Mocha Media Kit 2019

Hair By Andrea de Deugd

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HAIRBIZ FORUM

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HAIRBIZ BEAUTY BIZ BARBERSHOP INSALON MAGS

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AUSTRALIAN BEAUTY INDUSTRY AWARDS AUSTRALIAN HAIR INDUSTRY AWARDS AUSTRALIAN MAKEUP INDUSTRY AWARDS HOT SHOTS TEAM

HAIR BIZ • BEAUTY BIZ • BARBER SHOP • HAIRBIZ FORUM • AHIA • ABIA • HOTSHOTS

We are industry leaders proudly bringing you Magazines and Events for the Hair and Beauty Industry ESTABLISHED IN 2006, MOCHA PUBLISHING OFFERS TRADE AND CONSUMER MAGAZINES, EVENTS AND COMPETITIONS TO THE HAIR AND BEAUTY INDUSTRY

IMPORTANT FACTS Regular distribution of Magazines to 23,000+ small business owners, managers, stylists, beauty therapists and barbers.

69,000+ Readers across all three titles based on 3:1 readership 26,000+ fans on Facebook all organically achieved 20,000+ followers on Instagram all organically achieved 17,000+ opt in email addresses on mocha email database mocha publishing is made up of a professional team, who have unparalleled combined experience in trade & consumer publishing, marketing, pr and the hair & fashion industry.

OVER 125 YEARS OF COMBINED EXPERIENCE FROM THE MOCHA TEAM.

PUBLISHER Linda Woodhead linda@mochapublishing.com.au EDITORIAL - HAIRBIZ Kym Krey - Editor kym@mochapublishing.com.au Ph: 0403 042 312 EDITORIAL - BEAUTYBIZ April Jones - Editor april@mochapublishing.com.au Ph: 0403 043 384 EDITORIAL - BARBERSHOP Lance Liufau - Editor lance@mochapublishing.com.au Ph: 0405 926 180

ADVERTISING SALES Nina Barbara Sales & Marketing Manager nina@mochapublishing.com.au Ph: 0407 497 989 ARTWORK Kellie Woodhead - Art Director kellie@mochapublishing.com.au ADMINISTRATION Jess Richmond Office Manager/PA jes@mochapublishing.com.au GENERAL ENQUIRIES mail@mochapublishing.com.au

Publishers of Trade and Consumer Magazines plus... In-Salon Magazines, Marketing and Industry Events

Phone: 07 5580 5155 | Address: PO BOX 252, Helensvale Plaza, QLD 4212 Email: mail@mochapublishing.com.au

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PRINT HAIRBIZ BEAUTY BIZ BARBERSHOP INSALON MAGS

Hair by Frank Apostolopoulos, BIBA

HAIRBIZ

PRINT

Hair Biz is a business-to-business trade magazine distributed bi-monthly to every Hair Salon throughout Australia.

With a distribution in excess of 12,700 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services.

Year 12 Issue 6

NO. OF COPIES BY STATE NSW 4200 VIC 3450 QLD 2520 SA 1100 WA 990 ACT

150 TAS 120 NT

65 Additional 100 TOTAL

12765

Year 12 Issue 4

Year 12 Issue 5

Year 12 Issue 3

ALL HAIL PLATINUM+

Year 12 Issue 2

Re-engineered for professionals.

I N T R O D U C I N G C O L O R F R E S H C R E AT E I N S P I R E . C R E AT E . S H A R E

#COLOURCREATORS

The new Professional edition

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ANNE VECK

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It’s one thing to have a skill, and it’s a different skill to know how to transmit it. Also, I can reach a wider audience as I can use the Habia database to advertise my courses.

Charismatic, motivating and creative, Anne Veck has been described as “One of the most iconic hairdressers in the world” by Hair Magazine. Artistic Director for Anne Veck salons since 1991, Anne is the British Hairdressing Awards Southern Hairdresser of the Year 2016 and her Oxford salon has been awarded Best Regional Salon (South), Best Green Salon and Most Environmentally Friendly Business 2017.

TELL US ABOUT YOUR PASSION FOR ENVIRONMENTAL RESPONSIBILITY?

I’ve always felt very concerned about the environment and the potential I have as a business owner to do something positive, as well as communicate this to my customers and my peers. After all, this is the world we’ll leave to our children, so if everybody was doing their bit, however small, the world would be a better place.

The UK hairdressing industry has a carbon footprint the size of a small country. We have reduced ours by 40% - every salon could do the same!

But’s that’s just the start of her accolades.

Anne is also the Winner of Revlon Professional Style Masters Global Award 2016 and the Winner of Best Photo in the AIPP Awards 2016/17. She is Creative Brand Ambassador for Revlon Professional UK and Ireland, and as Ambassador for UK The Hair Council, Anne campaigns for compulsory registration for all hairdressers.

“...I STILL LOVE EVERY MINUTE OF IT. I WAS ABLE TO ARRIVE IN THE UK WITH HARDLY ANY ENGLISH BUT ABLE TO EARN MY LIVING RIGHT AWAY.”

We loved Anne when she was our International Headline Act at HairBiz Forum a few years ago, but it’s been a little while since we caught up with this magical Maestro, so Hair Biz Editor, Kym Krey, took a moment to check in and see what’s been happening in the world of Anne Veck.

YOU HAVE ONE OF THE LONGEST LISTS OF CAREER HONOURS I’VE EVER SEEN, WINNING A SLEW OF AWARDS CONSISTENTLY SINCE 2007. WHAT, DO YOU FEEL, IS THE SECRET BEHIND SUCH SIGNIFICANT SUCCESS?

Hard work, choosing my team carefully, being always open to new ideas and practice, practice, practice....

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9/3/18 2:05 pm

IS THERE ONE AWARD THAT IS PARTICULARLY SPECIAL TO YOU?

When he’s not running the premiere destination salon in Wales, award-winning hairdresser Ken Picton will be either leading shows and seminars in front of thousands, working backstage on fashion shows or producing imagery that’s seen around the world.

Having achieved the perfect balance of business and creative success, Ken’s 40-strong team were named Best Salon Team and earned Best Salon Experience in the prestigious Most Wanted Awards 2011. Ken, himself, was named BHA Wales and South West Hairdresser of the Year three times, also entering the Hall of Fame and, along with Paul Dennison, was 2013 BHA Colourist of the Year with his innovative collection inspired by Andy Warhol’s pop art print of Marilyn Monroe.

WHAT’S THE WORST (OR FUNNIEST) THING THAT HAS HAPPENED TO YOU BACKSTAGE OR PREPPING FOR A SHOW?

Other awards include FBH Salon of the Year (twice), BHBA Innovator of the Year, Visionary of the Year, Salon of the Year, Manager of the Year and Cardiff Life Award for best salon. That’s quite a list!

Yes it is, and I’m loving the fact that I work with a very talented and motivated team. They inspire me a lot and they are inspired to grow creatively and professionally.

It was during a show. I was given a plastic trolley and I put my hot curling tongue in one of the holes on the side...of course it melted everything, so I then put the tongue on the top of my scissors...so when I picked them up I burnt myself and threw them in the air. Thank God I didn’t harm anyone, and I hope nobody could speak French as I swore very loudly on stage!

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A Key Ambassador for L’Oréal Professionnel, Kerastase, Shu Uemura and ghd, Ken has travelled the world educating hairdressers and has shot for Elle, Marie Claire and various hair titles.

Hair Biz Editor Kym Krey spoke with Ken recently.

AFR0

I never thought in a million years I would travel the world or be able to do shows in front of a big audience. I’ve been in the industry....let’s say 25years + VAT... and I still love every minute of it. I was able to arrive in the UK with hardly any English but able to earn my living right away. When traveling in Thailand many, many years ago I was doing haircuts on the beach for 40 baht (£2,50

Hair Biz Year 12 Issue 5

30/8/18 3:40 pm

KEN PICTON

THE ANNE VECK ARTISTIC TEAM HAVE PRESENTED AT THE ALTERNATIVE HAIR SHOW SEVEN TIMES, AS WELL AS SHOWS AND FASHION WEEKS AROUND THE WORLD. IS IT A REAL BUZZ FOR YOUR STAFF TO BE INVOLVED IN THESE EVENTS?

WHAT DID YOUR HAIRDRESSING FUTURE LOOK LIKE AT THE START OF YOUR CAREER AND WAS ANY OF THIS EVEN A POSSIBILITY IN YOUR MIND?

Receiving AIPP Best Photo 2016 at the Alternative Hair Show at the Royal Albert Hall was pretty cool, as was BHA Southern Hairdresser of the Year, but my favourite is probably Revlon Professional Global Style Master 2016 in Paris (my home town) in front of 4500 hairdressers from all over the world. I probably kissed and hugged 4500 hairdressers and I loved every minute of it!

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THE PERFECT BALANCE

Her passion is sharing her skills and creativity with her peers which she does presenting and teaching at shows, academies and salons throughout the world. Best known for her Avant Garde and long hair work, Anne is also an expert colourist, cutter and extensions specialist.

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30/8/18 3:39 pm

YOU HOLD THE HABC LEVEL 3 AWARD IN EDUCATION AND TRAINING (QFC) AND HAVING GAINED HABIA APPROVAL. WHY WAS THIS QUALIFICATION IMPORTANT TO YOU?

INTERNATIONAL FEATURE

INTERNATIONAL FEATURE

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“BE PREPARED TO TAKE SOME RISKS, BUT ALSO BE PREPARED TO LEARN FROM THE THINGS THAT DON’T GO TO PLAN.”

HAIR: KELLY ANGEL FOR CRAIG CHAPMAN SALON PHOTOGRAPHY: BARRY JEFFERY MUA: ELIZABETH RITA STYLIST: MAGDALENA JACOBS

KEN PICTON

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KK. Ken, tell us about your early years in the industry and how you became involved in hairdressing.

KP. As a young child growing up in the 70s, it was all about having long hair. My mum used to cut my hair up until the age of 15 (she isn’t a hairdresser). When I was 15 I managed to persuade her to let me go for my first “proper” haircut in a salon. I remember being so excited by how cool and fashionable everybody was. I was mesmerised by the vibe that the salon had and thought I’d love to be a part of that.

When I started hairdressing, I was hooked from day one.

At the age of 21, I opened my first salon in Cardiff city centre. It was a totally different salon to the one we’re in now banging music and edgy cuts! Even then, I knew how much value good publicity had, so I asked a local band to come to the salon for a haircut and the very next day we had made it into the paper!

Eventually, we were so busy I had to decide whether to open a second salon and split the clientele or whether to move into a huge space that was easily accessible with parking. I also wanted to offer a destination to do everything; somewhere you could spend all day having hair and beauty services, eat well and use iPads.

In the year 2000 we moved to a 6,500 square foot salon in the heart of Cardiff Bay. When I made the decision to move into a bigger space, everyone thought I was mad. It was a distance from our original location and we were also the first people to move in to Mermaid Quay. It was a mud bath, without any pavements, so we had to put cardboard down for the clients to be able to walk in through the door!

