FEBRUARY 2023 - BUCKS COUNTY REAL PRODUCERS MAGAZINE

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AGENT TO WATCH MARIA D’ALESSIO YANCER KELLER WILLIAMS DOYLESTOWN PREFERRED PARTNER HIGHLIGHT: NICOLE MALCOLM & TEAM TITLE FAMILY OF ROCKSTARCLOSERS FEBRUARY 2023 BUCKS COUNTY CONNECTING. ELEVATING. INSPIRING. EMILIO DICICCO TOP PRODUCER COVER STORY RE/MAX ELITE
2 • February 2023 @realproducers
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healthy living

home matters

home matters

A Head Start on Spring Cleaning

A Head Start on Spring Cleaning

Spring cleaning doesn’t have to wait until spring!

Spring cleaning doesn’t have to wait until spring!

28 Home Matter: A Head Start on Spring Cleaning

Home Matter: A Head Start on Spring Cleaning

In February, the weather outside still frightful — possibly the harshest of the season — but the glittering hope of spring is just around the ner. If you’re feeling a little stir-crazy, why not tackle these often-neglected chores now and start sprucing up your home for sunny times ahead?

In February, the weather outside still frightful — possibly the of the season — but the glittering hope of spring is just around ner. If you’re feeling a little why not tackle these often-neglected chores now and start sprucing your home for sunny times

Agent to Watch: Maria D’Alessio

Touch up paint

Touch

If you are interested in contributing or nominating Realtors for certain stories, please email us at josh.buchter@realproducersmag.com

If you are interested in contributing or nominating Realtors for certain stories, please email us at josh.buchter@realproducersmag.com DISCLAIMER:

but remain solely those of the author(s). The paid advertisements contained within the Bucks County Real Producers magazine are not endorsed or recommended by The N2 Company or the publisher. Therefore, neither The N2 Company nor the publisher may be held liable or responsible for business practices of these companies.

Tired of looking at those marks and smudges on the walls, cabinets, doors and trim? Tackle them with a cleaning eraser first to assess what truly needs a touchup, then address the remaining problem areas with leftover paint and a small, thin paintbrush for greater precision.

Tired of looking at those marks and smudges on the walls, cabinets, doors and trim? Tackle them with a cleaning eraser first to assess what truly needs a touchup, then address the remaining problem areas with leftover paint and a small, thin paintbrush for greater precision.

Any articles included in this publication and/or opinions expressed therein do not necessarily

articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of The N2 Company d/b/a Real Producers but remain solely those of the author(s). The paid advertisements contained within the Bucks County Real Producers magazine are not endorsed or recommended by The N2 Company or the publisher. Therefore, neither The N2 Company nor the publisher may be held liable or responsible for business practices of these companies.

Clean out dryer vent

Clean out dryer vent

A clogged dryer vent can, at best, cause your dryer to run ine ciently and increase your energy bill and, at worst, cause a fire.

To clear any lingering lint and/or nesting pests from your cozy vent, remove the vent and clean the duct that connects the back of the dryer to the outside using a wet/dry vac or brush tool.

A clogged dryer vent can, at best, cause your dryer to run ine ciently and increase your energy bill and, at worst, cause a fire. To clear any lingering lint and/or nesting pests from your cozy vent, remove the vent and clean the duct that connects the back of the dryer to the outside using a wet/dry vac or brush tool.

Refresh mattresses

Refresh mattresses

Agent to Watch: Maria D’Alessio Please send all nominations to josh.buchter@realproducersmag.com

Most of us change our sheets frequently, but we shouldn’t neglect our trusty mattress, which can make all the di erence in sleep quality. Start by vacuuming the box springs and the top and bottom of the mattress. Then, rotate or flip, depending on whether it’s a one- (rotate) or two-sided mattress (flip to prevent sagging).

Most of us change our sheets frequently, but we shouldn’t neglect our trusty mattress, which can make all the di erence in sleep quality. Start by vacuuming the box springs and the top and bottom of the mattress. Then, rotate or flip, depending on whether it’s a one- (rotate) or two-sided mattress (flip to prevent sagging).

Revive fridge

Refrigerator condenser coils are located on the back or bottom of your appliance. Save

Refrigerator condenser coils are located on the back or bottom of your appliance. Save

6 • February 2023
Revive fridge
DISCLAIMER:
reflect the views of The N2 Company d/b/a Real Producers
TABLE OF
CONTENTS
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NOMINATE A COVER STORY BUCKS COUNTY OCTOBER 2022 BUCKS COUNTY CONNECTING. ELEVATING. INSPIRING. GEORGE BERDOMAS LRG INSURANCE SERVICES BUCKS COUNTY FALL FAVORITES PRIME REALTY PARTNERS TIM ROCCO PRIME REALTY TIM ROCCO TOP PRODUCER COVER STORY 18 Home Staging Column: Don’t Put Sellers on the Defensive! 12 Top Producer Cover Story: Emilio DiCicco 20 Preferred Partner Highlight: RockstarClosers Llc 6 • February 2023 @realproducers
up paint
28
Any
CONTENTS TABLE OF
30
Please send all nominations to josh.buchter@realproducersmag.com NOMINATE A COVER STORY BUCKS COUNTY OCTOBER 2022 BUCKS COUNTY CONNECTING. ELEVATING. INSPIRING. GEORGE BERDOMAS LRG INSURANCE SERVICES BUCKS COUNTY FALL FAVORITES PRIME REALTY PARTNERS TIM ROCCO PRIME REALTY PARTNERS TIM ROCCO TOP PRODUCER COVER STORY 18 Home Staging Column: Don’t Put Sellers on the Defensive! 26 Britt Around Town: Bucks County Date Ideas 12 Top Producer Cover Story: Emilio DiCicco
20 Preferred Partner Highlight: RockstarClosers Llc

Team Up With The Home Of The 7-Day Closing To Keep Your Ducks In A Row & Close Your Real Estate Deals On Time!

Team Up With The Home Of The 7-Day Closing To Keep Your Ducks In A Row & Close Your Real Estate Deals On Time!

realproducersmag.com
harshest stir-crazy, often-neglected realproducersmag.com
outside is harshest glittering the corstir-crazy, often-neglected up ahead?
8 • February 2023 @realproducers Real Estate Photography for the Real World! Alex Lubo Sr. Mortgage Consultant 267.303.3368 Alex.Lubo @phmloans.com 313 Arch St. Unit 1 Philadelphia Financing America... With My Experience & Expertise, Let's Go Over The Options To Help You In This Market! 8 • February 2023 @realproducers Real Estate Photography for the Real World! Alex Lubo Sr. Mortgage Consultant 267.303.3368 Alex.Lubo @phmloans.com 313 Arch St. Unit 1 Philadelphia Financing America... One Home At A Time! NMLS #143925 With My Experience & Expertise, Let's Go Over The Options To Help You In This Market! Scan HERE

MEET THE BUCKS COUNTY REAL PRODUCERS TEAM

MEET THE BUCKS COUNTY REAL PRODUCERS TEAM

If you are interested in contributing or nominating REALTORS® for certain stories, please email us at josh.buchter@realproducersmag.com

If you are interested in contributing or nominating REALTORS® for certain stories, please email us at josh.buchter@realproducersmag.com

