r e m m u S FEELS Published by mocha publishing
TANNING DIRECTORY 2017
TA N N I N G D i r e c t o r y
TURNING YOUR SPRAY TAN BUSINESS INTO
GOLD
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After years of nagging from scientists and dermatologists, it seems that people have finally got the message that UV rays are very bad for their skin and are more than happy to turn to sunless tanners to get their bronzing fix.
As part of this special supplement we give you the inside tips on how to take the service of Spray Tanning from just a good job to an incredible business.
According to new research from IBISWorld, the self-tanning industry is on track to grow significantly over the next three years, thanks to improvements in the quality of products and more widespread awareness of the negative health impacts of UV light.
When starting out, hit the busiest hair salons, gyms and dermatologists offices in your area. Leave special offer cards for a percentage off a guest’s first tan. You’ll be surprised at how many calls you get from people picking up cards at one of their regular stops. Another great way to get people talking about your service is by offering free face tans at one of these businesses. The owners or doctors will usually welcome you because you are offering a little perk for their guests. Rather than just soliciting business, you are offering them a free mini service. You can also do this at local community events, bridal fairs or outdoor fairs. The response is incredible. The tan looks great on the face because it evens out the complexion and makes the
The growth of the industry overall has lead to more players getting in on the action, meaning there are a lot of options out there - both in terms of brands and types of products. Spray tanning is one of the most indemand beauty services today. And unlike most other services in it’s category, a spray tan takes just a few minutes, costs you only a few dollars per tan and does not require a license to perform.
WAYS TO PROMOTE YOUR BUSINESS
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guest look radiant. Most people love it and want the same bronzed look on their whole body. And it couldn’t be any easier for you to do. You simply give them a beauty cap to put on and drape a black towel around their neck/chest area and gently tuck it into their shirt. Have them close their eyes and their mouth and spray their face, giving them a break to take a breath in the middle. You can take the beauty cap and towel off immediately and they are on their way. It takes you seconds and costs you cents and gives your guests the best sales pitch ever- a tanned face they love.
MARKETING MATERIALS
Sunless tanning companies offer great support when you purchase their products. From posters to free tan cards to tanning tips cards, most companies have this covered. Rather than trying to write your own sales points and instruction cards, utilise these valuable
marketing materials that have already been created for you.
YOUR PRICING MENU IS KEY
Determining your pricing menu is the single most important decision you will make when shaping your spray tanning business. It is important to know your clientele, your area and the existing market. Always have packages available so guests can get a discount by purchasing a packing of tanning sessions at one time. You can also offer a “special event tan.” It is perfect for guests who want the extra attention and want to make sure every detail is perfect. A special event tan is very popular for weddings, birthdays or before a photo session.
EDUCATE THEN SELL
The difference between a sales pitch and a product presentation is in the education. You can present the same information about the products you are selling, but
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when you educate the guest first, a cheesy sales pitch turns into an informative talk about what products the guests should use to maximize the look of their tan and extend how long it lasts. You should be educating guests every step of the way. Educate them when they call to make their first appointment, during their tanning session and after their session is complete. There is a lot to learn about spray tanning and most people don’t know much about how it really works.
PRODUCTS YOU SHOULD BE SELLING
A moisturising lotion to maintain the tan. To help prolong tan and keep skin silky smooth this is a must. A rub-on sunless tanning lotion. This is easy, effective and creates a great tan colour. Most people are used to using sunless tanning lotions so this is an easy addition to their normal routine and great to use in between tans in your salon. An exfoliating scrub. For guests who like to really exfoliate well before their tanning session, a scrub is perfect. It is made to work with the tan and buff off the outer layer of skin, revealing a fresh layer for the tan to grab onto. If guests are going to use an exfoliator before their tanning sessions, it makes sense to use one that was made to work with the tan. These products are all very effective in extending the life of the tan. None are fluff or hype. When presented properly, these products fly off the shelves.
MASTER SALES
The way you handle your sales will determine what level you can really take your business to. This is a great service with great results. People like to learn about it and buy things that enhance their tan. Buying products or packages or both, if you have done your job informing the guest about the tanning service and how the tan works, they will want to purchase more tanning sessions and/ or related products. Because the tan is instant, guests can see immediately how good it looks and instantly become addicted to their new bronze glow. Use their new-found excitement to turn them into weekly guests. This Special “Summer Feels” Directory Supplement will assist you in making the right decision in terms of who you choose to partner with, in your salon. Keep this handy booklet in your salon for tips and details on the best suppliers around!
