PHILADELPHIA
C O N N E C T I N G .
E L E VAT I N G .
I N S P I R I N G .
TOP PRODUCER COVER STORY
RICH CASSELL MY PHILLY CASSELL AT KW PHILLY
Agent To Watch Darine Son Luxe Living Realty Group at RE/MAX Affiliates
Making A Difference Jaimee Solar Smart Move Team at Compass
Preferred Partner Highlight Brian Spanier Philadelphia Roof Management
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TAB TAB L E LO E FO F
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neaker resale. neakerUber resale. driving. Uber driving. Selling handmade Selling handmade jewelry.jewelry. Freelance Freelance writing.writing. What doWhat thesedo things these things have in common? have in common? These are These all examples are all examples of side of side gigs my gigs friends my work friends —work in addition — in addition to their to full-time their full-time day jobsday — to jobs fulfill — to their fulfill creative their creative sides, delve sides, deeper delve deeper into their into interests, their interests, and, of course, and, of bring course, in bring extra in money. extra money. Heralded Heralded by Forbes byas Forbes the “new as the must-have “new must-have career career accessory,” accessory,” the side the job side has become job has become extremely extremely popular,popular, with tens with of millions tens of millions of Americans of Americans eagerly clocking eagerly clocking back back in after regular in after work regular hours. workBest hours. of all, Best the ofoptions all, the options are are virtuallyvirtually limitless;limitless; if you have if you a passion have a passion for something, for something, there’s likely there’s a side likelyhustle a sidefor hustle it. Successful for it. Successful hustlershustlers youIfare youinterested are interested in contributing in contributing or nominating or nominating Realtors Realtors for certain for certain stories, stories, make it all make work it all bywork following by following a few essential a few essential rules: rules:
PhiladelPhiladelphia Roof phia Roof ManageManagement,ment, BrianBrian Spanier Spanier
If please please emailemail us at us josh.buchter@realproducersmag.com. at josh.buchter@realproducersmag.com.
DISCLAIMER: DISCLAIMER: Any articles Any articles includedincluded in this publication in this publication and/or opinions and/or opinions expressed expressed therein do therein not necessarily doFOCUS not necessarily reflect the reflect views the ofviews The N2 ofJOB. The Company N2 Company d/b/a Real d/b/a Producers Real Producers but remain but remain ON FOCUS YOUR ON FULL-TIME YOUR FULL-TIME JOB. solely those solelyofthose the author(s). of the author(s). The paidThe advertisements paid advertisements contained contained within the within Philadelphia the Philadelphia Real Producers Real magazine magazine are not are not endorsed or recommended ormuch recommended by The N2 by The Company N2 Company or the or the WeProducers love We ourlove side our hustles sideendorsed because hustles because they arethey so are so fun. much fun. publisher. publisher. Therefore, Therefore, neither The neither N2 The Company N2 Company nor the nor publisher the publisher may be may held be liable heldorliable responsible or responsible for business practices of by these ofcompanies. these companies. It’s business easyfor It’s to get easy distracted to getpractices distracted them by during them regular during work regular work hours, but hours, a side buthustle, a sideno hustle, matter nohow matter tempting, how tempting, is is never worth neversacrificing worth sacrificing your full-time your full-time income. income. When When starting starting up a sideupbusiness, a side business, your goal your is togoal excel is to at excel both at both your full-time your full-time job and your job and side your hustle. side hustle. SET “WORK SET HOURS” “WORK HOURS” AND STICK ANDTO STICK THEM. TO THEM.
In the planning In the planning stages, decide stages,how decide many how hours manyper hours per day or week day or you week wantyou to want commit to commit to your side to your hustle, side hustle, write it down, write itand down, stickand to it. stick When to it.we’re When passionate we’re passionate about a project, about a project, it’s easyit’s to let easy it take to letover it take ourover freeour time, free time, but the goal but the is togoal avoid is to taking avoidaway taking from away ourfrom current our current responsibilities responsibilities (e.g., relationships, (e.g., relationships, exercise). exercise).
NN OO MM I NI N AT AE T EA AC C OO VV ER E RS T SO TO RY RY P H PI LHAI D L AE D L PEHL PI AH I A
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The beauty Theof beauty the side of the hustle sideishustle you get is to you devote get to devote C Oattention Nto N Esomething C O T INN NGEsomething . C ETyou LI E N VG A. T EIyou LN EGVchoose, . A ITNI SN PGI .R I N S G P. I R I N G . your time your andtime attention and to choose, something something you love.you Notlove. onlyNot willonly youwill feel you capable feel capable and and TOP TOP PRODUCER PRODUCER accomplished accomplished in achieving in achieving your business your business goals, but goals, but COVER STORY COVER STORY you’ll feel you’ll goodfeel about good the about time the youtime spend youonspend it, leaving on it, leaving RICH CASSELL RICH CASSELL MY PHILLY CASSELL MY PHILLY CASSELL you more you personally more personally fulfilled. fulfilled. AT KW PHILLYAT KW PHILLY
Please Please send send all all nominations nominations to to
Agent To Watch
Agent To Watch
Darine Son Darine Son Luxe Living Realty Group Luxe at RE/MAX Living Realty Affiliates Group at RE/MAX Affiliates
Making A DifferenceMaking A Difference Jaimee Solar Jaimee Solar Smart Move Team at Compass Smart Move Team at Compass
Preferred Partner Highlight Preferred Partner Highlight
josh.buchter@realproducersmag.com josh.buchter@realproducersmag.com
Brian Spanier Brian Spanier Philadelphia Roof Management Philadelphia Roof Management
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This section This section has been has been created created to give to give you easier you easier access access whenwhen searching searching for a for trusted a trusted real real estate estate affiliate. affiliate. TakeTake a minute a minute to familiarize to familiarize yourself yourself with the withbusinesses the businesses sponsoring sponsoring your your mag-magazine.azine. These These local local businesses businesses are proud are proud to partner to partner with you withand you make and make this magazine this magazine possible. possible. Please Please support support thesethese businesses businesses and thank and thank themthem for supporting for supporting the REALTOR® the REALTOR® community! community!
