Press Kit Flash Flex Developers magazine

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2009


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2009 Idea Flash & Flex Developer’s Magazine is a bimonthly publication distributed in English language in the USA. The magazine is a source of advanced usage of Flash/Flex, such as: Action Script Development, Server-Side Interaction or Sound and Animation functions. Not only the publication’s addressed to the experts, but it also attracts the beginners. They find here several useful and helpful tutorials, considered as a very basic training.

Every issue contains : • • • • • • • • •

Selection of news from Flash&Flex world Training for the begginers – section for all those who start their experience in Flash&Flex world Mobile world Advanced technical articles on Action Script, Server-side interaction and sound&animation Tools testing and reviews Books reviews Column – discussing essential issues connected with Flash&Flex Interview with Flash and Flex experts Commercial applications, tutorials, video tutorials, courses, tools on the website: http://ffdmag.com

Reader Profile Statistics (based on website visits):

Web browsers:

Operating system used:

1% others 19% system administrators 11% net administrator 15% students

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20% Others 35% programmers

19% Flash specialists

Others 20%

Microsoft Internet Explorer 45%

Mozilla 35%

phone 1-917-338 - 3631 • www.ffdmag.com • editors@ffdmag.com

61% MS Windows

21% Linux


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2009 Editorial overview What’s Inside

Flash and Flex Developer’s Magazine delivers insightful technical articles on a range of topics related to Flash and Flex Developer’s world, including: • • • • •

Comprehensive coverage of technical subjects. Thorough reviews of new products. Practical advice on tools and strategies for developers. Tips on programming in ActionScript. Discussions of advanced Flash and Flex applications.

The articles are richly illustrated and offer abundant references to additional sources for deeper study. Additionally, the articles are designed for the Falsh and Flex users.

Flash and Flex Developer’s in American society

Flash and Flex Developer’s Magazine is part of a worldwide family of magazines offering wide perspective on the Flash and Flex Developer’s. With 6 bimonthly issues FFD is the largest magazine of this subject in the USA. The top Flash experts around the world are the readers -- and often the writers. This innovative magazine focuses on the needs of the American audience and still benefit from the power of this market.

Reaching Your Audience

Flash and Flex provides solid information for technical professionals, and the polished design offers an accessible and inviting showcase for advertising. If your marketing goals include reaching the world of Flash and Flex professionals, beginners and key buyers of Flash and Flex tools and/or services, please contact the ad sales person for FFDmagazine!

Deadlines Issue February 01 (# 3)

Space Close Nov 10, 2008

Materials Close Nov 13, 2008

On Sale Date Jan 09, 2009

April 02 (# 4)

Dec 12, 2008

Dec 15, 2008

Mar 03, 2009

June 03 (# 5)

March 20, 2009

April 06, 2009

May 05, 2009

August 04 (# 6)

May 20, 2009

June 08, 2009

July 02, 2009

October 05 (# 7)

July 20, 2009

August 06, 2009

September 02, 2009

December 06 (# 8)

Sept 20, 2009

October 05, 2009

November 04, 2009

Sections To attract the potential advertisers there are going to be special discounts for new partners, there will be flexible programs to advertise. Additionally, the subscribers will be attracted by many beneficial discounts as well as extras and freebies and many more.

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Sections

Inside

In brief

News on the Flash/Flex world.

Basic Training

Tutorials/articles on various software to Flash/Flex (an introductory material for beginners).

ActionScript Development

Tutorials/articles on programming (optimizing performance, opensource flash, objectoriented programming, security, mastering, etc).

Server-Side Interaction

Tutorials /articles on server-side interaction (php interaction, compresing xml, remote web services, free code, remoting code, ASP, flash as a code, etc).

Sound&Animation

Tutorials /articles on sound and animation (games creation, animation background, controlling sound, visual transition, bitmap, text effects).

Self Exposure

Tips and tricks on creating apps using Flash/Flex, many valuable tips presented by experts/developers.

Reviews

Books, software reviews, and new products.

Column

This bimonthly column will be dedicated to author’s experience on Flash/Flex.

Interview

Interview with developers, their stories, their life, their exposure.

phone 1-917-338 - 3631 • www.ffdmag.com • editors@ffdmag.com

Feedback “This magazine is the only one that is devoted entirely to what we do. ” Lee Brimelow said:

„The best source for rich and informative Flash articles”


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2009 Rate Card Ad Rates 4 Color

1x

2x

3x

4x

5x

6x

Double Page Spread (2/1)

$ 3000

$ 2800

$ 2500

$ 2200

$ 2000

$ 1700

Full Page(1/1)

$ 1500

$1300

$ 1100

$1000

$ 900

$ 700

Inside Front Cover (1/1, 4c)

$ 2800

$ 2500

$ 2300

$ 2000

$ 1700

$ 1500

Inside Back Cover (1/1, 4c)

$ 2000

$ 1800

$ 1600

$ 1400

$ 1200

$ 1000

Outside Back Cover (1/1, 4c)

