MANAGEMENT PLAN
G-Star Raw
Business Structure Detail Term: 1 month Location: Shops at Buckhead Price: $20,000/Month (500 sqft) Use: Selling products in holiday
Management Team • Store Manager-Kiara
•
Assistant Manager-Puipui
•
Sale Associate-Michael
Management compensation Store Manager-Kiara: 33.3% Assistant Manager-Puipui: 33.3% Sale Associate-Michael: 33.3%
PERSONNEL COMPENSATION
Seller: The customers service, answer the questions about merchandise, cashier, and return. Charge by hour: $10/hours Stock clerk: ordering the merchandise in stock, receipt merchandise, ship merchandise, record merchandise quantity. Charge by hour: $7.5/hours
Merchandise display: put the merchandise in right place to make store clean and easy for customers finding merchan Charge by hours: $12/hours Security: Keep the security of the store. Solve violence, and theft incident. Charge by hour: $15/hours
KEY ADVISORS/DIRECTORS
Sabrina Spong Marketing and PR Manager Sabrina works together with local teams to tell our brand story through activations, press interviews, one on one presentation and events.
Sabrina Kiefer Events Project Manager Sabrina Manages All G-Star Raw’s international event-related projects, including fashion shows, collection presentations, Raw Nights and store event.
Dennis Van Duuren Business Controller Dennis is responsible for making sure G-Star Raw meets its financial goals, from individual stores to new business opportunities
COMMUNICATIONS v Message Chat Group
v Meeting
v Drop Box
GOVERNMENT APPROVALS v permits v regulations v paperwork v business license v occupational tax v registration certificate
Brick and Mortar Location
Buckhead:
v We are looking for a way to test a new concept in Shops Buckhead Atlanta. v We wanting to take advantage or peak shopping seasons by opening a pop-up store. v We are also seeking to gain exposure in the Buckhead area.
Shops Buckhead Atlanta Shops Buckhead Atlanta: 3035 Peachtree Road NE Atlanta, GA 30305 Phone-4045476614 Email-info@buckhead-atl.com Hours of Operation: Mon-Sat 10 am-7pm Sun-12 pm-6pm
G-Star Raw location v Our type of pop-up shop is an inline store. An inline store is a vacated permanent store with walls and a storefront. v Our inline store will be located where the Attom Pop-Up Shop was located, next to the Etro store. v It is on the Buckhead avenue, and it is located across from Hermes, Vilebrequin, Canali and Joie
Store Layout
TENENT MIX:
TARGET MARKET Our main customers are : v Males v Age 19-35 v Disposable income v High street fashion sense
WEB PLAN
WEB PLAN: WWW.G-STARPOPUP.COM
SITE MAP
WEBSITE LAYOUT
WWW.G-STARPOPUP.COM
ONLINE MARKETING STRATEGY
ONLINE MARKETING STRATEGY
MARKETING PLAN
COMPETITIVE ANALYSIS
ADVERTISING & PROMOTIONS v G-Star HQ will exclusively provide Marketing and communication tool v Rely heavily on word of mouth to drive interest and footfall v Atlanta Magazine for our announce our pop-up store. Their exclusive event custom e-blast is $1500 v Create postcards with a clear call to action, and a coupon code for the first 5 customers v Complex.com , highsnobiety.com, and hypebeast.com
PUBLICITY Press release event: v 2 days before our officially opening day. v Invite publications, bloggers and influencers. v Our spokesmodel, Pharrell Williams will be hosting the event.
RETAIL OPERATIONS
EMPLOYEE DEVELOPMENT
Employee Handbook Company Introductions Merchandise Introductions Training Videos
Hours/Days of operation
Mon-Sat 10:00am - 7:00pm Sun 12:00pm-6pm
SECURITY SYSTEMS/INVENTORY CONTROL