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ENERGY. ENERGY. EXPERIENCE. EXPERIENCE. RESULTS. RESULTS. FindFind Coaching Coaching Links, Links, Podcasts, Podcasts, Social Social Media Media Links, Links, & Updated & Updated Services Services Pages. Pages. My intention My intention and and purpose, purpose, always, always, is toishelp to help you you sound sound youryour best. best. The The easiest easiest wayway to ease to ease youryour mindmind is toisshow to show you you thatthat I’ll get I’ll get you you where where you you needneed to go. to go. When When I coach I coach you,you, or your or your Executive Executive Leadership Leadership teams, teams, on ways on ways to optimize to optimize the the corporate corporate landscape, landscape, my 30+ my 30+ years years of proven of proven Executive Executive Leadership Leadership in in Broadcast Broadcast Ad Sales Ad Sales will will allow allow you you to move to move forward forward assuredly. assuredly. Because Because I have I have beenbeen there there before, before, you’ll you’ll use use my expertise my expertise like like a compass. a compass. When When I lend I lend my voice my voice to your to your narration, narration, Luxury Luxury RealReal Estate Estate voiceover voiceover project, project, or Live or Live Event Event – you – you can can count count on engaging on engaging quality, quality, and and clients clients lovelove the the results. results. Energy. Energy. Experience. Experience. Results. Results. You’ll You’ll sound sound youryour bestbest when when you you allow allow me me to help to help guide guide you.you.
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I NIFNRFARRAERDE DT HTEHREM RM A LA ILMI M AG A IG NIG N GW W ITH ITH HO HM OM E EI NISNPSEPCETCI O T IN O NA TA N TO NO AD AD DID TIO T IN OA NLA C L O C SOTS T Check Check outout ourour Reviews Reviews 4.94.9 Stars Stars
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"Judd "Judd is my number is my number one go-to one for go-to anything for anything insurance-related. insurance-related. For myFor clients my clients as wellas aswell personal. as personal. Judd isJudd a wealth is a wealth of knowledge of knowledge and is a and is a great resource great resource for understanding for understanding what type whatoftype coverage of coverage is needed is needed for all different for all different properties, properties, cars, personal cars, personal belongings, belongings, etc. If he etc.isn't If he isn't able toable taketo ontake the on policy the policy he is well he is networked well networked in the industry in the industry where where he canhe at can leastatguide least you guide in you the right in thedirection. right direction. The thing TheI thing love I love about Judd aboutisJudd you know is youhe's know a straight he's a straight shooter, shooter, he walks he you walks through you through the process, the process, and at and the end, at the you end, know youyou're know you're covered covered in the most in the most comprehensive comprehensive way without way without over-selling over-selling you onyou things on things that don't thatmake don'tsense. make sense. I have used I haveand used recommended and recommended him countless him countless times and times I and I can't speak can't any speak higher any higher than the than service the service that Judd thatand Judd hisand team hisat team Statefarm at Statefarm provides!" provides!" - Nick Giganti, - Nick Giganti, C.E.O, Realtor C.E.O, Realtor
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MM E EETE TT H TE HE
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Josh Josh Buchter Buchter Owner/Publisher Owner/Publisher
Bethany Bethany Williams Williams Philly RP Philly TV RP TV
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If you are If you interested are interested in contributing in contributing or nominating or nominating REALTORS® REALTORS® for certain for certain stories,stories, pleaseplease email us email at josh.buchter@realproducersmag.com. us at josh.buchter@realproducersmag.com.
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Philadelphia Philadelphia Real Producers Real Producers • 15 • 15
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to to Register Register forfor our our Weekly Weekly Marketing Marketing H EH E Meeting! Meeting!
SCA SCA
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to to contact contact Ken! Ken!
H EH E
Philadelphia Philadelphia Real Producers Real Producers • 17 • 17
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Philadelphia Philadelphia Real Producers Real Producers • 19 • 19
Written By: Dave By: Danielson Dave Danielson making making a difference a differenceWritten Photography Photography By: PLUSH By: PLUSH ImageImage Corp. Corp.
SSOOLLAARR Smart Smart Move Move Team Team atat Compass Compass
20 • August 20 • August 20222022
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Knowledge Knowledge of theofreal theestate real estate process process doesn’t doesn’t comecome automatically. automatically. As you Ascan youno can doubt no doubt attest, attest, that holds that holds true whether true whether working working with with a firsta firsttime time homebuyer homebuyer or someone or someone who has who has bought bought and sold and multiple sold multiple properties properties through through their their lives.lives.
I AM I AM SOMEBODY SOMEBODY WHO WHO WORKS WORKS TOTO PUT PUT MY MY CLIENTS CLIENTS ATAT EASE. EASE. I’mI’m allall about about WhenWhen you work you work with with your your clients clients to to help them help them reachreach the next the milestone next milestone education and and explaining explaining what what in their in their real estate real estate paths,paths, they rely they on rely on education your your experience experience and abilities and abilities to make to make it all it work. all work. thethe next next steps steps willwill be.be. Trusted Trusted Expertise Expertise
For them, For them, you are youthat are trusted that trusted expert. expert. TheyThey placeplace their their futurefuture in your in your hands. hands. That’sThat’s an area an where area where Jaimee Jaimee SolarSolar excels, excels, too. too. Ambitions Ambitions and Actions and Actions
As a REALTOR® As a REALTOR® with with the Smart the Smart MoveMove teamteam at COMPASS, at COMPASS, Jaimee Jaimee helpshelps to puttoher putclients’ her clients’ ambitions ambitions into action. into action. But that’s But that’s just part just of part it; of it; she also she takes also takes stepssteps to ensure to ensure that that thosethose actions actions are efficient are efficient and effecand effective. She tive.heads She heads up agent up agent development development on her onteam. her team. “I am“Isomebody am somebody who works who works to puttomy put my clients clients at ease. at ease. I’m all I’m about all about education education and explaining and explaining whatwhat the next the steps next steps will be,” willJaimee be,” Jaimee says.says. “Knowledge “Knowledge is power is power and informing and informing clients clients aboutabout what what is coming is coming up takes up takes somesome of theofstress the stress awayaway and helps and helps the the process process go more go more smoothly. smoothly. I’m very I’m very solutions-driven. solutions-driven. I work I work with new with new agents agents and agents and agents who are whogrowing are growing their their businesses businesses to ensure to ensure they get theyonget on the right the right tracktrack for success. for success. We doWe a lot do a lot to develop to develop ourselves ourselves as well asas well ourasbusiour business. ness. It makes It makes me wildly me wildly happyhappy to seeto see people people succeed succeed and reach and reach their their goals,goals, especially especially my agents my agents and my andclients!” my clients!” Finding Finding Her Path Her Path in Life in Life
While While Jaimee Jaimee is very is very accomplished accomplished
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Philadelphia Philadelphia Real Producers Real Producers • 21 • 21
at what she does in real at what she does in estate, real estate, it wasn’t her first chosen path path it wasn’t her first chosen in life. in life. “I was school for criminal jus- jus“Iin was in school for criminal tice and through the acadticewent and went through the academy with the intention of being a emy with the intention of being a detective,” Jaimee says.says. detective,” Jaimee “Once“Once I got Iinto I realized it it got it, into it, I realized wasn’t the career for me. started wasn’t the career forIme. I started working in theinservice industry working the service industry whenwhen I wasIvery young, and roles was very young, and roles where I wasIhelping or serving where was helping or serving people always felt right.” people always felt right.”
