AUTUMN - WINTER 2020 | ENGLISH
FOR SUCCESSFUL NAIL PROFESSIONALS
PUBLISHED BY PROFESSIONAILS NV Ruiterijschool 11 B-2930 Brasschaat, Belgium Tel.: +32 3 669 61 67 info@pronails.com CREATIVE TEAM: Michael Van de put, Birgit Serruys, Sandrine Roelants, Katrien Goossens NAIL STYLISTS:
Dear beauty professional,
Agnieska Kornas, Gerlaine Jaramillo, Karolina
Matuszewska, Patricia Lima, Sandrine Roelants
being a business owner and entrepreneur myself, I am truly in awe of your resilience
PHOTOGRAPHY:
and dedication during these challenging
Kathelijne Seeldraeyers
times. Despite the uncertainty and the anxiety, you kept going. You improved your
FASHION PICTURES:
skills through our webinars, you stayed
Etienne Tordoir (CatwalkPictures)
connected with your customers in new digital ways, and you embraced the safety
STYLING:
guidelines gracefully when re-opening your
Audrey Heselmans
salon. It seems like in the face of adversity, we rediscover our superpowers. We adapt,
LAYOUT:
we learn and we move forward. Together.
Android
If the year 2020 has taught us anything, COPYWRITING:
it is that we all need each other. To
Michael Van de put, Evelien Delgouffe
feel connected, but also to overcome challenges. Since almost 40 years now
TRANSLATIONS:
ProNails shares its expertise with beauty
Biljana Simišić, Ksenija Melentić, Daniel Sousa,
professionals, so that you can create a
Elena Tsakalos, Laura Dominguez,
successful business from doing what
Lena Dulaurent, Margaux Beauvais, Marta Codato,
you love. Know that we are here for you
Evelien Delgouffe, Ania Benedykciuk, Martina
today more than ever: in finding solutions,
Manolcheva, Daniel Stojanovic
in offering new products, in making your salons safer, in sharing our expertise digitally. Know that your biggest asset as
Copyright © August 2020
a beauty professional is you, and that you
Professionails NV
need a strong support system, so that
All rights reserved. Nothing from this issue may be
you can keep on doing what you do best:
reproduced without the prior consent of the publisher.
making people sparkle and smile, even if this smile is covered by a mask.
www.pronails.com
Wishing you a successful season, Paul Parein CEO of ProNails
WE HELP YOU GROW AND MAKE YOU SHINE.
content
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15
INSPIR ATION
Worth Collection - p. 4 Get The Look - p. 9 - 10 - 14 New Nail Art - p. 10 - 14
INNOVATION
INSPIR ATION
20
Sopolish Structure Base - p. 15 New Master Gels - p. 18 Hand Mask & Sugar Hand Scrub - p. 31
17
Embrace Collection - p. 20 Get The Look - p. 25 - 27 - 32 New Nail Art - p. 27 - 32
BUSINESS
PEOPLE OF PRONAILS
New Premium Salons
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Embrace Your Customers - p. 17 Marketing Tools - p. 34
WO 4
NAILY NEWS AW20
COLLECTION
RTH Know your worth,
and show the authentic you. Be conscious about what you buy and what you wear. Choose deliberately and wear it gracefully. Is it worth the effort? Yes, because it's you.
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COLLECTION
WORTH Brown-casted wine shades are the core of this collection, in which we update classics like black, dark red and navy into more calming, softer tones that reveal a mature richness, worthy of you. Finding strength in softness, we combine these shades with a bright fresh new neutral, and a nostalgic old pink.
WORTH THE WAIT
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NAILY NEWS AW20
FRESH GRACE
DEEPLY ROOTED
AUTHENTIC YOU All WORTH professional nail colours are available in Gellak colour gel, Sopolish gel polish and LongWear nail polish.
shop now
bit.ly/eng-worth
DELIBERATE BLUE
NOSTALGIC ROSE
AUTHENTIC YOU A whole forest can turn dark red in autumn, yet no two leaves will ever be the same. Just like there is no one like you on this planet. Celebrate your authentic you, with a nail service and look that is right for you, and a colour that is right for the season.
Gellak n° 303 Sopolish n° 264 LongWear n° 264
Valentino
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NAILY NEWS AW20
VINTAGE VALUE
BY KA R O L IN A M ATU SZE WS KA
bit.ly/en-valuable
Christian Wijnants
WHAT YOU NEED 01 Gellak n° 302 Worth the wait - ref. 29532
FRESH GRACE
02 Gellak n° 305 Fresh grace - ref. 29536 03 XtremeMatt - ref. XXXXX 04 Striping stickers gold - ref. XXXX 05 Brush XXXXX - ref. XXXX
Dipped in this fresh milk shade with a peachy blush, your nails will gleam like rich raw silk. This fair and seemingly fragile colour proves that there’s strength in showing your softer side. There’s nothing you can’t face, if you fight it with elegance and grace.
