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Power Sports Market ---------------------------------2012
View Report Details Executive Summary
Power sports market is bifurcated into off-road vehicles (ATVs & side-by-side vehicles), heavy-weight motorcycles, snowmobiles, and personal watercrafts. ATV or All-Terrain Vehicles is a vehicle that travels on low-pressure tires and is with a seat that is straddled by the operator. This vehicle is designed to handle a wider variety of terrain, for the purpose of sports and is also used for camping or hunting. The Side by Side is a small 2-person or 4 person four-wheel drive off-road vehicle. A motorcycle is designed for long distance travel, navigating congested urban traffic, cruising, sport and racing, or off-road conditions. Six main categories of motorcycles include: cruiser, sport, touring, standard, dual purpose and dirt bike. A snowmobile is a land vehicle designed for winter travel on snow. These machines are designed in such a way that they do not require a specific road or trail. There are mainly five types of snowmobiles: entry level, performance, touring, mountain and utility. A personal water craft (PWC), also called water scooter, is a recreational watercraft that the rider rides or stands on, rather than inside of, as in a boat. On the basis of their method of operation and seating capacity, the personal watercrafts are of the following three types: stand-up models, sit-down models and multiperson models.
North America is the largest market for ATVs representing more than two-thirds of the market. In North America, the US accounts for the largest share followed by Canada. Also, in snowmobile segment, the US and Canada are the major regions globally accounting for more two-thirds of the market share. In motorcycle segment, the sales in North America improved after the global economic recession. The sales of PWC in the US have showed improvement after undergoing a huge loss due to global economic recession. The growth drivers for power sports market are increasing global GDP since improving economic condition is encouraging people to spend more money on this market. Also increasing urban population is driving the market. Major challenges faced by this market include the increasing number of deaths and injuries taking place due to ATVs. The key trends observed within the market include age and income of snowmobilers, price of snowmobiles in North America and cost of PWC in the US. The present report offers a comprehensive analysis of the worldwide power sports market. The competition in the market is intense with few large players’ viz. Honda Motor, Yamaha Motor, Polaris industries, Harley Davidson and Arctic Cat with major player being Polaris for both ATV and Side-by-Side vehicle. The report also includes the company profiles of the leading players in the market.
Power Sports can be bifurcated into four categories viz. Off-road vehicles, Motorcycles, Snowmobiles and Personal Watercraft. Worldwide ORV Retail Sales (2004-2012E)
Thousand Units
•As of 2011, the global ORV market recorded a growth of ….% to increase from ….. thousand units in 2010 to ….. thousand units. For the year 2012, the market is expected to grow by approximately ….% as compared to the previous year of 2011. •The ORV market chiefly comprises of all-terrain vehicles (ATVs) and side by sides (SxS), with the former expected to gain share of approximately ….% and latter constituting share of approximately …..% in 2012.
2004 2005 2006 2007 2008 2009 2010 2011 2012E
Global Off-Road Vehicle Share (2012E)
•Globally, the demand for power sports remained highest in North America with …..% as of 2011. In North America, the demand for ATVs was highest accounting for …..% of the global demand for power sports, followed by side-by-side which accounted for …..% of the same during 2011. •Industry Developments and trends: - Snowmobilers Trends -Average price of snowmobiles in North America -Average cost of personal watercraft in the US Market Growth Drivers -Improving Economic Condition -Increasing Urban Population
ATV
SxS
The demand for power sports remained highest in North America with ….% as of 2011. Global ATV Retail Sales – by Volume (2005-2012E)
Globally, the sales of ATV declined from …… thousand units in 2005 to ….. thousand units in 2011. This decline was attributable to the increasing incidence rate of injuries and deaths due to ATVs, particularly among young people.
Thousand Units
North America is the largest market for ATVs worldwide and is expected to account for the highest share, ….%, of the worldwide sales for the year 2012.
• The sales of SxS vehicles increased from ….. thousand units in 2010 to ….. thousand units in 2011, registering a growth of …..%. The sales are expected to further increase to ….. thousand units in 2012, showing an improvement of approximately …..% as compared to 2011. The sales of snowmobiles reported an increase of approximately …..% by rising from ….. thousand units in 2011 to …..thousand units in 2012.
2005
2006
2007
2008
2009
2010
2011 2012E
In 2012, the US and Canada accounted for ….% of global snowmobile unit sales, while the rest of the world accounted for …..% of the total unit sales.
Global SxS Sales (2005-2012E)
Worldwide Snowmobiles Sales (2007-2012)
Thousand Units
Thousand Units
)
2005
2006
2007
2008
2009
2010
2011 2012E
2007
2008
2009
2010
2011
2012
The Power Sports Market is highly fragmented and companies face intense competition. In 2011, the market leader was Polaris. PWC Retail Sales in the US - By Value (2005-2011)
Heavyweight Motorcycle (>1400 cc)
Thousand Units
US$ Billion
Sales in North America (2007-2011)
2007
2008
2009
2010
2011
2005
2006
2007
2008
2009
2010
2011
•The sales of heavyweight motorcycles (>1400 cc) in North America increased from ….. thousand units in 2010 to …… thousand units in 2011, witnessing a growth of approximately …..%. •The PWC sales value declined from …… billion in 2007 to ….. billion in 2010, registering a decrease of around ….%. An increase of …..% was witnessed in 2011 in comparison with sales in 2010. On the competition front, Polaris is expected to be the leading company in the market for ATV and side-by-side vehicles world over, with approximately ……% and ….% respectively of the market share for the year 2012.