KNOWLEDGE KNOWLEDGE IS IS POWER POWER and and informing informing clients clients about about what what is coming is coming upup takes takes some some of of thethe stress stress away away and and helps helps thethe process process gogo more more smoothly. smoothly.
Seeing Seeing a New a New Set ofSet Possibilities of Possibilities
As she Ascontinued she continued her work her work in in the service the service industry, industry, she had she had conversations conversations that opened that opened her her eyes eyes to other to other possibilities. possibilities. “My step-siblings “My step-siblings (Rachael (Rachael and and AdamAdam Pritzker Pritzker from from Pritzker Pritzker Law Law Group) Group) are real areestate real estate attorneys attorneys in Philadelphia, in Philadelphia, and they and introthey introducedduced me tome thetoidea the of idea becoming of becoming a REALTOR®,” a REALTOR®,” she remembers. she remembers. So she Soearned she earned her license her license in in January January 2018.2018. It was It awas natural a natural fit; she’s fit; she’s always always had ahad passion a passion for helping for helping others. others. “The“The biggest biggest opportunity opportunity I have I have in this in business this business is being is being therethere for my forclients my clients to help to help themthem reachreach theirtheir goals,goals, whether whether they they are downsizing, are downsizing, expanding expanding theirtheir family, family, investing, investing, or moving or moving for for workwork or retirement,” or retirement,” Jaimee Jaimee says.says. “Everyone “Everyone has ahas goala … goal … it’s about it’s about getting getting people people to their to their next next chapter.” chapter.” SignsSigns of Success of Success
Her record Her record of results of results has been has been remarkable. remarkable. In herIncareer, her career, Jaimee Jaimee has already has already helped helped moremore than than 60 families. 60 families.
to beto a founding be a founding member member of theofRonald the Ronald McDonald McDonald House House Young Young Professionals Professionals Council. Council.
“Their “Their causecause has always has always been been near and neardear and to dear mytoheart,” my heart,” Jaimee Jaimee In herInfree her time, free time, Jaimee Jaimee has ahas reala real says. says. “We get “Wetoget help to put helptogether put together somesome fundraising fundraising events, events, net- netheartheart for helping for helping her community. her community. workwork with other with other professionals, professionals, and promote and promote the cause. the cause. Let me Let me In fact, In she fact,was sherecently was recently invited invited knowknow if youifwant you want to come to come to an to event an event or getorinvolved!” get involved!”
22 • August 22 • August 20222022
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OtherOther groups groups that benefit that benefit from from Jaimee’s Jaimee’s support support creativity creativity and hard and work hard work to help to her helpclients her clients reachreach include include the Food the Food BankBank of South of South Jersey, Jersey, St. Jude’s, St. Jude’s, their their goals.goals. the AWA, the AWA, ShareShare FoodFood Program, Program, and Sunday and Sunday Breakfast Breakfast Mission. Mission. In theInprocess, the process, Jaimee Jaimee takestakes personal personal ownership ownership of of helping helping thosethose around around her …her educating … educating and informing and informing her clients her clients too …too proving … proving that knowledge that knowledge is power is power Giving Giving Back.Back. Paying Paying Forward. Forward. it comes it comes to people to people reaching reaching their their dreams. dreams. Congratulations Congratulations to Jaimee to Jaimee SolarSolar for her fordedication, her dedication, whenwhen
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Philadelphia Philadelphia Real Producers Real Producers • 23 • 23
24 • August 24 • August 20222022
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Philadelphia Philadelphia Real Producers Real Producers • 27 • 27
SON ARIN 28 • August 28 • August 20222022
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agent agent to watch to watch WrittenWritten By: Ruth By:Gnirk Ruth Gnirk Photography Photography By: Bryant By: Bryant Sanders Sanders Photography Photography
LUXE LUXE LIVING LIVING REALTY REALTY GROUP GROUP ATAT RE/MAX RE/MAX AFFILIATES AFFILIATES Teaching Teaching Others Others To Hope To Hope
Darine Darine Son’sSon’s mother mother and maternal and maternal grandfather grandfather camecame to America to America in thein1970s the 1970s to escape to escape the Khmer the Khmer Rouge Rouge Regime Regime Genocide Genocide in Cambodia. in Cambodia. TheirTheir experience experience inspired inspired Darine Darine to take to pride take pride in herinfamily’s her family’s heritage heritage and to and help to other help other families families find courage find courage and strength and strength in in the hardships the hardships of immigration. of immigration. Her family Her family background background played played a huge a huge role in role why in she whyisshe so is determined so determined to to inspire, inspire, cultivate, cultivate, and improve and improve the quality the quality of life, of life, not only not for onlyherself for herself but for butothers for others around around her. her. As a teen, As a teen, Darine Darine learned learned firsthand firsthand aboutabout QuickBooks, QuickBooks, resource resource management, management, and successand successful business ful business practices. practices. She was Shean was administraan administrative assistant tive assistant for her forfather’s her father’s business business in high in high school. school. AfterAfter graduating graduating from from the Philadelphia the Philadelphia High High School School for Girls, for Girls, she attended she attended the the Community Community College College of Philadelphia. of Philadelphia. However, However, whenwhen her parents her parents lost their lost their business business in thein the
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Philadelphia Philadelphia Real Producers Real Producers • 29 • 29
