BUCKS COUNTY
C O N N E C T I N G .
Linda
Ventola RE/MAX PROPERTIES
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VIDEO MARKETING: THE FUTURE IS NOW MAKING A DIFFERENCE: THE KIM PORTER GROUP
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BucksBucks County County Real Producers Real Producers •3 •3
TABLE TABLE OFOF
CCOONNTTEENNTTSS 06 06
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Preferred Preferred Partners Partners
MeetMeet the the BucksBucks County County Real Real Producers Producers TeamTeam
Making Making A A Difference: Difference: Kim Porter Kim Porter
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Behind Behind the the Scenes: Scenes: BucksBucks County County Real Real Producers Producers
VideoVideo Marketing Marketing
Feature Feature CoverCover Story:Story: LindaLinda Ventola Ventola
If youIfare youinterested are interested in contributing in contributing or nominating or nominating Realtors Realtors for certain for certain stories, stories, please please emailemail us at us Tom.Goodwin@realproducersmag.com. at Tom.Goodwin@realproducersmag.com. DISCLAIMER: DISCLAIMER: Any articles Any articles includedincluded in this publication in this publication and/or opinions and/or opinions expressed expressed therein do therein not necessarily do not necessarily reflect the reflect views theofviews The N2 of The Company N2 Company d/b/a Real d/b/a Producers Real Producers but but remain solely remainthose solelyofthose the author(s). of the author(s). The paidThe advertisements paid advertisements contained contained within the within Bucks theCounty Bucks Real County Producers Real Producers magazine magazine are not endorsed are not endorsed or recommended or recommended by The N2 by The N2 Company Company or the publisher. or the publisher. Therefore, Therefore, neither The neither N2 The Company N2 Company nor the nor publisher the publisher may be may held be liable heldorliable responsible or responsible for business for business practices practices of theseofcompanies. these companies.
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BucksBucks County County Real Producers Real Producers •5 •5
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M EMEETE TT HTEH B E UBCUKCSK C S OCUONUTNYT R Y ERAELAPL RPORDOUDCUECRESR TS ETAEMA M
Tom Tom Goodwin Goodwin Owner/Publisher Owner/Publisher
Heather Heather Pluard Pluard WriterWriter
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BucksBucks County County Real Producers Real Producers •7 •7
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BucksBucks County County Real Producers Real Producers •9 •9
making making a difference a difference PhotosPhotos by Premiere by Premiere 360 Tours 360 Tours Story by Story Chris by Menezes Chris Menezes
10 • May 10 • 2021 May 2021
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440 KIM KIM440 PORTER PORTER RE/ RE/ MM AX AX
transform spaces spaces and build and build lives lives within within them,them, Kimberley Kimberley Porter Porter has has always always transform not tonot mention to mention the personal the personal fulfillment fulfillment they they had had beenbeen devoted devoted to the to the concept concepthelping helping families families own their own their home.” home.” of helping of helping people. people. For For years, years, Although Kimberley Kimberley witnessed witnessed all ofall these of these things things she she waswas committed committed to doing to doing Although that seemed that seemed reallyreally great,great, the whole the whole thingthing seemed seemed thatthat as aas paralegal, a paralegal, believing believingout ofout reach of reach for her. forAssisting her. Assisting with with bookkeepbookkeeping was ing how was she how could she could help people. help people. It was Itonly was only she she could could make make a difference a difference natural, natural, then,then, that she thatdecided she decided to earn to earn a paraa parain people’s in people’s liveslives by gathering by gatheringlegal legal degree degree at Pierce at Pierce College. College. She entered She entered the the evidence evidence for their for their court court cases, cases, field and fieldcontinued and continued her paralegal her paralegal studies studies at Holy at Holy Family Family in Philadelphia. in Philadelphia. thinking thinking she’d she’d continue continue thatthat pathpath intointo law law school school oneone day.day.Kimberley Kimberley was content was content working working as a paralegal as a paralegal for years. She married She married her husband, her husband, Ray Porter, Ray Porter, Ironically, Ironically, she’d she’d havehave to go to go for years. in 1994 in 1994 and had andtwo hadchildren, two children, Rachel Rachel (24) and (24) and backback to her to her pre-law pre-law life,life, to to Nicholas Nicholas (20). (20). AfterAfter having having kids, kids, Kimberly Kimberly reallyreally the the job she job she hadhad out out of high of high didn’tdidn’t wantwant to return to return to thetocorporate the corporate world. world. She She wanted wanted flexibility flexibility and to and be to her be own her boss. own boss. That’s That’s school, school, to find to find the the pathpath she she whenwhen real estate real estate camecame flooding flooding back.back. She got Sheher got her waswas meant meant to be toon beand on and fulfillfulfilllicense license and started and started her new her career new career in 2004. in 2004. her her truetrue purpose. purpose.