Gellak n° 305 Sopolish n° 266 LongWear n° 266
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NEW
NAIL ART TOOL BY AGN IESKA KORN AS
GOLDEN PEARLS STRING
BY KA ROL IN A M ATUSZ EWSKA
for an artistic feather effect
Golden Pearls String 1mm - ref. 29542
Discover how one little tool can give you one million ways to get creative!
Learn how
bit.ly/en-pearl
BY PAT R IC IA L IM A
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NAILY NEWS AW20
NOSTALGIC ROSE When you learn from your experiences and understand your past, you can grow into the person you know you can be. Let your failures fuel your successes of tomorrow. Let this dark old pink give your nails a look worthy of your future self.
Gellak n° 304 Sopolish n° 265 LongWear n° 265
Chloé
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DELIBERATE BLUE As an updated version of the classic navy, this calming blue on your nails is no coincidence, yet a deliberate statement. It is a very specific and mature shade that suits you like no other, and only available in your salon. Don't be afraid to choose. After all, your next nail appointment is only 4 weeks away.
Gellak n° 306 Sopolish n° 267 LongWear n° 267 Dries Van Noten
DEEPLY ROOTED A tree will lose its leaves, but never its roots. Your roots are what ground you and give you balance and strength. Statement nails with this deep brown tone have a similar effect: they balance out your look and strengthen your confidence!
Gellak n° 301 Sopolish n° 262 LongWear n° 262 Bottega Veneta
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NAILY NEWS AW20
Khaite
WORTH THE WAIT Good things are worth the wait. But that doesn't mean a nail service has to take long to make a look worth waiting for! Go for master gel nails with this leather dark red brown-casted colour, and in no more than 45 minutes you are ready to arrive fashionably late at your dinner date! #pronailsmaster
Gellak n° 302 Sopolish n° 263 LongWear n° 263
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NEW
STRIPING NAIL STICKERS NEW Silver Striping Nail stickers - ref. 29593
NEW Gold Striping Nail stickers - ref. 29592
BACK ON HIGH DEMAND! Rose Gold Striping Nail stickers - ref. 29454
BY KA R OLIN A MATUSZ EWSKA
NEW
GLITTER POWDERS
BY KA ROL IN A M ATU SZ EWS KA
BRIGHT DAY & DARK NIGHT
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NAILY NEWS AW20
Glitter powder Bright Day 3.5 g ref. 29544
Glitter powder Dark Night 3.5 g ref. 29545
GIVE E VERY CUSTOMER A
PERFECTLY SMOOTH SURFACE T O S H O W O F F
THEIR FAVOURITE COLOUR
LONGER THAN
EVER
SOPOLISH STRUCTURE BASE Semi-permanent base coat for SOPOLISH colours that gives a perfectly smooth nail surface even to the most challenging nails! * Lasts longer, up to 3 weeks Levels, strengthens and adds structure Allows short extensions up to max. 2 mm Soak-Off removal, pay attention: the soak-off process takes longer than with Easy Soak • Short service time, only 30 minutes • Thin application possible, 5 fingers at a time • • • •
*•
Nails with deep ridges
• Very oily nails that make adhesion difficult • Thin, flexible nails • Spoon nails or flattened nails
8 ml - ref. 29508
• Broken or torn nails
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KNOW YOUR WORTH
As a beauty professional and business owner, it is essential to know your worth. To always realize what an incredible service you are bringing to your customers, so you feel confident to ask the right price. In order to grow your beauty business, the key is to keep improving both your salon service and your personal skills, so you can deliver a unique salon experience for which customers will gladly pay the right price. Our ProNails Premium Salons know all too well how important it is to create a unique salon experience for their customers. Say hello to these new and proud Premium Salon owners!
N°1
N°3
Beauty Calumma Wuustwezel, Belgium
ProNails Premium Salon
Beauty Corner Antwerp, Belgium
N°5 16
ProNails Premium Salon
NAILY NEWS AW20
ProNails Premium Salon
Est-Elle Nijlen, Belgium
N°2
N°4
ProNails Premium Salon
Holiday Serbia
ProNails Premium Salon
Nokteraj Croatia
N°6
ProNails Premium Salon
Novi Sad Novi Sad, Serbia
END OF YEAR GIFT HAND CLEANSING GEL
60 pcs hand cleansing gel in diamond-shaped ornament – ref. 71381
WITH WHITE GINGER PERFUME - 50ML • Disinfecting gel for hands • Contains 70% alcohol = the most effective percentage for disinfection • Suitable for frequent use • Easy to use • Practical handbag size
EMBRACE YOUR CUSTOMERS The perfect gift is personal, original... and useful! This holiday season you can show your appreciation, by surprising your customers with a festive diamond-shaped ornament by ProNails. It contains a precious personal message, as well as a nice surprise inside: a 50 ml professional quality hand cleansing gel with a lovely white ginger perfume!