recession, recession, she dropped she dropped out ofout college of college and attended and attended Temple Temple University’s University’s Real Real Estate Estate School School so she socould she could become become licensed licensed to selltoreal sellestate real estate in Pennsylvania. in Pennsylvania. At theAtage theofage 17,of she 17,learned she learned to relate to relate to a variety to a variety of customof customers asers sheasgained she gained experience experience working working concurrently concurrently at theat the frontfront desk desk and coat and check coat check of a club of a and clubaand men’s a men’s clothing clothing storestore on South on South Street. Street. She became She became the top thesalesperson top salesperson simply simply by referring by referring club patrons club patrons to thetoclothing the clothing store.store. She She quickly quickly learned learned how to how “connect to “connect the dots” the dots” and network and network the right the right way. way. Darine Darine had over had over 15 years 15 years in theinhospitality the hospitality industry industry and has andworked has worked in casinos in casinos and nightclubs and nightclubs all all over over the city. the Her city.experience Her experience has taught has taught her about her about the the importance importance of building of building relationships. relationships. AfterAfter shopping shopping for two forhomes two homes for her forfamily her family in South in South Jersey Jersey within within a short a short period period of time, of time, Darine Darine wentwent back back to continue to continue her education her education and obtain and obtain her real herestate real estate license license in New in New Jersey. Jersey. She attended She attended classes, classes, worked worked full time full time at Parx at Parx Casino, Casino, and raised and raised her 6-month-old her 6-month-old son. It son. took It took grit and gritdetermination, and determination, but she buthad sheahad a greatgreat support support system. system.
I EINEJ N OY J OY L E LAERANRI N NG ING A NADN WA D WA N TNTTOT K OE KE EP E P T HTEHM EIN MD I NSDE ST EO T FOAF A S T SUTDUEDNET,N T, B E BI NEG I NA G A S P SOPNOGNEGAENADN TA D TA K I NKG ING I T IATL A L LI LN .I N .
EvenEven as a new as a agent, new agent, Darine Darine excelled. excelled. She She knewknew how to how connect to connect with with clients clients and had and had already already built built up a strong up a strong network network within within the the community community as well as as well with as with her close her close family family and friends. and friends. She hung She hung her license her license with with KW KW Cherry Cherry Hill and Hillclosed and closed threethree dealsdeals in onein one day inday herinfirst her few firstmonths few months in real inestate. real estate. She became She became a soloa agent solo agent for a for yeara year and and then then decided decided to expand to expand her reach her reach by learnby learning about ing about commercial commercial real estate, real estate, joining joining the brokerage the brokerage and advisory and advisory company company Vantage Vantage Real Real Estate Estate Services Services for four for four
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believes that she thathas sherisen has risen to sucto sucEaster Easter egg kits egg and kitspumpkin-carvand pumpkin-carv- believes cess because she learns she learns from from greatgreat ing supplies ing supplies to her toclients’ her clients’ homes. homes. cess because leaders and then and then follows follows through through with with To reach To reach out toout potential to potential clients clients leaders action points points in herinlife herand lifebusiand busiand empower and empower current current and previous and previousaction ness.ness. Her current Her current listening listening library library clients, clients, Darine Darine co-hosts co-hosts neighneighincludes podcasts podcasts from from Ed Millette, Ed Millette, borhood borhood events. events. In May, In May, she and she and includes Cardone, Cardone, James James Clear,Clear, Opera’s Opera’s her preferred her preferred lender, lender, Nation Nation One One GrantGrant Masterclass and BiggerPockets. and BiggerPockets. Mortgage Mortgage Corporation, Corporation, co-sponco-spon- Masterclass soredsored an event an event to celebrate to celebrate Mother’s Mother’s “I enjoy learning,” learning,” shared shared Darine, Darine, Day and DayCambodian and Cambodian New New Year Year with with“I enjoy wantwant to keep to keep the mindset the mindset of a of a a Block a Block PartyParty in “Little in “Little Cambodia” Cambodia” “and “and student, student, beingbeing a sponge a sponge and taking and taking it it on Seventh on Seventh Street. Street. all in.all I like in. Ito like beto thebedumbest the dumbest person person in a room in a room full offull experts. of experts. I stayI the stay the Darine Darine is an is active an active part of part theof the course and stay and consistent stay consistent because because Cambodian Cambodian Association Association of Greater of Greater course you can’t get anywhere get anywhere unless unless you you Philadelphia. Philadelphia. She shared She shared that itthat is it is you can’t from from your your mistakes mistakes and keep and keep energizing energizing to support to support their their innovainnova- learnlearn trying. WhenWhen you fall, youget fall,back get back up! I up! I tive programs tive programs and services and services and help and help trying. wantwant to beto anbe expert an expert so I can so Ihelp can my help my consult, consult, empower, empower, and teach and teach the the current and future and future clients.” clients.” community. She isShe alsoisproud also proud to be to a be a current years,years, and spearheading the residential and spearheading the residential community. part of part theofAsian the Asian American American Women’s Women’s division. Her sales exceeded thosethose of some division. Her sales exceeded of some “Real“Real estateestate and relationships and relationships have have Coalition – Philadelphia. – Philadelphia. of herofpeers in theincommercial division. her peers the commercial division. Coalition opened opened my eyes my so eyes I can so Ilove can passionlove passionThis This past December she joined RE/MAX past December she joined RE/MAX and dig anddeeply. dig deeply. ThereThere is lotsisof lots of She wants to encourage to encourage and educate and educateatelyately Affiliates and jumpstarted her own Affiliates and jumpstarted her brand own brandShe wants soul-searching in this inindustry! this industry! I am aI am a the community so they so are theyaware are aware of of soul-searching and team: the Luxe Living Realty Group. and team: the Luxe Living Realty Group. the community listener, listener, and Iand am very I am very