APRIL 2021 - PHILADELPHIA REAL PRODUCERS MAGAZINE by Josh Buchter

PHILADELPHIA

C O N N E C T I N G .

E L E VAT I N G .

I N S P I R I N G .

Top Producer Cover Story BRITT MCLAUGHLIN AND BRITTANY NETTLES She Moves Philly, KW Philadelphia

Making a Difference TINA DEJESSE B.H.H.S. Fox & Roach, Society Hill

Preferred Partner Highlight KALEANDRA VICKS 3K Cleaning Service, LLC

And more...

APRIL 2021

2 • April 2 • April 2021 2021

@realproducers @realproducers

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Philadelphia Philadelphia Real Producers Real Producers •3 •3

WHITE WHITE LABEL LABEL Consulting, Consulting,LLC. LLC.

(267) (267) 582.0334 582.0334 sarawhitelabel@gmail.com sarawhitelabel@gmail.com

wwww w.whit w.whit el abe el abe lphilly.co lphilly.co m m 4 • April 4 • April 2021 2021

@realproducers @realproducers

White White Label Label Consulting, Consulting, LLC LLC partners partners with with you you to develop to develop unique unique strategies strategies andand solutions solutions to produce to produce results. results.

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Philadelphia Philadelphia Real Producers Real Producers •5 •5

PREFERRED PARTNERS PREFERRED PARTNERS

This section This section has been has been created created to give to give you easier you easier access access whenwhen searching searching for a for trusted a trusted real estate real estate affiliate. affiliate. TakeTake a minute a minute to familiarize to familiarize yourself yourself with the withbusinesses the businesses sponsoring sponsoring your your magazine. magazine. These These local local businesses businesses are proud are proud to partner to partner with you withand you make and make this magazine this magazine possible. possible. Please Please support support thesethese businesses businesses and thank and thank themthem for supporting for supporting the REALTOR® the REALTOR® community! community!

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6 • April 6 • April 2021 2021

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Center Center City Mortgage City Mortgage and Investments and Investments SteveSteve Grandizio Grandizio (215) (215) 668-5654 668-5654 steveg@centercity steveg@centercity morgage.com morgage.com

HomeHome FrontFront Mortgage Mortgage Creative Creative Mind Mind Productions ProductionsKaufmann Kaufmann & Associates, & Associates, PC PC Joseph Joseph McCabe McCabe Vernon Vernon Ray Ray Kristofer Kristofer Kaufmann Kaufmann (267) (267) 520-3711 520-3711 (267) (267) 819-7759 819-7759 (267) (267) 202-0377 202-0377 www.homefrontloans.com www.homefrontloans.com vernoncray@gmail.com vernoncray@gmail.com www.attorneykaufmann.com www.attorneykaufmann.com

Mortgage Mortgage Mom Mom at Greentree at Greentree PLUSH PLUSH ImageImage Corporation Corporation TITLETITLE COMPANY COMPANY Mortgage Mortgage Co LPCo LP Matt Robnett Matt Robnett Blackstone Blackstone Stewart Stewart Citizens Citizens BankBank Deanne Deanne Katsaros Katsaros (215) (215) 630-2071 630-2071 Abstract, Abstract, LLC LLC DavidDavid Dickinson Dickinson (609)(609) 605-7153 605-7153 www.plushimage.com www.plushimage.com DanaDana Stewart Stewart (609)(609) 792-7327 792-7327 www.mortgagemom.net www.mortgagemom.net (215) (215) 690-4402 690-4402 david.a.dickinson@ david.a.dickinson@ PROPERTY PROPERTY MANAGEMENT MANAGEMENT dsteweart@blackstone dsteweart@blackstone citizensbank.com citizensbank.com Summit Summit Mortgage Mortgage 20/2020/20 Real Estate Real Estate settlement.com settlement.com Corporation Corporation Property Property Management Management CrossCountry CrossCountry Josh Josh Giddings Giddings Walter Walter Marchowsky Marchowsky Keystone Keystone StateState Abstract Abstract LLC LLC Mortgage, Mortgage, LLC LLC (856)(856) 287-2532 287-2532 (215) (215) 357-2020 357-2020 JadahJadah Hill Hill Thomas Thomas Mellett Mellett jgiddings@ jgiddings@ www.2020realestate.net www.2020realestate.net (610) (610) 656-7107 656-7107 (267) (267) 688-1973 688-1973 summit-mortgage.com summit-mortgage.com jadah@btsclosings.com jadah@btsclosings.com www.TommyMortgages.com www.TommyMortgages.com City Wide City Wide RealtyRealty PESTPEST CONTROL CONTROL Aubrey Aubrey O’Neill O’Neill Walnut Walnut StreetStreet Closings, Closings, LLC LLC Crown Crown HomeHome Mortgage Mortgage Bug NBug OutN Out (215) (215) 310-6888 310-6888 Stephanie Stephanie Rybczyk Rybczyk Rick Riddle Rick Riddle Nicholas Nicholas EganEgan www.citywrealty.com www.citywrealty.com (267) (267) 566-4928 566-4928 (973) (973) 479-4682 479-4682 (215) (215) 331-6318 331-6318 stephanie@walnut stephanie@walnut crownhm.com crownhm.com bugnout.net@gmail.com bugnout.net@gmail.com PUBLIC PUBLIC ADJUSTING ADJUSTING streetclosings.com streetclosings.com SERVICES SERVICES Freedom Freedom Mortgage Mortgage PHOTOGRAPHY PHOTOGRAPHY Superior Superior Loss Loss TRASH TRASH REMOVAL REMOVAL + + Ken Jordan Ken Jordan Bryant Bryant Sanders Sanders Adjustment Adjustment LLC LLC CLEANOUTS CLEANOUTS (484)(484) 534-5097 534-5097 Photography Photography Shawn Shawn McKenna McKenna Sankofa Sankofa CleanClean Outs Outs freedommortgage.com/ freedommortgage.com/ Bryant Bryant Sanders Sanders (215) (215) 913-5443 913-5443 & Junk & Junk Removal Removal app/ken-jordan app/ken-jordan (267) (267) 230-5488 230-5488 shawn@slaclaims.com shawn@slaclaims.com KhaliaKhalia Luff Luff www.bryantsanders.com www.bryantsanders.com (215) (215) 987-2802 987-2802 Go Magnum Go Magnum LoansLoans REALREAL ESTATE ESTATE LAW LAW www.facebook.com/ www.facebook.com/ Christian Christian Best Best PHOTOGRAPHY PHOTOGRAPHY / / Joshua Joshua L. Thomas L. Thomas sankofacleanouts sankofacleanouts (215) (215) 987-4128 987-4128 MULTIMEDIA MULTIMEDIA & Associates & Associates christian@gomagnum christian@gomagnum CommercialPicture.com CommercialPicture.com Joshua Joshua Thomas Thomas loans.com loans.com Roman Roman Webdew Webdew (215) (215) 806-1733 806-1733 (215) (215) 595-4355 595-4355 joshualthomas@gmail.com joshualthomas@gmail.com www.comercialpicture.com www.comercialpicture.com

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Philadelphia Philadelphia Real Producers Real Producers •7 •7

P EPN E N SY N SY LVA LVA N IA N IA R ERAELA LE SETAT S TAT E EL AW L AW C ACNA N B EBFERU F RU S TSRTAT R AT I NIGN!G !

