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knowing knowing therethere was awas chance a chance they’dthey’d The study foundfound that the thataverage the average id youidknow you know that rats thatare rats are The study get out getofout that of tough that tough situation. situation. rat,unassisted, left unassisted, was able was to able swim to swim againagain exceptionally exceptionally good good swim-swim- rat, left and tread waterwater for about for about 15 minutes 15 minutes mers? mers? If myIfmom my mom is reading is readingand tread we are wehopeful are hopeful that our thatcircumour circumbefore eventually eventually drowning drowning and dying. and dying.WhenWhen this she thishas sheprobably has probably already already turned turnedbefore stances are temporary are temporary and change and change is is In a separate experiment, experiment, Dr. Richter Dr. Richterstances the page the page on account on account of herofphobia her phobia In a separate possible, we can weachieve can achieve extraordiextraordiagainagain placeplace rats into ratsbuckets into buckets of ofpossible, whenwhen it comes it comes to mice to mice and rats. and rats. She She wouldwould feats.feats. HopeHope can be can thebefactor the factor that that but this buttime this when time when he saw hethe saw the nary nary cringes cringes at theatthought the thought and screams and screams water,water, changes an outcome. an outcome. I encourage I encourage you you rat swimming stop swimming and begin and begin to sink to sink changes at theatsight the sight of them, of them, but apparently but apparently rat stop to atake moment a moment and think and think aboutabout somesome he’d swoop the rat theout ratofout theofwater, the water, to take we can welearn can learn a lot from a lot from thesethese little little he’d swoop the most challenging, challenging, hopeless hopeless time time toweltowel dry itdry anditgive andthe givepoor the poor guy aguy a of theofmost rodents. rodents. You see, Youin see, thein1950’s the 1950’s a a in your life. Then life. Then reflect reflect on some on some of of period period of rest ofto rest catch to catch its breath its breathin your scientist scientist by the byname the name of Curt of Curt Richter Richtershortshort the glorious, the glorious, most most fulfilling fulfilling timestimes that that anditsget bearings its bearings back.back. performed performed a profound a profound (and (and cruel)cruel) and get followed followed that miserable that miserable period. period. WhatWhat studystudy on a group on a group of labofrats labthat rats was that was arewiling you wiling to endure to endure to “make to “make it”? it”? What’d he dohe next? do next? Well,Well, he’d pick he’d pick are you recently recently brought brought to mytoattention my attention on on What’d manymany “L’s” can “L’s”you cantake you before take before uprat, theplace rat, place the rat theback rat back into the into theHow How a callawith call with an executive an executive leader leader from from up the youyour get your next big next“win”? big “win”? How How bucket of water of water and again and again monitor monitor its itsyou get my publishing my publishing company. company. I think I think its its bucket “no’s”“no’s” are you areprepared you prepared to hear to hear swimming swimming ability, ability, but this buttime this time Dr. Dr. manymany findings findings are relevant are relevant to ourtolives our lives before a life achanging life changing “yes”“yes” is served is served Richter observed observed a drastic a drastic behavioral behavioralbefore todaytoday as weasstep we into step 2022; into 2022; taking taking a a Richter up forupyou? for you? On behalf On behalf of myself of myself & the& the shift.shift. The recently The recently rescued rescued rats didn’t rats didn’t look back look back on our onown our life ownexperiences life experiences entireentire team,team, we want we want to wish to wish you ayou a for 15for minutes 15 minutes or 50or minutes, 50 minutes, or or and aand positive, a positive, proactive proactive look ahead look ahead swimswim remarkably happyhappy new year. new year. We are We are 5 hours... 5 hours... they actually they actually swamswam nearly nearly remarkably at what’s at what’s to come to come for us. for us. excited excited and energized and energized to elevate to elevate thingsthings 60 hours 60 hours straight! straight! ThereThere was hope was hope for for in theinREAL the REAL Producers Producers communities communities of of seeing seeing brighter brighter days days filledfilled with with blocks blocks The lab Theexperiment lab experiment first involved first involved Philadelphia and now and Bucks now Bucks County County in in of smelly cheese cheese and dumpster and dumpster divingdivingPhiladelphia placing placing rats into ratsbuckets into buckets of water of water and andof smelly & beyond. & beyond. Let’s Let’s dive in dive to the in tonew the new (or whatever (or whatever rats strive rats strive for). Their for). Their 20222022 timing timing their their endurance/ability endurance/ability to swim to swim yearkeep and keep swimming swimming together. together. The The perspective was completely was completely different differentyear and before before they’dthey’d give up give hope up hope and sucand suc- perspective best yetistoyet come! to come! on their on their 2nd plunge 2nd plunge into the intobucket the bucket best is cumbcumb to thetochallenge the challenge of staying of staying afloat.afloat.
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Philadelphia Real Producers • 19 Philadelphia Real Producers • 19
STUART COHEN
top producer cover story top producer cover story
2020 • January 2022 • January 2022
The TheMike Mike McCann McCannTeam Team with withKeller Keller Williams WilliamsPhilly Philly Written By: Dave Danielson Written By: Dave Danielson Photography By: Plush Photography By: Plush Image Corporation Image Corporation
@realproducers @realproducers
leaders in don’t life don’t acthalf in half TheThe leaders in life act in measures. They commit. They focus. measures. They commit. They focus. They act on behalf of others. They act on behalf of others. Stuart Cohen excels at taking Stuart Cohen excels at taking that that kindkind of positive action for those around of positive action for those around him.him. a REALTOR® a Partner As aAs REALTOR® and and a Partner withwith McCann Team Keller TheThe MikeMike McCann Team withwith Keller Williams Philly, Stuart is also Williams Philly, Stuart is also an an all-in achiever dedicates all-in achiever whowho dedicates his his selfless nature to helping other people selfless nature to helping other people achieve dreams. achieve theirtheir dreams. Longstanding Excellence Longstanding Excellence
Stuart started his exemplary career Stuart started his exemplary career 35 years 35 years ago.ago. licensed since 1986. “I’ve“I’ve beenbeen licensed since 1986. I I started offaas a Sales Agent started off as Sales Agent and and became a Sales Manager became a Sales Manager withwith I.W.I.W. Levin and then became General Sales Levin and then became General Sales Manager a team 75 people,” Manager of a of team of 75ofpeople,” Stuart explains. Stuart explains. “I went to work for Jackson Cross “I went to work for Jackson Cross a time, started investing for afor time, and and thenthen started investing heavily for myself, started doing heavily for myself, started doing flips,flips, owned managed several and and thenthen owned and and managed several realreal estate brokerages. estate brokerages. Connecting withwith the Business Connecting the Business
Stuart’s connection withwith real real estate Stuart’s connection estate continued to deepen through time,time, continued to deepen through including the development of hunincluding the development of hundreds of properties. dreds of properties. Then in 2008, Stuart decided to join Then in 2008, Stuart decided to join TheThe MikeMike McCann Team, where he he McCann Team, where has has beenbeen everever since. since. Leading the Way Leading the Way
