PRIVATE LABEL MARKET REPORT
2024 Interior Design Trends
FEATURED IN
Photo Info: Weeroona House, Melbourne, Australia
“As designers of the built world, we have an innate responsibility to recognize cultural impacts and plan to help alleviate them the best we can.” The last few years have us feeling all kinds of things. As designers of the built world, we have an innate responsibility to recognize cultural impacts and plan to help alleviate them the best we can. Some of the ways we do that have infiltrated the mainstream like biophilic design and sustainability. However, there is a type of design that we feel is the basepoint of all of these, and that’s empathic design. Empathic design relies on psychographics as opposed to demographics. It pays special attention to how a user feels and processes their surroundings based on their mindset, not their age, race, or gender. By focusing on temperament, we can create spaces that are more intuitive, inclusive, and welcoming. Instead of the question being should we add plants, the question becomes why should we, where should we and how. WGSN, an international think tank, creates consumer profiles based on their research in world culture and consumer behaviors and the four profiles they introduced recently feel very relevant. For this year’s interior design trends, we focus on those consumer profiles: the new nihilists, the reductionists, the timekeepers, and the pioneers. 2
PRIVATE LABEL MARKERT REPORT - INBUSINESS SNAPSHOT 2023
Photo Info: Material Board, Conran and Partners théATRE Pastry, Beijing, China Tamatanga, Leeds UK
“The reductionists are striving to reconnect with their physical world. They value kindness, integrity, storytelling, and human interaction.” The new nihilists are tired of the state of the world and that has driven them to be non-conformist, authentic and honest. They are looking for joy and happiness through humor and playful sophistication. They like bright and calm colors such as celestial yellow, warm golds, pinks, and soft blues. They are grounded with natural materials, mixed with nods to pop culture, history, and hope punk. The reductionists are striving to reconnect with their physical world. They value kindness, integrity, storytelling, and human interaction. They want materials that are textural, with softer more natural colors like retro blue, terra cottas, cream, and greens.
Biophilia and sustainability in their truest forms are important to them, as well as raw and reused materials and antiques. They are more comfortable in smaller, more intimate settings. The timekeepers appreciate things of value. They seek enrichment and luxury. Trends that appeal to them are jewel tones such as cherry lacquer, color drenching, bolder but classic design, hidden technology, and large patterned natural stones. Well-made antiques and one-of-a-kind pieces, especially items handed down through generations, are also of interest. They like spaces that feel flexible and want every square inch to have meaning and purpose.
“The pioneers are risk takers that feel comfortable in both the digital and physical worlds. They are mercurial and want to be inspired by things they haven’t seen or experienced before.”
Photo Info: Crème Boutique, Jiaxing, China
The pioneers are risk takers that feel comfortable in both the digital and physical worlds. They are mercurial and want to be inspired by things they haven’t seen or experienced before. They want spaces that feel futuristic, with bold colors and patterns, and sleek materials that have a nod to technology. They like integrated and statement lighting and colors like future dusk purple, deep oranges and pinks, and bold black and white. They like networking and feel comfortable in larger spaces with high energy. A challenge with this type of design approach is that people are infinitely complicated and there are thousands of human emotions. Although you may see yourself in one of these profiles today, that may be different tomorrow, making flexible spaces more important now than ever. We’ve mainly focused on what these personalities look like, but they can also drive how a space is laid out, is it intimate, or is it social, what functions should be next to one another and does an open or closed floorplan make sense. Trends are a guideline, not the rule, and the only one you should always follow is designing for your targeted audience. 4
PRIVATE LABEL MARKERT REPORT - INBUSINESS SNAPSHOT 2023
Meet the Authors
Wendi Stallings, NCIDQ | Principal
Christina Johnson, NCIDQ | Creative Director
Wendi understands the power of design to impact business success. She has developed long-term collaborative relationships with national and international developers, business leaders and key project stakeholders. These Private Label clients value her strategic leadership, her insight into the heart of consumer preferences and target market demands, and her ability to create and position properties to stand out in the marketplace.
Christina is a multifaceted designer who creatively infuses spaces with captivating personality while balancing the functional and financial needs of a project. Her background in creative writing, performing arts, art history and community building allows her to create a dialogue between conception and reality, while consistently staying in touch with current markets. She maintains an active presence throughout the entire project providing invaluable design expertise.
Article Featured in InBusiness Greater Phoenix February 2022 Issue “2022 Interior Design Trends” by Christina Johnson
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