“I immediately “I immediately knewknew this was thismy wascalling,” my calling,” Kimberley says.says. Kim grew Kim grew up inup Philadelphia, in Philadelphia, in thein the Kimberley Northeast Northeast section section of theofcity. the After city. After Although Kimberley Kimberley instantly instantly lovedloved whatwhat she she graduating graduating high school high school in 1984, in 1984, she she Although was doing and did andreally did really well,well, it wasit the wastail theend tail end got a got job aatjob Calvanence at Calvanence Real Real Estate, Estate, was doing of theofhousing the housing boom, boom, and before and before she knew she knew it, it, working working for a for builder a builder with with a small a small officeoffice the market crashed. crashed. Instead Instead of jumping of jumping ship like ship like on Rhawn on Rhawn Street. Street. She worked She worked as anas an the market manymany agents agents did atdid theattime, the time, she looked she looked for other for other conveyancer, conveyancer, assisting assisting agents agents with with their their waysways to navigate to navigate the crumbling the crumbling market. market. paperwork paperwork and processing and processing files. files. She pivoted her business her business to short to short sales,sales, received received “I always “I always lovedloved seeing seeing how the howagents the agentsShe pivoted her certification in bank in bank properties properties and started and started cultivated cultivated new relationships new relationships with with her certification BPO’sBPO’s as another as another source source of income. of income. As As clients,” clients,” Kim recalls. Kim recalls. “I saw “I the sawsatthe sat- doingdoing Kimberley became became moremore knowledgeable knowledgeable in bank in bank isfaction isfaction and excitement and excitement they they got out got outKimberley properties and short and short salessales and developed and developed her her of finding of finding a home a home for a for buyer. a buyer. I sawI saw properties she found she found herself herself thinking thinking differently differently the thrill the thrill the agents the agents had from had from tour-tour- niche,niche, working working with with buyers buyers and sellers. and sellers. ing properties ing properties and imagining and imagining how to how to whenwhen realproducersmag.com realproducersmag.com
BucksBucks County County Real Producers Real Producers • 11 • 11
investment I everI made ever made for my forbusiness,” my business,” she says. she says. And she And she “The“The market market gave gave me a me strong a strong sensesense of how of to how to investment hasn’thasn’t stopped stopped there.there. Just this Justyear this year she hired she hired a buyer’s a buyer’s agentagent and and properly properly evaluate evaluate a property,” a property,” she explains. she explains. is poised to have to have her best her year best year ever. ever. But what But what she’s she’s reallyreally excited excited “When “When the market the market started started to come to come back,back, I applied I appliedis poised aboutabout is how is she howcan shebetter can better serveserve her clients. her clients. my knowledge my knowledge and gained and gained a greater a greater understanding understanding and accurate and accurate perspective perspective of theofmarket.” the market.” “It is “It such is such a rewarding a rewarding experience experience to watch to watch my clients’ my clients’ subtlesubtle reac-reacas they as discover they discover that they that actually they actually are a are priority a priority of mine, of mine, that that Kimberley Kimberley stuckstuck through through it all,itand all,despite and despite the the tionstions they matter to me,tothat me,Ithat am accessible, I am accessible, that Ithat genuinely I genuinely care about care about conditions, conditions, still made still made Executive Executive Club Club fromfrom 20062006-they matter that their that their interests interests always always comecome first,”first,” she says. she says. 2014.2014. She ultimately She ultimately landed landed with with RE/MAX RE/MAX 440 440 them,them, and Tom and Tom Skiffington Skiffington in 2014, in 2014, where where she has sheconhas con“I want “I want my clients my clients to know to know that the thatreason the reason I work I work so hard so hard to to tinued tinued to grow to grow her business her business ever ever since.since. represent represent theirtheir interests interests is that is Ithat truly I truly care for carethem for them as individas individThis This is also is why also Iwhy giveI personalized give personalized handwritten handwritten notesnotes and and In 2016, In 2016, Kimberley Kimberley camecame full circle full circle and hired and hired her her uals. uals. stay touch in touch long after long after the successful the successful transaction. transaction. Caring Caring for for first assistant. first assistant. Seeing Seeing first hand first hand the difference the difference an an stay in my clients is farisand faraway and away my favorite my favorite part of part myofjob.” my job.” assistant assistant makes makes from from the other the other side of side theoftable, the table, my clients she couldn’t she couldn’t be more be more grateful. grateful. “It was “Itthe wasbest the best WhenWhen Kimberley Kimberley isn’t isn’t working, working, she loves she loves to cook to cook and spend and spend time time with with her family, her family, whether whether meeting meeting her daughter, her daughter, Rachel, Rachel, for for dinner dinner or brunch, or brunch, traveling traveling to Penn to Penn StateState to spend to spend the weekend the weekend with with her son, her Nick, son, Nick, or being or being at home at home with with her husband her husband and their and their rescue rescue German German Shepherd, Shepherd, Luna.Luna. She also She loves also loves to exercise to exercise and and volunteer volunteer her time her time to local to local organizations. organizations.