Today, Stuart is proud to betopart of the Today, Stuart is proud be part of the number-one team in Philadelphia. In number-one team in Philadelphia. In the process, he ishe grateful to have his his the process, is grateful to have son,son, Zachary, as a as member of the Zachary, a member ofteam. the team. Stuart focuses his sales expertise Stuart focuses his sales expertise primarily on investment salessales and and primarily on investment marketing listings. marketing listings. “Most of my are on “Most of listings my listings arethe on investthe investment side. It’s a 50/50 split between ment side. It’s a 50/50 split between the residential and and commercial sidessides the residential commercial of the business,” he says. of the business,” he says. realproducersmag.com realproducersmag.com
I LOVE making thethe deals andand I LOVE making deals getting to work with people who getting to work with people who areare SOPHISTICATED IN IN THEIR SOPHISTICATED THEIR
UNDERSTANDING OFOF THE BUSINESS, UNDERSTANDING THE BUSINESS,
Philadelphia Real Real Producers • 21 • 21 Philadelphia Producers
22 • January 22 • January 20222022
@realproducers @realproducers
This This isn’t isn’t their their primary primary business, business, butbut they’re they’re building building things things for for later later in life in life andand for for their their children. children. IT IT
MEANS MEANS A LOT A LOT WHEN WHEN YOU YOU HAVE HAVE A HAPPY A HAPPY BUYER BUYER OROR SELLER. SELLER. WEWE DODO OUR OUR BEST BEST TOTO PROVIDE PROVIDE THAT THAT SERVICE. SERVICE. In hisInfree his time, free time, Stuart Stuart enjoys enjoys visiting visiting ThereThere have have been been plentyplenty of signs of signs of success of success Florida Florida during during the winter. the winter. for Stuart for Stuart through through time.time. In fact, In in fact, 2021, in 2021, he he amassed amassed a total a total of approximately of approximately $30 million $30 million in He in also He enjoys also enjoys ridingriding his bike, his bike, kayaking, kayaking, sales sales volume. volume. billiards billiards and playing and playing picklepickle ball. ball. SignsSigns of Success of Success
Beyond Beyond the numbers, the numbers, Stuart Stuart findsfinds fulfillfulfill- MusicMusic is a favorite is a favorite for Stuart, for Stuart, as well. as well. He He mentment in hisincareer his career through through his interactions his interactionshas ahas passion a passion for attending for attending concerts concerts and and with with his clients. his clients. shows. shows. He’s also He’s aalso big aTesla big Tesla enthusiast. enthusiast. “I love “I making love making the deals the deals and getting and getting to work to work WhenWhen it comes it comes to giving to giving back,back, Stuart Stuart with with people people who are whosophisticated are sophisticated in their in their supports supports the Kimmel the Kimmel Center Center and the andMann the Mann understanding understanding of theofbusiness,” the business,” Stuart Stuart says.says. MusicMusic Center Center and many and many charities. charities. “This“This isn’t their isn’t primary their primary business, business, but they’re but they’re Applying Applying His Expertise His Expertise building building thingsthings for later forin later lifein and lifefor and their for chiltheir chil- ThoseThose who get whotoget know to know and work and work with with dren. dren. It means It means a lot when a lot when you have youahave happy a happy buyerbuyerStuart Stuart appreciate appreciate his expertise his expertise and his and his or seller. or seller. We doWe ourdobest ourtobest provide to provide that service.” that service.” thorough thorough approach approach to helping to helping themthem achieve achieve their their goals.goals. Stuart Stuart is quick is quick to shine to shine the spotlight the spotlight on on thosethose who who contribute contribute to thetoteam’s the team’s success. success.“As I “As approach I approach whatwhat I do, I always do, I always like to like to under-promise under-promise and overachieve,” and overachieve,” he says. he says. “We have “We have the best the support best support staff staff that there that there is. is. We call Wethem call them ‘Team‘Team Awesome,’” Awesome,’” Stuart Stuart says.says. “Laughter “Laughter and fun andare funimportant are important to me,totoo. me, too. “I also “I have also have a full-time a full-time Marketing Marketing Director.” Director.” I like Itolike seetopeople see people laughlaugh and having and having fun.” fun.” Day by Day day, by Stuart day, Stuart Cohen Cohen continues continues to to AwayAway fromfrom work,work, Stuart’s Stuart’s worldworld is made is made buildbuild on his onlegacy his legacy of leadership of leadership — help— helpricher richer by family. by family. He looks He looks forward forward to time to time ing those ing those around around themthem reachreach real results real results spentspent with with his girlfriend, his girlfriend, Susan, Susan, and his and his as a true as a all-in true all-in achiever. achiever. two sons two sons — Zachary — Zachary and Eric. and Eric. He also He has alsoahas a dachshund dachshund named named Roadey Roadey Red that Red he that enjoys he enjoys “I love “I what love what I do. It’s I do.not It’sanot job awhen job when you you spending spending time.time. love what love what you do. youAnd do. IAnd definitely I definitely do.” do.” Life’sLife’s Highlights Highlights
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Philadelphia Philadelphia Real Producers Real Producers • 23 • 23
We have the best We have the best support staff that support staff that there WECALL CALL there is.is. WE
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24 •24 January 2022 • January 2022
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Philadelphia Real Real Producers • 25 • 25 Philadelphia Producers
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Philadelphia Philadelphia Real Producers Real Producers • 27 • 27
LALWANI LALWANI 28 • January 28 • January 20222022
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preferred preferred partner partner highlight highlight WrittenWritten by: Heather by: Heather PluardPluard Photography Photography by: PLUSH by: PLUSH ImageImage Corporation Corporation
C RCERAETAET EB YB YI NIFNLFULEUNEC NEC E It’s a It’s brand a brand new year, new year, and ifand higher if higher production, production, increased increased con- con- “We build “We build systems systems and processes and processes around around who who versions, versions, or better or better work/life work/life balance balance are anywhere are anywhere on your on your 20222022you are youasare a unique as a unique individual, individual, creating creating an an Resolutions Resolutions List, List, you’llyou’ll wantwant to meet to meet Create Create By Influence By Influence founder founder eye-catching eye-catching brandbrand with with automated automated pull-through,” pull-through,” Nick Nick Lalwani. Lalwani. An entrepreneur An entrepreneur sincesince he was heawas teenager, a teenager, Nick Nick Nick Nick explains. explains. “Our“Our REALTOR® REALTOR® clients clients only only understands understands the struggles the struggles of owning of owning a business a business and has andalways has always have have to worry to worry aboutabout showing showing up toup pre-booked to pre-booked dreamed dreamed of making of making life easier life easier for others. for others. Today, Today, his full-service his full-service appointments appointments and taking and taking it from it from there.there. As a result, As a result, digital digital marketing marketing agency agency is doing is doing exactly exactly that. that. they have they have moremore time time to increase to increase volume, volume, investinvest
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Philadelphia Philadelphia Real Producers Real Producers • 29 • 29
30 • January 30 • January 20222022
@realproducers @realproducers
