Mocha Medi Kit 2020

Hair By Sophie Gibson, Hooker & Young

DIGITAL

SOCIAL MEDIA EDM’S MAGAZINES

LIVE

HAIRBIZ FORUM

COMPETITIONS HOT SHOTS TEAM BEAUTY SQUAD

PRINT

HAIRBIZ BEAUTY BIZ BARBERSHOP INSALON MAGS

AWARDS

AUSTRALIAN HAIR INDUSTRY AWARDS AUSTRALIAN MODERN BARBER AWARDS AUSTRALIAN BEAUTY INDUSTRY AWARDS

p ubli s hin g We are industry leaders proudly bringing you Magazines and Events for the Hair and Beauty Industry ESTABLISHED IN 2006, MOCHA PUBLISHING OFFERS TRADE AND CONSUMER MAGAZINES, EVENTS AND COMPETITIONS TO THE HAIR AND BEAUTY INDUSTRY

IMPORTANT FACTS Regular distribution of Magazines to 23,000+ small business owners, managers, stylists, beauty therapists and barbers.

69,000+ Readers across all three titles based on 3:1 readership 26,000+ fans on Facebook all organically achieved 20,000+ followers on Instagram all organically achieved 17,000+ opt in email addresses on mocha email database

mocha publishing is made up of a professional team, who have unparalleled combined experience in trade & consumer publishing, marketing, pr and the hair & fashion industry.

PUBLISHER Linda Woodhead linda@mochapublishing.com.au EDITORIAL - HAIRBIZ Kym Krey - Editor kym@mochapublishing.com.au Ph: 0403 042 312 EDITORIAL - BEAUTYBIZ Clare Lamberth - Editor clare@mochapublishing.com.au Ph: 0414 200 707 EDITORIAL - BARBERSHOP Rex Silver - Editor rex@mochapublishing.com.au Ph: 0403 604 280

ADVERTISING SALES Nina Barbara Sales & Marketing Manager nina@mochapublishing.com.au Ph: 0407 497 989 ARTWORK Kellie Woodhead - Art Director kellie@mochapublishing.com.au ADMINISTRATION Jess Richmond Office Manager/PA jes@mochapublishing.com.au GENERAL ENQUIRIES mail@mochapublishing.com.au

Publishers of Trade and Consumer Magazines plus... In-Salon Magazines, Marketing and Industry Events

Phone: 07 5580 5155 | Address: PO BOX 252, Helensvale Plaza, QLD 4212 Email: mail@mochapublishing.com.au

Website: www.mochapublishing.com.au

PRINT HAIRBIZ BEAUTY BIZ BARBERSHOP INSALON MAGS

Hair by Stephanie & Ashley Gamble

HAIRBIZ

PRINT

Hair Biz is a business-to-business trade magazine distributed bi-monthly to every Hair Salon throughout Australia.

With a distribution in excess of 12,700 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services.

NO. OF COPIES BY STATE NSW 4200 VIC 3450 QLD 2520 SA 1100 WA 990 ACT

150 TAS 120 NT

65 Additional 100 TOTAL

12765

DEADLINES ISSUE

Finished Ad copy

Insert Deadline

In salon Week Commencing

Year 14 Issue 1 2020

December 13

December 20

January 13

Year 14 Issue 2 2020

February 14

February 21

March 16

Year 14 Issue 3 2020

April 15

April 22

May 18

Year 14 Issue 4 2020

June 15

June 22

July 13

Year 14 Issue 5 2020

August 17

August 24

September 14

Year 14 Issue 6 2020

October 12

October 19

November 16

Year 15 Issue 1 2021

December 11

December 18

January 18

RATES EXC GST

SIZE

CASUAL (AUD)

CONTRACT - 6 ISSUES (AUD)

Front Cover

$3930.00

N/A

Front Cover Package (FC, IFC, Pg1)

$7320.00

N/A

Back Cover

$3630.00

$3380.00

Inside Front Cover/Inside Back Cover

$2920.00

$2660.00

Double Page Spread

$5060.00

$4520.00

Full Page

$2660.00

$2340.00

1/2 Page

$1600.00

$1330.00

1/3 Page

$1200.00

$1060.00

1/4 Page

$930.00

$820.00

10% Loading applies for preferred position. Inserts from $295 per 1000 depending on weight and size.

> ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN OUR ONLINE DIGITAL VERSION - CHARGES MAY APPLY > # ANY OF OUR INSTAGRAM PAGES AND WE WILL POST YOUR PICS AND POSTS

BEAUTY BIZ

PRINT

Beauty Biz is is a business-to-business trade magazine distributed bi-monthly to every Beauty Salon and Spa throughout Australia. With a distribution in excess of 7,500 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services.

NO. OF COPIES BY STATE NSW 2400 VIC 1800 QLD 1500 SA 400 WA 750 TAS 320 ACT 120 NT 40 ADDITIONAL 200 TOTAL

7530

DEADLINES ISSUE

Finished Ad copy

Insert Deadline

In salon Week Commencing

Year 13 Issue 1 2020

January 17

January 24

February 17

Year 13 Issue 2 2020

March 16

March 23

April 16

Year 13 Issue 3 2020

May 18

May 25

June 15

Year 13 Issue 4 2020

July 13

July 20

August 10

Year 13 Issue 5 2020

September 14

September 21

October 19

Year 13 Issue 6 2020

November 16

November 23

December 14

RATES EXC

GST

SIZE

CASUAL (AUD)

CONTRACT - 6 ISSUES (AUD)

Front Cover

$3660.00

N/A

Front Cover Package (FC, IFC, Pg1)

$5980.00

N/A

Back Cover

$2860.00

$2660.00

Inside Front Cover/Inside Back Cover

$2550.00

$2420.00

Double Page Spread

$4250.00

$3630.00

Full Page

$2320.00

$1990.00

1/2 Page

$1330.00

$1300.00

1/3 Page

$1060.00

$970.00

1/4 Page

$790.00

$720.00

10% Loading applies for preferred position. Inserts from $295 per 1000 depending on weight and size.

> ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN OUR ONLINE DIGITAL VERSION - CHARGES MAY APPLY > # ANY OF OUR INSTAGRAM PAGES AND WE WILL POST YOUR PICS AND POSTS

BARBERSHOP

PRINT

BarberShop is a business-to-business trade magazine distributed free of charge quarterly to every Men’s Hair Salon and Barber Shop throughout Australia. With a distribution in excess 4,000 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services. Barber Shop is also subscribed to by a number of the 12,000 hair salons throughout Australia.

NO OF COPIES BY CATEGORY MENS HAIR SALONS 940 BARBERSHOPS 2020 UNISEX SALONS (SUBSCRIBED) 1000 ADDITIONAL 125 TOTAL 4085

DEADLINES ISSUE

Finished Ad copy

Insert Deadline

In Shop Week Commencing

Year 9 issue 1 2020

February 03

February 10

March 02

Year 9 issue 2 2020

May 04

May 11

June 01

Year 9 issue 3 2020

August 03

August 10

August 31

Year 9 issue 4 2020

November 02

November 09

November 30

RATES EXC

GST

SIZE

CASUAL (AUD)

CONTRACT - 6 ISSUES (AUD)

Front Cover

$2000.00

N/A

Front Cover Package (FC, IFC, Pg1)

$3800.00

N/A

Back Cover

$1800.00

$1600.00

Inside Front Cover/Inside Back Cover

$1600.00

$1400.00

Double Page Spread

$2500.00

$2200.00

Full Page

$1400.00

$1200.00

1/2 Page

$1000.00

$800.00

1/3 Page

$800.00

$600.00

1/4 Page

$600.00

$400.00

10% Loading applies for preferred position. Inserts from $295 per 1000 depending on weight and size.

> ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN OUR ONLINE DIGITAL VERSION - CHARGES MAY APPLY > # ANY OF OUR INSTAGRAM PAGES AND WE WILL POST YOUR PICS AND POSTS

TECHNICAL DATA

PRINT

FILE FORMATS Ads to be supplied via email or on usb. If files exceed 10MG please send via a file transfer program such as HIGHTAIL or preferably share with us your DROPBOX file. We prefer files ot be in PDF format but can also accept in EPS, TIFF or InDesign formats. All files must be supplied in CMYK. Any picture elements must be TIFF, JPEG or EPS files.

IMAGES All images should be at an appropriate resolution and scale for the output device. For best results your raw images should be at least 300dpi at 100% scaling. ‘Rezing-up’ of images does not always create a better image. Neither does scaling or enlarging. The smaller the image, the less it can be enlarged via scaling or resolution.

