLY LIMITED BY YOUR IMAGINATION!
Laukrom is a line of professional fantasy and characterisation make up that consists of a wide range of products for use in carnivals, shows, theatre, professional make up studios, adult and children’s face and body painting. The products outstanding features and benefits are strong fixation even in the most difficult circumstances, heat, sweat and friction. Finest ingredients to protect the skin.
THE RANGE INCLUDES: Dermogum Moulding mass for special effects make up. Available in 2 sizes. Blood Liquid or Blood Gel Realistically simulates wounds. Available in liquid and gel in 2 sizes. Mastix For adhering prosthetics, hair and Dermogum Available in 2 sizes. Creamy Make up Matte make-up provides extremely long lasting, high covering power. Water, perspiration and touch resistant. Suitable for face and body make-
up. Sets after 10 minutes. No need to fix with powder. Colours can be mixed together and re-applied for a more intense colour. 14 colours available Aqua Make-up Water based make-up with high pigment density for creating fantasy make-up for face and body. Medium to high strength with strong fixation. For a deeper colour mix with liquid makeup, instead of water. Remove with Cleansing oil or with soap and water. Perfect for kids face painting. Also Available in refillable palette. 16 Colours available. Glitter Gel Glitter incorporated into a gel for an attractive and sparkly effect for both skin and hair, add loose glitter for a more intense look. 7 Colours available. Polyester Frost Glitter Loose glitter to create shiny, sparkly effects which can be applied directly onto skin, or for stronger adherence, used in a cream or foundation. 10 Colours available. Liquid Make Up Suitable for air brushing. Water based,
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non-greasy and fast drying. Perfect for face & body painting. 9 Colours available Creamy Make Up Stick Great for Halloween and Face Painting. 13 Colours available. 2 Sizes. Colour Spray Kid’s sports days, school fetes. High concentration of pigments. 10 Colours available. Glitter spray Dance schools, kid’s sports days, school fetes and carnivals. High concentration of glitter sequins. 3 Glitter colours available Make-up Fixer Prevents deterioration against touch, perspiration, smudges on clothing. Pencils Creamy soft pencils for eyes and lips. White can be used for designing, highlighting and defining areas. 5 Colours available For more information contact Look For Beauty Online www.lookforbeautyonline.com.au Phone (07) 5525 0647
FANTASY UNLEASHED!
Complete range of products to help create your fantasy creation.
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www.lookforbeautyonline.com.au
MAKE UP Directory
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Australian Company 90% – 110% markup SLS and Paraben Free Not tested on animals Complete Makeup Range Ongoing marketing and training Beautiful packaging
SKIN FOOD FOR GLOWING, HEALTHY SKIN. SKIN FOOD FOR GLOWING,
HEALTHY SKIN.
Smitten Cosmetics are known to be cutting edge Smitten Cosmetics is an Australian-owned brand, and ahead of the game by continually assessing determined to support your business. Their goal is to and sourcing the latest trends in makeup. Successprovide you with a beautiful range of cosmetics your clients of makeup will fall in love with,Cosmetics and to isprovide you with ongoing Smitten an Australian-owned brand, willful haveretailing them clamoring for more depends and they’ll on be keeping clients and staffingredients alike excited about trying new support to ensure your cosmetics success. determined to supportretailing your business. Their goal is wowed by the creamy rich Midas Touch to provide you with a beautiful range of cosmetics Highlighter Bronzer. productsand which wonʼt break the bank. Makeup needs your to beclients an extension oflove yourwith, skincare the will fall in and tohence provide “Adding a makeup range business ingredients areyouparamount. Most to Smitten products are Smitten with ongoing support ensure your cosmetics Cosmetics are known to to beyour cutting edge can be retailingAustralia. success. Research and care has gone andaahead the game bymoney continually assessing and when the very ofsuccessful making venture manufactured within the educated latest trends makeup.retailingʼ Successfulas well as staff are in in ʻmakeup into choosing ingredients that are suitable to Australian skin sourcing Makeup needs to be an extension of your skincare of makeup depends on keeping clients and application. Most therapists and makeup artists concerns and conditions Australian beauty clients concerns, retailing hence the ingredients are paramount. Most Smitten staff alike excited about trying new products which have how