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Global Champagne Market Report ------------------------------------------------------2013
View Report Details Executive Summary Champagne is a key constituent of luxury spirit market and is often associated with celebratory occasions and events. France is the largest and most ancient wine and champagne producer in the world. Prolonged economic slowdown and sovereign debt crisis in European Union (EU) affected the overall consumption of champagne with global shipments volume declining in 2012 compared to previous year. The year 2012 was accompanied by low harvest in EU region due to drought conditions and rising average prices of champagnes. The UK remained the top export destination for champagne in 2012.
Shipments of champagnes to emerging markets like China, Japan, Australia, Brazil and India posted a strong growth registering new records both in volumes and value. Factors contributing to the demand in these countries include rising disposable income, increasing brand awareness, established consumer base, credit availability and improving standard of living.
LVMH is the worldwide leader in Champagne with a large portfolio of strong brands such as Ruinart, MoĂŤt & Chandon, Veuve Clicquot, Krug, Mercier and Dom PĂŠrignon. Other significant players include Lanson-BCC, Vranken- Pommery, Laurent Perrier and Pernod-Ricard.
The current report analyzes the global champagne market, with focus on France, the US, the UK and Australia. In addition to providing a competitive landscape of the market, the report also profiles the major champagne houses. Further, it analyzes the major developments, growth drivers and issues that have taken place in the champagne market.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
Consumption of champagne declined in 2012 particularly in Europe due to economic slowdown and increase in average prices…….. Global Champagne Bottles Shipments by Volume (2005-2012)
At the end of 2012, the global shipment volume of champagne stood at …….. million bottles, a decline of approximately ….% over 2011 volume
Million Bottles
In value terms, the global champagne shipments decreased from US$...... billion (Euro …… billion) in 2011 to US$..... billion (Euro ….. billion) in 2012. LVMH is the worldwide leader in Champagne with a large portfolio of strong brands, such as Ruinart, Moët & Chandon, Veuve Clicquot, Krug, Mercier and Dom Pérignon. Of the ….% of Champagne vineyards owned by Champagne Houses, LVMH owns ….% and produces around …..% of its supply needs.
2005
2006
2007
2008
2009
2010
2011
2012
Champagne Houses on the basis on Bottles Sold (2011)
US$ Billion
Global Champagne Bottles Shipments by Value (2005-2012)
According to CIVC data, the five largest players had ….% market share in terms of volumes in 2011, including …..% for LVMH.
2005
2006
2007
2008
2009
2010
2011
2012 Million Bottles
Note: *2010 data, **2009 data
France, the largest market of champagnes affected by slowdown in tourism as well as economic downturn…. Volumes of Sparkling Wine/Champagne Sold in the US (2005-2011)
Total US and foreign-produced sparkling wine/champagne shipped to the US in 2011 was ….. million cases. The category holds a …..% share of the US wine market.
Million Cases
Total volume of wines sold in the US increased from …… million cases in 2010 to ……million cases in 2011 with retail value of US$...... billion.
In terms of volume, champagne shipments in France declined by …..% y-o-y and reached ……. million bottles in 2012. The fall in the market was on account of economic slowdown as champagne volume growth is heavily correlated with GDP growth. By value, champagne shipments in France reached US$..... billion (Euro ……. billion) at the end of year 2012.
2005
2006
2007
2008
2009
2010
2011
French Champagne Shipments by Volume (2005-2012)
Million Bottles
Champagnes Produced by Ownership in France (2012)
2005
2006
2007
2008
2009
2010
2011
2012
Winemakers & Cooperatives
Champagne Houses
Global champagne shipments is forecasted to increase due to strong demand from emerging markets like China, Brazil and India ……
Million Units
Global Champagne Shipments Forecast by Volume (2012-2017F)
2012
2013F
2014F
2015F
2016F
2017F
The global champagne shipment is forecasted to grow at a CAGR of …..% over the period 2012 to 2017 and will reach …… million bottles by 2017. The performance of the champagne market is highly correlated with the global economic conditions. With the recovery in the global market, leading to improvement in GDP, is anticipated to have a positive impact on the demand for champagne. Furthermore, the projected increase in the high net worth individuals is anticipated to make significant contribution to the growth of the market. Global grape production increased from ………… million quintals in 2008 to ……… million quintals in 2011, despite the fact that global area under vines continued to decrease until 2006.