COLOUR All content should be in either CMYK, or greyscale. Using an RGB workspace can produce unexpected results, and should only be used by experienced art workers.

FONTS All fonts should be embedded as standard. There should be no exceptions.

BLEED AND TRIM 5mm bleed should be allowed in all artwork, and trim offset should be set to 5mm. Having a trim offset smaller then the bleed amount will defeat the purpose of allowing bleed at all, as your trims will be inside your bleed area. Text to be a minimum of 8mm from edge of page.

PROOFS A colour proof can be supplied with all ads. No responsibility will be accepted for reproduction of the advertisement unless a colour proof is sent with the artwork as a frame of reference for the printer and all files saved as specified.

RESPONSIBILITY No responsibility will be accepted if publication is delayed or prevented by factors beyond the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.

EDITORIAL Copy should be supplied a minimum of 1 week prior to ad copy deadline.

CANCELLATION Any cancellation received after the cancellation deadline (21 days prior to on-sale date) will be charged at the full fee OR the publisher reserves the right to repeat any previous advertisement of the same size from the advertiser. Space cancellation within a contract period, thereby affecting a discounted rate, will result in the advertisement under the contract reverting to the appropriate rate for the number of insertions.

NON-RECEIPT OF MATERIAL We have an obligation to you and other advertisers to deliver the magazine on time and therefore material MUST be received by the close of business on the material deadline. If not, for current advertisers, existing material will be run and for new advertisers a filler advertisement will be run.

INDEMNITY The publisher accepts no responsibility for typesetting/artwork done by a third-party on behalf of the advertiser. If the publisher designs or amends advertiser material, a proof of the finished artwork will be made available for approval before printing. The publisher reserves the right to cancel any material deemed inappropriate. The publisher reserves the right to destroy any material unclaimed after three months.

TERMS Payment of advertising is required within 14 days of invoice unless other credit terms have been agreed.

Artwork enquires can be emailed to artwork@mochapublishing.com.au

TECHNICAL DATA

PRINT

ADVERTISEMENT SIZES: A4 MAGAZINE A4 MAGAZINE (mm)

DEPTH x WIDTH (mm)

Full Page

297 x 210

Double Page Spread

297 x 420

NON BLEED MATERIAL (mm)

DEPTH x WIDTH (mm)

Full Page

281 x 194

2/3 Page

281 x 124

1/2 Page Vertical

281 x 93

1/2 Page Horizontal

141 x 194

1/3 Page Vertical

281 x 60

1/3 Page Horizontal

94 x 194

1/4 Page square

135 x 90

BLEED MATERIAL (mm)

DEPTH x WIDTH (mm)

DPS Full Page

297 x 420

Full Page

297 x 210

1/2 Page Vertical

297 x 101

1/2 Page Horizontal

149 x 210

1/3 Page Vertical

297 x 68

1/3 Page Horizontal

102 x 210

Plus bleed - minimum of 5mm

Text MUST BE a minimum of 8mm from edge of page All marks to be offset by a minimum of 5mm

Artwork enquires can be emailed to artwork@mochapublishing.com.au

1/3 V

1/2 V

1/4

2/3 V

SINGLE A4 PAGE 297d x 210w 5mm bleed 281mm 194mm Maximum Text Area

DOUBLE PAGE SPREAD 297d x 420 w 5mm bleed

1/3 H

1/2 H

281mm x 404mm Maximum Text Area (allow 16mm for gutter)

INSALON MAGS

PRINT

We can publish, on your behalf, your very own self titled magazine and will make it easier than you ever thought possible. We have developed a simple six-step plan: 1. We discuss your business objectives.

2. We send through a proposed features list based on our discussion 3. We interview you and your staff if required and assist you in writing your articles 4. We collate all material, photos, ad copy etc. and liaise with suppliers for ad copy, imagery if necessary.

5. We design your magazine, and show you proofs for approval.

6. We send your magazine to print and it arrives on the doorstep of your salon(s)

We offer a range of affordable salon magazine packages to suit every budget and can range from a basic 8 page magazine through to a deluxe magazine to include photographic shoots.