Simplify Simplify things things andand get get to the to the point point withwith Philadelphia’s Philadelphia’s TopTop RealReal Estate Estate Attorney! Attorney! KrisKris Kaufmann, Kaufmann, Attorney/Owner Attorney/Owner kris@attorneykaufmann.com kris@attorneykaufmann.com 14201420 Walnut Walnut St, Ste St,1216 Ste 1216 Philadelphia, Philadelphia, PA, 19102-4012 PA, 19102-4012 (610) (610) 703-8986 703-8986 www.attorneykaufmann.com www.attorneykaufmann.com English, English, Vietnamese, Vietnamese, Spanish Spanish

O n - OS ni t- eS i ot re oI nr - SI nt -u Sdti uo d i o

Vernon Vernon RayRay Photographer Photographer 267-819-7759 267-819-7759 vernoncray@gmail.com vernoncray@gmail.com • www.allmoneyshots.com • www.allmoneyshots.com

Professional Professional Photo Photo andand Video Video Services Services 8 • April 8 • April 2021 2021

@allmoneyshots @allmoneyshots @realproducers @realproducers

M O M ROTRGT AGGA EG EC OC M O PMAPNA YN Y

BUILT BUILTBY BYREALTORS REALTORS FOR FORREALTORS REALTORS RESIDENTIAL RESIDENTIAL & COMMERCIAL & COMMERCIAL MORTGAGES MORTGAGES

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JointJoint Venture Venture Opportunities Opportunities Available Available

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Veteran Veteran Owned Owned & Operated & Operated Philadelphia Philadelphia Real Producers Real Producers •9 •9

THETHE KEYKEY TO A TOSUCCESSFUL A SUCCESSFUL CLOSING CLOSING

Powered Powered by Qualia by Qualia All of Allour of our partners partners & their & their clients clients can can now: now: Order Order closings closings with with one click one click Get real-time Get real-time updates updates on on the closing the closing process process SendSend messages messages and share and share documents documents securely securely Use our Usemobile our mobile app while app while on the ongo the go

Joint Joint ventures ventures offered offered to brokers to brokers with with $50$50 million million in buyer in buyer volume. volume.

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10 • April 10 • April 2021 2021

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O FOFFEFREI R NIG N GH O HM OM E , ET, ETREM RM I T EI T, ER, ARD AO DN ON AN AD N DS ESW EW E RE RS CSO CP OEP EI NISNPSEPCETCI O T IN OSN! S !

REALTORS–Eagle REALTORS–Eagle Inspections Inspections LLC isLLC excited is excited to to send you sendyour you own yourpersonal own personal inspection inspection dashboard, dashboard, so from so your from phone your phone or anyorcomputer any computer you can: you can: • Quickly • Quickly see our seeavailability our availability and book and an book inspection. an inspection. • View• your View past yourinspections past inspections performed performed by ourbyteam. our team. • Update • Update your personal your personal information, information, biography, biography, and and photophoto for ourforreport our report delivery delivery page.page. (We love (Wehelping love helping you market you market yourself!) yourself!) Please Please call orcall email or email to receive to receive your personal your personal link! link!

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| Email: | Email: eagleinspect@gmail.com eagleinspect@gmail.com | Website: | Website: www.eagleinspectionpa.com www.eagleinspectionpa.com Follow Follow and and tag us! tag@eagle_inspect us! @eagle_inspect • #eagleinspections • #eagleinspections realproducersmag.com realproducersmag.com

Philadelphia Philadelphia Real Producers Real Producers • 11 • 11

TABLE TA BLEOF OF

CCOONNTTEENNTTSS 06 06

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Preferred Preferred Partners Partners

MeetMeet the the PhiladelPhiladelphia Real phia Real Producers Producers TeamTeam

Making Making a a Difference Difference Tina Tina DeJesse DeJesse

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40 40

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Top Top Producer Producer CoverCover Story:Story: She Moves She Moves PhillyPhilly

Preferred Preferred Partner Partner Highlight Highlight Kaleandra Kaleandra Vicks,Vicks, 3K 3K Cleaning Cleaning Service Service

Financial Financial Fitness Fitness Are You Are You Financially Financially Literate? Literate?

If youIfare youinterested are interested in contributing in contributing or nominating or nominating Realtors Realtors for certain for certain stories, stories, please please emailemail us at us josh.buchter@realproducersmag.com. at josh.buchter@realproducersmag.com. DISCLAIMER: DISCLAIMER: Any articles Any articles includedincluded in this publication in this publication and/or opinions and/or opinions expressed expressed therein do therein not necessarily do not necessarily reflect the reflect views theofviews The N2 of The Company N2 Company d/b/a Real d/b/a Producers Real Producers but remain but remain solely those solelyofthose the author(s). of the author(s). The paidThe advertisements paid advertisements contained contained within the within Philadelphia the Philadelphia Real Producers Real Producers magazine magazine are not endorsed are not endorsed or recommended or recommended by The N2 by The Company N2 Company or the or the publisher. publisher. Therefore, Therefore, neither The neither N2 The Company N2 Company nor the nor publisher the publisher may be may held be liable heldorliable responsible or responsible for business for business practices practices of theseofcompanies. these companies.

NN OO MM I NI N AT AE T EA AC C OO VV ER E RS T SO TO RY RY P H PI LHAI D L AE D L PEHL PI AH I A

P H I L A DPEHL IPLHAI D AE L P H I A

C O N N EC O T INNNGE. C ET LI E N VGA. T EI LN EGV. A ITNI SN PGI .R I N S G P. I R I N G .

Please Please send send all all nominations nominations to to

Top Producer Cover Story Top Producer Cover Story BRITT MCLAUGHLIN AND BRITT MCLAUGHLIN AND BRITTANY NETTLES BRITTANY NETTLES She Moves She Moves Philly, KW Philadelphia Philly, KW Philadelphia

Making a Difference Making a Difference

josh.buchter@realproducersmag.com josh.buchter@realproducersmag.com

TINA DEJESSE B.H.H.S. Fox Roach, Society Hill

Preferred Partner Highlight Preferred Partner Highlight KALEANDRA VICKS KALEANDRA VICKS 3K Cleaning Service, LLC 3K Cleaning Service, LLC

And more...

A P R I L 2 0 2 1A P R I L 2 0 2 1

12 • April 12 • April 2021 2021

@realproducers @realproducers

STEP STEPYOUR YOURGAME GAMEUP. UP. @PLUSHimagecorp @PLUSHimagecorp

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Philadelphia Philadelphia Real Producers Real Producers • 13 • 13

PROPERTY PROPERTYMANAGEMENT, MANAGEMENT, BROKERAGE BROKERAGE& &RENTAL RENTALSERVICES SERVICES ININPHILADELPHIA. PHILADELPHIA.

CITYWREALTY.COM CITYWREALTY.COM | (215) | (215) 310-6888 310-6888 | (267) | (267) 908-6721 908-6721 818818 N 4TH N 4TH STST SUITE SUITE C-1C-1 PHILADELPHIA, PHILADELPHIA, PAPA 19123 19123 14 • April 14 • April 2021 2021

@realproducers @realproducers

M EMEETE TT HTEH P E HPI H LA I LDAEDLEPLHPI H AIR A ERAELAPL RPORDOUDCUECRESR TS ETAEMA M

JoshJosh Buchter Buchter Owner/Publisher Owner/Publisher

Vernon Vernon Ray Ray Creative Creative Mind Mind Productions Productions

Geneva Geneva Eilerston Eilerston Ad Management Ad Management TeamTeam Reprints Reprints Manager Manager

Megan Megan McDonnell McDonnell Executive Executive Assistant Assistant

MattMatt Robnett Robnett PLUSH PLUSH ImageImage Corporation Corporation

DaveDave Danielson Danielson WriterWriter

SaraSara Howanski, Howanski, Marketing Marketing Director Director

KatieKatie Kohler Kohler WriterWriter

Bryant Bryant Sanders Sanders

BryantBryant Sanders Sanders Photography Photography

Melissa Melissa Garces Garces

Content Content Coordinator Coordinator

If you are If you interested are interested in contributing in contributing or nominating or nominating REALTORS® REALTORS® for certain for certain stories,stories, pleaseplease email us email at josh.buchter@realproducersmag.com. us at josh.buchter@realproducersmag.com.