Fast-forward 18 years and we’re full. If we ever grow out of this salon, I’ll look at expanding the team even further. It’s a buzzing location; we have the BBC here and my team works on so many shows for them. It’s a great little area.

KK. YOU’VE BUILT A SALON TEAM OF OVER 40 STAFF,

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your own business work: really strive for it, put the hours in, and if you’ve done your homework it’ll all come good. I had firm belief in my capability and there was an excitement, passion and drive - I was determined to make it work.

As a single parent, my mum brought me up with a strong work ethic and I suppose that was what I put in initially when starting my business.

KK. YOU’VE RECEIVED MANY HONOURS AND AWARDS. WHAT DO YOU THINK IT TAKES TO ACHIEVE SUCH CONSISTENT AND HIGH-LEVEL SUCCESS? KP. Hard work and consistency are

key and approaching everything with the professionalism that fits an awardworthy business. We have watertight procedures for everything in the salon from our training to our customer service and we nurture creativity as well.

Having the right team around you is also a must, whether that’s a photographic and creative team or your managers and stylists in the salon.

KK. YOU ARE A KEY AMBASSADOR FOR SEVERAL PREMIUM BRANDS AND HAVE EDUCATED ON THEIR BEHALF ALL AROUND THE WORLD. WHAT DO YOU ENJOY MOST ABOUT THIS ROLE? KP. Traveling the world is incredible

and you get the opportunity to visit some fantastic countries, but what I enjoy the

Hair Biz Year 12 Issue 2

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DEMONSTRATING NOT ONLY CREATIVE SUCCESS BUT ALSO SERIOUS BUSINESS NOUS. DID THE BUSINESS ASPECT COME AS NATURALLY TO YOU OR DID THIS REQUIRE ADDITIONAL EDUCATION OR ASSISTANCE? KP. You’ve got to be confident to make

most is the diversity that it brings, visiting different cultures and working with different styles is always an interesting but enjoyable challenge.

KK. FOR ASPIRING HAIRDRESSERS WHO’VE SET THEIR SIGHTS ON BECOMING A RENOWNED EDUCATOR, WHAT ADVICE WOULD YOU GIVE? KP. A great way to get into the

education structure is (1) get involved in your internal education within your salon environment, and (2) look to major brands who have a lot of good education initiatives, e.g. L’Oreal Professionnel’s id artists, to give you the skills you require to deliver quality education, like presentation skills, knowledge ability, and diversity of skills across colouring, styling and session styling.

KK. WHAT DO YOU LOOK FOR WHEN SELECTING SALON STAFF? KP. People who show their enjoyment of

hairdressing and are looking to learn and develop, and ultimately who aspire to be a part of our brand, so a background knowledge of who we are and what we do is also something I look for.

KK. YOU’VE CLEARLY MANAGED TO INSTILL A CULTURE OF EXCEPTIONAL CLIENT SERVICE IN YOUR TEAM, HAVING BEEN NAMED WINNER OF ‘BEST SALON EXPERIENCE’. HOW DO YOU EDUCATE STAFF TO ACHIEVE THIS STANDARD? KP. We conduct training on a weekly

basis and this is part of our trainee’s weekly employment hours. We find that a targeted day of specific training is a really great way to engage them into getting the most out of their education. We also try to theme the days specifically, so they can really focus on one aspect and perfect cont’d over page

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BEAUTY BIZ

PRINT

Beauty Biz is is a business-to-business trade magazine distributed bi-monthly to every Beauty Salon and Spa throughout Australia. With a distribution in excess of 7,500 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services.

NO. OF COPIES BY STATE NSW 2400 VIC 1800 QLD 1500 SA 400 WA 750 TAS 320 ACT 120 NT 40 ADDITIONAL 200

The Essential Business Guide for Salons and Spas

The Essential Business Guide for Salons and Spas

Year 11 Issue 5

The Essential Business Guide for Salons and Spas

Year 11 Issue 1

The Essential Business Guide for Salons and Spas

face tan mist-ing!

WHERE SCIENCE MEETS SKINCARE A complete business solution from

DMK CELEBRATING

20 YEARS

of skin transformations

Our team is dedicated to taking existing and new businesses to the next level. Latest

THE NEW SUCCESS ACADEMY BEAUTY BUSINESSES GROW innovations,HELPING superior quality, expert training, business strategy, creative marketing

concepts, 24/7 technical support, and customer service unmatched in our industry.

BeautyBiz Yr11Iss5.indd 1

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COVER STORY

>

Lea Taylor, Founder

Founder and owner Lea Taylor noticed a need within the tanning market for the ‘woman on the go’. A natural sunless tan for the ‘modern woman’ with a busy lifestyle that didn’t have all day to wait around for a tanning product to develop, she pioneered the tanning industry by launching the first 2hr tan. “This ‘modern woman’….She was my inspiration whom I refer to in all branding and company philosophy as The Goddess. She is in all of us. I believe this for myself, my staff, all our loyal stockists and customers and all those that endorse the Naked Tan brand,” says Lea. We caught up with the beautiful goddess Lea, to talk about her success and how sunless tanning has become the booming business it is today.

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WHAT DO YOU LOVE MOST ABOUT YOUR BUSINESS?

My favourite part/s of the business I love working on and growing is innovating product development and the product packaging and branding, I love setting new trends! I love the product development and giving the industry (women) something beautiful as well as ensuring its natural and good for them. Vegan is so important to me and so is the 2 in 1 aspect of our products, nourishing tanning products, the formulas have to tan the skin, but also look after the skins condition. The branding aspect of Naked Tan, so ensuring that the product packaging is stunning and something that every woman would want to put on display in her bathroom, not anything that you would hide away in your draw or cupboard. I love seeing on Instagram pics of bathrooms and spotting a Naked Tan product in the background, it always gives me a beautiful feeling inside of contentment, that I’m doing something right.

WHAT DO YOU BELIEVE YOUR POINT OF DIFFERENCE TO BE IN THE SUNLESS TANNING INDUSTRY AND WHY SHOULD SALONS CHOOSE TO PARTNER WITH YOU? Naked Tan has proven over time (13years since founded) to be leaders in innovation in the tanning industry, our salons can always be assured that they stay on the fore-front of innovation and are able to provide their clients first to market in tanning innovation every time.

From bringing the fastest tanning formulations to life or creating the first water resistant and sweat proof tanning products, Naked Tan will

always ensure that their salon stockists are provided the best that the industry has to offer and first to market. Retention of client base to a salon is forefront, no salon builds a business model on stocking a product range that maybe a few dollars cheaper but has no performance and sees clients not come back for re-bookings.

Naked Tan ensures retention of spray tan clients, our salons have been with us for years, some since our launching in 2007 and their clients know that they will get a good tan and consistent result every time.

HOW DO YOU ASSIST YOUR STOCKISTS IN TERMS OF MARKETING AND MERCHANDISING?

We provide our salons complimentary marketing to use in their salons. We also have displays for our salons that stock retail range. We have a stockist listing page on the Naked Tan website, this is where all our salons get a free listing to market their Naked tan services and we can direct client traffic to the salon.

WHAT DO YOU BELIEVE TO BE THE MOST INNOVATIVE ADVANCEMENTS IN THE PRODUCTS YOU OFFER?

I’m recently in love with our water resistant and sweat proof tan! Great for this time of year, about to hit the hot Summer months. No more streaky tans because of sweaty underarms.

Even in Winter, it was my go-to tan on those Thursday tan-day rainy days! I loved leaving the HQ with no umbrella at all and running in the rain to the car, knowing that my tan would be perfect the next day.

DO YOU THINK OFFERING TANNING AS A SERVICE CAN HELP BEAUTY SALONS AND HOW CAN THEY DO THIS SUCCESSFULLY?

Absolutely! Tanning is a must-have treatment for your business. Its quick and easy, can be coupled with other treatments even packaged up. It’s one of those treatments that gives instant results to your client, nothing better than seeing a client walk in salon and walk out 10mins later

YOU HAVE SPONSORED THE ABIA’S TANNING CATEGORY FOR MANY YEARS NOW. HOW IMPORTANT IS THIS FOR YOU?

It’s my favourite event in our industry. I feel that these awards are a time we get to recognise, connect and congratulate all the nominees and winners out there striving to excel themselves, their teams, their businesses and their client’s experiences within the beauty industry. I am very fortunate and blessed that Naked Tan have been given this opportunity to support such a well-recognised awards ceremony each year and a way to give back and support the Beauty Industry. Also as it’s held on the weekend of International Beauty Expo, Sydney, we get to connect with many interstate salons and educators and suppliers. (and it’s great fun too!)

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Call today to receive our latest Platinum Catalogue.

As if the acne wasn’t enough, I then developed perioral dermatitis, a common facial irritation that shows up as spots and flaky skin around the mouth and chin. I was given a topical steroid, which was meant to help. Instead it caused the condition to spread and pretty soon the whole bottom of my face was covered in it.

Because I had no idea what to do and what it was (I hadn’t even heard of perioral dermatitis at that stage), it got worse and worse. I was already in an extremely fragile emotional state and having to deal with sore, inflamed skin was the last thing I needed. All I wanted to do was hide.

I was desperate to find a solution, even if I had to make it myself.

More product innovation, that’s a must and we would be lying if we didn’t say some international collaborations.

GOING BACK TO BASICS

My proudest moment would definitely be (if I cannot say my 4 handsome son’s) launching the 2hr tan a world’s first at our very first expo!

The brand and product range have definitely come a long way since early days, but just that feeling when you think you have done something remarkable by innovating something brand new to the industry, but you don’t know what everyone else will think or how it will be received…I always say that those butterflies you get from being nervous are the same as the ones when your excited, so sometimes you have to ask yourself “am I nervous or excited?!

It’s great to be on the other side of that dark time in my life – to be able to reflect on the past few years and feel grateful for where I am today. The challenges I faced while trying to find solutions to clear my skin are what drove me to develop a skin care range.

I want to share my story with you so that you can understand why I put so much passion and thought into developing my skincare range and why I believe that a holistic approach including the right diet and lifestyle is the key to skin health.

Naked Tan continues to expand globally in foreign markets like, the Middle East, USA, Europe and New Zealand.

For more information visit www.nakedtan.com.au

BeautyBiz Yr11Iss5.indd 9

At first I tried pretty much every therapeutic skincare product on the market, but nothing seemed to work and lots of products made it worse. I found that my skin reacted to many common irritants including sulfates, parabens and synthetic fragrances. I threw away every skincare product in the house, along with my shampoos, conditioners and hand soaps, which also contained some of those irritants.

I did a lot of research into medical studies about skin health and acne and found out that some strains of bacteria can trigger acne, while other strains can actually help to prevent it. I also discovered that probiotics can be helpful for skin health and that there were new skincare ranges in Europe using probiotics as a key ingredient and people were raving about them.