Bucks County Real Producers • 9 realproducersmag.com
Kevin York Photography Matt Robnett PLUSH Image Corp. Thato Dadson Thato Dadson Photography Heather Pluard Ryan Berridge Berridge Photography Dave Danielson Writer Writer Marketing Director Josh Buchter Owner/Publisher David DeSue, Jr. Social Media Manager Shy Espinosa Virtual Assistant Bethany Williams Partner/Co-Publisher
Bucks County Real Producers • 9 realproducersmag.com
Megan McDonnell Publisher Assistant Kevin York Kevin York Photography Bryant Sanders Bryant Sanders Photography Matt Robnett PLUSH Image Corp. Brittany Brown Writer/Blogger “Britt Around Town” Thato Dadson Thato Dadson Photography Heather Pluard Writer Ryan Berridge Berridge Photography Ruth Gnirk Writer Dave Danielson Writer Chris Menezes Writer Sara Howanski Marketing Director Josh Buchter Owner/Publisher David DeSue, Jr. Social Media Manager Shy Espinosa Virtual Assistant Bethany Williams Megan McDonnell Publisher Assistant
Bucks County Real Producers • 11 realproducersmag.com Book a 360 photo booth for your next event! (484) 429-6619 360photoboothphilly.com Celebratingthebb@gmail.com Get a prop and strike a pose! Bringing Your Vision To Life! S ca Clients Carmella McGonegal Branch Manager at Bristol, PA CMcgonegal@AdvisorsMortgage.com 215-901-8083 424 Mill Street Bristol, PA 19007 Branch NMLS: #1749249 Branch Manager NMLS: 134037 Best Customer Service and Experience Five Star Professional 12 years in a row for customer testimonials! www.berridgephotography.com | 267.930.1857 Bucks County Real Producers • 11 realproducersmag.com Book a 360 photo booth for your next event! (484) 429-6619 360photoboothphilly.com Celebratingthebb@gmail.com Get a prop and strike a pose! Bringing Your Vision To Life! Partner With A Lender That Will S w ee p Your Clients Off Their Feet! S ca n To Pa r tne r W ith A Len d er That W ill H a ve You r Clients F a llin g In Love W ith The Home B u yi n g Process ! Carmella McGonegal Branch Manager at Bristol, PA CMcgonegal@AdvisorsMortgage.com 215-901-8083 424 Mill Street Bristol, PA 19007 Branch NMLS: #1749249 Branch Manager NMLS: 134037 Best Customer Service and Experience Five Star Professional 12 years in a row for customer testimonials! www.berridgephotography.com | 267.930.1857

Emilio DiCicco The Bograd Team at RE/MAX Elite

Emilio DiCicco The Bograd Team at RE/MAX Elite

No Boundaries for #ThePhillyItalianREALTOR®

No Boundaries for #ThePhillyItalianREALTOR®

As a REALTOR® and builder, Emilio DiCicco has been on both sides of the table. He is professional, approachable, and authentic. As a state-licensed contractor and developer, he has expertise. Emilio does not fear anything, and the Philly-Italian REALTOR® has no boundaries about who he will help or how far he will go to serve the community with the highest skill.

As a REALTOR® and builder, Emilio DiCicco has been on both sides of the table. He is professional, approachable, and authentic. As a state-licensed contractor and developer, he has expertise. Emilio does not fear anything, and the Philly-Italian REALTOR® has no boundaries about who he will help or how far he will go to serve the community with the highest skill.

Visionary

Emilio DiCicco comes from a long line of hard-working visionaries. His grandparents and their infant son (Emilio’s father) moved from Italy to Argentina after WWII and lived there for 17 years. The DiCicco family came to America in 1967 and settled in an Italian neighborhood in Philadelphia.

Emilio DiCicco comes from a long line of hard-working visionaries. His grandparents and their infant son (Emilio’s father) moved from Italy to Argentina after WWII and lived there for 17 years. The DiCicco family came to America in 1967 and settled in an Italian neighborhood in Philadelphia.

Emilio’s grandfather owned real estate and worked for GM, but his father wanted to create his own future. He earned a certificate in electrical and TV repair and started working at a local shop. He soon caught the vision for generational wealth. He purchased the building in which he worked, thus collecting rent from his own employer.

Emilio’s grandfather owned real estate and worked for GM, but his father wanted to create his own future. He earned a certificate in electrical and TV repair and started working at a local shop. He soon caught the vision for generational wealth. He purchased the building in which he worked, thus collecting rent from his own employer.

@realproducers top producer cover story
Cover Photo by: Kevin York Photography
12 • February 2023 @realproducers top producer cover story
Photo by: Kevin York Photography

After working at Pennsylvania TV Repair in Frankford for about a decade, Emilio’s father recognized that the industry was shifting. People were buying new televisions, not repairing their old ones. He knew he needed to make himself indispensable.

After working at Pennsylvania TV Repair in Frankford for about a decade, Emilio’s father recognized that the industry was shifting. People were buying new televisions, not repairing their old ones. He knew he needed to make himself indispensable.

Emilio’s father saw the wave of the future and started Cicco’s Auto Sales in the early ‘80s. Emilio was inspired by his father’s entrepreneurial mindset and started working for his father after school and on the weekends. Then, in the ‘90s, Emilio’s mother and her sisters opened Sheer Sensation salon. Little did they know that they would be a continual success 30 years later, and help hundreds of stylists start or continue their career.

Emilio’s father saw the wave of the future and started Cicco’s Auto Sales in the early ‘80s. Emilio was inspired by his father’s entrepreneurial mindset and started working for his father after school and on the weekends. Then, in the ‘90s, Emilio’s mother and her sisters opened Sheer Sensation salon. Little did they know that they would be a continual success 30 years later, and help hundreds of stylists start or continue their career.

Reformed Car Salesman

Reformed Car Salesman

Emilio earned a degree in finances and continued working for his dad. He was constantly inspired by the success that both of his parents had created for themselves. When he was 23 he decided it was time for him to take a chance on himself.

Emilio earned a degree in finances and continued working for his dad. He was constantly inspired by the success that both of his parents had created for themselves. When he was 23 he decided it was time for him to take a chance on himself.

Although he had no experience in concrete or construction, Emilio had done a little research and built a great relationship with a neighbor who worked for the city. With his neighbor’s council, Emilio o ered $37.5K for a “fixer-upper” that was on the market for $45K. The deal was settled in 10 days.

Although he had no experience in concrete or construction, Emilio had done a little research and built a great relationship with a neighbor who worked for the city. With his neighbor’s council, Emilio o ered $37.5K for a “fixer-upper” that was on the market for $45K. The deal was settled in 10 days.

When Emilio’s father came home from a trip and discovered that his son had taken the initiative to buy an investment property that needed a lot of work, he was both shocked and impressed. He o ered to loan Emilio the money needed to rehabilitate the house, but Emilio graciously declined. He wanted to try to succeed independently.

When Emilio’s father came home from a trip and discovered that his son had taken the initiative to buy an investment property that needed a lot of work, he was both shocked and impressed. He o ered to loan Emilio the money needed to rehabilitate the house, but Emilio graciously declined. He wanted to try to succeed independently.

By 2002 the house was completed and it sold quickly. Emilio reinvested the proceeds to purchase and refurbish another investment property in PA.

By 2002 the house was completed and it sold quickly. Emilio reinvested the proceeds to purchase and refurbish another investment property in PA.