per- perthe possibilities the possibilities and options and options available availablegreatgreat sistent. I willIexecute will execute whatwhat is impossiis impossito them. to them. One of One herofgreatest her greatest goalsgoals is is sistent. Darine has two in real first, first, Darine haspassions two passions inestate: real estate: ble for blemost.” for most.” Darine Darine smiled, smiled, “As I “As tell I tell to revitalize help revitalize the “Little the “Little Cambodia Cambodia helping families createcreate a legacy through helping families a legacy through to help my clients, ‘I love‘I what love what I do to I do help to help Town” in South in South PhillyPhilly where where she she all myallclients, real estate, and second, creating her own real estate, and second, creating her own Town” you where love where you live!’” you live!’” up because up because it helped it helped shapeshape who whoyou love real estate legacy. Her second passion is is grewgrew real estate legacy. Her second passion today. is today. She isShe saddened is saddened by the by the creating her own through real estate creating her legacy own legacy through real estateshe isshe gentrification that she thatisshe witnessing is witnessing investment. Darine purchased and sold investment. Darine purchased and sold gentrification and wants to help to people help people hold on hold toon to investment properties in Camden and isand is and wants investment properties in Camden beautiful beautiful heritage heritage whilewhile actively actively building a rental portfolio whilewhile rehabbing building a rental portfolio rehabbingtheir their improving their their neighborhoods. neighborhoods. homes in South Jersey. She closed her first homes in South Jersey. She closed her firstimproving flip inflip Laurel Springs in June. in Laurel Springs in June. The mother The mother of two ofstays two stays busy busy attending attending her son’s her son’s sports sports activities activities A brilliant strategist with with exceptional mar- marA brilliant strategist exceptional throughout the season, the season, such such as iceas ice keting skills,skills, Darine has ahas unique ability keting Darine a unique ability throughout hockey, baseball, baseball, and football, and football, and and to connect with,with, and coach, clients who who hockey, to connect and coach, clients tending to herto3-year-old her 3-year-old daughter daughter have have not previously allowed themselves to totending not previously allowed themselves the help the of help their of their work-fromwork-fromdream of homeownership. She has spe-a spe- with with dream of homeownership. Sheahas homehome father, father, Brandon, Brandon, his parents, his parents, cial place in herinheart for people who were cial place her heart for people who were nanny a nanny from from March March 2021 2021 to to raisedraised in different cultures and may in different cultures and not may not and aand March 20222022 so could so could pursue pursue real real be familiar with with the concept or process of ofMarch be familiar the concept or process full time. full time. Darine Darine is thankful is thankful homeownership. She isShe always thrilled to toestateestate homeownership. is always thrilled that her thatextended her extended family family lives lives closeclose open open their their eyes and to thetoAmerican eyesminds and minds the American enough to make to make memories memories with with her her Dream, and she each each family personDream, andhelps she helps family person-enough children, cheercheer themthem on, and on,celeand celealize alize stepssteps that they to take order that need they need to in take in orderchildren, bratebrate their their accomplishments. accomplishments. to achieve their their goals!goals! to achieve Darine Darine is oneisofone theoftop theRE/MAX top RE/MAX To stay with with clients, Darine has has To connected stay connected clients, Darine agents in a brokerage in a brokerage of 200. of 200. She She done done spring and fall bringing spring anddrop-offs, fall drop-offs, bringing agents
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Philadelphia Philadelphia Real Producers Real Producers • 31 • 31
32 • August 32 • August 20222022
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Philadelphia Philadelphia Real Producers Real Producers • 33 • 33
toptop producer producer cover cover story story WrittenWritten By: Dave By: Danielson Dave Danielson Photography Photography By: Bryant By: Bryant Sanders Sanders Photography Photography
RICH CASSELL CASSELL My MyPhilly PhillyCassell Cassell atatKW KWPhilly Philly RichRich Cassell Cassell remembers remembers what what it was it was likelike when when he first he first gained gained experience experience in the in the realreal estate estate world world as aasperson a person whowho rented rented his his home. home. “I was “Irenting was renting from from a landlord a landlord in college. in college. Where Where I lived I lived at theattime, the time, therethere werewere mechanical mechanical issues, issues, whichwhich created created reallyreally high utility high utility bills. bills. I wasn’t I wasn’t knowledgeable knowledgeable enough enough in tenant in tenant law tolaw know to know that Ithat I was being was being takentaken advantage advantage of,” Rich of,” Rich remembers. remembers. “That“That experience experience was one wasofone theofdriving the driving forcesforces that that forged forged my passion my passion for what for what I do. It’s I do.a It’s big apart big of part myof my why … why I want … I want to make to make sure that sureIthat protect I protect the public the public so that sono that one noisone taken is taken advantage advantage of theofway theIway was.” I was.” Top-Producing Top-Producing Leader Leader
Today, Today, Rich Rich is a Top is aProducing Top Producing REALTOR® REALTOR® with with KW Philly KW Philly who strives who strives to make to make a difference. a difference. He He completed completed 64 transactions 64 transactions last year last year with with a dedia dedicatedcated operations operations specialist, specialist, Kristin Kristin Schriver. Schriver. Rich Rich
34 • August 34 • August 20222022
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Philadelphia Philadelphia Real Producers Real Producers • 35 • 35
36 • August 36 • August 20222022
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That That EXPERIENCE EXPERIENCE waswas oneone of the of the DRIVING DRIVING FORCES FORCES thatthat forged forged MYMY PASSION PASSION for for what what I do. I do.