the best the research best research data and dataput andaput QRacode QR code on on in growth, in growth, or find orthat find that usingusing to take to advantage take advantage of today’s of today’s technology.” technology.” elusive elusive work/life work/life balance. balance. themthem We love We working love working with with agents, agents, Don’tDon’t wantwant to doto alldo ofall that of on that your on your own?own? We don’t We don’t brokers, brokers, investors, investors, and developers and developers you! A you! free, A free, 20-minute 20-minute consultation consultation call call who want who want someone someone else to else doto alldo the all theblameblame Create Create By Influence By Influence can help can you helpget youstarted get started heavyheavy liftinglifting whilewhile they focus they focus on the on the with with strategically. strategically. TheyThey workwork with with individual individual agents agents goalsgoals that matter that matter mostmost to them.” to them.” and entire and entire marketing marketing teamsteams to nurture to nurture prospective prospective customers customers through through a client’s a client’s marketing marketing campaign, campaign, BornBorn and raised and raised in New in New Jersey, Jersey, Nick’sNick’s first first incorporating all aspects all aspects of traditional of traditional and online and online business business venture venture was awas clothing a clothing line he line started he started incorporating advertising. EveryEvery mailer, mailer, email,email, text, text, and content and content as a freshman as a freshman at Cherry at Cherry Hill West Hill West High High School. School. advertising. is designed is designed to gettoa get response. a response. AfterAfter earning earning a degree a degree in web in and webgraphic and graphic design design piecepiece from from DeVry DeVry University, University, Nick Nick switched switched his focus his focus “Systems and processes and processes equalequal success,” success,” Nick Nick says.says. from from retailretail salessales to digital to digital solutions. solutions. “I’m a“I’m creative a creative“Systems “And“And we have we have measurable measurable key performance key performance indicaindicaperson person with with an analytical an analytical skill set,” skill set,” Nick Nick says.says. “And“And tors prove to prove it. Our it.vibe Our is vibe winning, is winning, and when and when cli- cliI haveI have a passion a passion for helping for helping others. others. So, four So, years four years tors to ents choose us, it’s us,our it’sduty our duty to help to them help them succeed. succeed. ago, Iago, launched I launched Create Create By Influence By Influence and built and built it it ents choose Wesoare confident so confident in ourinbullet-proof our bullet-proof marketing marketing from from the ground the ground up. Today, up. Today, my team my team is likeisalike pack a pack We are methods methods that we thatlist weour listpricing our pricing online, online, so there so there are are of lions of lions intentintent on making on making our clients our clients standstand out from out from no surprises or hidden or hidden fees. fees. The team The team at Create at Create By By the crowd. the crowd. And everyone And everyone is in-house, is in-house, so our socreour cre- no surprises Influence trulytruly enjoys enjoys helping helping clients clients discover discover their their ative ative experience experience is incomparable. is incomparable. We can Weexecute can execute Influence culture, develop develop their their brand, brand, and creatively and creatively market market multiple multiple partsparts of strategy of strategy without without compromising compromising culture, themselves in unique in unique waysways that help that them help them win.”win.” quality quality because because we never we never outsource. outsource. Best of Best all,ofwe all, wethemselves give our giveclients our clients the confidence the confidence to win tobig. winWe big.want We want WhileWhile Nick Nick is excited is excited aboutabout helping helping clients clients reachreach themthem to have to have an endless an endless sensesense of momentum.” of momentum.” their their business business goalsgoals this year, this year, he’s even he’s even moremore thrilled thrilled aboutabout beingbeing a brand a brand new father. new father. He and He and To get Tothe getball therolling, ball rolling, Nick Nick has excellent has excellent marketing marketing his wife, his wife, Melissa, Melissa, have have five-month-old five-month-old twins,twins, Leo Leo advice advice for REALTORS®. for REALTORS®. “Establish “Establish socialsocial mediamedia on on and Bella. “My family “My family is a blessing is a blessing from from God,”God,” Nick Nick platforms platforms like Instagram, like Instagram, Facebook, Facebook, Tik Tok,” Tik Tok,” he he and Bella. smiles. smiles. “Being “Being a dadaisdad awesome! is awesome! And Melissa And Melissa is myis my says.says. “But “But remember, remember, the goal the isn’t goal to isn’t gettoclicks. get clicks. It’s It’s backbone, backbone, toughest toughest critic,critic, and #1 and supporter. #1 supporter. She She to gettoconversions. get conversions. So build So build an online an online presence presence that that lets me letsbeme mediocre be mediocre and always and always pushes pushes me me allows allows people people to book to book appointments appointments on autopilot, on autopilot, nevernever towards towards my dreams. my dreams. It’s my It’shonor my honor to doto the dosame the same like alike high-converting a high-converting website website that’sthat’s integrated integrated with with for Create By Influence By Influence and our andclients.” our clients.” a back-office a back-office system system enabling enabling you to you manage to manage your your for Create pipeline. pipeline. Also Also incorporate incorporate traditional traditional marketing marketing To learn To learn more,more, please please visit createbyinfluence.com visit createbyinfluence.com methods methods like targeted like targeted mailers, mailers, but make but make sure you’re sure you’re
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Philadelphia Philadelphia Real Producers Real Producers • 31 • 31
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Philadelphia Philadelphia Real Producers Real Producers • 33 • 33
teamwork teamwork makes makes thethe dream dream work work WrittenWritten By: Katie By: Kohler Katie Kohler Photography Photography By: Perspective By: Perspective MediaMedia Co. Co.
KRISTIN KRISTIN McFeely McFeely
THE THE PHILADELPHIA PHILADELPHIA HOME HOME COLLECTIVE COLLECTIVE ATAT COMPASS COMPASS Kristin Kristin McFeely McFeely is this is month’s this month’s “Teamwork “Teamwork Makes Makes the Dream the Dream Work” Work” feature. feature. Kristin Kristin is theisTeam the Team Leader Leader at The at The Philadelphia Philadelphia HomeHome Collective Collective at at Compass. Compass. The team The team consists consists of of
34 • January 34 • January 20222022
process. TheirTheir culture culture is defined is defined by by Kristin, Kristin, her business her business partner, partner, Dan Dan process. collaboration and aand holistic a holistic approach approach Giannetto, Giannetto, 13 agents, 13 agents, a Transaction a Transaction collaboration toestate. real estate. The Philadelphia The Philadelphia HomeHome Manager Manager and aand Marketing a Marketing Manager. Manager. to real Collective Collective has ahas commitment a commitment to make to make the experience the experience moremore than what than what is is The mission The mission of The ofPhiladelphia The Philadelphia HomeHome expected and one andtheir one their clients clients are are Collective Collective is to keep is to keep the human the human con- con- expected to share to share with with others. others. nection nection at theatheart the heart of theofreal theestate real estate proudproud
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I want I want our our clients clients andand colleagues colleagues to know to know thatthat when when theythey are are working working withwith us, we us, are we are committed committed to working to working in the in the most most professional professional andand collaborative collaborative manner. manner. We We havehave training training on etiquette on etiquette withwith other other agents, agents, presenting presenting offers offers andand working working together. together.