14 • February 2023
” “ 14 • February 2023 @realproducers
I am big-hearted,” Emilio reflected, “and I have a big personality, but I like real connections with real people. I add value to others because it’s the right thing to do. It doesn’t cost anything to be a good person. You can make an impact, even with a conversation. That’s priceless!
” “
I am big-hearted,” Emilio reflected, “and I have a big personality, but I like real connections with real people. I add value to others because it’s the right thing to do. It doesn’t cost anything to be a good person. You can make an impact, even with a conversation. That’s priceless!

2004 was a significant year. Emilio bought a house by the shore in Margate, New Jersey, and through that house he met the woman who would become his wife. His plan was to make the house slightly bigger, which would require a slight amendment in the zoning. During the process he met attorney, and now friend, John

2004 was a significant year. Emilio bought a house by the shore in Margate, New Jersey, and through that house he met the woman who would become his wife. His plan was to make the house slightly bigger, which would require a slight amendment in the zoning. During the process he met attorney, and now friend, John Scott Abbott.

No Excuses

By 28 years of age, Emilio had created his own brand and his own custom home and renovation business: Evans Grove NJ, LLC. He was working his was up the ladder as a young, successful

By 28 years of age, Emilio had created his own brand and his own custom home and renovation business: Evans Grove NJ, LLC. He was working his was up the ladder as a young, successful developer in Margate.

Emilio did not view his success as a sign that he should take it easy. Emilio continued living out his passion for family by working for his father, and his passion for real estate by doing self-funded flips and managing his NJ summer house projects.

Emilio did not view his success as a sign that he should take it easy. Emilio continued living out his passion for family by working for his father, and his passion for real estate by doing self-funded flips and managing his NJ summer house projects.

“When you have a vision that you believe in 100%, you will succeed,” Emilio shared. “I started with nothing and have continued reinvesting in myself. I don’t have outside investors! Don’t believe the naysayers, and don’t make excuses. Put your power behind it and you will win!”

“When you have a vision that you believe in 100%, you will succeed,” Emilio shared. “I started with nothing and have continued reinvesting in myself. I don’t have outside investors! Don’t believe the naysayers, and don’t make excuses. Put your power behind it and you will win!”

He recognized a need for an Italian deli in the NJ shore…so he opened one! Mario Luigi’s became a success. He wasn’t trying to compete with the big guys, just provide quality Italian sandwiches

He recognized a need for an Italian deli in the NJ shore…so he opened one! Mario Luigi’s became a success. He wasn’t trying to compete with the big guys, just provide quality Italian sandwiches and family-style service.

Although he had created a successful business, when the right buyer came along, Emilio decided to sell Mario Luigi’s so he could focus more of his time on helping maintain the family car business and continue building, remodeling, and rejuvenating 10 houses over the next decade (which all sold for $750K to $1M).

Although he had created a successful business, when the right buyer came along, Emilio decided to sell Mario Luigi’s so he could focus more of his time on helping maintain the family car business and continue building, remodeling, and rejuvenating 10 houses over the next decade (which all sold for $750K to $1M).

Blue Collar REALTOR®

When their father passed away at age 69 (due to a health condition that impacted his heart), Emilio and his brother Anthony tried to honor their father by maintaining Cicco’s Auto Sales. As a REALTOR®, Anthony suggested honoring the legacy by selling the building. The brothers

When their father passed away at age 69 (due to a health condition that impacted his heart), Emilio and his brother Anthony tried to honor their father by maintaining Cicco’s Auto Sales. As a REALTOR®, Anthony suggested honoring the legacy by selling the building. The brothers

Bucks County Real Producers • 15
Bucks County Real Producers • 15

agreed that just as their father had seen the future and pursued something other than TV repair, they should both focus on what they were good at.

agreed that just as their father had seen the future and pursued something other than TV repair, they should both focus on what they were good at.

During COVID Emilio used his financial degree and market knowledge to do some day trading. It was a hard, and discouraging time without his dad there to o er advice or just listen to what was on Emilio’s mind.

Hands-On

Hands-On

Rather than networking through drinks and parties, Emilio likes to promote small businesses via social media and in life. As a small business owner himself, he finds that it is essential to establish reciprocal relationships with fellow business owners.

During COVID Emilio used his financial degree and market knowledge to do some day trading. It was a hard, and discouraging time without his dad there to o er advice or just listen to what was on Emilio’s mind.

He decided to shadow his younger brother Anthony, a REALTOR® who was with the Bograd Team for several years. Anthony was an amazing REALTOR® and a Zillow Premier Agent (ZPA). Inspired by Anthony’s success, Emilio decided he wanted to become a real estate agent as well.

He decided to shadow his younger brother Anthony, a REALTOR® who was with the Bograd Team for several years. Anthony was an amazing REALTOR® and a Zillow Premier Agent (ZPA). Inspired by Anthony’s success, Emilio decided he wanted to become a real estate agent as well.

In May of 2021 Emilio became a licensed REALTOR® and before the end of the year he was a ZPA. In six short months he sold 33 houses!

In May of 2021 Emilio became a licensed REALTOR® and before the end of the year he was a ZPA. In six short months he sold 33 houses!

Rather than networking through drinks and parties, Emilio likes to promote small businesses via social media and in life. As a small business owner himself, he finds that it is essential to establish reciprocal relationships with fellow business owners.

“I am big-hearted,” Emilio reflected, “and I have a big personality, but I like real connections with real people. I add value to others because it’s the right thing to do. It doesn’t cost anything to be a good person. You can make an impact, even with a conversation. That’s priceless!”

“I am big-hearted,” Emilio reflected, “and I have a big personality, but I like real connections with real people. I add value to others because it’s the right thing to do. It doesn’t cost anything to be a good person. You can make an impact, even with a conversation. That’s priceless!”

Emilio is passionate about getting back to the human elements and about giving back in a way that impacts the vulnerable in our community. He is an active advocate and supporter for Gift of Life House (a place for families with loved ones needing transplants giftoflifehowieshouse.org) and Caring For Friends Food Bank (caringforfriends.org/food-bank).

Emilio is passionate about getting back to the human elements and about giving back in a way that impacts the vulnerable in our community. He is an active advocate and supporter for Gift of Life House (a place for families with loved ones needing transplants giftoflifehowieshouse.org) and Caring For Friends Food Bank (caringforfriends.org/food-bank).

“I am thankful for the family atmosphere we have at the Bograd Team,” shared Emilio, “and for Anthony’s mentoring of myself and anyone else who needs it. Money, power, and real estate mean nothing compared to the joy I get from what I am doing to help others. I have been blessed that’s why I pay it forward. I serve whoever comes to me, regardless of commission. I always want to be available for people.”

“I am thankful for the family atmosphere we have at the Bograd Team,” shared Emilio, “and for Anthony’s mentoring of myself and anyone else who needs it. Money, power, and real estate mean nothing compared to the joy I get from what I am doing to help others. I have been blessed that’s why I pay it forward. I serve whoever comes to me, regardless of commission. I always want to be available for people.”

“I am not afraid to reinvent myself,” smiled Emilio. “I am not in competition with anyone. I will help other agents, and take time to help clients with no pressure. Selling or buying a home is not like buying a car; clients trust me with their emotional well-being, too. Every decision impacts some aspect of life. I am grateful to be able to share my story in Real Producers. I wanted to wait until I felt I had earned the right to be featured. After almost 50 transactions in a year and a half, I felt I was ready.”