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THE BEST OF
BLACK MAGIC
Black Magic Tan may not be the biggest tanning company in the world but they are the BEST. For the past decade Black Magic Tan has been a quiet Aussie achiever manufacturing luxury tans sold round the globe. An even greater shift in demand came approximately six years ago with the release of their Vibe range, which heralded an industry breakthrough. Vibe’s unique characteristics had no equal and a star was born. It slipped over the skin like soft, smooth velvet with no smell or fragrance and when applied it sprayed on so dry you didn’t feel like you had a tan on at all. All Australian Made, clients enjoy, no smell no fragrance, a bounty of skin loving botanicals, antioxidants and anti-aging ingredients the colour is absolutely stunning! And there is so much more … If your salon is a registered business you can experience the difference for Free. Simply call 1800 469 006 and quote the Code: MS217. A limit of one sample pack per salon applies.
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“ “ THE ULTIMATE LUXURY TAN
TA N N I N G D i r e c t o r y
LOVE THE SKIN YOU’RE IN.
A perfect tan is not just about the colour but also the way it complements and enhances your skin. As a brand at the forefront of both spray tanning and Beauty-Biz_Magazine_Images.indd 2 skin technology, MoroccanTan has mastered the secret to achieving both the perfect colour and natural glow that all avid tanners strive for. Boasting a range of only the finest ingredients and signature skin technologies MoroccanTan achieves a flawless, refined finish that leaves the skin feeling deeply hydrated and nourished for longer. Moroccan Tan proudly uses Organic, Natural and Sustainably sourced ingredients from all around the world. Ingredients are specifically selected to ensure high performance and a deep skin treatment is delivered with each application. Incorporating various Oils, Vitamins and the use of signature technologies to enhance the performance of the
solutions, MoroccanTan also uses advanced colour blending capabilities to reduce unwanted colour tones that are naturally present in skin, creating the perfect colour. Cruelty free, Vegan friendly and free from PEGS and Parabens, achieving a sunless tan in the healthiest and safest way possible has never been easier. Key Ingredients combined in both the Professional and Retail range include: Organic Argan Oil Organic Rosehip Oil Organic Coconut Oil Natural Raspberry Seed Oil Natural Vitamin E Pro Vitamin B5 Vitamin C Caffeine Amethyst Powder Aquaxyl Walnut Exctract Shea Butter
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Available in two collections, The Original and Exotic Collection, Moroccan Tan offers 1, 2 and 4 hour formulas, green and violet base 30/01/2017 9:26 pm solutions and an extensive colour range to suit all skin types. The Professional range is supported by a range of spray tan kits, Tanning Essentials spray tan systems and the MorocccanTan clean air extraction booth. To underpin the Professional range, the MoroccanTan retail products are all enriched with the same combination of the deep absorbing nourishment of their MoroccanBlend colour technology formula of Argan Oil, triple enhances bronzers and triple moisture lock to create the perfect natural bronze tan. Moroccan tan is available through leading Australian wholesalers or find your glow at www.moroccantan.com
TA N N I N G D i r e c t o r y
TANNING HAS NEVER
LOOKED THIS GOOD
At Sunescape, we’re passionate about making people look and feel beautiful. With a commitment to providing consumers with a safe, long-lasting, ultra-moisturising bronzed glow, we are proud to introduce our proprietary salon-only tanning formula. Born in Bondi, Made in Australia Sunescape is an Australian-owned sunless tanning range known for delivering a natural-looking colour along with its signature tropical scent. Born in Sydney’s iconic Bondi, Sunescape is the creation of Matt and Lisa Williams, Directors of salononly beauty distribution company Professional Beauty Solutions (PBS). After years of working with a number of salons, they recognised a trend in the needs and wants out of a spray tan solution – a healthy colour that didn’t cause dryness, streaking, patchiness or an orange undertone, and that was made
without using harmful ingredients. Lisa Williams of PBS said, “We knew what our salons wanted, but we needed a tanning salon to assist us trialling each formula.” So, following dozens of trials at Australia’s No. 1 Tanning Salon, TAN TEMPLE (winner 2012 ABIA Best Tanning Salon) they finally perfected the formula and named it after its “just back from holiday” result. Formula For Success Sunescape products are formulated to provide a natural looking and feeling tan, and one that smells amazing. They contain added vitamins, antioxidants and oils to nourish skin, as well as anti-ageing, hydrating and firming ingredients to leave skin smooth and replenished. The proprietary formula is certified approved natural DHA, not tested on animals, and free from alcohol, parabens and petrochemicals.