I stripped back my diet and thought about every piece of food I ate, knowing that some food items could be contributing to my skin woes. This was the start of my healing process.

If you met me today, you probably wouldn’t guess that only a few years ago my skin was one of my biggest concerns. At times it ruled my emotions and took over my life. During the most severe flare-ups I couldn’t bring myself to leave the house.

WHAT HAS BEEN YOUR PROUDEST MOMENT SO FAR?

Beauty Biz Year 11 Issue 5

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V CAFFE SOLUTIONS INTRODUCES JACKSON & BROWN COFFEE

V CAFFE SOLUTIONS, an associate member of the AHC, The Institute of Makeup Artistry (IMUA) and which provides mobile bars has officially launched a world-class and coffee solutions to salons online education platform this month and the corporate environment, for aspiring makeup artist professionals DANA EXPLORE DANA MAGNUM JACKSON&BROWN DANA S-CO2 introduces interested in learning about makeup from FRACTIONAL RF to special effects. Q-SWcoffee!

ND:YAG LASER FRACTIONAL LASER bridal looks through A brand dedicated to servicing For over two years, beauty industry salons and donating a heavyweights and experienced makeup portion of profits to charities, professionals have collaborated to create JACKSON&BROWN is a quality content and professionally filmed quality coffee blend made from HD video tutorials. carefully selected, organic beans Designed to be completed over a six to sourced from the finest fair-trade twelve-month period, the course gives plantations on the planet. The easy access to mentoring and support coffee is roasted with absolute from highly acclaimed and talented passion to provide salons with industry professionals, clear instructions a full-bodied flavour, with dark and a variety of assessments. chocolate malt tones, and a Anthony Mondello, CEO, IMUA smooth caramel finish, perfect for credits the creation of the course salon coffee machines, clients’ taste and salon experience. to an increasing demand for quality Their social conscience has also allowed them to commit to donating to education and a lack of time to physically charities. For every 1kg of JACKSON&BROWN coffee purchased, salons attend.“Our students SPECTRUM QS SPECTRUM DIODE LASER are wanting the very SPECTRUM IPL willLUMIERE be contributing to the needs of less fortunate children and families; best mentors and teaching, and the flexibility to complete high quality training LASER TATTOO REMOVAL JACKSON&BROWN will proudly donate $2 to charities from every 1kg of in their own time; our course offers both. We have built an innovative course coffee purchased. that is delivered 100% online, utilising video tuition and providing students an As a director and hairstylist behind the chair at é SALON for almost 30 years, amazing experience that will rival conventional face-to-face learning and at a Valerio shared in many clients and their family journeys throughout the frac-tion of the cost. years, both negative and positive prompting him to want to make a significant Author of the course, acclaimed makeup artist Rachel Dal Santo, has over 30 difference. years’ experience in many sectors of the makeup industry. www.jacksonandbrown.co For more information visit: www.theinstituteofmakeupartistry.com.au

Beauty

“WE BELIEVE IN DELIVERING EXCEPTIONAL QUALITY THAT OFFERS THE ‘MODERN WOMAN’ AN EASY AND QUICK TANNING SOLUTION.”

CAN YOU GIVE US ANY HINTS ON WHAT WE CAN EXPECT OVER THE NEXT FEW YEARS FROM NAKED TAN?

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MY SKIN PROBLEMS DEVELOPED AT THE HARDEST TIME OF MY LIFE

When I was 30, my father developed a serious illness. He deteriorated rapidly and I became his sole carer. Until he passed away he was unable to do anything for himself and the responsibility of having his physical and mental health in my hands quickly took a toll on my own well-being.

I was prescribed some medication to help me deal with the situation, but the medication led me to drop over 15 kilos in weight and develop pustular acne. My face was so sore that I couldn’t sleep at night.

ADOPTING A HOLISTIC APPROACH TO SKIN HEALTH

Regaining healthy skin became important enough to change my entire approach to life including diet, exercise, beauty products and mental health.

DIET

I knew from past experiences that my skin felt less irritated when I ate lots of good fats. While doing my research, I came across the antiinflammatory diet, which recommends foods high in essential fatty acids such as salmon, broccoli and almonds.

I started to focus my whole diet around antiinflammatory foods and removed any foods considered to be inflammatory (including sugar, trans fats, processed meats, refined carbohydrates). I increased my consumption of water and swapped caffeine out for green tea.

TREATMENTS

I spent a lot of time online investigating topical acne creams and reading through forums to find out which ingredients had been most helpful to others. I found out about the benefits of glycolic acids and had some success treating my spots with regular chemical exfoliation (using glycolic acid). I picked a lightweight moisturiser that wouldn’t clog my pores – if I didn’t moisturise, my skin would erupt again because it was crying out for oil.

SUPPLEMENTS

After reading about the benefits of Zinc on skin health, I started to take zinc daily and it really seemed to make a difference. I also read that copper and zinc contain important anti-bacterial properties I knew that probiotics were a good idea after taking a course of antibiotics, so I looked into gut health and introduced probiotic tablets permanently to my diet. I also noted the benefits

of Vitamin B (which is anti-inflammatory) and Vitamin C (which has antioxidant properties).

AND EVERYTHING ELSE…

I started going for walks to clear my head and learnt how to meditate to clear my mind.

I washed my hair with natural shampoo and conditioner and replaced all of my household cleaning products with natural versions. I became obsessed with sun protection and made sure I applied sunscreen and wore a hat or carried an umbrella wherever I went.

My journey to good skin health took a while. I will probably have to deal with the odd bout of perioral dermatitis from time to time, but due to the changes in my lifestyle and the products I created, I’m so happy to be able to say that I very rarely have major flares these days and I haven’t seen a sign of my acne for years.

MY BIGGEST ‘AHA’ MOMENT

The best discovery of my journey and probably the most beneficial to my healing was how probiotics can help our bodies both internally and externally.

There are billions of microflora (made up of both good and bad bacteria) living on the surface or our skin. When these bacteria are out of balance, they can contribute to chronic skin problems.

It turns out that probiotics, when applied topically, can help to promote good bacteria and fight bad bacteria on our skin, just as probiotics that we ingest can balance out our internal bacteria.

Owned by Kiri, AMPERNA® is an Australian owned, ethical skincare brand, dedicated to creating revolutionary and unique formulas to help rebalance and transform the appearance of skin.

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INDUSTRY NEWS INDUSTRY INDUSTRY NEWS NEWS INDUSTRY NEWS

Medical

by Kiri Yanchenko

with a glowing bronzed complexion with all the confidence in the world. I love that Instagram quote- I go from a 2 to a perfect10 on tan-day!

It’s how we all feel, right?!

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Your success is our success!

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PROFILE

MY JOURNEY TO SKIN HEALTH

REVEALING THE GODDESS WITHIN

Since then innovation has continued, launching numerous first to market tanning products designed to make every woman feel like a bronzed goddess has been the core of the business. Naked Tan can be found in over 3,000 salon stockists, in fact every 45 seconds there is a woman having a Naked Tan spray tan in Australia.

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Proud sponsors of the Australian PBS REVEALS Aesthetics Advisory Network 2018Practitioners SALON OF THE YEAR ALLERGAN INJECTABLE TREATMENTS TOAwards Beauty Industry (APAN) Recommended Supplier WINNER AT GALA DINNER AWARDS BE OFFERED IN UK CHEMIST STORE NIGHT

WEAR NOTHING Aestheticians Winner - Association ofDistributor Professional Equipment of the Year 2011 & 2012 of Australia, Equipment Distributor of the Year

www.spectrumsciencebeauty.com.au email: sales@spectrumsciencebeauty.com.au phone: 07 5440 5353 (Australia) or 09 887 0584 (New Zealand)

Global pharmaceutical company Allergan, will be offering its products in Superdrug with the launch of the retailer’s Skin Renew Service, which will provide anti-wrinkle and skin rejuvenation injectable treatments.

According to Superdrug, the Skin Renew service was launched due to the high demand for treatments such as botulinum toxin and dermal fillers.

Injectable treatments will only be provided to patients who are over 25 years old after a full clinical consultation from an independent nurse prescriber.

Superdrug claims the nurse prescriber based at the Strand store will be a specialist in aesthetic medicine and will be registered with the Nursing and Midwifery Council and a member of the Royal College of Nursing. Superdrug is currently applying for the nurse to become registered with the Joint Council for Cosmetic Practitioners.

Sharon Bennett, chair of the British Association of Cosmetic Nurses and aesthetic nurse prescriber said of the news, “Putting an aesthetic clinic within a cosmetic store normalises injectable treatments and the stigma of these may be lessened, which may be good for those of us with clinics. However, this is a medical procedure and the seriousness of what the treatment entails, particularly in relation to dermal fillers, should not be forgotten nor suppressed because it is on the high street.”

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As the drinks continued to flow, the PBS Awards ceremony kicked into full gear with winners announced in 12 categories and runner’s up in 3 categories. This year was the first year we also recognised the outstanding achievements of salons who have been with PBS less than 12 months, with the introduction of the Best Newcomer Award! It was also the first time we announced a tie for any award, with Body Wisdom Contour Clinic and O’Hara Skin & Body (both from WA) taking home the Image Skincare Stockist of the Year Award!

However, the night belonged to The Beauty Spot, an elegant and tranquil salon centrally located in the heart of Swan Hill, Victoria. With a total of 9 nominations across all categories, they took home the prestigious Salon of the Year Award for 2018.

Salon of the Year – The Beauty Spot Image Skincare Stockist of the Year – Body Wisdom Contour Clinic & O’Hara Skin& Body Clinic Youngblood Stockist of the Year – Skinfit Body & Beauty Sunescape Stockist of the Year – Body Wisdom Contour Clinic Dermalux Stockist of the Year – Vaia Beauty Bestow Beauty Stockist of the Year – Oi Cosmetics

Cherry Blooms Stockist of the Year - Bella Spazio Spa & Beauty Body Sugaring Australia Stockist of the Year – Skinfit Body & Beauty Pure Fiji Stockist of the Year – Macquarie Medi Spa Marketing Excellence – Beautorium House of Beauty Best Newcomer – Turramurra Natural Beauty Retail Therapist of the Year – Laura Browne (The Temple Skincare)

DERMAPENWORLD ANNOUNCES YET ANOTHER WIN! DERMAPEN 4 “Rat für Formgebung” German Design Council have awarded Dermapen 4 as 2019 Winner in Medical, Rehabilitation and Health Care category. Special mention Dermapen 4 was honoured with Excellent Product Design. Native German, residing now in Australia for DermapenWorld Headquarters Dagmar Roesner stated “This award is so special and touches my heart, when you consider the recognition Dermapen 4 has received from such a prestigious design council and from such a developed country with over 82 million, it is a true honour that an Australian owned, invented and manufactured Dermapen 4 has once again won on its own merits based on its technological and good design advantage.”