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Philadelphia Philadelphia Real Producers Real Producers • 15 • 15

JOSHUA JOSHUALLTT HOMAS HOMAS&&AA SSOCIATES SSOCIATES Whether Whether working working together together withwith a distressed a distressed homeowner homeowner or navigating or navigating the complex the complex process process of closing of closing withwith a large a large corporation, corporation, no job no is job too is big too or bigsmall, or small, and and we are we here are here to work to work hardhard withwith you and you and get the get the job done, job done, and and we always we always put the put client's the client's needs needs first.first.

•

225 225 Wilmington Wilmington W Chester W Chester Pike,Pike, SuiteSuite 200200 Chadds Chadds Ford, Ford, PA 19317 PA 19317 • Phone: • Phone: 484-233-6500 484-233-6500 Direct: Direct: 215-806-1733 215-806-1733 • JoshuaLThomas@gmail.com • JoshuaLThomas@gmail.com • jltanda.com • jltanda.com

DO DOYOU YOUHAVE HAVEHOME HOMEDAMAGES? DAMAGES?

Your Your Insurance Insurance Company Company Hires Hires Professionals Professionals To Protect To Protect Their Their Assessments. Assessments. Shouldn't Shouldn't You? You?

@realproducers @realproducers

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Philadelphia Philadelphia Real Producers Real Producers • 17 • 17

YOUR YOURMORTGAGE MORTGAGECONSULTANT CONSULTANT Understand UnderstandYour YourNeeds Needs SHOULD SHOULD

I'mI'mthat thatguy! guy!Let'Let's sclose closethat thatdeal dealtogether! together! “The “The homebuying homebuying experience experience is soismany so many more more emotions emotions thanthan I I waswas EVER EVER expecting, expecting, DGKPI KV YCU O[ ƂTUV DGKPI KV YCU O[ ƂTUV time. time. PaulPaul answered answered all all my my questions, questions, no no matter matter howhow sillysilly they they maymay have have seemed seemed andand didn't didn't make make me me feelfeel sillysilly asking! asking! Everything Everything waswas relayed relayed in terms in terms thatthat weren't weren't always always "industry" "industry" language, language, veryvery easy easy to follow. to follow. Extremely Extremely responsive responsive andand always always available. available. TheThe realreal difference difference waswas howhow personal personal thethe experience experience felt,felt, thethe kindness kindness andand understanding understanding waswas above above & beyond & beyond while while remaining remaining thethe most most professional.” professional.”

Paul Paul Arena Arena

Mortgage Mortgage Consultant Consultant | NMLS# | NMLS# 1231141 1231141

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18 • April 18 • April 2021 2021

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A nomination currently currently lookslooks like this: like this: You email You email us at us josh. at josh. Real Real Producers Producers magazine magazine started started in Indianapolis in Indianapolis in 2015 in 2015 and isand is A nomination buchter@realproducersmag.com buchter@realproducersmag.com with with the subject the subject line, line, now in now over in over 100 markets 100 markets across across the nation the nation and spreading and spreading rapidly. rapidly. “Nomination: (Name (Name of Nominee).” of Nominee).” Please Please explain explain why you why you Philadelphia Philadelphia REALREAL Producers Producers launched launched in May in 2019. May 2019. NameName a a “Nomination: are nominating are nominating themthem to beto featured. be featured. It could It could be they be they have have an an largelarge city and citywe andare wethere are there or will orbe will soon! be soon! amazing amazing storystory that needs that needs to beto told be — told perhaps — perhaps they they overcame overcame extreme obstacles, obstacles, they they are an are exceptional an exceptional leader, leader, have have the best the best In every In every market, market, we take we the takeTop the500 Topagents, 500 agents, basedbased off ofoff theof the extreme customer service, service, or they or they give back give back to thetocommunity the community in a big in a big MLS MLS production, production, and we andbuild we build an exclusive an exclusive magazine magazine around around customer etc. The etc. next The next step is step an is interview an interview with with us tous ensure to ensure it’s a it’s a thosethose agents. agents. We share We share their their stories, stories, successes, successes, market market trends, trends, way, way, good good fit. Iffit. it all If it works all works out, then out, then we put wethe putwheels the wheels in motion in motion for for upcoming upcoming events events — really, — really, anything anything that will thatconnect, will connect, inform inform and and our writer our writer to conduct to conduct an interview an interview to write to write the article the article and for and for inspire, inspire, we put weinput theinmonthly the monthly publication. publication. our photographers our photographers to schedule to schedule a photoshoot. a photoshoot. We strive We strive to inform to inform and inspire and inspire the top theproducing top producing real estate real estate Q: WHAT DOES DOES IT COST IT COST A REALTOR® A REALTOR® agents agents in theinlocal the local market market and connect and connect themthem socially. socially. The secThe sec- Q: WHAT /TEAM TO BE TOFEATURED? BE FEATURED? ondary ondary focusfocus is to provide is to provide an avenue an avenue for our foraffiliate our affiliate partners partners /TEAM A: Zero, zilch,zilch, zippo,zippo, nada,nada, nil. Itnil. costs It costs nothing, nothing, my friends, my friends, so so to create to create relationships relationships with with thesethese top performers top performers on a level on a level that thatA: Zero, nominate nominate away!away! We are Wenot areanot pay-to-play a pay-to-play model. model. We share We share real real they might they might not be not able be to able achieve to achieve on their on their own. own. stories stories of real ofproducers. real producers. Q: WHO Q: WHO RECEIVES RECEIVES Philadelphia Philadelphia REALREAL Q: WHO Q: WHO ARE ARE THE THE PREFERRED PREFERRED PARTNERS? PARTNERS? Producers Producers MAGAZINE? MAGAZINE? A: Anyone A: Anyone listedlisted as a “preferred as a “preferred partner” partner” in theinfront the front of theof the A: The A: top The500 top agents 500 agents whose whose brokerage brokerage is located is located in in magazine magazine is a part is a of part this ofcommunity. this community. TheyThey will have will have an adan in ad in Philadelphia Philadelphia County County basedbased on total on total Volume Volume production production reported reported issueissue of theofmagazine, the magazine, attend attend our quarterly our quarterly events, events, and be and a be a to BRIGHT to BRIGHT MLS MLS for the forprevious the previous calendar calendar year.year. Approximately Approximatelyeveryevery part ourofonline our online community. community. We don’t We don’t just find justthese find these businesses businesses 18,000 18,000 agents agents are licensed are licensed in Philadelphia in Philadelphia county. county. We cut Wethe cut the part of offstreet, the street, nor do nor wedowork we work with with all businesses all businesses that approach that approach list off listatoff #500, at #500, and the anddistribution the distribution list was list born. was born. The 2021 The 2021 off the us. of One many of many of theoftop theagents top agents has recommended has recommended everyevery singlesingle Top 500 Top cutoff 500 cutoff is $4ismillion $4 million (based (based on total on total volume volume production productionus. One preferred partner partner you see youinsee this inpublication. this publication. We won’t We won’t even even numbers numbers fromfrom 2020). 2020). The list Thewill listreset will reset at theatend theof end theofyear the year preferred meetmeet with with a business a business that has thatnot hasbeen not been vetted vetted by one byofone youofand you and and will andcontinue will continue to update to update annually. annually. “stamped “stamped for approval,” for approval,” in a sense. in a sense. Our goal Our is goal to create is to create a powera powerhousehouse network, network, not only not for onlythe forbest the REALTORS® best REALTORS® in theinarea the but area but Q: WHAT Q: WHAT IS THE IS THE PROCESS PROCESS FOR FOR BEING BEING FEATURED FEATURED the best the affiliates, best affiliates, as well, as well, so wesocan wegrow can grow stronger stronger together. together. IN THIS IN THIS MAGAZINE? MAGAZINE? A: It’sA:really It’s really simple simple — every — every feature feature you see youhas seefirst has been first been nom-nomQ: HOW CANCAN I RECOMMEND I RECOMMEND A PREFERRED A PREFERRED PARTNER? PARTNER? inated. inated. You can Younominate can nominate otherother REALTORS®, REALTORS®, affiliates, affiliates, brokers, brokers,Q: HOW A: If A: youIfknow you know and want and want to recommend to recommend a local a local business business that that owners, owners, or even or even yourself! yourself! OfficeOffice leaders leaders can also can nominate also nominate works with with top REALTORS®, top REALTORS®, please please emailemail us to us letto uslet know us know at at REALTORS®. REALTORS®. We will Weconsider will consider anyone anyone brought brought to ourtoattention our attentionworks josh.buchter@realproducersmag.com. josh.buchter@realproducersmag.com. who is who in the is inTop the500 Topbecause 500 because we don’t we don’t knowknow everyone’s everyone’s story,story, so so we need we need your your help to help learn to learn aboutabout them.them. 20 • April 20 • April 2021 2021

