LookBook 18 12-14 February 2017 Olympia London purelondon.com
LookBook 18 Welcome to the new edition of our Pure London LookBook. We’re going to take you on a whole new journey filled with excitement and anticipation. Our new theme has been designed to stir emotions that go beneath your skin. Take a look and feel the magical power of nature mixed with otherworldly romance. A powerful combination that builds tension and illicit curiosity, creating a sense of eeriness. Let it enchant you. Let it consume you. Let your soul be saturated. And join us and 700 plus brand this February. Saturated Soul is inspired by WGSN AW17/18 fashion trend forecast.
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Contents
Premium
Allure
Aspire
Spirit
Athleisure
Footwear
Accessories
Pure Man
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Pure Premium Exclusive showcase of coveted designer pieces, distinctive brands and diffusion collections from Premium brands.
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Demoo Parkchoonmoo Fashion designer Choonmoo Park has been at the forefront of Korean avant garde design since 1988, when she launched her label DEMOO. Since then, her designs have become iconic of a modern, architectural and yet fluid style. Underlying her edgy but wearable designs is an artistic sensibility and superb fit derived from couture roots translated into ready-towear. Park favours the striking impact of monotones such as black and white, punctuated by counterpoints of colour, and layering to create new combinations that have become a signature of the PARKCHOONMOO line aesthetic. www.demoo.com +82 2.3404.5298 info@demoo.com Get your free ticket to Pure London >>
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JETTI
JETTI is a London based high end womenswear brand that bridges the gap between designer fashion and functional clothing. Using wrinkle resistant technology in their fabrics, their pieces are 100% cotton, machine washable and easy to care for. Simply put, they make high end pieces without the high end maintenance. www.jetticollection.com +44 (0) 7841 634343 jetti@jetticollection.com 6
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OKY^COKY
Since 1986 OKY^COKY’s aim has been to offer women the necessary tools to be able to dress simply and well. For this they use fabrics, shapes, designs and accessories which make their clothes comfortable but feminine and trendy. www.okycoky.net +34 (0) 9862 40001 info@okycoky.com Get your free ticket to Pure London >>
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Pure Allure Effortlessly elegant daytime, evening, resort & occasion wear.
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Camelot
Camelot’s collections, while looking towards the future, are familiar with classic references but are still characterized by a dynamic, high-edge style. Following in a unique way the trends of the upcoming seasons Camelot’s handwriting is embraced by endless creativity, high fashion fabrics and accessories, which blend together offering stylish solutions.
www.caramela.com.gr +30 (0) 2310 540622 exports@camelot.com.gr
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Backstage
Backstage started in 1994 in Osnabrueck with the category 100% of linen. Today Backstage is a contemporary ready-towear. The focus of the collection is based on the needs of the modern best-agers customer who places a high value on quality of materials and wants wearable fashion trends with comfortable fit.
www.backstage-textil.de +49 (0) 5418 008660 info@backstage-textil.de Get your free ticket to Pure London >>
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Yaccomaricard
Products for a fully coordinated look, centered on the use of natural materials, and characterized by products dyed in a rich color range, and an air of uniqueness. No particular target is required in terms of the age range or occupation of wearers. These are clothes for the woman that lives freely for the moment, letting her individuality shine through beautifully. www.yaccomaricard.com +44 (0) 2074 368576 Yaccomaricard@ymfthai.com Get your free ticket to Pure London >>
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Pure Aspire Contemporary & lifestyle - vibrant collections from urban style and contemporary casual brands.
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Closet London
Closet London has been in the industry for almost two decades and has obtained extensive experience on the apparel market. Their design, production, and sales teams are dedicated to bring the latest cat-walk trends to their customers with fabrics carefully sourced from Italian, French, German and Korean suppliers (among others) to assure their high quality standards are met. www.closetlondon.com +44 (0) 2089 837534 ext 3 sales@closetlondon.com
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Emily and Fin
Established in London in 2002 by good friends Emily Whittle and Ffion Armour-Brown, Emily and Fin has grown organically from its beginnings at Portobello Market into a distinctive British brand with global stockists. Taking influence from the past to create collections for the present, they continue to develop their unique aesthetic each season through a combination of original prints and thoughtful design. The result is flattering women’s clothing that feels at once current and timeless.
www.emilyandfin.co.uk +44 (0) 2078 129992 shop@emilyandfin.co.uk Get your free ticket to Pure London >>
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Louche London
Louche is more than a brand, it’s a lifestyle embodied by the women that design it and the women that wear it. A signature style of vintage inspired chic, classic design and enduring femininity, Louche is a label of love.
www.louchelondon.com +44 (0) 2070 911897 info@louchelondon.com Get your free ticket to Pure London >>
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Pure Spirit Up-to-the-minute young fashion and street style collections for short and forward orders.
