Nail Notes
87
Master
Instagram to come back WITH A
bang
As salons and nail techs gear up to reopen their businesses, Naf! owner Tammy Koslowski shares nine tips for using Instagram to keep clients engaged and create a buzz on your comeback 1.
Test and analyse to get ahead
“If your focus when you come back is to grow your social, you’re going to be doing a lot more than you did before lockdown, so test now,” says Tammy Koslowski, founder of Naf! Salon in Glasgow and Instagram pro. “Doing chatty Instagram Lives with another tech or beauty therapist is a really good way to test different times of day because you can see who’s online and watching, so try different slots and see when your followers are actually on their phones. “You can test all the time and look at your analytics to see what’s done well but remember it could be the time, type of content, your caption or what hashtags you’ve used. If you’ve been active on your Insta Stories that day, a grid post will most likely do better than if you’ve not been active, so there are a lot of factors to consider.”
2.
Start scheduling now
“If you use a scheduling programme, you can test very easily. At Naf!, we use Sked Social, which is a paid service. There are free ones out there but we’ve tried a lot and that one works for us. You can set a queue and post to your feed and stories really
smoothly and see all your analytics easily,” says Koslowski. “A scheduler is going to be so helpful once you’re back at work because you can pre-set the dates and times of every post and story so it helps you stay consistent without having to constantly be on your phone. “If you’ve got loads of nail photos and you want to post every day, for example, you can just spend a few minutes scheduling them for the full week. If you’re working alone then that’s even more useful. “Automate what you can without taking the heart out of it. It’s OK to automate replies on your DMs to say ‘I’ll get back to you when I can’, but do try to set aside some time to have those conversations and get back to people. In terms of making your channels look good and keeping them consistent, though, scheduling really is the only way to free up your life.”
3.
Treat your salon or yourself as a brand
“You can put up beautiful nail pictures but it’s the person posting them that people really buy into. I didn’t come from a salon background. I’d done session work and friends’ nails but never worked in a salon
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