$ 2500

$ 2200

$ 2000

$ 1800

$ 1600

$ 1400

Half Page (1/2) horizontal

$ 750

$ 650

$ 500

$ 350

$ 300

$ 250

Half Page (1/2) vertical

$ 750

$ 650

$ 500

$ 350

$ 300

$ 250

Half Page (1/2) Island

$ 750

$ 650

$ 500

$ 350

$ 300

$ 250

Third Page (1/3) horizontal

$ 500

$ 400

$ 350

$ 300

$ 250

$ 200

Third Page (1/3) vertical

$ 500

$ 400

$ 350

$ 300

$ 250

$ 200

Quarter Page (1/4) horizontal

$ 300

$ 250

$ 200

$ 150

$ 100

$ 75

Quarter Page (1/4) vertical

$ 300

$ 250

$ 200

$ 150

$ 100

$ 75

Quarter Page (1/4) box

$ 300

$ 250

$ 200

$ 150

$ 100

$ 75

Online Advertising

The FFD Magazine website offers a range of advertising formats and opportunities. Please contact your ad rep for an exact quote for your campaign. Website Options: http://www.ffdmag.com

Format

Size in Pixels

Max File Size

CPM

Banner

120x100

20 kB

US$ 35

Leaderboard

632x275

60 kB

US$ 50

Skyscraper

125x300

30 kB

US$ 45

Accepted formats: GIF, JPG, Flash Newsletter Sponsoring: We have 2 monthly newsletters that features four sponsorship positions. The cost for all positions is the same, positions are allocated on a first-come, firstserved basis. The newsletter is text + image. Opt-in subscribers: 10,000 Cost per sponsorship: US$ 300 Ad specifications: 700 characters + image

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Contact information: Ewa Samulska ewa.samulska@ffdmag.com phone: 1-917-338 - 3631

phone 1-917-338 - 3631 • www.ffdmag.com • editors@ffdmag.com


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2009 Ad Formats Ad Format Details

All formats in mm: width x height. Flash & Flex Magazine trim size: 203 x 293 mm

Type Area Live Area Trim Size

1/1

2/1

T: 177 x 255 R: 203 x 293 B: 213 x 303

T: 389 x 255 R: 406 x 293 B: 416 x 303

1/2

1/2

horizontal

T: 177 x 127 R: 203 x 146 B: 213 x 151

1/3

T: 84 x 255 R: 101 x 293 B: 106 x 303

vertical

T: 173 x 76 R: 203 x 105 B: 213 x 110 T: Type Area

vertical

1/3

horizontal

T: 56 x 255 R: 68 x 293 B: 73 x 303

R: Trim Size

Bleed Size

Live Area: All critical elements of your bleed ad should be within this space. Any text or important graphical elements outside this space are at risk of being cut during the trim process. Normally, the level of error in the trim process is very low, but there is no guarantee that elements outside the live area will not be cut.

1/2

sland

T: 115 x 158 R: 128 x 180 B: 133 x 185

1/4

1/4

Box

T: 88 x 128 B: N/A

Type Area: This is the space in which article text and graphics are placed. Use this ad format when your ad should be integrated into the page (the page headers and footers remain intact).

horizontal

T: R: B:

173 x 59 203 x 79 213 x 84

1/4 T: 40 x 255 R: 51 x 293 B: 56 x 303

B: Bleed Size

See Ad Format Details and Ad File Specifications for more information.

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phone 1-917-338 - 3631 • www.ffdmag.com • editors@ffdmag.com

Trim Size: This is final size of the magazine page, or in the case of smaller ads, the final size of the ad at the end of the production process. Bleed Size: Ads that have color or graphical backgrounds that should go to the edge of the page (bleed ads) should have additional bleed background to this size. This ensures that the background covers the entire page even if the magazine is not trimmed perfectly.


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2009 Ad file specifications Please follow these specifications to ensure that your ad is printed as you intended. File format: Please only send closed (non-editable) files as high-resolution PDFs or tiff. Naming convention: Make sure that your artwork is easily identifyable by giving the file a useful name that includes the advertiser’s company or product name. Color: The artwork must use the CMYK color space to avoid unintended color shifts. Please also convert custom and spot colors to CMYK. Resolution: 300 dpi minimum Bleed: For bleed graphics (background or objects that reach to the edge of the page), please add 5mm of bleed on all trimmed sides. Live area: Allow 5mm within the trim size for all critical text or graphical elements. Allow 15mm to the gutter on the left side (right hand page ads). Cover 2 or left hand page ads have the gutter on the right. IMPORTANT: Artwork PDFs should not contain any RGB, LAB, or ICC color spaces, transfer functions or screen settings. Also note that all fonts must be embedded.

Delivering Your Artwork Proofs: We do not require color proofs, but printed colors are not guaranteed without a color proof on file with us by the ad materials deadline. Email: Please send your PDF (20MB max.) to the following email address: ewa.samulska@ffdmag.com FTP: You can also send us your data by FTP using the following login. Location: 62.111.243.86 Username: reklamy Password: software.reklamy

Contact information: Ewa Samulska ewa.samulska@ffdmag.com phone: 1-917-338 - 3631 Product Manager/Editor-in-Chief

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phone 1-917-338 - 3631 • www.ffdmag.com • editors@ffdmag.com


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