has ithas been it been like being like being the the traditional real estate and haveWhatWhat real estate teamteam and have and raised in Chester County, traditional BornBorn and raised in Chester County, founding founding team team for Compass for Compass in thein the created a culture that spurs collaba culture that spurs collabKristin currently resides in Chestnutcreated Kristin currently resides in Chestnut Philadelphia marketplace? marketplace? oration and utilizes technology oration and utilizes technology and and Philadelphia Hill.received She received a Bachelor Hill. She a Bachelor of of Kristin: Great! Great! I honestly I honestly nevernever questioned questioned brilliant design. unique design. TheirTheir unique inter-inter- Kristin: Fine Arts degree in 1998 Fine Arts degree in 1998 from from The The brilliant the decision, the decision, even even whenwhen we were we were told by told by estspassions and passions to better allowallow themthem to better University the Arts and later University of theofArts and later com-com-ests and practically practically everyone everyone that it that was it risky was risky to to understand clients’ varied clients’ varied needsneeds and and pleted a certificate in Interior Designunderstand pleted a certificate in Interior Design brokerage a brokerage without without namename recognition recognition to serve an authentic themthem in anin authentic and and join ajoin at Moore College of Her Art.fine-art Her fine-artto serve at Moore College of Art. in theinPhilly the Philly market. market. I hadIbeen had been following following holistic way. way. background to a career in adver- holistic background led toled a career in adverCompass Compass in NYC in NYC for years, for years, and when and when I I and graphic design, and her tisingtising and graphic design, and her heard heard they were they were coming coming to Philly, to Philly, I knew I knew I I Kristin is a member of NAR, PAR and is a member of NAR, PAR and interest in architecture and interior Kristin interest in architecture and interior wanted to be to a part be a of part it. Iofhad it. Iahad gut afeeling gut feeling GPAR. charities is involvedwanted SomeSome charities she isshe involved design ledtoher to create her second GPAR. design led her create her second would it would be a good be a good movemove for the forteam, the team, include Big Brothers Big Sistersthat itthat with with include Big Brothers Big Sisters company, a staging and interior company, a staging and interior and once somesome of theofvery the best very teams best teams and and andChestnut the Chestnut Hill Conservancy. and once Hill Conservancy. design firm called the Philadelphia and the design firm called the Philadelphia agents agents in the in city the who city I who had I admired had admired for for Design Collective in 2018. Design Collective in 2018. so began long began joining, joining, we knew we knew we were we were she selling isn’t selling real estate, so long WhenWhen she isn’t real estate, something. to something. ThereThere werewere definitely definitely Kristin can be found her hus- on toon can be found with with her husKristin earned herestate real estate licenseKristin Kristin earned her real license challenges challenges in being in being the first theteam first team at a at a at their onlake the lake somesome at their little little househouse on the in 2005 and spent the majority in 2005 and spent the majority of herof herband band new-to-Philly new-to-Philly brokerage, brokerage, but I’ve but honestly I’ve honestly the Poconos or traveling the roads or traveling the roads career at Coldwell Banker Preferred in theinPoconos career at Coldwell Banker Preferred enjoyed the learning the learning curve.curve. of America in awhite big white van lookingenjoyed in a big van looking Old City. In 2018, her 14-person of America in OldinCity. In 2018, her 14-person for antiques and treasures and visitand treasures and visitCompass Estate for antiques teamteam joinedjoined Compass Real Real Estate have have you developed you developed your your leadership leadership ing craft breweries the way. How How breweries alongalong the way. as their first founding as their first founding teamteam in thein the ing craft skills skills over over time? time? Philadelphia marketplace. Philadelphia marketplace. Kristin: I think I think whatwhat makes makes me a me unique a unique Kristin to answer Kristin: Kristin took took somesome time time to answer leader leader is that is Ithat meet I meet my team my team members members “Closing Questions” Questions” with with The Philadelphia Collective The Philadelphia HomeHome Collective is is“Closing Real Real where they are. theyIare. always I always wantwant to push to push a collaboration of REALTORS® a collaboration of REALTORS® who whoProducers. Producers. This interview This interview has been has been where them them to be to the be best the versions best versions of themselves, of themselves, a need a fresh update on the edited saw asaw need for a for fresh update on the edited for length for length and clarity. and clarity.
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Philadelphia Philadelphia Real Producers Real Producers • 35 • 35
change. That That said, said, our team’s our team’s repu-repu- the story the story of home, of home, the people the people who who but I but don’t I don’t makemake themthem conform conform to myto mychange. in ourinmarketplace our marketplace is of the is of the live there live there and our andfantastic our fantastic neighneighidea of idea what of what that should that should be. COVID be. COVID tationtation utmost utmost importance importance to me.toI me. want I want our our borhoods. borhoods. I often I often say that say we thatare weaare a was especially was especially difficult difficult for some for some clients clients and colleagues and colleagues to know to know that that marketing marketing firm that firm specializes that specializes in in members members of theofteam, the team, and being and being therethere they are theyworking are working with with us, we us, we real estate. real estate. The marketing The marketing and design and design to listen to listen and give and them give them the space the space to to whenwhen are committed to working to working in theinmost the mostaspect aspect is very is very important. important. In everyIn everyget through get through it instead it instead of pushing of pushing for for are committed professional and collaborative and collaborative manner. manner. thingthing we do, wewe do,take we the takeemphasis the emphasis off off themthem to work to work harder harder is what is what somesome of ofprofessional We have We have training training on etiquette on etiquette with with of us of asus agents as agents and put andthe putfocus the focus on on themthem needed. needed. otherother agents, agents, presenting presenting offersoffers and and the client. the client. Too often Too often we are webomare bomworking working together. together. The team’s The team’s reputareputa-barded barded with with agents agents touting touting their their salessales WhatWhat type of type leader of leader are you? are you? tion is tion a direct is a direct reflection reflection of my of leadermy leadernumbers numbers and awards and awards and that and doesn’t that doesn’t Kristin: Kristin: Culture Culture is everything is everything on theon the and Iand takeI that takevery that seriously. very seriously. meanmean anything anything to thetoclient. the client. The cliThe cliPhillyPhilly HomeHome Collective Collective Team.Team. It is It is ship, ship, ent needs ent needs to know to know they are theyour arenumour nummuchmuch moremore important important to metothat meIthat I ber-one priority, priority, and we andmake we make that that have have a happy a happy and productive and productive teamteam who who WhatWhat differentiates differentiates The Philadelphia The Philadelphiaber-one clear.clear. My team My team also offers also offers in-house in-house enjoyenjoy a nicea quality nice quality of life,ofrather life, rather than thanHomeHome Collective Collective from from otherother real real staging, staging, whichwhich is unique. is unique. striving striving to be to number be number one. Our one.team Our team estateestate teams? teams? is truly is truly a family, a family, and as and a leader, as a leader, I am I am Kristin: Kristin: We take We pride take pride in being in being sto- stohere to here make to make sure that surethat thatdoesn’t that doesn’t rytellers. rytellers. In ourInmarketing, our marketing, we tell we tell
36 • January 36 • January 20222022
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We We taketake pride pride in being in being storytellers. storytellers. In our In our marketing, marketing, we tell we tell the the story story of home, of home, the the people people whowho livelive there there andand our our fantastic fantastic neighborhoods. neighborhoods. I often I often say say thatthat we are we are a mara marketing keting firmfirm thatthat specializes specializes in real in real estate. estate.
