27 Business Trends
Our exclusive monthly benchmarking stats for each sector of the market
Insider
beauty
As UK salons make preparations to reopen, you are looking closely at your health and safety protocols, as well as making necessary changes to ensure your business adheres to the Government’s social distancing rules (which from July 4 is “one metre-plus”). Sourcing the correct personal protective equipment
masks and a quarter (25%) gloves – with both either being too expensive or not available to order in the quantity you need. Some business owners (39%) have had to apply for a loan during lockdown – such as the Coronavirus Business Interruption Loan Scheme – to help their salon survive the pandemic. We also asked what treatments you were nervous about performing when you reopen, from a social distancing point of view, and facials came out top, with more than half (65%) worried about the close contact needed during this treatment. Full-body massage (31%) and a brow shape and tint (31%) also rank highly on this list.
M&S
(PPE) has been crucial, but more than a third of you (36%) have found it tough to get your hands on face
On the spot Which aesthetic treatment is most popular with clients? 1. Microdermabrasion (25%) 2. Chemical peels (22%) 3. Microneedling (12%) 4. Laser (8%) 5. Body-contouring (2%)
27
a VIP club for % have their most loyal clients
Which treatments are you nervous about performing when you reopen? 1. Facial (65%) 2. Brow shape/tint (31%) 3. Massage (31%) 4. Lash extensions/lift (30%) 5. Waxing (15%)
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Which PPE item have you found it difficult to source prior to reopening? 1. Face masks (36%) 2. Gloves (25%) 3. Screen protectors (8%) 4. Face shields (6%) 5. Other (15%)
39%
have applied for a loan (e.g. Coronavirus Business Interruption Loan Scheme) during lockdown
Which skincare conditions would you like your team to train in? 1. Adult acne (40%) 2. Sun damage (34%) 3. Pigmentation (32%) 4. Menopause (31%) 5. Rosacea (31%)
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