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Global Luxury Goods Market ------------------------------------------2012
View Report Details Executive Summary One of the never ending quests of human beings includes „indulgence in luxury‟. Luxury is among the few words whose meaning vary from individual to individual. In economic terms, luxury goods are the ones for which the law of demand is reverse i.e. the demand for such products increases with price. This effect is also known as „Veblen effect‟ or paradox. Luxury is usually stratified in three layers viz. Accessible, Aspirational and Absolute. A few other factors which determine the degree of luxury are price, uniqueness, availability, promotion, and brand among others. Moreover, the luxury industry usually covers products like perfumes and cosmetics; hard luxury; cognac; handbags and cases; furniture; vehicles, etc. These products are sold through wholesale, retail or online channel. The 2012 edition of the luxury goods market report covers the market size at the global level along with the coverage of some major regional markets like the Americas, Europe, China, and Japan. In addition, the reports also provides sizing of various categories like watches, cognac, and jewelry. Furthermore, the market dynamics include key trends and developments (evolution of luxury goods market, industry integration, varying gender choices, and structural difference), growth drivers (rising population of HNIs, correlation with global economic growth, increasing internet penetration, sales across emerging markets) and challenges which include rising tariffs on imports of luxury goods and counterfeiting risk. By combining SPSS Inc.‟s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables affecting this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
Luxury goods are defined as goods/products/services for which the demand increases at a rapid pace as compared to the increase in income, i.e. in opposition to necessity goods Global Personal Luxury Goods Market Size (2000-2011)
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As of 2011, the global market for personal luxury goods was worth US$..... billion or EUR…..billion, registering an increase of approximately …..% as compared to the recorded value of US$.…billion in 2010. The CAGR recorded over the cited period of 11 years was ….%.
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In geographic terms, Europe was the leading contributor to the global revenues, with …..% share, followed by Americas with …..% and Asia Pacific with roughly …..% share of the global personal luxury goods market in 2011. Taking into account the luxury goods sales by category, apparel and accessories claimed the highest share of ….% each of the global luxury goods sales, followed by hard luxury; and perfumes and cosmetics with ….% and ….%, respectively during 2011.
EUR Global Luxury Goods Market Share by Category (2011)
Global Luxury Goods Market Share by Geography (2011)
Apparel Perfume and Cosmetics Art de la table Europe
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Accessories Hard Luxury Others
The three major modes of distributing the luxury goods include; retail channels, wholesale channels and online America’s Luxury Goods Market Revenues (2010-2011)
American region witnessed an impressive growth of approximately …..% reaching US$.... billion or EUR….billion on the back of firm sellout trend in the luxury department stores present across the US.
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For 2011, Europe recorded US$.... billion or EUR….billion worth of luxury sales, registering a growth of approximately …..% over the previous year.
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In economic terms, the performance of Chinese luxury goods market is relatively stronger than the rest of the world, which led to an expansion of international luxury brands in its 2, 3 and even 4 tier cities. The luxury sales in mainland for the year 2011 including the sales of top three categories viz. watches; perfume, cosmetics and personal care; and leather goods was worth US$….. billion or EUR…. billion. The CAGR registered over a period spanning 5 years from 2007 to 2011 was …..%.
EUR Mainland China’s Luxury Goods Market Size (2006-2011)
Europe’s Luxury Goods Market Revenues (2010-2011)
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Characterized by stifling competition, companies operating in luxury goods industry are thriving on their benchmark style, quality, expertise and customer service Swiss Watch Export Revenues (2000-2011)
Global Cognac Shipment by Volume (2005-2012)
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9 Liter Cases (In Million) Swiss watch export revenues were worth US$....billion in 2011, recording a significant increase of …..% from US$..... billion in 2010.
Global Jewelry Market Size (2005-2013E)
Total shipments of cognac for the year ending July 2012 stood at ………million nine-liter cases.
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As of 2011, the global shipment volume of champagne stood at …… million bottles, an increase of approximately ……% over 2010 volume worth …..million bottle The global jewelry market is expected to reach US$.... billion by the end of 2013.