“I am not afraid to reinvent myself,” smiled Emilio. “I am not in competition with anyone. I will help other agents, and take time to help clients with no pressure. Selling or buying a home is not like buying a car; clients trust me with their emotional well-being, too. Every decision impacts some aspect of life. I am grateful to be able to share my story in Real Producers. I wanted to wait until I felt I had earned the right to be featured. After almost 50 transactions in a year and a half, I felt I was ready.”

16 • February 2023 @realproducers
16 • February 2023 @realproducers

We understand the pressure of a smooth process, delivering results, and getting your transaction to settlement.

We understand the pressure of a smooth process, delivering results, and getting your transaction to settlement.

That’s why we make ourselves available detail is handled properly from start to finish. back to the more important activities in life.

That’s why we make ourselves available 24/7 to ensure every detail is handled properly from start to finish. So you can get back to the more important activities in life.

Bucks County Real Producers • 17 realproducersmag.com
NMLS#122142 Doug Lotrecchio President | NMLS#220286 Direct: (732) 606-7066 | DougL@ihmtg.com | independencehomemortgage.com of happy clients and wonderful referrals! Bucks County Real Producers • 17 realproducersmag.com
NMLS#122142 Doug Lotrecchio President | NMLS#220286 Direct: (732) 606-7066 | DougL@ihmtg.com | independencehomemortgage.com Our business is built on a sturdy foundation of happy clients and wonderful referrals!

home staging column

home staging column

DON’T PUT SELLERS ON THE DEFENSIVE!

DON’T PUT SELLERS ON THE DEFENSIVE!

You’ve just landed a new listing. Now, it’s time for sellers to properly prepare the house for the MLS photos and the market. You sense it’s not going to be an easy discussion. What’s a REALTOR® to do?

home stager arrives for a consultation, sellers expect to hear from us that certain changes may be needed.

home stager arrives for a consultation, sellers expect to hear from us that certain changes may be needed.

You’ve just landed a new listing. Now, it’s time for sellers to properly prepare the house for the MLS photos and the market. You sense it’s not going to be an easy discussion. What’s a REALTOR® to do?

That’s a great time to call in an accredited home staging professional (ASP). Why? Because your communication with sellers is critical to a successful selling experience. Sellers don’t want to hear negative comments — no matter how beautifully worded — from you. Even though you’re accus-

That’s a great time to call in an accredited home staging professional (ASP). Why? Because your communication with sellers is critical to a successful selling experience. Sellers don’t want to hear negative comments — no matter how beautifully worded — from you. Even though you’re accustomed to advising your sellers, it can still be awkward. However, when a

An excellent, accredited home stager doesn’t march into a property and start listing issues like a drill sergeant. We know the entire selling process is extraordinarily stressful. A REALTOR® told me recently that a new listing client didn’t want a home stager because she’d had a terrible experience with another stager on a prior property. Apparently, the stager had walked into the house and immediately said, “Oh, no. … Most of THIS” — with a sweep of her hand around the living room — “has to GO.” How unkind! Plus, this new listing was the seller’s recently deceased mother’s home, and she was understandably sentimental about it. Armed with this information, I was even more gentle when I visited her. She acted on every one of my suggestions, and her house received multiple o ers over asking price.

An excellent, accredited home stager doesn’t march into a property and start listing issues like a drill sergeant. We know the entire selling process is extraordinarily stressful. A REALTOR® told me recently that a new listing client didn’t want a home stager because she’d had a terrible experience with another stager on a prior property. Apparently, the stager had walked into the house and immediately said, “Oh, no. … Most of THIS” — with a sweep of her hand around the living room — “has to GO.” How unkind! Plus, this new listing was the seller’s recently deceased mother’s home, and she was understandably sentimental about it. Armed with this information, I was even more gentle when I visited her. She acted on every one of my suggestions, and her house received multiple o ers over asking price.

18 • February 2023 @realproducers
Their REALTOR® wisely brought in StagingCraft to explain to the sellers why the updates were necessary to support their listing price, and then we helped the REALTOR® achieve a successful sale by overseeing the work using our network of fast, reliable tradespeople.
18 • February 2023 @realproducers
Their REALTOR® wisely brought in StagingCraft to explain to the sellers why the updates were necessary to support their listing price, and then we helped the REALTOR® achieve a successful sale by overseeing the work using our network of fast, reliable tradespeople.

1) From the moment the listing agreement is signed, stop using the word “home.” Help sellers start to disconnect emotionally by referring to the listing as a “property,” a “listing” or a “house.”

1) From the moment the listing agreement is signed, stop using the word “home.” Help sellers start to disconnect emotionally by referring to the listing as a “property,” a “listing” or a “house.”

2) Explain that your home stager is going to help them convert their house into a product, something neutral and less personal that any buyers can easily imagine themselves living in.

to hesitate in making an o er … or worse, to use those issues to erode the price through negotiation — if they don’t walk away.

to hesitate in making an o … or worse, to use those issues to erode the price through negotiation — if they don’t walk away.

2) Explain that your home stager is going to help them convert their house into a product, something neutral and less personal that any buyers can easily imagine themselves living in.

5) Explain that home staging is very di erent from decorating. Home decorating is all about tailoring a house to the occupants’ tastes. Home staging, on the other hand, is about depersonalizing a property; that is, taking the personality out of a house and creating a neutral environment.

5) Explain that home staging is very di erent from decorating. Home decorating is all about tailoring a house to the occupants’ tastes. Home staging, on the other hand, is about depersonalizing a property; that is, taking the personality out of a house and creating a neutral environment.

The sellers of this 1960s split-level were convinced they’d get top dollar for it in “as-is” condition in the early 2022 homebuying feeding frenzy.

Expert home stagers have tried-and-true ways of explaining to sellers e ciently, clearly and kindly why making certain changes will make a big di erence in the price they’ll get for their house. As my own grandmother used to say, “It’s not just what you say … it’s how you say it.”

Expert home stagers have tried-and-true ways of explaining to sellers e ciently, clearly and kindly why making certain changes will make a big di erence in the price they’ll get for their house. As my own grandmother used to say, “It’s not just what you say … it’s how you say it.”

3) Tell sellers great home staging will add value to a property in the minds of buyers. O er a few statistics on how much faster-staged houses sell than unstaged ones and how much more money sellers get. (I have all the numbers you need, and NAR’s biannual home staging survey of its members also has great stats.) If your sellers are resistant to making any improvements, lay out what the typical percentage of a first price reduction is versus the almost-always lower price tag of making the right preparation steps up front.

3) Tell sellers great home staging will add value to a property in the minds of buyers. O er a few statistics on how much faster-staged houses sell than unstaged ones and how much more money sellers get. (I have all the numbers you need, and NAR’s biannual home staging survey of its members also has great stats.) If your sellers are resistant to making any improvements, lay out what the typical percentage of a first price reduction is versus the almost-always lower price tag of making the right preparation steps up front.

Once you’ve laid this groundwork, your sellers will be less defensive about making changes to ready their listings for photos and showings. Even if they’re still resistant, expert stagers will “win them over,” and we will help protect the listing price and — most importantly — your relationships with your sellers.