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BECOME A
BABYBOOM MASTER AND MAKE YOUR
BUSINESS BOOM
Ready to become a certified Master Stylist? Go to Pronails.com/education and pick an online course or workshop at a ProNails training center near you!
Offer your customers the look that everybody wants: perfect natural looking gel nails in fresh natural shades. And offer this in the strongest, thinnest and fastest way possible! Become a Master Stylist and discover these stunning new MASTER shades Frosted Pink, Babyboom, Natural & Pale White in the innovative 3in1 MASTER formula. Get ready to Save 30 minutes on every customer and watch your business BOOM!
NEW
NEW
NEW
NEW
DISCOVER THEM NOW Choose your favourite look, get the kit & get a Free e-learning video! bit.ly/en-master BABYBOOM
SOFT FRENCH
NATURAL
MASTER BABYBOOM KIT 2 PCS
MASTER SOFT FRENCH KIT 2 PCS
MASTER KIT 3 SHADES OF NATURAL 3 PCS
ref. 29619
ref. 29621
ref. 29622
Contains: Master Led Gels Baby Boom
Contains: Master Led Gels Frosted Pink
Contains: Master Led Gels Frosted White,
& Pale White
& Pale White
Babyboom & Natural
Enjoy working with a thicker gel? Then try out the new ONE gel natural shades! ONE BABYBOOM & SOFT FRENCH KIT - 3 PCS - ref. 29623 Contains: ONE 3-in-1 Gels Babyboom, Frosted Pink & Babyboom White
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Now that greetings go without the simple touch of each other’s hands, and a warm embrace became something rare and precious, we realize just how important it is for us to have real, meaningful human connections. And that to really connect with each other, we need to connect with ourselves first.
Embrace is a collection of intimate, reassuring and comforting nail colours, that invite you to embrace yourself for who you are. They allow you to connect with your hands through colour, instead of touch. In channeling your inner dreamy, sparkly, strong-hearted, sensual or spiritual side, these colours will bring you closer to yourself and to others.
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NAILY NEWS AW20
EM BR ACE Harum explibus... #embrace
Harum explibus, tenitae elent, sequi dunduci enihilique in et eum quiam, sunt alissi offictest, offici offic tendam, ium quid etur, nonest lande mint rati que eum dolora quas poria quatet aut omniae autatem ollabor porehen imagniam.
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COLLECTION
E MBR A CE
AUT UM N
SKIN ON SKIN
HEART TO HEART
shop now
bit.ly/eng-embrace
BODY LANGUAGE
SPARK IN THE DARK
All EMBRACE professional nail colours are available in Gellak colour gel, Sopolish gel polish and LongWear nail polish.
WIN TER 20/21
DREAMSTATE
TOUCH MY SOUL
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Jacquemus
SKIN ON SKIN Silky and smooth like soft undergarments draping over your touch deprived skin. This warm intimate almond colour works like a pacifier on a newborn baby. It will replenish you with new reasons to shine. Gellak n° 299 Sopolish n° 260 LongWear n° 260
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NAILY NEWS AW20
INTIMATE APPAREL
BY AG N IE SKA KO RNAS
bit.ly/en-apparel
TOUCH MY SOUL
BY AGN IESKA KOR N AS
bit.ly/en-soul
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BODY LANGUAGE Give your mind a rest and let your body speak the words that run through your veins. Or better yet: let your nails do the talking. This vibrant raspberry carmine colour shows just how attractive hands can be. #bodypositive
Gellak n° 297 Sopolish n° 258 LongWear n° 258
Yves Saint Laurent
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NAILY NEWS AW20
NEW N A IL A RT E FFEC T K IT
FLOW-MOTION CAT-EYE GELS Watch a mesmerizing colour flow appear whenever
4 1
2
3
your nails are dancing in the light. These 3 new cat-eye gels give a magical effect that never stops moving, because your nails are always in motion! They come in a copper, pink and silver shade that will perfectly embrace this season’s colour trends.
Effect Kit 3 pcs Flow-Motion Cat Eye Gels - ref. 29596
INCLUDES: 01 Cat Eye Gel Copper Glow 6 ml 02 Cat Eye Gel Pink Swirl 6 ml 03 Cat Eye Gel Silver Thrill 6 ml 04 Magnetic Stick included
Learn how
to use them
bit.ly/en-cateye
Valentino
SPARK IN THE DARK When surroundings are closing in on you and daylight is scarce, just spark in the dark! This sparkling espresso martini colour will be your little pick-me-up of the season. Twinkle like a star and praise, love and celebrate yourself.
