Treatment Pricing
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The
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MONEY Business coach Jessica Crane explains how to successfully introduce a price increase in your salon post-coronavirus lockdown with this four-step plan
A
s beauty salons across the UK gear up to reopen their doors to clients once coronavirus lockdown restrictions are lifted, there’s never been a better time to assess and get to grips with your business numbers. You need to work out your profit percentage on every treatment to ensure you can keep your business afloat during this time where social distancing measures mean you can only see a certain number of customers per day, followed by the extra added cost of essential PPE. Salon consultant Jessica Crane reveals her four-step plan to successfully introducing a price increase in your salon post-lockdown and how to communicate this with clients.
1
Get into the right mindset
When you’re embarking on implementing a price increase, there are two critical steps that you need to master, the first being the mindset element. What feelings come up when you think about doing this? Do you feel resistant? Nervous? Happy? Worried? It’s important to figure out if it is positive or negative thoughts that are creeping in because you need to feel confident about your increase so your team get onboard with it too,” says Crane.
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