To make publishing your own magazine more cost effective you can source the support of other local retailers or affiliate companies. The benefit to the supporter is increased retail sales, partnership with your salon and specific target marketing to both you and their clients.

Minimum print run is 1000 for a simple 8-24 page booklet

The magazine can also be converted to a page flip style magazine to upload to your website for a nominal additional fee.

“This was such an easy process! I had wanted to do a magazine for such a long time and when Mocha came along it was the perfect marriage. Having so much industry experience has made it so easy to deal with them and we feel that they always understand what our objectives are. After initial meetings and lots of ideas, everything just seemed to fall into place and when the magazines arrived on the salon doorsteps we were so excited to see the finished product.”

Sandy Chong, Suki Hairdressing

“When I owned The Art of Hair we would always pride ourselves on client satisfaction and thrive to communicate with our clients at different levels. As soon as our clients left the salon chair and head out the door, we wanted them to take home a piece of us. Keeping our clients informed in all facets of our business was an area of uncertainty.

From our services, salon news, promotions to showcasing our latest collections we needed to reach our clients in an attention-grabbing way. Our in-salon magazines solved this problem in an effective and flawless manner. Releasing an issue every quarter, Mocha Publishing ensures an accurate, cost effective service with measurable results. Our in-salon magazine was also used as a promotional tool to target new and potential clients.“ Sharon Blain

In salon magazines can be produced, printed and converted for online for as little as $4000 For more information on In Salon Magazines and costings please contact us.

Phone: 07 5580 5155 Address: PO BOX 252, Helensvale Plaza, QLD 4212 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au

LIVE

HAIRBIZ FORUM

Hair by Michael Rackett, RUSH

HAIRBIZ FORUM

LIVE

In 2008 HAIRBIZ FORUM was introduced as a full day educational event showcasing both hair artists and business speakers from Australia and overseas. FORUM became the live version of the magazine HAIRBIZ. With international artists such as Sean Dawson, hob salons, Patrick Cameron, Errol Douglas, Jeremy Knott, Hooker&Young, National artists such as Toni&Guy, Rokk Ebony, Dario Cotroneo, Lores Giglio, Brad Ngata and many more... combined with the top inspirational and motivational business speakers Australia has to offer, this one of a kind event is held every year and is a tribute to the talent within the hairdressing industry.

SPONSORSHIP Major sponsorship packages for one headline artist/team vary depending on fee, flights and accommodation, model requirements.

Minor sponsorship packages to be involved in the event with an integrated marketing strategy or business speaker are available to include branding, literature, foyer space and more.

All sponsorship packages can be combined with an integrated marketing strategy to include advertising, branding, literature, foyer space and more.

MAJOR Sponsorship package for one headline artist/team. Rates vary depending on fee, flights and accommodation, model requirements etc. From $15,000 inc gst MINOR Sponsorship package to be involved in the event with an integrated marketing strategy to include branding, literature, foyer space and more. From $5,000 inc gst A full and detailed description of benefits and cost can be requested from mocha publishing.

Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au

AWARDS AHIA ABIA AMBA

Hair by Damien Rinaldo

AHIA

AWARDS

The AHIA (Australian Hair Industry Awards) were launched in 2013 to provide the Australian Hair Industry a much needed and often requested benchmark of excellence in business on a state by state basis.

With 27 categories including the Australian Salon Business of the Year, these awards culminate in a gala event following HAIR BIZ FORUM in April/May of each year. The awards were launched due to industry demand and are judged by an independent panel of judges, media, PR and business specialists.

PRIZES INCLUDE • Beautiful Trophy presented on the night of the AHIA’s • Use of the Title of winning category for 12 months • Coveted PR in leading trade magazine Hair Biz, PR campaign for EVERY winner And more...

• Additional prizes

THE CATEGORIES - Australian Salon Business of the Year - State Salon Business of the Year (NSW/ACT, VIC/TAS, QLD, SA, WA/NT) - Salon Business Newcomer of the Year - Best Customer Care - Best Salon Stylist of the Year - Best Junior/Apprentice of the Year - Best Marketing - Best In Salon Training - Owner/Director of the Year - Salon Manager/Coordinator of the Year - Best Business Performance of the Year (Non Salon) - Best Salon Team of the Year - National Wholesaler of the Year - The AHIA HALL OF FAME Award - The AHIA Vidal Sassoon Humanitarian Award - Special Recognition - Independent Educator of the Year - Best Eco Salon of the Year - Best Salon Design (Boutique + Extensive) PLUS - Hair Product Categories for Care, Treat + Style

SPONSOR RECEIVES The AHIA is available for Sponsorship by category.