I IMMEDIATELY I IMMEDIATELY KNEW KNEW THIS THIS WAS WAS MY MY CALLING.” CALLING.” 12 • May 12 • 2021 May 2021
“I truly “I truly believe believe in living in living my life mywith life with energy, energy, compassion, compassion, and being and being as open-minded as open-minded as possible as possible and helping and helping others,” others,” she says. she says. “I really “I really measure measure success success by mybyhappiness my happiness and inand myinfamily’s my family’s happiness happiness and that andwhat that what I do isI do worthwhile. is worthwhile. I am grateful I am grateful for what for what I do every I do every day and daytruly and truly feel afeel sense a sense of satisfaction of satisfaction and purpose and purpose in myinlife.” my life.” @realproducers @realproducers
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BucksBucks County County Real Producers Real Producers • 13 • 13
behind behind thethe scenes scenes
BUCKS BUCKS COUNTY COUNTY RREEAALLPPRROODDUUCCEERRSS Our Preferred Our Preferred Partners Partners have have yearsyears of of will make a world a world of difference of difference whenwhen One of One ouroffavorite our favorite partsparts aboutabout pub- pub- it willitmake experience, knowledge, knowledge, and countless and countless with certain with certain obstacles obstacles in nearly in nearly experience, lishing lishing BucksBucks County County Real Real Producers Producersfacedfaced testimonials testimonials from from the most the most successful successful and every and every transaction. transaction. is theismoments the moments we get wetoget spend to spend with witheach each real estate real estate agents agents in Bucks in Bucks County. County. We We the most the most professional professional and reputable and reputable are here to help to provide help provide you and youyour and your We pride ourselves ourselves in theinRealtors the Realtors are here Realtors Realtors all across all across BucksBucks County. County. We pride clients with with the best the resources best resources possible! possible! we feature and the andlocal the local businesses businesses clients ManyMany friendships, friendships, partnerships, partnerships, and andwe feature we partner with.with. WordWord of mouth of mouth is is genuine genuine connections connections have have been been mademadewe partner the past the year past year and aand halfawe halfhave we have undoubtedly the most the most powerful powerful form formOverOver during during the process the process of publishing of publishing each eachundoubtedly compiled somesome behind behind the scenes the scenes photos photos of success in anyinbusiness. any business. That That is is compiled and every and every issue.issue. Real Real Producers Producers is is of success somesome of ourofphotoshoots, our photoshoots, events, events, why ofall ourofPreferred our Preferred Partners Partners from from moremore than than just ajust magazine. a magazine. We are We are why all and miscellaneous photos. photos. BucksBucks County County been been directly directly referred referred to us to byus by and miscellaneous here here to help to build help build the strongest the strongest and and have have Producers Producers Magazine Magazine is justisgetting just getting top producing Realtors Realtors in theinBucks the Bucks Real Real mostmost positive positive real estate real estate community communitytop producing started and we andwant we want to find tothe findbest the stobest stoCounty area.area. The Realtors The Realtors we work we work started in Bucks in Bucks County County whilewhile having having a lot of a lot ofCounty ries from the best the Realtors best Realtors and affiliates and affiliates with with appreciate appreciate that their that their business business ries from fun doing fun doing it. it. in town. If youIfor you someone or someone you feel youisfeel is reliesrelies on more on more than than just technology, just technology, in town. deserving of anyoftype any of type feature, of feature, please please media, or marketing, or marketing, but rather, but rather, mostmostdeserving We have We have all had allthose had those moments moments in in media, dohesitate not hesitate to nominate to nominate yourself yourself or or importantly on solid on solid business business rela- rela- do not business business wherewhere you say you"I've say heard "I've heard of ofimportantly colleague. That's That's whatwhat this publication this publication is is tionships. Having Having solid solid relationships relationshipscolleague. themthem but I've butnever I've never met them met them before". before".tionships. all about, letting letting the community the community decide decide with with the right the right people people will always will always all about, That'sThat's wherewhere we come we come in. Our in.goal Ourisgoal to is to whichwhich stories stories are worth are worth sharing! sharing! be your mostmost powerful powerful resource resource provide provide a platform a platform specifically specifically meantmeant be your in business. in business. Whether Whether it's a it's home a home to positively to positively connect connect you toyou other to other inspection company, company, mortgage mortgage lender, lender, Realtors Realtors with no with other no other objective objective than than inspection roofing company, company, photographer, photographer, etc. etc. All Realtor getting getting to know to know one another. one another. We truly We trulyroofing All Realtor and vendor and vendor nominations nominations wehere are here to connect to connect you to you thetobest the best believe believe that ifthat youifunderstand you understand the perthe per-we are please please emailemail to to affiliates affiliates in that in particular that particular industry. industry. Tom.Goodwin@RealProducersMag.com son on son theonother the other end ofend theoftransaction, the transaction, Tom.Goodwin@RealProducersMag.com
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BucksBucks County County Real Producers Real Producers • 19 • 19
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first. first. It’s like It’sbeing like being a baby a baby and taking and taking your your first steps. first steps. Your Your legs will legsbe will wobbly be wobbly at first, at first, but then but then you’llyou’ll get your get your balance, balance, and next and thing next thing you know you know you’re you’re running. running. That That is how is video how video works. works.