Once you’ve laid this groundwork, your sellers will be less defensive about making changes to ready their listings for photos and showings. Even if they’re still resistant, expert stagers will “win them over,” and we will help protect the listing price and — most importantly — your relationships with your sellers.

Here are some tips for talking to your own sellers about home preparation before your home stager arrives for the consultation:

Here are some tips for talking to your own sellers about home preparation before your home stager arrives for the consultation:

4) Tell sellers that StagingCraft’s job is to protect the listing price. We point out cosmetic and condition issues that may cause buyers

4) Tell sellers that StagingCraft’s job is to protect the listing price. We point out cosmetic and condition issues that may cause buyers

Nancy Vander Zwan is owner and CEO of StagingCraft LLC, an award-winning, Bucks County-based home staging company that provides consultations, occupied stage/ styles and vacant staging services to REALTORS® and sellers throughout the region. StagingCraft is accredited by the Better Business Bureau.

Nancy Vander Zwan is owner and CEO of StagingCraft LLC, an award-winning, Bucks County-based home staging company that provides consultations, occupied stage/ styles and vacant staging services to REALTORS® and sellers throughout the region. StagingCraft is accredited by the Better Business Bureau.

SELLING YOUR LISTINGS FOR TOP DOLLAR QUICKLY DOESN'T REQUIRE WITCHCRAFT...

realproducersmag.com
Bucks County Real Producers • 19 realproducersmag.com
SELLING YOUR LISTINGS FOR TOP DOLLAR QUICKLY DOESN'T REQUIRE WITCHCRAFT...
The sellers of this 1960s split-level were convinced they’d get top dollar for it in “as-is” condition in the early 2022 homebuying feeding frenzy.

preferred partner highlight

preferred partner highlight

20 • February 2023 @realproducers
Nicole Title
Family of Rockstarclosers
Written by: Heather Pluard
20 • February 2023 @realproducers
Nicole Title
Photography by: Thato Dadson | Dadson Images
MALCOLM
Family of Rockstarclosers
Written by: Heather Pluard
MALCOLM
Photography by: Thato Dadson | Dadson Images

Many people say Pink is the most famous person to come out of Bucks County, but A nity Land Services President and CEO, Nicole Malcolm, has a whole family of rock stars here! Nicole and her Title Family of Rockstarclosers shine as brightly in real estate as Pink does on stage, and they’re garnering just as many rave reviews.

Many people say Pink is the most famous person to come out of Bucks County, but A nity Land Services President and CEO, Nicole Malcolm, has a whole family of rock stars here! Nicole and her Title Family of Rockstarclosers shine as brightly in real estate as Pink does on stage, and they’re garnering just as many rave reviews.

“We aren’t your typical title company,” Nicole says. “As a family-owned and operated company, we put our blood, sweat, and tears into ‘wowing’ clients and industry partners.

We are passionate about helping people have a smooth and seamless closing, and we love making REALTORS® look like rock stars, too. People pick up on our vibe as soon as they step through our door. Instead of being bland and boring, we make this last piece of the transaction memorable and fun.”

“We aren’t your typical title company,” Nicole says. “As a family-owned and operated company, we put our blood, sweat, and tears into ‘wowing’ clients and industry partners. We are passionate about helping people have a smooth and seamless closing, and we love making REALTORS® look like rock stars, too. People pick up on our vibe as soon as they step through our door. Instead of being bland and boring, we make this last piece of the transaction memorable and fun.”

A Philadelphia native, Nicole grew up in the real estate arena. Her parents were both REALTORS® then eventually venturing into mortgages. Later, her dad went on to own his mortgage brokerage, and her mom became a mortgage company executive. “They inspired

A Philadelphia native, Nicole grew up in the real estate arena. Her parents were both REALTORS® then eventually venturing into mortgages. Later, her dad went on to own his mortgage brokerage, and her mom became a mortgage company executive. “They inspired

Bucks County Real Producers • 21 realproducersmag.com
Bucks County Real Producers • 21 realproducersmag.com

me to always go after what I wanted and not let anything stop me,” Nicole smiles. “I’ve always been an entrepreneur, so after working for others in the mortgage and title arenas, I decided to start a title company in 2008 with a partner. We succeeded even though that was not the ideal year to start a business in real estate! Then, in 2012, I launched A nity Land Services on my own. Now my three kids work with me, and we all have our niche. Rachel is our VP of Escrow and Closings, Thomas is our Executive Vice President, and Brittany is our Vice President of Marketing and Sales. We’ve evolved Title Family of Rockstarclosers into a welloiled machine.”

me to always go after what I wanted and not let anything stop me,” Nicole smiles. “I’ve always been an entrepreneur, so after working for others in the mortgage and title arenas, I decided to start a title company in 2008 with a partner. We succeeded even though that was not the ideal year to start a business in real estate! Then, in 2012, I launched A nity Land Services on my own. Now my three kids work with me, and we all have our niche. Rachel is our VP of Escrow and Closings, Thomas is our Executive Vice President, and Brittany is our Vice President of Marketing and Sales. We’ve evolved Title Family of Rockstarclosers into a welloiled machine.”

underwriters to get more closings approved. We take the stress and fear out of closing by looking at every transaction detail and helping clients figure out how to move forward e ciently, e ectively, and quickly - regardless of the circumstances.”

underwriters to get more closings approved. We take the stress and fear out of closing by looking at every transaction detail and helping clients figure out how to move forward e ciently, e ectively, and quickly - regardless of the circumstances.”

The company is known for being able to solve problems other title companies won’t typically address. “We think outside of the box,” Nicole says. “What looks like a barrier to closing can often be overcome with the proper knowledge, understanding, and e ort. For example, not all court judgments necessarily stop the process. Our team is fantastic at clearing issues up and working with

The company is known for being able to solve problems other title companies won’t typically address. “We think outside of the box,” Nicole says.

“What looks like a barrier to closing can often be overcome with the proper knowledge, understanding, and e ort. For example, not all court judgments necessarily stop the process. Our team is fantastic at clearing issues up and working with

Appreciating the Rockstarclosers’ personal approach and breadth of connections, real estate agents around Bucks County are singing their praises. The company has joint ventures with a multitude of di erent brokerages and qualified REALTOR® partners. “Over the course of the last decade, we’ve created relationships and multiple joint ventures at pivotal transaction points, leading to positive outcomes for everyone. Our partners grew as we grew, and we will continue nurturing those relationships.”

Appreciating the Rockstarclosers’ personal approach and breadth of connections, real estate agents around Bucks County are singing their praises. The company has joint ventures with a multitude of di erent brokerages and qualified REALTOR® partners. “Over the course of the last decade, we’ve created relationships and multiple joint ventures at pivotal transaction points, leading to positive outcomes for everyone. Our partners grew as we grew, and we will continue nurturing those relationships.”

Being available 24/7 and accommodating last-minute closing is the standard operating procedure at Rockstarclosers. “Most title companies work corporate, 9-to-5 hours,” Nicole says. “But it’s not unusual for one of us to be on the phone at 10 pm.

Being available 24/7 and accommodating last-minute closing is the standard operating procedure at Rockstarclosers. “Most title companies work corporate, 9-to-5 hours,” Nicole says. “But it’s not unusual for one of us to be on the phone at 10 pm.

