10 WAYS TO BRAND YOUR BUSINESS WITH PURPOSE By Jones By:Damien Damien Jones
sidering the design create a logo that will look great on anything and has nothing to do with what your business actually does.
Branding is probably the most overlooked element in small business but can lucrative affects. In this article, I will share 10 keys to consider when branding or re-branding your company. Everything your business does, says and writes must be done with a purpose because your brand is at stake.
Identify Yourself – You must first clearly identify who are you in your industry or what do you what to be? Research your competition and know what they are doing that works. Take out the time to find out who they are catering to and use that information to identify your sweet spot or target niche. Study the market to avoid making the same mistakes others have made before you.
Name and Logo – Protect your name and logo at all cost. Artistic work as well as names and logos should be registered through federal copywrite and or trademark offices. Don’t be afraid to be creative with when designing your logo. It does not have to be boring. When con-
Branding is probably the most overlooked element in small business but can
Biography - Have a professional high-resolution photo and a well written bio illustrating some background information that led you to being inspired or compelled to start your business venture. It should be written in a way that connects to your customers/audience. The goal is for them to be able to read your bio and believe in yourWHO vision.ARE YOU – Identify who are you in your industry or what do you what to be. What is your competition– in this industry that Mission Statement Every companydoing should Who This are they doing tells have a missionworks? statement. statement catering to? It’s important to know consumers who your company is, your target your sweet spot or target niche. It’s audience, what your company will accomplish, also just as important to avoid and what yourmaking productthe hassame to offer. mistakes others have made before you. Company Ethics - This is the philosophy, guidance and values you will instill in your employees. It is the standard of how they will treat others and you will treat them. Your company ethics is usually an internal message.