Sponsorship packages for the AHIA’s is available on application - Exclusive use of the AHIA logo promoting sponsorship and support on all corporate and promotional literature - Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity - Branding in HAIR BIZ on all pages relating to the awards - Logos on all AHIA promotional activity, brochures, tickets, program, menu etc pre and during the event - Presentation of their individual category award at the gala event in April - Two free tickets to the gala event - Visual branding on the media wall for photos and on screens at winners event - Access to all photos post event Sponsorship package to include annual advertising campaign with HAIR BIZ can be discussed by contacting us.

Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au

ABIA

The ABIA (Australian Beauty Industry Awards) were launched in 2012 to provide the Australian Beauty Industry a much needed and often requested benchmark of excellence. With 27 categories including the annual Hall of Fame award, these awards culminate in a gala event following the last day of the International Beauty Expo in August in Sydney. The awards were launched due to industry demand and are judged by an independent panel of judges, beauty editors and business specialists.

CATEGORIES INCLUDE - Australian Salon/Spa Business of the Year (4 Treatment Rooms or less) - Australian Salon/Spa Business of the Year (5 Treatment Rooms or more) - State Salon/Spa Business of the Year (4 Treatment Rooms or less) NSW/ACT, VIC/TAS, QLD, SA, WA/NT - State Salon/Spa Business of the Year (5 Treatment Rooms or more) NSW/ACT, VIC/TAS, QLD, SA, WA/NT - Beauty Therapist of the Year - Best Tanning Salon/Service of the Year - Best Customer Care Award - Best Marketing Award - Best Salon Training Award - Owner/Director of the Year - Salon Manager / Coordinator of the Year - Salon Team of the Year - Individual Educator of the Year - Organisation Educator of the Year - State & National Wholesaler of the Year - Hall of Fame - Humanitarian Award - Special Recognition Award - Cosmetic Tattooist of the Year - Australian Make Up Artist of the Year PRIZES INCLUDE • Beautiful Trophy presented on the night of the ABIA’s • Use of the Title of winning category for 12 months

AWARDS

• Coveted PR in leading trade magazine Beauty Biz, PR campaign for EVERY winner And more...

SPONSORSHIP The ABIA is available for Sponsorship by category.

Sponsorship packages are available on application Sponsors receive:-

• Exclusive Sponsorship of one award in the Australian Beauty Industry Awards • Exclusive use of the ABIA logo promoting sponsorship and support on all corporate and promotional literature for 12 months • Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity • 12 months worth of branding in Beauty Biz on all pages relating to the awards • Logos on all ABIA promotional activity, brochures, tickets, program, menu etc pre and during the event • Presentation of award at the winners event in August • Two free tickets to the gala event • Visual branding on the media wall for photos and on screens at winners event Access to all photos post event • Sponsorship packages to include annual advertising campaign with Beauty Biz can be discussed by contacting us.

Sponsorship packages to include annual advertising campaign with Beauty Biz can be discussed by contacting us.

Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au

AMBA A NEW Awards Program for 2020 for the Barber and Men’s hairdressing industry Salon Owners have voiced strong opinion on how the AHIA’s and ABIA’s allow them to look at their business under a microscope during the entry process and gain valuable recognition as finalists and winners both within the industry but more importantly to consumers and potential clients.

We believe it’s now the turn of the Modern Barber to get the same recognition and be allowed to experience the submission process.

We will be launching the 2020 AMBA’s, a multisponsored event that will be held in November 2020, Melbourne. This will coincide with the well-known charity MOVEMBER who we are linking with as our chosen charity of choice.