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Sunescape is, quite simply, the best spray tanning formula on the market and is ready to be worn by anyone who wants a more natural looking and feeling spray tan. The Sunescape range extends beyond professional tanning solutions to a whole take-home retail range including Hydrating Self-Tanning Mousse, Application and Exfoliating Removal Mitts, Hydrating Body Butter, Gradual Tan Extender, Exfoliating Body Polish, Hydrating Shower Gel, Triple Scented Soy Wax Candles, Gift Sets and the latest addition, Illuminating Body Tint. In 2017, Sunescape will roll out new packaging and will release brand new products that clients will fall in love with. Stay tuned! Professional Beauty Solutions are the exclusive Australian distributor of Sunescape. Phone: 1800 625 387 Website: www.sunescape.com.au
TA N N I N G D i r e c t o r y
WHY DO CERTAIN SPRAY TANNING BUSINESSES STRUGGLE
WHILST OTHERS THRIVE? By Neil Cunliffe-Williams BSc, Owner of Techno Tan
Sixteen years in the spray tanning industry has taught me that anyone can create a profitable spray tanning business no matter what their background is. Nevertheless, there’s a simple set of rules people tend to forget over time and the career once dreamed of can come tumbling down very quickly. I get asked many times why do so many spray tanning services struggle whilst others seem to thrive - and why doesnt it seem to be working for me? The answer to this question lies in the commitment and the attention to detail which often passes unnoticed. The businesses that do recognise what to focus on and how to fix the little issues are already quite successful in their Spray tanning venture. However, there are always two sides to a coin; The first one being a well-organised business structure and the other being the loyal clients. They’re mutually dependable - If one side starts deteriorating, the other one will soon follow. The same customer base that could easily vanish in a blink of an eye, can in fact be expanded in a very short space of time with simple but effective strategies. People know when they are delivered a good quality service and are more than happy reuse the service and refer others.
T W E LV E
The big question that now emerges is what are the actual steps that can be taken to improve the service and to stay competitive in the market. • Take a look at what clients you already have and introduce them to your new way of thinking. • Introduce systems that result in a steady flow of new clients such as direct and digital marketing and social media. • Create a follow-up strategy to increase client engagement. • Offer flexible operating hours that suit the clients needs within reason.Clients love special treatment. • Introduce incentive programs that encourage referrals and rebookings. With a growing customer base comes more responsibilities, such as maintaining first impressions, appealing to each clients needs, confidence in your product and regular client communication. Want to Know More? To get a complete copy of this article plus a bonus report on the “10 sure fire ways to prevent profits leaking from your spray tanning business” - Go to www.technotan.com.au/more
TA N N I N G D i r e c t o r y
SHHHH!
LUXE UNCOVERED!
Naked Tan changed the industry 10 years after they created the world’s first 2-hour tan by developing 3 never seen before solutions, which hit the market in December 2016. Naked Tan call the new range LUXE! How do these products work? Many have asked how they have made a water resistant and 20-minute tan? How do these products differ from the signature Naked Tan range?
WE ARE HERE TO GIVE YOU THE SCOOP!
The LUXE by Naked Tan range feature organic ingredients, no nasties, no parabens, are SLS free and do not contain alcohol (which can dry out the skin and makes the tan fade patchy and uneven). 20 Min – Glow on the Go The Glow on the Go is the world’s first 20-minute professional spray tan. It doesn’t contain any magic ingredients to make it develop faster than the norm and is packed with gorgeous ingredients like: erythrulose, green tea, argan oil, olive oil, grapeseed and caramel. This rapid wash n wear tan can be rinsed off after only 20 minutes and processes up to 4 shades darker than the customers base skin colour.
SLIMMING TAN – TAN ME TRIM
The LUXE slimming tan allows customers to tone up their skin whilst getting a tan! Packed full of wattle seed oil, argan oil, ginseng, peppermint, Jojoba and aniseed. The tan tightens and tones the skin and promotes blood circulation for fat burning – decreasing the appearance of cellulite! This trimming wash n wear tan can be rinsed off after only 2 hours and processes up to 3 shades darker than the customers base skin colour – after showering and processing on the skin.
WATER RESISTANT TAN – DON’T RAIN ON MY PARADE!
The third in the new LUXE range is another ground-breaking solution – the waterresistant tan! You no longer need to cancel your appointments when it is raining because you can keep tanning with this product. Also, ideal for customers who frequent the gym and sweat as this product is sweat proof – meaning it won’t rub off after processing around the bra or sock areas when working out. Enriched with erythrulose, jojoba oil, argan oil, ginseng, cocoa and caramel. This product is made to last! Contact Naked Tan for more information on www.nakedtan.com.au or by calling 1300 365 683
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STEP INTO COMPLEXION PERFECTION WITH
MOROCCAN BRONZER SKIN PERFECTORS APPLICATION GUIDE + ILLUMINATOR .............. ..
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ILLUMINATOR:
Lightly along the hairline to bring dimension and shape
ILLUMINATOR:
ILLUMINATOR:
To make the nose appear more narrow
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BRONZER:
ILLUMINATOR:
To highlight your cheek bones.
To accentuate the lips.
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BRONZER:
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Lightly along jaw line to bring dimension.