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Philadelphia Real Producers • 39
Sierra Sierra Crosby Crosby
KELLER KELLER WILLIAMS WILLIAMS PHILLY PHILLY
40 • January 40 • January 20222022
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making making a difference a difference WrittenWritten By: Lindsey By: Lindsey Wells Wells Photography Photography By: Perspective By: Perspective MediaMedia Co. Co.
“We make “We make a living a living by what by what we get, we get, but we butmake we make a lifeaby life what by what we give.” we give.” Winston Winston Churchill Churchill Rare Rare are the aremoments the moments whenwhen you you meet meet someone someone who can wholight can up light a up a roomroom without without even even trying, trying, the kind the of kind of person person whose whose innerinner light is light so bright, is so bright, it’s blinding—in it’s blinding—in the best the possible best possible way. way. WhileWhile you may you not maybenot able be to able quite to quite put put your your fingerfinger on it,on youit,just yousense just sense their their goodness. goodness. Born Born with with a servant’s a servant’s heart,heart, SierraSierra Crosby Crosby is oneisofone those of those people. people. Sierra Sierra was born was born in Philadelphia in Philadelphia but but southern-raised southern-raised in Georgia in Georgia from from the the age ofage 3. She of 3.returned She returned to thetoKeystone the Keystone StateState 14 years 14 years ago. Sierra ago. Sierra has always has always had ahad passion a passion for real forestate; real estate; keeping keeping up with up with economic economic patterns patterns has long has long been been a hobby a hobby of hers. of hers. EvenEven so, Sierra so, Sierra nevernever thought thought to make to make her passion her passion a a career career until until she began she began noticing noticing that that the people the people around around her could her could benefit benefit from from her knowledge. her knowledge. “I saw“Ithe sawchanges the changes that were that were happenhappening around ing around the city. the Icity. felt Ithat, felt that, in myin my community, community, I could I could be of be some of some help help and service,” and service,” SierraSierra said. said. “Philadelphia “Philadelphia hasn’thasn’t hit a boom hit a boom sincesince the 90s, the so, 90s, so, seeing seeing everything everything goinggoing on around on around me, me, I decided I decided to hop toon hop theontrain.” the train.” Sierra, Sierra, an agent an agent with with KellerKeller Williams Williams Philly, Philly, has been has been licensed licensed sincesince 2017.2017. Almost Almost immediately immediately after after getting getting her her license, license, Sierra Sierra beganbegan usingusing her plather platform form to give to back. give back. “I was “Ihaving was having con- conversations versations and began and began realizing realizing that athat a lot oflot people of people knewknew nothing nothing aboutabout pur- purchasing chasing a house, a house, how to how build to build their their credit, credit, or how or much how much money money to save,” to save,” Sierra Sierra said. said. “I thought “I thought to myself, to myself, ‘Why‘Why don’tdon’t I justIget justallget ofall these of these peo- people together ple together in oneinroom?’” one room?’”
I saw I saw thethe changes changes thatthat were were happening happening around around thethe city.city. I felt I felt that, that, in my in my community, community, I could I could be be of some of some help help andand service. service. Philadelphia Philadelphia hasn’t hasn’t hithit a boom a boom since since thethe 90s, 90s, so,so, seeing seeing everything everything going going on on around around me,me, I I decided decided to hop to hop on on thethe train. train.
A fewAmonths few months into her intolicensure, her licensure, Sierra Sierra hosted hosted her first her community first community realproducersmag.com realproducersmag.com
Philadelphia Philadelphia Real Producers Real Producers • 41 • 41
eventevent in Gray’s in Gray’s Ferry.Ferry. She brought She brought in a credit in a credit counselor counselor and lender, and lender, and and attendees attendees learned learned aboutabout financial financial tools,tools, refinancing, refinancing, home-buying home-buying options, options, etc. etc. That That samesame year, year, SierraSierra hosted hosted her first her first women’s women’s self-care self-care eventevent calledcalled March March in Formation, in Formation, the name the name of which of which is a is a play on play Beyoncé’s on Beyoncé’s song,song, “Formation.” “Formation.” Sierra’s Sierra’s focusfocus for this forevent this event is talking is talking to to women women aboutabout both their both their physical physical and and financial financial health. health. Both Both events events continue continue to beto held be annuheld annually (when ally (when COVID COVID allows). allows). Last year, Last year, Sierra Sierra foundfound a third a third way to way to serveserve the community the community through through another another of herofpassions: her passions: cooking. cooking. She started She started a small a small business, business, a pop-up a pop-up “restau“restau- JerkPark JerkPark is notiscomplete not complete if sheifisn’t she isn’t our kids. Roller skating, movies— our kids. Roller skating, movies— rant”rant” calledcalled JerkPark. JerkPark. Sierra Sierra grillsgrills up up dancing. dancing. “I like“Ito like rock to rock out and outjust and just we really like to create experiences we really like to create experiences a feast a feast everyevery otherother weekend, weekend, and then and then have have a good a good time time doingdoing something something with with our kids. And we shop our kids. Andlove we to love to shop she and sheher andboyfriend, her boyfriend, Steve,Steve, serveserve that Ithat love,” I love,” Sierra Sierra said. said. together,” Sierra said, said, noting that that together,” Sierra noting it in the it inpark the park behind behind their their homehome in in Village ThriftThrift and Philadelphia Flea Flea Village and Philadelphia Gray’s Gray’s Ferry.Ferry. “During “During COVID, COVID, that has thatbeen has been my my Market werewere two of their favorites Market two of their favorites joy and joypeace, and peace, cooking cooking and dancing. and dancing. before COVID. “If it “If involves thrifting before COVID. it involves thrifting JerkPark JerkPark is fully is fully licensed licensed and opens and opens And aAnd lot of a lot myofclients my clients and other and other or being outdoors, we’rewe’re there.” or being outdoors, there.” for business for business at 2 p.m., at 2 p.m., two Saturdays two SaturdaysREALTORS® REALTORS® comecome to JerkPark, to JerkPark, so so per month. per month. Anyone Anyone is welcome. is welcome. The The it’s really it’s really fun. In fun. real Inestate, real estate, we stress we stress restaurant restaurant serves serves at least at least 50 people 50 people ourselves ourselves out soout much so much with with business business on any ongiven any given Saturday Saturday that it’s thatopen it’s open and the andnumbers. the numbers. I think I think aboutabout if I if I for business. for business. “I’ll say “I’llwe saygowe through go through ever had everahad near-death a near-death experience, experience, aboutabout 40 pounds 40 pounds of chicken of chicken wingswings a a whatwhat wouldwould I want I want to beto doing? be doing? For For day,” day,” Sierra Sierra said, said, adding adding that her thatcusher cus-me, it’s me,dancing it’s dancing in myinbackyard my backyard and and tomers tomers can’t can’t get enough get enough of herofhomeher home-cooking cooking chicken.” chicken.” mademade jerk chicken jerk chicken wings. wings. “We sell “Weout sell out of theofwings the wings everyevery singlesingle time.”time.” At the Atend theof end each of each day, Sierra day, Sierra gath-gathers up ersany upfood any food that wasn’t that wasn’t sold and sold and JerkPark JerkPark features features a fullamenu full menu boasting