IMPORTANT DATES Awards info document will be online ready for download: 9th December 2019 Open for Entry Online: 21st Feb 2020 Deadline for entries: 22nd June 2020 Finalists Announced: August 3rd 2020 Awards Night: November 1st 2020 CATEGORIES Photographic and Submission Australian Modern Barber of the Year Australian Modern Barber Business of the Year Photographic Only Best Mens Collection Classic Best Mens Collection Freestyle Best Team Collection Best Mens Collection Junior Business Categories Best Director or Owner of the Year Best Customer Care Best Men’s Educator of the Year Best Barbershop Design of the Year

AWARDS ready for testing and sent to members of the media and other industry experts for a period of judging. Entry Deadline for product judging is earlier than the usual deadline to allow for testing time The Categories HAIR CARE - Best Shampoo and Conditioner pair or 2 in one product HAIR STYLE - Best Styling Product. Entries can include:- Styling Wax, Cream or Paste BEARD CARE - Best Beard Care Product. Entries can include:- Oil, Wax, Cream or Paste PRIZES INCLUDE • Beautiful Trophy presented on the night of the AMBA’s • Use of the Title of winning category for 12 months • Coveted PR in leading trade magazine Barbershop PR campaign for EVERY winner And more...

The AMBA is available for Sponsorship by category.

Sponsorship packages are available on application Sponsors receive:• Exclusive Sponsorship of one award in the Australian Modern Barber Awards • Exclusive use of the AMBA logo promoting sponsorship and support on all corporate and promotional literature for 12 months • Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity • 12 months worth of branding in Barbershop on all pages relating to the awards • Logos on all AMBA promotional activity, brochures, tickets, program, menu etc pre and during the event • Presentation of award at the winners event in November • Two free tickets to the awards event • Visual branding on the media wall for photos and on screens at winners event Access to all photos post event

Nominated Category Special Recognition – unavailable for sponsorship

Sponsorship packages to include annual advertising campaign with Barbershop can be discussed by contacting us.

AMBA Professional Product Awards SPONSORED BY MOCHA PUBLISHING (All products must be in liquid, paste or oil form for repackaging) Products will be repackaged in clean skin containers,

Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au

20 20

COMPETITIONS

Hair by Chung-Yang Su & Sanja Scher

HOT SHOTS BEAUTY SQUAD

HOTSHOTS

The annual HOT SHOTS hair competition is aimed at the youth of our hair industry, so as to assist young hairdressers on their road to fame and fortune.

Hairdressers 30 years of age and under submit their collections and work for the previous 12 months by entering one of the four categories:- The Stylist, The Cutter, The Colourist and The Visionary.

Winners are announced at the Australian Hair Industry Awards (AHIA’s) on the night of Hair Biz Forum by international guests and industry leaders.

HOT SHOTS 2012 JULES TOGNINI, LISA MUSCAT & JORDAN HONE HOT SHOTS 2013 JULES TOGNINI, JORDAN HONE, RICHI GRISILLO & KRISTY FURNISS HOT SHOTS 2014 NADIA SEMANIC, UROS MIKIC, VERONICA GOJAK, & CATE CHAPMAN HOT SHOTS 2015 MISSY VEYRET, SHANNON WILLIAMS, LAUREN COOPER & MARY ALAMINE HOT SHOTS 2016 SAM JAMES, BRODIE LEE STUBBINS, CLAYTON WHEELER & HUNG TRAN HOT SHOTS 2017 IDY DUONG, CHERIE FALCO, ANTHEA ALLEN & DION LABELLA

COMPETITIONS HOT SHOTS 2018 RYAN KING, AMANDA O’CONNOR, TRAVIS BANDIERA & NIKKI PORTER HOT SHOTS 2019 NICOLE LAMERS, JACK HORTON, ZOE WILDE & ELLE SCHOEMAKER HOT SHOT winners receive a stylish trophy and coveted coverage in HAIRBIZ as well as other leading trade and consumer magazines. The 4 winning HOT SHOTS receive a full electrical kit, $4000+ worth of Scissors with training, full styling product kit, session extension kit and Clipper kit. The HOT SHOTS also are given a huge opportunity to spend time with amazing national and international mentors at the HOT SHOT HOUSE for 3 days right after Hair Expo and of course a place on the hairdressing’s HOT SHOT list, pushing them overnight to the forefront of the industry. A creative prize is also given which in the past has included invitation to Goldwell’s International Destination Global Zoom and a photoshoot with Andrew O’Toole.

The HOT SHOTS HOUSE is an amazing experience where iconic mentors are invited into the house to spend time with the winners in a unique up close and personal session. The HOT SHOTS also take part in an exclusive photoshoot may also be offered further opportunities throughout the year in terms of complimentary placement on high end educational courses, performing in shows or assisting some of the icons within the industry in shoots, shows and seminars.