is currently is currently expanding expanding his team his team with with his first his first agentagent hire, hire, Vera Vera Sciarra. Sciarra. “I really “I really fell into fellthis intobusiness. this business. I came I came to Philly to Philly from from SouthSouth Jersey Jersey for Technical for Technical Theater Theater in in college. college. WhenWhen I got Itogot mytojunior my junior year,year, I real-I realized Iized didn’t I didn’t wantwant to continue to continue that path. that path. So I So I decided decided to pivot to pivot my focus my focus in fine inwoodworking fine woodworking and furniture and furniture design,” design,” Rich Rich says.says. “I was “Igood was good with with my hands my hands and enjoyed and enjoyed design. design. I builtI built somesome reallyreally nice high-end nice high-end studio studio furniture furniture and was andput wasinto put ainto couple a couple galleries galleries the years the years following following graduation.” graduation.” Growing Growing and Learning and Learning
As Rich As Rich looked looked for new for ways new ways to puttohis puttalents his talents to work to work and earn and earn additional additional income, income, the the idea struck idea struck him that him he that could he could take on take needed on needed repairs repairs at theatapartment the apartment complex complex where where he he lived.lived. He had Heconversations had conversations with with the managethe managementment but was butpolitely was politely turned turned down.down. “The“The owner owner told me, told‘No me,thanks. ‘No thanks. I don’t I don’t need need someone someone to renovate to renovate my apartments. my apartments. I haveI have people people who do who that. do that. But, IBut, do need I do need someone someone to to help me helprent me them rent them out,’”out,’” Rich Rich says.says. Rich Rich was intrigued was intrigued by the byoffer. the offer. He signed He signed on on for the foropportunity the opportunity immediately immediately and, just and,as just as fast, showed fast, showed his abilities. his abilities. In fact, In he fact, leased he leased his his first apartment first apartment on hisonfirst his day firston day the onjob theatjob at SRS Real SRS Real Estate. Estate. New New StepsSteps Forward Forward
As time As time wentwent on, Rich on, Rich continued continued to grow to grow in in the business. the business. He thought He thought he would he would be named be named the Leasing the Leasing Manager Manager at theatcomplex. the complex. He He
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Philadelphia Philadelphia Real Producers Real Producers • 37 • 37
Everyone LOVES a smooth transaction, but it's rarely that way. I LOVE PROBLEM-SOLVING and CONFLICT RESOLUTION. I never wish for things to go wrong, but it keeps the PROCESS INTERESTING for me when it does.
38 • August 2022
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didn’t get the job, but his disappointment was tempered by the compliments that he received from Steven Savitz, the landlord, who encouraged Rich to enter real estate and even paid for Rich’s real estate classes. “I got licensed and joined Bruce Lange’s team at Coldwell Banker in 2015. A friend of the family introduced me to him. He had a small team, and I was excited to be there. I had a fire in my belly,” Rich remembers. “However, on my first day, Bruce told me that he was moving to Florida. I was the only person on the team who was left in Philadelphia. But, it ended up being a good thing. After my years with Bruce under his mentorship, I eventually went off on my own and partnered with KW Philly. I have always been scrappy and pushed for the business. It really propelled me to where I am today.”
“Everyone loves a smooth transaction, but it’s rarely that way. I love problem-solving and conflict resolution. I never wish for things to go wrong, but it keeps the process interesting for me when it does,” he points out. “People’s emotions and actions always change the direction of a transaction, and I love leveraging my abilities to solve the problem.”
with him 11 years ago and now his head coach at the school in Roxborough.” Rich is as competitive in the real estate industry as he is in Kung Fu and other martial arts. In fact, he holds a black belt in Chinese Kung Fu. “This lifestyle cultivated my discipline and really helped elevate me in my personal and professional life,” he says.
Wonderful World
Away from work, Rich’s world is made much richer by family, including his wife, Christine Chen. “I owe a lot of gratitude to her. She supported me through the grinding years as I was getting my start in the business,” he says with a smile.
Leading the Way
When you talk with Rich, it’s easy to see the qualities that make him a sought-after and trusted expert in the industry. With his happy nature, sense of reliability and trustworthiness, Rich gives his all for his clients. Truly, Rich is driven to make a difference for those who rely on his experience and expertise.
In his free time, Rich has a passion for learning from his father-in-law.
Cracking the Code
One of Rich’s favorite aspects of the industry is the opportunity to solve problems.
“He is very accomplished in martial arts and acupuncture. I started training
Blackstone Stewart Abstract, LLC Full Service Title Company Specializing in REO, Residential, Commercial and Refinance Settlements Dana G. Stewart Owner/Licensed Title Agent
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Philadelphia Real Producers • 39
40 • August 40 • August 20222022
@realproducers @realproducers
“THE “THE MORTGAGE MORTGAGE MOM” MOM” A T G RAETE N GT RR EE EE N TMROERET M GA OG RE T GCAOG. EL P CO. LP
DEANNE DEANNE KATSAROS KATSAROS
"I can't "I can't believe believe they they said said that that about about her..." her..." “She is the “She best is the andbest treats andyou treats like you family like family and friends and you friends trust. you It’strust. a smooth It’s a smooth process process from start from to finish. start toAnd finish. sheAnd always sheanswers always answers every time every I call.” time- IMichelle call.” - Michelle Guest Guest
“I wouldn’t “I wouldn’t recommend recommend anyone else.” anyone else.” “ Mortgage “ Mortgage Mom holds Mom your holds hand your hand throughthrough the process the process and always and always answersanswers her phone. her She phone. is someone She is someone you can you relycan on.”rely - Michael on.” - Michael Fitzpatrick Fitzpatrick
SERVING SERVING THE THE REAL REAL ESTATE ESTATE COMMUNITY COMMUNITY FOR FOR OVER OVER 2020 YEARS! YEARS!
DEANNE DEANNE KATSAROS KATSAROS
Branch Branch Manager Manager NMLS NMLS #: 143589 #: 143589 609-605-7153 609-605-7153
deannekatsaros@comcast.net deannekatsaros@comcast.net MortgageMom.net MortgageMom.net
“She handles “She handles every scenario every scenario with a level withof a level expertise of expertise I I have never have seen. never The seen. bestThe in my best 16inyears my 16 in years the in the industry.industry. Never lost Never onelost buyer oneinbuyer the 5 in years the I’ve 5 years been I’ve been workingworking with her.with Deanne’s her. Deanne’s willingness willingness to communicate to communicate and pickand up pick the phone....on up the phone....on vacationvacation or on the or on the weekend weekend is unmatched. is unmatched. She has She helped has my helped business my business flourish.flourish. She the She mostthe amazing most amazing person all person around.” all around.”