boasting distributes distributes it all ittoall thetohomeless the homeless or or platters platters of jerk ofwings jerk wings and jerk andsalmon, jerk salmon, thosethose in need. in need. steak,steak, and brown-stew and brown-stew chicken. chicken. Side Side dishes dishes include include bakedbaked mac and maccheese, and cheese,Check Check out JerkPark—and out JerkPark—and Sierra’s Sierra’s asparagus, asparagus, coconut coconut rice and ricebeans, and beans, dancing dancing skills—on skills—on Instagram Instagram sweetsweet potato potato yams,yams, dirty dirty bakedbaked beans, beans,at @jerkpark. at @jerkpark. and cornbread. and cornbread. Drinks Drinks and desserts and desserts are also areon also theonmenu. the menu. WhenWhen they aren’t they aren’t working working or servor serving the ingcommunity, the community, Sierra, Sierra, Steve,Steve, The restaurant’s The restaurant’s regulars regulars have have comecomeand their and their kids can kidsusually can usually be found be found to look to forward look forward to more to more than than just just thrifting, thrifting, traveling, traveling, or spending or spending time time Sierra’s Sierra’s chicken chicken wings; wings; a Saturday a Saturday at atoutdoors. outdoors. “We love “We hanging love hanging out with out with
42 • January 42 • January 20222022
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Philadelphia Philadelphia Real Producers Real Producers • 43 • 43
-FĘ^ -FĘ^ New NewYear Year
44 • January 44 • January 20222022
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agent to agent watch to watch
Brittany Brittany SKINNER SKINNER Fresh Fresh Places Places Team Team at Compass at Compass Written by: Lindsey Written Wells by: Lindsey Wells PhotographyPhotography By: Perspective By: Perspective Media Co Media Co
Real estateReal canestate be a lot can of be things a lot— of itthings can be — it can be exciting, itexciting, can be challenging, it can be challenging, and it can and evenit can even be downright be downright scary. When scary. Brittany WhenSkinner Brittany Skinner went through wentthe through process theofprocess buying her of buying first her first home, onehome, word stuck one word withstuck her that withaptly her that aptly described described the experience: the experience: empowering. empowering. While While Brittany had Brittany never had considered never considered a career inareal career in real estate before estate herbefore own home-buying her own home-buying experi- experience, it was ence, thatitturning was that point turning in her point life in her life when she when began she to consider began tochanging consider changing career paths. career paths. Brittany had Brittany been working had been working as a bartender as a bartender for a whilefor a while when she when boughtshe herbought first her first home. “I was home. a single “I was girl a single girl working asworking a bartender as a bartender — I never — thought I neverinthought a in a million years million thatyears I would that I would be able to be buyable a house to buy ona house on my own,” she my own,” said. Then, she said. Then, one of Brittany’s one of Brittany’s friends, a friends, a REALTOR®, REALTOR®, began encourbegan encouraging her to aging giveher realtoestate give real a estate a shot. Aftershot. working Afterasworking an assisas an assistant for a year tant for in 2017, a yearBrittany in 2017, Brittany
46 • January 46 2022 • January 2022
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48 48 • January • January 2022 2022
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decided decided that that she she would would get her get her license license and and go all-in go all-in as a as real a real estate estate agent, agent, sink sink or swim. or swim. She She did that did that in 2018 in 2018 and never and never looked looked back.back. Drawing Drawing fromfrom her empowering her empowering experiexperienceence as a as first-time a first-time homebuyer, homebuyer, Brittany Brittany is passionate is passionate about about helping helping other other women women havehave thatthat samesame experience. experience. A member A member of the of Fresh the Fresh Places Places teamteam at Compass, at Compass, Brittany Brittany never never grows grows tiredtired of seeing of seeing her clients’ her clients’ joy when joy when theythey makemake it to it to the closing the closing table. table. “It’s“It’s just just the smile the smile looking forward forward to going to going on more on more on people’s on people’s facesfaces when when theythey get to getthat to that “It’s a“It’s pretty a pretty neat neat thing,thing, especially especially looking ski trips. ski trips. “I signed “I signed up for upsomething for something finish finish line line — no —matter no matter howhow crazy crazy the the for afor woman. a woman. Women Women are waiting are waiting transaction transaction was was or how or how much much back-andback-and-longer called the epic the pass, epic pass, which which is basiis basilonger to gettomarried get married and have and have kids kids called a season a season pass pass but for butmultiple for multiple forthforth we had we had to do, to it’s do,always it’s always worth worth it it thesethese days.days. As a As single a single woman, woman, buying buyingcallycally at the at end,” the end,” she said. she said. “It’s“It’s suchsuch a bigadeal big deala home ski resorts all over all over the country the country and and a home put me putinme a situation in a situation that Ithat I ski resorts in someone in someone else’s else’s life, life, and and to play to play eveneven a awouldn’t the world,” Brittany Brittany explained. explained. While While wouldn’t havehave beenbeen in otherwise.” in otherwise.” the world,” small small rolerole in that in that is awesome.” is awesome.” Brittany Brittany enjoys enjoys a good a good solo travel solo travel trip trip onown, her own, she also she loves also loves traveling traveling These These days,days, Brittany’s Brittany’s empowerment empowermenton her her boyfriend, her boyfriend, Jason. Jason. “He’s“He’s LastLast year,year, Brittany Brittany began began dabbling dabbling in real in real comes comes fromfrom the women the women around around her. her. with with sort like ofalike built-in a built-in traveltravel buddy,” buddy,” estate estate investing investing and is and looking is looking forward forward to to “It’s “It’s encouraging, encouraging, not only not only for them for them sort of Brittany said, said, laughing. laughing. building building up her up investment her investment portfolio. portfolio. BornBorn but also but also for me fortome betosurrounded be surrounded by by Brittany and raised and raised in New in New Jersey, Jersey, Brittany Brittany rememremem-thesethese women women who who comecome to metoand me and bersbers seeing seeing her parents’ her parents’ success success in their in their say, ‘I “Before COVID, COVID, I wasI trying was trying to make to make say, can‘I do canthis do — thisshow — show me how.’ me how.’ I I “Before ownown real real estate estate endeavors endeavors and strives and strives to to just love one new one new ski trip skievery trip every year year to a place to a place just love that,”that,” she said. she said. educate educate her clients her clients on real on real estate estate investinvestI hadn’t I hadn’t beenbeen before,” before,” she added. she added. “I’m “I’m ment. ment. “I want “I want to empower to empower people people and teach and teachNowNow to gettoback get back on that on this thatyear. this year. I I that that COVID COVID is easing is easing up and up and goinggoing themthem that that it’s really it’s really not anot hard a hard process; process; the thetravel reallyreally love traveling love traveling — that’s — that’s why Iwhy I travel is becoming is becoming easier easier again, again, first first stepstep is just is getting just getting started,” started,” she said. she said. Brittany, so hard!” so hard!” Brittany, an avid an avid snowboarder, snowboarder, is is workwork