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Blake Seven
Blake seven is a ready-to-wear label for girls who keep it real. These girls have a great sense of style, are confident – fierce – optimistic – Ambitious but most important: they follow their own intuition. The brand produces four collections a year and offers a range of luxuriously soft printed tees, embroidered sweats, singlets and jackets. All with a statement, rich in detail and high quality. www.blake-seven.com +31 (0) 6128 73514 info@blake-seven.com
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Glamorous Born in 2007, Glamorous is your go-to destination for the hottest catwalk and vintageinspired pieces, providing a forward take on global trends with ready-to-wear clothing in sizes UK 8 – 18. Whatever you’re looking for Glamorous have it covered; from simple basics, to denim, to a killer night out look – along with our directional footwear and accessory collections to provide those all- important finishing details. Equally inspired by haute couture and adventurous street style, they’re not afraid to be unique - Glamorous is about mixing it up and not following the fashion rules.
www.glamorous.com +44 (0) 1618 192229 retail@glamorous.com Get your free ticket to Pure London >>
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Angeleye Angeleye was born out of the inspirational vintage markets of London. In 2008 Angeleye was immersed within these stimulating environments drawing all their experience from living and working there, and from this, grew the philosophy of the Angeleye brand. From its humble beginnings, Angeleye has quickly expanded into an International fashion business. One thing that will never be forgotten is its roots and where it was born, maintaining the philosophy of creating trends and exciting fashion that is exclusively found at these inspirational London landmarks. This unique perspective and understanding of trends are ingrained in the DNA of Angeleye.
www.angeleyefashion.com +44 (0) 2088 385979 info@angeleyefashion.com Get your free ticket to Pure London >>
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Pure Athleisure Athleisure is a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as during work, casual or social occasions.
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Miss Runner
Miss Runner filled prints with creative hearts to brighten up your dynamic aesthetic. Follow our journey if you love art, traveling, fashion, food and sport. Miss Runner is describable as those who desire to stay ahead in life, take challenges and push boundaries. Stay Active, Stay Inspired! www.missrunner.com +852 92002529 wholesale@missrunner.com
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PureLime
Feminine, Functional, Fashionable, Fit. PureLime’s mission is to design active wear inspired by the healthy, active lifestyle of Scandinavia. Their aim is to provide a collection of active leisure wear for all types of women around the world to help them reach their true potential that reflects their priority to look good and then perform.
www.purelime.com +45 (0) 7022 2128 info@purelime.com Get your free ticket to Pure London >>
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ELLE SPORT As the world’s biggest selling fashion magazine, ELLE is globally recognised as an international authority on style, synonymous with fashion. The elegant and contemporary style of ELLE inspires women to look & feel their best. As well as a fashionable, functional sportswear brand, ELLE Sports is a great market for transitional lounge wear which can take wearers from yoga or pilates to coffee with friends. A range of cover-ups, loose-fitting tops, hoodies and luxe sweat pants compromise a wide part of this collection. Bringing you a fresh and exciting approach to the contemporary fitness & active wardrobe, ELLE Sports makes prefect add on lifestyle brand for your boutique. www.lovebrandsuk.com +44 (0) 2077 020203 sales@lovebrandsuk.com Get your free ticket to Pure London >>
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Pure Footwear An eclectic host of niche British and International footwear brands.
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Cara London Cara London first opened its doors in Cheltenham and Bristol in 1986. Their skill and experience in creating women’s shoes over the years has lead us to produce the highest quality collections which are ever evolving with new designs, shapes and finishes. Their manufacturers in Italy and across Europe supply with the finest leather, suede and textile product you will find on the high street – this allows them to offer their customers a versatile and wearable product which will update wardrobes and transform outfits, whatever the age or style would be. www.carawholesale.com +44 (0) 1491 872044 enquiries@carawholesale.com
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Collection & Co
Collection & Co began with an active attitude towards providing vegan footwear with the use of non-animal leathers. In all of the footwear that Collection & Co design, you will find a range of styles for all occasions. These make perfect partners to a whole host of on and offduty looks. Combining style, quality and vegan friendly materials that will bring a diverse take on femininity for a new-season uniform.
www.collectionandco.co.uk +44 (0) 7921 219876 contact@collectionandco.co.uk Get your free ticket to Pure London >>
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Yull Yull is a mix of vibrant colours and playful patterns on classic designs accompanied by very wearable and timeless shoes that are hard to find in the existing market.
www.yull.co.uk +44 (0) 2035 796718 enquiries@yull.co.uk
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Pure Accessories The UK’s most powerful showcase of new accessories and capsule collections.