to apply makeup but itʼs a regardless of age, are with Rejuvenation, Anti aging and products are manufactured within Australia. won’t breaklearnt the bank. different story when they are asked to sell it. Pigmentation. Smitten products this in Research formulates and care their has gone into with choosing ingredients thatpurpose are suitable to Australian a makeup range your business can be and how Smitten provides itstosalons with training mind. All products are dual making the clientskin look “Adding concerns andoutside conditions Australian beauty successfultomoney making venture the margin.” to guides ensure bottom linewhen profit and feel beautiful on the while nurturing theclients inside a very concerns, regardless of age, are with Rejuvenation, staffSays are educated in ‘makeup retailing’ as well as CEO Caroline Stanbury as well. Anti aging and Pigmentation. Smitten formulates
application. Most therapists and makeup artists
products with this range in mind. productsto have learntto how to apply makeup but it’s a different Smitten offers their a whole professional andAll packages Want know more? are dual purpose making the client look and feel story when they are asked to sell it. Smitten suit any budget. Contact Smitten Cosmetics for more informabeautiful on the outside while nurturing the inside provides its salons with training and how to guides tion and to increase your cosmetics retail sales as well. Your clients will love the all Australian made Mineral to ensure bottom line profit margin.” Says CEO and boost your bottom line. Caroline Stanbury Foundations and Blushes. Complexion Perfection can be Smitten offers a whole professional range and achieved withpackages their toLiquid TV Coverage Foundation Phone 08 9310 suit any budget. Want to know more? 3355 / 0400 600 797 infused with Hyaluronic with the light Contact Your clientsAcid. will The love Lip the Paints all Australian made Smitten Cosmetics for more information Website: www.smittencosmetics.com.au and mirror willMineral have them clamoring moreComplexion and theyʼll and to increase your cosmetics retail sales and Foundations and for Blushes. Instagram: Smittencosmeticsmakeup can be achieved with LiquidTouch TV boost your bottom line. be wowed by Perfection the creamy ingredients richtheir Midas Facebook: Smitten Cosmetics Coverage Foundation infused with Hyaluronic www.smittencosmetics.com.au Highlighter and Bronzer. Acid. The Lip Paints with the light and mirror
VEGAN
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MAKE UP Directory
MAKEUP TO
BREAK ALL THE RULES!
Audacity, warmth and sensuality are the inspirations for these essential Autumn seasonal colours from Stagelines Terra collection. Intense lips, illuminated skin, delineated exotic eyes, the neutral tones of warm taupes, cool, calming blues and dusty rose cedar were the autumn winter trend highlighted in glamourous Paris Fashion Week. Stageline’s Terra enables you to achieve the long lasting make up, to take you from the Fashion Show to the After Party. Foundation: To achieve uniform skin tone with long lasting finish that lasts all day, choose from the compact H-Definition Cover Make Up, which has high concealing power, and waterproof Long Lasting Fluid Make Up, which cares for, moisturizes, feels light on the skin yet adequately covers skin perfections. Lips: Long lasting lip Matt lips are obtained with X Fix Lips classic shades of chocolate and dusty pink tones.
Eyes: Create feminine yet sophisticated eyes for the day, or a deep smoky look, perfect for after the Fashion Show parties. The Nude Eye Shadow Palette has 2 Pearly and 4 matt earth colours which have high coverage, intense colour, achieved by micronized quality pigments. Oil Free shadows are easy to blend with their silky texture and longer lasting with stronger adherence. Combined with ultra-smooth, gel formula H-Fix eye liner is long wearing and smudge proof. Apply with an eyeliner brush. (Ref. 59.1) While moist it can be corrected but when dry, it is fixed. The Blue and Brown matte H-Fix eyeliner produces a strikingly bold look when combined with the dark earth colours of Nude Eye Shadow Palette. For more information contact Look For Beauty Online www.lookforbeautyonline.com.au Phone: 07 5525 0647
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Warm & Sensual
Get this seasons look with Stageline Professional Make Up
For 15% OFF Enter Code At Checkout:
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www.lookforbeautyonline.com.au
MAKE UP Directory
REVOLUTIONISING THE
APPLICATION OF MAKEUP