I want I want to to empower empower people people andand teach teach them them thatthat it’s it’s really really notnot a hard a hard process; process; thethe firstfirst step step is just is just getting getting started. started. realproducersmag.com realproducersmag.com
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Philadelphia Philadelphia Real Producers Real Producers • 51 • 51
MIKE MIKE LIGHTCAP LIGHTCAP T H ETDHREEDARME A T EMA TME A 1M G R1OGURPOAT U P HAT O MHEOSMMEASRMTARRETARLTE YA LT A DYVAI SDOV RI SSO R S
rising rising starstar featured featured agent agent WrittenWritten By: Lindsey By: Lindsey Wells Wells Photography Photography By: Bryant By: Bryant Sanders Sanders Photography Photography
52 • January 52 • January 20222022
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Philadelphia Philadelphia Real Producers Real Producers • 53 • 53
T h eTrhee’sr en’so nd oe ndyei n gy i ni tg: Ci tO: VCIODVrI oDc rkoecdk et hde t hweo rwl dosr l od fs m o fo smt oAsm t eA rmi cear ni csa. nI st . I t c h acnhgaendg et hde t hwea yw w a ye wl i ev el ,i viet ,c iht acnhgaendg et hde t hwea yw w a ye wweo rwko, rakn, da ni tdc iht acnhgaendg et hde t h e w a yw w a ye wi net ei nr at ec rt awc it t w h iot ht hoe trhs e. rPsr.eP- pr ea -npdaenmd iecm , iMc ,i kMe i Lk ieg hL itgc ha tpc awpo rwkoe rdk ed do udbol ue b l e s h i fsthsi fat s a sb a rbt eanr tdeenrdaenr da na dc a sci na os i nt aob tl ae bgl ea mgea sm m e sa nmaagneargfeorr fyoer ayr es a, rasn, da n d w h iwl eh ihl e he ne j eo ny ej ody et hde t hweo rwkoirtks ei lt f, s etl hf,e t hl oen lgo nh go uhros ubr es gbaeng at on wt oe awr eoanr oh ni mh. i m . the pandemic hitbusinesses and businesses shut down, the pandemic hit and shut down, In 2017, the decision tohis end16-year his 16-yearWhenWhen In 2017, MikeMike mademade the decision to end theof rest the country, alongalong with with the rest theofcountry, was was bartending career to focus on selling real estate, Mike,Mike, bartending career to focus on selling real estate, grounded at home. During that time, two serenat home. During that time, two serendid during thewhile day while continuing whichwhich he didheduring the day continuing to to grounded dipitous things happened: one, heable was to able dipitous things happened: one, he was sitto sit the overnight the casino. During workwork the overnight shift shift at theatcasino. During and evaluate his time was truly worth. and evaluate whatwhat his time was truly worth. that time, Mike’s typical workday started around back back that time, Mike’s typical workday started around And for two,the forfirst the time first time heable was able And two, sincesince 2010,2010, he was 10 a.m., sometimes earlier, and went non-stop 10 a.m., sometimes earlier, and went non-stop to spend his and wifefamily. and family. moremore time time with with his wife MikeMike 3:30next the morning next morning his casino until until 3:30 the whenwhen his casino shift shift to spend became laser-focused onestate real estate as a full-time laser-focused on real as a full-time ended. “There only slept became ended. “There werewere manymany timestimes that Ithat onlyI slept career from from then then on. on. forhours two hours before getting doestate,” real estate,” career for two before getting up toup doto real recalls. However, the hours long hours and sleepMikeMike recalls. However, the long and sleepadmits that while was daunting at to first to admits that while it wasitdaunting at first less nights matter; did whatever less nights didn’tdidn’t matter; MikeMike did whatever was was MikeMike a steady paycheck a commission-only a steady paycheck for a for commission-only job, job, necessary to ensure his clients received top-notchleaveleave necessary to ensure his clients received top-notch the career has been its weight shift shift has been worthworth moremore than than its weight service and attention. that meant skipping out onthe career service and attention. If thatIf meant skipping out on in gold. a revelation during COVID that my in gold. “I had“Iahad revelation during COVID that my day, sleepsleep for a for day,a so beso it.be it.
54 • January 54 • January 20222022
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“When I’m showing I’m showing people people houses, houses, I’m there I’m there to to time is time precious is precious and you andonly you get onlya get small a small amount amount of of“When them,them, answer answer their their questions questions and educate and educate time with time with your your family,” family,” he said. he said. “I decided “I decided I hadIto had to guideguide them,” MikeMike said. said. “If we“Ifneed we need to look to at look 100athouses 100 houses get my gettime my back time back — I had — Ito had stop to killing stop killing myself.” myself.” them,” before before we find we‘the findone,’ ‘the one,’ then then we will welook will at look 100at 100 houses houses — I don’t — I don’t pressure pressure anyone anyone into anything. into anything. I I MikeMike and his andwife, his wife, Leslie, Leslie, both both became became licensed licensed and and like the likehands-on the hands-on experience experience of working of working with with are now are actively now actively selling selling with with The Dream The Dream TeamTeam 1 1 reallyreally people people and helping and helping themthem out. It’s out.such It’s such a big adeal big deal Group Group at HomeSmart at HomeSmart Realty Realty Advisors. Advisors. TheyThey plan to plan to for people, such such a big apurchase, big purchase, and Iand loveI being love being expand expand and broaden and broaden their their real estate real estate horizon horizon in thein thefor people, involved in that in part that of part their of their life.” life.” futurefuture by becoming by becoming brokers brokers and getting and getting moremore into into involved commercial commercial real estate. real estate. MikeMike and Leslie, and Leslie, both both from from Philadelphia, Philadelphia, just celjust celebrated ebrated their their 13th wedding 13th wedding anniversary anniversary in Aruba, in Aruba, WhileWhile the commission the commission checks checks are part are of part theof the though they’ve they’ve been been together together for 23for years. 23 years. TheyThey package package for any forsuccessful any successful real estate real estate agent,agent, MikeMike though their their homehome with with their their two “fur-babies,” two “fur-babies,” isn’t motivated isn’t motivated by thebyalmighty the almighty dollar; dollar; for him, for it’s him, it’s shareshare Golden doodles doodles named named AzlynAzlyn and Fiona. and Fiona. Outside Outside of of all about all about helping helping people people — whether — whether it benefits it benefits him him Golden real estate, MikeMike and Leslie’s and Leslie’s passion passion is traveling. is traveling. or not. orHaving not. Having bartended bartended for 16for years 16 years before before real real real estate, At theAttime the time of this ofinterview, this interview, MikeMike was in was hisinoffice, his office, estate, estate, MikeMike is passionate is passionate aboutabout his interactions his interactions with with looking at a globe. at a globe. “We put “Wepins put everywhere pins everywhere we’vewe’ve people. people. He also Heplaces also places a great a great deal of deal importance of importance looking been,” he explained. he explained. SomeSome of their of their vacation vacation desti-destion education, on education, as many as many homehome buyers buyers aren’taren’t familiar familiar been,” nations have have been been London, London, Italy,Italy, Morocco, Morocco, Spain, Spain, with with the ins theand insouts and of outs real ofestate. real estate. MikeMike places places the thenations Mexico, and all and over all over the United the United States. States. utmost utmost importance importance on being on being a beacon a beacon of light of for lighthis for hisMexico, clients clients — so— much so much so that sohe that has hecoined has coined this slogan: this slogan: “Looking “Looking to buytoor buy sell? or sell? LookLook to Lightcap!” to Lightcap!”