“Communication, “Communication, knowledge, knowledge, experience experience and hardand work hard is what work Deanne is what Deanne is! She is! She makes all makes my transactions all my transactions smooth smooth and and painless.” painless.” - Marco -Vargas Marco Vargas
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Branch NMLS BranchIDNMLS 1514532-Branch ID 1514532-Branch Address:Address: 1917 Welsh 1917Road, Welsh Suite Road, 204, Suite Philadelphia, 204, Philadelphia, PA 19115PA 19115 LicensedLicensed Mortgage Mortgage Lender by Lender the NJ byDept. the NJ ofDept. Banking of Banking and Insurance, and Insurance, LicensedLicensed Mortgage Mortgage Lender by Lender the PA byDept. the PA Dept. of Banking of Banking and Securities and Securities License License # 21020.006 # 21020.006
Philadelphia Philadelphia Real Producers Real Producers • 41 • 41
AreAre YOUYOU or your or your clients clients moving, moving, spring spring cleaning, cleaning, or dealing or dealing with with an an estate? estate?
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Philadelphia Philadelphia Real Producers Real Producers • 43 • 43
financial financial fitness fitness By Shauna By Shauna Osborne Osborne
YOUR YOUR SUCCESSFUL SUCCESSFUL SIDE SIDEHUSTLE HUSTLE
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In theInplanning the planning stages, stages, decide decide how many how many hourshours per per day or day week or week you want you want to commit to commit to your to your side hustle, side hustle, writewrite it down, it down, and stick and stick to it. to When it. When we’rewe’re passionate passionate aboutabout a project, a project, it’s easy it’s easy to letto it let take it over take over our free our time, free time, but the butgoal the is goal to avoid is to avoid taking taking awayaway from from our current our current responsibilities responsibilities (e.g.,(e.g., relationships, relationships, exercise). exercise). CONSIDER CONSIDER YOURYOUR SIDE SIDE GIG “ME GIG TIME.” “ME TIME.”
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The beauty The beauty of theofside the hustle side hustle is youisget youtoget devote to devote your your time time and attention and attention to something to something you choose, you choose, something something you love. you love. Not only Not will onlyyou willfeel youcapable feel capable and and accomplished accomplished in achieving in achieving your your business business goals,goals, but but you’llyou’ll feel good feel good aboutabout the time the time you spend you spend on it,on leaving it, leaving you more you more personally personally fulfilled. fulfilled. @realproducers @realproducers
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Philadelphia Philadelphia Real Producers Real Producers • 45 • 45
BRIAN BRIANSPANIER SPANIER
46 • August 46 • August 20222022
@realproducers @realproducers
preferred preferred partner partner highlight highlight WrittenWritten By: Ruth By:Gnirk Ruth Gnirk Photography Photography By: Berridge By: Berridge Photography Photography
Philadelphia Philadelphia Roof Roof Management Management Philadelphia Philadelphia Roof Roof Management Management is proud is proud to have to have a a strong strong reputation reputation for creating for creating useful, useful, high-traffic, high-traffic, leak-proof leak-proof rooftop rooftop spaces. spaces. Its owners Its owners have have been been doingdoing the same the same thingthing in theinsame the same markets markets for over for over 15 years, 15 years, whilewhile continuously continuously improving improving operations, operations, processes processes and offerings. and offerings. WithWith superior superior products products and reliable and reliable services services at anat affordable an affordable price,price, they are they are readyready to help to you helpincrease you increase youryour residential residential or or commercial commercial square square footage! footage! “In Philadelphia, “In Philadelphia, having having a useful a useful above-living above-living spacespace is almost is almost a necessity,” a necessity,” shared shared Philadelphia Philadelphia Roof Roof Management Management co-founder co-founder and co-owner and co-owner BrianBrian Spanier. Spanier. “Having “Having walkable, walkable, high-traffic high-traffic roofing roofing and and decking decking allows allows architects, architects, builders, builders, and homeownand homeowners toers doto more do more with with a finite a finite amount amount of buildable of buildable square square footage. footage. We are Weproud are proud to provide to provide the most the most cost-effective, cost-effective, efficient, efficient, coherently coherently applied applied coatings coatings system system available!” available!”
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Philadelphia Philadelphia Real Producers Real Producers • 47 • 47
BrianBrian graduated graduated 20042004 with awith degree a degree in in Finance Finance from from Penn Penn State.State. He was Heinvolved was involved in commercial in commercial real estate real estate for a time, for a time, and and purchased purchased somesome investment investment properties properties for for himself. himself. He saw Hefirst-hand saw first-hand the value the value addedadded to to real estate real estate that had thatenjoyable had enjoyable outdoor outdoor livingliving spaces, spaces, especially especially in Northeastern in Northeastern markets. markets. He loved He loved the ingenuity the ingenuity of useful of useful rooftop rooftop and and deck spaces deck spaces for homes for homes and businesses. and businesses. In 2007 In 2007 BrianBrian saw amazing saw amazing opportunities opportunities to to increase increase valuevalue through through a product a product that would that would allowallow for the forcreation the creation of an of above-living an above-living spacespace without without the added the added cost or cost time or of time of building building a deck a deck on a roof! on a roof! The product The product took took only one onlyapplication, one application, had great had great durabildurability, and ity,was andwaterproof. was waterproof. He created He created the the business, business, whichwhich is now is re-branded now re-branded as as Philadelphia Philadelphia Roof Roof Management, Management, and started and started serving serving the community. the community. For the Forfirst the 15 first years, 15 years, the main the main focusfocus of hisof his roofing roofing company company was custom was custom fiberglass fiberglass installation. installation. ThenThen a new, a new, moremore flexible flexible product product had come had come to market to market that allowed that allowed for greater for greater possibilities. possibilities. The new The product new product can withstand can withstand temperatures temperatures from from belowbelow zero to zero in to excess in excess of 100°. of 100°. It is extremely It is extremely durable, durable, and because and because its application its application is lessis less complex complex than than otherother high trafficked high trafficked walk-walkable coatings able coatings products products in theinmarket, the market, it is it is moremore cost-effective cost-effective for the forclient. the client.