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Philadelphia Philadelphia Real Producers Real Producers • 25 • 25

DeJesse DeJesse

TINA TINA

Berkshire Berkshire Hathaway Hathaway HomeServices HomeServices FoxFox andand Roach, Roach, Society Society Hill Hill

TinaTina DeJesse, DeJesse, an independent an independent agent agent at Berkshire at Berkshire Hathaway Hathaway FoxFox andand Roach, Roach, Society Society Hill,Hill, is the is the subject subject of this of this month’s month’s “Making “Making a a Difference” Difference” feature. feature.

She primarily She primarily services services the areas the areas of Passyunk of Passyunk Square, Square, East Passyunk East Passyunk Crossing, Crossing, Newbold, Newbold, Pennsport, Pennsport, PointPoint Breeze, Breeze, Girard Girard Estate, Estate, and all and ofall of SouthSouth Philadelphia. Philadelphia. Tina Tina was born was born and raised and raised in Passyunk in Passyunk Square Square and and now raises now raises her own her family own family there.there. WhenWhen she purshe purchased chased her first herhome, first home, the experience the experience left her leftunderher underwhelmed, whelmed, especially especially for a for first-time a first-time homebuyer. homebuyer. She She decided decided to become to become a REALTOR® a REALTOR® because because she felt sheshe felt she couldcould provide provide a better a better experience experience for what for what is often is often the biggest the biggest purchase purchase of a person’s of a person’s life. She life.received She received her real herestate real estate license license in 2004, in 2004, and today, and today, she still she still gets the getssame the same satisfaction satisfaction as sheasdid shewhen did when she she started started helping helping people people realize realize their their dreams. dreams. Tina Tina has seen has seen Philadelphia Philadelphia go through go through manymany changes, changes, and as and a lifelong as a lifelong resident resident with with strong strong ties toties to the community, the community, it gives it gives her aher keen a keen insight insight and unique and unique perspective perspective of theofreal theestate real estate market. market. She earns She earns cli- clients’ ents’ truststrusts by truly by truly takingtaking the time the to time listen to listen and help and help themthem navigate navigate the buying the buying or selling or selling process. process. are some are some of theofmajor the major The “second The “second mayor mayor of Philadelphia” of Philadelphia” WhatWhat changes changes you have you have seen seen in theinSouth the South and this andmonth’s this month’s “Making “Making a a Tina’sTina’s friends friends call her callthe her“second the “second mayor mayor of of Philadelphia area since area since you started? you started? Difference” Difference” feature feature took took somesome time time to toPhiladelphia Philadelphia.” Philadelphia.” She enjoys She enjoys socializing socializing with with people people hold court Tina:Tina: SouthSouth Philadelphia Philadelphia has always has always hold court and answer and answer questions questions from from and businesses and businesses in theinneighborhood the neighborhood and helping and helping her her been been diverse. diverse. For more For more than than a couple a couple Real Real Producers. Producers. community. community. She isShe also is involved also involved in Autism in Autism Speaks, Speaks, centuries, centuries, it hasitattracted has attracted a wide a wide the largest the largest autism autism advocacy advocacy organization organization in thein the This interview of cultures, of cultures, mainly mainly immigrants, immigrants, This interview has been has been edited edited for for rangerange United United States. States. settling settling into different into different neighborhoods neighborhoods length length and clarity. and clarity. 26 • April 26 • April 2021 2021

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making making a difference a difference WrittenWritten by: Katie by: Kohler Katie Kohler Photography Photography by: Bryant by: Bryant Sanders Sanders Photography Photography

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Philadelphia Philadelphia Real Producers Real Producers • 27 • 27

children who want who want to beto in be theinright the right broken broken up byup their by their ethnicity. ethnicity. One of One of children school school zone,zone, or a doctor or a doctor who works who works the greatest the greatest changes changes is that is our thatneighour neighin a Jersey health health system system and wants and wants borhoods borhoods are now are anow great a great melting melting in a Jersey close be close to thetobridge. the bridge. Or it Or could it could pot made pot made up ofup many of many different different people peopleto beto be a young singlesingle professional professional who who from from all parts all parts of theofcountry. the country. AsideAside be a young to find tofriendships find friendships and aand sense a sense from from the dramatic the dramatic increase increase in value, in value, wantswants of community. SouthSouth Philadelphia Philadelphia is now is one nowofone theof theof community. mostmost coveted coveted places places to live. to live. You have You have a deep a deep commitment commitment to to the community. Why Why do you dofeel youthis feel this Why Why are you arecalled you called the second the second mayor mayorthe community. is important? is important? of Philadelphia? of Philadelphia? Tina: Tina: Tina:Tin I’ve a:been I’ve been calledcalled that for thata for while, a while, Communities Communities and community and community

and Iand am thinking I am thinking of running of running for for spiritspirit are what are what holdsholds citiescities together. together. mayor mayor (laughs). (laughs). I think I think people people call call WhenWhen we stop we caring stop caring aboutabout our neighour neighme the memayor the mayor because because I haveI have lived lived bors, bors, our store our store owners, owners, and the andpeople the people in Philadelphia in Philadelphia my whole my whole life, and life, and who work who work here,here, it creates it creates tension tension and and I’ve come I’ve come to know to know so many so many people people strife.strife. But when But when we herald we herald commucommuand take and time take time to talk toto talk them, to them, the the nitiesnities we attract we attract even greater even greater people people way most way most mayors mayors do. I love do. I our lovecity our city here.here. People People want want to livetoinlive South in South and care and about care about my fellow my fellow citizens. citizens. Philadelphia Philadelphia because because of ourofcommitour commitAs a REALTOR®, As a REALTOR®, I’ve come I’ve come to know to know mentment to building to building and preserving and preserving our our everyevery part of part this ofcity this–city its greatest – its greatest communities. communities. FromFrom playgrounds playgrounds to dogto dog attributes attributes and its and shortcomings. its shortcomings. I am I amparks,parks, community community gardens gardens and workand workconstantly constantly discussing discussing how we howcan we can spaces spaces like BOK, like BOK, I work I work hard to hard help to help makemake it better. it better. In a lot In of a lot ways, of ways, I do I do families families find afind community a community in which in which to to whatwhat I think I think a mayor a mayor wouldwould do. do. thrive. thrive. It’s allIt’s part allof part myofcommitment my commitment to to beingbeing a dream a dream maker. maker.