The first The video, first video, you will youfeel willstiff feeland stiffyou and you won’twon’t knowknow whatwhat to say, toand say,that’s and that’s fine. fine. The important The important thingthing is to just is tobe just yourself be yourself and try. andWorld-famous try. World-famous marketer marketer Gary Gary Vaynerchuk Vaynerchuk got his gotstart his start by posting by posting a a videovideo everyevery day onYouTube day onYouTube aboutabout his his wine wine storestore in New in New Jersey. Jersey. He will Heeven will even tell you tellhimself you himself that his thatfirst his videos first videos werewere crap,crap, but he’s buthappy he’s happy he didhethem. did them. If he If didn’t he didn’t take that take step that into step making into making videos, videos, he wouldn’t he wouldn’t be where be where he is he now. is now. And that And goes that goes the same the same for you. for Iyou. don’t I don’t expect expect you to you become to become the next the Gary next Gary Vee. IVee. see Iyou seebecoming you becoming the next the you. next you. VideoVideo topicstopics can be can asbe simple as simple as talking as talking aboutabout your your new listing. new listing. You can Youcreate can create a tip channel a tip channel where where you give you different give different tips pertaining tips pertaining to real toestate. real estate. Or you Orcan you can even even shootshoot “day “day in theinlife”-style the life”-style videos. videos. The sky Theissky theislimit. the limit. ThinkThink aboutabout whatwhat you would you would like to like beto famous be famous for. I for. know I know agents agents who are whofantastic are fantastic at numbers, at numbers, so so talking talking aboutabout finance finance wouldwould be great be great for for them.them. I know I know agents agents that should that should double double VideoVideo is theisnext the frontier next frontier … is what … is what “85%“85% of allof internet all internet usersusers in thein the as interior designers, designers, and they and can theytalk can talk I would I would say ifsay thisifwas this2006. was 2006. VideoVideo United United States States watchwatch online online videovideo as interior how to how make to make your your listings listings standstand has become has become one ofone theofmost the most crucial crucial content content monthly monthly on their on their devices.” devices.” aboutabout out visually. out visually. ThereThere are no are rules no rules to this to this pieces pieces of marketing of marketing for any forbusiness. any business.Finally, Finally, smallbizgenius.net smallbizgenius.net says,says, “69%“69% except except for the forrules the rules you make. you make. Social Social mediamedia websites websites like YouTube, like YouTube,of people of people prefer prefer videovideo over over text when text when Instagram, Instagram, and TikTok and TikTok rely heavily rely heavily learning learning aboutabout a product a product or service.” or service.” Walkthroughs Walkthroughs and and on video on video for their for their success. success. And where And where ThoseThose are some are some greatgreat numbers numbers and and VideoVideo VideoVideo Slideshows Slideshows do they do get theythese get these videos? videos? TheyThey of of worthworth looking looking into. into. Now,Now, let’s get let’sinto get into is oneisthing one thing I haveI have to stress, to stress, course course comecome from from content content creators creators how you howcan youuse canvideos use videos to superto super- ThereThere and is that a video is a video slideshow, slideshow, which which is is like yourself. like yourself. Now,Now, I know I know you must you must charge charge your your marketing marketing campaigns. campaigns. and that a group a group of pictures of pictures fading fading in and inout and out be scratching be scratching your your head head and saying, and saying, to each to each other,other, is NOT is NOT a video a video walk-walk“Hey,“Hey, Thato, Thato, I’m not I’manot content a content cre- cre- Use Yourself Use Yourself as the asMedium the Medium through. I’ve seen I’ve seen this time this time and time and time ator.”ator.” Yes, you Yes,are, youand are,inand this inarticle, this article,As a real As aestate real estate professional, professional, therethere through. Please Please makemake sure sure whenwhen you are you are I’m going I’m going to talk toabout talk about different different wayswaysare aare couple a couple of things of things you can youdo can todo to again.again. creating a video a video slideshow slideshow that you thatdo you do you can youuse canvideo use video to create to create content content promote promote yourself yourself or your or your listings listings creating not call notitcall a walkthrough it a walkthrough or virtual or virtual tour. tour. and increase and increase your your visibility. visibility. usingusing video.video. The first The thing first thing you can youdo can do It is very confusing confusing for everyone. for everyone. To To is useisyourself use yourself as theasmedium. the medium. That’sThat’sIt is very simply, it simply, videovideo walkthroughs walkthroughs are aare a But before But before we begin, we begin, here here are aare couple a couple right,right, you’re you’re gonnagonna have have to break to break out output itput simple tour taken tour taken of a listing. of a listing. You have You have stats stats on the onimportance the importance of video of video in in thosethose greatgreat public-speaking public-speaking skillsskills simple a camera moving moving around around fromfrom roomroom marketing. marketing. According According to Biteable. to Biteable. for your for your promo. promo. If you’ve If you’ve nevernever done donea camera to room. to room. You can Youdo can this do with this with a toura tour com, com, “61% “61% of marketers of marketers see video see video this before, this before, I can Iattest can attest that it’s thatgonna it’s gonna speaking speaking to thetocamera the camera or video or video as a very as a important” very important” or “extremely or “extremely be extremely be extremely scary.scary. And, And, moremore than than guideguide accompanied accompanied by music. by music. Either Either is is important” important” part of part their of their marketing marketing likely,likely, your your first video first video will not willbe not be clips clips an acceptable an acceptable videovideo walkthrough. walkthrough. The The strategy. strategy. According According to Oberlo.com, to Oberlo.com, good.good. But that’s But that’s okay okay because because it’s your it’s your 20 • May 20 • 2021 May 2021
@realproducers @realproducers
