X NEIMAN MARCUS
Neiman Marcus
-
Neiman Marcus Group is a luxury retailer
-
Offer upscale assortments of apparel, accessories, jewelry, beauty and decorative home products
Neiman Marcus
Neiman Marcus|Lenox Mall
Thomas Ford
-
1961: born in Austin, Texas 1990 - 1994: Creative director at Gucci 2000 -2004: Creative director at YSL 2005 - The creation of Tom Ford brand 2007 - First store open in NY - Tom Ford menswear and accessory collection 2010 - Introduce womenswear
MISSION: TO REDEFINE MODERN LUXURY FOR THE 21ST CENTURY
Competitors
Brand Expansion
-
Aiming for global expansion and becoming the global domination of the luxury market
-
Expanding in Dubai, Jeddah, Houston, Miami, Atlanta, London, and the Asian market.
Target Market
Product Categories: Women
Product Categories: Men
S/S 2016
WOMEN
S/S 2016
MEN
Store Exterior
Tom Ford|Miami
Window Display
Store Interior
Tom Ford|Miami
Store Interior
Tom Ford|Los Angeles
Store Display: Shoes
Store Display: Sunglasses
Store Layout
Shoes
Sunglasses
Tom Ford|Neiman Marcus
Store Assortment
Buying Plan and Sales Plan
● S/S 2017 ● 4 stores ● Feb-lower sales after holidays, early start to the season ● June is peak sales.
6 Month Plan
Assortment Plan - March
GIANNI CHELSEA BOOT $1,990
HENRY VINTAGE WAYFARER SUNGLASSES $405
RUSSEL LEATHER HIGH TOP SNEAKER $1,090
GIANNI ALLIGATOR CAP TOE BOOT $16,230
LEO SQUARES SUNGLASSES $330
ELLIOT SQUARES SUNGLASSES $405
EDWARD WING TIP BROGUE LACE UP $1,790
MILES AVIATOR SUNGLASSES $405
Assortment Plan - April
GIANNI TASSLE LOAFER $1,810
MARCELLO SUNGLASSES $390
RON LACE UP DESERT BOOT $890
SAMUEL SUEDE DRIVER $690
LOUIS SUNGLASSES $405
CONRAD SUNGLASSES $390
GLOUCESTE R SLIP $1,390
CARY SUNGLASSES $405
Assortment Plan - May
ORFORD SNEAKER BROWN $790
IVAN SUNGLASSES $425
WILLIAM VELVET EVENING SLIPPER $1,790
RUSSEL SUEDE LOW TOP SNEAKER $840
KRISTEN POLARIZED AVIATOR SUNGLASSES $450
RICK AVIATOR SUNGLASSES $390
AUSTIN LOAFER $1,690
JOHNSON SUNGLASSES $435
Neiman Marcus
Advertising: Social Media
Websites www.tomford.com
www.niemanmarcus.com/TOM-FORD
Advertising: Social Media
Video:Tom Ford S/S 2016 Lady Gaga & Nick Knight
Bibliography
● ● ● ● ● ● ● ● ● ● ● ●
●
http://wwd.com/fashion-news/fashion-scoops/tom-ford-planning-morestores-8110197/ http://www.businessoffashion.com/articles/people/the-business-of-beingtom-ford-part-ii http://www.businessoffashion.com/articles/people/the-business-of-beingtom-ford-part-i https://www.neimanmarcus.com/assistance/assistance.jsp?itemId=cat33 940741 http://phx.corporate-ir.net/phoenix.zhtml?c=118113&p=irol-overview http://www.tomford.com/ https://www.neimanmarcus.com/index.jsp http://www.alumind.com/article/tom-goes-to-miami/ http://www.csparksco.com/portfolio-projects/neiman-marcus-lenoxsquare-mall-atlanta-georgia.php http://www.csparksco.com/portfolio-projects/neiman-marcus-la-canterasan-antonio-texas.php http://www.csparksco.com/portfolio-projects/neiman-marcus-mariposarestaurant-san-antonio-texas.php https://www.google.com/search?q=Tom+ford+for+Neiman&rlz=1C1CHF X_enUS628US628&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiMre Lag6XLAhXKNz4KHaW2CXkQ_AUICCgC&biw=1470&bih=761#imgrc=J lXYYaNg6ki2HM%3A http://ny.racked.com/2013/6/6/7666671/barneys-menswear-makeover