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Global Cruise Market ----------------------------------2013
View Report Details Executive Summary Cruising is one of the fastest-growing industries in the travel and tourism sector. The market continued to grow during the economic recession outperforming the rest of the holiday sector. In the past, cruising was seen as the preserve of the elderly, rich and famous. Today the number of cruise passengers is growing steadily and the industry has introduced products aimed at a wide range of customers, including families, young people and groups. Prices for many cruise products are declining with increase in competition among major tour operators. The market offers a wide variety of job opportunities to people from all backgrounds. Cruising tends to be more popular among consumers aged 55-64. The largest cruise market is North America, followed by Europe and developing regions. In terms of growth, the number of passengers is increasing more rapidly in Europe in comparison with North America. Germany is the fastest growing cruise market in the world. Major cruising companies are increasingly setting their sights on emerging Asian markets, as growth in market demand and improving infrastructure continues to position Asia as a potential growth market in the cruise industry. The present report offers a comprehensive analysis of the worldwide cruise market. The competition in the global cruise market is intense with few large players viz. Carnival Corporation, Royal Caribbean Cruises and Norwegian Cruise Lines. The competitive landscape of the global and regional cruise markets, along with the company profiles of the leading players are discussed in detail. The key trends observed within the industry including rapidly evolving shipboard innovations, increasing technological innovation, big brand entertainment and expansion of facilities for disabled people. However, the industry remains threatened by certain challenges which include impact of global economic condition, acts of piracy and adverse incidents involving cruise ships. The major factors which will contribute in the growth of the industry include low penetration and rising employment rates. By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
A cruise ship is a passenger ship used for pleasure voyages, where the voyage and the ship's amenities are a part of the experience, as well as the different destinations along the way….. Global Passengers Carried (2008-2013E)
Million
In 2012, the number of cruise passengers increased by …..% to reach ….. million in comparison with 2011. The same registered a CAGR of …..% for the period spanning 2008-2012. The global passengers are likely to increase to …… million in 2013 showing a growth of …..% in comparison with 2012. In 2011, global demand was largely driven by the North American market (US and Canada) which accounted for …….% of cruise passengers followed by European tourists (mainly from the UK and Germany) and Asians which accounted for….% and ….% in 2011.
2008
2009
2010
2011
2012
2013E
Global Cruise Passengers– Regional Breakdown (2011)
In 2012, the revenues of the cruise market increased by …..% to US$..... billion rising from US$.…. billion in 2011. The same is expected to increase to US$...... billion in 2013 showing an improvement of …….% in comparison with 2012. Industry Developments and trends: -Rapidly Evolving Shipboard Innovations - Increasing Technological Innovation - Big Brand entertainment -Expansion of Facilities for Disabled People Market Growth Drivers - Low Penetration Worldwide - Growing Global Economy -Rising Employment Rates Challenges -Impact of Global Economic Condition -Acts of Piracy -Adverse Incidents Involving Cruise Ships
North America
Europe
Asia and Rest of the World
In 2012, the penetration rate of cruise market in North America was ……% which was highest in comparison with other regions…. The number of passengers in North America increased from …… million in 2010 to ….. million in 2011 showing a growth of …..%. The same registered a CAGR of ……% for period spanning 2006-2011. It was estimated that the number of passengers declined to ….. million in 2012 showing a decline of …..%.
North American Cruise Passengers (2006-2012E)
Million
Approximately …..million Europeans cruised in 2006, and this count increased to …..million by the end of 2011, representing a CAGR of …….% during the period cited here. The top five European source markets are UK/Ireland, Germany, Italy, Spain and France which accounted for over ……% of the market. In 2011, …..% of Europeans cruised in the Mediterranean and Atlantic Islands, …..% in Northern Europe and the remaining ….% cruised in the Caribbean and the rest of the Europe.
2006
2007
2008
2009
2010
2011
2012E
Number of passengers sourcing cruise from Asian market increased by …..% rising from ….. million in 2010 to …… million in 2011. The same registered a CAGR of ……% for period spanning 2006-2011.