View Report Details Table of Contents
List of Graphs & Tables List of Charts
1. Overview 1.1 The Champagne Appellation 1.2 Methods of Production for Sparkling wine/Champagne 1.3 Champagne Producers 1.4 Grape Varieties Used in the Production of Champagne 1.5 Champagne Types 2. Global Champagne Market 2.1 Market Size -Market Value -Market Volume 2.2 Top Export Markets 3. Major Markets 3.1 France -Market Value -Market Volume -Area Harvested -Ownership Breakdown -Distribution Channels 3.2 The US -Market Overview -Market Volume -Imports from France -Regional Breakdown
Global Champagne Bottles Shipments by Volume (2005-2012) Global Champagne Bottles Shipments by Value (2005-2012) Total Vineyard Area Harvested in France (2000-2012) Average Yield from Harvest Area in France (2000-2012) Ownership of Vineyards in France (2011) Champagne Production in France (2012) French Champagne Shipments by Volume (2005-2012) French Champagne Shipments by Value (2005-2012) Breakdown of Champagne Shipments by Ownership (2012) Breakdown of Champagne Sales by Distribution Channels in France (2011) Volumes of Wines sold in the US by Types (2005-2011) Volumes of Wines sold in the US by Types (2011) Volumes of Sparkling Wine/Champagne Sold in the US (2005-2011) Champagne Shipments to the US from France (2005-2011) The UK Champagne Shipments by Volume (2005-2012) Australian Champagne Shipments (2005-2012) Average Selling Price per Bottle of Champagne (2002-2011) Growth of HNIs’ Wealth and Population (2005-2011) Global Wealth Distribution (2011) Distribution of HNIs Wealth and Population (2011) Global GDP (2001-2011) World GDP per Capita (2005-2011) Worldwide Grapes Production (2004-2011F) Grapes Prices per Kilo (2004-2011) Comparison of Champagne Houses on the basis on Bottles Sold (2011) LVMH – Revenue by Business Segments (2012) LVMH- Wines & Spirits Revenue (2010-2012) Lanson-BCC Revenues (2009-2012) Vranken- Revenue Breakup by Business Segments (2012) Vranken Pommery’s Revenues (2009-2012) Global Champagne Shipments Forecast by Volume (2012-2017F)
View Report Details Table of Contents 3.3 The UK -Market Overview -Market Volume 3.4 Australia -Market Overview -Market Volume 4. Market Dynamics 4.1 Market Trends 4.1.1 Rise in ASP of Champagne Bottles 4.1.2 Approval for New Producing Areas 4.1.3 Deep Discounting by Retailers to Drive Sales 4.2 Growth Drivers 4.2.1 Rising Population of HNIs 4.2.2 Improvement of Global Economy 4.2.3 Demand from Emerging Markets 4.2.4 Rise in Grape Production 4.3 Challenges 4.3.1 Rising Grapes Prices 4.3.2 High Import Duty
5. Competitive Landscape -Competitive Overview -Sales Comparison
List of Graphs & Tables List of Tables Relative Cost of 1 Bottle of Champagne Shipments of Champagnes to Emerging Markets (2007-2011) Top US Metro Markets for Sparkling Wine/Champagne (2011) The Top 10 Sparkling Wine/Champagne Consuming States in the US (2011) Import Duty on Champagnes in Selected Countries (2011) Top Champagne Houses by Revenue (2011) LVMH’s Wines & Spirit Segment - Breakup by Sales Volume (2012) Dependent & Independent Variables (2008 - 2012) Correlation Matrix Model Summary – Coefficient of Determination Regression Coefficients Output
View Report Details Table of Contents 6. Company Profiles 6.1 LVMH Moet Hennessy Louis Vuitton 6.1.1 Business Description 6.1.2 Financial Overview 6.1.3 Business Strategies -New Innovative Products -Expansion in Emerging Markets 6.2 Lanson-BCC Group 6.2.1 Business Description 6.2.2 Financial Overview 6.2.3 Business Strategies -Expanding Range of Quality Champagnes 6.3 Vranken-Pommery Monopole SA 6.3.1 Business Description 6.3.2 Financial Overview 6.3.2 Business Strategies -Strengthen Sales of Premium Products 7. Market Outlook 7.1 Forecast Methodology
7.2.1 Dependent and Independent Variables 7.2.2 Correlation Analysis 7.2.3 Regression Analysis
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