SHORTLISTED FOR BEST TRADE SHOW
LookBook 12 24-26 J U LY 2 0 1 6 O LY M P I A L O NDO N P U RE L O NDO N. CO M
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LookBook 12 We hope our remastered Pure London wowed you! There was a fantastic energy onsite and our theme Pureism really came to life. Moving the catwalk to the heart of show made it even more impressive. Check out the best bits from the Feb show…
“Pure London is a good place for us to come to. It always has lots of up-and-coming brands and it’s great to see more international brands - the show has been a success for us!
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Sally Feigin, Buyer for Lipsy
Get your free ticket to Pure London SS17 >>
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The Display Awards The Display Awards at Pure London celebrated the most innovative and enticing stands at the show. Picked by Stephen Hall, Visual Merchandising Expert, stands were selected on their commercial and creative merit. Congratulations to all our winners.
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Best Emerging Brand Stand
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Sophy Searight, Content Manager, Pure London
Julie Driscoll, Portfolio Director, Pure London
Sidonie Sandrine, UK Agent, Ioanna Kourbela
Stephen Hall, Visual Merchandising Expert
Congratulations - Ioanna Kourbela
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Best Womenswear Stand
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Sophy Searight, Content Manager, Pure London
Julie Driscoll, Portfolio Director, Pure London
Representative for Pour Moi
Stephen Hall, Visual Merchandising Expert
Congratulations - Pour Moi
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Best Footwear and Accessories Stand
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Sophy Searight, Content Manager, Pure London
Julie Driscoll, Portfolio Director, Pure London
Neil Gavckain, General Manager, House of Disaster
Stephen Hall, Visual Merchandising Expert
Congratulations - House of Disaster
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Best Menswear Stand
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Sophy Searight, Content Manager, Pure London
Julie Driscoll, Portfolio Director, Pure London
Simon Middleton, Founder, Shackleton brand
Stephen Hall, Visual Merchandising Expert
Congratulations - Shackleton
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Best Whole Show Stand
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Sophy Searight, Content Julie Driscoll, Portfolio Manager, Pure London Director, Pure London
Stephen Hall, Visual Merchandising Expert
Jeroen Dijkema, Managing Director, King Louie with the Team
Congratulations - King Louie
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Main Stage Catwalk Presenting a line-up of key womenswear and menswear fashion trends of the season from inspirational designers. Inspired by WGSN AW16/17 trends
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O f f b e a t
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O f f b e a t
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O f f b e a t
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O f f b e a t
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E l e m e n t a l
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E l e m e n t a l
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E l e m e n t a l
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E l e m e n t a l
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P r e m i u m E m e r g i n g B r a n d s 26
P r e m i u m E m e r g i n g B r a n d s 27
T u r k i s h
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T u r k i s h
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T u r k i s h
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T u r k i s h
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A r t i s a n
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A r t i s a n
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A r t i s a n
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A r t i s a n
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R e m a s t e r e d
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R e m a s t e r e d
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R e m a s t e r e d
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R e m a s t e r e d
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Main Stage Catwalk Videos Main Stage Catwalk - Offbeat
Main Stage Catwalk - Elemental
Main Stage Catwalk - Premium Emerging Brands
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Main Stage Catwalk - Turkish
Main Stage Catwalk - Artisan
Main Stage Catwalk - Remastered
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Spirit Catwalk Showcasing an eclectic brand mix of up-to-the-minute fashion and individual street style brands from the Spirit show sector.