Passenger Count for Asian Cruise Market (2006-2012E)
Million
Million
European Cruise Passengers (2006-2011)
2006
2007
2008
2009
2010
2011
2006
2007
2008
2009
2010
2011
2012E
The Global Cruise Market is highly fragmented and companies face intense competition. In 2011, the market leader in terms of passengers carried was Carnival Corporation plc. Global Cruise Passengers Forecast (2011-2016F)
Thousands
Millions
The UK Cruise Passenger (2005-2012)
2005 2006 2007 2008 2009 2010 2011 2012
2011
2012
2013F
2014F
2015F
2016F
In 2012, the number of cruise passengers in the UK increased by …..% reaching …..million in comparison with 2011. On the competition front, Carnival Corporation plc was the leading company in the cruise market world over, with approximately ……% of the market share for the year 2011, followed by Royal Caribbean Cruises and Norwegian Cruise with ……% and ….. % respectively. The global cruise market, in terms of the number of passengers carried, increased from ….. million in 2011 to …… million in 2012 showing a growth of ……%. The count of global cruise passengers is forecasted to increase from ….. million in 2011 to ….. million by the end of 2016. Global cruise is expected to grow at a CAGR of …..% for the period spanning 2011-2016.
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
Table of Contents
List of Graphs & Tables
1. Cruise Market List of Charts
1.1 Introduction 1.2 Supply Chain Analysis 2. Global Cruise Industry -Market Revenues -Passenger Growth -Market Penetration -Regional Breakdown 3. North American Cruise Market 3.1 Overview -Market Revenues -Passenger Growth -Regional Breakdown
3.2 Economic Impact of Cruise Industry -Total Economic Impact -Direct Economic Impact -Total Output Generated 3.3 Regional Markets 3.3.1 The United States -Embarkations by Port -Regional Breakdown -Demographic Trends 3.4 Prevailing Trends -Cruise Capacity by Destination 4. European Cruise Market 4.1 Overview -Passenger Growth -Regional Breakdown
Cruise Lines-by Types Terms Used in Cruise Industry Cruise Industry-Supply Chain Global Passengers Carried (2008-2013E) Global Cruise Passengers– Regional Breakdown (2011) Global Cruise Market Penetration (2012) Global Cruise Market-Revenue (2008-2013E) Share of Monthly Cruise Passengers by Region of Embarkation (2012) Share of Monthly Cruise Passengers by Region of Destination (2012) Global New Berths per Year (2007-2013E) Global Cruise Berth Capacity – Regional Breakdown (2012) North American Cruise Passengers (2006-2012E) European Cruise Passengers – Regional Share by Source Country (2011) North American Cruise Market-Revenues (2008-2011) Cruise Passenger Embarkations from North American Ports (20082011) Cruise Passenger Embarkation from North American Ports – Share by Region (2011) Total Output Generated by North American Cruise Industry (2008-2011) North American Cruise Profile- Age Split (2011) Cruise Passenger Embarkations from United States Ports (2008-2011) U.S. Embarkations by Port (2011) Distribution of U.S. Passengers by Place of Residence (2011) Hawai’i Cruise Passengers (2006-2012) Alaska Cruise Passengers (2006-2012E) North American Cruise Industry - Deployment by Passenger Bed Days (2011) European Cruise Passengers (2006-2011) European Cruise Passengers – Regional Share by Source Country (2011) European Cruise Market – Share by Destination (2011) Cruise Passenger Embarkations from European Ports (2006-2011)
-Embarkations by Port 4.2 Economic Impact of Cruise Industry -Total Economic Impact -Direct Economic Impact -Total Output Generated 4.3 Regional Markets 4.3.1 The United Kingdom -Passenger Growth -Regional Breakdown -Demographic Trends
4.3.2 Germany -Passenger Growth -Share by Destination 4.3.3 Italy -Passenger Growth -Share by Destination
4.3.4 Spain -Passenger Growth -Share by Destination 4.3.5 France -Passenger Growth -Share by Destination
4.3.6 Rest of the Europe 5. Emerging Cruise Markets 5.1 Asia Pacific -Passenger Growth -Supply Growth
5.2 Australia