slideshow slideshow is doing is doing the opposite; the opposite; it is it is allowallow you toyou download to download the video the video after afterThe first to get an an The tip firstistip is toyourself get yourself just sliding just sliding fromfrom imageimage to image. to image. It’s not It’s not you’reyou’re done done so you socan youuse canituse again it again on onintern. ThereThere are aare lot of hungry intern. a lot of hungry reallyreally a tour, a tour, but more but more of a show. of a show. ThinkThinkanother another platform. platform. Buying Buying an actual an actual mediamedia prospects that are high prospects thatinare in high aboutabout it if you it ifwere you were with with an actual an actual videovideo camera camera is another is another option. option. I won’t I won’t school or in or college looking for the school in college looking for the potential buyer. Would you show themthemget into potential buyer. Would you show gettoo intomany too many details details aboutabout cam- cam- opportunity to build their their portfolio opportunity to build portfolio pictures and then tell them it is aittour pictures and then tell them is a of tour of eras right eras right now. now. That That is actually is actually an idea an idea and work for a for professional. HereHere and work a professional. the house, or would you walk with with themthem the house, or would you walk for another for another article. article. But for Butnow, for now, buying buying in theinBucks County area,area, we can the Bucks County we can around the house? Both Both are incredible around the house? are incredible a camera a camera is an is excellent an excellent investment. investment. visit Bucks County Community visit Bucks County Community toolstools to use. knowing the differto Just use. Just knowing the differ- This will Thishelp will boost help boost the quality the quality of your of your College, Delaware Valley University, College, Delaware Valley University, ence ence between videovideo walkthroughs and and videos. between walkthroughs videos. Professional Professional cameras cameras also have also have and Bryn Athyn College to name a and Bryn Athyn College to name a videovideo slideshows will make a tremenslideshows will make a tremen- moremore accessories accessories to help to you helpstreamyou stream-few schools. SomeSome of these schools few schools. of these schools dous dous difference in your marketing. difference in your marketing. line the linewhole the whole process. process. Having Having a tripod a tripod allowallow businesses to submit requests businesses to submit requests to position to position the camera, the camera, adding adding audioaudio for internships. For example, at at for internships. For example, connections, and positioning and positioning lightslights will will Delaware Valley University they they Delaware Valley University WhatWhat are My areTools My Tools for Video for Video Making? Making? connections, do wonders for your for your production production value.value. have have a Media and Communications a Media and Communications Let’s Let’s talk about talk about the tools the tools you can youuse. can use. do wonders program. Find Find the professor running program. the professor running The first Thetool firstyou toolhave you have is your is your cell phone. cell phone. that department, and see they they that department, andwhat see what Thanks Thanks to gadgets to gadgets like the likeiPhone the iPhone 12 12 I StillINeed Still Need Help Help nevernever hurts,hurts, and you canAsking do. Asking and you and the andGalaxy the Galaxy A71 5G, A71shooting 5G, shooting with with a a So you’re So you’re readyready to create to create videos, videos, but but can do. nevernever knowknow whatwhat you’llyou’ll find out. find out. mobile mobile device device actually actually lookslooks good.good. ThereThereyou realize you realize you are youtoo arebusy too busy to manage to manage is an is obvious an obvious difference difference between between whatwhat a a themthem all. The all.obvious The obvious answer answer is to hire is to hire of us of have kids, kids, and our us have andkids our kids professional professional camera camera can produce can produce com-com- someone someone to doto it.do Well, it. Well, sometimes sometimes SomeSome socialsocial mediamedia and technology and technology paredpared to a cell to aphone, cell phone, of course. of course. But for But for that’sthat’s not innot theinbudget, the budget, so here so are here are knowknow betterbetter than we why thando. weSodo. So not whyhire not hire your your smallsmall budget, budget, a cellaphone cell phone worksworks somesome tips on tips how on to how gettohelp get for helpfree foror free or son orson daughter to be to your videovideo or daughter be your great.great. Recording Recording directly directly to your to your socialsocial cheap. cheap. Warning: Warning: TheseThese free and freecheap and cheapyour your It willItonly small expert? will cost onlyyou costayou a small mediamedia is theiseasiest the easiest and fastest and fastest way to way to ideasideas will not willguarantee not guarantee high-quality high-quality expert? and it’s way to getto get allowance, anda great it’s a great way makemake a video. a video. Simply Simply open open the app theand apphit and hit video,video, but they but will theyatwill least at least provide provide an anallowance, help and time with your your kid(s). helpspend and spend time with kid(s). record, record, it’s that it’ssimple. that simple. MostMost of theofapps the appsavenue avenue on how on to how make to make them.them. Your Your spouse/partner is another spouse/partner is another fantastic source of help. If you’ve ever ever fantastic source of help. If you’ve seen seen Instagram models, 90% of their Instagram models, 90% of their pictures and videos are taken by their pictures and videos are taken by their significant other.other. TheyThey may not significant mayhave not have editing skills,skills, but they least editing but can theyatcan at least hold the and allow you toyou talk. holdcamera the camera and allow to talk. Closing Closing Thoughts Thoughts
I want I want to end towith end with thesethese closing closing thoughts. thoughts. Making Making videos videos is notis not that complicated. that complicated. Making Making a simple a simple videovideo of you oftalking you talking to thetocamera the camera is better is better than than nothing. nothing. No one Noisone is expecting expecting you to you puttoout putviral out viral videos videos all the alltime. the time. Remember, Remember, baby baby stepssteps are important. are important. Getting Getting help help fromfrom thosethose around around you isyou valuable. is valuable. And And if youiffind you yourself find yourself stuckstuck and need and need ideas,ideas, you can youreach can reach me atme Thato@ at Thato@ premiere360tours.com premiere360tours.com or call/text or call/text 267-580-9813. 267-580-9813. Follow Follow me onme Facebook on Facebook and and Instagram Instagram @Premiere360tours. @Premiere360tours. realproducersmag.com realproducersmag.com
BucksBucks County County Real Producers Real Producers • 21 • 21
feature feature cover cover story story Story by Story Heather by Heather PluardPluard Photography Photography by PLUSH by PLUSH ImageImage Corp. Corp.
22 • May 22 • 2021 May 2021
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Linda Linda
Ventola Ventola RE/MAX RE/MAXPROPERTIES PROPERTIES