Key Issues faced by the respective industry include: A major challenge for the power sports market is the number of deaths and injuries occurring in various segments of this market.
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
Table of Contents
List of Graphs & Tables
1. Power Sports: An Overview List of Charts
-Off-Road Vehicles -Motorcycles -Snowmobiles -Personal Watercraft 2. Global Power Sports Market 3. Off Road Vehicles (ORV) Market -Global Sales -Market Segments 3.1 All-Terrain Vehicles (ATV) Market 3.1.1 Global ATV Market -Global Sales -Regional Breakdown 3.1.2 North American ATV Market -US ATV Sales -Canada ATV Sales 3.1.3 ATV Market in Rest of the World 3.2 Side-by-Side Vehicle Market 4. Snowmobiles Market 4.1 Global Snowmobiles Market -Global Sales -Regional Breakdown 4.2 North American Snowmobile Market -US Snowmobile Sales -US Registrations -Canada Snowmobile Sales -Canada Registrations
Power Sports Vehicle Industry – Segments Global Power sports Unit Demand (excluding Motorcycles) (2011) Worldwide ORV Retail Sales (2004-2012E) Global Off-Road Vehicle Share (2012E) Global ATV Retail Sales – by Volume (2005-2012E) Global ATV Unit Sales – Share Breakdown by Country (2012E) North American ATV Market-Share by Region (2012E) US ATV Retail Sales – by Volume (2005-2012E) Canada ATV Retail Sales – by Volume (2005-2012E) ATV Unit Sales in Rest of the World (2005-2012E) Global SxS Sales (2005-2012E) Worldwide Snowmobiles Sales (2007-2012) Snowmobile Unit Sales – Share Breakdown by Regions (2012) Economic Impact of Snowmobiling-by Regions (2006-2012) Snowmobiles Sales in the US (2007-2012) Snowmobiles Sales in Canada (2007-2012) Number of Jobs Generated by Snowmobiling Industry (2006-2012) Snowmobiles Sales in Rest of World (2007-2011) Motorcycle Sales in North America (2007-2011) Motorcycle sales in the US (Jan 2009-April 2012) Heavyweight Motorcycle Registrations in the US (2001-2011) Motorcycle Sales in Europe (Jan 2009-April 2012) European Heavyweight Motorcycle Registrations (2001-2011) PWC Units Sold in the US (2005-2011) PWC Retail Sales in the US - By Value (2005-2011) Global GDP (2001-2011) Global Urban Population (2005-2011) Average Age of the Snowmobilers (2006-2012) Average Income of the Snowmobilers (2006-2012) Average Price of Snowmobile Sold in North America (2007-2012) Average cost of Personal Watercraft in the US (2001-2011) Worldwide ATV Market – Share by Companies (2012E)
4.3 Snowmobile Market in Rest of the World 5. Motorcycles Market 5.1 North America Motorcycle Market -Heavyweight Motorcycle Sales -US Sales -US Registrations 5.2 European Motorcycle Market -European Sales -European Registrations 6. Personal Watercrafts (PWC) 6.1 The US Personal Watercraft Market -US Sales Value -US Sales Volume 7. Market Dynamics 7.1 Growth Drivers 7.1.1 Improving Economic Condition 7.1.2 Increasing Urban Population 7.2 Key Trends 7.2.1 Snowmobilers’ Trends 7.2.2 Average Price of Snowmobiles in North America 7.2.3 Average Cost of Personal Watercraft in the US 7.3 Key Issues and Challenges 8. Competition -ATV Market Share -SxS Market Share
9. Company Profiles
Worldwide SxS Market – Share by Companies (2012E) Honda Revenue Breakdown by Segments (2012) Honda Revenue Breakdown by Region (2012) Honda Motor Revenue and Net Income (2007-2012) Yamaha Revenue Breakdown by Segments (2011) Yamaha Revenue Breakdown by Region (2011) Yamaha Motors Revenue and Net Income (2007-2011) Harley Davidson Share Breakdown by Segments (2011) Harley Davidson Revenue and Net Income (2007-2011) Arctic Cat Share Breakdown by Sources (2012) Arctic Cat revenue (2007-2012) Polaris Revenue-Share by Segments (2011) Polaris Revenue-Share by Region (2011) Polaris Revenue and Net Income (2007-2011) Research and Development Investments (2008-2011)
List of Tables Total Snowmobile Registrations in the US-by State (2012) Snowmobile Registrations in Canada-by Provinces (2012)
9.1 Honda Motor Co., Ltd. 9.1.1 Business Overview 9.1.2 Financial Overview 9.1.3 Business Strategies -Growth through New Products -Integrating Safety Technologies 9.2 Yamaha Motor Co, Ltd. 9.2.1 Business Overview 9.2.2 Financial Highlights 9.2.3 Business Strategies -Growth in Emerging Markets -Achieving Growth through Innovation 9.3 Harley Davidson 9.3.1 Business Overview 9.3.2 Financial Highlights 9.3.3 Business Strategies -Growth through Product Innovation -Focus on Customers Worldwide 9.4 Arctic Cat 9.4.1 Business Overview 9.4.2 Financial Highlights 9.4.3 Business Strategies -Focus on New Product Development -Broad Product Portfolio 9.5 Polaris Industries Inc. 9.5.1 Business Overview 9.5.2 Financial Highlights 9.5.3 Business Strategies -Increasing Investment in R&D -Growth through Acquisitions
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