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04.2019

2NïDGND VISUAL COMMUNICATION Uszlachetnianie FOLLAK

.ZLHFLHñ 2019 ISSN 1895-409X INDEKS 235156 12,60 ]ï (w tym 5% vat)

'HVLJQ ibOD\RXW Robert Sabolovic, Agencja Reklamowa Zeitmass '73 Ada Dziamska

Papier QD RNïDGNÚ Novatech 250g/m2, Papier QD ZQÚWU]H Novatech 115 g/m2, /LF]ED NRORUöZ CMYK

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VISUAL COMMUNICATION 04|2019

10.Komentarz

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14.DigitalSignage&LED

VISUAL COMMUNICATION 04|2019

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VISUAL COMMUNICATION 04|2019

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16.DigitalSignage&LED

VISUAL COMMUNICATION 04|2019

Digital signage w przestrzeni miejskiej IQWHOLJHQWQH PLDVWD

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18.DigitalSignage&LED

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Looking for the solution Marketing departments that decide about retail chain remodelling often use rather similar solutions, so in order to remain one step ahead of the competition, they must introduce brand new products as well. When inquired about this PDWWHU 6ĂŻDZRPLU .LMHN .H\ $FFRXQW 0DQDJer at Colours Factory, had this to say: “Our company presents ready-made ideas to our clients. We listen, advise and suggest appropriate solutions. We encourage our clients to introduce new products – both in regard to the production materials as well as technologies.

It is vital to maintain the right proportions IRU HYHU\ FOLHQW Š Colours Factory

In the In he con ontte temp temp por orar aryy markkett env ar nviir iron iron onme ment nt, t, it is nece ne cess ce ssar ss aryy to ar to off ffer er mor ore e th than an jus ustt pr p in intiting inti ng g ser ervice vi ice cess, and d as such ch, h, we do of off f fe fer mo fer more re. We re We are abl ab ble le to ac accu cura cu ratte ra tely tel ly det eter termi mine ine the he nee eed ds of ou ds ourr clie cl ient ie ntss an nt and d su subs bseq bs eq que uent ntlly nt ly sup ppo p rt the heir ir eff ffor orts ts to imp mpro rove ro ve the heir ir bus usin ines in esse es sess. We pr se prov ovid ov ide id e ou ourr clie cl ient ie ntss wi nt with th eff ffec ectititive ec ve and com ompl plet pl ete et e so solu lutitition lu onss on based on our own innovative tools. As a result, we ena nabl ble e th them em to ac achi hiev eve e re rema mark rkab able le fea eats ts of retail chain remodelling.�

Testing matters When choosing printing products for use in commercial buildings, care must be taken in order to avoid oversaturating the displays. In addition, it is vital to maintain the right proportions, so that the actual appearance of the facility is consistent with the initial projects and visualisations, and is thus in line with the expectations of the client. “Oversaturation is

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workked d on re reffu furb rbi bis ishi ishi hing ng g 700 cha hain hai in sto tore tore ress. s. The he acttu ac tuall ope pera ratitition ra on too ookk 14 mon onth thss, th s, butt the he tes esttLQJ SK LQJ LQ SKDV DVH H DO DORQ ORQ RQH H WWR WRRNN \HD HDUV UV WR Ä&#x;Q Ä&#x;QLV Ä&#x;QL LVK LVK K 7KD KDW KDW is why is hy for us, thi hiss is is a con ontititinu nuou ouss pr p oc oces esss an and d the th e te test stss th st that at we co cond nduc nd uctt ar uc are e a ve very ry imp mpor orta or tant ta nt elem el lem emen entt off tha en hat pr hat proc oces oc essâ€? sâ€?, Ki Kijje jek sa jek said id.. id Remodelling process If mar arke ketititing ke ng dep epar artm ar tmen tm ents en ts wan antt to per erfo form fo rm the bestt kind d off remod delli lling possibl ible, they mustt thor th orou ough ghly ly tes estt ev ever eryy id idea ea. An And d wi with th pro roje ject ctss of this scale, it is necessary to verify whether a particular idea will actually prove successful, as well as whether it is technically feasible and LI LW ZLOO SURSHUO\ IXOÄ&#x;O LWV UROH LQ D JLYHQ FRPPHUcial space. The success of a project largely depends on the solution testing process. It is RIWHQ WKH FDVH WKDW WKH Ä&#x;QDO GHVLJQ LV QRW HYHQ remotely similar to the initial concept. As this is a vital stage of the remodelling process, spending as much time on it as necessary is a good choice. The long testing phase is a result of the fact that the majority of printed products displayed in stores are custom-made.