Incorporating 10 professional makeupblending brushes that provide effortless, airbrushed application. Silk Oil of Morocco’s Professional Airbrush range is made from soft, synthetic fibres that glide over the contours of the face to blend makeup seamlessly. Specially curved designed handles allow for flexible grip and complete control. PREMIUM QUALITY VEGAN TAKLON. Taklon brushes are more hygienic than real hair brushes as natural hair has an irregular surface which traps powders, dead skin cells, bacteria and chemicals. Cleaning may not necessarily remove these particles. Because of this, regular cleaning with disinfectants is required to prevent skin irritation. Taklon lacks these surface irregularities, making it easier to clean effectively. This decreases irritation and because Taklon is synthetic and animal cruelty is not an issue. 5 Reasons to use Synthetic Makeup Brushes: 1) Synthetic brushes are better suited for people with sensitive skin as some people are allergic to animal hair. 2) Synthetic brushes are a great option
for people who are vegan friendly as no animal hair is used in the manufacturing process. 3) Synthetic brushes are great for creating a layered look and help to provide a soft looking makeup finish. 4) Synthetic brushes are easy to keep clean as they do not absorb and trap makeup like natural brushes may do. 5) High quality synthetic hair feels irresistibly soft. Set Includes: • 1 x 250 Foundation Airbrush • 1 x 230 Powder Airbrush • 1 x 220 Blush Airbrush • 1 x 210 Contour Airbrush • 1 x 205 Concealer Airbrush • 1 x 190 Detailer Airbrush • 1 x 150 Brow Airbrush • 1 x 140 Eye Shadow Airbrush • 1 x 130 Lip Airbrush • 1 x 120 Eye Liner Airbrush • 1 x Black/Rose Gold Portable Brush Pouch Silk Oil of Morocco is a family owned business that first originated in Brisbane Australia. After a few short years the company was distributing to professional hair and beauty outlets
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throughout the world. The popularity and growth of this brand has been nothing short of exceptional, with the business now unrecognizable from its humble beginnings. The brand encompasses a range of Professional Hair Care, Skin Care and Cosmetics all of which are infused with the active key ingredient – Cold Pressed Certified Organic Argan Oil, to create both a superior and highly effective product that provides a luxurious experience time after time. www.silkoilofmorocco.com.au
MAKE UP Directory
MAKE UP ADDRESS: 90 Euston Road, Alexandria, 2015 PHONE: 1300 625387 (Australia) or 02 8595 0911 EMAIL: hotline.helpdesk@napoleonperdis.com WEBSITE: www.napoleonperdis.com FB: napoleonperdispage IG: napoleonperdis
ADDRESS: 6/204 Roberts RD, Airport West, Vic 3042 PHONE: 1300 263 964 or 03 9331 5019 EMAIL: info@bodyography.com.au WEBSITE: www.bodyography.com.au FB: Bodyographyaus IG: bodyography
ADDRESS: 3 Dunstan Place, Murdoch, WA 6150 • Australian Company PHONE: 08 9310 3355 • 90% –info@smittencosmetics.com.au 110% markup EMAIL: WEBSITE: • SLS andwww.smittencosmetics.com.au Paraben Free smittencosmeticsaustralia • NotFB: tested on animals IG: smittencosmeticsmakeup • Complete Makeup Range • Ongoing marketing and training • Beautiful packaging
SKIN FOOD FOR GLOWI Smitten Cosmetics is an Australian-owned brand, determined to support your business. Their goal is to provide you with a beautiful range of cosmetics your clients ADDRESS: 13, with, 9-11 Redcliffe Gardens will fallUnit in love and to provide you Drive, with ongoing support to ensure yourQLD cosmetics Clontarf, 4019retailing success.
Makeup needs to be an 909 extension your skincare hence the PHONE: 1300 410 or 07of38803380 ingredientsinfo@silkoilofmorocco.com.au are paramount. Most Smitten products are EMAIL: manufactured within Australia. Research and care has gone WEBSITE: www.silkoilofmorocco.com.au into choosing ingredients that are suitable to Australian skin concerns conditions Australian beauty clients concerns, FB:and SilkOilofMoroccoOfficial regardless of age, are with Rejuvenation, Anti aging and IG: silkoilofmorocco Pigmentation. Smitten formulates their products with this in mind. All products are dual purpose making the client look and feel beautiful on the outside while nurturing the inside as well.
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Smitten offers a whole professional range and packages to suit any budget. Your clients will love the all Australian made Mineral
DIRECTORY ADDRESS: PO Box 3459 Robina Town Centre QLD 4230 PHONE: 0755 250 647 EMAIL: info@lookforbeautyonline.com.au WEBSITE: www.lookforbeautyonline.com.au FB: Look For Beauty Online
MAKE UP Directory
ADDRESS: PO Box 3459 Robina Town Centre QLD 4230 PHONE: 0755 250 647 EMAIL: info@lookforbeautyonline.com.au WEBSITE: www.lookforbeautyonline.com.au FB: Look For Beauty Online
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PROUDLY AUSTRALIAN MADE AND OWNED FAMILY BUSINESS. DESIGNED FOR AUSTRALIA.
AUTO PILOT PRE-FOUNDATION SKIN PRIMER