22 • February 2023 @realproducers
22 • February 2023 @realproducers

We are always working because title is our life. Besides, we love it so much it doesn’t feel like work. The title industry is intriguing and rewarding. It’s also fast-paced, and our secure e-Closing and e-Notary technology has saved many deals, especially international ones. Solving problems and giving clients peace of mind in what can be a stressful, emotional process makes us feel like rock stars. We love it when someone says, ‘That was easy!’”

We are always working because title is our life. Besides, we love it so much it doesn’t feel like work. The title industry is intriguing and rewarding. It’s also fast-paced, and our secure e-Closing and e-Notary technology has saved many deals, especially international ones. Solving problems and giving clients peace of mind in what can be a stressful, emotional process makes us feel like rock stars. We love it when someone says, ‘That was easy!’”

Title Family of Rockstarclosers has earned several awards, including:

Title Family of Rockstarclosers has earned several awards, including:

2016, 2017 and 2020 Stewart Pacesetter Award

2016, 2017 and 2020 Stewart Pacesetter Award

2019 and 2020 Commonwealth Top Producer Award

2019 and 2020 Commonwealth Top Producer Award

2020 and 2021 Stewart Circle of Excellence Award

2020 and 2021 Stewart Circle of Excellence Award

2021 Commonwealth Top 25 Agent Award

2021 Commonwealth Top 25 Agent Award

Nicole’s biggest fan is her husband of 30 years, Tom Malcolm. “We married young and have been through it all,” she says. “Tom has always been my rock, even though he had to endure many late-night dinners alone. Without his love and support, I couldn’t have built a successful business while raising a family of Rock Star Closers.”

Nicole’s biggest fan is her husband of 30 years, Tom Malcolm. “We married young and have been through it all,” she says. “Tom has always been my rock, even though he had to endure many late-night dinners alone. Without his love and support, I couldn’t have built a successful business while raising a family of Rock Star Closers.”

To learn more about how you can ‘Close with a Rockstar,’ please visit https://www.deedsearchers.com/index.html.

To learn more about how you can ‘Close with a Rockstar,’ please visit https://www.deedsearchers.com/index.html.

Most title companies work corporate, 9-to-5 hours. But it’s not unusual for one of us to be on the phone at 10 pm. We are always working because title is our life. Besides, we love it so much it doesn’t feel like work.

24 • February 2023 @realproducers
24 • February 2023 @realproducers
Most title companies work corporate, 9-to-5 hours. But it’s not unusual for one of us to be on the phone at 10 pm. We are always working because title is our life. Besides, we love it so much it doesn’t feel like work.
Bucks County Real Producers • 25 realproducersmag.com TRINITY JUST GOT A WHOLE LOT "BETTER". 888-391-3387 Tri n it ySo l utio n sUSA.com WE TRANSFORM BUSINESSES HYPORTDIGITAL.COM We handle the details so business owners can spend their time doing what they do best. Web Design Acquisition Email Campaigns Search Engine Optimization Live Chat SEM / Paid Search Mobile and Display Advertising OTT / CTV Streaming Advertising Paid Social Media Reach out to your neighborhood publisher for more information. Bucks County Real Producers • 25 realproducersmag.com TRINITY JUST GOT A WHOLE LOT "BETTER". 888-391-3387 Tri n it ySo l utio n sUSA.com WE TRANSFORM BUSINESSES HYPORTDIGITAL.COM We handle the details so business owners can spend their time doing what they do best. Web Design Acquisition Email Campaigns Search Engine Optimization Live Chat SEM / Paid Search Mobile and Display Advertising OTT / CTV Streaming Advertising Paid Social Media Reach out to your neighborhood publisher for more information.

britt around town!

britt around town!

Photography by: Brittany Brown

Bucks County

Bucks County

Date Ideas

Date Ideas

With Valentine’s Day right around the corner, it’s time to start planning your day with that special someone. With an abundance of scenic roads, views, historical attractions and local shopping, the possibilities of daytime excursions are endless. Come nightfall, enjoy a variety of options for romantic fine dining, live entertainment and cozy inns. Bucks County will surely make your holiday memorable and fun.

With Valentine’s Day right around the corner, it’s time to start planning your day with that special someone. With an abundance of scenic roads, views, historical attractions and local shopping, the possibilities of daytime excursions are endless. Come nightfall, enjoy a variety of options for romantic fine dining, live entertainment and cozy inns. Bucks County will surely make your holiday memorable and fun.

the Delaware River, Schofield Ford Covered Bridge, Washington Crossing and other treasures. If nature isn’t your calling, walking around some of Bucks County’s towns is another fantastic option. Here, you can experience the sights, sounds and culture that make up Main Street America while enjoying each other’s company.

the Delaware River, Schofield Ford Covered Bridge, Washington Crossing and other treasures. If nature isn’t your calling, walking around some of Bucks County’s towns is another fantastic option. Here, you can experience the sights, sounds and culture that make up Main Street America while enjoying each other’s company.

Visit a Museum

Visit a Museum

Go for a Walk

Go for a Walk

Did you know that Bucks County is home to six of Pennsylvania’s state parks? Each of those state parks has accessible walking paths where you can enjoy a romantic stroll among landmarks such as High Rocks Vista,

Did you know that Bucks County is home to six of Pennsylvania’s state parks? Each of those state parks has accessible walking paths where you can enjoy a romantic stroll among landmarks such as High Rocks Vista,

Step into Bucks County’s history and plan a date to one of the area’s museums. Built in the early 1900s, Fonthill Castle was the home of famous archaeologist and tile maker Henry Chapman Mercer. Mercer built the Moravian Pottery and Tile Works, which produced handmade tiles found in buildings all throughout Bucks County. Also found in Doylestown is the Mercer Museum, which exhibits an enormous collection of tools, crafts and trades from pre-industrial America. Explore a prison-turned-portrait collection at the James A. Michener Art Museum. From 1884 to 1985, the Michener Museum (formerly Bucks County Prison) housed a century of inmates and, since 1988, has been the home to over 2,700 paintings, sculptures and more of local and national artists featuring numerous artistic styles and mediums. Also in Bucks County is the ErwinStover House in Tinicum Park. William Erwin acquired the land that was once owned by the Lenape Indians and had turned it

Step into Bucks County’s history and plan a date to one of the area’s museums. Built in the early 1900s, Fonthill Castle was the home of famous archaeologist and tile maker Henry Chapman Mercer. Mercer built the Moravian Pottery and Tile Works, which produced handmade tiles found in buildings all throughout Bucks County. Also found in Doylestown is the Mercer Museum, which exhibits an enormous collection of tools, crafts and trades from pre-industrial America. Explore a prison-turned-portrait collection at the James A. Michener Art Museum. From 1884 to 1985, the Michener Museum (formerly Bucks County Prison) housed a century of inmates and, since 1988, has been the home to over 2,700 paintings, sculptures and more of local and national artists featuring numerous artistic styles and mediums. Also in Bucks County is the ErwinStover House in Tinicum Park. William Erwin acquired the land that was once owned by the Lenape Indians and had turned it

@realproducers
26 • February 2023 @realproducers

into a tenant farm through the 19th century. Bucks County Parks and Recreation o ers free tours of this 1810 Colonial/Victorian-style house.

into a tenant farm through the 19th century. Bucks County Parks and Recreation o ers free tours of this 1810 Colonial/Victorian-style house.

