Business Tips
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Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business How can I operate my salon effectively with strict covid-19 safety measures in place? There has never been a bigger event in history to derail our human touch industry than the covid-19 outbreak. But the great news is that the majority of your clients will be very eager to return for their professional services, However, we have to be well prepared to safely welcome them back. Here are three critical factors when planning your return to work: Prep your team – Every team member needs to understand the new “laws of client engagement”. Issue revised work schedules, training on PPE gear, disposable client items and new bed set-ups. Education materials on disinfection and hand washing are also key, while a hygiene safety checklist for both service providers and customers is also recommended. Perform a daily wellness check for all staff with a brief Q&A and by using a touchless infrared thermometer. Also consider how you wash uniforms, think about using disposable linens and develop your existing cleaning and sterilisation methods. New safety protocols – Over-communicate to your clients the new sanitation procedures; via social, your website, signage throughout your space, email and verbally when confirming their appointment. Limit the clients you allow into your business to lower the risk of possible transmission – take clients by appointment only and stagger their appointment time to allow for thorough cleaning. You may need for them to wait in their car or outside before entering your business at their scheduled appointment time. Have masks available for clients as well as hand sanitiser placed at multiple locations. Post signage throughout the salon encouraging social distancing. Let clients know that they will need to rebook if they have an elevated temperature.
Mindfully Gearing Up – Beyond frequent hand washing, you’re probably considering masks and visors. Consider reusable, environmentally conscious. fabric masks. High-tech versions are moulded to the face, comfortable and have three layers, the central one being infused with antibacterial silver ion technology to provide protection yet breathability. Look for lightweight, ergonomically designed face shields that fit snuggly and have anti-fog, anti-scratch clear PET plastic that is distortion free.
Annet King is vice president of business development at Bio-Therapeutic, responsible for global brand expansion. Previously, she’s held leading roles at Dermalogica and Elemis.
DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to editorial@professionalbeauty.co.uk
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