Real Producers Real Producers – – Real People Real People Favorite Favorite movie: movie: The Apartment, The Apartment, A Thousand A Thousand Clowns Clowns TV show: TV show: Bewitched Bewitched Restaurant: Restaurant: Burrata Burrata and Palizzi and Palizzi Club Club Book:Book: The Power The Power of Now of Now Team:Team: Philadelphia Philadelphia Phillies Phillies PlacePlace to goto ingo theinPhiladelphia the Philadelphia area:area: The Navy The Navy Yard Yard Vacation Vacation spot:spot: Atlantic Atlantic City and CityItaly and Italy Real Producers Real Producers – Real – Achievements Real Achievements Winner Winner of Philadelphia of Philadelphia Magazine’s Magazine’s 5-Star5-Star REALTOR® REALTOR® Award Award B.H.H.S. B.H.H.S. President’s President’s and Chairman and Chairman CircleCircle LHS e-Professional LHS e-Professional e-Certified e-Certified GRI GRI

In one Inof one your of your bios you bioscall youyourself call yourself a “REALTOR® a “REALTOR® and dream and dream maker.” maker.” WhatWhat are some are some of your of your goalsgoals for 2021? for 2021? Owning Owning a home a home is a dream is a dream for many for many Tina:Tina: CitiesCities werewere hit the hithardest the hardest by by people. people. Also,Also, a home a home is where is where dreams dreams the pandemic. the pandemic. I want I want to bridge to bridge people, people, and memories and memories are made. are made. This is This a big is a bigresidents, residents, and the andbusiness the business commucommuresponsibility responsibility for a for REALTOR®. a REALTOR®. WhatWhat nity together, nity together, sell this sellgreat this great city and city and are some are some waysways you make you make this process this process be part be of part theofhealing the healing process. process. a dream a dream for clients? for clients? Tina:Tina: I don’t I don’t just sell justhouses, sell houses, I sell I sell WhatWhat advice advice would would you you give REALTORS® give REALTORS® who are whojust arestarting just starting homes. homes. It’s why It’s Iwhy am also I am called also called “your“your Philadelphia? in Philadelphia? favorite favorite homehome girl.”girl.” A lot Agoes lot goes into into out inout finding finding a house a house and aand community a community you youTina:Tina: Becoming Becoming a REALTOR® a REALTOR® takestakes

call home. call home. EveryEvery one ofone myofclients my clients time,time, commitment, commitment, and determination and determination has needs has needs and desires, and desires, and Iand work I work to toto succeed. to succeed. Cultivating Cultivating a network, a network, understand understand thosethose preferences preferences and and earning earning trust trust of theofpeople the people takestakes sometimes sometimes help them help them identify identify goals.goals. countless countless transactions transactions and hardand hardFromFrom the married the married couple couple with with two two earned earned work.work. But you Butcan youdo can it.do I did! it. I did!

28 • April 28 • April 2021 2021

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Philadelphia Philadelphia Real Producers Real Producers • 29 • 29

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30 • April 30 • April 2021 2021

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Philadelphia Philadelphia Real Producers Real Producers • 31 • 31

toptop producer producer cover cover story story WrittenWritten by: Katie by: Kohler Katie Kohler Photography Photography by: PLUSH by: PLUSH ImageImage Corporation Corporation

Britt Britt McLaughlin McLaughlin &&Brittany Brittany Nettles Nettles She She Moves Moves Philly Philly atat Keller Keller Williams Williams Philadelphia Philadelphia

32 • April 32 • April 2021 2021

@realproducers @realproducers

BrittBritt McLaughlin McLaughlin and and Brittany Brittany Nettles Nettles are co-founders are co-founders of She of She Moves Moves Philly, Philly, a topa real top real estate estate teamteam located located in Philadelphia. in Philadelphia. There There is noisneed no need to settle to settle for one for one Britt,Britt, or one or one REALTOR®, REALTOR®, when when you you can can workwork withwith this this powerhouse powerhouse pair.pair. She Moves She Moves PhillyPhilly specializes specializes in buyer, in buyer, seller,seller, and investor and investor clients. clients. However, However, they they go way go beyond way beyond just real justestate, real estate, and pride and pride themselves themselves on selling on selling hospitality, hospitality, too. As too. As a concierge a concierge service service and as and friends as friends of their of their clients, clients, “The“The Britts” Britts” (Britt(Britt and Brittany) and Brittany) understand understand whatwhat it takes it takes to support to support homebuyers, homebuyers, sellers, sellers, and renters and renters in thein the Philadelphia Philadelphia area.area. She Moves She Moves PhillyPhilly is a women-owned is a women-owned and operated and operated team team who believes who believes in in building building community community through through guid-guidance,ance, expertise, expertise, and teamwork. and teamwork. Brittany Brittany Nettles Nettles is a Penn is a Penn StateState graduate graduate with awith degree a degree in Business in Business and Marketing. and Marketing. At 22,Atwith 22, several with several yearsyears of sales of sales and hosand hospitality pitality experience experience underunder her belt, her Brittany belt, Brittany sought sought a newaventure. new venture. In 2017, In 2017, she started she started and and cultivated cultivated her real herestate real estate brand, brand, She Moves She Moves Philly,Philly, into ainto $13amillion $13 million real estate real estate business business by thebyend theofend its of second its second year. year. She also Sheearned also earned the title theof title “Rookie of “Rookie of theofYear” the Year” and #8 and solo #8 solo agentagent at Keller at Keller Williams Williams Philadelphia Philadelphia in 2017. in 2017. In 2018, In 2018, Brittany Brittany was named was named #1 solo #1agent solo agent and and hiredhired her first heradmin. first admin. Britt Britt McLaughlin, McLaughlin, a Bucks a Bucks County County native, native, has been has been a licensed a licensed REALTOR® REALTOR® sincesince 2017.2017. Britt Britt grewgrew up in up theinindustry. the industry. Her mom Her mom was awas a REALTOR® REALTOR® and dad andwas dadawas residential a residential builder builder and so and hersochildhood her childhood was filled was filled with with open open realproducersmag.com realproducersmag.com