In herInprevious her previous life aslife theasexecutive the executive manager manager for the for thesignificant significant impact. impact. “Jack“Jack became became an incredible an incredible mentor mentor largest largest hotelhotel in Pennsylvania, in Pennsylvania, LindaLinda Ventola Ventola mingled mingledafter after he hired he hired me tome selltonew sell construction new construction with with him him with quite with quite a fewacelebrities. few celebrities. As a REALTOR® As a REALTOR® and and here,”here,” she says. she says. “Our“Our mutually mutually shared shared ethicsethics of hard of hard Associate Associate Broker, Broker, she has shebecome has become a bit of a bit oneofherself! one herself! workwork and tenacity and tenacity werewere aligned, aligned, and even and even to this today, this we day, we Licensed Licensed sincesince 1975,1975, this Delaware this Delaware County County nativenative respect respect one another’s one another’s opinions opinions and talk andoften, talk often, always always moved moved to Bucks to Bucks County County in 1987 in 1987 and started and started her real her real learning learning from from one another.” one another.” estateestate career career from from scratch. scratch. Through Through hard hard workwork and and dedication, dedication, she became she became a top-selling a top-selling agentagent in thein the AfterAfter LindaLinda relocated relocated to Bucks to Bucks County, County, she had shetohad cultito cultiNewtown Newtown market market and has andgathered has gathered the accolades the accolades to to vate clients vate clients one by one one bythe onehard the hard way –way answering – answering phones. phones. go with go it. with Butit.Linda But Linda is notisinnot theinindustry the industry for ‘rockfor ‘rock- “I sat“Ionsat floor-duty on floor-duty at theatoffice the office morning, morning, noonnoon and and star’ status. star’ status. Her number Her number one goal oneisgoal to help is to others. help others. night,” night,” she says. she says. “Back“Back in those in those days,days, the only the cell onlyphone cell phone I I had was hadbolted was bolted to thetofloor the floor of myofcar! myBut car!I But wasIpersistent was persistent “To me, “Tosuccess me, success is when is when thosethose around around you feel you feel and worked and worked long hours. long hours. TimesTimes werewere different different then,then, less less that they that have they have benefited benefited from from your your experience, experience, technology, technology, but exhilarating but exhilarating just the justsame. the same. I haveI have greatgreat your your knowledge, knowledge, and your and your expertise,” expertise,” LindaLinda says.says. memories memories of building of building my business my business from from the ground the ground up.” up.” “In other “In other words, words, paying paying it forward. it forward. I am aI am lifelong a lifelong student, student, and Iand enjoy I enjoy providing providing guidance guidance to others. to others. One of One those of those greatgreat memories memories includes includes selling selling new new The highest The highest compliment compliment an agent an agent can have can have is when is whenconstruction construction at Timber at Timber Valley Valley in Northampton. in Northampton. “During “During people people look to look you tofor youanfor opinion an opinion or advice.” or advice.” the boom the boom of theoflate the1980’s, late 1980’s, whenwhen interest interest ratesrates fell tofell to 9%, buying 9%, buying was at was a frenzy,” at a frenzy,” LindaLinda says.says. “On our “Onfirst our first As a young As a young adultadult in theinhospitality the hospitality industry, industry, LindaLindaday, the day,line theof line buyers of buyers was out wasthe outdoor the door and down and down the the chatted chatted with with Eric Clapton Eric Clapton at theatnewsstand the newsstand in herin her sidewalk sidewalk until until we closed we closed the sample the sample homehome at 6 pm. at 6As pm. As hotel’s hotel’s lobby,lobby, rode rode an elevator an elevator with with Jim Gardner Jim Gardner of ofI locked I locked the door the door that night, that night, I remember I remember commenting, commenting, Action Action News,News, and hosted and hosted a national a national convention convention for for“Why“Why didn’tdidn’t I get into I get real intoestate real estate sooner?” sooner?” Shortly Shortly after after top female top female executives executives in anin organization an organization for which for whichwe sold we out soldon out 120 onlots, 120 Ilots, moved I moved into the intore-sale the re-sale division division she was shePresident was President of theofPhiladelphia the Philadelphia Chapter. Chapter. at Allen at Allen Realty, Realty, and my andcolleagues my colleagues therethere became became lifelong lifelong Linda’s Linda’s celebrity celebrity interactions interactions continued continued whenwhen she she friends. friends. AboutAbout ten years ten years later,later, I moved I moved to RE/MAX to RE/MAX decided decided to become to become a REALTOR®. a REALTOR®. Properties, Properties, Ltd., Ltd., where where my enthusiasm my enthusiasm continues continues to to drivedrive my business my business – resulting – resulting in a 95% in a referral 95% referral rate.”rate.” “At that “Attime, that time, I wasIhandling was handling leasesleases for four for floors four floors of commercial of commercial spacespace in ourinhotel, our hotel, and real andestate real estate Linda’s Linda’s professionalism professionalism and dedication and dedication to hertobuyers her buyers seemed seemed like alike natural a natural next step nextand stepaand fun athing fun thing to do,” to do,” and sellers and sellers has led hastoled more to more and more and more transactions transactions with with she says. she says. “I will“Inever will never forgetforget that right that right across across the the her clients’ her clients’ friends, friends, colleagues, colleagues, and neighbors, and neighbors, and with and with aisle from aisle from wherewhere I wasIsitting was sitting was Don wasSaleski, Don Saleski, of theof the her repeat her repeat clients clients and their and their family family members. members. “It’s a“It’s verya very Philadelphia Philadelphia FlyersFlyers BroadBroad StreetStreet Bullies, Bullies, takingtaking his his satisfying satisfying experience experience to know to know that I’ve thathelped I’ve helped multi-multiexam,exam, too! We too!both We passed both passed our exams, our exams, and today, and today, I I ple generations ple generations of families of families find the findhomes the homes they needed they needed still can stillimagine can imagine working working with him withas him a coop as a coop agent!” agent!”to thrive to thrive at theatvarious the various stages stages of their of their lives,”lives,” LindaLinda reflected. reflected. “It was “Itactually was actually my godfather my godfather who encouraged who encouraged But ofBut allof the allinfluential the influential people people LindaLinda has met, has met, me tome take to real takeestate real estate courses courses with with him when him when he decided he decided BucksBucks County County REALTOR® REALTOR® Jack Jack LaceyLacey had the hadmost the most to gettohis getlicense. his license. I fondly I fondly remember remember attending attending classes classes realproducersmag.com realproducersmag.com
BucksBucks County County Real Producers Real Producers • 23 • 23