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Philadelphia Philadelphia Real Producers Real Producers • 55 • 55
LO LO O KOI NKGI NTGO TBOUBYU Y O ROSRE LS L? E L L? LO LO O KOTKO T O
L ILGI G HH T CT A C PA !P ! Greece Greece is high is on high Mike on Mike and Leslie’s and Leslie’s list oflist places of places they hope they hope to visit to in visit thein the near near future. future. St. Lucia St. Lucia and Abu and Dhabi Abu Dhabi are on are the onlist, thetoo. list,“We too. just “Welike justto like to spendspend time time with with each each otherother goinggoing on vacations,” on vacations,” MikeMike said. said. “We love “We love Walt Walt Disney Disney World World and Universal and Universal Studios—we’re Studios—we’re big kids big at kids heart. at heart. Walt Walt Disney Disney World World was the wasfirst the vacation first vacation we ever we went ever went on together on together and we andjust we just fell infell love in with love with it.” it.” Another Another one of one Mike’s of Mike’s passions passions is is writing. writing. MikeMike was awas filma major film major in in college college and studied and studied Film Film and Media and Media Arts,Arts, concentrating concentrating on screenplay on screenplay writing. writing. He just Herecently just recently finished finished writing writing a screenplay a screenplay aboutabout WaltWalt Disney Disney World World and plans and plans to convert to convert it it into an into audiobook. an audiobook. Mike’s Mike’s passion passion for writing for writing is another is another driving driving forceforce behind behind his real hisestate real estate career. career. “I love “I real loveestate real estate — I love — I love architecture, architecture, looking looking at different at different properties, properties, and helping and helping people,” people,” he he said. said. Because Because MikeMike and Leslie and Leslie are are investors investors themselves, themselves, having having recently recently purchased purchased their their fourth fourth investment investment home,home, they enjoy they enjoy working working with with otherother investors investors in addition in addition to their to their valued valued homehome buyers buyers and sellers. and sellers. “I’m also “I’m tryalso trying toing utilize to utilize real estate real estate to allow to allow us to us to retireretire early,” early,” MikeMike added. added. “Hopefully, “Hopefully, one day, onethat day,will thatfree willup free some up some time to time to where where I can Ispend can spend moremore time writing, time writing, maybe maybe get a get couple a couple of books of books pub- published. lished. That’sThat’s one ofone myofdreams.” my dreams.”
56 • January 56 • January 20222022
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Philadelphia Philadelphia Real Producers Real Producers • 57 • 57
FINANCIAL FINANCIAL RESOLUTIONS RESOLUTIONS
financial fitness financial fitness
WO RTH KKEEPI NG WORTH E E P I NG
By Shauna Osborne By Shauna Osborne
Pay Down Debt encounter. A poor credit report Pay Down Debt youyou encounter. A poor credit report WhenJanuary Januaryrolls rolls When Although, nationally, credit card debt could have many adverse effects Although, nationally, credit card debt could have many adverse effects on on around,many manypin pintheir their around, actually during pandemic year finances, finances, including paying higher actually fellfell during thethe pandemic year including paying higher hopesononresolutions resolutions hopes of 2020, figures shockinterest rates being rejected of 2020, thethe figures areare stillstill shockinterest rates andand being rejected for for ing: Americans owe around $800 loans. Though building better credit ing: Americans owe around $800 related to health and loans. Though building better credit related to health and billion in credit card debt, according takes time, paying bills on time takes time, paying bills on time andand wellnessorornew newskills skillsoror billion in credit card debt, according wellness to Experian, with average of over utilizing utilizing a low percentage of available to Experian, with an an average of over a low percentage of available hobbies;however, however,one one hobbies; $5,000 household. This year, make credit credit (under 30%) simple $5,000 perper household. This year, make (under 30%) areare twotwo simple it a point to get serious about paying steps on the right path. area of aspiration that it a point to get serious about paying steps on the right path. area of aspiration that down / off debt. Always more than / off debt. Always paypay more than shouldn’tbebeoverlooked overlooked down shouldn’t minimum payment; a goal Make a Realistic Budget thethe minimum payment; setset a goal to to Make a Realistic Budget financialhealth. health.Given Given paypay isisfinancial much as possible, starting January January is the ideal time to institute offoff as as much as possible, starting is the ideal time to institute theeconomic economicinstability instabilityofof with the with accounts with highest interest a realistic household budget, after accounts with highest interest a realistic household budget, after rates, planning exactly when determining exactly much your by by planning exactly when andand determining exactly howhow much your thelast lastcouple coupleofofyears, years, rates, the how much you’ll allocate which how much you’ll allocate forfor which household is bringing in after taxes household is bringing in after taxes 2022 2022will willbebea acrucial crucial debt each month. If possible, refinance debt each month. If possible, refinance andand intointo what “bucket” thatthat income is is what “bucket” income year yearfor formany manyininterms terms debt forfor a lower fixed interest rate. going (e.g., utilities, housing, travel, debt a lower fixed interest rate. going (e.g., utilities, housing, travel, etc.). Keep track of your monthly etc.). Keep track of your monthly ofoffinancial financialrecovery recoveryand and Build Your Credit Score spending; there areare many popular apps Build Your Credit Score spending; there many popular apps recalibration. recalibration.Take Taketime time Everyone is entitled to three freefree available, such as Mint andand YouYou Need Everyone is entitled to three available, such as Mint Need now nowtotorevisit revisitgoals goalsset set credit reports each year, oneone from a Budget, to help assess expenditures credit reports each year, from a Budget, to help assess expenditures each of the three nationwide credit staystay on track. ForFor those whowho strugeach of the three nationwide credit andand on track. those strugpreviously, previously,fine-tune fine-tuneasas reporting companies. Keep a close eyeeye gle gle with monthly – or–more long-term reporting companies. Keep a close with monthly or more long-term needed, needed,and andlook lookahead ahead onon your credit forfor accuracy viavia these experts suggest thatthat weekly your credit accuracy these – budgets, – budgets, experts suggest weekly with withconfidence confidencetotothe the reports or a credit monitoring service budgeting may be more manageable. reports or a credit monitoring service budgeting may be more manageable. andand promptly address anyany errors Understanding where your money is is new promptly address errors Understanding where your money newfiscal fiscalyear! year!
going each month is key to reaching all all going each month is key to reaching your other financial resolutions. your other financial resolutions. Consider Retirement Savings Consider Retirement Savings
YouYou likely have a retirement planplan (e.g., likely have a retirement (e.g., 401(k)) set up through your employer 401(k)) set up through your employer to which you’re already contributing. to which you’re already contributing. This year, work toward maxing outout This year, work toward maxing your contributions to your savings your contributions to your savings vehicle; if that’s notnot possible, be sure vehicle; if that’s possible, be sure to take advantage of your company’s to take advantage of your company’s match contributions – or–aim for for 6 6 match contributions or aim percent of your yearly salary if your percent of your yearly salary if your employer doesn’t offer a match. employer doesn’t offer a match.
5858 • January 2022 • January 2022
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Philadelphia Real Real Producers • 59 • 59 Philadelphia Producers
60 • January 2022 60 • January 2022
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