THOM BROWNE x TOPMAN PUI PUI HMAR . SHARON LEE FASM 310
Thom Browne • Born in Pennsylvania in 1965, Thom Browne moved to New York City in 1997. • In 2003 he opened his made to measure store in New York. • In 2013 the CFDA awarded Browne its Menswear Designer of the year Award
Thom Browne renowned for establishing a new men's silhouette, creates innovative tailoring for men and women
THOM BROWNE
• High Streetwear brand • Launched in 1978 as the brother brand to women’s fashion brand Topshop • Three customer groups music lovers mainstream style fashion forward • Collaborated with designers such as Kim Jones, Peter Densen and Markus Lupfer Founded in 1978 Creating brilliant, affordable and authoritative menswear
TOPMAN
WHY THOM BROWNE & TOPMAN? • Topman’s main priority is style. They want to promote the best styles in the menswear. They are open minded with new ideas and new designs. • They want to expand their market into the United States so they are collaborating with an American designer, Thom Browne. • This collection will reflect Topman’s commitment with creating new designs and new styles by collaborating with Thom Browne’s unique and simple aesthetic. The collection is simple, clean, yet with a twist on proportion. • This collaboration will attract new customers while creating relations with existing customers.
OUR MISSION & VISION
Our mission is to combine luxury fashion and high streetwear, and offer top designs with the best fabrics and the highest level of design aesthetics at a revolutionary price. Our vision is to instill confidence in men through our clothes.
TARGET MARKET • 18-35 • Minimalistic & Urban lifestyle • Our man wants to upgrade his wardrobe with essential basics and classic fashion staples which is both versatile and classic • enjoys traveling, music, coffee, socializing, etc.
ELEMENTAL
CONCEPT: ELEMENTAL
PANTONE
DESIGN AESTHETIC • Minimal • Mix of Casual & semi formal • Textures • Oversized sweaters & coats • Tailored pants • Versatile • Neutral colors
OCTOBER DELIVERY
ASSORTMENT PLAN: DELIVERY ll (12th October)
NOVEMBER DELIVERY
ASSORTMENT PLAN: DELIVERY 1 (October 12th)
BODY TYPE
TOPMAN: INSIDE
THOM BROWNE: INSIDE
WINDOW DISPLAY
TOPMAN
THOM BROWNE
TOPMAN FALL 2014
THOM BROWNE Fall 2015
COMPETITORS
STORE CONCEPT
STORE LAYOUT
• The collection will be available in over 250 stores in the UK and a further 154 stores internationally across 31 countries. • It will also be available in over 60 Nordstrom stores across the United States.
LOCATIONS
CAMPAIGN: SOMETHING IS COMING
Opening music event in the heart of New York & it will be streamed globally
ADVERTISING
SOCIAL MEDIA
MALE ENDORSEMENT BLOGGERS
MARKETING Promotions & PR: • Give aways • Discount vouchers for the new collaboration collection. • Encourage customers to use the hashtag #brownextopman in order to win a top from the new collection. • Gift cards • Offer complimentary personal stylist at select locations
#BROWNEXTOPMAN