givesgives back back to thetocommunity, the community, supporting supporting the the together together at Villanova at Villanova University University and andLindaLinda Children’s Miracle Miracle Network Network through through RE/MAX RE/MAX Properties, Properties, I know I know that he that would he would be proud be proud that Ithat IChildren’s and Potential, Inc., aInc., local, a local, not-for-profit not-for-profit school school for indifor indihave have excelled excelled in this inprofession this profession and and and Potential, viduals with with autism. autism. “I played “I played a keyarole keyin role developing in developing the the have have assisted assisted so many so many families families in in viduals school’s Annual Annual Gala Gala Fundraiser, Fundraiser, whichwhich provides provides fundsfunds for for meeting meeting their their unique unique housing housing ‘wants ‘wantsschool’s essentials, essentials, such such as theasbus thefor busstudent for student transportation transportation and the and the and needs’ and needs’ over over the years.” the years.” school school playground. playground. I alsoI support also support the Muscular the Muscular Dystrophy Dystrophy Organization and Children’s and Children’s Hospital Hospital of Philadelphia.” of Philadelphia.” TodayToday as a homeowner as a homeowner and investor and investor Organization herself, herself, LindaLinda remains remains equally equally passionpassionLindaLinda is notisworking, not working, she enjoys she enjoys traveling, traveling, spending spending ate about ate about helping helping clients clients achieve achieve their theirWhenWhen with with family, family, and cooking. and cooking. “I’m a“I’m creative a creative chef who chef who goalsgoals in a market in a market wherewhere inventory inventory is is time time enjoys whipping whipping up new up home-cooked new home-cooked meals, meals, and Iand consider I consider limited. limited. “The “The average average buyerbuyer and seller and sellerenjoys trips trips to seetoBroadway see Broadway shows shows as nourishment as nourishment for the for the do notdopurchase not purchase or sellorasell home a home moremore NYC NYC and soul. and soul. I’m looking I’m looking forward forward to traveling to traveling again,again, hope-hopethan athan couple a couple of times of times in their in their lives,lives, mindmind in theinnot-too-distant the not-too-distant future,” future,” she says. she says. and experiences and experiences and outcomes and outcomes change changefully fully over time,” over time,” she says. she says. “REALTORS® “REALTORS® Thoroughly enjoying enjoying her career her career here here in Bucks in Bucks County, County, cannot cannot assume assume that clients that clients are up-toare up-to- Thoroughly says it says is aitgood is a good thingthing she found she found a calling a calling that does that does date with date the withever-changing the ever-changing worldworld of of LindaLinda not require athletic athletic ability. ability. “I have “I have endedended up inup theinER the ER real estate. real estate. Be their Be their guideguide from from the the not require timestimes due to due thetosports the sports and activities and activities I’ve tried I’ve tried over over most most elementary elementary aspects aspects of real ofestate real estatemanymany the years,” she laughs. she laughs. “Sledding? “Sledding? ER! Bike ER! Bike riding? riding? ER! Ice ER! Ice through through the more the more complex complex transactransac- the years,” skating? ER! Horseback ER! Horseback riding? riding? ER! And ER! yes, And even yes, even ping ping tion process tion process issues. issues. No matter No matter the the skating? – ER –and ERplastic and plastic surgeon! surgeon! Now Now you know you know why Iwhy am Iinam in circumstance circumstance of a client’s of a client’s move,move, theretherepongpong real estate real estate sales!” sales!” is always is always a positive a positive outcome outcome and someand somethingthing to learn to learn from from the experience.” the experience.” Known Known for having for having a great a great sensesense of of humor, humor, Linda’s Linda’s clients clients appreciate appreciate the the way she wayshares she shares her expertise. her expertise. “I love “I love educating educating the first-time the first-time buyer,buyer, the the step-up step-up buyer,buyer, and those and those who want who want to to investinvest in real inestate real estate to diversify to diversify their their holdings,” holdings,” she says. she says. “Fortunately, “Fortunately, I haveI have been been married married to a General to a General Contractor Contractor for 27for years, 27 years, and I’ve and I’ve absorbed absorbed my fair myshare fair share of construction of construction basics. basics. I know I know at least at least enough enough to sayto say whenwhen it’s time it’s to time calltoincall theinexperts!” the experts!” In herInrole her as role a real as aestate real estate broker, broker, LindaLinda has accumulated has accumulated a myriad a myriad of of professional professional awards. awards. “This“This year year also also marks marks the eleventh the eleventh time time I’ve earned I’ve earned Philadelphia’s Philadelphia’s Five Star Five Professional Star Professional Award Award in theinReal the Real Estate Estate category,” category,” she says. she says. “It’s an “It’s especially an especially meanmeaningfulingful awardaward because because consumers consumers determine determine who receives who receives the awards. the awards. By the Bysame the same token, token, the recognition the recognition from from my peers, my peers, my broker, my broker, and the and the real estate real estate industry industry whenwhen I received I received the RE/MAX the RE/MAX Lifetime Lifetime Achievement Achievement Award Award earlyearly on inon myincareer, my career, was also was also a memorable a memorable milestone.” milestone.” 24 • May 24 • 2021 May 2021
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It’s It’sTime Time totoTalk Talk
REAL REAL ESTATE! ESTATE!
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BucksBucks County County Real Producers Real Producers • 25 • 25
FAQ FAQ
About About the the Magazine Magazine We realize We realize that Real that Real Producers Producers is a new is a concept new concept here here in Bucks in Bucks County, County, and some and some of youofmay you be may be wondering wondering whatwhat it’s allit’s about. all about. That That is why is we whyhave we have created created an “FAQs an “FAQs AboutAbout This This Magazine” Magazine” page.page. HereHere we will weanswer will answer the most the most com-commonly monly askedasked questions questions around around the the country country regarding regarding our program. our program. My door My door is always is always open open to discuss to discuss anything anything regarding regarding this community this community – this–publication this publication is 100-percent is 100-percent designed designed to beto your be your voice!voice!
26 • May 26 • 2021 May 2021
Q: WHO Q: WHO RECEIVES RECEIVES THIS THIS MAGAZINE? MAGAZINE? A: The A:top The300 topagents 300 agents in Bucks in Bucks
wheels wheels in motion in motion for our forwriter our writer to conto conduct an duct interview an interview and for andour forphotograour photographersphers to schedule to schedule a photo a photo shoot. shoot.