““
In 2019, In 2019, BrianBrian rebranded rebranded the company. the company. The new The name new name carried carried all the allreputation the reputation that had thatbeen had been cultivated cultivated for sofor long, so long, but but it alsoit reminded also reminded his loyal his loyal clients clients that that Philadelphia Philadelphia Roof Roof Management Management was was available available to care to for careallfor the allflat theroofing flat roofing and and coatings coatings needsneeds in theinsurrounding the surrounding commucommunities.nities. TheyThey have have a niche a niche market, market, and they and they have have perfected perfected their their process! process! TheirTheir biggest biggest sellerseller in today’s in today’s market market has shifted has shifted from from custom custom fiberglass fiberglass membranes membranes to branded to branded hybrid-polyurea hybrid-polyurea coatings. coatings. Philadelphia Philadelphia Roof Roof Management’s Management’s current current installation installation of of choice choice is Endurit®, is Endurit®, whichwhich carries carries warranwarranties backed ties backed by their by their national national tradetrade partner. partner.
REALTORS® REALTORS® callcall meme when when their their clients clients have have problems problems and and need need them them to to bebe knowknow that product that product and perand perfixed fixed because because “People“People
we we dodo it right it right
48 • August 48 • August 20222022
formance formance are key,” are key,” shared shared Brian,Brian, “and “and they love they that love our thatproduct our product is walkable, is walkable, @realproducers @realproducers
call me their their “REALTORS® callwhen me when Philadelphia Roof Roof Management has culPhiladelphia Management has cul-“REALTORS® have problems and need clients have problems and need tivated relationships with strategic pre- pre-clients tivated relationships with strategic themthem to be to fixed because we dowe it do it be fixed because ferredferred partners. This allows their their roofing partners. This allows roofing BrianBrian said. “We right,” said. have “We built have abuilt a team team to fully on, and in, in,right,” to focus fully focus on,specialize and specialize solid solid reputation and have reputation and estabhave estabtheir their own roofing products and services. own roofing products and services. directdirect business-to-business business-to-business Philadelphia Roof Roof Management takestakes lishedlished Philadelphia Management with architects, relationships with architects, care of theofwaterproofing and will care the waterproofing andbe will be relationships and developers for new builders, and developers for new glad to trytototry connect clients to trusted glad to connect clients to trusted builders, projects. We also construction projects. We also partners that can the partners thatcare canfor care forperipheral the peripheralconstruction with homeowners or end-uswith homeowners or end-usneedsneeds such as siding, framing, alternasuch as siding, framing, alterna- workwork both and renovaon existing both existing and renovative roofing, or handyman services. tive roofing, or handyman services. ers oners tion properties. Clients appreciate tion properties. Clients appreciate our cost-effectiveour efficiency, our cost-effectiveBrianBrian has ahas verya entrepreneurial atti- atti- our efficiency, very entrepreneurial and the of theof the andsimplicity the simplicity tude. tude. He loves real estate investment He loves real estate investment ness, ness, systems we are roofing systems weable areto able to and development, and has interest in inroofing and development, andan has an interest We always try totry do to things We always do things multiple projects and properties in thein the offer.offer. multiple projects and properties the right way, the so ourso our the right way,first thetime, first time, Philadelphia area. area. He also spendPhiladelphia Heenjoys also enjoys spendclients can enjoy their their outdoor clients can enjoy outdoor ing time traveling, takingtaking ing with time his withfamily, his family, traveling, waterproof, and competitively priced. We We waterproof, and competitively priced. spaces with peace of mind.” spaces with peace of mind.” in liveinmusic experiences, and fishing. live music experiences, and fishing. livingliving attempt to always innovate and improve attempt to always innovate and improve the industry in which we operate, and and the industry in which we operate, though we dowe not the cheapest though dohave not have the cheapest product available, we dowe have the cheapest product available, do have the cheapest product in theinhighest strata. The value product the highest strata. The value proposition of ourofproducts are superior. proposition our products are superior. Additionally, the manufacturer’s warranty Additionally, the manufacturer’s warranty is a major factorfactor that has into play is a major thatcome has come into play in theinpast yearsyears as many of ourof our the couple past couple as many builders continue to grow and are builders continue to grow anddevelare developingoping bigger projects with with moremore stringent bigger projects stringent warranty demands. We try cater to ourto our warranty demands. Wetotry to cater client’s needsneeds whilewhile always maintaining a client’s always maintaining a high level of service and professionalism.” high level of service and professionalism.” BrianBrian and his partner DaveDave andbusiness his business partner Gargano, alongalong with with a talented teamteam of of Gargano, a talented long-time installers, have have built built Philadelphia long-time installers, Philadelphia Roof Roof Management from from the ground up. up. Management the ground BrianBrian and Dave have have a combined 30 years and Dave a combined 30 years of business experience between them.them. TheyThey of business experience between workwork daily daily to tailor the experience to theto the to tailor the experience needsneeds of their valued customers. of their valued customers. BrianBrian is intentional aboutabout staying informed is intentional staying informed and aware of new and regulaand aware of products new products and regulations.tions. He has growing his team Heenjoyed has enjoyed growing his team and expanding their their territory over over the the and expanding territory last 15 years to include jobs in 11 different last 15 years to include jobs in 11 different states, to date! TheyThey now have approxstates, to date! now have approximately 15 full15time employees, and are imately full time employees, and are fully fully licensed and insured within their their licensed and insured within standard coverage areas.areas. standard coverage realproducersmag.com realproducersmag.com
Philadelphia Philadelphia Real Producers Real Producers • 49 • 49
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P EPN E N SY N SY LVA LVA N IA N IA R ERAELA LE SETAT S TAT E EL AW L AW C ACNA N B EBFERU F RU S TSRTAT R AT I NIGN!G !
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Philadelphia Philadelphia Real Producers Real Producers • 51 • 51