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Companies like Richemont, LVMH, PPR Group, Chanel, Rolex, Hermes, and Swatch are the major competitors to the luxury goods market. The worldwide luxury goods market was valued at US$......billion in 2011, and is likely to grow to US$.....billion by 2015 with a CAGR of …..%
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Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
Table of Contents 1. Luxury Goods: An Overview -Characteristics of Luxury Products -Types of Luxury Segment -Industry Classification -Distribution Channels 2. Luxury Goods Market 2.1 Global Luxury Goods Market -Market Value -Geographic Breakdown -Product Segments 2.1.1 Luxury Goods Market - Online Segment 2.2 Luxury Goods Market by Region 2.2.1 The Americas -Overview -Market Value 2.2.2 Europe -Overview -Market Value 2.2.3 China -Overview -Market Value -Online Market -Hong Kong Market
2.2.4 Japan -Market Overview 2.3 Luxury Goods Market by Segment 2.3.1 Watches -Swiss Watch Export Revenues -Major Exporting Countries -Major Importing Countries
List of Charts & Tables List of Charts Characteristics of Luxury Products Routes of Luxury Goods Distribution Global Personal Luxury Goods Market Size (2000-2011) Global Luxury Goods Market Share by Geography (2011) Global Luxury Goods Market Share by Category (2011) America‟s Luxury Goods Market Revenues (2010-2011) Europe‟s Luxury Goods Market Revenues (2010-2011) Mainland China‟s Luxury Goods Market Size (2006-2011) China‟s Luxury Living Index (June 2007-June 2011) Transaction Value of Online Luxury Shopping in China (2010-2012E) Retail Sales of Jewelry, Watches, Clocks in Hong Kong (2001-2011) Where Japanese Consumers Bought Luxury Goods (2010-2011) Swiss Watch Export Revenues (2000-2011) Composition of Swiss Watches - Units and Revenues by Material (2011) Revenues of Major Swiss Watch Exporting Countries (2011) Major Swiss Watch Importing Countries (2011) Global Cognac Shipment by Volume (2005-2012) Growth in High-end Cognac Shipment by Quality Type (2012 over 2011) Global Champagne Shipments by Volume (2001-2011) Global Jewelry Market Size (2005-2013E) Gold Demand in Jewelry Sector Vs Total Gold Demand by Quantity (Q1‟10Q1‟12) Gold Demand in Jewelry Sector Vs Total Gold Demand by Value (Q1‟10Q1‟12) The US Jewelry Market Size (2005-2013E) Luxury Pyramid and Positioning Features Global Luxury Deal Size Split by Volume (2011) Luxury M&A Sectors by Volume (2011) Growth of HNIs‟ Wealth and Population (2005-2011) Global Wealth Distribution (2011) Distribution of HNIs Wealth and Population (2011) Luxury Sales Growth (%)* Vs. Global GDP Growth (%)* (2005-2011)
2.3.2 Wines, Spirits and Cognac - Cognac Shipments by Volume - Champagne Shipments by Volume 2.3.3 Jewelry -Market Value -Gold Demand -US Market
3. Market Dynamics 3.1 Key Trends and Development 3.1.1 Evolution of Luxury Goods Market 3.1.2 Luxury Goods Industry Integration 3.1.3 Varying Gender Choices 3.1.4 Evolving Structural Difference 3.2 Growth Drivers 3.2.1 Rising Population of HNIs (2011) 3.2.2 Global Economic Growth and Luxury Goods Sales 3.2.3 Increasing Internet Penetration 3.2.4 Robust Luxury Goods Sales across Emerging Markets 3.2.5 International Tourism Industry 3.3 Challenges 3.3.1 Hefty Taxes on Importing Luxury Goods 3.3.2 Risk of Forgery
4. Luxury Goods - Competitive Landscape -Competitive Overview -Financial Comparison 5. Company Profiles 5.1 LVMH Moet Hennessy Louis Vuitton 5.1.1 Business Overview 5.1.2 Financial Overview
List of Charts Global GDP (2001-2011) World GDP per Capita (2005-2011) Global Internet Users in 2011 and Internet Users Growth Rate from 2000 to 2011 Global Internet Penetration Rate by Region (2011) Y-o-Y % Growth of E-Commerce vs. the US Retail Sales (Feb.‟07-Feb.‟12) LVMH‟s Revenue Share by Business Segments (2011) LVMH‟s Revenues and Net Profit (2008-2011) Hermes‟ Revenue Share by Segment (2011) Hermes International Revenues and Net Income (2008-2011) RICHEMONT‟s Revenue Share Breakdown by Business Segments (FY12) RICHEMONT Revenues (FY07-FY11) PPR‟s Revenue Share by Business Segments (2011) Global Luxury Goods Market Forecast (2011-2015E) List of Tables Difference between Regular and Luxury Goods Types of Luxury Segment Luxury Goods Sales Growth by Nationality (2008-2011) Number of Luxury Brand Store by Location in China (2011) Worldwide Luxury Market Evolution by Segment (1985-2011) Financial Comparison of Leading Luxury Goods Companies (2011) Leading Luxury Brands by Rank (2011) Top Brands in the Luxury Brand Status Index 2011 PPR‟s Revenues and Net Income (2010-2011) Dependent & Independent Variables (2007– 2011) Correlation Matrix Model Summary – Coefficient of Determination Regression Coefficients Output
5.1.3 Business Strategies -Growth through Collaborations & Acquisitions - Strengthened Customer Services 5.2 Hermes International SCA 5.2.1 Business Overview 5.2.2 Financial Overview 5.2.3 Business Strategies - Product Portfolio Diversification -Growth through Innovation 5.3 RICHEMONT 5.3.1 Business Overview 5.3.2 Financial Overview 5.3.3 Business Strategies -Limited Edition Product Range -Sovereign Maisons 5.4 PPR Group 5.4.1 Business Overview 5.4.2 Financial Overview 5.4.3 Business Strategies -Focus on Organic Growth -Value Creation through Operational Expertise 6. Market Outlook 6.1 Market Forecast 6.2 Forecast Methodology 6.2.1 Dependent and Independent Variables 6.2.2 Correlation Analysis 6.2.3 Regression Analysis
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