County, County, PA. We PA.pulled We pulled the MLS the MLS numbers numbers (by volume) (by volume) from from Q: WHAT Q: WHAT DOESDOES IT COST IT COST A REALTOR®/ A REALTOR®/ January January 1, 2019–December 1, 2019–December 2019 2019 in in TEAMTEAM TO BE TOFEATURED? BE FEATURED? BucksBucks County. County. We cut Wethe cutlist theoff list atoff at A: It costs A: It costs absolutely absolutely nothing, nothing, so nomso nomnumber number 300, and 300,the anddistribution the distribution inateinate away!away! We are Wenot areanot pay-to-play a pay-to-play was born. was born. The list Thewill listreset will reset at at model. model. We share We share real stories real stories of real of real the end theofend 2020 of 2020 for next for year next year and andproducers producers in theinBucks the Bucks County County market. market. continue continue to update to update annually. annually. Q: WHAT Q: WHAT IS THE IS THE PROCESS PROCESS FOR FOR BEING BEING FEATURED FEATURED IN THIS IN THIS MAGAZINE? MAGAZINE? A: It’sA:really It’s really simple simple – every – every
Q: WHO Q: WHO ARE THE ARE THE PREFERRED PREFERRED PARTNERS? PARTNERS? A: Anyone A: Anyone listedlisted as a “preferred as a “preferred part-part-
ner” in ner” theinfront the front of theofmagazine the magazine is a is a part of part this ofcommunity. this community. TheyThey will have will have feature feature you see youhas seefirst has been first been an adan in ad every in every issueissue of theofmagazine, the magazine, nominated. nominated. You can Younominate can nominate attend attend our quarterly our quarterly events, events, and be and a be a otherother REALTORS®, REALTORS®, affiliates, affiliates, part of part ourofonline our online community. community. We don’t We don’t brokers, brokers, owners, owners, or even or even yourself! yourself!just find justthese find these businesses businesses off the offstreet, the street, OfficeOffice leaders leaders can also can nominate also nominate nor do nor wedowork we work with with all businesses all businesses that that REALTORS®. REALTORS®. We will Weconsider will consider approach approach us. One us. or One many or many of youofhave you have anyone anyone brought brought to ourtoattention our attention recommended recommended everyevery singlesingle preferred preferred because because we don’t we don’t knowknow everyone’s everyone’spartner partner you see youinsee this inpublication. this publication. We We story,story, so wesoneed we need your your help to help to won’twon’t even even meetmeet with with a business a business that that learnlearn aboutabout them.them. A nomination A nomination has not hasbeen not been vetted vetted by one byofone youofand you and currently currently lookslooks like this: like You this:email You email “stamped “stamped for approval,” for approval,” in a sense. in a sense. Our Our us at us Tom.Goodwin@realproducat Tom.Goodwin@realproduc- goal is goal to create is to create a powerhouse a powerhouse network, network, ersmag.com ersmag.com with with the subject the subject line, line,not only not for onlythe forbest the REALTORS® best REALTORS® in thein the “Nomination: “Nomination: (Name (Name of Nominee),” of Nominee),” area,area, but the butbest the affiliates, best affiliates, as well, as well, so so and explain and explain why you whyare younominatare nominat-we can wegrow can grow stronger stronger together. together. ing them ing them to beto featured. be featured. It could It could be they be have they have an amazing an amazing storystory that that Q: HOW Q: HOW CAN CAN I RECOMMEND I RECOMMEND needsneeds to beto told be–told perhaps – perhaps they they A PREFERRED A PREFERRED PARTNER? PARTNER? overcame overcame extreme extreme obstacles, obstacles, they theyA: If A: youIfhave you have a recommendation a recommendation for for are an are exceptional an exceptional leader, leader, have have a local a local business business that works that works with with top top the best the customer best customer service, service, or they or theyREALTORS®, REALTORS®, please please let uslet know! us know! give back give back to thetocommunity the community in a big in a big SendSend an email an email to to way. way. The next The step next is step an is interview an interviewTom.Goodwin@realproducersmag.com. Tom.Goodwin@realproducersmag.com. with with us to us ensure to ensure it’s a it’s good a good fit. If fit. If it all it works all works out, then out, then we put wethe put the
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ATTENTION ATTENTION NURSES NURSES AND AND OTHER OTHER HOSPITAL HOSPITAL WORKERS WORKERS WeWe greatly greatly appreciate appreciate all you all you have have done done andand continue continue to do to for do for ourour community. community. {× ů× łñ×ůĚķĈ '^ Ɗ×IJŚłů ůLJ ůłłï ů׌ ĚůŶ Ɗł ķLJ ĔłŶŚĚƊ Ī ǁłůħ×ůŶÅ Ŷ ǁ× ħķłǁ ůłłï {× ů× łñ×ůĚķĈ '^ Ɗ×IJŚłů ůLJ ůłłï ů׌ ĚůŶ Ɗł ķLJ ĔłŶŚĚƊ Ī ǁłůħ×ůŶÅ Ŷ ǁ× ħķłǁ ůłłï ĚŶŶƛ× ĚŶ ƊĔ× Ī ŶƊ ƊĔĚķĈ LJłƛ Ĕ ǀ× ƊĚIJ× Ɗł É× Ī ǁĚƊĔ ůĚĈĔƊ ķłǁş ĚŶŶƛ× ĚŶ ƊĔ× Ī ŶƊ ƊĔĚķĈ LJłƛ Ĕ ǀ× ƊĚIJ× Ɗł É× Ī ǁĚƊĔ ůĚĈĔƊ ķłǁş ę iłIJ ?łǀ µħÅ Nǁķ×ůÅ ncǖ ^łłï G ŶƊ×ůŶ ę iłIJ ?łǀ µħÅ Nǁķ×ůÅ ncǖ ^łłï G ŶƊ×ůŶ
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BucksBucks County County Real Producers Real Producers • 29 • 29
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