Cruise Passenger Embarkation from European Ports – Share by Region (2011) Cruise Passengers Visiting European Ports (2006-2011) European Cruise Passengers by Country of Destination (2011) Total Output Generated by European Cruise Industry (2006-2011) The UK Cruise Passenger Growth (2005-2012) UK Cruise Market- Share by Broad Destination (2012) Germany Cruise Passengers (2006-2011) German Cruise Market- Share by Broad Destination (2011) Italy Cruise Passengers (2007-2011) Italy Cruise Market- Share by Broad Destination (2011) Spanish Cruise Market – by Annual Passengers (2006-2011) Spain Cruise Market- Share by Broad Destination (2011) French Cruise Passengers Annual (2006-2011) France Cruise Market- Share by Broad Destination (2011) Cruise Passengers from Australia (2005-2012) Australian Cruise Passengers – by Destination (2012) Australian Cruise Passengers – by State of Origin (2012) Australian Cruise Passengers: Age Split (2012) Australian Cruise Market – Breakdown by Length of Cruising (2012) Australian Cruise Industry – Market Penetration (2002-2012) Passenger Count for Asian Cruise Market (2006-2012E) Cruise Passenger Growth in New Zealand (2006-2012) New Zealand Cruise Passengers – Share by Destination (2012) New Zealand Cruise Passengers – by State of Origin (2012) New Zealand Cruise Passengers-Age Split (2012) New Zealand Cruise Market – Breakdown by Length of Cruising (2012) Global Cruise Penetration Rates by Region (2011) Global GDP (2001-2011) World GDP per Capita (2005-2011) Global Employed Population (2002-2011) Global Cruise Market share By Company (2011) Comparison of Top Two Cruise Industry Players by Passengers Carried (2007-2012)
6. Market Dynamics
North American Cruise Market - Share by Companies (2012) European Cruise Market - Share by Companies (2012) Asia/Pacific Cruise Market - Share by Companies (2012) Carnival Corporation plc Revenue – Share by Segments (2012) Carnival Corporation plc Revenue – Share by Region (2012) Carnival Corporation plc Revenue and Net Income (2008-2012) Royal Caribbean Cruises Revenue – Share by Segments (2012) Royal Caribbean Cruises Revenue and Net Income (2007-2012) Norwegian Cruise lines Revenue – Share by Segments (2012) Norwegian Cruise Lines Revenue and Net Income (2007-2012) Global Cruise Passengers Forecast (2011-2016F)
6.1 Major Trends
List of Tables
6.1.1 Rapidly Evolving Shipboard Innovations 6.1.2 Increasing Technological Innovation 6.1.3 Big Brand entertainment 6.1.4 Expansion of Facilities for Disabled People
Direct Economic Impact of the North American Cruise Sector – by Industry (2011) Total Economic Impact of the North American Cruise Sector – by Industry (2011) Total Economic Impact of the North American Cruise Industry– by Country (2011) North American Net Supply Growth (2001-2012E) The US Cruise Market – Average Percentage Share by Categories European Net Supply Growth (2001-2011) Cruise Ship Building and Investment (2012E-2016E) Direct Economic Impact of the European Cruise Sector – by Industry (2011) Total Economic Impact of the European Cruise Sector – by Industry (2011) Total Economic Impact of the European Cruise Industry – by Country (2011) UK Port Cruises vs. Fly Cruises (2007-2012) Embarkations at UK Ports in Thousands (2008-2012) Port of Call Passengers at UK Ports in Thousands (2008-2012) UK Cruise Market Age Analysis in % (2005-2012) German Cruise Industry (2006-2011) Spanish Cruise Industry (2006-2011)
-Passenger Growth -Regional Breakdown -Share by Destination -Key Trends 5.3 New Zealand -Passenger Growth -Regional Breakdown -Share by Destination
6.2 Growth Drivers 6.2.1 Low Penetration Worldwide 6.2.2 Growing Global Economy 6.2.3 Rising Employment Rates 6.3 Key Challenges 6.3.1 Impact of Global Economic Condition 6.3.2 Acts of Piracy 6.3.3 Adverse Incidents Involving Cruise Ships
7. Competitive Landscape 7.1 Global 7.2 North America 7.3 Europe 7.4 Asia/Pacific
8. Company Profiles 8.1 Carnival Corporation & Plc (CCL) 8.1.1 Business Description 8.1.2 Financial Highlights 8.1.3 Business Strategies 8.2 Royal Caribbean Cruises Ltd. (RCL) 8.2.1 Business Description 8.2.2 Financial Highlights 8.2.3 Business Strategies 8.3 Norwegian Cruise Lines (NCL) 8.3.1 Business Description 8.3.2 Financial Highlights 8.3.3 Business Strategies 9. Market Outlook 9.1 Market Forecast 9.2 Forecast Methodology
9.2.1 Dependent and Independent Variables 9.2.2 Correlation Analysis 9.2.3 Regression Analysis
French Cruise Industry (2006-2011) Rest of the Europe Cruise Passengers (2007-2011) Asia/Pacific Net Supply Growth (2001-2012E) New Zealand Direct, Indirect, Induced and Employment Impacts (2012) Cruise Industry Passengers Capacity & Number of Ships – by Company (2012) Dependent & Independent Variables (2008–2012) Correlation Matrix Model Summary – Coefficient of Determination Regression Coefficients Output
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