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MOROCCAN ILLUMINATOR
To lift the brow and open the eyes… Apply the Illuminator under the brow bone. To highlight your cheek bones… Swirl the brush to pick up the illuminator, shake off the excess and apply lightly to the highest point of cheekbones.
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To accentuate the lips… Sweep a small amount across the cupids bow of the lips. TIP: Avoid highlighting areas on your face that have breakouts as this will bring more attention to them.
DÉCOLLETAGE
MOROCCAN FINISHING BRUSH
Use Illuminator to accentuate the highest points on your face, think of these points as those that the sun would hit first, cheekbones, nape of your nose, and cupids bow. This will enhance your natural features.
To make the nose appear more narrow… Lightly apply to the bridge of the nose.
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MOROCCAN ILLUMINATOR
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LOOK PRODUCTS
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Along the hairline to bring dimension and shape… Gently sweep the bronzer across your hairline, going from the centre of your forehead and moving out towards your temples.
MOROCCAN BRONZER MOROCCAN BRONZER
Along jaw line to bring dimension… Pick up product with brush and tap off excess, blend powder underneath jaw to create a sharper looking jawline.
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ILLUMINATOR:
To enhance your chin and emphasize your lips.
To slim the nose… Apply bronzer to the sides of the nose, creating contrasting color that adds dimension to the nose.
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To highlight your cheekbones.
To highlight your cheekbones… When contouring under your cheek bones, pinch the Finishing Brush and use the thinner end to apply product. Using the middle of your ear as a guide, apply matte bronzer in the direction to the corner of your lips, stopping at brows end.
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BRONZER:
To lift the brow and open the eyes.
Quick, soft contouring and highlighting is about enhancing your facial features in a natural way. It creates shade and pushes areas back to create definition and structure on your face and/ or body. Start with a small amount of product on your brush and add as needed. It is easier to add more product than it is to take it off.
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To accentuate collarbone, pick up matte bronzer with brush and pinch bristles. Using the thinner edge of the brush, brush product in a straight line following the top and bottom of your collarbone. Wipe brush off before picking up the illuminator and apply the product right on top of the bone.
BODY GLOW Use highlighter as an all over body glow, this will compliment your tan and bring a healthy glow to your skin. Moroccan tan is available through leading Australian wholesalers or find your glow at www.moroccantan.com
SKIN PERFECTORS COMPLEXION PERFECTION FEEL CONFIDENT IN YOUR OWN SKIN WITH OUR RANGE OF SKIN PERFECTORS. THIS RANGE OF ENHANCING PRODUCTS WORKS HARMONIOUSLY TO CREATE FLAWLESS, GLOWING SKIN. CLOCKWISE FROM TOP LEFT
MOROCCANBRONZER Infused with a blend of Organic Oils and combined with warm bronzed hues to enhance your complexion and achieve a radiant bronzed finish.
MOROCCAN FINISHING BRUSH Designed to achieve a buildable and flawless application.
MOROCCANILLUMINATOR Light reflecting and illuminating pigments create a sheer and glowing appearance designed for highlighting and enhancement.
TA N N I N G D i r e c t o r y
TANNING ADDRESS Unit 1, 34 Woodriff Street, Penrith NSW 2070 PHONE 1800 469 006 EMAIL info@spraytanning.com.au WEBSITE www.blackmagictan.com.au FACEBOOK @spraytanning.com.au INSTAGRAM @blackmagictan
ADDRESS Shop 1/221 Crown Street, Wollongong NSW 2500 PHONE 1300 365 683 EMAIL info@nakedtan.com.au WEBSITE www.nakedtan.com.au FACEBOOK @nkdtanofficial INSTAGRAM @nakedtanofficial
ADDRESS 10 Apex Court, Thomastown VIC 3074 PHONE 1300 181 281 EMAIL info@morccantan.com.au WEBSITE www.moroccantan.com FACEBOOK @moroccanspraytan INSTAGRAM @moroccantan
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DIRECTORY ADDRESS Unit 9, 18-28 Sir Joseph Banks Drive, Kurnell, NSW 2231 PHONE 02 9668 8100 EMAIL info@sunescape.com.au WEBSITE www.sunescape.com.au FACEBOOK @SunescapeTan INSTAGRAM @sunescapetan
TA N N I N G D i r e c t o r y
ADDRESS Unit 1, 41 Biscayne Way, Jandakot WA 6164 PHONE 08 9412 3000 EMAIL info@technotan.com.au WEBSITE www.technotan.com.au FACEBOOK @officialtechnotan INSTAGRAM @officialtechnotan
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BRAND NEW SOLUTIONS
BECOME A LUXE SALON TODAY! TO ORDER CALL US ON 1300 365T 683 W O OR GO TO NAKEDTAN.COM.AU