Bucks County Joyrides

Bucks County Joyrides

Become a tourist in your own backyard and embark on a tour with Bucks County Joyrides! Relax with your loved one as you explore some of the area’s hidden gems, historical landmarks, iconic covered bridges and more! Rides are priced per adventure, and there are several trip options to choose from. Your tour guide, Chris, has a wealth of knowledge of Bucks County’s history, and you are guaranteed to learn a thing or two along the journey.

Become a tourist in your own backyard and embark on a tour with Bucks County Joyrides! Relax with your loved one as you explore some of the area’s hidden gems, historical landmarks, iconic covered bridges and more! Rides are priced per adventure, and there are several trip options to choose from. Your tour guide, Chris, has a wealth of knowledge of Bucks County’s history, and you are guaranteed to learn a thing or two along the journey.

Get Crafty

Get Crafty

Bring out your inner artist at a craft workshop! Makers O Main hosts a variety of craft nights at Allora Gifts and Home Décor, including candle making, jewelry making and more! There may be a workshop coming up that sparks your interest! Board and

Bring out your inner artist at a craft workshop! Makers O Main hosts a variety of craft nights at Allora Gifts and Home Décor, including candle making, jewelry making and more! There may be a workshop coming up that sparks your interest! Board and

Brush in Doylestown and Newtown is the perfect place to DIY wooden farmhouse-inspired décor from signs to decorative trays, crates and more! Take an art class at the Michener Art Museum and learn new techniques in areas such as drawing, various forms of painting, and stitching. Finally, there are multiple locations in Bucks County where you can take your valentine to paint a pottery keepsake, including Art Dept in both Doylestown and Newtown, Color Me Mine in Langhorne and North Wales or Paint N’ Pottery in Doylestown.

Brush in Doylestown and Newtown is the perfect place to DIY wooden farmhouse-inspired décor from signs to decorative trays, crates and more! Take an art class at the Michener Art Museum and learn new techniques in areas such as drawing, various forms of painting, and stitching. Finally, there are multiple locations in Bucks County where you can take your valentine to paint a pottery keepsake, including Art Dept in both Doylestown and Newtown, Color Me Mine in Langhorne and North Wales or Paint N’ Pottery in Doylestown.

food? Nektar in New Hope is the place for you! This wine and whiskey bar on Mechanic Street o ers small plate meals that are perfect for trying their many unique menu options. A popular historical favorite is the Black Bass Hotel, which is one of the oldest inns in the country. On the edge of the Delaware River Canal towpath, the Black Bass Hotel extends its magnificent view of the Delaware River to guests of the restaurant and Inn.

food? Nektar in New Hope is the place for you! This wine and whiskey bar on Mechanic Street o ers small plate meals that are perfect for trying their many unique menu options. A popular historical favorite is the Black Bass Hotel, which is one of the oldest inns in the country. On the edge of the Delaware River Canal towpath, the Black Bass Hotel extends its magnificent view of the Delaware River to guests of the restaurant and Inn.

Staycation

Staycation

Wine and Dine

Wine and Dine

What is Valentine’s Day without a romantic dinner? Bucks County is home to hundreds of restaurants and taverns, each with unique menus and atmospheres sure to make any evening unforgettable. Heirloom in Doylestown puts an incredible amount of attention into culinary creations that are sourced from local, small-scale agricultural practices and products. Tucked away in Upper Bucks County is Arielle’s Country Inn, whose exceptional cuisine is experienced in a historic stone stagecoach stop that dates back to 1784. Are you notorious for being indecisive when it comes to

What is Valentine’s Day without a romantic dinner? Bucks County is home to hundreds of restaurants and taverns, each with unique menus and atmospheres sure to make any evening unforgettable. Heirloom in Doylestown puts an incredible amount of attention into culinary creations that are sourced from local, small-scale agricultural practices and products. Tucked away in Upper Bucks County is Arielle’s Country Inn, whose exceptional cuisine is experienced in a historic stone stagecoach stop that dates back to 1784. Are you notorious for being indecisive when it comes to

Known for its first-class hospitality, Bucks County is scattered with modern and historic lodging. However, you don’t have to be a visitor to the area to get the full experience. This Valentine’s Day, enjoy a staycation at one of the area’s historic inns or B&Bs. Spend the night in New Hope, where Aaron Burr fled to after his famous duel with Alexander Hamilton, or catch a glimpse of the Underground Railroad during your visit to Wedgwood Inn. The Washington House is said to have been a stop in the Liberty Bell’s escape from the British. With intimate dining and several beautiful rooms, Washington House is sure to provide a memorable night.

Known for its first-class hospitality, Bucks County is scattered with modern and historic lodging. However, you don’t have to be a visitor to the area to get the full experience. This Valentine’s Day, enjoy a staycation at one of the area’s historic inns or B&Bs. Spend the night in New Hope, where Aaron Burr fled to after his famous duel with Alexander Hamilton, or catch a glimpse of the Underground Railroad during your visit to Wedgwood Inn. The Washington House is said to have been a stop in the Liberty Bell’s escape from the British. With intimate dining and several beautiful rooms, Washington House is sure to provide a memorable night.

Bucks County Real Producers • 27 realproducersmag.com
Bucks County Real Producers • 27 realproducersmag.com

healthy living

home matters

A Head Start on Spring Cleaning

A Head Start on Spring Cleaning

Spring cleaning doesn’t have to wait until spring!

Spring cleaning doesn’t have to wait until spring!

In February, the weather outside is still frightful — possibly the harshest of the season — but the glittering hope of spring is just around the corner. If you’re feeling a little stir-crazy, why not tackle these often-neglected chores now and start sprucing up your home for sunny times ahead?

In February, the weather outside is still frightful — possibly the harshest of the season — but the glittering hope of spring is just around the corner. If you’re feeling a little stir-crazy, why not tackle these often-neglected chores now and start sprucing up your home for sunny times ahead?

Touch up paint

Touch up paint

Tired of looking at those marks and smudges on the walls, cabinets, doors and trim? Tackle them with a cleaning eraser first to assess what truly needs a touchup, then address the remaining problem areas with leftover paint and a small, thin paintbrush for greater precision.

Tired of looking at those marks and smudges on the walls, cabinets, doors and trim? Tackle them with a cleaning eraser first to assess what truly needs a touchup, then address the remaining problem areas with leftover paint and a small, thin paintbrush for greater precision.

Clean out dryer vent

Clean out dryer vent

A clogged dryer vent can, at best, cause your dryer to run ine ciently and increase your energy bill and, at worst, cause a fire. To clear any lingering lint and/or nesting pests from your cozy vent, remove the vent and clean the duct that connects the back of the dryer to the outside using a wet/dry vac or brush tool.

A clogged dryer vent can, at best, cause your dryer to run ine ciently and increase your energy bill and, at worst, cause a fire. To clear any lingering lint and/or nesting pests from cozy vent, remove the vent and clean the duct that connects the back of the dryer to the outside using a wet/dry vac or brush tool.

Refresh mattresses

Refresh mattresses

Most of us change our sheets frequently, but we shouldn’t neglect our trusty mattress, which can make all the di erence in sleep quality. Start by vacuuming the box springs and the top and bottom of the mattress. Then, rotate or flip, depending on whether it’s a one- (rotate) or two-sided mattress (flip to prevent sagging).