BEAUTY SQUAD

COMPETITIONS

The annual BEAUTY SQUAD competition is aimed at the youth of the beauty industry, so as to assist young beauty therapists on their road to career success. Beauty Therapists, 35 years of age and under enter via an online submission showing their career history and work carried out over the previous 12 months as well as future goals and aspirations. Entering the Beauty Squad Competition gives them the chance to be one of the team of 4, and win prizes from all sponsors including beauty equipment, skincare, make up, lash and tanning products.

Winners are announced online and in print and an acknowledgement trophy is presented at the ABIA’s in front of all guests and industry leaders.

The BEAUTY SQUAD team members are also are given a huge opportunity to spend time with amazing national and international mentors at the BEAUTY SQUAD HOUSE for 3 days right after Beauty Expo Melbourne and of course a place on the coveted BEAUTY SQUAD list, pushing them overnight to the forefront of the industry. The HOUSE is an amazing experience where iconic mentors are invited into the house to spend time with the winners in a unique up close and personal session.

Following the success of the Team initiative HOT SHOTS, for the Hair industry, Mocha have chosen to launch the BEAUTY SQUAD in 2020 with a view to nurture the youth of the industry and give them access to icons and experts that they would not usually be able to reach.

This initiative is sponsored by a cross section of product and service suppliers who will be active within the program.

TIMING The BEAUTY SQUAD is open for online entry in September Deadline for entry is in December Finalists are announced in January Winners are announced in February Trophy acknowledgement is in August at the ABIA Gala Awards event

DIGITAL SOCIAL MEDIA EDM’S MAGAZINES

Hair By Ken Picton & Zoe Williams, Ken Picton Salon

DIGITAL EDMs

Our email databases have been created from our existing readers, clients, opt in from social media and our website, opt in from trade shows and an extensive telemarketing campaign to the industry.

We can now provide your brand the opportunity to distribute a personalised email marketing message instantly to our hair and/or beauty database. You supply us the text, images(s) logo, call to action and interactive url link or contact details.

We will compile the EDM and send to you for approval EDM’s are limited to one per week from mocha to each database.

Mocha will send a maximum of 2 emails per week to both of our databases.

SOLUS EDMS Hair

Target Market - 11,200+ Cost of one EDM - $1100

(inclusive of artwork and gst) Beauty

Target Market – 7,800+ Cost of one EDM - $880

(inclusive of artwork and gst)

Combined Hair & Beauty Cost of EDM - $1650 (inclusive of artwork and gst)

COMBINED EDMS – NEW TO 2020!!

We are launching in 2020 a new EDM program which will include messages from 4 companies per EDM, sent on a Sundya for best opening time on a Sunday or Monday. These 2 days have been identified as the best days for open and click rate with the hair and beauty industries as they do not fall into the usual B2B category. The time they do their ‘office’ work and open emails is on a Sunday and Monday when they are not in the salon itself.

As one of 4 featured boxes in the EDM the details are:Box Graphic – 1 headline 1 image and up to 25 words with URL link to website/video/pdf etc etc Hair

Target Market - 11,200+ Cost of one box on a 4

way EDM - $440 (inclusive of artwork and gst) Beauty

Target Market – 7,800+ Cost of one box on a 4 way

EDM - $330 (inclusive of artwork and gst)

SOCIAL MEDIA

We are happy to share our social network with you.

Facebook

Mocha Publishing Hair Biz Beauty Biz Barbershop The Social Hair Network Hairbiz Forum Australian Beauty Industry Awards Australian Hair Industry Awards Instagram

hairbizmagazine beautybizmagazine thesocial.hairnetwork barbershopmag australianbeautyindustryawards australianhairindustryawards Youtubechannel

MochaPublishing

CONTRACT ADVERTISERS

If you have a facebook page you are welcome to share on any of our pages up to twice per week and we will in turn on-share so your post is seen in our newsfeed on facebook. # any of our instagram pages and we will post your pics and posts

DIGITAL MAGAZINE

Each edition of HAIRBIZ, BEAUTY BIZ & BARBERSHOP will also be uploaded to our website in digital formal, showed to our email database & on social media.

For Information on open and click rates please contact us: mail@mochapublishing.com.au

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