Gellak n° 295 Sopolish n° 256 LongWear n° 256
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NAILY NEWS AW20
DREAMSTATE This dreamy shimmery pink wants you to embrace yourself for who you really are. Don’t hide in the shadows but live your dreams out loud and remember that it’s your imperfections that make you perfect.
Gellak n° 296 Sopolish n° 257 LongWear n° 257
Marc Jacobs
HEART TO HEART Absence makes the heart grow fonder. But it is also known that touch activates the love hormone... Having a heart-to-heart over a bottle of wine red nail polish is more our type of affectionate advice.
Gellak n° 300 Sopolish n° 261 LongWear n° 261
Prada
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NAILY NEWS AW20
NEW WATER FREE
HAND MASK & SUGAR HAND SCRUB NOTHING BUT RICH ACTIVE INGREDIENTS NOTHING BUT LONGLASTING BEAUTY RESULTS
Hand Mask 225 ml ref. 29609 Sugar Hand Scrub 225 ml ref. 29610
Water free professional Hand Mask
Water free professional Sugar Hand Scrub
Intensive skin treatment for hands in need
Nutritious skin exfoliator for silky soft hands
With Almond Oil, Avocado oil, Aloe Vera and Camomile extract as its main ingredients, this rich water free formula offers an ultra nutritious, ultra moisturizing repairing skin treatment with long lasting effects. Afterwards hands will feel softer, smoother, more supple, less irritated, and will have a rejuvenated healthy glow.
Containing 2 sizes of sugar crystals this scrub offers a very effective exfoliation without ever damaging the skin. By removing dead skin cells it will stimulate cell renewal and soften the skin. Power packed with Almond oil, Avocado oil and cucumber extract this water free sugar scrub will simultaneously hydrate and repair the skin, giving hands a silky soft baby skin feel!
This gel-to-milk formula washes off easily and can be removed with or without using water.
This gel-to-milk formula washes off easily without leaving any residu, and can also be removed without using water. Sugar grains will slowly melt while scrubbing, which accelerates when adding a bit of water.
NEW Nail decoration
FAIRY LASHES Kit of 4 colours Fairy Lashes 4 pcs - ref. 29594
bit.ly/en-fairy
By Agnieska Kornas Tom Ford
Blow your nails & make a wish This new nail decoration, that looks like tiny little lashes dipped in liquid gold, silver, copper and metallic ice blue, will give nails the fairytale look you are dreaming of! Tom Ford
By Karolina Matuszewska
TOUCH MY SOUL This muted soft-toned purple is craving to connect with you on a spiritual level. It will stimulate your intuition and energize you with noble and luxurious moods.
Gellak n° 298 Sopolish n° 259 LongWear n° 259
Givenchy
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MARKETING TOOLS DISPLAYS Wooden LongWear Display in AW20 collection pack! Show off your new collections and put your LongWear colours on a pedestal quite literally with our stylish solid wood display with milled logo. This wooden display is FREE when you buy the AW20/21 LongWear Display Pack. This pack contains: • the 12 new collection colours • a LongWear Start and a LongWear Finish • 2 separate AW20/21 display cards, one for the Worth collection and one for the Embrace collection • a ring with empty colour sticks + matching stickers to display all new collection colour names and numbers for Gellak, Sopolish & LongWear LongWear Wooden Display Pack AW20/21 – 14 pcs - ref. 29522
• the reusable wooden display base in solid wood with milled logo
TIP
RE-USE YOUR WOODEN BASE If you already have a wooden base from last season, then you can use the second display card from the display pack to present both collections at once in your salon!
Floor Display Card AW20/21 - ref. 29588
Table Display Card Worth
Table Display Card Embrace
25 x 17,5 cm - ref. 29583
25 x 17,5 cm - ref. 29584
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NAILY NEWS AW20
NEW
PICTURE BANNERS
Picture Banner Fresh Grace
Picture Banner Authentic You
Picture Banner Dreamstate
65 x 170 cm - ref. 29597
65 x 170 cm - ref. 29598
65 x 170 cm - ref. 29599
Poster Fresh Grace
Poster Deeply Rooted
Poster Authentic You
50 x 70 cm - ref. 29600
50 x 70 cm - ref. 29624
50 x 70 cm - ref. 29601
Poster Dreamstate
Poster Body Language
50 x 70 cm - ref. 29602
50 x 70 cm - ref. 29603
&
POSTERS
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