Dermapen 4 reinvents Micro-Needling as we know it! Dermapen 4 Utilizes Digital, Bluetooth, RFID, Dual Power Turbo-cut systems, Anti-Contamination Mechanisms. Dermapen 4 is available and supported by a worldwide authorised distributor network. Backed by full 7-year warranty and marketing and training options. With a dedicated SCAR Treatment setting, Dermapen4 offers safer, faster, and more superior treatment results. www.dermapenworld.com/dermapen-4

MARGIFOX DISTRIBUTORS ANNOUNCED JANE IREDALE DISTRIBUTOR OF THE YEAR Not only did Margifox Distributors (MFD) celebrate their 15th Anniversary with jane iredale, the US based mineral makeup company, they also took out the top honour of the Iredale Mineral Cosmetics International Awards, winning the 2017 Distributor of the Year.

The awards which take place annually, acknowledge the sales, promotions, innovations and education achievements of distributors from more than 50 different countries around the world.

Education is at the forefront of Margifox Distributors’ dedication to stockist knowledge and their passion for jane iredale. “MFD also invested heavily in education by building a brand-new facility, the artfully designed space lends itself to the continued education of their stockists”.

MFD’s dedication to clear, consistent and reliable brand communication with their 800 plus national stockists can be seen via their quarterly Marketing News magazine. “Their remarkable stockist quarterly news magazine launched in 2017 and keeps stockists up-to-date and well prepared for the events and promotions to come”.

Margi Fox, Director of Margifox Distributors was thrilled by the announcement and humbled by the award.“The last 15 years have been a great privilege to work alongside a brand that I truly believe in and am proud of advocate and share with the rest of the country”.

Beauty Biz Year 11 Issue 5

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ISSUE

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Year 12 Issue 1 2019

January 18

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February 11

Year 12 Issue 2 2019

March 15

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April 08

Year 12 Issue 3 2019

May 24

May 24

June 10

Year 12 Issue 4 2019

July 26

July 26

August 12

Year 12 Issue 5 2019

September 27

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October 14

Year 12 Issue 6 2019

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> ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN OUR ONLINE DIGITAL VERSION - CHARGES MAY APPLY > # ANY OF OUR INSTAGRAM PAGES AND WE WILL POST YOUR PICS AND POSTS

BEAUTY SHORTLIST AWARDS The Beauty Shortlist awards have opened for entries with 18 new beauty categories including Best Vegan Beauty, Best Zero Waste, Best Anti-Pollution, Best Ayurvedic, Best HEV/Blue Light/SPF Protection & more.

New for 2019 is the launch of the new Beauty Shortlist Wellbeing Awards for 2019. The new awards include 40 new categories covering gut, brain, immune, stress, sleep and women’s health, as well as vegan, hemp, gluten-free, dairy-free and plant-based health foods, tonics and supplements. The Wellbeing Awards will run alongside the 2019 Beauty Shortlist Awards, and both awards will take place in London on 1 March.

For AUSTRALIA – Sydney-based eco-luxe beauty and travel blogger Shahrzad Kahrobai “The Spot Beauty” will be judging 2019 entries with Holly Spierings (Eye of Horus makeup) and beauty insider Sophie Hanson.

Products will be judged by two separate health and beauty teams this year.

Entries are open now @BeautyShortlist http://www.thebeautyshortlist.com/

ULTRACEUTICALS CELEBRATES 20 YEARS Beauty Expo 2018 weekend was the ideal opportunity for Ultraceuticals Australia to officially celebrate their 20 year anniversary with 180 national and key NZ salon and clinic partners at Sydney’s premier harbour venue, Cruise Bar Rooftop on Saturday 8th September. Sydney Opera House made the perfect backdrop as Founder, Dr Geoffrey Heber welcomed guests with a short speech on his company journey since 1998, accompanied with a designer Stacy Brewer birthday cake before guests danced the night away and struck their most creative poses at the 3D photo booth

INSTAGRAM FOUNDERS RESIGN TO ‘EXPLORE CREATIVITY AGAIN’ Instagram co-founders, Kevin Systrom and Mike Krieger have announced they are leaving the photosharing app they sold to Facebook in 2012 for $US1 billion.

In a statement, Systrom said he and Krieger are excited to explore their “curiosity and creativity again” and that they are grateful for the last eight years at Instagram and six years with the Facebook team.

While they did not reveal the reason for their departure, there are reports it could be a result of growing tensions between them and Facebook founder, Mark Zuckerberg, regarding the direction of the business.

However, Zuckerberg released a public statement saying he “really enjoyed” working with the men.

“Kevin and Mike are extraordinary product leaders and Instagram reflects their combined creative talents,” Zuckerberg said. “I’ve learnt a lot working with them for the past six years and have really enjoyed it. I wish them all the best and I’m looking forward to seeing what they build next.”.

Systrom and Krieger announced their decision to the leadership team on Monday, and they are expected to depart the company soon.

Beauty Biz Year 11 Issue 5

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DEADLINES

RATES EXC

Year 10 Issue 6

Let’s it, this is your life has the been

Founded in 2005, Naked Tan is an Australian vegan-friendly sunless tanning company designed to give women the best tanning results in the least amount of time, innovating the tanning industry in 2007, when founder, Lea Taylor launched the world’s first 2 hr wash & wear tan and it was made right here in Australia.

TOTAL

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BARBERSHOP

PRINT

BarberShop is a business-to-business trade magazine distributed free of charge quarterly to every Men’s Hair Salon and Barber Shop throughout Australia. With a distribution in excess 4,000 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services. Barber Shop is also subscribed to by a number of the 12,000 hair salons throughout Australia.

YEAR 7 ISSUE 3

NO OF COPIES BY CATEGORY MENS HAIR SALONS 940 BARBERSHOPS 2020 UNISEX SALONS (SUBSCRIBED) 1000 ADDITIONAL 125

YEAR 7 ISSUE 2

YEAR 7 ISSUE 1

YEAR 6 ISSUE 3

YEAR 6 ISSUE 3

Contemporary Style For Every Modern Man

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An Impressive Heritage

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BIBA Academy’s two locations, in Fitzroy and Melbourne, were founded by Pavlos Divitaris and are now run by a team of leading industry figures including Simon and Ben Divitaris, Lyndal Salmon and Mirella Heuperman. At BIBA Academy, you’ll find a hand-selected team of award-winning educators who are passionate about Pavlos’ philosophy that one must push everything “to the next level”— hair, education and your own abilities. Our mission is to produce graduates who love their craft, who love being a part of our team and who can become the next generation of industry leaders.

Duglas Mendez: Next Level Hair Competition 2017

BIBA has an impressive 43-year heritage in hairdressing and remains as one of the largest and longest-running groups in Australia’s salon industry. Since 1975, BIBA has been delivering award-winning service from its 15 salon locations across Victoria and more recently The Biba Academy has had a lot to shout about!

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Artisan collective breathes new life into heritage-listed Parramatta building

A formerly abandoned 1920s Victorian style terrace heritage-listed building on Wentworth Street has come back to life as the destination for finely crafted food, coffee, suits and hair.

Three creative entrepreneurs turned the building into a one-stop craft, fashion and beauty destination: Circa Espresso founder Aykut Sayan, Dapper & Doll owner George Makram and Tailor & Co. Designer Tailor John-pierre Georges.

Together, they have created the Wentworth Atelier, meaning a workshop or studio for artists and creatives.

The Divitaris family established their network of professional salons in 1975 and then the two training campuses in 1999. It’s safe to say that the BIBA brand has an established history with the Australian industry.

Traditionally, an atelier was led by a master artisan surrounded by a cabal of apprentices, but the Wentworth Atelier has three complimentary crafts – Aykut’s fine food and coffee, John-pierre Gorges’ Tailor-made suits and shirts, and George’s top-quality hairdressers and barbers at Dapper & Doll.

Originally, the Biba Hairdressing Academy was established to train and motivate their own company staff. However, with the evolution of the industry, and the BIBA mindset to give-back and encourage people to ‘love the feel of hair’, Certificate Hairdressing and Barbering courses are now offered to anyone with a passion to learn

Next Level Hair Competition 2017

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Bronson Cheong: Next Level Hair Competition 2017

Next Level Hair Competition 2017

“I love the dial on the Panasonic which means there is less need to change guards. They are light and powerful, which makes for a better clipper experience”

Rocco, Biba Academy

Ben Russell: Next Level Hair Competition 2017

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The trio are aiming to maintain world-class standards for each of their crafts, and develop the Wentworth Atelier into a destination for creating and learning.

Launched just 3 years ago was The BIBA Group’s Next Level Hair Competition, giving ‘up and comers’ not only the opportunity to refine their finishing skills but to jam, celebrate and learn from the art of collaboration among some of the industry’s best mentors, educators and leaders.

BIBA encourages individuals to take the lead from both a commercial and creative standpoint – whether it be to specialise in barbering or just to up-skill and refresh as a qualified stylist. With a prize pool like no other, the BIBA Next Level competition sets a benchmark for our industry’s training facilities to not just follow curriculum but to go above and beyond.

Already, at the newly opened, Backstage brewing courtyard out back, it has hosted workshops on cupping (coffee appreciation) and have taught members of the public how to make kombucha in the recently held kombucha workshop. With plans for cheese amongst other things., in the future. It even has its own community library.

With six awards categories; Full Time Student Award, Academy RTO Apprentice Award, BIBA Styling Award, Master Colour Award, Barbering Award and BIBA Open Award, more than 50 stylists competed last year for the ultimate prize while enjoying the atmosphere of a street-party style catwalk at the BIBA Academy in Fitzroy and celebrating on the awards night at hip Fitzroy venue, Craft and Co.

The philosophy is inspired by institutions such as Freemans Sporting Club in Tokyo, and Captains of Industry in Melbourne.

“This is Sydney’s first craft, fashion and beauty destination, there is nothing like it in the city,” says George. “Every decision that we made had to be in tune with the ‘whole of experience’ vision that we had for the space. Everything fits together in one venue, once premises.”

“We have merged the best tastes, top tailoring and most stylish hairdressing into one building to create a place that enhances customer experience and choice,” says George.

The building, constructed in 1924, was dilapidated and unused until Aykut built Circa Espresso in the alleyway next door in 2010. He wanted to create something to change the “boring and unoriginal” street nearby the Parramatta Train Station.

The BIBA Next Level Hair Competition is gearing up for a fourth amazing year in 2018 with the excitement and drama to be shared, this year, with a television audience! The proposed eightepisode series will explore the artistry and the grit that goes into preparing for hair competition as it showcases the industry’s up-and-coming talents. By following entrants as they prepare their models and then battle each other in the finale, viewers will experience the tension and, ultimately, the triumph of this growing competition.

With six grand prizes of a trip to London to study at Sassoon Academy up for grabs, there is no doubt that this is the competition that hairdresser and barbers actually want to win!

His French and Turkish-inspired café and restaurant quickly became an iconic Sydney institution. It grew to incorporate the terrace of what is now the Wentworth Atelier as its popularity blossomed.