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G l a m o r o u s
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G l a m o r o u s
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G l a m o r o u s
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G l a m o r o u s
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W o w C o u t u r e
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W o w C o u t u r e
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W o w C o u t u r e
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W o w C o u t u r e
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S p i r i t E m e r g i n g B r a n d s 52
S p i r i t E m e r g i n g B r a n d s 53
S p i r i t E m e r g i n g B r a n d s 54
S p i r i t E m e r g i n g B r a n d s 55
P a r i s i a n
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P a r i s i a n
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B r a v e S o u l
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B r a v e S o u l
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U n i q u e 2 1
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U n i q u e 2 1
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U n i q u e 2 1
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U n i q u e 2 1
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L a v i s h A l i c e
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L a v i s h A l i c e
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L a v i s h A l i c e
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L a v i s h A l i c e
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Spirit Catwalk Videos Spirit Catwalk - Glamorous
Spirit Catwalk - Wow Couture
Spirit Catwalk - Spirit Emerging Brands
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Spirit Catwalk - Parisian
Spirit Catwalk - Brave Soul
Spirit Catwalk - Unique 21
Spirit Catwalk - Lavish Alice
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Lectures Visitors got the chance to hear stories and learn from inspiring brands including House of Fraser, WGSN, W2, Marks & Spencer and River Island.
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Speakers
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Julie Conway, British Independent Retailers Association (bira) Becky and Anne Furbank, Anne Furbank Sara Maggioni, WGSN Claudia Battistel, House of Fraser Terry Betts, Thread Catherine Beckert, Zalando Beverley Okoye, UKTI Nigeria Rebecca Bogue, Lunacy Nicolai Schßmann, Alice’s Pig Emma Hanford, Lunacy Mr James Lakeland, James Lakeland Victoria Rex, The Womens Society Boutique Valeryana Allemand, Saxa Store Steven Hope, UKTI Toyin Laketu, UKTI Jonathan Mitchell, Brothers We Stand David Mullane, W2 Simon Middleton, Shackleton Bernadette Kissane, Euromonitor International John Alston, Collectif Clothing Beatrice Behlen, Museum of London Stephen Hall, Visual Merchandising Expert Lee Milburn, Bcharmd Trade Lynn Rodgers, Rodgers and Rodgers Anita Bolger, Creative Brand & Marketing Strategy Director F&F Astrid Brewster, UKTI Ana Konder, Showroom One Dave Thomson, Marks and Spencers Nick Reed, Charles Tyrwhitt Alyson Walsh, Fashion Journalist & Blogger Celia Joicey, London Fashion & Textiles museum Aine McCourt, Emily and Fin Ltd Alice Hastings-Bass, Lux Fix Sue Seel, Lecturer, University of the Arts London Sarah Watkinson, Yull shoes Lauretta Roberts, The Industry Julia Gash, Made By Talented
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Testimonials Hear what your peers, colleagues and competitors had to say about Pure London.
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Exhibitors Testimonials “Nearly everyone visiting the stand have been placing orders, we have made many appointments with big retailers and independents” Emma Jordan, Sales Executive, Lavish Alice
“Pure London has more people ready to order on the spot and is great for reaching the British market. It’s the best fair we attend.” Fernando Lozane, Sales Director, Lavand
“Pure London is a great show because theres a great focus on international buyers. We have met lots of our existing accounts here as usual and a lot of new customers which is brilliant.” Aoife Burke, Product and sales support manager, White Stuff
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Visitors Testimonials “We’ve seen a lot of great brands and the catwalk in amazing. If you’re starting out in the indsutry it’s a great place to meet people and get inspiration due to the variety of styles and brands.” “I’ve been coming to Pure since it first started to find striking and unique products. I come to pure to find stuff that strikes me and that I’ve never seen before.”
“I like the seminars, and especially the brands who attend who have more of an ethical focus.”
“We come to Pure to find young fashion brands, see the trends and the latest colours and designs for the season ahead.
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“Buyers who don’t come will miss out on feeling and looking at the products in person, and talking to the vendors about the brands. We want to hear the stories behind some of the products, because we are a chain we like as much detail about the products as possible.
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A life Less Ordinary Join us at Pure London SS17 78
24–26 July 2016
PURE LONDON PARTNERS
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S E E Y O U AT THE NEXT SHOW 24 -26 JU LY 2016 OLYM PIA LONDON
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