Philadelphia Philadelphia Real Producers Real Producers • 33 • 33

industry. industry. WhatWhat werewere somesome of theoflessons the lessonsMostMost of theofteams the teams are headed are headed by partby parthouses houses and job andsites. job sites. Her parents Her parents you learned from from that experience that experience that that ners ners or co-founders or co-founders who are wholongtime are longtime werewere always always working working on their on their you learned you today? you today? friends friends or a husband/wife or a husband/wife team.team. You met You met craft craft and growing and growing their their busi-busi- helpshelps Britt McLaughlin: IG then IG then seemed seemed to instantly to instantly con- conAlways Always comecome from from over over nesses nesses whichwhich modeled modeled a strong a strongBritt McLaughlin: WhatWhat qualities qualities of each of each otherother mademade curiosity curiosity and question and question the status the status quo. quo. nect.nect. workwork ethic ethic and drive. and drive. Britt Britt underunderyou want you want to work to work together? together? Just because something something has always has always stands stands that for thatsome, for some, a home a home Just because Britt McLaughlin: done done that way that doesn’t way doesn’t meanmean it’s the it’s theBritt McLaughlin: Our core Our values core values are are mightmight be thebebiggest the biggest decision decision of ofbeen been best way. I’m always I’m always looking looking for ways for ways similar similar and we andhave we have the same the same workwork ethic ethic their their life, and life,for andothers for others it’s a it’s a best way. to optimize our systems our systems and delight and delight our ourand drive. and drive. Brittany Brittany is theisyin thetoyin mytoyang. my yang. calculated calculated financial financial decision decision to to to optimize clients. I hadIto had retrain to retrain my brain my brain not tonot to I’m very I’m analytical very analytical and she andisshe empathetic. is empathetic. further further their their investment investment portfoportfo-clients. (in email) (in email) like alike corporate a corporate robotrobot We also Weenjoy also enjoy a lot of a lot theofsame the same thingsthings and and lio. Meeting lio. Meeting people people where where they they speakspeak and actually learnlearn to actively to actively listen.listen. It It have have a lot of a lot overlap of overlap in ourinpersonal our personal lives.lives. are and arehelping and helping themthem achieve achieve and actually has helped has helped immensely immensely in connecting in connecting Brittany Brittany has become has become family. family. We have We have a a their their goalsgoals is paramount. is paramount. with with clients, clients, agents, agents, and vendors and vendors in thein the very symbiotic very symbiotic relationship relationship and really and really real estate world. world. understand understand that we thatboth we can’t both can’t be 100% be 100% all all Britt Britt and Brittany and Brittany first confirst con- real estate the time the so time wesoebb weand ebbflow and as flow needed as needed to to nected nected via Instagram via Instagram and met andat met at support support each each other.other. We joke, We joke, but itbut is true, it is true, a coffee a coffee shop shop soon soon after.after. AboutAbout you get youtwo getBritts two Britts for the forprice the price of one. of one. two years two years later,later, the dynamic the dynamic duo duo was born was born and the andShe theMoves She Moves Brittany Brittany Nettles: Nettles: Britt Britt answered answered that that PhillyPhilly teamteam became became official. official. For For well.well. One more One more thingthing I’ll add I’llisadd trust. is trust. a fullatimeline, full timeline, and to and seetoone see one We learned We learned quickly quickly that we thatcan wetrust can trust of theofbest the websites best websites of anyofReal any Real each each other.other. It’s the It’sfoundation the foundation of ourof our Estate Estate teamteam in Philadelphia, in Philadelphia, friendship friendship and subsequently, and subsequently, the catathe catavisit shemovesphilly.com. visit shemovesphilly.com. lyst for lystour forpartnership. our partnership. We trust We trust that that SinceSince joining joining forces forces in 2019, in 2019, we always we always have have each each other’s other’s backsbacks and and Brittany Brittany & Britt & Britt have have grown grown the the trust trust we always we always have have good good intentions, intentions, teamteam and the andbrand the brand by focusing by focusing even even whenwhen we’rewe’re wrong. wrong. We trust We trust that that on client on client relationships relationships and creand crewe’ll we’ll showshow up forupeach for each otherother everyevery sin- sinatingating efficient efficient workflows. workflows. Britt Britt gle day. gle Our day. relationship Our relationship is notisperfect not perfect and Brittany and Brittany understand understand that that (what(what relationship relationship is?) and is?)we andcontinue we continue the buying the buying and selling and selling process process to work to work on it on every it every day. However, day. However, we we isn’t always isn’t always linear, linear, but they but they trusttrust that we thatboth we both try, and try,that and alone that alone is is workwork hard hard to make to make the process the process an invaluable an invaluable characteristic. characteristic. as smooth as smooth as possible. as possible. Clients’ Clients’ goalsgoals are their are their top priority top priority and and Let’s Let’s talk about talk about hospitality. hospitality. Why Why is is whether whether it’s your it’s your first or first fiftieth or fiftieth this such this such a strong a strong part of part She of Moves She Moves time time through through the process the process of buyof buyPhilly’s Philly’s vision? vision? ing oring selling, or selling, the Britts the Britts aim to aim to Britt McLaughlin: Britt McLaughlin: Real estate Real estate can feel canvery feel very makemake the transaction the transaction seamless. seamless. transactional. transactional. Of course Of course therethere is a transis a transCurrently, Currently, She Moves She Moves PhillyPhilly pro- proaction, but itbut is typically it is typically a verya large very large and and Brittany Nettles: Nettles: Communication Communication is is action, ducesduces over over $50.2$50.2 million million a yeara yearBrittany expensive decision decision for our forclients. our clients. OftenOften everything. everything. Whether Whether you have you have good good expensive in real inestate real estate salessales and isand theis#1the #1 it is also it isvery also emotional, very emotional, so wesobelieve we believe bad news, bad news, or anything or anything in between, in between, largelarge teamteam at KW atPhiladelphia KW Philadelphianews,news, in providing the education, the education, support, support, and and people people just want just want to understand to understand what’s what’s in providing in units in units and volume. and volume. hospitality to allto of all ourofclients. our clients. goinggoing on. Figure on. Figure out your out your communicacommunica- hospitality tion style tion style and then and then understand understand whatwhat The Britts The Britts answered answered somesome ques-queseveryone everyone else’s else’s communication communication stylesstyles Brittany Brittany Nettles: Nettles: Hospitality Hospitality is in our is in our tionstions from from Real Real Producers. Producers. are asare well. as well. Communication Communication becomes becomes an an DNA.DNA. We want We want our clients our clients to feel to feel integral integral part of part your of your dailydaily operations, operations, like they’re like they’re consistently consistently supported, supported, This interview This interview has been has been especially whenwhen you’re you’re balancing balancing a a respected, respected, and educated. and educated. Follow Follow the the edited edited for length for length and clarity. and clarity. especially team,team, clients, clients, family, family, friends. friends. It’s someIt’s some-golden golden rule -rule do unto - do unto others others as you as you that I’m thatworking I’m working on daily. on daily. wouldwould have have themthem do unto do unto you. From you. From You both You both worked worked at startups at startups thingthing initialinitial call tocall executed to executed contract contract and and before before entering entering the real theestate real estate

34 • April 34 • April 2021 2021

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WeWe have have a very a very symbiotic symbiotic relationship relationship andand really really understand understand that that wewe both both can’t can’t be be 100% 100% all all thethe time time so so WEWE EBB EBB AND AND as as needed needed to support to support each each other. other. WeWe joke, joke, butbut it isittrue, is true, FLOW FLOW YOU YOU GET GET TWO TWO BRITTS BRITTS FOR FOR THE THE PRICE PRICE OFOF ONE ONE . . realproducersmag.com realproducersmag.com

Philadelphia Philadelphia Real Producers Real Producers • 35 • 35

beyond, beyond, we pride we pride ourselves ourselves in in providing providing our client our client with with an an experience, experience, not just notajust transa transaction. action. The transaction The transaction itselfitself can seem can seem hairyhairy and scary, and scary, but but we dowe our dobest our to best make to make clients clients comfortable comfortable and confident and confident throughout throughout the process. the process. Our Our goal is goal forisclients for clients to feel tolike feel like family family by the bytime the time we get wetoget to the settlement the settlement table.table. If weIf we achieve achieve that goal, that goal, then then our our mission mission is accomplished. is accomplished. You’ve You’ve continued continued to grow to grow and and experience experience success success each each year. year. WhatWhat are some are some reasons reasons for this? for this? Britt McLaughlin: Britt McLaughlin: We really We really

run arun leana business lean business and rely and rely on the onrelationships the relationships we have we have built.built. It hasItled hastoled a fantastic to a fantastic referral referral business business and aand dataa database base of repeat of repeat clients. clients. Brittany Brittany Nettles: Nettles: We also We lean also lean in to in ourtoclients our clients and brokerage. and brokerage. We keep We keep in touch in touch with with our cliour clients post-settlement. ents post-settlement. We grow We grow ourselves ourselves as agents as agents and stay and stay connected connected at a brokerage at a brokerage level.level. We have We have also gotten also gotten reallyreally good good at storytelling at storytelling on social on social media. media. WithWith permission, permission, we we shareshare our clients’ our clients’ successes, successes, trials,trials, and tribulations. and tribulations. It’s It’s helped helped us connect us connect with with our our community community on a more on a more intimate intimate level level as weasshare we share the reality the reality of real ofestate. real estate. It’s been It’s been neat to neat to see how see friends how friends and followers and followers respond/interact. respond/interact. That That has has helped helped us humanize us humanize our busiour business ness and ultimately and ultimately growgrow as a as a business/team business/team as well. as well.