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TORI GILL

John-pierre Gorges had his eye on the building for some time as a potential location for Tailor & Co, which was previously based in North west of Sydney, and he contacted the City of Parramatta to inquire about its status.

“People are not particularly wanting to travel into the city,” says John-pierre of his decision to relocate to Parramatta. “They’re looking for cool things that are more easiy accessible; new discoveries of emerging retailers with a fresh perspective, and Parramatta is shedding its old stigma – it is being cleaned up, there are new bars and restaurants popping up, and it is starting to create a new image.”

Born and raised in Edinburgh, UK Tori Gill was crowned AHFA Men’s Hairdresser of the year in 2017.

Having lived in Melbourne for the past 4 years she been working in the hairdressing industry for ten years, falling into her new found love of barbering and now looking ahead to a bright future.

Unknown to Jon-pierre, George – who also established Parramatta CBD’s first ‘small bar’ Uncle Kurt’s – had also inquired about the building, and the City Council introduced them to each other. Between them, the idea for the Wentworth Atelier was born.

George says initiatives such at the Wentworth Atelier are an important addition to Parramatta’s regeneration.

We spoke to Tori about how she has achieved so much in such a short time and what she sees in her future.

“It is all well and good to have offices, and high rises and new public spaces, but it is essential that Parramatta’s renewal has depth,” he says. “We are really excited about what the future holds for the city and we are excited to be playing our own role in Parramatta’s transformation.”

HOW DID YOU GET IN TO THE HAIR INDUSTRY?

It wasn’t something I always wanted to do; from a young age I was set on going to Art College. When I turned 15 I wanted to earn money and the only jobs available at that age were a paper round or a Saturday assistant in a salon. I tried for Cheynes hairdressers in Edinburgh and landed myself a Saturday job. This introduced me to the industry and It was then I realised how much art and hairdressing were linked and I could put my creative ideas into hair. After two years of being a Saturday girl I ended up leaving school a year early to go full time and qualified in just over a year.

THE WENTWORTH ATELIER AYKUT SAYAN

Creator of Circa Espresso, an iconic institution, not just for Parramatta, but for Sydney as a whole.

French and Turkish culture influences the style of the café and its menu. Aykut built Circa Espresso by hand in the alley next to the Wentworth Atelier, and it quickly captured the imagination of Sydney’s coffee connoisseurs.

HAIRDRESSING OR STRAIGHT TO BARBERING

I actually fell into barbering by chance. I started working in a barbershop to help a friend out when I came back from travelling. It was only meant to be short term but I was having fun, my friends worked there and the atmosphere was a lot more chilled than a salon. I had always loved cutting shorter hairstyles and I then got to do that on nearly every client. After working there for a year I didn’t ever want to go back to a salon. I much prefer cutting men’s hair, I feel you can be more creative plus women are a nightmare, we are never happy haha (am I allowed to say that?).

JOHN-PIERRE GORGES

Sydney educated at the Fashion Design Studio, John-pierre moved his business, Tailor & Co, to Parramatta from Bella Vista, after identifying the Wentworth building as the ideal location for his business.

“I was so excited when I was announced as a finalist, so to actually win was unbelievable!

It makes all the hard work worthwhile.”

GEORGE MAKRAM

Owner of Parramatta’s first ‘small bar’, Uncle Kurt’s.

At the Wentworth Atelier, George has established hairdresser and barber, Dapper & Doll Style Parlour.

George is a long-time Parramatta local. Tired of travelling into the City several times a week for premium hospitality and retail experiences that he enjoyed throughout his research trips through New York, Tokyo and Hong Hong, he decided to invest his own money in Parramatta to change things.

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An Exciting Future for

The Wentworth Atelier concept brings a new style of craft, flair and fine foods to Parramatta, providing new depth to the changing city that is Sydney’s second CBD.

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WHAT HAVE BEEN THE BIGGEST ACHIEVEMENTS IN YOUR CAREER BEFORE MOVING TO AUSTRALIA?

Before moving to Australia the only competitions I entered were during my apprenticeship; I won a U.K. wide photographic competition and came first place in the Cheynes Vision Competition, which was their version of Wella Trend Vision. My biggest achievement now is definitely winning AHFA Men’s Hairdresser of the year.

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ISSUE

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I loved being a hairdresser but from a young age I wanted to travel and I knew I was lucky enough that I had a skill I could take anywhere.

At the end of 2011 after spending the summer in Ibiza I wasn’t ready to go back to Scotland so I booked a flight to Australia. I was backpacking around Australia working in different salons along the way. Once I arrived in Melbourne I instantly fell in love with the city and knew that one-day I would end up back there. After 18 months away from home I was back in Edinburgh and it was then I started to work in my friends barber shop.

Twelve months later I was ready to make the move to Melbourne hoping that the barber scene had hit off there, as I didn’t want to go back to working in a salon. After trying out a couple of other barber shops I then came across Kings Domain who then sponsored me to live in the country.

BRINGING US TO PRESENT DAY, WHAT ARE YOU UP TO NOW?

I’m currently managing the original Kings Domain shop where I am cutting full time and have a large and very loyal clientele. I’ve just started planning my next collection for Hair Expo 2018 Men’s Hairdresser of the Year and will be shooting in February. I also recently decided to start a YouTube channel showing tutorials of different haircuts. So I’ll let you know how that goes.

TELL US ABOUT KINGS DOMAIN BARBERSHOP

Kings Domain is a very busy barbershop, which is the brother of award winning salon Joey Scandizzo.

All the staff are encouraged to enter competitions, present on stage and get involved with editorial shoots to stay motivated. We run very much like a salon, customer service is our priority as well as giving good haircuts, of course. We have an academy where we train all of our apprentices in men’s hairdressing and traditional barbering. cont’d over page

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26/2/18 3:14 pm

TECHNICAL DATA

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Year 12 Issue 6

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The Essential Business Guide for Salons and Spas

Year 11 Issue 5

face tan mist-ing!

Let’s it, this is your life has the been

BeautyBiz Yr11Iss5.indd 1

12/10/18 4:42 pm

YEAR 7 ISSUE 3

Contemporary Style For Every Modern Man

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Year 12 Issue 5

ALL HAIL PLATINUM+

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The Essential Business Guide for Salons and Spas

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EDITORIAL Copy should be supplied a minimum of 1 week prior to ad copy deadline.

CANCELLATION Any cancellation received after the cancellation deadline (21 days prior to on-sale date) will be charged at the full fee OR the publisher reserves the right to repeat any previous advertisement of the same size from the advertiser. Space cancellation within a contract period, thereby affecting a discounted rate, will result in the advertisement under the contract reverting to the appropriate rate for the number of insertions.

NON-RECEIPT OF MATERIAL We have an obligation to you and other advertisers to deliver the magazine on time and therefore material MUST be received by the close of business on the material deadline. If not, for current advertisers, existing material will be run and for new advertisers a filler advertisement will be run.

DMK CELEBRATING

20 YEARS

of skin transformations BeautyBiz Yr11Iss4.indd 1

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Year 12 Issue 4

INDEMNITY The publisher accepts no responsibility for typesetting/artwork done by a third-party on behalf of the advertiser. If the publisher designs or amends advertiser material, a proof of the finished artwork will be made available for approval before printing. The publisher reserves the right to cancel any material deemed inappropriate. The publisher reserves the right to destroy any material unclaimed after three months.

TERMS Payment of advertising is required within 14 days of invoice unless other credit terms have been agreed.

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IS THE

DERMAPEN 4

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UPGRADE WORTH IT?

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LOOK INSIDE AT THE

REASONS

WHY

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TECHNICAL DATA WARM IS THE NEW ASH

ADVERTISEMENT SIZES: A4 MAGAZINE

Spring/Summer Haircolour sparkles with the newest trend: GOLD.

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Fashion techniques and Creative toners are becoming the norm in hair salons, with a more complex approach expected and requested by clients. Sophisticated Golds and Iridescent Mauves are mixed with Natural hues for Balayage and Blonde clients wanting a shine revival. Ash tends to buildup in the hair that results in lacklustre dull tones, and clients become fixated on using purple tone shampoos to avoid brassiness. Brilliant and bright does not equal brassy or ginger, which means as hairdressers we need to educate clients that gold is an option.

I am a firm believer that “on purpose” Gold is a beautiful thing in haircolour.

Gold sparkles across 3 families with glossy results. Have you ever struggled with client consultations? I will share a little secret that I like to do for inspiration to source new colour names…. if you are wanting to suggest natural tones just head to your local hardware store for wood stains or paint colours. Voila’ you now have your new seasonal buzz words to share with clients.

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Redheads to suggest to your clients for SS19: Cinnamon Auburn + Golden Apricot

NEUTRAL VERSUS NATURAL IN HAIRCOLOUR THEORY: ARE BROWN AND BEIGE NEUTRALS ?

Brown and beige have hues, even if it is faint.

So they aren’t neutrals, they are colours.

And these need to be considered when formulation occurs for our clients.

Brown and Beige are actually shades and tones of red-orange, orange-yellow, and yellow. Take a look at your brands colour chart and saturation scales again and analyse the colours background (is it tan and violet for example, or is the naturals a green base perhaps ?)

Brown needs at least one natural to make them. Therefore natural tones in hair are not basic colours, and they aren’t naturals - they are complex colours. With relation to Haircolour Natural’s in product ranges could have a brown and blue reflect, which mixes with iridescent (Mauve) Golds to create the new sophisticated Summer palette.

Kristina Russell is a Master Haircolour Artist and former Global Ambassador for Redken 5th Ave NYC, travelling frequently educating and training hairstylists in Australia, New Zealand, Asia, Europe and across the USA. Hailing from Sydney, Australia, she works both in salon as well as keeping a busy schedule travelling Australia and the world, teaching classes of her own design. www.kristinarussell.com.au

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We love using Dermalogica as it is a brand that is supported by scientific backing and knowledge. It has business consultants who help you strive for the best results for your salon and always help to keep you driven with goal setting and VIP event planning. The best thing about Dermalogica is their student education training. It inspires our 34

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girls to come back and perform the new treatment and to use the latest product that’s hot on the market. They have the confidence to deliver the best results with the best attention to detail and gaining confidence with clients each time they return for a treatment or product purchase.

Dermalogica has been our main product line at Rejuvi and always will be. It has a wide variety of products and I find people who may have left it always come back to what’s best.

Social media has helped gain a following and also creates a style of who we are. Social media is a fun platform to help showcase some of what we do. We try to include pictures of each service that we perform and to show clients before and afters so they can get a real insight about different services. Facebook is our main platform we find Instagram is for the younger followers.

We are all about results and good client therapist relationship. Without our amazing staff we would not achieve our goals and our salon culture would be as strong as it is today. Education externally and Internally is the key with regular team meetings and training sessions. I like to have the girls perform treatments on me and also on each other as I find the best way to understand someone’s style and how to improve it is to experience it for yourself. We do this a lot. Our team also have staff treatments each month on their days off and we like to use this as another way to learn from each other and gain tips and tricks to help benefit our clients experience. Communication about how we are performing and honesty on our monthly goals and KPI’s means the girls can see face value what the business needs to be successful and to be aware when we are running on a low performance month. It helps us focus as a team on ways to improve our end of month figures.