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ZOECA jewelry
ZOECA jewelry’s collections are shaped by impressions of traveling, diverging cultures and architecture. Various kinds of metal, unique stones and simple forms represent the typical ZOECA Style. Unique, rough-luxe jewelry created or chosen with love. www.zoecajewelry.com sales@zoecajewelry.com
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Rabee Sawma
Established in 2015 RABEE SAWMA convey his years of experience in the field of engineering, design and construction to be a mixture of Creativity, Brilliance & Luxury. Rabee Sawma takes you to a world of beauty and luxury handbags, wallets, accessories and perfumes.
www.rabeesawma.com +968 2206 6697 rabeesawma@gmail.com Get your free ticket to Pure London >>
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Estella Bartlett Estella Bartlett is a quintessentially British jewellery brand created in 2011 by brother and sister Nick and Louise Bartlett. It is defined by its playfully chic approach. Intricate star, unicorn and pineapple charms on delicate silver- and gold-plated necklaces‌ Friendship bracelets woven in colourful threads of mint, chartreuse and lilac or a classic palette of blush, grey and navy‌ All carefully presented in packaging given just as much thought. Positive and inspiring musings add a personal element now synonymous with the brand, while a reversible inner card allows the customer to write their own message. www.estellabartlett.com +44 (0) 2072 357723 sales@estellabartlett.co.uk Get your free ticket to Pure London >>
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Featuring mid to high end menswear fashion brands from apparel to footwear and accessories.
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1 5 0 Yards Ahead
1 5 0 Yards Ahead is a clothing label based in Voss. The label was founded in 2016 as a tribute to all impressions and experiences making the way of the designers. A song or a story is written in prints, details tell about places the designers have been. 1 5 0 Yards Ahead is an eclectic mix of memories from the past, creating now.
www.150yardsahead.com +47 (0) 4803 6083 info@150yardsahead.com Get your free ticket to Pure London >>
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Casual Friday
Casual Friday by Blend is a contemporary, European menswear brand catering to youngadult men with a playful personality and a high ambition level. Located in Vejle, Denmark as a sub-brand to Blend and backed by DK Company, Casual Friday by Blend was launched in 2013 in an effort to fill a gap in the market for young men with impeccable style and a casual lifestyle who are just getting started in their careers. This is a brand with a professional sensibility and an urban flare – bringing modern fashion into the boardroom and out to the bar afterwards. www.casual-friday.eu +45 (0) 7943 3000 info@casual-friday.eu Get your free ticket to Pure London >>
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STUDIO MULDER From september 2014 Ho and Mulder have been focussing on creating two accessory labels, RATNA HO and STUDIO MULDER. The RATNA HO collection targets people young at heart, with colour- and playful bags and accessories. STUDIO MULDER focusses on bags and accessories for every occasion, with a more minimalistic and functional angle. All items are created using technical textiles and a part of the collection with specialised techniques as high frequency and ultrasonic welding, techniques available at the manufacturing facilities of Buitink Technology in Duiven, The Netherlands.
www.studiomulder.com +31 (0) 6248 49998 contact@homulder.com Get your free ticket to Pure London >>
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Socks++
With their designs Socks Plus Plus aim for Brave and Special. Cool and Unique. Fresh and Inspiring. They position Socks Plus Plus as good quality accessories that reflect everybody’s lifestyle. Unlike the socks you hide under your trousers all day long, the Plus Plus are the items you wear proudly. www.socksplusplus.com +90 (212) 367 46 10 hey@socksplusplus.com Get your free ticket to Pure London >>
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www.boutique-magazine.com +44 (0) 1795 509106 Gemma Ward - Editor - gemmaw@cimltd.co.uk
Since its launch in 2010, Boutique magazine has been offering invaluable business and buying advice to independent retailers. Its unique content delivers the latest fashion industry news, buying essentials and expert business tips in a dynamic consumer style format. Each print issue is specifically tailored to its exclusive readership of 5,000 mid to upper end fashion indies. Published monthly, Boutique is distinctively different to other fashion B2Bs. Its promise is to create an engaging journey for its readers from cover to cover by marrying strong visual content with indispensable business information. The result is a unique publication that seeks to inspire and inform its readership. Inside every issue is a mix of stories and features that really matter to independent retailers. Boutique’s regular Stock up section delivers the latest product buys and collections while its Shop talk section offers inspirational insight into successful independent store owners. The magazine’s website – Boutique-magazine.com – also offers instant access to the latest collections and suppliers via its news stories, brand profiles and exclusive directory. From fast-moving news to the collections that will sell – Boutique puts its readers at the forefront of high-end commercial fashion. Get your free ticket to Pure London >>
Pure London Sponsors & Partners
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12-14 February 2017 Olympia London GET YOUR FREE TICKET or APPLY FOR A STAND