a fullatime full rental time rental agent,agent, and toand addto add a buyer a buyer specialist specialist whichwhich we have we have already already accomplished. accomplished. Now Now we are we are working working on workflows on workflows and systems and systems to ensure to ensure their their continued continued success success and growth. and growth. Brittany Brittany Nettles: Nettles: Britt Britt and Iand are I are natural natural worker worker bees bees (pun (pun intended) intended) and have and have a tendency a tendency to goto hard go hard everyevery day. We day.want We want to create to create moremore boundaries boundaries within within our business. our business. We’llWe’ll do that do by that leveraging by leveraging help.help. WhileWhile it’s freaking it’s freaking hard hard to establish to establish boundaries boundaries and create and create new habits, new habits, we’rewe’re working working diligently diligently on it on every it every singlesingle day. It’ll day.free It’ll us free upus more up more to to refinerefine systems, systems, ensure ensure customer customer service, service, and enhance and enhance our daily our daily operations. operations. Oh, and Oh,stay and sane. stay sane. WhatWhat advice advice wouldwould you give you women give women thinking thinking of becoming of becoming a REALTOR® a REALTOR® or or just starting just starting out inout Philadelphia? in Philadelphia? Britt McLaughlin: Britt McLaughlin: Ask aAsk lot of a lot quesof ques-

tions.tions. Talk to Talk as to many as many successful successful people people in this inbusiness, this business, actively actively listen,listen, and then and then implement. implement. ThereThere is no is need no need to reinvent to reinvent the wheel, the wheel, learnlearn best practices best practices and then and then do do themthem until until they become they become a habit. a habit. OnceOnce you have you have the basics the basics on lock on lock then then you can youthink can think aboutabout innovatinnovating. Read ing. Read the MREA the MREA multiple multiple timestimes throughout throughout your your career. career. Brittany Brittany Nettles: Nettles: Hire aHire mentor. a mentor. BringBring

on accountability. on accountability. Establish Establish your your support support system. system. I think I think a common a common misconception misconception is thatisathat mentor a mentor needsneeds to be to super be super formal. formal. It does It not doesneed not need to be.to Find be. someone Find someone who aligns who aligns with with your core your values core values and vision. and vision. Finding Finding a mentor a mentor is likeisdating. like dating. You may Youneed may need to hire toahire fewamentors few mentors beforebefore you find you find WhatWhat are your are your goalsgoals for 2021? for 2021? “the one.” “the one.” I serendipitously I serendipitously met my met my mentor, mentor, Jack Barry, Jack Barry, and itand wasitawas rela-a relaWe are Wereally are really Britt McLaughlin: Britt McLaughlin: tionship tionship that undoubtedly that undoubtedly catalyzed catalyzed working working on refining on refining our process our process my career and success. and success. We met Weweekly met weekly and reviewed and reviewed my work, my work, and systems. and systems. We want We want to ensure to ensure we have we have a lean, a lean, scalable, scalable, my career answered answered questions, questions, and brainstormed and brainstormed plans.plans. and replicable and replicable business. business. Two goals Two goals for this foryear this were year were to addto add

36 • April 36 • April 2021 2021

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KALEANDRA KALEANDRA

VICKS VICKS

3K 3KCleaning CleaningServices ServicesLLC LLC preferred preferred partner partner highlight highlight WrittenWritten by: Katie by: Kohler Katie Kohler Photography Photography by: Vernon by: Vernon Ray (Creative Ray (Creative Mind Productions) Mind Productions)

Real Producers Real Producers – Real– People Real People Favorite Favorite movie: movie: The Game The Game TV show: TV show: SharkShark TankTank Restaurant: Restaurant: Amada Amada Podcast Podcast and book: and book: “Jordan “Jordan Peterson Peterson Podcast” Podcast”

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40 • April 40 • April 2021 2021

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Philadelphia Philadelphia Real Producers Real Producers • 41 • 41

Kaleandra Kaleandra Vicks,Vicks, the owner the owner of 3KofCleaning 3K Cleaning Service Service LLC, LLC, is thisismonth’s this month’s “Preferred “Preferred Partner Partner Highlight.” Highlight.” 3K Cleaning 3K Cleaning Service Service LLC has LLCspecialized has specialized in commerin commercial and cialresidential and residential properties properties in Pennsylvania, in Pennsylvania, New New Jersey Jersey and Delaware. and Delaware. TheirTheir systemized systemized way of way cleanof cleaning and ingteam and team of knowledgeable, of knowledgeable, caring, caring, and reliable and reliable professionals professionals earned earned themthem a “spotless a “spotless reputation.” reputation.” Kaleandra Kaleandra camecame to thetoGreater the Greater Philadelphia Philadelphia area area from from BrazilBrazil in 2001. in 2001. OverOver the next the 20 next years 20 years she worked she worked tirelessly tirelessly to to establish establish and grow and grow her business. her business. WithWith her fabulous her fabulous personality personality she has shedeveloped has developed a pleasant, a pleasant, friendly friendly relation relation with with clients clients by maintaining by maintaining a higha level high level of of trust,trust, communication communication and always and always providing providing a topa top notchnotch cleaning cleaning experience. experience. 3K Cleaning 3K Cleaning uses uses a Brazilian a Brazilian style style method method of cleanof cleaning toing achieve to achieve their their fantastic fantastic results. results.

the name her company, 3K Cleaning Service. In addibasisbasis of theofname of herofcompany, 3K Cleaning Service. In addition her name starting “K,”husband her husband is Kahaun, tion to hertoname starting with with “K,” her is Kahaun, and and 9 year old daughter is Kalaiyah. her 9her year old daughter is Kalaiyah. Kaleandra also known as “Kally” is committed to “cleaning with care.” Kaleandra also known as “Kally” is committed to “cleaning with care.” “When you to someone’s house, they have be to able to trust “When you go togo someone’s house, they have to beto able trust us around family, belongings, and their We do us around their their family, their their belongings, and their pets. pets. We do our to best to agive a great first impression and work to create our best give great first impression and work hard hard to create long-term mutually beneficial relationships. We want long-term mutually beneficial relationships. We want themthem to beto be happy, satisfied andvalue find value the services we provide.” happy, satisfied and find with with the services we provide.” The quality high quality service andprices fair prices aremain the main things The high service and fair are the things that that separate 3K Cleaning Service the competition. Baseboards, separate 3K Cleaning Service from from the competition. Baseboards, ceilings and light switch go overlooked ceilings fans, fans, vents,vents, and light switch platesplates oftenoften go overlooked but attract dirt. Kally andteam her team of experienced cleaners but attract dirt. Kally and her of experienced cleaners knowknow thisthose and those willthe getattention the attention they deserve. this and spotsspots will get they deserve.

Today, Today, Kaleandra Kaleandra and 3K andCleaning 3K Cleaning Service Service LLC LLC serveserve an average an average of 75of recurring 75 recurring customers customers everyevery month, month, including including Bluestone Bluestone Cafe,Cafe, Pinefish Pinefish Restaurant Restaurant and Mattress and Mattress Queen. Queen. Customers Customers give 3K giveCleaning 3K Cleaning Services Services a 5-star a 5-star rat- rating oning Google on Google and Facebook. and Facebook. HereHere are some are some of theofsparkling the sparkling reviews: reviews: • “Great • “Great job deep job deep cleaning cleaning my home. my home. Awesome Awesome job job organizing organizing and minimizing and minimizing my clutter. my clutter. I willIbe will a be a repeat repeat customer.” customer.” • “They • “They are conscientious are conscientious and courteous. and courteous. We We couldn’t couldn’t be happier!” be happier!” • “They • “They were were so efficient so efficient and professional. and professional. My place My place smelled smelled greatgreat and looked and looked amazing! amazing! Just perfect.” Just perfect.” 3K Cleaning 3K Cleaning Service Service customers customers rangerange from from working working families, families, Philadelphia Philadelphia City Council City Council members, members, radioradio celebrities, celebrities, top REALTORS®, top REALTORS®, influential influential investors, investors, builders builders and developers. and developers. Kaleandra Kaleandra understands understands each each clientclient is unique, is unique, how-however her everand herher andteam’s her team’s attention attention to detail to detail remains remains the same. the same. TheyThey are committed are committed to thetohighest the highest level level of customer of customer service service and understand and understand the care the and care and trust trust it takes it takes to work to work in homes in homes with with youngyoung children children or expensive or expensive rare collectibles. rare collectibles. 3K Cleaning 3K Cleaning Service Service was created was created for the forlove the of love of families. families. It means It means so much so much to Kaleandra, to Kaleandra, it’s the it’s the 42 • April 42 • April 2021 2021