The most challenging aspect of running the business is always improving on what you have already achieved. Setting your own goals and trying to perform better year after year is our goal. It can be hard to get ourselves and our style of salon out there into the world. We aim to deliver the best treatment to each client from the time they walk in to the time they leave.

We feel word of mouth and a regular client is gold. In the beauty industry online sales have dramatically increased for clients using skincare.

Its easier, more convenient and generally offers large discounts with free shipping. We try to encourage our clients that by coming into salon we can look and touch their skin. We can use our expertise to guide them to the right products and also help get them onto the best skin treatment to enhance their overall skin look and feel. We hope by building a relationship with them we can help their skin coming up to change in seasons, hormonal issues or life events get the best results so they look and feel their best.

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AUSTRALIAN & STATE CATEGORIES

Best Tanning Salon of the Year Best Customer Care Award Best In-Salon Training of the Year Best Marketing Award Best Salon Design of the Year

EDUCATION CATEGORIES

State Salon/Spa of the Year (5 Treatment Rooms or more) NSW/ACT VIC TAS/SA WA/NT QLD

FINALISTS ANNOUNCED: Monday 17th June 2019 WINNERS ANNOUNCED AT GALA DINNER: Sunday 25th August 2019

NEW CATEGORIES

Educator of the Year Individual Educator of the Year Organisation

NOMINATED CATEGORY Hall of Fame

VOTED CATEGORY

State and Australian Wholesaler of the Year

Best Business Performance of the Year Best Eco Salon/Spa of the year

www.australianbeautyindustryawards.com.au

www.australianbeautyindustryawards.com.au

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HAIR BIZ PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

EDITOR’S LETTER

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Kym Krey Linda Woodhead Kristina Russell Simone Lee Amanda Callaway Kirstie Stafford Paul Frasca Geoffrey Herberg Justin Herald Sara Berry Tahlia Shorter Caitlyn Menzel Anthony Gray Estelle Oliveri

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING APN

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission.

Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher.

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No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2018 mocha publishing All rights reserved.

A day in the life of a salon owner can be a quite an obstacle course.

We all start out with a target to reach by the end of the week and along the way we’ll have to jump hurdles and overcome all sorts of challenges to get to the finish line in good shape. It starts with a bout of the ‘flu steadily making it’s way through your team as you field ‘that’ call telling you they won’t be coming to work today. You juggle the appointments, make the calls, deal with the upset clients and plaster on that smile.

Then, your stock order doesn’t arrive when expected and you have 3 colours today that you now don’t have product to complete. Your phone lines go down or your internet stops working, or your computer just won’t boot up, and of course you’ve forgotten to print out your daily schedule, so …. you’re seriously ‘in the weeds’. But will that stop you? Of course not.

Powered by a few strong coffees, you’ll make it through that week with a smile on your face, making sure every client in your chair receives the same devoted service they expect of you, oblivious to the chaos that surrounds.

Here’s to you. You are unbelievably resilient. You’ve been juggling like a Circus Master for years. The show must always go on. Hairdressers are incredibly tough, hardy and robust people…. still with a heart of gold.

Here’s our dose of motivation, inspiration and education to lift your spirits, build your skills and spark your passion to build the best business you can.

This edition we take you on journey through the many career options available to hairdressers in today’s world by asking a variety of industry professionals what it’s like to do what they do and why they love it.

We get a sneak peek behind-the-scenes at Fashion Week as Wella Creative Artist, Amy Gaudie take us on a backstage tour and tells us what it’s like to work with some of the fashion world’s biggest names.

We catch up with industry favourite, Anne Veck in our International Feature and spend 10 Minutes With International Speaker, Charles Marcus.

We celebrate more of our 2018 AHIA winners and show you what makes them the outstanding people they are and introduce you to an impressive young emerging talent in our Apprentice Spotlight with Brock Flemming from Toowoomba’s award-winning salon, Pure Hair.

Our team of business writers will have you sharpening

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Beauty Biz

PUBLISHER

EDITOR

April Jones april@mochapublishing.com.au

Text MUST BE a minimum of 8mm from edge of page All marks to be offset by a minimum of 5mm

NEW NEW INGREDIENTS INGREDIENTS NEW NEW INGREDIENTS INGREDIENTS ADVANCED ADVANCED TECHNOLOGY TECHNOLOGY ADVANCED ADVANCED TECHNOLOGY TECHNOLOGY VITAMINS VITAMINS VITAMINS VITAMINS

your marketing game, caring for your physical posture, nailing your social media and getting back on the horse when you’ve been knocked a few times and our Blog writers will share their insights, observations, hints and tips.

Exactly what you need after a tough week at the salon, right?

Oh…. and at the end of that crazy week, grab yourself a glass of something delicious, a pen and paper and write down what you’re grateful for in your business. What do you value or appreciate about each member of your staff? What do you love about the clients you have and how do they fill your heart? What does your business bring you in terms of lifestyle or satisfaction? Now focus on all the good stuff and take a moment to appreciate what is going well in your business and in your life and feel the weight lift from your shoulders.

And feel pretty damn proud of yourself for what you do.

INVIGORATING INVIGORATING CARE CARE BLENDS. BLENDS. TIME TIME TO TO RECHARGE. RECHARGE.

Until next time….. Shine That Light!

INVIGORATING INVIGORATING CARE CARE BLENDS. BLENDS. TIME TIME TO TO RECHARGE. RECHARGE.

Contact Contact your your Wella Wella Sales Sales Consultant Consultant or or call call 1300 1300 885 885 002 002 to to find find out out more. more. www.wella.com www.wella.com

@wellapro_anz @wellapro_anz || #InvigoMoments #InvigoMoments Contact Contact your your|| Wella Wella Sales Sales Consultant Consultant or or call call 1300 1300 885 885 002 002 to to find find out out more. more.

Kym Krey Editor kym@mochapublishing.com.au

www.wella.com www.wella.com

Hairbiz Year12Iss5.indd 12

Linda Woodhead linda@mochapublishing.com.au

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Editor’s Editor’s Note

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I would love to hear from you!

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher.

No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.

ultimate brow colour for your client.

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To find your closest distributor, contact: Hi Lift Professional Products hi_lift_professional i n (03) f o9555 @ e1533 l l |esales@muimports.com.au e b a n a . c o m| www.muimports.com.au w w w . e| 662 l l eSouth e bRd,aMoorabbin n a . c Victoria o m 3189 Australia @elleebana

© 2018 mocha publishing All rights reserved.

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NE The goal of exfoliation has always been to remove dead skin cells and encourage cell turnover. Skin cells turn over every three to four weeks in young skin. With age, this process moves at a slower rate, making monthly exfoliation more important.

Exfoliation “tricks” the skin into turning over at a faster rate than it normally would.

To trick the skin, a controlled injury (exfoliation) is created. When the skin is injured, new skin cells are sent to replace the old ones, and collagen and elastin are produced. Loss of collagen and elastin is the biggest contributor to wrinkles.

While collagen can be put back into the skin, elastin is too big of a molecule. So, with all the methods of exfoliation that exist, what makes dermaplaning so special?

WHAT IS DERMAPLANING?

April Jones Editor

Dermaplaning is a lot like microder¬mabrasion, another popular mechanical exfoliation technique. Both mechanically exfoliate the skin, but dermaplaning also removes the vellus hair from the skin. In this method of exfoliation, a sterile, surgical scalpel is used to complete the process. It is definitely not as scary as it sounds.

However, this method of exfoliation should be 46

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done by a licensed professional and definitely not at home. While the scalpel used is in a way “shaving your face,” you can think of it as shaving your skin. The technician will use small upward strokes around the entire face to remove any impurities, clogged pores and facial hair.

BENEFITS OF DERMAPLANING

Dermaplaning has numerous benefits, and this list will show you some to get you, or potentially your clients, on the dermaplaning train.

1. Cell regeneration. As mentioned earlier, dermaplaning will trigger the cell regeneration process to improve the appearance of fine lines and wrinkles.

2. Hyperpig¬mentation. Dermaplaning will exfoliate the top layer of your skin, taking off dead skin cells. Therefore, it can help lighten pigmented spots.

3. Immediate results. Other exfoliation processes sometimes take more time to show the results, but dermaplaning shows immediate results.

4. Safety. Dermaplaning is safe for everyone and there is no downtime involved.

5. Smooths rough skin. Dermaplaning is especially beneficial for people with rough, dry skin. The scalpel is effective in smoothing out skin and evening skin tone.

6. Hair removal. If clients are using this for hair removal, it is fine if they only have peach fuzz or vellus hair. It easily removes this hair without any problems.

7. Product penetration. Dermaplaning is good for letting products such as peels, strong serums or skin remedies penetrate deeply into the skin, as results are improved after

exfoliation.

8. Mildness. Dermaplaning is a gentle form of exfoliation, and it can be more gentle than a peel or microder¬mabrasion for sensitive clients. It is also great for new clients who want to start with gentle anti-aging treatments before jumping into more.

9. Frequency. Dermaplaning is safe to do every three to four weeks, which is the target range you would want to get those cells turning over faster.

10. Catalyst. This is a great catalyst to deeper exfoliation procedures, as it preps one’s skin gently rather than harshly.

11. Makeup. Clients will notice that their makeup will go on better after a dermaplaning service.

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The only time one would not want to dermaplane is if there is pustular acne involved. The surgical scalpel could easily rupture one of the pustules, and the bacteria could then spread across the face.

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Anyone with hirsutism or excessive facial hair growth may want to rely on waxing, laser or electrolysis for the hair removal, as these forms remove hair from the root and not at the skin level like dermaplaning.

Maxie Frericks is a licensed esthetician specializing in medical esthetics and waxing.

She is an aesthetics educator, having taught for Heritage College and the European Wax Center.

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Beauty Biz Year 11 Issue 5

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SINGLE A4 PAGE 297d x 210w 5mm bleed 281mm 194mm Maximum Text Area

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hard waxtreatment beads areas include the face, neck, décolletage and areas of apparent visible scarring.

There are three types of exfoliation: chemical, manual and mechanical. Chemical exfoliation, of course, is referring to peels, whereas manual exfoliation includes the use of an abrasive such as a scrub. There are a couple of mechanical exfoliation methods that are used today, one of the most popular being dermaplaning, which we review in this article.

I am also excited for the upcoming issues of the magazines and a refreshed approach to some of the more ‘humanistic’ side of our business and industry. Our wonderful publisher Linda Woodhead has been great with providing some more ideas and input into some exciting profiles and features we can work on. In future issues, I would also love to include your ideas! After all, we are ‘your magazine!’. Some feedback and even stories of your own are always welcomed about your business, challenges, life, education or success stories.