Most of us change our sheets frequently, but we shouldn’t neglect our trusty mattress, which can make all the di erence in sleep quality. Start by vacuuming the box springs and the top and bottom of the mattress. Then, rotate or flip, depending on whether it’s a one- (rotate) or two-sided mattress (flip to prevent sagging).

Revive fridge

Revive fridge

Refrigerator condenser coils are located on the back or bottom of your appliance. Save energy and extend the life of your fridge by using a vacuum to clean the coils as well as underneath and behind the fridge itself.

Refrigerator condenser coils are located on the back or bottom of your appliance. Save energy and extend the life of your fridge by using a vacuum to clean the coils as well as underneath and behind the fridge itself.

28 • February 2023 @realproducers
home matters
Bucks County Real Producers • 29 realproducersmag.com Bucks County Real Producers • 29 realproducersmag.com

D’Alessio Yancer

D’Alessio Yancer Keller Williams Real Estate

Success with Style

Success with Style

Those who know Maria D’Alessio Yancer see the way she brings her gifts to the world. As a Stylist-turned-REALTOR®, Maria definitely personifies what it means to achieve success with style.

Those who know Maria D’Alessio Yancer see the way she brings her gifts to the world. As a Stylist-turned-REALTOR®, Maria definitely personifies what it means to achieve success with style.

“I’ve been a hair stylist for over 30 years. At the same time, I have always been interested in decorating and making a house a home,” she says with an energetic spark.

“I’ve been a hair stylist for over 30 years. At the same time, I have always been interested in decorating and making a house a home,” she says with an energetic spark.

Keller Williams Real Estate

That’s where she got her start and where she thrives today.

That’s where she got her start and where she thrives today.

Finding Traction in the Business

Finding Traction in the Business

Like most who enter the business, Maria experienced a learning curve as a new REALTOR®.

Like most who enter the business, Maria experienced a learning curve as a new REALTOR®.

“It’s challenging to get going. When I joined it was just a couple months before the shutdown, and that a ected real estate and the salon,” she remembers.

“It’s challenging to get going. When I joined it was just a couple months before the shutdown, and that a ected real estate and the salon,” she remembers.

“Plus, when my friends and family were shopping for homes, it seems like I was always helping them. I think a big reason for that is I have an eye for being able to see the potential in things.”

“Plus, when my friends and family were shopping for homes, it seems like I was always helping them. I think a big reason for that is I have an eye for being able to see the potential in things.”

Finding a New Career

Finding a New Career

Through time, with the churn of running her Stylist business and raising her children, there wasn’t a lot of time to take on a real estate career, too.

Through time, with the churn of running her Stylist business and raising her children, there wasn’t a lot of time to take on a real estate career, too.

Eventually, Maria decided to dive in.

Eventually, Maria decided to dive in.

“I went to real estate school, finished in a couple of months, got licensed and interviewed with Keller Williams Doylestown in September 2019,” she remembers.

“I went to real estate school, finished in a couple of months, got licensed and interviewed with Keller Williams Doylestown in September 2019,” she remembers.

“When real estate opened up, so did the salons. It was a crazy time. I had my first two large transactions in the first two weeks as the salons opened up. It was very hectic, but I wouldn’t have it any other way. I learned and grew immensely from that time period.”

“When real estate opened up, so did the salons. It was a crazy time. I had my first two large transactions in the first two weeks as the salons opened up. It was very hectic, but I wouldn’t have it any other way. I learned and grew immensely from that time period.”

Enjoying the Journey

Enjoying the Journey

The joy that Maria experiences on a daily basis is easy to see.

The joy that Maria experiences on a daily basis is easy to see.

“It always comes back to making people’s dreams come true. Being a key part of getting someone to where they may have only dreamt about being is so incredibly

“It always comes back to making people’s dreams come true. Being a key part of getting someone to where they may have only dreamt about being is so incredibly

30 • February 2023 @realproducers
agent to watch
Maria 30 • February 2023 @realproducers agent
to watch
Maria
32 • February 2023 @realproducers

rewarding to me. I enjoy making people feel calm and comfortable throughout the process. When I hear back from past clients how happy they are and what a positive experience they have had it is a reminder of the part of me that I love to share with people, and always thankful for every opportunity to do so. It’s what life is all about.”

rewarding to me. I enjoy making people feel calm and comfortable throughout the process. When I back from past clients how happy they are and what a positive experience they have had it is a reminder of the part of me that I love to share people, and always thankful for every opportunity to do so. It’s

what life is all about.”

The Best of Both Worlds

The Best of Both Worlds

Today Maria still works as a Stylist, in addition to growing her real estate business. She has also earned her SRES certification.

Today Maria still works as a Stylist, in addition to growing her real estate business. She has also earned her SRES certification.

career. In addition, my salon family has been a huge support for me in the process of beginning my real estate career, and cannot imagine my life without each one of them. I have a huge amount of respect for my boss. I feel very fortunate to have the relationship my boss and I have.”

career. In addition, my salon family has been a huge support for me in the process of beginning my real estate career, and cannot imagine my life without each one of them. I have a huge amount of respect for my boss. I feel very fortunate to have the relationship my boss and I have.”

Enriching Her World Family makes Maria’s life very rich. She treasures time with her husband and children.

Enriching Her World Family makes Maria’s life very rich. She treasures time with her husband and children.

“Last year I struggled with the idea of leaving my Stylist work completely. I love working with my people in that way, too, and I decided that I didn’t want to give that up,” she points out.

“Last year I struggled with the idea of leaving my Stylist work completely. I love working with my people in that way, too, and I decided that I didn’t want to give that up,” she points out.

“So a year ago I decided to let go of the pressure of giving one of them up and continuing to successfully balance a dual

“So a year ago I decided to let go of the pressure of giving one of them up and continuing to successfully balance a dual

“They are my number one in life,” she says with a smile.

“They are my number one in life,” she says with a smile.

As she reflects on her dual career and the way she makes a di erence for her clients, she sees the positive impact her work has for her family … in more ways than one.

As she reflects on her dual career and the way she makes a di erence for her clients, she sees the positive impact her work has for her family … in more ways than one.

“I think one of the really meaningful parts of what I do is in the lesson that I hope it provides for my daughters,” Maria says. “I want them to see that it’s never too late to start something and follow your dreams. I want them to see what they can do, too, by going outside their comfort zone.”

“I think one of the really meaningful parts of what I do is in the lesson that I hope it provides for my daughters,” Maria says. “I want them to see that it’s never too late to start something and follow your dreams. I want them to see what they can do, too, by going outside their comfort zone.”

In her free time, she has a passion for staying healthy … with Pilates, growing flowers and gardening.

In her free time, she has a passion for staying healthy … with Pilates, growing flowers and gardening.

“I also love making my house homey,” she emphasizes.

“I also love making my house homey,” she emphasizes.

With her energetic and caring nature combined with her tireless advocacy for her clients, Maria creates new levels of success with style each day.

With her energetic and caring nature combined with her tireless advocacy for her clients, Maria creates new levels of success with style each day.

As she says, “I always have their best interests at heart. I’m in it for them. I just really want my clients to have what they want. I’m always here for them.”

As she says, “I always have their best interests at heart. I’m in it for them. I just really want my clients to have what they want. I’m always here for them.”

Bucks County Real Producers • 33 realproducersmag.com
Bucks County Real Producers • 33 realproducersmag.com
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