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of. Maybe of. Maybe instead instead of holding of holding onto onto a certain a certain item,item, you can youtake can atake a picture picture or make or make a memory a memory box.”box.” ManyMany clients clients call Kaleandra call Kaleandra and her andteam her team “angels.” “angels.” “Some “Some customers customers I started I started with with didn’tdidn’t have have kids, kids, now they now do. they do. Seeing Seeing themthem growgrow up, it’s up,been it’s been reallyreally special. special. WhenWhen you come you come to to someone’s someone’s househouse once once or twice or twice a week, a week, they see theyyou seemore you more than than their their own relatives own relatives in some in some cases.” cases.” A client A client not only not praised only praised Kaleandra’s Kaleandra’s workwork but the butway theshe waywas she was around around her children. her children. Not only Not was onlyshe waswarm she warm and kind, and kind, but also butthe also the kids picked kids picked up positive up positive habitshabits like cleaning like cleaning up after up after themselves. themselves. Perhaps Perhaps therethere is something is something to beto said be for saidthe formagic the magic of cleaning of cleaning with with care.care. She trains each each new team member to clean with with care but She trains new team member to clean carethere but there are certain traitstraits she looks for that the job. she she are certain she looks for transcends that transcends theWhen job. When hires,hires, she looks for people with with integrity, respect and reliability. she looks for people integrity, respect and reliability. 3K Cleaning Services Instagram and Facebook pagespages are filled 3K Cleaning Services Instagram and Facebook are filled with with examples of their workwork from from sparkling cleanclean kitchens to to examples of their sparkling kitchens “vacuum pattern lines”lines” on carpets. REALTORS® knowknow the the “vacuum pattern on carpets. REALTORS® cleanliness of a property is essential whenwhen showing properties to to cleanliness of a property is essential showing properties prospective buyers or tenants. prospective buyers or tenants. “Our“Our job isjob very important because we are the last is very important because weusually are usually theones last ones to come in before the new or lucky new owners movemove in in to come in before the tenants new tenants or lucky new owners or right before it’s about to beto shown,” said Kaleandra. or right before it’s about be shown,” said Kaleandra. Kaleandra and her have have clients who are at theatsight Kaleandra andteam her team clients whorelieved are relieved the sight of herofarriving to clean their their home.home. her arriving to clean “A clean homehome helpshelps psychologically. It really provides moremore “A clean psychologically. It really provides motivation and productivity.” motivation and productivity.” Kaleandra’s passion for cleaning comes from from personal experiKaleandra’s passion for cleaning comes personal experience.ence. WhenWhen her own is messy, she feels overwhelmed and and her house own house is messy, she feels overwhelmed experiences that “where do I even start”start” feeling or “should I justI just experiences that “where do I even feeling or “should watchwatch TV” temptation. But after everything is cleaned and inand in TV” temptation. But after everything is cleaned place,place, therethere is peace of mind and aand big asense of accomplishment. is peace of mind big sense of accomplishment. WithWith the popularity of “The Life Changing MagicMagic of Tidying Up” Up” the popularity of “The Life Changing of Tidying by Marie Kondo and too hourshours spentspent at home looking at theat the by Marie Kondo andmany too many at home looking samesame four walls, manymany are ready for a for clutter cleanse. four walls, are ready a clutter cleanse. Kaleandra does does workwork with with somesome clients to help through Kaleandra clients to go help go through belongings and either donate, keep keep or sell. belongings and either donate, or sell. “It is “It a process. You have to start somewhere, makemake a plana and is a process. You have to start somewhere, plan and go at go your own pace. I justItry help through the process at your own pace. justtotry to them help them through the process and show themthem a different perspective they may thought and show a different perspective they not mayhave not have thought realproducersmag.com realproducersmag.com

Philadelphia Philadelphia Real Producers Real Producers • 43 • 43

DO DOBUSINESS BUSINESSWITH WITHSOMEONE SOMEONE

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Philadelphia Philadelphia Real Producers Real Producers • 45 • 45

Financially Financially ARE ARE YOU YOU

LITERATE? LITERATE?

Compound Compound interest. interest. Inflation. Inflation. DiversifiDiversification. cation. TheseThese termsterms likelylikely soundsound famil-familiar toiar you, to but you,do but you doknow you know whatwhat they they really really mean? mean? If you If said you “no,” said “no,” you’re you’re in in By Shauna By Shauna Osborne Osborne good good company. company. According According to a study to a study by by Standard Standard & Poor's & Poor's in 2019, in 2019, whilewhile the U.S. the is U.S. among is among the the largest largest economies economies in theinworld, the world, it ranked it ranked number number 14 14 in terms in terms of itsof citizens' its citizens' financial financial literacy, literacy, only slightly only slightly aheadahead of Botswana, of Botswana, a significantly a significantly smaller smaller economy. economy. In fact, In while fact, while mostmost Americans Americans believe believe themselves themselves to beto highly be highly financially financially knowledgeable, knowledgeable, only about only about 57% of 57% U.S. of adults U.S. adults are considered are considered financially financially literate, literate, according according to FINRA. to FINRA. What’s What’s worse, worse, manymany Americans Americans lack savings lack savings but are butincreasingly are increasingly in debt; in debt; somesome face aface a looming looming retirement retirement crisis.crisis. How How did we didget wehere? get here?

financial financial fitness fitness

Assuming Assuming mostmost Americans Americans trulytruly desiredesire to make to make wise wise monetary monetary decisions decisions and understand and understand the importance the importance of financial of financial literacy, literacy, why does why does our grasp our grasp of financial of financial knowledge knowledge seemseem to beto slipping? be slipping? ThereThere are many are many rea- reasons.sons. One is One that is the thatfinancial the financial arenaarena is more is more complex complex than than ever. ever. Consider Consider a generation a generation or two orago, two when ago, when mostmost minorminor purchases purchases werewere mademade in cash in cash and inand perin person, and son,there and there werewere far fewer far fewer options options in terms in terms of loans of loans and investment and investment accounts; accounts; today,today, options options are limitless, are limitless, and we andare weinundated are inundated with with choices. choices. WithWith increasing increasing complexity complexity should should comecome improved improved educational educational op- opportunities portunities to understand to understand thesethese economic economic intricacies, intricacies, but unfortunately, but unfortunately, the opposite the opposite is true: is true: Few schools Few schools incorporate incorporate financial financial education education into their into their curricucurriculums,lums, whichwhich does does not set nota set promising a promising course course for the for the long-lasting long-lasting financial financial decisions decisions on the onnear the near horizon horizon for for thesethese youngyoung adults, adults, such such as student as student loansloans and credit and credit cards.cards. WhatWhat can be can done? be done?

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• Get • educated: Get educated: Whether Whether through through perusing perusing a a helpful helpful book,book, talking talking to a professional, to a professional, or taking or taking an online an online course course through through the National the National Endowment Endowment for Financial for Financial Education Education (www.nefe.org), (www.nefe.org), set out settoout to learnlearn everything everything you can youabout can about budgeting, budgeting, saving, saving, and investing. and investing. • Talk • Talk about about money: money: Money Money is an is emotional an emotional topic,topic, and many and many Americans Americans avoidavoid the subject the subject with with lovedloved ones,ones, considering considering it taboo. it taboo. However, However, discussing discussing finances finances in depth in depth provides provides the foundation the foundation for wise, for wise, informed informed decisions decisions and the andlong-term the long-term financial financial suc- success of cess your of your family. family. 46 • April 46 • April 2021 2021

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