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I have been very interested this year in following the emergence and the information behind probiotic studies and skincare and the skins microbiome which is having a resurgence in attention. The link between inner and outer health is once again being brought to the forefront and like a fashion is something that most good therapists would have linked onto very early in their careers. My own personal beauty philosophy marries somewhere between conventional beauty therapy, Ayurvedic, Chinese, chakra balancing, in fact a whole plethora of approaches to modern aesthetics as we know it. I guess the key is balance and that’s what our new generation of therapists and skincare buyers are being introduced to by the way of probiotics, balance and inner and outer health. I am sure you will enjoy reading through the couple of various articles including the piece challenging the real effectiveness of probiotic on skin.

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Coming off the back of Beauty Expo and the ABIA awards in Sydney this is a packed issue with inclusions of some of our very worthy winners and a wrap up of both the Expo and the awards which once again shone brightly. The location for the ABIA’s this year, was the Star Casino which saw our wonderful industry gather and celebrate like only the beauty industry can! It’s always a great honour and pleasure to be part of such a prolific event and once again I was humbled to be surrounded by some amazing business owners and their teams.

SA

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155

Hello and welcome to the first edition of Spring!

ED

CONTRIBUTORS April Jones Cali VanAeist Charlene De Haven Heather Kreider Leanne Cutler Kiri Yanchenko Elizabeth A Grice Terri A. Wojak Marie Alice Dibon Maxie Frerick L.E. Tahlia Shorter Tony Thrasher Sara Berry Paul Frasca Justin Herald Julie Cross

LA

Jess Richmond jess@mochapublishing.com.au

OFFICE

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Beauty Therapist of the Year Business Director /owner of the Year Salon Team of the Year Cosmetic Tattooist of the Year

SPECIALIST CATEGORIES

State Salon/Spa of the Year (4 Treatment Rooms or less) NSW/ACT VIC TAS/SA WA/NT QLD

ENTRY DEADLINE: Friday 12th April 2019

33 customisable customisable chemical chemical peels peels that that work work in in synergy synergy to to deliver deliver unparalleled unparalleled medicalmedicalgrade grade results. results. Targeting Targeting aa range range of of concerns concerns from from fine fine lines lines and and wrinkles wrinkles to to acne acne and and hyperpigmentation. hyperpigmentation.

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OPEN FOR ENTRY ONLINE: Friday 14th December 2018

Corinda Barber is situated at 619 Oxley Rd, Corinda, QLD

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the peel experience, redefined

What makes the team at Corinda Barber unique?

It’s the understanding of the psychology of the importance of a good haircut and service. “Our ability to make all people feel comfortable and welcome during their haircut and leave feeling rejuvenated and confident is paramount” says Chris and Sam. Corinda Barber services all types of men and boys from babies to senior citizens, conservative to wild and eccentric. Corinda Barber have a natural ability to be able to communicate and make all people feel welcome, taking take pride in being a social barometer for our community and servicing over three generations of men. “It is humbling to hear stories of some of the lives that our clients have lead. “ Corinda Barber Plans to expand with another shop in the near future, one that stays true to promoting the culture of traditional Barbering Encompassing men being allowed to be men and focusing on making all men feel comfortable, with themselves and each other.

Kym Krey kym@mochapublishing.com.au

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THE OSCARS OF THE AUSTRALIAN BEAUTY INDUSTRY

Save the Date!

Sam received his apprenticeship in 2006 and has been in the shop for 11 years to date.

Sam also worked for a time as an educator in barbering at the Brisbane school Of Hairdressing. Chris has lived a colourful background and has an absolute love of Barbering to renewing his lease on life.

EDITOR

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Australian Beauty Industry Awards 2019

Established in 2004, Corinda Barber has a rich Barbering heritage dating Back to the 1950’s. Chris and Sam have barbering in their blood. Chris’ Grandfather was a Barber in the Hunter Valley in the 1950’s and Sam’s Barbering mentor has been in the hairdressing industry since the 1970’s.

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ABIA

INTRODUCING NEW!

BARBERS BEFORE THE REVOLUTION

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www.dermalogica.com.au | 1800 659 118

www.rejuvisalons.com.au

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pro power peel

We specialise in skin treatments with our favourite treatment being Dermapen. We have been achieving amazing results targeting fine lines, wrinkles, acne scarring and overall rejuvenation. We love our eyebrow shaping and perform a lot of body massage treatments. Our team are highly skilled and have learned many different techniques of massage to help find what’s right for each client when they come in.

Our Indulgent Hot stone and paraffin pedicure is another popular service. We love to warm our clients shoulders with heat packs, wrap them up with a blanket and soothe and relive aches and pains from feet using our peppermint soak while finishing with fresh cuticles and soft heels and freshly painted toes. Lash extensions are on the rise and we now offer hybrid and Russian lashes at the salon.

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Full Page

Contact Contact your your ghd ghd Area Area Manager Manager or or call call 1300 1300 443 443 424 424

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REJUVI BODY FACE BEAUTY

Based in Mt Ommaney, Rejuvi Body, Face & Beauty is a leading Brisbane salon and an exclusive Dermalogica distributor. We talked to salon manager Claire Kelly about what makes Rejuvi so unique.

Rieta Mistry is the business owner of Rejuvi and loves to empower women in business.

Prior to embarking on Rejuvi 5 years ago she successfully ran a body corporate management business for 7 years and her end goal is to open a day spa in Brisbane.

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DPS Full Page

Heat Heat is is monitored monitored 250 250 xx aa second second ensuring ensuring the the perfect perfect heat heat at at all all times times to to guarantee: guarantee:

•• 70% 70% stronger stronger hair* hair* •• 20% 20% more more shine** shine** •• 2x 2x more more colour colour protection* protection*

Blondes to suggest to your clients for SS19: Vanilla + Suede + Cream + Honey

SALON PROFILE

>

281 x 124

Plus bleed - minimum of 5mm

Ultra-zone Ultra-zone with with predictive predictive technology technology recognises recognises the the thickness thickness of of your your hair hair and and styling styling speed speed so so you you get get ultimate ultimate results results even even quicker quicker and and personalised personalised to to you, you, all all in in one one stroke. stroke.

Brunettes to suggest to your clients for SS19: Hazelnut + Warm Chocolate

Hairbiz Year12Iss6.indd 48

Double Page Spread

1/2 Page Horizontal

STYLING STYLING PERSONALISED PERSONALISED TO TO YOU YOU

The The world’s world’s 1st 1st smart smart styler styler that that predicts predicts your your hair’s hair’s needs. needs. #ghdplatinumplus #ghdplatinumplus #ghdsmart #ghdsmart

o *reduced *reduced breakage breakage and and 2x 2x less less colour colour fade fade vs vs a a styler styler working working at at 230 230oC C **vs **vs naturally naturally dried dried hair hair

Forecasting haircolour and predicting what’s next for clients is a fun opportunity for us (hairdressers) to make suggestions of what we would like to do next for our client.

DEPTH x WIDTH (mm)

1/2 Page Vertical

ALL HAIL PLATINUM+

By Kristina Russell

This season is all about playing with gold. My signature style is artistic colours with dimension. I am known for my unique approach to colouring hair as if it is a ‘blank canvas’. Combining hair painting and precise foiling, I like to create a 3rd dimension by colouring in shadows and texture.

A4 MAGAZINE (mm)

2/3 Page

PRINT

281mm x 404mm Maximum Text Area (allow 16mm for gutter)

12/10/18 4:45 pm

INSALON MAGS

PRINT

We can publish, on your behalf, your very own self titled magazine and will make it easier than you ever thought possible. We have developed a simple six-step plan: 1. We discuss your business objectives.

2. We send through a proposed features list based on our discussion 3. We interview you and your staff if required and assist you in writing your articles 4. We collate all material, photos, ad copy etc. and liaise with suppliers for ad copy, imagery if necessary.

5. We design your magazine, and show you proofs for approval.

6. We send your magazine to print and it arrives on the doorstep of your salon(s)

We offer a range of affordable salon magazine packages to suit every budget and can range from a basic 8 page magazine through to a deluxe magazine to include photographic shoots.

To make publishing your own magazine more cost effective you can source the support of other local retailers or affiliate companies. The benefit to the supporter is increased retail sales, partnership with your salon and specific target marketing to both you and their clients.

Minimum print run is 1000 for a simple 8-24 page booklet

The magazine can also be converted to a page flip style magazine to upload to your website for a nominal additional fee.

“This has been such an easy process! I have wanted to do a magazine for such a long time and when Mocha came along it was the perfect marriage. Having so much industry experience has made it so easy to deal with them and we feel that they always understand what our objectives are. After initial meetings and lots of ideas, everything just seemed to fall into place and when the magazines arrived on the salon doorsteps we were so excited to see the finished product.”

Sandy Chong, Suki Hairdressing

“At The Art of Hair we pride ourselves on client satisfaction and thrive to communicate with our clients at different levels. As soon as our clients leave the salon chair and head out the door, we want them to take home a piece of us. Keeping our clients informed in all facets of our business was an area of uncertainty. From our services, salon news, promotions to showcasing our latest collections we needed to reach our clients in an attention-grabbing way.

Our in-salon magazines solved this problem in an effective and flawless manner. Releasing an issue every quarter, Mocha Publishing ensures an accurate, cost effective service with measurable results. Our in-salon magazine can also be used as a promotional tool to target new and potential clients.“ Sharon Blain, The Art of Hair

In salon magazines can be produced, printed and converted for online for as little as $4000 For more information on In Salon Magazines and costings please contact us.

Phone: 07 5580 5155 Address: PO BOX 252, Helensvale Plaza, QLD 4212 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au

LIVE

HAIRBIZ FORUM

Hair by Karlie Roberts - Chumba

HAIRBIZ FORUM

LIVE

In 2008 HAIRBIZ FORUM was introduced as a full day educational event showcasing both hair artists and business speakers from Australia and overseas. FORUM became the live version of the magazine HAIRBIZ. With international artists such as Sean Dawson, hob salons, Patrick Cameron, Errol Douglas, Jeremy Knott, Hooker&Young, National artists such as Toni&Guy, Rokk Ebony, Dario Cotroneo, Lores Giglio, Brad Ngata and many more... combined with the top inspirational and motivational business speakers Australia has to offer, this one of a kind event is held every year and is a tribute to the talent within the hairdressing industry.

SPONSORSHIP Major sponsorship packages for one headline artist/team vary depending on fee, flights and accommodation, model requirements.

Minor sponsorship packages to be involved in the event with an integrated marketing strategy or business speaker are available to include branding, literature, foyer space and more.

All sponsorship packages can be combined with an integrated marketing strategy to include advertising, branding, literature, foyer space and more.

MAJOR Sponsorship package for one headline artist/team. Rates vary depending on fee, flights and accommodation, model requirements etc. From $15,000 inc gst MINOR Sponsorship package to be involved in the event with an integrated marketing strategy to include branding, literature, foyer space and more. From $5,000 inc gst A full and detailed description of benefits and cost can be requested from mocha publishing.

Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au

AWARDS AHIA AMIA ABIA Australian HOT SHOTS

Hair by Kobi Bokshish

AHIA

AWARDS

The AHIA (Australian Hair Industry Awards) were launched in 2013 to provide the Australian Hair Industry a much needed and often requested benchmark of excellence in business on a state by state basis.

With 30 categories including the Australian Salon Business of the Year, these awards culminate in a gala event following HAIR BIZ FORUM in April of each year. The awards were launched due to industry demand and are judged by an independent panel of judges, media, PR and business specialists.

PRIZES INCLUDE • Beautiful Trophy presented on the night of the AHIA’s • Use of the Title of winning category for 12 months • Coveted PR in leading trade magazine Hair Biz, PR campaign for EVERY winner And more…

• Additional prizes

THE CATEGORIES - Australian Salon Business of the Year - State Salon Business of the Year (NSW/ACT, VIC/ TAS, QLD, SA, WA/NT) - Salon Business Newcomer of the Year - Best Barber Business of the Year - Best Barber of the Year - Best Franchised Salon of the Year - Best Customer Care - Best Salon Stylist of the Year - Best Junior/Apprentice of the Year - Best Marketing - Best In Salon Training - Owner/Director of the Year - Salon Manager/Coordinator of the Year - Best Salon Design Award - Best Business Performance of the Year (Non Salon) - Best Salon Team of the Year - National Wholesaler of the Year - The AHIA HALL OF FAME Award - The AHIA Vidal Sassoon Humanitarian Award - Special Recognition - Independent Educator of the Year - Best Eco Salon of the Year - Best Salon Design (Boutique + Extensive) PLUS - Hair Product Categories for Care, Treat + Style

SPONSOR RECEIVES The AHIA is available for Sponsorship by category.

Sponsorship packages for the AHIA’s is available on application - Exclusive use of the AHIA logo promoting sponsorship and support on all corporate and promotional literature - Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity - Branding in HAIR BIZ on all pages relating to the awards - Logos on all AHIA promotional activity, brochures, tickets, program, menu etc pre and during the event - Presentation of their individual category award at the gala event in April - Two free tickets to the gala event - Visual branding on the media wall for photos and on screens at winners event - Access to all photos post event Sponsorship package to include annual advertising campaign with HAIR BIZ can be discussed by contacting us.

Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au

AMIA

The AMIA (Australian Make-Up Industry Awards) launched in 2018 to provide the Australian Make Up industry a much needed and often requested benchmark of excellence. With 11 categories including the annual Make Up Icon award, these awards culminate in an evening event following the last day of IMATS in Sydney in July. The awards were launched due to industry demand and are judged by an independent panel of judges, beauty editors and business specialists.

CATEGORIES INCLUDE - Bridal Make Up Artist of the Year - High Fashion/Editorial Make Up Artist of the Year - Fantasy Make Up Artist of the Year - Screen/TV Make Up Artist of the Year - Special Effects/Simulation Make Up Artist of the Year - Best Make Up Business Thinker of the Year - Best Make Up Educator of the Year – Individual - Best Make Up Educator of the Year - Organisation - Best Self Created Make Up Brand of the Year - Best Make Up Photographic Collection - Make Up Icon – Nominated PRIZES INCLUDE • Beautiful Trophy presented on the night of the AMIA’s • Use of the Title of winning category for 12 months

AWARDS

• Coveted PR in leading trade magazines Hair Biz and Beauty Biz • PR collateral for EVERY winner And more...

SPONSORSHIP The AMIA is available for Sponsorship by category.

Sponsorship packages are available on application Sponsors receive:• Exclusive Sponsorship of one award in the Australian Make-Up Industry Awards • Exclusive use of the ABIA logo promoting sponsorship and support on all corporate and promotional literature for 12 months • Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity • 12 months worth of branding in Hair Biz and Beauty Biz on all pages relating to the awards • Logos on all AMIA promotional activity, brochures, tickets, program, menu etc pre and during the event • Presentation of award at the winners event in July • Two free tickets to the evening event • Visual branding on the media wall for photos and on screens at winners event • Access to all photos post event Sponsorship packages to include annual advertising campaign with Hair Biz and Beauty Biz can be discussed by contacting us.

Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au

ABIA

The ABIA (Australian Beauty Industry Awards) were launched in 2012 to provide the Australian Beauty Industry a much needed and often requested benchmark of excellence. With 26 categories including the annual Hall of Fame award, these awards culminate in a gala event following the last day of the International Beauty Expo in August. The awards were launched due to industry demand and are judged by an independent panel of judges, beauty editors and business specialists.

CATEGORIES INCLUDE - Australian Salon/Spa Business of the Year (4 Treatment Rooms or less) - Australian Salon/Spa Business of the Year (5 Treatment Rooms or more) - State Salon/Spa Business of the Year (4 Treatment Rooms or less) NSW/ACT, VIC/TAS, QLD, SA, WA/NT

- State Salon/Spa Business of the Year (5 Treatment -

Rooms or more) NSW/ACT, VIC/TAS, QLD, SA, WA/NT

Beauty Therapist of the Year Best Tanning Salon/Service of the Year Best Customer Care Award Best Marketing Award Best Salon Training Award Owner/Director of the Year Salon Team of the Year Individual Educator of the Year Organisation Educator of the Year State & National Wholesaler of the Year Hall of Fame Special Recognition Award Cosmetic Tattooist of the Year

AWARDS

SPONSORSHIP The ABIA is available for Sponsorship by category. Sponsorship packages are available on application Sponsors receive:-

• Exclusive Sponsorship of one award in the Australian Beauty Industry Awards • Exclusive use of the ABIA logo promoting sponsorship and support on all corporate and promotional literature for 12 months • Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity • 12 months worth of branding in Beauty Biz on all pages relating to the awards • Logos on all ABIA promotional activity, brochures, tickets, program, menu etc pre and during the event • Presentation of award at the winners event in August • Two free tickets to the gala event • Visual branding on the media wall for photos and on screens at winners event • Access to all photos post event

Sponsorship packages to include annual advertising campaign with Beauty Biz can be discussed by contacting us.

PRIZES INCLUDE • Beautiful Trophy presented on the night of the ABIA’s • Use of the Title of winning category for 12 months Phone: 07 5580 5155 Email: mail@mochapublishing.

• Coveted PR in leading trade magazine Beauty Biz, com.au Website: www.mochapublishing.com.au PR campaign for EVERY winner And more…

HOTSHOTS

AWARDS

The annual HOT SHOTS hair competition is aimed at the youth of our hair industry, so as to assist young hairdressers on their road to fame and fortune. Hairdressers under the age of 30 submit their collections and work for the previous 12 months by entering one of the four categories:- The Fashionista, The Visionary, The Rising Star Male and The Rising Star Female.

Winners are announced at the Australian Hair Industry Awards (AHIA’s) on the night of Hair Biz Forum by international guests and industry leaders.

HOT SHOTS 2012 JULES TOGNINI LISA MUSCAT JORDAN HONE

HOT SHOTS 2014 NADIA SEMANIC UROS MIKIC VERONICA GOJAK CATE CHAPMAN

HOT SHOTS 2016 SAM JAMES COCKAYNE BRODIE LEE STUBBINS CLAYTON WHEELER HUNG TRAN

HOT SHOTS 2013 JULES TOGNINI JORDAN HONE RICHI GRISILLO KRISTY FURNISS

HOT SHOTS 2015 MISSY VEYRET SHANNON WILLIAMS LAUREN COOPER MARY ALAMINE

HOT SHOTS 2017 IDY DUONG CHERIE FALCO ANTHEA ALLEN DION LABELLA

HOT SHOTS 2018 RYAN KING AMANDA O’CONNOR TRAVIS BANDIERA NIKKI PORTER

HOT SHOT winners receive a stylish trophy and coveted coverage in HAIRBIZ as well as other leading trade and consumer magazines. The 4 winning HOT SHOTS receive a full electrical kit, $4000+ worth of Scissors with training, full styling product kit and session extension kit. The HOT SHOTS also are given a huge opportunity to spend time with amazing national and international mentors at the HOT SHOT HOUSE for 3 days right after Hair Expo and of course a place on the hairdressing’s HOT SHOT list, pushing them overnight to the forefront of the industry. A creative prize is also given which in the past has included invitation to Gen Next, Hair Expo and a photoshoot with Andrew O’Toole.

The HOT SHOTS HOUSE is an amazing experience where iconic mentors are invited into the house to spend time with the winners in a unique up close and personal session. The HOT SHOTS also take part in an exclusive photoshoot may also be offered further opportunities throughout the year in terms of complimentary placement on high end educational courses, performing in shows or assisting some of the icons within the industry in shoots, shows and seminars.

DIGITAL SOCIAL MEDIA EDM’S MAGAZINES

Hair By Julia Demarte

DIGITAL SOCIAL MEDIA We are happy to share our social network with you.

Facebook Mocha Publishing Hair Biz Beauty Biz Australian Image Hot Shots Barbershop Hairbiz Forum Australian Beauty Industry Awards Australian Hair Industry Awards

Instagram hairbizmagazine beautybizmagazine australianimage barbershopmag australianbeautyindustryawards australianhairindustryawards

Youtubechannel MochaPublishing

CONTRACT ADVERTISERS If you have a facebook page you are welcome to share on any of our pages up to twice per week and we will in turn on-share so your post is seen in our newsfeed on facebook. # any of our instagram pages and we will post your pics and posts EDMs We originally spent 2 years building our email databases which have been created from our existing readers, clients, opt in from social media and our website, opt in from trade shows and an extensive telemarketing campaign to the industry. We can now provide your brand the opportunity to distribute a personalised email marketing message instantly to our hair and/or beauty database. You supply us the text, images(s) logo, call to action and interactive url link or contact details. We will compile the EDM and send to you for approval EDM’s are limited to one per week from mocha to each database.

Mocha will send a maximum of 2 emails per week to both of our databases.

COST: Hair

Target Market - 10,000+ Cost of one EDM - $1100 (inclusive of artwork and gst) Beauty

Target Market – 6,000+ Cost of one EDM - $800 (inclusive of artwork and gst) Combined Hair & Beauty

Cost of EDM - $1650 (inclusive of artwork and gst) For Information on open and click rates please contact us: mail@mochapublishing.com.au DIGITAL MAGAZINE Each edition of HAIRBIZ, BEAUTY BIZ & BARBERSHOP will also be uploaded to our website in digital formal, showed to our email database & on social media.

HAIR BIZ • BEAUTY BIZ • BARBER SHOP • HAIRBIZ FORUM • AHIA • ABIA • HOTSHOTS

THE INDUSTRY LEADERS PROUDLY BRINGING YOU MAGAZINES & EVENTS FOR THE HAIR & BEAUTY INDUSTRY Phone: 07 5580 5155 | Address: PO BOX 252, Helensvale Plaza, QLD 4212 Email: mail@mochapublishing.com.au

Website: www.mochapublishing.com.au