And this is precisely why it is so important for clients to choose a printing company that fully

meet ets ts thei eir ir ex expe p cttat pe atitio ions ions ns.. “A At Co Colo Col lour lour urss Fa Fact ctor tor oryy, y, we are nott afr frai aid id to to acc ccep eptt or ep ord ders which ders de h our comp co mp pet etit tititor orss miigh or ght no nott be be abl ble e to to imp ple lement leme nt. t.

Thiis Th is is th the e re reas ason on why hy our clilien entts ts oft ften en sayy that h at we can han andl dle dl e vi virt rtua rt uallllllyy an ua anyy ty type pe of or orde derr. It is de wort wo rth rt h notiting ing tha hat in hat in the he cas ase e off remod del elli lliling ng SURF SU RFHV HVVH VHVV \RX KDY DYH H WWR WR VLP LPXO XOWOWDQH WDQHRX RXVO VO\ O\ IIXOÄ&#x; IXOÄ&#x; OÄ&#x;OO the rolles off a trad th der, engiineer, desiigner, and d a ma mana nage na gerr of the ent ge ntir ire ir e pr proj ojec oj ectt. Mul ec ultiti-ttas aski king ki ng is D PXVWW KHUHÄľ 6ĂŻ Äľ 6ĂŻDZRPLLU .LMHNN VDLG LG The Th e re remo mode dellllin ing g in indu dust stry ry fre requ quen entltlyy in intr trod oduc uces es new products in order to improve the store displays of the facilities subject to the redesign process. These days, companies increasingly often decide to use various environmentally-friendly alternatives to the classic plexiglass or dibond panels. One of them is dispa which is a production material made entirely of paper.

Thanks to this, it is much lighter than other materials and it is also environmentally-friendly.

The latter is especially important as both companies and consumers pay special attention to such aspects nowadays. “We recommend dispa primarily for internal use. It is a perfect FKRLFH IRU KDQJLQJ DGYHUWLVHPHQWVÄľ .LMHN added.

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34.Media&Komunikacja

VISUAL COMMUNICATION 04|2019

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36.Media&Komunikacja

VISUAL COMMUNICATION 04|2019

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VISUAL COMMUNICATION 04|2019

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VISUAL COMMUNICATION 04|2019

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EFITM VUTEk® LX3 Pro

Obniż koszt całkowity, pozyskuj więcej zleceń i maksymalizuj marże, dzięki połączeniu możliwości płaskiej maszyny drukującej i drukarki z roli na rolę. Wszystko, co najlepsze w obu wspomnianych rozwiązaniach, oferują drukarki hybrydowe z najszerszej w branży linii VUTEk LX3 Pro firmy EFI. Chcesz uzyskać jeszcze wyższą wydajność? Steruj swoim urządzeniem za pomocą serwera Fiery® proServer.

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42.Media&Komunikacja

VISUAL COMMUNICATION 04|2019

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AUTOR KATARZYNA KUREK

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46.Media&Komunikacja

VISUAL COMMUNICATION 04|2019

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48.Media&Komunikacja

VISUAL COMMUNICATION 04|2019

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VISUAL COMMUNICATION 04|2019

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50.Wrapping

VISUAL COMMUNICATION 04|2019

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NEC – DIGITAL SIGNAGE NAJWYŻSZYCH LOTÓW NEC Display Solutions jest jednym z czołowych światowych dostawców monitorów LCD oraz projektorów. Rozwiązania Digital Signage to nasza specjalność. Oferujemy kompleksowe rozwiązania dla projektów komunikacji cyfrowej: wielkoformatowe monitory LCD, ściany video, projektory, rozwiązania dotykowe oparte na monitorach LCD, ściany LED do instalacji indoor i outdoor, software Digital Signage, software biometryczny Field Analyst, źródła sygnału: mini-komputery, media playery oraz akcesoria do montażu.

W oparciu o produkty NEC powstają tak zaawansowane rozwiązania jak: interaktywne podłogi, witryny, instalacje POS, kioski i meble multimedialne, czy rozwiązania monitorowe, w których kontent reklamowy jest dostosowany do wieku i płci odbiorcy lub np. sterowany gestem.

Bazując na naszych produktach zrealizowano spektakularne instalacje Digital Signage w całej Polsce i Europie. www.nec-display-solutions.pl